Data models and analytic models for product maps
By: by Edgar A. Pessemier, Forrest S. Carter and Glen R. Jarboe.
Contributors: Carter, Forrest S., joint author.; Jarboe, Glen R., joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 690; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 690.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1979
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 25
Subjects: Product management -- Mathematical models.; Marketing -- Management -- Mathematical models.
Notes: Bibliography: p. 25.