9 brand shaastras
Subtitle: nine successful brand strategies to build winning brands
By: Jagdeep Kapoor.
Publisher: Response Books
Published: 2004
Place of publication: New Delhi; Thousand Oaks, Calif
Language: eng
Subjects: Brand name products -- Marketing; Customer relations
Other titles: Nine brand shaastras
Table of contents: title: Need shaastra : brand category growth strategy; title: Seed shaastra : brand idea growth strategy; title: Heed shaastra : brand awareness growth strategy; title: Deed shaastra : brand trials growth strategy; title: Feed shaastra : brand repeats growth strategy; title: Speed shaastra : brand sales growth strategy; title: Creed shaastra : brand trust growth strategy; title: Breed shaastra : brand market share growth strategy; title: Exceed shaastra : brand profit growth strategy.