Building corporte brands
Subtitle: an exploratory study
By: Gabriel J. Biehal and Daniel A. Sheinin
Contributors: Sheinin, Daniel Aron
Series: Report -- no. 01-100; Report (Marketing Science Institute) -- no. 01-100
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge MA
Language: eng
Number of pages: 42
Subjects: Corporate image -- United States; Business planning -- United States; Brand name products -- United States
Notes: At head of title: Marketing Science Institute

"Working paper."

"Working paper series."

Includes bibliographical references (p. 35-40)