Headquarters - subsidary relations and country of origin effects
Subtitle: an exploration for integrative theory
By: Caroline Keegan.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 2026
Publisher: University College Dublin, Graduate School of Business
Published: 1997
Place of publication: Dublin
Language: eng
Number of pages: 115
Subjects: Export marketing.; Consumer behaviour.; Consumers -- Attitudes -- Ireland.; Motivation research (marketing)
Notes: Thesis submitted to the Department of Marketing.

Thesis (MBS) - University College Dublin, 1997.