Demarketing
By: edited by Nigel Bradley and Jim Blythe
Publisher: Routledge
Published: 2014
Language: eng
Number of pages: 222
ISBN-13: 9780415816472; 9780415816489
Subjects: Marketing; Management
Notes: Includes bibliographical references and index.
Table of contents: title: Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe; title: Synchromarketing / María Pilar Martínez-Ruiz; title: Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway; title: Countermarketing in a wicked problem context; title: the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh; title: Counter-marketing case studies / Clive Boddy; title: General demarketing / Heather Skinner; title: General demarketing case study / Nadio Granata and David Wyles; title: Selective demarketing: a value destruction approach / Jillian Dawes Farquhar; title: Selective demarketing: case study; title: Frizzell Insurance / (Daisy) Jing Tan; title: Ostensible demarketing: the power of prohibition / Robin Croft; title: Ostensible demarketing case study / Sally McKechnie; title: Unintentional demarketing / Theresa A. Kirchner; title: "Unintentional demarketing" in higher education / Nnamdi O. Madichie; title: Demarketing and marketing: a conceptual discussion / Jim Blythe.