Zheng zai guang gao
Subtitle: Zhongguo pin pai shi xiao chuan bo de fei chang guan dian = Ing advertising : the special views of Chinese brands effective communication
By: Ye Jian zhu
Edition: Di 1 ban
Series: Mei ti·chuang yi cong shu; Mei ti·chuang yi cong shu
Publisher: Zhongguo chuan mei da xue chu ban she
Published: 2009
Place of publication: Beijing
Language: chi
Number of pages: 306
ISBN-13: 9787811273069
Subjects: Advertising; Brand name products; Branding (Marketing)
Other titles: Zhongguo pin pai shi xiao chuan bo de fei chang guan dian; Ing advertising :
Description: 本书从品牌,创意,市场,案例,杂话五个方面以"观,道,论,谈,说"的深入浅出记述,阅读明白易懂,其中很多是从作者个人工作中对人,事,物等深入接触,吸收消化后的观感直白,十分具有学习参考价值.