Zero defect marketing
Subtitle: the secrets of selling high tech services
By: Lee A. Friedman with David H. Rothman.
Contributors: Rothman, David H.
Publisher: Dow Jones-Irwin
Published: 1988
Place of publication: Homewood, Ill
Language: eng
Number of pages: 275
Subjects: High technology -- Marketing.; Service industries -- Marketing.; Engineering services marketing.
Notes: Includes index.