Handbook of dental marketing
Subtitle: ideas & techniques that work
By: Richard E. Stallard, Kären M. Hess, Richard J. Scales.
Contributors: Hess, Kären M., 1939-; Scales, Richard J.
Series: Dental economics; Dental economics (Tulsa, Okla.)
Publisher: PennWell Books
Published: 1986
Place of publication: Tulsa, Okla
Language: eng
Number of pages: 212
Subjects: Dental care -- Marketing.; Dentistry -- Practice -- Economic aspects.; Marketing of Health Services.; Practice Manangement, Dental.
Notes: Bibliography: p. 191-195.
Includes index.