Advertising's standards and content: executives' perspective
By: by Stephen A. Greyser and Bonnie B. Reece
Contributors: Reece, Bonnie B., 1943-
Series: Marketing Science Institute. Working paper
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25
Subjects: Advertising -- United States
Notes: "Preliminary research report."

"Delivered at the American Academy of Advertising's Annual Conference held in April, 1972, at the University of Oklahoma."

Includes bibliographical references