Criteria for assessing research on the effects of marketing communications
Subtitle: working paper
By: Paul N. Bloom, Julie Edell, and Richard Staelin
Contributors: Edell, Julie A; Staelin, Richard, 1939-; Marketing Science Institute
Series: Report -- no. 94-123; Report (Marketing Science Institute) -- no. 94-123
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Communication in marketing; Marketing research
Notes: "December 1994"--Cover

Includes bibliographical references (p. 34-35)