Building High-Tech Product Companies
Subtitle: The Maelstrom Effect
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: March 15, 2003
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780538727013
Subjects: Advertising; Information technology industries; Industries - Manufacturing Industries; General; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; New products; Management; Business & Economics / Human Resources & Personnel Management; High technology; High technology industries; Marketing
First sentence: This book was written for executives of high-tech product companies and those interested in their success, such as market analysts, boards of directors, shareholders, employees, and university students of business.