The real u
Subtitle: building brands that resonate with students, faculty, staff, and donors
By: [edited by] Robert M. Moore.
Contributors: Moore, Robert M. 1948-
Publisher: CASE Books
Published: 2010
Place of publication: Washington, DC
Language: eng
ISBN-13: 9780899644240
Subjects: Education, Higher -- Marketing -- Case studies; Branding (Marketing) -- Case studies; Universities and colleges -- Case studies
Genres: Case studies
Other titles: Real you
Notes: Includes bibliographical references and index.