The E-Commerce Arsenal
Subtitle: 12 Technologies You Need to Prevail in the Digital Arena
Edition: 1st edition
Publisher: Amer Management Assn; AMACOM
Published: December 2000
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780814406236
Subjects: Business & Management; Business strategy; Distributive industries; Internet; Sales & marketing management; Internet - General; Computers; Computer - Internet; Web sites; Computer Books: General; Marketing - Multilevel; Internet advertising; Design; Electronic Commerce; Internet marketing
First sentence: THE WEB is perhaps the most competitive environment the world has seen since the gladiatorial ring of ancient Rome.