The Lifetime of a Durable Good: An Economic Psychological Approach (Theory and Decision Library A:)
Edition: 1 edition
Publisher: Springer
Published: December 31, 1899
Language: eng
Format: Hardcover
Number of pages: 268
ISBN-13: 9780792305743
Subjects: Economics; Economics - General; New Product Development; Business & Economics; Business / Economics / Finance; Business/Economics; Product life cycle; Management - General; Management Science; Business & Economics / Economics / General; Attitudes; Consumers; Durable goods, Consumer
First sentence: The concepts of utility and attitude stem from different disciplines, utility mainly having its roots in economics, while attitude has been developed in psychology.