Personal branding in one hour for lawyers
By: by Katy Goshtasbi
Contributors: American Bar Association. Section of Law Practice Management
Publisher: American Bar Association
Published: 2013
Place of publication: Chicago, Illinois
Language: eng
Number of pages: 98
ISBN-13: 9781627221597
Subjects: Lawyers; Marketing; Branding (Marketing); Handbooks, manuals
Table of contents: title: What is personal branding?; title: Why does your personal brand matter?; title: Is your personal brand happy?; title: Unique selling proposition: what sets you apart from other lawyers; title: Visual branding; title: Marketing materials; title: Networking your personal brand; title: Communication and your personal brand.