Theory of media literacy
Subtitle: a cognitive approach
By: W. James Potter.
Publisher: SAGE Publications
Published: 2004
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 306
Subjects: Media literacy
Description: "Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.
Notes: Includes bibliographical references (p. 265-287) and index.