Managing control loss in corporate marketing channels
Subtitle: an organizational analysis
By: by Lynn W. Phillips
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 82-52; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 82-52
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1982
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 56
Subjects: Marketing channels; Physical distribution of goods
Notes: Bibliography: p. [60]-[65]