review and integration of research on organizational buying behavior
By: Wesley J. Johnston and Jeffrey E. Lewin
Contributors: Lewin, Jeffrey E
Series: Report -- no. 94-111; Report (Marketing Science Institute) -- no. 94-111
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Purchasing; Industrial procurement; Organizational behavior
Notes: "Working paper."

"July 1994"--Cover

Includes bibliographical references (p. 19-29)