Firm-created word-of-mouth communication
Subtitle: a field-based quasi-experiment
By: David Godes, Dina Mayzlin
Contributors: Mayzlin, Dina; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 05-023; Working paper (Harvard Business School. Division of Research) -- 05-023
Publisher: Division of Research, Harvard Business School
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 27
Description: In this paper, we investigate the effectiveness of the firm's proactive management of consumer-to-consumer communication.
Notes: "July 2004"--Added t.p.

Includes bibliographical references.