E-commerce coming into its own
By: editor, Blanton K. Nescott
Publisher: Nova Science Publishers
Published: 2011
Place of publication: Hauppauge, NY
Language: eng
ISBN-13: 9781600219917
Subjects: Electronic commerce
Notes: Includes index.
Table of contents: title: Analyzing online behavior / Geoffrey van Meer; title: The implications of diversity in e-commerce / Gloria Moss; title: Trust, deception and security in e-commerce / Zhaohao Sun, Yuenan Li, Shuliang Zhao; title: Designing a tailored cache document replacement policy to promote the sales of a B2C website / Toly Chen, Yi-Chi Wang; title: The world according to YouTube : explaining the rise of online participative video / Jacques Bughin.