Global marketing
Subtitle: foreign entry, local marketing &  global management
By: Johny K. Johansson.
Edition: 3rd ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: New York, N.Y
Language: eng
Number of pages: 654
Subjects: Export marketing.; Export marketing -- Management.
Notes: Includes bibliographical references and indexes.