The psychology of design
Subtitle: creating consumer appeal
By: edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei
Published: 2016
Language: eng
Number of pages: 354
ISBN-13: 9780765647597; 9780765647603
Subjects: Marketing; Product design; Psychological aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Part I: Embodied design; title: Part II: Designing product features; title: Part III: Underlying process; title: Part IV: Design methods.