Ekh le-hatsliaḥ bi-mekhirot
Subtitle: ṭekhniḳot ṿe-raʻyonot ... le-haśagat hatslaḥah bi-mekhirot
By: Meʾir Liraz
Publisher: Liraz
Published: 1999
Place of publication: Tel Aviv
Language: heb
Number of pages: 160
Subjects: Marketing; Sales promotion