Market mapping
Subtitle: how to use revolutionary new software to find, analyze, and keep customers
By: Sunny Baker, Kim Baker.
Contributors: Baker, Kim, 1955-
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 267
Subjects: Marketing -- Maps -- Computer programs.; Marketing research -- Computer programs.
Notes: Includes bibliographical references and index.