How to approach advertising for OTC medicines
By: with contributions from Malcolm White and Michael Lees.
Contributors: Lees, Michael.; Institute of Practitioners in Advertising.
Series: A Guide to best practice
Publisher: Institute of Practitioners in Advertising
Published: 1995
Place of publication: London
Language: eng
Number of pages: 30
Other titles: Advertising effectiveness.
Notes: On cover: Advertising effectiveness.

Title from cover.