Technology at the margins
Subtitle: how IT meets the needs of emerging markets
By: Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
Contributors: Aalami, Jessica Rothenberg, 1972-; Badshah, Akhtar
Series: Microsoft executive leadership series -- 22
Publisher: Wiley; John Wiley & Sons
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 166
ISBN-13: 9780470639979
Description: "Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs  Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs  Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies  Challenges businesses to rethink their uses of existing technologies  Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--
Notes: Includes index.