Strategic marketing management
Subtitle: planning, implementation, and control
By: Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.
Contributors: Gilligan, Colin.; Pearson, David J.; Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1992
Place of publication: Oxford; Boston
Language: eng
Number of pages: 644
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 616-634) and index.
"Published in association with the Chartered Institute of Marketing."