Transcript proceedings
Subtitle: electronic media and research technologies VI : the future is now--new information, new opportunities, new questions : a two-day ARF Key Issues Workshop, the New York Hilton, December 10-11, 1987.
Contributors: Plowden, Eldridge R.; Advertising Research Foundation Electronic Media Workshop (6th : 1987 : New York, N.Y.)
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, N.Y
Language: eng
Number of pages: 301
Subjects: Cable television advertising -- Congresses; Television advertising -- Research -- Congresses; Television advertising -- Technological innovations -- Congresses
Other titles: Electronic media and research technologies 6; Electronic media and research technologies VI; Sixth Annual ARF Electronic Media Workshop; Sixth Annual Advertising Research Foundation Electronic Media Workshop
Notes: On cover: Sixth Annual Advertising Research Foundation Electronic Media Workshop.

On spine: Sixth Annual ARF Electronic Media Workshop.

Workshop chairman: Eldridge R. Plowden.