Analytic approaches to product and marketing planning
Subtitle: proceedings of workshop /cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker.. --
Contributors: Shocker, Allan D.; American Marketing Association; Marketing Science Institute; University of Pittsburgh. Graduate School of Business; Workshop on Analytic Approaches to Product and Market Planning (1977 : University of Pittsburgh)
Series: Report / Marketing Science Institute -- no. 79-104; Report (Marketing Science Institute) -- no. 104
Publisher: MSI, 1979.
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Subjects: Marketing management -- Congresses; Product management -- Congresses
Notes: viii, 492 p. : ill. (some col.). --  Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh.  Includes bibliographies.