The New Marketing Paradigm
Subtitle: Integrated Marketing Communications
Edition: 1 edition
Publisher: McGraw-Hill
Published: November 11, 1996
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780844234526
Subjects: Sales & marketing; Communication in marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General
First sentence: Peter Drucker makes the point that "Innovation begins with abandonment.