Social media marketing
Subtitle: game theory and the emergence of collaboration
By: Eric Anderson
Publisher: Springer
Published: 2010
Place of publication: Heidelberg; New York
Language: eng
Number of pages: 188
ISBN-13: 9783642132988; 9783642132995
Subjects: Social media; Soziales Netzwerk; Internet marketing; World Wide Web 2.0; Spieltheorie; Game theory; Verbraucherverhalten; Online-Marketing; Customer relations; Soziale Software
Notes: Includes bibliographical references (p. [181]-188).