A taxonomy of brand linkages
Subtitle: the Brands-relationship-interaction (BRI) matrix
By: Colin Jevons, Mark Gabbott & Leslie de Chernatony.
Contributors: Gabbott, Mark.; De Chernatony, L.; Birmingham Business School.
Series: Working papers -- 11 ; -- 2001
Publisher: Birmingham Business School
Published: 2001
Place of publication: Birmingham
Language: eng
Number of pages: 20
Notes: Includes bibliographical references.