Mass media
Subtitle: an introduction to modern communication.  [By] Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn.
Contributors: Ungurait, Donald F., jt. author; Bohn, Thomas W., jt. author
Publisher: McKay
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 495
Subjects: Communication; Mass media
Notes: Includes index.  Bibliography: p. 445-482.