Parent under pressure
Subtitle: influences on mothers' responses to children's purchase requests
By: by Scott Ward, Edward Popper and Daniel Wackman
Contributors: Popper, Edward; Wackman, Daniel B
Series: Working paper - Marketing Science Institute ; report no. 77-107
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 98
Subjects: Consumers -- United States; Mother and child -- Economic aspects; Young consumers; Women consumers
Notes: "Preliminary research report."

Bibliographical references: p. 96