The consumer's mind
Subtitle: a preliminary inquiry into the emerging problems of consumer evidence and the law
By: [by] Gary G. Gerlach
Series: Marketing Science Institute. Working paper
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 62
Subjects: Advertising -- Social aspects -- United States; Consumer protection -- United States; Advertising laws -- United States
Notes: Includes bibliographical references