The Effect of Advertising and Display
Subtitle: Assessing The Evidence
Edition: 1 edition
Publisher: Springer
Published: July 31, 2003
Language: eng
Format: Hardcover
Number of pages: 136
ISBN-13: 9781402075148
Subjects: Advertising; Market research; Psychological aspects; Business / Economics / Finance; Business & Economics; Business/Economics; Research; Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics-Marketing - General