Conceptual and theoretical developments in marketing
By: [edited by] O.C.Ferrell, Stephen W.Brown, Charles W.Lamb, Jr.
Contributors: Ferrell, O. C. 1943-; Brown, Stephen W. 1943-; Lamb, Charles, 1944-; American Marketing Association.
Series: Proceedings series
Publisher: American Markting Association
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 709
Notes: Proceedings of a conference held in Phoenix, Arizona, February 7-9, 1979.