Strategic marketing cases for 21st century Asia
By: John A. Quelch ... [et al.].
Contributors: Quelch, John A.
Publisher: Prentice Hall
Published: 2000
Place of publication: Singapore; New York
Language: eng
Number of pages: 404
Subjects: Marketing -- Asia -- Case studies.; Marketing -- Asia -- Management -- Case studies.
Genres: Case studies.
Other titles: Strategic marketing cases for twenty first century Asia
Notes: Includes bibliographical references.