Using Qualitative Research in Advertising
Subtitle: Strategies, Techniques, and Applications
Publisher: Sage Publications, Inc
Published: March 19, 2002
Language: eng
Format: Paperback
Number of pages: 152
ISBN-13: 9780761923831
Subjects: Qualitative research; Business / Economics / Finance; Advertising; Strategic Planning; Business & Economics; Methodology; Business/Economics; Marketing - Research; Advertising & Promotion; Research; Business & Economics / Advertising & Promotion; Market research
First sentence: Advertising, as you've probably noticed, surrounds every facet of your life.