From idea to success
Subtitle: the Dartmouth entrepreneurial network's guide for start-ups
By: by Gregg Fairbrothers and Tessa M. Winter
Contributors: Winter, Tessa M.
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 392
ISBN-13: 9780071760799
Subjects: Creative ability in business; Industrial management; New business enterprises
Notes: Includes index.
Table of contents: title: Introduction: the entrepreneur will save us?; title: The framework; title: Who is the entrepreneur?; title: The right words to say; title: What's the idea?; title: Thinking about the market; title: Intellectual property and licensing; title: Risk; title: Building your idea; title: Building a business plan; title: The founding team; title: Building boards; title: Employees and other people resources; title: The competition; title: Financing; title: The law; title: Nonprofits and social entrepreneurship; title: Managing the company; title: Everything is negotiable!; title: On sales and selling; title: Communication; title: Leaders decide; title: Accounting and money management; title: Correcting your course; title: Growing; title: Liquidity events.