Cognition and communication
Subtitle: judgmental biases, research methods, and the logic of conversation
By: Norbert Schwarz.
Series: John M. MacEachran memorial lecture series ;; 1996
Publisher: L. Erlbaum Associates; Psychology Press
Published: 1996
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 112
Subjects: Judgment.; Cognition.; Interpersonal communication.; Conversation.; Human information processing.
Description: This book introduces social science researchers to the "logic of conversation" developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. Norbert Schwarz applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research.

Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.
Notes: Includes bibliographical references (p. 93-105) and indexes.