Designing brand identity
Subtitle: a complete guide to creating, building, and maintaining storng brands
By: Alina Wheeler.
Publisher: John Wiley
Published: 2003
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 229
Subjects: Brand name products; Brand name products -- Marketing -- Management; Trademarks -- Design; Advertising -- Brand name products
Description: "Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands."--BOOK JACKET.
Notes: Includes bibliographical references (p. 224-225) and index.

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