Information Technology Enabled Customer Service
Publisher: IGI Global
Published: November 4, 2002
Language: eng
Format: Hardcover
Number of pages: 298
ISBN-13: 9781591400486
Subjects: Applications of Computing; Business information systems; Customer services; Management; Electronic Commerce; Computers; Business / Economics / Finance; International business enterprises; Computer Books: General; International business enterpr; Information Management; Customer Service; Information Technology; Technological innovations; Communication systems
First sentence: This chapter focuses on the concept of Electronic Customer Relationship Management (eCRM) in the context of a business-to-business marketing environment.