The New communications landscape
Subtitle: demystifying media globalization
By: edited by Georgette Wang, Jan Servaes and Anura Goonasekera.
Contributors: Wang, Georgette.; Goonasekera, Anura, 1940-; Servaes, Jan, 1952-
Series: Routledge research in cultural and media studies ;; 7
Publisher: Routledge
Published: 2000
Place of publication: London; New York
Language: eng
Number of pages: 336
Subjects: Television broadcasting -- Social aspects
Description: This study explores the theories of media globalization with emphasis on the areas of cultural and local television markets. The book focuses on the industry, content and strategy, audience, policy and future research.
Notes: Includes bibliographical references and index.