Sweet and low
Subtitle: a family story
By: Rich Cohen.
Edition: 1st Picador ed.
Publisher: Farrar, Straus and Giroux
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 272
ISBN-13: 9780312426019
Subjects: Eisenstadt family.; Eisenstadt, Benjamin -- Family.; Cohen family.; Cohen, Rich -- Family.; Cumberland Packing Corporation.; Sweet 'N Low (Trademark); Businessmen -- United States -- Biography.; Brooklyn (New York, N.Y.) -- Biography.
Genres: Biography.
Description: The bittersweet story of an American family and its patriarch, a short-order cook named Ben Eisenstadt who, in the years after World War II, invented the sugar packet and Sweet'N Low, converting his Brooklyn cafeteria into a factory and amassing the great fortune that would destroy his family. A strange comic farce of machinations and double dealings, it is also the story of immigrants, sugar, saccharine, obesity, and the health and diet craze, played out across countries and generations but also within the life of a single family, as the fortune and the factory passed from generation to generation. The author, Rich Cohen, a grandson (disinherited, and thus set free, along with his mother and siblings), has sought the truth of this rancorous, colorful history, mining thousands of pages of court documents and conducting interviews with members of his extended family.--From publisher description.