Consumer behavior in Asia
By: Hellmut Schütte with Deanna Ciarlante.
Contributors: Ciarlante, Deanna.
Publisher: New York University Press
Published: 1998
Place of publication: Washington Square, New York, N.Y
Language: eng
Number of pages: 275
Subjects: Consumer behavior -- Asia; Market segmentation -- Asia; Market surveys -- Asia; Marketing -- Asia; Consumers -- Asia -- Attitudes
Description: "Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods." "Consumer Behavior in Asia will be indispensable for those seeking to adapt their marketing approach in Asia based on an in-depth and accessible understanding of Asian consumer behavior."--Jacket.
Notes: Includes bibliographical references (p. 263-269) and indexes.