Ruan chuan bo
Subtitle: Hua wen mei ti hai wai chuan bo yan jiu
By: Xiao Hang, Ji Xiusheng, Han Yu zhu
Contributors: Ji, Xiusheng, author; Han, Yu, author
Edition: Di 1 ban
Series: Chuan mei yan jiu xin shi ye cong shu. Di san ji; Chuan mei yan jiu xin shi ye cong shu
Publisher: Zhongguo chuan mei da xue chu ban she
Published: 2013
Place of publication: Beijing Shi
Language: chi
Number of pages: 235
ISBN-13: 9787565706967
Subjects: Mass media; Research; Ethnic mass media; Chinese language; Chinese
Description: 作者融合了媒体经营管理,跨文化传播,新媒体技术,社会语言学等领域的知识理论,试图提出一套系统的指导跨文化语境下海外华文媒体经营管理活动的应用理论,这在之前国内华文媒体研究者的论著中比较少见.
Notes: Includes bibliographical references.