The business of creativity
Subtitle: an expert guide to starting and growing a business in the creative sector
By: by Michael Jacobsen
Publisher: Harriman House
Published: 2013
Place of publication: Petersfield, Hampshire, [England]
Language: eng
Number of pages: 220
ISBN-13: 9781908003362
Subjects: Cultural industries; New business enterprises; Business
Description: This text provides a guide to creative business start-ups. The Creative business sector covers the areas of advertising, architecture, arts and antique markets, crafts, design, designer fashion, film, video and photography; musical and visual performing arts, publishing , radio, software, computer games and electronic publishing; and television. This resource covers business essentials including what foundations to put in place to the business started; how to set up and grow a business; sources of funding and tips for organizing business finances; what angels and other investors look for; where to find support; and the psychology of business success. It also gives actionable advice and essential tips to start and grow a business.
Notes: Includes index.
Table of contents: title: Curtain up: getting started in business. The ingredients for success : A sound footing for your business; title: How to set up your business. Vision, mission and values : General admin and tax (the boring stuff) : Research : Choosing a business structure : Business systems : Buying a business : Starting a creative sector business at home; title: How to grow your business. The biggest mistakes when starting a business : How to write a business plan : Proof of concept : Marketing : Legal tips; title: Finance and funding. Financial ratios : Financial statements : Day-to-day finance : Sources of funding : Other funding channels for the creative sector : How to pitch for and raise money : How to take on an investor and mange them; title: Where to find support. Accelerators; title: Psychological mastery. Tips for psychological mastery : Fitness and psychology; title: What to do next. Combining it with your job : Doing it from your spare room : Making the break - going it alone : What do I do and how do I do it? : Some inspiration; title: Famous British success stories; title: Worlds of wisdom; title: Next steps; title: Concluding thoughts.