Franchising for dummies
By: by Dave Thomas and Michael Seid
Contributors: Seid, Michael
Series: --For dummies
Publisher: IDG Books Worldwide
Published: 2000
Place of publication: Foster City, CA
Language: eng
Number of pages: 378
ISBN-13: 9780764551604
Subjects: Franchises (Retail trade)
Notes: Includes index.
Table of contents: title: ch. 1.; title: Understanding how franchising works -- -- ch. 2.; title: Exploring franchise opportunities : there's more to franchising than restaurants -- -- ch. 3.; title: Looking within : are you cut out to be a franchisee -- -- ch. 4.; title: Making the choice : deciding which business is right for you -- -- ch. 5.; title: Raising capital : wowing, wrangling, and winning -- -- ch. 6.; title: Signing on the dotted line : legal issues -- -- ch. 7.; title: Training and other services -- -- ch. 8.; title: Establishing a site : location, location, location -- -- ch. 9.; title: Getting the goods : merchandise and supplies -- -- ch. 10.; title: Working with your franchisor and fellow franchisees -- -- ch. 11.; title: Attracting and keeping customers -- -- ch. 12.; title: Hiring, firing, training, and other staffing decisions -- -- ch. 13.; title: Acquiring other franchises -- -- ch. 14.; title: Acquiring other brands -- -- ch. 15.; title: The end has come -- -- ch. 16.; title: From small business to franchisor -- -- ch. 17.; title: Building the network : expanding wisely -- -- ch. 18.; title: Ten keys to franchise success -- -- ch. 19.; title: Ten questions to ask yourself before you buy a franchise.