Guerrilla advertising
Subtitle: unconventional brand communication
By: written by Gavin Lucas ; art direction by Michael Dorrian.
Contributors: Dorrian, Mike.
Publisher: Laurence King
Published: 2006
Place of publication: London
Language: eng
Number of pages: 187
ISBN-13: 9781856694704
Subjects: Advertising campaigns; Advertising; Publicity
Table of contents: title: Street propaganda; title: Site-specific media; title: Sneaky manoeuvres; title: Stunts; title: Multi-fronted attack.