The Brain Supremacy
Publisher: Oxford University Press
Published: 2012
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780199603374
Description: "Advances in physics, chemistry and other natural sciences have given us extraordinary control over our world. But today the balance of power in the sciences is changing, as research on the brain and mind has produced important breakthroughs in our understanding of ourselves and of our environment. As a result, funding and researchers are pouring into the field of neuroscience. The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from scientific research and from the popular media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. Kathleen Taylor presents the implications of this amazingly powerful new research clearly and entertainingly. Science has already altered how we behave. Soon it will be able to change who we are. For the first time, we may be able to cure devastating diseases, take a pill to boost our own intelligence, and much more. Looking to this exhilarating but also troubling future, Taylor sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives. What will the new science mean for us, as individuals, consumers, parents, and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media--promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results? An illuminating account of both cutting-edge neuroscience and the future of this field, The Brain Supremacy offers an eye-opening look at the astonishing power of science to affect our lives."--Publisher's website.

In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry, and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to our environments, but to us. In recent years funding and effort poured into brain research. We are entering the era of the brain supremacy. What will the new science mean for us, as individuals, consumers, parents and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media - promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results? The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from the scientific literature and the media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. The implications of this amazingly powerful new research are clearly and entertainingly presented. Looking to the future, the book sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives.