Hospitality Marketing
Subtitle: An Introduction
Publisher: Butterworth-Heinemann
Published: June 2, 2004
Language: eng
Format: Paperback
Number of pages: 392
ISBN-13: 9780750652452
Subjects: Hospitality industry; Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Hospitality, Travel & Tourism; Industries - Hospitality, Travel & Tourism
First sentence: After working through this chapter, you should be able to: Define key marketing terms and understand the 'marketing concept'