Ford and the global strategies of multinationals
Subtitle: the North American auto industry
By: Isabel Studer-Noguez
Series: Routledge studies in international business and the world economy -- 23
Publisher: Routledge
Published: 2002
Place of publication: London; New York
Language: eng
Number of pages: 360
Subjects: Ford Motor Company -- Management; Automobile industry and trade -- United States -- Management -- Case studies; International business enterprises -- Management -- Case studies
Genres: Case studies
Notes: Includes bibliographical references (p. [254]-274) and index