Theory of cross-cultural buyer-behavior
By: [by] Jagdish N. Sheth... and S. Prakash Sethi...
Contributors: Sethi, S. Prakash, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- 115; Faculty working papers -- no. 115.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1973
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 27
Subjects: Marketing; Consumers
Notes: Includes bibliographical references (leaves 25-27).