The information seekers
Subtitle: an international study of consumer information and advertising image [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.
Contributors: Engledow, Jack; Becker, Helmut, 1937-
Publisher: Ballinger Pub. Co.
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 373
Subjects: Consumer education -- Germany (West); Consumers; Consumer education; Consumers -- Germany (West); Advertising
Notes: "Published in cooperation with Consumer Research Institute." Bibliography: p. 365-367.