Global marketing
By: Michael R. Czinkota, Ilkka A. Ronkainen.
Contributors: Ronkainen, Ilkka A.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1996
Place of publication: Fort Worth, TX
Language: eng
Number of pages: 648
Subjects: Export marketing.
Notes: Includes bibliographical references and index.