The one to one manager
Subtitle: real-world lessons in customer relationship management
By: Don Peppers and Martha Rogers
Contributors: Rogers, Martha
Publisher: Capstone Pub.
Published: 2000
Place of publication: Oxford
Language: eng
Number of pages: 268
ISBN-13: 9780585304014
Subjects: Customer relations; Management; Consumers' preferences; Relationship marketing; Consommateurs; Préférences; Marketing relationnel; BUSINESS & ECONOMICS; Customer Relations
Notes: Includes bibliographical references and index.
Table of contents: title: Hungry Dragons --; title: Scouts, Pathfinders and Navigators --; title: What Is "One-to-One Marketing"? --; title: So Old It Seems New --; title: Pre-Existing Circumstances --; title: Trusted Agents --; title: First USA --; title: Franklin University --; title: Thought Generator --; title: Using Technology --; title: American Airlines --; title: Previnter --; title: Levi Strauss --; title: 1-800-Flowers --; title: First Union --; title: Thought Generator --; title: Organization, Culture and Change --; title: USAA --; title: Southern New England Telephone --; title: Thought Generator --; title: Customer Focus --; title: La Mansion del Rio Hotel --; title: Royal Bank of Canada --; title: Oxford Health Plans --; title: French Rags --; title: Carrollton Fire Department --; title: Thought Generator --; title: Culture of Service --; title: Pitney Bowes --; title: General Electric --; title: SAS Institute --; title: Bell Atlantic --; title: Thought Generator --; title: Knowing the Customer --; title: Dick's Supermarkets --; title: DaimlerChrysler/debis Financial Services --; title: British Airways --; title: Nabisco --; title: CrossWorlds Software --; title: Thought Generator --; title: Respecting the Channel --; title: Xerox --; title: Hewlett-Packard --; title: Great Plains --; title: Thought Generator --; title: Tool Makers --; title: DoubleClick --; title: Oracle --; title: Sabre Travel Information Network --; title: Thought Generator.