Catalog start-up resource guide
By: Direct Marketing Association, Inc. ; [project coordinator, Maryann Marsalisi]
Contributors: Direct Marketing Association (U.S.)
Edition: [2d ed.].
Series: Information Central
Publisher: Direct Marketing Association
Published: 1991
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 229
ISBN-13: 9780933641297
Subjects: Mail-order business; Direct marketing; Commercial catalogs
Other titles: Start-up resource guide.
Notes: Cover title: Start-up resource guide : planning creative production marketing fulfillment catalogs.

Includes bibliographical references (pages 225-227).