La guerra de las mayonesas
Subtitle: un caso de ataque al líder
By: Norelis Betancourt y Raquel Benbunan
Contributors: Benbunan, Raquel
Series: Caso de estudio IESA -- no. 6; Casos de estudio -- no. 6.
Publisher: Ediciones IESA
Published: 1989
Place of publication: Caracas, Venezuela
Language: spa
Number of pages: 25
Subjects: Salad dressing industry; Mayonnaise industry; Market surveys
Notes: Caption title.

"CEI-89-1"--Cover.