Essentials of marketing research
By: Robert F. Hartley, George E. Prough, Alan B. Flaschner.
Contributors: Prough, George E.; Flaschner, Alan B.
Series: The PennWell marketing and management series
Publisher: PennWell Books
Published: 1983
Place of publication: Tulsa, Okla
Language: eng
Number of pages: 566
Subjects: Marketing research.
Notes: Includes bibliographical references and index.