Advertising theory and practice
By: C. H. Sandage, Vernon Fryburger, Kim Rotzoll.
Contributors: Fryburger, Vernon Ray.; Rotzoll, Kim B.
Edition: 10th ed.
Publisher: R. D. Irwin
Published: 1979
Place of publication: Homewood, Ill
Language: eng
Number of pages: 695
Subjects: Advertising.
Notes: Includes bibliographical references and index.