Advertising handbook for retail merchants
Subtitle: you're the secret ingredient in good ads
By: Judy Young Ocko, M.L. Rosenblum
Contributors: Rosenblum, Morris L
Edition: [Rev. and expanded.]
Publisher: National Retail Merchants Association
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 125
Subjects: Advertising -- Handbooks, manuals, etc; Sales promotion; Retail trade
Other titles: You're the secret ingredient in good ads