Ryūtsū kōzō to ryūtsū seisaku
Subtitle: Nihon to Nishi Doitsu no hikaku
By: E. Battsā, Suzuki Takeshi hen.
Contributors: Batzer, Erich.; Suzuki, Takeshi, 1931-
Publisher: Tōyō Keizai Shinpōsha
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 229
Subjects: Marketing -- Germany (West); Marketing -- Japan.; Germany (West) -- Commercial policy.; Japan -- Commercial policy.
Notes: Includes bibliographies.