Coercion
Subtitle: why we listen to what "they" say
By: Douglas Rushkoff.
Publisher: Riverhead
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 321
Subjects: Mass media -- Influence; Persuasion (Psychology)
Description: "They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling."--BOOK JACKET. "Who, exactly, are "they"? And why do we listen to them?"--BOOK JACKET.

"Douglas Rushkoff argues that we each have our own "theys" - bosses, pundits, authorities, both real and imaginary - whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move. It has already been decided on our behalf, and in our best interests. Or so we hope."--BOOK JACKET.

"Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us."--BOOK JACKET.
Notes: Includes bibliographical references (p. [309]-315).