Transaction decoupling
Subtitle: the effects of price bundling on the decision to consume
By: Dilip Soman, John T. Gourville
Contributors: Gourville, John T.
Series: Report -- no. 98-131; Report (Marketing Science Institute) -- no. 98-131
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Pricing -- Psychological aspects; Consumer behavior; Service industries -- Prices -- Psychological aspects; Service industries -- Marketing
Notes: "Working paper."

"December 1998."

Includes bibliographical references (p. 35-36)