Men, motives, and markets
By: [by] Wroe Alderson [and] Michael H. Halbert.
Contributors: Halbert, Michael H., joint author.
Series: Prentice-Hall foundations of marketing series
Publisher: Prentice-Hall
Published: 1968
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 118
Subjects: Marketing.
Notes: Bibliography: p. 109.