Instructor's manual
Subtitle: [for] The Marketing research guide / Robert E. Stevens ... [et al.]
By: prepared by Robert E. Stevens with David L. Loudon and Siu Ngan Choi.
Contributors: Stevens, Robert E., 1942-; Loudon, David L.; Choi, Siu Ngan.
Edition: 2nd ed.
Publisher: Haworth
Published: 1997
Place of publication: New York
Language: eng