Beyond Buzz
Subtitle: The Next Generation of Word-of-Mouth Marketing
Publisher: AMACOM/American Management Association
Published: February 28, 2007
Language: eng
Format: Hardcover
Number of pages: 228
ISBN-13: 9780814473832
Subjects: Sales & marketing management; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Communication in marketing; Marketing