Global marketing management
Subtitle: a strategic perspective
By: Brian Toyne, Peter G.P. Walters.
Contributors: Walters, Peter George Pakenham, 1946-
Edition: 2nd ed.
Publisher: Allyn and Bacon
Published: 1993
Place of publication: Boston
Language: eng
Number of pages: 734
Subjects: Export marketing -- Management.; International business enterprises -- Management.
Notes: Includes bibliographical references and index.