Jie mu shang pin hua
Subtitle: The merchandising of TV programs
By: Li Guanghui zhu
Edition: Chu ban
Publisher: Xiang liang chu ban she; Zong jing xiao Guo kun tu shu gong si
Published: 1983
Place of publication: Taibei Shi
Language: chi
Number of pages: 255
Other titles: Merchandising of TV programs.