Vermittlung emotionaler Erlebniswerte
Subtitle: eine Marketingstrategie für gesättigte Märkte
By: Franz-Josef Konert.
Series: Konsum und Verhalten ;; Bd. 10
Publisher: Physica-Verlag
Published: 1986
Place of publication: Heidelberg
Language: ger
Number of pages: 272
Subjects: Marketing -- Decision making.
Notes: Bibliography: p. 248-272.
Originally presented as the author's thesis (doctoral)--Universität-Gesamthochschule Paderborn, 1985.
Includes indexes.