New research in marketing
Subtitle: papers.
By: Lee E. Preston, editor.
Contributors: Preston, Lee E., ed.; University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications
Publisher: Institute of Business and Economic Research [University of California
Published: 1965
Place of publication: [Berkeley]
Language: eng
Number of pages: 132
Subjects: Marketing research
Other titles: Research program in marketing.
Notes: Includes bibliographical references.
At head of title: Research program in marketing, Graduate School of Busines Administration, University of California, Berkeley.