Consumer behavior
Subtitle: basic findings and management implications
By: Gerald Zaltman, Melanie Wallendorf.
Contributors: Wallendorf, Melanie.
Edition: 2nd ed.
Series: The Wiley series in marketing,
Publisher: Wiley
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 684
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and indexes.