Measurement of varied buying behavior
By: by Moshe Handelsman.
Series: Institute paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 793 - May 1982; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 793.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1982
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 38
Subjects: Consumers.; Consumers' preferences.
Other titles: Varied buying behavior.
Notes: Bibliography: p. 36-38 (1st sequence)
Based on the author's thesis.