The Dartnell advertising manager's handbook
By: by Richard H. Stansfield
Edition: 2d ed
Publisher: Dartnell Corp.
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 1503
Subjects: Advertising -- Handbooks, manuals, etc
Other titles: Advertising manager's handbook
Notes: Title on spine: Advertising manager's handbook

Running title: The Dartnell advertising handbook

Includes index