Fundamentos de mercadotecnia
Subtitle: textos y casos
By: Harry A. Lipson, John R. Darling ; versión española Gonzalo Ojeda Gonzalez ; revisión Irma Sanchez Bretherton.
Contributors: Darling, John R.
Publisher: Editorial Limusa
Published: 1979
Place of publication: México, D.F
Language: spa
Notes: Originally published in English as 'Marketing fundamentals :  texts and cases', John Wiley, 1974.