Transcript proceedings
Subtitle: youth as consumer trend setters : new research and insights into their growing importance.
Contributors: Zollo, Peter.; Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1994
Place of publication: New York, N.Y
Language: eng
Number of pages: 109
Subjects: Young consumers -- Congresses.; Marketing research -- Congresses.; Consumer behavior -- Congresses.
Genres: Congresses.
Other titles: ARF fifth youth research workshop; Youth as consumer trend setters
Notes: "An ARF key issues workshop."

"The New York Hilton, July 25, 1994."

"Peter Zollo, workshop chair"--T.p. verso.