Problems and Cases in Healthcare Marketing
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: January 8, 2004
Language: eng
Format: Hardcover
Number of pages: 448
ISBN-13: 9780072887761
Subjects: Health systems & services; Sales & marketing; Health Care; Medical; Medical / Nursing; Textbooks; Business/Economics; Administration; Health Care Delivery; Marketing - General; Business & Economics / Marketing / General; Medical / Hospital Administration & Care; Marketing; Medical care