Marketing plans for service businesses
Subtitle: a complete guide
By: Malcolm McDonald and Adrian Payne
Contributors: Payne, Adrian; McDonald, Malcolm.
Publisher: Elsevier/Butterworth-Heinemann; Elsevier
Published: 2006
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 401
Subjects: Service industries -- Marketing -- Planning; Marketing -- Planning
Notes: Previous ed.: published as Marketing planning for services. 1996

Includes bibliographical references (p. [387]-391) and index