New insights into single source data
Subtitle: the promise and the reality, merging sales and media data, computerizing data, computerizing data bases : transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, July 14, 1988.
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 133
Subjects: Database marketing -- Research -- United States -- Congresses.; Marketing research -- United States -- Congresses.; Marketing -- Data processing -- United States -- Congresses.
Other titles: Single source data.; Transcript proceedings, new insights into single source data.; ARF Single Source Data Workshop.
Notes: Spine title: ARF Single Source Data Workshop.