Managing the customer experience
Subtitle: turning customers into advocates
By: Shaun Smith & Joe Wheeler.
Contributors: Wheeler, Joe.
Publisher: Financial Times Prentice Hall; Pearson Custom Publishing; FT Press
Published: 2002
Place of publication: London; Boston, MA
Language: eng
Number of pages: 254
Subjects: Customer relations.; Relationship marketing.; Customer loyalty.
Notes: Includes bibliographical references and index.