Check list for the introduction of new consumer products ...
Contributors: American Marketing Association.
Series: Its Economic series; no. 41
Publisher: Dept. of commerce, Bureau of foreign and domestic commerce
Published: 1945
Place of publication: [Washington]
Language: eng; ger
Number of pages: 26
Subjects: Market surveys.
Notes: A revision of the 1944 edition by a committee of the Chicago chapter of the American marketing association. cf. Forword.