Marketing research essentials
By: Carl McDaniel, Jr., Roger Gates
Contributors: Gates, Roger H., 1942-
Edition: 7th ed.
Publisher: Wiley; John Wiley [distributor]
Published: 2010
Place of publication: Hoboken, N.J; Chichester
Language: eng
Number of pages: 507
ISBN-13: 9780470169704; 9780470478332
Subjects: Marketing research
Notes: Includes bibliographical references and index.