On Behalf of the President
Subtitle: Presidential Spouses and White House Communications Strategy Today
Publisher: ABC-CLIO, LLC
Published: 2016
Language: eng
Number of pages: 198
ISBN-13: 9781440848599
Subjects: Clinton, hillary rodham, 1947-; Obama, michelle, 1964-; Communication in politics; Presidents' spouses, united states
Description: "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"--