The Relational Enterprise
Subtitle: Moving Beyond CRM to Maximize All Your Business Relationships
Edition: 1st edition
Publisher: AMACOM/American Management Association; AMACOM
Published: January 15, 2002
Language: eng
Format: Hardcover
Number of pages: 296
ISBN-13: 9780814406694
Subjects: Business strategy; Computer Communications & Networking; Management & management techniques; Management - General; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; Entrepreneurship; Customer relations; Relationship marketing
First sentence: Some years ago my friend Bob the Accountant and I taught in the evening program of a local college.