Crossing the Chasm
Subtitle: Marketing and Selling High-Tech Products to Mainstream Customers
Edition: Rev. Ed edition
Publisher: HarperBusiness
Published: July 1999
Language: eng
Format: Paperback
Number of pages: 227
ISBN-13: 9780066620022
Subjects: Sales & marketing; Selling; Management - General; Sales; Technology And Industrial Growth; Business & Economics; Business / Economics / Finance; Sales & Selling - General; Business/Economics; Marketing; Advertising & Promotion; Marketing - General; Technological innovations; Technology; Industrial Technology; High technology