Zur Wirkung von Direktwerbung im Investitionsgüterbereich
By: Gunther Bamler.
Series: Schriften zum Investitionsgütermarketing,; Bd. 2
Publisher: P. Lang
Published: 1987
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 299
Subjects: Industrial marketing.; Advertising.; Capital investments.
Notes: Bibliography: p. 239-299.