More than you ever wanted to know about mail order advertising
By: Herschell Gordon Lewis.
Publisher: Prentice Hall
Published: 1983
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 330
Subjects: Advertising, Direct-mail.
Notes: Reprint. Originally published: Minneapolis, Minn. : Mason National Publications, c1980.
Includes index.