Marketing cases
By: [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.
Contributors: Lamb, Charles W.; Ferrell, O. C.; Pride, William M.
Edition: 3rd ed.
Publisher: Houghton Mifflin Co.
Published: 1987
Place of publication: Boston
Language: eng
Number of pages: 551
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references.