Sustainable Luxury and Social Entrepreneurship
Subtitle: Stories from the Pioneers
By: Miguel Angel Gardetti
Contributors: Girón, María Eugenia
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 156
ISBN-13: 9781351286244
Subjects: Social entrepreneurship; Luxury goods industry; Environmental aspects; Entrepreneuriat social; Produits de luxe; Industrie; Aspect de l'environnement; BUSINESS & ECONOMICS; Business Ethics; Entrepreneurship
Description: "Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game."--Provided by publisher.
Table of contents: title: Chapter Sustainable luxury --; title: Stories from the pioneers  -- María Eugenia Girón; title: chapter Stories from the social pioneers in the sustainable luxury sector --; title: A conceptual vision  -- Miguel Angel Cardetti; title: chapter 1 Elvis & Kresse, UK  -- Kresse Wesling; title: chapter 2 The IOU Project, Spain --; title: Turning supply chains into prosperity chains  -- Kavita Parmar; title: chapter 3 Aïny Savoirs des Peuples, France  -- Daniel Joutard; title: chapter 4 Pachacuti, UK  -- Carry Somers; title: chapter 5 We Are Knitters, Spain  -- María José Marín; title: chapter 6 Positive Luxury, UK  -- Diana Verde Nieto; title: chapter 7 Bottletop, UK  -- Oliver Wayman Cameron Saul; title: chapter 8 Big Blue Bike, USA  -- Shudhan Kohli; title: chapter 9 Estancia Peuma Hue, Argentina -- Evelyn Hoter.