Annual Marketing Research Conferences, March 16, 1951 and May 9-10, 1952
Subtitle: Contributed papers
By: School of Business Administration, University of Michigan, in cooperation with American Marketing Association, Michigan, Northwestern Ohio and Cleveland chapters
Contributors: University of Michigan. School of Business Administration
Series: Michigan business papers -- no. 25; Michigan business papers -- no. 25.
Publisher: Bureau of Business Research, School of Business Administration, University of Michigan
Published: 1952
Place of publication: Ann Arbor
Language: eng
Number of pages: 54
Subjects: Marketing research; Congresses