Building better brands
Subtitle: a comprehensive guide to brand strategy and identity development
By: Scott Lerman
Edition: First edition.
Publisher: Adams Media Corporation; HOW Books
Published: 2013
Language: eng
Number of pages: 199
ISBN-13: 9781440331435
Subjects: Branding (Marketing)
Notes: Includes index.

Includes bibliographical references (p. 191) and index.