The idea writers
Subtitle: copywriting in a new media and marketing era
By: Teressa Iezzi
Edition: 1st ed.
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 213
ISBN-13: 9780230613881
Subjects: Advertising copy; Marketing
Notes: "An advertising age book"--Cover.

Includes bibliographical references (p. [203]-207) and index.
Table of contents: title: The creativity age; title: Bernbach to the future; title: The storytellers; title: Digital is not a channel; title: How to not write advertising; title: Life in Adland; title: Bringing ideas to life; title: It's just getting good; title: Appendix 1. And now a few words from Lee Clow; title: Appendix 2. And now a few words from Jeff Goodby.