Historical perspective in consumer research -- national and international perspectives
Subtitle: proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20 1985
By: editors Chin Tiong Tan, Jagdish N. Sheth ; hosted by School of Management, National University of Singapore.
Contributors: Sheth, Jagdish N.; Tan, Chin Tiong.; Association for Consumer Research (U.S.); National University of Singapore. School of Management.
Publisher: School of Management, National University of Singapore
Published: 1985
Place of publication: [Singapore]
Language: eng
Number of pages: 335
Subjects: Consumers -- Research -- Congresses.; Marketing research -- Congresses.; Motivation research (Marketing) -- Congresses.
Genres: Congresses.
Other titles: Proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20 1985
Notes: Includes bibliographical references.