A basic bibliography on industrial marketing
By: compiled by Thomas A. Staudt and William Lazer.
Contributors: Lazer, William, joint author.
Series: AMA bibliography series,; no. 4
Publisher: American Marketing Association
Published: 1958
Place of publication: [East Lansing? Mich.]
Language: eng; heb
Number of pages: 233
Subjects: Marketing -- Bibliography.
Genres: Bibliography.
Other titles: Industrial marketing.