Understanding digital marketing
Subtitle: marketing strategies for engaging the digital generation
By: Damian Ryan, Calvin Jones
Contributors: Jones, Calvin
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2012
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 283
ISBN-13: 9780749464271; 9780749464288
Subjects: Marketing; Management; Strategic planning; Internet marketing; Social media
Table of contents: title: Preface; title: Acknowledgments; title: Going digital : the evolution of marketing; title: Strategic thinking; title: Your window to the digital world; title: The search for success; title: Website intelligence and return on investment; title: E-mail marketing; title: Social media and online consumer engagement; title: Online pr and reputation management; title: Affiliate marketing and strategic partnerships; title: Your marketing in your prospect's pocket; title: What's next?.