Advertising
By: [by] Robert E. Oliver.
Series: McGraw-Hill series in marketing
Publisher: Gregg Division, McGraw-Hill Com. of Canada
Published: 1969
Place of publication: Toronto; New York
Language: eng
Number of pages: 166
Subjects: Advertising.
Notes: Bibliography: p. 162-164.
Second ed. has title: Advertising at work in the modern marketplace.