Structured creativity
Subtitle: formulating an innovation strategy
By: by Tim Sauber and Hugo Tschirky.
Contributors: Tschirky, Hugo, 1938-
Publisher: Palgrave Macmillan; Palgrave Macmillan in association with the European Institute for Technology and Innovation Management
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 227
Subjects: Creative ability in business -- Management; Technological innovations -- Management; Strategic planning
Notes: Includes bibliographical references and index.
Originally presented as the first author's doctoral thesis.