Handbook of pricing research in marketing
By: edited by Vithala R. Rao.
Contributors: Rao, Vithala R.
Publisher: Edward Elgar
Published: 2009
Place of publication: Cheltenham, Glos, UK; Northampton, MA
Language: eng
Number of pages: 593
ISBN-13: 9781847202406
Subjects: Pricing
Notes: Includes bibliographical references and index.