Contemporary perspectives for strategic market planning
By: Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Contributors: Mahajan, Vijay; Varadarajan, P
Publisher: Allyn & Bacon
Published: 1990
Place of publication: Boston
Language: eng
Number of pages: 453
Subjects: Marketing -- Planning; Strategic planning
Notes: Bibliography p. 436-442