Critical marketing
Subtitle: defining the field
By: Michael Saren ... [et al.]
Contributors: Saren, Michael
Edition: 1st ed
Publisher: Elsevier / Butterworth-Heinemann
Published: 2007
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 252
ISBN-13: 9780750680660
Subjects: Marketing -- Philosophy; Marketing -- Moral and ethical aspects; Marketing -- Study and teaching (Higher)
Notes: Includes bibliographical references and index