Iranian Entrepreneurship
Subtitle: A guidebook for Iranian knowledge-based startups and SMEs
Publisher: IRAN Ministry of Science, Research and Technology Press
Published: 2008
Place of publication: Tehran, Iran
Format: Paperback
Number of pages: 200
Description: This is an introduction to founding a business. It is easy to read and well-designed. It covers all the important areas including assessing competition, developing a strategy and working out a cash flow, as well as discussing formatting and presentation.
In this book, authors cover a great deal of useful and practical information, including how to develop your marketing plan easily, how to use a simple formula to create your marketing message, how to fund a business idea and how to use different pricing strategies in Iranian business era.
This book is taught in some Iranian universities as a text book.
Table of contents: title: Contents; title: Table of Figures                                                                                         xi; title: Lists of Tables                                                                                           xii; title: Foreword                                                                                                  xv; title: Preface                                                                                                    xvii; title: Chapter One: Towards a phenomenology of the new business world	9; title: Businesses of the post-industrial world	15; title: Doing Business in the Knowledge-Based Economy	17; title: The Service-oriented economy	20; title: Mapping the future: higher education and business technology in Iran	21; title: Chapter Two: Entrepreneurship policies and dynamics of innovation and technology systems	 25; title: A conceptual framework for entrepreneurship	26; title: Technological entrepreneurship in Iran	36; title: Chapter Three: Writing a business plan: Step-by-Step planning	41; title: The Basics of Writing a business plan	42; title: The Objectivity and Subjectivity of a business idea	43; title: The Principles of Writing a business plan	45; title: Why Business Growth Strategies Matter	46; title: One Page Business Plan	49; title: The Outline of a business plan	50; title: Writing an executive summary	51; title: Business model and philosophy	52; title: Market analysis: Macro and micro environmental analysis	58; title: Human resource statement	61; title: Operational plan	66; title: Financial plan	68; title: Visualization Techniques	72; title: Chapter Four: How to become an incubatee	84; title: Business incubation: what it is	88; title: The state of the art of Business Incubation in Iran	90; title: From Science Parks to Innovation Districts and High-technology Corridors	93; title: Science and research cities and parks in Iran	97; title: Incubators and Accelerators in Iran	109; title: University-based Entrepreneurship Centers in Iran	128; title: What business to start: Onsite firms in Iranian science parks and incubators	144; title: Chapter Five: Get help and support for your business	158; title: Business Support Institutions in Iran	163; title: Glossary of Terms	236; title: References	239; title: Index