Promotional Strategy 
Subtitle: An Integrated Marketing Communication Approach, Ninth Edition
Edition: 9th Rev edition
Publisher: Pinnaflex Educational Resources Inc
Published: April 2000
Language: eng
Format: Paperback
Number of pages: 690
ISBN-13: 9781893673052
Subjects: Advertising; Advertising & Promotion; Business; Public relations; Business & Economics / Advertising & Promotion; Marketing - General; Business & Economics; Business/Economics