Strategic Brand Management (3rd Edition)
Edition: 3 edition
Publisher: Prentice Hall
Published: June 13, 2007
Language: eng
Format: Hardcover
Number of pages: 720
ISBN-13: 9780131888593
Subjects: Sales & marketing; Marketing Management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Brand name products; Management
Table of contents: class: section