CRM at the speed of light
Subtitle: social CRM strategies, tools, and techniques for engaging your customers
By: Paul Greenberg.
Edition: 4th ed.
Publisher: McGraw-Hill
Published: 2009
Place of publication: San Francisco, Calif
Language: eng
ISBN-13: 9780071590457
Subjects: Customer relations -- Management; Electronic commerce
Table of contents: title: OMG! : your customer really is your BFF!; title: CRm, CMR, VRM or who; title: The customer owns the experience; title: Enterprise 2 : not exactly what you think; title: A company like me : new business; title: Do you have the ring? : tools for customer engagement; title: Love your customers publicly : blogs and podcasts; title: Wikis are a weird name for collaboration, n'est çe pas?; title: Social networks, user communities : who loves ya, baby?; title: Movin' and groovin' : the use of mobile devices.