Untold Millions
Subtitle: Secret Truths About Marketing to Gay and Lesbian Consumers
Publisher: Routledge
Published: 2013
Language: eng
ISBN-13: 9781306187664
Subjects: Gay consumers; Lesbian consumers; Marketing; Consommateurs homosexuels; Consommatrices lesbiennes
Table of contents: title: Ch. 1. You can bank on it; title: ch. 2. Visibility : the new politics of profit; title: ch. 3. Will the real gay consumers please stand up?; title: ch. 4. Understanding pride and pragmatism : a marketer's view of modern gay and lesbian culture; title: ch. 5. Brand loyalty, management, and the creative process : promoting products and services to gay and lesbian consumers; title: ch. 6. Key cities and emerging opportunities for business; title: ch. 7. The future of the gay and lesbian marketplace : considerations at the door of the twenty-first century.