Beauty Trade
Subtitle: Youth, Gender, and Fashion Globalization
Publisher: Oxford University Press, Incorporated; Oxford University Press
Published: 2014
Language: eng
Number of pages: 208
ISBN-13: 9780199908066
Subjects: Beauty, personal; Feminine beauty (aesthetics); Adolescent girls; Women; Manufacturers
Description: "While it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many more the world over, from consumers to corporate elites. As trends spread so do ideas about standards of appearance and what is necessary to look good and fit in -- standards that are often influenced by ideas about race, class and gender norms. In looking at beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade takes seriously the question of whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela B. V. McCracken considers who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices and insights from political economy theory, the book presents a feminist analysis of the global economy of beauty." -- Publisher's description.