The marketing manifesto
By: David James Hood
Publisher: Kogan Page
Published: 2013
Place of publication: London; Philadelphia
Language: eng
Number of pages: 194
ISBN-13: 9780749468521
Subjects: Marketing; Customer relations
Notes: Includes index.
Table of contents: title: The future of marketing; title: What the hell is a marketer?; title: Marketing futurecast; title: Marketing recruitment and resourcing; title: Marketers, finance and accountants unite!; title: Are we really customer- or market-centric?; title: Marketing misanthropy; title: The problem with marketing is the repugnant word!; title: The marketing and sales standards; title: Re-humanization: humanity strikes back!; title: Digital fortress: permission-based marketing; title: Preparing, predicting, and performing campaigns; title: Integrating marketing into an invigorated corporate governance; title: Corporate mergers, acquisitions, and turnarounds; title: where the hell is marketing?; title: Marketing leadership: it is time to step up to the mark.