Kult-Marketing
Subtitle: die neuen Götter des Marktes
By: Norbert Bolz, David Bosshart.
Contributors: Bosshart, David.
Publisher: ECON
Published: 1995
Place of publication: Düsseldorf
Language: ger
Number of pages: 372
Subjects: Marketing -- Social aspects.; Advertising -- Social aspects.; Popular culture.
Notes: Includes bibliographical references (p. 361-362) and index.