The Americanisation of European business
Subtitle: the Marshall Plan and the transfer of US management models
By: edited by Matthias Kipping & Ove Bjarnar.
Contributors: Kipping, Matthias.; Bjarnar, Ove, 1951-
Series: Routledge studies in business history ;; 5; Routledge international studies in business history ;; 5.
Publisher: Routledge
Published: 1998
Place of publication: London; New York
Language: eng
Number of pages: 235
Subjects: Marshall Plan.; Industrial management -- Europe.; Industrial management -- United States.; Corporations, European.; Technical assistance, American.
Other titles: Americanization of European business
Notes: Includes bibliographical references and index.
A collection of 12 papers by international authors.