The Quest for Indentity
Subtitle: Corporate Identity Strategies, Methods and Examples
Publisher: Thomson Learning; Cassell; Orion Publishing Group, Limited
Published: January 1996
Language: eng
Format: Hardcover
Number of pages: 206
ISBN-13: 9780304334117
Subjects: Business communication & presentation; Management & management techniques; Public relations; Corporate & Business History - Strategies; Corporate Planning; Business / Economics / Finance; Case studies; Corporate image; International business enterprises; Business/Economics