Visionary selling
Subtitle: how to get to top executives--and how to sell them when you're there
By: Barbara Geraghty.
Publisher: Simon & Schuster
Published: 1998
Place of publication: New York, NY
Language: eng
Number of pages: 236
Subjects: Selling.; Selling -- Key accounts.; Executives.
Description: Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.
Notes: Includes bibliographical references and index.