Marketing plans
Subtitle: how to prepare them, how to use them
By: Malcolm H.B. McDonald.
Contributors: Institute of Marketing.; CAM Foundation.
Edition: 3rd ed.
Series: The marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford; Boston
Language: eng
Number of pages: 485
Subjects: Marketing -- Management.; Marketing -- Planning.
Notes: "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.