The Consistent Consumer
Subtitle: Predicting Future Behavior through Lasting Values
Publisher: Kaplan Business
Published: May 1, 2005
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781419502736
Subjects: Market research; Consumer behavior; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Consumer Behavior - General; Business & Economics / General
First sentence: In the past 30 years, much has changed in the field of demographic and behavioral marketing.