Mass media
Subtitle: diversity in changing times
By: editors, Mohamad Md. Yusoff ... [et al.].
Contributors: Mohamad Md. Yusoff, 1953-
Series: Academic imprint series
Publisher: Penerbit Universiti Sains Malaysia; Distributors, Universiti Sains Malaysia Co-operative Bookshop; MPH Distributors
Published: 2006
Place of publication: Pulau Pinang
Language: eng
Number of pages: 131
ISBN-13: 9789833391837
Notes: Includes bibliographical references and index.
Table of contents: title: A brief history and development of newspapers in Malaysia / Halimahton Shaari; title: Role of the Malay press in the political struggle for independence / Mohd. Safar Hasim; title: Conceptualising territorialised cinemas, some reflections / Gopalan Ravindran; title: Media council, a Malaysian dilemma / Mohd. Safar Hasim; title: Educational television broadcasting, changing production approaches and critical issues / N.V. Prasad; title: Advancing critical literacy in television production courses in institutions of higher learning / Shanthi Balraj & Ambigapathy Pandian; title: Analysing media effects, the third-person effect on party members / Syed Arabi Idid & Shafizan Mohamed; title: Integrated marketing communication, its convergence in advertising industry in Malaysia / Shawaludin Anis.