Advertising
Subtitle: a framework = guang gao xue jian ming jiao cheng
By: W. Ronald Lane, J. Thomas Russell zhu
Contributors: Russell, Thomas, 1941-
Edition: Di 1 ban
Series: Qing hua guan li xue xi lie ying wen ban jiao cai; Qing hua guan li xue xi lie ying wen ban jiao cai
Publisher: Qing hua da xue chu ban she
Published: 2004
Place of publication: Beijing
Language: eng
Number of pages: 378
ISBN-13: 9787302077695
Subjects: Advertising
Other titles: Guang gao xue jian ming jiao cheng
Notes: Reprint. Original published: Advertising : a framework / W. Ronald Lane, J. Thomas Russell. 1st ed. Upper Saddle River, N.J. : Prentice Hall, ©2001.

Includes bibliographical references and index.