Relationship marketing
Subtitle: exploring relational strategies in marketing
By: John Egan
Edition: 4th ed.
Publisher: Financial Times, Prentice Hall
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9780273737780
Subjects: Relationship marketing
Notes: Includes bibliographical references and index.
Table of contents: title: 100 years of marketing; title: Relationships in marketing; title: Relationships; title: Relationship economics; title: Strategy continuum; title: Relationship drivers; title: Customer partnerships; title: Internal partnerships; title: Supplier partnerships; title: External partnerships; title: Relationship management; title: Relationship technology; title: Conceptual developments.