Business Market Management
Subtitle: Understanding, Creating, and Delivering Value (3rd Edition)
Edition: 3 edition
Publisher: Prentice Hall
Published: June 11, 2008
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780136000884
Subjects: Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General