Das goldene Marktsegment
Subtitle: Produkt- und Ladengestaltung für den Seniorenmarkt
By: Hanne Meyer-Hentschel, Gundolf Meyer-Hentschel.
Contributors: Meyer-Hentschel, Gundolf.
Publisher: Deutscher Fachverlag
Published: 1991
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 141
Subjects: Older consumers -- Germany.; Marketing -- Germany.
Notes: Includes bibliographical references (p. 139-140).