Media literacy
By: W. James Potter.
Publisher: Sage Publications
Published: 1998
Place of publication: Thousand Oaks
Language: eng
Number of pages: 406
Subjects: Media literacy.
Notes: Includes bibliographical references and index.
Table of contents: title: INTRODUCTION : What is media literacy?; title: The importance of media literacy; title: SKILLS : How does the human mind work?; title: Developmental perspective; title: KNOWLEDGE : What is news?; title: Commercial advertising; title: What is entertainment?; title: Development of the mass media industries; title: Economic perspective; title: Who owns and controls the mass media?; title: What is an audience?; title: Broadening our perspective on media effects; title: How do the effect processes work?; title: Media influence on institutions; title: The importance of real-world knowledge; title: PUTTING IT ALL TOGETHER : The media literacy perspective; title: Strategies for increasing literacy.