A sportsman's life
Subtitle: how I built Orvis by mixing business and sport
By: Leigh Perkins with Geoffrey Norman.
Contributors: Norman, Geoffrey.
Publisher: Atlantic Monthly Press; Grove/Atlantic, Incorporated
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 193
ISBN-13: 9780871137579
Subjects: Perkins, Leigh.; Orvis Company -- History.; Businessmen -- United States -- Biography.; Fishing tackle industry -- United States -- History.; Fly fishing -- Equipment and supplies.
Genres: Biography.
Description: "When Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. But Orvis was a treasured brand that had pioneered the mail-order business more than one hundred years before, and Perkins believed he could make it grow."--BOOK JACKET.

"Over the next thirty years Perkins built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture. He achieved this by blending his love of nature with his business acumen and bringing the common-sense approach he learned in the streams and on his hunts to his board-room decision making."--BOOK JACKET.

"A Sportsman's Life is the story of a man, his company, his love of the outdoors, and his infectious enthusiasm for the good life."--BOOK JACKET.