1993 Ama Winter Educators' Conference  "Marketing Theory and Applications"
Subtitle: Marketing Theory and Applications (Ama Winter Educators' Conference)
Contributors: Bernard J. Jaworski (Editor); American Marketing Association (Corporate Author)
Publisher: Amer Marketing Assn
Published: April 1993
Language: eng
Format: Paperback
ISBN-13: 9780877572350
Subjects: Marketing; Congresses; Marketing research; Business/Economics