The hyperlinked society
Subtitle: questioning connections in the digital age
By: Joseph Turow and Lokman Tsui, editors.
Contributors: Turow, Joseph.; Tsui, Lokman.
Series: The new media world
Publisher: University of Michigan Press; University of Michigan Library
Published: 2008
Place of publication: Ann Arbor
Language: eng
Number of pages: 319
ISBN-13: 9780472070435; 9780472050437
Subjects: Internet -- Social aspects.; Digital media -- Social aspects.
Notes: "Digital culture books"--Ser. t.p.

Includes bibliographical references (p. 289-303) and index.
Table of contents: title: Introduction: on not taking the hyperlink for granted / Joseph Turow; title: Structuring a marketplace of attention / James G. Webster; title: The hyperlink as organizing  principle / Alexander Halavais; title: Hyperlinking and the forces of "massification" / Philip M. Napoli; title: The hyperlink in newspapers and blogs / Lokman Tsui; title: The role of expertise in navigating links of influence / Eszter Hargittai; title: Google, links, and popularity versus authority / Seth Finkelstein; title: The hyperlinked news organization / Martin Nisenholtz; title: How hyperlinks ought to change the advertising business / Tom Hespos; title: Hyperlinks and marketing insight / Stacey Lynn Schulman; title: Hyperlinking and advertising strategy / Eric Picard; title: From hyperlinks to hyperties / Marc A. Smith; title: The morality of links / David Weinberger; title: Linked geographies: maps as mediators of reality / Stefaan G. Verhulst; title: Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton; title: The social hyperlink / Lada A. Adamic; title: Are hyperlinks "weak ties"? / Markus Prior; title: What is the online public sphere good for? / Matthew Hindman.