Attitudinal effects of advertising
Subtitle: a cognitive-response model
By: Peter L. Wright
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 45; Faculty working papers -- no. 45.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1972
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 34
Notes: Bibliography: p. [36]-[40].