Semiotics of advertisements
By: [general editor Leonard M. Henny].
Contributors: Henny, Leonard M.
Edition: 1. Aufl.
Series: International studies in visual sociology and visual anthropology ;; vol. 1
Publisher: Edition Herodot
Published: 1987
Place of publication: Aachen
Language: eng; ger
Number of pages: 132
Subjects: Advertising, Magazine -- Psychological aspects.; Television advertising -- Psychological aspects.; Visual perception.; Signs and symbols.
Notes: Includes bibliographies.
English and one paper in German.