Meet Mr. Product
Subtitle: the graphic art of the advertising character
By: Warren Dotz, Masud Husain
Contributors: Husain, Masud, 1962- author
Publisher: Insight Editions
Published: 2015
Language: eng
Number of pages: 270
ISBN-13: 9781608873593
Copyright date: 2015
Subjects: Symbolism in advertising; Television advertising; Advertising; Commercial art; Stereotypes (Social psychology) in advertising; Advertising characters; History
Other titles: Meet Mister Product.
Description: We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we've been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have been helping us navigate the grocery aisles and choose our products for years. Find a vibrantly colorful tribute to these pop-culture icons. Offering up fascinating tidbits on hundreds of spokes-characters, this chunky compendium profiles the origination of the characters, their evolution, and their most intimate secrets.
Notes: Originally published in paperback in the United States by Chronicle Books in 2003.
Table of contents: title: Food : meet Miss Fluffy Rice; title: Drinks : meet Mr. Coffee Nerves; title: Kids' stuff : meet Mr. Wiggle; title: Dining : meet Mister Donut; title: Technology : meet Mr. Tech; title: Automotive : meet Mr. Diesel Power; title: Home : meet Mr. Happy Homer; title: Personal & leisure : meet Mr. Happy Foot.