Handbook of new product development management
By: Christoph H. Loch and Stylianos Kavadias, [editors]
Contributors: Loch, C.; Kavadias, Stylianos
Publisher: Butterworth-Heinemann
Published: 2008
Place of publication: Amsterdam; Oxford
Language: eng
Number of pages: 542
ISBN-13: 9780750685528
Subjects: New products -- Management
Notes: Includes bibliographical references and index