Mastering the Universe
Subtitle: He-Man and the Rise and Fall of a Billion-Dollar Idea
Publisher: Emmis Books
Published: July 11, 2005
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781578602230
Subjects: Toys; Mattel, Inc; Antiques/Collectibles; Antiques & Collectibles; Antiques / Collectibles; Technical & Manufacturing Trades; Antiques & Collectibles / Toys; He-man figures; History
First sentence: All eyes at the Mattel product conference were riveted on the three male figures on the table before them.