E-marketing
Subtitle: concepts, methodologies, tools, and applications
By: Information Resources Management Association, editor
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 1485
ISBN-13: 9781466615984; 9781466615991; 9781466616004
Subjects: Electronic commerce; Internet marketing
Description: "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
Notes: Includes bibliographical references and index.