Managing market share when consumers seek variety
By: by Fred M. Feinberg, Leigh McAlister.
Contributors: McAlister, Leigh.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- WP 1702-85; Working paper (Sloan School of Management) -- 1702-85.
Publisher: The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1985
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Consumers -- Models.; Marketing.