European casebook on principles of marketing
By: edited by Jim Saker and Gareth Smith.
Contributors: Saker, Jim.; Smith, Gareth.
Series: The European casebook series on management; European casebook series in management.
Publisher: Prentice Hall
Published: 1997
Place of publication: London; New York
Language: eng
Number of pages: 258
Subjects: Marketing -- Europe -- Case studies.
Other titles: Principles on marketing
Notes: Includes bibliographical references.