Culture and consumer behavior
Subtitle: time for a fresh look?
By: by Susan Douglas and Bernard Dubois
Contributors: Dubois, Bernard, ingénieur
Series: Working paper - Marketing Science Institute ; report no. 77-106
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: Consumers; Culture
Notes: Bibliography: p. 28-37