CRM
Subtitle: la gestion de la relation client
By: Dominique Moisand.
Publisher: Hermes Science
Published: 2002
Place of publication: Paris
Language: fre
Number of pages: 223
Subjects: Relations avec la clientèle; Service à la clientèle -- Gestion; Qualité de service; Commerce électronique
Work titles: Customer relationship management.
Notes: Trad. de : Customer relationship management.

Bibliogr.

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