Lernpsychologie der Markenwahl
Subtitle: lernpsychologische Grundlagen des Konsumgütermarketing
By: Arnulf Krais.
Publisher: Harri Deutsch
Published: 1977
Place of publication: Zürich; Frankfurt/M; Thun
Language: ger
Number of pages: 410
Subjects: Consumers.; Consumers' preferences.; Learning, Psychology of.
Notes: Bibliography: p. 358-410.