BrandSimple
Subtitle: How the Best Brands Keep it Simple and Succeed
Contributors: Martin Sorrell (Foreword)
Publisher: Palgrave Macmillan
Published: September 3, 2006
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781403974051
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Philosophy; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Business names; Planning