New perspectives on international marketing
By: edited by Stanley J. Paliwoda.
Contributors: Paliwoda, Stanley J.
Publisher: Routledge
Published: 1991
Place of publication: London; New York
Language: eng
Number of pages: 374
Subjects: Export marketing -- Case studies.; Marketing -- China -- Case studies.; Marketing -- Japan -- Case studies.; International business enterprises -- Case studies.
Notes: Includes bibliographical references and index.