An industry study of: I. general advertising data, II. advertising objectives, III. operations, IV. advertising evaluation, V. advertising follow-through
By: Mass Retailing Institute
Series: MRI study report : study ; no. 112
Publisher: The Institute
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 32
Subjects: Advertising; Advertising -- Management; Retail trade
Other titles: An industry study ..
Notes: Cover title