The cool factor
Subtitle: building your brand's image through partnership marketing
By: Del Breckenfeld.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 266
ISBN-13: 9780470371961
Subjects: Branding (Marketing); Brand name products; Imagery (Psychology)
Notes: Includes bibliographical references and index.