Risk, values, and lifestyles
By: by Paul H. Ray.
Series: VALS report ;; no. 65
Publisher: Values and Lifestyles Program
Published: 1986
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025)
Language: eng
Number of pages: 61
Subjects: Risk-taking (Psychology) -- United States.; Lifestyles -- United States.; Consumers -- United States.; Marketing -- United States -- Psychological aspects.; Social values.; Typology (Psychology)
Notes: "May 1986."