Marketing editorial
Subtitle: mercados y estrategias
By: Cristina Olarte Pascual, Agueda Esteban Talaya.
Contributors: Esteban Talaya, Agueda.
Publisher: Editorial KR
Published: 1997
Place of publication: Madrid
Language: spa
Number of pages: 325
Subjects: Book industries and trade -- Spain.; Publishers and publishing -- Spain.; Book industries and trade -- Spain -- Marketing.; Publishers and publishing -- Spain -- Marketing.
Notes: Includes bibliographical references (p. 303-325).