Strategic marketing in fragile economic conditions
By: [edited by] Irene Samanta
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) bood series
Publisher: Business Science Reference; IGI Global
Published: 2014
Place of publication: Hershey
Language: eng
Number of pages: 322
ISBN-13: 9781466662322; 9781466662339; 9781466662353
Subjects: Marketing; Management; Consumer confidence; Financial crises
Description: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Notes: Includes bibliographical references (pages 274-314) and index.
Table of contents: title: Relationship marketing; title: Loyalty in crisis : evidence from Greece / Ilias P. Vlachos; title: The evolution of trust in Japan : the case of vertical keiretsu groups / Nabyla Daidj; title: Trust deficit in public sector : causes, consequences and strategies to mitigate / Dr. Vedantam Leela; title: Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank / Irene Samanta; title: Marketing strategy; title: Sustainable competitive advantage in turbulent business environments : using critical organizational capabilities & resources to manage complexity / Professor Yannis A. Pollalis; title: Eco-labels and green buying behavior : exploring the relationship between them in Mumbai city / Professor Ritu Sinha; title: Towards leadership marketing : an exploratory and empirical study / Professor Wilson Ozuem; title: The impact of marketing strategy in small family businesses / Professor Anastasios Ntanos; title: The role of brand management in emerging markets / Kijpokin Kasemsap; title: The antecedents of word-of-mouth behaviour : the service quality perspective / Ho Yin Wong; title: How is internal marketing understood? : an examination of stakeholder perspective / Professor Wilson Ozuem; title: E-marketing; title: Growing e-marketing trends in India / Laxhminarayan Das; title: Tourism promotion through web / Nilanjan Ray; title: The effect of e-business in B2B relationships / Irene Samanta; title: Electrotextiles a novel product for the textile industry / Georgios Priniotakis.