Marketing
By: Roger A. Kerin, Steven W. Hartley, William Rudelius.
Contributors: Hartley, Steven William.; Rudelius, William.
Edition: 9th ed.
Series: Mcgraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/IRWIN; McGraw-Hill Higher Education
Published: 2009
Place of publication: Boston
Language: eng
ISBN-13: 9780073404721
Subjects: Marketing
Notes: Previous ed. entered under title.

Includes index.