The New Marketing Conversation
Subtitle: Creating and Strengthening Relationships Between Buyers and Sellers
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: November 16, 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780324200577
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Advertising & Promotion; Customer Service; Management - General; Business & Economics / Marketing / General; Business communication; Customer relations; Relationship marketing
First sentence: Marketing messages have certainly been around a long time.