Sport-Sponsoring
Subtitle: an den Beispielen: FIFA Fussball-WM 2006 in Deutschland und FIFA Fussball-WM 2010 in Südafrika
By: von Walter Ruda und Frauke Klug
Contributors: Klug, Frauke, author
Publisher: Oldenbourg
Published: 2010
Place of publication: München
Language: ger
Number of pages: 239
ISBN-13: 9783486591194
Subjects: Sports sponsorship; Sports; Marketing; Economic aspects; World Cup (Soccer) (2006 : Germany); World Cup (Soccer) (2010 : South Africa)
Notes: Includes bibliographical references (pages 205-217) and index.