Taehan Minʼguk ŭn chigŭm chʻehŏm chihyang sahoe
Subtitle: chʻehŏm yŏnchʻul ŭi ihae wa pangbŏp
By: Song Hae-ryong, Kim Wŏn-je, Cho Hang-min.
Contributors: Kim, Wŏn-je.; Cho, Hang-min.
Edition: Chʻopʻan. 
Publisher: Kʻŏmyunikʻeisyŏn Buksŭ
Published: 2006
Place of publication: Taehan Minʼguk, Sŏul
Language: kor
Number of pages: 202
Subjects: Marketing -- Management. ; Marketing -- Korea (South) -- Management; Customer services -- Management. ; Mass media -- Economic aspects; Consumer behavior
Notes: Includes bibliographical references (p. 200-202).