Marketing customer interface.
Contributors: Chartered Institute of Marketing.
Series: CIM companion
Publisher: CIM Publishing
Published: 2002
Place of publication: Cookham
Language: eng
Notes: "This companion is designed to complement the core texts recommended in the syllabus for this module, It's all about customers, J. Frazer-Robinson, and Relationship marketing for competitive advantage, Payne, Christopher, Clark and Peck" - p.1.

Professional and scholarly.