Marketing Strategies for Design-Build Contracting
By: by William D. Booth
Publisher: Springer US
Published: 1995
Place of publication: Boston, MA
Language: eng
Format: [electronic resource] /
Number of pages: 183
ISBN-13: 9781461358688; 9781461520870
Subjects: Civil engineering; Engineering; Marketing
Description: This comprehensive, practical book presents design-build marketing strategies for contractors working in small-, medium- and large-sized operations. Following an extensive overview of the design-build concept, it provides numerous examples, guidelines and techniques ideal for contractors in developing creative and effective common sense design-build marketing strategies in an increasingly competitive economic climate. Marketing Strategies for Design-Build Contracting clearly explains how the general contractor can employ the design-build concept to improve business. The author, an ongoing general contractor, incorporates a wealth of real-world examples and takes a personal approach to demonstrate ideas and techniques that he actually utilizes and that a contractor will easily inderstand. Presenting strategies designed help the general contractor win more jobs, get more repeat business and generate more profit per job, this book discusses how to: *create a design-build team *locate and qualify new customers *market and sell design-build services to new customers *cultivate repeat customers *draft letters of intent and contracts *build communication and work / sales department to promote contracting services.
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