Brand equity & advertising
Subtitle: advertising's role in building strong brands
By: edited by David A. Aaker, Alexander L. Biel.
Contributors: Aaker, David A.; Biel, Alexander L.
Series: Advertising and consumer psychology
Publisher: Lawrence Erlbaum Associates
Published: 1993
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 380
Subjects: Brand name products -- Valuation -- Congresses.; Advertising -- Brand name products -- Congresses.
Other titles: Brand equity and advertising
Notes: Includes bibliographical references and indexes.