Advertising
By: by John Dunn.
Series: Lucent overview series
Publisher: Lucent Books
Published: 1997
Place of publication: San Diego, CA
Language: eng
Number of pages: 112
Subjects: Advertising -- Juvenile literature; Advertising
Description: Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Notes: Includes bibliographical references (p. 101-107) and index.