Communication by objectives
Subtitle: a guide to productive and cost effective public relations and marketing
By: Richard E. Londgren.
Publisher: Prentice-Hall
Published: 1983
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 200
Subjects: Communication in organizations.; Public relations.; Communication -- Psychological aspects.
Notes: Includes bibliographical references and index.
"A Spectrum book."