Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)
Edition: 14th edition
Publisher: McGraw-Hill/Irwin
Published: July 23, 2002
Language: eng
Format: Hardcover
ISBN-13: 9780072560930
Subjects: Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Marketing; Business & Economics; Business / Economics / Finance; Coursepacks; Business/Economics