The Zen of empirical research
By: William D. Richards, Jr.
Series: Quantitative methods in communication
Publisher: Hampton Press
Published: 1998
Place of publication: Cresskill, N.J
Language: eng
Number of pages: 262
Subjects: Research; Research -- Statistical methods
Description: The Zen of Empirical Research by Dr. William D. Richards is a friendly, accessible introduction to quantitative research methods and statistics for students - especially for those with an arts background or limited mathematical experience. Developed through classroom use and student input, this text is, above all, a student's text book. Its unique first person conversational approach, informal humor and every day examples make abstract concepts clear and statistics fun. The emphasis is always on understanding the logic behind statistics rather than on math, formulae, or rote problem solving, which ensures that students are able to apply the skills they've learned to answer real research problems.
Notes: Includes bibliographical references and index.