Hanʼgugin ŭi midiŏ wa sobi tʻŭrendŭ
By: Pak Ŭn-a, U Sŏk-pong.
Contributors: U, Sŏk-pong.
Edition: Chʻopʻan
Publisher: Kʻŏmyunikʻeisyŏn Puksŭ
Published: 2008
Place of publication: Taehan Minʼguk, Sŏul
Language: kor
Number of pages: 437
ISBN-13: 9788984999848
Subjects: Consumer behavior -- Korea (South); Advertising -- Korea (South) -- Psychological aspects; Mass media -- Social aspects -- Korea (South)
Notes: Includes index.