Reaching the retired
Subtitle: a survey of the media habits, preferences and needs of senior citizens in Metro Toronto : prepared for the Communications Committee, Toronto Area Presbytery, United Church of Canada.
Contributors: United Church of Canada. Toronto Area Presbytery. Communications Committee.
Publisher: Information Canada
Published: 1974
Place of publication: Ottawa
Language: eng
Number of pages: 180
Subjects: Older people -- Ontario -- Toronto; Mass media -- Ontario -- Toronto
Notes: Issed also in French under title: Pour le troisième age.

Project co-ordinator: Michael Adams.

Analyst: Richard Groen.

Research associates: Alexina Cameron and Marion Swadron.

On cover: Canadian Radio-Television Commission.

Bibliography: p. 173-176.