The effect of culture on international market entries
Subtitle: an institutional approach
By: Chengguang Li
Edition: 1. Auflage.
Series: Controlling und Management -- Band 6
Publisher: Nomos
Published: 2012
Place of publication: Baden-Baden
Language: eng
Number of pages: 123
ISBN-13: 9783832972011
Subjects: International business enterprises; Marketing; Institutional economics; Business planning; Strategic planning
Notes: Doctoral Technische Universität München 2011.

Includes bibliographical references (pages 102-121).