Added value
Subtitle: its nature, roles and sustainability
By: L. de Chernatony, Fiona Harris and Francesca Dall'Olmo Riley.
Contributors: Harris, Fiona.; Dall'Olmo Riley, Francesca.; Open University. Open Business School.; Open Univeristy. Open Business School. Brand Management and Marketing Research Unit.
Series: Working paper seriess / Open University, Open Business School -- no.98/11; Working paper series (Open University, Open Business School) -- no.98/11.
Publisher: Open Business School, Open University
Published: 1998
Place of publication: Milton Keynes
Language: eng