Facebook marketing
Subtitle: designing your next marketing campaign
By: Justin R. Levy.
Publisher: Que Pub.; Que
Published: 2010
Place of publication: Indianapolis, Ind
Language: eng
ISBN-13: 9780789743213
Subjects: Facebook (Electronic resource); Internet marketing; Internet advertising; Social networks -- Computer network resources
Table of contents: title: From dorm room to boardroom : the Facebook phenomenon; title: Getting around Facebook : the basics; title: Establishing a corporate presence; title: Extending Facebook into the interwebs : Facebook connect and live stream; title: Box; title: Facebook advertising and why you should be using it; title: Extending the experience with Facebook apps; title: Addressing privacy concerns; title: Developing a Facebook marketing strategy; title: Using facebook to develop communities; title: Best in class; title: Become a ninja : tips, tricks, and hacks; title: Shaking the crystal ball : what's next for Facebook.