Review guide and workbook
By: E. Jerome McCarthy, John F. Grashof.
Contributors: Grashof, John F.; McCarthy, E. Jerome
Publisher: Irwin; Irwin-Dorsey
Published: 1968
Place of publication: Homewood, IL; Nobleton, Ont
Language: eng
Number of pages: 272
Subjects: Marketing -- Management.
Notes: "For use with Basic marketing, a managerial approach, third edition."

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