Marketing du sport
By: Michel Desbordes, Fabien Ohl, Gary Tribou
Contributors: Ohl, Fabien; Tribou, Gary
Edition: 3e ed.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm))
Publisher: Economica
Published: 2004
Place of publication: Paris
Language: fre
Number of pages: 487
Subjects: Sports; Marketing
Notes: Includes bibliographical references (p. [465]-481).