Marketing research for the marketing and advertising executive
By: Neil Bruce Holbert, Robert J. Golden, Mark M. Chudnoff.
Contributors: Golden, Robert J.; Chudnoff, Mark M.; American Marketing Association. New York Chapter.
Publisher: American Marketing Association, New York Chapter
Published: 1981
Place of publication: New York, N.Y. (420 Lexington Ave., New York 10170)
Language: eng
Number of pages: 315
Subjects: Marketing research.
Notes: Includes index.