analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image
By: Conor Pierce.
Publisher: University College Dublin
Published: 1994
Place of publication: Dublin
Language: eng
Number of pages: 125
Subjects: Consumers -- Ireland -- Attitudes.; Consumers -- Denmark -- Attitudes.; Motivation research (Marketing)
Notes: Thesis (M.B.S.) - University College Dublin, 1994.