Strategic Brand Management
Subtitle: New Approaches to Creating and Evaluating Brand Equity
Publisher: Kogan Page
Published: January 1998
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780749420895
Subjects: Sales & marketing; Management - General; Marketing - General; Product Management; Business & Economics; Business / Economics / Finance; Reference
First sentence: Many corporations have forgotten why they have brands.