Measuring marketing productivity
Subtitle: linking marketing to financial returns : October 3-4, 2002, the Fairmont Hotel, Dallas, Texas
By: prepared by Suleyman Cem Bahadir and Kapil R. Tuli
Contributors: Tuli, Kapil R
Series: Conference summary -- report no. 02-119; Report (Marketing Science Institute) -- no. 02-119
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 35
Subjects: Marketing -- Cost effectiveness -- Congresses; Corporate profits -- Congresses; Marketing -- Congresses
Genres: Congresses
Notes: Summary of the proceedings of the MSI conference on "Measuring Marketing Productivity."

"Working paper series."

Includes bibliographical references