Management decision behavior and the estimation of dynamic sales response models
By: by Wilfried Vanhonacker.
Edition: Rev. ed.
Series: Working papers / INSEAD -- no.90/38/MKT
Publisher: INSEAD
Published: 1990
Place of publication: Fontainebleau, France
Language: eng
Number of pages: 27
Subjects: Decision-making -- Econometric models.