Advertising, promotion & supplemental aspects of integrated marketing communications
By: Terence A. Shimp.
Edition: 6th ed.
Publisher: Thomson South-Western
Published: 2003
Place of publication: Mason, Ohio
Language: eng
Number of pages: 650
Subjects: Communication in marketing; Sales promotion; Advertising; Direct marketing
Other titles: Advertising, promotion, and supplemental aspects of integrated marketing communications.
Notes: Includes bibliographical references and indexes.