Norman Bel Geddes
Subtitle: American Design Visionary
Publisher: Bloomsbury Publishing Plc
Published: 2018
Language: eng
ISBN-13: 9781474284592
Subjects: Designers; Design, united states
Description: "Norman Bel Geddes has long been considered the "founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style "his notion of "practical vision'" was central to his work, and highly influential on the professional practice of American industrial design in general."--