Logo modernism
By: Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk
Contributors: Wiedemann, Julius, editor; Remington, R. Roger, author; Varea Riley, Isabel, translator; Wulfekamp, Ursula, translator; Fruhtrunk, Wolf, translator
Publisher: TASCHEN
Published: 2015
Language: eng; ger; fre
Number of pages: 432
ISBN-13: 9783836545303
Subjects: Logotypes (Printing); Advertising; Trademarks; Commercial art; Pictorial works; Logos (Symbols)
Description: "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.
Notes: Includes bibliographical references (pages 427-429) and index.

Text in English, French, and German.
Table of contents: title: Logo / Jens Müller; title: Viva modernism! / R. Roger Remington; title: Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle; title: Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black; title: Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words; title: Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.