Design time
Subtitle: new product design and corporate success : how corporate attitudes towards new product design relate to company performance and profitability
By: Myfanwy Trueman and David Jobber.
Contributors: Jobber, David.; University of Bradford. Management Centre.
Publisher: University of Bradford Management Centre
Published: 1993
Place of publication: Bradford
Language: eng
Number of pages: 72
Subjects: New products.; Production planning.; Design, Industrial.
Notes: 'A report by the University of Bradford Management Centre based upon research sponsored by ESRC' - t.p.