Marketing as a non-American activity
Subtitle: proceedings
By: Marketing Education Group Conference, Lancaster, July 1974 ; edited by Raymond J. Lawrence.
Contributors: Lawrence, Raymond John.
Publisher: University of Lancaster, Department of Marketing
Published: 1975
Place of publication: Lancaster
Language: eng
Number of pages: 268
Subjects: Marketing -- Europe -- Congresses.; Marketing -- United States -- Congresses.; Marketing -- Congresses.; Marketing -- Study and teaching -- Congresses.
Notes: Includes bibliographies.