Global marketing management
By: Warren J. Keegan.
Edition: 7th ed. ; international ed.
Series: Prentice Hall International series in marketing
Publisher: Prentice Hall; PEARSON HIGHER EDUCATION
Published: 2002
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 617
Subjects: Export marketing -- Management; Export marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and indexes.