Marketing Myths That Are Killing Business
Subtitle: The Cure for Death Wish Marketing
Publisher: Mcgraw-Hill
Published: September 1993
Language: eng
Format: Hardcover
Number of pages: 308
ISBN-13: 9780070111240
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business/Economics; Marketing - General
First sentence: Conventional wisdom says that American business did extremely well during the 1980s.
Table of contents: class: section