New product planning
Subtitle: management of the marketing/R&D interface : an annotated bibliography
By: compiled by Robert R. Rothberg, Douglas W. Mellott, Jr.
Contributors: Mellott, Douglas W., 1934- joint author.
Series: Bibliography series ;; #26; Bibliography series (American Marketing Association) ;; no. 26.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 44
Subjects: New products -- Bibliography.
Notes: Includes index.