Achieve Brand Integrity
Subtitle: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
Publisher: B@W Press
Published: June 6, 2007
Place of publication: Rochester, New York
Language: eng
Format: Hardcover
Number of pages: 225
ISBN-13: 9780979587504
Subjects: Business & Investing / Management; Workplace Culture; Business & Economics; Corporate culture; Management; Organizational behavior; Product management; Business/Economics
Description: Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who've built profitable work cultures where employees are truly focused on living (doing) the company brand.

Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made.

Brand Integrity is the point where your company achieves its desired brand image while reaching business results -- when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.
Table of contents: title: Truth 1: A Brand Strategy Is the Ultimate Business Strategy and Often the Least Understood; title: Truth 2: True Branding Is About Being Different, Not Saying Different Things; title: Truth 3: If You Think You Know Your Brand Image, You're Probably Wrong; title: Truth 4: Only Wimps and Egomaniacs Are Afraid to Investigate Their Company's Reality; title: Truth 5: Marketing and Advertising Can Kill Your Brand; title: Truth 6: Behaviors and Experiences Make the Invisible Visible; title: Truth 7: Employees Are NOT Your Greatest Assest; title: Truth 8: Gaining Buy-in Is the Only Way to Execute a Brand Strategy; title: Truth 9: Most Companies Suck at Capturing Successes and Recognizing People; title: Truth 10: Only Leadership Has the Power to Ensure Brand Success