Quality management and customer satisfaction
Subtitle: How can quality management help marketing to meet customer needs? How can it help the conception of products or services by listening carefully to the marketplace and its customers?
By: by Jean-Philippe Mula.
Publisher: Nene College
Published: 1996
Place of publication: Northampton
Language: eng
Number of pages: 89
Notes: Dissertation (MA) - University of Leicester, September 1996.