Paul Rand
Subtitle: A Designer's Art
Publisher: Yale Univ Pr
Published: September 1988
Language: eng
Format: Paperback
Number of pages: 253
ISBN-13: 9780300042139
Subjects: Decorative arts & crafts; General; Architecture; Commercial Art; Design; Art
First sentence: Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.