Readings in marketing
By: by Malcolm P. McNair and Harry L. Hansen.
Contributors: Hansen, Harry L., 1911- , jt. ed.
Series: Harvard problem books
Publisher: McGraw-Hill
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 769
Subjects: Marketing
Notes: "Planned to accompany and supplement the [editor's] case book, Problems in marketing."