On-line computer applications in marketing and marketing research
By: by David B. Montgomery.
Contributors: Marketing Science Institute.
Series: Marketing Science Institute. Working paper
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Marketing research.; Information storage and retrieval systems.
Notes: On cover: Preliminary research report.

Bibliography: p. 41.