Market-driven management
Subtitle: lessons learned from 20 successful associations
By: Donald M. Norris.
Publisher: Foundation of the American Society of Association Executives
Published: 1990
Place of publication: Washington, D.C
Language: eng
Number of pages: 154
Subjects: Trade associations -- United States -- Management -- Case studies.; Associations, institutions, etc. -- United States -- Management -- Case studies.; Marketing -- United States -- Management -- Case studies.
Notes: Includes bibliographical references.
"Made possible by grants from the Foundation of the American Medical Association and the American Marketing Association, Chicago."