Marketing information systems
Subtitle: an emerging view
By: [by] David B. Montgomery [and] Glen L. Urban.
Contributors: Urban, Glen L.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 390-69; Working paper (Sloan School of Management) -- 390-69.
Publisher: M.I.T.
Published: 1969
Place of publication: Cambridge
Language: eng
Number of pages: 40
Subjects: Management information systems.; Information storage and retrieval systems -- Marketing.