Brands and Branding
Publisher: Economist Books
Published: November 27, 2003
Format: Hardcover
Number of pages: 256
ISBN-13: 9781861976642
Subjects: Sales & marketing; Business/Economics
First sentence: The Oxford American Dictionary (1980) contains the following definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark.