Ethics in marketing and communications
Subtitle: towards a global perspective
By: edited by Mary M. McKinley
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780230358553
Subjects: BUSINESS & ECONOMICS / Business Communication / General; Business ethics; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Business Ethics; Social responsibility of business