Theory in retailing
Subtitle: traditional and nontraditional sources
By: [edited by] Ronald W. Stampfl, Elizabeth C. Hirschman.
Contributors: Stampfl, Ronald W.; Hirschman, Elizabeth.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, Ill
Language: eng
Number of pages: 189
Subjects: Retail trade -- Congresses
Notes: Includes bibliographies.