Global marketing management
By: [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
Contributors: Quelch, John A.; Bartlett, Christopher A., 1943-
Edition: 4th ed.
Publisher: Addison-Wesley
Published: 1999
Place of publication: Reading, Mass
Language: eng
Number of pages: 703
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references.