Product knowledge
Subtitle: the key to successful cross-selling : handbook
By: Mary Ann Pezzullo with David Tenenbaum.
Contributors: Tenenbaum, David.; American Bankers Association. Education Policy and Development Group.
Publisher: Education Policy & Development, American Bankers Association
Published: 1988
Place of publication: Washington, D.C. (1120 Connecticut Ave., N.W. Washington 20036)
Language: eng
Number of pages: 142
Subjects: Cross-selling financial services.