Cooperative advertising
Subtitle: practices and problems
By: Robert F. Young and Stephen A. Greyser
Contributors: Greyser, Stephen A.; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 82-105; Report (Marketing Science Institute) -- no. 82-105
Publisher: Marketing Science Institute
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 86
Subjects: Cooperative advertising
Notes: Bibliography: p. 83-85.