Six billion shoppers
Subtitle: the companies winning the global e-commerce boom
By: Porter Erisman
Edition: First U.S. edition.
Publisher: St. Martin's Press
Published: 2017
Language: eng
Number of pages: 241
ISBN-13: 9781250088673; 9781250164964
Subjects: Electronic commerce; Commerce; Consumers; Entrepreneurship
Other titles: 6 billion shoppers
Description: From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega-markets and explore opportunities for entrepreneurs and global brands alike. Traveling through Africa, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in those markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by these new consumers and provides practical advice on how to profit.
Notes: Includes bibliographical references and index.
Table of contents: title: A shopping mall in every pocket; title: How the West was won; title: The rise of e-commerce in China; title: The great mall of China; title: India: the next mega-market; title: India's e-commerce golden era finally arrives; title: Southeast Asia; title: Latin America; title: Africa-the final frontier; title: Six billion shoppers.