Marketing methods to improve company strategy
Subtitle: applied tools and frameworks to improve a company's competitiveness using a network approach
By: Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli.
Contributors: Castro, Luciano Thome.; Consoli, Matheus Alberto.
Edition: 1st ed.
Publisher: Routledge
Published: 2009
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415873758; 9780415873772; 9780203859865
Subjects: Strategic planning; Industrial management; Marketing; Competition
Notes: Includes bibliographical references and index.
Table of contents: title: How to describe the company as an integrated network; title: How to make a strategic marketing plan under a collaborative network approach; title: How to build competitive advantage through a marketing channels plan; title: How to analyse channel value capture; title: How to build and review marketing and networks contracts; title: How to build competitive advantage via sales force; title: How to build joint ventures; title: A method for building competitive advantage through alignment of marketing channels incentives; title: Identifying key success factors to develop market driven strategies.