loyalty.com 
Subtitle: Customer Relationship Management in the New Era of Internet Marketing
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 25, 2002
Language: eng
Format: Paperback
Number of pages: 325
ISBN-13: 9780071387828
Subjects: Business strategy; Customer services; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Customer Service; E-Commerce - Internet Marketing; Business & Economics / Marketing / General
First sentence: Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.