Advertising management.
Contributors: Batra, Rajeev.; Myers, John G. 1933-
Edition: 4th ed / David A. Aaker, Rajeev Batra and John G. Myers.
Publisher: Prentice Hall International
Published: 1992
Place of publication: Englewood Cliffs, N.J; London
Language: eng
Number of pages: 593
Subjects: Advertising -- Management.
Notes: Previous ed.: 1987.