Brand rituals
Subtitle: how successful brands bond with customers for life
By: Zain Raj
Publisher: Spyglass Pub.
Published: 2012
Place of publication: Mill Valley, Calif
Language: eng
ISBN-13: 9780984633746; 9780984633715; 9780984633708
Subjects: Branding (Marketing); Customer relations; Management; BUSINESS & ECONOMICS; Marketing; General; Advertising & Promotion
Description: In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands--which becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior.
Notes: Includes bibliographical references.
Table of contents: title: Cover; Title; Copyright; Contents; Foreword: A NEw PATH TO SUCCESS; 1 Twentieth-Century Brand wisdom; 2 Twenty-First-Century Brand Realities; 3 Enduring Myths and Misconceptions (LET GO OF THESE NOW); 4 The Power of Ritual; 5 From Habits to Routines to Rituals: THE CUSTOMER DECIDES; 6 working the Intersections; 7 Delivering a New Value Equation; 8 Magnifying Consumer Attraction to Your Brand; 9 Building Connections with Relevant Innovations and Experiences; 10 Build a Bond by Aligning with Your Customer's Values; Afterword: ONLY THE BEGINNING; Recommended Reading/Further Reading.