Adcult USA
Publisher: Columbia University Press
Published: April 15, 1997
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9780231103251
Subjects: Advertising; Anthropology; Cultural studies; Business & Economics; Sociology; Business/Economics; USA; Advertising & Promotion; Popular Culture - General; Sociology - General; Social Science / Popular Culture
First sentence: THIS is not a book about advertising but about culture-more specifically, about the culture created when advertising becomes not just a central institution but the central institution.