The strategy of desire
By: Ernest Dichter.
Series: The History of advertising
Publisher: Garland Pub.
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 314
Subjects: Motivation research (Marketing); Persuasion (Psychology); Social values.
Notes: Reprint. Originally published: 1st ed. Garden City, N.Y. : Doubleday, 1960.