Michael Jackson, Inc
Subtitle: the rise, fall and rebirth of a billion-dollar empire
By: Zack O'Malley Greenburg
Edition: First Atria Books hardcover edition.
Publisher: Atria Books
Published: 2014
Language: eng
Number of pages: 293
ISBN-13: 9781476705965
Subjects: Personal Finance; Popular music
Description: Chronicles the rise and fall of Michael Jackson's billion-dollar business, revealing how his pioneering merchandising practices and savvy investment strategies reshaped the monetization of fame while paving the way for future artists.
Notes: Includes bibliographical references and index.