Marketing in the 21st century
Subtitle: concepts, challenges, and imperatives
By: Henry Kyambalesa.
Publisher: Ashgate
Published: 2000
Place of publication: Aldershot; Burlington, USA
Language: eng
Number of pages: 320
Subjects: Marketing.; Marketing -- Management.; Marketing -- Government policy.; Export marketing.
Other titles: Marketing in the twenty-first century
Notes: Includes bibliographical references (p. 273-291) and index.