Marketing challenges
Subtitle: cases and exercises
By: [edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg.
Contributors: Lovelock, Christopher H.; Weinberg, Charles B.; Claxton, John D.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 671
Subjects: Marketing -- Case studies.; Marketing -- Problems, exercises, etc.
Notes: Includes bibliographical references.