Million dollar mailings
Subtitle: the art and science of creating money-making direct mail-- revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade
By: Denison Hatch.
Series: The Libey business library
Publisher: Libey Pub.; Distributed to the trade by National Book Network
Published: 1992
Place of publication: Washington, D.C; Lanham, Md
Language: eng
Number of pages: 477
Subjects: Advertising, Direct-mail -- United States; Advertising, Direct-mail -- Information services -- United States; Advertising, Direct-mail -- United States -- Awards
Notes: Includes bibliographical references (p. 473-474) and index.
On t.p. the "s" in "mailings" appears as a dollar sign.