Choice models for buyer behavior
By: editor, Leigh McAlister.
Contributors: McAlister, Leigh.
Series: Research in marketing. Supplement ;; 1(1982; Research in marketing.; 1.
Publisher: JAI Press
Published: 1982
Place of publication: Greenwich, Conn
Language: eng
Number of pages: 349
Subjects: Consumer behavior -- Research -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.; Consumers' preferences -- Mathematical models.
Notes: Includes bibliographies.