Introduction to marketing communication
Subtitle: an integrated approach
By: John Burnett, Sandra Moriarty.
Contributors: Moriarty, Sandra E.
Publisher: Prentice Hall
Published: 1998
Place of publication: Upper Saddle River, N.J
Language: eng
Subjects: Communication in marketing.; Advertising campaigns.
Other titles: Introduction to marketing communications; Marketing communications
Notes: Includes bibliographical references and index.