International direct marketing
Subtitle: principles, best practices, marketing facts
By: Manfred Krafft ... [et al.] (editors).
Contributors: Krafft, Manfred.
Publisher: Springer
Published: 2007
Place of publication: Berlin; New York
Language: eng
Number of pages: 326
ISBN-13: 9783540396314
Subjects: Direct marketing.; Export marketing.
Other titles: Internationales Direktmarketing.; Marketing direct international.
Notes: This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international).

Includes bibliographical references.