New concepts in market management.
Series: Its Marketing series,; no. 72
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 27
Subjects: Marketing.; Advertising -- United States.; Finance -- United States.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York, March 18-19, 1948."
Bound with the Association's  Marketing series nos. 67-71, 73-75.
Table of contents: title: Today's concept of market management, by R.H. Moulton.; title: A philosophy of advertising for 1948, by J.R. Gilman.; title: Where is the money coming from to finance expansion in our markets? by M. Shields.