Handbook of research on retailer-consumer relationship development
By: Fabio Musso and Elena Druica, editors
Publisher: Business Science Reference
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 589
ISBN-13: 9781466660748; 9781466660755; 9781466660779
Subjects: Retail trade; Customer relations
Description: "This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--
Notes: Includes bibliographical references and index.