Let my people go surfing
Subtitle: the education of a reluctant businessman : including 10 more years of business unusual
By: Yvon Chouinard ; foreword by Naomi Klein
Contributors: Klein, Naomi, 1970- writer of foreword
Edition: Second edition.
Publisher: Penguin Books
Published: 2016
Language: eng
Number of pages: 258
ISBN-13: 9780143109679
Copyright date: 2016
Subjects: Businesspeople; Biography; Social responsibility of business
Description: In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Notes: Edition statement from page xii.

Includes bibliographical references (pages 235-236).
Table of contents: title: Foreword -- Preface to the second edition -- Introduction -- 1.; title: History -- -- 2.; title: Philosophies --; title: Product design philosophy --; title: Production philosophy --; title: Distribution philosophy --; title: Marketing philosophy --; title: Financial philosophy --; title: Human resource philosophy --; title: Management philosophy --; title: Environmental philosophy --; title: Turn around and take a step forword --; title: Thank you ---- Bibliography-- Notes.