Sports and entertainment marketing
By: Kaser and Oelkers.
Contributors: Oelkers, Dotty Boen.; South-Western Educational Publishing.
Edition: Annotated instructor's ed.
Publisher: South-Western Educational Pub.
Published: 2001
Place of publication: Cincinnati, OH
Number of pages: 298
ISBN-13: 9780538694797
Subjects: Sports -- Marketing -- Study and teaching (Secondary); Entertainment events -- Marketing -- Study and teaching (Secondary)