Customer Winback
Subtitle: How to Recapture Lost Customers--And Keep Them Loyal
Edition: 1 edition
Publisher: Jossey-Bass; Jossey-Bass Publishers
Published: February 16, 2001
Language: eng
Format: Perfect Paperback
Number of pages: 288
ISBN-13: 9780787946678
Subjects: Customer loyalty; Business & Economics; Business / Economics / Finance; Business/Economics; Entrepreneurship; Customer relations; Advertising & Promotion; Customer Service; Business & Economics / Customer Service; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Entrepreneurship; Customer services
First sentence: By any standards, Toni Neal was a high-value customer that any credit-card company would want to keep.