No Logo
Subtitle: No Space, No Choice, No Jobs
Publisher: Picador
Published: April 6, 2002
Language: eng
Format: Paperback
Number of pages: 528
ISBN-13: 9780312421434
Subjects: Political aspects; Public opinion; International - General; General; Current Affairs; Politics / Current Events; Politics/International Relations; International business enterprises; Industries - General; Business & Economics / Economics / General; Business Ethics; International; Brand name products
First sentence: The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980's: that successful corporations must primarily produce brands, as opposed to products.