Nonprofit and Business Sector Collaboration
Subtitle: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
Contributors: Walter W. Wymer (Editor); Sridhar Samu (Editor)
Publisher: Best Business Books
Published: May 2003
Language: eng
Format: Hardcover
Number of pages: 197
ISBN-13: 9780789019929
Subjects: Non-profitmaking organizations; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Social responsibility of busin; Social marketing; Nonprofit Organizations & Charities; Corporate sponsorship; Marketing; Nonprofit organizations
First sentence: SUMMARY. Collaborative relationships between businesses and nonprofits have grown tremendously in the last few years.