Markets from culture
Subtitle: institutional logics and organizational decisions in higher education publishing
By: Patricia H. Thornton.
Publisher: Stanford Business Books
Published: 2004
Place of publication: Stanford, Calif
Language: eng
Number of pages: 188
Subjects: Educational publishing; Organizational sociology; Educational publishing -- United States -- Management -- Case studies; Organizational change -- United States -- Case studies; Decision making -- United States -- Case studies
Genres: Case studies.
Description: "Institutional logics, the underlying governing principles of a corporation, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others." "Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing - its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries."--BOOK JACKET.
Notes: Includes bibliographical references (p. [163]-183) and index.