The Weather Channel
Subtitle: the improbable rise of a media phenomenon
By: Frank Batten with Jeffrey L. Cruikshank.
Edition: 1st ed.
Publisher: Harvard Business School Press
Published: 2002
Place of publication: Boston, Mass
Language: eng
Format: Hardcover
Number of pages: 276
ISBN-13: 9781578515592
Subjects: Media studies; Meteorology; Radio & television industry; Television broadcasting of weather; Corporate & Business History - General; Business & Economics; Weather Channel (Television st; Business / Economics / Finance; Industries - Media & Communications Industries; Business/Economics; History; Forecasting; Business History; Atlanta; Television weathercasting; Weather Channel (Television station : Atlanta, Ga.); 20th century; Georgia
First sentence: The date, as I will not soon forget, was July 30, 1981.
Description: The Weather Channel is one of the staples of American cable television and one of the strongest and most trusted brands in the media business. This is the inside story of the channel as told by its founder.
Notes: Includes index.