Advertising & IMC
Subtitle: principles & practice
By: Sandra Moriarty, Nancy Mitchell, William Wells
Contributors: Mitchell, Nancy, 1950-; Wells, William, 1926-
Edition: 9th ed.
Publisher: Prentice Hall/Pearson; Prentice Hall
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 657
ISBN-13: 9780132163644; 9780132163736
Subjects: Advertising
Other titles: Advertising and IMC; Advertising & integrated marketing communication; Advertising & IMC :
Notes: Includes bibliographical references and index.