Hallyu pŭraendŭ segyehwa
Subtitle: iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution
By: Han Ch'ung-min chiŭm
Publisher: Han'gyŏngsa
Published: 2017
Place of publication: Sŏul-si
Language: kor
Number of pages: 243
ISBN-13: 9788968441509
Subjects: Export marketing; Management; Branding (Marketing); Popular culture and globalization; Popular culture; Economic aspects
Other titles: Korean-wave brands : globalization theory and execution
Notes: Includes bibliographical references (pages 234-241) and index.