Impact of format on retailers' brand
Subtitle: its threats and opportunities, a theoretical analysis
By: Piyush Kumar Sinha.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2002-11-03; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2002-11-03.
Publisher: Indian Institute of Management
Published: 2002
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 12
Subjects: Retail trade.
Notes: Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.
Includes bibliographical references (leaves 11-12).