Consumer behavior and marketing strategy
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-
Edition: 3rd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 772
Subjects: Consumer behavior; Marketing
Notes: Includes bibliographical references and indexes.