Children's purchase requests and parental responses
Subtitle: results from a diary study
By: by Leslie Isler, Edward Popper, and Scott Ward.
Series: Report / Marketing Science Institute ;; no. 79-110; Working paper / Marketing Science Institute, Research Program; Report (Marketing Science Institute) ;; no. 79-110.; Marketing Science Institute working paper.
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 30