Participatory rural communication appraisal starting with the people
Subtitle: a handbook
By: prepared by Chike Anyaegbunam, Paolo Mefalopulos, Titus Moetsabi for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Contributors: Mefalopulos, Paolo.; Moetsabi, Titus.; Southern African Development Community. Centre of Communication for Development.
Edition: 2nd ed.
Publisher: Food and Agriculture Organization of the United Nations
Published: 2004
Place of publication: Rome
Language: eng
Number of pages: 160
Subjects: Participatory rural appraisal.; Rural development -- Citizen participation.; Rural development projects -- Citizen participation.; Social participation.
Notes: This handbook describes the procedure for planning and conducting Participatory Rural Communication Appraisal (PRCA) as the first step in the design of cost-effective and appropriate communications programmes, strategies and materials for development projects. PRCA is a flexible, multidisciplinary and participatory way to conduct communication research. It actively involves people in the research process to ensure that Communications for Development programmes are effective and relevant to their needs and preferences.

"TC/M/Y5793E/1/11.04/1500"--P. [4] of cover.

Includes bibliographical references.