Smart business, social business
Subtitle: a playbook for social media in your organization
By: Michael Brito
Publisher: Que Pub.
Published: 2012
Place of publication: Indianapolis, Ind
Language: eng
ISBN-13: 9780789747990
Subjects: Management; Online social networks; Social responsibility of business; Social aspects; Marketing; Internet marketing
Notes: Includes index.
Table of contents: title: Human capital, evolved; title: Surveying the technology supermarket; title: Establishing a governance model; title: Embracing the social consumer; title: In response to the social customer: social CRM; title: Establishment of a measurement philosophy; title: How to choose the right vendors, agencies, and technology partners; title: Marketing investments in social media; title: Creating a comprehensive social media strategic plan; title: The rise of customer advocacy; title: Ethical bribe: relevant content matters; title: Showcasing two examples of a social business: EMC and Intel.