The encoding of numerical and verbal information on product attributes
Subtitle: implications for consumer memory
By: Madhubalan Viswanathan
Contributors: University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 92-0104; BEBR faculty working paper -- no. 92-0104.
Publisher: University of Illinois at Urbana-Champaign
Published: 1992
Place of publication: Champaign
Language: eng
Number of pages: 32
Subjects: Economics
Notes: Includes bibliographical references (p.30-31).