Brand new brand thinking
Subtitle: brought to life by 11 experts who do
By: edited by Merry Baskin and Mark Earls.
Contributors: Baskin, Merry.; Earls, Mark.
Publisher: Kogan Page
Published: 2002
Place of publication: London
Language: eng
Number of pages: 212
Subjects: Advertising -- Brand name products; Brand name products
Notes: Includes bibliographical references (p. 204-205) and index.