Beyond the Brand
Subtitle: Why Engaging the Right Customers is Essential to Winning in Business
Publisher: Kaplan Business
Published: October 1, 2004
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780793188369
Subjects: Sales & marketing; Product management; Business/Economics; Business & Economics; Business / Economics / Finance; Sales & Selling - Techniques; Customer Service; Marketing - General; Business & Economics / Marketing / General; Brand loyalty
First sentence: Businesses have long lived under the pretense that the world in which we live is controllable.