Managing major accounts
Subtitle: shaping and exploring your firm's intangible assets
By: Chris Steward.
Series: McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals
Publisher: McGraw-Hill Book Company
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 277
Subjects: Selling -- Key accounts.; Marketing -- Key accounts.; Sales management.
Notes: Includes index.