Lifestyle brands
Subtitle: a guide to aspirational marketing
By: by Stefania Saviolo, Antonio Marazza
Contributors: Marazza, Antonio
Publisher: Palgrave Macmillan
Published: 2013
Place of publication: Houndmills, Basingstoke; New York, NY
Language: eng
Number of pages: 141
ISBN-13: 9781137285928
Subjects: Product management; Consumer behavior; Branding (Marketing); Lifestyles
Description: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Notes: Includes index and bibliographical references.
Table of contents: title: Contents note continued: 5.5.5.Expression (product, communication and experience); title: 5.5.6.Visionary Leadership and organisational mechanisms; title: 5.6.Are you not a Lifestyle Brand? Perhaps this is why.