Essentials of marketing
Subtitle: a global-managerial approach
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 6th ed.
Series: Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 552
Subjects: Marketing.
Notes: Includes bibliographical references (p. 503-528) and indexes.