Qualitative Methods for Marketplace Research
Publisher: Sage Publications, Inc
Published: March 21, 2001
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780761922698
Subjects: Market research; Research; Marketing - Research; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / Research; Marketing research; Methodology
Description: The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.