Communication of Politics
Subtitle: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
Contributors: Bruce I. Newman (Editor); Dejan Vercic (Editor)
Publisher: Haworth Political Press
Published: July 2003
Language: eng
Format: Paperback
Number of pages: 184
ISBN-13: 9780789021595
Subjects: POLITICS & GOVERNMENT; Political Science; General; Politics / Current Events; United States; Politics/International Relations; Slovenia; Political Process - General; Communication in politics; Campaign management; Great Britain
First sentence: SUMMARY. The abiding motif of election campaigns in the USA is not the spot ad, nor the candidate debate, nor even the campaign Web site, but instead remains the campaign button.