Psychologie der Werbekommunikation
By: von Hans-Joachim Hoffmann.
Edition: 2., neubearbeitete Aufl.
Series: Sammlung Göschen ;; 2093
Publisher: De Gruyter
Published: 1981
Place of publication: Berlin; New York
Language: ger
Number of pages: 166
Subjects: Advertising -- Psychological aspects.
Notes: Bibliography: p. 156-162.
Rev. ed. of: Werbepsychologie. 1972.
Includes index.