Legal aspects of marketing strategy
Subtitle: antitrust and consumer protection issues
By: Louis W. Stern, Thomas L. Eovaldi.
Contributors: Eovaldi, Thomas L.
Series: The Prentice-Hall series in marketing; Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1984
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 550
Subjects: Trade regulation -- United States.; Marketing -- Law and legislation -- United States.; Antitrust law -- United States.; Consumer protection -- Law and legislation -- United States.
Notes: Includes bibliographical references and index.