Living the Brand
Subtitle: How to Transform Every Member of Your Organization Into a Brand Champion
Edition: 2nd ed. edition
Publisher: Kogan Page
Published: February 1, 2004
Language: eng
Format: Hardcover
Number of pages: 219
ISBN-13: 9780749441296
Subjects: Sales & marketing management; Management; Business/Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Business names; Brand name products; Corporate image; Employee participation