Advertising Media Planning
Subtitle: A Brand Management Approach
Publisher: M.E. Sharpe
Published: September 2003
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780765613097
Subjects: Advertising; Advertising industry; Media Studies; Marketing - General; Brand name products; Social Science; Business / Economics / Finance; Sociology; Performing Arts/Dance; Advertising & Promotion; Advertising media planning; Marketing