The 30 day MBA in marketing
By: Colin Barrow
Edition: 1st ed.
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia, PA
Language: eng
Number of pages: 241
ISBN-13: 9780749462178; 9780749462185
Subjects: Marketing; Master of business administration degree; Management; Study and teaching
Other titles: Thirty-day MBA in marketing
Notes: Includes index.
Table of contents: title: Introduction to marketing; title: Buyer behaviour; title: Marketing strategy; title: Products and services; title: Advertising and promotion; title: Place and distribution; title: Pricing; title: Maths for marketing; title: Managing the marketing organization; title: Marketing and the law; title: Marketing plans and budgets; title: The core.