Handbook of radio publicity & promotion
By: Jack MacDonald, Curtis R. Holsopple.
Contributors: Holsopple, Curtis R.
Edition: 3rd ed.
Publisher: TAB Books
Published: 1991
Place of publication: Blue Ridge Summit, PA
Language: eng
Number of pages: 483
Subjects: Radio advertising.
Other titles: Handbook of radio publicity and promotion.
Notes: Includes index.