Design, visual communication and branding
By: Daniel Raposo
Publisher: Cambridge Scholars Publishing
Published: 2022
Place of publication: Newcastle-upon-Tyne
Language: eng
Number of pages: 167
ISBN-13: 9781527580558
Copyright date: 2022
Subjects: Branding (Marketing); Stratégie de marque; Branding; The arts; Sales & marketing; Sociology
Description: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in bra.