Doing Style
Subtitle: Youth Culture and Mass Mediation in South India
Publisher: University of Chicago Press
Published: 2016
Language: eng
Number of pages: 352
ISBN-13: 9780226327716
Subjects: College students, india; Fashion; Popular culture, india; India, social life and customs
Description: "In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call "style" anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity"--Publisher's website.