Perceptions of services
By: by Dawn Iacobucci & Amy Ostrom.
Contributors: Ostrom, Amy.; University College Dublin. Centre for Quality & Services Management.
Series: Working paper -- no.94-4
Publisher: University College Dublin (Centre for Quality & Services Management)
Published: 1994
Place of publication: Dublin
Language: eng
Number of pages: 16
Subjects: Customer services.; Marketing.; Consumers -- Attitudes.
Notes: Includes bibliographical references (p15-16).