E-Profit
Subtitle: High-Payoff Strategies for Capturing the E-Commerce Edge
Publisher: Amer Management Assn; AMACOM
Published: May 2000
Language: eng
Format: Hardcover
Number of pages: 285
ISBN-13: 9780814405444
Subjects: Business & Management; Internet; Sales & marketing; Strategic Planning; Economic aspects; Computer networks; Computers; Business / Economics / Finance; Marketing - General; Business/Economics; Internet - General; Electronic Commerce; E-Commerce - Internet Marketing; Business enterprises; Information technology
Description: "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short.

Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET.