The Brandpromise
Subtitle: how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
By: Duane E. Knapp.
Publisher: McGraw-Hill
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 264
ISBN-13: 9780071494410
Subjects: Brand name products; Customer relations; Customer services
Other titles: Brand promise
Notes: Includes bibliographical references (p. 247-253) and indexes.