How expansion advertising affects brand usage frequency
Subtitle: a programmatic evaluation
By: Brian Wansink and Michael L. Ray
Contributors: Ray, Michael L.
Series: Report -- no. 93-126; Report (Marketing Science Institute) -- no. 93-126
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 66
Copyright date: 1993
Subjects: Advertising; Brand name products; Marketing
Notes: "Working paper."

"December 1993."

Includes bibliographical references (p. 63-66).