Perceptions of Risk and Source Credibility
Subtitle: New Relationships and Insights for a Consumer Researcher
Publisher: Palgrave Macmillan
Published: July 10, 2007
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781403947581
Subjects: Consumer Behavior - General; Marketing - Research; Business & Economics / Marketing / Research; Business & Economics; Business / Economics / Finance; Business/Economics