Marketing information systems
Subtitle: guidelines for design, implementation and management
By: by Simon Earp and Alison Hunter.
Contributors: Hunter, Alison.; University of Edinburgh. Management School.
Series: Working paper series -- no. 99/10; Working paper series (University of Edinburgh. Management School) -- no. 99/10.
Publisher: University of Edinburgh Management School
Published: 1999
Place of publication: Edinburgh
Language: eng
Number of pages: 31
Subjects: Information storage and retrieval systems -- Marketing.
Notes: Includes bibliographical references.