Mediapraxis
Subtitle: Werbeträger, Mediaforschung und Mediaplanung
By: Hugo E. Wessbecher, Fritz Unger.
Contributors: Unger, Fritz.
Publisher: Physica-Verlag
Published: 1991
Place of publication: Heidelberg
Language: ger
Number of pages: 191
Subjects: Mass media -- Germany (West) -- Planning.; Mass media -- Research -- Germany (West); Mass media -- Economic aspects -- Germany (West)
Notes: Includes bibliographical references (p. 187-191).