The hyper-social organization
Subtitle: eclipse your competition by leveraging social media
By: Francois Gossieaux, Edward K. Moran
Contributors: Moran, Ed, 1964-
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 359
ISBN-13: 9780071714020
Subjects: Social aspects; Social media; Management; Internet marketing; Information technology
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword : Hyper-social revolutions and revelations; title: Introduction : Your customers and employees are hyper-social. Is your business?; title: Part one : Resist the hyper-social shift at your peril.; title: How did we get here? How social media drives hyper-sociality and why businesses must change; title: The human 1.0 in a Web 2.0 world; title: The impact of hyper-sociality on your business; title: The true drivers of a successful community; title: Part two : The four pillars of hyper-sociality.; title: Forget market segments and consumers : think tribes and humans; title: Forget company-centricity : think human-centricity; title: Forget information channels : think knowledge networks; title: Forget hierarchies : embrace social messiness at the SEAMS; title: Part three : Practically speaking : your business through the hyper-social lens.; title: How hyper-social is your company? Measuring the hyper-sociality index; title: Old management thinking won't work in the hyper-social organization; title: Hyper-social organizations use different metrics; title: Hyper-social businesses need different talent; title: The seven myths of hyper-social organizations; title: Part four : Hyper-sociality is not just about marketing : your new hyper-social organization chart.; title: Marketing 2.0 and the rise of the CMO 2.0; title: Customer experience 2.0; title: Sales 2.0; title: Product development 2.0 and innovation 2.0; title: Talent 2.0; title: Knowledge management 2.0; title: Epilogue : Your hyper-social future