Marketing and semiotics
Subtitle: new directions in the study of signs for sale
By: edited by Jean Umiker-Sebeok.
Contributors: Umiker-Sebeok, Donna Jean.; J.L. Kellogg Graduate School of Management.; Indiana University, Bloomington. Research Center for Language and Semiotic Studies.; International Conference on Marketing and Semiotics (1st : 1986 : J.L. Kellogg Graduate School of Management.
Series: Approaches to semiotics ;; 77
Publisher: Mouton de Gruyter
Published: 1987
Place of publication: Berlin; New York
Language: eng
Number of pages: 556
Subjects: Marketing.; Semiotics.
Notes: Includes bibliographies and index.
Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University.