The marketer's guide to successful package design
By: Herbert M. Meyers, Murray J. Lubliner.
Contributors: Lubliner, Murray J.; American Marketing Association.
Publisher: NTC Business Books
Published: 1998
Place of publication: Lincolnwood (Chicago), Ill
Language: eng
Number of pages: 281
Subjects: Packaging.; Marketing.; Packaging -- Design.
Description: The authors, two top brand identity and package design experts, with a combined 50-plus years of hands-on industry experience, show how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies.
Notes: Includes bibliographical references (p. 269-272) and index.
"American Marketing Association."