Shortcut your startup
Subtitle: speed up success with unconventional advice from the trenches
By: Courtney Reum and Carter Reum
Contributors: Reum, Carter, author
Edition: First Gallery Books hardcover edition.
Publisher: Gallery/Jeter Publishing
Published: 2018
Language: eng
Number of pages: 246
ISBN-13: 9781501172991; 9781501193361; 9781501173004
Subjects: Management; New business enterprises
Description: "From the Reum brothers--former Goldman Sachs investment bankers, successful operators, and investors--comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter's ten key "Startup Switchups" that flip traditional advice on its head: + Get into the Trenches + Know if You're a Speedboat or a Sailboat + Obsessively Take Advantage of Your Unfair Advantages + Do What You Do Best, and Outsource the Rest + Build in Flexibility and a Diversified Focus + Think Milestones, Not Time + Nail It Before You Scale It + 1 Percent Better Is 1000 Percent Better + Gain Buy-in with Heart-Based Momentum + Success Doesn't Equate to a Successful Exit Whether you're a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!"--
Notes: Includes bibliographical references and index.
Table of contents: title: It's a whole new startup world out there, and time is your scarcest resource; title: Part 1: Prelaunch. Get into the trenches: investigation; title: Know if you're a speedboat or a sailboat: business strategy; title: Obsessively take advantage of your unfair advantages: market differentiation; title: Part 2: Running the business. Do what you do best, and outsource the rest: specialization; title: Build in flexibility and a diversified focus: iterations and pivots; title: Think milestones, not time: operational efficiency; title: Nail it before you scale it: model refinement; title: 1 percent better is 1,000 percent better: relentless improvement; title: Gain buy-in with heart-based momentum: storytelling; title: Part 3: Exiting. Success doesn't equal a successful exit: strategic sales; title: Enough from us- get after it!