Marketing planning models
By: edited by A.A. Zoltners.
Contributors: Zoltners, Andris A.
Series: TIMS studies in the management sciences ;; v. 18
Publisher: North-Holland Pub. Co.; Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
Published: 1982
Place of publication: Amsterdam; New York; New York, NY
Language: eng
Number of pages: 276
Subjects: Marketing -- Management -- Mathematical models.
Notes: Includes bibliographies.
Table of contents: title: An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan; title: PRICESTRAT; title: an applied strategic pricing model for non-durables / Hermann Simon; title: LITMUS, a new product planning model / Joseph D. Blackburn and Kevin J. Clancy; title: A general model for assessing new product marketing decisions and market performance / FredS. Zufryden; title: Strategy development for new product introductions / Edgar A. Pessemier; title: Integer programming model and algorithmic evolution / Prabhakant Sinha and Andris A. Zoltners; title: A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel; title: Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein; title: Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford; title: Evaluating judgment-based marketing models / Shelby H. McIntyre and Imran S. Currim; title: A process model for the family planning decision / John U. Farley and Donald E. Sexton; title: Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic.