New marketing for social and economic progressand Marketing's contributions to the firm and to the society
Subtitle: 1974 combined proceedings
By: edited by Ronald C. Curhan.
Contributors: Curhan, Ronald C.; American Marketing Association.
Series: Series - American Marketing Association ; no. 36
Publisher: American Marketing Association
Published: 1975
Place of publication: (Chicago)
Language: eng
Number of pages: 720
Subjects: Marketing -- United States -- Congresses.; Marketing research -- United States -- Congresses.; Marketing -- Social aspects -- United States -- Congresses.; Marketing management -- Congresses.
Notes: Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland.

Includes bibliographical references and index.