Drawing power
Subtitle: a compendium of cartoon advertising
By: edited by Rick Marschall and Warren Bernard
Publisher: Fantagraphics Books; Distributed in the US by W.W. Norton and Co.; Brand: Marschall Books
Published: 2011
Place of publication: Seattle, Wash; [New York]
Language: eng
Number of pages: 128
ISBN-13: 9781606993996
Subjects: History; Advertising; Pictorial works; Caricatures and cartoons; Comic books, strips, etc., in advertising; Commercial art
Other titles: F.B. & M.B. present Drawing power; Fantagraphics Books & Marschall Books present Drawing power; Compendium of cartoon advertising
Description: "Fantagraphics’ new imprint Marschall Books presents Drawing Power, a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience."--Publisher description.
Notes: At head of title on cover: F.B. & M.B. present.

Includes index.

A second volume projected to be published for the period covering post-World War II thru the 1960s.
Table of contents: title: [v. 1] 1870s-1940s; title: .