The frugal marketer
Subtitle: smart tips for stretching your budget
By: J. Donald Weinrauch and Nancy Croft Baker.
Contributors: Baker, Nancy C.
Publisher: American Management Association
Published: 1989
Place of publication: New York, N.Y
Language: eng
Number of pages: 363
Subjects: Marketing -- Management -- Handbooks, manuals, etc.; Advertising -- Handbooks, manuals, etc.; Small business -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes index.