Advertising, the Uneasy Persuasion
Subtitle: Its Dubious Impact on American Society
Publisher: Basic Books
Published: August 1986
Language: eng
Number of pages: 320
ISBN-13: 9780465000807
First sentence: THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading."