Social TV
Subtitle: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
By: Mike Proulx, Stacey Shepatin
Contributors: Shepatin, Stacey
Publisher: John Wiley & Sons
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 272
ISBN-13: 9781118167465
Subjects: Television programs; Internet marketing; Online social networks
Other titles: Social television
Notes: Includes bibliographical references (p. 245-258) and index.