Klassifikation und Typologisierung von Fernsehwerbespots
Subtitle: theoretisch fundierte Modellbildung und empirische Anwendung
By: Tanja Marlen Schulz
Series: Reihe Marketing -- Bd. 3
Publisher: J. Eul
Published: 1998
Place of publication: Lohmar
Language: ger
Number of pages: 258
Subjects: Television advertising
Notes: Originally presented as the author's thesis (doctoral)--Otto-von-Guericke-Universität Magdeburg, 1997.

Includes bibliographical references (xxxix-lxiii).