Market research in the Internet age
Subtitle: leveraging the Internet for market measurement and consumer insight
By: Robert W. Monster, Raymond C. Pettit.
Contributors: Pettit, Raymond C.
Publisher: John Wiley & Sons; Wiley
Published: 2002
Place of publication: Singapore
Language: eng
Number of pages: 306
Subjects: Telemarketing.; Marketing research.
Notes: Includes bibliographical references and index.