Advertising
Subtitle: principles and practice
By: William Wells, John Burnett, Sandra Moriarty.
Contributors: Burnett, John, 1944-; Moriarty, Sandra E.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Subjects: Advertising.
Notes: Includes bibliographical references and index.