Purodakuto manejimento
Subtitle: shinseihin kaihatsu no tame no senryakuteki māketingu = Essentials of new product management
By: G.L. Āban, J.R. Hauzā, N. Dorakia cho ; Hayashi Hiroshige ... [et al.] yaku.
Contributors: Hauser, John R.; Dholakia, Nikhilesh, 1947-
Publisher: Purejidentosha
Published: 1989
Place of publication: Tōkyō
Language: jpn
Number of pages: 517
Subjects: New products -- Management
Work titles: Essentials of new product management.
Notes: Translation of: Essentials of new product management.

Includes index.