Microtrends
Subtitle: the small forces behind today's big changes
By: Mark J. Penn ; with E. Kinney Zalesne
Contributors: Zalesne, E. Kinney
Publisher: Allen Lane
Published: 2007
Place of publication: London
Language: eng
Number of pages: 425
ISBN-13: 9781846140624; 9781846140426
Subjects: Social influence; Social change; Population; Social aspects; Trend; Sozialer Wandel; Kulturwandel; Samhällsförändring
Description: People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices.
Notes: Includes bibliographical references and index.
Table of contents: title: I. Love, sex, and relationships; title: II. Work life; title: III. Race and religion; title: IV. Health and wellness; title: V. Family life; title: VI. Politics; title: VII. Teens; title: VIII. Food, drink, and diet; title: IX. Lifestyle; title: X. Money and class; title: XI. Looks and fashion; title: XII. Technology; title: XIII. Leisure and entertainment; title: XIV. Education; title: XV. International; title: Conclusion.