Using conjoint analysis to help design product platforms
By: William L. Moore, Jordan J. Louviere, Rohit Verma
Contributors: Louviere, Jordan J; Verma, Rohit; Marketing Science Institute
Series: Report -- no. 98-113; Report (Marketing Science Institute) -- no. 98-113
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: New products; Conjoint analysis (Marketing)
Notes: "Working paper."

"August 1998."

Includes bibliographical references (p. 25-28)