Aktivierungswirkung von Anzeigen
Subtitle: Messverfahren für die Praxis
By: Gundolf Meyer-Hentschel.
Series: Konsum und Verhalten ;; Bd. 6
Publisher: Physica-Verlag
Published: 1983
Place of publication: Würzburg
Language: ger
Number of pages: 237
Subjects: Advertising -- Research.
Notes: Bibliography: p. 213-237.
Originally presented as the author's thesis (doctoral)--Universität des Saarlandes, 1982.