Future directions for marketing
Subtitle: proceedings of two European colloquia, April 1976 and May 1977
By: edited by George Fisk, Johan Arndt, and Kjell Grønhaug.
Contributors: Fisk, George, 1922-; Arndt, Johan.; Grønhaug, Kjell.; Marketing Science Institute.; Voksenasen Colloquium on Social Responsibility in Marketing (1976 : Norwegian School of Economics and Business Administration); Colloquium on Managing the Social Consequences of Marketing (1977 : European Institute for Advanced Studies in Management)
Series: Report / Marketing Science Institute ;; no. 78-104; Report (Marketing Science Institute) ;; no. 78-104.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 412
Subjects: Marketing -- Congresses.; Marketing -- Social aspects -- Congresses.; Social responsibility of business -- Congresses.
Notes: Includes bibliographies.
Proceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management.