Marketing management and strategy
Subtitle: a reader
By: edited by PhilipKotler, Keith K. Cox.
Contributors: Kotler, Philip.; Cox, Keith K.
Edition: 4th ed.
Publisher: Prentice-Hall International
Published: 1988
Place of publication: London
Language: eng
Number of pages: 406
Subjects: Marketing -- Management.
Notes: Previous ed.: 1984.

Includes bibliographical references.