Getting motivated by Ernest Dichter
Subtitle: the secret behind individual motivations by the man who was not afraid to ask "why?"
By: Ernest Dichter.
Publisher: Pergamon Press
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 198
Subjects: Dichter, Ernest, 1907-; Motivation research (Marketing); Motivation (Psychology); Psychologists -- United States -- Biography.
Notes: Includes index.