The no B.S. guide to direct marketing
By: by Dan S. Kennedy ; with special guest chapters from Craig Proctor, Ben Glass
Contributors: Proctor, Craig, author; Glass, Ben, author
Edition: Third edition.
Series: No B.S; No B.S. series
Published: 2018
Language: eng
Number of pages: 244
ISBN-13: 9781599186252
Subjects: Direct marketing
Other titles: Ultimate no holds barred kick butt take no prisoners direct marketing for non-direct marketing businesses
Description: "Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales."--
Notes: Includes bibliographical references and index.