Advertising and the mind of the consumer
Subtitle: what works, what doesn't, and why
By: Max Sutherland.
Series: The Allen & Unwin business and management series
Publisher: Allen & Unwin
Published: 1993
Place of publication: St. Leonards, NSW
Language: eng
Number of pages: 246
Subjects: Advertising -- Psychological aspects; Consumer behavior
Notes: Includes bibliographical references (p. 229-235) and index.