Marketing und Manipulation
By: Arnold Groh
Series: Berichte aus der Psychologie
Publisher: Shaker Verlag
Published: 2008
Place of publication: Aachen
Language: ger
Number of pages: 139
ISBN-13: 9783832270186
Subjects: Advertising; Psychological aspects; Manipulative behavior; Consumer behavior; Marketing; Management; Advertising media planning
Other titles: Marketing & Manipulation
Notes: CD contains audio clips which accompany passages in chapters 3.5.2-3.5.4.

Includes bibliographical references (p. 129-139).