Globalisation and the middle classes in India
Subtitle: the social and cultural impact of neoliberal reforms
By: Ruchira Ganguly-Scrase and Timothy J. Scrase
Contributors: Scrase, Timothy J.
Series: Routledge contemporary South Asia series -- 17; Routledge contemporary South Asia series -- 17.
Publisher: Routledge
Published: 2009
Place of publication: London; New York
Language: eng
Number of pages: 194
ISBN-13: 9780415441162; 9780203884393
Other titles: Globalization and the middle classes in India
Notes: Includes bibliographical references (p. [179]-190) and index.
Table of contents: title: Globalisation, structural adjustment and the middle classes in India; title: Victims of consumerism : consumption and household survival; title: Gender, empowerment and liberalisation; title: Discourses of global efficiency and the dynamics of new workplace culture; title: Culture of power : the hegemony of English in a globalising India; title: Globalised media : television and its impact on middle-class morals, culture and identity; title: Conclusion : Indian middle-class lives in the era of neoliberal globalisation.