Applied multidimensional scaling
Subtitle: a comparison of approaches and algorithms
By: [by] Paul E. Green [and] Vithala R. Rao.
Contributors: Rao, Vithala R., joint author.
Series: Editors' series in marketing
Publisher: Holt, Rinehart and Winston
Published: 1972
Place of publication: New York
Language: eng
Number of pages: 292
Subjects: Consumers' preferences.; Marketing research -- Statistical methods.; Scaling (Social sciences)
Notes: Bibliography: p. 273-284.