The complete guide to publicity
Subtitle: maximize visibility for your product, service, or organization
By: Joe Marconi.
Publisher: NTC Business Books
Published: 1999
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 239
Subjects: Publicity.
Description: "The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities."--BOOK JACKET.
Notes: Includes bibliographical references (p. 229) and index.