Services marketing
Subtitle: integrating customer focus across the firm
By: Valarie A. Zeithaml, Mary Jo Bitner
Contributors: Bitner, Mary Jo
Edition: 2nd ed
Publisher: Irwin/McGraw-Hill
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 620
Subjects: Service industries -- Marketing; Customer services; Marketing
Notes: Includes bibliographical references and index