The role of design flexibility in defining products under technology uncertainty
By: by V. Krishnan and S. Bhattacharya.
Contributors: Bhattacharya, Shantanu H.; INSEAD.
Series: Working papers / INSEAD -- 99/17/TM; Working papers -- 99/17/TM.
Publisher: INSEAD
Published: 1999
Place of publication: Fontainebleau
Language: eng
Number of pages: 37