Das Product Placement im Kinospielfilm
By: Florian Asche.
Series: Europäische Hochschulschriften. Reihe II, Rechtswissenschaft,; Bd. 1958 =; Publications universitaires européennes. Série II, Droit ;; vol. 1958 =; European university studies. Series II, Law ;; vol. 1958; Europäische Hochschulschriften.; Bd. 1958.
Publisher: P. Lang; Lang Publishing, Incorporated, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 156
Subjects: Motion picture industry -- Law and legislation -- Germany.; Motion picture theaters -- Law and legislation -- Germany.; Product placement in mass media -- Law and legislation -- Germany.
Notes: Includes bibliographical references (p. 149-156).
Originally presented as the author's thesis (doctoral)--Friedrich-Schiller-Universität zu Jena, 1995/96.