Challenging the Big Brands
Subtitle: How New Brands Win Market Share with Innovative Design (Design Secrets)
Edition: New Ed edition
Publisher: Rockport Publishers
Published: November 1, 2004
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9781592530939
Subjects: Graphic design; Illustration & commercial art; Business / Economics / Finance; Art; Advertising & Promotion; Art / General; Graphic Arts - General
First sentence: Nearly two decades after creating the overnight delivery industry, Federal Express founder and CEO Frederick W. Smith and management discovered the Memphis-based company in the unorthodox position of the hunted rather than the hunter.