El comportamiento del consumidor
Subtitle: análisis del proceso de compra
By: José Miguel Múgica, Salvador Ruiz de Maya.
Contributors: Ruiz de Maya, Salvador.
Edition: 1a ed.
Series: Ariel economía
Publisher: Editorial Ariel
Published: 1997
Place of publication: Barcelona
Language: spa
Number of pages: 222
Subjects: Consumer behavior.
Notes: Includes bibliographical references.