Competitive Intelligence
Subtitle: A Framework for Web-based Analysis and Decision Making
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: December 10, 2003
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9780324203257
Subjects: Economics, Finance, Business and Industry; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; E-Commerce - Internet Marketing; Marketing - Product Management; Marketing - Research; Business & Economics / General; General; Business intelligence; Electronic information resourc; Electronic information resources; Internet; Management science; Strategic planning
First sentence: Competitive intelligence (CI) is the process of monitoring the competitive environment, one that includes general business trends and competitor activities.