Strategic management in the knowledge economy
Subtitle: new approaches and business applications
By: by Marius Leibold, Gilbert J.B. Probst and Michael Gibbert.
Contributors: Probst, Gilbert.; Gibbert, Michael.
Publisher: Publicis; Wiley
Published: 2002
Place of publication: Erlangen; New York
Language: eng
Number of pages: 353
Subjects: Strategic planning.; Knowledge management.
Description: "Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies." "On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis)."--BOOK JACKET.
Notes: Includes bibliographical references.