Contemporary advertising
By: Courtland L. Bovée, William F. Arens.
Contributors: Arens, William F.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1992
Place of publication: Homewood, IL
Language: eng
Number of pages: 718
Subjects: Advertising.
Notes: Includes bibliographical references and indexes.