Write to sell
Subtitle: the ultimate guide to great copywriting
By: Andy Maslen
Edition: New ed.
Publisher: Marshall Cavendish Business
Published: 2009
Place of publication: London
Language: eng
Number of pages: 191
ISBN-13: 9789814312677; 9780462099750
Subjects: Advertising copy; Selling; Business writing; Sales letters; BUSINESS & ECONOMICS; Business Writing
Description: New edition of a bestselling guide to writing effective sales and marketing copy.
Notes: Includes bibliographical references.
Table of contents: title: It's not about you; title: What do you mean, you don't have a plan?; title: What works? and what doesn't?; title: OK, start writing; title: Dressed to impress?; title: What now?