Marketing Dynamics
Publisher: Goodheart-Willcox Co
Published: June 30, 2006
Place of publication: Tinley Park, IL
Language: eng
Format: Hardcover
Number of pages: 784
ISBN-13: 9781590705865
Subjects: Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Nonfiction; Marketing
Table of contents: title: Part one : Marketing dynamics : What is marketing?; title: Marketing is dynamic!; title: Business basics; title: The marketing concept; title: Markets; title: Social responsibility; title: Part two : Dynamics of the economy : How does a market economy work?; title: The problem of scarcity; title: Economic systems; title: Market forces; title: Economic indicators; title: Market economy dynamics; title: Role of government; title: International trade; title: Trade relations; title: Part three : Marketplace dynamics : Who are your customers?; title: A diverse marketplace; title: Targeting a market; title: Segmenting a market; title: Understanding consumer behavior; title: Business customers; title: Competition; title: Marketing research; title: Part four : Product dynamics : What should you sell?; title: What is a product?; title: Branding; title: Developing new products; title: Making goods; title: Product management; title: Part five : Place dynamics : How do products get to customers?; title: What is place?; title: Physical distribution; title: Retail inventory; title: Internet as place; title: Part six : Price dynamics : What price should you charge?; title: Profit and loss; title: Risk management; title: What is price?; title: Price determination; title: Part seven : Promotion dynamics : How do you communicate with customers?; title: The communication process; title: Verbal and nonverbal communication; title: Promotion is communication; title: The promotional mix; title: Advertising; title: The advertising plan; title: Visual merchandising; title: Promotion on the Internet; title: Part eight : Selling dynamics : How can you sell products effectively?; title: What is selling?; title: The sales process : approach; title: The sales process : presentation; title: The sales process : close; title: Customer service; title: Part nine : Professional development : How can you plan for success?; title: Planning for success; title: Developing your career plan; title: Communicating for success; title: Marketing yourself; title: Achieving success; title: Entrepreneurship; title: Glossary