Branding Iron
Subtitle: Branding Lessons from the Meltdown of the US Auto Industry
Contributors: David E., Jr. Davis (Foreword)
Publisher: Racom Communications
Published: August 31, 2006
Language: eng
Format: Hardcover
Number of pages: 280
ISBN-13: 9781933199047
Subjects: Automation; Technology; Automobile industry and trade; Automobiles; Brand name products; Trademarks; United States; Science/Mathematics