Big marketing ideas for small service businesses
Subtitle: how to successfully advertise, publicize, and maximize your business or professional practice
By: Marilyn and Tom Ross.
Contributors: Ross, Tom, 1933-
Publisher: Dow Jones-Irwin
Published: 1990
Place of publication: Homewood, Ill
Language: eng
Number of pages: 255
Subjects: Service industries -- Marketing.; Small business -- Management.; Professions -- Marketing.
Notes: Includes bibliographical references (p. 247-250)