Corporate sponsorship
Subtitle: a look at the moderating effects of fit and reach on image and purchase intentions
By: by Karen L. Becker-Olsen
Publisher: Lehigh University
Published: 1998
Place of publication: Bethlehem, PA
Language: eng
Subjects: Corporate sponsorship -- United States.
Notes: Curriculum vitae.

Thesis (Ph.D.)--Lehigh University, 1998.

Bibliogr.

Facsim. reproduction. Ann Arbor, MI : UMI Dissertation Services, 2000.

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