A marketer's guide to measuring ROI
Subtitle: tools to track the returns from healthcare marketing efforts
By: David Marlowe.
Publisher: HCPro
Published: 2007
Place of publication: Marblehead, MA
Language: eng
Number of pages: 133
ISBN-13: 9781601460202
Subjects: Medical care -- Marketing; Hospital care -- Marketing; Marketing of Health Services; Investments -- economics