Libraries, mission & marketing
Subtitle: writing mission statements that work
By: Linda K. Wallace.
Publisher: American Library Association
Published: 2004
Place of publication: Chicago
Language: eng
Number of pages: 82
Subjects: Libraries -- Aims and objectives.; Mission statements.; Library planning.; Libraries -- Marketing.
Other titles: Libraries, mission and marketing
Description: "Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteria that make for successful mission statements."--Jacket.
Notes: Includes bibliographical references (p. 77-78) and index.
Table of contents: title: Putting the mission in mission statement; title: Marketing, mission, and message; title: Writing a mission statement; title: Putting your statement to work; title: Mission statements.