An empirical study of the industrial marketing mix / Jean-Marie Choffray.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no.800-75; Working paper (Sloan School of Management) -- 800-75.
Publisher: M.I.T. Alfred P. Sloan School of Management
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20