Market Segmentation
Subtitle: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Edition: 1 edition
Publisher: Springer
Published: November 30, 1997
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780792380719
Subjects: Market research; Market segmentation; Marketing; Mathematical Models In Economics; Business & Economics; Business / Economics / Finance; Statistical methods; Business/Economics; Advertising & Promotion; Artificial Intelligence - General; Marketing - General; Business & Economics / Marketing / General