Marketing
By: Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Contributors: Kerin, Roger A.; Rudelius, William.
Edition: 2nd ed.
Publisher: Irwin
Published: 1989
Place of publication: Boston, MA
Language: eng
Number of pages: 752
Subjects: Marketing.
Notes: Bibliography: p. 702-719.
System requirements for computer disk: IBM PC.
Includes indexes.