The Secrets of Word-of-Mouth Marketing
Subtitle: How to Trigger Exponential Sales Through Runaway Word of Mouth
Edition: 1st edition
Publisher: AMACOM/American Management Association; AMACOM
Published: April 2001
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780814470725
Subjects: Sales & marketing management; Sales & Selling - Techniques; Business/Economics; Business & Economics; Business / Economics / Finance; Word-of-mouth advertising; Advertising & Promotion; Sales & Selling - General; Marketing
First sentence: Let's start from the beginning.