Successful product development
Subtitle: lessons from American and British firms
By: Axel Johne and Patricia Snelson.
Contributors: Snelson, Patricia A.
Publisher: Blackwell
Published: 1990
Place of publication: Oxford, UK; Cambridge, Mass., USA
Language: eng
Number of pages: 240
Subjects: Product management.
Notes: Includes bibliographical references (p. [232]-235) and index.