Marketing management
By: Rajan Saxena
Edition: 3rd ed.
Publisher: Tata McGraw-Hill
Published: 2006
Place of publication: New Delhi
Language: eng
Number of pages: 819
ISBN-13: 9780070599536
Subjects: Marketing; Management
Notes: Includes bibliographical references (pages 775-804) and index.
Table of contents: title: Part I Indian markets: environment, structure, forces and measurement; title: Part 2 Assembling marketing mix for Indian markets; title: Part 3 Marketing strategy and organization for evolving Indian market.