Seeing the voice of the customer
Subtitle: the Zaltman metaphor elicitation technique
By: Gerald Zaltman, Robin A. Higie
Contributors: Higie, Robin A.
Series: Report (Marketing Science Institute) -- no. 93-114
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Subjects: Marketing research; Consumers; Attitudes; Attitude (Psychology); Testing
Notes: "Working paper."

"September 1993."

Includes bibliographical references (p. 38-43)