Advertising media sourcebook
By: Arnold Barban, Donald W. Jugenheimer, Peter B. Turk.
Contributors: Jugenheimer, Donald W.; Turk, Peter B.
Edition: 3rd ed.
Publisher: NTC Business Books
Published: 1989
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 122
Subjects: Advertising media planning -- United States.
Other titles: Advertising media sourcebook and workbook.
Description: v, 122 p. : 28 cm
Notes: Rev. ed. of: Advertising media sourcebook and workbook / Arnold M. Barban ... [et al.]. 2nd ed. c1981.