Fundamentals of communication, P.R. and leadership
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740304848
Table of contents: title: Obsah; title: Prolegomena; title: Part One – Communication; title: Communication is a universal phenomenon; title: System of 4 components; title: Communication among ants and bees; title: Communication among canines & felines; title: Human Communication; title: The scheme of human communication; title: Defining human communication; title: Language in human communication; title: Words in a language; title: Signs and Symbols; title: Semiotics and Semiology; title: The role of context and effect in communication; title: Barriers to communication; title: Body language; title: Darwin’s contribution; title: The ‘intrigue’ of body language; title: Keeping matters at ‘arm’s length’; title: The role ‘culture’ plays; title: Focusing on the human face; title: Ardrey’s ‘territorial imperative’; title: Mass Media & social media; title: From stone inscription to the printing process; title: Enter the ‘penny press’ innovation; title: From the wired telegraph to wireless telegraphy; title: AM and FM radio come to existence; title: Birth and development of television; title: The digital age & ‘www’; title: The Role of attitudes in human communication; title: Defining Attitudes; title: The components of attitudes; title: Attitude functions for the personality; title: Our attitudes can change; title: Attitude measuring scales; title: Part Two – Public Relations; title: The birth of a speciality; title: Tracing P.R. roots in antiquity; title: A historic glimpse at the USA in late 19th and early 20th Century; title: Defining the field of Public Relations; title: Misconceptions of public relations; title: Brief profiles of four pioneers in P.R. history; title: Publics, Public Opinion and its moulders; title: Historical evolution of the term ‘public’ ; title: Public Opinion; title: Rhetoric, Persuasion and Propaganda; title: From Rome with…’love’; title: Not one but a multitude of definitions; title: A variety of propaganda types; title: World Wars & the use of Propaganda; title: The Korean War and “Brainwashing”; title: Corporate Communication & Responsibility; title: Corporate Communication; title: Corporate responsibility or CSR; title: P.R. vs. marketing and advertising; title: Press releases, special events and sponsorships; title: An in-house P.R. specialist vs. the services of a P.R. consultancy; title: The ‘press release’ or ‘news release’; title: Form & structure of a ‘press’ or ‘news release’; title: Content and Style of the ‘press or news release’; title: Different ‘releases’ to different Media; title: Emphasis on ethos, pathos and logos; title: Special events and sponsorships; title: Crisis management; title: Part Three – Leadership; title: Leaders and Leadership; title: Leadership, Power, Authority & Charisma; title: A glimpse at recent political, financial and religious events; title: Starting with Plato and Aristotle; title: Max Weber’s theoretical viewpoint; title: Enter Machiavelli, Sennet & Habermas; title: The era of ‘scientific management’ and the Hawthorne studies; title: Leadership research at the Universities of Iowa, Ohio & Michigan; title: Modern theories of leadership in Private and Public Enterprises and Organizations; title: Contingency and path-goal theories; title: Transformational leadership – ‘Charisma’ revisited?’; title: Instead of an epilogue: Women leaders remain under a ‘glass ceiling’; title: Women in Politics; title: Women in the Economy and in Higher Education; title: References / Bibliography; title: The Author