Campaigning for hearts and minds
Subtitle: how emotional appeals in political ads work
By: Ted Brader.
Series: Studies in communication, media, and public opinion
Publisher: University of Chicago Press; University Of Chicago Press
Published: 2006
Place of publication: Chicago
Language: eng
Number of pages: 280
Subjects: Political psychology; Advertising, Political; Communication in politics; Persuasion (Psychology); Emotions and cognition
Notes: Includes bibliographical references and index.
Table of contents: title: Appealing to hopes and fears; title: The art and science of campaigning; title: The political psychology of emotional appeals; title: Emotion and the motivational power of campaign ads; title: Emotion and the persuasive power of campaign ads; title: Emotional appeals in ad campaigns; title: Hearts and minds : rethinking the role of emotion in political life.