Handbook of relationship marketing
Subtitle: Jagdish N. Sheth, Atul Parvatiyar, editors
Contributors: Sheth, Jagdish N; Parvatiyar, Atul
Publisher: Sage Publications
Published: 2000
Place of publication: Thousand Oaks
Language: eng
Number of pages: 660
Subjects: Relationship marketing
Other titles: Relationship marketing
Notes: Includes bibliographical references and index
Table of contents: title: The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth; title: Relationship marketing : the U.K. perspective / Adrian Payne; title: The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota; title: Relationship marketing : the Nordic school perspective / Christian Grönroos; title: The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar; title: Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry; title: Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar; title: Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap; title: An integrated model of buyer-seller relationships / David T. Wilson; title: Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham; title: Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar; title: Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton; title: Membership customers and relationship marketing / Thomas W. Gruen; title: Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy; title: Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas; title: Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens; title: Supplier partnering / John T. Mentzer; title: Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan; title: Organizing for relationship marketing / Ian Gordon; title: Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe; title: Customer profitability : analysis and design issues / Kaj Storbacka; title: Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth; title: Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth