Macro marketing
By: Reed Moyer, Michael D. Hutt.
Contributors: Hutt, Michael D., joint author.
Edition: 2d ed.
Series: Wiley/Hamilton series in marketing
Publisher: Wiley
Published: 1978
Place of publication: Santa Barbara [Calif.]
Language: eng
Number of pages: 201
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.
"A Wiley/Hamilton publication."