Selling Lessons: A Course Teaching The Business End Of Designing
Publisher: Von Studio Inc.
Published: 1917
Place of publication: Philadelphia, USA
Language: eng
Table of contents: title: TABLE OF CONTENTS; title: Introduction 3; title: The Art of Selling Designs 7; title: Principles of Success  7; title: Lesson 9; title: The Obstacles and Commonsense 9; title: An Example True to Life 11; title: Obstacle* No. 1 12; title: “ No. 2 13; title: “ No. 3 13; title: “ No. 4 15; title: “ No. 5 15; title: Minor Hinderances 16; title: The Most Lucrative Market which is Always; title: Neglected 17; title: Self Study 20; title: Reflections * 22; title: Lesson 24; title: Modern Business Methods 24; title: Examples 29; title: Lesson 31; title: From the Designer to the Customer 31; title: The Three Ways to Sell Designs Directly. 31; title: What are You Selling with Your Designs? 33; title: The Start to Sell 34; title: The Home Market 34; title: Following Up the Work 35; title: Lesson 38; title: Concentration 38; title: Service 40; title: Attracting die Public’s Attention 41; title: Special Plans 44; title: 5th Lesson 47; title: Various Methods of Soliciting Orders 47; title: Advertising 52; title: The Principles of Advertising Copy Composition 53; title: Advertising at Little Cost 54; title: Display Cards 54; title: Accounting 57; title: Handling of Designs. Design Book 59; title: Index of Designs 59; title: 6th Lesson 60; title: Various Other Sources of Business 60; title: Syndicating 65; title: 7th Lesson 67; title: Art as a Motive Power for Business. 67; title: The Holding and Development of die Ground Gained 68; title: The Perforating Machine — a Valuable Asset to the Studio 69; title: The Operation of a Perforating Machine 72; title: 8th Lesson 74; title: Summary 74; title: The Value of Good Ideas. 76; title: The Established Designer and Her Studio 77; title: The Best Trade Mark 79; title: Appendix 81; title: Securing a Position as Designer 81; title: Watching for the Opportunity 83; title: Going after a Position 86; title: The Duties of the Designer 87