A utility model for product positioning
By: Ralph L. Keeney, Gary L. Lilien.
Contributors: Lilien, Gary L., 1946-; Sloan School of Management.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no.777-75; Working paper (Sloan School of Management) -- 777-75.
Publisher: Massachusetts Institute of Technology. Alfred P. Sloan School of Management
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 19
Subjects: Consumer education.