The New Strategic Brand Management
Subtitle: Creating and Sustaining Brand Equity Long Term
Edition: 2nd ed. edition
Publisher: Kogan Page
Published: October 1, 2004
Language: eng
Format: Paperback
Number of pages: 720
ISBN-13: 9780749442835
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Marketing - General; Brand name products; Management
First sentence: Brands have become a major player in modern society.