Email marketing by the numbers
Subtitle: how to use the world's greatest marketing tool to take any organization to the next level
By: Chris Baggott.
Publisher: John Wiley & Sons, Inc.
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470122457
Subjects: Internet marketing; Electronic mail systems
Table of contents: title: Intro by the numbers : what's it all about?; title: What is marketing's goal?; title: Is email the perfect marketing tool?; title: What's wrong with email?; title: Subscriber engagement : what matters?; title: Building a killer database; title: Segmenting for relevance; title: Finding or creating relevant content; title: The role of email in viral & word of mouth marketing; title: Analytics that matter; title: Testing against your goals; title: Using surveys, forms, & other feedback tools; title: Triggers, transactions, and integration; title: ASre you a spammer?.