The design of things to come
Subtitle: how ordinary people create extraordinary products
By: Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
Contributors: Cagan, Jonathan, 1961-; Boatwright, Peter.
Publisher: Wharton School Pub.
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 237
Subjects: New products; Product management
Description: "The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves ... and deliver today's most powerful breakthroughs."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: The new breed of innovator; title: Pragmatic innovation: the new mandate; title: The art and science of business; title: Identifying today's trends for tomorrow's innovations; title: Design for desire: the new product prescription; title: The powers of stakeholders: people fueling innovation; title: B-to-B innovation: the new frontier of fantasy; title: Making decisions for profit: success emerging from chaos; title: A process for product innovation; title: Creating a blanket of IP to protect your brand from the elements; title: To hire consultants or build internally: that is the question; title: Epilogue: The powers of innovation: the new economy of opportunity.