Small Giants
Subtitle: Companies That Choose to Be Great Instead of Big
Edition: Updated edition
Publisher: Portfolio Trade
Published: March 27, 2007
Language: eng
Format: Paperback
Number of pages: 268
ISBN-13: 9781591841494
Subjects: Entrepreneurship; Small businesses & self-employed; Small Business - General; Business Organization; Business & Economics; Business / Economics / Finance; Business/Economics; Corporate & Business History - General; Leadership; Management - General; Business & Economics / Corporate History; Business Ethics; Close corporations; Management; Private companies; Small business; United States
First sentence: At the Anchor Brewery on Mariposa Street in San Francisco, the air was thick with the sweet aroma of fermenting beer and the buzz of a tour group sampling the finished product in the oak-paneled taproom, but Fritz Maytag was oblivious to it all as he stood in his cluttered office, thumbing through a small, turquoise hardback book that had just arrived in the mail.
Description: Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.--From publisher description.