The handbook of marketing research
Subtitle: uses, misuses, and future advances
By: edited by Rajiv Grover, Marco Vriens
Contributors: Grover, Rajiv, 1953-; Vriens, Marco
Publisher: Sage Publications
Published: 2006
Place of publication: Thousand Oaks
Language: eng
Number of pages: 705
ISBN-13: 9781412909976
Subjects: Marketing research
Notes: Includes bibliographical references and index