What Were They Thinking?
Edition: 1st ed edition
Publisher: Crown Business
Published: February 17, 1998
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780812929508
Subjects: Research & development management; Sales & marketing; Reference - General; Management - General; New Product Development; Business & Economics; Business / Economics / Finance; New products; Business/Economics; Marketing; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Case studies; Commercial products