Marketing und Konsumerziehung
Subtitle: Goliath gegen David?
By: Volker Preuss, Heiko Steffens (Hg.).
Contributors: Preuss, Volker.; Steffens, Heiko.
Series: Campus Forschung ;; Bd. 705.; Schwerpunktreihe "Marketing und Verbraucherarbeit" ;; Bd. 8; Campus Forschung ;; Bd. 705.; Campus Forschung.; Bd. 8.
Publisher: Campus
Published: 1993
Place of publication: Frankfurt/Main; New York
Language: ger
Number of pages: 326
Subjects: Marketing -- Germany.; Consumer education -- Germany.; Young consumers -- Germany.
Notes: Includes bibliographical references.