Cable TV Advertising
Subtitle: In Search of the Right Formula
Contributors: Rajeev Batra (Editor); Rashi Glazer (Editor)
Publisher: Quorum Books
Published: May 19, 1989
Language: eng
Format: Hardcover
Number of pages: 199
ISBN-13: 9780899304069
Subjects: Advertising; Cable Television; Advertising By Broadcast Media; Business & Economics; Business / Economics / Finance; United States; Business/Economics; Marketing - General; Cable television advertising; Advertising & Promotion; Business & Economics / Marketing / General; Congresses
First sentence: In this introductory chapter, we present a brief overview of how to think strategically about the issues confronting cable TV advertising.