Establishing the influence of programme environment on television advertising effectiveness in Ireland
By: Elizabeth Daly.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 1905
Publisher: University College Dublin,Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 126
Subjects: Television advertising -- Ireland.; Consumer behavior.; Advertising.
Notes: Thesis submitted to Department of Marketing.

Thesis(MBS) - University College Dublin, 1998.