Market research in practice
Subtitle: a guide to the basics
By: Paul Hague, Nick Hague & Carol-Ann Morgan.
Contributors: Hague, Nick, 1974-; Morgan, Carol-Ann, 1958-
Series: Market research in practice series
Publisher: Kogan Page
Published: 2004
Place of publication: London; Sterling, VA
Language: eng
Number of pages: 244
Subjects: Marketing research
Notes: Includes bibliographical references (p. 221-235) and index.
Table of contents: title: Introduction; title: Market research design; title: Desk research; title: Focus groups; title: Depth interviewing; title: Observation; title: Sampling and statistics; title: Questionnaire design; title: Face-to-face interviewing; title: Telephone interviewing; title: Self-completion questionnaires; title: E-surveys; title: Data analysis; title: Reporting.