Developing new banking products
Subtitle: a manager's guide
By: R. Eric Reidenbach, M. Ray Grubbs.
Contributors: Grubbs, M. Ray.
Publisher: Prentice-Hall
Published: 1987
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 206
Subjects: Banks and banking -- Customer services.
Notes: Includes bibliographical references and index.