Consumer Behavior
Subtitle: conceptual foundations
Series: The Dun-Donnelly Publishing Corporation's Series in Marketing
Publisher: Dun-Donnelly Pub
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 631
Subjects: Consommateurs; Motivation, Recherche de (Marketing); Attitude (Psychologie)
Notes: Bibliographie : pp. 619-620

5