Brand Assets
Publisher: Wiley; John Wiley & Sons
Published: May 15, 2002
Language: eng
Number of pages: 158
ISBN-13: 9780470844236
First sentence: According to Gerboth (1987), the existence of definitions matters 'hardly at all in deciding most issues of real-world consequence.
Description: "A major problem with failing to classify brands as assets is that they are often sold at figures well below their market value. Moreover, stock markets are increasingly recognising the importance of brands to business success. This book asks why brands and intangible assets are not being disclosed by the accounting profession. It is split into three sections, dealing in turn with assets, brands, and the politics of brand assets."--BOOK JACKET.
Notes: The Wiley Finance Series