Human behavior in marketing
By: [by] John Douglas, George A. Field [and] Lawrence X. Tarpey.
Contributors: Field, George Albert, 1918- joint author.; Tarpey, Lawrence X., joint author.; Field, George Albert, 1918-
Publisher: C. E. Merrill Books
Published: 1967
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 204
Subjects: Marketing -- Management.
Notes: Includes bibliographies.
"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."