The all new don't think of an elephant!
Subtitle: know your values and frame the debate
By: George Lakoff
Publisher: Chelsea Green Publishing
Published: 2014
Language: eng
Number of pages: 168
ISBN-13: 9781603585941
Subjects: Politics and government; Frames (Linguistics); Progressivism (United States politics); Communication in politics
Other titles: Don't think of an elephant!
Description: This handbook is for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. It not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. George Lakoff delves into the issues that dominate the midterm elections, the presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin.  Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples' lives? Whether you answer yes or no, the insights in Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.
Notes: Includes bibliographical references and index.
Table of contents: title: Theory and application; title: Framing 101: How to take back public discourse; title: Enter the terminator!; title: What's in a word? Plenty, if it's marriage; title: Metaphors of terror; title: Metaphors that kill; title: Betrayal of trust: Beyond lying; title: From theory to action; title: What the right wants; title: What unites progressives; title: FAQ; title: How to respond to conservatives.