Marketing theory
Subtitle: distinguished contributions
By: Stephen W. Brown, Raymond P. Fisk, [editors].
Contributors: Brown, Stephen Walter, 1943-; Fisk, Raymond P.
Series: Theories in marketing series
Publisher: Wiley
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 375
Subjects: Marketing.
Notes: Bibliography: p. 336-360.
Includes indexes.