Brand-added value
Subtitle: theory and empirical research about the value of brands to consumers
By: H.J. Riezebos.
Series: PhD series in general management ;; nr. 9
Publisher: Eburon Publishers
Published: 1994
Place of publication: Delft, The Netherlands
Language: eng
Number of pages: 271
Subjects: Brand name products.; Advertising -- Brand name products.; Value added.; Consumers -- Attitudes.
Notes: Includes bibliographical references (p. 237-250) and indexes.
Summary in Dutch.
Originally presented as the author's thesis (Ph.D.)--Erasmus University.