Power Direct Marketing
Subtitle: How to Make It Work for You
Edition: 2nd edition
Publisher: McGraw-Hill Companies
Published: September 1999
Language: eng
Format: Hardcover
Number of pages: 294
ISBN-13: 9780844242989
Subjects: Advice on careers & achieving success; Sales & marketing; Marketing - Direct; Business/Economics; Business & Economics; Business / Economics / Finance; BUS; Advertising & Promotion; Careers - General; Direct Marketing
First sentence: Now that we are in the 21st century, it may be important to consider how power direct marketing, as an idea, began.