Festsetzung und Verteilung von Werbebudgets
Subtitle: e. empir. Analyse für klass. Werbemedien
By: Wolfgang Pudenz.
Series: Schriftenreihe Wirtschaftswissenschaftliche Forschung und Entwicklung ;; Bd. 19
Publisher: Florentz
Published: 1978
Place of publication: München
Language: ger
Number of pages: 369
Subjects: Advertising media planning.; Advertising -- Management.
Notes: Bibliography: p. 344-364.
Originally presented as the author's thesis, Kiel.
Includes index.