Ethnic Marketing
Edition: 1 edition
Publisher: Int. Cengage Business Press
Published: December 2, 2004
Language: eng
Format: Paperback
Number of pages: 274
ISBN-13: 9781861529961
Subjects: Organizational theory & behaviour; Service industries; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Marketing / General; Marketing - General; Marketing.; Minority consumers; Target marketing; gtt