More Than a Name
Subtitle: An Introduction to Branding
Publisher: AVA Publishing
Published: April 1, 2006
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9782940373000
Subjects: Industrial / Commercial Art & Design; Sales & marketing; Graphic Arts - General; Commercial Art; Trademark And Letterhead Design; Art; Art & Art Instruction; Design - General; Commercial - Advertising; Business & Economics / General