Quantitative methods in marketing
By: edited by Graham J. Hooley and Michael K. Hussey.
Contributors: Hooley, Graham J.; Hussey, Michael K.
Publisher: Dryden
Published: 1995
Place of publication: London
Language: eng
Number of pages: 272
Subjects: Marketing.; Marketing -- Statistical methods.; Commercial statistics.
Notes: Originally published: Academic Press, 1994.