Robert's rules of innovation
Subtitle: a 10-step program for corporate survival
By: Robert F. Brands, with Martin J. Kleinman.
Contributors: Kleinman, Martin J.
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 224
ISBN-13: 9780470596999
Subjects: New products; Technological innovations -- Management; Diffusion of innovations -- Management; Organizational change
Notes: Includes index.