SH.A.R.P.
Subtitle: asymmetric cannibalism between substitute items listed by retailers
By: by Alain Bultez...[et al.].
Contributors: Bultez, Alain.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.88-08
Publisher: European Institute For Advanced Studies in Management
Published: 1988
Place of publication: Brussels
Language: eng
Number of pages: 38
Subjects: Brand choice.
Other titles: Asymmetric cannibalism between subsitute items listed by retailers.