Why metaphors matter
Subtitle: Understanding the power of implicit comparison and its uses within the Marine Corps
By: by Alan Beyerchen
Series: Marine Corps University Perspectives on warfighting -- 5.; Perspectives on warfighting -- 5.
Publisher: Marine Corps University
Published: 1997
Place of publication: Quantico, Va
Language: eng
Number of pages: 52
Subjects: Management; Metaphor; Military Communications; Cognition; Communication in organizations; United States; United States. Marine Corps
Other titles: Understanding the power of implicit comparison and its uses within the Marine Corps.
Notes: Includes bibliographical references.
Table of contents: title: Introduction : why focus on metaphors; title: The role of metaphors in language. Metaphors in literature and rhetoric ; Metaphors in rhetorical practice; title: The force of metaphor in cognition. From rhetoric to cognition ; Metaphor as a cognitive process ; Metaphors we live by; title: Metaphors for marines. Doctrine: metaphor and meaning in teachings ; Innovation: conceptual and organizational change ; Culture: cross-cultural communications; title: Leadership: metaphor, goals and values.