The effects of sequential introduction of brand extensions
Subtitle: technical working paper
By: Kevin Lane Keller, David A. Aaker
Contributors: Aaker, David A; Marketing Science Institute
Series: Report -- no. 91-118; Report (Marketing Science Institute) -- no. 91-118
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Brand name products -- United States
Notes: "June 1991."

"Technical working paper."

Includes bibliographical references (p. 33-35)