Advocacy required
Subtitle: transform your customer into your #1 sales ally : soar to a higher level of customer service and sales as you value your customer as advocate
By: Stephen M. Gower
Edition: 1st ed.
Publisher: Lectern Pub.
Published: 2000
Place of publication: Toccoa, Ga
Language: eng
Number of pages: 207
ISBN-13: 9781880150009
Subjects: Customer relations; Customer services
Description: A book about advocacy that will inform the reader of how to transform your customer into your number one sales ally. It is based upon four "givens" - sales and customer service techniques in general are inadequate at their strongest and seriously lacking at their weakest; for the most part, what we are currently doing is aggravating the situation, not alleviating the situation; there is a better way - a much better way; advocacy mandates that we catch both our team members and our customers with pleasant surprises.
Notes: Includes bibliographical references (pages 203-206).
Table of contents: title: The state of the states : the aggregate; title: The adventure; title: The state of the discord; title: It is tough; title: It gets tougher; title: The state of the options; title: Five is four too many; title: The non-caring one; title: The not-for-sure one; title: The negative one; title: The nice one; title: The noteworthy one.