Copy Testing
Subtitle: Practice and Best Practice
Publisher: WARC for Advertising Association Economics Committee
Published: April 1, 2003
Format: Paperback
Number of pages: 66
ISBN-13: 9781841161365
Subjects: Advertising
First sentence: Copy testing, otherwise known as pre-testing, is intended to improve advertising performance by providing diagnostic information for the agency to improve the ad together with information for the client to decide whether to run the campaign.