Legends in marketing
Subtitle: Kent B. Monroe
By: series editor, Jagdish N. Sheth
Contributors: Sheth, Jagdish N.
Series: Legends in marketing
Publisher: Sage Publications Pvt. Ltd
Published: 2011
Place of publication: Thousand Oaks
Language: eng
ISBN-13: 9788132105183
Subjects: Marketing; Pricing
Other titles: Kent B. Monroe
Description: "The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Professor Monroe, known as one of the Deans of Pricing teaches among other areas, Pricing Strategy, Tactics, Marketing Management and Research Method. His research areas include Behavioral Pricing and Consumer Shopping Behavior"--
Notes: Includes bibliographical references.
Table of contents: title: Machine generated contents note:  VOLUME 1 Set Introduction - Jaddish N Sheth Volume Introduction - Chezy Ofir The Beginning: Adapting Psychophysics to Study How Price Information Is Processed The Information Content of Prices: A preliminary model for estimating buyer responses The Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment (with M Venkatesan) Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance Psychophysics of Prices: A reappraisal The Influence of Adaptation Levels On Subjective Price Perceptions (with Albert J Della Bitta) Identifying the Domain of Behavioral Pricing Research Buyers' Subjective Perceptions of Price Buyers' Subjective Perceptions of Price: An update of the evidence (Susan M Petroshius) Contextual Influences on Price Perceptions Objective and Subjective Contextual Influences on Price Perceptions Contextual Influences on Subjective Price Perceptions (with Albert J Della Bitta and Susan L Downey) Automatic Construction and Use of Contextual Information for Product and Price Evaluations (with Rashmi Adaval) The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions (with Shih-Fen Chen and Yung-Chien Lou) The Influence of Price Differences and Brand Familiarity on Brand Preferences Processing Price Information: Incorporating Memory and Numerical Cognition Issues Recall versus Recognition as a Measure of Price Awareness (with Christine Powell and Pravat Choudhury) Remembering versus Knowing: Issues in Buyers' Processing of Price Information (with Angela Y Lee) Memory-Based Store Price Judgments: The role of knowledge and shopping experience (with Chezy Ofir, Priya Raghubir, Gili Brosh and Amir Heiman) Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments (with Tridib Mazumdar) The Effects of Buyers' Intentions to Learn Price Information on Price Encoding (with Tridib Mazumdar) Do Consumers Process Prices Like Numbers: Comparative judgments of n