Positioning
Subtitle: The Battle for Your Mind (1st Edition Revised)
Edition: Rev Sub edition
Publisher: Mcgraw-Hill
Published: November 1, 1985
Language: eng
Format: Hardcover
Number of pages: 212
ISBN-13: 9780070652644
Subjects: Psychology; Marketing - Product Management; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Positioning (Advertising); Advertising & Promotion
First sentence: How did a hard-sell concept like positioning become so popular in a business noted for its creativity?