The sounds of capitalism
Subtitle: advertising, music, and the conquest of culture
By: Timothy D. Taylor
Edition: Paperback edition.
Publisher: University Of Chicago Press
Published: 2014
Language: eng
Number of pages: 345
ISBN-13: 9780226151625
Subjects: Mass media and music; Music in advertising; Advertising; History
Notes: Previous edition: 2012.

Includes bibliographical references (pages 297-329) and index.
Table of contents: title: Introduction : capitalism, consumption, commerce, and music; title: Music and advertising in early radio; title: The classes and the masses; title: The Great Depression and the rise of the radio jingle; title: Music, mood, and television : the discovery and use of emotion in advertising music; title: The industrialization and standardization of jingle production; title: The discovery of youth; title: Consumption, corporatization, and youth in the 1980s; title: Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after; title: New capitalism, creativity, and the new petite bourgeoisie.