Cross-cultural comparisons
Subtitle: the myth of the stereotype
By: by Susan P. Douglas.
Contributors: Marketing Science Institute.
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Women consumers.; Consumers -- United States.; Consumers -- France.
Notes: "Preliminary research report".

"Report No. 75-111".

Bibliography: p. 22.