The Blackwell encyclopedic dictionary of marketing
By: edited by Barbara R. Lewis and Dale Littler.
Contributors: Lewis, Barbara R.; Littler, Dale.
Series: The Blackwell encyclopedia of management; Blackwell encyclopedia of management (Unnumbered)
Publisher: Blackwell Publishers
Published: 1997
Place of publication: Oxford, OX; Cambridge, Mass
Language: eng
Number of pages: 274
Subjects: Marketing -- Dictionaries.
Genres: Dictionaries.
Other titles: Encyclopedia dictionary of marketing; Dictionary of marketing
Notes: Includes bibliographical references and index.