Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference
Subtitle: March 31-April 2, 1990, New Orleans, Louisiana
By: co-sponsored by the Marketing Education Division and the Collegiate Division ; edited by Barry Berman, Joel R. Evans, John B. Gifford.
Contributors: Berman, Barry.; Evans, Joel R.; Gifford, John B.; American Marketing Association. Marketing Education Division.; American Marketing Association. Collegiate Division.
Publisher: American Marketing Associaton
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 255
Subjects: Marketing -- Study and teaching -- Data processing -- Congresses.; Marketing research -- Data processing -- Congresses.; Microcomputers -- Congresses.
Notes: Includes bibliographical references and index.