Values-based service for sustainable business
Subtitle: lessons from IKEA
By: Bo Edvardsson and Bo Enquist.
Contributors: Enquist, Bo.
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 131
ISBN-13: 9780415458535; 9780203887707
Subjects: Ikea A/S; Service industries; Customer services -- Management; Sustainable development
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Sustainable business embedded in history and heritage; title: Values based service; title: Values-based service experience; title: Values-based service brands and marketing communication; title: Values-based service leadership; title: Values-based sustainable service business.