Beeinflussung des Verbraucherverhaltens
Subtitle: psycholog. Grundlagen d. Marketing
By: Friedrich Georg Hoepfner.
Series: Goldmann Studienreihe Wirtschaft
Publisher: Goldmann
Published: 1975
Place of publication: München
Language: ger
Number of pages: 288
Subjects: Consumers.; Motivation research (Marketing)
Notes: Bibliography: p. 262-285.
Includes index.