Fundamentals of modern marketing
By: Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni.
Contributors: Still, Richard Ralph, 1921- joint author.; Govoni, Norman A. P., joint author.
Edition: 2d ed.
Publisher: Prentice-Hall
Published: 1976
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 484
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.