A pilot study of direct mail
Subtitle: report of the Business Advertising Research Council of the Advertising Research Foundation
By: study conducted by Feldman Research Corporation ; analysis prepared by Direct Mail Subcommittee of the ARF Business Advertising Research Council.
Contributors: Feldman Research Corporation.; Business Advertising Research Council (New York, N.Y.). Direct Mail Subcommittee.
Publisher: The Foundation
Published: 1980
Place of publication: New York, N.Y
Language: eng
Number of pages: 27
Subjects: Advertising, Direct-mail -- United States.; Telephone surveys -- United States.
Other titles: Report of a pilot study on direct mail.
Notes: Cover title: Report of a pilot study on direct mail.