Loveworks
Subtitle: how the world's top marketers make emotional connections to win in the marketplace
By: Brian Sheehan
Edition: 1st ed.
Publisher: powerHouse Books
Published: 2013
Place of publication: Brooklyn, N.Y
Language: eng
Number of pages: 192
ISBN-13: 9781576876404
Subjects: Marketing; Branding (Marketing); Advertising
Other titles: How the world's top marketers make emotional connections to win in the marketplace
Description: Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Notes: Includes bibliographical references (p. 187-188) and index.
Table of contents: title: Foreword / by Kevin Roberts; title: Introduction; title: Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations; title: Conclusion.