Fundamentals of marketing: additional dimensions, selections from the literature.
By: Edited by Jack L. Taylor, Jr., and James F. Robb.
Contributors: Robb, James F., joint comp.
Publisher: McGraw-Hill
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 561
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.