Mass communication in the global age
By: editors, David Copeland, Anthony Hatcher
Edition: 2nd ed.
Publisher: Vision Press
Published: 2007
Place of publication: Northport, Ala
Language: eng
Number of pages: 413
ISBN-13: 9781885219312
Subjects: Mass media; Mass media and culture
Notes: "Your guide to becoming an intelligent consumer of mass communication and to planning a career."--Cover.

Previous edition: 2004.

Includes bibliographical references and index.
Table of contents: title: 1. Mass communication : yesterday, today, tomorrow; title: 2. History : providing answers to today's problems; title: 3. Law of mass communication : balancing freedom with responsibility; title: 4. The information function : mediating reality; title: 5. Economics : the political economy of the American media; title: 6. Mass communication and politics : the media's role in a democracy; title: 7. Books : oldest mass medium thriving in a high-tech age; title: 8. Newspapers : medium of the past, present, and future; title: 9. Magazines : from print to the digital world and beyond; title: 10. Public relations : building relationships, bringing about change; title: 11. Advertising : social institution in the American marketplace; title: 12. Motion pictures : entertainment for the masses; title: 13. Music : recordings for the masses; title: 14. Radio : the electronic revolution of mass communication; title: 15. Television : the medium that transformed society; title: 16. New technologies : the digital world and beyond; title: 17. The media and government : uneasy relationship in the American democracy; title: 18. Media and society : influencing the way audiences see life; title: 19. Media effects : a question of responsibility; title: 20. Ethics : bringing good or bad days to media; title: 21. Communication research : the scientific study of media; title: 22. Communication theory : how we understand media's processes and effects; title: 23. International communication : media systems and issues in the global metropolis.