Marketing a miracle
Subtitle: aspirin, money, and one hundred years of business war
By: Charles C. Mann and Mark L. Plummer.
Contributors: Plummer, Mark L.
Edition: 1st ed.
Publisher: Knopf
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 420
Subjects: Farbenfabriken vorm. Friedrich Bayer & Co; Aspirin -- Marketing -- History
Notes: 133,851

Includes bibliographical references and index.