Marketing in the tourism industry
Subtitle: the promotion of destination regions
By: edited by Brian Goodall and Gregory Ashworth.
Contributors: Goodall, Brian, 1937-; Ashworth, G. J. 1941-
Publisher: Routledge
Published: 1990
Place of publication: London
Language: eng
Number of pages: 244
Subjects: Tourist trade.; Marketing.
Notes: First published: London:Croom Helm, 1988.

Includes bibliographical references and index.