Marketing and Public Policy Conference
Subtitle: proceedings : May 17-18, 1996, Key Bridge Marriott, Arlington, Va
Contributors: American Marketing Association. Marketing and Society Special Interest Group; Association for Consumer Research (U.S.)
Publisher: publisher not identified
Published: 1996
Place of publication: Arlington, Va.]
Language: eng
Number of pages: 212
Subjects: Marketing; Government policy; Congresses; Advertising
Other titles: Journal of public policy & marketing.
Notes: "Vol. 6,  1996, Ronald Paul Hill and Charles Ray Taylor,  editors."