Brand constructs
Subtitle: the complementarity of consumer associative networks and multidimensional scaling
By: Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder
Contributors: Iacobucci, Dawn; Calder, Bobby J; Marketing Science Institute
Series: Report -- no. 98-128; Report (Marketing Science Institute) -- no. 98-128
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 55
Subjects: Brand name products; Associations, institutions, etc; Multidimensional scaling
Notes: "December 1998."

"Working paper."

Includes bibliographical references (p. 51-55)