Strategic Market Planning
Subtitle: An Aid to the Evaluation of an Athletic/Recreation Program
Edition: Revised edition
Publisher: Stipes Pub Llc
Published: June 1994
Language: eng
Format: Paperback
ISBN-13: 9780875634616
First sentence: All administrators/managers of athletic/physical recreation programs have been forced to consider a revised marketing orientation, because the many social changes of the second half of the 20th century have created a whole new set of postulates for them to accept or reject as they face the future.