Push marketing techniques
By: a presentation of Films for the Humanities & Sciences ; Magnet Media ; director/producer, Megan Cunningham
Contributors: Magnet Media; Films for the Humanities (Firm)
Series: Internet marketing and advertising strategies; PAD 626 (NU course); PAD 633 (NU course)
Publisher: Films for the Humanities
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 22
Subjects: Electronic commerce; Internet marketing
Description: "Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory-and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered."--Container.
Notes: Videodisc release of the 2000 videocassette production.

Editor, David Marcus ; music, Red Devil.

DVD.