Marketing research
Subtitle: an aid to decision making
By: Alan T. Shao, Kevin Zheng Zhou.
Edition: 3rd ed.
Publisher: Thomson
Published: 2007
Place of publication: Mason, OH
Language: eng
Number of pages: 460
ISBN-13: 9781592602872
Subjects: Marketing research.
Notes: "Atomic Dog"--Cover.

"Instructions for accessing online edition included"--Cover.

Includes bibliographical references and index.