Social media at work
Subtitle: how networking tools propel organizational performance
By: Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis.
Contributors: Marr, Jackie Alcalde, 1962-; Kassotakis, Mary Ellen, 1953-
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
ISBN-13: 9780470405437
Subjects: Social media; Social networks; Organization
Description: "The definitive guide for using social media to build more effective organizationsToday's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.<ul type="disc">Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectivenessPresents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking toolsShows how to tap into the power of social networks to improve organizational performanceDemonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others"--Provided by publisher.
Notes: Includes index.
Table of contents: title: Machine generated contents note: 1 Social Media at Work.; title: 2 The Changing Landscape and What It Means to You.; title: 3 What Is Social Media, and How Does It Work?; title: 4 Where Social Media Has an Impact.; title: 5 Examples from Trailblazers.; title: 6 Putting Social Media to Work.; title: 7 Looking to the Future.; title: Notes.; title: Acknowledgments.; title: About the Authors.; title: Index.