Advertising works 15
Subtitle: proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide
By: edited and introduced by Laurence Green.
Contributors: Green, Laurence.; World Advertising Research Centre.; Institute of Practitioners in Advertising.
Publisher: World Advertising Research Center
Published: 2007
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 467
ISBN-13: 9781841161938
Subjects: Advertising -- Awards -- Great Britain -- Case studies
Genres: Case studies.
Notes: Published in association with the IPA.

Includes bibliographical references and index.