Trust me, I'm lying
Subtitle: the tactics and confessions of a media manipulator
By: Ryan Holiday
Publisher: Portfolio
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9781591845539
Subjects: Public relations; Marketing; Blogs; Economic aspects; Social media
Notes: Includes bibliographical references.
Table of contents: title: Blogs make the news; title: How to turn nothing into something in three way-too easy steps; title: Blogs as a business : a brief overview; title: Tactic #1: bloggers are poor, help pay their bills; title: Tactic #2: tell them what they want to hear; title: Tactic #3: give them what spreads, not what's good; title: Tactic # 4: help them trick their readers; title: Tactic #5: sell them something they can sell (exploit the one off problem); title: Tactic #6: make it all about the headline; title: Tactic #7: kill 'em with pageview kindness; title: Tactic #8: use the technology against itself; title: Tactic #9: just make stuff up (everyone else is doing it); title: The monster attacks : what blogs mean; title: Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be; title: There are others : the manipulator hall of fame; title: Cute but evil : online entertainment tactics that drug you & i; title: The link economy : the leveraged illusion of sourcing; title: Extortion via the web : facing the online shakedown; title: The iterative hustle : online journalism's bogus philosophy; title: The myth of corrections; title: Cheering on our own deception; title: The dark side of snark : when internet humor attacks; title: The 21st century degradation ceremony : blogs as machines of hatred and punishment; title: Welcome to unreality; title: How to read a blog : an update on account of all the lies; title: Conclusion.