Cases in Advertising and Communication Management
Edition: Fac Sub edition
Publisher: Prentice Hall
Published: December 27, 1996
Language: eng
Format: Hardcover
Number of pages: 784
ISBN-13: 9780131161382
Subjects: Advertising; Management & management techniques; Case studies; Advertising Management; Business / Economics / Finance; Business/Economics; United States; Communication systems; Advertising & Promotion; Management