Casos en "marketing"
By: seleccionados por Harper W. Boyd (y otros).
Contributors: Boyd, Harper W.; International Center for the Advancement of Management Education.
Series: Administración de empresas, Universidad de Stanford
Publisher: Addison-Wesley
Published: 1967
Place of publication: Reading (Mass.); London
Language: spa
Notes: Published under the auspices of the International Center for the Advancement of Management Education (ICAME), Escuela para Graduados en Administración de Empresas, Universidad deStanford, Stanford, Stanford, California.