Interactive marketing
Subtitle: the future present
By: Edward Forrest, Richard Mizerski, editors.
Contributors: Mizerski, Richard.
Publisher: NTC Business Books; American Marketing Association
Published: 1996
Place of publication: Lincolnwood, Ill; Chicago
Language: eng
Number of pages: 390
Subjects: Interactive marketing
Description: Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs.

More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced.
Notes: Includes bibliographical references and index.
"Published in conjunction with the American Marketing Association"--T.p. verso.