Chasing the monster idea
Subtitle: the marketer's almanac for predicting idea epicness
By: Stefan Mumaw
Publisher: John Wiley & Sons Inc.
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 217
ISBN-13: 9780470915851
Subjects: Marketing; Forecasting; New products
Notes: Includes bibliographical references (p. 199-208) and index.