Social responsibility in marketing
Subtitle: a selected and annotated bibliography
By: compiled by Ernest B. Uhr and Lance P. Jarvis.
Contributors: Jarvis, Lance P., 1943- joint author.
Series: Bibliography series ;; #27; Bibliography series (American Marketing Association) ;; no. 27.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 75
Subjects: Marketing -- Social aspects -- Bibliography.
Notes: Includes index.