The experts' guide to the postsecondary market
By: Paula Maylahn, managing editor
Publisher: Software & InformationAssociation Industry
Published: 2011
Place of publication: Washington, D.C
Language: eng
Number of pages: 188
Subjects: Instructional materials industry; Marketing channels; Selling; Instructional materials; Educational publishing
Notes: Includes bibliographical references.
Table of contents: title: Higher education overview; title: Business strategies; title: Product development; title: Marketing; title: Sales strategies.