Modeling inertia and variety-seeking tendencies in brand choice behavior
By: Kapil Bawa
Published: 1984
Language: eng
Number of pages: 198
Subjects: Consumers; Brand choice
Notes: Typescript (photocopy).

"85-5948."

Thesis (Ph. D.)--Columbia University, 1984.

Bibliography: leaves 184-190.

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1985. 1 microfilm reel. 35 mm.