The anatomy of buzz revisited
Subtitle: real-life lessons in word-of-mouth marketing
By: Emanuel Rosen.
Contributors: Rosen, Emanuel.
Edition: 2nd ed.
Publisher: Currency Doubleday
Published: 2008
Place of publication: New York
Language: eng
Subjects: Word-of-mouth advertising; Marketing
Notes: Rev. ed. of: The anatomy of buzz. c2000.