1984 AMA Winter Educators' Conference
Subtitle: scientific method in marketing
By: edited by Paul F. Anderson and Michael J. Ryan.
Contributors: Anderson, Paul F.; Ryan, Michael J.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1984
Place of publication: Chicago, IL
Language: eng
Number of pages: 299
Subjects: Marketing -- Congresses; Marketing research -- Congresses
Notes: Includes bibliographies.