Marketing Your Business
Subtitle: A Guide to Developing a Strategic Marketing Plan
Publisher: Best Business Books
Published: January 2003
Language: eng
Format: Hardcover
Number of pages: 311
ISBN-13: 9780789017697
Subjects: Sales & marketing; Marketing - General; Decision making; Business & Economics; Business / Economics / Finance; Business/Economics; Planning; Management; Marketing
First sentence: Prior to developing a strategic marketing plan, it is essential to take an objective view of your business.