The alchemy of co- creation
By: Venkat Ramaswamy, Francis Gouillart.
Contributors: Gouillart, Francis J.
Publisher: Free Press
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 288
ISBN-13: 9781439181041
Subjects: Creative ability in business; Business networks; Interorganizational relations
Notes: Includes bibliographical references and index.