Incentives in marketing & motivation
By: George Meredith, Robert P. Fried.
Contributors: Fried, Robert P.
Publisher: Kendall/Hunt Pub.; Kendall Hunt Pub Co
Published: 1999
Place of publication: Dubuque, IA
Language: eng
Number of pages: 427
Subjects: Marketing.; Selling.; Incentives in industry.; Employee motivation.
Other titles: Incentives in marketing and motivation
Notes: Includes bibliographical references (p. 426-427).
Companion to: The incentive casebook.