Werbung, Theorie und Praxis werblicher Beeinflussung
By: von Andreas Kaiser [i.e. A. Faber] ; mit Beitr. von Gerold Behrens ... [et al.].
Series: WiST-Taschenbücher
Publisher: Vahlen
Published: 1980
Place of publication: München
Language: ger
Number of pages: 196
Subjects: Advertising.; Advertising -- Germany (West); Advertising -- Mathematical models.
Notes: Includes bibliographies and index.