Relationship Marketing
Subtitle: Creating Stakeholder Value (Chartered Institute of Marketing)
Edition: 2nd edition
Publisher: Butterworth-Heinemann
Published: May 21, 2001
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780750648394
Subjects: Business competition; Sales & marketing; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Relationship marketing; Entrepreneurship; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General
First sentence: The widespread adoption of the marketing concept by organisations is a relatively recent event.