Net Words
Subtitle: Creating High-Impact Online Copy
Edition: 1 edition
Publisher: McGraw-Hill
Published: November 26, 2001
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780071380393
Subjects: Business & Management; Internet; Management & management techniques; Sales & marketing; Marketing - General; Computer Networks; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Internet - General; E-Commerce - Internet Marketing; Advertising & Promotion; Business & Economics / General; Broadcast advertising; Advertising copy; Electronic commerce
First sentence: Without great copy, commerce would be dead on its feet.