Pocket marketing
By: [contributors Tim Hindle, Michael Thomas].
Contributors: Thomas, Michael, 1933 July 15-
Edition: [3rd ed.]
Publisher: Profile in association with the Economist Newspaper
Published: 1997
Place of publication: London
Language: eng
Number of pages: 192
Subjects: Marketing.; Marketing -- Dictionaries.
Other titles: The economist.
Notes: "The skills and practice of marketing from A to Z".

Previous ed.: 1994.