Online Consumer Psychology
Subtitle: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)
Contributors: Curtis P. Haugtvedt (Editor); Karen A. Machleit (Editor); Richard Yalch (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: January 13, 2005
Language: eng
Format: Paperback
Number of pages: 576
ISBN-13: 9780805851557
Subjects: Market research; Social Psychology; Electronic commerce; Applied Psychology; Psychology; Business / Economics / Finance; Psychopathology - Compulsive Behavior; Internet advertising; Advertising & Promotion; Marketing - General; Business & Economics / Consumer Behavior; Psychology & Psychiatry / Social Psychology; Consumer behavior