An Integrative Approach to Innovation Management
Subtitle: Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
By: by Nicolas Zacharias
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Published: 2011
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834933386; 9783834970428
Subjects: Economics