Marketing research
Subtitle: information systems and decision making
By: Bertram Schoner, Kenneth P. Uhl.
Contributors: Uhl, Kenneth P., joint author.
Edition: 2d ed.
Publisher: Wiley
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 588
Subjects: Marketing research.
Notes: Includes bibliographies and indexes.
Authors' names in reverse order in 1st ed.