Creative strategy in advertising
By: Bonnie L. Drewniany and A. Jerome Jewler
Contributors: Jewler, A. Jerome
Edition: 9th ed., international student ed.
Publisher: Thomson Wadsworth
Published: 2008
Place of publication: Boston, MA
Language: eng
Number of pages: 332
ISBN-13: 9780495096207; 9780495095699
Subjects: Advertising copy