The Customer Relationship Management Survival Guide
Publisher: HYM Press
Published: July 1, 2000
Language: eng
Format: Paperback
Number of pages: 222
ISBN-13: 9780967375731
Subjects: Business/Economics; Business / Economics / Finance; Customer Service; Marketing; Sales & Selling - Management; Selling; Business & Economics / Marketing / General; Business & Economics / Sales & Selling
First sentence: Today, no marketing or technology topic, aside from the Internet, is creating more of a stir than "customer relationship management"-now ubiquitously called "CRM."