2,239 Tested Secrets For Direct Marketing Success 
Subtitle: The Pros Tell You Their Time-Proven Secrets
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 11, 1999
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780844203492
Subjects: Sales & marketing; Marketing - Multilevel; Business/Economics; Business & Economics; Business / Economics / Finance; General; Marketing - Direct; Business & Economics / Marketing / General
First sentence: In direct marketing, as in any other field, if you don't know the rules, you will fail.