Everyday public relations for lawyers
By: Gina Furia Rubel.
Publisher: Furia Rubel Communications
Published: 2007
Place of publication: Fountainville, PA
Language: eng
Number of pages: 163
ISBN-13: 9780980171907
Subjects: Lawyers -- Public relations -- United States
Notes: "A no nonsense strategic PR guide"-- cover.
Table of contents: title: Strategic public relations : a primer; title: Building from the ground up : a closer look at the eight steps; title: Putting the media to work for you; title: Putting your pen to paper; title: Speak up and be heard; title: Special events that get attention; title: Recognize and be recoginized; title: Media outreach tools; title: Leveraging everyday tools to leave a lasting impression; title: The new world of communication; title: How to comply when you communicate; title: Measuring your objectives.