American Sports in an Age of Consumption
Subtitle: How Commercialization Is Changing the Game
Publisher: McFarland & Company
Published: Jul 13, 2016
Language: eng
Format: paperback
Number of pages: 204
ISBN-13: 9780786498888
Description: "Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--
Notes: Source title: American Sports in an Age of Consumption: How Commercialization Is Changing the Game