Ratings Analysis - The Theory And Practice Of Audience Research, Third Edition
Edition: 3 edition
Publisher: Lawrence Erlbaum Associates, Inc.
Published: October 18, 2005
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780805854091
Subjects: Media studies; Technology & Industrial Arts; Performing Arts; Marketing - Research; Television programs; Ratings; Performing Arts/Dance; Radio programs; Mass Media - General; Radio; Performing Arts / Mass Media; General; Television - General; Television viewers; Methodology