Marketing research
Subtitle: an applied approach
By: Thomas C. Kinnear, James R. Taylor.
Contributors: Taylor, James R. 1938-
Edition: 5th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 888
Subjects: Marketing research.; Marketing -- Management.
Notes: Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM and compatible computers.