Principles of marketing
By: Thomas C. Kinnear, Kenneth L. Bernhardt.
Contributors: Bernhardt, Kenneth L., 1944-
Edition: 3rd ed.
Series: Scott, Foresman series in marketing
Publisher: Scott, Foresman/Little, Brown Higher Education
Published: 1990
Place of publication: Glenview, Ill
Language: eng
Number of pages: 765
Subjects: Marketing.
Notes: Includes bibliographical references.