Marketing & selling the travel product
By: James F. Burke, Barry P. Resnick
Contributors: Resnick, Barry Paul
Edition: 2nd ed
Publisher: Delmar
Published: 2000
Place of publication: Albany, N.Y
Language: eng
Format: Paperback
Number of pages: 302
ISBN-13: 9780827376489
Subjects: Tourism -- Marketing; Travel agents -- Vocational guidance
Other titles: Marketing and selling the travel product
Notes: Includes bibliographical references and index
Table of contents: title: About the authors; title: Part one : Marketing the travel product.; title: Understanding marketing and sales; title: Analyzing the travel product; title: Selecting target markets; title: Positioning the product; title: Creating marketing strategies; title: Implementing the marketing plan; title: Part two : Selling the travel product.; title: Understanding the traveler's needs; title: Identifying the seller; title: Evaluating the travel product; title: Setting up the sale; title: Using personal selling techniques; title: Satisfying the customer; title: Appendix A : Commonly used abbreviations; title: Appendix B : Travel associations and organizations; title: Glossary of key terms