Project payout, a review and appraisal of the pilot study in Milgram's store #40.
Contributors: Advertising Research Foundation. Payout Council.
Publisher: Payout Council, Advertising Research Foundation
Published: 1980
Place of publication: [New York]
Language: eng
Number of pages: 72
Subjects: Advertising -- Research -- Missouri -- Kansas City.; Consumption (Economics) -- Missouri -- Kansas City.
Notes: "October 1980."