MP IMC
Subtitle: Using Advertising and Promotion to Build Brands with PowerWeb
Publisher: Irwin/McGraw-Hill
Published: September 24, 2001
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9780072501070
Subjects: Advertising; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General