L' argumentation publicitaire
Subtitle: rhétorique de l'éloge et de la persuasion
By: Jean-Michel Adam, Marc Bonhomme.
Contributors: Bonhomme, Marc.
Series: Fac.; Nathan université
Publisher: Nathan
Published: 1997
Place of publication: [Paris]
Language: fre
Number of pages: 238
Subjects: Persuasion (Rhetoric); Advertising -- Language.; Discourse analysis.; Semiotics.; Iconicity (Linguistics)
Notes: Includes bibliographical references (p. [221]-225) and indexes.