Global marketing
By: Warren J. Keegan, Mark C. Green.
Contributors: Green, Mark C.
Edition: 4th ed.
Publisher: Pearson/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 636
Subjects: Export marketing.; Internationale marketing.
Description: Resource added for the Global Business program 101381.
Notes: Includes bibliographical references and indexes.