Controlling the message
Subtitle: new media in American political campaigns
By: edited by Victoria A. Farrar-Myers and Justin S. Vaughn
Publisher: New York University Press
Published: 2015
Language: eng
Number of pages: 316
ISBN-13: 9781479886357; 9781479867592
Subjects: Digital media; Technological innovations; Internet in political campaigns; Campaign management; Political campaigns; History
Description: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn; title: Part 1: Elite Utilization; title: 1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch; title: 2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams; title: 3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart; title: 4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz; title: Part 2: Message Control in the New Media Environment; title: 5. Campaign News in the Time of Twitter / Regina G. Lawrence; title: 6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski; title: 7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha; title: Part 3: Social Media's Impact on Campaign Politics; title: 8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner; title: 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero; title: 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt; title: Part 4: Social Media and Civic Relations; title: 11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman; title: 12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger; title: 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano; title: Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn.