The NIke TV commercial
By: producer, Marion Crooke ; director, Jo Lane
Contributors: Crooke, Marion; Lane, Jo; First Light Video Publishing
Series: Master classes in the media arts : a videotape library
Publisher: Australian Film, Television & Radio School; Melbourne Art Directorss Club
Place of publication: South Wales
Language: eng
Format: Videorecording
Number of pages: 33
Subjects: Nike (Firm); Sports -- Marketing; Television advertising
Description: Every aspect of a NIKE ad is dissected to reveal the extraordinary path ot the making of a TV commercial. Here the creative director of the advertising agency, David McIntosh, explains the thinking behind the commercial. He outlines their original brief and analyses the strategy they used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself by the director, John Lyons and the producer, Helene Nicol.
Notes: A co-production betwen the Australian Film, Television & Radio School and Melbourne Art Directors Club

Presented and distributed by First Light Video Publishing.

VHS

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