Appraising the economic and social effects of advertising
Subtitle: a review of issues and evidence
By: prepared by Michael Pearce, Scott M. Cunningham [and] Avon Miller, under the supervision of Robert D. Buzzell [and] Stephen A. Greyser.
Contributors: Pearce, Michael R., 1946-; Marketing Science Institute.
Publisher: Marketing Science Institute Staff Report
Published: 1971
Place of publication: [Cambridge]
Language: eng
Subjects: Advertising.
Notes: Corrections tipped in.

Includes bibliographical footnotes.