A test of the consumer jury method of ranking advertisements
By: by Neil H. Borden and Osgood S. Lovekin with the assistance of Paul K. Edwards and Mabel Taylor Gragg.
Contributors: Lovekin, Osgood Stevnes, joint author.; Edwards, Paul K. 1898-1959.; Gragg, Mabel Taylor.
Series: Publication of the Graduate school of business administration, Harvard university,; vol. xxii no. 2
Publisher: Harvard university, Graduate school of business administration, Bureau of business research
Published: 1935
Place of publication: Boston
Language: eng
Number of pages: 61
Subjects: Advertising
Other titles: Consumer jury method of ranking advertisements.