Principles of global marketing
By: Warren J. Keegan, Mark C. Green.
Contributors: Green, Mark C.
Publisher: Prentice-Hall International; Prentice-Hall International (UK)
Published: 1997
Place of publication: Upper Saddle River, N.J; London
Language: eng
Number of pages: 421
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes index.