Interdisciplinary consumer research
By: edited by H. Keith Hunt, Frances M. Magrabi ; [jointly sponsored by Association for Consumer Research, American Home Economics Association].
Contributors: Hunt, H. Keith.; Magrabi, Frances M.; Association for Consumer Research (U.S.); American Home Economics Association.
Publisher: Association for Consumer Research
Published: 1980
Place of publication: Ann Arbor
Language: eng
Number of pages: 127
Subjects: Consumers -- United States -- Congresses.; Motivation research (Marketing) -- Congresses.
Notes: Includes bibliographies.
"Proceedings of the interdisciplinary consumer research workshops held at the 1977 annual conference of the Association for Consumer Research and the 1978 annual conference of the American Home Economics Association"--T.p. verso.