Discover your CEO brand
Subtitle: secrets to embracing and maximizing your unique value as a leader
By: by Suzanne Bates
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780071762861
Subjects: Corporate image; Chief executive officers; Leadership; Branding (Marketing)
Notes: Includes index.
Table of contents: title: Why you need a brand; title: and why your brand matters; title: Lessons from exceptional CEO brands; title: Your CEO brand : the story of you; title: Brand recognition - what do people say about you?; title: Leveraging your brand to drive spectacular results; title: Personal choices that burnish your reputation; title: Communicate your leadership brand; title: The social media world -what today's CEO must know; title: CEO brand "disaster avoidance kit" : do no harm; title: Your personal brand team : people who make you look good; title: 10 fast-track tips to accelerate brand-building; title: Your leadership legacy : writing history today.