Essentials of marketing
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 5th ed.
Series: Irwin series in marketing
Publisher: Irwin
Published: 1991
Place of publication: Homewood, Ill
Language: eng
Number of pages: 526
Subjects: Marketing.
Notes: Includes bibliographical references (p. 487-506) and indexes.