Persuading People To Have Safer Sex
Subtitle: Applications of Social Science To the Aids Crisis (Lea's Communication Series)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: November 1, 2000
Language: eng
Format: Paperback
Number of pages: 168
ISBN-13: 9780805833812
Subjects: AIDS: social aspects; Personal & public health; Sexual behaviour; Sexual Instruction; Health behavior; Health & Fitness; Diet / Health / Fitness; Safe sex in AIDS prevention; Health/Fitness; Public Health; Health Care Delivery; Language Arts & Disciplines / Communication; Social aspects; Diseases - AIDS & HIV; Health Care Issues; AIDS (Disease); Prevention
First sentence: When someone mentions AIDS, what comes to mind?
Description: "This volume provides an engaging and comprehensive introduction to the psychology of AIDS preventive persuasion. Drawing on social science research, author Richard M. Perloff explains why people practice unsafe sex, suggests ways to use communication to promote safer sex attitudes, and discusses influences of AIDS prevention campaigns. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior."--BOOK JACKET.