The Handbook of Field Marketing
Subtitle: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
Publisher: Kogan Page
Published: January 1, 2008
Language: eng
Format: Hardcover
Number of pages: 241
ISBN-13: 9780749450250
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Direct; Sales & Selling - General; Branding (Marketing); Business & Economics / Marketing / Direct; Business & Economics/Sales & Selling - General; Assessment, Testing & Measurement; Direct marketing; Sales promotion; Sampling