New-product diffusion models
By: edited by Vijay Mahajan, Eitan Muller, Yoram Wind
Contributors: Mahajan, Vijay; Muller, Eitan; Wind, Yoram
Series: International series in quantitative marketing -- 11
Publisher: Kluwer Academic
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 355
Subjects: New products -- Mathematical models -- Congresses; Product management -- Mathematical models -- Congresses
Genres: Congresses
Description: "New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry.

The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion.

Practitioners in high-tech and consumer durable industries should also gain insights from New-Product Diffusion Models."--BOOK JACKET.
Notes: Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania

Includes bibliographical references and index

System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher