Social indicators and marketing
Subtitle: selected papers from the two Social Indicators Conference of the American Marketing Association PublicPolicy and Issues Division, Washington, D.C. 1972 and 1973
By: edited by Robert L. Clewett [and] Jerry C. Olson.
Contributors: Clewett, Robert L.; Olson, Jerry, 1944-
Publisher: American Marketing Association
Published: 1974
Place of publication: Chicago
Language: eng
Number of pages: 193