Brand new world
Subtitle: how paupers, pirates, and oligarchs are reshaping business
By: Max Lenderman
Edition: Trade pbk. ed.
Publisher: Collins
Published: 2010
Place of publication: Toronto
Language: eng
Number of pages: 266
ISBN-13: 9781554683970
Subjects: Branding (Marketing); Stratégie de marque
Notes: Includes bibliographical references and index.
Table of contents: title: Think like an oligarch: anything goes; title: Insights outsourced: the need for global empathy; title: Bought at Silk Street: how pirates are making brands obsolete; title: No logo metropolis: how much advertising is too much?; title: The world is poor: and the meek shall inherit the mall.