Reseller assortment decision criteria
By: Jerker Nilsson, Viggo Høst.
Contributors: Host, Viggo.
Series: Research in marketing.; 3
Publisher: Jai Press
Published: 1987
Place of publication: Greenwich, Conn
Language: eng
Number of pages: 176
Subjects: Marketing -- Decision making.; Retail trade.; Product management.; Marketing research.
Notes: Includes bibliographical references.