The Real Pepsi Challenge
Subtitle: The Inspirational Story of Breaking the Color Barrier in American Business
Publisher: Free Press
Published: January 9, 2007
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780743265713
Subjects: Leadership; Entrepreneurship Of Specific Groups; History Of Specific Companies; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Corporate & Business History - Strategies; Business & Economics / Corporate History; Corporate & Business History - General; Discrimination & Racism; African American consumers; African American executives; Cola drinks; History; Marketing; United States