Attitude research under the sun
By: John Eighmey, editor.
Contributors: Eighmey, John, 1944-; American Marketing Association.
Series: Proceedings series - American Marketing Association.; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 215
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Marketing research -- Congresses.; Consumers -- Attitudes -- Congresses.
Genres: Congresses.
Notes: Includes bibliographies.