Parent under pressure
Subtitle: influences on mothers' responses to children's purchase requests
By: by Scott Ward, Edward Popper and Daniel Wackman
Contributors: Marketing Science Institute; Popper, Edward T., author; Wackman, Daniel B., author
Series: Preliminary research report -- no. 77-107; Report (Marketing Science Institute) -- no. 77-107.
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 98
Subjects: Young consumers; Television advertising; Television and children; Mother and child; Research
Notes: Bibliographical references: p. 96.