Stayin' alive through '95
Subtitle: how to thrive and not just survive
By: 9th Annual Services Marketing Conference, October 21-24, 1990.
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 138
Subjects: Service industries -- United States -- Marketing -- Congresses.
Other titles: Staying alive through '95.
Notes: Includes bibliographical references.