The phenomenon of political marketing
By: Nicholas J. O'Shaughnessy.
Publisher: St. Martin's Press; Palgrave Macmillan
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: Campaign management.; Political campaigns.
Other titles: Political marketing.
Notes: Includes bibliographical references (p. 257-276).
Includes index.