Marketing government and social services
By: John L. Crompton, Charles W. Lamb, Jr.
Contributors: Lamb, Charles W.
Series: Wiley series on marketing management,
Publisher: Wiley
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 485
Subjects: Marketing -- Management.; Government publicity.; Social service -- Marketing.
Notes: Includes bibliographies and index.