Exotic foods
Subtitle: the business behind global tastes
By: Canadian Broadcasting Corporation
Contributors: Unger, Renee; McCauley, Dana; Canadian Broadcasting Corporation; Films for the Humanities & Sciences (Firm)
Series: Fortune hunters: turning trends into profits; MGT 430 (NU course); MKT 230 (NU course); MKT 434 (NU course); MKT 634 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2009
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 21
Subjects: Ethnic food industry; Case studies; Ethnic markets; Food industry and trade; Food habits; Small business; Entrepreneurship; Businesspeople; Interviews; Success in business
Other titles: Business behind global tastes; Fortune hunters (Television program)
Description: "As North America has become more ethnically diverse, so have our palates. This program looks at how big companies are taking aim at the exotic trend: Pringles now offers Thai sweet chili flavour and Heinz has introduced curry ketchup. Fortune Hunters scoured the country looking for exotic food entrepreneurs. In Ottawa, brothers Carlos and Fernando Felix are staking their fortune on Jam-ato, a sweet tomato jam made from their Portuguese grandmother's secret recipe. In Vancouver, celebrated restaurateur Vikram Vij packs his exotic meals in take home pouches, and can barely keep up with demand for his spicy dishes. And in Toronto, the Fortune Hunter cooking up the biggest plan of them all, Anita Saini, and her line of ready-to-eat Indian sauces. Is there big money in our big appetite for new tastes? And how easy is it to turn your family's secret recipe into a supermarket sensation? The "my first million" segment profiles Vancouver's Cindy Lee, who started the Asian foods chain T&T Supermarket."--Website.
Notes: Originally broadcast on the television program Fortune hunters.

This disc is a recorded DVD and may not play on all DVD players or drives.

Host, Dianne Buckner; featuring guests Renee Unger (of Renee's salad dressing) and Dana McCauley (chef, author and food consultant)

DVD-R.

Closed-captioned.