Impact of prior familiarity and cognitive complexity on information processing rules
By: [C.W. Park], Jagdish N. Sheth
Contributors: Sheth, Jagdish N, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 237; Faculty working papers -- no. 237.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 17
Subjects: Human information processing; Consumers' preferences
Notes: C.W. Park appears first in caption title.

Includes bibliographical references (p. 13-17).