Cases in public and nonprofit marketing
By: Christopher H. Lovelock, Charles B. Weinberg.
Contributors: Weinberg, Charles B., joint author.
Series: The Scientific Press business & economic series
Publisher: Scientific Press
Published: 1977
Place of publication: Palo Alto, CA
Language: eng
Number of pages: 220
Subjects: Nonprofit organizations -- Marketing -- Case studies.; Government business enterprises -- Marketing -- Case studies.
Notes: Includes bibliographical references.