Consumer Behavior
Subtitle: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
Edition: 7th Bk&Dk edition
Publisher: Irwin Professional Publishing
Published: August 19, 1997
Language: eng
Format: Hardcover
Number of pages: 784
ISBN-13: 9780256218954
Subjects: Behavioural theory (Behaviourism); Consumer issues; Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Corporate Finance; Consumer Behavior - General; Case studies; Consumer Behavior; Market surveys; United States