Comportement de l'acheteur
By: Bernard Pras, Jean-Claude Tarondeau.
Contributors: Tarondeau, Jean-Claude.
Series: Administration des entreprises
Publisher: Sirey
Published: 1981
Place of publication: Paris
Language: fre
Number of pages: 354
Subjects: Shopping.; Consumers -- Attitudes.; Motivation research (Marketing); Advertising -- Psychological aspects.
Notes: Includes bibliographies and indexes.