The springboard
Subtitle: how storytelling ignites action in knowledge-era organizations
By: Stephen Denning.
Publisher: Butterworth-Heinemann
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 223
Subjects: Communication in organizations; Storytelling
Notes: Includes bibliographical references (p. 217-220).
Table of contents: title: Introduction: Storytelling for organizational change; title: Practice. Stumbling upon the springboard story; title: A story that rings true; title: Communicating a vision; title: Understanding. Getting inside an idea; title: A tale of two stories; title: Co-creating the same story; title: Another mode of knowing; title: Catalysis. Crafting the springboard story; title: Performing the springboard story; title: Building the springboard story; title: Embodying the idea; title: The medusa's stare; title: Appendix 1: Elements for developing the springboard story; title: Appendix 2: Some elements for using visual aids in storytelling; title: Appendix 3: Elements for performing the springboard story; title: Appendix 4: Building up the springboard story: four different structures; title: Appendix 5: Examples of springboard stories; title: Appendix 6: Knowledge management chart.