Marketing in Central and Eastern Europe (East-West Business Series) (East-West Business Series)
Publisher: Haworth Press
Published: July 1997
Language: eng
Format: Hardcover
Number of pages: 101
ISBN-13: 9780789000392
Subjects: Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Central Europe; Eastern Europe; Europe, Central; Europe, Eastern
First sentence: Since the sudden opening up of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries' marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies.