Direct marketing in Ireland
Subtitle: theory and practice
By: edited by Mary Lawlor, John Keane.
Contributors: Lawlor, Mary.; Keane, John.
Publisher: Oak Tree Press
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 684
Subjects: Direct marketing -- Ireland -- Case studies.; Database marketing -- Ireland -- Case studies.; Telemarketing -- Ireland -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.