B2B Brand Management
Edition: 1 edition
Publisher: Springer
Published: September 1, 2006
Language: eng
Format: Hardcover
Number of pages: 357
ISBN-13: 9783540253600
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Management - General; B2B Brand Management; B2B Branding; Brand Management; Brand Myths; Branding; Business & Economics / Marketing / General; Business Branding; Business Brands; Business-to-Business Branding; Re-branding; Finance; Brand name products; Case studies; Management
First sentence: When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson.