Introduction to sport management
Subtitle: theory and practice / Mark Nagel, Richard Southall
Contributors: Southall, Richard M.
Publisher: Kendall Hunt Publishing Company
Published: 2011
Place of publication: Dubuque, IA
Language: eng
Number of pages: 384
ISBN-13: 9780757575785
Subjects: Marketing; Management; Sports administration; Sports; Sports facilities
Notes: Includes bibliographical references and index.
Table of contents: title: Do you really want to work in the sport industry?; title: Socio-cultural aspects of sport; title: The United States sport industry; title: Sport in the global marketplace; title: Ethics and ethical decision making; title: Legal aspects of sport; title: Strategic management; title: Sport marketing; title: Sport-sales & revenue generation; title: Sport communication; title: Facility management; title: Sport finance; title: Interviews; title: Sport management resources.