Product leadership
Subtitle: creating and launching superior new products
By: Robert G. Cooper.
Publisher: Perseus Books
Published: 1998
Place of publication: Reading, Mass
Language: eng
Number of pages: 314
Subjects: New products -- Management; New products -- Marketing
Description: In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition.

Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR, to triumph over the competition and become a leader in the new products war.
Notes: Includes bibliographical references (p. 297-308) and index.