The Case for B2B Branding
Subtitle: Pulling Away from the Business-to-Business Pack
Edition: 1 edition
Publisher: South-Western Educational Pub; Thomson/South-Western
Published: August 30, 2005
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9780324398656
Subjects: Business & Management; Product Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Brand name products; Marketing