Destination branding
Subtitle: creating the unique destination proposition
By: [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
Contributors: Morgan, Nigel.; Pritchard, Annette.; Pride, Roger.
Edition: 2nd ed.
Publisher: Elsevier Butterworth-Heinemann
Published: 2004
Place of publication: Oxford [England]; Burlington, MA
Language: eng
Number of pages: 314
Subjects: Tourism.
Notes: Includes bibliographical references and index.