Indian media in a globalised world
By: Maya Ranganathan, Usha M. Rodrigues
Contributors: Rodrigues, Usha M.
Publisher: SAGE Publications
Published: 2010
Place of publication: Thousand Oaks
Language: eng
ISBN-13: 9788132104018
Notes: Includes index.
Table of contents: title: Introduction; title: The economic aspect. Glocalisation of Indian television; title: Nationalism as a marketing tool by MNC advertisements; title: Print media in the era of globalisation; title: Commercial FM radio takes over Indian cities; title: The political aspect. The Pan-Tamil rhetoric in regional media; title: Citizen journalism and the public sphere in India; title: The Naga nation on the net; title: The cultural aspect. Towards a more inclusive Indian identity? a case study of the Bollywood film Swades; title: Public service broadcasting in India: Doordarshan's legacy; title: The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen; title: Media policy. Freedom in Indian blogosphere; title: Television policy in India : an unfulfilled agenda.