Information marketing
By: Jennifer Rowley.
Publisher: Ashgate
Published: 2001
Place of publication: Aldershot, Hants, England; Burlington, VT
Language: eng
Number of pages: 196
Subjects: Information services -- Marketing; Information services industry
Notes: Includes bibliographical references and index.
Table of contents: title: 1. Marketing; title: 2. The information marketplace; title: 3. Customers; title: 4. Building customer relationships; title: 5. Information products; title: 6. Branding and corporate identity; title: 7. Marketing communications; title: 8. Price and pricing policy; title: 9. Collecting marketing data; title: 10. Marketing strategy and planning.