Measuring the impact of social media on business profit & success
Subtitle: a Fortune 500 perspective
By: Cong Li & Don Stacks
Contributors: Stacks, Don W.
Published: 2015
Language: eng
Number of pages: 170
ISBN-13: 9781433125799; 9781433125782
Subjects: Social media; Business enterprises; Economic aspects; Technological innovations; Business communication; Information technology
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Research background; title: Research methodology; title: Twitter; title: Facebook; title: YouTube; title: Google+; title: The big four; title: Research implications; title: Conclusions.