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Subtitle: inside the 300 billion dollar business behind the media you constantly consume
By: David Verklin, Bernice Kanner.
Contributors: Kanner, Bernice.
Publisher: John Wiley & Sons
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 221
ISBN-13: 9780470056431
Subjects: Advertising -- United States; Mass media -- United States
Description: Marketing and advertising are changing rapidly. Where they go from here and how they will affect our lives and reflect our values in the future is the basis of this book. You'll learn the real reason your favorite shows get cancelled, why Oprah gives away Pontiacs to audience members, why billboard advertising is actually on the rise, how technology is growing the TV audience, and other changes brought about by the decisions made by those who control what we watch, click, see, and hear every day.