Relationship marketing
Subtitle: a consumer experience approach
By: Steve Baron, Tony Conway, Gary Warnaby
Contributors: Conway, A. (Anthony); Warnaby, Gary
Series: Advanced marketing series
Publisher: Sage
Published: 2010
Place of publication: Los Angeles
Language: eng
Number of pages: 202
ISBN-13: 9781412931212; 9781412931229
Subjects: Relationship marketing; Customer relations
Notes: Includes bibliographical references and index.