Hello, my name is awesome
Subtitle: how to create brand names that stick
By: Alexandra Watkins
Edition: First edition.
Series: A BK business book; BK business book
Published: 2014
Language: eng
Number of pages: 98
ISBN-13: 9781626561861
Subjects: Brand name products; Branding (Marketing)
Description: "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Notes: Includes index.
Table of contents: title: SMILE, the 5 qualities of a super-sticky name; title: SCRATCH, the 7 deadly sins; title: Domains, strategies, secrets, and silliness; title: Creative brief, your brand name road map; title: Brainstorming, how to be an idea machine; title: Name review, 12 rules for building consensus; title: Name changes, pros and cons.