Social commerce
By: Efraim Turban ... [et al.].
Publisher: Pearson
Published: 2013
Place of publication: Boston
Language: eng
ISBN-13: 9780133059311
Subjects: Social media; Management; Internet marketing; Social aspects; Marketing; Customer relations
Table of contents: title: Introduction to social commerce; title: Social media, social networks, and virtual worlds; title: Supporting theories for social commerce; title: Marketing communications in social media; title: Customer engagement and metrics; title: Social shopping: concepts, benefits, and models; title: Social customer service and CRM; title: The social enterprise: from recruiting to problem solving; title: Innovative social commerce applications: from social government to entertainment and gaming; title: Strategy and performance management in social commerce; title: Implementing social commerce systems; title: F-commerce.