The International marketing digest
By: edited by Malcolm H.B. McDonald and S. Tamer Cavusgil ; published on behalf of the Chartered Institute of Marketing.
Contributors: McDonald, Malcolm.; Cavusgil, S. Tamer.; Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Heinemann Professional Pub.
Published: 1990
Place of publication: Oxford [England]
Language: eng
Number of pages: 366
Subjects: Export marketing.
Notes: Includes bibliographical references and index.