Marketing looks outward
Subtitle: 1976 business proceedings
By: edited by William Locander.
Contributors: Locander, William B.
Series: Series - American Marketing Association ; 38; Series (American Marketing Association) ;; no. 38.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 127
Subjects: Marketing -- Congresses.; Marketing -- Management -- Congresses.; Marketing research -- Congresses.; Consumers -- Congresses.
Genres: Congresses.
Notes: Includes bibliographies and index.