Wordcraft
Subtitle: The Art of Turning Little Words into Big Business
Publisher: Crown
Published: April 20, 2004
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781400051045
Subjects: Marketing; Careers - Other Specific Fields; Business & Economics; Business / Economics / Finance; Marketing - Product Management; Business/Economics; Marketing - General; Case studies; Business & Economics / Marketing / General; Advertising; Brand name products; Business names