PIMS and the FTC Line-of-Business data
Subtitle: a comparison
By: Cheri T. Marshall & Robert D. Buzzell
Contributors: Buzzell, Robert D. (Robert Dow), 1933-; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 88-051; Working paper (Harvard Business School. Division of Research) -- 88-051
Publisher: Division of Research, Harvard Business School
Published: 1988
Place of publication: Boston]
Language: eng
Number of pages: 28
Subjects: Business information services; Marketing research
Description: The PIMS data base and the FTC Line-of-business data base have both been widely used in industrial organization research and business strategy research. However, both data bases have been criticized because of their sample compositions, their measurement methodologies, and the underlying data structures. This study was designed to explore the issues that have been raised about the two data sets by comparing findings produced by them.
Notes: Includes bibliographical references.