Einführung in das Image-Marketing
Subtitle: feldtheoret. Forschung
By: Hans Jürgen Richter.
Series: Urban-Taschenbücher ; Bd. 513 : Sozioökonomie
Publisher: Kohlhammer
Published: 1977
Place of publication: Stuttgart; Berlin; Köln; Mainz
Language: ger
Number of pages: 112
Subjects: Field theory (Social psychology); Influence (Psychology)
Notes: Includes bibliographical references.