Creating & sustaining brand equity
Subtitle: aspek manajerial dan akademis dari branding
By: Ike Janita Dewi, Ph.D.
Publisher: Amara Books
Published: 2009
Place of publication: Sleman, Yogyakarta
Language: ind
Number of pages: 165
ISBN-13: 9789793485768
Other titles: Creating and sustaining brand equity
Description: On branding and brand equity in Indonesia.
Notes: In Indonesian.

Includes bibliographical references and index.