Price images in retailing
Subtitle: the role of reference products
By: Katia Allexi
Series: Schriften zur Handelsforschung -- Bd. 104
Publisher: W. Kohlhammer
Published: 2010
Place of publication: Stuttgart
Language: ger
Number of pages: 270
ISBN-13: 9783170218543
Subjects: Consumer behavior; Pricing; Retail trade
Notes: Originally presented as the author's thesis (doctoral)--Universität zu Köln.

Includes bibliographical references (p. [241]-270).