Marketing for Cultural Organisations
Subtitle: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
Edition: 2 edition
Publisher: Int. Cengage Business Press
Published: November 18, 2004
Language: eng
Format: Paperback
Number of pages: 233
ISBN-13: 9781844802135
Subjects: The Arts: General Issues; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General