The adoption of marketing and sales automation
Subtitle: a model to explore benefits and risks, working paper
By: Rowland T. Moriarty, Gordon S. Swartz
Contributors: Swartz, Gordon S; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 91-111; Report (Marketing Science Institute) -- no. 91-111
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Subjects: Marketing -- Management -- Data processing; Marketing -- Decision making; Management information systems
Notes: "Working paper."

"May 1991."

"This paper presents the findings of a research program designed to explore key factors driving the adoption of MSA systems"--p. [i]

Includes bibliographical references (p. 35-42)