Consumer behavior
By: Leon G. Schiffman, Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar.
Edition: 6th ed.
Publisher: Prentice Hall; Prentice Hall College Div
Published: 1997
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 672
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and indexes.