Analytical approaches in the study of consumer purchase behavior and brand choice
By: by Frank M. Bass.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 520
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University
Published: 1975
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 48
Subjects: Consumers' preferences.; Marketing research.
Notes: Bibliography: p. 45-48.