Advertising; mass communication in marketing
By: [by] James E. Littlefield [and] C. A. Kirkpatrick.
Contributors: Kirkpatrick, Charles Atkinson, joint author.
Edition: 3rd ed.
Publisher: Houghton Mifflin
Published: 1970
Place of publication: Boston
Language: eng
Number of pages: 544
Subjects: Advertising.
Notes: Includes bibliographical references.
Previous editions by C. A. Kirkpatrick.