ʻIlm al-nafs al-tijārī
Subtitle: al-mabādiʾ wa-al-taṭbīq
By: taʾlīf Ḥasan Muḥammad Khayr al-Dīn.
Publisher: Maktabat ʻAyn Shams
Published: 1963
Place of publication: [al-Qāhirah]
Language: ara
Number of pages: 248
Subjects: Advertising -- Psychological aspects.
Notes: Includes bibliographical references (p. 237-240).