Memory and association in the case of street-car advertising cards
By: by Walter S. Heller and Warner Brown.
Contributors: Brown, Warner, 1882- joint author.
Series: University of California publications in psychology,; v. 2, no. 4.  May 2, 1916
Publisher: University of California press
Published: 1916
Place of publication: Berkeley
Language: eng
Number of pages: 275
Subjects: Advertising.; Memory.; Association of ideas.
Other titles: Street car advertising cards.