Market-Oriented Technology Management
Subtitle: Innovating for Profit in Entrepreneurial Times
Edition: 1 edition
Publisher: Springer
Published: March 23, 2001
Language: eng
Format: Hardcover
Number of pages: 417
ISBN-13: 9783540412588
Subjects: Management & management techniques; Marketing; High technology; Engineering Management; Production Engineering; Business & Economics; Business / Economics / Finance; Manufacturing; Business/Economics; Management Science; Management; Advertising & Promotion; Management Information Systems; Structural Adjustment; Business & Economics / Management Science; Business & Economics / Structural Adjustment; Business & Economics : Advertising & Promotion; Computers : Management Information Systems; High-Tech Marketing; High-Technology Marketing; Industrial Management; Industrie Management; New products; Engineering - General; Technology
First sentence: For many of the world's needed innovations we must thank inventors who are motivated only by the joy of working with advanced technology.