Dian shi guang gao chuan bo xiao guo yan jiu
Subtitle: The psychological research of the effects of TV advertising
By: Chen Yong zhu
Edition: Di 1 ban
Publisher: Zhongguo wen lian chu ban she
Published: 2004
Place of publication: Beijing
Language: chi
Number of pages: 246
Subjects: Television advertising; Advertising; Psychological aspects; Research
Other titles: Psychological research of the effects of TV advertising
Notes: Includes bibliographical references (p. [237]-244).