Momentum
Subtitle: How Companies Become Unstoppable Market Forces
Publisher: Harvard Business School Press C2003
Published: November 2002
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781578515226
Subjects: Sales & marketing; Internet marketing; Business & Economics; Business / Economics / Finance; Technological innovations; Business/Economics; Strategic planning; Marketing; Advertising & Promotion; Marketing - General; Brand name products
First sentence: "IN 1996, ORACLE collaborated with Sun, IBM, and Netscape on a technical specification for a new kind of computer, the network computer, or NC."