Global marketing strategies
By: Jean-Pierre Jeannet, H. David Hennessey.
Contributors: Hennessey, H. David.; Jeannet, Jean-Pierre.
Edition: 5th ed.
Publisher: Houghton Mifflin
Published: 2000
Place of publication: Boston, [Mass.]
Language: eng
Subjects: Export marketing.; International business enterprises.; Export marketing -- Case studies.; International business enterprises -- Case studies.
Genres: Case studies.
Notes: Previous ed.: 1997.

Includes bibliographies and index.