Cranfield research papers in marketing & logistics, 1973/1974
Contributors: Walters, David, 1936-; Cranfield School of Management
Edition: Library ed. --
Publisher: MCB (European Marketing & Customer Studies) for the authors
Published: 1975
Place of publication: Bradford, Eng
Language: eng
Number of pages: 252
Subjects: Marketing; Shipment of goods
Notes: "This volume contains the first five Cranfield research papers in marketing logistics studies which report on doctoral work and major research projects undertaken at or in association with the Cranfield School of Management."

Includes bibliographical references.