Marketing management
Subtitle: a strategic, decision-making approach
By: John W. Mullins ... [et al.].
Edition: 5th ed.
Series: McGraw-Hill/Irwin series in marketing; McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill, Irwin
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 520
ISBN-13: 9780072863703; 9780071111690
Subjects: Marketing; Marketingmanagement; Management
Work titles: Marketing management : a strategic, decision-making approach
Notes: Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

Includes bibliographical references and index.