Brand managers' perception of their market environment and implications for strategic branding issues and strategies
Subtitle: empirical evidence from UK brand managers
By: by Mehmet Oktemgil.
Contributors: Birmingham Business School.; Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series -- 2003-19
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 44
Notes: At head of title: Turkey-EU Business Research Group.

Includes bibliographical references.