The power of cult branding
Subtitle: how 9 magnetic brands turned customers into loyal followers (and yours can, too)
By: Matthew W. Ragas, B.J. Bueno.
Contributors: Bueno, B. J.
Edition: 1st ed.
Publisher: Prima
Published: 2002
Place of publication: Roseville, Calif
Language: eng
Number of pages: 178
Subjects: Branding (Marketing)
Description: "Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.
Notes: Includes biblographical references and index.