Marketing management
Subtitle: analysis, planning, and control
By: Philip Kotler, Ronald E. Turner.
Contributors: Turner, Ronald E., 1931-
Edition: Canadian 4th ed.
Publisher: Prentice-Hall
Published: 1981
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 756
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.