Event-sponsor personality fit and sponsor identification
By: by Seema Gupta, Satish Pandey.
Contributors: Indian Institute of Management, Bangalore.
Series: Working paper -- no. 259
Publisher: Indian Institute of Management Bangalore
Published: 2007
Place of publication: Bangalore
Language: eng
Format: Microform
Number of pages: 24
Subjects: Corporate sponsorship; Sports -- Marketing
Notes: Includes bibliographical references (p. 15-18).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2009. 1 microfiche. Master microform held by: DLC.