Business to Business Marketing Research
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: April 11, 2005
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780324222302
Subjects: Advertising; Market research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research; General; Industrial marketing; Management; Marketing research; Research
First sentence: The need for information is the stimulus for all business-to-business market research projects.