survey of marketing research; organization, functions, budget, compensation, November, 1963.
Contributors: American Marketing Association.
Edition: [Rev. ed.]
Publisher: American Marketing Association
Published: 1963
Place of publication: Chicago
Language: eng
Number of pages: 70
Subjects: Marketing research.
Notes: "The '1963 Survey of marketing research' is a revised edition of a previous study sponsored by the American Marketing Association early in 1957."