Taet'ongnyŏng kwa Luibit'ong
Subtitle: mak'et'ŏ to morŭnŭn Han'gugin ŭi sobi simni
By: Hwang Sang-min chiŭm
Edition: Ch'op'an
Publisher: Tŭllyŏk
Published: 2012
Place of publication: Kyŏnggi-do P'aju-si
Language: kor
Number of pages: 376
ISBN-13: 9788975279997
Subjects: Consumer behavior; Marketing; Psychological aspects; Advertising
Other titles: Mak'et'ŏ to morŭnŭn Han'gugin ŭi sobi simni
Notes: includes bibliographical references (pages 370-374).