Lies start-ups tell themselves to avoid marketing
Subtitle: a no bullsh*t guide for Ph.D.s, lab rats, suits and, entrepreneurs
By: Sandra Holtzman and Jean Kondek.
Contributors: Kondek, Jean, 1940-
Edition: 1st ed.
Publisher: SekectBooks, Inc.
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 114
ISBN-13: 9781590791073
Subjects: Marketing.; New business enterprises.
Notes: Includes bibliographical references.
Table of contents: title: How to use this book; title: Lie #1 If I build it, they will come; title: Lie #2 There is no point in promoting my product until it's completely ready; title: Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market; title: Lie #4 I have to show a profit before I can market; title: Lie #5 I only need a web site; title: Lie #6 I need to do public relations first; title: Lie #7 I know how to market; title: Lie #8 I have a business plan; I don't need a marketing plan; title: Lie #9 Only a technical person can market my product; title: Lie #10 I can get the work done cheaper; title: No more lies.