Konsten att förföra konsumenten
Subtitle: en kritisk granskning av läroböcker i marknadsföring
By: Ernst Jonsson.
Series: Tema nova
Publisher: Rabén & Sjögren
Published: 1979
Place of publication: Stockholm
Language: swe
Number of pages: 173
Subjects: Marketing -- Management -- Textbooks.; Advertising -- Textbooks.; Consumer protection.
Notes: Bibliography: p. 171-[174]