The impact of price promotions on a brand's market share, sales pattern and profitability
By: by Leigh McAlister
Series: Report / Marketing Science Institute -- no. 86-110; Working Paper / Marketing Science Institute; Report (Marketing Science Institute) -- no. 86-110.; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Copyright date: 1986
Subjects: Pricing; Brand choice; Marketing research
Other titles: Brand's market share, sales pattern and profitability.
Notes: On cover: Marketing Science Institute, Research Program.

"Dec. 1986."

Includes bibliographical references (p. 30-32).