Attracting Investors
Subtitle: A Marketing Approach to Finding Funds for Your Business
Publisher: Wiley
Published: August 13, 2004
Language: eng
Number of pages: 256
ISBN-13: 9780471646563
First sentence: Until recently, entrepreneurs or corporate managers who needed to raise capital had limited options.
Description: "In Attracting Investors, marketing guru Philip Kotler teams up with Hermawan Kartajaya and S. David Young to offer a practical, marketing-based approach to raising capital. Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital. The authors demonstrate how companies can target prospective investors and how best to highlight the strengths of the business as an investment."--Book jacket.