Market oriented isn't enough
Subtitle: building a learning organization
By: Stanley F. Slater and John C. Narver
Contributors: Narver, John C
Series: Report -- no. 94-103; Report (Marketing Science Institute) -- no. 94-103
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Marketing research; Marketing -- Management; Organizational effectiveness; Organizational behavior; Communication in organizations
Notes: "March 1994."

"Commentary."

Includes bibliographical references (p. 25-30)