Product policy
Subtitle: concepts, methods, and strategy
By: Yoram J. Wind.
Series: Addison-Wesley marketing series; Addison-Wesley series in marketing.
Publisher: Addison-Wesley Pub. Co.
Published: 1982
Place of publication: Reading, Mass
Language: eng
Number of pages: 666
Subjects: Product management; New products
Notes: Bibliography: p. [623]-648.
Includes index.