Demand
Subtitle: creating what people love before they know they want it
By: Adrian J. Slywotzky ; with Karl Weber
Contributors: Weber, Karl, 1953-
Edition: 1st ed.
Publisher: Crown Business
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 357
ISBN-13: 9780307887320; 9780307887344
Subjects: Demand (Economic theory); Attitudes; Consumption (Economics); Supply and demand; Consumers
Description: "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Notes: Includes bibliographical references and index.
Table of contents: title: The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom; title: From ho-hum to gotta-have-it: Wegmans makes groceries magnetic; title: Hassle map. The long, rocky road to a one-click world; title: Better than a bonus: Bloomberg builds a service traders just won't give up; title: CareMore connects the health care dots; title: Backstory. It's what you don't see that counts: behind the kindle screen; title: Tetra pak steps out from the backstory; title: Trigger. Netflix and its two-hundred-year-old secret weapon; title: Nespresso and the demand that almost wasn't; title: Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand; title: The best lunch ever: pret a manger and the quest for the perfect sandwich; title: Variation. Selling the symphony: it's not just about the music; title: The Seattle Opera grows its audience one member at a time; title: Demand variation, from the corner store to eurostar, the eighth wonder of the world; title: Launch. The Achilles' heel of demand; title: Portfolio. "Nobody knows anything"; title: The biggest spark. Scientific discovery and the future of demand; title: Coda: the demand creators.