Commodore
Subtitle: The Amiga Years
By: Brian Bagnall
Publisher: Variant Press
Published: 2017
Language: eng
Number of pages: 520
ISBN-13: 9780994031020; 9780994031006
Subjects: Commodore International; Computer industry; History
Other titles: Amiga years
Description: Continuing the story of Commodore where the previous book, Commodore: A Company on the Edge left off, this book takes a look at Commodore's most tumultuous years up to 1987. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace? The author takes an in-depth look at the people behind Commodore's brush with financial bankruptcy and subsequent recovery. The picture that emerges is one of executives who had little understanding of how to market their products to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs that made Commodore a favorite among early computer adopters.--flyleaf.
Notes: Includes bibliographical references and index.
Table of contents: title: New management; title: Proto laptop; title: Unix machine; title: Hi-toro; title: Amiga; title: Crash; title: Chip boards; title: Dancing fools; title: Help!; title: Boing!; title: Changing sides; title: The acquisition; title: A true sequel; title: Commodore-Amiga; title: Animal house; title: Finishing what you started; title: Pepsi challenge; title: Launching the C128; title: The debut; title: Running on empty; title: Releasing the Amiga; title: The next Amigas; title: Resurrecting 8-bit; title: Turning it around; title: Saving the Amiga; title: Amiga invades Europe; title: Plotting a new course; title: Every man's Macintosh; title: Cutting to the bone; title: Building a B52; title: Rebound; title: Two Amigas; title: From hero to zero; title: C64 lives!; title: Adios Amigos; title: Dark echo.