Essentials of entrepreneurship and small business management
By: Norman M. Scarborough
Edition: 7th ed.
Publisher: Pearson
Published: 2013
Place of publication: Boston
Language: eng
ISBN-13: 9780132666794
Subjects: Management; New business enterprises; Small business; Entrepreneurship
Table of contents: title: The foundations of entrepreneurship; title: Inside the entrepreneurial mind : from ideas to reality; title: Designing a competitive business model and building a solid strategic; title: Plan; title: Conducting a feasibility analysis and crafting a winning business plan; title: Forms of business ownership; title: Franchising and the entrepreneur; title: Buying an existing business; title: Building a powerful guerrilla marketing plan; title: E-commerce and the entrepreneur; title: Pricing strategies; title: Creating a successful financial plan; title: Managing cash flow; title: Sources of financing : equity and debt; title: Choosing the right location and layout; title: Global aspects of entrepreneurship; title: Building a new venture teamandplanning for the next generation.