Broadening the horizons of copy research
Subtitle: new directions in creative development research, non-verbal research techniques, systematic approaches to copy evaluation : an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987 : transcript proceedings.
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, N.Y
Language: eng
Number of pages: 251
Subjects: Advertising -- Congresses; Advertising copy -- Congresses; Marketing research -- Congresses
Notes: "Fourth Annual Advertising Research Foundation Copy Research Workshop"-- Cover.

Includes bibliographical references.