Chrysler. : b The Life & Times of an Automotive Genius
Publisher: Oxford University Press
Published: 2000
Place of publication: S. l.  b Oxford University Press (N.Y.)  c 07/2000  b Oxford University Press, Incorporated  b Oxford University Press, Incorporated  c 10/2001
Number of pages: 720
Description: "Chrysler is a detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records.".

"Vincent Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to the head of the Buick Division of General Motors, to his rescue of the Maxwell-Chalmers car company, which led to the successful development of the 1924 Chrysler - the world's first modern car - and the formation of Chrysler Corporation in 1925.

Because of his emphasis on quality at popular prices, the company weathered the Great Depression with flying colors - losing money only in the rock-bottom year of 1932 - and despite the market fiasco of the Chrysler Airflow (which was years ahead of its time), the company grew and remained profitable right up to Chrysler's death in 1940."--BOOK JACKET.