Building global biobrands
Subtitle: taking biotechnology to market
By: Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.
Contributors: Kotler, Philip.
Publisher: Free Press
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 336
Subjects: Biotechnology industries.; Biotechnology -- Marketing.; Pharmaceutical biotechnology industry.
Notes: Includes bibliographical references (p. 293-310) and index.