Strategic Brand Management, Second Edition
Edition: 2 edition
Publisher: Prentice Hall
Published: September 3, 2002
Language: eng
Format: Hardcover
Number of pages: 788
ISBN-13: 9780130411501
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Management