The missing link in the theory of market orientation
By: Pratik Modi & Gurjeet Kaur
Contributors: Gurajīta Kaura, author; Institute of Rural Management (Ānand, India)
Series: Working paper / Institute of Rural Management -- 245
Publisher: Institute of Rural Management, Anand
Published: 2014
Place of publication: Anand
Language: eng
Number of pages: 32
Subjects: Marketing; Decision making; Marketing research
Notes: Includes bibliographical references (pages 23-32).