Advertising attack
By: Laura J. Hensley.
Edition: 1st ed.
Series: Mastering media
Publisher: Raintree
Published: 2010
Place of publication: Chicago, Ill
Language: eng
ISBN-13: 9781410938428
Subjects: Advertising; Advertising campaigns
Notes: Includes bibliographical references and index.
Table of contents: title: Advertising all around you; title: A brief history of advertising; title: How is an advertisement made?; title: Advertising strategies; title: Advertising techniques and tricks; title: Desperate for attention; title: Is it an ad?; title: Internet advertising; title: Do-it-yourself; title: Advertising timeline.