The she spot
Subtitle: why women are the market for changing the world and how to reach them
By: by Lisa Chen, Lisa Witter.
Contributors: Witter, Lisa.
Publisher: Berrett-Koehler Publishers
Published: 2008
Place of publication: San Francisco
Language: eng
Number of pages: 187
ISBN-13: 9781576754726
Subjects: Women consumers -- United States; Social marketing -- United States; Women in nonprofit organizations -- United States
Description: "The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too."--Jacket.
Notes: Includes bibliographical references.