Rumors and Rumor Control
Subtitle: A Manager's Guide to Understanding and Combatting Rumors (Lea's Communication Series)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: October 1, 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780805838763
Subjects: Public Relations; Social, group or collective psychology; Business / Economics / Finance; Psychology; Business Communication - General; Business & Economics / Public Relations; Social Psychology
First sentence: Whether one chooses to equate it with a malignant growth, a poisonous vapor, or an information virus, the underlying message is clear: Rumor spreads rapidly, is difficult to control, is invisible yet nearly impossible to ignore, and can have damaging and perhaps even deadly consequences.