Market driven management
Subtitle: prescriptions for survival in a turbulent world
By: B. Charles Ames & James D. Hlavacek.
Contributors: Hlavacek, James D.
Publisher: Dow Jones-Irwin
Published: 1989
Place of publication: Homewood, Ill
Language: eng
Number of pages: 186
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.