Why is your name upside down?
Subtitle: stories from a life in advertising
By: David Oakley
Publisher: Carmel Saybrook Publishing
Published: 2015
Place of publication: Charlotte, NC
Language: eng
Number of pages: 269
ISBN-13: 9780990986515
Subjects: Advertising executives; Biography; Advertising agencies; Anecdotes; Directeurs de la publicité; Biographies; Agences de publicité
Description: Don't do thing that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. From starting his own agency with the biggest presidential campaign blunder in history to smashing a car with a giant muffin, David's stories are a rollicking good read.
Table of contents: title: Foreword; title: Introduction; title: Part One: BooneOakley at the beginning; title: Bush v. Gore; title: The middle part; title: How we landed the big fish; title: Unfortunately ...; title: The curse of Celine Dion; title: There's always FOX; title: Ping-pong; title: Need a great ad? Just lie, a little ...; title: Crying on command; title: Part Two: How did I get here?; title: Camels under the tree; title: A nasty habit; title: Cold beer; title: The weather picture; title: The hustler; title: Grasshopper casserole; title: Out of order; title: T-shirt envy; title: Pathetic stick figures; title: Hershey rapper; title: Want to be a copywriter? Learn to spell; title: Part Three: To the big apple and back; title: Can I see your book?; title: Meeting the founders of Young & Rubicam; title: Your eyes never age; title: Are you serious?; title: Sneezing on Sydney; title: Gravel in the driveway; title: Taking credit; title: Why is your name upside down?; title: Tea ya later; title: What a difference a logo makes; title: Winning 100 grand; title: Knockout; title: Visa Las Vegas; title: Part Four: Constant craving; title: The best six-character tweet ever; title: Giving it away; title: If the colonel had our recipe, he'd be a general; title: Hit the biscuit; title: It's Bo time!; title: Afterword; title: Acknowledgments.