Deep branding on the Internet
Subtitle: applying heat and pressure online to ensure a lasting brand
By: Marc Braunstein and Edward H. Levine
Contributors: Levine, Edward H
Publisher: Prima venture
Published: 2000
Place of publication: Roseville, Calif
Language: eng
Number of pages: 380
Subjects: Internet marketing; Brand name products -- Management
Description: The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
Notes: Includes bibliographical references (p. 362-370) and index