Lean branding
Subtitle: creating dynamic brands to generate conversion
By: Laura Busche
Edition: First edition.
Series: Lean series; Lean series
Publisher: O'Reilly
Published: 2015
Place of publication: Beijing; Cambridge
Language: eng
Number of pages: 278
ISBN-13: 9781449373023
Subjects: Brand name products; New products; Success in business
Other titles: Creating dynamic brands to generate conversion
Notes: Includes bibliographical references and index.