Consumer satisfaction
Subtitle: advancements in theory, modeling, and empirical findings
By: Alessandro M. Peluso
Publisher: Peter Lang
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9783034306362
Subjects: Methodology; Research; Marketing research; Consumer satisfaction
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The construct of consumer satisfaction; title: An application of the knowledge-hope model of consumer satisfaction; title: Methodology; title: Research implications and operational strategies to increase consumer satisfaction.