The Campaign
Subtitle: Rudy Giuliani, Ruth Messinger, Al Sharpton, and the Race to Be Mayor of New York City
Publisher: Westview Press
Published: September 1999
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780813366982
Subjects: Biography: general; Elections & referenda; Local government; U.S. Urban Politics And Problems; Political Science; U.S. Elections And Voting; Politics / Current Events; Politics/International Relations; New York; Political campaigns; Government - State & Provincial; Political Process - Elections; PARTIES AND ELECTIONS; American Government; Urban Studies; United States - State & Local - General; History; Campaign management; Elections; New York (State)
Description: "Evan J. Mandery, research director on Ruth Messinger's doomed challenge to Mayor Rudy Giuliani, offers a behind-the-scenes look at political campaigns in the television era. A day-to-day account of the 1997 New York City mayoral race, The Campaign takes us from former mayor David Dinkins's contemplation of a comeback bid to Rudy Giuliani's historic election-day victory. The book takes us to the real battlegrounds of modern politics: polls, focus groups, and television editing studios.

With Mandery as our guide, we watch firsthand as political consultants, modern mercenary generals, conceive of the ideal candidate and then attempt - through multimillion dollar advertising campaigns - to fit their client into that ideal, no matter how uncomfortably."--BOOK JACKET.

"The stars of the story are memorable: Rudy Giuliani, popping his eyes and tweaking the truth; Al Sharpton, the colorful preacher and rising political force; and Ruth Messinger herself, torn between her populist political upbringing and the modern political world where money dominates over all other concerns."--BOOK JACKET.