Fashion Buying
Publisher: Blackwell Publishing Limited
Published: November 1, 2001
Language: eng
Number of pages: 192
ISBN-13: 9780632055845
First sentence: This book focuses on the buying of fashion merchandise, particularly clothing, but the procedures involved apply also to a broader range of merchandise, such as footwear and accessories, since all of these products contribute to creating a total image for the consumer in response to changing trends.