Profit-driven marketing
Subtitle: a proven system for maximizing creativity, accountability, and ROI
By: by Leslie H. Moeller & Edward C. Landry ; with Theodore Kinni.
Contributors: Landry, Edward C., 1965-; Kinni, Theodore B., 1956-
Publisher: McGraw-Hill
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 232
Subjects: Marketing -- Management; Communication in marketing; Rate of return; Profit