An Analysis of Product-Fact Versus Psychosocial Appeals in Advertising
Subtitle: An Application of the Theory and Methods of the Behavioral Sciences to a Business Problem
Publisher: Franklin Classics Trade Press
Published: Nov 10, 2018
Format: hardcover
Number of pages: 262
ISBN-13: 9780353167346
Notes: Source title: An Analysis of Product-Fact Versus Psychosocial Appeals in Advertising: An Application of the Theory and Methods of the Behavioral Sciences to a Business Problem