Managing Business Interfaces
Subtitle: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)
Contributors: Amiya K. Chakravarty (Editor); Jehoshua Eliashberg (Editor)
Publisher: Springer
Published: March 29, 2005
Language: eng
Number of pages: 340
ISBN-13: 9780387243788
First sentence: Time-to-market has become an increasingly important competitive criterion in the global business arena (Stalk and Hout (1990), Blackburn (1991)).