Analyseinstrumente für die strategische Marketingplanung
By: Leopold Schadenhofer.
Series: Dissertationen der Johannes Kepler-Universität Linz ;; 35
Publisher: VWGÖ
Published: 1982
Place of publication: Wien
Language: ger
Number of pages: 222
Subjects: Marketing.; Marketing -- Management.
Notes: Bibliography: p. 213-222.
Revision of the author's thesis (doctoral)--Johannes Kepler-Universität Linz, 1981.