Transcript proceedings
Subtitle: brand building research : the contribution of research to brand equity : a two-day Advertising Research Foundation Key Issues Workshop, the New York Hilton, February 14-15, 1995.
Publisher: Advertising Research Foundation
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 323
Subjects: Brand name products -- Research -- Congresses.; Brand choice -- Research -- Congresses.; Advertising -- Brand name products -- Congresses.
Genres: Congresses.
Other titles: Brand building research, the contribution of research to brand equity; Advertising Research Foundation brand building research workshop; Brand building research workshop