Data-driven business models
By: Alan Weber
Publisher: Thomson
Published: 2005
Place of publication: Mason, Ohio
Language: eng
Number of pages: 277
Subjects: Marketing; Data processing; Econometric models; Business planning
Notes: Includes index.
Table of contents: title: Business models : what they are, how they work, why they are important; title: Describing the customers; title: Describing what customers do; title: Quantifying customer behavior; title: Building customer data files; title: Building a contact strategy; title: The process of building a business model; title: Changing the business model; title: Case studies.