Globales und Euro-Marketing
Subtitle: eine juristische Querschnittsanalyse grenzüberschreitender Werbung
By: Thomas Christian Paefgen.
Edition: 1. Aufl.
Publisher: Nomos
Published: 1989
Place of publication: Baden-Baden
Language: ger
Number of pages: 342
Subjects: Advertising laws -- Germany (West); Marketing -- Law and legislation -- Germany (West); Advertising laws -- European Economic Community countries.; Marketing -- Law and legislation -- European Economic Community countries.; Export marketing.
Notes: Includes bibliographical references (p. 285-335).
Originally presented as the author's thesis (doctoral)--Ludwig-Maximilians-Universität München, Sommersemester 1988.
Includes index.