CIM Coursebook 02/03 Marketing Customer Interface, First Edition (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: January 1, 2003
Language: eng
Format: Paperback
Number of pages: 440
ISBN-13: 9780750657044
Subjects: Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: Managing the marketing customer interface involves understanding people, the way in which they purchase, interrelate and interact with the interface of the organization.