Marketing Planning
Subtitle: A Step-by-Step Guide
Publisher: Prentice Hall Press
Published: October 23, 1996
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780132420419
Subjects: Sales & marketing management; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Advertising & Promotion; Business & Economics / General; Management - General; Handbooks, manuals, etc; Planning