Mei jie jing ying guan li chuang xin si wei
Subtitle: Meijie jingying guanli chuangxin siwei
By: Ma Jianping, Bian Hua zhu
Contributors: Bian, Hua
Edition: Di 1 ban
Series: 21 shi ji xin wen chuan bo xue cong shu; 21 shi ji xin wen chuan bo xue cong shu (Zhongguo chuan mei da xue chu ban she)
Publisher: Zhongguo chuan mei da xue chu ban she
Published: 2008
Place of publication: Beijing
Language: chi
Number of pages: 270
ISBN-13: 9787811270280
Subjects: Jing ying guan li; Management; Mass media; Chuan bo mei jie
Other titles: Meijie jingying guanli chuangxin siwei
Notes: Includes bibliographical references.