"Ask the man who owns one"
Subtitle: an illustrated history of Packard advertising
By: Arthur W. Einstein ; foreword by Steven Rossi
Publisher: McFarland & Company
Published: 2010
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 258
ISBN-13: 9780786447732
Subjects: Automobiles; Packard Motor Car Company; Advertising; Pictorial works; Packard automobile
Description: "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Roots; title: The Ohio years; title: Growing up in Detroit, 1904-1914; title: The War Years, 1915-1920; title: The Roaring Twenties, 1920-1929; title: Brother can you spare a dime? 1930-1934; title: Changing the guard, 1935-1942; title: A new Packard emerges; title: Rest in peace.