"Im Osten was Neues"
Subtitle: die Entwicklung der Werbewirtschaft in den neuen Bundesländern unter vorrangiger Berücksichtigung der ostdeutschen Agenturszene
By: Martina Götz.
Series: Medien & Kommunikation -- Bd. 25
Publisher: LIT
Published: 1998
Place of publication: Münster
Language: ger
Number of pages: 240
Subjects: Advertising -- Germany (East); Advertising -- Germany.; Advertising agencies -- Germany.; Marketing -- Germany (East); Marketing -- Germany.
Notes: Includes bibliographical references.