Strategic marketing for nonprofit organizations
By: Alan R. Andreasen, Philip Kotler.
Contributors: Kotler, Philip.
Edition: 7th ed.
Publisher: Pearson/Prentice Hall
Published: 2007
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780131753723
Subjects: Nonprofit organizations -- Marketing
Notes: Includes bibliographical references and index.