1986 AMA Winter Educators' Conference
Subtitle: marketing education :knowledge development, dissemination, and utilization
By: edited by Joseph Guiltinan, and Dale Achabal
Contributors: Guiltinan, Joseph P.; Achabal, Dale; American Marketing Association
Series: Proceedings series (American Marketing Association); Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1986
Place of publication: Chicago
Language: eng
Number of pages: 229
Subjects: Marketing; Congresses; Study and teaching