CIM Coursebook 04/05 Strategic Marketing in Practice (Cim Coursebook 04/05)
Publisher: Butterworth-Heinemann
Published: February 10, 2005
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780750661959
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: The marketing strategy in practice is part of the new Stage 3 that has been developed at the Chartered Institute of Marketing.