Marketing research in a marketing environment
By: William R. Dillion, Thomas J. Madden, Neil H. Firtle.
Contributors: Madden, Thomas J.; Firtle, Neil H.
Edition: 3rd ed.
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 760
Subjects: Marketing research.
Notes: Includes bibliographical references and indexes.