Synthesis of Mediterranean marine finfish aquaculture
Subtitle: a marketing and promotion strategy
By: by Lara Barazi-Yeroulanos
Contributors: Food and Agriculture Organization of the United Nations; General Fisheries Commission for the Mediterranean (Food and Agriculture Organization of the United Nations)
Series: Studies and reviews, General Fisheries Commission for the Mediterranean -- no. 88; Studies and reviews -- no. 88.
Publisher: Food and Agriculture Organization of the United Nations
Published: 2010
Place of publication: Rome
Language: eng
Number of pages: 198
ISBN-13: 9789251066171
Subjects: Fisheries; Aquaculture industry; Fishery management
Description: "This document ... is an output of the project "Support to the GFCM Working Group on Marketing of Aquaculture Products: Development of a Strategy for Marketing and Promotion of Mediterranean Aquaculture (MedAquaMarket)". The purpose of this report is to provide an overview of the marine aquaculture industry in the Mediterranean and its markets based on national country reports submitted by national marketing experts selected in the Mediterranean countries. Examples from individual countries, where available, have been included to illustrate or explain a certain point or trend. Additional insight obtained through interviews of industry professionals, members of the scientific and academic community and the author's own experience has also been used throughout the document. The experience of this project has clearly illustrated the problem of consistent and reliable data collection for the industry. Informal, experience-based information was often proved to provide a more accurate picture of the state of the industry than official figures, with a discrepancy of more than thirty percent in some countries. However, in comparison with past surveys, it is clear that official data collection systems are becoming more accurate."--P. [4] of cover.
Notes: Includes bibliographical references (p. 163-166)