Neue Informations- und Kommunikationstechnologien im Marketing des Lebensmitteleinzelhandels
By: Heike Simmet.
Series: Betriebswirtschaftliche Abhandlungen ;; n.F., Bd. 82
Publisher: C.E. Poeschel
Published: 1990
Place of publication: Stuttgart
Language: ger
Number of pages: 264
Subjects: Grocery trade -- Communication systems.; Food -- Marketing -- Communication systems.
Notes: Includes bibliographical references (p. 229-258) and index.