The strategy and tactics of pricing
Subtitle: a guide to growing more profitably
By: Thomas T. Nagle, John E. Hogan.
Contributors: Hogan, John E., Ph. D.
Edition: 4th ed.
Publisher: Pearson/Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 349
Subjects: Pricing.; Marketing -- Decision making.
Notes: Includes bibliographical references and index.