The Business to Business Communications Handbook
Publisher: NTC/Contemporary Publishing Company
Published: August 1992
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780844234731
Subjects: Business communication & presentation; Industrial Marketing; Business / Economics / Finance; Business/Economics; Business Communication - General; Advertising, Industrial; Communication in marketing; Handbooks, manuals, etc
First sentence: Let's assume you have just been appointed manager of your company's Marketing Communications Department.