Don't Think Pink
Subtitle: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Edition: 1st edition
Publisher: AMACOM/American Management Association; AMACOM
Published: June 2004
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780814408155
Subjects: Business & Management; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Women consumers; Marketing - Research; Consumer Behavior - General; Gender Studies; Sales & Selling - General
First sentence: WOMEN'S SPENDING power and influence were once neglected by companies doing business in the United States.
Description: "Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power."--Jacket.