Intermedia substitutability and market demand by national advertisers
By: Alvin J. Silk, Lisa R. Klein, Ernst R. Berndt.
Contributors: Klein, Lisa R.; Berndt, Ernst R.; National Bureau of Economic Research.
Series: NBER working paper series -- no. 8624; Working paper series (National Bureau of Economic Research) -- working paper no. 8624.
Publisher: National Bureau of Economic Research
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 57
Subjects: Advertising -- United States.; Advertising media planning -- United States.
Notes: "December 2001."

JEL no. D0, L8, M3.

Includes bibliographical references (p. 31-35).

Electronic access limited to Binghamton University faculty, staff and students for instructional and research purposes only.

Electronic version available via the Internet at the NBER World Wide Web site.