Conceptual readings in the marketing economy
By: [by] John C. Narver [and] Ronald Savitt.
Contributors: Savitt, Ronald, joint comp.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 432
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.