Standardisation of international advertising
Subtitle: a literature update
By: Jeryl Whitelock, Anne Randmael Jones.
Contributors: Jones, Anne Randmael.; University of Salford. Department of Business & Management Studies.; North-West Centre for European Marketing.
Series: Working papers / University of Salford Department of Business and Management Studies -- No.9318; Working papers -- No.9318.
Publisher: University of Salford Department of Business and Management Studies; North-West Centre for European Marketing
Published: 1993
Place of publication: Salford
Language: eng