Maximizing customer satisfaction
Subtitle: meeting the demands of the new global marketplace
By: prepared and published by Business International Corporation.
Contributors: Business International Corporation.
Series: Research report / Business International; Research report (Business International Corporation)
Publisher: The Corporation
Published: 1990
Place of publication: New York, N.Y. (215 Park Ave. So., New York 10003)
Language: eng
Number of pages: 116
Subjects: Consumer satisfaction.; International business enterprises.; Consumer satisfaction -- Case studies.
Notes: Includes bibliographical references.