True story
Subtitle: how to combine story and action to transform your business
By: Ty Montague
Publisher: Harvard Business Review Press
Published: 2016
Place of publication: Boston, Massachusetts
Language: eng
Number of pages: 224
ISBN-13: 9781422170687
Subjects: Branding (Marketing); Customer relations; Success in business
Table of contents: title: Your true story; title: Storydoing and the four truths; title: The participants; title: The protagonist; title: The stage; title: The quest; title: Your metastory and action map.