Consumer behavior
By: Frank R. Kardes, Maria L. Cronley, Thomas W. Cline
Contributors: Cronley, Maria L.; Cline, Thomas W. (Thomas Warren)
Publisher: South-Western, Cengage Learning
Published: 2011
Place of publication: Mason, OH
Language: eng
Number of pages: 421
ISBN-13: 9780538745406; 9780538746885
Subjects: Consumer behavior
Notes: Includes bibliographical references (p. 365-388) and indexes.