Right Side Up
Subtitle: Building Brands in the Age of the Organized Consumer
Edition: New Ed edition
Publisher: HarperCollins UK
Published: February 1, 2002
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780006531968
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Business & Economics / Development & Growth; General