International marketing
Subtitle: managerial perspectives
By: [edited by] Subhash C. Jain and Lewis R. Tucker, Jr.
Contributors: Jain, Subhash C., 1942-; Tucker, Lewis R., 1943-
Edition: 2nd ed.
Publisher: Kent Pub. Co.
Published: 1986
Place of publication: Boston, Mass
Language: eng
Number of pages: 466
Subjects: Export marketing -- Management.; International business enterprises -- Management.
Notes: Bibliography: p. 459-466.