Marketing
Subtitle: an introduction.
By: Thomas Paczkowski.
Contributors: Kotler, Philip.; Armstrong, Gary.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1993
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 414
Subjects: Marketing.
Notes: Accompanies student text by Philip Kotler and Gary Armstrong.