Marketing harnesses the computer.
Contributors: American Management Association. Administrative Services Division.
Series: [American Management Association] Management bulletin; 92
Publisher: American Management Association, Administrative Services Division
Published: 1967
Place of publication: [New York
Language: eng
Number of pages: 40
Subjects: Marketing -- Data processing.
Table of contents: title: The increasing role of computer programming in apparel marketing, by I. Metz and J. Landis.; title: Computers and pharmaceutical marketing, by E. R. Smyth.; title: Sales reporting systems, by W. T. Cullen.; title: Using the computer for more effective sales force management, by J. Lincoln.; title: Obtaining more effective distribution through computer usage, by W. Jackson, Jr.; title: The computer as a tool of marketing research, by K. A. Brandt.; title: Special considerations in using computers for international marketing, by W. R. Sugg.