Systematic new product development
By: Gordon Douglas, Philip Kemp, and Jeremy Cook.
Contributors: Kemp, Philip, joint author.; Cook, Jeremy, joint author.
Publisher: Wiley
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 173
Subjects: New products.; Marketing.; Diversification in industry.
Notes: "A Halsted Press book."
Includes index.