I'll have the ice cream soon and the vegetables later
Subtitle: a study of online grocery purchases and order lead time
By: Katherine L. Milkman, Todd Rogers, and Max H. Bazerman
Contributors: Rogers, Todd; Bazerman, Max H.
Edition: 2nd rev.
Series: Working paper / Harvard Business School -- 07-078; Working paper (Harvard Business School) -- 07-078
Publisher: Harvard Business School
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 35
Description: How do decisions made for tomorrow or two days in advance differ from decisions made for several days in the future? We use novel panel data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher percentage of "should" items (e.g., vegetables), and order a lower percentage of "want" items (e.g., ice cream) controlling for customer fixed effects. However, orders placed by a customer for delivery tomorrow versus two days in the future do not show this want/should pattern, and we briefly discuss survey results suggesting a potential explanation for this.
Notes: Revison of: I'll have the ice cream soon and the vegetables later: decreasing impatience over time in online grocery orders. 2007.

Revised May 2008--Publisher's website.

Includes bibliographical references.