Marketing management in practice
By: John Williams of Marketing Knowledge
Contributors: Chartered Institute of Marketing; Marketing Knowledge
Series: CIM revision cards
Publisher: Elsevier Butterworth Heinemann
Published: 2005
Place of publication: Oxford; Burlington, MA
Language: eng
Format: [electronic resource] /
ISBN-13: 9780080501321
Subjects: Examinations; Management; Marketing; Study guides; Green Business; BUSINESS & ECONOMICS
Description: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Notes: "The Chartered Institute of Marketing"--Cover.

Includes bibliographical references.

Description based on print version record.
Table of contents: title: CIM Revision Cards; Marketing Management in Practice; Unit 1: Management and marketing Roles; Unit 2: Recruiting the Team; Unit 3: Developing the Team; Unit 4: Project management; Unit 5: Managing Change; Unit 6: Market Research; Unit 7: Developing Marketing Plans; Unit 8: Marketing Communications and Customer Service; Bibliography;