Marketing strategy
By: O.C. Ferrell, Michael D. Hartline, George H. Lucas.
Contributors: Hartline, Michael D.; Lucas, George.
Edition: 2nd ed.
Publisher: Harcourt College Publishers
Published: 2002
Place of publication: Fort Worth
Language: eng
Number of pages: 469
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.
Previous ed. published under title.