Inbound Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776818791
Table of contents: title: Content; title: 1. An Introduction to Inbound Marketing; title: 1.1. Web 2.0; title: 1.2. Some fictional, real life examples (if that makes any sense); title: 1.3. Online inbound marketing – A Quick Breakdown; title: 2. Branding; title: 3. The website; title: 4. Content Marketing; title: 5. The Search Engines; title: 5.1. The Easiest Market Research you ever Saw; title: 5.2. Competition Analysis; title: 6. Social Media; title: 6.1. Social Bookmarking Sites; title: 6.2. Blogging; title: 6.3. YouTube and online video; title: 6.4. LinkedIn; title: 6.5. Twitter; title: 6.6. Flickr; title: 6.7. Facebook; title: 6.8. A few smaller ones worth a mention; title: 6.9. Google+; title: 6.10. FourSquare; title: 6.11. Groupon; title: 6.12. MySpace; title: 7. Email Marketing; title: 8. Conversion rate Optimisation; title: 9. Final Checklist; title: 10. Where Next?; title: 11. Conclusion