Strategic decisions from behavioral research
By: 1st Annual Behavioral Research Conference, January 24-26, 1990. Axioms under review : challenging the conventional wisdom of marketing and attitude research / 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings.
Contributors: American Marketing Association.; Attitude Research Conference (21st : 1990 : Newport Beach, Calif.).
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 232
Subjects: Consumer behavior -- Research -- United States -- Congresses.; Marketing research -- United States -- Congresses.; Marketing executives -- United States -- Attitudes -- Congresses.
Other titles: Axioms under review.
Notes: Includes bibliographical references.