An introduction to franchising
By: A. Robert Webber
Publisher: Palgrave Macmillan
Published: 2013
Place of publication: Houndmills, Basingstoke; New York, NY
Language: eng
Number of pages: 272
ISBN-13: 9780230361645
Subjects: Franchises (Retail trade)
Notes: Includes bibliographical references (p. 251-257) and index.
Table of contents: title: The origins and history of franchising; title: Defining franchising; title: The pros and cons of franchising; title: The franchise relationship; title: Entrepreneurs and franchising; title: The role of ethics in franchising; title: Cultivating a franchised business; title: The steps to buying a franchise; title: Legal and financial matters; title: Developing the business; title: Exit strategies; title: Developing the future of franchising.