The real value of fakes
Subtitle: dynamic symbolic boundaries in socially embedded consumption
By: a dissertation presented by Renée Ann Richardson Gosline
Contributors: Harvard Business School
Published: 2009
Language: eng
Number of pages: 120
Subjects: Brand name products; Product counterfeiting
Description: The consumption of conterfeit luxury brands provides fertile ground for analyzing how symbolic status boundaries both impact, and are reinforced by, consumer behavior. Three multi-method essays examine symbolic boundary destruction and maintenance, using this consumption context.
Notes: Thesis (D.B.A.)--Harvard Business School, 2009.

Includes bibliographical references.