Hospitality marketing management
By: Robert D. Reid, David C. Bojanic.
Contributors: Bojanic, David C.
Edition: 3rd ed.
Publisher: J. Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 432
Subjects: Hospitality industry -- Marketing.; Food service -- Marketing.; Restaurants -- Marketing.; Accueil (Tourisme) -- Marketing.; Services alimentaires -- Marketing.; Restaurants -- Marketing.
Notes: Includes bibliographical references and index.