Marketing-oriented financial services advertising and research
Subtitle: transcript proceedings, November 21, 1986, Copley Plaza Hotel, Boston
By: an ARF Key Issues Workshop.
Publisher: Advertising Research Foundation
Published: 1986
Place of publication: New York, NY
Language: eng
Number of pages: 119
Subjects: Advertising -- Financial services industry -- Congresses.
Notes: "A special Advertising Research Foundation workshop for all financial services marketers and researchers."
Cover title.