Global marketing
Subtitle: foreign entry, local marketing &  global management
By: Johny K. Johansson.
Edition: 2nd ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 604
Subjects: Export marketing.; Export marketing -- Management.
Notes: Includes bibliographical references and indexes.