Record label marketing
By: Tom Hutchison, Amy Macy, Paul Allen.
Contributors: Macy, Amy.; Allen, Paul.
Edition: 2nd ed.
Publisher: Focal Press
Published: 2010
Place of publication: Burlington, MA
Language: eng
Number of pages: 449
ISBN-13: 9780240812380
Subjects: Music trade; Sound recordings -- Marketing; Sound recording industry
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing concepts and definitions; title: Markets, market segmentation, and consumber behavior; title: The U.S. industry numbers; title: Marketing research; title: Record label operations; title: The profit and loss statement; title: Soundscan and the music business; title: How radio works; title: Charts, airplay, and promotion; title: Publicity of recorded music; title: Advertising in the recording industry; title: Music distribution and retailing; title: Grassroots marketing; title: New media marketing; title: Music videos; title: The international recording industry; title: Tour support and promotional touring; title: Strategic marketing and special products; title: The recording industry of the future; title: The marketing plan.