Has beanz?
By: Elgin Production for BBC in association with Roger Bolton Productions
Contributors: BBC Worldwide Americas, Inc
Series: Branded: the power of brand names; MKT 602 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 41
Subjects: Brand name products; Marketing; Consumers; Attitudes; Consumers' preferences; H.J. Heinz Company; Weight Watchers International
Other titles: Heinz
Description: Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
Notes: "FFH 8633."

DVD.