Marketing Masculinities
Subtitle: Gender and Management Politics in Marketing Work (Contributions in Labor Studies)
Publisher: Greenwood Press
Published: April 30, 2001
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780313316036
Subjects: Gender Studies; Sales & marketing; Marketing Management; Sex Roles (Sociological Aspects); Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Rhetoric; Sociology - General; Business & Economics / Marketing / General; Labor; Executive ability; Marketing; Office politics; Sex role in the work environme; Sex role in the work environment; United States
First sentence: Doctors and nurses, truck drivers and child care workers, managers and secretaries-a brief consideration of such pairings confirms that many occupations remain gendered.