Euro-Bankmarketing
Subtitle: Strategien im Privatkundengeschäft
By: Henning Klöppelt.
Publisher: Gabler
Published: 1994
Place of publication: Wiesbaden
Language: ger
Number of pages: 357
Subjects: Bank marketing -- European Union countries.; Banks and banking -- European Union countries.
Notes: Includes bibliographical references (p. 331-357).
Originally presented as the author's thesis (doctoral)--Universität zu Köln.