The crowd-sourceress
Subtitle: get smart, get funded, and kickstart your next big idea
By: Alex Daly
Edition: First edition.
Publisher: PublicAffairs
Published: 2017
Language: eng
Number of pages: 238
ISBN-13: 9781610397605
Subjects: Crowd funding; Venture capital; New business enterprises; Finance; Arts
Other titles: Crowdsourceress
Description: In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea. In this book, Alex Daly shows you how to: build a deep fan base prior to launch; understand the psychology of why people give and create the right narrative around your project; find the right platform on which to raise funds; deal with unfulfilled promises and angry backers; create intimacy and promote shareability of your project; best use influence and exclusivity to get funded.
Notes: Includes bibliographical references.
Table of contents: title: Introduction; title: Sex & broadcasting: my first time; title: Making a killer campaign video; title: How to get an old design book to go viral; title: The campaign page is your pitch; title: Crowdfunding: marketing for this century; title: Budgeting, rewards, and tips from the trenches; title: The power of press and influencers; title: Exclusive access and what Joan Didion taught me; title: What's next for you, me, and crowdfunding.