The Application of market and social research for more efficient planning
Subtitle: Esomar special groups.
Contributors: Esomar.; World Association for Public Opinion Research.
Publisher: European Society for Opinion and Marketing Research
Published: 1973
Place of publication: [Amsterdam
Language: eng
Number of pages: 273
Subjects: Marketing research -- Congresses.; Advertising -- Congresses.
Notes: Includes bibliographical references.
"ESOMAR/WAPOR Congress 1973, Budapest, 9th-13th September."
English, French, or German.