Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
By: Hartmut H. Holzmüller.
Series: Betriebswirtschaftliche Abhandlungen ;; n.F., Bd. 98
Publisher: Schäffer-Poeschel
Published: 1995
Place of publication: Stuttgart
Language: ger
Number of pages: 353
Subjects: Management -- Research.; Marketing research.; Management -- Cross-cultural studies.; Marketing -- Cross-cultural studies.
Notes: Includes bibliographical references (p. 309-353).
Originally presented as the author's Habilitationsschrift, Wirtschaftsuniversität Wien.