The effect of fast market responsiveness on supply partnerships
By: Alexandra J. Campbell
Series: Report -- no. 95-112; Report (Marketing Science Institute) -- no. 95-112
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Customer relations -- Mathematical models; Package goods industry -- Europe; Plastics in packaging -- Marketing
Notes: "Working paper."

"October 1995."

Includes bibliographical references (p. 29-36)