Marketing
By: Joel R. Evans, Barry Berman.
Contributors: Berman, Barry.
Edition: 6th ed.
Publisher: Macmillan Pub. Co.; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; London; New York
Language: eng
Number of pages: 773
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.