Klepner's advertising procedure.
Contributors: Lane, W. Ronald, 1940-; Russell, Thomas, 1941-; King, Karen.
Edition: 16th ed., international ed. / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Publisher: Pearson Education International
Published: 2005
Place of publication: Upper Saddle River, NJ; [London?]
Language: eng
Number of pages: 766
Subjects: Advertising.
Other titles: Advertising procedure.
Notes: Previous ed.: 2002.