Qualitative research in marketing
By: by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
Contributors: Bernhardt, Kenneth L., 1944- joint author.; Goldstucker, Jac L., joint author.
Series: Monographs series - American Marketing Association ; 3
Publisher: American Marketing Association
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 76
Subjects: Marketing research.
Notes: Bibliography: p. 70-76.