Strategic marketing
By: David W. Cravens, Nigel F. Piercy.
Contributors: Piercy, Nigel.
Edition: 7th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill Irwin
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 843
Subjects: Marketing -- Decision making.; Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.