Service Quality Management in Hospitality, Tourism and Leisure
Contributors: Mok Sparks (Editor); Beverly Sparks (Editor)
Publisher: Jaico Publishing House
Published: May 30, 2005
Format: Hardcover
Number of pages: 360
ISBN-13: 9788179921845
Subjects: Hospitality industry; Quality Assurance (QA) & Total Quality Management (TQM); Sport & leisure industries; Tourism industry
First sentence: In recent years, increasing attention has been paid to the management and marketing of tourism, hospitality, and leisure, which have been widely recognized as very important sectors of the service economy.