Consumer behavior
By: James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Contributors: Blackwell, Roger D.; Miniard, Paul W.
Edition: 5th ed.
Publisher: Dryden Press
Published: 1986
Place of publication: Chicago
Language: eng
Number of pages: 633
Subjects: Consumer behavior.; Marketing research.
Notes: Includes bibliographical references and indexes.