Male vs. female
Subtitle: influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives.
By: [Prepared for True, the man's magazine, by Daniel Starch and staff in consultation with the Advertising Research Foundation]
Published: 1958
Place of publication: New York
Language: eng
Number of pages: 272
Subjects: Motivation research (Marketing); Consumers' preferences.
Work titles: True.