Marketing in today's wired world
By: Debbie Mayo-Smith
Edition: Rev. ed.
Publisher: Penguin
Published: 2008
Place of publication: Rosedale, N.Z
Language: eng
Number of pages: 186
ISBN-13: 9780143008842
Subjects: Electronic mail systems; Internet marketing
Notes: Cover subtitle: Communication strategies to win customers, increase profits and slash costs.
Table of contents: title: Section 1:; title: Your six secrets to success -- -- Section 2:; title: Extremely clever ways of using email to build your business -- -- Section 3:; title: Barriers to your success -- -- Section 4:; title: Writing for the Internet -- -- Section 5:; title: You don't need to be a designer to create super-looking emails (and websites) -- -- Section 6:; title: Advanced email techniques -- -- Section 7:; title: Honing your expertise -- -- Section 8:; title: New to email?