Winning in the Indian Market
Subtitle: Understanding the Transformation of Consumer India
Edition: 1 edition
Publisher: Wiley
Published: November 2, 2007
Language: eng
Format: Paperback
Number of pages: 250
ISBN-13: 9780470821992
Subjects: Sales & marketing; Consumer Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; India; Consumer Behavior - General; Business & Economics / Consumer Behavior; International - General
Description: This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.