Advertising conference
Subtitle: contributed papers, 1954
By: James D. Scott, editor. Sponsored by the University of Michigan, School of Business Administration, Dept. of Journalism, College of Literature, Science, and the Arts [and] College of Architecture and Design, with the active assistance and support of Adcraft Club of Detroit [and] Michigan Council, American Association of Advertising Agencies, and the cooperation of Michigan members, Association of National Advertisers [and others]
Contributors: Scott, James D. (James Dacon), editor
Series: Michigan business papers -- no. 30; Michigan business papers -- no. 30.
Publisher: Bureau of Business Research, School of Business Administration, University of Michigan
Published: 1954
Place of publication: Ann Arbor
Language: eng
Number of pages: 127
Subjects: Advertising; Congresses
Notes: Bibliography: p. 81.