Auf der Suche nach dem Publikum
Subtitle: Medienforschung für die Praxis
By: Karin Böhme-Dürr, Gerhard Graf (Hg.).
Contributors: Böhme-Dürr, Karin.; Graf, Gerhard, 1954-
Series: Medien und Märkte,; Bd. 6; UVK Kommunikationswissenschaft
Publisher: Universitätsverlag Konstanz
Published: 1995
Place of publication: Konstanz
Language: ger
Number of pages: 296
Subjects: Mass media -- Research.
Notes: Chiefly in German; includes one paper in English; each paper, except the introductory one, has a summary in English and German.
Includes bibliographical references.
Most of the contributions are revisions of lectures given at the Universität Bamberg, 1994-1995.