From ice cream to the Internet
Subtitle: using franchising to drive the growth and profit of your business
By: Scott A. Shane.
Publisher: Pearson/Prentice Hall; Pearson Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 230
Subjects: Franchises (Retail trade); Business enterprises.; Success in business.
Notes: Includes bibliographical references (p. 213-221) and index.