Marketing by gender
Subtitle: how to reach the new women's market in America.
Contributors: About Women, Inc.
Publisher: About Women Inc.
Published: 1997
Place of publication: Boston, MA
Language: eng
Number of pages: 225
Subjects: Women consumers -- United States.; Marketing -- United States.; Women -- United States -- Attitudes.; Sex differences.
Notes: Includes bibliographical references (p. 206-225).
Cover title.
Table of contents: title: pt. 1. The basics : understanding what's behind women's and men's differences; title: pt. 2. Perceptions and beliefs of the new women's market; title: pt. 3. Profile of the new women's market; title: pt. 4. A new women's market demands attention; title: Women and men 1890-1990 : a century of change.