The advertising research handbook
By: by Charles E. Young
Edition: 2nd ed.
Publisher: Ideas in Flight
Published: 2008
Place of publication: Seattle, Wash
Language: eng
Number of pages: 462
ISBN-13: 9780615244969
Subjects: Advertising; Research; Marketing research; Publicité; Recherche; Marketing; Werbeforschung; Werbewirkung
Notes: Includes bibliographical references (pages 443-460).