American signs
Subtitle: form and meaning on Route 66
By: Lisa Mahar
Publisher: Monacelli Press
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 271
Subjects: Signs and signboards -- United States -- Pictorial works; Vernacular architecture -- United States -- Pictorial works; Motels -- United States -- History; Roads -- Social aspects -- United States; United States Highway 66 -- History
Genres: Pictorial works
Description: "The roadside sign is an American icon: a glowing evocation of the golden age of the open road. Yet signs, more than nostalgic symbols, are complex pieces of design that reflect singmakers' ambitions and intentions, reveal cultural and economic trends, and stand as evidence of vernacular traditions. [This book] combines text and image to analyze the motel signs of Route 66 - their concept and influences, typestyle and color choice, form and composition, context and placement. With its insightful writing, clear graphic diagrams, and hundreds of contemporary and historic images, [this book] is a singular reading experience and a groundbreaking study"--Back cover.
Notes: Includes bibliographical references (p. 270-271) and index