Dictionary of Marketing Terms (Barron's Business Dictionaries)
Edition: 3rd edition
Series: Barron's Business Dictionaries
Publisher: Barron's Educational Series
Published: April 15, 2000
Language: eng
Format: Paperback
Number of pages: 640
ISBN-13: 9780764112140
Subjects: Reference works; Sales & marketing; Marketing - General; Education; Business / Economics / Finance; Dictionaries; Reference - General; Business & Economics / Reference; General; Marketing
Description: "Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms" -- publisher website (July 2007).