The Elements of Content Strategy
Publisher: A Book Apart
Published: 2010
Language: eng
Format: Paperback
Number of pages: 79
ISBN-13: 9780984442553
Description: Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Table of contents: title: Basic Principles (Read this chapter online!)
label: 1.; title: The Craft of Content Strategy
label: 2.; title: Tools and Techniques
label: 3.; title: Bonus Track: How Do I Get In?
label: 4.