Research quality
Subtitle: the state of the art, basic issues examined, problem/solution case studies, industry initiatives : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, New York Hilton, May 23, 1983.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1983
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 207
Subjects: Advertising -- Research.
Notes: Includes bibliographies.
"Annual Advertising Research Foundation Research Quality Workshop"--Cover.