Europe : le défi marketing
By: John A. Quelch, Robert D. Buzzell, Eric R. Salama ; édition française par André Tordjman ; traduit de l'américain par Christophe Favre.
Contributors: Buzzell, Robert D.; Salama, Eric.; Tordjman, André.; Quelch, John A.
Publisher: InterÉditions
Published: 1992
Place of publication: Paris
Language: fre
Number of pages: 469
Subjects: Europe 1992.; Marketing -- European Economic Community countries -- Case studies.; Corporations, Foreign -- European Economic Community countries.; Europe -- Economic integration.
Notes: Originally published as 'The marketing challenge of 1992', New York: Addison-Wesley, 1991.