Loyalty Marketing for the Internet Age
Subtitle: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment
Publisher: Dearborn Trade; Dearborn Financial Pub.
Published: October 2000
Language: eng
Format: Paperback
Number of pages: 345
ISBN-13: 9780793140336
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; E-Commerce - Internet Marketing; Business & Management; Internet; Sales & marketing; Marketing - General; Customer loyalty; Electronic commerce; Internet marketing