Marketing essentials
Subtitle: Jim Blythe
Edition: [2nd ed.].
Series: The official CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2010
Place of publication: [S.l.]
Language: eng
Format: [Text imprime ] :
Number of pages: 180
ISBN-13: 9780080966243
Subjects: Examens; Examinations; Management; Gestion; Manuels d'enseignement; Marketing; Study guides
Description: This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
Notes: La couv. porte en plus: "+extra online support at:: www.marketingonline.co.uk", "Professional certificate in Marketing."

Bibliogr. en fin de chapitres. Index.