Time and media markets
By: edited by Alan B. Albarran, Angel Arrese.
Contributors: Albarran, Alan B.; Arrese, Angel.
Series: LEA's communication series
Publisher: Lawrence Erlbaum
Published: 2003
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 177
Subjects: Mass media -- Marketing.; Time management.
Notes: Includes bibliographical references and indexes.
Table of contents: title: Machine generated contents note: 1 Time and Media Markets: An Introduction; title: Alan B. Albarran and Angel Arrese; title: 2 Media and Representations of Time; title: Jacques Durand; title: 3 Time as a Niche Dimension: Competition Between the Internet and Television; title: Daniel G. McDonald andJohn W Dimmick; title: 4 Temporal Aspects of Media Distribution; title: Robert G. Picard and Mikko Gronlund; title: 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost; title: Dan Shaver and Mary Alice Shaver; title: 6 Time Management and CNN strategies (1980-2000); title: Mercedes Medina; title: 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe; title: David H. Goff; title: 8 Advertising and Internet Usage: A Perspective From Time and Media Planning; title: Francisco Javier P&eez-Latre; title: 9 Media Markets as Time Markets: The Case of Spain; title: Alfonso Nieto; title: 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences; title: Patricia E Pbalen; title: 11 Time and Media Markets: Summary and Research Agenda; title: Angel Arrese and Alan B. Albarran; title: Author Index; title: Subject Index.