The China factor
Subtitle: leveraging emerging business strategies to compete, grow, and win in the new global economy
By: Amy Karam
Published: 2016
Language: eng
Number of pages: 285
ISBN-13: 9781119274018
Subjects: International business enterprises; International Competition; Export marketing; Strategic planning; Commerce
Notes: Includes bibliographical references and index.
Table of contents: title: State of affairs. The art of war ... and money ; East and West : the current state of affairs ; How China came up the ladder (and so quickly) ; The west no longer rules ; Introduction to marketing framework for our analysis; title: China. How the Chinese do business a la the 5 Ps : a brief summary ; Market segmentation and target market selection + China's market penetration approach ; China : product => solution and innovation ; China : price => value-add ; China : place => customer relationships and culture ; China : politics => the 5th P - The geopolitical dimension; title: The West. Recommendations for the West and application of the 5 Ps ; The West : Product => solution and innovation ; The West : price => value-add ; The West : place => partnerships ; The West : promotion => customer relationships and culture ; The West : politics => the geopolitical dimension ; Innovation models : West and East ; The West : positioning; title: Case Studies. Frenemies : if you can't beat them, join them ; Conclusion; title: Appendix A. Funding/Financing Organizations ; Characteristics of Funding/Financing Options ; U.S. Export Assistance Center; title: Appendix B. EM Competitive strategy template.