Essentials of media planning
Subtitle: a marketing viewpoint
By: Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Contributors: Cristol, Steven M.; Kopec, Frank J.
Edition: 3rd ed.
Publisher: NTC Business Books
Published: 1993
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 153
Subjects: Advertising media planning.; Marketing.
Notes: Includes bibliographical references.