Marketing opérationnel
By: (editedby) Richard Towell, Robert Crawshaw.
Contributors: Towell, Richard.; Crawshaw, Robert H.; AFLS.
Publisher: Association for French Language Studies in conjunction with Media Services Productions of the University of Lancaster
Published: 1986
Place of publication: (Lancaster)
Language: fre
Number of pages: 162
Subjects: French language -- Business French.; French language -- Text-books for foreigners.; Marketing.
Notes: Bibliography, p162.

French text, English introduction.