Advertisements
Subtitle: how to interpret what we see, read and hear
By: Sean Connolly
Series: Getting the message; Getting the message
Publisher: Franklin Watts
Published: 2009
Place of publication: London
Language: eng
Number of pages: 46
ISBN-13: 9780749687809
Subjects: Kind; Jugend; Young consumers; Massenmedien; Advertising and children; Social aspects; Advertising; Mass media; Juvenile literature; Werbung
Description: "This book looks at the way advertisements are compiled and placed and how this has changed over the years"--Back cover.
Notes: Includes bibliographical references and index.
Table of contents: title: The power of persuasion; title: The language of advertising; title: A campaign begins; title: Releasing the message; title: New and improved; title: Blurred boundaries; title: Targeting youth; title: Going too far?; title: Advertising watchdogs; title: The final analysis; title: The shape of the future.