Marketing imagination
Subtitle: il professore di business administration alla Harvard Business School spiega come trasformare con fantasia il marketing in uno strumento formidabile
By: Theodore Levitt ; [traduzione di Enrica Angelini e Roberta Garbo]
Series: Management -- 12
Publisher: Sperling & Kupfer
Published: 1985
Place of publication: Milano
Language: ita
Translated from: eng
Number of pages: 241
ISBN-13: 9788820005115
Subjects: Marketing
Work titles: Marketing imagination
Notes: Book jacket present.