Principles and practice of sport management
By: edited by Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums.
Contributors: Masteralexis, Lisa Pike.; Barr, Carol A.; Hums, Mary A.
Edition: 2nd ed.
Publisher: Jones and Bartlett Publishers
Published: 2005
Place of publication: Sudbury, MA
Language: eng
Number of pages: 488
Subjects: Sports -- Management; Sports administration
Notes: Includes bibliographical references and index.
Table of contents: title: Foundations of sport management; title: History of sport management / Todd W. Crosset, Stephen Bromage, and Mary A. Hums; title: Management principles applied to sport management / Carol A. Barr and Mary A. Hums; title: Marketing principles applied to sport management / James M. Gladden and William A. Sutton; title: Financial principles applied to sport management / Dennis R. Howard and Timothy D. DeSchriver; title: Legal principles applied to sport management / Glenn M. Wong and Lisa Pike Masteralexis; title: Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums; title: High school and youth sports / Dan Covell; title: Collegiate sport / Carol A. Barr; title: International sport / Mireia Lizandra and James M. Gladden; title: Professional sport / Lisa Pike Masteralexis; title: Sports agency / Lisa Pike Masteralexis; title: Facility management / Nancy Beauchamp ... [et al.]; title: Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr; title: Sport sales / Stephen M. McKelvey; title: Sport sponsorship / Stephen M. McKelvey; title: Sport communication / Andrew J. McGowan and Greg Bouris; title: Sport broadcasting / Betsy Goff and Tim Ashwell; title: The sporting goods and licensed products industries / Dan Covell and Mary A. Hums; title: Health and fitness industry / Mark A. McDonald and William Howland; title: Recreational sport / Laurie Gullion; title: Strategies for career success / Mary A. Hums and Virginia R. Goldsbury.