Asian Brand Strategy
Subtitle: How Asia Builds Strong Brands
Publisher: Palgrave Macmillan
Published: November 10, 2005
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781403992796
Subjects: Business strategy; International business; Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Business & Economics / Marketing / General; ASIA; Brand name products; Management