Creative strategy in advertising
By: A. Jerome Jewler.
Edition: 5th ed.
Series: Wadsworth series in journalism and mass communications; Wadsworth series in journalism and mass communication.
Publisher: Wadsworth Pub. Co.
Published: 1995
Place of publication: Belmont
Language: eng
Number of pages: 389
Subjects: Advertising copy.; Advertising layout and typography.
Notes: Includes bibliographical references (p. 382-383) and index.