Marketing management
Subtitle: a decision-making approach
By: Pingali Venugopal
Publisher: Response Books
Published: 2010
Place of publication: New Delhi; Thousand OaKs
Language: eng
ISBN-13: 9788132104711
Subjects: Marketing; Management
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Understanding the basics; title: Needs, wants and need hierarchy; title: Marketing product; title: Understanding the market; title: Marketing environment; title: SWOT analysis; title: Purchase process; title: Competitive advantage : building entry barriers; title: The decision-making; title: Segmenting and targeting; title: Positioning; title: Marketing planning process.