Never say die
Subtitle: the myth and marketing of the new old age
By: Susan Jacoby
Publisher: Pantheon Books
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 332
ISBN-13: 9780307377944
Description: In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
Notes: Includes bibliographical references and index.
Table of contents: title: Never say old; title: Youth culture : an american tradition; title: Boomers : age-defying denial; title: Miracles of modern medicine and other half-truths; title: A mind is a terrible thing to lose; title: Women : eventually, the only sex; title: "Greedy geezers" and other half-truths; title: The "wisdom of old age"; title: Endings; title: The ethics of longevity : an argument in search of facts; title: Necessary bedfellows : bridges between generations old-age autonomy.