Strategic brand management
Subtitle: building, measuring, and managing brand equity
By: Kevin Lane Keller.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2003
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 788
Subjects: Brand name products -- Management.
Notes: Previous ed.: 1998.

Includes bibliographical references and index.