Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems)
Edition: 1st edition
Publisher: Morgan Kaufmann
Published: May 18, 2001
Language: eng
Format: Paperback
Number of pages: 312
ISBN-13: 9781558607132
Subjects: Business & Management; Computer Hardware & Operating Systems; Databases & data structures; Distributive industries; Internet; E-Commerce - General; Computers; Entrepreneurship; Business Enterprise; Database Engineering; Business / Economics / Finance; Database Management - General; Computer Books: Database; Computer Books: General; Database Management - Data Warehousing; Data warehousing; Business & Economics / E-Commerce / General; Business & Economics : Entrepreneurship; Computers / Information Storage & Retrieval; Computers : Database Management - Data Warehousing; General; Electronic Commerce; Industrial marketing; Business intelligence
First sentence: As indicated by its title, this first chapter will provide the foundations upon which the approaches, technical discussion, solutions, and other material found throughout this book will be built.
Description: "Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models.

The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace - particularly if you are part of a brick-and-mortar company with specific online aspirations.

In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures."--BOOK JACKET.