Les Chiffres clés du marché publicitaire
By: réalisation: EURO SSCG MEDIA, EUROMEDIA, MEDIAPOLIS.
Contributors: Lendrevie, Jacques.; Grandjean, Michel.; Brochand, Bernard.; EURO RSCG MEDIA.; Euromedia.; Médiapolis.
Series: Dalloz Gestion. Marketing
Publisher: Dalloz
Published: 1993
Place of publication: Paris
Language: fre
Subjects: Advertising -- France.
Notes: Supplement à l'ouvrage: " Le publicitor " de Bernard Brochand et Jacques Lendrevie.