The rejected prospect
Subtitle: highlighting the scope of consumer influence and ways of approaching the subject
By: editors, Ralf Helenius & Riku Matilainen.
Contributors: Helenius, Ralf.; Matilainen, Riku.
Series: Politeia,; 7; Politeia (Helsinki, Finland) ;; 7.
Publisher: Swedish School of Economics and Business Administration
Published: 1992
Place of publication: Helsingfors
Language: eng
Number of pages: 187
Subjects: Consumer behavior -- Scandinavia.; Consumption (Economics) -- Scandinavia.
Notes: Includes bibliographical references.