The Hero and the Outlaw 
Subtitle: Building Extraordinary Brands Through the Power of Archetypes
Edition: 1 edition
Publisher: McGraw-Hill
Published: September 1, 2002
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780071407618
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Entrepreneurship; Marketing - General; Business & Economics / Marketing / General; General
First sentence: In a world filled with orphans, why did this little boy's plight so grab us?