Managing customer relationships
Subtitle: a strategic framework
By: Don Peppers, Martha Rogers
Contributors: Rogers, Martha, 1952-
Edition: 2nd ed.
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 512
ISBN-13: 9780470423479
Subjects: Management; Marketing; Information storage and retrieval systems; Relationship marketing; Customer relations; Consumers' preferences
Notes: Includes bibliographical references and index.
Table of contents: title: Evolution of relationships with customers; title: The thinking behind customer relationships; title: Customer relationships : basic building blocks of IDIC and trust; title: Identifying customers; title: Differentiating customers : some customers are worth more than others.