Le marketing en dix-huit textes choisis
Subtitle: extraits de la Harvard Business Review
By: réunis par Edward C. Bursk, John F. Chapman ; traduit de l'américain par Guy Bardet. Tome 2.
Contributors: Bursk, Edward C.; Chapman, John F. 1902-
Publisher: Les Éditions d'Organisation
Published: 1974
Place of publication: Paris
Language: fre
Other titles: Harvard Business Review.
Notes: In 2 vols.

Translated from the American edition entitled 'Modern marketing strategy' published: HarvardUniversity Press.