Chinese Economic Transition and International Marketing Strategy
Publisher: Praeger Publishers
Published: March 30, 2003
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9781567205879
Subjects: Economics; Mixed economy; Economic policy; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Law and legislation; International - General; Business & Economics / International; 1976-2000; China; Economic Conditions; International business enterprises
First sentence: Since the adoption of the Open Door reform policy and the opening of the China market in 1978, numerous firms have sought to establish themselves as leading players in the market.