Marketing expansion in a shrinking world
Subtitle: 1978 business proceedings
By: Betsy D. Gelb, editor.
Contributors: Gelb, Betsy D., 1935-
Series: Series - American Marketing Association ; no. 42; Series (American Marketing Association) ;; no. 42.
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Number of pages: 123
Subjects: Marketing -- Congresses.; Export marketing -- Congresses.
Notes: Includes index.