Selling to a segmented market
Subtitle: the lifestyle approach
By: Chester A. Swenson.
Publisher: NTC Business Books
Published: 1992
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 177
Subjects: Market segmentation -- United States; Consumers' preferences -- United States; Consumer behavior -- United States; Lifestyles -- United States
Notes: Includes bibliographical references (p. [153]-[165] and index.
Originally published: New York : Quorum Books, c1990.