Qu'est-ce que le merchandising?
By: Jean-Emile Masson, Alain Wellhoff ; préface de Robert Leduc.
Contributors: Wellhoff, Alain.
Edition: 3e éd.
Series: Dunod entreprise,
Publisher: Dunod
Published: 1985
Place of publication: [Paris]
Language: fre
Number of pages: 160
Subjects: Merchandising.