Consumer Engineering, 1920s–1970s
Subtitle: Marketing between Expert Planning and Consumer Responsiveness
Publisher: Palgrave Macmillan
Published: May 29, 2019
Format: hardcover
Number of pages: 296
ISBN-13: 9783030145637
Notes: Source title: Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Worlds of Consumption)