Understanding Services Management
Subtitle: Integrating Marketing, Organizational Behaviour, Operations and Human Resource Management
Contributors: William J. Glynn (Editor); James G. Barnes (Editor)
Publisher: John Wiley & Sons Ltd (Import)
Published: October 1995
Language: eng
Format: Paperback
Number of pages: 512
ISBN-13: 9780471960669
Subjects: Management & management techniques; Sales & marketing management; Service industries; Service Industries Management; Business / Economics / Finance; Business/Economics; Management; Customer services; Marketing