Foundations of marketing
By: M. Dale Beckman, John M. Rigby
Contributors: Rigby, John M. (John Mark), 1957-
Edition: 7th Canadian ed.
Publisher: Harcourt Canada
Published: 2000
Place of publication: Toronto
Language: eng
Number of pages: 630
ISBN-13: 9780039227357
Copyright date: 2001
Subjects: Marketing
Description: Focus on key issues of marketing practice and theory. Includes Chapter objectives and summaries.