Research on research
Subtitle: mail panel versus telephone survey in retail image analysis
By: by D.J. Tigert, J.G. Barnes, and J.C. Bourgeois.
Contributors: Barnes, James G.; Bourgeois, J. C. 1946-
Series: Working paper / Retailing and Institutional Research Programme -- #11; Working paper (University of Toronto.  Retailing and Institutional Research Programme) -- #11
Publisher: Faculty of Management Studies, University of Toronto
Published: 1975
Place of publication: Toronto
Language: eng
Number of pages: 27
Subjects: Marketing research.; Retail trade -- Research
Notes: Bibliography: leaf 27.