Global Brands
Subtitle: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)
Publisher: Cambridge University Press
Published: October 31, 2007
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780521833974
Subjects: Food manufacturing & related industries; Multinationals; Sales & marketing; History; Business / Economics / Finance; History: World; Beverages - Wine & Spirits; Economic History; International - General; History / Modern / 20th Century; Modern - 20th Century; Alcoholic beverage industry; Brand name products; International business enterprises