Understanding marketing
Subtitle: expert solutions to everyday challenges
Series: Pocket mentor series; Pocket mentor series
Publisher: Harvard Business Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
Number of pages: 132
ISBN-13: 9781422128923
Description: "This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--Jacket.
Notes: Includes bibliographical references.