Consumer behaviour
Subtitle: buying, having, and being
By: Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato.
Contributors: Polegato, Rosemary.; Zaichkowsky, Judith Lynne, 1951-
Edition: Canadian ed.
Publisher: Prentice Hall Canada
Published: 1999
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 654
Subjects: Consumer behavior -- Cross-cultural studies.; Consumer behavior.
Genres: Cross-cultural studies.
Notes: Includes bibliographical references and index.