Handbook of research on mobile marketing management
By: Key Pousttchi and Dietmar G. Wiedemann, editors.
Contributors: Pousttchi, Key, 1970-; Wiedemann, Dietmar G., 1977-
Publisher: Business Science Reference
Published: 2010
Place of publication: Hershey, PA
Language: eng
Number of pages: 584
ISBN-13: 9781605660745; 9781605660752
Subjects: Telemarketing; Text messages (Telephone systems); Internet marketing; Internet advertising; Cellular telephones
Description: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Notes: Includes bibliographical references and index.