Managing and marketing services in the 1990s
By: edited by Richard Teare with Luiz Moutinho and Neil Morgan.
Contributors: Teare, Richard.; Moutinho, Luiz.; Morgan, Neil, 1952-
Publisher: Cassell; Orion Publishing Group, Limited
Published: 1993
Place of publication: London; New York, NY
Language: eng
Number of pages: 255
Subjects: Service industries -- Management.; Service industries -- Marketing.
Notes: Includes bibliographical references and index.