The Entertainment Marketing Revolution
Subtitle: Bringing the Moguls, the Media, and the Magic to the World
Edition: 1st edition
Publisher: FT Press
Published: May 15, 2002
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780130293503
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Advertising & Promotion; Industries - Media & Communications Industries; Business & Economics / Marketing / International; Mass media
First sentence: Before we begin a detailed overview of each of the current entertainment niches, let's take a look at the core product itself.