Services Marketing
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: May 2, 2005
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780072961942
Subjects: Sales & marketing; Customer services; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Service industries; Marketing; Customer Service; Marketing - General; Business & Economics / Marketing / General