Cutting-edge social media approaches to business education
Subtitle: teaching with LinkedIn, Facebook, Twitter, Second life, and blogs
By: edited by Charles Wankel ; in collaboration with Matthew Marovich and Jurate Stanaityte
Series: Research in management education and development
Publisher: Information Age Pub.
Published: 2010
Place of publication: Charlotte, N.C
Language: eng
Number of pages: 344
ISBN-13: 9781617351167; 9781617351174; 9781617351181
Description: This book provides an overview of emerging social media use in business school teaching around the world.--[book cover].
Notes: Includes bibliographical references.
Table of contents: title: Technologies that bring learners collaboratively together with the world / Charles Wankel; title: Defining interactive social media in an educational context / Aditi Grover and David W. Stewart; title: Teaching and learning with Skype / Alanah Mitchell, Charlie Chen, and B. Dawn Medlin; title: Social media for the MBA professor : a strategy for increasing teacher-student communication and the tactics for implementation / Allen H. Kupetz; title: Applications of social networking in students' life cycle / Vladlena Benson, Fragkiskos Filippaios, and Stephanie Morgan; title: User-generated content in business education / Domen Bajde; title: Facebook "friendship" as educational practice / Eva Ossiansson; title: Using Second life for teaching management of creativity and innovation / Gary Coombs; title: Social media engages online entrepreneurship students / Geoffrey R. Archer and Jo Axe; title: Intersection of regulations, faculty development, and social media : limitations of social media in for-profit online classes / Hamid H. Kazeroony; title: Real lessons in virtual worlds : using virtual world technology to educate and train business students / Natalie T. Wood; title: Uses, challenges, and potential of social media in higher education : evidence from a case study / Suling Zhang, Caroline Flammer, and Xiaolong Yang; title: The use of social media and networks in teaching public administration : perceptions, practices, and concerns / Thomas A. Bryer and Baiyun Chen; title: Social media strategies for the academic department : a three-phase framework / Irvine Clarke III and Theresa B. Flaherty; title: Social media overload : what works best? / Walkyria Goode and Guido Caicedo; title: Curriculum redesign : engaging net generation students through integration of social media in business education / Jeanny Liu and Deborah Olson.