50+ marketing
Subtitle: marketing, communicating, and selling to the over 50s generations
By: Jean-Paul Tréguer
Publisher: Palgrave
Published: 2002
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 172
Subjects: Marketing; Middle-aged consumers -- Attitudes; Older consumers -- Attitudes; Marketing -- United States; Middle-aged consumers -- United States -- Attitudes; Older consumers -- United States -- Attitudes
Other titles: Fifty plus marketing
Notes: Includes bibliographical references and index