Readings in Australian marketing
By: compiled by George Ferris, Michael Mathew, Peter Steidl ; edited by Sandra W. Marsh, Joseph D. Brown.
Contributors: Ferris, George, 1924-; Mathew, Michael.; Steidl, Peter E.; Marsh, Sandra W.; Brown, Joseph D.
Series: Monograph publishing : Imprint series
Publisher: Bureau of Business Research, Ball State University ; distributed by University Microfilms International
Published: 1979
Place of publication: Muncie, Ind
Language: eng
Number of pages: 293
Subjects: Marketing -- Australia -- Addresses, essays, lectures.
Notes: Includes bibliographical references.