Selling the Sizzle
Subtitle: The Magic and Logic of Entertainment Marketing
Publisher: Maxworks Publishing Group
Published: February 2, 2002
Language: eng
Format: Paperback
Number of pages: 178
ISBN-13: 9780968840016
Subjects: Performing Arts / Film / General; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Performing Arts / Business Aspects; Advertising & Promotion; Business Aspects; Film - General; Motion pictures; Performing Arts; Business & Economics / Marketing / General
First sentence: When legendary theatrical producer Marcus Loew put his picture on a package of gum in 1909 and included a 5-cent discount offer on tickets to any of his vaudeville shows, entertainment marketing had officially begun.