Inspired
Subtitle: How To Create Products Customers Love
Publisher: SVPG Press
Published: June 18, 2008
ISBN-13: 9780981690407
Table of contents: label: Part 1
title: People; label: Chapter 1
title: Key Roles and Responsibilities; label: Chapter 2
title: Product Management vs. Product Marketing; label: Chapter 3
title: Product Management vs. Project Management; label: Chapter 4
title: Product Management vs. Design; label: Chapter 5
title: Product Management vs. Engineering; label: Chapter 6
title: Recruiting Product Managers; label: Chapter 7
title: Managing Product Managers; label: Chapter 8
title: Patton's Advice for Product Managers; label: Chapter 9
title: Deputy Product Managers; label: Chapter 10
title: Managing Up; label: Part 2
title: Process; label: Chapter 11
title: Assessing Product Opportunities; label: Chapter 12
title: Product Discovery; label: Chapter 13
title: Product Principles; label: Chapter 14
title: The Product Council; label: Chapter 15
title: Charter User Programs; label: Chapter 16
title: Market Research; label: Chapter 17
title: Personas for Product Management; label: Chapter 18
title: Reinventing the Product Spec; label: Chapter 19
title: Design vs. Implementation; label: Chapter 20
title: Minimal Product; label: Chapter 21
title: Product Validation; label: Chapter 22
title: Prototype Testing; label: Chapter 23
title: Improving Existing Products; label: Chapter 24
title: Gentle Deployment; label: Chapter 25
title: Rapid Response; label: Chapter 26
title: Succeeding with Agile Methods; label: Chapter 27
title: Succeeding with Waterfall Processes; label: Chapter 28
title: Startup Product Management; label: Chapter 29
title: Innovating in Large Companies; label: Chapter 30
title: Succeeding in Large Companies; label: Part 3
title: Product; label: Chapter 31
title: Lessons from Apple; label: Chapter 32
title: Beware of Specials; label: Chapter 33
title: The New Old Thing; label: Chapter 34
title: Fear, Greed and Lust; label: Chapter 35
title: The Emotional Adoption Curve; label: Chapter 36
title: Usability vs. Aesthetics; label: Chapter 37
title: Keys to Consumer Internet Service Products; label: Chapter 38
title: Keys to Enterprise Products; label: Chapter 39
title: Keys to Platform Products; title: Summary; label: Chapter 40
title: Best Practices Summary; label: Chapter 41
title: Product Manager Worry List