Werbe-Management
Subtitle: Kompendium d. modernen Werbewissens
By: Malte W. Wilkes, Rolf Siebert.
Contributors: Siebert, Rolf, joint author.
Publisher: Deutscher Betriebswirte-Verlag
Published: 1977
Place of publication: Gernsbach
Language: ger
Number of pages: 173
Subjects: Advertising -- Germany (West) -- Management.; Advertising laws -- Germany (West); Marketing -- Germany (West) -- Management.
Notes: Bibliography: p. 167-170.
Includes index.