European business and brand building
By: Luciano Segreto ... [et al.] (eds.).
Contributors: Institute for Corporate Culture Affairs
Publisher: P.I.E. Peter Lang
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9789052017938
Subjects: Corporate image; Brand name products; Congresses; Branding ( Marketing)
Notes: Papers presented at a conference organized by ICCA in Warsaw, in Mar. 2007.

Includes bibliographical references.