One billion shoppers
Subtitle: accessing Asiaʼs consuming passions and fast-moving markets- after the meltdown
By: Paul French & Matthew Crabbe.
Contributors: Crabbe, Matthew.
Publisher: Nicholas Brealey Pub.
Published: 1998
Place of publication: London; Santa Rosa, Calif
Language: eng
Number of pages: 304
Subjects: Consumers -- Asia.; Marketing -- Asia.
Description: One Billion Shoppers provides a practical, up-to-date and highly comprehensive guide to Asia's consumers, their tastes, trends and future aspirations now that a thorough understanding of Asia is more important than ever. Despite the economic crisis in parts of the region, Asia remains a crucial market. One Billion Shoppers is a guide to the new 'hot zones' of Asia, the emerging trends and the ways in which Asia's historic consuming passions are being fulfilled in a new era. As Asia increasingly becomes a region of nuclear families, only children and middle class professionals, so new business opportunities emerge in fast-food, financial services and retailing. The book pays special attention to how the nations and businesses of Asia and their consumers are bouncing back.
Notes: Includes bibliographical references (p. [293]-296) and index.