Simplified Bayesian analysis of the value of information in the marketing of new products
By: Seymour Sudman, Robert Atkinson, Michael Hagerty
Contributors: Atkinson, Robert M., joint author; Hagerty, Michael R., joint author
Series: Faculty working papers -- no. 570; Faculty working papers -- no. 570.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1979
Place of publication: [Urbana]
Language: eng
Number of pages: 13
Subjects: Bayesian statistical decision theory; New products
Notes: Includes bibliographical references (p. 13).