Die Rolle von Produkt und Verpackung in der Marktkommunikation
By: Horst G. Kaltenbach.
Series: Schwerpunkt Marketing
Publisher: Girardet
Published: 1975
Place of publication: Essen
Language: ger
Number of pages: 170
Subjects: Marketing -- Management.; Communication.; Product management.; Packaging.
Notes: Bibliography: p. 147-165.
Includes index.