Samsŏng kwa ssawŏ iginŭn chŏllyak
By: Yi Yong-chʻan, Sin Pyŏng-chʻŏl chiŭm.
Contributors: Sin, Pyŏng-chʻŏl.
Edition: Chʻopʻan
Publisher: Sallim
Published: 2004
Place of publication: Sŏul-si
Language: kor
Number of pages: 218
Subjects: Marketing -- Korea (South); Marketing -- Korea (South) -- Management.; Strategic planning -- Korea (South) -- Case studies.
Notes: "Strategic insight"--Cover.