The Trade Show Reader (Vol. 1)
Publisher: Trade Show Training, Inc.
Published: January 18, 2005
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780971228900
Subjects: Business & Economics / Management; Business & Economics / Organizational Behavior; Julia O'Connor; Business/Economics
First sentence: This book may not give you a tremendous whack, but I do hope a light bulb will come on when you read about the why behind the logistics, presentation and promotion of every trade show.