A management guide to cooperative advertising
By: by Edward C. Crimmins.
Contributors: Association of National Advertisers. Cooperative Advertising Committee.
Publisher: Association of National Advertisers
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 244
Subjects: Cooperative advertising.
Notes: Bibliography: p. 241-244.
"Published under the auspices of the A.N.A. Cooperative Advertising Committee."