Rude awakening
Subtitle: the rise, fall, and struggle for recovery of General Motors
By: Maryann Keller.
Edition: 1st ed.
Publisher: Morrow
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 275
Subjects: General Motors Corporation; Automobile industry and trade -- United States
Description: GM was forced to re-examine its management philosophy, realize its limitations, and grapple with an everchanging global marketplace to insure its survival in the '90s.
Notes: Includes bibliographical references (p. [263]-266).