Advances in Services Marketing and Management: Research and Practice 
Subtitle: 1994 (Advances in Services Marketing and Management)
Contributors: Stephen W. Brown (Editor)
Publisher: JAI Press
Published: July 1994
Language: eng
Format: Hardcover
Number of pages: 279
ISBN-13: 9781559387262
Subjects: Management & management techniques; Sales & marketing; Service Industries Management; Business / Economics / Finance; Business/Economics; Management - General
First sentence: For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).