סודות המותגים
Subtitle: 50 she-nasḳu, 50 she-ḳarsu
By: Maṭ Haig ; me-Anglit Liṭal Yadin
Contributors: Yadin, Lital
Series: Kesef shelkha; Sidrah ha-kalkalit
Publisher: Yediʻot aḥaronot; Sifre Ḥemed
Published: 2007
Place of publication: Tel Aviv
Language: heb
Number of pages: 333
Subjects: Brand name products; Marketing; Brand loyalty; Brand choice
Other titles: Sodot ha-mutagim
Work titles: Brand royalty, brand failures