Strategies of innovation in smaller firms
Subtitle: product gap problems and market gap opportunities
By: Gordon Foxall.
Contributors: Cranfield School of Management.
Series: Marketing and logistics discussion papers
Publisher: Cranfield School of Management
Published: 1986
Place of publication: Cranfield
Language: eng
Number of pages: 38
Subjects: Marketing.
Other titles: Patterns of industrial innovation in large and small firms.
Notes: The first of two papers reporting a research project entitled "Patterns of industrial innovation in large andsmall firms".

Spiral binding.