The handbook of strategic public relations & integrated communications
By: [edited by] Clarke L. Caywood.
Contributors: Caywood, Clarke L., 1947-
Publisher: McGraw-Hill
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 574
Subjects: Public relations; Communication in management; Communication in marketing
Description: The Handbook of Strategic Public Relations & Integrated Communications is the definitive resource for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.

As a communication professional or manager in the field, you will get 37 information-packed chapters authored by the best minds in the business and covering cutting-edge topics, tips and techniques.
Notes: Includes bibliographical references and index.