How to prepare a marketing plan
By: John Stapleton.
Edition: 3rd ed.
Publisher: Gower; Distributed exclusively in North America by Renouf/USA
Published: 1982
Place of publication: Aldershot, Hampshire; Brookfield, Vt
Language: eng
Number of pages: 299
Subjects: Marketing -- Management.; Marketing -- Decision making.; Marketing -- Planning.
Notes: Distributor from label on fly leaf.
Includes index.