Techno-Ready Marketing
Subtitle: How and Why Your Customers Adopt Technology
Publisher: Free Press
Published: September 11, 2007
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781416576631
Subjects: E-Commerce - General; Information Technology; Marketing - General; Business & Economics / E-Commerce / General; Business & Economics / General; Business & Economics : Marketing - General; Computers : Information Technology; General; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: In an environment transformed by technological change, the best technology solution does not guarantee market success.