The "84/14/2" rule revisited
Subtitle: what drives choice, incidence and quantity elasticities?
By: by D.R. Bell,J. Chiang and V. Padmanabhan.
Contributors: Chiang, J.; Padmanabhan, V.; INSEAD.
Series: Working papers / INSEAD -- 97/16/MKT; Working papers -- 97/16/MKT.
Publisher: INSEAD
Published: 1997
Place of publication: Fontainebleau
Language: eng