Business-to-Business Direct Marketing, Third Edition
Edition: 3 edition
Publisher: Direct Marketing Pub
Published: October 15, 1999
Language: eng
Format: Hardcover
Number of pages: 502
ISBN-13: 9781879644069
Subjects: Business & Economics / Marketing / Direct; Business; Business & Economics; Database marketing; Direct Marketing; Industrial marketing; Marketing; Marketing - Direct; Marketing - Industrial; Business & Economics / Marketing / Industrial; Business/Economics
First sentence: Is there really a difference between direct marketing to consumers at home and direct marketing to prospects at their place of business?