An economy of abundant beauty
Subtitle: Fortune magazine and Depression America
By: Michael Augspurger.
Publisher: Cornell University Press
Published: 2004
Place of publication: Ithaca
Language: eng
Number of pages: 292
Subjects: Fortune.; Corporate culture -- United States -- History.; Art and society -- United States -- History -- 20th century.; American periodicals -- History -- 20th century.; Professions -- United States -- History.; Businessmen -- United States -- History.
Description: "Michael Augspurger's illustrated book examines Fortune's surprising role in American struggles over artistic and cultural authority during the Depression and the Second World War. The elegantly designed magazine, launched in the first months of the Depression, was not narrowly concerned with money-making and finance. Indeed the magazine displayed a remarkable interest in art, national culture, and the "literature of business."" "But even as the "enlightened" business ideology of Fortune grew into the economic common sense of the 1950s, the author maintains, the magazine's cultural ideals struggled with and eventually succumbed to the professional criticism of the postwar era."--BOOK JACKET.
Notes: Includes bibliographical references (p. [263]-285) and index.
Table of contents: title: The business gentleman; title: The contest over professional identity; title: Corporate liberalism in crisis; title: Consensus pluralism and national culture; title: Affirmative visions and adversary doubts; title: Professional leadership and democratic participation; title: Professionalizing pluralism.