A basic bibliography on marketing research
By: compiled by Hugh G. Wales and Robert Ferber.
Contributors: Wales, Hugh G.; Ferber, Robert, 1922-
Edition: 2d ed.
Series: AMA bibliography series -- no. 2.  1963 revision
Publisher: American Marketing Association
Published: 1974
Place of publication: Chicago, IL
Language: eng
Number of pages: 182
Subjects: Marketing research -- Bibliography.
Genres: Bibliography.
Notes: Bibliogr.

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