Endorsements in Advertising
Subtitle: A Social History
Publisher: McFarland & Company; McFarland & Co.
Published: March 2005
Language: eng
Format: Paperback
Number of pages: 239
ISBN-13: 9780786420438
Subjects: Advertising; History; Business & Economics; Sociology; Business/Economics; United States; Moral and ethical aspects; Advertising & Promotion; General; 20th century
Description: "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.