The influence of black household members in Soweto on decisions to purchase selected consumer goods, 1984
By: by A.P. Rademeyer and J. Els.
Contributors: Els, J.
Series: Research report ;; no. 123 =; Navorsingsverslag ;; no. 123; Research report (University of South Africa. Bureau of Market Research) ;; no. 123.
Publisher: Bureau of Market Research, University of South Africa
Published: 1985
Place of publication: Pretoria
Language: eng
Number of pages: 116
Subjects: Brand choice -- South Africa -- Soweto.; Blacks -- South Africa -- Soweto -- Attitudes.; Consumer goods -- South Africa -- Soweto.