Consumerism and advertising
Subtitle: a U.S. management perspective
By: by Stephen A. Greyser and Steven Diamond
Contributors: Diamond, Steven L
Series: Special report - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Subjects: Advertising -- United States; Consumers -- United States; Executives -- Attitudes -- United States
Notes: "No. 76-103."

Bibliography: p. 9