Signs of opportunity
Subtitle: how Lamar Advertising grew into the biggest billboard business in America
By: Dan Marin.
Publisher: Acadian House Pub.
Published: 2008
Place of publication: Lafayette, La
Language: eng
Number of pages: 196
ISBN-13: 9780925417572
Subjects: Lamar Advertising Company -- History; Advertising, Outdoor -- United States -- History -- 20th century; Billboards -- United States -- History -- 20th century
Notes: Includes bibliographical references (p. 172-183) and index.
Table of contents: title: Mister Lamar's luck; title: Lamar today; title: The ebb and flow of fortune; title: An offer the Lamar brothers couldn't refuse; title: Kevin P. Reilly's 35-year-long summer job; title: The 70s and 80s : aggressive building and acquisition; title: Lamar goes public; title: Another level : the chancellor acquisition, industry consolidation & strategic challenge; title: Afterword : the sweep of history, the promise of the future.