A Nonparametric Approach to Perceptions-Based Market Segmentation
Subtitle: Applications (Interdisciplinary Studies in Economics and Management)
Edition: 1 edition
Publisher: Springer
Published: January 30, 2001
Language: eng
Format: Hardcover
Number of pages: 142
ISBN-13: 9783211834749
Subjects: Data analysis: general; Market research; Science/Mathematics; Market segmentation; Marketing Research; Business & Economics; Medical / Nursing; Mathematical Models; Marketing - General; Advertising & Promotion; General; Statistics; (exploratory and nonparametric); Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Statistics; Medical / General; business administration; Applied