Handbook of international direct marketing
By: edited by John Dillon.
Contributors: Dillon, John, 1915-
Publisher: McGraw Hill
Published: 1976
Place of publication: London; New York
Language: eng
Number of pages: 428
Subjects: Export marketing -- Handbooks, manuals, etc.; Direct selling -- Handbooks, manuals, etc.; Advertising, Direct-mail -- Handbooks, manuals, etc.
Other titles: International direct marketing.
Notes: Bibliography: p. 401-413.
Includes index.