Marketing and public relations for museums, galleries, cultural and heritage attractions
By: Ylva French and Sue Runyard
Contributors: Runyard, Sue
Edition: 1st ed.
Publisher: Routledge
Published: 2011
Place of publication: Abingdon, Oxon [U.K.]; New York
Language: eng
Number of pages: 365
ISBN-13: 9780415610452; 9780415610469; 9780203813751
Subjects: Museums; Marketing; Public relations; Cultural property; Arts
Notes: Includes bibliographical references and index.