The great American blow-up
Subtitle: puffery in advertising and selling
By: Ivan L. Preston.
Edition: Rev. ed.
Publisher: University of Wisconsin Press
Published: 1996
Place of publication: Madison, Wis
Number of pages: 243
Subjects: Advertising -- United States.; Advertising laws -- United States.; Selling.
Notes: Includes bibliographical references (p. 197-227) and indexes.

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