Competitive positioning
Subtitle: best practices for creating brand loyalty
By: Richard D. Czerniawski, Michael W. Maloney
Contributors: Maloney, Michael W.
Publisher: Hudson House; Hudson House Publishing
Published: 2010
Place of publication: Poughkeepsie, NY
Language: eng
Number of pages: 317
ISBN-13: 9781587769146
Subjects: Brand choice; Brand name products; Advertising
Notes: Includes index.