Un pavé dans la marque
By: Etienne Thil, Claude Baroux.
Contributors: Baroux, Claude.
Series: Enjeux pour demain
Publisher: Flammarion
Published: 1983
Place of publication: [Paris]
Language: fre
Number of pages: 243
Subjects: Marketing -- Management.; Product management.; Quality of products.; Generic products.; Advertising -- Psychological aspects.; Consumers' preferences.; Competition.; Success in business.
Notes: Bibliography: p. 241-[244]