Engagement marketing
Subtitle: how small business wins in a socially connected world
By: Gail F. Goodman
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781118101025
Subjects: Social media; BUSINESS & ECONOMICS / Development / Business Development; Internet marketing; Online social networks; Small business marketing
Description: "A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.  Learn how to create customer experiences that increase positive customer reviews and endorsements  Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business  Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business  Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses   Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--
Notes: Includes index.