French for Marketing
Subtitle: Using French in Media and Communications
Publisher: Cambridge University Press
Published: January 28, 1998
Language: fre
Format: Paperback
Number of pages: 368
ISBN-13: 9780521585354
Subjects: Language for business; Language teaching & learning material & coursework; Mass media and language; Language; French; Business & Economics; Language Arts / Linguistics / Literacy; Mass media; Marketing - General; General; Business & Economics / Marketing / General; Foreign Language Study / French; Foreign Language Study-French; Language Arts & Disciplines-General; Mass media--Marketing; Social aspects; Advertising & Promotion; French language; Marketing
First sentence: Une etude menee par Proximite (agence specialisee de communication) aupres de 157 directeurs d'entreprises francaises montre qu'en 1993, la plupart d'entre eux ont choisi de nouveaux supports publicitaires (promotion, stimulation, force de vente, distribution, publicite directe).