How much do leaders matter in internal brand building?
Subtitle: an international perspective
By: Christine Vallaster and Leslie de Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working paper series -- 16 ; -- 2003
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Notes: Dated November 2003.

Includes bibliographical references.