Market Driven Strategy
Subtitle: Processes for Creating Value
Publisher: Free Press
Published: November 10, 1999
Language: eng
Format: Hardcover
Number of pages: 432
ISBN-13: 9780684865362
Subjects: Sales & marketing; Marketing - General; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Marketing / General; Management; Marketing; Strategic planning
First sentence: Benetton and Sears, Roebuck both compete for a piece of the retail apparel market.
Description: "Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no shareholder value.

He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.