Psychophysiological measurement and meaning
Subtitle: cognitive and emotional processing of media
By: Robert F. Potter, Paul D. Bolls
Contributors: Bolls, Paul David, 1966-
Series: Communication series; Routledge communication series
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 285
ISBN-13: 9780805862867; 9780415994149
Subjects: Psychophysiology; Mass media; Psychological aspects; Communication; Psychometrics; Research
Other titles: Cognitive and emotional processing of media
Description: "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.  This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.
Notes: Includes bibliographical references (p. [258]-281) and index.
Table of contents: title: Psychophysiology in the context of media processes and effects research; title: Psychophysiology: theoretical assumptions and a history of the field; title: Key terms and concepts in psychophysiology; title: Psychophysiological measures of cognitive processing of media; title: Psychophysiological measures of emotional processing of media; title: Emerging psychophysiological measures for media research; title: Connecting psychophysiology to other measures of mediated message processing; title: On your own: setting up a media psychophysiology lab and conducting experiments; title: Pscyhophysiological measures and meaning: implications of current research and a peek at the future.