Applying market research in college admissions
By: Larry H. Litten, Daniel Sullivan, David L. Brodigan.
Contributors: Sullivan, Daniel J. 1946-; Brodigan, David L.
Publisher: College Entrance Examination Board
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 303
Subjects: Universities and colleges -- United States -- Admission -- Case studies.; Marketing -- Research -- Case studies.
Notes: Bibliography: p. 238-246.