Marketing in the long run
Subtitle: proceedings of the Second Workshop on Historical Research in Marketing
By: co-sponsored by Michigan State University and the American Marketing Association, held at the Kellogg Center for Lifelong Education, MSU, April 28-30, 1985 ; edited by Stanley C. Hollander, Terence Nevett.
Contributors: Hollander, Stanley C., 1919-; Nevett, T. R.; Michigan State University.; American Marketing Association.
Publisher: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University
Published: 1985
Place of publication: East Lansing, MI
Language: eng
Number of pages: 493
Subjects: Marketing -- History -- Congresses.; Advertising -- History -- Congresses.; Entrepreneurship -- History -- Congresses.
Notes: Includes bibliographies.
Errata slip inserted.