Corporate Identity zwischen Anspruch und Wirklichkeit
Subtitle: das Beispiel Deutsche Reichsbahn
By: Cornelia Nietsch.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1907 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1907 =; European university studies. Series V, Economics and management ;; vol. 1907; Europäische Hochschulschriften.; Bd. 1907.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 293
Subjects: Deutsche Reichsbahn (Germany) -- History.; Corporate image -- Germany -- History.; Corporate culture -- Germany -- History.
Notes: Includes bibliographical references (p. 249-270).
Erratum slip laid in.
Originally presented as the author's thesis (doctoral)--Technische Universität Berlin, 1995.