marketing of financial services
Subtitle: a bibliography
By: compiled by F. A. Johne and J. Montgomery-Smith.
Contributors: Montgomery-Smith, J.
Series: Working paper - City University Business School ; no. 6
Publisher: City University Business School, Gresham College
Published: 1978
Place of publication: London
Language: eng
Number of pages: 43
Subjects: Finance -- Bibliography.; Bank marketing -- Bibliography.; Insurance -- Bibliography.