Hub culture
Subtitle: the next wave of urban consumers
By: Stan Stalnaker.
Publisher: Wiley
Published: 2002
Place of publication: Singapore
Language: eng
Number of pages: 197
Subjects: Consumer behavior -- Social aspects.; Consumers -- Psychology.; Consumption (Economics) -- Social aspects.; Consumption (Economics) -- Psychological aspects.; Marketing.
Notes: Includes index.
Table of contents: title: The new composite; title: Branding 101: all about odd; title: It's expensive being me; title: Urban intellectual property legends; title: Passport please; title: Electronic Friend Network (EFN); title: Evolving communications and the role of corporations; title: Relationships; title: Work it, baby; title: Anonymous proximity; title: XTREME leisure; title: Popsicle backlash; title: How to build a phenomenon on a shoestring; title: The future in general.