Advertising management
By: Rajeev Batra, John G. Myers, David A. Aaker.
Contributors: Myers, John G., 1933-; Aaker, David A.
Edition: 5th ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 754
Subjects: Advertising -- Management
Notes: Includes bibliographical references and index.
Aaker's name appears first on 4th ed.