Interactive marketing
Subtitle: revolution or rhetoric?
By: Christopher Miles
Series: Routledge interpretive marketing research -- 12; Routledge interpretive marketing research series -- 12.
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 242
ISBN-13: 9780415801713; 9780203852071
Notes: Includes bibliographical references and index.
Table of contents: title: The rhetoric of interactivity; title: The interactivity crisis and marketing discourse; title: A radical constructivist's marketing construction; title: The rendition of the consumer's voice; title: Customer communities and the grammar of control; title: The autism of relationship marketing; title: A recursive, invitational model of marketing interactivity.