Costing the earth
Subtitle: the challenge for governments, the opportunities for business
By: Frances Cairncross.
Publisher: Harvard Business School Press
Published: 1992
Place of publication: Boston, Mass
Language: eng
Number of pages: 341
Subjects: Environmental policy; Social responsibility of business; Marketing -- Social aspects; Green marketing
Description: In Costing the Earth, Frances Cairncross shows the ways in which government can and must create the right conditions for businesses to develop environmentally sound practices and products. Covering issues such as water pollution, the greenhouse effect, and the destruction of the rain forests in a global context, the author shows how governments can design environmental policies that spur industry to innovate. Using economically based arguments, she demonstrates how the needs of industry must go hand in hand with those of ecology.
Notes: Includes bibliographical references (p. 319-326) and index.
"First published in Great Britain by Business Books Ltd., an imprint of Random Century Ltd., in association with the Economist Books Ltd."--T.p. verso.