Brilliant PR
Subtitle: create a PR sensation, whatever your budget, whatever your business
By: Cathy Bussey
Publisher: Prentice Hall, an imprint of Pearson; Prentice Hall/Pearson
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 154
ISBN-13: 9780273746584
Subjects: Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: What is PR?; title: Where to start; title: Understanding the media; title: Pitching; title: Your online presence; title: Social networking; title: Creating a campaign; title: Crisis management; title: The next steps; title: Conclusion.