How to produce successful advertising
Subtitle: a guide to strategy, planning and targeting
By: A.D. Farbey
Edition: 3rd ed
Series: Marketing in action series
Publisher: Kogan Page
Published: 2002
Place of publication: London; Milford, CT
Language: eng
Number of pages: 200
Subjects: Advertising
Notes: Previous ed.: 1998

Includes bibliographical references (p. [195]) and index