Strategy
Subtitle: a guide to marketing for senior executives
By: Martin Christopher, Simon Majaro, Malcolm McDonald.
Contributors: Majaro, Simon.; McDonald, Malcolm.
Series: Gower business enterprise series
Publisher: Wildwood House; Gower Pub. Co.
Published: 1989
Place of publication: Aldershot, Hants, England; Brookfield, Vt., U.S.A
Language: eng
Number of pages: 183
Subjects: Marketing -- Management.; Strategic planning.
Notes: Bibliography: p. [179].
Originally published: Strategy search. Aldershot, Hants, England : Gower, c1987.
Includes index.