Variety for sale
Subtitle: mass customization or mass confusion?
By: Cynthia Huffman, Barbara E. Kahn
Contributors: Kahn, Barbara E; Marketing Science Institute
Series: Report -- no. 98-111; Report (Marketing Science Institute) -- no. 98-111
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: Consumers' preferences; Sales promotion; Marketing research
Other titles: Mass customization or mass confusion
Notes: "Working Paper."

"June 1998."

Includes bibliographical references (p. 31-33)