Verbraucher-Promotions
Subtitle: takt. Instrument d. Marketing-Kommunikation
By: von Gerd Hänel.
Series: Betrieb und Markt ; Bd. 17
Publisher: Betriebswirtschaftlicher Verlag Gabler
Published: 1974
Place of publication: Wiesbaden
Language: ger
Number of pages: 251
Subjects: Sales promotion.; Marketing -- Management.
Notes: Bibliography: p. [173]-198.
Originally presented as the author's thesis, Freie Universität, Berlin.
Includes index.