Long range planning for marketing and diversification
By: collated and edited by Bernard Taylor and Gordon Wills.
Contributors: Prestoungrange, Gordon.
Publisher: Bradford University Press; Crosby Lockwood
Published: 1971
Place of publication: Bradford; London
Language: eng
Number of pages: 464
Subjects: Marketing -- Addresses, essays, lectures; Diversification in industry -- Addresses, essays, lectures
Notes: Includes bibliographical references.