Marketing education
Subtitle: current status and a view for the 1980's
By: Patrick E. Murphy, Eugene R. Laczniak.
Contributors: Laczniak, Eugene R., joint author.; American Marketing Association.
Series: Monograph series - American Marketing Association ; #11
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago
Language: eng
Number of pages: 106
Subjects: Marketing -- Study and teaching.
Notes: Bibliography: p. 69-70.
"Abstracts of papers and articles on marketing education": p. 71-106.