The SAGE handbook of international marketing
By: edited by Masaaki Kotabe and Kristiaan Helsen.
Contributors: Kotabe, Masaaki.; Helsen, Kristiaan.
Publisher: SAGE
Published: 2009
Place of publication: Los Angeles; London
Language: eng
Number of pages: 548
ISBN-13: 9781412934282
Subjects: Export marketing
Other titles: International marketing
Notes: Includes bibliographical references and index.