Current Issues and Research in Advertising, 1986: Issue 1 : Original Research and Theoretical Contributions/Issue 2 
Subtitle: Reviews of Selected Areas (Journal of Current Issues and Research in Advertising)
Publisher: Univ of Michigan/Division of
Published: January 1987
Language: eng
Format: Paperback
ISBN-13: 9780877122517
Subjects: Advertising; Comparison advertising; Periodicals; Research; United States