Jalebi management
Subtitle: all stakeholders can enjoy a bite
By: Shombit Sengupta.
Publisher: Response Books
Published: 2007
Place of publication: New Delhi
Language: eng
Number of pages: 455
ISBN-13: 9788178297453
Subjects: Management; Success in business
First sentence: Make your organization into an unique palatable sweet that everyone wants to bite into

Forever positive is sweetness in any format: sweetheart, sweet dessert, sweet nothings, sweet tooth and sweet meats like the jalebi. The fascinating character of the jalebi lends credence to my Jalebi Management concept of upbeat values. Let me invite you, the CEO, and all your employees, consumers and shareholders to enjoy a bite of my Jalebi Management.
Description: Jalebi Management is a provocative, out-of-the-box management book written through the window of critical social observation by international top management strategy consultant, Shombit Sengupta. This tantalizing read is for the ambitious global manager who wants to innovate and make it big in this increasingly complex world.

How can the jalebi, which represents the sweet desire of over a billion people in India, orchestrate global business? Sengupta demonstrates that the succulent jalebi represents the uniqueness of particular cultures, a uniqueness that global businesses need to understand for complete success. Interspersed with far-sighted observations and anecdotes, and spiced with humor, this book provides novel and appetizing management techniques at a time when developed countries are looking towards India and China for their market expansion and outsourcing requirements.

From the fermented dough of social, cultural and historical gleanings, combined with over thirty years of management expertise, Sengupta spins out a book that demonstrates how today’s business organizations must be sensitive to the nuances of global social culture to bring about quantum growth.  With scientific analysis of the elevated emotion, he shows how to tackle tomorrow’s competitive business world and win markets with a “creative business strategy” in both economically emerging and developed countries. In doing so, he points to a symbiotic relationship in which industry cannot exist without people, and people cannot enjoy modern life without industry.
Notes: Summary

Jalebi Management is a provocative, out-of-the-box management book written through the window of critical social observation by international management strategy consultant, Shombit Sengupta. The book alerts emerging countries on how to step into an innovative activity frame.

It is a must-read for the global manager who wants to make it big in this increasingly complex, connected world.  Both management and non-management readers will enjoy this page-turner as industry cannot exist without people, and people cannot enjoy modern life without industry.  

From the fermented dough of social, cultural and historical gleanings combined with management expertise, Sengupta has spun out a book of management technique as tantalizing as the ever popular, irresistible, succulent jalebi. A noble transformation beautifully brings this basic, neglected Indian roadside sweetmeat to the peak of global corporate sophistication. 

The book alerts emerging countries on how to step into an innovative activity frame. The author authoritatively details the pain and power European business society went through to converge on innovation. With scientific analysis of the elevated emotion, he brings a precision on the fundamental base that blends the rational, functional and emotional spirit in business as in life. 

With an intrepid, creative eye, Sengupta transforms his 30 years of practical management experience into tools that forge new perspectives covering consumer aspirations and industry goal posts. Underlying everything is the insistence on honesty and social obligations of industry. His courageous journey to the rarefied world of providing strategic business consulting to several transnational corporations across the world is indeed inspirational.

Interspersed with novel observations and anecdotes, often spiced with a sense of humor and sex, this book is substantiated with examples to show that nothing is impossible if one has a capital of discipline and love, and the courage to be innovative. 

How can the jalebi, which represents the sweet desire of a billion plus people of India, weave global business? Sophisticated developed countries are zeroing in on India and China for markets, manufacturing and backend support for product and service development. Jalebi Management shows how to handle tomorrow’s overly competitive business world, and how to win markets with a “creative business strategy” in both economically emerging countries and developed countries. 

The driving force behind Jalebi Management is Sengupta’s dream of an Indian transformation from complacency to leadership in the global business arena. Written with the consumer’s aspiration in mind, Jalebi Management blends the ocean of humanity with industry.

Includes index.
Table of contents: title: Introduction:
pagenum: 9; label: Chapter 1:
title: Take off on Jalebi!
pagenum: 11; label: Chapter 2:
title: Create Discomfort
pagenum: 30; label: Chapter 3:
title: Beauty of the Curse
pagenum: 70; label: Chapter 4:
title: The jagged edges I see in business
pagenum: 88; label: Chapter 5:
title: Renovation and Innovation – 38 pages
pagenum: 114; label: Chapter 6:
title: Vital Space in Business
pagenum: 146; label: Chapter 7:
title: Generic Market Battlefield
pagenum: 164; label: Chapter 8:
title: Emotional Surplus Strategy
pagenum: 184; label: Chapter 9:
title: Her Subconscious Choice is Multi-dimensional, its not Statistics
pagenum: 216; label: Chapter 10:
title: Consumer Cold Revolution singed by ReFinE Value Ladder
pagenum: 239; label: Chapter 11:
title: High voltage Consumer Sensitivity
pagenum: 318; label: Chapter 12:
title: Think Victory
pagenum: 427