On the neutral position of scales in examples to respondents
Subtitle: a research note
By: by Philip Samouel, Leyland Pitt and Pierre Berthon.
Contributors: Pitt, Leyland F.; Berthon, Pierre.; Henley Management College.
Series: Working paper series / Henley Management College -- HWP 9519
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-on-Thames
Language: eng
Notes: Spiral binding.