Towards an identity-orientated approach of branding
By: H. Meffert & C. Burmann.
Contributors: Burmann, Christoph.; Judge Institute of Management Studies.; University of Cambridge. Engineering Department.
Series: Research papers in management studies (University of Cambridge). 1996 -- no.18
Publisher: Judge Institute of Management studies; Engineering Department, University of Cambridge
Published: 1996
Place of publication: Cambridge
Language: eng
Number of pages: 51
Notes: "These papers are producedby the Judge Institute of Management Studies in conjunction with the Engineering Department, University of Cambridge".