Marketing
By: Warren Keegan, Sandra Moriarty, Tom Duncan.
Contributors: Moriarty, Sandra E.; Duncan, Tom
Edition: 2nd ed., annotated instructors ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Subjects: Marketing.
Notes: Includes bibliographical references (p. N-1 to N-10) and indexes.