Computer-mediated marketing strategies
Subtitle: social media and online brand communities
By: Gordon Bowen and Wilson Ozuem, editor
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 406
ISBN-13: 9781466665958; 9781466665965; 9781466665989
Subjects: Internet marketing; Social aspects; Online social networks; Social media; Marketing
Description: "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
Notes: Includes bibliographical references and index.