Marketing in the Public Sector
Subtitle: A Roadmap for Improved Performance
Edition: 1 edition
Publisher: Wharton School Publishing
Published: October 16, 2006
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780131875159
Subjects: Sales & marketing; Strategic Planning; Government productivity; Business / Economics / Finance; Business & Economics; Public administration; Business/Economics; Public Affairs & Administration; Management; Marketing - General; Business & Economics / Investments & Securities; Administrative agencies; Citizen participation