Strategies in sports marketing
Subtitle: technologies and emerging trends
By: Manuel Alonso Dos Santos, Editor
Series: Advances in marketing, customer relationship management, and E-services book series
Publisher: Business Science Reference
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 363
ISBN-13: 9781466659940; 9781466659957; 9781466659971
Subjects: Sports; Marketing; Technological innovations; Sports sponsorship
Description: "This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--
Notes: Includes bibliographical references and index.
Table of contents: title: Public perception of costs associated with major sporting events / J.M. Núñez-Pomar, F. Calabuig-Moreno, V. Añó-Sanz, & D. Parra-Camacho; title: Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio Sánchez-Fernández; title: The marketing of the F1 SingTel Singapore Grand Prix / H.K. Leng; title: Sport tourism marketing / Kirstin Hallmann, Sören Dallmeyer & Christoph Breuer; title: The marketing implications of international sports rating systems / Raymond T Stefani; title: The ball is in your court : using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena; title: Corporate Social Responsibility and Sporting Events / Samuel M. Bradley; title: Sport environment/atmospherics : impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero; title: Fan Attitudes of Basketball : Collegiate vs. Professional / Kevin Dannenberg, Sarah Kraynik; title: The mediator of disconfirmation on satisfaction and consumer intentions, practical application effect in a sporting event / Manuel Alonso, Steve Baeza; title: The state of corporate communications and marketing in Spanish professional sports clubs / Guillermo Sanahuja Peris, Rocío Blay Arráez; title: Ambush Marketing Chapter / Ran Liu, Des Thwaites; title: Getting brand commitment through Internet and mobile sports marketing / Verónica Baena; title: Effect of image transmission in sports sponsorship in Chile / Daniela Hidalgo Carbone, Leandro Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza; title: Predicting the attentional effect of sponsorship information / Christoph Breuer, Christopher Rumpf; title: The transfer from a major sport event to a sponsoring brand : vision of the sport tourist / Cristina Aragonés-Jericó; title: The role of sports marketing in the global marketplace / Kijpokin Kasemsap; title: Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.