Marketing plans
Subtitle: how to prepare them, how to use them
By: Malcolm H.B. McDonald.
Contributors: Chartered Institute of Marketing.; CAM Foundation.
Edition: 2nd ed.
Publisher: Published on behalf of the Chartered Institute of Marketing and the CAM Foundation (by) Heinemann Professional
Published: 1989
Place of publication: Oxford
Language: eng
Number of pages: 256
Subjects: Marketing -- Management.