Seducing strangers
Subtitle: how to get people to buy what you're selling
By: Josh Weltman ; foreword by Jon Hamm
Contributors: Hamm, Jon, 1971- author of foreword
Publisher: Workman Publishing Company
Published: 2015
Language: eng
Number of pages: 179
ISBN-13: 9780761181750; 9780761184959
Subjects: Persuasion (Psychology); Advertising campaigns; Advertising
Description: Outlines four key elements of successful advertising in today's world, explaining how to craft an effective message and select the best medium for intended audiences.
Notes: "The little black book of advertising secrets."
Table of contents: title: The secret purpose of advertising; title: Four secret ways out of the box; title: Secret motives, agendas, traps, and techniques; title: The secret story of online seduction.