Marketing Management
Subtitle: Text and Cases
Publisher: Haworth Press
Published: October 31, 2004
Language: eng
Format: Paperback
Number of pages: 373
ISBN-13: 9780789002907
Subjects: Sales & marketing management; Marketing - General; Case studies; Business & Economics; Business / Economics / Finance; Marketing; Business/Economics; Management - General; Entrepreneurship; Advertising & Promotion; Management
First sentence: This chapter provides an overview of the marketing management process.