Essentials of statistics in marketing
By: C. S. Greensted, A. K. S. Jardine, J. D. Macfarlane.
Contributors: Jardine, A. K. S. joint author.; Macfarlane, J. D., joint author.; Institute of Marketing.
Publisher: Heinemann [for] the Institute of Marketing
Published: 1974
Place of publication: London
Language: eng
Number of pages: 257
Subjects: Marketing -- Statistical methods.; Statistics.
Notes: Bibliography: p. 243-245.
Includes index.