Vision Mongers
Subtitle: making a life and a living in photography
By: David duChemin
Publisher: New Riders
Published: 2010
Place of publication: Berkeley, CA
Language: eng
Number of pages: 255
ISBN-13: 9780321670205
Description: Includes interviews with professional photographers.
Notes: Includes index.
Table of contents: title: Introduction; title: 1. Foundations: My story ; Driven by vision ; Sustained by passion ; The lines are blurring ; The rules are changing ; Visionmongers: Chris+Lynn; title: 2. Work, work, work: It's hard ; The first question ; The benefits of hobby ; Know thyself ; Know your market ; Know your craft ; 10% show, 90% biz ; Get rich quick! (but do it elsewhere) ; Visionmonger: Kevin Clark ; Make a plan, Stan ; Don't quit your day job ; Find a mentor ; Love your fans, but listen to your critics ; Join a gang ; Fake it till you make it ; Get to work ; Too busy chopping wood ; You need help ; Your first assignment ; Visionmonger: Darwin Wiggett; title: 3. Sounding your barbaric yawp: What can I sell you? ; How can I serve you? ; The four pillars ; Branding isn't (just) for cattle ; Perception is reality ; Master photographer? ; Make them love you ; Keep going ; More conversations, more opportunities ; Visionmonger: Grace Chon ; Word of mouth ; He said, she said ; You need a logo ; Hey, cool card! ; Visionmonger: Dave Delnea ; Marketing 2.0 ; Visionmonger: Gavin Gough ; Making contact ; Visionmonger: Karl Grobi ; Go where they ain't ; Three (bad?) metaphors about competition); title: 4. Business and finance: Contracts ; Sponsorships ; It's not my job, man ; Scope creep ; Finances: how not to be a moron ; Visionmonger: Zack Arias ; You are not Wal-Mart ; Negotiations and love songs ; Take me, I'm yours ; Dig more streams ; Insurance ; Visionmonger: Chase Jarvis; title: 6. It's a brave new world: Appendix: Questions and answers ; A conversation with Joe McNally.