Big Data Work Dispelling The Myths Uncovering The Opportunities
Publisher: Harvard Business Press; Harvard Business Review Press
Published: 2014
Language: eng
Number of pages: 228
ISBN-13: 9781422168165
Description: "When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold."--book jacket.