Pemasaran produk kecantikan ala Indonesia
Subtitle: kisah Lux, Ponds, Dove, Citra & Giv
By: Leonid Julivan Rumambi
Edition: Ed. 1, cet. 1.
Series: Marketing madness series
Publisher: Graha Ilmu
Published: 2009
Place of publication: Yogyakarta
Language: ind
Number of pages: 136
ISBN-13: 9789797566708
Subjects: Marketing; Soap trade; Personal Beauty
Description: Marketing strategy of 5 beauty soaps produced in Indonesia.
Notes: Includes bibliographical references (p. 133-134).