The changing nature of Spanish image and of the country-of-origin image of Spanish brands
Subtitle: perceptions of multi-chain supermarket managers
By: by Denis Mark Ronan.
Publisher: University College Dublin
Published: 1993
Place of publication: Dublin
Language: eng
Number of pages: 132
Subjects: Export marketing.; Supermarkets -- Ireland.; Grocery trade -- Ireland.; Brand choice -- Ireland.; Product management.
Notes: Thesis (M.B.S.) - University College Dublin, 1993.