Marketing planning
Subtitle: where strategy meets action
By: Stephan Sorger
Edition: 1st ed.
Publisher: Pearson Prentice Hall
Published: 2012
Place of publication: Boston
Language: eng
ISBN-13: 9780132544702
Subjects: Marketing; Management; Strategic planning
Table of contents: title: The planning process; title: Objectives; title: Market overview; title: Market segments; title: Competitive landscape; title: Strategy; title: Products and services; title: Pricing; title: Distribution; title: Promotion; title: Finance; title: Implementation; title: Sample marketing plans.