Push und Pull in der Markenpolitik
Subtitle: ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes
By: Michael Szeliga.
Series: Schriften zu Marketing und Management,; Bd. 29
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 284
Subjects: Tire industry.; Marketing -- Decision making -- Data processing.
Notes: Includes bibliographical references (p. 261-284).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.