Using the microcomputer in marketing
By: Lynn K. Parkinson and Stephen T. Parkinson.
Contributors: Parkinson, Stephen T. 1951-
Series: The McGraw-Hill marketing series
Publisher: McGraw-Hill
Published: 1987
Place of publication: London; New York
Language: eng
Number of pages: 158
Subjects: Marketing -- Data processing; Microcomputers
Notes: Includes bibliographical references and index.