Introduction to Advertising and Promotion
Subtitle: An Integrative Marketing Communications Perspective
Edition: Int Stu edition
Publisher: Richard D Irwin
Published: December 1992
Language: eng
Format: Hardcover
Number of pages: 1
ISBN-13: 9780256108255
Subjects: Advertising & Promotion; Business / Economics / Finance; Advertising; Communication in marketing; Sales promotion; Business/Economics