Marketing to the mind
Subtitle: right brain strategies for advertising and marketing
By: Richard C. Maddock and Richard L. Fulton.
Contributors: Fulton, Richard L.
Publisher: Quorum Books
Published: 1996
Place of publication: Westport, Conn
Language: eng
Number of pages: 280
Subjects: Advertising -- Psychological aspects; Motivation research (Marketing); Marketing
Notes: Includes bibliographical references and indexes.