Marketing handbook.
By: With the assistance of Gerald Albaum.
Contributors: Nystrom, Paul H. (Paul Henry), ed.
Edition: 2d ed.
Publisher: Ronald Press Co.
Published: 1965
Place of publication: New York
Language: eng
Subjects: Marketing.
Notes: Includes bibliography.
First ed., edited by P. H. Nystrom, published in 1948.