Consumer behavior
Subtitle: how humans think, feel, and act in the marketplace
By: Banwari Mittal + Morris B. Holbrook ... [et al.].
Contributors: Holbrook, Morris B.; Woodside, Arch G.
Edition: 1st ed.
Publisher: Open Mentis
Published: 2008
Place of publication: Cincinnati, OH
Language: eng
ISBN-13: 9780979133602
Subjects: Consumer behavior.; Marketing.
Other titles: My CB book
Notes: Includes bibliographical references (p. E1-E17) and index.