The story of purpose
Subtitle: the path to creating a brighter brand, a greater company, and a lasting legacy
By: Joey Reiman
Publisher: Wiley
Published: 2013
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 238
ISBN-13: 9781118443699
Subjects: Organizational effectiveness; Organizational change; Branding (Marketing); Social responsibility of business
Description: Details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace."The Story of Purpose "incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies.
Notes: Includes bibliographical references and index.
Table of contents: title: The purpose of work is to work on purpose; title: Purpose inspired leadership; title: The master idea; title: Ethos : the fruits are in the roots.