A handbook of proven marketing strategies for public transit
By: Texas Transportation Institute, South West Transit Association, University of Wisconsin-Milwaukee.
Contributors: National Research Council (U.S.). Transportation Research Board.; Transit Development Corporation.; Transit Cooperative Research Program.; University of Wisconsin--Milwaukee.; Texas Transportation Institute.; South West Transit Association.
Series: TCRP report -- 50.; Report (Transit Cooperative Research Program) -- 50.
Publisher: National Academy Press
Published: 1999
Place of publication: Washington, D.C
Language: eng
Subjects: Local transit -- Marketing -- United States.
Other titles: Transit Cooperative Research Program.
Notes: "Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."

"Transportation Research Board, National Research Council."

Includes bibliographical references.

Also issued online.