The world's best-known marketing secret
Subtitle: building your business with word-of-mouth marketing
By: Ivan R. Misner.
Edition: Rev. ed.
Publisher: Bard Press
Published: 2000
Place of publication: Austin
Language: eng
Number of pages: 221
Subjects: Marketing.; Word-of-mouth advertising.
Notes: Includes bibliographical references (p. 207-212) and index.