Competitive Strategy
Edition: New Ed edition
Publisher: Free Press
Published: January 19, 2004
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780743260886
Subjects: Business strategy; Business & Investing / Management; Business/Economics
First sentence: The essence of formulating competitive strategy is relating a company to its environment.
Description: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.