Radio in 1936
Subtitle: the people who own radios, where they live, how much money they have, how much they listen and other data for advertising executives and their research departments
Publisher: The Columbia broadcasting system
Published: 1936
Place of publication: New York
Language: eng
Number of pages: 17
Subjects: Radio; Statistics; Advertising
Notes: "A nationwide quarterly study of radio families, conducted by Dr. Daniel Starch throughout 1935, for CBS. This study is an exact continuation of the monthly CBS-Starch study of 1934 ... issued by the Joint committee on radio research."--3d prelim. leaf.