Branding the Nation
Subtitle: The Global Business of National Identity
Publisher: Oxford University Press, Incorporated
Published: 2013
Language: eng
Number of pages: 256
ISBN-13: 9780199752164
Subjects: International relations; National characteristics; Mass media; Marketing
Description: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.