Welcome to the creative age
Subtitle: bananas, business and the death of marketing
By: Mark Earls.
Publisher: Wiley
Published: 2002
Place of publication: Chichester; New York
Language: eng
Number of pages: 276
Subjects: Marketing.; Creative ability in business.
Description: "This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.
Notes: Includes bibliographical references (p. [261]-271) and index.