Advertising and brand building
Subtitle: principles and case studies
By: edited by Dr. K. Pongiannan, Assistant Professor, Post-graduate and Research Department of Commerce, Government Arts College, Dharmapuri, Tamil Nadu
Publisher: New Century Publications
Published: 2012
Place of publication: New Delhi, India
Language: eng
Number of pages: 194
ISBN-13: 9788177083156
Subjects: Advertising; Brand name products; Branding (Marketing)
Notes: Includes bibliographical references and index.