Onward
Subtitle: How Starbucks Fought for Its Life without Losing Its Soul
Publisher: Rodale; Distributed to the Trade by Macmillan
Published: march 29, 2011
Place of publication: Emmaus, PA
Language: eng
Format: Hardcover
Number of pages: 350
ISBN-13: 9781605292885
Description: In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Table of contents: title: Part 1 : Love.; title: A beverage of truth; title: A love story; title: Surfacing; title: Nothing is confidential; title: Magic; title: Loyalty; title: Believe; title: Part 2 : Confidence.; title: A reservoir of trust; title: A new way to see; title: Playing to win; title: Elevating the core; title: Get in the mud; title: A reason to exist; title: Benevolence; title: Beyond the status quo; title: Bold moves; title: Part 3 : Pain.; title: Whirlwind; title: A lethal combination; title: Reverence; title: No silver bullets; title: I know this to be true; title: Part 4 : Hope.; title: Truth in crisis; title: A galvanizing moment; title: Nimble; title: Plan B; title: Stay the course; title: Part 5 : Courage.; title: Innovate; title: Conviction; title: Connecting dots; title: Balance; title: Conscience; title: Winning; title: Ni hao