Marketing and social issues
Subtitle: an action reader.
By: Edited by John R. Wish and Stephen H. Gamble.
Contributors: Gamble, Stephen Holland, joint comp.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 382
Subjects: Marketing.; United States -- Social conditions -- 1960-1980.
Notes: Includes bibliographical references.