Marketing Essentials
Publisher: McGraw-Hill Education; McGraw-Hill Professional; Glencoe/McGraw-Hill School Pub
Published: 2012
Place of publication: Bothell, WA
Language: eng
Format: Hardcover
Number of pages: 974
ISBN-13: 9780078953125
Table of contents: title: The world of marketing; title: Economics; title: Business and society; title: Skills for marketing; title: Selling; title: Promotion; title: Distribution; title: Pricing; title: Marketing information management; title: Product and service management; title: Entrepreneurship and finance; title: Career development