Market Driven Management
Subtitle: Strategic and Operational Marketing
Edition: 2 edition
Publisher: Palgrave Macmillan
Published: June 26, 2007
Language: eng
Format: Hardcover
Number of pages: 477
ISBN-13: 9781403998538
Subjects: Sales & marketing management; Marketing - General; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Marketing / General; Europe; Management