The extent of retail advertising as a management tool
Subtitle: its scope and importance in small business.
By: By Charles Thomas Moore, assistant professor [and] T.R. Martin, professor. Project director: Dean Robert C. Weems, Jr.
Contributors: Moore, Charles Thomas.; Martin, Thomas R.
Published: 1962
Place of publication: [Reno]
Language: eng
Number of pages: 172
Subjects: Advertising.