Conferences and Conventions
Subtitle: a Global Industry
Edition: 2nd ed.
Series: S243/Events Management; S243/Events Management
Publisher: Elsevier
Published: 2007
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 421
ISBN-13: 9780080561196
Description: Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new.
Notes: Description based on print version record.
Table of contents: title: Front Cover; Conferences and Conventions; Copyright Page; Table of Contents; Series editors; Series preface; Forewords; Preface; List of case studies; Chapter 1 A global industry; Chapter 2 The structure of the conference industry; Chapter 3 The economics of conferences and conventions; Chapter 4 Conference industry marketing activity; Chapter 5 Conference management an organizer's perspective; Chapter 6 Conference management a venue perspective; Chapter 7 A people industry; Chapter 8 Leading industry organizations; Chapter 9 Trends, issues and future developments; Case Studies.; title: Appendix A List of conference industry trade magazinesIndex.