The frontiers of marketing thought and science
By: edited by Frank M. Bass.
Contributors: Bass, Frank Myron, 1926- ed.; American Marketing Association.
Publisher: American Marketing Association
Published: 1958
Place of publication: Chicago
Language: eng
Number of pages: 336
Subjects: Marketing.
Notes: "Papers presented at the December 1957 Teachers' Conference of the American Marketing Association held in Philadelphia."

Photocopy. Ann Arbor : University Microfilms, 1973. -- 25 cm.