Library of advertising.
By: comp. and ed. by A. P. Johnson.
Publisher: Cree Pub. Co.
Published: 1911
Place of publication: Chicago
Language: eng
Subjects: Advertising
Table of contents: title: [v. 1] Fundamental principles; advertising mediums.- [v. 2] Methods of appeal; outdoor, street car and miscellaneous advertising mediums and publications.- [v. 3] Department store and retail advertising.- [v. 4] Show window display and specialty advertising.- [v. 5] Advertising different lines of business.- [v. 6] Selling advertising and advertised goods; Selling and advertising American goods in foreign countries.