Transparent marketing
Subtitle: the implementation : techniques and methodologies for implementing marketing technologies for the next millennium
By: by Merlin Stone, Graham Knight and Harvey Thompson ; with contributions from Bryan Foss and Liz Machtynger.
Contributors: Knight, Graham.; Thompson, Harvey.
Series: Close to the customer; Management briefing
Publisher: Policy Publications
Published: 1999
Place of publication: Bedford
Language: eng
Number of pages: 24