Perspectives on methodology in consumer research
By: edited by David Brinberg and Richard J. Lutz.
Contributors: Brinberg, David.; Lutz, Richard John, 1947-
Publisher: Springer-Verlag
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 301
Subjects: Consumers -- Research.; Marketing research.; Motivation research (Marketing)
Notes: Includes bibliographies and indexes.