Basic marketing research
Subtitle: using Microsoft Excel data analysis
By: Alvin C. Burns, Ronald F. Bush, Judith Nash
Contributors: Bush, Ronald F.; Nash, Judith, 1951-
Edition: Canadian ed.
Publisher: Pearson Canada
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 515
ISBN-13: 9780135063842
Copyright date: 2012
Subjects: Marketing research; Marketing; Recherche; Microsoft Excel (Computer file); Microsoft Excel (Fichier d'ordinateur)
Notes: Includes student access kit to the companion website.

Includes bibliographical references and indexes.