Basic marketing
Subtitle: a managerial approach
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 9th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 749
Subjects: Marketing -- Management
Notes: Bibliography: p. 696-714.
System requirements for disk (version 1.0): IBM PC.
Includes indexes.