Image Makers
Subtitle: Advertising, Public Relations, and the Ethos of Advocacy
Publisher: University Of Chicago Press
Published: July 20, 2000
Language: eng
Format: Hardcover
Number of pages: 341
ISBN-13: 9780226389165
Subjects: Advertising; Media studies; Media, information & communication industries; Sociology, Social Studies; Advocacy Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; History / Modern / 20th Century; Public Relations; United States
Description: "Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations.".

"Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising.

They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--BOOK JACKET.