The Silver Market Phenomenon
Subtitle: Marketing and Innovation in the Aging Society
By: edited by Florian Kohlbacher, Cornelius Herstatt
Contributors: Herstatt, Cornelius; SpringerLink (Online service)
Publisher: Springer-Verlag Berlin Heidelberg
Published: 2011
Place of publication: Berlin, Heidelberg
Language: eng
Format: [electronic resource] :
ISBN-13: 9783642143373; 9783642143380
Subjects: Labor economics; Industrial management; Demography; Economics; Population