Strategic media decisions
By: by Marian Axxaro with Dan Binder, Robb Clason, Carla Lloyd, Mary Alice Shaver, and Olaf Werder
Edition: 1st ed.
Publisher: Copy Workshop
Published: 2004
Place of publication: Chicago, IL
Language: eng
Number of pages: 524
ISBN-13: 9781887229173
Subjects: Sales promotion; Direct marketing; Communication in marketing; Advertising
Notes: Includes index.