Steinway and Sons
Publisher: Yale University Press
Published: September 23, 1997
Place of publication: New Haven; London
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780300068504
Subjects: Keyboard instruments; Social history; 20th century; c 1800 to c 1900; Music; Music/Songbooks; Germany; USA; History & Criticism - General; Musical Instruments - Piano; Music / General; General
First sentence: "I know a fine way to treat a Steinway," goes Irving Berlin's song "I Love a Piano."
Table of contents: title: A select family tree; title: Introduction; title: The Americanization of Steinweg; title: Inventing and marketing the modern piano; title: Riots, strikes, and domestic tragedies; title: Steinway becomes a household word; title: Steinway & Sons in America's centennial year; title: Escaping the "anarchists and socialists"; title: The piano workers strike back; title: Family feud; title: Paderewski : superstar and super salesman; title: From near bankruptcy to fabulous wealth; title: The "instrument of the immortals" goes national; title: A marriage of music and commerce; title: A reluctant leader; title: New blood and fresh strategies; title: The rise of a factory union; title: Divided loyalties in World War II; title: Steinway celebrates its centennial; title: A businessman takes over; title: "A fine way to treat a Steinway"; title: Steinway versus Yamaha; title: Epilogue : The CBS sale and its aftermath