Rethinking marketing
Subtitle: the entrepreneurial imperative
By: Minet Schindehutte, Michael H. Morris, Leyland F. Pitt.
Contributors: Morris, Michael H.; Pitt, Leyland F.
Series: The Prentice Halal entrepreneurship series
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 352
ISBN-13: 9780132393898
Subjects: Marketing; Marketing -- Management
Notes: Includes bibliographical references and indexes.