Business policy: teaching and research
By: edited by Bernard Taylor and Keith MacMillan.
Contributors: MacMillan, Keith, joint comp.
Publisher: Wiley
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 429
Subjects: Business education -- Addresses, essays, lectures.; Small business research -- Addresses, essays, lectures.; Management -- Study and teaching -- Addresses, essays, lectures.; Mid-career.
Notes: "A Halsted Press book."
Table of contents: title: Business policy as a field of study: Drucker, P. F. Entrepreneurship in business enterprise. Gilmore, F. F. The changing nature of policy formation. Salter, M. S. Stages of corporate development.; title: Teaching business policy: Hochmuth, M. S. Thinking and teaching business policy; title: eight years later. Stevenson, H. H. Teaching business policy by the case method. Rutenberg, D. P. Analytical approaches toward teaching business strategy. Grayson, C. J. The business game as a policy experience. McKenney, J. L. An evaluation of a decision simulation as a learning environment. Scott, B. R. [and] Thain, D. H. Internationalisation of the business policy curriculum. Morris, J. F. Dealing with problems of corporate strategy in mid-career courses. Revans, R. The inter-university programme for advanced management. Adams, J. W. L. The Henley approach to the study of corporate policy.; title: Research in business policy: Guth, W. D. Doctoral programmes, case writing and research in business policy. Grant, J. H. A research proposal: organisational implications of systems-oriented strategies for selected capital equipment manufacturers. Berg, N. Corporate role in diversified companies: a working paper.; title: Bibliography (p. 394-429)