Contemporary Research in Brand Management
Publisher: Penerbit Universiti Utara Malaysia
Published: 2018
Place of publication: Sintok, Kedah Darul Aman, Malaysia
Language: eng
Format: Softcover
Number of pages: 213
ISBN-13: 9789672064749
Description: This book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.