Effective E-Mail Marketing
Subtitle: The Complete Guide to Creating Successful Campaigns
Edition: 1st edition
Publisher: AMACOM/American Management Association; AMACOM
Published: May 2002
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780814471470
Subjects: Sales & marketing; Internet marketing; Computer - Internet; Business & Economics; Business/Economics; Marketing - General; Advertising & Promotion; Internet - General; Marketing - Multilevel; Electronic mail systems
First sentence: Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?"