Gays, Lesbians, and Consumer Behavior
Subtitle: Theory, Practice and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality ... Journal of Homosexuality , Vol 13, Nos 1/2)
Publisher: Harrington Park Press
Published: August 1996
Language: eng
Format: Paperback
Number of pages: 261
ISBN-13: 9781560230779
Subjects: Gay studies (Gay men); Lesbian Studies; Gay consumers; Social Science; Gender Studies; United States; Gay/Lesbian Nonfiction; Lesbian consumers; Consumer Behavior - General; Gay Studies; Advertising; Marketing research
First sentence: Since the organization of consumer behavior as an integrated field of studies during the 1970s, marketing scholars have pursued lines of inquiry into differences in consumption behaviors across cultural and sub-cultural boundaries.