Some aspects of the experimental approach in marketing, with particular reference to its role in pricing.
Series: [University Microfilms, Ann Arbor, Mich.] Publication -- no. 22,077.
Publisher: University Microfilms
Published: 1957
Place of publication: Ann Arbor
Language: eng
Format: Microform
Subjects: Marketing.; Pricing.
Notes: Microfilm copy (positive) of typescript.

Collation of the original: 253 ℗ . illus.

Thesis--State University of Iowa.

Abstracted in Dissertation abstracts, v. 17 (1957) no. 9, p. 1294.