Publicity advice & how-to handbook
By: by Rolf Gompertz.
Edition: Newly rev. and expanded.
Publisher: Word Doctor Publications
Published: 1992
Place of publication: North Hollywood
Language: eng
Number of pages: 148
Subjects: Publicity.; Public relations.
Other titles: Publicity advice and how-to handbook.
Notes: Includes bibliographical references (p. 142-148).
Table of contents: title: About this publicity handbook; title: The press kit; title: The news release; title: The fact sheet; title: The biography; title: The feature story (human interest); title: The feature story (products & services); title: Items; title: Angles & pitch letters; title: Broadcast media; title: Corporate PR; title: Photos; title: Events, press events & press conferences; title: Space age satellite PR; title: Distribution & services; title: Clipping & monitoring services; title: Salaries & job hunting.