Crisis Marketing
Subtitle: When Bad Things Happen to Good Companies
Edition: 1st edition
Publisher: Probus Pub Co
Published: January 1992
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9781557382467
Subjects: Crisis management; Industry; Marketing Management; Social aspects; Business/Economics
First sentence: Some of the most respected business leaders believe that trust is the cornerstone of a successful business.
Description: Crisis business situations reflect not only on individual companies but on entire industries. It would seem impossible to combat the negative, regardless of how "good" your company is, when bad things happen. Yet, companies can and do make it through tough times as expert marketer and author Joe Marconi shows in Crisis Marketing: When Bad Things Happen to Good Companies. Not only is it possible to stop the bleeding and keep existing customers, but companies can turn the worst possible time into the best and actually gain business. Crisis Marketing offers a common sense plan for meeting the challenges of a changing and too often difficult marketplace. It guides professionals through the "ins and outs" of crisis management and shows marketers how to position and reposition their companies and products for success. Through case studies, examples and illustration, Crisis Marketing shows marketers what to do "when bad things happen to good companies" through no-nonsense coverage of all the pertinent topics, including:. Building Client Trust. Reestablishing Trust Once Lost. Strategies for Selling in a Down Market. Creating a Crisis Marketing Plan. Using Advertising, Public Relations and Promotions Cohesively to Stop the Bleeding.