Leading the narrative
Subtitle: the case for strategic communication
By: Mari K. Eder
Publisher: Naval Institute Press
Published: 2011
Place of publication: Annapolis, Md
Language: eng
Number of pages: 126
ISBN-13: 9781612510477
Subjects: Public relations; United States; Armed Forces and mass media; Communication policy
Notes: Includes bibliographical references and index.
Table of contents: title: Military media relations; title: Crisis communication and conflict storytelling; title: Strategic communication and the battle of ideas; title: Toward strategic communication; title: The missing element: strategic communication; title: The golden thread: building champions and connections; title: The toxic information environment; title: The cowboy and the soldier: military communication ethics; title: The cable, the dish, and the blog: media communication ethics; title: Challenge to change: developing leaders for the twenty-first century.