Freizeitverhalten und Marketing
Subtitle: Grundlagen des Marketing für Freizeitangebote
By: Harald Wachenfeld.
Series: Konsum und Verhalten ;; 13; Konsum und Verhalten ;; Bd. 13.
Publisher: Physica-Verlag
Published: 1987
Place of publication: Heidelberg
Language: ger
Number of pages: 414
Subjects: Leisure industry -- Germany (West); Recreation -- Germany (West) -- Equipment and supplies -- Marketing.
Notes: Bibliography: p. 393-414.
Originally presented as the author's thesis (doctoral--Johann Wolfgang Goethe-Universität Frankfurt am Main, 1987).