From Altoids to Zima
Subtitle: the surprising stories behind 125 brand names
By: Evan Morris
Publisher: Simon & Schuster
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 199
ISBN-13: 9780743257978
Subjects: Brand name products
Description: Presents a guide to the meanings and stories behind over 125 well known brand names, arranged by product type, and includes food, clothes, cars, household furnishings, and cell phones.
Notes: "A Fireside book."

Includes bibliographical references (p. [198]-199).
Table of contents: title: FOOD AND DRINK: A.1. Steak Sauce; title: Absolut; title: Alpo; title: Altoids; title: Arm & Hammer; title: Bacardi; title: Betty Crocker; title: Birds Eye; title: Budweiser; title: Canada Dry; title: Chef Boyardee; title: Coca-Cola; title: Cracker Jack; title: Cuervo; title: Dr. Pepper; title: Fig Newton; title: Godiva; title: Good & Plenty; title: Grape-Nuts; title: Häagen-Dazs; title: Heinz 57 Varieties; title: Jell-O; title: KFC; title: Kool-Aid; title: Krispy Kreme; title: Life Savers; title: Lipton; title: M & Ms; title: Maxwell House; title: McDonald's; title: Mentos; title: Milk Duds; title: Mountain Dew; title: Ore-Ida; title: Oreo; title: Ovaltine; title: Peeps; title: Pepperidge Farm; title: Pepsi-Cola; title: Pillsbury; title: Pringles; title: Red Baron Pizza; title: Sara Lee; title: 7-Up; title: Spam; title: Starbucks; title: Twinkies; title: Wendy's; title: Wonder Bread; title: Yoo-Hoo; title: Zima; title: Clothing: Abercrombie & Fitch; title: Adidas; title: Banana Republic; title: Gap; title: Hush Puppies; title: Keds; title: Levi's; title: Manolo Blahnik; title: Nike; title: Playtex; title: TECHNOLOGY, TOYS, AND ASSORTED BRIGHT IDEAS: Apple Computers, Macintosh; title: Barbie; title: Barnes & Noble; title: BIC; title: Borders; title: Brawny; title: Canon; title: Chia Pets; title: Day-Glo; title: Dolby; title: Ebay; title: Eureka; title: Exxon; title: FedEx; title: Fender; title: Formica; title: Frisbee; title: Google; title: Hallmark; title: Hoover; title: Ikea; title: Jacuzzi; title: Kleenex; title: Kodak; title: Lego; title: Lysol; title: Microsoft; title: Motorola; title: Muzak; title: Nikon; title: Pentium; title: Polaroid; title: Pyrex; title: Random House; title: Rolex; title: Scotch Tape; title: Scrabble; title: Slinky; title: Sony; title: Swatch; title: TAG Heuer; title: Teflon; title: Tupperware; title: Velcro; title: WD-40; title: Xerox; title: Yahoo!; title: Yo-Yo; title: CARS: Hummer; title: Jeep; title: Land Rover; title: Mercedez-Benz; title: Saab; title: Volkswagen; title: Volvo; title: DRUGS AND COSMETICS: Ivory soap; title: Listerine; title: Mary Kay; title: Noxzema; title: Olay; title: Prozac; title: Q-Tips; title: Vaseline; title: Viagra.