The New Market Leaders
Subtitle: Who's Winning and How in the Battle for Customers
Edition: 1st edition
Publisher: Free Press
Published: June 13, 2001
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780743204651
Subjects: Business strategy; Customer services; Public relations; Marketing - General; Customer Service; Organization Development; Business & Economics; Business / Economics / Finance; Management - General; Business/Economics; Longitudinal studies; Customer relations; Entrepreneurship; Business & Economics / Marketing / General; Attitudes; Consumers; Consumers' preferences
First sentence: The idea for this book originated during a World Economic Forum summit meeting in 1996.