Creating the virtual store
Subtitle: taking your web site from browsing to buying
By: Magdalena Yeşil.
Publisher: John Wiley & Sons
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 364
Subjects: Retail trade -- Computer networks.; World Wide Web.; Retail trade surveys -- United States.; Consumer behavior -- United States.; Internet marketing.; Teleshopping.
Notes: Includes bibliographical references (p. 353-356) and index.