Brand turnaround
Subtitle: how brands gone bad returned to glory and the seven game changers that made the difference
By: Karen Post
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 262
ISBN-13: 9780071775281
Subjects: Brand name products; Management; Technological innovations; Branding (Marketing)
Description: How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Notes: Includes bibliographical references and index.
Table of contents: title: It's a brand new game; title: Mission possible : brands can turn around; title: The warning is on the label and the clock is ticking; title: Chains hold you hostage : change can set you free; title: Seven game changers that made the difference; title: Game changer 1: Take responsibility; title: Game changer 2: Never give up; title: Game changer 3: Lead strong; title: Game changer 4: Stay relevant; title: Game changer 5: Keep improving; title: Game changer 6: Build equity; title: Game changer 7: Own your distinction.