Plan it
Subtitle: a down-to-earth guide to market planning and budgeting in the design & construction industries
By: by Lisbeth Quebe.
Publisher: Society for Marketing Professional Services
Published: 2002
Place of publication: Alexandria, VA
Language: eng
Number of pages: 103
Subjects: Construction industry -- Marketing.; Architectural services marketing.
Other titles: Guide to market planning and budgeting in the design & construction industries
Notes: Includes index.
Table of contents: title: The marketing plan; title: The audit; title: The outlook; title: Goals and objectives; title: Tools and resources; title: The marketing budget; title: The implementation plan; title: Monitoring the marketing plan.