Beacham's marketing reference
By: edited by Walton Beacham, Richard T. Hise, Hale N. Tongren.
Contributors: Beacham, Walton, 1943-; Hise, Richard T.; Tongren, Hale N., 1921-
Publisher: Research Pub.; Research Pub
Published: 1986
Place of publication: Washington, D.C
Language: eng
Number of pages: 1045
Subjects: Marketing -- Handbooks, manuals, etc; Marketing -- Terminology
Other titles: Marketing reference.
Notes: Includes bibliographies and index.
Table of contents: title: v. 1. Account executive-market segmentation; title: v. 2. Marketing audit-wholesaling.