Retail buying
Subtitle: from basics to fashion
By: Richard Clodfelter
Edition: 4th ed.
Publisher: Fairchild Books; Bloomsbury Publishing
Published: 2013
Place of publication: New York; [S.I.]
Language: eng
Number of pages: 546
ISBN-13: 9781609012779
Subjects: Purchasing; Merchandising
Description: "This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail.  With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.  A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
Notes: Includes bibliographical references and index.
Table of contents: title: Part I : Understanding the retail environment where buying occurs. Chapter 1: Today's buying environment; title: Chapter 2:  The buying function in retailing; title: Chapter 3:  Buying for different types of stores; title: Part II:  Getting ready to make buying decisions.  Chapter 4:  Obtaining assistance for making buying decisions; title: Chapter 5: Understanding your customers; title: Chapter 6: Understanding product trends: what customers buy; title: Part III:  Planning and controlling merchandise purchases.  Chapter 7:  Forecasting; title: Chapter 8:  Preparing buying plans; title: Chapter 9:  Developing assortment plans; title: Chapter 10: Controlling inventories; title: Part IV:  Purchasing merchandising.  Chapter 11:  Selecting vendors and building partnerships; title: Chapter 12:  Making market visits and negotiating with vendors; title: Chapter 13: Locating sources in foreign markets; title: Chapter 14:  Making the purchase.; title: Part V:  Motivating customers to buy.  Chapter 15:  Pricing the merchandise; title: Chapter 16:  Promoting the merchandise.