The copywriter's handbook
Subtitle: a step-by-step guide to writing copy that sells
By: Robert W. Bly.
Edition: 1st ed.
Publisher: Dodd, Mead
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 353
Subjects: Advertising copy.; Business writing.
Notes: Bibliography: p. 345-348.
Includes index.