Consumption culture in Europe
Subtitle: insight into the beverage industry
By: Carmen R. Santos ... [et al.].
Publisher: Business Science Reference; IGI Global
Published: 2013
Place of publication: Hershey, PA
Language: eng
Number of pages: 374
ISBN-13: 9781466628571; 9781466628588; 9781466628595
Subjects: Beverage industry; Consumer behavior; Marketing research; Drinking of alcoholic beverages
Description: "This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
Notes: Includes bibliographical references and index.