International marketing strategy
Subtitle: analysis, development and implementation
By: Isobel Doole and Robin Lowe
Contributors: Lowe, Robin, 1945-
Edition: 4th ed
Publisher: Thomson
Published: 2004
Place of publication: Australia; [New York]
Language: eng
Number of pages: 445
Subjects: Export marketing -- Management; Export marketing -- Management -- Case studies
Genres: Case studies
Notes: First ed. written by Chris Phillips, Isobel Doole, and Robin Lowe

Includes bibliographical references and index