Advertising and the public interest
Subtitle: selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
By: edited by S. F. Divita ; sponsored by the American Marketing Association.
Contributors: Divita, S. F., ed.; American Marketing Association.
Publisher: American Marketing Association
Published: 1974
Place of publication: Chicago
Language: eng
Number of pages: 264
Subjects: Advertising -- United States -- Congresses.; Corrective advertising -- United States -- Congresses.; Advertising -- Research.; Public interest -- United States -- Congresses.
Notes: Includes bibliographical references.