The effect of marketplace factors on private label penetration in grocery products
By: Raj Sethuraman
Series: Report -- no. 92-128; Report (Marketing Science Institute) -- no. 92-128
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Grocery trade -- United States; Brand choice; Groceries -- Marketing
Notes: "Working paper."

"October 1992."

Includes bibliographical references (p. 27-29)