Diagnostic maps for product line monitoring
By: Dominique M. Hanssens and Donna L. Hoffman
Series: Working paper series in marketing / Avis Rent a Car System, Inc -- AV-89-10; Working paper series in marketing -- 10, 1989
Publisher: Columbia Business School
Published: 1989
Place of publication: New York, N.Y
Language: eng
Number of pages: 31