Organizational improvisation in new product development
By: Anne S. Miner, Christine Moorman, Paula Bassoff
Contributors: Moorman, Christine; Bassoff, Paula
Series: Report -- no. 97-110; Report (Marketing Science Institute) -- no. 97-110
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: New products; New products -- Marketing; Organizational behavior
Notes: "Working paper."

"June 1997."

Includes bibliographical references (p. 23-27)