Consumers' reactions to ambiguous product information
Subtitle: the categorization of hybrid products
By: Kaj Philippe Nils Morel.
Publisher: Eburon
Published: 2000
Place of publication: Delft
Language: eng
Number of pages: 275
Subjects: New products -- Marketing.; Advertising -- Psychological aspects.
Notes: Includes bibliographical references (p. 229-238).
Summary in dutch.