Marketing ethics
Subtitle: an international perspective
By: Bodo B. Schlegelmilch.
Edition: 1st ed.
Series: Advanced marketing series
Publisher: International Thomson Business Press
Published: 1998
Place of publication: London; Boston
Language: eng
Number of pages: 468
Subjects: Business ethics; Marketing -- Moral and ethical aspects
Notes: Includes bibliographical references and index.
Table of contents: title: pt. I. Fundamentals of marketing ethics; title: pt. II. Ethics in international marketing practice : cases; title: pt. III. Readings in international marketing ethics; title: pt. IV. Business ethics resources.