Canadian advertising in action
By: Keith J. Tuckwell
Edition: 9th ed.
Publisher: Pearson Canada
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 495
ISBN-13: 9780137060634
Subjects: Textbooks; Publicité; Manuels d'enseignement supérieur; Advertising
Notes: Includes glossary.

Includes bibliographical references and index.
Table of contents: title: Advertising in a marketing communications environment; title: The advertising industry; title: Consumer behaviour concepts and target marketing; title: Strategic planning concepts for marketing communications; title: Creative planning essentials; title: Design, layout, and production; title: Media planning essentials; title: Print media: newspapers and magazines; title: Broadcast media: television and radio; title: Out-of-home media; title: Interactive media; title: Sales promotion; title: Public relations and event marketing and sponsorships; title: Marketing communications plan; title: Advertising regulations.