Personality and product symbolism
By: [by] Warren S. Martin.
Contributors: University of Texas at Austin. Bureau of Business Research.
Series: Studies in marketing,; no. 18
Publisher: Bureau of Business Research, University of Texas at Austin
Published: 1973
Place of publication: [Austin]
Language: eng
Number of pages: 74
Subjects: Consumers.; Personality.; Signs and symbols.
Notes: Bibliography: p. [67]-74.