Uncover Your Difference
Subtitle: Discover Your Unfair Advantage, Captivate the Right People and Cut Through the Noise
Publisher: Independently Published
Published: 2021
Language: eng
ISBN-13: 9798452825340
Description: Uncover Your Difference will introduce you to a series of steps designed to differentiate you from the competition and make you the logical choice for a niche group of people.

Here’s what’s packed into this how-to Messages build influence. Discover what exactly this elusive term “message” is and how to create your own.Leverage the Brand Anchor Framework so that you’re a beacon for a microsegment of your audience.How to identify your spot or parking space as a content creator How to speak with a unique voice so you’re never mistaken for the competition.Identify words and phrases that can rally your audience around your brand and products through a system of toolsTell stories that grab attention, inspire action, and create a connection even if you think you DON'T have a storytelling bone in your body.AND MORE.Imagine standing out as the obvious choice to a small portion of your market—a small portion of the market whose needs the big players aren’t serving.