A big ticket
Subtitle: sports and commercialism
By: Evaleen Hu.
Publisher: Lerner
Published: 1998
Place of publication: Minneapolis
Language: eng
Number of pages: 96
Subjects: Sports -- United States -- Marketing -- Juvenile literature.; Sports -- Economic aspects -- United States -- Juvenile literature.; Professional sports -- Marketing.; Professional sports -- Economic aspects.; Sports -- Marketing.; Sports -- Economic aspects.
Description: Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.
Notes: Includes bibliographical references (p. 88-93) and index.