The designer's guide to business and careers
By: by Peg Faimon.
Edition: 1st ed.
Publisher: HOW Books
Published: 2009
Place of publication: Cincinnati, OH
Language: eng
ISBN-13: 9781600611568
Subjects: Graphic arts -- Vocational guidance; Commercial art -- Vocational guidance
Table of contents: title: Pt. 1. Knowing your career options. Ch. 1. Design specialties; title: Ch. 2. Other career paths; title: Pt. 2. Searching for design jobs. Ch. 3. Job search strategies; title: Ch. 4. Persuasive resumes and business correspondence; title: Ch. 5. Effective portfolio and self promotion strategies; title: Ch. 6. Interviewing skills and job negotiations; title: Pt. 3. Practicing critical skills. Ch. 7. Basics of effective time management; title: Ch. 8. General communication skills; title: Ch. 9. Key ethical guidelines; title: Pt. 4. Staying fresh. Ch. 10. Continuing education and professional development; title: Ch. 11. Community involvement; title: Ch. 12. Creativity and innovation; title: Ch. 13. Design thinking and strategic synergies; title: Pt. 5. Working with others. Ch. 14. Partnering effectively with clients; title: Ch. 15. Collaborating with other creative disciplines; title: Ch. 16. Working with other graphic designers; title: Pt. 6. Doing your own thing. Ch. 17. Freelancing and running your own firm; title: Ch. 18. Pricing, proposal and contract basics; title: Ch. 19. Creating your work environment; title: Ch. 20. Marketing basics for designers; title: Pt. 7. Practicing production basics. Ch. 21. Printing processes; title: Ch. 22. Pre and post-press production; title: Ch. 23. Working with printing and paper companies; title: Pt. 8. Important design trends. Ch. 24. How to spot trends; title: Ch. 25. Trends in internet marketing; title: Ch. 26. Universal design; title: Ch. 27. Sustainability.