What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient
Publisher: Wbusiness Books
Published: March 15, 2007
Language: eng
Format: Hardcover
Number of pages: 301
ISBN-13: 9780832950025
Subjects: Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Branding (Marketing); Marketing - Research; Brand name products; Management