Marketing
Subtitle: contemporary concepts and practices
By: William F. Schoell, Joseph P. Guiltinan.
Contributors: Guiltinan, Joseph P.
Edition: 4th ed.
Publisher: Allyn and Bacon
Published: 1990
Place of publication: Boston
Language: eng
Number of pages: 790
Subjects: Marketing.
Notes: Includes bibliographical references (p. 758-767) and indexes.