The short- and long-run category demand effects of price promotions
By: Vincent R. Nijs ... [et al.]
Contributors: Nijs, Vincent R
Series: Report -- no. 00-109; Report (Marketing Science Institute) -- no. 00-109
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 49
Subjects: Sales promotion; Pricing; Consumer behavior; Demand (Economic theory)
Notes: "Working paper."

Includes bibliographical references (p. 43-49)