Werbepsychologie
By: Behrens, Hartmann ; [Hrsg., Claus Ölschläger].
Contributors: Hartmann, Klaus, Dipl.-Kfm., joint author.
Publisher: Verlag für Wirtschaftsscripten
Published: 1977
Place of publication: München
Language: ger
Number of pages: 111
Subjects: Motivation (Psychology); Perception.; Learning, Psychology of.
Notes: Bibliography: p. 104-106.
"VFW, 35."
Includes index.