Nations and Firms in the Global Economy
Subtitle: An Introduction to International Economics and Business
Publisher: Cambridge University Press
Published: March 27, 2006
Language: eng
Format: Paperback
Number of pages: 474
ISBN-13: 9780521540575
Subjects: International business; International economics; Economics - Macroeconomics; Business & Economics; Business / Economics / Finance; Business/Economics; International economic relations; Globalization; Business & Economics / Economics / International; International business enterprises
First sentence: Numerous factors active in the global economic environment affect the decisions that managers of firms have to make regarding the price to charge for their products, how much to produce, how much to invest in R&amp;D, how much to spend on advertising and so on.