An introduction to qualitative market research
By: Mike Imms and Gill Ereaut
Contributors: Ereaut, Gill
Series: Qualitative market research -- 1; Qualitative market research -- 1.
Publisher: Sage
Published: 2002
Place of publication: London; Thousand Oaks, Calif
Language: eng
Format: [electronic resource] /
Number of pages: 136
ISBN-13: 9781848600799; 9781412906876
Subjects: Recherche en marketing; Qualitative research; Marketing research; Marketing; Recherche qualitative; BUSINESS & ECONOMICS; Research
Notes: Includes bibliographical references (p. [130]-132) and index.

Description based on print version record.