Zhongguo dian ying pin pai zhan lüe yan jiu
By: Wang Xianping zhu
Edition: Di 1 ban
Publisher: Zhongguo dian ying chu ban she
Published: 2011
Place of publication: Beijing
Language: chi
Number of pages: 174
ISBN-13: 9787106032746
Subjects: Motion pictures; Marketing
Other titles: Study on the brand strategy of Chinese film
Notes: Includes bibliographical references (p. [167]-172).