The economy of brands
Subtitle: XD-US
By: Jan Lindemann
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke [u.a.]
Language: eng
Number of pages: 184
ISBN-13: 9780230232501
Subjects: Immaterielle Güter; Markenpolitik; Brand name products; Immaterielles Anlagevermögen; Product management; Branding (Marketing); Markenartikel