A emergência do marketing bancário
Subtitle: o mercado jovem e as parcerias estratégicas com universidades
By: Bruno Valverde Costa
Series: Colecção Manuais
Publisher: Universidade Lusíada Editora
Published: 2005
Place of publication: Lisboa
Language: por
Number of pages: 216
Subjects: Bank marketing; College students as consumers; Target marketing
Notes: Includes bibliographical references (p. 203-216).