Superiority in customer relationship management
Subtitle: consequences for competitive advantage and performance
By: George S. Day and Christophe Van den Bulte
Contributors: Van den Bulte, Christophe
Series: Report -- no. 02-123; Report (Marketing Science Institute) -- no. 02-123
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Marketing; Customer relations
Notes: Includes bibliographical references (p. 37-41)