Brand management through narrowing the gap between brand identity and brand reputation
By: L. de Chernatony.
Contributors: Open University. Open Business School.; Open University. Open Business School. Brand Management and Marketing Research Unit.
Series: Working paper seriess / Open University, Open Business School -- no.98/[12]; Working paper series (Open University, Open Business School) -- no.98/[12].
Publisher: Open Business School, Open University
Published: 1998
Place of publication: Milton Keynes
Language: eng