Ambushers vs. sponsors
Subtitle: does the mouse bite the guarded cheese?
By: Seema Gupta, Moutusi Maity, Satish C. Pandey
Contributors: Indian Institute of Management, Bangalore
Series: IIMB working paper -- no. 2009-10-293
Publisher: Indian Institute of Management
Published: 2009
Place of publication: Bangalore
Language: eng
Format: Microform
Number of pages: 53
Subjects: Television advertising; Consumer behavior
Notes: Includes bibliographical references (p. 40-47).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2011. x microfiches Master microform held by: DLC.