Clusters of consumer interests and spheres of influence of opinion leaders
By: [by] David B. Montgomery and Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 473-70; Working paper (Sloan School of Management) -- 473-70.
Publisher: M.I.T.
Published: 1970
Place of publication: Cambridge
Language: eng
Number of pages: 15
Subjects: Public opinion.; Influence (Psychology)