Instructor's manual to accompany Marketing, an introductory analysis
By: John B. Matthews, Jr., Robert D. Buzzell, Thoedore Levitt, Ronald E. Frank
Contributors: Buzzell, Robert D. (Robert Dow), 1933-; Levitt, Theodore, 1925-2006
Publisher: McGraw-Hill
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 98
Subjects: Marketing; Sales management
Other titles: Marketing, an introductory analysis
Notes: Includes bibliographical references.