Marketing in India: text and cases
By: [by] A. N. Sarin and P. Gopalakrishnan.
Contributors: Gopalakrishnan, P., 1932- joint author.; Hyderabad, India. Administrative Staff College of India.
Publisher: Orient Longmans
Published: 1969
Place of publication: [Madras]
Language: eng
Number of pages: 317
Subjects: Marketing -- India.; Marketing research.; Marketing -- Case studies.
Notes: Includes bibliographical references.
On half t.p.: Administrative Staff College of India.