Better business
By: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin, Kerri Shields
Edition: Canadian ed.
Publisher: Pearson
Published: 2013
Place of publication: Toronto
Language: eng
Number of pages: 479
ISBN-13: 9780132724197
Subjects: Management; Case studies; Business; Entrepreneurship; Commerce; Industrial management
Notes: Includes bibliographical references and index.
Table of contents: title: 1. Business fundamentals; title: 2. Economics and banking; title: 3. Legal, ethical, and responsible business; title: 4. Global business; title: 5. Entrepreneurship, small business, and new venture creation; title: 6. Business management and organization; title: 7. Motivation, leadership, and teamwork; title: 8. Human resource management; title: 9. Business technology; title: 10. Operations management : goods and services; title: 11. Marketing and consumer behaviour; title: 12. Marketing mix : product, price, promotion, and place; title: 13. Financial management and accounting