Marketing for hospitality and tourism
By: Philip Kotler, John Bowen, James Makens.
Contributors: Bowen, John 1948-; Makens, James C.
Publisher: Prentice Hall
Published: 1996
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 704
Subjects: Hospitality industry -- Marketing.; Tourism -- Marketing.
Other titles: Marketing for hospitality & tourism
Notes: Includes bibliographical references and index.