The 50 Plus Market
Subtitle: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies
Publisher: Kogan Page
Published: February 1, 2006
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780749442583
Subjects: Business strategy; Sales & marketing management; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Older consumers; Marketing - Research; Consumer Behavior - General; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Business & Economics/Consumer Behavior - General; Management - General; Attitudes; Middle-aged consumers
First sentence: How do leading marketing practitioners react to the 'ageing' of consumers?