Was bewegt Marketing?
By: Helmut Kuhnle.
Publisher: Gabler
Published: 1989
Place of publication: Wiesbaden
Language: ger
Number of pages: 320
Subjects: Marketing -- Germany (West) -- Management.
Notes: Includes bibliographical references (p. 311-315).
"Gabler-Basiswissen für das Management"--P. facing t.p.