A marketing profile of the first two years of "The Decade of Incentive;"
Subtitle: based on studies by Marplan - a division of Communications Affiliates, Inc
Series: McCann-Erickson, Inc. Marketing Communications Workshop Publication -- no.8
Publisher: McCann - Erickson, Inc.
Published: 1960
Place of publication: New York
Language: eng
Number of pages: 30
Notes: Cover title.