Infinite loop
Subtitle: how the world's most insanely great computer company went insane
By: Michael S. Malone.
Edition: 1st ed.
Publisher: Currency/Doubleday
Published: 1999
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 597
Subjects: Apple Computer, Inc.; Corporate culture -- Case studies.; Computer industry -- Case studies.
Description: The inside story of how one of America's most beloved companies - Apple Computer - took off like a high-tech rocket-only to come crashing to Earth twenty years later.

How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought.

In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long.

Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.
Notes: Includes bibliographical references (p. [579]-584) and index.