The medium and the message
Subtitle: television advertising and American elections
By: edited by Kenneth M. Goldstein, Patricia Strach
Contributors: Goldstein, Kenneth M., 1965-; Strach, Patricia
Edition: 1st ed
Series: Real politics in America
Publisher: Pearson/Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 164
Subjects: Television in politics -- United States -- Congresses; Television advertising -- United States -- Congresses; Advertising, Political -- United States -- Congresses; Elections -- United States
Genres: Congresses
Notes: Includes bibliographical references and index
Table of contents: title: Campaign advertising strategies in the 2000 presidential nominations; title: What did they see and when did they see it?; title: Television advertising in the 2000 congressional elections; title: The electoral impact of "issue advocacy" in 1998 and 2000 house races; title: The impact of issue advocacy and party soft money electioneering; title: The view from the air; title: Pay to play