Persuasive Imagery
Subtitle: A Consumer Response Perspective (Advertising and Consumer Psychology)
Contributors: Linda M. Scott (Editor); Rajeev Batra (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: February 1, 2003
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780805842029
Subjects: Advertising; Advertising industry; Social, group or collective psychology; Industrial & Organizational Psychology; Psychology Of Special Subjects; Business / Economics / Finance; Psychology; Persuasion (Psychology); Advertising & Promotion; Applied Psychology; Business & Economics / Advertising & Promotion; Imagery (Psychology); Psychological aspects