Marketing research, measurement and method
Subtitle: a text with cases
By: Donald S. Tull, Del I. Hawkins.
Contributors: Hawkins, Del I., joint author.
Edition: 2d ed.
Publisher: Macmillan
Published: Apr 10, 1980
Place of publication: New York
Number of pages: 796
Subjects: Marketing research -- Case studies; Marketing research
Other titles: Marketing research; meaning, measurement, and method.
Notes: 1976 ed. published under title: Marketing research; meaning, measurement, and method.

Includes bibliographical references and index.