The disappearing product
Subtitle: marketing and markets in the creative industries
By: Chris Bilton
Publisher: Edward Elgar Pub; Edward Elgar Publishing
Published: 2017
Language: eng
Number of pages: 254
ISBN-13: 9781785360725; 9781785360749
Subjects: Marketing; Management; Economic aspects; Cultural industries
Notes: Includes bibliographical references (pages 234-243) and index.