Consumer Behavior
Subtitle: Implications for Marketing Strategy
Edition: 5th edition
Publisher: Richard D Irwin; McGraw-Hill Higher Education
Published: January 1992
Language: eng
Format: Hardcover
Number of pages: 688
ISBN-13: 9780256094091
Subjects: Sales & marketing; Marketing - Research; Business / Economics / Finance; Case studies; Consumer Behavior; Market surveys; United States; Business/Economics