portrayal of women in TV advertising
Subtitle: a comparative analysis of foreign women's perception of Irish television advertising : a study
By: by Wilhelm Schumacher.
Publisher: University College Dublin
Published: 1993
Place of publication: Dublin
Language: eng
Number of pages: 112
Subjects: Advertising -- Ireland.; Television and women -- Ireland.; Women in advertising.; Consumer behavior -- Ireland.
Notes: Thesis (M.B.S.) - University College Dublin, 1993.