Cases and readings in marketing
By: Vishnu H. Kirpalani, Ronald H. Rotenberg.
Contributors: Rotenberg, Ronald H.
Publisher: Holt, Rinehart and Winston of Canada
Published: 1974
Place of publication: Toronto, Ont
Language: eng
Number of pages: 239
Subjects: Marketing -- Case studies.
Genres: Case studies.
Notes: Bibliogr.

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