Implementing market segmentation strategies in UK personal financial services
Subtitle: problems and progress
By: by MaureenMeadows & Sally Dibb.
Contributors: Dibb, Sally.; University of Warwick. Warwick Business School Research Bureau.
Series: Warwick Business School research papers / Warwick Business School Research Bureau -- No.203; Warwick Business School research papers -- No.203.
Publisher: University of Warwick, Warwick Business School Research Bureau
Published: 1995
Place of publication: Coventry
Language: eng