Le prix
Subtitle: de l'analyse conceptuelle aux méthodes de fixation
By: Pierre Desmet, Monique Zollinger.
Contributors: Zollinger, Monique.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1997
Place of publication: Paris
Language: fre
Number of pages: 244
Subjects: Prices.; Pricing.
Notes: Includes bibliographical references (p. [225]-237) and indexes.