Strategic Marketing
Subtitle: An Applied Approach
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: July 14, 2006
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780073025865
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing - Direct; Management; Marketing