Readings in marketing information systems
Subtitle: a new era in marketing research [by] Samuel V. Smith, Richard H. Brien [and] James S. Stafford.
Contributors: Brien, Richard H.; Stafford, James E.
Publisher: Houghton Mifflin
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 399
Subjects: Marketing management; Marketing research
Notes: Includes bibliography.