Marketing essentials
Subtitle: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing
By: [Kate Machattie, Kellie Vincent, and Claire Wright]
Contributors: Vincent, Kellie; Wright, Claire; Chartered Institute of Marketing
Edition: 1st ed.
Series: CIM assessment workbook. Professional certificate in marketing -- unit 1-4; CIM assessment workbook -- unit 1-4.
Publisher: BPP Learning Media
Published: 2008
Place of publication: London
Language: eng
Number of pages: 198
ISBN-13: 9780751751598
Subjects: Study guides; Examinations; Marketing; Marketing research; Relationship marketing; Customer relations; Chartered Institute of Marketing
Other titles: Assessing the marketing environment; Marketing information and research; Stakeholder marketing; Professional certificate in marketing :
Notes: "For exams in 2008/2009."