The consumer law revolution
Subtitle: the lawyer's guide to the online legal marketplace
By: Stephanie L. Kimbro
Contributors: American Bar Association. Section of Law Practice Management
Publisher: ABA, Law Practice Management Section; American Bar Association
Published: 2013
Place of publication: Chicago, Illinois
Language: eng
Number of pages: 213
ISBN-13: 9781614387060
Subjects: Legal services; Internet marketing; Law offices; Automation; Advertising; Lawyers; Law and legislation; Internet in legal services
Description: "There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal assistance are turning to the Internet to find lawyers, just like they shop online to buy consumer products. Firms that lack a compelling online marketing presence will lose out on clients and revenue. The Consumer Law Revolution will show lawyers how to harness the marketing power offered by branded legal services networks such as Rocket Lawyer, Avvo, LawZam, LexSpot, and many more - and pull in new clients in the process. This book will help you Develop an online presence for your legal brand, learn how branded networks operate - and how to best utilize their services, market your practice through online directories, legal networks, lawyer matching sites, forums, document sharing platforms, and more, understand the ethics considerations involved with online legal marketing"--Page [4] of cover.
Notes: Includes bibliographical references and index.
Table of contents: title: How branded networks operate; title: Taking the conversation off the website and moving it to collaborative platforms; title: Strategy and best practices to combine online marketing methods; title: Ethics of lawyer collaboration with branded networks; title: Background on online lawyer advertising.