Insights for marketing management
By: [edited by] Gabriel M. Gelb, Betsy D. Gelb.
Contributors: Gelb, Betsy D., 1935- joint comp.
Edition: 2d ed.
Publisher: Goodyear Pub. Co.
Published: 1977
Place of publication: Santa Monica, Calif
Language: eng
Number of pages: 303
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.