Successful marketing to U.S. Hispanics and Asians
Subtitle: players, agencies, and media : an American Management Association research report on target marketing.
Contributors: American Management Association.
Series: AMA briefings & surveys
Publisher: AMA Membership Publications Division, American Management Association
Published: 1987
Place of publication: New York, N.Y
Language: eng
Number of pages: 122
Subjects: Hispanic American consumers -- United States.; Asian American consumers -- United States.; Market surveys -- United States.; Advertising campaigns.; Target marketing -- United States.