The new medium of print
Subtitle: material communication in the Internet age
By: Frank Cost.
Series: Printing industry center series ;; 1
Publisher: RIT, Cary Graphic Arts Press
Published: 2005
Place of publication: Rochester, NY
Language: eng
Number of pages: 250
Subjects: Printing -- Technological innovations; Printing -- Social aspects; Digital printing; Electronic publishing; Commercial art; Visual communication
Notes: Includes bibliographical references and index.
Table of contents: title: Content; title: Formatting; title: The print production input supply chain; title: Printing processes; title: Print finishing; title: Print distribution; title: The value of print; title: Publishing; title: Marketing communications; title: Large format and outdoor advertising; title: Advertising at the point of purchase; title: Printing in the office; title: Currency and security documents; title: Apparel and decorative products; title: Non-graphical applications of print; title: A new industry emerges.