Promotional strategy
Subtitle: managing the marketing communications process
By: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Contributors: Warshaw, Martin R.; Kinnear, Thomas C., 1943-
Edition: 6th ed.
Series: The Irwin series in marketing
Publisher: Irwin; Irwin Professional Publishing
Published: 1987
Place of publication: Homewood, Ill
Language: eng
Number of pages: 621
Subjects: Marketing.; Advertising.; Marketing -- Management.
Notes: Includes bibliographies and index.