The ultimate marketing plan
Subtitle: find your hook, communicate your message, mark your mark
By: Dan S. Kennedy.
Edition: 3rd ed.
Publisher: Adams Media
Published: 2006
Place of publication: Avon, Mass
Language: eng
Subjects: Marketing -- United States; Sales promotion -- United States; Direct marketing -- United States
Table of contents: title: Contents; title: How to get maximum value from this book; title: Preface; title: Step 1. Putting together the right message; title: Step 2. Presenting your message; title: Step 3. Picking the right targets; title: Step 4. Proving your case; title: Step 5. Putting your best foot forward; title: Step 6. Getting free advertising; title: Step 7. Malibuismbecoming hot; title: Step 8 Poor boy marketing strategies; title: Step 9. Maximizing total customer value; title: Step 10. Fueling word-oof-mouth advertising; title: Step 11. Creating short-term sales surges; title: Step 12. New marketing technologies; title: Step 13. How to make the internet work for you / By Corey Rudl, Internet Marketing Center; title: Step 14. Avoid employee sabotage : getting employees on the same page; title: Step 15. Hiring and firing the experts; title: How to get more information from the author?; title: Resource directory.