Defining markets, defining moments
Subtitle: America's 7 generational cohorts, their shared experiences, and why businesses should care
By: by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.
Contributors: Schewe, Charles D., 1942-; Karlovich, Janice.
Publisher: Hungry Minds
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 363
Subjects: Marketing -- United States.; Cohort analysis.
Notes: Includes bibliographical references and index.