Marketing
By: Alexander Hiam with Linda G. Rastelli.
Contributors: Rastelli, Linda G.
Series: Wiley pathways
Publisher: John Wiley
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 349
ISBN-13: 9780471790792
Subjects: Marketing
Notes: Includes index.
Table of contents: title: Making marketing happen; title: The marketing plan; title: Knowing consumers; title: Segmenting and targeting markets; title: Marketing research; title: Developing and managing products; title: Marketing channel management; title: Retailing; title: Pricing; title: Marketing communications and personal selling; title: Advertising; title: Publicity, public relations, and sales promotions; title: Internet marketing.