America in JeruSALEm
Subtitle: globalization, national identity, and Israeli advertising
By: Anat First and Eli Avraham.
Contributors: Avraham, Eli.
Publisher: Lexington Books
Published: 2009
Place of publication: Lanham, Md
Language: eng
ISBN-13: 9780739133255; 9780739133279
Subjects: National characteristics -- Israel; Israel -- Civilization -- American influences; Advertising -- Social aspects -- Israel; Americanization; Popular culture and globalization -- Israel
Notes: Includes bibliographical references and index.
Table of contents: title: Globalization, Americanization, advertising and the Israeli society; title: The national sphere; title: The geographical sphere; title: The capitalist-economic sphere; title: The cultural sphere; title: National identity, advertising and patriotism during crisis; title: Conclusions.