Basic marketing
Subtitle: concepts and decisions
By: Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr.
Contributors: Gillett, Peter L., joint author.; Ryans, John K., joint author.
Publisher: Winthrop Publishers
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 572
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.