Valuing market strategies
By: George S. Day and Liam Fahey
Contributors: Fahey, Liam, 1951-
Series: Report -- no. 88-112; Report (Marketing Science Institute) -- no. 88-112
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 57
Subjects: Marketing -- Planning; Marketing
Notes: Cover title

Reprinted from: Journal of marketing, v. 52, no. 3 (July 1988)

"Research program; Special report."

Bibliography: p. 56-57