International marketing and export management
By: Gerald Albaum, Edwin Duerr
Contributors: Duerr, Edwin
Edition: 7th ed.
Publisher: Prentice Hall
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 990
ISBN-13: 9780273743880
Subjects: Export marketing; Management
Notes: Includes bibliographical references and index.
Table of contents: title: International marketing and exporting; title: Bases of international marketing; title: The international environment : culture; economic, forces; and competition; title: The international environment : government, political and legal forces; title: Market selection : definition and strategies; title: Information for international marketing decisions; title: Market entry strategies; title: Export entry modes; title: Nonexport entry modes; title: Product decisions; title: Pricing decisions; title: Financing and methods of payment; title: Promotion and marketing communication; title: Handling export orders and supply chain management; title: Organization of international marketing activities.