FCB-Ulka brand building advertising
Subtitle: concepts and cases
By: M.G. Paramewaran.
Contributors: FCB-Ulka Advertising (Bombay, India)
Publisher: Tata McGraw-Hill Pub. Co.
Published: 2001
Place of publication: New Delhi
Language: eng
Number of pages: 212
Subjects: Advertising -- Brand name products -- India.
Other titles: Brand building advertising
Description: Case studies of brands handled by FCB-Ulka Advertising, Bombay.
Notes: Compact disc in pocket.