The Computer in advertising.
Contributors: Association of National Advertisers. Advertising Administrative Control Committee.; Central Media Bureau.
Publisher: Association of National Advertisers]
Published: 1962
Place of publication: [New York
Language: eng
Subjects: Advertising -- Data processing
Notes: "Published under the auspices of the A.N.A. Advertising Administrative Control Committee."
Papers presented in Mar. and Apr., 1962 at a series of 5 seminars sponsored by Central Media Bureau.