information seekers
Subtitle: an international study of consumer information and advertising image
By: [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.
Contributors: Becker, Helmut, 1937- joint author.; Engledow, Jack, joint author.
Publisher: Ballinger Pub. Co.
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 373
Subjects: Consumers -- United States; Consumers -- Germany (West); Consumer education -- United States; Consumer education -- Germany (West); Advertising
Notes: Bibliography: p. 365-367.
"Published in cooperation with Consumer Research Institute."