Game-based marketing
Subtitle: inspire customer loyalty through rewards, challenges, and contests
By: Gabe Zichermann and Joselin Linder
Contributors: Linder, Joselin, 1975-
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 220
ISBN-13: 9780470562239
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword / Robin Kent; title: Introduction; title: The argument for loyalty; title: Passive play; title: Social networks and leaderboards; title: Funware mechanics: point and beyond; title: Prizes and games of chance; title: The ultimate funware: frequent flyer programs; title: Know thy player; title: The future of gamers: Generation G; title: Motivationing sales with funware: getting employees into the game; title: Everyone wins: games in your business.