Return on relationship
Contributors: Rose, Kathryn
Publisher: Tate Pub & Enterprises LLC
Published: 2013
Place of publication: [Mustang, Oklahoma]
Language: eng
Number of pages: 133
ISBN-13: 9781625632371; 9781622958207
Subjects: Electronic commerce; Economic aspects; Internet marketing
Description: Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level. (from back cover).
Table of contents: title: Table of contents: Forward; title: Introduction; title: Ch. 1: Your field of dreams: if you build it, will they come?; title: Ch. 2: Take them to dinner fIrst; title: Ch. 3: Determine your product's social market; title: Ch. 4: Converse and convert; title: Ch. 5: Persistence, patience, purpose; title: Ch. 6: Get over yourself; title: Ch. 7: Adding value back into relationships; title: Ch. 8: How do you measure ROR?; title: Ch. 9: Concluding thoughts; title: Endnotes.