Lexikon Marketing und Marktforschung.
By: [Von] Siegfried Geiger [und] Wolfgang Heyn.
Contributors: Heyn Wolfgang, 1926- joint author.
Edition: (2., erw. Aufl.)
Publisher: Econ-Verlag
Published: 1968
Place of publication: Düsseldorf
Language: ger
Number of pages: 316
Subjects: Marketing -- Dictionaries
Genres: Dictionaries.