Reputation marketing : building and sustaining your organization's greatest asset
By: Joe Marconi.
Contributors: American Marketing Association.
Publisher: McGraw-Hill
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 232
Subjects: Corporate image; Corporations -- Public relations; Branding (Marketing)
Notes: "American Marketing Association."

Includes bibliographical references (p. 225-226) and index.
Table of contents: title: Who do you think you are? understanding reputation marketing; title: Attitudes and awareness: the role of research in building your reputation; title: A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation; title: Looking the part: dressing for success, for failure, or just to be noticed; title: Putting your reputation on the line - online reputation marketing in the Internet age; title: Damage control: changing a "bad reputation"; title: The halo effect and borrowed interest: getting ahead on someone else's reputation; title: The reputation marketing casebook: about companies that built, changed, or exploited their reputations; title: A crash course in reputation marketing.