Communicating With the Multicultural Consumer
Subtitle: Theoretical and Practical Perspectives
Publisher: Peter Lang Publishing
Published: October 2007
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9781433102042
Subjects: Advertising & Promotion; Marketing - General; Business & Economics; Business / Economics / Finance; Market segmentation; Minority consumers; Multiculturalism; United States; Business/Economics