How to start and run a commercial art gallery
By: Edward Winkleman.
Publisher: Allworth Press
Published: 2009
Place of publication: New York, NY
Language: eng
Number of pages: 256
ISBN-13: 9781581156645
Subjects: Art galleries, Commercial -- Management; New business enterprises -- Management
Notes: Includes bibliographical references.
Table of contents: title: Introduction; title: Ch. 1. Education : how to learn what you don't know before opening a gallery; title: Ch. 2. Identity : defining your program, and other branding issues; title: Ch. 3. Business models and customary practices : the primary market; title: Ch. 4.The secondary market; title: Ch. 5. Start-up capital : how much you need and where to get it; title: Ch. 6. Writing a business plan : pulling it all together into an action strategy; title: Ch. 7. Location and build-out issues; title: Ch. 8. Managing cash flow; title: Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork; title: Ch. 10. Staffing and management practices; title: Ch. 11. Promotional efforts : publicity and advertising; title: Ch. 12. Getting expert advice; title: Ch. 13. Art fairs; title: Ch. 14. Artists : where to find them; how to keep them; title: Ch. 15. Collectors : where to find them; how to keep them; title: Ch. 16. Peerage : the art gallery community; title: Appendix; title: The standard art consignment agreement; title: Regional art dealer associations; title: Bibliography.