Effective marketing
Subtitle: creating and keeping customers
By: William G. Zikmund, Michael d'Amico.
Contributors: D'Amico, Michael.
Publisher: West
Published: 1995
Place of publication: Minneapolis/St. Paul
Language: eng
Number of pages: 604
Subjects: Marketing.; Consumer behavior.; Export marketing.
Notes: Includes bibliographical references (p. 573-584) and indexes.