Markstrat online by StratX
Subtitle: student handbook
By: Jean-Claude Larreche, Hubert Gatignon, Remi Triolet.
Contributors: Gatignon, Hubert.; Triolet, Remi.
Edition: Version 2.0
Publisher: StratX International
Published: 2003
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 115
Subjects: Marketing -- Computer simulation; Management games
Notes: "Building the bridge from learning to action". Cover.