Creative strategy and execution in international magazine advertising
Subtitle: a US/UK comparison
By: Harlan Spotts, Marc G. Weinberger and Amy Parsons.
Contributors: Weinberger, Marc G.; Parsons, Amy.; University of Birmingham. Research Centre for Consumer Behaviour.
Series: Working papers in consumer research -- CRC/94-08
Publisher: University of Birmingham
Published: 1993
Place of publication: Birmingham
Language: eng
Number of pages: 26
Notes: Title from cover.