Company advertising with a social dimension
By: Minette E. Drumwright
Series: Report (Marketing Science Institute) -- 96-110; Report (Marketing Science Institute) -- no. 96-110
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, MA
Language: eng
Number of pages: 39
Subjects: Social marketing; Marketing; Management
Notes: "Working paper."

"July 1996."

Includes bibliographical references (p. 35-39)