Reverse marketing
Subtitle: the new buyer-supplier relationship
By: Michiel R. Leenders, David L. Blenkhorn.
Contributors: Blenkhorn, David L.
Publisher: Free Press; Collier Macmillan
Published: 1988
Place of publication: New York; London
Language: eng
Number of pages: 198
Subjects: Industrial procurement.; Relationship marketing.
Notes: Bibliography: p. 189-190.
Includes index.