How Korean brands soar all over the world
Subtitle: lessons from Korea's top 10 winning cases
By: Chung K. Kim, Greg Pratt, Minja Jun, Miyea Kim, Jeongsoo Han
Publisher: 1000 Years' Treasures
Published: 2012
Place of publication: Seoul
Language: eng
Number of pages: 350
ISBN-13: 9788996730811
Subjects: Brand name products; Case studies; Success in business