Marketing in the age of Google
Subtitle: your online strategy IS your business strategy
By: Vanessa Fox
Edition: Rev. and updated
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 272
ISBN-13: 9781118231937
Subjects: Internet searching; BUSINESS & ECONOMICS / Marketing / General; Internet marketing; Web search engines
Description: "Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.  Updated statistics, tools, and recommendations   Details about the latest changes from Google, Bing, and the overall search landscape  Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda"  Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix  Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--
Notes: Includes bibliographical references and index.