Gays, lesbians, and consumer behavior
Subtitle: theory, practice, and research issues in marketing
By: Daniel L. Wardlow, guest editor.
Contributors: Wardlow, Daniel L.
Series: Journal of homosexuality -- v. 31 no. 1/2
Publisher: Haworth Press
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 261
Subjects: Homosexuality.; Consumer Satisfaction.; Advertising.; Behavior.; Gay consumers -- United States.; Lesbian consumers -- United States.; Marketing research -- United States.; Advertising -- United States.
Notes: Includes bibliographical references and index.
Table of contents: value: Foreword / Janeen Arnold Costa; value: Introduction / Daniel L. Wardlow; value: We're here, we're queer, and we're going shopping! / Lisa Peñaloza; value: Gift-giving among gay men / Margaret Rucker, Anthony Freitas, Oscar Huidor; value: Mainstream legitimization of homosexual men through Valentine's Day gift-giving and consumption rituals / Peter J. Newman, Michelle R. Nelson; value: Desire and deviate nymphos : performing inversion(s) as a lesbian consumer / sidney matrix; value: Communities, commodities, cultural space, and style / Anthony Freitas, Susan Kaiser, Tania Hammidi; value: Appearance and self-presentation research in gay consumer cultures / Nancy A. Rudd; value: "Excuse me, sir? May I help you and your boyfriend?" : salespersons' differential treatment of homosexual and straight customers / Andrew W. Walters, Maria-Cristina Curran; value: Discrimination against same-sex couples in hotel reservation policies / David A. Jones; value: The effect of homosexual imagey in advertising on attitude toward the ad / Subodh Bhat, Thomas W. Leigh, Daniel L. Wardlow; value: The social marketing of Project ARIES : overcoming challenges in recruiting gay and bisexual males for HIV prevention counseling / Douglass S. Fisher ... [et al.]; value: Marketing to the homosexual (gay) market / M. Wayne DeLozier, Jason Rodrigue; value: Some comments on "Marketing to the homosexual (gay) market ... " / Subodh Bhat; value: Out of the closet and into the marketplace : meeting basic needs in the gay community / John E. Bowes.