A managerial introduction to marketing
By: Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox.
Contributors: Taylor, Donald Arthur, 1923- joint author.; Bowersox, Donald J., joint author.
Edition: 3d ed.
Publisher: Prentice-Hall
Published: 1976
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 594
Subjects: Marketing -- Management; Industrial management; Marketing research
Notes: Includes bibliographies and index.