1990 AMA Winter Educators' Conference
Subtitle: marketing theory and applications
By: editors, David Lichtenthal ... [et al.]
Contributors: Lichtenthal, David; American Marketing Association
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 272
Subjects: Marketing -- Congresses; Marketing research -- Congresses
Other titles: Marketing theory and applications
Notes: Held in Scottsdale, AZ, Feb. 24-27, 1990

"Volume 1."

Includes bibliographical references and index