Lexikon des Direktmarketing
By: [herausgegeben von] Gerhard Kirchner, Stefan Sobeck.
Contributors: Kirchner, Gerhard.; Sobeck, Stefan.
Publisher: Verlag Moderne Industrie
Published: 1989
Place of publication: Landsberg/Lech
Language: ger
Number of pages: 451
Subjects: Direct marketing -- Dictionaries -- German.
Notes: Includes bibliographical references (p. [453]).