Concept testing today
Subtitle: a first time ARF workshop : transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, April 7, 1988.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 150
Subjects: Advertising -- Research -- United States -- Congresses.; Marketing research -- United States -- Congresses.; New products -- United States -- Congresses.
Other titles: Advertising Research Foundation concept testing today workshop.
Notes: Spine title: Advertising Research Foundation concept testing today workshop.