Blue Ocean Strategy
Subtitle: How to Create Uncontested Market Space and Make Competition Irrelevant
Publisher: Harvard Business School Press
Published: February 3, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781591396192
Subjects: Business strategy; Marketing - General; Marketing Management; Product Management; Business & Economics; Business / Economics / Finance; Strategic Planning; Business/Economics; Investments & Securities - General; Market segmentation; New products
First sentence: A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports.