The fourth national study of sports illustrated subscriber households
Subtitle: done in consultation with the Advertising Research Foundation / conducted by Erdos & Morgan Research Service.
Contributors: Advertising Research Foundation.; Erdos & Morgan Research Service.
Publisher: Advertising Research Foundation
Published: 1962
Place of publication: New York
Language: eng
Number of pages: 162
Subjects: Advertising -- Research.; Readership surveys.; Consumers' preferences.
Work titles: Sports illustrated.