The international brand valuation manual
Subtitle: a complete overview and analysis of brand valuation techniques and methodologies and their application
By: by Gabriela Salinas.
Publisher: Wiley
Published: 2009
Place of publication: Chichester, West Sussex, England; Hoboken, NJ
Language: eng
Format: Hardcover
Number of pages: 420
ISBN-13: 9780470740316
Subjects: Branding (Marketing); Brand name products; Valuation
Description: A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.
Notes: Includes bibliographical references and index.