Product research
Subtitle: the art and science behind successful product launches
By: N.R. Srinivasan Raghavan, John A. Cafeo, editors
Publisher: Springer
Published: 2009
Place of publication: Dordrecht; New York
Language: eng
Number of pages: 305
ISBN-13: 9789048128594; 9789048128600
Notes: Includes bibliographical references and index.