The powerful consumer
Subtitle: psychological studies of the American economy
Contributors: Michigan. University. Survey Research Center
Publisher: McGraw-Hill
Published: 1960
Place of publication: New York
Language: eng
Number of pages: 276
Subjects: Motivation research (Marketing); Economics; Consumers
Notes: "A product of work done at the Survey Research Center of the University of Michigan."  Bibliography: p. 265-271.

commitment to retain 20151208