Electronic marketing
Subtitle: integrating electronic resources into the marketing process
By: Joel Reedy, Shauna Schullo, Kenneth Zimmerman.
Contributors: Schullo, Shauna.; Zimmerman, Kenneth.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 2000
Place of publication: Fort Worth
Language: eng
Number of pages: 466
Subjects: Telemarketing.; Internet marketing.
Notes: Includes bibliographical references and index.