Marketing mix decisions
Subtitle: new perspectives and practices
By: editors Roger A. Kerin, Rob O'Regan.
Contributors: Kerin, Roger A.; O'Regan, Rob, 1961-
Publisher: American Marketing Association
Published: 2008
Place of publication: Chicago, Ill
Language: eng
Subjects: Marketing -- Decision making; Marketing -- Management; Marketing -- Costs
Notes: Includes bibliographical references and index.