The visionary package
Subtitle: using packaging to build effective brands
By: Herbert Meyers and Richard Gerstman
Contributors: Gerstman, Richard
Publisher: Palgrave Macmillan
Published: 2005
Place of publication: Houndmills, Basingstoke, Hampshire; New York, N.Y
Language: eng
Number of pages: 242
Subjects: Packaging; Marketing
Notes: Includes bibliographical references and index