Consumer insights 2.0
Subtitle: how smart companies apply customer knowledge to the bottom line
By: Dona Vitale
Publisher: Paramount Market
Published: 2006
Place of publication: Ithaca, NY
Language: eng
Number of pages: 168
ISBN-13: 9780976697381
Subjects: Marketing; Motivation research (Marketing); Consumer behavior; Psychological aspects
Notes: Includes bibliographical references ( p. [159]-161).