Theorie der Wirtschaftswerbung
Subtitle: ein Beitrag zum Wissenschafts-Praxis-Transfer
By: Paul W. Meyer, Arnold Hermanns.
Contributors: Hermanns, Arnold.
Publisher: Kohlhammer
Published: 1981
Place of publication: Stuttgart; Berlin; Köln; Mainz
Language: ger
Number of pages: 226
Subjects: Advertising.; Advertising -- Management.
Notes: Bibliography: p. 214-223.
Includes index.