Media brands and branding
By: Mart Ots (ed.), Media Management and Transformation Centre, Jönköping International Business School
Contributors: Högskolan i Jönköping. Internationella Handelshögskolan
Series: JIBS research reports -- no. 2008:1; JIBS research reports -- no. 2008:1.
Publisher: Jönköping University, Jönköping International Business School
Published: 2008
Place of publication: Jönköping
Language: eng
Number of pages: 115
ISBN-13: 9789189164826
Copyright date: 2008
Subjects: Branding (Marketing)
Notes: This book contains chapters based on selected papers from the workshop, "Media Brands : their Management, Effects, and Social Implications", sponsored by the Media Management and Transformation Centre of Jönköping International Business School in 20-22 September 2007.

Includes bibliographical references