Intellectual property strategies for the 21st century corporation
Subtitle: a shift in strategic and financial management
By: Lanning G. Bryer, Scott J. Lebson, Matthew D. Asbell
Contributors: Lebson, Scott J.; Asbell, Matthew D.
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 322
ISBN-13: 9780470601754
Subjects: Intellectual property; LAW / Intellectual Property / General; Business enterprises; Management; Law and legislation
Description: "A practical approach to the modern management of intellectual property  The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management. Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations. Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed. Details the latest trends in valuation,       exploitation, and protection of intellectual property. Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property. The combined expertise of lawyers, accountants, economists and other business professionals. Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception."--
Notes: Includes bibliographical references and index.