Cahier de lecture(s) de l'affiche publicitaire
By: sous la direction de Mariagrazia Margarito ; textes de Mariagrazia Margarito ... [et al.].
Series: Biblioteca della ricerca. Linguistica -- 15; Biblioteca della ricerca -- 15
Publisher: Schena; Presses de l'Université de Paris-Sorbonne
Published: 2003
Place of publication: Fasano (Brindisi); Paris (F)
Language: fre
Number of pages: 138
ISBN-13: 9782840503354; 9788882294502
Subjects: Advertising; Language; Reasoning; Persuasion (Rhetoric); Picture interpretation
Notes: Accompanying CD-ROM includes images of advertisements with analyses of themes, symbols, etc.

Includes bibliographical references.