Pricing in big business
Subtitle: a case approach
By: by A. D. H. Kaplan, Joel B. Dirlam and Robert F. Lanzillotti.
Contributors: Dirlam, Joel B.; Lanzillotti, Robert F.
Publisher: Brookings Institution
Published: 1963
Place of publication: Washington
Number of pages: 344
Subjects: Pricing -- Case studies
Genres: Case studies