Marketing
Subtitle: strategies and management : a sectoral analysis
By: by Makarand Upadhyaya, Associate Professor, College of Business Administration, Jazan University, Jazan, Saudi Arabia
Publisher: New Century Publications
Published: 2014
Place of publication: New Delhi, India
Language: eng
Number of pages: 164
ISBN-13: 9788177083705
Subjects: Marketing; Management; Service industries
Notes: Includes bibliographical references (pages 147-156) and index.