Measurement and use of market response functions for allocating market resources
By: by Vithala R. Rao and Darius J. Sabavala.
Contributors: Sabavala, Darius J.; Marketing Science Institute.
Series: Technical working paper / Marketing Science Institute research program
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Notes: Report no.86-105.