Educating the consumer
Subtitle: a history of the marriage of schools, advertising, and media
By: Joel Spring.
Series: Sociocultural, political, and historical studies in education
Publisher: Lawrence Erlbaum
Published: 2002
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 254
Subjects: Consumer behavior -- United States -- History; Consumer education -- United States -- History; Advertising -- United States -- History; Mass media -- United States -- History
Description: Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.