Hong Kong marketing management at the crossroads
Subtitle: a case analysis approach
By: [compiled by] Chung-fang Yang, Suk-ching Ho, Hon-ming Yau.
Contributors: Ho, Suk-ching.; Yau, Hon-ming.
Edition: 1st ed.
Publisher: Commercial Press
Published: 1989
Place of publication: Hong Kong
Language: eng
Number of pages: 409
Subjects: Marketing -- China -- Hong Kong -- Management -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.