Media rules! mastering today's technology to connect with and keep your audience
By: Brian Reich, Dan Solomon.
Contributors: Solomon, Dan, 1959-
Publisher: J. Wiley & Sons
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470108888
Subjects: Communication and technology; Mass media; Globalization
Notes: Includes bibliographical references and index.
Table of contents: title: The media matters; title: The language of media; title: Be all things; title: Be organic; title: Be a guide; title: Be choosy; title: Be a fighter; title: Be an expert; title: Be part of the best team; title: Be ahead of your audience; title: Be second to your competitors; title: Be fresh; title: Be geographic; title: Be a public failure; title: Be passionately confident; title: Being a steward; title: Post script: the media blur.