Essentials of marketing
By: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 3rd ed.
Publisher: South-Western, Thomson Learning
Published: 2003
Place of publication: Mason, Ohio
Language: eng
Number of pages: 601
Subjects: Marketing; Management
Notes: Includes bibliographical references (p. 557-572) and index.