Country of origin and intrinsic cues in product evaluation
Subtitle: when are they important?
By: by Phil W. Berger.
Published: 1994
Language: eng
Number of pages: 119
Subjects: Marks of origin.; Manufactures -- Evaluation.
Notes: Computer-produced typeface.

Thesis (Ph. D.)--Washington State University, 1994.

Includes bibliographical references (leaves 108-119).

WSU:Another copy on microfilm.

WSU:"College of Business and Economics."