Changing practices in advertising decision-making and control
By: [by] Victor P. Buell.
Contributors: A.N.A. Advertising Management Policy Committee.
Publisher: Association of National Advertisers
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 114
Subjects: Advertising.; Decision making.
Notes: Bibliography: p. 95-98.
"Prepared under the auspices of the A.N.A. Advertising Management Policy Committee."