Netrepreneur
Subtitle: the dimension of transferring your business model to the Internet
By: Joseph Lowery with contributions from Cliff Allen ... [et al.]
Contributors: Allen, Cliff, 1948-
Publisher: Que
Published: 1998
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 424
Subjects: Business -- Computer network resources; Business enterprises -- Communication systems; Industrial management -- Communication systems; Internet; World Wide Web
Description: Bridge the gap between business and Internet business; discover the best ways to use the Internet for your business; estimate accurately the returns on an Internet investment; focus on the traditional business issues of marketing, sales, strategy, implementation, economics, and financials from an Internet strategic perspective; learn from legitimate case studies; and find resource listings and Internet sites.
Notes: Includes "Directory of Business Web Sites," p. [365]-394