Building a buzz
Subtitle: libraries and word-of-mouth marketing
By: Peggy Barber and Linda Wallace.
Contributors: Wallace, Linda K.
Publisher: American Library Association
Published: 2010
Place of publication: Chicago
Language: eng
ISBN-13: 9780838910115
Subjects: Libraries -- Marketing; Libraries -- Public relations; Libraries -- United States -- Marketing -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and index.
Table of contents: title: Word of mouth vs. word-of-mouth marketing; title: The power of word-of-mouth marketing; title: How to build a buzz; title: When and where to WOMM; title: WOMM at work : reports from the front lines; title: Power pack.