The 30-second president
By: a presentation of, and produced in association with, WNET/New York and KQED/San Francisco ; produced and directed by Martin Koughan ; writers, Bill Moyers, Martin Koughan ; created and developed by the Corporation for Entertainment and Learning, Inc. and Bill Moyers
Contributors: Reeves, Rosser; Schwartz, Tony; WNET (Television station : New York, N.Y.); KQED-TV (Television station : San Francisco, Calif.); Corporation for Entertainment and Learning; PBS Video; John D. and Catherine T. MacArthur Foundation. Library Video Classics Project
Publisher: PBS Video
Published: 1988
Place of publication: Alexandria, Va
Language: eng
Format: [videorecording] /
Number of pages: 60
Copyright date: 1984
Subjects: Political Advertising; Television in politics; Advertising campaigns; Presidents; Election
Other titles: Thirty second president; Walk through the 20th century with Bill Moyers (Television program); Thirty second president.; 32nd president.
Description: Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz.

Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
Notes: Videocassette release of the 1984 production.

Segment from the television program: A walk through the 20th century with Bill Moyers ; episode 16.

Dates vary: on cassette, c1984; publicity material, c1988.

"John D. and Catherine T. MacArthur Foundation Library Video Classics Project"

Editor, Christopher Dalrymple.

Host, Bill Moyers.

VHS.