Criteria to access brand success
By: Leslie de Chernatony, Francesca Dall'Olmo Riley and Fiona Smith.
Contributors: Dall'Olmo Riley, Francesca.; Smith, Fiona.; Open University. Open Business School.; Open University. Open Business School. Brand Management Research Unit.
Series: Working paper series / Open University, Open Business School -- no.98/3; Working paper series (Open University, Open Business School) -- no.98/3.
Publisher: Open Business School, Open University
Published: 1998
Place of publication: Milton Keynes
Language: eng