The future of brands
Subtitle: twenty-five visions
By: edited by Rita Clifton and Esther Maughan.
Contributors: Clifton, Rita.; Maughan, Esther.
Publisher: Macmillan Press
Published: 2000
Place of publication: Basingstoke
Language: eng
Number of pages: 112
Subjects: Brand name products -- Case studies.; Brand name products -- Marketing.; Brand name products -- Forecasting.
Genres: Case studies.
Notes: Includes index.