Steal these ideas!
Subtitle: marketing secrets that will make you a star
By: Steve Cone
Edition: 2nd ed.
Series: Bloomberg -- 144
Publisher: Bloomberg Press
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781118004449
Subjects: Marketing; BUSINESS & ECONOMICS / Marketing / General
Description: "The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.  This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts  The book is illustrated throughout with examples of the good, bad, and ugly in advertising  Includes new ideas on how to take full advantage of online marketing and social media  Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson  Author Steve Cone is the Executive Vice President of AARP  Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace"--
Notes: Includes index.