SAP CRM
Subtitle: technical principles and programming
By: Stephen Johannes
Edition: 1st edition.
Publisher: Galileo Press
Published: 2013
Place of publication: Bonn
Language: eng
Number of pages: 440
ISBN-13: 9781592294398; 9781592296293; 9781592296309
Subjects: Customer relations; Management; Computer programs; Management information systems; SAP CRM
Notes: Include index.
Table of contents: title: Understanding the basic architecture of SAP CRM; title: The SAP CRM data model; title: Data model extension techniques; title: Business transaction event framework; title: Data extraction and loading with the XIF adapter; title: The post processing framework : output and actions; title: Common enhancement requests in sales and service; title: Common enhancement requests in marketing; title: Common enhancements in analytics and reporting; title: When all else fails; title: Common mistakes when setting up an SAP CRM development system.