Marketing Management Bundle: Making Marketing Happen: How Great Companies Make Strategic Planning Work
Publisher: Butterworth-Heinemann
Published: Jul 13, 2005
Language: eng
Number of pages: 336
ISBN-13: 9780750662482
Description: "Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know what the traditional text books say but need to make it work in the real world."--Jacket.