International Direct Marketing
Subtitle: Principles, Best Practices, Marketing Facts
Contributors: Manfred Krafft (Editor); Jürgen Hesse (Editor); Jürgen Höfling (Editor); Kay Peters (Editor); Diane Rinas (Editor)
Edition: 1 edition
Publisher: Springer
Published: December 6, 2007
Language: eng
Format: Hardcover
Number of pages: 326
ISBN-13: 9783540396314
Subjects: Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General; Direct Marketing; Interactive Marketing; International Direct Marketing; International Marketing; Marketing; Management - General