Advanced business analytics
Subtitle: creating business value from your data
By: Jean Paul Isson, Jesse Harriott
Contributors: Harriott, Jesse
Publisher: John Wiley & Sons; Wiley
Published: 2013
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 398
ISBN-13: 9781118370605
Subjects: Statistical methods; Industrial management; Business planning
Notes: Includes index.
Table of contents: title: Preface; title: Acknowledgments; title: The challenge of business analytics; title: Pillars of business analytics success : the BASP framework; title: Aligning key business challenges across the enterprise; title: Big and little data : different types of intelligence; title: Who cares about data? : how to uncover insights; title: Data visualization : presenting information clearly-the convince framework; title: Analytics implementation : what works and what does not; title: Voice-of-the-customer analytics and insights; title: Leveraging digital analytics effectively; title: Winning with predictive analytics : what works and what does not; title: Predictive analytics applied to human resources; title: Social media analytics; title: The competitive intelligence mandate; title: Mobile analytics; title: Effective analytics communication strategies; title: Business performance tracking : execution and measurement; title: Analytics and innovation; title: Unstructured data analytics : the next frontier; title: Future of analytics; title: About the authors; title: Index.