Introduction to retailing
By: Robert F. Lusch, Patrick M. Dunne, James R. Carver
Contributors: Dunne, Patrick M.; Carver, James R.
Edition: 7th ed.
Publisher: South-Western Cengage Learning
Published: 2011
Place of publication: [Mason, Ohio]
Language: eng
Number of pages: 628
ISBN-13: 9780538755078
Subjects: Retail trade; Textbooks
Notes: Includes bibliographical references and indexes.
Table of contents: title: Perspectives on retailing; title: Retail strategic planning and operations management; title: Retail customers; title: Evaluating the competition in retailing; title: Managing the supply chain; title: Legal and ethical behavior; title: Market selection and retail location analysis; title: Managing a retailer's finances; title: Merchandise buying and handling; title: Retail pricing; title: Advertising and promotion; title: Customer services and retail selling; title: Store layout and design; title: Managing people.