Light Their Fire
Subtitle: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Publisher: Kaplan Business
Published: June 1, 2005
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781419502521
Subjects: Sales & marketing; Communication in personnel management; Business / Economics / Finance; Business & Economics; Organizational effectiveness; Business/Economics; Marketing - General; Employee motivation; Leadership; Business & Economics / General; Communication in personnel man
First sentence: If Ben Franklin hadn't taken his baseball coach's advice, he probably wouldn't have discovered what he called "electric fire," and we might all still be in the dark.