Case studies in festival and event marketing and cultural tourism
By: edited by Jane Ali-Knight, Donna Chambers.
Contributors: Ali-Knight, Jane.; Chambers, Donna.
Series: Festivals and events : beyond economic impacts -- v.2; LSA publication -- no. 92.; Publication (Leisure Studies Association (Great Britain)) -- no. 92
Publisher: Leisure Studies Association
Published: 2006
Place of publication: Eastbourne
Language: eng
Number of pages: 181
ISBN-13: 9781905369034
Subjects: Festivals -- Marketing.; Special events -- Marketing.; Heritage tourism.
Notes: Includes bibliographical references.