This I know
Subtitle: marketing lessons from Under the influence
By: Terry O'Reilly
Published: 2018
Language: eng
Number of pages: 283
ISBN-13: 9781641600149
Subjects: Small business marketing; Management; Advertising; Small business
Other titles: Under the influence (Radio program)
Description: "Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business ... This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz"--
Notes: Originally published: Toronto : Alfred A. Knopf Canada, 2017.

Includes bibliographical references (pages 247-261) and index.