Mythological barriers to the use of marketing research by small and non-profit organizations
By: Alan R. Andreasen
Series: BEBR faculty working paper -- no. 790; BEBR faculty working paper -- no. 790.
Publisher: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign
Published: 1981
Place of publication: [Urbana]
Language: eng
Number of pages: 19
Notes: "Working draft: not to be quoted without permission."

Bibliography: p. 18-19.