Going Green
Subtitle: how to communicate your company's environmental commitment
By: E. Bruce Harrison.
Publisher: Business One Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 344
Subjects: Industrial management -- Environmental aspects -- United States.; Corporations -- Public relations -- United States.; Business enterprises -- United States -- Environmental aspects.; Green movement -- United States.; Environmental protection -- United States.; Social responsibility of business -- United States.
First sentence: You may be one of the many business executives who are asking now:  How does my company--how do I personally--"go green" in the right way?
Description: Written for business executives, with emphasis on corporate communications, by a business community participant in the 1992 United Nations Conference on Environment and Development (Rio de Janiero), Going Green identified trends of the early 1990s that made "green public relations" essential for U. S. corporations.
Notes: Includes bibliographical references (p. 329-333) and index.
Table of contents: title: Part 1:  The Big Green Picture; Part 2:  Customer-Publics; Part 3: How To...; Part 4: Models of Success; Part 5:  Issues Ahead; Part 6:  Conclusion