Marketing in private and public nonprofit organizations
Subtitle: perspectives and illustrations
By: [compiled by] Ralph M. Gaedeke.
Contributors: Gaedeke, Ralph M.
Publisher: Goodyear Pub. Co.
Published: 1977
Place of publication: Santa Monica, Calif
Language: eng
Number of pages: 383
Subjects: Nonprofit organizations -- Marketing.; Nonprofit organizations -- Marketing -- Case studies.; Government business enterprises -- Marketing.; Government business enterprises -- Marketing -- Case studies.
Notes: Includes bibliographical references and indexes.