Creating powerful brands in consumer, service and industrial markets
By: Leslie de Chernatony and Malcolm McDonald.
Contributors: McDonald, Malcolm.
Edition: 3rd ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2003
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 467
Subjects: Brand name products -- Planning.; Brand name products -- Marketing.
Notes: Includes bibliographical references and index.