Sell
By: [Thomas N.] Ingram ... [et al.].
Edition: 1st Canadian ed.
Publisher: Nelson Education
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 336
ISBN-13: 9780176504366; 9780176636364
Copyright date: 2013
Subjects: Selling; Textbooks; Sales management; Vente; Manuels d'enseignement supérieur; Ventes; Gestion
Notes: Cover title.

Accompanied by student access code card affixed to p. [i].

Includes bibliographical references and index.
Table of contents: title: Overview of personal selling; title: Building trust and sales ethics; title: Understanding buyers; title: Communication skills; title: Strategic prospecting and preparing for sales dialogue; title: Planning sales dialogues and presentation; title: Sales dialogue: creating and communicating value; title: Addressing concerns and earning commitment; title: Expanding customer relationships; title: Adding value: self-leadership and teamwork; title: Sales management and sales.