Radio Advertising
Subtitle: The Authoritative Handbook
Publisher: Natl Textbook Co Trade
Published: September 1988
Language: eng
Format: Hardcover
Number of pages: 205
ISBN-13: 9780844231303
Subjects: Advertising; Radio & television industry; Advertising & Promotion; Business / Economics / Finance; Advertising By Broadcast Media; Reference
First sentence: Whether it is listened to at home, in the car, or in the workplace, radio is the ultimate personal medium.