Services marketing
Subtitle: concepts, strategies, & cases
By: K. Douglas Hoffman, John E. G. Bateson
Contributors: Bateson, John E. G.
Edition: 4th ed.
Publisher: South-Western
Published: 2011
Place of publication: Australia; Mason, OH
Language: eng
Number of pages: 461
ISBN-13: 9781439039397
Subjects: Marketing; Service industries