Consumer behavior
Subtitle: building marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 7th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 760
Subjects: Consumer behavior -- United States.; Market surveys -- United States.; Consumer behavior -- United States -- Case studies.
Notes: Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.