Marketing models
By: Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
Contributors: Kotler, Philip.; Moorthy, K. Sridhar.
Publisher: Prentice-Hall
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 803
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 715-776) and indexes..