Behind the Scenes in Advertising
Edition: 2 edition
Publisher: NTC Publications
Published: June 19, 1998
Format: Hardcover
Number of pages: 240
ISBN-13: 9781899314928
Subjects: Advertising; Business & Economics / Advertising & Promotion; Biography / Autobiography; Business; Business & Economics; Business / Economics / Finance; Biography & Autobiography / Business
First sentence: Most discussion about advertising's social and economic effect is conducted as though all advertising is designed, almost conspiratorially, to have a unidirectional influence.