Warentest und Konsumgüter-Marketing
Subtitle: Forschungskonzeption und Ergebnisse einer empirischen Untersuchung
By: Wolfgang Fritz.
Series: Neue betriebswirtschaftliche Forschung ;; 27
Publisher: Gabler
Published: 1984
Place of publication: Wiesbaden
Language: ger
Number of pages: 596
Subjects: Marketing research.; Sales forecasting.; Consumers.; Commercial products -- Testing.
Notes: Bibliography: p. 456-509.
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1983.