From decision support to decision automation
Subtitle: a 2020 vision
By: Randolph E. Bucklin, Donald R. Lehmann, John D.C. Little
Contributors: Lehmann, Donald R; Little, John D. C; Marketing Science Institute
Series: Report -- no. 98-119; Report (Marketing Science Institute) -- no. 98-119
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 19
Subjects: Marketing -- Decision making -- Data processing; Marketing -- Management -- Data processing; Decision support systems
Notes: "Commentary."

"October 1998."

Includes bibliographical references (p. 17-19)