Medium rare
Subtitle: TV's evolution & impact
By: by Ed Papazian.
Edition: Completely rev. and updated.
Publisher: Media Dynamics
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 496
Subjects: Television broadcasting -- United States -- History.; Television broadcasting -- Influence.
Table of contents: title: Fast forward : from Uncle Milty to Seinfeld; title: The many aspects of networking; title: Primetime : programming for the masses; title: Other times, other pastimes; title: Beyond the ratings : motives and benefits; title: Romancing the viewer : the advertiser's game.