Strategic marketing
Subtitle: planning and control
By: Graeme Drummond, John Ensor.
Contributors: Ensor, John.; Chartered Institute of Marketing.
Series: Marketing series (London, England).
Publisher: Butterworth Heinemann; Butterworth-Heinemann
Published: 1999
Place of publication: Oxford; Boston
Language: eng
Number of pages: 176
Subjects: Marketing -- Decision making.; Marketing -- Management.
Notes: Includes bibliographical references and index.
"Published in association with The Chartered Institute of Marketing."
"Student"--Cover.