Stratagem
Subtitle: cases on retail, products, services, and trends
By: Meenakshi Radhakrishnan-Swami.
Series: Business standard-McGraw-Hill professional -- Business essential series
Publisher: Tata McGraw-Hill Pub. Co.
Published: 2007
Place of publication: New Delhi; New York
Language: eng
Number of pages: 354
ISBN-13: 9780070617612
Subjects: Strategic planning -- India.; Business planning -- India.; Commercial products -- India -- Marketing.; Retail trade -- India -- Management.
Other titles: Business standard.
Description: Excerpts of author's columns from the Business standard focussed on strategic planning of commercial and retail trade in India.