Global marketing management
By: Masaaki Kotabe, Kristiaan Helsen
Contributors: Helsen, Kristiaan
Edition: 5th ed.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 725
ISBN-13: 9780470381113
Subjects: International business enterprises; Export marketing; Management
Notes: Includes bibliographical references and indexes.