NTO marketing activities
Subtitle: guidelines for evaluation.
Contributors: World Tourism Organization.; European Travel Commission.; University of Luton.
Publisher: World Tourism Organisation
Published: 2003
Place of publication: Madrid
Language: eng
Number of pages: 172
Other titles: Evaluating NTO marketing activities.
Notes: A joint European Travel Commission and World Tourism Organization project carried out by the University of Luton.

Cover title: Evaluating NTO marketing activities.