Alternative strategies for strategy research in marketing
By: by Derek F. Abell.
Series: Marketing Science Institute working paper; Report / Marketing Science Institute ;; no. 78-100; Report (Marketing Science Institute) ;; no. 78-100.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 28