Werbung, Steuerung des Konsumentenverhaltens
By: Werner Kroeber-Riel, Gundolf Meyer-Hentschel.
Contributors: Meyer-Hentschel, Gundolf.
Series: Konsum und Verhalten ;; Bd. 1
Publisher: Physica-Verlag
Published: 1982
Place of publication: Würzburg
Language: ger
Number of pages: 216
Subjects: Advertising -- Psychological aspects.; Consumers.
Notes: Bibliography: p. [211]-216.