Some consequences of the search for attitudiual-behavioural consistency in consumer research.
Contributors: University of Birmingham. Faculty of Commerce and Social Science.
Series: Discussion paper, series B -- no.73
Publisher: University of Birmingham Faculty of Commerce and Social Science
Published: 1981
Place of publication: Birmingham
Language: eng
Notes: Based on a chapter in the author's 'Marketing behaviour: issues in managerial and buyer decision making', Farnbourgh: Gower, 1981.