Integrating social media into business practice, applications, management, and models
By: In Lee, editor
Publisher: Business Science Reference; IGI Global
Published: 2014
Place of publication: Hershey
Language: eng
Number of pages: 342
ISBN-13: 9781466661820; 9781466661837; 9781466661851
Subjects: Business enterprises; Technological innovations; Industrial management; Information technology; Management
Description: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--
Notes: Includes bibliographical references (pages 290-332) and index.
Table of contents: title: User involvement, open service innovations and social media : lessons from a case study / Ada Scupola and Hanne Westh Nicolajsen; title: Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso Tsuneki Mukahi, and Mikako Ogawa; title: Influence of corporate social media in strategic decision processes / S. Venkataraman and Ranjan Das; title: Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly and Karen M. Lancendorfer; title: Viral advertising and the implications of social media / Maria Petrescu; title: Social media : the issues, benefits and strategies for brands / Jenny Rowley, Catherine Ashworth, and Jeff McCarthy; title: An application of the design science approach to create and evaluate a social media crime reporting tool / Opal Donaldson; title: Using social media in the workplace : how "lenovo central" brings employees together / Karen Mishra, Khaner Walker, & Aneil Mishra; title: How generation Y perceives social networking applications in corporate environment? / Imed Boughzala; title: Social media opportunities for market-driven firms / Elisa Arrigo; title: Web 2.0 and social media in today's business world / Edward Chen; title: Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon and Jeanetta Sims; title: The role of social media in the knowledge-based organizations / Kijpokin Kasemsap; title: Social shopping management : a case of groupon / In Lee.