Cases in marketing management and strategy
Subtitle: volume 4
By: edited by Catherine KilBride and Gerry Mortimer
Contributors: Marketing Institute (Ireland)
Publisher: The Marketing Institute
Published: 2005
Place of publication: Dublin
Language: eng
Number of pages: 334
Subjects: Marketing; Case studies; Management
Notes: Preface: This is the sixth volume of case studies in this series and the fourth published in this format.

Includes bibliographical references.