Business marketing
By: Frank G. Bingham, Jr., Roger Gomes.
Contributors: Gomes, Roger.; Bingham, Frank G.
Edition: 2nd ed.
Publisher: NTC/Contemporary Pub. Group; Mcgraw-Hill College
Published: 2001
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 425
Subjects: Industrial marketing.; Industrial marketing -- Management.; Industrial procurement -- Management.; Industrial marketing -- United States -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.
Rev. ed. of: Business marketing management. c1998.