The theory and practice of advertising
Subtitle: a simple exposition of the principles of psychology in their relation to successful advertising
By: by Walter Dill Scott
Publisher: Small
Published: 1912
Place of publication: Boston
Language: eng
Format: [electronic resource];
Number of pages: 240
Subjects: Advertising
Notes: "Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".

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