Managing creative people
Subtitle: how to avoid the curse of the brainstorm
By: Gordon Torr.
Publisher: Wiley
Published: 2008
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 303
ISBN-13: 9780470726457
Subjects: Creative ability in business; Management
Description: This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management -- how to extract value from creative time. -- From publisher description.
Notes: Includes bibliographical references and index.