If you really want to change the world
Subtitle: a guide to creating, building, and sustaining breakthrough ventures
By: Henry Kressel, Norman Winarsky
Contributors: Winarsky, Norman, 1947- author
Published: 2015
Language: eng
Number of pages: 215
ISBN-13: 9781625278296
Subjects: Venture capital; New business enterprises; Entrepreneurship
Description: "Silicon Valley's popular approach to creating new ventures is rooted in trial and error--test markets with new concepts and a minimum amount of capital, and hope for valuable businesses to emerge. But this fail-fast, hit-or-miss, step-and-pivot, or tech-first philosophy can leave a trail of destruction and loss in its wake. It can be like a random walk in the forest--without a compass. This book is about helping the great entrepreneurs find true north. Henry Kressel and Norman Winarsky--technologists, inventors, and investors with stellar track records--have an approach for those who wish to create a market-leading company that will make an impact on the world: a disciplined and staged approach they've used to launch, invest in, and develop dozens of successful companies--and to create whole new markets. The method they describe takes the entrepreneur by the hand, step-by-step, through the critical stages of development of a great venture, from concept to acquisition or public offering, to being a mature company seeking to maintain its culture of innovation. It is a guide by innovators and for innovators, with approaches that are timeless. If You Really Want to Change the World is your guide to creating massively successful ventures. Drawing on the authors' experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses as of a way of demonstrating their method and inspiring their readers. They guide entrepreneurs and innovators in companies of all scale-start-ups, research institutions, government agencies, and corporations--on how to execute with the aim of creating companies that can change the world. "--
Notes: Includes bibliographical references (pages 195-197) and index.
Table of contents: title: Against failure; title: The framework for creating and building a great venture; title: Breakthrough market opportunities; title: The team; title: The seven ingredients in a great business plan; title: Choosing investors and the board of directors; title: Execution; title: Five fatal mistakes of start-ups; title: Managing success at the crossover stage; title: Ensuring the future.