Marketing Financial Services (Marketing Series: Student)
Contributors: Christine Ennew (Editor); Trevor Watkins (Editor); Mike Wright (Editor)
Edition: New Ed edition
Publisher: Butterworth-Heinemann Ltd
Published: December 31, 1991
Format: Paperback
Number of pages: 240
ISBN-13: 9780750604130
Subjects: Finance & Accounting; Sales & marketing
First sentence: The structure of the UK financial services sector has changed markedly over the past twenty-five years.