Copywriting for the electronic media
Subtitle: a practical guide
By: Milan D. Messke, R.C. Norris.
Contributors: Norris, R. C.
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1987
Place of publication: Belmont, Calif
Language: eng
Number of pages: 367
Subjects: Advertising copy.; Broadcast advertising.
Notes: Bibliography: p. [363]-364.
Includes index.