Massovye kommunikat︠s︡ii i mediaplanirovanie
Subtitle: reklamnyĭ mediarynok Rossii, 1991-2008, uchebnoe posobie dli︠a︡ studentov obuchai︠u︡shchikhsi︠a︡ po spet︠s︡ialʹnosti 032401.65--Reklama
By: L.V. Kutyrkina
Publisher: MGUP
Published: 2009
Place of publication: Moskva
Language: rus
Number of pages: 254
Subjects: Advertising; Mass media
Notes: Includes bibliographical references (p. 254-[255]).