Customers are people-
Subtitle: the human touch
By: John McKean.
Publisher: Wiley
Published: 2003
Place of publication: Chichester
Language: eng
Number of pages: 313
Subjects: Customer relations.; Relationship marketing.
Description: "In competitive markets 70% of customer decision making is based on how we are treated, with only 30% being determined by the product itself. Yet surprisingly, only 10% of company resources are invested in how "humanly" the organization interacts with its customers." "Based on research involving the world's top "human touch" practitioners, John McKean has created a practical guide to help you understand the "art" of the human touch and to implement it as a consistent and profitable "science" across your entire business."--Jacket.
Notes: Includes index.