Advertising management
Subtitle: criteria, analysis, and decision making
By: John D. Leckenby, Nugent Wedding.
Contributors: Wedding, C. Nugent, 1912-
Series: Grid series in advertising and journalism
Publisher: Grid Pub.
Published: 1982
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 657
Subjects: Advertising -- Management.
Notes: Includes bibliographical references and index.