Advertising
Subtitle: selling the consumer
By: by John Lee Mahin
Series: Essential business reference library
Publisher: Doubleday, Page & Company
Published: 1919
Place of publication: Garden City, New York
Language: eng
Number of pages: 298
Subjects: Advertising
Notes: "References" at end of most of the chapters.

Microfilm. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.