Selling
Subtitle: its broader dimensions
By: [edited by] Taylor W. Meloan [and] John M. Rathmell. A Macmillan marketing book under the general editorship of Schuyler F. Otteson.
Contributors: Rathmell, John M joint ed.
Publisher: Macmillan
Published: 1960
Place of publication: New York
Language: eng
Number of pages: 409
Subjects: Sales management.; Selling.