When business meets culture
Subtitle: ideas and experiences for mutual profit
By: edited by Beatriz Muñoz-Seca and Josep Riverola
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 290
ISBN-13: 9780230280168
Subjects: Arts; Management; Economic aspects
Description: "The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average_GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer"--
Notes: Includes bibliographical references and index.