Marketing research
Subtitle: a South African approach
By: J.H. Martins, M. Loubser and H. de J. van Wyk, ed.
Contributors: Martins, J. H.; Loubser, M.; Van Wyk, H. de J.
Edition: 1st ed., 2nd impression rev.
Series: Manualia didactica ;; 26.
Publisher: University of South Africa
Published: 1999
Place of publication: Pretoria
Language: eng
Number of pages: 615
Subjects: Marketing research.; Marketing research -- South Africa.
Notes: Includes bibliographical references and index.