Contemporary research in e-branding
By: Subir Bandyopadhyay, editor.
Contributors: Bandyopadhyay, Subir, 1958-
Publisher: Information Science Reference
Published: 2008
Place of publication: Hershey PA
Language: eng
Number of pages: 358
ISBN-13: 9781599048130; 9781599048154
Subjects: Internet marketing; Branding (Marketing); Communication in marketing
Description: "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.
Notes: Includes bibliographical references and index.