French Modern
Subtitle: Art Deco Graphic Design (Chronicle's  Art Deco Design Series , Vol 5)
Publisher: Chronicle Books
Published: November 1, 1996
Language: eng
Format: Paperback
Number of pages: 132
ISBN-13: 9780811807517
Subjects: Graphic Design; Techniques - Drawing; France; Art; History; Decoration and ornament; Graphic arts; Graphic Arts - General; 20th century; Art / Graphic Arts; Art deco; Commercial art
Description: This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the '20s and '30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages.

From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.