Specification buying as a marketing strategy of large retailing enterprise.
Published: 1960
Language: eng
Number of pages: 174
Subjects: Retail trade -- United States.; Marketing.; Purchasing.
Other titles: Marketing strategy of large retailing enterprise.
Notes: Thesis (Ph.D.) - Columbia University, 1960.

Includes bibliographical references.

Microfilm (positive). Ann Arbor, Mich., University of Microfilms 1960.

SHORT CIRCULATION RECORD.