Marketing discourse
Subtitle: a critical perspective
By: Per Skålén, Martin Fougère and Markus Fellesson.
Contributors: Fellesson, Markus.; Fougere, Martin.
Series: Routledge interpretive marketing research; Routledge interpretive marketing research series
Publisher: Routledge
Published: 2008
Place of publication: London; New York
Language: eng
Number of pages: 190
ISBN-13: 9780415416696; 9780203932995
Subjects: Marketing
Notes: Includes bibliographical references (p. [170]-182) and index.
Table of contents: title: Introduction; title: Critical marketing research; title: Power/knowledge, governmentality and government; title: Studying governmental discourse; title: Founding the power/knowledge of managerial marketing; title: Consolidating the power/knowledge of managerial marketing; title: Elaborating the power/knowledge of managerial marketing; title: Customerism : a critique.