A fine line
Subtitle: how design strategies are shaping the future of business
By: Hartmut Esslinger.
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
Number of pages: 183
ISBN-13: 9780470451021
Subjects: Industrial design; New products
Notes: Includes bibliographical references and index.
Table of contents: title: Design-driven strategy: staking a claim in the creative economy; title: True lies: the role of leadership in innovation; title: Designing to win: the creative business strategy; title: Minds beat money: the innovation process, step by step; title: A business design revolution: the Greening of planet, Inc; title: Design-driven strategies for better business; title: and a better world; title: The factories.