1987 AMA educators' proceedings
By: editors, Susan Douglas ... [et al.].
Contributors: Douglas, Susan P.; American Marketing Association.
Series: Series,; no. 53; Series (American Marketing Association) ;; no. 53.
Publisher: American Marketing Association
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 287
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.; Export marketing -- Congresses.
Notes: Includes bibliographies and index.