The portable MBA
By: Robert F. Bruner ... [et al.]
Contributors: Bruner, Robert F., 1949-
Edition: 4th ed
Series: The portable MBA series
Publisher: J. Wiley & Sons
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 341
Subjects: Industrial management
Description: "The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school's world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education.

New material and timely revisions give the book a focus on the challenges facing the twenty-first-century business manager."--BOOK JACKET.
Notes: Includes bibliographical references (p. 315-326) and index
Table of contents: title: What is Business?; title: The Future; title: Managing People; title: Business Ethics; title: Economics; title: Marketing Management: Leveraging Customer Value; title: Operations Management: Implementing and Enabling Strategy; title: Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources; title: Accounting; title: Finance; title: Strategy: Defining and Developing Competitive Advantage; title: Leading from the Middle: A New Leadership Paradigm; title: Strategic Alliances; title: International Business; title: Some Final Thoughts