Business Campaigning
Subtitle: Strategien für turbulente Märkte, knappe Budgets und große Wirkungen
Edition: 2., überarb. Aufl. edition
Publisher: Springer
Published: January 2006
Language: ger
Format: Hardcover
Number of pages: 296
ISBN-13: 9783540283812
Subjects: Management - General; Business & Economics / Management; Business Campaigning; Campaigning; Kommunikation; Krisenkommunikation; Management; Business / Economics / Finance