Consumer Boycotts
Subtitle: Effecting Change Through the Marketplace and Media
Publisher: Routledge
Published: August 11, 1999
Language: eng
Number of pages: 304
ISBN-13: 9780415924573
First sentence: To buy or not to buy? This behavioral question, while lacking the momentous, life-or-death quality of the Shakespearean original, is nonetheless apparently becoming a vexing one for many American consumers.