Business is Showbusiness
Subtitle: wie Topmanager sich vor Publikum inszenieren
By: Brigitte Biehl
Publisher: Campus Verlag
Published: 2007
Place of publication: Frankfurt; New York
Language: ger
Number of pages: 270
ISBN-13: 9783593384726
Subjects: Corporate image; Corporations; Public relations; Industrial publicity; Business entertaining; Business presentations; Executive ability; Management
Notes: Originally presented as the author's thesis (doctoral)--Universität Frankfurt am Main, 2006.

Includes bibliographical references.