Readings in consumer behavior
Subtitle: a managerial focus
By: edited by Joel R. Evans ... [et al.].
Contributors: Evans, Joel R.; Hofstra University. School of Business.
Publisher: Hofstra University, School of Business
Published: 1982
Place of publication: Hempstead, N.Y
Language: eng
Number of pages: 267
Subjects: Consumer behavior.
Notes: Includes bibliographies.