Differentiate or die
Subtitle: survival in our era of killer competition
By: Jack Trout, with Steve Rivkin.
Contributors: Rivkin, Steve, 1947-
Edition: 2nd ed.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470223390
Subjects: Advertising -- Brand name products; Brand name products; Competition
Notes: Includes bibliographical references and index.