Effectiveness of marketing promotions
Subtitle: an analysis using a nested logit model
By: by P.K. Kannan and Gordon P. Wright.
Contributors: Wright, Gordon P.
Series: Paper ;; no. 980; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 980.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1990
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 25
Subjects: Sales promotion -- Econometric models.; Marketing -- Econometric models.; Consumers' preferences -- Econometric models.
Notes: "August 1990."