Einführung ökologischer Produkte
Subtitle: Timing-Strategien, dargestellt am Beispiel der Automobilindustrie
By: Michael Böttger.
Series: Schriftenreihe Unternehmensführung ;; Bd. 11
Publisher: Verlag Wissenschaft und Praxis
Published: 1996
Place of publication: Sternenfels
Language: ger
Number of pages: 206
Subjects: Automobile industry and trade -- Germany -- Management.; Green marketing -- Germany.; Green products -- Germany.
Notes: Includes bibliographical references (p. 185-206).
Originally presented as the author's thesis (doctoral)--Universität Frankfurt am Main, 1995.