A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Mark B. Vandenbosch
Contributors: Donnelly, James H.; Vandenbosch, Mark B.
Edition: Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 259
ISBN-13: 9780070939882
Subjects: Marketing; Textbooks; Management; Manuels d'enseignement supérieur; Gestion
Notes: Includes bibliographical references and index.