Business to Business Marketing
Subtitle: Strategies and Implementation
Publisher: Palgrave Macmillan
Published: January 18, 2003
Language: eng
Format: Hardcover
Number of pages: 350
ISBN-13: 9780333921944
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Marketing - General; Business & Economics / Marketing / International; Industrial marketing; Management; Marketing; Planning
First sentence: Just how important is it for firms to be marketing driven?