ARF criteria for marketing and advertising research.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1984
Place of publication: New York, N.Y. (3 E. 54th St., New York 10022)
Language: eng
Number of pages: 32
Subjects: Marketing research.; Advertising -- Research.
Other titles: Criteria for marketing and advertising research.
Notes: "June 1984."
Rev. ed. of: Criteria for marketing and advertising research.