Brand aesthetics
By: by Gérald Mazzalovo
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: Houndmills, Basingstoke; New York, NY
Language: eng
Number of pages: 230
ISBN-13: 9780230336735
Subjects: Product management; Product design; Branding (Marketing); Aesthetics
Notes: Includes bibliographical references.