HBR guide to building your business case
By: Raymond Sheen with Amy Gallo
Contributors: Gallo, Amy (Business writer), author
Series: Harvard Business Review guides; Harvard business review guides
Publisher: Harvard Business Review Press
Published: 2015
Language: eng
Number of pages: 149
ISBN-13: 9781633690028
Subjects: Business planning; Planning; New business enterprises; Strategic planning
Other titles: Guide to building your business case; Building your business care
Description: "You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
Notes: Includes index.
Table of contents: title: Introduction : success is enabling a wise decision; title: Prepare. Know the basics of making a case ; Learn how your company evaluates cases; title: Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives; title: Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level; title: Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks; title: Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next?; title: Appendix A : avoid common mistakes; title: Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator.