Priceless
Subtitle: the myth of fair value (and how to take advantage of it)
By: William Poundstone.
Edition: 1st ed.
Publisher: Hill and Wang
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780809094691
Subjects: Pricing
Notes: Includes bibliographical references and index.
Table of contents: title: The $2.9 million cup of coffee; title: Price cluelessness; title: The myth of the boomerang; title: Body and soul; title: Black is white; title: Helson's cigarette; title: The price scale; title: Input to output; title: Lunch with maurice; title: Money pump; title: The best odds in Vegas; title: Cult of rationality; title: Kahneman and Tversky; title: Heuristics and biases; title: The Devil's greatest trick; title: Prospect theory; title: Rules of fairness; title: Ultimatum game; title: The vanishing altruist; title: Pittsburgh is not a culture; title: Attacking heuristics; title: Deal or no deal; title: Prices on the planet Algon; title: The free 72-ounce steak; title: Price check; title: Shilling for Prada; title: Menu psych; title: The price of a super bowl ticket; title: Don't wrap all the Christmas presents in one box; title: Who's afraid of the phone bill?; title: Breakage and slippage; title: Paying for air; title: Cheap and cheaper; title: Mysteries of the 99 cent store; title: Meaningless zeros; title: Reality constraint; title: Selling Warhol's beach house; title: Groundhog day; title: Anchoring for dummies; title: Attention deficit; title: Drinking and deal making; title: An octillion doesn't buy what it used to; title: Selling the money illusion; title: Neutron Jane; title: Beauty premium; title: Pricing gender; title: Search for suckers; title: It's all about testosterone; title: Liquid trust; title: The million dollar club; title: The mischievous Mr. Market; title: For the love of god; title: Antidote for anchoring; title: Buddy system; title: The outrage theory; title: Honesty box; title: Money, chocolate, happiness.