Strategic Marketing Communications
Subtitle: New Ways to Build and Integrate Communications
Contributors: Marilyn Baxter (Foreword)
Edition: Revised ed. edition
Publisher: Kogan Page
Published: August 1, 1999
Language: eng
Format: Paperback
Number of pages: 300
ISBN-13: 9780749429188
Subjects: Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General; Communication in marketing; Marketing; Strategic planning