Comparative product information and its interaction with brand name and product type
By: by Dennis L. McNeill and William R. Swinyard.
Contributors: Swinyard, William R.
Series: Report/Marketing Science Institute ;; no. 80-114; Report (Marketing Science Institute) ;; no. 80-114.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 56
Subjects: Consumers.; Brand choice.
Notes: Bibliography: p. 45-47.