Research in consumer behavior.
By: Edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel.
Contributors: Blackwell, Roger D., joint comp.; Engel, James F., joint comp.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 767
Subjects: Consumer behavior.; Marketing research.
Notes: Includes bibliographies.