What Happened To Advertising? What Would Gossage Do?
Publisher: Massimo Moruzzi
Published: 2015
Format: Paperback
Number of pages: 102
ISBN-13: 9781508761914
Table of contents: title: Intro; title: 1. Branding; title: 2. Interactive Advertising; title: 3. Dear Miss Afflerbach; title: 4. Social Media Marketing; title: 5. Butter... You Talking to Me??”; title: 6. Lies, Damned Lies, and ROI; title: 7. The Real Value of a Facebook Fan; title: 8. Quod Erat Demonstrandum; title: 9. What Would Gossage Do?; title: 10. Make Lemonade; title: Afterword