The Rebel's Guide to Email Marketing
By: DJ Waldow, Jason Falls
Contributors: Falls, Jason
Publisher: Que Pub
Published: 2013
Language: eng
Number of pages: 325
ISBN-13: 9780789749697
Subjects: Internet marketing
Notes: Includes index.
Table of contents: title: Introduction: email marketing is (not) dead; title: The secret to email marketing: list growth; title: Why list growth matters; title: How to grow your list; title: Let's get technical; title: The anatomy of an email; title: Examining an email's body parts; title: The first impression; title: The meat and potatoes; title: The finishing touches; title: Breaking the rules; title: Are best practices really "best"?; title: My word! : you must read this now!; title: The perfect-looking email; title: The best ways to grow your list; title: Batman (email marketing) and Robin (social media); title: How email and social media go together; title: The power of pairs; title: The future of email marketing; title: What's next; title: Go forth and conquer; title: Appendix a your prize; title: Index.