Management, marketing and promotion of library services based on statistics, analyses and evaluation
By: edited by Trine Kolderup Flaten.
Series: IFLA publications -- 120/121
Publisher: Saur
Published: 2006
Place of publication: München
Language: eng; fre
Number of pages: 462
Subjects: Libraries -- Marketing.; Public relations -- Information services.; Libraries -- Public relations.; Advertising -- Information services.
Description: Análise comparativa sobre planejamento bibliotecário, administração, estatística, avaliação de serviços de biblioteca nos seguintes países: Reino Unido, Alemanha, Noruega, Estados Unidos, Canadá, Espanha, Estônia, França, Rússia, Austrália, Bélgica, Escócia, Tunísia, Grécia, Portugal.
Notes: International conference proceedings.

Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.

Includes bibliographical references.