Mass advertising as social forecast
Subtitle: a method for futures research
By: Jib Fowles.
Publisher: Greenwood Press
Published: 1976
Place of publication: Westport, Conn
Language: eng
Number of pages: 153
Subjects: Social prediction; Advertising -- United States; United States -- Social conditions -- 1960-1980
Notes: Bibliography: p. [127]-149.
Includes index.