Principles of Advertising & IMC w/ AdSim CD-ROM
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: June 26, 2004
Language: eng
Format: Hardcover
ISBN-13: 9780073049717
Subjects: Advertising; Business/Economics; Business & Economics; Business / Economics / Finance; Coursepacks; Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion