Brand Driven
Subtitle: The Route to Integrated Branding Through Great Leadership
Contributors: Lynn M Parker (Editor)
Publisher: Kogan Page
Published: April 1, 2003
Language: eng
Format: Hardcover
Number of pages: 334
ISBN-13: 9780749437978
Subjects: Sales & marketing; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - General; Management; Entrepreneurship; Advertising & Promotion; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics/Entrepreneurship; Business & Economics/Marketing - General; Leadership