Verkaufsförderung
Subtitle: Strategie und Taktik
By: Peter M. Cristofolini, Gerhard Thies ; [Ill., Ilse Straeter].
Contributors: Thies, Gerhard, joint author.
Series: Marketing Management ; 7
Publisher: de Gruyter
Published: 1979
Place of publication: Berlin; New York
Language: ger
Number of pages: 264
Subjects: Sales promotion.
Notes: Bibliography: p. [253]-258.
Includes index.