LAPD
Subtitle: estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition
By: Makoto Abe
Series: Report (Marketing Science Institute) -- 96-112; Report (Marketing Science Institute) -- no. 96-112
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, MA
Language: eng
Number of pages: 40
Subjects: Brand choice; Consumers' preferences; Pricing; Orange juice; Marketing; Coffee
Other titles: Estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition; Locating asymetric competition from preference distribution
Notes: "Technical working paper."

"August 1996."

Includes bibliographical references (p. 39-40)