1989 AMA Winter Educators' Conference
Subtitle: "marketing theory and practice"
By: editors, Terry L. Childers ... [et al.].
Contributors: Childers, Terry L.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 398
Subjects: Marketing -- Congresses.
Other titles: Marketing theory and practice.
Notes: Includes bibliographical references.