The wizardry of customer value
Subtitle: an action guide to measuring & managing loyalty
By: R. Eric Reidenbach and Gordon W. McClung ; with a foreword by Bradley T. Gale.
Contributors: McClung, Gordon W.
Publisher: Rhumb Line Publication
Published: 1998
Place of publication: Morgantown, WV
Language: eng
Number of pages: 141
Subjects: Consumer satisfaction -- Evaluation.; Quality of products -- Evaluation.
Notes: Includes index.