Business management for the equine industry
By: Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon.
Contributors: Jensen, Anne-Lise Riis.; Jordon, Anna.
Publisher: Blackwell Pub.; Wiley
Published: 2005
Place of publication: Ames, Iowa
Language: eng
Number of pages: 158
ISBN-13: 9781405126069
Subjects: Horse industry -- Great Britain -- Management.; New business enterprises -- Great Britain.
Description: Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
Notes: Includes bibliographical references and index.