Ad Hoc Arabism
Subtitle: Advertising, Culture, and Technology in Saudi Arabia
Publisher: Peter Lang Publishing
Published: July 1, 2005
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780820474458
Subjects: Performing Arts/Dance; Mass Media - General; Communication; Performing Arts; Business / Economics / Finance; Saudi Aarabia; Popular Culture - General; Advertising & Promotion; Journalism; Ethnic Studies - General; Advertising
First sentence: Henry Kissinger, returning from one of his shuttle trips to the Middle East, said he had learned a new word: bukrah (spoken Arabic for "tomorrow").