Proceedings of the 11th Paul D. Converse Symposium
By: edited by David M. Gardner and Frederick W. Winter.
Contributors: Gardner, David Morgan, 1936-; Winter, Frederick W.
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Assn.
Published: 1982
Place of publication: Chicago, IL
Language: eng
Number of pages: 123
Subjects: Marketing -- Congresses