Business the Richard Branson way
Subtitle: 10 secrets of the world's greatest brand builder
By: Des Dearlove.
Edition: 3rd ed.
Publisher: John Wiley & Sons Inc.
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781841127644
Subjects: Branson, Richard; Virgin Group -- History; Businessmen -- Great Britain -- Biography; Success in business -- Great Britain -- Case studies; Brand name products -- Great Britain; Aeronautics, Commercial -- Great Britain -- History
Other titles: Richard Branson.
Notes: Includes bibliographical references and index.