Exporter vers les marchés industriels
Subtitle: les stratégies, les marchés, les organisations et les hommes
By: Francis Léonard ; préfacé par Fred-Henri Firmenich.
Edition: 1re éd.
Series: Collection Diriger l'entreprise ;; 2
Publisher: Presses polytechniques romandes
Published: 1985
Place of publication: Lausanne
Language: fre
Number of pages: 178
Subjects: Export marketing.
Notes: Bibliography: p. 173-176.