Shi jie dian shi chan ye shi chang gai lun
By: Lu Di zhu
Edition: Di 1 ban
Series: Shi ji xin wen chuan bo xue xi lie jiao cai
Publisher: Zhongguo ren min da xue chu ban she; Jing xiao Xin hua shu dian
Published: 2003
Place of publication: Beijing
Language: chi
Number of pages: 294
Subjects: Television programs; Marketing; Television stations
Other titles: Journalism & communication; Journalism and communication
Notes: Includes bibliographical references (p. 289-292).