Building your business with Google for dummies
By: by Brad Hill
Series: --For dummies; --For dummies
Publisher: Wiley Pub.
Published: 2004
Place of publication: Hoboken, N.J
Language: eng
Format: [electronic resource] /
Number of pages: 358
ISBN-13: 9780764577383
Subjects: Google; Networking; Internet; Electronic commerce; Security; COMPUTERS; Web search engines; General
Description: The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day.
Notes: Includes glossary and index.

Description based on print version record.
Table of contents: title: Meeting the Other Side of Google; title: Meeting the Business Side of Google; title: Getting into Google; title: Building Your PageRank Through Networking; title: Optimizing a Site for Google; title: Putting Google Search on Your Site; title: Creating and Managing an AdWords Campaign; title: Introducing Search Advertising and Google AdWords; title: Designing Your AdWords Campaign and Starting an Account; title: Understanding AdWords Statistics and Reports; title: Creating Effective Ad Groups; title: Managing Ongoing Campaigns; title: Creating Site Revenue with AdSense; title: Introducing the Google AdSense Program; title: Starting an AdSense Account and Publishing Ads; title: Enhancing Your AdSense Revenue; title: Google Business for the Larger Company; title: Getting into Froogle and Google Catalogs; title: Premium Services; title: The Part of Tens; title: Ten Site Optimization Resources; title: Ten SEM and SEO Tips from the Pros.