Ted Levitt on Marketing
Edition: 1 edition
Publisher: Harvard Business School Press
Published: June 23, 2006
Language: eng
Format: Paperback
Number of pages: 226
ISBN-13: 9781422102060
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General
First sentence: We live in a business world that increasingly worships the great tribal god innovation, lyrically hailing it not just as a desired, but as a necessary, condition of a company's survival and growth.