Selling the People's Cadillac
Subtitle: The Edsel and Corporate Responsibility
Publisher: Yale University Press
Published: September 10, 1976
Language: eng
Format: Hardcover
Number of pages: 261
ISBN-13: 9780300019506
Subjects: Sociology, Social Studies; Sociology - General; Sociology; Edsel automobile; Industries; Social aspects; Sociological jurisprudence; United States
Description: "Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.