Focus group interviews
Subtitle: a reader
By: [edited by] James B. Higginbotham, Keith K. Cox.
Contributors: Higginbotham, James B.; Cox, Keith Kohn.
Publisher: American Marketing Association
Published: 1979
Place of publication: Chicago, Ill
Language: eng
Number of pages: 129
Subjects: Interviewing in marketing research.; Focused group interviewing.
Notes: Includes bibliographies.