The franchise survival guide
Subtitle: real-world solutions for turning your investment into a money-making business
By: Carol B. Green.
Publisher: Probus Pub. Co.
Published: 1993
Place of publication: Chicago, Ill
Language: eng
Number of pages: 231
Subjects: Franchises (Retail trade) -- Handbooks, manuals, etc.; New business enterprises -- Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
Table of contents: title: The franchising evolution; title: Franchising from the franchisee perspective; title: Sources of capital to finance your franchise; title: Analyzing competition in the 1990s; title: Changes in market conditions; title: Setting marketing goals; title: Setting prices; title: Controlling costs; title: Managing your money effectively; title: Purchasing and inventory management; title: Crime as a business cost; title: The ravages of nature on business.