Principles of marketing, second edition(by) Philip Kotler
Subtitle: study guide
By: prepared by Harrison Grathwohl for P.S. Associates, Inc..
Contributors: Kotler, Philip.; P.S. Associates.
Publisher: Prentice-Hall; Prentice-Hall International
Published: 1983
Place of publication: Englewood Cliffs; London
Language: eng
Number of pages: 287
Subjects: Marketing.