The committed enterprise
Subtitle: making vision, values, ad branding work
By: Hugh Davidson.
Edition: 2nd ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2005
Place of publication: Oxford; Boston
Language: eng
Number of pages: 343
Subjects: Organizational effectiveness; Business ethics; Success in business
Description: "This book describes how to build unstoppable organizations, whether businesses or charities, hospitals or orchestras, by managing vision and values scientifically yet creatively. Hugely influential in its handback edition the book has now been thoroughly updated to appear in paperback. Already used widely in courses at major international business schools it is also recommended by the CIM for students studying the Professional Postgraduate Diploma in Marketing." "It continues to show how to lay the foundations for success by understanding the conflicting needs of stakeholders and uniting them though the right vision and values. These forge uncompromising commitment, and transform organizations, teams and countries."--Jacket.
Notes: Includes bibliographical references and index.