Weighted-additive versus reference-dependent models of bundle evaluation
Subtitle: evidence from discount framing on product bundles with surcharges
By: Arvind Sahay, Sumitava Mukherjee
Contributors: Mukherjee, Sumitava, author; Indian Institute of Management, Ahmedabad
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 16
Subjects: Bundling (Marketing); Delivered pricing
Notes: Includes bibliographical references (leaves 13-14).