ha-Śekhel shel ha-pirsum
By: Reʼuven Ṿimer.
Edition: Mahad. 1
Publisher: "Or"
Published: 1993
Place of publication: T.A. [z.o. Tel Aviv]
Language: heb
Number of pages: 249
Subjects: Advertising; Sales promotion
Other titles: Sense of advertising.
Notes: Title on verso of t.p.: The sense of advertising.

Includes index.