Consumer decision processes
Subtitle: marketing and advertising implications
By: [by] Francesco M. Nicosia
Contributors: University of California, Berkeley. Graduate School of Business Administration; University of California, Berkeley. Survey Research Center
Series: Prentice-Hall international series in management; Prentice-Hall behavioral sciences in business series; Prentice-Hall international series in management; Prentice-Hall behavioral sciences in business series
Publisher: Prentice-Hall
Published: 1966
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 284
Subjects: Consumers; Consumption (Economics); Consumer behavior
Notes: "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."

Bibliography: p. 247-272.