Essentials of marketing
By: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Contributors: Hair, Joseph F.; McDaniel, Carl D.; Lamb, Charles W.; Wardlow, Daniel L.
Publisher: South-Western College Pub.
Published: 1999
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 502
Subjects: Marketing; Marketing -- Management
Other titles: Principles of marketing.
Notes: Includes bibliographical references (p. 471-483) and indexes.
Rev. ed. of: Marketing. 4th ed., 1998.
"Principles of marketing : an interactive approach [by] Daniel L. Wardlow"--Label on disc.