Copy research
Subtitle: looking ahead to 1990 : creative development research, the evolution of copy evaluation, international directions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, May 28-29, 1986 : transcript proceedings.
Publisher: The Foundation
Published: 1986
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 279
Subjects: Advertising copy -- Congresses.; Advertising -- Research.
Notes: Includes bibliographies.
On cover: Third Annual Advertising Research Foundation Copy Research Workshop.