Business Marketing Management
Subtitle: A Strategic View of Industrial & Organizational Markets (The Dryden Press Series in Marketing)
Edition: 6th edition
Publisher: Dryden Pr
Published: August 1997
Language: eng
Format: Hardcover
Number of pages: 816
ISBN-13: 9780030206337
Subjects: Sales & marketing management; Economics - General; Finance; Marketing - General; Business & Economics; Business/Economics