Direct response insurance - the cuckoo in the composites' nest
Subtitle: Direct Line - the jewel in Royal Bank's crown
By: [compiledby Gerrard Vivian Gray Research.
Contributors: Gerrard Vivian Gray Research.
Publisher: Gerrard Vivian Gray Ltd.
Published: 1993
Place of publication: London
Language: eng
Number of pages: 125
Subjects: Royal Bank of Scotland.