The End of Detroit
Subtitle: How the Big Three Lost Their Grip on the American Car Market
Publisher: Currency
Published: September 23, 2003
Language: eng
Number of pages: 336
ISBN-13: 9780385507691
First sentence: DETROIT'S LONG REIGN as the dominant force in the American car industry is over.
Description: Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.