How customers of industrial products rate advertising appeals
By: by Gordon McAleer
Series: CMC monograph ; v. 1, no. 1
Publisher: Center for Marketing Communications
Published: 1974
Place of publication: Princeton, N.J
Language: eng
Number of pages: 37
Subjects: Advertising, Industrial
Notes: "Expanded by material previously appearing in the Journal of marketing, vol. 38 (January 1974)."