Determinants of variations in the advertising-to-sales ratio
Subtitle: a comparison of industry and firm studies
By: by Paul W. Farris and Mark S. Albion
Contributors: Albion, Mark S., 1951- author
Series: Working paper/ Marketing Science Institute -- no. 80-107; Report (Marketing Science Institute) -- no. 80-107
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Marketing research; Advertising
Notes: Bibliography: p. 26-27.