So what
Subtitle: how to communicate what really matters to your audience
By: Mark Magnacca.
Edition: 1st ed.
Publisher: FT Press
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780137158263
Subjects: Business communication; Interpersonal communication
Table of contents: title: What you need to know - in 850 words; title: Mindset- change your thinking, change your life; title: "Origin" how I learned to think this way  you can too; title: "Filter" your world view; title: "Benefit" what's in it for them; title: Communicator-who you always wanted to be "yourself"; title: "Anticipating"  winging it versus orchestration; title: "Positioning" getting your audience engaged; title: Reminder- tie a string around your finger; title: "Now what"! getting from where you are to where you want to be.