Marketing of High-Technology Products and Innovations (2nd Edition)
Edition: 2 edition
Publisher: Prentice Hall
Published: June 30, 2004
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780131411685
Subjects: Sales & marketing; Technology & Industrial Arts; High technology industries; Marketing Management; Product Management; Business & Economics; Textbooks; Business/Economics; Marketing; Engineering - General; Marketing - General; Business & Economics / Marketing / General; E-Commerce - Internet Marketing
First sentence: If high tech is permeating even basic industries, just what is high tech?