Demand driven
Subtitle: six steps to creating an ecosystem of demand for your business
By: Bo Manning, Chris Thorne.
Contributors: Thorne, Chris.
Publisher: McGraw-Hill
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 174
Subjects: Marketing -- Management.; Customer relations.; Strategic alliances (Business); Internet marketing.
Notes: Includes bibliographical references and index.
Table of contents: title: Becoming demand driven; title: Step 1 : understand customer demand by mapping your customer ecosystem; title: Step 2 : leverage ecosystem partners to take advantage of indirect demand; title: Step 3 : build adaptive strategies to become demand driven; title: Step 4 : use information technology to support your ecosystem; title: Step 5 : turn business processes into ecosystem capabilities; title: Step 6 : synchronize customer ecosystem and supply chain; title: Managing demand at Intrawest; title: Ecosystem strategy at RBC Capital Markets; title: USFilter : organizing around the customer; title: The Novozymes ecosystem; title: Implementing strategy in a customer ecosystem; title: Transforming non-profit ecosystems; title: Conclusion : how customer ecosystems change business strategy and practice.