The entertainment marketing revolution
Subtitle: bringing the moguls, the media, and the magic to the world
By: Al Lieberman, with Patricia Esgate.
Contributors: Esgate, Patricia.
Publisher: Financial Times Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, N.J; London
Language: eng
Number of pages: 345
Subjects: Mass media -- Marketing.
Notes: Includes bibliographical references and index.