Transitions in marketing strategy
Subtitle: a look at the process
By: José Antônio Rosa
Contributors: University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 92-0180; BEBR faculty working paper -- no. 92-0180.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1992
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 32
Subjects: Economics
Notes: Includes bibliographical references (p. 30-32).