International & Global Marketing
Subtitle: Concepts and Cases
Contributors: Taylor W. Meloan (Editor); John L. Graham (Editor)
Edition: 2nd edition
Publisher: Irwin/McGraw-Hill
Published: July 14, 1997
Language: eng
Format: Paperback
Number of pages: 464
ISBN-13: 9780256218947
Subjects: International business; Sales & marketing; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Case studies; Export marketing