Customer Lifetime Value
Subtitle: Reshaping the Way We Manage to Maximize Profits
Contributors: David Bejou (Editor); Timothy L. Keiningham (Editor); Lerzan Aksoy (Editor)
Publisher: Best Business Books
Published: November 13, 2006
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9780789034366
Subjects: Personal Finance - General; Management; Business / Economics / Finance; Business & Economics; Personal Finance; Relationship marketing; Customer Service; Customer relations