Consumer behavior
Subtitle: selected readings
By: edited for the American Marketing Association by James F. Engel.
Series: AMA reprint series
Publisher: R. D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Language: eng
Number of pages: 233
Subjects: Motivation research (Marketing) -- Addresses, essays, lectures.; Consumers -- United States -- Addresses, essays, lectures.
Notes: Includes bibliographical references.
Articles selected from American Marketing Association publications.