Comparative marketing systems
Subtitle: a cultural approach.
By: Edited by Montrose S. Sommers [and] Jerome B. Kernan.
Contributors: Kernan, Jerome B., joint comp.
Publisher: Appleton-Century-Crofts
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 479
Subjects: Marketing -- Addresses, essays, lectures; Comparative economics -- Addresses, essays, lectures
Notes: Bibliographical footnotes.