Consumers' need for uniqueness
Subtitle: a cross-cultural validation
By: Dheeraj Sharma, Varsha Verma
Contributors: Verma, Varsha, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2014-03-21
Publisher: Indian Institute of Management, Ahmedabad
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 20
Subjects: Consumers; Attitudes; Research