Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: July 15, 2002
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780750654494
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Sales & Selling - General; Advertising & Promotion; Business & Economics / Marketing / General; Marketing
First sentence: 'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'