E-marketing
By: Judy Strauss, Adel El-Ansary, Raymond Frost.
Contributors: Ansary, Adel I.; Frost, Raymond, 1960-
Edition: 4th ed.
Publisher: Pearson/Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 456
Subjects: Internet marketing.
Notes: Includes bibliographical references and index.
Table of contents: title: E-marketing in context; title: Convergence; title: Strategic E-marketing; title: The E-marketing plan; title: E-marketing in context - E-marketing environment; title: Global markets; title: Ethical and legal issues; title: E-marketing environment; title: E-marketing strategy; title: Marketing knowledge; title: Consumer behavior; title: Segmentation and targeting strategies; title: Differentiation and positioning strategies; title: E-marketing management; title: Product; title: Price; title: The Internet for distribution; title: E-marketing communication; title: Customer relationship management.