Search, obfuscation, and price elasticities on the internet
By: Glenn Ellison, Sara Fisher Ellison.
Contributors: Ellison, Sara Fisher.; National Bureau of Economic Research.
Series: NBER working paper series ;; working paper 10570; Working paper series (National Bureau of Economic Research : Online) ;; working paper no. 10570.
Publisher: National Bureau of Economic Research
Published: 2004
Place of publication: Cambridge, MA
Language: eng
Format: Electronic resource
Subjects: Electronic commerce.; Internet -- Economic aspects.; Prices.
Description: "We examine the competition between a group of Internet retailers that operate in an environment where a price search engine plays a dominant role.  We show that for some products in this environment, the easy price search makes demand tremendously price-sensitive.  Retailers, though, engage in obfuscation---practices that frustrate consumer search or make it less damaging to firms---resulting in much less price sensitivity on other products.  We discuss several models of obfuscation and examine its effects on demand and markups empirically.  Observed markups are adequate to allow efficient online retailers to survive"--National Bureau of Economic Research web site.
Notes: Includes bibliographical references.
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Mode of access: World Wide Web.