Careers in marketing
Subtitle: the comprehensive guide to traditional and digital marketing careers
By: Eric Siebert
Publisher: CreateSpace Independent Publishing Platform
Published: 2016
Language: eng
Number of pages: 191
ISBN-13: 9781522922643
Subjects: Marketing; Vocational guidance
Description: "Careers in marketing is divided into four sections based on the key activities of marketing: marketing insights, marketing planning, marketing execution and marketing optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job"-Publisher description.
Table of contents: title: Marketing overview; title: Marketing careers; title: The industry view of marketing; title: Final thoughts.