Everybody Writes
Subtitle: Your Go-To Guide to Creating Ridiculously Good Content
Publisher: Wiley
Published: Sep 15, 2014
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781118905555
Table of contents: title: Foreword
pagenum: xvii
authors: Nancy Duarte; title: Acknowledgments
pagenum: xix; title: Introduction
pagenum: 1; label: Part I
title: Writing Rules: How to Write Better (and How to Hate Writing Less)
pagenum: 11; label: 1
title: Everybody Writes
pagenum: 15; label: 2
title: Writing Is a Habit, Not an Art
pagenum: 17; label: 3
title: Shed High School Rules
pagenum: 20; label: 4
title: Regard Publishing as a Privilege
pagenum: 23; label: 5
title: Place the Most Important Words (and Ideas) at the Beginning of Each Sentence
pagenum: 25; label: 6
title: Follow a Writing GPS
pagenum: 27; label: 7
title: The More the Think, the Easier the Ink
pagenum: 33; label: 8
title: Organize. Relax, You've Got This
pagenum: 36; label: 9
title: Embrace the Ugly First Draft
pagenum: 41; label: 10
title: Swap Places with Your Reader
pagenum: 44; label: 11
title: Humor Comes on the Rewrite
pagenum: 46; label: 12
title: Develop Pathological Empathy
pagenum: 47; label: 13
title: 'Cross Out the Wrong Words'
pagenum: 51; label: 14
title: Start with Dear Mom...
pagenum: 54; label: 15
title: If You Take a Running Start, Cover Your Tracks
pagenum: 56; label: 16
title: Notice Where Words Appear in Relation to Others around Them
pagenum: 59; label: 17
title: 'A Good Lede Invites You to the Party and a Good Kicker Makes You Wish You Could Stay Longer'
pagenum: 61; label: 18
title: Show, Don't Tell
pagenum: 65; label: 19
title: Use Familiar Yet Surprising Analogies
pagenum: 69; label: 20
title: Approach Writing Like Teaching
pagenum: 71; label: 21
title: Keep It Simple—but Not Simplistic
pagenum: 72; label: 22
title: Find a Writing Buddy
pagenum: 74; label: 23
title: Avoid Writing by Committee
pagenum: 76; label: 24
title: Hire a Great Editor
pagenum: 77; label: 25
title: Be Rabid about Readability
pagenum: 79; label: 26
title: End on an I-Can't-Wait-to-Get-Back-to-It Note
pagenum: 84; label: 27
title: Set a Goal Based on Word Count (Not Time)
pagenum: 85; label: 28
title: Deadlines Are the WD-40 of Writing
pagenum: 87; label: Part II
title: Writing Rules: Grammar and Usage
pagenum: 89; label: 29
title: Use Real Words
pagenum: 91; label: 30
title: Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They're Not
pagenum: 93; label: 31
title: Don't Use Weblish (Words You Wouldn't Whisper to Your Sweetheart in the Dark)
pagenum: 95; label: 32
title: Know the Difference between Active and Passive Voice
pagenum: 96; label: 33
title: Ditch Weakling Verbs
pagenum: 97; label: 34
title: Ditch Adverbs, Except When They Adjust the Meaning
pagenum: 98; label: 35
title: Use Clichés Only Once in a Blue Moon
pagenum: 101; label: 36
title: Avoid These Mistakes Marketers Make
pagenum: 103; label: 37
title: Break Some Grammar Rules (At Least These Five)
pagenum: 107; label: 38
title: Learn Words You're Probably Misusing or Confusing with Other Words
pagenum: 109; label: 39
title: 'Scuse Me While I Kiss This Guy
pagenum: 117; label: 40
title: Limit Moralizing
pagenum: 119; label: Part III
title: Story Rules
pagenum: 121; label: 41
title: Tell How You'll Change the World
pagenum: 123; label: 42
title: Tell the Story Only You Can Tell
pagenum: 128; label: 43
title: Voice and Tone
pagenum: 130; label: 44
title: Look to Analogy instead of Example
pagenum: 135; label: Part IV
title: Publishing Rules
pagenum: 139; label: 45
title: Wait. What's Brand Journalism?
pagenum: 141; label: 46
title: Tell the Truth
pagenum: 145; label: 47
title: See Content Moments Everywhere
pagenum: 146; label: 48
title: Post News That's Really News
pagenum: 149; label: 49
title: Biased and Balanced
pagenum: 150; label: 50
title: Nonobvious Interview Tips
pagenum: 152; label: 51
title: Fact-Check
pagenum: 156; label: 52
title: Approach Content with 'Mind Like Water'
pagenum: 158; label: 53
title: Seek Out the Best Sources
pagenum: 160; label: 54
title: Be Aware of Hidden Agendas
pagenum: 161; label: 55
title: Cite as You Write
pagenum: 162; label: 56
title: Curate Ethically
pagenum: 166; label: 57
title: Seek Permission, Not Forgiveness
pagenum: 170; label: 58
title: Understand the Basics of Copyright, Fair Use, and For Attribution
pagenum: 174; label: 59
title: Ground Content in Data
pagenum: 178; label: Part V
title: 13 Things Marketers Write
pagenum: 181; label: 60
title: The Ideal Length for Blog Posts, Podcast, Facebook Posts, Tweets, and Other Marketing Content
pagenum: 183; label: 61
title: Writing for Twitter
pagenum: 188; label: 62
title: Writing with Hashtags
pagenum: 196; label: 63
title: Writing Social Media with Humor
pagenum: 202; label: 64
title: Writing for Facebook
pagenum: 206; label: 65
title: Writing for LinkedIn
pagenum: 210; label: 66
title: Writing Your LinkedIn Profile
pagenum: 215; label: 67
title: Writing for Email
pagenum: 219; label: 68
title: Writing Landing Pages
pagenum: 225; label: 69
title: Writing Headlines
pagenum: 234; label: 70
title: Writing a Home Page
pagenum: 238; label: 71
title: Writing the About Us Page
pagenum: 244; label: 72
title: Writing Infographics That Won't Make People Mock Infographics
pagenum: 249; label: 73
title: Writing Better Blog Posts
pagenum: 254; label: 74
title: Writing Annual Reports (or Annual Wrap-Ups)
pagenum: 257; label: Part VI
title: Content Tools
pagenum: 263; title: Research and Knowledge Management Tools
pagenum: 264; title: Writing Tools
pagenum: 265; title: Productivity Tools
pagenum: 266; title: Editing Tools
pagenum: 268; title: A Few Great Style Guides
pagenum: 269; title: Non-Text Writing Tools
pagenum: 271; title: Blog Idea Generators
pagenum: 271; title: Google Authorship
pagenum: 272; title: Image Sources (Or, Stock That Doesn't Stink)
pagenum: 273; title: Acknowledgments for Tools
pagenum: 277; title: Epilogue
pagenum: 279; title: Notes
pagenum: 280; title: Index
pagenum: 291