Creating innovative products and services
Subtitle: the forth innovation method
By: Gijs van Wulfen
Publisher: Gower Pub.
Published: 2011
Place of publication: Farnham, Surrey, England; Burlington, VT
Language: eng
Number of pages: 270
ISBN-13: 9781409417545; 9781409417552
Subjects: Product management; Production planning; New products
Notes: Includes bibliographical references and index.
Table of contents: title: The difficult start of innovation; title: Success factors for the ideation phase; title: The forth innovation method; title: Full steam ahead; title: Observe and learn; title: Raise ideas; title: Test ideas; title: Homecoming.