Promotional strategy
By: James F. Engel, Hugh G. Wales, Martin R. Warshaw.
Contributors: Wales, Hugh G., joint author.; Warshaw, Martin R., joint author.
Edition: 3d ed.
Publisher: R. D. Irwin
Published: 1975
Place of publication: Homewood, Ill
Language: eng
Number of pages: 650
Subjects: Marketing.; Advertising.; Marketing -- Management.
Notes: Includes bibliographical references and index.