Good for business
Subtitle: the rise of the conscious corporation
By: Andrew Benett ... [et al.].
Contributors: Benett, Andrew.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York City
Language: eng
ISBN-13: 9780230616875
Subjects: Social responsibility of business; Corporations -- Social aspects; Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: Rethinking the role of the corporation; title: Welcome to the consumer republic; title: Four cornerstones of the conscious corporation; title: The corporate brand of the future and the rewards of reputation; title: What it takes to be a leader of tomorrow; title: Creating a culture to engage the talent of tomorrow; title: Empowering effective brand messengers in a second-opinion society; title: Vision, shmision-getting real with a useful statement of direction; title: Living the USOD : embedding and sustaining it; title: Maximizing tomorrow's brand value by living clear values today; title: Appendix: Findings from Euro RSCG worldwide's the future of the corporate brand and the future of shopping studies.