Pro Logo
Subtitle: Brands as a Factor of Progress
Publisher: Palgrave Macmillan
Published: March 4, 2004
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781403918253
Subjects: Sales & marketing; Finance; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Management - General; Logos (Symbols); Business & Economics / Marketing / General; Consumer Behavior - General; Brand name products; Consumer behavior; Corporate image; Management