Marketing des Sortimentsbuchhandels
By: Uta Brinkschmidt-Winter, Gabriele Hardt.
Contributors: Hardt, Gabriele.
Series: Medienmarketing in der Praxis -- Bd. 4
Publisher: Hardt & Wörner
Published: 1998
Place of publication: Friedrichsdorf
Language: ger
Number of pages: 182
Subjects: Books -- Marketing.; Booksellers and bookselling.; Advertising.
Notes: Includes bibliographical references (p. 179-180)