Guerrilla publicity
Subtitle: hundreds of sure-fire tactics to get maximum sales for minimum dollars
By: Jay Conrad Levinson, Rick Frishman and Jill Lublin
Contributors: Frishman, Rick, 1954-; Lublin, Jill; Steisel, Mark
Edition: 2nd ed.
Publisher: Adams Media; David & Charles [distributor]
Published: 2008
Place of publication: Avon, Mass; Newton Abbot
Language: eng
Number of pages: 336
ISBN-13: 9781440515996; 9781440515989; 9781598698459
Subjects: Publicity; Advertising campaigns; Advertising & Promotion; BUSINESS & ECONOMICS
Description: Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure.
Notes: Previous edition: 2002.

Includes bibliographical references and index.