Fundamentals of managerial marketing
Subtitle: a first course
By: by Dwight L. Gentry and Donald L. Shawver.
Contributors: Shawver, Donald L., joint author.; United States.
Publisher: Simmons-Boardman Pub. Corp.
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 557
Subjects: Marketing.
Notes: Includes bibliographies.
Includes legislation.