Branding only works on cattle
Subtitle: the new way to get know (and drive your competitors crazy)
By: Jonathan Salem Baskin.
Publisher: Business Plus
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 261
ISBN-13: 9780446178013
Subjects: Branding (Marketing); Consumer behavior; Information behavior; Internet searching; Business enterprises -- Computer network resources
Table of contents: title: Your branding is useless; title: Traces in a cloud chamber; title: The new Nike; title: The rise of the anti-brand; title: The myth of the consumer/producer; title: The outsourcing of consent; title: Games as purpose, not distraction; title: It takes a company; title: The buzz in buzz marketing; title: The emperor's new clothes.