Mercadotecnia electoral
Subtitle: estrategias y tácticas de campaña
By: J. Melchor Velázquez Reyes ... [et al.].
Contributors: Velázquez Reyes, José Melchor.; Universidad Juárez del Estado de Durango. Facultad de Contaduría y Administración.
Edition: 1. ed.
Publisher: Facultad de Contaduría y Administración de la Universidad Juárez del Estado de Durango
Published: 2005
Place of publication: Durango, Dgo., México
Language: spa
Number of pages: 198
Subjects: Campaign management; Communication in politics; Marketing -- Political aspects
Other titles: Estrategias y tácticas de campaña
Notes: Includes bibliographical references (p. 187-193) and index.