Die Grundlagen des Marketing
By: Bruno Tietz.
Publisher: Verlag Moderne Industrie
Published: 1975
Place of publication: München
Language: ger
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographies and indexes.
Vol. 1 published in 1969 under the title: Grundlagen der Handelsforschung.
Table of contents: title: Bd. 1. Die Marketing-Methoden. 2., unveränderte Aufl.; title: Bd. 2. Die Marketing-Politik. 2 pts.; title: Bd.3. Das Marketing-Management.