Intercultural business communication and simulation and gaming methodology
By: Victoria Guillén-Nieto, Carmen Marimón-Llorca & Chelo Vargas-Sierra, eds.
Contributors: Guillén-Nieto, Victoria.; Marimón Llorca, Carmen, 1962-; Vargas-Sierra, Chelo.
Series: Linguistic insights -- v. 83
Publisher: Peter Lang
Published: 2009
Place of publication: Bern; New York
Language: eng
ISBN-13: 9783039116881
Subjects: Intercultural communication; Business communication; Intercultural communication -- Simulation methods; Business communication -- Simulation methods
Table of contents: title: Crossing disciplines in intercultural communication research / Victoria Guillén-Nieto; title: Social cognition and intercultural communication / Victoria Escandell-Vidal; title: Business language from a cognitive perspective / José Mateo, Francisco Yus; title: Intercultural negotiations : theories revisited / Annette Grindsted; title: Multi-cultural meetings / Paula Ronkainen; title: Building bridges and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers / Miguel Ángel Campos-Pardillos, Isabel Balteiro-Fernández; title: The language of graphic advertising in Spain : bridging the cultural gap / Miguel Ángel García-Yeste; title: Perspective selection and politeness in the production of face-threatening acts in English and Spanish / Francisco Javier Díaz-Pérez; title: From hiding the speaker to persuasion : se-passive and se-impersonal constructions / Ma. Antonia Martínez Linares; title: Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters / Carmen Marimón-Llorca; title: Simulation and gaming methodology in language acquisition / Amparo García-Carbonell, Frances Watts; title: Business simulations as a vehicle for language acquisition / Beverly Rising; title: The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings / Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede.