Dynamics of advertising
By: Barry Richards, Iain MacRury and Jackie Botterill
Contributors: MacRury, Iain; Botterill, Jackie
Series: Studies in consumption and markets -- v. 1
Publisher: Harwood Academic Publishers
Published: 2000
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 285
Subjects: Advertising
Notes: Includes bibliographical references (p. 269-273) and index