Product-Placement in den Massenmedien
Subtitle: Rechtstatsachen und Rechtsgrundlagen
By: Rani Mallick
Edition: 1. Aufl.
Series: Materialien zur interdisziplinären Medienforschung -- Bd. 63; Materialien zur interdisziplinären Medienforschung -- Bd. 63.
Publisher: Nomos
Published: 2009
Place of publication: Baden-Baden
Language: ger
Number of pages: 291
ISBN-13: 9783832948689
Subjects: Product placement in mass media; Law and legislation; Advertising laws; Mass media
Other titles: Rechtstatsachen und Rechtsgrundlagen
Notes: Originally presented as the author's thesis (doctoral)--Universität Potsdam, 2009.

Includes bibliographical references.