Changing marketing systems
Subtitle: consumer, corporate and government interfaces. 1967 Winter Conference proceedings ... Dec. 27-29, 1967, Washington, D. C.
By: Edited by Reed Moyer
Contributors: Moyer, Reed; American Marketing Association
Series: Its Winter Conference proceedings -- no. 26
Publisher: American Marketing Association
Published: 1968
Place of publication: [Chicago]
Language: eng
Number of pages: 416
Subjects: Marketing -- Management -- Congresses; Marketing -- Congresses
Notes: Bibliographical footnotes