Marketing immunity
Subtitle: breaking through customer resistance
By: by George Lazarus with Bruce Wexler.
Contributors: Wexler, Bruce.
Publisher: Dow Jones-Irwin
Published: 1988
Place of publication: Homewood, Ill
Language: eng
Number of pages: 184
Subjects: Marketing -- Case studies.; Advertising -- Case studies.; New products -- Case studies.
Notes: Includes index.