The complete direct marketing sourcebook
Subtitle: a step-by-step guide to organizing and managing a successful direct marketing program
By: John Kremer
Series: Wiley small business editions
Publisher: Wiley
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 276
Subjects: Forms; Mail-order business; Direct marketing; Handbooks, manuals
Notes: Rev. ed. of: Mail order selling made easier. c1990.

Includes bibliographical references and index.