The "Hierarchy of advertising effects"
Subtitle: an aggregate field test of temporal precedence
By: by Rajeev Batra and Wilfried R. Vanhonacker
Contributors: Vanhonacker, Wilfried R.; Avis-Rent-A-Car System; Columbia University. Graduate School of Business
Series: Working paper series in marketing / Avis Rent a Car System, Inc -- 86-AV-5; Working paper series in marketing -- 5, 1986
Publisher: Columbia Business School
Published: 1986
Place of publication: New York, N.Y
Language: eng
Number of pages: 44
Subjects: Advertising; Psychological aspects; Consumers; Research; Human information processing; Consumers' preferences; Brand choice; Time-series analysis
Notes: "March 1986."

Bibliography: leaves 28-32.