Harness the future
Subtitle: the 9 keys to emerging consumer behaviour
By: Shirley Roberts.
Publisher: Wiley
Published: 1998
Place of publication: Toronto
Language: eng
Number of pages: 290
Subjects: Consumer behavior -- Forecasting.; Consommateurs -- Comportement -- Prévision.
Description: Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: economy, technology, globalization, government, environment, demographics, consumer psyche, wellness, and retailing. Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends.
Notes: Includes bibliographical references and index.