Product life cycles
By: Robert D. Buzzell [et al.]
Contributors: Buzzell, Robert D. 1933-
Series: Project description
Publisher: Marketing Science Institute
Published: 1969
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 64
Subjects: Product management -- Mathematical models; Commercial products -- Mathematical models
Notes: On cover : Marketing Science Institute Research Program

"Based on a seminar held on September 16, 1969 for MSI's member companies."