Gift Giving
Subtitle: A Research Anthology
Contributors: Cele Otnes (Editor); Richard F. Beltramini (Editor)
Publisher: Bowling Green University Popular Press
Published: June 1996
Language: eng
Format: Paperback
Number of pages: 238
ISBN-13: 9780879727062
Subjects: Science: General Issues; Reference; Customs & Traditions; Social Science; Sociology; Sociology - General; General; Cross-cultural studies; Ceremonial exchange; Gifts
Description: Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving.

In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.