Outside in
Subtitle: the power of putting customers at the center of your business
By: Harley Manning, Kerry Bodine, Forrester Research
Contributors: Bodine, Kerry; Forrester (Firm)
Publisher: Houghton Mifflin Harcourt
Published: 2012
Place of publication: Boston
Language: eng
ISBN-13: 9780547913988
Subjects: Customer services; Customer relations
Notes: "New Harvest Books."

Includes bibliographical references and index.
Table of contents: title: You need your customers more than they need you; title: Customer experience means billions to business; title: The customer experience ecosystem; title: From bumper sticker to business discipline; title: Strategy; title: Customer understanding; title: Design; title: Measurement; title: Governance; title: Culture; title: The natural path to customer experience maturity; title: The rise of the chief customer officer; title: The customer experience race is on.