Marketing opportunity analysis
Subtitle: text and cases
By: Robert E. Stevens ... [et al.].
Contributors: Stevens, Robert E., 1942-
Publisher: Best Business Books; Routledge; Brand: Routledge
Published: 2006
Place of publication: Binghamton, NY
Language: eng
Number of pages: 276
ISBN-13: 9780789024183; 9780789024190
Subjects: Marketing research.; Consumer behavior.
Notes: Includes bibliographical references and index.