World Marketing Congress
Subtitle: proceedings of the third bi-annual International Conference of the Academy of Marketing Science : Barcelona, Spain, August 23-26, 1987
By: edited by Kenneth D. Bahn and M. Joseph Sirgy.
Contributors: Bahn, Kenneth D.; Sirgy, M. Joseph.
Series: International conference series,; v. 3, 1987; International conference series (Academy of Marketing Science) ;; v. 3.
Publisher: Virginia Polytechnic Institute and State University
Published: 1987
Place of publication: Blacksburg, Va
Language: eng
Number of pages: 260
Subjects: Marketing -- Congresses.; Export marketing -- Congresses.
Notes: Includes bibliographical references.
"Volume III."