Gravitational marketing
Subtitle: the science of attracting customers
By: Jimmy Vee, Travis Miller, Joel Bauer.
Contributors: Miller, Travis, 1977-; Bauer, Joel, 1960-
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470226476
Subjects: Marketing -- Psychological aspects; Marketing -- Social aspects; Customers -- Psychology; Information behavior
Notes: Includes bibliographical references and index.
Table of contents: title: The laws of gravitational marketing. The power of gravity; title: Anatomy of gravitational marketing; title: How to be worthy of attraction; title: The Newton in all of us; title: The object of your attraction; title: Increase your gravitational potential; title: Creating irresistible attraction; title: Gravitational marketing attraction techniques. Activate your gravitational attraction; title: Attracting through personal effort; title: Attracting through direct mail; title: Attracting through print; title: Attracting through free publicity; title: Attracting through the internet; title: Attracting through radio & television; title: Epilogue.