Bank marketing
Subtitle: a guide to strategic planning
By: R. Eric Reidenbach, Robert E. Pitts.
Contributors: Pitts, Robert E.
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 245
Subjects: Bank marketing.
Notes: Includes bibliographies and index.
"A Reston book."