Seminar on How to Cope with Data Overload
Subtitle: the impact of new technology on marketing information : Paris, France, 6th-8th February 1990
By: E.S.O.M.A.R., European Society for Opinion and Marketing Research.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1990
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 172
Subjects: Marketing -- Data processing -- Congresses.; Marketing research -- Technological innovations -- Congresses.; Information storage and retrieval systems -- Marketing -- Congresses.
Other titles: How to cope with data overload.
Notes: Includes bibliographical references.