Fables, Fashions, and Facts About Advertising
Subtitle: A Study of 28 Enduring Myths
Publisher: Sage Publications, Inc
Published: November 20, 2003
Language: eng
Format: Paperback
Number of pages: 328
ISBN-13: 9780761927990
Subjects: Advertising; Communication Studies; Industry & Industrial Studies; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Marketing - General