Buzzmarketing
Subtitle: Get People to Talk About Your Stuff
Publisher: Portfolio Hardcover; Portfolio
Published: July 7, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781591840923
Subjects: Marketing - Direct; Advertising; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Word-of-mouth advertising; Mass media and business; Business & Economics / Marketing / General; Banks & Banking; Publicity
First sentence: When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising, And guess what I got?