Post-purchase dissonance
Subtitle: a clarification of recent research
By: by John Hutchison ; under the direction of Robert Hicks, Dirk J. Wassenaar.
Contributors: California State University, San Jose. Institute for Business and Economic Research.
Publisher: Institute for Business and Economic Research, School of Business, San Jose State University
Published: 1974
Place of publication: [San Jose, Calif
Language: eng
Number of pages: 21
Subjects: Cognitive dissonance.; Consumers.; Motivation research (Marketing)
Notes: Typescript.

Bibliography: leaves 20-21.