Leading Product Development
Subtitle: The Senior Manager's Guide to Creating and Shaping the Enterprise
Publisher: Free Press
Published: September 7, 2007
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9781416576341
Subjects: Development - Business Development; Entrepreneurship; Manufacturing; Business & Economics / Development & Growth; Business & Economics / Marketing / General; Business & Economics : Entrepreneurship; Technology : Manufacturing; Industrial Management; Production & Operations Management; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: Whether it is a Pentium chip from Intel or a birdhouse with a "Spanish tile roof" from Rubbermaid, the successful new product both satisfies and delights customers.