Trade show and event marketing
Subtitle: plan, promote & profit
By: Ruth P. Stevens.
Publisher: Thomson; Thomson, Texere
Published: 2004
Place of publication: Mason, OH
Language: eng
Number of pages: 340
Subjects: Trade shows -- Handbooks, manuals, etc.; Congresses and conventions -- Planning -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes index.