The trendmakers
Subtitle: behind the scenes of the global fashion industry
By: Jenny Lantz
Series: Dress, body, culture; Dress, body, culture
Publisher: Bloomsbury USA Academic
Published: 2016
Language: eng
Number of pages: 240
ISBN-13: 9781474259798; 9781474259781
Subjects: Fashion merchandising; Fashion; Fashion designers
Description: Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This text explores the social significance of trends in the global fashion industry through interviews with these `fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.
Notes: Includes bibliographical references and index.