Accounting for the market share-ROI relationship
By: by Paul W. Farris, Mark E. Parry, and Frederick E. Webster, Jr
Contributors: Parry, Mark E. (Mark Edward), 1957-; Webster, Frederick E.
Series: Report -- no. 89-118; Report (Marketing Science Institute) -- no. 89-118
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Copyright date: 1989
Subjects: Market segmentation; Rate of return; Accounting
Notes: "November 1989."

Includes bibliographical references (p. 26).