Subscribed
Subtitle: why the subscription model will be your company's future--and what to do about it
By: Tien Tzuo ; with Gabe Weisert
Contributors: Weisert, Gabe, author
Publisher: Portfolio; Portfolio Penguin; Portfolio/Penguin
Published: 2018
Language: eng
Number of pages: 246
ISBN-13: 9780525536468; 9780241363669
Subjects: Case studies; Business planning; Strategic planning
Description: "Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: ready or not, excited or terrified, you need to adapt to the Subscription Economy--or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous"--
Notes: Includes bibliographical references (pages 231-238) and index.
Table of contents: title: The end of an era; title: Flipping the retail script; title: The new golden age of media; title: Planes, trains, and automobiles; title: Companies formerly known as newspapers; title: Swallowing the fish : lessons from the rebirth of tech; title: IOT and the fall and rise of manufacturing; title: The end of ownership; title: That WTF moment; title: Innovation : staying in beta forever; title: Marketing : rethinking the four P's; title: Sales : the eight new growth strategies; title: IT : subscribers, not SKUs; title: Building a subscription culture with the Padre operating model.