Pharmaceutical marketing
Subtitle: strategy and cases
By: Mickey C. Smith.
Publisher: Pharmaceutical Products Press
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 424
Subjects: Drugs -- Marketing.; Pharmaceutical industry.
Other titles: Principles of pharmaceutical marketing.
Notes: Includes bibliographical references and index.
Revision of: Principles of pharmaceutical marketing. 3rd ed. 1983.