Covariates of product innovation
Subtitle: an empirical assessment
By: by Noel Capon [and others]
Contributors: Avis-Rent-A-Car System; Columbia University. Graduate School of Business
Series: Working paper series in marketing / Avis Rent a Car System, Inc -- 86-AV-4; Working paper series in marketing -- 4, 1986
Publisher: Columbia Business School
Published: 1986
Place of publication: New York, N.Y
Language: eng
Number of pages: 38
Subjects: New products; Diversification in industry; Product management; Competition; Strategic planning; Analysis of covariance
Notes: "March 1986."

Bibliography: leaves 24-26.