The Name of the Beast
Subtitle: The Process and Perils of Naming Products, Companies and Brands
Publisher: Cyan Communications
Published: November 1, 2006
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781904879701
Subjects: Sales & marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General