The effect of corporate sponsorship of athletic events on the corporate image
By: by Karen Lynn Murphy.
Published: 1987
Language: eng
Format: Microform
Number of pages: 66
Subjects: Sports administration; Corporate sponsorship; Corporate image; College students -- Attitudes
Notes: "UO 89 159."

Thesis (M.S.)--Pennsylvania State University, 1987.

Bibliography: leaves 45-47.

Microfiche. Eugene : Microform Publications, College of Human Development and Performance, University of Oregon, 1989. 1 microfiche : negative ; 11 x 15 cm.

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