Ambush marketing
Subtitle: a practical guide to protecting the brand of a sporting event
By: by Phillip Johnson
Series: EIPR practice series -- bk.1, 2007
Publisher: Sweet & Maxwell
Published: 2008
Place of publication: London
Language: eng
Number of pages: 243
ISBN-13: 9781847033949
Subjects: Marketing; Management; Sports sponsorship; Corporate sponsorship
Notes: Includes bibliographical references and index.