La publicité à l'oeuvre...dans le marché moderne
By: Robert E. Oliver, Ray B. Collett ; version française par Roger Taillefer ; version française rév. par Anne-Marie Réaume.
Contributors: Collett, Ray B., 1912-
Edition: 2e éd.
Publisher: McGraw-Hill Ryerson
Published: 1979
Place of publication: Toronto
Language: fre
Number of pages: 173
Subjects: Advertising -- Canada.
Notes: Traduction de Advertising at work...in the modern marketplace.

Comprend un index.

Approved for use in Ontario schools 1980 for Senior Affaires et Commerce: Marketing.

Bibliographie: p. 170.