Contemporary perspectives on strategic market planning
By: Roger A. Kerin,Vijay Mahajan, P. Rajan Varadarajan.
Contributors: Mahajan, Vijay.; Varadarajan, P. Rajan.
Publisher: Allyn & Bacon
Published: 1990
Place of publication: Boston; London
Language: eng
Number of pages: 453
Notes: Bibliography: p436-442. - Includes index.