The One-Day Marketing Plan 
Subtitle: Organizing and Completing a Plan that Works
Edition: 3 edition
Publisher: McGraw-Hill
Published: April 15, 2004
Language: eng
Format: Paperback
Number of pages: 344
ISBN-13: 9780071395229
Subjects: Sales & marketing; Management; Corporate Planning; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Advertising & Promotion; Entrepreneurship; Marketing - General; Business & Economics / Marketing / General
First sentence: The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan.