The Dartnell sales promotion handbook
By: Editor: Ovid Riso
Contributors: Riso, Ovid, editor; Aspley, John Cameron, 1888-1969
Edition: 6th ed.
Series: The Dartnell handbook for sales, advertising and sales promotion executives; Dartnell handbook for sales, advertising and sales promotion executives
Published: 1973
Place of publication: Chicago
Language: eng
Number of pages: 1206
Subjects: Sales promotion
Other titles: Sales promotion handbook.
Notes: Previous editions by J. C. Aspley published under title: Sales promotion handbook.