The future of competition
Subtitle: co-creating unique value with customers
By: C.K. Prahalad, Venkat Ramaswamy
Contributors: Ramaswamy, Venkatram
Publisher: Harvard Business School Pub.
Published: 2004
Place of publication: Boston, Mass
Language: eng
Number of pages: 256
Subjects: Competition; Customer relations; Customer services; Strategic planning; Economic value added; Success in business
Table of contents: title: The co-creation of value; title: Building blocks of co-creation; title: The co-creation experience; title: Experience innovation; title: Experience personalization; title: Experience networks; title: The market as a forum; title: Creating new strategic capital; title: Manager as consumer; title: Rapid knowledge creation; title: Strategy as discovery; title: Building new capabilities for the future