Marketing for nonprofit organizations
By: Philip Kotler.
Edition: 2nd ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1982
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 528
Subjects: Nonprofit organizations -- United States -- Marketing.; Nonprofit organizations -- United States -- Marketing -- Case studies.
Notes: Includes bibliographical references and indexes.