Bargain hunting or star gazing?
Subtitle: how consumers choose mutual funds
By: Ronald T. Wilcox
Contributors: Marketing Science Institute
Series: Report -- no. 98-121; Report (Marketing Science Institute) -- no. 98-121
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Mutual funds; Consumer behavior
Notes: "Working Paper."

"October 1998."

Includes bibliographical references (p. 27-28).