Commercial sponsorship versus ambush marketing
Subtitle: The case of the 1998 Soccer World Cup
By: Paul W. Breen.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 1970
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 187
Subjects: Corporate sponsorship.; Soccer.; Sports promoters.
Notes: Thesis submitted to Department of Marketing.

Thesis (MBS) University College Dublin, 1998.