e-tailing
By: Bernadette Tiernan
Publisher: Dearborn
Published: 2000
Place of publication: Chicago
Language: eng
Number of pages: 278
ISBN-13: 9781574101294
Subjects: Electronic commerce.; Retail trade -- Automation.
Description: "Whether your business is just jumping online now or you're looking to sharpen your e-commerce vision. e-tailing incorporates all the tools you need to capture the explosive business-to-consumer market."--BOOK JACKET.
Notes: Includes bibliographical references (p. 269-270) and index.
Table of contents: title: "Click Here" economics --; title: Exploring technological frontiers --; title: Digital middlemen --; title: Facets of electronic markets --; title: Psychology of internet usage --; title: Implementing e-commerce strategies --; title: Cybermerchants --; title: Selling products and services online --; title: Building effective customer relations --; title: Secure commerce on the internet --; title: Cast of characters and their roles --; title: Products and technologies --; title: Building successful net partnerships --; title: Global challenge --; title: Visions of the future.