The way to win
Subtitle: taking the White House in 2008
By: Mark Halperin, John F. Harris.
Contributors: Harris, John F. 1963-
Edition: 1st ed.
Publisher: Random House
Published: 2006
Place of publication: New York
Number of pages: 454
ISBN-13: 9781400064472
Subjects: Presidents -- United States -- Election -- 2008.; Verkiezingscampagnes.; Presidentschap.; Politieke cultuur.; United States -- Politics and government -- 2001-2009.; Verenigde Staten.
Description: Two political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns. Halperin and Harris tell how two families--the Bushes and the Clintons--have held the White House for a generation, and examine Hillary Clinton's prospects for extending this record in 2008. Bush's strategic genius is Karl C. Rove--arguably the most influential White House aide in history. Halperin and Harris reveal in behind-the-scenes detail what he actually does--his trade secrets for winning elections. In the case of the Clintons, the chief strategist is Bill himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style--identifying techniques that all candidates can use in their pursuit of the White House.--From publisher description.
Table of contents: title: The freak show; title: The way to lose; title: The profile primary; title: Freak show politics; title: Watergate and the freak show; title: How Matt Drudge rules our world; title: Bill Clinton's trade secrets (and Al Gore's); title: 1992; title: Changing the conventional wisdom about Bill and Hillary Clinton; title: Weak and wrong; title: Bubba does Imus and (vice versa); title: Strong and right; title: Clinton versus Drudge; title: How to run for President and let the freak show destroy you; title: How the freak show killed Al Gore; title: "Evil genius"; title: Who is Karl Rove?; title: Rove beyond famous; title: Serious rewards; title: Ideas matter; title: The trade secrets of being President that George W. Bush and Karl Rove learned from Bill Clinton's successes (and failures); title: Play to your strengths (and away from your weaknesses); title: What Bush knew and when he knew it; title: Putting people first; title: Know a lot of people; title: Relationships, not transactions; title: Karl Rove in your mailbox; title: Comity is pretty; title: The effective executive; title: Renaissance, man; title: Machine politics; title: Make yourself the center of the information universe; title: Leave nothing to chance; title: Daily planner; title: Have the electoral college on the brain; title: Know much about history; title: Control freak; title: Metrics; title: Mastering the freak show; title: Understand and control the old media; title: Rally the base; title: The language Karl Rove uses to describe democrats; title: Transcendency, transparency, and destruction; title: Laura Bush: the second First Lady of the freak show era; title: Hillary Clinton, the freak show, and the presidency; title: What Hillary Clinton and Karl Rove know about the way to win the White House in 2008; title: Losing to the freak show; title: Challenging the freak show; title: Mastering the Senate, and the freak show; title: 44! (Assets); title: 44? (Liabilities); title: Conclusion: Clinton politics versus Bush politics.