The professionals look at new products
Subtitle: selected papers from the eighth annual New Products Conference presented by the Detroit Chapter of the American Marketing Association, March 14-15, 1968
By: Brand, Gruber and Company, editors
Contributors: Brand, Gruber, and Co; American Marketing Association. Detroit Chapter
Series: Michigan business papers -- no. 50; Michigan business papers -- no. 50.
Publisher: Bureau of Business Research, Graduate School of Business Administration, University of Michigan
Published: 1969
Place of publication: Ann Arbor
Language: eng
Number of pages: 238
Copyright date: 1969
Subjects: New products