Quicksilver Companies
Subtitle: The Battle for the Online Consumer
Publisher: Palgrave Macmillan; Palgrave
Published: November 3, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780333960288
Subjects: Business & Management; Business strategy; Distributive industries; Internet; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Multilevel; Business & Economics / Consumer Behavior; E-Commerce - General; Electronic commerce; Internet marketing
First sentence: No new technology, however clever, can or will be adopted unless there is a ready and eager market for it.