Generics
Subtitle: their development in grocery retailing and the reactions of consumers
By: by Katherine J. Sheath and Peter J. McGoldrick
Contributors: McGoldrick, Peter J., joint author; University of Manchester. Department of Management Sciences
Publisher: Dept. of Management Sciences, University of Manchester Institute of Science and Technology
Published: 1981
Place of publication: Manchester, England (P.O. Box 88, Manchester M60 1QD)
Language: eng
Number of pages: 103
Subjects: Grocery trade; Brand name products