Diversity in Advertising
Subtitle: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)
Contributors: Jerome D. Williams (Editor); Wei-Na Lee (Editor); Curtis P. Haugtvedt (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: February 23, 2004
Language: eng
Format: Hardcover
Number of pages: 432
ISBN-13: 9780805847949
Subjects: Advertising; Social, group or collective psychology; Business / Economics / Finance; Advertising & Promotion; Business & Economics; Psychological aspects; Business/Economics; Consumers; Business & Economics / Advertising & Promotion; Psychology & Psychiatry / Social Psychology; Attitudes; Communication in marketing
First sentence: Advertising is a major tool of the capitalist system in the United States and has contributed to one of the highest standards of living in the world.