Global Marketing Management
Subtitle: A Casebook
Edition: 1 edition
Publisher: South-Western College Pub; Thomson/South-Western
Published: March 2, 2005
Language: eng
Format: Paperback
Number of pages: 688
ISBN-13: 9780324322842
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Multilevel; Business & Economics / Marketing / General; Marketing - General; Case studies; Export marketing; Management
Description: A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.