The televiewing audience
Subtitle: the art and science of watching tv
By: Robert Abelman and David Atkin
Contributors: Atkin, David J.
Edition: 2nd ed.
Publisher: Peter Lang
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 202
ISBN-13: 9781433110542; 9781433110559
Subjects: Attitudes; Television viewers; Visual literacy
Notes: Includes bibliographical references and indexes.
Table of contents: title: Television criticism; title: The audience : consumer and commodity; title: Symbolic interaction : an audience and industry collaboration; title: Becoming teleliterate; title: The audience makers; title: Audience making; title: Audience measurement : flaws and fallacies; title: Protecting the audience's interest, convenience and necessity; title: Televiewing as a competitive sport.