Dotcomology
Subtitle: The Science of Making Money Online
Publisher: Self-published
Published: 2013
Language: eng
Number of pages: 325
Table of contents: title: BY: STONE EVANS, THE HOME BIZ GUY; title: Click Here To Discover 3 Easy Steps To Make Money Online!; title: INTRODUCTION ................................................................. 9; title: EMPTY YOUR CUP! ................................................................ 13; title: DON’T LISTEN TO THE “SO-CALLED” EXPERTS.................................. 14; title: DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR? ................. 16; title: THE INTERNET — YOUR BUSINESS TOOL...................................... 17; title: THE RIGHT PRODUCT SELLS ITSELF............................................ 18; title: THE ETERNAL, CHANGING BUSINESS PLAN ................................... 20; title: 1. GETTING STARTED ....................................................... 23; title: 1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE ............................................................................ 23; title: 1.2 NAVIGATION ................................................................. 26; title: 1.3 DEFINING A USABLE SITE.................................................. 31; title: 1.3.1 Good Content is Critical ......................................... 31; title: 1.3.2 Ease of Access to Information................................. 32; title: 1.3.3 Quick Access to Information ................................... 32; title: 1.3.4 Cleanly Designed Pages ......................................... 33; title: 1.3.5 Download Status .................................................. 33; title: 1.3.6 Usability Problems ................................................ 34; title: 1.4 BUILDING INTERACTIVITY AND PERSONALIZATION ...................... 35; title: 1.5 GRAPHICS.................................................................... 37; title: 1.6 WEB COPY ................................................................... 37; title: 1.7 CHOOSING A DOMAIN NAME............................................... 41; title: 1.7.1 Using Expired Domains to Skyrocket Your Traffic....... 44; title: 1.8 THE HOST ................................................................... 45; title: ￼-2-; title: ￼￼1.9 TESTING AND PERFORMANCE .............................................. 47; title: 1.9.1 Monitoring and Tracking ........................................ 49; title: 1.9.2 Tracking Your Sales............................................... 54; title: 1.10 BUILDING CREDIBILITY AND MAINTAINING IT.......................... 55; title: 2. INTERNET BUSINESS IDEAS ........................................ 58; title: 2.1 LEVERAGE THE ADVANTAGES OF THE NET ................................ 58; title: 2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET? ................... 59; title: 2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE? ................... 61; title: 2.4 IMPORTANCE OF BACK-END SELLING ..................................... 63; title: 2.5 CROSS-SELLING ............................................................ 65; title: 3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES ................................................................................ 67; title: 3.1 HOW SEARCH ENGINES WORK ............................................ 69; title: 3.2 TOP SEARCH ENGINES ..................................................... 72; title: 3.3 SEARCH ENGINE PAGE-RANKING ALGORITHMS.......................... 76; title: 3.4 KEYWORDS — OPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH; title: ENGINES ................................................................................. 82; title: 3.5 WEB COPY FOR SEO ....................................................... 86; title: 3.6 SUBMITTING TO SEARCH ENGINES ........................................ 87; title: 3.7 SEARCH DIRECTORIES – THE BENEFITS OF BROWSING ................ 88; title: 3.7.1 Submitting to Search Directories ............................. 89; title: 3.8 PAY-PER-CLICK — BUYING STATUS ...................................... 89; title: 3.8.1 Show Me the Money! ............................................. 91; title: 3.8.2 Submitting to Pay-Per-Clicks .................................. 92; title: 3.8.3 Google AdWords ................................................... 93; title: 3.9 LINK POPULARITY AND LINK ANALYSIS ................................... 95; title: 3.9.1 Reciprocal Links and Partner Sites ........................... 97; title: 3.9.2 Picking Your Partner .............................................. 