Consumption economics
Subtitle: the new rules of tech
By: J.B. Wood, Todd Hewlin, Thomas Lah
Contributors: Hewlin, Todd; Lah, Thomas E.
Publisher: Point B Inc.
Published: 2011
Place of publication: [California
Language: eng
Number of pages: 232
ISBN-13: 9780984213030
Subjects: Technological innovations; Economic aspects; Consumption (Economics)
Notes: Includes bibliographical references (p. [220]-221) and index.
Table of contents: title: How good we had it: the money-making machine known as high-tech; title: Shifting clouds and changing roles; title: Looking over the margin wall; title: Learning to love micro-transactions; title: The data piling up in the corner; title: Consumption development: the art and science of intelligent listening; title: Consumption marketing: micro-marketing and micro-buzz; title: Consumption sales: after a great run, the classic model gets an overhaul; title: Consumption services: will they someday own "the number"?; title: Customer demand vs. capital markets: how fast should you transform?; title: The "S" stands for services.