The Copywriter's Handbook
Subtitle: A Step-By-Step Guide To Writing Copy That Sells
Edition: 3 Rev Exp edition
Publisher: Holt Paperbacks
Published: April 4, 2006
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780805078046
Subjects: Advertising; Writing & editing guides; Reference; Written Communication In Business; Business & Economics; Business/Economics; Technical Writing; Careers - General; Writing Skills; Reference / Writing Skills; Advertising & Promotion; Advertising copy; Business Writing
First sentence: "A copywriter is a salesperson behind a typewriter."
Notes: Third Edition