Beyond the buzzwords
Subtitle: health care marketing that works
By: Monica Moore, editor.
Contributors: Moore, Monica.
Publisher: Capitol Publications
Published: 1987
Place of publication: Alexandria, VA (1101 King St., Suite 444, Alexandria 22314)
Language: eng
Number of pages: 108
Subjects: Medical care -- Marketing.
Other titles: Health care competition week.
Notes: "Compilation of 1986 HCCW marketing stories"--Introd.