Business Communication
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740304336
Table of contents: title: Content; title: Preface; title: 1. From Sumer to Social Media; title: 1.1. The Backdrop; title: 1.2. The Theorists; title: 1.3. Creating a Better Model; title: 1.4. Communication Barriers; title: 2. Understanding Semantic Noise; title: 2.1. The role of linguistics; title: 2.2. Chomsky’s Contributions; title: 2.3. S.I. Hayakawa’s Contributions; title: 2.4. Exploring the concept of shared meaning; title: 2.5. Beyond the sound bite; title: 2.6. Listening is an action; title: 2.7. Recognizing non-verbal cues; title: 2.8. Examples in business; title: 3. Internal Communications; title: 3.1. Project teams; title: 3.2. Employee communication; title: 3.3. Business process documentation; title: 4. External Communication; title: 4.1. Marketing communication; title: 4.2. Community outreach; title: 5. Putting it All Together; title: 5.1. Effective business writing; title: 5.2. Effective speaking skills; title: References