Indian writing in English and issues of visual representation
Subtitle: judging more than a book by its cover
By: Lisa Lau and E. Dawson Varughese
Contributors: Dawson Varughese, Emma, author
Series: Palgrave pivot
Publisher: Palgrave Macmillan
Published: 2015
Place of publication: Basingstoke, Hampshire
Language: eng
Number of pages: 132
ISBN-13: 9781137474216; 9781137474230; 9781137474223
Copyright date: 2015
Subjects: Women in art; Literature publishing; Indic literature (English); Book industries and trade; Social aspects; Marketing; History and criticism; Book covers; Books; Indic Women authors; Women in literature
Description: "This volume is dedicated to studying issues of visual representation in a postcolonial context.  It explores the significance of book covers, forces of marketing, politics of identity, issues of representation, and the impact of globalisation on New India.  It case studies contemporary Indian women's writings in English, analysing themes of book cover images released by Western publishing houses as well as Indian ones.  The question of how the Indian woman is represented is at the heart of this enquiry.  This volume considers the roles and strategies of the publishing industry, the changing meanings and designs of books jackets, the branding of authors, positions of Indian women writers in the marketplace as well as in the literary context, and considers reader reception and consumption practices.  An interdisciplinary study, this book will be of interest to those following the developments of New India as well as those interested in the continued 'seeing' of India through Western lenses"--Back cover.
Notes: Includes bibliographical references and index.
Table of contents: title: 1. Contextualising book covers and their changing roles; title: 2. Positioning Indian Women's writing in English; title: 3. The mediated woman in Indian women's writing in English (IWWE) books covers; title: 4. The post-millennial Indian woman on the book covers of Kala's Almost Single (2007) and Gokhale's PRiya in Incredible Indyaa (2011); title: Conclusion.