Convencer a la gente contando historias
Subtitle: el nuevo arte de la persuasión
By: Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín
Contributors: Dickman, Robert; Rodríguez Martín, Natalia
Edition: 1a ed.
Publisher: Editorial Planeta
Published: 2010
Place of publication: México, D.F
Language: spa
Number of pages: 278
ISBN-13: 9786070703881; 9788408089414
Subjects: Selling; Éxito en los negocios; Storytelling; Success in business; Aspectos psicológicos; Business communication; Persuasion (Psychology); Psychological aspects; Narración de cuentos; Ventas; Comunicación en los negocios; Persuasión (Psicología)
Work titles: Elements of persuasion
Description: A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.
Notes: Translation of: Elements of persuasion.

Includes bibliographical references (p. [269]) and index.