Ethical marketing and the new consumer
By: Chris Arnold.
Publisher: Wiley
Published: 2009
Place of publication: Chichester, U.K
Language: eng
Number of pages: 272
ISBN-13: 9780470743027
Subjects: Marketing -- Moral and ethical aspects; New Age consumers
Description: Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description
Notes: Includes bibliographical references and index.
Table of contents: title: The power of brand ethos; title: Ethical : reality or a brand image?; title: Churn and the disposable society; title: Bad tasting medicine; title: It's not what you say but what you do; title: Brand terrorism; title: Survival and security; title: Engaging the consumer, sharing responsibility; title: Finding reasons to buy; title: Research and surveys; title: The business and religion of ethics; title: Fairtrade; title: Food waste and recycling; title: Recycling for resale; title: Turning recycling into good marketing; title: The ethical sphere; title: Language and persuasion; title: How to be a creative marketer; title: Fat and fit : obesity and health; title: Selling ethical behaviour; title: From brand values to brand value; title: Fast fashion; title: Washing green; title: Green insurance and finance.