What impact does direct-to-consumer advertising of prescription drugs have on the advancement of drug candidates within the pharmaceutical pipelines?
By: by Jospeh Bress
Published: 2005
Language: eng
Number of pages: 48
Subjects: Pharmaceutical industry; Direct-to-consumer prescription drug advertising; Drug development
Notes: "March 2005."

Thesis (A.B., Honors in Economics)--Harvard University, 2005.

Includes bibliographical references.