Age, sex and social class
Subtitle: their effect on perceived risk and risk reduction
By: by V.-W. Mitchell and Pari Boustani.
Contributors: Boustani, Pari.
Series: Marketing working paper series -- no.9301
Publisher: Manchester School of Management
Published: 1993
Place of publication: Manchester
Language: eng
Number of pages: 25
Subjects: Consumer behavior.; Risk.