Law of marketing in New Zealand
By: general editors, John Skinnon, John McDermott ; specialist authors, Rex Ahdar ... [et al.].
Edition: 2nd ed.
Publisher: Butterworths
Published: 2001
Place of publication: Wellington
Language: eng
Number of pages: 484
Subjects: Marketing; Law and legislation
Notes: Includes bibliographical references and index.
Table of contents: title: Anticompetitive conduct in the marketplace; title: Consumer law; title: Fair trading; title: Consumer Guarantees Act; title: Labelling, packaging, and safety; title: Self-regulation of advetising; title: Intellectual property; title: Marketing agreements; title: Information privacy; title: International marketing; title: Electronic marketing.