Rethinking luxury
Subtitle: how to market exclusive products and services in an ever-changing environment
By: Martin C. Wittig, Fabian Sommerrock, Philip Beil, Markus Albers
Publisher: LID Publishing Ltd
Published: 2014
Place of publication: London, United Kingdom
Language: eng
Number of pages: 263
ISBN-13: 9781907794568
Subjects: Branding (Marketing); Brand name products; Luxuries
Notes: "Roland Berger Strategy Consultants."

Includes bibliographical references (pages 238-260).