Business management
Subtitle: Executive manuals 27 and 28 : How to prepare effective copy -- being executive manual 27, on advertising and marketing, in a complete plan of training and service for executive work ; Technique in preparing copy -- being executive manual 28, on advertising and marketing, in a complete plan of training and service for executive work
By: investigated, organized, and presented by the research, consultation, and editorial staffs of LaSalle Extension University ; especially acknowledging the advice and co-operation of Robert R. Updegraff, member, Ray D. Lillibridge, Inc., Bartley J. Doyle, president, Keystone Publishing Company, Lewis B. Jones, vice president, Eastman Kodak Company, Saunders Norvell, formerly chairman of the board, McKesson & Robbins, Inc
Series: The 100 executive manuals -- 27-28; The one hundred executive manuals -- 27-28; 100 executive manuals -- 27-28
Publisher: LaSalle Extension University
Published: 1925
Place of publication: Chicago, IL
Language: eng
Number of pages: 64
Subjects: Advertising copy; Advertising; Marketing; Executives; Training of
Other titles: How to prepare effective copy.; Technique in preparing copy.
Notes: From the library of Ellwood Hirzel.