Reaktanz gegenüber Kundenbindungsprogrammen
By: Mark Wendlandt
Series: Markt und Konsum -- 21
Publisher: Lang
Published: 2009
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 339
ISBN-13: 9783631586112
Subjects: Management; Customer relations
Notes: Author's thesis (doctoral)--Universität Hannover, 2008.

Includes bibliographical references (p. 257-309).