Marketing
Subtitle: the core
By: Roger A. Kerin ... [et al.].
Edition: 3rd Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 362
ISBN-13: 9780070385658
Subjects: Marketing; Textbooks; Manuels d'enseignement supérieur
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding marketing; title: Understanding markets and their behaviour; title: Designing marketing strategies and marketing mix elements; title: Putting it all together.