Media occupations and professions
Subtitle: a reader
By: edited by Jeremy Tunstall.
Contributors: Tunstall, Jeremy.
Series: Oxford readers in media and communication
Publisher: Oxford University Press
Published: 2001
Place of publication: Oxford [England]; New York
Language: eng
Number of pages: 310
Subjects: Mass media -- Vocational guidance
Description: "Media Occupations and Professions have expanded dramatically in recent decades, and have become central to social change around the world. This collection sees media occupations in terms of a steep hierarchy. At the top are three categories of individuals: own-and-operate moguls, managing barons, and performing stars. At the middle and lower levels many groupings try to pursue professionalizing and craft strategies. This book's main focus is on journalism, television, and Hollywood.

While American and British pieces predominate, there are also selections which cover Africa, Australia, China, France, Germany, India, Ireland, and Russia."--BOOK JACKET.
Notes: Includes bibliographical references (p. [293]-298) and index.
Table of contents: title: Origins; title: Moguls and barons; title: Stars; title: Professionalizing media occupations; title: National and regional overviews of media occupations.