Services marketing management
Subtitle: an international perspective
By: by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr.
Contributors: Helsdingen, Piet van.; Vries, Wouter de.
Publisher: Wiley
Published: 1999
Place of publication: Chichester; New York
Language: eng
Number of pages: 750
Subjects: Service industries -- Marketing -- Management.; Customer services -- Marketing -- Management.
Notes: Includes bibliographical references (p. 726-739) and index.