Malaysian case studies in marketing management
By: by Chong Sin-Jee and A. B. Sim.
Contributors: Sim, A. B., joint author.
Publisher: Division of Business Administration, University of Malaya
Published: 1970
Place of publication: [Kuala Lumpur]
Language: eng
Number of pages: 100
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Cover title.