Titan
Subtitle: inside India's most successful consumer brand
By: Vinay Kamath
Publisher: Hachette Book Publishing India Pvt. Ltd.
Published: 2018
Place of publication: Gurugram, India
Language: eng
Number of pages: 187
ISBN-13: 9789350099780
Subjects: History; Clock and watch industry; Branding (Marketing); Horlogerie; Histoire; Stratégie de marque; Titan Company Limited (Hosur, India)
Notes: Also available as an e-book.
Table of contents: title: Luck by chance; title: High road to Hosur; title: Titan watches start ticking; title: The magic of Mozart; title: Misadventures in Europe; title: The timex affair; title: Tanishq becomes a blockbuster; title: On the fastrack; title: Living on the edge; title: Businesses of the future.