Pop brands
Subtitle: branding, popular music, and young people
By: Nicholas Carah
Series: Mediated youth -- v. 11; Mediated youth -- v. 11.
Publisher: Peter Lang
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 199
ISBN-13: 9781433105654; 9781433105647
Notes: Includes bibliographical references and index.
Table of contents: title: "Money and TV destroyed this thing!": mediated youth, popular music and the brandscape; title: Music; title: as it should be: the work of meaning making; title: "I pushed my way to the front with every band I saw": mediating live music; title: "We are not here to endorse products; we are just here to play music": musicians in the brandscape; title: "Enjoy responsibly!": young people as brand co-creators; title: "I'm here to party; title: ": the social narratives of brands; title: Brand builders; title: The future of mediated youth.