Web business engineering
Subtitle: using offline activities to drive Internet strategies
By: Nick V. Flor.
Series: Addison-Wesley information technology series
Publisher: Addison-Wesley
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 219
Subjects: Electronic commerce -- Planning; Web sites -- Design; Internet
Description: "Web Business Engineering is your bridge from technical understanding to business savvy. Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need. The book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business."--BOOK JACKET.
Notes: Includes bibliographical references (p. 209) and index.