B2B A to Z
Subtitle: Marketing tools and strategies that generate leads for your Business-to-Business company
Publisher: Denham Publishing, Inc.
Published: 2013
Language: eng
Number of pages: 231
ISBN-13: 9780988497702
Description: Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn whats necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: How to create advertising that brands your product or service smartly and breaks through the clutter. How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan. How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience. How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them. How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search. How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) and the logic behind why they work. From the trenches of the marketing business and for a clientele thats included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget.
Table of contents: title: 1. B2B marketing has changed; 2. Myths dismantled; 3. The advantage most B2B businesses don't know they have; 4. B2B tools and strategies; title: and methods to generate leads through them; 5. Your company on the web: being specific about your brand online; 6. Unique ways to break through the clutter; 7. Launching your online campaign to the power of three; 8. Google penguin: the game changer for online search; 9. Traditional marketing strategies you should never neglect; 10. What do we do with the leads?; 11. B2B success stories; 12. If not now, when?; A few last words: the marketing business: how to survive and stay ahead of the curve