Kommunikations-Strategien im Pharma-Markt
Subtitle: verhaltenswissenschaftliche Ansätze zur Ärzte- und Patienten-Ansprache im Markt für verschreibungspflichtige Präparate
By: Helmut E. Becker.
Series: Konsum und Verhalten ;; Bd. 35
Publisher: Physica
Published: 1992
Place of publication: Heidelberg
Language: ger
Number of pages: 290
Subjects: Pharmaceutical industry -- Germany -- Marketing.; Communication in marketing -- Germany.
Notes: Includes bibliographical references (p. [261]-290).
Originally presented as the author's thesis (doctoral)--Universität-GH-Paderborn, 1991.