Google Analytics
By: Jerri Ledford, Joe Teixeira and Mary E. Tyler
Contributors: Teixeira, Joe; Tyler, Mary E., 1970-; ebrary, Inc
Edition: 3rd ed.
Publisher: Wiley Pub., Inc.; Wiley
Published: 2010
Place of publication: Indianapolis, Ind
Language: eng
Format: [electronic resource] /
Number of pages: 404
ISBN-13: 9780470531280; 9780470874004
Subjects: Google Analytics; Internet searching; Statistical services; Statistics; Web usage mining; Data processing; Computer programs; Internet users
Notes: Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Table of contents: title: pt. 1. Getting started with Google Analytics; title: pt. 2. Analytics and site statistics : concepts and methods; title: pt. 3. Advanced implementation; title: pt. 4. The reports.