Promotional strategy
Subtitle: managing the marketing communications process
By: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Contributors: Warshaw, Martin R.; Dinnear, Thomas C.
Edition: Eighth Edition
Publisher: Irwin
Published: 1994
Place of publication: Boston
Language: fre
Number of pages: 624
Subjects: Marketing; Publicité; Marketing -- Gestion
Notes: 5