Definitive Guide to Marketing Planning, The
Edition: 1st edition
Publisher: Financial Times/Prentice Hall
Published: September 20, 2000
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780273649328
Subjects: Sales & marketing; Advertising & Promotion; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: Irrespective of your experience as a business planner, you will be no stranger to planning.