Zhongguo ying xiao
Subtitle: dui ce yu chuang xin
By: Hu Zhengming chu
Edition: Di 1 ban
Publisher: Jing ji ke xue chu ban she; Xin hua shu dian jing xiao
Published: 2001
Place of publication: Beijing
Language: chi
Number of pages: 408
Subjects: Marketing; Sales management; Commerce
Other titles: Marketing; China marketing; Dui ce yu chuang xin
Notes: Includes bibliographical references.

Table of contents also in English.