Digital marketing
Subtitle: strategies for online success
By: Godfrey Parkin
Publisher: New Holland Publishers
Published: 2009
Place of publication: London
Language: eng
Number of pages: 272
ISBN-13: 9781847734877
Subjects: Internet marketing; Handbooks, manuals; Internet advertising; Teleshopping
Description: This book is essential for anyone seeking success in a business environment altered by the digital revolution. Key strategies are outlined on every aspect of ecommerce including a guide to developing a low-risk business strategy.
Notes: Includes index.
Table of contents: title: Online in context; title: New marketing; title: Elements of emarketing; title: Your emarketing strategy; title: Best and worst practices; title: New consumers and web 2.0; title: Website design; title: Search engine marketing; title: Online advertising; title: Email marketing; title: Buzz marketing; title: Future of marketing.