The Brand Marketing Book
Edition: 1 edition
Publisher: McGraw-Hill
Published: November 11, 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780844222578
Subjects: Sales & marketing; Marketing - General; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Marketing
First sentence: How much extra might someone pay for a shirt with a leading sports team insignia?