Cable advertiser's handbook
By: Ronald B. Kaatz.
Contributors: Kaatz, Ronald B.
Edition: 2nd ed.
Publisher: Crain Books
Published: 1985
Place of publication: Lincolnwood, Ill., U.S.A
Language: eng
Number of pages: 262
Subjects: Cable television advertising -- United States.; Cable television -- United States.
Notes: Bibliography: p. 233-234.
Rev. ed. of: Cable, an advertiser's guide to the new electronic media. 1982.
Includes index.