Market segmentation
Subtitle: using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets
By: Art Weinstein.
Publisher: Probus Pub. Co.
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 296
Subjects: Market segmentation; Psychographics
Notes: Bibliography: p. 286-288.
Includes index.