Marketing management
By: Brian Sheehan
Series: Basics Marketing -- 03; AVA Academia; Basics marketing -- 03.; AVA academia
Publisher: AVA Pub.; Distributed in the USA by Ingram Publisher Services
Published: 2011
Place of publication: Lausanne, Switzerland; La Vergne, TN
Language: eng
Number of pages: 167
ISBN-13: 9782940411511
Subjects: Marketing; Study and teaching; Management
Notes: "Ethical: awareness/reflection/debate."

Includes bibliographical references and index.