Branding TV 
Subtitle: Principles and Practices
Edition: 2 edition
Publisher: Focal Press; Elsevier / Focal Press
Published: July 19, 2005
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780240807539
Subjects: Radio & television industry; Sales & marketing; Performing Arts; Pop Arts / Pop Culture; Performing Arts/Dance; Business Aspects; Performing Arts / Business Aspects; Television - General; Brand name products; Merken; Television broadcasting; gtt
First sentence: Branding and many of the notions of brand management are not new to most American consumer goods.