Business-to-business Marketing
Subtitle: Relationships, Systems And Communications
Edition: 4Rev Ed edition
Publisher: Financial Times/Prentice Hall
Published: November 2004
Language: eng
Format: Paperback
Number of pages: 380
ISBN-13: 9780273682790
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Business Communication - General; Marketing - General; Public Relations; General; Communication in marketing; Marketing channels; Sales promotion