Psyching the ads
Subtitle: the case book of advertising : the methods and results of 180 advertisements
By: by Carroll Rheinstrom.
Series: Getting and spending
Publisher: Arno Press; Covici Friede
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 362
Subjects: Advertising
Notes: Reprint of the ed. published by Covici, Friede, New York.