Global marketing management
By: Warren J. Keegan, F.H. Rolf Seringhaus
Contributors: Seringhaus, F. H. Rolf (Fritz Herman Rolf), 1942-
Edition: Canadian ed.
Publisher: Prentice-Hall Canada
Published: 1996
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 750
ISBN-13: 9780133258042
Subjects: Export marketing; Management; International business enterprises; Marchés d'exportation; Gestion; Entreprises multinationales
Notes: Includes bibliographical references and indexes.