Visual political communication in popular Chinese television series
By: by Florian Schneider
Contributors: Dudbridge, Glen; Pieke, Frank N.
Series: China studies -- v. 22
Publisher: Brill
Published: 2012
Place of publication: Leiden; Boston
Language: eng; chi
Number of pages: 295
ISBN-13: 9789004221482; 9789004221499
Subjects: Television programs; Television broadcasting policy; Television and politics
Description: Television drama series are today the most popular format on Chinese TV. The fact that these series largely portray nationalist stories of glorious emperors and courageous officials leaves the impression that they must be propaganda, designed by the Communist Party. This volume challenges such assumptions and shows how TV drama production is a complex process of cultural governance that is not dominated by one particular actor, but characterized by diffuse political interests, commercial considerations, viewing habits, and ideological assumptions. By examining political discourses in Chinese drama series and analyzing the factors leading to their creation, this book explains why Chinese TV content relies so heavily on didactical messages and emotional symbols, and argues that such content risks creating precisely the kind of passive masses that Chinese media workers and government officials are trying so hard to emancipate.
Notes: Includes bibliographical references and index.