Advertising, memory, and custom
By: by Gabrielle A. Brenner and Reuven Brenner.
Contributors: Brenner, Reuven.
Series: Cahiers de recherche / Institut d'économie appliquée,; IEA-85-03; Cahiers de recherche (Ecole des hautes études commerciales (Montreal, Québec). Institut d'économie appliquée) ;; IEA-85-03.
Publisher: École des hautes études commerciales
Published: 1985
Place of publication: Montréal, Québec, Canada
Language: eng
Number of pages: 39
Subjects: Advertising.; Consumers.; Recollection (Psychology)
Notes: Bibliography: leaves 36-39.
Summary in French.
"This is an extended and revised version of our study 'Memory and markets', Journal of business, 1982."
"Juillet 1985."