From customer retention to a holistic stakeholder management system
Subtitle: living a vision
By: [edited by] Margit Huber, Susanne O'Gorman.
Contributors: Huber, Margit, 1963-; O'Gorman, Susanne.
Publisher: Springer
Published: 2008
Place of publication: Berlin
Language: eng
Number of pages: 203
ISBN-13: 9783540774297
Subjects: Customer relations; Customer loyalty; Consumer satisfaction -- Research; Total quality management
Notes: Includes bibliographical references.