What every manager needs to know about marketing
By: David J. Freiman, editor.
Contributors: Freiman, David J.
Series: The Essentials of management series
Publisher: AMACOM
Published: 1986
Place of publication: New York, NY
Language: eng
Number of pages: 280
Subjects: Marketing
Other titles: AMA management handbook.
Notes: "Excerpted from the AMA management handbook, second edition, William K. Fallon, general editor."
Includes index.