Measuring advertising effectiveness
Subtitle: selected readings.
By: Edited for the American Marketing Association by John J. Wheatley.
Series: AMA reprint series
Publisher: R. D. Irwin
Published: 1969
Place of publication: Homewood, Ill
Language: eng
Number of pages: 233
Subjects: Advertising -- Addresses, essays, lectures
Notes: Includes bibliographies.
Articles selected from materials published by the American Marketing Association.