Incongruity in advertisements
Subtitle: trigger for increased involvement?
By: by Patrick A. Moore.
Published: 1993
Language: eng
Number of pages: 194
Subjects: Advertising -- Psychological aspects.; Sex role in advertising.
Notes: Computer-produced typeface.

Thesis (Ph. D.)--Washington State University, 1993.

Includes bibliographical references (leaves 113-123).

WSU:Another copy on microfilm.

WSU:"College of Business and Economics."