Research in Marketing Suppl. 4: Marketing & Development
Subtitle: Toward Broader Dimensions (Research in Marketing Supplement)
Contributors: Jagdish N. Sheth (Editor); Leigh McAlister (Editor); Nikhilesh Dholakia (Editor)
Publisher: Elsevier Limited
Published: January 1, 1989
Language: eng
Format: Hardcover
Number of pages: 356
ISBN-13: 9780892329939
Subjects: Sales & marketing; Business / Economics / Finance; Marketing Research; Business & Economics; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research