Kleppner's advertising procedure
By: J. Thomas Russell, Glenn Verrill and W. Ronald Lane.
Contributors: Russell, Thomas, 1941-; Verrill, Glenn.; Lane, W. Ronald, 1940-
Edition: 10th ed.
Series: The Prentice Hall series in marketing
Publisher: Prentice-Hall
Published: 1988
Place of publication: Englewood Cliffs
Language: eng