Marketing of energy conservation services to homeowners
Subtitle: a direct response approach
By: by Manohar U. Kalwani, Christopher K. McLeod, and Steven J. Miller.
Contributors: McLeod, Christopher K.; Miller, Steven J.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences ;; no. 778 (Oct. 1981); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 778.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 30
Subjects: Dwellings -- Energy conservation -- Economic aspects -- Massachusetts -- Case studies.
Notes: Bibliography: p. 30.