Storyscaping
Subtitle: stop creating ads, start creating worlds
By: Gaston Legorburu & Darren McColl, SapientNitro
Contributors: McColl, Darren, author
Publisher: Wiley
Published: 2014
Language: eng
Number of pages: 244
ISBN-13: 9781118823286
Subjects: Branding (Marketing); Advertising; Storytelling
Description: "Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Notes: Includes bibliographical references (pages 232-239) and index.