Press Releases Are Not a PR Strategy
Subtitle: An Executive's Guide to Public Relations
Publisher: VandeVrede Public Relations, LLC; VandeVrede Public Relations
Published: January 7, 2005
Language: eng
Format: Paperback
Number of pages: 133
ISBN-13: 9780976252702
Subjects: Public Relations; Business & Economics; Business Communication - General; Business Writing; Press releases; Business & Economics / Business Communication; Business & Economics / Public Relations; Business / Economics / Finance
First sentence: For the purpose of this book, public relations is defined as that component of marketing communications whose target audience is primarily editors/reporters, and whose purpose is to paint an accurate picture of a client's strengths and differentiators.