Retail category management
By: Deborah C. Fowler, Ben K. Goh
Contributors: Goh, Ben K.
Publisher: Pearson Prentice Hall; Pearson; Prentice Hall
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 120
ISBN-13: 9780135152089
Subjects: Marketing; Management; Consumers; Retail trade
Notes: Includes bibliographical references and index.
Table of contents: title: Category management; title: Retail evolution and strategies; title: Measurements and productivity; title: Retail value chain management; title: Category management cycles; title: Category role; title: Category management strategies; title: Category tactics; title: Shopper insights; title: Careers in category management.