Identity-Based Brand Management
Subtitle: Fundamentals―Strategy―Implementation―Controlling
Publisher: Springer Gabler
Published: May 04, 2017
Language: eng
Format: paperback
Number of pages: 326
ISBN-13: 9783658135607
Description: 1 online resource (x, 313 pages)
Notes: Source title: Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling