Shui ping ying xiao
Subtitle: Lateral marketing : new techniques for finding breakthrough ideas
By: Feilipu Ketele, Feiʻernanduo De Basi zhu ; Chen Yanru yi.
Contributors: Trias de Bes, Fernando.; Chen, Yanru.
Edition: Di 1 ban
Publisher: Zhong xin chu ban she
Published: 2005
Place of publication: Beijing
Language: chi
Number of pages: 188
ISBN-13: 9787508603216
Subjects: Marketing -- Management.
Work titles: Lateral marketing.
Notes: Translation of: Lateral marketing : new techniques for finding breakthrough ideas.

Includes index.