The secret ingredient of good retail ads
Subtitle: a handbook for buyers and their bosses
By: [by] Judy Young Ocko [and] M. L. Rosenblum
Contributors: Rosenblum, Morris L
Publisher: Sales Promotion Division, National Retail Merchants Association
Published: 1974
Place of publication: [New York]
Language: eng
Number of pages: 88
Subjects: Advertising copy