Audience reactions to the portrayal of Blacks in athletic apparel commercials
By: by Brian Wilson.
Published: 1995
Language: eng
Format: Microform
Number of pages: 160
Subjects: Stereotypes (Social psychology) in advertising; Blacks on television; Television advertising; Television viewers -- Psychology; Minority television viewers -- Psychology; Sports spectators -- Psychology
Notes: Thesis (M.A.)--University of British Columbia, 1995.

Includes bibliographical references.

Microfiche. Eugene : Microform Publications, University of Oregon, 1996. 2 microfiches : negative. "UO 96 175--UO 96 176."