The myth of excellence
Subtitle: why great companies never try to be the best at everything
By: Frederick A. Crawford and Ryan Mathews.
Contributors: Mathews, Ryan.
Edition: 1st ed.
Publisher: Crown Business
Published: 2001
Place of publication: New York
Number of pages: 251
ISBN-13: 9780609608203
Subjects: Marketing research -- Case studies.; Consumer behavior -- Case studies.; Shopping -- Case studies.; Marketing -- Recherche -- Cas, Études de.; Consommateurs -- Comportement -- Cas, Études de.; Magasinage -- Cas, Études de.; Consumentengedrag.; Marketing.
Genres: Case studies.; Cas, Études de.
Table of contents: title: Field notes from the commercial wilderness; title: The new model for consumer relevancy; title: Would I lie to you? : the overrated importance of lowest price; title: I can't get no satisfaction : service with a smile?; title: I still haven't found what I'm looking for : access, physical and psychological; title: Why "good" is good enough : choice and the issue of product bandwidth; title: Do you really get me? : the experience factor; title: Making consumer relevancy work; title: Supply-chain realities; title: Consumer relevancy and the future.