Fascinate
Subtitle: your 7 triggers to persuasion and captivation
By: Sally Hogshead
Edition: 1st ed.
Publisher: HarperBusiness
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 266
ISBN-13: 9780061714702
Subjects: Marketing; Advertising; Psychological aspects
Description: "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
Notes: Includes bibliographical references index.
Table of contents: title: Part I: Fascinate or fail ; Will you fascinate? Or will you fail?; title: Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust; title: Part III: The fascination plan of attack ; How to make your own message more fascinating.