Strategic marketing decisions, 2006-2007
By: Isobel Doole and Robin Lowe
Contributors: Lowe, Robin, 1945-; Chartered Institute of Marketing
Edition: 1st ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Format: [electronic resource] /
Number of pages: 306
ISBN-13: 9780080501260
Subjects: Examinations; Management; Marketing; Strategic planning; Study guides; General; Distribution; BUSINESS & ECONOMICS
Other titles: Strategic marketing decisions
Notes: At head of title: The Chartered Institute of Marketing.

"Professional postgraduate diploma in marketing, 2006-2007 syllabus"--Cover.

Includes bibliographical references and index.

Description based on print version record.