Cutting edge international research
Subtitle: [selected expanded papers from the 8th ICORIA (International Conference on Research in Advertising), which took place at the Alpen-Adria University of Klagenfurt, Austria, in 2009]
By: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.).
Contributors: European Advertising Academy; International Conference on Research in Advertising (8th., 2009. Klagenfurt, Austria) .
Edition: 1st ed.
Series: Advances in Advertising Research -- 1; Advances in Advertising Research (European Advertising Academy) -- 1.
Publisher: Gabler
Published: 2010
Place of publication: Wiesbaden
Language: eng
Number of pages: 412
ISBN-13: 9783834921116
Subjects: Comunicación en marketing; Publicidad; Congresos y asambleas
Notes: En la cub.: European Advertising Academy.