Marketplace anthropology
By: edited by Nasreen Taher, Swapna Gopalan
Edition: 1st ed.
Series: ICFAI books
Publisher: Icfai University Press
Published: 2006
Place of publication: Hyderabad, India
Language: eng
Number of pages: 262
ISBN-13: 9788131404997
Subjects: Business anthropology; Marketing; Advertising; Corporate culture
Notes: Includes bibliographical references and index.
Table of contents: title: Multicultural marketing: why one size doesn't fit all  -- Jim Stachura and Meg Murphy; title: Effects of brand local and non-local origin on consumer attitudes in developing countries  -- Rajeev Batra ... [et al.]; title: Book summary: How brands become icons : the principles of cultural branding  -- Nasreen Taher; title: Cross-cultural advertising research : what do we know about the influence of culture on advertising?  -- Stephan Dahl; title: An overview on issues of cross-cultural research and back-translation  -- Yi-Hsiu Lin, Chen-Yueh Chen and Ping-Kun Chiu; title: Culture's role in marketers' ethical decision making : an integrated theoretical framework  -- Katharina J. Srnka; title: Selling the sewing machine around the world : Singer's international marketing strategies, 1850-1914  -- Andrew Godley; title: On entering the world of women's magazines : a cross-cultural comparison of Elle and Marie Claire  -- Brian Moeran; title: Coping with marketplace discrimination : an exploration of the experiences of Black men  -- David Crockett, Sonya A. Grier and Jacqueline A. Williams; title: Advertising in China : threats and opportunities -- D. Gayatri.