Media management
Subtitle: a casebook approach
By: George Sylvie ... [et al.].
Contributors: Sylvie, George.
Edition: 4th ed.
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 414
ISBN-13: 9780805861976
Subjects: Mass media -- Management -- Case studies
Genres: Case studies
Notes: Includes bibliographical references (p. [383]-404) and indexes.