Vision aids in America
Subtitle: a social history of eyewear and sight correction since 1900
By: Kerry Segrave
Publisher: McFarland
Published: 2011
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 212
ISBN-13: 9780786462919
Subjects: Ophthalmic lenses; Optical trade; Protective Eyeglasses; Eyeglass frame industry
Description: "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: The years prior to 1900; title: Medical advice, lore and oddities; title: Children and the needy; title: Fashion and style; title: Marketing; title: Women; title: Image, psychology, experiments; title: Statistics; title: Optometry laws; title: Price-fixing, scams, retailing; title: Contact lens; title: Sunglasses.