Max-e-marketing in the net future
Subtitle: seven imperatives for outsmarting the competition in the net economy
By: Stan Rapp, Chuck Martin.
Contributors: Martin, Chuck, 1949-
Publisher: McGraw-Hill
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 251
Subjects: Internet marketing; Business enterprises -- Computer networks
Description: "Max-e-Marketing in the Net Future is the first book to provide readers with a clearly articulated set of guidelines for taking advantage of the opportunities and avoiding the pitfalls in today's rapidly changing business environment. Each of the dynamic new Max-e-Marketing imperatives is illustrated by exclusive interviews with some of today's most innovative marketing pacesetters.

Building on the farsighted marketing tenets first introduced and then chronicled in the MaxiMarketing trilogy co-authored by Stan Rapp and Tom Collins, and the pioneering insights of Chuck Martin in his best-selling book Net Future, the authors offer a roadmap for understanding - and profiting from - the twists and turns of the relationship-driven e-marketing future.".

"By operating within the framework of the 7 Max-e-Marketing Imperatives, you can make the most of each new challenge of this new era. You can add to what you know about your customers in everything you do, and use what you know to drive everything you do. You can wrap services around products and vice versa to create blockbuster offerings.

You can add relationship equity by marking the customer experience exceed the brand perception and forming a new partnership between IT and Marketing that drives the future success of the enterprise.".

"As all companies and their competition struggle to figure out how to adapt, survive, and prosper in an interconnected business world, one thing is clear. The interaction between an e-business and its e-customers will be radically different than anything ever seen before. The new dynamic requires new thinking and a dramatically new approach. Rapp and Martin show the way in Max-e-Marketing in the Net Future."--BOOK JACKET.
Notes: Includes index.