Customer Equity
Subtitle: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
Publisher: Now Publishers Inc
Published: March 22, 2007
Language: eng
Format: Paperback
Number of pages: 112
ISBN-13: 9781601980106
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Marketing - Research; Business & Economics / Marketing / Research; Business & Economics : International - Marketing; Marketing - General; Sales & Selling - General