Diagnosing the sources of failure (and/or success) in the new product design and development
By: Rachel Davies Cooper.
Contributors: University of Salford. Department of Business & Management Studies.; North-West Centre for European Marketing.
Series: Working papers / University of Salford Department of Business and Management Studies -- No.9316; Working papers -- No.9316.
Publisher: University of Salford Department of Business and Management Studies; North-West Centre for European Marketing
Published: 1993
Place of publication: Salford
Language: eng