Simply Better
Subtitle: Winning and Keeping Customers by Delivering What Matters Most
Publisher: Harvard Business School Press
Published: July 2004
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780875843988
Subjects: Customer services; Customer satisfaction; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Evaluation; Customer Service; Consumer satisfaction; Marketing
First sentence: By the early 1990s, 6 percent of the U.K. population owned a cell phone.