Handelsorientierte Markenführung
Subtitle: Strategien zur Profilierung von Konsumgüterherstellern beim Handel
By: Stephan Feige.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1877 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'enterprise ;; vol. 1877 =; European university studies. Series V, Economics and management ;; vol. 1877; Europäische Hochschulschriften.; Bd. 1877.
Publisher: P. Lang; Lang Publishing, Incorporated, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 339
Subjects: Marketing -- Germany -- Management.; Marketing -- Europe -- Management.; Germany -- Commerce.; Europe -- Commerce.
Notes: Includes bibliographical references (p. 311-325).
Originally presented as the author's thesis, Universität St. Gallen, 1996.