Managing Indian brands
Subtitle: marketing concepts and strategies
By: S. Ramesh Kumar.
Publisher: Vikas Pub. House; Distributors, UBS Publisher's Distributors
Published: 2001
Place of publication: New Delhi
Language: eng
Number of pages: 487
Subjects: Brand name products -- India -- Management.; Brand name products -- India -- Marketing.
Notes: Includes bibliographical references (p. [477]-480) and index.