Handbook of institutional advancement
Subtitle: [a practical guide to college and university relations, fund raising, alumni relations, government relations, publications, and executive management for continued advancement]
By: A. Westley Rowland, general editor.
Contributors: Rowland, A. Westley, 1915-
Edition: 1st ed.
Series: The Jossey-Bass series in higher education
Publisher: Jossey-Bass Publishers
Published: 1977
Place of publication: San Francisco
Language: eng
Number of pages: 577
Subjects: Universities and colleges -- Public relations -- United States; College publicity -- United States; Educational fund raising -- United States; College publications -- United States; Universities and colleges -- United States
Notes: Bibliography: p. 546-563.
Includes index.