Game theory in marketing management
Subtitle: issues and applications
By: by C. Anthony di Benedetto
Contributors: Marketing Science Institute
Series: Working paper / Marketing Science Institute -- no. 86-100; Report (Marketing Science Institute) -- no. 86-100.
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18
Copyright date: 1986
Subjects: Marketing; Management; Mathematical models; Game theory
Notes: "March 1986."

Bibliography: p. 16-17.