Effectiveness of safety and public service announcement (PSA) messages on dynamic message signs (DMS)
By: Linda Boyle, Gustave Cordahi, Katie Grabenstein, Marwan Madi, Erika Miller, Paul Silberman
Contributors: Schrock, Steve (Steven Dale); Ullman, Gerald L.; Cordahi, Gustave; Grabenstein, Katie; Madi, Marwan; Miller, Erika; Silberman, Paul; Chu, Jimmy; United States. Federal Highway Administration; Booz Allen Hamilton
Publisher: U.S. Department of Transportation, Federal Highway Administration
Published: 2014
Place of publication: Washington, D.C
Language: eng
Number of pages: 79
Subjects: Traffic signs and signals; Testing; Human information processing; Variable message signs; Advanced traveler information systems
Description: This report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, Illinois; Houston, Texas; Orlando, Florida; and Philadelphia, Pennsylvania. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.
Notes: "July 2014."

"Jimmy Chu, Task Manager, FHWA Office of Operations, HOTM-1"--Technical report documentation page.

Final report.

Also available online.

Sponsored by the Federal Highway Administration under contract number DTFH61-11-D-00019.