A financial approach to estimating firm-level brand equity and measuring the impact of marketing events
By: Carol J. Simon and Mary W. Sullivan
Contributors: Sullivan, Mary Winifred, 1956-; Marketing Science Institute
Series: Report -- no. 92-116; Report (Marketing Science Institute) -- no. 92-116.
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Copyright date: 1992
Subjects: Brand name products; Valuation
Notes: "June 1992."

"Working paper."

Includes bibliographical references (p. 39-42).