Personality Not Included
Subtitle: Why Brands Lose Their Authenticity  And How Great Companies Get it Back
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 10, 2008
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071545211
Subjects: Communication In Business; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Business Communication - General; Personality