Consumer driven electronic transformation
Subtitle: applying new technologies to enthuse consumers and transform the supply chain
By: Georgios J. Doukidis, Adam P. Vrechopoulos, editors.
Contributors: Doukidis, Georgios I., 1958-; Vrechopoulos, Adam P.
Publisher: Springer
Published: 2005
Place of publication: Berlin; New York, NY
Language: eng
Number of pages: 256
Subjects: Business logistics -- Management
Notes: Includes bibliographical references.