Informativ reklam kontra konsumentupplysning
Subtitle: studium av kommunikatoreffekter i en valsituation.
By: [Av] Mats Håkansson [och] Peter Högberg.
Contributors: Högberg, Peter, 1944- joint author.
Series: Studier i ekonomisk psykologi,; 68
Publisher: Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm (EFI)
Published: 1970
Place of publication: Stockholm
Language: swe
Number of pages: 30
Subjects: Advertising.; Consumer protection.
Notes: Bibliography: leaf 30.