Never Mind the Sizzle...Where's the Sausage
Subtitle: Branding based on substance not spin
Publisher: Wiley
Published: November 2, 2007
Language: eng
Format: Paperback
Number of pages: 162
ISBN-13: 9781841127699
Subjects: Sales & marketing management; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General