Markets for consumer products in India
By: S.L. Rao & I. Natarajan
Contributors: Natarajan, I.
Edition: 1st ed.
Publisher: Global Business Press under arrangement with AIMA-CME
Published: 1994
Place of publication: Delhi
Language: eng
Number of pages: 90
Subjects: Marketing; Forecasting; Consumer goods; Consumers; Retail trade
Description: Based on household consumption surveys conducted by the National Council of Applied Economic Research, 1985/86-1992/93.
Notes: "Information on India's vast market potential in total terms and for specific products"--Cover.

"A book under AIMA-CME's open management series"--T.p. verso.

Includes bibliographical references (p. 77).