Seeing Spots
Subtitle: A Functional Analysis of Presidential Television Advertisements, 1952-1996 (Praeger Series in Political Communication)
Publisher: Praeger Publishers
Published: July 30, 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780275966454
Subjects: Central government; Political campaigning & advertising; Political structure & processes; Postwar period, 1945 to c 2000; Mass Communication Media And Politics; Political Science; Politics / Current Events; Politics/International Relations; USA; Communication; History & Theory - General; Political Process - General; Language Arts & Disciplines / Communication; Political Process - Elections; Advertising, Political; Election; Presidents; Television in politics; United States
First sentence: This chapter provides background on presidential television advertising.