Marketing em bibliotecas universitárias
By: Amélia Silveira.
Publisher: Editora da UFSC
Published: 1992
Place of publication: Florianópolis
Language: por
Number of pages: 197
Subjects: Academic libraries -- Brazil -- Marketing.; Libraries -- Public relations -- Brazil.
Notes: Originally presented as the author's thesis (doctoral--ECA/USP)
Includes bibliographical references (p. 174-197).