Dimensionalising the equity of bricks and clicks brands
By: George Christodoulides, Leslie De Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working papers -- 8 ; -- 2003
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 30
Notes: Dated 2003.

Includes bibliographical references.