The Chasm Companion
Subtitle: A Field Guide to Crossing the Chasm and Inside the Tornado
Contributors: Geoffrey A. Moore (Foreword)
Publisher: Capstone
Published: September 30, 2005
Language: eng
Format: Paperback
Number of pages: 348
ISBN-13: 9781841124681
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Strategic Planning; Corporate & Business History - General; Business & Economics / Decision-Making & Problem Solving; Decision Making & Problem Solving
Table of contents: title: Foreword
pagenum: ix; title: Acknowledgments
pagenum: xiii; title: Introduction
pagenum: xvii; label: Part 1
title: How High-Tech Markets Develop
pagenum: 1; label: 1
title: Back to the Basics
pagenum: 3; label: 2
title: The Basis for Strategy Decisions
pagenum: 9; label: 3
title: The Early Market
pagenum: 17; label: 4
title: The Chasm
pagenum: 34; label: 5
title: The Bowling Alley
pagenum: 41; label: 6
title: The Tornado
pagenum: 53; label: 7
title: Main Street
pagenum: 76; label: Part 2
title: Developing a Strategy
pagenum: 93; title: Introduction
pagenum: 95; label: 8
title: Finding Your Place on the Technology Adoption Life Cycle
pagenum: 98; label: 9
title: Assessing the Sources and Impact of Discontinuity
pagenum: 105; label: 10
title: Building a Market Development Strategy
pagenum: 109; label: 11
title: Market Development Strategy Checklist: Market Creation Variables
pagenum: 116; label: 12
title: Market Development Strategy Checklist: Market Attractiveness Variables
pagenum: 136; label: 13
title: Market Development Strategy Checklist: Market Penetration Variables
pagenum: 163; label: Part 3
title: Taking the Market Development Strategy to Market
pagenum: 207; title: Introduction
pagenum: 209; label: 14
title: Strategy Validation
pagenum: 211; label: 15
title: Whole Product Management
pagenum: 218; label: 16
title: Marketing Communications Planning
pagenum: 226; label: 17
title: Field Engagement Strategy
pagenum: 259; title: Epilogue: Using This Book
pagenum: 279; title: Appendix
pagenum: 281; title: Worksheets
pagenum: 297; title: Index
pagenum: 313