How to sell a service
Subtitle: guidelines for effective selling in a service business
By: Malcolm H.B. McDonald with John Leppard.
Contributors: Leppard, John.
Series: The Marketing series; Marketing series (London, England)
Publisher: Heinemann
Published: 1986
Place of publication: London
Language: eng
Number of pages: 149
Subjects: Selling.; Service industries.
Notes: Includes index.