Reaching audiences worldwide
Subtitle: perspectives of international broadcasting and audience research
By: edited by Oliver Zöllner.
Contributors: Zöllner, Oliver, 1968-; Conference on International Broadcasters' Audience Research Services (2002 : Stockholm, Sweden)
Series: CIBAR proceedings ;; v. 1
Publisher: CIBAR
Published: 2003
Place of publication: Bonn, Germany
Language: eng
Number of pages: 131
Subjects: International broadcasting.; Mass media.; Marketing research.
Other titles: Perspectives of international broadcasting and audience research
Notes: "Contains some of the presentations given at recent CIBAR conferences in Washington, D.C. (7th-9th November, 2001) and Stockholm (6th-8th November, 2002)"--P. 9.
Table of contents: title: Editor's note; title: CIBAR: what it is, how it works / Allen Cooper; title: Meeting marketing and program placement needs for research: questionnaire review / James S. Morrow; title: How do surveys deal with multiple forms of access? / Colin M. Wilding; title: Multi-media measurement. Measuring a broadcaster's total impact / Mark Rhodes; title: Reaching difficult to access populations. Audience research, for whom, how and why? / Stephen Hegarty, Haleh Vaziri; title: Nigeria: a 'do it yourself' case study. Evaluation of the radio programme Hannu Daya / Graham Mytton; title: How our listeners see us. The evolving image and position of Radio Free Europe/Radio Liberty from the Cold War to the present / R. Eugene Parta; title: Crises past: InterMedia's experience in supplying research quickly when it counts / David G. Gibson; title: Reflections on media research in Muslim societies after 9/11: sense and sensibilities / Haleh Vaziri; title: Crises and calamities through the prism of foreign language broadcasts / Valentina Zlobina; title: But don't overlook shortwave / Graham Mytton; title: Soft or bumpy landings? Explaining stereotypes and prejudices in conjunction with tuning in to international stations / Roland Schürhoff; title: Does an 'all-German' TV channel have a market potential in the USA? Results of two surveys for "German TV" / Oliver Zöllner, Alice Buslay-Wiersch, Roland Schürhoff; title: Political analysis for professionals and amateurs / Valentina Zlobina.