Environmental consumerism
Subtitle: what every marketer needs to know : an essential guide to the foremost trend of our time / [by Jacquelyn Ottman and Eric Miller]
Contributors: Miller, Eric; J. Ottman Consulting, Inc; Research Alert (Firm)
Publisher: J. Ottman Consulting, Inc. in conjuction with Research Alert, Long Island City, NY
Published: 1991
Place of publication: New York, NY
Language: eng
Number of pages: 137
Subjects: Consumption (Economics) -- United States -- Effect of environmental protection on; Consumers -- United States; Marketing research -- United States; Environmental protection -- United States -- Citizen participation
Notes: Includes bibliographical references