Towards a general theory of price promotions
Subtitle: a theoretical and empirical analysis
By: by Rajan Hooda.
Published: 1990
Language: eng
Format: Microform
Number of pages: 203
Notes: Microfilm. Chicago, Ill. : University of Chicago, Joseph Regenstein Library, Dept. of Photoduplication, 1990. 1 microfilm reel ; 35 mm.
Thesis (Ph. D.)--University of Chicago, 1990.