Loyalty myths
Subtitle: hyped strategies that will put you out of business-- and proven tactics that really work
By: Timothy L. Keiningham ... [et al.].
Contributors: Keiningham, Timothy L.
Publisher: John Wiley & Sons
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 254
Subjects: Customer loyalty.
Table of contents: title: Loyalty myths that subvert company goals; title: Loyalty myths contaminating company management practices; title: Myths about customers: their needs, behaviors and referrals; title: Myths concerning loyalty programs; title: Myths about loyalty, share of business, and profitability; title: Loyalty myths regarding employees; title: The foundations of customer loyalty; title: The right way to manage for customer loyalty.