The California Prune Board's promotion program
Subtitle: an evaluation
By: the authors, Julian Alston ... [et al.].
Contributors: Alston, Julian M.; California Agricultural Experiment Station.; Giannini Foundation of Agricultural Economics.
Series: Giannini Foundation research report ;; no. 344
Publisher: Giannini Foundation of Agricultural Economics, University of California; Division of Agriculture and Natural Resources, California Agricultural Experiment Station
Published: 1998
Place of publication: Oakland, Calif
Language: eng
Number of pages: 68
Subjects: California Prune Board.; Sunsweet Growers, Inc.; Prune -- California -- Marketing.; Prune industry -- California.; Prune industry -- California -- Statistics.; Produce trade -- California -- Statistics.
Notes: Includes bibliographical references (p. 66-67).
"March 1998"--Cover.