Marketing and society: the challenge.
By: Edited for the American Marketing Association by Robert J. Lavidge and Robert J. Holloway.
Contributors: Holloway, Robert J., joint comp.
Series: AMA reprint series
Publisher: R. D. Irwin
Published: 1969
Place of publication: Homewood, Ill
Language: eng
Number of pages: 216
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.