Services marketing
Subtitle: an annotated bibliography
By: by Raymond P. Fisk and Patriya S Tansuhaj.
Contributors: Tansuhaj, Patriya S.
Series: Bibliography series / American Marketing Association
Publisher: American Marketing Assn.
Published: 1984
Place of publication: Chicago, Ill
Language: eng
Number of pages: 256
Subjects: Marketing -- Bibliography.; Professions -- Marketing -- Bibliography.; Service industries -- Bibliography.