Word of mouth marketing
Subtitle: how smart companies get people talking
By: Andy Sernovitz
Publisher: Kaplan Pub.
Published: 2006
Place of publication: Chicago, IL
Language: eng
Number of pages: 184
ISBN-13: 9781419593338
Subjects: Word-of-mouth advertising
Description: Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work.