Analysis of customer satisfaction data
Subtitle: a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research
By: Derek R. Allen & T.R. Rao
Contributors: Rao, T. R. (Tanniru R.), 1940-
Publisher: ASQ Quality Press
Published: 2000
Place of publication: Milwaukee, Wis
Language: eng
Number of pages: 243
Subjects: Statistical methods; Consumer satisfaction
Notes: Includes bibliographical references (p. 231-234) and index.