Modern marketing principles and practices
Subtitle: [lectures]
By: conducted by Henry R. Turnbull ; cosponsored by Yangmingshan Management Training Center.
Series: [Danjiang jiang zuo cong shu] ; 1; Danjiang jiang zuo cong shu ;; 1.
Publisher: Tamkang College
Published: 1976
Place of publication: [Taibei]
Language: eng
Number of pages: 146
Subjects: Marketing.
Notes: Preface also in Chinese.