Introduction to Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing)
Edition: 3 edition
Publisher: Business Pubns
Published: August 1996
Language: eng
Format: Paperback
Number of pages: 784
ISBN-13: 9780256136975
Subjects: Economics, Finance, Business and Industry; Advertising; Communication in marketing; Sales promotion; Business/Economics