Interbrand choice, media mix and market performance / Michael Porter
Contributors: Harvard University. Graduate School of Business Administration. Division of Research
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 75-52; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 75-52.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1975
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 14