Ekh le-hatsliaḥ bi-mekhirot
Subtitle: ṭekhniḳot ṿe-raʻyonot maʻaśiyim le-haśagat hatslaḥah bi-mekhirot
By: Meʼir Liraz.
Publisher: Hotsaʼat Liraz
Published: 1999
Place of publication: Tel Aviv
Language: heb
Number of pages: 160
Subjects: Marketing; Sales promotion