The Chasm Companion
Subtitle: A Fieldbook to Crossing the Chasm and Inside the Tornado
Edition: 1st edition
Publisher: Collins
Published: August 20, 2002
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780066620558
Subjects: Business & Management; Marketing - General; Corporate & Business History - General; Business & Economics; Business / Economics / Finance; Technological innovations; Business/Economics; Strategic Planning; Marketing - Research; Business & Economics / Marketing / General; High technology; Marketing; Selling
First sentence: During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.