Bringing geographical information systems into business
By: David J. Grimshaw.
Edition: 2nd ed.
Publisher: John Wiley
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 346
Subjects: Business -- Research -- Data processing.; Marketing research -- Data processing.; Geographic information systems.; Decision support systems.; Management information systems.; Decision support systems.; Geographic information systems.; Management information systems.; Business -- Research -- Data processing.; Marketing research -- Data processing.
Description: "Over the last few years, Geographical Information Systems (GIS) have become less expensive and easier to use, and the tremendous potential of GIS to boost business productivity is finally being realized. Incorporating the latest developments in GIS technology and applications, this book explores what GIS has to offer companies in many different areas of industry today and how it can be successfully integrated into existing business operations."--BOOK JACKET.
Notes: Includes bibliographical references and index.