Marketing 10/11
By: editor John E. Richardson
Edition: 33d ed.
Series: Annual editions; Annual editions
Publisher: McGraw Hill/Connect Learn Succeed
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 153
ISBN-13: 9780073528649; 9780073528595
Subjects: Marketing; Social aspects; Management
Other titles: Marketing 2010/2011; Annual editions :
Notes: Previous editions, 2007, 2008, 2009.

Includes bibliographical references.
Table of contents: title: Unit 1. Marketing in the 2000s and beyond :; title: Hot stuff: making these top trends part of your marketing mix  -- Gwen Moran; title: Evolve  -- Chris Penttila; title: Unmarketables  -- Piet Levy, John N. Frank, Allison Enright; title: Six strategies for successful niche marketing  -- Eric K. Clemons, Paul F. Nunes, Matt Reilly; title: Secrets of marketing in a Web 2.0 world  -- Salvatone Parise, Patricia J. Guinan, Bruce D. Weinberg; title: Branding sweet spot  -- Kevin Lane Keller, Frederick E. Webster, Jr.; title: Putting customers first: nine surefire ways to increase brand loyalty  -- Kyle LaMalfa; title: Making the most of customer complaints  -- Stefan Michel, David Bowen, Robert Johnston; title: When service means survival  -- Jena McGregor; title: Become the main attraction  -- Piet Levy; title: Beyond products  -- Stephen W. Brown, Anders Gustafsson, Lars Witell; title: Imaginative services  -- Chip R. Bell, John R. Patterson; title: Service with a style  -- Kitty Bean Yancey; title: Marketers, come on down!  -- Allison Enright, Elisabeth A. Sullivan; title: Honest innovation  -- Calvin L. Hodock; title: Trust in the marketplace  -- John E. Richardson, Linnea Bernard McCord; title: Green fallout -- Jason Daley.; title: Unit 2. Research, markets, and consumer behavior :; title: What post-recession behavior means for marketers today: new research predicts how we will spend  -- Michael Francesco Alioto; title: Bertolli's big bite: how a good meal fed a brand's fortunes  -- Jeff Borden; title: Youth marketing, galvanized: media & marketers diversity to reach a mercurial market  -- Daniel B. Honigman; title: It's Cooler than every to be a tween  -- Sharon Jayson; title: Sowing the seeds  -- Mark Pocharski, Sheryl Jacobson; title: Shift in meaning for 'luxury' -- Bruce Horovitz.; title: Unit 3. Developing and implementing marketing strategies :; title: Very model of a modern marketing play  -- Shelly Reese; title: Surveyor of the fittest  -- Hongzun Li; title: Brand integrity  -- Tom Peters, Valarie Willis; title: Everybody loves Zappos  -- Max Chafkin, Inc.; title: Rocket plan  -- Mark Burton, Steve Haggett; title: Big retailers seek teens (and Parents)  -- Jayne O'Doinnell, Erin Kutz; title: In lean times, retailers shop for survival strategies  -- Jayne O'Donnell; title: Williams-Sonoma's secret sauce  -- Jessical Shambora; title: 10 Brilliant marketing ideas  -- Jennifer WAng; title: As seen on TV--and sold at your local store  -- Matt Robinson; title: 20 highlights in 20 years: making super bowl ad history is no easy feat  -- Bruce Horovitz; title: Best and worst marketing ideas ... ever -- Gwen Moran.; title: Unit 4. Global marketing :; title: Emerging lessons  -- Madhubalan Viswanathan, Jose Antonio Rosa, Julie A. Ruth; title: Three dimensional  -- Masaaki Kotabe, Crystal Jiang; title: After early errors, Wal-Mart thinks locally to act globally: Wall-Mart tries to adapt its methods to local tastes  -- Miguel Bustillo; title: Unlocking the cranberry mystique -- Elizabeth A. Sullivan.