The Interface of marketing and strategy
By: edited by George Day, Barton Weitz, Robin Wensley.
Contributors: Day, George S.; Weitz, Barton A.; Wensley, Robin, 1944-
Series: Strategic management policy and planning ;; v. 4
Publisher: JAI Press; Elsevier
Published: 1990
Place of publication: Greenwich, Conn
Language: eng
Number of pages: 453
Subjects: Marketing -- Decision making.; Marketing -- Management.
Notes: Includes bibliographical references.