Advanced Google AdWords
By: Brad Geddes.
Edition: 1st ed.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470500231
Subjects: Internet advertising; Telecommunication -- Terminology
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding search theory; title: Keyword research; title: Keyword tools : extracting valuable data from Google; title: Writing compelling ads; title: Landing pages that convert searchers into buyers.