Basic Marketing Research
Subtitle: Application to Contemporary Issues with SPSS-Student Edition
Edition: Har/Cdr edition
Publisher: Prentice Hall
Published: December 4, 2001
Language: eng
Format: Hardcover
Number of pages: 685
ISBN-13: 9780133768565
Subjects: Market research; Marketing research; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General; Marketing - General