Gendai no seikabutsu kōbai kōdō to sanchi māketingu
By: Ōura Yūji cho
Series: Sōgō nōgyō kenkyū sōsho -- dai 58-gō
Publisher: Chūō Nōgyō Sōgō Kenkyū Sentā
Published: 2007
Place of publication: Tsukuba-shi
Language: jpn
Number of pages: 143
ISBN-13: 9784931446588
Subjects: Produce trade; Marketing
Other titles: Consumer behavior and marketing strategies on fresh fruits and vegetables
Notes: Revision of author's thesis, originally presented (Tsukuba Daigaku, 2004) under the title: Seikabutsu kōbai kōdō to sanchi taiō ni kansuru jisshōteki kenkyū.

Includes bibliographical references (p. 135-140).