Die Bedeutung des internen Marketing im Rahmen der Internationalisierung von Unternehmungen
By: Seon-Su Kim.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd.3274 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ; vol. 3274 = -- European university studies. Series V, Economics and management ; v. 3274
Publisher: P. Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 250
ISBN-13: 9783631567364
Subjects: Marketing.; International business enterprises.
Notes: Originally presented as the author's thesis (doctoral)--Universität Bochum, 2007.

Includes bibliographical references (p. 211-250).