Star power
Subtitle: the impact of branded celebrity
By: Aaron Barlow, editor
Publisher: Praeger, an imprint of ABC-CLIO, LLC
Published: 2014
Place of publication: Santa Barbara, California
Language: eng
ISBN-13: 9780313396175; 9780313396182
Subjects: Celebrities in mass media; Fame; Social aspects; Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: Volume 1. Bringing meaning to media success; title: Volume 2. The power of media branding.