Persuasion, la théorie de l'irrationalité restreinte
By: Christian Derbaix, Pierre Grégory ; avec la collaboration de Marie-Lydie Lavoisier ... [et al.].
Contributors: Grégory, Pierre
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm))
Publisher: Economica
Published: 2004
Place of publication: Paris
Language: fre
Number of pages: 256
Subjects: Advertising; Language; Persuasion (Rhetoric)
Notes: Includes bibliographical references (p. [201]-228) and index.