Strategic management and online selling
Subtitle: creating competitive advantage with intangible web goods
By: Susanne Royer.
Series: Routledge advances in management and business studies ;; 29
Publisher: Routledge
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 240
Subjects: Electronic commerce.; Internet marketing.; Strategic planning.
Description: "Strategic Management and Online Selling investigates how businesses which provide Business to Customer services, such as news, information and downloadable music, can create sustainable competitive advantages in the tough world of e-business. The book takes a theoretical approach to online selling and offers a new categorization of the types of businesses that provide "intangible web services," including case studies of successful firms. Possibilities for online sellers of digital goods to gain competitive advantage are outlined, building on the dominant concepts from strategic management theory." "This book will be of interest to postgraduate students of business and management theory."--Jacket.
Notes: Includes bibliographical references and index.