Marketing briefs
Subtitle: a revision study guide
By: Sally Dibb and Lyndon Simkin
Contributors: Simkin, Lyndon, 1961-
Edition: 2nd ed.
Publisher: Elsevier Butterworth-Heinemann
Published: 2004
Place of publication: Amsterdam; Oxford
Language: eng
Format: [electronic resource] :
Number of pages: 363
ISBN-13: 9780080479217; 9780750662000
Subjects: Marketing; Examinations, questions; Study and teaching; Management; Problems, exercises
Notes: Previous ed.: Oxford : Butterworth-Heinemann, 2001.

Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Cover; title: Copyright; title: Contents; title: Preface; title: About the Authors; title: About the Briefs; title: Answers to Questions in the Marketing Briefs; title: Index; title: Last Page.