How to develop successful sales promotions
By: Robert J. Kopp.
Contributors: American Management Association. Extension Institute.
Series: The Marketing management skills series
Publisher: American Management Association, AMA Extension Institute
Published: 1991
Place of publication: [New York] (135 W. 50th St., New York 10020)
Language: eng
Number of pages: 174
Subjects: Sales promotion -- Handbooks, manuals, etc.
Notes: Includes bibliographical references (p. 117-121) and index.