The value of triangulation
Subtitle: a case study on measuring brand success
By: Leslie de Chernatony, Susan Drury, Susan Segal-Horn.
Contributors: Drury, Susan Louise.; Segal-Horn, Susan.; Birmingham Business School.
Series: Working paper series -- 17 ; -- 2002
Publisher: Birmingham Business School
Published: 2002
Place of publication: Birmingham
Language: eng
Number of pages: 26
Notes: Dated December 2002.

Includes bibliographical references.