The power of brand aura
Subtitle: 9 inspirasi film-film box office untuk memperkuat fanatisme konsumen dan aplikasinya di dunia politik : + studi kasus Aqua, Mustika Ratu, Kuku Bima, Toyota, Kompas, Kick Andy
By: Agus W. Soehadi, Dono Murdiyanto
Edition: Cetakan perdana.
Publisher: Prasetiya Mulya Publishing
Published: 2014
Place of publication: Jakarta
Language: ind
Number of pages: 259
ISBN-13: 9786021721650
Notes: Includes bibliographical references (page 255) and index.

In Indonesian.