The ... Study of media and markets
By: Simmons Market Research Bureau
Publisher: SMRB
Published: 1979
Place of publication: New York
Language: eng
Subjects: Mass media; Statistics; Marketing research; Market surveys; Consumers
Description: Vols. for 1979-  divided into 3 categories: Technical guide.--Products.--Media.
Notes: Issued in multi-volume parts: M-1-   : Media series; P-1-   : Product series.

Merger of: Target group index, and: Selective markets and the media reaching them.