Rethinking marketing
Subtitle: sustainable market-ing enterprise in Asia
By: Philip Kotler ... [et al.].
Contributors: Kotler, Philip.
Publisher: Prentice Hall
Published: 2003
Place of publication: Singapore; London
Language: eng
Number of pages: 206
Subjects: Marketing -- Asia; Marketing -- Asia -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references.