Tribal knowledge
Subtitle: business wisdom brewed from the grounds of Starbucks corporate culture
By: John Moore.
Publisher: Kaplan Pub.
Published: 2006
Place of publication: Chicago, IL
Language: eng
Number of pages: 248
ISBN-13: 9781419520013; 9781419520013
Subjects: Starbucks Coffee Company.; Coffee industry -- United States.; Coffee -- United States -- Marketing.; Corporate culture -- United States.; Organizational effectiveness -- United States.
Description: Longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success.
Notes: Includes bibliographical references (p. 239-243).