Relationships between changes in industrial advertising and promotion expenditures and changes in market share
By: by Paul W. Farris and Robert D. Buzzell.
Contributors: Buzzell, Robert D. 1933-; Marketing Science Institute.
Series: Report -- Marketing Science Institute ; no. 76-119
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Advertising, Industrial.
Notes: Bibliography : p. 25.