New products, upgrades, and new releases
Subtitle: a rationale for sequential product information
By: by V. Padmanabhan, S. Rajiv and K. Srinivasan.
Contributors: Rajiv, S.; Srinivasan, K.; INSEAD.
Series: Working papers -- 97/06/MKT
Publisher: INSEAD
Published: 1996
Place of publication: Fontainebleau
Language: eng