Digital dealing
Subtitle: how e-markets are transforming the economy
By: Robert E. Hall
Edition: 1st ed
Publisher: W. W. Norton; Norton
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 239
Subjects: Electronic commerce; Internet marketing; Auctions -- Computer network resources; Business enterprises -- Computer networks
Description: "The Internet is the premier business platform for deal making. Whether in reaching retail customers, arranging B-to-B procurement, selling stocks and bonds, or any of a host of other applications, harnessing the Internet to your business model opens tremendous opportunities." "As the art of the deal goes online, a little science helps to separate successful business models from those that fall by the wayside. Entrepreneurs, managers, and analysts have no better guide than this new book by leading economist and business consultant Robert E. Hall. Grounded in auction theory and pricing strategy, Digital Dealing provides a set of principles for the deal engines that power e-markets."--Jacket.
Notes: Includes index