Brandwatching
Subtitle: lifting the lid on branding
By: Giles Lury.
Edition: [2nd ed., rev. and enlarged].
Publisher: Blackhall Publishing; Blackhall Publishing Ltd
Published: 2001
Place of publication: Dublin
Language: eng
Number of pages: 177
Subjects: Brand name products.; Advertising -- Brand name products.; Trademarks.
Notes: Previous ed.: 1998.

Includes bibliographical references and index.