The Future of Advertising
Subtitle: New Media, New Clients, New Consumers in the Post-Television Age
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 10, 2005
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780071462150
Subjects: Advertising; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: Within only a few years, the advertising agency business in the United States has transformed from dozens of independent, entrepreneurial, creative, and highly competitive shops into an oligopoly of four large publicly held corporations.