A Tiger in the Tank: Ernest Dichter
Subtitle: An Austrian Advertising Guru (Studies in Austrian Literature, Culture, and Thought)
Contributors: Lowell A. Bangerter (Editor); Lars Hennig (Translator)
Edition: Expanded edition
Publisher: Ariadne Press (CA)
Published: June 30, 2007
Language: eng
Format: Paperback
Number of pages: 214
ISBN-13: 9781572411524
Subjects: Advertising; Biography & Autobiography; Business & Economics; Business / Economics / Finance; Business/Economics; Austria; Marketing - Research; General; 1907-; Dichter, Ernest,; Motivation research (Marketing)