The Living Code
Subtitle: Embedding Ethics into the Corporate DNA
By: Muel Kaptein
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 184
ISBN-13: 9781351279765
Subjects: Business ethics; Corporate culture; Morale des affaires; Culture d'entreprise; BUSINESS & ECONOMICS; Business Ethics
Description: "Of the 200 largest organizations in the world, more than 80% currently have a corporate code of conduct. An ever larger number of smaller organizations also have a code or are in the process of developing one. While in the 1970s and 1980s companies had to explain why they had a code, today they are cross-examined if they don't have one. A company has to have very good arguments to convince stakeholders that they can do without a code. A business code is a measure for success: success as manager, employee, team and for the organization as a whole. Unfortunately, many codes are underutilized. And many simply fail, with serious repercussions for the organization. This short and accessible book presents a model to create, develop and embed business codes. The validated model enables managers and organizations to better manage their codes as well as their performance. The author articulates why a code of conduct is necessary, what it should cover, as well as demonstrating through practical tips and examples how to make full use of it. What is required to breathe life into a code and keep it that way? How can you live your code? Illustrated with results from an empirical study of the "Fortune" Global 200, the ideas developed are based on the worldwide experience of the consultancy firm KPMG. The author works in the field of developing, implementing and monitoring of codes, as well as conducting intensive academic research in the last 15 years in his capacity as (associate) professor of business ethics. The Living Code is a unique book and will be essential reading for those that want to make a success of their code or are considering developing one. Readers will learn just how rich and threatening a code is and what it could mean for their organization, their team and themselves."--Provided by publisher
Table of contents: title: Chapter 1 What does a code say?  -- Muel Kaptein; title: chapter 2 The code pyramid  -- Muel Kaptein; title: chapter 3 Thou shalt have a code  -- Muel Kaptein; title: chapter 4 The multifaceted code  -- Muel Kaptein; title: chapter 5 The excellent code  -- Muel Kaptein; title: chapter 6 The nightmare code  -- Muel Kaptein; title: chapter 7 The code star  -- Muel Kaptein; title: chapter 8 Leadership, leadership and leadership again  -- Muel Kaptein; title: chapter 9 Measures and activities to keep a code alive  -- Muel Kaptein; title: chapter 10 How effective is our code?  -- Muel Kaptein; title: chapter 11 Personal accounts  -- Muel Kaptein; title: chapter 12 Leadership once more -- Muel Kaptein.