Consumer behavior and the behavioral sciences
Subtitle: theories and applications
By: edited by Steuart Henderson Britt.
Publisher: R. E. Krieger Pub. Co.
Published: 1979
Place of publication: Huntington, N.Y
Language: eng
Number of pages: 592
Subjects: Consumption (Economics); Consumer behavior.
Notes: Bibliography: p. 585-587.
Reprint of the ed. published by Wiley, New York, in Wiley marketing series.
Includes index.