Branding pays
Subtitle: the five-step system to reinvent your personal brand
By: Karen Kang
Edition: 1st ed.
Publisher: BrandingPays Media
Published: 2013
Place of publication: Palo Alto, CA
Language: eng
Number of pages: 207
ISBN-13: 9780988437500
Subjects: Case studies; Branding (Marketing)
Notes: Includes bibliographic references and index.
Table of contents: title: Take charge of your personal brand; title: Step 1. Positioning; title: Step 2. Messaging; title: Step 3. Brand strategy; title: Step 4. Ecosystem; title: Step 5. Action plan; title: 360-degree branding : vision, symbols, words and deeds; title: Portable branding and social media : getting started.