Pharmaceutical Marketing
Subtitle: Principles, Environment, and Practice
Contributors: Mickey C. Smith (Editor)
Publisher: Haworth Press
Published: December 2001
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780789015822
Subjects: Sales & marketing; Pharmacy; Marketing; Business & Economics; Medical / Nursing; Pharmacology; Business/Economics; Pharmaceutical industry; Marketing - General; Drugs
First sentence: "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."