Predicting the responses to advertising themes from sentence completions or direct attitude questions about an advertised product
By: by Jennifer S. Macleod.
Contributors: Advertising Research Foundation
Series: Advertising Research Foundation. Report
Publisher: Advertising Research Foundation
Published: 1958
Place of publication: New York
Language: eng
Number of pages: 12
Subjects: Advertising -- Automobile industry and trade.; Advertising copy.
Notes: Bibliography: leaves 11-12.