TV 홈 쇼핑 산업 의 이해
By: Kim Sŏng-ch'ŏl [and six others] chiŭm
Series: Midiŏ Sanŏp Yŏn'gu Sent'ŏ yŏn'gu ch'ongsŏ -- 2; Nanam sinsŏ -- 1956
Publisher: Nanam
Published: 2018
Place of publication: Kyŏnggi-do P'aju-si
Language: kor
Number of pages: 197
ISBN-13: 9788930089562
Subjects: Telemarketing; Teleshopping; Cable television advertising; Electronic commerce
Other titles: TV hom syop'ing sanŏp ŭi ihae
Notes: Includes bibliographical references (pages 189-194).
Table of contents: title: 1. TV hom syop'ing sanŏp ŭi kujo / Nam Chae-hyŏn; title: 2. Sosyŏl midiŏ e nat'anan TV hom syop'ing e taehan insik / Chŏng Yun-hyŏk; title: 3. TV hom syop'ing sanŏp ŭi kyuje / Pak Chu-yŏn; title: 4. Omni ch'aenŏl sidae ŭi TV hom syop'ing mak'et'ing chŏllyak / Ch'oe Se-jŏng; title: 5. TV hom syop'ing ch'aenŏl ŭi kukchehwa / Chŏn Pŏm-su; title: 6. TV hom syop'ing saŏpcha ŭi T k'ŏmŏsŭ p'ojisyŏning / Kim Sŏng-ch'ŏl; title: 7. TV hom syop'ing saŏpcha ŭi pŏpchŏk ch'aegim kwa sahoejŏk ch'aegim / An Chŏng-min.