The book publisher's handbook
Subtitle: the seven keys to publishing success with six case studies
By: by Eric M. Kampmann.
Publisher: Beaufort Books
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9780825305450
Subjects: Publishers and publishing -- United States -- Handbooks, manuals, etc; Books -- United States -- Marketing -- Handbooks, manuals, etc; Small presses -- United States
Genres: Handbooks, manuals, etc.
Notes: Includes index.
Table of contents: title: Editorial : how to get the edge; title: Design and format : the all-important deciding factors; title: Printing : know all the basics, from sending them out to getting them back; title: Pricing : managing cost, profit, and marketability; title: Sales and distribution : the market, the players, the current trends, and how to use them; title: Marketing and publicity today : finding the right formula for your publishing program; title: The publisher is YOU; title: Case studies.