Geroi i krasavit︠s︡i v reklamata
By: Khristo Kaftandzhiev
Edition: Vtoro izdanie
Publisher: Universitetsko izdatelstvo "Sv. Kliment Okhridski"
Published: 2020
Place of publication: Sofii︠a︡
Language: bul
Number of pages: 231
ISBN-13: 9789540750224
Subjects: Advertising characters; Advertising campaigns; Marketing; Narration (Rhetoric); Myth in mass media; Personnages publicitaires; Campagnes publicitaires; Narration; Mythe dans les médias
Other titles: Heroes and beauties in advertising :
Notes: Includes bibliographical references (pages 216-218).