General merchandise retailing
By: Carolyn L. Worms, Kay B. Brown ; consulting editor, Richard L. Lynch.
Contributors: Brown, Kay B.; Lynch, Richard L.; Vorndran, Barbara Sethney.
Edition: 2nd ed.
Series: Career competencies in marketing series
Publisher: Gregg Division, McGraw-Hill
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 210
Subjects: Retail trade -- Handbooks, manuals, etc.; Merchandising -- Handbooks, manuals, etc.; Marketing -- Handbooks, manuals, etc.
Notes: Includes bibliographical references.
Rev. ed. of: General merchandise retailing / Barbara Sethney Vorndran, Carolyn G. Litchfield. c1979.