Convergence marketing
Subtitle: strategies for reaching the new hybrid consumer
By: Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Contributors: Mahajan, Vijay; Gunther, Robert E., 1960-
Publisher: Financial Times Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 336
Subjects: Internet marketing; Marketing; Consumer behavior; Communication in marketing
Notes: Includes bibliographic references and index