Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Subtitle: a study with an actor-network theory approach
By: Jaakko Aspara
Series: Acta Universitatis Oeconomicae Helsingiensis.  A -- 292
Publisher: Helsinki School of Economics
Published: 2007
Place of publication: Helsinki]
Language: eng
Number of pages: 495
ISBN-13: 9789524880961
Subjects: Paper industry; Management; Pulpwood industry; Branding (Marketing)
Notes: Thesis (doctoral)--Helsinki School of Economics, 2007.

Includes bibliographical references (p. 436-463).

Summary in Finnish.