Advertising in contemporary society
Subtitle: perspectives toward understanding
By: Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage.
Contributors: Haefner, James E.; Sandage, C. H. 1902-
Edition: 2nd ed.
Publisher: South-Western Pub. Co.
Published: 1990
Place of publication: Cincinnati, OH
Language: eng
Number of pages: 190
Subjects: Advertising
Notes: Includes bibliographical references.