Brands, Consumers, Symbols and Research
Subtitle: Sidney J Levy on Marketing (1-Off Series)
Contributors: Sidney J. Levy (Editor); Dennis W. Rook (Editor)
Publisher: Sage Publications, Inc
Published: August 13, 1999
Language: eng
Format: Hardcover
Number of pages: 608
ISBN-13: 9780761916963
Subjects: Advertising industry; Market research; Marketing; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Marketing - General; Marketing - Research; Business & Economics / Marketing / General; Consumer behavior
First sentence: A fabulous animal, keeper of the "Great Secret," according to a 16th-century Italian manuscript which belonged to Count Pierre V. Piobb.