The Ultimate Book of Business Brands
Subtitle: Insights from the World's 50 Greatest Brands
Edition: 1 edition
Publisher: John Wiley & Sons
Published: March 15, 1999
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9781841120164
Subjects: Business competition; Sales & marketing; Corporate & Business History - General; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Marketing - General
First sentence: We would like to thank many of the usual suspects who provide us with work, inspiration and lunch.