Hospitality marketing management
By: Robert D. Reid, David C. Bojanic.
Contributors: Bojanic, David C.
Edition: 5th ed.
Publisher: J. Wiley & Sons
Published: 2008
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 672
ISBN-13: 9780470088586
Subjects: Hospitality industry -- Marketing; Food service -- Marketing; Restaurants -- Marketing
Notes: Includes bibliographical references.