Business Marketing Management
Subtitle: A Strategic View of Industrial and Organizational Markets
Edition: 7th edition
Publisher: South-Western Educational Publishing
Published: July 17, 2000
Language: eng
Format: Hardcover
Number of pages: 752
ISBN-13: 9780030291791
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Case studies; Industrial marketing; Management