Marketing strategies
Subtitle: new approaches, new techniques
By: edited by Malcolm McDonald.
Contributors: McDonald, Malcolm.
Edition: 1st ed.
Series: The best of long range planning
Publisher: Pergamon; Emerald Publishing Limited; Emerald Group Publishing Limited
Published: 1995
Place of publication: Oxford, OX, U.K; Tarrytown, N.Y., U.S.A
Language: eng
Number of pages: 278
Subjects: Marketing research.; Marketing.
Description: xiv, 278 p. : 24 cm
Notes: Includes bibliographical references and index.