Responsive Healthcare
Subtitle: Marketing for a Public Service (Health Services Management)
Publisher: Open University Press
Published: December 1, 2001
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780335199679
Subjects: Health systems & services; Sales & marketing; Health Care Administration; Marketing Management; Medical / Nursing; Medical; Health Care Delivery; Administration; Marketing - General; Health maintenance organizatio; Health maintenance organizations; Marketing; Medical care; Preferred provider organizatio; Preferred provider organizations (Medical care)
First sentence: Illustrating from the British National Health Service, this chapter indicates the type of problems in service design and public image which have led people to consider applying marketing methods in public services.