Research on International Service Marketing
Subtitle:  A State of the Art (Advances in International Marketing) (Advances in International Marketing)
Contributors: Ko de Ruyter (Editor); Pieter Pauwels (Editor)
Publisher: JAI Press
Published: June 16, 2005
Language: eng
Format: Hardcover
Number of pages: 156
ISBN-13: 9780762311859
Subjects: International business; Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Marketing / General; International - Marketing; Export marketing; Internationale marketing.; Marketing; Service industries; gtt