Online customer care : strategies for call center excellence
By: by Michael Cusack.
Publisher: ASQ Quality Press
Published: 1998
Place of publication: Milwaukee, Wis
Language: eng
Number of pages: 265
Subjects: Customer services -- Management.; Teleshopping.; Customer relations.; Internet marketing.; Internet advertising.; Business enterprises -- Computer networks.; Consumer satisfaction.
Description: A timely resource for any organization attempting to set up and maintain a world-class customer care operation, this book provides a comprehensive introduction to the emerging technologies in customer care. Cusack explains how process-driven system design, user interaction, content provisioning, and data gathering can help your organization achieve best in class customer care.
Notes: Includes bibliographical references (p. 257-258) and index.