FACTORS INFLUENCING CUSTOMER CHOICE OF BOTTLED WATER BRANDS
Subtitle: A CASE OF NAIROBI CENTRAL BUSINESS DISTRICT
Publisher: JOSEPH MURIITHI NJERU
Published: 2015
Place of publication: NAIROBI, KENYA
Language: eng
Format: HARD COVER
Number of pages: 74
Table of contents: label: CHAPTER 1
pagenum: 1
title: INTRODUCTION; label: 1.1
pagenum: 1
title: Background of the problem; label: 1.2
pagenum: 4
title: Statement of the  problem; label: 1.3
pagenum: 5
title: Purpose of Study; label: 1.4
pagenum: 5
title: Research Questions; label: 1.5
pagenum: 6
title: Significance of the study; label: 1.6
pagenum: 6
title: Scope of the study; label: 1.7
pagenum: 7
title: Definition of terms; label: 1.8
pagenum: 8
title: Chapter summary; label: CHAPTER 2
pagenum: 9
title: LITERATURE REVIEW; label: 2 .1
pagenum: 9
title: Introduction; label: 2 .2
pagenum: 9
title: The influence of brand name on customer choice; label: 2 .3
pagenum: 14
title: The influence of price  on customer choice; label: 2 .4
pagenum: 19
title: The influence of packaging  on customer choice; label: 2 .5
pagenum: 24
title: The influence of advertising on customer choice; label: 2 .6
pagenum: 30
title: Chapter summary; label: CHAPTER 3
pagenum: 31
title: RESEARCH METHODS; label: 3.1
pagenum: 31
title: Introduction; label: 3.2
pagenum: 31
title: Research design; label: 3.3
pagenum: 32
title: Population and sampling design; label: 3.4
pagenum: 34
title: Data collection methods; label: 3.5
pagenum: 35
title: Research procedures; label: 3.6
pagenum: 36
title: Data analysis methods; label: 3.7
pagenum: 37
title: Chapter summary; label: CHAPTER 4
pagenum: 38
title: RESULTS AND FINDINGS; label: 4. 1
pagenum: 38
title: Introduction; label: 4.2
pagenum: 38
title: General information; label: 4.3
pagenum: 41
title: Brand name as an influence of customer choice; label: 4.4
pagenum: 44
title: Price as an influence of customer choice; label: 4.5
pagenum: 45
title: Packaging as an influence of customer choice; label: 4.6
pagenum: 48
title: Advertising as an influence of customer choice; label: 4.7
pagenum: 52
title: Chapter summary; label: CHAPTER 5
pagenum: 53
title: DISCUSSION, CONCLUSION AND RECOMMENDATIONS; label: 5. 1
pagenum: 53
title: Introduction; label: 5. 2
pagenum: 53
title: Summary; label: 5. 3
pagenum: 55
title: Discussion; label: 5. 4
pagenum: 62
title: Conclusion; label: 5. 5
pagenum: 63
title: Recommendations; title: 66
label: REFERENCES; title: 70
label: APPENDICES