Chao zuo de li shi
Subtitle: li shi shang de chao zuo
By: Gao Xiaoming
Edition: Di 1 ban
Series: "Wo jiu zhe yang du li shi" cong shu; "Wo jiu zhe yang du li shi" cong shu
Publisher: Xin xing chu ban she
Published: 2008
Place of publication: Beijing Shi
Language: chi
Number of pages: 188
ISBN-13: 9787802254268
Subjects: Anecdotes; History
Other titles: Li shi shang de chao zuo
Description: "炒作"就是有意通过透露某种似是而非的绯闻或异常现象来吸引媒体报道,以使自身达到某种得名或获利的目的,属于没事找事的事件营销.炒作常见于明星为了宣传自己的新专辑而使出的各种宣传手段.概括一下就是媒体用捏造,夸大,推测等非正常报道手段对某人或某事进行报道.