Manufacturer and retailer relationships
Subtitle: replacing power with strategic marketing partnerships
By: Lawrence H. Wortzel, Meera P. Venkatraman
Contributors: Venkatraman, Meera Pandit
Series: Report / Marketing Science Institute -- no. 91-129; Report (Marketing Science Institute) -- no. 91-129.
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Copyright date: 1991
Subjects: Industrial marketing; Retail trade; Marketing; Management
Notes: "Working paper."

"November 1991."

Includes bibliographical references (p. 35-36).