Corporate Reputation, the Brand & the Bottom Line
Subtitle: Powerful, Proven Communications Strategies for Maximizing Value
Edition: 3rd ed. edition
Publisher: Kogan Page
Published: August 1, 2005
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780749444082
Subjects: Public Relations; Corporate image; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General; Business & Economics / Public Relations; Marketing - General; Organizational effectiveness
First sentence: Why bother about the corporate reputation?