Advances in consumer research
By: Ann L. McGill, Sharon Shavitt, editors
Contributors: McGill, Ann L.; Shavitt, Sharon; Association for Consumer Research (U.S.)
Series: Advances in consumer research -- XXXVI; Advances in consumer research -- 36.
Publisher: Association for Consumer Research
Published: 2009
Place of publication: Duluth, MN
Language: eng
Number of pages: 1072
ISBN-13: 9780915552634
Subjects: Consumers; Congresses; Research; Consumer behavior
Notes: Association for Consumer Research Annual Conference, October 23-26, 2008, San Francisco, California.--Preface.

Includes bibliographical references and index.