Marketing
Subtitle: an introduction : supplement sampler
By: Philip Kotler, Gary Armstrong
Contributors: Armstrong, Gary
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1993
Place of publication: Englewood Cliffs, N.J
Language: eng
ISBN-13: 9780135571347
Subjects: Marketing
Notes: Samples from: Marketing : an introduction. Instructor's resource manual with case, video, and transparency notes / Mary Coulter [and others] 3rd ed. Englewood Cliffs, N.J. : Prentice Hall, c1993.