Marketplace 30
Publisher: Palgrave MacMillan; Palgrave Macmillan
Published: 2013
Number of pages: 247
ISBN-13: 9780230342149
Description: The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.