Perceptual maps and the optimal location of new products
By: by Richard Schmalensee and Jacques-Franc ʹois Thisse.
Contributors: Thisse, Jacques-Franc ʹois.; Marketing Science Institute.
Series: Technical working paper / Marketing Science Institute research program
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Notes: Report no.86-103.