Social Sponsoring und Social Marketing
Subtitle: Praxisberichte über das "neue Produkt Mitgefühl"
By: Thomas Leif, Ullrich Galle (Hrsg.).
Contributors: Leif, Thomas, 1959-; Galle, Ullrich.
Publisher: Bund
Published: 1993
Place of publication: Köln
Language: ger
Number of pages: 250
Subjects: Social marketing -- Germany -- Congresses.; Corporate sponsorship -- Germany -- Congresses.; Advertising -- Germany -- Congresses.
Notes: Includes bibliographical references (p. 247-248).
Papers presented at a conference held in the summer of 1992.