Strategic Market Relationships
Subtitle: From Strategy to Implementation
Edition: 2 edition
Publisher: Wiley
Published: June 11, 2007
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780470028803
Subjects: Business strategy; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Business networks; Relationship marketing; Strategic alliances (Business)