The maturing marketplace
Subtitle: buying habits of baby boomers and their parents
By: George P. Moschis ... [et al.].
Contributors: Moschis, George P., 1944-
Publisher: Quorum Books
Published: 2000
Place of publication: Westport, Conn
Language: eng
Number of pages: 303
Subjects: Consumer behavior -- United States; Baby boom generation -- United States -- Attitudes; Middle aged consumers -- United States -- Attitudes; Older consumers -- United States -- Attitudes; Market segmentation -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: [ch.] 1.; title: Overview -- -- [ch.] 2.; title: Food and beverages, food stores, and restaurants -- -- [ch.] 3.; title: Apparel and footwear -- -- [ch.] 4.; title: Pharmaceutical products -- -- [ch.] 5.; title: Housing -- -- [ch.] 6.; title: Technology products and telecommunication services -- -- [ch.] 7.; title: Health care -- -- [ch.] 8.; title: Travel and leisure -- -- [ch.] 9.; title: Financial services -- -- [ch.] 10.; title: Insurance -- -- [ch.] 11.; title: Summary and implications for marketing strategy.