Rethinking Marketing
Subtitle: Towards Critical Marketing Accountings
Contributors: Douglas Brownlie (Editor); Michael A J Saren (Editor); Robin Wensley (Editor); Richard Whittington (Editor)
Publisher: Sage Publications Ltd
Published: February 22, 1999
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780803974906
Subjects: Sales & marketing; Social research & statistics; Consumer behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Marketing; Business & Economics / Marketing / General; Marketing - General