Learning Aid for use with Essentials of Marketing
Subtitle: A Global-Managerial Approach
Edition: 8 edition
Publisher: McGraw-Hill/Irwin
Published: November 9, 1999
Language: eng
Format: Paperback
Number of pages: 412
ISBN-13: 9780072894837
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Non-Classifiable; Marketing - General