Brands, consumers, symbols, & research
Subtitle: Sidney J. Levy on marketing
By: compiled by Dennis W. Rook
Contributors: Rook, Dennis W
Publisher: Sage Publications
Published: 1999
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 590
Subjects: Marketing -- United States; Advertising -- United States; Consumer behavior -- United States
Other titles: Brands, consumers, symbols, and research
Notes: Includes bibliographical references and index
Table of contents: title: Stalking the amphisbaena (1996); title: The exemplary research (1953); title: Broadening the concept of marketing (1969); title: Cigarette smoking and the public interest (1963); title: What kind of corporate objectives? (1966); title: Beyond marketing : the furthering concept (1969); title: Demarketing, yes, demarketing (1971); title: Marketing and aesthetics (1974); title: Marcology 101, or the domain of marketing (1976); title: A rejoinder : toward a broader concept of marketing's role in social order (1979); title: The heart of quality service (1989); title: Absolute ethics, relatively speaking (1993); title: The product and the brand (1955); title: Brands, trademarks, and the law (1981); title: The two tiers of marketing (1990); title: Marketing stages in developing nations (1991); title: Defending the dowager : communication strategies for declining main brands (1993); title: Symbols for sale (1959); title: Symbols of substance, source, and sorcery (1960); title: Symbolism and life style (1963); title: The public image of government agencies (1963); title: Imagery and symbolism (1973); title: Myth and meaning in marketing (1974); title: Symbols, selves, and others (1981); title: Meanings in advertising stimuli (1986); title: Semiotician ordinaire (1987); title: Constructing consumer behavior : a grand template (1991); title: The cake eaters (1957); title: Looking at the ladies, lately (1960); title: Phases in changing interpersonal relations (1962); title: Social class and consumer behavior (1966); title: Psychosocial reactions to the abundant society (1967); title: The discretionary society (1970); title: Emotional reactions to the cutting of trees (1973); title: Consumer behavior in the United States (1977); title: Arts consumers and aesthetic attributes (1980); title: Social division and aesthetic specialization : the middle class and musical events (1980); title: Psychosocial themes in consumer grooming rituals (1983); title: Synchrony and diachrony in product perceptions (1983); title: Consumer behavior in the United States : the avid consumer (1987); title: Effect of recent economic experiences on consumer dreams, goals, and behavior in the United States (1987); title: Giving voice to the gift : the use of projective techniques to recover lost meanings (1993); title: Cultural harmonies and variations (1993); title: Qualitative research (1994); title: Motivation research (1987); title: Thematic assessment of executives (1963); title: New dimension in consumer analysis (1963); title: Focus groups : mixed blessing (1973); title: Musings of a researcher : the human side of interviewing (1975); title: Hunger and work in a civilized tribe : or, the anthropology of market transaction (1978); title: Interpreting consumer mythology : a structural approach to consumer behavior (1981); title: Dreams, fairy tales, animals and cars (1985); title: Marketing research as a dialogue (1988); title: Autodriving : a photoelicitation technique (1991)