A comparative study of media exposure models
By: Jean-Louis Chandon.
Series: The History of advertising
Publisher: Garland Pub.
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 631
Subjects: Advertising media planning -- Mathematical models.; Advertising media planning -- Data processing.
Notes: Bibliography: p. 619-631.
Originally presented as the author's thesis (Ph.D.--Northwestern University, 1976)