Memory in advertising
Subtitle: the effect of advertising retrieval cues on brand evaluations
By: Kevin Lane Keller
Contributors: Marketing Science Institute. Research Program
Series: Special report / Marketing Science Institute -- 89-101; Report (Marketing Science Institute) -- no. 89-101
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass. (100 Massachusetts Ave., Cambridge, Mass. 02138)
Language: eng
Number of pages: 333
Subjects: Advertising; Brand name products
Notes: Cover title.

"Research Program."

"Reprinted with permission from the Journal of consumer research, Vol. 14 (December, 1987)"--Report summary.

Bibliography: p. 331-333.