Do promotions benefit manufacturers, retailers, or both?
By: Shuba Srinivasan ... [et al.]
Series: Working paper series -- no. 01-120; Report (Marketing Science Institute) -- no. 01-120
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 37
Subjects: Pricing; Marketing research; Sales promotion
Notes: Includes bibliographical references (p. 33-37)