Making ads
Subtitle: some of the things Foote, Cone & Belding knows for sure about what should go into, and stay out of, a magazine or newspaper advertisement
By: by John E. O'Toole.
Contributors: Foote, Cone & Belding.
Publisher: Foote, Cone & Belding
Published: 1976
Place of publication: [New York]
Language: eng
Number of pages: 48
Subjects: Advertising, Magazine.; Advertising layout and typography.; Advertising, Newspaper.
Notes: Bibliography: p. 46-48.
"Intended solely for the use of FCB people in their work for FCB clients."