Branding in China
Subtitle: the media platforms reaching 1.3 billion consumers
Publisher: China Knowledge Press
Published: 2005
Place of publication: Singapore
Language: eng
Number of pages: 355
ISBN-13: 9789814163057
Subjects: Advertising -- Brand name products -- China; Brand name products -- China; Marketing -- China; Advertising agencies -- China -- Directories
Genres: Directories
Notes: Parallel title in Chinese on cover

"Includes: Directory of advertising & PR companies; Directory of media companies; Media rates for TV & newspapers"--Cover

Includes bibliographical references