The impulse factor
Subtitle: the hidden force behind the choices we make
By: Nick Tasler.
Publisher: Simon & Schuster
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 256
ISBN-13: 9781416562344
Subjects: Choice (Psychology); Impulse
Notes: "A Fireside book."

Includes bibliographical references.
Table of contents: title: Origin of seekers : from caveman to cage fighters; title: Impulsivity's hidden side : the secret of being directionally correct; title: Eat or be eaten : what politicians have learned from primates; title: Bubblology : the plague of the $76,000 flower; title: Common sense of ownership; title: Factoring you into your decisions; title: Potential seekers : directing your innovative impulses; title: Risk managers : conquering the fear of big cats; title: Striking a balance.