Marketing
By: von Robert Nieschlag, Erwin Dichtl, Hans Hörschgen.
Contributors: Dichtl, Erwin, joint author.; Hörschgen, Hans, joint author.
Edition: 8., neubearb. Aufl. 37.-41. Tsd.
Publisher: Duncker und Humblot
Published: 1975
Place of publication: Berlin
Language: ger
Number of pages: 581
Subjects: Marketing -- Mathematical models.; Marketing -- Management.
Notes: Includes bibliographical references and index.
First-3d editions published under title: Einführung in die Lehre von der Absatzwirtschaft.