Reviving Traditions in Research on International Market Entry, Volume 14 (Advances in International Marketing)
Contributors: Tiger Li (Editor); S Tamer Cavusgil (Editor)
Publisher: JAI Press
Published: September 3, 2003
Language: eng
Format: Hardcover
Number of pages: 180
ISBN-13: 9780762310449
Subjects: Business ethics; English law: company law; International business; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Research; New products; Marketing - General; International - General; Business & Economics / International; Business & Economics / Marketing / General; Business & Economics : Management - General; Business & Economics : Marketing - General; Export marketing; Marketing research
First sentence: Over the last decade, market entry activities have continued to play a critical role in global economic development.