Branded
Subtitle: personal identity through consumer products
By: VPRO ; samenstellung Alexander Oey, Femke Wolting
Contributors: VPRO; Films for the Humanities (Firm)
Series: MKT 402a (NU course); MKT 420 (NU course); MKT 602 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2002
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 42
Subjects: Advertising; Brand name products; Social aspects; Brand choice; Consumers' preferences; Self; Personality
Other titles: Personal identity through consumer products
Description: This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept.
Notes: Originally produced in 1998.

"FFH 11159."

DVD.