Globalization, Culture, and Branding
Subtitle: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Publisher: Palgrave Macmillan
Published: Dec 18, 2015
Format: paperback
Number of pages: 196
ISBN-13: 9781349462186
Notes: Source title: Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization