Strategic marketing management cases
By: David W. Cravens, Charles W. Lamb, Jr.
Contributors: Lamb, Charles W.; Cravens, David W.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 900
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references and index.
Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.