Nonprofit and Business Sector Collaboration
Subtitle: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
Contributors: Walter W. Wymer (Editor); Sridhar Samu (Editor)
Publisher: Best Business Books
Published: April 2003
Language: eng
Format: Paperback
Number of pages: 197
ISBN-13: 9780789019936
Subjects: Non-profitmaking organizations; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Social responsibility of busin; Social marketing; Nonprofit Organizations & Charities; Corporate sponsorship; Marketing; Nonprofit organizations
First sentence: SUMMARY. Collaborative relationships between businesses and nonprofits have grown tremendously in the last few years.
Description: "In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This book explores the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing, agreements and more."--Jacket.