Graduate study package
Subtitle: Marketing.
Contributors: Brunel University.
Publisher: Henley - the Management College
Place of publication: Henley-on-Thames
Language: eng
Notes: Comprises module of MBA by Distance Learning.
Table of contents: value: Contents: Marketing management workbook; marketing management case assignment and readings; Marketing Trends no. 2, 1988; examples of past examination papers; copies of recent examiners' reports.