The role of marketing in development
Subtitle: global, consumer, and managerial issues : proceedings of the International Conference on Marketing and Development, Istanbul, Turkey, September 1-4, 1986
By: edited by Erdoğan Kumcu ... [et al.].
Contributors: Kumcu, Erdoğan.
Publisher: Ball State University; Istanbul University
Published: 1986
Place of publication: Muncie, Ind; Istanbul, Turkey
Language: eng
Number of pages: 452
Subjects: Marketing -- Developing countries -- Congresses.; Consumers -- Developing countries -- Congresses.; Small business -- Developing countries -- Congresses.
Notes: Includes bibliographies.