Marketplace advocacy campaigns
Subtitle: generating public support for business and industry
By: Barbara M. Miller
Publisher: Cambria Press
Published: 2012
Place of publication: Amherst, NY
Language: eng
Number of pages: 167
ISBN-13: 9781604977899
Subjects: Public relations; Public opinion; Advocacy advertising; Business; Industrial promotion
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Marketplace advocacy in action; title: Issue and marketplace advocacy; title: Model of marketplace advocacy influence; title: Methods and procedures; title: Results; title: Discussion; title: Conclusions.