Planning strategies that work
By: edited by Arnoldo C. Hax.
Contributors: Hax, Arnoldo C.
Series: The Executive bookshelf
Publisher: Oxford University Press
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 287
Subjects: Strategic planning.
Other titles: Sloan management review.
Description: "Corporate planning is in a state of flux. A spate of articles in the business press has pointed to managers' waning enthusiasm for developing and implementing strategic planning. Yet many organizations are in dire need of guidance on how to build strong strategic and corporate identities. The twelve articles in this book provide an integrative, up-to-date perspective of strategic planning from a practicing manager's point of view. Topics covered include the need for leadership in a business organization, the need to regain industrial power via manufacturing strategies, the importance of management of technology and innovation, the role of information technology, competition in an international setting, the importance of human resource strategies, and more."--Publisher's information.
Notes: Bibliography: p. 252-275.
A selection of articles from the Sloan management review.
Includes index.