Industrial marketing in the new branding arena
Subtitle: how to survive the war between private labels, private brands and manufacturer brands
By: [Paul H.J.M. Moers].
Publisher: Kluwer
Published: 2006
Place of publication: Amsterdam
Language: eng
Number of pages: 176
ISBN-13: 9789013038743
Subjects: Product management.; Industrial marketing -- Management.; Brand name products -- Marketing.
Notes: Includes bibliographical references: p. 176.