Brandmaps
Subtitle: the competitive marketing strategy game
By: Randall G. Chapman.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 143
Subjects: BRANDMAPS.; Marketing -- Computer simulation.; Product management -- Computer simulation.; Marketing -- Computer programs.; Product management -- Computer programs.
Notes: Includes index.