The Effect of information on consumer and market behavior
By: edited by Andrew A. Mitchell.
Contributors: Mitchell, Andrew A., 1939-; Carnegie-Mellon University.; American Marketing Association.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Number of pages: 112
Subjects: Consumers -- Congresses.; Motivation research (Marketing) -- Congresses.; Consumer behavior -- Congresses.
Notes: Includes bibliographies.
Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977.