Customer relationship management and the social and semantic web
Subtitle: enabling cliens conexus
By: Ricardo Colomo-Palacios, Joao Varajao, and Pedro Soto-Acosta, editors
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 360
ISBN-13: 9781613500446; 9781613500453; 9781613500460
Subjects: Semantic Web; Management; Customer relations; Online social networks
Description: "This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.
Notes: Includes bibliographical references and index.