Planning, implementing, and evaluating targeted communication programs
Subtitle: a manual for business communicators
By: Gary W. Selnow and William D. Crano.
Contributors: Crano, William D., 1942-
Publisher: Quorum Books
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 291
Subjects: Communication in management -- United States.; Mass media -- United States -- Audiences.; Advertising media planning -- United States.
Notes: Includes bibliographies and index.