Spending advertising money in the digital age
Subtitle: how to navigate the media flow
By: Hamish Pringle and Jim Marshall
Contributors: Marshall, Jim, 1955-
Publisher: Kogan Page
Published: 2012
Place of publication: London; Philadelphia
Language: eng
Number of pages: 316
ISBN-13: 9780749463052; 9780749463083
Subjects: Marketing; Management; Advertising; Mass media; Digital media
Notes: Includes bibliographical references and index.