Research for marketing decisions
By: Paul E. Green, Donald S. Tull, Gerald Albaum.
Contributors: Tull, Donald S.; Albaum, Gerald S.
Edition: 5th ed.
Series: The Prentice Hall series in marketing
Publisher: Prentice Hall
Published: 1988
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 784
Subjects: Marketing research.
Notes: Includes bibliographical references and index.