Superior customer value in the new economy
Subtitle: concepts and cases
By: William C. Johnson and Art Weinstein.
Contributors: Weinstein, Art.; Weinstein, Art.
Edition: 2nd ed.
Publisher: CRC Press
Published: 2004
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 434
Subjects: Customer services -- Management.; Consumer satisfaction.
Notes: Includes bibliographical references and index.
Rev. ed. of: Designing and delivering superior customer value / Art Weinstein and William C. Johnson. 1999.