B2B Marketing
Subtitle: A radically different approach for business-to-business marketers
Publisher: Financial Times Prentice Hall; Financial Times/Prentice Hall
Published: November 15, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780273654254
Subjects: Business competition; Business strategy; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Economics - General; Marketing - Multilevel; Business & Economics / Marketing / General; Marketing - General