Marketing's new strategic direction
By: edited by Stephen J. Garone.
Contributors: Garone, Stephen J.; Conference Board.; Marketing Conference (1994 : New York, N.Y.)
Series: Report ;; no. 1116-95-CH; Conference Board report ;; no. 1116-95-CH.
Publisher: Conference Board
Published: 1995
Place of publication: New York, NY
Language: eng
Number of pages: 46
Subjects: Marketing -- Congresses; Marketing -- Management -- Congresses; Marketing -- Planning -- Congresses
Genres: Congresses.
Notes: Includes bibliographical references.
Caption title.
"A Conference Report"--Cover.
"Excerpts of selected speeches presented ... 1994 Marketing Conference, held in New York City on November 1-2 1994"--P. [6].