Positioning the brand
Subtitle: an inside-out approach
By: Rik Riezebos and Jaap van der Grinten
Contributors: Grinten, Jaap van der
Publisher: Routledge
Published: 2011
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 208
ISBN-13: 9780415665186; 9780415665193; 9780203802489
Subjects: Product management; Brand name products; Branding (Marketing)
Notes: Includes bibliographical references and index.