Changing values and social trends
Subtitle: how do organisations react? : proceedings of a conference presented jointly by the Market Research Society and the American Marketing Association, June 1974, Oxford, England
Contributors: American Marketing Association
Publisher: American Marketing Association
Published: 1975
Place of publication: Chicago]
Language: eng
Number of pages: 218
Copyright date: 1975
Subjects: Marketing; Social aspects; Congresses
Notes: Includes bibliographies.