Current Issues In Political Marketing
Contributors: Walter W. Wymer (Editor); Jennifer Lees-Marshment (Editor)
Publisher: Haworth Press
Published: May 13, 2006
Language: eng
Format: Paperback
Number of pages: 318
ISBN-13: 9780789024381
Subjects: Non-profitmaking organizations; Political campaigning & advertising; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Political campaigns; Political aspects; Marketing - General; Political Process - General; Economics - General; Campaign management
First sentence: Political marketing is an area of growing interest and importance.