Branded entertainment
Subtitle: product placement and brand strategy in the entertainment business
By: Jean-Marc Lehu.
Edition: 1st paperback ed.
Publisher: Kogan Page
Published: 2009
Place of publication: London; Philadelphia, PA
Language: eng
ISBN-13: 9780749453374
Subjects: Product placement in mass media; Product management; Branding (Marketing)
Work titles: Publicité est dans le film.
Notes: Originally published: 2007.

Includes bibliographical references and index.