Cases in marketing management
By: Subhash C. Jain, Iqbal Mathur.
Contributors: Mathur, Iqbal, joint author.
Series: Grid series in marketing
Publisher: Grid inc.
Published: 1978
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 621
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.