Consumer Behavior
Subtitle: Buying, Having, and Being (5th Edition)
Edition: 5th edition
Publisher: Prentice Hall
Published: June 13, 2001
Language: eng
Format: Hardcover
Number of pages: 576
ISBN-13: 9780130913609
Subjects: Sales & marketing; Consumer behavior; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research