Marketing research
Subtitle: measurement and method : a text with cases
By: Donald S. Tull and Del I. Hawkins.
Contributors: Hawkins, Del I.
Edition: 3rd ed.
Publisher: Macmillan; Collier Macmillan
Published: 1984
Place of publication: New York; London
Language: eng
Number of pages: 794
Subjects: Marketing research.; Marketing research -- Case studies.
Notes: Includes bibliographical references and index.