A study of marketing generalizations
By: by Randall L. Schultz and Robert P. Leone.
Contributors: Leone, Robert P., joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 563
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1976
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 17
Subjects: Marketing.
Notes: Bibliography: leaves 14-17.