Turning good ideas into great businesses
By: Francis Tay
Publisher: Marshall Cavendish Business
Published: 2015
Place of publication: Singapore
Language: eng
ISBN-13: 9789814677158; 9789814677059
Subjects: Success in business; New business enterprises; Succès dans les affaires; Nouvelles entreprises
Description: The essence of this book is about turning a good business idea into a great business. The former does not always lead to the latter. Turning Good Ideas Into Great Businesses is the amalgamation of more than two decades of the author's business experiences, gleaned from starting companies as well as working with companies of various sizes, as an investor and mentor. Whether you are thinking about starting a business, taking the first steps, already running your own business, managing a company, or simply interested in investing in a business, this comprehensive guide provides you with a structu.
Table of contents: title: Cover; Contents; Preface; Part I; Introduction; Chapter 1 Starting Right!; Chapter 2 All About Needs; Chapter 3 Getting Unstuck!; Chapter 4 The Addressable Market; Chapter 5 Critical Success Factors; Chapter 6 Developing a Bankable Business Model; Chapter 7 Navigating The Minefield; Chapter 8 Managing Business Risks; Chapter 9 Sensing The Market; Epilogue The Next Steps; Part II; Introduction Bankability; title: The Next Level; Chapter 10 Value Creation; Chapter 11 The Financial Model; Chapter 12 Valuing That Business; Chapter 13 Red Flags; Chapter 14 Pitching Your Business.