Choosing multiple items from a product class
By: Leigh McAlister.
Series: Research paper - Graduate School of Business, Stanford University ; no. 447; Research paper (Stanford University. Graduate School of Business) -- no. 447.
Publisher: Graduate School of Business, Stanford University
Published: 1978
Place of publication: [Stanford, Calif.]
Language: eng
Number of pages: 53
Subjects: Consumers' preferences.; Choice (Psychology)
Notes: Bibliography: leaves 39-41.