Attitude research reaches new heights
By: Charles W. King and Douglas J. Tigert, editors ; [third annual attitude research conference staged by] the Attitude Research Committee, American Marketing Association.
Contributors: King, Charles W.; Tigert, Douglas J.
Series: Marketing research techniques bibliography series -- number 14
Publisher: Attitude Research Committee, American Marketing Association
Published: 1971
Place of publication: [Chicago]
Language: eng
Number of pages: 339