Market Leadership Strategies for Service Companies
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 11, 1999
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780844224411
Subjects: Advice on careers & achieving success; Sales & marketing management; Service industries; Management; Marketing Management; Service Industries (Economic Aspects); Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; Corporate & Business History - Strategies; Marketing - General; Business & Economics / Marketing / General; Careers - General
First sentence: FOR THE PAST TWO DECADES, SERVICE INDUStries and service companies have emerged from relative obscurity in our business community.