Marketing
Subtitle: an introduction for accountants
By: Malcolm McDonald and John Gattorna
Contributors: Gattorna, John; Institute of Chartered Accountants in England and Wales
Series: The accountant in industry and commerce; Accountant in industry and commerce
Publisher: Institute of Chartered Accountants in England and Wales
Published: 1980
Place of publication: [London]
Language: eng
Number of pages: 96
ISBN-13: 9780852912669
Subjects: Marketing
Notes: Includes bibliographical references (pages 92-96).