Examining the nonlinear effects in satisfaction-loyalty-behavioural intentions model
By: Anand Kumar Jaiswal, Rakesh Niraj.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper -- w.p. no. 2007-11-01
Publisher: Indian Institute of Management
Published: 2007
Place of publication: Ahmedabad
Language: eng
Number of pages: 29
Subjects: Consumer satisfaction; Customer loyalty
Notes: Includes bibliographical references (leaves 24-29).