Marketing management and administrative action
By: Steuart Henderson Britt ... [et al.].
Contributors: Britt, Steuart Henderson, 1907-
Edition: 5th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 468
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.