Corporate creativity
Subtitle: how innovation and improvement actually happen
By: Alan G. Robinson & Sam Stern.
Contributors: Stern, Sam.
Publisher: Berrett-Koehler Publishers
Published: 1997
Place of publication: San Francisco
Language: eng
Number of pages: 277
Subjects: Creative ability in business; Technological innovations -- Management; Organizational learning
Description: Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Notes: Includes bibliographical references (p. 249-258) and index.