The marketing planning workbook
Subtitle: effective marketing for marketing managers
By: Sally Dibb, Lyndon Simkin and John Bradley.
Contributors: Simkin, Lyndon.; Bradley, John, 1952-
Series: The Marketing workbooks
Publisher: Routledge
Published: 1996
Place of publication: London
Language: eng
Number of pages: 224
Subjects: Marketing research.; Marketing -- Planning.
Notes: Includes bibliography (p[217]-219) and index.