New and improved
Subtitle: the story of mass marketing in America
By: Richard S. Tedlow ; [with a new introduction by the author].
Publisher: Harvard Business School Press
Published: 1996
Place of publication: Boston, Mass
Language: eng
Number of pages: 483
Subjects: Marketing -- United States -- History.; Marketing -- United States -- Case studies.
Notes: Includes bibliographical references (p. [443]-468) and index.
Previously published: New York : Basic Books, 1990.