Brands
Subtitle: meaning and value in media culture
By: Adam Arvidsson.
Publisher: Routledge
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 168
Subjects: Brand name products; Brand name products -- Marketing; Brand name products -- Management; Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Consumption; title: Marketing; title: Brand management; title: Online branding; title: The brand as informational capital.