Contemporary cases in consumer behavior
By: Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel.
Contributors: Talarzyk, W. Wayne.; Engel, James F.
Edition: 3rd ed.
Publisher: Dryden Press
Published: 1990
Place of publication: Chicago
Language: eng
Number of pages: 517
Subjects: Consumer behavior -- Case studies.; Marketing research -- Case studies.