Contemporary strategic marketing
By: Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris.
Contributors: Baines, Paul, 1973-; Garneau, Paul.
Publisher: Palgrave Macmillan
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 380
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.