Boomerism
Subtitle: business targets retirees
By: Canadian Broadcasting Corporation
Contributors: Canadian Broadcasting Corporation; Films for the Humanities & Sciences (Firm)
Series: Fortune hunters: turning trends into profits; COH 416 (NU course); MGT 481 (NU course); MKT 200 (NU course); MKT 201 (NU course); MKT 402A (NU course); MKT 420 (NU course); MKT 434 (NU course); MKT 440A (NU course); MKT 443 (NU course); MKT 446 (NU course); MKT 620 (NU course); MKT 634 (NU course); MKT 635 (NU course); MKT 447 (NU course); SOC 325 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2009
Place of publication: Hamilton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 24
Subjects: Baby boom generation; Case studies; Older consumers; Consumer behavior; Market segmentation; Small business; Entrepreneurship; Businesspeople; Interviews; Success in business
Other titles: Business target retirees; Fortune hunters (Television program)
Description: "Baby Boomers control a large portion of North America's disposable income, so catering to their needs and wants has created many business opportunities. This program focuses on danceScape, a dance school that is capitalizing on Boomers' interest in fun physical fitness. Also profiled on the show are millionaires Ken Sim and John DeHart of Nurse Next Door, a home healthcare provider poised to become an industry leader across North America. The guest experts in this episode of Fortune Hunters are Lina Ko, creator of the Boomer-marketing blog boomerwatch.ca, and Robert Herjavec, of the business reality show Dragons' Den."--Container.
Notes: Originally broadcast on the television program Fortune hunters.

This disc is a recorded DVD and may not play on all DVD players or drives.

Host, Dianne Buckner.

DVD-R.

Closed-captioned.