The play's the thing
By: Jonathan Wray
Contributors: Technische Universiteit Delft; KLM (Airline)
Series: Strategic creativity series; Strategic creativity series
Publisher: Design Academy Eindhoven
Published: 2013
Place of publication: Eindhoven
Language: eng
Number of pages: 79
ISBN-13: 9789491400070
Copyright date: 2013
Subjects: Airlines; Customer services; Design; Airplane occupants; Services for; Airplanes; Design and construction; Human factors; Service industries
Other titles: Play is the thing
Notes: "Collaborating with: KLM, Delft University of Technology in the CRISP project CASD. Research period October 2011-January 2013"--Cover.

Includes contributions by Bas Raijmakers, Adam Lawrence, Jaimes Nel and Piet Hein Clijsen.

Includes bibliographical references.