Advertising, Sex, and Post-Socialism
Subtitle: Women, Media, and Femininity in the Balkans
Publisher: Lexington Books/Fortress Academic
Published: 2013
Language: eng
Number of pages: 220
ISBN-13: 9780739172667
Subjects: Advertising; Women, europe; Women, social conditions
Description: The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.