Defensive marketing strategies
Subtitle: a comment
By: by William T. Robinson.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 873 (April 1985); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 873.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1985
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 24
Subjects: Marketing -- Management.; Strategic planning.; Competition.
Notes: Bibliography: p. 21-24.