Unruly Media
Subtitle: YouTube, Music Video, and the New Digital Cinema
Publisher: Oxford University Press, Incorporated
Published: 2013
Language: eng
Number of pages: 368
ISBN-13: 9780199767007
Subjects: Music videos; Digital media; Music, history and criticism
Description: Unruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video becomes more than a way of selling songs. YouTube's brief, low-res clips encompass many forms and foreground reiteration, graphic values and affective intensity. These three media are riven by one another...