A test of the consumer jury method of ranking advertisements
By: by Neil H. Borden and Osgood S. Lovekin , with the assistance of Paul K. Edwards and Mabel Taylor Gragg.
Contributors: Lovekin, Osgood Stevens.
Series: Harvard University. Graduate School of Business Administration. Division of Research. Business research studies -- no. 11.
Publisher: Kraus Reprint
Published: 1974
Place of publication: Millwood, N. Y
Language: eng
Number of pages: 61
Subjects: Advertising.
Notes: Reprint of 1935 ed.

BOUND WITH: Copeland, Melvin T./Merchandising of cotton textiles.