Excellence in Advertising, Second Edition (Chartered Institute of Marketing)
Edition: 2 edition
Publisher: Butterworth-Heinemann
Published: October 12, 1999
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780750644792
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: The role and valuation of brands has recently become a controversial issue.