The Psychology of Advertising in Theory and Practice
Subtitle: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising
Publisher: Franklin Classics Trade Press
Published: Oct 19, 2018
Format: hardcover
Number of pages: 452
ISBN-13: 9780343779108
Notes: Source title: The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising