evaluation of marketing orienatation and how it can be applied to a small to medium sized company to ensure long term prosperity
By: by Paul J. Batson, in conjunction with Master Abrasives Ltd., Daventry.
Publisher: Nene - University College, Northampton
Published: 1999
Place of publication: Northampton
Language: eng
Number of pages: 112
Subjects: Master Abrasives Limited.; Small businesses -- Great Britain -- Case studies.
Notes: Dissertation (M.A.) - University of Leicester,1999.