CB
By: Barry J. Babin, Eric G. Harris
Contributors: Harris, Eric G.
Edition: Student ed., 2nd ed.
Publisher: South-Western Cengage Learning
Published: 2011
Place of publication: Mason, OH
Language: eng
Number of pages: 340
ISBN-13: 9780324829990; 9780324830002
Subjects: Consumer behavior
Other titles: CB2; Consumer behavior
Notes: Includes bibliographical references and index.