The Advertising Business
Subtitle: Operations, Creativity, Media Planning, Integrated Communications
Publisher: Sage Publications, Inc
Published: February 18, 1999
Language: eng
Format: Hardcover
Number of pages: 560
ISBN-13: 9780761912385
Subjects: Advertising industry; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; United States
First sentence: I began thinking about agency management early in my career.