Lean Advertising
Subtitle: How to Get Breakthrough Work Faster and Cheaper
Publisher: Oaklea Press
Published: April 1, 2003
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9781892538109
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; General
First sentence: A little over half a century ago, in 1950, a young Japanese engineer visited Ford's famous River Rouge factory, prepared to be dazzled by the incredible industrial efficiency that had helped bring his country to unconditional surrender only five years earlier.