Franchising für Investitionsgüter
Subtitle: Optionen für Marktbearbeitungsstrategien
By: Matthias Kirchherr.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1784 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1784 =; European university studies. Series V, Economics and management ;; vol. 1784; Europäische Hochschulschriften.; Bd. 1784.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 361
Subjects: Franchises (Retail trade) -- Germany -- Management.; Marketing -- Germany -- Management.; Strategic planning -- Germany -- Management.
Notes: Includes bibliographical references (p. 351-361) and index.
Originally presented as the author's thesis (doctoral)--Universität Saarbrücken, 1993.