Applications of marketing research
Subtitle: the Australian case; a symposium of actual cases illustrating the contribution of marketing research to effective marketing in Australia.
By: Conducted by the Market Research Society of Australia, N.S.W. Division, and held at the University of New South Wales, August 1965.
Contributors: University of New South Wales.; Market Research Society of Australia. New South Wales Division.
Published: 1965
Place of publication: [Sydney]
Language: eng
Number of pages: 124
Subjects: Marketing research.