Handbook of Marketing and Finance
By: Edited by Shankar Ganesan, University of Arizona, USA
Publisher: Edward Elgar
Published: 2012
Place of publication: Cheltenham, UK
Language: eng
Number of pages: 322
ISBN-13: 9781849802727
Subjects: Marketing; Handbooks, manuals; Finance
Notes: Includes bibliographical references and index.
Table of contents: title: Pt. 1. Metrics and methods; title: pt. 2. Creating, communicating, delivering, and sustaining value and firm performance; title: pt. 3. Marketing actions and value destruction.