Achieving Excellence in Stakeholder Management
Contributors: Joachim Scharioth (Editor); Margit Huber (Editor)
Edition: 1 edition
Publisher: Springer
Published: April 10, 2003
Language: eng
Format: Hardcover
Number of pages: 164
ISBN-13: 9783540002550
Subjects: Ownership & organization of enterprises; Management - General; Consumer satisfaction; Business Ethics; Business & Economics; Business / Economics / Finance; Economics - General; Business/Economics; Customer relations; Customer Service; Computer Science; Business & Economics / Customer Service; Business & Economics / Management; Business & Economics-Management - General; Computers-Computer Science; Total quality management; Customer loyalty
First sentence: Anyone who works in the Italian market of car-related products and services cannot fail to have noticed that, alongside the evolution in the forms of competition, deep changes have been taking place for some years in the marketing and selling strategies of the more dynamic operators.