Financial management of the marketing function
Subtitle: a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)
By: by Michael Schiff [and] Martin Mellman.
Contributors: Mellman, Martin, joint author.
Publisher: Financial Executives Research Foundation
Published: 1962
Place of publication: [New York
Language: eng
Number of pages: 262
Subjects: Marketing.
Notes: Includes bibliography.