New directions for advertising pretesting research
By: by Michael L. Ray, Scott Ward, Jerome B. Reed
Contributors: Ward, Scott, 1942-; Reed, Jerome B
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Television advertising; Drug abuse
Notes: "Preliminary research report."

Bibliography: p. 39-40