Psychographics: a conceptual orientation
By: [by] Fred D. Reynolds.
Series: University of Georgia. College of Business Administration. Division of Research. Research monograph no. 6
Publisher: Division of Research, College of Business Administration, University of Georgia
Published: 1973
Place of publication: Athens
Language: eng
Number of pages: 100
Subjects: Marketing research.; Attitude (Psychology) -- Testing.; Consumers.; Psychographics.
Notes: Bibliography: p. 89-100.