Business on a Shoestring -- Delighting Your Customers
Subtitle: Delivering Excellent Customer Service ... Without Breaking the Bank
Series: Business on a Shoestring; Business on a Shoestring
Publisher: A & C Black
Published: 2007
Place of publication: London
Language: eng
Format: [electronic resource] :
Number of pages: 177
ISBN-13: 9781408102442
Subjects: Customer services
Description: Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advice on a range of key issues including: understanding your customers; hiring the right people; coping with complaints; adding a personal touch; and learning from your competitors.
Notes: Description based on print version record.
Table of contents: title: COVER; TITLEPAGE; COPYRIGHT; CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION; 1. UNDERSTANDING YOUR CUSTOMERS; 2. CREATING A CUSTOMER SERVICE STRATEGY; 3. MAKING A POSITIVE IMPRESSION; 4. ADDING A PERSONAL TOUCH; 5. CREATIVITY AT WORK; 6. ASKING FOR FEEDBACK ... AND ACTING ON IT; 7. LEARNING FROM YOUR COMPETITORS; 8. DELIVERING ON YOUR PROMISES; 9. HANDLING CUSTOMER COMPLAINTS; 10. MY FORMULA FOR SUCCESS; INDEX.