Marketing with social media
Subtitle: a LITA guide
By: edited by Beth C. Thomsett-Scott
Publisher: ALA TechSource, an imprint of the American Library Association
Published: 2014
Place of publication: Chicago
Language: eng
Number of pages: 178
ISBN-13: 9781555709723; 9781555709860; 9781555709877; 9781555709884
Subjects: Libraries; Marketing; Online social networks; Library applications; Social media
Notes: Includes bibliographical references and index.
Table of contents: title: Libraries and marketing with technology / Anita R. Dryden, University of Houston Libraries; title: Using Facebook to market libraries / Mindy Tomlin, University of Texas at Tyler; title: Using wikis to market services and resources / Megan Kocher, University of Minnesota; title: Using video-sharing sites to market your library / Katie Buehner, University of Houston Libraries; title: Outreach and marketing using Pinterest / Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library; Joyce McFadden, Baylor Health Sciences Library; title: Marketing libraries with Google+ / Amy West, University of Minnesota; title: Foursquare : a new marketing tool / Anne Rauh, Syracuse University; Carolyn Rauber, University of Minnesota, Twin Cities; title: Using blogs to market library services and resources / Carrie Moore, Boise State University; Julia Stringfellow, Boise State University; Amy Vecchione, Boise State University; Memo Cordova, Boise State University; title: QR codes and libraries / Janet Hack, University of Maryland; Ilana Kingsley, University of Alaska Fairbanks; title: Twitter as a marketing tool for libraries / Laura Carscaddon, Georgia State University; Kimberly Chapman, University of Arizona.