Marketing to the Indian youth
Subtitle: trends and opportunities
By: edited by Amitabha Ghose
Edition: 1st ed.
Series: ICFAI books
Publisher: Icfai University Press
Published: 2007
Place of publication: Hyderabad, India
Language: eng
Number of pages: 196
ISBN-13: 9788131408568
Subjects: Young consumers; Marketing
Notes: Contributed articles; most previously published.

Includes index.

Includes bibliographical references.
Table of contents: title: section 1. An introduction; title: section 2. Industry perspectives.