Marketing de serviços
Subtitle: casos brasileiros
By: Angela da Rocha, Renato Cotta de Mello, organizadores.
Contributors: Rocha, Angela da.; Mello, Renato Cotta de.
Series: Coleção Coppead de administração
Publisher: Editora Atlas
Published: 2000
Place of publication: São Paulo
Language: por
Number of pages: 322
Subjects: Service industries -- Brazil -- Marketing -- Case studies.
Genres: Case studies.
Notes: "COPPEAD UFRJ"--Cover.