Packaged Japaneseness
Subtitle: weddings, business, and brides
By: Ofra Goldstein-Gidoni.
Series: ConsumAsiaN book series
Publisher: University of Hawai'i Press
Published: 1997
Place of publication: Honolulu
Language: eng
Number of pages: 195
Subjects: Marriage customs and rites -- Japan -- Kōbe-shi; Wedding supplies and services industry -- Japan -- Kōbe-shi; Weddings -- Japan -- Kōbe-shi -- Planning; Wedding etiquette -- Japan -- Kōbe-shi; Kōbe-shi (Japan) -- Social life and customs
Description: "Packaged Japaneseness examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than marriage, and hence on the activities of the wedding producers rather than its principal actors.

Main themes are the invention and production of tradition - both Japanese and western - for the purpose of consumption; the commercial and gendered packaging of the bride; and presentations of Japaneseness both as practice and as metaphor."--BOOK JACKET.
Notes: Includes bibliographical references (p. 177-187) and index.