Developing a stigma reduction initiative
Subtitle: event planning, partnership development, outreach to schools and businesses, mental health resources, marketing to the general public, grassroots outreach.
Contributors: Center for Mental Health Services (U.S.)
Series: SMA -- 4176.; DHHS publication -- no. (SMA) 4176.
Publisher: U.S. Dept. of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Mental Health Services
Published: 2006
Place of publication: [Rockville, Md.]
Language: eng
Number of pages: 97
Subjects: Mental health education -- United States; Mental health promotion -- United States; Mental illness -- United States -- Public opinion
Notes: Shipping list no.: 2007-0086-P.

Accompanying resource CD includes: appendix, business materials, consent form, drop-in articles, EBI evaluation summary, final resource toolkit PDF, live-reach radio scripts, photo and clip art resources, pitch letters, print PSAs, proclamation, school materials, and TV PSA scripts.

Includes bibliographical references.

Also available via Internet from the SAMHSA web site. Address as of 12/18/06: http://download.ncadi.samhsa.gov/ken/pdf/SMA06-4176/Developing%5Fa%5FStigma%5FReduction.pdf; current access is available via PURL.