The advertising industry
Subtitle: agency services, working relationships, compensation methods
By: a study, commissioned by the Association of National Advertisers, to provide a comprehensive and objective analysis of the services provided by modern advertising agencies, the working relationships among advertisers, agencies and advertising media, and of advertising agency compensation methods, by Albert W. Frey and Kenneth R. Davis.
Contributors: Davis, Kenneth Rexton, 1921-; Association of National Advertisers.
Publisher: Association of National Advertisers
Published: 1958
Place of publication: New York
Language: eng
Number of pages: 424
Subjects: Advertising agencies