Perspectives on marketing management in Ireland
By: edited by Mary Lambkin and Tony Meenaghan.
Contributors: Lambkin, Mary.; Meenaghan, Tony, 1949-; University College, Dublin. Graduate School of Business.
Series: Irish studies in management
Publisher: Oak Tree Press in association with Graduate School of Business, University College Dublin
Published: 1994
Place of publication: Dublin
Language: eng
Number of pages: 476
Subjects: Marketing -- Ireland -- Management.
Notes: Includes bibliographical references and index.