"Service" marketing
By: by Thomas V. Bonoma, Michael K. Mills
Contributors: Mills, Michael K., joint author; Mills, Michael K., author
Series: Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 80-1; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 80-1
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1980
Place of publication: Boston
Language: eng
Subjects: Service industries; Marketing
Notes: Includes bibliographical references.