Marketing management
By: by D. Maynard Phelps and J. Howard Westing.
Contributors: Westing, J. Howard 1911- joint author.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1960
Place of publication: Homewood, Ill
Language: eng
Number of pages: 846
Subjects: Marketing.; Sales management.
Notes: Includes bibliography.
First ed. published in 1951 under title: Sales management: policies and procedures.