Incentives in marketing
By: George Meredith, Robert P. Fried.
Contributors: Fried, Robert P., joint author.
Publisher: National Premium Sales Executives Education Fund
Published: 1977
Place of publication: Union, N.J
Language: eng
Number of pages: 498
Subjects: Marketing.; Bonus system.; Coupons (Retail trade); Premiums (Retail trade)
Notes: Bibliography: p. 485-486.
Includes index.