Broadcast programming, strategies for winning television and radio audiences
By: Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Contributors: Head, Sydney W., joint author.; Klein, Lewis, 1927- joint author.
Publisher: Wadsworth Pub. Co.
Published: 1981
Place of publication: Belmont, Calif
Language: eng
Number of pages: 384
Subjects: Television programs -- Planning -- Addresses, essays, lectures.; Radio programs -- Planning -- Addresses, essays, lectures.
Notes: Bibliography: p. [359]-370.
Includes indexes.