Globalizing sport
Subtitle: how organizations, corporations, media, and politics are changing sports
By: George H. Sage
Publisher: Paradigm Publishers
Published: 2010
Place of publication: Boulder, CO
Language: eng
Number of pages: 270
ISBN-13: 9781594517570; 9781594517587
Description: It is easy to think of sport as "fun and games," yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools, and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports-not only of competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomena such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports.
Notes: Includes bibliographical references and index.