Handbook of radio and TV broadcasting
Subtitle: research procedures in audience, program, and revenues
By: edited by James E. Fletcher.
Contributors: Fletcher, James E., 1935-
Publisher: Van Nostrand Reinhold
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 336
Subjects: Broadcasting -- Research -- Handbooks, manuals, etc; Radio audiences -- Research -- Handbooks, manuals, etc; Television viewers -- Research -- Handbooks, manuals, etc
Notes: Includes bibliographical references and index.