Call-out research in managing radio stations
By: by James E. Fletcher and Roger D. Wimmer.
Contributors: Fletcher, James E.; Wimmer, Roger D.; National Association of Broadcasters.
Publisher: National Association of Broadcasters
Published: 1982
Place of publication: [Washington, D.C.]
Language: eng
Number of pages: 106
Subjects: Radio audiences -- Research -- Handbooks, manuals, etc..; Radio programs -- Rating -- Research -- Handbooks, manuals, etc.
Other titles: Managing radio stations.
Notes: Includes bibliographical references.