Marketing, a return to the broader dimensions
By: 1988 AMA Winter Educators' Conference ; editors, Stanley Shapiro, A.H. Walle.
Contributors: Shapiro, Stanley J.; Walle, A. H.
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1988
Place of publication: Chicago, Ill
Language: eng
Number of pages: 532
Subjects: Marketing -- United States -- Congresses.; Business ethics -- United States -- Congresses.
Notes: Includes bibliographies and index.