The effect of purchase characteristics on postdecision product reevaluation
By: [by] Frederick W. Winter
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- 117; Faculty working papers -- no. 117.
Publisher: University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
Published: 1973
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 29
Subjects: Cognitive dissonance; Choice (Psychology); Attitude change; Consumers
Notes: Includes bibliographical references (leaves 28-29).