The Why of Consumption
Subtitle: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)
Publisher: Routledge
Published: June 3, 2003
Language: eng
Number of pages: 352
ISBN-13: 9780415316170
First sentence: Over a half-century ago, Alderson (1957) argued that consumer behavior is best understood as problem-solving behavior.