Inside Hollywood
Subtitle: From theater to video  finding an audience : mindsets and methods
By: Heartland Film Festival ; director David Armstrong ; producer, Don Boggs
Contributors: Films for the Humanities (Firm)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording]
Subjects: Motion pictures; Marketing; Distribution; Video recordings
Other titles: Inside Hollywood: mindsets and methods; Mindsets and methods; From theater to video  finding an audience; Theatrical marketing.; Theatrical distribution.; Video distribution.
Description: A how-to on the theatrical and video distribution business. Explains the specifics of test screenings,  , when to release  films, and what determines niche, platform, exclusive and wide scale releases ; Tollini drives home the importance of commerce and breaks down the significance of video in sell-through and rental markets..
Notes: Title from container.

Presenters: Steve Rothenberg, Robert Tollini

DVD.
Table of contents: title: Theatrical marketing : Steve Rothenberg; title: Theatrical distribution : Steve Rothenberg; title: Video distribution: Robert Tollini.