Kwanggo hyokwa ŭi simnihak
Subtitle: The psychology of advertising effects
By: U Sŏk-pong chŏ
Edition: 1-p'an
Publisher: Hakchisa
Published: 2017
Place of publication: Sŏul T'ŭkpyŏlsi
Language: kor
Number of pages: 358
ISBN-13: 9788999711619
Subjects: Advertising; Psychological aspects; Marketing; Consumers; Attitudes; Public opinion
Other titles: Psychology of advertising effects
Notes: Includes bibliographical referneces (pages 333-352) and index.