Marketing communications
Subtitle: a European perspective
By: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Contributors: Geuens, Maggie, 1969-; Bergh, Joeri van den, 1971-
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 2007
Place of publication: Harlow, U.K; New York
Language: eng
Number of pages: 610
ISBN-13: 9780273706939
Subjects: Communication in marketing -- Europe.; Advertising.
Notes: Includes bibliographical references and index.