Het corporate image concept
Subtitle: een strategische benadering
By: M.F. Vos.
Publisher: Lemma
Published: 1992
Place of publication: Utrecht
Language: dut
Number of pages: 179
Subjects: Corporate image.
Notes: Includes bibliographical references (p. 161-169) and index.
Originally presented as the author's thesis (doctoral--Wageningen) under the title: The corporate image concept : a strategic approach.