Standardization or localization?
Subtitle: a comparative analysis of creative strategy in American and Taiwanese magazine advertising
By: by Ya-Wen Hsiao.
Published: 1993
Language: eng
Number of pages: 81
Subjects: Advertising, Magazine -- United States.; Advertising, Magazine -- Taiwan.
Notes: Typescript.

Thesis (M.A.)--Washington State University, 1993.

Includes bibliographical references (leaves 67-75.)

WSU:"Edward R. Murrow School of Communication."