Impact of sales promotions on when, what, and how much to buy
By: by Sunil Gupta.
Contributors: Marketing Science Institute. Research Program.
Series: Report ;; no. 88-108; Report (Marketing Science Institute) ;; no. 88-108.
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 35
Subjects: Sales promotion.
Notes: Includes bibliographical references (p. 32-34).
On cover: Marketing Science Institute, Research Program.
"September 1988."