Score!
Subtitle: data-driven success for your advancement team
By: Kevin MacDonell & Peter B. Wylie
Publisher: Council for Advancement and Support of Education
Published: 2014
Place of publication: Washington, D.C
Language: eng
Number of pages: 203
ISBN-13: 9780899644455
Subjects: Educational fund raising; Data processing; Universities and colleges; Alumni and alumnae
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: don't skip this introduction; title: There has to be a better way; title: Building a culture of analytics; title: Soft skills; title: Hard skills; title: Some data essentials; title: Analytics for other advancement functions; title: The annual fund: focusing limited resources; title: Major giving: enriching the prospect pool; title: Planned giving: increasing the chances of success.