Relationship marketing
Subtitle: creating shareholder value
By: Martin Christopher, Adrian Payne, David Ballantyne.
Contributors: Payne, Adrian.; Ballantyne, David.
Edition: Rev ed.
Publisher: Elsevier Butterworth-Heinemann
Published: 2002
Place of publication: Oxford ; Burlington, MA
Language: eng
Number of pages: 242
Subjects: Relationship marketing.
Notes: Includes bibliographical references and index.
Previous ed.: 1991.