International marketing
By: Michael R. Czinkota, Ilkka A. Ronkainen.
Contributors: Ronkainen, Ilkka A.
Edition: 6th ed.
Series: The Harcourt series in marketing
Publisher: Harcourt College Publishers
Published: 2001
Place of publication: Fort Worth
Language: eng
Number of pages: 815
Subjects: Export marketing.
Notes: Includes bibliographical references and indexes.