Comparative analyses of the perceived brand environments and implications on strategic issues and choices
Subtitle: empirical and comparative evidence from Turkish and UK brand managers
By: by Mehmet Oktemgil.
Contributors: Birmingham Business School.; Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series -- 2003-23
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 23
Notes: At head of title: Turkey-EU Business Research Group.

Includes bibliographical references.