Ripple Effect
Subtitle: How Empowered Involvement Drives Word of Mouth
By: by Martin Oetting
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Published: 2009
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834920096; 9783834983725
Subjects: Marketing; Economics