The industrial buying decision: implications for the sales approach in industrial marketing
By: by Gordon T. Brand.
Contributors: Institute of Marketing.; Industrial Market Research, Ltd.
Publisher: Associated Business Programmes; Distributed by Cassell
Published: 1972
Place of publication: London
Language: eng
Number of pages: 134
Subjects: Industrial procurement.; Marketing -- Management.
Notes: Bibliography: p. [127]-128.
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.