Fundamentals of marketing
By: William J. Stanton, Montrose S. Sommers, James G. Barnes.. --
Contributors: Sommers, Montrose S.; Barnes, James G.
Edition: 3rd Canadian ed. --. --
Publisher: McGraw-Hill Ryerson, c1982.
Published: 1982
Place of publication: Toronto
Language: eng
Number of pages: 736
Subjects: Marketing
Notes: Includes bibliographical references.