On the estimation of lagged effects of advertising
By: Johny K. Johansson
Series: Faculty working papers -- 73; Faculty working papers -- 73.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1972
Place of publication: Urbana, Ill
Language: eng
Number of pages: 17
Notes: "November 17, 1972."

Includes bibliographical references.