Bricks matter
Subtitle: the role of supply chains in building market-driven differentiation
By: Lora M. Cecere, Charles W. Chase, Jr
Contributors: Chase, Charles W.
Series: Wiley & SAS business series
Publisher: John Wiley & Sons, Inc.
Published: 2013
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 303
ISBN-13: 9781118218310
Subjects: Business logistics
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword; title: Preface; title: Bricks matter; title: Building value networks; title: The new world of demand management : demand sensing, shaping, and translation; title: The new world of supply management; title: About the authors; title: Index.