Going global: succeeding in world markets.
Series: Harvard business review special collection -- no. 90075
Publisher: Harvard Business School]
Published: 1989
Place of publication: [Boston, MA
Language: eng
Subjects: International business enterprises; Competition, International; International finance
Other titles: Harvard business review.
Notes: Caption title.

Reprints of articles originally published in the Harvard business review.

Includes bibliographical references.
Table of contents: title: Managing in a borderless world / Kenichi Ohmae; title: The globalization of markets / Theodore Levitt; title: Customizing global marketing / John A. Quelch and Edward J. Hoff; title: The global logic of strategic alliances / Kenichi Ohmae; title: Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan; title: 1992: moves americans must make / John F. Magee; title: The globalization of Europe: an interview with Wisse Dekker / Nan Stone.