Pricing for results
Subtitle: how to set prices, how to present prices, how to discount prices, how to negotiate prices
By: John Winkler.
Contributors: Institute of Marketing.
Publisher: Heinemann, on behalf of the Institute of Marketing
Published: 1983
Place of publication: London
Language: eng
Number of pages: 280
Subjects: Price policy.
Notes: Bibliography, p278. - Includes index.