The retail healthcare revolution
Subtitle: how empowered healthcare consumers are creating the world's largest retail market
By: Tony Paquin
Publisher: The Paquin Healthcare Companies
Published: 2009
Place of publication: S.l.]
Language: eng
Number of pages: 203
ISBN-13: 9780982423905
Subjects: Medical economics; Cost of Medical care; Medical Economics; Health Care Costs; Économie de la santé; Soins médicaux; Coût
Notes: Includes bibliographical references.
Table of contents: title: Introduction: The business of healthcare: A terminal prognosis; title: Consumers in control; title: Retail healthcare economics 101; title: Turbulent market conditions; title: The long tail of healthcare; title: Electronic healthcare; title: Permission-based marketing; title: Retail healthcare stores and services; title: The gift shop phenomenon; title: The hospital resort; title: Conclusion; title: Endnotes.