Ethics in Social Marketing
Publisher: Georgetown University Press
Published: February 2001
Language: eng
Format: Paperback
Number of pages: 212
ISBN-13: 9780878408207
Subjects: Business Ethics; Sales & marketing; Social theory; Politics/International Relations; Ethics & Moral Philosophy; Business & Economics; Business / Economics / Finance; Social marketing; Marketing - General; Moral and ethical aspects
First sentence: Thoughtful social marketing practitioners are faced all too frequently with ethical dilemmas-some minor, others major.