Why we buy
By: a BBC/TLC co-production ; directors, Graham Strong, James Erskine ; produced by Kate Broome
Contributors: Learning Channel (Firm); Films for the Humanities (Firm); British Broadcasting Corporation
Series: Buy-ology: the science of buying and selling; MGT 680 (NU course); MKT 402a (NU course); MKT 420 (NU course); MKT 443 (NU course); MKT 602 (NU course)
Publisher: Films for the Humanities and Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 51
Subjects: Shopping; Psychological aspects; Marketing; Planning; Consumer behavior
Description: Focuses on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.
Notes: Original BBC broadcast title: Buy-ology: Program 2.

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DVD-R.