Strategies for Generating E-Business Returns on Investment
Publisher: Idea Group Publishing
Published: March 22, 2005
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9781591404170
Subjects: Business & Management; Internet; Technological innovations; Electronic Commerce; Cost effectiveness; Computers; Computer - Internet; Computer Books: General; Strategic Planning; Information technology; E-Commerce - General; Computers / Electronic Commerce; Decision Making & Problem Solving; Investments & Securities - General
First sentence: Customer relationship management (CRM) is a concept for increasing companies' profitability by enabling them to identify and concentrate on their profitable customers.