Corporate reputation, the brand & the bottom line
Subtitle: powerful proven communication strategies for maximizing value
By: Roger Haywood.
Contributors: Haywood, Roger, 1939-; Chartered Institute of Marketing.
Edition: 3rd ed.
Publisher: Kogan Page
Published: 2005
Place of publication: London; Sterling, VA
Language: eng
Number of pages: 320
Subjects: Public relations.; Corporate image.; Organizational effectiveness.
Other titles: Corporate reputation, the brand and the bottom line
Notes: "The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.