Medien als Marken
Subtitle: der Einsatz des Erlebnisweltkonzepts in der qualitativen Mediaforschung / Manuela Fuchs
Series: Empirische Marketingforschung -- Bd. 16
Publisher: Service Fachverlag
Published: 1998
Place of publication: Wien
Language: ger
Number of pages: 179
Subjects: Marketing; Newspapers; Advertising; Psychological aspects
Notes: Originally presented as the author's thesis (doctoral)--Wirtschaftsuniversität Wien, 1998.

Includes bibliographical references (p. 163-172).