Business strategic orientation, information systems strategic orientation, and strategic alignment
By: Yolande E. Chan ... [et al.]
Contributors: Chan, Yolande E; Marketing Science Institute
Series: Report -- no. 96-119; Report (Marketing Science Institute) -- no. 96-119
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 69
Subjects: Management information systems; Information resources management; Strategic planning
Notes: "Working paper."

"December 1996."

Includes bibliographical references (p. 65-69)