Modeling expert opinions on food healthiness
Subtitle: a nutrition metric
By: Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman, Lisa Sutherland
Contributors: Beshears, John; Milkman, Katherine L.; Bazerman, Max H.; Sutherland, Lisa; Harvard Business School
Series: Working paper / Harvard Business School -- 08-082; Working paper (Harvard Business School) -- 08-082
Publisher: Harvard Business School
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 27
Description: Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The obstacle for policy-makers is to encapsulate a wide body of scientific knowledge into a labeling scheme that is also comprehensible to the average shopper. Here, we describe our method of developing a nutrition metric to fill this void.
Notes: "March 2008"--Publisher's web site.

Includes bibliographical references.