Essentials of marketing
Subtitle: text and cases
By: Geoffrey Lancaster, Lester Massingham.
Contributors: Massingham, Lester.
Edition: 2nd ed.
Publisher: McGraw-Hill Book Co.
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 496
Subjects: Marketing.; Marketing -- Case studies.
Notes: Includes bibliographical references and index.