The ten demandments
Subtitle: rules to live by in the age of the demanding consumer
By: Kelly Mooney with Laura Bergheim.
Contributors: Bergheim, Laura, 1962-
Publisher: McGraw-Hill
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 266
Subjects: Customer relations.; Customer services.; Customer loyalty.; Consumer satisfaction.
Description: "The Ten Demandments is a long-overdue shout from the mountaintops on behalf of the people who can make or break your company - your current and prospective customers. Learn what matters to them most through these ten straightforward directives for delivering a total customer experience that goes beyond the sum of its parts. A real-world roadmap for winning customers' hearts and earning and keeping their loyalty, The Ten Demandments is the ultimate guide to satisfying today's newly demanding consumer."--BOOK JACKET.
Notes: Includes index.