Da zao pin pai de 22 tiao fa ze
Subtitle: The 22 immutable laws of branding
By: Aʻer Lisi, Laola Lisi zhu ; Zhou Anʻzhu, Chu Wensheng, Mei Qinghao yi
Contributors: Ries, Laura
Edition: Di 1 ban
Publisher: Shanghai ren min chu ban she
Published: 2002
Place of publication: Shanghai
Language: chi
Number of pages: 188
ISBN-13: 9787208040045
Subjects: Brand name products; Zhi liang guan li; Qi ye guan li; Management; An li
Other titles: Twenty-two immutable laws of branding
Work titles: 22 immutable laws of branding
Notes: Translation of: Marketing moves : The 22 immutable laws of branding/ Al Ries and Laura Ries. London : HarperCollins Publishers, c1998.