Kotler on Marketing
Subtitle: Competitive Marketing Strategies for Global Success (The Essence of Management Series)
Edition: 1 edition
Publisher: Pearson Education (Academic)
Format: Textbook Binding
Number of pages: 250
ISBN-13: 9780135157015
Subjects: Sales & marketing
First sentence: AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead.