Smart Things to Know About, Brands & Branding
Edition: 1 edition
Publisher: Capstone
Published: February 22, 2001
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781841120393
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Marketing / General; Consumer Behavior - General
First sentence: A brand is a simplified "shorthand" description of a package of value upon which consumers and prospective purchasers can rely to be consistently the same (or better) over long periods of time.