Wertewandel und Konsum
Subtitle: Fakten, Perspektiven und Szenarien für Markt und Marketing
By: Rüdiger Szallies, Günter Wiswede (Hrsg.).
Contributors: Szallies, Rüdiger.; Wiswede, Günter.
Publisher: Verlag Moderne Industrie
Published: 1990
Place of publication: Landsberg/Lech
Language: ger
Number of pages: 444
Subjects: Consumer behavior -- Germany.; Marketing -- Germany.
Notes: Includes bibliographical references and index.