Marketing in action
By: Roman F. Warmke, G. Dean Palmer, C. A. Nolan.
Contributors: Palmer, G. Dean 1933- joint author.; Nolan, Carroll Anthony, 1906- joint author.; Rowse, Edward J.
Edition: 8th ed.
Publisher: South-Western Pub. Co.
Published: 1976
Place of publication: Cincinnati
Language: eng
Number of pages: 431
Subjects: Marketing -- United States.; Sales promotion.; Marketing -- Management.
Notes: First-6th ed., by E. J. Rowse and others, published under title: Fundamentals of advertising; 7th ed., by C. A. Nolan and R. F. Warmke, published under title: Marketing, sales promotion, and advertising.