Fundamentals of Copy & Layout 
Subtitle: Everything You Need to Know to Prepare Better Ads
Edition: 3 edition
Publisher: McGraw-Hill
Published: December 11, 1996
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780844230245
Subjects: Advertising; Writing & editing guides; Editing & Proofreading; Advertising layout and typography; Language Arts & Disciplines; Business / Economics / Finance; Language; Advertising & Promotion; Business Communication - General; Language Arts & Disciplines / Editing & Proofreading; Advertising layout and typogra; Advertising copy
First sentence: Writing an ad doesn't start with writing.