Markops : the simulation for marketing training
By: Jean-Claude Larréché.
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 216
Subjects: Marketing -- Simulation methods.; Marketing -- Computer simulation.
Notes: On cover: Student version.

On cover: Contains software for use on IBM PC and some compatibles; DOS 2.0 and up with 256 K.

Includes index.