Branding
Subtitle: A Practical Guide to Planning Your Strategy
Edition: 2nd edition
Publisher: Kogan Page
Published: August 15, 2000
Language: eng
Format: Paperback
Number of pages: 184
ISBN-13: 9780749432812
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing - General