The guide for guides
Subtitle: a tour guide manual
By: Michael Noam ; assisted by Dr Raphael Raymond Bar-On.
Contributors: Bar-On, Raphael Raymond.
Publisher: Michael Noam    mikenoam@actcom.co.il         free copies available from author
Published: 1999
Place of publication: Jerusalem
Language: eng
Format: A manual for tour guides
Number of pages: 127
Description: PART I 	 TOURIST AND TOUR GUIDE
Describes Tourist Expectations and optimal Guide Qualifications. 

PART II   THE TOUR AND THE HUMAN ELEMENT
Describes the detailed procedures for preparing the tour and for guiding it from the first encounter with the tourists to the last day (Chapters 3-7), with some general techniques discussed in Chapter 8. Particularly valuable 	contributions are the Chapters 9-11 dealing with Human Relations, Bridging the Culture Divide and Thematic Guiding.

  PART III  RELATED ACTIVITIES 
  Devoted to two important ancillary activities - Itinerary Construction and Promotion.

The manual includes some important proposals, such as the individualized welcoming poster, a sheet for registering tourists’ special interests, home hospitality and so forth.

The manual’s main use will be in academic and other Tour Guide Courses, including courses provided by travel agents for guides, tour leaders and couriers. While using the guided tour as the main model, the principles involved apply equally to the work of town and regional guides and guides of special sites, such as cathedrals, stately homes, national parks etc. This makes the Guide for Guides the ideal text book for training courses run by the Tourist Departments of towns and regions and by the Public Relations Officers of museums and other specific sites.

Old hands in the guiding profession will also find in it many stimulating ideas, while sociologists and psychologists will be particularly interested in the human relations and cultural aspects. There is a bibliography of over 100 items.

Easy access is provided by the structured list of contents shown below.

 “….The Guide for Guides has special relevance for enhancing the quality of the tourism experience, individualizing it and at the same time fashioning the interface between visitor and guide
Table of contents: title: FOREWORD  by Prof. Fayos-Solב of the World Tourism Organisation; title: PREFACE; title: PART  I.  T O U R I S T  A N D   T O U R  G U I D E; title: 1.  TOURIST EXPECTATIONS; title: 1.1   General; title: 1.2   Physical Comforts; title: 1.3   Routing; title: 1.4   The guide; title: 1.5   Miscellaneous Expectations (in alphabetical order).; title: 2.  THE GUIDE; title: 2.1   Qualifications; title: 2.2   Language; title: 2.3   Ongoing Study; title: 2.4   The Use and  Misuse of Knowledge; title: PART  II.  T H E  T O U R; title: 3.  THE TOUR - GENERAL 	    3.1   Aims; title: 3.2   Thematic Guiding; title: 3.3   Tour Components; title: 3.4   Addressing the Group.; title: 4.  PREPARATIONS; title: 4.1   Getting the Tour File; title: 4.2   Time-Table; title: 4.3   Welcoming Poster; title: 4.4   Passenger Names; title: 4.5   Gifts.; title: 5.  ARRIVAL, FIRST OVERNIGHT-STAY AND MORNING; title: DEPARTURE; title: 5.1   Bus Check; title: 5.2   Circumstances of the Arrival; title: 5.3   Meeting the Group; title: 5.4   First Overnight-Stay; title: 5.5   Morning Departure; title: 6.  TRAVEL, SIGHTSEEING  AND EVENING MEETINGS; title: 6.1  Travel; title: 6.2  The Site; title: 6.3  Physical Activities; title: 6.4  Evening Activities; title: 6.4  Free Days and ‘Optionals’; title: 7.  EMERGENCIES AND INSURANCE                 				   7.1  Emergencies; title: 7.2  Insurance; title: 8.  SPECIAL POINTS AND TECHNIQUES (in alphabetical order); title: 8.1  Decision-Making; title: 8.2  Deviations from the Official Itinerary; title: 8.3  Diaries; title: 8.4  Guide's Equipment; title: 8.5  Guiding in Two or More Languages; title: 8.6  Health Measures and Accident Prevention; title: 8.7  Hotels; title: 8.8  Humour and Singing; title: 8.9  Leaving Party; title: 8.10  ‘Lost sheep’; title: 8.11   Meals and ‘Anti-Cyclic’ Guiding; title: 8.12  Precautions Against Thefts; title: 8.13  Roadside Stops; title: 8.14  Sales on the Bus; title: 8.15  Shopping; title: 8.16  Summary of the Day; title: 8.17  Toilet Facilities; title: 9.  HUMAN RELATIONS; title: 9.1  Objectives; title: 9.2  The Positive Approach; title: 9.3  Relations with the Tour Leader; title: 9.4  Relations with Group Members; title: 9.5  Guide-Driver Relationship; title: 9.6  Relations with Service Personnel; title: 9.7  Sex; title: 10.  BRIDGING THE CULTURE DIVIDE; title: 10.1  Sensitivity to Other Cultures; title: 10.2  Verbal and Body Language; title: 10.3  Customs and Taboos; title: 10.4  Tourists-Locals Mediation; title: 10.5  Conventions; title: 10.6  Culture Components Significant to the Guide.; title: 10.7  Conclusion; title: 11.  THEMATIC GUIDING; title: 11.1  The Method; title: 11.2  Choice of Themes; title: 11.3  Examples of Theme Development; title: 11.4  Delivery Technique; title: 11.5  Play-Acting; title: PART  III.  R E L A T E D  A C T I V I T I E S; title: 12.  ITINERARY CONSTRUCTION; title: 12.1  The Need for Programming Skills; title: 12.2  Construction Stages; title: 13.  PROMOTION; title: 13.1  General; title: 13.2  On-Tour Promotion; title: 13.3  Promotion-Tours Abroad; title: 13.4  Writing and Other Information Services; title: APPENDICES; title: A.  Sample Syllabus for a European Tour Guide Course; title: B.  Sample Itinerary; title: C.  Filing System; title: D.  Tourist Certificate; title: BIBLIOGRAPHY; title: GLOSSARY AND ABBREVIATIONS; title: About the Author							1