Customer intelligence
Subtitle: from data to dialogue
By: Seán Kelly.
Publisher: John Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 251
Subjects: Consumers' preferences.; Consumers -- Research -- Data processing.
Table of contents: title: The concept of customer intelligence : from product to customer; title: Achieving an intelligence capability : from data to knowledge; title: The eclipse of mass marketing : from many to one; title: Achieving segmentation and differentiation : from fuzzy to focused; title: The collapse of time : from lapsed to real; title: Customer privacy and confidentiality : from surveillance to permission; title: Closing the loop : from monologue to dialogue; title: The new practice of marketing : from selling to buying.