How to Market Financial Services to Women
Publisher: LIMRA International
Published: June 15, 1999
Format: Paperback
Number of pages: 40
ISBN-13: 9781930414037
Subjects: Business & Economics / Marketing / General; Business/Economics; Life Insurance; Marketing; Sales & Selling - Techniques; Women
First sentence: Liz Smith, the famous syndicated gossip columnist, has an estimated annual income of $1 million, but until she was well into her 60s, she gave little thought to saving money.