Strategic Marketing Management, Third Edition
Subtitle: planning, implementation and control
Edition: 3 edition
Publisher: Butterworth-Heinemann
Published: January 12, 2005
Language: eng
Format: Paperback
Number of pages: 882
ISBN-13: 9780750659383
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: The question of what marketing is and what it entails has been the focus of a considerable amount of work over the past 40 years.