Perceived quality
Subtitle: how consumers view stores and merchandise
By: edited by Jacob Jacoby, Jerry C. Olson. --
Contributors: Jacoby, Jacob.; Olson, Jerry Chipman, 1917-
Place of publication: Lexington, Mass
Number of pages: 311
Subjects: Consumers' preferences -- Addresses, essays, lectures; Quality of products -- Addresses, essays, lectures; Selectivity (Psychology) -- Addresses, essays, lectures
Notes: Includes bibliographies and index.

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