Innovation
Subtitle: The Five Disciplines for Creating What Customers Want
Publisher: Crown Business
Published: August 8, 2006
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780307336699
Subjects: Management; Organizational Behavior In Business; Business & Economics; Business / Economics / Finance; Business/Economics; Corporate & Business History - Strategies; Marketing - Research; Business & Economics / General; Management - General; Nanotechnology; Organizational Behavior; Case studies; Creative ability in business; Organizational effectiveness; Technological innovations
Description: Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers.