Raising Consumers
Subtitle: Children and the American Mass Market in the Early Twentieth Century (Popular Cultures, Everyday Lives)
Publisher: Columbia University Press
Published: October 27, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780231113885
Subjects: Children; Economic history; History; Business / Economics / Finance; History: American; USA; Consumer Behavior - General; Economics - Macroeconomics; Marketing - Research; History / United States / General; Economics - General; United States - General; 20th century; Child consumers; Market segmentation; Target marketing; United States
First sentence: IN A JANUARY 1916 ISSUE OF THE advertising trade journal Printer's Ink, the well-established children's magazine St. Nicholas publicly chided "a certain food manufacturer (and his agent)" for failing to advertise within their magazine.