CIM Coursebook 01/02 Integrated Marketing Communications (CIM Coursebook)
Edition: New Ed edition
Publisher: Butterworth-Heinemann
Published: August 25, 2001
Language: eng
Format: Paperback
Number of pages: 216
ISBN-13: 9780750653114
Subjects: Sales & marketing; Marketing - General; Business & Economics / Marketing / General; Business / Economics / Finance
First sentence: Even to the most casual observer of the marketing environment, it will be appreciated that recent years have witnessed an almost unprecedented series of changes.