Advertising
Subtitle: its role in modern marketing
By: S. Watson Dunn, Arnold M. Barban.
Contributors: Barban, Arnold M., joint author.
Edition: 4th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1978
Place of publication: [Hinsdale, Ill.]
Language: eng
Number of pages: 741
Subjects: Advertising.
Notes: Includes bibliographies and index.