Diccionario LID.
Subtitle: comunicación integral, marketing, publicidad, empresa, imagen corporativa, Internet, marcas, investigación, medios, ventas, distribución
By: directores de obra, Antonio Caro y Marcelino Elosua.
Contributors: Caro, Antonio.; Elosúa, Marcelino.
Edition: 1a ed.
Series: Colección Diccionarios LID
Publisher: LID
Published: 2004
Place of publication: Madrid
Language: spa
Number of pages: 470
Subjects: Marketing -- Dictionaries -- Spanish; Communication -- Dictionaries -- Spanish; Marketing -- Dictionaries; Communication -- Dictionaries; Spanish language -- Dictionaries
Genres: Dictionaries; Dictionaries.
Notes: "7.000 términos definidos."

Includes bibliographical references (p. 467-470).

"Idiomas: español, inglés EE.UU., inglés G.B."