Strategic advertising decisions
Subtitle: selected readings
By: Ronald D. Michman, Donald W. Jugenheimer.
Contributors: Michman, Ronald D.; Jugenheimer, Donald W.
Series: Grid series in advertising and journalism
Publisher: Grid
Published: 1976
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 421
Subjects: Advertising -- Addresses, essays, lectures; Marketing -- Addresses, essays, lectures
Notes: Includes bibliographies.