Advertising in the News
Subtitle: Paid-for Content and the South African Print Media
Publisher: Human Sciences Research Council; HSRC Press
Published: January 1, 2008
Language: eng
Format: Paperback
Number of pages: 76
ISBN-13: 9780796921833
Subjects: Press & journalism; Business & Economics; Business / Economics / Finance; Business/Economics; Republic of South Africa; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Moral and ethical aspects; South Africa
Description: This monograph, which derives from recent research conducted by the Human Sciences Research Council and the University of the Witwatersrand's Media Observatory, looks at the range of strategies employed in the print sector to develop paid-for content, and notes the problems and practices that may arise from such strategies and the potential consequences for editorial content, journalistic practice and for readers. The authors survey the literature and the regulatory environment, examine several case studies, interview a number of influential media managers and analyse the results of focus-group research, held to determine the effectiveness with which paid-for content is signalled in the South African print media. The publication provides important insights into issues of editorial integrity, profitability, media ethics, trust and the consolidation of democracy.