Marketing professional services
Subtitle: winning new business in the professional services sector
By: Michael M. Roe.
Contributors: Chartered Institute of Marketing.
Series: Professional; CIM professional.
Publisher: Butterworth-Heinemann
Published: 1998
Place of publication: Oxford; Boston
Language: eng
Number of pages: 152
Subjects: Professions -- Marketing.; Marketing.
Notes: "Published in association with the Chartered Institute of Marketing."
Includes index.