Public relations cases
Subtitle: international perspectives
By: edited by Danny Moss and Barbara DeSanto
Contributors: Moss,  Danny, 1954-; DeSanto, Barbara, 1950-
Publisher: Routledge
Published: 2002
Place of publication: London; New York
Language: eng
Number of pages: 267
Subjects: Public relations -- Case studies; Public relations -- Cross-cultural studies; Corporations -- Public relations -- Case studies; International business enterprises -- Case studies
Genres: Case studies; Cross-cultural studies
Notes: Includes bibliographical references
Table of contents: title: Shell : managing a corporate reputation globally / Tom Henderson and John Williams; title: Racism; title: condemn it or condone it : the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe; title: BBC America : how Britain won the colonies back / Barbara Desanto and Jo Petherbridge; title: Perkins Foods : the place of public relations in the profile of a European food business / David Davies and Danny Moss; title: The journey to demutualization : Clarica's internal communications challenge / Craig S. Fleisher and Paula Hendsbee; title: Barloworld : communicating strategic direction to increase shareholder value / Jon White; title: The PriceWaterhouseCoopers merger : using internal research to ensure a merger's success / Andrew Glew and Andrew Flint; title: Tine Norwegian Dairies : rebranding from the inside out / Peggy Simcic Brønn and Stein Drogseth; title: Oklahoma City and Kerr-McGee : managing internal communication during an external crisis / L. Dow Dozier; title: Does public relations make a difference? A comparative analysis of two major Swedish crises / Larsåke Larsson and Stig A. Nohrstedt; title: Lobbying for survival : the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris and Paul Baines; title: Creating from crisis : building the Oklahoma City National Memorial / Barbara Desanto, R. John Desanto and R. Brooks Garner; title: Paradise lost and restored : Florida and the tourist murders / Donn Tilson and Don W. Stacks; title: Raising environmental awareness in Slovenia : a public communication campaign / Dejan Vercic and Darinka Pek-Drapal; title: FASE - fundraising in Spain : generating sponsors for AIDS awareness / Danièle A. Letoré; title: The North West Towns' Consortium : public relations and the marketing of 'place' / Gary Warnaby and Dominic Medway; title: W. Moorcroft plc : the strategic role of marketing communications and public relations within an SME / Ruth Ashford and Neil Towers; title: The Tourer Marketing Bureau : supporting touring caravan sales through public relations / Anne Gregory; title: Worldcom Public Relations Group : global access, local focus / Brian Cummings and Barbara Desanto; title: Marks & Spencer plc : a crisis of confidence / Sandra Oliver