Perceptual position and competitive brand strategy
By: by Gregory S. Carpenter
Contributors: Avis-Rent-A-Car System; Columbia University. Graduate School of Business
Series: Working paper series in marketing / Avis Rent a Car System, Inc -- 86-AV-7; Working paper series in marketing -- 7, 1986
Publisher: Columbia Business School
Published: 1986
Place of publication: New York, N.Y
Language: eng
Number of pages: 43
Subjects: Brand name products; Consumers' preferences; Motivation research (Marketing); Competition; Business planning; Marketing; Management
Other titles: Competitive brand strategy.
Notes: "August 1986."

Bibliography: p. 38-40.