Risk taking and information handling in consumer behavior.
By: Edited by Donald F. Cox.
Contributors: Cox, Donald F., ed.; Harvard University. Graduate School of Business Administration.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 667
Subjects: Consumers -- Addresses, essays, lectures.; Consumption (Economics) -- Addresses, essays, lectures.
Notes: Bibliography: p. 641-667.
Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School.