Global marketing management
By: Masaaki Kotabe, Kristiaan Helsen.
Contributors: Helsen, Kristiaan.
Publisher: J. Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 711
Subjects: Export marketing -- Management.; International business enterprises -- Management.
Other titles: Global marketing management, update 2000
Notes: Includes bibliographical references and indexes.