Deceptive advertising
Subtitle: a practical approach to measurement
By: David M. Gardner... Fredric L. Barbour II ...
Contributors: Barbour, Fredric L.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration -- no. 724; Faculty working papers -- no. 724.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1980
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 19
Subjects: Deceptive advertising
Notes: Title page includes summary.

Includes bibliographical references (p. 14-15).