Business marketing strategy
Subtitle: cases, concepts, and applications
By: V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Contributors: Shapiro, Benson P.; Moriarity, Rowland T.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 850
Subjects: Marketing -- Management.; Product management.; Industrial marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.