Creating Mexican consumer culture in the age of Porfirio Díaz
By: Steven B. Bunker
Publisher: University of New Mexico Press
Published: 2012
Place of publication: Albuquerque
Language: eng
Number of pages: 333
ISBN-13: 9780826344540; 9780826344564
Subjects: Social conditions; Commerce; Consumption (Economics); Consumers; History
Description: "This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Personalized progress: the production and marketing of the machine-rolled cigarette; title: Selling in the city: the growth of popular advertising; title: Capital investments: Porfirian department stores and the evolution of Mexico City retailing; title: Modernizing capital: constant innovation and the expression of progress; title: An all-consuming passion: desire, department stores, and the modernization of crime; title: Hot diamonds, cold steel: the La Profesa Jewelry Store robbery; title: Conclusion.