Application of concept surrogate consumer to the industrial market
By: by Teresa Brophy.
Publisher: University College Dublin
Published: 1993
Place of publication: Dublin
Language: eng
Number of pages: 84
Subjects: Electric light fixtures.; Consumer behavior -- Ireland.; Consumers' preferences -- Ireland.; Brand choice.
Notes: Thesis (M.B.S.) - University College Dublin, 1993.
Table of contents: value: "hypothesis..tested through a qualitative study of the Irish industrial light fitting market".