Differences in the attractiveness of alternative rewards among industrial salespeople
Subtitle: additional evidence
By: by Neil M. Ford, Orville C. Walker, and Gilbert A. Churchill
Contributors: Walker, Orville C.; Churchill, Gilbert A.
Series: Working paper / Marketing Science Institute -- report no. 81-107; Report (Marketing Science Institute) -- no. 81-107
Publisher: Marketing Science Institute
Published: 1981
Place of publication: Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138)
Language: eng
Number of pages: 30
Subjects: Sales personnel; Employee motivation
Notes: On cover: Marketing Science Institute. Research Program

Bibliography: p. 27-28