Crossing the Chasm
Subtitle: Marketing and Selling High-Tech Products to Mainstream Customers
By: Geoffrey A. Moore ; with a foreword by Regis McKenna.
Publisher: HarperBusiness
Published: 1991
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 223
Subjects: Selling -- Technology; High technology industries; Marketing
Notes: Includes index.