How To Build A Subscription Business
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740307108
Table of contents: title: Content; title: 1. Introduction; title: 2. Why subscription?; title: 2.1. Why consumers love subscription businesses; title: 2.2. Why companies benefit from the subscription model; title: 2.3. Overview; title: 3. How to build a subscription business; title: 3.1. The seven stages; title: 4. Subscription modelling; title: 5. Subscription systems; title: 6. Acquisition; title: 7. Customer retention; title: 8. Customer expansion; title: 9. Customer win-back; title: 10. Analytics; title: 11. Conclusions; title: Appendix. 40 great subscription services to try before you die; title: References; title: Endnotes