The founding fathers of advertising research
Subtitle: a tribute by the Advertising Research Foundation
By: Rena Bartos [and] Arthur S. Pearson
Contributors: Pearson, Arthur S., author
Publisher: Advertising Research Foundation
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 32
Subjects: Advertising; Biography
Notes: Cover title.

"Reprinted from the Journal of Advertising Research, June l977."