Rosso on fund raising
Subtitle: lessons from a master's lifetime experience
By: Henry A. Rosso.
Edition: 1st ed.
Series: The Jossey-Bass nonprofit sector series
Publisher: Jossey-Bass Publishers
Published: 1996
Place of publication: San Francisco
Language: eng
Number of pages: 185
Subjects: Fund raising.
Description: For most of his forty-six-year career, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. In this book, Rosso shares his wisdom and insight on the essential ingredients of fund raising success, including leadership, stewardship, the art of asking, building relationships, and more - all in a refreshing writing style that makes fund raising human and friendly.

Rosso identifies the five essential steps in fund raising - analysis, planning, execution, control, and evaluation - and illustrates how each works in real life. Using numerous real-life examples and case studies, he offers advice on crisis planning, evaluating fund raising programs, the "language" of fund raising, and more. And in amusing detail, he describes some of the mistakes made over his long career and the valuable lessons learned from them.
Notes: Includes bibliographical references (p. [179]-180) and index.
Table of contents: title: Setting realistic expectations; title: Growing a successful fund raising program; title: Developing leadership for fund raising; title: The art of asking with composure; title: It's all about being friends; title: Diversifying funding sources; title: Classic mistakes and their lessons; title: Evaluating fund raising programs and capabilities; title: Our heritage; title: A blend of art and science; title: Language and the gentle art of persuasion; title: My start in fund raising; title: Stewardship in giving and receiving; title: Recollections by one who was there; title: A call to service.