lawyer's guide to marketing on the Internet
By: Gregory H. Siskind, Deborah McMurray, and Rick Klau.
Contributors: McMurray, Deborah.; Klau, Richard P., 1971-
Edition: 3rd ed.
Publisher: American Bar Association
Published: 2007
Place of publication: Chicago, IL
Language: eng
Number of pages: 179
ISBN-13: 9781590318768
Subjects: Lawyers -- United States -- Marketing; Law firms -- United States -- Marketing; Internet marketing -- United States
Notes: Includes index.
Table of contents: title: Developing an Internet marketing plan; title: Web site design issues; title: Promotional content; title: Informational content; title: Navigational tools; title: Interactive tools; title: Choosing your web consultants; title: E-mail marketing; title: Weblogs and podcasts; title: Web seminars and social networking sites; title: Advertising and search engine optimization; title: Measuring the results of your internet efforts; title: The ethics of client development through technology.