How to win campaigns
Subtitle: 100 steps to success
By: Chris Rose
Contributors: NetLibrary, Inc
Publisher: Earthscan
Published: 2005
Place of publication: London; Sterling, Va
Language: eng
Format: [electronic resource] :
Number of pages: 231
Subjects: Persuasion (Psychology); Social marketing; Social action; Communication in social action; Publicity; Political campaigns
Notes: Title from ebook title screen (viewed on June 27, 2005).

Includes bibliographical references (p. [202]-224) and index.

Electronic access restricted to subscribers.

Text (HTML/netLibrary eBook) and search engine.

Electronic data. Boulder, Colo. : NetLibrary, 2005.

Mode of access: Intranet.

System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.

Available for non-commercial, internal use by students, staff, and faculty for academic and research purposes only.