The dog merchants
Subtitle: inside the big business of breeders, pet stores, and rescuers
By: Kim Kavin
Edition: First Pegasus Books cloth edition.
Published: 2016
Language: eng
Number of pages: 304
ISBN-13: 9781681771403
Subjects: Dog industry; Dog rescue; Dog breeders; Pet shops
Description: Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
Notes: Includes bibliographic references (p. 273-303) and index.