Making the masculine consumer
Subtitle: Anheuser-Busch's advertising revolution, 1933-1936
By: by Brian Wansley Flanagan
Published: 2004
Language: eng
Number of pages: 85
Subjects: History; Advertising; Brand name products; Beverages; Male consumers; Attitudes; Anheuser-Busch, inc
Notes: Thesis (A.B., Honors in History and Literature)--Harvard University, 2004.

Includes bibliographical references (leaves 83-85).