Genres and genre theory in transition
Subtitle: specialized discourses across media and modes
By: edited by Giuliana Garzone & Cornelia Ilie
Publisher: BrownWalker Press
Published: 2014
Place of publication: Boca Raton, Florida
Language: eng
Number of pages: 260
ISBN-13: 9781612337203
Copyright date: 2014
Subjects: Discourse analysis; Communication and technology; Communication in organizations
Notes: Includes bibliographical references.
Table of contents: title: Genre and genre theory in transition : an introduction / Giuliana Garzone & Cornelia Ilie; title: Revisiting genre analysis in specialized communication : the job advertisement as a case in point / Inger Askehave; title: Evolutions in societal values and discursive practices : their impact on genre change / Giuliana Garzone; title: Scrutinizing hybrid genres on the web : the role of course syllabi in corporate branding / Cornelia Ilie; title: Genre in the creative-practice doctoral thesis : diversity and unity / Brian Paltridge, Sue Starfield, Louise Ravelli, Kathryn Tuckwell, Sarah Nicholson; title: Presidential press conferences : a genre-based analysis of a dialogic genre / Chiara Degano; title: Memoranda of understanding : textual and syntactic aspects / Silvia Cavalieri; title: From blogging to microblogging : the case of Whole Foods Market / Giorgia Riboni; title: 'Every writer is checked for plagiarism' : occluded authorship in academic writing / William Bromwich; title: Foodscaping narratives of EATALY : 'still signs' in a moving context? : an actionist take / Sandra Campagna; title: The boundaries of fear : a diachronic crosscultural insight into the genre of public information films for the prevention of sexually transmitted diseases / Nicola Borrelli; title: American car ads in the 1950s : language, discursive features, multimodality and gender issues / Walter Giordano.