Cases in marketing management
Subtitle: issues for the 1990s
By: Charles L. Hinkle, Wesley J. Johnston, Esther F. Lanigan.
Contributors: Johnston, Wesley J.; Lanigan, Esther F., 1947-
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 650
Subjects: Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references.