Contemporary marketing
By: Louis E. Boone, David L. Kurtz.
Contributors: Kurtz, David L., joint author.
Edition: 3d ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1980
Place of publication: Hinsdale, Ill
Number of pages: 536
ISBN-13: 9780030513916
Subjects: Marketing.