Seminar on Facing up to the Challenges in Retailing
Subtitle: winning and keeping customers in the rapidly changing retail environment : Rome, Italy, 8th-10 November 1995.
Contributors: ESOMAR.
Publisher: E.S.O.M.A.R.
Published: 1995
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 214
Subjects: Retail trade -- Congresses.; Marketing -- Congresses.
Other titles: Facing up to the challenges in retailing, November 1995.
Notes: Includes bibliographical references.