Ultimate guide to local business marketing
By: Perry Marshall, Talor Zamir
Contributors: Zamir, Talor, author
Published: 2016
Language: eng
Number of pages: 220
ISBN-13: 9781599185781
Subjects: Marketing; Local mass media; Internet marketing
Other titles: Entrepreneur Magazine's ultimate guide to local business marketing; Local business marketing
Description: The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign. --Publisher.
Notes: At head of title: Entrepreneur Magazine's.

Includes index.

"Capture high-quality leads from search engines in 48 hours; master the components of a high-converting campaign and get the most bang for your buck; utilize mobile search advertising for the greatest benefits."