Attitude research enters the '80s
By: Richard W. Olshavsky, editor.
Contributors: Olshavsky, Richard W., 1941-; American Marketing Association.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Number of pages: 196
Subjects: Motivation research (Marketing) -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies.