Researching the Public Opinion Environment
Subtitle: Theories and Methods (SAGE Series in Public Relations)
Publisher: Sage Publications, Inc
Published: May 11, 2000
Language: eng
Format: Paperback
Number of pages: 312
ISBN-13: 9780761915317
Subjects: Communication Studies; Public opinion & polls; Social research & statistics; Public opinion; Language Arts & Disciplines; Business / Economics / Finance; Language; Public opinion polls; Communication; Public Relations; Research; Business & Economics / Public Relations; Language Arts & Disciplines / Communication; Language Arts & Disciplines-Communication; Medical-Research; Mass media and public opinion
First sentence: The classical debate over whether the mass public has a role to play in the affairs of government continues unabated, even after centuries of discourse.