Implicit Measures of Attitudes
Contributors: Bernd Wittenbrink (Editor); Norbert Schwarz (Editor)
Edition: 1 edition
Publisher: The Guilford Press; Guilford Press
Published: January 5, 2007
Language: eng
Format: Hardcover
Number of pages: 294
ISBN-13: 9781593854027
Subjects: Testing; Research; Emotions; Psychology; Social Psychology; Assessment, Testing & Measurement; Psychology & Psychiatry / Social Psychology; Attitude (Psychology); Personality; Methodology
Description: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. What implicit measurement techniques are currently available? What are their strengths and limitations, compared to traditional self-report measures? And how can researchers use these procedures effectively in their work? Addressing these and other essential questions, this timely book brings together leading experts to review the state of the science, address salient controversies and concerns, and offer practical guidance for investigators.