How to find and cultivate customers through direct marketing
By: Martin Baier ; foreword by Bob Stone.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 243
Subjects: Direct marketing.; Database marketing.; Customer relations.
Other titles: Direct marketing
Description: This authoritative guide explains what others only talk about - how to use customer-focused direct marketing techniques to find, develop, and retain long-term customers.
Notes: Includes bibliographical references and index.
Includes bibliographical references and index.