Textuality and Contextuality
Subtitle: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe
Publisher: Lang GmbH, Internationaler Verlag der Wissenschaften, Peter
Published: 2017
Language: eng
Number of pages: 278
ISBN-13: 9783631706459
Subjects: Advertising; Language and culture; Multilingualism; Communication in marketing; Visual communication; Intercultural communication