Integrated advertising, promotion & marketing communications
By: Kenneth E. Clow, Donald Baack.
Contributors: Baack, Donald.
Edition: 2nd ed.
Publisher: Pearson Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 538
Subjects: Communication in marketing; Advertising
Other titles: Integrated advertising, promotion, and marketing communications
Notes: Includes bibliographical references and indexes.