Broadcast/cable programming
Subtitle: strategies and practices
By: Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Contributors: Head, Sydney W.; Klein, Lewis, 1927-; Eastman, Susan Tyler.
Edition: 2nd ed.
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1985
Place of publication: Belmont, Calif
Language: eng
Number of pages: 529
Subjects: Television programs -- Planning; Radio programs -- Planning; Cable television -- Planning
Notes: Bibliography: p. [485]-513.
Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
Includes indexes.