Advertising works 14
Subtitle: proving the effectiveness of marketing communications
By: edited and introduced by Les Binet.
Contributors: Binet, Les.; World Advertising Research Centre.; Institute of Practitioners in Advertising.
Publisher: World Advertising Research Center
Published: 2006
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 344
ISBN-13: 9781841161839
Subjects: Advertising -- Awards -- Great Britain -- Case studies.
Genres: Case studies.
Notes: Published in association with the IPA.

Includes DVD in pocket attached to inside front cover.

Includes bibliographical references and index.