Guanxi 
Subtitle: Relationship Marketing in a Chinese Context
Publisher: Haworth Press; Routledge
Published: July 2001
Language: eng
Format: Paperback
Number of pages: 229
ISBN-13: 9780789012906
Subjects: Business & Management; International - General; Business/Economics; Business & Economics; Business / Economics / Finance; Relationship marketing; Customer Service; China
First sentence: Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.
Description: "Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness - all vital parts of guanxi - will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.".

"Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture."--BOOK JACKET.