Menedzhment, orientirovannyi na rynok
Subtitle: Strategicheskii i operatsionnyi marketing
By: Per. s ang. pod. red. V.B. Kolchanova
Series: Lambin, Jean-Jacgues; Klassika MBA; Klassika MBA
Publisher: Piter
Published: 2000
Place of publication: Moskva
Language: rus
Number of pages: 800
ISBN-13: 9785272001368
Subjects: Marketing; Management
Other titles: Market-driven management: strategic and operational marketing
Notes: Includes bibliographical references and indexes.

BA.