High visibility
Subtitle: the making and marketing of professionals into celebrities
By: Irving Rein, Philip Kotler, Martin Stoller.
Contributors: Kotler, Philip.; Stoller, Martin R.
Publisher: NTC Pub. Group
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 346
Subjects: Publicity.; Fame.; Celebrities.
Notes: Includes bibliographical references and index.