Global Business Alliances
Subtitle: Theory and Practice
Publisher: Quorum Books
Published: March 30, 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781567203134
Subjects: Business strategy; International business; Management & management techniques; International business enterpr; Competition, International; Business & Economics; Business / Economics / Finance; Strategic alliances (Business); Business/Economics; Management - General; International business enterprises; International - General; Business & Economics / International; Corporate & Business History - General; Management
First sentence: Globalization of business has been one of the dominant characteristics of the past two decades but will develop even faster in the future.
Description: "Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications.".

"Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes. By comparing the four major industries - and specific companies in each - this study explores not only the uniqueness of its subjects, but also the common grounds of various multinationals.

Through key insights and ideas, the possibilities and realities of corporate alliances begin to emerge."--BOOK JACKET.