Strategic Marketing Management
Subtitle: A Process Based Approach
Edition: 1 edition
Publisher: CENGAGE Lrng Business Press
Published: November 14, 2008
Language: eng
Format: Paperback
Number of pages: 512
ISBN-13: 9781844800001
Subjects: Sales & marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General