Marketing in the 21st century
By: Bruce D. Keillor, general editor
Contributors: Keillor, Bruce David
Series: Praeger perspectives
Publisher: Praeger; ABC-CLIO, LLC
Published: 2007
Place of publication: Westport, Conn
Language: eng
ISBN-13: 9780275992750; 9780275992767; 9780275992774; 9780275992781; 9780275992798
Subjects: Marketing
Other titles: Marketing in the twenty-first century
Notes: Includes bibliographical references and indexes
Table of contents: title: v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors; title: v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors; title: v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors; title: v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors