Factors affecting the demand for information among marketing managers
Subtitle: a qualitative analysis
By: by David Goldstein
Contributors: Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 88-049; Working paper (Harvard Business School. Division of Research) -- 88-049
Publisher: Division of Research, Harvard Business School
Published: 1988
Place of publication: Boston]
Language: eng
Number of pages: 19
Description: Advances in information technology, including more powerful and easier to use personal computers and marketing decision support systems, have led to an increase in the use of quantitative data among marketing managers. In this research, we will identify factors that affect demand for information among marketing managers.
Notes: Includes bibliographical references.