The corporate marketing function
Subtitle: an overview
By: by G. T. Caldwell.
Contributors: Conference Board in Canada.
Series: Canadian studies ;; no. 42; Canadian studies (Montréal, Québec) ;; no. 42.
Publisher: Conference Board in Canada
Published: 1976
Place of publication: Ottawa
Language: eng
Number of pages: 69
Subjects: Marketing -- Canada.; Marketing -- Canada -- Management.