An Investigation into the order of the brand choice process
By: by Frank M. Bass ... [et al.].
Contributors: Bass, Frank Myron, 1926-
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 803 (Nov. 1982); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 803.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1982
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 38
Subjects: Brand choice -- Mathematical models
Notes: Bibliography: p. 36-38.