Essentials of media planning
Subtitle: a marketing viewpoint
By: Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
Contributors: Cristol, Steven M., joint author.; Kopec, Frank J., joint author.
Publisher: Crain Books
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 86
Subjects: Advertising media planning.; Marketing.
Notes: Includes index.