Marketing
Subtitle: Principles and Perspectives Loose Leaf
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: September 1, 1997
Language: eng
Format: Hardcover
Number of pages: 600
ISBN-13: 9780256218978
Subjects: Business & Management; Internet; Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Supplementals & Ancillaries; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; United States
First sentence: Amazon.com represents an interesting entrepreneurial story.