ICSC keys to shopping center marketing series
Publisher: International Council of Shopping Centers
Published: 1992
Place of publication: New York, N.Y
Language: eng
Copyright date: 1992
Subjects: Shopping centers; Marketing
Notes: Includes bibliographical references.
Table of contents: title: [1] Overview; title: [2] Administration; title: [3] Marketing research; title: [4] Advertising; title: [5] Public  relations; title: [6] Media mix and planning; title: [7] Tenant mix and merchandising; title: [8] Retailing.