Six sigma for marketing processes
Subtitle: an overview for marketing executives, leaders, and managers
By: Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.
Contributors: Hambleton, Lynne.; McCarthy, Burke.
Publisher: Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 269
Subjects: Marketing -- Management.; Marketing -- Quality control.; Six sigma (Quality control standard)