It's Alive
Subtitle: The Coming Convergence of Information, Biology, and Business
Edition: 1st edition
Publisher: Crown Business
Published: May 13, 2003
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781400046416
Subjects: Information technology; Entrepreneurship; Business cycles; Business & Economics; Business / Economics / Finance; Management - General; Business/Economics; Life cycles (Biology); Information Management; Business & Economics / Management; Economic aspects
First sentence: IMAGINE that it's 1971 in Palo Alto, California.
Description: A glimpse into the near future--the molecular economy--and how it is starting to overtake and reshape the Information Age. Today's gene mapping and molecular engineering are equivalent to the introduction of transistor radios at the advent of the information economy. Solid-state technology moved from the labs into the business arena, providing in turn the transistor, the microprocessor, and the modem--and the information business. During the next ten years, molecular technology will follow the same pattern, moving from the lab and into the basic operation of the corporation itself. The authors show that not only biological systems evolve--the rules of evolution help explain the process of change in biology, business, and the economy, thereby providing a management guide to the business world around the corner.--From publisher description.