The Business Marketing Course
Subtitle: Managing in Complex Networks
Publisher: Wiley
Published: November 12, 2001
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780471877226
Subjects: Sales & marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - General; Business & Economics / Sales & Selling; Business networks; Management; Marketing
First sentence: The first three chapters in this book discuss ways for the business marketer to understand the complex world in which he has to operate.