The Naked Buyer
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740304282
Table of contents: title: Content; title: Preface; title: What Distinguishes This Book from All those Other Books?; title: 1. The Purchasing Definition; title: 2. The Purchasing Process; title: 3. Three Levels of Purchasing; title: 4. Purchasing Methodology: Purchasing Tools; title: 5. Category Segmentation (Kraljic Mapping); title: 6. Category Plan; title: 7. A Salesperson’s Role in a Category Plan; title: 8. CTQs: What Does the Buyer Really Want?; title: 9. Summary: Top 5 Practical Advices; title: 10. Epilogue; title: 11. Notes