Essentials of advertising strategy
By: Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
Contributors: Tannenbaum, Stanley I.; Allison, Anne.
Edition: 3rd ed.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 155
Subjects: Advertising.
Notes: Includes index.