Power up with pr
Subtitle: a publicity guide for artists
By: by Jackie Abramian
Publisher: Art Networks
Published: 2008
Place of publication: Nevada City, Calif
Language: eng
Number of pages: 109
ISBN-13: 9780940899902
Subjects: Marketing; Art publicity; Art; Handbooks, manuals
Notes: Includes bibliographical references and index.
Table of contents: title: 1. ART, ARTISTS AND THE MEDIA. Art critics; title: The PR practitioner; title: Benefits of PR; title: 2. BASIC PR TOOLS. Effective tools; title: Collateral; title: Formatting and printing your collateral; title: Media kit; title: Packaging your media kit; title: 3. USING THE INTERNET FOR PR. Creating a media-friendly web site; title: E-newsletter; title: Blogs; title: Going live; title: 4. COMPILING A MEDIA LIST. Finding your target market; title: Database software; title: 5. PRESS RELEASES. Writing a press release; title: Formatting a press release; title: Hooking the press; title: PSAs; title: Calendar listing; title: Media distribution strategy; title: 6. COURTING THE MEDIA. Creative media relations; title: Post-coverage etiquette; title: 7. BEYOND THE PRESS RELEASE. Editorial calendars; title: Contributed articles; title: 8. CREATIVE PR STRATEGIES. Cross-marketing; title: Venues for PR; title: Going national; title: Broadcast media; title: Creating PR goals; title: Online publications; title: 12-month planning calendar; title: Publicity planning chart.