Product Placement in Hollywood Films
Subtitle: A History
Publisher: McFarland & Company; McFarland
Published: July 2004
Language: eng
Format: Paperback
Number of pages: 250
ISBN-13: 9780786419043
Subjects: Advertising industry; Cinema industry; Product placement in mass media; Industries - Media & Communications Industries; Advertising; Motion Picture Industry; Performing Arts; Business / Economics / Finance; Product placement in mass medi; Cinema/Film: Book; USA; Advertising & Promotion; Film & Video - General; United States; History; Motion pictures in advertising
Description: "This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate American and Hollywood."--BOOK JACKET.