New product and brand management
Subtitle: marketing engineering applications
By: Gary L. Lilien, Arvind Rangaswamy.
Contributors: Rangaswamy, Arvind.
Publisher: Addison-Wesley
Published: 1999
Place of publication: Reading, Mass; Harlow
Language: eng
Number of pages: 149
Subjects: Brand name products -- Management.; New products -- Management.
Notes: Co-sponsored by ISBM, Institute for the Study of Business Markets.

With CD-ROM.

Includes bibliographical references and index.