Marketing singers
Subtitle: creating a perpetual job machine : a marketing book scale just for singers
By: by Mark J. Stoddard
Edition: Second edition, updated & expanded.
Publisher: Alexander Press
Published: 2007
Place of publication: Lindon, Utah
Language: eng
Number of pages: 267
ISBN-13: 9780615743318
Subjects: Marketing; Music trade; Singers; Vocational guidance
Notes: Table of contents has incorrect pages.
Table of contents: title: Welcome, warning, & the first marketing principle; title: Philosophy about marketing singers : Getting the mind right; title: Being discovered; title: Forced paradigm shifts; title: Key marketing principles for singers; title: What does this have to doi with you, the singer?; title: Speed and actions matter; title: A matter of success; title: Random marketing thoughts; title: To advertise or not : Method 1 for advertising without advertising; title: Methods 2 through 4 of advertising without advertising; title: Method 5 of advertising without advertising; title: Marketing to sell products using IRA and AIDA, not DRA; title: Putting your best self forward in your brochure; title: Let's apply AIDA to singers; title: How to get the most out of your advertising dollars; title: The five primer principles of advertising; title: Evaluating an advertisement and The five deadly sins of advertising; title: Writing a powerful advertisement; title: Steps to creating an advertisement that works; title: Branding; title: Discovering what you really do; title: The monkey fist and vanilla ice cream; title: It's never the land of same; title: Is marketing a matter of feeling?; title: How to identify and develop an audience; title: Zig zag theory, self-promotion & clarity; title: Publish or perish: applied to singers; title: And the winner for publicity is ... you; title: I can't see you, but I hear you great! Can you fake sincerity?; title: Venues for singers; title: Can't buy me love; title: but cash is king; title: Mixing business with pleasure; title: How to organize a non-profit benefit concert; title: An attitude of gratitude does wonders; title: Marketing with Chaucer; title: The only sure way to find an agent; title: Simply negotiate; title: Questions and answers; title: Make the moment matter; title: Appendix.