Demand Driven
Subtitle: 6 Steps to Building an Ecosystem of Demand for Your Business
Edition: 1 edition
Publisher: McGraw-Hill
Published: August 15, 2002
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780071400367
Subjects: Customer services; Ownership & organization of enterprises; Marketing - General; Customer relations; Marketing Management; Strategic alliances (Business); Business & Economics; Business / Economics / Finance; Marketing; Business/Economics; Management; Internet marketing; Advertising & Promotion; Corporate & Business History - Strategies; Leadership; Business & Economics / Marketing / General
First sentence: Markets, customers, and distribution channels are increasingly complex and volatile.