Tactical transparency
Subtitle: how leaders can leverage social media to maximize value and build their brand
By: Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
Contributors: Havens, John C.
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
Number of pages: 297
ISBN-13: 9780470293706
Subjects: Customer relations -- Management; Social media; Interactive marketing; Business communication -- Blogs; Internet marketing -- Management
Other titles: Leverage social media to maximize value
Notes: Includes bibliographical references and index.