This business of music marketing & promotion
By: Tad Lathrop ; contributions by Jim Pettigrew, Jr
Contributors: Pettigrew, Jim
Edition: Rev. and updated ed
Publisher: Billboard Books
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 308
Subjects: Popular music -- Writing and publishing; Music trade -- Vocational guidance; Sound recordings -- Marketing
Other titles: This business of music marketing and promotion; Music marketing & promotion; Music marketing and promotion
Description: "This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.
Notes: Includes index