Marketing strategy
By: O.C. Ferrell, Michael D. Hartline
Contributors: Hartline, Michael D.
Edition: 5th ed.
Publisher: South-Western Cengage Learning
Published: 2011
Place of publication: Australia; Mason, Ohio
Language: eng
Number of pages: 743
ISBN-13: 9780538467384
Subjects: Marketing; Management; Case studies
Notes: Includes bibliographical references and indexes.