The global brand ceo
Subtitle: building the ultimate marketing machine
By: Marc de Swaan Arons & Frank van den Driest
Contributors: Driest, Frank van den., joint author
Edition: 2nd ed.
Publisher: Airstream International
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 320
ISBN-13: 9780615387086
Subjects: Branding (Marketing); Business names; Corporate image; Advertising; Stratégie de marque; Raison sociale; Entreprises; Image; Branding