Advertising: its role in modern marketing
By: [by] S. Watson Dunn [and] Arnold M. Barban.
Contributors: Barban, Arnold M., joint author.
Edition: 3d ed.
Publisher: Dryden Press
Published: 1974
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 630
Subjects: Advertising.
Notes: Includes bibliographies.