NGOs and corporations
Subtitle: conflict and collaboration
By: Michael Yaziji and Jonathan Doh
Contributors: Doh, Jonathan P.
Series: Business, value creation, and society
Publisher: Cambridge University Press
Published: 2009
Place of publication: Cambridge
Language: eng
Number of pages: 191
ISBN-13: 9780521866842; 9780521686013
Other titles: Non-governmental organizations and corporations
Notes: Includes bibliographical references (p. 183)  and index.
Table of contents: title: Acknowledgements; List of tables; List of figures; Preface; Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks; 2. The emergence of NGOs in the context of business-government - societal relationships; 3. The emergence of NGOs in the context of ethical and institutional complexity; Case illustration: genetically modified organisms, social movements and NGOs; Case illustration: protecting the people: environmental NGOs and TXU energy; Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy; 5. How do they do it? Understanding the power and influence of radical advocacy NGOs; 6. NGO campaign types and company responses; Case illustration: PETA and KFC; Case illustration: Coca-Cola in India; Part III. NGO-Corporate Engagement: 7. Corporate-NGO engagements: from conflict to collaboration; 8. Globalization, multinationals and NGOs: the next wave; Case illustration: conflict diamonds; Case illustration: Unilever in Indonesia; Case illustration: microfinance and poverty reduction; Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations; Index.