Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964
By: by Robert D. Buzzell and Robert E. M. Nourse
Contributors: Nourse, Robert E. M., joint author; Arthur D. Little, Inc; United States. National Commission on Food Marketing; Grocery Manufacturers of America
Publisher: Arthur D. Little, Inc.
Published: 1966
Place of publication: n.p.
Language: eng
Subjects: Food industry and trade
Notes: "Report to National Commission on Food Marketing prepared by Arthur D. Little, Inc. for Grocery Manufacturers of America, Inc."