Franchising McChurch
Subtitle: feeding our obsession with easy Christianity
By: Thomas White & John M. Yeats.
Contributors: Yeats, John M.
Edition: 1st ed.
Publisher: David C. Cook
Published: 2009
Place of publication: Colorado Springs, Co
Language: eng
Format: Paperback
Number of pages: 238
ISBN-13: 9781434700049
Subjects: Church growth; Church marketing
Description: This book takes an honest look at the rise of consumer-minded ministries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelism; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths. -- from back cover.
Notes: Includes bibliographical references.
Table of contents: title: Growing waistlines in the church buffet line: an introduction to the McChurch; title: 1. Over one billion served: effective vs. efficient churches; title: 2. Do I get fries with that?: predictability in the pew; title: 3. Supersized for the kingdom: counting the numbers; title: 4. Have it my way: control and the church; title: Section two: eating while driving: theological and practical ramifications of McChurch; title: 5. Chicken McWhat?: the by-products of McChurch; title: 6. Another milkshake, but where's the beef?: sugar or sustenance in the teaching of the Church?; title: 7. Happy meals for all?: Theotainment in the Church; title: 8. The multisite movement: feeding consumerism; title: 9. Expanding the Franchise: extending your brand or the Kingdom's?; title: 10. The coming of McDemoninations: how multisite strategies may bring the end of Church autonomy; title: 11. Quitting McChuch.