New products management
By: Merle Crawford, Anthony Di Benedetto
Contributors: Di Benedetto, C. Anthony
Edition: 8th ed
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2006
Place of publication: Boston, Mass
Language: eng
Number of pages: 540
Subjects: New products -- Management
Notes: Includes bibliographical references (p. 490-493) and index