Seminar on How to Increase the Efficiency of Marketing Communication in a Changing Europe
Subtitle: Turin (Italy), 11th-13th October 1989.
Contributors: Esomar.
Publisher: Esomar
Published: 1989
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 371
Subjects: Broadcast advertising -- Europe -- Congresses.
Other titles: How to increase the efficiency of marketing communication in a changing Europe.
Notes: Includes bibliographical references.
English and Italian.