Marketing Management
Subtitle: Integrating theory and practice
Edition: 1st edition
Publisher: Chapman & Hall
Published: March 14, 1996
Language: eng
Format: Paperback
Number of pages: 528
ISBN-13: 9780412623509
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business/Economics
Description: xxvi, 528 pages : 25 cm