What makes consumers pay more for national brands than for store brands
Subtitle: image or quality?
By: Raj Sethuraman
Series: Report -- no. 00-110; Report (Marketing Science Institute) -- no. 00-110
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Brand choice; Brand name products -- Prices; House brands -- Prices; Consumers' preferences
Notes: "Working paper."

Includes bibliographical references (p. 31-32)