Labeling research--the state of the art
By: by John A. Miller.
Contributors: Marketing Science Institute.
Series: Report / Marketing Science Institute ;; no. 78-115; Report (Marketing Science Institute) ;; no. 78-115.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 99
Subjects: Consumer education.; Commercial products -- Labeling.
Notes: Bibliography: p. 77-98.