International marketing
By: Philip R. Cateora, Mary C. Gilly, John L. Graham
Contributors: Gilly, Mary C.; Graham, John L.
Edition: 15th ed.
Publisher: McGraw-Hill/Irwin
Published: 2011
Place of publication: New York, NY
Language: eng
Number of pages: 622
ISBN-13: 9780073529943
Subjects: Export marketing; International business enterprises
Notes: Includes bibliographical references and index.