Marketing management
Subtitle: analysis, planning, implementation, and control
By: Philip Kotler.
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 756
ISBN-13: 9780135524800
Subjects: Marketing -- Management
Notes: Includes bibliographical references and indexes.