Advertising in Tourism and Leisure
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: November 15, 2001
Language: eng
Format: Paperback
Number of pages: 360
ISBN-13: 9780750654326
Subjects: Advertising; Tourism industry; Industries - Hospitality, Travel & Tourism; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; General; Business & Economics / Hospitality, Travel & Tourism
First sentence: Advertising bombards us very day - from commercials on television and radio, to advertising on buses and billboards, in magazines and on the Internet - and there is an increasing amount of advertising masquerading as something else - on television travel shows, in the latest block buster movie and on children's toys and clothes.