Business essentials
By: Ronald J. Ebert ... [et al.].
Edition: 6th Canadian ed.
Publisher: Pearson Canada
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 526
ISBN-13: 9780137069866; 9780132175326
Subjects: Gestion d'entreprise; Business enterprises; Industrial management; Entreprises; Textbooks; Manuels d'enseignement supe rieur
Notes: Accompanied by student access code card in envelope.

Includes bibliographical references and indexes.
Table of contents: title: Pt. 1. Introducing the contemporary business world. Understanding the Canadian business system; title: The environment of business; title: Conducting business ethically and responsibly; title: Entrepreneurship, small business, and new venture creation; title: The global context of business.; title: Pt. 2. The business of managing. Managing the business enterprise; title: Organizing the business enterprise; title: Managing human resources and labour relations; title: Motivating, satisfying, and leading employees.; title: Pt. 3. Managing operations and information. Operations management and quality control; title: Understanding accounting.; title: Pt. 4. Managing marketing. Understanding marketing processes and consumer behaviour; title: Developing and promoting goods and services; title: Pricing and distributing goods and services.; title: Pt. 5. Managing financial issues. Money, banking, and securities markets; title: Financial decisions and risk management.