Strategies for international industrial marketing
Subtitle: the management of customer relationships in european industrial markets
By: edited by Peter W. Turnbull and Jean-Paul Valla.
Contributors: Turnbull, Peter W.; Valla, Jean-Paul.
Publisher: Routledge
Published: 1986
Place of publication: London
Language: eng
Number of pages: 310
Subjects: Export marketing -- Europe -- Case studies.; Industrial marketing -- Europe -- Case studies.; Customer relations -- Case studies.
Genres: Case studies.
Notes: Bibliogr.

1