Communicating effectively with major donors
By: Dianne A. Brehmer, editor.
Contributors: Brehmer, Dianne A.
Series: Jossey-Bass nonprofit sector series; New directions for philanthropic fundraising -- no. 10 (Winter 1995); New directions for philanthropic fundraising -- no. 10.
Publisher: Jossey-Bass, Inc.
Published: 1995
Place of publication: San Francisco, Calif
Language: eng
Number of pages: 118
Subjects: Fund raising -- United States.; Communication -- United States.; Interpersonal communication -- United States.
Notes: "Sponsored by the Indiana University Center on Philanthropy."-- Cover.

Includes bibliographical references and index.
Table of contents: value: Communication contexts of fundraising / Dianne A. Brehmer, J. D. Ragsdale; value: Quality communication in achieving fundraising excellence / J. D. Ragsdale; value: Communication in cultivation and solicitation of major gift donors / Richard E. Matheny; value: Listening in fundraising / Jesse C. "Buzz" Sawyer; value: Between the lines: Intricacies of major donor communication / Gary A. Tobin; value: Integrating marketing, public relations, and fundraising for successful results / Judith Turner Phair; value: Saying what donors want to hear / Kaye Ferguson-Patton; value: Understanding cultural difference in fundraising / Emmett D. Carson.