Contemporary marketing research
By: Carl McDaniel, Jr., Roger Gates.
Contributors: Gates, Roger H., 1942-
Edition: 3rd ed.
Publisher: West Pub. Co.
Published: 1996
Place of publication: Minneapolis/St. Paul
Language: eng
Number of pages: 783
Subjects: Marketing research.
Notes: Includes bibliographical references (p. [E1]-E13) and index.