Marketing planning in an industrial and international context.
Contributors: Cranfield School of Management.
Series: Cranfield research papers in marketing and logistics -- 23
Publisher: Cranfield Institute Press for the School of Management
Published: 1979
Place of publication: Cranfield
Language: eng
Notes: Cover title: Cranfield research papers in marketing & logistics 1978/1979. 23. Marketing planning in an industrial and international context.