An integrated approach to services marketing
Subtitle: a book of readings on marketing of library and information services
By: edited by Dinesh K. Gupta and Ashok Jambhekar
Contributors: Allied Publishers Limited
Publisher: Allied Publishers Private Ltd.
Published: 2003
Place of publication: Mumbai, India
Language: eng
Number of pages: 328
ISBN-13: 9788177644173
Subjects: Libraries; Marketing; Public relations; Library administration
Notes: Includes bibliographical references and index.
Table of contents: title: The foundation and an overview of the contents / Dinesh K. Gupta and Ashok Jambhekar; title: Unique aspects of LIS marketing: the third party theory / Diane Mittermeyer; title: Principles and adaptations of marketing for library and information services / Florence Muet and Jean-Michel Salaü̈n; title: Marketing and planning: a strategic partnership / Darlene E. Weingand; title: Marketing and service: an inseparable unity / Hilkka Orava; title: Marketing and quality: using dimensional analysis to achieve success / Peter Brophy; title: Integrating marketing; title: planning, service and quality / Dinesh K. Gupta and Ashok Jambhekar; title: Building customer; title: library relationship / Waldomiro Vergueiro and Telma de Carvalho; title: Focusing on the customer: some conclusions from 30R approach / Deborah Sharp and Larry X. Besant; title: An environmental analysis: a marketing research approach / Christine M. Koontz; title: Marketing plans for libraries / Aira Lepik; title: Strategy and process of introducing new products and services / Abraham Koshy; title: Pricing and costing of library and information services / Abraham Koshy; title: Pricing and costing of library and information services / Sheila Webber; title: Marketing to our masters: the other side of the coin / Graham P. Cornish; title: Information marketing for the digital library / Jennifer Rowley; title: Information as a component of the Internet marketing dynamics / Monique Jucquois-Delpierre; title: Internet and marketing communication / Linda Ashcroft; title: Managing marketing efforts / Bob Pymm; title: Internal marketing: breaking the barriers / Kristine Dworkin; title: Customer service excellence / Dinesh K. Gupta and Ashok Jambhekar; title: For whom the books speak!: building and leveraging a new image for libraries / Anil Kalaga and Matthukutty M. Monippally; title: Marketing propositions / Ashok Jambhekar and Dinesh K. Gupta.