Global Marketing
Subtitle: Foreign Entry, Local Marketing, and Global Management
Edition: 3rd edition
Publisher: McGraw-Hill/Irwin
Published: July 26, 2002
Language: eng
Format: Hardcover
Number of pages: 672
ISBN-13: 9780072471489
Subjects: Sales & marketing; International - Marketing; Export Trade; International Marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business & Economics / Marketing / International; International - General; Export marketing; Management