Klout matters
Subtitle: how to engage customers, boost your digital influence : and raise your klout score for success
By: Gina Carr and Terry Brock
Contributors: Brock, Terry (Business coach)
Edition: 1 edition.
Publisher: McGraw-Hill
Published: 2014
Language: eng
Number of pages: 221
ISBN-13: 9780071827317
Subjects: Persuasion (Psychology); Social media; Social aspects; Internet marketing; Electronic commerce; Economic aspects; Influence (Psychology)
Description: "Use Klout to expand influence, get more business, and DRIVE PROFITSThe leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Written by two of today's top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for more profits, influence, and success. Terry Brock is an internationally recognized speaker and business coach in the areas of marketing and technology"--
Notes: Includes bibliographical references and index.
Table of contents: title: What is Klout score?; title: Who is using Klout, and who should care about it?; title: Creating content that connects with customers to improve your Klout score; title: Does your Klout score really matter?; title: Should you make an effort to increase your Klout score?; title: What about gaming the system?; title: The role of vendors and perks; title: What you can do when you don't have time for social media; title: Tools that can help you manage social media; title: Enhance your social media presence : and boost your Klout score!; title: Getting started with Klout; title: Using twitter to raise your Klout score; title: Using Facebook to raise your Klout score; title: Using LinkedIn to raise your Klout score; title: Using other networks to raise your Klout score; title: Online collaborative networks; title: Myths about boosting your Klout score; title: What Klout doesn't count, but we wish it did!; title: Whom should you engage with?; title: So what is a thought leader to do?; title: Podcasts we recommend; title: YouTube and other videos we recommend; title: Blogs we recommend; title: Resources for building your business.