Donor relations
Subtitle: the essential guide to stewardship policies, procedures, and protocol
By: [editors Karla Taylor and Shannon Joyce].
Contributors: Taylor, Karla.; Joyce, Shannon.; Council for Advancement and Support of Education.
Series: Newcomer series
Publisher: Council for Advancement and Support of Education
Published: 1999
Place of publication: Washington, DC
Language: eng
Number of pages: 97
Subjects: Fund raising.
Description: A guide for institutions regarding how to improve all aspects of their donor relations/stewardship programs, since caring for supporters and their valued contributions can lead to future donations.
Notes: Includes bibliographical references (p. 75-96.)
Table of contents: value: Stewardship's true role: to honor and protect / Tracy G. Savage; value: The basics of donor communication / Irene M. Bunin; value: The basics of acknowledgment / Jeanne McKown; value: Stewarding named funds / Marcia Novak; value: Using technology to support stewardship / Tammie L. Ruda; value: Donor recognition societies / Tammie L. Ruda; value: Special events for special people / Sherry Noden; value: Appendix A: Sample donor relations documents; value: Appendix B: Related currents articles; value: Appendix C: Bibliography of donor relations resources.