Inside Steve's brain
By: by Leander Kahney.
Edition: Expanded ed.
Publisher: Portfolio; Portfolio Hardcover
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781591842972
Subjects: Jobs, Steven, -- 1955-; Apple Computer, Inc. -- Management; Computer industry -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Focus : how saying "no" saved apple; title: Despotism : Apple's one man focus group; title: Perfectionism : product design and the pursuit of excellence; title: Elitism : hire only "A" players, fire the bozos; title: Passion : putting a ding in the universe; title: Inventive spirit : where does the innovation come from?; title: Case study : how it all came together with the iPod; title: Total control : the whole widget; title: Steve Jobs's battle with cancer.