Marketing management
By: Donald S. Tull, Lynn R. Kahle.
Contributors: Kahle, Lynn R.
Series: The Macmillan series in marketing
Publisher: Macmillan; Collier Macmillan
Published: 1990
Place of publication: New York; London
Language: eng
Number of pages: 779
Subjects: Marketing -- Management.
Notes: Includes bibliographies and indexes.