Deception in the marketplace
Subtitle: the psychology of deceptive persuasion and consumer self protection
By: David M. Boush, Marian Friestad, Peter Wright.
Contributors: Friestad, Marian.; Wright, Peter.
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780805860863; 9780805860870
Subjects: Deceptive advertising -- United States; Marketing -- United States; Consumer protection -- United States
Notes: Includes bibliographical references.
Table of contents: title: Deception in the marketplace; title: Theoretical perspectives on deceptive persuasion; title: Marketplace deception tactics I; title: Marketplace deception tactics II; title: How deception-minded marketers think; title: How people cope with deceptiveness : prior research; title: Marketplace deception protection skills; title: Developing deception protection skills in adolescence and adulthood; title: Teaching marketplace deception protection skills : prior research; title: Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.