The age curve
Subtitle: how to profit from the coming demographic storm
By: Kenneth W. Gronbach.
Contributors: American Management Association.
Publisher: American Management Association
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 268
ISBN-13: 9780814401811
Subjects: Target marketing -- United States; Consumer behavior -- United States; Marketing research -- United States; Demography -- United States
Description: "Get ready to radically change the way you think about your markets and products. In 'The Age Curve, ' Ken Gronbach will open your eyes to a remarkably simple yet consistently ignored fact: Demographic numbers--more specifically, the size of every generation of comsumers--hold the key to your organization's success"--Page 2 of cover.
Notes: Includes index.