New Directions in Consumer Behavior
Subtitle: From Cognition to Culture (Consumer Research and Policy)
Publisher: Routledge
Published: February 1997
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780415083188
Subjects: Consumer Behavior - General; Consumer issues; Cultural studies; Social, group or collective psychology; Consumer Behavior; Business / Economics / Finance; Business/Economics