Field Guide to Marketing
Subtitle: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Contributors: Alistair D. Williamson (Editor)
Publisher: Harvard Business School Pr
Published: December 1993
Language: eng
Format: Hardcover
ISBN-13: 9780071034357
Subjects: Marketing +; Dictionaries; Management; Marketing; Business/Economics