Research quality : the new reality
Subtitle: rededication to basic truths, new information challenges : sixth Annual ARF Research Quality Workshop, The New York Hilton, September 19, 1988.
Contributors: Advertising Research Foundation.
Publisher: The Foundation
Published: 1988
Place of publication: New York, NY
Language: eng
Number of pages: 133
Subjects: Advertising -- Research -- Congresses
Notes: "Transcript proceedings".

Includes bibliographical references.