Focus Group Interviews
Subtitle: A Reader
Contributors: Carol B. Tatham (Editor)
Edition: 2 Sub edition
Publisher: Amer Marketing Assn
Published: January 1990
Language: eng
Format: Paperback
Number of pages: 125
ISBN-13: 9780877572015
Subjects: Focused group interviewing; Interviewing in marketing rese; Marketing Research; Interviewing in marketing research