Promotion
Subtitle: communication en marketing
By: par Rollie Tillman et C.A. Kirkpatrick ; traduit de l'anglais par Patrice de La Brosse et F.R. Whyte
Publisher: Presses de l'Universite du Quebec
Published: 1975
Place of publication: Montreal
Language: fre
Format: [electronic resource] :
Number of pages: 530
ISBN-13: 9782760520202; 9780777000991
Subjects: Sales promotion; Ventes; Promotion
Other titles: Project Muse UPCC books.
Notes: Mode of access: World Wide Web.

Description based on print version record. Description based on print version record.

Description based on print version record.