World wide rave
Subtitle: creating triggers that get millions of people to spread your ideas and share your stories
By: David Meerman Scott.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 194
ISBN-13: 9780470395004
Subjects: Word-of-mouth advertising; Viral marketing; Internet marketing; Internet advertising; Creative ability in business; Interest (Psychology)
Notes: Includes index.