The power of the tale
Subtitle: using narratives for organisational success
By: Julie Allan and Gerard Fairtlough and Barbara Heinzen.
Contributors: Fairtlough, Gerard.; Heinzen, Barbara.
Publisher: Wiley
Published: 2002
Place of publication: Chichester; New York
Language: eng
Number of pages: 306
Subjects: Communication in management; Communication in organizations; Corporate culture; Storytelling
Description: xiii, 306 p. : 24 cm
Notes: Includes bibliographical references and indexes.