Branding your business
Subtitle: promoting your business, attracting customers and standing out in the market place
By: James Hammond.
Series: Sunday Times business enterprise series
Publisher: Kogan Page Limited
Published: 2008
Place of publication: London; Philadelphia
Language: eng
Number of pages: 255
ISBN-13: 9780749450731
Subjects: Branding (Marketing) -- Management; Consumer behavior; Brand name products -- Psychological aspects; Senses and sensation; Communication in marketing
Notes: At head of title: The Sunday times.

Includes bibliographical references (p. [247]-249) and index.