Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr
Subtitle: An Exploratory Investigation (CIMA Research)
Publisher: CIMA Publishing
Published: December 31, 2001
Language: eng
Format: Paperback
Number of pages: 134
ISBN-13: 9781859714898
Subjects: Management & management techniques; Management accounting; Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Accounting - General; Accounting - Managerial; General; Business & Economics / Accounting / Management; Science : General
First sentence: The research project that provides the basis for this monograph exhibits a duality of focus on developments within management accounting and marketing management.