Positioning tourism destinations
By: Allen Z. Reich.
Series: Advances in tourism applications series -- v. 4
Publisher: Sagamore
Published: 1999
Place of publication: Champaign, Ill
Language: eng
Number of pages: 134
Subjects: Tourism -- Marketing.; Positioning (Advertising)
Other titles: Positioning of tourist destinations
Notes: Includes bibliographical references (p. [121]-130) and index.