Inside Saatchi & Saatchi
By: produced and directed by Jennifer Clayton
Contributors: BBC Worldwide Ltd
Series: BBC learning; MKT 443 (NU course); MKT 631 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 40
Subjects: Alcoholic beverage industry; Advertising; Alcoholic beverages; Saatchi & Saatchi
Other titles: Inside Saatchi & Saatchi :; Inside Saatchi & Saatchi: selling Brazilian spirit
Description: Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."--Container.
Notes: This disc is a recorded DVD and may not play on all DVD players or drives.

DVD-R.