Applied consumer behaviour
By: Martin J. Evans, Luiz Moutinho, W. Fred van Raaij.
Contributors: Moutinho, Luiz.; Raaij, W. Fred van.
Publisher: Addison-Wesley Pub. Co.
Published: 1996
Place of publication: Wokingham, England; Reading, Mass
Language: eng
Subjects: Consumer behavior; Marketing research
Notes: Includes bibliographical references (p.           ) and index.