Marketing
Subtitle: an introduction
By: Gary Armstrong ... [et al.].
Contributors: Armstrong, Gary; Armstrong, Gary
Edition: [European ed.].
Publisher: Financial Times Prentice Hall
Published: 2009
Place of publication: Harlow, England
Language: eng
ISBN-13: 9780273713951
Subjects: Marketing
Notes: "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.

Includes bibliographical references and index.