Fashion Marketing & Merchandising
Edition: 4th ed.
Publisher: Goodheart-Willcox Co.
Published: 2014
Place of publication: Tinley Park, IL
Language: eng
Format: Hardcover
Number of pages: 672
ISBN-13: 9781619604926
Copyright date: 2014
Table of contents: title: Part 1 : Basic fashion and business concepts.; title: The meaning of clothing and fashion; title: Fashion movement; title: Basic economic concepts; title: Substance of the fashion industry; title: Satisfying the fashion market; title: Part 2 : Textile/apparel building blocks.; title: Textile fibers and yarns; title: Textile fabrics and finishes; title: Part 3 : Designing and producing apparel.; title: Using design in fashion; title: The fashion design segment; title: Ready-to-wear manufacturing; title: Wholesale apparel marketing and distribution; title: Part 4 : Retail business fundamentals.; title: The retail segment; title: Retail positioning; title: Retail merchandise; title: Planning to buy; title: Merchandise buying; title: Part 5 : Strategies for retail success.; title: Communicating information; title: Concepts for successful selling; title: Calculating financial results; title: Service, safety, and security; title: Part 6 : Fashion promotion.; title: Fashion promotion through advertising and the press; title: Visual merchandising; title: Special event fashion shows; title: Part 7 : Fashion business in today's world.; title: A global perspective; title: The latest fashion business trends; title: Part 8 : Your future in the fashion industry.; title: Is a fashion career in your future?; title: Textile and apparel careers; title: Retail careers; title: Promotion careers; title: Entrepreneurship and other fashion-related careers