The power of fifty bits
Subtitle: the new science of turning good intentions into positive results
By: Bob Nease, PhD
Edition: First edition.
Published: 2016
Language: eng
Number of pages: 189
ISBN-13: 9780062407450
Subjects: Goal (Psychology); Motivation (Psychology); Industrial Psychology; Success; Psychological aspects; Employee motivation; Applied Psychology
Other titles: Power of 50 bits
Notes: Includes bibliographical references (pages 163-177) and index.
Table of contents: title: Foreword / Daniel Gilbert; title: Wired for inattention and inertia; title: Behavioral shortcuts; title: Require choice; title: Lock in good intentions; title: Let it ride; title: Get in the flow; title: Reframe the choices; title: Piggyback it; title: Simplify wisely; title: Forging a new science for better behavior.