Beyond the one-dimensional marketing manager
Subtitle: the discourse of theory, practice and relevance
By: Douglas Brownlie and Michael Saren.
Contributors: Saren, Michael A.
Publisher: Elsevier
Published: 1998
Place of publication: Amsterdam
Language: eng
Other titles: International journal of research in marketing.
Notes: Photocopy of: International journal of research in marketing, (1998), pp.1-31.