Attitude research on the rocks.
By: Lee Adler and Irving Crespi, editors.
Contributors: Adler, Lee, ed.; Crespi, Irving, ed.
Publisher: American Marketing Association
Published: 1968
Place of publication: [Chicago]
Language: eng
Number of pages: 260
Subjects: Motivation research (Marketing) -- Addresses, essays, lectures.
Notes: Includes bibliographies.
Papers originally presented at the second conference of the Attitude Research Committee of the American Marketing Association held in Puerto Rico in 1967.