Brand new justice
Subtitle: the upside of global branding
By: Simon Anholt.
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Boston, MA
Language: eng
Number of pages: 180
Subjects: Brand name products; Brand name products -- Management; Export marketing; Export marketing -- Social aspects; Brand name products -- Developing countries
Description: "In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate."

"Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--Jacket.
Notes: Includes bibliographical references and index.