Audio-Branding
Subtitle: Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
By: Kai Bronner und Rainer Hirt (Hrsg.).
Series: Praxisforum Medienmanagement -- Bd. 5
Publisher: R. Fischer
Published: 2007
Place of publication: München
Language: ger; eng
Number of pages: 313
ISBN-13: 9783889274113
Subjects: Branding (Marketing); Music in advertising; Advertising; Brand name products; Psychological aspects
Notes: Includes bibliographical references.

In German, with 2 essays in English.