Predicting choice shares under conditions of brand interdependence
By: by Wagner Antonio Kamakura.
Publisher: s.n.
Published: 1983
Place of publication: Austin?
Language: eng
Number of pages: 217
Subjects: New products -- Marketing.; Marketing -- Mathematical models
Notes: Includes bibliographical references.

Thesis (Ph.D.)--University of Texas at Austin.

Photocopy. Ann Arbor, Mich. : University Microfilms International, 1984.