Promotion and marketing for broadcasting, cable, and the Web
By: edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Contributors: Eastman, Susan Tyler; Klein, Robert A., 1928-; Ferguson, Douglas A
Edition: 4th ed
Publisher: Focal Press
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 274
Subjects: Television broadcasting -- Marketing; Radio broadcasting -- Marketing; Cable television -- Marketing
Notes: Includes bibliographical references (p. 259-263) and index