Empirical generalizations about marketing impact
Subtitle: what we have learned from academic research
By: Dominique M. Hanssens, editor
Series: Relevant knowledge series
Publisher: Marketing Science Institute
Published: 2009
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 103
ISBN-13: 9780982387702
Subjects: Empirisch onderzoek; Forschungsergebnis; Kennismanagement; Marketing; Onderzoeksmethoden; Marketingforschung; Marketing research
Notes: Includes bibliographical references.