Services marketing & the concept of exchange
By: by William J. Glynn.
Contributors: University College Dublin. Centre for Quality & Services Management.
Series: Working paper -- no.94-1
Publisher: University College Dublin (Centre for Quality & Services Management)
Published: 1994
Place of publication: Dublin
Language: eng
Number of pages: 15
Subjects: Marketing.; Customer services.; Exchange.
Other titles: Services marketing and the concept of exchange.
Notes: Includes bibliographical references (p10-15).