Industrial marketing perspectives
Subtitle: a reader
By: [edited by] James D. Hlavacek, Jr. ... [et al.].
Contributors: Hlavacek, James D.; American Marketing Association.
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, Ill
Language: eng
Number of pages: 237
Subjects: Industrial marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.