Market-Led Strategic Change
Subtitle: Transforming the Process of Going to Market (Marketing Ser)
Edition: 2nd edition
Publisher: Butterworth-Heinemann
Published: February 1998
Language: eng
Format: Paperback
Number of pages: 665
ISBN-13: 9780750632850
Subjects: Sales & marketing management; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business
First sentence: The main goal of this book is very simple.