Bill Bright & Campus Crusade for Christ
Subtitle: the renewal of evangelicalism in postwar America
By: John G. Turner.
Publisher: University of North Carolina Press
Published: 2008
Place of publication: Chapel Hill
Language: eng
Number of pages: 288
ISBN-13: 9780807831854; 9780807858738
Subjects: Bright, Bill.; Campus Crusade for Christ -- History.; Evangelicalism -- United States -- History.; United States -- Religious life and customs.
Other titles: Bill Bright and Campus Crusade for Christ
Description: John Turner offers a history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence. --From publisher's description.
Notes: Includes bibliographical references (p. [263]-278) and index.
Table of contents: title: God may choose a country boy; title: Campus ministry at America's "Trojan horse"; title: Sibling rivalries; title: The conservative impulses of the early 1960s; title: The Jesus revolution from Berkeley to Dallas; title: The evangelical bicentennial; title: America and the world for Jesus; title: Kingdoms at war.