In search of stupidity
Subtitle: over 20 years of high-tech marketing disasters
By: Merrill R. Chapman.
Publisher: Apress; Distributed to the book trade in the United States by Springer-Verlag
Published: 2003
Place of publication: Berkeley, CA; New York, NY
Language: eng
Format: Hardcover
Number of pages: 252
Subjects: History of specific subjects; Sales & marketing; Marketing - General; Computer software industry; Case studies; Computers; Business / Economics / Finance; Management; Computer Books: General; General; Advertising & Promotion; Computers / General; Computers / Programming / Software Development; Business failures; Finance; Computer Industry
Description: A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.
Table of contents: title: First movers, first mistakes: IBM, Digital Research, Apple, and Microsoft; title: A rather nutty tale: IBM and the PC Junior; title: Positioning puzzlers: MicroPro and Microsoft; title: We hate you, we really really hate you: Ed Esber and Ashton-Tate; title: The idiot piper: OS/2 and IBM; title: Frenchman eats frog, chokes to death: Borland and Philippe Kahn; title: Brands for the burning: Intel and Motorola; title: From Godzilla to Gecko: the long, slow decline of Novell; title: Ripping PR yarns: Microsoft and Netscape; title: Purple haze all through my brain: the Internet and ASP Busts.