Integrating corporate communications
Subtitle: the cost-effective use of message and medium
By: James L. Horton.
Publisher: Quorum Books
Published: 1995
Place of publication: Westport, Conn
Language: eng
Number of pages: 324
Subjects: Communication in management -- Cost effectiveness; Communication in organizations; Corporations -- Communication systems
Description: Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines.

He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.
Notes: Includes bibliographical references and index.