Marketing of library and information services
By: Darlene E. Weingand, issue editor.
Contributors: Weingand, Darlene E.
Publisher: University of Illinois, Graduate School of Library and Information Science
Published: 1995
Place of publication: Champaign, Ill
Language: eng
Number of pages: 513
Subjects: Libraries -- Public relations.; Public relations -- Information services.; Advertising -- Information services.; Information services -- Marketing.; Advertising -- Libraries.; Libraries -- Marketing.
Other titles: Library trends. v. 43, no. 3, 1995
Notes: Issued as Library trends, v. 43, no. 3, Winter 1995.

Includes bibliographical references.