Service-Management
Subtitle: Marktorientierung in der mittelständischen Unternehmenspolitik
By: Wolfgang Frisch.
Publisher: Deutscher Universitäts-Verlag
Published: 1989
Place of publication: Wiesbaden
Language: ger
Number of pages: 347
Subjects: Customer services -- Management.; Small business.
Notes: Includes bibliographical references (p. 314-345).
"DUV Wirtschaftwissenschaft"--Cover p. 4.
Originally presented as the author's thesis (doctoral--Universität zu Köln, 1989) under the title: Service-Management im mittelständischen (Industrie-) Unternehmen.