Agency mania
Subtitle: harnessing the madness of client/agency relationships for high-impact results
By: Bruno Gralpois
Edition: 1st ed.
Publisher: SelectBooks, Inc.
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 316
ISBN-13: 9781590792056
Subjects: Marketing; Management; Customer relations; Strategic alliances (Business)
Description: "A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.
Notes: Includes bibliographical references and index.