The Engaged Customer 
Subtitle: The  New Rules of Internet Direct Marketing
Edition: 1st edition
Publisher: Collins
Published: November 7, 2000
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780066620787
Subjects: Business & Management; Internet; Sales & marketing; Marketing - General; Electronic Commerce; Electronic Mail; Marketing; Business & Economics; Business / Economics / Finance; Marketing - Direct; Business/Economics; Customer Service; E-Commerce - Internet Marketing; Business & Economics / Marketing / Direct; Case studies; Internet marketing
First sentence: IMAGINE YOU RUN a company that just spent $10 million on mar and advertising to acquire its first 200,000 Internet cus