Let my people go surfing
Subtitle: the education of a reluctant businessman
By: Yvon Chouinard
Publisher: Penguin Press
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 260
ISBN-13: 9781594200724
Subjects: Businesspeople; Biography; Social responsibility of business
Description: Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
Notes: Includes bibliographical references (p. [263-264]).