Cases in marketing management and strategy
By: Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk.
Contributors: Johnston, Wesley J.; Talarzyk, W. Wayne.
Series: Dryden Press series in marketing
Publisher: Dryden Press
Published: 1985
Place of publication: Chicago
Language: eng
Number of pages: 555
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.