The wide lens
Subtitle: a new strategy for innovation
By: Ron Adner
Publisher: Portfolio/Penguin
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 278
ISBN-13: 9781591844600
Subjects: Technological innovations; Management; New products
Description: Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
Notes: Includes bibliographical references and index.