Whiff!
Subtitle: the revolution of scent communication in the information age
By: C. Russell Brumfield with James Goldney and Stephanie Gunning
Contributors: Goldney, James; Gunning, Stephanie, 1962-
Edition: 1st Quimby hardcover ed.
Publisher: Quimby Press
Published: 2008
Place of publication: New York, N.Y
Language: eng
Number of pages: 304
ISBN-13: 9780981746005
Subjects: Odors; Technological innovations; Psychological aspects; Scent as a marketing device; Odeurs; Innovations; Aspect psychologique; Duftmarketing; Marketing strategy
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: A whiff of the future; title: The powerful influences of scent; title: Entering the scent dimension; title: How to play the game; title: Winning strategies for a new century; title: Afterword: A final whiff note.