Capturing new markets
Subtitle: discover how smart companies create opportunities others don't
By: by Stephen Wunker
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York, NY
Language: eng
ISBN-13: 9780071767446
Subjects: Creative ability in business; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Why new markets matter; title: Finding new markets; title: Assessing opportunity; title: Foothold strategies; title: Paths to market penetration; title: Entering at the right time; title: Reaching the potential of emerging markets; title: Enabling the corporation; title: An effective and inexpensive role for government.