The Order of presentation in persuasion
Subtitle: by Carl I. Hovland [and others]
Contributors: Hovland, Carl Iver, 1912-
Series: Yale studies in attitude and communication, v. 1
Publisher: Published for the Institute of Human Relations [by] Yale University Press
Published: 1961
Place of publication: New Haven
Language: eng
Number of pages: 192
Subjects: Persuasion (Psychology); Persuasion (Rhetoric)
Notes: Bibliography: p. 190-192.