Marketing Engineering
Subtitle: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Edition: 2 edition
Publisher: Pearson Education
Published: January 8, 2002
Language: eng
Format: Hardcover
Number of pages: 518
ISBN-13: 9780130355492
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Data processing; Decision making; Marketing; Mathematical models; Business/Economics