Experiential marketing
Subtitle: how to get customers to sense, feel, think, act, and relate to your company and brands
By: Bernd H. Schmitt.
Publisher: Free Press
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 280
Subjects: Brand name products -- Marketing; Corporate image
Description: "Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
Notes: Includes bibliographical references (p. 255-265) and index.