California winery management and marketing
By: Richard L. Maher ; interviews conducted by Ruth Teiser in 1990 and 1991.
Contributors: Teiser, Ruth.; Bancroft Library. Regional Oral History Office.
Published: 1992
Language: eng
Number of pages: 76
Subjects: Vintners -- California -- Interviews.; Wine and wine making -- California.
Genres: Interviews.
Other titles: Wine Spectator California winemen oral history series.
Description: Maher discusses his sales career beginning with Procter & Gamble in 1960; work in the wine industry: Gallo (1965-1968), Heublein (1968-1969, 1972-1975, 1989-1992), Christian Bros. (1986-1989); national and multinational corporations in the wine business; Napa Valley land ownership and use; future direction of wine industry.