Retail advertising and sales promotion
By: by Charles M. Edwards, jr. ... and William H. Howard ...
Contributors: Howard, William H., 1906- author
Edition: Rev. ed.
Series: Prentice-Hall retailing series; Retailing series
Publisher: Prentice-Hall, inc.
Published: 1946
Place of publication: New York
Language: eng
Number of pages: 723
Subjects: Advertising; Retail trade
Notes: "First printing April, 1936 ... Revised edition."

"Bibliography and suggested collateral readings": p. 695-707.