The Source of Success
Subtitle: Five Enduring Principles at the Heart of Real Leadership
Contributors: Ram Charan (Foreword)
Publisher: Jossey-Bass
Published: August 22, 2005
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780787980375
Subjects: Management & management techniques; Management - General; Business / Economics / Finance; Business & Economics; Business/Economics; Success; Leadership; Business & Economics / Leadership
First sentence: Imagine a business executive in his late fifties, wearing pinstripes, standing before an audience of similar business types and playing a recording of R.E.M.'s "The End of the World as We Know It."
Description: "In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee - a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within our selves."--Jacket.