Consuming reality
Subtitle: the commercialization of factual entertainment
By: June Deery
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780230379961
Subjects: Television advertising; PERFORMING ARTS / Television / History & Criticism; Reality television programs; PERFORMING ARTS / Television / Guides & Reviews; SOCIAL SCIENCE / Popular Culture
Description: "Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Commercial participation: post-advertising; title: Public relations; title: Nation building; title: Caring capitalism; title: Retail TV; title: Mixed blessings; title: The body project.