Fundamentals of marketing
By: Montrose S. Sommers ... [et al.].
Contributors: Sommers, Montrose S.; Stanton, William J., 1919- 
Edition: 5th Canadian ed. --
Publisher: McGraw-Hill Ryerson
Published: 1989
Place of publication: Toronto
Language: eng
Number of pages: 630
Subjects: Marketing; Marketing -- Canada.
Notes: Previous eds. by William J. Stanton, Montrose S. Sommers and James G. Barnes.

Includes bibliographical references.