What you need to know about marketing
By: Simon Middleton
Publisher: Capstone
Published: 2011
Place of publication: Chichester, West Sussex
Language: eng
Number of pages: 268
ISBN-13: 9780857081506
Subjects: Marketing; Management
Description: Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
Notes: Includes index.