Marketing research
Subtitle: measurement and method : a text with cases
By: Donald S. Tull, Del I. Hawkins.
Contributors: Hawkins, Del I.
Edition: 5th ed.
Series: Maxwell Macmillan international editions in business & economics
Publisher: Macmillan; Prentice Hall (Higher Education Division, Pearson Education)
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 836
Subjects: Marketing research.
Notes: Previous ed.: 1987.

Includes index.

Includes bibliographic references.