Marketing management
Subtitle: a customer-oriented approach
By: Kenneth E. Clow, Donald Baack.
Contributors: Baack, Donald.
Publisher: Sage
Published: 2010
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 537
ISBN-13: 9781412963121
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: The nature of marketing management; title: Market analysis; title: Scooping up success; title: Data warehousing : majestic mountain ski resort; title: Building a customer-oriented marketing department : the new boss; title: Customer acquisition strategies and tactics : lenscrafters; title: Pricing : that's how the cookie crumbles; title: Advertising, alternative, and direct marketing : wild West rodeo; title: Sales promotions.