Conducting a successful capital campaign
By: Kent E. Dove
Edition: 2nd ed
Series: The Jossey-Bass nonprofit and public management series
Publisher: Jossey-Bass Publishers
Published: 2000
Place of publication: San Francisco
Language: eng
Number of pages: 510
Subjects: Fund raising -- United States; Nonprofit organizations -- United States -- Finance
Description: "In an all-new handbook format, Dove presents an authoritative, systematic guide to every aspect of a capital campaign. He provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and much more."--BOOK JACKET.

"Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign serves all kinds of readers. For the seasoned practitioner, the resource presents a practical review of basic campaign principles. For newcomers and volunteers, the guide is an insightful introduction to implementing a capital campaign. Large or small, organizations are sure to find invaluable guidance on improving the effectiveness of their capital campaigns."--BOOK JACKET.
Notes: "The new, revised and expanded edition of the leading guide to planning and implementing a capital campaign."

Includes bibliographical references (p. 501-504) and index