Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective w/ Premium Content Card
Edition: 7 edition
Publisher: McGraw-Hill/Irwin
Published: May 15, 2006
Language: eng
Format: Hardcover
Number of pages: 820
ISBN-13: 9780073255965
Subjects: Advertising; Business / Economics / Finance; Business & Economics; Coursepacks; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing - General