Marketing Management
Subtitle: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism)
Publisher: Cassell Academic
Published: November 1995
Language: eng
Format: Paperback
Number of pages: 60
ISBN-13: 9780304329267
Subjects: Hospitality industry; Hotel & holiday accommodation guides; Sales & marketing; Tourism industry; Marketing - General; Service Industries Management; Business / Economics / Finance; Business/Economics