Toyota
By: K. Dennis Chambers.
Series: Corporations that changed the world
Publisher: Greenwood Press
Published: 2008
Place of publication: Westport, Conn
Language: eng
Number of pages: 132
ISBN-13: 9780313350320
Subjects: Toyota Jidōsha Kabushiki Kaisha -- History; Toyota Jidōsha Kabushiki Kaisha
Description: Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? As the author shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step. From peddling ugly 3-cylinder cars, to working with quality guru W. Edwards Deming, to totally revamping production processes, Toyota has never been afraid to chart its own path.
Notes: Includes bibliographical references and index.
Table of contents: title: Origins and history; title: The founders; title: From looms to cars; title: Strategies and innovations; title: Toyota's impact on society and the industrial world; title: Financial results and leadership; title: Toyota invents the future; title: again.