Z.E.R.O
Subtitle: zero paid media as the new marketing model
By: Joseph Jaffe, Maarten Albarda
Contributors: Albarda, Maarten, author
Published: 2013
Language: eng
Number of pages: 272
ISBN-13: 9781118801154
Subjects: Internet marketing; Marketing; Technological innovations; Advertising; Digital media
Notes: Includes bibliographical references (pages 261-266) and index.