Humor in advertising
Subtitle: applications of a hierarchy of effects paradigm
By: by Thomas Justin Madden.
Publisher: University of Massachusetts
Published: 1997
Place of publication: [Amherst]
Language: eng
Number of pages: 204
Subjects: Humor in advertising; Advertising -- Psychological aspects
Notes: Thesis (Ph. D.)--University of Massachusetts, 1982.

Bibliography: p. 169-176.

Photocopy. Ann Arbor, Mich. : University Microfilms International, 1997. 28 cm.