What is brand equity, anyway?
Subtitle: selected papers on brands and advertising
By: by Paul Feldwick.
Publisher: World Advertising Research Center
Published: 2002
Place of publication: Henley-on-Thames, Oxon
Language: eng
Number of pages: 148
Subjects: Advertising -- Brand name products.; Brand choice.; Advertising -- Research.; Brand name products -- Research.
Notes: Includes bibliographical references and index.