Mass communication in India
Subtitle: a sociological perspective
By: J.V. Vilanilam.
Publisher: Sage
Published: 2005
Place of publication: New Delhi; Thousand Oaks
Language: eng
Number of pages: 223
Subjects: Mass media -- India -- History; Mass media -- History
Description: "This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Stressing that the goal of communication is to bring people together on the basis of a just, peaceful and humane order, the author maintains that efforts must be made to spread communication so that it can serve as an instrument of social change, and become a vital tool in the hands of ordinary people. Providing a critical and analytical assessment of the performance of the media in India, this comprehensive book will be used as a text by students of journalism, mass communications and media studies."--Jacket.
Notes: Includes bibliographical references and index.