Services marketing
By: Christopher H. Lovelock.
Edition: 2nd ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 526
Subjects: Professions -- Marketing.; Service industries -- Marketing.
Notes: Includes bibliographical references (p. 517-518) and index.