Il potere della marca
Subtitle: Disney, McDonald's, Nike e le altre
By: Vanni Codeluppi
Series: Variantine
Publisher: Bollati Boringhieri
Published: 2001
Place of publication: Torino
Language: ita
Number of pages: 160
Subjects: Marketing; Social aspects; Consumption (Economics); Capitalism
Notes: Includes bibliographical references (p. [145]-160).