The networked nonprofit
Subtitle: connecting with social media to drive change
By: Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg
Contributors: Fine, Allison H., 1964-
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2010
Place of publication: San Francisco
Language: eng
Number of pages: 201
ISBN-13: 9780470547977
Description: "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
Notes: Includes bibliographical references and index.
Table of contents: title: Introducing networked nonprofits; title: Nonprofit challenges and trends; title: Understanding social networks; title: Creating a social culture; title: Listening, engaging, and building relationships; title: Building trust through transparency; title: Making nonprofit organizations simpler; title: Working with crowds; title: Learning loops; title: From friending to funding; title: Governing through networks.