The Eternal E-Customer
Subtitle: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship
Publisher: McGraw-Hill Companies
Published: October 27, 2000
Language: eng
Number of pages: 261
ISBN-13: 9780071364799
Description: "Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships.".

"EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands End all demonstrate the effectiveness of EII technology by deploying several key techniques that help to satisfy and retain customers."--BOOK JACKET.