Marketing of energy conservation services to homeowners
Subtitle: a direct response approach
By: Manohar U. Kalwani, Christopher K. McLeod, and Steven J. Miller.
Contributors: McLeod, Christopher K.; Miller, Steven J.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- WP 1078-79; Working paper (Sloan School of Management) -- 1078-79.
Publisher: Massachusetts Institute of Technology
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Dwellings -- Energy conservation.; Advertising, Direct-mail.