Modern radio advertising.
By: Foreword by Frank La Clave.
Edition: [2d ed.]
Series: Printers' ink business bookshelf
Publisher: Funk & Wagnalls Co. in association with Printers' Ink Pub. Co.
Published: 1953
Place of publication: New York
Language: eng
Number of pages: 738
Subjects: Radio advertising
Notes: At head of title: Surveys, analyses, interpretations, recommendations.