More advertising worldwide
By: Ingomar Kloss, editor ; with contributions by I. Abdullah ... [et al.].
Contributors: Kloss, Ingomar, 1953-; Abdullah, I.
Publisher: Springer
Published: 2002
Place of publication: Berlin; New York
Language: eng
Number of pages: 344
Subjects: Advertising
Notes: Includes bibliographical references.
This title is a follow-up of "Advertising worldwide" by the same editor.
Table of contents: title: Machine generated contents note: Multicultural Management Insights; title: Jiirgen Rothlauf; title: Advertising in Bulgaria; title: Brad Thompson; title: Advertising in China; title: Stella Lai Man So; title: Advertising in Greece; title: Betty Tsakarestou; title: Internet Advertising in Greece; title: George Frigkas; title: Advertising in Hong Kong; title: Stella Lai Man So; title: Advertising in Hungary; title: Tamds D Szab6; title: Advertising in Ireland; title: Tony Meenaghan; title: Advertising in Latvia; title: Anda Batraga; title: Advertising in Malaysia; title: Iskandar Abdullah; title: Advertising in Singapore; title: May 0 Lwin, Martin Lee; title: Advertising in South Korea; title: Dae Ryun Chang; title: Advertising in Spain; title: Cristina Etayo; title: Advertising in Switzerland; title: Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada; title: Advertising in the United Kingdom; title: Paul O' Sullivan; title: Case Study: Barclaycard International; title: Ron Boddy; title: The Authors.