Product Development
Subtitle: Meeting the Challenge of the Design-Marketing Interface
Contributors: Wim G. Biemans (Editor)
Publisher: John Wiley & Sons Ltd (Import)
Published: June 1995
Language: eng
Format: Paperback
Number of pages: 362
ISBN-13: 9780471953531
Subjects: Production & quality control management; Research & development management; New products; Project Management; Business / Economics / Finance; Reference; Product management; Development - Business Development; Marketing - General; Design, Industrial; Marketing