The Fortune at the Bottom of the Pyramid
Subtitle: Eradicating Poverty Through Profits (Wharton School Publishing Paperbacks)
Edition: 1 edition
Publisher: Wharton School Publishing
Published: January 27, 2006
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780131877290
Subjects: Management & management techniques; Multinationals; Ngos (Non-Governmental Organizations); Developing countries; Business & Economics; Business / Economics / Finance; Strategic Planning; Business/Economics; Social aspects; Non-governmental organizations; Development - Economic Development; Business & Economics / Systems & Planning; International business enterprises; Poor
First sentence: Turn on your television and you will see calls for money to help the world's 4 billion poor-people who live on far less than $2 a day.