Strategic enrolment intelligence
By: Jim Black, editor
Edition: 1st ed.
Publisher: Academica Group
Published: 2010
Place of publication: London, Ont
Language: eng
Number of pages: 216
ISBN-13: 9780986882005
Subjects: College attendance; Planning; College studednts; Recruiting; Universities and colleges; Admission; Effectifs étudiants; Planification; Universités
Description: "Strategic Enrolment Intelligence is intended to create conversation around the enrolment issues facing executive leaders on college and university campuses. Our hope is that these conversations will lead to research, planning, action, and evaluation of enrolment efforts linked to institutional goals."--Preface (p.6).
Notes: Cover title.

"Canada's first book on strategic enrolment management."

Includes bibliographical references and index.
Table of contents: title: Part one. Introduction: Enrolment issues and opportunities; title: Chapter 1: Strategic enrolment issues facing higher education leaders; title: Chapter 2: The changing Canadian PSE landscape; title: Chapter 3: Actionable intelligence: research for SEM; title: Part two. Introduction: Enrolment enablers and core strategies; title: Chapter 4: Reframing SEM from the academic lens: theory in practice; title: Chapter 5: Institutional reputation and positioning; title: Chapter 6: Creating a culture of student success; title: Chapter 7: Leveraging technology to power student recruitment and retention; title: Chapter 8: Organizational capacity for SEM; title: Conclusion. Chapter 9: Reputation, recruitment, and retention imperatives; title: Index.