Marketing Warfare
Subtitle: 20th Anniversary Edition
Edition: 20 edition
Publisher: McGraw-Hill
Published: November 22, 2005
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780071460828
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Marketing / General; Competition; Marketing
First sentence: If marketing is war, let us make the most of us.