The marketing and public relations handbook for museums, galleries and heritage attractions
By: Sue Runyard and Ylva French.
Contributors: French, Ylva.
Series: Professional museum and heritage series
Publisher: Stationary Office
Published: 1999
Place of publication: London
Language: eng
Number of pages: 290
Subjects: Art museums -- Marketing -- Handbooks, manuals, etc.; Art museums -- Public relations -- Handbooks, manuals, etc.; Historic sites -- Marketing -- Handbooks, manuals, etc.; Historic sites -- Public relations -- Handbooks, manuals, etc.; Museums -- Marketing -- Handbooks, manuals, etc.; Museums -- Public relations -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references (p. 282) and index.