Controversy and dialogue in marketing
By: [compiled by Ross Lawrence Goble [and] Roy T. Shaw.
Contributors: Shaw, Roy Thomas, 1916- joint comp.
Publisher: Prentice-Hall
Published: 1974
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 432
Subjects: Marketing -- Addresses, essays, lectures; Consumers -- Addresses, essays, lectures; Marketing -- Social aspects -- Addresses, essays, lectures
Notes: Includes bibliographical references.