Consumer Behavior
Edition: 8 edition
Publisher: McGraw-Hill/Irwin
Published: January 12, 2007
Language: eng
Format: Hardcover
Number of pages: 576
ISBN-13: 9780073529851
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Marketing - General; Consumer behavior; Marketing