Market segmentation
By: [by] Ronald E. Frank, William F. Massy [and] Yoram Wind.
Contributors: Massy, William F., joint author.; Wind, Yoram, joint author.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1972
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 292
Subjects: Market segmentation.
Notes: Bibliography:  p. 255-279.