The rise and fall of CyberGold.com
By: John E. Peltier, Michael J. Gallivan
Contributors: Gallivan, Michael J.
Publisher: Idea Group Pub.
Published: 2004
Place of publication: Hershey, PA
Language: eng
Format: [electronic resource] /
Number of pages: 329
Subjects: Case studies; Management; Internet marketing; CyberGold.com
Other titles: Annals of cases on information technology.; EBSCO eBook collection.
Notes: Caption title.

At head of title: IT5708.

"This chapter appears in the book Annals of cases on information technology 2004, Volume 6, edited by Mehdi Khosrow-Pour"--P. [312].

Includes bibliographical references (p. 319-320).

Made available through NetLibrary; access may be limited to NetLibrary affiliated libraries.

Mode of access: World Wide Web.