The New age of financial services marketing
Subtitle: a hands-on applications guide to harnessing the power of database marketing
By: edited by Arthur F. Holtman and Donald C. Mann.
Contributors: Holtman, Arthur F.; Mann, Donald C.
Publisher: Financial Sourcebooks; Sourcebooks, Incorporated
Published: 1992
Place of publication: Naperville, Ill
Language: eng
Number of pages: 322
Subjects: Bank marketing.; Database marketing.; Database management.; Financial services industry.