Innovation diffusion models of new product acceptance
By: edited by Vijay Mahajan, Yoram Wind.
Contributors: Mahajan, Vijay.; Wind, Yoram.
Series: Series on econometrics and management sciences ;; v. 5
Publisher: Ballinger
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 318
Subjects: New products -- Marketing -- Mathematical models -- Congresses.; Consumers' preferences -- Mathematical models -- Congresses.
Notes: Bibliography: p. 281-299.
Based on a conference held in Oct. 1983 at Harvard University.
Includes indexes.