How to create profitable new products
Subtitle: from mission to market
By: George Gruenwald ; foreword by Robert W. Galvin.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 487
Subjects: New products -- Management.; New products -- Marketing.
Other titles: Profitable new products
Description: George Gruenwald's definitive work is a comprehensive and up-to-date guide to developing new products and services. Gruenwald has experience in new product development with over 50 of the world's largest companies, making him uniquely qualified to advise businesses and entrepreneurs in the process of successful new product development. In How to Create Profitable New Products he sheds light on every step of the development process.
Notes: Includes bibliographical references (p. 473-475) and index.