Selling Dreams
Subtitle: How to Make Any Product Irresistible
Publisher: Simon & Schuster
Published: June 1999
Language: eng
Format: Hardcover
Number of pages: 335
ISBN-13: 9780684850191
Subjects: Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Selling; Psychological aspects; Advertising & Promotion; Sales & Selling - Techniques
First sentence: WHEN WE DREAM AT NIGHT, the majority of our dreams are nightmares, but how is it that the few sweet dreams we enjoy last us a lifetime?