An analysis of "Selective markets and the media reaching them - 1963 standard magazine report" by W.R. Simmons and Associates Research, inc. by the Analysis Panel of the ARF Technical Committee.
Series: An Advertising Research Foundation report
Published: 1963
Place of publication: New York
Language: eng
Number of pages: 28
Subjects: Simmons (W.R.) and Associates Research, inc. -- Selective markets and the media reaching them -- 1963 standard magazine report; American periodicals; Readership surveys -- United States