Cases in computer and model assisted marketing
Subtitle: data analysis
By: by Gerald J. Eskin and David B. Montgomery.
Contributors: Montgomery, David Bruce, joint author.
Publisher: Scientific Press
Published: 1975
Place of publication: Palo Alto, CA
Language: eng
Number of pages: 98
Subjects: Marketing -- Data processing -- Case studies.; Marketing -- Computer programs -- Case studies.
Other titles: Data analysis: cases in computer & model assisted marketing.
Notes: Title on spine: Data analysis: cases in computer & model assisted marketing.
Originally published by Hewlett Packard Co., Cupertino, Calif., in series: Hewlett Packard university business series.