feelings mechanism
Subtitle: the impact of feelings on ad-based affect and cognition
By: by Julie A. Edell and Marian Chapman Burke
Contributors: Burke, Marian Chapman, 1946-; Marketing Science Institute. Research Program
Series: Report -- no. 88-110; Working paper; Report (Marketing Science Institute) -- no. 88-110
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Advertising -- Psychological aspects; Consumers -- Attitudes
Notes: "October 1988."

On cover: Marketing Science Institute, Research Program

Bibliography: p. 38-40