Market Intelligence
Subtitle: How and Why Organizations Use Market Research (Market Research in Practice Series)
Publisher: Kogan Page
Published: June 1, 2004
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780749442019
Subjects: Market research; Marketing - Research; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / Research; Marketing research
First sentence: This is an unusual book because it is written from the client's perspective.