Getting returns from service quality
Subtitle: is the conventional wisdom wrong?
By: Roland T. Rust, Christine Moorman, and Peter R. Dickson
Contributors: Moorman, Christine; Dickson, Peter R.; Marketing Science Institute
Series: Working paper series / Marketing Science Institute -- no. 00-120; Report (Marketing Science Institute) -- no. 00-120
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge
Language: eng
Number of pages: 48
Subjects: Service industries; Marketing; Consumer satisfaction; Customer services
Notes: Includes bibliographical references.