Essentials of Marketing
Subtitle: A Global-Managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 9th edition
Publisher: McGraw-Hill Companies
Published: November 2002
Language: eng
Format: Hardcover
Number of pages: 29
ISBN-13: 9780071198691
Subjects: Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Commerce; Marketing - General