Special issue
Subtitle: complete findings of the ARF/ABP study of the relationship between business-to-business advertising and sales.
Contributors: Naples, Michael J.; Wulfsberg, Rolf M.; Advertising Research Foundation.; Association of Business Publishers (U.S.)
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: [New York]
Language: eng
Number of pages: 16
Subjects: Naples, Michael J.; Advertising -- United States.; Advertising campaigns -- Evaluation.; Advertising, Industrial.
Other titles: Journal of advertising research.; Complete findings of the ARF/ABP study of the relationship between business-to-business advertising and sales.; The ARF/ABP study of the relationship between business-to-business advertising and sales.
Notes: Cover title.

At head of title: Journal of advertising research, Research currents.

Authors: Michael J. Naples and Rolf M. Wulfsberg.