Applications in basic marketing
Subtitle: clippings from the popular business press
By: E. Jerome McCarthy, William D. Perreault.
Contributors: Perreault, William D.
Edition: 1990 ed. --
Publisher: Irwin
Published: 1990
Place of publication: Homewood, Ill
Language: eng
Number of pages: 106
Subjects: Marketing -- Management.
Other titles: Basic marketing : a managerial approach.
Notes: To accompany: Basic marketing : a managerial approach (10th edition)