The female brand
Subtitle: using the female mindset to succeed in business
By: Catherine Kaputa.
Publisher: Davies-Black Pub.
Published: 2009
Place of publication: Mountain View, Calif
Language: eng
ISBN-13: 9780891062844
Subjects: Businesswomen; Success in business
Notes: Includes bibliographical references and index.
Table of contents: title: New world ; new woman; title: The female brand; title: True to nature; title: Branding for success; title: Emotional branding; title: A verbal edge; title: The brand story; title: Aspects of attraction; title: The female style of leadership; title: Born to network; title: A brand for all seasons; title: The final word.