Instructor's manual to accompany Essentials of marketing
Subtitle: a global-managerial approach
By: William D. Perreault, E. Jerome McCarthy
Contributors: McCarthy, E. Jerome (Edmund Jerome)
Edition: 10th ed.
Publisher: McGraw-Hill/Irwin
Published: 2006
Place of publication: Boston, Ma
Language: eng
ISBN-13: 9780072964707
Subjects: Marketing
Other titles: Essentials of marketing, a global-managerial approach.