CIM Coursebook 00/01
Subtitle: Integrated Marketing Communications (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: August 23, 2000
Format: Paperback
Number of pages: 320
ISBN-13: 9780750649247
Subjects: Business communication & presentation; Sales & marketing; Marketing - General; Professional - General; Business & Economics / Marketing / General; Designed / suitable for UK vocational qualifications; Study Guides
First sentence: Even to the most casual observer of the marketing environment, it will be appreciated that recent years have witnessed an almost unprecedented series of changes.