Marketing Metrics
Subtitle: 50+ Metrics Every Executive Should Master
Edition: 1 edition
Publisher: Wharton School Publishing
Published: April 18, 2006
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780131873704
Subjects: Market research; Sales & marketing management; Mathematical Models; Business / Economics / Finance; Advertising & Promotion; Business & Economics; Marketing Research; Business/Economics; Marketing - Research; Sales & Selling - Techniques; Business & Economics / Marketing / General; Applied; Marketing