The mature market
Subtitle: a strategic marketing guide to America's fastest growing population segment
By: Robert S. Menchin.
Publisher: Probus Pub.
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 265
Subjects: Marketing -- United States -- Management.; Older consumers -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographical references (p. 229-247) and index.