Marketing Transformation : Marketing Practice in an Ever Changing World
Subtitle: Proceedings of the 2017 Academy of Marketing Science  World Marketing ... of the Academy of Marketing Science)
Publisher: Springer
Published: Dec 19, 2017
Format: hardcover
Number of pages: 322
ISBN-13: 9783319687490
Notes: Source title: Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing ... of the Academy of Marketing Science)