Marketing management
By: David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Contributors: Hills, Gerald E.; Woodruff, Robert B.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 714
Subjects: Marketing -- Management.
Notes: Includes bibliographies and index.