The undermining of beliefs in the autonomy and rationality of consumers
By: John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Contributors: O'Shaughnessy, Nicholas J., 1954-
Series: Routledge interpretive marketing research -- 6
Publisher: Routledge
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9780415773232
Subjects: Consumers' preferences; Consumer behavior; Consumers -- Research; Marketing -- Psychological aspects
Notes: Includes bibliographical references and index.