Computation and estimation of the duration of advertising effect on sales
Subtitle: some asymptotic findings for the Koyck model
By: by Wilfried R. Vanhonacker
Series: Research working paper -- no. 501A; Research working papers (Columbia University. Graduate School of Business) -- no. 501A.
Publisher: Graduate School of Business, Columbia University
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 41
Notes: Bibliography: p. 40-41.