Market Research in Health and Social Care
Edition: 1 edition
Publisher: Routledge
Published: August 2000
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780415207553
Subjects: Hospital administration & management; Social research & statistics; Social welfare & social services; Business & Economics; Business / Economics / Finance; Business/Economics; United Kingdom, Great Britain; General; Health Care Delivery; Business & Economics / General; Business & Economics-General; Medical / Health Care Delivery; Social Science-General; Management - General; Great Britain; Human services; Marketing; Medical care; Research
First sentence: The book will show the relevance of market research in health and social care within the rapidly changing political and social context and give a comprehensive and rigorous introduction to research methods and how they should be used in planning and management of research projects.