The laws of subtraction
Subtitle: 6 simple rules for winning in the age of excess everything
By: Matthew May
Edition: 1
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 240
ISBN-13: 9780071795616
Subjects: Creative ability in business; Simplicity; BUSINESS & ECONOMICS / Decision-Making & Problem Solving; Success in business
Description: "6 simple principles for winning in an age of excess everythingMarket leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. The Laws of Subtraction shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.Matthew E. May is the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles"--