Capturing loyalty
Subtitle: how to measure, generate, and profit from highly satisfied customers
By: John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark
Contributors: McClellan, Bennett E., author
Publisher: Praeger, an imprint of ABC-CLIO, LLC
Published: 2017
Language: eng
Number of pages: 197
ISBN-13: 9781440856563
Subjects: Customer loyalty; Consumer satisfaction; Customer relations
Description: xviii, 197 pages : 25 cm
Notes: Includes bibliographical references and index.