National advertising in newspapers
By: [by] Neil H. Borden, Malcolm D. Taylor [and] Howard T. Hovde
Contributors: Taylor, Malcolm Dean, 1894-; Hovde, Howard T. (Howard Thorne), 1899-
Publisher: Harvard University Press
Published: 1946
Place of publication: Cambridge
Language: eng
Number of pages: 486
Subjects: Advertising; American newspapers
Notes: "Source references": p. 471-475.