Destination Branding, Creating the Unique Destination Proposition
Contributors: Nigel Morgan (Editor); Annette Pritchard (Editor); Roger Pride (Editor)
Publisher: Butterworth-Heinemann
Published: January 9, 2002
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780750649940
Subjects: Advertising; Tourism industry; Industries - Hospitality, Travel & Tourism; Business & Economics; Business / Economics / Finance; Business/Economics; Tourism; Advertising & Promotion; Business & Economics / Hospitality, Travel & Tourism
First sentence: At first glance, the value of another text on destination marketing may seem limited.