The innovative lean machine
Subtitle: synchronizing people, branding, and strategy to win in the marketplace
By: Anthony Sgroi, Jr
Published: 2015
Language: eng
Number of pages: 242
ISBN-13: 9781482245271
Subjects: Creative ability in business; Branding (Marketing); Organizational effectiveness; Strategic planning
Description: "Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"--

"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"--
Notes: Includes bibliographical references and index.
Table of contents: title: Section 1. Branding : creating and sustaining a credible and reputable source; title: section 2. Effective people : identify and empower them; title: section 3. Strategy : keep it consistent with the brand; title: section 4. Putting it all together.