Instant appeal
Subtitle: the 8 primal factors that create blockbuster success
By: Vicki Kunkel.
Publisher: American Management Association
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 296
ISBN-13: 9780814409466
Subjects: Success in business; Success; Consumer behavior; Interpersonal relations
Notes: Includes index.
Table of contents: title: The components of instant appeal; title: Ducklings, defects, and devotion : the conspicuous flaw factor; title: Does it look like a duck? The visual preprogramming factor; title: Small dogs, big SUVs, and the failure of epcot : the reptilian comfort factor in consumer choices; title: Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors; title: Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and the Young and the restless get under our skin); title: Good vibrations : the biotuning factor for career success; title: What our minds really see : the mental real estate factor; title: The lessons of instant appeal : how moral entrepreneurs use the; title: Primal factors to engineer a crisis.