Multinational product strategy
Subtitle: a typology for analysis of worldwide product innovation and diffusion
By: Georges Leroy.
Series: Praeger special studies in international economics and development
Publisher: Praeger; ABC-CLIO, LLC
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 220
Subjects: International business enterprises -- Management.; Product management.
Notes: Bibliography: p. 206-211.
Includes index.