Marketing That Works
Subtitle: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Edition: 1 edition
Publisher: Wharton School Publishing
Published: March 21, 2007
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780132390750
Subjects: Sales & marketing management; Executive Management; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Entrepreneurship; Management - General; Business enterprises; Management; New business enterprises