Will & vision
Subtitle: how latecomers grow to dominate markets
By: Gerard J. Tellis and Peter N. Golder
Contributors: Golder, Peter N
Publisher: McGraw-Hill
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 340
Subjects: Marketing -- United States; Brand name products -- United States
Other titles: Will and vision
Description: "Based on over a decade of in-depth research - drawn from hundreds of books and thousands of articles - Will & Vision presents an unbiased portrait of the true causes of enduring market leadership. And whether for photographic paper in the nineteenth century or online stock trading in the twenty-first, the answers it provides are surprising, historically substantiated, and thoroughly convincing."--BOOK JACKET.
Notes: Includes bibliographical references (p. [315]-330) and index