Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector
By: Preeta H. Vyas.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper -- W.P. no. 2005-09-08
Publisher: Indian Institute of Management
Published: 2005
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 13
Subjects: Conjoint analysis (Marketing); Consumers' preferences.
Notes: Includes bibliographical references (leaf 13).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2007. 1 microfiche. Master microform held by: DLC.