Marketing and the future
By: Donald F. Mulvihill, [editor].
Contributors: Mulvihill, Donald Ferguson.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, IL
Language: eng
Number of pages: 79
Subjects: Marketing -- United States -- Congresses.
Notes: Includes bibliographies.
Proceedings of the American Marketing Association workshop, held October 17-18, 1980, at the Kent State University.