Marketing management
Subtitle: text and cases
By: David Loudon, Robert Stevens, Bruce Wrenn
Contributors: Stevens, Robert E., 1942-; Wrenn, Bruce
Publisher: Best Business Books, an imprint of The Haworth Press
Published: 2005
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 373
ISBN-13: 9780789033161
Subjects: Management; Case studies; Marketing; Distribution; BUSINESS & ECONOMICS; General
Notes: Includes bibliographical references and index.

Description based on print version record.