Open wide
Subtitle: how Hollywood box office became a national obsession
By: Dade Hayes and Jonathan Bing
Contributors: Bing, Jonathan
Edition: 1st ed.
Publisher: Miramax Books/Hyperion
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 432
ISBN-13: 9781401352004
Subjects: Motion pictures; Distribuição de filmes; Indústria cinematográfica; Cinema (aspectos sociais); Marketing; Filmwirtschaft; Mercado cinematográfico; Motion picture industry
Description: "Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to a national obsession, they bring insight to an industry that is increasingly devoted to producing the next big blockbuster - the next high-concept, future-franchise picture that they can "open wide.""--BOOK JACKET.
Notes: Includes bibliographical references and index.