Advances in Reading/Language Research
Subtitle: Reconsidering the Role of the Reading Clinic in a New Age of Literacy (Vol 7)
Publisher: JAI Press
Published: June 1999
Format: Hardcover
ISBN-13: 9789997055552
Subjects: Reading Education (General); Education
First sentence: One limitation of much audience research is that the primary unit of analysis is the autonomous, individual viewer's own response studied in isolation from the activities and social contexts in which that viewer is responding.