Customer Behavior
Subtitle: Consumer Behavior and Beyond
Publisher: Harcourt Brace College Publishers
Published: July 1998
Language: eng
Format: Hardcover
Number of pages: 799
ISBN-13: 9780030980169
Subjects: Consumer issues; Management & management techniques; Market research; Consumer satisfaction; Business / Economics / Finance; Business & Economics; Marketing - Research; Business/Economics; Marketing - General; Consumers' preferences; General; Consumer Behavior