Marketing research in Canada
Subtitle: principles, readings and cases
By: [by] W. H. Mahatoo.
Series: A Nelson college publication
Publisher: T. Nelson (Canada)
Published: 1968
Place of publication: Toronto; Montreal
Language: eng
Number of pages: 366
Subjects: Marketing research -- Canada.
Notes: Bibliographical references included in "Appendix": (p. 364-366)