Les chemins de la persuasion
Subtitle: le mode d'influence des media et de la publicité sur les comportements
By: Jean-Noël Kapferer.
Series: Références
Publisher: Gauthier-Villars
Published: 1978
Place of publication: [Paris]
Language: fre
Number of pages: 349
Subjects: Persuasion (Psychology); Advertising -- Psychological aspects
Notes: Includes bibliographical references and index.