Le marketing de l'offre
By: Patrick Ochs ; préface de Daniel Vitry.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1998
Place of publication: Paris
Language: fre
Number of pages: 94
Subjects: Marketing -- France -- Case studies.; Competition -- France -- Case studies.; Value -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [89]-91).