Handbook of Consumer Psychology
Contributors: Haugtvedt (Editor); Herr (Editor); Kardes (Editor)
Publisher: Routledge
Published: February 5, 2008
Language: eng
Format: Hardcover
Number of pages: 1296
ISBN-13: 9780805856033
Subjects: Psychology; Education; Business / Economics / Finance; Marketing - Research; General; Consumer behavior; Decision making; Marketing; Psychological aspects