The Tasti D-Lite way
Subtitle: social media marketing lessons for building loyalty and a brand customers crave
By: by James Amos and B.J. Emerson
Contributors: Emerson, B. J.
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York
Language: eng
ISBN-13: 9780071799379
Subjects: Tasti D-Lite (Firm); Social media; Customer loyalty; Branding (Marketing); Internet marketing
Table of contents: title: Introduction to a Tasti story; title: The race for transparency; title: Going behind the brand; title: Character in 140 characters; title: Don't be boring (and other thoughts on relevance); title: You can't outsource relationships; title: Rolling with the big boys; title: Brand stewardship; title: The location business; title: Meet your co-creators; title: The social future.