Das Thema Sicherheit in der deutschen Anzeigenwerbung für Automobile
Subtitle: empirischer Befund und Analyse von Bestimmungsfaktoren
By: von Sven Ole Stolle
Series: Betriebswirtschaftliche Schriften -- Heft 159
Publisher: Duncker & Humblot
Published: 2004
Place of publication: Berlin
Language: ger
Number of pages: 420
Subjects: Advertising; Automobiles; Safety appliances; Safety measures; Automobile industry and trade
Notes: Originally presented as the author's thesis (doctoral)--Universität Osnabrück, 2003.

Includes bibliographical references (p. [407]-417) and index.