Visual Marketing
Subtitle: From Attention to Action (Marketing and Consumer Psychology)
Contributors: Michel Wedel (Editor); Rik Pieters (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: September 19, 2007
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780805862928
Subjects: Sales & marketing; Psychology; Advertising & Promotion; Applied Psychology; Psychology & Psychiatry / Applied Psychology; Advertising; Psychological aspects; Visual perception