The mass media and power in modern Britain
By: John Eldridge, Jenny Kitzinger, Kevin Williams.
Contributors: Kitzinger, Jenny.; Williams, Kevin, 1955-
Series: Oxford modern Britain
Publisher: Oxford University Press
Published: 1997
Place of publication: Oxford; New York
Language: eng
Number of pages: 199
Subjects: Mass media -- Great Britain.; Mass media -- Audiences.; Mass media -- Influence.
Description: The Mass Media and Power in Modern Britain is a thorough, lively introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere.

Contemporary questions surrounding today's media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and 'moral panics'? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway.

An invaluable introduction and point of reference for students of sociology, media studies, politics, and human geography, The Mass Media and Power in Modern Britain will be essential reading for anyone interested in our mass media.
Notes: Includes bibliographical references (p. 181-192) and index.