The zombie business cure
Subtitle: how to refocus your company's identity for more authentic communication
By: Julie C. Lellis, PhD and Melissa Eggleston
Contributors: Eggleston, Melissa, author
Publisher: Career Press
Published: 2017
Language: eng
Number of pages: 223
ISBN-13: 9781632650801
Subjects: Public relations; Business communication
Description: Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships.
Notes: Includes bibliographical references (pages 197-216) and index.