Anthropoloy & mass communication
Subtitle: media and myth in the new millennium
By: Mark Allen Peterson.
Series: Anthropology &
Publisher: Berghahn Books
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 321
Subjects: Mass media and anthropology.
Other titles: Anthropoloy and mass communication
Description: "Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis.

Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system.

Placing the anthropological study of mass media into historical and interdisciplinary perspectives, it examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the reemerging interest in media by anthropologists."--Jacket.
Notes: Includes bibliographical references and index.