Nuovi orientamenti negli studi di marketing
Subtitle: presentazione del fondo librario sull'economia d'impresa ...
Series: Pluriverso / Biblioteca del Polo universitario, Città di Prato -- 2; Pluriverso (Florence, Italy) -- 2.
Publisher: Firenze University Press
Published: 2006
Place of publication: Firenze
Language: ita
Number of pages: 34
ISBN-13: 9788884535320
Subjects: Marketing research; Bibliography
Notes: Papers presented to the meeting, Prato, 2005.

On cover: Polo universitario ...

Includes bibliographical references.