A bibliography on new product planning, compiled by Donald E. Megathlin [and] Edward J. Hartnett, Jr.
Contributors: Hartnett, Edward J., joint author.
Series: American Marketing Association. Bibliography series,; no. 5; Bibliography series (American Marketing Association) ;; no. 5.
Publisher: American Marketing Association
Published: 1960
Place of publication: Chicago
Language: eng
Number of pages: 50
Subjects: New products -- Bibliography.
Genres: Bibliography.