Branded Entertainment
Subtitle: Product Placement & Brand Strategy in the Entertainment Business
Publisher: Kogan Page
Published: May 1, 2007
Language: eng
Format: Hardcover
Number of pages: 266
ISBN-13: 9780749449407
Subjects: Media studies; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Business & Economics/Advertising & Promotion; Product management; Product placement in mass media
First sentence: When we study the origins of product placement, we generally think of the pioneering, often hesitant applications that were to be found in cinema more than a hundred years ago.