Essentials of marketing research
By: William G. Zikmund, Barry J. Babin
Contributors: Babin, Barry J.
Edition: 5th ed.
Publisher: South-Western Cengage Learning
Published: 2013
Place of publication: Australia; Mason, OH
Language: eng
Number of pages: 452
ISBN-13: 9781133190646
Subjects: Marketing research
Notes: Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).

Includes bibliographical references and index.