Theory construction in marketing
Subtitle: some thoughts on thinking
By: Gerald Zaltman, Karen LeMasters, Michael Heffring.
Contributors: LeMasters, Karen.; Heffring, Michael.
Series: Theories in marketing series,
Publisher: Wiley
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 209
Subjects: Marketing.
Notes: Includes bibliographies and indexes.