Contemporary hospitality marketing
Subtitle: a service management approach
By: William Lazer, Roger A. Layton.
Contributors: Layton, Roger A.
Publisher: Educational Institute, American Hotel & Motel Association
Published: 1999
Place of publication: Lansing, Mich
Language: eng
Number of pages: 490
Subjects: Hospitality industry -- Marketing.
Notes: Includes bibliographical references and index.