A Concise Guide to Market Research
Subtitle: The Process, Data, and Methods Using IBM SPSS Statistics
By: by Erik Mooi, Marko Sarstedt
Contributors: Sarstedt, Marko; SpringerLink (Online service)
Publisher: Springer-Verlag Berlin Heidelberg
Published: 2011
Place of publication: Berlin, Heidelberg
Language: eng
Format: [electronic resource] :
ISBN-13: 9783642125409; 9783642125416
Subjects: Marketing; Industrial management; Statistics; Economics