1997 AMA Winter Educators' Conference
Subtitle: marketing theory and applications
By: editors: Debbie Thorne LeClair, Michael Hartline ; managing editors: Peter J. Gordon, Bert J. Kellerman.
Contributors: LeClair, Debbie Thorne, 1966-; Hartline, Michael.; Gordon, Peter-John.; Kellerman, Bert J.
Publisher: American Marketing Association
Published: 1997
Place of publication: Chicago, Ill
Language: eng
Number of pages: 346
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.
Genres: Congresses.
Other titles: Marketing theory and applications
Notes: "Volume 8."

Includes bibliographical references and author index.