Perspectives in marketing
By: edited by J. Barry Mason and Hazel F. Ezell.
Contributors: Mason, Joseph Barry.; Ezell, Hazel F.; Mason, Joseph Barry.
Publisher: Business Publications
Published: 1987
Place of publication: Plano, Tex
Language: eng
Number of pages: 403
Subjects: Marketing.
Notes: Includes bibliographies.
"Designed to accompany Marketing."