Essentials of marketing
By: Dana-Nicoleta Lascu, Kenneth E. Clow.
Contributors: Clow, Kenneth E.
Edition: 3rd ed.
Publisher: Cengage Learning
Published: 2008
Place of publication: Mason
Language: eng
Number of pages: 753
ISBN-13: 9781426627361; 9781426626449
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.