Marketing in the Digital Age
Edition: 2 edition
Publisher: Financial Times Management
Published: October 2000
Language: eng
Format: Paperback
Number of pages: 216
ISBN-13: 9780273641957
Subjects: Computing and Information Technology; Sales & marketing; General; Business & Economics; Internet marketing; Business/Economics
Description: This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.