Perspectives on Marketing Management
Subtitle: 1993 (Perspectives on Marketing Management)
Publisher: John Wiley & Sons
Published: September 1993
Language: eng
Format: Paperback
Number of pages: 456
ISBN-13: 9780471938279
Subjects: International business; Sales & marketing management; c 1990 to c 2000; Marketing Management; Business / Economics / Finance; Business/Economics; EU (European Union); Europe; Marketing - General