Marketing food to women
Subtitle: how to reach the growing new women's food product and service market.
Contributors: About Women, Inc.
Publisher: About Women Inc.
Published: 1997
Place of publication: Boston, MA
Language: eng
Number of pages: 35
Subjects: Grocery shopping -- United States -- Statistics.; Women consumers -- United States -- Statistics.; Food preferences -- United States -- Statistics.
Notes: Includes bibliographical references (p. 33-35).
Table of contents: title: Convenience dominates women's food shopping criteria; title: Trends in food marketing to watch; title: Tips on marketing food to women.