The genius machine
Subtitle: the eleven steps that turn raw ideas into brilliance
By: Gerald Sindell.
Publisher: New World Library
Published: 2009
Place of publication: Novato, Calif
Language: eng
ISBN-13: 9781577316503
Subjects: New products; Product management; Marketing
Notes: Includes index.
Table of contents: title: Distinctions : yes, there is no vanilla; title: Identity : the skinny Sumo; title: Implications : the reasonable extremist; title: Testing : find the breaking point; title: Precedent : the great conversation; title: Need : we are not alone; title: Foundation : discover the house rules; title: Completion : the Alexandria test; title: Connecting : flatten the learning curve; title: Impact : the point of no return; title: Advocacy : a curator of hooks.