Seeing through a donor's eyes
Subtitle: how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign
By: by Tom Ahern.
Publisher: Emerson & Church, Publishers
Published: 2009
Place of publication: Medfield, MA
Language: eng
Number of pages: 167
Subjects: Fund raising; Nonprofit organizations -- Finance
Table of contents: title: And if you are in a capital campaign; title: Types of cases : a shopping guide; title: Why you matter to donors; title: Writing a fabulous case is easy; title: The case writing process : an overview; title: Day 1 : gather your pile of information; title: Also on day 1 : decide about interviews; title: Day 2 : conduct your interviews; title: What kinds of interview questions; title: Day 3 : skim the cream; title: Wanted : emotional triggers and benefits; title: Day 4  : the internal case emerges; title: Day 5: start writing; title: What do we call it?; title: The marketing brief : your skeleton; title: Writing ills' the doctor is in; title: Telling your story; title: Prepare to be browsed; title: Make your case bigger than you; title: Put it in a nutshell, too; title: Take your prospect on a verbal tour; title: How you say things does matter; title: The cherry on top; title: The call to action; title: The role of visuals; title: "I'll know a great case when I see it"; title: Reality check.