An inference-based model of building brand equity through sponsorship
By: by John W. Pracejus
Publisher: University of Florida
Published: 1998
Place of publication: Gainesville, FL
Language: eng
Number of pages: 204
Subjects: Corporate sponsorship -- United States.; Brand choice -- United States.
Notes: Thesis (Ph.D.) -- University of Florida, 1998.

Bibliogr.

Facsim. reproduction. Ann Arbor, MI : UMI Dissertation Services, 2000.

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