Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Publisher: IGI Global
Published: 2018
Language: eng
Number of pages: 453
ISBN-13: 9781522547570
Subjects: Meat industry and trade; Marketing
Description: "This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes. It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--