Brands and branding
By: [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]
Contributors: Clifton, Rita; Simmons, John, 1948-; Ahmad, Sameena
Series: The economist series
Publisher: Bloomberg Press
Published: 2004
Place of publication: Princeton, N.J
Language: eng
Number of pages: 256
Subjects: Brand name products; Branding (Marketing); Brand name products -- Management; Brand name products -- Forecasting
Notes: Includes bibliographical references and index