Retail Brand Equity and Loyalty
Subtitle: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Publisher: Springer Gabler
Published: Sep 07, 2016
Format: paperback
Number of pages: 220
ISBN-13: 9783658150365
Notes: Source title: Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing (Handel und ... Retailing and International Marketing)