A choice modeling approach to evaluate effectiveness of brand development initiatives
By: Arindam Banerjee, Dheeraj Awasthy, Vivek Gupta.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2003-01-05; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2003-01-05.
Publisher: Indian Institute of Management
Published: 2003
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 26
Subjects: Brand choice -- India -- Mathematical models.; Brand name products -- India -- Decision making -- Mathematical models.
Description: With reference to India.
Notes: Includes bibliographical references (p. 15).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2004. 1 microfiche. Master microform held by: DLC.