Attitude research reaches new heights
By: Charles W. King and Douglas J. Tigert, editors.
Contributors: King, Charles W.; Tigert, Douglas J.
Series: Marketing research techniques
Publisher: American Marketing Association
Published: 1971
Place of publication: [Chicago
Language: eng
Number of pages: 339
Subjects: Attitude (Psychology) -- Testing -- Congresses; Consumers -- Congresses; Marketing research -- Congresses
Genres: Congresses
Notes: Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970.

Includes bibliographies.