Alumni research
Subtitle: methods and applications
By: Gerlinda S. Melchiori, editor.
Contributors: Melchiori, Gerlinda S.
Series: New directions for institutional research -- no. 60; Paperback sourcebooks in the Jossey-Bass higher education series; Jossey-Bass higher education series
Publisher: Jossey-Bass
Published: 1988
Place of publication: San Francisco
Language: eng
Number of pages: 98
Subjects: Universities and colleges -- Alumni and alumnae
Notes: Includes bibliographical references and index.
Table of contents: title: Alumni research : an introduction -- Gerlinda S. Melchiori; title: Managing information on alumni -- Kay K. Maves; title: Surveying your alumni -- Margaret Brooks Fisher; title: Alumni data analysis -- Sheryl M. Szady; title: Applying alumni research to fundraising -- Gerlinda S. Melchiori; title: Applying alumni research to decision making -- Gary O. Moden, A. Michael Williford -- The; title: Future agenda for alumni research-- John A. Dunn, Jr.-- Selected references for alumni research /-- Gerlinda S. Melchiori.