Consumer response to models as reference group symbols in Brazilian advertising
By: Victoria Jones.
Series: Série Relatórios de pesquisa ;; relatório no 56/2001; Série Relatórios de pesquisa (Escola de Administração de Empresas de São Paulo. Núcleo de Pesquisas e Publicações) ;; no. 2001/56.
Publisher: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações
Published: 2001
Place of publication: [São Paulo, Brazil]
Language: eng
Number of pages: 67
Notes: Text in English, with abstracts in English and Portuguese.
Includes bibliographical references (leaves 63-67).