Designing Effective Web Surveys
By: Mick P. Couper
Publisher: Cambridge University Press
Published: 2008
Place of publication: Cambridge, UK; New York, USA
Language: eng
Format: Paperback
Number of pages: 407
ISBN-13: 9780521717946
Copyright date: 2008
Table of contents: label: Acknowledgements
title: ix; label: Preface
title: xiii; label: Acronyms and Abbreviations
title: xvii; label: 1 The Importance of Design for Web Surveys
title: 1; label: 2 The Basic Building Blocks
title: 41; label: 3 Going Beyond the Basics: Visual and Interactive Enhancements to Web Survey Instruments
title: 84; label: 4 General Layout and Design
title: 134; label: 5 Putting the Questions Together to Make an Instrument
title: 217; label: 6 Implementing the Design
title: 304; label: References
title: 363; label: Author Index
title: 389; label: Subject Index
title: 395