Marketing Research
Subtitle: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Edition: 5 edition
Publisher: Prentice Hall
Published: June 28, 2006
Language: eng
Format: Hardcover
Number of pages: 864
ISBN-13: 9780132221177
Subjects: Market research; Programming - Systems Analysis & Design; Statistical Methods In The Social Sciences; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Marketing - General; Statistics; Marketing Research; Methodology