Perspectives on fundraising
By: J. Bradford Hodson, Bruck W. Speck, editors
Series: New directions for higher education -- no. 149; New directions for higher education -- no. 149.
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
Number of pages: 92
Subjects: Fund raising
Description: "The purpose of this issue ... is to offer university administrators ... some perspectives on fundraising that will assist them in building and assessing their Institution's private giving operation."--cf. Editors' notes.
Notes: "Spring 2010."

Includes bibliographical references and index.

Also issued online
Table of contents: title: Growing role of private giving in financing the modern university; title: The foundation-institution partnership; title: The challenging of funding fundraising; title: Leading the way : the role of presidents and academic deans in fundraising; title: Determining the success of fundraising programs; title: Integrating development, alumni relations, and marketing for fundraising success; title: Balancing fundraising in academic programs and intercollegiate athletics; title: - Prospect development systems: empoiwering artful fundraising; title: Recruiting, training, and retaining high-performance development teams.