The Marketing Game
Subtitle: How the World's Best Companies Play to Win
Edition: 2nd edition
Publisher: Adams Media Corporation
Published: May 2001
Language: eng
Format: Paperback
Number of pages: 290
ISBN-13: 9781580624794
Subjects: Marketing - General; Decision making; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Sales & marketing; Management games; Marketing
First sentence: IT IS ALWAYS SURPRISING TO ME that so many businesses keep most of their employees in the dark about the company's overall business objectives or the CEO's vision for growth.