Marketing strategy
By: O.C. Ferrell, Michael D. Hartline.
Contributors: Hartline, Michael D.
Edition: 4e [ed.].
Publisher: Thomson South-Western
Published: 2008
Place of publication: Mason, OH
Language: eng
Number of pages: 717
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and indexes.