CIM study text
Subtitle: Marketing communications
Edition: 1st ed.
Publisher: BPP Professional Education
Published: 2003
Place of publication: London
Language: eng
Number of pages: 398
ISBN-13: 9780751710977
Subjects: Study guides; Examinations; Communication in marketing; Chartered Institute of Marketing
Other titles: Marketing communications
Notes: "For exams in December 2003 and June 2004, supports assignment based learning"--Cover.

"New syllabus"--Cover.

Includes index.