Why your direct marketing doesn't work
Subtitle: and what you can do about it
By: Tom Rayfield.
Contributors: Rayfield, Tom.; Rayfield, Tom.
Publisher: Admap Publications
Published: 1999
Place of publication: Henley-on-Thames
Number of pages: 328
Notes: Combined edition of 'Dear Personalised', first published 1992, and 'Dear Sir or Madam', first published 1994.

General.