The loyalty leap
Subtitle: turning customer information into customer intimacy
By: Bryan Pearson
Publisher: Portfolio Hardcover
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 263
ISBN-13: 9781591844914
Subjects: BUSINESS & ECONOMICS / Marketing / Direct; BUSINESS & ECONOMICS / Customer Relations; Customer loyalty; Market surveys; Data processing; Marketing; Customer relations
Description: "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
Notes: Includes bibliographical references and index.