An evaluation of the factors affecting the selection of market entry method in non-domestic markets
By: Jeryl Whitelock, David Jobber.
Contributors: Jobber, David.; University of Salford. Department of Business & Management Studies.; North-West Centre for European Marketing.
Series: Working papers / University of Salford Department of Business and Management Studies -- No.9302; Working papers -- No.9302.
Publisher: University of Salford Department of Business and Management Studies; North-West Centre for European Marketing
Published: 1993
Place of publication: Salford
Language: eng