Handbook of marketing scales
Subtitle: multi-item measures for marketing and consumer behavior research
By: William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.
Contributors: Netemeyer, Richard G.; Mobley, Mary F.; Association for Consumer Research.
Publisher: Sage in cooperation with the Association for Consumer Research
Published: 1993
Place of publication: Newbury Park, Calif; London
Language: eng
Number of pages: 352
Subjects: Marketing research.; Consumer behavior -- Research.