Global marketing management
By: Masaaki Kotabe, Kristiaan Helsen.
Contributors: Helsen, Kristiaan.
Edition: 4th ed.
Publisher: Wiley
Published: 2008
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 682
ISBN-13: 9780471755272
Subjects: Export marketing -- Management; International business enterprises -- Management
Notes: Includes bibliographical references and index.