Marketing for the mental health professional
Subtitle: an innovative guide for practitioners
By: David P. Diana.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470560914
Subjects: Mental health services -- Marketing; Mental Health Services -- organization & administration; Achievement; Marketing of Health Services; Professional-Patient Relations
Description: "There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value-based services in the mental health practice. Filled with real-life stories and helpful tips, this book presents tools for generating better publicity, conducting a job search, understanding the value propositions, and engaging with clients for long-term success for both new and seasoned practitioners."--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Preface.; title: PART ONE: NEW BEGINNINGS.; title: CHAPTER 1: INTRODUCTION.; title: Beginning the Exploration.; title: Clearing to Create Opportunity.; title: Secrets of Success and the Sales Stigma.; title: Chapter 1 Summary.; title: CHAPTER 2: MARKETING AND THE MENTAL HEALTH PROFESSION: A POWERFUL COMBINATION.; title: Demystifying the Marketing Process.; title: Exploring the New Marketing Model.; title: Where Can Marketing Take You?; title: Chapter 2 Summary.; title: CHAPTER 3: HOW TO SELL MENTAL HEALTH SERVICES: FIVE ELEMENTS OF SUCCESS.; title: A New Sales Philosophy for Mental Health Professionals Creating a Buying. Environment through Client-Based Selling.; title: Element 1: Sell the Way People Want to Buy.; title: Element 2: The Power of Presence.; title: Element 3: Give Value and Business Will Follow!; title: Element 4: Arouse "Want" and "Need" in Others.; title: Element 5: Go Above and Beyond and Be Remembered!; title: Chapter 3 Summary.; title: PART TWO: THE PSYCHOLOGY OF SUCCESS.; title: CHAPTER 4: FINDING YOUR POWER: THE SOCIAL DYNAMICS OF POWER, INFLUENCE AND PERSUASION.; title: What Do We Mean by Power & Why Does it Matter for Your Practice?; title: Translating Power into Influence and Success.; title: Using the Power of Groups.; title: Opening the Door to Bigger Opportunities.; title: The Intrigue of the Unfinished.; title: Teaser Campaigns in Mental Health.; title: The Use of Framing in the Mental Health Profession.; title: Understanding How People Make Purchasing Decisions Practical Techniques. for Using Personal Power Effectively.; title: Chapter 4 Summary.; title: CHAPTER 5: FINDING YOUR PLACE IN THE FIELD: EFFECTIVE STRATEGIES FOR BUILDING CREDIBILITY & EARNING AUTHORITY.; title: Building a Foundation for Professional Success.; title: Change the Way You Work in the Profession.; title: Build Expertise by Finding Your Market Niche.; title: Turn Your Knowledge & Expertise into Value for Clients.; title: Become Published: You Have Unique Opportunities!; title: The Art of Public Speaking.; title: Slideshow Design Principles That Say "Wow".; title: Chapter 5 Summary.; title: CHAPTER 6: UNDERSTANDING BUYING MOTIVES IN BEHAVIORAL HEALTHCARE.; title: Trigger Points In Mental Health.; title: Lessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages.; title: Prospecting: How to Sell Your Services to the "Right" People.; title: Chapter 6 Summary.; title: CHAPTER 7: SALES & MARKETING FOR MENTAL HEALTH ORGANIZATIONS.; title: Building Successful Partnerships.; title: Client Based.; title: Selling for Admissions Departments.; title: Chapter 7 Summary.; title: PART THREE: THE FUTURE OF SUCCESS.; title: CHAPTER 8: SOCIAL NETWORKING IN THE MENTAL HEALTH PROFESSION.; title: How Do I Find The Time?; title: Blogging for the Mental Health.; title: Professional Understanding RSS Feeds.; title: Online Newsletter Subscription Tools.; title: TWITTER and the Mental Health Profession.; title: Business Networking & Online Forums.; title: Chapter 8 Summary.; title: CHAPTER 9: SELLING YOURSELF IN TODAY'S JOB MARKET.; title: What The Future Of Job Searching.; title: Looks Like "We Can Rebuild Him": Launching a Transformational Campaign.; title: Glimpsing the Future.; title: Exploring Your Interests & Developing a Career.; title: Plan Goal Writing Selling Yourself: Four Essential Tips To Getting Hired.; title: Networking Skills that Lead to Long Term Success.; title: Chapter 9 Summary.; title: CHAPTER 10: BUILD A BETTER WEBSITE: WEBSITE ESSENTIALS FOR MENTAL HEALTH PROFESSIONALS.; title: Web Design.; title: Question & Answers.; title: Chapter 10 Summary.; title: CHAPTER 11: SERVICE TRENDS WITHIN OUR CHANGING INDUSTRY.; title: The Internet and the Window of Opportunity.; title: The Rise of Professional Coaching.; title: Online Psychotherapy.; title: Online Treatment programs.; title: Online Training: A Unique Way to Promote Your Services.; title: Chapter 11 Summary.; title: CHAPTER 12: CONCLUSION.; title: Recommended Reading.; title: Business Development Worksheets and Exercises.; title: Index.