Strategic Marketing
Subtitle: An Introduction
Edition: 1 edition
Publisher: Routledge
Published: September 8, 2000
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780415208116
Subjects: Business strategy; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Decision making; Management; Marketing
First sentence: A strategy is a plan that integrates an organization's major goals, policies, decisions and sequences of action into a cohesive whole.