The business plan workbook
By: Colin Barrow, Paul Barrow, Robert Brown
Contributors: Barrow, Paul, 1948-; Brown, Robert, 1937-
Edition: 7th ed.
Publisher: Kogan Page
Published: 2012
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 326
ISBN-13: 9780749464615; 9780749464622
Subjects: Business enterprises; Business planning; Finance
Notes: Includes index.
Table of contents: title: Preface; title: How to use the workbook; title: Why prepare a business plan?; title: What backers look out for; title: Phase one history and position to date; title: Assignment 1 business purpose and aims; title: Assignment 2 a description of your business; title: Assignment 3 a description of your products and/or services; title: Phase two market research; title: Assignment 4 customers; title: Assignment 5 competitors; title: Assignment 6 a plan for market research; title: Phase three competitive business strategy; title: Assignment 7 strategic framework; title: Assignment 8 pricing; title: Assignment 9 advertising and promotion; title: Assignment 10 place and distribution; title: Phase four staffi ng and operations; title: Assignment 11 the selling methods plan; title: Assignment 12 making, outsourcing and supplies; title: Assignment 13 people and related administrative procedures; title: Assignment 14 legal and regulatory factors affecting operations; title: Assignment 15 building a website; title: Assignment 16 communication systems; title: Phase five forecasting results; title: Assignment 17 the sales forecast; title: Assignment 18 pro forma cash-flow statement; title: Assignment 19 pro forma profit and loss statement; title: Assignment 20 pro forma balance sheet; title: Assignment 21 break-even analysis; title: Assignment 22 financing requirements; title: Phase six business controls; title: Assignment 23 financial controls; title: Assignment 24 sales and marketing controls; title: Assignment 25 other business controls; title: Phase seven writing up and presenting your business plan; title: Assignment 26 writing up and presenting your business plan; title: Appendix: sources of business help, information and advice; title: Index.