Zheng he ying xiao chuan bo
Subtitle: IMC, the next generation
By: Tang Shu'er'ci. Haidi Shu'er'ci zhu ; He Xijun [and others] yi
Contributors: Schultz, Heidi F.
Edition: Di 1 ban
Publisher: Zhongguo cai zheng jing ji chu ban she
Published: 2005
Place of publication: Beijing
Language: chi
Number of pages: 299
ISBN-13: 9787500580225
Subjects: Marketing; Brand name products; Business communication; Customer services
Other titles: Integrated marketing communications
Work titles: IMC, the next generation
Notes: Translation of: IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz. New York : McGraw-Hill, c2004.