Audience ratings
Subtitle: radio, television, and cable
By: Hugh Malcolm Beville, Jr.
Edition: Rev. ed., including a complete account of peoplemeter developments.
Series: Communication; Communication (Hillsdale, N.J.)
Publisher: L. Erlbaum Associates
Published: 1988
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 381
Subjects: Radio programs -- Rating; Television programs -- Rating
Notes: Bibliography: p. 363-368.
Includes index.