Marketing history--its many dimensions
Subtitle: proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought, held April 19, 20, and 21, 1991 at the Kellogg Center of Michigan State University
By: sponsored by the Academy of Marketing Science and Michigan State University Graduate School of Business Administration ; editors, Charles R. Taylor ... [et al.].
Contributors: Taylor, Charles R., 1961-; Academy of Marketing Science.; University of Michigan. Graduate School of Business Administration.
Publisher: Michigan State University, Graduate School of Business Administration
Published: 1991
Place of publication: [East Lansing, Mich
Language: eng
Number of pages: 367
Subjects: Marketing -- History -- Congresses.
Notes: Includes bibliographical references.