One-to-one web marketing
Subtitle: build a relationship marketing strategy one customer at a time
By: Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke
Contributors: Kania, Deborah, 1963-; Yaeckel, Beth; Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing
Edition: 2nd ed
Publisher: Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 351
Subjects: Internet marketing; Market segmentation; Web sites -- Design; Internet advertising
Notes: "Wiley computer publishing"

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998

Includes index

System requirements for computer disc: PC, Macintosh, Unix/Linux