Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 9th edition
Publisher: Irwin/McGraw-Hill
Published: October 2003
Language: eng
Format: Paperback
Number of pages: 62
ISBN-13: 9780071214254
Subjects: Advertising industry; Advertising & Promotion; Business / Economics / Finance; Advertising; Business/Economics
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.