The Financial Times guide to marketing
Subtitle: from advertising to Zen
By: Tim Ambler.
Place of publication: London
Number of pages: 365
Subjects: Marketing.
Other titles: Marketing from advertising to Zen.; Need to know marketing.
Notes: "The first edition of this book was published as "Need to know marketing" by Century Business". v-tp. Spine title: Marketing from advertising to Zen. Includes bibliographical references (p. [357]-358) and index.

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