Consumer behaviour
Subtitle: a European perspective
By: Michael Solomon ... [et al.].
Contributors: Solomon, Michael R.
Edition: 4th ed.
Publisher: Prentice Hall/Financial Times
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 700
ISBN-13: 9780273717263
Subjects: Consumer behavior -- Europe
Other titles: Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: An introduction to consumer behaviour; title: A consumer society; title: Shopping, buying and evaluating; title: Perception; title: The self; title: Motivation, values and lifestyle; title: Learning and memory; title: Attitudes; title: Individual decision-making; title: Group influence and opinion leadership; title: European family structures, household decision-making and age cohorts; title: Income and social class; title: Culture and consumer behaviour; title: Cultural change processses; title: New times, new consumers.