Marketing, sales promotion, and advertising
By: [by] Carroll A. Nolan and Roman F. Warmke.
Contributors: Warmke, Roman F., joint author.; Rowse, Edward J.
Edition: 7th ed.
Publisher: South-western Pub. Co.
Published: 1965
Place of publication: Cincinnati
Language: eng
Number of pages: 613
Subjects: Advertising.
Notes: Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising.