Le comportement du consommateur
Subtitle: une approche multidisciplinaire
By: par George-Maurice Hénault.
Publisher: Presses de l'Université du Québec
Published: 1973
Place of publication: Montréal
Language: fre
Number of pages: 177
Subjects: Consumers.; Consumption (Economics); Motivation research (Marketing); Marketing.
Notes: Bibliography: p. [173]-177.