A handbook of media and communication research
Subtitle: qualitative and quantitative methodologies
By: edited by Klaus Bruhn Jensen.
Contributors: Jensen, Klaus.
Publisher: Routledge
Published: 2002
Place of publication: London; New York
Language: eng
Number of pages: 332
Subjects: Mass media -- Research -- Methodology
Other titles: Qualitative and quantitative methodologies
Description: "A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. Combining practical approaches and theoretical concerns, the Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan and carry out studies of media in different social and cultural contexts." "The Handbook comprises three main elements: a historical account of the development of key concepts and approaches; a systematic section covering media production, texts and audience as well as the wider social, cultural and global contexts of media, and the changing role of computer-mediated communication; and a practical element taking readers through the stages of the research process as carried out in student projects." "Written by internationally acknowledged specialists in each area and supported throughout by keywords, up-to-date references and graphic models, the Handbook will be a standard reference work for students and researchers in the field of media, communication and cultural studies. Contributors include: Barrie Gunter, Stig Hjarvard, Klaus Bruhn Jensen, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Kim Christian Schroder, Gaye Tuchman."--BOOK JACKET
Notes: Includes bibliographical references (p. [294]-325) and index.
Table of contents: title: pt. 1. History: sources of media and communication research; title: Humanities in media and communication research -- Klaus Bruhn Jensen; title: Media, culture and modern times: social science investigations -- Graham Murdock -- pt. 2. Systematics: processes of mediated communication -- Media organizations; title: Production of media fiction -- Horace Newcomb, Amanda Lotz; title: Production of news -- Gaye Tuchman; title: Study of international news -- Stig Hjarvard -- Media texts; title: Discourses of fact -- Kim Christian Schrøder; title: Mediated fiction -- Peter Larsen -- Media audiences; title: Media effects: quantitative traditions -- Klaus Bruhn Jensen; title: Media reception: qualitative traditions -- Klaus Bruhn Jensen -- Media contexts; title: Contexts, cultures and computers: the cultural contexts of mediated communication -- Klaus Bruhn Jensen; title: History, media and communication -- Paddy Scannell -- pt. 3. Practice: scientific approaches and social applications; title: Quantitative research process -- Barrie Gunter; title: Qualitative research process -- Klaus Bruhn Jensen; title: Complementarity of qualitative and quantitative methodologies in media and communication research -- Klaus Bruhn Jensen; title: Social origins and uses of media and communication research-- Klaus Bruhn Jensen.