Health care marketing
Subtitle: issues and trends
By: edited by Philip D. Cooper.
Contributors: Cooper, Philip D., 1942-
Edition: 2nd ed.
Publisher: Aspen Systems Corp.
Published: 1985
Place of publication: Rockville, Md
Language: eng
Number of pages: 392
Subjects: Medical care -- Marketing.; Economics, Hospital.; Health Resources.; Marketing of Health Services.
Notes: Includes bibliographies and index.
"An Aspen publication."