Cases in public relations management
By: Patricia Swann
Publisher: Routledge/Taylor and Francis Group; Routledge
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 400
ISBN-13: 9780415878920; 9780415878937; 9780203851364
Table of contents: title: The purpose of public relations; title: Proactive public relations; title: The case method; title: Ethics and the public interest; title: Media relations; title: Crisis communication; title: Consumer relations; title: Sports, entertainment, and travel; title: Community relations; title: Employee relations; title: Governmental relations; title: International public relations; title: Financial relations; title: Internships and early career.