Small business marketing
By: Ian Chaston
Edition: 2nd edition.
Published: 2014
Language: eng
Number of pages: 296
ISBN-13: 9781137326003
Subjects: Small business marketing; Management; Marketing
Description: "Small Business Marketing Management" uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. "Small Business Marketing Management" is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy.
Notes: "First edition published 2002"--Title page verso.

Includes bibliographical references and index.