Synergiemanagement im Handel
Subtitle: Grundzüge einer handelsbetrieblichen Synergiekonzeption unter Berücksichtigung empirischer Untersuchungen im deutschen Konsumgüterhandel
By: Bodo Reinke.
Series: Schriften zu Distribution und Handel,; Bd. 21
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 262
Subjects: Marketing -- Germany -- Management.; Consumer goods -- Germany.
Notes: Includes bibliographical references (p. 238-250).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.