Airline Marketing and Management
Edition: 5 edition
Publisher: Ashgate Publishing
Published: May 2004
Language: eng
Format: Paperback
Number of pages: 308
ISBN-13: 9780754637592
Subjects: Aerospace & air transport industries; Business & Management; Aviation - General; Transportation; Aviation - Commercial; Aeronautics, Commercial; Airlines; Marketing
First sentence: There is a popular misconception when the term "marketing" is defined - that it is not a very edifying activity.