Brand and package likeability
Subtitle: a consumer network panel survey of likes and dislikes of brands and the packages associated with them
By: by Mona Doyle
Contributors: EPM Communications, Inc; Consumer Network, Inc
Publisher: EPM Communications
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 33
ISBN-13: 9781885747839
Subjects: Brand choice; Consumers' preferences; Brand name products; Packaging