Qualitative Market Research
Subtitle: Principle & Practice
Contributors: Gill Ereaut (Editor); Mike Imms (Editor); Martin Callingham (Editor)
Edition: Seven-Volume Set edition
Publisher: Sage Publications Ltd
Published: September 17, 2002
Language: eng
Format: Turtleback
Number of pages: 1112
ISBN-13: 9780761972723
Subjects: Market research; Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Research; Social Science / Research; Marketing - General
First sentence: This book seeks to provide an introductory overview of qualitative market research, and as such we begin it with some very simple facts and insights to give a sense of the nature and scale of our subject.