Demographic Targeting
Subtitle: The Essential Role of Population Groups in Retail Marketing
Publisher: Ashgate Publishing
Published: August 2002
Language: eng
Format: Hardcover
Number of pages: 146
ISBN-13: 9780754609209
Subjects: Market research; Population & demography; Retail sector; Social Science; Business / Economics / Finance; Sociology; Sales & Selling - Management; Human Geography; Age groups; Market segmentation; Marketing
Description: "The retailer who ignores the demographics of his customers does so at his peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum." "We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them." "Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper."--Jacket.