A Collection of outstanding cases in marketing management
By: [edited by] William G. Zikmund, William J. Lundstrom.
Contributors: Zikmund, William G.; Lundstrom, William J.
Publisher: West Pub. Co.; Brand: West Publishing Co; West Pub. Co
Published: 1979
Place of publication: St. Paul, Minn
Language: eng
Number of pages: 516
Subjects: Marketing -- United States -- Management -- Case studies.