How cool brands stay hot
Subtitle: branding to Generation Y
By: Joeri Van den Bergh and Mattias Behrer
Contributors: Behrer, Mattias
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2013
Place of publication: London; Philadelphia
Language: eng
Number of pages: 267
ISBN-13: 9780749468040
Subjects: Product management; Generation Y.; Consumer behavior; Young consumers; Young adult consumers; Target marketing
Notes: Includes bibliographical references and index.