Building social business
Subtitle: the new kind of capitalism that serves humanity's most pressing needs
By: Muhammad Yunus with Karl Weber.
Contributors: Weber, Karl, 1953-
Publisher: Public Affairs
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 256
ISBN-13: 9781586488246
Subjects: Social responsibility of business; Social entrepreneurship; Capitalism -- Moral and ethical aspects
Description: Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description.
Notes: Includes index.
Table of contents: title: Introduction: social business-from dream to reality; title: Why social business?; title: Growing pains : lessons in adaptation and change from the story of; title: Grameen danone; title: Launching a social business; title: To cure one child : a social business approach to health care; title: Legal and financial frameworks for social business; title: "Social R&D" : Grameen veolia explores new ways to serve human needs; title: Creating a social business infrastructure; title: Glimpses of tomorrow : the future of social business; title: Social business and the current crisis.