Brand equity
Subtitle: efecto del 'price premium' en las preferencias del consumidor
By: Miguel Guillermo Martínez Durán, Daniel Eduardo Rojas Murcia
Contributors: Rojas Murcia, Daniel Eduardo
Series: Mejores proyectos de grado -- 24
Publisher: UniAndes, Facultad de Administración
Published: 2007
Place of publication: Bogotá
Language: spa
Number of pages: 80
Subjects: House brands; Prices; Econometric models; Brand name products; Pricing
Notes: Includes bibliographical references (p. 40-41).