Marketing fundamentals
By: Steward W. Husted, Dale Varble, James R. Lowry.
Contributors: Varble, Dale L.; Lowry, James Rolf.
Publisher: Delmar Publishers
Published: 1993
Place of publication: Albany, NY
Language: eng
Number of pages: 574
Subjects: Marketing.
Notes: Includes bibliographical references (p. 537-546) and indexes.