Glossaryof marketing terms
By: Norman A. Hart, John Stapleton.
Contributors: Stapleton, John, 1938-; Institute of Marketing.; CAM Foundation.
Edition: 3rd ed.
Series: The Marketing series
Publisher: Heinemann on behalf of the Institute of Marketing and the CAM Foundation
Published: 1987
Place of publication: London
Language: eng
Number of pages: 225
Subjects: Marketing -- Dictionaries.
Notes: Previous ed., 1981.