The nature of marketing
Subtitle: marketing to the swarm as well as the herd
By: Chuck Brymer.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: London; New York, NY
Language: eng
Number of pages: 205
ISBN-13: 9780230203365
Subjects: Market segmentation.; Marketing.
Notes: Includes bibliographical references (p. [191]-195) and index.
Table of contents: title: The power of one and the power of many; title: The anatomy of a digital community; title: Welcome to the age of reference, not deference; title: Why speed is the new big; title: The first law of engaging a community : conviction; title: The second law of engaging a community : collaboration; title: The third law of engaging a community : creativity; title: Attracting the swarm; title: The chief community officer : a new agent for your brand; title: A blueprint for a consumer-driven society.