The Art of Cause Marketing
Subtitle: How to Use Advertising to Change Personal Behavior and Public Policy
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 15, 2002
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780071387026
Subjects: Advertising; Public Policy - General; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Research; Business & Economics / Advertising & Promotion
First sentence: For several years I served on the new business team of Saatchi &amp; Saatchi New York, at that time, a branch of the largest agency network in the world.