Getting reputation right
Subtitle: a risky business
By: [by Glenda Myles and Karen Schoening-Thiessen].
Contributors: Schoening-Thiessen, Karen.
Series: Organizational excellence; Report -- 449-03.; Report (Conference Board of Canada) -- 449-03.
Publisher: Conference Board of Canada
Published: 2003
Place of publication: Ottawa, ON
Language: eng
Number of pages: 19
Subjects: Corporate image -- Canada -- Case studies; Brand name products -- Canada -- Management -- Case studies; Corporations -- Public relations -- Canada -- Case studies
Genres: Case studies.
Notes: Cover title.

"June 2003"--Cover.

Includes case studies of Clarica, Dofasco Inc., The Body Shop Canada, and Bank of Canada.