The organization of international business
By: Mark Casson.
Contributors: Casson, Mark, 1945-
Series: Studies in the economics of trust ;; v. 2
Publisher: E. Elgar Pub.
Published: 1995
Place of publication: Aldershot, Hants, England; Brookfield, Vt., USA
Language: eng
Number of pages: 209
Subjects: International business enterprises -- Management.; Communication in management.; Information resources management.; Information networks.; Information technology -- Costs.
Description: Mark Casson pioneered the use of transaction cost theory to explain the boundaries of the multinational firm. In The Organization of International Business, he extends the internalization theory of the firm to encompass, on the one hand, inter-firm networking and, on the other, the internal organization and managerial structure of the firm.

The key innovation is the distinction between information cost - the cost of gathering information on the assumption that it is true - and transaction cost - the cost of ensuring that the information actually is true. This innovation facilitates a synthesis of transaction cost analysis and organizational behaviour. It also provides new insights into the dynamics of internationalization, and the role of learning in the growth of the firm.
Notes: Includes bibliographical references and index.
"Companion volume: Entrepreneurship and business culture"--P. ix.