Ageless Marketing
Subtitle: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Publisher: Kaplan Business
Published: November 1, 2003
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780793177554
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Older consumers; Business & Economics / Marketing / General; Marketing - General; Marketing
First sentence: "The Seniors are coming!