Successful Product Development
Subtitle: Speeding from Opportunity to Profit
Publisher: Wiley
Published: October 5, 1999
Language: eng
Format: Hardcover
Number of pages: 168
ISBN-13: 9780471315322
Subjects: Research & development management; New Product Development; Production Engineering; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Development - Business Development; Production & Operations Management; Business & Economics / Development & Growth; Business & Economics-Advertising & Promotion; Business & Economics-Production & Operations Management; Technology / Engineering / Industrial; Management - General; New products
First sentence: This book is about cashing in more rapidly on your investment in new product and service development.
Description: "This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm's profit objective."--BOOK JACKET. "Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms."--Jacket.