But first, these messages--
Subtitle: the selling of broadcast advertising
By: Barton C. White, N. Doyle Satterthwaite.
Contributors: Satterthwaite, N. Doyle.
Publisher: Allyn and Bacon
Published: 1989
Place of publication: Boston
Language: eng
Number of pages: 389
Subjects: Selling -- Broadcast advertising.
Other titles: Selling of broadcast advertising.
Notes: Bibliography: p. 379-381.
Includes index.