B2B customer insight
Subtitle: the proven path to growth
By: by John Barrett
Publisher: Information Age Pub.; Information Age Pub., Inc.
Published: 2012
Place of publication: Charlotte, N.C
Language: eng
Number of pages: 105
ISBN-13: 9781617359866; 9781617359873; 9781617359880
Subjects: Marketing; Customer relations
Notes: Includes bibliographical references.
Table of contents: title: The three threats to growth; title: Value : the engine of growth; title: Gaining customer insight; title: Critical questions; title: Pmg customer insight learnings; title: Normative results; title: Achieving growth through customer insight.