Dynamics of competitive advantage and consumer perception in social marketing
By: [edited by] Avinash Kapoor, Management Development Institute (MDI), India, Chinmaya Kulshrestha, Management Development Institute (MDI), India
Series: Research essentials
Publisher: Business Science Reference, an imprint of IGI Global; Business Science Reference; IGI Global
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 409
ISBN-13: 9781466644304; 9781466644311; 9781466644328
Subjects: Social marketing; Marketing; Social aspects
Description: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Notes: Includes bibliographical references and index.