IPR toolkit
Subtitle: media evaluation edition
By: [researched and compiled by Michael Fairchild].
Contributors: Fairchild, Michael.; Institute of Public Relations.; Association of Media Evaluation Companies.
Edition: 3rd ed.
Publisher: IPR
Published: 2003
Place of publication: London
Language: eng
Number of pages: 44
Notes: Advice and contributions from AMEC.

Title from cover.