Essentials of statistics in marketing
By: C. S. Greensted, A. K. S. Jardine, J. D. Macfarlane
Contributors: Jardine, A. K. S.; Macfarlane, J. D; Institute of Marketing; CAM Foundation
Edition: 2d ed
Publisher: Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann
Published: 1978
Place of publication: London
Language: eng
Number of pages: 257
Subjects: Marketing -- Statistical methods; Statistics
Notes: Includes index

Bibliography: p. 243-245