Marketing across cultures
By: Jean-Claude Usunier, Julie Anne Lee
Contributors: Lee, Julie Anne
Edition: 6th ed.
Publisher: Pearson
Published: 2013
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 478
ISBN-13: 9780273757733
Subjects: International business enterprises; Export marketing; Social aspects; Marketing; Cross-cultural studies; Intercultural communication