A model of strategy mix for planned social change
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 526; Faculty working papers -- no. 526.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1978
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Description: "A conceptual model based on attitude-behavior discrepancy is proposed as a way to choose specific strategies for planned social change. It is argued that the universal approach practiced by change agents is less efficient and the reliance on a single strategy such as dissemination of information, economic incentives, propaganda or mandatory rules often results in negative impact."

"The model suggests utilization of a combination of reinforcement, inducement, rationalization and confrontation strategies depending on the population distribution among the four cells of the attitude-behavior discrepancy matrix. A two group discriminant analysis is proposed as a way to quantify attitudes and estimate population proportions."