Where Sport Marketing Theory Meets Practice
Subtitle: Selected Papers from the Second Annual Conference of the Sport Marketing Association..
Publisher: Fitness Information Technology; Fitness Information Technology, a division of the International Center for Performance Excellence
Published: April 30, 2005
Language: eng
Format: Paperback
Number of pages: 259
ISBN-13: 9781885693679
Subjects: Sales & marketing; Sport & leisure industries; Essays; Sports & Recreation; Marketing; Sports