Transcript proceedings
Subtitle: Magazine Audience Measurement Research Workshop : magazine media research 2001 : new challenges facing audience measurement, January 22, 1997, The New York Hilton
Contributors: Douglas, Stephen A., workshop co-chair; Vorster, Hans, workshop co-chair; Advertising Research Foundation
Publisher: Advertising Research Foundation
Published: 1997
Place of publication: New York, NY
Language: eng
Copyright date: 1997
Subjects: Market surveys; Congresses; Marketing research; American periodicals; Circulation; Advertising media planning; Mass media; Advertising Research Foundation
Other titles: Magazine media research 2001 :