Health care sales
Subtitle: new strategies for improving quality, client relations, and revenue
By: Ken E. Mack, Philip A. Newbold.
Contributors: Newbold, Philip A.
Edition: 1st ed.
Series: The Jossey-Bass health series
Publisher: Jossey-Bass Publishers
Published: 1991
Place of publication: San Francisco
Language: eng
Number of pages: 242
Subjects: Hospitals -- Marketing.; Marketing of Health Services.
Notes: Includes bibliographical references (p. 235-236) and index.