Sport and corporate nationalisms
By: edited by Michael L. Silk, David L. Andrews and C.L. Cole.
Contributors: Silk, Michael L.; Andrews, David L., 1962-; Cole, Cheryl L.
Series: Sport, commerce and culture
Publisher: Berg; Berg Publishers
Published: 2005
Place of publication: Oxford; New York
Language: eng
Number of pages: 292
Subjects: Nationalism and sports.; Corporate sponsorship.; Sports -- Marketing.; Sports -- Economic aspects.
Description: "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."-- Back cover.
Notes: Includes bibliographical references (p. 272-274) and index.