The dynamics of advertising
By: Barry Richards, Iain MacRury and Jackie Botterill.
Contributors: Botterill, Jackie.; MacRury, Iain.
Publisher: Harwood Academic Publishers; Routledge
Published: 2000
Place of publication: Australia
Language: eng
Number of pages: 285
Subjects: Advertising -- Psychological aspects.; Advertising -- Methodology.
Notes: Includes bibliographical references (p. 269-273) and index.
Table of contents: title: Machine generated contents note: 1 Introduction: 'Dynamic and sensuous representations of cultural yalues'; title: 2 The historical dynamics of the advertising industry; title: 3 The historyof advertisements; title: 4 The academic critique of advertising; title: 5 The dynamics of cultural change: Commercial culture in the age of identity; title: Colour section; title: 6 The psychodynamics of advertising; title: 7 Psycho-social categories for the study of everyday life; title: 8 Driven by passion? Car advertisement content 1950-1998; title: 9 Going to market: Banking and the advertising dynamic; title: 10 The democratisation of credit; title: 11 Conclusions: The re-emergence of the rational consumer; title: Appendices; title: Bibliography; title: Index.