Lecturas escogidas en "marketing"
Subtitle: Seleccionadas pro el International Center for the Advancement of Management Education (ACAME), Escuela para Graduados en Administración de Empresas, Universidad de Stanford
Series: Serie Administración de empresas
Publisher: Addison-Wesley Pub. Co.
Published: 1967
Place of publication: Reading, Mass
Language: spa
Number of pages: 581
Subjects: Marketing
Notes: Bibliographical footnotes.