Advertising management
By: David A. Aaker, Rajeev Batra, John G. Myers.
Contributors: Batra, Rajeev.; Myers, John G., 1933-
Edition: 4th ed.
Publisher: Prentice Hall
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 593
Subjects: Advertising -- Management.
Notes: Includes bibliographical references and index.