Media Economics
Subtitle: Theory and Practice (Communication Textbook)
Contributors: James Owers (Editor); Alison Alexander (Editor); Rod Carveth (Editor)
Publisher: Lawrence Erlbaum Assoc Inc
Published: April 1993
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780805804348
Subjects: Industry & Industrial Studies; Media studies; Economic aspects; Mass Communication; Mass media; Psychology
First sentence: Media economics may never have been more important for the industry than at the present time.