Passion brands
Subtitle: why some brands are just -gotta-have, drive-all-night-for, and tell-your-friends-about
By: by Kate Newlin.
Publisher: Prometheus Books
Published: 2009
Place of publication: Amherst, NY
Language: eng
Number of pages: 292
ISBN-13: 9781591026877
Subjects: Brand name products; Consumers -- Attitudes; Customer loyalty; Branding (Marketing)
Notes: Includes index.