Services brands' values
Subtitle: internal and external corporate communication
By: Leslie de Chernatony, Susan Drury, Susan Segal-Horn.
Contributors: Drury, Susan, 1977-; Segal-Horn, Susan.; Birmingham Business School.
Series: Working paper series / University of Birmingham, Birmingham Business School -- 2004 ; -- 01
Publisher: Birmingham Business School
Published: 2004
Place of publication: Birmingham
Language: eng
Number of pages: 11
Notes: Dated February 2004.

Includes bibliographical references.