The financial services marketing handbook
Subtitle: tactics and techniques that produce results
By: Evelyn Ehrlich and Duke Fanelli
Contributors: Fanelli, Duke, 1954-
Edition: 2nd ed.
Publisher: Bloomberg Press
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 208
ISBN-13: 9781118065716
Subjects: BUSINESS & ECONOMICS / Personal Finance / Investing; Financial planners; Financial services industry; Computer network resources; Marketing; Customer relations
Description: "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--
Notes: Includes bibliographical references and index.