Marketing- und Vertriebspower durch Sponsoring
Subtitle: Sponsoringbudgets strategisch managen und refinanzieren
Contributors: Karl Braun (Editor); Dirk Huefnagels (Editor); Thomas Müller-Schwemer (Editor); Gabriele Sorg (Editor)
Edition: 1 edition
Publisher: Springer
Published: December 8, 2005
Language: ger
Format: Hardcover
Number of pages: 332
ISBN-13: 9783540295907
Subjects: Management & management techniques; Sales & marketing; Management - General; Marketing - General; Business & Economics / Management; Business & Economics / Marketing / General; Business & Economics-Marketing - General; Marketing; Return on Sponsoring Investment; Sponsoring; Sponsoring-Management; Vermarktungsorientiertes Sponsoring; Vertrieb; Business / Economics / Finance