Eliot Noyes
Subtitle: A pioneer of design and architecture in the age of American moderism
By: Gordon Bruce ; forward by Dieter Rams.
Publisher: Phaidon
Published: 2006
Place of publication: London
Language: eng
Number of pages: 240
ISBN-13: 9780714843506
Subjects: Noyes, Eliot, -- 1910-1977; Industrial designers -- United States -- Biography; Architects -- United States -- Biography
Genres: Biography.
Description: "Eliot Noyes was a remarkable figure in twentieth-century design. An architect who began his career working in the office of Walter Gropius and Marcel Breuer, he went on to become the first Director of the Industrial Design department at the Museum of Modern Art, New York, in the 1940s. From the late 1950s until his death in 1977, he was Consulting Director of Design for IBM, Mobil Oil, Westinghouse and Cummins Engine Company, and was responsible for bringing about a change in the way that these corporations, and others that followed, were to think about design and its impact on business. He enlisted pioneering designers, including Charles Eames, Paul Rand, Ivan Chermayeff and Tom Geismar, to help him bring about innovative architectural, graphic and industrial design. He was personally responsible for the design of some notable twentieth-century classics, such as IBM's Selectric typewriter and Mobil Oil's service stations and petrol pumps. His own work includes architectural projects, such as the award-winning Noyes family residence in Connecticut." "This is the first monograph to trace the life of this unique architect and designer who devoted a great deal of his career to encouraging large American businesses to respect and develop policies that were rich in cultural expression."--BOOK JACKET
Notes: Includes bibliography and index.
Table of contents: title: Early years; title: The Harvard School of Design; title: The Museum of Modern Art; title: Building an architectural and industrial design profession; title: International Business Machines; title: Curator of corporate ethos; title: A celebration.