Investments in marketing automation
Subtitle: strategic vision meets budgeting dilemma
By: by Rowland T. Moriarty and Gordon S. Swartz
Series: Working paper / Division of Research, Harvard Business School -- 90-053; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 90-053
Publisher: Division of Research, Harvard Business School
Published: 1990
Place of publication: [Boston, MA] (Soldiers Field, Boston MA 02163)
Language: new
Number of pages: 33
Subjects: Marketing; Data processing; Selling
Notes: "March 1990."

Includes bibliographical references.