"Do you sincerely want to be rich?"
Subtitle: The full story of Bernard Cornfeld and IOS
By: [by] Charles Raw, Bruce Page, and Godfrey Hodgson.
Contributors: Page, Bruce, joint author.; Hodgson, Godfrey, joint author.
Publisher: Viking Press
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 400
Subjects: Cornfeld, Bernie, 1927-; Investors Overseas Services
Description: In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Cornfeld built a multi-billion-dollar and multi-national company, famous for a winning one-line pitch: "Do you sincerely want to be rich?"
Notes: Includes bibliographical references.