How far can you take McDonaldization?
Subtitle: a review of Ritzer, G. (1996) The McDonaldization of society: an investigation into the changing character of contemporary social life
By: A.Ingram.
Contributors: Leeds Metropolitan University. Centre for Hospitality, Tourism and Consumer Services Management.
Series: Discussion paper in tourism and hospitality management -- no.18
Publisher: Leeds Metropolitan University; Leeds Metropolitan University,School of Tourism & Hospitality Management
Published: 1997
Place of publication: Leeds
Language: eng
Number of pages: 15