Why customers do what they do
Subtitle: who they are, why they buy, and how you can anticipate their every move
By: Marshal Cohen
Publisher: McGraw-Hill
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 184
ISBN-13: 9780071460361
Subjects: Verbraucherverhalten; Consumer behavior
Notes: Includes index.
Table of contents: title: Connecting with a moving target; title: Do you BOGO?; title: We finally got a piece of the pie; title: Formulating your value equation; title: The thinning middle; title: The supersizing of America; title: Did you just call me ma'am?; title: The five E's of marketing; title: Marketing strategies for the future; title: An action plan for fulfilling customer aspirations.