Beyond 1984 in marketing education
By: Western Marketing Educators' Association 1984 conference proceedings ; edited by David L. Kurtz, Bruce J. Walker.
Contributors: Kurtz, David L.; Walker, Bruce J.
Publisher: The Association
Published: 1984
Place of publication: New York, N.Y
Language: eng
Number of pages: 79
Subjects: Marketing -- Study and teaching -- Congresses.
Notes: Includes bibliographies and index.
"Printing of Proceedings sponsored by McGraw-Hill Book Company."
"April 1984."