Business superbrands
Subtitle: an insight into some of Britain's strongest B2B brands, 2009
By: [author Karen Dugdale ; managing editor, Laura Hill]
Contributors: Hill, Laura
Publisher: Superbrands
Published: 2009
Place of publication: London
Language: eng
Number of pages: 151
ISBN-13: 9780955478468
Subjects: Brand name products; Industrial marketing; Markenartikel; Markenpolitik; Lieferanten-Kunden-Beziehung; Großbritannien
Description: 'Business Superbrands' highlights business brands, from a wide range of sectors, which have become the strongest and most iconic in their field. It explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there.