Markets, marketing management and organizational competence
By: Kjell Grønhaug, David M. Gardner
Contributors: Gardner, David M.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1376; BEBR faculty working paper -- no. 1376.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1987
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 41
Notes: Includes bibliographical references (p. 36-41).