Marketing
By: Dhruv Grewal, Michael Levy
Contributors: Levy, Michael, 1950-
Edition: 3rd ed.
Publisher: McGraw Hill/Irwin; McGraw-Hill/Irwin
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 450
ISBN-13: 9780078028854
Subjects: Marketing
Other titles: M :
Notes: Active review cards on perforated pages at end.

Includes bibliographical references (p. 394-450) and index.