Tasty stories
Subtitle: legendary food brands and their typefaces
By: compilation, texts, photo editing, graphic design, Joke Gossé ; text editing, Anna Jenkinson
Contributors: Jenkinson, Anna, editor
Publisher: Luster
Published: 2014
Place of publication: Antwerp
Language: eng
Number of pages: 135
ISBN-13: 9789460581014
Copyright date: 2014
Subjects: Graphic design (Typography); Logos (Symbols); Commercial art; Advertising; Brand name products; Food; Marketing; History
Other titles: Legendary food brands and their typefaces
Description: "Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gossé brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now.  With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"--Back cover.
Notes: Includes bibliographical references (page 137).
Table of contents: title: Chiquita; title: Perrier; title: Oxo; title: Jules Destrooper; title: Campari; title: KitKat; title: Tabasco; title: Duvel; title: LU; title: Douwe Egberts; title: Campbell's; title: Maille; title: Kellogg's; title: Coca-Cola; title: Heinz; title: Quality Street; title: La Vache qui rit; title: St.Raphaël; title: McDonald's; title: Pepsi; title: Heineken; title: Van Nelle; title: La Baleine.