Multichannel-Retailing
Subtitle: Marketing in Mehrkanalsystemen des Einzelhandels
Edition: 1 edition
Publisher: Springer
Published: May 2005
Language: ger
Format: Hardcover
Number of pages: 326
ISBN-13: 9783540218692
Subjects: Information Technology; Management - General; Marketing - General; Business & Economics / Marketing / General; Electronic Commerce; Handelsmanagement; Handelsmarketing; Multichannel - Retailing; Versandhandel; Business / Economics / Finance