Evaluating the re-branding of BP
Subtitle: a measure of consumer brand equity.
By: Contact bryandibben@hotmail.com for further information
Contributors: London College of Printing.
Series: BA thesis Marketing & Advertising 2002
Publisher: Bryan Dibben
Published: 2002
Place of publication: London
Language: eng
Subjects: Marketing
Genres: Branding
Table of contents: class: section