International Advertising
Subtitle: Realities and Myths
Publisher: Sage Publications, Inc
Published: October 22, 1999
Language: eng
Format: Paperback
Number of pages: 424
ISBN-13: 9780761912453
Subjects: International business; Comparative advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Comparison advertising; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising media planning; Advertising