ADV INT MARK V 7 (Advances in International Marketing)
Publisher: Elsevier
Published: July 31, 1996
Language: eng
Format: Hardcover
Number of pages: 308
ISBN-13: 9781559388399
Subjects: International business; Sales & marketing; International Marketing; Social Science; Sociology; Business/Economics; Marketing - General; General; Export marketing; Periodicals; Social Science / General; Business / Economics / Finance
First sentence: Channel integration is an important contemporary topic for retailers, wholesalers, manufacturers, service providers, and other marketing participants (Anderson &amp; Narus, 1990; Sonnenberg, 1992; Robicheaux &amp; Coleman, 1994).