MadScam
Subtitle: kick-ass advertising without the Madison Avenue price tag
By: George Parker.
Publisher: Entrepreneur Press
Published: 2006
Place of publication: [Irvine, CA]
Language: eng
Number of pages: 264
ISBN-13: 9781599180427
Subjects: Advertising; Small business -- Marketing
Other titles: Mad scam
Notes: Includes bibliographical references (p. 241-250) and index.