Marketing für den Mittelstand
Subtitle: Konzepte und Fallstudien
By: Albrecht, Bethke, Loock (Hrsg.).
Contributors: Albrecht, Oliver, 1960-; Bethke, Kai, 1963-; Loock, Friedrich, 1959-
Publisher: Gabler
Published: 1994
Place of publication: Wiesbaden
Language: ger
Number of pages: 228
Subjects: Small business -- Germany -- Management.; Marketing -- Germany.; Marketing -- Germany -- Management.
Notes: Includes bibliographical references and index.