Trading off value creation and value appropriation
Subtitle: the financial implications of shifts in strategic emphasis
By: Natalie Mizik and Robert Jacobson
Contributors: Jacobson, Robert
Series: Working paper ; report no. 02-114; Report (Marketing Science Institute) -- no. 02-114
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 40
Subjects: Business planning; Industrial management; Business enterprises; Finance
Notes: "Working paper series."

Includes bibliographical references (p. 37-40).