Consumers
By: Eric Arnould, Linda Price, George Zinkhan.
Contributors: Price, Linda.; Zinkhan, George M.
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 750
Subjects: Consumer behavior.; Consumer behavior -- United States.
Description: This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
Notes: Includes bibliographical references and indexes.