Case studies in international marketing
By: edited by Peter Doyle and Norman A. Hart.
Contributors: Doyle, Peter, 1943 June 23-2003.; Hart, Norman A.; CAM Foundation.; Institute of Marketing.
Publisher: Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann
Published: 1982
Place of publication: London
Language: eng
Number of pages: 391
Subjects: Export marketing -- Great Britain -- Case studies.; Export marketing -- Europe -- Case studies.
Genres: Case studies.
Description: vii, 391 p. : 24 cm