ROI of $ocial media
Subtitle: how to improve the return on your social marketing investment
By: Guy Powell, Steven Groves, Jerry Dimos
Contributors: Groves, Steven; Dimos, Jerry
Publisher: John Wiley & Sons (Asia)
Published: 2011
Place of publication: Singapore
Language: eng
Number of pages: 289
ISBN-13: 9780470827413; 9780470827437; 9780470827420; 9780470827444
Subjects: Social media; Online social networks; Social marketing; Marketing; Economic aspects; Internet marketing
Other titles: ROI of social media; Return of investment of social media
Notes: Includes bibliographical references (p. 279) and index.