Corporate community involvement
Subtitle: the definitive guide to maximizing your business' societal engagement
By: Nick Lakin and Veronica Scheubel
Contributors: Scheubel, Veronica
Publisher: Stanford University Press; Greenleaf; Stanford Business Books
Published: 2010
Place of publication: Stanford, Calif; Sheffield, UK
Language: eng
Number of pages: 269
ISBN-13: 9780804771740; 9781906093334
Subjects: Social aspects; Management; Public relations; Corporations; Industrial management; Strategic planning
Description: The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Corporate Community Involvement: what it is, what it is not; title: How to develop the right community, involvement strategy; title: Company roles, responsibilities, and skills in Community Involvement; title: 'How much does it cost?' How to budget for corporate Community Involvement; title: How to manage corporate giving, foundations, and disaster relief; title: Integrating Community Involvement into your core business: how to work with operations, marketing, and HR; title: Make it stand out: how to create and implement leading Community Involvement programs; title: How to manage cross-sector collaboration; title: The power of employee involvement; title: 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement; title: 'But why haven't we heard about this before?' Communicating your Community Involvement effectively; title: 'I knew it would be worthwhile.' Overcoming challenges and instigating change.