Essentials of marketing
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 3rd ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 595
Subjects: Marketing.
Notes: Bibliography: p. 555-567.
Includes indexes.