Media economics
Subtitle: theory and practice
By: edited by Alison Alexander, James Owers, Rodney Carveth.
Contributors: Alexander, Alison.; Owers, James.; Carveth, Rod.
Edition: 2nd ed.
Publisher: L. Erlbaum Associates
Published: 1998
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 304
Subjects: Mass media -- Economic aspects.
Description: This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.
Notes: Includes bibliographical references and indexes.