Cultural impact on international branding
Subtitle: a case of marketing Finnish mobile phones in China
By: Zhenyi Li.
Series: Jyväskylä studies in communication ;; 13
Publisher: Jyväskylän yliopisto
Published: 2001
Place of publication: Jyväskylä
Language: eng
Number of pages: 146
Subjects: Cellular telephones -- Marketing -- China; Export marketing -- Finland; Intercultural communication; Brand choice -- China; Consumers' preferences -- China; Consumers -- China -- Attitudes; Consumers -- Research -- China
Other titles: Case of marketing Finnish mobile phones in China
Notes: Summary in Finnish and Chinese.
Includes bibliographical references.
Thesis (doctoral)--University of Jyväskylä, 2001.
Extra t.p. with thesis statement inserted.