Betriebliche Marktforschung
Subtitle: Mehrwert für Marketing, Steuerung und Strategie
By: Marco Ottawa, Christian Rietz
Contributors: Rietz, Christian
Publisher: DE GRUYTER OLDENBOURG
Published: 2014
Place of publication: München
Language: ger
Number of pages: 234
ISBN-13: 9783486743579; 9783486857849
Subjects: Marketing; Strategic planning
Notes: Includes bibliographical references (pages 225-234).