The Accountant's strategic marketing guide
By: [edited by] Carole A. Congram, Ruth J. Dumesic.
Contributors: Congram, Carole A.; Dumesic, Ruth J.
Publisher: Wiley
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 193
Subjects: Accounting -- Marketing.
Notes: Includes bibliographies and index.