Switch
Subtitle: cómo cambiar las cosas cuando cambiar es difícil
By: Chip Heath y Dan Heath ; traducido por Ana García Bertrán
Contributors: Heath, Dan, 1973-
Edition: Primera edición
Publisher: Vintage español
Published: 2011
Place of publication: Nueva York
Language: eng
Number of pages: 311
ISBN-13: 9780307742353
Subjects: Change (Psychology)
Work titles: Switch
Description: "Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--
Notes: Includes index.