How to measure anything
Subtitle: finding the value of "intangibles" in business
By: Douglas W. Hubbard
Edition: 2nd ed.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 304
ISBN-13: 9780470539392
Notes: Includes bibliographical references and index.
Table of contents: title: Intangibles and the challenge; title: An intuitive measurement habit : Eratosthenes, Enrico, and Emily; title: The illusion of intangibles : why immeasurables aren't; title: Clarifying the measurement problem; title: Calibrated estimates : how much do you know now?; title: Measuring risk through modeling; title: Measuring the value of information; title: The transition : from what to measure to how to measure; title: Sampling reality: how observing some things tells us about all things; title: Bayes : adding to what you know now; title: Preference and attitudes : the softer side of measurement; title: The ultimate measurement instrument : human judges; title: New measurement instruments for management; title: A universal measurement methods : applied information economics.