Relationship among involvement characteristics, fashion innovativeness, and fashion opinion leadership of female college students
By: by Mi-Jeong Choi.
Published: 1993
Language: eng
Number of pages: 84
Subjects: Fashion -- Psychological aspects.; Consumer behavior.; Women college students -- Psychology.; Motivation research (Marketing)
Notes: Typescript (photocopy)

Thesis (M.S.)--Oregon State University, 1994.

Includes bibliographical references (leaves 68-72)