Influencer
Subtitle: the power to change anything
By: by Kerry Patterson ... [et al.].
Contributors: Patterson, Kerry, 1946-
Publisher: McGraw-Hill
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 299
ISBN-13: 9780071484992
Subjects: Influence (Psychology)
Description: "Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.
Table of contents: title: You're an influencer; title: Find vital behaviors; title: Change the way you change minds; title: Make the undesirable desirable : personal motivation; title: Surpass your limits : personal ability; title: Harness peer pressure : social motivation; title: Never go it alone : social ability; title: Design rewards & demand accountability : structural motivation; title: Change the environment : structural ability; title: Become an influencer; title: Over-determine success by implementing multiple sources of influence.