The balanced entrepreneur
Subtitle: finding and perfecting ideas to generate financing, freedom, fun, and fortune!
By: Mark Simon, Ph.D. Entrepreneur & University Professor of Entrepreneurship
Edition: 1st ed.
Publisher: Entrepreneurial Life Publications
Published: 2011
Place of publication: Clarkston, Mich
Language: eng
Number of pages: 210
ISBN-13: 9780983293606
Subjects: Management; Business planning; Finance; Creative ability in business; Marketing; New business enterprises; Entrepreneurship
Other titles: Finding and perfecting ideas to generate financing, freedom, fun, and fortune
Description: " ... focuses on obtaining more profits AND a better life. While not magical, the book's strategies can substantially decrease your financing needs, and increase your free time and enjoyment. In contrast, many other business planning books ignore your personal goals."
Notes: Practical startup strategies based on scholaryly research, written for real people.

Includes bibliographical references: p. 210.
Table of contents: title: Foreword; title: Introduction; title: Part 1. Finding my idea. Personal goals: Loving my life as "The boss" ; The idea: Finding it; title: Part 2. Perfecting my idea. Competing I: Eliminating low profit, high risk ideas ; Competing II: Using three tactics to increase my freedom and wealth ; The industry: Avoiding dangerous traps ; Marketing: Employing techniques to increase my free time and decrease my costs; title: Part 3. Launching my idea. The organization: Shaping my company to increase my flexibility and fun ; Financing I: Decreasing my need for funding ; Financing II: Raising money more easily ; Starting: Turning my idea into my company.