modern concept of marketing management
Subtitle: its implications and problems
Contributors: Indiana University. Bureau of Business Research
Series: Indiana business information bulletin -- no. 31
Publisher: Bureau of Business Research, School of Business, Indiana University
Published: 1958
Place of publication: [Bloomington]
Language: eng
Number of pages: 22
Subjects: Marketing; Marketing -- Management
Notes: Includes bibliographical references (p. 21-22)