Customer Relationship Management
Subtitle: Erfolgreiche Kundenbeziehungen durch integrierte Informationssysteme
Edition: 1 edition
Publisher: Springer
Published: September 13, 2001
Language: ger
Format: Hardcover
Number of pages: 325
ISBN-13: 9783540424444
Subjects: Management - General; Management Information Systems; Marketing - General; Business & Economics / Marketing / General; CRM; Computer Aided Selling; Customer Relationship Management; Database Marketing; Kundenbeziehungen; Kundenbeziehungsmanagement; Online Marketing; integrierte Informationssysteme; Business / Economics / Finance