Brand Asset Management
Publisher: Jossey-Bass
Published: June 9, 2000
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9780787950774
Subjects: Business strategy; Sales & marketing management; Product Management; Business / Economics / Finance; Business & Economics; Business/Economics; United States; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Brand name products
First sentence: When Lou Gerstner first started at IBM back in the early 1990s (when IBM was in fairly serious trouble), he told Wall Street analysts, "The last thing we need right now is another vision."