Powers of persuasion
Subtitle: the inside story of British advertising
By: Winston Fletcher.
Publisher: Oxford University Press; OUP UK
Published: 2008
Place of publication: Oxford; New York
Language: eng
Number of pages: 304
ISBN-13: 9780199228010
Subjects: Advertising -- Great Britain -- History -- 20th century
Description: "During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published." "Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: 1951 : watershed year; title: Antecedents : look back in wonder; title: The nineteen fifties : the television upheaval; title: The nineteen sixties : you've never had it so good; title: The nineteen seventies : Britain takes the lead; title: The nineteen eighties : Brits buy up the business; title: The nineteen nineties : recession and globalization; title: Crystal balling : peering into a cloudy future.