Consumer symbolicum, the advertising legacy of Pierre Martineau
By: by Dennis Grant Martin.
Published: 1985
Language: eng
Number of pages: 211
Subjects: Martineau, Pierre, -- 1905-1964.; Advertising -- Biography.; Communication -- Research.
Notes: Vita.

Thesis (Ph. D.)--University of Illinois at Urbana-Champaign, 1985.

Includes bibliographical references (p. 201-210)

Photocopy. Ann Arbor, Mich. : University Microfilms International, 1997. 22 cm.