Sales force management
Subtitle: planning, implementation, and control
By: Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
Contributors: Ford, Neil M.; Walker, Orville C.
Edition: 3rd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1990
Place of publication: Homewood, IL
Language: eng
Number of pages: 845
Subjects: Sales management.
Notes: Includes bibliographical references and index.