Cases in computer and model-assisted marketing
Subtitle: planning
By: by George S. Day ... [et al.].
Contributors: Day, George S.
Publisher: Scientific Press
Published: 1975
Place of publication: Palo Alto, CA
Language: eng
Number of pages: 109
Subjects: Marketing -- Data processing -- Case studies.; Marketing -- Computer programs -- Case studies.
Other titles: Planning: cases in computer & model assisted marketing.
Notes: Includes bibliographical references.
Title on spine: Planning: cases in computer & model assisted marketing.
Originally published by Hewlett Packard Co., Cupertino, Calif., in series: Hewlett Packard university business series.