Myths of PR
Subtitle: all publicity is good publicity and other popular misconceptions
By: Rich Leigh
Publisher: Kogan Page
Published: 2017
Language: eng
Number of pages: 210
ISBN-13: 9780749479596
Subjects: Public relations; Social media
Other titles: Myths of public relations
Notes: Includes bibliographical references and index.
Table of contents: title: About the author; title: Acknowledgements; title: Introduction; title: Myth 1: PR is all spin, smokescreens and lies; title: Myth 2: PR results can't be measured; title: Myth 3: All publicity is good publicity; title: Myth 4: The press release is dead; title: Myth 5: The media ignores good news; title: Myth 6: You have to pay to see social media benefits; title: Myth 7: PR is glamorous; title: Myth 8: Calling the media is a no-no; title: Myth 9: That you can make something go viral; title: Myth 10: You have to be an extrovert to succeed in PR; title: Myth 11: PR is the silver bullet; title: Myth 12: Good people and products market themselves; title: Myth 13: The more you pay, the better the job done; title: Myth 14: PR results are instant; title: Myth 15: Consumers want conversations with brands; title: Myth 16: Working in-house is easier; title: Myth 17: Media relationships are especially important; title: Myth 18: Wage gap figures; title: Conclusion; title: Index.