Financial strength as a predictor of pricing strategy
Publisher: Naval Postgraduate School
Published: 1987
Place of publication: Monterey, Calif
Language: eng
Number of pages: 68
Description: The purpose of this thesis is to determine if the pricing strategy used by defense aerospace contractors can be explained using information readily available from the financial statements of the corporation and from compilations of industry financial data. The sample includes seventeen defense contractors within the aerospace industry and fifty-two aircraft and missile programs. Twenty-one financial ratios were developed from corporate financial data and compared with the industry average for the same ratio. The resulting values were correlated with the slope of the price reduction curve for the programs. A seven variable linear regression model was developed which is significant in explaining pricing strategy.
Notes: Thesis advisor, O. Douglas Moses.

Available from National Technical Information Service, Springfield, Va.

ADA193045.

Thesis (M.S. in Management) Naval Postgraduate School, Dec. 1987.

Includes bibliographical references.

c.1, c.2

Record updated by PA 10/21/04.