Marketing for dummies
By: by Alexander Hiam
Series: --For dummies
Publisher: IDG Books; For Dummies
Published: 1997
Place of publication: Foster City, Calif
Language: eng
Number of pages: 378
ISBN-13: 9781568846996
Subjects: Marketing; Management; Advertising; Gestion; Marketing of Health Services
Notes: Includes index.
Table of contents: title: Why you need a marketing program; title: Basic marketing strategy : find a need and fill it; title: Advanced strategy : define your message; title: Let's get creative; title: Marketing communication : writing and design; title: Marketing research : customers, competitors, and industries; title: Marketing on the web; title: Print advertising; title: Radio and television advertising; title: Outdoor advertising : billboards, banners, signs, and more; title: Publicity, premiums, and word of mouth; title: Special events and trade shows; title: Pricing and price-based promotions; title: Developing, naming, and managing your products; title: Packaging and labeling : dressing products for success; title: Distribution, retail, and point of purchase; title: Sales and service essentials; title: Direct marketing via advertising, telemarketing, and direct mail; title: (More than) ten ways to save money in marketing; title: Ten common marketing mistakes; title: Appendix. Writing a marketing plan.