The upside
Subtitle: the 7 strategies for turning big threats into growth breakthroughs
By: Adrian J. Slywotzky.
Edition: 1st ed.
Publisher: Crown Business
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 270
ISBN-13: 9780307351012
Subjects: Risk management; Risk assessment; Success in business
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : de-risking your business; title: Changing the odds : why 90% right often=0 : how to improve the odds on your most important project; title: Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want; title: The fork in the road : transition risk and the secret of double-betting; title: Unbeatable : surviving the arrival of the unique competitor; title: Powerful, proud, and vulnerable : rethinking your business design to protect your brand; title: When nobody makes money : partnering with rivals to escape a no-profit zone; title: When your business stops growing : inventing new forms of demand; title: Treasure island : reversing risks to grow.