Copywriting for the Electronic Media
Subtitle: A Practical Guide (with InfoTrac)
Edition: 4 edition
Publisher: Wadsworth Publishing
Published: July 24, 2002
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780534526603
Subjects: Advertising; Radio & television industry; Journalism; Business / Economics / Finance; Language Arts & Disciplines; Language; Advertising & Promotion; Business Writing; Performing Arts / Mass Media; Broadcast advertising; Composition & Creative Writing - General; Advertising copy