International marketing and purchasing
Subtitle: a survey among marketing and purchasing executives in five European countries
By: edited by Peter W. Turnbull and Malcolm T. Cunningham in associationwith I.D. Ford and Elling Homse.
Contributors: Turnbull, Peter W.; Cunningham, Malcolm T.
Publisher: Macmillan
Published: 1981
Place of publication: London
Language: eng
Number of pages: 133
Subjects: Marketing -- European Economic Community countries.
Notes: Includes index.