Straight talk about attitude research
By: Joseph Chasin, editor.
Contributors: Chasin, Joseph.; American Marketing Association.; Attitude Research Conference (12th : 1981 : Hot Springs, Va.)
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1982
Place of publication: Chicago, Ill
Language: eng
Number of pages: 225
Subjects: Consumers -- Attitudes -- Congresses.; Marketing research -- Congresses.; Attitude (Psychology) -- Congresses.
Notes: Includes bibliographies.
"Papers delivered to attendees at the AMA's 12th Annual Attitude Research Conference held at the Homestead in Hot Springs, Virginia from April 5-8, 1981"--Foreword.