Marketing costs in consumer goods industries
By: Robert D. Buzzell and Paul W. Farris
Contributors: Farris, Paul; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 76-111; Report (Marketing Science Institute) -- no. 76-111.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Marketing; Costs
Notes: "Marketing Science Institute Research Program working paper"--Cover.

"August 1976."