Transforming business in the marketspace
Subtitle: strategic marketing and customer relationships
By: by S. Dutta, S. Kwan and A. Segev.
Contributors: Kwan, Stephen.; Segev, Arie.; INSEAD.
Series: Working papers / INSEAD -- 97/53/TM; Working papers (INSEAD) -- 97/53/TM.
Publisher: INSEAD
Published: 1997
Place of publication: Fontainebleau
Language: eng