The marketer's guide to user-generated content
By: by Susan Nunziata and the editors of EPM Communications
Contributors: EPM Communications, Inc
Publisher: EPM Communications, Inc.
Published: 2007
Place of publication: New York, NY
Language: eng
Number of pages: 70
ISBN-13: 9781885747860
Subjects: Consumers' preferences; User-generated content; Economic aspects; Social media; Marketing