Measuring advertising effectiveness
By: [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.
Contributors: Britt, Steuart Henderson, 1907- joint author.
Series: McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1963
Place of publication: New York
Language: eng
Number of pages: 399
Subjects: Advertising -- United States
Notes: Includes bibliography.