Marketing metrics
Subtitle: October 5-6, Four Seasons Hotel, Toronto, Canada
By: prepared by Marion Debruyne and Katrina Hubbard
Contributors: Debruyne, Marion; Hubbard, Katrina; Marketing Science Institute
Series: Report -- no. 00-119; Report (Marketing Science Institute) -- no. 00-119
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 39
Subjects: Marketing -- Management -- Congresses; Marketing -- Cost effectiveness -- Measurement -- Congresses; Internet marketing -- Cost effectiveness -- Measurement -- Congresses
Genres: Congresses
Notes: "Working paper series."

"Conference summary."
Table of contents: title: W; title: h; title: a; title: t; title: m; title: a; title: r; title: k; title: e; title: t; title: i; title: n; title: g; title: m; title: e; title: t; title: r; title: i; title: c; title: s; title: a; title: r; title: e; title: u; title: s; title: e; title: d; title: b; title: y; title: M; title: S; title: I; title: m; title: e; title: m; title: b; title: e; title: r; title: s; title: ?; title: -; title: -; title: R; title: u; title: s; title: s; title: e; title: l; title: l; title: S; title: .; title: W; title: i; title: n; title: e; title: r; title: M; title: a; title: r; title: k; title: e; title: t; title: i; title: n; title: g; title: m; title: e; title: t; title: r; title: i; title: c; title: s; title: a; title: c; title: r; title: o; title: s; title: s; title: i; title: n; title: d; title: u; title: s; title: t; title: r; title: i; title: e; title: s; title: :; title: f; title: r; title: o; title: m; title: f; title: o; title: o; title: d; title: t; title: o; title: s; title: p; title: o; title: r; title: t; title: s; title: t; title: o; title: p; title: h; title: a; title: r; title: m; title: a; title: c; title: e; title: u; title: t; title: i; title: c; title: a; title: l; title: s; title: -; title: -; title: J; title: a; title: m; title: e; title: s; title: W; title: .; title: M; title: a; title: s; title: t; title: e; title: r; title: s; title: o; title: n; title: I; title: n; title: f; title: e; title: r; title: r; title: i; title: n; title: g; title: c; title: u; title: s; title: t; title: o; title: m; title: e; title: r; title: v; title: a; title: l; title: u; title: e; title: f; title: r; title: o; title: m; title: l; title: o; title: c; title: a; title: l; title: i; title: n; title: f; title: o; title: r; title: m; title: a; title: t; title: i; title: o; title: n; title: -; title: -; title: D; title: a; title: v; title: i; title: d; title: R; title: .; title: B; title: e; title: l; title: l; title: P; title: u; title: s; title: h; title: i; title: n; title: g; title: t; title: h; title: e; title: l; title: e; title: v; title: e; title: r; title: s; title: t; title: h; title: a; title: t; title: m; title: a; title: k; title: e; title: m; title: o; title: n; title: e; title: y; title: :; title: e; title: c; title: o; title: n; title: o; title: m; title: e; title: t; title: r; title: i; title: c; title: s; title: a; title: n; title: d; title: b; title: u; title: s; title: i; title: n; title: e; title: s; title: s; title: d; title: e; title: v; title: e; title: l; title: o; title: p; title: m; title: e; title: n; title: t; title: -; title: -; title: S; title: t; title: e; title: v; title: e; title: K; title: i; title: n; title: c; title: a; title: i; title: d; title: T; title: o; title: w; title: a; title: r; title: d; title: a; title: s; title: y; title: s; title: t; title: e; title: m; title: f; title: o; title: r; title: m; title: o; title: n; title: i; title: t; title: o; title: r; title: i; title: n; title: g; title: b; title: r; title: a; title: n; title: d; title: h; title: e; title: a; title: l; title: t; title: h; title: -; title: -; title: C; title: .; title: B; title: .; title: B; title: h; title: a; title: t; title: t; title: a; title: c; title: h; title: a; title: r; title: y; title: a; title: ,; title: L; title: e; title: o; title: n; title: a; title: r; title: d; title: M; title: .; title: L; title: o; title: d; title: i; title: s; title: h; title: E; title: c; title: o; title: n; title: o; title: m; title: i; title: c; title: t; title: h; title: e; title: o; title: r; title: y; title: a; title: n; title: d; title: b; title: r; title: a; title: n; title: d; title: h; title: e; title: a; title: l; title: t; title: h; title: :; title: a; title: n; title: e; title: w; title: a; title: c; title: c; title: o; title: u; title: n; title: t; title: i; title: n; title: g; title: -; title: -; title: S; title: t; title: u; title: a; title: r; title: t; title: A; title: g; title: r; title: e; title: s; title: T; title: h; title: e; title: s; title: l; title: i; title: p; title: p; title: e; title: r; title: -; title: e; title: a; title: r; title: t; title: o; title: f; title: m; title: e; title: a; title: s; title: u; title: r; title: i; title: n; title: g; title: e; title: -; title: b; title: r; title: a; title: n; title: d; title: v; title: a; title: l; title: u; title: e; title: -; title: -; title: S; title: t; title: e; title: p; title: h; title: e; title: n; title: F; title: .; title: D; title: u; title: l; title: l; title: ,; title: K; title: e; title: l; title: l; title: y; title: A; title: .; title: D; title: i; title: x; title: o; title: n; title: W; title: e; title: b; title: m; title: e; title: t; title: r; title: i; title: c; title: s; title: :; title: w; title: h; title: a; title: t; title: c; title: a; title: n; title: w; title: e; title: l; title: e; title: a; title: r; title: n; title: f; title: r; title: o; title: m; title: t; title: h; title: e; title: "; title: o; title: f; title: f; title: l; title: i; title: n; title: e; title: "; title: w; title: o; title: r; title: l; title: d; title: ?; title: -; title: -; title: P; title: e; title: t; title: e; title: r; title: F; title: a; title: d; title: e; title: r; title: K; title: r; title: a; title: f; title: t; title: '; title: s; title: r; title: e; title: t; title: u; title: r; title: n; title: o; title: n; title: m; title: a; title: r; title: k; title: e; title: t; title: i; title: n; title: g; title: i; title: n; title: v; title: e; title: s; title: t; title: m; title: e; title: n; title: t; title: :; title: p; title: o; title: r; title: t; title: f; title: o; title: l; title: i; title: o; title: m; title: a; title: n; title: a; title: g; title: e; title: m; title: e; title: n; title: t; title: p; title: l; title: a; title: n; title: n; title: i; title: n; title: g; title: i; title: m; title: p; title: l; title: i; title: c; title: a; title: t; title: i; title: o; title: n; title: s; title: -; title: -; title: M; title: i; title: c; title: h; title: a; title: e; title: l; title: D; title: .; title: D; title: u; title: f; title: f; title: y; title: D; title: e; title: c; title: i; title: s; title: i; title: o; title: n; title: s; title: a; title: t; title: i; title: s; title: f; title: a; title: c; title: t; title: i; title: o; title: n; title: a; title: s; title: a; title: p; title: e; title: r; title: f; title: r; title: o; title: m; title: a; title: n; title: c; title: e; title: m; title: e; title: t; title: r; title: i; title: c; title: -; title: -; title: G; title: a; title: v; title: a; title: n; title: F; title: i; title: t; title: z; title: s; title: i; title: m; title: o; title: n; title: s