Globalization
By: a Lauderdale production for BBC for Business ; producer, Brian Edwards
Contributors: Godfrey, Jonnie; Lauderdale Productions; BBC for Business; Films for the Humanities (Firm)
Series: Branding, the marketing advantage; MKT 402a (NU course)
Publisher: Films for the Humanities and Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 20
Subjects: Brand name products; Marketing; Globalization
Description: "This program discusses current trends towards globalization and their implications for branding"--Container.
Notes: Videodisc release of the 1995 production.

Commentary, Jonnie Godfrey ; editor, Mike Stephenson ; camera, Peter Murphy ; project editor, Lucy Oulton.

DVD.