The 100 best TV commercials-- and why they worked
By: Bernice Kanner.
Edition: 1st ed.
Publisher: Times Business
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 252
Subjects: Television advertising -- Case studies
Other titles: One hundred best TV commercials
Notes: Includes index.
Table of contents: title: Show and Tell; title: American Tourister, "Gorilla"; title: Araldite, "Hammer and Nail"; title: Cheer, "Diva"; title: Matsushita Electric, "Little Fireman"; title: Timex, "Acapulco Diver"; title: Union Carbide, "Chick"; title: Volkswagen, "Snowplow"; title: The sound of Music; title: Chevrolet, "Baseball, Hot Dogs, Apple Pie"; title: Coca-Cola, "Hilltop"; title: Courage Best, "Gertcha"; title: Kellogg, "Vesti"; title: Heineken, "Blues Singer"; title: Levi's, "Launderette"; title: Solo, "Singer"; title: Lip Service; title: Crest, "Goodbye, Harold (the Bad Tooth)"; title: Federal Express, "Fast-Paced World"; title: Heineken, "Water in Majorca"; title: Mates Condoms, "Chemist Shop"; title: MCI, "Parents"; title: Parker Pen, "Finishing School"; title: Dreamscapes; title: Benson & Hedges, "Swimming Pool"; title: Chanel Egoiste "Balconies"; title: Chanel No. 5, "Pool"; title: Dunlop, "Tested for the Unexpected"; title: Hovis, "Bike Ride"; title: Jeep "Snow Covered"; title: Marlboro, "Foggy Morning"; title: National Lightbulbs, "Menu of Lights"; title: Nissin Cup Noodle, "Moa/Winterelium"; title: Perrier, "Le Lion"; title: Smirnoff, "Message in a Bottle"