50 Shades of Digital Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305609
Table of contents: title: Content; title: Spoiler alert; title: 1. The Rise and Rise of the Influencer – What it means to today’s marketers; title: 1.1. Find and Engage; title: 1.2. What influencers mean to marketers; title: 2. The Changing Psychology of the Social Shopper; title: 3. Leverage your Assets!; title: 4. Learn from the Media’s Example; title: 5. The Value Theory of Content Marketing: It’s Priceless!; title: 5.1. What’s content good for?; title: 6. Top three tips for winning at multi-channel; title: 7. If You Don’t Know Where you’re Going – All Roads Lead There!; title: 8. Optimising your Inventory for Online Ad Campaigns; title: 9. What Does the Future hold for the Marketing Organisation?; title: 10. Don’t Mistake Reach for Influence; title: 11. Developing a Mobile App vs. a Mobile Website; title: 11.1. Benefits of developing a mobile app; title: 11.2. Weighing up your options; title: 11.3. Things to consider; title: 12. The Rise of Visual Social Media – Instagram, Pinterest and Tumblr; title: 12.1. Tumblr; title: 12.2. Pinterest; title: 12.3. Instagram; title: 12.4. Conclusion; title: 13. The Role Video has to play in Driving Traffic and Increasing Profitability; title: 13.1. The case for video; title: 13.2. More traffic, more purchases?; title: 14. The Integration of Search and Social; title: 15. The Importance of Speed to eCommerce Companies; title: 16. Ditching the SEO Silos: Integrate the 5 Pillars of SEO; title: 16.1. The Foundation: Keyword Research; title: 16.2. Pillar 1: Technical SEO; title: 16.3. Pillar 2: User Experience; title: 16.4. Pillar 3: Content Marketing and Outreach; title: 16.5. Pillar 4: Public Relations; title: 16.6. Pillar 5: Social Media; title: 17. The Dos and Don’ts of Dealing with Bloggers; title: 18. SEO Q&A on In-Depth Articles; title: 18.1. What are in-depth articles?; title: 18.2. I thought in-depth articles was an algorithm…; title: 18.3. So are these new results in addition to normal search results?; title: 18.4. Crikey – how do I get “in-depth article” ranks then?; title: 18.5. Should I bother? I’d like to rank higher than the bottom 3 RESULTS; title: 19. How to take Relationship Marketing to the Next Level; title: 20. Why LinkedIn Is Your Best Lead Generation Friend; title: 20.1. 3 Secrets LinkedIn Experts Keep To Themselves; title: 21. Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for ‘lost in data’?; title: 22. It’s Time to up Your Email Game; title: 23. The Future of Online Content – Link Attributes and the Authored Web; title: 24. Has Digital Changed PR; title: 25. PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle; title: 26. The Power of Seduction; title: 26.1. Old school… it’s the future; title: 27. Treat your Website like a Shop or Dealership; title: 28. Has Digital Killed Traditional?; title: 29. Building an e-commerce Business from Zero; title: 30. Hold the Champagne; title: 31. Full Stack Marketing 101; title: 31.1. How to Become a Full Stack Marketer; title: 32. Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?; title: 33. Advertising Needs More People Who Understand the Data; title: 34. How to Reach More Customers and Deliver on your Brand Promise; title: 35. How important is “Time of Day sending”?; title: 36. Why Expertise and Empathy are the Future of Digital Marketing; title: 37. ‘Digital’ Still Means So Many Different Things to Different People; title: 38. Improving Conversions: Make it Easier to connect with your Customers; title: 39. Why Marketers Need to Understand the Benefits of Mobile First; title: 40. Are We Forgetting the Primary Function of a Mobile?; title: 41. Time to get Emotional; title: 42. Making the Most of Email Marketing Metrics; title: 42.1. Campaign Metrics; title: 42.2. Engagement Metrics; title: 42.3. Mobile Metrics; title: 42.4. ROI Metrics; title: 42.5. Making the most of the metrics; title: 43. There’s No Such Thing as Free Web Traffic; title: 44. Digital Tactics: What Are You Going to Commit to?; title: 45. Digital Marketing: The Science behind the Art?; title: 46. Device Slice is King!; title: 47. The Advent of Customer Engagement Marketing; title: 48. How to Convince a Personal Brand to Use Your Company Brand; title: 49. Why It’s Not Enough to Be Liked on Social Media; title: 50. Social Customer Service – Are You Ready To Connect?