Business management
Subtitle: Executive manuals 29 and 30 : Directing the advertising campaign-- being executive manual 29, on advertising and marketing, in a complete plan of training and service for executive work ; Retail-advertising principles -- being executive manual 30, on advertising and marketing, in a complete plan of training and service for executive work
By: investigated, organized, and presented by the research, consultation, and editorial staffs of LaSalle Extension University ; especially acknowledging the advice and co-operation of Robert R. Updegraff, member, Ray D. Lillibridge, Inc., Bartley J. Doyle, president, Keystone Publishing Company, Lewis B. Jones, vice president, Eastman Kodak Company, Saunders Norvell, formerly chairman of the board, McKesson & Robbins, Inc
Series: The 100 executive manuals -- 29-30; The one hundred executive manuals -- 29-30; 100 executive manuals -- 29-30
Publisher: LaSalle Extension University
Published: 1925
Place of publication: Chicago, IL
Language: eng
Number of pages: 57
Subjects: Advertising campaigns; Advertising; Marketing; Executives; Training of
Other titles: Directing the advertising campaign.; Retail-advertising principles.
Notes: From the library of Ellwood Hirzel.