Sales promotion
Subtitle: how to create, implement and integrate campaigns that really work
By: Julian Cummins & Roddy Mullin.
Contributors: Mullin, Roddy.
Edition: 3rd ed.
Publisher: Kogan Page
Published: 2002
Place of publication: London
Language: eng
Number of pages: 256
Subjects: Sales promotion; Marketing
Notes: Includes bibliographical references (p. 247-248) and index.