Doctoral programs in marketing
By: edited by James E. Littlefield and Donald L. Shawver.
Contributors: Littlefield, James E.; Shawver, Donald L.; American Marketing Association.
Series: Educational workshop series ;; no. 2
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 124
Subjects: Marketing -- Study and teaching -- United States -- Congresses.
Notes: Held at the University of North Carolina, Apr. 22-23, 1976.