Basic marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome (Edmund Jerome)
Edition: 18 ed.
Publisher: McGraw-Hill/Irwin
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9780073529950
Notes: Includes index.