Segmenting the mature market
Subtitle: identifying, targeting, and reaching America's diverse, booming senior markets
By: Carol M. Morgan & Doran J. Levy
Contributors: Levy, Doran J.
Publisher: Brewer House
Published: 1993
Place of publication: Saint Paul, Minn
Language: eng
Number of pages: 363
ISBN-13: 9780970560506
Subjects: Market segmentation; Older consumers
Notes: Includes bibliographical references and index.