Cheap
Subtitle: The Real Cost of the Global Trend for Bargains, Discounts & Customer Choice
Publisher: Kogan Page
Published: March 1, 2006
Language: eng
Format: Hardcover
Number of pages: 197
ISBN-13: 9780749445348
Subjects: Customer services; Market research; International - Marketing; Discount; Economics (General); Business & Economics; Business / Economics / Finance; Globalization; Business/Economics; Economics - Macroeconomics; Commercial Policy; Business & Economics / Commercial Policy; Business & Economics/Economics - Macroeconomics; Business & Economics/International - Marketing; Marketing; Economics - General; Consumers' preferences; Cost
First sentence: 'Cheap' is the most important development on our way to the next stage in the modernization process taking place in our economy and our society.