Principles of marketing
By: Philip Kotler, Gordon H.G. McDougall.
Contributors: McDougall, Gordon H. G., 1942-
Edition: Canadian ed. --
Publisher: Prentice-Hall Canada
Published: 1983
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 604
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.