A product-market-based measure of brand equity
By: Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. Neslin
Contributors: Lehmann, Donald R.; Neslin, Scott A., 1952-
Series: Report -- no. 02-102; Report (Marketing Science Institute) -- no. 02-102
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 33
Copyright date: 2002
Subjects: Brand name products; Valuation; Advertising
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 31-33).