Burando yōso no senryaku ronri
By: Onzō Naoto, Kamei Akihiro hen
Edition: Shohan
Publisher: Waseda Daigaku Shuppanbu
Published: 2002
Place of publication: Tōkyō
Language: jpn
Number of pages: 155
Subjects: Brand name products; Branding (Marketing)
Notes: Includes bibliographical references.