Trust and concern in consumers' perceptions of marketing information management practices
By: George R. Milne and María-Eugenia Boza
Contributors: Boza, María Eugenia; Marketing Science Institute
Series: Report -- no. 98-117; Report (Marketing Science Institute) -- no. 98-117
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Consumers -- Attitudes; Database marketing -- Moral and ethical aspects; Customer relations; Relationship marketing; Privacy, Right of; Information technology -- Moral and ethical aspects
Notes: "Working paper."

"September 1998."

Includes bibliographical references (p. 33-35)