Rethinking public relations
Subtitle: the spin and the substance
By: Kevin Moloney.
Publisher: Routledge
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 196
Subjects: Public relations.
Description: "PR is a 2.3 billion pound UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets." "Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny.".

"PR needs reform because it will not go away, and because it continues to grow. It must become reasoned persuasion. Until that happens via voicing more competitive group intermediation, and via internal reform, it stands convicted as charged: contributing to communicative inequality in liberal, democratic, market democracies."--BOOK JACKET.
Notes: Includes bibliographical references.