Measuring the impacts of generic fluid milk and cheese advertising
Subtitle: a time-varying parameter application
By: by Todd M. Schmit and Harry M. Kaiser.
Contributors: Kaiser, Harry M.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management.
Series: NICPRE -- 02-03.; R.B -- 2002-06.; NICPRE (Series) -- 02-03.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management) -- 2002-06.
Publisher: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University
Published: 2002
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 43
Subjects: Advertising -- Milk trade -- United States -- Econometric models.; Advertising -- Cheese industry -- United States -- Econometric models.; Advertising -- Farm produce -- United States -- Econometric models.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"May 2002."

Includes bibliographical references (p. 42-43).

Also available on the World Wide Web.