The basic principles of marketing warfare
By: by Robert Durö and Björn Sandström.
Contributors: Sandström, Björn.
Edition: English language ed.
Publisher: Wiley
Published: 1987
Place of publication: Chichester [West Sussex]; New York
Language: eng
Number of pages: 164
Subjects: Marketing.
Notes: Bibliography: p. 163-164.
Includes index.