L' Europe du commerce
Subtitle: encore à faire, déjà dépassée
By: Annie Rigoureau-Juin, Michèle Kerrad ; préface de Daniel Bernard ; avant-propos de Gilles Oudot.
Contributors: Kerrad, Michèle.
Series: Connaissance du commerce et de la consommation
Publisher: Economica
Published: 1993
Place of publication: Paris
Language: fre
Number of pages: 198
Subjects: Marketing -- Europe.; Europe -- Commerce.
Notes: Includes bibliographical references (p. [173]-174).