The Commercial connection
Subtitle: advertising and the American mass media
By: edited by John W. Wright.
Contributors: Wright, John W., 1941-
Series: A Delta book
Publisher: Dell Pub. Co.
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 347
Subjects: Advertising -- United States -- Addresses, essays, lectures.; Mass media -- United States -- Addresses, essays, lectures.
Notes: Bibliography: p. [345]-347.