E-strategy
By: Michael J. Cunningham
Series: ExpressExec -- 03.03; ExpressExec -- 03.03.
Publisher: Capstone
Published: 2002
Place of publication: Oxford
Language: eng
Format: [electronic resource] /
Number of pages: 108
ISBN-13: 9781841122823
Subjects: Internet marketing; Business logistics; Electronic commerce; Marketing; Electronic books; Case studies; Multilevel; Exports & Imports; International; BUSINESS & ECONOMICS
Description: Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world?s most successful businesses, including eBay, General Electric and Richard Branson?s Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
Notes: Includes bibliographical references (p. 92-94) and index.

Description based on print version record.