Content marketing
Subtitle: think like a publisher-- how to use content to market online and in social media
By: Rebecca Lieb
Publisher: Que
Published: 2012
Place of publication: Indianapolis
Language: eng
Number of pages: 217
ISBN-13: 9780789748379
Subjects: Internet marketing; Online social networks
Notes: Includes index.
Table of contents: title: Content marketing basics. What is content marketing, anyway? --; title: Why is content important now? --; title: You're a publisher; think like one --; title: What kind of content are you? --; title: Content that entertains --; title: Content that informs and educates --; title: Providing utility --; title: Content curation and aggregation --; title: Finding a voice --; title: Getting tactical: content nuts & bolts. Overview of digital content channels --; title: Content and SEO --; title: Content and PR --; title: Content and advertising --; title: Content marketing for live events --; title: Content and customer service --; title: Content and reputation management --; title: User-generated content --; title: Content distribution and dissemination --; title: Whose job is content? --; title: How to conduct a content audit --; title: How to analyze content needs --; title: The content workflow --; title: Never over: post-publication.  Listening...and responding --; title: Remaking, remodeling, and repurposing content --; title: Tools of the trade --; title: Yes, but is it working? Content metrics and analytics.