Entwicklung einer Marketing-Konzeption mit SPSS/PC+
By: Klaus Backhaus, Rolf Weiber.
Contributors: Weiber, Rolf.
Publisher: Springer-Verlag
Published: 1989
Place of publication: Berlin; New York
Language: ger
Number of pages: 208
Subjects: SPSS/PC+ (Computer file); Marketing -- Data processing.
Notes: Includes bibliographical references (p. [193]-195).