Consumer behavior
By: Leon G. Schiffman, Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar.
Edition: 8th ed.
Publisher: Pearson Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 587
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and indexes.