Services marketing
Subtitle: an Asia-pacific perspective
By: Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
Contributors: Patterson, Paul G.; Walker, Rhett H.
Edition: 2nd ed.
Publisher: Prentice Hall Europe
Published: 2001
Place of publication: Sydney
Language: eng
Number of pages: 636
Subjects: Service industries -- Australia -- Marketing.; Service industries -- New Zealand -- Marketing.; Service industries -- Asia, Southeastern -- Marketing.
Notes: Includes bibliographical references and index.