Analyzing variations in advertising and promotional expenditures
Subtitle: key correlates in consumer, industrial andservice markets
By: by Siva K. Balasubramanian and V. Kumar.
Contributors: Kumar, V.; Marketing Science Institute.
Series: Working paper / Marketing Science Institute research program
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Notes: Report no.90-109.