Marketing research
Subtitle: a computer-assisted approach
By: D.A. Schellinck, R.N. Maddox.
Contributors: Maddox, R. N. 1938-
Series: The Dryden Press series in marketing
Publisher: Dryden
Published: 1987
Place of publication: New York; London
Language: eng
Number of pages: 224
Subjects: Marketing -- Data processing.; Microcomputers.