Destination branding
Subtitle: creating the unique destination proposition
By: edited by Nigel Morgan, Annette Pritchard and Roger Pride.
Contributors: Morgan, Nigel.; Pritchard, Annette.; Pride, Roger.
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford; Boston
Language: eng
Number of pages: 204
Subjects: Tourism
Notes: Includes bibliographical references and index.