Brand warfare
Subtitle: 10 rules for building the killer brand : lessons for new and old economy players
By: David F. D'Alessandro, with Michele Owens.
Contributors: Owens, Michele.
Publisher: McGraw-Hill
Published: 2001
Place of publication: New York; London
Language: eng
Number of pages: 185
Subjects: Brand name products.; Product management.
Notes: Includes index.