Retail advertising and sales promotion.
Contributors: Howard, William H., 1906-,
Edition: Rev. ed.
Series: Prentice-Hall retailing series
Publisher: Prentice-Hall
Published: 1946
Place of publication: New York
Language: eng
Number of pages: 723
Subjects: Advertising; Retail trade
Notes: "Bibliography and suggested collateral readings": p. 695-707.