Relationship marketing in professional services
Subtitle: a study of agency-client dynamics in the advertising sector
By: Aino Halinen.
Series: Routledge advances in management and business studies
Publisher: Routledge
Published: 1997
Place of publication: London; New York
Language: eng
Number of pages: 373
Subjects: Relationship marketing.; Service industries -- Marketing.; Relationship marketing -- Finland -- Case studies.; Advertising agencies -- Customer services -- Finland -- Case studies.
Notes: Includes bibliographical references (p. 345-356) and index.