The complete idiot's guide to memes
By: by John Gunders and Damon Brown
Contributors: Brown, Damon
Publisher: Alpha
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 316
ISBN-13: 9781615640355
Subjects: Memes; Memetics; Contagion (Social psychology)
Description: "A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.
Notes: Includes bibliographical references and index.
Table of contents: title: What is a meme? Learning about memes ; The science of memetics; title: Pass it on: how memes spread. Word-of-mouth memes ; Memes and the Internet ; Marketing memes; title: Memes in action. Popular culture ; Technological memes ; Philosophy: the memes we live by ; Sex as a meme ; Religion ; Politics; title: Complex memes. The mischievous, malicious memes ; The marching retromemes ; The layered memeplex ; The doomsday millennial memes ; The passive dormant memes ; The deadly toxic memes; title: Defenses against memes. Memes as infection ; Meme allergies ; Immuno-memes: the meme blockers; title: The theories behind memes. Classic theories ; New meme theories ; Alternative theories.