The media of mass communication
By: John Vivian
Edition: 11th ed.
Publisher: Pearson
Published: 2013
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 478
ISBN-13: 9780205029587
Subjects: Social aspects; Communication; Technological innovations; Mass media and culture; Mass media
Table of contents: title: The mass media. Mass media literacy; title: Media technology; title: Media economics; title: Ink on paper; title: Sound media; title: Motion media; title: New media landscape; title: Mass messages; title: News.  Entertainment; title: Public relations; title: Advertising; title: Mass audiences; title: Mass media issues; title: Mass media effects; title: Media and democracy; title: Mass media globalization; title: Media law; title: Ethics.