Marketing in the Canadian environment
By: [by] Bruce E. Mallen, in association with V. Kirpalani (on chapters 4, 5 and 12) and G. Lane (on chapter 11).
Contributors: Kirpalani, V. H. 1928-; Lane, G.
Series: Foundations of marketing series
Publisher: Prentice-Hall of Canada
Published: 1973
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 296
Subjects: Marketing -- Canada
Notes: Includes bibliographical references.