Becoming a public relations writer
Subtitle: a writing process workbook for the profession
By: by Ronald D. Smith.
Edition: 3rd ed.
Publisher: Routledge/Taylor and Francis Group
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9780805863017; 9781410617613
Subjects: Public relations; Public relations -- Authorship; Publicity
Notes: Includes bibliographical references and index.
Table of contents: title: Writing and what it means to you; title: Effective writing; title: Persuasive communication; title: The writing process; title: News and the public relations writer; title: News releases; title: Working with the media; title: Broadcast media; title: Organizational features; title: Advocacy and opinion; title: Fliers, brochures, and web sites; title: Newsletters and corporate reports; title: Direct mail appeals; title: Public relations advertising; title: Speeches and interviews; title: Information kits; title: Writing for news conferences.