Direct-To-Consumer Advertising For Prescription Drugs
Subtitle: Global Drug Promotion
Publisher: Financial Times, London
Published: 1997
Place of publication: London, UK
Language: eng
Format: Paperback
Number of pages: 190
Description: Why should patients stay in the dark?  This book provides unconstestable arguments, facts and figures on the responsible use of serious information by patients in the Western World.  ....It calls for freedom of information with regard to medicines. It is time for Governments to accept the fact that people can make responsible decisions for themselves. So, why are they not being  treated and respected as adults? The real reasons are of economic nature....
Table of contents: title: Why should patients stay in the dark?  This book provides unconstestable arguments, facts and figures on the responsible use of serious information by patients in the Western World.  ....It calls for freedom of information with regard to medicines. It is time for Governments to accept the fact that people can make responsible decisions for themselves. So, why are they not being  treated and respected as adults? The real reasons are of economic nature....