The complete idiot's guide to marketing
By: by Sarah White.
Contributors: White, Sarah
Edition: 2nd ed.
Publisher: Alpha Books
Published: 2003
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 440
Subjects: Marketing
Other titles: Complete idiot's guide; Marketing
Notes: Rev. ed. of: Complete idiot's guide to marketing basics. 1997.

Includes bibliographical references (p. [419]-421) and index.