Advertising principles and practices
Subtitle: selected readings
By: edited by Kenneth G. Sheinkopf, M. Timothy O'Keefe.
Contributors: Sheinkopf, Kenneth G., 1945-; O'Keefe, Maurice Timothy, 1943-
Publisher: College and University Press
Published: 1975
Place of publication: Washington, D.C
Language: eng
Number of pages: 171
Subjects: Advertising.
Notes: Includes bibliographies.