E-commerce
By: Jeffrey F. Rayport, Bernard J. Jaworski.
Contributors: Jaworski, Bernard J.
Series: McGraw-Hill/MarketspaceU learning series; McGraw-Hill e-commerce series
Publisher: McGraw-Hill/Irwin MarketspaceU
Published: 2001
Place of publication: Boston; London
Language: eng
Number of pages: 420
Subjects: Electronic commerce.; Internet advertising.; Internet marketing.
Notes: Includes index.