The effects of mass media
By: Foreword by Paul F. Lazarsfeld
Publisher: Columbia University, Bureau of Applied Social Research
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 192
Subjects: Communication
Notes: "A report to the director of the Public Library Inquiry."
Table of contents: title: Memorandum 1: The impact of mass media upon public taste.-Memorandum. 2: The comparative effects of various mass media.-Memorandum 3: The functions and effects of escapistic communication.-Memoranduam 4: Mass media and persuasion.-Bibliography: 9 leaves at end.