"Marketing accountant" the emerging resource person within the accounting profession
Subtitle: an investigation of the expectations of business firms when they advertise for accountants with marketing skills and knowledge
By: by C. Durden.
Series: Discussion paper,; no. 79; Discussion paper series (Massey University. Dept. of Accountancy ;; no. 79.
Publisher: Dept. of Accountancy, Massey University
Published: 1988
Place of publication: Palmerston North, N.Z
Language: eng
Number of pages: 26
Subjects: Accounting -- Marketing.; Advertising -- Accountants.
Notes: Includes bibliographical references (p. 25-26).