Chocolate fortunes
Subtitle: the battle for the hearts, minds, and wallets of China's consumers
By: Lawrence L. Allen.
Publisher: AMACOM, American Management Association; American Management Association
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 244
ISBN-13: 9780814414323
Subjects: Chocolate industry -- China -- History; Chocolate candy -- China
Notes: Includes index.
Table of contents: title: Introduction one country, three centuries; title: China and chocolate : East meets West; title: Ferrero Rocher : accidental hero; title: Cadbury : one billion consumers; title: Hershey : back to basics; title: Nestlé : China's chocolate war sideshow; title: Mars : a well-regulated militia; title: China's 10k chocolate race.