Evaluating U.S. generic milk advertising effectiveness using an imperfect competition model
By: by Nobuhiro Suzuki ... [et al.].
Contributors: Suzuki, Nobuhiro.; New York State College of Agriculture and Life Sciences. Dept. of Agricultural Economics.
Series: A.E. res -- 93-8
Publisher: Dept. of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
Published: 1993
Place of publication: Ithaca, N.Y
Language: eng
Format: Microform
Number of pages: 25
Subjects: Advertising -- Milk -- Mathematical models.; Advertising -- Milk -- United States.; Competition, Imperfect -- Mathematical models.
Other titles: Evaluating US generic milk advertising effectiveness using an imperfect competition model; Evaluating United States generic milk advertising effectiveness using an imperfect competition model
Notes: Title from cover.

"July 1993."

Includes bibliographical references (p. 22-24).