Persuasion
Subtitle: a new approach to changing minds
By: Arlene Dickinson
Publisher: Collins
Published: 2012
Place of publication: Toronto, Ontario, Canada
Language: eng
Number of pages: 270
ISBN-13: 9781443405973
Copyright date: 2011
Subjects: Persuasion (Psychology); Success in business; Businesswomen; Biography; Persuasion (Psychologie); Succès dans les affaires; Femmes d'affaires; Biographies
Description: Arlene Dickinson, successful businesswoman and co-star of the CBC hit Dragon's Den, explains how to master the art of persuasion to achieve success in business and in life.
Notes: Originally published: Toronto : Collins, 2011.
Table of contents: title: pt. I. Tricks and Traps; title: 1. What not to do; title: and what not to fall for; title: pt. II. Principled Persuastion; title: 2. Authenticity; title: 3. Honesty; title: 4. Reciprocity; title: pt. III. So, What's Standing In Your Way?; title: 5. Talking ourselves out of success; title: 6. "I'm not good enough"; title: pt. IV. The Process of Persuasion; title: 7. Prepare; title: 8. Shh!; title: 9. Understand; title: 10. Pitch; title: 11. The specifics of pitching to get ahead; title: pt. V. You Win Some, You Lose Some; title: 12. The trouble with losing; title: 13. The trouble with winning.