The Price is Wrong
Subtitle: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Publisher: Wiley; John Wiley & Sons
Published: January 2, 2008
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780470139097
Subjects: Microeconomics; Business & Economics; Business / Economics / Finance; Business/Economics; Finance; Business & Economics / General; General; Prices; Pricing
Description: "This book puts fair pricing into perspective by integrating the author's own research with examples of right and wrong pricing, reports from reliable resources, and the contributions of those who have experienced the true cost of unfair pricing firsthand."--Jacket.