Handelsimage und Handelswerbung in Österreich
Subtitle: Ähnlichkeitsmessung bei Handelsanzeigen
By: Peter Koppe.
Series: Empirische Marketingforschung ;; Bd. 12
Publisher: Service Fachverlag
Published: 1993
Place of publication: Wien
Language: ger
Number of pages: 205
Subjects: Advertising -- Austria.
Notes: Includes bibliographical references (p. 198-202).
Revision of the author's thesis (Magister)--Universität Wien.