The Customer Centric Enterprise
Subtitle: Advances in Mass Customization and Personalization
Contributors: Mitchell M. Tseng (Editor); Frank T. Piller (Editor)
Edition: 1 edition
Publisher: Springer
Published: August 5, 2003
Language: eng
Format: Paperback
Number of pages: 552
ISBN-13: 9783540024927
Subjects: Customer services; Product management; Flexible manufacturing systems; Computers; Business / Economics / Finance; Marketing; Business/Economics; Management Information Systems; Management; CAD-CAM - General; Management - General; Business & Economics / Management; Computers / Management Information Systems; Computers-CAD-CAM - General; Computers-Management Information Systems; Customer Integration; Fashion Industry; Flexible/Agile Manufacturing; Mass Customization; Personalization; Engineering - Industrial; Customer relations
First sentence: The most creative thing a person will do 20 years from now is to be a very creative consumer ...