Strategic thinking
Subtitle: a nine step approach to strategy and leadership for managers and marketers
By: Simon Wootton, Terry Horne.
Contributors: Horne, Terry.; Wootton, Simon.
Edition: 3rd ed.
Publisher: Kogan Page Limited
Published: 2010
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749460778; 9780749461102
Subjects: Strategic planning
Notes: Rev. ed. of: Strategic planning.

Includes bibliographical references.
Table of contents: title: Strategic leadership and the conversational style of strategists; title: Strategic leadership-brain-based strategic communication; title: Strategic leadership-the thinking skills required; title: Strategic leadership-case study : marketing leadership and management action in turbulent times; title: Strategic thinking-nine steps; title: Step 1. Gather strategic intelligence; title: Step 2. Assess strategic capability; title: Step 3. Create strategic knowledge; title: Step 4. Make strategic predictions; title: Step 5. Develop strategic vision; title: Step 6. Create strategic options; title: Step 7. Take strategic decisions; title: Step 8. Create and communicate market-led strategy; title: Step 9. Plan and manage projects to implement change; title: Next steps.