Social networking for nonprofits
Subtitle: increasing engagement in a mobile and web 2.0 world
By: Andy Steggles
Publisher: ASAE & the Center for Association Leadership
Published: 2010
Place of publication: Washington, DC
Language: eng
Number of pages: 251
ISBN-13: 9780880343176
Subjects: Nonprofit organizations; Management; Online social networks
Notes: Includes index.
Table of contents: title: The basics of social networking; title: Characteristics of a social platform; title: Listening with the social web; title: Facebook, LinkedIn, and other outposts; title: Associations atwitter; title: Evolving educational applications for social networking for nonprofits; title: Legal risk and liabilities on the social web; title: Public versus private social networks : an either/or proposition; title: The relationship between social networking and search engines; title: Engagement 1 : goals, identification, and education; title: Engagement 2 : measure, recognize, and reward; title: Engagement 3 : demographics, profiles, blogs, and eGroups; title: Component and international strategy; title: Mobile membership; title: Nondues revenue from social initiatives; title: Private social platform selection; title: Go-to-market launch plan.