Advertising Campaign Strategy
Subtitle: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)
Edition: 2nd edition
Publisher: Dryden Press
Published: August 1999
Language: eng
Format: Hardcover
Number of pages: 371
ISBN-13: 9780030211140
Subjects: Sales & marketing management; Advertising & Promotion; Business / Economics / Finance; Advertising campaigns; Communication in marketing; Business/Economics