Cool Capitalism
Publisher: Pluto Press; Pluto
Published: November 10, 2009
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780745326788
Subjects: Business & Investing -- Economics -- Free Enterprise; Business & Investing -- Popular Economics -- Policy & Current Events; Nonfiction -- Politics -- History & Theory; Nonfiction -- Social Sciences -- Anthropology -- Cultural; Nonfiction -- Social Sciences -- Political Science -- Political Doctrines; Nonfiction -- Social Sciences -- Sociology
Description: Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society. McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.--