The race card
Subtitle: campaign strategy, implicit messages, and the norm of equality
By: Tali Mendelberg.
Publisher: Princeton University Press
Published: 2001
Place of publication: Princeton, N.J
Language: eng
Number of pages: 307
Subjects: Political campaigns -- United States; Communication in politics -- United States; Elections -- United States; United States -- Race relations -- Political aspects
Notes: Includes bibliographical references (p. [278]-298) and index.
Table of contents: title: A theory of racial appeals; title: The norm of racial inequality, electoral strategy, and explicit appeals; title: The norm of racial equality, electoral strategy, and implicit appeals; title: The political psychology of implicit communication; title: Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage; title: The impact of implicit messages; title: Implicit, explicit, and counter-stereotypical messages : the welfare experiment; title: Psychological mechanisms : the norms experiment; title: Implicit communication beyond race : gender, sexual orientation, and ethnicity; title: Political communication and equality.