Sounds like branding
Subtitle: using the power of music to turn customers into fans
By: by Jakob Lusensky
Publisher: Bloomsbury; A&C Black; Bloomsbury USA
Published: 2011
Place of publication: London
Language: eng
Number of pages: 162
ISBN-13: 9781408151433
Copyright date: 2010
Subjects: Broadcast advertising; Music in advertising; History
Notes: Includes bibliographical references (p. [151]-156) and index.

"First published in 2010 by Sweden by Norstedts publishing group"--T.p. verso.