Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
By: Frank Görgen.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2209 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2209 =; European university studies. Series V, Economics and management ;; vol. 2209; Europäische Hochschulschriften.; Bd. 2209.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1997
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 296
Notes: Includes bibliographical references (p. 226-276).
PRIORITY 3.
Originally presented as the author's thesis (doctoral)--Technische Universität Ilmenau, 1997.