Tales from under the rim
Subtitle: the marketing of Tim Hortons
By: Ron Buist.
Publisher: Goose Lane
Published: 2003
Place of publication: Fredericton, N.B
Language: eng
Number of pages: 218
Subjects: Buist, Ron, 1939-; Buist, Ron, 1939-; Tim Hortons (Firm); Tim Hortons (Firme); Marketing executives -- Canada -- Biography.; Responsables marketing -- Canada -- Biographies.
Genres: Biography.; Biographies.
Description: "Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--Jacket.
Notes: Includes bibliographical references and index.