Hearing Voices
Subtitle: Creating, Voicing, & Producing Great Radio Commercials
By: by Alan Barzman.
Publisher: Gabriel Publications
Published: 2003
Place of publication: Sherman Oaks, Calif
Language: eng
Format: Paperback
Number of pages: 160
Subjects: Radio advertising; Humor in advertising
Notes: Includes bibliographical references (p. 157).
"Somewhat autobiographical, fairly instructional & slightly critical."
Table of contents: label: About the Author
title: 7; label: Preface
title: 8; label: 1. Hear Comes the Parade
title: 11; label: 2. Return with Us Now to Those Thrilling Days of Yesterday
title: 15; label: 3. Radio: A Little Dab Won't Do Ya
title: 25; label: 4. Why Can't a Radio Commercial Work like a Newspaper Ad?
title: 33; label: 5. Yours Truly, the Creative Genius
title: 39; label: 6. Once Outside the Pit
title: 49; label: 7. Capturing the Listener: A Secret Is Revealed
title: 53; label: 8. A Radio Commercial: Writing It and Presenting It
title: 59; label: 9. Humor
title: 67; label: 10. Who's on First?
title: 81; label: 11. When Looking for a Forest Can Mean Missing a Tree
title: 93; label: 12. When You've Just Made the World's Funniest Radio Commercial
title: 99*; label: 13. Clang, Bam, Crash, Boing, Clunk and Silence
title: 107; label: 14. Music and Jingles: The Artificial Sweeteners
title: 115; label: 15. Producing Radio Commercials: First We'll Need Some Voices
title: 119; label: 16. Doing Voice Work: To Aspire or Not to Aspire
title: 125; label: 17. The Recording Studio: The Commercial's Moment of Truth
title: 139; label: 18. The Phantom Recording Session: Where Is Everybody?
title: 145; label: 19. The Last Act: Finishing the Radio Commercial
title: 147; label: 20. Thanks for Listening
title: 155; label: Bibliography
title: 157