Vertical cooperative advertising
By: by Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc.
Contributors: Association of National Advertisers.
Series: [Harvard business studies]
Publisher: McGraw-Hill book company, inc.
Published: 1931
Place of publication: New York; London
Language: eng
Number of pages: 267
Subjects: Advertising.
Notes: Bibliography: p. 257-259.