Public communication campaigns
By: Ronald E. Rice, Charles K. Atkin, editors.
Contributors: Rice, Ronald E.; Atkin, Charles K.
Edition: 3rd ed.
Publisher: Sage Publications
Published: 2001
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 428
Subjects: Publicity; Public relations; Advocacy advertising
Notes: Includes bibliographical references and index.