The 22 immutable laws of branding
Subtitle: how to build a product or service into a world-class brand
By: Al Ries and Laura Ries.
Contributors: Ries, Laura.
Edition: 1st ed. [expanded].
Publisher: HarperBusiness
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 255
Subjects: Brand name products -- Management; Marketing -- Decision making; Internet marketing
Other titles: Twenty-two immutable laws of branding; How to build a product or service into a world-class brand
Notes: "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
Table of contents: title: The 22 immutable laws of branding; title: The 11 immutable laws of internet branding.