Computergestützte Präferenzanalyse mit individuell wichtigen Produktmerkmalen
By: von Herbert Schweikl.
Series: Schriften zum Marketing ;; Bd. 17
Publisher: Duncker & Humblot
Published: 1985
Place of publication: Berlin
Language: ger
Number of pages: 242
Subjects: Consumers' preferences.; Brand choice.
Notes: Bibliography: p. 230-[243]