The Great Tween Buying Machine
Subtitle: Capturing Your Share of the Multi-Billion-Dollar Tween Market
Publisher: Kaplan Business
Published: May 1, 2004
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780793185993
Subjects: Sales & marketing; Consumer Behavior - General; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Market segmentation; Business & Economics / Marketing / General; Marketing - General; Child consumers
First sentence: In writing this book, we were confronted with the task of challenging our own conventional and intuitive thinking about tweens.