Key Account Management
Edition: 2nd Bk&Cdr edition
Publisher: Kogan Page
Published: September 1, 2001
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780749435950
Subjects: Sales & marketing management; Business & Economics; Marketing - General; Business / Economics / Finance; Business/Economics; Sales & Selling - Management; Sales & Selling - General
First sentence: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.