UK brand strategies
Subtitle: facing the competitive challenge
By: Alec Samways, Kate Whittome.
Contributors: Whittome, Kate.; Financial Times Business Information.
Series: A Financial Times management report
Publisher: Financial Times Business Information
Published: 1994
Place of publication: London
Language: eng
Number of pages: 142
Subjects: Brand name products -- Great Britain -- Marketing -- Management.; Product management -- Great Britain.; Market surveys -- Great Britain.