Multiattribute decisions in marketing
Subtitle: a measurement approach
By: [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
Contributors: Wind, Yoram, joint author.
Series: Editors' series in marketing; Editors' series in marketing (Dryden Press)
Publisher: Dryden Press
Published: 1973
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 396
Subjects: Decision making.; Motivation research (Marketing); Marketing research.
Notes: Bibliography: p. 374-387.