Brands and Branding (The Economist Series)
Edition: 2nd ed. edition
Publisher: Bloomberg Press
Published: February 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781576601471
Subjects: Business & Management; Marketing - Research; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - General; Marketing; Forecasting; Advertising & Promotion; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics/Marketing - Research; Management
First sentence: The Oxford American Dictionary (1980) contains the following definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark.