Specifying competitive effects in diffusion models
Subtitle: an empirical analysis
By: by Philip M. Parker and Hubert Gatignon.
Contributors: Gatignon, Hubert.
Series: Working papers / INSEAD -- no.91/62/MKT
Publisher: INSEAD
Published: 1991
Place of publication: Fontainebleau
Language: eng
Number of pages: 31
Subjects: New products -- Marketing -- Econometric models.; Competition -- Econometric models.