The evolution of Shell's stakeholder approach
Subtitle: a case study
By: Jane Wei-Skillern
Contributors: Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 04-063; Social enterprise series -- no. 30; Working paper (Harvard Business School. Division of Research) -- no. 30; Working paper (Harvard Business School. Division of Research) -- 04-063
Publisher: Division of Research, Harvard Business School
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 26
Subjects: Case studies; Shell Oil Company
Description: Shell's efforts to integrate the stakeholder management approach into its business practice worldwide involved the gradual development of a long-term, comprehensive strategy. This paper draws on stakeholder mangement theory and Shell's experience to identify critical factors that contribute to the process of institutionalizing the principle of stakeholder management in a global company. A key lesson to be drawn from the case is the necessity of ensuring that the process allows for continous learning, adaptation, and refinement.
Notes: Includes bibliographical references.