Global marketing
Subtitle: foreign entry, local marketing, & global management
By: Johny K. Johansson.
Edition: 5th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 672
ISBN-13: 9780073381015
Subjects: Export marketing; Export marketing -- Management
Notes: Includes bibliographical references and index.