Designing brand identity
Subtitle: an essential guide for the entire branding team
By: Alina Wheeler
Edition: Fifth edition.
Publisher: Wiley
Published: 2018
Language: eng
Number of pages: 324
ISBN-13: 9781118980828
Subjects: Branding (Marketing); Brand name products; Design; Advertising; Trademarks
Description: "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
Notes: Includes bibliographical references and index.