The Elderly market
Subtitle: selected readings
By: compiled by Charles D. Schewe.
Contributors: Schewe, Charles D., 1942-; American Marketing Association.
Publisher: American Marketing Association
Published: 1985
Place of publication: Chicago, Ill
Language: eng
Number of pages: 227
Subjects: Older consumers -- United States; Motivation research (Marketing); Consumers' preferences -- United States
Notes: Includes bibliographies.