Evaluating the effectiveness of newspaper promotion
By: edited by Thomas J. Holbein.
Contributors: Holbein, Thomas J.; International Newspaper Marketing Association.
Publisher: International Newspaper Marketing Association
Published: 1987
Place of publication: Reston, Va. (11600 Sunrise Valley Dr., Reston 22091)
Language: eng
Number of pages: 123
Subjects: Advertising -- Newspapers.; Advertising -- Newspapers -- United States.
Notes: Bibliography: p. 61-63.