Service management and marketing
Subtitle: managing the moments of truth in service competition
By: Christian Grönroos.
Series: Issues in organization and management series
Publisher: Lexington Books
Published: 1990
Place of publication: Lexington, Mass
Language: eng
Number of pages: 298
Subjects: Service industries -- Marketing.; Customer services.
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Notes: Includes bibliographical references (p. 277-291) and index.