Ima, chōtaishū no jidai
Subtitle: shinshōhin kankyōron
By: Akurosu Henshūshitsu hencho.
Contributors: PARCO Shuppan. Akurosu Henshūshitsu.
Series: Akurosu ss sensho -- no. 6
Publisher: PARCO
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 279
Subjects: Consumers' preferences.; New products.; Communication in marketing.; Mass media -- Economic aspects.; Mass society.
Other titles: Ima, chō taishū no jidai.