Erfolgsfaktoren printmarkenbasierter Online-Angebote
By: Rolf Ph. Illenberger
Edition: 1. Auflage.
Series: Schriften zur Medienwirtschaft und zum Medienmanagement -- Band 32
Publisher: Nomos
Published: 2013
Place of publication: Baden-Baden
Language: ger
Number of pages: 342
ISBN-13: 9783848700769
Subjects: Publishers and publishing; Management; Book industries and trade; Electronic publishing
Notes: Doctoral Johannes Gutenberg-Universität Mainz 2012.

Includes bibliographical references (pages 249-267).