Predicting post-advertisement attitudes
By: Debra Lynn Stephens, J. Edward Russo
Contributors: Russo, J. Edward; Marketing Science Institute
Series: Report -- no. 92-109; Report (Marketing Science Institute) -- no. 92-109
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Television advertising; Consumers -- Attitudes; Consumers' preferences; Brand choice
Notes: "May 1992."

Includes bibliographical references (p. 21-23)