New Media/Same Message
Subtitle: Marketing to the Imagination in a Technology-Driven World
Edition: 1st edition
Publisher: McGraw-Hill Companies
Published: October 30, 1998
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9780070526754
Subjects: Impact of computing & IT on society; Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Psychological aspects; Advertising & Promotion; Consumer behavior; Technological innovations