Hospitality Business Development
Contributors: Herriott, Michael W.; Clarke, Alan; Dale, Crispin; ScienceDirect (Online service)
Publisher: Elsevier
Published: 2010
Place of publication: Burlington
Language: eng
Format: [electronic resource]
ISBN-13: 9780080884981
Description: The first book to address the increasingly important area of product development in the context of the international hospitality industry.
Notes: Electronic reproduction. Available via World Wide Web.

Mode of access: World Wide Web.
Table of contents: title: Front Cover; Hospitality Business Developme; Copyright; Contents; Dedication; Preface; Acknowledgements; About the Authors; List of Figures; List of Tables; List of Case Studies; CHAPTER 1 Introduction to HospitalityBusiness Development; CHAPTER 2 Scope of theHospitality Industry; CHAPTER 3 The Hospitality Environment; CHAPTER 4 Hospitality BusinessPositioning; CHAPTER 5 Developing Customer-CentredHospitality Businesses; CHAPTER 6 Hospitality BusinessPlanning and Feasibility; CHAPTER 7 Hospitality BusinessDevelopment Routesand Directions; CHAPTER 8 Hospitality BusinessDevelopment Methods; title: CHAPTER 9 New Product Development(NPD)CHAPTER 10 Hospitality PropertyRenovation; CHAPTER 11 Conclusions; REFERENCES; Index;