The master marketer
Subtitle: how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success
By: Christopher Ryan.
Publisher: Kogan Page
Published: 1994
Place of publication: London
Language: eng
Number of pages: 551
Subjects: Marketing.; Advertising.; Marketing -- Management.
Notes: First published in the USA: New York : IdealWorks, 1993.
Includes index.