Premiums, gifts and competitions
Subtitle: an international survey ; a report prepared for the IAA
By: by J. J. Boddewyn
Contributors: International Advertising Association (1950- )
Series: Internationl Advertising Association. Forbidden advertising project
Publisher: International Advertising Association
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 80
Subjects: Premiums (Retail trade); Sales promotion; Marketing; Law and legislation
Notes: Includes bibliographies.