The conversation manager
Subtitle: the power of the modern consumer, the end of the traditional advertiser
By: Steven van Belleghem
Edition: 5th ed.
Publisher: Lannoo Campus
Published: 2011
Place of publication: Leuven, Belgium
Language: eng
Number of pages: 239
ISBN-13: 9789020996500
Subjects: Internet advertising; Branding (Marketing); Advertising; Brand name products; Advertisers; Consumer behavior; Target marketing; Publicité sur Internet; Stratégie de marque; Produits de marque; Publicité; Annonceurs (Publicité); Consommateurs; Comportement; Cibles (Marketing); Branding
Notes: "5th ed. April 2011"--Title page verso.

Includes bibliographical references.