A Step-by-Step Guide to Church Marketing
Subtitle: breaking ground for the harvest
Publisher: Regal Books
Published: 1992
Place of publication: Ventura, CA
Language: eng
Format: Paperback
ISBN-13: 9780830714049
Table of contents: title: Marketing can help your church grow; title: Can marketing and ministry peacefully coexist?; title: A sea of facts : what you need to know; title: How to find the information you need; title: Qualitative information : tapping into people's passions; title: Getting numbers without getting nauseated; title: The art of the survey; title: Making survey results work for you; title: The power of vision; title: Strategy in ministry; title: Positioning : who in the world do people think you are?; title: Creating a ministry-driven marketing plan; title: Marketing communications : hitting your target; title: Marketing communications : what to say, how to say it; title: Appendices.; title: Nine Bible studies : a biblical perspective on marketing your ministry; title: Sources of secondary information; title: Samples of focus group materials; title: Samples of community telephone surveys; title: Samples of congregational surveys; title: A brief marketing plan for a church; title: Examples of church news releases; title: Other resources related to marketing; title: Other resources for ministry from Barna Research Group, Ltd.