Marketing management
Subtitle: knowledge and skills
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 864
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [841]-852) and indexes.
"M M, analysis, cases, plans, text"--Cover.