Competitive strategies in the pharmaceutical industry
By: edited by Robert B. Helms.
Contributors: Helms, Robert B.; American Enterprise Institute for Public Policy Research.
Publisher: AEI Press; Available in the United States from AEI Press, c/o Publisher Resources Inc.
Published: 1996
Place of publication: Washington, D.C; La Vergne, TN
Language: eng
Number of pages: 376
Subjects: Pharmaceutical industry.; Drugs -- Prices.; Competition, International.
Description: The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products.

Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.
Notes: Includes bibliographical references and index.