The new strategic brand management
Subtitle: creating and sustaining brand equity long term
By: Jean-Noël Kapferer
Edition: 4th ed., New ed
Publisher: Kogan Page
Published: 2008
Place of publication: London; Philadelphia
Language: eng
Number of pages: 560
ISBN-13: 9780749450854
Subjects: Brand name products -- Management
Notes: Includes bibliographical references (p. [531]-544) and index