Microsoft rebooted
Subtitle: how Bill Gates and Steve Ballmer reinvented their company
By: Robert Slater
Publisher: Portfolio
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 257
Subjects: Computer software industry; Microsoft Corporation
Description: "As late as 2002, there was widespread doubt whether Microsoft would be able to recover from the massive antitrust lawsuit that the Justice Department had pursued against it since 1998. The media and the business world watched skeptically, remembering a similar lawsuit that had almost leveled IBM in the early eighties." "Microsoft Rebooted picks up where all the previous Microsoft books leave off. Robert Slater explains exactly how the company has adapted in the past few years, taking readers into Microsoft's inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide." "With unprecedented access to key players, including extensive interviews with Chairman Bill Gates and CEO Steve Ballmer, Slater goes behind the closed doors of one of the world's most extraordinary companies, revealing its inner workings."--BOOK JACKET.
Notes: Includes bibliographical references (p. 243-249) and index.
Table of contents: title: The Four-Year Crisis; title: A Surreal Halloween; title: The Lawyer Gates for the Defense; title: Emerging from the Crisis; title: The Most Unique Partnership in Business; title: Putting the Start-up to Bed; title: How Bill Gates Reinvented Microsoft; title: Yes, Mom, I'm Thinking; title: Meeting with Former African Prostitutes; title: How Steve Ballmer Reinvented Microsoft; title: Open and Respectful; title: The Discipline Revolution; title: Great People with Great Values; title: The New Culture of Being Friendly and Humble; title: The Rebooting of Microsoft; title: Has the Revolution Begun?