Planeación estratégica de marketing XXI
By: Javier Cordero Ramírez.
Publisher: Secreataría de Turismo, Universidad Autónoma de Baja California
Published: 1996
Place of publication: Mexicali, Baja California, Mexico
Language: spa
Number of pages: 164
Subjects: Tourism -- Marketing.
Other titles: Planeación estratégica de marketing 21
Notes: Includes bibliographical references (p. 164).