CIM, for exams in December 2008 and June 2009
Subtitle: Strategic marketing decisions
Edition: 6th ed.
Publisher: BPP Learning Media
Published: 2008
Place of publication: London
Language: eng
ISBN-13: 9780751751673; 9780751748710
Subjects: Marketing; Examinations, questions; Problems, exercises; Study guides; Examinations
Notes: Includes indexes.
Table of contents: title: Practice & revision kit; title: Study text.