The application of market and social research for more efficient planning
Subtitle: ESOMAR main sessions [papers] Budapest, 9th-13th September, 1973.
Contributors: Esomar.; World Association for Public Opinion Research.
Publisher: Esomar
Published: 1973
Place of publication: [Amsterdam]
Language: eng
Number of pages: 650
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.; Consumers -- Congresses.; Social sciences -- Research -- Congresses.
Notes: Includes bibliographical references.
Some articles in French or German with accompanying English translations.