Promotion
Subtitle: a guide to effective promotional planning, strategies, and executions
By: Dan Ailloni-Charas.
Series: Ronald series on marketing management,
Publisher: Wiley
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 281
Subjects: Marketing.; Sales promotion.
Description: This text is intended to provide a theoretical and practical view of the practice of promotion. Covered in detail are all the aspects of a promotional campaign. It also discusses different promotional methods such as premiums , sweepstakes, contests and coupon programs.
Notes: Includes bibliographies and indexes.
"A Ronald Press publication."