Slugfest
Subtitle: inside the epic fifty-year battle between Marvel and DC
By: Reed Tucker
Edition: First edition.
Published: 2017
Language: eng
Number of pages: 286
ISBN-13: 9780306825460
Subjects: History and criticism; Competition; Comic books, strips; Case studies; Inc DC Comics; Marvel Comics Group; History
Other titles: Inside the epic 50-year battle between Marvel and DC
Description: "THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Amazon.com.
Notes: Includes bibliographical references (pages 261-276) and index.
Table of contents: title: DC becomes the industry's eight-hundred-pound gorilla; title: Mighty Marvel comes out swinging; title: The rivalry catches fire; title: DC desperately chases Marvel; title: The "devilish competition" pulls off a headline-worthy heist; title: The universes collide at last; title: DC reboots to take on Marvel; title: You will believe a man can fly; title: The battle moves to a new arena; title: the comic shop; title: DC's big, bold gamble; title: From humongous boom to hideous bust; title: The war gets uncivil; title: Superhero movies and TV shows take over the world; title: The rivalry moves from the comic rack to the corporate boardroom; title: Epilogue.