Markenmythos
Subtitle: Verkörperung eines attraktiven Wertesystems
By: Wolf-Bertram von Bismarck, Stefan Baumann.
Contributors: Baumann, Stefan, 1967-
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1791 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1791 =; European university studies. Series V, Economics and management ;; vol. 1791; Europäische Hochschulschriften.; Bd. 1791.
Publisher: P. Lang
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 228
Subjects: Brand name products -- Psychological aspects.; Trademarks -- Psychological aspects.
Notes: Includes bibliographical references (p. [197]-214).