Measuring the effect of retail store promotions on brand and store substitution
By: V. Kumar and Robert P. Leone
Contributors: Leone, Robert P.; Marketing Science Institute. Research Program
Series: Report -- no. 89-100; Report (Marketing Science Institute) -- no. 89-100.
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 185
Subjects: Brand choice; Sales promotion; Retail Stores; Consumers' preferences
Notes: Cover title.

"Reprinted with permission from the 'Journal of marketing research' vol. XXV (May 1988)"--1st prelim p.

"Marketing Science Institute, Research Program"--Cover.

Includes bibliographical references (p. 185).