New and improved
Subtitle: the story of mass marketing in America
By: Richard S. Tedlow.
Publisher: Basic Books
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 481
Subjects: Marketing -- United States -- Case studies.; Marketing -- United States -- History.
Description: An account of American business, examining how America became a consumer society.
Notes: Bibliography: p. [441]-466. Includes index.

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