Media Product Portfolios
Subtitle: Issues in Management of Multiple Products and Services
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: May 25, 2005
Language: eng
Format: Hardcover
Number of pages: 266
ISBN-13: 9780805855890
Subjects: Media, information & communication industries; Mass media; Industries - General; Business & Economics; Sociology; Business/Economics; Media Studies; Business & Economics / Industries; Economic aspects; Industries - Media & Communications Industries; Management