The Tipping Point
Subtitle: How Little Things Can Make a Big Difference
Publisher: Little, Brown and Company
Published: February 2000
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780316316965
Subjects: Advertising; Business strategy; Social Psychology; Context effects (Psychology); Psychology; Sociology; Advertising & Promotion; Marketing - General; Psychology & Psychiatry / Social Psychology; Contagion (Social psychology); Sociology - General; Causation
First sentence: In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis.