Balancing co-marketing alliances for effectiveness
By: Louis P. Bucklin and Sanjit Sengupta
Contributors: Sengupta, Sanjit; Marketing Science Institute
Series: Report -- no. 92-120; Report (Marketing Science Institute) -- no. 92-120
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Marketing -- Management
Notes: "Working paper."

"August 1992."

Includes bibliographical references (p. 19-21)