Marketing is everybody's business
By: Betsy D. Gelb, Ben M. Enis.
Contributors: Enis, Ben M., joint author.
Edition: 2d ed.
Publisher: Goodyear Pub. Co.
Published: 1977
Place of publication: Santa Monica, Calif
Language: eng
Number of pages: 163
Subjects: Marketing.; Marketing -- United States -- Case studies.
Notes: Includes bibliographies and index.