Strategic marketing
Subtitle: in the customer driven organization
By: Frank Bradley
Publisher: J. Wiley
Published: 2003
Place of publication: Chicester, West Sussex, England; Hoboken, NJ
Language: eng
Format: [electronic resource] :
Number of pages: 287
ISBN-13: 9780470864814
Subjects: Marketing; Distribution; Management; BUSINESS & ECONOMICS; General
Notes: Includes bibliographical references and index.

Description based on print version record.