Evaluating marketing change
Subtitle: an application of systems theory
By: by John E. Griggs.
Contributors: Michigan State University. Institute for International Business and Economic Development Studies.
Series: MSU international business and economic studies
Publisher: Institute for International Business and Economic Development Studies, Michigan State University
Published: 1970
Place of publication: East Lansing
Language: eng
Number of pages: 136
Subjects: Marketing -- Mathematical models.
Notes: Bibliography: p. [128]-131.