Marketing theory
Subtitle: classic and contemporary readings
By: [compiled by] Jagdish N. Sheth, Dennis E. Garrett.
Contributors: Sheth, Jagdish N.; Garrett, Dennis E.
Publisher: South-Western Pub. Co.
Published: 1986
Place of publication: Cincinnati
Language: eng
Number of pages: 872
Subjects: Marketing -- History.
Notes: Includes bibliographies.
"S25."