Google analytics breakthrough
Subtitle: from zero to business impact
By: Feras Alhlou, Shiraz Asif and Eric Fettman
Contributors: Asif, Shiraz, -2016, author; Fettman, Eric, author
Publisher: Wiley & Sons, Incorporated, John
Published: 2016
Language: eng
Number of pages: 596
ISBN-13: 9781119144014
Subjects: Google Analytics; Internet searching; Statistical services; Statistics; Web usage mining; Data processing; Computer programs; Internet users
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Google analytics reporting overview : user characteristics and behavior; title: Measurement strategy; title: Account creation and tracking code installation; title: Google tag manager concepts; title: Events, virtual pageviews, social actions, and errors; title: Acquisition reports; title: Goal and ecommerce tracking; title: View settings, view filters, and access rights; title: Segments; title: Dashboards, custom reports and intelligence alerts; title: Implementation customizations; title: Mobile app measurement; title: Google analytics integrations : the power of together; title: Integrating Google analytics with CRM data; title: Advanced reporting and visualization with third-party tools; title: Data import and measurement protocol; title: Analytics 360.