Automobil-Werbung
Subtitle: Untersuchungen zur Semiotik in der Werbung
By: von Gerhard J. Schmidt.
Series: Stuttgarter Arbeiten zur Germanistik,; Nr. 226
Publisher: Heinz
Published: 1989
Place of publication: Stuttgart
Language: ger
Number of pages: 409
Subjects: Advertising -- Automobiles -- Germany (West); German language -- Discourse analysis.; Semiotics.
Other titles: Automobil-Werbung in Wort und Bild
Notes: Includes bibliographical references (p. 394-408).
Originally presented as the author's thesis (doctoral).