Management of international advertising
Subtitle: the role of advertising agencies
By: [by] Gordon E. Miracle.
Series: Michigan international business studies,; no. 5
Publisher: Bureau of Business Research, Graduate School of Business Administration, University of Michigan
Published: 1966
Place of publication: Ann Arbor
Language: eng
Number of pages: 92
Subjects: Advertising.; Advertising agencies.
Notes: Bibliographical footnotes.