Comments on Christian Grönroos' Strategic management and marketing in the service sector
By: by Kenneth L. Bernhardt and G. Lynn Shostack
Contributors: Shostak, G. Lynn; Grönroos, Christian, 1947-; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 83-104S
Publisher: Marketing Science Institute
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 13
Subjects: Service industries; Service industries -- Management
Notes: Cover title