Utilizing new media in advertising
Subtitle: industry leaders on integrating the right media mix, capitalizing on new techniques, and enhancing brand relation and value.
Series: Inside the minds
Publisher: Aspatore Books
Published: 2008
Place of publication: [Boston, Mass.]
Language: eng
Number of pages: 119
ISBN-13: 9780314987044
Subjects: Advertising
Notes: Includes bibliographical references.