Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Edition: 6 edition
Publisher: South-Western College Pub
Published: July 2, 2002
Language: eng
Format: Hardcover
Number of pages: 672
ISBN-13: 9780030352713
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion; Communication in marketing; Direct marketing; Sales promotion