La recherche en communication
Subtitle: un atout pour les campagnes sociales
By: Micheline Frenette avec la collaboration de Marie-France Vermette
Contributors: Vermette, Marie-France
Series: Communication
Publisher: Presses de l'Université du Québec
Published: 2010
Place of publication: Québec, Québec
Language: fre
Number of pages: 252
ISBN-13: 9782760524668
Subjects: Social marketing; Communication in social action; Communication; Research; Evaluation; Case studies
Notes: Includes bibliographical references.