The economics of electronic commerce
By: Andrew B. Whinston, Dale O. Stahl, Soon-Yong Choi.
Contributors: Stahl, Dale O.; Choi, Soon-Yong.
Publisher: Macmillan Technical Pub.
Published: 1997
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 626
Subjects: Electronic commerce -- Economic aspects.; Internet -- Economic aspects.; World Wide Web -- Economic aspects.
Description: The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models.

With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.
Notes: Includes bibliographical references and index.
On front cover: "The essential economics of doing business in the electronic marketplace."