Consumer Behavior
Subtitle: Building Marketing Strategy (with DDB Needham Data Disk)
Edition: 8 edition
Publisher: McGraw-Hill/Irwin
Published: June 26, 2000
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9780072416886
Subjects: Market research; Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Business & Economics / Marketing / General; Consumer Behavior - General; Case studies; Consumer behavior; Market surveys; United States