Adversaries into allies
Subtitle: win people over without manipulation or coercion
By: Bob Burg
Published: 2013
Language: eng
Number of pages: 250
ISBN-13: 9781591846369; 9781591848165
Subjects: Persuasion (Psychology); Interpersonal communication; Interpersonal relations; Influence (Psychology)
Description: Burg offers five simple principles of what he calls Ultimate Influence: the ability to win people to your side in a way that leaves everyone feeling great about the outcome-- and about themselves! He offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.
Notes: Includes bibliographical references and index.
Table of contents: title: The five principles of ultimate influence : understanding the basics of all human action and interaction; title: Control your own emotions : this comes before everything else in the process, every time; title: Understand the clash of belief systems : avoiding those deadly misunderstandings; title: Acknowledge their ego : working effectively within the ultimate human motivator; title: Set the proper frame : do this correctly and you are 80 percent on the way to the win/win outcome you desire; title: Communicate with tact and empathy : the big difference that makes the big difference; title: The character of ultimate influencers : even more important than what you say and what you do is who you are.