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Subtitle: impact and role in international marketing
By: Nicolas Papadopoulos, Louise A. Heslop, editors.
Contributors: Papadopoulos, N. G. 1946-; Heslop, Louise.
Publisher: International Business Press
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 477
Subjects: Marketing; Consumers' preferences -- Cross-cultural studies
Notes: Includes bibliographical references and index.