The future of marketing
Subtitle: critical 21st-century perspectives
By: edited by Philip J. Kitchen
Contributors: Kitchen, Philip J
Publisher: Palgrave Macmillan
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 196
Subjects: Marketing -- Forecasting; Twenty-first century -- Forecasts
Genres: Forecasts
Notes: Includes bibliographical references (p. 180-189) and index