Transition from sales and operations planning to integrated business planning
Subtitle: moving from fundamental demand and supply balancing to strategic management
By: by George E. Palmatier with Colleen Crum
Contributors: Crum, Colleen, 1953-
Publisher: Oliver Wight International; Dog Ear Publishing, LLC
Published: 2013
Place of publication: New London, NH
Language: eng
Number of pages: 96
ISBN-13: 9781457518256
Subjects: Business planning; Strategic planning
Description: "Follow Jack Baxter, President of the fictional Global Products and Services, Inc., as he considers the business advantages of evolving Sales and Operations Planning into Integrated Business Planning. Jack takes steps to launch IBP initiative and, once again, taps Mark Ryan, General Manager, to lead the effort"--P. [4] of cover.