21 trends in food marketing for the 21st century
By: by John L. Stanton and Richard J. George (Department of Food Marketing, Saint Joseph's University)
Publisher: Raphel Pub.
Published: 1997
Place of publication: Atlantic City, NJ
Language: eng
Number of pages: 141
Subjects: Food; Marketing; Forecasting; Supermarkets
Other titles: Twenty one [sic] trends in food marketing for the 21st century; Twenty-one trends in food marketing for the 21st century
Notes: Includes bibliographical references.
Table of contents: title: Convenience food will become even more important; title: Eating out will be an adventure; title: Regional foods and ingredients will rise in popularity; title: Upscale casual dining will move to center stage; title: Everyone will try to sell consumers their next meal; title: Expect a backlash against "health" foods; title: Exotic fruits and vegetables become the norm; title: Vending will be ubiquitous; title: The supermarket labyrinth will disappear; title: The Hispanic minority becomes a major player; title: New beverages will replace traditional choices; title: Look for more meatless meals from non-vegetarians; title: Meals become social opportunities again; title: A renewed interest in physical fitness; title: Retailer brands will become the new "gold standard"; title: Delighting customers will be the new frame of reference; title: High tech becomes commonplace; title: Supermarkets will finally discover their customers; title: Schizophrenic food shopping behavior will be normal; title: Different foods become more important than more food; title: Baby boomers become grandparents.