The four P's of marketing decision support systems
Subtitle: promises, payoffs, paradoxes and prognostications
By: by Rudolph W. Struse III
Contributors: Marketing and the New Information/Communication Technologies (1983 : Harvard University)
Series: Research paper, 75th anniversary colloquium series -- no.4-16; Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1983
Place of publication: Boston
Language: eng
Number of pages: 28
Subjects: Marketing; Decision making
Notes: Harvard Business School, Research Colloquium

Paper originally prepared for the Harvard Harvard Business School's 75th anniversary colloquium entitled Marketing and the New Information/Communication Technologies, July 26-29, 1983.