Leisure Marketing
Subtitle: A Global Perspective
Publisher: Butterworth-Heinemann; Elsevier Butterworth-Heinemann
Published: February 3, 2005
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780750655507
Subjects: Sales & marketing; Sport & leisure industries; Sports & Recreation; General; Business / Economics / Finance; Sports; Industries - Hospitality, Travel & Tourism; Marketing - General; Sports & Recreation / General; Customer Service
First sentence: What does marketing mean?