The New Global Marketing Reality
Publisher: Palgrave Macmillan
Published: January 17, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781403905208
Subjects: Sales & marketing; Marketing - General; Management; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Marketing / General; Marketing
First sentence: In this chapter we consider the question of what are the complex and paradoxical pressures on business today to deliver, for example, more corporate value; more cost savings; more technical advantages; more customer service; and so on.