Services--the export of the 21st century
Subtitle: a guidebook for US service exporters
By: Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr.
Contributors: Reif, Joe.; Ditterich, Kirsten M.; Larsen, Mitch G.; Ostrea, Robert A.
Publisher: World Trade Press
Published: 1997
Place of publication: San Rafael, Calif
Language: eng
Number of pages: 180
Subjects: Service industries -- United States -- Marketing.; Export marketing -- United States.; Foreign trade promotion -- United States.
Notes: Includes bibliographical references (p. [167]-173).
"A joint publication of the Northern California District Export Council and World Trade Press."