After sixty
Subtitle: marketing to baby boomers reaching their big transition years
By: Leslie M. Harris, Michelle Edelman, editors.
Contributors: Harris, Leslie M.; Edelman, Michelle.
Publisher: Paramount Market Publishing, Inc.
Published: 2006
Place of publication: Ithaca, NY
Language: eng
Number of pages: 194
ISBN-13: 9780978660208
Subjects: Marketing.; Market segmentation.; Baby boom generation.; Older consumers -- United States.; Consumer behavior -- United States.
Description: Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
Notes: Includes bibliographical references and index.