Marketing the continuum of care
Subtitle: strategies for developing community services
By: Vicki Mason.
Contributors: Healthcare Financial Management Association (U.S.)
Publisher: McGraw Hill; HFMA; McGraw-Hill
Published: 1997
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 338
Subjects: Hospitals -- Marketing.; Hospital and community.; Continuum of care.
Notes: "HFMA, Healthcare Financial Management Association."
Includes index.