CIM Coursebook 02/03
Subtitle: Effective Management for Marketing (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: January 1, 2003
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780750657068
Subjects: Sales & marketing management; Business & Economics; Study Guides; Business/Economics; Marketing - General; Professional - General; Business & Economics / Marketing / General
First sentence: Think of management as the co-ordinating force that runs between and across all aspects of the organization.