The uses of institutional culture
Subtitle: strengthening identification and building brand equity in higher education
By: J. Douglas Toma, Greg Dubrow, and Matthew Hartley.
Contributors: Dubrow, Greg.; Hartley, Matthew.
Series: ASHE higher education report -- v. 31, no. 2
Publisher: Wiley Periodicals, Inc.; Jossey-Bass
Published: 2005
Place of publication: Hoboken, NJ; San Francisco
Language: eng
Number of pages: 105
Subjects: Universities and colleges -- Public relations -- United States.; Education, Higher -- Marketing.; Education, Higher -- Aims and objectives.; College publicity -- United States.; Universities and colleges -- United States -- Administration.; Education, Higher -- Planning.
Other titles: Strengthening identification and building brand equity in higher education
Notes: Includes bibliographical references (p. 79-96) and indexes.
Table of contents: value: Identification, equity, and culture; value: Using culture to strengthen institutional identification; value: Using culture to build brand equity; value: Understanding institutional culture; value: Institutional culture in substance and form; value: Using institutional culture to strengthen institutional identification and build brand equity.