Idol to Icon
Subtitle: The Creation of Celebrity Brands
Publisher: Cyan Communications
Published: April 1, 2005
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781904879183
Subjects: Sales & marketing; Performing Arts And Society; Public Relations; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General