Managing customers' adoption barriers
By: von Silke Claudia Hess.
Publisher: [Fakultät für Betriebswirtschaftslehre der Univesität Mannheim?]
Published: 2009
Place of publication: Mannheim
Language: eng
Number of pages: 173
Subjects: New products -- Marketing; Technological innovations -- Marketing; High technology -- Marketing; Consumers -- Psychology
Notes: Thesis (doctoral)--Universität Mannheim.

Includes bibliographical references (p. 148-171).

Text in English, with some text in German.