Marketing analysis in project evaluation
By: Savvakis C. Savvides
Series: Development discussion paper -- no. 341
Publisher: Harvard Institute for International Development, Harvard University
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 63
Subjects: Economic development projects; Evaluation; Cost effectiveness; Marketing research; Consumers; Research; Marketing; Management; Decision making
Notes: "May 1990."