Video marketing strategy
Subtitle: harness the power of online video to drive brand growth
By: Jon Mowat
Published: 2018
Language: eng
Number of pages: 277
ISBN-13: 9780749481599
Subjects: Internet marketing; Internet videos
Description: Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. 'Video Marketing Strategy' allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing.
Notes: Includes bibliographical references and index.