Brands, Consumers, Symbols and Research
Subtitle: Sidney J Levy on Marketing (1-Off Series)
Contributors: Sidney J. Levy (Editor); Dennis W. Rook (Editor)
Publisher: Sage Publications, Inc
Published: August 11, 1999
Language: eng
Format: Paperback
Number of pages: 608
ISBN-13: 9780761916970
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business & Economics / Marketing / General; Marketing - General
First sentence: A fabulous animal, keeper of the "Great Secret," according to a 16th-century Italian manuscript which belonged to Count Pierre V. Piobb.