Marketing
By: Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Contributors: Stanton, William J.; Walker, Bruce J.
Edition: 11th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1997
Place of publication: NewYork; London
Language: eng
Number of pages: 704
Notes: Rev. ed. of: 'Fundamentals of marketing', William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. 1994.