The medical marketing plan
By: Stuart C. Rogers, Richard H. Thompson, Jr.
Contributors: Thompson, Richard H.
Publisher: Business One Irwin
Published: 1992
Place of publication: Homewood, Ill
Language: eng
Subjects: Medical care -- Marketing.; Advertising.; Marketing of Health Services -- organization & administration.; Planning Techniques.
Notes: System requirements for computer disk: IBM-compatible PC; DOS; word processor capable of importing ASCII files.
Includes index.