Bestimmungsfaktoren und theoretische Konzepte eines Marketing-Controlling-Systemes
Subtitle: empirische Untersuchung über Marketing-Controlling in deutschen Industrieunternehmen
By: Gabriele Lehmann.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2269 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2269 =; European university studies. Series V, Economics and management ;; vol. 2269; Europäische Hochschulschriften.; Bd. 2269.
Publisher: Lang; Lang AG International Academic Publishers, Peter
Published: 1998
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 356
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 335-356).
Originally presented as the author's thesis (doctoral)--Universität Freiburg (Breisburg), 1997.