Measuring Customer Satisfaction
Subtitle: Hot Buttons and Other Measurement Issues
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: July 1, 2000
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780877572763
Subjects: Sales & marketing; Marketing - General; Marketing Research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Customer Service; Business & Economics / Marketing / General; Consumer satisfaction; Evaluation; United States