We are like that only
Subtitle: understanding the logic of consumer India
By: Rama Bijapurkar ; foreword by C.K. Prahalad ; afterword by N.R. Murthy
Edition: Rev. and updated ed.
Publisher: Portfolio Penguin
Published: 2009
Place of publication: New Delhi; New York
Language: eng
Number of pages: 294
ISBN-13: 9780143065975
Subjects: Consumers; Consumption (Economics)
Notes: Includes bibliographical references (pages 285-286) and index.