kidfluence 
Subtitle: The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens
Edition: 1 edition
Publisher: McGraw-Hill
Published: July 21, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071416221
Subjects: Sales & marketing management; Consumer Behavior; Sociology Of Children; Business & Economics; Business / Economics / Finance; Business/Economics; North America; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General; Consumer Behavior - General; Sociology - General; Attitudes; Child consumers; Children; Social conditions
First sentence: To understand the present we need to know something of the past.
Description: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.