The case for advertising
By: edited by J. Robert Moskin.
Contributors: Joint Committee of the Association of National Advertisers and the American Association of Advertising Agencies.
Publisher: American Association of Advertising Agencies
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 95
Subjects: Advertising -- United States.
Notes: "Highlights of the industry presentation to the Federal Trade Commission [by the Joint Committee of the Association of National Advertisers and the American Association of Advertising Agencies]"