e-Business - A Jargon-Free Practical Guide
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: December 5, 2001
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780750652933
Subjects: Business & Management; Internet; E-Commerce - General; Business & Economics; Business / Economics / Finance; Business/Economics; Economics - General; Internet - General; Business & Economics / Marketing / General
First sentence: This chapter introduces the fourth trading channel - the digital channel.