Business
Subtitle: strategy, development, application
By: Gary J. Bissonette
Edition: 1st ed.
Publisher: McGraw-Hill Ryerson
Published: 2012
Place of publication: Whitby, Ont
Language: eng
Number of pages: 480
ISBN-13: 9780070967465
Subjects: Business; Textbooks; Management; Affaires; Manuels d'enseignement supérieur; Gestion
Notes: Includes bibliographical references and index.
Table of contents: title: What is business?; title: The Canadian economic environment; title: The global marketplace; title: The environment & sustainable business practices; title: Ethics and corporate social responsibility; title: Developing a business strategy; title: Managing and leading the organization's talent; title: Developing your business structure and culture; title: Operations and supply chain management; title: The marketing challenge; title: Understanding the marketing effort; title: Cost-base analysis and pricing; title: Introduction to capital and financial markets; title: Understanding financial statements; title: Analyzing new business ventures.