The application of social class in market segmentation
By: [by] James M. Carman
Contributors: University of California, Berkeley. Graduate School of Business Administration
Series: IBER special publications
Publisher: Institute of Business and Economic Research
Published: 1965
Place of publication: Berkeley]
Language: eng
Number of pages: 70
Subjects: Marketing research; Social classes
Notes: Publications of the Institute of Business and Economic Research, University of California.

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.

Bibliography: p. 65-70.