Marketing decision models
By: edited by Randall L. Schultz, Andris A. Zoltners.
Contributors: Schultz, Randall L.; Zoltners, Andris A.
Publisher: North Holland
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 298
Subjects: Marketing -- Management -- Decision making -- Mathematical models; Marketing -- Mathematical models
Notes: Includes bibliographies and index.