The complete guide to infomercial marketing
By: Timothy R. Hawthorne.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 319
Subjects: Television advertising.; Infomercials.
Description: In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you.
Notes: Includes index.