Electronic media ratings
Subtitle: turning audiences into dollars and sense
By: Karen Buzzard.
Publisher: Focal Press
Published: 1992
Place of publication: Boston
Language: eng
Number of pages: 119
Subjects: Television programs -- United States -- Rating -- Methodology.; Radio programs -- United States -- Rating -- Methodology.; Television viewers -- United States.; Radio audiences -- United States.
Notes: Includes bibliographical references (p. 117-119).