Revised
Subtitle: a study of comparative judgements of numerical and verbal attribute labels
By: Madhubalan Viswanathan ; Sunder Narayanan
Contributors: Narayanan, Sunder; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 92-0125; BEBR faculty working paper -- no. 92-0125.
Publisher: University of Illinois at Urbana-Champaign
Published: 1992
Place of publication: Champaign
Language: eng
Number of pages: 22
Subjects: Marketing
Notes: Bibliography:  p. [20-21].