Improving internal marketing systems as part of national development programs
By: Harold M. Riley.
Series: Occasional paper / Latin American Studies Center, Michigan State University ;; no. 3; Occasional paper (Michigan State University. Latin American Studies Center) ;; no. 3.
Publisher: Latin American Studies Center, Michigan State University
Published: 1972
Place of publication: [East Lansing]
Language: eng
Number of pages: 24
Subjects: Farm produce -- Latin America -- Marketing -- Congresses.; Farm produce -- Colombia -- Cali -- Marketing -- Congresses.
Notes: Includes bibliographical references.
"May 1972."
"This paper was presented at the First Interamerican Conference on Marketing and Social Economic Development in Latin America held at the University of Valle, Cali, Colombia, May 2-5, 1972"--Foreword.