Consumer behavior and marketing strategy
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-; Peter, J. Paul.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 738
Subjects: Consumer behavior.; Marketing.
Notes: Includes bibliographical references (p. 661-705) and indexes.
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.