Add value to your service
Subtitle: the key to success
By: edited by Carol Surprenant.
Contributors: Surprenant, Carol F.; American Marketing Association.
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 214
Subjects: Service industries -- Marketing -- Congresses.
Notes: Includes bibliographies.
"6th Annual Services Marketing Conference proceedings"--Cover.
Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif.