Issues in advertising
Subtitle: the economics of persuasion
By: edited by David G. Tuerck.
Contributors: Tuerck, David G.; American Enterprise Institute for Public Policy Research.
Series: [AEI symposia ; 78D]; AEI symposia ;; 78D.
Publisher: American Enterprise Institute for Public Policy Research
Published: 1978
Place of publication: Washington
Language: eng
Number of pages: 284
Subjects: Advertising -- Economic aspects -- Congresses.
Notes: Includes bibliographical references.
Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.