Investigación de mercados
Subtitle: principios y dinamica
By: por Gerald Zaltman y Philip C. Burger ; traducida por Conrad Niell i Sureda ; prólogo por Josep M.a Oroval i Planas ; edición revisada por Sergio Barraza Picone.
Contributors: Burger, Philip C.
Series: Colección ESADE
Publisher: Editorial Hispano Europea
Published: 1980
Place of publication: Barcelona
Language: spa
Notes: In two volumes.

Originally published in English as 'Marketing research: fundamentals and dynamics', Hinsdale, Illinois: Dryden Press, 1975.