Ads to icons
Subtitle: how advertising succeeds in a multimedia age
By: Paul Springer.
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2009
Place of publication: London; Philadelphia
Language: eng
ISBN-13: 9780749456474
Subjects: Advertising -- Case studies; Advertising campaigns -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and index.