Winning direct response advertising
Subtitle: from print through interactive media
By: Joan Throckmorton.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 454
Subjects: Advertising, Direct-mail.; Direct marketing.
Notes: Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1986.
Includes index.