Analysis for marketing planning
By: Donald R. Lehmann, Russell S. Winer.
Contributors: Winer, Russell S.
Edition: 5th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill Irwin
Published: 2002
Place of publication: Boston, Mass
Language: eng
Number of pages: 256
Subjects: Marketing -- United States -- Management
Notes: Includes bibliographical references and index.