Innovationsmarketing
Subtitle: Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
By: Karl-Heinz Strothmann, Mario Kliche.
Contributors: Kliche, Mario.
Publisher: Gabler
Published: 1989
Place of publication: Wiesbaden
Language: ger
Number of pages: 185
Subjects: Marketing.; Technological innovations.
Notes: Includes bibliographical references (p. 175-181) and index.