Marketing Strategy
Subtitle: Planning and Implementation (Irwin Series in Marketing, 2nd ed)
Edition: 2nd edition
Publisher: Richard D Irwin
Published: September 1995
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780256136920
Subjects: Business strategy; Sales & marketing; Marketing Management; Business & Economics; Business/Economics; Marketing - General; Management; Marketing