Inside test city, U. S. A.
Subtitle: a new perspective on the sales impact and influence of a magazine on the heart of America, and what it means to business; report of a study in Columbus, Ohio
By: sponsored by Reader's digest
Publisher: Reader's Digest Association
Published: 1959
Place of publication: Pleasantville, N. Y
Language: eng
Number of pages: 54
Subjects: Magazine Advertising; Psychological aspects; Advertising; Research; Reader's digest; Reader's Digest Association
Work titles: Reader's digest