Successful gaijin in Japan
Subtitle: how foreign companies are making it in Japan
By: Nagami Kishi, David Russell.
Contributors: Russell, David, 1952-
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, IL, USA
Language: eng
Number of pages: 353
Subjects: International business enterprises -- Japan -- Management.; Corporations, Foreign -- Japan -- Management.; Success in business -- Case studies.
Description: As Nagami Kishi and David Russell chronicle in Successful Gaijin in Japan: How Foreign Companies Are Making It in Japan, many companies attempting to break into the so-called "closed markets of Japan" have been very successful - some beyond their wildest dreams. The authors provide detailed profiles of 15 non-Japanese companies from all over the world that have successfully broken into the Japanese market.

Successful Gaijin in Japan: How Foreign Companies Are Making It in Japan gives you the insights developed from the hard-won experience of companies that have learned how to succeed in one of the world's most important markets.
Notes: Includes index.