Hi-Tech Hi-Touch Branding
Subtitle: Creating Brand Power in the Age of Technology
Publisher: John Wiley & Sons; Wiley
Published: January 12, 2001
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9780471845966
Subjects: Management & management techniques; Sales & marketing; Technology: General Issues; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Sales & Selling; Brand name products; Electronic commerce; Marketing
First sentence: The world of technology is changing very fast, and is changing the world as a result.