Life study of consumer expenditures
Subtitle: a background for marketing decisions.  v. 1-6
Contributors: Politz (Alfred) Research, inc., New York
Publisher: Time, inc.
Published: 1957
Place of publication: [New York
Language: eng
Subjects: Market surveys -- United States
Other titles: Life (Chicago)
Notes: "Conducted for Life by Alfred Politz Research, inc."
Table of contents: value: Vol. 1. A background for marketing decisions.  Vol. 2. Magazine coverage of consumer expenditures.  Vol. 3. Magazine coverage of consumer expenditures: Life, The Saturday evening post, Look, Ladies' home journal, Reader's digest.  Vol. 4. Description of operational design and procedures, by Alfred Politz Research inc.  Vol. 5. Duplicate magazine coverage of households and consumer expenditures: Life, The Saturday evening post, Look, Reader's digest, Ladies' home journal.  Vol. 6. Magazine combinations; coverage of households & consumer expenditures by frequency of reading.