Radio Deals
Subtitle: A Step by Step Guide
Publisher: Radio Business Report
Published: January 31, 2002
Format: Paperback
Number of pages: 198
ISBN-13: 9780971911000
Subjects: Business & Economics / Sales & Selling; Business & Economics; Buying and selling; Handbooks, manuals, etc; Radio stations; Sales & Selling
First sentence: After the buyer and seller have worked out the basic terms of their deal, a letter of intent serves to memorialize those terms in anticipation of the formal agreement.