Maximizing Corporate Reputation Through Effective Governance
Subtitle: A Study Of Structures And Behaviors
Publisher: Dissertation.com
Published: June 30, 2004
Language: eng
Format: Paperback
Number of pages: 228
ISBN-13: 9781581122299
Subjects: Economics, Finance, Business and Industry; Ownership & organization of enterprises; Structural Adjustment; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: Over the past decade managers, especially in the United States, came to realize that intangible assets can generate far more value for a corporation than the immediate benefits generated through patent protection or, for example the acquisition of proprietary know-how about manufacturing processes, or special technologies.