How to measure the relationship between business-to-business advertising and sale
Subtitle: transcript proceedings
By: 6th Annual ARF Business Advertising Research Conference, Grand Hyatt Hotel, New York City, October 4, 1984.
Publisher: Advertising Research Foundation
Published: 1984
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 118
Subjects: Advertising, Industrial -- Congresses.