Blogging and other social media
Subtitle: exploiting the technology and protecting the enterprise
By: by Alex Newson, with Deryck Houghton and Justin Patten.
Contributors: Houghton, Deryck.; Patten, Justin.
Publisher: Ashgate; Routledge; Gower
Published: 2008
Place of publication: Aldershot, Hants, England
Language: eng
Number of pages: 186
ISBN-13: 9780566087899
Subjects: Business communication -- Blogs; Blogs; Social media; Business enterprises -- Blogs
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to blogs; title: Creating a blog; title: Writing a blog; title: Enhancing the experience; title: Is blogging worthwhile for a business?; title: Introduction to social media; title: Professional networks for businesses; title: Industry specific professional networks; title: Wikis; title: Online office applications; title: Podcasting; title: Social bookmarking and online content democracy; title: Forerunners to social media; title: Social media aggregators; title: Social tools inside the enterprise; title: Elements of enterprise; title: Examples and conclusion; title: The law of social media; title: Online reputation.