Copywriter's handbook
Subtitle: a practical guide for advertising and promotion of specialized and scholarly books and journals
By: Nat G. Bodian.
Publisher: ISI Press; ABC-CLIO, LLC
Published: 1984
Place of publication: Philadelphia
Language: eng
Number of pages: 277
Subjects: Scholarly publishing -- Handbooks, manuals, etc.; Books -- Marketing -- Handbooks, manuals, etc.; Advertising copy -- Handbooks, manuals, etc.; Scholarly periodicals -- Marketing -- Handbooks, manuals, etc.; Periodicals -- Marketing -- Handbooks, manuals, etc.; Publishers and publishing -- Handbooks, manuals, etc.
Notes: Bibliography: p. 226-227.
Includes index.