International and global marketing
Subtitle: concepts and cases
By: [edited by] Taylor W. Meloan, John L. Graham.
Contributors: Meloan, Taylor W.; Graham, John L.
Edition: 2nd ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 439
Subjects: Export marketing.; Export marketing -- Case studies.
Other titles: International & global marketing
Notes: Includes bibliographical references.