The Market Research Toolbox
Subtitle: A Concise Guide for Beginners Second Edition
Edition: Second Edition edition
Publisher: Sage Publications, Inc
Published: June 15, 2005
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781412913195
Subjects: Market research; Social research & statistics; Marketing research; Management - General; Business & Economics; Business / Economics / Finance; Business/Economics; Methodology; Marketing - Research; Business & Economics / Marketing / General; Marketing - Direct; Public Relations
First sentence: Market research is a marketing activity, and marketing is a philosophy concerning how to succeed in business.