Marketing of aquacultured seabass and seabream from the Mediterranean Basin
By: by Marie-Christine Monfort.
Contributors: General Fisheries Council for the Mediterranean (Food and Agriculture Organization of the United Nations)
Series: Studies and reviews -- no. 82
Publisher: Food and Agricultural Organization of the United Nations
Published: 2007
Place of publication: Rome
Language: eng
Number of pages: 50
ISBN-13: 9789251056684
Subjects: Fishery products -- Mediterranean Sea -- Marketing.; European seabass -- Mediterranean Sea -- Marketing.; Basses (Fish) -- Mediterranean Sea -- Marketing.; Sparus auratus -- Mediterranean Sea -- Marketing.; Sparus -- Mediterranean Sea -- Marketing.; Sea basses -- Mediterranean Sea -- Marketing.
Description: Mediterranean finfish species such as the European seabass and the gilthead seabream have, over the last two decades, been attracting considerable attention among aquaculturists and investors. The net result has been a rapid increase in the supply of the finfish to European markets. Accessing these markets with the right product at the right price is a key factor in the success of any commercial aquaculture project. This report describes the current status of the European market for these and other finfish species and the major characteristics of marketing farmed fish in the Mediterranean basin. Part 1 of the report gives an overview of the global European market, including developments in finfish production and marketing performance. Part 2 reviews major market traits of the European seabass and the gilthead seabream as well as other finfish including tilapia. It discusses suppliers to Europe, prices, marketing strategies and product types. Part 3 presents important European market characteristics such as product quality, consistency of supplies and competitive prices. Part 4 gives key figures regarding aquaculture production by country. Part 5 outlines farming technologies that may be more suited to certain Mediterranean countries and may offer new investment opportunities.--Publisher's description.
Notes: Includes bibliographical references (p. 49-50).