Implementing the marketing concept through a program of customer visits
By: by Edward F. McQuarrie and Shelby H. McIntyre
Contributors: McIntyre, Shelby H.
Series: Report -- no. 90-107; Report (Marketing Science Institute) -- no. 90-107
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Copyright date: 1990
Subjects: Marketing; Management; Customer relations
Notes: "March 1990."

Includes bibliographical references (p. 27-32).