Promotion
Subtitle: an introductory analysis
By: by Jerome B. Kernan, William P. Dommermuth and Montrose S. Sommers.
Contributors: Dommermuth, William P.; Sommers, Montrose S.
Publisher: McGraw-Hill
Published: 1970
Place of publication: New York
Number of pages: 367
Subjects: Sales promotion
Notes: Bibliographical footnotes.