Marketing Myths That Are Killing Business
Subtitle: The Cure for Death Wish Marketing
Edition: 1 edition
Publisher: McGraw-Hill
Published: June 1, 1995
Language: eng
Format: Paperback
Number of pages: 308
ISBN-13: 9780070113619
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion
First sentence: Conventional wisdom says that American business did extremely well during the 1980s.