Marketing research
Subtitle: measurement and method : a text with cases
By: Donald S. Tull, Del I. Hawkins.
Contributors: Hawkins, Del I.
Edition: 6th ed.
Publisher: Macmillan; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1993
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 863
Subjects: Marketing research.; Marketing research -- Case studies.
Notes: Includes bibliographical references and indexes.