Business marketing
Subtitle: connecting strategy, relationships, and learning
By: F. Robert Dwyer, John Tanner.
Contributors: Tanner, John F.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston
Language: eng
Number of pages: 670
Subjects: Marketing.
Notes: Includes bibliographical references (p. 649-656) and index.