Barack, Inc.
Subtitle: winning business lessons of the Obama campaign
By: Barry Libert, Rick Faulk.
Contributors: Faulk, Rick.
Publisher: Pearson Education
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 179
ISBN-13: 9780137022076
Subjects: Political campaigns -- United States -- History -- 21st century; Presidents -- United States -- Election -- 2008; United States -- Politics and government -- 2001-
Description: Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.
Notes: Includes index.