The influential mind
Subtitle: what the brain reveals about our power to change others
By: Tali Sharot
Edition: First edition.
Publisher: Henry Holt and Company
Published: 2017
Language: eng
Number of pages: 242
ISBN-13: 9781627792653
Subjects: Attitude change; Social influence; Neuropsychology; Influence (Psychology)
Description: "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
Notes: Includes bibliographical references and index.
Table of contents: title: Prologue: a horse-sized syringe; title: (Priors) Does evidence change beliefs?; title: (Emotion) How we were persuaded to reach for the moon; title: (Incentives) should you scare people into action?; title: (Agency) How you obtain power by letting go; title: (Curiosity) What do people really want to know?; title: (State) What happens to minds under threat?; title: (Others, part I) Why do babies love iPhones?; title: (Others, part II) Is "unanimous" as reassuring as it sounds?; title: The future of influence?; title: Appendix: the influential brain.