Big Idea
Edition: New Ed edition
Publisher: Profile Books Limited
Published: October 1, 2004
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781861975683
Subjects: Business competition; Business strategy; Marketing - General; Business / Economics / Finance; Business/Economics; Industrial Management; Strategic Planning; Business & Economics / Industrial Management
First sentence: Visit the London headquarters of Orange, and the first thing you see is a banner over reception saying 'hello' in a dozen different languages.