Marketing practices and principles
By: Ralph E. Mason, Patricia Mink Rath, Herbert L. Ross ; consultant, Peter G. Haines ; [illustrator, Anne Gayler].
Contributors: Rath, Patricia Mink, joint author.; Ross, Herbert L., 1929- joint author.
Edition: 3d ed.
Publisher: Gregg Division, McGraw-Hill
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 424
Subjects: Marketing.
Notes: Includes bibliographical references and index.
Second ed. published in 1974 under title: Marketing and distribution.
Includes index.