The last mile
Subtitle: creating social and economic value from behavioral insights
By: Dilip Soman ; with illustrations by Yue Zhuo
Publisher: University of Toronto Press
Published: 2015
Place of publication: Toronto; Buffalo; London
Language: eng
Number of pages: 282
ISBN-13: 9781442650435
Copyright date: 2015
Subjects: Sociological aspects; Human behavior; Comportement humain; Economics; Aspect social; Choix (Psychologie); Aspect psychologique; Psychological aspects; Aspect économique; Choice (Psychology); Social aspects; Prise de décision; Économie politique; Consumer behavior; Decision making; Economic aspects; Aspect sociologique
Notes: Includes bibliographical references and index.