Redesigning Identity
Publisher: Rockport Publishers
Published: October 1, 2002
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9781564969088
Subjects: Graphic design; Pottery & Ceramics; Art; Art & Art Instruction; Art / General; Graphic Arts - General
First sentence: "If the brand is the anchor, all communication must reflect this, both in terms of positioning and core values.