Decomposing the effects of direct TV advertising
Subtitle: which ad works, when, where, and how often?
By: Gerard J. Tillis, Rajesh K. Chandy, Pattana Thaivanich
Contributors: Chandy, Rajesh; Pattana Thaivanich; Marketing Science Institute
Series: Report -- no. 99-118; Report (Marketing Science Institute) -- no. 99-118
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Television advertising -- United States
Notes: "Working paper."

Includes bibliographical references (p. 39-42)