Product Leadership
Subtitle: Creating and Launching Superior New Products
Publisher: Perseus Books Group
Published: May 2000
Language: eng
Format: Paperback
Number of pages: 314
ISBN-13: 9780738201566
Subjects: Management & management techniques; Production & quality control management; Research & development management; New products; Management; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Development - Business Development; Marketing
First sentence: Companies everywhere are engaged in a new products war.