Grounded and normative theories of industrial buying behavior
By: by Arch G. Woodside, K.E. Kristian Möller.
Contributors: Möller, Kristian.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.88-13
Publisher: European Institute For Advanced Studies in Management
Published: 1988
Place of publication: Brussels
Language: eng
Number of pages: 47
Subjects: Industrial procurement.