Building customer-brand relationships
By: by Don E. Schultz ... [et al.].
Contributors: Schultz, Don E.
Publisher: M.E. Sharpe; Routledge
Published: 2009
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 480
ISBN-13: 9780765617996
Subjects: Relationship marketing; Customer relations; Branding (Marketing)
Notes: Includes bibliographical references and index.