Conceptualising Marketing Communication In The New Marketing Paradigm
Subtitle: A Postmodern Perspective
Publisher: Dissertation.com
Published: December 31, 2004
Language: eng
Format: Paperback
Number of pages: 263
ISBN-13: 9781581122473
Subjects: Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: The journey which this thesis involves is a somewhat intricate one.