Hello Kitty
Subtitle: ein Phänomen erobert die Welt
By: Andreas Neuenkirchen
Edition: 1. Auflage.
Publisher: Metrolit
Published: 2014
Place of publication: Berlin
Language: ger
Number of pages: 236
ISBN-13: 9783849303280
Subjects: Character merchandising; Hello Kitty (Fictitious character); Branding (Marketing); Brand name products; Management; Kabushiki Kaisha Sanrio
Other titles: Phänomen erobert die Welt
Notes: Includes bibliographical references.