Personifikacja marki
Subtitle: perspektywa psychologiczna i marketingowa
By: Oleg Gorbaniuk
Publisher: Wydawnictwo KUL
Published: 2011
Place of publication: Lublin
Language: pol
Number of pages: 477
ISBN-13: 9788377023082
Subjects: Marketing; Branding (Marketing); Psychological aspects
Notes: Includes bibliographical references (pages 399-447).