Different thinking
Subtitle: creative strategies for developing the innovative business
By: Anja Foerster and Peter Kreuz.
Contributors: Kreuz, Peter.
Publisher: Kogan Page Limited
Published: 2009
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749453909
Subjects: Creative ability in business.; Strategic planning.; Organizational change.; Industrial management -- Technological innovations.
Notes: Includes bibliographical references and index.
Table of contents: value: Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast; value: Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion; value: Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor.  Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible; value: Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!