Introduction to e-Commerce
Edition: 2nd ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: August 8, 2003
Place of publication: Boston
Language: eng
Format: Hardcover
Number of pages: 544
ISBN-13: 9780072553475
Copyright date: 2004
First sentence: After several years of turbulence for Internet stocks and the resulting failure of many companies, it is easy to underplay the impact of e-commerce in daily life.
Table of contents: title: Framework for e-commerce; title: Basic technology of the Internet and e-commerce businesses; title: Market opportunity analysis; title: Business models; title: Strategy formulation : customer interface; title: Market communications and branding; title: Implementation; title: Metrics; title: Website development process; title: Site architecture; title: Human and financial capital; title: Media transformation; title: Public policy; title: Appendix : Contributing authors; title: Glossary