Marketing: management and social change
By: [by] Robert F. Hartley.
Series: The Intext series in marketing
Publisher: Intext Educational Publishers
Published: 1972
Place of publication: Scranton
Language: eng
Number of pages: 716
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographical references.
Edition for 1976 published under title: Marketing fundamentals for responsive management.