Advertising
By: by John S. Wright and Daniel S. Warner.  With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan.
Contributors: Warner, Daniel S., joint author.
Series: McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1962
Place of publication: New York
Language: eng
Number of pages: 590
Subjects: Advertising.
Notes: Includes bibliographies.