Fast Food
Subtitle: Roadside Restaurants in the Automobile Age (The Road and American Culture)
Publisher: The Johns Hopkins University Press
Published: October 12, 1999
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780801861093
Subjects: American studies; Food manufacturing & related industries; Popular culture; Restaurant & pub guides; Social history; United States - General; 20th century; Food And Beverage Industries (Economic Aspects); Commercial Buildings Architecture; Sociology - General; Business & Economics; History - General History; Restaurants; Sociology; USA; History; Architecture / Landscape; Architecture; United States; Industries - General; United States - 20th Century; Fast food restaurants; Roadside restaurants
First sentence: We begin by asking our readers to indulge some personal reminiscing and some preliminary defining of key concepts.
Description: "In Fast Food: Roadside Restaurants in the Automobile Age, John Jakle and Keith Sculle contemplate the origins, architecture, and commercial growth of wayside eateries in the United States over the past 100 years. This new volume examines the impact of the automobile on the restaurant business and offers a thorough account of roadside dining.

Jakle and Sculle begin with America in the 1850s, when restaurants came into their own, and trace the evolution from coffee shops, main street cafes, and diners to drive-ins and drive-throughs. Focusing on the people who created and ran these enterprises, the authors recount the rise of early franchises such as White Castle and White Tower and the later dominance of large corporate chains such as Burger King, Hardee's, and - the giant of them all - McDonald's."--BOOK JACKET.