Mcluhan
Subtitle: a guide for the perplexed
By: W. Terrence Gordon.
Series: Guides for the perplexed
Publisher: Continuum
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781441126290; 9781441143808
Subjects: McLuhan, Marshall, -- 1911-1980
Notes: Includes bibliographical references and index.
Table of contents: title: Literary links; title: From Madison, Wisconsin to Madison Avenue: the mechanical bride and her electrical brood; title: From media as political forms to understanding media; title: Mcluhan's tool box: from through the vanishing point to laws of media; title: Using Mcluhan's tools: from toothpicks to tech-sex via tetrads.