Basic marketing
Subtitle: a global-managerial approach
By: E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Contributors: Shapiro, Stanley J.; Perreault, William D.
Edition: 7th Canadian ed.
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 866
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 763-781) and indexes.