Die Neuausrichtung des Zeitungsmarketings durch Customer Relationship Management
By: Ute Gündling.
Series: Medien Skripten -- Bd. 48
Publisher: Reinhard Fischer
Published: 2007
Place of publication: München
Language: ger
Number of pages: 367
ISBN-13: 9783889274205
Subjects: Newspapers -- Marketing.; Customer relations -- Management.
Notes: Includes bibliographical references (p. [351]-364).