Consumer Driven Electronic Transformation
Subtitle: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
Contributors: Georgios J. Doukidis (Editor); Adam P. Vrechopoulos (Editor)
Edition: 1 edition
Publisher: Springer
Published: January 12, 2005
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9783540226116
Subjects: Purchasing & supply management; Management Science; Business logistics; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Production & Operations Management; Business & Economics / Marketing / General; Management