Sensory marketing
Subtitle: research on the sensuality of products
By: editor, Aradhna Krishna.
Contributors: Krishna, Aradhna.
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781841697536; 9781841698892
Subjects: Marketing -- Psychological aspects; New products -- Psychological aspects; Sensuality; Senses and sensation; Consumer behavior
Notes: Includes bibliographical references and index.