Public relations effect on organization performance
Subtitle: the U.S. Coast Guard
By:  James Frederick VerPlanck
Publisher: Naval Postgraduate School
Published: 1975
Place of publication: Monterey, California
Language: eng
Subjects: Management
Description: United States Coast Guard archival data covering two years was analyzed to determine if public relations efforts were affecting Coast Guard organization output. Quantitative measures of organization output and public relations effort were formulated. Public relations scores were combined to form an independent variable. Organization output, as measured by operational activity, was scored and combined to form a single dependent variable.  Bivariate correlation analysis was conducted on several causal time-lag data configurations.  Public relations efforts were found to have no consistent significant effect upon measures of USCG organization output. A subset of USCG outputs, intuitively selected for sensitivity to public relations efforts, also showed no consistent pattern of correlation with levels of public relations effort.
Notes: Thesis (M.S. in Management)--Naval Postgraduate School, 1975.

Bibliography: l. 64.

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