1992 Ama Winter Educators' Conference
Subtitle: "Marketing Theory and Applications" (Ama Winter Educators' Conference)
Contributors: Thomas J. Madden (Contributor); American Marketing Association (Corporate Author)
Publisher: Amer Marketing Assn
Published: February 1992
Language: eng
Format: Paperback
ISBN-13: 9780877572244
Subjects: Marketing; Congresses; Marketing research; Business/Economics