The role of sales promotion, 'plus' ingredient of the marketing mix.
Series: Dartmouth college. Amos Tuck School of Business Administration. Series on business and economic subjects -- 19
Publisher: Amos Tuck School of Business Administration
Published: 1957
Place of publication: [Hanover, N.H.]
Language: eng
Number of pages: 10
Subjects: Marketing.
Notes: Includes bibliographical references (p. 10).