The chaos scenario
By: by Bob Garfield
Publisher: Stielstra Publishing
Published: 2009
Place of publication: [Nashville, Tenn..]
Language: eng
Number of pages: 304
ISBN-13: 9780984065103
Subjects: Marketing; Advertising
Notes: Includes index.

"Amid the ruins of mass media, the choice for business is stark: listen or perish."--p. 1 of cover.
Table of contents: title: The art and science of listenomics; title: The death of everything; title: The post-advertising age; title: The world's most successful failure?; title: Talk is cheap; title: The widgetal age; title: Comcast must die; title: Guess; title: Sometimes you just have to Lego; title: Off, off, off Madison; title: The powers that be 2.0; title: Nobody is safe from everybody.