Inside Test City, U.S.A.
Subtitle: a new perspective on the sales impact and influence of a magazine on the heart of America, and what it means to business : report of a study in Columbus, Ohio
By: sponsored by Reader's Digest.
Contributors: Reader's Digest Association.
Publisher: The Digest
Published: 1959
Place of publication: Pleasantville, N.Y
Language: eng
Number of pages: 54
Subjects: Reader's digest.; Advertising, Magazine.; Market surveys -- Ohio -- Columbus.; Columbus (Ohio)