Advertising Age Encyclopedia of Advertising
Contributors: Egolf, Karen
Publisher: Taylor and Francis
Published: 2002
Place of publication: Florence
Language: eng
Number of pages: 1754
ISBN-13: 9781315062754
Subjects: Advertising; Encyclopedias
Table of contents: title: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Introductions; Advisers and Contributors; List of Entries; Encyclopedia of Advertising, A-Z; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; APPENDIXES; NOTES ON ADVISERS AND CONTRIBUTORS.