Corporate social responsibility
Subtitle: a very short introduction
By: Jeremy Moon
Series: Very short introductions; Very short introductions
Publisher: Oxford University Press
Published: 2014
Language: eng
Number of pages: 154
ISBN-13: 9780199671816
Subjects: Social responsibility of business
Description: Corporate social responsibility has been defined as "the responsibility of enterprises for their impacts on society." Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and examines how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide. -- Publisher description.
Notes: Includes bibliographical references (pages 139-145) and index.
Table of contents: title: An idea whose time has come; title: The company level; title: National and international developments; title: The socialization of markets; title: CSR and new governance; title: Critical perspectives; title: Prospects and reflections.