Behavioral pricing
By: Guest editors Hooman Estelani and Sarah Maxwell
Series: Journal of Product & Brand Management. No. 6 -- vol. 13; Journal of Product & Brand Management -- v. 13.
Publisher: Emerald Group Pub.
Published: 2004
Place of publication: Bradford, England
Language: eng
Format: [electronic resource] /
Number of pages: 76
ISBN-13: 9781845440251; 9781845441890
Subjects: Sales & Selling; Management; Pricing; New products; Electronic books; Marketing; BUSINESS & ECONOMICS
Description: Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
Notes: Includes bibliographical references.

Description based on print version record.
Table of contents: title: Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency;