Strategic marketing for nonprofit organizations
Subtitle: cases and readings
By: [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb.
Contributors: Kotler, Philip.; Ferrell, O. C.; Lamb, Charles W.
Edition: 3rd ed.
Publisher: Prentice-Hall
Published: 1987
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 386
Subjects: Nonprofit organizations -- Marketing.; Nonprofit organizations -- Marketing -- Case studies.; Marketing -- Case studies.
Other titles: Cases and readings for marketing for nonprofit organizations.
Notes: Includes bibliographies.
Rev. ed. of: Cases and readings for marketing for nonprofit organizations. c1983.