Business marketing
Subtitle: an interaction and network perspective
By: edited by Kristian Möller and David Wilson.
Contributors: Möller, Kristian, 1948-; Wilson, David T.
Publisher: Kluwer Academic Publishers
Published: 1995
Place of publication: Boston
Language: eng
Number of pages: 635
Subjects: Industrial marketing; Industrial marketing -- Management; Strategic alliances (Business)
Notes: Includes bibliographical references and index.