Strategic management in the media
Subtitle: from theory to practice
By: Lucy Küng.
Publisher: SAGE
Published: 2008
Place of publication: London; Thousand Oaks, Calif
Language: eng
Number of pages: 248
ISBN-13: 9781412903127; 9781412903134
Subjects: Mass media -- Management.; Strategic planning.
Notes: Includes bibliographical references (p. [224]-239) and index.