Gabler, Kompakt-Lexikon Marketing
Subtitle: 4.670 Begriffe nachschlagen, verstehen, anwenden
By: von Ludwig G. Poth ; Gudrun S. Poth ; Marcus Pradel
Contributors: Poth, Gudrun S.; Pradel, Marcus
Edition: 3., Aufl.
Publisher: Gabler
Published: 2008
Place of publication: Wiesbaden
Language: ger
Number of pages: 504
ISBN-13: 9783834901415
Subjects: Wo rterbuch; Marketing; Theorie; Deutschland
Other titles: Kompakt-Lexikon Marketing