Marketing
Subtitle: marketing in the 21st century
By: Joel R. Evans, Barry Berman
Contributors: Berman, Barry
Edition: 11th ed.
Publisher: Cengage Learning
Published: 2010
Place of publication: Mason, OH
Language: eng
Number of pages: 713
ISBN-13: 9781426647642; 9781424055180
Subjects: Marketing
Notes: Previous edition: 2007.

Includes bibliographical references and indexes.