How to Use Advertising to Build Strong Brands
Publisher: Sage Publications, Inc
Published: July 13, 1999
Language: eng
Format: Hardcover
Number of pages: 408
ISBN-13: 9780761912422
Subjects: Management & management techniques; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Brand name products
First sentence: This handbook is the third in a series of five.