Cross-Cultural Content Analysis of Advertising from the United States and India
Publisher: Dissertation.com
Published: February 2000
Language: eng
Format: Paperback
Number of pages: 120
ISBN-13: 9781581120844
Subjects: Social & cultural anthropology; Business / Economics / Finance; Business & Economics; Business/Economics; Anthropology - Cultural; Advertising & Promotion
First sentence: The phenomenon of advertising has long been a subject of research in several disciplines such as mass communication, marketing, sociology, cultural anthropology, social psychology, semiotics and cultural studies.