Microtheoretical notions of behavioral science and the problems of advertising
Subtitle: present and potential linkages, and a proposal for a research system
By: by Michael L. Ray
Series: Working paper - Marketing Science Institute ; no. 75-101
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 85
Subjects: Advertising -- Research; Behaviorism (Psychology)
Notes: "Preliminary research report"

Bibliography: p. 68-84