Post-purchase dissonance
Subtitle: a clarification of recent research.
By: Under the direction of Robert Hicks [and] Dirk J. Wassenaar
Contributors: California State University, San Jose. Institute for Business and Economic Research
Publisher: Institute for Business and Economic Research, School of Business, San Jose State University
Published: 1974
Place of publication: [San Jose, Calif
Language: eng
Number of pages: 21
Subjects: Consumers; Cognitive dissonance
Notes: Bibliography: leaves 20-21