On target
Subtitle: the book on marketing plans : how to develop and implement a successful marketing plan
By: by Tim Berry and Doug Wilson.
Contributors: Wilson, Doug
Edition: 2nd ed.
Publisher: Palo Alto Software
Published: 2001
Place of publication: Eugene, OR
Number of pages: 356
ISBN-13: 9780966489132
Subjects: Marketing -- Planning.
Other titles: Book on marketing plans