Readings in the marketing research process.
By: Edited by Keith K. Cox and Ben M. Enis.
Contributors: Enis, Ben M., joint comp.
Publisher: Goodyear Pub. Co.
Published: 1973
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 400
Subjects: Marketing research; Decision making
Notes: Includes bibliographical references.
Companion vol. to the compilers' The marketing research process.