Marketing decision making
Subtitle: analytic framework and cases
By: William F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
Contributors: Ruppel, Andrew C., joint author.; Trent, Robert H., joint author.
Publisher: South-Western Pub. Co.
Published: 1976
Place of publication: Cincinnati
Language: eng
Number of pages: 299
Subjects: Marketing -- Decision making.; Marketing -- Decision making -- Case studies.
Notes: Bibliography: p. 293.
Includes index.