Marketing and technology
Subtitle: a strategic co-alignment
By: by Noel Capon and Rashi Glazer
Contributors: Glazer, Rashi
Series: Report -- No. 86-106; Report (Marketing Science Institute) -- no. 86-106
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Copyright date: 1986
Subjects: Marketing; Management; Technological innovations
Notes: "Marketing Science Institute, Research Program, working paper"--Cover.

"July 1986."

Bibliography: p. 36-39.