Cases and select readings in health care marketing
By: Robert E. Sweeney, Robert L. Berl, William J. Winston, editors.
Contributors: Berl, Robert L.; Sweeney, Robert E.; Winston, William J.
Series: Haworth series in marketing and health services administration,; #2
Publisher: Haworth Press
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 551
Subjects: Medical care -- Marketing; Medical care -- Marketing -- Case studies; Marketing of Health Services -- essays
Notes: Includes bibliographies and indexes.