In search of a new logic for marketing
Subtitle: foundations of contemporary theory
By: Christian Grönroos.
Publisher: John Wiley & Sons Ltd.
Published: 2007
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
Number of pages: 223
ISBN-13: 9780470061275; 9780470061299
Subjects: Marketing.
Notes: Includes bibliographical references and index.