Marketing
By: Joel R. Evans, Barry Berman.
Contributors: Berman, Barry.
Edition: 5th ed.
Publisher: Macmillan; Maxwell Macmillan Canada; Maxwell Macmillan International Pub. Group
Published: 1992
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 737
Subjects: Marketing
Notes: Includes bibliographical references and indexes.