A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 4th ed.
Publisher: Business Publications; Irwin Professional Publishing
Published: 1988
Place of publication: Plano, Tex
Language: eng
Number of pages: 320
Subjects: Marketing -- Management.
Notes: Bibliography: p. 297-307.
Includes indexes.