Really Good Logos Explained
Subtitle: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
Edition: printing (1)
Publisher: Rockport Publishers
Published: 2008
Place of publication: Beverly, MA
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9781592534272
Copyright date: 2008
Subjects: Graphic design; Commercial - Illustration; Design - General; Art; Art & Art Instruction
Description: So what does make a logo "really good"?

Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos, that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos designers and clients alike will get a rare glimpse inside the mind of top creatives, whose comments provide practical, effective advice for improving and creating your own designs.

Four internationally acclaimed designers were presented with this challenge of explaining, in five sentences or less, what makes each design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds.

Really Good Logos, Explained examines the aesthetics of good logo design, and points out, with wonderfully specific detail, exactly what makes each design sing--what makes them "really good."
--back cover
Notes: US/UK/CAN