The Marketer's Guide to Public Relations in the 21st Century
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: March 6, 2006
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780324312102
Subjects: Organizational theory & behaviour; Public Relations; Marketing +; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: The year 2000 not only marked the start of the new millennium; it was also the beginning of the second century of public relations.