European branding in UK FMCG companies
By: William Ramsey.
Contributors: Oxford Centre for Management studies.
Series: Management research papers -- no.94/13; Management research paper (Templeton College, Management Centre) -- no.94/13.
Publisher: Templeton College, Oxford Centre for Management Studies
Published: 1994
Place of publication: Oxford
Language: eng
Number of pages: 14
Subjects: Consumer goods -- Great Britain -- Marketing.; Consumer goods -- Europe -- Marketing.; Business names.; Brand name products.