Planning, implementing, and evaluating health promotion programs
Subtitle: a primer
By: James F. McKenzie, Brad L. Neiger, Rosemary Thackeray
Contributors: Neiger, Brad L.; Thackeray, Rosemary
Edition: 6th ed.
Publisher: Pearson/Benjamin Cummings
Published: 2013
Place of publication: San Francisco
Language: eng
Number of pages: 512
ISBN-13: 9780321788504
Subjects: Health Education; Health Promotion; Health Planning; Program Evaluation
Notes: Includes bibliographical references.
Table of contents: title: Health education, health promotion, health education specialists, and program planning; title: Starting the planning process; title: Models for program planning in health promotion; title: Assessing needs; title: Measurement, measures, measurement instruments  and sampling; title: Mission statement, goals, and objectives; title: Theories and models commonly used for health promotion interventions; title: Interventions; title: Community organizing and community building; title: Identification and allocation of resources; title: Marketing: developing programs that respond to the wants and needs of the priority population; title: Implementation : strategies and associated concerns; title: Evaluation : an overview; title: Evaluation approaches and designs; title: Data analysis and reporting.