The real mad men
Subtitle: the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever
By: Andrew Cracknell ; foreword by Sir John Hegarty
Publisher: Quercus
Published: 2011
Place of publication: London
Language: eng
Number of pages: 224
ISBN-13: 9780857384270
Subjects: Advertising agencies; History; Advertising; Advertising executives; Agences de publicité; Histoire; Directeurs de la publicité
Description: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Notes: Includes bibliographical references (pages 220-221) and index.
Table of contents: title: Machine generated contents note: 1. The Story So Far; title: 2.A Growing Respect; title: 3. The Unlikely Hero; title: 4. Lighting the Touchpaper; title: 5. Thinking Small; title: 6. The Word Spreads; title: 7. Avis v Hertz; title: 8. Changing Times; title: 9. Thinking Big; title: 10. Women of the Avenue.