Principles Of Advertising
Subtitle: A Global Perspective
Edition: 2 edition
Publisher: Haworth Press
Published: August 30, 2005
Language: eng
Format: Hardcover
Number of pages: 427
ISBN-13: 9780789022998
Subjects: Advertising; Media studies; Finance; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion
First sentence: Drive down any highway, and you'll see a proliferation of chain restaurants-most likely, if you travel long and far enough, you'll see McDonald's golden arches as well as signs for Burger King, Hardee's, and Wendy's, the "big four" of burgers.