Healthcare Marketing, Sales, and Service
Subtitle: An Executive's Companion
Edition: 1 edition
Publisher: Health Administration Press
Published: January 2001
Language: eng
Format: Paperback
Number of pages: 130
ISBN-13: 9781567931501
Subjects: United States; Medical / Nursing; Hospital Administration; Medical; Medical care; Health Care Delivery; Health maintenance organizations; Health maintenance organizatio; Marketing
First sentence: THIS CHAPTER PRESENTS a bird's-eye view of marketing.