Consumer behaviour
Subtitle: the Canadian perspective
By: Gurprit S. Kindra, Michel Laroche, Thomas E. Muller.
Contributors: Laroche, Michel.; Muller, Thomas Edward, 1939-
Edition: 2nd ed.
Publisher: Nelson Canada
Published: 1994
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 697
Subjects: Consumer behavior -- Canada.; Consumers -- Canada.; Marketing -- Canada.
Other titles: Consumer behaviour in Canada : concepts and management action.
Notes: Originally published under title: Consumer behaviour in Canada : concepts and management action (Scarborough, Ont. : Nelson Canada, 1989).

Includes bibliographical references and index.