The effect of firm size, brand strategy and strategic objectives on brand performance
Subtitle: empirical and comparative evidence from Turkish and EU firms
By: by M. Oktemgil.
Contributors: Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series -- 2003-26
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 19
Notes: At head of title: Turkey-EU Business Research Group.

Includes bibliographical references.