The long tail
Subtitle: How Endless Choice is Creating Unlimited Demand
By: Chris Anderson
Series: The New Economics of Culture and Commerce
Publisher: Random House Business
Published: 2006
Place of publication: London
Language: eng
Number of pages: 224
ISBN-13: 9781844138500
Subjects: Commercial producers; Electronic commerce; Marketing; E-commerce; Internet; Consumentengedrag
Description: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Notes: Includes bibliographical references and index.