Kwanggo wa chepʻum sijang kan ŭi kwanʼgye e taehan yŏnʼgu
By: Yŏn Tʻae-hun.
Series: Chŏngchʻaek yŏnʼgu sirijŭ -- 2006-12
Publisher: Hanʼguk Kaebal Yŏnʼguwŏn
Published: 2006
Place of publication: Sŏul Tʻŭkpyŏlsi
Language: kor
Number of pages: 39
Subjects: Advertising -- Korea (South); Consumers -- Korea (South) -- Attitudes; Marketing -- Korea (South)
Notes: Includes bibliographical references (p. [33]-37).