Marketing Communications Classics
Subtitle: An International Collection of Classic and Contemporary Papers
Edition: 1 edition
Publisher: CENGAGE Lrng Business Press
Published: September 30, 1999
Language: eng
Format: Paperback
Number of pages: 524
ISBN-13: 9781861525079
Subjects: Business communication & presentation; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General