The co-op survival guide
Subtitle: analysis of seven key co-op industries
By: by Beth A. Hertlein ; foreword and contributions by Christine R. Wagner.
Contributors: Wagner, Christine R.
Edition: 1st ed.
Publisher: Co-opnet
Published: 1985
Place of publication: [Sacramento, CA] (725 30th St., Sacramento 95816)
Language: eng
Subjects: Marketing channels -- United States -- Case studies.; Cooperative advertising -- United States -- Case studies.
Notes: Includes bibliographies.