$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales
Publisher: SDE, Inc.
Published: December 2003
Language: eng
Format: Paperback
Number of pages: 328
ISBN-13: 9780972643801
Subjects: Business & Economics / Marketing / Direct; Business/Economics; Marketing - General; Business & Economics; Advertising & Promotion; Infomercials; Marketing - Direct; Business & Economics / Advertising & Promotion
First sentence: A legendary direct marketing and infomercial pioneer, Joseph Sugarman became the first direct marketer of hand-held pocket calculators when he took out his first full-page ad in The Wall Street Journal in 1973.