Advertising management
By: by Rajeev Batra, John G. Myers, David A. Aaker.
Contributors: Aaker, David A. 1938-; Aaker, David A. 1938-; Myers, John G. 1933-
Edition: 5th ed. / Rajeev Batra, John G. Myers, David A. Aaker.
Series: Prentice Hall international editions
Publisher: Prentice-Hall International
Published: 1996
Place of publication: London
Language: eng
Number of pages: 754
Subjects: Advertising -- Management.
Notes: Previous ed.: / by David A. Aaker, 1992.

Includes index.