Global Marketing
Subtitle: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: April 7, 2005
Language: eng
Format: Hardcover
Number of pages: 664
ISBN-13: 9780072961805
Subjects: Sales & marketing; Marketing - Multilevel; Export marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; International - Marketing; Business & Economics / Marketing / International; Management