Cultural universals in marketing
Subtitle: a study of consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
By: by Niraj Dawar and Philip Parker.
Contributors: Parker, Philip.
Series: Working papers / INSEAD -- no. 92/66/MKT
Publisher: INSEAD
Published: 1992
Place of publication: Fontainebleau
Language: eng
Number of pages: 45