Marketing
Subtitle: the core
By: Roger A. Kerin ... [et al.].
Edition: Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2005
Place of publication: Toronto
Language: eng
Number of pages: 482
ISBN-13: 9780070922976
Subjects: Textbooks; Marketing; Manuels
Notes: Includes chiefly bibliographical "Chapter notes" (p. 446-459) and index.