Zhongguo guang bo dian shi ye fa zhan zhan lüe
By: Zhu Jinyu, Chao Liming zhu
Contributors: Chao, Liming
Edition: Di 1 ban
Series: Zhongguo chuan mei ji tuan fa zhan zhan lüe cong shu
Publisher: Shanghai ren min chu ban she
Published: 2005
Place of publication: Shanghai
Language: chi
Number of pages: 283
Subjects: Television broadcasting; Management
Other titles: Quan qiu hua bei jing xia Zhongguo dian shi ye ke chi xu fa zhan yan jiu.; Zhongguo guang bo dian shi chan ye he xin jing zheng li yan jiu.
Notes: Revision of the author's doctoral thesis, entitled: Quan qiu hua bei jing xia Zhongguo dian shi ye ke chi xu fa zhan yan jiu and Zhongguo guang bo dian shi chan ye he xin jing zheng li yan jiu.

"'211' er qi (shi wu gui hua) 'Mei ti fa zhan yu she hui jin bu' zi xiang mu."

Includes bibliographical references (p. 273-281).