A priori and a posteriori travel market segmentation
Subtitle: tailoring automatic interaction detection and cluster analysis for tourism marketing
By: U. Vavrik and J. A. Mazanec.
Contributors: Mazanec, Josef A.; Centre des Hautes Etudes Touristiques.
Series: Les cahiers du tourisme -- no 62
Publisher: Centre des Hautes Etudes Touristiques
Published: 1990
Place of publication: Aix-en-Provence
Language: eng