Market-based management
Subtitle: strategies for growing customer value and profitability
By: Roger J. Best.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 401
Subjects: Marketing.; Marketing -- Management.
Notes: Previous ed. 2000.

Includes bibliographical references and index.