Planning new products
Subtitle: measuring company needs in new-product development, developing and finding new-product ideas, evaluating new-product potentials, organizing engineering, research, and marketing for product development, predicting causes of new-product failure, managing the new-product department
By: by Philip Marvin.
Edition: 2d ed.
Publisher: Penton Pub. Co.
Published: 1964
Place of publication: [Cleveland
Language: eng
Number of pages: 100
Subjects: New products.
Notes: "Reprinted from Machine design [1953-1964]"