Marketing, measurement and analysis, 1981
Subtitle: proceedings, the Third ORSA/TIMS Special Interest Conference on Market Measurement and Analysis, March 26-28, 1981
By: editor, John W. Keon
Contributors: Keon, John W.; Operations Research Society of America; Institute of Management Sciences
Publisher: TIMS College on Marketing; Order from the Institute of Management Sciences
Published: 1981
Place of publication: Providence, RI (146 Westminster St., Providence, RI 02903)
Language: eng
Number of pages: 283
Subjects: Marketing; Congresses; Mathematical models; Marketing research
Notes: Includes bibliographies.