Advertising Campaign Strategy
Edition: 3 edition
Publisher: South-Western College Pub
Published: July 14, 2003
Language: eng
Format: Hardcover
Number of pages: 432
ISBN-13: 9780324271904
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Research; Business & Economics / Advertising & Promotion; Advertising campaigns; Communication in marketing