Marketing to seniors
Subtitle: [learn to profit as this market soars]
By: Michael C. Walker.
Edition: 2nd ed.
Publisher: 1st Books Library; 1st Book Library
Published: 2004
Place of publication: Bloomington, IN
Language: eng
Number of pages: 257
Subjects: Target marketing -- United States.; Market segmentation -- United States.; Older consumers -- United States.
Notes: Includes bibliographical references (p. 243-252) and index.