Fundamentals of strategy
By: Gerry Johnson, Kevan Scholes, Richard Whittington.
Contributors: Scholes, Kevan.; Whittington, Richard, 1958-
Publisher: Prentice Hall/Financial Times
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780273713104
Subjects: Business planning.; Strategic planning.; Business planning -- Case studies.; Strategic planning -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.