The Art of Seo
Contributors: Spencer, Stephan; Fishkin, Rand; Stricchiola, Jessie C.; Battelle, John
Publisher: O'reilly & Associates Inc
Published: 2009
Place of publication: Sebastopol, Calif
Language: eng
Number of pages: 574
ISBN-13: 9780596518868
Subjects: Program transformation (Computer programming); Internet marketing; Web sites; Web site development; Design; Internet searching; Web search engines; Ratings and rankings
Description: "Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles  and glimpse the future of search and what lies ahead for the SEO industry."--Publisher's description.
Notes: Included index.