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Subtitle: a practical guide
By: editor/project director, Karen L. Burns ; industry coordinator, Annette Brodsky.
Contributors: Burns, Karen.; Brodsky, Annette.
Series: Monograph,; v. 8; Monograph (Direct Marketing Association (U.S.)) ;; v. 8.
Publisher: Direct Marketing Association
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 453
Notes: "March 1984."