International Business Organization
Subtitle: Subsidiary Management, Entry Strategies and Emerging Markets
Contributors: Fred Burton (Editor); Malcolm Chapman (Editor); Adam Cross (Editor)
Publisher: Palgrave Macmillan
Published: September 11, 1999
Language: eng
Format: Hardcover
Number of pages: 364
ISBN-13: 9780312223717
Subjects: International - General; Business & Economics / International; International Business; Business & Economics; Business / Economics / Finance; Congresses; International business enterpr; International business enterprises; Business/Economics
First sentence: The traditional academic approach to the multinational corporation (MNC), partly in reflection of the North American ethnocentricity of the principal researchers in the field, tended to regard its structure as being determined purely by the parent company, with power and strategic decision -making being completely centralized.