International marketing
By: [by] Philip R. Cateora and John M. Hess.
Contributors: Hess, John Milton, 1929- joint author.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1971
Place of publication: Homewood, Ill
Language: eng
Number of pages: 934
Subjects: Export marketing.; International business enterprises.
Notes: Bibliography: p. 903-909.