Non-discursive Rhetoric
Subtitle: Image and Affect in Multimodal Composition
By: Joddy Murray
Publisher: State University of New York Press
Published: 2009
Place of publication: Albany
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780791476758
Subjects: Rhetoric; Composition; Technology; Emotions; Writing Theory
Genres: language theory; nonfiction
First sentence: What is non-discursive rhetoric? The following chapters attempt to answer this by proposing that the stuff of rhetoric--the symbols used--includes more than the ordered, grammatical, and codified linearity of discursive text.
Description: Examines the role of image and affect in teaching with new digital technologies and multimedia composition. 

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.
Notes: Includes bibliographical references and index.
Table of contents: label: Introduction
pagenum: 1; label: 1
title: Non-discursive Symbolization
pagenum: 11; label: 2
title: Non-discursive Symbolization, Image, and New Media
pagenum: 57; label: 3
title: Affect & Image--Neuroscience and Symbolization
pagenum: 83; label: 4
title: Non-discursive Textual Production and Multimedia
pagenum: 137; label: 5
title: Composing Multimodality
pagenum: 163