Seizing the white space
Subtitle: growth and renewal through business model innovation
By: Mark W. Johnson.
Publisher: Harvard Business Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9781422124819
Subjects: Diversification in industry -- Management; Business planning; New products
Table of contents: title: The white space and business model innovation; title: The four-box business model framework; title: The white space within: transforming existing markets; title: The white space beyond: creating new markets; title: The white space between: dealing with industry discontinuity; title: Designing a new business model; title: Implementation; title: Overcoming incumbent challenges.