Beyond listening
Subtitle: learning the secret language of focus groups
By: Bonnie Goebert with Herma M. Rosenthal.
Contributors: Rosenthal, Herma M.
Publisher: J. Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Consumers' preferences; Consumer behavior; Focused group interviewing
Notes: Includes index.