Inside the customer universe
Subtitle: how to build unique customer insight for profitable growth and market leaders
By: Henrik Andersen, Thomas Ritter.
Contributors: Ritter, Thomas, 1970-
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
ISBN-13: 9780470694244
Subjects: Customer relations; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The quick-guide to customer universe based execution; title: The executive challenge of driving EBITDA; title: The challenges of current segmentation models; title: Identifying customer types : inside the customer mind; title: Identifying roles and scenes : inside situations and occasions; title: CUBEical segmentation : the platform for achieving market leadership; title: CUBEical strategy : where and how to compete; title: CUBEical implementation : how to set the agenda; title: CUBEical thinking : why the framework works; title: The fast moving consumer goods universe; title: The key account management universe; title: The mergers and acquisition universe.