Strategic marketing alliances, partnerships, and networks
Subtitle: the logic of cooperation, roots, evaluation and advantage
By: Prathap Oburai, Michael J. Baker
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2006-02-03
Publisher: Indian Institute of Management
Published: 2006
Place of publication: Ahmedabad
Language: eng
Format: [microform] :
Number of pages: 11
Subjects: Relationship marketing; Marketing research
Notes: Includes bibliographical references (leaves 10-11).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2006. 1 microfiche Master microform held by: DLC.