Relevance in marketing.
Subtitle: Marketing in motion. Combined proceedings, 1971 Spring and Fall conferences.
By: Edited by Fred C. Allvine.
Contributors: Allvine, Fred C., ed.; American Marketing Association.
Series: American Marketing Association. Conference proceedings series -- no. 33.
Published: 1972
Place of publication: [Chicago
Language: eng
Number of pages: 682
Subjects: Marketing -- Congresses.
Genres: Congresses.
Other titles: Marketing in motion.
Notes: "Proceedings were prepared for the International Marketing Congress held in San Francisco from April 13-15 and the Educator's [sic] Conference held in Minneapolis from August 30- September 7 ... The theme for the Fall Management Conference ... [was] Relevance in Marketing: Problems, Research, Action. The theme of the International Marketing Congress was Marketing in Motion -- Where the Action Is."