Invent, reinvent, thrive
Subtitle: the keys to success for any start-up, entrepreneur, or family business
By: Lloyd E. Shefsky
Publisher: McGraw-Hill Education
Published: 2014
Language: eng
Number of pages: 271
ISBN-13: 9780071823005
Subjects: Management; Small business; Family-owned business enterprises; Success in business; New business enterprises; Entrepreneurship
Description: Build your own business using the same methods that launched Starbucks, Staples, and others to the top of the food chain Invent, Reinvent, Thrive reveals the common thread that consistently leads to entrepreneurial success: Reinvention. It explains not just how to reinvent concepts and ideas from the start, but how to continuously innovate and reinvent one's business to meet constantly changing conditions in the marketplace. The author provides best practices from his professional experience, case studies, and original interviews to show where new business owners are falling short or missing incredible opportunities; where they fail to take risks or innovate; and how they can positively rework, revitalize, and reinvent themselves and their businesses. Shefksy also provides insight into family businesses and the unique challenges they face. Includes original interviews with Howard Schultz (Chairman and CEO of Starbucks), Tom Stemberg (founder of Staples), Maxine Clark (CEO of Build-A-Bear Workshop), Marilyn Carlson Nelson (Chairman and CEO of Carlson Companies), and other high-profile figures Lloyd Shefsky is a Clinical Professor of Entrepreneurship, founder and Co-Director of the Kellog Center for Family Enterprises, and the co-founder of the Center for Executive Women at the Kellogg School of Management.
Notes: Includes index.
Table of contents: title: Reinventing yourself as an entrepreneur. Core competencies will relaunch your career ; Ignoring the noise of dissent; title: Reinventing your business. In business, reinventing isn't everything, it's the constant thing ; Sleeping with the enemy; title: Captains of industry : don't just grandstand, do something. Maturity is no excuse : reinvent or atrophy ; Kodak and IBM : the Goliath factor; title: Entrepreneurs morph to corporate chiefs. Moving to a higher platform ; When does the entrepreneur need to let go?; title: The family business and the succession paradox. Silver spoons : why do some tarnish while others shine? ; Col. Henry Crown : the long shadow of his legacy ; Changing times call for new skill sets ; Differences between leading the family business and leading the family ; Reinventing family business so successors' skills shine through ; What's love got to do with it?; title: Magic pill? : remember to refill your prescription.