Uncover the Hidden Power of Television Programming
Subtitle: ... and Get the Most from Your Advertising Budget (1-Off Series)
Edition: 1 edition
Publisher: Sage Publications, Inc
Published: August 24, 1999
Language: eng
Format: Paperback
Number of pages: 244
ISBN-13: 9780761915829
Subjects: Advertising; Radio & television industry; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing - General; Television advertising; Television broadcasting; Television viewers; United States