The Manager's Guide to Competitive Intelligence
Publisher: Praeger Publishers
Published: September 30, 2003
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781567205718
Subjects: Management & management techniques; Confidential business information; Business intelligence; Business & Economics; Business / Economics / Finance; Business/Economics; Leadership; Management - General; Marketing - General; Business & Economics / Marketing / General; Confidential business informat
First sentence: As we noted in our book, Bottom Line Competitive Intelligence, competitive intelligence (CI), as it is practiced today, has become divided into two major areas, active and passive.