Creativity in Services Marketing
Subtitle: What's New, What Works, What's Developing (Proceedings Series (Amer Marketing Assn))
Contributors: Claudia Marshall (Editor)
Publisher: Amer Marketing Assn
Published: August 1986
Language: eng
Format: Paperback
Number of pages: 175
ISBN-13: 9780877571797
Subjects: Congresses; Marketing; Service industries