Inside content marketing
Subtitle: EContent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism
By: Theresa Cramer
Published: 2016
Language: eng
Number of pages: 172
ISBN-13: 9781937290061
Subjects: Internet marketing; Online social networks
Description: "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive"--
Notes: Includes index.