Multi-project strategy and market-share growth
Subtitle: the benefits of rapid design transfer in new product development
By: Kentaro Nobeoka and Michael A. Cusumano.
Contributors: Cusumano, Michael A., 1954-
Series: Working paper / Alfred P. Sloan School of Management -- WP # 3686-94/BPS; Working paper (Sloan School of Management) -- 3686.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41