Advertising
Subtitle: principles & practice
By: William Wells, Sandra Moriarty, John Burnett.
Contributors: Burnett, John, 1944-; Moriarty, Sandra E.
Edition: 7th ed.
Publisher: Pearson/Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 592
Subjects: Advertising.
Other titles: Advertising : principles and practice
Notes: Includes bibliographical references (p. 575-580) and index.