Strategic Management in the Hospitality Industry (3rd Edition)
Edition: 3 edition
Publisher: Prentice Hall
Published: November 21, 2007
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780131196629
Subjects: Business strategy; Hotel And Restaurant Management; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - Hospitality, Travel & Tourism; Business & Economics / Hospitality, Travel & Tourism; Strategic Planning
First sentence: Upon completion of this chapter the reader will be able to: 1. understand the concept of strategic management as applied to the service and hospitality industry.