Inbound marketing
Subtitle: attract, engage, and delight customers online
By: Brian Halligan, Dharmesh Shah
Contributors: Shah, Dharmesh, 1967-
Edition: Revised and updated second edition.
Publisher: Wiley
Published: 2014
Language: eng
Number of pages: 198
ISBN-13: 9781118896655
Subjects: Social media; Google; Internet marketing; Marketing; Blogs; Economic aspects; Customer relations
Notes: Includes index.
Table of contents: title: pt. 1. Inbound marketing. Shopping has changed ... has your marketing?; title: Is your website a marketing hub?; title: Are you worthy?; title: pt. 2. Get found by prospects. Create remarkable content; title: Get found in the blogosphere; title: Get found in Google; title: Get found in social media; title: Visual content; title: Software and tools as content; title: pt. 3. Converting customers. Convert visitors into leads; title: Convert prospects into leads; title: Convert leads to customers; title: pt. 4. Make better decisions. Make better marketing decisions; title: Picking and measuring your people; title: Picking and measuring a PR agency; title: Watching your competition; title: On commitment, patience, and learning; title: Why now?