The Insider's guide to demographic know-how
Subtitle: everything marketers need to know about how to find, analyze, and use information about their customers
By: edited by Penelope Wickham.
Contributors: Wickham, Penelope, 1949-
Publisher: American Demographics Press
Published: 1988
Place of publication: Ithaca, NY
Language: eng
Number of pages: 246
Subjects: Marketing research -- Handbooks, manuals, etc; Demographic surveys -- Handbooks, manuals, etc; Consumers -- United States -- Information services -- Handbooks, manuals, etc
Notes: Includes bibliographies and index.