Market Response Models
Subtitle: Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Edition: 2nd ed. edition
Publisher: Springer
Published: January 31, 2003
Language: eng
Format: Paperback
Number of pages: 520
ISBN-13: 9781402073687
Subjects: Sales & marketing; Econometrics; Business & Economics; Business / Economics / Finance; Business/Economics; Economics - General; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Econometrics