Werbliche Kommunikation
Subtitle: Grundinformationen zur semiotischen Analyse von Werbekommunikaten
By: Gabriele Bechstein.
Series: Bochumer pädagogische und psychologische Studien ;; Nr. 13
Publisher: N. Brockmeyer
Published: 1987
Place of publication: Bochum
Language: ger
Number of pages: 625
Subjects: Advertising -- Language.
Notes: Bibliography: p. 587-622.
Originally presented as author's thesis (doctoral)--Ruhruniversität Bochum, 1986.