Selling Project Management to Senior Executives
Subtitle: Framing the Moves That Matter
Contributors: Project Management Institute (Corporate Author)
Publisher: Project Management Institute
Published: December 2002
Language: eng
Format: Paperback
Number of pages: 158
ISBN-13: 9781880410950
Subjects: Project Management; Business/Economics; Advertising & Promotion; Business & Economics; Business / Economics / Finance; Selling; Entrepreneurship
First sentence: Why is it hard to get senior executives and practitioners on the same side regarding the value of project management?