The women behind the market
By: study conducted by W. R. Simmons & Associates Research, inc.
Contributors: Macfadden-Bartell Corporation.
Publisher: Macfadden-Bartell Corp.
Published: 1963
Place of publication: New York
Language: eng
Subjects: Women consumers.; Consumers' preferences -- United States.; Readership surveys -- United States.
Table of contents: value: v. 1. The average-issue female audiences of Macfadden's women's group magazines.; value: v. 2. The American women as a buyer and owner of selected products.