Mission-based marketing
Subtitle: positioning your not-for-profit in an increasingly competitive world
By: Peter C. Brinckerhoff.
Edition: 2nd ed.
Series: The mission-based management series
Publisher: Wiley
Published: 2003
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 258
Subjects: Nonprofit organizations -- Marketing
Notes: Includes bibliographical references (p. 233-236) and index.