Marketing metaphoria
Subtitle: what seven deep metaphors reveal about the minds of consumers
By: Gerald Zaltman, Lindsay H. Zaltman.
Contributors: Zaltman, Lindsay H.
Publisher: Harvard Business School Press
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 230
ISBN-13: 9781422121153
Subjects: Consumer behavior; Metaphor
Notes: Includes bibliographical references (p. 209-219) and index.