CRM in financial services
Subtitle: a practical guide to making customer relationship management work
By: Bryan Foss & Merlin Stone.
Contributors: Stone, Merlin, 1948-
Publisher: Kogan Page
Published: 2002
Place of publication: London; Milford, CT
Language: eng
Number of pages: 700
Subjects: Financial services industry -- Customer services
Notes: Includes bibliographical references and index.