The effectiveness of consumer price promotion
Subtitle: literature review and research priorities
By: Caroline M. Henderson
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 82-54; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 82-54
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1982
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 53
Subjects: Sales promotion; Pricing
Notes: Bibliography: leaves 48-53.