Designing Winning Products (Advances in Business Marketing and Purchasing)
Contributors: A.G. Woodside (Editor); T. Liukko (Editor); A. Lehtonen (Editor)
Publisher: JAI Press
Published: October 1, 2000
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780762306824
Subjects: Research & development management; Management; General; Business & Economics; Technology & Industrial Arts; Business/Economics; Science/Mathematics; New products; History; Industrial Design - Product; Business & Economics / General; Business & Economics : General; Science : History; Technology / Industrial Design / Product; Design, Industrial; Product management
First sentence: All marketers (including you) have working theories of how customers evaluate products and make choices.