Database marketing
Subtitle: analyzing and managing customers
By: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Contributors: Kim, Pyŏng-do, 1958-; Neslin, Scott A., 1952-
Series: International series in quantitative marketing -- 18
Publisher: Springer
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 871
ISBN-13: 9780387725789
Subjects: Database marketing; Consumer profiling
Notes: Includes bibliographical references (p. 801-845) and index.