Loyalty marketing
Subtitle: after the card is issued
By: prepared by Food Marketing Institute and Willard Bishop Consulting, Ltd.
Contributors: Food Marketing Institute.; Willard Bishop Consulting, Ltd.
Publisher: Food Marketing Institute
Published: 1998
Place of publication: Washington, D.C
Language: eng
Number of pages: 53
Subjects: Customer loyalty programs -- United States.; Marketing -- United States.; Supermarkets -- United States.
Other titles: After the card is issued
Notes: "January 1998."
Table of contents: title: Building card use; title: Driving business among better shoppers; title: Managing customers; title: Executing item-specific promotions; title: Integrating loyalty marketing with other databases; title: Loyalty marketing case studies.