Business anthropology
By: Ann T. Jordan
Edition: 2nd ed.
Publisher: Waveland Press
Published: 2013
Place of publication: Long Grove, Ill
Language: eng
Number of pages: 150
ISBN-13: 9781577668275
Subjects: Business anthropology
Notes: Includes bibliographical references (pages 134-143) and index.
Table of contents: title: Anthropological approach; title: A history of anthropology in western organizational life; title: Techniques for conducting fieldwork for business organizations; title: Seeing cultural groupings; title: Ethical concerns; title: Marketing and consumer behavior; title: Design anthropology; title: Organizational anthropology; title: Understanding issues of globalization; title: The importance of holism; title: Where do we go from here?