The handbook of advertising.
By: Editor in chief, E.B. Weiss ... advisory editors, F.C. Kendall ... and Carroll B. Larrabee .
Contributors: Kendall, Frederick Charles, 1889-; Larrabee, Carroll Burton, 1896-
Edition: 1st ed
Publisher: McGraw-Hill Book Company, inc.
Published: 1938
Place of publication: New York; London
Language: eng
Number of pages: 530
Subjects: Advertising