The dog merchants
Subtitle: inside the big business of breeders, pet stores, and rescuers
By: Kim Kavin
Publisher: Lyons Press
Published: 2016
Place of publication: Guilford, Connecticut
Language: eng
ISBN-13: 9781493010059
Subjects: Dog industry
Notes: Includes bibliographical references and index.
Table of contents: title: Setting the base price; title: Luxury packaging; title: Branding, by breeding; title: Freelance producers; title: Big production companies; title: The mega-distributor; title: Marketing the message; title: Industry waste; title: The upstart competitor; title: Repackaging and rebranding; title: Lemons versus steals; title: The genesis and the future; title: Smart shopping; title: Consumer intelligence; title: A note about spay/neuter; title: Acknowledgments.