Aquaculture marketing handbook
By: Carole R. Engle, Kwamena Quagrainie.
Contributors: Quagrainie, Kwamena.
Edition: 1st ed.
Publisher: Blackwell Pub. Professional
Published: 2006
Place of publication: Ames, Iowa
Language: eng
Number of pages: 288
ISBN-13: 9780813816043
Subjects: Aquaculture industry.; Seafood industry.; Aquaculture -- Marketing.; Seafood -- Marketing.; Aquaculture industry -- United States.; Seafood industry -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: Seafood and aquaculture markets; title: Demand and supply of seafood and aquaculture products; title: Aquaculture marketing concepts; title: Aquaculture growers and their marketing choices; title: Seafood and aquaculture product processing; title: Participation and leadership in marketing channels; title: Marketing by farmer groups; title: Wholesaler marketing; title: Market trends; title: The international market for seafood and aquaculture products; title: Policies and regulations governing aquaculture; title: Planning marketing strategies (identifying target markets); title: Marketing research methodologies.