Marketing and the "quality of life"
By: by George Fisk
Series: Working paper / Management Research Center, School of Management, Syracuse University ; WP 78-4; Working paper series (Syracuse University. Management Research Center) -- WP 78-4.
Publisher: Management Research Center, School of Management, Syracuse University
Published: 1978
Place of publication: Syracuse, N.Y
Language: eng
Subjects: Marketing; Social aspects; Quality of life
Notes: "Paper presented at American Marketing Association workshop on marketing and the quality of life, April, 1978."