Marketing
By: by Ralph S. Alexander, Frank M. Surface and Wroe Alderson
Contributors: Surface, Frank M. (Frank Macy), 1882-1965, author; Alderson, Wroe, author
Edition: 3d ed.
Publisher: Ginn
Published: 1953
Place of publication: Boston
Language: eng
Number of pages: 839
Copyright date: 1953
Subjects: Marketing
Notes: Bibliography: p. 781-830.