Cases in advertising management
By: [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
Series: McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 426
Subjects: Advertising -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.