marketing direct en France
Subtitle: pratique du marketing direct, vente par correspondance, vente par téléphone, vente à domicile
By: Bruno Manuel, Dominique Xardel.
Contributors: Xardel, Dominique.
Edition: 3e éd.
Series: Dalloz gestion, Marketing
Publisher: Dalloz
Published: 1989
Place of publication: (Paris)
Language: fre
Subjects: Direct selling -- France.
Notes: Includes index.

Bibliography, p. (325).