Integrirovannye PR-kommunikat︠s︡ii
Subtitle: svi︠a︡zi s obshchestvennosti︠u︡ kak komponent integrirovannykh marketingovykh kommunikat︠s︡iĭ
By: F.I. Sharkov.
Publisher: RIP-kholding
Published: 2004
Place of publication: Moskva
Language: rus
Number of pages: 271
Subjects: Business communication.; Marketing.
Notes: Includes bibliographical references.