Superior customer value
Subtitle: strategies for winning and retaining customers
By: Art Weinstein
Edition: 3rd ed.
Publisher: CRC Press
Published: 2012
Place of publication: Boca Raton, FL
Language: eng
ISBN-13: 9781439861288
Subjects: Customer services; Management
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Acknowledgments; title: About the author; title: Customer value : the building blocks; title: Customers want exceptional value!; title: Be customer driven and market driving; title: Process management : best practices; title: Building a winning business model and value proposition; title: Service and quality : the core offering.