Doing Well While Doing Good
Subtitle: The Marketing Link Between Business & Nonprofit Causes
Publisher: Prentice Hall Trade
Published: October 1992
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9780132198745
Subjects: Social responsibility of business; Marketing; Corporate Philanthropy; Business / Economics / Finance; Business/Economics; United States; Social responsibility of busin; Development - Sustainable Development; Charities & voluntary services; Sales & marketing; Charitable contributions; Corporations