Les études qualitatives
Subtitle: théories, applications, méthodologie, pratique
By: Claire Couratier, Christian Miquel
Contributors: Miquel, Christian
Series: Pour comprendre
Publisher: L'Harmattan
Published: 2007
Place of publication: Paris
Language: fre
Number of pages: 238
ISBN-13: 9782296029088
Subjects: Marketing research; Qualitative research methods; Marketing; Management