Public information campaigns & opinion research
Subtitle: a handbook for the student & practitioner
By: edited by Hans-Dieter Klingemann and Andrea Röemmele.
Contributors: Klingemann, Hans-Dieter.; Römmele, Andrea, 1967-
Publisher: SAGE
Published: 2002
Place of publication: London; Thousands Oaks
Language: eng
Number of pages: 193
Subjects: Advertising, Political; Political campaigns; Public opinion polls; Communication in politics; Advocacy advertising; Advertising campaigns
Other titles: Public information campaigns and opinion research
Notes: Includes bibliographical references and index.