Readings in marketing strategy
By: Victor J. Cook, Jean-Claude Larréché, Edward C. Strong.
Contributors: Cook, Victor J.; Larréché. Jean Claude.; Strong, Edward C.
Edition: 2nd ed.
Publisher: Scientific Press
Published: 1989
Place of publication: San Francisco, CA
Language: und
Number of pages: 380
Subjects: Marketing.
Notes: Bibliogr.

1