Josiah Wedgwood, 1730-1795
Subtitle: brand creation in the first consumer society
By: Nancy F. Koehn
Contributors: Harvard University. Graduate School of Business Administration. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 00-018; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 00-018
Publisher: Division of Research, Harvard Business School
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 49
Other titles: Brand creation in the first consumer society
Notes: Includes bibliographical references.