Digital strategies for powerful corporate communications
By: by Paul A. Argenti and Courtney M. Barnes.
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Subjects: Business networks -- Computer network resources; Communication in management -- Computer network resources; Digital communications -- Economic aspects; Communication in organizations -- Computer network resources; Barnes, Courtney M
Table of contents: title: Welcome to the jungle : an introduction to the new business environment; title: Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands; title: The digital mediator : online platforms create common ground for marketing and corporate communications; title: New media relations in the conversational age; title: The water cooler goes to cyberspace : internal communications in a digital world; title: Trading virtual spaces : shareholders take investor relations to the web; title: A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green; title: A public affair : the digital dimension of government relations; title: Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.