Das kleine Marketing-Lexikon
By: Richard Geml, Hans-Georg Geisbüsch, Hermann Lauer.
Contributors: Geisbüsch, Hans-Georg.; Lauer, Hermann.
Publisher: Verlag Wirtschaft und Finanzen
Published: 1995
Place of publication: Düsseldorf
Language: ger
Number of pages: 468
Subjects: Marketing -- Dictionaries -- German.; Commerce -- Dictionaries -- German.
Notes: Includes bibliographical references (p. 417-435) and index.