Marketing estratégico para la era digital
By: Bill Bishop ; [traducción, José Manuel Salazar Palacios].
Edition: 1a ed.
Publisher: Continental
Published: 2000
Place of publication: México, D.F
Language: spa
Number of pages: 227
Subjects: Internet marketing; Mercadotecnia en internet
Work titles: Strategic marketing for the digital age.
Notes: Translation of: Strategic marketing for the digital age.

Includes bibliographical references (p. 225-227).