How to Conduct Telephone Surveys (The Survey Kit, 4)
Edition: Second Edition edition
Publisher: Sage Publications, Inc
Published: October 22, 2002
Language: eng
Format: Paperback
Number of pages: 344
ISBN-13: 9780761925910
Subjects: Data analysis: general; Research methods: general; Marketing - Telemarketing; Business & Economics; Sociology; Business/Economics; Research; Social Science / Research
First sentence: In the United States, telephone interviewing has largely replaced in-person (or face-to-face) interviewing as the primary method of collecting research data from large probability samples of households or individuals.