Marketing
Subtitle: Creating and Keeping Customers in an E-Commerce World
Edition: 7 edition
Publisher: South-Western College Pub
Published: July 28, 2000
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780324072693
Subjects: Sales & marketing management; E-Commerce - General; Marketing - General; Business & Economics / Marketing / General; Business / Economics / Finance; Textbooks; Business/Economics