Marketing (The Blackwell Encyclopedia of Management)
Contributors: Emma Banister (Contributor); Liz Barnes (Contributor); Margaret Bruce (Contributor); Michael Greatorex (Contributor); Steve Greenland (Contributor); Charles-Henry Cuin (Contributor); Gary Davies (Contributor); Jim Freeman (Contributor); Phil Harris (Contributor); Mark Healey (Contributor); Dale Littler (Editor)
Edition: 2 edition
Publisher: Blackwell Publishing Limited
Published: June 1, 2006
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9781405102544
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; MARKETING_DICTIONARIES; General; Dictionaries