Industrial marketing
Subtitle: a German-American perspective
By: edited by Klaus Backhaus and David T. Wilson.
Contributors: Backhaus, Klaus.; Wilson, David T.
Publisher: Springer-Verlag
Published: 1986
Place of publication: Berlin; New York
Language: eng
Number of pages: 373
Subjects: Industrial marketing -- Research -- United States.; Industrial marketing -- Research -- Germany (West)
Notes: Includes bibliographies.