Instructor's manual 'Marketing cases', 4th ed
By: Mary C. Gilly, William M. Pride, O.C. Ferrell
Contributors: Pride, William M.; Ferrell, O.C.
Publisher: Houghton Mifflin Company
Published: 1989
Place of publication: Boston [etc.]
Language: eng
Number of pages: 151
ISBN-13: 9780395495957
Subjects: Marketing
Other titles: Instructor's manual