Einkaufsstätten-Positionierung
Subtitle: Grundlage der strategischen Marketingplanung
By: Hans-Joachim Theis.
Publisher: DUV
Published: 1992
Place of publication: Wiesbaden
Language: ger
Number of pages: 588
Subjects: Store location -- Germany.; Retail trade -- Germany.; Consumption (Economics) -- Germany.; Marketing -- Germany.
Notes: Includes bibliographical references (p. [553]-588).
"DUV Wirtschaftswissenschaft"--P. 4 of cover.