An evaluation of alternative channels of distribution
Subtitle: an efficiency model
By: Mary A. Higby.
Series: MSU business studies
Publisher: Division of Research, Graduate School of Business Administration, Michigan State University
Published: 1977
Place of publication: East Lansing
Language: eng
Number of pages: 93
Subjects: Marketing channels.
Notes: Bibliography: p. 89-93.
Based on the author's thesis, Michigan State University.