Introduction to marketing
Subtitle: Marketing 101 cases & readings
By: materials coordinated by Keith Niedermeier
Edition: 11th ed.
Publisher: McGraw-Hill Learning Solutions
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 148
ISBN-13: 9780077298722
Subjects: Marketing; Case studies; Études de cas
Other titles: Marketing 101
Notes: Includes bibliographical references.