Public relations and the social web
Subtitle: using social media and Web 2.0 in communications
By: Rob Brown.
Publisher: Kogan Page Limited
Published: 2009
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749455071
Subjects: Public relations; Internet in public relations
Table of contents: title: Something has happened to communications; title: The implications for communicators; title: The lunatics have taken over the asylum; title: The new channels; title: Digital PR and search engine optimization; title: The power of the new media; title: The new ethics; title: The blurring of channels; title: The battle for influence at the digital frontier; title: Horses and courses; title: Digital PR architecture; title: Tools of the trade; title: Evaluation and measurement; title: Dodging bear traps; title: The major players; title: The next big thing.