Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies, Volume 10)
Publisher: Routledge
Published: June 5, 2003
Language: eng
Number of pages: 288
ISBN-13: 9780415316187
First sentence: Mintzberg (1983) traced the origin of management theory to neoclassical microeconomics, a theory based on the assumption of a rational, economic man (women did not exist in classical theory) who maximized some criterion important to him - utility in the case of consumers and profits in the case of entrepreneurs.