Mercator
Subtitle: théorie et pratique du marketing
By: Jacques Lendrevie, Denis Lindon, avec la participation de Romain Laufer.
Contributors: Lindon, Denis, joint author.; Laufer, Romain, joint author.
Series: Dalloz gestion : Marketing
Publisher: Dalloz
Published: 1974
Place of publication: Paris
Language: fre
Number of pages: 483
Subjects: Marketing
Notes: Bibliography: p. [473]-480.
Includes index.