Brand new
Subtitle: art & commodity in the 1980s
By: edited by Gianni Jetzer ; with essays by Gianni Jetzer, Bob Nickas, Leah Pires ; chronology by Patrick Jaojoco
Contributors: Hirshhorn Museum and Sculpture Garden
Published: 2018
Language: eng
Number of pages: 192
ISBN-13: 9780847862412
Copyright date: 2018
Subjects: American Art; Commercial products in art; Popular culture in art; Exhibitions; Nineteen eighties; Art and society; Appropriation (Art); Branding (Marketing); History
Other titles: Brand new :; Art & commodity in the 1980s; Art and commodity in the 1980s
Description: This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York's downtown art scene in the 1980s' from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists' focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in 'brand-new' types of painting, sculpture, photography, installation, and performance. In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.
Notes: Catalog of an exhibition held at the Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, D.C., February 14-May 13, 2018.

Includes bibliographical references.
Table of contents: title: Brand new : art and commodity in the 1980s  -- Gianni Jetzer; title: 1979-1982: DIY --; title: Pleasure/function: aesthetic services via 1980  -- Leah Pires; title: 1983-1986: the new capital --; title: Trading in futures  -- Bob Nickas; title: 1987-1989: dissemination & contamination.