Keyword advertising und keyword buying
By: Moritz Hüsch
Edition: 1. Aufl.
Series: Internet und Recht -- Bd. 2
Publisher: Nomos
Published: 2006
Place of publication: Baden-Baden
Language: ger
Number of pages: 165
Subjects: Internet advertising; Law and legislation; Trademarks; Keyword searching; Telemarketing
Notes: Originally presented as the author's thesis (doctoral)--Universität Hamburg, 2005.

Includes bibliographical references (p. 159-165).