Marketing research
Subtitle: a short course for professionals
By: Bertram Schoner, Kenneth P. Uhl.
Contributors: Uhl, Kenneth P., joint author.
Series: Wiley professional development programs
Publisher: Wiley
Published: 1976
Place of publication: [New York
Language: eng
Number of pages: 13
Subjects: Marketing research.
Notes: Title from case.
Table of contents: title: 1. Decisions, systems, and information.; title: 2. Models and model building.; title: 3. Marketing information systems.; title: 4. Organizing for marketing information.; title: 5. Marketing information.; title: 6. Internal sales and cost information.; title: 7. External information.; title: 8. Securing information.; title: 9. Sampling and experimental design.; title: 10. Decision making under certainty.; title: 11. Regression and correlation analysis.; title: 12. Measuring and using potential.; title: 13. Forecasting marketing information.