Foundations of marketing
By: Louis E. Boone, David L. Kurtz.
Contributors: Kurtz, David L., joint author.; Boone, Louis E.
Publisher: Dryden Press
Published: 1977
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 639
Subjects: Marketing
Notes: Includes bibliographical references and indexes.
"Expanded version of [the authors'] Contemporary marketing."