Powerlines
Subtitle: words that sell brands, grip fans, and sometimes change history
By: Steve Cone.
Edition: 1st ed.
Publisher: Bloomberg Press
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9781576603048
Subjects: Slogans; Brand name products; Marketing; Advertising
Description: "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
Notes: Includes bibliographical references and index.