Convergence Marketing
Subtitle: Strategies for Reaching the New Hybrid Consumer
Edition: 1st edition
Publisher: FT Press
Published: October 25, 2001
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780130650757
Subjects: Sales & marketing; Marketing - Research; Consumer Behavior - General; Business / Economics / Finance; Business & Economics; Marketing - General; Business/Economics; Marketing; Consumer behavior; Advertising & Promotion; Business & Economics / Marketing / International; Communication in marketing; Internet marketing