Internal Relationship Management
Subtitle: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing) (Journal of Relationship Marketing)
Contributors: Michael D. Hartline (Editor); David Bejou (Editor)
Publisher: Haworth Press
Published: December 2004
Language: eng
Format: Hardcover
Number of pages: 110
ISBN-13: 9780789024602
Subjects: Marketing - General; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Personnel management; Organizational commitment; Marketing; Human Resources & Personnel Management; Job satisfaction
First sentence: This paper focuses on the theme of internal relationship management and the linkages between human resource management and marketing performance.