Hospitality industry in Asia
Subtitle: selected case studies
By: edited by Wee Beng Geok.
Contributors: Wee, Beng Geok.
Series: Asian management case collections
Publisher: Published by Asian Business Case Centre, Nanyang Business School, Nanyang Technological University; Asian Business Case Centre, Nanyang Business School, Nanyang Technological University
Published: 2007
Place of publication: Singapore
Language: eng
Number of pages: 158
ISBN-13: 9789810589103
Subjects: Hospitality industry -- Asia -- Case studies.; Hospitality industry -- Management.
Genres: Case studies.
Notes: Includes bibliographical references.
Table of contents: title: Making a business case for history, the story of Raffles Hotel Singapore / Jennie Chua; title: Banyan Tree Hotels & Resorts, designing romance / Wee Beng Geok and Seow Jia Min; title: Asia Pacific strategy for online hotel reservations, cendant travel distribution services / Nigel Goodwin and Judy A. Siguaw; title: Setting the stage for service, drama-based workshops for soft skills development / Wee Beng Geok and Ivy Buche; title: Raffles International, positioning the acquired Swissotel brand / Nigel Goodwind, Elizabeth O'Neil and Russell Arthur Smith; title: Banyan Tree Hotels & Resorts, 2003, international marketing management  / Xia Yang and Shirley Tan; title: Starwood Hotels & Resorts Worldwide Inc., strategies for profitabil[i]ty and growth in the Asia Pacific region / Leong Choon Chiang and D. G. Allampalli; title: Novotel Suvarnabhumi Airport Hotel, aligning development with operation /  Nigel Goodwin and Russell Arthur Smith; title: Hotel Wuxi International, evaluating a hotel project in China / Leong Choon Chiang; title: InterContinental Resort Bali, managing communication in a major crisis / Priscilla S. Rogers and Gunter Dufey.