Market share and ROI
Subtitle: a peek at some unobserved variables
By: Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry
Contributors: Farris, Paul; Parry, Mark E. (Mark Edward), 1957-
Series: Report (Marketing Science Institute) -- no. 93-117
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Copyright date: 1993
Subjects: Rate of return; Mathematical models; Market share; Marketing; Decision making; Management
Notes: "Technical working paper."

"September 1993."

Includes bibliographical references (p. 40-41).