Persuasive imagery
Subtitle: a consumer response perspective
By: edited by Linda M. Scott, Rajeev Batra
Contributors: Scott, Linda M; Batra, Rajeev
Series: Advertising and consumer psychology
Publisher: Lawrence Erlbaum Associates
Published: 2003
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 436
Subjects: Imagery (Psychology); Persuasion (Psychology); Advertising -- Psychological aspects
Description: "Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--Jacket.
Notes: Includes bibliographical references and indexes