Being the Shopper
Subtitle: Understanding the Buyer's Choice
Publisher: Wiley; J. Wiley & Sons
Published: May 15, 2002
Language: eng
Number of pages: 245
ISBN-13: 9780471151357
First sentence: In this book, I look at the supermarket as a laboratory for shaping a stellar brand, and I show you how to think and act like the real consumers who make split-second decisions between your brand and that of the competition.