A multivariate approach to segmenting arts audiences
By: by Alan R. Andreasen and Russell W. Belk
Contributors: Belk, Russell W. joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 511; Faculty working papers -- no. 511.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1978
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Notes: Includes bibliographical references (p. [27-28]).