Showmanship in advertising
Subtitle: the fundamentals of salesmanship in print
By: by Bill Hendricks [and] Montgomery Orr.  Introd. by Charles (Chick) Lewis.
Contributors: Orr, Montgomery, 1908- joint author.
Publisher: Showmen's Trade Review
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 220
Subjects: Advertising.; Advertising -- Theaters.