Decision criteria for new product acceptance and success
Subtitle: the role of trade buyers
By: Edward W. McLaughlin and Vithala R. Rao.
Contributors: Rao, Vithala R.
Publisher: Quorum Books
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 189
Subjects: Grocery trade -- United States.; New products -- United States -- Management.
Notes: Includes bibliographical references (p. [181]-186) and index.