Strategic market management
By: David A. Aaker
Edition: 9th ed.
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 341
ISBN-13: 9780470317242
Subjects: Marketing; Management; Strategic planning
Description: Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
Notes: Previous ed.: 2008.

Includes bibliographical references and index.