Differential games in marketing
By: Steffen Jørgensen, Georges Zaccour.
Contributors: Zaccour, Georges.
Series: International series in quantitative marketing -- 15
Publisher: Kluwer Academic Publishers
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 176
Subjects: Marketing -- Mathematical models.; Differential games.
Description: "Differential Games in Marketing conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock." "The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It also provides a tutorial on main concepts in differential games."--Jacket.
Notes: Includes bibliographical references (p. [161]-170) and index.