The Power of Real-Time Social Media Marketing
Subtitle: how to attract and retain customers and grow the bottom line in the globally connected world
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 273
ISBN-13: 9780071752633
Table of contents: title: Real-time marketing : the now lens; title: The way we communicate has changed forever, why now?; title: The power of conversation and engagement; title: Real-time marketing strategies; title: Real-time marketing case stories: lessons in leadership.; title: The American Red Cross : one tweet turns into $33 million for Haitian relief; title: USA Today : publishing in real-time; title: EMC : real-time in the enterprise; title: Orange County Transportation Authority : transforming government; title: Wahoo's Fish Tacos : community building through extreme sports; title: Mazda USA : social media restart; title: The Roxy Theatre : entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!"); title: DIRECTV : customer interaction transforms business; title: Analytics and measurement; title: Viewing the future of real-time social media : the next lens