Strategic Market Relationships
Subtitle: From Strategy to Implementation
Publisher: Wiley
Published: March 5, 2002
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780471494430
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - General; Business & Economics / Marketing / General; Business networks; Industrial management; Relationship marketing; Strategic alliances (Business)
First sentence: A change is taking place in the world of business and management.