Contemporary advertising and integrated marketing communications
By: William F. Arens, Michael F. Weigold, Christian Arens.
Contributors: Weigold, Michael F., 1958-; Arens, Christian.; Arens, William F.
Edition: 13th ed.
Publisher: McGraw-Hill Irwin; McGraw-Hill Education
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 736
ISBN-13: 9780073530031
Subjects: Advertising
Notes: Prev. ed. has title: Contemporary advertising.

Includes index.