The export marketing imperative
By: Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina.
Contributors: Ronkainen, Ilkka A.; Ortiz-Buonafina, Marta.; American Marketing Association.
Publisher: Thomson
Published: 2004
Place of publication: Australia; Mason, OH
Language: eng
Number of pages: 252
Subjects: Export marketing.
Notes: Includes bibliographical references and index.
"American Marketing Association."
Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246].