Internationales Marketing-Controlling
Subtitle: eine systemorientierte Betrachtung unter besonderer Berücksichtigung strategischer Entscheidungsprobleme
By: Heiko Auerbach.
Publisher: M & P, Verlag für Wissenschaft und Forschung
Published: 1994
Place of publication: Stuttgart
Language: ger
Number of pages: 331
Subjects: Export marketing -- Germany.; Controllership.; International business enterprises -- Management.
Notes: Includes bibliographical references (p. 301-327).
Originally presented as the author's thesis (doctoral)--Universität Dortmund, 1993.