Marketing in the UK
Subtitle: a survey of current practice and performance
By: by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a commentary by Aubrey Wilson.
Contributors: West, Christopher.; Lynch, James E.; Wilson, Aubrey.; Institute of Marketing.
Publisher: published on behalf of the Institute of Marketing
Published: 1984
Place of publication: [U.K.]
Language: eng
Number of pages: 100