Protecting the brand
Subtitle: TM
By: Talcott J. Franklin.
Publisher: Barricade Books
Published: 2003
Place of publication: Fort Lee, NJ
Language: eng
Number of pages: 144
Subjects: Brand name products -- Management.; Brand name products -- Valuation -- Management.; Intangible property -- Valuation -- Management.
Notes: Includes bibliographical references (p. 135-137) and index.
Table of contents: value: The principles of brands; value: Brand use rules; value: Tricks of the trade : the practical side of brand protection programs.