Visual communication in advertising
By: by John R. Rossiter, Larry Percy
Contributors: Percy, Larry
Series: Research working paper / Columbia University, Graduate School of Business -- no. 231A; Research working papers (Columbia University. Graduate School of Business) -- no. 231A.
Publisher: Columbia University, Graduate School of Business
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 65
Subjects: Advertising; Psychological aspects; Motivation research (Marketing)