Defining, measuring and managing brand equity
Subtitle: summary of a Marketing Science Institute conference held March 1-3, 1988 in Austin,Texas
By: [edited by] Lance Leuthesser.
Contributors: Leuthesser, Lance.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- 88-104
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng