From Local Champions To Global Masters
Subtitle: A Strategic Perspective on Managing Internationalization
Publisher: Palgrave Macmillan; Palgrave
Published: December 7, 2001
Language: eng
Format: Hardcover
Number of pages: 226
ISBN-13: 9780333947302
Subjects: Business strategy; Globalization; International business; Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; International - General; Business & Economics / International; Competition, International; Economic aspects; International business enterpr; International business enterprises; Management
First sentence: In the current business climate, where companies are crossing borders almost by drifting down the winds, questioning the reasons for embarking on an internationalization journey seems to be reserved for social activists, lonely politicians or 'conservative' economists.