Advertising
By: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Contributors: Allen, Chris T.; Semenik, Richard J.
Publisher: South-Western College Pub.
Published: 1998
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 623
Subjects: Advertising.
Notes: Includes bibliographical references and indexes.
System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.