Information marketing
By: by Jennifer Rowley.
Edition: 2nd ed.
Publisher: Ashgate
Published: 2006
Place of publication: Aldershot, Hants, England; Burlington, Vt
Language: eng
Subjects: Information services -- Marketing.; Information services industry.
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing; title: The information marketplace; title: Customers; title: Information products and services; title: Building customer relationships; title: Branding and corporate identity; title: Marketing communications; title: Price and pricing policy; title: Collecting marketing data; title: Marketing strategy and planning.