Marketing research
Subtitle: measurement and method, a text with cases
By: Donald S. Tull and Del I. Hawkins.
Contributors: Hawkins, Del I.
Edition: 3rd ed.
Publisher: Collier Macmillan
Published: 1984
Place of publication: London
Language: eng
Notes: Earlier edition entitled Marketing Research: meaning, measurements and research,1976. Earlier edition entitled Marketing Research: measurement and method, 1980.