Business to business marketing
Subtitle: recent developments, new challenges : 211th ESOMAR Seminar, Vienna (Austria), April 1997
By: [editor: Ulrike Schöneberg.
Contributors: Schöneberg, Ulrike.; ESOMAR (Seminar) (211th : (1997 : Vienna, Austria)
Publisher: ESOMAR
Published: 1997
Place of publication: Amsterdam
Language: eng