RAC hits 40
Subtitle: the best of 40 years--ideas for 40 more
By: compiled and narrated by Ralph Heineman.
Contributors: Heineman, Ralph.; Retail Advertising Conference.
Publisher: RH & HH
Published: 1992
Place of publication: Chicago, IL
Language: eng
Number of pages: 216
Subjects: Advertising -- United States -- History.; Sales promotion -- United States -- History.
Other titles: RAC hits forty.
Notes: Includes index.