Consumer behavior and the behavioral sciences
Subtitle: theories and applications
By: edited by Steuart Henderson Britt.
Contributors: Britt, Steuart Henderson, 1907-
Series: The Wiley marketing series
Publisher: Wiley
Published: 1966
Place of publication: New York
Number of pages: 592
Subjects: Consumers; Consumption (Economics)
Notes: Bibliography : p. 585-587.