Media selection and advertising scheduling strategy
By: Ramaiya Balachandra
Publisher: [publisher not identified]
Published: 1975
Place of publication: [New York]
Language: eng
Number of pages: 239
Subjects: Advertising media planning
Notes: "78-4349."

Thesis--Columbia University.

Bibliography: leaves 234-239.

Microfilm. Ann Arbor, Mich. : University Microfilms, 1978. 1 microfilm reel.  35 mm.