The Milk Mustache Book (Abridged - Scholastic/55M)
Subtitle: A Behind-The-Scenes Look at America's Favorite Advertising Campaign
Publisher: Ballantine Books
Published: March 2, 1999
Format: Paperback
ISBN-13: 9780345915962
Subjects: Popular Culture - General; Social Science / Popular Culture; Pop Arts / Pop Culture
First sentence: You're probably going to hate me, but I've never dieted a day in my life.