Boeing versus Airbus
By: John Newhouse.
Edition: 1st ed.
Publisher: Alfred A. Knopf; A.A. Knopf
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 254
ISBN-13: 9781400043361
Subjects: Boeing Company; Airbus Industrie; Aircraft industry -- United States; Aircraft industry -- France; Competition, International
Description: Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description.
Notes: Includes bibliographical references and index.
Table of contents: title: Being number one; title: Trading places; title: Folly and hypocrisy; title: Market share, the airlines' enemy; title: Playing the game; title: Meltdown and merger; title: The very large airplane; title: A challenge from Asia; title: Muddling through, more or less.