Understanding Consumer Choice
Publisher: Palgrave Macmillan
Published: May 12, 2005
Language: eng
Format: Hardcover
Number of pages: 196
ISBN-13: 9781403914927
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Business & Economics-Consumer Behavior - General; Commerce; Attitudes; Consumer behavior; Consumers; Consumers' preferences; Marketing