Retail 101
Subtitle: the guide to managing and marketing your retail business
By: Nicole L. Reyhle and Jason A. Prescott
Contributors: Prescott, Jason A., author
Publisher: McGraw-Hill Education
Published: 2014
Language: eng
Number of pages: 251
ISBN-13: 9780071840149
Subjects: Marketing; Management; Retail trade
Notes: Includes bibliographical references and index.
Table of contents: title: Being indie in a big-box world. Standing out among the crowd ; Stepping outside your comfort zone ; Leaning on outside organizations ; Identifying your unique store story; title: Practical steps to increase your store visibility and sales. Sourcing products through trade shows and the internet ; Buying for customers versus yourself ; Selling your products ; Applying press and marketing to your business; title: Making a mark in the economy. Making your presence online ; Taking part in shop-local initiatives ; A crystal ball for independent retailers.