Nonverbal communication in advertising
By: edited by Sidney Hecker, David W. Stewart.
Contributors: Hecker, Sidney.; Stewart, David W.; American Psychological Association. Division of Consumer Psychology.; Marketing Science Institute.; Young and Rubicam.
Publisher: Lexington Books
Published: 1988
Place of publication: Lexington, Mass
Language: eng
Number of pages: 296
Subjects: Advertising -- Psychological aspects.; Body language.
Notes: Bibliography: p. [265]-290.
Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.