Harvesting intangible assets
Subtitle: uncover hidden revenue in your company's intellectual property
By: Andrew J. Sherman
Publisher: AMACOM, American Management Association
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 270
ISBN-13: 9780814416990
Subjects: Knowledge management; Intellectual capital
Notes: Includes bibliographical references and index.
Table of contents: title: The intellectual capital agrarian; title: Planting the seeds : fostering a culture of innovation; title: Irrigating the field : embracing intrapraneurship; title: Caring for the fruits of the harvest : intellectual asset management (IAM); title: Building fences to protect your turf : developing a legal strategy; title: Separating the wheat from the chaff : readying crops for the market; title: Bringing the crops to the marketplace : an overview of strategic alternatives; title: Harvesting the power of intellectual capital leveraging : cooperatives, customers, channel partners, licensing, joint ventures, and franchising; title: The global intellectual asset frontier; title: The future of innovation.