As the web is spun
Subtitle: research perspectives on marketing communication and consumer behaviour on the world wide web
By: by Pierre Berthon, Leyland Pitt and Richard Watson.
Contributors: Pitt, Leyland F.; Watson, Richard.; Henley Management College.
Series: Working paper series / Henley Management College -- HWP 9534; Working paper series -- HWP 9534.
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-on-Thames
Language: eng