Practical guides and modern practices for better advertising management
Contributors: Colley, Russell H.
Published: 1957
Place of publication: New York
Language: eng
Subjects: Advertising
Other titles: Advertising managemet
Notes: "Prepared under the direction of the Advertising Management Committee."

Bibliography: v. 3, p. 342-350.
Table of contents: value: v. 1. Principles of advertising management.  v. 2. Advertising organization.  v. 3. Advertising plans: preparation and presentation.  v. 4. Advertising budget and cost control.  v. 5. Advertising agency relations.  v. 6. Advertising personnel management.  v. 7. Evaluating advertising effectiveness.