Summary of MSI Conference
Subtitle: measuring and evaluating sales promotions to the trade and to consumers, October 3-4, 1985, Sheraton Commander Hotel, Cambridge.
Contributors: Marketing Science Institute.
Publisher: Marketing Science Institute
Published: 1985
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 29
Subjects: Sales promotion -- Evaluation -- Congresses.