Channel Champions
Subtitle: How leading companies build new strategies to serve customers
Publisher: Jossey-Bass
Published: September 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780787950347
Subjects: Sales & marketing management; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - General; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics / Sales & Selling; Business & Economics-Advertising & Promotion; Business & Economics-Sales & Selling - General; Management
First sentence: In the beginning there was the product.