The story of Apple
By: Adam Sutherland
Edition: 1st ed.
Series: The business of high tech
Publisher: Rosen Central
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9781448870400; 9781448870905; 9781448870912
Subjects: Computer industry; Inc Apple Computer; History
Notes: Includes bibliographical references and index.
Table of contents: title: An Apple in every home; title: The origins of Apple; title: Building the Apple brand; title: Fallout at the top; title: Steve returns to Apple; title: Riding the internet wave; title: Apple explores music; title: The invention of the iPhone; title: There's an App for that!; title: Apple takes on publishing; title: What makes Apple products "must-haves"?; title: What does the future hold for Apple?; title: Design your own App for the app store!; title: SWOT analysis; title: Do you have what it takes to work at Apple?; title: Glossary; title: For more information; title: For further reading; title: Index.