Selling yoga
Subtitle: from counterculture to pop culture
By: Andrea R. Jain
Publisher: Oxford University Press
Published: 2015
Language: eng
Number of pages: 240
ISBN-13: 9780199390243; 9780199390236
Subjects: Yoga; Popular culture; Economic aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Premodern yoga systems; title: From counterculture to counterculture; title: Continuity with consumer culture; title: Branding yoga; title: Postural yoga as a body of religious practice; title: Yogaphobia and Hindu origins.