The perceptions of sport management students toward the marketability of professional athletes
By: by Dina Gentile.
Published: 1994
Language: eng
Format: Microform
Number of pages: 149
Subjects: Sports -- Marketing.; Professional sports -- Social aspects.; Athletes -- Public opinion.; Stereotype (Psychology) in advertising.
Other titles: Professional athletes.
Notes: Thesis (M.S.)--Springfield College, 1994.

Includes bibliographical references.

Microfiche. Eugene : Microform Publications, University of Oregon, 1995. 2 microfiches : negative. "UO 95 113--UO 95 114."