Principles of marketing
By: Philip Kotler ... [et al.].
Contributors: Armstrong, Gary.; Kotler, Philip, 1931-; McDougall, Gordon H. G., 1942- .Marketing.
Edition: 3rd Canadian ed.
Place of publication: Scarborough, Ont
Number of pages: 794
Subjects: Marketing -- Management.; Marketing.
Notes: Canadian 2nd ed. by Gordon H. G. McDougall, Philip Kotler and Gary Armstrong. Includes bibliographical references and index.

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