Bias in stochastic binary models of brand choice
By: by R. Kesavan and V. Srinivasan.
Contributors: Srinivasan, V.
Edition: Rev. Apr. 1976
Series: Research paper -- no. 307; Research paper (Stanford University. Graduate School of Business) -- no. 307.
Publisher: Graduate School of Business, Stanford University
Published: 1976
Place of publication: [Stanford]
Language: eng
Number of pages: 16
Subjects: Consumers' preferences -- Mathematical models.
Notes: Includes bibliographical references.