Building Models for Marketing Decisions (International Series in Quantitative Marketing)
Edition: 1 edition
Publisher: Springer
Published: February 29, 2000
Language: eng
Format: Hardcover
Number of pages: 668
ISBN-13: 9780792377726
Subjects: Sales & marketing; Marketing Management; Decision making; Mathematical Models In Economics; Mathematical models; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Marketing; Economics - General; Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Management