Simulation methods as an aid to designing market map studies
Subtitle: a managerial review
By: by Edgar A. Pessemier
Series: Technical report / Marketing Science Institute -- no. 79-102
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 13
Subjects: Marketing research -- Simulation methods
Notes: On cover: Marketing Science Institute Research Program

Bibliography: p. 13