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Subtitle: the dynamic approach to international marketing development
By: Alain-Eric Giordan, with contributions by Sir Adrian Cadbury and over 500 short case studies.
Contributors: Cadbury, Adrian, Sir.
Publisher: Gower Pub.
Published: 1994
Place of publication: Aldershot, Hampshire, England; Brookfield, Vt., USA
Language: eng
Number of pages: 426
Subjects: Export marketing -- Management.; Foreign trade promotion.
Notes: Includes bibliographical references (p.417) and index.