Pricing
Subtitle: concepts and methods for effective marketing
By: André Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins.
Edition: 2nd ed.
Publisher: Gower
Published: 1988
Place of publication: Aldershot, Hants, England
Language: eng
Number of pages: 378
Subjects: Pricing.
Notes: Includes bibliographies and indexes.
Rev. ed. of: Pricing, principles and practices. 1977.