E-mail marketing for dummies
By: by John Arnold
Edition: 2nd ed.
Series: For dummies; --For dummies
Publisher: John Wiley
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 364
ISBN-13: 9780470947678; 9780470288412
Subjects: Electronic mail systems; Internet marketing; Electronic mail messages
Description: Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
Notes: Includes index.
Table of contents: title: Introduction; title: Getting started with e-mail marketing; title: Mapping out an e-mail marketing strategy; title: Constructing an effective marketing e-mail; title: Sending specialized e-mail campaigns; title: Delivering and tracking your e-mails; title: The part of tens.