War in the boardroom
Subtitle: why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it
By: Al & Laura Ries.
Contributors: Ries, Laura.
Publisher: Collins Business
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 272
ISBN-13: 9780061669194
Subjects: Marketing -- Psychological aspects; Management -- Psychological aspects; Left and right (Psychology); Organizational effectiveness; Success in business
Other titles: Left-brain management and right-brain marketing; Right-brain marketing
Notes: Includes index.