Managing Business Interfaces
Subtitle: Marketing, Engineering, and Manufacturing Perspectives (International Series in Quantitative Marketing)
Contributors: Amiya K. Chakravarty (Editor); Jehoshua Eliashberg (Editor)
Edition: 1 edition
Publisher: Springer
Published: December 31, 2003
Language: eng
Format: Hardcover
Number of pages: 332
ISBN-13: 9781402076145
Subjects: Business strategy; Organizational theory & behaviour; Sales & marketing; Technological innovations; Design, Industrial; Business / Economics / Finance; Business & Economics; Product management; Business/Economics; Management - General; Entrepreneurship; Advertising & Promotion; Business & Economics / Marketing / General; Business logistics; Management