World marketing
Subtitle: a multinational approach
By: [by] John K. Ryans, Jr. [and] James C. Baker.
Contributors: Baker, James C., joint comp.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 391
Subjects: International business enterprises.; Market surveys.
Notes: Includes bibliographies.