Promotion management and marketing communications
By: Terence A. Shimp, M. Wayne DeLozier.
Contributors: DeLozier, M. Wayne.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1986
Place of publication: Chicago
Language: eng
Number of pages: 652
Subjects: Communication in marketing.; Sales promotion.; Advertising.; Direct marketing.
Notes: Includes bibliographical references and indexes.