Incorporating competitive reactions in conjoint choice simulators
By: Sunil Gupta and Rajeev Kohli
Series: Working paper series in marketing / Avis Rent a Car System, Inc -- AV-89-11; Working paper series in marketing -- 11, 1989
Publisher: Columbia Business School
Published: 1989
Place of publication: New York, N.Y
Language: eng
Number of pages: 43
Notes: November 89.