The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books)
Publisher: Sage Publications Pvt. Ltd
Published: June 15, 2003
Language: eng
Format: Paperback
Number of pages: 268
ISBN-13: 9780761997368
Subjects: Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Marketing