Sports Marketing
Subtitle: A Strategic Perspective (2nd Edition)
Edition: 2 edition
Publisher: Prentice Hall
Published: June 28, 2001
Language: eng
Format: Hardcover
Number of pages: 640
ISBN-13: 9780130407917
Subjects: Sales & marketing management; Sport & leisure industries; Sports & Outdoor Recreation; Social Science; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Women's Studies - General; United States; Marketing - General; Advertising & Promotion; General; Business & Economics / Marketing / General; Economic aspects; Sports