Introduction to marketing
By: Richard L. Lynch, Herbert L. Ross, Ralph D. Wray.
Contributors: Ross, Herbert L., 1929-; Wray, Ralph D.
Series: The Gregg/McGraw-Hill marketing series
Publisher: Gregg Division, McGraw-Hill
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 560
Subjects: Marketing.
Notes: Includes bibliographical references and index.