Opportunity engineering
Subtitle: how to profit from uncertainty without increasing risk
By: Alexander B. Van Putten And Ian C. Macmillan.
Contributors: MacMillan, Ian C., 1940-
Publisher: Wharton School Pub.
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 161
Subjects: Investment analysis; Corporations -- Valuation
Description: "Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering." "Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You'll learn how to escape from the "go/no-go vise" and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project."--BOOK JACKET.