Marketing Challenges in Transition Economies of Europe, Baltic States and the C.I.S
Contributors: Gopalkrishnan R. Iyer (Editor); Lance A. Masters (Editor)
Publisher: International Business Press
Published: November 1999
Language: eng
Format: Hardcover
Number of pages: 221
ISBN-13: 9780789009616
Subjects: Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Politics/International Relations; Europe, Eastern; Former Soviet republics
First sentence: Economic transition in Eastern and Central Europe, C.I.S. (Commonwealth of Independent States), and the Baltic States has attracted tremendous academic attention in the last few years.