Understanding the Consumer
Publisher: Sage Publications Ltd; SAGE
Published: April 3, 2003
Language: eng
Format: Paperback
Number of pages: 202
ISBN-13: 9780761947011
Subjects: Market research; General; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Consumer Behavior - General; Consumer behavior
First sentence: As consumers we probably face more choices than we do as citizens or even people.