Branded Male
Subtitle: Marketing to Men
Publisher: Kogan Page
Published: April 1, 2008
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780749450113
Subjects: Advertising; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Men's Studies - General; Business & Economics / Marketing / General; Social Science/Men's Studies - General; Branding (Marketing); Male consumers; Target marketing