Brand choice and purchase timing models
Subtitle: some new results with compound distributions
By: by Frank M. Bass and Gordon P. Wright.
Contributors: Wright, Gordon P., joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 663; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 663.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1978
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 41
Subjects: Consumers' preferences -- Mathematical models.; Brand choice -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.
Notes: Bibliography: p. 40-41.