The publicking of services
By: by L. W. Hardy, R. F. Beltramini and G. Wills.
Contributors: Beltramini, R. F.; Wills, Gordon.
Publisher: M.C.B.
Published: 1981
Place of publication: Bradford
Language: eng
Number of pages: 60
Other titles: European Journal of Marketing.
Notes: Vol. 15, no. 4, 1981 of the European Journal of Marketing.