Cracklean, an experiment in branding pork
By: D. R. Hughes, D. Lesser and D. Renard.
Contributors: Lesser, D., joint author.; Renard, Diana, joint author.
Series: Report - University of Newcastle upon Tyne, Dept. of Agricultural Marketing ; no. 18; Report (University of Newcastle upon Tyne. Dept. of Agricultural Marketing) ;; no. 18.
Publisher: University of Newcastle upon Tyne, Dept. of Agricultural Marketing
Published: 1974
Place of publication: [Newcastle upon Tyne]
Language: eng
Number of pages: 58
Subjects: Pork industry and trade -- England.; Brand name products -- England.