What Were They Thinking?
Edition: New Ed edition
Publisher: Three Rivers Press
Published: June 29, 1999
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780812932034
Subjects: Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Reference - General; Reference; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Case studies; Commercial products; New products