Making and Selling Cars
By: James M. Rubenstein
Publisher: Johns Hopkins Univ Pr
Published: 2001
Place of publication: Baltimore
Language: eng
Format: [Texte imprime ] : Innovation and Change in the U.S. Automotive Industry /
Number of pages: 401
ISBN-13: 9780801888533
Subjects: Automobiles; Industrie automobile; Automobile industry and trade; Marketing
Description: The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Notes: Bibliogr. p. 371-386. Index.