How children learn to buy
Subtitle: the development of consumer information-processing skills
By: Scott Ward, Daniel B. Wackman, Ellen Wartella.
Contributors: Wackman, Daniel B., joint author.; Wartella, Ellen, joint author.
Series: People and communication ; v. 1
Publisher: Sage Publications
Published: 1977
Place of publication: Beverly Hills, Calif
Language: eng
Number of pages: 271
Subjects: Child consumers.; Television advertising and children.
Notes: Bibliography: p. 193-197.
Includes indexes.