Online marketing
Subtitle: a user's manual
By: Murray Newlands
Publisher: Wiley
Published: 2011
Place of publication: Chichester, West Sussex
Language: eng
Number of pages: 218
ISBN-13: 9780470973844
Subjects: Social media; Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Everything you want to know but are afraid to ask about a new kind of marketing; title: Social media; title: Digital branding; title: Company websites; title: Blogging; title: Online PR and blogger outreach; title: Video marketing; title: SEO; title: Email marketing; title: Affiliate marketing; title: Digital advertising.