Collecting and using market and marketing knowledge
By: prepared by Marion Debruyne, The Wharton School, University of Pennsylvania and the University of Ghent
Contributors: Marketing Science Institute. Conference; Marketing Science Institute. Conference; Marketing Science Institute; Wharton School; Rijksuniversiteit te Gent
Series: Working paper series / Marketing Science Institute -- no. 00-121; Report (Marketing Science Institute) -- no. 00-121
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge
Language: eng
Number of pages: 29
Subjects: Marketing research; Congresses
Notes: "This report summarizes the proceedings of the Marketing Science Institute's conference on 'Collecting and Using Market and Marketing Knowledge' held December 7-8, 2000 in Naples, Florida"--P. 3.

Includes bibliographical references.