Broadening the concept of marketing - too far.
Contributors: Kotler, Philip.; American Marketing Association.
Publisher: American Marketing Association
Published: 1969
Place of publication: Chicago, Ill
Language: eng
Other titles: Journal of marketing.
Notes: Photocopy of: Journal of marketing, vol.33, (1969), pp.53-63.

This is a rejoinder to 'Broadening the marketing concept', by Philip Kotler and Sidney Levy.