Balancing public relations with socioeconomic and political environments in transition
Subtitle: comparative, contextualized research in Colombia, Mexico, and Venezuela
By: Juan-Carlos Molleda & Ángeles Moreno. An Audience interpretation of corporate communication in a cause-related corporate outreach event : the Avon Breast Cancer 3-Day Walk / Heidi Hatfield Edwards & Peggy J. Kreshel
Contributors: Moreno, Ángeles; Edwards, Heidi Hatfield, 1966-; Kreshel, Peggy J. (Peggy Jean), 1953-; Association for Education in Journalism and Mass Communication
Series: Journalism & communication monographs -- v. 10, no. 2; Journalism & communication monographs -- v. 10, no. 2.
Publisher: Association for Education in Journalism and Mass Communication
Published: 2008
Place of publication: Columbia, SC
Language: eng
Number of pages: 244
Copyright date: 2008
Subjects: Public relations; Public relations and politics; Fund raising; Breast; Cancer
Other titles: An audience interpretation of corporate communication in a cause-related corporate outreach event : the Avon Breast Cancer 3-Day Walk.
Notes: Cover title.

"Summer 2008."

Includes bibliographical references.