Charity marketing
Subtitle: delivering income, campaigns and services
By: Ian Bruce
Contributors: Bruce, Ian (Ian W.).
Edition: 4th ed.
Publisher: ICSA Pub.
Published: 2011
Place of publication: London
Language: eng
Number of pages: 276
ISBN-13: 9781860724596
Subjects: Nonprofit organizations; Marketing; Management; Charities; Finance
Notes: Prev. ed. published as: Charity marketing : meeting need through customer focus. 2005

Includes bibliographical references (p. 263-269) and index.