Buyer behaviour
Subtitle: strategic marketing applications
By: editor, Flip du Plessis ; principal contributors, Flip du Plessis, Deon Rousseau, Norman Blem ; other contributors, Christo Boshoff ... [et al.].
Contributors: Du Plessis, P. J. 1943-; Rousseau, Deon.; Blem, Norman.; Du Plessis, P. J. 1943-
Edition: 1st ed.
Publisher: Southern Book Publishers
Published: 1995
Place of publication: Halfway House [Transvaal, South Africa]
Language: eng
Number of pages: 385
Subjects: Target marketing.; Consumer behavior.
Other titles: Buyer behavior
Notes: Includes bibliographical references and indexes.
"Second edition"--2nd printed p.
Rev. ed. of: Consumer behaviour / P.J. Du Plessis. 1st ed. 1990.