Die Erfassung und Nutzung von Informationen über den Sortimentsverbund in Handelsbetrieben
By: von Erich Merkle.
Series: Schriften zum Marketing ;; Bd. 11
Publisher: Duncker & Humblot
Published: 1981
Place of publication: Berlin
Language: ger
Number of pages: 273
Subjects: Shopping -- Mathematical models.; Consumers -- Mathematical models.; Marketing -- Management.
Notes: Bibliography: p. 263-273.
Originally presented as the author's thesis (doctoral)--Mannheim, 1979.