Managing Product and Service Development
Subtitle: Text and Cases
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: January 27, 2006
Language: eng
Format: Hardcover
Number of pages: 600
ISBN-13: 9780073023014
Subjects: Operations Research; Marketing - General; Case studies; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Product management; New products; Management - General; Business & Economics / Operations Research; Management