Pan-European branding
Subtitle: a study of the top 100 UK brands
By: Jeryl Whitelock, Carole Roberts, Jonathan Blakeley.
Contributors: Roberts, Carole A.; Blakeley, Jonathan Mark.; North-West Centre for European Marketing.
Series: Working papers / University of Salford Department of Business and Management Studies -- 9322
Publisher: University of Salford Department of Business and Man agement Studies; North-West Centre for European Marketing
Published: 1993
Place of publication: Salford
Language: eng