Marketing Management
Subtitle: Text and Cases
Publisher: Best Business Books
Published: November 2004
Language: eng
Format: Hardcover
Number of pages: 373
ISBN-13: 9780789012333
Subjects: Sales & marketing; Management; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Management - General; Case studies; Marketing
First sentence: This chapter provides an overview of the marketing management process.