An application of the Schönemann and Wang individual difference model for preference
By: by Taylor E. Little and William L. Moore.
Contributors: Moore, William L. 1946- joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 516
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University
Published: 1975
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 26
Subjects: Soft drink industry -- United States.; Consumers' preferences -- Mathematical models.
Notes: Bibliography: p. 18-19.