Marketing trends in Australasia
Subtitle: essays and case studies
By: edited by Michael Harker ... [et al.].
Contributors: Harker, Michael
Publisher: Macmillan Publishers Australia
Published: 1999
Place of publication: South Yarra, [VIC]
Language: eng
Number of pages: 296
Subjects: Marketing -- Australasia.; Marketing -- Australasia -- Case studies.; Marketing -- Australasia -- Problems, exercises, etc.; Marketing -- Australasia -- Study and teaching (Higher)
Genres: Case studies.; Problems, exercises, etc.
Notes: Includes bibliographical references and index.