Frontiers of advertising theory and research
Subtitle: a symposium honoring C. H. Sandage.
By: Edited by Hugh W. Sargent.
Contributors: Sandage, C. H. 1902-; Sargent, Hugh Williams, 1914- ed.
Publisher: Pacific Books
Published: 1972
Place of publication: Palo Alto, Calif
Language: eng
Number of pages: 191
Subjects: Advertising.; Advertising -- Research.; Advertising -- Study and teaching.
Notes: Includes bibliographical references.
Papers ... presented at Allerton House ... University of Illinois, on May 23-24, 1968."