Citizen Coke: The Making of Coca-Cola Capitalism
Publisher: W. W. Norton & Company; W.W. Norton & Company
Published: Nov 03, 2014
Language: eng
Number of pages: 432
ISBN-13: 9780393241129
Description: Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.