Marketing apocalypse
Subtitle: eschatology, escapology and the illusion of the end
By: edited by Stephen Brown, Jim Bell and David Carson.
Contributors: Brown, Stephen, 1955-; Bell, Jim, 1954-; Carson, David, 1947-
Series: Routledge advances in management and business studies ;; 2
Publisher: Routledge
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 291
Subjects: Marketing -- Forecasting.; Twenty-first century -- Forecasts.
Notes: Includes bibliographical references and indexes.