Advertising and Differentiated Products (Advances in Applied Microeconomics)
Contributors: M.R. Baye (Editor); J.P. Nelson (Editor)
Publisher: JAI Press; JAI
Published: November 1, 2001
Language: eng
Format: Hardcover
Number of pages: 308
ISBN-13: 9780762308231
Subjects: Advertising; Economics - Microeconomics; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Microeconomics; Advertising & Promotion