Strategic Management for Travel and Tourism
Publisher: Butterworth-Heinemann
Published: January 2003
Language: eng
Format: Paperback
Number of pages: 420
ISBN-13: 9780750648547
Subjects: Business strategy; Management & management techniques; Tourism industry; Business & Economics; Business / Economics / Finance; Business/Economics; General; Industries - Hospitality, Travel & Tourism; Business & Economics / Hospitality, Travel & Tourism
First sentence: Why do we refer to strategy as a process?