Fashion Marketing
Subtitle: Contemporary Issues
Contributors: Tony Hines (Editor); Margaret Bruce (Editor)
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: September 15, 2001
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780750652438
Subjects: Clothing & footware manufacture; Fashion design; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Management - General; Fashion merchandising
First sentence: This introductory chapter is structured to provide an overview of the impact of globalization upon fashion markets and fashion marketing.