Fundamentals of advertising research
By: Alan D. Fletcher, Thomas A. Bowers
Contributors: Bowers, Thomas A.
Edition: 2nd ed
Series: Grid series in advertising and journalism; Grid series in advertising and journalism
Publisher: J. Wiley & Sons
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 343
Subjects: Advertising -- Research
Notes: Includes bibliographical references and index