Predictably irrational by Dan Ariely
Subtitle: the hidden forces that shape our decisions
Series: Joosr guide to; Joosr guide to
Publisher: Joosr
Published: 2015
Place of publication: Clitheroe
Language: eng
ISBN-13: 9781785671463
Subjects: Study guides; Decision making; Reasoning (Psychology); Economics; Psychological aspects; Prise de décision; Raisonnement (Psychologie); Économie politique; Aspect psychologique; PSYCHOLOGY; Cognitive Psychology; SCIENCE; Cognitive Science
Other titles: Joosr guide to Predictably irrational by Dan Ariely
Description: In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. As logical as we think we are, we've all made completely irrational decisions. Most of us make at least one every day. Discover the predictable patterns behind irrationality and put your rational mind back in charge. Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back.