Le Marketing
Subtitle: de la théorie à la pratique
By: Kotler... [et al.].
Contributors: Kotler, Philip, 1931-
Publisher: G. Morin
Published: 1991
Place of publication: Boucherville
Language: fre
Number of pages: 568
Subjects: Marketing
Description: Version française de "Marketing, Canadian Edition" (Prentice-Hall Canada, 1988) destinée principalement aux étudiants du collégial. SDM
Notes: Glossaire : p. 545-559

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