The Relationship of advertising expenditures to sales
Subtitle: an anthology of classic articles
By: edited by Avijit Ghosh, C. Samuel Craig.
Contributors: Ghosh, Avijit.; Craig, C. Samuel.
Series: The History of advertising
Publisher: Garland Pub.; Facsimiles-Garl
Published: 1986
Place of publication: New York
Language: eng
Subjects: Advertising -- Costs.; Sales.
Notes: Includes bibliographies.