Market response models for the analysis of new products
By: [by] Glen L. Urban.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 336-68; Working paper (Sloan School of Management) -- 336-68.
Publisher: M.I.T.]
Published: 1968
Place of publication: [Cambridge
Language: eng
Number of pages: 21
Subjects: New products.