Sharing best practices in sport marketing
Subtitle: the Sport Marketing Association's inaugural book of papers, edited and selected from the Inaugural Conference, November, 2003
By: Brenda G. Pitts, editor
Contributors: Pitts, Brenda G., editor; Sport Marketing Association
Publisher: Fitness Information Technology, West Virginia University
Published: 2004
Place of publication: Morgantown, WV
Language: eng
Number of pages: 233
Subjects: Sports -- United States -- Marketing; Sports -- United States -- Public relations; Sports -- United States -- Management
Notes: Includes bibliographical references