Lessons of yellow pages competition, 1993
Subtitle: a study of independent and competitive directory stragegies
By: by Carl Mercurio and Natalie Schwartz.
Contributors: Schwartz, Natalie.
Publisher: SIMBA/Communications Trends
Published: 1993
Place of publication: Wilton, CT (213 Danbury Rd., Box 7430, Wilton 06897)
Language: eng
Number of pages: 136
Subjects: Competition -- United States.; United States -- Telephone directories -- Yellow pages.