Turning Silver into Gold
Subtitle: How to Profit in the New Boomer Marketplace
Publisher: FT Press
Published: January 31, 2007
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780131856981
Subjects: Business & Economics; Small Business/Entrepreneurship; Business/Economics; Entrepreneurship; Marketing - General; Business & Economics / Entrepreneurship; Baby boom generation; Older consumers; Target marketing; United States