A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs
By: Manoj Hastak
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1323; BEBR faculty working paper -- no. 1323.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1987
Place of publication: [Urbana, Ill.]
Language: eng
Notes: Includes bibliographical references (p. 7).