Case studies in tourism & hospitality marketing
By: Rob Harris, Leo Jago, Brian King.
Contributors: Jago, Leo.; King, Brian, 1957-
Publisher: Hospitality Press
Published: 2005
Place of publication: Frenchs Forest, NSW
Language: eng
Number of pages: 228
Subjects: Tourism -- Australia -- Marketing.; Hospitality -- Australia -- Marketing.; Tourism -- Australia -- Marketing -- Case studies.; Hospitality industry -- Australia -- Marketing -- Case studies.
Genres: Case studies.
Other titles: Case studies in tourism and hospitality marketing; Tourism & hospitality marketing
Notes: Includes bibliographical references (p. [223]-228).