Consumer behaviour
Subtitle: implications for marketing strategy
By: Cathy Neal, Pascale Quester, Del Hawkins
Contributors: Quester, Pascale G. (Pascale Genevieve); Hawkins, Del I.
Edition: Enhanced 4th ed.
Publisher: McGraw-Hill Australia
Published: 2006
Place of publication: North Ryde, NSW
Language: eng
Number of pages: 668
ISBN-13: 9780074716939
Subjects: Consumer behavior; Market surveys; Case studies; Consumentengedrag
Other titles: Consumerbehaviour
Notes: Includes bibliographical references and index.