Marketing von Lifestyle Medizin
By: Cornelia Kunze.
Series: Europaïsche Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd. 3288 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise -- v. 3288 = -- European university studies. Series V, Economics and management -- v. 3288
Publisher: P. Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 156
ISBN-13: 9783631574904
Subjects: Drugs -- Marketing.; Pharmaceutical industry -- Technological innovations.; Lifestyles -- Health aspects.
Notes: Originally presented as the author's thesis (doctoral)--Potsdam, Univ., 2007.

Includes bibliographical references (p. 133-152).