Strategic sport marketing
By: David Shilbury, Shayne Quick &Hans Westerbeet.
Contributors: Westerbeek, Hans, 1965-; Quick, Shayne P.
Publisher: Allen & Unwin
Published: 1998
Place of publication: St Leonards, N.S.W
Language: eng
Number of pages: 320
Subjects: Sports -- Marketing.; Sports sponsorship.; Sports -- Economic aspects.
Notes: Bibliography.