Competitive intelligence advantage
Subtitle: how to minimize risk, avoid surprises, and grow your business in a changing world
By: by Seena Sharp.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470293171
Subjects: Business intelligence; Risk; Success in business
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : required reading (yes, really); title: The emergence of the hapless executive; title: Defining and refining competitive intelligence; title: Competitive intelligence : what you don't know will hurt you; title: Why fixating on competitors is wrong; title: Three distinctions every executive must know; title: Training yourself to detect opportunities and recognize clues; title: Knowing when and why to power up the CI engine; title: Next steps for you and your company; title: Understanding and evaluating information sources; title: Performing like a CI pro; title: Demystifying competitive intelligence, one fallacy at a time; title: What's in it for me?; title: Playing by the rules, SCIP, resources.