Managing marketing information
By: edited by M. S. Moyer
Contributors: Moyer, Melvin S., 1929-; York University, (Toronto, Ont.). Faculty of Administrative Studies. Bureau of Research.
Series: Distinguished lectures series
Publisher: York University, Faculty of Administrative Studies, Bureau of Research
Published: 1971
Place of publication: Downsview, Ont
Language: eng
Number of pages: 78
Subjects: Marketing -- Management.; Consumers' preferences.
Notes: Bibliogr.

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