Aesthetics in marketing
By: Rajat K. Baisya, G.Ganesh Das.
Contributors: Das, G. Ganesh.
Publisher: Response Books
Published: 2008
Place of publication: New Delhi; Thousand Oaks, Calif
Language: eng
ISBN-13: 9780761935957
Subjects: Market segmentation; Consumers' preferences; New products; Aesthetics
Notes: Includes index.