Duck and (re)cover
Subtitle: the embattled business owner's guide to survival and growth
By: Steven S. Little.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470504901
Subjects: Organizational effectiveness; Organizational change; Marketing; Success in business; Management
Notes: Includes index.
Table of contents: title: Introduction-stark realities; title: What is your reality?; title: Triage and tourniquets; title: All hail the cash king; title: Keep your customers; title: Plan for action; title: Trust your people; title: Enlist outside expertise; title: Maintain your marketing; title: Price for profit.