SPIKE your brand ROI
Subtitle: how to maximize reputation and results
By: Adele Cehrs ; foreword by Sam Horn
Contributors: Horn, Sam, writer of foreword; ASAE
Series: ASAE-Wiley series; ASAE-Wiley series
Publisher: Jossey-Bass, A Wiley Brand
Published: 2015
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 224
ISBN-13: 9781118976661
Copyright date: 2015
Subjects: Public relations; Marketing; Branding (Marketing); Product management
Notes: "ASAE, The Center for Association Leadership."

Includes bibliographical references (pages 207-215) and index.