News for a change
Subtitle: an advocate's guide to working with the media
By: Lawrence Wallack ... [et al.].
Contributors: Wallack, Lawrence Marshall.
Publisher: Sage Publications; SAGE Publications, Inc; Sage Publications, Inc
Published: 1999
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 152
Subjects: Press and politics -- United States.; Press and propaganda -- United States.; Advocacy advertising -- United States.; Social advocacy -- United States.; United States -- Politics and government -- 1993-2001.
Description: "This book serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts. Each chapter is jam-packed with basic principles, practical suggestions, clear examples, and specific tips to help put the power of the news media to work for social change. Most important, it provides approaches that you can apply now. From pitching stories to developing media bites to answering the questions you dread most, this book will help you become a media-savvy advocate.

If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.
Notes: Includes bibliographical references (p. 141-142) and index.
Table of contents: title: Foreword by Makani Themba-Nixon I; title: Preface; title: Introduction; title: Developing strategy; title: Getting to know the media; title: Thinking like a journalist: getting attention; title: Thinking like an advocate: shaping the story; title: Creating news; title: Talking to journalists; title: Editorial page strategies; title: Other strategies: paid advertising, talk radio and the Internet; title: Evaluation: how to tell if your media work is successful; title: Conclusion; title: Appendix A: Worksheets and exercises I; title: Appendix B: Further resources.