Selling Blue Elephants
Subtitle: How to make great products that people want BEFORE they even know they want them
Edition: 1 edition
Publisher: Wharton School Publishing
Published: April 11, 2007
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780136136682
Subjects: Research & development management; Marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; New products