Key account management
Subtitle: tools and techniques for achieving profitable key supplier status
By: Peter Cheverton.
Edition: 4th ed.
Publisher: Kogan Page Limited; Kogan Page
Published: 2008
Place of publication: Philadelphia
Language: eng
Number of pages: 379
ISBN-13: 9780749452773
Subjects: Selling -- Key accounts; Marketing -- Key accounts; Customer services
Notes: Includes bibliographical references and index.