Second that emotion
Subtitle: how decisions, trends, and movements are shaped
By: Jeremy D. Holden
Publisher: Prometheus Books
Published: 2012
Place of publication: Amherst, NY
Language: eng
Number of pages: 287
ISBN-13: 9781616146641
Subjects: Social contract; Psychological aspects; Emotions; Decision making; Social movements
Description: "Traces the fascinating process whereby a passion for an idea, a politician a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas, people, or products that we would otherwise reject. But Holden shows that while advertising and propaganda can provide a park and social media can provide the kindling, individuals create consumer, political, and cultural trends based more often than not, on thought processes that they know logically are flawed." -- Book jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: An invitation to second that emotion; title: The role of social contracts; title: Players in a movement: zealots, disciples; title: And the congregation; title: I follow the leader : he follows me; title: The psychology of illogical leaps; title: Social media's emotion beacon; title: The sanctuary of certainty; title: Signs, symbols, and icons; title: Breaking a social contract can be terminal; title: Creating a culture shift in the age of illogic; title: Notes; title: Acknowledgments; title: Index.