Marketing channels
Subtitle: domestic and international perspectives
By: edited by Michael G. Harvey, Robert F. Lusch
Contributors: Harvey, Michael G., 1944-; Lusch, Robert F; American Marketing Association
Publisher: s.n.]
Published: 1982
Place of publication: [S.l
Language: eng
Number of pages: 171
Subjects: Marketing channels -- Congresses
Notes: Proceedings of a workshop of the American Marketing Association held in Dallas, Texas, March 17-19, 1982

Includes bibliographies