Innovation in marketing
By: edited by Peter Doyle and Susan Bridgewater.
Contributors: Bridgewater, Susan.; Doyle, Peter, 1943 June 23-2003.; Chartered Institute of Marketing.
Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1998
Place of publication: Oxford; Boston
Language: eng
Number of pages: 225
Subjects: Marketing -- Management -- Case studies.; Service industries -- Marketing -- Case studies.; Technological innovations -- Marketing -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.
"Published in association with the Chartered Institute of Marketing."