Foundations of marketing
By: William M. Pride, O. C. Ferrell
Contributors: Ferrell, O. C.
Edition: 4th ed.
Publisher: South Western Cengage Learning
Published: 2011
Place of publication: Mason, OH
Language: eng
Number of pages: 441
ISBN-13: 9781439039441
Subjects: Marketing
Notes: Includes bibliographical references and indexes.