Wie man Flop-Raten reduziert
Subtitle: neue Produkte finden u. erfolgreich plazieren
By: Klaus Hoffmann.
Publisher: Verlag Moderne Industrie
Published: 1979
Place of publication: München
Language: ger
Number of pages: 176
Subjects: Product management.; New products.
Notes: Bibliography: p. 172-173.
Includes index.