Glossary of technical terms for market researchers
Subtitle: English, German, Bulgarian, Czech, Polish, Hungarian, Romanian, Russian, Serbo-Croat.
Publisher: ESOMAR
Published: 1974
Place of publication: Amsterdam
Language: eng
Number of pages: 81
Subjects: Market surveys -- Dictionaries -- Polyglot; Dictionaries, Polyglot
Notes: "The first Glossary of technical terms for market researchers was published by ESOMAR in 1969 in English, German, Spanish, French, Italian, and Dutch."