Let's get real or let's not play
Subtitle: transforming the buyer/seller relationship
By: Mahan Khalsa and Randy Illig.
Contributors: Illig, Randy.
Publisher: Portfolio
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9781591842262
Subjects: Relationship marketing; Customer relations; Selling -- Psychological aspects
Notes: Includes bibliographical references and index.