The hidden brain
Subtitle: how our unconscious minds elect presidents, control markets, wage wars, and save our lives
By: Shankar Vedantam.
Publisher: Spiegel & Grau
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 270
ISBN-13: 9780385525213
Subjects: Subconsciousness; Perception; Motivation (Psychology); Selectivity (Psychology); Discrimination -- Psychological aspects
Description: From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making.