Marketing Strategy
Subtitle: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
Edition: 5 edition
Publisher: McGraw-Hill/Irwin
Published: February 24, 2005
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780072961904
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing - Research; Management