Effective Advertising
Subtitle: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Publisher: Sage Publications, Inc
Published: November 25, 2003
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9780761922520
Subjects: Media, information & communication industries; Consumers; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Attitudes; Advertising