Advertising and multilingual repertoires
Subtitle: from linguistic resources to patterns of response
By: Marco Santello
Publisher: Routledge
Published: 2016
Language: eng
Number of pages: 90
ISBN-13: 9781138218253
Subjects: Communication in marketing; Multiculturalism in advertising; Language; Multilingualism; Intercultural communication; Economic aspects; Advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Constructing advertising directed at multilingual audiences; title: Language effects on multilingual speakers; title: Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires; title: Linguistic resources in advertising and their impact on multilinguals; title: Advertisements in different languages and the role of language attitudes.