Strategic marketing
By: Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring
Contributors: Matzler, Kurt, author; Ring, Lawrence J., author
Edition: Second printing.
Publisher: Good Dog Publishing
Published: 2012
Place of publication: Williamsburg, Virginia, USA
Language: eng
Number of pages: 381
ISBN-13: 9780990542704
Copyright date: 2012
Subjects: Marketing; Management; Strategic planning
Notes: Includes bibliographical references and index.