Marketing in the Soul Age
Subtitle: Building Lifestyle Worlds
Publisher: The Hartman Group
Published: October 1, 2001
Format: Paperback
Number of pages: 222
ISBN-13: 9781929027040
Subjects: Business; Business & Economics; Consumer Behavior; Lifestyles; Marketing Research; Marketing - Research; Business & Economics / Consumer Behavior; Business & Economics / Marketing / Research
First sentence: The consumer products industry has seen an inordinate amount of change over the last several years.