Business growth strategies for Asia Pacific / Willie Chien, Stan Shih, Po-Young Chu.
Contributors: Shi, Zhenrong, 1944-; Chu, Po-Young.
Publisher: Wiley
Published: 2005
Place of publication: Singapore; Hoboken, NJ
Language: eng
Number of pages: 264
Subjects: Business planning -- Asia.; Business planning -- Pacific Area.; Strategic planning -- Asia.; Strategic planning -- Pacific Area.; Corporations -- Asia -- Growth.; Corporations -- Pacific Area -- Growth.
Description: "This book proposes several innovative models and ideas to help readers measure and analyze market opportunities in Asia, and provides valuable insights into consumer behavior, value-chain analysis, innovation capabilities and cost benchmarks within an Asian context. The authors introduce a comprehensive methodology for formulating and implementing a business strategy built around having the right people in the right organizational structure. In adapting Western management theory and practice to the specific needs of the Asian market environment, this book will prove invaluable to anyone wishing to do business in the Asia Pacific region."--BOOK JACKET.
Notes: Includes bibliographical references (p. [255]-257) and index.