Seeing differently
Subtitle: improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets : conference summary
By: prepared by Marjorie Adams.
Contributors: Adams, Marjorie.; Marketing Science Institute.; Huntsman Center for Global Competition and Innovation.
Series: Report / Marketing Science Institute -- 93-103; Conference summary
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Notes: Summarizes the key points from a conference on Seeing differently, sponsored jointly by the Marketing Science Institute and the Huntsman Center for Global Competition and Innovation at the University of Pennsylvania, held February 18-19, 1993 in Philadephia.