No B.S. trust-based marketing
Subtitle: the ultimate guide to creating trust in an understandable un-trusting world
By: by Dan S. Kennedy and Matt Zagula
Contributors: Zagula, Matt
Publisher: Entrepreneur Media
Published: 2012
Place of publication: Irvine, CA
Language: eng
Subjects: Marketing; Trust; Customer relations
Table of contents: title: Introduction; title: Trust-based marketing as path to wealth / by Dan Kennedy; title: Trust without trying is no longer enough / by Dan Kennedy; title: Understanding the difficulty of the task / by Dan Kennedy; title: What do clients really want to know? / by Dan Kennedy; title: How not to be another salesman / by Dan Kennedy; title: The Suze Orman factor / by Matt Zagula; title: Publish or perish / by Dan Kennedy with Matt Zagula; title: All media is not equal; title: High trust vs. low trust media online vs. offline media / by Dan Kennedy; title: Creating trust online : pipe dream? / by Matt Zagula; title: Don't get google slapped / by Matt Zagula; title: How familiarity breeds trust / by Dan Kennedy; title: The unmatched power of affinity / by Dan Kennedy; title: Establishing and asserting your authority / by Dan Kennedy; title: The power of prescription / by Dan Kennedy; title: It's not what you say, it's what they hear / by Dan Kennedy; title: Trust language : the book only you can write, that only you will read; title: That can make you rich / Dan Kennedy; title: Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy; title: The role of proof / by Dan Kennedy; title: The cache client as its own form of proof / by Dan Kennedy; title: Risk reversal / by Dan Kennedy; title: The power and hazard of leadership position / by Dan Kennedy; title: The power of exclusivity / by Matt Zagula; title: How do you know if you are succeeding at trust-based marketing / by Dan Kennedy; title: Resources.