Manual of industrial marketing research
Subtitle: prepared under the auspicies [sic] of the Industrial Marketing Research Association
By: edited by Allan Rawnsley.
Contributors: Rawnsley, Allan.; Industrial Marketing Research Association.
Publisher: Wiley
Published: 1978
Place of publication: Chichester; New York
Language: eng
Number of pages: 196
Subjects: Marketing research -- Handbooks, manuals, etc.; Industrial marketing -- Research -- Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
"A Wiley-Interscience publication."