Le consommateur malin faca à la crise
Subtitle: le consommateur stratège
By: sous la direction de Fabrice Clochard et Dominique Desjeux
Series: Collection "Dossiers Sciences humaines et sociales"; Collection Dossiers sciences humaines et sociales
Publisher: Harmattan
Published: 2013
Place of publication: Paris
Language: fre
Number of pages: 274
ISBN-13: 9782336007243
Subjects: Consumers; Attitudes; Consumer behavior; Consumption (Economic); Willingness to pay; Economic conditions