Handbook of online marketing research
By: Joshua Grossnickle, Oliver Raskin.
Contributors: Raskin, Oliver.
Publisher: McGraw-Hill
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 433
Subjects: Marketing research -- Data processing.; Marketing research -- Computer network resources.; Internet.
Description: "In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price."--Jacket.
Notes: Includes index.