The 22 immutable laws of marketing
Subtitle: violate them at your own risk
By: Al Ries and Jack Trout.
Contributors: Trout, Jack.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1993
Place of publication: New York, NY
Language: eng
Number of pages: 143
Subjects: Marketing
Other titles: Twenty-two immutable laws of marketing.
Notes: Includes index.