Into the red
Subtitle: the birth of the credit card market in postcommunist Russia
By: Alya Guseva.
Publisher: Stanford University Press
Published: 2008
Place of publication: Stanford, Calif
Language: eng
Number of pages: 202
ISBN-13: 9780804758383
Subjects: Credit cards -- Russia (Federation); Consumer credit -- Russia (Federation)
Notes: Includes bibliographical references (p. 179-193 ) and index.
Table of contents: title: The architecture of credit card markets; title: Market building in the transitional context; title: Setting the stage : consumer credit and banking before and during the transition; title: Inner circles : card issuing at the dawn of the market; title: The stick but no carrot : disseminating cards through employers; title: The carrot, at last : will consumer lending lead the way for Russia's credit card market?; title: The missing piece of the puzzle : the struggle to institutionalize interbank information sharing and create credit bureaus; title: Russian credit card market through the lens of continuity and change.