Perspectives in marketing management
Subtitle: readings.
By: Edited by Frederick D. Sturdivant [and others]
Contributors: Sturdivant, Frederick D., comp.
Publisher: Scott, Foresman
Published: 1971
Place of publication: Glenview, Ill
Language: eng
Number of pages: 382
Subjects: Marketing -- Addresses, essays, lectures; Marketing -- Management
Notes: Includes bibliographical references.