Tourism marketing and management handbook
By: editors, Stephen F. Witt, Luiz Moutinho.
Contributors: Witt, Stephen F.; Moutinho, Luiz.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 617
Subjects: Tourism -- Marketing.; Tourism -- Management.
Notes: Includes bibliographical references and indexes.