Perspective in consumer behavior
By: editors: Harold H. Kassarjian and Thomas S. Robertson.
Contributors: Kassarjian, Harold H.; Robertson, Thomas S.
Publisher: Scott, Foresman
Published: 1968
Place of publication: Glenview, Ill
Number of pages: 568
Subjects: Consumers; Motivation research (Marketing)
Notes: Bibliography: p. 527-558.