Crisis management in the age of social media
By: Louis Capozzi and Susan R. Rucci
Contributors: Rucci, Susan R.
Edition: 1st ed.
Series: Public relations collection; 2013 digital library; Public relations collection
Publisher: Business Expert Press
Published: 2013
Place of publication: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Language: eng
Number of pages: 142
ISBN-13: 9781606495810; 9781606495803
Subjects: Crisis management; Social media; BUSINESS & ECONOMICS; Industrial Management; Management; Management Science; Organizational Behavior
Description: Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
Notes: Title from PDF title page (viewed August 2, 2013).

Part of: 2013 digital library.

Includes bibliographical references (pages 133-139) and index.
Table of contents: title: 1. The age of the instant crisis; title: 2. Susan G. Komen's "Race for the headlines"; title: 3. #DearNetflix: I am cancelling my subscription! Signed social media; title: 4. To tweet or not to tweet?; title: 5. Bank of America stands down; title: 6. The friendly skies turn ugly; title: 7. Racing from the storm; title: 8. A less than "progressive" approach; title: 9. "Refrigerator gate" in China; title: 10. Herding cats, the challenge of controlling employees; title: 11. Crisis planning in the conversation age; title: Notes; title: References; title: Index.