Advertising today
By: Warren Berger.
Publisher: Phaidon
Published: 2004
Place of publication: London
Language: eng
Number of pages: 512
Subjects: Advertising.; Advertising -- History.; Advertising -- Pictorial works.; Art and industry.
Genres: Pictorial works.
Notes: Includes bibliographical references (p. 494-499) and index.
Table of contents: title: Introduction : why advertising matters, honestly; title: When ads got smart; title: A new visual language emerges; title: The cinematic new wave of commercials; title: Nike and the postmodern ad revolution; title: The rise of "oddvertising"; title: Pushing the limits; title: The faces of advertising; title: Advertising as an agent of social change; title: The new commandments; title: Dreams of cream; title: The new global hot spots; title: Guerilla advertising : taking it to the streets; title: The next wave.