EMAC/Esomar Symposium on New Ways in Marketing and Marketing Research, Athens (Greece) 24th-27th October 1990.
Contributors: European Marketing Academy.; Esomar.
Publisher: EMAC; Esomar
Published: 1990
Place of publication: Brussels, Belgium; Amsterdam, Netherlands
Language: eng
Number of pages: 376
Subjects: Marketing research -- Congresses.; Marketing research -- Europe -- Data processing -- Congresses.; Information storage and retrieval systems -- Marketing -- Congresses.
Notes: Includes bibliographical references.