New-product forecasting
Subtitle: models and applications /edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.. --
Contributors: Wind, Yoram; Mahajan, Vijay; Cardozo, Richard N.
Publisher: Lexington Books, c1981.
Published: 1981
Place of publication: Lexington, Mass; Toronto
Language: eng
Number of pages: 564
Subjects: New products -- Mathematical models; Product management -- Mathematical models; Sales forecasting -- Mathematical models
Notes: Includes bibliographies and index.