Marketing management in Asia
By: edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
Edition: 1st ed.
Series: Routledge research in employment relations -- 27
Publisher: Routledge
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415523172
Subjects: Marketing; Management; Case studies
Notes: Includes bibliographical references and index.
Table of contents: title: China: distribution in China / Jintao Wu, Junsong Chen; title: China: consumer behaviour in China / Guoqing Guo; title: China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark McPherson and Xiang Li; title: China and the milk powder contamination scandal / Paul Custance and Jiang Dongni; title: India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla, and Phani Tej Adidam; title: Japan : marketing management issues in Japan / Stephanie Slater; title: Taiwan : consumers reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-Wei Ho and John Temperley; title: Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn; title: Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit; title: Turkey, with 3rd wave of MNC's / Nukhet Vardar; title: Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.