Social Responsibility in the Global Market
Subtitle: Fair Trade of Cultural Products
Contributors: Mary Ann Littrell (Editor); Marsha Ann Dickson (Editor)
Publisher: Sage Publications, Inc
Published: July 20, 1999
Language: eng
Format: Paperback
Number of pages: 376
ISBN-13: 9780761914648
Subjects: Business ethics; Management & management techniques; Social responsibility of business; Handicraft industries; Business / Economics / Finance; Business & Economics; Social responsibility of busin; Business/Economics; Marketing - General; Industries - General; International - General; Business & Economics / Industries; Business & Economics / Marketing / General; Business & Economics-International - General; Business & Economics-Marketing - General; Commodities; Artisans
Description: "Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer's social concerns and the producer's financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability.

An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson's treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology.

In addition, the book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions."--BOOK JACKET.