Principles of Customer Relationship Management
Edition: 1 edition
Publisher: South-Western College Pub
Published: March 29, 2007
Language: eng
Format: Hardcover
Number of pages: 528
ISBN-13: 9780324322385
Subjects: Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Customer Service; Customer relations; Management; Relationship marketing; Textbooks