Lernbuch marketing
By: D. Bott, R.T. Peterson, A.A. Whatley.
Contributors: Peterson, Robin T.; Whatley, Arthur A.
Series: Studienbücher der Wirtschraft
Publisher: Carl Hanser
Published: 1981
Place of publication: München; Wein
Language: ger
Notes: Originally published as 'Marketing in action by R.T. Peterson, W.W. Stanton, A.A. Whatley; published New York: West Publishing, 1978.