AMA Winter Educators' Conference, 1986 Proceedings: Marketing Education
Subtitle: Knowledge Development, Dissemination, & Utilization
Contributors: Dale Achabal (Editor); Joseph P. Guiltiner (Editor)
Publisher: American Marketing Association
Published: February 1986
Format: Paperback
Number of pages: 229
ISBN-13: 9780877571834
Subjects: Marketing - General; Business / Economics / Finance