Sales forecasting management
Subtitle: understanding the techniques, systems, and management of the sales forecasting process
By: John T. Mentzer & Carol C. Bienstock.
Contributors: Bienstock, Carol C.
Publisher: Sage Publications
Published: 1998
Place of publication: Thousand Oaks
Language: eng
Number of pages: 274
Subjects: Sales forecasting -- Management.; Marketing research -- Management.
Notes: Includes bibliographical references and index.
System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.