Analytic approaches to product and marketing planning
Subtitle: proceedings of Workshop cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business
By: edited by Allan D. Shocker.
Contributors: Shocker, Allan D.; American Marketing Association.; Marketing Science Institute.; University of Pittsburgh. Graduate School of Business
Series: Report - Marketing Science Institute ; no. 79-104
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 492
Subjects: Product management -- Congresses.; Marketing -- Management -- Congresses.
Genres: Congresses.
Notes: Includes bibliographies.