Marketing and Consumer Identity in Multicultural America
Edition: 1st edition
Publisher: Sage Publications, Inc; Sage Publications
Published: February 2, 2001
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780761911036
Subjects: Sales & marketing; United States; General; Business/Economics; Business & Economics; Business / Economics / Finance; Target marketing; Marketing - Research; Market segmentation; Business & Economics / Marketing / General; Consumer Behavior - General; Marketing - General; Attitudes; Consumers
First sentence: Welcome to a new America!