Marketingkommunikation in der Investitionsgüterindustrie
Subtitle: konzeptionelle Überlegungen und Ergebnisse einer empirischen Studie
By: Hans Christian Weis.
Series: Reihe Wirtschaftswissenschaften,; Bd. 281
Publisher: H. Deutsch
Published: 1983
Place of publication: Thun
Language: ger
Number of pages: 319
Subjects: Communication in marketing -- Germany (West); Communication in marketing -- Germany (West) -- Case studies.; Advertising -- Germany (West); Industrial equipment industry -- Germany (West)
Notes: Bibliography: p. vi-xxxix.