Learning to persuade
Subtitle: an introduction
By: Lillian Beeson
Publisher: Oxford University Press
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 400
ISBN-13: 9780199732357
Subjects: Persuasion (Psychology); Persuasion (Rhetoric)
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to persuasion in everyday practices. Rhetorical scholars : perspectives on rhetoric; title: Audiences : social scientists address needs, attitudes, and beliefs; title: Language : the code of persuasion; title: Messages : verbal and nonverbal support; title: Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations. Political communication: mediated constructions; title: Legal communication : persuasion in court; title: Religion and persuasion; title: Art as persuasion : visual rhetoric; title: Advertising : integrated marketing communication (IMC); title: Public relations : engineering public consent.