Measuring product development time to improve the development process
By: Abbie Griffin
Series: Report / Marketing Science Institute -- no. 93-118; Report (Marketing Science Institute) -- no. 93-118
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: New products -- Management
Notes: "October 1993."

"Working paper."

Includes bibliographical references (p. 35-37)