Hospitality sales and marketing
By: James R. Abbey
Contributors: American Hotel & Motel Association. Educational Institute
Edition: 5th ed.
Publisher: American Hotel & Lodging Educational Institute; Amer Hotel & Motel Assn
Published: 2008
Place of publication: Lansing, Mich
Language: eng
Number of pages: 600
ISBN-13: 9780866123259
Subjects: Hospitality industry; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to hospitality marketing sales --; title: The marketing plan, the cornerstone of sales --; title: Managing the marketing and sales office --; title: Personal sales --; title: Telephone sales --; title: Internal marketing and sales --; title: Advertising, public relations and publicity --; title: Marketing to business travelers --; title: Marketing to leisure travelers --; title: Marketing to travel agents --; title: Marketing to meeting planners --; title: Marketing to special segments --; title: Marketing restaurants and lounges --; title: Marketing catered events and meeting rooms.