A Comparison of UI/UX and Process for Major E-Commerce Platforms
Subtitle: IC5E 2014
Publisher: Association of Scientists, Developers and Faculties
Published: 2014
Place of publication: University of Greenwich, London
Language: eng
Format: Hardcopy
Number of pages: 120
ISBN-13: 9788192523323
Description: E-commerce is one of the important fields of the Web services, with the rapid developments of web service technology and the prevalence of new marketing concepts (e.g. O2O), a lot of companies begin to invest money and human resources in this area. Some traditional industries also seek for transformations through adopting E-commerce. E-commerce takes advantage of the fast-delivery on Internet, conveniently online experience, A successful E-commerce platform can attracts many online users, and not only enables users to have more convenient shopping modes and more promotional products and services, but also offers companies a low-cost and effective way of advertising. Big data are generated by the information of E-commerce mode and can further be used to conduct strategic applications and researches. Capacity and flexibility is the core of E-commerce. Therefore, this paper reviews several E-commerce platforms that have undergone successful enterprise transformation through analysis of UI, UX and Process, and summarizes some key functions in E-commerce platforms.