Transcript proceedings
Subtitle: racing toward the millennium : can media research meet the challenge? : ARF Twelfth Annual Electronic Media Workshop, The New York Hilton, December 1-2, 1993
By: [Craig T. Gugel, workshop chair]
Contributors: Gugel, Craig T.
Publisher: ARF
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 269
Subjects: Advertising -- Congresses.; Broadcast advertising -- Congresses.
Genres: Congresses.
Other titles: Racing toward the millennium : can media research meet the challenge; ARF Key Issues Workshop
Notes: Includes bibliographical references.