Melioration
Subtitle: a theory of distributed choice
By: Richard J. Herrnstein, Drǎzen Prelec
Series: Working paper / Division of Research, Harvard Business School -- 90-036 Rev. 6/90; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 90-036 Rev 6/90
Publisher: Division of Research, Harvard Business School
Published: 1990
Place of publication: [Boston, MA] (Soldiers Field, Boston MA 02163)
Language: eng
Number of pages: 41
Subjects: Consumers' preferences
Notes: "June 1,1990."

Bibliography: p. 32-34.