Business to business marketing
Subtitle: analysis and practice
By: Robert Vitale, Joseph Giglierano, Waldemar Pfoertsch.
Contributors: Giglierano, Joseph J.; Pfoertsch, Waldemar.
Publisher: Prentice Hall
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 552
ISBN-13: 9780136058281
Subjects: Industrial marketing
Notes: Includes bibliographical references and index.