Rewire
Subtitle: Digital Cosmopolitans in the Age of Connection
Publisher: W.W. Norton & Company
Published: 2013
Language: eng
Number of pages: 312
ISBN-13: 9780393082838
Description: In an age of connection supercharged by the Internet, we often assume that more people online means a smaller, more cosmopolitan world. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York. In Rewire Ethan Zuckerman draws on contemporary research in psychology, sociology and his own work on how humans "flock together" to explain why the technological ability to reach someone does not inevitably lead to increased connection. For those who seek a wider picture - a picture now critical for global success - Zuckerman highlights the challenges and the headway already made by attempts to bridge cultures through translation, cross-cultural inspiration and the search for new, serendipitous experience. Rewire offers a map of the innovations needed to more tightly connect the world.
Table of contents: label: [Section 1]
title: DISCONNECT; label: Chapter 1
title: Connection, infection, inspiration; title: Cosmopolitanism / How we know the world / It was supposed to be so easy / Building for a wider future; label: Chapter 2
title: Imaginary cosmopolitanism; title: Reconsidering flatworld / How flat are atoms? / The lumpy world of migration / Bits: potentially mobile, practically static / Infrastructure and flow / Homophily; label: Chapter 3
title: When what we know is whom we know; title: Mapping media attention / Agenda setting / The gatekeepers / The power of the audience / Be your own gatekeeper: the arrival of 'The Daily Me' / The Social Newspaper; label: [Section 2]
title: REWIRE; label: Chapter 4
title: Global voices; title: Building Global Voices; label: Chapter 5
title: Found in translation; title: A lingua franca? / Language is a tool / The checkered history of machine translation / Roland Soong and the future of translation / Digital extinction? / Making translation transparent; label: Chapter 6
title: Taken in context; title: Bridge figures / The Taliban, McDonald's and Curried Goat / Weak ties or bridge ties? / Bridge figures and creativity / The foreign correspondent as bridge / Bridging in a digital age / Human libraries / Xenophiles; label: Chapter 7
title: Serendipity and the city; title: Cities and choice / How cities work / Serendipity / Designing for serendipity / Design for encounter / Desire lines / Local maxima / Structured wandering / Breaking the metaphor / Self-tracking and self-discovery / Serendipity and risk; label: [Section 3]
title: THE WIDER WORLD; label: Chapter 8
title: The connected shall inherit; title: The changing face of the CEO / Cognitive diversity / Diversity and dissent / Diversity and the connected world / The task ahead