The effects of humorous television commercials on recall and recognition of brand names
By: by Vance L. Julien.
Published: 1992
Language: eng
Number of pages: 64
Subjects: Television advertising.; Advertising -- Brand name products.; Humor in advertising.
Notes: Typescript.

Thesis (M.A.)--Washington State University, 1992.

Includes bibliographical references (leaves 52-53).

WSU:"Edward R. Murrow School of Communication."