Brand Failures
Subtitle: The Truth about the 100 Biggest Branding Mistakes of All Time
Edition: New edition
Publisher: Kogan Page
Published: October 1, 2005
Language: eng
Format: Paperback
Number of pages: 260
ISBN-13: 9780749444334
Subjects: Sales & marketing; Marketing - Product Management; Business/Economics; Business & Economics; Business / Economics / Finance; Brand choice; Brand loyalty; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Marketing; Marketing - General; Brand name products; Product management; Advertising & Promotion
First sentence: The process of branding was developed to protect products from failure.