Understanding relationship value applying a cognitive mapping approach
Subtitle: a customer perspective
By: Tatiana Bouzdine-Chameeva, Franc̦ois Durrieu, Tibor Mandják.
Contributors: Durrieu, Franc̦ois.; Mandják, Tibor.
Series: Discussion paper,; no. 46; Műhelytanulmányok (Budapesti Közgazdaságtudományi és Államigazgatási Egyetem.  Vállalatgazdaságtan Tanszék) ;; No. 46.
Publisher: Budapest University of Economics and Public Administration, Dept. of Business Economics
Published: 2003
Place of publication: Budapest
Language: eng
Number of pages: 20