Story $elling
Subtitle: Hollywood secrets revealed how to sell without selling by telling your brand story
By: by Nick Nanton, Esq., and JW Dicks, Esq
Contributors: Dicks, J. W. (Jack William), 1949- author
Publisher: Celebrity Press
Published: 2013
Place of publication: Winter Park, Florida
Language: eng
Number of pages: 221
ISBN-13: 9780988641877
Copyright date: 2013
Subjects: Selling; Psychological aspects; Branding (Marketing); Corporate image
Other titles: Story selling; StorySelling
Table of contents: title: The power of storyselling: how it works. Storyselling: in the beginning; title: The science of storyselling: hitting the "love hormone"; title: Storyselling is believing: The truth about fact and fiction; title: The business of storyselling: how it works. Storyselling: the secret to celebrity branding sucess; title: Your storyselling journey: keying into the ultimate story; title: The four most effecrtive storyselling plots: choosing your narrative; title: Your storyselling logline: the first step to your narrative; title: The storytelling behind storyselling: six marvelous steps to implementing your narrative; title: Putting your storyselling all together: the branded film; title: Storyselling in action: the Car Men case study; title: Storyselling in action: realizing results. Cementing your storyselling: gaining internal and external control; title: Storyselling and core values: the results fitness case study; title: Marketing through storyselling: creating cumulative impact; title: Storyselling for a cause: boosting awareness, raising money and creating change; title: Storyselling with social media: creating (and controlling) the conversation; title: The next chapter of your storyselling: securing your brand for the future; title: The Dicks + Nanton Celebrity Branding Agency resources; title: What others are saying about storyselling.