Introduction to Google Analytics
Subtitle: a guide for absolute beginners
By: Todd Kelsey with Brandon Lyon
Contributors: Lyon, Brandon, author
Publisher: Apress
Published: 2017
Language: eng
Number of pages: 141
ISBN-13: 9781484228289
Subjects: Internet users; Statistics; Web usage mining; Data processing; Google Analytics
Other titles: Google Analytics
Description: "Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from"--Page [4] of cover.
Notes: Statement of responsibility from cover.

Includes index.
Table of contents: title: Overview; title: Blogalytics; title: Getting traffic for analytics; title: Reviewing performance of campaigns; title: Fun with e-commerce analytics part I : Shopify; title: Fun with e-commerce analytics part II : AdWords; title: Fun with e-commerce analytics part III : Gumroad; title: Exploring Google Analytics certification.