Advances in services marketing and management
Subtitle: research and practice.
By: edited by Teresa A. Swartz, David E. Bowen, Stephen W. Brown.
Contributors: Swartz, Teresa A.; Bowen, David E.; Brown, Stephen W. 1943-
Publisher: JAI Press
Published: 1993
Place of publication: Greenwich, Conn; London
Language: eng
Number of pages: 342
Subjects: Service industries -- Management.; Service industries -- Marketing.
Notes: Includes bibliographical references.