Successful marketing research
Subtitle: the complete guide to getting and using essential information about your customers and competitors
By: Edward L. Hester.
Series: A Wiley small business edition; Wiley small business editions.
Publisher: Wiley
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 240
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 232-234) and index.