Apparel descriptions in catalogs and perceived risk associated with catalog purchases
By: by Brigitte D. Gaal.
Published: 1996
Language: eng
Number of pages: 168
Subjects: Clothing and dress -- Marketing.; Women consumers -- Decision making.; Clothing and dress -- Catalogs -- Psychological aspects.
Notes: Typescript (photocopy)

Thesis (M.S.)--Oregon State University, 1997.

Includes bibliographical references (leaves 94-96).

BNA Gap Tape Re-edits 9/98.