Category management
Subtitle: ... a series of implementation guides
By: developed for Food Marketing Institute by Robert C. Blattberg and Edward J. Fox ; sponsored by Mars, Incorporated.
Contributors: Fox, Edward J.; Food Marketing Institute. Research Dept.; Mars, Incorporated.
Publisher: Research Dept., Food Marketing Institute
Published: 1995
Place of publication: Washington, D.C
Language: eng
Subjects: Grocery trade -- Management.; Grocery trade -- Inventory control -- Automation.
Notes: Includes bibliographical references.
"As part of the grocery industry's Efficient Consumer Response (ECR) initiative, these guides describe how to make category management succeed"--P. v of guide 1.
Table of contents: title: guide 1. Getting started; title: guide 2. Blueprint for implementation; title: guide 3. The category plan.