Mobilising the audience
By: edited by Mark Balnaves, Tom O'Regan, and Jason Sternberg.
Contributors: O'Regan, Tom.; Balnaves, Mark.; Sternberg, Jason.
Series: UQP cultural and media policy series
Publisher: University of Queensland Press
Published: 2002
Place of publication: St Lucia, Qld
Language: eng
Number of pages: 363
Subjects: Marketing research -- Australia.; Audiences -- Research -- Australia.
Notes: Includes bibliographical references ([331]-353) and index.