Warriors on the high wire
Subtitle: the balancing act of brand leadership in the 21st century
By: [compiled by] Fiona Gilmore
Publisher: PerfectBound
Published: 2001
Place of publication: Pymble, NSW; New York
Language: eng
Format: [electronic resource] :
Number of pages: 201
ISBN-13: 9780585469461
Subjects: Product management; Management; Brand name products; Advertising & Promotion; BUSINESS & ECONOMICS
Notes: A HarperCollins Business edition published 2001.

Includes index.