Richard Branson
Subtitle: building the Virgin brand
By: BBC ; producer, James Stephenson
Contributors: Branson, Richard; Evin, Maya; Bellis, Claire; Jeffreys, Diarmnid; British Broadcasting Corporation; Films for the Humanities (Firm)
Publisher: Films for the Humanities & Sciences [distributor]
Published: 1998
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] :
Number of pages: 28
Subjects: Product management; Brand name products; Marketing; Virgin Group
Other titles: Building the Virgin brand; Money program (Television program).
Description: In front of a live audience, Richard Branson, of Virgin Group, discusses how he built and marketed Virgin as a brand name. Includes a question and answer session from the audience.
Notes: "FFH 8659".

Originally produced as a segment of the BBC program, The Money Program.

Studio director, Claire Bellis; editor, Diarmnid Jeffreys.

Presenter, Maya Evin; speaker, Richard Branson.

VHS.