Advertising to Children
Subtitle: new directions, new media
Publisher: Palgrave Macmillan
Published: 2014
Place of publication: Houndmills, Basingstoke, Hampshire, England; New York
Language: eng
Format: Hardcover
Number of pages: 254
ISBN-13: 9780230252028
Table of contents: title: 1. Introduction / Barrie Gunter, Caroline Oates, Fran Blumberg & Mark Blades; title: 2. Do Very Young Children Understand Persuasive Intent in Advertisements? / Moondore Ali & Mark Blades; title: 3. The Development of Children's Scepticism about Advertising / Maria T. Chu, Mark Blades & Jane Herbert; title: 4. Commercial Food Promotion to Children / Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham & Jason C.G. Halford; title: 5. Alcohol Advertising and Young People / Barrie Gunter; title: 6. Advertising to Children in China / Kara Chan; title: 7. Parents' Beliefs About, and Attitudes Towards, Marketing to Children / Caroline Oates, Nicki Newman & Athanasia Tziortzi; title: 8. The Family's Role in Children's Interpretation of Advertising / Moniek Buijzen; title: 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising / Fran C. Blumberg, Jessica M. Williams & Brian Kelley; title: 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness / Laura Owen, Charlie Lewis & Susan Auty; title: 11. Young Children's Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages / Shiying Li, Megan Pickering, Moondore Ali, Mark Blades & Caroline Oates; title: 12. The Influence of Advergames on Children's Consumer Choices and Behavior / Amanda E. Staiano & Sandra L. Calvert; title: 13. Conclusions / Caroline Oates, Fran Blumberg, Barrie Gunter & Mark Blades