Enhancing the managerial relevance of information-processing theory in an advertising context
By: by Deborah J. MacInnis and Bernard J. Jaworski
Contributors: Jaworski, Bernard J.
Series: Report -- no. 90-104; Report (Marketing Science Institute) -- no. 90-104
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 58
Copyright date: 1990
Subjects: Advertising; Psychological aspects; Human information processing
Notes: "February 1990."

Includes bibliographical references (p. 43-57)