Ratings analysis
Subtitle: theory and practice
By: James G. Webster, Lawrence W. Lichty.
Contributors: Lichty, Lawrence Wilson.
Series: Communication textbook series.
Publisher: L. Erlbaum Assocociates
Published: 1991
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 290
Subjects: Television programs -- Ratings -- Methodology; Television viewers; Radio programs -- Ratings -- Methodology; Radio audiences
Notes: Includes bibliographical references (p. 264-278) and indexes.