Essentials of new product management
By: by Glen L. Urban, John R. Hauser, Nikhilesh Dholakia.
Contributors: Hauser, John R.; Dholakia, Nikhilesh, 1947-
Publisher: Prentice-Hall
Published: 1987
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 340
Subjects: New products -- Management.
Notes: Includes bibliographical references and index.