The new strategic brand management
Subtitle: creating and sustaining brand equity long term
By: Jean Noël Kapferer
Contributors: Kapferer, Jean-Noël.
Edition: 3rd ed
Publisher: Kogan Page
Published: 2004
Place of publication: London; Sterling, VA
Language: eng
Number of pages: 497
Subjects: Brand name products -- Management
Notes: Includes bibliographical references (p. [471]-483) and index
Table of contents: title: Rev. ed. of: Strategic brand management. [1994?], c1992