Direct marketing rules of thumb
Subtitle: 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
By: Nat G. Bodian.
Publisher: McGraw-Hill
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 403
Subjects: Direct marketing.; Telemarketing.; Advertising, Direct-mail.
Notes: Includes bibliographical references (p. 369-372) and index.