Gaining and retaining customer loyalty
By: George D. Kerr.
Contributors: Capital Planning Information Ltd.
Series: Occasional paper -- no. 3; Occasional paper (Capital Planning Information Ltd.) -- no. 3
Publisher: CPI
Published: 1999
Place of publication: Bruton, Somerset, UK
Language: eng
Number of pages: 59
Subjects: Public libraries -- Use studies.; Customer loyalty.; Libraries -- Marketing.
Notes: "November 1999".

Includes bibliographical references (p. 58)