A paradigmatic and methodological examination of the market orientation research
By: Ateeque Shaikh, Pratik Modi & Vanita Yadav
Contributors: Modi, Pratik, author; Yadav, Vanita, author; Institute of Rural Management (Ānand, India)
Series: Working paper / Institute of Rural Management -- 242
Publisher: Institute of Rural Management
Published: 2013
Place of publication: Anand
Language: eng
Number of pages: 42
Subjects: Marketing research
Notes: Includes bibliographical references (page 23-40).