Which ad pulled best?
Subtitle: Tests, results, conclusions, sales, inquiries, readership.
Series: Printers' ink fact-test report; no. 1
Publisher: Funk & Wagnalls in association with Printers' Ink Pub. Co.
Published: 1951
Place of publication: New York
Language: eng
Number of pages: 163
Subjects: Advertising
Notes: A Printers' ink business bookshelf book.