Marketing Book
Edition: 5 edition
Publisher: Butterworth-Heinemann
Published: December 11, 2002
Language: eng
Format: Paperback
Number of pages: 834
ISBN-13: 9780750655361
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations.
Notes: Fifth Edition