Strategic marketing planning
By: Colin Gilligan and Richard M.S. Wilson
Contributors: Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 2nd ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2009
Place of publication: Amsterdam; Boston; London
Language: eng
Number of pages: 552
ISBN-13: 9781856176170
Subjects: Marketing; Planning; Management; Theorie; Marketingpolitik
Description: 'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
Notes: Previous ed.: 2003.

Includes bibliographical references (p. 519-535) and index.