emotional business
Subtitle: a guide to understanding the motivations of small business decision takers
By: Nigel Culkin, Jonathon Fletcher, David Smith.
Contributors: Fletcher, Jonathon.; Smith, D. V. L.; University of Hertfordshire. Business School.
Series: Working paper series / Business School, University of Hertfordshire -- no.1998:17; Marketing paper -- 8; Working paper series (Business School, University of Hertfordshire) -- no.1998:17.
Publisher: University of Hertforshire Business School
Published: 1998
Place of publication: Hertford
Language: eng