The national fabric
Subtitle: fashion, Britishness, globalization
By: Alison L. Goodrum.
Series: Dress, body, culture
Publisher: Berg
Published: 2005
Place of publication: New York, NY
Language: eng
Number of pages: 243
ISBN-13: 9781845201869; 9781845201876
Subjects: Clothing trade -- Great Britain; Fashion -- Great Britain
Description: "Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides insights into the culture of contemporary fashion and the dilemmas of 'going global'. Alison Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity."--Jacket.
Notes: Includes bibliographical references and index.