Myth in Modern Media Management and Marketing
Publisher: IGI Global
Published: Jun 14, 2019
Language: eng
Format: hardcover
Number of pages: 317
ISBN-13: 9781522591009
Description: "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Notes: Source title: Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services)