The 18 Immutable Laws of Corporate Reputation
Subtitle: Creating, Protecting, and Repairing Your Most Valuable Asset
Publisher: Free Press
Published: March 16, 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780743236706
Subjects: Business communication & presentation; Business studies; Sociology, Social Studies; Public relations; Corporate image; Business And Society; Business & Economics; Business / Economics / Finance; Management - General; Business/Economics; Management; Corporations; Corporate & Business History - General; Leadership; Business & Economics / General; Brand name products
First sentence: As Bill Margaritis drove back to FedEx Corporation's headquarters after lunch, his stomach grew queasy.
Description: "Veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald's, Coca-Cola and Microsoft in this study of that vital element of doing business - corporate reputation. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequences of a bad one as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of experience, covering every aspect of corporate reputation." "This book is not only ideal for business executives, but also for anyone eager to know more about the companies they deal with, or whose products they buy. Including comments and advice from industry figures and peppered with real-life case studies, this is a fascinating read."--BOOK JACKET.