Marketplace measurement
Subtitle: tracking and testing advertising and other marketing effects
By: James F. Donius.
Contributors: Association of National Advertisers.
Publisher: Association of National Advertisers
Published: 1986
Place of publication: New York, NY (155 E. 44th St., New York 11710)
Language: eng
Number of pages: 206
Subjects: Advertising campaigns -- Evaluation.; Market surveys -- Evaluation.
Other titles: Tracking and testing advertising and other marketing effects.
Notes: Bibliography: p. 204-206.
Spine title: Tracking and testing advertising and other marketing effects.