Market orientation
Subtitle: antecedents and consequences
By: Bernard J. Jaworski, Ajay K. Kohli
Contributors: Kohli, Ajay K.
Series: Report -- no. 92-104; Report (Marketing Science Institute) -- no. 92-104
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Copyright date: 1992
Subjects: Marketing research; Marketing; Management
Notes: "Working paper."

"February 1992."

Includes bibliographical references (p. 27-29)