Best customers
Subtitle: demographics of consumer demand
By: by the editors of New Strategist Publications
Edition: 7th ed.
Publisher: New Strategist Publications; New Strategist Pubns
Published: 2010
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 773
ISBN-13: 9781441680068; 9781935114895; 9781935114871; 9781935114888
Subjects: Consumers; Statistics; Consumer behavior; POLITICAL SCIENCE; Economic Conditions; BUSINESS & ECONOMICS; Economics; Macroeconomics
Description: Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Table of contents: title: ch 1. Alcoholic beverages; title: ch 2. Apparel; title: ch 3. Computers; title: ch 4. Education; title: ch 5. Entertainment; title: ch 6. Financial products and services; title: ch 7. Furnishings and equipment; title: ch 8. Gifts for people in other households; title: ch 9. Groceries; title: ch 10. Health care; title: ch 11. Household services; title: ch 12. Housekeeping supplies; title: ch 13. Personal care; title: ch 14. Reading material; title: ch 15. Restaurants and carry-outs; title: ch 16. Shelter; title: ch 17. Telephone; title: ch 18. Tobacco products; title: ch 19. Transportation; title: ch 20. Travel; title: ch 21. Utilities.