The Marketing of the President
Subtitle: Political Marketing as Campaign Strategy
Publisher: Sage Publications, Inc
Published: December 14, 1993
Language: eng
Format: Paperback
Number of pages: 164
ISBN-13: 9780803951389
Subjects: Constitution: government & the state; Elections & referenda; Political campaigning & advertising; Sales & marketing; Political campaigns; Political Process - Elections; Political Science; Politics / Current Events; United States; Politics/International Relations; Presidents; Political Process - General; Marketing; Political Science / General; Political Science / Practical Politics; Political Science-Political Process - Elections; General; Campaign management; Election
First sentence: The 1992 presidential election was unique in that it went directly to the people and, in the process of doing so, used the most sophisticated marketing techniques found in the commercial marketplace.