Social networks
Subtitle: neue Dimensionen der Markenführung
By: Dieter Reigber (Herausgeber).
Contributors: Reigber, Dieter, 1951-
Publisher: ECON Verlag
Published: 1993
Place of publication: Düsseldorf; New York
Language: ger
Number of pages: 255
Subjects: Marketing -- Management.; Consumers -- Attitudes.; Social networks.
Notes: Includes bibliographical references (p. 243-249).