Marketing management
Subtitle: an international perspective
By: edited by Kamran Kashani and Dominique Turpin.
Contributors: Kashani, Kamran.; Turpin, Dominique.
Series: International marketing series
Publisher: Macmillan Business
Published: 1999
Place of publication: Houndmills, Basingstoke [England]
Language: eng
Number of pages: 487
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.