Marketing research essentials
By: Carl D. McDaniel, Roger H. Gates
Contributors: Gates, Roger H.
Edition: 3rd ed.
Publisher: Wiley
Published: 2001
Place of publication: New York [etc]
Language: eng
Number of pages: 489
ISBN-13: 9780470002407
Subjects: Marketing; Marktonderzoek
Notes: Includes bibliographical references and index.