Blue ocean strategy
Subtitle: how to create uncontested market space and make the competition irrelevant
By: W. Chan Kim, Renée Mauborgne
Contributors: Mauborgne, Renée
Publisher: Harvard Business School Press
Published: 2005
Place of publication: Boston, Mass
Language: eng
Number of pages: 240
Subjects: New products; Market segmentation
Notes: Includes bibliographical references (p. [223]-229) and index
Table of contents: title: Creating blue oceans; title: Analytical tools and frameworks; title: Reconstruct market boundaries; title: Focus on the big picture, not the numbers; title: Reach beyond existing demand; title: Get the strategic sequence right; title: Overcome key organizational hurdles; title: Build execution into strategy; title: The sustainability and renewal of blue ocean strategy