Why It Sells
Subtitle: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publisher: Rowman & Littlefield Publishers, Inc.
Published: October 28, 2007
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780742555440
Subjects: Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion; Business & Economics; Business / Economics / Finance; Advertising; Consumer behavior; Marketing; Business/Economics