CLMP monograph.
Contributors: Council of Literary Magazines and Presses (U.S.)
Publisher: Council of Literary Magazines and Presses
Published: 1994
Place of publication: New York
Language: eng
Subjects: Literature publishing -- United States.; Literature -- Periodicals -- Marketing.; Literature -- Periodicals -- Publishing -- United States.
Notes: Includes bibliographical references.
Caption title.
Table of contents: title: [1] Circulation development for literary magazines / by Rebecca Sterner; title: [2] The perfect fulfillment system: one magazine's search / by Charlotte Mealor; title: [3] Readers surveys: getting to know your audience / by George Dillehay; title: [4] Textbook adoptions: a promising market for literary presses / by Nicolás Kanellos; title: [5] From doughnuts to champagne: the art of bookstore promotions / by Tom Bielenberg & Allan Kornblum; title: [6] How to make a magazine: the basics of production / by Jodee Rubins.