Marketing
By: [by] Theodore N. Beckman [and] William R. Davidson.
Contributors: Davidson, William R.
Edition: 7th ed.
Publisher: Ronald Press Co.
Published: 1962
Place of publication: New York
Language: eng
Number of pages: 873
Subjects: Marketing.
Notes: Includes bibliographical references and index.
Previous editions, by Harold H. Maynard and others, published under title: Principles of marketing.