Customer Intimacy
Subtitle: Pick Your Partners, Shape Your Culture, Win Together
Publisher: Knowledge Exchange
Published: June 1996
Language: eng
Format: Hardcover
Number of pages: 221
ISBN-13: 9781888232004
Subjects: Marketing - General; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Customer relations; Customer services
Description: Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers - not just strong working relationships, not just good business relationships, but customer-intimate relationships.

Customer-intimate companies earn their customers' confidence and parlay that confidence into new ways to further productivity and create greater levels of success. As suppliers and customers learn to work together, building confidence as they grow, the line of distinction between them grows blurry, as if the two were different aspects of a single organization, jointly pursuing mutual success.