A conceptual framework for understanding views of the relationship between consumers and advertising in the marketplace
Subtitle: a thesis
By: presented by Cheryl Ellen Owens
Contributors: Harvard University. Graduate School of Business Administration
Published: 1983
Language: eng
Number of pages: 460
Subjects: Advertising; Public opinion; Consumers; Attitudes
Notes: Thesis (D.B.A.)--Harvard University, Graduate School of Business Administration.

Includes bibliographical references.