Blueprints for innovation
Subtitle: how creative processes can make you and your company more competitive
By: Charles W. Prather and Lisa K. Gundry.
Contributors: Gundry, Lisa K., 1958-
Series: AMA management briefing
Publisher: American Management Association
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 93
Subjects: Creative ability in business.; Organizational change -- Management.; Problem solving.; Product management.; Technological innovations.
Notes: Includes bibliographical references.