The interface of strategy and diffusion theory
By: by S. Kuester, H. Gatignon and T. S. Robertson.
Contributors: Gatignon, Hubert.; Robertson, Thomas S.; INSEAD.
Series: Working papers / INSEAD -- 98/87/MKT; Working papers -- 98/87/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng
Number of pages: 29