The handmade marketplace
By: Kari Chapin
Edition: Second edition, updated & revised.
Publisher: Storey Publishing
Published: 2014
Language: eng
Number of pages: 247
ISBN-13: 9781612123356
Subjects: Marketing; Selling; Handicraft; Handicraft industries
Other titles: How to sell your crafts locally, globally, and online
Description: Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money -- and even to make a full-time living -- from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.
Notes: Includes index.

"Featuring new online stategies and crafter profiles."

Includes bibliographical references and index.
Table of contents: title: Pt. 1.  Getting to know yourself and your business; title: Setting the scene for success; title: Branding your business; title: Establishing basic business practices; title: Pt. 2.  Spreading the word - and images; title: Marketing basics; title: Your craft community; title: Blogging; title: Advertising and publicity; title: Social media; title: Pt. 3.  Getting down to selling; title: The craft fair scene; title: Selling in online stores; title: Selling in brick-and-mortar stores; title: Get creative : Other selling options and opportunities.