Profiles of market segments and product competitive structures
By: by Edgar A. Pessemier and James L. Ginter.
Contributors: Ginter, James L., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 409
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 42
Subjects: Market segmentation.; Consumers' preferences.
Notes: Bibliography: leaves 41-42.
"Paper presented at the 43rd National Meeting of the Operations Research Society of America, Milwaukee, Wisconsin, May 1973."