Fashion sales promotion
Subtitle: the selling behind the selling
By: Pamela M. Phillips, Ellye Bloom, John D. Mattingly.
Contributors: Bloom, Ellye, 1929-; Mattingly, John D.
Series: The Wiley retail fashion merchandising and management series
Publisher: Wiley
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 223
Subjects: Advertising -- Fashion.; Fashion merchandising.
Notes: Includes bibliographies and index.