Business strategy in a semiglobal economy
By: Panos Mourdoukoutas.
Publisher: M.E. Sharpe
Published: 2006
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 213
Subjects: Strategic planning.; Globalization.; International business enterprises.; Competition, International.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : the rise of the semiglobal economy; title: The highly globalized segment; title: The highly localized segment; title: Vision; title: Competitive strategy; title: Coordination; title: Communication; title: Motivation; title: Summary and conclusions.