Kleppner's advertising procedure.
Contributors: Russell, Thomas, 1941-; Lane, W. Ronald, 1940-
Edition: 11th ed., Annotated instructor's ed. / J. Thomas Russell, W. Ronald Lane ; annotations by Jackie Nicholson ; lecture outlines by Rachel Nelson.
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 718
Subjects: Advertising.
Other titles: Advertising procedure.
Notes: Includes bibliographical references and index.