Branding the candidate
Subtitle: marketing strategies to win your vote
By: Lisa Spiller and Jeff Bergner ; Foreword by Don E. Schultz
Contributors: Bergner, Jeffrey T.
Series: Praeger series in political communication
Publisher: Praeger
Published: 2011
Place of publication: Santa Barbara, CA
Language: eng
ISBN-13: 9780313394041; 9780313394058
Subjects: Marketing; Political campaigns; Campaign management; Political candidates
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : in the beginning; title: Promises, promises; title: It's all brand "new"; title: The candidate as chameleon; title: Speak softly and carry a multi-media strategy; title: Show me the money; title: The dog catches the ambulance : governing; title: 2012 crystal ball political marketing; title: Epilogue : looking back-looking forward.