The Black consumer
Subtitle: dimensions of behavior and strategy.
By: Edited by George Joyce and Norman A. P. Govoni. Consulting editor: Norton Marks.
Contributors: Govoni, Norman A. P., joint comp.
Edition: [1st ed.]
Publisher: Random House
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 369
Subjects: African American consumers.
Notes: Bibliography: p. 365-366.