Corporate image and marketing strategy
Subtitle: [paper presented tothe ESOMAR/WAPOR Congress, Helsinki, 22-26 August 1971- Special group session 'Textiles'
By: G.B. Muzio and G. Trentini.
Contributors: Trentini, G.; World Association for Public Opinion Research.; ESOMAR/WAPOR (Congress) (1971 : Helsinki)
Publisher: ESOMAR
Published: 1971
Place of publication: Amsterdam
Language: eng