Medien- und Internetmanagement
By: Bernd W. Wirtz
Edition: 5., u berarbeitete Aufl.
Series: Gabler Lehrbuch; Gabler Lehrbuch
Publisher: Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage, Wiesbaden
Published: 2006
Place of publication: Wiesbaden
Language: ger
Format: [electronic resource] /
Number of pages: 748
ISBN-13: 9783834991249; 9783834903723
Subjects: Economics
Notes: Title from PDF t.p. (SpringerLink, viewed Mar. 31, 2011).

Includes bibliographical references (p. 697-740).