Consumer behaviour
Subtitle: selected readings
By: edited by A. S. C. Ehrenberg and F. G. Pyatt.
Contributors: Pyatt, F. Graham, joint comp.
Series: Penguin modern management readings; Penguin education, X183
Publisher: Penguin Books
Published: 1971
Place of publication: [Harmondsworth, Eng.]
Language: eng
Number of pages: 384
Subjects: Consumer behavior -- United States.
Notes: Bibliography: p. 371-372.
Table of contents: title: Regularities of behaviour, by A.S.C. Ehrenberg.; title: Brand-loyalty, by G.H. Brown.; title: Socio-economic factors, by R.E. Frank.; title: Market segmentation, by D. Yankelovich.; title: Mass-media, by J.M. Agostini.; title: Some coherent patterns, by A.S.C. Ehrenberg.; title: Indirect measurement, by M. Haire.; title: Brand images, by T. Joyce.; title: Motivation, by W. Alderson.; title: Advertising, by T. Joyce.; title: The analysis of demand, by F.G. Pyatt.; title: The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.; title: A dynamic theory, by R. Stone and D.A. Rowe.; title: Attitudes and expectations, by G. Katona.; title: A review, by R. Ferber.; title: Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.; title: Disaggregated demand, by A.S. Goldberger and M.L. Lee.; title: Goods aren't goods, by K.J. Lancaster.