Applied public relations
Subtitle: cases in stakeholder management
By: Larry F. Lamb, Kathy Brittain McKee.
Contributors: McKee, Kathy Brittain.
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates
Published: 2005
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 258
Subjects: Public relations -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.
Table of contents: title: Public relations: maintaining mutually beneficial systems of stakeholder relationships; title: Stakeholders: employees; title: Stakeholders: community; title: Stakeholders: consumers; title: Stakeholders: media; title: Stakeholders: investors; title: Stakeholders: members and volunteers; title: Stakeholders: governments and regulators; title: Stakeholders: activists; title: Stakeholders: global citizens.