Getting to the top of mind
Subtitle: how reminders increase saving
By: Dean Karlan ... [et al.].
Contributors: National Bureau of Economic Research
Series: NBER working paper series -- working paper 16205; Working paper series (National Bureau of Economic Research : Online) -- working paper no. 16205.
Publisher: National Bureau of Economic Research
Published: 2010
Place of publication: Cambridge, MA
Language: eng
Format: Electronic resource
Description: "The NBER Bulletin on Aging and Health provides summaries of publications like this.  You can sign up to receive the NBER Bulletin on Aging and Health by email.  We develop and test a simple model of limited attention in intertemporal choice.  The model posits that individuals fully attend to consumption in all periods but fail to attend to some future lumpy expenditure opportunities.  This asymmetry generates some predictions that overlap with models of present-bias.  Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase the salience of a specific expenditure.  We find support for these predictions in three field experiments that randomly assign reminders to new savings account holders"--National Bureau of Economic Research web site.
Notes: Title from PDF file as viewed on 8/19/2010.

Includes bibliographical references.

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