Marketing
By: Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 4th ed.
Publisher: South-Western College Publishing
Published: 1998
Place of publication: Cincinnati, Ohio
Language: eng; fre
Number of pages: 693
Subjects: Marketing; Marketing -- Management
Notes: Includes bibliographical references (p. [653]-669) and indexes.