L' essor de la communication en Chine
Subtitle: publicité et télévision au service de l'économie socialiste de marché
By: Dominque Colombe.
Series: Champs visuels
Publisher: L'Harmattan
Published: 1997
Place of publication: Paris, France
Language: fre
Number of pages: 268
Subjects: Advertising -- Social aspects -- China.; Television broadcasting -- Social aspects -- China.; Communication in marketing -- China.; Consumers -- China.
Notes: Includes bibliographical references.