Key marketing metrics
Subtitle: the 50+ metrics every manager needs to know
By: Paul W. Farris ... [et al.].
Contributors: Farris, Paul.
Publisher: Financial Times Prentice Hall
Published: 2009
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 353
ISBN-13: 9780273722038
Subjects: Marketing research; Marketing -- Mathematical models
Other titles: Marketing metrics.
Notes: Rev. ed. of: Marketing metrics. 2006.

Includes bibliographical references (p. 338-343) and index.