Tactics of conflict resolution in family buying behavior
By: Jagdish N. Sheth, Stephen Cosmas
Contributors: Cosmas, Stephen, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 271; Faculty working papers -- 271.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 21
Subjects: Consumers' preferences; Decision making; Family
Notes: Includes bibliographical references.