Hacking growth
Subtitle: how today's fastest-growing companies drive breakout success
By: Sean Ellis and Morgan Brown
Contributors: Brown, Morgan, author
Edition: First edition.
Publisher: Crown Business
Published: 2017
Language: eng
Number of pages: 308
ISBN-13: 9780451497215
Subjects: Marketing; Consumer behavior; Success in business
Description: "Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--
Notes: Includes bibliographical references (pages 281-295) and index.