Consumer behavior and culture
Subtitle: consequences for global marketing and advertising
By: editor, Marieke de Mooij
Edition: 2nd ed.
Publisher: SAGE Publications
Published: 2011
Place of publication: Thousand Oaks
Language: eng
Number of pages: 424
ISBN-13: 9781412979900
Notes: Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.