Branding governance
Subtitle: a participatory approach to the brand building process
By: Nicholas Ind and Rune Bjerke.
Contributors: Bjerke, Rune.
Publisher: John Wiley & Sons
Published: 2007
Place of publication: Chichester; Hoboken, NJ
Language: eng
Number of pages: 276
ISBN-13: 9780470030752
Subjects: Product management; Brand name products
Notes: Includes bibliographical references and index.