Mastering Marketing Management (Palgrave Master Series)
Publisher: Palgrave Macmillan
Published: January 18, 2003
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780333948972
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Management Science; Marketing - General; Business & Economics / Marketing / General; Management; Marketing