Trendology
Subtitle: building an advantage through data-driven real-time marketing
By: Chris Kerns
Published: 2014
Language: eng
Number of pages: 234
ISBN-13: 9781137479556
Subjects: Marketing; Internet marketing; Social media
Notes: Includes bibliographical references and index.
Table of contents: title: No time like the present; title: Relevance is trending up; title: Understanding brands on Twitter; title: RTM performance for big, known events; title: RTM performance for unknown events and daily trends; title: Laying a data-driven foundation for real-time; title: Aiming for real-time success; title: The data-driven RTM process; title: The future of RTM.