Bayesian statistics and marketing
By: Peter Rossi and Greg Allenby, Rob McCulloch.
Contributors: Allenby, Greg M. 1956-; McCulloch, Robert E.
Publisher: Wiley
Published: 2005
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 348
ISBN-13: 9780470863671
Subjects: Marketing research -- Mathematical models.; Marketing -- Mathematical models.; Bayesian statistical decision theory.
Notes: Includes bibliographical references and index.