Inside Yahoo!
Subtitle: reinvention for the road ahead
By: Karen Angel
Publisher: Wiley
Published: 2002
Place of publication: New York; Chichester
Language: eng
Number of pages: 288
Subjects: Yahoo! Inc; Success in business
Description: "As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.".

"Inside Yahoo!: Reinvention and the Road Ahead takes you on a journey through the thoughts, motivations, struggles, and triumphs that have brought Yahoo! to where it is today. Revealing stories of brilliant deals and missed opportunities, the race for innovation, and the constant focus on survival, this book offers an inside look at the company and its corporate culture."--BOOK JACKET.
Notes: Includes bibliographical references (p. 253-263) and index