Consumer behavior
By: Todd Donavan, Michael S. Minor, John Mowen ; with contributions by Nese Nasif
Contributors: Minor, Michael S.; Mowen, John
Publisher: Chicago Business Press
Published: 2016
Place of publication: [Illinois]
Language: eng
Number of pages: 469
ISBN-13: 9780997117110
Subjects: Consumer behavior; Motivation research (Marketing); Marketing
Notes: Includes bibliographical references and index (pages 455-469).
Table of contents: title: Introduction to consumer behavior; title: Consumer behavior and developing marketing strategy; title: Information processing: perceptual processes; title: Information processing: memory and consumer knowledge; title: Motivation and behavioral learning; title: Individual differences: personality, self-concept, and psychographics; title: Belief, attitude, and behavior formation and change; title: Persuasive communications; title: Consumer decision processes; title: Loyalty and satisfaction; title: Situational influences; title: Social influences: group, dyadic, and diffusion processes; title: Pop culture; title: Subcultures and demographics; title: Consumer neuroscience; title: The dark side of consumer behavior.