Advertising and cultural politics in global times
By: by Pamela Odih.
Publisher: Ashgate
Published: 2010
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9780754677116; 9780754694281
Subjects: Advertising; Consumption (Economics) -- Political aspects; Social control; Power (Social sciences)
Notes: Includes bibliographical references and index.
Table of contents: title: Governing neoliberal vistas and the cultural politics of economic life; title: Governmentality and the political economy of the sign; title: Inversions in the political economy of global signs; title: Aesthetic disruptions in the cultural politics of representation; title: Semiology of time in postmodern cultural politics; title: Political economy of citizen branding; title: Aesthetics as the transgressive politics of the self; title: Technoscapes and the geo-politics of global advertising; title: Conclusion: towards a transgressive techno-political caesura.