The Service-dominant Logic of Marketing
Subtitle: Dialog, Debate, And Directions
Contributors: Robert F. Lusch (Editor); Stephen L. Vargo (Editor)
Publisher: M.E. Sharpe
Published: February 28, 2006
Language: eng
Format: Hardcover
Number of pages: 449
ISBN-13: 9780765614902
Subjects: Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Relationship marketing; Marketing - General; Customer Service; Customer services; Philosophy