Celebrity Sell
Subtitle: star endorsements in the classic age of advertising.
Series: Prion postcard book
Publisher: Prion
Published: 2001
Place of publication: London
Language: eng
Number of pages: 33
Description: Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping baskets than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, thecelebrity sell was born.
Notes: General (US: Trade).