Consumed notion
By: Joakim Enroth
Publisher: Arvinius+Orfeus Publishing
Published: 2021
Place of publication: Stockholm]
Language: eng
ISBN-13: 9789189270091
Copyright date: 2021
Subjects: Abstract Photography
Other titles: Joakim Enroth :
Description: In this photographic series, the Swedish multi-disciplinary artist Joakim Eneroth has taken different famous brands and poured them into plastic boxes, placed them on light tables, and photographed them from above. When separated from the concepts, logos and designs, the perception of the products becomes something completely different. This touches on our subconscious identification with well-known brands and how they are presented to us. Many products we buy have similar content but with a unique presentation that entices us to consume. In the second part of the art project the etheric and colourful have taken the concrete form of sculptures depicting overflowing and dripping consumer products and their packaging.
Notes: Chiefly illustrated.