Ittijāhāt jadīdah fī al-taswīq
By: taʼlīf Ūbrī Wīlsūn ; taqdīm Fīlīb Kūtlar ; taʻqīb Thiyūdūr Līvīt ; tarjamat Nīvīn Ghurāb.
Contributors: Levitt, Theodore, 1925-2006.
Edition: al-Ṭabʻah 1
Publisher: al-Dār al-Dawlīyah lil-Nashr wa-al-Tawzīʻ
Published: 1996
Place of publication: al-Qāhirah
Language: ara
Number of pages: 227
Subjects: Marketing
Other titles: New directions in marketing
Work titles: New directions in marketing.
Description: Marketing.
Notes: Includes bibliographical references (p. 223-227).

Translated from English.