The IABC Handbook of Organizational Communication
Subtitle: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
Publisher: Jossey-Bass
Published: April 28, 2006
Language: eng
Format: Hardcover
Number of pages: 576
ISBN-13: 9780787980801
Subjects: Business communication & presentation; Business/Economics; Business & Economics; Business / Economics / Finance; Business Communication - General; Business & Economics / Business Communication; Communication in organizations; United States
First sentence: In 2002, we published the last of three books (L. Grunig, J. Grunig, &amp; Dozier) resulting from a $400,000 grant from the IABC Research Foundation for a research project to explain why communication has value to an organization and to identify the characteristics of an organizational communication function that increased its value.