6 steps to free publicity
By: by Marcia Yudkin.
Edition: 3rd ed.
Publisher: Career Press
Published: 2009
Place of publication: Franklin Lakes, NJ
Language: eng
ISBN-13: 9781601630278
Subjects: Industrial publicity; Press releases; Small business -- Public relations; Small business -- Management
Other titles: Six steps to free publicity
Notes: Includes index.
Table of contents: title: Riches...credibility...prestige...opportunity; title: what publicity can do for you; title: Thinking like a publicity hound; title: The comfort factor: exposure without feeling exposed; title: 6 steps to free publicity: creating and distributing a news release; title: Supporting the story with a media kit or online media room; title: Letters that pitch for you, rattle the public, or roll out your message; title: Tip sheets that keep you in people's minds and files; title: Painlessly publishing articles yourself; title: Advertorials that don't cost you a cent; title: Staging magnet events; title: Speaking, for fee or free; title: Hitting the airwaves, on the radio, tv, or the web; title: Schmoozing that puts you in the public eye; title: Cooperating with reporters; title: Performing on radio and tv like a pro; title: Pitching over the phone; title: 10 pitfalls in publicity writing; title: and how to avoid them; title: 77 ways to get unstuck when trying to write; title: Getting sizzling, forceful testimonials; title: How to concoct creative angles, images, and exploits; title: Becoming findable through search engines; title: Making time to publicize; title: Capitalizing and building on your free publicity; title: Resources for your publicity campaigns.