Hot Button Marketing
Subtitle: Push the Emotional Buttons That Get People to Buy
Publisher: Adams Media Corporation
Published: September 2006
Language: eng
Format: Paperback
Number of pages: 263
ISBN-13: 9781593375164
Subjects: Sales & marketing; Marketing - General; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Psychological aspects; Consumer behavior; Consumption (Economics); Selling