IBM redux
Subtitle: Lou Gerstner and the business turnaround of the decade
By: Doug Garr.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1999
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780887309434
Subjects: Industries - General; General; Computer Industry (Economic Aspects); History Of Specific Companies; Business & Economics; Business / Economics / Finance; United States; Business/Economics; International Business Machines Corporation; Corporate & Business History - Strategies; Biography: general; Business & Economics / Corporate History; Business & Management; USA; Computer Industry
First sentence: he cab drivers are busy but unhappy because Las Vegas Boulevard is jammed and morning traffic is crawling.
Description: "Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Author Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant.

With access to current and former IBM employees, the author provides rare insight into how it happened and what still needs to happen for the company to thrive in the twenty-first century."--BOOK JACKET.
Notes: Includes bibliographical references and index.