Strategic enrollment planning
Subtitle: a dynamic collaboration : how higher education leaders can align mission, vision, and values with shifting market needs and expectations
By: edited by Jim Hundrieser
Publisher: Noel-Levitz
Published: 2013
Place of publication: Coralville, Iowa
Language: eng
Number of pages: 210
ISBN-13: 9780985428105
Subjects: Strategic planning; College attendance; Universities and colleges; Planning
Description: Campuses with strategic plans are better prepared to face adversity, maintain success, and achieve their desired state. However, what many institutions see as "strategic" plans are often little more than wishful thinking or futile exercises that fail to achieve lasting, significant results. This book presents a detailed examination of true strategic enrollment planning. Through our contributing authors' campus and consulting experience, the book sheds light on this complex yet vital process that, when conducted correctly, transforms institutions from their current state to what they wish to become. --from publisher description.
Notes: Includes bibliographical references (pages 199-206).
Table of contents: title: The future of higher education and the strategic enrollment planning imperative  -- Kevin Crockett; title: Strategic enrollment planning coalition building: a trustful mediation  -- Douglas Christiansen and Thomas Golden; title: Building a culture of strategic enrollment management  -- Jim Hundrieser; title: The planning process  -- James Mager; title: Data-informed versus data-driven planning  -- Gary Fretwell; title: Aligning academic and co-curricular programs  -- Evelyn (Bonnie) Lynch; title: Strategy identification  -- Brian Ralph; title: Establishing enrollment goals and identifying return on investments  -- Marilyn Crone; title: Key performance indicators, plan evaluation, and modification  -- Joyce Kinkead; title: Market positioning  -- Ruth Sims; title: Recruitment strategies  -- Sarah Coen; title: Persistence, progression, retention, and completion ; title: Tim Culver --; title: Are you ready to eat the oyster? Strategic enrollment planning concluding thoughts -- Craig Engel-- Epilogue: Examples of the planning process and results.