Microsoft 2.0
Subtitle: How Microsoft Plans to Stay Relevant in the Post-Gates Era
Publisher: Wiley; John Wiley & Sons
Published: May 5, 2008
Language: eng
Format: Hardcover
Number of pages: 375
ISBN-13: 9780470191385
Subjects: Internet - General; Computers / Internet / General; Computers; Computer - Internet; Computer Books: Internet General
Table of contents: title: Foreword: The Microsoft 2.0 World(According to Mini-Microsoft); title: Acknowledgments; title: Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft; title: 1. Microsoft 1.0: It Was All about Bill; title: 2. Microsoft 2.0: The Buzzwords; title: 3. Microsoft 2.0: The People; title: 4. Microsoft 2.0: Products on the Near-Term Radar Screen; title: 5. Microsoft 2.0: Big-Bet Products; title: 6. Microsoft 2.0: Tried and True Business Models; title: 7. Microsoft 2.0: Untried but Unavoidable Business Models; title: Conclusion: On to Microsoft 3.0; title: A. Memos, Letters, and E-mails; title: B. Annotated Reading List; title: Index