The passenger has gone digital and mobile
Subtitle: accessing and connecting through information and technology
By: by Nawal K. Taneja
Publisher: Ashgate Pub.; Ashgate Pub Co
Published: 2011
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9781409435020; 9781409435037
Subjects: Management; Cost of operation; Customer services; Technological innovations; Economic aspects; Airlines
Notes: Includes bibliographical references and index.
Table of contents: title: Creating information-driven and technology-enabled solutions for airlines and passengers; title: Mass customization; title: Solution orientation; title: Management of complexity; title: Capitalizing on information and technology; title: Game-changing technologies for airline business models; title: Harnessing the internet: leveraging game-changing applications; title: Customized search engines; title: Mobile capabilities; title: Mobile applications; title: Mobile applications versus mobile websites; title: Context-aware and location-based mobile applications; title: Social media and user-generated content; title: Intelligent virtual assistants; title: Integrated and close to real-time airline planning takeaways; title: Current information- and technology-enabled initiatives; title: Reducing costs and improving passenger experience; title: Check-in and boarding; title: Virtual assistants; title: Collaboration and convergence; title: Emerging signs of door-to-door travel; title: Embracing social media; title: Context-aware and location-based mobile applications; title: Where do we go from here?; title: Interactive fitness holdings; title: Opentable; title: Zipcar; title: Takeaways; title: Potential information- and technology-driven initiatives; title: Passenger segmentation; title: Passenger relationship management; title: Passenger loyalty; title: Flawless passenger experience; title: Examples of best global business practices; title: Who are the next passengers?; title: What's next in air travel distribution?; title: Takeaways; title: Hurdles in implementing new enabling technologies; title: Why are there hurdles?; title: What are the hurdles?; title: Inadequate business intelligence; title: Lack of actionable metrics; title: Overlooked integration opportunities; title: Lack of technology strategy and investment plan; title: Inadequate knowledge of social technology/media capability; title: Non-alignment of business and enabling technologies; title: Takeaways; title: Opportunities for overcoming hurdles; title: Information strategy; title: Points of integration; title: Technology strategy; title: Business strategy; title: Takeaways; title: Preparing for competitive renewal opportunities.