Applied marketing and social research
By: edited by Ute Bradley ; foreword by John Downham.
Contributors: Bradley, Ute.
Edition: 2nd ed.
Publisher: Wiley
Published: 1987
Place of publication: Chichester; New York
Language: eng
Number of pages: 488
Subjects: Marketing research -- Case studies.; Marketing research -- Great Britain -- Case studies.
Notes: Includes bibliographies.