The Enterprise SEO Operating System
Subtitle: An Executive Summary to Operationalize Search, Align Teams, and Drive Business Growth
Publisher: EWR Digital
Published: 2025
Place of publication: Houston, Texas
Format: Paperbook
Description: Stop treating SEO like a campaign—start running it like an operating system.

In The Enterprise SEO Operating System, Matthew Bertram delivers a bold new playbook for marketing leaders who are ready to transform fragmented search efforts into scalable, business-wide growth systems. Drawing on two decades of real-world consulting and insights from hosting The Best SEO Podcast: Defining the Future of Search with LLM Visibility™, Bertram redefines how SEO integrates into organizations at every level.

This book goes beyond ranking tricks or one-time audits. Instead, it shows executives, CMOs, and in-house SEO leaders how to operationalize search by embedding it into the core of the business. From aligning marketing, product, and leadership around shared search goals, to fixing the technical, structural, and workflow issues that silently erode performance, Bertram’s framework helps organizations install SEO as a repeatable growth engine.

Inside, readers will learn how to:

Build intent-driven keyword strategies that fuel revenue, not just traffic

Optimize for AI, semantic search, and Google’s E-E-A-T standards to stay visible in a machine-led future

Reclaim lost revenue opportunities through link building, local SEO, and bug-based issue framing

Prove ROI to executives with dashboards that translate SEO into business outcomes

Apply the Align, Elevate, Amplify, Convert methodology to scale search systems across teams

Whether you’re a Fortune 100 enterprise or a high-growth challenger brand, The Enterprise SEO Operating System provides the missing structure to turn SEO from a siloed tactic into a company-wide operating discipline.

If your strategy feels buried in dev tickets, stalled by silos, or too focused on tools over systems, this book offers the blueprint to rewire SEO into the growth engine your business needs