Developing customers, products, and markets for services
Subtitle: conference summary : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995
By: prepared by Thomas Burnham
Contributors: Burnham, Thomas; Marketing Science Institute
Series: Report -- no. 96-100; Report (Marketing Science Institute) -- no. 96-100
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Service industries -- Marketing -- Congresses
Notes: "March 1996."