The Fortune at the Bottom of the Pyramid
Subtitle: Eradicating Poverty Through Profits
By: C.K. Prahalad.
Edition: 5th anniversary ed., rev. and updated.
Publisher: Wharton School Pub.
Published: 2010
Place of publication: Upper Saddle River, NJ, USA
Language: eng
Format: Hardcover
Number of pages: 407
ISBN-13: 9780137009275
Copyright date: 2010
Subjects: International business enterprises -- Social aspects -- Developing countries; Non-governmental organizations -- Developing countries; Poor -- Developing countries; Economic assistance -- Developing countries; Globalization -- Economic aspects -- Developing countries
Description: pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Notes: Includes a CD with Video Case Studies