Too busy to shop
Subtitle: marketing to "multi-minding" women
By: Kelley Murray Skoloda ; foreword by Geraldine Laybourne.
Publisher: Praeger Publishers
Published: 2009
Place of publication: Westport, Conn
Language: eng
ISBN-13: 9780313354878
Subjects: Women consumers; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Staggering stats : buying power of the female consumer; title: She's the apple of many eyes : women buyers getting more attention from marketers; title: What's wrong? why current marketing efforts are not working; title: Why are we so hard to reach? the challenge of marketing to women 25 to 54; title: Remaking the clock : women and the 38-hour day; title: Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences; title: Before women go shopping, they CROP: the CRedible Opinions Shortcut; title: The keys to connecting with "multi-minding" women; title: The better way : a new approach to reach female consumers; title: What really matters? credibility; title: Time is of the essence : "quick-connect" messages; title: The 360-degree "E-surround" method to reach women; title: She's looking for a commitment : consistent confirmation; title: What does the future hold? multi-minders becoming co-brand managers.