Building media relationships
Subtitle: how to establish, maintain, and develop long-term relationships with the media
By: by Susan Sommers
Edition: 2nd ed.
Publisher: Oxford University Press
Published: 2009
Place of publication: Don Mills, Ont; New York
Language: eng
Number of pages: 243
ISBN-13: 9780195426953
Subjects: Public relations; Mass media and business; Industrial publicity
Notes: Includes bibliographical references and index.