The use of developmental and evaluative market research
By: by Gerald Zaltman
Contributors: Marketing Science Institute. Research Program
Series: Working paper / Marketing Science Institute -- no. 89-107; Report (Marketing Science Institute) -- no. 89-107
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 48
Subjects: Marketing research
Notes: "March 1989."

"Marketing Science Institute, Research Program, working paper."--Cover