Free
Subtitle: the future of a radical price
By: Chris Anderson.
Publisher: Hyperion
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781401322908
Subjects: Marketing; Success in business
Table of contents: title: What's free?; title: Free 101 : a short course on a most misunderstood word; title: The history of "free" : zero, lunch and the enemies of capitalism; title: The psychology of free : it feels good. Too good?; title: Too cheap to matter : when something halves in price each year, zero is inevitable; title: "Information wants to be free" : the history of a phrase that defined the digital age; title: Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months; title: De-monitization : Google and the birth of a 21st century economic model; title: The new media models : free media is nothing new. What is new is the expansion of that model to everything else; title: How big is the free economy? : There's more to it than just dollars and cents; title: Waste is (sometimes) good : the best way to exploit abundance is to relinquish control; title: Econ 000 : how a century-old joke became the law of digital economics; title: "You get what you pay for" : and other doubts about free; title: Non-monetary economies : where money doesn't rule, what does?; title: Free world : China and Brazil are the frontiers of free. What can we learn from them?; title: Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies; title: Coda; title: Free rules; title: The 10 principles of abundance thinking.