Decision support systems for marketing managers
By: John D.C. Little, Michael N. Cassettari.
Contributors: Cassettari, Michael N.
Series: AMA management briefing
Publisher: AMA Membership Publications Division, American Management Associations
Published: 1984
Place of publication: New York, N.Y
Language: eng
Number of pages: 54
Subjects: Marketing -- Decision making -- Data processing.; Marketing -- Management -- Data processing.; Decision support systems.