American buyers
Subtitle: demographics of shopping
By: [by the editors of New Strategist]
Series: Gale virtual reference library
Publisher: New Strategist
Published: 2010
Place of publication: Ithaca
Language: eng
Number of pages: 384
ISBN-13: 9781441680051; 9781935114956; 9781935114949; 9781935114932
Subjects: Statistics; Demographic surveys; Consumers; Marketing; Consumer behavior; BUSINESS & ECONOMICS; Research
Description: Provides the data businesses need to manage expectations (how many will walk through the door?) and set prices (how much do buyers typically spend?). It features a complete picture of the American consumer, including spending habits.
Notes: Includes bibliographical references and index.

Print version record.
Table of contents: title: ch. 1. Apparel buyers, 2008; title: ch. 2. Entertainment buyers, 2008; title: ch. 3. Financial products and services buyers, 2008; title: ch. 4. Food and alcoholic beverages buyers, 2008; title: ch. 5. Buyers of gifts for people in other households, 2008; title: ch. 6. Health care buyers, 2008; title: ch. 7. Buyers of housing : household services, supplies, and furnishings, 2008; title: ch. 8. Buyers of housing : shelter and utilities, 2008; title: ch. 9. Buyers of personal care, reading, education, and tobacco, 2008; title: ch. 10. Transportation buyers, 2008.