Dataclysm
Subtitle: who we are when we think no one's looking
By: Christian Rudder
Edition: First edition.
Published: 2014
Language: eng
Number of pages: 300
ISBN-13: 9780385347372
Subjects: Behavioral assessment; Human behavior; Big data; Social media
Description: An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. --
Notes: Subtitle appears as: Who we are* *when we think no one's looking.

Includes bibliographical references and index.