Changing marketing systems
Subtitle: consumer, corporate and government interfaces
By: edited by Reed Moyer.
Contributors: Moyer, Reed.
Series: 1967 Winter Conference proceedings series -- no. 26.; Series (American Marketing Association) -- no. 26.
Publisher: American Marketing Association
Published: 1968
Place of publication: Washington, D.C
Language: eng
Number of pages: 416
Subjects: Consumer protection.; Trade regulation.; Sales forecasting.; Marketing.
Notes: Proceedings of the conference held December 27-29, 1967, in Washington, D.C.

Includes bibliographical references.