Motsa ha-mutagim
Subtitle: galu et ha-ḥuḳim ha-ṭivʻiyim shel ḥadshanut ha-mutsar ṿeha-hiśardut ha-ʻisḳit
By: Al Ris, Lorah Ris ; targum Esti Ṿakhṭel
Contributors: Ries, Laura; Ṿakhṭel, Ester
Publisher: Maṭar
Published: 2005
Place of publication: Tel Aviv
Language: heb
Number of pages: 252
Subjects: Branding (Marketing); Brand name products; Management; New products
Work titles: Origin of brands