Global marketing management
Subtitle: a European perspective
By: Warren J. Keegan, Bodo B. Schlegelmilch.
Contributors: Schlegelmilch, Bodo B.
Publisher: Financial Times Prentice Hall; Pearson P T R
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 610
Subjects: Export marketing -- Europe -- Management; Export marketing -- Europe -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.