Corporate policies and procedures on advertising & promotion
By: report of the Sub-Council on Advertising and Promotion of the National Business Council for Consumer Affairs ; September 1972
Contributors: John W. Hartman Center for Sales, Advertising & Marketing History.
Publisher: Montgomery Ward, [1972]
Published: 1972
Place of publication: Chicago, Ill
Language: eng
Number of pages: 328
Subjects: Advertising -- United States; Advertising -- United States -- Management; Sales promotion
Notes: Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.