Inspire!
Subtitle: why customers come back
By: Jim Champy.
Publisher: FT Press
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 21
ISBN-13: 9780131361881
Subjects: Marketing; Consumer education; Customer relations -- Management; Authenticity (Philosophy)
Table of contents: title: From tired to inspired; title: What could be more engaging than a crusade?; title: What could be more engaging than convenience with economy?; title: What could be more engaging than a trusted channel?; title: What could be more engaging than simplifying complexity?; title: What could be more engaging than honesty?; title: What could be more engaging than being your own customer?; title: What could be more engaging than enthusiastic customers?; title: Epilogue. Being true to your customers and yourself.