Organizing for radical product innovation
By: Rajesh K. Chandy, Gerard J. Tellis
Contributors: Tellis, Gerard J., 1950-
Series: Report -- no. 98-102; Report (Marketing Science Institute) -- no. 98-102
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: New products -- Management; Product management; Technological innovations
Notes: "Working paper."

"February 1998."

Includes bibliographical references (p. 41-50)