Will the real consumer-activist please stand up
Subtitle: an examination of consumers' opinions about marketing practices
By: by Thomas P. Hustad and Edgar A. Pessemier
Contributors: Pessemier, Edgar A., 1922-
Series: Marketing Science Institute. Working paper -- P-57-E
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 62
Subjects: Industries -- Social aspects -- Public opinion -- Case studies; Marketing -- Public opinion -- Case studies; Public opinion -- United States
Notes: "Preliminary research report."

Bibliography: p. 62