Tales from the marketplace
Subtitle: stories of revolution, reinvention and renewal
By: Nigel F. Piercy.
Contributors: Chartered Institute of Marketing.
Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 2000
Place of publication: Oxford; Boston
Language: eng
Number of pages: 361
Subjects: Marketing -- Management -- Case studies.; Strategic planning -- Case studies.; Oirganizational change -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.