Defining and measuring radio audiences
Subtitle: a survey guide for radio stations.
Series: Economic and business studies
Published: 1949
Place of publication: Pullman
Language: eng
Number of pages: 40
Subjects: Radio audiences.; Radio programs -- Rating.
Notes: Bibliography: p. 38-40.
"Part IV: A case study in small station listener research; the KWSC listener opinion poll" (35 p.) in pocket.