The effect of child-directed television advertising on children
Subtitle: an analysis of the charges and a conceptualization
By: by Associates for Research in Behavior, Inc., Philadelphia, Pennsylvania
Series: Technical report (Consumer Research Institute)
Publisher: Consumer Research Institute
Published: 1972
Place of publication: Washington, D.C
Language: eng
Number of pages: 29
Subjects: Television advertising and children
Notes: "September 1972."

Includes bibliographical references.