Marketing cities and towns
By: Bonita M. Kolb.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Subjects: City promotion.; Tourism -- Marketing.
Notes: Includes bibliographical references and index.
Table of contents: title: Tourism to cities and towns; title: Marketing theory and the external environment; title: Tourism product analysis; title: Strategic analysis; title: Segmenting and targeting potential tourists; title: Tourist purchase behavior; title: Tourism research; title: Packaging the tourism product; title: Branding tourism destinations; title: Advertising and public relations; title: Sales incentives, direct marketing, and website development; title: Trade promotion, budgeting, and collaboration.