The game-changer
Subtitle: how you can drive revenue and profit growth with innovation
By: A.G. Lafley & Ram Charan.
Contributors: Charan, Ram.
Edition: 1st ed.
Publisher: Crown Business
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 336
ISBN-13: 9780307381736
Subjects: Procter & Gamble Company; Leadership; Management; Creative ability in business; Organizational effectiveness; Corporations -- Growth
Notes: Includes index.
Table of contents: title: How and why innovation at Procter & Gamble changed its game; title: What P&G's innovation transformation means for you; title: The consumer is boss : the foundation of successful innovation; title: Where to play, how to win : how goals and strategies achieve game-changing innovation; title: Leveraging what you do best : revitalizing core strengths with innovation; title: Organizing for innovation : building enabling structures; title: Integrating innovation into your routine : from generating ideas to go to market; title: Managing the risks of innovation; title: Innovation is a team sport : courageous and connected culture; title: The new job of the leader : innovation and growth; title: How Jeff Immelt made innovation a way of life at GE.