Utilising consumer involvement for international decision-making in the food retail market
By: Amanda Broderick, Gordon Greenley & Rene Mueller.
Contributors: Greenley, Gordon E.; Mueller, Rene.; Aston University. Aston Business School.
Series: Research paper / Research Institute, Aston Business School, Aston University -- no.9817; Research paper series (Research Institute, Aston University, Aston Business School) -- no.9817.
Publisher: Aston Business School, Aston University
Published: 1998
Place of publication: Birmingham
Language: eng