The Deviant's Advantage
Subtitle: How to Use Fringe Ideas to Create Mass Markets
Publisher: Three Rivers Press
Published: March 23, 2004
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9781400050000
Subjects: Marketing - Product Management; New products; Marketing; New Product Development; Sales & Selling - Techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Marketing - General; Business & Economics / General; Originality; Business forecasting; Economic aspects
First sentence: Mad isn't the only deviant to find its way to the center of Social Convention.