Crossing the Chasm
Subtitle: Marketing and Selling High-Tech Products to Mainstream Customers
Publisher: HarperCollins Publishers
Published: October 1995
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780887307171
Subjects: Engineering: general; Sales & marketing; Marketing - General; High technology; Business / Economics / Finance; Management - General; Business/Economics; Advertising & Promotion; Selling; Marketing; Technological innovations
First sentence: There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."