Audience, relevance, and search
Subtitle: targeting Web audiences with relevant content
By: James Mathewson, Frank Donatone, Cynthia Fishel.
Contributors: Donatone, Frank.; Fishel, Cynthia.
Publisher: IBM Press
Published: 2010
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780137004201
Subjects: Online authorship; Web usage mining; Web sites -- Design; Web search engines; Internet users; Internet marketing
Notes: Includes index.
Table of contents: title: Writing for Web users mimics writing for search engines; title: How the Web medium has evolved from its print origins; title: Writing relevant content for the Web audience; title: Discovering and using popular keywords; title: Engaging with Web visitors through more targeted search referrals; title: Developing an optimized site architecture; title: Gaining credibility through pagerank; title: Capturing social- and rich-media opportunities; title: Measuring Web effectiveness.