Qualitative Research in Intelligence and Marketing
Subtitle: The New Strategic Convergence
Publisher: Quorum Books
Published: October 30, 2000
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9781567203660
Subjects: Market research; Management - General; Executive Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business Mathematics; Leadership; Business & Economics / Marketing / General; Business intelligence; Marketing Research
First sentence: "with the techniques of competitive intelligence. Hopefully, by reviewing the work of modern qualitative marketing scholars, competitive intelligence professionals will gain insights regarding how they can restructure their field (and their justification of"