Markt- und Werbepsychologie.
Series: Taschenbücher für die Wirtschaft,; Nr. 23; Heidelberger Fachbücher
Publisher: I. H. Sauer
Published: 1972
Place of publication: Heidelberg
Language: ger
Subjects: Consumers -- Germany (West); Commercial products -- Germany (West)
Notes: Bibliography: v. 1, p. 170-175.