Cases in advertising management
By: by Larry D. Kelley and Donald W. Jugenheimer.
Contributors: Jugenheimer, Donald W.
Publisher: M.E. Sharpe
Published: 2009
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 120
ISBN-13: 9780765622617
Subjects: Advertising -- Management -- Case studies
Genres: Case studies.