Innovation Management and New Product Development (4th Edition)
Edition: 4 edition
Publisher: Prentice Hall
Published: January 25, 2008
Language: eng
Format: Paperback
Number of pages: 600
ISBN-13: 9780273713159
Subjects: Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Marketing - General; Business & Economics / Marketing / General; Industrial management; Management; Product management; Technological innovations