Social media marketing
Subtitle: how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem
By: by Ajit Jaokar, Brian Jacobs, Alan Moore and Jouko Ahvenainen
Contributors: Jacobs, Brian; Moore, Alan; Ahvenainen, Jouko
Publisher: Futuretext Ltd.
Published: 2009
Place of publication: London
Language: eng
Number of pages: 206
ISBN-13: 9780955606977
Subjects: Social media; Marketing; Social marketing; Marketing social
Notes: Includes bibliographical references (pages 195-200).
Table of contents: title: Introduction; title: Social media marketing: a social network perspective; title: Social media marketing: a media perspective; title: Social media marketing: a telcoms perspective; title: Social networks: a data standpoint; title: Social media marketing metrics; title: Privacy; title: Case studies; title: Deploying a social media marketing campaign; title: Drilling for oil: the significance of data.