The attention value of advertisements in a leading periodical
Subtitle: an experiment in measuring the relative attention secured by the various advertisements printed in the "Saturday Evening Post" of November 8, 1919.
Contributors: Franken, Richard B.,
Publisher: New York Univ.  Bureau of Business Research
Published: 1920
Place of publication: New York
Language: eng
Number of pages: 32
Subjects: Advertising -- Psychological aspects