The copywriter's handbook
Subtitle: a step-by-step guide to writing copy that sells
By: Robert W. Bly.
Edition: 1st Owl book ed.
Publisher: Holt
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 351
Subjects: Advertising copy.; Business writing.
Notes: Includes bibliographical references (p. 343-346) and index.
"An Owl book."
Reprint. Originally published: New York : Dodd, Mead, c1985.