Blow the Whistle on Your Competition! - How to Brand Position Your Company to Win in the Marketplace of the Mind
Publisher: Ampersand Pub
Published: March 20, 1999
Language: eng
Format: Paperback
Number of pages: 215
ISBN-13: 9781893568013
Subjects: Business & Economics / Marketing / General; Advertising; Advertising & Promotion; Brand choice; Brand name products; Business & Economics; Business / Economics / Finance; Corporate image; Customer loyalty; Management; Marketing; Positioning (Advertising); Business & Economics / Advertising & Promotion; Business/Economics