Brands versus Information- The changing role of brands in the age of empowered consumers
Publisher: VDM Verlag Dr. Mueller e.K.
Published: June 6, 2007
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9783836407090
Subjects: Advertising; Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Information Management; Business & Economics / Information Management; Business & Economics : Consumer Behavior - General