Product line strategies
Subtitle: a new marketing decision game
By: Alf-Erik Lerviks.
Series: Working papers - Swedish School of Economics and Business Administration ; 6; Meddelanden från Svenska handelshögskolan ;; 6.
Publisher: Swedish School of Economics and Business Administration
Published: 1978
Place of publication: Helsingfors
Language: eng
Number of pages: 17
Subjects: Product lines -- Decision making.; Management games.
Notes: Bibliography: leaf 17.