The Successful Marketing Plan 
Subtitle: A Disciplined and Comprehensive Approach
Edition: 3 edition
Publisher: McGraw-Hill
Published: May 23, 2003
Language: eng
Format: Paperback
Number of pages: 576
ISBN-13: 9780071395212
Subjects: Business strategy; Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Planning; Advertising & Promotion; Business & Economics / Marketing / General
First sentence: It is very important to look not only inward at your company, but also outside to the industry in which you are competing, for insights into marketing planning direction.