Strategies for the green economy
Subtitle: opportunities and challenges in the new world of business
By: by Joel Makower with Cara Pike.
Contributors: Pike, Cara.
Publisher: McGraw-Hill
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 290
Subjects: Green marketing; Green products
Description: "In Strategies for the Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear road-map for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle." "Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims - and place you on solid footing in the growing green economy."--Jacket.
Notes: Includes bibliographical references and index.