Consumer perceptions of the differences between advertising to men and advertising to women
By: Leonie J. Furlong.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 1904
Publisher: University College Dublin, Graduate School of Businee
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 92
Subjects: Women in advertising.; Consumer behavior.; Advertising.; Advertising -- Social aspects.
Notes: Thesis submitted to Department of Marketing.

Thesis(MBS) - University College Dublin, 1998.