The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products
Subtitle: a pilot study
By: by Myrna Anne Yeakle.
Published: 1975
Language: eng
Format: Microform
Number of pages: 202
Subjects: Educational games; Consumer education; Health products; Advertising -- Psychological aspects
Notes: Vita.

"UO-77 250--UO-77 252."

Thesis (Ph. D.)--Ohio State University, 1975.

Bibliography: leaves 156-164.

Microfiche. Eugene : Microform Publications, College of Health, Physical Education and Recreation, University of Oregon, 1977. 3 microfiches : negative.

s 1977 oru n