Consumer behaviour
Subtitle: applications in marketing
By: by Robert East, Malcolm Wright, and Marc Vanhuele.
Contributors: Wright, Malcolm, 1963-; Vanhuele, Marc.
Publisher: Sage Publications
Published: 2008
Place of publication: Los Angeles
Language: eng
Number of pages: 334
ISBN-13: 9781412934305; 9781412934312
Subjects: Consumer behavior
Notes: Includes bibliographical references (p. [294]-322 and indexes.