Creative library marketing and publicity
Subtitle: best practices
By: edited by Robert J. Lackie and M. Sandra Wood
Series: Best practices; Best practices in library services
Publisher: Rowman & Littlefield
Published: 2015
Language: eng
Number of pages: 190
ISBN-13: 9781442254213
Subjects: Libraries; Marketing; Public relations; Case studies
Notes: Includes bibliographical references and index.
Table of contents: title: Building a foundation for marketing success / Jeannie Allen; title: Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger; title: Plano Public Library System : building a social media presence / Brent Bloechle; title: Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie; title: Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley; title: Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley; title: People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt; title: Increasing library use : it's a long story / Erica Thorsen; title: If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert; title: Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson; title: Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan; title: "Flipping the switch" for school library advocacy / Sara Kelly Johns.