What moms think and do
Subtitle: their attitudes towards brands, advertising & marketing; work-life balance; family life; parenting & values; media use; shopping; food, nutrition & the grocery basket
By: by Larissa Faw
Contributors: EPM Communications, Inc
Edition: 6th ed.
Publisher: EPM Communications
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 75
ISBN-13: 9781935521198
Subjects: Consumer behavior; Economic conditions; Marketing research; Women consumers; Mothers
Description: Drawing on research from 80 sources, the sixth edition of What Moms Think And Do delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy.  Use the data-packed research in What Moms Think And Do to learn how moms feel about brands and advertising; how they establish their individual work-life balance; which media they use, and how they use it; what the boundaries are for family life, parenting, and values; what their shopping habits are; and what's important to them when feeding their families.