Consumer Behavior
Subtitle: An Applied Approach
Edition: 1 edition
Publisher: Prentice Hall
Published: March 21, 2000
Language: eng
Format: Hardcover
Number of pages: 586
ISBN-13: 9780130895028
Subjects: Sales & marketing; Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Marketing - General