Media Planning Workbook
Edition: 5 edition
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Published: February 9, 2001
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780844235028
Subjects: Business strategy; Media Studies; Sales & marketing; Communication; Business & Economics; Business / Economics / Finance; Supplementals & Ancillaries; Business/Economics; Journalism; Advertising & Promotion; Language Arts & Disciplines / Journalism; media,Planning,Analyzing Market Data,Analyzing Product Usage,Selecting Primary Target,Index,Primary Target Demographics,Media Plan,Competitive Media Expenditure,Buying Power Data,Sales,SRDS media; Advertising media planning