America in JeruSALEm
Subtitle: globalization, national identity, and Israeli advertising
By: Anat First and Eli Avraham
Contributors: Avraham, Eli
Publisher: Lexington Books
Published: 2009
Place of publication: Lanham
Language: eng
Number of pages: 138
ISBN-13: 9780739133255; 9780739133279
Notes: Includes bibliographical references and index.
Table of contents: title: Globalization, Americanization, advertising, and the Israeli society; title: The national sphere; title: The geographical sphere; title: The capitalist-economic sphere; title: The cultural sphere; title: National identity, advertising, and patriotism during crisis; title: Conclusions.