The invisible sale
Subtitle: how to build a digitally powered marketing and sales system to better prospect, qualify and close leads
By: Tom Martin
Publisher: Que Publishing; Que
Published: 2014
Language: eng
Number of pages: 258
ISBN-13: 9780789751355
Subjects: Sales management; Selling; Internet marketing
Description: "Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language…real-life case studies…easy-to-understand templates…and actionable solutions!"--Back cover.
Notes: Includes bibliographical references and index.