Profit with purpose
Subtitle: a marketer's guide to delivering purpose-driven campaigns to multicultural audiences
By: Teneshia Jackson Warner ; [foreword by Russell Simmons]
Publisher: Paramount Market Pub.
Published: 2013
Place of publication: Ithaca
Language: eng
Number of pages: 219
ISBN-13: 9780985179502
Subjects: Marketing; Advertising campaigns; Minority consumers
Description: xix, 219 p. : 24 cm
Notes: Includes bibliographical references and index.