Doing business in Latin America
Subtitle: challenges and opportunities
By: John E. Spillan ; Nicholas Virzi ; Mauricio Garita
Contributors: Virzi, Nicholas; Garita, Mauricio
Publisher: Routledge
Published: 2014
Language: eng
Number of pages: 296
ISBN-13: 9780415895996; 9780415895989
Subjects: Marketing; Corporate culture; New business enterprises; Economic conditions
Notes: Includes bibliographical references (pages 281-283) and index.
Table of contents: title: Preface; title: Introduction to the Latin American business environment --; title: The economic history of Latin America : from independence to the debt crisis of the 1980s --; title: The business climate in Latin America --; title: Culture and business --; title: Economic climate of doing business in Latin America --; title: Political climate --; title: Establishing businesses in Latin America --; title: Marketing to Latin American consumers --; title: Learning from the past, engaging the future : business lessons in Latin America ---- Appendix.