Music marketing for the DIY musician
Subtitle: creating and executing a plan of attack on a low budget
By: Bobby Borg
Series: MusicPRO guides; MusicPro guides
Published: 2014
Language: eng
Number of pages: 343
ISBN-13: 9781480369528
Subjects: Vocational guidance; Success in business; Marketing; Handbooks, manuals; Music; Sound recordings; Music trade; Internet marketing
Other titles: Music marketing for the do it yourself musician
Notes: "Complete marketing sample plan": pages 269-300; "Glossary of terms found in this book": pages 301-315.

Includes bibliographical references and web resources (pages 317-330) and index.
Table of contents: title: An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell; title: Describe your company's vision : identifying your musical purpose and setting your career on course; title: Identifying profitable opportunities or "needs" : conducting a SWOT analysis; title: Analyze your customers : Identifying, segmenting, and targeting your market; title: Learn from your competitors : conducting a competitor analysis; title: Demo your products and services : getting feedback before committing your valuable resources; title: Set your marketing plan goals : using the SMART model; title: Develop your company's brand strategy : creating the right identity for your company and its people; title: Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more; title: Finalize your products and services for the marketplace : delivering on the promise of your brand; title: Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness; title: Establish a place strategy, part 1 : booking live-performance sets and distributing records; title: Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license; title: Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising; title: Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers; title: Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships; title: Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans; title: Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign; title: Assemble your Marketing Plan of Attack™ : presenting your business and marketing ideas effectively; title: Execute your marketing plan effectively : adopting the right policies that get your company results; title: Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.