Managing Corporate Reputation and Risk
Subtitle: A Strategic Approach Using Knowledge Management
Publisher: Butterworth-Heinemann; Elsevier/Butterworth-Heinemann
Published: September 3, 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780750677158
Subjects: Knowledge-based systems / expert systems; Business & Economics; Business / Economics / Finance; Business/Economics; Public Relations; Business & Economics / Management; Information Management; Management - General; Business ethics; Corporate image; Corporations; Integrity; Moral and ethical aspects
First sentence: A 16-month-old child dies from drinking bacteria-laden apple juice after a company ignores advice concerning the product's safety.