Battling big box
Subtitle: how nimble niche companies can outmaneuver giant competitors
By: by Henry Dubroff and Susan J. Marks.
Contributors: Marks, Susan J.
Publisher: Career Press; Career Press, Inc.; Weiser
Published: 2009
Place of publication: Franklin Lakes, NJ
Language: eng
Number of pages: 256
ISBN-13: 9781601630285
Subjects: Small business -- Management; Market segmentation -- Management; New business enterprises -- Management
Other titles: Niche companies can outmaneuver giant competitors
Notes: Includes bibliographical references and index.
Table of contents: title: What others say; title: The battle lines are drawn; title: The power of small; title: Moments of truth: can you cut it?; title: The plan of attack; title: Empowering your employees; title: Building and maintaining your brand; title: Your customers and effective sales; title: Get a grip on cash: financial management; title: Relentless innovation and vision; title: Putting it all together; title: Addendum A: Where to go for more information; title: Addendum B: Sample business plan.