Strategy and Management of Industrial Brands
Subtitle: Business to Business - Products & Services
Edition: 1 edition
Publisher: Springer
Published: January 31, 2001
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780792379706
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Product Management; Advertising & Promotion; Business & Economics / Marketing / General; Case studies; Industrial Marketing
First sentence: One of the first identifiable uses of a brand dates back to the Gallo-Roman period.