Strategy :
Subtitle: an International perspective
Edition: 8
Publisher: EMEA
Published: Available 15 March 2025
Place of publication: UK
Language: eng
Number of pages: 848
ISBN-13: 9781473791268
Copyright date: 2025
Notes: .

What's New

    Many new readings provide stimulating perspectives on topics such as how designing strategy should start from the market; the rules of co-opetition; swarm intelligence, eco-systems; rule-making authorities and the new political role of business beyond profit.
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    Explores the development of digital technologies through contemporary strategy cases including Spotify, Amazon and Google.
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    Fully updated short case studies explore strategy learning points from real companies including: Disney, Samsung, Nestle, Nike, Nespresso, 3M and Unilever.
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    A fully updated companion website is available for lecturers teaching your course with PowerPoint slides, case teaching notes and a test bank.
    New long cases include LEGO, Advantech, Sanofi Canada, ABN AMRO and Samsung Electronics.
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Table of contents: title: .; title: Table of Contents; title: -; title: Section I – Strategy; title: 1.Introduction; title: 2.Strategizing; title: 3.Missioning and visioning; title: Section II – Strategy Content; title: 4.Business level strategy; title: 5.Corporate level strategy; title: 6.Network level strategy; title: Section III – Strategy Process; title: 7.Strategy formation; title: 8.Strategic change; title: 9.Strategic innovation; title: Section IV – Strategy Context; title: 10.The industry context; title: 11.The organizational context; title: 12.The international context; title: Section V – Cases; title: Cases 1-12; title: .