Retail marketing plans
Subtitle: how to prepare them : how to use them
By: Malcolm H. B. McDonald and Christopher C. S. Tideman.
Contributors: Tideman, Christopher C. S.; Chartered Institute of Marketing.
Series: The Marketing series
Publisher: Butterworth-Heinemann
Published: 1993
Place of publication: Oxford
Language: eng
Number of pages: 338
Subjects: Retail trade -- Management.; Marketing -- Management.
Notes: Published on behalf of the Chartered Institute of Marketing.