Internet Applications in Euromarketing (Journal of Euromarketing, 2) (Journal of Euromarketing, 2)
Publisher: International Business Press
Published: February 2003
Language: eng
Format: Paperback
Number of pages: 114
ISBN-13: 9780789020338
Subjects: Economics, Finance, Business and Industry; Internet; Electronic commerce; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Multilevel; European Union countries; E-Commerce - Internet Marketing; Attitudes; Consumers; Internet marketing
First sentence: SUMMARY. In this study, the effects on consumer responses are explored of single-medium and multiple-media campaigns under two levels of consumer's product involvement.