Marketing Management Text and Cases
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: April 23, 2004
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9780072967623
Subjects: Sales & marketing management; Marketing - General; Case studies; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business & Economics / Marketing / General; Management; Marketing