Quantifier le public
Subtitle: histoire des mesures d'audience de la radio et de la télévision
By: Cécile Méadel
Series: Collection Médias et publicité; Médias et publicité
Publisher: Economica
Published: 2010
Place of publication: Paris
Language: fre
Number of pages: 283
ISBN-13: 9782717858082
Subjects: Rating; Radio programs; Television viewers; Television programs; Measurement; Radio audiences; History
Notes: Includes bibliographical references (p. [249]-264).