Nonbusiness marketing cases
Subtitle: annotated bibliography and information on related cases and sample course outlines
By: compiled by Christopher H. Lovelock
Contributors: Intercollegiate Case Clearing House
Edition: 2d ed.].
Publisher: Intercollegiate Case Clearing House
Published: 1977
Place of publication: Boston
Language: eng
Number of pages: 86
Subjects: Marketing; Case studies; Bibliography