A marketing promotion model with word of mouth effects
By: Gary L. Lillien, Ambar G. Rao.
Contributors: Rao, Ambar G.
Series: WP ; 976-78; Working paper (Sloan School of Management) -- 976-78.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29