Wired Marketing
Subtitle: Energizing Business for e-Commerce
Publisher: Wiley
Published: June 15, 2001
Language: eng
Format: Paperback
Number of pages: 282
ISBN-13: 9780471496458
Subjects: Business & Management; Internet; Sales & marketing; Computer Networks; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Business & Economics / Marketing / General; Business & Economics / Marketing / Multilevel; Electronic Commerce; Internet - General; Marketing - General; E-commerce.; Internet marketing; Marketing.; gtt
Description: Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.