Advertising effects
Subtitle: a taxonomy and review of concepts, methods, and results from the academic literature
By: Demetrios Vakratsas, Tim Ambler
Contributors: Ambler, Tim
Series: Report -- no. 96-120; Report (Marketing Science Institute) -- no. 96-120
Publisher: Market Science Institute
Published: 1996
Place of publication: Cambridge, MA
Language: eng
Number of pages: 73
Subjects: Advertising -- Research; Consumer behavior -- Research
Notes: "Working Paper"

"December 1996"

Includes bibliographical references (p. 59-73)