Brand desire
Subtitle: how to create consumer involvement and inspiration
By: Nicholas Ind and Oriol Iglesias
Contributors: Iglesias, Oriol, author
Publisher: Bloomsbury Information, an imprint of Bloomsbury Publishing Plc
Published: 2016
Language: eng
Number of pages: 183
ISBN-13: 9781472925350; 9781472936233
Subjects: Product management; Branding (Marketing); Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: The foundations of brand desire; title: Why desire matters; title: Principles; title: Participation; title: Leadership and culture; title: Storytelling; title: Experience; title: Innovation; title: Managing brand desire.