Global brands
Subtitle: the evolution of multinationals in alcoholic beverages
By: Teresa da Silva Lopes.
Series: Cambridge studies in the emergence of global enterprise
Publisher: Cambridge University Press
Published: 2007
Place of publication: Cambridge; New York
Language: eng
Number of pages: 303
ISBN-13: 9780521833974
Subjects: Alcoholic beverage industry; International business enterprises; Brand name products
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: List of abbreviations; title: Brands and the growth of multinationals; title: Leading firms; title: the historical legacy; title: Growth and survival; title: Family ownership and managerial control; title: Channel management; title: Diversification strategies; title: Acquiring brands; title: The life of brands; title: Conclusion; title: Appendix 1. Value added chain in alcoholic beverages; title: Appendix 2. Brands owned by the leading multinationals in 2005; title: Appendix 3. Annual sales for each firm in alcoholic beverages; title: Appendix 4. Selection of the sample; title: Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages; title: Appendix 6. Types of governance structures in distribution, 1900; title: 2005; title: Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge; title: Appendix 8. Diversification strategies; title: Appendix 9. Patterns of diversification within alcoholic beverages; title: Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions; title: Appendix 11. Evolution of sales of the world's leading brands by beverage type; title: Bibliography.