The Wizardy of Customer Value
Subtitle: An action guide to measuring & managing loyalty
Publisher: Rhumb Line
Published: September 1, 1998
Language: eng
Format: Paperback
Number of pages: 151
ISBN-13: 9781893066007
Subjects: Evaluation; Consumer satisfaction; Business & Economics / Marketing / Research; Business / Economics / Finance; Business/Economics; Quality of products; Customer Service; Business & Economics; Customer loyalty; Customer services; Marketing - General; Marketing - Research; Measurement; Value; Business & Economics / Customer Service