"TV today": report 2.
Subtitle: Additional findings and research methods of the second NBC-Hofstra study ...
By: by Thomas E. Coffin
Contributors: Coffin, Thomas E. (Thomas Erwin), 1916-
Published: 1952
Place of publication: New York]
Language: eng
Number of pages: 131
Subjects: Television; Television advertising
Other titles: Hofstra study of television sales-effectiveness.
Notes: Spiral binding.