Mastering data mining
Subtitle: the art and science of customer relationship management
By: Michael J. A. Berry, Gordon Linoff.
Contributors: Linoff, Gordon.; Berry, Michael J. A.
Publisher: Wiley Computer Pub.
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 494
Subjects: Marketing -- Data processing.; Data mining.; Business enterprises -- Computer networks -- Management.
Notes: Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.