China
Subtitle: The Consumer Revolution
Publisher: Wiley
Published: February 1998
Language: eng
Number of pages: 300
ISBN-13: 9780471248620
First sentence: In October 1996 CAIFU (Wealth), a glossy mainland publication, named Larry Yung as the richest man in China with assets estimated at US$500 million.
Description: As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market.

China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures.