Television and political advertising
By: edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
Contributors: Biocca, Frank.; University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication.
Series: Communication; Communication (Hillsdale, N.J.)
Publisher: L. Erlbaum Associates; Routledge
Published: 1991
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 364
Subjects: Advertising, Political; Advertising, Political -- Psychological aspects; Television in politics
Notes: Includes bibliographical references and indexes.
Table of contents: title: v. 1. Psychological processes; title: v. 2. Signs, codes, and images.