Cross-cultural buyer behavior
By: edited by Charles R. Taylor, Doo-Hee Lee.
Contributors: Taylor, Charles R., 1961-; Lee, Doo-Hee.
Series: Advances in international marketing -- v. 18
Publisher: Elsevier JAI
Published: 2007
Place of publication: Amsterdam; Oxford
Language: eng
Number of pages: 292
ISBN-13: 9780762314126
Subjects: Consumer behavior -- Cross-cultural studies.
Genres: Cross-cultural studies.
Notes: Includes bibliographical references.