Price and brand name as indicators of quality dimensions
By: Merrie Brucks, Valarie A. Zeithaml
Contributors: Zeithaml, Valarie A.
Series: Report / Marketing Science Institute -- no. 91-130; Report (Marketing Science Institute) -- no. 91-130.
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Copyright date: 1991
Subjects: Quality of products; Brand name products; Pricing; Brand choice; Consumers' preferences
Notes: "Working paper."

"December 1991."

Includes bibliographical references (p. 32-35).