The new rules of lead generation
Subtitle: proven strategies to maximize marketing ROI
By: David T. Scott
Publisher: AMACOM, American Management Association
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 289
ISBN-13: 9780814432617
Subjects: Marketing; Management; Strategic planning
Notes: Includes bibliographical references (page 273) and index.
Table of contents: title: Introduction: who should read this book?; title: What is lead-generation marketing?; title: Defining your leads; title: Developing your lead-generation strategy; title: Using lead-generation tactics; title: Calculating the costs; title: Lead-generation marketing tactics; title: Introduction to online lead-generation advertising; title: Search engine marketing; title: Social media advertising: Part I: Facebook and Linkedin; title: Social media advertising: Part II: Twitter advertising; title: Selecting and targeting a mailing or contact list; title: E-mail marketing; title: Direct mail marketing; title: Trade shows; title: Integrated lead-generation marketing; title: Notes; title: Index.