Integrated Marketing
Subtitle: Making Marketing Work in Industrial and Business-To-Business Companies (The Mcgraw-Hill Marketing for Professionals Series)
Publisher: Mcgraw Hill Book Co Ltd
Published: August 1995
Language: eng
Format: Hardcover
Number of pages: 182
ISBN-13: 9780077077686
Subjects: Sales & marketing; Marketing research; Business/Economics; Industrial Marketing; Management; Sales management