Adsplit
Subtitle: an advertising budget allocation model
By: Amiya K. Basu, Rajeev Batra
Contributors: Batra, Rajeev; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1019; BEBR faculty working paper -- no. 1019.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1984
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 25
Notes: Includes bibliographical references (p. 15).