Qualitative Market Research
Subtitle: A Comprehensive Guide
Publisher: Sage Publications, Inc; Sage Publications
Published: September 2001
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9780761969440
Subjects: Market research; Psychological methodology; Sociology, Social Studies; Qualitative research; Business/Economics; Business & Economics; Business / Economics / Finance; Research; Advertising & Promotion; Marketing - Research; Social Science / Research; Marketing research
First sentence: This book seeks to provide an introductory overview of qualitative market research, and as such we begin it with some very simple facts and insights to give a sense of the nature and scale of our subject.
Description: This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.