IBM Way
Subtitle: insights into the world's most successful marketing organization
By: F.G. " Buck" Rodgers with Robert L. Shook.
Contributors: Shook, Robert L.
Publisher: Harper & Row
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 235
Subjects: IBM company -- États -- Unis; Entreprises, Grandes -- États -- Unis
Notes: 5