Understanding market orientation
Subtitle: a prospectively designed meta-analysis of three market orientation scales
By: Rohit Deshpandé, John U. Farley
Contributors: Farley, John U.; Marketing Science Institute
Series: Report -- no. 96-125; Report (Marketing Science Institute) -- no. 96-125
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 22
Copyright date: 1996
Subjects: Marketing research; Marketing; Management
Notes: "Working paper."

"December 1996."

Includes bibliographical references (p. 21-22)