The Attention Economy 
Subtitle: Understanding the New Currency of Business
Publisher: Harvard Business School Press
Published: June 2001
Language: eng
Format: Hardcover
Number of pages: 255
ISBN-13: 9781578514410
Subjects: Management & management techniques; Information Technology; Business/Economics; Business & Economics; Business / Economics / Finance; Consumer Behavior - General; Information Management
First sentence: Rob Lippincott is starved for attention.
Description: "This book argues that today's businesses are headed for disaster - unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options.

The resolution: learn to manage this critical yet finite resource, or fail.".

"Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising.

Using these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more."--BOOK JACKET.