The marketing initiative
Subtitle: Economic and Social Research Council studies into British marketing
By: edited by John Saunders.
Contributors: Saunders, John A., 1946-; Economic and Social Research Council (Great Britain)
Publisher: Prentice Hall
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 457
Subjects: Marketing -- Great Britain -- Management.; New products -- Great Britain -- Marketing.; Product management -- Great Britain.; Competition, International.
Notes: Includes bibliographical references (p. 424-445) and index.