Beyond Hofstede
Subtitle: culture frameworks for global marketing and management
By: [edited by] Cheryl Nakata.
Contributors: Nakata, Cheryl.
Publisher: Palgrave Macmillan; Springer
Published: 2009
Place of publication: Houndmills, Basingstoke; New York, NY
Language: eng
Number of pages: 320
ISBN-13: 9780230202399
Subjects: Marketing -- Cross-cultural studies; Management -- Cross-cultural studies; International trade -- Social aspects
Genres: Cross-cultural studies
Notes: Includes index.