Consumer behavior and managerial decision making
By: Frank R. Kardes.
Edition: 2nd ed. (International).
Publisher: Pearson Education International
Published: 2002
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 557
Subjects: Consumer behavior.; Decision making.
Notes: Previous ed.: Harlow : Addison-Wesley, 1999.

Includes bibliographical references and indexes.