Designing competitive strategies for global marketing
By: editor, Jagdish N. Sheth ; co-editor, Atul Parvatiyar ; volume editors, Ajay Manrai, Lalita Manrai.
Contributors: Sheth, Jagdish N.; Parvatiyar, Atul.
Series: Research in marketing -- v. 14
Publisher: JAI Press
Published: 1998
Place of publication: Stamford, Conn
Language: eng
Number of pages: 255
Subjects: Export marketing; Export marketing -- Management
Notes: Includes bibliographical references.