Pioneers in marketing
Subtitle: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action.
By: Edited by John S. Wright and Parks B. Dimsdale, Jr.
Contributors: Dimsdale, Parks B., joint comp.
Publisher: Publishing Services Division, School of Business Administration, Georgia State University
Published: 1974
Place of publication: Atlanta
Language: eng
Number of pages: 162
Subjects: Marketing -- United States -- Biography.
Table of contents: title: McKeon, W. J. Hugh Elmer Agnew.; title: Cox, R. W. Ralph F. Breyer.; title: Wingate, J. W. Norris Arthur Brisco.; title: Westing, J. H. Ralph Starr Butler.; title: Crossley, A. M. Paul Terry Cherington.; title: Clewett, R. M. Fred Emerson Clark.; title: Huegy, H. W. Paul Dulaney Converse.; title: McNair, M. P. Melvin T. Copeland.; title: Mehren, G. L. Henry E. Erdman.; title: Bloomfield, D. Edward A. Filene and Lincoln Filene.; title: Erdman, H. E. Benjamin Horace Hibbard.; title: Lucas, D. B. George Burton Hotchkiss.; title: Engle, N. H. Leverett Samuel Lyon.; title: Beckman, T. N. Harold H. Maynard.; title: Grether, E. T. Edwin Griswold Nourse.; title: Duncan, D. J. Paul Henry Nystrom.; title: Alderson, W. Charles Coolidge Parlin.; title: Jacobs, L. W. Stanley, B. Resor.; title: Rockwood, P. E. Clarence Saunders.; title: Sandage, C. H. Walter Dill Scott.; title: Copeland, M. T. Arch W. Shaw.; title: Borden, N. H. Daniel Starch.; title: Cunningham, R. M. Harry R. Tosdal.; title: Grether, E. T. Roland Snow Vaile.; title: Cowan, D. R. G. Louis D. H. Weld.; title: Bibliography (p. 159-160)