Sports Marketing and the Psychology of Marketing Communication (Advertising & Consumer Psychology)
Contributors: Lynn R. Kahle (Editor); Chris Riley (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum Associates
Published: July 2005
Language: eng
Format: Paperback
Number of pages: 440
ISBN-13: 9780805857900
Subjects: Sales & marketing; Sport & leisure industries; Industries - General; Psychology; Business / Economics / Finance; Reference; General; Business & Economics / Consumer Behavior
First sentence: Consumer behavior is the foundation of all marketing.