Handbuch Electronic Customer Care
Subtitle: Der Weg zur digitalen Kundennähe
Contributors: Sonja M. Salmen (Editor); Michael Gröschel (Editor)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: August 2004
Language: ger
Format: Hardcover
Number of pages: 383
ISBN-13: 9783790802436
Subjects: Management - General; Management Information Systems; Business & Economics / Management; CRM; Customer Relationship Management; Digitale Kundennähe; Digitales Marketing; Electronic Business; Electronic Customer Care; Electronic Customer Relationship Management; Elektronisches Kundenbeziehungsmanagement; Business / Economics / Finance