Likeable social media
Subtitle: how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
By: Dave Kerpen with Mallorie Rosenbluth and Meg Riedinger ; new foreword by Carrie Kerpen
Edition: Revised and expanded second edition.
Publisher: McGraw-Hill Education
Published: 2015
Language: eng
Number of pages: 277
ISBN-13: 9780071836326
Subjects: Social media; Internet marketing; Branding (Marketing); Economic aspects; Customer relations; Online social networks
Description: "Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.
Notes: Includes bibliographical references and index.