Marketing across cultures
By: Jean-Claude Usunier, Julie Lee.
Contributors: Lee, Julie, 1948-
Edition: 4th ed.
Publisher: Financial Times Prentice Hall
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 594
Subjects: Export marketing -- Social aspects; International business enterprises -- Social aspects; Intercultural communication
Notes: Includes bibliographical references and index.