The strategy and tactics of pricing
By: Thomas T. Nagle, John E. Hogan, Joseph Zale.
Contributors: Hogan, John E., Ph. D.; Zale, Joseph.
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780136106814
Subjects: Pricing; Marketing -- Decision making
Table of contents: title: Strategic pricing : coordinating the drivers of profitability; title: Value creation : the source of pricing advantage; title: Price structure : tactics for pricing differently across segments; title: Price and value communication : strategies to influence willingness-to-pay; title: Pricing policy : managing expectations to improve price realization; title: Price level : setting the right price for sustainable profit; title: Pricing over the product life cycle : adapting strategy in an evolving market pricing strategy implemention : embedding strategic pricing in the organization; title: Costs : how should they affect pricing decisions?; title: Financial analysis : pricing for profit; title: Competition : managing conflict thoughtfully; title: Measurement of price sensitivity : research techniques to supplement judgment; title: Ethics and the law : understanding the constraints on pricing.