Empirische Sozialforschung im Marketing
Subtitle: Theorie und Praxis in der Marktforschung
By: Hannelore Ketelsen-Sontag.
Publisher: R.F. Wilfer
Published: 1988
Place of publication: Spardorf
Language: ger
Number of pages: 258
Subjects: Motivation research (Marketing)
Other titles: Sozialforschung im Marketing.
Notes: Includes bibliographical references (p. 253-258).
Spine title: Sozialforschung im Marketing.