Service management and marketing
Subtitle: customer management in service competition
By: Christian Grnroos.
Edition: 3rd ed.
Publisher: J. Wiley & Sons
Published: 2007
Place of publication: Chichester, West Sussex, England; Hoboken, NJ
Language: eng
Number of pages: 483
ISBN-13: 9780470028629
Subjects: Service industries -- Marketing; Customer services
Notes: Includes bibliographical references and index.