Contemporary marketing thought
Subtitle: 1977 educator's proceedings
By: edited by Barnett A. Greenberg and Danny N. Bellenger.
Contributors: Greenberg, Barnett.; Bellenger, Danny N., 1946-; American Marketing Association.
Series: Series - American Marketing Association ; no. 41; Series (American Marketing Association) ;; no. 41.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 559
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies and indexes.
Papers presented at the symposium sponsored by the American Marketing Association and held Aug. 7-10, 1977.