Full Frontal PR
Subtitle: Building Buzz About Your Business, Your Product, or You
Edition: 1st Paperback Ed edition
Publisher: Bloomberg Press
Published: November 1, 2004
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781576601815
Subjects: Marketing - Direct; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Public Relations; Business & Economics/Marketing - General; Public Relations
First sentence: A FEW YEARS BACK, the low-budget box office battering ram The Blair Witch Project swept through suburbia and became the chatter around town.