The business of ecotourism
By: Carol Patterson ; foreword by Delia and Mark Owens.
Edition: 2nd ed.
Publisher: Explorer's Guide Pub.; Explorers Guide Pub; Brand: Explorers Guide Pub
Published: 2002
Place of publication: Rhinelander, WI
Language: eng
Number of pages: 174
Subjects: Ecotourism -- Handbooks, manuals, etc.; Tourism -- Handbooks, manuals, etc.; Tourism -- Environmental aspects.; Ecotourism -- Planning.; Economic development -- Environmental aspects.
Genres: Handbooks, manuals, etc.
Other titles: Business of ecotourism :
Notes: Title on disc: Supplemental files.

Includes bibliographical references and index.
Table of contents: title: Understanding the ecotourism industry; title: The planning process; title: The eco in ecotourism; title: Marketing your product; title: Sustainable tourism and the travel trade; title: Building partnerships for success; title: The dollars and sense of your business; title: Climbing the customer service mountain; title: Getting the right people for the job; title: Managing your business risk; title: Business planning; title: Industry standards and associations.