Franchising & Licensing
Subtitle: Two Powerful Ways to Grow Your Business in Any Economy
Edition: 3rd edition
Publisher: AMACOM/American Management Association
Published: December 2003
Language: eng
Format: Hardcover
Number of pages: 448
ISBN-13: 9780814472224
Subjects: Franchises; License agreements; Franchises (Retail trade); Business & Economics; Business / Economics / Finance; Business/Economics; Small Business - Franchises; Industries - Retailing; General; United States
First sentence: Intellectual capital consists of human capital, intellectual property, and relationship capital and are the key assets for driving growth in all types of economic conditions.