L' étude des marchés au service des entreprises
By: Fernand Bouquerel.
Publisher: Presses universitaires de France
Published: 1974
Place of publication: Paris
Language: fre
Subjects: Marketing research.
Notes: Includes bibliographical references and indexes.
First ed. published in 1954 under title: L'étude des marchés au service de l'entreprise.
Table of contents: title: t. 1. Les comptes de la nation. La planification en France. Le sondage et ses applications. L'analyse des motivations.