Rejuvenating the mature business
Subtitle: the competive challenge
By: Charles Baden-Fuller and John Stopford.
Contributors: Stopford, John.
Edition: 2nd ed.
Publisher: International Thomson Business Press
Published: 1999
Place of publication: London
Language: eng
Notes: First published in USA in 1994 by Harvard Business School Press. First published in U.K. in 1996 by Routledge and reprinted in 1999 by International Thomson Business Press.