The Wall Street journal on marketing
By: Ronald Alsop, Bill Abrams.
Contributors: Abrams, Bill.
Publisher: Dow Jones-Irwin
Published: 1986
Place of publication: Homewood, Ill
Language: eng
Number of pages: 294
Subjects: Marketing.
Other titles: Wall Street journal.
Notes: A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986.