Getting advice from the same source but at a different cost
Subtitle: do we overweigh information just because we paid for it?
By: Francesca Gino
Contributors: Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 05-017; Working paper (Harvard Business School. Division of Research) -- 05-017
Publisher: Division of Research, Harvard Business School
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 50
Description: Facing a decision, people often ask for advice. Advice taking and advice giving are indeed common activities across a wide range of contexts, yet whether people use advice in a way that is helpful to them is not well understood. How do people evaluate the usefulness of advice they receive? Drawing on aspects of behavioral decision theory, this paper argues that the cost of advice, independent of its quality, will affect how it is used.
Notes: "Draft: 09/20/2004"--Added t.p.

Includes bibliographical references.