ʻEḳronot ha-siṿuḳ
By: Filip Ḳoṭler, Gari Armsṭrong ; ʻarikhah miḳtsoʻit, Rafi Ben Yosef ; me-Anglit, Aryeh Marzel
Edition: Hadpasah 4.
Publisher: Makhon le-firyon ha-ʻavodah ṿeha-yitsur, ha-Merkaz le-nihul ʻisḳi-shiṿuḳi
Published: 1994
Place of publication: Tel Aviv
Language: heb
Subjects: Marketing
Work titles: Principles of marketing
Notes: Translation of: Principles of marketing.

"Targum meha-mahad. ha-reviʻit."--On cover.