Married to the Brand
Subtitle: Why Consumers Bond with Some Brands for Life
Publisher: Gallup Press
Published: November 1, 2005
Language: eng
Format: Hardcover
Number of pages: 135
ISBN-13: 9781595620057
Subjects: Sales & marketing; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Consumer Behavior; Brand loyalty; Consumers' preferences; Product management
First sentence: Marty has an important relationship -- but it isn't just with his older brother, who lives in the same neighborhood.