Contemporary advertising
By: William F. Arens.
Edition: 9th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 617
Subjects: Advertising.
Notes: Includes index.

With CD-ROM in pocket inside back cover.

With pair of red/cyan viewing glasses.