Marketing industriel
Subtitle: stratégies et mise en œuvre
By: Daniel Michel, Robert Salle, Jean-Paul Valla.
Contributors: Salle, Robert.; Valla, Jean-Paul.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1996
Place of publication: Paris
Language: fre
Number of pages: 588
Subjects: Marketing.; Competition.
Notes: Includes bibliographical references.