Point-of-purchase promotions that sell more units
By: Brian Wansink, Robert J. Kent, Stephen J. Hoch
Contributors: Kent, Robert J.; Hoch, Stephen J. (Stephen James), 1952-; Marketing Science Institute
Series: Report -- no. 97-120; Report (Marketing Science Institute) -- no. 97-120
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Copyright date: 1997
Subjects: Advertising, Point-of-sale
Notes: "Working paper."

"November 1997."

Includes bibliographical references (p. 29-30)