E.S.O.M.A.R. Conference on "Marketing and Research under a 'New World Order,'"
Subtitle: Tokyo (Japan), 6th-8th, July 1992
By: arranged in co-operation with J.M.A. (Japan Marketing Association) [and] A.R.F. (Advertising Research Foundation of the U.S.A.).
Contributors: Esomar.; Japan Marketing Association.; Advertising Research Foundation.
Publisher: E.S.O.M.A.R.
Published: 1992
Place of publication: Amsterdam, Netherlands
Language: eng
Number of pages: 428
Subjects: Export marketing -- Management -- Congresses.; Marketing research -- Technological innovations -- Congresses.; Quality of products -- Congresses.; Advertising media planning -- Congresses.
Other titles: ESOMAR Conference on "Marketing and Research under a 'New World Order.'"
Notes: Includes bibliographical references.