Research paradigms, television, and social behavior
By: Joy Keiko Asamen, Gordon L. Berry, editors.
Contributors: Asamen, Joy Keiko, 1953-; Berry, Gordon L.
Publisher: Sage Publications; SAGE Publications, Inc
Published: 1998
Place of publication: Thousand Oaks
Language: eng
Number of pages: 430
Subjects: Television broadcasting -- Social aspects; Television -- Psychological aspects; Television and family -- Research; Television and teenagers -- Research; Television and children -- Research
Description: "Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket.
Notes: Includes bibliographical references and index.