Fundamentals of managerial marketing
Subtitle: a first course
By: [by Dwight L. Gentry [and] Donald L. Shawver.
Contributors: Shawver, Donald L., joint author.; United States.
Publisher: Heath
Published: 1966
Place of publication: Boston
Language: eng
Number of pages: 557
Subjects: Marketing -- Management.
Notes: Includes bibliographies.
"Selected Federal legislative acts pertaining to marketing": p. 533-549.