Social communication in advertising
Subtitle: consumption in the mediated marketplace
By: William Leiss ... [et al.]
Contributors: Leiss, William, 1939-; Botterill, Jackie
Edition: 3rd ed. / revised by Jacqueline Botterill
Publisher: Routledge
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 683
Subjects: Advertising -- Social aspects
Notes: Previous edition entered under William Leiss as author

Includes bibliographical references (p. 637-659) and index
Table of contents: title: Introduction; title: From traditional to industrial society; title: Advertising in the transition from industrial to consumer society; title: Advertising and the development of communications media; title: Advertising and the development of agencies; title: The structure of advertisements; title: Goods as communicators and satisfiers; title: Consumer cultures and mediated markets; title: Late modern consumer society; title: Media in the mediated marketplace; title: Full service agencies: globalization and unbundling; title: Structure and agency: tensions at play in advertising design; title: The mobilization of the yuppies and generation X; title: Negotiated messaging for generation X; title: Mobilizing the culturati; title: The fifth frame; title: Issues in social policy