Traction
Subtitle: how any startup can achieve explosive customer growth
By: Gabriel Weinberg and Justin Mares
Contributors: Mares, Justin, author
Publisher: Portfolio
Published: 2015
Language: eng
Number of pages: 222
ISBN-13: 9781591848363
Subjects: Marketing; Management; New business enterprises; Success in business
Description: "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--
Notes: Includes index.
Table of contents: title: Preface: Traction Trumps Everything; title: Traction Channels; title: Traction Thinking; title: Bullseye; title: Traction Testing; title: Critical Path; title: Targeting Blogs; title: Publicity; title: Unconventional PR; title: Search Engine Marketing (SEM); title: Social and Display Ads; title: Offline Ads; title: Search Engine Optimization (SEO); title: Content Marketing; title: Email Marketing; title: Viral Marketing; title: Engineering as Marketing; title: Business Development (BD); title: Sales; title: Affiliate Programs; title: Existing Platforms; title: Trade Shows; title: Offline Events; title: Speaking Engagements; title: Community Building; title: Acknowledgments; title: Appendix: Midds Ring Tests; title: Index.