Branding @ the Digital Age
Contributors: Herbert M. Meyers (Editor); Richard Gerstman (Editor)
Publisher: Palgrave Macmillan; Palgrave
Published: January 12, 2002
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780333947692
Subjects: Business & Management; Internet; Sales & marketing; Computer Networks; Merchandising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; E-Commerce - Internet Marketing; Business & Economics / Marketing / General; Electronic Commerce; Marketing - General; Brand name products; Branding (Marketing); Internet marketing
First sentence: Bojana Fazarinc was until recently the Director of Global Marketing Services and Brand Management at Hewlette-Packard Company, a position she held for five years.