Marketing by agreement
Subtitle: a cross-cultural approach to business negotiations
By: J.B. McCall and M.B. Warrington.
Contributors: Warrington, M. B.
Publisher: Wiley
Published: 1984
Place of publication: Chichester [West Sussex]; New York
Language: eng
Number of pages: 274
Subjects: Export sales contracts.; Marketing -- Law and legislation.; License agreements.; Negotiation in business.
Notes: Bibliography: p. 261-265.
Includes indexes.