The consumer mind
Subtitle: brand perception and the implication for marketers
By: Pepe Martinez
Publisher: Kogan Page
Published: 2012
Place of publication: London; Philadelphia
Language: eng
ISBN-13: 9780749465704; 9780749465711
Subjects: Psychology; Consumers; Psychological aspects; Marketing; Branding (Marketing); Neuromarketing
Notes: Includes bibliographical references.
Table of contents: title: Starting point : the pillars of the human mind; title: The alarm clock rings; title: The world surrounding us; title: Careful! watch out!; title: Do you remember?; title: Wonderful!; title: How clever!; title: Who's the boss here?; title: Make your mind up!; title: I want to be happy!; title: I'm off to bed; title: Summary of the brainś mental functions; title: Brands, communications and the mind; title: Millward Brown and neuroscience; title: Final reflections : philosophy and the mind.