Market structure, advertising policy and inter-market differences in advertising intensity
By: John Cable.
Series: Warwick research in industrial and business studies -- no.16
Publisher: University of Warwick, Centre for Industrial Economic and Business Research
Published: 1972
Place of publication: Coventry (Coventry CV4 7AL)
Language: eng
Number of pages: 31
Subjects: Advertising -- Great Britain.
Notes: Bibliographyleaves 30-31.