Basic marketing research
By: Gilbert A. Churchill, Jr.
Edition: 3rd ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1996
Place of publication: Fort Worth
Language: eng
Number of pages: 863
Subjects: Marketing research.
Other titles: Marketing research
Notes: Includes bibliographical references and index.
One "Statistics command summary" chart inserted.