Marketing management strategy
Subtitle: cases and problems
By: [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others]
Contributors: Willenborg, John F., joint author.; Stanley, Richard E., joint author.
Publisher: Appleton-Century-Crofts
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 294
Subjects: Marketing -- Management.
Notes: Bibliography: p. 291.