Consumer perception and preferences of message structure
By: Liisa Uusitalo
Series: Helsingin Kauppakorkeakoulun julkaisuja. B -- 21; Helsingin Kauppakorkeakoulun julkaisuja -- 21
Publisher: Helsinki School of Economics
Published: 1977
Place of publication: Helsinki
Language: eng
Number of pages: 117
Subjects: Consumers; Attitudes
Notes: Bibliography: p. 91-99.