Conference on Marketing Management
Subtitle: [proceedings
Contributors: University of Michigan. School of Business Administration; University of Michigan. Graduate School of Business Administration
Series: Michigan business papers
Publisher: Bureau of Business Research, University of Michigan.
Published: 1953
Place of publication: Ann Arbor
Language: eng
Subjects: Sales management; Congresses
Other titles: Increasing sales efficiency; Changing perspectives in marketing management
Notes: Some vols. have only a distinctive title: 1959, Increasing sales efficiency; 1962, Changing perspectives in marketing management.

Issued by the conference under earlier names: 1953-57, Conference on Sales Management; 1959, Conference on Sales and Marketing Management.

Conferences for 1953-59 sponsored by the School of Business Administration of the University of Michigan with the cooperation of other interested organizations; 1962-     by the Graduate School of Business Administration.