Media Rules!
Subtitle: Mastering Today's Technology to Connect With and Keep Your Audience
Publisher: Wiley
Published: December 4, 2007
Language: eng
Format: Hardcover
Number of pages: 230
ISBN-13: 9780470108888
Subjects: Business & Management; Communication Studies; Social Science; Business / Economics / Finance; Sociology; Advertising & Promotion; Business Communication - General; General; Business & Economics / General; Globalization; Media Studies; Communication and technology; Mass media