Cases in strategic management and business policy
By: [edited by] Lawrence R. Jauch, James B. Townsend.
Contributors: Jauch, Lawrence R.; Townsend, James B., 1923-
Edition: 2nd ed.
Series: McGraw-Hill series in management
Publisher: McGraw-Hill Pub. Co.
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 410
Subjects: Strategic planning -- Case studies.; Business planning -- Case studies.; International business enterprises -- Planning -- Case studies.
Notes: Includes bibliographical references.