Puissance de la télévision
Subtitle: stratégies de communication et influence des marques
By: Didier Courbet ; préface de Jean-Noël Kapferer.
Series: Collection Communication et civilisation.; Série Communication en pratique; Communication et civilisation.; Communication et civilisation.
Publisher: Harmattan
Published: 1999
Place of publication: Paris
Language: fre
Number of pages: 473
Subjects: Television advertising.
Notes: Includes bibliographical references (p. [425]-459) and index.