Franchising: its nature, scope, advantages, and development
By: by Charles L. Vaughn.
Publisher: Lexington Books
Published: 1974
Place of publication: Lexington, Mass
Language: eng
Number of pages: 197
Subjects: Franchises (Retail trade)
Notes: Includes bibliographical references.
Based in part upon a content analysis of the proceedings of the annual international management conferences on franchising held at Boston College as well as research publications on the subject.