Soap, sex, and cigarettes
Subtitle: a cultural history of American advertising
By: Juliann Sivulka.
Publisher: Wadsworth Pub. Co.
Published: 1998
Place of publication: Belmont, CA
Language: eng
Number of pages: 448
Subjects: Advertising -- United States -- History; Advertising -- Social aspects -- United States
Description: "From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind." "Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want."--BOOK JACKET.
Notes: Includes bibliographical references (p. [429]-435) and index.