Marketing
By: William G. Zikmund, Michael d'Amico.
Contributors: D'Amico, Michael.
Edition: 6th ed.
Publisher: South-Western College Pub.
Published: 1999
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 701
Subjects: Marketing.
Notes: Includes bibliographical references (p. 672-683) and indexes.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.