Readership research
Subtitle: theory and practice
By: edited by Harry Henry.
Contributors: Henry, Harry.; Research Services Ltd.; British Market Research Bureau.
Publisher: Elsevier Science Publishers; Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
Published: 1987
Place of publication: Amsterdam, the Netherlands; New York, N.Y., U.S.A
Language: eng
Number of pages: 576
Subjects: Readership surveys -- Congresses.
Notes: Includes bibliographies.
Proceedings of an international symposium held in Salzburg, Austria, Oct. 1985, sponsored by Research Services Ltd. and British Market Research Bureau.