Managing customer data for strategic advantage
By: by Laura Scheflow and Thomas Bodenberg.
Contributors: Bodenberg, Thomas M.
Series: Research report ;; R-1341-03-RR; Conference Board report ;; R-1341-03-RR.
Publisher: Conference Board
Published: 2003
Place of publication: New York, NY
Language: eng
Number of pages: 29
Subjects: Marketing -- Data processing.; Consumers -- Statistics.; Database management.; Data mining.; Customer relations -- Management.; Relationship marketing.; Database marketing.
Notes: Caption title.
Table of contents: title: Key findings; title: Beginning the journey; title: Collecting and analyzing data; title: Moving from models to action; title: Current challenges, future solutions; title: The benefits of sharper metrics; title: Defining success; title: Continuing the journey. John Deere. Countrywide Home Loans. Teradata, a division of NCR. Roadway Express; title: Segment summary; title: Survey profile.