The New Direct Marketing
Subtitle: How to Implement A Profit-Driven Database Marketing Strategy
Edition: 3 edition
Publisher: McGraw-Hill
Published: March 31, 1999
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780070580565
Subjects: Sales & marketing; Statistical methods; Database management; Business Statistics; Business & Economics; Business / Economics / Finance; Marketing - Multilevel; Business/Economics; Marketing - Direct; Database marketing; Advertising & Promotion; Business & Economics / Marketing / General; direct marketing,customers,database,Modeling,profit,Economics,Third Edition,Direct Marketing Response,Logistic Regression,Basics,technology,direct marketing methods; Data processing; Direct Marketing
First sentence: The marketing evolution that began a decade ago is still going strong.