Promotion effectiveness
Subtitle: transcript proceedings : an Advertising Research Foundation key issues workshop, the New York Hilton, April 22, 1987.
Contributors: Advertising Research Foundation.
Publisher: The Foundation
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 257
Subjects: Sales promotion -- United States -- Congresses.; Advertising -- United States -- Congresses.