Kommunikations-Marketing
Subtitle: die Technik journalistischer Anpassung.
Series: Gesellschaft und Kommunikation,; Bd. 12
Publisher: Bertelsmann Universitätsverlag
Published: 1972
Place of publication: [Düsseldorf]
Language: ger
Number of pages: 166
Subjects: Marketing research
Notes: Bibliography: p. 145-150.
Originally presented as the author's thesis, Munich.