A Study of retailersʼ perceptions of licensing & licensed products
By: prepared for the Licensing Industry Merchandisers' Association.
Contributors: Licensing Industry Merchandisers' Association.; Audits & Surveys. Survey Division.
Publisher: Survey Division, Audits & Surveys
Published: 1988
Place of publication: New York, NY (650 Ave. of the Americas, New York 10011)
Language: eng
Number of pages: 85
Subjects: Licensed products -- United States.; Retail trade -- United States.; License agreements -- United States.; Merchants -- United States -- Attitudes.; Businesspeople -- United States -- Attitudes.; Market surveys -- United States.
Notes: Cover title.