Services Marketing
Subtitle: Concepts, Strategies, & Cases
Edition: 3 edition
Publisher: South-Western College Pub
Published: December 16, 2005
Language: eng
Format: Hardcover
Number of pages: 608
ISBN-13: 9780324319965
Subjects: Sales & marketing; Marketing; Service Industries Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Industries - Service Industries; Service industries