Marketing theory
Subtitle: evolution and evaluation
By: Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett.
Contributors: Gardner, David Morgan, 1936-; Garrett, Dennis E.
Publisher: Wiley
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 231
Subjects: Marketing.
Notes: Bibliography: p. 203-231.