How to become a marketing superstar
Subtitle: unexpected rules that ring the cash register
By: Jeffrey J. Fox
Edition: 1st ed.
Publisher: Hyperion
Published: 2003
Place of publication: New York, N.Y
Language: eng
Number of pages: 172
ISBN-13: 9780786868247
Subjects: Marketing
Description: "With more than 600,000 books in print, nationally bestselling author Fox is back to "outfox the competition"--This time with counterintuitive advice on how to become a marketing genius."--Jacket.
Table of contents: title: Ka-ching! Ka-ching! Marketer's Music; title: Deeply Understand the Definition of Marketing; title: The Superstar Marketing Company; title: "This Is Customer Money!"; title: Customers Fire Employees Every Day; title: Segment Your Customers: Okay, Not Okay; title: The Customer Is Not Always Right; title: Use the Seven Growth Levers; title: You Must Love Your Brand; title: Early to Bed, Early to Rise, Sell Hard, and Dollarize; title: Always Price to Value; title: The Folly of Price Cutting; title: A Price-to-Value Parable; title: Always Sell Consequences; title: Derived Demand Is Not Direct Demand; title: Fifteen Super Marketer Must-Knows; title: Some Rules for Choosing a Brand Name; title: Always Put the Brand Name in the Headline; title: Never Use "We"; title: What, Pray Tell, Is the Difference?; title: Never Use Bad Words in Advertising or Selling; title: Advertise and Sell with Numbers, Not Adjectives; title: Don't Put Your Phone Numbers on Your Trucks; title: Don't Hit Into a Triple Bad Play: A Case History; title: Marketing Superstar Instant Challenge #1; title: Don't Send a Ransom Note; title: Be Your Own Customer; title: Banish All Buying Barriers; title: Always Thank Your Customers; title: A Fast Fifteen; title: Superstars Love Recessions; title: Never Take the Cheese Off the Pizza; title: Beware the Constellation Theory of Marketing; title: Marketing Superstar Instant Challenge #2; title: Always Have a President's Pipeline; title: Questions Lazy Marketers Can't Answer, but the Marketing Superstar Must: Part I; title: Get Answers to These Questions: Part 2; title: Compete for Inches; title: Marketing Superstar Instant Challenge #3; title: Repolish the Silver; title: First Sell Inside ... Always; title: Don't Let Perfect Be the Enemy of Better; title: Own a Market, Not a Mill; title: Loss Leaders Are for Losers; title: Marketing Superstar Instant Challenge #4; title: Never Run a Three-Page-Spread Ad, or How to Burn Shareholder Money; title: Marketing Superstar Instant Challenge #5; title: Shrink to Grow; title: Fill the Air with Flailing Fists; title: Remember Jimmy Durante; title: The First Annual Ostrova House Race; title: Marketing Superstar Instant Challenge #1 Answer; title: Marketing Superstar Instant Challenge #2 Answer; title: Marketing Superstar Instant Challenge #3 Answer; title: Marketing Superstar Instant Challenge #4 Answer; title: Summary #1: Hallmarks of Great Marketing Companies; title: Summary #2: Characteristics of the Killer Competitor Companies; title: Dollarize Your Way to More Effective Marketing.