Strategic brand management
By: Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan
Contributors: Percy, Larry; Pervan, Simon
Publisher: Oxford University Press
Published: 2011
Place of publication: Oxford; New York
Language: eng
Number of pages: 303
ISBN-13: 9780199565214
Subjects: Product management; Strategic planning
Notes: Includes bibliographical references (p. 283-284) and index.