Strategic alliances and marketing partnerships
Subtitle: gaining competitive advantage through collaboration and partnering
By: Richard Gibbs and Andrew Humphries.
Contributors: Humphries, Andrew, 1949-
Publisher: Kogan Page
Published: 2009
Place of publication: London
Language: eng
ISBN-13: 9780749454845
Subjects: Strategic alliances (Business); Relationship marketing; Marketing
Notes: Includes index.