Japanese headquarters' control over the marketing strategy of their UK subsidiaries
By: by L. Wright, J. Saunders and P. Doyle.
Contributors: Saunders, John.; Doyle, P. 1943-; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.213
Publisher: Loughborough University of Technology
Published: 1989
Place of publication: Loughborough
Language: eng