Strategic Brand Management
Subtitle: Building, Measuring, and Managing Brand Equity (Cram101 Textbook Outlines - Textbook NOT Included)
Edition: 2 edition
Publisher: AIPI
Published: October 18, 2006
Language: eng
Format: Paperback
Number of pages: 376
ISBN-13: 9781428810044
Subjects: Education; Business & Economics; Cliff's/ Monarch / Barron's Book Notes; Education / Teaching; Business/Economics; Book Notes; General; Study Aids / Book Notes; Strategic Planning