Winning new business
Subtitle: essential selling skills for non-sales people
By: Richard Denny.
Edition: 1st ed.
Publisher: Kogan Page
Published: 2010
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749459888
Subjects: Selling; Sales management; Marketing
Notes: Includes bibliographical references.
Table of contents: title: What's at stake?; title: The quick wins; title: Walk a mile in my shoes; title: Seize the day; title: The king's new clothes; title: Hook the fish; title: The first meeting; title: Go for a "no"; title: Present to win; title: "Priceitis" is for nerds; title: The big opportunity; title: The right balance; title: How to fail fast.