Marketing plans
Subtitle: what to know and do to make a successful plan
By: Ian Linton
Series: Brilliant
Publisher: Pearson Prentice Hall
Published: 2011
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 255
ISBN-13: 9780273756293
Subjects: Marketing; Management; Sales promotion; Customer relations
Notes: Includes index.
Table of contents: title: Introduction : what makes a brilliant marketing plan?; title: Speed up product development; title: Launch a new product; title: Add value with service; title: Educate the market; title: Reposition a company; title: Take your business online; title: Make the most of social media; title: Improve sales force performance; title: Reduce the sales cycle; title: Develop key account business; title: Manage customer partnerships effectively; title: Improve distributor performance; title: Control competitors; title: Enhance the customer experience; title: Strengthen customer relationships; title: Conclusion : keep tuned to the market.