Marketing for Health and Wellness Program (Health Marketing Quarterly Ser. : Vol 7 No. 3-4) (Health Marketing Quarterly Ser. : Vol 7 No. 3-4)
Contributors: James W. Busbin (Editor)
Publisher: Haworth Press
Published: May 1990
Language: eng
Format: Hardcover
Number of pages: 249
ISBN-13: 9781560240143
Subjects: Marketing - General; Health promotion; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing; General; Health Care Delivery
First sentence: The terms wellness, prevention, holistic health, health promotion and others have come into vogue since World War II to describe a wide variety of non-traditional health care concepts.