Competitive advantage strategy in cultural heritage management
Subtitle: a case-study of the Mani area in the southern Peloponnese, Greece
By: Konstantina Liwieratos.
Series: BAR international series -- 1989
Publisher: Archaeopress
Published: 2009
Place of publication: Oxford
Language: eng
Number of pages: 194
ISBN-13: 9781407305233
Subjects: Historic sites -- Conservation and restoration -- Greece -- Mani Peninsula; Mani Peninsula (Greece) -- Antiquities
Description: "This work introduces 'competitive advantage strategy' into heritage management within tourism and general development on the basis of differentiation. It argues that in a long term managerial policy, achieving sustainable conservation through development has a higher probability of success by shifting responsibilities to the public. The lack of a precedent managed in this way has necessitated the creation of a case-study, a strategic management model for the Mani, a region in the southern Peloponnese, Greece. The region is rich in cultural heritage but has been largely abandoned and the region's many different aspects and the urgent need to save the Mani's heritage are the main reasons for its selection in this study. The result is a strategic management and development plan for the Mani and a paradigmatic strategic model for further cases internationally"--Publisher's web site.
Notes: Includes bibliographical references (p. 181-194).