Sprache und Kultur in der interkulturellen Marketingkommunikation
By: Theo Bungarten (Hg.).
Contributors: Bungarten, Theo.
Series: Beiträge zur Wirtschaftskommunikation ;; Bd. 11
Publisher: Attikon Verlag
Published: 1994
Place of publication: Tostedt
Language: ger
Number of pages: 234
Subjects: Communication in marketing -- Germany.; Germany -- History -- Unification, 1990.; Germany -- Commerce -- Europe.; Europe -- Commerce -- Germany.; Germany -- Commercial policy.
Notes: Includes bibliographical references.
German and English articles by 16 different European authors.