Marshall McLuhan
Subtitle: the medium and the messenger : a biography
By: Philip Marchand ; [with a new foreword by Neil Postman].
Edition: 1st MIT Press ed.
Publisher: MIT Press
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 322
Subjects: McLuhan, Marshall, 1911-; Mass media specialists -- Canada -- Biography.
Description: Some considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world.

This fully revised and updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.
Notes: Includes bibliographical references (p. [309]-314) and index.
Originally published: New York : Ticknor & Fields, 1989.