"Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations"
By: by Naresh K. Malhotra, Christian Pinson and Arun K. Jain.
Contributors: Pinson, Christian.; Jain, Arun K.
Series: Working papers / INSEAD -- no.88/29
Publisher: INSEAD
Published: 1986
Place of publication: Fontainbleau
Language: eng
Number of pages: 26