The Hard Truth About Soft-Selling
Subtitle: Restoring Pride & Purpose to the Sales Profession
Edition: 1 edition
Publisher: Behavioral Sciences Research Press, Inc.
Published: January 20, 2006
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9780935907087
Subjects: Marketing - General; Business & Economics; Business/Economics; Sales & Selling - General
First sentence: A new kind of sales training program emerged on the American business scene in the early 1970s.