Product and Market Development For Subsistence Marketplaces (Advances in International Management)
Contributors: José Antonio Rosa (Editor); Madhubalan Viswanathan (Editor)
Publisher: JAI Press
Published: August 13, 2007
Language: eng
Format: Hardcover
Number of pages: 360
ISBN-13: 9780762313969
Subjects: Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Nonfiction / Social Science; Business & Economics / Management; Management - General; Congresses; Consumer behavior; Consumers; Developing countries; Marketing