Integrated Marketing Communications Symposium : the transcript of talks at Northwestern University's third annual symposium, April 6, 1994
By: Ron Kaatz, editor
Contributors: Kaatz, Ronald B; Medill School of Journalism. Dept. of Integrated Marketing Communications
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 72
Subjects: Communication in marketing -- Congresses
Notes: "Published...in conjunction with the Integrated Marketing Communications Department, Medill School of Journalism"--T.p