Brand Rejuvenation
Subtitle: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
Edition: Ill edition
Publisher: Kogan Page
Published: January 1, 2008
Language: eng
Format: Paperback
Number of pages: 252
ISBN-13: 9780749451462
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - Product Management; Business & Economics / Marketing / General; Marketing - General; Vocational; Branding (Marketing); Management; Product life cycle; Product management