Marketing metrics
Subtitle: the definitive guide to measuring marketing performance
By: Paul W. Farris ... [et al.].
Contributors: Farris, Paul.
Publisher: Wharton School Pub.
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 432
ISBN-13: 9780137058297
Subjects: Marketing research; Marketing -- Mathematical models
Notes: Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

Includes bibliographical references and index.
Table of contents: title: Introduction; title: Share of hearts, minds, and markets; title: Margins and profits; title: Product and portfolio management; title: Customer profitability; title: Sales force and channel management; title: Pricing strategy; title: Promotion; title: Advertising media and web metrics; title: Marketing and finance; title: The marketing metrics X-ray; title: System of metrics.