Rising Tide 
Subtitle: Lessons from 165 Years of Brand Building at Procter & Gamble
Publisher: Harvard Business School Press
Published: May 27, 2004
Language: eng
Format: Hardcover
Number of pages: 467
ISBN-13: 9781591391470
Subjects: Sales & marketing; Soap trade; Case studies; Business & Economics; Business / Economics / Finance; Product management; Business/Economics; Procter & Gamble Company; Corporate & Business History - General; Brand name products; United States; History
Description: "Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.