From concept to market
By: Gary S. Lynn.
Publisher: Wiley
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 248
Subjects: New products.
Description: A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.
Notes: Bibliography: p. 240-243.
Includes index.