Beikoku burando chiteki zaisan no hō to kaikei
By: Tanaka Toshiyuki
Edition: Dai 1-han
Publisher: Nihon Hyōronsha
Published: 2007
Place of publication: Tōkyō
Language: jpn
Number of pages: 251
ISBN-13: 9784535515536
Subjects: Intellectual property; Brand name products; Valuation; Management
Notes: Revision of the author's thesis (doctoral--Yokohama Kokuritsu Daigaku, 2005) under the title: Beikoku burando noren chiteki zaisan no zaimu hōkoku ni kansuru kenkyū.

Includes bibliographical references (p. 237-247) and indexes.