Managing brand equity
Subtitle: capitalizing on the value of a brand name
By: David A. Aaker.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 299
Subjects: Brand name products -- Valuation -- United States -- Management.; Intangible property -- Valuation -- United States -- Management.
Notes: Includes bibliographical references (p. 277-287) and index.