Bankable business plans
By: by Edward G. Rogoff ; foreword by Jeff Bezos
Publisher: Thomson/Texere
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 246
Subjects: Business planning; New business enterprises -- Finance; Business enterprises -- Finance
Description: "Bankable Business Plans provides straightforward methods to produce professional quality and compelling business plans for any type of business in any industry. Ed Rogoff is an experienced professor and practitioner and he teaches readers to apply the Risk Management Association's (RMA's) data, so their business plans meet the financial criteria established by banks and other lenders." "Bankable Business Plans will help you to make sure that you have covered the financial issues that are important to the banks and other funding sources. Bankable Business Plans gives the reader a solid foundation to write a business plan and provides a blue print to successfully raise money from investors. The book prepares entrepreneurs for the most difficult part of the entrepreneurial journey: securing the funding. Read this book to prepare a comprehensive and successful business plan."--Jacket.
Notes: Includes bibliographical references (p. 237-240) and index
Table of contents: title: Introduction. What a business plan is and how it can help you start a successful enterprise; title: pt. I. The ten essential action steps. Define your company : what will you accomplish for others and yourself? ; Identify your company's initial needs : what will you require to get started? ; Choose a winning strategy : how will you distinguish your product or service from others? ; Analyze your market : who will want your product or service? ; Develop a strong marketing campaign : how will you reach your customers and what will you say to them? ; Build a dynamic sales effort : how will you attract customers? ; Design your company : how will you hire and organize your work force? ; Target your funding sources : where will you find your financing? ; Explain your financial data : how will you convince others to invest in your endeavor? ; Use the RMA database : check your answers against the answer key; title: pt. II. Putting it all together. What a business plan should look like ; How to create a time line ; Your plan is an extension of you ; Demonstrate that you can manage conflicting goals ; Present yourself in the best light ; Make a great in-person presentation; title: pt. III. Business plan outlines and sample plans