Unique Now...or Never
Subtitle: The Brand is the Company Driver in the New Value Economy
Edition: 1st edition
Publisher: Financial Times Prentice Hall
Published: July 15, 2002
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780273659624
Subjects: Production & quality control management; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Management Science; Marketing - General