Effective communications and advertising for financial institutions
By: Thomas J. Burns.
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 299
Subjects: Bank marketing.; Banks and banking -- Public relations.; Advertising -- Banks and banking.; Communication in personnel management.
Notes: Bibliography: p. 289-290.
"A Reston book."
Includes index.