Inside city tourism
Subtitle: a European perspective
By: John Heeley
Series: Aspects of tourism; Aspects of tourism
Publisher: Channel View Publications
Published: 2011
Place of publication: Bristol; Buffalo
Language: eng
Format: [electronic resource] :
Number of pages: 167
ISBN-13: 9781845411718; 9781845411701; 9781845411725
Subjects: Industries; Hospitality; Cities and towns; Hospitality, Travel & Tourism; Tourism; BUSINESS & ECONOMICS; Geography
Description: Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed t.
Notes: Includes bibliographical references (p. 161-163) and index.

Description based on print version record.
Table of contents: title: List of Figures and Tables; Acknowledgements; Preface: Why a Book on City Tourism?; Part 1 City Tourism; Chapter 1 Organising City Tourism; Chapter 2 Measuring City Tourism; Chapter 3 The Dynamics of City Tourism; Part 2 City Tourism Organisation; Chapter 4 City Tourism Organisation: Structure and Operations; Chapter 5 Setting Up and Leading City Marketing Agencies; Chapter 6 York, United Kingdom; Part 3 City Branding; Chapter 7 The Problematic Nature of City Branding; Chapter 8 City Branding in the Netherlands; Part 4 Conclusions