How consumers pick a hotel
Subtitle: strategic segmentation and target marketing
By: Dennis J. Cahill
Publisher: Routledge/Taylor & Francis Group
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 164
ISBN-13: 9780789001399
Subjects: Marketing; Market segmentation; Hotels
Notes: Includes bibliographical references (p. 145-162) and index.