Bunka to shite no terebi komāsharu
By: Yamada Shōji hen = Cultural perspectives on television commercials / Shōji Yamada.
Contributors: Yamada, Shōji, 1963-; Kokusai Nihon Bunka Kenkyū Sentā. Kyōdō Kenkyūkai.
Publisher: Sekai Shisōsha
Published: 2007
Place of publication: Kyōto-shi
Language: jpn
Number of pages: 298
ISBN-13: 9784790712541
Subjects: Television advertising -- Japan.; Television advertising -- East Asia.
Other titles: Cultural perspectives on television commercials
Notes: Based on the report of meeting, Kokusai Nihon Bunka Kenkyū Sentā Kyōdō Kenkyūkai.

Includes bibliographical references.

Text in Japanese, some translated from Chinese, English, German and Korean.