Foundations of marketing
By: M. Dale Beckman, Louis E. Boone, David L. Kurtz.
Contributors: Boone, Louis E.; Kurtz, David L., 1941-
Edition: Essentials ed.
Publisher: Holt, Rinehart and Winston of Canada
Published: 1983
Place of publication: Toronto
Language: eng
Number of pages: 519
Subjects: Marketing
Notes: Includes bibliographical references and index.