Broadcast/cable copywriting
By: Peter B. Orlik.
Contributors: Orlik, Peter B.
Edition: 4th ed.
Publisher: Allyn and Bacon
Published: 1990
Place of publication: Boston
Language: eng
Number of pages: 746
Subjects: Broadcasting -- Authorship.; Broadcast advertising.
Notes: Includes bibliographical references.
Rev. ed. of: Broadcast copywriting. 3rd ed. c1986.