Strategic sport marketing
By: David Shilbury, Shayne Quick and Hans Westerbeek
Contributors: Quick, Shayne; Westerbeek, Hans
Edition: 2nd ed
Publisher: Allen & Unwin
Published: 2003
Place of publication: Crows Nest., N.S.W
Language: eng
Number of pages: 340
Subjects: Sports -- Marketing; Sports sponsorship; Sports -- Economic aspects
Notes: Previous ed.: 1998

Includes bibliographical references (p. 317-325) and index