Marketing
Edition: Seventh Edition
Publisher: Pearson Education Australia
Published: Dec 19, 2006
Language: eng
Format: Hardcover
Number of pages: 904
ISBN-13: 9780733975776
Notes: Source title: Kotler:Marketing _c7
Table of contents: title: Part One. Understanding the marketing process and strategic planning; title: 1. Marketing: creating value; title: 2. Customer retention and business profits; title: 3. Strategic planning and marketing; title: 4. Marketing plans; title: Part Two. Market analysis, targeting and positioning.; title: 5. The global marketing environment; title: 6. Information management and marketing research; title: 7. Consumer behaviour; title: 8. Business-to-business behaviour; title: 9. Market analysis and applications; title: 10. Market segmentation, targeting and positioning; title: Part Three. Working with the extended marketing mix.; title: 11. Products: goods, services and experiences; title: 12. New products; title: 13. Pricing considerations and approaches; title: 14. Marketing channels and logistic networks; title: 15. Retailing and wholesaling; title: 16. Advertising and public relations; title: 17. Managing sales promotion and selling; title: 18. Direct and online marketing; title: 19. Sustainable competitive advantage; title: Part Four. Extending the marketing management.; title: 20. Tapping into markets across the globe; title: 21. Responsible marketing