Hospitality Marketing Management, 3rd Edition
Edition: 3 edition
Publisher: Wiley
Published: October 23, 2000
Language: eng
Format: Hardcover
Number of pages: 464
ISBN-13: 9780471354628
Subjects: Hospitality industry; Sales & marketing management; Food Service Management; Cooking; Business / Economics / Finance; Business/Economics; Industries - Hospitality, Travel & Tourism; Business & Economics / Hospitality, Travel & Tourism; Methods - Professional; Food service; Marketing; Restaurants
First sentence: ONE OF THE MAJOR ISSUES FACING the hospitality and travel industry in the near future is the shortage of workers due to low unemployment and a healthy economy.