Seminar on New Methodologies in Test Marketing
Subtitle: Amsterdam (The Netherlands) 1st-3rd June 1988.
Publisher: ESOMAR
Published: 1988
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 237
Subjects: Marketing research -- Mathematical models -- Congresses.; New products -- Mathematical models -- Congresses.; Test marketing.
Other titles: Test marketing.
Notes: Includes bibliographies.