Economics for managers
By: Paul G. Farnham.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780136065524
Subjects: Economics.; Management.
Notes: Includes bibliographical references and index.
Table of contents: title: Managers and economics; title: Demand, supply, and equilibrium prices; title: Demand elasticities; title: Techniques for understanding consumer demand and behavior; title: Production and cost analysis in the short run; title: Production and cost analysis in the long run; title: Market structure : perfect competition; title: Market structure : monopoly and monopolistic competition; title: Market structure : oligopoly; title: Pricing strategies for the firm; title: Measuring macroeconomic activity; title: Spending by individuals, firms, and governments on real goods and services; title: The role of money in the macro economy; title: The aggregate model of the macro economy; title: International and balance of payments issues in the macro economy; title: Combining micro and macro analysis for managerial decision making.