Marketing professional services
Subtitle: forward-thinking strategies for boosting your business, your image, and your profits
By: Philip Kotler, Thomas Hayes, Paul N. Bloom.
Contributors: Hayes, Thomas J. 1953-; Bloom, Paul N.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2002
Place of publication: Paramus, NJ
Language: eng
Number of pages: 422
Subjects: Professions -- Marketing.
Description: "Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--BOOK JACKET.
Notes: Includes bibliographical references and indexes.