The new business road test
Subtitle: what entrepreneurs and executives should do before writing a business plan
By: John W. Mullins
Publisher: Financial Times Prentice Hall
Published: 2003
Place of publication: London; New York
Language: eng
Number of pages: 270
Subjects: New business enterprises
Notes: Includes bibliographical references (p. [251]-262) and index
Table of contents: title: My opportunity : why will or won't this work?; title: Will the fish bite?; title: Is this a good market?; title: Is this a good industry?; title: How long will your advantage last?; title: What drives your entrepreneurial dream?; title: Can you and your team execute?; title: Your connections matter : which matter most?; title: Putting the seven domains to work; title: What to do before you write your business plan