Marketing decision making
Subtitle: analytic framework and cases
By: William F. O'Dell ... [et al.].
Contributors: O'Dell, William F. 1909-
Edition: 4th ed.
Publisher: South-Western Pub. Co.
Published: 1988
Place of publication: Cincinnati
Language: eng
Number of pages: 630
Subjects: Marketing -- Decision making.; Marketing -- Decision making -- Case studies.
Notes: Includes bibliographies and index.