Contemporary marketing history
Subtitle: proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought, held May 22-25, 1993 at the J.W. Marriott Hotel, Lenox Square, Atlanta, GA
By: sponsors, Michigan State University, Dept. of Marketing and Logistics ... [et al.] ; editors, Jeffrey B. Schmidt ... [et al.].
Contributors: Schmidt, Jeffrey B., 1954-; Michigan State University. Dept. of Marketing and Transportation Administration.
Publisher: Michigan State University
Published: 1994
Place of publication: [East Lansing, Mich.]
Language: eng
Number of pages: 517
Subjects: Marketing -- History -- Congresses.; Marketing -- Research -- History -- Congresses.
Notes: Includes bibliographical references.