Measuring the international marketing productivity of U.S. semiconductor companies
By: by Anne T. Coughlan, M. Therese Flaherty
Contributors: Flaherty, M. Therese, joint author
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 82-17; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 82-17
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1981
Place of publication: Boston, Mass. (Soldiers Field, Boston, Mass. 02163)
Language: eng
Number of pages: 36
Subjects: Semiconductor industry; Semiconductors; Marketing
Notes: Bibliography: leaf [37]