The British newspaper industry
Subtitle: the future of the regional press
By: John Hill, Independent researcher, UK
Publisher: Palgrave Macmillan
Published: 2016
Place of publication: Houndmills, Basingstoke, Hampshire; New York, NY
Language: eng
Number of pages: 241
ISBN-13: 9781137568960
Subjects: Regional Journalism; Newspaper publishing
Notes: Includes bibliographical references.
Table of contents: title: Introduction; title: What explains the persistence of a local press?; title: Communities and their media; title: Communities: what they are!; title: The history of a crisis: internal factors; title: The history of a crisis: external factors; title: The present state of play; title: Newspapers in decline; title: The growth of alternative media; title: Anticipating the future; title: Transitioning to a new order; title: Generic strategies; title: Strategies for a turbulent future; title: Mechanisms of local media; title: Newspaper production; title: Digital printing; title: Marketing advertising space; title: Marketing the product; title: Resource partitioning; title: Value activities; title: Measuring the field; title: Endgame?