Tested advertising copy
Subtitle: 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin
By: by Carroll J. Swan, managing editor.
Contributors: Swan, Carroll J., 1914-
Publisher: Printers' Ink Books
Published: 1955
Place of publication: Pleasantville, N.Y
Language: eng
Number of pages: 208
Subjects: Advertising copy.
Work titles: Printers' ink.