The Marvel Studios phenomenon
Subtitle: inside a transmedia universe
By: Martin Flanagan, Andrew Livingstone, Mike McKenny
Contributors: Livingstone, Andrew, 1987- author; McKenny, Mike, author
Publisher: Bloomsbury Academic
Published: 2016
Place of publication: New York
Language: eng
Number of pages: 288
ISBN-13: 9781501311895
Subjects: United States; COMICS & GRAPHIC NOVELS / Media Tie-In; Marvel Studios; BUSINESS & ECONOMICS / Industries / Media & Communications Industries; Motion picture industry; PERFORMING ARTS / Film & Video / Direction & Production; History
Description: "The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"--
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note:  Introduction: The Road to Marvel Studios; title: 1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio; title: 2. An Organization of Storytellers: The Marvel Story, According to Marvel; title: 3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios; title: 4. Captains America; title: 5. Teams/Screens; title: 6. Star-Lord, Who?: Guardians of the Galaxy - Raiding the 'B-List' for New; title: Legends; title: 7. 'A Little Old-Fashioned: Marvel Studios and Pixar; title: 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire; title: Conclusion; title: Appendix: Timeline.