Introducing successful new products
By: by Robert G. Cooper.
Series: European journal of marketing -- v. 10, no. 6; MCB monographs
Publisher: MCB ltd
Published: 1976
Place of publication: West Yorkshire, Eng
Language: eng
Number of pages: 29
Subjects: New products -- Case studies.; Marketing -- Case studies.
Notes: Cover title.

First published in European journal of Marketing, 10:6.

Includes bibliographical references.