Sport marketing
By: Bernard J. Mullin, Stephen Hardy, William A. Sutton.
Contributors: Hardy, Stephen, 1948-; Sutton, William Anthony, 1951-
Edition: 2nd ed.
Publisher: Human Kinetics
Published: 2000
Place of publication: Champaign, IL
Language: eng
Number of pages: 441
Subjects: Sports -- Marketing
Notes: Includes bibliographical references (p. 409-430) and index.