The mom inventors handbook
Subtitle: how to turn your great idea into the next big thing
By: Tamara Monosoff ; foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club
Edition: Revised and expanded second edition.
Published: 2014
Language: eng
Number of pages: 357
ISBN-13: 9780071822824
Subjects: Women-owned business enterprises; Intellectual property; Working mothers; Management; New business enterprises
Description: "The definitive guide for "mompreneurs"--updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"--
Notes: Includes bibliographical references and index.
Table of contents: title: Taking your first steps; title: From your mind's eye to the palm of your hand; title: Market research; title: Protect yourself : all about patents, copyrights, and trademarks; title: Getting the goods; title: Get funded! Creative ways to fund your business; title: Making the sale; title: Blowing your horn; title: Finding a partner; title: Taking care of business.