Mass media in a changing world
By: George Rodman.
Edition: 3rd ed.
Publisher: McGraw-Hill Higher Education
Published: 2009
Place of publication: Boston
Language: eng
ISBN-13: 9780073511955
Subjects: Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : media in a changing world; title: Media impact : understanding research and effects; title: Books : the durable medium; title: Newspapers : where journalism begins; title: Magazines : the first of the specialized media; title: Movies : magic from the dream factory; title: Recordings and the music industry : copyright battles, format wars; title: Radio : the hits keep coming; title: Television : reflecting and affecting society; title: The internet : convergence in a networked world; title: Electronic journalism : news in an age of entertainment; title: Public relations : the image industry; title: Advertising : the media support industry; title: Media law : understanding freedom of expression; title: Media ethics : understanding media morality.