Konsumgüterwerbung und Markstruktur
By: [von] H. Peter Gieseler.
Edition: [1. Aufl.]
Series: Absatzwirtschaft und Konsumforschung,; Bd. 2
Publisher: Rombach
Published: 1971
Place of publication: Freiburg
Language: ger
Number of pages: 243
Subjects: Advertising.; Competition.; Marketing -- Management.
Notes: Bibliography: p. 230-243.