Selling the dream
Subtitle: how to promote your product, company, or ideas, and make a difference, using everyday evangelism
By: Guy Kawasaki.
Publisher: HarperCollins
Published: 1991
Place of publication: New York, N.Y
Language: eng
Number of pages: 337
ISBN-13: 9780060166328
Subjects: Sales & marketing management; Management; Business / Economics / Finance; Business/Economics; General; Selling
First sentence: Evangelism is the process of convincing people to believe in your product or idea as much as you do.
Notes: Includes index.