The romance of marketing history
Subtitle: proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003
By: editor, Eric H. Shaw.
Contributors: Shaw, Eric H.; Michigan State University.; Association for Historical Research in Marketing.
Publisher: Association for Historical Research in Marketing
Published: 2003
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 302
Subjects: Marketing -- History -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references and index.