The power of two
Subtitle: how companies of all sizes can build alliance networks that generate business opportunities
By: John K. Conlon, Melissa Giovagnoli.
Contributors: Giovagnoli, Melissa.
Edition: 1st ed.
Series: The Jossey-Bass business & management series
Publisher: Jossey-Bass
Published: 1998
Place of publication: San Francisco
Language: eng
Number of pages: 193
Subjects: Strategic alliances (Business)
Notes: Includes index.
Table of contents: title: The magic number; title: The advantages of joining the power of two; title: An overview of the alliance process; title: Leveraged networks; title: The alliance champion; title: Alliance analysis; title: Cocreating business opportunities; title: Rules of engagement; title: Trust; title: Cultural criteria; title: The future of alliances.