Handbook for public relations writing
By: Thomas Bivins.
Edition: 3rd ed.
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 344
Subjects: Public relations -- United States.; Public relations -- United States -- Authorship.
Description: Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy.

With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.

New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists. A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals.
Notes: Includes index.