Fusion
Subtitle: how integrating brand and culture powers the world's greatest companies
By: Denise Lee Yohn
Publisher: Nicholas Brealey; Nicholas Brealey Publishing
Published: 2018
Language: eng
Number of pages: 214
ISBN-13: 9781473676985
Subjects: Social aspects; Brand name products; Branding (Marketing); Advertising
Description: "Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
Notes: Includes bibliographical references and index.
Table of contents: title: Great companies are powered by brand-culture fusion; title: The foundations of brand-culture fusion. Set your sole purpose and core values; title: Assess your brand-culture vision; title: Lead the change; title: Five strategies to achieve fusion. Organize and operate on-brand; title: Create culture-changing employee experiences; title: Sweat the small stuff; title: Ignite your transformation; title: Build your brand from the inside out; title: The journey to brand-culture fusion.