Political advertising
Subtitle: voter reaction to televised political commercials
By: Thomas E. Patterson and Robert D. McClure.
Contributors: McClure, Robert D., joint author.
Series: Study - Citizens' Research Foundation ;; no. 23
Publisher: Citizens' Research Foundation
Published: 1973
Place of publication: Princeton, N.J
Language: eng
Number of pages: 53
Subjects: Television in politics -- United States.; Political advertising -- United States.
Notes: Bibliography: p. 50-53.