Kommunikationspolitik im Seniorenmarkt
By: Cornelia Federsel-Lieb.
Series: Beiträge zur Unternehmensführung ;; Bd. 6; Beiträge zur Unternehmensführung (Bayreuth, Germany) ;; Bd. 6.
Publisher: Verlag P.C.O.
Published: 1992
Place of publication: Bayreuth
Language: ger
Number of pages: 267
Subjects: Older consumers -- Germany.; Marketing -- Germany.; Communication in marketing -- Germany.
Notes: Includes bibliographical references (p. 241-267).
Orignally presented as the author's thesis (doctoral)--Universität Bayreuth, 1992.