Marketing analytics
Subtitle: a practical guide to improving consumer insights using data techniques
By: Mike Grigsby
Edition: Second edition.
Published: 2018
Language: eng
Number of pages: 217
ISBN-13: 9780749482169
Subjects: Marketing; Marketing research
Description: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Notes: Includes bibliographical references and index.