Asia and Europe in the new global system
Subtitle: intercultural cooperation and competition scenarios
By: edited by Sung-jo Park and Sierk Horn
Contributors: Park, Sung-Jo; Horn, Sierk
Publisher: Palgrave Macmillan
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 325
Subjects: Industrial management -- Asia -- Congresses; Industrial management -- Europe -- Congresses; Intercultural communication -- Asia -- Congresses; Intercultural communication -- Europe -- Congresses; International trade -- Congresses; Competition, International -- Congresses; Asia -- Foreign economic relations -- Europe -- Congresses; Europe -- Foreign economic relations -- Asia -- Congresses
Genres: Congresses
Description: "This book shows the need for cooperation between Europe and Asia, particularly in view of China's accession to the World Trade Organization. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and leadership in integration management through mergers and acquisitions.

It then goes on to discuss whether the world is large enough for several cultures or whether further integration will result in homogenization. The contributors are leading researchers in the field of economic and cultural cooperation."--Jacket.
Notes: "Selected papers presented at the 18th Annual Conferences of the Euro-Asian Management Studies Association (EAMSA) in November 2001"--P. xii

Includes bibliographical references and index