Brand storming
Subtitle: managing brands in the era of complexity
By: Michele Fioroni and Garry Titterton.
Contributors: Titterton, Garry.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230222434
Subjects: Brand name products; Branding (Marketing)
Notes: Includes bibliographical references and index.