Longitudinal analysis
Contributors: Bennett, Peter D; American Marketing Association
Publisher: American Marketing Associaion
Published: 1965
Place of publication: Chicago
Language: eng
Number of pages: 275
Subjects: Marketing research; Motivation research (Marketing)
Notes: Cover title

Reprinted from Marketing and economic development (Proceedings of the 1965 fall conference of the American Marketing Association) edited by Peter D. Bennett

Four papers presented at the fiftieth anniversary International symposium of Marketing and Allied DIsciplines, September 1-3, 1965

Includes bibliographical references