Why Mexicans don't drink Molson
Subtitle: rescuing Canadian business from the suds of global obscurity
By: Andrea Mandel-Campbell.
Publisher: Douglas & McIntyre
Published: 2007
Place of publication: Vancouver
Language: eng
Number of pages: 328
ISBN-13: 9781553652250
Subjects: Competition -- Canda.; Competition, International.; Business enterprises -- Canada.; Corporate culture -- Canada.; Globalization -- Economic aspects -- Canada.; Export marketing -- Canada.; Canada -- Commerce.
Notes: Includes bibliographical references (p. 313-320) and index.

For Business (Rotman School of Management) - Rotman speaker series; signed by author.