Consumer behavior
By: [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell.
Contributors: Kollat, David T., joint author.; Blackwell, Roger D., joint author.
Series: Holt, Rinehart, and Winston marketing series
Publisher: Holt, Rinehart, and Winston
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 652
Subjects: Consumer behavior; Marketing research
Notes: Bibliographical footnotes.