The pricing journey
Subtitle: the organizational transformation toward pricing excellence
By: Stephan M. Liozu
Publisher: Stanford Business Books, an imprint of Stanford University Press; Stanford Business Books
Published: 2015
Place of publication: Stanford, California
Language: eng
Number of pages: 219
ISBN-13: 9780804788748
Subjects: Organizational change; Pricing
Notes: Includes bibliographical references (pages 203-211) and index.
Table of contents: title: What is pricing excellence?; title: The transformational journey; title: Champions : leading the organizational mobilization; title: Center-led price management : a hybrid organizational architecture for pricing; title: Capabilities : social and technical assets and activities; title: Change capacity : a progressive internalization; title: Confidence : the fuel of the organizational transformation; title: Possible roadblocks along the journey; title: Pricing myths at the organizational level; title: Pricing skills to face complexity and dynamic environments; title: Closing thoughts.