On the Fly
Subtitle: Executing Strategy in a Changing World
Publisher: Wiley
Published: January 16, 2004
Language: eng
Number of pages: 240
ISBN-13: 9780471464846
First sentence: Whether consciously or not, your company is already adhering to one theory of strategy or another.
Description: "On the Fly presents a model for allowing strategies to evolve in response to external changes, while still making use of the analytical tools that can help to predict the likely success of possible different actions. It addresses the importance of involving people at all levels of the organization while also acknowledging the importance of control and the different roles that strategists at different levels will need to play." "Drawing on examples from a broad range of businesses - including British Airways, Hewlett-Packard, Pfizer, and Sun Microsystems - Wall describes a wide variety of innovative approaches that meet the needs of both companies and their customers. At the same time, he offers concrete guidelines for encouraging creativity while containing risk, and for maintaining strategic focus while still achieving maximum flexibility."--Jacket.