The evolution of a distribution brand
Subtitle: the case of Exel Logistics
By: Valerie Bence.
Contributors: Exel Logistics.; Cranfield School of Management.
Series: Working paper / Cranfield School of Management -- SWP 8/95; Working paper -- SWP 8/95.
Publisher: Cranfield University
Published: 1995
Place of publication: Cranfield
Language: eng
Number of pages: 19
Notes: Includes bibliographical references.