Brand name stories
By: Béatrice Ferrari, Linda Liguori
Contributors: Liguori, Linda
Publisher: Lupetti
Published: 2005
Place of publication: Milano
Language: ita
Number of pages: 186
Subjects: Trademarks; History; Business names
Notes: Background and anecdotes on the famous names of great brands, among which Aspirin, Kodak, Kleenex, Martini, Nivea, etc.