Marketing research with SAS enterprise guide
By: by Kristof Coussement, Nathalie Demoulin and Karine Charry
Contributors: Demoulin, Nathalie; Charry, Karine
Publisher: Gower Pub.
Published: 2011
Place of publication: Farnham, Surrey; Burlington, VT
Language: eng
ISBN-13: 9781409426769; 9781409426776
Subjects: SAS (Computer file); Enterprise guide; Data processing; Marketing research; Business
Notes: Includes bibliographical references and index.
Table of contents: title: Getting started with SAS enterprise guide; title: Descriptive analysis; title: Exploratory factor analysis; title: Cluster analysis; title: Hypothesis testing; title: Correlations; title: Regression analysis; title: Discriminant analysis.