The use of research in advertising
Subtitle: No. 4 of a series of reports on applying research to sales. Part of a study of Better business through research in New England industry
By: prepared for the Research Council of the New England Council by the Policyholders Service Bureau, Metropolitan Life Insurance Company
Published: 1928
Place of publication: New York
Language: eng
Number of pages: 15
Subjects: Sales management; Research; Advertising
Notes: Microfilm. New York, N.Y., Columbia University Libraries, 1995. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1995.