Essentials of the promotional mix
By: [by] Harry Deane Wolfe [and] Dik Warren Twedt.
Contributors: Twedt, Dik Warren, 1920- joint author.
Publisher: Appleton-Century-Crofts
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 304
Subjects: Marketing.; Sales promotion.
Notes: Includes bibliographical references.