Truth
Subtitle: New Rules for Marketing in a Skeptical World
Publisher: AMACOM/American Management Association
Published: August 8, 2007
Language: eng
Format: Hardcover
Number of pages: 279
ISBN-13: 9780814473764
Subjects: Sales & marketing; Business Decision Making; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Decision making; Integrity; Marketing
Description: "The first book of its kind, Truth takes a practical business-building approach to marketing with integrity. Author and internationally respected marketing consultant Lynn Upshaw has spent three decades showing businesses of all sizes - from start-ups to Fortune 500s - that integrity is more than just a nice quality for businesses to have; it's an absolute necessity for achieving marketing goals."--Jacket.