Strategic marketing in library and information science
By: Irene Owens, editor.
Contributors: Owens, Irene.
Publisher: Haworth Information Press
Published: 2002
Place of publication: Binghamton, NY
Language: eng
Number of pages: 254
Subjects: Library planning; Libraries -- Marketing; Information services -- Planning; Information services -- Marketing
Other titles: Acquisitions librarian.
Notes: Includes bibliographical references and index.
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
Table of contents: title: Marketing in library and information science : a selected review of related literature / Irene Owens; title: Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero; title: The importance of marketing in the library and information science curriculum / Glynn Harmon; title: Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer; title: A marketing approach to recruiting librarians / Ronald D. Pollock; title: Strategic marketing of electronic resources / Dennis Dillon; title: Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln; title: Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill; title: Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne; title: Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill; title: Marketing in public libraries / Loriene Roy.