Marketing: Canada; recent readings
By: edited by Bruce E. Mallen and Isaiah A. Litvak.
Contributors: Litvak, Isaiah A.
Edition: 2d ed.
Publisher: McGraw-Hill
Published: 1968
Place of publication: Toronto; New York [etc.]
Language: eng
Number of pages: 340
Subjects: Marketing.; Canada -- Commerce.
Notes: Bibliographical footnotes.
" ... the editors ... retain only five of the original forty-three articles from the first edition ..." (Preface)
In the 1st ed., Litvak's name appeared first on the title page.