Marketing and public relations activities in ARL Libraries
Subtitle: a SPEC kit
By: compiled by Evelyn Ortiz Smykla ... [et al.]
Contributors: Association of Research Libraries. Office of Leadership and Management Services.; Association of Research Libraries. Systems and Procedures Exchange Center.
Series: Spec kit -- 240.; Spec flyer -- 240.
Publisher: Association of Research Libraries, Office of Leadership and Management Services
Published: 1999
Place of publication: Washington, DC
Language: eng
Number of pages: 109
Subjects: Association of Research Libraries.; Libraries -- Public relations.; Libraries -- Service -- Marketing.; Library planning.
Notes: "April 1999."

At head of title : SPEC, Systems and Procedures Exchange Center.

Includes SPEC flyer 240.

Includes bibliographical references (p. 107-109).