Coordinating markets and sales efforts.
Series: Its Marketing series,; no. 69
Published: 1947
Place of publication: New York
Language: eng
Number of pages: 31
Subjects: Marketing.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York City, January 9-10, 1947."
Table of contents: title: Measuring existing markets and market potential, by A.N. Seares.; title: Do you really know your customers? by E. Dichter.; title: Effective use of the advertising and promotion budget, by J. Givner.