Developing communications strategies for foreign market entry using country-companyassociations
By: M. Frank Bradley.
Contributors: University College Dublin. Centre for International Marketing Studies.
Series: Working paper series / University College Dublin. Centre for International Marketing -- no.11
Publisher: University College Dublin, Centre for International Marketing Studies
Published: 1984
Place of publication: Dublin
Language: eng
Number of pages: 22
Subjects: Export marketing.; Industrial procurement.; Purchasing agents -- Attitudes.
Notes: Includes bibliographical references (p21-22).