Global and Multinational Advertising (Advertising & Consumer Psychology)
Edition: 1 edition
Publisher: Lawrence Erlbaum; Lawrence Erlbaum Associates
Published: September 1, 1994
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780805813951
Subjects: Advertising; Consumer issues; Psychological testing & measurement; Cross-cultural studies; Business / Economics / Finance; Business & Economics; Business/Economics; International - Marketing; Advertising & Promotion; Consumer Behavior - General; Business & Economics / Consumer Behavior; Consumer behavior; Marketing