Marketing for nonmarketers
Subtitle: principles & tactics that everyone in business must know
By: Houston G. Elam, Norton Paley.
Contributors: Paley, Norton.; Elam, Houston G.
Edition: 2nd ed.
Publisher: AMACOM
Published: 1992
Place of publication: New York, NY
Language: eng
Number of pages: 241
Subjects: Marketing.
Notes: Rev. ed. of: Marketing for the non-marketing executive. c1978.
Includes index.