National brand and store brand price competition
Subtitle: who hurts whom? / Raj Sethuraman
Series: Report no. 95-105; Report (Marketing Science Institute) -- no. 95-105
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Comparative marketing; Generic products; Prices; Mathematical models; Brand name products; Brand choice
Notes: "Technical working paper".

Includes bibliographical references.