Principles of small business management
By: Timothy S. Hatten
Edition: 5th ed.
Publisher: South-Western; Cengage Learning [distributor]
Published: 2011
Place of publication: Mason, Ohio; Andover
Language: eng
ISBN-13: 9781111525224
Subjects: Small business; Management
Description: "Provides an introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. This title highlights issues including global opportunities, service, quality and technology."--Publisher's description.
Notes: Previous edition: published as Small business management. 2009.

Includes bibliographical references and index.
Table of contents: title: Pt. 1. Introduction to small business management. An overview of small business; title: Management, entrepreneurship, and ownership; title: pt. 2. Small business planning. Focusing on ethical issues and strategy; title: Creating the business plan; title: Deciding to franchise; title: Buying a business; title: Creating a business; title: pt. 3. Financial and legal management. Accounting basics; title: Financing your business; title: Legal issues; title: pt. 4. Marketing. Strategy and research; title: Product; title: Place; title: Price and promotion; title: pt. 5. Management. The global environment; title: Small business management; title: Human resource management; title: Managing options.