The Marketing book
By: edited by Michael J. Baker.
Contributors: Baker, Michael John.; Chartered Institute of Marketing.
Edition: 2nd ed.
Series: Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1991
Place of publication: Oxford
Language: eng
Number of pages: 529
Subjects: Marketing.
Notes: Includes bibliographical references (p. [506]-520) and index.
"Published on behalf of the Chartered Institute of Marketing."