Marketing
Subtitle: an introduction
By: Philip Kotler, Gary Armstrong.
Contributors: Armstrong, Gary.
Publisher: Prentice-Hall
Published: 1987
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 595
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographies and indexes.
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.