Return on investment in meetings and events
Subtitle: tools and techniques to measure the success of all types of meetings and events
By: Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips
Contributors: Breining, M. Theresa; Phillips, Patricia Pulliam
Edition: 1st ed
Publisher: Elsevier/Butterworth-Heinemann
Published: 2008
Place of publication: Amsterdam ; Boston
Language: eng
Number of pages: 274
ISBN-13: 9780750683388
Subjects: Business meetings -- Evaluation; Trade shows -- Evaluation; Special events -- Evaluation; Congresses and conventions -- Evaluation; Seminars -- Evaluation; Rate of return
Notes: Includes bibliographical references and index