Effects of intraindustry marketing strategy on the analysis of profitability
By: Gary L. Frazier... Roy D. Howell...
Contributors: Howell, Roy D.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers - University of Illinois at Urbana-Champaign, College of Commerce and Business Administration -- no. 678; Faculty working papers -- no. 678.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1980
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 18
Subjects: Marketing; Corporate profits
Notes: Title page includes summary.

Includes bibliographical references (p. [21]-[22]).