Lo ratsyonali ṿe-lo be-miḳreh
By: Dan Ariʼeli ; me-Anglit Gili Bar-Hilel Semo
Contributors: Bar-Hilel, Gili
Publisher: Maṭar
Published: 2009
Place of publication: Tel Aviv
Language: heb
Number of pages: 225
Subjects: Decision-making; Economics; Psychological aspects; Consumer behavior
Work titles: Predictably irrational