study of printed advertising rating methods
Contributors: Politz (Alfred) Research, inc., New York.
Publisher: The Foundation
Published: 1956
Place of publication: New York
Language: eng
Subjects: Advertising -- Research.; Market surveys -- United States.
Table of contents: class: section
title: v. 1. Issue readers, according to aided recall and recognition methods.; class: section
title: v. 2. Advertising ratings obtained by the aided recall, recognition and reader interest methods.; class: section
title: v. 3. Advertisements studied and summary of ratings obtained by the aided recall, recognition and reader interest methods.; class: section
title: v. 4. Summary bulletins.; class: section
title: v. 5. How eight variables measured in Parm study affect ad ratings.