The ABC's of IMC
Subtitle: Building blocks for integrated marketing communications
By: editors, Anders Grönstedt and Lisa Syracuse
Contributors: Advertising Research Foundation
Series: Research reference on
Publisher: The Advertising Research Foundation
Published: 1998
Place of publication: New York, NY
Language: eng
Number of pages: 382
Copyright date: 1998
Subjects: Communication in marketing; Advertising media planning; Marketing; Management
Other titles: Research reference on The ABC's of IMC; Building blocks for integrated marketing communications
Notes: Includes bibliographical references (p. 363-382)