Explorations in the history of marketing
By: series editor: Jagdish N. Sheth ; editor: Ronald A. Fullerton.
Contributors: Sheth, Jagdish N.; Fullerton, Ronald A.
Series: Research in marketing.; 6
Publisher: JAI Press
Published: 1994
Place of publication: Greenwich, CT
Language: eng
Number of pages: 254
Subjects: Marketing research -- History.; Marketing -- History.
Notes: Includes bibliographies.