Marketing
Subtitle: the core
By: Roger A. Kerin, Steven W. Hartley, William Rudelius.
Contributors: Hartley, Steven William.; Rudelius, William.
Edition: 2nd ed.
Publisher: McGraw-Hill/Irwin
Published: 2007
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9780072999891
Subjects: Marketing.
Notes: Includes index.