Readings and cases in marketing management
By: edited by Alvin C. Burns, David W. Cravens.
Contributors: Burns, Alvin C.; Cravens, David W.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 443
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographies and indexes.