Social media optimization for dummies
By: by Rick Shreves with Michelle Krasniak
Contributors: Krasniak, Michelle
Series: ---For dummies; --For dummies
Published: 2015
Language: eng
Number of pages: 344
ISBN-13: 9781119016090
Subjects: Social media; Business communication; Internet marketing
Description: You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away!
Notes: Includes index.
Table of contents: title: Getting started with social media optimization. Building the foundations of social media optimization; title: SMO is the new SEO; title: Starting your SMO journey; title: The push and pull of SMO. Driving traffic to your website; title: Widening your reach; title: Raising awareness of your social media presence; title: Leveraging social media with your website. Integrating social media tools; title: Inspiring user engagement; title: Implementing social media standards and protocols; title: Mastering practical SMO. Promoting your content; title: Using SMO to sell products or services; title: Enriching events with social media; title: Building your brand and establishing expertise; title: Managing reputation; title: Creating a crisis management resource; title: Building your social media presence. Integrating SMO into your workflow; title: Finding your followers; title: Tapping into the Vox Populi; title: Tracking progress and measuring success; title: The part of tens. Ten rules of social media optimization; title: Ten tools for managing your social media presence.