Forecasting advertising expenditure
Subtitle: an analysis of advertising expenditures in Great Britain and Germany
By: by Brian T. Sturgess, Nicholas Wilson.
Contributors: Wilson, Nicholas.
Series: Discussion papers,; IIM/IP 83 - 12; Discussion papers (International Institute of Management. Industrial Policy) ;; IIM/IP 83-12.
Publisher: Internationales Institut für Management und Verwaltung, IIMV Strukturpolitik
Published: 1983
Place of publication: Berlin
Language: eng
Number of pages: 33
Subjects: Advertising -- Great Britain -- Costs -- Forecasting.; Advertising -- Germany (West) -- Costs -- Forecasting.
Notes: Bibliography: p. 32-33.
Summary in German.
"February 1983."