The consumer fashion change agent: a theoretical conceptualization and empirical identification
By: by George B. Sproles and Charles W. King.
Contributors: King, Charles W., joint author.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 65
Subjects: Fashion.; Clothing and dress -- Psychological aspects.; Consumers.
Notes: Bibliography: p. 63-65.