Strategic Market Management
Edition: 7International Ed edition
Publisher: John Wiley and Sons (WIE)
Published: September 3, 2004
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780471659037
Subjects: Sales & marketing; Business/Economics
First sentence: In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.