Winning the customer
Subtitle: revenue-building marketing strategies from a top NFL CMO
By: by Lou Imbriano
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780071775267
Subjects: Creative ability in business; Marketing; Consumer satisfaction; Customer services
Notes: Includes bibliographical references and index.
Table of contents: title: The marketing playbook : marketing operations are your foundation; title: Transactional vs. relationship marketing model; title: Consumer affinity : making fans of your customers; title: Building revenue-generating extensions; title: Relationship architecture; title: D.E.L.I.V.E.R.S; title: The ten commandments of relationship-building; title: Creating memorable moments; title: The revenue game; title: Build, don't sell; title: Revenue generation : the new business funnel; title: Don't spike the ball on the five-yard line.