Attitude change through visual imagery in advertising
By: by John R. Rossiter, Larry Percy
Contributors: Percy, Larry
Series: Research working paper ; no. 230A; Research working papers (Columbia University. Graduate School of Business) -- no. 230A.
Publisher: Graduate School of Business, Columbia University
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 21
Subjects: Advertising; Psychological aspects; Motivation research (Marketing); Commercial art
Notes: Bibliography: leaves 14-15.