The Fundamentals of Business-to-Business Sales & Marketing
Edition: 1 edition
Publisher: McGraw-Hill
Published: August 29, 2003
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780071408790
Subjects: Business strategy; Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Sales management; Advertising & Promotion; Business & Economics / Marketing / General; Data processing; Industrial marketing; Selling
First sentence: THE FIRST THING you must know before reading this book is where I'm coming from-or in more finely tuned words, what's my perspective?