Innovation strategies in new product development
Subtitle: balancing technological, marketing and complementary competencies of a firm
By: Tanja Rajkovič
Series: European university studies. Series V, Economics and management -- v. 3390 = Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; -- Bd. 3390 = Publications Universitaires Européennes. Série V, Sciences économiques, gestion d'entreprise ; -- v. 3390; Europäische Hochschulschriften -- Bd. 3390.
Publisher: Peter Lang
Published: 2011
Place of publication: Frankfurt am Main; New York
Language: eng
Number of pages: 188
ISBN-13: 9783631619636
Subjects: Technological innovations; Management; Competition
Description: 188 p. : 21 cm