Readings in marketing
Subtitle: consumers, policies, functions, commodities, channels, government
By: [edited by] S. George Walters, Max D. Snider, Morris L. Sweet.
Contributors: Walters, S. George.; Snider, Max D.; Sweet, Morris L.
Publisher: South-Western Publishing
Published: 1962
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 832