Advertising communications & promotion management
By: John R. Rossiter, Larry Percy.
Contributors: Percy, Larry.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill Companies
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 640
Subjects: Advertising.; Communication in marketing.; Sales promotion.
Other titles: Advertising communications and promotion management
Notes: Includes bibliographical references and indexes.