Konzept des vertikalen Marketing
Subtitle: Entwicklung und Darstellung am Beispiel der deutschen Automobilwirtschaft
By: Peter J. Florenz ; mit einem Geleitwort von R. Köhler.
Publisher: J. Eul
Published: 1992
Place of publication: Bergisch Gladbach
Language: ger
Number of pages: 377
Subjects: Automobile industry and trade -- Germany.; Automobiles -- Germany -- Marketing.; Marketing, Vertical -- Germany.
Notes: Includes bibliographical references (p. 332-337).
Originally presented as the author's thesis (doctoral)--Universität zu Köln, 1991.