Inside Apple
Subtitle: the secrets behind the past and future success of Steve Job's iconic brand
By: Adam Lashinsky
Publisher: John Murray
Published: 2012
Place of publication: London
Language: eng
Number of pages: 223
ISBN-13: 9781848547216; 9781848547223; 9781848547230
Subjects: Management; Computer industry; Case studies; Creative ability in business; Industrial management; Corporate culture; Success in business; Industry; Computerindustrie; Unternehmen; Ledning och organisation; Dataindustri; Kreativitet i arbetslivet; Inc Apple Computer; Apple Computer Inc; Inc Apple computer
Description: Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
Notes: Includes index.
Table of contents: title: Machine generated contents note: 1.Rethink Leadership; title: 2.Embrace Secrecy; title: 3.Focus Obsessively; title: 4.Stay Start-Up Hungry; title: 5.Hire Disciples; title: 6.Own Your Message; title: 7.Overwhelm Friends/Dominate Foes; title: 8.Plan for After Your Successor; title: 9.Inspire Imitators; title: 10.One More Thing.