Writing winning business proposals
By: by Richard C. Freed, Shervin Freed, Joe Romano
Contributors: Freed, Shervin; Romano, Joseph D.
Edition: 3rd ed.
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 311
ISBN-13: 9780071742320
Notes: Includes index.
Table of contents: title: Understanding generic structure logic; title: Understanding the baseline logic; title: Aligning the baseline logic; title: Using a measurable-results orientation; title: Using logic trees to construct your methodology; title: Analyzing the buyers; title: Identifying, selecting, and developing themes; title: determining what to weave in your web of persuasion; title: Green team reviews: collaborating to improve your odds of winning; title: Writing the situation and objectives slots; title: Writing the methods slot; title: Writing the qualifications slot; title: Writing the benefits; title: Writing the fees slot; title: Summary; title: the proposal development process.