New product screening
Subtitle: a step-wise approach
By: William C. Lesch, David Rupert.
Contributors: Rupert, David.
Publisher: Haworth Press
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 115
Subjects: New products -- Marketing -- Evaluation.; New products -- Evaluation.; Product management -- Data processing.; Decision support systems.
Notes: Includes bibliographical references and index.