Industrial marketing communications
Subtitle: business-to-business advertising, promotion and PR
By: Norman A. Hart.
Contributors: Hart, Norman A. 1930-
Publisher: Kogan Page
Published: 1993
Place of publication: London
Language: eng
Number of pages: 274
Subjects: Industrial marketing.
Notes: Previously published: London : McGraw-Hill, 1988, as Practical advertising and publicity.

Includes index.