Risky business
Subtitle: unlocking unconscious biases in decisions
By: Anna Withers and Mark Withers ; foreword by Andrew Haines, OBE (CEO, Civil Aviation Authority)
Contributors: Withers, Mark, author
Publisher: Libri Publishing; Libri Publishing Limited
Published: 2016
Place of publication: Faringdon, Oxfordshire
Language: eng
Number of pages: 388
ISBN-13: 9781911450009; 9781911450016; 9781909818798; 9781911450023
Subjects: Decision making; Industrial management; Judgment; Decision Making; Prise de décision; Gestion d'entreprise; Jugement; PSYCHOLOGY; Cognitive Psychology; SCIENCE; Cognitive Science
Description: Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases are embodied into eight memorable characters that help us to avoid these pitfalls and make better decisions. --Provided by publisher.
Notes: Includes bibliographical references (pages 369-383) and index.
Table of contents: title: Cover; Title Page; Copyright; Dedication; Praise; Contents; Illustrations; Foreword by Andrew Haines, OBE; Preface; Introduction; Why Choose this Book?; Part 1: What You See Isn't Always What You Get; 1. The Illusion of Certainty; 2. The RISK in Our Decisions; 3. How Relationships Influence Our Decisions; 4. How Self-Interest Influences Our Decisions; 5. How Thinking Shortcuts Influence Our Decisions; 6. How Our Knowledge and Experience Influence Our Decisions; Part 2: The Characters in Our Heads; 7. Breaking Patterns of Thinking; 8. Making the Unconscious Conscious; 9. The Writer.; title: 10. The Knight11. The Gambler; 12. The Butler; 13. The Judge; 14. The Captain; 15. The Archivist; 16. The Prisoner; Part 3: Making Better Decisions; 17. Holding up the Mirror; 18. Creating a Decision-friendly Environment ; 19. Going Further; Appendix: How Thinking Errors Map onto the Hidden R-I-S-K"!Framework; Acknowledgements; Notes; Index.