Consumer-oriented packaging.
Contributors: American Management Association. Packaging Division.
Series: AMA management bulletin, no. 106
Publisher: American Management Association, Packaging Division
Published: 1967
Place of publication: [New York
Language: eng; jpn
Number of pages: 28
Subjects: Packaging -- Addresses, essays, lectures.
Notes: Bibliographical footnotes.
Table of contents: title: New concepts in packaging, by G. Goldberg.; title: Advertising and packaging: the agency role in the relationship, by E. S. Mahany.; title: A reappraisal of consumer package performance, by D. J. Freiman.; title: Increased profit through improved packaging, by T. W. Wuerthner.; title: Centralized meat packaging; fresh versus frozen, by W. O. Griffiths.; title: Quality and its control, by C. H. Bubb.