Marketingstrategien für Innovationen
Subtitle: Fallstudien von mittelständischen Unternehmen
By: Diana Grosse, Robert Ullmann, Enrico Weyh.
Contributors: Ullmann, Robert.; Weyh, Enrico.
Publisher: P. Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 182
ISBN-13: 9783631554371
Subjects: Technological innovations -- Marketing; Technological innovations -- Case studies; New products -- Case studies
Genres: Case studies
Notes: Case studies developed by students in the annual seminars on innovation, held at Technische Universität Bergakademie Freiberg.

Includes bibliographical references (p. 181-182).