Taking the mystique out of hospital marketing
Subtitle: how one hospital took a heads-up, hands-on approach to marketing
By: M.P. Gandy, Jr., Jamie L. Haeuser, editors
Publisher: Baxter Healthcare Corp.
Published: 1986
Place of publication: Deerfield, Ill
Language: eng
Number of pages: 124
Subjects: Advertising as Topic; Economics; Case studies; Hospital Economics; Health Services; East Jefferson General Hospital (Metairie, La.)