Advertising in the market place
By: (by) John D.Burke.
Edition: 2nd ed.
Series: The Gregg/McGraw-Hill marketing series
Publisher: McGraw-Hill
Published: 1980
Place of publication: New York; London (etc.)
Language: eng
Number of pages: 454
Subjects: Advertising.
Notes: Previous ed. : New York : McGraw-Hill, 1973.

Index.