publicité
Subtitle: une force au service de l'entreprise
By: by Robert Leduc ; [A translation and commentary] by Linda Melnychuk.
Contributors: Melnychuk, Linda A.
Publisher: s.n.]
Published: 1983
Place of publication: [s.l
Language: eng
Number of pages: 75
Other titles: Études relatives à la publicité.; Advertising research.; Autres techniques de communication commerciale.; Other commercial communication techniques.
Notes: Text in English and French = Texte en anglais et en français.

"Submitted in partial fulfillment of the requirements for the degree of Bachelor of science in Language".

Translation of Chapter 3: Les études relatives à la publicité = Advertising research ; and of Chapter 4: Les autres techniques de communication commerciale = Other commercial communication techniques ; excerpts from: La publicité : une force au service de l'entreprise / by Robert Leduc. Paris : Dunod, 1970.

Honours Essay (B.S.L.) -- Laurentian University, 1983.

Bibliogr.

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