Organizing and managing the marketing function.
By: Edited by Mark J. Appleman.
Series: NYIF new dimensions in securities marketing series
Publisher: New York Institute of Finance
Published: 1973
Place of publication: [New York]
Language: eng
Number of pages: 141
Subjects: Marketing -- Management.; Marketing.
Table of contents: value: Kotler, P. The concept of marketing.; value: Corbin, A. New tools for better growth and profit-oriented decisions.; value: Ferris, D. B. Product diversification.; value: Tiedemann, C. Corporate diversification.; value: Montgomery, R. C. Needed: an investment management system.; value: Corrington, R. F. Distributing new products and services.; value: Levy, J. S. What do our clients want to buy and how are we going to sell it to them?; value: Price, E. F. Management's role in marketing.; value: Lesher, J. L. Organizing and managing the sales and marketing function.; value: Montgomery, R. C. Managing change.