Marketing modernism between the two world wars
By: Catherine Turner.
Series: Studies in print culture and the history of the book
Publisher: University of Massachusetts Press
Published: 2003
Place of publication: Amherst
Language: eng
Number of pages: 256
Subjects: Literature publishing -- United States -- History -- 20th century.; Books and reading -- United States -- History -- 20th century.; Modernism (Literature) -- United States.; Literature, Modern -- Appreciation.
Notes: Includes bibliographical references (p. 247-252) and index.
Table of contents: title: Rethinking modernism and the consumer culture; title: The market for modernism in the 1920s and 1930s; title: Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature; title: Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s; title: The "novel of ideas" meets the "overbright glare of publicity" : Alfred Harcourt and the American avant-garde; title: Changing American literary taste : Scribner's and Ernest Hemingway; title: How to enjoy James Joyce's great novel Ulysses.