Hanʼguk chŏnja sanŏp ŭi makʻetʻing palchŏn kwajŏng
By: Im Chong-wŏn, Yi Han-sŏk, Song Sang-yŏn.
Contributors: Yi, Han-sŏk.; Song, Sang-yŏn.
Edition: Chʻopʻan
Series: Sŏul Taehakkyo Kyŏngyŏng Yŏnʼguso Kiŏp Kyŏngyŏngsa yŏnʼgu chʻongsŏ -- 20
Publisher: Sŏul Taehakkyo Chʻulpʻanbu
Published: 2008
Place of publication: Sŏul
Language: kor
Number of pages: 161
ISBN-13: 9788952108333
Subjects: Electronic industries -- Korea (South) -- Management; Electronic apparatus and appliances -- Korea (South) -- Marketing
Other titles: Development of marketing in Korean electronics industry
Notes: Includes bibliographical references (p. 153-154) and index.

Abstract in English.