Using communication theory
Subtitle: an introduction to planned communication
By: Sven Windahl and Benno H. Signitzer with Jean T. Olsen.
Contributors: Signitzer, Benno.; Olsen, Jean T.
Edition: 2nd ed.
Publisher: SAGE; SAGE Publications Ltd
Published: 2009
Place of publication: Los Angeles; London
Language: eng
Number of pages: 302
ISBN-13: 9781412948388; 9781412948395
Subjects: Communication planning; Mass media -- Planning
Notes: Includes bibliographical references (p. [273]-291) and index.