Symposium on measurement of consumer wants
Subtitle: presented at the fifty-fourth annual meeting, American Society for Testing Materials, Atlantic City, N. J., June 21, 1951.
Published: 1952
Place of publication: Philadelphia
Language: eng
Number of pages: 61
Subjects: Market surveys.; Consumers.; Interviewing.
Other titles: Measurement of consumer wants.
Notes: Bibliography: p. 59-60.
"Arranged for the Adminstrative Committee on Ultimate Consumer Goods."