Mobilized marketing and the consumer
Subtitle: technological developments and challenges
By: by Gonca Telli Yamamoto.
Publisher: Business Science Reference
Published: 2010
Place of publication: Hershey, PA
Language: eng
Number of pages: 276
ISBN-13: 9781605669168; 9781605669175
Subjects: Electronic commerce; Cellular telephones; Direct marketing
Description: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Notes: Includes bibliographical references and index.