International marketing and purchasing of industrial goods
Subtitle: an interaction approach
By: by IMP Project Group ; editor, Håkan Håkansson.
Contributors: Håkansson, Håkan, 1947-; IMP Project Group.
Publisher: Wiley
Published: 1982
Place of publication: Chichester; New York
Language: eng
Number of pages: 406
Subjects: Marketing -- Europe.; Industrial procurement -- Europe.
Notes: Bibliography: p. 395-401.
Includes indexes.