広告クリエイティブ・マネジメント論の展望
Subtitle: Nihon no kōkoku kurieitibu no sokyūryoku kaifuku e no michi
By: Kawato Kazuhide
Publisher: Gendai Tosho
Published: 2004
Place of publication: Kanagawa-ken Sagamihara-shi
Language: jpn
Number of pages: 195
ISBN-13: 9784434051272
Subjects: Advertising; History; Television advertising; Influence
Other titles: Kōkoku kurieitibu, manejimento ron no tenbō