Advanced cases in marketing management
By: [by] Edward C. Bursk [and] Stephen A. Greyser.
Contributors: Greyser, Stephen A., joint author.
Series: Prentice-Hall foundations of marketing series
Publisher: Prentice-Hall
Published: 1968
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 194
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Bibliographical footnotes.