Motivational marketing research revisited
By: Jan Callebaut ... [et al.].
Contributors: Callebaut, Jan, 1955-; Larson, Erik.; Gaus, Helmut, 1942-
Publisher: Garant
Published: 1998
Place of publication: Leuven
Language: eng
Number of pages: 222
Subjects: Marketing research.; Consumption (Economics)
Notes: Includes bibliographical references.
"The completely revised edition of "The naked consumer [by Erik Larson] with an original paper on the principles of 'Future watch' by Helmut Gaus."