An Introduction to Business and Business Planning
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740307580
Table of contents: title: Sisältö; title: Note to Instructors; title: Foreword; title: Acknowledgments; title: Introduction; title: An Introduction to Business; title: Introductory Concepts in Business; title: What is a business?; title: Entrepreneurship; title: Macro and Micro Economics; title: Accounting and Financial Management; title: Marketing; title: Human Resource Management; title: The Legal Environment in Business; title: Banking and Securities; title: Business Information Systems; title: Global Business Environment; title: The Business Plan; title: Determine the Potential for Profits; title: Determine Market Viability; title: Getting Financing; title: The Concept; title: Knowledge to Action; title: Building Leadership Skills; title: Marketing; title: Product; title: Price; title: Place; title: Promotion; title: General Management and Operations; title: Management Theory; title: The Daily Activities of a Manager; title: Summary; title: Accounting and Finance; title: Accounting Basics; title: How to use the Statements; title: The Profit and Loss Statement; title: The Balance Sheet; title: Budgeting; title: Manual vs Computerized Accounting; title: Payroll and Employment Taxes; title: Federal Issues; title: State and Local; title: Budgeting and Breakeven Analysis; title: Cost Volume-Profit Analysis; title: Breakeven; title: Using the Break-Even Analysis; title: The Flexible Budget; title: Financial Statement Analysis; title: Liquidity Ratios; title: Leverage Ratio; title: Profitability Ratios; title: Turnover Ratio; title: Overall Analysis; title: Bringing It All Together; title: The Overall Plan; title: The Concept; title: Marketing; title: Management; title: Accounting /Finance and Budgeting; title: Financial Statement Analysis; title: Appendices/Attachments; title: Review and Editing; title: Wisdom from the Trenches; title: Charles Schoen, CPA; title: Keefe Duterte; title: Richard Coleman; title: Conclusive Remarks; title: Appendix A; title: Appendix B: Sample Business Plan; title: Executive Summary; title: Objectives; title: Mission; title: Company Ownership; title: Wound Care Equipment; title: Respiratory Care Equipment; title: Market Analysis Summary; title: Target Market Segment Strategy; title: Industry Analysis; title: Strategy and Implementation Summary; title: Marketing Strategy; title: Sales Strategy; title: Milestones; title: Management Summary; title: Financial Plan; title: Financials and Attachments