A review of factors affecting direct response campaigns' success and an analysis of a campaign
By: [by] Stephen Winship, augmented and edited by David Corkindale.
Contributors: Corkindale, David.
Series: MCRC occasional papers -- no.5; Research in marketing & logistics
Publisher: Cranfield School of Management
Published: 1975
Place of publication: Cranfield
Language: eng
Number of pages: 59
Notes: At head of title: Marketing Communications Research Centre [sic]