Strategic Advertising Management
Edition: 2 edition
Publisher: Oxford University Press, USA
Published: July 15, 2005
Language: eng
Format: Paperback
Number of pages: 364
ISBN-13: 9780199274895
Subjects: Business strategy; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Management; Sales promotion; Strategic planning