Analyzing decision making
Subtitle: metric conjoint analysis
By: Jordan J. Louviere.
Series: Sage university papers.; Quantitative applications in the social sciences ;; 67; Sage university papers series.; no. 67.
Publisher: Sage Publications
Published: 1988
Place of publication: Newbury Park
Language: eng
Number of pages: 95
Subjects: Consumer behavior -- Mathematical models; Decision making -- Mathematical models; Conjoint analysis (Marketing)
Description: This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
Notes: Bibliography: p. 89-94.