Simmons ... study of media and markets
Subtitle: Technical guide
By: Simmons Market Research Bureau, Inc
Publisher: Simmons Market Research Bureau
Place of publication: New York
Language: eng
Subjects: Market surveys; Statistics; Periodicals; Mass media; Marketing research; Consumers
Other titles: Simmons ... study of media & markets.; Technical guide; Study of media and markets.; Study of media & markets.
Notes: Vols. for   have title: Simmons ... study of media & marktes. Technical guide.

Loose-leaf for updating.

Description based on: 1982.