How to succeed in exporting and doing business internationally
By: Eric Sletten.
Publisher: Wiley
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 277
Subjects: Export marketing -- United States -- Management.; International business enterprises -- United States -- Management.
Description: "The United States is in the midst of an export boom that in 1990 accounted for 90% of the growth in our economy. If you've just entered the world of exports, or if you're contemplating adding an overseas arm to your firm, this thorough, savvy guide by a seasoned pro who has done business in over 60 countries will help you cut through misinformation and misconceptions that abound and take full advantage of this lucrative market." "Eric Sletten has extensive experience in international operations in both the corporate and government sectors, including setting up Latin and Central American distribution systems for a Fortune 500 company and working with the Department of Commerce to help high-tech companies develop and implement export programs. In How to Succeed in Exporting and Doing Business Internationally he provides the information you need to conduct your market research and target high-potential markets; choose and manage a foreign distributor; conform to the shipping regulations and documentary requirements in various countries; use new technology to overcome logistical hurdles; deal with the legal intricacies of contracts, taxes, trademarks, patents, product liability, and transfer pricing and find the best financing for your international deals."

"Contrary to common perceptions - often fed by "experts" who stand to generate income from keeping you in the dark - international business operations need not be risky, difficult, or mysterious, says Eric Sletten. In How to Succeed in Exporting and Doing Business Internationally he shows you how and when to bypass the high-priced consultants, attorneys, freight forwarders, and export management companies, and get free or low-cost information that is readily available - if you know where to look. He also explains when it makes sense to consult the experts - and how to use their services to generate additional income and help you manage your the growth of mail order, new wholesale outlets, and other future trends and looks at the pros and cons of joint ventures, licensing, and subsidiary operations." "In today's intensely competitive world marketplace, you may not be able to afford NOT to do business internationally. How to Succeed in Exporting and Doing Business Internationally gives you the edge you need to profit from the ever-expanding opportunities in the global arena."--Jacket.
Notes: Includes index.