Business Marketing Management
Subtitle: A Strategic View of Industrial and Organizational Markets
Edition: 8 edition
Publisher: South-Western College Pub
Published: March 19, 2003
Language: eng
Format: Hardcover
Number of pages: 744
ISBN-13: 9780324190434
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Economics / Management; Case studies; Industrial marketing; Management