Le publicitor
By: Bernard Brochand, Jacques Lendrevie ; avec la collaboration de Michel Grandjean.
Contributors: Lendrevie, Jacques.; Grandjean, Michel.
Edition: 4e éd.
Series: Dalloz Gestion. Marketing
Publisher: Dalloz
Published: 1993
Place of publication: Paris
Language: fre
Subjects: Advertising -- France.
Notes: Accompanied by booklet, "Les chiffres clés du marché publicitaire".

Includes bibliographical references and index.