Public relations cases
Subtitle: international perspectives
By: edited by Danny Moss, Melanie Powell & Barbara DeSanto.
Contributors: Moss,  Danny, 1954-; Powell, Melanie.; DeSanto, Barbara, 1950-
Edition: 2nd ed.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415773362; 9780415773379; 9780203088982
Subjects: Public relations -- Case studies; Public relations -- Cross-cultural studies; Corporations -- Public relations -- Case studies; International business enterprises -- Case studies
Genres: Case studies; Cross-cultural studies
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Take a look at my giraffe : promoting Chester zoo; title: Jane's ride across America; title: Kerala : God's own country : from backwaters to one of the ten paradises on earth; title: LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones; title: Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign; title: Taking the time to listen, learn & act : an example of complex international dialogue; title: Setting up an effective press office for a professional body; title: Managing the evolution of an agency to meet the needs of a digital media environment; title: John Smith's 'the people's race'; title: Remembering the few; title: When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication; title: Coca-cola beverages Hrvatska : public relations model of a socially responsible company; title: The Bolton brand : place branding as an alternative approach to local authority corporate identity; title: Chimney pots campaign.