Marketing Management
Subtitle: Knowledge and Skills
Edition: 7 edition
Publisher: McGraw-Hill/Irwin
Published: March 25, 2003
Language: eng
Format: Hardcover
Number of pages: 896
ISBN-13: 9780072552171
Subjects: Sales & marketing; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Case studies; Management
First sentence: Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups.