Using focus groups in research
By: Lia Litosseliti.
Series: Continuum research methods series
Publisher: Continuum
Published: 2003
Place of publication: London; New York
Language: eng
Number of pages: 104
Subjects: Focused group interviewing
Description: "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Notes: Includes bibliographical references (p. 100-104).