Increasing public engagement with historic heritage
Subtitle: a social marketing approach
By: Louise Thornley and Andrew Waa.
Contributors: Waa, Andrew.; New Zealand. Dept. of Conservation.
Series: Science for Conservation -- 294.
Publisher: Dept. of Conservation
Published: 2009
Place of publication: Wellington, N.Z
Language: eng
Number of pages: 57
ISBN-13: 9780478145915
Subjects: Historic preservation -- New Zealand; Cultural property -- New Zealand; Social marketing -- New Zealand
Notes: Includes bibliographical references (p. 45-46).

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