Managing marketing
By: [authors, Barry Walsh, Claire Wright and Kellie Vincent]
Contributors: Wright, Claire; Vincent, Kellie; Chartered Institute of Marketing
Edition: 1st ed.
Series: Professional diploma in marketing -- [unit 3]; CIM study text -- unit D3.
Publisher: BPP Learning Media Ltd.
Published: 2009
Place of publication: London
Language: eng
Number of pages: 356
ISBN-13: 9780751768145; 9780751776874
Subjects: Study guides; Examinations; Marketing; Management; Chartered Institute of Marketing
Notes: Includes index.

"For exams up to and including December 2010."

Includes bibliographical references and index.