The behavioral economics of brand choice
By: Gordon R. Foxall ... [et al.].
Contributors: Foxall, G. R.
Publisher: Palgrave Macmillan
Published: 2007
Place of publication: Basingstoke
Language: eng
Number of pages: 292
ISBN-13: 9780230006836
Subjects: Brand choice.; Consumer behavior.
Notes: Includes bibliographical references and index.