The complete social media community manager's guide
Subtitle: essential tools and tactics for business success
By: Marty Weintraub, Lauren Litwinka
Publisher: Wiley; John Wiley [distributor]
Published: 2013
Place of publication: Hoboken, N.J; Chichester
Language: eng
Number of pages: 312
ISBN-13: 9781118605455; 9781118605424; 9781118466858
Subjects: Web; Management; Online social networks; Social media; COMPUTERS; Social Networking; Social networks
Description: This guide features proven tactics and techniques for social community managers. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more.
Notes: Print version record.
Table of contents: title: Chapter 1. The social media community manager's role; title: chapter 2. Timeless tenets of non-gratuitous social behavior; title: chapter 3. Hit the ground running!; title: chapter 4. Content, reputation, and hardcore listening hacks; title: chapter 5. Finding themed conversations : the superior CM's edge; title: chapter 6. Dominate with paid organic amplification; title: chapter 7. Community crisis management; title: chapter 8. Measuring success! : state-of-the-art social metrics.