From market research to advertising strategy and vice-versa
Subtitle: seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.
Publisher: ESOMAR
Published: 1974
Place of publication: Amsterdam
Language: eng
Number of pages: 291
Subjects: Advertising -- Congresses.; Marketing research -- Congresses.
Other titles: Esomar.
Notes: Includes bibliographical references.