Occupational manuals and projects in marketing
By: Consulting editor: Eugene L. Dorr
Publisher: Gregg Division, McGraw-Hill
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 17
Subjects: Marketing; Textbooks
Other titles: Marketing research.; Product planning.; Buying and pricing.; Physical distribution.; Basic salesmanship.; Creative selling.; Display and promotion.; Wholesaling.; Communications in marketing.; Psychology and human relations in marketing.; Economics of marketing.; Data processing in marketing.
Notes: Indiana state adopted textbook, 1972-1977.

Cover title.

Vols. divided into three groups: Marketing activities, v. 1-10; Basic and social skills, v. 11-13; General business and economic foundations, v. 14-17.
Table of contents: title: v. 1. Marketing research.; title: v. 2. Product planning.; title: v. 3. Buying and pricing.; title: v. 4. Physical distribution.; title: v. 5. Basic salesmanship.; title: v. 6. Creative selling.; title: v. 7. Advertising.; title: v. 8. Display and promotion.; title: v. 9. Customer services.; title: v. 10. Wholesaling.; title: v. 11. Communications in marketing.; title: v. 12. Mathematics in marketing.; title: v. 13. Psychology and human relations in marketing.; title: v. 14. The economics of marketing.; title: v. 15. Organization for marketing.; title: v. 16. Data processing in marketing.; title: v. 17. Careers in marketing.