Optimize
Subtitle: how to attract and engage more customers by integrating SEO, social media, and content marketing
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
Format: Hardcover
ISBN-13: 9781118167779
Table of contents: title: Phase 1 : Planning.; title: Setting the stage for an optimized state of mind; title: Journey : where does optimize and socialize fit in your company?; title: Smart marketing requires intelligence : research, audit, and listen; title: In it to win it : setting objectives; title: Roadmap to success : content marketing strategy; title: Phase 2 : Implementation.; title: Know thy customer : personas; title: Words are key to customers : keyword research; title: Attract, engage, and inspire : building your content plan; title: Content isn't king, it's the kingdom : creation and curation; title: If it can be searched, it can be optimized : content optimization; title: Community rules : social network development : don't be late to the social networking party; title: Electrify your content : promotion and link building; title: Progress, refinement, and success : measurement; title: Phase 3 : Scale.; title: Optimize and socialize : processes and training; title: Are you optimized?; title: About the author