Marketing Management
Subtitle: Knowledge & Skills
Edition: 6th edition
Publisher: Irwin/McGraw-Hill
Published: June 30, 2000
Language: eng
Format: Hardcover
Number of pages: 896
ISBN-13: 9780072315578
Subjects: Sales & marketing management; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing; Marketing - General; Case studies; Management
First sentence: Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups.