Branding and marketing toolkit.
Subtitle: lessons from the Ford Foundation Community-Based Forestry Demonstration Program, 2000-2005
By: by Mary Virtue, with the Branding and Marketing Advisory Group.
Contributors: Branding and Marketing Advisory Group.; Ford Foundation Community-Based Forestry Demonstration Program.
Publisher: Aspen Institute
Published: 2005
Place of publication: Washington, D.C
Language: eng
Number of pages: 126
Subjects: Forest products industry -- United States -- Marketing; Small business -- United States -- Marketing; New business enterprises -- United States -- Marketing
Other titles: Community-based businesses and products; Community-based forestry products :; Ford Foundation Community-Based Forestry Demonstration Program, 2000-2005
Notes: "Branding and marketing toolkit : community-based businesses and products"--Cover.

An accompanying Branding and marketing community forestry products DVD provides the facilitator with introductions to the instructional sections for individuals and groups who then  work through worksheets on their own.

A second accompanying Branding and marketing instructional multimedia CD-ROM provides a digital archive of presentations and transcripts from a Demonstration Program peer learning held in Addison County, Vermont, in October 2002.

Online worksheets are available to supplement the text.

"Annotated bibliography":  p. 123-126.

System requirements for second accompanying CD: DVD player; or Windows 98SE (or later), Pentium III, 650Mhz, 64MB RAM, 24-bit color depth (thousands of colors), 16-bit stereo sound card and speakers (or headphones), 12x CD-ROM Drive; or Macintosh OS 9 or X (or later),  PowerPC, 333Mhz, 128MB RAM, 24-bit color depth.