The mobile marketing revolution
Subtitle: how your brand can have a one-to-one conversation with everyone
By: by Jed Alpert
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 223
ISBN-13: 9780071788182
Subjects: Electronic commerce; Communication in marketing
Table of contents: title: Why mobile?; title: Being in social media is not enough, you have to invite everyone back to your place; title: Step 1: Make the one to one connection; title: Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities; title: Step 3: Inspire action by reminding people of what they already believe; title: Step four: develop a long-term relationship; title: How data can help you perform small steps for your target users : and thereby increase your conversions; title: One to one transforms whole companies; title: One to one transforms communications for everyone.