The use and effect of humor in different advertising media
By: MarcG. Weinberger and Harland Spotts and Leland Campbell.
Contributors: Spotts, Harland.; Campbell, Leland.
Series: Working papers in consumer research -- CRC/94-09; Working papers in consumer research (Research Centre for Consumer Behaviour) -- CRC/94-09.
Publisher: University of Birmingham
Published: 1995
Place of publication: Birmingham
Language: eng
Number of pages: 27