Beyond spin
Subtitle: the power of strategic corporate journalism
By: Markos Kounalakis, Drew Banks, Kim Daus
Contributors: Banks, Drew, 1961-; Daus, Kim
Edition: 1st ed.
Series: The Jossey-Bass business & management series
Publisher: Jossey-Bass Publishers
Published: 1999
Place of publication: San Francisco
Language: eng
Number of pages: 266
ISBN-13: 9780787945503; 9780521584739; 9780521585675
Subjects: Communication dans les organisations; Economic integration; Communication en gestion; Communication in organizations; Journalism; Communication in management; Journalistiek; Bedrijfsinformatie; Constitutional law; Kennismanagement; Journalisme
Notes: Includes bibliographical references (p. 235-240) and index.
Table of contents: title: Prelude: "Headless body in topless boardroom!"; title: The new world; title: Communications unplugged; title: Journalism in the real world; title: Strategic corporate journalism; title: Corporate journalism in action; title: Corporate journalism: a case study; title: Future world; title: Appendix 1: A guide to corporate journalism; title: Appendix 2: Glossary.