Expanding the Markov classification scheme for brand switching behavior
By: Robert Atkinson
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 328; Faculty working papers -- no. 328.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1976
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Subjects: Consumers' preferences; Markov processes
Notes: Includes bibliographical references (leaf 22).