Lifestyle Marketing
Subtitle: Reaching the New American Consumer
Publisher: Praeger Publishers
Published: October 30, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781567206401
Subjects: Family & Health; Sales & marketing; United States; Consumers' preferences; Business / Economics / Finance; Business & Economics; Target marketing; Business/Economics; Marketing - Research; Market segmentation; Business & Economics / Marketing / General; Marketing - General; Consumer behavior
First sentence: Forty years ago, firms often produced and sold a single product aimed at the mass market since firms believed all customers had similar needs and wants.