All about them
Subtitle: grow your business by focusing on others
By: Bruce Turkel
Edition: First Da Capo Press edition.
Publisher: Da Capo Lifelong Books
Published: 2016
Language: eng
Number of pages: 291
ISBN-13: 9780738219202
Subjects: Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Nobody's happy; title: All about them in the digital world; title: The difference between content and context; title: What we sell versus what we exchange for money; title: "Hey, look at me" (we hate him but we become him); title: Behaving in the world of all about them; title: Moving into all about them; title: The heart of all about them: understanding CC 2 CC; title: Walking your walk, talking your talk.