Customer relationship management
Subtitle: integrating marketing strategy and information technology
By: William G. Zikmund, Raymond McLeod, Faye W. Gilbert.
Contributors: McLeod, Raymond, 1932-; Gilbert, Faye W.
Publisher: Wiley
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 179
Subjects: Relationship marketing.; Customer relations -- Management.; Customer relations -- Management -- Data processing.
Notes: Includes bibliographical references and index.