Vermarktung hybrider Leistungsbündel
Subtitle: das ServPay-Konzept
By: Klaus Backhaus [and others]
Publisher: Springer-Verlag
Published: 2010
Place of publication: Berlin; Heidelberg
Language: ger
Format: [electronic resource] :
Number of pages: 335
ISBN-13: 9783642128301; 9783642128295
Subjects: Product management; Business logistics; Relationship marketing; Internet advertising; Internet marketing
Notes: Includes bibliographical references and index.

Print version record.