Management von Mega-Sportevents
Subtitle: Organisation und Vermarktung anhand der Fussball-WM
By: herausgegeben von Klaus Zieschang, Klaus Beier; mit Beiträgen von Martin Bader ... [et al.].
Series: Schriften / Bayreuther Sportökonomie
Publisher: Erich Schmidt
Published: 2006
Place of publication: Berlin
Language: ger
Number of pages: 133
ISBN-13: 9783503093892
Subjects: Management; Congresses; Marketing; Soccer; World Cup (Soccer) (uri) http://id.loc.gov/authorities/names/n98090291 (uri) http://viaf.org/viaf/sourceID/LC|n98090291
Notes: Conference proceedings.

Practice-oriented.