Marketing to Hispanics
Subtitle: a strategic approach for assessing and aligning your initiative
By: Teresa J. Soto.
Edition: 1st ed.
Publisher: Dearborn Trade Pub.; Kaplan Pub.
Published: 2006
Place of publication: Chicago
Language: eng
Number of pages: 259
Subjects: Hispanic American consumers; Marketing -- United States
Notes: Includes bibliographical references and index.