Internet world guide to one-to-one Web marketing
By: Cliff Allen, Deborah Kania, Beth Yaeckel.
Contributors: Kania, Deborah, 1963-; Yaeckel, Beth.
Publisher: Wiley Computer Pub.
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 386
Subjects: Internet marketing.; Web sites -- Design.; Internet advertising.; Internet.; World Wide Web.
Other titles: Guide to one-to-one Web marketing; Internet world
Description: "Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how those technologies are being employed to customize offerings and create dialogs with customers.

They provide valuable lessons, tips, and guidelines on how to make the best technology selections for your budget and goals, and plan a successful one-to-one Web marketing initiative; build relationships with customers using personalization, push, interactivity, telephone and A/V conferencing, e-mail, virtual community, and other cutting-edge Web technologies; and integrate one-to-one Web marketing strategies with other processes and systems, such as customer service and support and databases."--BOOK JACKET.
Notes: "Mecklermedia"--Cover.
Includes index.