Marketing ethics
By: Rick D. Saucier ; with a preface by Kimberly K. Folkers.
Publisher: Edwin Mellen Press
Published: 2008
Place of publication: Lewiston [N.Y.]
Language: eng
Number of pages: 162
ISBN-13: 9780773451162
Subjects: Marketing -- Moral and ethical aspects; Advertising -- Moral and ethical aspects
Notes: Includes bibliographical references (p. 145-160) and index.