Brands and brand management
Subtitle: contemporary research perspectives
By: [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
Series: Marketing and consumer psychology series; Marketing and consumer psychology series
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 311
ISBN-13: 9781841697598
Notes: Includes bibliographical references and indexes.