Flying High
Subtitle: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
Publisher: Wiley
Published: July 5, 2004
Language: eng
Number of pages: 304
ISBN-13: 9780471655442
First sentence: David Neeleman claims he still recalls the moment from his second birthday.
Description: "JetBlue is the most impressive airline startup in history and an amazing success story. Its consistent record of profitability has made the carrier shine in an industry that's full of red ink." "Behind it all stands David Neeleman - JetBlue's young, brash, bold, and uncompromising founder and CEO." "Flying High traces Neeleman's journey from soft-spoken Mormon missionary to the top of the American airline industry. Full of details and interviews with Neeleman's friends, associates, and prominent figures in both business and aviation, Flying High offers an up-close look at how he built a successful company - and changed an entire industry - by breaking the rules and taking good care of his customers." "Flying High is an account of David Neeleman's life and the principles by which he has created his highly profitable travel empire - rules that can be applied to virtually any business in almost every industry."--BOOK JACKET.