The story of  Nintendo
By: Adam Sutherland
Series: The business of high tech
Publisher: Rosen Pub. Group
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9781448870431; 9781448870967; 9781448870974
Subjects: Nintendō Kabushiki Kaisha; Nintendo video games; Electronic games industry; Video games industry; History
Notes: Includes bibliographical references and index.
Table of contents: title: Nintendo rules the world!; title: Seizing the opportunity; title: From playing cards to electronics; title: Building a reputation for fun; title: The game boy arrives!; title: The battle for your living room; title: The business of game creation; title: Expanding the games market; title: Mario; a superstar for 30 years!; title: Games the whole family can play; title: Games for everyday life; title: Making plans for the future.