Branded for life
Subtitle: how Americans are brainwashed by the brands we love
By: by Howard J. Blumenthal.
Publisher: Emmis Books
Published: 2005
Place of publication: Cincinnati, OH
Language: eng
Number of pages: 250
ISBN-13: 9781578602414
Subjects: Brand name products -- United States.; Product management -- United States.; Consumers -- United States -- Attitudes.
Table of contents: title: In brands we trust; title: The magic of believing; title: Media, the educator; title: Government, the protector; title: Brand USA; title: Brands, Inc.; title: The vortex : cars, money, branded medical care; title: The vortex : drinking and smoking; title: The vortex : we are what we eat; title: Brands, everywhere; title: What we should do.