Marketing classics
Subtitle: a selection of influential articles
By: [compiled by] Ben M. Enis, Keith K. Cox.
Contributors: Enis, Ben M.; Cox, Keith Kohn.
Edition: 7th ed.
Publisher: Allyn and Bacon
Published: 1991
Place of publication: Boston
Language: eng
Number of pages: 578
Subjects: Marketing.
Notes: Includes bibliographical references and index.