Emotional decisions
Subtitle: tradeoff difficulty and coping in consumer choice
By: Mary Frances Luce, James R. Bettman, and John W. Payne.
Contributors: Bettman, James R.; Payne, John W.
Series: Monographs of the Journal of consumer research -- no. 1
Publisher: University of Chicago Press
Published: 2001
Place of publication: Chicago, IL
Language: eng
Number of pages: 209
Subjects: Consumer behavior; Risk-taking (Psychology); Consumers' preferences -- Econometric models
Notes: Includes bibliographical references (p. [182]-209).