The Profit Impact of Marketing Strategy Project
Subtitle: Retrospect and Prospects
Contributors: Paul W. Farris (Editor); Michael J. Moore (Editor)
Publisher: Cambridge University Press
Published: January 10, 2005
Language: eng
Format: Hardcover
Number of pages: 326
ISBN-13: 9780521840538
Subjects: Sales & marketing; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Strategic Planning; Marketing; Development - Business Development; Marketing - General; Business & Economics / Sales & Selling; Management
First sentence: THIS volume contains essays that revisit the ideals of the PIMS (Profit Impact of Marketing Strategy) project.