Perceiving competitive reactions
Subtitle: the value of accuracy (and paranoia)
By: Bruce H. Clark, David B. Montgomery
Contributors: Montgomery, David Bruce
Series: Report -- no. 96-104; Report (Marketing Science Institute) -- no. 96-104
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Marketing -- Management -- Decision making; Marketing -- Decision making; Competition -- Decision making
Notes: "May 1996."

Includes bibliographical references (p. 25-27)