Customer obsession
Subtitle: how to acquire, retain, and grow customers in the new age of relationship marketing
By: by Abaete de Azevedo and Ricardo Pomeranz.
Contributors: Pomeranz, Ricardo.
Publisher: McGraw-Hill
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 226
Subjects: Consumers; Marketing; Customer relations
Notes: Includes bibliographical references.
Table of contents: title: Industry, retail or consumer : who controls the market?; title: How much is each customer worth?; title: Relationship strategies to win over and keep customers; title: The new integrated communication scenario based on relationship marketing strategies; title: Creating results; title: Relationship marketing in action; title: Database intelligence; title: Financial analysis : the unquestionable proof of the results; title: Successful cases; title: The future of marketing communication.