Consumer behavior
Subtitle: building marketing strategy
By: Del I. Hawkins, David L. Mothersbaugh
Contributors: Mothersbaugh, David L.
Edition: 12th ed.
Publisher: McGraw-Hill Irwin
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 772
ISBN-13: 9780073530048
Subjects: Market surveys; Consumer behavior; Case studies
Notes: Includes index.