When Ads Work
Subtitle: New Proof That Advertising Triggers Sales
Edition: 2 edition
Publisher: M.E. Sharpe; Sharpe
Published: September 30, 2006
Language: eng
Format: Hardcover
Number of pages: 207
ISBN-13: 9780765617385
Subjects: Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Sales promotion; Advertising & Promotion; Advertising; Case studies