Industrial marketing
Publisher: R.D. Irwin
Published: 1956
Place of publication: Homewood, Ill
Language: eng
Number of pages: 590
Subjects: Marketing
Table of contents: title: Part I. Basic considerations.; title: Part II. Planning; title: products and markets.; title: Part III. Planning; title: outlets and strategy.; title: Part IV. Pricing.; title: Part V. Managing physical distribution and market finances.; title: Part VI. Getting the goodssold.; title: Part VII. Managerial control.; title: Part VIII. Relations with the government.