ARF comparability study
Subtitle: a controlled field experiment comparing three methods of estimating magazine audiences
By: study executed by Simmons Market Research Bureau, Inc.
Contributors: Advertising Research Foundation.; Magazine Research Development Council. Comparability Subcommittee.
Publisher: Advertising Research Foundation
Published: 1980
Place of publication: [New York]
Language: eng
Number of pages: 75
Subjects: Readership surveys -- United States.; American periodicals -- Circulation.
Notes: "The first of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation."