Exploring direct and relationship marketing
By: Martin Evans, Lisa O'Malley, Maurice Patterson.
Contributors: O'Malley, Lisa.; Patterson, Maurice; O'Malley, Lisa.
Edition: 2nd. ed.
Publisher: Thomson Learning; Cengage Learning Business Press
Published: 2004
Place of publication: London
Language: eng
Number of pages: 520
Subjects: Direct marketing.
Other titles: Exploring direct and customer relationship marketing.; Exploring direct & customer relationship marketing.
Notes: Previous ed.: published as Exploring direct marketing. London: Thomson Learning, 1999.

Cover title: Exploring direct & customer relationship marketing.

Includes bibliographical references and index.