Marketing strategy & organization
Subtitle: building sustainable business
By: Rudy Moenaert, Henry Robben, Peter Gouw
Publisher: Lannoo Campus
Published: 2008
Place of publication: Leuven
Language: eng
Number of pages: 279
ISBN-13: 9789020987843
Subjects: Marketing; Strategic planning; Planification stratégique
Other titles: Marketing strategy and organization
Notes: "This book appeared previously under the title Visionary Marketing"--Title page verso.

Includes bibliographical references and index.