Mediawriting
Subtitle: print, broadcast, and public relations
By: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Contributors: Ramsey, Janet E.; Smith, Ronald D., 1948-
Publisher: Longman
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 373
Subjects: Mass media -- Authorship; Broadcast journalism -- Authorship; Public relations -- Authorship; Journalism -- Authorship
Description: "This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises.

With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET.
Notes: Includes bibliographical references and index.