Fundamentals of school marketing
By: Johanna M. Lockhart
Published: 2016
Language: eng
Number of pages: 139
ISBN-13: 9781475829952; 9781475829969
Subjects: Schools; Marketing
Notes: Includes bibliographical references.
Table of contents: title: School marketing: what it is and why it matters; title: Getting started; title: Marketing research and database marketing; title: Marketing communication.