Development of mass marketing
Subtitle: the automobile and retailing industries : proceedings of the Fiji Conference
By: edited by Akio Okochi, Koichi Shimokawa.
Contributors: Ōkōchi, Akio, 1932-; Shimokawa, Kōichi, 1930-
Publisher: University of Tokyo Press
Published: 1981
Place of publication: [Tokyo]
Language: eng
Number of pages: 308
Subjects: Automobile industry and trade -- History -- Congresses.; Automobile industry and trade -- Japan -- History -- Congresses.
Notes: Includes bibliographical references and index.