An integrated examination of media approaches to market segmentation
By: by Albert Bruno, Thomas Hustad and Edgar Pessemier.
Contributors: Hustad, Thomas P., joint author.; Pessemier, Edgar A., 1922- joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 342
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1972
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 30
Subjects: Advertising.; Market segmentation.; Mass media.
Notes: Bibliography: p. 30.