Destination marketing and management
Subtitle: theories and applications
By: edited by Youcheng Wang and Abraham Pizam
Publisher: CABI
Published: 2011
Place of publication: Wallington, Oxfordshire, UK; Cambridge, MA
Language: eng
Number of pages: 370
ISBN-13: 9781845937621
Subjects: Marketing; Management; Tourism
Notes: Includes bibliographical references and index.
Table of contents: title: Part I. Destination marketing and management : concepts, structures and policies. Destination marketing and management : scope, definition and structures / Youcheng Wang ; Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin; title: Part II. Destination marketing : understanding consumer decision making. Travel motivation, benefits and constraints to destinations / Philip L. Pearce ; Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside ; Destination information search strategies / Dogan Gursoy ; Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang; title: Part III. Destination marketing : research, branding and image commmunication. Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo ; Destination branding and positioning / Asli D.A. Tasci ; Destination image development and communication / Amir Shani and Youcheng Wang; title: Part IV. Destination product development and distribution. The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler ; Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang ; Destination marketing systems : critical factors for functional design and management / Youcheng Wang ; eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law ; Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li ; Events and destination management / Graham Brown ... [et al.]; title: Part V. Managing stakeholders at destinations. Collaborative destination marketing : principles and applications / Youcheng Wang ; Tourism development and destination community residents / Claudia Jurowski; title: Part VI. Safety and crisis management at destinations. The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam ; Destination crisis management / Lori Pennington-Gray and Abraham Pizam; title: Part VII. Managing competitiveness and sustainability and embracing challenges and opportunities. A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch ; Destination management : challenges and opportunities / Alan Fyall.