Mass communication series.
Series: The Voice of America forum lectures
Published: 1961
Place of publication: [Washington
Language: eng
Number of pages: 11
Subjects: Communication.
Notes: Includes bibliographies.
Lectures broadcast originally by the Voice of America.
Table of contents: title: 1. Communication research in the United States, by W. Schramm.; title: 2. The theory of cognitive dissonance, by L. Festinger.; title: 3. An exploration into semantic space, by C. E. Osgood.; title: 4. The new scientific rhetoric, by N. Maccoby.; title: 5. Personality as a factor in susceptibility to persuasion, by I. L. Janis.; title: 6. The social effects of mass communication, by J. Klapper.; title: 7. The diffusion of new ideas and practices, by E. Katz.; title: 8. Mass media and personal influence, by Paul Lazarsfeld.; title: 9. The effects of television on children, by E. Maccoby.; title: 10. The effect of communication on voting behavior, by I. de Sola Pool.; title: 11. Teaching machines and programmed instruction, by A. A. Lumsdaine.