Marketing
Subtitle: principles and perspectives
By: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Contributors: Ingram, Thomas N.; LaForge, Raymond W.
Edition: 5th ed.
Publisher: McGraw-Hill/Irwin
Published: 2007
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9780073101200
Subjects: Marketing -- United States.
Notes: Includes indexes.