Models, measurement and marketing
By: [by] Peter Langhoff [and others] Peter Langhoff, editor.
Contributors: Langhoff, Severin Peter, 1910-1987.
Publisher: Prentice-Hall
Published: 1965
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 216
Subjects: Marketing research.; Marketing -- Mathematical models.
Notes: Bibliography: p. 212-216.