Manufacturers brands and retailers brands
Subtitle: a look at some strategies
By: Terry Byrne.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 2042
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 176
Subjects: Consumer behaviour -- Ireland.; Brand choice -- Ireland.; Consumers' preferences -- Ireland.; Brand name products.
Notes: Thesis submitted to the Department of Marketing.

Thesis (MBS) - University College Dublin, 1998.