Mass communication research methods
By: edited by Anders Hansen.
Contributors: Hansen, Anders.
Series: Sage benchmarks in social research methods
Publisher: SAGE; SAGE Publications Ltd
Published: 2009
Place of publication: London
Language: eng
Number of pages: 1592
ISBN-13: 9781412930048
Subjects: Mass media -- Research -- Methodology
Notes: Includes bibliographical references.
Table of contents: title: Volume 1.  Asking the right questions (theory, history, traditions, context in mass communication research).  Theory in media research / Oliver Boyd-Barrett; title: The complementarity of qualitative and quantitative methodologies in media and communication research / Klaus Bruhn Jensen; title: Media, culture and modern times : social science investigations / Graham Murdock; title: Remarks on administrative and critical communications research / Paul Felix Lazarsfeld; title: Media sociology : the dominant paridigm / Todd Gitlin; title: Communication research : one paradigm, or four? / Karl Erik Rozengren; title: The three paradigms of mass media research in mainstream communication journals / W. James Potter, Roger Cooper and Michel Dupagne; title: The new revisionsim in mass communication research : a reappraisal / James Curran; title: Mass communication research : asking the right questions / James D. Halloran; title: Cultural compliance and critical media studies / Greg Philo and David Miller; title: Researching media institutions, organisations, professionals and production.  The history of media institutions.  Finding data, reading patterns, telling stories : issues in the historiography of television / John Corner; title: Problems and possibilities in the writing of broadcasting history / Asa Briggs; title: Media professionals and media production.  Participant observation : researching news production / Simon Cottle; title: The research method / Philip Elliott; title: News as purposive behavior : on the strategic use of routine events, accidents, and scandals / Harvey Molotch and Marilyn Lester; title: Four approaches to the sociology of news / Michael Schudson; title: Media gatekeeping / Pamela J. Shoemaker; title: Research approaches / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan; title: New(s) times : toward a 'second wave' of news ethnography / Simon Cottle; title: Holism, communion and conversion : integrating media consumption and production research / David Deacon; title: Volume 2.  Researching media institutions, organisations, professionals and production (continued).  Political economy (media institutions).  The political economy of communications / Janet Wasko; title: Communications policy research.  Facing in : researchers and academia / Sandra Braman; title: Media policy paradigm shifts : toward a new communications policy paradigm / Jan van Cuilenburg and Denis McQuail; title: Researching media content and representation.  Content analysis.  Overview of media research methodologies : media output / Barrie Gunter; title: Reflections : ethnographic content analysis / David L. Altheide; title: Two approaches to the study of advertisements / William Leiss, Stephen Kline and Sut Jhally; title: Reading the news / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan; title: Semiotics and discourse analysis.  Semiotic analysis / Arthur Asa Berger; title: 'Suit, tie and a touch of juju' : the ideological construction of Africa : a critical discourse analysis of news on Africa in the British press / Heather Jean Brookes; title: How to view commercials / Paul Rutherford; title: Discourse analysis / Rosalind Gill; title: Structural and narrative analysis.  Narrative and genre / Horace Newcomb; title: Structural analysis and mass communication / Olivier Burgelin; title: Introduction to the structural analysis of narratives / Roland Barthes; title: Narrative strategies in television science : a case study / Roger Silverstone; title: Re(de)fining narrative events : examining television narrative structure / Michael J. Porter, Deborah L. Larson, Allison Harthock and Kelly Berg Nellis; title: Volume 3.  Researching media content and representation (continued).  Framing analysis.  The constructionist approach to framing : bringing culture back in / Baldwin Van Gorp; title: The framing project : a bridging model for media research revisited / Stephen D. Reese; title: Framing : toward clarification of a fractured paradigm / Robert M. Entman; title: Cascading activation : contesting the White House's frame after 9/11 / Robert M. Entman; title: Getting framed : the media shape reality / Charlotte Ryan; title: The power of a frame : an analysis of newspaper coverage of tobacco issues : United States, 1985-1996 / Claudia L. Menashe and Michael Siegel; title: The empirical approach to the study of media framing / James W. Tankard, Jr.; title: Linguistic and rhetorical analysis.  An integration of corpus-based and genre-based approaches to text analysis in EAP/ESP : countering criticisms against corpus-based methodologies / Lynne Flowerdew; title: Corpus linguistics and critical discourse analysis : examining the ideology of sleaze / Debbie Orpin; title: Figures of rehetoric in advertising language / Edward F. McQuarrie and David Glen Mick; title: From 'politically correct councillors' to 'Blairite nonsense' : discourses of 'political correctness' in three British newspapers / Sally Johnson, Jonathan Culpeper and Stephanie Suhr; title: Tampering with nature : 'nature' and the 'natural' in media coverage of genetics and biotechnology / Anders Hansen; title: The meanings of 'risk' : a view from corpus linguistics / Craig Hamilton, Svenja Adolphs and Brigitte Nerlich; title: Visual analysis.  Analysing visuals : still and moving images / Simon Cottle; title: Rhetoric of the image / Roland Barthes; title: The determinations of news photographs / Stuart Hall; title: Building the world's visual language : the increasing global importance of image banks in corporate media / David Machin; title: Taking television seriously : a sound and image bite analysis of presidential campaign coverage, 1992-2004 / Erik P. Bucy and Maria Elizabeth Grabe; title: Researching media and communication in society : consumption, audiences, politics, problems and pleasures.  Five traditions in search of the audience / Klaus Bruhn Jensen and Karl Erik Rosengren; title: The challenge of changing audiences : or, what is the audience researcher to do in the age of the internet? / Sonia Livingstone; title: Audience and readership research / Jenny Kitzinger; title: Survey research.  Survey research / Pamela J. Shoemaker and Maxwell E. McCombs; title: The BBC internet study : general methodology / Stian Reimers; title: Volume 4.  Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued).  Focus group research.  The focused interview / Robert K. Merton and Patricial L. Kendall; title: The methodology of focus groups : the importance of interaction between research participants / Jenny Kitzinger; title: From focus groups to editing groups : a new method of reception analysis / Brent MacGregor and David E. Morrison; title: Rethinking the focus group in media and communications research / Peter Lunt and Sonia Livingstone; title: Selected key models in media audience and influence research.  Cultivation analysis.  Growing up with television : the cultivation perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli; title: Agenda-setting.  The agenda-setting function of mass media / Maxwell E. McCombs and Donald L. Shaw; title: Reception analysis.  Patterns of involvement in television fiction : a comparitive analysis / Tamar Liebes and Elihu Katz; title: Uses & gratifications.  Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin; title: Political and public opinion influence.  The media, public opinion, and political action / Holli A. Semetko; title: Television, public opinion and the war in Iraq : the case of Britain / Justin Lewis; title: Effects of news coverage on policy attention and actions : a closer look into the media-policy connection / Itzhak Yanovitzky; title: Constructionism.  The rise and fall of social problems : a public arenas model / Stephen Hilgartner and Charles L. Bosk; title: Media discourse and public opinion on nuclear power : a constructionist approach / William A. Gamson and Andre Modigliani; title: Doing communication research : sources & resources, the research process.  Using data archives for secondary analysis / Clive Seale; title: Dealing with documentation / David Deacon, Michael Pickering, Peter Golding and Graham Murdock; title: Mass media research and the internet / Roger D. Wimmer and Joseph R. Dominick; title: Reaching conclusions, evaluating the research, writing the report / Ina Bertrand and Peter Hughes.