Retail and marketing channels
Subtitle: economic and marketing perspectives on producer-distributor relationships
By: edited by Luca Pellegrini and Srinivas K. Reddy.
Contributors: Pellegrini, Luca.; Reddy, Srinivas K.; Università commerciale Luigi Bocconi. Centro di studi sul commercio.; New York University. Dept. of Marketing.; International Conference on Distribution (4th : 1987 : Milan, Italy)
Publisher: Routledge
Published: 1989
Place of publication: London; New York
Language: eng
Number of pages: 326
Subjects: Marketing channels -- Congresses.; Retail trade -- Congresses.
Notes: Includes bibliographical references and index.
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.