A theoretical approach to the determination and use of sales potentials for geographic allocation of marketing efforts.
Published: 1958
Language: eng
Number of pages: 209
Subjects: Marketing research.; Marketing -- Management.
Other titles: Geographic allocation of marketing efforts.
Notes: Thesis (Ph.D.) - State University of Iowa, 1958.

Includes bibliographical references.

Microfilm (positive). Ann Arbor, Mich., University of Microfilms 1958.

SHORT CIRCULATION RECORD.