Mar'ket'ing ŏmnŭn yŏnghwa ŏpta
Subtitle: nyu midiŏ sidae ŭi yŏnghwa hongbo mar'ket'ing chŏllyak
By: Kim Hye-won chiŭm
Edition: Ch'op'an
Publisher: Sia Ch'ulp'ansa
Published: 2009
Place of publication: Sŏul-si
Language: kor
Number of pages: 312
ISBN-13: 9788981442590
Subjects: Motion pictures; Marketing; Motion picture industry; Management; Television programs
Other titles: Nyu midiŏ sidae ŭi yŏnghwa hongbo mar'ket'ing chŏllyak; Film marketing strategy in the new media age
Notes: Includes bibliographical references (p. 309-312)