Advertising education around the world
By: Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
Contributors: Ross, Billy I. author; Bowers, Thomas A., 1942- editor; Pisani, Joseph R., editor
Published: 2014
Language: eng
Number of pages: 524
ISBN-13: 9780931030444
Subjects: Advertising; Study and teaching (Higher); History
Description: "Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice.  There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe.  Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons.  To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places.  This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover.
Notes: Includes bibliographical references and index.

Copy editors, Tom Bowers, Joe Pisani.
Table of contents: title: Title page; title: Copyright page; title: Table of contents; title: Reflections. Charles H. Patti -  Robert Pennington -  Don E. Schultz; title: Africa. Botswana / Eno Akpabio - Egypt / Kevin Keenan - Nigeria / Chris Olugbenga, Gabriet T. Nyitse, Benjamin E. Ogbu - South Africa / Ludi Koekemoer; title: Asia.  Cambodia / Sela Sar, Lulu Rodriguez -  China / Guangzhi Chu - India / Mukesh Bhargava, Alan D'Souza - Japan / Kazue Shimamura, Janusz Buda -  Korea / Jang-Sun Hwang, Hyun-Jae Yu - Malaysia / Teck Hua Ngu - Singapore / May O. Lwin, Rebecca Ye, Tim Clark - Thailand / Chompunuch Punyapiroje; title: Europe. Germany / Olaf Werder - Italy / Edoardo Teodoro Brioschi -  Romania / Anca Cristina Micu, Madalina Moraru -  Slovenia / Vesna Zabkar, Mihael Kline, Zlatko Jancic - Spain / David Roca, Daniel Tena, Jean Grow - Sweden-Denmark-Finland-Norway - Mary Alice Shaver - United Kingdom / Patrick Mills, Jonathan Taylor; title: Middle-East. Lebanon / Joseph Ajami - Turkey / Yonca Aslanbay, Ozlem Hesapci-Sanaktekin; title: North America. Canada / S. Scott Whitlow - United States of America / Billy I. Ross, Jef I. Richards; title: Pacific.  Australia / Gayle F. Kerr, David S. Waller - Philippines / Lulu Rodriguez, Sela Sar; title: South America. Brazil / Alexandra M. Vilela - Chile / Lucia Castellón, Maricarmen Estevez; title: Index; title: Author & editor biographic information.