Commoditization and the strategic response
By: Andrew Holmes.
Publisher: Gower
Published: 2008
Place of publication: Aldershot, England; Burlington, VT
Language: eng
Number of pages: 223
ISBN-13: 9780566087431
Subjects: Commercial products; Consumption (Economics); Management
Notes: Includes bibliographical references and index.
Table of contents: title: Commoditization : coming to a company near you; title: The first wave : commodities and commoditization; title: The middle wave : the commoditization of industries; title: Cornerstones of the final wave : globalization and the Internet; title: The final wave : commoditization of white collar work; title: Business impacts; title: Individual impacts; title: Business responses; title: Surviving in a commoditized world; title: Individual responses; title: Where will commoditization take us?.