Gurus and oracles
Subtitle: the marketing of information
By: Miklos Sarvary
Publisher: MIT Press
Published: 2012
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 176
ISBN-13: 9780262016940
Subjects: Information services industry; Information technology; Information networks
Notes: Includes bibliographical references (p. [159]-172) and index.
Table of contents: title: Is there a market for information; title: Decisions and information; title: Competitive pricing of information; title: Why information sellers lie; title: The information value chain; title: Networks, search and interfaces; title: Branding information; title: R&D for information and knowledge; title: Conclusion.