Brand loyalty
Subtitle: measurement and management
By: Jacob Jacoby, Robert W. Chestnut
Contributors: Chestnut, Robert W., joint author
Series: Wiley series on marketing management
Publisher: Wiley
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 157
Subjects: Brand name products; Marketing; Management; Product management
Notes: "A Ronald Press Publication".

Bibliography: p. 121-149.