Personal interaction in groups
Subtitle: its effects on marketing decision making
By: by Leyland Pitt,Pierre Berthon and Deon Nel.
Contributors: Berthon, Pierre.; Nel, Deon.; Henley Management College.
Series: Working paper series / Henley Management College -- HWP 9533; Working paper series -- HWP 9533.
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-on-Thames
Language: eng