The business marketing course
Subtitle: managing in complex networks
By: David Ford ... [et al.].
Contributors: Ford, David, 1944-
Edition: 2nd ed.
Publisher: John Wiley & Sons
Published: 2006
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
Number of pages: 271
ISBN-13: 9780470034507
Subjects: Marketing; Marketing -- Management; Business networks -- Management
Notes: Includes bibliographical references and index.