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Subtitle: reaching consumers through permission-based marketing
Series: Entrepreneurs on the edge : startups in jeopardy
Publisher: Films for the Humanities & Sciences
Published: 2007
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 25
Subjects: Entrepreneurship; Small business; Marketing; Internet marketing
Other titles: Reaching consumers through permission-based marketing
Description: "Matt McNeil's online startup, Sign-Up.to. offers small and midsize business Web-based software to create, launch, and track permission-based e-mail and text message campaigns-- the the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative deals are done, a new version of Sign-Up.to software is rolled out, and a two-pronged sales goal is achieved."-- Container.
Notes: Title from disc label.

DVD-R.

Closed-captioned.