analysis of the degree of branding standardisation practised by Irish food and drink export companies
By: byDeirdre O'Loughlin.
Publisher: Universitry College Dublin
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 135
Subjects: Food industry and trade -- Ireland.; Beverage industry -- Ireland.; Brand name products.; Export marketing.
Notes: Thesis (M.B.A.) - University College Dublin, 1995.