Communication and behavior
By: [compiled by] Gerhard J. Hanneman, William J. McEwen ; [with D. K. Berlo ... et al.].
Contributors: Hanneman, Gerhard J.; McEwen, William J.; Berlo, David Kenneth, 1929-
Publisher: Addison-Wesley Pub. Co.
Published: 1975
Place of publication: Reading, Mass
Language: eng
Number of pages: 442
Subjects: Communication -- Addresses, essays, lectures
Description: Composed of articles written by major contemporary communication theorists, this anthology provides a comprehensive, yet understandable introduction to the field of human communication. Incorporated in the book are such topics as language, interpersonal communication, persuasion, nonverbal communication, mass communication, advertising, telecommunication and organizational communication. Also included are discussions of the scientific method, systems approaches, and computer applications in communication research. - Back cover.
Notes: Includes bibliographies and index.