Building high-tech product companies
Subtitle: the maelstrom effect
By: James E. Bowen.
Publisher: Thomson/South-Western
Published: 2004
Place of publication: Mason, Ohio
Language: eng
Number of pages: 223
Subjects: High technology industries -- Marketing.; High technology -- Marketing.; New products -- Management.
Description: "Building High-Tech Product Companies shows how to: understand the factors that create uncertainty and risk in a company, deal effectively with the uncertainty of high-tech product markets, build strategies and tactics for a high-tech product company to thrive, and introduce a new paradigm to cope with the rapid changes in a high-tech product company."--BOOK JACKET.
Notes: Includes bibliographical references (p. 203-210) and index.