What Kids Buy and Why
Subtitle: The Psychology of Marketing to Kids
Publisher: Free Press
Published: January 1, 1998
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780684834481
Subjects: Children; Consumer issues; Market research; New products; Cognition in children; Child Psychology; Consumer Behavior; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Developmental - Child; Business & Economics / Marketing / General; Young consumers; Consumer Behavior - General; Child consumers; Child development
First sentence: What do Barbie, Garfield, Ho-Ho! Cherry-O, He-Man, See-N-Say, Tasmanian Devil, Cabbage Patch Kids, SpaghettiOs, Power Rangers, Animaniacs, Ghostbusters, Star Wars, Hot Wheels cars, Mario Brothers, UNO, Winnie the Pooh, Carmen Sandiego, Mickey Mouse, Spider-Man, Colorforms, LEGO, GIJoe, Home Alone, X-Men, Pound Puppies, Jurassic Park, Jim Carrey, Pop Tarts, Math Blaster, Reader Rabbit, Bugs Bunny, M&amp;M's candies, The Ren &amp; Stimpy Show, Nike shoes, the Big Mac, Sonic the Hedgehog, Froot Loops, Fruit Roll-Ups, E.T., Batman, The Lion King, the Frisvee, Gak, Hercules, the Tickle Me Elmo doll, and the Little Caesar's pizza commercials have in common?