The donor bond
Subtitle: how to nurture your donors using strategic marketing and  management techniques
By: Barry J. McLeish.
Publisher: Fund Raising Institute
Published: 1991
Place of publication: Rockville, Md
Language: eng
Number of pages: 173
Subjects: Nonprofit organizations -- United States -- Marketing.; Nonprofit organizations -- United States -- Finance.; Fund raising -- United States.; Nonprofit organizations -- United States -- Management.
Notes: Includes bibliographical references (p. 163-169) and index.