International marketing
By: Michael R. Czinkota, Ilkka A. Ronkainen.
Contributors: Ronkainen, Ilkka A.
Edition: 3rd ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1993
Place of publication: Fort Worth
Language: eng
Number of pages: 924
Subjects: Export marketing.
Notes: Includes bibliographical references and indexes.