Semiotic analysis for advertisers & marketers
Subtitle: an outline
By: Mariana Bockarova, Marcel Danesi
Contributors: Danesi, Marcel, 1946-, author, writer of preface .
Series: Language, media & education studies -- 57; Language, media & education studies -- 57.
Publisher: Legas
Published: 2013
Place of publication: Ottawa, ON
Language: eng
Number of pages: 55
ISBN-13: 9781897493434
Subjects: Semiotics in advertising; Advertising; Language; Marketing; Communication in marketing; Semiotics
Notes: Includes bibliographical references.