Advertising theory and practice
By: by C. H. Sandage and Vernon Fryburger.
Contributors: Fryburger, Vernon Ray, 1918- joint author.
Edition: 6th ed.
Publisher: R. D. Irwin
Published: 1963
Place of publication: Homewood, Ill
Language: eng
Number of pages: 663
Subjects: Advertising.
Notes: Bibliographical footnotes.