The portable MBA in marketing
By: Alexander Hiam, Charles D. Schewe.
Contributors: Schewe, Charles D., 1942-
Series: The Portable MBA series
Publisher: J. Wiley
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 464
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 451-452) and index.