Global Electronic Commerce
Subtitle: Theory and Case Studies
Publisher: The MIT Press
Published: December 31, 1999
Language: eng
Format: Hardcover
Number of pages: 541
ISBN-13: 9780262232050
Subjects: Computer Communications & Networking; Distributive industries; International business; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; E-Commerce - Internet Marketing; International - General; Business & Economics / Management; Commerce; Electronic Commerce
Description: "Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.".

"Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--BOOK JACKET.