Mastering insurance marketing
Subtitle: how to move your agency forward in the new media age
By: Seth Kravitz, Lev Barinskiy
Contributors: Barinskiy, Lev
Publisher: CreateSpace
Published: 2011
Place of publication: Lexington, Ky
Language: eng
Number of pages: 188
ISBN-13: 9781453696934
Subjects: Internet marketing; Electronic commerce; World Wide Web; Internet; Marketing sur Internet; Commerce électronique; Web
Description: Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing. --from publisher description.
Table of contents: title: Why traditional marketing no longer works; title: The future of marketing; title: Types of marketing that will work in the future; title: Establishing a social media presence; title: Referrals; title: Leads; title: Making contact; title: Staying in touch; title: Recognizing your customers as people, not numbers; title: Overcoming objections; title: Successfully closing; title: Bet practices; title: making your mark; title: we carved our own unique path and it has made all the difference.