Creating Passion Brands
Subtitle: How to Build Emotional Brand Connection with Customers
Publisher: Kogan Page
Published: March 10, 2007
Language: eng
Format: Paperback
Number of pages: 244
ISBN-13: 9780749447625
Subjects: Advertising; Marketing - Product Management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Advertising & Promotion; Brand loyalty; Brand name products; Business & Economics / Advertising & Promotion; Business & Economics/Consumer Behavior - General; Business & Economics/Marketing - General; Business & Economics/Marketing - Research; Consumer behavior; Marketing - General
First sentence: This book is written for CEOs, marketing professionals and MBA students.