The insider's guide to demographic know-how
Subtitle: how to find, analyze, and use information about your customers
By: [edited] by Diane Crispell.
Contributors: Crispell, Diane, 1959-
Edition: 3rd ed.
Publisher: American Demographics Press
Published: 1993
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 303
Subjects: Marketing research -- Handbooks, manuals, etc.; Demographic surveys -- Handbooks, manuals, etc.; Consumers -- United States -- Information services -- Handbooks, manuals, etc.
Notes: Includes indexes.