Value-added marketing
Subtitle: marketing management for superior results
By: Torsten H. Nilson.
Series: McGraw-Hill marketing for professionals
Publisher: McGraw-Hill Book Co.
Published: 1992
Place of publication: London; New York
Language: eng
Number of pages: 189
Subjects: Marketing -- Management.
Description: Introduces a new marketing concept and challenges the the established, but now outdated, marketing theories and practices. Shows how the stagnating consumer-goods industry can improve the competitiveness, and gives examples from different companies and markets.
Notes: Includes index.