Will it ever fly?
Subtitle: modeling the takeoff of really new consumer durables
By: Peter N. Golder, Gerard J. Tellis
Contributors: Tellis, Gerard J., 1950-; Marketing Science Institute
Series: Report -- no. 97-127; Report (Marketing Science Institute) -- no. 97-127
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Copyright date: 1997
Subjects: New products; Marketing; Evaluation; Consumer Durable goods
Notes: "Working paper."

"December 1997."

Includes bibliographical references (p. 33-34).