Retail analytics
Subtitle: the secret weapon
By: Emmett Cox
Series: Wiley & SAS business series; Wiley and SAS business series
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 164
ISBN-13: 9781118099841
Subjects: Statistics; Retail trade; Case studies
Description: "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
Notes: Includes index.