The great tween buying machine
Subtitle: marketing to today's tweens
By: David L. Siegel, Timothy J. Coffey, Gregory Livingston.
Contributors: Coffey, Timothy J.; Livingston, Gregory.
Publisher: Paramount Marketing Pub.
Published: 2001
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 225
Subjects: Child consumers.; Market segmentation.
Other titles: Marketing to today's tweens
Notes: Includes bibliographical references (p. [211]-213) and index.