Get content, get customers
Subtitle: turn prospects into buyers with content marketing
By: by Joe Pulizzi and Newt Barrett.
Contributors: Barrett, Newt.
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 261
Subjects: Target marketing; Customer services
Notes: Includes index.
Table of contents: title: The shift to content marketing; title: Six reasons businesses are making the change toward content marketing; title: How to put content marketing to work; title: How to develop a content marketing mindset "and a process to match" within your organization; title: How to select the content types that best match your strategy; title: Making great content happen; title: Putting the "marketing" in content marketing; title: Best practice success stories overview; title: Yes, content marketing can make welding cool!; title: Creative content marketing enables a David to compete; title: Successfully against Goliaths; title: Finally, a PR agency that understands both boomers and blogging!; title: Perfectly targeted content for customers and prospects; title: Solopreneur sagas : even micro-businesses make content marketing pay off; title: Content marketing pays off on the bottom line in Australia; title: You can trust Northern Trust to deploy a great content marketing strategy; title: Leveraging content marketing to strengthen member and community relationships; title: At Best Buy, it's all about strengthening customer relationships; title: Using content marketing to accelerate the acceptance of a concept and a product; title: Preserving the value of content; title: ThomasNet : a content marketer's content marketer; title: E-mail software provider teaches customers to market effectively; title: UK Law Firm uses content marketing to build powerful new brand; title: Rockwell automation uses content marketing to be global, local, and cost-effective; title: Top 10 content marketing lessons learned from successful practitioners; title: An in-depth case study : developing a content marketing strategy from start to finish; title: Marketing survival.