Joy
Subtitle: the unofficial biography of miracle mop inventor, Joy Mangano
By: by Fergus Mason
Publisher: Bookcaps
Published: 2015
Place of publication: Place of publication not identified]
Language: eng
Number of pages: 124
ISBN-13: 9781514267271
Copyright date: 2015
Subjects: Inventors; Biography; Businesswomen
Description: You may not know the name Joy Mangano, but you probably know her mop--the Miracle Mop to be more exact. This book is the story of how Mangano built a QVC empire. The book explores her early days as an inventor through her later success on HSN; along the way it touches on the business strategies and models that made her a multi-millionaire. This book is not endorsed by Joy Mangano and should be considered unofficial.
Notes: Includes bibliographical references.
Table of contents: title: Early experiments; title: Paying the bills; title: Finding an audience; title: Industrial empires; title: The best selling product; title: Forever fragrant; title: Selling the sizzle; title: Supporting celebrities; title: Branching out; title: Living the dream.