[What's the future] of business?
Subtitle: changing the way businesses create experiences
By: Brian Solis
Publisher: Wiley
Published: 2013
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 218
ISBN-13: 9781118456538
Subjects: Customer services; Customer relations; Consumers; Social media
Description: "What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences."--Publisher description.
Notes: Includes bibliographical references (p. 215-218).
Table of contents: title: Total recall; title: Sorry, we're closed: how to survive digital Darwinism; title: The journey of business transformation; title: Meet the new generation of customers...generation C; title: The new customer hierarchy; title: The dim light at the end of the funnel; title: The zero moment of truth; title: The ultimate moment of truth; title: Opening a window into new consumerism; title: The dynamic customer journey; title: Inside the ellipse: embarking on the dynamic customer journey; title: Improving the UMOT to optimize the ZMOT; title: The six pillars of social commerce: understanding the psychology of engagement; title: The importance of brand in an era of digital Darwinism; title: Why user experience is critical to customer relationships; title: Innovate or die; title: The dilemma's innovator; title: The hero's journey.