travel marketer's guide to social media and social networks
Subtitle: sales and marketing in a web 2.0 world
By: Cindy Estis Green.
Contributors: Foundation of the Hospitality Sales and Marketing Association International.; HSMAI Foundation.; The Travel Industry Association.
Publisher: HSMAI Foundation and The Travel Industry Association
Published: 2007
Place of publication: Washington
Language: eng
Number of pages: 170
Subjects: Internet marketing; Internet advertising; Electronic commerce -- Marketing; Online social networks; Web 2.0
Other titles: 2008 HSMAI Foundation Special Report.
Description: <a href="http://www.mypress.com/">MyPress</a> and <a href="http://www.online-artikel.de/">Social Media News</a> - The next-generation press release! Since social media press releases are relatively new, and cooking up meatball sundaes only recently became a crime.
Notes: Provides "Spotlight on" articles on companies that have launched social media resources. The companies are: Starwood Hotels & Resorts, Southwest Airlines, TripAdvisor, Delta Airlines, Hawaiian Airlines, Hilton Hotels, Yahoo! Travel, Philadelphia, PA.

Includes bibliographical references.
Table of contents: class: part
title: Executive summary; class: part
title: Introduction; class: part
title: Some context and discussion about the web 2.0; class: part
title: Strategic issues - Social media and social networks; class: part
title: Consumer 2.0 : the new marketing environment (and how it matters to travel marketers); class: part
title: Marketing objectives in the consumer 2.0 world; class: part
title: Overview of social networks and business models; class: part
title: Travel 2.0 - travel-specific issues; class: part
title: Where the rubber meets the road : tactical planning; class: part
title: Summary; class: part
title: Glossary; class: part
title: Appendix A : list of companies moved into Second Life; class: part
title: Appendix B : list of social media analysis vendors; class: part
title: Acknowledgments; class: part
title: Bibliography; class: part
title: Endnotes; class: part
title: Author's biography.