Marketinggeschichte
Subtitle: die Genese einer modernen Sozialtechnik
By: Hartmut Berghoff (Hg.).
Contributors: Berghoff, Hartmut.; Niedersächsische Staats- und Universitätsbibliothek Göttingen.
Publisher: Campus; Campus Verlag
Published: 2007
Place of publication: Frankfurt; New York
Language: ger
Number of pages: 409
ISBN-13: 9783593383231
Subjects: Marketing -- Congresses.; Marketing -- History -- Congresses.; Marketing -- Study and teaching -- Congresses.
Genres: Congresses.
Notes: Papers from a workshop held Feb. 16-17, 2006, at the Staats- und Universitätsbibliothek Göttingen.

Includes bibliographical references and indexes.