Event sponsorship
By: Bruce E. Skinner, Vladimir Rukavina.
Contributors: Rukavina, Vladimir.
Series: The Wiley event management series; The Wiley event management series; Wiley event management series
Publisher: John Wiley & Sons
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 298
Subjects: Corporate sponsorship.; Special events.
Notes: Published simultaneously in Canada.

Includes bibliographical references (p. 249-254) and index.
Table of contents: title: Outstanding events sell sponsorship; title: The sponsorship marketing plan; title: Research : the sponsor's perspective; title: The effective sponsorship proposal; title: Benefits : the formula for sponsorship success and growth; title: Creating the proper image in the eyes of your sponsors; title: The creative approach to sponsorship; title: The keys to successful sponsorship sales; title: The legal issues in event sponsorship; title: The staff; title: sponsor-client relationship; title: The law of return : how to keep sponsors coming back; title: The sponsorship evaluation process; title: The globalization of event sponsorship; title: The importance of networking; title: The future of global event sponsorship.