Sneaker Wars
Subtitle: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport.
Publisher: Ecco Pr; Ecco
Published: 2008
Language: eng
Number of pages: 384
ISBN-13: 9780061246579
Subjects: Dassler, Adi, -- 1900-1959; Dassler, Rudi, -- 1898-1974; Adidas-Salomon AG; PUMA AG Rudolf Dassler Sport; Sporting goods industry -- Germany -- History; Footwear industry -- Germany -- History; Athletic shoes -- History
Description: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.