Zhongguo ying xiao li lun yu shi jian
Subtitle: Zhongguo yingxiao lilun yu shijian
By: Deng Yongcheng zhu
Edition: Di 1 ban
Publisher: Li xin kuai ji chu ban she
Published: 2004
Place of publication: Shanghai Shi
Language: chi
Number of pages: 381
Subjects: Marketing
Other titles: Zhongguo yingxiao lilun yu shijian 
Notes: Includes bibliographical references (p. 377-381).