Modernisaatiomurroksen kaupalliset merkit
Subtitle: 60-luvun suomalainen televisiomainonta
By: Jukka Kortti.
Series: Bibliotheca historica -- 80; Bibliotheca historica (Helsinki, Finland) -- 80.
Publisher: Suomalaisen Kirjallisuuden Seura
Published: 2003
Place of publication: Helsinki
Language: fin
Number of pages: 455
Subjects: Television advertising -- Finland; Social change -- Finland; Nineteen sixties; Finland -- Social conditions -- 1945-
Notes: Originally presented as the author's thesis (doctoral)--Helsingin yliopisto, 2003.

Includes bibliographical references (p. 414-430) and index.

Summary in English.