BEHAVECON
Subtitle: A Revealing Guide To Outsmarting Yourself, Making The Best Decisions And Leading The Richest Life
Publisher: Inupio GmbH
Published: June 15, 2014
Format: ebook
Number of pages: 220
Table of contents: title: Jan Dominik Gunkel is an award-winning academic author, passionate explorer and entrepreneur. His intense journey through behavioral economics has finally led him to publish his first popular book, BEHAVECON. The applications of behavioral decision-making in real life are at the root of his professional achievements: He has sold successfully in many environments – from city streets to boardrooms – and built several smaller businesses. Currently, he is a partner at a consulting firm, leveraging behavioral economics in business. Jan Dominik Gunkel has been featured in quality newspapers and magazines around the world.