Nike culture
Subtitle: the sign of the swoosh
By: Robert Goldman and Stephen Papson.
Contributors: Papson, Stephen.
Series: Core cultural icons
Publisher: Sage Publications; SAGE Publications
Published: 1998
Place of publication: London; Thousand Oaks, Calif
Language: eng
Number of pages: 194
Subjects: Nike (Firm); Advertising -- Social aspects -- United States -- Case studies; Sports -- United States -- Marketing
Genres: Case studies.
Notes: Includes bibliographical references and index.