The Maturing Marketplace
Subtitle: Buying Habits of Baby Boomers and Their Parents
Publisher: Quorum Books
Published: April 30, 2000
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781567203448
Subjects: Market research; Social groups & communities; Middle aged consumers; Business / Economics / Finance; Attitudes; United States; Business & Economics; Marketing - Research; Business/Economics; Consumer Behavior - General; Business Communication - General; Business & Economics / Marketing / General; Middle-aged consumers; Baby boom generation; Consumer Behavior
First sentence: If you are a baby boomer, you may remember Anne Roberts, who appeared in television commercials for Charlie fragrance and National Airlines in the mid-1970s.