Marketing Performance
Subtitle: Messen - Analysieren - Optimieren
By: by Hans H. Bauer, Gregor Stokburger, Maik Hammerschmidt
Contributors: Hammerschmidt, Maik; Stokburger, Gregor; SpringerLink (Online service)
Publisher: Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden
Published: 2006
Place of publication: Wiesbaden
Language: ger
Format: [electronic resource] :
ISBN-13: 9783409127288; 9783834906649
Subjects: Marketing; Economics