Television copy research
Subtitle: the state of the art, current applications, validity, and future promise : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, May 30-31, 1984 : transcript proceedings.
Contributors: Advertising Research Foundation.
Publisher: The Foundation
Published: 1984
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 231
Subjects: Television advertising -- Congresses.; Advertising copy -- Congresses.
Notes: Includes bibliographies.
"1st Annual Advertising Research Foundation Copy Research Workshop"--Cover.