Strategic Asian marketing
Subtitle: an essential guide for managers
By: Hean Tat Keh, Jeongwen Chiang.
Contributors: Chiang, Jeongwen.
Publisher: Pearson Prentice Hall
Published: 2004
Place of publication: Singapore; New York
Language: eng
Number of pages: 269
Other titles: Essential guide for managers
Notes: Includes bibliographical references and index.