Pharmaceutical Product Strategy
Subtitle: Using Dynamic Modeling for Effective Brand Planning
Publisher: Informa Healthcare
Published: December 28, 2004
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9780849327292
Subjects: Pharmacy; Mathematical models; Drugs; Medical; Medical / Nursing; Pharmacology; Pharmaceutical industry; Marketing - General; Medical / Pharmacology; Brand name products; Marketing
First sentence: The challenges facing the pharmaceutical business world over the last decade are no secret to industry analysts or the interested observer.
Description: "A basic business modeling book can give you technical information on applying business models, and a basic marketing book can give you an understanding of branding, but none of them cover the issues singular to the pharmaceutical industry. Focusing on these unique issues, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning provides detailed solutions to the challenges involved in product launches, the brand planning process, and the modeling of patient, physician, and prescription data to predict a product's success."--Jacket.