Building support for your school
Subtitle: how to use children's work to show learning
By: Judy Harris Helm, Amanda Helm
Contributors: Helm, Amanda
Publisher: Teachers College Press
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 120
ISBN-13: 9780807747148
Subjects: Lehrer; Communication en éducation; Unterrichtsprozess; Advocacy advertising; Schüler; Communication in education; Kommunikation; Publicité-plaidoyer
Description: "This book demonstrates how educators can use children's work to communicate what is being learned in early childhood and elementary school classrooms. Extending the work begun in Windows on Learning: Documenting Young Children's Work, this book combines Judy Helm's experience with documentation and Amanda Helm's expertise in marketing and public relations to provide the tools educators need to present powerful evidence other than test scores that children are learning. Amanda Helm is an assistant professor of marketing at the University of Wisconsin-Whitewater."--Jacket.
Notes: Includes bibliographical references (p. 115-116) and index.
Table of contents: title: Opening windows into schools: today's communication challenges; title: Opening windows for educators: the need to communicate strategically; title: Window on the communication process: how professional communicators view communication; title: Strategy one: analyze your audience: understanding education audiences; title: Strategy two: invest in the most credible communicators: teachers, principals, and children; title: Strategy three: convince with evidence: the power of documentation; title: Strategy four: plan your message: deciding what to say; title: Strategy five: incorporate evidence: ways to share your documentation; title: Strategy six: follow design conventions: making communication look professional; title: Strategy seven: reach out to the media : connecting with your community; title: Foundation builders: resources for thinking strategically; title: Tools for opening windows: looking professional.