Determinants of Private Label Attitude
Subtitle: Predicting Consumers’ Brand Preferences Using Psychographics
Publisher: Springer Gabler
Published: Feb 11, 2015
Format: paperback
Number of pages: 143
ISBN-13: 9783658086718
Notes: Source title: Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics (BestMasters)