The recommender revolution
Subtitle: why good reviews are the best ads for your brand
By: Jan Van den Bergh
Publisher: LannooCampus
Published: 2013
Place of publication: Leuwen, Belgium
Language: eng
Number of pages: 259
ISBN-13: 9789401403573
Subjects: Word-of-mouth advertising; Branding (Marketing); Customer relations; Consumer satisfaction
Notes: Translated from the Dutch.