Commodity advertising and promotion
By: edited by Henry Kinnucan, Stanley R. Thompson, Hui-Shung Chang.
Contributors: Kinnucan, Henry W.; Thompson, Stanley R.; Chang, Hui-Shung.
Edition: 1st ed.
Publisher: Iowa State University Press
Published: 1992
Place of publication: Ames, Iowa
Language: eng
Number of pages: 392
Subjects: Advertising -- Food
Notes: Includes bibliographical references (p. 371-384) and index.