The marketer's guide to media vehicles, methods, and options
Subtitle: a sourcebook in advertising and promotion
By: Ann Grossman.
Publisher: Quorum Books
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 238
Subjects: Advertising media planning.; Sales promotion.; Direct marketing.; Telemarketing.
Notes: Bibliography: p. [229]-232.
Includes index.