Market segmentation
Subtitle: an alternative bank marketing strategy
By: [by] Earl E. McGuire, Jr.
Series: Financial Publishing Company. Publication no. 817. Financial advances,; 14; Publication (Financial Publishing Company) ;; no. 817.
Publisher: Financial Pub. Co.
Published: 1971
Place of publication: Boston
Language: eng
Number of pages: 107
Subjects: Bank marketing.; Market segmentation.
Notes: Bibliography: p. 96-105.
"A thesis submitted in partial fulfillment of the requirements for graduation from the Stonier Graduate School of Banking of the American Bankers Association."