The long tail
Subtitle: why the future of business is selling less of more
By: Chris Anderson.
Edition: Rev. and updated ed.
Publisher: Hyperion
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 267
ISBN-13: 9781401309664
Subjects: Market segmentation; Internet marketing; Marketing -- Technological innovations
Notes: Includes bibliographical references (p. 255-258) and index.