Total relationship marketing
Subtitle: marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
By: Evert Gummesson
Edition: 3. ed.
Publisher: Butterworth-Heinemann
Published: 2008
Place of publication: Oxford
Language: eng
Number of pages: 376
ISBN-13: 9780750686334
Subjects: Markedsf©ıring
Notes: Litteraturhenvisninger s. 345-363.