Tourism discourse
Subtitle: language and global mobility
By: Crispin Thurlow, Adam Jaworski.
Contributors: Jaworski, Adam, 1957-
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781403987969
Subjects: Tourism -- Social aspects; Language and culture; Culture and globalization; Discourse analysis
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: mediating global mobilities: language, tourism, globalization; title: Elite mobility and global lifestyles: inflight magazines; title: Borrowed genres and the language market: trade signs and business cards; title: Transient identities, new mobilities: holiday postcards; title: Linguascaping the exotic: newspaper travelogues; title: Language crossing and identity play: TV holiday programmes; title: The commodification of local linguacultures: guidebook glossaries; title: Conclusion: tourism discourse and banal globalization.