From ram to black sheep..scapegoating in the brewing industry
Subtitle: a case study
By: Steve Abbott and Jenny Evans.
Contributors: Evans, Jenny.
Series: Working paper series / University of Hertfordshire, Business School -- 1995:2; Paper / Marketing -- 2; Working paper series -- 1995:2.
Publisher: University of Hertfordshire, Business School
Published: 1995
Place of publication: Hertford
Language: eng