Proceedings of the 12th Paul D. Converse Symposium
By: edited by Devanathan Sudharshan and Frederick W. Winter.
Contributors: Sudharshan, Devanathan.; Winter, Frederick W.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association; Amer Marketing Assn
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 186
Subjects: Marketing -- Congresses.
Other titles: Proceedings of the Twelfth Paul D. Converse Symposium.
Notes: Includes bibliographies.