How to write the perfect press release
Subtitle: real-life advice from editors on getting your story in the media
By: Peter Bartram
Series: Helping hand book; Helping hand book
Publisher: New Venture
Published: 2006
Place of publication: London
Language: eng
Number of pages: 170
ISBN-13: 9780955233609
Subjects: Press releases; Technique; Authorship; Business writing; Journalism; Persuasion (Psychology)
Description: The centrepiece of the book is a unique 14-step approach to enable you to write a press release that editors will want to publish. A special feature is a survey of editors and journalists - who highlight six key faults which are likely to stop them using a release, and who also contribute helpful hints that can increase the chance of your release making it into print.
Notes: Includes bibliographical references and index.
Table of contents: title: Start here; title: What editors think; title: Hitting the headlines; title: Setting ground rules; title: Collecting information; title: Conducting an interview; title: Finding media targets; title: Build a press release in 14 steps; title: Beyond basics: delighting editors; title: Putting on the style; title: Picture power; title: Getting the story out there; title: Evaluating success.