Brand Building and Marketing in Key Emerging Markets
Subtitle: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Publisher: Springer
Published: Oct 11, 2015
Format: hardcover
Number of pages: 405
ISBN-13: 9783319194813
Notes: Source title: Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)