Understanding physician-pharmaceutical industry interaction
By: Shaili Jain.
Publisher: Cambridge University Press
Published: 2007
Place of publication: Cambridge [England]; New York
Language: eng
ISBN-13: 9780521868648; 9780521688666
Subjects: Physicians -- Professional ethics; Pharmaceutical industry -- Moral and ethical aspects; Drugs -- Marketing; Advertising -- Drugs; Physicians -- ethics; Advertising; Drug Industry -- ethics; Gift Giving -- ethics
Notes: Includes index.
Table of contents: title: Gifts from the pharmaceutical industry to physicians: do they influence your prescribing?; title: Ethical considerations of receiving gifts from the pharmaceutical industry; title: One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction; title: Medical academia and the pharmaceutical industry; title: Teaching physicians in training about pharmaceutical industry promotion; title: Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion; title: Professional policies on physician pharmaceutical industry interactions (PPII); title: Preserving professionalism: patients perceptions of physicians acceptance of gifts from the pharmaceutical industry; title: To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice; title: Physician pharmaceutical industry interactions (PPII), the law and the media; title: Direct to consumer advertising (DTCA); title: Pharmaceutical industry interactions with health care professionals: a global perspective; title: Internet resources for teaching about PPII and independent sources of information about prescription medicines.