Retail management
Subtitle: a strategic approach
By: Barry Berman, Joel R. Evans
Contributors: Evans, Joel R.
Edition: 12th ed.
Publisher: Pearson Prentice Hall
Published: 2013
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 624
ISBN-13: 9780132720823
Subjects: Management; Retail trade
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: About the authors; title: Acknowledgments; title: An overview of strategic retail management; title: An introduction to retailing; title: Building and sustaining relationships in retailing; title: Strategic planning in retailing; title: Situation analysis; title: Retail institutions by ownership 1; title: Retail institutions by store-based strategy mix; title: Web, nonstore-based, and other forms of nontraditional retailing; title: Targeting customers and gathering information; title: Identifying and understanding consumers; title: Information gathering and processing in retailing; title: Choosing a store location; title: Trading-area analysis; title: Capter 10 site selection; title: Managing a retail business; title: Retail organization and human resource management; title: Operations management financial dimensions; title: Operations management operational dimensions; title: Merchandise management and pricing; title: Developing merchandise plans; title: Implementing merchandise plans; title: Financial merchandise management; title: Pricing in retailing; title: Communicating with the customer; title: Establishing and maintaining a retail image; title: Promotional strategy; title: Putting it all together 565; title: Integrating and controlling the retail strategy; title: Appendix: careers in retailing; title: Glossary; title: Endnotes; title: Name index; title: Subject index.