ha-Mahpakh ha-gadol be-shiṿuḳ
Subtitle: ʻidan ha-peraṭ ṿe-khetsad le-hafiḳ mimenu reṿaḥ
By: Sṭan Rap ṿe-Ṭom Ḳolins ; [targum Barukh Ḳorot]
Publisher: Maṭar
Published: 1991
Place of publication: Tel Aviv
Language: heb
Number of pages: 398
Subjects: Marketing; Advertising; Sales promotion
Notes: Translation of: The great marketing turnaround.