Odyssey
Subtitle: Pepsi to Apple--a journey of adventure, ideas, and the future
By: John Sculley with John A. Byrne.
Contributors: Byrne, John A.
Edition: 1st ed.
Publisher: Harper & Row
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 450
Subjects: Sculley, John; Apple Computer, Inc; Businesspeople -- United States -- Biography; Computer industry -- United States
Description: Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process.
Notes: Bibliography: p. 431-433.
Includes index.
Table of contents: title: Boot camp; title: The cola wars; title: A telephone call; title: Fish on a hook; title: "The guy from corporate America"; title: The awesome Mac; title: The "dynamic duo"; title: A company in trouble; title: The brink of collapse; title: A real life Dynasty; title: The new spirit; title: A new Apple; title: Epilogue: A twenty-first century Renaissance.