The negative impact of deep discounts
Subtitle: an experimental test of the moderate effect of brand trial
By: Gwen Ortmeyer, Joel Huber
Series: Working paper / Division of Research, Harvard Business School -- 90-039; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 90-039
Publisher: Division of Research, Harvard Business School
Published: 1989
Place of publication: Boston, MA (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 33
Subjects: Discount
Notes: "November 1989."

Bibliography: p. 31-33.