Factors influencing consumer reaction to retail newspaper "sale" advertising
By: by James G. Barnes.
Series: Working paper / Retailing and Institutional Research Programme -- # 12; Working paper (University of Toronto.  Retailing and Institutional Research Programme) -- # 12
Publisher: Faculty of Management Studies, University of Toronto
Published: 1975
Place of publication: Toronto
Language: eng
Number of pages: 17
Subjects: Retail trade; Sales promotion; Consumers -- Attitudes; Markdowns; Advertising
Notes: "Presented at the American Marketing Association 1975 Marketing Educators' Conference, Rochester, New York, August 17-20, 1975."

"This paper represents a portion of J. Barnes' doctoral dissertation at the University of Toronto's Faculty of Management Studies."

Bibliography: leaf 17.