International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 12 edition
Publisher: McGraw-Hill Companies
Published: February 2004
Language: eng
Format: Hardcover
Number of pages: 697
ISBN-13: 9780071111027
Subjects: Sales & marketing; Marketing - Multilevel; Business / Economics / Finance; Export marketing; International business enterpr; International business enterprises; Business/Economics