50 Shades of Digital Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305609
Table of contents: title: Sisältö; title: Spoiler alert; title: The Rise and Rise of the Influencer – What it means to today’s marketers; title: Find and Engage; title: What influencers mean to marketers; title: The Changing Psychology of the Social Shopper; title: Leverage your Assets!; title: Learn from the Media’s Example; title: The Value Theory of Content Marketing: It’s Priceless!; title: What’s content good for?; title: Top three tips for winning at multi-channel; title: If You Don’t Know Where you’re Going – All Roads Lead There!; title: Optimising your Inventory for Online Ad Campaigns; title: What Does the Future hold for the Marketing Organisation?; title: Don’t Mistake Reach for Influence; title: Developing a Mobile App vs. a Mobile Website; title: Benefits of developing a mobile app; title: Weighing up your options; title: Things to consider; title: The Rise of Visual Social Media – Instagram, Pinterest and Tumblr; title: Tumblr; title: Pinterest; title: Instagram; title: Conclusion; title: The Role Video has to play in Driving Traffic and Increasing Profitability; title: The case for video; title: More traffic, more purchases?; title: The Integration of Search and Social; title: The Importance of Speed to eCommerce Companies; title: Ditching the SEO Silos: Integrate the 5 Pillars of SEO; title: The Foundation: Keyword Research; title: Pillar 1: Technical SEO; title: Pillar 2: User Experience; title: Pillar 3: Content Marketing and Outreach; title: Pillar 4: Public Relations; title: Pillar 5: Social Media; title: The Dos and Don’ts of Dealing with Bloggers; title: SEO Q&A on In-Depth Articles; title: What are in-depth articles?; title: I thought in-depth articles was an algorithm…; title: So are these new results in addition to normal search results?; title: Crikey – how do I get “in-depth article” ranks then?; title: Should I bother? I’d like to rank higher than the bottom 3 RESULTS; title: How to take Relationship Marketing to the Next Level; title: Why LinkedIn Is Your Best Lead Generation Friend; title: 3 Secrets LinkedIn Experts Keep To Themselves; title: Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for ‘lost in data’?; title: It’s Time to up Your Email Game; title: The Future of Online Content – Link Attributes and the Authored Web; title: Has Digital Changed PR; title: PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle; title: The Power of Seduction; title: Old school… it’s the future; title: Treat your Website like a Shop or Dealership; title: Has Digital Killed Traditional?; title: Building an e-commerce Business from Zero; title: Hold the Champagne; title: Full Stack Marketing 101; title: How to Become a Full Stack Marketer; title: Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?; title: Advertising Needs More People Who Understand the Data; title: How to Reach More Customers and Deliver on your Brand Promise; title: How important is “Time of Day sending”?; title: Why Expertise and Empathy are the Future of Digital Marketing; title: ‘Digital’ Still Means So Many Different Things to Different People; title: Improving Conversions: Make it Easier to connect with your Customers; title: Why Marketers Need to Understand the Benefits of Mobile First; title: Are We Forgetting the Primary Function of a Mobile?; title: Time to get Emotional; title: Making the Most of Email Marketing Metrics; title: Campaign Metrics; title: Engagement Metrics; title: Mobile Metrics; title: ROI Metrics; title: Making the most of the metrics; title: There’s No Such Thing as Free Web Traffic; title: Digital Tactics: What Are You Going to Commit to?; title: Digital Marketing: The Science behind the Art?; title: Device Slice is King!; title: The Advent of Customer Engagement Marketing; title: How to Convince a Personal Brand to Use Your Company Brand; title: Why It’s Not Enough to Be Liked on Social Media; title: Social Customer Service – Are You Ready To Connect?