People, products, and professions
Subtitle: choosing a name, choosing a language : Fachleute, Firmennamen und Fremdsprachen
By: Eva Lavric ... [et al.] [Hrsg.].
Series: Sprache im Kontext -- Band 32; Sprache im Kontext -- Bd. 32.
Publisher: Peter Lang
Published: 2009
Place of publication: Frankfurt am Main
Language: ger; eng
Number of pages: 322
ISBN-13: 9783631585566
Subjects: Business communication; Congresses; Business and education; Brand name products; Code switching (Linguistics); Intercultural communication; Onomastics
Other titles: Choosing a name, choosing a language; Fachleute, Firmennamen und Fremdsprachen
Notes: Papers presented at two workshops held in Graz during the "Austrian Linguistics Conference" in October 2005.

Includes bibliographical references.

In German, with summary and eight contributions in English.