New Product Development and Delivery
Subtitle: Ensuring Successful Products Through Integrated Process Management
Publisher: AMACOM/American Management Association; AMACOM
Published: April 2002
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780814407134
Subjects: Production & quality control management; Project management; Science/Mathematics; Marketing - General; Science; Business / Economics / Finance; Marketing; Environmental Science; New products
First sentence: We have entered a period of new product launches unlike any other since the Industrial Revolution.
Description: "New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."--BOOK JACKET.