Sports shoe wars
Subtitle: battle of the giants in China
By: produced by Deutsche Welle TransTel ; film by Andreas Kirchhoff
Contributors: Films for the Humanities & Sciences (Firm)
Publisher: Films for the Humanities and Sciences
Published: 2008
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 27
ISBN-13: 9781604674972
Subjects: Athletic shoes; Athletics; Equipment and supplies
Other titles: Battle of the giants in China
Description: Three athletic footwear companies, Nike, Adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. This program examines Adidas'  rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied.
Notes: Disc is a recorded DVD and may not play on all DVD players or drives.

DVD-R.

Closed-captioned.

Dialogue in Chinese, German and English with English translation.