Relationships between providers and users of market research
Subtitle: the role of personal trust
By: Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Contributors: Deshpande, Rohit; Zaltman, Gerald
Series: Report / Marketing Science Institute -- no. 93-111; Report (Marketing Science Institute) -- no. 93-111
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Marketing -- Management; Marketing research; Trust; Corporate culture
Notes: "Working paper."

"July 1993."

Includes bibliographical references (p. 23-24)