The brand marketing book
Subtitle: creating, managing, and extending the value of your brand
By: Joe Marconi
Contributors: American Marketing Association
Publisher: NTC Business Books
Published: 2000
Place of publication: Lincolnwood, IL
Language: eng
Number of pages: 247
Subjects: Branding (Marketing)
Notes: At head of title: American Marketing Association

Includes bibliographical references (p. 237-240) and index