Competitive environmental analysis of firm performance in consumer goods industries
By: by Mark M. Moriarty and Vasudevan Sundararajan.
Contributors: Sundararajan, Vasudevan.; Krannert Graduate School of Management.; Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 949; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 949.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1988
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 36
Subjects: Competition.; Marketing.
Notes: Includes bibliographical references (p. 34-36).
"December 1988."