Cases in international marketing
By: Jean-Pierre Jeannet ... [et al.].
Contributors: Jeannet, Jean-Pierre.; Gale, Christopher.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 461
Subjects: Export marketing -- Case studies.
Notes: Rev. ed. of: Cases in international marketing / Christopher Gale. c1986.