Persuasive advertising for entrepreneurs and small business owners
Subtitle: how to create more effective sales messages
By: Jay P. Granat.
Series: Haworth marketing resources
Publisher: Haworth Press
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 194
Subjects: Advertising -- Psychological aspects.; Persuasion (Psychology); Small business.; Marketing.
Notes: Includes bibliographical references (p. 189-190) and index.