Trust
Subtitle: creating foundation for entrepreneurship in developing countries
By: Tarun Khanna
Publisher: Berrett-Koehler Publishers
Published: 2018
Language: eng
Number of pages: 183
ISBN-13: 9781523094837
Subjects: Social responsibility of business; Trust; Customer relations; Consumers; Entrepreneurship
Description: Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it's done.
Notes: Includes bibliographical references (pages 169-175) and index.