Book market research and its application to bookselling and marketing problems in Europe.
Subtitle: A report on several european organisations.
By: (Translation from the German: F. Barrow.)
Contributors: Institut für Buchmarkt-Forschung.
Series: Institut für Buchmarkt-Forschung. Berichte. Special issue
Publisher: Verlag für Buchmarkt-Forschung
Published: 1966
Place of publication: Hamburg
Language: eng
Number of pages: 58
Subjects: Book industries and trade -- Europe.; Marketing research.
Notes: Bibliographical footnotes.
Translation of Ansätze europäischer Buchmarkt-Forschung.