日本企業のマーケティング力
Subtitle: Marketing strategy and organizational processes: An empirical study on Japanese firms
By: Yamashita Yūko [and four others] cho
Edition: Shohan.
Series: Kenkyū sōsho / Hitotsubashi Daigaku Nihon Kigyō Kenkyū Sentā -- 3; Kenkyū sōsho (Hitotsubashi Daigaku. Nihon Kigyō Kenkyū Sentā) -- 3
Publisher: Yūhikaku
Published: 2012
Place of publication: Tōkyō
Language: jpn
Number of pages: 281
ISBN-13: 9784641163980
Subjects: Industrial management; Marketing; Māketingu; Kigyō-Nihon
Other titles: Nihon kigyō no māketinguryoku; Marketing strategy and organizational processes: An empirical study on Japanese firms
Notes: Parallel title from colophon.

Includes bibliographical references (pages 253-262 (second group)) and indexes.

Japanese.