Marketing research
Subtitle: intelligence and management
By: by Jerry E. Drake and Frank I. Millar ; with chapters on behavior science by A. Q. Sartain.
Contributors: Millar, Frank I.; Sartain, A. Q.
Series: International's series in marketing
Publisher: International Textbook Company
Published: 1969
Place of publication: Scranton
Number of pages: 631
Subjects: Marketing research
Notes: Bibliographical footnotes.