The sounds of capitalism
Subtitle: advertising, music, and the conquest of culture
By: Timothy D. Taylor
Publisher: The University of Chicago Press
Published: 2012
Place of publication: Chicago; London
Language: eng
Number of pages: 345
ISBN-13: 9780226791159
Subjects: Mass media and music; Music in advertising; Advertising; History
Description: Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : capitalism, consumption, commerce, and music; title: Music and advertising in early radio; title: The classes and the masses; title: The Great Depression and the rise of the radio jingle; title: Music, mood, and television : the discovery and use of emotion in advertising music; title: The industrialization and standardization of jingle production; title: The discovery of youth; title: Consumption, corporatization, and youth in the 1980s; title: Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after; title: New capitalism, creativity, and the new petite bourgeoisie.