Kamrat-Kamprad
Subtitle: Comrade Kamprad, IKEA goes to Russia
By: producer, Bim Enstrom
Contributors: Films for the Humanities & Sciences (Firm)
Series: MKT 441 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] =
Number of pages: 46
Subjects: Furniture industry and trade; Export marketing; Ikea (Firm)
Other titles: IKEA goes to Russia
Description: Publisher description. This program shows Ingvar Kamprad, IKEA's founder, and a handful of colleagues during their 10-day trip across Moscow Oblast and out-lying regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. Victory depends on sweet-talking, arm-twisting, and impromptu brainstorming.
Notes: Camera, Jacek Machula.

DVD-R.

Portions in other languages with English subtitles.