Humor & eroticism in advertising
By: Maria Cristina da Silva Martins ; [translation by Lyn Mário T. Menezes de Souza].
Series: Contemporary Brazilian theory
Publisher: San Diego State University Press
Published: 1995
Place of publication: San Diego, Calif
Language: eng
Number of pages: 152
Subjects: Advertising -- Brazil.; Advertising.; Humor in advertising.; Sex in advertising.
Other titles: Humor and eroticism in advertising.
Notes: "Originally presented as a thesis in the post-graduate program of the Department of Semiotics and Communication ... Pontifical Catholic University, São Paulo"--T.p. verso.

Includes bibliographical references.