A handbook
Subtitle: using market segmentation to increase transit ridership
By: Rebecca Elmore-Yalch.
Contributors: United States. Federal Transit Administration.; National Research Council (U.S.). Transportation Research Board.; Transit Development Corporation.; Transit Cooperative Research Program.
Series: TCRP report,; 36; Report (Transit Cooperative Research Program) ;; 36.
Publisher: National Academy Press
Published: 1998
Place of publication: Washington, D.C
Language: eng
Number of pages: 194
Subjects: Local transit -- Government policy -- United States -- Case studies.; Market segmentation -- United States -- Case studies.
Other titles: Using market segmentation to increase transit ridership; Transit Cooperative Research Program
Notes: Includes bibliographical references (p. 193-194).
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
"Transportation Research Board, National Research Council."