Women who brand
Subtitle: how smart women promote themselves and get ahead
By: Catherine Kaputa
Edition: Revised edition.
Publisher: Nicholas Brealey Pub.
Published: 2014
Language: eng
Number of pages: 188
ISBN-13: 9781857886245
Subjects: Success in business; Case studies; Businesswomen; Women in the professions; Career development
Description: ""Whether you need a total career makeover or just a little refining around the edges, [Kaputa] will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read."-Clinton Kelly, co-host, TLC's What Not to WearBy the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win.Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company. A bestselling author and twenty-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, Kaputa has been a marketing and advertising executive at well-known New York ad agencies, where she worked on the iconic I?NY campaign, as well as taught at the Stern School of Business, New York University. She has been featured on CNN, ABC, NBC, and MSNBC, in the Wall Street Journal, the New York Times, USA Today, and Fortune, and was a "Cool Friend" on TomPeters.com"--

"Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win"--
Notes: "First published as The female brand in 2009."--Title page verso.

Includes bibliographical references and index.
Table of contents: title: Introduction : it's time for women to brand; title: 1. The art of authentic personal branding; title: 2. Brand yourself for success; title: 3. Emotional intelligence gives women an edge; title: 4. Female verbal agility can give you a communication head start; title: 5. Use the power of story in person and online; title: 6. Visual aspects of appearance and power; title: 7. The female style of leadership; title: 8. Born to network; title: 9. A brand for all seasons; title: 10. It's up to you.