Return on engagement
Subtitle: content, strategy, and design techniques for digital marketing
By: Tim Frick
Publisher: Focal Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9780240812830
Table of contents: title: The grand plan; title: On-site strategy; title: Off-site strategy; title: On-site techniques : content; title: Design; title: Content management systems; title: Development; title: The blog; title: Really simple syndication; title: E-mail marketing; title: Social media overview; title: Social media optimization; title: Web video production; title: Video sharing, distribution & metadata; title: Measurement; title: Bringing it all together : book of odds.