Creating experiences in the experience economy
By: edited by Jon Sundbo, Per Darmer.
Contributors: Sundbo, Jon.; Darmer, Per, 1956-
Series: Services, economy and innovation series
Publisher: Edward Elgar
Published: 2008
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
ISBN-13: 9781847209306
Subjects: Marketing -- Psychological aspects; Experience -- Economic aspects; New products; Consumer behavior
Notes: Includes bibliographical references and index.