The Marketing of Tourism Products
Subtitle: Concepts, Issues and Cases
Publisher: Intl Thomson Business Pr
Published: July 1996
Language: eng
Format: Paperback
Number of pages: 540
ISBN-13: 9780412573200
Subjects: Sales & marketing; Tourism industry; Marketing; Tourist Trade Management; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - Hospitality, Travel & Tourism; Marketing - General; Management - General; Tourism