The Health care industry in transition--the emerging role of marketing research
Subtitle: transcript proceedings
By: An ARF Key Issues Workshop, the New York Hilton, November 24, 1987.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 99
Subjects: Medical care -- United States -- Marketing -- Congresses.; Marketing research -- United States -- Congresses.
Notes: Includes bibliographical references.