Integriertes Marketing für professionelle Fussballvereine
Subtitle: eine Analyse der Anspruchsgruppenorientierung in der deutschen Fussballbundesliga
By: Nora Oettgen
Series: Strategisches Marketingmanagement -- Bd. 11
Publisher: Lang
Published: 2008
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 248
ISBN-13: 9783631569986
Subjects: Soccer; Marketing; Professional sports; Fussball-Bundesliga
Notes: Includes bibliographical references (p. xli-lxxxviii).