Designing positively evaluated logos
By: Pamela W. Henderson, Joseph A. Cote
Contributors: Cote, Joseph A; Marketing Science Institute
Series: Report -- no. 96-123
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: Corporate image; Logos (Symbols); Trademarks
Notes: "Working paper."

"December 1996."

Includes bibliographical references (p. 33-37)