How to launch or defend against competitive challenges to advertising claims
By: American Bar Association, Section of Antitrust Law.
Publisher: The Association
Published: 1995
Place of publication: [Chicago, Ill.]
Language: eng
Subjects: Advertising laws -- United States.; Consumer protection -- Law and legislation -- United states.; Competition, Unfair -- United States.; Deceptive advertising -- United States.
Notes: Includes bibliographical references.
Paper presented before the ABA Section of Antitrust Law Conference ... on Sept. 8, 1995 at the Plaza Hotel, New York, N.Y.