Soda politics
Subtitle: taking on big soda (and winning)
By: Marion Nestle
Published: 2015
Language: eng
Number of pages: 508
ISBN-13: 9780190263430
Subjects: Consumer protection; Marketing; Food Industry; Carbonated beverages; Dietary Sucrose; Adverse effects; Politics; Consumer Advocacy; Carbonated Beverages
Notes: Includes bibliographical references and index.
Table of contents: title: What is soda? Why advocacy is needed; title: Sodas and health; title: The soda industry and how it works; title: Targeting children; title: Targeting minorities and the poor; title: "Softball" marketing tactics: recruiting allies, co-opting critics; title: More "softball" tactics: mitigating environmental damage; title: "Hardball" tactics: defending turf, attacking critics; title: Advocacy: soda caps, taxes, and more.