Simulated test marketing
Subtitle: technology for launching successful new products
By: Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf.
Contributors: Shulman, Robert S., 1951-; Wolf, Marianne, 1953-
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 306
Subjects: Marketing -- Computer simulation; New products -- Marketing; Test marketing
Notes: Includes bibliographical references (p. 291-294) and index.