Show and Sell
Subtitle: 133 Business Building Ways to Promote Your Trade Show Exhibit
Publisher: American Management Association
Published: September 1996
Language: eng
Format: Hardcover
Number of pages: 323
ISBN-13: 9780814403303
Subjects: Sales & marketing; Trade fairs & exhibitions; Sales Promotion; Business/Economics; Business & Economics; Business / Economics / Finance; Trade shows; Advertising & Promotion; Sales & Selling - Techniques; Sales & Selling - General
Description: Show and Sell gives you the tools and techniques you need to make your trade show exhibits an overwhelming success. And it's the only book that completely covers the key areas of promotion, advertising, and in-booth dialogue. From pre-show promotions to on-site selling skills to follow-up mailings, Show and Sell helps you plan a total, synergistic promotion that gets results.