Managing Business in a Multi-Channel World
Subtitle: Success Factors for E-Business
Publisher: IGI Global
Published: January 2005
Language: eng
Format: Hardcover
Number of pages: 347
ISBN-13: 9781591406310
Subjects: Industries - Retailing; Business / Economics / Finance
First sentence: For years, we have heard stories of how computing and telecommunications are becoming one and how traditional business computing and the world of consumer electronics are finally converging into something bigger, more exciting, and more rewarding than traditionally separate industries.