Three basic measurements in a defined universe of industrial purchasing agents.
By: Made in consultation with the Advertising Research Foundation; sponsored by Purchasing week. Conducted by National Analysts, inc.
Contributors: Purchasing week.; Advertising Research Foundation.
Publisher: Edgar A. Grunwald
Published: 1964
Place of publication: [n.p
Language: eng
Number of pages: 83
Subjects: Industrial procurement.; Readership surveys.
Other titles: 3 basic measurements in a defined universe of industrial purchasing agents
Notes: Cover title.