How to write a business plan
By: Edwin T. Crego, Peter D. Schiffrin, James C. Kauss
Edition: 4th ed.
Publisher: American Management Association
Published: 1995
Place of publication: [Watertown, MA]
Language: eng
Number of pages: 258
ISBN-13: 9780761215264; 9781283689052; 9780761214281
Subjects: Business planning; Programmed instruction; Industrial management; Planning; Commerce; BUSINESS & ECONOMICS; Strategic Planning; Style commercial; Planification stratégique
Description: The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: Evaluate your company's capabilities, strengths, and weaknesses Pinpoint the cruci.
Notes: Includes index.

Includes bibliographical references (pages 225-226) and index.

English.