Wine marketing and sales
Subtitle: success strategies for a saturated market
By: Paul Wagner, Janeen Olsen, Liz Thach ; foreword by Robert Mondavi
Contributors: Olsen, Janeen; Thach, Liz, 1961-
Edition: 2nd ed.
Publisher: Wine Appreciation Guild
Published: 2010
Place of publication: San Francisco
Language: eng
Number of pages: 413
ISBN-13: 9781934259252
Subjects: Wine industry; Wine; Marketing; Selling
Other titles: Wine marketing & sales.
Notes: Rev. ed. of: Wine marketing & sales. c2007.

Thach's name appears first on the earlier edition.

Includes bibliographical references and index.
Table of contents: title: Basic wine marketing principles; title: Research and demographics: wine consumers today; title: Wine branding; title: Wine advertising and promotion; title: Graphic design in the wine industry; title: Wine packaging and labels; title: Wine public relations; title: Wine budgets and pricing; title: Three avenues to sales; title: Sales and distribution management; title: Selling wine to restaurants & retailers; title: Direct to consumer sales & wine 3.0; title: Establishing a tasting room; title: Wine tourism; title: Strategies for exporting and importing wine; title: Repositioning and turnarounds; title: The big picture and evolving topics.