Running a successful library card campaign
Subtitle: a how-to-do-it manual for librarians
By: Patrick Jones.
Series: How-to-do-it manuals for librarians ;; no. 119; How-to-do-it manuals for libraries ;; no. 119.
Publisher: Neal-Schuman Publishers
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 221
Subjects: Advertising -- Libraries -- United States -- Case studies.; Public libraries -- United States -- Marketing -- Case studies.; Libraries and community -- United States -- Case studies.; Library cards -- United States.
Genres: Case studies.
Notes: Includes bibliographical references (p. 209-213) and index.