Ducks in the Henhouse
Subtitle: The Challenges of Integrating Direct and Brand Advertising
Publisher: Roska
Published: December 1, 2004
Language: eng
Format: Hardcover
Number of pages: 67
ISBN-13: 9780615126418
First sentence: Over the 20 years that I've been in the direct advertising business, new employees, recruits, interns and even clients have often asked me, "What's the difference between brand advertising and direct advertising?"