Psychological foundations of marketing
Subtitle: the keys to consumer behavior
By: Allan J. Kimmel
Edition: Second edition.
Publisher: Routledge
Published: 2018
Language: eng
Number of pages: 465
ISBN-13: 9781138219151; 9781138219144
Copyright date: 2018
Subjects: Marketing; Psychological aspects
Notes: Revised edition of the author's Psychological foundations of marketing, 2013.

Includes bibliographical references and index.
Table of contents: title: Psychology and marketing: a dynamic relationship; title: Motivation; title: Perception; title: Learning; title: Decision making; title: Consumer attitudes; title: Personality and the self-concept; title: Social influence; title: References; title: Index.