Zag
Subtitle: the number-one strategy of high-performance brands : a whiteboard overview
By: by Marty Neumeier.
Contributors: American Institute of Graphic Arts.
Publisher: AIGA; New Riders
Published: 2007
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 178
Subjects: Brand name products; Brand name products -- Planning
Description: The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Notes: The title proper, other title information and statement of responsibility spread into four pages.

Includes bibliographical references (p. 159-167) and index.