Cognition and survey research
By: Monroe G. Sirken ... [et al.].
Contributors: Sirken, Monroe G.
Series: Wiley series in probability and statistics.
Publisher: Wiley
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 395
Subjects: Cognitive psychology -- Research.; Cognitive science -- Research.; Scientific surveys.
Description: Introducing the theory and tools of cognitive aspects of survey methodology (CASM) - a movement that has greatly contributed to the evolving field of survey methods research - this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys.

In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences.

Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.
Notes: Includes bibliographical references and index.