Know your customer
Subtitle: new approaches to customer value and satisfaction
By: Robert B. Woodruff, Sarah Fisher Gardial.
Contributors: Gardial, Sarah, 1957-
Publisher: Blackwell Business
Published: 1996
Place of publication: Cambridge, Mass., USA
Language: eng
Number of pages: 338
Subjects: Consumers' preferences.; Consumer satisfaction.; Quality of products.; Marketing -- Management.
Notes: Includes bibliographical references and index.