Carry-over effects in advertising communication
Subtitle: evidence and hypotheses from behavioral science
By: by Alan Sawyer and Scott Ward.
Contributors: Ward, Scott, 1942-
Series: Marketing Science Institute. Report -- no.76-122; Report (Marketing Science Institute) -- no. 76-122
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 99
Subjects: Advertising.
Notes: Bibliography: p.83-98.