Advertising and the new electronic media.
Contributors: International Resource Development, inc.
Series: Report / International Resource Development Inc. ;; #539; Report (International Resource Development, inc.) ;; #539.
Publisher: International Resource Development
Published: 1983
Place of publication: Norwalk, Conn, U.S.A. (30 High St., Norwalk 06851)
Language: eng
Number of pages: 163
Subjects: Television advertising -- United States.; Cable television advertising -- United States.; Teletext systems -- United States.; Videotex systems -- United States.
Notes: "January 1983."