Quantitative methods in marketing
Subtitle: a selected annotated bibliography
By: compiled and edited by Zenon B. Sheparovych, Marcus Alexis [and] Leonard S. Simon.
Contributors: Alexis, Marcus, ed.; Simon, Leonard S., ed.
Series: Bibliography series,; no. 15; Bibliography series (American Marketing Association) ;; no. 15.
Publisher: American Marketing Association
Published: 1968
Place of publication: [Chicago]
Language: eng
Number of pages: 86
Subjects: Marketing -- Mathematical models -- Bibliography.; Marketing -- Bibliography.