Brand loyalty
Subtitle: measurement and management
By: Jacob Jacoby, Robert W. Chestnut.
Contributors: Chestnut, Robert W., joint author.
Series: Wiley series on marketing management
Publisher: Wiley
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 157
Subjects: Brand loyalty.
Notes: Bibliography: p. 121-149.
"A Ronald Press publication."
Includes indexes.