The Brand Mindset
Subtitle: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 11, 1999
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780071347952
Subjects: Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Advertising & Promotion; Business & Economics / General; brand,Genuine Brands,BrandMindset,Brand Advantage,BrandStrategy Doctrine Process,Brand Equity,heart,Marketing,business,Whirlpool,Starbucks Coffee Company,Brand Culturalization Customer; Brand name products; Product management
First sentence: The BrandMindset concept is dedicated to the proposition that each person and every activity in any organization should be focused daily on the question: "How am I building our brand's equity?"