Qualitative research in marketing
Subtitle: a monograph
By: by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
Contributors: Bernhardt, Kenneth L., 1944-; Goldstucker, Jac L.,
Series: AMA monographs series -- 3
Publisher: American Marketing Association
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 76
Subjects: Marketing research.
Notes: Bibliography: p. 70-76.