Servqual, a multiple-item scale for measuring customer perceptions of service quality
By: by A. Parasuraman, Valerie Zeithaml and Leonard L. Berry
Contributors: Zeithaml, Valarie A; Berry, Leonard L., 1942-; Marketing Science Institute
Series: Working paper / Marketing Science Institute -- no. 86-108
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Customer services -- Research; Marketing research
Notes: "August 1986."

Bibliography: p. 35-37