Selling
Subtitle: principles and practices
By: by Frederic A. Russell, Frank H. Beach, Richard H. Buskirk with Bruce D. Buskirk.
Contributors: Beach, Frank H.; Buskirk, Richard H. 1927-; Buskirk, Bruce D.
Edition: 12th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 602