Consumer behavior
Subtitle: strategy and analysis
By: Sak Onkvisit, John J. Shaw.
Contributors: Shaw, John J.
Publisher: Macmillan College Pub. Co.; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 637
Subjects: Consumer behavior.
Notes: Includes bibliographical references and index.