Marketing for professional artists
Subtitle: in the second decade of the 21st century
By: Peter K. Worsley
Publisher: CreateSpace Independent Publishing Platform
Published: 2014
Language: eng
Number of pages: 101
ISBN-13: 9781493527366
Subjects: Art; Vocational guidance; Artists; Marketing; Branding (Marketing); Economic aspects; Handbooks, manuals
Description: "A debut guide to promoting and selling artwork online and off. Worsley guides his fellow artists through the fundamentals of a profitable art career... covering "inbound" and "outbound" marketing methods and offering advice on working with physical and virtual galleries. He also shows readers the basics of email marketing, digitizing artwork and creating websites with e-commerce capabilities. Both beginners and experienced artists will find actionable information here, including how to maintain an offsite repository of digital images and how to refine their monthly newsletters..."--Back cover.
Notes: Includes bibliographical references and index.