Encyclopedia of Public Relations
Publisher: Sage Publications, Inc
Published: October 12, 2004
Language: eng
Format: Hardcover
Number of pages: 1128
ISBN-13: 9780761927334
Subjects: Reference works; Language; Language Arts & Disciplines; Business / Economics / Finance; Communication; Language Arts & Disciplines / Communication; Encyclopedias; Public Relations
First sentence: Accommodation occurs when public relations practitioners attempt to meet the needs of their organization and a stakeholder group through dialogue, negotiation, and compromise.