소비자행동의이해
By: Yi Mun-gyu, Hong Sŏng-tʻae
Edition: Chʻopʻan.
Series: Kyŏngyŏnghak chʻongsŏ; Kyŏngyŏnghak chʻongsŏ (Pŏmmunsa)
Publisher: Pŏmmunsa
Published: 2001
Place of publication: Sŏul
Language: kor
Number of pages: 491
Subjects: Consumer behavior; Marketing; Management
Other titles: Sobija haengdong ŭi ihae
Notes: Includes bibliographical references (p. 427-478) and index.