Generating breakthrough new product ideas
Subtitle: feeding the innovation funnel
By: Robert G. Cooper and Scott J. Edgett
Contributors: Edgett, Scott J.
Publisher: Product Developemnt Institute
Published: 2007
Place of publication: [Ontario, Canada]
Language: eng
Number of pages: 256
ISBN-13: 9780973282726
Subjects: Creative ability in business; Technological innovations; Business
Notes: Includes bibliographical references (p. 235-248) and index.