Fame and Fortune
Subtitle: How Successful Companies Build Winning Reputations
Edition: 1st edition
Publisher: FT Press
Published: August 11, 2003
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780130937377
Subjects: Sales & marketing; Management; Corporate & Business History - Strategies; Executive Management; Organization Theory; Business & Economics; Business / Economics / Finance; Leadership; Business/Economics; Corporate image; Advertising & Promotion; Business & Economics / Systems & Planning; Public relations; Brand name products; Management - General; Strategic Planning; Corporations
First sentence: Anyone who follows the news knows that reputations matter.