Advertising & promotion management
Subtitle: a manager's guide to theory & practice
By: Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.
Contributors: Quelch, John A.
Publisher: Chilton Book Co.
Published: 1983
Place of publication: Radnor, Pa
Language: eng
Number of pages: 301
Subjects: Advertising; Sales promotion
Other titles: Advertising and promotion management.
Notes: Includes bibliographical references and index.
"A Norback book."