Marketing today
Subtitle: successes, failures, and turnarounds
By: John B. Clark.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 238
Subjects: Marketing -- United States -- Case studies.; Success in business -- United States -- Case studies.; Business failures -- United States -- Case studies.; Corporate turnarounds -- United States -- Case studies.
Notes: Includes bibliographical references.