Commodity advertising
Subtitle: the economics and measurement of generic programs
By: Olan D. Forker and Ronald W. Ward.
Contributors: Ward, Ronald W.
Publisher: Lexington Books
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 294
Subjects: Advertising -- Food -- United States.; Generic products -- United States.; Advertising -- Brand name products -- United States.; Advertising -- Food -- United States -- Case studies.
Notes: Includes bibliographical references (p. 275-285) and index.