What do Zielske's real data really show about pulsing?
By: Julian L. Simon
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 529; Faculty working papers -- no. 529.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1978
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Description: "A spaced advertising schedule is much more dollar-effective than is a massed (pulsed) schedule, according to this re-analysis of the experimental data developed by Pomerance and Zielske. This finding is at variance with the conclusions drawn by previous writers. The raw Pomerance-Zielske data are published here for the first time; until now only idealized representations of the data have been available, which has been the source of confusion and misunderstanding."
Notes: Includes bibliographical references (p.[22]).