The market power is in the services
Subtitle: because the value is in the results
By: Sandra Vandermerwe.
Contributors: IMD International (Lausanne)
Series: IMD reprint series
Publisher: International Institute for Management Development
Published: 1990
Place of publication: Lausanne
Language: eng
Number of pages: 473
Subjects: Customer services.; Product life cycle.; Marketing.
Notes: Offprint from European management journal, vol.8, no.4, December 1990.

On front cover: Research and development.

Includes bibliographical references (p473).