Design driven innovation
Subtitle: changing the rules of competition by radically innovating what things mean
By: Roberto Verganti.
Publisher: Boston
Published: 2009
Place of publication: Harvard Business Press
Language: eng
Number of pages: 288
ISBN-13: 9781422124826
Subjects: Technological innovations; Industrial management
Table of contents: title: Design and meanings : innovating by making sense of things; title: Radical pushes : placing design-driven innovation in the strategy of a firm; title: Technology epiphanies : the interplay between technology-push and design-driven innovation; title: The value and the challenges : why companies do or do not invest in design-driven innovation; title: The interpreters : doing research with the design discourse; title: Listening : finding and attracting key interpreters; title: Interpreting : developing your own vision; title: Addressing : leveraging the seductive power of the interpreters; title: The design-driven lab : how to start; title: Businesspeople : the key role of top executives and their culture.