Consumers' perceptions of the assortment offered in a grocery category
Subtitle: the impact of item reduction
By: Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister
Contributors: Hoyer, Wayne D; McAlister, Leigh
Series: Report -- no. 97-125; Report (Marketing Science Institute) -- no. 97-125
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Consumer behavior; Grocery trade; Consumers -- Attitudes; Brand name products; Brand choice
Notes: "Working paper."

"December 1997."

Includes bibliographical references (p. 31-32)