Consumer behavior
By: Leon G. Schiffman, Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar, joint author.
Publisher: Prentice-Hall
Published: 1978
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 489
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and index.