Contemporary marketing
By: Louis E. Boone, David L. Kurtz
Contributors: Kurtz, David L.
Edition: 6th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1989
Place of publication: Chicago
Language: eng
Number of pages: 700
ISBN-13: 9780030228148
Notes: Includes indexes.

Bibliography: p. [N2]-N11.