Raising Consumers
Subtitle: Children and the American Mass Market in the Early Twentieth Century (Popular Cultures, Everyday Lives)
Edition: New Ed edition
Publisher: Columbia University Press
Published: September 20, 2005
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780231113892
Subjects: Children; Consumer issues; Economic history; 20th century; Business & Economics; Business / Economics / Finance; Business/Economics; USA; Consumer Behavior - General; Economics - Macroeconomics; Marketing - Research; History / United States / General; Marketing - General; Child consumers; History; Market segmentation; Target marketing; United States
First sentence: IN A JANUARY 1916 ISSUE OF THE advertising trade journal Printer's Ink, the well-established children's magazine St. Nicholas publicly chided "a certain food manufacturer (and his agent)" for failing to advertise within their magazine.