Taking Sides
Subtitle: Clashing Views on Controversial Issues in Marketing
Edition: 1 edition
Publisher: McGraw-Hill/Dushkin
Published: August 1, 2000
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780072384499
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General