How to create stuff people will love to talk about
By: Bertrand Cesvet, Tony Babindki, Eric Alper.
Contributors: Babindki, Tony, 1964-; Alper, Eric, 1985-
Publisher: FT Press
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Subjects: Branding (Marketing)
Notes: Includes index.