The marketing book
By: edited by Michael J. Baker and Susan Hart.
Contributors: Baker, Michael John.; Hart, Susan J.
Edition: 6th ed.
Publisher: Elsevier / Butterworth-Heinemann
Published: 2008
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 644
ISBN-13: 9780750685665
Subjects: Marketing.
Notes: Includes bibliographical references and index.