ADVISOR 1
Subtitle: a descriptive model of advertising budgeting for industrial products
By: Gary L. Lilien.
Series: WP ; 974-78; Working paper (Sloan School of Management) -- 974-78.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 52