Brand aid
Subtitle: taking control of your reputation--before everyone else does
By: Larry G. Linne and Patrick Sitkins
Contributors: Sitkins, Patrick
Edition: First Prentice Hall Press hardcover edition.
Published: 2014
Language: eng
Number of pages: 156
ISBN-13: 9780735205369
Subjects: Character; Reputation; Branding (Marketing); Public opinion
Description: Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand -- a personal brand, how others see us -- which is shaped by what we do, say, write, and otherwise present ourselves to others. We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we want to be perceived, and then take a few simple steps to bolster that impression with purposeful action. This isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It is about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.
Notes: Includes bibliographical references.
Table of contents: title: Foreword by Michael Fertik; title: Introduction; title: What's a Brand and who says I have one?; title: Who do you (and they) think your are?: defining your personal brand; title: The care and feeding of your personal brand; title: Your Internet footprint (be careful where you step); title: The best offense is a good defense: protecting your brand; title: Repairing brand damage; title: No brand is an island: your personal brand at work (and at home); title: Profiles in personal branding (forbetter or worse); title: Personal branding for every age and stage: teens, college students, family, early career, seasoned pros, end of career.