Marketing processes
Subtitle: a decision making approach
By: by Edward W. Smykay, Mary A. Higby, Brian F. Harris.
Contributors: Higby, Mary A.; Harris, Brian F.
Publisher: [s.n.]
Published: 1977
Place of publication: Okemos, Mich
Language: eng
Number of pages: 532
Subjects: Marketing.
Notes: Includes bibliographies and index.