Marketing
By: Henry Assael.
Series: The Dryden Press series in marketing
Publisher: Dryden Press; Harcourt Brace College Publishers
Published: 1998
Place of publication: Forth Worth
Language: eng
Number of pages: 300
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.
"Portions of this work were published in previous editions"--T.p. verso.