Strategic marketing in library and information science
By: Irene Owens, editor.
Contributors: Owens, Irene.
Publisher: Haworth Information Press
Published: 2003
Place of publication: Binghamton, NY
Language: eng
Number of pages: 235
Subjects: Library planning.; Libraries -- Marketing.; Information services -- Planning.; Information services -- Marketing.
Other titles: Acquisitions librarian. no. 28, 2002
Notes: "Co-published simultaneously as The acquisitions librarian, number 28, 2002."

Includes bibliographical references and index.