Marketing
By: a presentation of Films for the Humanities & Sciences ; produced by Lara D. Hopewell ; written by Igor Torgeson ; director, Rob Deege
Contributors: Standard Deviants (Performing group); Cerebellum Corporation; Films for the Humanities (Firm)
Series: Standard deviants core curriculum
Publisher: Films for the Humanities & Sciences
Published: 2002
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 90
Subjects: Marketing; Marketing research
Other titles: Marketing: the Standard deviants core curriculum
Description: "This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies."--Containers.
Notes: CD-ROM containers teacher's guide for the program.

Performers are from the Standard Deviants performing group.

DVD.

System requirements for accompanying CD-ROM: Windows; CD-ROM drive.
Table of contents: title: Disc 1: Program 1. What is marketing (15 min.); title: program 2. Marketing planning (25 min.); title: program 3. Marketing research and information (8 min.); title: Disc 2: program 4. Segmenting, targeting, and positioning (12 min.); title: program 5. The Four p's, part 1 : product and pricing (15 min.); title: program 6. The Four p's, part 2 : place and promotion (14 min).