Brands and branding
By: [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
Contributors: Clifton, Rita.; Simmons, John, 1948-; Ahmad, Sameena.
Series: Economist books (Series)
Publisher: The Economist in association with Profile Books
Published: 2003
Place of publication: London
Language: eng
Number of pages: 256
Subjects: Brand name products.; Brand name products -- Marketing.; Brand name products -- Management.; Brand name products -- Forecasting.
Notes: Includes bibliographical references and index.