Consumer behavior
By: [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell.
Contributors: Kollat, David T., joint author.; Blackwell, Roger D., joint author.
Edition: 2d ed.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 689
Subjects: Consumer behavior.; Marketing research.
Notes: Includes bibliographical references.