Marketing to women around the world
By: by Rena Bartos.
Publisher: Harvard Business School Press
Published: 1989
Place of publication: Boston, Mass
Language: eng
Number of pages: 320
Subjects: Women consumers; Marketing; Women -- Employment; Women in advertising
Description: Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.
Notes: Bibliography: p. 287-309.
Includes index.