Consumer behaviour
Subtitle: applications in marketing
By: Robert East, Malcolm Wright and Marc Vanhuele
Contributors: Vanhuele, Marc; Wright, Malcolm, 1963-
Edition: 2nd ed.
Publisher: SAGE
Published: 2013
Place of publication: Los Angeles
Language: eng
Number of pages: 337
ISBN-13: 9781446211229; 9781446211236; 9781446263921
Subjects: Social aspects; Consumer behavior; Psychological aspects
Description: This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.
Notes: Originally published: 2008.

Includes bibliographical references (p. [284]-320) and indexes.
Table of contents: title: Machine generated contents note: pt. 1 INTRODUCTION; title: 1.Ideas and Explanations in Consumer Research; title: pt. 2 CONSUMPTION PATTERNS; title: 2.Customer Loyalty; title: 3.Brand Knowledge, Brand Equity and Brand Extension; title: 4.Stationary Markets; title: 5.Market Dynamics; title: 6.Consumer Group Differences; title: pt. 3 EXPLAINING DECISION-MAKING; title: 7.Predicting and Explaining Behaviour; title: 8.Information Processing and Decision-Making; title: 9.Consumer Satisfaction and Quality; title: pt. 4 MARKET RESPONSE; title: 10.Consumer Response to Price and Sales Promotions; title: 11.The Retail Context; title: 12.Word-of-Mouth Influence; title: 13.The Response to Advertising.