Studenten als Zielgruppe des Bankmarketing
By: von Doris Bock.
Series: Grundlagen und Praxis des Bank- und Börsenwesens ;; Bd. 22
Publisher: E. Schmidt
Published: 1990
Place of publication: Berlin
Language: ger
Number of pages: 144
Subjects: Banks and banking -- Customer services -- Germany.; College students as consumers -- Germany.
Notes: Includes bibliographical references (p. 123-141).
The author's Diplomarbeit--Universität Erlangen-Nürnberg.
Includes index.