Motivation research, a new aid to understanding your market
Subtitle: a research report
By: by Hans A. Wolf, editor, William G. Jennings, group leader, William N. Jones [and others]
Contributors: Motivation Research Associates, Boston.
Publisher: Motivation Research Associates
Published: 1955
Place of publication: Boston
Language: eng
Number of pages: 80
Subjects: Consumers' preferences.; Marketing research.
Notes: Bibliography: p. [75]-80.