Marketing research
Subtitle: an applied orientation
By: Naresh K. Malhotra.
Edition: 6th ed.
Publisher: Pearson
Published: 2010
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 897
ISBN-13: 9780136085430
Subjects: Marketing research; Marketing research -- Methodology
Notes: Includes bibliographical references and index.