Making the Business Case
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776819507
Table of contents: title: Content; title: 1. Introduction; title: 1.1. From Concept to Company; title: 1.2. The Business Case; title: 1.3. How Big?; title: 1.4. Who is your audience?; title: 1.5. Odds of failing; title: 1.6. Have you got what it takes?; title: 1.7. You can be a millionaire!; title: 1.8. Making it Happen; title: 2. Communicating Your Idea; title: 2.1. Telling Your Story; title: 2.2. The Executive Summary; title: 2.3. Investor Presentations; title: 2.4. Next Steps; title: 3. Product or Service; title: 3.1. What are you selling?; title: 3.2. How much is it?; title: 4. Intellectual Property; title: 4.1. What is your unique advantage?; title: 4.2. Will someone steal my idea?; title: 4.3. Keeping it secret; title: 4.4. Trademarks, Copyright and Industrial Designs; title: 4.5. Do you really own it?; title: 5. Market Need; title: 5.1. Who needs it?; title: 6. Market Scope; title: 6.1. How big is the market?; title: 6.2. Sizing the Market – An Example; title: 6.3. Does Size Matter?; title: 6.4. Where’s the Market?; title: 6.5. Forecasting Sales; title: 7. Distribution; title: 7.1. How will your product get to market?; title: 7.2. How will customers know about it?; title: 8. Competition; title: 8.1. Who will eat your lunch?; title: 8.2. What about timing?; title: 9. The Team; title: 9.1. Who’s on Board?; title: 10. Financial; title: 10.1. What are the numbers?; title: 10.2. How many years out?; title: 10.3. The hockey stick forecast; title: 10.4. Investment returns; title: 11. Risks; title: 11.1. What’s the biggest risk?; title: 12. Business Plan; title: 12.1. What needs to be done?; title: 12.2. Business Model; title: 12.3. Business Model Canvas; title: 12.4. Information Sources; title: 12.5. Business Evolution; title: 13. Selling Out or Building Out; title: 13.1. What’s your Exit Strategy?; title: 13.2. Why worry about it?; title: 14. Final Thoughts; title: 15. Endnotes; title: 16. Additional References