Sixty to zero
Subtitle: an inside look at the collapse of General Motors--and the Detroit auto industry
By: Alex Taylor III ; foreword by Mike Jackson.
Publisher: Yale University Press
Published: 2010
Place of publication: New Haven
Language: eng
ISBN-13: 9780300158687
Subjects: General Motors Corporation -- Management; Automobile industry and trade -- Michigan -- Detroit -- History; Bankruptcy -- Michigan -- Detroit -- History
Notes: Includes index.
Table of contents: title: GM at the peak; title: Growing up in the car-crazy fifties; title: Cracks in GM's edifice; title: Insecure colossus: the Roger Smith era; title: Meanwhile, over at Ford; title: The Saturn moonshot; title: Lee Iacocca, warts and all; title: Bob Stempel and the crisis of '92; title: Jack Smith's unfinished revolution; title: Bob Eaton's big score; title: GM on cruise control; title: Succession battles at Ford; title: Wagoner moves in; title: Nasser, Ford, and Mulally; title: The legend of Lutz; title: The more uneven legacy of Lee; title: GM's inexorable collapse; title: The end of the road.