Innovation by Design
Subtitle: What It Takes to Keep Your Company on the Cutting Edge
Edition: 1st edition
Publisher: American Management Association; AMACOM
Published: May 2002
Language: eng
Format: Hardcover
Number of pages: 302
ISBN-13: 9780814406960
Subjects: Management & management techniques; Industrial management; Business/Economics; Business & Economics; Business / Economics / Finance; Organizational change; Entrepreneurship; Structural Adjustment; Business Ethics; Creative ability in business
Description: "Gus Gaynor's Innovation by Design is a guide to becoming an organization that creates economic value through companywide innovation. Treating innovation from a systems perspective, the book demonstrates that developing an innovative organization comes from understanding a coherent set of principles and guidelines, and provides the fundamental ground rules to transform a corporate culture into one that values originality and provides the proper support for new and valuable ideas."--BOOK JACKET.