Sport marketing
Subtitle: managing the exchange process
By: George R. Milne, Mark A. McDonald.
Contributors: McDonald, Mark A.
Publisher: Jones and Bartlett
Published: 1999
Place of publication: Sudbury, Mass
Language: eng
Number of pages: 169
Subjects: Sports -- United States -- Marketing.; Sports -- United States -- Management.; Sports -- Economic aspects -- United States.
Notes: Includes bibliographical references and index.