Effective television advertising
Subtitle: a study of 1000 commercials
By: David W. Stewart, David H. Furse.
Contributors: Furse, David H.
Publisher: Lexington Books
Published: 1986
Place of publication: Lexington, Mass
Language: eng
Number of pages: 178
Subjects: Television advertising
Notes: Bibliography: p. [167]-171.
Includes index.