Marketing des services
Subtitle: le défi relationnel
By: Michel Langlois et Gérard Tocquer.
Contributors: Tocquer, Gérard.
Publisher: G. Morin
Published: 1992
Place of publication: Boucherville, Québec
Language: fre
Number of pages: 188
Subjects: Customer relations.; Marketing.; Service industries -- Marketing.; Service industries -- Quality control.
Notes: Comprend des réf. bibliogr. et un index.