Preserving the press
Subtitle: how daily newspapers mobilized to keep their readers
By: Leo Bogart.
Publisher: Columbia University Press
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 327
Subjects: Newspaper Readership Project.; Readership surveys -- United States.; American newspapers -- Circulation -- Research.; Newspaper reading -- Research.
Notes: Includes bibliographical references (p. [301]-318) and index.