Kōkando shōhin
Subtitle: posuto taishū shōhi jidai e no chōsen
By: Aburatani Jun.
Edition: 1-han
Publisher: Nihon Keizai Shinbunsha
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 235
Subjects: New products.; Communication in marketing.; Consumers' preferences.; Product life cycle.