Marketing Communications
Subtitle: Principles and Practice
Edition: 1 edition
Publisher: Int. Cengage Business Press
Published: November 19, 1998
Language: eng
Format: Paperback
Number of pages: 534
ISBN-13: 9781861521965
Subjects: Business communication & presentation; Sales & marketing; Marketing - General; Communication In Business; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General