The fashion designer survival guide
Subtitle: an insider's look at starting and running your own fashion business
By: Mary Gehlhar ; [foreword by Zac Posen].
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago
Language: eng
Number of pages: 205
Subjects: Fashion merchandising; New business enterprises -- Management; Fashion designers
Notes: Includes bibliographical references (p. 189-194) and index.
Table of contents: title: Before you start; title: The fundamentals; title: Elements of the plan; title: Setting up the business; title: Setting up the business / by Melanie Jones; title: Business structure tip from Charles Klein; title: Trademark tips from Charles Klein; title: The money, how much do you need; title: Where to find money; title: Factoring / by Tim Moore, Hilldun Corporation; title: Product development; title: Fabric and materials; title: The challenges; title: The sources; title: Once you order; title: Production; title: The production plan; title: Sample production; title: Tips and considerations when hiring a patternmaker / by Sally Beers; title: Production options; title: Monitoring production; title: Marketing and branding; title: Press and sales materials; title: Sales; title: The financial realities of selling; title: Where to sell; title: Selling to stores; title: Who should sell the line; title: Tradeshows; title: Making the most of the show / by Barbara Kramer, co-producer, designers & agents; title: Press and public relations; title: The PR strategy; title: Dressing celebrities / by MAO PR; title: PR representation; title: The runway; title: To show or not to show; title: Producing a runway show; title: Sponsorship; title: Copyrights and knock-offs; title: Fashion design and the copyright laws / by Attorney Jason Gabbard; title: Expanding the business.