Organizations and social networking
Subtitle: utilizing social media to engage consumers
By: Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi, editors
Series: Advances in electronic business series -- volume 5
Publisher: Business Science Reference
Published: 2013
Place of publication: Hershey, PA
Language: eng
Number of pages: 423
ISBN-13: 9781466640269; 9781466640276; 9781466640283
Subjects: Internet marketing; Social aspects; Social media; Economic aspects; Consumer behavior; Electronic commerce; Management
Description: "This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
Notes: Includes bibliographical references and index.