Consumer behavior
Subtitle: marketing strategy perspectives
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 698
Subjects: Consumer behavior.; Marketing.
Notes: Includes bibliographies and indexes.