Basic marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy.
Contributors: McCarthy, E. Jerome
Edition: 13th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston
Language: eng
Number of pages: 791
Subjects: Marketing -- Management
Notes: Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.