No Logo 
Subtitle: Taking Aim at the Brand Bullies
Publisher: Vintage
Published: 2000
Format: Paperback
Number of pages: 512
ISBN-13: 9780676972825
Subjects: Performing Arts; Mass Media - General; Pop Arts / Pop Culture
First sentence: The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.