Yutʻong kŭndaehwa ŭi chʻujin panghyang.
Contributors: Hanʼguk Kyōngje Yŏnʼgu Sentʻŏ.
Series: Hanʼguk kyŏngje yŏnʼgu chʻongsŏ ;; 104; Hanʼguk kyŏngje yŏnʼgu chʻongsŏ ;; 104.
Publisher: Hanʼguk Kyŏngje Yŏnʼgu Sentʻŏ
Published: 1978
Place of publication: [Seoul]
Language: kor
Number of pages: 160
Subjects: Marketing -- Korea (South); Marketing -- Government policy -- Korea (South)
Other titles: Directions for marketing modernization.
Notes: Table of contents also in English.
Title on p. [4] of cover: Directions for marketing modernization.