Big ideas for small service businesses
Subtitle: how to successfully advertise, publicize, and maximize your business or professional practice
By: Marilyn and Tom Ross.
Contributors: Ross, Tom, 1933-; Ross, Marilyn Heimberg.
Publisher: Communication Creativity
Published: 1994
Place of publication: Buena Vista, CO
Language: eng
Number of pages: 289
Subjects: Service industries -- Management; Small business -- Marketing; Professions -- Marketing
Notes: Includes bibliographical references (p. 267-278) and index.
Enl. and rev. ed of: Big marketing ideas for small service businesses. 1990.