Sponsorship and character licensing in children's food and drink
Subtitle: dynamic marketing strategies
By: Emma Stevens.
Contributors: FT Retail & Consumer Publishing.
Series: FT management report
Publisher: FT Retailing & Consumer Publishing
Published: 1996
Place of publication: London
Language: eng
Number of pages: 198
Subjects: Beverage industry -- Marketing.; Beverage industry -- Marketing -- Case studies.; Beverage industry -- Case studies.; Food industry and trade -- Marketing.; Food industry and trade -- Marketing -- Case studies.; Food industry and trade -- Case studies.; Children -- Nutrition.