Communicating environmentally sustainable transport
Subtitle: the role of soft measures.
Contributors: Organisation for Economic Co-operation and Development.
Publisher: OECD; Organization for Economic
Published: 2004
Place of publication: Paris
Language: eng
Number of pages: 181
Subjects: Transportation -- Planning -- Environmental aspects -- Congresses.; Transportation and state -- Congresses.; Sustainable development -- Congresses.
Genres: Congresses.
Description: Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers.  Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments.  Others will be soft, such as the provision of information and the use of communication strategies and educational techniques.  The book examines the measures needed.
Notes: Includes bibliographical references (p. 171-179).
"This document is the report on a workshop entitled Communicating Environmentally Sustainable Transport---the Role of Soft measures, held in Berlin on 5-6 December, 2002"--Foreword.