Direct assessment of consumer utility functions
Subtitle: von Neumann-Morgenstern utility theory applied to marketing
By: by John R. Hauser and Glen L. Urban.
Contributors: Urban, Glen L.; Sloan School of Management.
Series: Working paper -- 843-76; Working paper (Sloan School of Management) -- 843-76.
Publisher: Massachusetts Institute of Technology
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Consumers' preferences -- Models.