Essentials of contemporary advertising
By: William F. Arens, David H. Schaefer, Michael Weigold.
Contributors: Schaefer, David H.; Weigold, Michael F.
Edition: 2nd ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 592
ISBN-13: 9780073380971
Subjects: Advertising
Notes: Includes index.