Strategic Marketing Management (Practice of Management)
Publisher: Harvard Business School Press
Published: November 1992
Language: eng
Format: Paperback
Number of pages: 656
ISBN-13: 9780875843100
Subjects: Sales & marketing management; Marketing Management; Business / Economics / Finance; Business/Economics; Marketing - General; Management; Marketing
First sentence: This basic introductory reading gives a brief introduction of the marketing function and discusses some of the reasons for perspective beyond marketing's traditional "four Ps."