Services marketing
Subtitle: managing the service value chain
By: Manfred Bruhn and Dominck Georgi.
Contributors: Georgi, Dominck.
Publisher: Financial Times Prentice Hall; Financial Times/Prentice Hall
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 478
Subjects: Service industries -- Marketing -- Management.; Customer services -- Marketing -- Management.; Business logistics -- Management.
Notes: Includes bibliographical references and index.