The ultimate portfolio
By: Martha Metzdorf
Edition: 1st ed.
Publisher: North Light Books
Published: 1991
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 144
ISBN-13: 9780891343707
Subjects: Art portfolios; Portfolios; Werbegraphik; Marketing; Bildband; Art publicitaire; Commercial art
Description: From The Inside Flap: How do you create the ultimate portfolio that will get you in the door to the clients you want to work with? Are there some basic-and some not-so-basic-secrets to building your book that will mainline you to the jobs you want? You bet there are, and you're holding them in your hands. In The Ultimate Portfolio, top designers and illustrators show you how to pick your best work for the right market, create an aesthetically pleasing arrangement, start out strong and end with a bang, and show yourself off with style. You'll see the portfolio that got Claudia de Castro her dream job-right out of school. You'll watch illustrator Douglas Fraser choose what goes into his book-and learn why he leaves out work he really likes. And Heather Cooper and Hornall Anderson show you new ways of displaying three-dimensional packages designs on a flat surface. All the steps of creating the best book you can possibly can in order to build your reputation as someone to be reckoned with in the design community. By seeing how other professionals from around the country have worked out their portfolios at various stages in their careers, you may find just the idea or series of techniques to enhance your own book-and make it work for you right now.
Notes: Includes index.
Table of contents: title: Introduction; title: Section 1:  How To Get Started; title: Where will you find work?; title: How to select your own best work; title: One illustration style versus many; title: Evolution of a portfolio: a case study of Kit Hinrichs / Pentagram Design; title: Section 2:  Editing Your Portfolio; title: General illustration portfolio: a case study of Douglas Fraser; title: Job interview portfolio: a case study of Claudia De Castro / Pinkhaus Design; title: Illustrator's editorial portfolio: a case study of Dave Jonason; title: Illustrator's design portfolio: a case study of Jack Unruh; title: Design firm's packaging portfolio: a case study of Hornall Anderson Design Works; title: Design firm's corporate identity portfolio: a case study of Chermayeff & Geismar Associates; title: Section 3:  Seeking Feedback; title: Q&A: the illustrator's rep / Tony Andriulli of Benstein & Andriulli, Inc; title: Q&A: the advertising agency art buyer / Andrea Kay of BBDO and Anna Socz of J Walter Thompson; title: Q&A: the book jacket creative director / Jackie Merri Meyer of Warner Books and Louise Fili; title: Q&A: the magazine art director / Rudy Hoglund of Time Magazine; title: Showing your work; title: Section 4:  Presenting Your Work; title: Leave-behinds and other promotional materials; title: Section 5:  Ten Professional Presentations; title: Art center college of design; title: Runyan/Hinsche associates; title: Jack Summerford design; title: Communication arts, Inc; title: McRay Magleby; title: Heather Cooper communication by design; title: Hungry dog studio; title: Gary Kelley; title: Melissa Grimes; title: James McMullan; title: Sources of information; title: Credits; title: Index.