Māketingu kakushin no jidai
By: Shimaguchi Mitsuaki [and others] hen
Edition: Shohan
Publisher: Yūhikaku
Published: 1998
Place of publication: Tōkyō
Language: jpn
Subjects: Marketing; New products
Notes: Includes bibliographical references.
Table of contents: title: 1. Kokyaku sōzō; title: 2. Seihin kaihatsu kakushin; title: 3. Burando kōchiku; title: 4. Eigyō ryūtsū kakushin.