Word of Mouse
Subtitle:  The Marketing Power of Collaborative Filtering
Publisher: Business Plus
Published: August 15, 2002
Language: eng
Number of pages: 256
ISBN-13: 9780446530033
First sentence: Collaborative filtering is at the same time very new and very old.
Description: Traces the achievements of two Internet computer scientists who pioneered advances in collaborative filtering, a process by which companies achieve success through an understanding of their customers.