Advertising and public relations research
By: by Donald W. Jugenheimer ... [et al.].
Contributors: Jugenheimer, Donald W.
Publisher: M.E. Sharpe
Published: 2010
Place of publication: Armonk, N.Y
Language: eng
ISBN-13: 9780765624185
Subjects: Advertising -- Research; Public relations -- Research
Notes: Includes bibliographical references and index.