Competing for Customers and Capital
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: March 23, 2006
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780324405972
Subjects: Business strategy; Valuation; Management; Marketing; Business & Economics; Business / Economics / Finance; Textbooks; United States; Business/Economics; Strategic Planning; Corporate Finance; Marketing - General; Business & Economics / Marketing / General; Corporations; Finance
First sentence: You've heard a lot about Southwest Airlines in recent years.