Consumer behavior
Subtitle: concepts and strategies
By: Harold W. Berkman, Christopher Gilson.
Contributors: Gilson, Christopher C., joint author.
Edition: 2d ed.
Publisher: Kent Pub. Co.
Published: 1981
Place of publication: Boston, Mass
Language: eng
Number of pages: 483
Subjects: Consumer behavior.; Consumers -- United States.
Notes: Includes bibliographies and index.