Reading Shenbao
Subtitle: nationalism, consumerism and individuality in China 1919-37
By: Weipin Tsai
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230019829
Description: "Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Introduction * Having it All: Patriotism and Gracious Living in Tobacco Advertising * Saving for Success: Personal Banking Accounts and Independence * The Modern Housewife: A New Kind of Shanghai Woman * Shame, Guilt, and National Products * Voices of Class Consciousness or Performances for a Readership? An Investigation of Shenbao's 'Random Talk' * Write to the Editor * Conclusion Introduction * Having it All: Patriotism and Gracious Living in Tobacco Advertising * Saving for Success: Personal Banking Accounts and Independence * The Modern Housewife: A New Kind of Shanghai Woman * Shame, Guilt, and National Products * Voices of Class Consciousness or Performances for a Readership? An Investigation of Shenbao's 'Random Talk' * Write to the Editor * Conclusion.