Capitalizing on Culture
Subtitle: Critical Theory for Cultural Studies (Cultural Spaces)
Publisher: University of Toronto Press
Published: July 2, 2004
Language: eng
Format: Hardcover
Number of pages: 380
ISBN-13: 9780802036933
Subjects: Cultural studies; Study and teaching; Popular Culture - General; Culture populaire; Social Science; Sociology; Sociology - General; Popular culture; Economic Conditions; Social Science / General; Aspect âeconomique; 1903-1969; Adorno, Theodor W.,; Economic aspects
First sentence: Adorno once observed that what distinguished Freud's analysis of mass behaviour from earlier efforts was 'the absence of the traditional contempt for the masses' and that 'instead of inferring from the usual descriptive findings that the masses are inferior per se and likely to remain so, he asks in the spirit of true enlightenment: what makes masses into masses?'
Description: "Building on the works of Theodor Adorno and Walter Benjamin, Capitalizing on Culture presents an exploration of critical theory in a cultural landscape dominated by capital. Despite the increasing prevalence of commodification as a dominant factor in the production, promotion, and consumption of most forms of mass culture, many in the cultural studies field have failed to engage systematically either with culture as commodity or with critical theory. Shane Gunster corrects that oversight, providing attentive readings of Adorno's and Benjamin's works in order to generate a complex, non-reductive theory of human experience that attends to the opportunities and dangers arising from the confluence of culture and economics." "Gunster juxtaposes Benjamin's thoughts on memory, experience, and capitalism with Adorno's critique of mass culture and modern aesthetics to illuminate the key position that the commodity form plays in each thinker's work and to invigorate the dialectical complexity their writings acquire when considered together. This blending of perspectives in subsequently used to ground a theoretical interrogation of the comparative failure of cultural studies to engage substantively with the effect of commodification upon cultural practices. As a result, Capitalizing on Culture offers a fresh examination of critical theory that will be valuable to scholars studying the intersection of culture and capitalism."--BOOK JACKET.