Market-Led Strategic Change
Subtitle: Transforming the Process of Going to Market (Cim Professional)
Edition: 2nd edition
Publisher: Butterworth-Heinemann
Published: June 2000
Language: eng
Format: Paperback
Number of pages: 666
ISBN-13: 9780750643825
Subjects: Business strategy; Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Entrepreneurship; Marketing - Research
First sentence: The main goal of this book is very simple.