Product perceptions and predispositional factors as determinants of innovative behavior
By: by Lyman E. Ostlund
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1969
Place of publication: Boston
Language: eng
Subjects: New products; Motivation research (Marketing)
Notes: "Questionnaire booklet," 20 l. in back pocket.

Thesis--Harvard University. Graduate School of Business Administration.

Bibliography: 5 l. at end.