Developing a winning J.I.T. marketing strategy
Subtitle: the industrial marketer's guide
By: Charles O'Neal, Kate Bertrand.
Contributors: Bertrand, Kate.
Publisher: Prentice Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 224
Subjects: Marketing -- Management -- Handbooks, manuals, etc.; Industrial marketing -- Handbooks, manuals, etc.; Just-in-time systems -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.