Zhongguo ling shou ye dui wai kai fang yan jiu
Subtitle: A study on opening of retail industry in China
By: Li Fei deng zhu
Edition: Di 1 ban
Series: Zhongguo ling shou yan jiu qian yan xi lie -- 4; Zhongguo ling shou yan jiu qian yan xi lie -- 4.
Publisher: Jing ji ke xue chu ban she
Published: 2009
Place of publication: Beijing Shi
Language: chi
Number of pages: 295
ISBN-13: 9787505886650
Subjects: Retail trade
Other titles: Study on opening of retail industry in China
Description: 本项研究引用大量真实有效的调查数据,从多个维度对中国零售业的对外开放和外资零售企业在中国的发展进行了系统的研究.主要内容涉及中国零售业对外开放的环境,历程和对策,以及外资零售企业进入中国大陆的动因,业态,区域分布,发展战略,营销战略,发展特点和趋势等.同时,对中外零售企业竞争力进行对比分析,介绍了外资对中国零售业的重要影响.
Notes: Table of contents also in English.