Cyberstrategy (Chartered Institute of Marketing)
Publisher: Butterworth-Heinemann
Published: October 15, 1998
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780750642033
Subjects: Business & Management; Business information systems; Business strategy; Internet; Computer Networks; Business & Economics; Business / Economics / Finance; Business/Economics; Artificial Intelligence - General; Internet - General; Marketing - General; Business & Economics / Marketing / General; Management Information Systems; Marketing - Telemarketing
First sentence: This book seeks to offer a strategic approach to the issues facing all organizations wanting to adopt Internet technology in order to generate measurable business solutions.