The 12 powers of a marketing leader
Subtitle: how to succeed by building customer and company value
By: Thomas Barta and Patrick Barwise
Contributors: Barwise, Patrick, author
Publisher: McGraw-Hill Education
Published: 2017
Language: eng
Number of pages: 228
ISBN-13: 9781259834714
Subjects: Marketing; Leadership; Customer relations
Other titles: Twelve powers of a marketing leader
Description: vii, 228 pages : 24 cm
Notes: Includes bibliographical references and index.