Advertising
Subtitle: principles & practice
By: William Wells, John Burnett, Sandra Moriarty.
Contributors: Burnett, John, 1944-; Moriarty, Sandra E.
Edition: 4th ed., International ed.
Publisher: Prentice-Hall International
Published: 1998
Place of publication: London
Language: eng
Number of pages: 731
Subjects: Advertising.
Notes: Previous ed.: 1995.

Includes bibliographical references and index.