International Management
Subtitle: Cross-Boundary Challenges (Management, Organizations, and Business Series)
Publisher: Blackwell Publishing Limited
Published: October 1, 2003
Language: eng
Format: Hardcover
Number of pages: 496
ISBN-13: 9780631233411
Subjects: International business; Management & management techniques; Multinationals; Business & Economics; Business / Economics / Finance; Business/Economics; Industrial Management; International - General; Business & Economics / Industrial Management; International business enterpr; International business enterprises; Management
First sentence: The purpose of this chapter is to define the multinational corporation (MNC) and outline its major characteristics and challenges.