Integrated marketing communications
By: [Bill] Chitty, [Edwina] Luck, [Nigel] Barker, [Anne-Marie] Sassenberg, [Terence A] Shimp,[ J. Craig] Andrews
Contributors: Luck, Edwina, author; Barker, Nigel, author; Sassenberg, Anne-Marie, author; Shimp, Terence A., author; Andrews, J. Craig, author
Edition: 5th Asia-Pacific edition.
Publisher: Cengage
Published: 2018
Place of publication: South Melbourne, Victoria
Language: eng
Number of pages: 532
ISBN-13: 9780170386517
Subjects: Communication in marketing; Textbooks; Marketing; Sales promotion
Notes: Includes bibliographical references and index.