Institutional advertising
Subtitle: past and present
By: by Richard S. Tedlow
Series: Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 79-13; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 79-13
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1979
Place of publication: Boston, Mass
Language: eng
Number of pages: 29
Subjects: Public relations; Advertising
Notes: Includes bibliographical references.