Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
By: Leigh McAlister, James M. Lattin.
Contributors: Lattin, James M.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- no. 1487-83; Working paper (Sloan School of Management) -- 1487-83.
Publisher: The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Marketing.; Consumers.