Integration marketing
Subtitle: how small businesses become big businesses : and big businesses become empires
By: Mark Joyner.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470454596
Subjects: Strategic planning; Marketing; Small business; Big business
Notes: Includes bibliographical references and index.
Table of contents: title: Digital new school meets profitable old school : new school gets schooled; title: A real-life yoda and billion dollar businesses; title: How integration marketing transformed a self-confessed geek into one of history's most influential people; title: Talking the business growth talk : the language of integration marketing; title: Why strategic integration marketing? : three magic words; title: Taking that first step forward : creating your integration marketing growth strategy; title: More words that matter : the language of integration; title: Minimizing guesswork, maximizing growth : using the integration marketing score; title: Google, snoop dogg and some bling-bling : clever integration marketing tactics everywhere you look.