Market structure analysis of new product, market, and communication opportunities
By: by Edgar A. Pessemier.
Contributors: Marketing Science Institute.
Series: Report no. 76-106; MSI technical report
Publisher: Marketing Science Institute]
Published: 1976
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 76
Subjects: Marketing -- Management.
Notes: Bibliography, p. 74-75.