Corporate brand image
Subtitle: antecedents, mediating role, and impact on stakeholder expectations
By: Prathap Oburai ... [et al.].
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2005-12-04
Publisher: Indian Institute of Management
Published: 2005
Place of publication: Ahmedabad
Language: eng
Format: [microform] :
Number of pages: 11
Subjects: Product management; Corporate image
Notes: Includes bibliographical references (leaf 10).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2006. 1 microfiche Master microform held by: DLC.