Strategic Copywriting
Subtitle: How to Create Effective Advertising
Publisher: Rowman & Littlefield Publishers, Inc.; Rowman & Littlefield
Published: October 28, 2004
Language: eng
Format: Hardcover
Number of pages: 253
ISBN-13: 9780742530676
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Asia - China; Business & Economics / Advertising & Promotion; General; Advertising copy; Copy writers; United States; Vocational guidance