Mediaplanung
Subtitle: Methodische Grundlagen und praktische Anwendungen
Edition: 5., aktualisierte u. erw. Aufl. edition
Publisher: Springer
Published: June 1, 2007
Language: ger
Format: Hardcover
Number of pages: 432
ISBN-13: 9783540377795
Subjects: Economics, Finance, Business and Industry; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Intermediavergleich; Internet; Marketing; Mediaforschung; Mediagattungen; Mediaplanung; Werbung; Management - General; Marketing - General