Segmenting shoppers on their behaviour
By: Piyush Kumar Sinha.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2002-10-06; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2002-10-06.
Publisher: Indian Institute of Management
Published: 2002
Place of publication: Ahmedabad
Language: eng
Format: Microform
Subjects: Consumer behavior -- India -- Ahmedābād.; Consumer -- India -- Ahmedābād -- Attitudes.; Stores, Retail -- India -- Ahmedābād.
Description: Consumer behavior study in retail store conducted at Ahmedabad, India.
Notes: Includes bibliographical references.
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.