Customer relationship management
Subtitle: emerging concepts, tools, and applications
By: editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.
Contributors: Sheth, Jagdish N.; Parvatiyar, Atul.; Shainesh, G.
Publisher: Tata McGraw-Hill Pub. Co.; MC GRAW HILL INDIA
Published: 2001
Place of publication: New Delhi
Language: eng
Number of pages: 544
Subjects: Customer relations -- Management -- Congresses.; Relationship marketing -- Congresses.
Genres: Congresses.
Description: Papers presented at an international conference.
Notes: Includes bibliographical references.