Distribution channels
Subtitle: understanding and managing channels to market
By: Julian Dent
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia, PA
Language: eng
Number of pages: 403
ISBN-13: 9780749462697; 9780749452568
Subjects: Marketing channels; Business planning
Notes: Includes bibliographical references and index.