Handbook of contemporary marketing in China
Subtitle: theories and practices
By: Cheng Lu Wang, editor
Series: Management science-- theory and applications; Management science--theory and applications series
Publisher: Nova Science Publishers
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 288
ISBN-13: 9781617616891; 9781616687847
Subjects: Marketing; Consumer behavior
Notes: Includes index.