Impact of store format on shopping involvement
By: Piyush Kumar Sinha, Dwarika Prasad Uniyal
Contributors: Uniyal, Dwarika Prasad, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2014-03-06
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad, India
Language: eng
Number of pages: 23
Subjects: Retail Stores; Retail trade
Notes: Includes bibliographical references (pages 16-23).