La Publicité, nerf de la communication
Subtitle: ouvrage collectif
By: coordinateur, Sylvère Piquet ; comité de préparation de l'ouvrage, Jérôme Bon ... [et al.] ; secrétaire de rédaction, Dominique Servant ; préface de Edme Nérot.
Contributors: Piquet, Sylvère.; Bon, Jérôme.
Series: Collection Adetem-marketing demain
Publisher: Editions d'organisation
Published: 1983
Place of publication: Paris
Language: fre
Number of pages: 227
Subjects: Advertising -- Social aspects.; Advertising -- Social aspects -- France.
Notes: Includes bibliographies.