Vom Käufer zum Mitgestalter
Subtitle: Konsumentenmarketing in der Postmoderne
By: Tobias Bischkopf
Series: Strategisches Marketingmanagement -- Bd. 19
Publisher: Lang
Published: 2010
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 347
ISBN-13: 9783631613092
Subjects: Product management; Marketing; Consumers' preferences
Notes: Originally presented as the author's thesis (doctoral)--European Business School (Oestrich-Winkel, Germany), 2010.

Includes bibliographical references (p. 299-347).