Behind the Scenes in Advertising
Edition: 3Rev Ed edition
Publisher: NTC Publications
Published: March 1, 2003
Format: Paperback
Number of pages: 320
ISBN-13: 9781841161327
Subjects: Advertising
First sentence: Most discussion about advertising's social and economic effect is conducted as though all advertising is designed, almost conspiratorially, to have a unidirectional influence.
Notes: 3rd edition