Buru oshan senryaku
Subtitle: Kyoso no nai sekai o sozosuru
Contributors: Mauborgne, Renée; Aruga, Yuko
Publisher: Randamu Hausu Kodansha.
Published: 2005
Language: jpn
Number of pages: 294
ISBN-13: 9784270000700
Subjects: Maketingu risachi; Keieikeikaku; Shijōchōsa
Other titles: Blue ocean strategy.