Twitter marketing
Subtitle: an hour a day
By: Hollis Thomases.
Edition: 1st ed.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470562260
Subjects: Twitter; Internet marketing; Business communication; Online social networks
Table of contents: title: Understanding Twitter; title: Who's using Twitter for what; title: Twitter, the multi-purpose platform & why it could be right for your organization; title: Week 1: get on Twitter; title: Week 2: find and attract followers; title: Week 3: use Twitter search and other tools to improve your experience; title: Week 4: tracking and monitoring what Twitter generates for you; title: Week 5: study elements of a successful Twitter strategy; title: Week 6: establish goals and get corporate buy in; title: Week 7: get your brand started on Twitter; title: Week 8: monitor, measure, and valuate; title: Week 9: institutionalize maintenance; title: Week 10: prepare for crisis management; title: Week 11: develop a direct response promotion for Twitter.