Develop your marketing skills
By: Neil Richardson and Ruth Gosnay
Contributors: Gosnay, Ruth
Series: Creating success series; Creating success
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia, PA
Language: eng
Number of pages: 168
ISBN-13: 9780749462420; 9780749462246; 9780749462253
Subjects: Marketing; Management; Strategic planning
Table of contents: title: Marketing : separating fact from fiction; title: The marketing environment; title: Customers in all their glory; title: Using research to make informed decisions; title: Product management; title: Right time, right place, right quantity, right condition; title: You paid how much?; title: How communication works; title: Services marketing vs marketing services; title: How to create a marketing plan; title: Sustainable marketing in the 21st century; title: Questions answered.