Attributionen im sozialen Kontext
Subtitle: theoretische Grundlegung und empirische Überprüfung im persönlichen Verkauf
By: Dietmar Puppendahl.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2117 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2117 =; European university studies. Series V, Economics and management ;; vol. 2117; Europäische Hochschulschriften.; Bd. 2117.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1997
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 335
Subjects: Consumer behavior -- Psychological aspects.; Shopping -- Social aspects.; Shopping -- Psychological aspects.; Attribute (Philosophy)
Notes: Includes bibliographical references (p. 290-316).
Originally presented as the author's thesis (doctoral)--Universität Köln, 1996.