Miscomprehension of televised communications
By: by Jacob Jacoby in association with Wayne D. Hoyer and David A. Sheluga
Contributors: American Association of Advertising Agencies. Educational Foundation; Hoyer, Wayne D.; Sheluga, David A.
Publisher: The Educational Foundation of the American Association of Advertising Agencies
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 196
Subjects: Content analysis (Communication); Advertising; Social aspects; Mass media; Television viewers
Notes: Research sponsored by the A.A.A.A. Educational Foundation.