Gays, Lesbians, and Consumer Behavior
Subtitle: Theory, Practice, and Research Issues in Marketing (Monograph Published Simultaneously As the Journal of Homosexuality ... Journal of Homosexuality , Vol 13, Nos 1/2)
Publisher: Harrington Park Press
Published: August 1996
Language: eng
Format: Hardcover
Number of pages: 261
ISBN-13: 9781560247616
Subjects: Marketing - Research; United States; Homosexuality; Consumer Behavior; Social Science; Business / Economics / Finance; Gay/Lesbian Nonfiction; Marketing research; Lesbian consumers; Gay Studies; Advertising; Gay consumers
First sentence: Since the organization of consumer behavior as an integrated field of studies during the 1970s, marketing scholars have pursued lines of inquiry into differences in consumption behaviors across cultural and sub-cultural boundaries.