Contributed papers, 1955
By: Donald R.G. Cowan, editor ; School of Business Administration, University of Michigan, in cooperation with American Marketing Association, Michigan, Toledo, Cleveland, and Akron Chapters, and Detroit Sales Executive Club
Contributors: University of Michigan. School of Business Administration; American Marketing Association
Series: Michigan business papers -- no. 31; Michigan business papers -- no. 31.
Publisher: Bureau of Business Research, School of Business Administration, University of Michigan
Published: 1955
Place of publication: Ann Arbor
Language: eng
Number of pages: 151
Subjects: Marketing research; Congresses