Beyond consumer marketing
Subtitle: sectoral marketing and emerging trends
By: J.S. Panwar.
Publisher: Response Books
Published: 2004
Place of publication: New Delhi; Thousand Oaks, Calif
Language: eng
Subjects: Marketing -- India; Target marketing -- India; Marketing -- India -- Forecasting; Consumers -- India
Notes: Includes bibliographical references and index.
Table of contents: title: The domestic market environment: opportunities and challenges; title: Agricultural marketing: a low key affair; title: Rural marketing: the changing scenario; title: Non-profit marketing; title: Services marketing; title: Marketing of industrial goods; title: From commodity marketing to branding; title: Unleashing the power of packaging; title: Taking advantage of pace; title: E-merging commerce; title: The changing face of retailing in India; title: Protecting the consumer; title: Environmental issues in business and marketing.