How hits happen
Subtitle: forecasting predictability in a chaotic marketplace
By: Winslow Farrell.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 236
Subjects: Consumer behavior -- Forecasting; Sales forecasting; Adaptive control systems
Notes: Includes bibliographical references (p. 217-223) and index.