Fundamentals of business marketing research
By: edited by David A. Reid.
Contributors: Reid, David A.; Plank, Richard E.
Series: The foundation series in business marketing
Publisher: Best Business Books
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 283
Subjects: Industrial marketing -- Research; Marketing research
Other titles: Journal of business-to-business marketing.
Description: "In Fundamentals of Business Marketing Research, you'll find a comprehensive review of vital research areas, including marketing to businesses, institutions, and governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including business marketing strategy, organizational buying behavior and purchasing management, business marketing sciences, products/services, pricing issues, distribution/logistics, and promotion."--Jacket.
Notes: Includes bibliographical references and index.

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Table of contents: title: "This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7(4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"; title: T.p.verso."