Eruʻim ba-hiṿuḳ
By: ʻarakh Graham G'eḳson
Publisher: Makhon le-firyon ha-ʻavodah ṿeha-yitsur, ha-Merkaz le-nihul ʻisḳi-shiṿuḳi
Published: 1994
Place of publication: Tel Aviv
Language: heb
Subjects: Marketing; Case studies