dynamics of persuasion
Subtitle: communication and attitudes in the 21st century
By: Richard M. Perloff.
Edition: 3rd ed.
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 563
ISBN-13: 9780805863604
Subjects: Persuasion (Psychology); Mass media -- Psychological aspects; Attitude change
Notes: Includes bibliographical references (p. [487]-532) and indexes.
Table of contents: title: Introduction to persuasion; title: Attitudes : definition and structure; title: Attitudes : functions and consequences; title: Attitude measurement; title: Processing persuasive communications; title: "Who says it?" : source factors in persuasion; title: Message factors; title: Personality and persuasion; title: Cognitive dissonance theory; title: Interpersonal persuasion; title: Advertising; title: Communication campaigns.