Enchantment
Subtitle: the art of changing hearts, minds, and actions
By: Guy Kawasaki.
Publisher: Portfolio/Penguin
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 211
ISBN-13: 9781591843795
Notes: Includes bibliographical references (p. [191]-192) and index.
Table of contents: title: Introduction; title: My story; title: Our journey; title: Let's get started; title: Chapter 1: Why Enchantment?:; title: What is enchantment?; title: When is enchantment necessary?; title: What are people thinking?; title: Where should you draw the line?; title: Examples and how to use this book; title: Personal stories; title: My personal story / Eric Dawson; title: Chapter 2: How To Achieve Likeability:; title: Make crow's-feet; title: Dress for a tie; title: Perfect your handshake; title: Use the right words; title: Accept others; title: Get close; title: Don't impose your values; title: Pursue and project your passions; title: Find shared passions; title: Create win-win situations; title: Swear; title: Default to yes; title: My personal story / Fran Shea; title: Chapter 3: How To Achieve Trustworthiness:; title: Trust others; title: Be a Mensch; title: Disclose your interests; title: Give for intrinsic reasons; title: Gain knowledge and competence; title: Show up; title: Bake a bigger pie; title: Enchant people on their own terms; title: Position yourself; title: Be a hero; title: My personal story / Tony Morgan; title: Chapter 4: How To Prepare:; title: Do something great; title: Conduct a "premortem"; title: Set yourself up for success; title: Make it short, simple, and swallowable; title: Remove the fences; title: Provide a default option; title: Establish goals; title: Create a checklist; title: My personal story / Mike Stevens; title: Chapter 5: How To Launch:; title: Tell a story; title: Immerse people; title: Promote trial; title: Prime the pump; title: Plant many seeds; title: Ask people what they're going to do; title: Reduce the number of choices; title: Increase the number of choices; title: Illustrate the salient point; title: Present the big, then the small choice; title: Get your first follower; title: My personal story / Matt Maurer; title: Chapter 6: How To Overcome Resistance:; title: Why people are reluctant; title: Provide social proof; title: Create the perception of ubiquity; title: Create the perception of scarcity; title: Show people your magic; title: Find one example; title: Find a way to agree; title: Find a bright spot; title: Assign a label; title: Use a data set to change a mind-set; title: Incur a debt; title: Enchant all the influences; title: Frame thy competition; title: Control the haptic sensations; title: Remember Charlie; title: My personal story / Richard Fawal; title: Chapter 7: How To Make Enchantment Endure:; title: Strive for internalization; title: Separate the believers; title: Push implementation down; title: Use intrinsic methods; title: Invoke reciprocity; title: Catalyze commitment and consistency; title: Build an ecosystem; title: Diversify the team; title: Promote spreadability; title: My personal story / Chris Anthony; title: Chapter 8: How To Use Push Technology:; title: General principles; title: Presentations; title: E-mail; title: Twitter; title: My personal story / Garr Reynolds; title: Chapter 9: How To Use Pull Technology:; title: Websites and blogs; title: Facebook; title: Linkedin; title: YouTube; title: Think Japanese; title: My personal story / Meryl K Evans; title: Chapter 10: How To Enchant Your Employees:; title: Provide a MAP; title: Empower them to do the right thing; title: Judge your results and others' intentions; title: Address your shortcomings first; title: Suck it up; title: Don't ask employees to do what you wouldn't do; title: Celebrate success; title: Find a devil's advocate; title: Listen to brother Bob; title: Tell them you want them; title: How to enchant volunteers; title: My personal story / Milene Laube Dutra; title: Chapter 11: How To Enchant Your Boss:; title: Make your boss look good; title: Drop everything and do what your boss asks; title: Underpromise, overdeliver; title: Prototype your work; title: Show and broadcast progress; title: Form friendships; title: Ask for mentoring; title: Deliver bad news early; title: My personal story / David Stockwell; title: Chapter 12: How To Resist Enchantment:; title: Avoid tempting situations; title: Look far into the future; title: Know your limitations; title: Beware of pseudo salience, data, and experts; title: Don't fall for the example of one; title: Defy the crowd; title: Track previous decisions; title: Let yourself be enchanted in small ways; title: Create a checklist; title: My personal story / Tibor Kruska; title: Conclusion; title: My personal story / Kathy Parsanko; title: Selected bibliography; title: Index; title: Coverphon; title: Colophon.