Do-it-yourself advertising, direct mail, and publicity
Subtitle: ready-to-use templates, worksheets, and samples for creating ads, direct mail pieces, press releases, and other promotional items
By: Sarah White & John Woods.
Contributors: Woods, John A.
Series: The Adams business advisor
Publisher: Adams Pub.
Published: 1996
Place of publication: Holbrook, Mass
Language: eng
Number of pages: 492
Subjects: Advertising, Direct-mail.; Sales promotion.; Advertising copy.
Notes: Includes index.