The McDonaldization of Society
Edition: Revised New Century Edition edition
Publisher: Pine Forge Press
Published: January 21, 2004
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9780761988113
Subjects: Cultural studies; Sociology, Social Studies; Social conditions; Management; Social Science; Sociology; United States; Sociology - General; Social structure; Anthropology - Cultural; Social Science / Sociology / General; Social Science : Anthropology - Cultural; Fast food restaurants; 1980-; Social aspects
First sentence: Ray Kroe (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.