Conjoint Measurement
Subtitle: Methods and Applications
Contributors: A. Gustafsson (Editor); F. Huber (Editor); Andreas Herrmann (Editor)
Publisher: Springer-Verlag Telos
Published: January 2000
Language: eng
Format: Hardcover
Number of pages: 437
ISBN-13: 9783540665267
Subjects: Applied mathematics; Market research; Microeconomics; PHYSICS; Product management; Manufacturing; Marketing Research; Production Engineering; Technology; Business / Economics / Finance; New products; Business/Economics; Marketing - General; Economics - General; Marketing - Research; Conjoint analysis (Marketing)