Principles of marketing
By: Philip Kotler ... [et al.].
Contributors: Kotler, Philip.; Kotler, Philip.
Edition: 3rd European ed.
Publisher: Prentice Hall
Published: 2002
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 856
Subjects: Marketing.
Notes: Includes bibliographical references and index.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.