An economic analysis of generic milk advertising impacts on markets in New York State
By: by John Lenz, Harry M. Kaiser and Chanjin Chung.
Contributors: Kaiser, Harry Mason.; Chung, Chanjin.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 97-02.; R.B -- 97-06.; NICPRE (Series) -- 97-02.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 97-06.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1997
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 26
Subjects: Advertising -- Milk trade -- New York (State); Advertising campaigns -- New York (State); Milk trade -- New York (State)
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"April 1997."

Includes bibliographical references (p. 26).