The experts report on marketing research
Subtitle: online research, consumer insights & qualitative research, return on marketing investment, brand equity & advertising research : an ARF week of workshops event, October '99, New York City
Publisher: Advertising Research Foundation
Published: 1999
Place of publication: New York, NY
Language: eng
Number of pages: 196
Copyright date: 1999
Subjects: Marketing research; Congresses; Advertising; Research