Financial services advertising, marketing, and research
Subtitle: case studies workshop : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, November 20, 1984.
Contributors: Financial Research Council (Advertising Research Foundation)
Publisher: Advertising Research Foundation
Published: 1984
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 128
Subjects: Bank marketing -- United States -- Case studies -- Congresses.; Financial institutions -- United States -- Marketing -- Case studies -- Congresses.; Advertising -- Banks and banking -- United States -- Case studies -- Congresses.; Advertising -- Financial services industry -- United States -- Case studies -- Congresses.; Advertising media planning -- United States -- Case studies -- Congresses.
Notes: On cover: Financial Research Council of the Advertising Research Foundation.