New products
Subtitle: how to create, research, develop and market them successfully
By: by Noreen Heimbold and Jim Betts.
Contributors: Betts, Jim.
Edition: 3rd ed.
Publisher: Point Publishing Co.
Published: 1984
Place of publication: Point Pleasant, N.J
Language: eng
Number of pages: 192
Subjects: New products -- Research.; New products -- Marketing.; Product management.
Notes: Includes index.