Analysis and evaluation, 2006-2007
By: Wendy Lomax
Contributors: Chartered Institute of Marketing
Series: CIM coursebook; CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2006
Place of publication: Oxford
Language: eng
ISBN-13: 9780750680059
Subjects: Marketing; Study guides; Examinations
Notes: Includes bibliographical references and index.