Basic sales promotion procedures for apparel retailers
By: [Center for Apparel Marketing and Merchandising, Department of Clothing, Textiles and Merchandising, Oklahoma State University Extension]
Contributors: Oklahoma State University. Dept. of Clothing, Textiles, and Merchandising. Center for Apparel Marketing and Merchandising
Publisher: Board of Regents for Oklahoma State University
Published: 1986
Place of publication: Stillwater, OK
Language: eng
Number of pages: 32
Subjects: Clothing trade; Clothing and dress; Sales promotion
Notes: "How to plan promotional activities, improve advertising in newspapers, direct mail, radio and television, plan for more effective visual merchandising displays, fashion shows and special events, increase free publicity and public relations, maximize support of sales personnel."