Brands and brand management
Subtitle: contemporary research perspectives
By: editors, Barbara Loken, Rohini Ahluwalia, Michael J. Houston.
Contributors: Loken, Barbara.; Ahluwalia, Rohini, 1966-; Houston, Michael J.
Series: Marketing and consumer psychology series
Publisher: Taylor & Francis Group
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781841697598
Subjects: Branding (Marketing); Brand name products -- Management
Notes: Includes bibliographical references and index.