Die Marke als Botschaft
Subtitle: die kommunikative Funktion der Marke und ihre Interdependezen zur Werbung
By: Nicholas Adjouri.
Publisher: Vier-Türme-Verlag
Published: 1993
Place of publication: [Berlin]
Language: ger
Number of pages: 265
Subjects: Symbolism in communication.; Communication.; Semiotics.; Signs and symbols.
Notes: Includes bibliographical references (p. 244-265).
Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1992.