Seminar on the Challenge of Branding Today and in the Future?
Subtitle: Brussels (Belgium) 28th-30th October 1992.
Contributors: Esomar.
Publisher: Esomar
Published: 1992
Place of publication: Amsterdam, Netherlands
Language: eng
Number of pages: 252
Subjects: Brand name products -- Management -- Congresses.; Brand name products -- Valuation -- Congresses.; Advertising -- Brand name products -- Congresses.
Other titles: Challenge of branding today and in the future?
Notes: Includes bibliographical references.
Spine title: The challenge of branding today and in the future?