Media, organizations and identity
By: edited by Lilie Chouliaraki and Mette Morsing
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Houndmills, Basingstoke, Hampshire, England; New York
Language: eng
Number of pages: 214
ISBN-13: 9780230515512
Description: "The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing; title: Rethinking television in the digital age / Joseph Turow; title: BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki; title: Expansion and autonomy : the rise of the business press / Peter Kjœr; title: Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring; title: Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark; title: Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving; title: Place branding and globalization : the media is the message? / Peter van Ham; title: Identity and appeal in the humanitarian brand / Anne Vestergaard; title: The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.