Tell the world!
Subtitle: results-oriented public relations
By: by Dianne Ludman Frank ; with a special report, Guidelines for successful media interviews, by Sheryl Maibach
Contributors: Maibach, Sheryl; Society for Marketing Professional Services
Publisher: Society for Marketing Professional Services
Published: 2001
Place of publication: Alexandria, VA
Language: eng
Number of pages: 48
Subjects: Public relations; Mass media and publicity; Interviewing in mass media; Professions; Marketing
Notes: Includes bibliographical references (p. 47-48).