Internet Advertising 
Subtitle: Click Here
Edition: 1ST edition
Publisher: Van Nostrand Reinhold
Published: February 15, 2001
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9780442025502
Subjects: Advertising & Promotion; Internet - General; Computer - Internet; Business/Economics
First sentence: For natural scientists and engineers, it sometimes seems to be difficult to become familiar with marketing, namely entering a world with only very few formulas or precise construction plans.