Moving forward in service quality research
Subtitle: measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link
By: A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry
Contributors: Zeithaml, Valarie A; Berry, Leonard L., 1942-
Series: Report -- no. 94-114; Report (Marketing Science Institute) -- no. 94-114
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 54
Subjects: Customer services; Marketing research; Consumer behavior
Notes: "Working paper."

"September 1994"--Cover

Includes bibliographical references (p. 52-54)