Measuring the impact of marketing systems on local government
By: by George Fisk.
Series: Working paper -- Management Research Center -- no. 74-11; Working paper (Syracuse University. School of Management) -- 74-11.
Publisher: Management Research Center, School of Management, Syracuse University
Published: 1974
Place of publication: Syracuse
Language: eng
Number of pages: 17
Subjects: Marketing -- Management.; Local government.
Notes: "Paper prepared for Oxford Workshop-Conference on Changing Values and Social Trends, June 5, 1974 sponsored by the British Market Research Society and the American Marketing Association."