Mass affluence
Subtitle: seven new rules of marketing to today's consumer
By: Paul Nunes, Brian Johnson
Contributors: Johnson, Brian, 1960-
Publisher: Harvard Business School Press
Published: 2004
Place of publication: Boston, Mass
Language: eng
Number of pages: 269
ISBN-13: 9781591391968
Subjects: Consumers; Consumptiemaatschappij; Product management; Gestion; Massenkonsum; Affluent consumers; Marketing; Consommateurs; Comportement; Satisfaction; Consumer behavior; Consumer satisfaction; Produits commerciaux; Verbraucherverhalten; Consumentengedrag; Consommateurs riches
Description: Annotation

Annotation.
Notes: Includes bibliographical references (p. [235]-253) and index.
Table of contents: title: The new mass market --; title: Seize the new middle ground --; title: Treat some customers more equal than others --; title: Find an occasional use --; title: Introduce a new math of ownership --; title: Grow the return on consumption --; title: Think global, retail local --; title: Become apropos of everyone --; title: Tomorrow's mass market -- -- Epilogue :; title: Re-envisioning an industry.