Organic
Subtitle: a journalist's quest to discover the truth behind food labeling
By: Peter Laufer, PhD
Publisher: Lyons Press
Published: 2014
Language: eng
Number of pages: 275
ISBN-13: 9780762790715
Subjects: Food; Natural foods industry; Labeling
Description: "Part food narrative, part investigation, part adventure story, Organic is an eye-opening and entertaining look into the anything goes world behind the organic label. It is also a wakeup call about the dubious origins of food labeled organic. After eating some suspect organic walnuts that supposedly were produced in Kazakhstan, veteran journalist Peter Laufer chooses a few items from his home pantry and traces their origins back to their source. Along the way he learns how easily we are tricked into taking "organic" claims at face value. With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The organic environment is like the Wild West: oversight is virtually nonexistent, and deception runs amok. Laufer investigates so-called organic farms in Europe and South America as well as in his own backyard in the Pacific Northwest. The book examines what constitutes organic and by whom the definitions are made. The answers will stun readers, who have been sold a questionable, highly suspect, and even false bill of goods for years "--

"After eating some suspect "organic" walnuts that he was shocked to find were produced in Kazakhstan, veteran journalist Peter Laufer traces the origins of items in his pantry back to the source, learning how easily we are tricked into buying "organic" claims"--
Notes: Includes bibliographical references (pages 262-270) and index.
Table of contents: title: Preface : Organic?; title: Introduction : Nuts and beans; title: Traitor Joe; title: Branding the organic industry; title: Just retired and ready to talk; title: The man behind USDA organic; title: Old-world organic; title: Uncertified and self-certified : A sojourn to Costa Rica; title: The NSA, organics; title: Grandfathers of the old-world organic movement; title: Us and them; title: More than nuts and beans; title: On the great silk road...to walnuts; title: The Oregon tilth certification routine; title: The corn hustler; title: The Tunisian olive poet and the Hungarian corn burner; title: Sic transit Italy; title: My grocer agrees : We don't know beans about our beans; title: My beans go home.