Konsumentenbeteiligung an der Produktinnovation
By: Thorsten Raabe.
Series: Campus Forschung ;; Bd. 701.; Schwerpunktreihe "Marketing und Verbraucherarbeit" ;; Bd. 7; Campus Forschung.; Bd. 7.
Publisher: Campus
Published: 1993
Place of publication: Frankfurt/Main; New York
Language: ger
Number of pages: 388
Subjects: New products -- Planning -- Citizen participation.; Technological innovations -- Economic aspects.; Consumer behavior.
Notes: Includes bibliographical references (p. 351-373).