Now or Never
Subtitle: How Companies Must Change Today to Win the Battle for Internet Consumers
By: Mary Modahl
Edition: 1st ed.
Publisher: HarperBusiness
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 237
ISBN-13: 9780066620121
Subjects: Commerce électronique; Internet marketing; Marketing sur Internet; Consommateurs; Comportement; Teleshopping; Consumer behavior; Internet; Achat sur Internet; Telemarketing; Electronic Shopping
Notes: Includes bibliographical references (p. 223-225) and index.
Table of contents: title: Understanding Internet Consumers --; title: Why Consumers Buy On-line --; title: Using Technographics to Target Internet Consumers --; title: Reaching Early Adopters --; title: The Battle for the Mainstream --; title: Avoiding the Laggard Trap --; title: Exploiting Internet Business Models --; title: The Internet's Impact on Competition --; title: What Makes Internet Business Models So Difficult --; title: Creating Company Value --; title: Defying the Gravity of the Old Ways of Doing Business --; title: Thriving on Technology Change --; title: Coping With Internet Channel Conflict --; title: Funding, Organization, and Leadership --; title: The Will to Win.