Why it sells
Subtitle: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
By: Marcel Danesi.
Publisher: Rowman & Littlefield
Published: 2008
Place of publication: Lanham
Language: eng
Number of pages: 211
ISBN-13: 9780742555440; 9780742555457
Subjects: Advertising; Marketing; Consumer behavior; Brand name products; Signs and symbols
Notes: Includes bibliographical references and index.