Building Sales With Demographics and Psychographics 
Subtitle: The Road to Your Most Profitable Markets
Publisher: Dartnell Corp.
Published: September 1992
Language: eng
Format: Hardcover
Number of pages: 289
ISBN-13: 9780850132175
Subjects: General; Economics, Finance, Business and Industry; Business / Economics / Finance; Business forecasting; Consumers' preferences; Marketing; Business/Economics