From bubbles to boardrooms
Subtitle: Becoming a CEO
By: Michaela Kane Rodeno
Publisher: Villa Ragazzi Press
Published: 2014
Place of publication: Oakville, Calif.]
Language: eng
Number of pages: 191
ISBN-13: 9780989634229
Copyright date: 2013
Subjects: History; Businesswomen; Biography; Wine and wine making; Wine industry; Vin; Industrie; St. Supéry Vineyards & Winery
Other titles: Becoming a CEO
Description: These stories, written with warmth and wit by one of the rare female CEO's in the wine business, offer up life and business lessons learned over a four-decade career in the Napa Valley. The stories cover topics as diverse as landing the top job to the exhilaration of leading a startup. Using heirloom pigs as a marketing tool. Leading a women's crusade against neo-prohibitionists. A memorable shopping expedition in Paris with her boss's fashionable wife. Negotiating with unions. And much more. Full of personal anecdotes that range from funny to sobering, this book is an insider's peek into the Napa phenomenon that came into its own even as the author's career blossomed and matured. It offers up cautionary tales, notably about projecting the future, and "Aha!" moments that endure. Recognizing and creating opportunities, welcoming innovation, and developing talent are hallmarks of what some might consider the author's eccentric leadership style. This is an excellent read for entrepreneurs, leaders or aspiring leaders, young people and, naturally, women seeking role models - and those who love wine and want to share in some of Napa Valley's untold lore. This second volume covers the two+ decades during which the author served as the first CEO of St. Supery Winery.