New ideas for successful marketing
Subtitle: proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois
By: edited by John S. Wright and Jac L. Goldstucker.
Contributors: Wright, John Sherman, 1920-; Goldstucker, Jac L.
Publisher: American Marketing Association
Published: 1966
Place of publication: Chicago
Language: eng
Number of pages: 786
Subjects: Marketing -- Congresses.
Notes: Includes bibliographical references and index.
Last section has subtitle: Defense space supplement.