Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising (Kulturwissenschaftliche Werbeforschung)
Publisher: Peter Lang Publishing; Lang Publishing, Incorporated, Peter
Published: December 2002
Place of publication: Germany
Language: eng
Format: Paperback
Number of pages: 185
ISBN-13: 9780820459561
Subjects: Advertising & Promotion; Communication; Journalism; Automotive - History; Economics - Comparative; Business & Economics; Business / Economics / Finance; Advertising; Automobiles; Germany; United States; Business/Economics