Canadian marketing
Subtitle: cases and concepts
By: [edited by] Kenneth G. Hardy, Michael R. Pearce, Adrian B. Ryans.
Contributors: Hardy, Kenneth G., 1941-; Pearce, Michael R., 1946-; Ryans, Adrian B., 1945-
Edition: 2nd ed.
Publisher: Allyn and Bacon
Published: 1985
Place of publication: Toronton; Boston
Language: eng
Number of pages: 747
Subjects: Marketing -- Canada -- Case studies.