Marketing classics
Subtitle: a selection of influential articles
By: (compiled by) Ben M. Enis, Keith K. Cox.
Contributors: Enis, Ben M. 1942-; Cox, Keith K.
Edition: 4th ed.
Publisher: Allyn and Bacon
Published: 1981
Place of publication: Boston (Mass.); London
Language: eng
Number of pages: 533
Subjects: Marketing.
Notes: Previous ed., 1977.

Includesbibliographies and index.