Marketing Communications Management
Subtitle: Concepts and Theories, Cases and Practices
Edition: New Ed edition
Publisher: Butterworth-Heinemann
Published: November 22, 2004
Language: eng
Format: Paperback
Number of pages: 480
ISBN-13: 9780750652940
Subjects: Sales & marketing; Interest; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Communication in marketing; Management; Marketing; Marketing.; gtt
First sentence: The nature of marketing communication is explored and relationships developed with strategic marketing.