Marketing plans
Subtitle: how to prepare them, how to use them : case studies
By: [Malcolm H.B. McDonald].
Contributors: Rank Training.; Cranfield School of Management.
Series: Rank training programmes
Publisher: Rank Training in association with Cranfield School of Management
Published: 1984
Place of publication: Uxbridge
Language: eng
Subjects: Marketing -- Management.
Notes: Looseleaf in ring-binder.