Trade shows and exhibits
Subtitle: a handbook on the creation, execution, and evaluation of trade shows and exhibits as marketing tools.
By: Prepared under the auspices of the A.N.A. Shows and Exhibits Committee, by Donald G. Stewart.
Contributors: Association of National Advertisers. Shows and Exhibits Committee.
Publisher: Association of National Advertisers
Published: 1969
Place of publication: [New York]
Language: eng
Number of pages: 125
Subjects: Trade shows.