Business to business market research
Subtitle: understanding and measuring business markets
By: Ruth McNeil.
Contributors: Market Research Society.
Series: Market research in practice series
Publisher: Kogan Page
Published: 2005
Place of publication: London; Sterling, VA
Language: eng
Number of pages: 310
Subjects: Industrial marketing -- Research
Notes: Includes bibliographical references (p. 299-301) and index.
Published in association with the Market Research Society.