Organizational culture and marketing
Subtitle: defining the research agenda
By: by Rohit Deshpande and Frederick E. Webster, Jr
Contributors: Webster, Frederick E.
Series: Report (Marketing Science Institute) -- no. 87-106; Working paper / Marketing Science Institute; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Copyright date: 1987
Subjects: Marketing
Notes: Bibliography: p. 23-27.