A review of theoretical perspectives applied to sales promotion and a new perspective based on mental accounting theory
By: Priya Jha-Dang.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2004-03-04; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2004-03-04.
Publisher: Indian Institute of Management
Published: 2004
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 44
Subjects: Sales promotion.
Notes: Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.
Includes bibliographical references (p. 28-34).