Cases in Advertising and Marketing Management
Subtitle: Real Situations for Tomorrow's Managers
Publisher: Rowman & Littlefield Publishers, Inc.
Published: October 28, 2006
Language: eng
Format: Hardcover
Number of pages: 217
ISBN-13: 9780742538351
Subjects: Marketing - General; Commerce; Business / Economics / Finance; Business & Economics; Business/Economics; Management - General; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Case studies