Media and society
Subtitle: critical perspectives
By: Graeme Burton
Edition: 2nd ed.
Publisher: Open University Press; McGraw Hill
Published: 2010
Place of publication: Maidenhead; New York
Language: eng
Number of pages: 342
ISBN-13: 9780335239252; 9780335227235
Subjects: Social aspects; Media Studies; SOCIAL SCIENCE; Mass media
Other titles: Media & society
Description: This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition.
Notes: Includes bibliographical references and index.

Print version record.
Table of contents: title: Front cover; Half title; Title page; Copyright page; Contents; Figures and illustrations; Acknowledgements; Introduction; 1 Media texts:Features and deconstructions; 2 Media institutions: Key areas and their implications for understanding media; 3 Audiences and effects: Defining audiences and exploring their relationships with texts; 4 Media; title: audience; title: influence: Questions of effects: politics, children, violence; 5 Popular music: Questioning the popular, questioning control, questioning the global; 6 The media and new technology: Technologies changing the media and changing consumption.; title: 7 Advertising: Its relationship with media industries and with audiences8 News: Different kinds of news: constructing the world; 9 Sport and representation: Media defining sport; sport as business; sport and meaning; 10 Globalization and the media: Questions of power and of cultural exchange; Glossary; References; Selected websites; Index; Back cover.