Product Placement
Subtitle: entscheidungsrelevante Aspekte in der Werbepolitik
By: Klaus Bente.
Publisher: Deutscher Universitäts-Verlag
Published: 1990
Place of publication: Wiesbaden
Language: ger
Number of pages: 263
Subjects: Product placement in mass media -- Germany (West)
Notes: Includes bibliographical references (p. [246]-263).
Originally presented as the author's thesis (doctoral)--Universität Erlangen-Nürnberg, 1989.
"DUV Wirtschaftswissenschaft"--P. [4] of cover.