Corporate identity modelling
Subtitle: a review and presentation of the six station model for corporate identity
By: Jean Yannis Suvajis, Leslie de Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working paper series (University of Birmingham. Birmingham Business School) -- 2004, 06
Publisher: Birmingham Business School
Published: 2004
Place of publication: Birmingham
Language: eng
Number of pages: 42
Subjects: Corporate image.
Notes: Includes bibliographical references.