Innovation 
Subtitle: Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)
Edition: 1st edition
Publisher: Collins
Published: July 2, 1997
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780887307713
Subjects: Business strategy; Management & management techniques; Technological innovations; Research And Development Management; Management; United States; Organization Development; Business & Economics; Business / Economics / Finance; Business/Economics; New products; Management - General; Corporate & Business History - Strategies; Entrepreneurship; Business & Economics / General; Case studies; Manufactures
First sentence: In reading the case studies in this book, we realized anew how crucial and comprehensive innovation has become in today's economy.