The language of advertising
By: edited by Guy Cook.
Contributors: Cook, Guy
Series: Major themes in English studies
Publisher: Routledge
Published: 2008
Place of publication: London; New York
Language: eng
ISBN-13: 9780415412155; 9780415412162; 9780415412179; 9780415412186; 9780415412193
Subjects: Advertising -- Language; Advertising
Notes: Includes bibliographical references and index.
Table of contents: title: v. 1. Fundamentals; title: v. 2. The social context of advertising language; title: v. 3. Modes, media and case studies; title: v. 4. Public relations and brands.