Marketing Management
Subtitle: An International Perspective ; Case Studies (International Marketing Series)
Contributors: Kamran Kashani (Editor); Dominique Turpin (Editor)
Publisher: MacMillan Publishing Company
Published: June 1999
Language: eng
Format: Hardcover
Number of pages: 487
ISBN-13: 9780333750070
Subjects: Sales & marketing management; ASIA; Europe; USA; Marketing - General; Business / Economics / Finance; Case studies; Management; Marketing; Business/Economics