The new investor relations
Subtitle: expert perspectives on the state of the art
By: edited by Benjamin Mark Cole.
Contributors: Cole, Benjamin Mark, 1955-
Edition: 1st ed.
Publisher: Bloomberg Press
Published: 2004
Place of publication: Princeton, N.J
Language: eng
Number of pages: 243
Subjects: Corporations -- Investor relations -- United States.
Description: Across America in thousnds of publicly traded companies, investor relations (IR) professionals and top executives are struggling to communicate corporate news effectively in an on-edge, suspicious environment of 24/7 financial information. Billions in stock value can be gained or obliterated quickly. based in no small part on how well the IR pros make the company's case and manage expectations. Earnings announcements, analyst reports, insider stock transactions (even if legal), and more all have a magnified impact on stock movements in today's climate. With contributions from leading IR experts, Benjamin Mark Cole has put together an incisive and practical blueprint for success in investor relations today. Filled with ancedotes and case studies of good--and bad--IR, this book provides indispensable, hands-on guidance.
Notes: Includes bibliographical references and index.
Table of contents: title: Underpinnings of the new order; title: IR implications for selected financing scenarios; title: IR tactics in proxy wars and other crisis scenarios; title: Special case perspectives.