Handbook of services marketing and management
Subtitle: by Teresa A.Swartz and Dawn Iacobucci, editors
Contributors: Swartz, Teresa A; Iacobucci, Dawn
Publisher: Sage Publications
Published: 2000
Place of publication: Thousand Oaks Calif
Language: eng
Number of pages: 521
Subjects: Service industries -- Marketing; Service industries -- Management; Customer services -- Marketing; Customer services -- Management
Notes: Includes bibliographical references and index