Opportunities in marketing careers
By: Margery Steinberg
Edition: Rev. ed
Publisher: McGraw-Hill
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 176
Subjects: Marketing -- Vocational guidance
Notes: Includes bibliographical references (p. 175-176)
Table of contents: title: What is marketing all about?; title: Marketing fields; title: Education and training; title: A career in marketing: honest work; title: Real marketing people; title: The future of marketing careers; title: Market yourself; title: Appendix A: Colleges with majors in marketing, distribution, education, retailing, and merchandising; title: Appendix B: Professional organizations