Advertising and promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch & Michael A. Belch.
Contributors: Belch, Michael A.
Edition: 5th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 2001
Place of publication: Boston, Mass
Language: eng
Number of pages: 795
Subjects: Advertising.; Sales promotion.; Communication in marketing.
Notes: Includes bibliographical references and index.