Sport marketing
Subtitle: il nuovo ruolo della comunicazione
By: Patrizia Zagnoli, Elena Radicchi
Contributors: Radicchi, Elena
Series: Economia -- 55
Publisher: F. Angeli
Published: 2005
Place of publication: Milano
Language: ita
Number of pages: 430
Subjects: Sports; Marketing; Management; Economic aspects
Notes: P. Zagnoli, professor at the University of Florence.

Includes bibliographical references.