A nova retórica do capital
Subtitle: a publicidade brasileira em tempos neoliberais
By: Maria Eduarda da Mota Rocha
Publisher: Edusp
Published: 2010
Place of publication: São Paulo, SP, Brasil
Language: por
Number of pages: 266
ISBN-13: 9788531411731
Subjects: Marketing; Capitalism; Discourse analysis; Commercial products; Advertising
Notes: Includes bibliographical references (p. [257]-266).