Brand Singapore
Subtitle: how nation branding built Asia's leading global city
By: Koh Buck Song
Publisher: Marshall Cavendish Business; Marshall Cavendish Corp.; Marshall Cavendish Corp/Ccb
Published: 2011
Place of publication: Singapore; Tarrytown, N.Y., USA
Language: eng
Number of pages: 205
ISBN-13: 9789814328159
Subjects: Singaporean National characteristics; Branding (Marketing); Place marketing
Notes: Includes bibliographical references and index.