How to write a successful marketing plan
Subtitle: a disciplined and comprehensive approach
By: Roman G. Hiebing, Jr., Scott W. Cooper.
Contributors: Cooper, Scott W.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 510
Subjects: Marketing -- Management -- Handbooks, manuals, etc; Business planning -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: Includes index.