Millennials with kids
Subtitle: marketing to this powerful and surprisingly different generation of parents
By: Jeff Fromm and Marissa Vidler
Contributors: Vidler, Marissa, author
Published: 2015
Language: eng
Number of pages: 224
ISBN-13: 9780814436585
Subjects: Attitudes; Young adult consumers; Target marketing; Parents; Generation Y.
Notes: Includes bibliographical references (pages 203-210) and index.
Table of contents: title: Foreword; title: Acknowledgments; title: Introduction; title: Who are they now?; title: Welcome to the ization nation; title: Fifty shades of your brand; title: The power of energy; title: The middle of the road could be the end; title: Afterword; title: Notes; title: Glossary; title: Index.