Basic marketing
Subtitle: a managerial approach
By: E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
Contributors: Brogowicz, Andrew A.
Edition: 7th ed.
Publisher: R.D. Irwin
Published: 1981
Place of publication: Homewood, Ill
Language: eng
Number of pages: 762
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.