Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Subtitle: Proceedings of the 2004 Academy of Marketing ... of the Academy of Marketing Science)
Publisher: Springer
Published: Nov 10, 2014
Format: hardcover
Number of pages: 353
ISBN-13: 9783319118444
Notes: Source title: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing ... of the Academy of Marketing Science)