Seeking Success in e-Business
Subtitle: A Multidisciplinary Approach (IFIP International Federation for Information Processing)
Contributors: Kim Viborg Andersen (Editor); Steve Elliot (Editor); Paula M.C. Swatman (Editor); E.M. Trauth (Editor); Niels Bjørn-Andersen (Editor)
Edition: 1 edition
Publisher: Springer
Published: May 1, 2003
Language: eng
Format: Hardcover
Number of pages: 654
ISBN-13: 9781402074509
Subjects: Business & Management; Internet; Electronic Commerce; Business / Economics / Finance; Marketing - Multilevel; Business & Economics; E-Commerce - General; Business/Economics; Congresses; Advertising & Promotion; General; Computers / Electronic Commerce; Commerce
First sentence: Electronic commerce burst onto the scene in the early 1990s (see, for example, Clarke 1993).