Statistical Modeling and Analysis for Database Marketing
Subtitle: Effective Techniques for Mining Big Data
Publisher: Chapman & Hall/CRC
Published: May 28, 2003
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9781574443448
Subjects: Applied mathematics; Databases & data structures; Sales & marketing; Marketing - Multilevel; Database Management - Database Mining; Business & Economics; Business / Economics / Finance; Business/Economics; Reference - General; Marketing - Direct; Business & Economics / Sales & Selling; Database marketing; Statistical methods
First sentence: The personal computer (PC) has changed everything - both for better and for worse - in the world of statistics.