Power sales words
Subtitle: how to write it, say it and sell it with sizzle
By: Vicky Oliver.
Publisher: Sourcebooks
Published: 2006
Place of publication: Naperville, Ill
Language: eng
ISBN-13: 9781402206504
Subjects: Advertising copy; Marketing
Notes: Includes index.
Table of contents: title: How to use this book; title: Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything); title: Section I: keep it simple; title: Section II: make it provocative; title: Section III: nix the bells and whistles; title: Section IV: closing arguments; title: Section V: choose your words wisely; title: Section VI: product attributes; title: Section VII: conclusion: edit, edit, revise, and tweak; title: Section VIII: how I wrote the appendix; title: Appendix A: synonym finder; title: Appendix B: one list my seventh grade English teacher asked me to include; title: Appendix C: three essays for writers; title: Resources.