Seminar on Below-the-Line and Sponsoring
Subtitle: the use of promotion and sponsorship in the marketing mix, Milan, Italy, 6th-8th November 1985.
Publisher: ESOMAR
Published: 1985
Place of publication: Amsterdam, Netherlands
Language: eng
Number of pages: 270
Subjects: Sales promotion -- Congresses.; Advertising -- Congresses.; Marketing -- Congresses.
Other titles: Sponsorship in the marketing mix.
Notes: Includes bibliographical references.