The Apple experience
Subtitle: the secrets of delivering insanely great customer service
By: by Carmine Gallo
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780071793209
Subjects: Customer services; Creative thinking; Consumer satisfaction
Table of contents: title: Introduction: enriching lives; title: Inspiring your internal customer; title: Dream bigger; title: Hire for smiles; title: Cultivate fearless employees; title: Build trust; title: Foster a feedback loop; title: Develop multitaskers; title: Empower your team; title: Serving your external customer; title: Follow Apple's 5 steps of service; title: Reset your customer's internal clock; title: Sell the benefit; title: Unleash your customer's inner genius; title: Create wow moments; title: Rehearse the script; title: Deliver a consistent experience; title: Setting the stage; title: Eliminate the clutter; title: Pay attention to design details; title: Design multisensory moments; title: Conclusion: the soul of Apple.