Using Communication Theory
Subtitle: An Introduction to Planned Communication
Publisher: Sage Publications Ltd
Published: January 9, 1992
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780803984301
Subjects: Communication Studies; Planning; Communication (Specific Aspects); Business/Economics; Europe; USA; Sociology; Language Arts & Disciplines / Communication; Communication planning; Mass media
First sentence: A large part of this book will be devoted to the description of theories that can function as the basis for different communication strategies.