Marketing performance
Subtitle: profiling tomorrow's $urvivors.
Contributors: Academy for Health Services Marketing (American Marketing Association); Symposium for Health Care Marketing (9th : 1989 : Washington, D.C.)
Series: Symposium digest; Symposium digest (American Marketing Association)
Publisher: Academy for Health Services Marketing, American Marketing Associaton
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 170
Subjects: Medical care -- Marketing -- Congresses.; Health services administration -- Congresses.
Notes: Includes bibliographical references.
Proceedings of the Ninth Annual Symposium for Health Care Marketing held at the Washington Hilton, Washington, D.C., March 19-22, 1989.