Marketing classics
Subtitle: a selection of influential articles
By: [compiled by] Ben M. Enis, Keith K. Cox.
Contributors: Enis, Ben M.; Cox, Keith Kohn.
Edition: 6th ed.
Publisher: Allyn and Bacon; Allyn & Bacon
Published: 1988
Place of publication: [Boston]
Language: eng
Number of pages: 544
Subjects: Marketing.
Notes: Includes bibliographies and index.