Innovation
Subtitle: leadership strategies for the competitive edge
By: Thomas D. Kuczmarski.
Publisher: American Marketing Association; NTC Business Books
Published: 1996
Place of publication: Chicago Ill; Lincolnwood, Ill
Language: eng
Number of pages: 210
Subjects: Creative ability in business.; Organizational change.; New products -- Management.
Description: This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies.
Notes: Includes bibliographical references (p. 199-200) and index.