Contemporary advertising
By: Courtland L. Bovée, William F. Arens.
Contributors: Arens, William F.
Edition: 2nd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1986
Place of publication: Homewood, Ill
Language: eng
Number of pages: 629
Subjects: Advertising.
Other titles: Advertising.
Notes: Bibliography: p. [631]-[633].
Includes index.