Consumer research inputs to public policy and legal decisions
Subtitle: workshop report, summary version
By: by William L. Wilkie and Stephen A. Greyser.
Contributors: Greyser, Stephen A., joint author.; Association for Consumer Research (U.S.)
Series: Special report - Marketing Science Institute; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 15
Subjects: Consumers -- Congresses.; Public interest -- Congresses.; Marketing research -- Congresses.
Notes: "P-53-C."
A summary report on a workshop held during the Nov. 1973 meeting of the Association for Consumer Research in Boston, which originally appeared in the Proceedings of the ACR conference, Advances in consumer research, edited by S. Ward and P. Wright.