Varied consumer behavior
Subtitle: some theories, measurement methods, and models
By: by Edgar A. Pessemier.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 773; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 773.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 34
Subjects: Consumers -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.
Notes: Bibliography: p. 33-34.
"Based in part on Paper no. 742, September 1980."
"October 1981."