Marketing Warfare
Edition: 1 edition
Publisher: McGraw-Hill
Published: November 1, 1997
Language: eng
Format: Paperback
Number of pages: 216
ISBN-13: 9780070527263
Subjects: Business strategy; Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Competition
First sentence: If marketing is war, let us make the most of us.