Strategies of user-initiated product innovation
By: Gordon Foxall.
Contributors: Cranfield School of Management.
Series: Marketing and logistics discussion papers
Publisher: Cranfield School of Management
Published: 1986
Place of publication: Cranfield
Language: eng
Number of pages: 58
Subjects: Marketing.
Other titles: Patterns of industrial innovation in large and small firms.
Notes: The second of two papers reporting a research project entitled "Patterns of industrial innovation in large and small firms".

Spiral binding.