International and global marketing
Subtitle: concepts and cases
By: Taylor W. Meloan, John L. Graham.
Contributors: Graham, John L.
Edition: 2nd ed., International ed.
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston
Language: eng
Number of pages: 439
Subjects: Export marketing.; Export marketing -- Case studies.
Notes: Includes bibliographical notes.