Winning together
Subtitle: the story of the Arsenal brand
By: John Simmons and Matt Simmons
Contributors: Simmons, Matt
Series: Great brand stories
Publisher: Cyan
Published: 2006
Place of publication: London
Language: eng
Number of pages: 191
ISBN-13: 9781904879602
Subjects: Public relations; Soccer teams; Marketing; Brand loyalty; Arsenal Football Club
Other titles: Great brand stories, Arsenal