marketing of services
Subtitle: why and how is it different?
By: Kenneth P. Uhl, Gregory D. Upah.
Contributors: Upah, Gregory D.
Series: Faculty working papers -- # 584
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1979
Place of publication: [Urbana]
Language: eng
Number of pages: 22
Subjects: Marketing.; Customer services.; Commercial products.
Notes: Bibliography: p. 21-22.