98; title: -3-; title: ￼; title: ￼￼3.9.3 Inward Link Analysis ........................................... 100; title: 3.10 OPTIMIZING YOUR WEBSITE ........................................... 101; title: 3.11 MONITORING YOUR PROGRESS ........................................ 103; title: 3.12 THREE WORDS ABOUT SPAM .......................................... 105; title: 4. BUYING ADVERTISING AND KEEPING CUSTOMERS!.. 107; title: 4.1 BANNERS................................................................... 107; title: 4.1.1 Banner Glossary ................................................. 108; title: 4.1.2 Banner Economics............................................... 110; title: 4.2 TEXT LINKS ................................................................ 112; title: 4.3 CLASSIFIED ADS .......................................................... 114; title: 4.4 CULTIVATING NEW CUSTOMERS......................................... 115; title: 4.5 CREATING EFFECTIVE ADS ............................................... 117; title: 4.6 ADVANCED AD TRACKING ................................................ 120; title: 5. GETTING RICH FROM AFFILIATE PROGRAMS ............. 126; title: 5.1 JOINING AN AFFILIATE PROGRAM ....................................... 127; title: 5.2 LAUNCHING YOUR OWN AFFILIATE PROGRAM ......................... 130; title: 5.3 COOKING OFF THE SPAM................................................. 132; title: 5.4 MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS ............. 133; title: 5.5 EVALUATING YOUR WEBSITE’S PERFORMANCE ........................ 138; title: 5.6 HOW TO ATTRACT AFFILIATES ........................................... 140; title: 5.6.1 Classifying Affiliates for Better Management ........... 141; title: 5.6.2 A Few Avoidable Errors ........................................ 146; title: 5.7 LINKSHARE – AFFILIATE NETWORK THAT WORKS..................... 149; title: 5.8 THE LEADING DIGITAL PRODUCTS AFFILIATE MANAGEMENT SYSTEM –; title: CLICKBANK............................................................................ 150; title: 6. EXPLODING YOUR PROFITS THROUGH EMAIL MARKETING.......................................................................... 152; title: 6.1 COLLECTING OPT-IN EMAIL ADDRESSES ............................... 152; title: -4-; title: ￼; title: ￼￼6.2 DOUBLE OPT-IN........................................................... 154; title: 6.3 INTELLIGENT TARGETING THROUGH TAILOR MADE RESEARCH....... 156; title: 6.4 RENTING OR BUYING LISTS .............................................. 158; title: 6.5 CREATING UNBLOCKABLE DHTML POP-UPS .......................... 161; title: 6.6 EMAIL MARKETING TACTICS ............................................. 164; title: 6.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods!...................................................................... 165; title: 6.6.2 Tips for Building Your Email Lists........................... 172; title: 6.6.3 Email Content – Text vs. HTML ............................. 176; title: 6.7 MANAGING EMAIL CAMPAIGNS........................................... 178; title: 6.7.1 Personalization in Email Marketing......................... 178; title: 6.7.2 Creative Segmentation ........................................ 181; title: 6.7.3 How Often And When to Mail?............................... 182; title: 6.7.4 Refrain from Spamming....................................... 185; title: 6.8 ANALYSIS OF EMAIL CAMPAIGNS ........................................ 187; title: 6.8.1 Tracking Performance - Measuring Useful Metrics .... 187; title: 6.8.2 Enhancing Email Response ................................... 191; title: 6.8.3 Should the message trick the reader or be honest?.. 194; title: 6.9 AUTORESPONDERS ........................................................ 195; title: 6.10 CALL TO ACTION — CLOSING THE DEAL.............................. 200; title: 6.11 SAMPLE MARKETING EMAIL ............................................ 204; title: 7. CREATING NEWSLETTERS THAT SELL AS WELL AS INFORM................................................................................ 208; title: 7.1 ADVANTAGES OF NEWSLETTERS AS A MARKETING TOOL ............. 210; title: 7.2 CREATING AN EFFECTIVE NEWSLETTER ................................. 212; title: 7.3 STEPS FOR A SUCCESSFUL NEWSLETTER CAMPAIGN .................. 218; title: 7.4 GETTING SUBSCRIBERS FOR YOUR NEWSLETTER...................... 221; title: 7.5 ADVERTISING IN NEWSLETTERS ......................................... 