Le marketing du nouveau produit
Subtitle: stratégie de croissance, recherche et sélection de concepts, positionnement, tests et plans de lancement
By: J. Habib, J.-Ph. Rensonnet ; préf. de Ph. Kotler.
Contributors: Rensonnet, J. Ph., joint author.
Series: Collection Marketing; Dunod entreprise; Série Gestion commerciale et marketing
Publisher: Dunod
Published: 1975
Place of publication: [Paris]
Language: fre
Number of pages: 297
Subjects: New products.; Marketing.
Notes: Bibliography: p. 285-[298]
Label mounted on t.p.: Distributed in the U.S.A. by S.M.P.F. Corp., New York.