Getting Real
Publisher: Lulu.com
Published: 2006
Language: eng
ISBN-13: 9780578012810
Table of contents: title: Introduction.; title: What is Getting Real?; title: About 37signals; title: Caveats, disclaimers, and other preemptive strikes; title: The starting line.; title: Build less; title: What's your problem?; title: Fund yourself; title: Fix time and budget, flex scope; title: Have an enemy; title: It shouldn't be a chore; title: Stay lean.; title: Less mass; title: Lower your cost of change; title: The Three Musketeers; title: Embrace constraints; title: Be yourself; title: Priorities.; title: What's the big idea; title: Ignore details early on; title: It's a problem when it's a problem; title: Hire the right customers; title: Scale later; title: Make opinionated software; title: Feature selection.; title: Half, not half-assed; title: It just doesn't matter; title: Start with no; title: Hidden costs; title: Can you handle it?; title: Human solutions; title: Forget feature requests; title: Hold the mayo; title: Process.; title: Race to running software; title: Rinse and repeat; title: From idea to implementation; title: Avoid preferences; title: Done!; title: Test in the wild; title: Shrink your time; title: The organization.; title: Unity; title: Alone time; title: Meetings are toxic; title: Seek and celebrate small victories; title: Staffing.; title: Hire less and hire later; title: Kick the tires; title: Actions, not words; title: Get well rounded individuals; title: You can't fake enthusiasm; title: Wordsmiths; title: Interface design.; title: Interface first; title: Epicenter design; title: Three state solution; title: The blank slate; title: Get defensive; title: Context over consistency; title: Copywriting is interface design; title: One interface; title: Code.; title: Less software; title: Optimize for happiness; title: Code speaks; title: Manage debt; title: Open doors; title: Words.; title: There's nothing functional about a functional spec; title: Don't do dead documents; title: Tell me a quick story; title: Use real words; title: Personify your product; title: Pricing and signup.; title: Free samples; title: Easy on, easy off; title: Silly rabbit, tricks are for kids; title: A softer bullet; title: Promotion.; title: Hollywood launch; title: A powerful promo site; title: Ride the blog wave; title: Solicit early; title: Promote through education; title: Feature food; title: Track your logs; title: Inline upsell; title: Name hook; title: Support.; title: Feel the pain; title: Zero training; title: Answer quick; title: Tough love; title: In fine forum; title: Publicize your screwups; title: Post-launch.; title: One month tuneup; title: Keep the posts coming; title: Better, not beta; title: All bugs are not created equal; title: Ride out the storm; title: Keep up with the Joneses; title: Beware the bloat monster; title: Go with the flow; title: Conclusion.; title: Start your engines; title: 37signals resources