What advertising is
By: edited by Maurice Smelt.
Publisher: Pelham
Published: 1972
Place of publication: London
Language: eng
Number of pages: 178
Subjects: Advertising -- Addresses, essays, lectures
Table of contents: title: Bernstein, D. What advertising is.; title: Smelt, M. What copy is.; title: Haines, D. What art direction is.; title: Day, B. What is television?; title: Broadbent, S. What media are.; title: Abbott, D. What copy is.; title: Garnett, J. What television is.; title: De Groot, G. What research is.; title: Harmar-Brown, F. How advertising will change.