Audience Economics
Subtitle: Media Institutions and the Audience Marketplace
Publisher: Columbia University Press
Published: September 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780231126526
Subjects: Advertising industry; Economics; Internet; Media Studies; Radio & television industry; Advertising & Promotion; Mass Media - General; Social Science / Media Studies; Business / Economics / Finance; Television advertising; United States; Business/Economics
First sentence: The audience marketplace is a vital component of the U.S. economy.