Persuasion
Subtitle: messages, receivers, and contexts
By: William Rogers.
Publisher: Rowman & Littlefield
Published: 2007
Place of publication: Lanham, Md
Language: eng
Number of pages: 409
ISBN-13: 9780742536746
Subjects: Persuasion (Psychology) -- Social aspects; Persuasion (Rhetoric); Propaganda
Notes: Includes bibliographical references (p. 387-392) and index.
Table of contents: title: Introduction; title: Language and communication; title: Persuasive messages; title: Propaganda; title: Argumentation; title: Ethics and deception; title: Understanding audiences and cultures; title: Needs, emotions, motivations, and vulnerabilities; title: Empirical theories of persuasion; title: Empirical persuasion research; title: Verbal and visual rhetorical theories; title: Persuasion and politics; title: Campaigns, counterpublics, movements, and cults; title: Media influence : advertising, news, entertainment; title: Skills for senders; title: Skills for receivers.