The golden crossroads
Subtitle: multidisciplinary findings for business success from the worlds of fine arts, design and culture
By: Marco Bevolo
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 227
ISBN-13: 9780230224186
Description: "The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Methodologies and perspectives; title: Diverse perspectives in the fine arts; title: Protagonists; title: Psychology of the arts : how it works for work; title: Manifestos, propaganda, and the art of marketing; title: Relationships and museums; title: The art of relationships : from communities to collections; title: Between "ideology" and "space" : the museum experience; title: Futures; title: Design : directions towards the future; title: Regional gods : the emergence of new geographies in the world of fine arts and creativity; title: The future of fine arts : according to public opinion.