Hollywood 1938
Subtitle: motion pictures' greatest year
By: Catherine Jurca
Publisher: University of California Press
Published: 2012
Place of publication: Berkeley
Language: eng
ISBN-13: 9780520233706; 9780520271807
Subjects: Motion pictures; Motion picture audiences; History; Motion picture industry
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Hollywood looks at its audience; title: The campaign. Annus horribilis; title: Goldwyn's folly; title: Such a thing as bad publicity; title: The moviegoing habit; title: Exhibitors, the movie quiz contest, and a divided industry. The minds of exhibitors; title: The carrot and the stick; title: The quiz contest on the ground; title: What the contest did for me; title: Independents rebel; title: The campaign and the press. The film industry speaks its mind; title: Marginal moviegoers; title: The gossip columnists; title: The dailies have their say; title: The films. "The finest array of productions"; title: Ninety-four films; title: The death of glamour; title: Human films; title: The human side of screwball; title: You can't take it with you; title: Four daughters; title: Boys town; title: Marie Antoinette; title: That's entertainment; title: The fourth estate; title: Conclusion: motion pictures' worst year.