Advertising's second audience
Subtitle: employee reactions to organizational communications
By: Mary C. Gilly, Mary Wolfinbarger
Contributors: Wolfinbarger, Mary; Marketing Science Institute
Series: Report -- no. 96-116; Report (Marketing Science Institute) -- no. 96-116
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Advertising -- Psychological aspects; Communication in organizations; Employee morale
Notes: "Working paper."

"September 1996."

Includes bibliographical references (p. 31-34)