Dynamics of Marketing in African Nations
Contributors: Sonny Nwankwo (Editor); Joseph F. Aiyeku (Editor)
Publisher: Quorum Books
Published: March 30, 2002
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9781567203998
Subjects: International business; Sales & marketing; Management; Business / Economics / Finance; Business & Economics; Business/Economics; Africa; Marketing; Ethnic Studies - General; International - General; Marketing - General; Business & Economics / Marketing / General; International - Marketing
First sentence: The most profound and encouraging change in the world economy over the past decade has been rapid integration of developing and transition countries into the global marketplace.