Location-based marketing for dummies
By: Aaron Strout and Mike Schneider ; forword by BJ Emerson
Contributors: Schneider, Mike
Series: For dummies; --For dummies
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 262
ISBN-13: 9781118022498; 9781118132067
Subjects: Social media; Management; Internet marketing; Consumers; Social aspects; Marketing; Business communication; Research; Consumer behavior; Social networks; Branding (Marketing); Economic aspects; Customer relations; Online social networks
Description: Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Notes: Includes index.
Table of contents: title: Putting a little "location" in your marketing campaign; title: Location-based marketing in action; title: Integrating location into other channels; title: Measuring your return on investment; title: The part of tens.