Marketing research
Subtitle: text and cases
By: by Harper W. Boyd and Ralph Westfall. With the collaboration of William D. Barclay on the sampling chapters.
Contributors: Westfall, Ralph L.
Edition: Rev. ed.
Publisher: R.D. Irwin
Published: 1964
Place of publication: Homewood, Ill
Language: eng
Number of pages: 791
Subjects: Marketing research
Notes: Bibliographical footnotes.