The integration imperative
Subtitle: erasing marketing and business development silos-one and for all-in professional service firms
By: Suzanne C. Lowe
Publisher: Professional Services Books
Published: 2009
Place of publication: Concord, Mass
Language: eng
Number of pages: 248
ISBN-13: 9780615292144
Subjects: Service industries; Marketing; Sales; Professional corporations; Management
Other titles: Erasing marketing and business development silos-one and for all-in professional service firms
Notes: Includes bibliographical references (p. 235-240) and index.