Macromarketing, evolution of thought
Subtitle: proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, Aug. 9-12, 1979
By: edited by George Fisk , Robert W. Nason and Phillip D. White.
Contributors: Fisk, George, 1922-; Nason, Robert W.; White, Phillip D.; University of Colorado, Boulder. Business Research Division.
Publisher: Business Research Division, Graduate School of Business Administration, University of Colorado
Published: 1980
Place of publication: Boulder
Language: eng
Number of pages: 325
Subjects: Marketing -- Social aspects -- Congresses.; Marketing -- Congresses.
Notes: Includes bibliographies.