La Stratégie marketing
Subtitle: le plan de marketing et la stratégie commerciale : synthèse et recueil de textes classiques
By: Michel Chevalier et Richard Fenwick.
Contributors: Chevalier, Michel, 1943-; Fenwick, Richard.
Edition: 1. éd.
Series: Systèmes-décisions : Section Marketing
Publisher: Presses universitaires de France
Published: 1975
Place of publication: Paris
Language: fre
Number of pages: 283
Subjects: Marketing.; Advertising.
Notes: Includes bibliographical references.