Review of consumer research sources for products and media
Subtitle: the situation at the end of 1975
By: prepared for IPA by W. A. Twyman.
Contributors: Institute of Practitioners in Advertising.
Edition: [Revised and updated ed.].
Publisher: Institute of Practitioners in Advertising
Published: 1976
Place of publication: London
Language: eng
Number of pages: 90
Subjects: Consumption (Economics) -- Surveys.; Marketing research.