The Medium and the Message
Subtitle: Television Advertising and American Elections (Real Politics in America Series)
Publisher: Prentice Hall
Published: November 10, 2003
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780131777743
Subjects: POLITICS & GOVERNMENT; Television advertising; Political Process - General; Mass Communication Media And Politics; U.S. Elections And Voting; Social Science; Politics / Current Events; Textbooks; Sociology; Politics/International Relations; USA; Political Science / General; Congresses; Television in politics; United States; Media Studies; Political Process - Elections; Advertising, Political