Pursuing customers
Subtitle: an ethnography of marketing activities
By: Robert C. Prus.
Series: Sage library of social research ;; 171; Sage library of social research ;; v. 171.
Publisher: Sage Publications
Published: 1989
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 335
Subjects: Marketing.
Notes: Includes bibliographical references.