Database marketing and direct mail
Subtitle: a practical guide to thetechniques and applications
By: Robin Fairlie.
Contributors: Fairlie, Robin.
Edition: [2nd ed.]
Publisher: Kogan Page
Published: 1993
Place of publication: London
Language: eng
Number of pages: 253
Subjects: Direct marketing.; Database marketing.
Notes: Previous ed published as: The marketing person's guide to database marketing & direct mail. - Watford: Exley Publications, 1990.