Advertising management and the business publishing industry
Subtitle: marketing notes and cases
By: Albert N. Greco.
Series: The New York University business magazine publishing series
Publisher: New York University Press
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 301
Subjects: Advertising -- Management.; Business literature -- Publishing.
Notes: Includes bibliographical references  (p. 263-289) and index.