An industrial marketing perspective on the advertising agency / client relationship
By: Brendan Bourke.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 1936
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 90
Subjects: Advertising agencies -- Ireland.
Notes: Thesis submitted to Department of Marketing.

Thesis (MBS) University College Dublin, 1998.