Bunka no chikara
Subtitle: karuchuraru māketingu no hōhō
By: Aoki Sadashige
Edition: Shohan
Series: NTT Shuppan raiburarī rezonanto -- 044; NTT Shuppan raiburarī rezonanto -- 44.
Publisher: NTT Shuppan
Published: 2008
Place of publication: Tōkyō
Language: jpn
Number of pages: 334
ISBN-13: 9784757122178
Subjects: Branding (Marketing)
Notes: Includes bibliographical references (p. 316-334).