Product trial in the mind
Subtitle: uses and effects of imagery in consumer decision-making
By: by Deborah J. Mitchell.
Published: 1991
Language: eng
Format: Microform
Number of pages: 161
Notes: Microfilm. Chicago, Ill. : University of Chicago, Joseph Regenstein Library, Dept. of Photoduplication, 1991. 1 microfilm reel ; 35 mm.
Thesis (Ph. D.)--University of Chicago, 1991.