Customer Relationship Management in Electronic Markets
Contributors: Gopalkrishnan R. Iyer (Editor); David Bejou (Editor)
Publisher: Best Business Books
Published: May 2004
Language: eng
Format: Hardcover
Number of pages: 124
ISBN-13: 9780789019448
Subjects: Customer services; E-Commerce - General; Business/Economics; Business & Economics; Business / Economics / Finance; Technological innovations; Electronic commerce; Customer Service; Customer relations; Management
First sentence: SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academic and managerial worlds of marketing in recent years.