An analysis of the time varying effects of advertising
By: Russell S. Winer
Series: Research paper -- no. 144a; Research working papers (Columbia University. Graduate School of Business) -- no. 144a.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 14
Subjects: Advertising; Psychological aspects; Motivation research (Marketing)