Public relations writing
Subtitle: the essentials of style and format
By: Thomas H. Bivins, University of Oregon
Edition: Eight edition.
Publisher: McGraw-Hill Medical Pub.
Published: 2014
Place of publication: London
Language: eng
Number of pages: 329
ISBN-13: 9781259060373
Subjects: Public relations; Authorship
Notes: Includes index.
Table of contents: title: Chapter 1. Writing for public relations; title: Chapter 2. Ethics and public relations writing; title: Chapter 3. Planning and research; title: Chapter 4. Choosign the right message and medium; title: Chapter 5. Media relations and placement; title: Chapter 6. Writing for web and social media.; title: Chapter 7. News releases and related materials; title: Chapter 8. Controlled publications; title: Chapter 9. Design, printing, and desktop publishing; title: Chapter 10. Television and radio; title: Chapter 11. Speeches and presentations.