Grademaker study guide and workbook [to] Essentials of marketing
By: prepared by Susan Peterson & Kathryn Dobie.
Contributors: Dobie, Kathryn.; Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl.
Edition: 2nd edition
Publisher: South Western College Publishing
Published: 2001
Place of publication: Cincinnati
Language: eng
Notes: Written to accompany Essentials of marketing 2nd edition, by Charles W. Lamb, Joseph F. Hair and Carl McDaniel.