Buy-ology
Subtitle: Truth and Lies About Why We Buy
By: Forward by Paco Underhill
Publisher: DoubleDay
Published: 2008
Place of publication: New York, USA
Language: eng
Format: Hardcover
ISBN-13: 9780385523882
First sentence: Let's face it, we're all consumers.
Description: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In Buy-ology, Martin Lindstrom Presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from all around the world as thy encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
Table of contents: title: Introduction; title: 1: A Rush of Blood To The Head; title: 2: This Must Be The Place; title: 3: I'll Have What She's Having; title: 4: I Can't See Clearly Now; title: 5: Do You Believe In Magic?; title: 6: I Say A Little Prayer; title: 7: Why Did I Choose You?; title: 8: A Sense of Wonder?; title: 9: And The Answer Is...; title: 10: Let's Spend The Night Together; title: 11: Conclusion