Changing values and social trends
Subtitle: how do organisations react? : proceedings of a conference
By: presented jointly by The Market Research Society and the American Marketing Association, June, 1974, Oxford, England.
Contributors: American Marketing Association; Market Research Society
Publisher: American Marketing Association
Published: 1974
Place of publication: [Chicago?]
Language: eng
Number of pages: 218
Subjects: Marketing -- Congresses.; Consumers -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.