Cases in direct marketing
By: Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone.
Contributors: Saunders, Paula M.; Buskirk, Bruce D.; Brown, Herbert E.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, IL, USA
Language: eng
Number of pages: 157
Subjects: Direct marketing -- Case studies.; Marketing -- Case studies.; Advertising, Direct-mail -- Case studies.; Export marketing -- Case studies.; Internet marketing -- Case studies.
Notes: Includes bibliographical references.
Rev. ed. of: Readings & cases in direct marketing. c1989.