Megamedia shakeout
Subtitle: the inside story of the leaders and the losers in the exploding communications industry
By: Kevin Maney.
Publisher: J. Wiley
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 358
Subjects: Mass media -- United States -- Finance.; Mass media -- Technological innovations.; Corporations, American.
Description: The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia - the merging of the computer, telephone, software, entertainment, and cable TV industries. The technological convergence of companies from all corners of business has sparked the most sensational corporate shakeouts in history.

Writing in a taut, hard-driving journalistic style, Maney takes us behind the scenes at leading companies for the first inside look at the shakeout in the communications industry. Megamedia Shakeout cuts through the hype to bring us a bold vision of the future and a clear-sighted, practical assessment of the exciting business and investment opportunities being opened up by the communications revolution.

Kevin Maney has been chronicling the communications revolution for several years now, and he has interviewed all the key players involved. In this book, he pieces together a coherent picture of where the industry is headed, explains the technologies involved, and offers a highly plausible vision of what the future will look like.