Green marketing in a unified Europe
By: Alma Mintu-Wimsatt, Héctor R. Lozada, editors.
Contributors: Mintu-Wimsatt, Alma T.; Lozada, Héctor R.
Publisher: International Business Press
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 80
Subjects: Green marketing -- Europe
Other titles: Journal of Euro-marketing.
Notes: Includes bibliographical references and index.
"Has also been published as Journal of Euromarketing, Vol. 5, number 3, 1996"--verso t.p.