Advertising and integrated brand promotion
By: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Contributors: Allen, Chris T; Semenik, Richard J
Edition: 3rd ed
Publisher: Thomson/South-Western
Published: 2003
Place of publication: Mason, Ohio
Language: eng
Number of pages: 773
Subjects: Advertising; Advertising media planning
Notes: Includes bibliographical references and indexes