Crisp: New Product Introduction
Subtitle: A Systems, Technology, and Process Approach (Crisp Fifty-Minute Books)
Edition: 1 edition
Series: Crisp 50 Minute
Publisher: Crisp Learning
Published: September 15, 1998
Language: eng
Format: Paperback
Number of pages: 104
ISBN-13: 9781560524922
Subjects: Research & development management; Entrepreneurship; Business / Economics / Finance; Business/Economics; Development - Business Development; Marketing - Product Management; Computers / General
First sentence: A new product introduction (NPI) process consists of a series of standardized, overlapping development phases that enable companies to develop and introduce new products in a timely and cost-effective fashion.