Consumer Behavior and Marketing Strategy
Subtitle: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 7th edition
Publisher: McGraw-Hill
Published: April 2004
Language: eng
Format: Paperback
Number of pages: 578
ISBN-13: 9780071111775
Subjects: Market research; Business / Economics / Finance; Business/Economics; Marketing - Research; Consumer behavior; Marketing