Using the mass media
By: Arthur V. Ciervo, guest editor.
Contributors: Ciervo, Arthur V.
Series: New directions for institutional advancement ;; no. 5
Publisher: Jossey-Bass
Published: 1979
Place of publication: San Francisco
Language: eng
Number of pages: 97
Subjects: Mass media -- United States -- Addresses, essays, lectures; Education, Higher -- United States -- Addresses, essays, lectures
Notes: Includes bibliographies and index.