The handbook of European advertising
Subtitle: media planning, marketing analysis, and country-by-country profiles
By: Roger Bennett.
Publisher: Kogan Page
Published: 1993
Place of publication: London
Language: eng
Number of pages: 411
Subjects: Advertising -- European Union countries -- Handbooks, manuals, etc; Advertising media planning -- European Union countries -- Handbooks, manuals, etc; Advertising -- Government policy -- European Union countries -- Handbooks, manuals, etc
Notes: Includes bibliographical references and index.