Popular music as promotion
Subtitle: music and branding in the digital age
By: Leslie M. Meier
Publisher: Polity Press
Published: 2017
Language: eng
Number of pages: 200
ISBN-13: 9780745692210; 9780745692227; 9780745692241; 9780745692258
Subjects: Marketing; Music trade; Sound recordings; Branding (Marketing); Music in advertising
Other titles: Music and branding in the digital age
Description: Examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands.
Notes: Includes bibliographical references (pages 167-189) and index.
Table of contents: title: Introduction. Popular music, branding and promotional culture; title: From commodities to commercials? The rise of promotion in the music industries; title: Capitalizing on music : from sound recordings to 'artist-brands'; title: Brands : the new gatekeepers; title: 'Flexible' capitalism and popular music : branding culture, designing 'difference'; title: Conclusions.