Principles of global marketing
By: Warren J. Keegan, Mark C. Green.
Contributors: Green, Mark C.; Keegan, Warren J.
Publisher: Prentice Hall
Published: 1997
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 421
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.