Customer relationship management.
Series: Mercer Management Journal -- No.9
Publisher: Mercer Management Consulting
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 108
Table of contents: value: Contents: Redefining the bedrock of success; value: Making customer relationships make money; value: Realizing the power of relationship management; value: Retail banking: bigger can be better; value: The art and science of network optimization; value: Publishers seek out a unique customer focus; value: Optimizing call center intelligence; value: A rapid-fire approach to implementation.