Public mental health marketing
Subtitle: developing a consumer attitude
By: Donald R. Self, editor.
Contributors: Self, Donald R.
Publisher: Haworth Press
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 214
Subjects: Mental health promotion -- United States; Mental health services -- United States -- Marketing
Notes: Includes bibliographical references.
Published also as v. 1, no. 1/2 (1992) of the Journal of nonprofit & public sector marketing.