Monitoring customer value
Series: Management accounting guideline -- 36
Publisher: Society of Management Accountants of Canada
Published: 1995
Place of publication: Hamilton, Ont
Language: eng
Number of pages: 51
Subjects: Customer relations; Consumer behavior; Consumers' preferences; Statistical methods; Consumption (Economics); Marketing research
Other titles: Certified management accountant; Comptable en management acerédité; CMA
Notes: Cover title.

"CMA, Certified Management Accountant, Comptable en management accrédité".

Includes bibliographical references (p. 50-51).