The Persona Principle
Subtitle: How to Succeed in Business with Image Marketing
Publisher: Fireside
Published: May 8, 1997
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780684802695
Subjects: Economics, Finance, Business and Industry; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; General; Business & Economics / General; Business & Economics / Marketing / General; Clothing and dress; Self-General
First sentence: The biggest obstacle to your success is invisibility.