Real-life marketing and promotion strategies in college libraries
Subtitle: connecting with campus and community
By: Barbara Whitney Petruzzelli, editor.
Contributors: Petruzzelli, Barbara Whitney.
Publisher: Haworth Information Press; Routledge
Published: 2005
Place of publication: Binghamton, NY
Language: eng
Number of pages: 204
ISBN-13: 9780789031570; 9780789031587
Subjects: Academic libraries -- Marketing.; Academic libraries -- Public relations.; Libraries and colleges.; Libraries and students.
Other titles: College & undergraduate libraries.
Notes: Includes bibliographical references and index.
"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
Table of contents: title: Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug; title: Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black; title: Getting the word out : publicizing library programs and services to the community / Rob Withers; title: Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker; title: Marketing virtual reference : what academic libraries have done / Luke Vilelle; title: Marketing resources for the busy librarian / Deborah O. Lee; title: Drop them a postcard : another way to reach your patrons / John A. Cosgrove; title: Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine; title: Affordable, effective, and realistic marketing / Jane M. Verostek; title: Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez; title: Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson; title: We better get this party started! / Lisa Lavoie, Judith Markiewicz.