National brand and store brand price competition
Subtitle: who hurts whom? / Raj Sethuraman
Series: Report No. 95-105; Report (Marketing Science Institute) -- no. 95-105
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Generic products -- Prices -- United States -- Mathematical models; Brand name products -- Prices -- United States -- Mathematical models; Brand choice -- United States
Notes: "Technical working paper"

Includes bibliographical references