Marketing: a Canadian perspective
By: edited by M. Dale Beckman [and] Richard H. Evans.
Contributors: Evans, Richard H., joint comp.
Publisher: Prentice-Hall of Canada
Published: 1972
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 287
Subjects: Marketing; Consumers -- Canada; Consumer behavior -- Canada; Marketing research
Notes: Includes bibliographical references.