How to make real money selling books (without worrying about returns)
Subtitle: a complete guide to the book publishers' world of solid sales
By: Brian Jud.
Publisher: Square One Publishers
Published: 2009
Place of publication: Garden City Park, NY
Language: eng
ISBN-13: 9780757002137
Subjects: Books -- United States -- Marketing; Booksellers and bookselling -- United States; Selling -- Books -- United States
Notes: Includes index.
Table of contents: title: What is non-trade marketing?; title: Non-trade retail markets; title: Non-trade non-retail markets; title: Do your homework before you start selling; title: Start selling; title: Promoting to non-trade buyers; title: Putting it all together.