Marketing planning
Subtitle: how to prepare a formal marketing plan for industrial and consumer products
By: by Robert J. McMahon.
Edition: 3rd ed.
Series: Thunderbird marketing series
Publisher: Thunderbird Press
Published: 1981
Place of publication: Scottsdale, Ariz. (9940 East Yucca St., Scottsdale 85260)
Language: eng
Number of pages: 115
Subjects: Marketing.