Internal marketing & customer driven wavefronts
By: Roger Brooks & Ian Lings.
Contributors: Lings, Ian N.; Aston University. Aston Business School.
Series: Research paper / Aston Business School, Aston University -- no.9802; Research paper series (Aston Univerisity, Aston Business School) -- no.9802.
Publisher: Aston Business School, Aston University
Published: 1998
Place of publication: Birmingham
Language: eng