Strategies for Generating E-Business Returns on Investment
Publisher: IGI Global
Published: July 2004
Language: eng
Format: Paperback
Number of pages: 354
ISBN-13: 9781591404187
Subjects: Business & Management; Internet; Electronic Commerce; Cost effectiveness; Computers; Business / Economics / Finance; Technological innovations; Computer Books: General; Strategic Planning; Information technology; E-Commerce - General; Decision Making & Problem Solving; Investments & Securities - General
First sentence: Customer relationship management (CRM) is a concept for increasing companies' profitability by enabling them to identify and concentrate on their profitable customers.