Sponsoring und emotionale Erlebniswerte
Subtitle: Wirkungen auf den Konsumenten
By: Stefan L. Erdtmann.
Publisher: DUV
Published: 1989
Place of publication: Wiesbaden
Language: ger
Number of pages: 257
Subjects: Corporate sponsorship.; Advertising -- Psychological aspects.; Consumers -- Attitudes.
Notes: Includes bibliographical references (p. 219-257).
"DUV Wirtschaftswissenschaft"--P. 4 of cover.