A Comparison of three research methodologies for pilot testing new television programs.
Contributors: Corporation for Public Broadcasting. Office of Communication Research.
Publisher: Office of Communication Research, Corp. for Public Broadcasting
Published: 1981
Place of publication: Washington, D.C
Language: eng
Number of pages: 132
Subjects: Television programs -- Rating.; Television programs -- United States.
Other titles: Comparison, pilot research methodologies.
Notes: Spine title: Comparison, pilot research methodologies.