Myth, magic, and marketing
Subtitle: an irreverent history of branding from the Acropolis to the Apple Store
By: by Walt Kuenstler
Publisher: Zolexa Publishing
Published: 2012
Place of publication: Havertown, Pa
Language: eng
Number of pages: 137
ISBN-13: 9780983327622
Subjects: Branding (Marketing); Brand name products; Social values
Other titles: Myth, magic & marketing