The INSEAD-Wharton Alliance on Globalizing
Subtitle: Strategies for Building Successful Global Businesses
Contributors: Hubert Gatignon (Editor); John R. Kimberly (Editor)
Publisher: Cambridge University Press
Published: September 20, 2004
Language: eng
Format: Hardcover
Number of pages: 474
ISBN-13: 9780521835718
Subjects: Globalization; International economics; International business enterprises; Business / Economics / Finance; Business & Economics; Business/Economics; Strategic alliances (Business); Management; International - General; Management - General; Business & Economics / Management
First sentence: WHILE debates about globalization rage in the media, at international conferences, and in the streets, managers still have work to do.