The big book of marketing
Subtitle: lessons and best practices from the world's greatest companies
By: edited by Anthony G. Bennett
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 464
ISBN-13: 9780071621250
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing overview; title: Organizational responsibility; title: Strategic planning; title: Branding; title: Marketing research; title: Consumer purchasing behavior; title: Organizational purchasing behavior; title: Marketing communications management; title: Sales; title: Advertising; title: Public relations; title: Promotional marketing; title: Direct marketing; title: Brand ambassadors; title: Product management; title: Product development; title: Product packaging; title: Product pricing; title: Product quality; title: Supply chain management; title: Wholesaling; title: Warehousing; title: Transportation; title: Store retailing; title: Internet retailing.