Language in international business
Subtitle: the multilingual reality of global business expansion
By: Rebecca Piekkari, Professor of International Business, Aalto University, School of Business, Finland, Denice E. Welch, Professor of International Business, Melbourne Business School, University of Melbourne, Australia, Lawrence S. Welch, Professor of International Marketing and International Business, Melbourne Business School, University of Melbourne, Australia
Publisher: Edward Elgar
Published: 2014
Place of publication: Cheltenham, UK
Language: eng
Number of pages: 258
ISBN-13: 9781848449893
Subjects: International business enterprises; Multilingual communication; Language; Businesspeople; Foreign language competency
Notes: Includes bibliographical references and index.