Services branding
Subtitle: the role of leadership during the internal brand building process in multicultural organisations
By: Christine Vallaster and Leslie De Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working papers -- 6 ; -- 2003
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 37
Subjects: Brand name products.
Notes: Includes bibliographical references.