Servicescapes
Subtitle: the concept of place in contemporary markets
By: John F. Sherry, Jr., editor.
Contributors: Sherry, John F.
Publisher: NTC Business Books; Ntc Business Books
Published: 1998
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 632
Subjects: Markets.; Marketing research.; Consumer behavior.
Description: This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world.

Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
Notes: Includes bibliographical references and index.