Fizz
Subtitle: harness the power of word of mouth marketing to drive brand growth
By: Ted Wright
Published: 2015
Language: eng
Number of pages: 221
ISBN-13: 9780071835749
Subjects: Communication in marketing; Branding (Marketing); Word-of-mouth advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Acknowledgments; title: Introduction; title: Influencers : who they are and why you need them; title: Two-ounce culture : why smart brands sample; title: What makes you talkable? : finding your brand's story; title: Strategic corporals : how and why to train your brand ambassadors; title: A matter of patience : measuring word-of-mouth marketing; title: Big data : the stories inside the numbers; title: Save your money : word of mouth marketing and small business; title: Myths, lies, and misconceptions; title: Talking to your boss about word of mouth marketing.