Marketing research
Subtitle: a management overview
By: Contributors: Louis J. Babic, Jr. [and others] Editors: Evelyn Konrad [and] Rod Erickson
Contributors: Erickson, Rodney; Babic, Louis J.; American Management Association
Publisher: American Management Association
Published: 1966
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Marketing research