Wen hua zhan lüe
Subtitle: yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai
By: Daogelasi Huoerte, Daogelasi Kameilong zhu ; Wang Kai yi ; Yan Yuxin jiao
Contributors: Cameron, Douglas
Edition: Di 1 ban
Series: Guo ji wen hua ban tu yan jiu wen ku; Guo ji wen hua ban tu yan jiu wen ku
Publisher: Shang wu yin shu guan
Published: 2013
Place of publication: Beijing
Language: chi
Number of pages: 398
ISBN-13: 9787100098915
Subjects: Case studies; Yan jiu; Social aspects; Marketing; Branding (Marketing); Qi ye wen hua
Other titles: Yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai
Work titles: Cultural strategy
Notes: Translation of: Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. Oxford : Oxford University Press, c2010.

Includes bibliographical references and index.