Acceptance of new food products by supermarkets
By: [by] Neil H. Borden, Jr.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 227
Subjects: New products -- Case studies.; Product management -- Case studies.; Supermarkets -- United States -- Case studies.
Notes: Bibliographical footnotes.