How to succeed at retail
Subtitle: winning case studies and stratgies for retailers and brands
By: Keith Lincoln and Lars Thomassen.
Contributors: Thomassen, Lars.
Publisher: Kogan Page Limited
Published: 2009
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749455941
Subjects: Retail trade; Brand name products
Notes: Includes index.
Table of contents: title: REsolving the big squeeze; title: REflating the brand; title: REassessing the shopper; title: REconnecting to the shopper; title: REevaluating the shopping experience; title: REstorming the trends; title: REcreating the brand message; title: REflagging it; title: REtrying again and again; title: REstoring your ethics; title: The companies doing it right; title: Becoming a retail phenomenon; title: A source of light; title: REtailizing the brand; title: Postscript-eat or be eaten!