Wroe Alderson and modern marketing theory
By: Ed Blair and Kenneth P. Uhl
Contributors: Uhl, Kenneth P. joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 326; Faculty working papers -- no. 326.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1976
Place of publication: [Urbana]
Language: eng
Number of pages: 17
Subjects: Marketing
Notes: Includes bibliographical references (leaves 15-17).