Marketing airline services to the business segment
Subtitle: advertising content, passenger preferences and the organizational buying process
By: Karin Holstius
Contributors: Svenska handelshögskolan (Helsinki, Finland)
Series: Forskningsrapporter från Svenska handelshögskolan -- 12; Forskningsrapporter (Svenska handelshögskolan (Helsinki, Finland)) -- 12
Publisher: Swedish School of Economics and Business Administration
Published: 1985
Place of publication: Helsingfors, Finland
Language: eng
Number of pages: 114
Subjects: Advertising; Airlines; Marketing; Commercial Aeronautics; Consumers' preferences
Notes: Bibliography: p. 107-110.