The Brand Gap
Subtitle: Expanded Edition
Edition: 2 edition
Publisher: Peachpit Press
Published: August 4, 2005
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780321348104
Subjects: Sales & marketing; Corporate & Business History - Strategies; Marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Planning; Advertising & Promotion; Computer Graphics - Design; Computers / Computer Graphics / Design; Marketing - General; Brand name products; Branding (Marketing)