The Pricing function
Subtitle: a pragmatic approach
By: edited by Ivan R. Vernon, Charles W. Lamb, Jr.
Contributors: Vernon, Ivan R.; Lamb, Charles W.
Publisher: Lexington Books
Published: 1976
Place of publication: Lexington, Mass
Language: eng
Number of pages: 298
Subjects: Pricing.
Table of contents: title: The nature of pricing decisions: Burck, G. The myths and realities of corporate pricing. Nimer, D. A. There's more to pricing than most companies think. Pricing strategy in an inflationary economic. Kniffin, F. W. Stagflation pricing.; title: Approaches to setting prices: Hawkings, E. R. Methods of estimating demand. Oxenfeldt, A. R. A decision-making structure for pricing decisions. Lere, J. C. Management's pricing decision. Woolsey, S. M. The direct-cost approach to setting optimum sales prices. Arnstein, W. E. Relating pricing to costs. Brooks, D. G. Cost-oriented pricing. Dean J. Pricing pioneering products. Darden, B. R. An operational approach to product pricing. Kallimanis, W. S. Product contribution analysis for multi-product pricing. Monroe, K. B. Buyers' subjective perceptions of price.; title: Bid pricing: Paranka, S. Competitive bidding strategy. Edelman, F. Art and science of competitive bidding.; title: Making price adjustments: Tatham, R. L. and Allen, B. Industrial pricing systems and the changing roles of buyers and sellers. Moyer, R. and Boewadt, R. J. The pricing of industrial goods. Burkart, A. J. Some managerial influences on a firm's pricing policy. Brown, F. E. and Oxenfeldt, A. R. Should pricing depend on costs? Griffin, C. E. When is price reduction profitable? Green, P. E. Bayesian decision theory in pricing strategy.