Business marketing management
Subtitle: a strategic view of industrial and organizational markets
By: Michael D. Hutt, ThomasW. Speh.
Contributors: Speh, Thomas W.
Edition: 4th ed.
Publisher: The Dryden Press
Published: 1991
Place of publication: Fort Worth, Tex
Language: und
Number of pages: 749
Subjects: Industrial marketing -- Management -- Case studies.
Notes: Includes bibliographical references and index.