Strategies That Win Sales
Subtitle: Best Practices of the World's Leading Organizations
Publisher: Kaplan Business
Published: January 1, 2005
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780793188604
Subjects: Sales & marketing; Customer relations; Business/Economics; Business & Economics; Business / Economics / Finance; Selling; Sales management; Sales & Selling - General; Corporate & Business History - Strategies; Sales & Selling - Techniques; Business & Economics / Sales & Selling; Communication in marketing
First sentence: Challenges confronting the modern sales organization cross multiple lines; sometimes they're externally driven, sometimes internally driven, and other times the result of both inside and outside influences.