Consumer behavior
Subtitle: building marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Contributors: Best, Roger J; Coney, Kenneth A
Edition: 8th ed
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw Hill
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 775
Subjects: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and indexes

System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0

King Ref copy given by Lynette Unger