Business to business direct marketing
By: Bernard A. Goldberg & Tracy Emerick.
Contributors: Emerick, Tracy.
Edition: 2nd ed.
Publisher: Direct Marketing Publishers
Published: 1990
Place of publication: Yardley, PA
Language: eng
Number of pages: 492
Subjects: Industrial marketing -- Management.
Notes: Includes bibliographical references (p. 479-483) and index.