Linking marketing and corporate planning
Subtitle: issues in strategic marketing
By: Fred D. Wiersma
Edition: Rev.
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 81-76; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 81-76
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1981
Place of publication: Boston, Mass. (Soldiers Field, Boston, Mass. 02163)
Language: eng
Number of pages: 37
Notes: Bibliography: leaves [35]-37.