An evaluation of the contributions of Professor John Howard to marketing theory and methatheory
By: Roger D. Blackwell
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 252; P. D. Converse symposium paper -- no. 3; P. D. Converse symposium paper -- no. 3.; Faculty working papers -- no. 252.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 11
Subjects: Marketing; Metatheory
Notes: Includes bibliographical references (p. 12)