Media programming
Subtitle: strategies and practices
By: Susan Tyler Eastman, Douglas A. Ferguson.
Contributors: Ferguson, Douglas A.
Edition: 8th ed.
Publisher: Thomson/Wadsworth
Published: 2007
Place of publication: Boston, MA
Language: eng
Number of pages: 466
ISBN-13: 9780495500537
Subjects: Television programs -- Planning; Radio programs -- Planning; Cable television -- Planning; Mass media -- Planning
Notes: Includes bibliographical references (p. 437-444) and indexes.