Electronic commerce management for business activities and global enterprises
Subtitle: competitive advantages applications
By: by In Lee
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 365
ISBN-13: 9781466618008; 9781466618015; 9781466618022
Subjects: Electronic commerce; International business enterprises; Technological innovations; Management
Description: "This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Introduction to e-commerce in the global economy; title: Web 2.0; title: Foundations of e-commerce; title: Consumer and business sides of e-commerce; title: B2C e-commerce and C2C e-commerce; title: B2C online consumer behavior; title: B2C marketing; title: B2B e-commerce and e-marketplaces; title: Mobile commerce; title: Technology side of e-commerce; title: Electronic payment; title: Security and privacy in e-commerce; title: Web technologies; title: Emerging trends and issues; title: Issues, opportunities, and challenges in e-commerce.