Trillion-Dollars Moms
Subtitle: Marketing to a New Generation of Mothers
Publisher: Kaplan Business; Dearborn Trade Pub.
Published: March 1, 2005
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781419504570
Subjects: Sales & marketing; United States; Marketing; Business & Economics; Business / Economics / Finance; New Age consumers; Business/Economics; Mothers; Marketing - General; Consumer Behavior - General; Marketing - Research; Business & Economics / Marketing / General; Women consumers; Industries - Retailing
First sentence: "If you always do what you've always done, you'll always get what you've always gotten."
Description: "In Trillion-Dollar Moms, Bailey and Ulman explain how recent generational shifts have impacted the buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies of successful marketing initiatives, and insights from top business executives." "As the first book to publish original research on the purchasing behaviors of today's multigenerational mothers, Trillion-Dollar Moms is an important tool that will guide you in developing products and services to win over this valuable demographic."--Jacket.