Industrial buying and creative marketing
By: [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.
Contributors: Faris, Charles W., joint author.; Wind, Yoram.; Marketing Science Institute.
Series: Marketing Science Institute. Series of books
Publisher: Allyn & Bacon
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 288
Subjects: Industrial procurement; Marketing -- Management
Notes: Bibliography: p. 221-280.