Driving loyalty
Subtitle: turning every customer and employee into a raving fan for your brand
By: Kirk Kazanjian
Edition: 1st ed.
Publisher: Crown Business
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 257
ISBN-13: 9780385346948
Subjects: Customer loyalty; Corporate culture; Organizational behavior; Customer services; Brand loyalty; Loyalty
Notes: Includes index.
Table of contents: title: Think differently; title: Be open to opportunity; title: Stay true to your brand; title: Engage your workforce; title: Lead with empathy; title: Deliver dazzling service; title: Use technology to delight customers and employees; title: Practice full spectrum marketing; title: Let customers fuel your growth; title: Form lifelong partnerships; title: Build a sustainable business.