Increasing package effectiveness at the retail level.
Series: Its Packaging series,; no. 32
Published: 1950
Place of publication: New York
Language: eng
Number of pages: 30
Subjects: Packaging.; Retail trade.
Notes: "Papers ... presented at the National Packaging Conference and Exposition of the American Management Association, held at ... Chicago, April 24-26, 1950."
Table of contents: title: The role of packaging in introducing a new product, by H. L. Bergren.; title: Increasing package effectiveness at the retail level, a panel session : Introduction, by J. C. Griffin. Meeting the new trends in soft-goods retailing,by A. R. Farmer. Package design for increased sales, by E. Arens. The wholesaler ; the link between package and retailer, by J. J. Weber. New trends in retail store layout, by D. Deskey. Making a customer of the purchaser, by O. M. Gale.