Customer Loyalty in Third Party Logistics Relationships
Subtitle: Findings from Studies in Germany and the USA (Contributions to Management Science)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: November 10, 2006
Language: eng
Format: Paperback
Number of pages: 323
ISBN-13: 9783790819038
Subjects: Economics, Finance, Business and Industry; Production & quality control management; Sales & marketing; Production & Operations Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Economics / Production & Operations Management; Empirical Study; Logistics; Marketing; Third Party Logistics; Business logistics; Contracting out; Customer loyalty; Germany; United States
First sentence: A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is significantly less expensive than acquiring new customers (Stone, Woodco