Developing an effective marketing plan
Subtitle: a working guide for radio
By: James A. Geason and John Sutherland.
Contributors: Sutherland, John
Publisher: National Association of Broadcasters
Published: 1989
Place of publication: Washington, DC
Language: eng
Number of pages: 71
Subjects: Radio broadcasting -- United States -- Marketing.
Notes: Includes bibliographical references (p. 69-71).