Marketing to the 50+ population
By: by Marsha Cohen and the editors of EPM Communications, Inc.
Contributors: EPM Communications, Inc.
Publisher: EPM Communications, Inc.
Published: 2002
Place of publication: New York, NY
Language: eng
Number of pages: 167
Subjects: Marketing -- United States -- Management.; Market segmentation -- United States.; Older consumers -- United States -- Attitudes.; Middle-aged consumers -- United States -- Attitudes.; Affluent consumers -- United States -- Attitudes.; Consumers' preferences -- United States.
Other titles: Marketing to the 50 plus population
Notes: Includes bibliographical references (p. 153-162).