You are the brand
By: Steve Adubato
Publisher: Rutgers University Press
Published: 2011
Place of publication: New Brunswick, N.J
Language: eng
Number of pages: 234
ISBN-13: 9780813550428
Subjects: Case studies; Branding (Marketing)
Notes: Includes bibliographical references.
Table of contents: title: Tiger Woods : no one walks on water; title: Buddy "the cake boss" Valastro : baking cakes and living dreams; title: JH Cohn : branding for accountants? Why not!; title: Toyota : putting the brakes on its brand; title: Michael Port : living by the "golden rule"; title: Blackberry : the brand you "can't live without"; title: Barack Obama : a brand in transition; title: Coke : it's the real thing; title: Thirteen/WNET.org : beyond Sesame Street and Bill Moyers; title: TD Bank : beyond colors, letters, and logos; title: The Catholic Church : a brand in constant crisis; title: Toast : knowing where your bread is buttered; title: The New York Yankees : a lot more than a baseball brand; title: The Kennedys : the rise and fall of America's "royal family"; title: Hospital brands : hospitals branding in challenging and uncertain times; title: Starbucks : "your usual, Steve?"; title: Blackwater : changing your name doesn't fix your reputation; title: Campbell soup : engage your employees; title: awaken your brand; title: Nick Matarazzo : staying in the game; title: Martha Stewart : boy; title: was I wrong; title: Bobbi Brown : keeping it real; title: Oprah : the "Babe Ruth" of modern-day branding; title: BP Oil : total brand destruction; title: TODAY : it's about yesterday, today, and tomorrow; title: Howard Stern : "the king of media"; title: E*TRADE : when your brand is a "baby"; title: Gibbons : one name can communicate so much; title: Governor Chris Christie : when being "blunt" is your brand; title: Lebron James : when your "decision" hurts your brand; title: Newsweek : Times they are a-changing; title: Daniela Costanzo : spinning her magic; title: Sarah Palin : so you want to be taken seriously?; title: Rutgers University : the Block R success story; title: TJ Nelligan : doing well by doing good; title: Eliot Spitzer : go figure; title: Wells Fargo/Wachovia : two banks into one; title: the bottom line; title: Make-a-Wish Foundation : granting lasting wishes; title: Fox News: love 'em, hate 'em, trust 'em; title: watch 'em.