Competitive Identity
Subtitle: The New Brand Management for Nations, Cities and Regions
Publisher: Palgrave Macmillan
Published: January 23, 2007
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9780230500280
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; General; Marketing - General; Business & Economics / Marketing / General; Competition, International; Place marketing; Product management