Perspectives on marketing
Subtitle: the agency perspective
By: Jason I. Miletsky ; the client perspective / Michael Hand
Contributors: Hand, Michael
Publisher: Course Technology
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 377
ISBN-13: 9781598638714
Subjects: Marketing
Notes: Includes index.
Table of contents: title: The relationship; title: The foundations; title: Getting to work; title: Evaluation; title: Just for fun.