Does it pay to advertise?
Subtitle: cases illustrating successful brand advertising
By: John Philip Jones ; foreword by Sir David Orr.
Publisher: Lexington Books
Published: 1989
Place of publication: Lexington, Mass
Language: eng
Number of pages: 380
Subjects: Advertising -- Brand name products -- United States -- Case studies
Notes: Bibliography: p. [349]-370.
Includes index.