Marketing success stories
By: edited by Michael Cant and Ricardo Machado ; authors, Annekie Brink ... [et al.].
Contributors: Cant, M. C. 1957-; Machado, Ricardo.; Brink, A.
Edition: 4th ed.
Publisher: Oxford University Press
Published: 2002
Place of publication: Oxford; New York; Cape Town
Language: eng
Number of pages: 340
Subjects: Marketing -- South Africa -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.