IMC
Subtitle: an integrated marketing communications exercise
By: Bernard C. Jakacki.
Edition: 2nd ed.
Publisher: South-Western College Pub.
Published: 2001
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 75
Subjects: Communication in marketing -- Problems, exercises, etc.; Marketing -- Data processing -- Problems, exercises, etc.; Advertising -- Problems, exercises, etc.; Tourism -- Marketing -- Problems, exercises, etc.
Genres: Problems, exercises, etc.
Other titles: Integrated marketing communications exercise
Notes: Includes bibliographical references.