Promotion; persuasive communication in marketing
By: [by] Rollie Tillman and C. A. Kirkpatrick.
Contributors: Kirkpatrick, Charles Atkinson, joint author.
Publisher: R. D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Language: eng
Number of pages: 477
Subjects: Sales promotion.; Persuasion (Rhetoric)
Notes: Bibliography: p. 465-469.