Business to business direct marketing
Subtitle: proven direct response methods to generate more leads and sales
By: Robert W. Bly.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1998
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 403
Subjects: Industrial marketing.
Other titles: Direct marketing
Description: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Notes: Includes bibliographical references (p. 389-395) and index.