Music, markets and consumption
By: Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki
Contributors: Larsen, Gretchen, 1974- author; Kubacki, Krzysztof, author
Publisher: Goodfellow Publishere Limited
Published: 2013
Language: eng
Number of pages: 232
ISBN-13: 9781908999511; 9781908999528; 9781908999535; 9781299640269
Copyright date: 2013
Subjects: Sound recordings; Marketing; Popular music; Music trade; Muziekindustrie
Description: A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
Notes: Includes bibliographical references and index.

Internet Archive - 2

Internet Archive 2
Table of contents: title: Marketing and music; title: Shaping forces; title: Music as product; title: Musicians; title: Music brands; title: Socio-cultural music branding; title: Music consumption; title: Music, fans and fandom; title: Music and collectivity; title: Live music and festivals.