Marketing to Generation X
Publisher: Free Press
Published: January 15, 2002
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780743236584
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General
First sentence: I accepted my dream job in November of 1989, after nearly seventeen years in the advertising business-Director of Media Services at McCann-Erickson, Detroit.