Sales Promotion
Subtitle: Concepts, Methods, and Strategies
Edition: 1st edition
Publisher: Prentice Hall
Published: May 3, 1995
Language: eng
Format: Paperback
ISBN-13: 9780134423029
Subjects: Economics, Finance, Business and Industry; Sales & Selling - General; Business & Economics / Sales & Selling; Business / Economics / Finance
First sentence: Managers often justify their use of promotion simply as the most reliable way to increase sales.