Strategic hospitality leadership
Subtitle: the Asian initiative
By: edited by Russell Arthur Smith, Judy Siguaw
Publisher: Wiley
Published: 2010
Place of publication: Singapore; Hoboken, NJ
Language: eng
Format: [electronic resource] :
Number of pages: 243
ISBN-13: 9780470826867; 9780470824320
Subjects: Hospitality industry; Industries; Hospitality, Travel & Tourism; Leadership; BUSINESS & ECONOMICS
Description: Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: STRATEGIC HOSPITALITY LEADERSHIP; Contents; Foreword; Preface; About the Contributors; 1. Pursuing the Right Strategic Direction; 2. Achieving Successful Development Planning; 3. Creating a Welcoming Service Strategy; 4. Winning Ways to Successful Portfolio Management; 5. Strengthening Brand Management and Value; 6. Venturing Into an Asian Market Competitively; 7. Achieving Great Business Growth; 8. Managing Crises Effectively; 9. Establishing Strategic Human Resource; 10. Being an Inspiring Leader; 11. Developing and Implementing Best Practices