A Prism on Globalization
Subtitle: Corporate Responses to the Dollar
Publisher: Brookings Institution Press
Published: July 1999
Language: eng
Format: Paperback
Number of pages: 120
ISBN-13: 9780815773597
Subjects: Industry & Industrial Studies; International economics; Microeconomics; Multinationals; International business enterprises; Foreign exchange rates; Business/Economics; Public Policy - Economic Policy; Business & Economics; Business / Economics / Finance; International business enterpr; International - General; Government & Business; Corporate & Business History - Strategies; International - Economics; Management; United States; Dollar, American
Description: "The unprecedented shifts in the U.S. dollar's exchange rate that started during the late 1970s and continued through the 1980s provide an ideal opportunity to explore how the global economy works and the role that multinational enterprises (MNEs) play in the phenomenon of globalization. In this book, Subramanian Rangan and Robert Z. Lawrence examine the international pricing, sourcing, and trade responses of MNEs to shifts in the dollar.

Based upon the micro patterns they observe in MNE behavior, the authors suggest explanations for some puzzling macro patterns evident in our international economy. They conclude that the global integration of markets remains incomplete due to informational and other important discontinuities, and they refute stereotypes which portray multinational firms as either footloose or inflexible."--BOOK JACKET.