Using a nonlinear response function in estimating advertising's carry-over effects
By: by Paul W. Farris and David J. Reibstein
Contributors: Reibstein, David J.
Series: Report (Marketing Science Institute) -- no. 78-107; Report (Marketing Science Institute) -- no. 78-107.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 15
Subjects: Advertising; Rate of return; Mathematical models
Notes: "Technical report"--Cover.

Includes bibliographical references (p. 14).