Pastoral capitalism
Subtitle: a history of suburban corporate landscapes
By: Louise A. Mozingo
Series: Urban and industrial environments
Publisher: MIT Press
Published: 2011
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 315
ISBN-13: 9780262015431
Notes: Includes bibliographical references and index.
Table of contents: title: Postwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal; title: The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb; title: The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city; title: The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity; title: The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles?; title: Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness.