The new marketing
Subtitle: building strong marketing strategies in South Africa today
By: Steven M. Burgess.
Edition: 1st ed.
Publisher: Zabra Press
Published: 1999
Place of publication: Halfway House
Language: eng
Number of pages: 322
Subjects: Marketing -- South Africa.; Marketing -- South Africa -- Management.; Marketing -- Technological innovations -- South Africa.
Notes: Includes bibliographical references (p. 309-314) and index.