What's Your Story?
Subtitle: Storytelling to Move Markets, Audiences, People, and Brands
Edition: 1 edition
Publisher: FT Press
Published: August 20, 2007
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780132277426
Subjects: Business strategy; Sales & marketing; Marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Business Life - General; Marketing - General; Business & Economics / Marketing / General; Corporate culture; Economic aspects; Storytelling