mind of the market
Subtitle: how biology and psychology shape our economic lives
By: Michael Shermer.
Publisher: Henry Holt and Company
Published: 2008
Place of publication: New York
Language: eng
Subjects: Economics -- Psychological aspects; Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: The great leap forward; title: Folk economics; title: Bottom up capitalism; title: Of pandas, products, and people; title: Minding our money; title: The retirement of homo economics; title: The value of virtue; title: Why money can't buy you happiness; title: Trust with credit verification; title: The Enron exception; title: The science of good rules; title: Free to choose.