Measuring the cumulative effects of advertising
Subtitle: a reappraisal
By: by Darral G. Clarke and John M. McCann.
Contributors: McCann, John M., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 410
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 26
Subjects: Advertising -- Mathematical models.
Notes: Bibliography: leaves 24-26.