Social media marketing in BRIC countries
Subtitle: examining case studies of BMW, Adidas and Nivea
By: Elena Trost
Series: Internet economics -- 6
Publisher: Lit; LIT; Lit Verlag; LIT Verlag
Published: 2013
Place of publication: Berlin
Language: eng
Number of pages: 140
ISBN-13: 9783643902641
Subjects: Internet marketing; German Corporations; Social media; Bayerische Motoren Werke; Adidas AG; Nivea (Firm)
Notes: Includes bibliographical references.