A psychological study of consumer behaviour towards super-markets
By: K. Rajendran.
Edition: 1st ed.
Publisher: Annamalai University
Published: 1989
Place of publication: Annamalainagar
Language: eng
Number of pages: 408
Subjects: Supermarkets -- India -- Tamil Nadu.; Consumer behavior -- India -- Tamil Nadu.; Consumers -- India -- Tamil Nadu -- Attitudes.; Consumer's preferences -- India -- Tamil Nadu.; Market surveys -- India -- Tamil Nadu.
Other titles: Consumer behaviour towards super-markets.
Notes: Includes bibliographical references (p. 386-408)