Regulatory fit and persuasion through advocacy messages and narratives
By: Leigh Ann Vaughn.
Publisher: Nova Science Publishers
Published: 2010
Place of publication: Hauppauge, N.Y
Language: eng
ISBN-13: 9781608768875
Subjects: Persuasion (Psychology); Influence (Psychology); Books and reading -- Psychological aspects
Notes: Includes index.
Table of contents: title: Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes; title: Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages; title: Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood; title: Conclusions.