The Power of Retail Branding
Subtitle: Reinvention Strategies for Empowering the Brand
Publisher: Visual Reference Publications
Published: January 10, 2006
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9781584710783
Subjects: Retail sector; Sales & marketing; Commercial - Advertising; Art & Art Instruction; Business & Economics; Business/Economics; Business & Economics / Retailing; Advertising & Promotion; Brand name products; Case studies; Marketing; Product management
First sentence: Some strategies are a matter of choice; Internal Branding is a prerequisite to successfully positioning a company to the public it wishes to serve.