Television is the new television
Subtitle: the unexpected triumph of old media in the digital age
By: Michael Wolff
Publisher: Portfolio/Penguin
Published: 2015
Language: eng
Number of pages: 212
ISBN-13: 9781591848134
Subjects: Television broadcasting; Digital media; Forecasting; Mass media
Description: "The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers."--
Notes: Includes index.
Table of contents: title: Prologue; title: Part 1 The Revolution Is Foretold; title: 1 Blinded by the New; title: 2 The Logical Outcome; title: 3 Why Digital Is So Sure About the Future ... the Millennials!; title: Part 2 Inventing New Media; title: 4 How News Came to Wag the Dog; title: 5 To Be, or Not to Be, Cool; title: Part 3 The New Audience; title: And What It's Worth; title: 6 Traffic Patterns; title: 7 The Self-Promoters; title: 8 Tech Men as Ad Men; title: 9 Explaining Programmatic Advertising; title: 10 The Advertising Curve; title: Part 4 Counterrevolution; title: 11 Th Netflix unRevolution; title: 12 Screen Time; title: 13 More Boxes; title: 14 Consolidating Consolivision; title: 15 Television Wants to Be Paid for; title: 16 Finding the New Economics; title: 17 No Neutrals in Net Neutrality; title: 18 When YouTube Challenged TV; title: and Lost; title: 19 YouTube Becomes Not YouTube; title: 20 Facebook Television; title: Part 5 The New Television; title: Or The New Old Television; title: 21 Premium Plus Plus Plus; title: 22 Repacking the Unbundle; title: Part 6 Content Is Kind; title: Well, It Is On Television; title: 23 Sine Qua Non; title: 24 Television and the Way We Live Now; title: 25 The Digital Postscript; title: Acknowledgments; title: Index.