Views of man and research into the primary and secondary effects of advertising
Subtitle: anatomy of an untenable state-of-affairs and some thoughts and suggestions concerning future research
By: Otto Ottesen.
Series: Working papers concerning the project "Social Relevance of Advertising", instituted by the Danish Science Research Council ;; nr. 2
Publisher: Dept. of Marketing, Copenhagen School of Economics and Business Administration
Published: 1980
Place of publication: Copenhagen
Language: eng
Number of pages: 79
Subjects: Advertising -- Psychological aspects.
Notes: Bibliography: p. [67]-[79]