New Product Development
Subtitle: A Guide for Your Journey to Best-Practice Processes
Publisher: American Productivity & Quality Center
Published: July 2004
Format: Paperback
Number of pages: 101
ISBN-13: 9781932546255
Subjects: Research & development management
First sentence: Functions involved in new product development-including R&amp;D, marketing, competitive intelligence, project management, and even corporate communications and HR-have both the advantages and challenges of being a primary focus of senior management's attention.