Programmbeschaffungsmarketing privater Fernsehveranstalter
By: von Marion Winter.
Series: Wissenschaftliche Beiträge aus dem Tectum Verlag.; Bd. 15
Publisher: Tectum
Published: 1999
Place of publication: Marburg
Language: ger
Number of pages: 329
Subjects: Television programs -- Germany -- Marketing.
Notes: Thesis (doctoral)--Universität zu Köln, 1999.
Includes bibliographical references (p. [281]-315).