Summary of lectures and discussions of the short course in public relations
By: conducted by American Council on Public Relations in cooperation with and on the campus of University of California at Los Angeles, Westwood, Los Angeles, California, August 26-September 6, 1940.
Contributors: University of California, Los Angeles.
Publisher: American Council on Public Relations
Published: 1940
Place of publication: [San Francisco
Language: eng
Number of pages: 227
Subjects: Publicity.; Public opinion.
Table of contents: title: Introduction.; title: Coordinating committee for the course.; title: Lectures (summarized): Principles of public relations, by R.F. Harlow. Public opinion and propaganda, by H.L. Childs. Consumer relations, by Mabel G. Flanley. Industrial relations, by D.D. Lescohier. Management-government relations, by R.L. Greenman. Arbitration in labor disputes, by W.L. Morse. Public opinion measurement, by Archibald Crossley. The social aspects of public relations, by F.P. Woellner.; title: Forum discussions.; title: A brief bibliography in public relations prepared by the faculty (p. [229]-[231]); title: LIst of enrollees in the course.