Effiziente Verkaufsplanung im Investitionsgütermarketing
By: Michael Pesch.
Series: Entscheidungsunterstützung für ökonomische Probleme,; Bd. 13
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1997
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 313
Subjects: Industrial marketing.; Industrial procurement.
Notes: Includes bibliographical references (p. 227-243).
Originally presented as the author's thesis (doctoral)--Universität Karlsruhe, 1996.