The product manager's desk reference
By: Steven Haines.
Publisher: McGraw-Hill
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 744
ISBN-13: 9780071591348
Subjects: Product management -- Handbooks, manuals, etc; Marketing -- Handbooks, manuals, etc; Product differentiation; Business forecasting; New products
Genres: Handbooks, manuals, etc
Notes: Includes bibliographical references (p. 677-688) and index.