Bigwig Briefs
Subtitle: Small Business Marketing Advisor - Chief Marketing Officers from Coke, GE, Best Buy & More on How Small Businesses Can Market Like Big Businesses (Bigwig Briefs)
Edition: 1st edition
Publisher: Aspatore Books
Published: June 15, 2002
Language: eng
Format: Paperback
Number of pages: 80
ISBN-13: 9781587622038
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Small Business - General
First sentence: Think of marketing as a series of processes.