Strategies of advertising transferability in multinational marketing
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 59; Faculty working papers -- no. 59.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1972
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 15
Subjects: International business enterprises; Marketing; Advertising
Notes: Includes bibliographical references.