Beer, sociability, and masculinity in South Africa
By: Anne Kelk Mager.
Series: African systems of thought
Publisher: Indiana University Press
Published: 2010
Place of publication: Bloomington
Language: eng
ISBN-13: 9780253354495; 9780253221803
Subjects: Beer industry -- Social aspects -- South Africa -- History; Drinking of alcoholic beverages -- Social aspects -- South Africa -- History; Beer -- Socal aspects -- South Africa -- South Africa -- History; South Africans -- Alcohol use; Apartheid -- South Africa; Masculinity -- South Africa
Notes: Includes bibliographical references and index.
Table of contents: title: Illicit drinking, prohibition, and sociability in apartheid's townships; title: "If you want to run with the big dogs": beer wars, competition, and monopoly; title: Beer advertising: making markets and imagining sociability in a divided society; title: "Tomorrow will also be a hard day": antisocial drinking cultures and alcoholic excess; title: Remaking the old order: beer, power, and politics; title: Heritage and beer tourism: reimagining beer after apartheid; title: Global competition, world class manufacturing, and national economic restructuring.