Advertising campaign strategy
Subtitle: a guide to marketing communication plans
By: Donald Parente ... [et al.].
Contributors: Parente, Donald.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1996
Place of publication: Fort Worth
Language: eng
Number of pages: 363
Subjects: Advertising campaigns.; Communication in marketing.
Notes: Includes bibliographical references and index.