Matching and challenge gifts to charity
Subtitle: evidence from laboratory and natural field experiments
By: Daniel Rondeau, John A. List.
Contributors: List, John A., 1968-; National Bureau of Economic Research.
Series: NBER working paper series -- working paper 13728; Working paper series (National Bureau of Economic Research : Online) -- working paper no. 13728.
Publisher: National Bureau of Economic Research
Published: 2008
Place of publication: Cambridge, MA
Language: eng
Format: Electronic resource
Description: "This study designs a natural field experiment linked to a controlled laboratory experiment to examine the effectiveness of matching gifts and challenge gifts, two popular strategies used to secure a portion of the $200 billion annually given to charities.  We find evidence that challenge gifts positively influence contributions in the field, but matching gifts do not.  Methodologically, we find important similarities and dissimilarities between behavior in the lab and the field.  Overall, our results have clear implications for fundraisers and provide avenues for future empirical and theoretical work on charitable giving"--National Bureau of Economic Research web site.
Notes: Title from PDF file as viewed on 6/6/2008.

Includes bibliographical references.

Also available in print.

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Mode of access: World Wide Web.