Managing Corporate Brands
Subtitle: A new approach to corporate communication
By: by Marcos Ormeño
Contributors: SpringerLink (Online service)
Publisher: Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
Published: 2007
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783835007819; 9783835095991
Subjects: Marketing; Economics