Trust of Potential Buyers in New Entrepreneurial Ventures
Subtitle: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
By: by Gunnar Wiedenfels
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Published: 2009
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834916730; 9783834994950
Subjects: Marketing; Economics