State of marketing analytics in India
Subtitle: prospects and potential challenges
By: Arindam Banerjee
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. No. 2014-10-05
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 11
Subjects: Industrial management; Business; Decision making; Data processing; Marketing research
Notes: Includes bibliographical references (page 11).