Brands with a conscience
Subtitle: how to build a successful and responsible brand
By: [edited by] Sandra Horlings and Nicholas Ind
Contributors: Ind, Nicholas, editor
Publisher: Kogan Page
Published: 2016
Language: eng
Number of pages: 224
ISBN-13: 9780749475444
Subjects: Branding (Marketing); Social responsibility of business
Notes: Includes bibliographical references and index.
Table of contents: title: Changing the relevancy of business and the role of brand leaders forever; title: Dilmah tea : business is a matter of human service; title: Star for life; title: John Lewis Partnership : partnership for all; title: Influence at Adidas; title: Dr. Hauschka : healthy business; title: Alqvimia : the energy that will save the world; title: Merci 'destination store', Paris : what destiny for this lifestyle design concept store?; title: Sustainable fashion at H&M; title: Tony's Chocolonely : crazy about chocolate, serious about people; title: Lovechock : happiness inside; title: Slow food : the case for eco-gastronomy; title: Vegetalia : nourishing life; title: DNV GL : back to the future, sustainability at DNV GL; title: Unilever and the green bond; title: Cosentino : conversations carved in stone; title: Tata Steel : building a caring organization; title: Handelsbanken : no targets, no budgets and little marketing, and yet, multiplying branches in Britain; title: Place branding : branding the place and growing the good life; title: Cork : big on life; title: Exploiting leadership to better the world; title: How to be a brand with a conscience.