Creative strategy
Subtitle: reconnecting business and innovation
By: Christopher Bilton and Stephen Cummings.
Contributors: Cummings, Stephen.
Publisher: Wiley; Wiley-Blackwell
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 286
ISBN-13: 9781405180191
Subjects: Strategic planning; Creative ability in business; Technological innovations
Notes: Includes bibliographical references and index.