Health Marketing and Consumer Behavior
Subtitle: A Guide to Basic Linkages
Publisher: Haworth Press
Published: September 1985
Language: eng
Format: Hardcover
Number of pages: 101
ISBN-13: 9780866564625
Subjects: Personal & public health; Marketing; Consumer Behavior - General; Business & Economics; Medical / Nursing; Business/Economics; Sick; Health Care Delivery; Attitudes; Consumer satisfaction; Medical care
First sentence: Recent changes in the balance of forces in the health care delivery system have created unprecedented competition for patients.