Mehrmedialität in der werblichen Kommunikation
Subtitle: synchrone und diachrone Untersuchungen von Werbestrategien
By: Sandra Reimann
Publisher: Gunter Narr Verlag
Published: 2008
Place of publication: Tübingen
Language: ger
Number of pages: 434
ISBN-13: 9783823362647
Subjects: Advertising; Management; Language; Communication
Other titles: Synchrone und diachrone Untersuchungen von Werbestrategien
Notes: Originally presented as the author's thesis (doctoral)--Universität Regensburg, 2005.

Includes bibliographical references.