Marketing Workbook for Nonprofit Organizations Volume 2
Subtitle: Mobilize People for Marketing Success
Edition: Package edition
Publisher: Amherst H. Wilder Foundation
Published: August 1997
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780940069107
Subjects: Nonprofit organizations; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Nonprofit Organizations & Charities; Marketing
First sentence: Consider these findings from biennial Gallup Polls conducted for the nonprofit research and advocacy group Independent Sector: People are twice as likely to give when asked by someone they know well than when they are not.