Consumer-centric category management
Subtitle: how to increase profits by managing categories based on consumer needs
By: AC Nielsen, with John Karolefski, Al Heller and Juile Gentry.
Contributors: Karolefski, John.; Heller, Al.; Gentry, Julie.
Publisher: John Wiley & Sons, Inc.
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 368
ISBN-13: 9780471703594
Subjects: Retail trade -- Management.; Consumers' preferences.