What Sticks
Subtitle: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Publisher: Kaplan Business
Published: September 1, 2006
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9781419584336
Subjects: Industries - Media & Communications Industries; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; Advertising & Promotion; Marketing - Multilevel; Business & Economics / Advertising & Promotion; Business & Economics / Industries / Media & Communications Industries