The malleability of environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson, Max H. Bazerman
Contributors: Li, Min, 1975-; Thompson, Leigh L.; Bazerman, Max H.; Harvard Business School
Edition: Rev.
Series: Working paper / Division of Research, Harvard Business School -- 01-066; Working paper (Harvard Business School. Division of Research) -- 01-066
Publisher: Harvard Business School
Published: 2007
Place of publication: Boston]
Language: eng
Number of pages: 42
Description: In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental behaviors (1) in the context of denying harm to the environment than in the context of claiming to help the environment, and (2) in situations where behaviors are evaluated subjectively than in situations where behaviors are evaluated more objectively. In Study 2, we explored the relationship between self-perceptions of environmentalism and environmental behaviors. Our data suggest that environmentally friendly behaviors may be promoted by leading people to perceive themselves as good environmentalists.
Notes: Revision of: The malleability of environmentalism /Kimberly A. Wade-Benzoni, Leigh L. Thompson, Max H. Bazerman. c2001.

"Revised August 2007"--Publisher's website.

Includes bibliographical references.