La dimension numérique dans la stratégie commerciale
Subtitle: Brique.com
By: Catherine Lapassouse Madrid, Marie-Christine Monnoyer Longe ; préface de Pascal Pecquet
Contributors: Monnoyer-Longé, Marie-Christine
Series: Entreprises et management
Publisher: Harmattan
Published: 2005
Place of publication: Paris
Language: fre
Number of pages: 297
ISBN-13: 9782747594257
Subjects: Internet marketing
Notes: Includes bibliographical references (p. [271]-284) and indexes.