The hardware startup
Subtitle: building your product, business, and brand
By: Renee DiResta, Brady Forrest, and Ryan Vinyard
Contributors: Forrest, Brady, author; Vinyard, Ryan, author
Edition: First edition.
Publisher: O'Reilly Media
Published: 2015
Language: eng
Number of pages: 308
ISBN-13: 9781449371036
Subjects: Computer input-output equipment; Marketing; Computers; Design and construction; Computer engineering; Electronic apparatus and appliances; Computer industry; New business enterprises
Description: "Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.
Notes: "Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.

Includes index.
Table of contents: title: The hardware startup landscape; title: Idea validation and community engagement; title: Knowing your market; title: Branding; title: Prototyping; title: Acceleration; title: Crowdfunding; title: Fundraising; title: Going to market; title: Legal.