Instant marketing for almost free
Subtitle: effective, low-cost results in weeks, days, or hours
By: Susan F. Benjamin.
Publisher: Sourcebooks, Inc.
Published: 2007
Place of publication: Naperville, Ill
Language: eng
Number of pages: 264
ISBN-13: 9781402208249
Subjects: Marketing
Other titles: Instant marketing for free
Notes: Includes index.
Table of contents: title: Getting started; title: Taking the mystery out of marketing; title: Marketing from within: the heart of your marketing campaign; title: Love you, love your brand; title: Marketing imperatives; title: Ten most critical imperatives of marketing material; title: Get the right response; title: The instant marketing supply kit; title: Signature materials; title: Brochures; title: Almost everything you need to know about creating your website; title: Direct mail and email marketing; title: Short stash: tip sheets, flyers, and other one-pagers; title: Newsletters inside and out; title: News releases and other forms of publicity; title: Advertising: from newspapers to the airwaves and TV; title: Giveaways: from pencils to places; title: People, places, and things: the ultimate marketing; title: Telephone marketing for "yes"; title: The "who" of instant marketing-sometimes totally free!; title: Roadside marketing: lobbies, windows, and signs; title: The people in the places: marketing face to face; title: Appendix A: The worksheets; title: Appendix B: The samples.