The Economy of Icons
Subtitle: How Business Manufactures Meaning
Publisher: Praeger Publishers
Published: September 30, 1999
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780275966416
Subjects: Anthropology; Business strategy; Sales & marketing; Business And Society; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Economics - General; Marketing - General; Business & Economics / Marketing / General; Economics; Imagery (Psychology); Psychological aspects; Symbolism in advertising; Values
First sentence: Even at the local mall, in a store selling wristwatches, there is a lesson in the iconic transformation of the economy.