An investigation of incongruency and distraction hypothesis
Subtitle: the context of dubbed TV commercials
By: P. Venkatesh and Piyush Kumar Sinha.
Contributors: Sinha, Piyush Kumar.; Institute of Rural Management (Ānand, India)
Series: Working paper -- W.P. no. 2008-08-03; Research and publications / Indian Institute of Management, Ahmedabad
Publisher: Indian Institute of Management
Published: 2008
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 32
Subjects: Television advertising -- India
Notes: Includes bibliographical references (leaves 25-27).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2009. 1 microfiche Master microform held by: DLC.