Marketing communications
Subtitle: an advertising, promotion and branding perspective
By: Geraldine Bell & Babak Taheri
Contributors: Taheri, Babak, author
Series: The global management series; Global management series
Published: 2017
Language: eng
Number of pages: 224
ISBN-13: 9781910158951
Subjects: Marketing; Management; Internet advertising; Branding
Notes: Includes bibliographical references and index.