Attitude research plays for high stakes
By: John C. Maloney, editor, Bernard Silverman, editor.
Contributors: Maloney, John Clement, 1929-; Silverman, Bernard, 1945-; American Marketing Association.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 279
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Marketing research -- Congresses.; Consumers -- Attitudes -- Congresses.
Notes: Includes bibliographies.