Why do consumers pay more for national brands than for store brands?
By: Raj Sethuraman, Catherine Cole
Contributors: Cole, Catherine A.
Series: Report -- no. 97-126; Report (Marketing Science Institute) -- no. 97-126
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 47
Copyright date: 1997
Subjects: Brand choice; Brand name products; Prices; House brands; Consumers' preferences
Notes: "Working paper."

"December 1997."

Includes bibliographical references (p. 45-47).