Corporate purpose
Subtitle: why it matters more than strategy
By: Shankar Basu.
Series: Transnational business and corporate culture
Publisher: Garland Pub.
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 317
Subjects: Toyota Jidōsha Kabushiki Kaisha -- Management.; Automobile industry and trade -- Japan -- Management -- Case studies.; International business enterprises -- Japan -- Management -- Case studies.; Corporate purposes -- Japan -- Case studies.
Genres: Case studies.
Notes: Originally presented as the author's thesis (doctoral-Claremont Graduate University)

Includes bibliographical references (p. 305-310) and index.