The customer is key
Subtitle: gaining an unbeatable advantage through customer satisfaction
By: Milind M. Lele with Jagdish N. Sheth.
Contributors: Sheth, Jagdish N.
Publisher: Wiley
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 260
Subjects: Consumer satisfaction
Description: Based on extensive research at a wide variety of companies. The authors show that management can take a more creative approach than only cost minimization to meet the competitve challenge.
Notes: Includes bibliographical references and index.