Advertising for Dummies
Publisher: For Dummies
Published: September 29, 2001
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780764553776
Subjects: Advertising; Reference works; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: Some once defined good advertising as something that "tells people lies to get them to buy things they don't need anyway."