Strategische Marketingplanung in Warenhäusern
Subtitle: Anwendung der Portfolio-Methode
By: Friedrich Wehrle.
Series: Schriften zum Marketing ;; Bd. 1; Schriften zum Marketing (Verlag Peter Lang) ;; Bd. 1.
Publisher: Lang
Published: 1981
Place of publication: Frankfurt am Main; Bern
Language: ger
Number of pages: 289
Subjects: Department stores -- Management.; Marketing -- Management.
Notes: Bibliography: p. 260-289.