Introduction to public relations and advertising
Subtitle: a reader from the consumer's point of view
By: Mark P. McElreath and Page W. Miller, editors.
Contributors: McElreath, Mark P.; Miller, Page W.
Edition: 2nd ed.
Publisher: Ginn Press
Published: 1992
Place of publication: Needham, MA
Language: eng
Number of pages: 313
Subjects: Advertising -- United States.; Public relations -- United States.; Deceptive advertising.; Advertising -- Moral and ethical aspects.; Consumer education.
Notes: Includes bibliographical references.