A history of Howard Johnson's
Subtitle: how a Massachusetts soda fountain became an American icon
By: Anthony Mitchell Sammarco
Publisher: The History Press
Published: 2013
Place of publication: Charleston, SC
Language: eng
Number of pages: 160
ISBN-13: 9781609494285
Subjects: History; Restaurants; Motels; BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism; TRAVEL / Restaurants; Howard Johnson (Firm)
Description: "The story of the Howard Johnson's restaurant chain"--

"Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida and all the way to the West Coast. Popularly known as the "Father of the Franchise Industry," Johnson delivered good food and prices that brought appreciative customers back for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas and sea blue shutters, were described in Reader's Digest in 1949 as the epitome of eating places that look like New England town meeting houses dressed up for Sunday. Boston historian and author Anthony M. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of ice cream, the "Tendersweet" clam strips, grilled frankfurters and a menu of delicious and traditional foods that families eagerly enjoyed when they traveled"--
Notes: Includes bibliographical references (pages 153-154) and index.
Table of contents: title: The Johnson Family; title: Quincy in the Age of Howard Johnson; title: Orleans and the Beginnings of the Orange-Roofed Empire; title: The Father of the Franchise Industry and the "Tendersweet" Clam; title: The New York World's Fair and the "Queen of Rego Park"; title: From Maine to Florida, Plus a Few Favorite Recipes; title: Ephemera, Advertisements and Children's Menus; title: Employees and Associates; title: Howard Brennan Johnson, the Red Coach Grill and the Ground Round; title: The Rise of the Motel and the Johnson Legacy.