CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: July 30, 2003
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780750659635
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Professional - General; Business & Economics / Marketing / General; Marketing - General
First sentence: The first unit of this Integrated Marketing Communications Coursebook is designed to establish a broad base for the study of marketing communications.