Qualitative Market Research
Subtitle: A Comprehensive Guide
Publisher: Sage Publications, Inc
Published: August 21, 2001
Language: eng
Format: Paperback
Number of pages: 328
ISBN-13: 9780761969457
Subjects: Market research; Psychological methodology; Sociology, Social Studies; Qualitative research; Business/Economics; Business & Economics; Business / Economics / Finance; Research; Advertising & Promotion; Marketing - Research; Social Science / Research; Marketing research
First sentence: Qualitative research encompasses a family of approaches, methods and techniques for understanding and thoroughly documenting attitudes and behavior.