Marketing Strategy
Subtitle:  A Decision-Focused Approach
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: April 4, 2002
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780072553932
Subjects: Sales & marketing; Business/Economics; Advertising & Promotion; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Marketing / General