The public relations practitioner's playbook
Subtitle: a synergized approach to effective two-way communication
By: by M. Larry Litwin
Edition: 2nd ed.
Publisher: Kendall/Hunt Pub. Co.
Published: 2008
Place of publication: Dubuque, Iowa
Language: eng
Number of pages: 508
ISBN-13: 9780757545481; 9780757545498
Subjects: Public relations; Communication
Other titles: Synergized approach to effective two-way communication
Notes: Synergized: "the whole is greater than the sum of its parts."

Includes index.