Mak'et'ing e chipchung hara
Subtitle: CEO esŏ sawŏn kkaji
By: Nirŭmarya K'umarŭ chiŭm ; Kim Sang-uk, Chŏn Kwang-ho p'yŏnyŏk
Contributors: Kim, Sang-uk, translator; Chŏn, Kwang-ho, translator
Publisher: Kimyŏngsa
Published: 2006
Place of publication: Kyŏnggi-do P'aju-si
Language: kor
Number of pages: 391
ISBN-13: 9788934922025
Subjects: Marketing; Strategic planning; Planification stratégique
Work titles: Marketing as strategy
Notes: Includes bibliographical references (pages 363-378) and index.