Ground wars
Subtitle: personalized communication in political campaigns
By: Rasmus Kleis Nielsen
Publisher: Princeton University Press
Published: 2012
Place of publication: Princeton
Language: eng
Number of pages: 239
ISBN-13: 9780691153049; 9780691153056
Subjects: History; Political campaigns; Communication in politics
Notes: Includes bibliographical references and index.
Table of contents: title: Prologue: welcome to the campaigns; title: Personalized political communication in American campaigns; title: The ground war enters the twenty-first century; title: Contacting voters at home; title: Organizing campaign assemblages; title: Targeting voters for personal contacts; title: Always fighting the same ground war?.