Learning consumer roles
Subtitle: preliminary results and a conceptual framework for research
By: by Scott Ward ; appendix material prepared by Cecile Landrum
Contributors: Landrum, Cecile
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 56
Subjects: Young consumers
Notes: "Preliminary research report."