Public policy debate
Subtitle: new horizons for marketing : proceedings of a conference held October 4-5, 1973, at Southern Illinois University, Edwardsville
By: edited by O. C. Ferrell, Raymond LaGarce, William J. Whitmore.
Contributors: Ferrell, O. C.. ed.; LaGarce, Raymond, ed.; Whitmore, William J., ed.; Southern Illinois University at Edwardsville. School of Business.
Publisher: Southern Illinois University at Edwardsville, School of Business
Published: 1973
Place of publication: [Edwardsville, Ill.]
Language: eng
Number of pages: 281
Subjects: Marketing -- Social aspects.; Public interest.
Notes: Includes bibliographical notes.