Fashion sales promotion
Subtitle: the selling behind the selling
By: Pamela M. Phillips.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 225
Subjects: Advertising -- Fashion.; Fashion merchandising.
Notes: Includes bibliographical references (p. 211-212) and index.
Rev. ed. of: Fashion sales promotion / Pamela M. Phillips, Ellye Bloom, John D. Mattingly. 1985.