Promotion
Subtitle: products, services,and ideas
By: William M. Kincaid.
Edition: 2nd ed.
Publisher: Merrill - an imprint of Macmillan
Published: 1990
Place of publication: New York
Language: und
Number of pages: 403
Subjects: Sales promotion.; Advertising.; Marketing.
Notes: 2nd ed. first published 1985.

Includes indexes.