Below-the-line promotion
By: John Wilmshurst.
Contributors: Chartered Institute of Marketing.
Series: Marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1993
Place of publication: Oxford; Boston
Language: eng
Number of pages: 399
Subjects: Sales promotion.; Direct marketing.
Notes: Includes bibliographical references and index.
"Published on behalf of the Chartered Institute of Marketing"