Managing forward
Subtitle: how to move from measuring the past to managing the future
By: by Larry Freed, with a chapter by Claes Fornell
Contributors: Fornell, Claes
Publisher: ForSee
Published: 2011
Place of publication: Ann Arbor
Language: eng
Number of pages: 187
ISBN-13: 9780615527604
Subjects: Consumer satisfaction; Customer loyalty; Management