Fashion advertising & promotion
By: Arthur A. Winters, Stanley Goodman.
Contributors: Goodman, Stanley, 1907-; Winters, Arthur A.
Edition: 6th ed.
Series: F.I.T. collection
Publisher: Fairchild Publications
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 413
Subjects: Advertising -- Fashion -- United States.
Other titles: Fashion advertising and promotion.
Notes: Bibliography: p. 397-399.
Rev. ed. of: Fashion advertising and promotion. 5th ed. c1978.
Includes index.