Mastering online marketing
By: Mitch Meyerson ; with Mary Eule Scarborough
Contributors: Scarborough, Mary Eule
Publisher: Entrepreneur Press
Published: 2008
Place of publication: [Irvine, CA]
Language: eng
Number of pages: 260
ISBN-13: 9781599181516
Subjects: Internet marketing; Internet advertising; Electronic commerce -- Marketing
Notes: Includes index
Table of contents: title: The entrepreneurial shift: the key to creating an integrated business mindset; title: Strategic marketing: the key to sustainable online success; title: Products and services: the key to smart selling; title: Design and navigation: making your web site dynamic and visitor-friendly; title: Dynamic web copy: the key to getting people to respond; title: Traffic conversion: the key to increased sales and list building; title: Automation: the key to greater e-commerce profits; title: Multimedia: increasing your impact using audio, video, and conferencing; title: Traffic strategies: the key to getting more visitors to your site; title: People power: the key to successful affiliate programs and partnerships; title: Web 2.0: the key to using social media effectively; title: Momentum: the key to systematizing your business and building your virtual team