Marketing in the moment
Subtitle: the practical guide to using Web 3.0 marketing to reach your customers first
By: Michael Tasner.
Edition: 1st ed.
Publisher: FT Press
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780137081097
Subjects: Internet marketing; Web 3.0
Notes: Includes index.
Table of contents: title: The mindset shift: from Web 2.0 to Web 3.0; title: Are you ready for Web 3.0 marketing?; title: Content marketing : understanding and capitalizing on the drastic shift taking; title: Place; title: Mobile marketing : tapping into billions of cell-phone users; title: Virtual reality worlds : the hows and whys to this unique marketing universe; title: Video marketing : taking video to the next level; title: Web applications : how to effectively use apps in your marketing; title: Open-source code : how to find and use others? : hard work for maximum impact; title: Collaboration : connecting and sharing data at lightning-speed paces; title: Web 3.0 companies; title: Your action plan : putting it all together and taking action; title: Conclusion the art of giving back.