The PIMS principles
Subtitle: linking strategy to performance
By: Robert D. Buzzell, Bradley T. Gale.
Contributors: Gale, Bradley T.
Publisher: Free Press; Collier Macmillan
Published: 1987
Place of publication: New York; London
Language: eng
Number of pages: 322
Subjects: Marketing -- Management; Strategic planning
Description: The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.
Notes: Bibliography: p. 301-312.
Includes index.