CIM Paper 12 - Diploma: Strategic Marketing Management (Analysis and Decision): Exam Dates - 12-99, 06-00: Study Text (1999)
Publisher: BPP Business Education Ltd; BPP
Published: September 1999
Format: Paperback
Number of pages: 486
ISBN-13: 9780751740912
Subjects: Sales & marketing management; Study guides, home study & revision notes; c 1990 to c 2000; Business strategy; Management decision making