Environmental Marketing
Subtitle: Strategies, Practice, Theory, and Research
Publisher: Haworth Press
Published: June 1996
Language: eng
Format: Paperback
Number of pages: 415
ISBN-13: 9781560249283
Subjects: Sales & marketing; Advertising & Promotion; Reference; Environmental Studies; Environmental Science; Science
First sentence: The purpose of this chapter is to highlight the new role of marketing in improving our environmental condition.