Podcast academy
Subtitle: the business podcasting book : launching, marketing, and measuring your Podcast
By: editor-in-chief, Michael Geoghegan ; by Greg Cangialosi ... [et al.].
Contributors: Geoghegan, Michael W. 1968-
Publisher: Focal Press, Elsevier
Published: 2008
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 420
ISBN-13: 9780240809670
Subjects: Webcasting; Marketing
Notes: Includes index.
Table of contents: title: The podcasting revolution / by Greg Cangialosi; title: Leveraging the shift to social media / by Greg Cangialosi; title: The emergence of corporate podcasting / by Greg Cangialosi; title: Internal considerations for podcasting / by Greg Cangialosi; title: Planning your podcast / by Ryan Irelan; title: Pre-production decisions / by Ryan Irelan; title: Podcast production / by Ryan Irelan; title: Podcast post-production / by Ryan Irelan; title: Legal issues / by Colette Vogele; title: RSS : the plumbing behind the medium / by Ryan Irelan; title: Getting your podcast out there / by Greg Cangialosi; title: Online marketing tactics that generate results / by Greg Cangialosi; title: Building community and interactivity / by Greg Cangialosi; title: Show me the metrics / by Greg Cangialosi; title: Making money with your podcast / by Tim Borquin; title: Putting it all together / by Greg Cangialosi.