Sales management
Subtitle: concepts, practices, and cases
By: Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.
Contributors: Kurtz, David L.; Scheuing, Eberhard E. 1939-
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 564
Subjects: Sales management.
Notes: Includes bibliographical references (p. 518-547) and index.