Social network analysis in telecommunications
By: Carlos Andre Reis Pinheiro
Series: Wiley and SAS business series
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470647547
Description: "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships  The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.   Reveals how telecommunications companies can effectively enhance their relationships with customers   Provides the groundwork for defining social network analysis   Defines the tools that can be used to address social network problems    A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "--
Notes: Includes index.