Propaganda and persuasion
By: Garth S. Jowett, Victoria O'Donnell.
Contributors: O'Donnell, Victoria.
Edition: 3rd ed.
Publisher: Sage Publications
Published: 1999
Place of publication: Thousand Oaks
Language: eng
Number of pages: 430
Subjects: Propaganda.; Persuasion (Psychology)
Description: "Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda."--Jacket.
Notes: Includes bibliographical references (p. 381-399) and indexes.
Table of contents: title: What is propaganda, and how does it differ from persuasion?; title: Propaganda through the ages; title: Propaganda institutionalized; title: Propaganda and persuasion examined; title: Propaganda and psychological warfare; title: How to analyze propaganda; title: Propaganda in action : four case studies; title: How propaganda works in modern society.