Issues in industrial marketing
Subtitle: a view to the future
By: edited by Robert E. Spekman, David T. Wilson.
Contributors: Spekman, Robert E.; Wilson, David T.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1982
Place of publication: Chicago, Ill
Language: eng
Number of pages: 99
Subjects: Industrial marketing -- Addresses, essays, lectures
Notes: Includes bibliographies.