Starting & running a restaurant
By: by Jody Pennette and Elizabeth Keyser
Contributors: Keyser, Elizabeth, author
Series: Idiot's guides; Idiot's guides
Published: 2015
Language: eng
Number of pages: 318
ISBN-13: 9781615648528
Subjects: Management; New business enterprises; Restaurant management
Other titles: Starting and running a restaurant; Idiot's guides starting and running a restaurant
Description: Around 90% of all new restaurants fail in the first year of operation. Many restaurateurs think they have the perfect idea, but they have terrible business plans. Some have great food, but don't do their research when it comes to location and bad traffic patterns. Others might have the perfect business plan, but their management can't spot terrible wait staff, unsafe or unclean conditions, or theft. Some may simply not understand that you need to take full advantage of marketing to bring the customers in. Idiot's Guides: Starting and Running a Restaurant shows readers the basics of honing in on a concept to gathering start-up capital to building a solid business plan. Readers will also learn how to choose a great location, choose an appealing design, compose a fantastic menu and hire reliable managers and staff.
Notes: Includes index.

"As easy as it gets!"
Table of contents: title: An introduction to the restaurant business. Why open a restaurant? ; Defining your market relevancy ; Distilling your concept ; Licenses and legalities; title: Building your restaurant's foundation. Creating a solid business plan ; Choosing a location ; Negotiating your lease ; Finding your cash; title: Setting up your restaurant. Composing your menu ; Designing the front of the house ; Setting up your bar and beverage systems ; Laying out the back of the house ; Restaurant maintenance; title: An owner's role in management. Hiring your staff ; Purchasing supplies ; Running your office ; Understanding costs ; Beginning your marketing blitz; title: Running your restaurant. Fostering a culture of hospitality ; Running a safe restaurant ; Managing and training your employees ; Growing your business.