Marketing management and administrative action
By: [by] Steuart Henderson Britt [and] Harper W. Boyd, Jr.
Contributors: Boyd, Harper W.
Series: McGraw-Hill series in marketing and advertising; McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1963
Place of publication: New York
Language: eng
Number of pages: 772
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.