Marketing for a full house
Subtitle: a complete guide to profitable hotel-motel operational planning
By: by C. Dewitt Coffman.
Publisher: Educational Institute of the American Hotel and Motel Association
Published: 1981
Place of publication: East Lansing, Mich
Number of pages: 384
Subjects: Hotel management; Motel management; Marketing
Notes: Includes index.

Bibliography : p. 332.