Zhongguo shi yu xia de xin wen chuan bo yan jiu
By: Xie Qingguo deng zhu
Edition: Di 1 ban
Series: Xiamen da xue guang gao yu chuan bo yi shu cong shu. di 1 ji; Xiamen da xue guang gao yu chuan bo yi shu cong shu. di 1 ji
Publisher: Xiamen da xue chu ban she
Published: 2010
Place of publication: Xiamen Shi
Language: chi
Number of pages: 436
ISBN-13: 9787561534915
Subjects: Journalism
Description: 本书立足中国视角,既关注华夏传播,力求从传统经典中剖析中国先人的传播智慧;又关注中国近现代的传播现象,对之进行传播学解析.研究对象多是中国文本;研究内容包括华夏传播,科技传播,新闻传播,广告传播,影视传播,传媒与社会等专题;研究方法既有学理探析.
Notes: Includes bibliographical references (p. 432-434).