Digital marketing for dummies
By: by Ryan Deiss and Russ Henneberry
Contributors: Henneberry, Russ, author
Series: --For dummies®; --For dummies
Published: 2017
Language: eng
Number of pages: 334
ISBN-13: 9781119235590
Subjects: Digital media; Management; Internet marketing; Electronic commerce; Marketing; Strategic planning
Description: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Notes: Includes index.
Table of contents: title: Introduction; title: Getting started with digital marketing. Understanding the customer journey; title: Choosing the right marketing campaign; title: Crafting winning offers; title: Using content to generate fans, followers, and customers. Pursuing content marketing perfection; title: Blogging for business; title: Taking stock of 57 blog post ideas; title: Generating website traffic. Building high-converting landing pages; title: Capturing traffic with search marketing; title: Leveraging the social web; title: Tapping into paid traffic; title: Following up with email marketing; title: Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business; title: Optimizing your campaigns for maximum ROI; title: The part of tens. The ten most common digital marketing mistakes; title: Ten trending digital marketing skills to add to your resume; title: Ten essential tools for digital marketing success.