Beyond branding
By: edited by Nicholas Ind
Contributors: Ind, Nicholas
Publisher: Kogan Page
Published: 2003
Place of publication: London, UK; Sterling, VA
Language: eng
Number of pages: 236
Subjects: Brand name products; Brand choice; Product management
Notes: Includes bibliographical references and index
Table of contents: title: A brand of enlightenment / Nicholas Ind; title: Whose brand is it anyway? / Denzil Meyers; title: Beyond brand narcissism / Alan Mitchell; title: Branding for good? / Simon Anholt and Sicco Van Gelder; title: Brand sustainability: it's about life or death / Tim Kitchin; title: Brand, dynamic valuation and transparent governance of living systems / Chris Macrae; title: Authenticity / John Moore; title: What's brand got to do with it? / John Caswell; title: Anthropology and the brand / Ian Ryder; title: Transparency, or not: brand inside: brand outside; title: The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter; title: Leadership branding / Thomas Gad; title: The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan; title: Postscript / Malcolm Allan