101 veterinary marketing questions answered
By: Robin Brogdon
Contributors: American Animal Hospital Association
Publisher: AAHA Press
Published: 2011
Place of publication: Lakewood, Colo
Language: eng
Number of pages: 142
ISBN-13: 9781583261569
Subjects: Veterinary Medicine; Animal Hospitals; Veterinary services; Marketing; Administration; Organization & administration
Other titles: One hundred one veterinary marketing questions answered; One hundred and one veterinary marketing questions answered
Notes: Includes bibliographical references (p. 133-134).
Table of contents: title: Message and brand development; title: Staff and staff training; title: Client satisfaction; title: Acquiring new clients; title: Client education and compliance; title: Public relations; title: Advertising and promotions; title: Using technology; title: Budgeting; title: Weighing costs and benefits; title: Referral practices.