Climbing the commitment ladder
Subtitle: the impact on customer commitment of disconfirmation of service expectations
By: Susan S. White, Benjamin Schneider
Contributors: Schneider, Benjamin; Marketing Science Institute
Series: Report -- no. 98-108; Report (Marketing Science Institute) -- no. 98-108
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: Consumer satisfaction; Customer services; Customer relations; Consumer behavior
Other titles: Impact on customer commitment of disconfirmation of service expectations
Notes: "Working Paper."

"May 1998."

Includes bibliographical references (p. 35-38)