The Manager's Guide to Distribution Channels
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 23, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780071428682
Subjects: Sales & marketing; Industries - Retailing; Marketing Management; Merchandising; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing channels; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General
First sentence: For products or services to be successful in the marketplace, they must be a where and a how for customers who want to buy them.