Brand Think
Subtitle: a guide to branding
Contributors: Lynn Tan Siu Hui (Contributor); Deborah Fernando Sim (Editor)
Publisher: Trafford Publishing
Published: July 6, 2006
Language: eng
Format: Paperback
Number of pages: 104
ISBN-13: 9781412050494
Subjects: Sales & marketing; Marketing - General; Trafford,1-4120-5049-9,1412050499,04-2857,042857,Brand Think,Liian Wong,branding,brand,consumer,research,build brand,brand design,develop brand,management,,brand personality,brand connection,brand communication,business,marketing; Business & Economics / Marketing / General; Business / Economics / Finance
First sentence: Brands are undeniably pervasive in our lives.