Separating the effects of advertising and promotion
Subtitle: how research can help : case studies, new approaches and solutions, latest modelling results : transcript proceedings.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1989
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 311
Subjects: Advertising -- Research.; Sales promotion -- Congresses.
Other titles: Advertising and promotion.; ARF Advertising and Sales Promotion Effectiveness Workshop.
Notes: Includes bibliographical references.
"An Advertising Research Foundation two-day key issues workshop, the Waldorf-Astoria Hotel, New York City, February 14-15, 1989."
Spine title: ARF Advertising and Sales Promotion Effectiveness Workshop.