Mystery Shopping Made Simple
Edition: 1 edition
Publisher: McGraw-Hill Primis Custom Publishing
Published: October 21, 2002
Language: eng
Format: Paperback
Number of pages: 100
ISBN-13: 9780072864489
Subjects: General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / General
First sentence: Mystery shoppers are also known as secret shoppers, service evaluators, consumer researchers, customer service researchers, auditors, scouts, or market research/evaluators.