Creating the Corporate Soul
Subtitle: The Rise of Public Relations and Corporate Imagery in American Big Business
Edition: 1 edition
Publisher: University of California Press
Published: April 23, 2001
Language: eng
Format: Paperback
Number of pages: 470
ISBN-13: 9780520226883
Subjects: American history: from c 1900 -; Cultural studies; Public Relations; Sociology, Social Studies; 20th century; Sociology - General; Corporate & Business History - General; Social Science; Business / Economics / Finance; Audio Adult: Business; USA; Advertising & Promotion; History / General
First sentence: In 1886, in the case of Santa Clara County v. Southern Pacific Railroad, the Supreme Court bestowed upon the business corporation, under the Fourteenth Amendment to the Constitution, the legal status of "person."