Pharmaceutical competitor analysis
Subtitle: a guide for marketing researchers
By: EPHMRA/ESOMAR Seminar, Lisbon, Portugal, 27th February-2nd March 1985.
Contributors: EPHMRA (Association); Esomar.
Publisher: E.Ph.M.R.A.
Published: 1985
Place of publication: Brooklands, Sale, Cheshire, U.K
Language: eng
Number of pages: 390
Subjects: Pharmaceutical industry -- Congresses.; Competition, International -- Congresses.
Notes: Includes bibliographies.