CIM Coursebooks 2002-2003 Marketing Environment (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: January 1, 2003
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780750657037
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: Covering the organizational section of the CIM syllabus this first unit of the Marketing Environment Coursebook will provide you with a framework and organizational setting within which you may explore the dynamic interrelationships between businesses and the various environments in which they operate.