In$ide Intuit
Subtitle: how the makers of Quicken beat Microsoft and revolutionized an entire industry
By: Suzanne E. Taylor and Kathrine K. Schroeder.
Contributors: Schroeder, Kathy.
Publisher: Harvard Business School Press
Published: 2003
Place of publication: Boston, Mass
Language: eng
Number of pages: 318
Subjects: Intuit (Firm) -- History.; Microsoft Corporation.; Quicken (Computer file); Computer software industry -- United States.; Competition -- United States.
Other titles: Inside Intuit
Description: "Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise." "Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives."--Jacket.
Notes: Includes bibliographical references (p. 301-308) and index.
Table of contents: title: California dreamin; title: Selecting the starting team; title: Of dollars and doubters; title: Survival 101; title: Under-promise, over-deliver; title: A customer evangelist culture; title: Crossing the chasm; title: Crush Microsoft; title: Simple is hard; title: Playing in the big leagues; title: Getting the puck on the ice; title: A turbo-charged Intuit; title: Coach Campbell; title: Exit focus. enter Microsoft. again.; title: One more bill; title: Goodbye Godzilla; title: Catching the wave; title: No sacred cows; title: New economy insanity; title: Bringing on Bennett; title: The Bennett basics.