What were they thinking?
Subtitle: crisis communication : the good, the bad, and the totally clueless
By: Steve Adubato.
Publisher: Rutgers University Press
Published: 2008
Place of publication: New Brunswick, N.J
Language: eng
Number of pages: 248
ISBN-13: 9780813543611
Subjects: Crisis management -- United States -- Case studies; Public relations -- United States -- Case studies; Communication
Genres: Case studies.
Notes: Includes bibliographical references (p. 239-248).
Table of contents: title: Johnson & Johnson's Tylenol scare : getting it right; title: The Exxon Valdez oil tanker spill : the invisible and clueless CEO; title: The New York Knicks : know when to fold 'em; title: Chaos in a West Virginia coal mine : "They're alive!"; title: The church's pedophilia scandal : skeletons in the closet; title: Dick Cheney : misfiring under pressure; title: The Glen Ridge rape case : "Stand by our boys"; title: The death of Pat Tillman : the cover-up is always worse; title: Rudy Giuliani : a tale of two leaders; title: Christie Whitman and the EPA : coming clean on Ground Zero; title: Prudential's terror threat : the "Rock" gets it right; title: Virginia Tech : a deadly delay?; title: Don Imus : "I can't get anywhere with you people"; title: Jon Corzine : getting it right ... and getting it wrong; title: Jet Blue Airways : a late-night disaster; title: The O'Reilly "factor" : knowing when to shut up; title: Taco Bell's E. coli scare : good intentions aren't enough; title: The New York Times : covering up for Jayson Blair; title: The Duke "rape" case : a rush to injustice; title: Alberto Gonzales : paying the price for playing with words; title: NFL boss Roger Goodell : scoring big points under pressure; title: FEMA fails during Katrina : talk about "clueless".