Basic marketing research
Subtitle: a decision-making approach
By: Naresh K. Malhotra, Mark Peterson.
Contributors: Peterson, Mark, 1956-
Edition: 2nd ed.
Publisher: Pearson/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Subjects: Marketing research.
Notes: Includes bibliographical references and indexes.