4-D branding
Subtitle: cracking the corporate code of the network economy
By: Thomas Gad ; with a foreword by Richard Branson.
Published: 2001
Place of publication: London; Financial Times Prentice Hall
Language: eng
Number of pages: 183
Subjects: Trademarks.; Corporate image -- Design.; Branding (Marketing); Industrial design coordination.
Other titles: Four D branding
Notes: Includes bibliographical references.