Why We Buy
Subtitle: The Science Of Shopping
Publisher: Simon & Schuster
Published: May 13, 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780684849133
Subjects: Behavioural theory (Behaviourism); Business strategy; Sales & marketing; Social, group or collective psychology; Marketing; Consumer Behavior; Business & Economics; Business / Economics / Finance; Shopping; Business/Economics; Research; Marketing - Research; Consumer Behavior - General; General; Psychology & Psychiatry / General; Marketing research
First sentence: Comfortable shoes, the American commercial camouflage uniform-khaki pants, olive polo shirt, no aftershave and good, thick, dun-colored socks.