The after-effects of consumer promotions
Subtitle: preliminary report
By: A.S.C. Ehrenberg,Kathy Hammond, G.J. Goodhardt.
Contributors: Hammond, Kathy.; Goodhardt, G. J. 1930-; London Business School. Centre for Marketing and Communication.
Publisher: Centre for Marketing and Communication, London Business School
Published: 1991
Place of publication: London
Language: eng