Otto Kleppner's Advertising procedure
By: Thomas Russell, Glenn Verrill.
Contributors: Russell, Thomas, 1941-; Verrill, Glenn.
Edition: 9th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 665
Subjects: Advertising.
Notes: Bibliography: p. 627-629.
Includes index.