The Strategy and Tactics of Pricing
Subtitle: A Guide to Profitable Decision Making
Edition: 2nd edition
Publisher: Prentice Hall
Published: May 1994
Language: eng
Format: Hardcover
Number of pages: 409
ISBN-13: 9780136693765
Subjects: Management decision making; Purchasing & supply management; Prices; Marketing; Business / Economics / Finance; Business/Economics; Pricing; Advertising & Promotion; Sales & Selling - Management; Management; Decision making
First sentence: Few managers, even those specializing in marketing, think strategically about pricing.