Getting publicity
By: Tana Fletcher, Julia Rockler
Contributors: Rockler, Julia
Edition: 3rd ed.
Series: Self-counsel business series; Self-Counsel business series
Publisher: International Self-Counsel Press
Published: 2000
Place of publication: North Vancouver, B.C
Language: eng
Format: [electronic resource] /
Number of pages: 207
ISBN-13: 9781423709732
Subjects: Publicity; Publicité
Notes: Description based on print version record.
Table of contents: title: Becoming your own publicist; title: Putting together a publicity planner; title: Finding opportunities for publicity; title: Understanding media accessiblility; title: Preparing publicity materials: the press release; title: Preparing publicity materials: photographs and illustrations; title: Making the most of a media kit; title: Announcing a new product; title: Sending out your message; title: Mastering the media interview; title: Polishing your television image; title: Talking the talk; title: Public speaking for publicity and profit; title: Writing as a publicity tool; title: Polishing your publicity techniques; title: Implementing your publicity program; title: Answering the most frequently asked questions.