Informationsmanagement im Marketing-Controlling
Subtitle: die Entwicklung eines Executive Information Systems für das Aussendienst-Controlling in der pharmazeutischen Industrie
By: Michael R. Kiesel.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1729 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1729 =; European university studies. Series V, Economics and management ;; vol. 1729; Europäische Hochschulschriften.; Bd. 1649.
Publisher: P. Lang
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 303
Subjects: Marketing -- Management.; Management information systems.; Pharmaceutical industry -- Germany -- Management.
Notes: Includes bibliographical references (p. 286-303).
Originally presented as the author's thesis (doctoral)--Katholische Universität Eichstätt, 1995.