Predatory marketing
Subtitle: what everyone in business needs to know to win today's consumer
By: C. Britt Beemer, with Robert L. Shook.
Contributors: Shook, Robert L., 1938-
Edition: 1st ed.
Publisher: William Morrow & Co.
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Marketing -- United States.; Consumer behavior -- United States.
Other titles: What everyone in business needs to know to win today's American consumer
Notes: Includes bibliographical references (p. [278]-281) and index.