Retail power
Subtitle: monster or mouse?
By: Paul W. Farris and Kusum L. Ailawadi
Contributors: Ailawadi, Kusum L.
Series: Report -- no. 92-129; Report (Marketing Science Institute) -- no. 92-129
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Copyright date: 1992
Subjects: Grocery trade; Retail trade; Groceries; Marketing
Notes: "Technical working paper."

"October 1992."

Includes bibliographical references (p. 24-25).