The Power of One
Subtitle: Gaining Business Value from Personalization Technologies
Publisher: Trafford Publishing
Published: July 6, 2006
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9781412011211
Subjects: Information Management; Business & Economics; Business/Economics; Personalization,one-to-one,customization,made-to-order,e-business,e-commerce,on demand,recommendation agents,website design,privacy,marketing; Business & Economics / General; Marketing - General
First sentence: Since the emergence of mass production and mass markets, companies have had to make tradeoffs between reaching large markets with standard offerings at reasonable prices and providing individualized products and services.