Marketing Research
Subtitle: Measurement, Method and Application
Edition: 2nd edition
Publisher: CENGAGE Lrng Business Press
Published: August 20, 1998
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9781861521552
Subjects: Market research; Marketing Research; Statistical Methods In The Social Sciences; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General; Marketing - General
Description: "Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies." "This text places a great emphasis on how to generate good measures of marketing concepts and shows how all research is approached from a particular perspective."--BOOK JACKET.