The marketing edge
Subtitle: a collection of articles
By: Paul Franson.
Publisher: Western Book/Journal Press
Published: 1989
Place of publication: San Mateo, Calif
Language: eng
Number of pages: 195
Subjects: Marketing.; Public relations.
Notes: "This book is a collection of slightly edited monthly columns written for Adweek's marketing computers and its predecessor, Computer and electronics marketing, from September 1984 to June 1989.  A few articles were published elsewhere, are highly edited or original to this book"--Introd.