Advertising Media Planning
Subtitle: A Brand Management Approach
By: Larry D. Kelley and Donald W. Jugenheimer
Contributors: Jugenheimer, Donald W
Publisher: M.E. Sharpe
Published: 2004
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 144
Subjects: Advertising media planning; Brand name products; Marketing
Notes: Includes bibliographical references and index