Nihul ha-shiṿuḳ
Contributors: Hornik, Jacob; Fridland, Orit; Universiṭah ha-petuḥah
Edition: Mahad. 9 meʻudkenet.
Series: Universiṭah ha-petuḥah -- 10281
Published: 2002
Language: heb
Subjects: Marketing; Management; Advertising
Other titles: Marketing management
Table of contents: title: v.1.