Shōhi no genshijin
Subtitle: homo konsumensu
By: Maruyama Keizaburō ... [et al. ; kanshū] Yamamoto Tetsuji
Contributors: Pōra Bunka Kenkyūjo
Edition: Dai 1-han
Series: Yokubō no anatomia -- jin no maki
Publisher: Pōra Bunka Kenkyūjo
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 292
Subjects: Evolution; Consumption (Economics); Social aspects; Mass society; Symbolism of advertising; Consumers' preferences