Defending your brand against imitation
Subtitle: consumer behavior, marketing strategies, and legal issues
By: Judith Lynne Zaichkowsky.
Publisher: Quorum Books; ABC-CLIO, LLC
Published: 1995
Place of publication: Westport, Conn
Language: eng
Number of pages: 184
Subjects: Brand name products -- Marketing -- Management.; Consumer behavior.; Trademarks.; Industrial property.; Marketing -- Law and legislation.; Imitation -- Case studies.
Notes: Includes bibliographical references and indexes.