Unconventional insights for managing stakeholder trust
By: Michael Pirson, Deepak Malhotra
Contributors: Malhotra, Deepak, 1975-; Harvard Business School
Series: Working paper / Harvard Business School -- 08-057; Working paper (Harvard Business School) -- 08-057
Publisher: Harvard Business School
Published: 2008
Place of publication: Boston]
Language: eng
Number of pages: 24
Description: Managers and executives in organizations invest a lot of time and energy trying to build trust with various stakeholders (e.g., customers, employees, suppliers, investors, etc.) Are these efforts paying off? Maybe not.
Notes: "January 2008"--Publisher's web site.

Includes bibliographical references.