Design of a strategic transit market research program
By: by Frank S. Koppelman, Allan Schnaiberg, Joseph L. Schofer (Northwestern University).
Contributors: Koppelman, Frank S.; Schnaiberg, Allan.; Schofer, Joseph L., 1941-; Illinois Universities Transportation Research Consortium.; Illinois. Regional Transportation Authority.
Publisher: Illinois Universities Transportation Research Consortium
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 49
Subjects: Local transit -- Illinois -- Chicago Metropolitan Area -- Marketing.; Marketing research.; Urban transit -- Marketing -- Chicago (Ill.); Urban travel (Transit) -- Survey methods.