Target marketing for the small business
Subtitle: researching, reaching, and retaining your target market
By: Linda Pinson and Jerry Jinnett.
Contributors: Jinnett, Jerry.
Edition: 2nd ed.
Publisher: Upstart Pub. Co.
Published: 1993
Place of publication: Dover, N.H
Language: eng
Number of pages: 162
Subjects: Small business -- United States.; Target marketing.
Notes: Includes bibliographical references and index.