Marketing management
Subtitle: knowledge and skills
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 5th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 944
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.