Managing Activism
Subtitle: A Guide to Dealing with Activists and Pressure Groups
Publisher: Kogan Page
Published: February 1, 2001
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9780749434359
Subjects: Management & management techniques; Pressure groups & lobbying; Public Relations; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Management - General; Business & Economics / Public Relations; Business & Economics/Advertising & Promotion; Business & Economics/Management - General; Issues management; Strategic planning; Pressure groups; Conflict Resolution; Arbitration, Industrial; Public opinion; Animal rights activists; Protest movements; Environmentalists; General
First sentence: In order to deal successfully with activists it is important to understand them - who they are, what they are motivated by, how they behave and the tactics they use to pressure organisations.