Where Good Ideas Come From
Subtitle: The Natural History of Innovation
By: Johnson, Steven
Contributors: 3M Company
Publisher: Penguin Group US
Published: 2011
Place of publication: [S.l.]
Language: eng
Format: [electronic resource] :
Number of pages: 336
ISBN-13: 9781101444207
Subjects: SCIENCE; Motivational; SOCIAL SCIENCE; BUSINESS & ECONOMICS; History
Description: The printing press, the pencil, the flush toilet, the battery?these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the groundbreaking ideas that push forward our lives, our society, our culture? Steven Johnson?s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. What he finds gives us both an important new understanding of the roots of innovation and a set of useful strategies for cultivating our own creative breakthroughs.Steven Johnson's next book, Future Perfect, will be available Fall 2012 from Riverhead Books.?
Notes: Electronic book.