Business strategy and the life cycle concept
Subtitle: summary of Marketing Science Institute Conference, December 12, 1985
By: Gregory Carpenter, John U. Farley
Contributors: Carpenter, Gregory; Farley, John U; Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1985
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 19
Subjects: Product life cycle -- Congresses; Marketing -- Congresses
Other titles: Summary of Marketing Science Institute Conference, December 12, 1985