Measuring the effectiveness of image and linkage advertising
Subtitle: the nitty-gritty of maxi-marketing
By: Arch G. Woodside.
Publisher: Quorum Books
Published: 1996
Place of publication: Westport, Conn
Language: eng
Number of pages: 251
Subjects: Advertising -- Brand name products.; Brand choice.; Corporate image.
Notes: Includes bibliographical references (p. [245]-247) and index.