The want makers
Subtitle: the world of advertising : how they make you buy
By: Eric Clark.
Edition: 1st American ed.
Publisher: Viking
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 416
Subjects: Advertising
Description: Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote.
Notes: Bibliography: p. [394]-396.
Includes index.