Marketing Customer Information File (MCIF) applications
By: by John Dean, Wendell Brooks.
Contributors: Brooks, Wendell.; Financial Institutions Marketing Association (U.S.)
Series: Marketing monograph
Publisher: Financial Institutions Marketing Association
Published: 1988
Place of publication: Chicago, IL (111 E. Wacker Dr., Chicago 60601)
Language: eng
Number of pages: 22
Subjects: Marketing -- Management.; Marketing research.
Notes: Cover title.
"May 1988."