Naming-Rights
Subtitle: Benennungsrechte an Stadien und Arenen im schweizerischen Recht
By: Jonatan Baier
Series: Zürcher Studien zum Privatrecht -- 231; Zürcher Studien zum Privatrecht -- 231
Publisher: Schulthess
Published: 2011
Place of publication: Zürich
Language: ger
Number of pages: 235
ISBN-13: 9783725562831
Subjects: Business names; Arena; Law and legislation; Stadiums; Marketing; Vertragsrecht; Stadion; Sponsoring; Names; Vertrag; Sports facilities; Arenas
Notes: Originally presented as the author's thesis (doctoral)--Univ. Zürich, 2010.

Includes bibliographical references (p. xxi-xlv)