S.U.R.E.-fire direct response marketing
Subtitle: generating business-to-business sale leads for bottom-line success
By: Russell M. Kern
Publisher: McGraw-Hill; McGraw-Hall
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 277
Subjects: Advertising, Direct-mail; Direct marketing
Other titles: Sure-fire direct response marketing
Notes: Includes bibliographical references (p. 263-265) and index