The butterfly customer
Subtitle: capturing the loyalty of today's elusive consumer
By: Susan M. O'Dell, Joan A. Pajunen.
Contributors: Pajunen, Joan A.
Edition: Rev. ed.
Publisher: Wiley
Published: 2000
Place of publication: Toronto  ; New York
Language: eng
Number of pages: 264
Subjects: Customer loyalty.; Consumer satisfaction.; Customer services -- Management.; Customer relations -- Management.; Relationship marketing.
Notes: Includes bibliographical references (p. [255]-260) and index.