Marketing of high-technology products and innovations
By: Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Contributors: Sengupta, Sanjit.; Slater, Stanley F.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 576
ISBN-13: 9780136049968
Subjects: High technology industries -- Marketing
Notes: Includes bibliographical references and index.