Une histoire du marketing
Subtitle: discipliner l'économie de marché
By: Franck Cochoy.
Series: Textes à l'appui. Série Anthropologie des sciences et des techniques,; Textes à l'appui.
Publisher: Découverte
Published: 1999
Place of publication: Paris
Language: fre
Number of pages: 391
Subjects: Marketing -- United States -- History.; Capitalism -- United States -- History.; Consumption (Economics) -- United States -- History.
Notes: Includes bibliographical references (p. [363]-380) and index.