Marketing management
Subtitle: strategies and programs
By: Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Contributors: Paul, Gordon W.; Madden, Thomas J.
Edition: 6th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill Companies
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 463
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 443-446) and index.