Online-Geschäftsmodelle für Fachverlage
By: Margit Roth
Series: Buchhandel der Zukunft--aus der Wissenschaft für die Praxis -- Bd. 7; Buchhandel der Zukunft -- Bd. 7
Publisher: Peniope
Published: 2007
Place of publication: München
Language: ger
Number of pages: 221
ISBN-13: 9783936609325
Subjects: Publishers and publishing; Internet marketing; Business planning; Electronic commerce
Notes: Originally presented as the author's thesis (doctoral)--Ludwig-Maximilian-Universität München, 2006.

Includes bibliographical references (p. 212-221).