International Marketing Research
Subtitle: Concepts and Methods
Edition: 2nd edition
Publisher: John Wiley & Sons
Published: September 1999
Language: eng
Format: Paperback
Number of pages: 448
ISBN-13: 9780471983224
Subjects: International business; Market research; Exports & Imports; International Marketing; Business & Economics; Business / Economics / Finance; Sales & Selling - General; Business/Economics; Research; International - Marketing; Advertising & Promotion; Business & Economics / Sales & Selling; Export marketing
First sentence: information is a key ingredient in the development of successful marketing strategies.