How to be an overnight success
By: Maria Hatzistefanis
Published: 2017
Language: eng
Number of pages: 202
ISBN-13: 9781785037320
Subjects: Rodial (Firm); Success in business; Management; New business enterprises; Entrepreneurship
Description: "When the skincare company Rodial launched its cult 'snake' serum, the press were quick to call the business an 'overnight success.'  In fact, Rodial's founder, Maria Hatzistefanis, had been toiling for 18 years building the company from scratch. She started it in a bedroom at home, and today runs a business with products in 20,000 stores worldwide. Success of any kind takes time, patience and huge determination. Maria achieved it by thinking big, taking risks, creating buzz and building her own personal brand. She believes all of us can do it if we put our minds to it, and in her book she reveals how, with expert advice, tips and secrets"--Publisher's description.
Notes: "Virgin Books."

Includes index.
Table of contents: title: Getting started; title: I got fired, so what's next?; title: Beauty and brains; title: Daily struggle; title: Hiring smarter people than me; title: Risks that paid off; title: Create buzz; title: Awards, glamor and celebrities; title: The Kardashian factor; title: Becoming insta-famous; title: Time for a designer collaboration; title: Build your personal brand; title: Get on the best-dressed lists; title: Stay motivated: coffee, sugar and other stimulants; title: Make it happen.