Marketing in the 80's
Subtitle: changes & challenges
By: [edited by] Richard P. Bagozzi ... [et al.]
Contributors: Bagozzi, Richard P.
Series: Proceedings series - American Marketing Association ; no. 46; Proceedings series (American Marketing Association) ;; no. 46.
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Number of pages: 538
Subjects: Marketing -- United States -- Congresses.
Notes: Includes bibliographies and index.
Papers given at the conference to be held in Chicago, Aug. 3-6, 1980.