Teen media
Subtitle: Hollywood and the youth market in the digital age
By: Valerie Wee.
Publisher: McFarland & Company, Inc., Publishers; McFarland & Co.
Published: 2010
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 273
ISBN-13: 9780786442690
Subjects: Mass media and teenagers -- United States; Internet and teenagers -- United States; Digital media -- Economic aspects -- United States; Teenage consumers -- United States; Mass media -- United States -- Marketing; Mass media and culture -- United States
Description: "This book focuses on the resurgence of the teen/youth market from the late 1990s to the 2000s. Specifically, the book examines the impact of contemporary social, institutional, and technological changes such as the emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies on the aesthetic traits of contemporary teen-oriented entertainment texts"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: commercial teen culture, 1995 to 2005; title: Targeting teens-the return of a vital demographic market; title: Hollywood and teen media-a historical overview; title: The millennial teen media text; title: Beyond music television; title: A new dimension to teen media; title: From teen television network to teen culture nexus; title: Disney and the youth market-"it's a t(w)een world after all"; title: Bridging the digital divide-media in transition; title: Conclusion.