Chuan mei ji tuan jing ying de zhi du yue shu yu zhi du chuang xin
Subtitle: H bao ye ji tuan tuo zhan mei jie jing ying xiang mu di kao cha
By: Bao dong xi zhu
Edition: Di yi ban
Series: Xin wen chuan bo xue bo shi wen ku; Xin wen chuan bo xue bo shi wen ku
Publisher: Xin hua chu ban she
Published: 2011
Place of publication: Beijing
Language: chi
Number of pages: 253
ISBN-13: 9787501197200
Subjects: Newspaper publishing; Management; Chinese newspapers
Other titles: H bao ye ji tuan tuo zhan mei jie jing ying xiang mu di kao cha; Chuanmei jituan jingying de zhidu yueshu yu zhidu chuangxin
Notes: Revision of the author's thesis (doctoral) -- Hua zhong ke ji da xue, 2011.

Includes bibliographical references (pages 223-250).

Abstract also in English.