Social Media Playbook for Business
Subtitle: Reaching Your Online Community with Twitter, Facebook, Linkedin, and More
Publisher: ABC-CLIO
Published: 2011
Place of publication: Westport
Language: eng
Format: [electronic resource] :
Number of pages: 276
ISBN-13: 9780313386275
Subjects: Social media; Online social networks; Business; Technological innovations; Economic aspects; Customer relations; Internet marketing
Description: Online networks like Facebook and LinkedIn, as well as media platforms like Twitter, Flickr, and YouTube serve a stunning 80 percent of online Americans every month. Once the province of the young, social media is now growing fastest among older demographics. Every ambitious business or organization needs to understand, participate in, and reap the benefits of social media.
Notes: Description based on print version record.
Table of contents: title: Cover; Contents; Acknowledgments; Chapter 1 Introduction; Chapter 2 Getting Started; title: The Strategy; Chapter 3 Getting Started; title: The Platforms; Chapter 4 Taking It to the Next Level; Chapter 5 Success Stories; Chapter 6 Fails and Fiascos; Chapter 7 The Future; Chapter 8 Conclusion; Appendix A: Glossary of Social Terms and Technologies; Appendix B: Social Media Reading and Resource List; Notes; Index.