Market share and ROI
Subtitle: a peek at some unobserved variables
By: Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry
Contributors: Farris, Paul; Parry, Mark E
Series: Report / Marketing Science Institute -- no. 93-117; Report (Marketing Science Institute) -- no. 93-117
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Rate of return -- Mathematical models; Market share -- Mathematical models; Marketing -- Decision making; Marketing -- Management
Notes: "Technical working paper."

"September 1993."

Includes bibliographical references (p. 40-41)