Opening digital markets
Subtitle: battle plans and business strategies for Internet commerce
By: Walid Mougayar.
Edition: 2nd ed.
Publisher: McGraw-Hill
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 292
Subjects: Electronic commerce -- Planning.; Strategic planning.; Internet marketing -- Planning.; Business enterprises -- Computer networks -- Planning.
Notes: Includes bibliographical references (p. 277-280) index.