Truth in concentration in the land of 80/20 laws
By: David C. Schmittlein, Lee G. Cooper, Donald G. Morrison
Contributors: Cooper, Lee G; Morrison, Donald G; Marketing Science Institute
Series: Report -- no. 92-117; Report (Marketing Science Institute) -- no. 92-117
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Consumer behavior -- Mathematical models; Consumer behavior -- Statistical methods
Notes: "Technical working paper."

"June 1992."

Includes bibliographical references (p. 27)