1993 AMA Winter Educators' Conference
Subtitle: marketing theory and applications
By: editors, Rajan Varadarajan, Bernard Jaworski
Contributors: Jaworski, Bernard J; Varadarajan, Rajan; American Marketing Association
Publisher: American Marketing Association
Published: 1993
Place of publication: Chicago, Ill
Language: eng
Number of pages: 436
Subjects: Marketing -- Congresses; Marketing research -- Congresses
Other titles: Marketing theory and applications
Notes: Held in Newport Beach, California from Feb. 20-23, 1993

"Volume 4."

Includes bibliographical references and index