The young adult consumer
Subtitle: an introduction and overview
By: by Lawrence H. Wortzel
Series: Working paper - Marketing Science Institute ; report -- no. 77-118; Report (Marketing Science Institute) -- no. 77-118.
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 78
Subjects: Consumers; Young adults
Notes: "Preliminary research report."