Marketing and distribution
By: [by] Ralph E. Mason, Patricia Mink Rath [and] Herbert L. Ross. Consultants: Mary V. Marks and Peter G. Haines.
Contributors: Rath, Patricia Mink, joint author.; Ross, Herbert L., 1929- joint author.
Edition: 2d ed.
Publisher: Gregg and Community College Division, McGraw-Hill
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 566
Subjects: Marketing.