Legacy in the making
Subtitle: building a long-term brand to stand out in a short-term world
By: Mark Miller & Lucas Conley ; foreword by Yvon Chouinard, founder of Patagonia
Contributors: Conley, Lucas, author
Publisher: McGraw-Hill Education
Published: 2018
Language: eng
Number of pages: 236
ISBN-13: 9781260117561
Subjects: Branding (Marketing)
Notes: Includes bibliographical references and index.