The Media Handbook
Subtitle: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
Edition: 2nd edition
Publisher: Lawrence Erlbaum Associates
Published: April 2003
Language: eng
Format: Hardcover
Number of pages: 184
ISBN-13: 9780805842678
Subjects: Advertising; Media Studies; Media, information & communication industries; Reference works; Marketing channels; Advertising By Broadcast Media; Mass Communication Media And Society; Business & Economics; Business / Economics / Finance; Public Relations; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising media planning; Mass media and business