How to measure radio audiences
By: by Lewis H. Avery and Charles Harriman Smith.
Contributors: Smith, Charles Harriman, joint author.; Retail Promotion Committee for the Broadcasting Industry.; National Association of Broadcasters.
Publisher: National association of broadcasters
Published: 1943
Place of publication: [Washington]
Language: eng
Number of pages: 21
Subjects: Radio broadcasting.; Radio advertising.
Notes: "Number 5 of a series of five booklets on retailing and broadcasting.  [Prepared under the general supervision of the] Retail promotion committee for the broadcasting industry."
"To supplement the report of a study Air force and the retailer conducted by Sheldon R. Coons for the Retail promotion committee."