The Dartnell sales promotion handbook
By: editor, Ovid Riso
Contributors: Dartnell Corporation
Edition: 7th ed
Series: The Dartnell handbook for sales, advertising and sales promotion executives
Publisher: Dartnell
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 1206
Subjects: Sales promotion
Other titles: Sales promotion handbook
Notes: Spine title: Sales promotion handbook.

Half-title: The Dartnell handbook for sales, advertising and sales promotion executives.

Includes index.

"Principal business directories": p. 471-486; "Business and professional publications": p. 1168-1169.