Levels of corporate globalization
Subtitle: developing a measurement scale for global customer management
By: Petra Kuchinka.
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 192
Subjects: Relationship marketing -- Mathematical models.; Customer relations -- Management -- Mathematical models.; Globalization -- Economic aspects -- Mathematical models.; International business enterprises -- Management -- Mathematical models.
Notes: Includes bibliographical references (p. 179-188) and index.