Strategic advertising campaigns
By: Don E. Schultz.
Edition: 3rd ed.
Publisher: NTC Business Books; Natl Textbook Co Trade
Published: 1989
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 630
Subjects: Advertising campaigns.
Description: xix, 630 p. : 25 cm
Notes: Includes bibliographical references (p. 619) and index.