Creating Do-It-Yourself Customers
Subtitle: How Great Customer Experiences Build Great Companies
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: August 30, 2005
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9780324311549
Subjects: Organizational theory & behaviour; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - General; Business & Economics / Marketing / General
First sentence: The rise of the sophisticated customer is a call to action for companies intent on establishing or maintaining their competitive advantage.