Identifying hidden needs
Subtitle: creating breakthrough products
By: Keith Goffin, Fred Lemke, and Ursula Koners
Contributors: Lemke, Fred; Koners, Ursula
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780230219762
Subjects: Marketing; New products; Strategic planning
Notes: Includes bibliographical references and index.