Global Marketing
Subtitle: Foreign Entry, Local Marketing &  Global Management (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 3rd edition
Publisher: Irwin/McGraw-Hill
Published: July 2002
Language: eng
Format: Hardcover
Number of pages: 654
ISBN-13: 9780071195638
Subjects: International business; Sales & marketing; International - Marketing; Business / Economics / Finance; Business/Economics; Export marketing; Management