Principles of marketing
Subtitle: a global perspective
By: Richard J. Semenik, Gary J. Bamossy, Chris R. W. Vaughan.
Contributors: Bamossy, Gary J., 1949-; Vaughan, Chris R. W.
Edition: Canadian ed.
Publisher: Nelson
Published: 1995
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 709
Subjects: Marketing -- Management.
Notes: 1