Destination Marketing Organisations
Subtitle: Bridging Theory and Practice (Advances in Tourism Research)
Publisher: Elsevier Science
Published: December 30, 2004
Language: eng
Format: Hardcover
Number of pages: 248
ISBN-13: 9780080443065
Subjects: Industry & Industrial Studies; Industries - Hospitality, Travel & Tourism; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Hospitality, Travel & Tourism; Business & Economics : Marketing - General
First sentence: Most tourism activities take place at destinations, and so the destination forms a pillar in any modelling of the tourism "system" (e.g. Leiper 1979).