Casing public relations
By: edited by Jason S. Wrench, Joan Schuman, and Donna Flayhan
Publisher: Kendall Hunt Publishing Company; Kendall Hunt Publishing; Kendall/Hunt Publishing Company
Published: 2014
Place of publication: Dubuque, Iowa
Language: eng
Number of pages: 255
ISBN-13: 9781465217486
Subjects: Public relations; Communication; Case studies
Description: "Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations....Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention. Casing Public Relations features more than thirty intriguing fictional case study scenarios that all levels of decision makers in our media and social media saturated world may face. Casing Public Relations: Is an invaluable supplementary book for in-person or online undergraduate/entry level graduate public relations and communication courses; Uses the "safe distance case method of study" to analyze scenarios. This approach to teaching and learning is most notably used in the legendary Harvard Law School; Brings issues to life by featuring case studies written by a diverse collection of public relations scholars and practitioners; Does not limit the reader with potential solutions and best solutions to a problem. This enables a class to apply the concepts of a PR course to the case itself and come up with a decision on their own." -- Publisher's description.
Notes: Includes bibliographical references.
Table of contents: title: 1. Why Cases?; title: 2. Analyzing Case Studies; title: Part I. Public Relations Ethics; title: 3. Photo Op: Natural Disasters and Public Relations / Thomas Wagner, Tyler Raible, Sarah Jolly, Maria Butauski; title: 4. One, Two, Three Strikes You're Out / Alisa Agozzino; title: 5. Who's Press Release is it Anyway? / Thomas Wagner, Maria Butauski, Tyler Raible, and Sarah Jolly; title: 6. Search for a Winning Solution / Pauline A. Howes; title: 7. The Mysterious Case of Cosmo Sludge / Jason S. Wrench and Francesca Rogo; title: Part II. Social Responsibility; title: 8. Being Clear at the Clear River Nuclear Power Plant: Risk Communication Goes Critical / William J. Kinsella; title: 9. Health Care Disparities at Hope Hospital: Impotent Government Relations and Injured Communities / Anastacia Kurylo; title: 10. A Watered Down Case of Social Responsibility / Allison Clearly and Juliann C. Scholl; title: 11. Bad Taste? Responding to Organizational Crises and Rebuilding Reputations / Lisa K. Hanasono; title: 12. Playing Chicken / Diana L. Tucker; title: Part III. Public Relations and the Media; title: 13. The Broadway Musical Mishap: A Story of Corruption and Lies / Kathleen S. Tillman and Jason S. Wrench; title: 14. Post on Facebook, Lose Your Business / Felipe Gómez; title: 15. Monkey Business / Roy Schwartzman and Patricia Fairfield-Artman; title: 16. TriQuinn's Tangled Web: What Do You Do if the Law And Ethics Disagree, And aSecret is The Only Thing Separating Corporate Image Repair From Ruin? / Elizabeth Barfoot Christian, Hazel James Cole, and Jerry L. Allen; title: 17. Universally Safe Communication / Julian Jeter-Davis, Shannon M. Brogan, Erin E. Gilles, and Dotty Heady; title: 18. FreshFood: A Case Study of the Organizational Image Repair Process / Corey Jay Liberman; title: Part IV. Working with Stakeholders; title: 19. Spinning Green Along the Rio Grande: Can Corporate Social Responsibility Really Pay Off? / Kyle F. Reinson & Brett S. Vergara; title: 20. In PR All Relationships Matter: A Lesson in Governmental and Media Relations / Katherine R. Fleck; title: 21. Fighting the Good Fight / Leah M. Omilion-Hodges; title: 22. A Case of Discrimination: Fostering an Inclusive Work Environment / Dotty Heady, Erin E. Gilles, and Shannon M. Brogan; title: 23. Spotlight on a Solar Energy Company: Investor Relations Crisis / Joan Schuman; title: Part V. Reputation and Brand Management; title: 24. #CHR. Disappearing Woman? Navigating Crisis Communication Internationally / Arhlene A. Flowers and Cory L. Young; title: 25. Who's Calling the Shots? Balancing Donor Relations and Nonprofit Branding / Lacy G. McNamee; title: 26. A Name to Success / "Iris" Shuang Xia & Narissra Maria Punyanunt-Carter; title: 27. A Matter of Reputation / Amber Alsop; title: 28. Can Superman Win this One? / Julio A. Rodriguez-Rentas and Paul Ziek; title: Part VI. Risk and Crisis Communication; title: 29. "Not in My Backyard!" / Jason S. Wrench and Austin Schatz; title: 30. Warehouse Under Water: Promised Delivery is Compromised / Kristin Roeschenthaler Wolfe; title: 31. A Wild Ride / Erin C. Bryan; title: 32. The Vicious Valentine / Carl Glover and Alfred G. Mueller; title: 33. Canaries in a Coal Mine: Crisis Communication and the Coal Industry / LaKesha N. Anderson and Mary L. Kahl.