The adult toy buyer
Subtitle: a further exploration of how parents and non-parents buy toys
Series: Research report / Bureau of Advertising, A.N.P.A; Research report (American Newspaper Publishers Association, Bureau of Advertising)
Publisher: Newspaper Advertising Bureau
Published: 1967
Place of publication: New York, N.Y
Language: eng
Number of pages: 69
Subjects: Toy industry; Toys; Market surveys
Notes: "This study is one of a series of marketing research reports prepared by the Bureau of Advertising, A.N.P.A., as a service to the newspaper industry and its advertisers. These reports form the basis of recommendations for the efficient use of the newspaper medium to meet the specific marketing needs of individual companies."

"September, 1967."