Essentials of marketing research
By: Del I. Hawkins, Donald S. Tull.
Contributors: Tull, Donald S.; Tull, Donald S.
Publisher: Macmillan Pub. Co.; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 558
Subjects: Marketing research.; Marketing research -- Case studies.
Other titles: Marketing research.
Notes: Includes bibliographical references and indexes.
Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.