Le marketing des biotechnologies
By: Françoise Simon et Philip Kotler ; [préface de Kevin Sharer]
Contributors: Kotler, Philip
Publisher: Village mondial; Pearson Education
Published: 2005
Place of publication: Paris
Language: fre
Number of pages: 434
ISBN-13: 9782744061660
Subjects: Biotechnology industries; Pharmaceutical biotechnology industry; Bio-industries; Biotechnologie; Marketing; Biotechnologie pharmaceutique; Industrie; Industrie pharmaceutique; Marques de commerce
Notes: Édition originale publiée sous le titre : Building global biobrands : taking biotechnology to market.