The persuasive effects of humorous television advertising
By: by Can Du.
Published: 1991
Language: eng
Number of pages: 84
Subjects: Humor in advertising.; Television advertising.; Advertising.
Notes: Typescript.

Thesis (M.A.)--Washington State University, 1991.

Includes bibliographical references (leaves 75-80).

WSU:"Edward R. Murrow School of Communication."