The candidate
Subtitle: what it takes to win, and hold the White House
By: Samuel L. Popkin
Publisher: Oxford University Press
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 350
ISBN-13: 9780199922079
Subjects: Presidents; History; Case studies; Election; Presidential candidates
Description: Looking at the last 60 years of races for the White House, Popkin analyzes why some "inevitable" winners lost and how dark horses won against long odds. All of the winners assembled smoothly working teams, were agile enough to respond quickly to hits, had a core of beliefs, and prepared years in advance.
Notes: Includes bibliographical references and index.
Table of contents: title: Campaign juggling; title: Planning for chaos; title: Challengers: Senator Clinton in 2008; title: Challenger case study: the search for the experienced virgin; title: Incumbents: regicide or more of the same; title: Incumbent case study: President Bush in 1992; title: Seven successor lapdogs or leaders; title: Successor case study: Vice-President Al Gore in 2000; title: Teams that work; title: Conclusion: is this any way to pick a president?.