Creative marketing for new product and new business development
By: editors, Akira Ishikawa, Atsushi Tsujimoto.
Contributors: Ishikawa, Akira, 1934-; Tsujimoto, Atsushi.
Publisher: World Scientific; World Scientific Publishing Co Pte Ltd
Published: 2008
Place of publication: Hackensack, NJ
Language: eng
Number of pages: 320
ISBN-13: 9789812772183
Subjects: New products
Notes: Includes bibliographical references and index.