Category Management
Subtitle: Positioning Your Organization to Win
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 11, 1993
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9780844234892
Subjects: Management & management techniques; Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Industries - Retailing; Management - General; Business & Economics / Management; Management; Retail trade
First sentence: The number of retail store formats has literally exploded.