marketing planning workbook
Subtitle: effective marketing for marketing managers
By: Sally Dibb, Lyndon Simkin, and John Bradley.
Contributors: Simkin, Lyndon, 1961-; Bradley, John, 1952-
Series: The marketing workbooks
Publisher: Routledge
Published: 1996
Place of publication: London; New York
Language: eng
Subjects: Marketing -- Planning
Notes: Includes bibliographical references (p. ).
Simultaneously published in the United States and Canada.