The impulse economy
Subtitle: understanding mobile shoppers and what makes them buy
By: Gary Schwartz
Publisher: Atria Books
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9781451671865; 9781451671889; 9781451671872
Subjects: Teleshopping; Consumer behavior; Internet marketing; BUSINESS & ECONOMICS / Business Etiquette; BUSINESS & ECONOMICS / Economics / Theory; BUSINESS & ECONOMICS / Consumer Behavior
Description: ""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals.  What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day.  Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes.  Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--

"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--
Notes: Includes bibliographical references and index.