Handbook of research on effective advertising strategies in the social media age
By: Nurdan Oncel Taskiran, Recep Yilmaz, editors
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 509
ISBN-13: 9781466681255; 9781466681262
Subjects: Internet advertising; Internet marketing; Social media
Description: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Notes: Includes bibliographical references (pages 440-499) and index.