The voter's guide to election polls
By: Michael W. Traugott and Paul J. Lavrakas.
Contributors: Lavrakas, Paul J.
Edition: 4th ed.
Publisher: Rowman & Littlefield Publishers
Published: 2008
Place of publication: Lanham, Md
Language: eng
Number of pages: 213
ISBN-13: 9780742547162; 9780742547179
Subjects: Public opinion -- United States; Public opinion polls; Election forecasting -- United States; Press and politics -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: What are polls and surveys? And why are they conducted?; title: What are election polls? How are they conducted?; title: How do political candidates and organizations use poll data?; title: How do news organizations collect and report poll data?; title: Why do pollsters use samples?; title: How are questionnaires put together?; title: How do interviews take place?; title: How do media organizations analyze polls?; title: How can I evaluate published poll results?; title: What are some common problems and complaints about polls; title: Epilogue; title: Appendix A. Standards for disclosing information about the methodology of public polls; title: Appendix B. Sample tolerances (sampling errors) for samples of different sizes.