Positioning for competitive advantage in the Irish residential building construction industry
Subtitle: the case of Surebuild, the steel framing system for housing
By: Padraig Hartigan.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 1906
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 144
Subjects: Construction industry -- Ireland.; Housing construction -- Ireland.
Notes: Thesis submitted to Department of Marketing.

Thesis (MBS) - University College Dublin, 1998.