Preadolescent children's attitudes toward television commercials
By: Clara P. Ferguson.
Series: Studies in marketing ;; no. 21
Publisher: Bureau of Business Research, Graduate School of Business, University of Texas at Austin
Published: 1975
Place of publication: [Austin]
Language: eng
Number of pages: 74
Subjects: Television advertising and children -- United States.
Notes: Bibliography: p. 69-74.