Sports Marketing
Subtitle: A Strategic Perspective
Edition: 1 edition
Publisher: Prentice Hall College Div
Published: December 29, 1998
Language: eng
Format: Hardcover
Number of pages: 553
ISBN-13: 9780136218715
Subjects: Sales & marketing; Sport & leisure industries; Sporting venues; Sports Economics; Business & Economics; Business/Economics; United States; Economic aspects; Marketing - General; Marketing; Sports