Strategic corporate communication
By: Paul A. Argenti.
Publisher: Tata McGraw-Hill Pub. Co.
Published: 2007
Place of publication: New Delhi
Language: eng
Number of pages: 274
ISBN-13: 9780070618169
Subjects: Communication in management -- India.; Communication in marketing -- India.; Communication in management -- United States.; Communication in marketing -- United States.
Description: In the Indian context; includes partial reference to the development of the concept in the United States of America.
Notes: Includes bibliographical references and index.