Black ops advertising
Subtitle: native ads, content marketing, and the covert world of the digital sell
By: Mara Einstein
Published: 2016
Language: eng
Number of pages: 244
ISBN-13: 9781944869007
Subjects: Subliminal advertising; Viral marketing; History; Internet advertising; Advertising
Description: Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Notes: Includes bibliographical references.
Table of contents: title: Introduction: why ads don't look like ads --; title: From mass to millennials --; title: What we share & why we share --; title: Native advertising: publishers as marketers --; title: Content marketing: marketers as publishers --; title: The digital sell: big data, programmatic buying, and living by the numbers --; title: The (dis)empowered consumer --; title: Advertising ourselves to death.