Marketing Dynamics
Publisher: Goodheart-Willcox Co.
Published: 2014
Place of publication: Tinley Park, IL
Language: eng
Format: Hardcover
ISBN-13: 9781619603431
Table of contents: title: Unit 1 : Marketing dynamics.; title: Marketing and you; title: Marketing basics; title: Business basics; title: Marketing plan; title: Ethics and social responsibility; title: Unit 2 : Dynamics of the economy.; title: Economic principles and systems; title: Market forces and economic indicators; title: Business cycles and the role of government; title: Global trade; title: Unit 3 : Marketplace dynamics.; title: Marketing research; title: Competition; title: Targeting a market; title: Business-to-consumer (B2C) marketing; title: Business-to-business (B2B) marketing; title: Unit 4 : Product dynamics.; title: Products and services; title: New product development; title: Branding; title: Unit 5 : Price dynamics.; title: Price; title: Price strategies; title: Unit 6 : Place dynamics.; title: Place; title: Purchasing and inventory control; title: Unit 7 : Promotion dynamics.; title: Communication process; title: Promotions; title: Advertising; title: Visual merchandising; title: Personal selling; title: Unit 8 : Dynamics of marketing management.; title: Management skills; title: Marketing management; title: Unit 9 : Professional development dynamics.; title: Planning for success; title: Preparing for your career; title: Unit 10 : Dynamics of entrepreneurship.; title: Entrepreneurship; title: Risk management; title: Business funding