Using Qualitative Research in Advertising
Subtitle: Strategies, Techniques, and Applications
Publisher: Sage Publications, Inc
Published: April 2, 2002
Language: eng
Format: Hardcover
Number of pages: 152
ISBN-13: 9780761925996
Subjects: Qualitative research; Business / Economics / Finance; Advertising; Business & Economics; Methodology; Business/Economics; Media Studies; Advertising & Promotion; Research; Business & Economics / Advertising & Promotion; Reference-Research; Social Science-Media Studies; Market research
First sentence: Advertising, as you've probably noticed, surrounds every facet of your life.