Impact of consumer involvement on consumer behaviour
Subtitle: a case study of India
By: Kavita Sharma.
Edition: 1st ed.
Publisher: New Century Publications
Published: 2000
Place of publication: Delhi
Language: eng
Number of pages: 189
Subjects: Consumer behavior -- India -- Case studies.; Marketing research -- India -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [163]-189).