Introduction to mass communication
Subtitle: media literacy and culture
By: Stanley J. Baran
Edition: Updated 5th ed.
Publisher: McGraw-Hill/Higher Education
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 516
ISBN-13: 9780077243302
Subjects: Mass media and culture; Media literacy; Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Part 1: Laying The Groundwork; title: Mass Communication, Culture, And Media Literacy; title: The Evolving Mass Communication Process; title: Part 2: Media, Media Industries, And Media Audiences; title: Books; title: Newspapers; title: Magazines; title: Film; title: Radio, Recording, And Popular Music; title: Television, Cable, And Mobile Video; title: Video Games; title: The Internet And The World Wide Web; title: Part 3: Supporting Industries; title: Public Relations; title: Advertising; title: Part 4: Mass-Mediated Culture In The Information Age; title: Theories And Effects Of Mass Communication; title: Media Freedom, Regulation, And Ethics; title: Global Media.