Elements of marketing
By: (by) Paul D. Converse, Harvey W. Huegy (and) Robert V. Mitchell.
Contributors: Huegy, Harvey Wilborn.; Mitchell, Robert Victor.
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1965
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 710
Subjects: Marketing.
Notes: Bibliographical footnotes.