The expressive organization
Subtitle: linking identity, reputation, and the corporate brand
By: edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
Contributors: Schultz, Majken.; Hatch, Mary Jo.; Holten Larsen, Mogens.
Publisher: Oxford University Press
Published: 2000
Place of publication: Oxford; New York
Language: eng
Number of pages: 292
Subjects: Corporate image; Corporations -- Public relations; Business communication; Brand name products -- Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz; title: Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart; title: How brands are taking over the corporation / Wally Olins; title: Markets and meanings: re-imagining organizational life / Paul du Gay; title: The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova; title: Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter; title: Building and managing corporate brand equity / Kevin Lane Keller; title: Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson; title: Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel; title: Planning and communicating using stories / Gordon G. Shaw; title: Managing the corporate story / Mogens Holten Larsen; title: Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen; title: The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman; title: Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney; title: Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.