Marketing in the not-for-profit sector
By: Margaret Kinnell and Jennifer MacDougall.
Contributors: MacDougall, Jennifer.; Institute of Marketing.
Series: The marketing series. Professional development; Marketing series (London, England).; Professional development.
Publisher: Butterworth-Heinemann
Published: 1997
Place of publication: Oxford; Boston
Language: eng
Number of pages: 242
Subjects: Nonprofit organizations -- Marketing.
Notes: Includes bibliographical references (p. 233-236) and index.
"Published on behalf of the Institute of Marketing."