Retail management
Subtitle: satisfaction of consumer needs
By: Raymond A. Marquardt, James C. Makens, Robert G. Roe.
Contributors: Makens, James C., joint author.; Roe, Robert G., joint author.
Edition: 2d ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1979
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 663
Subjects: Retail trade -- Management.
Notes: Includes bibliographical references and index.