Organizational Aspects of Health Communication Campaigns
Subtitle: What Works?
Contributors: Thomas E. Backer (Editor); Everett M. Rogers (Editor)
Publisher: Sage Publications, Inc
Published: June 9, 1993
Language: eng
Format: Paperback
Number of pages: 250
ISBN-13: 9780803949980
Subjects: Communication Studies; Health systems & services; United States; Health/Fitness; Consumer Health; Language Arts & Disciplines; Organizational effectiveness; Language; Mass media in health education; Communication; General; Health & Fitness / General; Language Arts & Disciplines / Communication; Language Arts & Disciplines-Communication; Case studies
First sentence: Both the federal government and the private sector have invested considerable resources in health communication campaigns intended to influence health behavior positively in America.