European Perspectives on Consumer Behaviour
Contributors: Mary Lambkin (Editor); Gordan Foxall (Editor); Fred Van Raaij (Editor); Benoit Heilbrunn (Editor)
Edition: 1st edition
Publisher: Prentice Hall
Published: October 1997
Language: eng
Format: Textbook Binding
Number of pages: 432
ISBN-13: 9780135523827
Subjects: Market research; Consumer Behavior - General; Business & Economics; Consumentengedrag; Consumer Behavior; Europe; Research; gtt; Business/Economics