The Commercialization of American Culture
Subtitle: New Advertising, Control and Democracy
Publisher: Sage Publications, Inc
Published: November 3, 1995
Language: eng
Format: Hardcover
Number of pages: 292
ISBN-13: 9780803953796
Subjects: Anthropology; Sales & marketing; Sociology; Ethnic Studies - Native American Studies; Advertising; Culture; Social Science; Business / Economics / Finance; Social aspects; North America; History; Advertising & Promotion; Anthropology - Cultural; Social Science / Anthropology / Cultural; United States; 20th century; Mass media
First sentence: IF you were an advertising executive in charge of a new advertising campaign for a new product-say a new hair spray product called "Stick 'EmUp"-you of course would want the advertising campaign to be as successful as possible.