Understanding the global market
Subtitle: navigating the international business environment
By: Bruce D. Keillor
Publisher: Praeger
Published: 2013
Place of publication: Santa Barbara, CA
Language: eng
Number of pages: 180
ISBN-13: 9781440803017
Subjects: International business enterprises; International economic relations; International trade
Description: "This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market." -- Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: The international business environment : an overview and newer perspectives (complexities and choices); title: Dealing with the social and cultural aspects of a new market; title: Managing the physical environment : market selection and market entry; title: The economic environment: a business perspective; title: The political and legal environment : dealing with new markets and new rules; title: The global competitive environment : playing to win.