Advertising in Asia
Subtitle: communication, culture, and consumption
By: edited by Katherine Toland Frith.
Contributors: Frith, Katherine Toland.
Edition: 1st ed.
Publisher: Iowa State University Press
Published: 1996
Place of publication: Ames
Language: eng
Number of pages: 313
Subjects: Advertising -- Asia
Description: The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region.

Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
Notes: Includes bibliographical references and index.