The use of marketing research in engineering companies
Subtitle: empirical evidence from the U.S. and the U.K.
By: by B.B. Schlegelmilch and S. Therivel.
Contributors: Therivel, S.
Series: Working paper series / University of Edinburgh. Department of Business Studies -- no.87/2
Publisher: University of Edinburgh. Department of Business Studies
Published: 1987
Place of publication: Edinburgh
Language: eng