Market segmentation
Subtitle: using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
By: Art Weinstein.
Edition: Rev. ed.
Publisher: Probus Pub. Co.
Published: 1994
Place of publication: Chicago, Ill
Language: eng
Number of pages: 313
Subjects: Market segmentation.; Psychographics.
Notes: Includes bibliographical references (p. 305-307) and index.