Scenarios in Marketing
Subtitle: From Vision to Decision
Contributors: Andrew Curry (Contributor); David Young (Contributor); Tim Westall (Contributor); Merlin Stone (Contributor); David Haigh (Contributor); Graham Clark (Contributor); Don Scultz (Contributor); Crawford Hollingworth (Contributor); Lloyd Burnett (Contributor)
Publisher: Wiley
Published: November 17, 2006
Language: eng
Number of pages: 244
ISBN-13: 9780470032725