I programmi fedeltà
Subtitle: creare vantaggio competitivo nel marketing dei beni di consumo
By: Angelo Manaresi
Series: L'azienda moderna -- 445
Publisher: FrancoAngeli
Published: 2001
Place of publication: Milano, Italy
Language: ita
Number of pages: 166
Subjects: Brand loyalty
Notes: Includes bibliographical references (p. 159-166).