Entwicklung und Steuerung von Marken
Subtitle: systemtheoretische Analyse der Gründungsidee und der innovativen Evolution von Marken
By: vorgelegt von Andrea Zirm
Publisher: s.n.]
Published: 2007
Place of publication: [S.l
Language: ger
Number of pages: 238
Subjects: Law and legislation; Trademarks
Notes: Originally presented as the author's thesis (doctoral)--Techn. Univ. Darmstadt, 2007.

Includes bibliographical references (p. 227-238)