The future of music
Subtitle: manifesto for the digital music revolution
By: David Kusek, Gerd Leonhard ; edited by Susan Gedutis Lindsay
Contributors: Leonhard, Gerd, 1961-; Lindsay, Susan Gedutis, 1969-
Publisher: Berklee Press
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 193
Subjects: Music trade; Sound recording industry
Notes: Includes index
Table of contents: title: Music like water : the future of music is mobile, diverse, and ubiquitous; title: A digital music primer; title: Music today; title: The ubiquity of water; title: Utilities; title: Music : a product or service?; title: Wild card : the universal mobile device (UMD); title: 2. Our top-10 truths of the music business; title: 3. Futurizing some popular music industry myths; title: 4. The future of music marketing and promotion; title: Traditional radio : the death of the DJ; title: Internet radio and podcasting : the infinite array of choices; title: Satellite radio : the return of the DJ; title: Music television : what a lovely ride it was; title: Sponsorship : the lure of cool; title: Direct marketing : knowing your customers; title: Video games : targeting players with new music; title: Cell phones and wireless : direct marketing on steroids; title: Marketing lessons from the porn business; title: 5. The future of music distribution and acquisition; title: The demise of the CD; title: The end of the replacement cycle; title: The changing face of music retail; title: The future of music retailing; title: What not to do : the criminalization of file-sharing; title: 6. The digital kids and the changing marketplace; title: The 'net generation'; title: File-sharing; title: Too much money; title: Mixed messages : have your cake and eat it?; title: Oldies but goldies; title: Music companies must embrace the digital future; title: 7. A new music economy; title: Long time gone : a perfectly broken system; title: Pennies from heaven; title: Independent labels; title: Live performance and touring merchandising; title: Mixtapes, MP3 Blogs, and file-sharing; title: CD pricing; title: Singles pricing; title: Compensation; title: Music like water : why can't file-sharing be a winner for everybody?; title: New operating mantras; title: New licensing approaches; title: A digital utility license for media companies; title: A new type of music company; title: 8. How technology will rewire the music business; title: Historical perspectives; title: Technology in the hands of artists; title: The ravages of free; title: The digital chastity belt; title: Honey vs. the stick; title: Music recommendation music recognition; title: Digital A&R empowerment; title: Upgradeable music : try-and-buy models; title: Integrated music experiences; title: 9. Mega trends that will impact the future of music; title: The accelerating pace and scope of diversity; title: The changing paradigms of work and leisure; title: The unobtrusive expansion of technology; title: The overload of information and media; title: The surveillance society and concerns of privacy; title: Heart over brain; title: 10. Onto the future