Inspiration
Subtitle: capturing the creative potential of your organisation
By: Nicholas Ind, Cameron Watt.
Contributors: Watt, Cameron.
Publisher: New York; Palgrave Macmillan
Published: 2004
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 173
Subjects: Organizational behavior.; Corporate culture.; Creative ability in business.
Notes: Includes bibliographical references (p. 165-168) and index.
Table of contents: title: Inspiration and creativity; title: Creative organisations at work; title: Designing creativity; title: Managing for creativity; title: Aardman and Funcom: animated creativity; title: Balancing act: designing and managing creative teams; title: Cultural creativity; title: Customers, creativity and risk; title: Quiksilver: cool creativity; title: Branding and creativity; title: Driving creativity: Ford's premier automotive group and VW-Audi.