Creating your library brand
Subtitle: communicating your relevance and value to your patrons
By: Elisabeth Doucett.
Publisher: American Library Association
Published: 2008
Place of publication: Chicago
Language: eng
Number of pages: 124
ISBN-13: 9780838909621
Subjects: Libraries -- Marketing; Branding (Marketing)
Description: "From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit? In the new media mix, libraries need to stand up and effectively communicate their benefits as a preferred provider of information and entertainment resources. By following the step-by-step guidance of Doucett, branding pro turned librarian, libraries can begin to develop branding that makes a difference and is tailored to the nonprofit public library arena"--P. [4] of cover.
Notes: Includes index.
Table of contents: title: Defining marketing and branding; title: Why brand?; title: Who should be involved in the branding process?; title: The ideal brand; title: Where to start : the brand audit; title: The story : defining your message; title: The visuals : attention-grabbing support for your message; title: Brand standards, brand advocates, and marketing; title: How to work with outside help; title: Evaluating your brand : short-term and long-term; title: Maintaining your brand; title: Blogs and brands; title: Common pitfalls and false assumptions.