When you are the headline
Subtitle: managing a major news story
By: Robert B. Irvine.
Publisher: Dow Jones-Irwin
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 333
Subjects: Television broadcasting of news -- Social aspects -- United States; Journalism -- Political aspects -- United States; Press releases -- History; Mass media -- Methodology
Notes: Bibliography: p. 303-321.
Includes index.