Promotional behavior
By: [by] Sidney J. Levy.
Publisher: Scott, Foresman
Published: 1971
Place of publication: Glenview, Ill
Language: eng
Number of pages: 100
Subjects: Marketing.; Sales promotion.
Notes: Bibliography: p. 91-93.
"Modified and expanded version of the chapter on promotion in Managerial analysis in marketing, by Frederick D. Sturdivant, et al., published in 1970."