Enterprise one to one
Subtitle: tools for competing in the interactive age
By: Don Peppers and Martha Rogers
Contributors: Rogers, Martha, Ph.D.
Edition: 1st ed.
Publisher: Currency Doubleday
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 436
Subjects: Market segmentation; Customer relations; Relationship marketing; Technological innovations
Notes: Includes bibliographical references (p. [392]-414) and index.