Marketing problems
Subtitle: cases for analysis
By: Norman A. P. Govoni, Jean-Pierre Jeannet, Terry F. Allen.
Contributors: Jeannet, Jean-Pierre, joint author.; Allen, Terry F., joint author.
Series: Grid series in marketing
Publisher: Grid, inc.
Published: 1977
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 219
Subjects: Marketing -- Case studies.