Marketing and technology
Subtitle: a strategic co-alignment
By: by Noel Capon and Rashi Glazer
Contributors: Glazer, Rashi; Avis-Rent-A-Car System; Columbia University. Graduate School of Business
Series: Working paper series in marketing / Avis Rent a Car System, Inc -- 86-AV-2; Working paper series in marketing -- 2, 1986
Publisher: Columbia Business School
Published: 1986
Place of publication: New York, N.Y
Language: eng
Number of pages: 52
Subjects: Marketing; Management; High technology industries; Technological innovations; New products; Product life cycle; Strategic planning
Notes: "March 1986."

Bibliography: leaves 38-42.