Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing
Subtitle: Proceedings of the 2013 World Marketing Congress
Publisher: Springer; Springer International Publishing AG
Published: Sep 06, 2017
Format: hardcover
Number of pages: 922
ISBN-13: 9783319241821
Notes: Source title: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in ... of the Academy of Marketing Science)