The definitive sales guide to broadcast co-op
Subtitle: still the untapped goldmine
By: by William L. McGee ; with the professional assistance of 18 co-authors and 81 contributing writers.
Publisher: Broadcast Marketing Co.
Published: 1987
Place of publication: Incline Village, NV (P.O. Box 6715, Incline Village 89450)
Language: eng
Number of pages: 297
Subjects: Broadcast advertising.; Cooperative advertising.
Other titles: Broadcast co-op.