Hospitality Marketing Management
Edition: 3rd Ed edition
Publisher: John Wiley & Sons Inc
Published: March 20, 2001
Format: Paperback
Number of pages: 316
ISBN-13: 9780471405979
Subjects: Sales & marketing; Hospitality industry
First sentence: ONE OF THE MAJOR ISSUES FACING the hospitality and travel industry in the near future is the shortage of workers due to low unemployment and a healthy economy.