Comic-con and the business of pop culture
Subtitle: strategies for success in the digital transmedia era
By: by Rob Salkowitz
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 292
ISBN-13: 9780071797023
Subjects: Webcomics; Authorship; Marketing; Popular culture; Technological innovations; Economic aspects; Comic books, strips
Notes: Includes bibliographical references and index.