Beyond the Basics
Subtitle: Research-Based Rules for Internet Retailing Advantage
Contributors: Donna L. Hoffman (Editor); Thomas P. Novak (Editor)
Publisher: Sloan Center for Internet Retailing
Published: March 2005
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780976343509
Subjects: Consumer Behavior - General; E-Commerce - Internet Marketing; Industries - Retailing; Business / Economics / Finance
First sentence: Extensive growth in online shopping in the U.S. has positioned the Internet as a formidable retail and marketing channel.