STUDY OF NURSING SCHOOL OFFICIAL'S PERCEPTIONS OF RECRUITING MALES INTO THE NURSING PROFESSION.
Contributors: Peabody College For Teachers Of Vanderbilt University.
Published: 1989
Number of pages: 142
Subjects: Health Sciences, Nursing.; Education, Administration.; Education, Higher.
Description: This study examined the effectiveness of recruiting techniques utilized by nursing programs to attract male candidates. Data were gathered from a stratified random sample of 100 baccalaureate nursing programs throughout the United States. Nursing program directors and recruiters were queried about use and perceived effectiveness of 25 recruiting techniques presented in a forced-choice Likert-scale questionnaire. The majority of techniques utilized by a large number of nursing programs tended to be the ones with the highest perceived effectiveness. Recruiting of nursing students continues to focus on students in the traditional candidate pool graduating from high school.

No recruiting techniques were perceived by program directors and recruiters to be moderately high or high, nor low or moderately low, in productivity as measured by combined responses. Recruiters and program directors were in general agreement about the effectiveness of recruiting techniques and also achieved consensus concerning the importance of male recruitment to increase enrollments. Networking was the most important factor in recruiting male candidates to nursing programs, and networking with individuals who influenced students making career-selection decisions emerged the major construct.

Recommendations for further research in this area include: (1) Performing a similar study on baccalaureate nursing schools that maintain male enrollment of greater than 10%. (2) Expanding this research, using the same data collection instrument, to examine the recruiting practices of associate degree programs of nursing. (3) Conducting research on male nursing students, currently enrolled in programs, to determine the recruiting methods having the greatest influence on their decision to enter nursing. (4) Examining the existing relationship between male students selecting nursing as a career and high school guidance counselors. (5) Studying the perception of the recruiting role of nursing alumni. (6) Studying the effect of female and male nursing program recruiters on the male and female high school population.
Notes: Source: Dissertation Abstracts International, Volume: 50-10, Section: B, page: 4450.

Thesis (ED.D.)--PEABODY COLLEGE FOR TEACHERS OF VANDERBILT UNIVERSITY, 1989.

School code: 0074.