Consumer packaging - its technique and psychology.
Series: Its Packaging series, no.27
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 39
Subjects: Packaging.
Table of contents: value: Consumer packaging clinic.- A panel session: Introduction. The role of the package analyst, by Lee Hickox. The role of the social psychologist, by J. M Vicary. The role of the package designer, by Jim Nash. The role of the food technologist, by L. V. Burton. Panel discussion.- Case study of a full-scale package redesign program, by M. C. Pollock.- New opportunities in packaging perishable foods, by C. W. Hauck.