Marketing research
By: David J. Luck ... [et al.].
Contributors: Luck, David Johnston.
Edition: 5th ed.
Publisher: Prentice-Hall
Published: 1978
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 522
Subjects: Marketing research.
Notes: Bibliography: p. 503-508.
Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor.
Includes indexes.