Horizontal diffusion of innovations
Subtitle: an alternative paradigm to the classical diffusion model
By: Dorothy Leonard-Barton, Everett M. Rogers.
Contributors: Rogers, Everett M.
Series: WP ; 1214-81; Working paper (Sloan School of Management) -- 1214-81.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1981
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23