Gestaltung von Bankmarktleistungen
By: Helmut Mühlbauer.
Series: Betriebswirtschaftliche Forschungsbeiträge ;; Bd. 34
Publisher: GBI-Verlag
Published: 1988
Place of publication: München
Language: ger
Number of pages: 272
Subjects: Bank marketing -- Germany (West)
Notes: Bibliography: p. xxxv-lii.
Originally presented as the author's thesis (doctoral)--Universität München, 1988.
Includes index.