Mercator
Subtitle: théorie et pratique du marketing
By: Jacques Lendrevie, Denis Lindon ; avec la participation de Romain Laufer.
Contributors: Lindon, Denis.; Laufer, Romain.
Edition: 3e éd.
Series: Dalloz gestion.
Publisher: Dalloz
Published: 1983
Place of publication: Paris
Language: fre
Number of pages: 513
Subjects: Marketing
Notes: Bibliography: p. [505]-510.
Includes index.