Strategic international marketing
By: Philip R. Cateora.
Contributors: Cateora, Philip R.
Publisher: Dow Jones-Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 428
Subjects: Export marketing.; International business enterprises.
Notes: Includes bibliographical references and index.
"Much of the material contained in this book has been previously published by Richard D. Irwin, Inc. under the title, International marketing, 5th edition"--Verso t.p.