Active decisions and pro-social behavior
Subtitle: a field experiment on blood donation
By: by Alois Stutzer, Lorenz Goette, Michael Zehnder
Contributors: Goette, Lorenz
Series: Discussion paper -- no. 2064; Discussion paper (Forschungsinstitut zur Zukunft der Arbeit : Online) -- no. 2064
Publisher: IZA
Published: 2006
Place of publication: Bonn, Germany
Language: eng
Format: [electronic resource] :
Subjects: Blood donors; Decision making
Description: "In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand"--Forschungsinstitut zur Zukunft der Arbeit web site.
Notes: Title from PDF file as viewed on 4/4/2006.

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