Graduate to a great career
Subtitle: how smart students, new graduates and young professionals can launch brand you
By: Catherine Kaputa
Published: 2016
Language: eng
Number of pages: 263
ISBN-13: 9781857886405
Subjects: College graduates; Employment; Vocational guidance; Career development
Description: "This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college, many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. Graduate to a Great Career guides you through the job search process and teaches you how to use the exciting ideas used by top brands to make yourself stand out from the sea of applicants. Award-winning marketer Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from campaigns like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive -- and show you how to thrive -- by creating "Brand You." Catherine Kaputa is an award-winning author and founder of SelfBrand, a personal branding and development company. Kaputa is a Harvard graduate who learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. A successful branding strategist and speaker, Catherine later led the "I Heart NY" campaign. She resides in New York City, New York"--
Notes: "What you need to know that you didn't learn at college."

Includes bibliographical references (pages 237-251) and index.
Table of contents: title: Welcome to the job hunt, twenty-first-century style; title: What's your career destiny?; title: Pitching yourself like a pro; title: The winning 70-30 job hunt plan; title: Leaving your mark with memorable marketing materials; title: Acing the interview; title: Creating a personal brand that's in demand; title: Your career identity on the Internet and social media; title: Who do you know? Who knows you?; title: Closing the deal and launching your career.