Effective radio advertising
By: Marc G. Weinberger, Leland Campbell, Beth Brody.
Contributors: Campbell, Leland.; Brody, Beth.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 174
Subjects: Radio advertising -- United States.
Notes: Includes bibliographical references (p. [1615-165) and index.