Marketing Challenges
Subtitle: Cases and Exercises (McGraw-Hill Series in Marketing)
Edition: 2Rev Ed edition
Publisher: McGraw-Hill Companies
Published: December 1989
Language: eng
Format: Hardcover
Number of pages: 671
ISBN-13: 9780070387898
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Case studies; Marketing; Problems, exercises, etc