In search of stupidity
Subtitle: over 20 years of high-tech marketing disasters
By: Merrill R. Chapman
Edition: 2nd ed
Publisher: Apress; Distributed to the book trade worldwide by Springer-Verlag
Published: 2006
Place of publication: Berkeley, CA; New York
Language: eng
Number of pages: 373
ISBN-13: 9781590597217
Subjects: Computer software industry -- Management -- Case studies; Computer industry -- Management -- Case studies; Business failures -- Case studies
Genres: Case studies
Notes: Includes bibliographical references (p. [359]-360) and index