Leading Innovation, 2nd Edition
Publisher: eCampus Ontario
Published: July 21, 2023
Place of publication: Ontario, Canada
Format: eBook
Copyright date: July 21, 2023
Description: Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well. This is the 2nd Edition.
Table of contents: title: Chapter 1: Business Innovation Foundations; title: Chapter 2: Thinking Creatively; title: Chapter 3: Service Innovation; title: Chapter 4: Process Innovation; title: Chapter 5: Sustainable Innovation; title: Chapter 6: Growth Strategy; title: Chapter 7: Design Thinking; title: Chapter 8: Product Innovation; title: Chapter 9: New Venture Innovation; title: Chapter 10: Technological Innovation; title: Chapter 11: Innovation Risks; title: Chapter 12: Leading Innovation