Learning from winners
Subtitle: how the ARF David Ogilvy Award winners use market research to create advertising success
By: Raymond Pettit.
Publisher: ARF; Lawrence Erlbaum Associates, Taylor & Francis
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 176
ISBN-13: 9780805856538; 9780805856545
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 155-159) and index.