Winning at Innovation
Subtitle: The A-to-F Model
Publisher: Palgrave Macmillan
Published: 2011
Language: eng
Number of pages: 272
ISBN-13: 9780230343436
Subjects: Technological innovations; Organizational change
Description: "Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation." -- From the Amazon.