What's Keeping Your Customers Up at Night?
Subtitle: Close More Deals by Selling to Your Client's Pain
Edition: 1 edition
Publisher: McGraw-Hill
Published: February 27, 2003
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780071411035
Subjects: Sales & marketing; Sales; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Customer Service; Sales & Selling - Techniques; Business & Economics / Customer Service; Business & Economics / General; Business & Economics-Advertising & Promotion; Business & Economics-Sales & Selling - Techniques; Sales & Selling - General; Customer relations; Public relations; Selling
First sentence: In the beginning, there was pain.