Advertising and the inter-product distribution of demand
Subtitle: a Rotterdam model approach applied to the UK alcoholic drinks market
By: Martyn H. Duffy.
Series: Occasional paper / Department of Management Sciences, University of Manchester Institute of Science and Technology -- no.8504; Occasional paper (University of Manchester. Institute of Science and Technology. Department of Management Sciences) -- no.8504.
Publisher: Departmentof Management Sciences, University of Manchester Institute of Science and Technology
Published: 1985
Place of publication: Manchester
Language: eng
Number of pages: 71
Subjects: Advertising -- Alcoholic beverages -- Great Britain -- Mathematical models.
Notes: Bibliography, p53-55.