Homemade for sale
Subtitle: how to set up and market a food business from your home kitchen
By: Lisa Kivirist & John D. Ivanko
Contributors: Ivanko, John D. (John Duane), 1966- author
Published: 2015
Language: eng
Number of pages: 221
ISBN-13: 9780865717862
Subjects: Marketing; Home-based businesses; Management; New business enterprises; Food industry and trade
Description: Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future.  --Publisher's description.
Notes: Includes index.
Table of contents: title: Cottage food freedom; title: What's cooking? Navigating your state's cottage food law ; What's cooking? ; Ideas in the oven : identify your business goals; title: Selling your story : marketing. Product development : design, name, log, and packaging ; Getting the price right ; Moving your product to market ; Promotion : persuading customers with advertising and public relations ; People, partnerships, and purpose ; Proving the market and getting a plan; title: Organizing, planning, and managing the business. Ready, set, go : organize your kitchen ; Make it legal : establish your business in 7 easy steps ; Day-to-day financial management; title: Scaling up. Scaling up ; Multiple markets and money matters; title: Icing on the cake.