Developing an Army market research index in support of Army recruiting
By: Ray Morath ... [et al.]
Contributors: Morath, Ray.
Series: Research report -- 1766.; Research report (U.S. Army Research Institute for the Behavioral and Social Sciences) -- 1766.
Publisher: U.S. Army Research Institute for the Behavioral and Social Sciences
Published: 2001
Place of publication: Alexandria, Va
Language: eng
Number of pages: 29
Subjects: United States. -- Army -- Recruiting, enlistment, etc.; Recruiting and enlistment.; Marketing research -- Military aspects.
Notes: "Army Project Number 2O262785A790."

"February 2001."

Includes bibliographical references (p. 29).

UPDATED ON OCLC.