Target marketing
Subtitle: researching, reaching, and retaining your target market
By: Linda Pinson and Jerry Jinnett.
Contributors: Jinnett, Jerry.; Pinson, Linda.
Edition: 3rd ed.
Publisher: Upstart Pub. Co.
Published: 1996
Place of publication: Chicago, Ill
Language: eng
Number of pages: 166
Subjects: Target marketing.; Small business -- Management.
Notes: Includes bibliographical references and index.
Rev. ed. of: Target marketing for the small business. 2nd ed. 1993.