Get Cartier!
By: BBC Education & Training.; producer/director, Nick Hudson ; reporter, Virginia Eastman
Contributors: BBC Education & Training; Films for the Humanities (Firm)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 30
Subjects: Advertising; Jewelry; Target marketing; Cartier (Firm)
Other titles: Get Cartier :; Money programme (Television program)
Description: Award-winning business journalist Virginia Eastman gains access to very exclusive Cartier parties and PR events and observes Cartier's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Shows how Cartier has defended its turf against Tiffany, Bulguri, and Louis Vuitton.
Notes: Case studies from the multinational marketplace.

Disc is a recorded DVD and may not play on all DVD players or drives.

Originally produced for the BBC television series The money programme in 2004.

DVD-R.