The nonprofit communications engine
Subtitle: a leader's guide to managing mission-driven marketing and communications
By: by Sarah Durham
Edition: First edition.
Publisher: Big Duck Studio, Inc.
Published: 2019
Place of publication: Brooklyn, NY
Language: eng
Number of pages: 204
ISBN-13: 9781733355308
Subjects: Nonprofit organizations; Management; Charities; Marketing; Business communication
Other titles: Non-profit communications engine :
Description: "Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources. This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission"--Publisher marketing.
Table of contents: title: Getting clearer about effective communications; title: Strategy; title: Team; title: Culture; title: Tools; title: Processes; title: Reflection; title: Building and optimizing your organization's communications engine.