Marketing in practice, 2002-2003
By: Gill Kelley and Mike Hyde.
Contributors: Hyde, Mike.; Chartered Institute of Marketing.
Series: CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford
Language: eng
Number of pages: 202
Subjects: Marketing.
Notes: At top of cover: 2002 certificate syllabus.

Published on behalf of the Chartered Institute of Marketing.

Includes bibliographical references and index.