Gendai shōhin kaihatsuron
By: Mitsui Mitsuharu cho
Series: Kōbe Shōka Daigaku kenkyū sōsho -- 37
Publisher: Kōbe Shōka Daigaku Keizai Kenkyūjo
Published: 1991
Place of publication: Kōbe-shi
Language: jpn
Number of pages: 237
Subjects: Marketing; Merchandising
Notes: Includes bibliographical references and index.