Re-made in Japan
Subtitle: everyday life and consumer taste in a changing society
By: edited and with an introduction by Joseph J. Tobin.
Contributors: Tobin, Joseph Jay.
Publisher: Yale University Press
Published: 1992
Place of publication: New Haven
Language: eng
Number of pages: 264
Subjects: Ethnology -- Japan; Ethnicity -- Japan; Consumers -- Japan -- Attitudes; Japan -- Economic conditions; Japan -- Social life and customs
Description: "Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic." "Written by scholars in anthropology, sociology, and the humanities, the book ranges from analyses of Tokyo Disneyland and the Japanese passion for the Argentinean tango to discussions of the Japanese haute couture and the search for an authentic nouvelle cuisine japonaise. These topics are approached from a variety of perspectives, with explorations of the interrelations of culture, ideology, and national identity and analyses of the roles that gender, class, generational, and regional differences play in the patterning of Japanese consumption. The result is a fascinating look at a dynamic society that is at once like and unlike our own."--BOOK JACKET.
Notes: Includes bibliographical references and index.