Marketing
Subtitle: concepts and strategies : Instructor's resource manual
By: William M. Pride, O.C. Ferrell
Contributors: Ferrell, O. C.
Edition: 8th ed.
Publisher: Houghton Mifflin
Published: 1993
Place of publication: Boston
Language: eng
Number of pages: 556
ISBN-13: 9780395638866
Subjects: Marketing; Handbooks, manuals