Principios de mercadotecnia
By: Rayburn D. Tousley, Eugene Clark, Fred  E. Clark ; tranducción al español por Robert Cantuarias.
Contributors: Clark, Eugene, 1917-; Clark, Fred Emerson, 1890-
Edition: 1a ed. en español.
Series: Biblioteca de altos estudios comerciales; Biblioteca de altos estudios comerciales
Publisher: Unioń Tipogrf́ica Editorial Hispano-Americana
Published: 1967
Place of publication: Barcelona; México
Language: spa
Number of pages: 788
Subjects: Marketing.
Work titles: Principles of marketing.
Notes: Translation of: Principles of marketing.

Includes bibliographies and index.