Advertising programs for products with selected distribution
Subtitle: an analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs.
Series: [Harvard University.  Graduate School of Business Administration.  Division of Research]  Business research studies -- no. 26
Publisher: Harvard University, Graduate School of Business Administration, Bureau of Business Research
Published: 1942
Place of publication: Boston
Language: eng
Number of pages: 112
Subjects: Advertising
Notes: Publication of the Graduate School of Business Administration, Harvard University, v. 29, no. 3, Spet. 1942.