Marketing simulation
Subtitle: a decision support system approach
By: Ronald F. Bush, Alvin C. Burns.
Contributors: Burns, Alvin C.; Brobst, Bob.
Edition: 3rd ed.
Publisher: HarperCollins
Published: 1991
Place of publication: New York, NY
Language: eng
Number of pages: 143
Subjects: Marketing -- Simulation methods.; Marketing -- Management -- Simulation methods.
Notes: Rev. ed. of: Marketing simulation / Bob Brobst, Ronald F. Bush. 2nd ed. c1983.
System requirements for computer disk: IBM and IBM-compatible microcomputers, or virtually any DOS-based computer; 640K; BASIC; Lotus 1-2-3 or another Lotus-compatible spreadsheet program.
Includes index.