Becoming a category of one
Subtitle: how extraordinary companies transcend commodity and defy comparison
By: Joe Calloway.
Edition: 2nd ed.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470496350
Subjects: Benchmarking (Management); Corporate image; Brand name products
Notes: Includes index.
Table of contents: title: We just decided to go; title: The power of a cause; title: Success means you know what used to work; title: The commodity trap; title: Your brand is everything; title: The three rules; title: The new customer reality; title: Tiebreakers; title: The heart of a category of one performer; title: The future of category of one.