Sports and Entertainment Marketing
Edition: 2 edition
Publisher: South-Western Educational Pub
Published: April 27, 2004
Place of publication: Mason, Ohio
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780538438896
Subjects: Sales & marketing; Sport & leisure industries; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Industries - General; Marketing - General; Business & Economics / Marketing / General
Table of contents: title: What is sports and entertainment marketing?; title: College and amateur sports; title: Professional sports; title: Marketing products and services through sports; title: Public images; title: Advancing the cause; title: Sports marketing; title: Entertainment industry; title: Marketing entertainment; title: Recreation marketing; title: Marketing plans; title: Legal issues for sports and entertainment