Principles of marketing
Subtitle: a global perspective
By: Richard J. Semenik, Gary J. Bamossy.
Contributors: Bamossy, Gary J., 1949-
Edition: 2nd ed.
Publisher: South-Western College Publishing
Published: 1995
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 682
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.
Maps on lining papers.