Fundamentals of high-technology marketing
Subtitle: what marketers need to know
By: Ira S. Kalb.
Edition: 1st ed.
Publisher: K&A Press
Published: 1997
Place of publication: Los Angeles
Language: eng
Number of pages: 340
Subjects: High technology -- Marketing.; Technological innovations -- Marketing.
Notes: Includes bibliographical references (p. 325) and index.