Papers, conferences, referate
By: ESOMAR-WAPOR-Congress, 1963, Lucerne/Luzern, Switzerland/Suisse/Schweiz, 16/19 IX. 1963.
Publisher: The congress]
Published: 1963
Place of publication: [Lucerne, Switzerland
Language: eng
Subjects: Advertising -- Research.; Marketing research -- Congresses.
Notes: English and French.