The Fall of Advertising and the Rise of PR
Publisher: Collins
Published: May 11, 2004
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780060081997
Subjects: Advertising; Public Relations; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Industrial; Advertising & Promotion; Marketing - Product Management; Business & Economics / Marketing / Industrial; Brand name products
First sentence: Not long ago, four New York City nurses were killed when they drove off the top of a motel's five-story parking garage.