Popstars als Marke
Subtitle: Identitätsorientiertes Markenmanagement für die musikindustrielle Künstlerentwicklung und -vermarktung. Innovatives Markenmanagement
By: Marcel, Engh
Series: Gabler Edition Wissenschaft : Innovatives Markenmanagement
Publisher: Springer
Published: 2006
Place of publication: Berlin
Language: ger
Format: [electronic resource] :
Number of pages: 406
ISBN-13: 9783835003293; 9783835057036
Subjects: Branding (Marketing); Celebrities
Notes: Includes bibliographical references.

Description based on print version record.