Effectiveness measurement tools and techniques
By: Films for the Humanities & Sciences ; Magnet Media ; director/producer, Megan Cunningham ;
Contributors: Magnet Media; Films for the Humanities (Firm)
Series: Internet marketing and advertising strategies; PED 683 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 13
Subjects: Electronic commerce; Evaluation; Internet marketing
Description: "Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which cyber-factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site."--Container
Notes: Videodisc release of the 2000 vidocassette production.

Editor, David Marcus ; music, Red Devil.

DVD.