NTC's dictionary of advertising
By: Jack G. Wiechmann.
Contributors: Urdang, Laurence.
Edition: 2nd ed.
Publisher: National Textbook Co.
Published: 1993
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 222
Subjects: Advertising -- Dictionaries
Other titles: Dictionary of advertising terms.; Dictionary of advertising.
Notes: Rev. ed. of: Dictionary of advertising terms.1st ed. 1977.
"First edition edited by Laurence Urdang."