And now a few laughs from our sponsor
Subtitle: the best of fifty years of radio commercials
By: Larry Oakner
Publisher: Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 212
Subjects: Broadcast advertising; Humor in advertising
Description: "This insider's take on the development and success of contemporary radio advertising showcases a long list of unforgettable award-winning commercials and the legendary figures who created them, including Stan Freberg's seminal ads for Contadina tomato paste, Joy Golden's commercials for Laughing Cow Cheese, memorable Blue Nun wine ads by Jerry Stiller and Anne Meara, and Tom Bodette's folksy humor for Motel 6, along with current commercials still ringing in our ears.".

"These commercials make excellent case histories for advertising professionals and students."--BOOK JACKET.
Notes: "An Adweek book."

Includes bibliographical references (p. [199]) and index

IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Audio software (e.g. Windows Media Player, Real Audio)