Kleppner's advertising procedure
By: J. Thomas Russell, W. Ronald Lane.
Contributors: Lane, W. Ronald, 1940-; Kleppner, Otto, 1899-
Edition: 12th ed.
Series: The Prentice Hall series in marketing
Publisher: Prentice Hall
Published: 1993
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 755
Subjects: Advertising.
Notes: Includes bibliographical references and index.