Weird Ideas That Work
Subtitle: How to Build a Creative Company
Publisher: Free Press
Published: May 15, 2007
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780743227889
Subjects: Executive Management; Business & Economics; Business / Economics / Finance; Business/Economics; Consulting; Management - General; Strategic Planning; Business & Economics / Management; Decision Making & Problem Solving; Organizational Behavior
First sentence: I ADMIT IT. I call the novel ideas in this book "weird" to get your attention.