Practical advertising and publicity
Subtitle: effective promotion of products and services to industry and commerce
By: Norman A. Hart.
Contributors: Hart, Norman A.
Publisher: McGraw-Hill
Published: 1988
Place of publication: London; New York
Language: eng
Number of pages: 245
Subjects: Advertising, Industrial.; Publicity.; Sales promotion.
Notes: Bibliography: p. [243].
Rev. ed. of: Business to business advertising. 3rd ed. c1983.
Includes index.