Boylston and Newbury streets, Back Bay, Boston: a shoppers' profile (summary findings of a shoppers' survey conducted October 1977).
Published: 1978
Language: eng
Number of pages: 39
Subjects: Shopping -- Massachusetts -- Back Bay (Boston); Public opinion -- Massachusetts -- Boston -- Back Bay -- Retail Trade.; Consumers -- Massachusetts -- Boston -- Back Bay -- Surveys.; Shopping -- Massachusetts -- Boston -- Back Bay -- Surveys.; Travel Patterns -- Massachusetts -- Boston -- Back Bay -- Destination.; Boylston Street (Boston, Mass.) -- Shopper Survey.; Newbury Street (Boston, Mass.) -- Shoppers' Survey.
Genres: Surveys.
Description: ...a study of interviews conducted at four locations on Boylston and Newbury Streets to evaluate patterns of shoppers; information on shopper's age, income, place of residence, means of transportation, time spent shopping and travelling, amount of money spent, stores visited, rating of "goods" and recommendations for new stores; a copy of this item was in the BRA collection...