Management use of computerized micro-analytic behavioral simulations.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 169-66; Working paper (Sloan School of Management) -- 169-66.
Publisher: M.I.T.]
Published: 1966
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Consumers.; Marketing.