Handbook of Cross Cultural Marketing
Publisher: Jaico Publishing House
Published: June 15, 2005
Format: Hardcover
Number of pages: 392
ISBN-13: 9788172248000
Subjects: Customer services
First sentence: The growth in international trade since 1970 has seen unparalleled increases: $314 billion in trade in 1970 versus $5 trillion in 1995, a threefold increase in real terms (annual increases of 5 percent).