New products and innovations
Subtitle: an annotated bibliography
By: Rashi H. Glazer and David B. Montgomery
Contributors: Montgomery, David Bruce, joint author; Montgomery, David Bruce, author
Series: Technical report - Graduate School of Business, Stanford University -- no. 65; Technical report (Stanford University. Graduate School of Business) -- no. 65
Publisher: Graduate School of Business, Stanford University
Published: 1980
Place of publication: Palo Alto, Calif.]
Language: eng
Number of pages: 226
Subjects: New products; Bibliography; Marketing