Sports Marketing and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
Contributors: Lynn R. Kahle (Editor); Chris Riley (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum; L. Erlbaum Associates; Psychology Press
Published: February 10, 2004
Language: eng
Format: Hardcover
Number of pages: 424
ISBN-13: 9780805848267
Subjects: Sales & marketing management; Sport & leisure industries; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; United States; Sports; Marketing - General; Industries - General; Business & Economics / Consumer Behavior; Communication in marketing; Psychological aspects
First sentence: Consumer behavior is the foundation of all marketing.