The Economist Improving Marketing Effectiveness
Subtitle: The Methods and Tools That Work Best (The Economist Books)
Publisher: Profile Books Ltd; Profile Books
Published: May 2000
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781861970541
Subjects: Sales & marketing; Business & Economics; Business/Economics; BUS; BUS043000; Marketing - General
Description: vii, 244 p. : 23 cm