From Kitchen to Market (From Kitchen to Market: Selling Your Gourmet Food Specialty)
Edition: 3 edition
Publisher: Kaplan Business
Published: September 19, 2000
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781574101386
Subjects: Business & Management; Food manufacturing & related industries; Marketing - Product Management; Entrepreneurship; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Business & Economics / Entrepreneurship; Food industry and trade; Food service
First sentence: This chapter defines industry terms, examines the primary sales territories and segments of the market, and describes transition products-those that make the transition from gourmet to grocery (the "big time")-along with a discussion of a typical gourmet r