Emerging research on Islamic marketing and tourism in the global economy
By: Hatem El-Gohary, Birmingham City University Business School, UK & Cairo University Business School, Egypt, Riyad Eid, United Arab Emirates University -School of Business Economic, UAE & Tanta University Business School, Egypt
Publisher: Business Science Reference, an imprint of IGI Global
Published: 2015
Place of publication: Hershey
Language: eng
Number of pages: 311
ISBN-13: 9781466662728; 9781466662735; 9781466662759
Subjects: Marketing; Islam; Consumption (Economics); Tourism
Description: "This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--
Notes: Includes bibliographical references and index.