The theory of buyer behavior
By: [by] John A. Howard and Jagdish N. Sheth.
Contributors: Sheth, Jagdish N., joint author.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 458
Subjects: Consumer behavior.
Notes: Bibliography: p. 421-449.