The Customer Century 
Subtitle: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) (Routledge Corporate Communication Series)
Publisher: Routledge
Published: January 2000
Language: eng
Number of pages: 256
ISBN-13: 9780415921992
First sentence: They came from Alaska and Florida, some from as far away as Taiwan, to an assembly plant in the middle of the American South, on their own nickel.