Zhongguo jia ting sheng ming zhou qi mo xing de gou jian ji yu chan pin xiao fei guan xi de shi zheng yan jiu
Subtitle: The modeling of family life cycle of China families and empirical research of its relation with the product consumption
By: Liu Yanbin zhu
Edition: Di 1 ban
Series: Bo shi wen cong. Jing guan xi lie = -- Economics and management; Bo shi wen cong
Publisher: Zhejiang da xue chu ban she
Published: 2010
Place of publication: Hangzhou Shi
Language: chi
Number of pages: 170
ISBN-13: 9787308076029
Subjects: Consumption (Economics); Families
Other titles: Modeling of family life cycle of China families and empirical research of its relation with the product consumption
Description: 在市场营销领域家庭生命周期是个非常重要的概念,尽管有大量的学者对其进行了研究,然而目前研究仍然存在着概念上和实证上的不足.本研究通过对以前文献的分析和研究,在此基础上提出建立一个适合中国城市环境家庭生命周期模型,并指出检验该模型作为市场细分变量有效性的必要性.
Notes: Revision of the author's doctoral thesis.

Includes bibliographical references (p. [162]-170).

Abstract also in English.