Customer and business analytics
Subtitle: applied data mining for business decision making using R
By: Daniel S. Putler, Robert E. Krider
Contributors: Krider, Robert E.
Series: Chapman & Hall/CRC the R series
Publisher: CRC Press
Published: 2012
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 315
ISBN-13: 9781466503960
Subjects: Data mining; Database marketing; Data processing; R (Computer program language); Database management; Decision making; Software
Notes: Includes bibliographical references and index.