Tobacco goes to college
Subtitle: cigarette advertising in student media, 1920-1980
By: Elizabeth Crisp Crawford
Publisher: McFarland & Company, Inc., Publishers
Published: 2014
Language: eng
Number of pages: 229
ISBN-13: 9780786468195
Subjects: College publications; Tobacco industry; Advertising; Cigarettes; College students; Tobacco use; History
Description: "This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--
Notes: Includes bibliographical references (pages 203-226) and index.