Mass communications: selected readings for librarians.
By: Edited by K. J. McGarry.
Publisher: Linnet Books
Published: 1972
Place of publication: [Hamden, Conn.]
Language: eng
Number of pages: 255
Subjects: Communication.; Mass media.
Notes: Includes bibliographical references.
Table of contents: title: Nature of the communication process: Schram, W. How communication works. Ruesch, J. and Bateson, G. Communication.; title: The problems of the media: Smith, M. T. Books. Williams, R. The alternatives in communications. Briggs, A. Prediction and control: historical perspectives. Evans, K. Television as a popular medium.; title: Cultural problems and the media: Annan, Lord. The disintegration of an old culture. Frye, N. Communications. Schlesinger, A. Is Gutenberg dead?; title: The audience: Curran, J. The impact of television on the audience for national newspapers, 1945-68. McQuail, D. Uncertainty about the audience and the organization of mass communications.; title: Problems of media content: Windlesham, Lord. What is political communication? Fraser, Sir R. The troubles of democracy. UNESCO. Violence in media entertainment. British Broadcasting Corporation. The portrayal of violence in television programmes. Independent Television Authority. Violence in television programmes.