Fundamentals of marketing
By: William J. Stanton, Montrose S. Sommers, James G. Barnes.
Contributors: Sommers, Montrose S., joint author.; Barnes, James G., joint author.
Edition: 2d Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 1977
Place of publication: Toronto
Language: eng
Number of pages: 760
Subjects: Marketing
Notes: Includes bibliographical references and indexes.