Marketing Genius
Publisher: Capstone
Published: April 21, 2006
Language: eng; hrv
Format: Hardcover
Number of pages: 498
ISBN-13: 9781841126814
Subjects: Sales & marketing management; Marketing; Business Decision Making; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Decision-Making & Problem Solving; Decision Making & Problem Solving; Management
First sentence: Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways.
Description: Ingenity: the making of a marketing genius -- Thinking: the mind of a marketing genius -- Competing: the touch of a marketing genius -- Leading: the impact of a marketing genius -- The genie: becoming a marketing genius.