New food product development
Subtitle: from concept to marketplace
By: Gordon W. Fuller.
Edition: 2nd ed.
Series: CRC series in contemporary food science
Publisher: CRC Press
Published: 2004
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 448
Subjects: Food -- Marketing; Food -- Research; New products -- Marketing; Product management; Food industry and trade -- Technological innovations
Description: "This second edition of a best-selling text provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, and then moving through development, final screening, and introduction into the marketplace." "With extensive experience in the field, the author outlines ways a company can organize for new product development and utilize available resources. Gordon W. Fuller focuses on the roles, functions, and interactions of the members of the development team, as well as other company departments and outside resources in the food product development process."--Jacket.
Notes: Includes bibliographical references and index.