What's in a Name?
Subtitle: Advertising and the Concept of Brands
Edition: 2nd edition
Publisher: M.E. Sharpe
Published: October 2002
Language: eng
Format: Paperback
Number of pages: 308
ISBN-13: 9780765611123
Subjects: Advertising; Sales & marketing management; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Marketing - Research