Marketing Ethics (Foundations of Business Ethics)
Publisher: Blackwell Publishing Limited
Published: December 1, 2007
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780631214236
Subjects: Business Ethics; Sales & marketing; Marketing +; Business & Economics; Philosophy; Business/Economics; Ethics & Moral Philosophy; Marketing - General; Business & Economics / Marketing / General; Business intelligence; Marketing; Moral and ethical aspects; Social aspects
Description: This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.