Dictionary of marketing and communication
Subtitle: including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
By: [by] Frank Jefkins.
Publisher: Intertext; TBS The Book Service Ltd
Published: 1973
Place of publication: Aylesbury
Language: eng
Number of pages: 121
Subjects: Marketing -- Dictionaries.; Advertising -- Dictionaries.; Communication -- Dictionaries.