Impact of advertising on the competitive structure of the media
Subtitle: with a special analysis of advertising of automobiles, beer, wine, tobacco, and liquor
By: by William Lilley III and Rudolph G. Penner.
Contributors: Penner, Rudolph Gerhard, 1936-
Publisher: Leadership Council on Advertising Issues
Published: 1990
Place of publication: [United States]
Language: eng
Number of pages: 101
Subjects: Broadcast advertising -- United States.; Broadcasting -- United States -- Costs.; Broadcasting -- Social aspects -- United States.