Rocking the Ages
Subtitle: The Yankelovich Report on Generational Marketing
Publisher: Collins
Published: April 29, 1998
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780887309007
Subjects: Consumer issues; Market research; Rock & pop; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; United States; Marketing - Multilevel; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General; Consumer Behavior - General
First sentence: There is an ancient proverb: "Men resemble the times more than they do their fathers."