Adaptive marketing
Subtitle: leveraging real-time data to become a more competitive and successful company
By: Norm Johnston
Edition: First edition.
Publisher: Palgrave Macmillan
Published: 2015
Language: eng
Number of pages: 225
ISBN-13: 9781137462923
Subjects: Marketing; Internet marketing; Data processes
Notes: Includes bibliographical references (pages 213-219) and index.
Table of contents: title: A few words about data; title: The world's largest focus group; title: #happycustomers; title: Exploring the spectrum; title: Blurred lines; title: Heavy lifting; title: Light touch; title: Through the looking glass.