The customer-driven playbook
Subtitle: converting customer feedback into successful products
By: Travis Lowdermilk and Jessica Rich
Contributors: Rich, Jessica, author
Edition: First edition.
Publisher: O'Reilly Media; O'Reilly Media, Inc.
Published: 2017
Language: eng
Number of pages: 235
ISBN-13: 9781491981276
Subjects: Production management; Consumer satisfaction; New products; Customer relations
Other titles: Customer driven play book
Description: Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action.
Notes: Includes bibliographical references (pages 223-226) and index.