Advertising management
Subtitle: media management and audience behaviour
By: K. Sudhakar Reddy.
Publisher: Ashish Pub. House
Published: 1990
Place of publication: New Delhi
Language: eng
Number of pages: 148
Subjects: Advertising -- India.
Notes: Includes bibliographical references (p. [141]-145).
Study of the audience attitude towards advertisements in the media, television, radio, cinema, newspapers, and magazines, and the factors affecting the media exposure and its impact.
Includes index.