日経トレンディヒット商品航海記
Subtitle: Nihonjin no shōhi wa kō kawatta
By: Kitamura Mori, Yamashita Yumi cho
Contributors: Yamashita, Yumi, 1962-
Edition: 1-han.
Publisher: Nihon Keizai Shinbun Shuppansha
Published: 2007
Place of publication: Tōkyō
Language: jpn
Number of pages: 213
ISBN-13: 9784532313432
Subjects: New products; Consumers' preferences; Product life cycle
Other titles: Nikkei torendi hitto shōhin kōkaiki; Hitto shōhin kōkaiki; Trendy
Notes: Includes bibliographical references.