Political communication in direct democratic campaigns
Subtitle: enlightening or manipulating?
By: [edited by] Hanspeter Kriesi
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: Houndmills, Basingstoke, Hampshire, UK; New York
Language: eng
ISBN-13: 9780230304895
Subjects: POLITICAL SCIENCE / Political Process / Elections; Press coverage; Political campaigns; Communication in politics; Mass media; POLITICAL SCIENCE / Political Process / Political Parties; Political aspects; POLITICAL SCIENCE / Government / National
Notes: Includes index.
Table of contents: title: Political communication : an integrated approach / Hanspeter Kriesi; title: The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard; title: Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher; title: Coalition formation / Laurent Bernhard and Hanspeter Kriesi; title: Construction of the frames / Regula Hänggli, Laurent Bernhard and Hanspeter Kriesi; title: Message delivery / Laurent Bernhard; title: Media organizations in direct democratic campaigns / Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert; title: Coverage of the campaigns in the media / Matthias A. Gerth, Urs Dahinden, Gabriele Siegert; title: Key factors in frame-building / Regula Hänggli; title: The role of predispositions / Hanspeter Kriesi; title: The role of knowledge / Heinz Bonfadelli and Thomas N. Friemel; title: When campaign messages meet ideology : the role of arguments for voting behavior / Werner Wirth, Jörg Matthes, and Christian Schemer; title: The impact of positive and negative affects in direct-democratic campaigns / Werner Wirth, Christian Schemer, Rinaldo Kühne, and Jörg Matthes; title: Conclusion / Hanspeter Kriesi.