Estrategias de comunicación publicitaria
Subtitle: el uso del deporte en la publicidad televisiva en España
By: Agnès Riera Ferran.
Edition: 1a ed.
Series: Monografías de ciencias de la actividad física y del deporte -- 3
Publisher: Universidad Católica San Antonio
Published: 2005
Place of publication: Murcia
Language: spa
Number of pages: 269
Subjects: Sports -- Spain -- Marketing.; Advertising -- Social aspects -- Spain.; Television advertising -- Spain.; Television and sports -- Spain.
Notes: Includes bibliographical references (p. 251-269).