Phillips and Duncan's Marketing
Subtitle: principles and methods
By: by James M. Carman and Kenneth P. Uhl.
Contributors: Duncan, Delbert J., joint author.; Carman, James M.; Uhl, Kenneth P.
Edition: 7th ed.
Publisher: R. D. Irwin
Published: 1973
Place of publication: Homewood, Ill
Language: eng
Number of pages: 697
Subjects: Marketing
Other titles: Marketing; principles and methods.
Description: 1973
Notes: Includes bibliographies.