Key account management
Subtitle: learning from supplier and customer perspectives
By: Malcolm McDonald and Beth Rogers.
Contributors: Rogers, Beth, 1957-; Chartered Institute of Marketing.
Series: CIM professional
Publisher: Butterworth-Heinemann
Published: 1998
Place of publication: Oxford; Boston
Language: eng
Number of pages: 194
Subjects: Selling -- Key accounts.; Marketing -- Key accounts.
Notes: Includes bibliographical references (p. [187]-188) and index.
"Published in association with The Chartered Institute of Marketing."