Retail marketing plans
Subtitle: how to prepare them, how to use them
By: Malcolm H.B. McDonald and Christopher C.S. Tideman.
Contributors: Tideman, Christopher C. S.; Chartered Institute of Marketing.
Series: Marketing series; Marketing series (London, England)
Publisher: Boston; Butterworth Heinemann
Published: 1993
Place of publication: Oxford
Language: eng
Number of pages: 338
Subjects: Marketing -- Planning.; Communication in marketing.; Retail trade.
Notes: "Published on behalf of the Chartered Institute of Marketing."
Includes index.