Marknadsföring av tjänster
Subtitle: en studie av marknadsföringsfunktionen i tjänsteföretag
By: Christian Grönroos.
Series: Företagsekonomi
Publisher: Akademilitteratur
Published: 1979
Place of publication: [Stockholm]
Language: swe
Number of pages: 286
Subjects: Service industries -- Marketing.; Service industries -- Finland -- Marketing.; Service industries -- Sweden -- Marketing.
Notes: Thesis (doctoral)--Svenska handelshögskolan, Helsingfors.
Bibliography: p. 274-284.
Added t.p. with thesis statement inserted.
Summary in English.
Includes index.