Marketing
Subtitle: the core
By: Roger A. Kerin, Steven W. Hartley, William Rudelius
Contributors: Hartley, Steven William; Rudelius, William
Edition: 4th ed.
Publisher: McGraw-Hill/Irwin
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 552
ISBN-13: 9780078112065
Notes: Includes index.