ROI
Subtitle: Building The CRM Business Case
Publisher: Xlibris
Published: September 16, 2003
Language: eng
Format: Hardcover
Number of pages: 380
ISBN-13: 9781413401103
Subjects: Customer services; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Customer Service
First sentence: According to CFO Magazine's annual Sales General and Administrative Costs (SG&amp;A) survey slicing $1 has the same bottom line effect as boosting sales by $13.