Research methods in mass communication
By: edited by Guido H. Stempel, III, Bruce H. Westley.
Contributors: Stempel, Guido Hermann, 1928-; Westley, Bruce H.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 418
Subjects: Communication -- Research -- Methodology.; Mass media -- Research -- Methodology.
Notes: Includes bibliographical references and indexes.