Marketing due diligence
Subtitle: reconnecting strategy to share price
By: Malcolm McDonald, Brian Smith, Keith Ward.
Contributors: Smith, Brian D., BSc (Hons); Ward, Keith, 1949-
Edition: New ed.
Publisher: Elsevier Butterworth-Heinemann
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 238
ISBN-13: 9780750667272
Subjects: Corporations -- Valuation; Corporations -- Investor relations; Stocks -- Marketing; Stocks -- Prices; Economic value added; Risk assessment
Notes: Includes bibliographical references (p. [229]-230) and index.