Strategic marketing channel management
By: Donald J. Bowersox, M. Bixby Cooper.
Contributors: Cooper, M. Bixby.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 488
Subjects: Marketing channels -- Management.; Business logistics.; Physical distribution of goods.
Notes: Includes bibliographical references (p. 458-459) and index.