Toward the development of industry standards for response and nonresponse rates
By: by Frederick Wiseman and Philip McDonald
Contributors: McDonald, Philip, author
Series: Working paper (Marketing Science Institute); Report (Marketing Science Institute) -- no. 80-101; Report (Marketing Science Institute); Report (Marketing Science Institute) -- no. 80-101.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Market surveys; Terminology; Marketing research
Other titles: Response and nonresponse rates.
Notes: Bibliography: p. 32-33.