I'm not buying it
Subtitle: how to turn today's skeptical Millennials into loyal customers
By: Christopher W. Anderson
Publisher: Christopher W. Anderson
Published: 2015
Place of publication: United States]
Language: eng
Number of pages: 239
ISBN-13: 9780986349416
Subjects: Target marketing; Young adult consumers; Attitudes; Generation Y.
Other titles: I am not buying it
Description: "A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically different than any other group before them. This book outlines what makes this consumer group different and why it is so important to connect with them during the buying and selling process. They can be extremely loyal if you can just connect with them in the way they want you to. Chris Anderson shares first hand observations and emerging data that can help any business or brand gain a competitive advantage on communicating with them and keeping them loyal."--Amazon.com.
Table of contents: title: Know who they are; title: Help them cross the apprehension threshold; title: Set the scene; title: Raise your customer service bar; title: Find a social cause; title: Tell your story; title: Satisfy the locavores; title: Be convenient. Or be left behind; title: Don't design for you. Design for them; title: Don't build it for you. Build it for them; title: Reach them with technology; title: Find them on their smartphones; title: Come up with your plan.