Airline choices for the future
Subtitle: from alliances to mergers
By: by Kostas Iatrou and Mauro Oretti.
Contributors: Oretti, Mauro.
Publisher: Ashgate; Routledge
Published: 2007
Place of publication: Burlington, Vt
Language: eng
Number of pages: 248
ISBN-13: 9780754648864
Subjects: Airlines -- Management.; Strategic alliances (Business)
Description: "Airline choices for the future: from alliances to mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario." "The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: Once rivals, now partners : why?; title: Learning from the past, looking at the present : first the facts; title: Once rivals, now partners : how?; title: Landed or stranded : are alliance customers happy?; title: Allied and profitable, or miserably entangled?; title: Learning from the past, looking to the future : success stories; title: Not always a happy ending; title: "The road not taken" : further along the alliance or the merger path?