Political Campaign Communication
Subtitle: Principles and Practices
Publisher: Rowman & Littlefield Publishers, Incorporated; Rowman & Littlefield
Published: 2015
Language: eng
Number of pages: 384
ISBN-13: 9781442243330
Subjects: Political campaigns; Communication in politics
Description: "Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover.