Dictionary of marketing terms
By: Peter D. Bennett, editor.
Contributors: Bennett, Peter D.; American Marketing Association.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 316
Subjects: Marketing -- Dictionaries
Notes: Includes bibliographical references (p. 309-316).
At head of title: American Marketing Association.