MasterMinding the store
Subtitle: advertising, sales promotion, and the new marketing reality
By: Donald Ziccardi with David Moin.
Contributors: Moin, David.
Series: National Retail Federation series
Publisher: J. Wiley
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 310
Subjects: Retail trade -- Marketing.; Advertising.; Sales promotion.
Other titles: Master minding the store; Advertising, sales promotion, and the new marketing reality
Notes: Includes bibliographical references (p. 301-302) and index.