The business of design
By: Joseph DeSetto.
Publisher: Delmar Cengage Learning
Published: 2009
Place of publication: Clifton Park, NY
Language: eng
Number of pages: 177
ISBN-13: 9781428322295
Subjects: Design; Design -- Case studies; Commercial art; Commercial art -- Case studies; Graphic arts; Graphic arts -- Case studies
Genres: Case studies.
Notes: Includes index.

System requirements for accompanying DVD: DVD player or DVD-ROM drive.
Table of contents: title: The creative industry; title: The business of design; title: The industry; title: Compensation; title: The employers; title: How business thinks; title: The business worldview; title: Competitive advantage; title: The profit equation; title: The jobs; title: Titles and responsibilities; title: Types of designers; title: The job search; title: Marketing; title: Unique positioning; title: Sales funnel; title: Relationship management; title: Proposals and projects; title: Charging for your work; title: Project scope; title: Project management; title: Legal issues; title: Intellectual property; title: Contractual issues; title: Design assets; title: Products; title: Licensing; title: Your own firm; title: Structure; title: Professional advice; title: Business models.