The Experience Logic as a New Perspective for Marketing Management
Subtitle: From Theory to Practical Applications in Different Sectors
Publisher: Springer
Published: Apr 13, 2018
Format: hardcover
Number of pages: 220
ISBN-13: 9783319775494
Notes: Source title: The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)