Market Led Strategic Change (Chartered Institute of Marketing)
Edition: 3rd edition
Publisher: Butterworth-Heinemann
Published: January 15, 2002
Language: eng
Format: Paperback
Number of pages: 762
ISBN-13: 9780750652254
Subjects: Finance; Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General
First sentence: The main goal of this book is very simple.