Evaluating the effects of consumer advertising on market position over time
Subtitle: how to tell whether advertising ever works : a conference summary
By: by Stephen S. Bell.
Contributors: Bell, Stephen S.; Marketing Science Institute. Conference.
Series: Report (Marketing Science Institute) -- no. 88-107
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA (1000 Massachusetts Ave., Cambridge, Mass. 02138)
Language: eng
Number of pages: 29
Subjects: Advertising -- Congresses.
Notes: "Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, MA."

"July 1988."