Don't just relate-- advocate!
Subtitle: a blueprint for profit in the era of customer power
By: Glen Urban.
Publisher: Wharton School Pub.
Published: 2005
Place of publication: Upper Saddle River, New Jersey
Language: eng
Number of pages: 234
Subjects: Customer relations.; Corporations -- Public relations.
Notes: Includes bibliographical references and index.
Table of contents: title: Now is the time to advocate for your customers; title: The Internet creates customer power; title: The balance of push and trust is shifting; title: Customer power is all around you; title: Theory A : the new paradigm; title: Where are you positioned on the trust dimensions?; title: Is advocacy for you?; title: Tools for advocacy; title: Questions and answers about customer advocacy; title: Moving to advocacy; title: The advocacy imperative.