An empirical investigation of direct-to-consumer prescription drug advertising
Subtitle: do newer drugs advertise more?
By: a thesis presented by Amanda Kowalski
Published: 2003
Language: eng
Number of pages: 74
Subjects: Advertising; Drugs; Marketing
Notes: Thesis (A.B., Honors in Economics)--Harvard University, 2003.

Includes bibliographical references (leaves 47-53).