Service marketing - Nordic School perspectives
By: edited by Christian Grönroos & Evert Gummesson
Contributors: Nordic School of Service Marketing; Stockholms universitet. Företagsekonomiska institutionen
Publisher: University of Stockholm, Department of Business Administration
Published: 1985
Place of publication: Stockholm, Sweden
Language: eng
Number of pages: 153
Subjects: Service industries; Marketing; Professions
Notes: "This report consists of fifteen contributions on service marketing written by both academics and practitioners. The articles are based on lectures and workshops that took place in a conference on service marketing and internal marketing in Helsinki, Finalnd. "

"The articles represent developments within "The Nordic School of Service Marketing ..."

"R 1985:2"

Includes bibliographical references.