Advertising and differentiated products
By: edited by Michael R. Baye, Jon P. Nelson
Series: Advances in applied microeconomics -- v. 10; Advances in applied microeconomics -- v. 10.
Publisher: JAI
Published: 2001
Place of publication: Amsterdam; New York
Language: eng
Format: [electronic resource] /
Number of pages: 295
ISBN-13: 9780080545936
Subjects: Product differentiation; Advertising; Microeconomics; Reclame; Economics; BUSINESS & ECONOMICS
Description: Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert.
Notes: Includes bibliographical references.

Description based on print version record.
Table of contents: title: Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES