Grassroots marketing
Subtitle: getting noticed in a noisy world
By: Shel Horowitz.
Contributors: Horowitz, Shel.
Publisher: Chelsea Green Pub.
Published: 2000
Place of publication: White River Junction, Vt
Language: eng
Number of pages: 306
Subjects: Marketing -- Management -- Cost effectiveness.; Nonprofit organizations -- Marketing.
Notes: Includes bibliographical references and index.
Rev. ed of: Marketing without megabucks. c1993.