Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
Edition: 8 edition
Publisher: Wadsworth Publishing
Published: May 4, 2004
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780534625108
Subjects: Theory of music & musicology; Strategic Planning; Communication; Advertising layout and typogra; Language Arts & Disciplines; Business / Economics / Finance; Textbooks; Media Studies; Language; Industries - Media & Communications Industries; Advertising & Promotion; Business & Economics / Industries / Media & Communications Industries; Advertising copy; Advertising layout and typography