Marketing High Technology Services
Edition: 2Rev Ed edition
Publisher: Gower Publishing Company
Published: August 2000
Language: eng
Format: Hardcover
Number of pages: 245
ISBN-13: 9780566082375
Subjects: Engineering: general; Information technology industries; Sales & marketing management; Service industries; Business & Economics; Technology & Industrial Arts; Business/Economics; Engineering (General); General; Consulting engineers; Customer services; High technology industries; Marketing
First sentence: 'The trouble with marketing is that it is a debit against profit.'