Role of references in international industrial marketing
Subtitle: a theory-building case study about supplier's processes of utilizing references
By: Risto T. Salminen.
Series: Research papers / Lappeenranta University of Technology -- 66; Research papers (Lappeenrannan teknillinen korkeakoulu) -- 66.
Publisher: Lappeenrannan teknillinen korkeakoulu
Published: 1997
Place of publication: Lappeenranta
Language: eng
Number of pages: 375
Subjects: Customer relations.; Customer services -- Management.; Industrial marketing.; Sales management.
Notes: The author's thesis (doctoral)--Lappeenranta University of Technology, 1997.

Includes bibliographical references.