Field guide to marketing
Subtitle: a glossary of essential tools and concepts for today's manager
By: chief contributor, Tim Hindle ; edited by Alistair D. Williamson.
Contributors: Williamson, Alistair D.
Series: Harvard Business/The Economist reference series
Publisher: Harvard Business School Press
Published: 1994
Place of publication: Boston, Mass
Language: eng
Number of pages: 195
Subjects: Marketing -- Dictionaries.; Marketing -- Management -- Dictionaries.
Genres: Dictionaries.
Description: Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.