Advertising and branding
Publisher: Baker Library, Harvard Business School
Published: 2004
Place of publication: Boston, Mass
Language: eng
Format: [electronic resource]
Subjects: Advertising; Bibliography; Brand name products
Notes: "This guide was prepared by Harvard Business School librarians for the HBS community. These resources have been selected as excellent starting points for academic research on advertising and branding."

"A Baker Library research guide."

Title from title screen (viewed Mar. 15, 2005).

Online bibliography in HTML format.

Mode of access: World Wide Web.
Table of contents: title: Ad rates & statistics; title: Expenditures; title: Strategy; title: Company directories & rankings; title: Associations & organizations.