The 21st century media (r)evolution
Subtitle: emergent communication practices / Jim Macnamara.
Publisher: Peter Lang
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781433109362; 9781433109386
Subjects: Mass Media -- Technological innovations; Communication -- Technological innovations; Mass media and culture
Other titles: The twenty-first century media(r)evolution
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The new mediaspeak : media language and terminology today; title: Understanding the mediascape : philosophies and theories of emergent media; title: Sorting myths and cyberbole from trends and tipping points; title: The future of community and culture; title: The future of journalism; title: The future of advertising; title: Future media business models; title: The future of public relations; title: The future for organizations and business.