Making niche marketing work
Subtitle: how to grow bigger by acting smaller
By: Robert E. Linneman, John L. Stanton, Jr.
Contributors: Stanton, John L.
Publisher: McGraw-Hill
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 260
Subjects: Market segmentation.; Marketing research.
Notes: Includes bibliographical references (p. 249-255) and index.