Market segmentation
Subtitle: a managerial perspective
By: Frederick W. Winter
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 548; Faculty working papers -- no. 548.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1979
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 16
Subjects: Market segmentation
Description: "Market segmentation is simple in concept but difficult in application. This paper offers a new, managerial view of the segmentation process and offers some modifications to standard segmentation practice that are necessary for decision-making."
Notes: Includes bibliographical references (leaves [17-18]).