Branding i et nyt perspectiv
Subtitle: mere og andet end mærkvarer
By: Glenn Jacobsen.
Publisher: Handelshøjskolens forlag; Distribution, Munksgaard
Published: 1999
Place of publication: København
Language: dan
Number of pages: 241
Subjects: Branding (Marketing); Branding (Marketing) -- Denmark
Notes: Includes bibliographical references (p. [243]-244).