Marketing entry strategy formulation
Subtitle: a hierarchical modeling and consumer measurement approach
By: Glen L. Urban, Philip L. Johnson, Richard H. Brudnick.
Contributors: Johnson, Philip L.; Brudnick, Richard H.; Sloan School of Management.
Series: WP -- no. 1103-80; Working paper (Sloan School of Management) -- 1103-80.
Publisher: The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 59
Subjects: New products.; Marketing -- Models.