A novel marketplace
Subtitle: mass culture, the book trade, and postwar American fiction
By: Evan Brier.
Publisher: University of Pennsylvania Press
Published: 2009
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780812242072
Subjects: American fiction -- 20th century -- History and criticism; Fiction -- Publishing -- United States -- History -- 20th century; Literature publishing -- Economic aspects -- United States -- History -- 20th century; Authors and publishers -- United States -- History -- 20th century
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : selling the novel in the age of mass culture. Constructing the postwar art novel : the making and marketing of The sheltering sky; title: The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture; title: Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit; title: From novel to blockbuster : Peyton Place and the narrative of cultural decline; title: 1959 and beyond : mergers, acquisitions, and Norman Mailer; title: Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.