Type & Layout
Subtitle: Are You Communicating or Just Making Pretty Shapes
Contributors: David Ogilvy (Foreword)
Edition: 2nd edition
Publisher: The Worsley Press
Published: March 2005
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9781875750221
Subjects: Art; Desktop Publishing - General; Typography; Graphic design (Typography); Layout (Printing)
First sentence: Why should one magazine advertisement generate thousands of inquiries while a similar ad in the same issue for a competing product fails?