Consumer behavior and culture
Subtitle: consequences for global marketing and advertising
By: Marieke de Mooij
Publisher: Sage Publications
Published: 2004
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 345
Subjects: Consumer behavior -- Cross-cultural studies; Consumers -- Psychology; Marketing
Genres: Cross-cultural studies
Notes: Includes bibliographical references and index
Table of contents: title: Global consumers in a global village?; title: Values and culture; title: Convergence and divergence in consumer behavior; title: The consumer; title: Social processes; title: Mental processes; title: Consumer behavior domains; title: Applications to global marketing and advertising