espectáculo del deseo
Subtitle: usos y formas de la persuasión publicitaria
By: Carlos Lomas.
Edition: 1. ed.
Series: Lenguaje y comunicación -- 8
Publisher: Octaedro
Published: 1996
Place of publication: Barcelona
Language: spa
Number of pages: 253
Subjects: Advertising -- Psychological aspects.; Communication -- Study and teaching.; Communication in marketing.; Persuasion (Psychology)
Notes: Includes bibliographical references (p. 169-179).