Promoting your organization the Marine Corps way
By: Keith Oliver.
Publisher: Naval Institute Press
Published: 2009
Place of publication: Annapolis, MD
Language: eng
ISBN-13: 9781591146452
Subjects: United States. -- Marine Corps -- Public relations -- Handbooks, manuals, etc; Public relations -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc
Notes: Includes bibliographical references and index.
Table of contents: title: Acknowledgments : lotsa help along the way; title: It starts with an attitude : getting your head in the game; title: Telling it to the marines : internal information; title: Reaching "the public" : external information; title: Going face to face : community relations; title: Special opportunities : exploiting your whole toolkit; title: The professionals : some warriors do this for a living; title: Shiny new toys : information age hardware and concepts; title: Still worth 1,000 words : every picture tells a story; title: For PAOs only : surviving and thriving in a niche role; title: Outtakes and bloopers : nobody's perfect.