Strategies of multinationals in Central and Eastern Europe
Subtitle: innovation systems and embeddedness
By: Yordanka Chobanova.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: Houndmills, Basingstoke, Hampshire; New York, NY
Language: eng
Number of pages: 269
ISBN-13: 9780230230552
Subjects: Food industry and trade -- Europe, Eastern; Food industry and trade -- Europe, Central; International business enterprises -- Europe, Eastern; International business enterprises -- Europe, Central
Description: "The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion .