Anybody's business
By: Barbara Van Syckle, Brian Tietje
Contributors: Tietje, Brian C.
Publisher: Pearson Prentice Hall
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 383
ISBN-13: 9780136086345
Notes: Includes bibliographical references and index.
Table of contents: title: Profit : open books, cash flow, and income; title: Build : balance sheet, risk, financing, and diversification; title: Compete : economics and competition; title: Adapt : monetary and fiscal policy, the economic cycle, and economic systems; title: Grow : global; title: Lead : vision, integrity, change, and teams; title: Own : entrepreneurship, innovation, and forms of ownership; title: Act : ethics and corporate social responsibility; title: Plan : roles, mission, strategy, and plans; title: Organize : organization structure, culture, and employee recruitment, selection, and hiring; title: Direct, control, evaluate : decision making, delegating, and appraising; title: Discover : the marketing mix, market research, and target marketing; title: Create : product innovation, branding, pricing, and value; title: Communicate : promotions and marketing communications; title: Decide : the IT organization, data-driven decisions, and IT risks; title: Improve : operations, quality, and distribution; title: Connect : business presentations, e-mail, and memos; title: Enforce : business law; title: Advance : careers, networking, and interviewing; title: Invest : your money, your future.