Advertising
By: by Julian Petley.
Series: Media wise
Publisher: Smart Apple Media
Published: 2003
Place of publication: North Mankato, Minn
Language: eng
Number of pages: 64
Subjects: Advertising -- Juvenile literature; Advertising -- Vocational guidance; Vocational guidance
Genres: Juvenile literature.
Description: Describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant.
Notes: Includes bibliographical references and index.