Conceptualizing, measuring, and managing customer-based brand equity
By: Kevin Lane Keller
Contributors: Marketing Science Institute
Series: Report -- no. 91-123; Report (Marketing Science Institute) -- no. 91-123
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Consumer behavior; Consumers' preferences; Brand choice
Notes: "October 1991."

"Working Paper."

Includes bibliographical references (p. 32-40)