Global communication
Subtitle: theories, stakeholders, and trends
By: Thomas L. McPhail.
Edition: 3rd ed.
Publisher: Wiley-Blackwell
Published: 2010
Place of publication: Malden
Language: eng
Number of pages: 400
ISBN-13: 9781444330304
Subjects: Communication, International; Communication -- International cooperation
Description: The third edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media.
Notes: Includes bibliographical references and index.
Table of contents: title: Global communication: background; title: Development research traditions and global communication; title: The message: the role of international organizations; title: Public diplomacy: new dimensions and implications / Nancy Snow; title: The medium: global technologies & organizations; title: Internet: the evolving frontier - American multi-media conglomerates; title: Non-US stakeholders of multi-media conglomerates; title: Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson; title: Global issues, music and MTV; title: CNN: international role, impact, and global competitors; title: The roles of global news agencies; title: Arab media and the Al-Jazeera effect / Lawrence Pintak; title: Media globalization in Asia / Junhao Hong; title: The role of global advertising; title: Summary and conclusions.