Museum management and marketing
By: edited by Richard Sandell and Robert R. Janes.
Contributors: Sandell, Richard, 1967-; Janes, Robert R., 1948-
Publisher: Routledge
Published: 2007
Place of publication: Milton Park, Abingdon, Oxon; New York
Language: eng
Number of pages: 420
ISBN-13: 9780415396288; 9780415396295
Subjects: Museums -- Management; Museums -- Marketing
Description: Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.
Notes: Simultaneously published in the USA and Canada.

Includes bibliographical references and index.
Table of contents: title: Complexity and creativity in contemporary museum management; title: Leading change : why transformation efforts fail; title: From being about something to being for somebody : the ongoing transformation of the American museum; title: Museums : challenges for the 21st century; title: Embracing organizational change in museums : a work in progress; title: Glenbow staff perspectives; title: The effective management of museums : cohesive leadership and visitor focused public programming; title: The university art museum : defining purpose and mission; title: Strategic management for visitor-oriented museums : a change of focus; title: Liberty Science Center in the United States : a mission focused on external relevance; title: Measuring social value; title: Beyond big and awesome : Outcome based evaluation; title: The strategic significance of workforce diversity in museums; title: Volunteers in the heritage sector : a neglected audience; title: Emotional intelligence, passion, and museum leadership; title: Visionary leadership and missionary zeal; title: Interim directorships in museums : their impact on individuals and significance to institutions; title: The marketing approach in museums; title: Can museums be all things to all people? : mission, goals, and marketing's role; title: Strangers, guests, or clients? : visitor experiences in museums; title: Museum marketing : understanding different types of audiences; title: Expanding the museum audience through visitor research; title: Revisiting membership scheme typologies in museums and galleries; title: A delicate balance : museums and the marketplace; title: The impact of free entry to museums.