Effective marketing communications
Subtitle: a skill and activity-based approach
By: Alan H. Anderson and David Kleiner.
Contributors: Kleiner, David.
Series: Effective management; Effective management (Oxford, England)
Publisher: Blackwell Business
Published: 1995
Place of publication: Oxford, UK; Cambridge, Mass
Language: eng
Subjects: Communication in marketing; Public relations; Customer relations
Notes: Includes bibliographical references and index.