Individual differences in response to consumer promotions
By: Gwen Ortmeyer, James M. Lattin and David B. Montgomery
Series: Working paper / Division of Research, Harvard Business School -- 90-038; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 90-038
Publisher: Division of Research, Harvard Business School
Published: 1989
Place of publication: [Boston, MA] (Soldiers Field, Boston MA 02163)
Language: eng
Number of pages: 41
Subjects: Sales promotion
Notes: "May 1989."

Bibliography: p. 39-41.