Interfunctional rivalry and the use of market information by R&D managers
Subtitle: the effects of managerial actions
By: Elliot Maltz, William E. Souder, Ajith Kumar
Contributors: Souder, Wm. E.; Kumar, Ajith, 1955-; Marketing Science Institute
Series: Report -- no. 99-123; Report (Marketing Science Institute) -- no. 99-123
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Marketing -- Management; Research, Industrial -- Management; Marketing research; Industrial management
Other titles: Interfunctional rivalry and the use of market information by R and D managers
Notes: "Working paper."

Includes bibliographical references (p. 31-36)