Consumer behaviour
By: Martin Evans, Ahmad Jamal, Gordon Foxall.
Contributors: Jamal, Ahmad, 1965-; Foxall, G. R.
Publisher: John Wiley & Sons, Ltd.
Published: 2006
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 422
Subjects: Consumer behavior.
Other titles: Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: Individual aspects of consumer behaviour; title: Consumer motives and values; title: Consumer response to marketing 1: exposure, attention, perception; title: Consumer response to marketing 2: learning, attitudes; title: Consumer response to marketing 3: action, post purchase dissonance, consumer involvement; title: Consumer demographics; title: Consumer psychographics; title: Article Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers' Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264; title: Social and group aspects of consumer behaviour; title: Social group, tribal and household buying influences; title: Culture, sub culture; title: Article Belch & Willis (2002) Family Decision Making at the Turn of the century: Has the Changing Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111-124; title: Integrated approaches to consumer behaviour; title: New product buying; title: Repeat, loyal and relational behaviour; title: Databased consumer behaviour; title: Consumer misbehaviour; title: Article Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: the Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368; title: Article Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer brand Relationship Typology, Psychology and Marketing 21(4), 279-294.