The ARF/ABP study of the relationship between business-to-business advertising and sales
Subtitle: final report
By: by Michael J. Naples and Rolf M. Wulfsberg.
Contributors: Wulfsberg, Rolf M.; Advertising Research Foundation.; Association of Business Publishers (U.S.)
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: [New York]
Language: eng
Number of pages: 48
Subjects: Advertising, Industrial.; Advertising campaigns -- Evaluation.
Notes: Cover title.