30 nian Zhongguo chang xiao shu shi
Subtitle: Bestselling books of the past 30 years in China
By: Sun Yuemu zong zhu bian ; Wu Xusheng zhu bian
Edition: Di 1 ban
Series: Zhongguo tu shu shang bao. Zhongguo shu ye shu xi. Ju jiao shu ye 30 nian cong shu; Zhongguo tu shu shang bao
Publisher: Zhongguo dui wai fan yi chu ban gong si; Jiangxi jiao yu chu ban she
Published: 2009
Place of publication: Beijing Shi; Nanchang Shi
Language: chi
Number of pages: 248
ISBN-13: 9787500120476
Subjects: Best sellers; History; Publishers and publishing; Books and reading
Other titles: San shi nian Zhongguo chang xiao shu shi; Bestselling books of the past 30 years in China
Description: 本书勾画了改革开放30年中国大陆畅销书现象的产生,发展,演进历程.立足畅销书的出版运作与市场营销攻略的进步,剖析30年来经典畅销书案例.同时,注重通过对中国大陆和同期港台,国外畅销书潮流的对比,解读30年来,特别是近几年来图书市场上的类型畅销书.
Notes: Includes bibliographical references.