What Kids Buy
Subtitle: The Psychology of Marketing to Kids
Publisher: Touchstone
Published: May 1, 1999
Language: eng
Format: Paperback
Number of pages: 216
ISBN-13: 9780684871172
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business & Economics / Marketing / Research; Marketing research
First sentence: What do Barbie, Garfield, Hi-Ho! Cherry-O, He-Man, See-N-Say,Tasmanian Devil, Cabbage Patch Kids, SpaghettiOs, Power Rangers Animaniacs, Ghostbusters, Star Wars, Hot Wheels cars, Mario Brothers, UNO, Winnie the Pooh,Carmen Sandiego, Mickey Mouse,Spider-Man, Colorforms, LEGO, GIJoe, Home Alone, X-Men, Pound Puppies, Jurassic Park, Jim Carrey, Pop Tarts, Math Blaster, Reader Rabbit, Bugs Bunny, M&amp;M's candies,The Ren &amp; Stimpy Show, Nike shoes, the Big Mac, Sonic the Hedgehog, Froot Loops, Fruit Roll-Ups, E.T., Batman, The Lion King, the Frisbee, Gak, Hercules, the Tickle Me Elmo doll, and the Little Caesar's pizza commercials have in common?