Brand manners
Subtitle: how to create the self-confident organisation to live the brand
By: Hamish Pringle and William Gordon.
Contributors: Gordon, William.
Publisher: Wiley
Published: 2001
Place of publication: Chichester; New York
Language: eng
Number of pages: 314
Subjects: Marketing; Brand name products
Notes: Includes bibliographical references (p. [299]-302) and index.