The PR buzz factor
Subtitle: how using public relations can boost your business.
Publisher: Kogan Page Limited; Kogan Page
Published: 2006
Place of publication: London; and Philadelphia
Language: eng
Number of pages: 184
Subjects: Public relations.; Strategic planning.
Notes: Includes index.
Table of contents: title: Introduction: what makes you tick?; title: The audit; title: Introduction ; the audit ; gathering information ; strategy versus tactics; title: Why you need PR; title: Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion; title: Environmental analysis; title: Introduction ; the SWOT analysis ; conclusion; title: Looking after your stakeholders; title: Introduction ; stakeholder mapping ; messages ; an internet community ; where to now?; title: Tactics; title: Introduction ; the next step ; over to you; title: The end has no end; title: Introduction ; monitoring and evaluation ; keep it going; title: Appendix: help available for small businesses.