Factors influencing grocery retailers' support of trade promotions
By: by Ronald C. Curhan and Robert J. Kopp
Contributors: Kopp, Robert J.
Series: Report -- no. 86-104; Report (Marketing Science Institute) -- no. 86-104
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Copyright date: 1986
Subjects: Grocery trade; Sales promotion
Notes: "Marketing Science Institute, Research Program, working paper"--cover.

"July 1986."

Bibliography: p. 24-25.