Management of Design Alliances
Subtitle: Sustaining Competitive Advantage
Contributors: Margaret Bruce (Editor); Birgit H. Jevnaker (Editor)
Publisher: John Wiley & Sons
Published: 1998
Language: eng
Format: Hardcover
Number of pages: 296
ISBN-13: 9780471974765
Subjects: Business strategy; Graphic design; Management & management techniques; Industrial Design - Product; Industrial Design; Business & Economics; Business / Economics / Finance; Science/Mathematics; Marketing - General; Entrepreneurship; Design, Industrial; Product Management