comparative study of US and Japanese marketing strategies in the British market
By: J. Saunders, L. Wright and P. Doyle.
Contributors: Wright, L.; Doyle, P. 1943-; Loughborough University of Technology. Departmentof Management Studies.
Series: Working paper -- no.152
Publisher: Department of Management Studies, Loughborough University of Technology
Published: 1987
Place of publication: Loughborough
Language: eng