Robustness of models of sales response to advertising
Subtitle: a purely academic issue
By: by Alain Bultez and CarineVanneste.
Contributors: European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.88-10
Publisher: European Institute For Advanced Studies in Management
Published: 1988
Place of publication: Brussels
Language: eng
Number of pages: 50
Subjects: Advertising.; Sales promotion.