Asymmetric Marketing
Subtitle: Tossing the 'Chasm' in the Age of the Software Superpowers
Publisher: BookSurge Publishing
Published: October 9, 2006
Language: eng
Format: Paperback
Number of pages: 372
ISBN-13: 9781419649806
Subjects: Joseph E. Bentzel; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Advertising & Promotion; Entrepreneurship; Marketing - General; Business & Economics; Business/Economics