Le marketing
Subtitle: une approche managériale
By: E. Jerome McCarthy, William D. Perreault
Contributors: Perreault, William D.; McCarthy, E. Jerome
Edition: 8. éd.
Series: Irwin series in marketing; Collection Gestion. Série : Politique générale, finance et marketing
Publisher: Economica
Published: 1985
Place of publication: Paris
Language: fre
Number of pages: 817
Subjects: Marketing -- Gestion.
Notes: Titre original: Basic marketing

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