Werbegeschichte als Kommunikationsgeschichte
Subtitle: Analyse der Anzeigenwerbung im Spiegel von 1947 bis 1990
By: Wenjian Jia.
Publisher: Cuvillier
Published: 2002
Place of publication: Göttingen
Language: ger
Number of pages: 255
Subjects: Spiegel (Hamburg, Germany); Advertising, Magazine -- Germany -- History -- 20th century.
Notes: Originally presented as the author's thesis (doctoral)--Universität Jena, 2000.

Includes bibliographical references (p. 234-255).