Marketing real people, real choices
By: Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate
Contributors: Marshall, Greg W., author; Stuart, Elnora W., author
Edition: Eleventh edition.
Publisher: Pearson
Published: 2022
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 632
ISBN-13: 9780136810384
Subjects: Marketing; Vocational guidance
Description: "Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"--
Notes: Includes bibliographical references and index.