Innovationsmarketing
Subtitle: Interaktionsbeziehungen zwischen Hersteller und Verwender innovativer Investitionsgüter
By: von Hans Georg Gemünden.
Series: Empirische Theorie der Unternehmung,; Bd. 15
Publisher: Mohr
Published: 1981
Place of publication: Tübingen
Language: ger
Number of pages: 489
Subjects: Marketing.; Technological innovations.; Diffusion of innovations.
Notes: Bibliography: p. [446]-476.
Includes index.