Advertising financial products and services
Subtitle: proven techniques and principles for banks, investment firms, insurance companies, and their agencies
By: Alec Benn.
Publisher: Quorum Books
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 231
Subjects: Bank marketing.; Financial institutions -- Marketing.; Insurance companies -- Marketing.
Other titles: Advertising financial products & services.
Notes: Spine title: Advertising financial products & services.
Includes index.