A model incorporating promotion signal sensitivity for prescribing retailer promotion policy
By: J. Jeffrey Inman, Leigh McAlister
Contributors: McAlister, Leigh; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 92-107
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Sales promotion; Selling; Psychological aspects; Brand choice
Notes: "April 1992."

Includes bibliographical references (p. 27-28).