Veranstaltungsmarketing
Subtitle: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen
By: Holger Wochnowski.
Series: Markt und Konsum,; Bd. 3
Publisher: P. Lang
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 398
Subjects: Special events -- Marketing.; Special events -- Planning.; Event-Marketing.
Notes: Includes bibliographical references (p. 373-398).
Originally presented as the author's thesis (doctoral--Universität Hannover, 1995).