Golden arches east
Subtitle: McDonald's in East Asia
By: edited by James L. Watson.
Contributors: Watson, James L.
Edition: 2nd ed.
Publisher: Stanford University Press
Published: 2006
Place of publication: Stanford, Calif
Language: eng
Number of pages: 256
ISBN-13: 9780804749886; 9780804749893
Subjects: McDonald's Corporation.; Fast food restaurants -- Social aspects -- East Asia.; Globalization -- East Asia.; East Asia -- Social life and customs.
Notes: Includes bibliographical references (p. [239]-246) and index.