Wenn Eigenwerbung zum Programm wird
Subtitle: zur On-Air-Promotion im deutschsprachigen Fernsehraum : eine qualitative und quantitative Textanalyse
By: Silvan Lerch.
Series: Zürcher germanistische Studien -- Bd. 61
Publisher: Lang; Peter Lang
Published: 2007
Place of publication: Bern; New York
Language: ger
Number of pages: 311
ISBN-13: 9783039113217
Subjects: Advertising -- Television programs -- Germany.; Advertising -- Television programs -- Switzerland.; Advertising -- Television programs -- Austria.
Notes: Originally presented as the author's thesis (doctoral--Universität Zürich, Wintersemester 2006/2007).

Includes bibliographical references (p. 297-311).