Marketing/planning library and information services
By: Darlene E. Weingand.
Edition: 2nd ed.
Publisher: Libraries Unlimited
Published: 1999
Place of publication: Englewood, Colo
Language: eng
Number of pages: 187
Subjects: Libraries -- Public relations; Information services -- Public relations; Advertising -- Information services; Information services -- Marketing; Information services -- Planning; Advertising -- Libraries; Libraries -- Marketing; Library planning
Description: Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students.
Notes: Includes bibliographical references (p. 169-173) and index.