The objects of affection
Subtitle: semiotics and consumer culture
By: Arthur Asa Berger.
Series: Semiotics and popular culture
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 198
ISBN-13: 9780230103726
Subjects: Semiotics -- Social aspects; Semiotics -- Psychological aspects; Consumer behavior; Material culture; Object (Aesthetics); Culture -- Semiotic models; Language and culture
Description: 'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.