Mathematical models in marketing
Subtitle: a survey, the stage of development, some extensions and applications
By: [by] P.S.H. Leeflang.
Publisher: Stenfert Kroese
Published: 1974
Place of publication: Leiden
Language: eng
Number of pages: 213
Subjects: Marketing -- Mathematical models.
Notes: Bibliography: p. [203]-209.
Errata leaf inserted.
Includes index.