Principles of marketing
By: Philip Kotler, Gary Armstrong.
Contributors: Armstrong, Gary.
Edition: 6th ed.
Series: Prentice Hall series in marketing; Prentice Hall International editions
Publisher: Prentice-Hall,International
Published: 1994
Place of publication: Englewood Cliffs, NJ; London
Language: eng
Number of pages: 692
Subjects: Marketing.
Notes: Previous ed: 1991.

Includes bibliographical references and indexes.