Military strategy and business: is the methaphor still in use?
Subtitle: A study of the strategic discourse of the grocery and software industries
By: Caitriona Ryan.
Contributors: University College Dublin. Department of Business Administration.
Series: MBS Thesis -- 1965
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 96
Subjects: Computer software industry.; Grocery trade.; Military art and science.; Strategic planning.
Notes: Thesis submitted to Department of Business Administration.

Thesis (MBS) University College Dublin, 1998.