A bibliography on new product planning
By: compiled by Donald E. Megathlin and Winnifred E. Schaeffer.
Contributors: Schaeffer, Winnifred E., joint author.
Edition: 2d ed.
Series: AMA bibliography series,; no. 5
Publisher: American Marketing Association
Published: 1966
Place of publication: Chicago
Language: eng
Number of pages: 62
Subjects: New products -- Bibliography
Genres: Bibliography.