Gaining distribution for new products
By: by Stuart Hanmer-Lloyd
Series: Cranfield research papers in marketing and logistics -- 1976/1977, no. 18; Cranfield research papers in marketing & logistics -- Session 1976/77, no. 18
Publisher: Marketing & Logistics Research Centres, Cranfield School of Management
Published: 1977
Place of publication: Cranfield, Bedford [Eng.]
Language: eng
Number of pages: 138
Subjects: New products; Marketing
Notes: Includes bibliographical references.