Marketing through turbulent times
By: Jenny Darroch
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 176
ISBN-13: 9780230237308
Notes: Includes bibliographical references (p. 159-169) and index.
Table of contents: title: Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.; title: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.