Six rules for brand revitalization
Subtitle: learn the most common branding mistakes and how to avoid them
By: Larry Light, Joan Kiddon
Contributors: Kiddon, Joan, 1949- author
Edition: Second edition.
Published: 2016
Language: eng
Number of pages: 242
ISBN-13: 9780134507835
Subjects: Branding (Marketing); Product life cycle; Brand name products; Management
Other titles: Learn the most common branding mistakes and how to avoid them
Notes: Includes bibliographical references and index.