Does information undermine brand?
Subtitle: information intermediary use and preference for branded web retailers
By: Joel Waldfogel, Lu Chen.
Contributors: Chen, Lu.
Series: NBER working paper series -- no. 9942.; Working paper series (National Bureau of Economic Research) -- working paper no. 9942.
Publisher: National Bureau of Economic Research
Published: 2003
Place of publication: Cambridge, MA
Language: eng
Number of pages: 35
Subjects: Brand choice; Brand choice -- Econometic models; Teleshopping; Teleshopping
Notes: "August 2003."

Includes bibliographical references: (p. [22-23]).

Also available in PDF from the NBER world wide web site (www.nber.org).