Marketing management issues in ambulatory health care
By: Charles D. Schewe, editor.
Contributors: Schewe, Charles D., 1942-; American Association for Advances in Health Care Research. Conference
Publisher: Haworth Press
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 198
Subjects: Ambulatory medical care -- Marketing -- Congresses.; Ambulatory medical care -- Management -- Congresses.; Ambulatory Care -- collected works.; Marketing of Health Services -- collected works.
Notes: Includes bibliographical references (p. 196).
"Presented at the Annual Conference of the American Association for Advances in Health Care Research, held in Snowbird, Utah, in April 1990"--Pref.
"Has also been published as Journal of ambulatory care marketing, volume 4, number 2, 1991"--T.p. verso.