Newspaper Publishing Industry, The
Subtitle: (Part of the Allyn & Bacon Series in Mass Communication)
Publisher: Allyn & Bacon
Published: November 5, 1996
Language: eng
Number of pages: 224
ISBN-13: 9780205161454
Description: The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.