Marketing Management Support Systems
Subtitle: Principles, Tools and Implementation (International Series in Quantitative Marketing)
Edition: 1 edition
Publisher: Springer
Published: March 1, 2000
Language: eng
Format: Hardcover
Number of pages: 360
ISBN-13: 9780792386155
Subjects: Sales & marketing; Management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; General; Information Management; Marketing - General; Business & Economics / Marketing / General
First sentence: Marketing decision makers are responsible for the design and execution of marketing programs for products or brands.