A Short Course in International Marketing
Subtitle: Approaching and Penetrating the Global Marketplace (Short Course in International Trade)
Publisher: World Trade Press
Published: June 1998
Language: eng
Format: Paperback
Number of pages: 184
ISBN-13: 9781885073525
Subjects: International - Marketing; Export Trade; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Exports & Imports; Export marketing
First sentence: THE WORD MARKET derives from the Latin mercari meaning "to buy or trade" (hence merchant) and that infinitive finds its roots in merx, which means "goods."