Guanxi 
Subtitle: Relationship Marketing in a Chinese Context
Publisher: Haworth Press
Published: August 2001
Language: eng
Format: Hardcover
Number of pages: 229
ISBN-13: 9780789012890
Subjects: Business & Management; International - General; Business/Economics; Business & Economics; Business / Economics / Finance; Relationship marketing; Customer Service; China
First sentence: Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.