Blogging for writers
Subtitle: how authors & writers build successful blogs
By: Robin Houghton
Publisher: Ilex
Published: 2014
Place of publication: Lewes
Language: eng
Number of pages: 176
ISBN-13: 9781781572139
Subjects: Books; Internet marketing; Blogs
Description: "Want to write a book? Write a blog first. This is now accepted wisdom in publishing houses worldwide. But how can you create a blog that stands out and gets you noticed by the right people? Where do you even start? ... Packed ... with stories from successful writers who blog, this ... guide teaches everything you need to know to create a blog that you'll enjoy writing, and one that people will return to again and again."--Back cover.
Notes: Includes bibliographical references and index.
Table of contents: title: 1. First things first (Let's get started ; What blogging offers writers ; Introduction to the blogosphere ; Your big blogging plan ; What's your blogging persona? ; Naming your blog); title: 2. Blogging tools and tech basics (Choosing your blogging persona ; Blog layouts & conventuions ; Basic building blocks: pages & posts ; Basic building blocks: widgets ; Basic building blocks: categories & tags); title: 3. Step-by-step setup (Setting up & posting in Blogger ; Understanding the Blogger dashboard ; Inspiration: the great Blogger writers' blogs ; Setting up & posting in WordPress.com ; Setting up a self-hosted blog with WordPress.org ; Understanding the WordPress dashboard ; Inspiration: great WordPress writers' blogs); title: 4. Getting the right look (Themes & templates ; Color & design tips & tricks ; How to customize a Blogger template ; How to customize a WordPress theme); title: 5. Content is king (What makes a brilliant blog post? The power of images ; How to add images in Blogger ; How to add images in WordPress ; Listen up! Using audio on your blog ; Tips for using video ; 12 blog posts types that work ; Creating your editorial calendar ; Eight blogs writers should subscribe to); title: 6. How to get noticed (Promoting your blog ; How to be found in searches ; Getting links from directories & other sites ; Blogging and email ; Getting out and about: offline promotion ; Building a readership); title: 7. Let's get social (The principles of being social ; Connecting with Twitter ; Connecting with Facebook ; Connecting with Google+ ; Other good online communities for writers ; The joys of writer-blogger communities ; Creating an effective social profile ; Where do I find my readers? ; Managing and encouraging comments ; Great tools to manage your social activitries ; Three more ways to grow your blog community); title: 8. Courting the media (Your blog as a PR tool ; Five ways to make journalists love your blog); title: 9. Earning an income from your blog (Getting it in perspective ; Making money as an affiliate ; Advertising and sponsorship ; Selling from your blog); title: 10. How are you doing? (What to measure & why? ; Tools for the job); title: 11. Troubleshooting (Managing your time ; Dealing with tricky situations ; Staying motivated ; Rerspecting the law ; Ten common mistakes to avoid); title: 12. Get blogging! (Your journey starts here ; Inspiration: writesr on why they blog)