Introduction to marketing management
Subtitle: text and cases
By: [by] James D. Scott, Martin R. Warshaw [and] James R. Taylor.
Contributors: Warshaw, Martin R.; Taylor, James R.; Rewoldt, Stewart H.
Edition: 5th ed.
Publisher: Richard D. Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Notes: Previous ed. by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw, 1981.