Financial services marketing
Subtitle: proven techniques for advertising, direct mail and telemarketing
By: Hartford Beitman.
Edition: 1st ed.
Publisher: Liberty Hall Press
Published: 1990
Place of publication: Blue Ridge Summit, PA
Language: eng
Number of pages: 246
Subjects: Advertising -- Financial services industry -- United States.
Notes: Includes bibliographical references (p. [239]-240) and index.