Who wrote this sh*t?
Subtitle: the rise and fall and rise of a Madison Avenue lunatic
By: by Steve Penchina
Edition: First edition.
Publisher: Channel V Media
Published: 2015
Place of publication: New York
Language: eng
Number of pages: 321
ISBN-13: 9780982607411
Copyright date: 2015
Subjects: Advertising executives; Biography; Advertising
Other titles: Who wrote this shit?
Description: "In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent 'If we weren't so bad, we wouldn't be so good' campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot 'The Monk' for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time."--