Insanely simple
Subtitle: the obsession that drives Apple's success
By: Ken Segall
Publisher: Portfolio
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9781591844839
Subjects: Creative ability in business; Marketing; Inc Apple Computer
Notes: Includes index.
Table of contents: title: Foreword; title: Introduction; title: The simple stick; title: Think brutal; title: Think small; title: Think minimal; title: Think motion; title: Think iconic; title: Think phrasal; title: Think casual; title: Think human; title: Think skeptic; title: Think war; title: Conclusion; title: Think different; title: Acknowledgements; title: Index.