Winning results with Google AdWords
By: Andrew E. Goodman.
Edition: 2nd ed.
Publisher: McGraw-Hill
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780071496568
Subjects: Internet marketing
Notes: Includes index.
Table of contents: title: How big is this market? : the rapid rise of paid search; title: A $21 billion afterthought : how Google entered the advertising market; title: First principles for reaching customers through AdWords; title: Setting up Ad groups; title: How Google ranks Ads : quality-based bidding.