Marketing to Boomers and Beyond
Subtitle: Strategies for Reaching America's Wealthiest Market
Publisher: Mcgraw-Hill
Published: November 1992
Language: eng
Format: Paperback
Number of pages: 302
ISBN-13: 9780070714311
Subjects: Sales & marketing; Marketing - General; Consumer behavior; Business / Economics / Finance; Business/Economics; USA; Marketing - Research; Aged consumers; Management; Marketing; Older consumers; United States