Marketing communications
Subtitle: integrating offline and online with social media
By: PR Smith &  Ze Zook
Contributors: Zook, Ze
Edition: 5th ed.
Publisher: Kogan Page
Published: 2011
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 483
ISBN-13: 9780749461935; 9780749461942
Subjects: Communication in marketing
Notes: Includes index.
Table of contents: title: New marketing communications; title: Branding; title: Customer relationship management; title: Customer psychology/ buyer behaviour; title: Customer communications theory; title: Marketing communications research; title: Media buying and planning; title: Marketing communications agencies; title: International marketing communications; title: Marketing communications plan; title: Marketing communications laws and regulations; title: Communications tools; title: Selling and sales management; title: Advertising; title: Pr (including viral marketing); title: Sponsorship; title: Sales promotions; title: Direct mail; title: Exhibitions and conferences; title: Merchandising and pos; title: Packaging; title: Websites and social media.