Advertising and integrated brand promotion
By: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Contributors: Allen, Chris T.; Semenik, Richard J.
Edition: 4th ed.
Publisher: Thomson/South-Western; South-Western College Pub
Published: 2006
Place of publication: Mason, Ohio
Language: eng
Number of pages: 781
Subjects: Advertising.; Advertising media planning.
Notes: Includes bibliographical references and indexes.