The 12 secrets of persuasive argument
By: Ronald Waicukauski, Paul Mark Sandler, and JoAnne Epps
Contributors: Sandler, Paul Mark; Epps, JoAnne A., 1951-
Publisher: American Bar Association
Published: 2009
Place of publication: Chicago
Language: eng
Number of pages: 241
ISBN-13: 9781604425949
Other titles: Twelve secrets of persuasive argument
Notes: Includes bibliographical references and index.
Table of contents: title: Secret 1 : focus on your goal; title: Secret 2 : tailor your argument to the decision-maker; title: Secret 3 : cultivate ethos; title: Secret 4 : base your argument on reasons; title: Secret 5 : build with evidence, law, and policy; title: Secret 6 : appeal to emotion; title: Secret 7 : use the best medium for the message; title: Secret 8 : strategically arrange your arguments; title: Secret 9 : argue with style; title: Secret 10 : use delivery to enhance communication; title: Secret 11 : engage your listener; title: Secret 12 : immunize and refute opposing points.