Guilt trip
Subtitle: from fear to guilt on the green bandwagon
By: Alex Hesz and Bambos Neophytou.
Contributors: Neophytou, Bambos.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470746226
Subjects: Consumer behavior -- Psychological aspects; Social responsibility of business; Green marketing; Guilt
Notes: Includes bibliographical references and index.