Global capital, local culture
Subtitle: localization of transnational media corporations in China
By: Anthony Fung.
Series: Popular culture and everyday life -- 16
Publisher: Peter Lang
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 208
ISBN-13: 9780820495019; 9780820495002
Subjects: Mass media and culture -- China; Piracy (Copyright) -- China
Description: "This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Privacy, globalization and politics; title: From globalization to glocalization; title: Globalizing China: cases of transnational music records; title: WTO, politics of control and collaborations; title: A tale of two localizing global capitals: MTV and Channel V; title: Active nation, active audience; title: Toward an emerging (national) global culture.