A media selection calculus
By: John D.C. Little [and] Leonard M. Lodish.
Contributors: Lodish, Leonard M.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 304-68; Working paper (Sloan School of Management) -- 304-68.
Publisher: M.I.T.]
Published: 1968
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: Advertising media planning -- Mathematical models.