The concept of building research as a marketable product
Subtitle: a feasibility study of the use of marketing techniques during the research - development - diffusion - utilisation cycle.
Contributors: Institute of Marketing. Construction Industry Marketing Group.
Publisher: (Marketing House, Richbell Place. W.C.1)], Institute of Marketing (Construction Industry Marketing Group)
Published: 1971
Place of publication: [London
Language: eng
Number of pages: 51
Subjects: Building -- Research.; Marketing -- Management.
Notes: Bibliography: p. 48-50.