Macromarketing, evolution of thought
Subtitle: proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
By: edited by George Fisk, Robert W. Nason and Phillip D. White
Contributors: Fisk, George, 1922-; Nason, Robert White, 1939-; White, Phillip D; University of Colorado. Business Research Division
Publisher: Business Research Division, Graduate School of Business Administration, University of Colorado
Published: 1980
Place of publication: Boulder, Colo
Language: eng
Number of pages: 325
Subjects: Marketing -- Social aspects -- Congresses; Marketing -- Congresses
Notes: Includes bibliographies