South African marketing cases for decision makers
By: Leyland Pitt, Deon Nel.
Contributors: Nel, Deon.
Edition: 3rd ed.
Publisher: Juta
Published: 2001
Place of publication: Lansdowne
Language: eng
Number of pages: 368
Subjects: Marketing -- South Africa -- Case studies.; Marketing -- South Africa.
Genres: Case studies.
Notes: Includes bibliographical references (p. 178-179).