New-product forecasting
Subtitle: models and applications
By: edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.
Contributors: Wind, Yoram.; Mahajan, Vijay.; Cardozo, Richard N.
Publisher: Lexington Books
Published: 1981
Place of publication: Lexington, Mass
Language: eng
Number of pages: 564
Subjects: New products -- Mathematical models; Product management -- Mathematical models; Sales forecasting -- Mathematical models
Notes: Includes bibliographies and index.