Services for UMTS
Subtitle: Creating Killer Applications in 3G
Contributors: Tomi T. Ahonen (Editor); Joe Barrett (Editor)
Publisher: Wiley
Published: April 18, 2002
Language: eng
Number of pages: 392
ISBN-13: 9780471485506
First sentence: Kotler, Porter and other eminent marketing gurus have preached that the first step in the marketing cycle is to segment your market.