Reaching the Interactive Customer
Subtitle: Integrated Services for the Digital World
Publisher: Cambridge University Press
Published: March 31, 2003
Language: eng
Format: Paperback
Number of pages: 178
ISBN-13: 9780521816700
Subjects: Human-computer interaction; Internet; Electronic Commerce; Business/Economics; Business & Economics; Business / Economics / Finance; Strategic Planning; Marketing - Multilevel; Interactive computer systems; Computers / Social Aspects / General; Communication systems; Customer services; Internet marketing
First sentence: Digital devices, complex networks, and interactive applications and services permeate our daily routines.