Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science)
Edition: 1 edition
Publisher: Springer
Published: September 30, 2002
Language: eng
Format: Hardcover
Number of pages: 528
ISBN-13: 9781402071942
Subjects: Sales & marketing; Management; Business/Economics; Marketing; Decision Support Systems For Business; Marketing Management; Business & Economics; Business / Economics / Finance; General; Decision making; Data processing; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Management Information Systems; Artificial Intelligence - General; Artificial intelligence
First sentence: The continuous and enormous increase in the complexity of organizations renders the decision making almost an impossible task to be managed by individual decision makers and generated the necessity for more efficient and effective administration and management procedures.