That's Our New Ad Campaign...?
Subtitle: A Handy Guide for Ceos, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students, and Anybo
Publisher: Lexington Books
Published: March 1991
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780669276688
Subjects: Advertising industry; USA; Advertising & Promotion; Business / Economics / Finance; Advertising; Advertising campaigns; Evaluation; Business/Economics