Lan hai ce lüe
Subtitle: kai chuang wu ren jing zheng de quan xin shi chang
By: Jin Weican, Moboni he zhu ; Huang Xiuyuan yi = Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by W. Chan Kim and Renée Mauborgne.
Contributors: Mauborgne, Renée.; Huang, Xiuyuan.
Edition: Di 1 ban
Series: Cai jing qi guan -- 316
Publisher: Tian xia yuan jian chu ban gu fen you xian gong si; Tian Xia Wen Hua
Published: 2005
Place of publication: Taibei Shi
Language: chi
Number of pages: 355
Subjects: New products.; Market segmentation.
Work titles: Blue ocean strategy.
Description: 25, 355 p. : 23 cm
Notes: Translation of: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.

Includes bibliographical references (p. 331-349).