Effects of nationality on global strategy in major American, Europeanand Japanese multinational companies
By: George S. Yip, Johny K. Johansson, Johan Roos.
Contributors: Johansson, Johny K.; Roos, Johan.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.96-126; Working paper
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng