Advertising media
Subtitle: strategy and tactics
By: Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
Contributors: Barban, Arnold M.; Turk, Peter B.
Publisher: Brown & Benchmark
Published: 1992
Place of publication: Dubuque, IA
Language: eng
Number of pages: 468
Subjects: Advertising media planning.
Notes: Includes bibliographical references and index.