Organizational innovation for effective new product development
Subtitle: the Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995
By: prepared by Rajesh Chandy, Anne Stringfellow.
Contributors: Chandy, Rajesh.; Stringfellow, Anne.; Marketing Science Institute.
Series: Conference summary; Report -- no.95-120
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng