Research study on product design and test marketing
Subtitle: final report
By: Abhinandan K. Jain ... [et al.].
Contributors: Jain, Abhinandan K.; Indian Institute of Management, Ahmedabad.
Publisher: Indian Institute of Management
Published: 1998
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 134
Subjects: Marketing -- India.
Notes: Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 1999. 2 microfiches. Master microform held by: DLC.