Principles of marketing
By: Philip Kotler, Gary Armstrong, Peggy H. Cunningham
Contributors: Armstrong, Gary; Cunningham, Margaret H.
Edition: 4th Canadian ed.
Publisher: Prentice Hall Canada
Published: 1998
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 803
ISBN-13: 9780136792673
Subjects: Marketing; Management; Gestion
Notes: Canadian 3rd ed. by Philip Kotler, Gary Armstrong, Peggy H. Cunningham and Robert Warren.

Includes bibliographical references and index.