Strategic marketing for nonprofit organizations
By: Philip Kotler, Alan R. Andreasen.
Contributors: Andreasen, Alan R., 1934-; Kotler, Philip.
Edition: 3rd ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1987
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 670
Subjects: Nonprofit organizations -- Marketing.; Nonprofit organizations -- United States -- Marketing -- Case studies.
Notes: Includes bibliographies and indexes.
Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.