Shaping retail
Subtitle: the use of virtual store simulations in marketing research and beyond
Contributors: Advertising Research Foundation; Indiana University. Kelley School of Business
Series: Industry insights
Publisher: In-Store Marketing Institute
Published: 2009
Place of publication: Skokie, IL
Language: eng
Number of pages: 23
Subjects: Test marketing; Computer simulation; Marketing research; Virtual reality; Retail trade
Other titles: In-Store Marketing Institute presents
Notes: Cover title.

Includes bibliographical references.