Introduction to advertising & promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch, Michael A. Belch.
Contributors: Belch, Michael A.
Edition: 2nd ed.
Publisher: Irwin; Richard D Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 928
Subjects: Advertising; Sales promotion; Communication in marketing
Other titles: Introduction to advertising and promotion.
Notes: Includes bibliographical references and indexes.