Marketing management in practice.
Contributors: Chartered Institute of Marketing.
Edition: 2nd ed.
Series: CIM passcards -- paper 8
Publisher: BPP Professional Education
Published: 2004
Place of publication: London
Language: eng
Description: "Passcards" are a revision tool. They summarise key topics to jog your memory and are packed with relevant exam guidance. Their portable card format helps you revise conveniently at a glace.
Notes: For assessments in 2005 and 2006.

Previous ed.:  2003.

Further/Higher Education Professional & Scholarly.