Marissa Mayer and the Fight to Save Yahoo!
Publisher: Twelve
Published: 2015
Place of publication: New York
Language: eng
Format: Hardcover
ISBN-13: 9781455556618
Table of contents: title: Prologue : Bobbie had a nickel; title: Part one. Sparky's big machine; title: The Mogul; title: Bear hugs and poison pills; title: F-bombs away; title: Part two. Painfully shy; title: User friendly; title: Part three. Win win win; title: Bully pulpit; title: The CEO has no clothes; title: The unicorn; title: Part four. HOPE; title: Time to shine?; title: Failing fast; title: Epilogue : How do you solve a problem like Marissa?; title: A note on sources; title: About the author