Twenty Million New Customers!
Subtitle: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies) (Haworth Gay & Lesbian Studies)
Publisher: Haworth Press
Published: December 1997
Language: eng
Format: Hardcover
Number of pages: 235
ISBN-13: 9780789001757
Subjects: Family & Health; Sociology, Social Studies; Gay consumers; Consumer Behavior; Homosexuality; Business & Economics; Archaeology / Anthropology; Business/Economics; Anthropology - Cultural; Consumer Behavior - General; United States
First sentence: The so-called "deviant" consumer behavior of gays and lesbians is a much neglected focus in the mainstream consumer research literature (Sanders 1989; Wardlow 1996) while consumer perspectives are similarly rare in gay and lesbian studies.