The voter's guide to election polls
By: Michael W. Traugott and Paul J. Lavrakas
Contributors: Lavrakas, Paul J
Edition: 3rd ed
Publisher: Rowman & Littlefield
Published: 2004
Place of publication: Lanham, Md
Language: eng
Number of pages: 195
Subjects: Public opinion -- United States; Public opinion polls; Election forecasting -- United States; Press and politics -- United States
Notes: Includes bibliographical references and index
Table of contents: title: What are polls and surveys? and why are they conducted?; title: What are election polls? How are they conducted?; title: How do political candidates and organizations use poll data?; title: How do news organizations collect and report poll data?; title: Why do pollsters use samples?; title: How are questionnaires put together?; title: How do interviews take place?; title: How do media organizations analyze polls?; title: How can I evaluate published poll results?; title: What are some common problems and complaints about polls?