Marketing for hospitality and tourism
By: Philip Kotler, John Bowen, James Makens.
Contributors: Bowen, John, 1948-; Makens, James C.
Edition: 2nd ed.
Publisher: Prentice Hall International; Pearson Education
Published: 1999
Place of publication: London
Language: eng
Number of pages: 800
Notes: Previous ed.: 1996.

Includes bibliographical references and index.