The hero and the outlaw
Subtitle: building extraordinary brands through the power of archetypes
By: Margaret Mark and Carol S. Pearson.
Contributors: Pearson, Carol, 1944-
Publisher: McGraw-Hill
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 384
Subjects: Product management.; Brand name products.; Brand name products -- Marketing.
Notes: Includes bibliographical references and index.