review of current developments in the use of "attitude and activity" measures in consumer market research
By: by Thomas P. Hustad, Edgar A. Pessemier.
Contributors: Pessemier, Edgar A., 1922-
Edition: Rev. copy.
Series: Working paper - Marketing Science Institute ; P-42-D
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 60
Subjects: Motivation research (Marketing)
Notes: "Preliminary research report."

Bibliography: p. 53-59.