Consumerism, 4th Ed.
Edition: 4 edition
Publisher: Free Press
Published: February 1, 1982
Language: eng
Format: Paperback
Number of pages: 512
ISBN-13: 9780029001509
Subjects: Consumer issues; Microeconomics; Consumer Behavior - General; Marketing - General; Business & Economics / Consumer Behavior; Business & Economics / General; Business & Economics-Marketing - General; Consumer Economics (General); Business / Economics / Finance; Consumer protection; United States
First sentence: The term "consumerism" identifies the contemporary consumer movement, launched in the mid-1960s by the concerns triggered indirectly by Rachel Carson and directly by Ralph Nader's auto safety investigation, and by President Kennedy's efforts to establish the four rights of consumers: the right to safety, to be informed, to choose, and to be heard.