Culture and commerce
Subtitle: the value of entrepreneurship in creative industries
By: Mukti Khaire
Publisher: Stanford Business Books
Published: 2017
Language: eng
Number of pages: 254
ISBN-13: 9780804792219
Subjects: Marketing; Arts; Cultural industries; Economic aspects; Entrepreneurship
Description: Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Case studies of firms from Chanel and Penguin to tastemakers like the Sundance Institute and the Pritzker Prize illuminate how creative entrepreneurs influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
Notes: Includes bibliographical references and index.
Table of contents: title: The business of culture; title: Pioneer-entrepreneurs : creating markets and changing minds; title: Intermediaries : constructing meaning and value for markets; title: Doing their job : the functions of intermediaries; title: Maximizing influence : the features of intermediaries; title: Creators and producers : making art, making markets; title: Power and unpredictability : key challenges facing producers; title: Purpose and profit : strategies for balancing cultural and financial imperatives; title: New world, old rules : creative industries in the age of digitalization and globalization.