Understanding mass media
By: William Jawitz.
Contributors: Schrank, Jeffrey.
Edition: 5th ed.
Publisher: National Textbook Co.
Published: 1996
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 512
Subjects: Mass media.
Notes: Includes bibliographical references and index.
Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.