Managing the corporate brand
By: by Kathryn Troy.
Contributors: Conference Board.
Series: Research report -- no. 1214-98-RR; Conference Board report -- no. 1214-98-RR.
Publisher: Conference Board
Published: 1998
Place of publication: New York, N.Y
Language: eng
Number of pages: 30
Subjects: Brand name products -- Management
Notes: Caption title.

"The Conference Board"--Cover.