Retail Product Management
Edition: 1 edition
Publisher: Routledge
Published: February 15, 2001
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780415216067
Subjects: Management of specific areas; Retail sector; Sales & marketing; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Retail trade; Marketing - Product Management; Advertising & Promotion; Industries - Retailing; Business & Economics / Management; Management; Product management
First sentence: Products are central to most organisations whether they are in the form of tangible goods or of services.