Organizational buying behavior
Subtitle: a state-of-the-art review and conceptualization
By: by Rowland T. Moriarty and Morton Galper.
Series: Marketing Science Institute working paper; Report / Marketing Science Institute ;; no. 78-101; Report (Marketing Science Institute) ;; no. 78-101.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 34