Guide to sponsored video
Subtitle: using home video to sell your product, enhance your image, and create new profit sources
By: by Doug Duda, Molly Hoagland, and Ralph Hoagland ; introduction by Theodore Levitt ; edited by Fran Epstein.
Contributors: Hoagland, Molly.; Hoagland, Ralph.; Epstein, Fran.
Series: K.I.P. studies
Publisher: Knowledge Industry Publications
Published: 1987
Place of publication: White Plains, NY
Language: eng
Number of pages: 197
Subjects: Video tape advertising -- United States.
Other titles: Sponsored video.