Building a services brand
Subtitle: stages, people and orientations
By: Leslie de Chernatony, Susan Drury, Susan Segal-Horn.
Contributors: Drury, Susan Louise.; Segal-Horn, Susan.; Birmingham Business School.
Series: Working paper series -- 16 ; -- 2002
Publisher: Birmingham Business School
Published: 2002
Place of publication: Birmingham
Language: eng
Number of pages: 38
Notes: Dated June 2002.

Includes bibliographical references.