Parallel and sequential testing of design alternatives
By: by C. H. Loch, C. Terwiesch and S. Thomke.
Contributors: Terwiesch, C.; Thomke, Stefan.; INSEAD.
Series: Working papers / INSEAD -- 99/58/TM; Working papers -- 99/58/TM.
Publisher: INSEAD
Published: 1999
Place of publication: Fontainebleau
Language: eng
Number of pages: 32