Product development
Subtitle: meeting the challenge of the design-marketing interface
By: edited by Margaret Bruce and Wim G. Biemans.
Contributors: Bruce, Margaret.; Biemans, Wim G., 1960-
Publisher: John Wiley & Sons
Published: 1995
Place of publication: Chichester, England; New York
Language: eng
Number of pages: 345
Subjects: Product management; New products -- Marketing; Design, Industrial
Notes: Includes bibliographical references and index.