Marketing moxie for librarians
Subtitle: fresh ideas, proven techniques, and innovative approaches
By: Paula Watson-Lakamp
Publisher: Libraries Unlimited
Published: 2015
Language: eng
Number of pages: 120
ISBN-13: 9781610698931
Subjects: Libraries; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Getting your library in order; title: Everyone is in marketing; title: Promoting events and programs; title: New twists on traditional techniques; title: Get social with your library; title: Social media best practices; title: Other new technologies : video, QR codes and more; title: Advocacy and fundraising; title: Toolbox tidbits; title: Final thoughts.