Promoting Sustainable Behaviour
Subtitle: a practical guide to what works
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 62
ISBN-13: 9781351275965
Subjects: Organizational behavior; Sustainable development; Comportement organisationnel; Développement durable
Description: "Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative - in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour."--Provided by publisher.
Table of contents: title: Chapter 1 The SME Approach to CSR  -- Elaine Cohen; title: chapter 2 The State of Sustainability Reporting  -- Elaine Cohen; title: chapter 3 The Business Advantage of Transparency for SMEs  -- Elaine Cohen; title: chapter 4 The Roadmap to Transparency for SMEs  -- Elaine Cohen; title: chapter 5 Guidance for Developing a Sustainability Report  -- Elaine Cohen; title: chapter 6 A Few More Words About Transparency -- Elaine Cohen.