Force of nature
Subtitle: the unlikely story of Wal-Mart's green revolution
By: Edward Humes
Edition: First edition.
Publisher: HarperBusiness
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 265
ISBN-13: 9780061690495; 9780061690501
Subjects: Wal-Mart (Firm); Sustainable development; BUSINESS & ECONOMICS / Green Business
Description: Pulitzer Prize-winning journalist Humes (Eco Barons) offers a stirring story of how ecologically responsible practices are increasingly benefiting the bottom line, and how as Wal-Mart goes global (and tries to lure back the more green-conscious consumer decamping for Target), the biggest retailer in the world is, slowly but surely, encouraging a change for the better.
Notes: Includes bibliographical references and index.
Table of contents: title: I: The nudge; title: Exposure; title: The soul of a discounter; title: The CEO whisperer; title: II: Bursting the bubble; title: Doing the math; title: Katrina in slow motion; title: Because everyone loves a good deal; title: Cotton, fish, coffee, and Al; title: III: Beyond the box; title: The cow of the future; title: One index to rule them all; title: No free lunch at the nature market; title: Epilogue: generation green.