Affinity
Subtitle: beyond branding
By: Martin Goldfarb & Howard Aster
Contributors: Aster, Howard
Publisher: McArthur
Published: 2010
Place of publication: Toronto
Language: eng
Number of pages: 300
ISBN-13: 9781552788912
Subjects: Culture; Brand name products; Social marketing; Marketing; Branding (Marketing); Affiliation (Psychology)