Good Thinking
Subtitle: A Guide to Qualitative Research
Publisher: NTC Publications
Published: August 1, 1999
Format: Paperback
Number of pages: 336
ISBN-13: 9781841160306
Subjects: Market research; Business & Management
First sentence: Writing a history of qualitative research theory, methods and practice for those interested in qualitative marketing research turned out to be far more difficult than I imagined it would be for three reasons.