Wonder woman
Subtitle: marketing secrets for the trillion-dollar customer
By: Iain Ellwood with Sheila Shekar.
Contributors: Shekar, Sheila.
Publisher: Palgrave Macmillan
Published: 2008
Place of publication: Basingstoke, Hampshire; New York, N.Y
Language: eng
Number of pages: 240
ISBN-13: 9780230201606
Subjects: Women consumers; Target marketing; Market segmentation
Description: "This book examines the key biological and brain differences between women and men, then defines more effective marketing approaches based on those insights. This is not about painting products pink or adding frilly patterns to the packaging; this is a new approach to marketing that challenges some of the sacred cows within the marketing discipline. All of the tools and techniques in this book will help marketers to retune their brand experience specifically to women. The book is packed with case studies and best-practice demonstrations of effective marketing to women."--Jacket.