The marketing of financial services
Subtitle: a bibliography
By: compiled by F.A. Johne and J. Montgomery-Smith.
Contributors: Montgomery-Smith, J.
Series: Working papers / City University (London). Business School -- no.6; Working papers (City University (London). Business School) -- no.6.
Publisher: CityUniversity Business School, Gresham College
Published: 1978
Place of publication: London
Language: eng