Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
By: by Todd M. Schmit ... [et al.].
Contributors: Schmit, Todd M.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management.
Series: NICPRE -- 01-01.; R.B -- 2001-01.; NICPRE (Series) -- 01-01.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 2001-01.
Publisher: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University
Published: 2001
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 29
Subjects: Advertising -- Milk trade -- United States.; Advertising -- Cheese industry -- United States.; Advertising -- Farm produce -- United States.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"January 2001."

Includes bibliographical references (p. 27-29).

Also available on the World Wide Web.