The chewing gum war
Subtitle: a case study in market share
By: a co-production of the BBC and The Open University ; produced and directed by Charles Miller
Contributors: Potter, Libby; British Broadcasting Corporation; Open University; Films for the Humanities (Firm)
Series: MKT 230 (NU course); MKT 402A (NU course); MKT 430 (NU course); MKT 443 (NU course); MKT 631 (NU course); MGT 442 (NU course); MGT 602 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2007
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] :
Number of pages: 28
Subjects: Chewing gum industry; Chewing gum; Wm. Wrigley Jr. Company; Cadbury Schweppes
Other titles: Money programme (Television program)
Description: Focuses on two major chewing gum companies, Wrigley's and Cadbury Schweppes. Simon Baldry, Managing Director of Cadbury Trebor Bassett, and Gharry Eccles, Managing Director of Wrigley's UK, take turns explaining their business strategies, while retailers describe how the chewing gum battle is playing out at the cash register.
Notes: Originally produced as an episode of the BBC television series: The money programme.

Editor, Clive Edwards.

Reporter, Libby Potter.

DVD-R.

Closed-captioned for the hearing impaired.