Gendai ryūtsūron no kihon mondai
By: Konishi Kazuhiko cho
Series: Kōbe Shōka Daigaku kenkyū sōsho -- 38
Publisher: Kōbe Shōka Daigaku Keizai Kenkyūjo
Published: 1991
Place of publication: Kōbe-shi
Language: jpn
Number of pages: 262
Subjects: Marketing
Notes: Includes bibliographical references (p. 253-262).