Proceedings of the International Services Marketing Conference 2002
Subtitle: Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002
By: editors, Janet R. McColl-Kennedy, Sharyn Rundle-Thiele.
Contributors: McColl-Kennedy, Janet R. 1958-; Rundle-Thiele, Sharyn.
Publisher: Graduate School of Management, University of Queensland
Published: 2002
Place of publication: St. Lucia, Qld
Language: eng
Number of pages: 182
Subjects: Customer relations -- Congresses; Customer services -- Congresses; Customer services -- Management -- Congresses
Genres: Congresses.
Notes: Includes bibliographical references.