Advertising & marketing in rural India
Subtitle: language, culture, and communication
By: Tej K. Bhatia.
Edition: 2nd ed.
Publisher: Macmillan India
Published: 2007
Place of publication: New Delhi
Language: eng
Number of pages: 327
ISBN-13: 9780230633896
Subjects: Advertising -- India; Advertising -- Language; Marketing -- India; Communication in marketing -- India
Other titles: Advertising and marketing in rural India
Notes: Includes bibliographical references (p. [297]-312) and index.