The Adweek copywriting handbook
Subtitle: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
By: Joseph Sugarman
Publisher: J. Wiley
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 338
ISBN-13: 9780470051245
Subjects: Advertising copy -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc
Other titles: Copywriting handbook; Adweek
Notes: "An Adweek book"--Cover

Includes bibliographical references (p. 325-326) and index