Marketing du sport
By: Michel Desbordes, Fabien Ohl, Gary Tribou
Contributors: Ohl, Fabien; Tribou, Gary
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm))
Publisher: Economica
Published: 1999
Place of publication: Paris
Language: fre
Number of pages: 507
Subjects: Marketing; Sports
Notes: Includes bibliographical references (p. [483]-496) and index.