Advertising psychology and research
Subtitle: an introductory book
By: by Darrell Blaine Lucas and Steuart Henderson Britt.
Contributors: Britt, Steuart Henderson, 1907-
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 1950
Place of publication: New York
Language: eng
Number of pages: 765
Subjects: Advertising; Advertising -- Research; Advertising -- Psychological aspects
Notes: Includes bibliographies.