Trademark surveys
Subtitle: a litigator's guide
By: James T. Berger, R. Mark Halligan
Contributors: Halligan, R. Mark, 1953-
Publisher: Oxford University Press
Published: 2012
Place of publication: Oxford; New York
Language: eng
Number of pages: 289
ISBN-13: 9780199740635
Subjects: Trial practice; Law and legislation; Market surveys; Trademarks
Notes: Includes bibliographical references and index.
Table of contents: title: The impact of surveys on IP litigation; title: Market research considerations; title: Types of surveys and protocols; title: IP issues where surveys can be critical; title: Likelihood of confusion issues; title: Secondary meaning issues; title: Distinctiveness and strength of mark; title: Issues involving generic marks; title: Trade dress issues; title: Dilution issues; title: Implications of Daubert rulings on trademark surveys; title: Practical considerations when using survey experts.