Marketing Revolution
Subtitle: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line (Chartered Institute of Marketing)
Publisher: Kogan Page
Published: July 1, 2005
Language: eng
Format: Hardcover
Number of pages: 308
ISBN-13: 9780749443856
Subjects: Sales & marketing; Management; Business & Economics; Business / Economics / Finance; Product management; Business/Economics; Marketing - General; Management - General; Business & Economics / Management; Business & Economics/Marketing - General; Marketing
First sentence: That, according to Sun Tzu in his treatise on The Art of War, is the way to win.