Why We Buy
Subtitle: The Science Of Shopping
Edition: Touchstone edition
Publisher: Simon & Schuster
Published: June 2, 2000
Language: eng
Format: Paperback
Number of pages: 255
ISBN-13: 9780684849140
Subjects: Behavioural theory (Behaviourism); Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing research; Anthropology - Cultural; Consumer Behavior - General; Business & Economics / Consumer Behavior; Consumer behavior; Shopping
First sentence: Comfortable shoes, the American commercial camouflage uniform-khaki pants, olive polo shirt, no aftershave and good, thick, dun-colored socks.