The U.S. market for food bars.
Contributors: Marigny Research Group.; Packaged Facts (Firm)
Publisher: Packaged Facts
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 181
Subjects: Baked products industry -- United States; Baked products; Cereal products industry -- United States; Cereal products; Convenience foods -- United States; Snack food industry -- United States; Market surveys -- United States
Notes: "Author, Marigny Research Group."
"September 2003."
Table of contents: title: The market; title: Market size and growth; title: Market composition; title: Factors to market growth; title: Project market growth; title: The marketers; title: Marketer and brand shares; title: The competitive situation; title: Competitive profiles; title: Atkins Nutritions, Inc.; title: Balance Bar Co. (Kraft Foods, Inc.); title: Clif Bar, Inc.; title: General Mills, Inc.; title: Kellogg Co.; title: Mars, Inc.; title: PowerBar, Inc. (Nestle S.A.); title: Quaker Oats Co. (PepsiCo, Inc.); title: Rexall Sundown, Inc. (NBTY, Inc.); title: Slim-Fast Foods Co. (Unilever); title: Marketing and retail trends; title: Marketing dynamics; title: New product trends; title: Retail dynamics; title: The consumer; title: Consumer overview; title: Consumer focus: cereal/granola bars; title: Consumer focus: energy/diet snacks & bars; title: Looking ahead; title: Trends & opportunities; title: Appendix: Addresses of selected marketers.