A crash course in marketing
Subtitle: low cost marketing strategies that will double your sales, not your expenses
By: David H. "Andy" Bangs & Andi Axman.
Contributors: Axman, Andi.
Series: A SOHO crash course book
Publisher: Adams Media; Adams Media Corporation
Published: 2000
Place of publication: Holbrook, Mass
Language: eng
Number of pages: 208
ISBN-13: 9781580622547
Subjects: Marketing.
Table of contents: title: Setting your marketing goals; title: What business are you in?; title: Learning about your market; title: Who are your current customers?; title: Who are your competitors?; title: Growing your customer base; title: How do you advertise your products and services?; title: Interacting with your customers; title: Does E-Commerce make sense for your business?