A Double Scotch
Subtitle: How Chivas Regal and The Glenlivet Became Global Icons
Publisher: Wiley
Published: March 21, 2005
Language: eng
Number of pages: 304
ISBN-13: 9780471662716
First sentence: SCOTCH WHISKY IS the amber-hued liquid soul, the lifeblood of its nation of origin, Scotland.
Description: "No alcoholic beverage in the world is so closely and immediately identified with its homeland as Scotch. And two brands exemplify and symbolize the world-renowned quality and prestige of Scotch whisky - Chivas Regal and The Glenlivet." "In A Double Scotch, F. Paul Pacult tells the story of how two families forever changed the Scotch whisky playing field by producing benchmark whiskies that, over time, became standards of excellence, not just in Scotland, but the world over."

"You'll meet the Chivas brothers, James and John, an ambitious pair of upscale Aberdeen grocers who never owned or operated a distillery, but elevated the process of blending whiskies to a fine and very profitable art. The father-and-son team of George and John Gordon Smith, on the other hand, were hardy Highlands farmers from the Glenlivet district of Banffshire whose sideline malt whisky business became too lucrative to remain a part-time pursuit." "For all of their differences, the Smiths and the Chivas brothers shared a common dedication to quality, authenticity, and customer service. These two families - along with their flagship brands - transformed their local craft by creating first a nationwide, then a worldwide market for their products."--Jacket.