Blogging to drive business
By: Eric Butow, Rebecca Bollwitt.
Contributors: Bollwitt, Rebecca.
Publisher: Que Pub.
Published: 2010
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 179
ISBN-13: 9780789742568
Subjects: Internet marketing; Business enterprises -- Blogs; Blogs; Business communication -- Blogs
Notes: Includes index.
Table of contents: title: Why are blogs so important?; title: Leveraging your blog with your other marketing tools; title: Creating a blogging strategy; title: Blogging responsibly; title: Finding topics to write about; title: Who will write the blog?; title: Getting eyeballs to your blog; title: Getting interactive with multimedia blogs; title: Taking advantage of Web 3.0 blogs; title: A list of the important blogging sites.