Uri nara ŭi kongik yŏn'gye mak'et'ing e kwanhan yŏn'gu
By: Im Sŭng-hŭi
Edition: 1-p'an
Series: Asan Chaedan yŏn'gu ch'ongsŏ -- Che 297-chip
Publisher: Chimmundang
Published: 2010
Place of publication: Kyŏnggi-do P'aju-si
Language: kor
Number of pages: 178
ISBN-13: 9788930314855
Subjects: Social marketing; Public opinion; Attitudes; Consumers; Social responsibility of business
Notes: Includes bibliographical references (p. 173-178).