The Sports Event Playbook
Subtitle: Managing and Marketing Winning Events
Publisher: Wiley
Published: September 27, 2004
Language: eng
Format: Hardcover
Number of pages: 496
ISBN-13: 9780471460077
Subjects: Food & Drink / Cookery; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - Hospitality, Travel & Tourism; Management - General; Reference; Business & Economics / Hospitality, Travel & Tourism; Economic aspects; Handbooks, manuals, etc; Marketing; Sports; Sports administration