Factors affecting customers' decisions to buy new retail banking services
Subtitle: their implications on the new service development process
By: Hadia H. Abdel Aziz.
Series: Schriften zur Unternehmensplanung -- Bd. 79
Publisher: Lang
Published: 2008
Place of publication: Frankfurt am Main; New York
Language: eng
Number of pages: 224
ISBN-13: 9783631577837
Subjects: Banks and banking -- Customer services -- Egypt
Notes: Originally presented as the author's thesis (doctoral)--Universität Stuttgart, 2007.

Includes bibliographical references.