The consumption of household durables
Subtitle: a behavioral review
By: by Peter R. Dickson and William L. Wilkie.
Contributors: Wilkie, William L.; Marketing Science Institute.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge (02138)
Language: eng
Number of pages: 163
Subjects: Durable goods, Consumer -- United States.; Consumers -- United States.
Notes: Bibliography: p. 153-162.
"Report no. 78-117."