Cases in health care marketing
By: John L. Fortenberry Jr.
Publisher: Jones and Bartlett Publishers
Published: 2011
Place of publication: Sudbury, Mass
Language: eng
ISBN-13: 9780763764487
Subjects: Medical care -- United States -- Marketing -- Case studies; Medical care -- Needs assessment -- United States -- Case studies; Marketing of Health Services -- United States -- Case Reports; Health Services Needs and Demand -- economics -- United States -- Case Reports
Genres: Case studies; Case Reports
Notes: Includes bibliographical references and index.