Introduction to the music industry
Subtitle: an entrepreneurial approach
By: Catherine Fitterman Radbill
Edition: Second edition.
Publisher: Routledge
Published: 2017
Language: eng
Number of pages: 316
ISBN-13: 9781138924802; 9781138924819
Subjects: Textbooks; Music trade; Popular music; Economic aspects; Music entrepreneurship
Notes: "@ Companion website"--Back cover.

Companion website features flash cards to help students master the key concepts; links to videos, interactive materials, and useful websites; RSS feeds; PowerPoint presentations, and more.

Includes bibliographical references and index.
Table of contents: title: Welcome to the creative economy; title: Why music professionals need to think like entrepreneurs; title: Developing the 21st century global music professional; title: Opportunities ahead : branding and marketing; title: Opportunities ahead : global rights management; title: Revenue streams : global performing and licensing; title: Revenue streams : music publishing; title: Revenue streams : broadcasting and digital media; title: Revenue streams : recorded music; title: Hands on : start something that matters.