Find it, file it, flog it
Subtitle: pharma's crippling addiction and how to cure it
By: Hedley G. Rees
Publisher: CreateSpace Independent Publishing Platform
Published: 2015
Language: eng
Number of pages: 168
ISBN-13: 9781514261217
Subjects: Pharmaceutical industry; Pharmaceutical policy
Description: "Taking on practices that put fast-track development and marketing ahead of good medicine, this riveting book provides and insider's view of an industry in crisis, busting myths and explaining how the major pharmaceutical companies have suffered from a gambling addiction since the early 1980s. This isn't just another attack on Big Pharma's modus operandi. Find It, File It, Flog It digs deeper to expose the root cause of the drug industry's debilitating disease and proposes a commonsense cure"--Back cover.
Table of contents: title: Pharma past; title: Return to a misspent youth; title: Big Pharma jettisons its assets; title: New business models and therapies appear; title: Pharma received a SICCI-NING diagnosis; title: Panic and confusion in the industry; title: Harsh realities for Big Pharma and the industry unearthed; title: The fog of confusion is lifted; title: Exploring rehabilitation for the industry; title: Cultures must change, big time; title: Leadership is crucial; title: Replacing patents with patients, then fixing the system.