Scientific distribution
By: by Charles Frederick Higham; with an introduction by James Howard Kehler.
Publisher: A. A. Knopf
Published: 1918
Place of publication: New York
Language: eng
Number of pages: 183
Subjects: Advertising
Table of contents: title: Introduction.; title: I. The historical aspect: The distribution of intelligence.; title: II. The modern aspect: The scientific distribution of commodities.  The value of advertisement to the producer and retailer.  The value of advertisement to the consumer.  The technique of advertising.  The nature of advertising genius.  Service and the modern advertising agency.  The possibility of business literature.; title: III. The prophetic aspect: The scientific distribution of ideas in general.  The scientific distribution of state policy.  The scientific distribution of political thought.  The scientific distribution of literature.  The scientific distribution of social propaganda.