Trout on strategy
Subtitle: capturing mindshare, conquering markets
By: Jack Trout.
Publisher: McGraw-Hill
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 159
ISBN-13: 9780071437943
Subjects: Marketing -- Management.; Strategic planning.; Success in business.
Other titles: Strategy
Description: With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Notes: Includes index.
Table of contents: title: Strategy is all about survival; title: Strategy is all about perceptions; title: Strategy is all about being different; title: Strategy is all about competition; title: Strategy is all about specialization; title: Strategy is all about simplicity; title: Strategy is all about leadership; title: Strategy is all about reality.