Marketing essentials
Subtitle: Study guide and workbook
By: Thomas Paczkowski, Gordon H.G. McDougall
Contributors: Kotler, Philip; McDougall, Gordon H. G., 1942-
Edition: Canadian ed.
Publisher: Prentice-Hall Canada
Published: 1985
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 350
ISBN-13: 9780135575215
Subjects: Marketing; Problèmes et exercices