Transcript proceedings
Subtitle: magazine research, what the advertiser and agency planner/buyer needs to know today and tomorrow
By: an Advertising Research Foundation Key Issue Workshop, the New York Hilton, November 22, 1983.
Publisher: (3 E. 54th St., New York 10022-3180); ARF
Published: 1983
Place of publication: New York, NY
Language: eng
Number of pages: 192
Subjects: Advertising, Magazine -- Research -- Congresses.