Communicator-in-chief
Subtitle: how Barack Obama used new media technology to win the white house
By: edited by John Allen Hendricks and Robert E. Denton, Jr.
Contributors: Hendricks, John Allen.; Denton, Robert E., Jr.
Series: Lexington studies in political communication
Publisher: Lexington Books
Published: 2009
Place of publication: Lanham, Md
Language: eng
Format: Hardcover
Number of pages: 188
ISBN-13: 9780739141052; 9780739141069; 9780739141076
Subjects: Obama, Barack; Presidents -- United States -- Election -- 2008; Political campaigns -- United States; Communication in politics -- United States; Mass media -- Political aspects -- United States
Description: "Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket.
Notes: Includes bibliographical references and index.