How to develop and market new products-- better and faster
By: edited by David Hoo under the auspices of the A.N.A. New Product Marketing Committee.
Contributors: Hoo, David.; A.N.A. New Product Marketing Committee.
Publisher: Association of National Advertisers
Published: 1985
Place of publication: New York, N.Y. (155 E. 44th St., New York 10017)
Language: eng
Number of pages: 296
Subjects: New products.