Which Ad Pulled Best?
Contributors: Scott C. Purvis (Editor)
Edition: 6Rev Ed edition
Publisher: McGraw-Hill Contemporary
Published: February 27, 1992
Language: eng
Format: Paperback
Number of pages: 220
ISBN-13: 9780844232928
Subjects: Advertising; Advertising & Promotion; Business / Economics / Finance; Advertising copy; Evaluation; Business & Economics