Smart green
Subtitle: how to implement sustainable business practices in any industry and make money
By: by Jonathan Estes.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470387795
Subjects: Business enterprises -- Environmental aspects; Management -- Environmental aspects; Green products; Sustainable development
Notes: Includes index.
Table of contents: title: The green rush; title: Taking the first step; title: Defining sustainability; title: A framework for strategic sustainability planning; title: Measuring sustainability outcomes; title: Marketing sustainability and transparency; title: Building smart green companies; title: Smart green leaders.