Creating and Managing Superior Customer Value
Contributors: Gibbert, Michael; Golfetto, Francesca; Emerald
Series: Advances in Business Marketing and Purchasing Ser; Advances in Business Marketing and Purchasing Ser
Publisher: Elsevier; NetLibrary, Incorporated [Distributor]
Published: 2008
Place of publication: New York; Boulder
Language: eng
Number of pages: 477
ISBN-13: 9781848551732; 9781848551725
Other titles: Emerald Business, Management & Economics Book Series.
Description: Annotation.