Competitive positioning
Subtitle: the key to market success
By: Graham J. Hooley and John Saunders.
Contributors: Saunders, John A., 1946-
Publisher: Prentice Hall
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 260
Subjects: Marketing -- Management.; Strategic planning.; Competition.
Notes: Includes bibliographical references (p. 241-247) and index.