Brand research
By: editors, Lubna Nafees, Omkumar Krishnan, Tim Gore
Publisher: Macmillan India Ltd
Published: 2010
Place of publication: New Delhi
Language: eng
Number of pages: 275
ISBN-13: 9780230328709
Subjects: Brand name products; Branding (Marketing); Planning; Management
Description: Papers presented at the 2nd International Conference on Brand Management.