50 Jahre Madaus
Subtitle: eine aufgeschlossene Firma
By: [Red.: Siegfried Leuselhardt ; Fotos: Barbara Schulten]
Contributors: Dr. Madaus & Company
Publisher: Dr. Madaus & Co.
Published: 1969
Place of publication: Köln, Germany
Language: ger
Subjects: History; Pharmaceutical industry; Book design; Dr. Madaus & Company
Other titles: Fifty Jahre Madaus :; Madaus :
Notes: Specially created for the 50th anniversary of the innovative German drug firm, Dr. Madaus, with 120 black-and-white photogravures and four-color illustrations. Not only a cornucopia of design and layout ideas, it features several pop-up pages in the style of a children's book. The result combines high purpose with a sense of fun." In its 72 pages of photomontages and collages, printed on heavy laminated card stock, this one-of-a-kind photobook contains a whimsical array of pop-up inserts, pull-out tabs, double-page pop-up figures, various tipped-in ephemera, an original laid-in "reader-reply" card and eight-page booklet (measuring 6 by 8-1/2 inches), as well as a memorable fold-out display that"squeaks when opened

Housed in a box.

"Urgent medicine, handle with care; Nicht werten! Madaus"--Container box.