The ultimate marketing plan
Subtitle: find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects
By: Daniel S. Kennedy.
Publisher: B. Adams
Published: 1991
Place of publication: Holbrook, MA
Language: eng
Number of pages: 188
Subjects: Marketing -- United States.; Sales promotion -- United States.; Direct marketing -- United States.
Notes: Includes bibliographical references.