Introducing communication research
Subtitle: paths of inquiry
By: Donald Treadwell.
Publisher: Sage Publications
Published: 2011
Place of publication: Thousand Oaks, Calif
Language: eng
ISBN-13: 9781412944571
Subjects: Communication -- Research -- Methodology
Notes: Includes bibliographical references and index.
Table of contents: title: Getting started: possibilities and decisions; title: First decisions: what, why, how?; title: Ethics: your responsibilities as a researcher; title: Reading research: to boldly go where others have gone before; title: Measurement: research using numbers; title: Statistics: analyzing your numbers; title: Sampling: who, what and how many?; title: Surveys: putting numbers on opinions; title: Experiments: researching cause and effect; title: Observation: watching and listening for in-depth understanding; title: Content analyis: understanding text and image; title: Writing research: sharing your results.