Marketing organization and technique
By: edited by Jane McKee, with a foreword by H. A. Innis.
Series: Political economy series,; no. 7
Publisher: The University of Toronto press
Published: 1940
Place of publication: Toronto, Can
Language: eng
Number of pages: 124
Subjects: Marketing.
Notes: Includes bibliographies.
"This volume is based on a series of lectures given at the University of Toronto.  It is a continuation of the course given last year in which the lectures were published in Canadian marketing problems edited by Professor H. R. Kemp"--Pref.
Table of contents: title: Modern retail distribution, by O. D. Vaughan.; title: Distribution cost analysis, by W. L. White.; title: Installment credits: A criticism by Ivan Wright.  A case for retail stores, by Eric Hebner.; title: Marketing techniques: Research in the fild, by I. D. Carson.  Research by newspapers, by E. P. Resseguie.  Salesmanship, by R. C. Borden.  Public Relations, by C. E. Macdonald.  A criticism, by Karl S. Bernhardt.; title: Transportation problems in relation to marketing, by J. L. McDougall.; title: Interrelations between export and domestic markets: The case of bacon, by J. S. McLean.