Public Mental Health Marketing
Subtitle: Developing a Consumer Attitude
Publisher: Haworth Press
Published: April 1993
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781560241898
Subjects: Psychiatry; Sales & marketing; Mental Health And Hygiene; Business & Economics; Business / Economics / Finance; United States; Business/Economics; USA; Mental Illness; Marketing - General; Consumer Behavior - General; Marketing; Mental health promotion; Mental health services
First sentence: The public mental health (PMH) system is, in many ways, an excellent example of the differences between marketing in a for-profit context and service delivery by a human service agency.