Herd
Subtitle: how to change mass behaviour by harnessing our true nature
By: Mark Earls
Edition: Updated and revised edition. Paperback edition.
Publisher: Wiley
Published: 2009
Place of publication: Chichester, West Sussex, United Kingdom
Language: eng
Number of pages: 399
ISBN-13: 9780470744598
Subjects: Communication in marketing; Social influence; Consumer behavior; Social interaction
Description: Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
Notes: "Revised and updated from the original hardback edition published by John Wiley & Sons, Ltd in 2007"--Title-page verso.

Includes bibliographical references and index.