A Handbook of qualitative methodologies for mass communication research
By: edited by Klaus Bruhn Jensen and Nicholas W. Jankowski.
Contributors: Jensen, Klaus.; Jankowski, Nick.
Publisher: Routledge
Published: 1991
Place of publication: London; New York
Language: eng
Number of pages: 272
Subjects: Mass media -- Research -- Methodology; Humanities -- Methodology; Social sciences -- Methodology
Description: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Notes: Includes bibliographical references (p. [232]-259) and indexes.