What is the Boston Matrix?
Publisher: Bookboon.com
Published: 2014
ISBN-13: 9788740308020
Table of contents: title: Content; title: The Boston Matrix; title: Classifying Products and Business Units; title: Stars; title: Question Marks; title: Cash Cows; title: Dogs; title: Using the Boston Matrix at Brand Level; title: A Balanced Portfolio; title: Summary; title: References