Experimental design in direct mail and the application of Taguchi methods
By: Paul D. Berger, Thomas L. Magliozzi.
Contributors: Magaliozzi, Thomas L.; Boston University. School of Management.
Series: Working papers series / Boston University, School of Management -- 92-28; Working papers series -- 92-28.
Publisher: Boston University, School of Management
Published: 1992
Place of publication: Boston, MA
Language: eng