How to make money with social media
Subtitle: an insider's guide to using new and emerging media to grow your business
By: Jamie Turner, Reshma Shah
Contributors: Shah, Reshma, 1964- author
Edition: Second edition.
Publisher: Pearson FT Press
Published: 2015
Language: eng
Number of pages: 216
ISBN-13: 9780133888331
Subjects: Electronic commerce; Social media; Economic aspects; Internet marketing; Online social networks
Description: "How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Notes: Includes index.
Table of contents: title: Introduction; title: In the beginning; title: The evolution of marketing; title: How to think strategically about social media; title: How to speak social media; title: Laying the groundwork for success; title: Why your first social media campaign didn't work; title: Managing the conversation; title: Social media is more than just Facebook, LinkedIn, Google+, and Twitter; title: Closing the loop with e-mail and marketing automation; title: How to use networking platforms to help you grow your sales and revenue; title: How to use promoting platforms to help you grow your sales and revenue; title: How to use sharing platforms to help you grow your sales and revenue; title: It's not about social or mobile, it's about social and mobile; title: How to integrate social media into your marketing plan; title: How to conduct a competitive assessment; title: Conducting an internal situation analysis; title: Understanding the customer thought process; title: Establishing your major objectives and key strategies; title: Aligning your social media strategy with your brand essence; title: How to measure the impact of your social media campaign; title: Measuring the quantitative data; title: Measuring the qualitative data; title: All roads in social media should lead to ROI; title: How to ensure your social media campaign runs smoothly; title: A step-by-step action plan for social media success.