Competitive strategies
Subtitle: how to develop marketing strategies and tactics
By: Charles W. Gross.
Series: The Marketing management skills series
Publisher: American Management Association, Extension Institute
Published: 1991
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 266
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.
Course designed for the practicing and future manager.