Trend watching
Subtitle: how the media create trends and how to be the first to uncover them
By: John E. Merriam and Joel Makower.
Contributors: Makower, Joel, 1952-
Publisher: AMACOM
Published: 1988
Place of publication: New York, NY
Language: eng
Number of pages: 210
Subjects: Mass media -- United States.; Mass media -- Statistical methods.; Content analysis (Communication)
Notes: "A Tilden Press book."
Includes index.