Controversy advertising
Subtitle: how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members.
Contributors: Stridsberg, Albert B.
Series: Communication arts books
Publisher: Hastings House
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 188
Subjects: Advertising; Advertising -- Psychological aspects; Advertising, Public service
Notes: "The analytical text and case examples were prepared by Albert Stridsberg."