Experimental research on the effects of TV clutter
Subtitle: dealing with a difficult media environment
By: by Michael L. Ray and Peter Webb.
Contributors: Webb, Peter.; Marketing Science Institute.
Series: Working paper -- Marketing Science Institute ; Report no.76-102
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 51
Subjects: Television advertising.; Television broadcasting.
Notes: "Preliminary research report."