New product development
Subtitle: an empirical study of the effects of innovation strategy, organization learning and market conditions
By: Sameer Kumar and Promma Phrommathed.
Contributors: Phrommathed, Promma.
Publisher: Springer
Published: 2005
Place of publication: New York
Language: eng
Subjects: New products; Strategic planning; Organizational learning; Competition
Notes: Includes bibliographical references and index.