Eisenhower
Subtitle: the public relations president
By: Pam Parry ; foreword by Mary Jean Eisenhower
Contributors: Eisenhower, Mary Jean, author of foreword
Publisher: Lexington Books
Published: 2014
Language: eng
Number of pages: 169
ISBN-13: 9780739189290
Subjects: Politics and government; Public opinion; Public relations and politics; Presidents; Biography; History
Description: "Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--
Notes: Includes bibliographical references (pages 149-157) and index.
Table of contents: title: Foreword / by Mary Jean Eisenhower; title: Introduction; title: Public opinion wins wars; title: Pennsylvania Avenue meets Madison Avenue; title: The presidential news conference; title: A new kind of press secretary; title: Breaking the glass ceiling; title: The selling of America; title: Conclusion.