Creating preschool television
Subtitle: a story of commerce, creativity and curriculum
By: Jeanette Steemers
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780230574403
Description: "Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: What is Pre-School Television?; title: Safe at Home: The Origins of Pre-School Television as a Public Service Project; title: Growing Up: The Rise of the Global Market in Pre-School Programming; title: The Contemporary Pre-School Television Market: Channels, Niches and Sub-Niches; title: Mapping Creative Development and the Production Process; title: Players in the Production Sector; title: Spinning Off Profits: Ancillary Rights Exploitation and the Power of Retail; title: Policy Interventions, Funding and the Crisis in Advertising; title: Between Culture and Commerce: Production Ecologies and Programme Content; title: Joined-Up Thinking for the Digital Age: Little Kids' TV in a Multiplatform World; title: Notes; title: Bibliography; title: Index.