Consumer action research
Subtitle: A review of the consumerism literature and suggestions for new directions in theoretical and empiricalresearch
By: By Folke Ölander and Haakan Lindhoff.
Contributors: Lindhoff, Haakan.
Series: Preprint series of the International Institute of Management -- 1/74-56
Publisher: International Institute of Management
Published: 1974
Place of publication: Berlin
Language: eng
Number of pages: 64