Marketing health services
By: Richard K. Thomas
Publisher: Health Administration Press; AUPHA Press
Published: 2005
Place of publication: Chicago; Arlington, VA
Language: eng
Format: [electronic resource] /
Number of pages: 469
ISBN-13: 9781417582150
Subjects: Practice Management & Reimbursement; Marketing; MEDICAL; Economics; Administration; Health Services Administration; Medical care; Marketing of Health Services
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Healthcare marketing: history and concepts; title: Understanding healthcare markets; title: Healthcare marketing techniques; title: Managing and supporting the marketing effort; title: The future of healthcare marketing; title: Glossary; title: Index.