Introduction to marketing
Subtitle: a step-by-step guide to all the tools of marketing
By: Geoff Lancaster & Paul Reynolds
Contributors: Reynolds, Paul (Paul Lewis)
Series: Marketing in action series; Marketing in action series
Publisher: Kogan Page
Published: 1999
Place of publication: London; Dover, N.H
Language: eng
Number of pages: 290
ISBN-13: 9780585379678
Subjects: Marketing; Management; BUSINESS & ECONOMICS; General; Distribution
Other titles: Guide to all the tools of marketing
Notes: Includes bibliographical references (pages 275-277) and index.