Pin pai bai nian
Subtitle: Hu shang bai nian qing gong lao pin pai
By: Mao Xi, Sun LI zhu
Contributors: Sun, Li, author
Edition: Di 1 ban
Series: Shanhai jin xian dai shang ye wen hua shi jue chuan bo yan jiu xi lie; Shanhai jin xian dai shang ye wen hua shi jue chuan bo yan jiu xi lie
Publisher: Shanghai jin xiu wen zhang chu ban she
Published: 2013
Place of publication: Shanghai Shi
Language: chi
Number of pages: 139
ISBN-13: 9787545212037
Subjects: Brand name products; Commercial products; Industries
Other titles: Hu shang  bai nian qing gong lao pin pai
Description: 本书完整的呈现了上海从1840年开埠以后,到本世纪初一百多年间的民族轻工业产品的品牌档案,包括品牌形成背景,创始人,品牌含义,品牌标志设计和演变,品牌下产品系列,品牌的传播方式和营销手段,品牌的社会影响和国际声誉,品牌文化等诸多方面,用图文并茂的形式.
Notes: Includes bibliographical references (page 138).