Marketing
By: Eric N. Berkowitz ... [et al.].
Contributors: Berkowitz, Eric N.
Edition: 5th ed.
Series: The Irwin series in marketing
Publisher: Irwin; Richard d Irwin
Published: 1997
Place of publication: Chicago, Ill
Language: eng
Number of pages: 736
Subjects: Marketing.
Notes: Includes bibliographical references (p. 674-695) and indexes.