Trade dress
Subtitle: evolution, strategy, and practice
By: Darius C. Gambino, William L. Bartow
Contributors: Bartow, William L.
Publisher: Oxford University Press
Published: 2012
Place of publication: Oxford [UK]; New York
Language: eng
Number of pages: 310
ISBN-13: 9780199840663
Subjects: Trademark infringement; Design protection; Law and legislation; Trademarks
Description: "In Trade Dress, Darius Gambino and William Bartow analyze the evolution of trade dress, its major types, and efforts at enforcement in the federal courts, while providing practical suggestions on how best to utilize trade dress rights in protecting a client's intellectual property"--Unedited summary from book cover.
Notes: Includes bibliographical references and index.
Table of contents: title: The roots of trade dress; title: Product configuration vs. product packaging vs. product color; title: Trade dress protection and enforcement prior to 1992; title: The recognition of trade dress - Two pesos; title: Wal-mart and traffix; title: Living in a post-traffix world; title: Comparison to other types of intellectual property; title: The Apple Computer example and the IP Trifecta; title: Registering and enforcing trade dress; title: Trade dress remedies; title: Defenses to trade dress infringement; title: The future of trade dress.