Hoffmann's Stärke
Subtitle: zur Werbegeschichte eines Markenartikels
By: Bettina Eller-Studzinsky
Publisher: WVB, Wissenschaftlicher Verlag Berlin
Published: 2004
Place of publication: Berlin
Language: ger
Number of pages: 299
Subjects: Advertising; History; Marketing; Starch industry
Notes: Originally presented as the author's thesis (doctoral)--Universität, Göttingen, 2003.

Includes bibliographical references (p. 287-299).