Europe at the seaside
Subtitle: the economic history of mass tourism in the Mediterranean
By: edited by Luciano Segreto, Carles Manera, and Manfred Pohl.
Contributors: Segreto, Luciano.; Manera, Carles, 1957-; Pohl, Manfred, 1944-
Publisher: Berghahn Books
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 304
ISBN-13: 9781845453237
Subjects: Tourism -- Mediterranean Region -- History; Package tours -- Mediterranean Region -- History; Cruise lines -- Mediterranean Region -- History; Seaside resorts -- Mediterranean Region -- History
Notes: Includes bibliographical references and index.
Table of contents: title: Flying visits : the growth of British air package tours, 1945/1975 / Peter Lyth; title: The transformation of the economic model of the Balearic Islands : the pioneers of mass tourism / Carles Manera, Jaume Garau-Taberner; title: Tourism and business during the twentieth century in Greece : continuity and change / Margarita Dritsas; title: The development of the Portuguese hotel business, 1950/1995 / Benedita Cømara; title: Sending the Italians on holiday : the alpitour group / Luciano Segreto; title: Rimini : a mass tourism resort which based its success on an original mix of Italian style and foreign models / Patrizia Battilani; title: The expansion strategies of the Majorcan hotel chains / Antoni Serra; title: The French group Accor and tourism (since 1967) : business tourism without a mass tourism strategy / Hubert Bonin; title: Club Møditerranøe, 1950/2002 / Ellen Furlough; title: Tourism on the French Riviera / Philippe Mioche; title: Tourism on the Costa del Sol / Carmelo Pellejero-Martønez.