Direct marketing
Subtitle: an integrated approach
By: William J. McDonald.
Series: Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston
Language: eng
Number of pages: 532
Subjects: Direct marketing.; Direct marketing -- Case studies.
Notes: Includes bibliographical references and index.
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.