Parties and their members
Subtitle: organizing for victory in Britain and Germany
By: Susan E. Scarrow.
Series: Comparative European politics
Publisher: Oxford University Press
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 277
Subjects: Political parties -- Great Britain.; Party affiliation -- Great Britain.; Political parties -- Germany.; Party affiliation -- Germany.
Description: Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century.

Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
Notes: Includes bibliographical references (p. [245]-269) and index.