Global and Multi-National Advertising (Advertising and Consumer Psychology)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: June 1994
Language: eng
Format: Loose leaf
Number of pages: 264
ISBN-13: 9780805811377
Subjects: Advertising; Consumer issues; Psychological testing & measurement; Psychology Of Special Subjects; International Marketing; Business / Economics / Finance; Psychology; Advertising & Promotion; Cross-cultural studies; Consumer behavior; Marketing