A Nonparametric Approach to Perceptions-Based Market Segmentation
Subtitle: Foundations (Interdisciplinary Studies in Economics and Management)
Edition: 1 edition
Publisher: Springer
Published: January 30, 2001
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9783211834732
Subjects: Business mathematics & systems; Market research; Marketing - General; Marketing Research; Business & Economics; Medical / Nursing; Science/Mathematics; Economics - General; General; (exploratory and nonparametric); Business & Economics / Marketing / General; Business & Economics : Economics - General; Business & Economics : Marketing - General; Medical / General; business administration; business data processing; Applied; Market segmentation; Mathematical Models
First sentence: Marketing managers in charge of promoting a branded product have to decide on which brand profile should be offered to which segments of consumers in the product class.