Consumer behavior; theory and application
By: [by] John U. Farley, John A. Howard [and] L. Winston Ring.
Contributors: Howard, John A., joint author.; Ring, L. Winston, joint author.
Series: Marketing Science Institute series
Publisher: Allyn & Bacon
Published: 1974
Place of publication: Boston
Language: eng
Number of pages: 274
Subjects: Consumers; Consumers -- Mathematical models; Motivation research (Marketing); Consumer behavior
Notes: Bibliography: p. 263-271.