Consumer behavior
By: James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Contributors: Blackwell, Roger D.; Miniard, Paul W.
Edition: 6th ed.
Publisher: Dryden Press; Thomson Learning
Published: 1990
Place of publication: Chicago
Language: eng
Subjects: Consumer behavior; Marketing research
Notes: Includes bibliographical references.
Includes index.