The One-Day Marketing Plan
Subtitle: Organizing and Completing the  Plan That Works
Edition: 2 Pap/Dsk edition
Publisher: Ntc Pub Group
Published: January 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780844202471
Subjects: Sales & marketing management; Marketing - General; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management; Marketing; Strategic planning
First sentence: MARKETING IS A BROAD-BASED DISCIPLINE in which multiple decisions must be made.