Market Opportunity Analysis
Subtitle: Text And Cases
Contributors: Robert E. Stevens (Editor)
Publisher: Best Business Books
Published: April 7, 2006
Language: eng
Format: Hardcover
Number of pages: 263
ISBN-13: 9780789024183
Subjects: Sales & marketing; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Marketing research; Business/Economics; Marketing - Research; Consumer behavior; Marketing - General
First sentence: The twenty-first century has ushered in an era of business that is perhaps one of the most challenging in history.