International hospitality management
Subtitle: concepts and cases
By: Clarke and Chen
Contributors: Chen, Wei, 1971-
Publisher: Elsevier/Butterworth-Heinemann
Published: 2007
Place of publication: Amsterdam; London
Language: eng
Format: [electronic resource] :
Number of pages: 382
ISBN-13: 9780080547312; 9780750666756
Subjects: Hospitality industry; International business enterprises; Management; Small Business; Hospitality; BUSINESS & ECONOMICS; Case studies
Description: International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Front Cover; International Hospitality Management: Concepts and Cases; Copyright Page; Contents; Preface; Acknowledgements; Chapter 1 Welcome: an introduction to international hospitality management; Chapter 2 Cultures and the challenges of international hospitality management; Chapter 3 The international hospitality industry; Chapter 4 Exploring the international environment; Chapter 5 International marketing; Chapter 6 International hospitality market entry; Chapter 7 Strategic planning and international hospitality enterprises.