Marketing management
Subtitle: text and cases
By: Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Contributors: Quelch, John A.; Rangan, V. Kasturi.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2005
Place of publication: New York, N.Y
Language: eng
Number of pages: 812
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.