The new operational culture
Subtitle: the case of the theatre industry
By: Beatriz Munoz-Seca and Josep Riverola.
Contributors: Riverola, Josep, 1940-
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230220966
Subjects: Teatro Real (Madrid, Spain) -- Management
Table of contents: title: A new operational culture; title: The Teatro Real; title: The Teatro Real's mission; title: The mission's concepts; title: The leading characters; title: Understanding our characters; title: The operational dream and a 5-star service; title: Achieving a 5-star service; title: Operations; title: The structure of operations; title: Operations management and translation; title: Profile of the operations manager; title: The innovation process; title: Implementing innovation; title: Rehearsal and training; title: The RT concept; title: The creative process : the opera Don Giovanni; title: Basic concepts of the creative process; title: Relevance and operational culture; title: Talent management and operational culture; title: The management style of the Teatro Real's operations management; title: Management style; title: The icosalogue; title: Epilogue conversations with Maestro Lopez Cobos.