Sociopolitical Aspects of International Marketing (Haworth Series in International Business) (Haworth Series in International Business)
Publisher: Haworth Press
Published: April 1991
Language: eng
Format: Hardcover
Number of pages: 387
ISBN-13: 9780866569514
Subjects: International relations; International trade; Sales & marketing; Political aspects; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Social aspects; International - Marketing; Export marketing
First sentence: Social, economic, political, and cultural environmental factors affect the international marketing performance and operation of firms in multiple environments.