Marketing communication in Europe of multiple language cultures
By: edited by Grażyna Światowy
Publisher: Publishing House of Wrocław University of Economics
Published: 2009
Place of publication: Wrocław
Language: eng; ger
Number of pages: 208
ISBN-13: 9788370119324
Subjects: Export marketing; Marketing; Intercultural communication; Language policy; Language transfer (Language learning); Communication and culture; Commerce; Economic integration
Notes: "This book is a monograph of papers presented during the international conference 'Marketing Communication in Europe of Multiple Language Cultures', organized by Wrocław University of Economics on 28-29 January 2008"--P.[7].

Includes bibliographical references.

In English; one paper in German.