Direct mail advertising and public library use
By: Blaise Cronin.
Series: British Library research & development reports,; report no. 5539
Publisher: British Library; Distributed by Publications, British Library Lending Division
Published: 1980
Place of publication: [London]; Wetherby, West Yorkshire
Language: eng
Number of pages: 51
Subjects: Public libraries -- Great Britain -- Use studies.; Advertising, Direct-mail -- Great Britain.; Advertising -- Great Britain -- Libraries.
Notes: Includes bibliographical references.