Marketing environment
By: Mike Oldroyd.
Contributors: Chartered Institute of Marketing.
Series: CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Amsterdam; London
Language: eng
Number of pages: 399
Subjects: Market surveys.; Marketing -- Management.; Market surveys -- Examinations -- Study guides.; Marketing -- Management -- Examinations -- Study guides.
Genres: Study guides.
Notes: For the 2003-2004 Certificate syllabus.

Previous ed.: 2002.

Includes index.

Published on behalf of the Cartered Institute of Marketing.