Mail and internet surveys
Subtitle: the tailored design method
By: Don A. Dillman.
Edition: 2nd ed., 2007 update with new internet, visual, and mixed-mode guide.
Publisher: Wiley
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 523
Subjects: Social surveys; Questionnaires
Description: For students, researchers and professionals in all fields who need to effectively plan and conduct surveys, this classic text has been updated to include guidelines on electronic survey methods.
Notes: Includes bibliographical references (p. 435-446) and index.
Table of contents: title: I. Elements of the tailored design method; title: 1. Introduction to tailored design; title: 2. Writing questions; title: 3. Constructing the questionnaire; title: 4. Survey implementation; title: 5. Reduction of coverage and sampling errors; title: II. Tailoring to the survey situation; title: 6. Mixed-mode surveys; title: 7. Alternative questionnaire delivery: in person, to groups, and through publications; title: 8. When timing is critical: diary, customer satisfaction, and election forecast surveys; title: 9. Household and individual person surveys by government; title: 10. Surveys of businesses and other organizations; title: 11. Internet and interactive voice response surveys; title: 12. Optical scanning and imaging, and the future of self-administered surveys.