Selling the American People
Subtitle: Advertising, Optimization, and the Origins of Adtech
Publisher: The MIT Press
Published: 2023
Place of publication: Cambridge, Massachusetts
ISBN-13: 9780262374248
Copyright date: 2023
First sentence: The advertising industry chases its dreams.
Notes: This is an open access digital edition (PDF)
Table of contents: title: Acknowledgments
pagenum: vii; label: Part I
title: Dreams and Designs to Optimize Advertising
pagenum: 1; pagenum: Introduction: A World Marketers Can Count On | 3; label: Chapter 1
title: Adtech Flows: Claims, Logistics, and Optimization in Digital Advertising
pagenum: 27; label: Chapter 2
title: Advertising’s Calculative Evolution
pagenum: 49; label: Chapter 3
title: Optimization Takes Command I: Management Technique, from the Military to Madison Avenue
pagenum: 71; label: Chapter 4
title: Optimization Takes Command II: The Rule of Calculation
pagenum: 101; label: Part II
title: An Archaeology of Affordances
pagenum: 129; label: Chapter
title: Interlude
pagenum: 131; label: Chapter 5
title: How Adtech Got Its Spots: Computers, Automation, and the Roots of Programmatic Advertising
pagenum: 133; label: Chapter 6
title: Addressing the American Person: Designs for Producing an Audience of One
pagenum: 165; label: Chapter 7
title: Buy-Button Fantasies: The Persistence of Shoppability
pagenum: 193; label: Chapter 8
title: Vive le ROI! Accountability and the Pulling Power of Attribution
pagenum: 211; title: Conclusion
pagenum: 241; title: Notes
pagenum: 253; title: Index
pagenum: 317