Boomer marketing
Subtitle: selling to a recession resistant market
By: Ian Chaston.
Publisher: Routledge
Published: 2009
Place of publication: Milton Park, Abingdon, Oxon : New York
Language: eng
ISBN-13: 9780415489621; 9780415489638; 9780203876398
Subjects: Market segmentation -- United States; Target marketing -- United States; Middle-aged consumers -- United States; Baby boom generation -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Financially attractive markets; title: Opportunity research; title: Market assessment; title: Internal capability; title: Customer identification; title: Strategy; title: Innovation; title: Promotion; title: Pricing and distribution; title: Health and beauty; title: B2B marketing; title: 21st Century E's.