Marketing a new product
Subtitle: player's manual
By: [by] Jay Jehiel Zif, Igal Ayal [and] Eliezer Orbach.
Contributors: Ayal, Igal, joint author.; Orbach, Eliezer, joint author.
Series: A Creative studies simulation
Publisher: Macmillan
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 96
Subjects: New products.; Marketing.
Notes: Bibliography: p. 57-58.