The essentials of marketing research
By: Lawrence S. Silver ... [et al.].
Contributors: Wrenn, Bruce
Edition: 3rd ed.
Publisher: Routledge; Taylor and Francis
Published: 2012
Place of publication: New York, NY
Language: eng
Number of pages: 376
ISBN-13: 9780415899291; 9780415899284; 9780203182598
Subjects: Case studies; Marketing research
Notes: Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Includes bibliographical references and index.