Transcript proceedings
Subtitle: the impact of computer applications and technology in advertising, marketing and media research
By: [First Annual Advertising Research Foundation Computer Technology Workshop], the New York Hilton, November 3-4, 1988.
Contributors: Advertising Research Foundation Key Issues Workshop (1988 : New York, N.Y.)
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York, NY
Language: eng
Number of pages: 298
Subjects: Advertising -- Data processing -- Congresses.; Marketing -- Data processing -- Congresses.; Advertising media planning -- Data processing -- Congresses.
Other titles: Impact of computer applications and technology in advertising, marketing, and media research.
Notes: "An ARF Key Issues Workshop."

Spine title: ARF Computer Applications and Data Bases Workshop.

Includes bibliographical references.