A Reference price based model of consumer brand choice
By: by Manohar U. Kalwani ... [et al.].
Contributors: Kalwani, Manohar U.
Series: Paper ;; no. 935; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 935.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1988
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 27
Subjects: Consumers' preferences -- Mathematical models.; Brand choice -- Mathematical models.; Prices -- Mathematical models.
Notes: Bibliography: p. 26-27.
"April 1988."