The Rise of Brands
Publisher: Berg Publishers
Published: December 10, 2007
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9781845203849
Subjects: Communication Studies; Product design; Social theory; Business & Economics; Archaeology / Anthropology; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Anthropology - Cultural; Economic History; Marketing - General; Mass Media - General; Social Science / Anthropology / Cultural; Brand name products; Branding (Marketing); Branding consultants; History