Power of a common man
Subtitle: connecting with consumers the SRK way
By: Koral Dasgupta
Publisher: Westland
Published: 2014
Place of publication: Chennai
Language: eng
Number of pages: 310
ISBN-13: 9789384030155
Subjects: Consumer behavior; Consumption (Economics); Influence; Motion pictures; History and criticism
Notes: Includes bibliographical references (pages 305-310).