Beyond Ballyhoo
Subtitle: Motion Picture Promotion and Gimmicks
Edition: New Ed edition
Publisher: McFarland & Company
Published: March 2001
Language: eng
Format: Paperback
Number of pages: 253
ISBN-13: 9780786411146
Subjects: Advertising industry; Films, cinema; Sales & marketing; Performing Arts/Dance; Performing Arts; Pop Arts / Pop Culture; Business Aspects; Film & Video - History & Criticism