SPIN works!
Subtitle: a media guidebook for communicating values and shaping opinion
By: Robert Bray
Contributors: Independent Media Institute
Publisher: Robert Bray and Independent Media Institute
Published: 2002
Place of publication: [United States]
Language: eng
Number of pages: 128
ISBN-13: 9780963368799
Subjects: Public relations; Public opinion; Mass media and business
Notes: Includes index.