Sports marketing
Subtitle: creating long term value
By: John A. Davis, SP Jain School of Global Management, Singapore-Dubai-Sydney, Jessica Zutz Hilbert, University of Oregon, USA
Contributors: Hilbert, Jessica Zutz
Publisher: Edward Elgar
Published: 2013
Place of publication: Cheltenham, UK
Language: eng
Number of pages: 387
ISBN-13: 9781848448414; 9781782548195
Subjects: Sports; Marketing
Notes: Includes bibliographical references and index.