virtual customer
Subtitle: a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004
By: edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard.
Contributors: Ferreira, Sueli Mara Soares Pinto.; Savard, Réjean, 1950-
Series: IFLA publications -- 117
Publisher: Saur
Published: 2005
Place of publication: München
Language: eng
Number of pages: 385
ISBN-13: 9783598218453
Subjects: Libraries -- Public relations -- Congresses; Customer relations -- Management -- Congresses; Information services -- Marketing -- Congresses; Internet access for library users -- Congresses; Bibliothèques -- Relations publiques -- Congrès; Relations avec la clientèle -- Gestion -- Congrès; Documentation, Services de -- Gestion -- Congrès; Internet dans les bibliothèques -- Congrès; Bibliothèques virtuelles -- Congrès; Utilisateurs des bibliothèques -- Congrès; Bibliothèques -- Satisfaction des utilisateurs -- Congrès; Inlichtingenwerk (dienstverlening); Informatiebemiddeling; Digitale bibliotheken
Genres: Congresses.; Congrès.
Other titles: Cliente virtual :; Usager virtuel :; Cliente virtual :; Virtual costumer :
Notes: International conference proceedings of a conference organized by the Management and Marketing Section of IFLA.

Includes bibliographical references and indexes.

7 Portuguese, 6 English, 6 French, 3 Spanish contributions; preface and summaries in Portuguese, English, French, and Spanish.

Issued by the International Federation of Library Associations and Institutions, The Hague, The Netherlands.