Everybody Eats
Subtitle: Supermarket Consumers in the 1990's
Edition: 2Rev Ed edition
Publisher: Amer Demographics Books
Published: January 1, 1995
Language: eng
Format: Paperback
Number of pages: 229
ISBN-13: 9780936889320
Subjects: Consumer issues; Market research; Marketing - General; Consumer Behavior; Merchandising; Business / Economics / Finance; Business/Economics
Description: This is the First Book to focus exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters, and hidden influencers (young children and teenagers). It further divides consumers in terms of region, race and ethnicity, and economic groups.

You'll learn about heavy economizers (shoppers who use five or more money-saving strategies), how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket. With a consistent measure of spending on milk, bread, toilet paper and tissues, ground beef, poultry, fresh fruit, fresh vegetables, potato chips and snacks, the author compares the shopping baskets of each of these consumer groups.

She also reports the proportion of income that each consumer group spends in the grocery store.