Designing brand experiences
By: by Robin Landa
Publisher: Thomson Delmar Learning
Published: 2006
Place of publication: Clifton Park, NY
Language: eng
Number of pages: 271
Subjects: Brand name products; Branding (Marketing) -- Management; Trademarks -- Design; Advertising -- Brand name products; Commercial art
Notes: Includes bibliographical references (p. 253-256) and indexes