Beyond the hype
Subtitle: e-nabling the sales and marketing force
By: by Thomas M. Bodenberg.
Contributors: Conference Board.
Series: Research report -- R-1325-02-RR.; Conference Board report -- no. 1325-02-RR.
Publisher: Conference Board
Published: 2002
Place of publication: [New York, NY
Language: eng
Number of pages: 38
Subjects: Electronic commerce -- United States; Electronic commerce -- United States -- Case studies; Business enterprises -- United States -- Computer network resources
Genres: Case studies.
Other titles: E-nabling the sales and marketing force.
Notes: Includes bibliographical references.
Table of contents: title: Key findings; title: Technology and the sales and marketing organization; title: The web site and the distribution partner; title: Customer relationship issues; title: Brave new worker? Recruiting and educating the e-nabled sales and marketing employee; title: Measuring results; title: Case study: Xerox; title: Profile of survey respondents.