The ten faces of innovation
Subtitle: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
By: Tom Kelley with Jonathan Littman
Contributors: Littman, Jonathan, 1958-
Publisher: Currency/Doubleday; Crown/Archetype
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 273
ISBN-13: 9780385512077
Subjects: IDEO; Kreativität; Social aspects; Innovationsmanagement; Inovações tecnológicas (aspectos sociais); Mudança organizacional; Technological innovations; Organizational effectiveness; Eficácia organizacional; Industriedesign
Description: Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
Notes: Includes index.