Creating the digital future
Subtitle: the secrets of consistent innovation at Intel
By: Albert Yu.
Publisher: Free Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 214
Subjects: Intel Corporation.; Semiconductor industry -- United States.; Intel microprocessors.; High technology industries -- United States -- Management.; Corporations -- United States.; Success in business -- United States.
Description: Intel Corporation has established itself as the undisputed trailblazer of microprocessor and silicon technologies. What exactly are the secrets of consistent innovation at Intel?

Top microprocessor expert and Intel insider Albert Yu reveals that the key lies in Intel's ability to reinvent itself. Dr. Yu shows how Intel "obsoletes" its own products and relentlessly raises the bar to the next level. He brings the reader into the results-oriented, hyper-innovative, creative Intel culture that thrives on fresh ideas, risk-taking, and learning from failure.

Yu shows how volume is a key to profits and describes how interactions between customers, marketers, and engineers often generate sparks that spawn great products. Intel has prevailed by learning lessons from its mistakes in fierce, bitter competition with Motorola and Sun's SPARC for strategic leadership of the high-technology world.
Notes: Includes bibliographical references (p. 205-206) and index.