KFC in China
Subtitle: secret recipe for success
By: Warren K. Liu.
Publisher: John Wiley & Sons (Asia)
Published: 2008
Place of publication: Singapore; Hoboken, NJ
Language: eng
Number of pages: 191
ISBN-13: 9780470823842
Subjects: Kentucky Fried Chicken (Firm); International business enterprises -- China.; Franchises (Retail trade) -- China -- Marketing.
Description: xiii, 191 p. : 23 cm
Notes: Includes index.