Loyalty programmes
Subtitle: practices, avenues, and challenges
By: Preeta H. Vyas, Piyush K. Sinha.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper -- W.P. no. 2008-12-01
Publisher: Indian Institute of Management
Published: 2008
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 24
Subjects: Retail trade -- India -- Ahmedabad -- Management; Marketing -- India -- Ahmedabad; Customer loyalty -- India -- Ahmedabad
Notes: Includes bibliographical references (leaf 23-24).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2008. 1 microfiche. Master microform held by: DLC.