Marketing management
Subtitle: a strategic approach
By: Harper W. Boyd Jr., Orville C. Walker Jr.
Contributors: Walker, Orville C.
Series: The Irwin series in marketing
Publisher: Irwin; Irwin Professional Publishing
Published: 1990
Place of publication: Homewood, IL
Language: eng
Number of pages: 1
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.