Political marketing in India
By: Arun Kumar ; foreword by Prem Kumar Dhumal.
Publisher: Regal Publications
Published: 2009
Place of publication: New Delhi
Language: eng
Number of pages: 397
ISBN-13: 9788184840384
Subjects: Campaign management -- India; Political campaigns -- India; Marketing -- Political aspects -- India
Notes: Includes index.

Includes bibliographical references (p. [378]-393).