Organization strategy, a marketing approach
By: [by] E. Raymond Corey [and] Steven H. Star.
Contributors: Star, Steven H., joint author.; Harvard University. Graduate School of Business Administration. Division of Research.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1971
Place of publication: Boston
Language: eng
Number of pages: 434
Subjects: Industrial organization -- United States -- Case studies; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references.
"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."