Estimating the sales effects of advertising
Subtitle: a guide to the perplexed
By: by Brian Sturgess and A. Haid.
Contributors: Haid, A.; University of Nottingham. Department of Industrial Economics.
Series: Discussion papers in industrial economics -- no.79
Publisher: University of Nottingham, Dept. of Industrial Economics
Published: 1982
Place of publication: Nottingham
Language: eng