Bringing innovations to market
Subtitle: a comprehensive approach to successful diffusion of new products and processes
By: Joseph H. McPherson.
Series: Report / Business Intelligence Program, SRI International ;; no. 704 (summer 1984); Report (Business Intelligence Program (SRI International)) ;; no. 704.
Publisher: Business Intelligence Program, SRI International
Published: 1984
Place of publication: Menlo Park, Calif. (333 Ravenswood Ave., Menlo Park 94025-3476)
Language: eng
Number of pages: 36
Subjects: New products.; Technological innovations.
Notes: Cover title.