Attention in advertising
Subtitle: some criticism of the instinct and sentiment theory as a basis for advertising psychology with regard to the creation of attention
Series: Gothenburg, Sweden. Handelshögskolan. Institutet för distributionseconomisk och administrativ forskning. Publication -- no. B 1
Published: 1958
Place of publication: Gothenburg
Language: eng
Number of pages: 144
Notes: Bibliography: p. 143-144.