An application of the theory of stochastic preference to brand switching behavior in the automobile market
By: by Lawrence J. Ring.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 468
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University
Published: 1974
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 29
Subjects: Automobile industry and trade -- United States -- Mathematical models.
Notes: Bibliography: p. 29.