Marketing Strategy
Subtitle: A Decision Focused Approach
Edition: 6 edition
Publisher: McGraw-Hill/Irwin
Published: October 31, 2007
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780073529899
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General; Management - General; Marketing - General; Management; Marketing