Marketing
Subtitle: principles & perspectives
By: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Contributors: Ingram, Thomas N.; LaForge, Raymond W.
Edition: 4th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 596
Subjects: Marketing -- United States.
Notes: Includes bibliographical references and indexes.