An empirical approach to understanding privacy valuation
By: Luc Wathieu, Allan Friedman
Contributors: Friedman, Allan; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 07-075; Working paper (Harvard Business School. Division of Research) -- 07-075
Publisher: Division of Research, Harvard Business School
Published: 2007
Place of publication: Boston
Language: eng
Number of pages: 11
Description: The purpose of this paper is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of information transmission. We present evidence, from a large-scale experiment evoking a realistic context, that privacy concerns are indeed sensitive to the indirect consequences of information transmission.
Notes: Includes bibliographical references.