US HQ views of their subsidiaries' marketing strategies in the UK
By: by L. Wright, P. Doyle and J. Saunders.
Contributors: Doyle, P. 1943-; Saunders, John.; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.179
Publisher: Loughborough University of Technology
Published: 1988
Place of publication: Loughborough
Language: eng