Retailing in the new millennium
By: Jay Diamond, Sheri Litt.
Contributors: Litt, Sheri.
Publisher: Fairchild Publications
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 449
Subjects: Retail trade -- United States.; Electronic commerce -- United States.; Marketing -- United States.; Internet marketing -- United States.; Retail trade -- United States -- Forecasting.
Notes: Includes index.
Table of contents: title: Retailing from its early days to the present; title: Brick-and-mortar retailing; title: Off-site retailing : E-tailing, catalogs, and home shopping networks; title: Identification, analysis, and research of consumer groups; title: Organizational structures; title: Human resources management; title: Loss prevention; title: Logistical merchandise distribution; title: Location analysis and selection; title: Designing the facility; title: Buying at home and abroad; title: Private labeling and product development; title: The concepts and mathematics of merchandise pricing; title: Advertising and promotion; title: Visual merchandising; title: Servicing the customer.