"Mickey's European rollercoaster ride"
Subtitle: the launch and relaunch of EuroDisney
By: N. K. Farnworth.
Contributors: De Montfort University. School of Business.
Publisher: De Montfort University
Published: 1997
Place of publication: Leicester
Language: eng
Number of pages: 42
Notes: Thesis (BA Hons) European Business Studies, De Montfort University, Leicester 1997.