Advertising.
Contributors: Winter, Willis L.; Zeigler, Sherilyn K.
Edition: 5th ed. / John S. Wright, Willis L. Winter, Sherilyn K. Zeigler.
Series: McGraw-Hill series in management
Publisher: Tata McGraw-Hill
Published: 1983
Place of publication: New Delhi
Language: eng
Number of pages: 545
Subjects: Advertising.
Notes: Previous ed.: 1977.

Includes bibliographical references.