Founding Clos du Bois Winery
Subtitle: a marketing approach
By: Frank M. Woods. An interview conducted by Carole Hicke in 1998. Regional Oral History Office, The Bancroft Library, University of California, Berkeley,
Contributors: Hicke, Carole.; Bancroft Library. Regional Oral History Office.
Published: 1998
Subjects: Clos du Bois Winery.; Proctor & Gamble Company.; Sales executives -- California -- Interviews; Wine and wine making -- California -- Sonoma County.
Genres: Interviews
Other titles: Wine Spectator California wine oral history series.
Description: Background and early marketing experience with Procter & Gamble; developing and marketing Pine Mountain Log and other products; developing Breckenridge Ski Resort; Clos du Bois: vineyards in Alexander and Dry Creek Valleys, producing wine at other wineries, marketing goals for the label, building facilities and tasting room, sale to Hiram Walker in 1998; significance of Sonoma County in the wine industry.