Consumer behavior
By: James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Contributors: Blackwell, Roger D.; Miniard, Paul W.
Edition: 8th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1995
Place of publication: Fort Worth
Language: eng
Number of pages: 951
Subjects: Consumer behavior.; Marketing research.
Notes: Includes bibliographical references and index.