The potential of mobile coupons
Subtitle: current status and future promises
By: Abhishek, Nidhi Mathen
Contributors: Mathen, Nidhi, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. No. 2014-07-03
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 24
Subjects: Cell phone advertising; Location-based services; Coupons (Retail trade)
Notes: Includes bibliographical references (pages 23-24).