New dimensions of consumer satisfaction and complaining behavior
Subtitle: papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Chicago, Illinois, October 5-7, 1978
By: Ralph L. Day and H. Keith Hunt, editors.
Contributors: Day, Ralph L.; Hunt, H. Keith.
Publisher: Dept. of Marketing, School of Business, Indiana University; Additional copies, Division of Research, School of Business, Indiana University
Published: 1979
Place of publication: Bloomington
Language: eng
Number of pages: 201
Subjects: Consumer satisfaction -- Congresses.; Consumer complaints -- Congresses.