Ecommerce
Subtitle: formulation of strategy
By: Robert T. Plant.
Publisher: Financial Times/Prentice Hall
Published: 2000
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 343
Subjects: Electronic commerce -- Case studies.; Business planning -- Case studies.
Genres: Case studies.
Description: "In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics.

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Notes: Includes bibliographical references and index.