The challenge of building brand equity
Subtitle: a look at cases in North America and Europe
By: André Richelieu, Vincent Couvelaere.
Contributors: Couvelaere, Vincent.; Université Laval. Faculté des sciences de l'administration.
Series: Document de travail -- 2004-019
Publisher: Faculté des sciences de l'administration, Université Laval
Published: 2004
Place of publication: Québec, Québec
Language: eng
Number of pages: 39
Subjects: Business names; Hockey teams -- Canada; Soccer teams -- France; Professional sports -- Canada; Professional sports -- France; Strategic planning
Notes: Includes bibliographical references (p. 31-34).