The congruity principle and the effect of relation strength.
Series: Studier i ekonomisk psykologi,; 69
Publisher: Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm (EFI)
Published: 1971
Place of publication: Stockholm
Language: eng
Number of pages: 59
Subjects: Attitude change.
Notes: Bibliography: leaves [37]-[38] (3d group).