The human factor in salesmanship.
Series: Its Marketing series,; no. 74
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 24
Subjects: Selling.; Sales personnel.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York, March 18-19, 1948."
Table of contents: title: Eliminating turnover through manpower standardization, by H.E. Campbell.; title: Measuring the effectiveness of salesmen, by W. Rados.; title: Top management rediscovers sales, by D.G. Mitchell.