E-Myth Mastery
Subtitle: The Seven Essential Disciplines for Building a World Class Company
Publisher: Collins
Published: December 28, 2004
Language: eng
Format: Hardcover
Number of pages: 423
ISBN-13: 9780060723187
Subjects: Entrepreneurship; Management - General; Business & Economics; Business / Economics / Finance; Success in business; Business/Economics; Small business; Motivational; Leadership; Business & Economics / Entrepreneurship; Management; New business enterprises
First sentence: We're about to go on an adventure, you and I.
Table of contents: value: Acknowledgments; value: Foreword; value: Introduction; value: PART ONE, THE E-MYTH ENTREPRENEUR; value: Epigram; value: One: The E-Myth Point of View; value: Two: Passion, Purpose, and Practice; value: Three: The Reluctant Entrepreneur; value: Four: The Little Girl Who Wanted to Write a Book; value: Five: The Reluctant Coach; value: Six: Creating the Room to Create; value: Seven: The Heart of the Matter; value: Eight: Wrestling with a Stranger; value: Nine: The Purpose of Purpose; value: Ten: The First Excercise; value: Eleven: The Second Excercise; value: Twelve: The Third Excercise; value: PART TWO, THE SEVEN ESSENTIAL DISCIPLINES; value: Epigram; value: One: The Discipline of the Enterprise Leader; value: The Business Plan that Always Works; value: Business Quantification; value: Two: The Discipline of the Marketing Leader; value: Your Most Probable Customer; value: Customer Preceptions and Behaviors; value: Positining and Differentiating Your Business; value: Three: The Discipline of the Financial Leader; value: Financial Strategies to Set You on the Right Path; value: Maximum Cash; value: Four: The Disciplineof the Management Leader; value: Creating a High-Performance Environment; value: Operations Manuals; value: Five: The Discipline oftheCleitn Fulfillment Leader; value: Your Client Fulfillment Baseline; value: Systems Innovation; value: Six: The Discipline of the Lead Conversion Leader; value: Your Lead Conversion Process; value: Client Re-Conversion; value: Seven: The Discipline of the Lead Generation Leader; value: Lead Generation Channels; value: Application of Lead Generation Principles; value: Epilogue; value: A Full List of Reference Worksheets Available at www.emythmastery.com; value: Index