Was Marken unwiderstehlich macht
Subtitle: 101 Wege zur Begehrlichkeit
By: Klaus-Dieter Koch
Publisher: Orell Füssli
Published: 2009
Place of publication: Zürich
Language: ger
Number of pages: 236
ISBN-13: 9783280053430
Subjects: Branding (Marketing)
Notes: Includes bibliographical references (p. 234+-235).