Co-branding
Subtitle: the science of alliance
By: editors Tom Blackett, Bob Boad.
Contributors: Blackett, Tom.; Boad, Bob.; Interbrand (Firm).
Publisher: Macmillan Business
Published: 1999
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 142
Subjects: Brand name products; Brand choice; Strategic planning; Marketing
Notes: "Interbrand."

Includes index.