Transcript proceedings
Subtitle: readership measurement at a crossroads : same methods, different answers, why? : ARF Print Readership Research Workshop, Grand Hyatt Hotel, January 18-19, 1996
Contributors: Advertising Research Foundation
Publisher: Advertising Research Foundation
Published: 1996
Place of publication: New York, NY
Language: eng
Number of pages: 291
Subjects: Magazine Advertising; Research; Congresses; Newspaper Advertising
Other titles: Readership measurement at a crossroads; ARF Print Readership Research Workshop
Notes: "An ARF Key Issues Workshop"--Cover.