Brand you
Subtitle: marketing real people,real choices
By: Michael R.Solomon, Greg W.Marshall, Elnora W.Stuart
Contributors: Marshall, Greg W.; Stuart, Elnora W.
Edition: 4th ed.
Publisher: Pearson
Published: 2011
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 305
ISBN-13: 9780130388537
Subjects: Marketing; Vocational guidance; Career development
Table of contents: title: Welcome to brand you : a framework for your career; title: Planning your career : setting your direction; title: Choosing the right work environment : how to find the right "fit"; title: Career information and research : know where to look; title: Why employers buy : how to build your brand based on employers' needs; title: Meeting employers' needs : how the hiring process works; title: Sharpening your focus : how to use target marketing in your search for work; title: Creating the product-you : identifying your value; title: Managing the product-you : launching and managing your career; title: Providing services as brand you : exploring entrepreneurship and other alternative ways to work; title: Pricing the product : what salary can you expect?; title: Creating your communication plan : getting the word out about your brand; title: Advertising your brand : crafting your resume and cover letter; title: Personal selling : how networking can help you achieve your goals; title: Delivering value : how to make every interview successful; title: Evaluating and finalizing your offer : get what you want.