The connected company
By: by Dave Gray with Thomas Vander Wal
Contributors: Vander Wal, Thomas
Publisher: O'Reilly
Published: 2012
Place of publication: Beijing; Sebastopol, CA
Language: eng
Number of pages: 287
ISBN-13: 9781449319052
Subjects: Customer services; Technological innovations; Management; Internet marketing
Description: Connected companies have the advantage, because they learn and move faster than their competitors. In 'The Connected Company', we examine what they're doing, how they're doing it, and why it works. It shows how any company can use the same principles to adapt - and thrive - in today's ever-changing global marketplace.
Notes: Includes bibliographical references and index.