Grow the core
Subtitle: how to focus on your core business for brand success
By: David Taylor
Publisher: Wiley
Published: 2013
Place of publication: Chichester, West Sussex, United Kingdom
Language: eng
Number of pages: 237
ISBN-13: 9781118484715
Subjects: Product management; Management; Brand name products; Branding (Marketing); Strategic planning
Notes: Includes bibliographical references (pages [223]-225) and index.