Marketing east/west
Subtitle: a comparative view; report on the work of the ESOMAR East/West Working Group.
Publisher: E.S.O.M.A.R.
Published: 1973
Place of publication: [Amsterdam
Language: eng
Number of pages: 248
Subjects: Marketing -- Congresses.; Advertising -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographical references.
"ESOMAR/WAPOR Congress 1973, Budapest, 9th-13th September."
English, French, or German.