Database marketing
Subtitle: newspaper sales in a one-on-one environment
By: by Thomas J. Holbein and Perry Williams.
Contributors: Williams, Perry.
Publisher: International Newspaper Marketing Association
Published: 1991
Place of publication: Reston, Va
Language: eng
Number of pages: 26
Subjects: Newspapers -- Marketing.; Database marketing.
Notes: Includes bibliographical references (p. 23).
"May 1991"--Cover.