Seminar on Advertising, Sponsorship, and Promotions
Subtitle: understanding and measuring the effectiveness of commercial communication : Madrid (Spain), 15th-17th March 1995.
Contributors: ESOMAR.
Publisher: ESOMAR
Published: 1995
Place of publication: Amsterdam, Netherlands
Language: eng
Number of pages: 239
Subjects: Advertising -- Research.; Marketing research -- Congresses.; Corporate sponsorship -- Research -- Congresses.; Communication -- Research -- Congresses.
Other titles: Understanding and measuring the effectiveness of commercial communication; Advertising, sponsorship, and promotions, March 1995
Notes: Includes bibliographical references.