Political marketing and British political parties
Subtitle: the party's just begun
By: Jennifer Lees-Marshment.
Series: Political analyses
Publisher: Manchester University Press; Distributed exclusively in the USA by Palgrave
Published: 2001
Place of publication: Manchester, UK; New York; New York
Language: eng
Number of pages: 250
Subjects: Political parties -- Great Britain.; Marketing -- Political aspects -- Great Britain.; Marketing -- Political aspects.
Description: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Notes: Includes bibliographical references (p. 233-248) and index.