Sports, Inc.
Subtitle: 100 years of sports business : event evolution ...
By: by Phil Schaaf.
Publisher: Prometheus Books
Published: 2004
Place of publication: Amherst, N.Y
Language: eng
Number of pages: 394
Subjects: Sports -- Economic aspects; Sports -- Marketing
Other titles: 100 years of sports business; One hundred years of sports business
Description: "In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Timeline of the modern era; title: Visionaries shape the industry; title: Laying a foundation : ownership and administration; title: From simple ambition to sports institution; title: Sports stew : society, politics, and traditions influencing the games; title: TV is king; title: Sponsorship : developing a marketing platform; title: The stadium game; title: Leveraging the sports platform in the modern era; title: Goin' global; title: Sell, sell, sell; title: The future : owning and shaping the sports industry.