Public Relations Handbook (Media Practice)
Edition: 1 edition
Publisher: Routledge
Published: July 6, 2001
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780415213349
Subjects: Public Relations; Language Arts & Disciplines; Business / Economics / Finance; Language; Advertising & Promotion; Communication; Corporations
First sentence: Most students - and, indeed, practitioners - are familiar with the problem of trying to explain what they are studying or how they are earning their living: 'Public relations?