Consumer marketing bulletin.
Contributors: Kolmer, Lee.; Gartner, Joseph.
Published: 1960
Place of publication: [Ames]
Language: eng
Subjects: Consumption (Economics) -- United States.; Marketing research.
Notes: Includes bibliographies.
Table of contents: title: 1. Consumer decision making, by J. Gartner, L. Kolmer, and E. B. Jones. -2. Economic information for consumer marketing programs, by J. Gartner and L. Kolmer. -3. Understanding consumers and markets, by J. Gartner and L. Kolmer. -4. Time and money economies for selected foods in various stages of preparation, by L. Kolmer and J. Gartner.