Responsabilidad social y mercadotecnia
Subtitle: motores del desarrollo de la competitividad en el sector económico
By: coordinadores: Paola Irene Mayorga Salamanca, José Sánchez Gutiérrez, Elsa Georgina González Uribe
Edition: Primera edición.
Publisher: Universidad de Guadalajara, Centro Universitario de Ciencias Económico Administrativas; Fondo Editorial Universitario
Published: 2019
Place of publication: Guadalajara, Jalisco; Ibiza, España
Language: spa
Number of pages: 253
ISBN-13: 9788417840310
Copyright date: 2019
Subjects: Social responsibility of business; Case studies; Small business; Competition; Mexico; Marketing
Notes: Contains charts, tables, graphics.

Bibliography at the end of each chapter.