Nigeria's marketing memoirs
Subtitle: 50 case studies
By: Mike Awoyinfa & Dimgba Igwe ; foreword, Felix Ohiwerei.
Contributors: Igwe, Dimgba.
Publisher: McDee Communications Ltd.
Published: 2005
Place of publication: Lagos, Nigeria
Language: eng
Number of pages: 938
Subjects: Marketing -- Nigeria -- Case studies.
Genres: Case studies.
Notes: "Big brands, big compaigns, best marketing practices, best marketing minds--all the secrets shared in this historic business masterpiece."

Includes index.