Principles of marketing
By: Philip Kotler ... [et al.].
Contributors: Kotler, Philip.; Kotler, Philip.
Edition: European ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: London; New York
Language: eng
Subjects: Marketing
Notes: Includes bibliographical references and index.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.