Research in contemporary issues of marketing
Subtitle: best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume
By: edited by Ernest Alan Buttery.
Contributors: Buttery, Ernest Alan.; University of Western Sydney. School of Marketing and International Business.; Australian Conference of the Chartered Institute of Marketing (1st :, 2003)
Publisher: School of Marketing and International Business, UWS
Published: 2003
Place of publication: South Penrith, N.S.W
Language: eng
Number of pages: 360
Subjects: Marketing research.; Marketing.
Other titles: Research into contemporary issues in marketing
Notes: Includes bibliographical references.
"August 2003".
"'The future of Marketing with Particular Reference to Asia and the Antipodes' is the title of the inaugural research conference by the Chartered Institute of Marketing ..." --Introduction.