Marketing professional services
Subtitle: the institution embeddedness of the professional
By: by Lars N. Thording.
Contributors: University College Dublin. Centre for Quality & Services Management.
Series: Working paper QualMgt -- 97-2
Publisher: University College Dublin (Centre for Quality & Services Management)
Published: 1997
Place of publication: Dublin
Language: eng
Number of pages: 26
Subjects: Professions -- Marketing.
Notes: Includes bibliographical references (p24-26).