Proceedings of the first annual marketing conference devoted to international marketing management
Subtitle: Halifax, Nova Scotia, Canada, November 3-5, 1983
By: edited by Erdener Kaynak
Publisher: [s.n.]
Published: 1983
Place of publication: Halifax, N.S
Language: eng
Subjects: Export marketing; Management; International trade; Congresses
Other titles: Managing the international marketing function.
Notes: Cover title: Managing the international marketing function : creative challenges of the eighties.

Includes bibliographical references and index.