The Religious Dimensions of Advertising (Religion/Culture/Critique)
Publisher: Palgrave Macmillan
Published: November 14, 2006
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781403974709
Subjects: Advertising industry; Cultural studies; Religious social & pastoral thought & activity; Religious aspects; Advertising; Philosophy Of Religion; Religion; Pop Arts / Pop Culture; Social Science; Customs & Traditions; Popular Culture - General; Religion, Politics & State; Social Science / Popular Culture; Advertising & Promotion; Consumer Behavior - General; Philosophy; Consumption (Economics); Religion in advertising
Description: "Tricia Sheffield's new work argues that advertising functions as a religion in late capitalism and can thus be integrated into critical theological studies. Situating her examinations within a detailed theoretical context, Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogies to Emile Durkheim's description of objects as totems."--Jacket.