Sleights of mind
Subtitle: what the neuroscience of magic reveals about our everyday deceptions
By: Stephen L. Macknik and Susana Martinez-Conde ; with Sandra Blakeslee
Contributors: Martinez-Conde, S. (Susana); Blakeslee, Sandra
Edition: 1st ed.
Publisher: Henry Holt and Co.; Henry Holt
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 291
ISBN-13: 9780805092813
Subjects: Neurosciences; Magic tricks; Optical illusions
Description: Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.
Notes: Includes bibliographical references and index.