A framework for marketing management
By: Philip Kotler, Kevin Lane Keller
Contributors: Keller, Kevin Lane, 1956-
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2012
Place of publication: Boston
Language: eng
Number of pages: 332
ISBN-13: 9780132539302
Subjects: Marketing; Management
Notes: Includes bibliographical references and indexes.