Systematic strategic planning
Subtitle: a comprehensive framework for implementation, control, and evaluation
By: Hakan Butuner
Publisher: CRC Press; Auerbach Publications
Published: 2016
Place of publication: Boca Raton
Language: eng
Number of pages: 220
ISBN-13: 9781498724814
Subjects: Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Strategic planning - before and after; title: Vision, mission and basic policies; title: Strategic planning; title: Strategic planning approach; title: Functional plans; title: Systematic strategic planning (SSP); title: SSP : full version; title: SSP : shortened version; title: Sections of systematic strategic planning; title: Environmental & internal analysis : current status; title: Identify competitive advantages; title: Understand scenarios & define opportunities; title: Strategic objectives, main goals, main strategies; title: Evaluate alternative strategic plans; title: Implementation and control phase; title: Implementation plan; title: Monitoring & evaluation; title: Appendix; title: References.