Multimodal metaphor
By: edited by Charles J. Forceville, Eduardo Urios-Aparisi.
Contributors: Forceville, Ch.; Urios-Aparisi, Eduardo, 1964-
Series: Applications of cognitive linguistics -- 11
Publisher: Mouton de Gruyter; Walter de Gruyter Inc.
Published: 2009
Place of publication: Berlin; New York
Language: eng
Number of pages: 484
ISBN-13: 9783110205152
Subjects: Metaphor
Notes: Includes bibliographical references and index.
Table of contents: title: Non-verbal and multimodal metaphor in a cognitivist framework : agendas for research / Charles Forceville; title: Brand images : multimodal metaphor in corporate branding messages / Veronika Koller; title: Cutting across the senses : imagery in winespeak and audiovisual promotion / Rosario Caballero; title: Interaction of multimodal metaphor and metonymy in TV commercials : four case studies / Eduardo Urios-Aparisi; title: Nonverbal and multimodal manifestation of metaphors and metonymies : a case study / Ning Yu; title: Visual metaphor versus verbal metaphor : a unified account / Francisco Yus; title: Metaphor in political cartoons : exploring audience responses / Elizabeth El Refaie; title: Image alignment in multimodal metaphor / Norman Y. Teng; title: Visual metaphoric conceptualization in editorial cartoons / Joost Schilperoord and Alfons Maes; title: Anger in Asterix : the metaphorical representation of anger in comics and animated films / Bart Eerden; title: Pictorial metaphors of emotion in Japanese comics / Kazuko Shinohara and Yoshihiro Matsunaka; title: Words, gestures, and beyond : forms of multimodal metaphor in the use of spoken language / Cornelia Müller and Alan Cienki; title: Metonymy first, metaphor second : a cognitive-semiotic approach to multimodal figures of thought in co-speech gesture / Irene Mittelberg and Linda R. Waugh; title: Music, language, and multimodal metaphor / Lawrence Zbikowski; title: The role of non-verbal sound and music in multimodal metaphor / Charles Forceville; title: Multimodal metaphor in classical film theory from the 1920s to the 1950s / Mats Rohdin; title: Multimodal expressions of the "Human victim is animal" metaphor in horror films / Gunnar Theodór Eggertsson and Charles Forceville.