Taking on the Yankees
Subtitle: winning and losing in the business of baseball, 1903-2003
By: Henry D. Fetter
Edition: 1st ed
Publisher: W.W. Norton & Co.
Published: 2003
Place of publication: New York, N.Y
Language: eng
Number of pages: 461
Subjects: New York Yankees (Baseball team) -- History; Baseball -- Economic aspects -- United States -- History; Baseball -- United States -- History
Description: "Based on extensive research in original sources, Taking on the Yankees focuses on the off-field circumstances - the management strategies, economic forces, social changes, and political and legal pressures - that played a decisive role in the Yankees' success on the diamond. The continuing contest for baseball supremacy is, in turn, placed in the context of the sport's own struggle to respond to a succession of social, economic, and legal challenges mounted by an ever-changing society." "The result is a perspective on baseball's past century and an unconventional examination of the often-misunderstood relationship between business and sports."--Jacket.
Notes: Includes bibliographical references (p. 401-439) and index
Table of contents: title: Going to "Goatville." The rise of the Yankees. The fall of the Giants; title: The residue of design? The problem. The opportunity. The ambiguous payoff; title: A rich and a despised man. The case against Brooklyn. Stadium games. From East to West; title: Damn Yankees, after all. A dynasty stumbles. Freeing the serfs. Playing under new rules