Market research by trade associations
Subtitle: a practical guide for trade associations on how to organise and undertake market research
By: prepared by Clodwig Kapferer and Wolfgang K.A. Disch on behalf of the Organisation for Economic Co-operation and Development.
Contributors: Disch, Wolfgang K. A.; Organisation for Economic Co-operation and Development.
Publisher: Organisation for Economic Co-operation and Development
Published: 1964
Place of publication: Paris
Language: eng