Pricing perspectives
Subtitle: marketing and management implications of new theories and applications
By: [edited by] Sandra Rothenberger and Florian Siems.
Contributors: Rothenberger, Sandra, 1975-; Siems, Florian, 1972-; European Pricing and Marketing Conference (1st : 2007 : Innsbruck, Austria)
Publisher: Palgrave Macmillan
Published: 2008
Place of publication: New York
Language: eng
Subjects: Pricing
Notes: "Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro.

Includes bibliographical references and index.