The Dialamerica Teleservices Handbook 
Subtitle: A Guide to Successful Inbound and Outbound Telemarketing
Publisher: McGraw-Hill Companies
Published: October 2000
Language: eng
Format: Hardcover
Number of pages: 284
ISBN-13: 9780658003998
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Marketing - Telemarketing; Reference - General; Marketing - Direct; DialAmerica Marketing (Firm); Telemarketing
First sentence: Direct marketing is an inherently risky business and telemarketing is no different.