Tata
Subtitle: the evolution of a corporate brand
By: Morgen Witzel ; foreword by Ram Charan
Publisher: Penguin Portfolio
Published: 2010
Place of publication: New Delhi
Language: eng
Number of pages: 222
ISBN-13: 9780670084067
Subjects: Public relations; Corporate image; Tata Group; Branding (Marketing); Creative ability in business
Notes: Includes bibliographical references (p. 206-210) and index.