Direct and digital marketing in practice
By: by Brian Thomas and Matthew Housden
Contributors: Housden, Matthew, author
Edition: Third edition.
Publisher: Bloomsbury Business; Bloomsbury Business, an imprint of Bloomsbury Publishing Plc
Published: 2017
Language: eng
Number of pages: 526
ISBN-13: 9781472939098
Subjects: Direct marketing; Internet marketing
Description: "Direct and Digital Marketing in Practice is the essential manual for all managers, marketers, and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practicing professionals. It explains in detail the powerful offline and online techniques available to direct marketers today." -- From back cover.
Notes: Includes bibliographical references and index.