Internationale Sortimentsgestaltung und -steuerung auf Basis von Category Management
By: Zsuzsa Németh
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd. 3368 = -- Publications universitaires Européennes. Série V, Sciences économiques, gestion d'entreprise -- v. 3368 = -- European university studies. Series V, Economics and management -- v. 3368
Publisher: Lang
Published: 2010
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 346
ISBN-13: 9783631610848
Subjects: Product lines; Management; Retail trade
Notes: Originally presented as the author's thesis (doctoral)--Universität Tübingen, 2010.

Includes bibliographical references (p. 321-346).