Measuring the effect of advertising
Subtitle: a comprehensive approach
By: David R. Corkindale, Sherril H. Kennedy
Contributors: Kennedy, Sherril
Series: Saxon House studies
Publisher: Saxon House; Lexington Books
Published: 1975
Place of publication: Farnborough, Eng; Lexington, Mass
Language: eng
Number of pages: 241
Subjects: Advertising
Notes: Includes bibliographies and index