Mastering the art of corporate reinvention
By: a production of WTTW National Productions ; director, Eddie Harrison
Contributors: Greenfield, Jeff; Bethune, Gordon; Bonsignore, Michael, 1941-; WTTW (Television station : Chicago, Ill.); Films for the Humanities & Sciences (Firm)
Series: CEO exchange : conversations in leadership; HRM 409b (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2002
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] /
Number of pages: 57
Subjects: Interviews; History; Chief executive officers; Industrial management; Continental Airlines; Honeywell Inc
Other titles: CEO exchange (Television program)
Description: Gordon Bethune, chairman and CEO of Continental Airlines and Michael Bonsignore, CEO of Honeywell, discuss customer service, mergers, and workforce motivation. Includes a question and answer session with MBA students and faculty about crisis management, balancing long-term and short-term goals, and the differences between leading and managing.
Notes: Originally broadcast as an episode of CEO exchange.

Videodisc release of a broadcast taped at the Fuqua School of Business, Duke University in November 2000.

Host, Jeff Greenfield ; guests, Gordon Bethune & Michael Bonsignore.

DVD.