Winning more business in financial services
By: by Michael Salmon
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 224
ISBN-13: 9780071791847
Subjects: Investment advisors; Financial services industry; Business referrals; Marketing
Table of contents: title: Setting objectives and preparing your strategy; title: Building your network of essential partners; title: Ask for introductions and getting what you want; title: Doing the proper due diligence to make a great impression on referrals; title: Speaking with referrals in a way that tilts the scale in your favor; title: Making centers of influence become better referral sources; title: Thriving in changing times; title: Improving your efficiency and effectiveness; title: Dealing with the what if's?; title: Creating a referral network for life.