Chemical marketing research
By: edited by N. H. Giragosian.
Contributors: Giragosian, Newman H., ed.; Chaddock, Richard E., ed.; Chemical Marketing Research Association.
Publisher: Reinhold
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 375
Subjects: Chemical industry; Marketing research; Chemical industry -- United States
Notes: Sponsored by the Chemical Marketing Research Association.
Successor to Chemical market research in practice, edited by R. E. Chaddock.
Table of contents: title: Basic characteristics of the chemical industry, by F. Sciancalepore.; title: The nature and scope of marketing research.; title: The changing nature of marketing research.; title: Information sources.; title: Methodology, tools, and techniques, by A. Rossow [and others]; title: Communicating marketing research results.; title: Managing the marketing research department, by F. G. Garrison.; title: Chemical economics and price forecasting, by A. Jonnard.; title: Mergers and acquisitions, by R. L. Clark.; title: Marketing planning in the chemical industry, by J. W. Everson.; title: International marketing research, by W. D. Gersumky and J. W. Martin.; title: Participation in planning and decision making.; title: The impact of vertical integration.; title: Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.; title: New horizons for marketing research.; title: Bibliography (p. 341-349)