Building brandwidth
Subtitle: closing the sale online
By: Sergio Zyman and Scott Miller
Contributors: Miller, Scott, 1945-
Edition: 1st ed
Publisher: HarperBusiness
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 239
Subjects: Internet marketing
Description: "Sergio Zyman has teamed up with Scott Miller to present a take on e-marketing as it really is and how it's supposed to be." "Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing - building a brand online takes discipline and sweat, just as it does offline." "Building Brandwidth is the user's manual for anyone doing business on the Internet. This guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat."--Jacket.
Notes: Includes index