Why they buy
Subtitle: American consumers inside and out
By: Robert B. Settle, Pamela L. Alreck.
Contributors: Alreck, Pamela L.
Publisher: Wiley
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 351
Subjects: Consumers -- United States; Consumers' preferences -- United States; Brand choice -- United States
Notes: Includes index.