Brilliant business creativity
Subtitle: what the best business creatives know, do and say
By: Richard Hall.
Edition: 1st ed.
Publisher: Pearson Prentice Hall Business
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9780273730286
Subjects: Success in business; Creativity -- Economic aspects
Notes: Includes bibliographical references and index.
Table of contents: title: What everybody wants (really, really wants); title: What we say about creativity and what we actually want in real life; title: First steps in learning how to be creative in business; title: Learning the art of creativity; title: Getting your creative juices flowing; title: Applying creativity; title: A creative checklist about you; title: Creative crunch time : team techniques for creative workshops; title: Behaving so creativity becomes normal; title: How to measure creativity; title: How to sell creativity; title: Using our creative minds to design change; title: Learning to play with ideas for profit.