A model of consumer choice for national vs. private label brands
By: by George Baltas, Peter Doyle and Paul Dyson.
Contributors: Doyle, Peter.; Dyson, Paul.; University of Warwick. Warwick Business School Research Bureau.
Series: Warwick Business School research papers / Warwick Business School Research Bureau -- No.250; Warwick Business School research papers -- No.250.
Publisher: University of Warwick. Warwick Business School Research Bureau
Published: 1997
Place of publication: Coventry
Language: eng