Value-based pricing
Subtitle: drive sales and boost your bottom line by creating, communicating and capturing customer value
By: by Harry Macdivitt, Mike Wilkinson
Contributors: Wilkinson, Mike, 1953-
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780071761680
Subjects: Pricing; Value; Customer relations
Notes: Includes bibliographical references.
Table of contents: title: What is value?; title: Mapping differentiated value; title: Cost based approaches; title: Competition based approaches; title: Measuring the triad; title: Building the value based price; title: Value based pricing methods; title: Building the value proposition; title: Value based selling; title: Building a value based pricing strategy; title: Contemporary pricing issues.