Marketing for a full house
Subtitle: a complete guide to profitable hotel/motel operational planning
By: C. DeWitt Coffman ; edited by Helen J. Recknagel.
Publisher: School of Hotel Administration, Cornell University
Published: 1975
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 384
Subjects: Marketing.; Hotel management.
Notes: Bibliography: p. 332.
Includes index.