Branding.com
Subtitle: On-Line Branding for Marketing Success
Publisher: McGraw-Hill Companies; NTC Business Books in conjunction with the American Marketing Association
Published: February 15, 2001
Language: eng
Format: Hardcover
Number of pages: 285
ISBN-13: 9780658003073
Subjects: Business & Management; Computer Communications & Networking; Internet; Sales & marketing management; Computer Networks; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; E-Commerce - Internet Marketing; Internet - General; Marketing - General; Brand name products; Internet marketing; Marketing
First sentence: I was introduced to the Internet in 1993.
Description: "Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience" - one that your customers will not only remember but actively seek online."--BOOK JACKET.