Managing reputation with image and brands
By: by Stephen J. Garone.
Contributors: Conference Board.
Series: Report / The Conference Board ;; no. 1212-98-CH; Conference Board report ;; no. 1212-98-CH.
Publisher: Conference Board
Published: 1998
Place of publication: New York, N.Y
Language: eng
Number of pages: 21
Subjects: Corporate image; Brand name products; Logos (Symbols)
Notes: Includes bibliographical references.