Horizontal selling alliances
Subtitle: the role of organizational differences, interdependence, trust, and cooperation
By: by J. Brock Smith & Donald W. Barclay.
Contributors: Barclay, Donald W.; University of Western Ontario. Western Business School.
Series: Working paper / University of Western Ontario -- No.95-20; Working paper -- No.95-20.
Publisher: University of Western Ontario, Western Business School
Published: 1996
Place of publication: London, Canada
Language: eng