Marketing Symposium, University of Illinois
Subtitle: [Papers]
Contributors: University of Illinois (Urbana-Champaign campus). Bureau of Economic and Business Research; Illinois Marketing Symposium
Series: University of Illinois bulletin
Publisher: Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois.
Published: 1951
Place of publication: Urbana
Language: eng
Subjects: Marketing; Collections
Other titles: Role and nature of competition in our marketing economy; Consumer behavior and motivation; Marketing research and business management
Notes: Papers for 1951 issued by the Symposium under a variant name: Illinois Marketing Symposium.

The first symposium was held in 1949; papers read at this meeting were issued in Changing perspectives in marketing, edited by H. G. Wales.