Consumer Behavior
Subtitle: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Edition: 9 edition
Publisher: McGraw-Hill/Irwin
Published: March 12, 2003
Language: eng
Format: Hardcover
Number of pages: 768
ISBN-13: 9780072865493
Subjects: Sales & marketing; Consumer Behavior - General; Consumer Behavior; Marketing Research; Business & Economics; Coursepacks; Business/Economics; Marketing - General; Business & Economics / Marketing / General