Marketing theory and applications
By: 1991 AMA Winter Educators' Conference ; editors, Terry L. Childers ... [et al.]
Contributors: Childers, Terry L
Publisher: American Marketing Association
Published: 1900
Place of publication: Chicago, Ill
Language: eng
Number of pages: 479
Subjects: Marketing -- Congresses
Other titles: Marketing theory & applications
Notes: Cover title: Marketing theory & applications

"Volume 2."

Includes bibliographical references and index