Smart pricing
Subtitle: how Google, Priceline, and leading businesses use pricing innovation for profitability
By: Jagmohan Raju, Z. John Zhang.
Contributors: Zhang, Z. John.
Edition: 1st ed.
Publisher: Wharton School Pub.
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780131494183
Subjects: Pricing
Table of contents: title: "Pay as you wish" pricing; title: Why the best things in life are free; title: The art of price wars; title: Thinking small; title: The automatic markdown; title: Name your own price SM; title: Subscribe and save : pricing for marketing profitability; title: The snob premium; title: Pay if it works.