Marketing Mix Standardisation in International Marketing
Subtitle: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies ... Studies, Economics and Management, 5)
Publisher: Peter Lang Publishing; Lang Publishing, Incorporated, Peter
Published: April 2002
Language: eng
Format: Paperback
Number of pages: 380
ISBN-13: 9780820454559
Subjects: Management; International - General; Economics - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; International - Marketing; International - Economics; Germany