Marketing to pharmacists
Subtitle: understanding their role and influence
By: Benjamin F.Banahan III, editor.
Contributors: Banahan, Benjamin Franklin, 1952-
Publisher: Pharmaceutical Products Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 158
Subjects: Pharmacists.; Pharmacy -- Practice.; Marketing research.; Pharmaceutical industry.; Pharmaceutical Services.; Marketing of Health Services.; Community Pharmacy Services.
Notes: Includes bibliographical references (p. 148-150) and index.
Published also as Journal of pharmaceutical marketing practice, v. 1, no.2 (#2), 1998.