The Handbook of international direct marketing
By: edited by Adam Baines.
Contributors: Baines, Adam.; European Direct Marketing Association.
Publisher: Kogan Page
Published: 1992
Place of publication: London
Language: eng
Number of pages: 320
Subjects: Direct marketing -- Handbooks, manuals, etc.; Advertising, Direct-mail -- Handbooks, manuals, etc.; Export marketing -- Handbooks, manuals, etc.
Other titles: International direct marketing.
Notes: "Published in association with the European Direct Marketing Association"--Cover.
Includes index.
Table of contents: title: International direct marketing : has it come of age? / Miles Young. International agencies : choosing between independent and family networks / Frank Goozee. What can postal services do to stimulate international direct marketing? / Kathryn Wilson. Managing international handling / Ian Hughes. Models for international postal services; title: Perfecting DM copy for international campaigns / Ursula Grüber. Choosing an agency for an international DM campaign / Robert Scott-Moncrieff. The future of postal services for the business user in Europe and the UK / Robin Fairlie. International list buying : finding the direct route to new markets / Rosemary Smith. Technology and the future of international direct mail / Nicholas di Talamo. International mailing : consolidation or special services? / Terry Kavanagh. Direct marketing and data protection in Europe / Tony Coad. Managing international business-to-business campaigns / Jan Zevenbergen and Paul Phillips. International mail carriage : the independent carriers / Don Brooks. International direct mail and self-regulation : is there a problem? what is being done? / Michael Goodrich. Telemarketing; title: an international perspective / Philip Cohen. Mailing preference services : the international perspective / Kay Beckett. Belgium, test market for the greater European direct market / Irene Allanson. Direct marketing and the environment : the search for a guilty party / Monika Scherer.