The clock that had no hands
Subtitle: and nineteen other essays about advertising
By: by Herbert Kaufman.
Publisher: George H. Doran Company
Published: 1912
Place of publication: New York
Language: eng
Number of pages: 116
Subjects: Advertising
Table of contents: title: The clock that had no hands.; title: The cannon that modernized Japan.; title: The tailor who paid too much.; title: The man who retreats before his defeat.; title: The dollar that can't be spent.; title: The pass of Thermopylae.; title: The perambulating showcase.; title: How Alexander untied the knot.; title: If it fits you, wear this cap.; title: You must irrigate your neighborhood.; title: Cato's follow-up system.; title: How to write retail advertising copy.; title: The difference between amusing and convincing.; title: Some dont's when you do advertise.; title: The doctor whose patients hang on.; title: The horse that drew the load.; title: The cellar hole and the sewer hole.; title: The neighborhood of your advertising.; title: The mistake of the big steak.; title: The omelette soufflé.