The communication plan
Subtitle: the heart of strategic communication
By: by Lester R. Potter
Edition: 2nd ed.
Series: Strategic communicator series
Publisher: International Association of Business Communicators
Published: 2001
Place of publication: San Francisco, CA
Language: eng
Number of pages: 402
Copyright date: 2001
Subjects: Strategic planning; Communication in organizations
Notes: Issued in 3-ring binder.

Includes bibliographical references.
Table of contents: title: Strategic planning; title: Strategic communication planning; title: Aligning strategic communication with business objectives; title: Gold Quill-winning case studies; title: Sample strategic communication plans.