Dealing with consumer uncertainty
Subtitle: public relations in the food sector
By: Karin Bergmann
Series: Gesunde Ernährung : Schriftenreihe der Dr. Rainer Wild-Stiftung; Gesunde Ernährung
Publisher: Springer
Published: 2002
Place of publication: Berlin; New York
Language: eng
Number of pages: 217
Subjects: Food industry and trade -- Public relations; Nutrition -- Public opinion; Consumer behavior
Notes: Revised thesis (doctoral) - Justus-Liebig-Universität, Giessen

Includes bibliographical references (p. 185-201) and index