Readings and cases in basic marketing
By: edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
Contributors: McCarthy, E. Jerome; Grashof, John F.; Brogowicz, Andrew A.; McCarthy, E. Jerome
Edition: 5th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 365
Subjects: Marketing.; Marketing -- Case studies.
Notes: Includes bibliographies.
Designed to accompany Basic marketing, ninth ed. by E. Jerome McCarthy and William K. Perreault, Jr.