Opinion leadership and new product adoption
By: by John O. Summers and Charles W. King.
Contributors: King, Charles Winston, joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 243
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1969
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 32
Subjects: Consumers.; New products.; Communication -- Social aspects.; Interpersonal relations.
Notes: Bibliography: leaves 31-32.