Implementation of management science in marketing
By: [by] David B. Montgomery [and] Glen L. Urban.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 295-67; Working paper (Sloan School of Management) -- 295-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge
Language: eng
Number of pages: 19
Subjects: Marketing -- Management.