Propaganda & persuasion
By: edited by Garth S. Jowett, Victoria O'Donnell
Edition: 5th ed.
Publisher: SAGE
Published: 2012
Place of publication: Thousand Oaks
Language: eng
Format: Paperback
Number of pages: 432
ISBN-13: 9781412977821
Subjects: Persuasion (Psychology); Propaganda
Other titles: Propaganda and persuasion
Notes: Rev. ed. of: Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. 4th ed. 2006.

Includes bibliographical references and index.
Table of contents: title: Propaganda Defined -- Jowett and O'Donnell's Definition of Propaganda -- Forms of Propaganda -- Subpropaganda/Facilitative Communication -- A Model of Propaganda. Communication Defined -- Propaganda and Information -- Propaganda and Persuasion. Persuasion Defined -- Persuasion Is Transactional -- Responses to Persuasion -- Beliefs -- Values -- Attitudes -- Behavior -- Group Norms -- Resonance -- Persuasion Seeks Voluntary Change -- Misleading and Manipulating an Audience -- Rhetorical Background and the Ethics of Persuasion. Rhetoric and Propaganda -- Propaganda as a Form of Communication. Concealed Purpose -- Concealed Identity -- Control of Information Flow -- The Management of Public Opinion -- The Manipulation of Behavior -- Overview of the Book -- Ancient Greece and Alexander the Great. Alexander the Great -- Imperial Rome -- Propaganda and Religion -- The Rise of Christianity -- The Crusades -- The Reformation and Counter-Reformation. The Counter-Reformation -- The Emergence of Propaganda -- The American Revolution -- The French Revolution and Napoleon -- Propaganda in the 19th Century: The American Civil War -- The New Audience -- The Emergence of Mass Society -- The Emergence of the Propaganda Critique -- The New Media. Print Media -- Movies -- Radio -- U.S. Government Propaganda Agencies -- Radio and TV Marti -- Television -- Advertising: The Ubiquitous Propaganda. Institutional Propaganda -- Internet Advertising -- The Science of Advertising -- The Role of Advertising -- Propaganda and the Internet: The Power of Rumor -- The Modern Study of Propaganda and Persuasion. Propaganda in World War I -- The Aftermath of World War I and the Growing Concern About Propaganda -- The Social Sciences and the Study of Propaganda -- Research in Propaganda and Persuasion. The Study of Attitudes -- World War II and Research in Communication -- The Yale Studies -- Consistency Theories -- Theory of Exposure Learning -- Social Judgment Theory -- Resistance to Persuasion -- McGuire's Model of Persuasion -- Diffusion of Innovations -- Recent Research on Attitudes -- Research on Persuasion and Behavior -- The Influence of the Media. Violence and the Media -- Cultivation Studies -- Prosocial Behaviors and Television -- The Agenda-Setting Function of the Media -- Uses and Gratifications Theory -- Uses and Dependency Theory -- The Internet -- Limitations of Effects Research -- Cultural Studies -- Collective Memory Studies -- Summary. Generalizations About Propaganda and Persuasion Effects -- World War I and the Fear of Propaganda. British Propaganda -- German Propaganda -- American Propaganda -- Atrocity Propaganda -- Reaction to World War I Propaganda -- The Interwar Years, 1920 to 1939. The Emergence of Communist Propaganda -- American Isolationism -- Fr. Charles Coughlin, S.J. -- The Institute for Propaganda Analysis -- Hitler and Nazi Propaganda -- World War II -- Post-World War II Conflicts. The Korean War, 1950 to 1953 -- The Vietnam War -- The 1991 Gulf War: Mobilization of World Public Opinion. Using Metaphor and Imagery in the Gulf War -- The "Nayirah" Incident -- The Aftermath (2005): The Invasion of Afghanistan and Iraq -- The Cold War, 1945 to 1998 -- Public Diplomacy -- The Ideology and Purpose of the Propaganda Campaign -- The Context in Which the Propaganda Occurs -- Identification of the Propagandist -- The Structure of the Propaganda Organization -- The Target Audience -- Media Utilization Techniques -- Special Techniques to Maximize Effect. Predispositions of the Audience: Creating Resonance -- Source Credibility -- Opinion Leaders -- Face-to-Face Contact -- Group Norms -- Reward and Punishment -- Monopoly of the Communication Source -- Visual Symbols of Power -- Language Usage -- Music as Propaganda -- Arousal of Emotions -- Audience Reaction to Various Techniques -- Counterpropaganda -- Effects and Evaluation -- Women and War: Work, Housing, and Child Care. The Context, Ideology, and Purpose of the Propaganda Campaign -- Identification of the Propagandist and the Structure of the Propaganda Organization -- The Target Audience -- Media Utilization Techniques -- Special Techniques to Maximize Effect -- Audience Reaction to Various Techniques -- Effects and Evaluation -- Smoking and Health: Corporate Propaganda Versus Public Safety. The Ideology and Purpose of the Propaganda Campaign -- The Context in Which the Propaganda Occurs -- Identification of the Propagandist -- The Structure of the Propaganda Organization -- The Target Audience -- Media Utilization Techniques -- Special Techniques to Maximize Effects -- Audience Reaction to Various Techniques -- Counterpropaganda -- Effects and Evaluation -- The Aftermath (2005): The Controversy Continues -- The Battle Continues -- Big Pharma: Marketing Disease and Drugs. Ideology and Purpose of the Propaganda Campaign -- The Context in Which the Propaganda Occurs: The Medicalization of Society -- Identification of the Propagandist and Structure of the Organizations -- The Target Audience -- Media Utilization Techniques -- Special Techniques to Maximize Effects -- Counterpropaganda -- Effects and Evaluation -- Pundits for Hire: The Pentagon Propaganda Machine. The Propagandists -- The Audience -- The Various Techniques Employed -- Counterpropaganda -- The Consequences -- A Model of the Process of Propaganda. Social-Historical Context -- Cultural Rim --The Process of Propaganda. The Institution -- Propaganda Agents -- Media Methods -- The Social Network -- The Public -- Generalizations.