Strategic digital marketing
Subtitle: top digital experts share the formula for tangible returns on your marketing investment
By: Eric Greenberg and Alexander Kates
Contributors: Kates, Alexander
Publisher: McGraw-Hill Education
Published: 2014
Language: eng
Number of pages: 352
ISBN-13: 9780071819503
Subjects: Marketing; Management; Internet marketing
Description: The digital age is here, and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field.
Notes: Includes bibliographical references and index.