Building the Integrated Company
Publisher: Gower Publishing Company
Published: March 2000
Language: eng
Format: Hardcover
Number of pages: 215
ISBN-13: 9780566079504
Subjects: Business strategy; Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; International - General; General; Comparative management; International business enterpr; International business enterprises; Management; Organizational effectiveness
First sentence: The dramatic increases in the volume of global business, now estimated to involve over 50,000 companies and to be worth upwards of seven trillion US dollars annually, have placed incredible competitive pressures upon international companies.
Description: "Malcolm Birkin's Building the Integrated Company offers a model for exploiting the human potential within organizations. This potential is one which, in previous decades, through an absence of focus on business basics and an adherence to mistaken ideas about sustainable competitive advantage, we have contrived to turn into all-too-limited performance."--Jacket.