Transcript proceedings
Subtitle: advertising research, optimizing its effectiveness within the firm : an Advertising Research Foundation Key Issues Workshop, New York Hilton, November 23, 1982.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1982
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 170
Subjects: Advertising -- Effective frequency -- Congresses.