Marketing research
Subtitle: an applied orientation
By: Naresh K. Malhotra.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1999
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 763
Subjects: Marketing research.; Marketing research -- Methodology.
Notes: Includes bibliographical references (p. N1-N34) and index.