Attitudes and media exposure
By: by Charles W. King and John O. Summers.
Contributors: Summers, John O., joint author.
Series: Institute for Research in Behavioral, Economic, and Management Sciences. Paper,; no. 240
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1969
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 37
Subjects: Attitude (Psychology); Mass media -- Psychological aspects.; Advertising -- Psychological aspects.
Notes: Bibliography: leaves [38]-[40]