The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms
Subtitle: a contingency perspective
By: X. Michael Song, Jinhong Xie
Contributors: Xie, Jinhong; Marketing Science Institute
Series: Report -- no. 96-117; Report (Marketing Science Institute) -- no. 96-117
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: New products -- Japan -- Marketing; New products -- United States -- Marketing; New products -- Japan -- Management; New products -- United States -- Management; Marketing -- Japan -- Management; Marketing -- United States -- Management
Other titles: Effect of R and D-manufacturing-marketing integration on new product peformance in Japanese and U.S. firms
Notes: "Working paper."

"November 1996."

Includes bibliographical references (p. 39-44)