Research methods for business
Subtitle: a skill-building approach
By: Uma Sekaran and Roger Bougie
Contributors: Bougie, Roger, author
Edition: Seventh edition.
Publisher: Wiley
Published: 2016
Language: eng
Number of pages: 420
ISBN-13: 9781119165552
Subjects: Methodology; Business; Research
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to research; title: The scientific approach and alternative approaches to investigation; title: Defining and refining the problem; title: The critical literature review; title: Theoretical framework and hypothesis development; title: Elements in research design; title: Interviews; title: Data collection methods : observation; title: Administering questionnaires; title: Experimental designs; title: Measurement variables : operational definition; title: Measurement : scaling, reliability and validity; title: Sampling; title: Quantitative data analysis; title: Quantitative data analysis : hypothesis testing; title: Qualitative data analysis; title: The research report.