The Power of Conjoint Analysis Insight into preference, choice and trade-off
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740302141
Table of contents: title: Sisältö; title: Introduction; title: The Role of Statistics in Market Research; title: An Outline of Conjoint Analysis; title: Sample Size Considerations:; title: Case Studies; title: Private Sector Case Study: The Bundling of Digital Services; title: Public Sector Case Study: Exercising Choice for Specialist Healthcare Treatment; title: Generic Conjoint Techniques; title: Reflection and the Way Forward; title: Bibliography; title: Biography