Marketing and consumer behaviour in East and South-East Asia
By: Anthony Pecotich, Clifford J. Schultz II, eds.
Contributors: Pecotich, Anthony.; Schultz, C. J., II.
Publisher: McGraw-Hill; Mcgraw-Hill
Published: 1998
Place of publication: Sydney, N.S.W; New York
Language: eng
Number of pages: 747
Subjects: Marketing -- Southeast Asia.; Marketing -- East Asia.; Consumers -- Southeast Asia.; Consumers -- East Asia.; Southeast Asia -- Commerce.; East Asia -- Commerce.; Southeast Asia -- Economic conditions.; East Asia -- Economic conditions.
Notes: Includes bibliographical references.