Encyclopedia of sports management and marketing
By: editors, Linda E. Swyane, Mark Dodds
Publisher: Sage Publications, Inc
Published: 2011
Place of publication: Thousand Oaks, Calif
Language: eng
ISBN-13: 9781412973823
Subjects: Management; Sports administration; Encyclopedias; Marketing; BUSINESS & ECONOMICS / Management; Sports
Description: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
Notes: Includes bibliographical references and index.