Big business, big responsibilities
Subtitle: from villains to visionaries : how companies are tackling the world's greatest challenges
By: Andy Wales, Matthew Gorman, Dunstan Hope
Contributors: Gorman, Matthew; Hope, Dunstan
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke, Hampshire [England]; New York
Language: eng
Number of pages: 184
ISBN-13: 9780230243958
Subjects: Moral and ethical aspects; Big business; Social responsibility of business
Description: Leading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover]
Notes: Includes bibliographical references (p. 172-177) and index.
Table of contents: title: The scale of the challenge for change; title: Changing course: how big business began to lead; title: The new collaboration zone; title: Beware the power of the naysayers; title: Looking beyond the label; title: New responsibilities in the networked age; title: Innovation, regulation and complexity; title: Who is driving change?; title: The government of big business; title: Everyday champions; title: Conclusion: the view from here : a vision for successful companies in a sustainable world.