Marketing Management
Subtitle: Cases and Readings
Contributors: Dennis H. Tootelian (Editor); Ralph M. Gaedeke (Editor); Leete A. Thompson (Editor)
Publisher: Scott Foresman & Co
Published: October 1979
Language: eng
Format: Hardcover
Number of pages: 498
ISBN-13: 9780876206065
Subjects: United States; Case studies; Marketing +; Management; Marketing