Attitude research at sea.
By: Lee Adler and Irving Crespi, editors.
Contributors: Crespi, Irving, joint ed.; American Marketing Association. Committee on Attitude Research.
Series: [Marketing research techniques series,; no. 11]
Publisher: American Marketing Association
Published: 1966
Place of publication: [Chicago]
Language: eng
Number of pages: 189
Subjects: Marketing research.; Attitude (Psychology); Consumers.
Description: Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Asociation and held ... January, 1966.
Notes: Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S. S. Ocean Monarch on a cruise to Bermuda during January 1966.