Tourism services marketing
Subtitle: advances in theory and practice : proceedings of the Special Conference on Tourism Services Marketing presented by the Academy of Marketing Science and the Marketing Department of Cleveland State University, Cleveland, Ohio september 24-26, 1986
By: edited by W. Benoy Joseph,Luiz Moutinho, Ivan R. Vernon.
Contributors: Joseph, W. Benoy.; Moutinho, Luiz.; Vernon, Ivan R.
Series: Special conference series -- vol.2 1986
Publisher: [Academy of Marketing Science]; [Marketing Department, Cleveland State University]
Published: 1986
Place of publication: [Cleveland, Ohio]
Language: eng