Achieving strategic advantages in buyer-supplier relationships
By: Sandy D. Jap, Barton A. Weitz
Contributors: Weitz, Barton A.
Series: Report -- no. 96-108; Report (Marketing Science Institute) -- no. 96-108
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Copyright date: 1996
Subjects: Industrial marketing; Marketing; Management; New products
Notes: "Working paper."

"July 1996."

Includes bibliographical references (p. 37-43)