Taming the search-and-switch customer
Subtitle: earning customer loyalty in a compulsion-to-compare world
By: Jill Griffin.
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco, CA
Language: eng
Number of pages: 274
ISBN-13: 9780470345047
Subjects: Customer relations; Customer loyalty; Customer services
Notes: Includes bibliographical references and index.
Table of contents: title: Get a grip; title: Welcome to the compulsion-to-compare planet; title: Why customers search and switch; title: Get the credit you?re due; title: Ace your buyer?s worth-it test; title: Manage perception makers and takers; title: Be (and stay) damn different; title: Fortify your firewall; title: Build customer trust; title: Find and grow passionate-to-serve employees; title: Look for tamers that teach; title: Move on now!; title: Follow the 10 day starter plan.