The essential brand book
Subtitle: over 100 techniques to increase brand value
By: Iain Ellwood
Publisher: Kogan Page
Published: 2000
Place of publication: London; Dover, N.H
Language: eng
Number of pages: 322
ISBN-13: 9780585380704
Subjects: Brand choice; Product management; Marques de commerce; Choix; Produits commerciaux; Gestion; BUSINESS & ECONOMICS; Industrial Management; Management; Management Science; Organizational Behavior
Notes: Includes bibliographical references (pages 312-318) and index.