Loyalty.com
Subtitle: Customer Relationship Management in the New Era of Internet Marketing
Publisher: McGraw-Hill Companies
Published: February 22, 2000
Language: eng
Number of pages: 325
ISBN-13: 9780071357753
Description: "loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies.

Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.