Brandscendence
Subtitle: Three Essential Elements of Enduring Brands
Publisher: Kaplan Business
Published: September 1, 2004
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780793183036
Subjects: Advertising; Marketing - Product Management; Business/Economics; Business & Economics; Business / Economics / Finance; Valuation; Business & Economics / Marketing / General; Marketing - General; Brand name products; Management
First sentence: Executive Summary. Brandscendence is about understanding and creating brands that endure.