Offensive marketing
Subtitle: an action guide to gaining competitive advantage
By: Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill
Contributors: Keegan, Warren J; Brill, Elyse Arno
Publisher: Elsevier Butterworth-Heinemann
Published: 2004
Place of publication: Burlington, MA
Language: eng
Number of pages: 414
Subjects: Marketing
Notes: Includes bibliographical references and index