A PL1 program for trade-off analysis
By: by Lyle Nehls, Bruce Seaman, and David B. Montgomery.
Contributors: Seaman, Bruce.; Montgomery, David Bruce.; Marketing Science Institute.
Series: Technical report -- Marketing Science Institute, Research Program ; no.76-104
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge
Language: eng
Number of pages: 68
Subjects: Marketing -- Computer programs.; Consumers' preferences -- Computer programs.