Let your customers do the talking
Subtitle: 301+ word-of-mouth marketing tactics guaranteed to boost profits
By: Michael E. Cafferky.
Publisher: Upstart Pub.
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 228
Subjects: Marketing.; Word-of-mouth advertising.; Consumer satisfaction.; Customer services.
Notes: Includes bibliographical references (p. 217-220) and index.