Readings & cases in direct marketing
By: Herbert E. Brown, Bruce Buskirk.
Contributors: Buskirk, Bruce D.
Publisher: NTC Business Books
Published: 1989
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 334
Subjects: Direct marketing.; Marketing.; Advertising, Direct-mail.
Other titles: Readings and cases in direct marketing.
Notes: Includes bibliographical references.