Business strategy and policy
By: Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell.
Contributors: Arnold, Danny R., 1948-; Bizzell, Bobby G.
Edition: 2nd ed.
Publisher: Houghton Mifflin
Published: 1988
Place of publication: Boston
Language: eng
Number of pages: 1006
Subjects: Strategic planning.; Strategic planning -- Case studies.
Notes: Includes bibliographical references and index.