The art of woo
Subtitle: using strategic persuasion to sell your ideas
By: G. Richard Shell & Mario Moussa.
Contributors: Moussa, Mario.
Publisher: Portfolio
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 312
ISBN-13: 9781591841760
Subjects: Selling; Marketing; Persuasion (Psychology)
Notes: Includes bibliographical references and index.