Creating Breakthrough Products
Subtitle: Innovation from Product Planning to Program Approval
Edition: 1st edition
Publisher: FT Press
Published: January 15, 2002
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780139696947
Subjects: Product design; Production planning; Marketing - Product Management; Business / Economics / Finance; Business & Economics; Product management; Business/Economics; New products; Marketing - Research; Advertising & Promotion; Business & Economics / Marketing / General; Marketing - General; Marketing research
First sentence: Breakthrough products result from the appropriate combination of style and technology and help to create experiences that people find both rewarding and valuable.