The end of corporate imperialism
By: C.K. Prahalad, Kenneth Lieberthal.
Contributors: Lieberthal, Kenneth.
Series: The Harvard business review classics series
Publisher: Harvard Business Press
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 66
ISBN-13: 9781422179734
Subjects: Low-income consumers -- Developing countries; Market segmentation -- Developing countries
Notes: Includes bibliographical references and index.