Flipped
Subtitle: how bottom-up co-creation is replacing top-down innovation
By: John Winsor.
Contributors: Winsor, John, 1959-
Publisher: B2 Books
Published: 2010
Place of publication: Chicago
Language: eng
Number of pages: 140
ISBN-13: 9781932841480
Subjects: Product management; Brand loyalty; Diffusion of innovations; New products; Marketing
Description: "Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher.
Notes: Rev. ed. of: Beyond the brand : why engaging the right customers is essential to winning in business. 2004
Table of contents: title: Co-creating from the bottom-up; title: Step one: focus on key voices; title: Step two: get the story; title: Step three: listen; title: Step four: find inspiration; title: Step five: hone your intuition; title: Step six: find the center of gravity; title: Step seven: tell the story.