Handbook of Relationship Marketing
Publisher: Sage Publications, Inc
Published: December 22, 1999
Language: eng
Format: Hardcover
Number of pages: 680
ISBN-13: 9780761918103
Subjects: Sales & marketing; Marketing Management; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; General; Marketing - Research; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Social Science-General; Relationship marketing
First sentence: In the current era of intense competition and demanding customers, relationship marketing has attracted the expanded attention of scholars and practitioners.