Kleppner's advertising procedure
By: W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Contributors: King, Karen Whitehill.; Russell, Thomas, 1941-
Edition: Seventeenth ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 864
ISBN-13: 9780132308298
Subjects: Advertising
Other titles: Advertising procedure
Notes: Includes bibliographical references and index.