Geschäftstreue im Konsumgüter-Einzelhandel unter besonderer Berücksichtigung der Kongruenzthese
By: Georg Koch
Series: Bochumer wirtschaftswissenschaftliche Studien -- Nr. 140
Publisher: N. Brockmeyer
Published: 1995
Place of publication: Bochum
Language: ger
Number of pages: 335
Subjects: Brand loyalty; Customer loyalty; Consumer behavior
Notes: Originally presented as the author's thesis (doctoral)-- Univ. Bochum, 1994.

Includes bibliographical references (p. 317-334).