Structure of repeat buying for new packaged goods
By: Monohar U. Kalwani and Alvin J. Silk.
Contributors: Silk, Alvin J.
Edition: Rev. July 1979.
Series: WP ; 1032-78; Working paper (Sloan School of Management) -- 1032-78.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25