Handbook of Visual Communication
Subtitle: Theory, Methods, and Media (Lea's Communication Series)
Contributors: Ken Smith (Editor); Sandra Moriarty (Editor); Gretchen Barbatsis (Editor); Keith Kenney (Editor); Kenneth L. Smith (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: November 1, 2004
Place of publication: Mahwah, NJ
Language: eng
Format: Paperback
Number of pages: 601
ISBN-13: 9780805841794
Subjects: Communication Studies; Visual communication; Language Arts & Disciplines; Language Arts / Linguistics / Literacy; Sociology; Language; Methodology; Communication; Media Studies; Language Arts & Disciplines / Communication
Table of contents: title: Introduction : From an oak to a stand of aspen : visual communication theory mapped as rhizome analysis / Sandra Moriarty and Gretchen Barbatsis; title: I: Aesthetics.; title: Aesthetics theory / Dennis Dake; title: Creative visualization / Dennis Dake; title: II: Perception.; title: Perception theory / Ann Marie Barry; title: Eye tracking mathodology and the Internet / Sheree Josephson; title: Perception and the newspaper page : a critical analysis / Ken Smith; title: III: Representation.; title: Representation theory / Keith Kenney; title: Cultural palettes in print advertising : formative research design method / Sandra Moriarty and Lisa Rohe; title: Content analysis of representation : photographic coverage of blacks by nondaily newspapers / Ken Smith and Cindy Price; title: IV: Visual rhetoric.; title: Theory of visual rhetoric / Sonja K. Foss; title: A visual rhetorical study of a virtual university's promotional efforts / Keith Kenney; title: Visual metaphors in print advertising for fashion products / Stuart Kaplan; title: Empowerment through shifting agents : the rhetoric of the clothesline project / Trischa Goodnow; title: V: Cognition.; title: Cognitive theory / Rick Williams; title: Children's comprehension of visual images in television / Georgette Communtzis-Page; title: VI: Semiotics.; title: Visual semiotics theory / Sandra Moriarty; title: An intended-perceived study using visual semiotics / Sandra Moriarty and Shay Sayre; title: The image and the archive : a semiotic approach / Dennis Dunleavy; title: VII: Reception theory.; title: Reception theory / Gretchen Barbatsis; title: A textual analysis of political television ads / Gretchen Barbatsis; title: Phenomenology and historical research / Michael Brown; title: VIII: Narrative.; title: Narrative theory / Gretchen Barbatsis; title: Using narrative theory to understand the power of news photographs / Trischa Goodnow; title: IX: Media aesthetics.; title: Aesthetics theory / Herbert Zettl; title: A content analysis of political speeches on television / Robert Tiemens; title: Examining documentary photography using the creative method / Craig Denton; title: X: Ethics.; title: Visual ethics theory / Julianne H. Newton; title: A survey of reactions to photographic manipulation / Shiela Reaves; title: Studying visual ethics by applying a typology of visual behavior / Julianne H. Newton; title: XI: Visual literacy.; title: Visual literacy theory / Paul Messaris and Sandra Moriarty; title: Media literacy, aesthetics, and culture / Elizabeth Burch; title: XII: Cultural studies.; title: Cultural studies theory / Victoria O'Donnell; title: A Burkean analysis of a television promotional advertisement / Joseph C. Harry; title: A cultural analysis of the Unisys "monitor head" television commercial / Victoria O'Donnell; title: A historial approach to understanding documentary photographs : dialogue, interpretation, and method / Gerald Davey