Marketing management
By: Michael R. Czinkota, Masaaki Kotabe.
Contributors: Kotabe, Masaaki.
Edition: 2nd ed.
Publisher: South-Western College Pub.
Published: 2001
Place of publication: Cincinnati
Language: eng
Number of pages: 598
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.