Consumer behavior
By: Thomas S. Robertson, Joan Zielinski, Scott Ward.
Contributors: Zielinski, Joan, 1948-; Ward, Scott, 1942-
Series: Scott, Foresman series in marketing
Publisher: Scott, Foresman
Published: 1984
Place of publication: Glenview, Ill
Language: eng
Number of pages: 640
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographies and indexes.