POP de li lun yu shi ji =
Subtitle: Point of purchase
By: Su Zongxiong zhu.
Edition: Zai ban.
Publisher: Bei wu chu ban shi ye gu fen you xian gong si
Published: 1980
Place of publication: Taibei Shi
Language: chi
Number of pages: 265
Subjects: Commercial art.; Advertising, Point-of-sale.
Other titles: P.O.P. de li lun yu shi ji.; Point of purchase.
Notes: Bibliography: p. 265.
In Chinese.