Consumer psychology for humanized bank marketing
By: [by] Martin M. Grossack. With the assistance of Bruce [i.e., Laurence] McKinney [and] Robert Richmond.
Contributors: McKinney, Laurence, joint author.; Richmond, Robert
Publisher: Institute for Consumer Psychology; distributed by Schenkman Pub. Co., Cambridge
Published: 1971
Place of publication: Hull, Mass
Language: eng
Number of pages: 107
Subjects: Banks and banking -- Public relations.