Marketing for Attorneys and Law Firms (Haworth Marketing Resources) (Haworth Marketing Resources)
Publisher: Haworth Press
Published: December 1993
Language: eng
Format: Hardcover
Number of pages: 323
ISBN-13: 9781560243243
Subjects: Courts & procedure; Marketing; Practice Of Law; Business / Economics / Finance; Reference; United States; General; Legal System; Law firms; Lawyers; Legal services
First sentence: The attorney in today's marketplace faces a major dilemma between constantly needing to retain existing clients and attracting new clients while not resorting to image-cheapening self-promotion.