Applications of management sciences in marketing
By: edited by David B. Montgomery and Glen L. Urban.
Contributors: Urban, Glen L.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall; Prentice Hall
Published: 1970
Place of publication: Englewood Cliffs
Language: eng
Number of pages: 481
Subjects: Marketing -- Addresses, essays, lectures.
Notes: Bibliography.