Functional integration with particular reference to marketing
Subtitle: a theoretical perspective onits genesis and continuation
By: by Pierre Berthon and Leyland Pitt.
Contributors: Pitt, Leyland F.; Henley Management College.
Series: Working paper series / Henley Management College -- HWP 9510
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-on-Thames
Language: eng
Notes: Spiral binding.