Competitive positioning and the resource based view of the firm
By: Graham Hooley, Kristian M"oller and Amanda Broderick.
Contributors: M"oller, Kristian.; Broderick, Amanda J.; AstonBusiness School (Research Institute)
Series: Research paper series / Aston Business School Research Institute -- RP9726
Publisher: Aston Business School Research Institute
Published: 1997
Place of publication: Birmingham
Language: eng