Customer relationship management
Subtitle: strategies and company-wide implementation : July 11-12, 2002, INSEAD, Fontainebleau, France
By: prepared by Mauricio Mittelman and Vincent Onyemah, INSEAD ; cosponsored by MSI and INSEAD
Contributors: Onyemah, Vincent; Marketing Science Institute; Insead
Series: Conference summary -- report no. 02-112; Report (Marketing Science Institute) -- no. 02-112
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge, 022138)
Language: eng
Number of pages: 30
Subjects: Relationship marketing; Congresses; Customer relations
Notes: Report of the proceedings of the conference on Customer Relationship Management.

"Working paper series."