Organisational buying behaviour
Subtitle: the key to more effective selling to industrial markets
By: Roy W. Hill and Terry J. Hillier.
Contributors: Hillier, Terry J., joint author.
Series: Macmillan studies in marketing management
Publisher: Macmillan
Published: 1977
Place of publication: London
Language: eng
Number of pages: 212
Subjects: Purchasing.; Marketing.
Notes: Bibliography: p. [186]-208.
Includes index.