Fundamentals of strategy
By: Gerry Johnson, Lancaster University Management School Richard Whittington, Sad Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regnar, Stockholm School of Economics
Contributors: Whittington, Richard, 1958-; Scholes, Kevan
Edition: Third Edition.
Publisher: Pearson
Published: 2015
Place of publication: Harlow, England
Language: eng
Number of pages: 284
ISBN-13: 9781292017211; 9781292017259; 9781292017228
Subjects: Business planning; Strategic planning; Case studies
Notes: Includes bibliographical references and index.