The use of phased, noncompensatory strategies in decisions between multi-attribute products
By: Peter Wright.
Series: Research paper -- no. 223; Research paper (Stanford University. Graduate School of Business) -- no. 223.
Publisher: Graduate School of Business, Stanford University
Published: 1974
Place of publication: [Stanford]
Language: eng
Number of pages: 30
Subjects: Consumers' preferences.
Notes: Includes bibliographical references (leaves 29-30).