Introduction to search engine marketing and AdWords
Subtitle: a guide for absolute beginners
By: Todd Kelsey
Publisher: Apress
Published: 2017
Language: eng
Number of pages: 131
ISBN-13: 9781484228470
Subjects: Google AdWords; Internet marketing; Web search engines
Description: Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Notes: Includes index.
Table of contents: title: Introduction; title: Quickstart; title: Launching a campaign; title: Monitoring a campaign; title: Keywords; title: campaign strategies; title: Ad extensions; title: Getting certified.