Meeting the information needs of marketing in the 21st century
By: Nigel Culkin.
Contributors: University of Hertfordshire. Business School.
Series: Marketing paper -- 4; Working paper series / University of Hertfordshire Business School -- 1997:13; Working paper series (University of Hertfordshire Business School) -- 1997:13.
Publisher: University of Hertfordshire
Published: 1997
Place of publication: Hertford
Language: eng