Branding demystified
Subtitle: plans to payoffs
By: Harsh V. Verma.
Publisher: Response Books; SAGE Publications Pvt. Ltd
Published: 2010
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 264
ISBN-13: 9788132102342
Subjects: Branding (Marketing) -- Management; Communication in marketing
Notes: Includes bibliographical references.
Table of contents: title: Why brands?; title: What is a brand?; title: Brand transformation; title: Brand vision : concepts and creation; title: Pushing the brand to higher orbits; title: Pressing hot buttons in consumer value space; title: Internal and external leveraging of brand assets; title: Decoding branding strategy; title: Shifting brand gears to stay connected; title: Power branding : unequal among equals.