The new style in election campaigns.
Publisher: Holbrook Press
Published: 1972
Place of publication: Boston
Language: eng
Number of pages: 392
Subjects: Campaign management; Political campaigns -- United States
Notes: Includes bibliographical references.
Table of contents: title: The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.; title: Campaign management grows into national industry, Congressional quarterly.; title: How the "I dare you!" candidate won, by H. N. D. Fisher.; title: The agency knack of political packaging, by W. T. Spencer.; title: The role of political parties in the new campaigning, by R. Agranoff.; title: Information technology and the political campaigner, R. L. Chartrand.; title: Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.; title: Basic information systems-P.I.P.S., by V. P. Barabba.; title: Polls and politics in the United States, by L. Harris.; title: Polling for a presidential candidate, by T. W. Benham.; title: The simulmatics project, by I. de S. Pool and R. Abelson.; title: The emerging conventions of campaign television, by S. Kelley, Jr.; title: Politicking on television, National journal.; title: Candidate exposure in uncontrolled media, by R. MacNeil.; title: The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.; title: Media, marketing strategy in a major campaign, by D. W. Osten.; title: Adventures of an image specialist, by G. Wyckoff.; title: Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.; title: Communications and politics: the media and the message, by H. E. Alexander.