Direct marketing
By: Herbert Katzenstein, William S. Sachs.
Contributors: Sachs, William S.
Edition: 2nd ed.
Publisher: Macmillan Pub. Co.; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1992
Place of publication: New York; Toronto; New York; Oxford
Language: eng
Number of pages: 514
Subjects: Direct marketing.
Notes: Previous ed.:London: Merrill, 1986.

Includes index.