Effects of involvement on the processes mediating on-line brand evaluations
Subtitle: a stonger [sic] test of the ELM
By: Jong-Won Park, Manoj Hastak
Contributors: Hastak, Manoj; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 91-0101; BEBR faculty working paper -- no. 91-0101.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1991
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 16
Other titles: Effects of involvement on the processes mediating on-line brand evaluations :
Notes: Includes bibliographical references.