Organizational buying decision approaches
Subtitle: from theory to practice and back
By: by Donald W. Barclay and Michele D. Bunn.
Contributors: Bunn, Michele D.; University of Western Ontario. Business School.
Series: Working paper series / University of Western Ontario -- No.92-19; Working paper series -- No.92-19.
Publisher: Western Business School, University of Western Ontario
Published: 1996
Place of publication: London, Canada
Language: eng