Consumer behavior & marketing strategy
By: J. Paul Peter, Jerry C. Olson
Contributors: Olson, Jerry C. (Jerry Corrie), 1944-
Edition: 9th ed.
Publisher: McGraw-Hill Irwin
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 554
ISBN-13: 9780073404769
Other titles: Consumer behavior and marketing strategy
Notes: Includes bibliographical references and index.