Proceedings of Marketing Education Group
Subtitle: 16th Annual Conference : back to basics, the 4 Ps revisited : Cranfield School of Management July 1983
By: eds., Martin Christopher, Malcolm McDonald, Angela Rushton.
Contributors: Christopher, Martin.; McDonald, Malcolm, 1938-; Rushton, Angela.; Cranfield School of Management.
Publisher: (Cranfield Press)
Published: 1985
Place of publication: (Cranfield)
Language: eng
Number of pages: 766
Subjects: Marketing.