Total global strategy
By: George S. Yip, G. Tomas M. Hult
Contributors: Hult, G. Tomas M.
Edition: 3rd ed.
Publisher: Pearson
Published: 2012
Place of publication: Boston
Language: eng
Number of pages: 295
ISBN-13: 9780136089834
Subjects: International business enterprises; Management; International economic relations; International trade; Strategic planning
Notes: Earlier ed. published as: Total global strategy II : updated for the internet and service era /  George S. Yip. c2003.

Includes bibliographical references and index.
Table of contents: title: Understanding global strategy; title: Diagnosing industry globalization potential; title: Building global market participation; title: Designing global products and services; title: Locating global activities; title: Creating global marketing; title: Making global competitive moves; title: Building the global organization; title: Regional strategy; title: Measuring industry drivers, strategy levers, organization factors, and regional focus; title: Conducting a global strategy analysis.