Copywriting for the electronic media
Subtitle: a practical guide
By: Milan D. Meeske, R.C. Norris.
Contributors: Norris, R. C.
Edition: 2nd ed.
Publisher: Wadsworth
Published: 1992
Place of publication: Belmont, Calif
Language: eng
Number of pages: 377
Subjects: Advertising copy.; Broadcast advertising.
Notes: Includes bibliographical references (p. 373) and index.