Consumer behavior
Subtitle: buying, having, and being
By: Michael R. Solomon, Saint Joseph's University
Edition: Eleventh edition.
Publisher: Prentice Hall
Published: 2015
Language: eng
Number of pages: 582
ISBN-13: 9780133450897
Subjects: Consumer behavior
Notes: Includes bibliographical references and indexes.
Table of contents: title: Buying, having, and being: an introduction to consumer behavior; title: Decision making and consumver behavior; title: Cultural influences on consumer decision making; title: Consumer and social well-being; title: Perception; title: Learning and memory; title: The self; title: Attitudes and persuasion; title: Group and situation effects on consumer behavior; title: Consumer identity I: sex roles and subcultures; title: Consumer identity II: social class and lifestyles; title: Networked consumer behavior: word-of-mouth, social media and fashion.