Marketing effectiveness
Subtitle: insights from accounting and finance : an annotated bibliography, 1960-1977
By: compiled by V. H. Kirpalani, Stanley J. Shapiro.
Contributors: Shapiro, Stanley J., joint author.
Series: Bibliography series ;; #33; Bibliography series (American Marketing Association) ;; no. 33.
Publisher: American Marketing Association
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 102
Subjects: Marketing -- Management -- Bibliography.; Marketing -- Costs -- Bibliography.
Genres: Bibliography.