Selling, principles & practices
By: John W. Ernest, Richard D. Ashmun.
Contributors: Ashmun, Richard D., 1928- joint author.
Edition: 5th ed.
Publisher: Gregg Division, McGraw-Hill Book Co.
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 490
Subjects: Selling.
Notes: First-4th ed. published under title: Salesmanship fundamentals.
Includes index.