Counter strategies in global markets
By: Olaf Ploetner
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: Basingstoke; New York
Language: eng
Number of pages: 170
ISBN-13: 9780230301313
Subjects: Case studies; Industrial marketing
Description: "Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets."--Publisher's website.
Notes: Includes bibliographical references (p. 161-166) and index.
Table of contents: title: The new competition; title: On war and strategies; title: No-frills technology; title: Complex service solutions; title: Perspectives.