Innovation
Subtitle: breakthrough ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid
By: edited by Rosabeth Moss Kanter, John Kao, Fred Wiersema.
Contributors: Kanter, Rosabeth Moss.; Kao, John J.; Wiersema, Frederik D.
Edition: 1st ed.
Series: BusinessMasters
Publisher: HarperBusiness
Published: 1997
Place of publication: New York, NY
Language: eng
Number of pages: 192
Subjects: Technological innovations -- United States -- Management -- Case studies; Manufactures -- United States -- Technological innovations -- Management -- Case studies; New products -- United States -- Management -- Case studies
Description: This book brings together in one place, for quick reference and instant access, the best practices of today's industry leaders and business's most visionary thinkers. Full of conceptual insight, how-to tools and techniques, real examples, and proven strategies for creating, managing, and sustaining processes that result in long-lasting new product successes, this book is the definitive source on innovative thinking in business today. You'll also discover why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; why managers must learn to operate more intuitively; why cross-functional teams are more productive than any other organizational configuration; and how fostering a competitive internal environment results in a healthy, creative tension and hungry, entrepreneurial employees.--[book jacket].
Notes: Includes index.