Marketing by accountants
Subtitle: principles and practice : a review of the literature
By: by S. O'Donohoe, A. Diamantopoulos, N. Petersen.
Contributors: Diamantopoulos, Adariantios.; Petersen, N.; University of Edinburgh. Department of Business Studies.
Series: Working paper series / University of Edinburgh. Department of Business Studies -- no.89/19
Publisher: University of Edinburgh, Department of Business Studies
Published: 1989
Place of publication: Edinburgh
Language: eng