The portable MBA.
Contributors: Bruner, Robert F., 1949-; Collins, Eliza G. C.
Edition: 3rd ed. / Robert F. Bruner ... [et al.].
Series: The portable MBA series
Publisher: J. Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 354
Subjects: Industrial management.
Description: Like its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the first year of a typical MBA program: marketing, economics, business ethics, technology, strategy, and human resources management to select a few. But here the authors take an integrated approach, highlighting concepts that cross functional lines and responsibility and provide an enterprise-wide perspective.

In addition, numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of business transformation. Finally, this updated version contains capstone material that highlights the challenges facing the twenty-first-century manager building customer value, creating new paradigms for managing in periods of turbulence, and managing technology.
Notes: Includes bibliographical references and index.
Rev. ed. of: The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna.