Advertising: does the S-curve apply?
By: Johny K. Johansson
Series: Faculty working papers -- 72; Faculty working papers -- 72.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1972
Place of publication: Urbana, Ill
Language: eng
Number of pages: 18
Notes: "November 14, 1972."

Includes bibliographical references.