Seminar on Marketing to Children and Young Consumers
Subtitle: tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1984
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 215
Subjects: Young consumers -- Congresses.; Marketing research -- Congresses.; Advertising and children -- Congresses.
Other titles: Marketing to children and young consumers, June 1984.
Notes: Includes bibliographical references.
Spine title: Marketing to children and young consumers, June 1984.
Table of contents: value: Birthrate in decline / Arnaldo Aisa and Luisa Pogliana; value: The transitional years and their marketing implications / Anjala Ahluwalta and Sarah Wilders; value: The outlook on life of German youth / Manfred Schillinger; value: Communication towards 15-25 year old youngsters / Marc Gilles; value: How children use television advertising and how we can learn to communicate more effectively with them / Emer Rodnight and David Williams; value: Children and stores / Armelle Le Bigot-Macaux; value: Young people and credit institutes in West Germany / Ulrike Hollmann; value: Relevance of young people's environmental attitudes to future transportation developments / Gerhard Mattrisch and E.P.W. Minx; value: The importance of brand preference in adolescence for brand loyalty later on / Astrid Middelmann and Brigitte Melzer; value: Adolescents and the computer challenge / Yves Rickebusch and Bernard Masoliver; value: The "ombudsman" for children / Maalfrid Grude Flekkoy.