Marketing estratégico en la empresa peruana
By: David Mayorga, Patricia Araujo.
Contributors: Araujo Azalde, Patricia.
Edition: 1a ed.
Publisher: Biblioteca Universitaria
Published: 2002
Place of publication: Lima, Perú
Language: spa
Number of pages: 341
Subjects: Marketing -- Peru.; Marketing research -- Peru.; Strategic planning -- Peru.; Business planning -- Peru.
Notes: Includes bibliographical references (p. 339-341).