Understanding Proactive Customer Orientation
Subtitle: Construct Development and Managerial Implications
By: by Dennis Herhausen
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Published: 2011
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834931016; 9783834968913
Subjects: Marketing; Economics