Know your market.
Edition: 1995 edition.
Publisher: Bord Fáilte
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 51
Subjects: Tourist trade -- Marketing -- Great Britain.; Tourist trade -- Great Britain.; Tourist trade -- Ireland.
Notes: "This brief is one of a series designed to assist operators and tourism suppliers who want to develop their business from Britain." - Introduction.

Includes appendix: 'British tour operators with programmes to Ireland 1995'.

Title from cover.