The new competition
By: Philip Kotler, Liam Fahey, Somkid Jatusripitak. --
Contributors: Fahey, Liam, 1951-; Somkid Jatuscripitak.
Place of publication: Englewood Cliffs, N.J
Number of pages: 292
Subjects: Export marketing -- Japan.; Marketing -- Japan.
Notes: Bibliography: p. 268-281. *** Includes index.

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