Motivation-need theories and consumer behavior
By: W. Fred van Raaij and Kassaye Wandwossen
Contributors: Wandwossen, Kassaye, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 432; Faculty working papers -- no. 432.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1977
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Notes: Includes bibliographical references (leaves 18-22).