New products
Subtitle: the key factors in success
By: Robert G. Cooper, Elko J. Kleinschmidt.
Contributors: Kleinschmidt, Elko J.
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 52
Subjects: New products -- United States -- Evaluation.
Notes: Includes bibliographical references (p. 49-52).