Marketing management
Subtitle: knowledge and skills
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 9th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 800
ISBN-13: 9780073381138
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes index.