Demand theory
Subtitle: household behavior
By: a production of TVOntario ;  producer/director, Susan Murgatroyd ; executive producer, Cathy Boak  ; Ontario Educational Communications Authority
Contributors: Roseman, Ellen; Films for the Humanities (Firm); TVOntario; Ontario Educational Communications Authority
Series: Introductory economics -- program 3; MKT 602 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 27
Subjects: Demand (Economic theory); Demand functions (Economic theory); Consumption (Economics)
Description: "This program explains the theory of household behavior, outlines the law of diminishing marginal utility, and introduces the household's optimal purchase rule. The program also shows how diminishing marginal utility contributes to consumer surplus, and then applies this concept to evaluate user fees for public services."--Container.
Notes: Videodisc release of the original 1993 production.

Hosts: John Palmer, Ellen Roseman.

DVD.

Closed-captioned.