Marketing to rural consumers
Subtitle: understanding and tapping the rural market potential
By: edited by Sanal Kumar Velayudhan, Guda Sridhar.
Contributors: Velayudhan, Sanal Kumar, 1955-; Sridhar, Guda.; Indian Institute of Management, Khozhikode.
Edition: 1st ed.
Publisher: Excel Books
Published: 2009
Place of publication: New Delhi
Language: eng
Number of pages: 365
ISBN-13: 9788174467201
Subjects: Farm produce -- India -- Marketing -- Congresses; Farmers as consumers -- India -- Congresses; Rural development -- India -- Congresses
Genres: Congresses
Description: Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
Notes: Includes statistical tables.

Includes bibliographical references.