Strategische Planung von Public Relations
Subtitle: das Konzept und ein Fallbeispiel
By: Beate Schulz.
Publisher: Campus Verlag
Published: 1992
Place of publication: Frankfurt; New York
Language: ger
Number of pages: 398
Subjects: Public relations -- Management.; Public relations -- Germany -- Management -- Case studies.
Notes: Includes bibliographical references (p. 327-337).
Originally presented as the author's thesis (doctoral)--Ludwig-Maximilians-Universität München, 1991.