Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
Edition: 2 edition
Publisher: Prentice Hall
Published: May 15, 2003
Language: eng
Format: Paperback
ISBN-13: 9780131060524
Subjects: Advertising; Advertising industry; Marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Advertising & Promotion