Essentials of consumer behavior
By: Carl E. Block, Kenneth J. Roering.
Contributors: Roering, Kenneth J., joint author.; Engel, James F.
Publisher: Dryden Press
Published: 1976
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 414
Subjects: Consumer behavior.; Marketing research.
Notes: Includes bibliographical references and index.
"Based on Engel, Kollat, and Blackwell's: Consumer behavior."