Hospitality marketing management
By: Robert D. Reid.
Contributors: Reid, Robert D.
Edition: 2nd ed.
Publisher: Van Nostrand Reinhold
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 399
Subjects: Food service -- Marketing.; Restaurants -- Marketing.
Notes: Bibliography: p. 386-388.
Rev. ed. of: Foodservice and restaurant marketing. c1983.
Includes index.