The Email Revolution
Subtitle: How to Build Brands and Create Real Connections
Publisher: Allworth Press
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 378
ISBN-13: 9781621533856
Subjects: Industrial Management; Internet marketing; Organizational Behavior; Business Communication; General; Management Science; Management; Electronic mail messages; Branding (Marketing); BUSINESS & ECONOMICS
Description: In 1978, fourteen-year-old technology prodigy V.A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT & T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizatio.
Notes: Print version record.
Table of contents: title: Cover; Half Title; Title; Copyright; Dedication; Statement of Donation; Statement from a young V.A. Shiva Ayyadurai, in 1981, predicting the future of email; Contents; Foreword by Dr. Leslie P. Michelson; Statement from Noam Chomsky; Personal Note; Introduction; Part One: What Is Email?; Chapter 1: Smoke Signals to Email; Chapter 2: Electrified Paper; Chapter 3: The Pulse of Email; Chapter 4: Ten Commandments of Email; Part Two: The Power Of Email; Chapter 5: Brand Intimacy: Nike and Calvin Klein Style; Chapter 6: George Bush Ain't Dumb; Chapter 7: P & G Goes Neighbor to Neighbor.; title: Chapter 8: Unilever Makes It PersonalChapter 9: Kennedy and Frist: Smartest Senators in Congress; Chapter 10: Building a Trusted Brand Through Secure Email; Chapter 11: A Complaint Is a Gift; Chapter 12: Watch What You Write; Chapter 13: The Art of Email; Chapter 14: Email for Small and Mid-Market Businesses; Chapter 15: When Oprah and Chopra Meditate on Email; Part Three: Email Takeaways; chapter 16:10 Reasons Why Email Is Here to Stay; chapter 17:50 Tips on Using Email; Afterword; Appendix; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Appendix F; Appendix G; Acknowledgment.; title: About the AuthorEndnotes; Index.