Communication planning
Subtitle: an integrated approach
By: Sherry Devereaux Ferguson.
Series: Sage series in public relations ;; v. 1
Publisher: Sage
Published: 1999
Place of publication: Thousand Oaks
Language: eng
Number of pages: 262
Subjects: Communication planning
Description: "The nature of the communicator's job has shifted dramatically in the past decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents."--BOOK JACKET.

"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Notes: Includes bibliographical references (p. 221-242) and indexes.