Knowledge, quality surrogates and idea adoption
By: Paul Anand , Chong Ju Choi, Keith Grint.
Contributors: Choi, Chong Ju.; Grint, Keith.; Oxford Centre for ManagementStudies.
Series: Management research papers -- 93/3; Management research paper (Templeton College, Management Centre) -- no3.
Publisher: Templeton College, Management Centre
Published: 1993
Place of publication: Oxford
Language: eng
Subjects: Consumer behavior.
Notes: Includes bibliographical references.