The Marketing of financial services
By: compiled by R.M.S. Wilson
Contributors: Wilson, R. M. S.
Publisher: MCB Publications
Published: 1979
Place of publication: Bradford, West Yorkshire, England
Language: eng
Number of pages: 334
Subjects: Finance; Marketing
Notes: Cover title

"Managerial Finance, Volume 5, Number 3, 1980."

Includes index

Bibliography: p. 307-333