Experiential learning exercises in marketing
By: M. Wayne DeLozier, Dale M. Lewison, Arch G. Woodside.
Contributors: Lewison, Dale M., joint author.; Woodside, Arch G., joint author.
Publisher: Goodyear Pub. Co.; Goodyear Publishing Co ,U.S.
Published: 1977
Place of publication: Santa Monica
Language: eng
Number of pages: 231
Subjects: Marketing -- Problems, exercises, etc.; Experiential learning -- Problems, exercises, etc.