Public relations in India
Subtitle: new tasks and responsibilities
By: J.V.Vilanilam
Publisher: SAGE
Published: 2011
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 291
ISBN-13: 9788132106296
Subjects: Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: A conceptual framework for PR in India; title: The growth and development of modern PR; title: 20th century corporate PR and PR writing; title: Essential qualities of a PR person; title: Practical PR, business writing, and media relations; title: Tools for internal PR; title: Tools for external PR; title: International communication; title: Cross-cultural communication.