Demystifying marketing
Subtitle: a guide to the fundamentals for engineers
By: Patrick Forsyth
Contributors: Knovel (Firm)
Series: IET management of technology series -- 23
Publisher: Institution of Engineering and Technology
Published: 2007
Place of publication: London
Language: eng
Format: [electronic resource] :
ISBN-13: 9781615833252
Subjects: Engineering services marketing
Notes: Includes index.

Electronic reproduction. Norwich, N.Y. : Knovel, 2010. HTML/PDF. Mode of access: Intranet. Electronic access restricted to users at licensed institutions.