Up the Agency
Subtitle: The Funny Business Of Advertising
Publisher: St. Martin's Griffin
Published: December 15, 1994
Language: eng
Format: Paperback
Number of pages: 142
ISBN-13: 9780312119119
Subjects: Biography & Autobiography; Business / Economics / Finance; Biography/Autobiography; Advertising & Promotion; Business & Economics / Advertising & Promotion; General; Advertising; Career in advertising; Mayle, Peter; United States
First sentence: Advertising has been variously described as an art, a profession, a sinister instrument of mass persuasion, and a ludicrous waste of money.