Creating social change.
By: [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
Contributors: Kotler, Philip, joint comp.; Kaufman, Ira, joint comp.
Series: Holt, Rinehart, and Winston marketing series
Publisher: Holt, Rinehart, and Winston
Published: 1972
Place of publication: New York
Language: eng
Number of pages: 676
Subjects: Social change.; United States -- Social conditions -- 1945-
Notes: Includes bibliographical references.