De l'étude de motivation à la création publicitaire et à la promotion des ventes
By: Henri Joannis.
Edition: 3. éd.
Series: Dunod entreprise; Série Gestion commerciale et marketing
Publisher: Dunod
Published: 1976
Place of publication: Paris
Language: fre
Number of pages: 422
Subjects: Motivation research (Marketing); Advertising -- Psychological aspects.; Sales promotion.
Other titles: De l'étude de motivation ...
Notes: Label on t.p.: Distributed in the U.S.A. by S.M.P.F. Corp., New York.