Market smart
Subtitle: the best in age and lifestyle-specific design
By: Daniel Acuff [and others]
Publisher: Collins Design
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 222
ISBN-13: 9780061697142
Subjects: Commercial art; Market segmentation; Consumer profiling
Description: Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.
Notes: Includes bibliographical references (page 220) and index.
Table of contents: title: Kids age 3-8; title: Tweens & teens; title: Generation X and Y; title: Baby boomers; title: Modern moms & hip parents; title: Sports enthusiasts; title: Foodies.