Marketing
By: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 8th ed., instructor's ed.
Publisher: Thomson/South-Western
Published: 2006
Place of publication: Mason, Ohio
Language: eng
Number of pages: 736
Subjects: Marketing; Management
Notes: Includes bibliographical references (p. 702-717) and index.