Relationships between attitude and purchase intention toward the brand.
Contributors: Centre d'Etudes et de Recherches Universitaires de Namur.
Series: Collection "Marketing" -- No.1; Publications -- 10.
Publisher: Publications Universitaires
Published: 1971
Place of publication: Namur
Language: eng
Notes: At head of title: Centre d'Etudes et de Recherches Universitaire de Namur (CERUNA).