Net-based promotions
Subtitle: practices, prospects and challenges
By: Kureshi Sonal, Vyas Preeta.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2003-05-01; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2003-05-01.
Publisher: Indian Institute of Management
Published: 2003
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 24
Subjects: Sales promotion -- India.; Electromic commerce -- India.
Description: With reference to India.
Notes: Includes bibliographical references (leaves 23-24).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.