Research on international service marketing
Subtitle: a state of the art
By: guest edited by Pieter Pauwels and Ko de Ruyter.
Contributors: Pauwels, Pieter.; Ruyter, Ko de.
Edition: 1st ed.
Series: Advances in international marketing -- v. 15
Publisher: Elsevier
Published: 2005
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 197
Subjects: Service industries -- Marketing.; Export marketing.
Notes: State of the art report.

Includes bibliographical references and index.