Strategic foresight
Subtitle: a new look at scenarios
By: Alfred Marcus
Edition: 1st ed.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York, NY
Language: eng
Number of pages: 209
ISBN-13: 9780230611726
Subjects: Strategic planning; Business forecasting; Planification stratégique; Szenario-Technik; Politik; Unternehmen; Gesellschaft; Strategie
Description: Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.
Notes: Includes bibliographical references and index.
Table of contents: title: Meeting the challenges of the future; title: Thinking about the future; title: The challenges businesses face; title: Population and security challenges; title: Political and economic challenges; title: Energy and environmental challenges.