Family decision-making for household durable goods
By: William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar
Contributors: Moore-Shay, Elizabeth S.; Assar, Amardeep; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 92-108
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Consumer behavior; Consumer Durable goods; Purchasing; Decision making
Notes: "April 1992."

Includes bibliographical references (p. 24-27).