Managing Global Customers
Subtitle: An Integrated Approach
Publisher: Oxford University Press, USA; Oxford University Press
Published: September 28, 2007
Language: eng
Format: Hardcover
Number of pages: 275
ISBN-13: 9780199229833
Subjects: Business strategy; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - Multilevel; Public Relations; Business & Economics / Public Relations; Customer relations; International business enterprises; Management