Marketing management
Subtitle: analysis, planning, implementation, and control
By: Philip Kotler, Ronald E. Turner.
Contributors: Turner, Ronald E., 1931-
Edition: Canadian 6th ed.
Publisher: Prentice-Hall of Canada
Published: 1989
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 810
Subjects: Marketing -- Management.
Notes: Bibliogr.

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