Nihul ha-shiṿuḳ
Subtitle: Marketing management
By: me-et Filip Ḳoṭler, Ḳeṿin Ḳeler, Yaʻaḳov Horniḳ
Contributors: Keller, Kevin Lane, 1956- author; Hornik, Jacob
Edition: ha-Mahadurah ha-Yiśreʼelit
Publisher: ha-Universiṭah ha-petuḥah
Published: 2012
Place of publication: Raʻananah
Language: heb
Number of pages: 895
ISBN-13: 9789650613099
Subjects: Marketing; Management
Other titles: Marketing Management