An Introduction to Business and Business Planning
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740307580
Table of contents: title: Content; title: Note to Instructors; title: Foreword; title: Acknowledgments; title: Introduction; title: 1. An Introduction to Business; title: 1.1. Introductory Concepts in Business; title: 1.2. What is a business?; title: 1.3. Entrepreneurship; title: 1.4. Macro and Micro Economics; title: 1.5. Accounting and Financial Management; title: 1.6. Marketing; title: 1.7. Human Resource Management; title: 1.8. The Legal Environment in Business; title: 1.9. Banking and Securities; title: 1.10. Business Information Systems; title: 1.11. Global Business Environment; title: 2. The Business Plan; title: 2.1. Determine the Potential for Profits; title: 2.2. Determine Market Viability; title: 2.3. Getting Financing; title: 3. The Concept; title: 3.1. Knowledge to Action; title: 3.2. Building Leadership Skills; title: 4. Marketing; title: 4.1. Product; title: 4.2. Price; title: 4.3. Place; title: 4.4. Promotion; title: 5. General Management and Operations; title: 5.1. Management Theory; title: 5.2. The Daily Activities of a Manager; title: 5.3. Summary; title: 6. Accounting and Finance; title: 6.1. Accounting Basics; title: 6.2. How to use the Statements; title: 6.3. The Profit and Loss Statement; title: 6.4. The Balance Sheet; title: 6.5. Budgeting; title: 6.6. Manual vs Computerized Accounting; title: 6.7. Payroll and Employment Taxes; title: 6.8. Federal Issues; title: 6.9. State and Local; title: 7. Budgeting and Breakeven Analysis; title: 7.1. Cost Volume-Profit Analysis; title: 7.2. Breakeven; title: 7.3. Using the Break-Even Analysis; title: 7.4. The Flexible Budget; title: 8. Financial Statement Analysis; title: 8.1. Liquidity Ratios; title: 8.2. Leverage Ratio; title: 8.3. Profitability Ratios; title: 8.4. Turnover Ratio; title: 8.5. Overall Analysis; title: 9. Bringing It All Together; title: 9.1. The Overall Plan; title: 9.2. The Concept; title: 9.3. Marketing; title: 9.4. Management; title: 9.5. Accounting /Finance and Budgeting; title: 9.6. Financial Statement Analysis; title: 9.7. Appendices/Attachments; title: 9.8. Review and Editing; title: 10. Wisdom from the Trenches; title: 10.1. Charles Schoen, CPA; title: 10.2. Keefe Duterte; title: 10.3. Richard Coleman; title: 10.4. Conclusive Remarks; title: Appendix A; title: Appendix B: Sample Business Plan; title: Executive Summary; title: 1. Objectives; title: 1.1. Mission; title: 1.2. Company Ownership; title: 1.3. Wound Care Equipment; title: 1.4. Respiratory Care Equipment; title: 2. Market Analysis Summary; title: 2.1. Target Market Segment Strategy; title: 2.2. Industry Analysis; title: 2.3. Strategy and Implementation Summary; title: 2.4. Marketing Strategy; title: 2.5. Sales Strategy; title: 2.6. Milestones; title: 2.7. Management Summary; title: 2.8. Financial Plan; title: 2.9. Financials and Attachments