Readings in Strategic Marketing
Subtitle: Analysis, Planning, and Implementation (Dryden Press Series in Marketing)
Publisher: Dryden Press
Published: January 1988
Language: eng
Format: Paperback
Number of pages: 500
ISBN-13: 9780030208645
Subjects: Marketing - General; Business strategy; Sales & marketing; Marketing Management; Business / Economics / Finance; Decision making; Management; Marketing; Education