"From advertising to communication research"
Subtitle: how research can help companies and other organisations to communicate effectively both internally and to the outside world : 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981.
Contributors: American Marketing Association.; ESOMAR.
Publisher: ESOMAR; American Marketing Association
Published: 1981
Place of publication: Amsterdam, Netherlands; Chicago, Ill
Language: eng
Number of pages: 376
Subjects: Marketing research -- Congresses.; Advertising -- Research.; Communication -- Research -- Congresses.; Communication in management -- Congresses.; Public relations -- Congresses.
Notes: Includes bibliographies.