Angebotspositionierung
Subtitle: eine praxisorientierte Einführung
By: Richard Kühn, Thomas Jenner.
Contributors: Jenner, Thomas.
Series: Band 2 der Reihe GfM-Manual; Reihe GfM-Manual -- Bd. 2
Publisher: Werd
Published: 1998
Place of publication: Zürich
Language: ger
Number of pages: 71
Subjects: Marketing research; Marketing; New products; Advertising
Notes: Includes bibliographical references (p. 70-71).