Nonprofit internet strategies
Subtitle: best practices for marketing, communications, and fundraising success
By: [edited by] Ted Hart, James M. Greenfield, Michael Johnston
Contributors: Hart, Ted, 1964-; Greenfield, James M., 1936-; Johnston, Michael W., 1963-
Publisher: Wiley
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 345
Subjects: Internet marketing -- Computer network resources; Nonprofit organizations -- Computer network resources; Internet; Telecommunication; Fund raising -- Computer network resources
Other titles: Internet strategies
Description: "Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods."--Jacket.
Notes: Includes bibliographical references and index