Handbook of research in mass customization and personalization
By: edited by Frank T. Piller, Mitchell M. Tseng
Contributors: Piller, Frank T., 1969-; Tseng, Mitchell M., 1947-
Publisher: World Scientific
Published: 2010
Place of publication: New Jersey
Language: eng
Number of pages: 1122
ISBN-13: 9789814280259; 9789814280266; 9789814280273
Subjects: Management; Flexible manufacturing systems; Marketing; Service industries; Congresses; Marketing research; Product management; Mass customization
Notes: Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.

Includes bibliographical references.
Table of contents: title: v. 1.; title: Strategies and concepts -- -- v. 2.; title: Applications and cases.