Trade shows in the marketing mix
Subtitle: where they fit and how to make them pay off
By: [Al Hanlon].
Publisher: Wordsworth Publishers
Published: 1982
Place of publication: [Shrewsbury, MA]
Language: eng
Number of pages: 248
Subjects: Marketing.; Exhibitions.; Selling.
Notes: Bibliography: p. 241-244.
Rev. ed. of: Creative selling through trade shows. c1977.
Includes index.