Cases in international marketing
By: Christopher Gale, Neil H. Borden, Jean-Pierre Jeannet.
Contributors: Borden, Neil H. 1931-; Jeannet, Jean-Pierre.
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 316
Subjects: Export marketing -- Case studies.
Notes: Bibliography: p. 5.