Accountable advertising
Subtitle: a handbook for managers and analysts
By: Simon Broadbent.
Contributors: Incorporated Society of British Advertisers.; Institute of Practitioners in Advertising.
Publisher: Admap in association with Incorporated Society of British Advertisers (and) Institute of Practitioners in Advertising
Published: 1997
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 302
Subjects: Advertising -- Accounting.
Notes: Includes bibliographical references and index.