Burando senryakuron
Subtitle: Integrated brand strategy : theory, practice, & cases
By: Tanaka Hiroshi
Edition: Shohan
Publisher: Yūhikaku
Published: 2017
Place of publication: Tōkyō
Language: jpn
Number of pages: 524
ISBN-13: 9784641165106
Subjects: Branding (Marketing)
Other titles: Integrated brand strategy :
Notes: Includes bibliographical references (pages 483-507 (second group)) and indexes.

Japanese.