Should your idea become a business?
Subtitle: new thoughts about how to answer that question for individuals and corporations
By: Michael J. Suman
Publisher: PMD Pub.
Published: 2011
Place of publication: Caledonia, MI
Language: eng
Number of pages: 126
ISBN-13: 9780615488288
Subjects: New business enterprises; Success in business; Business failures; Inventors; New products; Marketing; Nouvelles entreprises; Succès dans les affaires; Inventeurs
Description: Are you an inventor: Are you good at thinking of new solutions that improve the way things are done? Are the ideas and solutions you develop recognized as new and novel by peers in their industries? Are you an innovator: Can you transform a new idea from a concept into a product or service that will create demand in the market place? Are you an entrepreneur: Can you develop a business around a product or service solution? Can you build a team that can produce all the components it will take to start and manage all phases of a business? The truth is that very few of us are excellent at all three of these functions. My goal with these questions is to get you to consider that these are three different activities, each requiring different skill sets. I want you to stop thinking that you are developing a new product and start understanding what you really need to do is create a business based on your idea.--P. [4] of cover.
Notes: Includes index.

Cover title.
Table of contents: title: Background; title: Why read this book?; title: Some basic truths; title: Red flags; title: Key areas that will enhance success; title: Prototype your marketing message early; title: A better way to sell at home and away; title: Sell with evidence, not just hype; title: Partners and contracts; title: Break time; we are half way; title: Build it quick and fail even faster; title: What the heck is a business FMEA?; title: Finding and spending money; title: Oh yeah? What about you?; title: Managing growth; title: A checklist; title: Summary.