Marketing, corporate social initiatives, and the bottom line
By: prepared by Lerzan Aksoy and Kiersten Elliott
Contributors: Elliott, Kiersten; Marketing Science Institute; Initiative for Social Innovation through Business (Aspen Institute); Conference on Marketing, Corporate Social Initiatives, and the Bottom Line (March 14-16, 2001 : University of Chapel Hill, Chapel Hill, North Carolina)
Series: Working paper series -- no. 01-106; Report (Marketing Science Institute) -- no. 01-106
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Social responsibility of business -- Congresses
Genres: Congresses
Notes: Conference co-sponsored by the Marketing Science Institute and the Aspen Institute's Initiative for Social Innovations through Business.  Held at the University of North Carolina at Chapel Hill, March 2001

Includes bibliographical references