Cases in international business strategy
By: Werner Ketelhöhn and Jan Kubes ; with special contributions by James C. Ellert, George Taucher and Dominique Turpin.
Contributors: Kubeš, Jan.
Series: B H contemporary business series
Publisher: Butterworth Heinemann
Published: 1995
Place of publication: Oxford; Boston
Language: eng
Number of pages: 479
Subjects: International business enterprises -- Management -- Case studies.; Strategic planning -- Case studies.
Notes: Includes bibliographical references and index.