Public relations for pharmacists
By: Tina L. Pugliese.
Contributors: American Pharmacists Association.
Edition: 2nd ed.
Publisher: American Pharmacists Association
Published: 2008
Place of publication: Washington, D.C
Language: eng
ISBN-13: 9781582121215
Subjects: Pharmacy -- Public relations; Pharmacy Administration; Pharmacists -- organization & administration; Public Relations
Notes: Includes index.
Table of contents: title: Public relations and your professional image; title: What the media want; title: How to work with the media; title: Basic media tools; title: Media interviews; title: Should you use a public relations firm?; title: Getting involved in your community; title: Celebrating American Pharmacists Month and other national health observances; title: How student pharmacists can use public relations.