First-store loyalty to US and British supermarkets
By: Robert East ... [et al.].
Contributors: East, Robert, 1940-; Kingston Business School.
Series: Occasional paper series -- no.27; Occasional paper series (Kingston Business School) -- no.27.
Publisher: Kingston Business School
Published: 1997
Place of publication: Kingston Upon Thames
Language: eng
Number of pages: 16
Subjects: Customer loyalty -- Great Britain.; Customer loyalty -- United States.; Market surveys -- Great Britain.; Market surveys -- United States.
Notes: Includes bibliographical references.