International marketing and export management
By: Gerald Albaum ... [et al.].
Contributors: Albaum, Gerald S.
Edition: 2nd ed.
Series: International business series; International business series (Wokingham, England)
Publisher: Addison-Wesley
Published: 1994
Place of publication: Wokingham, England; Reading, Mass
Language: eng
Number of pages: 484
Subjects: Export marketing -- Management.
Notes: Includes bibliographical references and index.