Offensive marketing, or, How to make your competitors followers
By: [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly.
Publisher: Cassell; Orion Publishing Group, Limited
Published: 1972
Place of publication: London
Language: eng
Number of pages: 308
Subjects: Marketing.
Other titles: Offensive marketing; How to make your competitors followers
Notes: Includes bibliographical references.