Competing through services
Subtitle: strategy and implementation : cases and text
By: Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff.
Contributors: Lovelock, Christopher H.; Taishoff, Marika Natasha, 1955-
Series: European casebook series in management
Publisher: Prentice Hall
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 452
Subjects: Service industries -- Case studies.; Competition -- Case studies.; Competition, International -- Case studies.; Industrial management -- Case studies.