Marketing strategy and competitive positioning
By: Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Contributors: Saunders, John A., 1946-; Piercy, Nigel.
Edition: 2nd ed.
Publisher: Prentice Hall Europe
Published: 1998
Place of publication: New York
Language: eng
Subjects: Target marketing; Marketing -- Management
Notes: Includes bibliographical references and index.