Product and media index of college students
By: Gilbert Youth Research Inc. [and] Marketmath Inc
Contributors: Marketmath, Inc
Publisher: The corporation
Published: 1971
Place of publication: New York
Language: eng
Subjects: Consumers -- United States -- Statistics; Market surveys -- United States -- Statistics
Notes: Indexed by 21 demographic variables
Table of contents: value: Section 1, product usage, ownership and travel.; value: Section 2, media exposure.; value: Section 3, media exposure by product usage, service usage, travel