Smart Things to Know About, Marketing
Edition: 1 edition
Publisher: Capstone
Published: January 16, 2001
Language: eng
Format: Paperback
Number of pages: 362
ISBN-13: 9781841120959
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General
First sentence: This chapter will frame today's marketing environment in a historical perspective, and introduce you to some of the things that are different amidst many that remain the same.