The marketing challenge of 1992
By: John A. Quelch, Robert D. Buzzell, Eric Salama.
Contributors: Buzzell, Robert D. 1933-; Salama, Eric.
Publisher: Addison-Wesley Pub. Co.
Published: 1990
Place of publication: Reading, Mass
Language: eng
Number of pages: 390
Subjects: Marketing -- European Economic Community countries -- Case studies.; Corporations, Foreign -- European Economic Community countries.; Europe -- Economic integration.
Notes: Includes bibliographical references.