The Soul of the New Consumer 
Subtitle: Authenticity - What We Buy and Why in the New Economy
Publisher: Nicholas Brealey Publishing
Published: February 15, 2000
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781857882469
Subjects: Consumer issues; Economics; Market research; Marketing - Research; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; History; Consumers; Consumer Behavior - General; Advertising & Promotion; 20th century; Consumer behavior