Luxe et licences de marque
Subtitle: comment renforcer l'image et les résultats financiers d'une marque de luxe
By: Stéphane Lacroix, Émilie Bénéteau
Contributors: Bénéteau, Emilie
Series: Collection Marketing
Publisher: Eyrolles
Published: 2012
Place of publication: Paris
Language: fre
Number of pages: 174
ISBN-13: 9782212554106
Subjects: Luxuries; Marketing; Luxury goods industry
Notes: Includes bibliographical references (pages 155-168) and index.