The fundamentals of fashion management
By: Susan Dillon
Edition: Second edition.
Published: 2018
Language: eng
Number of pages: 192
ISBN-13: 9781474271219
Subjects: Fashion design; Management; Study and teaching; Clothing trade; Fashion merchandising; Advertising; Fashion
Notes: Revised edition of the author's The fundamentals of fashion management, 2012.

Includes bibliographical references and index.
Table of contents: title: The business of fashion; title: Fashion forecasting prediction; title: Getting a product to market; title: Fashion transition; title: Fashion marketing and communication; title: The fashion machine; title: Fashion entrepreneurship and management.