Cases in consumer behavior
By: Hale N. Tongren.
Edition: 2nd ed.
Publisher: Prentice Hall; Prentice Hall College Div
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 257
Subjects: Consumer behavior -- Case studies.; Consumers -- United States -- Case studies.
Notes: Includes bibliographical references.