If You're So Brilliant... How Come Your Marketing Plans Aren't Working?
Subtitle: The Essential Guide to Marketing Planning (If You're So Brilliant)
Publisher: Kogan Page Business Books; Kogan Page
Published: August 2002
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9780749437268
Subjects: Sales & marketing management; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General