Managing green issues
By: Tom Curtin
Edition: 2nd ed., rev. and updated.
Publisher: Palgrave Macmillian
Published: 2007
Place of publication: Basingstoke [England]; New York
Language: eng
Number of pages: 208
ISBN-13: 9780230500037
Subjects: Environmental responsibility; Environmental management; Social responsibility of business
Notes: Includes index.
Table of contents: title: Corporate reputation in a "green" world; title: The rise of environmental consciousness and conscience; title: What makes a green issue?; title: The environmental movement - corporations for a new millennium; title: Identifying and segmenting stakeholders; title: Stakeholders within the power pyramid; title: The stakeholder diagnostic; title: Launching and managing issues-related projects; title: Finding third party advocates; title: Getting TPAs to act on a project; title: Public consultation and communications techniques; title: Public consultation - getting it right; title: Methods of public consultation; title: Managing public meetings; title: Dealing with the media; title: Establishing and maintaining environmental credentials; title: Conclusion: green can be irrational.