Applications of management science in marketing.
By: Edited by David B. Montgomery and Glen L. Urban.
Contributors: Urban, Glen L., joint comp.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1970
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 481
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.