Le nouveau vocabulaire de la communication
By: [Gilbert Mertens].
Publisher: Société d'éditions Sedicom
Published: 1980
Place of publication: Bruxelles
Language: fre
Number of pages: 170
Subjects: Advertising -- Dictionaries -- French.
Description: Media professionals have to keep up with a constantly changing communication environment...and have their own specific terms to describe the techniques they use. This work is a dictionary of these terms.
Table of contents: title: The book contains a series of advertisements from financial sponsors: Christian Dior, Banque Bruxelles-Lambert, Rossel éditions/Le Soir daily newspaper, Austrian Tourist Office,Merceds-Benz, Axel Springer publishing, Boléro Paris, and many others; title: Media professionals have to keep up with a constantly changing communication environment...and have their own specific terms to describe the techniques they use. This work is a dictionary of these terms.; title: A special edition paid for by Christian Dior was published for the members of the media at the occasion of the launch of a new perfume (under the brandname "Jules")