Gonzo marketing
Subtitle: winning through worst practices
By: Christopher Locke
Publisher: Perseus Pub.
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 240
Subjects: Internet marketing; Electronic commerce; Customer relations -- Technological innovations
Description: A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Notes: "Bits and pieces of this book first appeared in different form ... in various hardcopy and online  publications"--P. ix

Includes bibliographical references and index