Business Marketing
Subtitle: Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)
Edition: 3 edition
Publisher: McGraw-Hill/Irwin
Published: January 21, 2005
Language: eng
Format: Hardcover
Number of pages: 720
ISBN-13: 9780072865783
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - General; Business & Economics / Marketing / General; Marketing