International franchising in emerging markets
Subtitle: Central and Eastern Europe and Latin America
By: Dianne H.B. Welsh and Ilan Alon, editors.
Contributors: Welsh, Dianne H. B.; Alon, Ilan.
Publisher: CCH Inc.
Published: 2001
Place of publication: Chicago
Language: eng
Number of pages: 318
Subjects: Franchises (Retail trade) -- Europe, Central.; Franchises (Retail trade) -- Europe, Eastern.; Franchises (Retail trade) -- Latin America.
Notes: Includes bibliographical references.