Choice-based conjoint analysis
Subtitle: models and designs
By: Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
Contributors: Wiley, James B.; Chitturi, Pallavi
Publisher: Chapman & Hall/CRC
Published: 2011
Place of publication: Boca Raton, FL
Language: eng
Format: [electronic resource] :
Number of pages: 180
ISBN-13: 9781420099973; 9781420099966
Subjects: Marketing; Conjoint analysis (Marketing); Consumers' preferences; BUSINESS & ECONOMICS; Research
Description: The book covers designs appropriate for four classes of DOE problems: (1) attributes in CA and DCE studies are often ordered; (2) studies increasingly are computer-assisted; (3) choice is often influenced by competition; and (4) constraints may exist on attribute levels. Discussion begins with commonly used "generic" designs. The text then presents designs that avoid "dominated" or "dominating" profiles that may occur with ordered attributes and explores the use of orthogonal polynomials to describe relationships between ordered attribute levels and preference. Computer administration entails limited "screen real estate" for presenting concept profiles. The book covers approaches for subsetting attributes and/or levels to "fit" profiles into available "screen real estate." It then discusses strategies for sequential experimentation. Choice also is influenced by the availability of competing alternatives. The book uses availability and cross-effects designs to illustrate the design and analysis of portfolios and shows the relationship between availability effects and interaction effects in analysis of variance models. The last chapter highlights approaches to experimental design in which constraints are imposed on the levels of attributes. These designs provide the means to untangle the pricing and formulation problems in CA and DCE.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Introduction; title: Some Statistical Concepts; title: Generic Designs; title: Designs with Ordered Attributes; title: Reducing Choice Set Sizes; title: Availability (Cross-Effects) Designs; title: Sequential Methods; title: Mixture Designs.