Sponsorship
Subtitle: a way of communicating
By: Mikael Jiffer & Magnus Roos
Publisher: Ekerlids Förlag; S-Comm
Published: 1999
Place of publication: Stockholm, Sweden
Language: eng
Number of pages: 166
Subjects: Corporate sponsorship; Marketing
Notes: Includes bibliographical references (p. 165-166).
Table of contents: title: Introduction and historical background; title: Current market developments; title: Sponsorship : media or method; title: Motives and effects; title: The A-ERIC model; title: Contracts; title: Events and sponsorship; title: Working with sponsorship; title: Measuring the effects of sponsorship; title: Case Studies : Telia, Trygg-Hansa and EF; title: Summary.