Marketing wireless products
By: Sarah-Jayne Gratton, Dean A. Gratton
Contributors: Gratton, Dean A.
Publisher: Elsevier/Butterworth-Heinemann; Butterworth-Heinemann
Published: 2004
Place of publication: Amsterdam; Boston
Language: eng
Format: [electronic resource] /
Number of pages: 264
ISBN-13: 9781429484404; 9780080496450; 9780750659369
Subjects: Cell phone systems; TECHNOLOGY & ENGINEERING; Radio; Cell phones; Marketing; Wireless communication systems; Mobile & Wireless Communications
Notes: Includes bibliographical references (p. [258]-260) and index.

Description based on print version record.
Table of contents: title: A brief history of wireless technology; title: How wireless technology works; title: What makes a wireless product sell?; title: Comparing wireless technologies; title: The birth of an idea / Johan A kesson; title: Marketing IBM wireless leadership : technology, inhibitors, strategy and solutions / Ronald Sperano; title: From entrapment to freedom / Gary Evans; title: Marketing wireless : a manufacturer's perspective / Nick Hunn; title: Mobilian marketing : using all available channels for marketing influence and intelligence / Wade Gillham; title: Short-distance wireless : marketing 802.11 and Bluetooth / Tom Siep; title: A pioneer for mobile communications / Derrick Emeka; title: Marketing the advanced operating system for mobile phones / Simon Garth and Andrie de Vries; title: Where do we go from here?; title: Conclusions drawn and lessons learned.