Designing Health Messages
Subtitle: Approaches from Communication Theory and Public Health Practice
Contributors: Edward W. Maibach (Editor); Roxanne L. Parrott (Editor)
Publisher: Sage Publications, Inc
Published: February 15, 1995
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780803953970
Subjects: Communication Studies; Health systems & services; Public health & preventive medicine; Medical / Nursing; Health Education; Sociology; Public Health; Communication; Health Care Delivery; Language Arts & Disciplines / Communication; Health promotion; Mass media in health education
First sentence: The opening and in many ways the main section of this book addresses theory-driven approaches to health message design.