Grapevine
Subtitle: the new art of word-of-mouth marketing
By: Dave Balter and John Butman.
Contributors: Butman, John.
Publisher: Portfolio
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 214
Subjects: Word-of-mouth advertising; Viral marketing
Other titles: New art of word-of-mouth advertising
Description: "As the founder of BzzAgent, Dave Balter developed a strategy for driving authentic word-of-mouth in the real world. He's a successful practitioner in a field previously dominated by armchair theorists." "In Grapevine, Balter and John Butman draw from real BzzAgent campaigns and other case studies to show what does and doesn't work to get people talking. They answer some of the most elusive questions in marketing today."--BOOK JACKET
Notes: Includes index.