Product profitiability measurement and merchandising decisions
Subtitle: a pilot study in retail food stores
By: by Robert D. Buzzell, Walter J. Salmon, and Richard F. Vancil, in collaboration with John D. Glover and William Applebaum.
Contributors: Salmon, Walter J.; Vancil, Richard F.; Harvard University. Graduate School of Business Administration.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1965
Place of publication: Boston
Number of pages: 104
Subjects: Marketing; Product management
Notes: A revision of a study undertaken by the Pet Milk Company in 1963.

Bibliographical footnotes.