Internet Marketing, 2/e, with e-Commerce PowerWeb
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: April 25, 2003
Language: eng
Format: Hardcover
Number of pages: 768
ISBN-13: 9780072865264
Subjects: Sales & marketing; Computer Books: General; Business & Economics; Business / Economics / Finance; Coursepacks; Business/Economics; E-Commerce - Internet Marketing; Marketing - General; Business & Economics / E-Commerce / Internet Marketing
First sentence: At its core, the mission of marketing is to attract and retain customers.