Economics of advertising.
Contributors: Sturgess, Brian.; Dunning, John H. 1927-; Advertising Association.
Edition: 2nd ed. / Brian Chiplin and Brian Sturgess / under the editorial direction of J.H. Dunning.
Publisher: Holt, Rinehart and Winston with the Advertising Association; Continuum International Publishing Group
Published: 1981
Place of publication: London
Language: eng
Number of pages: 145
Subjects: Advertising -- Economic aspects.
Notes: Previous ed., / by Economists Advisory Group. 1967.

Includes bibliographies and index.