Marketing without mystery
Subtitle: a practical guide to writing a marketing plan
By: Laura M. Dirks, Sally H. Daniel.
Contributors: Daniel, Sally H.
Publisher: Amacom
Published: 1991
Place of publication: New York, NY
Language: eng
Number of pages: 212
Subjects: Marketing -- Management.; Marketing -- Planning.
Notes: Includes bibliographical references (p. 197-208) and index.