Evaluating campaign quality
Subtitle: can the electoral process be improved?
By: L. Sandy Maisel, Darrell M. West, Brett M. Clifton.
Contributors: West, Darrell M., 1954-; Clifton, Brett M., 1972-
Series: Communication, society, and politics
Publisher: Cambridge University Press
Published: 2007
Place of publication: Cambridge; New York
Language: eng
Number of pages: 155
ISBN-13: 9780521877299; 9780521700825
Subjects: Political campaigns -- United States.; Elections -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Campaign reformers: optimists, skeptics, and rejectionists; title: Dissemination of campaign practices; title: Impact on campaign conduct; title: Impact on campaign discourse; title: Impact on public perceptions; title: Improving the system; title: Appendices: A. Data and methodology; title: B. Public opinion survey; title: C. Consultant survey; title: Focus group protocol; title: Endnotes.