Resources, efficiency and globalisation
By: edited by Pavlos Dimitratos, Marian V. Jones
Series: Academy of International Business
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 333
ISBN-13: 9780230236530
Description: "International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries"--