Seminar on the Growing Individualisation of Consumer Lifestyles and Demand
Subtitle: how is marketing coping with it?, Helsinki (Finland) 12th-14th June 1991.
Publisher: ESOMAR
Published: 1991
Place of publication: Amsterdam, the Netherlands
Language: eng
Number of pages: 134
Subjects: Consumer behavior -- Congresses.; Consumers' preferences -- Psychological aspects -- Congresses.; Individuality -- Congresses.; Lifestyles -- Congresses.; Market segmentation -- Congresses.
Other titles: Consumer lifestyles.; Growing individualisation of consumer lifestyles and demand.
Notes: Includes bibliographical references.
Spine title: Consumer lifestyles.
"June 1991."