Business marketing management
Subtitle: B2B
By: Michael D. Hutt, Thomas W. Speh
Contributors: Speh, Thomas W.
Edition: 10th ed.
Publisher: South-Western Cengage Learning
Published: 2010
Place of publication: Mason, OH
Language: eng
Number of pages: 634
ISBN-13: 9780324581676
Subjects: Case studies; Management; Industrial marketing