Understanding creative business
Subtitle: values, networks, and innovation
By: by Jim Shorthose and Neil Maycroft
Contributors: Maycroft, Neil
Publisher: Gower Pub.; Routledge
Published: 2012
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9781409407140; 9781409407157
Subjects: Creative ability in business
Notes: Includes bibliographical references and index.
Table of contents: title: Values; title: New spectacles for Juliette; title: Why bother? : the expansion of care; title: Taking part in the existence of things : an ecological lens; title: Being good and doing right : a philosophical lens; title: Everyday skills in care : contact lenses; title: Seeing the right priorities : a professional lens; title: Networks; title: From a competitive economy to a creative ecology?; title: How to make friend and influence people; title: Who do i get into bed with?; title: The nature of relationships; title: Organising coral reefs; title: Innovation; title: Mozart and the innovation economy; title: Thinking about the way to do thinking : epistemological choices; title: Different methods : which tools to use, why, when, and how; title: The flow of ideas : creative business innovation; title: "The rules and peculiarities of various instruments" : innovation skills; title: Houses of learning : cultural organizations for cultural innovation; title: Summary; title: Making a good dish of it : where is creativity?; title: Creative business at a transformative moment?.