Return on influence
Subtitle: the revolutionary power of Klout, social scoring, and influence marketing
By: by Mark Schaefer
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 215
ISBN-13: 9780071791090
Subjects: Social media; Social influence; Online social networks; Marketing
Table of contents: title: Introduction; title: The rise of the citizen influencer; title: Igniting epidemics; title: The roots influence; title: Social proof and reciprocity; title: The seventh weapon; title: Personal influence : the marketer's holy grail; title: Klout and the evolution of social influence; title: Controversy and turmoil; title: The business benefits of social influence; title: How to increase your Klout score; title: The future of social scoring; title: Conclusion social influence : a personal view; title: Appendices; title: Acknowledgements.