Edison in the boardroom
Subtitle: how leading companies realize value from their intellectual assets
By: Suzanne S. Harrison, Patrick H. Sullivan
Contributors: Sullivan, Patrick H.; Davis, Julie L.
Edition: 2nd ed.
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781118004531
Subjects: Intellectual capital; Technological innovations; Corporations; Industrial Research; Economic aspects; Valuation
Description: "A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"--
Notes: Prev. ed. entered under: Davis, Julie L.

Includes bibliographical references and index.