Die Messung bildhafter Konsumerlebnisse
Subtitle: Entwicklung und Test einer neuen Messmethode
By: Hans-Dieter Ruge.
Series: Konsum und Verhalten ;; Bd. 16
Publisher: Physica-Verlag
Published: 1988
Place of publication: Heidelberg
Language: ger
Number of pages: 276
Subjects: Motivation research (Marketing); Advertising -- Psychological aspects.; Imagery (Psychology)
Notes: Includes bibliographical references (p. [250]-276).
Originally presented as the author's thesis (doctoral)--Universität des Saarlandes Saarbrücken, 1987.