Start & run your own record label
Subtitle: winning marketing strategies for today's music industry
By: Daylle Deanna Schwartz.
Edition: 3rd ed., Fully updated and expanded ed.
Publisher: Billboard Books
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 334
ISBN-13: 9780823084630
Subjects: Sound recording industry -- Vocational guidance -- United States; Popular music -- Vocational guidance -- United States
Other titles: Start and run your own record label
Notes: Includes index.
Table of contents: title: Deciding to start a record label; title: Setting up your record label; title: Road warriors: sucessful indie labels; title: Financing your business; title: The nuts and bolts of keeping your label solvent; title: Getting your legal affairs in order; title: Copyright and publishing decisions; title: Signing artists to your label; title: Creating your product; title: The manufacturing process; title: How record distributors operate; title: Creating a marketing plan; title: Getting product into stores; title: The international market; title: Marketing and promoting outside the box; title: Getting publicity for your product; title: Getting radio play; title: Getting retail and club promotion; title: Joining the digital revolution; title: Digital income streams; title: Effective digital marketing; title: Some advice from the pros.