Marketing East/West
Subtitle: a comparative view : report on the work of the ESOMAREast/West working group.
Contributors: World Association for Public Opinion Research.; ESOMAR (Congress) (1973 : Budapest); WAPOR (Congress) (1973 : Budapest)
Publisher: ESOMAR
Published: 1973
Place of publication: Amsterdam
Language: eng
Number of pages: 248
Notes: Papers included in French and German.