Focus Groups
Subtitle: A Practical Guide for Applied Research, Third Edition
Edition: Third Edition edition
Publisher: Sage Publications, Inc
Published: April 26, 2000
Language: eng
Format: Plastic comb
Number of pages: 320
ISBN-13: 9780761920717
Subjects: Social research & statistics; Sociology; Research; Social Science; Methodology; Social Science / Research; Focused group interviewing; Social sciences
First sentence: Groups are a common experience.
Description: Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.