Marketing management and administrative action
By: [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr.
Contributors: Boyd, Harper W., joint comp.
Edition: 4th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 466
Subjects: Marketing -- Management.
Notes: Includes index.