Linking marketing and technology strategies
Subtitle: December 3-5, 1989
By: edited by Ronald McTavish.
Contributors: McTavish, Ronald.; American Marketing Association.
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 41
Subjects: Marketing -- United States -- Congresses.; Technological innovations -- United States -- Congresses.; Strategic planning -- United States -- Congresses.; Marketing -- Canada -- Congresses.; Technological innovations -- Canada -- Congresses.; Strategic planning -- Canada -- Congresses.
Notes: Includes bibliographical references.
Papers presented at the AMA marketing education workshop held at Concordia University, Montreal, Canada.