Marketing-Theorie
Subtitle: eine Einführung
By: Alfred Kuss
Edition: 1. Aufl.
Publisher: Gabler Verlag / GWV Fachverlage, Wiesbaden
Published: 2009
Place of publication: Wiesbaden
Language: ger
Format: [electronic resource] :
Number of pages: 258
ISBN-13: 9783834909107; 9783834980595
Subjects: Marketing
Notes: Title from PDF t.p. (SpringerLink, viewed Jul. 11, 2011).

Includes bibliographical references (p. 229-248) and index.