Psychological principles of marketing and consumer behavior
By: Steuart Henderson Britt.
Publisher: Lexington Books
Published: 1978
Place of publication: Lexington, Mass
Language: eng
Number of pages: 532
Subjects: Marketing -- Psychological aspects.; Advertising -- Psychological aspects.; Motivation research (Marketing); Consumers -- Psychology.
Notes: Includes index.

Bibliography, p. 487-523.