The complete idiot's guide to Facebook marketing
By: by John Wayne Zimmerman and Damon Brown
Contributors: Brown, Damon
Publisher: Alpha Books
Published: 2012
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 317
ISBN-13: 9781615641543
Subjects: Internet marketing; Social media; Online social networks; Facebook (Electronic resource); Economic aspects; Internet advertising
Other titles: Idiot's guide to Facebook marketing; Guide to Facebook marketing; Facebook marketing
Description: Harness the power of Facebook to promote your business! This helpful guide gives you guidance on creating a Facebook marketing plan, defining your target market, and establishing a strong presence from the start.
Notes: Includes index.

"Power up your social media strategy on the world's largest platform"--Cover.
Table of contents: title: Strategic Facebook marketing. Your Facebook strategy ; Your target market ; Your Facebook marketing plan ; Facebook campaigns ; The voice of your business; title: Your business on Facebook. Creating your Facebook account ; Facebook fan pages ; Facebook group pages; title: Engaging customers on Facebook. Harnessing the power of friends and fans ; Social media engagement ; Facebook events and pictures ; Viral videos ; Facebook games ; Facebook apps; title: Facebook measurement and sales tools. Facebook advertising ; Your page analytics and measurements ; Selling on Facebook ; Local business and Facebook places; title: Mastering Facebook. Your social media team ; Should you hire a Facebook consultant? ; Is your business likeable?