Leading Through Relationship Marketing
Edition: 1 edition
Publisher: McGraw-Hill Book Company Australia
Published: September 25, 2003
Language: eng
Format: Paperback
Number of pages: 200
ISBN-13: 9780074713747
Subjects: Sales & marketing; Leadership; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Management - General; Business & Economics / Marketing / General
First sentence: In this book I want to build an understanding of what should be important to a business and develop an understanding of how it can be leveraged to the benefit of everybody involved, no matter which of the three groups they are part of.