Electronic commerce
Subtitle: a manager's guide
By: Ravi Kalakota, Andrew B. Whinston.
Contributors: Whinston, Andrew B.
Publisher: Addison-Wesley
Published: 1997
Place of publication: Reading, Mass
Language: eng
Number of pages: 431
Subjects: Electronic commerce
Description: How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
Notes: Includes bibliographical references (p. 415-417) and index.