The 11 immutable laws of Internet branding
By: Al Ries and Laura Ries
Contributors: Ries, Laura
Edition: 1st ed
Publisher: HarperBusiness
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 175
Subjects: Internet marketing; Brand name products -- Management
Other titles: Eleven immutable laws of Internet branding
Notes: Includes index