Market segmentation
Subtitle: a step-by-step approach to creating profitable market segments
By: Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall.
Contributors: Dunbar, Ian, 1951-
Publisher: Macmillan Business
Published: 1995
Place of publication: Houndmills, Basingstoke
Language: eng
Number of pages: 271
Subjects: Market segmentation -- Great Britain.; Marketing -- Management.
Notes: Includes index.