Marketing to moviegoers
Subtitle: a handbook of strategies and tactics
By: Robert Marich.
Edition: 2nd ed.
Publisher: Southern Illinois University Press
Published: 2008
Place of publication: Carbondale
Language: eng
Number of pages: 318
ISBN-13: 9780809328840
Subjects: Motion pictures -- Marketing; Motion pictures -- Distribution
Notes: Includes index.
Table of contents: title: Creative strategy; title: Market research; title: Paid media advertising; title: Promotional tie-ins and product placement; title: Licensed merchandise; title: Publicity; title: Distribution to theaters; title: Exhibition; title: Major studios; title: Independent distributors; title: Foreign language films; title: Prints and advertising funds.