Mastering the hype cycle
Subtitle: how to choose the right innovation at the right time
By: Jackie Fenn and Mark Raskino.
Contributors: Raskino, Mark.
Publisher: Harvard Business Press
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 237
ISBN-13: 9781422121108
Subjects: Technological innovations -- Management; Organizational change
Table of contents: title: Hype cycle winners and losers; title: Behind the hype cycle; title: Hype cycle traps and challenges; title: Hype cycle opportunities and lessons; title: What it takes to master the hype cycle; title: Scope : establishing the context for innovation; title: Track : collecting the candidates; title: Rank : prioritizing innovation candidates; title: Evaluate : understanding rewards and risks; title: Evangelize and transfer; title: making it happen; title: Riding the hype cycle.