primacy of the idea itself as a predictor of new product success
By: Jacob Goldenberg, Donald R. Lehmann, David Mazursky
Contributors: Lehmann, Donald R; Mazursky, David; Marketing Science Institute
Series: Report -- no. 99-110; Report (Marketing Science Institute) -- no. 99-110
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: New products -- Philosophy; Idea (Philosophy)
Notes: "Working paper."

Includes bibliographical references (p. 27-30)