Globalization of consumer markets
Subtitle: structures and strategies
By: Salah S. Hassan, Erdener Kaynak, editors.
Contributors: Hassan, Salah S.; Kaynak, Erdener.
Publisher: International Business Press
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 333
Subjects: Export marketing -- Management; Advertising -- Standards; Consumer behavior; International business enterprises -- Management
Notes: Includes bibliographical references and index.