Flying high in a competitive industry
Subtitle: secrets of the world's leading airline
By: Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
Contributors: Wirtz, Jochen; Pangarkar, Nitin
Edition: Rev. ed.
Publisher: McGraw Hill
Published: 2009
Place of publication: Singapore
Language: eng
Number of pages: 246
ISBN-13: 9780071281966
Subjects: History; Commercial Aeronautics; Singapore Airlines
Description: "This book explores the historical development, important trends and key economic aspects of the alrline industry; the important strategic choices and resource deployment decisions at StA; cost-effective service excellence, SIA's core competence; how SlA sustains ITS innovative orientation in the face of intense cost pressures, lndustry crises and the push towards commoditisation; StA's human resource management processes; the importance of achieving strategic alignment, and of recognizing and dealing with misalignments; and StA's institutional context and culture."--Jacket.
Notes: Includes bibliographical references and index.