Qualitative market research
Subtitle: a practitioner's and buyer's guide
By: Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills.
Contributors: Langmaid, Roy, 1946-
Publisher: Gower
Published: 1988
Place of publication: Aldershot; Brookfield, USA
Language: eng
Number of pages: 262
Subjects: Marketing research.
Notes: Bibliography: p. [252]-253.
Includes index.