Handbook of Relationship Marketing
Edition: 1 edition
Publisher: Sage Publications, Inc
Published: August 2001
Language: eng
Format: Paperback
Number of pages: 680
ISBN-13: 9780761918110
Subjects: Sales & marketing; Relationship marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business & Economics / Marketing / General; Marketing - General
First sentence: In the current era of intense competition and demanding customers, relationship marketing has attracted the expanded attention of scholars and practitioners.