Marketing to the mindset of boomers and their elders
By: Carol M. Morgan and Doran J. Levy.
Contributors: Levy, Doran J.
Publisher: Attitudebase
Published: 2002
Place of publication: Saint Paul, MN
Language: eng
Number of pages: 383
Subjects: Market segmentation -- United States; Older consumers -- United States; Consumer behavior -- United States; Baby boom generation -- United States; Marketing -- United States -- Management
Notes: Includes bibliographical references and index.