Dynamics of Advertising
Edition: 1 edition
Publisher: Routledge
Published: November 1, 2000
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9789058230843
Subjects: Cultural studies; Media studies; Sociology, Social Studies; Social Science; General; Business / Economics / Finance; Sociology; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Methodology; Psychological aspects
First sentence: We choose the phrase 'the dynamics' of advertising in order to speak of two things.