Information et décision en marketing
By: Yves Evrard, Patrick Le Maire.
Contributors: Le Maire, Patrick, joint author.
Series: Dalloz gestion; Marketing
Publisher: Dalloz
Published: 1976
Place of publication: [Paris]
Language: fre
Number of pages: 253
Subjects: Marketing -- Management.; Marketing research.; Decision making.
Notes: Bibliography: p. [245]-250.
Includes index.