Communication and persuasion
Subtitle: psychological studies of opinion change
By: by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley
Publisher: Yale University Press
Published: 1964
Place of publication: New Haven
Language: eng
Number of pages: 315
Copyright date: 1953
Subjects: Communication; Persuasion (Rhetoric); Applied Psychology
Notes: Includes bibliographies.