Analysis for marketing planning
By: Donald R. Lehmann, Russell S. Winer.
Contributors: Winer, Russell S.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1997
Place of publication: Chicago
Language: eng
Number of pages: 211
Subjects: Marketing -- United States -- Management
Notes: Includes bibliographical references and index.