Market Orientation, Corporate Culture and Business Performance
Publisher: Ashgate Publishing
Published: August 2004
Language: eng
Format: Hardcover
Number of pages: 187
ISBN-13: 9780754635789
Subjects: Marketing - General; Management; Home Improvement / Construction; Business & Economics; Business/Economics; Power Tools; Marketing; Business & Management; Great Britain; Machine-tool industry; Machine-tools
First sentence: The environments of most businesses are currently characterised by increasing competition and environmental turbulences.