Dynamic sales results
Subtitle: creating super sales success in a competitive down market
By: Sparky Taft
Publisher: Quality Books
Published: 2009
Place of publication: [United States?]
Language: eng
Number of pages: 178
ISBN-13: 9780982473504
Subjects: Advertising; Marketing; Management; Success in business
Table of contents: title: Introduction; title: The plan; title: Determining a budget; title: Partnering with other businesses & media; title: Implementing your advertising; title: What is a promotion?; title: Sales training & motivation; title: Different types of advertisers; title: Understanding confusing television & radio ratings; title: The basics of broadcast advertising; title: Creating commercials; title: Selecting target audience radio stations; title: Budgeting & analyzing results; title: Keeping the client informed; title: I practice what I preach; title: Sharing the glory; title: Don't rest on your successes; title: Summary; title: Glossary; title: About the author.