Instant promotions
By: Bradley J. Sugars.
Publisher: McGraw-Hill
Published: 2006
Place of publication: New York
Language: eng
Subjects: Advertising campaigns.
Table of contents: title: Introduction; title: How to use this book; title: Charlie learns the power of promotion; title: Press release; title: Direct mail; title: Brochures; title: Flyers; title: Business cards and letterhead; title: Writing 'killer' headlines; title: Creating powerful offers; title: Getting into action.