Public Information Campaigns and Opinion Research
Subtitle: A Handbook for the Student and Practitioner
Contributors: Hans-Dieter Klingemann (Editor); Andrea Roemmele (Editor)
Publisher: Sage Publications Ltd
Published: December 1, 2001
Language: eng
Format: Hardcover
Number of pages: 194
ISBN-13: 9780761964315
Subjects: Political structure & processes; Public Relations; Communication in politics; Advocacy advertising; Business & Economics; Politics / Current Events; Business/Economics; Politics - Current Events; Political Process - Elections; Advertising & Promotion; Language Arts & Disciplines / Communication; Advertising, Political; Public opinion polls; Political campaigns
First sentence: The characterization of modern societies as 'information societies' has become commonplace when recent technological developments and the future of our social environment are discussed.