Internets, Intranets, and Extranets
Subtitle: New Waves in Channel Surfing (The Journal of Marketing Channels Monographic Separates) (The Journal of Marketing Channels Monographic Separates)
Publisher: International Business Press
Published: February 2003
Language: eng
Format: Hardcover
Number of pages: 141
ISBN-13: 9780789020109
Subjects: Economics, Finance, Business and Industry; Internet; E-Commerce - Internet Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing channels; Intranets (Computer networks); Marketing - General; Extranets (Computer networks); Grazing (Television)
First sentence: SUMMARY. Modern distribution is being shifted from paper-based, people-intensive marketing systems toward electronic-based procedures that rely on Internet communications and web-enhanced software tools.