Marketing research
Subtitle: measurement and method : a text with cases
By: Donald S. Tull and Del I. Hawkins.
Contributors: Hawkins, Del I.
Edition: 4th ed.
Publisher: Macmillan Pub. Co.; Collier Macmillan
Published: 1987
Place of publication: New York; London
Language: eng
Number of pages: 845
Subjects: Marketing research; Marketing research -- Case studies
Notes: Includes bibliographical references and indexes.