The definitive guide to marketing analytics and metrics (collection)
By: Cesar A. Brea ... [et al.].
Contributors: Farris, Paul; Wilcox, Ronald T.; Farris, Paul
Publisher: Pearson Education
Published: 2014
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780133994797; 9780134000343
Subjects: Market segmentation; Revenue management; Consumer profiling; Research; Marketing research; Marketing; Mathematical models
Notes: A compilation of three FTPress / Pearson titles.

Includes bibliographical references and index.

Description based on online resource; title from title page (Safari, viewed Oct. 16, 2014).
Table of contents: title: Marketing and sales analytics : proven techniques and powerful applications from industry leaders  -- Ceasr A. Brea; title: Cutting-edge marketing analytics : real world cases and data sets for hands on learning  -- Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox; title: Marketing metrics : the definitive guide to measuring marketing performance-- (2nd ed.) /-- Paul W. Farris ... [et al.].