Services Marketing
Subtitle: People, Technology, Strategy (4th Edition)
Edition: 4th edition
Publisher: Prentice Hall
Published: July 25, 2000
Language: eng
Format: Hardcover
Number of pages: 720
ISBN-13: 9780130173928
Subjects: Sales & marketing; Professions; Marketing; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; Service industries; Sales & Selling - Management; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General