Readership research and the planning of press schedules
By: Guy Consterdine.
Publisher: Gower
Published: 1988
Place of publication: Aldershot, Hants, England; Brookfield, Vt., USA
Language: eng
Number of pages: 178
Subjects: Readership surveys -- Great Britain.; Advertising media planning -- Great Britain.; Advertising, Newspaper -- Great Britain.; Advertising, Magazine -- Great Britain.
Notes: Includes bibliographies and index.