Competitive marketing strategies in a European context
Subtitle: teaching kit
By: Jean-Pierre Jeannet.
Contributors: International Management Development Institute.
Publisher: International Management Development Institute
Published: 1987
Place of publication: Lausanne
Language: eng
Table of contents: value: Contents: Competitive marketing strategies in a European context/by Jean-Pierre Jeannet - Competitive marketing strategies in a European context: teacher's manual/by Jean-Pierre Jeannet.