Selling, principles and practices
By: Frederic A. Russell, Frank H. Beach, Richard H. Buskirk.
Contributors: Beach, Frank Herman, 1895-1967.; Buskirk, Richard Hobart, 1927-
Edition: 11th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 560
Subjects: Selling.
Notes: Includes bibliographical references and indexes.
Earlier eds. published under title: Textbook of salesmanship.