Sweden's ICEHOTEL
Subtitle: marketing adventure through Arctic ecotourism
By: Bruce Henry Lambert & Heena Jung
Contributors: Jung, Heena, author; Sookmyung Hospitality Business School
Series: Hospitality case bank -- 019
Publisher: SHBS, Sookmyung Hospitality Business School
Published: 2013
Place of publication: Seoul]
Language: eng; kor
Number of pages: 64
ISBN-13: 9788971822753
Subjects: Ecotourism; Marketing; Case studies; Hospitality; Icehotel (Jukkasjärvi, Sweden)
Notes: Cover title.

Text in English and Korean.