Human relations in marketing
By: Donald D. Hiserodt ; Eugene L. Dorr, consulting editor.
Edition: 2d ed.
Series: Occupational manuals and projects in marketing ;; 2
Publisher: Gregg Division, McGraw-Hill
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 124
Subjects: Industrial sociology.; Industrial relations.; Interpersonal relations.
Notes: First ed. published in 1969 under title: Psychology and human relations in marketing.