You're Next!
Subtitle: how one company changed the way we shop
By: Terry Green
Publisher: Marshall Cavendish
Published: 2010
Place of publication: London
Language: eng
Number of pages: 223
ISBN-13: 9789814346146; 9789814302616
Subjects: Consumption (Economics); Shopping; Consumer behavior; History; POLITICAL SCIENCE; Economic Conditions; BUSINESS & ECONOMICS; Economics; Macroeconomics; Social aspects
Description: Ever been stressed by the queue in a fast food restaurant? Or an airline check in? Or had to wait ages in an A & E? When was the last time that you had to queue for something - and enjoyed the experience? In the fast paced wireless and e-enabled world why do we have to wait for service?
Notes: Includes bibliographical references.
Table of contents: title: Cover; CONTENTS; PREFACE; INTRODUCTION; SHOPPING FOR BUSINESS; POST EARLY FOR SUCCESS; BANKING ON A QUEUE; STANDING IN LINE VS. TAKING A TICKET; THE IMPULSE BUY; THE SCIENCE OF QUEUE NOMICS; BENDING TIME; MAKING LEAN SERVICE DELIVERY A REALITY; THE UNDERCOVER SHOPPER; PLANET RETAIL; THE RETAIL SAFARI; LOVE ME, LOVE MY BRANCH; BUILDING A BUZZ; AFTERWORD; ACKNOWLEDGEMENTS; NOTES; RECOMMENDED READING.