Brand choice, purchase incidence, and segmentation
Subtitle: an integrated modeling approach
By: Randolph E. Bucklin, Sunil Gupta
Contributors: Gupta, Sunil; Marketing Science Institute
Series: Report -- no. 92-111; Report (Marketing Science Institute) -- no. 92-111
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: Brand choice; Consumers' preferences
Notes: "Technical working paper."

"May 1992."

Includes bibliographical references (p.31-32)