The impact of production costs on advertising pulsing policies
By: Srinath Gopalakrishna, Richard Steinberg.
Contributors: Steinberg, Richard.; Judge Institute of Management Studies.; University of Cambridge. Engineering Department.
Series: Research papers in management studies (University of Cambridge) -- no 15
Publisher: Judge Institute; Engineering Dept., University of Cambridge
Published: 1996
Place of publication: Cambridge
Language: eng
Number of pages: 26
Notes: "These papers are produced by the Judge Institute of Management Studies in conjunction with the Engineering Department, University of Cambridge".

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