224; title: 7.6 PROMOTING AFFILIATE PROGRAMS THROUGH NEWSLETTERS ........ 225; title: -5-; title: ￼; title: ￼￼7.7 BLOGS...................................................................... 227; title: 7.8 PLANNING YOUR CONTENT............................................... 232; title: 7.9 EZINE JOINT VENTURES .................................................. 233; title: 7.10 MANAGING YOUR LIST.................................................. 234; title: 8. JOINT VENTURES — PARTNERING FOR SUCCESS ....... 236; title: 8.1 CHOOSE YOUR PARTNERS................................................ 236; title: 8.2 JOINT SUBSCRIPTIONS ................................................... 238; title: 8.3 EXIT POP-UPS ............................................................. 239 8.4 PLUG YOUR PALS.......................................................... 239; title: 8.5 STRENGTHENING YOUR JOINT VENTURES .............................. 240; title: 8.6 TRACK YOUR JOINT VENTURES .......................................... 241; title: 8.7 KEEPING YOUR CUSTOMERS ............................................. 242; title: 9. SELLING INFORMATION PRODUCTS ONLINE ............ 245; title: 9.1 FINDING A WRITER ....................................................... 246; title: 9.2 WHAT CAN YOU WRITE ABOUT? ........................................ 248; title: 9.2.1 Pleasure Books ................................................... 248; title: 9.2.2 Inspirational Books ............................................. 248; title: 9.2.3 Study Books....................................................... 248; title: 9.2.4 How-To Books .................................................... 249; title: 9.2.5 Choosing the Right Topic ..................................... 251; title: 10. CREATING A HOT SOFTWARE PRODUCT WITH NO PROGRAMMING EXPERIENCE ............................................... 257; title: 10.1 BUILDING AN OUTLINE ................................................. 258; title: 10.1.1 Feature List...................................................... 258; title: 10.1.2 User Stories ..................................................... 259; title: 10.1.3 Data Directory .................................................. 260; title: 10.2 STUDY COMPETITION ................................................... 260; title: 10.3 DETERMINE PRICING.................................................... 261; title: -6-; title: ￼; title: ￼10.4 CHOOSING A PROGRAMMER ............................................ 263; title: 10.5 DEVELOPING FUNCTIONALITY .......................................... 266; title: 10.6 CREATING A WORK AGREEMENT....................................... 267; title: 10.7 PACKAGING YOUR PRODUCT ........................................... 269; title: 10.8 CUSTOMER SERVICE AND SUPPORT ................................... 270; title: 11. PRESS RELEASES ..................................................... 274; title: 11.1 WRITING AN EFFECTIVE PRESS RELEASE OR NEWS ARTICLE......... 275; title: 11.2 PRESS RELEASE DISTRIBUTION........................................ 280; title: 11.3 WHEN SHOULD YOU DISTRIBUTE PRESS RELEASES? ................. 282; title: 12. VIRAL MARKETING .................................................. 284; title: 12.1 VIRAL MARKETING THROUGH EBOOKS................................ 285; title: 12.2 VIRAL MARKETING THROUGH EMAILS ................................. 292; title: 12.3 VIRAL MARKETING WITH AFFILIATE PROGRAMS...................... 296; title: 12.4 VIRAL MARKETING ON THE WEB ....................................... 300; title: 12.5 WORD-OF-MOUTH VIRAL MARKETING ................................ 302; title: 12.6 MEASURING VIRAL EFFECT AND PERFORMANCE...................... 303; title: 13. MANAGING YOUR LIFE WHEN YOU WORK FROM HOME ............................................................................................. 305; title: 13.1 BALANCING YOUR BUSINESS AND FAMILY ............................ 307; title: 13.2 KNOW HOW TO SAY “NO” ............................................. 307; title: 13.3 TAKE A DAY OFF FROM WORK AT LEAST ONCE A MONTH........... 308; title: 13.4 LEARN HOW TO COMPROMISE ......................................... 308; title: 13.5 MAINTAINING A POSITIVE ATTITUDE IS GOOD FOR BUSINESS .... 309; title: CONCLUSION: ALL YOU NEED TO SKYROCKET YOUR WEB PROFITS ............................................................................... 312; title: SOME WARNINGS .............................................................. 314; title: A PERSONAL INVITATION FROM STONE EVANS ............................. 317; title: -7-