To ally or not to ally?
Subtitle: an exploratory study of participation options in complementary product strategy : commentary
By: Sanjit Sengupta and Louis P. Bucklin
Contributors: Bucklin, Louis P; Marketing Science Institute
Series: Report -- no. 94-117; Report (Marketing Science Institute) -- no. 94-117
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: New products; New products -- Marketing
Notes: "October 1994"--Cover

Includes bibliographical references (p. 23-24)