Determining the competitive structure of product-markets
Subtitle: practices, issues, and suggestions
By: Allan D. shocker, David W. Stewart, and Anthony J. Zahorik.
Contributors: Stewart, David W.; Zahorit, Anthony J.
Series: Report / Marketing Science Institute ;; no. 90-115; Report (Marketing Science Institute) ;; no. 90-115.
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138-2060)
Language: eng
Number of pages: 159
Subjects: Market surveys.; Marketing research.
Notes: Includes bibliographical references (p. 154-159).
"Summer 1990."