Die Marketingwirkungen von Börsengängen
Subtitle: eine konzeptionelle Analyse
By: Pascal Nevries.
Series: Beiträge zum Controlling -- Bd. 10
Publisher: Lang
Published: 2006
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 500
Subjects: Going public (Securities); Marketing.
Notes: Originally presented as the author's thesis (doctoral)--Universität Münster (Westfalen), 2005.

Includes bibliographical references (p. 463-500).