Marketing insights
Subtitle: selected readings
By: [by] R. Clifton Andersen and Philip R. Cateora.
Contributors: Cateora, Philip R., joint ed.
Edition: 2d ed.
Publisher: Appleton-Century-Crofts
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 482
Subjects: Marketing -- Addresses, essays, lectures
Notes: Bibliographical footnotes.