Marketing
By: Roger A. Kerin, Steven W. Hartley, William Rudelius
Contributors: Hartley, Steven William; Rudelius, William
Edition: 11th ed.
Publisher: McGraw-Hill/Irwin; McGraw-Hill Education
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 800
ISBN-13: 9780078028892
Subjects: Marketing
Notes: Includes index.