Merchandising for banks, trust companies and investment houses
By: by L. Douglas Meredith.
Publisher: Bankers publishing company
Published: 1935
Place of publication: Boston; New York
Language: eng
Number of pages: 382
Subjects: Advertising -- Banks and banking.
Notes: Bibliography:  p. 373-378.
"In 1933 a manuscript on the subject [of merchandising of financial institutions, was submitted to the Graduate school of Yale university.  The manuscript was then reviewed by the writer and was also reduced in size about one-third.  Commencing in December, 1934, it was published in eighteen instalments in the Bankers magazine.  This volume presents these instalments, modified to conform to changes which have occured in the interim period."--Pref.