Designing successful transorganizational marketing alliances
By: by Ravi S. Achrol, Lisa K. Scheer, and Louis W. Stern
Contributors: Scheer, Lisa K. (Lisa Kay); Stern, Louis W., 1935-
Series: Report -- no. 90-118; Report (Marketing Science Institute) -- no. 90-118
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: Interorganizational relations; Organizational behavior; Organizational effectiveness; Corporate culture; Organizational change; Management; Organizational reorganization
Notes: "September 1990."

Includes bibliographical references (pages 28-32).