Social networking for business success
By: Miriam Salpeter and Hannah Morgan
Contributors: Morgan, Hannah
Publisher: Tradeselect Limited
Published: 2013
Language: eng
Number of pages: 385
ISBN-13: 9781576859285
Subjects: Computer networks; Business enterprises; Social networks; Success in business
Notes: Includes bibliographical references.
Table of contents: title: Why starting your own business makes sense : times (and the workforce), they are a-changin'; title: Traits and characteristics of successful business owners : how do you rank?; title: What social media does for your business; title: How to identify and use keywords; title: Search engine optimization (SEO) for the non-technical; title: Research the competition; title: How to market your brand or your "VIV-id" via social media; title: Naming your company; title: How to choose the best social networks for your business; title: Sharing, disclosure, and transparency in today's online economy; title: Create your website and choose the right way to sell your products online; title: Creating a branded bio : how to tell your business's story; title: How to market your business; title: Paid advertising; title: Free and low-cost ways to get visibility; title: Use online tools to create connections that last; title: How to create buzz for your business; title: Referral partnerships; title: Staying organized via effective goal setting; title: Social sharing; title: tools and applications; title: Word of mouth on the Web; title: Monitoring your activity; title: tools and tips; title: Conclusion; title: Appendix; title: Bonus chapter 1. Selected businesses that fit the second income model; title: Bonus chapter 2. What business model is right for you?; title: Bonus chapter 3. The legal and financial stuff.