The standardisation debate in international marketing
By: Jeryl Whitelock & Carole Pimblett.
Contributors: Pimblett, Carole.; University of Salford. Department of Business and Management Studies.; North-West Centre for European Marketing.
Series: Working papers / University of Salford, Department of Business and Management Studies -- No.9318; Working papers -- No.9318.
Publisher: Universityof Salford Department of Business and Management Studies; North-West Centre for European Marketing
Published: 1994
Place of publication: Salford
Language: eng