The problems of research utilization in marketing
Subtitle: a pilot study of the research supplier selection process in consumer goods companies : a thesis
By: presented by John Edward Gilder Bateson
Contributors: Harvard University. Graduate School of Business Administration
Published: 1979
Language: eng
Number of pages: 305
Subjects: Marketing research
Notes: Photocopy of typescript. Boston : Harvard University, Graduate School of Business Administration, 1979.

Thesis--Harvard University, Graduate School of Business Administration.

Bibliography: leaves 212-216.