Handbook of Market Segmentation
Subtitle: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
Edition: 3 edition
Publisher: Haworth Press
Published: May 2004
Language: eng
Format: Hardcover
Number of pages: 214
ISBN-13: 9780789021564
Subjects: Sales & marketing; Psychographics; Market segmentation; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Marketing - Industrial
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