Marketing W/Student CD-ROM and PowerWeb
Edition: 13 edition
Publisher: McGraw-Hill/Irwin
Published: May 29, 2003
Language: eng
Format: Paperback
Number of pages: 736
ISBN-13: 9780072553727
Subjects: Sales & marketing; Business / Economics / Finance; Business & Economics; Coursepacks; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: How does a retail store build an enviable reputation and nurture it successfully for generations?