Effectual entrepreneurship
By: Stuart Read ... [et al.].
Publisher: Routledge
Published: 2011
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 240
ISBN-13: 9780415586436; 9780415586443; 9780203836903
Notes: Includes bibliographical references and index.
Table of contents: title: Myth: entrepreneurs are visionaries; title: I don't have a good idea; title: Myth: entrepreneurs are risk takers; title: I don't have enough money; title: Myth: entrepreneurs are extraordinary forecasters; title: I don't know how to take the plunge; title: Myth: entrepreneurs are not like the rest of us; title: I'm human; I'm afraid of failing; title: The bird-in-hand principle: start with what you have; title: Worldmaking: understand transformation; title: The afffordable loss principle: risk little, fail cheap; title: Financing: bootstrap the venture; title: The crazy quilt principle: form partnerships; title: Ownership and control: manage investors; title: The lemonade principle: leverage surprise; title: Business plans and business models: make pitches; title: Venture identity: build brand; title: The pilot-on-the-plane principle: apply non-predictive control; title: When the venture grows up; title: Entrepreneurship as a technology for social change.