The Real Pepsi Challenge
Subtitle: How One Pioneering Company Broke Color Barriers in 1940s American Business
Publisher: Free Press
Published: February 5, 2008
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780743265720
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Corporate & Business History - Strategies; Leadership; Business & Economics / Corporate History; Corporate & Business History - General; Ethnic Studies - African American Studies - General; Marketing - General