Interpretive consumer research
Subtitle: paradigms, methodologies & applications
By: Suzanne C. Beckmann & Richard H. Elliott, editors.
Contributors: Beckmann, Susanne C.; Elliott, Richard H.
Edition: 1st ed.
Publisher: Copenhagen Business School Press; Books International [distributor]
Published: 2000
Place of publication: Copenhagen; Herndon, VA
Language: eng
Number of pages: 365
Subjects: Consumers -- Research; Consumer behavior; Motivation research (Marketing)
Notes: Includes bibliographical references (p. 321-358).