20 shi ji guang gao chuan bo li lun yan jiu
By: Zhang Jinhai zhu.
Edition: Di 1 ban
Series: Luojia xin wen xue yu chuan bo xue cong shu; Wuhan da xue ren wen she hui ke xue wen ku
Publisher: Wuhan da xue chu ban she
Published: 2002
Place of publication: Wuchang
Language: chi
Number of pages: 229
Subjects: Advertising.; Advertising -- Social aspects.
Other titles: Er shi shi ji guang gao chuan bo li lun yan jiu
Notes: Includes bibliographical references (p. 225-229).