Sales, marketing, and continuous improvement
Subtitle: six best practices to achieve revenue growth and increase customer loyalty
By: Daniel M. Stowell.
Edition: 1st ed.
Series: The Jossey-Bass business & management series
Publisher: Jossey-Bass Publishers
Published: 1997
Place of publication: San Francisco
Language: eng
Number of pages: 286
Subjects: Corporate culture.; Selling.; Marketing.; Teams in the workplace.; Customer loyalty.; Organizational change.
Notes: Includes bibliographical references (p. 275-276) and index.
Table of contents: title: The six best practices; title: Manage for change; title: Listen to customers; title: Focus process; title: Use teams; title: Practice an open organization culture; title: Apply technology.