Advertising and the practice of marketing
By: Kenneth E. Runyon.
Publisher: C. E. Merrill Pub. Co.; Brand: C. E. Merrill Pub. Co; C. E. Merrill Pub. Co
Published: 1979
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 472
Subjects: Advertising.; Marketing.
Notes: Includes bibliographical references and indexes.