Brand Failures
Subtitle: The Truth about the 100 Biggest Branding Mistakes of All Time
Publisher: Kogan Page
Published: May 2003
Language: eng
Format: Hardcover
Number of pages: 310
ISBN-13: 9780749439279
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Marketing - Product Management; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Brand choice; Brand loyalty