Effects of television advertising on consumer socialization
By: by Scott Ward, Daniel B. Wackman
Contributors: Wackman, Daniel B
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 48
Subjects: Television advertising -- United States; Young consumers -- United States; Television and children -- United States
Notes: "Preliminary research report"