1990 AMA Educators' proceedings
Subtitle: "enhancing knowledge development in marketing"
By: editors: A. Parasuraman ... [et al.].
Contributors: Parasuraman, A.
Series: Series / American Marketing Association
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Other titles: Enhancing knowledge development in marketing.
Notes: "Volume 1".