Retail advertising and sales promotion
By: Charles M. Edwards, Jr., Carl F. Lebowitz.
Contributors: Lebowitz, Carl F., joint author.
Edition: 4th ed.
Publisher: Prentice-Hall
Published: 1981
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 531
Subjects: Advertising.; Retail trade.
Notes: Includes index.