Business marketing
By: Edward G. Brierty, Robert W. Eckles, Robert R. Reeder.
Contributors: Eckles, Robert W., 1927-; Reeder, Robert R., 1935-; Reeder, Robert R., 1935-
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1998
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 683
Subjects: Industrial marketing.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. 2nd ed. c1991.