Pocketbook Power
Subtitle: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 9, 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780071418607
Subjects: Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Consumer Behavior - General; Consumer Behavior; Women consumers
First sentence: The serpent in the Garden of Eden knew it first.