Marketing communications in a changing environment
By: Harvard business review
Series: Harvard business review reprint series -- no. 4.081; Harvard business review reprint series -- no. 4.081
Publisher: Harvard Business Review Reprint Dept.
Published: 1983
Place of publication: [Boston, Mass
Language: eng
Number of pages: 157
Subjects: Marketing; Marketing -- Decision making; Marketing -- Management
Work titles: Harvard business review
Notes: Articles reprinted from the Harvard business review, 1975-1983

Includes bibliographical references