Shōwa 60-nen kankaku
Subtitle: kono bijinesu chansu o nogasu na
By: Nikkei Ryūtsū Shinbun hen.
Edition: Shohan
Series: Kappa bijinesu = -- Kappa business
Publisher: Kōbunsha
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 217
Subjects: Marketing -- Japan.; Consumers' preferences -- Japan.; Retail trade -- Japan.; Strategic planning -- Japan.
Other titles: Nikkei ryūtsū shinbun.; Shōwa rokujūnen kankaku.
Notes: Based on series of articles originally published in Nikkei ryūtsū shinbun, 1/1-12/27/1984.

Includes bibliographical references.