The advertising handbook
By: [edited by] Helen Powell ... [et al.].
Contributors: Powell, Helen.; Brierley, Sean, 1966-
Edition: 3rd ed.
Series: Media practice
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780415423120; 9780415423113
Subjects: Advertising -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Includes bibliographical references and index.