Market Entry Strategies in Eastern Europe in the Context of the European Union
Subtitle: An Empirical Research into German Firms Entering the Polish Market
Publisher: duv
Published: October 1, 2006
Language: eng
Format: Paperback
Number of pages: 202
ISBN-13: 9783835004948
Subjects: Business & Investing / Marketing
First sentence: There are various theories relating to strategy and internationalisation of firms and numerous authors have contributed to the discussion of these issues.