The connectors
Subtitle: how the world's most successful businesspeople build relationships and win clients for life
By: Maribeth Kuzmeski.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470488188
Subjects: Relationship marketing; Business communication
Notes: Includes index.
Table of contents: title: The common denominator of greatness and success : it's not money, it's people!; title: You can be a connector even if you're not a natural people person : how social intelligence makes a major difference in business; title: The connector IQ assessment : am I socially intelligent?; title: The red zone connectors formula : the principles for building valuable relationships; title: Develop a true "what's in it for them" mentality : focusing on others brings more for you; title: Listen! Curiously listen!; title: Important questions to ask that attract connections; title: Getting the sale to close itself : using creative strategies to sell without selling; title: Create a memorable experience : differentiating yourself by the impact you leave on others; title: Gain a stream of profitable referrals : the litmus test for relationship success.