QMR
Subtitle: [principle and practice
By: Mike Imms and Gill Ereaut.
Contributors: Imms, Mike.; Ereaut, Gill.
Publisher: Sage Publications
Published: 2002
Place of publication: London; Thousand Oaks, Calif
Language: eng
Subjects: Marketing research.; Marketing research -- Methodology.; Qualitative research.
Other titles: Qualitative market research
Notes: Includes bibliographical references and indexes.
Table of contents: title: v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut; title: v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska; title: v. 3. Methods beyond interviewing in qualitative market research / Philly Desai; title: v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut; title: v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen; title: v. 6. Developing advertising with qualitative market research / Judith Wardle; title: v. 7. Delivering results in qualitative market research / Geraldine Lillis.