Understanding emerging markets
Subtitle: building business BRIC by brick
By: Stefano Pelle
Publisher: Response Books
Published: 2007
Place of publication: New Delhi; Thousand Oaks
Language: eng
Number of pages: 246
ISBN-13: 9780761935575; 9788178297163
Subjects: Developing countries -- Economic conditions; Developing countries -- Economic policy
Notes: Includes bibliographical references (p. [238]-241) and index
Table of contents: title: What is an emerging market?; title: Main characteristics; title: The BRIC countries; title: Market opportunities; title: The emerging middle class; title: Starting off; title: Common mistakes; title: First mover advantage; title: Own forces vs. partnership; title: Working environment; title: Internal resources; title: External forces; title: Building the business model; title: Entry strategy : trading or manufacturing?; title: Engineering the marketing mix; title: The importance of ethics; title: Sustainable development; title: Red tape, corruption and values; title: Corporate social responsibility (CSR); title: Emerging global challengers; title: The emerging companies; title: A new geopolitical scenario; title: Appendices; title: Bibliography