Build Your Own Garage
Subtitle: Blueprints and Tools to Unleash Your Company's Hidden Creativity
Publisher: Free Press
Published: July 31, 2001
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780743202602
Subjects: Management & management techniques; Management of specific areas; Office management; Technological innovations; Marketing - General; Creative ability; Organization Development; Organization Theory; Business & Economics; Business / Economics / Finance; Management - General; Business/Economics; Management; Creative ability in business; Automation; Structural Adjustment; Business & Economics / General; Organizational learning; Commodities; General
First sentence: Chaos is associated with the unorganized state of primordial matter before the creation of distinct and orderly forms.
Description: "Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side.

After laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox - specific instruments for infusing creativity into all aspects of a business - and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices.

At the center of this immensely readable book are the "Mastercrafts of The Garage" - technology, branding, and customer-experience management - the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage."--BOOK JACKET.