Marketing
Subtitle: contemporary dimensions
By: Robert A. Robicheaux, William M. Pride, O.C. Ferrell.
Contributors: Robicheaux, Robert A.; Pride, William M.; Ferrell, O. C.
Edition: 4th ed.
Publisher: Houghton Mifflin Co.
Published: 1985
Place of publication: Boston
Language: eng
Number of pages: 415
Subjects: Marketing.
Notes: Includes bibliographies.