Brand Choice
Subtitle: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process
Publisher: Palgrave Macmillan
Published: August 11, 2005
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9781403946416
Subjects: Sales & marketing; Product Management; Consumer Behavior; Business & Economics; Business / Economics / Finance; Physiological Psychology; Business/Economics; Marketing - Research; Consumer Behavior - General; Business & Economics / Marketing / Research; Brand choice; Cognition; Consumers' preferences