The Handbook of International Direct Marketing
Subtitle: The Essential Directory and Country-By-Country Guide to This Fast-Moving, Competitive Market
Contributors: European Direct Marketing Association (Corporate Author); Adam Baines (Editor)
Edition: 2nd edition
Publisher: Kogan Page
Published: May 1995
Language: eng
Format: Paperback
Number of pages: 391
ISBN-13: 9780749414467
Subjects: International business; Sales & marketing; Handbooks, manuals, etc; Business/Economics; Business / Economics / Finance; Marketing - Multilevel; Advertising, Direct-mail; Direct Marketing; Export marketing