Price merchandising in food retailing
Subtitle: a case study
By: [by] Paul E. Nelson and Lee E. Preston.
Contributors: Preston, Lee E., joint author.; University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications
Publisher: Institute of Business and Economic Research, University of California
Published: 1966
Place of publication: Berkeley
Language: eng
Number of pages: 124
Subjects: Grocery trade -- United States -- Case studies.; Pricing -- Case studies.
Genres: Case studies.
Notes: Bibliography: p. 123-124.
Publications of the Institute of Business and Economic Research, University of California.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.