Advertising reach and frequency
Subtitle: maximizing advertising results through effective frequency
By: Colin McDonald.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 157
Subjects: Advertising -- Effective frequency.
Description: This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.
Notes: Includes bibliographical references and index.
"Published in conjunction with the Association of National Advertisers by NTC Business Books."