Dang dai shi chang ying xiao xue
Subtitle: yuan shu di 10 ban
By: Luyisi E. Buʼen, Dawei L. Kuʻerci zhu ; Zhao Yinde, Zhang Lin, Zhou Zucheng deng yi = Contemporary marketing / Louis E. Boone, David L. Kurtz
Contributors: Kurtz, David L.
Edition: Di 1 ban
Series: Ying xiao jiao cai yi cong; Ying xiao jiao cai yi cong
Publisher: Ji xie gong ye chu ban she
Published: 2003
Place of publication: Beijing
Language: chi
Number of pages: 550
ISBN-13: 9787111127345
Subjects: Marketing; Industrial management; Popular works
Work titles: Contemporary marketing
Description: Ben shu fen bie jie shao le dang dai shi chang ying xiao huan jing, cheng gong de ying xiao jing ying ji shu, ying xiao ji hua, xin xi yu shi chang xi fen, ke hu xing wei, chan pin ce lue, fen xiao ce lue, xiao shou tui guang ce lue, ding jia ce lue deng.
Notes: Translation of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 10th ed. Fort Worth : Harcourt College Publishers, c2001.

Includes bibliographical references (pages 535-545).