Research at the top
Subtitle: better data for organizational policy making
By: by Gabriel M. Gelb and Betsy D. Gelb.
Contributors: Gelb, Betsy D., 1935- joint author.
Series: Monographs series - American Marketing Association ; no. 2
Publisher: American Marketing Association
Published: 1975
Place of publication: [Chicago]
Language: eng
Number of pages: 29
Subjects: Marketing research.; Research, Industrial.; Management.; Decision making.
Notes: Bibliography: p. 28-29.