The communications effect of selected retail price promotional advertising cues
Contributors: Toronto, Ont. University.
Publisher: s.n.]
Published: 1975
Place of publication: [Toronto, Ont
Language: eng
Number of pages: 358
Subjects: Advertising -- Ontario -- Toronto; Retail trade -- Toronto, Ont.; Sales promotion; Markdowns
Notes: Thesis--University of Toronto.

Vita.

Bibliography: leaves 340-358.