Business to business communications handbook
By: Fred R. Messner
Contributors: Association of National Advertisers
Publisher: NTC Business Books in conjunction with the Association of National Advertisers
Published: 1992
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 302
Subjects: Communication in marketing; Advertising, Industrial; Industrial marketing -- Management; Sales promotion
Notes: Includes bibliographical references and index