E-preneur
Subtitle: from Wall Street to wiki : make money from the changing online world
By: by Richard J. Goossen
Publisher: Crimson
Published: 2009
Place of publication: Richmond
Language: eng
Number of pages: 256
ISBN-13: 9781854584588
Subjects: Internet industry; Web 2.0; Economic aspects; Entrepreneurship; Collective behavior; Electronic commerce
Description: By getting direct involvement from their customers, you can generate ideas, market test new products and create brand advocates more effectively and efficiently than by using traditional methods, e-preneur is the first book to survey, analyse and make sense of how to harness this powerful new marketing tool.
Notes: Originally published: 2008.

Includes bibliographical references and index.