The advertising controversy
Subtitle: evidence on the economic effects of advertising
By: Mark S. Albion, Paul W. Farris.
Contributors: Farris, Paul.
Publisher: Auburn House Pub. Co.
Published: 1981
Place of publication: Boston, Mass
Language: eng
Number of pages: 226
Subjects: Advertising -- Economic aspects; Advertising -- Management; Advertising media planning
Notes: Bibliography: p. 201-217.                                      Includes index.

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