Strategic public relations management
Subtitle: planning and managing effective communication programs
By: Erica Weintraub Austin, Bruce E. Pinkleton.
Contributors: Pinkleton, Bruce E.
Edition: 2nd ed.
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates, Inc.; Lawrence Erlbaum Associates
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 411
Subjects: Public relations -- Management
Notes: Includes bibliographical references (p. 389-399) and indexes.