The field guide to starting a business
By: by Stephen M. Pollan and Mark Levine.
Contributors: Levine, Mark, 1958-
Publisher: Simon & Schuster
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 255
Subjects: New business enterprises.; Small business.
Other titles: Starting a business.
Notes: "A Fireside book."
Includes index.
Table of contents: title: The entrepreneurial personality; title: Opportunities and risks for today's small business person; title: The idea; title: Putting together your team; title: Your customer and your market; title: Selecting your location; title: Cultivating the right image for your business; title: Finding seed financing; title: Opening the door; title: The pains of unbundling; title: Second-tier financing; title: The anatomy of a business plan; title: Choosing a business structure; title: Financial management; title: How to pick a partner; title: Buying an existing business; title: Buying a franchise; title: Tactics for retail businesses; title: Tactics for service businesses; title: Tactics for home businesses; title: The secrets of success.