Guang gao gong xin zhan lue
Subtitle: pin pai ding wei
By: Ai Lisi, Jie Telaote zhu ; Liu Yizhi yi
Contributors: Trout, Jack; Liu, Yizhi
Edition: Di 1 ban
Series: Xian dai guang gao xue ming zhu cong shu -- [5]; Xian dai guang gao xue ming zhu cong shu -- 5.
Publisher: Zhong guo you yi chu ban gong si
Published: 1995
Place of publication: Beijing Shi
Language: chi
Number of pages: 216
ISBN-13: 9787505701618
Subjects: Positioning (Advertising); Guang gao xue; Shang ye xin li xue
Other titles: Pin pai ding wei
Work titles: Positioning
Description: "Ding wei " shi yong lai zhang wo dang jin chuan bo guo duo she hui zhong de chuan bo nan ti, shi guang gao qu de gao du xiao guo de zhong yao li lun. ben shu dui " pin pai ding wei " de yi yi, gui ze ji ji ben ce lue, zuo le xiang jin de chan shu.
Notes: Translation of: Positioning : the battle for your mind.