Consumer rule following and rule switching behavior
Subtitle: theory and implications
By: Donald R. Lehmann
Contributors: Columbia University. Graduate School of Business
Series: Research paper -- no. 177 [i.e. 24A]; Research paper -- no. 177 [i.e. 24A].
Publisher: Graduate School of Business, Columbia University
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 35
Subjects: Consumers; Consumption (Economics); Choice (Psychology)
Notes: In ink on t.p. : 24 A.

Bibliography: p. 32-35.