Essentials of Services Marketing
Subtitle: Concepts, Strategies and Cases (Dryden Press Series in Finance)
Edition: 2nd edition
Publisher: South-Western College Pub
Published: June 29, 2001
Language: eng
Format: Hardcover
Number of pages: 528
ISBN-13: 9780030288920
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General