Customer share marketing
Subtitle: how the world's great marketers unlock profits from customer loyalty
By: Tom Osenton.
Publisher: Financial Times Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 284
Subjects: Relationship marketing.; Customer loyalty.
Notes: Includes index.
Table of contents: title: Machine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1; title: CHAPTER 1: THE WEB WEIGHS IN 3; title: CHAPTER 2: THE CENTURY OF MARKET SHARE 21; title: CHAPTER 3: MARKETING THROUGH THE CHAOS 31; title: CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49; title: PART II: UNLOCKING THE POWER; title: OF CUSTOMER LOYALTY 63; title: CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65; title: CHAPTER 6: SELLING DIRECT COMES OF AGE 79; title: CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93; title: CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109; title: CHAPTER 9: CUSTOMER SHARE MARKETING 127; title: PART III: ACQUIRING CUSTOMERS AND; title: PERMISSION 145; title: CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE; title: CUSTOMERS AND PERMISSION 147; title: CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION:; title: BEST PRACTICES 161; title: PART IV: RETAINING CUSTOMERS; title: AND GROWING CUSTOMER SHARE 203; title: CHAPTER 12: WORKING THE LIST: HOW TO RETAIN; title: CUSTOMERS AND GROW CUSTOMER SHARE 205; title: CHAPTER 13: RETAINING CUSTOMERS; title: AND GROWING CUSTOMER SHARE:; title: BEST PRACTICES 217; title: PART V: MARKETING IN THE NEXT; title: ECONOMY 257; title: CHAPTER 14: MAXIMIZING THE POWER OF MASS; title: AND DIRECT MARKETING 259; title: INDEX 275.