Taxonomic mental models in competitor definition
By: Joseph F. Porac, Howard Thomas
Contributors: Thomas, Howard; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 89-1607; BEBR faculty working paper -- no. 89-1607.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1989
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 48
Notes: Includes bibliographical references (p. 41-48).