Marketing management
By: [by] Harper W. Boyd, Jr. [and] William F. Massy.
Contributors: Massy, William F., joint author.
Series: The Harbrace series in business and economics
Publisher: Harcourt Brace Jovanovich
Published: 1972
Place of publication: New York
Language: eng
Number of pages: 618
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.