Planificacio n cienti fica del marketing
Subtitle: teori a y pra ctica, los pasos a seguir para hacer el plan de marketing
By: Oscar Horacio Cariola
Publisher: Kliczkowski
Published: 2002
Place of publication: [Buenos Aires]
Language: spa
Format: [electronic resource] :
ISBN-13: 9781423713739
Subjects: Marketing; Distribution; Planning; BUSINESS & ECONOMICS; General
Notes: Publisher on cover: Nobuko.

Includes bibliographical references.