Marketing Heritage
Subtitle: Archaeology and the Consumption of the Past
Publisher: AltaMira Press
Published: October 2004
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780759103429
Subjects: Archaeology; Sales & marketing; Tourism industry; Heritage tourism; Business/Economics; Business & Economics; Archaeology / Anthropology; Protection; Marketing - Research; Industries - General; Social Science / Archaeology; Cultural property; Excavations (Archaeology); Interpretive programs