Adaptability for survival in the defense industries
Subtitle: proceedings
By: Edited by Charles L. Vaughn
Contributors: American Marketing Association. Boston Chapter; Boston College. College of Business Administration; Vaughn, Charles L., 1911- ed; Vaughn, Charles L., 1911- editor
Publisher: Boston College Press
Published: 1965
Place of publication: Chestnut Hill, Mass
Language: eng
Number of pages: 126
Subjects: Marketing; Congresses; Defense industries
Notes: "Sponsored jointly by the Defense Marketing Group of the American Marketing Association, Boston Chapter and the Bureau of Business Research, College of Business Administration, Boston College."