Basic marketing: concepts, decisions, and strategies
By: [by] Edward W. Cundiff [and] Richard R. Still.
Contributors: Still, Richard Ralph, 1921- joint author.
Edition: 2d ed.
Publisher: Prentice-Hall
Published: 1971
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 627
Subjects: Marketing; Marketing -- Decision making
Notes: Includes bibliographical references.
First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.