Business strategy and the life cycle concept
Subtitle: summary of Marketing Science Institute Conference, December 12, 1985
By: Gregory Carpenter, John U. Farley.
Contributors: Farley, John U.; Marketing Science Institute. Conference
Publisher: Marketing Science Institute
Published: 1985
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 19
Subjects: Product life cycle -- Congresses.; Strategic planning -- Congresses.