Principles of customer relationship management
By: Roger J. Baran, Robert J. Galka, Daniel P. Strunk.
Contributors: Galka, Robert J.; Strunk, Daniel P.
Edition: Student ed.
Publisher: Thomson/South-Western
Published: 2008
Place of publication: Mason, Ohio
Language: eng
Number of pages: 511
ISBN-13: 9780324322385
Subjects: Relationship marketing -- Textbooks; Customer relations -- Management -- Textbooks
Genres: Textbooks
Notes: Includes bibliographical references and index.