Market segmentation
Subtitle: an introduction and review
By: Steven M. Struhl
Contributors: American Marketing Association. Market Research Division
Series: Marketing research technique series; Marketing research techniques series
Publisher: American Marketing Association
Published: 1992
Place of publication: Chicago, Ill
Language: eng
Number of pages: 83
Copyright date: 1992
Subjects: Market segmentation; Marketing research
Notes: Includes bibliographical references (p. 83).