Marketing and Advertising Law in a Process of Harmonisation
Publisher: Bloomsbury Publishing Plc
Published: 2017
Language: eng
Number of pages: 266
ISBN-13: 9781509900671
Subjects: Trade regulation; Marketing; Advertising laws; Competition, unfair; Law
Description: "The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing.