Marketing in action
Subtitle: readings and cases
By: [compiled by] Andrew M. Forman, David W. Cravens, Robert B. Woodruff.
Contributors: Forman, Andrew M.; Cravens, David W.; Woodruff, Robert B.
Publisher: Addison-Wesley
Published: 1986
Place of publication: Reading, Mass
Language: eng
Number of pages: 319
Subjects: Marketing.; Marketing -- Case studies.
Notes: Includes bibliographies.