Introduction to business
By: Julian E. Gaspar [and others]
Edition: Second edition.
Publisher: Academic Media Solutions
Published: 2016
Place of publication: Solon, OH]
Language: eng
Number of pages: 563
ISBN-13: 9781942041191; 9781942041184
Subjects: Management; Business
Description: "Introduction to Business, 2e, is the first cross-functionally authored text in the marketplace. Each of the six authors is a recognized authority in his field and brings personal expertise to the course, while keeping the discussion focused and concise for introductory-level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of business concepts, practices, and relationships without unnecessary or disjointed narrative."--Back cover.
Notes: Includes bibliographical references and indexes.
Table of contents: title: 1. The nature of contemporary business; title: 2: Managing business behavior; title: 3: Marketing; title: 4: Accounting; title: 5: Finance; title: 6: Managing business operations, management information systems, and the digital enterprise.