Women, identity and India's call centre industry
By: JK Tina Basi.
Series: Routledge research on gender in Asia series -- 1
Publisher: Routledge
Published: 2009
Place of publication: Milton Park, Abingdon, Oxon; New York
Language: eng
Number of pages: 210
ISBN-13: 9780415482288; 9780203883792
Subjects: Call centers -- India; Women employees -- India
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: 'A myriad of well-wishing little sisters'; title: Globalizing India : the rise of the call centre and BPO industries; title: Pinking and rethinking professional identities : the construction of women's work identities; title: BTMS in bpos : using sartorial strategies to establish patterns of identification and recognition; title: Techs and the city : challenging patriarchal norms through spatial practice; title: Conclusion: Agency and identity.