PM
Subtitle: a new deal in journalism, 1940-1948
By: Paul Milkman.
Publisher: Rutgers University Press
Published: 1997
Place of publication: New Brunswick, NJ
Language: eng
Number of pages: 254
Subjects: PM (New York, N.Y. : Daily); PM (New York, N.Y. : Weekly); Press and politics -- United States.; New Deal, 1933-1939.; United States -- Politics and government -- 1933-1945.
Other titles: New deal in journalism, 1940-1948
Description: This book is the story of PM, an upstart New York tabloid newspaper, that from 1940 to 1948 unashamedly and outspokenly championed the causes of minorities, workers, and downtrodded, and the disfranchised.

Throughout its eight-year life, PM maintained a circulation of 150,000. It crusaded against crass materialism and isolationism, advocated the continuation of New Deal policies, and strove to build anti-fascist alliances. The tabloid also gained its reputation by revolutionizing the use of photography and graphics, breaking an industry boycott by printing daily news of radio programming, focusing on consumer news, and rejecting all paid advertising to avoid compromising its views.

Its influence did not die with its last issue, however. In the sixties, PM was seen as a model for several upstart counterculture publications, and many of its stylistic innovations can be found in current newspapers, including the New York Times.
Notes: Includes bibliographical references (p. [215]-239) and index.