Flash!
By: Susan F. Benjamin
Publisher: Adams Business; Adams Media
Published: 2010
Place of publication: Avon, Mass
Language: eng
Number of pages: 272
ISBN-13: 9781605500294; 9781440510144
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Is this book right for you?; title: In the beginning : a flash of light; title: Flash what?; title: Brand in a flash; title: The big "D" of demographics; title: The rush of flash; title: Name, tag, attitude; title: Talk the flash talk; title: Advertising; title: and the flash goes on; title: Second-hand flash; title: One person's opinion : flash and carryover flash; title: Let's get social; title: Flash memory; title: Short stacks; title: To market, to market.