Japanese marketing as an interaction system
By: by Nigel Campbell.
Series: Working papers / Manchester Business School -- no.131; Working papers (Manchester Business School) -- no.131.
Publisher: Manchester Business School
Published: 1986
Place of publication: Manchester
Language: eng
Number of pages: 15
Subjects: Marketing -- Japan.
Notes: Paper presented at the Third IMP Research Conference on InternationalMarketing, Lyon, September 3-5, 1986.