Marketing
Subtitle: bridging the gap between theory and practice : proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982
By: edited by Michael J. Thomas.
Contributors: Thomas, M. J. 1933-
Publisher: (Department of Marketing, University of Lancaster for Marketing Education Group)
Published: 1982
Place of publication: (Lancaster)
Language: eng
Number of pages: 602
Subjects: Marketing.