Principles of service marketing and management
By: Christopher Lovelock, Lauren Wright.
Contributors: Wright, Lauren.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 436
Subjects: Service industries -- United States -- Marketing.; Service industries -- United States -- Management.
Notes: Includes bibliographical references and index.