Children's perceptions, explanations and judgements of television advertising
Subtitle: a further exploration
By: by Scott Ward, Greg Reale [and] David Levinson
Contributors: Reale, Greg; Levinson, David
Series: Working paper - Marketing Science Institute ; P-60
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 19
Subjects: Television advertising; Television and children
Notes: "Preliminary research report."

Includes bibliographical references