Selecting advertising media
Subtitle: a guide for small business
By: by Harvey R. Cook
Contributors: United States. Small Business Administration. Office of Management Information and Training
Edition: 2nd edition
Series: Small business management series ; no. 34; Small business management series (United States. Small Business Administration) -- no. 34
Publisher: Sma11 Business Administration, [Office of Management Information and Training] : for sa1e by the Supt. of Docs., U.S. Govt. Print. Off.
Published: 1977
Place of publication: Washington
Language: eng
Number of pages: 133
Subjects: Advertising media planning; Small business -- Management
Notes: Issued as part of the management publications program of SBA's Office of Management Information and Training

Bibliography: p. 110-114