Key Account Management in Financial Services
Subtitle: Tools and Techniques for Building Strong Relationships with Major Clients
Edition: Har/Cdr edition
Publisher: Kogan Page
Published: March 1, 2005
Language: eng
Format: Hardcover
Number of pages: 608
ISBN-13: 9780749441876
Subjects: Management accounting; Marketing; Business/Economics; Banks & Banking; Business & Economics; Business / Economics / Finance; Management; Key accounts; Finance; Business & Economics / Banks & Banking; Business & Economics / Finance; Selling; Financial services industry
First sentence: Why have a book dedicated to key account management (KAM) in financial services (FS)?