Marketing management perspectives and applications
By: edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens.
Contributors: Woodruff, Robert B.; Hills, Gerald E.; Cravens, David W.
Publisher: R. D. Irwin
Published: 1976
Place of publication: Homewood, Ill
Language: eng
Number of pages: 433
Subjects: Marketing -- Management.; Marketing -- Decision making.
Notes: Includes bibliographical references.
"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."