Farce to Force
Subtitle: Building Profitable E-Commerce Strategies
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: January 9, 2006
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780538726771
Subjects: Advertising; Business & Management; Internet; Strategic planning; E-Commerce - General; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business & Economics / Marketing / General; Electronic commerce; Management
First sentence: Since the introduction of the first commercial sites in 1994, e-commerce has spread across the globe as a marketing, sales, and communication phenomenon, even totally changing the face of some business sectors.