Branding for entrepreneurs (and intrapreneurs)
Subtitle: from small business to big brand
By: Catherine Kaputa
Publisher: Nicholas Brealey Pub.
Published: 2012
Place of publication: Boston, MA
Language: eng
ISBN-13: 9781857885811
Subjects: Branding (Marketing); Success in business
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword; title: Introduction; title: What's the brand idea?; title: The alchemy of the brand entrepreneur; title: Power positioning; title: The making of a brand's verbal identity; title: Creating your brand's look and feel; title: Pimp my brand!; title: Brand big! : boldly marketing the brand; title: Company culture : one team with one dream; title: What's your pitch?; title: Take the "work" out of networking; title: From small business to big brand; title: About the author; title: Acknowledgements; title: Notes; title: Index.