The power of marketing at-retail
By: edited by Robert Liljenwall
Contributors: Point of Purchase Advertising International
Edition: 3rd ed., rev.
Publisher: Point-Of-Purchase Advertising International (POPAI)
Published: 2008
Place of publication: Alexandria, VA
Language: eng
Number of pages: 272
ISBN-13: 9780970709929
Subjects: Advertising, Point-of-sale; Retail trade; Marketing
Notes: Issued with CDROM containing POPAI Desktop Reference Guide including electronic glossary and forms.

Includes bibliographical references.