Simplicity Marketing
Subtitle: End Brand Complexity, Clutter, and Confusion
Edition: Trade P/bk edition
Publisher: Free Press
Published: October 17, 2000
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780684859187
Subjects: Computing and Information Technology; Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Customer relations; Technological innovations
First sentence: DEVELOPED ECONOMIES were largely built on proliferation of choices.