Music business for dummies
By: by Loren Weisman
Series: For dummies; --For dummies
Published: 2015
Language: eng
Number of pages: 410
ISBN-13: 9781119049654
Subjects: Music trade; Popular music; Music; Vocational guidance; Economic aspects
Description: "Learn to: navigate the music business to pursue a successful and sustainable career; follow a plan that builds your success, one step at a time; create a brand that stands out to fans and industry professionals; understand music publishing, contracts, copyrights, and licensing"--Cover.
Table of contents: title: pt. I, Getting started in the music business. Getting on the path to results ; A change is gonna come : changes in the music business ; Getting your music business job options on ; Creating a music business plan; title: pt. II, Making music and creating your brand. Writing, rehearsing, recording, and performing ; Creating and following a production plan ; Creating your brand ; Getting noticed : your keywords, bio, and call to action ; Securing your music and brand; title: pt. III, Marketing and promoting for the long haul. Building your website and social media presence ; Planning for content marketing throughout the year ; Combining online and physical marketing ; Planning music, merchandise, and event drops; title: pt. IV, Maintaining your successful career. Touring and performing ; Securing sponsorships and endorsements ; Considering additional opportunities ; Tracking and analyzing your progress ; Persevering, problem-solving, and retiring; title: pt. V, Part of tens. Ten habits of successful musicians ; Ten tips on presenting yourself professionally.