A la découverte du merchandising
Subtitle: les produits de grande consommation face au commerce moderne [par] Jean-Émile Masson [et] Alain Wellhoff.  Préf. de Nicolas Tikhmenev.  Introd. de Robert Leduc.
Contributors: Wellhoff, Alain,
Publisher: Dunod
Published: 1972
Place of publication: Paris
Language: fre
Number of pages: 257
Subjects: Merchandising
Other titles: Merchandising