Legendary Brands
Subtitle: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Publisher: Kaplan Business
Published: September 18, 2002
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780793155606
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Customer relations
First sentence: In April, 2001, the cover of Forbes magazine brandished a picture of Apple Computer CEO Steve Jobs peering through the window of an iBook with a bumptious smile.