Marketing in action
Subtitle: learning from a small country
By: edited by Aidan O'Driscoll.
Contributors: O'Driscoll, Aidan.
Series: Best of Irish marketing review series
Publisher: Mercury Publications in association with the Marketing Institute
Published: 1997
Place of publication: Dublin
Language: eng
Number of pages: 196
Subjects: Marketing -- Ireland.
Notes: Includes bibliographical references and index.