How to create small-space newspaper advertising that works
Subtitle: the principles of persuasion applied to print : must reading for agencies and advertisers who want to win the battle for readership without spending a ton of money
By: by Ken Eichenbaum.
Edition: 3rd ed.
Publisher: Unicom Pub. Group
Published: 1994
Place of publication: Milwaukee, WI, USA (4100 W. River Lane, Milwaukee 53209)
Language: eng
Number of pages: 159
Subjects: Advertising, Newspaper -- United States.
Notes: Includes index.