Spreadable media
Subtitle: creating value and meaning in a networked culture
By: Henry Jenkins, Sam Ford, and Joshua Green
Contributors: Ford, Sam; Green, Joshua (Joshua Benjamin)
Series: Postmillennial pop
Publisher: New York University Press
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 351
ISBN-13: 9780814743508; 9780814743515; 9780814743904
Subjects: Social aspects; Social media; Mass media and culture; Mass media and technology; Mass media
Description: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
Notes: Includes bibliographical references and index.
Table of contents: title: Where Web 2.0 went wrong; title: Reappraising the residual; title: The value of media engagement; title: What constitutes meaningful participation?; title: Designing for spreadability; title: Courting supporters for independent media; title: Thinking transnationally.