Die französische Marketingsprache
Subtitle: eine diachrone Untersuchung ihrer Terminologie anhand der "Revue française du marketing" (1960-2000)
By: Regina Hänchen.
Series: Sprache im Kontext -- Bd. 13
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2002
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 190
Subjects: Revue française du marketing.
Notes: Includes bibliographical references (p. 141-155) and index.