Last Man Standing
Subtitle: Media, Framing, and the 2012 Republican Primaries
Publisher: Rowman & Littlefield Publishers, Incorporated
Published: 2013
Language: eng
Number of pages: 194
ISBN-13: 9781442220355
Subjects: Republican party (u.s. : 1854-); Presidents, united states, election; Primaries; Presidents, united states, nomination; Press and politics; Mass media, political aspects; Mass media, united states
Description: When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative; his vast wealth made him unappealing to voters; and his robotic persona meant he just could not connect. How, then, did he win the nomination? This book examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. -- Provided by publisher.