Behavioral and attitudinal measures of the relative importance of product attributes
Subtitle: the case of cold breakfast cereals
By: by John A. Quelch.
Series: Working paper / Marketing Science Institute; Report / Marketing Science Institute ;; no. 78-109; Report (Marketing Science Institute) ;; no. 78-109.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30