Dynamic competitive strategy & product life cycles
By: [by] Chester R. Wasson.
Edition: Rev. ed.
Publisher: Challenge Books
Published: 1974
Place of publication: St. Charles, Ill
Language: eng
Number of pages: 311
Subjects: Product management.; Product life cycle.
Notes: Bibliography: p. 303-306.
Published in 1971 under title: Product management: product life cycles and competitive marketing strategy.