Decline and Fall.
Edition: [1st ed.]
Publisher: Harper & Row
Published: 1970
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 499
Subjects: Curtis Publishing Company; The Saturday evening post
Description: Friedrich was one of the top editors of the original Saturday Evening Post for about 10 years until its demise in the late '60s. The book is a description of all of the mis-steps that led to the collapse of the Post. It's also, inadvertently, about the change in American business that took place at that time when conglomerates were devouring (and later, evacuating) old-economy warhouses like Curtis Publishing (the publisher of the Post). It's a sad book with an elegiac quality--particularly moving are the last chapters when everyone sees the disaster coming but can't stop it. Friedrich clearly loved the Post and it shows in this wise book. The writing is fresh and clean as one would expect. -- Amazon.com
Notes: "A note on sources": p. [491]-492.