Bŭllu osyŏn chŏllyak
By: Kim Wi-ch'an, Rŭne Maboan chiŭm ; Kang Hye-gu omgim
Contributors: Mauborgne, Renée; Kang, Hye-gu
Edition: Ch'op'an
Publisher: Kyobo Mun'go
Published: 2005
Place of publication: Sŏul-si
Language: kor
Number of pages: 311
ISBN-13: 9788970856575
Subjects: New products; Market segmentation
Work titles: Blue ocean strategy
Description: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
Notes: Translation of: Blue ocean strategy.

CJK script record.

Includes bibliographical references (pages 297-311).