Marketing
Edition: 4 edition
Publisher: Barrons Educational Series
Published: June 1, 2008
Language: eng
Format: Paperback
Number of pages: 576
ISBN-13: 9780764139321
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: This chapter introduces marketing functions, values, philosophies, and perspectives that inform the strategic marketing planning (SMP) process discussed throughout this book.
Notes: Barron's Business Review Series