Marketing research
Subtitle: an integrated approach
By: Alan M. Wilson.
Publisher: Financial Times
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 353
Subjects: Marketing research
Description: "Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET.
Notes: Includes index.