Mass communications: selected readings for librarians
By: edited by K. J. McGarry.
Publisher: Bingley
Published: 1972
Place of publication: London
Language: eng
Number of pages: 255
Subjects: Mass media.
Notes: Includes bibliographical references.
Table of contents: title: Schramm, W. How communication works.; title: Reusch, J. and Bateson, G. Communication.; title: Smith, M. T. Books.; title: Williams, R. The existing alternatives in communications.; title: Briggs, A. Prediction and control.; title: Evans, K. Television as a popular medium.; title: Annan, Lord. The disintegration of an old culture.; title: Frye, N. Communications.; title: Schlesinger, A. Is Gutengerg dead?; title: Curran, J. The impact of television on the audience for national newspapers, 1945-1968.; title: McQuail, D. Uncertainty about the audience and the organization of mass communications.; title: Windlesham, Lord. What is political communication?; title: Fraser, Sir R. The troubles of democracy.; title: UNESCO. Violence in media entertainment.; title: British Broadcasting Corporation. The portrayal of violence in television programmes.; title: Independent Television Authority. Violence in television programmes.