Estructuras de la comunicación por objetivos
Subtitle: estructuras publicitarias y de relaciones públicas
By: Juan Manuel Mazo del Castillo.
Edition: 1. ed.
Series: Ariel comunicación
Publisher: Ariel
Published: 1994
Place of publication: Barcelona
Language: spa
Number of pages: 603
Subjects: Publicity.; Public relations.
Notes: Includes bibliographical references (p. [597]-599).