Serving the ageless market
Subtitle: strategies for selling to the fifty-plus market
By: David B. Wolfe.
Publisher: McGraw-Hill
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 302
Subjects: Marketing -- United States -- Management.; Older consumers -- United States.; Consumer behavior -- United States.
Other titles: Fifty-plus market.
Notes: Includes index.