Strategic management in the hospitality industry
By: Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West.
Contributors: Tse, Eliza Ching-Yick.; West, Joseph J.
Edition: 2nd ed.
Publisher: J. Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 385
Subjects: Hospitality industry -- Management.; Strategic planning.
Description: "Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad."--BOOK JACKET.
Notes: Includes bibliographical references and index.