Marketing
By: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; annotations by Rebecca Smith
Contributors: Hair, Joseph F.; McDaniel, Carl, Jr., 1941-; Lamb, Charles W.
Edition: 3rd ed., annotated instructor's ed.
Publisher: South-Western College Publishing
Published: 1996
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 890
Copyright date: 1996
Subjects: Marketing; Management
Notes: Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and indexes.