A Collection of cases in marketing management
By: [edited by] H. Robert Dodge, William G. Zikmund.
Contributors: Dodge, H. Robert, 1929-; Zikmund, William G.
Edition: 2nd ed.
Publisher: West Pub. Co.
Published: 1987
Place of publication: St. Paul
Language: eng
Number of pages: 344
Subjects: Marketing -- United States -- Management -- Case studies.
Other titles: Collection of outstanding cases in marketing management.
Notes: Includes bibliographical references.
Rev. ed. of: A Collection of outstanding cases in marketing management. c1979.