Restaurant franchising
Subtitle: concepts, regulations, and practices
By: Mahmood A. Khan, PhD
Edition: Third edition, revised and updated.
Publisher: Apple Academic Press
Published: 2015
Language: eng
Number of pages: 597
ISBN-13: 9781926895697
Subjects: Franchises (Retail trade); Restaurant management
Notes: Includes bibliographical references (pages 541-554) and index.
Table of contents: title: Chapter 1. Introduction to franchising; title: chapter 2. Impact of hospitality franchising on the U.S. economy; title: chapter 3. Pros and cons of franchising; title: chapter 4. Franchising agreements and legal documentation; title: chapter 5. Franchise application and franchise package; title: chapter 6. Franchisee/franchisor/franchise selection; title: chapter 7. Standard franchisor services; title: chapter 8. Financial aspects of franchising; title: chapter 9. Franchisor-franchisee relationships; title: chapter 10. Franchise concept development and restaurant design; title: chapter 11. Site selection and real estate; title: chapter 12. Nontraditional franchises; title: chapter 13. Communications and public relations; title: chapter 14. International franchising; title: chapter 15. Going international; title: chapter 16. Marketing and advertising : managing brand equity; title: chapter 17. e-franchising.