Lovemarks
Subtitle: The Future Beyond Brands
Publisher: powerHouse Books
Published: April 2004
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781576872048
Subjects: Sales & marketing; Trademarks; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - Product Management; Marketing; Forecasting; Advertising & Promotion; General; Advertising
First sentence: I always looked for opportunities where others faced up to threats or weaknesses.
Description: "Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.