Marketing strategy and plans
By: David J. Luck, O.C. Ferrell.
Contributors: Ferrell, O. C.
Edition: 2nd ed.
Publisher: Prentice-Hall
Published: 1985
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 591
Subjects: Marketing -- United States -- Management.; Marketing -- United States -- Management -- Case studies.
Notes: Bibliography: p. 570-577.
Includes indexes.