Fundamentals of Customer-Focused Management
Subtitle: Competing through Service
Publisher: Praeger Publishers
Published: December 30, 2003
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781567205640
Subjects: Customer services; Industrial management; Consumer satisfaction; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Customer Service; Management - General; Business & Economics / Marketing / General; Customer relations; Total quality management
First sentence: Businesses fail when the fundamental question-what business are we in?-is either ignored or misunderstood.