Myth of the Global Corporation
Publisher: Princeton University Press
Published: 1999
Language: eng
Number of pages: 208
ISBN-13: 9780691010076
Subjects: International business enterprises; Business enterprises, europe; Business enterprises, japan; Business enterprises, united states
Description: "Critics and defenders of multinational corporations often agree on at least one thing: that the activities of multinationals are creating an overwhelmingly powerful global market that is quickly rendering national borders obsolete. The authors of this book, however, argue that such expectations commonly rest on a myth.

They examine key activities of multinational corporations in the United States, Japan, and Europe and explore the relationship between corporate behavior and national institutions and cultures. They demonstrate that the world's leading multinationals continue to be shaped decisively by the policies and values of their home countries, and that their core operations are not converging to create a seamless global market."--BOOK JACKET.