Consumer behavior
Subtitle: basic findings and management implications
By: Gerald Zaltman, Melanie Wallendorf.
Contributors: Wallendorf, Melanie.
Publisher: R.E. Krieger
Published: 1987
Place of publication: Malabar, Fla
Language: eng
Subjects: Consumers.; Motivation research (Marketing)
Notes: Includes bibliographical references and indexes.
Reprint. Orignally published: 2nd ed. New York : Wiley, c1983. (The Wiley series in marketing)