Hierarchical models in concept testing new products
Subtitle: an experimental analysis of message effect
By: by Abram Poczter
Published: 1981
Language: eng
Number of pages: 333
Subjects: New products; Communication in marketing
Notes: Typescript (photocopy)

"81-25,370."

Thesis (Ph. D.)--Columbia University, 1981.

Bibliography: leaves 140-148.

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1981. 1 microfilm reel.  35 mm.