The (un)common sense of advertising
Subtitle: getting the basics right
By: Sanjay Tiwari.
Publisher: Sage Publications Inc.; SAGE Publications Pvt. Ltd
Published: 2002
Place of publication: Thousand Oaks, Calif
Language: eng
Subjects: Advertising; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The advertising context; title: The marketing perspective; title: The brand perspective; title: The advertising perspective; title: The creative perspective; title: The media perspective; title: The supplementary perspective; title: The advertising agency perspective.