Economic factors in market planning.
Series: Its Marketing series,; no. 77
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 35
Subjects: Marketing
Notes: "Papers...presented at the Marketing Conference of the American Management Association, held at...New York City, March 17-18, 1949."
Table of contents: title: Effect of the European Recovery Program on marketing management, by P.G.Hoffman.- Economic guideposts to marketing planning, by E.B.Goerge.- The marketing approach to the approaching market, a panel session: The job ahead, by D.G.Mitchell.  A challenge to sales management, by A.L.Nickerson.  Fundamentals of a sales program, by Richard Wellbrock.  We can outsell the "recession," by R.A.Whitney.  Discussion.