Managerial marketing
Subtitle: perspectives and viewpoints; a source book
By: by William Lazer and Eugene J. Kelley.
Contributors: Kelley, Eugene J.; Lazer, William.
Edition: 3d ed.
Publisher: R. D. Irwin
Published: 1967
Place of publication: Homewood, Ill
Language: eng
Number of pages: 764
Subjects: Marketing -- Management
Notes: Includes bibliographies.