Perfect health
Subtitle: hot trend, tough market
By: Canadian Broadcasting Corporation
Contributors: Johnson, Hal, 1956-; Hadley-Beauregard, Bernie; Canadian Broadcasting Corporation; Films for the Humanities & Sciences (Firm)
Series: Fortune hunters: turning trends into profits; HED 602 (NU course); MKT 200 (NU course); MKT 210 (NU course); MKT 220 (NU course); MKT 402A (NU course); MKT 420 (NU course); MKT 447 (NU course); MKT 620  (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2009
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 22
Subjects: Health products; Marketing; Natural foods industry; Case studies; Health promotion; Physical fitness centers; Management; Small business; Entrepreneurship; Businesspeople; Interviews; Success in business
Other titles: Hot trend, tough market; Fortune hunters (Television program)
Description: "There are so many ways to sell health. Private clinics, fitness classes, vitamins, supplements, special foods and drinks and clothing - even health trips. Everybody wants to live long, active lives and they'll spend good money to increase their chance to do that. In Vancouver, entrepreneur Michael Bentley is selling SierraSil, a mineral supplement promising improved mobility. In Dartmouth, Marc St-Onge and his company Ascenta Health have found a way to make healthy omega-3 fish oil taste good. And in Ontario, Julie Arora launched Mom's Healthy Secrets cereal, her line of ultra-healthy breakfast cereals, after taking a $100,000 loan from the bank of Mom and Dad. Now, she's on a mission to get Mom's onto the shelves of a grocery store near you. The "my first million" segment profiles David Patchell-Evans, founder & CEO of GoodLife fitness clubs."--Website.
Notes: Originally broadcast on the television program Fortune hunters.

This disc is a recorded DVD and may not play on all DVD players or drives.

Host, Dianne Buckner; featuring guests Hal Johnson (health entrepreneur and host of "Body Break") and Bernie Hadley-Beauregard (a Vancouver-based branding expert)

DVD-R.

Closed-captioned.