The five strategies for fundraising success
Subtitle: a mission-based guide to achieving your goals
By: Mal Warwick
Edition: 1st ed
Series: The Jossey-Bass nonprofit & public management series; Jossey-Bass nonprofit and public management series
Publisher: Jossey-Bass Publishers
Published: 2000
Place of publication: San Francisco
Language: eng
Number of pages: 293
Subjects: Fund raising; Nonprofit organizations -- Finance
Description: "In this practical guide, fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals.

The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission."--BOOK JACKET.
Notes: Includes index
Table of contents: title: Part 1: Understanding the five strategies for fundraising success; title: Getting acquainted with the five strategies; title: Going for growth; title: Enhancing involvement; title: Increasing visibility; title: Fine-tuning for efficiency; title: Ensuring stability; title: Part 2: Choosing your fundraising strategy; title: Sorting through the contradictions and subtleties of the five strategies; title: Adapting the strategies to work in the real world; title: Avoiding common pitfalls in developing a sound and productive strategy; title: Self-assessment 1: What's the right strategy for your organization?; title: Part 3: Developing a practical plan to pursue your strategy; title: Getting a fix on your organization's vision and goals; title: Translating vision and goals into fundraising goals; title: Turning fundraising goals into achievable objectives; title: Understanding the ten most common fundraising tactics; title: Choosing the right tactics for your fundraising strategy; title: Self-assessment 2: Is your organization ready for a capital campaign?; title: Self-assessment 3: Do special events make sense for you?; title: Self-assessment 4: Is planned giving within your reach?; title: Self-assessment 5: Should your organization launch a direct-mail campaign?; title: Self-assessment 6: Is telephone fundraising right for you?; title: Part 4: Evaluating your success and moving on; title: The ten benchmarks of successful fundraising; title: Using return on investment to focus on results; title: Building relationships: the key to the future; title: Resource A: Thinking strategically about fundraising costs; title: Resource B: How much does ethics cost?; title: Resource C: How to learn more about strategic approaches to fundraising