The Billion Dollar Brand
Subtitle: Leading Marketers Reveal the Ways for Any Size Company to Achieve Worldwide Recognition, an Immediately Identifiable Image in the Marketplace and Newsworthy Events to Build Immeasurable Value in the Brand (Inside the Minds)
Contributors: Inside the Minds (Editor)
Publisher: Aspatore Books
Published: March 2003
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781587622458
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business; Career; Marketing - General