Point-of-purchase behavior and price perceptions of supermarket shoppers
By: by Peter R. Dickson and Alan G. Sawyer
Contributors: Sawyer, Alan G.; Marketing Science Institute. Research Program
Series: Report -- no. 86-102; Working paper; Report (Marketing Science Institute) -- no. 86-102; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Copyright date: 1986
Subjects: Price marks; Pricing; Consumers' preferences; Supermarkets; Prices
Notes: "June 1986"

On cover: Marketing Science Institute, Research Program.

Bibliography: p. 48-49.