Markenpolitik des Bankbetriebs
Subtitle: Grundlagen und empirische Studien
By: Markus Weber.
Series: Oikos ;; Bd. 32; Oikos (Wiesbaden, Germany) ;; Bd. 32.
Publisher: Gabler
Published: 1992
Place of publication: Wiesbaden
Language: ger
Number of pages: 277
Subjects: Financial services industry -- Germany -- Marketing.
Notes: Includes bibliographical references (p. 245-274) and index.
Originally presented as the author's thesis (doctoral)--Universität Mannheim.