Experimental effects of follow-up methods, questionnaire length, and market heterogeneity in mail surveys
By: A. Marvin Roscoe, Dorothy Lang, Jagdish N. Sheth
Contributors: Sheth, Jagdish N.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 158; Faculty working papers -- no. 158.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 19
Subjects: Market surveys; Marketing research; Public opinion polls
Notes: Includes bibliographical references.