Penny for your thoughts
By: Tobias Nielsén, Dominic Power, Margret Sigrun Sigurdardottir
Contributors: Power, Dominic, 1973-; Sigurdardottir, Margret Sigrun
Publisher: Institute of Business Research, University of Iceland
Published: 2009
Place of publication: Reykjavik
Language: eng
Number of pages: 200
ISBN-13: 9789979705628
Subjects: Creative ability in business; Case studies; Success in business
Table of contents: title: 10 ways of messing up your creative business (and your creative idea); title: Axiom 1: Think big and stick with your idea, and don't take second best; title: Axiom 2: There is no time to waste I want to start my business as soon as possible; title: Axiom 3: Only you know your product best; title: Axiom 4: Keep your eye on the ball : focus on your core product; title: Axiom 5: I want to share my work with as many as possible; title: Axiom 6: I should do what is expected of me in business : maximize profit; title: Axiom 7: Plans always turn out to be wrong, and since I am so busy I don't bother with them; title: Axiom 8: My product is great, it's unique, it will find its customers; title: Axiom 9: Never say no; title: Axiom 10: Cash is king; title: The investors' perspective.