International branding in the 21st century
By: a production of WTTW National Productions, in association with PRI's Marketplace, and BusinessWeek ; director, Eddie Harrison ; senior producer Lisa Yapp
Contributors: Rose, Jim (Jim M.); Roberts, Kevin, 1949-; Greenfield, Jeff; WTTW (Television station : Chicago, Ill.); Businessweek (Firm); Public Broadcasting Service (U.S.); Films for the Humanities (Firm)
Series: CEO exchange : conversations in leadership; MKT 430 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2002
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 57
Subjects: Interviews; Chief executive officers; Internet marketing; Saatchi & Saatchi; QXL.com (Firm)
Other titles: International branding in the twenty-first century; CEO exchange (Television program)
Description: Features in-depth interviews with CEOs regarding high-level business issues, before a stage audience at the London Business School. Jim Rose, CEO of QXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media.
Notes: Originally broadcast on the television program CEO Exchange.

Videodisc release of a broadcast taped at the London Business School in October, 2000.

Host, Jeff Greenfield ; narrator, Rich Samuels.

DVD.