Using Smart Cards to Gain Market Share
Publisher: Gower Publishing Company
Published: May 2000
Language: eng
Format: Hardcover
Number of pages: 127
ISBN-13: 9780566083150
Subjects: Business strategy; Credit & credit institutions; Sales & marketing; Customer Service; Marketing; Business & Economics; Business / Economics / Finance; Personal Finance; Marketing - General; Management - General; Customer services; Smart cards
First sentence: Every time, you use your credit card a complex interaction takes place between yourself, the retailer, your respective banks and a number of intermediaries that allows the process to function smoothly.