Cross-cultural design for IT products and services
By: Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong
Contributors: Plocher, Thomas A.; Choong, Yee-Yin
Series: Advances in human factors and ergonomics series
Publisher: Taylor & Francis
Published: 2012
Place of publication: Boca Raton, FL
Language: eng
ISBN-13: 9781439838730
Subjects: TECHNOLOGY & ENGINEERING / Industrial Health & Safety; Human-computer interaction; COMPUTERS / Social Aspects / Human-Computer Interaction; User interfaces; Cross cultural studies; Communication in design; Intercultural communication
Description: "With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services"--
Notes: Includes bibliographical references and index.