Trademarks and unfair competition
Subtitle: law and policy
By: Graeme B. Dinwoodie, Mark D. Janis
Contributors: Janis, Mark D.
Edition: 3rd ed.
Publisher: Aspen Publishers
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 1056
ISBN-13: 9780735594869
Notes: Includes index.
Table of contents: title: Introduction to trademark and unfair competition law; title: Distinctiveness; title: Functionality; title: Use; title: Registration; title: Geographic limits on trademark rights; title: Confusion-based trademark liability theories; title: Non-confusion-based trademark liability theories; title: Permissible uses of another's trademark; title: False advertising; title: Trade identity rights in one's persona : endorsement, attribution, and publicity; title: Remedies; title: Trademark transactions.