The use of sales promotion competitions in social marketing
By: Sue Peattie.
Contributors: University of Glamorgan.
Series: Occasional papers in business and government -- Working paper 4 / Occasional papers in business and government; Occasional papers in business and government (University of Glamorgan) -- Working paper 4.
Publisher: University of Glamorgan
Published: 1997
Place of publication: Pontypridd
Language: eng
Number of pages: 20
Subjects: Social marketing -- Great Britain.
Notes: Includes bibliographical references.