Marketing Transformation : Marketing Practice in an Ever Changing World
Subtitle: Proceedings of the 2017 Academy of Marketing Science  World Marketing ... of the Academy of Marketing Science)
Publisher: Springer
Published: Jun 23, 2018
Format: paperback
Number of pages: 353
ISBN-13: 9783319886527
Notes: Source title: Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing ... of the Academy of Marketing Science)