Critical Readings
Subtitle: Media and Audiences
Edition: 1 edition
Publisher: Open University Press
Published: December 1, 2003
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780335211678
Subjects: Sociology, Social Studies; Social Science; Sociology; Mass Media - General; Media Studies; Performing Arts / Mass Media; Anthropology - Cultural
First sentence: By the late 1940s, two approaches to audience research had been firmly established.