Measuring psychological responses to media messages
By: edited by Annie Lang.
Contributors: Lang, Annie.
Series: LEA's communication series
Publisher: Erlbaum
Published: 1994
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 244
Subjects: Mass media -- Psychological aspects.
Notes: Includes bibliographical references and indexes.
Table of contents: title: Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro; title: Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West; title: Using eyes on screen as a measure of attention to television / Esther Thorson; title: Secondary reaction-time measures / Michael D. Basil; title: What can the heart tell us about thinking? / Annie Lang; title: Electrodermal measurement / Robert Hopkins and James E. Fletcher; title: Signal detection measures of recognition memory / Michael A. Shapiro; title: The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske; title: Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger; title: Detection and modeling of time-sequenced processes / James H. Watt; title: Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch; title: Comments on setting up a laboratory / Annie Lang.