Marketing
By: by Ralph S. Alexander, Frank M. Surface and Wroe Alderson.
Contributors: Surface, Frank M. 1882- joint author; Alderson, Wroe, joint author
Edition: Rev. ed.
Publisher: Ginn
Published: 1949
Place of publication: Boston
Language: eng
Number of pages: 839
Subjects: Marketing
Notes: Bibliography: p. 781-830.