The economics of marketing
By: Mary K. Klaurens ; Eugene L. Dorr, consulting editor.
Edition: 2d ed.
Series: Occupational manuals and projects in marketing
Publisher: Gregg Division, McGraw-Hill
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 156
Subjects: Marketing.; Marketing.; United States -- Economic conditions -- 1971-1981.; United States -- Economic conditions -- 1971-1981.
Description: A text-workbook for marketing students. Includes information on economics, profit, productivity and costs, supply and demand, consumer behavior, and retailing.