Marketing bancário
Subtitle: análise, planejamento, processo decisório
By: Geraldo Luciano Toledo ; [capa e diagramação de Pavel Gerencer].
Edition: 1. ed.
Publisher: Editora Atlas
Published: 1978
Place of publication: [São Paulo, Brasil]
Language: por
Number of pages: 259
Subjects: Bank marketing.
Notes: Bibliography: p. 254-259.