On the use of ordinary least squares regression with paired comparisons and rank order data
By: Philippe Cattin, Dick R. Wittink.
Contributors: Wittink, Dick R.
Edition: Rev. [ed.].
Series: Research paper - Graduate School of Business, Stanford University ; no. 324, Rev; Research paper (Stanford University. Graduate School of Business) -- no. 324.
Publisher: Graduate School of Business, Stanford University
Published: 1978
Place of publication: [Stanford, Calif.]
Language: eng
Number of pages: 21
Subjects: Consumers' preferences -- Statistical methods.; Marketing research -- Statistical methods.
Notes: Previous ed. published in 1976 has title: Rank order versus paired comparison judgments: OLS results.

Bibliography: p. 21.