Cult of analytics
Subtitle: driving online marketing strategies using Web analytics
By: Steve Jackson
Contributors: ScienceDirect (Online service)
Edition: 1st ed.
Series: E-marketing essentials
Publisher: Elsevier/Butterworth-Heinemann
Published: 2009
Place of publication: Amsterdam; Boston
Language: eng
Format: [electronic resource] :
Number of pages: 265
ISBN-13: 9780080885179; 9781856176118
Subjects: Internet marketing; Web usage mining
Notes: Includes index.

Electronic reproduction.