Marketing success stories
Subtitle: cases and readings
By: edited by Annamarie van der Walt ; authors, A. van der Walt ... [et al.].
Contributors: Van der Walt, Annamarie.
Edition: 1st ed.
Publisher: Southern Book Publishers
Published: 1989
Place of publication: Bergvlei, Johannesburg
Language: eng
Number of pages: 253
Subjects: Marketing -- South Africa -- Case studies.
Notes: Includes bibliographical references.