The quest for the other
Subtitle: ethnic tourism in San Cristóbal, Mexico
By: Pierre L. Van den Berghe.
Publisher: University of Washington Press
Published: 1994
Place of publication: Seattle
Language: eng
Number of pages: 169
Subjects: Tourism -- Mexico -- San Cristóbal de las Casas.; Indians of Mexico -- Mexico -- San Cristóbal de las Casas -- Social life and customs.
Description: Every year, millions of tourists scan the world for exotic locales where they can escape their own world and encounter the other. One such place is San Cristobal de las Casas, in Chiapas, Mexico, where you can observe German tourists struggling with chopsticks in a Chinese restaurant, to the accompaniment of pseudo-Chinese music played on an African thumb piano by a black American from San Francisco.

While eating, diners may purchase bows and arrows from Lacandon Indians pushed out of their native forests by the hum of chain-saws and advancing herds of Brahman cattle. San Cristobal is one of the frontiers of ethnic tourism where the privileged, moneyed, and leisured meet the poor, struggling, and exotic.

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Pierre van den Berghe, who first visited San Cristobal in 1959, found that between his visits in 1977 and 1987 the town had moved from seeing a small daily volume of mostly back-pack tourists to accommodating a daily flow of hundreds of tourists of all descriptions. He decided to investigate the impact of tourism in the area, and the result is the first study of its kind dealing with Mexico, as well as the first book-length study of ethnic tourism - tourism motivated by an active search for the "ethnically exotic." Van den Berghe skillfully combines interviews, statistics, observation, and analysis to produce a vivid and insightful picture of the interaction between tourists, the indigenous Maya population, and the ladinos who act as the middlemen between the other two groups.
Notes: Includes bibliographical references (p. 157-164) and index.