Research in marketing
By: series editor: Jagdish N. Sheth. Supplement 6, Explorations in the history of marketing / editor: Ronald A. Fullerton.
Contributors: Sheth, Jagdish N.; Fullerton, Ronald A.
Publisher: JAI
Published: 1994
Place of publication: Greenwich, Conn; London
Language: eng
Number of pages: 254
Subjects: Marketing -- History.
Notes: Includes bibliographical references.