The Super Bowl of Advertising
Subtitle: How the Commercials Won the Game
Edition: 1 edition
Publisher: Bloomberg Press
Published: November 2003
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781576601310
Subjects: Advertising industry; Radio & television industry; Television advertising; History; Business & Economics; Pop Arts / Pop Culture; Television - History & Criticism; Business/Economics; USA; Advertising & Promotion; Football - Professional; Business & Economics/Advertising & Promotion; Performing Arts / Television / History & Criticism; Sports & Recreation/Football - General; United States; Television - General; Super Bowl
First sentence: ALTHOUGH IT AIRED on both CBS and NBC, neither network has a tape.