Market-Based Management (4th Edition)
Edition: 4 edition
Publisher: Prentice Hall
Published: November 23, 2004
Language: eng
Format: Paperback
Number of pages: 528
ISBN-13: 9780131469563
Subjects: Sales & marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Management; Marketing