Raising the bar
Subtitle: integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet
By: Gary Erickson with Lois Lorentzen.
Contributors: Lorentzen, Lois Ann, 1952-
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2004
Place of publication: San Francisco
Language: eng
Number of pages: 339
Subjects: Clif Bar Inc; Snack food industry -- United States
Other titles: Story of Clif Bar Inc
Description: "Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the United States four years in a row. The book is filled with stories from Erickson's life - trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada - as inspiration for his philosophy of business. Throughout the book, Erickson - a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur - convinces us that sustaining one's employees, community, and environment is good business." "If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, or adventure lover, or intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you."--BOOK JACKET.
Notes: Includes bibliographical references (p. 321-322) and index.
Table of contents: title: Send them home; title: Or why walk away from 60 million dollars?; title: The epiphany ride; title: The early years of Clif Bar; title: Getting Clif back on course; title: White road/red road; title: A philosophy for life and business; title: Tales from the road; title: Lessons and a love story; title: Solo climbing; title: Maintaining control for the long haul; title: Sustaining our living company; title: Aspirations business model; title: Moments of magic; title: The jazz of business.