Marketing information systems
Subtitle: design and applications for marketers
By: Van Mayros and D. Michael Werner.
Contributors: Werner, D. Michael.
Publisher: Chilton Book Co.
Published: 1982
Place of publication: Radnor, Pa
Language: eng
Number of pages: 330
Subjects: Marketing -- Management.; Marketing research.; Management information systems.
Notes: Bibliography: p. [320]-323.
Includes index.