The Butterfly Customer
Subtitle: Capturing the Loyalty of Today's Elusive Customer
Publisher: John Wiley & Sons
Published: November 13, 1997
Language: eng
Number of pages: 264
ISBN-13: 9780471641971
First sentence: The Butterfly Customer has absolutely no regard for the psycho-graphic or demographic profiles you have so carefully constructed.
Description: "But the very survival of your business depends on having a base of faithful and constant customers. So, how do you attract these elusive creatures to your business and, more importantly, how do you keep them coming back without having to lower your profits in providing spectacular and expensive feats of service?" "The Butterfly Customer: shows how to provide a predictable, consistent service experience for your customers that will build their trust and loyalty - and make you money; provides a proven process - the "3-D Audit"--To evaluate the consistency between what you promise to your customers and what you actually deliver; features examples of actual companies and what they are doing to capture customers' loyalty; and gives practical advice that any business can use, regardless of size or industry sector."--Jacket.