Marketing research
Subtitle: an international approach
By: Marcus Schmidt, Svend Hollensen.
Contributors: Hollensen, Svend.
Publisher: Prentice Hall/Financial Times
Published: 2006
Place of publication: Harlow, England
Language: eng
Number of pages: 613
ISBN-13: 9780273646358
Subjects: Marketing research -- Methodology.; Export marketing -- Research -- Methodology.
Notes: Includes bibliographical references and index.