Building data mining applications for CRM
By: Alex Berson, Stephen Smith, Kurt Thearling
Contributors: Smith, Stephen, 1953-; Thearling, Kurt
Publisher: McGraw-Hill
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 510
Subjects: Data mining; Decision support systems
Notes: Includes bibliographical references (p. [495]-499) and index