Cases in promotional strategy
By: James F. Engel, W. Wayne Talarzyk.
Contributors: Talarzyk, W. Wayne.
Edition: Rev. ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1984
Place of publication: Homewood, Ill
Language: eng
Number of pages: 282
Subjects: Marketing -- Case studies.; Advertising -- Case studies.
Notes: Includes index.