A handbook of the politics of campaigning and winning elections
Subtitle: the essential guide to campaigns and elections
By: Kwadwo Adom Tufuor
Publisher: Nana Poti Pub. Co.
Published: 2000
Place of publication: Accra, Ghana
Language: eng
Number of pages: 67
Subjects: Political campaigns; Handbooks, manuals; Campaign management
Other titles: Essential guide to campaigns and elections
Notes: Includes bibliographical references (p. 66-67).
Table of contents: title: Campaign planning; title: Strategy; title: Raising funds for the candidate; title: Advertising and the use of the media; title: Communication skills and political campaign speeches; title: Ethnicity, ethnocentrism and elitism; title: Party splits, pragmatic defections, party fusions and coalitions; title: Getting the field ready.