Relationship Marketing
Subtitle: Strategy and Implementation (The Chartered Institute of Marketing series)
Publisher: Butterworth-Heinemann
Published: May 24, 1999
Language: eng
Format: Hardcover
Number of pages: 509
ISBN-13: 9780750636261
Subjects: Sales & marketing management; Customer Service; Marketing; Business & Economics; Business / Economics / Finance; Relationship marketing; Business/Economics; Public Relations; Marketing - General; Business & Economics / Marketing / General
First sentence: 'These are turbulent times in the world of organizations', observed Miles and Snow more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium.