Global advertising in a global culture
By: Thomas H.P. Gould
Publisher: Rowman & Littlefield Publishers
Published: 2016
Language: eng
Number of pages: 235
ISBN-13: 9780810886438
Subjects: Globalization; Culture and globalization; Internet advertising; Social aspects; History; Advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Acknowledgments; title: Introduction; title: Global history of advertising, part one (prior to 1993); title: Global history of advertising, part two (1993 and after); title: Culture transfer at web speed; title: Individualism in an apps and culture world; title: Apps and the small screen tv; title: Individualism and the rise of the global consumer; title: Online advertising and risk, elitism, and gender; title: Children consumed by convergence via apps; title: Education and porous cultural borders; title: The future of e-advertising; title: One world agency : governments and advertising, states and consumerism; title: Index; title: About the author.