Experience the Message
Subtitle: How Experiential Marketing Is Changing the Brand World
Publisher: Carroll & Graf
Published: November 23, 2005
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780786715367
Subjects: Economics, Finance, Business and Industry; Market research; Sales & marketing; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Brand choice; Brand name products; Marketing
First sentence: My marketing career began as a cofounder of a "youth marketing" agency in Montreal, Canada.