Buyer behaviour
Subtitle: understanding consumer psychology and marketing
By: Flip du Plessis, Deon Rousseau ; contributing authors, Christo Boshoff ... [et al.].
Contributors: Rousseau, Deon; Boshoff, Christo
Edition: 4th ed.
Publisher: Oxford University Press
Published: 2007
Place of publication: Cape Town, South Africa; New York
Language: eng
Number of pages: 388
ISBN-13: 9780195764444
Subjects: Consumer behavior; Marketing research; Consumers; Target marketing; Customer relations; Research
Notes: Revised ed. of: Buyer behaviour : a multi-cultural approach. 3rd ed. Oxford : Oxford University Press, c2003.

Includes bibliographical references (p. 366-367) and index.