A century of American icons
Subtitle: 100 products and slogans from the 20th century consumer culture
By: edited by Mary Cross.
Contributors: Cross, Mary, 1934-
Publisher: Greenwood Press
Published: 2002
Place of publication: Westport, Conn
Language: eng
Number of pages: 236
Subjects: Advertising -- Brand name products -- United States -- History -- 20th century; Advertising -- United States -- History -- 20th century; Imagery (Psychology) -- History -- 20th century; Consumption (Economics) -- United States -- History -- 20th century
Description: In American cultural history, the 20th century could be described as the century of the consumer. The editor has compiled 100 entries - ten per decade - that figured prominently in the rise of the consumer culture mass in the US. It tells the story behind popular products, slogans and symbols.
Notes: Includes bibliographical references and index.