The Internet marketing plan
Subtitle: the complete guide to instant web presence
By: Kim M. Bayne.
Edition: 2nd ed.
Publisher: Wiley
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 411
Subjects: Internet marketing.
Description: "The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively.

Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--BOOK JACKET.
Notes: "Wiley computer publishing."
Includes index.