Setting advertising appropriations: decision models and econometric research
By: by Leonard J. Parsons and Randall L. Schultz.
Contributors: Schultz, Randall L., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 382
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 50
Subjects: Advertising -- Cost effectiveness.; Decision making -- Mathematical models.
Notes: Bibliography: leaves 47-50.