The Qualcomm Equation
Subtitle: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market
Edition: 1st edition
Publisher: AMACOM/American Management Association
Published: February 28, 2005
Language: eng
Format: Hardcover
Number of pages: 266
ISBN-13: 9780814408186
Subjects: Postal & telecommunications industries; Wireless communication systems; Industries - Media & Communications Industries; Code division multiple access; Business & Economics; Business / Economics / Finance; Telecommunication; Business/Economics; Spread spectrum communications; Leadership; Corporate & Business History - Strategies; Corporate & Business History - General; QUALCOMM Inc
First sentence: Entire industries can start from a simple idea-a drawing scribbled on a napkin, or a hobby that unexpectedly grows into a full-time endeavor.