Experience the Message
Subtitle: How Experiential Marketing Is Changing the Brand World
Publisher: McClelland & Stewart
Published: March 6, 2007
Language: eng
Format: Paperback
Number of pages: 328
ISBN-13: 9780771052088
Subjects: Marketing - General; Business & Economics / Marketing / General; Business / Economics / Finance
First sentence: My marketing career began as a cofounder of a "youth marketing" agency in Montreal, Canada.