The marketing and public relations handbook for museums, galleries and heritage attractions
By: Sue Runyard and Ylva French
Contributors: French, Ylva
Series: Professional museum and heritage series
Publisher: Altamira Press
Published: 1999
Place of publication: Walnut Creek, Calif
Language: eng
Number of pages: 290
Subjects: Museums -- Marketing -- Handbooks, manuals, etc; Museums -- Public relations -- Handbooks, manuals, etc; Art museums -- Marketing -- Handbooks, manuals, etc; Art museums -- Public relations -- Handbooks, manuals, etc; Historic sites -- Marketing -- Handbooks, manuals, etc; Historic sites -- Public relations -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc
Other titles: Marketing & public relations handbook :
Notes: Includes bibliographical references (p. 282) and index