The British approach to improving advertising standards and practice
Subtitle: a comparison with the United States experience
By: Victor P. Buell.
Publisher: Business Publication Services, School of Business Administration, University of Massachusetts
Published: 1977
Place of publication: Amherst
Language: eng
Number of pages: 104
Subjects: Advertising -- Standards -- Great Britain.; Advertising -- Standards -- United States.; Advertising -- Great Britain -- Self-regulation.; Advertising -- United States -- Self-regulation.
Notes: Includes bibliography.