The development, testing, and execution of a new marketing strategy at AT&T Long Lines
By: Alan P. Kuritsky ... [et al.].
Series: WP ; 1352-82; Working paper (Sloan School of Management) -- 1352-82.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28