Green marketing, international trade and the environment
Subtitle: the debate and options for the developing world
By: Stephen B. Kendie
Series: New series discussion papers -- no. 3; New series discussion paper (University of Cape Coast. Centre for Development Studies) -- no. 3.
Publisher: Centre for Development Studies, University of Cape Coast
Published: 2003
Place of publication: Cape Coast, Ghana
Language: eng
Number of pages: 19
Subjects: Green marketing; International trade; Environmental conditions
Description: Increasing consumer concerns about the environment effects of various products, especially in industrialized countries, have led to some form of response from manufacturers when advertising their products. Many products are now labeled as environmentally friendly, ozone friendly or CFC free. This paper examines the veracity of these claims with respect to the product's total environmental performance. The tendency towards paying attention to very little environmental issues in the total product is noted and the objective behind such claims - the bottom-line - drives many of these claims. This paper situates the 'green product' in the global context as many developing countries severly degrade their environments in order to satisfy the export market. Also, free trade requirements increasingly circumscribe or reduce the ability of countries to achieve meaningful environmental protection especially if the domestic rules are shown to discriminate against the import.
Notes: "March 2003."

Includes bibliographical references (p. 17-19).
Table of contents: title: Abstract; title: Introduction; title: What is green marketing; title: The birth of green marketing; title: A conceptual framework for marketing the environment; title: Reducing greenwash; title: Green marketing in the international context; title: Trans-National Companies (TNCs) and the total green product; title: The Double Zero Plan; title: Harmonising global green regulations; title: Conclusion; title: Reference.