Mastering the digital marketplace
Subtitle: practical strategies for competitiveness in the new economy
By: Douglas F. Aldrich.
Publisher: Wiley
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 321
Subjects: Electronic commerce; Intellectual property; Internet marketing; Computer graphics equipment industry -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references (p. 303-307) and index.