Next Generation Product Development 
Subtitle: How to Increase Productivity, Cut Costs, and Reduce Cycle Times
Publisher: McGraw-Hill
Published: April 23, 2004
Language: eng
Number of pages: 352
ISBN-13: 9780071435123
First sentence: In the 1990s, time-based strategies changed the competitive balance in many industries as some competitors radically improved time to market through new management practices.
Description: "Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development practices, in which the focus has changed from reducing time-to-market to managing and improving productivity, i.e. developing more new products than your competitors with a lower investment of valuable firm resources." "This guide for R&D executives and managers is also important for anyone looking to understand and utilize "new generation" product development management practices."--BOOK JACKET.