Das Informationsverhalten im Entscheidungsprozess vor der Markteinführung eines neuen Artikels
Subtitle: Bericht über e. empir. Erhebung
By: von Richard Köhler.
Series: Schriftenreihe der Zeitschrift für Betriebswirtschaft ;; Bd. 4
Publisher: Gabler
Published: 1972
Place of publication: Wiesbaden
Language: ger
Number of pages: 61
Subjects: New products.; Marketing.; Decision making.
Notes: Bibliography: p. [60]-61.
A slight revision of the author's report prepared at the University of Mannheim, which was concluded and issued in April 1972.