Big brands, big trouble
Subtitle: lessons learned the hard way
By: Jack Trout.
Publisher: Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 223
Subjects: Brand name products; Success in business; Competition
Notes: Includes index.
Table of contents: title: The most popular mistakes and their high cost; title: General Motors: forgetting what made them successful; title: Xerox: predicting a future that never came; title: Digital equipment corporation: from number two to nowhere; title: AT&T: from monopoly to mess; title: Levi Strauss: ignoring competition is bad for your business; title: Crest Toothpaste: look, ma, no leadership; title: Burger King: always under new management; title: Firestone: dead brand driving; title: Miller Brewing: a "Miller" too far; title: Marks & Spencer: a bad case of "top-down" thinking; title: Trouble in the wind: brands with unresolved problems; title: An army of consultants: but no one to help; title: Boards of directors: but no one to help; title: Wall Street: nothing but trouble; title: Knowing your enemy can keep you out of trouble; title: The bigger they are, the harder to manage; title: Trouble begins and ends with the CEO.