Le marketing olympique
Subtitle: co-création de valeur entre acteurs
By: Alain Ferrand, Jean-Loup Chappelet, Benoît Séguin ; préface de Richard Pound ; avant-propos de Thierry Zintz
Contributors: Chappelet, J.-L. (Jean-Loup); Séguin, Benoît
Edition: 1ère édition.
Series: Management & sport; Management & sport
Publisher: De Boeck
Published: 2012
Place of publication: Bruxelles
Language: fre
Number of pages: 294
ISBN-13: 9782807304451; 9782804166687
Subjects: Olympics; Economic aspects; Marketing; Management; Sports; Special events
Notes: Includes bibliographical references.