Problem definition in marketing
By: edited by William B. Locander and A. Benton Cocanougher.
Contributors: Cocanougher, A. Benton, joint author.
Series: Marketing research techniques series ; # 2
Publisher: American Marketing Association
Published: 1975
Place of publication: Chicago
Language: eng
Number of pages: 11
Subjects: Marketing -- Decision making.
Notes: Bibliography: p. 11.