Building marketing effectiveness in healthcare
By: [edited by] D. Terry Paul.
Contributors: Paul, David Terry.; Symposium on Health Services Marketing (5th : 1985 : Las Vegas, Nev.)
Series: Proceeding series; Proceedings series (American Marketing Association)
Publisher: Academy for Health Services Marketing, American Marketing Association
Published: 1985
Place of publication: Chicago, Ill
Language: eng
Number of pages: 169
Subjects: Medical care -- Marketing -- Congresses.; Hospitals -- Marketing -- Congresses.; Medical economics -- Congresses.; Delivery of Health Care -- economics -- congresses.; Economics, Medical -- congresses.; Marketing of Health Services -- congresses.
Notes: Includes bibliographies.
Papers presented at the 5th Annual Symposium on Health Services Marketing, Mar. 10-13, 1985, in Las Vegas.