Advertising resource allocation
By: by D. Corkindale (and others).
Contributors: Corkindale, David.; Wills, Gordon.; Cranfield Institute of Technology. Marketing Communications Research Unit.
Series: Cranfield research papers in marketing and logistics -- 1973/74 No. 3
Publisher: Cranfield Institute of Technology. Marketing Communications Research Unit
Published: 1974
Language: eng
Notes: Authors include G. Wills.