A brand-switching model with implications for marketing strategies
By: by Richard Colombo and Donald G. Morrison
Contributors: Morrison, Donald G
Series: Report / Marketing Science Institute -- 87-110; Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, MA
Language: eng
Number of pages: 23
Subjects: Brand choice -- Mathematical models; Marketing -- Management
Notes: Bibliography: p. 22