The complete direct marketing sourcebook
Subtitle: a step-by-step guide to organizing and managing a successful direct marketing program
By: John Kremer.
Contributors: Kremer, John, 1949-
Series: Wiley small business editions
Publisher: Wiley
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 276
Subjects: Mail-order business -- Handbooks, manuals, etc; Direct marketing -- Handbooks, manuals, etc; Mail-order business -- Forms; Direct marketing -- Forms
Notes: Includes bibliographical references and index.
Rev. ed. of: Mail order selling made easier. c1990.