Guerrilla marketing for dummies
By: by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson
Contributors: Garrigan, Patrick
Series: For dummies; --For dummies
Publisher: Wiley
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 351
ISBN-13: 9780470289679
Subjects: Marketing; Selling; Advertising; Small business
Notes: Includes index.
Table of contents: title: pt. 1. It's a jungle out there; title: be a guerrilla; title: pt. 2. Marketing at street level; title: pt. 3. Opportunities all around you: nontraditional media; title: pt. 4. Driving it home: from the street to your site; title: pt. 5. If a tree falls in the woods ... the power of the press; title: pt. 6. You scratch my back ...; title: pt. 7. The part of tens.