Guerrilla marketing research
Subtitle: marketing research techniques that can help any business make more money
By: Robert J Kaden.
Publisher: Kogan Page
Published: 2006
Place of publication: London; Philadelphia
Language: eng
Number of pages: 233
Subjects: Marketing research; Small business -- Management
Description: Presents inexpensive methods of market research designed for small businesses and entrepreneurs to assist them in identifying their customers' needs and find the best means of utilizing this information to improve their profits.
Notes: Includes index.