Winning with the power of persuasion
Subtitle: Mancuso's secrets for small business success
By: Joseph Mancuso.
Publisher: Enterprise-Dearborn
Published: 1993
Place of publication: [Chicago, Ill.]
Language: eng
Number of pages: 209
Subjects: Entrepreneurship -- United States.; New business enterprises -- United States.; Small business -- United States.
Notes: Includes index.
Table of contents: title: Entrepreneurial persuaders; title: Overcoming fear, anxiety and rejection; title: Creating leverage; title: Negotiating techniques; title: Motivating to make things happen; title: Entrepreneurial persuaders versus con artists; title: The seven-step selling process; title: Finding a market niche; title: Mancuso's twelve commandments; title: Partners and peers; title: Closing techniques; title: Entrepreneurial winners.