Conjoint analysis reliability
Subtitle: empirical findings
By: by David Reibstein, John E.G. Bateson, and William Boulding
Contributors: Bateson, John E. G; Boulding, William
Series: Report / Marketing Science Institute -- no. 87-102; Technical working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, MA
Language: eng
Number of pages: 26
Subjects: Consumers' preferences -- Research; Marketing research
Notes: Bibliography: p. 23-25