Marketing management; cases from the emerging countries
By: edited by Harper W. Boyd, Jr. [and others]
Contributors: Stanford University. International Center for the Advancement of Management Education.
Series: Stanford University series in business management; Series in business management.
Publisher: Addison-Wesley Pub. Co.
Published: 1966
Place of publication: Reading, Mass
Language: eng
Number of pages: 424
Subjects: Marketing -- Case studies.
Notes: Bibliographical footnotes.
Sponsored by the International Center for the Advancement of Management Education, Graduate School of Business, Stanford University.