Principles of marketing
By: by Harold H. Maynard ... [and] Theodore N. Beckman ...
Contributors: Beckman, Theodore N., 1894- joint author.
Edition: 4th ed.
Publisher: The Ronald Press Company
Published: 1946
Place of publication: New York
Language: eng
Number of pages: 736
Subjects: Marketing
Notes: "Selected bibliography for supplementary reading and study": p. 719-722.