Marketing metaphors and metamorphosis
By: edited by Philip J. Kitchen.
Contributors: Kitchen, Philip J.
Publisher: Palgrave Macmillan
Published: 2008
Place of publication: Houndmills, Basingstoke, Hampshire [England]; New York
Language: eng
Number of pages: 227
ISBN-13: 9781403998613
Subjects: Marketing; Marketing -- Management; Communication in marketing
Notes: Includes bibliographical references and index.