Pay Per Click advertising
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776819156
Table of contents: title: Content; title: 1. Introduction; title: 2. What is Pay Per Click advertising?; title: 2.1. How Pay Per Click works; title: 2.2. What are Pay Per Click ads used for?; title: 2.3. Pay Per Click terminology; title: 3. A Brief History of Pay Per Click; title: 4. Why Pay Per Click is so popular; title: 5. Getting started with Google AdWords; title: 5.1. Campaigns; title: 5.2. Ad groups and adverts; title: 5.3. Keywords; title: 5.4. Bidding; title: 6. Managing and improving Google AdWords; title: 6.1. Split testing adverts; title: 6.2. Geo-targeting; title: 6.3. Ad extensions; title: 6.4. Dynamic Keyword Insertion; title: 6.5. Managing negative keywords; title: 6.6. The Display Network; title: 6.7. Automated rules; title: 6.8. Analysing and reporting; title: 6.9. Website landing pages; title: 7. Getting started with Facebook Ads; title: 7.1. Targeting; title: 7.2. Pricing; title: 7.3. Some basic optimisation tips; title: 7.4. How others are using Facebook Ads