China's super consumers
Subtitle: what 1 billion customers want and how to sell it to them
By: Savio Chan and Michael Zakkour
Contributors: Zakkour, Michael, author
Publisher: Wiley
Published: 2014
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 223
ISBN-13: 9781118834749
Subjects: Marketing; Consumer behavior; Consumers; History
Description: China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. --From the publisher.
Notes: Includes bibliographical references and index.