Public Relations Metrics
Subtitle: Research and Evaluation (Lea's Communication Series)
Contributors: Betteke van Ruler (Editor); Ana Tkalac Vercic (Editor); Dejan Vercic (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: February 12, 2008
Language: eng
Format: Hardcover
Number of pages: 296
ISBN-13: 9780805862720
Subjects: Communication Studies; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Public Relations; Public Relations