Differential involvement with products and issues
Subtitle: an exploratory study
By: Nancy T. Hupfer and David M. Gardner
Contributors: Gardner, David Morgan, 1936-; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 21; Faculty working papers -- no. 21.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1971
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 11
Notes: "To be presented at Association for Consumer Research, Annual Conference, University of Maryland, September 1, 1971"

Includes bibliographical references (leaf [15]).