Organizational buying behavior
By: [edited by] Thomas V. Bonoma and Gerald Zaltman.
Contributors: Bonoma, Thomas V.; Zaltman, Gerald.; American Marketing Association.; University of Pittsburgh. Graduate School of Business.
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Subjects: Purchasing -- Congresses.; Industrial procurement -- Congresses.; Organizational behavior -- Congresses.
Notes: Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976.

Bibliography, p.