マーケティングと消費者行動
Subtitle: māketingu saiensu no shintenkai
By: sekinin henshū Ōsawa Yutaka
Edition: Shohan.
Series: Gendai keieigaku -- 8
Publisher: Yūhikaku
Published: 1992
Place of publication: Tōkyō
Language: jpn
Number of pages: 311
Subjects: Marketing; Consumer behavior
Other titles: Māketingu to shōhisha kōdō
Notes: Includes bibliographical references and index.