Innovations in hospital marketing
By: William J. Winston, editor.
Contributors: Winston, William J.
Publisher: Haworth Press
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 138
Subjects: Hospitals -- Marketing; Hospitals -- Public relations
Notes: Includes bibliographies.
Published also as v. 2, no. 1, fall 1984 of the Health marketing quarterly.