Strategic management
Subtitle: planning for domestic & global competition
By: John A. Pearce II, Richard B. Robinson, Jr
Contributors: Robinson, Richard B. (Richard Braden), 1947-
Edition: 13th ed.
Series: Strategic management
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York, NY
Language: eng
ISBN-13: 9780078029295
Subjects: Strategic planning
Table of contents: title: Overview of strategic management; title: Strategic management; title: Strategy formulation; title: Company mission; title: Corporate social responsibility and business ethics; title: The external environment; title: The global environment; title: Internal analysis; title: Long-term objectives and strategies; title: Business strategy; title: Multibusiness strategy; title: Strategy implementation, control, and innovation; title: Implementation; title: Organizational structure; title: Leadership and culture; title: Strategic control; title: Innovation and entrepreneurship; title: Cases; title: Guide to strategic management case analysis; title: Glossary G-1; title: Photo credits P-1; title: Name index I-1; title: Subject index I-9; title: Case study index I-19.