Twenty Million New Customers
Subtitle: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies)
Publisher: Haworth Press
Published: December 1997
Language: eng
Format: Paperback
Number of pages: 235
ISBN-13: 9781560239031
Subjects: Gay & Lesbian studies; Marketing - General; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Gay Studies; Gay consumers
First sentence: The so-called "deviant" consumer behavior of gays and lesbians is a much neglected focus in the mainstream consumer research literature (Sanders 1989; Wardlow 1996) while consumer perspectives are similarly rare in gay and lesbian studies.