Sun Tzu and the art of business
Subtitle: six strategic principles for managers
By: Mark R. McNeilly
Edition: Rev. ed.
Publisher: Oxford University Press
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 330
ISBN-13: 9780199782918
Subjects: Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Win all without fighting : capturing your market without destroying it; title: Avoid strength, attack weakness : striking where they least expect it; title: Deception and foreknowledge : maximizing the power of market information; title: Speed and preparation : moving swiftly to overcome your competitors; title: Shape your opponent : employing strategy to master the competition; title: Character-based leadership : providing effective leadership in turbulent times; title: Putting the art of business into practice.