Handbook of research on management of cultural products
Subtitle: e-relationship marketing and accessibility perspectives
By: Lucia Aiello, [editor], Universitas Mercatorum, Italy
Publisher: Business Science Reference, an imprint of IGI Global
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 486
ISBN-13: 9781466650077; 9781466650084; 9781466650091
Subjects: Cultural industries; Cultural property; Marketing; Heritage tourism; Relationship marketing; Internet marketing; Social aspects
Description: "This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Notes: Includes bibliographical references (pages 416-473) and index.