Marketing across cultures
By: Fons Trompenaars, Peter Woolliams.
Contributors: Woolliams, Peter.
Series: Culture for business series
Publisher: Capstone
Published: 2004
Place of publication: Chichester, West Sussex, England
Language: eng
Number of pages: 353
Subjects: Marketing -- Cross-cultural studies.
Genres: Cross-cultural studies.
Notes: Includes bibliographical references (p. 335-340) and index.