Services Marketing
Edition: 3 edition
Publisher: McGraw-Hill/Irwin
Published: July 16, 2002
Language: eng
Format: Hardcover
Number of pages: 688
ISBN-13: 9780072471427
Subjects: Customer services; Sales & marketing management; Customer Service; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Management - General; Marketing; Service industries