The group depth interview
Subtitle: principles and practice
By: Alfred E. Goldman, Susan Schwartz McDonald.
Contributors: McDonald, Susan Schwartz.
Series: PH/AMA series in marketing
Publisher: Prentice-Hall; Prentice Hall
Published: 1987
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 197
Subjects: Interviewing in marketing research.
Notes: Includes bibliographical references and index.