CIM Coursebook 00/01: Strategic Marketing Management
Subtitle: Planning and Control (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: September 15, 2000
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9780750649261
Subjects: Business strategy; Sales & marketing management; Business & Economics; Marketing - General; Professional - General; Business & Economics / Marketing / General; Designed / suitable for UK vocational qualifications; Study Guides