The licensing business handbook
Subtitle: how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!
By: by Karen Raugust & the editors of the Licensing letter
Contributors: EPM Communications, Inc
Edition: 7th ed.
Publisher: EPM Communications; EPM Communications, Inc.; Brand: EPM Communications, Inc.
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 282
ISBN-13: 9781885747969
Subjects: Merchandise licensing; License agreements; Licensed products
Other titles: Licensing letter.
Notes: Includes bibliographical references and index.