The marketing of political parties
Subtitle: political marketing at the 2005 British general election
By: edited by Darren G. Lilleker, Nigel A. Jackson and Richard Scullion
Contributors: Lilleker, Darren G; Jackson, Nigel A; Scullion, Richard
Publisher: Manchester University Press; Distributed exclusively in the USA by Palgrave
Published: 2006
Place of publication: Manchester, UK; New York; New York
Language: eng
Number of pages: 269
ISBN-13: 9780719073007; 9780719073014
Subjects: Political parties -- Great Britain; Elections -- Great Britain; Marketing -- Political aspects -- Great Britain
Notes: Includes bibliographical references and index
Table of contents: title: Introduction / Darren G. Lilleker, Nigel A. Jackson and Richard Scullion. Pt. I. The product. 'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of the UK parties / Robert P. Ormrod and Stefan C.M. Hanneberg; title: The 2005 General Election and the emergence of the 'negative brand' / Jenny Lloyd; title: Political marketing and the 2005 election: what's ideology got to do with it? / Heather Savigny. Pt. II. Communication. A marketing analysis of the 2005 General Election advertising campaigns / Janine Dermody and Stuart Hanmer-Lloyd; title: The autistic campaign: the parties, the media and the voters / Ivor Gaber; title: Banking online: the use of the Internet by political parties to build relationships with voters / Nigel A. Jackson. Pt. III. The consumer. Investigating electoral choice through a 'consumer as choice-maker' lens / Richard Scullion; title: Local political marketing: political marketing as public service / Darren G. Lilleker; title: View from the armchair: why young people took no interest and no notice of the campaign / Dianne Dean; title: Conclusion: was 2005 the year political marketing came of age? / Darren G. Lilleker, Nigel A. Jackson and Richard Scullion