New product innovation
Subtitle: empirical findings and marketing applications
By: Harry S. Abrikian.
Series: Technical report / Graduate School of Business, Stanford University -- no. 67.; Technical report (Stanford University. Graduate School of Business) -- no. 67.
Publisher: Graduate School of Business, Stanford University
Published: 1981
Place of publication: [Palo Alto, Calif.?]
Language: eng
Number of pages: 243
Subjects: New products -- Management.
Notes: Bibliography: p. 238-239.