Cutting edge advertising
Subtitle: how to create the world's best print for brands in the 21st century
By: Jim Aitchison.
Edition: 2nd ed.
Publisher: Pearson Prentice Hall
Published: 2004
Place of publication: Singapore; New York
Language: eng
Number of pages: 402
Subjects: Advertising -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Other titles: How to create the world's best print for brands in the 21st century
Description: "Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.
Notes: Includes bibliographical references (p. 394) and index.