Advertising media sourcebook
By: Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban.
Contributors: Jugenheimer, Donald W.; Barban, Arnold M.
Edition: 4th ed.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 102
Subjects: Advertising media planning -- United States.
Notes: Barban's name appears first on the earlier edition.
Includes index.