The media of mass communication
By: John Vivian.
Edition: 9th ed., Study ed.
Publisher: Pearson/Allyn and Bacon
Published: 2010
Place of publication: Boston, MA
Language: eng
Number of pages: 536
ISBN-13: 9780205632541
Subjects: Mass media; Communication -- Problems, exercises, etc
Genres: Problems, exercises, etc
Notes: Study ed. includes separate media literacy exercises at the end of the book.

Includes bibliographical references and index.
Table of contents: title: 1. Mass-media literacy; title: 2. Media technology; title: 3. Books; title: 4. Newspapers; title: 5. Magazines; title: 6. Sound recording; title: 7. Motion pictures; title: 8. Radio; title: 9. Television; title: 10. Internet; title: 11. News; title: 12. Public relations; title: 13. Advertising; title: 14. Entertainment; title: 15. Media research; title: 16. Mass-media effects; title: 17. Global mass media; title: 18. Mass media and governance; title: 19. Mass-media law; title: 20. Ethics; title: Study guide.