Transnational management
Subtitle: text, cases, and readings in cross-border management
By: Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw.
Contributors: Ghoshal, Sumantra.; Birkinshaw, Julian M.
Edition: 4th ed.
Publisher: McGraw-Hill
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 850
Subjects: International business enterprises -- Management
Description: Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
Notes: Includes bibliographical references and index.