Business Briefs Business Theory Made Simple
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776815998
Table of contents: title: Content; title: Preface; title: 1. Change; title: 1.1 Skill Development; title: 1.2 Information Technolog; title: 1.3 Creative Destruction; title: 1.4 Continuous and Discontinuous Change; title: 2. Decision-Making; title: 2.1 Legal and Ethical Decisions; title: 2.2 Brainstorming; title: 2.3 Divergent Thinking; title: 2.4 Normative Decision Model; title: 2.5 Diagnosing Performance Problems; title: 2.6 Escalation of Commitment; title: 3. Electronic Commerce; title: 3.1 Websites; title: 3.2 Globalization 3.0; title: 3.3 Location; title: 3.4 Catalogs; title: 4. Marketing; title: 4.1 Marketing Mix; title: 4.2 Consumers; title: 4.3 Integrated Marketing Communication; title: 4.4 Global Markets; title: 4.5 Social Identity Theory; title: 4.6 Observation Research; title: 5. Organization Theory; title: 5.1 Purpose and Mission; title: 5.2 Workers and Owners; title: 5.3 Bureaucracy; title: 5.4 Maslow’s Need Hierarchy; title: 5.5 Inertia; title: 5.6 Management by Wandering Around; title: 5.7.1 Management Skills: Social; title: 5.7.2 Management Skills: Communication; title: 5.8 Organizational Commitment; title: 5.9 Job Satisfaction; title: 5.10 Parkinson’s Law; title: 5.11.1 Stress: Stressors; title: 5.11.2 Stress: Resiliency; title: 5.12.1 Conflict: Person-based versus Problem-based; title: 5.12.2 Conflict: Competition versus Collaboration; title: 5.13 Global; title: 5.14 Business Start-Up Options; title: 6. Personal Finance; title: 6.1 Compound Interest; title: 6.2 Debt Financing; title: 7. Quantitative Methods; title: 7.1 Modeling; title: 7.2 Statistics; title: 7.3 Probability and Decision Making; title: 7.4 Levels of Data; title: 7.5 Regression Analysis; title: 7.6 Spreadsheets; title: 8. Strategy; title: 8.1 SWOT; title: 8.2 Luxury versus Necessity; title: 8.3.1 Unique Selling Proposition: Differentiation; title: 8.3.2 Unique Selling Proposition: Monopolistic Competition; title: 9. Appendix; title: 9.1 Original Titles and Dates of Publication in Abilene Reporter-News Newspaper