The role of communication strategy in channel member performance
Subtitle: is more collaborative communication better? : working paper
By: Jakki J. Mohr, Robert J. Fisher and John R. Nevin
Contributors: Fisher, Robert J; Nevin, John R; Marketing Science Institute
Series: Report -- no. 94-119; Report (Marketing Science Institute) -- no. 94-119
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: Communication in marketing; Marketing channels
Notes: "November 1994"--Cover

Includes bibliographical references (p. 34-37)