Marketing for general managers.
Contributors: Davis, John, 1922-; Administrative Staff College, Henley.
Edition: Rev. and expanded ed. / Gordon Claisse & John Davis.
Publisher: Administrative Staff College, Henley
Published: 1982
Place of publication: Henley-on-Thames ((Greenlands, Henley-on-Thames, Oxon, RG9 3AU))
Language: eng
Number of pages: 49
Subjects: Marketing.