Dear friend
Subtitle: mastering the art of direct mail fund raising
By: by Kay Partney Lautman and Henry Goldstein ; foreword by David Ogilvy.
Contributors: Goldstein, Henry.; Fund Raising Institute.
Edition: 2d ed.
Publisher: Fund Raising Institute
Published: 1991
Place of publication: Rockville, Md
Language: eng
Number of pages: 378
Subjects: Direct-mail fund raising.
Other titles: Mastering the art of direct mail fund raising.
Notes: Includes index.