Sport Teams, Fans, and Twitter
Subtitle: The Influence of Social Media on Relationships and Branding
Publisher: Lexington Books
Published: Oct 15, 2018
Format: hardcover
Number of pages: 148
ISBN-13: 9781498540056
Notes: Source title: Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding (Integrated Marketing Communication)