Adaptive designs for Likert-like data
Subtitle: an approach for implementing marketing surveys
By: Jagdip Singh, Roy D. Howell andGary K. Rhoads.
Contributors: Howell, Roy D.; Rhoads, Gary K.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.90-117
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge (Mass.)
Language: eng