Marketing research
By: Carl McDaniel, Jr., Roger Gates.
Contributors: Gates, Roger H., 1942-
Edition: 7th ed.
Publisher: Wiley
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780471755289
Subjects: Marketing research
Other titles: SPSS for Windows.
Notes: "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.

Includes bibliographical references and index.