The advertising industry
Subtitle: agency services, working relationships, compensation methods; a study commissioned by the Association of National Advertisers
By: by Albert W. Frey and Kenneth R. Davis.
Contributors: Davis, Kenneth Rexton, 1921-; Association of National Advertisers.
Publisher: Association of National Advertisers
Published: 1958
Place of publication: New York
Language: eng
Number of pages: 424
Subjects: Advertising agencies.