Advertising worldwide
Subtitle: concepts, theories, and practice of international, multinational, and global advertising
By: Marieke K. de Mooij, with Warren J. Keegan.
Contributors: Keegan, Warren J.
Publisher: Prentice Hall
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 440
Subjects: Advertising.; Advertising media planning.; Comparison advertising.
Notes: Includes bibliographical references and index.