Legends in marketing
Subtitle: V. Kumar
By: series editor, Jagdish N. Sheth
Contributors: Sheth, Jagdish N.
Series: Legends in marketing
Publisher: SAGE Publications
Published: 2012
Place of publication: New Delhi; Thousand Oaks
Language: eng
ISBN-13: 9788132109037
Subjects: Marketing; Customer relations; Retail trade
Other titles: V. Kumar
Notes: Includes bibliographical references.
Table of contents: title: v. 1. Retailing : market and firm level; title: v. 2. Retailing : store and customer level; title: v. 3. International marketing; title: v. 4. Forecasting in marketing; title: v. 5. Marketing research : applications; title: v. 6. Marketing research : new methodology; title: v. 7. Marketing strategy : firm; title: v. 8. Marketing strategy : customer; title: v. 9. Business-to-business; title: v. 10. Customer relationship management.