Monetäre Bewertung von Markenstrategien für neue Produkte
By: Henrik Sattler.
Series: Management von Forschung, Entwicklung und Innovation ;; Bd. 15
Publisher: Schäffer-Poeschel
Published: 1997
Place of publication: Stuttgart
Language: ger
Number of pages: 413
Subjects: New products -- Marketing.
Notes: Includes bibliographical references (p. 390-411) and index.