Herb Lubalin
Subtitle: typographer
By: Adrian Shaughnessy ; editors: Adrian Shaughnessy, Tony Brook
Contributors: Brook, Tony, 1962- editor; Dalton, Rachel, book designer
Series: Unit -- 25; Unit (London, England) -- 25.
Publisher: Unit Editions
Published: 2016
Place of publication: London
Language: eng
Number of pages: 203
ISBN-13: 9780993231650
Copyright date: 2016
Subjects: Criticism and interpretation; Typographers; Biography; Graphic artists
Description: "Herb Lubalin claimed not to be a great typographer. 'In fact,' he said, 'I'm terrible, because I don't follow the rules.' This new book proves the opposite. On every page it features Lubalin's typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation. He even had names for what he did: he described it as 'graphic expressionism' or 'conceptual typography'. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn't been seen before. Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin's typography.It comes with new texts, new design, new photography, and lots of previously unpublished material - and with a price tag that makes it accessible to a wide audience."