Managerial marketing
Subtitle: policies, strategies, and decisions.
By: [Compiled by] Eugene J. Kelley [and] William Lazer.
Contributors: Lazer, William.
Publisher: R. D. Irwin
Published: 1973
Place of publication: Homewood, Ill
Language: eng
Number of pages: 490
Subjects: Marketing management
Notes: "Evolved from previous editions of Managerial marketing: perspectives and viewpoints."

Bibliography: p. 46-49.