Advertising media workbook and sourcebook
By: Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
Contributors: Jugenheimer, Donald W.; Sheehan, Kim
Edition: 3rd ed.
Publisher: M.E. Sharpe
Published: 2012
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 350
ISBN-13: 9780765626387
Subjects: Problems, exercises; Advertising media planning