Ethnography for marketers
Subtitle: a guide to consumer immersion
By: Hy Mariampolski
Publisher: SAGE Publications
Published: 2006
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 252
Subjects: Marketing research; Consumer behavior; Consumers' preferences; Business anthropology
Description: "Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anthropology, and education."--Jacket.
Notes: Includes bibliographical references (p. 235-238) and index