International Retailers’ Performance in Host Countries
Subtitle: The Roles of Strategies, Consumer Perceptions and the Local Environment
Publisher: Springer Gabler
Published: Apr 28, 2018
Format: paperback
Number of pages: 188
ISBN-13: 9783658220686
Notes: Source title: International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und ... Retailing and International Marketing)