Retail and channel marketing
By: Sandro Castaldo, Monica Grosso, Katia Premazzi
Contributors: Grosso, Monica, author; Premazzi, Katia, author
Published: 2013
Language: eng
Number of pages: 261
ISBN-13: 9781782546184
Subjects: Marketing; Marketing channels; Communication in marketing; Retail trade
Notes: Includes bibliographical references (pages 226-231) and index.