Management of the new product function
Subtitle: a guidebook.
Contributors: Association of National Advertisers.
Publisher: Association of National Advertisers
Published: 1980
Place of publication: New York, N.Y. (144 E. 44th St., New York 10017)
Language: eng
Number of pages: 216
Subjects: New products -- Addresses, essays, lectures.; Product management -- Addresses, essays, lectures.