The persuasive edge
Subtitle: the executive's guide to speaking and presenting
By: Myles Martel
Edition: Rev. ed.
Publisher: Ballantine Books
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 323
ISBN-13: 9780449903339
Subjects: Persuasion (Rhetoric); Communication in management
Description: "Prepare a complete start-to-finish communication campaign to maximize your persuasiveness, build customer confidence, overcome speech anxiety, use the mass media effectively"--Cover.
Notes: "A revised and expanded edition of the formerly titled Before you say a word"--Cover.

Includes bibliographical references (p. 311-313) and index.