Persuading on paper
Subtitle: the complete guide to writing copy that pulls in business
By: Marcia Yudkin
Publisher: Plume
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 326
Subjects: Advertising copy; Sales promotion; Advertising; Small business; Persuasion (Rhetoric); Business writing
Notes: Includes bibliographical references (p. [309]-318) and index.