Economics of international business
Subtitle: a new research agenda
By: Mark Casson
Publisher: Edward Elgar; Elgar Publishing, Incorporated, Edward
Published: 2000
Place of publication: Cheltenham, UK; Northampton, Mass
Language: eng
Format: [electronic resource] :
Number of pages: 317
ISBN-13: 9781843767015
Subjects: Industries; Business; International Competition; Economics; Industrial organization (Economic theory); Research; International business enterprises; Methodology; International trade; Industrial policy; General; BUSINESS & ECONOMICS
Description: This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Cover; Copyright; Contents; Figures; Tables; Preface and acknowledgements; 1. Models of multinational enterprise: a new research agenda; 2. Foreign market entry: a formal extension of internationalization theory; 3. The boundaries of firms: a global systems perspective; 4. Bounded rationality, meta-rationality and the theory of international business; 5. The organization of the multinational enterprise: an information cost approach; 6. International joint ventures; 7. Real options in international business