Consumer evaluation strategies
By: by Dan Sarel
Series: Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 78-17; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 78-17
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1978
Place of publication: Boston
Language: eng
Number of pages: 45
Subjects: Consumers' preferences; Consumers; Attitudes
Notes: Bibliography: p. 40-45.