Advertising on trial
Subtitle: consumer activism and corporate public relations in the 1930s
By: Inger L. Stole.
Series: The history of communication
Publisher: University of Illinois Press
Published: 2005
Place of publication: Urbana
Language: eng
Number of pages: 312
ISBN-13: 9780252030598; 9780252072994
Subjects: Advertising -- United States -- History.; Corporations -- Public relations -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: The rise of a corporate culture : early consumer response; title: Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement; title: The drive for legislation to establish federal advertising regulation, 1933-1935; title: A consumer movement divided : the birth of Consumers Union Inc.; title: Defining the "consumer agenda," the business community joins the Frey; title: Legislative closure : the Wheeler-Lea Amendment; title: Witch hunt, red baiting, and the end to the radical critique of advertising.