Online advertising and promotion
Subtitle: modern technologies for marketing
By: by Payam Hanafizadeh and Mehdi Behboudi
Contributors: Behboudi, Mehdi, 1983-
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 248
ISBN-13: 9781466608856; 9781466608863; 9781466608870
Subjects: Internet advertising; Internet marketing
Description: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing; title: From billboard to banner; title: Implicit meaning; title: Internet advertising methods; title: Nature of the industry; title: Cost-per-thousand and flat-fee exposure model; title: Uses and gratifications; title: Advertising strategy; title: E-business and e-commerce; title: Objectives and effectiveness.