Branding and people management
Subtitle: what's in a name?
By: Graeme Martin, Philip Beaumont.
Contributors: Beaumont, Phillip.; Chartered Institute of Personnel and Development.
Series: Research report; Research report (Chartered Institute of Personnel and Development)
Publisher: Chartered Institute of Personnel and Development
Published: 2003
Place of publication: London
Language: eng
Number of pages: 38
Notes: Includes bibliographical references.