Managing marketing
Subtitle: text, cases, and readings
By: Thomas V. Bonoma.
Publisher: Free Press; Collier Macmillan
Published: 1984
Place of publication: New York; London
Language: eng
Number of pages: 522
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Bibliography: p. 513-515.
Includes index.