Getting China and India right
Subtitle: strategies for leveraging the world's fastest-growing economies for global advantage
By: Anil K. Gupta, Haiyan Wang.
Contributors: Wang, Haiyan.
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
Number of pages: 254
ISBN-13: 9780470284247
Subjects: Marketing -- China; Marketing -- India; Globalization
Notes: Includes bibliographical references and index.
Table of contents: title: China and India : four stories rolled into one; title: Think China and India, not China or India; title: Megamarkets and microcustomers : fighting for local market dominance; title: Leveraging China and India for global advantage; title: Competing with dragons and tigers on the global stage; title: The war for talent : dealing with scarcity in the midst of plenty; title: Global enterprise 2020.