Internet direct mail
Subtitle: the complete guide to successful e-mail marketing campaigns
By: Stevan Roberts, Michelle Feit, Robert W. Bly
Contributors: Feit, Michelle; Bly, Robert W.
Publisher: NTC Business Books
Published: 2001
Place of publication: Lincolnwood (Ill.)
Language: eng
Number of pages: 337
ISBN-13: 9780658001369
Subjects: Electronic mail systems; Internet marketing
Description: "Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--BOOK JACKET.
Notes: Bibliografija: str. 319-326.

Kazalo.