Marketing and management science, a synergism
By: by William A. Clark and Donald E. Sexton, Jr.
Contributors: Sexton, Donald E.
Series: Irwin series in quantitative analysis for business
Publisher: R. D. Irwin
Published: 1970
Place of publication: Homewood, Ill
Number of pages: 451
Subjects: Electronic data processing -- Marketing management; Electronic data processing -- Marketing
Notes: Bibliography: p. 423-444.