Killer differentiators
Subtitle: 13 strategies to grow your brand
By: Jacky Tai, Wilson Chew
Contributors: Chew, Wilson, 1970-
Publisher: Marshall Cavendish Business
Published: 2008
Place of publication: Singapore
Language: eng
Number of pages: 342
ISBN-13: 9789812615701
Subjects: Brand name products; Branding (Marketing)