Medical innovation
Subtitle: a diffusion study
By: [by] James S. Coleman, Elihu Katz [and] Herbert Menzel. Foreword by Joseph A. Precker.
Contributors: Katz, Elihu, 1926- joint author.; Menzel, Herbert, 1921- joint author.; Columbia University. Bureau of Applied Social Research.
Publisher: Bobbs-Merrill Co.
Published: 1966
Place of publication: Indianapolis
Language: eng
Number of pages: 246
Subjects: Drugs.; Communication in medicine.; Diffusion of innovations.
Notes: Bibliography: p. 227-231.
"Report of a study conducted at the Bureau of Applied Social Research, Columbia University."