Simmons ... study of media and markets
Publisher: Simmons Market Research Bureau
Place of publication: [New York]
Language: eng
Subjects: Market surveys; Statistics; Periodicals; Marketing research; Consumers; Mass media
Notes: Description based on: 1982.

Issued in multi-volume parts: M-1-   [Media series], and: P-1-   [Product series].

Background information contained in: Simmons ... study of media & markets.  Technical guide; Simmons ... study of media & markets.  Code book; and: Simmons ... study of media & markets.  Combined date base for the years ... code book.