Beyond the 30-Second Spot
Subtitle: Enhancing the Media's Role in Congressional Campaigns
Publisher: University Press of America
Published: January 1, 1986
Language: eng
Format: Paperback
Number of pages: 156
ISBN-13: 9780939715114
Subjects: Media studies; United States; Mass Communication Media And Politics; Business / Economics / Finance; Television in politics; Advertising & Promotion; Current Events / Mass Media; Advertising, Political; Political campaigns