Des campagnes de communication réussies
Subtitle: 43 études de cas primés
By: Marianne Kugler ; préface de Danielle Maisonneuve.
Series: Collection Communication, relations publiques; Collection Communication et relations publiques.
Publisher: Presses de l'Université du Québec; P U DE QUEBEC
Published: 2004
Place of publication: Sainte-Foy
Language: fre
Number of pages: 283
Subjects: Public relations -- Canada -- Case studies.; Government publicity -- Canada.; Public relations -- Québec (Province) -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.