CMO thought leaders
Subtitle: the rise of the strategic marketer
By: edited by Geoffrey Precourt ; introduction by Gregor Harter, Edward Landry and Andrew Tipping
Series: A strategy + business reader; Strategy + business reader
Publisher: Booz Allen Hamilton
Published: 2007
Place of publication: [McLean, Va.]
Language: eng
Number of pages: 296
Subjects: Marketing; Management; Marketing executives; Advertising; Strategic planning