The real story of risk
Subtitle: adventures in a hazardous world
By: by Glenn Croston
Publisher: Prometheus Books
Published: 2012
Place of publication: Amherst, NY
Language: eng
Number of pages: 294
ISBN-13: 9781616146603
Subjects: Social aspects; Risk
Description: We live in a world of risk. It waits for us in our refrigerator and surrounds us on the freeway. It's lurking in our arteries and sitting in our 401(k) accounts. Given that we deal with risk on a constant basis, we should be good at it; as it turns out, though, we're not. We're blind to common risks like heart disease (one in five deaths), but we shrink in fear from rare events like shark attacks (one in a million) and airplane crashes (one in twenty thousand). What accounts for our poor ability to perceive and react to the risks that really matter? In The Real Story of Risk, biologist Glenn Croston traces our distorted perception of risk back to our ancient ancestors. Starting from an evolutionary perspective, Croston reminds readers that we are all the culmination of a long line of survivors who fought life-and-death threats such as attacks from wild animals, starvation, and disease. The fact that we have covered Earth with seven billion people is a testament to our skill at overcoming these risks. But our spectacular success has also produced our contemporary artificial world with new threats like climate change, chili dogs, and online gambling. Our brains, which evolved to deal with the ancient world, are ill equipped to process the new threats we face. --Amazon
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction.:the risky business of life; title: The evolution of risk : how our ancient biology distorts our dealings with sharks, snakes, and a changing world; title: Living in a bubble : why rising seas and heart disease are hard to stop; title: Suckers for a pretty face : how sex and love lure us to let down our guard; title: Why we botch rare risks : the strange story of the big one; title: September 11, katrina, and deepwater horizon; title: The balancing act : the give and take game of driving and financial; title: Collapses; title: Losing control and gaining fear : small aircraft, fear of riding along, and conspiracy theories; title: The story of vaccines and autism : why stories rule and statistics don't; title: The thing we fear more than death: how our need to belong makes us; title: Vulnerable to con men and dread public speaking; title: What do cave diving, naked skydiving, and entrepreneurship have in common? : the delicate dance of risk and reward; title: Living in a risky world.