Conducting focus groups
Subtitle: a manual for sociologists on the use of focus groups as a tool in social and market research
By: edited by Janet Mancini Billson.
Contributors: Billson, Janet Mancini.; American Sociological Association. Meeting
Series: ASA resource materials for professional development
Publisher: American Sociological Association
Published: 1994
Place of publication: Washington, D.C
Language: eng
Number of pages: 116
Subjects: Focused group interviewing -- Congresses.; Social sciences -- Research -- Methodology -- Congresses.; Marketing research -- Methodology -- Congresses.
Genres: Congresses.
Other titles: Manual for sociologists on the use of focus groups as a tool in social and market research
Notes: Cover title.

A manual used in a Skill-Building Workshop of the same title held in August 1992 prior to ASA's annual meeting in Pittsburgh.

"ASA resource materials for professional development"--P. [i]

Includes bibliographical references.