changing information environment
Subtitle: a research study carried out at Ferguson Global, looking at whether,by a company adopting a marketing information system, it will achieve improved corporate success through greater competitive advantage.
Contributors: University of North London. Business School.
Published: 1996
Language: eng
Number of pages: 107
Notes: Unpublished typescript.

Submitted in partial fulfilment of the requirements for the degree of Master of Business Administration - University of North London, 1996.