The Rhetoric and Reality of Marketing
Subtitle: An International Managerial Approach
Publisher: Palgrave Macmillan
Published: July 18, 2003
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780333987322
Subjects: International business; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Management - General; Marketing - General; Business & Economics / Marketing / International; Case studies; Management; Marketing