The Art of Building a Brand
Subtitle: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding ... (Inside the Minds Series) (Inside the Minds)
Edition: 1st edition
Publisher: Aspatore Books
Published: June 15, 2002
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781587621222
Subjects: Business & Management; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General
First sentence: Over the past decade, the most dramatic changes in advertising have occurred in two areas.