Advancing marketing efficiency
By: edited by Lynn H. Stockman.
Contributors: Stockman, Lynn H.; American Marketing Association. National Conference
Published: 1959
Place of publication: Chicago
Language: eng
Number of pages: 574
Subjects: Marketing -- Congresses.
Notes: Papers presented at the 41st national conference of the American Marketing Association, held in Chicago, December 28-30, 1958.

Bibliographical footnotes.