Adaptive designs for Likert-type data
Subtitle: an approach for implementing marketing surveys
By: Jagdip Singh, Roy D. Howell, and Gary K. Rhoads
Contributors: Howell, Roy D.; Rhoads, Gary K.
Series: Report -- no. 90-117; Report (Marketing Science Institute) -- no. 90-117
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 321
Copyright date: 1990
Subjects: Market surveys; Design; Psychological aspects
Notes: Cover title.

"Reprinted... from the Journal of Marketing Research, Vol. XXVII (August 1990), 304-321"--Report summary.

Includes bibliographical references (p. 321)