EVEolution
Subtitle: the eight truths of marketing to women
By: Faith Popcorn and Lys Marigold
Publisher: Hyperion
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 272
ISBN-13: 9780786865239
Subjects: Women consumers -- United States.; Marketing -- United States.; Women -- United States -- Attitudes.; Sex differences.; Consommatrices -- États-Unis.; Marketing -- États-Unis.; Différences entre sexes.; Marketing.; Consommatrices.; Femmes -- États-Unis -- Attitudes.; Marketing.; Sekseverschillen.; Consumenten.; Vrouwen.
Other titles: Eight truths of marketing to women
Description: "Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target."--BOOK JACKET.
Notes: Includes bibliographical references and index.