CONPRO DOGIT
Subtitle: a new brand choice model incorporating a consideration set formation process
By: by WilfriedVanhonacker.
Series: Working papers / INSEAD -- no.92/01/MKT/EP/TM
Publisher: INSEAD
Published: 1992
Place of publication: Fontainebleau, France
Language: eng
Number of pages: 44
Subjects: Consumers' preferences -- Econometric models.; Brand choice -- Econometric models.