International Marketing
Subtitle: Strategy Planning, Market Entry & Implementation
Edition: 3rd ed. edition
Publisher: Kogan Page
Published: December 17, 2002
Language: eng
Format: Paperback
Number of pages: 362
ISBN-13: 9780749438081
Subjects: International business; Sales & marketing management; General; Business / Economics / Finance; Business & Economics; Business/Economics; International - Marketing; Business & Economics / Marketing / International; Export marketing