Honorable influence
Subtitle: a Christian's guide to faithful marketing
By: by David Hagenbuch ; foreword by Peter Greer
Publisher: Aldersgate Press
Published: 2016
Place of publication: California
Language: eng
Number of pages: 177
ISBN-13: 9781600393082; 9781600399800
Subjects: Marketing; Christian ethics
Description: "Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many--using marketing to show love to God and others." -- back
Notes: Includes bibliographical references (pages 151-156).
Table of contents: title: Part I. A proper context; title: You work in marketing?; title: Understanding marketing and influence; title: Part 2. The seven sins of influence; title: First sin : deception; title: Second sin : coercion; title: Third sin : manipulation; title: Fourth sin : denigration; title: Fifth sin : intrusion; title: Sixth sin : encouraging overindulgence; title: Seventh sin : neglect; title: Part 3. The church, the workplace, and beyond; title: Marketing and the church; title: Christian ethics in a secular workplace; title: A balanced perspective.