Flavor of the month
Subtitle: why smart people fall for fads
By: Joel Best.
Publisher: University of California Press
Published: 2006
Place of publication: Berkeley
Language: eng
Number of pages: 201
Subjects: Social institutions.; Fads -- Social aspects.; Diffusion of innovations.
Notes: Includes bibliographical references and index.
Table of contents: title: The illusion of diffusion; title: Why we embrace novelties : conditions that foster institutional fads; title: The fad cycle : emerging; title: The fad cycle : surging; title: The fad cycle : purging; title: Fad dynamics; title: Becoming fad-proof.