Marketing
Subtitle: an introduction
By: Gary Armstrong & Phil Kotler.
Contributors: Kotler, Philip.
Edition: 8th ed.
Publisher: Pearson Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, N.J
Language: eng
Subjects: Marketing
Notes: Includes bibliographical references and index.
Kotler's name appears first on the earlier ed.