The brand gap
Subtitle: how to bridge the distance between business strategy and design : a whiteboard overview
By: by Marty Neumeier
Contributors: American Institute of Graphic Arts
Edition: 1st ed
Publisher: New Riders Pub.
Published: 2003
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 178
Subjects: Brand name products; Brand name products -- Planning; Branding (Marketing)
Description: "Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
Notes: The title proper, other title information, and statement of reponsibility spread into four pages

"AIGA"--Cover

Includes index