Buyer-seller interactions
Subtitle: empirical research and normative issues
By: edited by Peter H. Reingen, Arch G. Woodside.
Contributors: Reingen, Peter H.; Woodside, Arch G.; American Marketing Association.; University of South Carolina. College of Business Administration.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, Ill
Language: eng
Number of pages: 189
Subjects: Selling -- Congresses.; Selling -- Psychological aspects -- Congresses.; Interpersonal relations -- Congresses.
Notes: Includes bibliographies.
Proceedings of a conference held May 1-3, 1980 at the University of South Carolina.