Underwriting 101
Subtitle: Selling College Radio (Lea's Communication Series)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: August 1, 2000
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780805836523
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Radio - Reference; Performing Arts / Television / General; Reference - General; College radio stations; Radio advertising; Selling; United States