Disrupted
Subtitle: from Gen Y to iGen: communicating with the next generation
By: Stefan Pollack ; with Noemi Pollack and Mark Havenner
Contributors: Pollack, Noemi; Havenner, Mark
Edition: 1st edition
Publisher: Pacific Coast Creative Publishing
Published: 2013
Place of publication: Los Angeles
Language: eng
Number of pages: 143
ISBN-13: 9780983964155
Subjects: Brand choice; Young adult consumers; Management; Consumer satisfaction; Brand loyalty; Consumer behavior; Customer relations
Notes: Includes bibliographical references (pages137-143).