PROMAR, the new product marketing game
By: by Richard E. Zeller and Lawrence A. Brown and C. Samuel Craig.
Contributors: Brown, Lawrence A., 1935-; Craig, C. Samuel.
Series: Studies in the diffusion of innovation. Discussion paper -- no. 41; Studies in the diffusion of innovation -- no. 41.
Publisher: Dept. of Geography, Ohio State University
Published: 1976
Place of publication: Columbus
Language: eng
Number of pages: 150
Subjects: Diffusion of innovations -- Mathematical models.; Decision making -- Mathematical models.; Game theory.
Notes: Includes bibliographical references.

Binghamton University Libraries' copy bound with: The diffusion of community innovations / J. Paul Herr, John A. Agnew, and Lawrence A. Brown.