Essentials of mass communication theory
By: Arthur Asa Berger.
Publisher: Sage Publications
Published: 1995
Place of publication: Thousand Oaks
Language: eng
Number of pages: 208
Subjects: Mass media -- Philosophy.; Mass media -- United States.
Description: Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description.
Notes: Includes bibliographical references (p. 192-196) and indexes.