Service-oriented strategies in industrial marketing
By: Christian Grönroos.
Series: Swedish School of Economics and Business Administration working papers,; Meddelanden från Svenska handelshögskolan ;; 134 (1985); Meddelanden från Svenska handelshögskolan ;; 134.
Publisher: Swedish School of Economics and Business Administration
Published: 1985
Place of publication: Helsingfors
Language: eng
Number of pages: 26
Subjects: Service industries -- Marketing.
Notes: Bibliography: p. 22-26.
"April 1985"