Ces marques qui nous gouvernent--
Subtitle: comment se servent-elles de notre psychologie pour nous faire céder?
By: Cécile Cloulas
Series: Déclic' psy
Publisher: Ellipses
Published: 2010
Place of publication: Paris
Language: fre
Number of pages: 203
ISBN-13: 9782729854454
Subjects: Publicity; Consumers; Consumer protection; Psychology; Influence (Psychology); Citizen participation; Psychological aspects; Advertising
Notes: Includes bibliographical references ([p. 199]) .