Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
By: edited by David B. Montgomery and Dick R. Wittink.
Contributors: Montgomery, David Bruce.; Wittink, Dick R.; Operations Research Society of America.; Institute of Management Sciences.
Series: Report ;; no. 80-103; Report (Marketing Science Institute) ;; no. 80-103.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 573
Subjects: Marketing -- Mathematical models -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies.
Held at Stanford University, Mar. 26-28, 1979.