Promotional strategy
Subtitle: managing the marketing communications process
By: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Contributors: Warshaw, Martin R.; Kinnear, Thomas C., 1943-
Edition: 7th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Number of pages: 753
Subjects: Marketing.; Advertising.; Marketing -- Management.
Notes: Includes bibliographical references (p. 738-739) and index.