Trading up
Subtitle: why consumers want new luxury goods--and how companies create them
By: by Michael J. Silverstein and Neil Fiske, with John Butman
Contributors: Fiske, Neil; Butman, John
Publisher: Portfolio
Published: 2005
Place of publication: New York
Language: spa; eng
Number of pages: 300
Subjects: Luxury; Cost and standard of living -- United States; Quality of products -- United States
Notes: Includes index