Marketing public transportation
Subtitle: policies, strategies, and research needs for the 1980's
By: Richard K. Robinson, Christopher H. Lovelock, editors.
Contributors: Robinson, Richard Kent.; Lovelock, Christopher H.; American Marketing Association.
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Number of pages: 104
Subjects: Urban transportation -- Marketing -- Addresses, essays, lectures.; Local transit -- Marketing -- Addresses, essays, lectures.
Notes: Proceedings of a workshop sponsored by AMA and held in Boston, April 1979.

Bibliography, p.