Consumer behaviour
By: Hayden Noel
Series: Basics marketing -- 01; Basics marketing -- 01.
Publisher: AVA Academia; Distributed in the USA by Ingram Publisher Services
Published: 2009
Place of publication: Lausanne, Switzerland; La Vergne, TN
Language: eng
Number of pages: 175
ISBN-13: 9782940373840
Subjects: Marketing; Consumer behavior
Other titles: Consumer behavior
Description: This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
Notes: Numbering on alternate pages.

Includes bibliographical references (p. [176]).
Table of contents: title: What  is a consumer behavior? --; title: Ethnic, religious and group influences --; title: Class, age and gender influences --; title: Consumer motivation, perception and attitude --; title: Consumer knowledge and memory --; title: The consumer as a decision maker.