Introduction to Marketing I 2e (MKTG 1010)
Edition: 2nd EDITION
Publisher: NSCC Libraries Pressbooks
Published: 2021
Language: eng
Format: Ebook
ISBN-13: 9781990641176
Copyright date: 2021 NSCC &amp; Lumen Learning
Subjects: Sales and marketing management; Business studies: general
Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. &lt;br /&gt;See also &lt;em&gt;&lt;a href="https://pressbooks.nscc.ca/nsccprinciplesofmarketingpartwo2e/"&gt; Introduction to Marketing II 2e (MKTG 2005) &lt;/a&gt;&lt;/em&gt;.&lt;br /&gt;Supplementary teaching resources available.