A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 7th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1997
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 368
Subjects: Marketing -- Management
Notes: Includes bibliographical references and indexes.