On the reliability and predictive validity of purchase intention measures
By: by Manohar U. Kalwani, Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 772; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 772.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 65
Subjects: Brand choice -- Mathematical models.; Consumers' preferences -- Mathematical models.
Notes: Bibliography: p. 63-65.
"July 1981."