Doing business globally.
Series: Lessons learned
Publisher: Harvard Business Press
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 96
ISBN-13: 9781422126479
Subjects: International trade; International business enterprises
Description: 'Doing Business Globally' is aimed at a professional audience. It includes interviews with Philip Kotler from the Kellogg School of Management, Sir David Bell from Pearson, Maurice Levy from Publicis and Sir Michael Rake from KPMG.