The Brand Gap
Subtitle: How to Bridge the Distance Between Business Strategy and Design
Edition: 1st edition
Publisher: New Riders Press
Published: January 24, 2003
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780735713307
Subjects: Business & Management; Sales & marketing; World Wide Web (WWW); Consumers; Computer Books: General; Computers; Business / Economics / Finance; Planning; Marketing; Corporate & Business History - Strategies; Advertising & Promotion; Computer Graphics - Design; Computers / Computer Graphics / Design; Brand name products; Customer relations