Essentials of Marketing Research: Part I
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776815721
Table of contents: title: Sisältö; title: Introduction to marketing research: Scientific research approach and Problem definition; title: Introduction; title: Marketing Research; title: Scientific marketing research process; title: Defining a problem; title: What marketing research cannot do?; title: Conclusion; title: Exploratory research design; title: Chapter summary; title: Research design and its importance in research; title: Classification and differences between research designs; title: Exploratory research design; title: Conclusion; title: Conclusive research design; title: Chapter summary; title: Conclusive research design; title: Descriptive design; title: Causal designs; title: Survey methods; title: Observation; title: Conclusion; title: Sampling; title: Chapter summary; title: Importance of sampling in marketing research; title: Sampling: basic constructs; title: Determining sample size; title: Classification of sampling techniques; title: Probability sampling techniques; title: Nonprobability sampling techniques; title: Selecting an appropriate sampling technique; title: Conclusion; title: References