The impact of product warranties on consumer preferences
By: by Melvyn A. J. Menzes
Series: Working paper / Division of Research, Harvard Business School -- 90-003; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 90-003
Publisher: Division of Research, Harvard Business School
Published: 1989
Place of publication: [Boston, MA] (Soldiers Field, Boston MA 02163)
Language: eng
Number of pages: 40
Subjects: Consumers' preferences; Warranty
Notes: Bibliography: p. 37-40.