The customer centric enterprise
Subtitle: advances in mass customization and personalizaton
By: Mitchell M. Tseng, Frank T. Piller, editors.
Contributors: Tseng, Mitchell M., 1947-; Piller, Frank T., 1969-
Publisher: Springer
Published: 2003
Place of publication: Berlin; New York
Language: eng
Number of pages: 535
Subjects: Flexible manufacturing systems.; Product management.; Marketing -- Management.; Customer relations.; Relationship marketing.
Notes: Includes bibliographical references.