Wild west 2.0
Subtitle: how to protect and restore your online reputation on the untamed social frontier
By: Michael Fertik and David Thompson.
Contributors: Thompson, David, 1979-
Publisher: American Management Association
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780814415092
Subjects: Personal information management; Online identities; Rumor; Internet in publicity; Public relations; Corporate image
Notes: Includes bibliographical references and index.
Table of contents: title: Welcome to the new digital frontier; title: Your online reputation is your reputation; title: The Internet is the new wild west; title: The forces driving online reputation; title: Anonymous cowards; title: Google gone wild: the digital threat to reputation; title: Why people attack each other online; title: Types of Internet attacks; title: How to measure Internet reputation damage; title: Your reputation roadmap and online reputation audit; title: Getting proactive: the best defense is a good offense; title: Recovering from online smears: restoring your reputation after the damage has been done; title: Protect your small business and professional reputation; title: Conclusion: embrace the Internet.