Advertising management
By: David A. Aaker, John G. Myers.
Contributors: Myers, John G. 1933-
Edition: 3rd ed.
Publisher: Prentice-Hall International; Pearson Higher Education
Published: 1987
Place of publication: London
Language: eng
Number of pages: 564
Subjects: Advertising.
Notes: Previous ed., 1982.

Includes index.