New economy expression
Subtitle: redefining marketing in the multichannel age
By: David Mercer.
Series: New economy excellence series
Publisher: Wiley
Published: 2001
Place of publication: Chichester; New York
Language: eng
Number of pages: 274
Subjects: Electronic commerce -- Management; Internet marketing
Description: "David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business."--Jacket.
Notes: Includes bibliographical references (p. [263]) and index.