All business is local
Subtitle: why place matters more than ever in a global, virtual world
By: John A. Quelch and Katherine E. Jocz
Contributors: Jocz, Katherine E.
Publisher: Portfolio/Penguin
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 248
ISBN-13: 9781591844655
Subjects: Marketing; Globalization; Communication in marketing; Internet marketing
Description: Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.
Notes: Includes bibliographical references.