Concepts and Canadian cases in marketing
By: J. Alex Murray, William A. Preshing, E. George Yaworsky.
Contributors: Murray, J. Alex.; Preshing, William A.; Yaworsky, E. George.
Publisher: Longman Canada
Published: 1973
Place of publication: Don Mills, Ont
Language: eng
Number of pages: 523
Subjects: Marketing -- Addresses, essays, lectures; Marketing -- Canada -- Case studies; Marketing -- Canada -- Addresses, essays, lectures
Notes: Bibliography: p. 517-523.