Key Account Management
Subtitle: Maximizing Profitability from Major Customers
Publisher: Business&Professional Publishing; Allen & Unwin
Published: May 1999
Language: eng
Format: Paperback
Number of pages: 258
ISBN-13: 9781875680597
Subjects: Accounting - Managerial; Business / Economics / Finance; Business/Economics
First sentence: The introduction talked about the need to get the best return on the investment made in the sales force.