Global business
Subtitle: positioning ventures ahead
By: Michael R. Czinkota, Ilkka A. Ronkainen.
Contributors: Ronkainen, Ilkka A.
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780415801942; 9780203875100
Subjects: Export marketing; International trade
Notes: Includes index.
Table of contents: title: The global imperative; title: Establishing the context; title: Doing your homework on global markets; title: Getting there with customers and suppliers; title: Creating a global footprint; title: Making communication happen; title: Negotiating cultural chasms; title: Positioning the product and brand; title: Making money; title: Discovering and using trends in international business.