Sports Sponsorship and Brand Development
Subtitle: The Subaru and Jaguar Stories
Publisher: Palgrave Macmillan
Published: February 9, 2002
Language: eng
Format: Hardcover
Number of pages: 188
ISBN-13: 9780333925409
Subjects: Car racing; Road transport industries; Sales & marketing; Sport & leisure industries; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - Automobile Industry; Business & Economics / Marketing / General; Consumer Behavior - General; Marketing - General; Automobile racing; Automobiles; Economic aspects; Marketing; Sports sponsorship
First sentence: THE world's automobile industry has, for at least the last two decades, been characterized by over-capacity of production in all sectors, an excess supply of products to all market segments and intense competition within the industry.