An eye for an eye
Subtitle: impact of sequelization and comparison in advertisements on consumer's perception of brands
By: Patrali Chakrabarty, Bibek Banerjee
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2010-08-01
Publisher: Indian Institute of Management
Published: 2010
Place of publication: Ahmedabad
Language: eng
Format: [microform] :
Number of pages: 40
Subjects: Comparative advertising
Notes: "Research and publications."

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Includes bibliographical references (p. 36-40).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2013. 1 microfiche Master microform held by: DLC.