Essentials of Health Care Marketing
Publisher: Jones & Bartlett Learning, LLC; Jones & Bartlett Learning
Published: 2016
Language: eng
Number of pages: 592
ISBN-13: 9781284094312
Subjects: Medical care, marketing
Description: The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.