The marketing customer interface, 2002-2003
By: Rosemary Phipps and Craig Simmons.
Contributors: Simmons, Craig.; Chartered Institute of Marketing.
Series: CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford
Language: eng
Number of pages: 430
Subjects: Marketing -- Textbooks.; Customer relations -- Textbooks.
Genres: Textbooks.
Notes: "2002 advanced certificate syllabus"--cover.

Published on behalf of the Chartered Institute of Marketing.