Advertising
Subtitle: selling the consumer
By: by John Lee Mahin
Publisher: Pub. by Doubleday, Page & Company for the Associated Advertising Clubs of the World
Published: 1916
Place of publication: [Garden City, New York]
Language: eng
Number of pages: 298
Subjects: Advertising
Notes: "First edition, 1914; second edition, 1916."

"References" at end of most of the chapters