The new direct marketing
Subtitle: how to implement a profit-driven database marketing strategy
By: David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
Contributors: Batra, Rajeev.; David Shepard Associates.
Edition: 3rd ed.
Publisher: McGraw Hill
Published: 1999
Place of publication: New York, N.Y
Language: eng
Number of pages: 716
Subjects: Direct marketing -- Data processing.; Database marketing.; Database management.; Direct marketing -- Statistical methods.; Internet marketing.
Notes: Includes index.