Marketing
By: Jean-Pierre Helfer, Jacques Orsoni
Contributors: Orsoni, Jacques
Edition: 9e éd.
Series: Gestion; Gestion
Publisher: Vuibert
Published: 2005
Place of publication: Paris
Language: fre
Number of pages: 426
ISBN-13: 9782711775613
Subjects: Marketing; Méthodologie; Marketing direct; Marketing relationnel; Gestion; Manuels d'enseignement supérieur; Manuel
Notes: Comprend des bibliographies.