Guo wai pin pai zai Zhongguo de zhuan hua yan jiu
Subtitle: zhi du li lun shi jiao = The transformation of a foreign brand in China : an institutional perspective
By: Guo Rui zhu
Edition: Di 1 ban
Series: Bo shi wen ku; Bo shi wen ku (Zhongguo di zhi da xue. Chu ban she)
Publisher: Zhongguo di zhi da xue chu ban she you xian ze ren gong si
Published: 2013
Place of publication: Wuhan Shi
Language: chi
Number of pages: 222
ISBN-13: 9787562530305
Subjects: Brand name products; International business enterprises
Other titles: Transformation of a foreign brand in China :
Notes: Includes bibliographical references (pages 185-201)