Marketing mistakes and successes
By: Robert F. Hartley.
Contributors: Hartley, Robert F., 1927-
Edition: 7th ed.
Publisher: John Wiley & Sons
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 376
Subjects: Marketing -- United States -- Case studies
Notes: Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995.

Includes bibliographical references.