1990 Ama Winter Educators' Conference "Marketing Theory and Applications" (Ama Winter Educators' Conference)
Contributors: Robert E. Spekman (Contributor)
Publisher: Amer Marketing Assn
Published: April 1990
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780877572053
Subjects: Marketing; Congresses; Marketing-research; Reference