Emerging trends and innovation in sports marketing and management in Asia
By: Ho Keat Leng and Noah Yang Hsu, editors
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 355
ISBN-13: 9781466675278; 9781466675285
Subjects: Sports; Marketing; Management
Description: "This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--
Notes: Includes bibliographical references and index.