Flash advertising
Subtitle: flash platform development of microsites, advergames, and branded applications
By: Jason Fincanon
Publisher: Focal Press
Published: 2010
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 269
ISBN-13: 9780240813455
Table of contents: title: Flash advertising overview; title: Designing banner ads; title: Preparing and building ads; title: Forms and data; title: File optimization; title: Third-party rich-media technologies; title: Trafficking and tracking your ads; title: Designing microsites; title: Preparing and building microsites; title: Driving traffic to your microsite; title: Advergaming and applications; title: Classes; title: The memory game; title: Case studies.