Choosing what I want versus rejecting what I don't want
Subtitle: an application of decision framing to product option choice decisions
By: C. Whan Park, Sung Youl Jun, Deborah J. MacInnis
Contributors: Jun, Sung Youl; MacInnis, Deborah J; Marketing Science Institute
Series: Report -- no. 99-124; Report (Marketing Science Institute) -- no. 99-124
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 49
Subjects: Consumers' preferences; Consumer behavior
Notes: "Working paper."

Includes bibliographical references (p. 47-49)