Marketing político
Subtitle: herramientas para ganar elecciones
By: Carmen Beatriz Fernández, Luz Mely Reyes
Contributors: Reyes, Luz Mely
Edition: 1. ed.
Publisher: Konrad-Adenauer-Stiftung
Published: 2003
Place of publication: [Venezuela]
Language: spa
Number of pages: 107
Subjects: Political Advertising; Campaign management; Public relations and politics; Communication in politics
Other titles: Herramientas para ganar elecciones
Notes: Includes bibliographical references (p. 104-107).