Special protection of trade marks with a reputation under European Union law
By: edited by [written by] Michal Bohaczewski
Publisher: Kluwer Law International
Published: 2020
Place of publication: Alphen aan den Rijn, The Netherlands
Language: eng
Number of pages: 263
ISBN-13: 9789403520216
Subjects: Trademarks; Law and legislation; Trademark dilution
Other titles: Special protection of trademarks with a reputation under European Union law
Description: Special Protection of Trade Marks with a Reputation under European Union' Law offers a thorough study of the special regime of enhanced protection of trade marks with a reputation under EU law, including the latest legal developments. When a mark acquires reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded by trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This book is the first comprehensive guide to current European Union (EU) law and practices concerned with reputed trade marks, and it conducts an in-depth analysis of this extended protection provided by Regulation 2017/1001 on EU trade marks and Directive 2015/2436 under which it is mandatory across all Member States.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Special regime of protection of trade marks with a reputation --; title: Conditions for infringement common to all forms infringement of trade marks with a reputation --; title: Forms of infringement of trade marks with a reputation ---- Conclusion.