Perspectives on advertising education ...
Subtitle: proceedings of the 1974 national conference for university professors of advertising at the University of Rhode Island
By: The American Academy of Advertising ; edited by Sherilyn K. Zeigler.
Contributors: Zeigler, Sherilyn K.
Publisher: The Academy
Published: 1974
Place of publication: Knoxville, Tenn
Language: eng
Number of pages: 524
Subjects: Advertising -- Study and teaching -- United States -- Congresses.; Advertising -- Research.; Advertising -- United States -- Congresses.
Notes: Includes bibliographical references.