Programmwerbung durch Trailer
Subtitle: eine Analyse ihrer Effektivität
By: Christian Böringer
Series: Angewandte Medienforschung -- Bd. 36
Publisher: Reinhard Fischer
Published: 2005
Place of publication: München
Language: ger
Number of pages: 316
Subjects: Television advertising; Motion pictures in advertising; Advertising media planning
Notes: Originally presented as the author's thesis (doctoral)--Universität, Trier, 2005.

Includes bibliographical references (p. 228-248)