Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 10 edition
Publisher: McGraw-Hill/Irwin
Published: April 25, 2005
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780072964721
Subjects: Advertising; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.