Going social
Subtitle: excite customers, generate buzz, and energize your brand with the power of social media
By: Jeremy Goldman
Publisher: American Management Association; AMACOM
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 294
ISBN-13: 9780814432556
Subjects: Social marketing; Social media; Online social networks; Customer relations; Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Social marketing : even more important than you think; title: Devising your strategy and getting started; title: Engagement 101 : determine your voice and personality; title: How to develop content that promotes engagement; title: Become truly customer-centric and reap the advantages; title: How to avoid pitfalls, deal with crises, and keep your brand's reputation intact; title: How to staff your social team and organize for more effective engagement; title: Tools for producing more relevant, targeted engagement; title: How to identify influencers, work with vips, and grow word of mouth substantially; title: How to build strong relationships with bloggers and work with online personalities; title: Increase engagement by turning your employees into marketers; title: How to engage with ROI in mind; title: Going social in real life.