Marketing und Werbung
Subtitle: Ritualisierung und Inszenierung der Lebenswelt
By: Rudolf-Christian Hanschitz
Publisher: Turia + Kant
Published: 2004
Place of publication: Wien
Language: ger
Number of pages: 351
ISBN-13: 9783851323863
Subjects: Marketing; Social aspects; Advertising; Capitalism; Popular culture
Notes: Includes bibliographical references (p. 348-[352]).