Marketing, a managerial approach
By: William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift.
Contributors: Cunningham, Isabella C. M.; Swift, Christopher M.
Edition: 2nd ed.
Publisher: South-Western Pub. Co.; South-Western Pub
Published: 1987
Place of publication: Cincinnati
Language: eng
Number of pages: 811
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographies and indexes.