Marketing, 1776-1976 and beyond
Subtitle: 1976 marketing educators conference proceedings
By: edited by Kenneth L. Bernhardt.
Contributors: Bernhardt, Kenneth L., 1944-
Series: Series - American Marketing Association ; 39; Series (American Marketing Association) ;; no. 39.
Publisher: American Marketing Assn.
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 684
Subjects: Marketing -- Congresses.; Marketing -- Study and teaching -- Congresses.; Marketing -- United States -- Congresses.
Notes: Includes indexes.