L'imagination au service du marketing
By: Theodore Levitt
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm))
Publisher: Gestion; Economica
Published: 1985
Place of publication: Paris
Language: fre
Number of pages: 198
Subjects: Marketing
Other titles: Marketing imagination
Notes: Includes bibliographical references and index.