Cross-cultural marketing
Subtitle: theory, practice and relevance
By: Dawn Burton.
Publisher: Routledge
Published: 2008
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
ISBN-13: 9780415448925; 9780415448932
Subjects: Marketing; Multiculturalism; Minority consumers
Notes: Includes bibliographical references and index.
Table of contents: title: Defining culture; title: Cross-cultural consumer behaviour; title: Products and cross-cultural environments; title: Advertising and promotion; title: Place chapter; title: Internet and mobile technology; title: Pricing; title: Relationship marketing; title: Market research.