Kellogg on strategy
Subtitle: concepts, tools, and frameworks for practitioners
By: David Dranove and Sonia Marciano.
Contributors: Marciano, Sonia.
Publisher: John Wiley; John Wiley & Sons
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 234
Subjects: Strategic planning; Strategic planning -- Case studies; Industrial management
Genres: Case studies.
Description: "Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer."

"The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you."--Jacket.