Toyota under fire
Subtitle: lessons for turning crisis into opportunity
By: by Jeffrey K. Liker and Timothy N. Ogden
Contributors: Ogden, Timothy N.
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9780071762991
Subjects: Toyota Jidōsha Kōgyō Kabushiki Kaisha; Corporate culture; Automobile industry and trade; Organizational effectiveness
Notes: Includes index.
Table of contents: title: The most admired company in the world; title: The oil crisis and the great recession; title: Toyota under fire : the recall crisis; title: Response and the road to recovery; title: Lessons.