Sources of innovativeness
Subtitle: an integrated empirical study
By: by P. M. Parker and M. Sarvary.
Contributors: Sarvary, Miklos.; INSEAD.
Edition: Rev. ed.
Series: Working papers / INSEAD -- 98/16/MKT; Working papers -- 98/16/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng
Notes: Revised version of 96/72/TM.