The ultimate marketing plan
Subtitle: find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects
By: Daniel Kennedy.
Edition: 2nd ed.
Publisher: B. Adams
Published: 2000
Place of publication: Holbrook, Mass
Language: eng
Number of pages: 215
Subjects: Marketing -- United States.; Sales promotion -- United States.; Direct marketing -- United States.
Notes: Includes bibliographical references and index.