Strategic newspaper marketing
By: Don E. Schultz.
Contributors: International Newspaper Marketing Association.
Edition: 1st ed.
Publisher: International Newspaper Marketing Association
Published: 1990
Place of publication: Reston, Va
Language: eng
Number of pages: 124
Subjects: Newspapers -- Marketing.
Other titles: Newspaper marketing.
Notes: Includes bibliographical references.
"Published for distribution at the 60th Annual INMA International Conference by INMA"--T.p. verso.