An empirical study on tendencies towards word-of-mouth communication of mobile phone users
By: S. Ramesh Kumar... [et al.].
Contributors: Indian Institute of Management, Bangalore
Series: Working paper -- no. 312
Publisher: Indian Institute of Management
Published: 2009
Place of publication: Bangalore
Language: eng
Format: Microform
Number of pages: 26
Subjects: Consumer behavior; Attitudes; Consumers
Description: With reference to India.
Notes: Includes bibliographical references (p. 22-23).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2011. x microfiches Master microform held by: DLC.