Marketing communications strategy
By: Tony Yeshin.
Contributors: Chartered Institute of Marketing.
Series: The Marketing series.; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford
Language: eng
Number of pages: 214
Subjects: Communication in Marketing.; Marketing -- Management.
Notes: "Published on behalf of the Chartered Institute of Marketing."
"Diploma syllabus."
Includes index.