Dictionary of marketing research
By: Jack J.R. van Minden.
Publisher: St. James Press
Published: 1987
Place of publication: Chicago
Language: eng
Number of pages: 200
Subjects: Marketing research -- Dictionaries; Marketing -- Dictionaries
Table of contents: title: Marketing and media; title: Ancillary sciences; title: Psychology; title: Statistics; title: Research methodology and theory; title: Research practice; title: Types of research; title: Appendices: Checklist for marketing researchers. Code of conduct of the Industrial Marketing Research Association and the Marketing Research Society (U.K.). ICC/E.S.O.M.A.R. international code of marketing and social research practice. The AMA marketing research code of ethics.