Problematische Zielgruppen und ihre Beachtung durch Markenartikler (Gay- und Ethno-Marketing)
By: Stephanie Kielmann
Series: IEWS-Schriftenreihe -- Bd. 20
Publisher: Shaker Verlag
Published: 2004
Place of publication: Aachen
Language: ger
Number of pages: 194
Subjects: Gay consumers; Turks; Marketing; Target marketing
Notes: Originally presented as the author's thesis from European School of Business (Reutlingen).

Includes bibliographical references.