Advertising copy development and optimal search
By: by Simeon Chow, Alvin J. Silk
Series: Working paper / Division of Research, Harvard Business School -- 88-064; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 88-064
Publisher: Division of Research, Harvard Business School
Published: 1988
Place of publication: Boston, MA (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 49
Subjects: Advertising copy; Marketing research
Notes: "May 15, 1988."

Bibliography : leaves 45-49.