Making meaning
Subtitle: how successful businesses deliver meaningful customer experiences
By: Steve Diller, Nathan Shedroff, Darrel Rhea.
Contributors: Shedroff, Nathan.; Rhea, Darrel.
Publisher: New Riders
Published: 2008
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 146
ISBN-13: 9780321552341
Subjects: Marketing.; Strategic planning.; Consumer goods -- Purchasing -- Psychological aspects.; Service industries -- Marketing -- Psychological aspects.; Consumer satisfaction.; Relationship marketing.
Notes: Includes index.