Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
By: Michel Tuan Pham, G. David Hughes, Joel B. Cohen.
Contributors: Hughes, G. David.; Cohen, Joel B.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- 93-116; Working paper
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng