Advertising
By: Kenneth E. Runyon.
Contributors: Runyon, Kenneth E.
Edition: 2nd ed.
Publisher: C.E. Merrill Pub. Co.
Published: 1984
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 702
Subjects: Advertising.; Marketing.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Advertising and the practice of marketing. c1979.