Business Theory and Practice
Publisher: Bookboon.com
Published: 2015
ISBN-13: 9788740308358
Table of contents: title: Content; title: 1. Planning and forecasting; title: 1.1. Meaning of business; title: 1.2. Basic policies of business; title: 1.3. Planning; title: 1.4. Forecasting; title: 2. Modern business; title: 2.1. Types of enterprises; title: 2.2. Types of businesses; title: 2.3. The interdependence of enterprises; title: 2.4. Types of business units; title: 2.5. Who controls limited companies?; title: 2.6. The Board of directors; title: 2.7. Channels of distribution; title: 2.8. Types of trading enterprises; title: 2.9. Own brands and private labels; title: 3. Financing of businesses; title: 3.1. Commonly used terms; title: 3.2. Meaning of capital; title: 3.3. Raising the capital; title: 3.4. Raising additional finance; title: 4. Starting a business; title: 4.1. Business plans; title: 4.2. Assessing market potential; title: 4.3. Purchasing existing businesses; title: 5. Business organization; title: 5.1. Delegation of responsibility; title: 5.2. Expansion of business; title: 5.3. Types of organizational structure; title: 5.4. Communication in business; title: 6. Budgeting and pricing policy; title: 6.1. Importance of budgeting; title: 6.2. Budgetary control; title: 6.3. Standards in business; title: 6.4. Pricing Policy; title: 7. Credit control and discounts; title: 7.1. Introduction; title: 7.2. Importance of allowing credit; title: 7.3. Effect of allowing credit on demand; title: 7.4. Forms of credit; title: 7.5. Dangers in allowing credit; title: 7.6. Principles of credit control; title: 7.7. Discounts; title: 8. Management of personnel; title: 8.1. Human resource; title: 8.2. Recruitment of personnel; title: 8.3. Recruitment process; title: 8.4. Selection; title: 8.5. Induction, training and development; title: 8.6. Training and development; title: 8.7. Employee counseling; title: 8.8. Equal Opportunity Policy; title: 8.9. Remuneration; title: 9. Stock Control and Stores Management; title: 9.1. Introduction – Why stocks are held; title: 9.2. What is involved in store management; title: 9.3. Relationship between stores and other departments; title: 9.4. Stock verification; title: 9.5. Inventory control; title: 9.6. Concept of purchasing; title: 9.7. Purchasing methods; title: 10. Sales and marketing; title: 10.1. Importance of salesmanship; title: 10.2. Sales and marketing management; title: 10.3. Sales promotion campaigns; title: 10.4. Types of sales promotion; title: 10.5. Advertising; title: 10.6. The sales team; title: 11. Production management and Industrial administration; title: 11.1. What production involves; title: 11.2. Factors for efficient production; title: 11.3. Production policy; title: 11.4. Methods of production; title: 11.5. Factory location, planning and layout; title: 11.6. Materials handling; title: 11.7. Production planning and control; title: 12. Financial accounting; title: 12.1. Need; title: 12.2. Bookkeeping; title: 12.3. Principles of bookkeeping; title: 12.4. Books of account; title: 13. Office organization and control; title: 13.1. Introduction; title: 13.2. Functions of the office; title: 13.3. Office location and layout; title: 13.4. Planning the office layout; title: 13.5. The office environment; title: 14. References; title: 15. The Author