M-Business
Publisher: McGraw-Hill; McGraw-Hill Companies
Published: 2002
Place of publication: New York
Language: eng
Format: eBook
Number of pages: 302
ISBN-13: 9780071395908
Description: "Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." "M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology - covered exhaustively by others - to provide insight into the actual market drivers, enablers, and business applications."--Jacket.