Attention, attitude, and affect in response to advertising
By: edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.
Contributors: Clark, Eddie M.; Brock, Timothy C., 1935-; Stewart, David W.
Publisher: L. Erlbaum Associates
Published: 1994
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 328
Subjects: Advertising -- Psychological aspects.
Notes: Includes bibliographical references and indexes.