A framework for marketing management
By: Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham
Contributors: Cunningham, Margaret H.; Keller, Kevin Lane, 1956-
Edition: Canadian ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 337
ISBN-13: 9780131213456; 9781405846745
Subjects: Marketing; Textbooks; Management; Manuels d'enseignement supérieur; Gestion
Description: "Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Page 4 of cover.
Notes: Includes bibliographical references and index.