French for Marketing
Subtitle: Using French in Media and Communications
Publisher: Cambridge University Press
Published: January 28, 1998
Language: fre
Format: Hardcover
Number of pages: 368
ISBN-13: 9780521585002
Subjects: Language for business; Language teaching & learning material & coursework; Mass media; General; Advertising By Broadcast Media; Social aspects; Business & Economics; Language Arts / Linguistics / Literacy; French; Language; Marketing; Marketing - General; Foreign Language Study / French; Mass media--Marketing; Mass media and language; Advertising & Promotion; French Language
First sentence: Une etude menee par Proximite (agence specialisee de communication) aupres de 157 directeurs d'entreprises francaises montre qu'en 1993, la plupart d'entre eux ont choisi de nouveaux supports publicitaires (promotion, stimulation, force de vente, distribution, publicite directe).