Handbook of research on integrating social media into strategic marketing
By: Nick Hajli, Newcastle University Business School, UK
Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference, An imprint of IGI Global
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 438
ISBN-13: 9781466683532; 9781466683549
Subjects: Social aspects; Marketing; Social media; Internet marketing; Strategic planning
Notes: Includes bibliographical references (pages 380-427) and index.