Ubiquitous computing for business
Subtitle: find new markets, create better businesses, and reach customers around the world 24-7-365
By: Bo Begole
Publisher: FT Press
Published: 2011
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 254
ISBN-13: 9780137064434
Subjects: Marketing; Globalization
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : reading the waves; title: Background and capabilities of ubiquitous computing; title: Profound technologies; title: Harmless if used as directed; title: Still stupid after all these years; title: Missing ingredients; title: Business opportunities; title: Making choices; title: The soft sell: personalized marketing; title: Breaking out of the supply chain gang; title: Discontinuous connections; title: Coordination; title: Clear sailing; title: Ubiquitous business.