Strategic Marketing Problems
Subtitle: Cases and Comments, 10th Edition
Edition: 10 edition
Publisher: Prentice Hall
Published: July 22, 2003
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9780131421844
Subjects: Sales & marketing management; Decision making; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management; Customer Service; Business & Economics / Customer Service; Case studies; Marketing