Medicine, the market and the mass media
Subtitle: producing health in the twentieth century
By: edited by Virginia Berridge and Kelly Loughlin.
Contributors: Berridge, Virginia.; Loughlin, Kelly, 1968-
Edition: 1st ed.
Series: Routledge studies in the social history of medicine
Publisher: Routledge
Published: 2005
Place of publication: New York, NY
Language: eng
Number of pages: 299
Subjects: Public health -- Europe -- History -- 20th century; Social medicine -- Europe -- History -- 20th century; Health education -- Europe -- History -- 20th century; Mass media in health education -- Europe -- History -- 20th century
Description: "This collection opens up the postwar history of public health to sustained research-based, historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences that shaped it in the postwar years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of the mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the USA."--Jacket.