Cross-cultural validity of the Fishbein behavioral intention model
Subtitle: culture-bound or culture free?
By: by Chol Lee
Published: 1988
Language: eng
Format: microform :
Number of pages: 99
Subjects: Consumer behavior
Other titles: Fishbein behavioral intention model.
Notes: Thesis (Ph. D.)--University of Texas at Austin, 1988.

Includes bibliographical references.