Marketing fängt beim Kunden an
Subtitle: taktik geht vor Strategie  : (bottom-up marketing)
By: Al Ries, Jack Trout ; aus dem Englischen von Mara Huber.
Contributors: Trout, Jack.
Publisher: Campus Verlag
Published: 1990
Place of publication: Frankfurt am Main
Language: ger
Notes: Originally published in 1989 by McGraw Hill, New York as "Bottom-up marketing.