Advertising salesmanship
Subtitle: the selling of display advertising space for newspaper and shopper publications to businesses for the publication of advertisement of goods and services
By: Arnold A. DeLuca.
Publisher: Dynamo International
Published: 1991
Place of publication: Wheaton, Ill
Language: eng
Number of pages: 490
Subjects: Advertising, Newspaper.; Free circulation newspapers and periodicals.; Selling.
Notes: Includes bibliographical references (p. 473-483).