Be your own brand
Subtitle: achieve more of what you want by being more of who you are
By: David McNally and Karl D. Speak
Contributors: Speak, Karl D., 1951-
Edition: 2nd ed., updated and expanded.
Publisher: Berrett-Koehler Publishers
Published: 2011
Place of publication: San Francisco, CA
Language: eng
ISBN-13: 9781605098104
Notes: Includes bibliographical references and index.
Table of contents: title: Personal brand basics; title: Personal brand : the perception that you made a difference; title: A strong personal brand delivers : on three important expectations; title: Your personal brand is perceived : from three different dimensions; title: Designing your personal brand of making a difference; title: Authenticity : the cornerstone to building a strong brand; title: Creating your brand platform : dimensions and ethos; title: A promise to be more of who you are; title: How strong is your personal brand today?; title: Using the power of alignment to build a strong personal brand; title: Aligning to become a stronger brand; title: Personal brand building has gone social; title: The courage to live your brand.