A case study in case research
Subtitle: marketing implementation
By: by Thomas V. Bonoma, Kenneth B. Wong
Contributors: Wong, Kenneth B
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- 9-585-142
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1985
Place of publication: Boston, MA
Language: eng
Number of pages: 33
Subjects: Business education; Case method; Marketing research -- Study and teaching
Notes: Bibliography: p. 18-21