Online multimedia advertising
Subtitle: techniques and technologies
By: [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic
Publisher: Information Science Reference
Published: 2011
Place of publication: Hershey, PA
Language: eng
Number of pages: 334
ISBN-13: 9781609601898; 9781609601911
Subjects: Multimedia systems; Internet advertising; Internet marketing
Description: "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
Notes: Includes bibliographical references and index.