Wacky days!
Subtitle: how to get millions of $$$ in free publicity by creating a "real" holiday & other tactics used by media experts
By: by T. S. "Tom" Peric'.
Publisher: Gregson & Lestrade
Published: 2004
Place of publication: Cherry Hill, NJ
Language: eng
Number of pages: 250
Subjects: Industrial publicity.; Public relations.; Press releases.; Advertising media planning.
Notes: Includes index.