Google's PageRank and Beyond
Subtitle: The Science of Search Engine Rankings
Publisher: Princeton University Press
Published: July 3, 2006
Language: eng
Format: Hardcover
Number of pages: 234
ISBN-13: 9780691122021
Subjects: World Wide Web (WWW); Computers; Computer - Internet; Computer Books: Internet General; Internet - General; Computers / Internet / Web Site Directories; Internet - Web Site Directories; Internet searching; Mathematics; Ratings; Web search engines; Web sites
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Description: Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. -- Jacket.