Spontaneous inference processes in advertising
Subtitle: the effects of conclusion omission and salience of consequences on attitudes and memory
By: by Frank R. Kardes.
Series: Working paper / Alfred P. Sloan School of Management -- no. 1832-86; Working paper (Sloan School of Management) -- 1832-86.
Publisher: The Marketing Center  Sloan School of Management, Massachusetts Institute of Technology
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Other titles: Effects of conclusion omission and salience of consequences on attitudes and memory.