Fundamentals of marketing, additional dimensions
Subtitle: selections from the literature
By: edited by Jack L. Taylor, Jr., and James F. Robb.
Contributors: Robb, James F., joint comp.
Edition: 2d ed.
Publisher: McGraw-Hill
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 485
Subjects: Marketing
Notes: Includes bibliographical references.