Social psychology of consumer behavior
By: editor, Michaela Wanke.
Contributors: Wänke, Michaela.
Series: Frontiers of social psychology
Publisher: Psychology Press
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 396
ISBN-13: 9781841694986
Subjects: Consumer behavior; Consumer behavior -- Psychological aspects; Consumers -- Psychology; Social psychology
Description: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Notes: Includes bibliographical references and index.