Stop asking for referrals
Subtitle: proven strategies on how to build your financial services business that sells itself
By: by Stephen Wershing
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 193
ISBN-13: 9780071808194
Subjects: Investment advisors; Financial planners; Financial services industry; Business referrals; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Why you need to stop asking for referrals; title: How and why referrals happen; title: Who's your target?; title: What's so special about you?; title: Your clients know better than you do; title: Owning a spot on the client's brain; title: Promoting your new identity; title: The new referral conversation; title: Centers of influence; title: Your referral marketing strategy.