Services Marketing
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: November 11, 1999
Language: eng
Format: Hardcover
Number of pages: 648
ISBN-13: 9780072312218
Subjects: Business strategy; Customer services; Sales & marketing management; Service industries; Customer Service; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Industries - Service Industries; Advertising & Promotion; Business & Economics / Marketing / General; Marketing