When is the best ship a leaky one?
Subtitle: segmentation, competition and gray markets
By: by A. T. Coughlan and D. A. Soberman.
Contributors: Soberman, David A.; INSEAD.
Series: Working papers / INSEAD -- 98/09/MKT; Working papers -- 98/09/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng