Competitive dynamics of entrepreneurial market entry
By: edited by Gideon D. Markman, Phillip H. Phan
Publisher: Edward Elgar
Published: 2011
Place of publication: Cheltenham, Glos, UK; Northampton, MA
Language: eng
Number of pages: 538
ISBN-13: 9781849802710
Subjects: Marketing; New business enterprises; Competition; Entrepreneurship
Notes: Includes bibliographical references and index.