Key account management
Subtitle: the definitive guide
By: Malcolm McDonald and Diana Woodburn.
Contributors: Woodburn, Diana.
Edition: 2nd ed.
Publisher: Butterworth-Heinemann
Published: 2007
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 389
ISBN-13: 9780750662468
Subjects: Selling -- Key accounts.; Marketing -- Key accounts.