Business communication essentials
By: Courtland L. Bovée, John V. Thill, Jean A. Scribner
Contributors: Thill, John V.; Scribner, Jean A.
Edition: 3rd Canadian ed.
Publisher: Pearson
Published: 2013
Place of publication: Toronto
Language: eng
Number of pages: 440
ISBN-13: 9780132378369
Subjects: Business communication
Notes: Includes bibliographical references and index.
Table of contents: title: Part One : Business communication foundations. Understanding business communication in today's workplace; title: Mastering team skills and interpersonal communication. Part Two : The three-step writing process. Planning business messages; title: Writing business messages; title: Completing business messages. Part Three : Brief business messages. Crafting messages for electronic media; title: Writing routine and positive messages; title: Writing negative messages; title: Writing persuasive messages. Part Four : Longer business messages. Understanding and planning reports and proposals; title: Writing and completing reports and proposals; title: Developing oral and online presentations. Part Five : Employment messages and job interviews. Building careers and writing resumes; title: Applying and interviewing for employment.