Total customer value management
Subtitle: transforming business thinking
By: Gautam Mahajan
Publisher: Response Books
Published: 2010
Place of publication: New Delhi; Thousand Oaks
Language: eng
ISBN-13: 9788132103127
Subjects: Relationship marketing; Customer relations; Total quality management
Notes: Includes index.
Table of contents: title: Prologue: from best practices to next practices; title: Total CVM and the company; title: The fundamentals; title: Existing programmes and total CVM; title: The customer bill of rights and the circle of promises; title: Strategic and operational managers and total CVM; title: Total CVM and sales and marketing: chief marketing officer; title: Total CVM: support, staff and operational managers; title: The frontline people; title: Bottom-up total CVM: customer-circles; title: Total CVM and certification; title: Epilogue: total CVM at Glacier Products.