Marketing im Perspektivenwechsel
Subtitle: Festschrift für Udo Koppelmann
Edition: 1 edition
Publisher: Springer
Published: January 2006
Language: ger
Format: Hardcover
Number of pages: 369
ISBN-13: 9783540262909
Subjects: Economics, Finance, Business and Industry; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Absatzmarketing; Beschaffungsmarketing; Business & Economics / Marketing / General; Marketingtrends; Produktgestaltung; beschaffungs- und absatzpolitische Instrumente