Marketing myopia in the trust business
Subtitle: a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business
By: Theodore Levitt, Scott Cunningham.
Contributors: Cunningham, Scott M.
Publisher: American Bankers Association
Published: 1979
Place of publication: Washington
Language: eng
Number of pages: 49
Subjects: Trust companies.; Bank marketing.