Entry strategies and growth in foreign markets
Subtitle: texts and cases in the Indian context
By: Shekhar Chaudhuri, Ranjan Das.
Contributors: Das, Ranjan.
Publisher: Oxford University Press
Published: 2001
Place of publication: New Delhi; New York
Language: eng
Number of pages: 250
Subjects: Export marketing -- India -- Management -- Case studies.; International business enterprises -- Management -- Case studies.; Industrial marketing -- India -- management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.
Table of contents: title: Machine generated contents note: I Concepts; title: 1. Entry Modes for International Markets; title: Strategic Options for Market Entry; title: Conclusion; title: 2. Implementing the Entry Decision; title: Introduction; title: Assessing the Host Country Business Environment; title: Configuration of Activities and Related Tasks; title: Financial Aspects; title: Organizational Issues; title: Conclusion; title: II Cases; title: A. COMPREHENSIVE CASES; title: 3. Entry into the Indian Market during the Initial Phase; title: of Deregulation: Parle, Pepsi, and Coke; title: Introduction; title: Product; title: Growth of the Industry; title: Market for Soft Drinks; title: Government Policies; title: Related and Supporting Industries; title: The Main Actors; title: Competitive Strategies; title: Reasons for Entering India; title: Entry .of Pepsi; title: Advertising; title: x ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS; title: Current Scenario; title: Aerated Fruit Juices; title: Pepsi Runs into Trouble; title: The Future; title: 4. Entry into the Indian Market through Setting Up a Wholly; title: Owned Subsidiary: Kellogg India; title: Introduction; title: The Globalization Efforts by Kellogg; title: Indian Business Environment; title: Entry into India; title: The Indian Cereal Market in 1996; title: Post-Entry Marketing Strategy; title: 5. Entry through a 50:50 Joint Venture: Mahindra Ford; title: A 50:50 Alliance; title: The Remaking of Mahindra & Mahindra; title: Ford's Asia Focus; title: Consummating the Marriage; title: Expectations and Fears; title: 6. Long-term Global Vision Driving Domestic and International; title: Expansion: The Aditya Birla Group of Companies; title: Introduction; title: The Seed: Aditya Vikram Birla and his Vision; title: Present Areas of Activities and Performance; title: Flagship Companies in the Domestic Sector; title: The Global Dimension; title: The Systems in Place; title: Vision for a World Class Company; title: 7. Repositioning an Indian Company in a Global Industry; title: through Internationalization: Ranbaxy Laboratories Limited; title: Company Background; title: Products and Markets; title: Government Regulations; title: Industry Evolution, Structure, and Dynamics; title: Manufacturing and Quality; title: R&D; title: Internationalization; title: Organization and Management Process; title: 8. Internationalization of an Indian Company through Export:; title: Titan Industries Limited; title: The Background; title: Titan: The Marketing Success; title: The Watch Industry; title: Titan's Rationale for Globalization; title: Titan's Global Strategy; title: Global Presence and the Future; title: Financing the Global Gameplan; title: Organizational Structure; title: 9. Internationalization of an Indian Engineering Company; title: through Reverse Technology Flow: Tata Engineering and; title: Locomotive Company Limited; title: Company Background; title: Government Policy and Industry Evolution; title: Competition and Industry Prospects; title: Product Profile; title: Performance; title: Marketing and Distribution; title: Acquisition of Technology; title: Design, Development; Manufacturing and Quality Control; title: Internationalization; title: Finance; title: Recent Strategic Actions and Future Plans; title: 10. Internationalization of an Indian Company through; title: Acquisition Abroad: The United Breweries Group; title: Evolution of the UB Group; title: Restructuring for the Future; title: Domestic Industry; title: Trouble Brewing on the Home Front; title: Forays into the World Market; title: The Global Liquor Industry; title: Trouble Across the Shores; title: Further Developments in International Ventures; title: ' B. BRIEF CASES; title: 11. MNC Strategy to Enter the Indian Market: Some; title: Additional Examples; title: Microsoft; title: GE Capital Services, USA; title: Viseton, USA; title: British Telecom (BT); title: Owens-Coming (OC); title: ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS; title: Frost & Sullivan, USA; title: Honda Motors; title: Eve International; title: Matsushita Battery Industrial Co, Japan; title: Daewoo Corporation, South Korea; title: Nike Inc., USA; title: Bridgestone, Japan; title: Aiwa, USA; title: III Exploratory Research Findings; title: 12. Internationalization by Larger Indian Firms: Evidence from; title: Ten Case Studies; title: Definition of Internationalization; title: Research Sample; title: Brief Profile of the Firms; title: Characterizing the Internationalization Efforts; title: A Conceptual Framework; title: Concluding Remarks.