Sales management
Subtitle: concepts, practices and cases
By: Eugene M.Johnson, David L. Kurtz, Eberhard E. Scheuing.
Contributors: Kurtz, David L.; Scheuing, Eberhard E.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 564
Notes: Previous ed.: 1986.