Global marketing strategies
By: Jean-Pierre Jeannet, H. David Hennessey.
Contributors: Hennessey, Hubert D.
Edition: 5th ed.
Publisher: Houghton Mifflin
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 762
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.