Productivity in marketing
Subtitle: its measurement and change
By: Marketing Symposium, University of Illinois, October, 1959 ; prepared by the Department of Marketing
Contributors: University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research; University of Illinois at Urbana-Champaign. Department of Marketing
Publisher: Bureau of Economic and Business Research, College of Commerce and Business Administration of the University of Illinois
Published: 1960
Place of publication: Urbana, Ill
Language: eng
Number of pages: 151
Subjects: Marketing; Management
Notes: Special bulletin [of the] University of Illinois bulletin, vol. 58, no. 2.

Includes bibliographical references.