Seeing What's Next
Subtitle: Using Theories of Innovation to Predict Industry Change
Publisher: Harvard Business School Press
Published: May 2004
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9781591391852
Subjects: Business & Management; Nanotechnology; Business/Economics; Business / Economics / Finance; Business & Economics; Management - General; Forecasting; Disruptive technologies; Economics - Theory; Technological Innovations; Business Forecasting; Business planning
First sentence: The first part of using theory to predict industry change involves understanding when to reasonably expect innovation to lead to the emergence of new companies or business models that could be harbingers of industry change.
Description: When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.