Stop Wasting Your Time When Testing eCommerce Sites
Subtitle: How to Get the Most Accurate Tested Results
Publisher: Inflow
Published: 2015
Place of publication: Denver, USA
Language: eng
Format: eBook
Number of pages: 29
Table of contents: label: Chapter 1
pagenum: 1
title: Introduction; title: 1
label: See tests win, but don’t see benefit after implementing?; title: 1
label: How we came to care about testing; title: 1
label: Reasons to read this eBook; title: 3
label: My epiphanies; title: 3
label: The Test Window; title: 4
label: Chapter 2: Why Tests “Go Wrong”; title: 4
label: The most common reasons tests don’t perform well; title: 4
label: Common reasons tests do not provide the correct results; title: 5
label: Deciding what to test; title: 6
label: QA for technical issues - cross browser testing; title: 6
label: Avoid testing during seasons; title: 7
label: Chapter 3: Test Configuration; title: 7
label: Run the test at 100 percent of traffic; title: 7
label: Equal weighting of variations; title: 8
label: Test targeting; title: 9
label: Chapter 4: Setting up Tests; title: 9
label: Custom Code vs. Test Design Editors; title: 10
label: Chapter 5: While Testing; title: 10
label: Run a test long enough; title: Run a test with enough participants and; title: 10
label: goal completions; title: 10
label: Segmentation; title: 11
label: Don’t turn off variations while testing; title: 12
label: Avoid making other site changes during the test period; title: 12
label: Avoid traffic source changes; title: 12
label: Avoid running conflicting tests; title: 12
label: Use 7-day cycles; title: 13
label: Visits vs. Visitors; title: 13
label: The 3 Laws of Testing; title: 14
label: Law #1 – Don’t interrupt someone’s experience; title: 16
label: Law #2 - Test against the buying cycle; title: 16
label: Law #3 - Count every conversion (or at least most of them); title: 17
label: Determine your site’s test cycle (how long to run a test); title: 18
label: The “Test Window”; title: 19
label: Chapter 6: Test Analysis; title: 19
label: Test tools; title: 19
label: Determine the best reporting source (test tool or Google Analytics); title: 19
label: When to base results on your test tool’s reports; title: 20
label: When to report out of Google Analytics (preferred method); title: 20
label: Test tool & Google Analytics data discrepancies; title: 20
label: Visitors vs. Sessions; title: 20
label: Time-zone differences; title: 20
label: Timeouts; title: 21
label: Delay of Google Analytics data; title: 21
label: Sampling; title: 21
label: Google Analytics test reporting; title: 24
label: Segmentation; title: 26
label: Chapter 7: The Test Elephant in the Room; title: 27
label: Conclusion