Handbuch der Verkaufsförderung
By: Hrsg., Peter Linnert ; Chefred., Wolfgang K. A. Disch ; Red., Hans-Jürgen Schmidt u. Hubertus Wolf.
Contributors: Linnert, Peter.
Publisher: Marketing Journal
Published: 1973
Place of publication: Hamburg
Language: ger
Number of pages: 833
Subjects: Sales promotion -- Handbooks, manuals, etc.
Notes: Includes bibliographies and index.