Basic marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome
Edition: 16th ed.
Publisher: McGraw-Hill/Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 800
ISBN-13: 9780073529806
Subjects: Marketing -- Management.
Notes: "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.