BRANDchild: Insights into the Minds of Today's Global Kids
Subtitle: Understanding Their Relationship with Brands
Publisher: Kogan Page
Published: March 1, 2003
Language: eng
Format: Hardcover
Number of pages: 316
ISBN-13: 9780749438678
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; General; Consumers; Child consumers; Advertising & Promotion; Consumer Behavior - General; Advertising and children; Marketing research