Marketing in an age of change
Subtitle: an introduction
By: Jon G. Udell, Gene R. Laczniak.
Contributors: Laczniak, Eugene R., joint author.
Series: Wiley series in marketing
Publisher: Wiley
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 588
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographies and index.