retail product management
Subtitle: retail management
Publisher: Routledge
Published: 2001
Place of publication: london
Language: eng
Format: Paperback
Number of pages: 272
Description: first edition
Table of contents: title: List of figures xi; title: List of mini case studies xv; title: List of boxes xvii; title: List of tables xix; title: Preface xxi; title: Acknowledgements xxiii; title: Introduction 1; title: 1 Product management in a retail business 4; title: Introduction 4; title: A product defined 5; title: Retail product sectors 5; title: The role of product management in retailing 6; title: The strategic role of product management 7; title: The strategic role of the product range 9; title: The scope of retail product management 13; title: Retail product management: an evolving discipline 14; title: Summary 15; title: Review questions 17; title: Discussion questions 17; title: References and further reading 17; title: vi CONTENTS; title: 2 The decision-makers in retail product management 19; title: Introduction 19; title: Centralised retail buying organisations 20; title: Decentralised buying 23; title: Buying organisation managerial roles 23; title: Desirable attributes in buying and merchandising personnel 26; title: Additional buying decision-makers 28; title: The retail buying process: a traditional view 29; title: Buying committees 32; title: Limitations of the traditional buying process models 35; title: Buying groups 36; title: Consumer-led approaches to retail product management 37; title: Summary 38; title: Review questions 40; title: Discussion questions 40; title: References and further reading 40; title: 3 Category management 41; title: Introduction 41; title: Efficient consumer response (ECR) 42; title: Category management 45; title: The category management process 47; title: Category management as an organisational concept 51; title: Drawbacks of category management 51; title: Review questions 55; title: Discussion questions 55; title: References and further reading 56; title: 4 Selecting products 57; title: Introduction 57; title: Identification of product need 58; title: New product development 58; title: Product category life-cycles 58; title: The influence of consumer trends on the retail offer 61; title: Tracking product/market trends 64; title: The product selection process 65; title: Product selection criteria 66; title: Summary 73; title: Review questions 73; title: Discussion questions 74; title: References and further reading 74; title: 5 Supply sources 76; title: Introduction 76; title: Types of supplier 77; title: The supplier search 79; title: The choice of supplier 81; title: CONTENTS vii; title: Supplier evaluation and monitoring 83; title: Retail-supplier relationship development 85; title: The interaction approach 86; title: Stages of development in retailer-supplier relationships 87; title: Supply chain management 88; title: Summary 89; title: Review questions 92; title: Discussion questions 92; title: References and further reading 92; title: 6 Product quantity decisions 94; title: Introduction 94; title: Stock control 95; title: Stock management for staple items 95; title: Service level 100; title: Sales forecasting 100; title: Sales-based ordering 105; title: Supplier-managed inventory 107; title: Promotional product planning 108; title: Summary 108; title: Review questions 110; title: Discussion questions 110; title: References and further reading 110; title: 7 Product range management 111; title: Introduction 111; title: The product range 112; title: The merchandise budget plan 113; title: The assortment plan (model stock list) 118; title: Concessions 122; title: Summary 122; title: Exercises 123; title: Review questions 124; title: Discussion questions 124; title: References and further reading 124; title: 8 Profitable product management 126; title: Introduction 126; title: Setting retail prices 127; title: The broader picture 129; title: Measuring product profitability 131; title: Negotiation 133; title: The impact of mark-downs 134; title: Legal issues 136; title: Shrinkage 137; title: Summary 137; title: Review questions 137; title: viii CONTENTS; title: Discussion questions 137; title: References and further reading 138; title: 9 Allocating space to products 139; title: Introduction 139; title: The objectives of space allocation 140; title: Measuring retail performance in relation to space 141; title: The value of retail space 142; title: Allocating space on the basis of sales 144; title: Space elasticity 144; title: Allocating space according to product profitability 146; title: Practical and customer considerations 147; title: Space allocation systems 149; title: Store grading 149; title: Summary 151; title: Review questions 153; title: Discussion questions 154; title: References and further reading 154; title: 10 Store design 155; title: Introduction 155; title: The interior decoration of a store 156; title: Materials 156; title: Atmospherics 158; title: Lighting 159; title: Signage 160; title: Store design and the corporate image 161; title: The exterior design 161; title: Location 164; title: Store image 165; title: The retail brand 166; title: Lifestyle retailing 166; title: Planning retail designs 166; title: Flagship stores 167; title: The strategic role of store design 167; title: Summary 168; title: Review questions 169; title: Discussion questions 170; title: References and further reading 170; title: 11 Visual merchandising 171; title: Introduction 171; title: Visual merchandising 171; title: The scope of visual merchandising 174; title: Fixtures and fittings 174; title: Product presentation 179; title: Store layout 180; title: CONTENTS ix; title: Displays 183; title: Summary 188; title: Review questions 189; title: Discussion questions and learning activities 190; title: References and further reading 190; title: 12 Product management in non-store retailing 191; title: Introduction 191; title: Non-store retail formats 191; title: Home shopping 192; title: Product management implications 193; title: Product presentation 193; title: The selling environment 195; title: Pricing 195; title: Service 196; title: Convenience 197; title: Order fulfilment and delivery 197; title: Multi-channel retailing 200; title: Summary 202; title: Review questions 203; title: Discussion questions 203; title: References and further reading 203; title: 13 International aspects of retail product management 205; title: Introduction 205; title: International retailing as a strategy 206; title: Product range: standardise or adapt? 206; title: The influences on different product strategies 207; title: Unavoidable adaptations 207; title: Organisation for product management 208; title: Local sourcing 209; title: Global sourcing 209; title: Ethical sourcing 212; title: Summary 213; title: Review questions 214; title: Discussion questions 214; title: References and further reading 214; title: Appendix 1 A case study of buying operations at Boots; title: the Chemist 216; title: Appendix 2 A case study of the Olympic Museum shop 226; title: Appendix 3 A case study of New Look 234; title: Index 241