Strategische Marktforschung und Instrumente des strategischen Marketings
By: Girma Ghebresillasie.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 956 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 956 =; European university studies. Series V, Economics and management ;; vol. 956; Europäische Hochschulschriften.; Bd. 956.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1989
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 223
Subjects: Marketing research.; Strategic planning.
Notes: Includes bibliographical references (p. 215-223).