Rediscovering the Essentiality of Marketing
Subtitle: Proceedings of the 2015 Academy of Marketing Science  World Marketing Congress
Publisher: Springer
Published: Jul 29, 2016
Format: hardcover
Number of pages: 987
ISBN-13: 9783319298764
Notes: Source title: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (Developments in ... of the Academy of Marketing Science)