The BDMA direct marketing desk reference
By: edited by Sandra Carter and Tessa Kelly.
Contributors: Carter, Sandra, 1942-; Kelly, Tessa.; British Direct Marketing Association.
Publisher: McGraw-Hill; Mcgraw Hill Book Co Ltd
Published: 1991
Place of publication: London; New York
Language: eng
Number of pages: 288
Subjects: Direct marketing -- Handbooks, manuals, etc.; Direct marketing -- Great Britain -- Handbooks, manuals, etc.
Notes: Includes bibliographical references (p. 267-268) and index.