Joe Public doesn't care about your hospital
Subtitle: a manifesto for transforming healthcare marketing
By: Chris Bevolo
Edition: First edition.
Publisher: RockBench Publishing Corp.
Published: 2011
Place of publication: Nashville, TN
Language: eng
Number of pages: 159
ISBN-13: 9781605440101; 9781605440118
Subjects: Medical care; Marketing
Other titles: Joe Public does not care about your hospital
Notes: Includes bibliographic references (pages 155-159).