From submarines to suburbs
Subtitle: selling a better America, 1939-1959
By: Cynthia Lee Henthorn
Publisher: Ohio University Press
Published: 2006
Place of publication: Athens, Ohio
Language: eng
Number of pages: 368
Subjects: Marketing -- United States -- History -- 20th century; Advertising -- United States -- History -- 20th century; Consumer behavior -- United States -- History -- 20th century; United States -- Social conditions -- 20th century
Notes: Includes bibliographical references (p. 327-356) and index
Table of contents: title: Introduction : legacy of the postwar commercial fallout; title: Weapons of mass disorder : impediments to mobilization; title: Weapons of mass persuasion : mobilization through symbol management; title: Positioning machine age heroes and wartime types; title: Glimpses into a "better America"; title: Home front war : the campaign to save the American way; title: Hygienic solutions for the "house of tomorrow"; title: Postwar progress : myth or reality?; title: Wartime skeptics and the "world of tomorrow"; title: What did happen to the dreamworld? realities of the postwar commercial fallout; title: The cold war's commercial fallout; title: Afterword : the "better America" today