The role of package color in consumer purchase consideration and choice
By: Lawrence L. Garber, Jr., Raymond R. Burke, J. Morgan Jones
Contributors: Burke, Raymond R.; Jones, J. Morgan; Marketing Science Institute
Series: Report -- no. 00-104; Report (Marketing Science Institute) -- no. 00-104
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 46
Subjects: Packaging; Color in advertising; Psychological aspects; Motivation research (Marketing)
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 39-46)