Imaging in advertising
Subtitle: verbal and visual codes of commerce
By: Fern L. Johnson
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 251
ISBN-13: 9780415978811; 9780415978828
Subjects: Advertising -- Social aspects; Symbolism in advertising; Culture
Notes: Includes bibliographical references (p. [236]-244) and index