Strategic market planning
Subtitle: problems and analytical approaches
By: Derek F. Abell, John S. Hammond.
Contributors: Hammond, John S., 1937- joint author.
Publisher: Prentice-Hall
Published: 1979
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 527
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.