New products management
By: C. Merle Crawford, C. Anthony Di Benedetto.
Contributors: Di Benedetto, C. Anthony.
Edition: 6th ed.
Series: Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 534
Subjects: New products -- Management
Notes: Includes bibliographical references and index.