Strategic marketing cases and applications
By: David W. Cravens, Charles W. Lamb, Jr.
Contributors: Lamb, Charles W.
Edition: 2nd ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1986
Place of publication: Homewood, Ill
Language: eng
Number of pages: 803
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references.