Strategic management in action
By: Mary Coulter.
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Format: Paperback
ISBN-13: 9780136078289
Subjects: Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Introducing the concepts; title: The context of managing strategically; title: Assessing opportunities and threats : doing an external analysis; title: Assessing strengths and weaknesses : doing an internal analysis; title: Functional strategies; title: Competitive strategies; title: Corporate strategies; title: Special topics :  international strategies and strategies for entrepreneurial ventures and not-for-profits; title: Appendix 1 : How to do a comprehensive case analysis; title: Appendix 2 : Sample case analysis; title: Appendix 3 : Comprehensive cases for analysis