Measurement in marketing research
Subtitle: an alternative framework
By: Thomas Salzberger.
Publisher: Edward Elgar
Published: 2009
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 482
ISBN-13: 9781848441651
Subjects: Marketing research -- Methodology; Rasch models
Notes: Includes bibliographical references (p. 443-464) and indexes.