The Face-to-Face Book
Subtitle: Why Real Relationships Rule in a Digital Marketplace
By: Ed Keller and Brad Fay
Contributors: Fay, Brad
Publisher: Free Press
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 310
ISBN-13: 9781451640069
Subjects: Social aspects; Social marketing; Word-of-mouth advertising; Marketing
Description: xv, 287 p. : 24 cm
Notes: Includes bibliographical references and index.
Table of contents: title: The science of social; title: Conversation starters : what makes a brand talkworthy?; title: Influencers : the people at the center of the conversation; title: Word of mouth meets Madison Avenue; title: Rethinking media : planning for word of mouth; title: All things in moderation : where social media fits; title: Word of mouth as a channel (or, can you buy word of mouth?); title: Negative word of mouth : a cause for alarm or a customer's greatest gift?; title: Imagining a new "social marketing".