E-commerce adoption and small business in the global marketplace
Subtitle: tools for optimization
By: Brychan Thomas and Geoff Simmons, editors.
Contributors: Thomas, Brychan, 1955-; Simmons, Geoff, 1971-
Publisher: Business Science Reference
Published: 2009
Place of publication: Hershey, PA
Language: eng
ISBN-13: 9781605669984; 9781605669991
Subjects: Electronic commerce; Small business
Description: "This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
Notes: Includes bibliographical references and index.