Ultimate guide to Facebook advertising
Subtitle: access more than a billion potential customers in 10 minutes, leverage the latest game-changers to pinpoint your most profitable audiences, master strategies and techniques of successful Facebook advertisers
By: Perry Marshall, Keith Krance, Thomas Meloche
Contributors: Krance, Keith; Meloche, Tom
Edition: Second edition.
Published: 2015
Language: eng
Number of pages: 327
ISBN-13: 9781599185460
Subjects: Internet advertising; Facebook (Electronic resource)
Other titles: Facebook advertising
Description: "Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

"Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks"--
Table of contents: title: Facebook's move to rule the world; title: Is Facebook for me?; title: A few fundamentals; title: Ten minutes to your first ad; title: Selling on the front porch, at a party, and at the coffee shop; title: How to create offers that make customers salivate and pine for more; title: Targeting; title: That quirky little image is everything; title: Superior bidding strategies in Facebook; title: Who cares if the ad is cheap? Are you making money?; title: The Facebook power editor; title: Landing pages: tiny hinges that swing big doors; title: High-speed page-generating software: game changer; title: Merging direct response with content marketing; title: One simple video can turn a loser into a winner; title: Split testing on Facebook; title: Nobody ever regretted mastering this $10,000-per-hour skill; title: The power of hidden psychological triggers; title: Free traffic and free impressions vs. paid advertising; title: A brief history of Google advertising and some Facebook predictions; title: Guard your stack.