Will the real consumer-activist please stand up
Subtitle: an examination of consumers' opinions about marketing practices and their relationships to individual attitudes and behavior
By: by Thomas P. Hustad and Edgar A. Pessemier.
Contributors: Pessemier, Edgar A., 1922- joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 345
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue Univeristy
Published: 1972
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 67
Subjects: Industries -- Social aspects -- Public opinion -- Case studies.; Marketing -- Public opinion -- Case studies.; Public opinion -- United States.
Notes: Bibliography: p. 67.