Sold on radio
Subtitle: advertisers in the golden age of broadcasting
By: Jim Cox.
Publisher: McFarland & Company; McFarland
Published: 2008
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 332
ISBN-13: 9780786433919
Subjects: Radio advertising -- United States -- History -- 20th century; Radio broadcasting -- United States -- History -- 20th century
Description: "This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
Notes: Includes bibliographical references and index.