International marketing
Subtitle: managerial issues, research, and opportunities
By: V.H. Kirpalani, ed.
Contributors: Kirpalani, V. H. 1928-; Marketing Science Institute.; American Marketing Association.; International Marketing Workshop (1983 : Cambridge, Mass.)
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1983
Place of publication: Chicago, Ill
Language: eng
Number of pages: 117
Subjects: Export marketing -- Congresses.
Notes: Includes bibliographical references.
"Proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association."
"International Marketing Workshop"--p. viii.