Selling the Invisible
Subtitle: A Field Guide to Modern Marketing
Edition: 1 edition
Publisher: Texere
Published: March 1, 2001
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781587990663
Subjects: Sales & marketing; Professional Development; Careers - General; Business & Economics; Business / Economics / Finance; Career/Job; Sales & Selling - Techniques; Customer Service; Marketing - General; Education / Professional Development
First sentence: In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.