Studies in readership
Subtitle: a report of an enquiry
By: designed and directed by William A. Belson.
Contributors: London School of Economics and Political Science. Survey Research Unit.; Institute of Practitioners in Advertising.
Publisher: Business Publications
Published: 1962
Place of publication: London
Language: eng
Number of pages: 226
Subjects: Readership surveys -- Great Britain; English newspapers; English periodicals
Notes: Result of two surveys conducted by the Survey Research Unit of the London School of Economics and Political Science, initiated by the Institute of Practitioners in Advertising and carried out in 1960.