Promotion: persuasive communication in marketing
By: [by] Rollie Tillman and C. A. Kirkpatrick.
Contributors: Kirkpatrick, Charles Atkinson, joint author.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1972
Place of publication: Homewood, Ill
Language: eng
Number of pages: 536
Subjects: Sales promotion.; Persuasion (Rhetoric)
Notes: Includes bibliographical references.