Managing complements
By: David B. Yoffie, Mary Kwak
Contributors: Kwak, Mary, 1966-; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 05-084; Working paper (Harvard Business School. Division of Research) -- 05-084
Publisher: Division of Research, Harvard Business School
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 0
Description: In business, as in war, "know yourself" and "know your enemy" have long been rules number one and two. But today, a third maxim "know your friends" or complementors is steadily moving up the list. Complementors provide products or services that increase your offerings' value in customers' eyes, be it software for hardware, peanut butter for jelly, or gas stations for cars. While the benefits that complementors bring to the table are well understood, the potential for conflict is still frequently overlooked.
Notes: Includes bibliographical references.