Decision models and descriptive models in marketing
By: by A. S. C. Ehrenberg and G. J. Goodhardt.
Contributors: Goodhardt, G. J. 1930-; Marketing Science Institute.
Series: Report -- Marketing Science Institute, no. 76-117; Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Marketing.; Marketing -- Decision making.; Marketing research.
Notes: "Preliminary research report."

Bibliography : p. 30-31.