Comparing dynamic consumer decision processes in real and computer-simulated environments
By: Raymond R. Burke [and others]
Contributors: Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 91-116
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Copyright date: 1991
Subjects: Consumer behavior; Marketing research
Notes: "Working paper."

"June 1991."