The rules of the ratings game
By: by Robert E. Balon.
Contributors: National Association of Broadcasters.
Publisher: NAB
Published: 1988
Place of publication: [Washington, DC]
Language: eng
Number of pages: 131
Subjects: Radio audiences -- United States.; Radio programs -- Rating.
Other titles: Rules of the radio ratings game.
Notes: Cover title: Rules of the radio ratings game.

Includes bibliographical references.