Garlic capital of the world
Subtitle: Gilroy, garlic, and the making of a festive foodscape
By: Pauline Adema.
Publisher: University Press of Mississippi
Published: 2009
Place of publication: Jackson
Language: eng
Number of pages: 196
ISBN-13: 9781604731200; 9781604731217
Subjects: Food habits -- California -- Gilroy; Garlic -- Social aspects -- California -- Gilroy; Folk festivals -- California -- Gilroy; Gilroy (Calif.) -- Social life and customs
Notes: Includes bibliographical references and index.
Table of contents: title: Making a foodscape : Gilroy and the iconization of garlic; title: The festivalization of garlic : creating and celebrating community in Gilroy; title: From foreign to fad : garlic's twentieth-century transition; title: Garlic galore : festival inversion, subversion, and the enactment of labor relations; title: Place branding and selling place : creating and marketing identity capital; title: "This little piggy went to Pigfest; title: " : the paradox of Pigfest; title: Festive foodscapes : food symbolization and place making.