Information processing from advertisements
Subtitle: toward an integrative framework
By: by Deborah J. MacInnis and Bernard J. Jaworski
Contributors: Jaworski, Bernard J
Series: Report -- 90-100; Working paper; Report (Marketing Science Institute) -- no. 90-100
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: Advertising -- Psychological aspects; Human information processing
Notes: Includes bibliographical references (p. 38-49)