Marketing
By: Montrose Sommers, James G. Barnes.
Contributors: Barnes, James G.; Sommers, Montrose S.
Edition: 10th [Canadian] ed.
Publisher: McGraw-Hill Ryerson
Published: 2004
Place of publication: Toronto
Language: eng
Number of pages: 566
Subjects: Marketing.
Other titles: Fundamentals of marketing.
Notes: Previous ed., 9th Canadian ed., written by Montrose S. Sommers and James G. Barnes under title: Fundamentals of marketing.

Includes bibliographical references and index.

CR