Understanding and managing your customers
By: compiled by Peter Lancaster
Edition: Custom book edition.
Series: Pearson Custom Publication
Publisher: Pearson Education Limited
Published: 2009
Place of publication: Harlow, Essex
Language: eng
Number of pages: 234
ISBN-13: 9781847762214
Subjects: Customer relations; Management; Consumer behavior
Notes: Compiled from: Understanding and managing customers / edited by Isobel Doole, Peter Lancaster and Robin Lowe ; Marketing: real people, real choices. Fifth edition / by Michael R. Soloman, Greg W. Marshall and Elnora W. Stuart ; Consumer behaviour: a European outlook / by Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.