Public policy and marketing practices
Subtitle: proceedings of workshop on public policy and marketing practices
By: edited by Fred C. Allvine.
Contributors: Allvine, Fred C.; American Marketing Association.
Publisher: American Marketing Association
Published: 1973
Place of publication: Chicago, IL
Language: eng
Number of pages: 409
Subjects: Commercial policy -- Congresses.; Marketing -- Congresses.
Genres: Congresses.
Notes: "Held ... June 12-13, 1972 [and] sponsored by American Marketing Association."

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