Designing and managing a research project
Subtitle: a business student's guide
By: Michael Jay Polonsky, David S. Waller.
Contributors: Waller, David S.
Publisher: Sage Publications, Inc.
Published: 2005
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 232
Subjects: Business -- Research -- Methodology
Description: "This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: The foundations; title: Introduction; title: Choosing a topic; title: The role of supervisor; title: Group dynamics and the role of conflict; title: Ethical considerations; title: Undertaking the research; title: Planning the research process; title: Literature review; title: Data gathering; title: Qualitative data analysis; title: Quantitative data analysis; title: Establishing recommendations; title: Communicating the results; title: Presenting the results; title: Writing your report; title: Oral presentations; title: Concluding remarks.