신문광고와텔레비전광고의효과비교
By: chʻaegim yŏnʾgu, Kang Mi-sŏn ; kongdong yŏnʾgu, Yi Hye-gap
Contributors: Hanʾguk Ŏllon Chaedan
Edition: Chʻopʻan.
Series: Yŏnʾgusŏ -- 2001-02; Yŏnʾgusŏ (Hanʾguk Ŏllon Chaedan) -- 2001-02
Publisher: Hanʾguk Ŏllon Chaedan
Published: 2001
Place of publication: Sŏul Tʻŭkpyŏlsi
Language: kor
Number of pages: 210
Subjects: Newspaper Advertising; Television advertising
Other titles: Sinmun kwanggo wa tʻellebijŏn kwanggo ŭi hyokwa pigyo
Notes: "Sinmun kwanggo sanŏp ŭi kyŏngjaengnyŏk chego rŭl wihayŏ"--Cover.

Includes bibliographical references.