Brand thinking and other noble pursuits
By: Debbie Millman
Publisher: Allworth Press; Allworth
Published: 2011
Place of publication: New York, NY
Language: eng
Number of pages: 256
ISBN-13: 9781581158649
Subjects: Interviews; Brand name products; Branding (Marketing); Journalists; Industrial designers
Description: "This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--