Brands
Subtitle: economic ideology and consumer society
By: by Mark Casson.
Contributors: University of Reading. Dept. of Economics.
Series: Discussion papers in economics / University of Reading, Dept. of Economics -- Vol VI (1993/94), no. 269; Discussion papers in economics (University of Reading.  Dept. of Economics) -- v. 6, no. 269.
Publisher: University of Reading, Dept. of Economics
Published: 1993
Place of publication: Reading, England
Language: eng
Number of pages: 21
Subjects: Business names.; Consumer goods.; Consumers' preferences.
Other titles: Economic ideology and consumer society.
Notes: "June 1993."

Includes bibliographical references (p. 20-21)