Analytical CRM
Subtitle: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
By: by Markus Wübben
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Published: 2009
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834912787; 9783834981219
Subjects: Marketing; Economics