Asian advantage
Subtitle: key strategies for winning in the Asia-Pacific region
By: George S. Yip.
Publisher: Addison-Wesley
Published: 1998
Place of publication: Reading, Mass
Language: eng
Number of pages: 406
Subjects: International business enterprises -- Asia; International business enterprises -- Pacific Area; Asia -- Economic conditions; Pacific Area -- Economic conditions
Description: Along with fifteen coauthors, all regional experts with in-depth knowledge of local dynamics. George Yip offers Asian Advantage, a comprehensive guide to business, economic, cultural, and political conditions in each of the region's fourteen most vibrant economies - from Japan to New Zealand.

Incorporating current data and first-hand research, Asian Advantage provides a systematic and practical approach to evaluating each Asian country's potential role in a company's global strategy and a blueprint for making wise management decisions. It identifies four sets of key globalization drivers (market, cost, government, and competitive) and integrates them through a strategic framework and methodology for analyzing prospects on a country-specific basis and comparing factors factor's across the region.

Featuring the experiences of six major multinationals - Matsushita, Motorola, Phillips, Procter & Gamble, Toyota, and Unilever - as well as numerous other companies active in the region, the book shows any company how to create a customized global strategy program for Asia.
Notes: Includes bibliographical references (p. 381-387) and index.