Media Monoliths
Subtitle: How Great Media Brands Thrive and Survive
Edition: New Ed edition
Publisher: Kogan Page
Published: February 1, 2006
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780749444785
Subjects: Media studies; Media, information & communication industries; Sales & marketing; Advertising Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Industries - Media & Communications Industries; Brand name products; Business & Economics / Advertising & Promotion; Business & Economics/Industries - Media & Communications Industries; Economic aspects; Mass media
First sentence: It is a sultry, overcast day in downtown Manhattan, and I am looking for a very special store.