Essays by distinguished marketing scholars of the Society for Marketing Advances
By: edited by Arch G. Woodside, Ellen M. Moore.
Contributors: Woodside, Arch G.; Moore, Ellen M.; Society for Marketing Advances.
Series: Advances in business marketing & purchasing -- v. 11.
Publisher: JAI
Published: 2002
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 220
Subjects: Marketing.
Notes: Includes bibliographical references.