Consumer engineering
Subtitle: a new technique for prosperity
By: by Roy Sheldon and Egmont Arens.
Contributors: Arens, Egmont, joint author.
Series: Getting and spending
Publisher: Arno Press
Published: 1976
Place of publication: [New York]
Language: eng
Number of pages: 259
Subjects: Consumers; Supply and demand; Marketing; Advertising
Notes: Reprint of the ed. published by Harper, New York.
Includes index.