Then we set his hair on fire
Subtitle: insights and accidents from a Hall-of-Fame career in advertising
By: Phil Dusenberry.
Publisher: Portfolio
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 290
Subjects: Advertising -- Psychological aspects; Insight; Differentiation (Cognition); Creative ability in business
Other titles: Insights and accidents from a Hall-of-Fame career in advertising
Notes: Includes bibliographical references and index.