Business-To-Business Direct Marketing
Edition: 2nd edition
Publisher: Direct Marketing Pub
Published: June 1991
Language: eng
Format: Hardcover
Number of pages: 492
ISBN-13: 9781879644007
Subjects: Business & Economics / Marketing / Industrial; Business & Economics; Business / Economics / Finance; Database marketing; Direct marketing; Industrial marketing; Marketing; Marketing - Direct; Business & Economics / Marketing / Direct; Business/Economics
First sentence: Is there really a difference between direct marketing to consumers at home and direct marketing to prospects at their place of business?