Brand new brand thinking
By: edited by Merry Baskin and Mark Earls
Publisher: Kogan Page
Published: 2002
Place of publication: London
Language: eng
Number of pages: 212
ISBN-13: 9780585450384
Subjects: Advertising; Brand name products; BUSINESS & ECONOMICS; Advertising & Promotion
Notes: Includes bibliographical references (pages 204-205) and index.