Consuming IKEA
Subtitle: different perspectives on consumer images of a global retailer
By: editors, Steve Burt, Ulf Johansson & Åsa Thelander
Series: Lund studies in economics and management -- 118; Lund studies in economics and management -- 118.
Publisher: Lund Business Press
Published: 2010
Place of publication: Lund, Sweden
Language: eng
Number of pages: 268
ISBN-13: 9789185113422
Subjects: Export marketing; Attitudes; Consumer satisfaction; Consumers; Furniture industry and trade; Ikea (Firm); Marketing; Evaluation
Notes: Includes bibliographical references (p. 247-265).