Marketing Scales Handbook Volume IV
Subtitle: Consumer Behavior (Marketing Scales Series)
Edition: 1 edition
Publisher: South-Western Educational Pub; American Marketing Association
Published: July 28, 2005
Language: eng
Format: Hardcover
Number of pages: 800
ISBN-13: 9781587992056
Subjects: Market research; Study Guides; Professional - General; Study Aids; Textbooks; Test Prep; Careers - General; Professional Development; Business & Economics / Marketing / General