Brand transformation
Subtitle: transforming firm performance by disruptive, pragmatic and achievable brand strategy
By: Keith Glanfield
Publisher: Routledge
Published: 2018
Language: eng
Number of pages: 224
ISBN-13: 9781138064294; 9781138064300
Copyright date: 2018
Subjects: Management; Branding (Marketing); Organizational change
Notes: Includes bibliographical references and index.