Marketing
By: William M. Pride [and others]
Edition: 2nd Canadian ed.
Publisher: Houghton Mifflin Harcourt
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 522
ISBN-13: 9780618888641
Subjects: Marketing; Textbooks
Notes: Includes bibliographical references and indexes.
Table of contents: title: Marketing strategy and customer relationships; title: Environmental forces, social responsibility, and ethics; title: Markets and customer behaviour; title: Using technology and information to reach target markets and build customer relationships; title: Product decisions; title: Pricing decisions; title: Distirbution decisions; title: Promotion decisions.