Essential Law for Marketers (Chartered Institute of Marketing)
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: July 15, 2002
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780750655002
Subjects: English law: commercial law; Sales & marketing; Advertising & Promotion; Business Law; Business & Economics; Business / Economics / Finance; Business/Economics; England; Wales; Marketing - General; Law / Business
First sentence: Knowing your legal obligations as well as your rights as a marketer is fundamental.