Discrete Choice Experiments in Marketing
Subtitle: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement (Contributions to Management Science)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: March 16, 2000
Language: eng
Format: Paperback
Number of pages: 173
ISBN-13: 9783790810455
Subjects: Business systems analysis; Economic statistics; Sales & marketing; Consumers' preferences; Consumer Behavior; Economic Theory; Business & Economics; Mathematics; Business/Economics; Marketing - Research; Advertising & Promotion; General; Business & Economics / Marketing / General; Consumer Behavior - General; Choice (Economic theory); Keuzegedrag.; Marketing.; gtt