Checklists for print media advertising planning and buying
Subtitle: 13 basic checklists : 195 specific things to check when planning and buying advertising in periodicals
By: R.L. Ehler.
Series: Print media advertising series ;; bk. 4
Publisher: Richler
Published: 1997
Place of publication: Santa Barbara, CA
Language: eng
Number of pages: 61
Subjects: Advertising media planning.; Advertising, Magazine.; Advertising, Newspaper.
Notes: Includes index.