Multidimensional scaling and related techniques in marketing analysis
By: [by] Paul E. Green [and] Frank J. Carmone.
Contributors: Carmone, Frank J., joint author.; Marketing Science Institute.
Series: Marketing Science Institute series
Publisher: Allyn and Bacon
Published: 1970
Place of publication: Boston
Language: eng
Number of pages: 203
Subjects: Marketing research -- Statistical methods.; Scaling (Social sciences)
Notes: Bibliography: p. 161-195.