Broadening the concept of marketing
Subtitle: an application to public enterprise
By: by John A. Bailey
Series: Research report / The Transportation Center, Northwestern University; Research report (Northwestern University (Evanston, Ill.). Transportation Center)
Publisher: Transportation Center at Northwestern University
Published: 1972
Place of publication: Evanston, Ill
Language: eng
Number of pages: 30
Subjects: Urban transportation -- United States -- Case studies; Marketing
Notes: Bibliographical references