How to measure social media
Subtitle: a step-by-step guide to developing and assessing social media ROI
By: Nichole Kelly
Publisher: Que Pub.
Published: 2013
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 243
ISBN-13: 9780789749857
Subjects: Social media; Online social networks; Branding (Marketing); Internet marketing; Customer relations
Notes: Includes index.
Table of contents: title: Aligning social media strategies to marketing goals; title: Aligning social media to the sales funnel; title: Social media for brand awareness; title: Measuring brand awareness; title: Social media for lead generation; title: Measuring lead generation; title: Social media for customer retention; title: Measuring customer retention; title: Breaking down the barriers to social media measurement; title: Understanding the dots that need to connect to measure; title: Measurement tool review; title: The perfect mix of tools for under $10 a month; title: Creating a cross-functional dashboard; title: Tying it all together.