Women and mass consumer society in postwar France
By: Rebecca Pulju
Publisher: Cambridge University Press
Published: 2011
Place of publication: Cambridge; New York
Language: eng
Number of pages: 260
ISBN-13: 9781107001350
Description: "Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them"--
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Introduction; 1. Consumers for the nation: women, politics, and citizenship; 2. The productivity drive in the home and gaining comfort on credit; 3. For better and for worse: marriage and family in the consumer society; 4. "Can a man with a refrigerator make a revolution?": redefining class in the postwar years; 5. The salon des arts me;nagers: learning to consume in postwar France; Epilogue.