Kangaroos in the marketing of Australia
Subtitle: potentials and practice
By: by Brad Hill, Trevor Arthurson & Laurence Chalip
Series: Wildlife tourism research report series -- no. 19; Wildlife tourism report series -- no. 19
Publisher: CRC for Sustainable Tourism
Published: 2001
Place of publication: Gold Coast, Qld
Language: eng
Number of pages: 93
Subjects: Advertising; Tourism; Ecotourism; Marketing; Kangaroos; Animals in advertising; Australian National characteristics; Tourists
Notes: Cover title.

Includes bibliographical references (p. 45-47).