Achieving system cooperation in developing the market for consumer videotex
By: by John A. Quelch and George S. Yip
Contributors: Yip, George S., joint author; Marketing and the New Information/Communication Technologies (1983 : Harvard University)
Series: Research paper, 75th anniversary colloquium series -- no. 4-12; Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1983
Place of publication: Boston
Language: eng
Number of pages: 39
Subjects: Videotex systems; Marketing; Data processing
Notes: Harvard Business School, Research Colloquium

Paper presented at the Harvard University Graduate School of Business Administration's 75th anniversary colloquium entitled Marketing and the New Information/Communication Technologies, July 26-29, 1983.

Bibliography: p. 39.