Marketing death
Subtitle: culture and the making of a life insurance market in China
By: Cheris Shun-ching Chan
Publisher: Oxford University Press
Published: 2011
Place of publication: New York, N.Y
Language: eng
Number of pages: 286
ISBN-13: 9780195394078
Subjects: Life insurance
Description: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
Notes: Includes bibliographical references and index.
Table of contents: title: Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles; title: Defining life insurance and product development : divergent institutional logics; title: Manufacturing sales agents : cultural capital and management strategies; title: Making transactions : selling strategies and sales discourses; title: Buying life insurance : multiple motives but consistent preferences; title: How culture matters : culture, market, and globalization.