How much is enough advertising?
Subtitle: Proceedings.
By: Joseph C. Seibert, ed. Sponsored by the Department of Marketing, Miami University, the American Marketing Association, Cincinnati Chapter [and] the Miami Student Marketing Club
Contributors: Seibert, Joseph C
Series: Miami University. Oxford, Ohio. Bureau of Business Research. Business report -- no. 5; Business report (Miami University (Oxford, Ohio). Bureau of Business Research) -- no. 5
Publisher: [Miami University, Bureau of Business Research]
Published: 1962
Place of publication: Oxford, Ohio
Language: eng
Number of pages: 64
Subjects: Advertising -- Congresses