Determinants of temporal variations in advertising effectiveness
By: by Chanjin Chung and Harry M. Kaiser.
Contributors: Kaiser, Harry Mason.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 98-02.; R.B -- 98-03.; NICPRE (Series) -- 98-02.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 98-03.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1998
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 14
Subjects: Advertising -- Mathematical models.; Advertising -- Milk trade -- New York (State) -- New York.; Milk trade -- New York (State) -- New York.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"April 1998."

Includes bibliographical references (p. 12-14).

Also available on the World Wide Web.