Management, marketing, and the competitive process
By: edited by Peter Earl.
Contributors: Earl, Peter E.
Publisher: E. Elgar
Published: 1996
Place of publication: Cheltenham, UK; Brookfield, Vt., US
Language: eng
Number of pages: 395
Subjects: Industrial management.; Marketing.; Competition.
Notes: Includes bibliographical references (p. 352-389) and index.