Marketing Mayhem
Subtitle: Why Marketing Isn't Producing the Way It Used to
Publisher: Racom Communication
Published: November 2001
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780970451538
Subjects: Sales & marketing; General; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Business; Customer Service; Customer relations; Direct marketing; Marketing - Direct; Productivity (Industrial Economics); Business & Economics / Customer Service; Business & Economics / Marketing / Direct
First sentence: In the Preface to this book I said I want you to enjoy a laugh at the expense of the impostors and poseurs.