Harness the power of the purse
Subtitle: winning women investors
By: Andrea Turner Moffitt ; foreword by Sylvia Ann Hewlett
Contributors: Hewlett, Sylvia Ann, 1946- writer of foreword
Edition: First trade paperback original edition.
Publisher: Rare Bird Books, A Vireo Book
Published: 2015
Language: eng
Number of pages: 185
ISBN-13: 9781940207964
Copyright date: 2015
Subjects: Personal Finance; Investments; Women
Other titles: Winning women investors; Women investors
Description: Using a wealth of hard data - including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong - "Harness the Power of the Purse" reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a woman investor looking to flex your financial muscle, or an industry advisor or leader committed to building gender smarts, "Harness the Power of the Purse" is a vital resource for turbo-charging growth and closing the gap for women investors.
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword; title: Introduction: My story; title: Part one: The market; title: Part two: Understanding the female investor; title: Part three: Closing the gap; title: Appendix.