Motivation research and depth communication
By: papers by M. Abrams [and others] and summaries of the discussion
Series: Publications of the Green Meadow Foundation -- v. 16; Schriftenreihe des Institutes für Ernährungsforschung der Stiftung "Im Grüene" -- Bd. 16
Publisher: Green Meadow Foundation
Published: 1960
Place of publication: Rüschlikon, Switzerland
Language: eng
Number of pages: 130
Subjects: Motivation research (Marketing)
Notes: English edition of its Schriftenreihe, Bd. 15: Motivforschung und Tiefenpropaganda.