Multinational marketing management
Subtitle: cases and readings
By: [compiled by] Robert D. Buzzell, John A. Quelch.
Contributors: Buzzell, Robert D. 1933-; Quelch, John A.
Publisher: Addison-Wesley
Published: 1988
Place of publication: Reading, Mass
Language: eng
Number of pages: 500
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Bibliography: p. 499-500.
Includes index.