Global perspectives in cross-cultural and cross-national consumer research
By: Lalita A. Manrai, Ajay K. Manrai, editors.
Contributors: Manrai, Lalita A.; Manrai, Ajay K.
Publisher: International Business Press
Published: 1996
Place of publication: New York
Language: eng
Subjects: Consumers -- Research -- Cross-cultural studies.
Notes: Includes bibliographical references and index.
"Has also been published as Journal of international consumer marketing, volume 8, numbers 3/4, 1996"--T.p. verso.