Designing winning products
By: edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.
Contributors: Woodside, Arch G.; Liukko, Timo.; Lehtonen, Ari.
Edition: 1st ed.
Series: Advances in business marketing & purchasing -- v. 10.
Publisher: JAI
Published: 2000
Place of publication: Amsterdam; New York
Language: eng
Number of pages: 306
Subjects: New products -- Management; Product management; Design, Industrial
Notes: Includes bibliographical references.