In-Game Advertising - Werbung in Computerspielen
Subtitle: Strategien und Konzepte
By: Wolfgang Thomas, Ludger Stammermann
Contributors: Stammermann, Ludger
Edition: 1. Aufl.
Publisher: Betriebswirtschaftlicher Verlag Dr. Th. Gabler
Published: 2007
Place of publication: Wiesbaden
Language: ger
Format: [electronic resource] :
Number of pages: 171
ISBN-13: 9783834907028; 9783834995421
Subjects: Marketing; Economics
Notes: Title from PDF t.p. (SpringerLink, viewed May. 3, 2011).

Includes bibliographical references (p. 164-164) and index.