Get started in franchising
By: Kurt Illetschko
Publisher: Teach Yourself
Published: 2010
Place of publication: London
Language: eng
Number of pages: 239
ISBN-13: 9781444124699; 9781444100297
Subjects: Franchises (Retail trade); BUSINESS & ECONOMICS; Franchises
Description: The ideal guide to selecting and starting up your franchise business!.
Table of contents: title: Book title --; title: Meet the author --; title: Foreword --; title: Only got a minute --; title: Only got five minutes --; title: Only got ten minutes -- -- 1.; title: Introduction to franchising --; title: The development of franchising --; title: Filling a gap in the market --; title: How business format franchising works --; title: Advantages and disadvantages of franchising --; title: Seen from the franchisee's viewpoint --; title: Seen from the franchisor's viewpoint --; title: Franchising's growth continues --; title: What does the future hold --; title: The ten most important things you need to remember -- -- 2.; title: The central characters in the franchise relationship; title: What does it take to become a franchisee What does it take to become a franchisor --; title: Summary --; title: Other stakeholders --; title: The ten most important things you need to remember -- -- 3.; title: Financial aspects of franchising --; title: Typical financial obligations --; title: Franchise fees under the spotlight --; title: Case study 1 --; title: Case study 2 --; title: Securing finance for a franchise --; title: Questions a banker is likely to ask prospective franchisees --; title: Questions a banker may ask prospective franchisors --; title: A final word on financial aspects --; title: The ten most important things you need to remember -- -- 4.; title: The franchise agreement and related issues --; title: What does the law say; title: The franchise agreementThe spirit of the franchise agreement --; title: The relationship between the franchise agreement and the operations manual --; title: Issues surrounding disclosure --; title: Requirements for the creation of a disclosure document --; title: Alternative methods of dispute resolution --; title: The ten most important things you need to remember -- -- 5.; title: How to locate, evaluate and secure the right opportunity --; title: The best time to act is now! --; title: Lead generation --; title: The pre-selection process --; title: The evaluation process --; title: Additional considerations --; title: Wrapping it up --; title: The ten most important things you need to remember -- -- 6.; title: What should happen next; title: Initial supportThe smart franchisee's ten guiding principles for training --; title: Support continues indefinitely --; title: Expansion opportunities for franchisees --; title: How to get the best out of franchising --; title: Selling your franchise --; title: What if the unthinkable should happen --; title: Formal franchisee representation --; title: The franchisee lifecycle concept --; title: The ten most important things you need to remember -- -- 7.; title: Where to turn for help --; title: Sources of information in the UK --; title: International sources of franchise information --; title: Conclusion -- -- Appendix 1.; title: Preparing a business plan -- -- Appendix 2.; title: Recommended best practices --; title: A --; title: B --; title: C --; title: D --; title: E --; title: F --; title: G --; title: H; title: IJ --; title: L --; title: M --; title: N --; title: O --; title: P --; title: R --; title: S --; title: T --; title: U --; title: V --; title: W.