Do the right thing
Subtitle: PR tips for a skeptical public
By: James Hoggan with Richard D. Littlemore.
Contributors: Littlemore, Richard D.
Publisher: Capital Books
Published: 2009
Place of publication: Sterling, Va
Language: eng
ISBN-13: 9781933102856
Subjects: Public relations
Table of contents: title: Finding the right thing to do; title: Darth vader pr; title: The social media revolution; title: Once upon a time; title: Rewriting reality; title: Dialogue; title: Getting your way; title: The capers caper; title: Communicating well; title: Framing the message; title: Courting media coverage.