Digital asset management
Subtitle: content architectures, project management, and creating order out of media chaos
By: Elizabeth Ferguson Keathley
Publisher: Apress
Published: 2014
Language: eng
Number of pages: 172
ISBN-13: 9781430263760
Subjects: Digital media; Management; Management information systems; Metadata
Other titles: Content architectures, project management, and creating order out of media chaos
Description: Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider. This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool, the DAM.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to DAM; title: When it's time for a DAM : Identifying a need; title: Choosing the right DAM solution; title: Where your DAM lives; title: Staffing for a DAM; title: Assets to manage-you can't drink the ocean; title: Creating and accessing assets; title: Finding assets; title: Describing and searching mass sets; title: Big data and bigger control issues; title: Building successful workflows; title: Moving assets into a new systems; title: Brand and rights management; title: DAM is the future of work; title: Glossary of terms; title: Bibliography.