Cola wars
Subtitle: message in a bottle
By: produced and directed by Arif Nurmohamed ; executive producer Ruth Pitt ; BBC Learning
Contributors: Mecca Cola; Qibla Cola; British Broadcasting Corporation. Television Service; Films for the Humanities (Firm)
Series: MKT 602 (NU course); SOC 100 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: New York
Language: eng
Format: [videorecording] :
Number of pages: 50
Subjects: Soft drink industry; Marketing; Islamic countries; Brand name products; Brand choice; Coca-Cola Company
Other titles: Message in a bottle
Description: This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales.
Notes: Videodisc release of an original BBCW broadcast, Cola wars (a.k.a message in a bottle) in 2003.

Narrator, Andrew Scarborogh.

DVD.

Closed-captioned.