Marketing Your Services 
Subtitle: For People Who Hate to Sell
Edition: 2 edition
Publisher: McGraw-Hill
Published: October 10, 2002
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780071398718
Subjects: Advice on careers & achieving success; Sales & marketing; Marketing - General; Marketing; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Management - General; Service industries
First sentence: If you're like most service providers you not only hate the idea of selling, but are suspicious of marketing.