Ads, fads, and consumer culture
Subtitle: advertising's impact on American character and society
By: Arthur Asa Berger
Edition: 2nd ed
Publisher: Rowman & Littlefield Pub.
Published: 2004
Place of publication: Lanham, Md
Language: eng
Number of pages: 197
Subjects: Advertising -- United States; Popular culture -- United States; Consumer education -- United States
Notes: Includes bibliographical references (p. 189-192) and index
Table of contents: title: Advertising in American society; title: Consumer cultures; title: Advertising and the communication process; title: Running it up a flagpole to see if anyone salutes; title: Sexuality and advertising; title: Political advertising; title: The marketing society; title: Analyzing print advertisements; title: Analyzing television commercials: the Macintosh "1984" commercial; title: Where next?