Designing and Delivering Superior Customer Value
Subtitle:  Concepts, Cases, and Applications
Publisher: CRC Press
Published: June 24, 1999
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9781574442403
Subjects: Customer services; Sales & marketing management; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Entrepreneurship; Human Resources & Personnel Management; Consumer satisfaction; Management
Description: "This new book is a guide to retaining your existing customers and to gaining loyal new customers.".

"Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.