Health care market strategy
Subtitle: from planning to action
By: Steven G. Hillestad, Eric N. Berkowitz.
Contributors: Berkowitz, Eric N.; Hillestad, Steven G.
Edition: 3rd ed.
Publisher: Jones and Bartlett Publishers
Published: 2004
Place of publication: Sudbury, Mass
Language: eng
Number of pages: 287
Subjects: Medical care -- Marketing; Strategic planning; Health services administration
Description: "Health Care Market Strategy: From Planning to Action, Third Edition teaches you, step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing."--Jacket.
Notes: Rev. ed. of: Health care marketing plans. 1991.

Includes bibliographical references and index.