Using a nonlinear response function in estimating advertising's carry-over effects
By: by Paul W. Farris and David J. Reibstein.
Series: Technical report / Marketing Science Institute ;; report no. 78-107; Report (Marketing Science Institute) ;; no. 78-107.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28