Segmenting the women's market
Subtitle: using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
By: E. Janice Leeming, Cynthia F. Tripp.
Contributors: Tripp, Cynthia F.
Publisher: Probus Pub. Co.
Published: 1994
Place of publication: Chicago, Ill
Language: eng
Number of pages: 346
Subjects: Women consumers -- United States.; Market segmentation -- United States.
Notes: Includes bibliographical references and index.