Cases in marketing management
Subtitle: issues for the 1980s
By: Charles L. Hinkle, Esther F. Stineman.
Contributors: Lanigan, Esther F., 1947-
Publisher: Prentice-Hall
Published: 1984
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 635
Subjects: Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references.