Trademark and deceptive advertising surveys
By: edited by Shari S. Diamond and Jerre B. Swann
Edition: 1st ed.
Publisher: American Bar Association
Published: 2012
Place of publication: Chicago
Language: eng
Number of pages: 408
ISBN-13: 9781614384748
Subjects: Trademarks; Methodology; Market surveys; Law and legislation; Deceptive advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Surveys in modern litigation involving trademarks and deceptive advertising; title: The use of pilot tests and pretests in consumer surveys; title: The universe; title: Likelihood of confusion; title: Secondary meaning surveys; title: Genericness surveys in trademark disputes: under the gavel; title: Dilution surveys under the Trademark Dilution Revision Act; title: Surveys in dilution cases II; title: Swann's rebuttal to Diamond; title: Survey evidence in false advertising cases; title: Control foundations rationales and approaches; title: Design issues for controls; title: Demand effects in likelihood of confusion surveys: the importance of marketplace conditions; title: Are closed-ended questions leading questions?; title: Internet surveys for evaluating trademark infringement and deceptive advertising; title: Survey percentages in Lanham Act matters; title: The Daubert revolution and Lanham Act surveys; title: Survey critiques.