Consumer behavior and marketing strategy
Subtitle: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry, 1944-
Edition: 6th ed.
Series: The McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2002
Place of publication: Boston; London
Language: eng
Number of pages: 582
Subjects: Consumer behavior.; Marketing.
Notes: Previous ed.: 1999.

Includes bibliographical references and index.