Measuring social values
Subtitle: a multi-item adaptation to the List of Values (MILOV)
By: Joel Herche
Series: Report -- no. 94-101; Report (Marketing Science Institute) -- no. 94-101
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Motivation research (Marketing); Consumer behavior; Consumers -- Attitudes; Values -- Testing
Notes: "Working paper."

"March 1994."

Includes bibliographical references (p. 26-29)