On the conduct of in-store field experiments
By: by Ronald C. Curhan.
Contributors: Marketing Science Institute.
Series: Report--Marketing Science Institute ; no. 75-116
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 14
Subjects: Retail trade -- Research.; Marketing research.
Notes: "Preliminary research report."

Bibliography: p. 14.