Active-ad
Subtitle: analysis of success criteria for interactive advertising formats : public final report
By: principal authors, Margot Blunden-Willms ... [et al.]
Contributors: Blunden, Margot; European Commission; Information Society Technologies
Publisher: Office for Official Publications of the European Communities
Published: 2002
Place of publication: Luxembourg
Language: eng
Number of pages: 24
Subjects: Advertising -- European Union countries
Notes: "Information Society Technologies, European Commission"--Cover

"KK-43-02-591-EN-C"--P. [4] of cover

Includes bibliographical references (p. 3)