Marketing decisions for new and mature products
Subtitle: planning, development, and control
By: Robert D. Hisrich and Michael P. Peters.
Contributors: Peters, Michael P.
Publisher: C.E. Merrill Pub. Co.
Published: 1984
Place of publication: Columbus
Language: eng
Number of pages: 424
Subjects: Product management.; New products.
Notes: Includes bibliographies and index.