Applied advertising and marketing for college and university study
Subtitle: a noteworthy example of modern methods ...
Contributors: Benson, Gamble & Crowell, Chicago
Edition: 2d ed., prepared by Benson, Gamble & Crowell, Chicago ...
Publisher: Parker Pen Co.
Published: 1920
Place of publication: Janesville, Wis
Language: eng
Number of pages: 28
Subjects: Advertising
Notes: Running title: Advertising and merchandising campaign on the Parker duofold fountain pen.