Competitive Strategy for Media Firms
Subtitle: Strategic and Brand Management in Changing Media Markets (Lea's Communication)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: May 18, 2006
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780805862119
Subjects: Performing Arts/Dance; Business & Economics; Technology & Industrial Arts; Business/Economics; Marketing - Research; Mass Media - General; Radio; Performing Arts / Mass Media; Performing Arts