Business marketing management
Subtitle: a strategic view of industrial and organizational markets
By: Michael D. Hutt, Thomas W. Speh
Contributors: Speh, Thomas W
Edition: 7th ed
Series: The Dryden Press series in marketing
Publisher: Harcourt College Publishers
Published: 2001
Place of publication: Fort Worth, TX
Language: eng
Number of pages: 716
Subjects: Industrial marketing -- Management -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and indexes