Dictionary of advertising and direct mail terms
By: by Jane Imber and Betsy-Ann Toffler.
Contributors: Toffler, Betsy-Ann.
Series: Barron's business guides
Publisher: Barron's
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 514
Subjects: Advertising -- Dictionaries; Advertising, Direct-mail -- Dictionaries