Story smart
Subtitle: using the science of story to persuade, influence, inspire, and teach
By: Kendall Haven
Publisher: Libraries Unlimited
Published: 2014
Place of publication: Santa Barbara, Calif
Language: eng
Number of pages: 174
ISBN-13: 9781610698115
Subjects: Neurosciences; Storytelling; Psychological aspects
Description: "This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience. "--
Notes: Includes bibliographical references (p. [167]-169) and index.