Branded entertainment
Subtitle: A strategic approach towards integrating product placement practices in Turkey
By: Ayşe Simin Kara
Publisher: Gece Kitaplığı
Published: 2019
Place of publication: Ankara
Language: eng
Number of pages: 281
ISBN-13: 9786057623546
Subjects: Product placement in mass media; Advertising in motion pictures; Advertising
Notes: Includes bibliographical references (pages 251-272)