Advertising myths
Subtitle: the strange half-lives of images and commodities
By: Anne M. Cronin.
Series: International library of sociology
Publisher: Routledge
Published: 2004
Place of publication: London; New York, NY
Language: eng
Number of pages: 152
Subjects: Advertising -- Social aspects.; Consumer behavior.; Consumption (Economics) -- Social aspects.
Description: Advertising is often portrayed as corrupting a mythically pure relationship between people and things. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics.
Notes: Includes bibliographical references and index.
Table of contents: title: Images, commodities and compulsions : consumption controversies of the nineteenth century; title: Advertising as site of contestation : criticisms, controversy and regulation; title: Advertising agencies: commercial reproduction and the management of belief; title: Animating images : advertisements, texts, commodities; title: Advertising reconsidered.