Marketing strategy and plans.
Contributors: Ferrell, O. C.; Lucas, George H.
Edition: 3rd ed. / David J. Luck, O.C. Ferrell, George H. Lucas, Jr.
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 514
Subjects: Marketing -- United States -- Management.; Marketing -- United States -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.