CIM Coursebook 01/02 Strategic Marketing Management
Subtitle: Planning and Control (CIM Coursebook)
Publisher: Butterworth-Heinemann
Published: September 22, 2001
Language: eng
Format: Paperback
Number of pages: 312
ISBN-13: 9780750653138
Subjects: Sales & marketing; Marketing - General; Professional - General; Business & Economics / Marketing / General; Study Guides