Readings in advertising and promotion strategy.
By: [Compiled by] Arnold M. Barban [and] C. H. Sandage.
Contributors: Sandage, C. H. 1902- joint comp.
Publisher: R. D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Language: eng
Number of pages: 301
Subjects: Advertising.; Sales promotion.
Other titles: Advertising and promotion strategy.
Notes: Includes bibliographies.