Living it up
Subtitle: our love affair with luxury
By: James B. Twitchell.
Publisher: Columbia University Press
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 309
Subjects: Affluent consumers -- Psychology; Luxuries -- Marketing
Description: The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
Notes: Includes bibliographical references (p. 289-297) and index.