Contextual pricing
Subtitle: the death of list price and the new market reality
By: by Robert Docters and Michael Barzelay
Contributors: Barzelay, Michael
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780071772464
Subjects: Marketing; Pricing
Notes: Includes index.
Table of contents: title: The journey from product to context; title: Context and the death of list price; title: Why value matters less with competition; title: Which contexts matter to you?; title: Living in the digital world; title: Antidotes to price pressure; title: Pricing for poets, and profit maximizers; title: Price structure; title: Scientific bundling and tiering; title: Dangerous ways to reduce or increase price; title: Pricing programs and the marketing mix; title: Segmentation, context and time; title: The hinge of fate : pricing strategy; title: Higher return: introductory pricing strategies; title: Brand, messaging and competition; title: Tools for management; title: First steps and mis-steps; title: Cheap and cheerful pricing tools; title: Key contextual data is not in your company's database; title: An enabling systems architecture; title: Creative pricing.