Copywriting for the Electronic Media
Subtitle: A Practical Guide (with InfoTrac®)
Edition: 5 edition
Publisher: Wadsworth Publishing; Thomson/Wadsworth
Published: March 24, 2005
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780534629144
Subjects: Communication Studies; Industries - Media & Communications Industries; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Mass Media - General; Advertising & Promotion; Business & Economics / Industries / Media & Communications Industries; Broadcast advertising; Advertising copy