The art of the strategist
Subtitle: 10 essential principles for leading your company to victory
By: William A. Cohen
Publisher: AMACOM
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 239
ISBN-13: 9780814407820; 9780814414095
Subjects: Leadership; Success in business; Planification stratégique; Strategic planning; Réussite dans les affaires
Notes: Includes bibliographical references (p. 223-228) and index.
Table of contents: title: 1: The roots of strategy; title: For every leader, strategy is the key to success; title: Determining the 10 essential principles of strategy; title: 2: The 10 essential principles; title: The fundamental principle : commit fully to a definite objective; title: Seize the initiative and keep it; title: Economize to mass your resources; title: Use strategic positioning; title: Do the unexpected; title: Keep things simple; title: Prepare multiple simultaneous alternatives; title: Take the indirect route to your objective; title: Practice timing and sequencing; title: Exploit your success; title: 3: Putting the strategic principles into action; title: Strategy must be tailored to fit the environment; title: Crisis strategy - What to do when things go wrong; title: How to apply the principles of strategy; title: The lessons are not only essential; title: they're universal.