Up the loyalty ladder
Subtitle: turning sometime customers into full-time advocates of your business
By: Murray Raphel and Neil Raphel.
Contributors: Raphel, Neil.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 289
Subjects: Customer relations.; Advertising.; Consumer satisfaction.; Word-of-mouth advertising.; Success in business -- United States.; Businesspeople -- United States -- Interviews.
Notes: Includes index.