Marketing 2.0
Subtitle: Strategies for Closer Customer Relationships
Edition: 1 edition
Publisher: Springer
Published: September 10, 2003
Language: eng
Format: Hardcover
Number of pages: 151
ISBN-13: 9783540002857
Subjects: Customer services; Relationship marketing; Internet marketing; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Marketing - General; Management; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Customer Relationship Marketing; Multi-channel Marketing; Real-time Marketing; Strategic Brand Management; Trust Based Marketing; Brand name products; Marketing
Description: "This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.