Effective frequency
Subtitle: the state of the art, current media applications, next steps from ARF : transcript proceedings
By: an Advertising Research Foundation Key Issues Workshop, New York Hilton, June 4, 1982.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1982
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 228
Subjects: Advertising -- Effective frequency -- Congresses.