Riding the Roller Coaster
Subtitle: A History of the Chrysler Corporation (Great Lakes Books)
Publisher: Wayne State University Press
Published: March 2003
Language: eng
Format: Hardcover
Number of pages: 394
ISBN-13: 9780814330913
Subjects: History of specific subjects; Multinationals; Road vehicle manufacturing industry; Mergers; DaimlerChrysler; Business/Economics; Business & Economics; Business / Economics / Finance; Infrastructure; USA; Germany; United States; Industries - Automobile Industry; Automobile industry and trade; Chrysler Corporation; Daimler-Benz Aktiengesellschaf; History
Description: "The book covers the period from 1925, when Walter T. Chrysler founded the company, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry as an independent producer, but later absorbed (in whole or in part) Chalmers, Maxwell, Dodge Brothers, Hudson, Nash, and American Motors Corporation.

The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve."--BOOK JACKET.