Redaktionelles Marketing bei Tageszeitungen
By: Bernhard Möllmann.
Series: Reihe Medien-Skripten,; Bd. 30
Publisher: R. Fischer
Published: 1998
Place of publication: München
Language: ger
Number of pages: 417
Subjects: Newspapers -- Marketing.
Notes: Includes bibliographical references (p. 386-417).
Originally presented as the author's thesis (doctoral)--Universität Hamburg, 1997.