Global sport marketing
Subtitle: contemporary issues and practice
By: edited by Michel Desbordes and André Richelieu
Publisher: Routledge
Published: 2012
Place of publication: Milton Park, Abingdon, Oxon; New York
Language: eng
Number of pages: 194
ISBN-13: 9780415507202; 9780203126462
Subjects: Marketing; Cross-cultural studies; Sports and globalization; Sports