Hearing the voice of the market
Subtitle: competitive advantage through creative use of market information
By: Vincent P. Barabba and Gerald Zaltman.
Contributors: Zaltman, Gerald.
Publisher: Harvard Business School Press
Published: 1991
Place of publication: Boston, Mass
Language: eng
Number of pages: 294
Subjects: Decision making; Industrial management; Marketing research; Competition
Notes: Includes bibliographical references and index.