Media management
Subtitle: a casebook approach
By: Ardyth Broadrick Sohn ... [et al.].
Contributors: Sohn, Ardyth Broadrick, 1946-; Lacy, Stephen, 1948-
Edition: 2nd ed.
Series: LEA's communication series
Publisher: L. Erlbaum Associates
Published: 1999
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 383
Subjects: Mass media -- Management -- Case studies.
Notes: Includes bibliographical references (p. 359-369) and indexes.
Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.