Global Strategic Management
Publisher: Palgrave Macmillan
Published: September 6, 2002
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780333793749
Subjects: Business strategy; Globalization; International business; Business & Economics; Business / Economics / Finance; Business/Economics; Human Resources & Personnel Management; International - General; Business & Economics / International; Economic aspects; International business enterpr; International business enterprises; Management; Strategic Planning
First sentence: Chapter 1 defines what globalisation means for a business enterprise.
Description: "The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.