The Boston Consulting Group on Strategy
Subtitle: Classic Concepts and New Perspectives
Contributors: Carl W. Stern (Editor); Michael S. Deimler (Editor)
Publisher: Wiley; John Wiley & Sons
Published: April 28, 2006
Language: eng
Number of pages: 413
ISBN-13: 9780471757221
First sentence: WHAT IS STRATEGY?
Description: "Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Jacket.