Erfolg in der strategischen Markenführung
By: Frank Gussek.
Series: Neue betriebswirtschaftliche Forschung ;; 90
Publisher: Gabler
Published: 1992
Place of publication: Wiesbaden
Language: ger
Number of pages: 434
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 419-434).
Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1991.