Rubies in the orchard
Subtitle: the POM Queen's secrets to marketing just about anything
By: Lynda Resnick with Francis Wilkinson.
Contributors: Wilkinson, Francis.
Edition: 1st paperback ed.
Publisher: Broadway Books
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780385525794
Subjects: Marketing; Advertising; Value; Business
Notes: Includes bibliographical references and index.
Table of contents: title: An 8,000-year-old overnight sensation; title: Selling ice sculptures to Eskimos; title: Taking root in the flower business; title: The one true copy of Jackie Kennedy's real fake pearls; title: Thinking inside the pomegranate; title: Thinking inside the volcano; title: Eyeballs ain't enough; title: Web of wonder; title: Business (like life) isn't fair; title: Green is the new black; title: Nurturing brand faith in an age of cynicism.