Modern marketing research
Subtitle: concepts, methods, and cases
By: Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Contributors: Kinnear, Thomas C., 1943-; Taylor, James R. 1938-
Publisher: Thomson Custom Solutions
Published: 2008
Place of publication: Mason, OH
Language: eng
Number of pages: 689
Subjects: Marketing research; Marketing -- Management
Notes: Includes bibliographical references and indexes.