Marketing without borders
Subtitle: proceedings of the first annual conference of the Academy of Marketing, [8-10 July 1997, Manchester, England]
By: edited by Ruth Ashford et al..
Contributors: Ashford, Ruth.; Marketing Education Group. Annual Conference,
Publisher: Manchester Metropolitan University
Published: 1997
Place of publication: Manchester
Language: eng
Notes: 31st annual conference of the Marketing Education Group, now renamed the Academy of Marketing.