A framework for marketing management
By: Philip Kotler.
Contributors: Kotler, Philip.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2003
Place of publication: Upper Saddle River, N.J; [Great Britain]
Language: eng
Number of pages: 352
Subjects: Marketing -- Management.
Notes: "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Previous ed.: 2001.

Includes bibliographical references and index.