Marketing cooperation among rivals
By: by H. Gatignon, T.S. Robertson and A. Sahay.
Contributors: Robertson, Tom, 1942-; Sahay, Arvind.; INSEAD.
Series: Working papers / INSEAD -- 98/05/MKT; Working papers -- 98/05/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng