Mass media in the marketplace
By: Maxwell E. McCombs.
Series: Journalism monographs ; no. 24; Journalism monographs (Austin, Tex.) ;; no. 24.
Publisher: Association for Education in Journalism
Published: 1972
Place of publication: Lexington, Ky
Language: eng
Number of pages: 104
Subjects: Mass media -- Economic aspects -- United States.
Notes: Includes bibliographical references.
Cover title.