Determining the competitive structure of product-markets
Subtitle: practices, issues and suggestions
By: Allan D. Shocker, David W. Stewart and Anthony J. Zahorik.
Contributors: Stewart, David W.; Zahorik, Anthony J.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.90-115
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge (Mass.)
Language: eng