Profitable direct marketing
Subtitle: how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies
By: Jim Kobs.
Publisher: Crain Books
Published: 1979
Place of publication: Chicago, Ill
Language: eng
Number of pages: 312
Subjects: Direct marketing -- United States.; Direct marketing -- United States -- Case studies.
Notes: Bibliography: p. 300-302.
Includes index.