Lexikon Kommunikationspolitik
Subtitle: Werbung, Direktmarketing, integrierte Kommunikation
By: Klaus Brüne.
Series: Enzyklopädie des Handels; Der Handel. Edition
Publisher: Deutscher Fachverlag
Published: 2008
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 216
ISBN-13: 9783866410435
Subjects: Advertising -- Dictionaries -- German; Public relations -- Dictionaries -- German; Direct marketing -- Dictionaries -- German
Genres: Dictionaries
Notes: Includes bibliographical references (p. 213-216).