Strategic Communications in the Digital Age
Publisher: Bookboon
Published: 2013
ISBN-13: 9788740307122
Table of contents: title: Sisältö; title: Author’s note; title: Why digital communication?; title: Who are you and what do you want?; title: Strategic communications for individuals – personal image management; title: Your digital profile; title: What to do about it?; title: Strategic communications for start-ups and small enterprises: brand management; title: Understand your audience: Buyer Personas; title: Emailing; title: Strategic contact management: CRM; title: Your website; title: SEO basics: content management; title: Media relations; title: Leverage the outcome of your media relations; title: Strategic communications for established companies: managing engagement; title: The Conversation Prism from Brian Solis; title: Know-how management; title: Video communication; title: Strategic crisis communication; title: Tailor-made advice; title: Conclusion