Product Strategy and Management (2nd Edition)
Edition: 2 edition
Publisher: Prentice Hall
Published: May 24, 2007
Language: eng
Format: Paperback
Number of pages: 560
ISBN-13: 9780273694502
Subjects: Sales & marketing; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Strategic Planning; Business & Economics / Systems & Planning; Marketing - General; Case studies; Management; New products; Product Management