The Art of Identity: Creating and Managing a Successful Corporate Identity
Subtitle: Creating and Managing a Successful Corporate Identity
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 224
ISBN-13: 9781315200576
Subjects: Corporate image; Corporations; Public relations; Entreprises; Image; Sociétés; Relations publiques
Description: "This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them."--Provided by publisher
Table of contents: title: Chapter 1 Instinct; title: chapter 2 Courage; title: chapter 3 Leadership; title: chapter 4 Stop to go; title: chapter 5 Steering; title: chapter 6 Intangibles; title: chapter 7 Foundations; title: chapter 8 M easurement; title: chapter 9 C onsistency; title: chapter 10 Culture; title: chapter 11 Character; title: chapter 12 Names; title: chapter 13 Brand; title: chapter 14 Structure; title: chapter 15 Logo; title: chapter 16 Relationships; title: chapter 17 Colour; title: chapter 18 Dimensions; title: chapter 19 Type; title: chapter 20 Launch.