Marketing to U.S. healthcare organizations
Subtitle: increase sales by developing an understanding of this unique customer group.
Contributors: Frost & Sullivan.
Publisher: Frost & Sullivan
Published: 1994
Place of publication: Mountain View, Calif
Language: eng
Subjects: Medical instruments and apparatus -- United States -- Marketing.; Medical supplies -- United States -- Marketing.; Drugs -- United States -- Marketing.; Hospital purchasing -- United States.; Health maintenance organizations -- United States.
Other titles: Marketing to US health care organizations
Notes: "5204-80"--Cover.