The sponsorship seeker's toolkit
By: Kim Skildum-Reid & Anne-Marie Grey
Contributors: Grey, Anne-Marie
Edition: 3rd ed.
Publisher: McGraw-Hill; McGraw-Hill Education
Published: 2008
Place of publication: North Ryde, N.S.W
Language: eng
Number of pages: 236
ISBN-13: 9780070138605
Subjects: Corporate sponsorship; Special events; Marketing; Fund raising
Description: This book is an easy-to-read, how-to guide for anyone or any business looking for sponsorship. It is accompanied by a CD-ROM.
Notes: Previous edition: 2003 [reprinted 2005].

Includes index.

Includes bibliographical references and index.
Table of contents: title: Planning. Internal planning; title: Marketing plan; title: Implementing the marketing plan; title: Sales. Understand what you have to offer; title: Creating a hit list; title: Proposals; title: Sales process; title: Special considerations for non-profit organisations; title: Negotiation; title: Servicing. Sponsorship planning and management; title: Leverage; title: Renewals and exits.