International Business
Subtitle: An Introduction
Edition: New Ed edition
Publisher: Palgrave Macmillan; Palgrave
Published: May 1, 2002
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780333759783
Subjects: International business; Multinationals; Business & Economics; Business / Economics / Finance; Business/Economics; International - General; Business & Economics / General; Case studies; Finance; International business enterpr; International business enterprises; International trade; Management
First sentence: The rules are the same world-wide, from Trieste to Tokyo - if a business is to be successful then it needs to be aware of its general environment.