Consuming books
Subtitle: the marketing and consumption of literature
By: edited by Stephen Brown.
Contributors: Brown, Stephen, 1955-
Publisher: Routledge
Published: 2006
Place of publication: New York, NY
Language: eng
Number of pages: 218
Subjects: Books -- Marketing; Booksellers and bookselling; Book industries and trade; Literature publishing; Books and reading; Authorship
Table of contents: title: Rattles from the swill bucket / Stephen Brown; title: Selling God's book / Russell Belk; title: The extraordinary tale of an eight point eight million dollar book / Michael Thomas; title: The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder; title: Culture club : marketing and consuming the Da Vinci code / Kent Drummond; title: Martin Amis on marketing / Daragh O'Reilly; title: Paperback mother / Lisa O'Malley, Maurice Patterson, and Caoilfhionn Ní Bheacháin; title: On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook; title: Book reading groups : a "male outsider" perspective / Avi Shankar; title: You can't tell a book by its cover : bookworms, bookcases, and bookcrossing / Pauline Maclaran and Rosalind Masterson; title: Consuming literature / Hope Jensen Schau; title: Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim; title: Telling tales of Virago Press / Lorna Stevens; title: No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler; title: I write marketing textbooks but really I'm a swill guy / Chris Hackley; title: A step-by-step guide to Bridget Jones's diary, Fight Club, and the "how-to" industry / Anthony Patterson and Stephen Brown.