The burden of proof
Subtitle: accountability in business-to-business advertising : transcript proceedings
By: 5th Annual Business Advertising Research Conference, the New York Hilton, October 27, 1983.
Publisher: Advertising Research Foundation
Published: 1983
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 216
Subjects: Advertising Research Foundation.; Advertising, Industrial -- Congresses.