A dynamic model for decisions about quality, quality claims,        advertising expenditures and price
By: Praveel K. Kopalle
Published: 1992
Language: eng
Number of pages: 279
Notes: Department: Business.

Thesis (Ph. D.)--Columbia University, 1992.

Includes bibliographical references (leaves 259-268).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1993. 1 microfilm reel ; 35 mm. 93-13,636