Small Price to Pay
Subtitle: Consumer Culture on the Canadian Home Front, 1939-45
Publisher: University of British Columbia Press
Published: 2013
Language: eng
Number of pages: 288
ISBN-13: 9780774823630
Subjects: Consumption (economics); Marketing, social aspects; World war, 1939-1945, canada; Canada, economic conditions
Description: "We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. Graham Broad explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society in wartime. Governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets, and advertisers tempted them with fresh groceries, glamorous movies, and new cars and appliances. Broad reveals that our greatest generation was t impervious to temptation but rather embarked on one of the biggest spending booms in our nation's history."--Published in association with the Canadian War Museum.