Marketing pharmaceutical services
Subtitle: patron loyalty, satisfaction, and preferences
By: Harry A. Smith, Stephen Joel Coons, editors.
Contributors: Smith, Harry A. 1925-; Coons, Stephen Joel.
Publisher: Pharmaceutical Products Press
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 368
Subjects: Pharmaceutical services -- Marketing.; Pharmaceutical industry.; Drugstores.
Notes: Includes bibliographical references and index.