Strategic Database Marketing
Subtitle: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Edition: 2 edition
Publisher: McGraw-Hill
Published: May 16, 2000
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780071351829
Subjects: Business strategy; Sales & marketing; Marketing - Direct; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Planning; Marketing - General; Advertising & Promotion; E-Commerce - Internet Marketing; Business & Economics / Marketing / General; Database marketing
First sentence: "I've got it!" David announced excitedly.