Customer Fraud and Business Responses
Subtitle: Let the Marketer Beware
Publisher: Quorum Books
Published: December 30, 2001
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781567203875
Subjects: Crime & criminology; Criminal law; Sales & marketing; Prevention; Economics - General; Business losses; Security measures; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Leadership; Industries - Retailing; Business & Financial; Business & Economics / Marketing / General; Retail trade; United States; Commerce; Inventory shortages
First sentence: Retailers and manufacturers have voiced complaints that nonviolent forms of thievery, likely committed by middle-class adult customers, are contributing to revenue losses (see Lee 1996; Stevens and Chiem 1998).