Apple Confidential 2.0
Subtitle: The Definitive History of the World's Most Colorful Company
Edition: 2 edition
Publisher: No Starch Press
Published: January 2004
Language: eng
Format: Paperback
Number of pages: 323
ISBN-13: 9781593270100
Subjects: Information technology industries; Personal computers; United States; Computers; Apple And Macintosh (Microcomputers); History Of Specific Companies; Business / Economics / Finance; Business/Economics; History; Corporate & Business History - General; Business & Economics / Corporate History; Computers / Personal Computers & Microcomputers / Macintosh; apple computer, steve wozniak, pixar; Business & Economics; Infrastructure; Apple Computer, Inc; Hardware - Personal Computers - Macintosh; Apple Computer, Inc; Computer industry
First sentence: Thanks to a never-ending campaign by Apple's powerful public relations machine to protect the myths surrounding the company's origin, almost everyone believes that Apple was started in a garage by "the two Steves," Stephen Gary Wozniak, 25, and Steven Paul Jobs 21.
Description: Chronicles the best and the worst of Apple Computer's remarkable story.