Strategic market planning
By: Robert J. Hamper, L. Sue Baugh.
Contributors: Baugh, L. Sue.
Publisher: NTC Business Books
Published: 1990
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 254
Subjects: Marketing -- Management.; Business planning.; Marketing research.
Description: A step-by-step explanation of how to build a dynamic, future-oriented marketing plan for your company. Designed to serve as a practical guide through the planning process with an emphasis on developing a proactive marketing plan.
Notes: Includes bibliographical references and index.