Principles of service marketing and management
By: Christopher Lovelock, Lauren Wright.
Contributors: Wright, Lauren.
Publisher: Prentice Hall
Published: 1999
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 414
Subjects: Service industries -- United States -- Marketing.; Service industries -- United States -- Management.
Notes: Includes bibliographical references (p. 388-396) and index.