Applying market segmentation schemes
Subtitle: choices, costs, and control
By: by Thomas V. Bonoma, Benson P. Shapiro
Contributors: Shapiro, Benson P., joint author; Shapiro, Benson P.
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 84-41; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 84-41
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1984
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 21
Subjects: Market segmentation
Notes: "January 1984."

Bibliography: leaf 21.