Classics in consumer behavior
Subtitle: selected readings together with the authors' own retrospective comments
By: [compiled by] Louis E. Boone.
Contributors: Boone, Louis E.
Series: The PPC marketing series
Publisher: PPC Books
Published: 1977
Place of publication: Tulsa, Okla
Language: eng
Number of pages: 441
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographies and indexes.