The Michelin men
Subtitle: driving an empire
By: Herbert R. Lottman.
Publisher: I.B. Tauris; Distributed in the United States and Canada by Palegrave Macmillan
Published: 2003
Place of publication: London; New York
Language: eng
Number of pages: 310
Subjects: Pneu Michelin (Firm) -- History.; Tire industry -- France.
Description: "This is the story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this business."--Jacket.
Notes: Includes bibliographical references (p. 279-306) and index.