How much is enough?
Subtitle: getting the most from your advertising dollar
By: John Philip Jones.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1992
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 382
Subjects: Advertising
Notes: Includes bibliographical references (p. [347]-370) and index.