Promotional strategy
Subtitle: managing the marketing communications process
By: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943-; Warshaw, Martin R.
Edition: 6th ed.
Series: The Irwin series in marketing
Place of publication: Homewood, Ill
Number of pages: 621
Subjects: Advertising.; Marketing -- Management.; Marketing.
Notes: Includes bibliographies and index.

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