Brand Hijack
Subtitle: Marketing Without Marketing
Publisher: Portfolio Hardcover
Published: February 7, 2005
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781591840787
Subjects: Sales & marketing; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - Research; Marketing; Consumer behavior; Advertising & Promotion; Business & Economics / Marketing / General; Brand loyalty; General; Brand choice