Business/industrial direct marketing
By: DMMA Information Central in collaboration with DMMA Business/Industrial Council ; project manager, Donna M. Inzinga.
Contributors: Inzinga, Donna M.; DMMA Information Central.; DMMA Business/Industrial Council.
Series: Monograph ;; v. 5; DMMA Information Central monograph ;; v. 5.
Publisher: Direct Mail/Marketing
Published: 1982
Place of publication: New York, N.Y. (6 East 43rd St., New York 10017)
Language: eng
Number of pages: 312
Subjects: Direct marketing.; Industrial marketing.
Notes: Includes bibliographical references.
"Issue date: July 1982."