Fail Better!
Subtitle: The World's Worst Marketers and What We Can Learn from Them
Publisher: Cyan Communications
Published: October 28, 2007
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780462099040
Subjects: Sales & marketing; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; General; Business & Economics / General; Marketing - General; Case studies; Decision making; Marketing