Advertising Vs. Marketing
Subtitle: The Ethical Challenge
Publisher: Dissertation.com
Published: March 30, 2005
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9781581122664
Subjects: Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business Ethics
First sentence: Consideration of the moral dimension of marketing has increased significantly in recent years.