Adventures in Misplaced Marketing
Publisher: Quorum Books
Published: September 30, 2001
Language: eng
Format: Hardcover
Number of pages: 248
ISBN-13: 9781567203523
Subjects: Sales & marketing; Consumer behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Business Communication - General; Communication; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: Textbooks provide useful summaries of material, but they can leave misleading impressions that my students hold as immutable as biblical text.