Pre-commerce
Subtitle: how companies and customers are transforming business together
By: Bob Pearson with Dan Zehr
Contributors: Zehr, Dan
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2011
Place of publication: San Francisco
Language: eng
Number of pages: 310
ISBN-13: 9780470928448
Subjects: Social media; Consumer behavior; Internet marketing; Technological innovations; Economic aspects; Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: The rise of pre-commerce; title: The evolution of pre-commerce; title: The move from market research to customer insights; title: Meet the new influencers; title: The secrets to successful pre-commerce marketing; title: Building ambassadors for your brands; title: The tectonic plates of the pre-commerce world; title: How idea generation works; title: Customer support : the new revenue stream; title: Politics and business : reshaping our beliefs; title: Creating your intellectual network; title: Antibodies, enablers, and heroes; title: Conclusion : getting started.