Macro-marketing
Subtitle: distributive processes from a societal perspective : the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August 14-17, 1977
By: edited by Phillip D. White and Charles C. Slater.
Contributors: Slater, Charles C.; White, Phillip D.; Colorado State University. Business Research Division.
Publisher: Business Research Division, Graduate School of Business Administration, University of Colorado
Published: 1978
Place of publication: Boulder
Language: eng
Number of pages: 477
Subjects: Marketing -- Social aspects -- Congresses.; Marketing -- Congresses.
Notes: Includes bibliographical references.