ESPN
Subtitle: the company : the story and lessons behind the most fanatical brand in sports
By: Anthony F. Smith, with Keith Hollihan.
Contributors: Hollihan, Keith.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470542118
Subjects: Television broadcasting of sports -- History; ESPN (Television network) -- History
Notes: Includes bibliographical references and index.