Kukka pŭraendŭ segyehwa
Subtitle: iron kwa silche = Globalizing brand Korea : theory and practice
By: Han Ch'ung-min chiŭm
Edition: Ch'op'an
Series: HY collection -- 004; HY collection -- 4.
Publisher: Hanyang Taehakkyo Ch'ulp'anbu; Hanyang University Press
Published: 2016
Place of publication: Sŏul
Language: kor
Number of pages: 303
ISBN-13: 9788972184959
Subjects: Civilization; Foreign public opinion; Korean National characteristics; Branding (Marketing); Public opinion
Other titles: Globalizing brand Korea : theory and practice
Notes: Includes bibliographical references (pages 288-303).