Customer Advisory Boards
Subtitle: A Strategic Tool for Customer Relationship Building
Publisher: Best Business Books
Published: December 2003
Language: eng
Format: Paperback
Number of pages: 162
ISBN-13: 9780789015587
Subjects: Customer services; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Management; Customer advisory boards; Customer relations; Relationship marketing
First sentence: A dynamic, practical sales tool that can greatly enhance the customer development and retention process and give firms a distinct competitive advantage is the customer advisory board (CAB).