Winning the new product game
Subtitle: an empirical study of successful product innovation in Canada
By: by Robert G. Cooper; editorial assistants, Phyllis Brodie, Robert Grenier.
Contributors: Brodie, Phyllis.; Grenier, Robert.
Publisher: McGill University
Published: 1976
Place of publication: Montreal
Language: eng
Number of pages: 113
Subjects: New products.; Product management.
Notes: Bibliography: p. 112-113.