Marketing theory, philosophy of science perspectives
By: edited by Ronald F. Bush and Shelby D. Hunt.
Contributors: Bush, Ronald F.; Hunt, Shelby D.; Special Conference on Marketing Theory (3rd : 1982 : San Antonio, Tex.)
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1982
Place of publication: Chicago, IL
Language: eng
Number of pages: 315
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies and index.
Papers presented at the Third Special Conference on Marketing Theory, held Feb. 7-10, 1982, in San Antonio, Tex.