Marketing strategies vis-à-vis income disparities
Subtitle: Gini coefficient for managers
By: by K.S. Ramachandran ; research & editorial assistance by Y. Vijayasri ; data compilation, Vikash Anand
Contributors: Vijayasri, Y.; Anand, Vikash; JK Business School
Series: JKBS reaserch series -- no. 8/December 2009
Publisher: J.K. Business School
Published: 2009
Place of publication: Gurgaon
Language: eng
Number of pages: 63
Description: With reference to India.
Notes: "Under the aegis of the research programme of J.K. Business School."

Includes bibliographical references.