Licensing Art 101
Subtitle: Publishing and licensing your artwork for profit
By: Edited by Constance Smith
Edition: Third Edition, updated
Series: 101 series
Publisher: ArtNetwork
Published: 2010
Place of publication: Nevada City, CA
Format: Paperback
Number of pages: 192
ISBN-13: 9780940899841
Copyright date: 2010
Description: A comprehensive handbook that will guide artists step-by-step through the ins-and-outs of the licensing and publishing industry. It contains a wealth of ideas and practical examples of how one can increase income through licensing reproduction rights to manufacturers and publishers of greeting cards, posters,calendars and more. Being successful in this industry takes special knowledge. With this book you'll receive assistance from an expert, educate yourself and gain a competitive edge.
Notes: Third Edition
Table of contents: title: Chapter 1    The Licensing Industry; title: What is licensing? 	14; title: How the market operates 	15; title: Terminology 	18; title: Royalties 	20; title: Property sectors 	21; title: Art and design sector	22; title: Art and design licenses 	23; title: Chapter 2    Marketplaces; title: Product categories 	30; title: Greeting cards 	31; title: Prints 	34; title: Print-on-demand 	39; title: Calendars 	41; title: Collector plates 	42; title: Miscellaneous markets 	43; title: Book covers 	46; title: Children’s books 	47; title: Animation 	48; title: Stamps 	50; title: Stock photography and illustration 	53; title: Music CDs 	55; title: Surface design 	56; title: Chapter 3    Legal Aspects; title: Copyright	60; title: Form VA 	62; title: Questions about copyright	68; title: Plagiarism and infringement 	69; title: Issuing a license/invoice 	70; title: Licensing agreement 	72; title: Delivery note	75; title: The art of the deal 	76; title: Guarantees and advances 	80; title: Royalty statement	84; title: Bad debts 	85; title: Trademarks 	86; title: Chapter 4    Business Practices; title: Identifying your artwork and digital files	90; title: Copyright control cards	91; title: Keeping clear records 	92; title: Photographing artwork 	94; title: Chapter 5    Presentations; title: Market research 	98; title: Presentation know-how 	100; title: Submitting art via e-mail	104; title: Telephone practices 	106; title: Trade shows	108; title: Chapter 6    Licensing Agents; title: What is a licensing agent?	114; title: The interview	116; title: Fee structures	117; title: What to do when accepted 	118; title: Overseas markets 	123; title: Chapter 7    Self-Publishing Prints; title: Advantages and disadvantages	126; title: Limited editions	128; title: Giclées 	130; title: Exhibiting at trade shows 	135; title: Promotion 	136; title: Marketing prints via web sites	138; title: Chapter 8    Self-Publishing Cards; title: Greeting card market 	142; title: Costs	144; title: Card reps 	146; title: Handmade cards 	149; title: Chapter 9    Self-Publishing Calendars; title: Planning 	154; title: Design	155; title: Printing	156; title: Marketing and distribution 	158; title: Chapter 10    Contacts; title: Art licensing agents 	162; title: Artist’s reps 	164; title: Fine-art publishers 	165; title: Greeting card publishers	167; title: Calendar publishers 	170; title: Stationery and gift companies 	171; title: Book publishers 	172; title: Children’s illustration agents	174; title: Character, artist brands, corporate brands; title: and entertainment licensing agents 	176; title: Resources 	177