... Modern market research procedures ...
Series: Its Marketing series,; no. 63
Publisher: American management association
Published: 1946
Place of publication: New York, N.Y
Language: eng
Number of pages: 55
Subjects: Economics -- Research.; Market surveys.
Notes: "Papers ... presented at the Marketing conference of the American management association, held at ... New York city, January 15-17, 1946."
Table of contents: title: -How to organize for marketing research, by R. D. Crisp. -An approach to sales forecasting under present conditions, by S. P. Morosoff. -Evaluating the company's customer and prospect lists, by J. T. Miller. -Business can use the census, by P. M. Hauser. -Questions and answers on census data.