Web Rules
Subtitle: How the Internet is Changing the Way Consumers Make Choices
Edition: 1st edition
Publisher: Dearborn Trade Pub
Published: April 15, 2000
Language: eng
Format: Hardcover
Number of pages: 303
ISBN-13: 9780793136131
Subjects: Business & Management; Customer services; Internet; Management & management techniques; Consumers; Computers And Society; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Internet marketing; E-Commerce - Internet Marketing; Consumer Behavior; Consumer Behavior - General; Electronic Commerce
Description: In the Web world, nothing will ever be the same. The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement, or risk being barred from the game. Veteran technology journalist Tom Murphy forecasts the changes to come in shopping, finance, media, healthcare, entertainment, and gadgetry. Supplementing his informed predictions are conversations with visionary business leaders such as Barry Diller, Andy Grove, and Jerry Yang.