Designing brand identity
Subtitle: an essential guide for the whole branding team
By: Alina Wheeler.
Edition: 3rd ed.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470401422
Subjects: Brand name products; Branding (Marketing); Trademarks -- Design; Advertising -- Brand name products
Notes: Includes bibliographical references and index.