Know your customer
Subtitle: new approaches to understanding customer value and satisfaction
By: Robert B. Woodruff, Sarah Fisher Gardial.
Contributors: Gardial, Sarah Fisher.
Series: The Blackwell business dimensions in total quality series
Publisher: Blackwell Business
Published: 1996
Place of publication: Cambridge, Mass; Oxford
Language: eng
Number of pages: 338
Subjects: Consumers' preferences.; Consumer satisfaction.; Quality of products.; Marketing -- Management.
Notes: Includes index.