The complete guide to B2B marketing
Subtitle: new tactics, bools, and techniques to Compete in the digital economy
By: Kim Ann King
Publisher: Pearson Education; Pearson FT Press
Published: 2015
Place of publication: Upper Saddle River, New Jersey
Language: eng
Number of pages: 270
ISBN-13: 9780134084527
Subjects: Industrial marketing; Internet marketing
Description: Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more. Drawing on decades of experience at pioneers such as SiteSpect, Akamai, and Open Market, she helps you assess fast-changing customers...choose your best tools and options...build a more agile, strategy-driven plan...hire the right team...drive more value from experimentation...accurately estimate spend and ROI.
Notes: Includes bibliographical references and index.