New Products Management
Edition: 9 edition
Publisher: McGraw-Hill/Irwin
Published: October 22, 2007
Language: eng
Format: Hardcover
Number of pages: 552
ISBN-13: 9780073529882
Subjects: Research & development management; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Marketing - General; Business & Economics / Marketing / General; Management - General; Management; New products