Instructor's manual to accompany Cases in advertising and promotion management :
By: John A. Quelch, Paul W. Farris.
Contributors: Farris, Paul.; Quelch, John A.
Edition: fourth edition
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 530
Subjects: Advertising -- Case studies.; Sales promotion -- Case studies.
Notes: Includes bibliographical references.
Computer disk copyrighted 1995.
System requirements for accompanying computer disk: IBM PC or 100% compatible 640K RAM, DOS 3.1 or higher and Lotus 1-2-3 version 2.01 or higher. RAM requirememts will vary depending on release of 1-2-3 used.
fourth edition