Dual transformation
Subtitle: how to reposition today's business while creating the future
By: Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson
Contributors: Gilbert, Clark G., author; Johnson, Mark W., author
Published: 2017
Language: eng
Number of pages: 254
ISBN-13: 9781633692480
Subjects: Organizational resilience; Reengineering (Management); Organizational effectiveness; Strategic planning
Description: In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.--
Notes: Includes bibliographical references and index.
Table of contents: title: Disruptive shockwaves and dual transformation; title: Transformation A: Repositioning the core; title: Transformation B: Creating the new; title: The capabilities link between A & B; title: The courage to choose; title: The clarity to focus; title: The curiosity to explore; title: The conviction to persevere; title: Postcards from the dual transformation journey; title: Afterword; title: Appendix: Dual transformation toolkit.