Memory in advertising
Subtitle: the effect of advertising retrieval cues on brand evaluations
By: Kevin Lane Keller
Series: Special report / Research Program, Marketing Science Institute -- no. 89-101; Report (Marketing Science Institute) -- no. 89-101
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 333
Subjects: Advertising; Brand choice; Memory
Notes: Title from cover

Reprinted from the Journal of consumer research, v. 14, Dec., 1987

Bibliography: p. 331-333