The television entrepreneurs
Subtitle: social change and public understanding of business
By: by Raymond Boyle and Lisa Kelly
Contributors: Kelly, Lisa
Publisher: Ashgate Pub. Company
Published: 2011
Place of publication: Burlington, VT
Language: eng
Number of pages: 176
ISBN-13: 9781409403227; 9781409403234
Subjects: Mass media and business; Businessmen on television; Television programs
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Industry, text and media discourse. Television, representation and social change; title: Continuity and change in the development of television's "business entertainment format"; title: Risking it all: analyzing "business entertainment formats"; title: Enterprise, society and cultural change; title: Audiences, television and the entrepreneur. Understanding the audience: engaging with television; title: The television entrepreneur: representations and role models; title: Television business in the age of celebrity; title: Conclusion: knowledge, television and understanding business.