When does lag structure really matter ... indeed?
By: Alain Bultez and Philippe Naert.
Contributors: Naert, Philippe.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.87-10
Publisher: European Institute For Advanced Studies in Management
Published: 1987
Place of publication: Brussels
Language: eng
Number of pages: 18
Subjects: Advertising -- Effective frequency.