The Sex of Things
Subtitle: Gender and Consumption in Historical Perspective
Contributors: Victoria de Grazia (Editor); Ellen Furlough (Editor)
Publisher: University of California Press
Published: August 2, 1996
Language: eng
Format: Hardcover
Number of pages: 443
ISBN-13: 9780520200340
Subjects: Cultural studies; Gender Studies; Social history; World history: c 1750 to c 1900; World history: from c 1900 -; Sociology; History; Sex Roles (Sociological Aspects); Business & Economics; Social aspects; Sex differences; Marketing - Research; History / General; Consumer Behavior; Consumer Behavior - General; Consumption (Economics)
First sentence: The essays in the first section locate the origins of modern ways of relating consumption to gender in the long transition from aristocratic to bourgeois society.
Description: "For centuries, women have been caricatured as consummate shoppers, relegated to provisioning the household, and fetishized as objects of advertising. This wide-ranging volume of thirteen original essays illuminates the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe." "Drawing on social, economic, and art history as well as cultural studies, these essays consider commodities from bread and potatoes, cosmetics, home appliances, and the dandy's suit to social welfare handouts, movie melodramas, and pornographic picture cards. With extensive introductions and an annotated bibliography, this volume advances a new research field and the vital social and cultural issues at stake in its progress."--BOOK JACKET.