The trojan horse
Subtitle: the growth of commercial sponsorship
By: by Deborah Philips and Garry Whannel
Contributors: Philips, Deborah, 1954-
Publisher: Bloomsbury
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 278
ISBN-13: 9781472507389
Subjects: Corporate sponsorship; History
Notes: Includes bibliographical references (pages 257-268) and index.
Table of contents: title: The moment of 1945 and its legacy; title: A culture of consensus: the arts from 1945; title: Pay up and play the game: sport and sponsorship; title: Neo-liberalism and New Labour: from Thatcher to Blair; title: Culture and enterprise: the arts from 1979; title: One amazing day... : the Millennium Dome; title: Education, education, education; title: Safe in their hands: health and the market; title: All in it together?