Who killed the jingle?
Subtitle: how a unique American art form disappeared
By: by Steve Karmen.
Edition: 1st ed.
Publisher: Hal Leonard
Published: 2004
Place of publication: Milwaukee, WI
Language: eng
Number of pages: 184
Subjects: Popular music -- United States -- Writing and publishing.; Jingles (Advertising songs) -- United States -- History and criticism.; Radio advertising -- United States.; Television advertising -- United States.
Table of contents: title: The mindset of the author; title: But first, a little then and now; title: There used to be a business here; title: How I got smart; title: The better way; title: Budweiser : the history of an account; title: The enemy was us; title: How the unraveling began; title: The way it is; title: American has ads-heimers; title: How I got out chapter; title: My presentation reel.