Market response models
Subtitle: econometric and time series analysis
By: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz.
Contributors: Parsons, Leonard J.; Schultz, Randall L.
Series: International series in quantitative marketing
Publisher: Kluwer Academic Publishers
Published: 1990
Place of publication: Boston
Language: eng
Number of pages: 388
Subjects: Market surveys -- Econometric models.; Sales forecasting -- Econometric models.; Time-series analysis.
Notes: Bibliography: p. 339-380.
"ISQM2"--P. [4] of cover.
Includes indexes.