Advertising psychology and research
Subtitle: an introductory book
By: Darrell Blaine Lucas and Steuart Henderson Britt.
Contributors: Britt, Steuart Henderson.
Publisher: McGraw-Hill
Published: 1950
Place of publication: New York; London
Language: eng
Number of pages: 765
Subjects: Advertising -- Psychological aspects.
Notes: Includes bibliographic references.