An introduction to Business Research Methods
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740308204
Table of contents: title: Obsah; title: Research problems and questions and how they relate to debates in Research Methods; title: Chapter Overview; title: Introduction; title: The nature of business research; title: What kind of business problems might need a research study?; title: What are the key issues in research methods we need to understand?; title: Questions for self review; title: References; title: Putting the problem into context: identifying and critically reviewing relevant literature; title: Chapter Overview; title: How does literature relate to research?; title: What kinds of literature should we search for?; title: Effective literature searching; title: Critical analysis of literature; title: Using Harvard referencing style; title: Questions for self review; title: References; title: Choosing research approaches and strategies; title: Topic Overview; title: Different perspectives of knowledge and research which underpin research design; title: Identify differing research paradigms for business; title: Key differences between qualitative and quantitative research methods and how and why they may be mixed; title: Criteria of validity and reliability in the context of business research; title: Your choice of research strategy or design; title: Questions for self review; title: References; title: Ethics in business research; title: Chapter Overview; title: How ethical issues arise in business research at every stage; title: Ethical criteria used in Higher Education business research studies; title: Strategies to ensure ethical issues in business research are addressed appropriately; title: Questions for self review; title: References; title: Choosing samples from populations; title: Chapter Overview; title: How and why sampling relates to business research; title: A range of probability and non-probability sampling techniques; title: Selecting appropriate techniques for different research studies; title: Assessing representativeness of samples and generalisability from samples; title: Questions for self review; title: References; title: Quantitative research methods: collecting and analysing quantitative data; title: Chapter Overview; title: Anticipating how the research design is affected by data collection and analysis tools; title: Recognising different types of data for analysis; title: Coding and Entering data for computer analysis; title: Choosing appropriate ways to present data through charts, tables and descriptive statistics; title: Selecting appropriate statistical tools for the research variables; title: Questions for self review; title: References; title: Questionnaire design and testing; title: Chapter Overview; title: Difficulties associated with questionnaire design; title: Choosing from a range of question formats; title: How to design, pilot and administer questionnaires; title: Questions for self review; title: References; title: Using secondary data; title: Chapter Overview; title: What to look for as secondary data and where to find it; title: The contribution of secondary data to business research; title: The disadvantages of using secondary data in business research and how to overcome them; title: Questions for self review; title: References; title: Qualitative research methods: collecting and analysing qualitative data; title: Chapter Overview; title: Key issues in qualitative data analysis; title: The range of qualitative research methods applicable to different research topics; title: How qualitative data can be prepared for analysis; title: Computer based methods for qualitative data analysis; title: Questions for self review; title: References; title: Practical issues in conducting interviews, focus groups, participant observation; title: Chapter Overview; title: Practical considerations relating to participant observation; title: Practical issues relating to interviews; title: Practical issues relating to focus groups; title: Questions for self review; title: References; title: Forecasting trends; title: Chapter Overview; title: Why forecasting is not widely covered in the business research methods literature; title: Existing methodologies for forecasting; title: Basic forecasting tools; title: Measures commonly used to evaluate forecasts; title: Exploring the value of forecasting methods in business practice; title: Questions for self review; title: References; title: Presenting research reports; title: Chapter Overview; title: Your personal approach to writing a report; title: The differences between writing a report for a business audience and for academic purposes; title: Producing an oral presentation of key findings; title: Questions for self review; title: References