Advertising and Consumer Psychology
Subtitle: Volume 3
Contributors: Jerry Olson (Editor); Keith Sentis (Editor)
Publisher: Praeger Publishers
Published: October 8, 1986
Language: eng
Format: Hardcover
Number of pages: 302
ISBN-13: 9780275921545
Subjects: Advertising & Promotion; Advertising; Business / Economics / Finance; Congresses; Consumer Behavior; Psychological aspects