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Subtitle: A Social History of Spin
Publisher: Basic Books
Published: November 1998
Language: eng
Number of pages: 496
ISBN-13: 9780465061686
First sentence: WHEN I BEGAN the research for this book-attempting to dis the social and historical roots that would explain the boundless role of public relations in our world-one of my first stops along the way was a sojourn with Edward L. Bernavs, a man who, beginning in the 1910s, became one of the most influential pioneers of American public relations, a person whose biography, though not widely known, left a deep mark on the configuration of our world.