How to brand nations, cities and destinations
Subtitle: a planning book for place branding
By: Teemu Moilanen and Seppo Rainisto.
Contributors: Rainisto, Seppo K.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 202
ISBN-13: 9780230220928
Subjects: Place marketing; City promotion
Notes: Includes bibliographical references and index.