Digital cool
By: Discovery Communications, inc. ; producer/director, Jonathan Schulz ; produced by Bang Singapore Pte Ltd for Discovery Networks International
Contributors: Negroponte, Nicholas; Samsong Chonja; Films for the Humanities (Firm); Discovery Channel University
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 48
Subjects: Digital communications; Social aspects; Corporations; Computer network resources; Technology and civilization; Interactive multimedia; Samsong Chonja
Description: "This program is an outstanding case study of how Korean high-tech powerhouse Samsung Electronics engages and expands its target markets by continually designing, developing, and reinventing its products in innovative ways. Topics include consumer research, the design process, manufacturing team-building, sales efforts, and the ideas lab, where visionaries apply their expertise to items ranging from cell phones, to digital gaming, to the digital home. Experts include Vice Chairman and CEO Jong Yong Yun and MIT's Nicholas Negroponte, author of the best-seller Being Digital and cofounder of Wired magazine."--Container.
Notes: Disc is a recorded DVD and may not play on all DVD players or drives.

Narrator, Remesh Panicker.

DVD-R.

In English and Korean with English subtitles.