The carnival campaign
Subtitle: how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever
By: Ronald G. Shafer
Published: 2016
Language: eng
Number of pages: 279
ISBN-13: 9781613735404
Subjects: Politics and government; Presidents; Election
Description: Americans have come to expect that the nation’s presidential campaigns will be characterized by a carnival atmosphere emphasizing style over substance. But this fascinating account of the pivotal 1840 election reveals how the now-unavoidable traditions of big money, big rallies, shameless self-promotion, and carefully manufactured candidate images first took root in presidential politics.
Notes: Includes bibliographical references (pages 261-269) and index.
Table of contents: title: A compromise candidate; title: The first image campaign; title: Hello, Columbus; title: Old Tip: hero or coward?; title: Home sweet log cabin home; title: Little Matty; title: Palace of splendor; title: Showdown in Baltimore; title: A Democratic splinter; title: Tippecanoe and rallies too; title: The first gender gap; title: Petticoat power; title: Read all about us; title: Sing us a song; title: The marketing of a candidate; title: Going negative: the Democrats fight back; title: General Mum speaks; title: Old Tip on the campaign trail; title: Stump speakers; title: The Buckeye Blacksmith; title: Money talks; title: Stealing votes; title: Election returns; title: Mr. Harrison goes to Washington; title: Death of a president; title: And Tyler too.