Supplementary teaching aids with computer-aided problems to accompany Basic marketing
By: E. Jerome McCarthy, William D. Perreault, Jr..
Contributors: Perreault, William D.
Edition: ninth edition
Publisher: Irwin
Published: 1989
Place of publication: [Homewood, Ill.]
Language: eng
Number of pages: 251
Notes: For use with IBM PC and PS/2.
ninth edition