Transit advertising revenue
Subtitle: traditional and new sources and structures
By: Beverly R. Silverberg.
Contributors: United States. Federal Transit Administration.; National Research Council (U.S.). Transportation Research Board.; Transit Development Corporation.; Transit Cooperative Research Program.
Series: Synthesis of transit practice -- 32.; Synthesis of transit practice (1993) -- 32.
Publisher: National Academy Press
Published: 1998
Place of publication: Washington, D.C
Language: eng
Number of pages: 58
Subjects: Local transit -- United States -- Finance.; Local transit -- United States -- Management.; Local transit -- United States -- Marketing.; Advertising -- United States.
Notes: "Transportation Research Board, National Research Council."

"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."

Includes bibliographical references (p. 34).

Also issued online.