Creativity Inc.
Subtitle: Building an Inventive Organization
Publisher: Harvard Business School Press
Published: April 16, 2003
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781578512072
Subjects: Business strategy; Organizational theory & behaviour; General; Business/Economics; Business & Economics; Business / Economics / Finance; Leadership; Corporate culture; Creative ability in business
First sentence: ONE CAN BE CREATIVE without understanding the underlying dynamics much as one can drive a car without understanding how the engine works.
Description: "Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."--BOOK JACKET.