The impact of new brand entries on brand judgments, consideration set and attribute weight
By: Yigang Pan
Published: 1991
Language: eng
Number of pages: 295
Notes: "92-9879."

Thesis (Ph. D.)--Columbia University, 1991.

Includes bibliographical references (leaves 247-254).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1992. 1 microfilm reel ; 35 mm.