Language and media planning for the Hispanic market.
Contributors: Hispanic Market Connections, Inc.
Publisher: Hispanic Market Connections, Inc.
Published: 1992
Place of publication: Los Altos, CA (5150 El Camino Real, Suite D-11, Los Altos 94022)
Language: eng
Subjects: Advertising media planning -- United States.; Hispanic American consumers -- Statistics.; Advertising -- United States -- Language.; Marketing research -- United States.
Table of contents: title: [1] Northern California : San Francisco/San Jose market, Sacramento market, Fresno market, Monterey market; title: [2] Southern California : Los Angeles market, San Diego market, El Centro market.