Managing brand you
Subtitle: seven steps to creating your most successful self
By: Jerry S. Wilson and Ira Blumenthal.
Contributors: Blumenthal, Ira.
Publisher: AMACOM/American Management Association
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 236
ISBN-13: 9780814410684
Subjects: Success; Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: What branding can do for you; title: Who am I and how did I get here?; title: Step one: the brand you audit; title: What do I stand for today?; title: Step two: brand image; title: What do you want to stand for?; title: Step three: brand you identity; title: You can get there from here; title: Step four: positioning brand you; title: Setting brand you goals; title: Step five: if it is to be, it is up to me; title: Step six: establishing brand you strategies; title: Step seven: implement, monitor, and adjust brand you.