Beating low cost competition
Subtitle: how premium brands can respond to cut-price rivals beating the competition
By: Adrian Ryans.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
Number of pages: 256
ISBN-13: 9780470742976
Subjects: Product management; Price cutting; Brand choice; Brand name products; Marketing
Notes: Includes bibliographical references and index.