The McDonaldization of Society
Edition: Revised New Century Edition edition
Publisher: Pine Forge Press
Published: January 21, 2004
Language: eng
Format: Paperback
Number of pages: 328
ISBN-13: 9780761988120
Subjects: Cultural studies; Sociology, Social Studies; Social conditions; Management; Social Science; Sociology; United States; Sociology - General; Social structure; Anthropology - Cultural; Social Science / Sociology / General; Fast food restaurants; 1980-; Social aspects
First sentence: Ray Kroe (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.
Description: "The McDonaldization of Society, Revised New Century Edition, discusses how McDonaldization and the broader process of globalization (in a new Chapter 8) are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald's and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era." "The McDonaldization of Society is ideal for use in a wide range of higher-education courses and will be of equal value of anyone interested in social criticism. The book offers readers new insight into the society they are constructing around them and will be sure to spark debate in and out of the classroom."--Jacket.