New strategies for reputation management
Subtitle: gaining control of issues, crises & corporate social responsibility
By: Andrew Griffin.
Publisher: Kogan Page Ltd
Published: 2009
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749456337
Subjects: Corporate image -- Management; Corporations -- Public relations; Social responsibility of business
Notes: Includes bibliographical references and index.
Table of contents: title: Reputation management today; title: The corporation under fire; title: Regaining the reputation initiative; title: Crisis management-leadership in a tried and tested system; title: Issues management-shaping the agenda; title: Social responsibility-your initiatives on your initiative; title: Turning the corner-the corporation on the couch.