Marketing management in practice, 2006-2007
By: John Williams and Tony Curtis
Contributors: Curtis, Tony (Anthony); Chartered Institute of Marketing
Edition: 1st ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Format: [electronic resource] /
Number of pages: 376
ISBN-13: 9780080501239
Subjects: Examinations; Management; Marketing; Study guides; Distribution; BUSINESS & ECONOMICS; General
Other titles: Marketing management in practice
Notes: At head of title: The Chartered Institute of Marketing.

"Professional diploma in marketing, 2006-2007 syllabus"--Cover.

Includes bibliographical references and index.

Description based on print version record.