Marketing interaction
Subtitle: a decision game
By: Stephen K. Keiser, Max E. Lupul.
Contributors: Lupul, Max, joint author.
Series: The PPC marketing series
Publisher: PPC Books
Published: 1977
Place of publication: Tulsa, Okla
Language: eng
Number of pages: 77
Subjects: Marketing -- Decision making.; Management games.
Notes: Includes index.