Seeing differently
Subtitle: improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets
By: prepared by Marjorie Adams
Contributors: Adams, Marjorie; Marketing Science Institute. Conference; Huntsman Center for Global Competition and Innovation
Series: Report / Marketing Science Institute -- no. 93-103; Report (Marketing Science Institute) -- no. 93-103
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Marketing research -- Congresses; Technological innovations -- Congresses; Consumer behavior -- Congresses
Notes: "Conference summary."

"May 1993."

"... summarizes the key points from a conference on "Seeing Differently," sponsored jointly by the Marketing Science Institute and the Huntsman Center for Global Competition and Innovation at the University of Pennsylvania ... held on February 18-19, 1993 in Philadelphia, Pa."