Kick-ass copywriting in 10 easy steps
By: by Susan M. Gunelius.
Publisher: Entrepreneur Press
Published: 2008
Place of publication: [Irvine, Calif.]
Language: eng
ISBN-13: 9781599182537
Subjects: Advertising copy -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Table of contents: title: Don't be intimidated by copywriting, be inspired; title: Get organized with the copywriting outline; title: Step 1: exploit your product's benefits; title: Step 2: exploit your competition's weaknesses; title: Step 3: know your audience; title: Step 4: what's in it for me?; title: Step 5: you not we; title: Step 6: understand your medium; title: Step 7: avoid TMI (too much information); title: Step 8: include a call to action; title: Step 9: CYA (cover your ass); title: Step 10: proofread; title: Common forms of copywriting (a brief lesson in media); title: Remember the role of branding and design; title: A collection of real world examples; title: Copywriting outline sample and practical examples; title: Be confident and go for it.