A preface to marketing management
By: Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter.
Contributors: Donnelly, James H., joint author.; Peter, J. Paul, joint author.
Publisher: Business Publications
Published: 1979
Place of publication: Dallas
Language: eng
Number of pages: 250
Subjects: Marketing -- Management.
Notes: Bibliography: p. 227-234.
Includes indexes.
Rev. ed. published as: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982.