The world's best-known marketing secret
Subtitle: building your business with word-of-mouth marketing
By: Ivan R. Misner.
Publisher: Bard & Stephen
Published: 1994
Place of publication: Austin, Tex
Language: eng
Number of pages: 223
Subjects: Marketing.; Word-of-mouth advertising.
Other titles: World's best known marketing secret.
Notes: Includes bibliographical references (p. 211-216) and index.