Women and advertising
Subtitle: beyond familiar paradigms
By: edited by Sue Abel, Marjan deBruin, Anita Nowak.
Contributors: Abel, Sue.; Bruin, Marjan de.; Nowak, Anita.
Series: The Hampton Press communication series
Publisher: Hampton Press
Published: 2009
Place of publication: Cresskill, NJ
Language: eng
Number of pages: 256
ISBN-13: 9781572739277; 9781572739284
Subjects: Women; Mass media and women; Feminism and mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Contextualizing women/advertising/representation / Anita Nowak, Sue Abel and Marjan de Bruin; title: Sex, sameness, and desire : thoughts on Versace and the clone / Isabelle Loring Wallace; title: A (bad) habit of thinking : challenging and changing the pornographic worldview / Jane Caputi; title: Lara Croft in ads / Birgit Pretzsch; title: Naturalizing gender : watered-down women and grounded men in Japanese TV commercials / Todd Joseph Miles Holden; title: Negotiating Gaijin beauty : Japanese women read western models in Japanese advertising / Fabienne Darling-Wolf; title: Nimble hands weaving culture : representation and sale of Turkish carpets over the internet / Damla Isik; title: Was there really a crisis? : female images in the recontextualisation of political issues in Indonesian television advertisements / Wiwik Sushartami; title: Television commercials and rural women in India : reaching the unreached / Ila Patel; title: Reading the "plus-size" woman in mode magazine / Anita Nowak; title: Kellogg's and Virginia Slims offer only a "wink" to women while new advertising campaigns dare to enter the sign of feminism / Vickie Rutledge Shields and Dawn Heinecken; title: Ladies night : bar flyers as a technology of heteronormative construction of gender / Aurélie Lebrun.