Kellogg on marketing
By: The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor
Contributors: Iacobucci, Dawn; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Publisher: Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 427
Subjects: Marketing
Notes: Includes bibliographical references and index