Le marketing symbiotique
Subtitle: la coopération au service des organisations
By: Eric Milliot ; préf. d'André Micallef.
Publisher: L'Harmattan
Published: 1998
Place of publication: Paris
Language: fre
Number of pages: 303
Subjects: Marketing -- Management.; Relationship marketing.; Interorganizational relations.; Strategic alliances (Business)
Notes: Includes bibliographical references (p. 281-299).