Marketing decisions: a Bayesian approach
By: [by] Ben M. Enis [and] Charles L. Broome.
Contributors: Broome, Charles L., 1925- joint author.
Series: The Intext series in marketing research
Publisher: Intext Educational Publishers
Published: 1971
Place of publication: Scranton
Language: eng
Number of pages: 146
Subjects: Marketing research.; Bayesian statistical decision theory.
Notes: Includes bibliographies.