Fighting words
Subtitle: persuasive strategies for war and politics
By: Richard F. Miller
Edition: 1st ed.
Publisher: Savas Beatie
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 332
ISBN-13: 9781932714784
Subjects: Persuasion (Psychology); Leadership
Description: Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Notes: Includes bibliographical references (p. [299]-315) and index.