Creating images and the psychology of marketing communications
By: edited by Lynn R. Kahle & Chung-Hyun Kim.
Contributors: Kahle, Lynn R.; Kim, Chʻung-hyŏn, 1950-
Publisher: Lawrence Erlbaum Associates, Publishers
Published: 2006
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 405
Subjects: Consumers' preferences -- Cross-cultural studies; Consumer behavior -- Cross-cultural studies; Imagery (Psychology); Brand choice; Attachment behavior; Communication in marketing
Notes: Includes bibliographical references and index.