Capturing Customer Equity
Subtitle: Moving from Products to Customers
Contributors: David Bejou (Editor); Gopalkrishnan R. Iyer (Editor)
Publisher: Best Business Books
Published: July 27, 2006
Language: eng
Format: Paperback
Number of pages: 98
ISBN-13: 9780789033406
Subjects: Sales & marketing; Customer loyalty; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Electronic commerce; Consumer Behavior - General; Customer equity; Management