Marketing-Management
Subtitle: Analyse, Planung, Umsetzung und Steuerung
By: Philip Kotler und Friedhelm Bliemel.
Contributors: Bliemel, Friedhelm W.
Edition: 7. Aufl.
Publisher: C.E. Poeschel
Published: 1992
Place of publication: Stuttgart
Language: ger
Number of pages: 1172
Notes: Original American edition: "Marketing management: analysis, planning, implementation and controls" 7th ed. New Jersey: Prentice-Hall, 1991.