Understanding green consumer behaviour
Subtitle: a qualitative cognitive approach
By: Sigmund A. Wagner.
Series: Consumer research and policy; Consumer research and policy series.
Publisher: Routledge
Published: 1997
Place of publication: London; New York
Language: eng
Number of pages: 288
Subjects: Consumer behavior.; Green products.; Motivation research (Marketing); Motivation (Psychology)
Notes: Includes bibliographical references (p. 264-280) and index.