The business of economics
By: John Kay.
Publisher: Oxford University Press
Published: 1996
Place of publication: Oxford; New York
Language: eng
Number of pages: 216
Subjects: Economics; Business
Description: Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.
Notes: Includes bibliographical references (p. 207-210) and index.