Targeted public relations
Subtitle: how to get thousands of dollars of free publicity for your product, service, organization, or idea
By: Robert W. Bly.
Edition: 1st ed.
Publisher: H. Holt
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 334
Subjects: Public relations.; Industrial publicity.; Advertising media planning.
Notes: Includes bibliographical references and index.
Table of contents: title: An introduction to targeted public relations; title: ESI and RSI : the keys to a successful targeted public relations campaign; title: How to target your audience; title: Free information : the ultimate to PR offer; title: Using press releases to generate visibility and immediate response; title: Converting the planted feature story into a full-page direct response ad for your product or service; title: Speeches and presentations that bring you business; title: Seminars, demonstrations, and teaching : selling through education; title: Newsletters : keeping in touch with clients and customers; title: Radio and TV publicity : how to get famous quick; title: Preparing your media kit; title: Integrating targeted public relations with other promotions; title: Appendix: Sources and resources.