Inside consumption
Subtitle: consumer motives, goals, and desires
By: edited by S. Ratneshwar and David Glen Mick
Contributors: Ratneshwar, S; Mick, David Glen
Publisher: Routledge
Published: 2005
Place of publication: London; New York
Language: eng
Number of pages: 356
Subjects: Consumer behavior; Consumers -- Research
Notes: Includes bibliographical references and indexes
Table of contents: title: Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick; title: Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins; title: Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis; title: Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley; title: Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely; title: Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner; title: Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum; title: A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch; title: Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis; title: Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater; title: We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie; title: Consumer identity motives in the information age / John Deighton; title: Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Muåniz, Jr.; title: How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt; title: Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey Stepnisky; title: Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy; title: Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye; title: What consumers desire : goals and motives in the consumption environment / Marsha L. Richins