Sponzorstvo u kulturi kao vid tržišne komunikacije
Subtitle: Sponsorship in the culture as a specific type of market communication
By: Dr Danica Pavlović Šiljeg
Publisher: Čigoja štampa
Published: 2013
Place of publication: Beograd
Language: srp
Number of pages: 251
ISBN-13: 9788675589648
Subjects: Art patronage; Art and society; Government aid to the arts; Art and state
Other titles: Sponsorship in the culture as a specific type of market communication
Notes: Includes bibliographical references (pages 243-251).

In Serbian (Cyrillic) with summary in English.