What's in a Name
Subtitle: Advertising and the Concept of Brands
Edition: 2nd edition
Publisher: M.E. Sharpe
Published: March 2003
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780765609731
Subjects: Advertising; Sales & marketing management; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - Research; Advertising & Promotion