The IEBM encyclopedia of marketing
By: edited by Michael J. Baker.
Edition: 1st ed.
Publisher: International Thomson Business
Published: 1999
Place of publication: London
Language: eng
Number of pages: 865
Subjects: Marketing -- Encyclopedias.; Marketing -- Encyclopedias.; Marketing -- Encyclopédies.
Genres: Encyclopedias.
Notes: Includes bibliographical references and index.