The power of emotion
Subtitle: brand communication in business-to-business markets
By: Joanne Lynch, Leslie de Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working paper series -- 28 ; -- 2003
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 29
Notes: Dated November 2003.

Includes bibliographical references.