First North American Workshop on Historical Research in Marketing
Subtitle: proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association
By: Stanley C. Hollander, Ronald Savitt, editors
Contributors: Hollander, Stanley C., 1919-; Savitt, Ronald; American Marketing Association; Michigan State University. Department of Marketing and Transportation Administration; Hollander, Stanley C. (Stanley Charles), 1919-2004
Publisher: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University
Published: 1983
Place of publication: East Lansing, Mich
Language: eng
Number of pages: 181
Subjects: Marketing research; History; Marketing; Congresses
Notes: Includes bibliographies.