Brand success
Subtitle: how the world's top 100 brands thrive and survive
By: Matt Haig
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia
Language: eng
Number of pages: 296
ISBN-13: 9780749462871; 9780749462888
Subjects: Management; Brand name products; Branding (Marketing); Advertising
Description: Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts.
Notes: Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.

Includes bibliographical references (p. 290-291) and index.
Table of contents: title: Innovation brands; title: Pioneer brands; title: Distraction brands; title: Streamlined brands; title: Muscle brands; title: Distinction brands; title: Status brands; title: People brands; title: Responsibility brands; title: Broad brands; title: Emotion brands; title: Design brands; title: Consistent brands; title: Advertiser brands; title: Distribution brands; title: Speed brands; title: Evolution brands; title: The BRIC brands; title: The last word.