Competitive success
Subtitle: how branding adds value
By: John Davis.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470998229
Subjects: Brand name products; Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: Competitive success; title: Brand value; title: Brand portfolios and architecture; title: The new brand building framework : destiny-distinction-culture-experiences; title: Brand value; title: Brand distinction; title: Brand culture; title: Overview of brand experiences; title: Brand experiences : customers and solutions.