The marketer's guide to public relations
Subtitle: how today's top companies are using the new PR to gain a competitive edge
By: Thomas L. Harris ; foreword by Philip Kotler.
Series: Wiley series on business strategy
Publisher: Wiley
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 306
Subjects: Corporations -- Public relations; Marketing -- Management; Corporate sponsorship
Notes: Includes bibliographical references (p. 298-299) and index.