Relationships between attitude and purchase intention toward the brand
By: by Paul A. Pellemans
Series: Publications du Centre de recherches économiques et sociales -- 10; Collection Marketing -- 1
Publisher: Publications Universitaires, Namur University
Published: 1971
Place of publication: Namur, Belgium
Language: eng
Number of pages: 133
Subjects: Motivation research (Marketing); Consumers; Brand name products
Notes: "An adaption of the author's doctoral dissertation at Columbia University."

Bibliography: p. [124]-133.