How consumers evaluate magazines
Subtitle: a study made among mothers, the biggest buyers of most advertised merchandise
By: compiled and completed by the International Business Machine Corporation
Contributors: International Business Machines Corporation
Publisher: Parents' Institute, Inc.
Published: 1938
Place of publication: New York
Language: eng
Number of pages: 32
Subjects: Advertising; Research; Magazine Advertising
Other titles: Parents' magazine.
Notes: "Conducted by the "American Institute of Magazine Research"."

Microfilm. New York, N.Y. : Columbia University Libraries, 1994. 1 microfilm reel ; 35 mm.

Filmed; NEH Project (FMEST); 1994.