Seminar on research into distribution problems and consumer purchasing behaviour for the publishing industry, Neu Isenburg (FRG), 1st-3rd December, 1976.
Contributors: Esomar.
Publisher: European Society for Opinion and Marketing Research
Published: 1976
Place of publication: Amsterdam
Language: eng
Subjects: Publishers and publishing -- Congresses.; Periodicals -- Marketing -- Congresses.; Newspapers -- Circulation -- Congresses.; Marketing research -- Congresses.
Notes: English or German.
Seminar organized by Esomar.