Modeling the marketing mix for an industrial product
By: Johny K. Johansson & Santosh B. Sambare
Contributors: Sambare, Santosh B      
Series: Faculty working papers -- no. 160
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana]
Language: eng
Number of pages: 42
Subjects: Mathematical models; Marketing research
Notes: Bibliography: p. 42.