Gelenkte Entwicklung mittelständischer Unternehmen durch Corporate Identity-Strategie
By: Rainer Amann.
Edition: 1. Aufl.
Series: Nomos Universitätsschriften.; Bd. 14
Publisher: Nomos
Published: 1993
Place of publication: Baden-Baden
Language: ger
Number of pages: 212
Subjects: Corporations -- Growth.; Small business.; Corporate image.; Organizational behavior.
Notes: Includes bibliographical references (p. 170-212).
Originally presented as the author's thesis (doctoral)--Universität Heidelberg, 1993.