The Anonymous Elect
Subtitle: Market Research Through Online Access Panels
Edition: 1 edition
Publisher: Springer
Published: January 23, 2006
Language: eng
Format: Hardcover
Number of pages: 157
ISBN-13: 9783540290292
Subjects: Market research; Management Information Systems; Communication; Business & Economics; Business / Economics / Finance; Business/Economics; Online databases; Marketing - General; Business & Economics / Marketing / General; Computer-mediated communication; Online access panel; Online market research; Panel Communication; Panellist; Economics - General; Computer network resources; Marketing research