The shift
Subtitle: the transformation of today's marketers into tomorrow's growth drivers
By: Scott M. Davis ; foreword by Philip Kotler.
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
Number of pages: 236
ISBN-13: 9780470388389
Subjects: Marketing; Technological innovations; Management
Notes: Includes bibliographical references and index.