An operational structure for assessing industrial response to marketing strategy
Subtitle: overview
By: by Jean-Marie Choffray and Gary L. Lilien.
Contributors: Lilien, Gary Louis.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no. 944-77; Working paper (Sloan School of Management) -- 944-77.
Publisher: M.I.T. Alfred P. Sloan School of Management
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36