Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar
Series: Editor's Series in Marketing
Publisher: Holt, Rinehart and Winston
Published: 1964
Place of publication: Toronto
Language: fre
Number of pages: 226
Subjects: Consommateurs; Pinson, Christian, R.A.; Angelmar, Reinhard
Notes: 5