Sponsoring
Subtitle: [Chancen, Möglichkeiten und Risken eines Kommunikationsinstruments]
By: von Josef Kolarz-Lakenbacher und Georg Reichlin-Meldegg.
Contributors: Reichlin-Meldegg, Georg, 1948-
Series: Wirtschaftspraxis
Publisher: Orac
Published: 1995
Place of publication: Wien
Language: ger
Number of pages: 112
Subjects: Corporate sponsorship.; Advertising.; Corporations -- Public relations.
Notes: Includes bibliographical references (p. 112).