Brand together
Subtitle: how co-creation generates innovation and re-energizes brands
By: Nicholas Ind, Clare Fuller, Charles Trevail
Contributors: Fuller, Clare; Trevail, Charles
Edition: 1st ed.
Publisher: Kogan Page
Published: 2012
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749463250; 9780749463267
Subjects: Product management; Branding (Marketing); Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: Acknowledgements; title: Introduction; title: Thinking it; title: Creating the future together; title: A brand of innovation; title: Co-creation and the organization; title: Doing it; title: Working together; title: The set up; title: Connected individuals; title: The co-creation toolkit; title: Branding together with other stakeholders; title: The results; title: Five key questions; title: Bibliography; title: Index.