Student marketing for colleges and universities
By: editor, Richard Whiteside.
Contributors: Whiteside, Richard, 1947-; American Association of Collegiate Registrars and Admissions Officers.
Publisher: American Association of Collegiate Registrars and Admissions Officers; American Association of Collegiate Registrars
Published: 2004
Place of publication: Washington, DC
Language: eng
Subjects: Universities and colleges -- United States -- Marketing.; College students -- Recruiting -- United States.
Notes: Includes bibliographical references and index.