Assessment of commercial projects in GCC
Subtitle: factors which differentiate successful from unsuccessful new products
By: byMohamed Kameshki & John Saunders.
Contributors: Saunders, Jonh.; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.208
Publisher: Loughborough University of Technology
Published: 1989
Place of publication: Loughborough
Language: eng