Retail advertising and media mix
Published: 1980
Language: eng
Format: Microform
Number of pages: 64
Notes: Microfilm. Chicago, Ill. : University of Chicago, Joseph Regenstein Library, Dept. of Photoduplication, 1980. 1 microfilm reel ; 35 mm.
Bibliography: leaves 63-64.
Thesis (Ph. D.)--University of Chicago, 1980.