The connected customer
Subtitle: the changing nature of consumer and business markets
By: editors, Stefan Wuyts ... [et al.].
Contributors: Wuyts, Stefan.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9781848728370
Subjects: Consumer behavior; Branding (Marketing); Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Opportunities and challenges in studying customer networks / Christophe Van den Bulte; title: Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier; title: Connectivity, control, and constraint in business markets / Stefan Wuyts; title: The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch; title: Is mr. spock a good candidate for being a connected customer? the role of emotion in decision making / Baba Shiv; title: The connected customer and the customer value proposition; title: God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs; title: Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel; title: The shadow of other people: socialization and social comparison in marketing / Ronald Burt.