Belief Systems, Religion, and Behavioral Economics
Publisher: Business Expert Press
Published: Dec 31, 2013
Language: eng
Format: paperback
Number of pages: 200
ISBN-13: 9781606497043
Description: Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.