Industrial marketing chapter, Dartnell Marketing managers handbook
By: Thomas V. Bonoma, Robert A. Garda
Contributors: Garda, Robert A., joint author
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 82-20; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 82-20
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1981
Place of publication: Boston, Mass. (Soldiers Field, Boston, Mass. 02163)
Language: eng
Number of pages: 71
Subjects: Marketing; Management
Other titles: Dartnell marketing managers handbook; Marketing managers handbook