Media management
Subtitle: a casebook approach
By: Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon.
Contributors: Sohn, Ardyth Broadrick, 1946-; Wicks, Jan LeBlanc.
Series: Communication textbook series
Publisher: L. Earlbaum Associates
Published: 1993
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 391
Subjects: Mass media -- Management -- Case studies.
Notes: Includes bibliographical references (p. 372-383) and indexes.