The explanatory efficacy of selected types of consumer profile variables in fashion change agent identification
By: by Charles W. King and George B. Sproles.
Contributors: Sproles, George B., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Science. Paper no. 425
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 28
Subjects: Consumers.; Fashion.; Regression analysis.
Notes: Bibliography: p. 27-28.