Classes of advertising.
Contributors: Hoyle, John T.; Crain, G. D.; Schulze, Edward H.; Ayers Press.
Series: [International Textbook Company bluebooks],; 536-537
Publisher: International textbook company
Published: 1929
Place of publication: Scranton, Pa
Language: eng
Subjects: Advertising.; Radio advertising.; Advertising, Direct-mail.; Advertising, Outdoor.; Advertising, Industrial.; Advertising -- Motion pictures.
Other titles: Mail-order advertising.
Table of contents: title: I. Outdoor and street-car advertising, by J.T. Hoyle. Radio and motion-picture advertising, by N.W. Ayer and son.; title: book II. Industrial and trade-paper advertising, by C.D. Grain [i.e. G.D. Crain] Mail-order advertising, by J.T. Hoyle. Advertising letters, by E.H. Schulze.