Handbook of research on consumerism in business and marketing
Subtitle: concepts and practices
By: Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors
Publisher: Business Science Reference
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 638
ISBN-13: 9781466658806; 9781466658813; 9781466658837
Subjects: Consumption (Economics); Social responsibility of business; Consumer behavior; Customer relations
Description: "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Notes: Includes bibliographical references (pages 537-626) and index.