Understanding copy pretesting
Subtitle: an instructional collection of noteworthy papers on the history, role, methods, measures, and validity of copy pretesting research
By: compiled by Theodore F. Dunn ... [et al.].
Contributors: Dunn, Theodore F.; Advertising Research Foundation.
Series: ARF research reference series book
Publisher: Advertising Research Foundation
Published: 1994
Place of publication: New York, N.Y
Language: eng
Number of pages: 506
Subjects: Advertising copy.; Advertising -- Research.
Notes: Includes bibliographical references.