Marketing Mix Standardisation In International Marketing
Subtitle: An Empirical Investigation Of The Degree Of Marketing Programme Standardisation In German Companies ... Studies, Economics and Management, 5)
Publisher: Peter Lang Publishing
Published: April 2002
Language: eng
Format: Paperback
Number of pages: 380
ISBN-13: 9783631388297
Subjects: Economics - General; Business & Economics; Business / Economics / Finance; Business/Economics; International - Economics; International - Marketing