Clothing for liberation
Subtitle: a communication analysis of Gandhi's swadeshi revolution
By: Peter Gonsalves
Publisher: SAGE Publications
Published: 2010
Place of publication: New Delhi; Thousand Oaks
Language: eng
Number of pages: 163
ISBN-13: 9788132103103
Subjects: Gandhi, Mahatma, -- 1869-1948 -- Political and social views; Swadeshi movement; Clothing and dress -- Political aspects -- India -- History -- 20th century; Khadi -- Political aspects -- India -- History -- 20th century; Communication in politics -- India -- History -- 20th century; Symbolism in politics -- India -- History -- 20th century; Social change -- India -- History -- 20th century; Nationalism -- India -- History -- 20th century; India -- Economic policy; India -- Politics and government -- 1919-1947
Description: "This book investigates the communicative power of Mahatma Gandhi's style of dressing and use of home-spun cloth for staging a revolution involving over 300 million people." "The study is situated in the context of Gandhi's communication skills: his verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in conflict, his organisational ability and the international repercussions of his mass mediated messages, his non-verbal communication through silence, his fasting, his personal presence and charisma." "The author uses the theories of Ronald Barthes, Victor Turner and Erving Goffman as the framework for a deeper communication analysis which brings to light Gandhi's unique sartorial strategy for India's liberation: the creation of a 'fashion system' through the laborious unfolding of the swadeshi 'social drama' while he remained the undisputed 'performance manager' of the thirty-year-long freedom struggle." "The book ends with the articulation of a Gandhian approach to symbolisation for socio-political change. Photographs highlight and confirm the arguments in the text. It will serve as an immensely insightful resource for students of communication studies, politics, history, semiotics, and cultural studies."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: Gandhi the communicator; title: Barthes: A Gandhian fashion system; title: Turner: Social drama in Gandhi's swadeshi revolution; title: Goffman: Gandhi as performance manager of a nation; title: A Gandhian approach to symbolisation.