Customer focus
Subtitle: key account management for investment goods
By: Rai Trade ; producer John Winistoerfer ; a co-production of the European Broadcasting Union ; produced by Blackbox AG, Zurich
Contributors: Roscoe, David; Roling, Trevor J.; Guldenzoph, Julia; Rai Trade (Firm); European Broadcasting Union; Blackbox AG; Films for the Humanities (Firm)
Series: Global business : new ways to improve the bottom line; Global business
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 29
Subjects: Customer relations; Customer services
Description: Uses Dutch oil company NAM, R.S. Components in U.K. and Finland to demonstrate satisfying consumer needs.
Notes: Videodisc release of the 2000 production.

Executive producer, Beatrice Eglin.

Narrators: David Roscoe, Trevor J. Roling, Julia Goldenzoph.

DVD.