Points for profit
Subtitle: the essential guide to practice success for acupuncturists
By: Honora Wolfe with Marilyn Allen
Contributors: Allen, Marilyn (Marilyn F.)
Edition: 5th, fully-rev. ed.
Publisher: Blue Poppy Press
Published: 2013
Place of publication: Boulder, Colo
Language: eng
Number of pages: 443
ISBN-13: 9781891845642
Subjects: Acupuncture; Practice; Economic aspects; Medical care; Marketing; Practice Management; Economics; Marketing of Health Services
Notes: Supplementary material previously available on CD-ROM is now available on the Blue Poppy website.

"New Edition"--Cover.

Includes bibliographical references (p. 429-433) and index.
Table of contents: title: Section 1.; title: Getting up and running.; title: First things first: setting goals --; title: What could you be doing while you're still in school? --; title: Dealing with your student loan debt --; title: Legal stuff you need to know and do --; title: The best business model for your practice --; title: Working with others --; title: Getting a job in another practitioner's clinic --; title: Working in hospitals or integrated clinics --; title: Your community acupuncture clinic --; title: Going where your skills are needed --; title: Think about specialization --; title: Section 2.; title: Working on your own.; title: Business basics --; title: Setting your fees and managing your budget --; title: How much $$ [money] do you need to get started? --; title: Finding space and negotiating a lease --; title: Creating a business plan for your clinic can be fun --; title: Consider the look and feel of your clinic --; title: Outside the doc-in-a-box --; title: Files and recordkeeping --; title: The wonderful world of HIPAA compliance --; title: Hiring and keeping good employees --; title: The tax man cometh: here's how to be ready --; title: Managing a successful herbal dispensary --; title: Patient management, or, How do you keep them coming back happy? --; title: Using the services of other professionals --; title: Section 3.; title: Getting paid.; title: Attitudes about money --; title: Methods of payment for your patients --; title: The ins and outs of billing insurance --; title: Personal injury (PI) patients: yes or no? --; title: Working with Workers' Compensation --; title: Selling products from your clinic --; title: Buying or selling an acupuncture practice --; title: Section 4.; title: Marketing your practice.; title: Marketing from day one: first things first --; title: Marketing inside out --; title: Community team builders and marketing --; title: Building & using a mailing list --; title: Creating your presentation folder --; title: Using press releases --; title: Marketing your practice on the Internet --; title: Marketing odds and ends --; title: Growing your life--avoiding burnout.