Thinking points
Subtitle: communicating our American values and vision : a progressive's handbook
By: George Lakoff and the Rockridge Institute
Contributors: Rockridge Institute
Edition: 1st ed.
Publisher: Farrar, Straus and Giroux
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 156
ISBN-13: 9780374530907
Subjects: Politics and government; Progressivism (United States politics); Communication in politics
Description: This book offers a concise, and systematic explanation of how conservatives think and use language to frame poltical issues, and how language and moral framing equals power in politics. It also explains how progressives can fight back with their own values and communicate their vision of a better America. The author and the Rockridge Institute offer a new understanding of the progressive worldview, and reveal the nature of the so-called political center.  They explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to core progressive values.
Notes: Includes bibliographical references (p. [153]-156)
Table of contents: title: Winning and losing; title: Biconceptualism; title: Frames and brains; title: The nation as family; title: Morality and the market; title: Fundamental values; title: Strategic initiatives; title: The art of arguments.