Transcript proceedings
Subtitle: intermedia comparisons : the state of the art, today's changing cost/value tradeoffs, most important media issue of the 80's
By: an Advertising Research Foundation Key Issues Workshop, the New York Hilton, June 30/July 1, 1983.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1983
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 252
Subjects: Advertising media planning -- Congresses.; Advertising -- Research.
Other titles: Intermedia comparisons.