Marketing classics
Subtitle: a selection of influential articles
By: [compiled by] Ben M. Enis, Keith K. Cox.
Contributors: Enis, Ben M.; Cox, Keith Kohn.
Edition: 5th ed.
Publisher: Allyn and Bacon
Published: 1985
Place of publication: Boston
Language: eng
Number of pages: 459
Subjects: Marketing.
Notes: Includes bibliographies and index.