The Roots of marketing strategy
Subtitle: a collection of pre-1950 readings
By: edited by Larry J. Rosenberg.
Contributors: Rosenberg, Larry J.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 427
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.
Reprint of articles published 1904-1946.