Cycles, trends, and turning points
Subtitle: practical marketing & sales forecasting techniques
By: John V. Crosby.
Publisher: NTC Business Books
Published: 2000
Place of publication: Lincolnwood, IL
Language: eng
Number of pages: 321
Subjects: Marketing research.; Sales forecasting.
Description: "Cycles, Trends, and Turning Points presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiative.".

"Intended for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, or product lines, Cycles, Trends, and Turning Points is based upon the Average Recession Recovery Model (ARRM) pioneered by Robert McLaughlin. This method "parses," or diagrams, the cycles, trends, and turning points of continuous data series into simple patterns of change that are practical and useful in forecasting the effectiveness of sales and marketing efforts.

Though this system is graph-driven rather than math-driven, its objective is to quantify the value of different marketing and sales activities in order to predict their effectiveness."--BOOK JACKET.
Notes: Includes index.