Contemporary sales force management
By: Tony Carter.
Series: Haworth marketing resources
Publisher: Haworth Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 301
Subjects: Sales management
Description: By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic effort to gain an edge over competitors. Grounded in practical applications, Contemporary Sales Force Management unites theoretical principles with applied examples and case studies, demonstrating how top players achieve success. Contemporary Sales Force Management is the book managers, entrepreneurs, businesspeople, business students, and business educators have long awaited.
Notes: Includes bibliographical references (p. 285-286) and index.