The salesperson as a marketing strategist
Subtitle: the relationship between field sales performance and insight about oneʼs customers
By: by Barton A. Weitz and Peter Wright.
Series: Marketing Science Institute Working Paper.; Report / Marketing Science Institute ;; no. 78-120; Report (Marketing Science Institute) ;; no. 78-120
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138)
Language: eng
Number of pages: 35