Gabler Lexikon Marktforschung
By: herausgegeben von Dieter K. Tscheulin, Bernd Helmig.
Contributors: Tscheulin, Dieter K.; Helmig, Bernd.
Edition: 1. Aufl.
Publisher: Gabler
Published: 2004
Place of publication: Wiesbaden
Language: ger
Number of pages: 566
ISBN-13: 9783409118910
Subjects: Marketing research -- Dictionaries.
Genres: Dictionaries.
Other titles: Lexikon Marktforschung