What our lettering needs
Subtitle: the contribution of Hermann Zapf to calligraphy & type design at Hallmark Cards
By: Rick Cusick
Publisher: RIT Cary Graphic Arts Press
Published: 2011
Place of publication: Rochester, N.Y
Language: eng
Number of pages: 117
ISBN-13: 9781933360553
Subjects: Type and type-founding; Calligraphy; Inc Hallmark Cards; History
Other titles: Contribution of Hermann Zapf to calligraphy & type design at Hallmark Cards
Notes: Includes bibliographical references and index.
Table of contents: title: What our lettering needs; title: The art of Hermann Zapf & its effects; title: The lettering manual; title: Typographic transition; title: Hallmark Editions; title: Unfinished projects; title: More than a business relationship; title: Appendix. Hermann Zapf and the Crabgrass Press.