A simple path to sustainability
Subtitle: green business strategies for small and medium-sized businesses
By: Fred Andreas ... [et al.], editors
Publisher: Praeger
Published: 2011
Place of publication: Santa Barbara, Calif
Language: eng
Format: [electronic resource] :
Number of pages: 253
ISBN-13: 9780313382703; 9780313382697
Subjects: Development; Social responsibility of business; Sustainable development; Environmental aspects; Small business; BUSINESS & ECONOMICS; Sustainable Development
Description: "A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits."--EBL book details.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Part I: Overview; title: Introduction; title: Measuring Costs and Benefits; title: Part II: Sustainability Cases For Small To Medium-Sized Firms; title: Eco-Products; title: Barrett Studio Architects, Boulder, Colorado; title: Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton; title: Boulder Community Hospital; title: The Digital Frontier; title: Boulder Valley Credit Union: "Better Banking Naturally"; title: New Belgium Brewery; title: Guaranteed Recycling Xperts: A Cleantech Business That Wasn't; title: Denver Machine Shop: Sustainability through Four Generations; title: First Affirmative Financial Network: Responding to Socially Conscious Market Demand; title: Boulder Outlook Hotel; title: Part III: Overall Lessons; title: Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability; title: Glossary; title: Index.