The father of spin
Subtitle: Edward L. Bernays & the birth of public relations
By: Larry Tye
Edition: 1st ed.
Publisher: Crown Publishers
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 306
ISBN-13: 9780517704356
Subjects: Public relations; Public relations consultants; Biography; History
Other titles: Edward L. Bernays & the birth of public relations; Edward L. Bernays and the birth of public relations
Description: "The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including:".

"His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet.

And he did it all without anyone knowing his client was behind it." "How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os." "How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed.".

"And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover."--BOOK JACKET.
Table of contents: title: ch. 1.; title: Starting with symbols -- -- ch. 2.; title: Lighting up America -- -- ch. 3.; title: Big think -- -- ch. 4.; title: Setting the spin -- -- ch. 5.; title: Rationale for a profession -- -- ch. 6.; title: Getting personal -- -- ch. 7.; title: At the office -- -- ch. 8.; title: Going to war -- -- ch. 9.; title: Uncle Sigi -- -- ch. 10.; title: Cambridge years -- -- ch. 11.; title: One last ride -- -- ch. 12.; title: Question of paternity.