Integrated advertising, promotion, and marketing communications
By: Kenneth E. Clow, Donald Baack
Contributors: Baack, Donald
Edition: Seventh edition.
Publisher: Pearson
Published: 2016
Place of publication: Upper Saddle River
Language: eng
Number of pages: 476
Subjects: Communication in marketing; Advertising
Notes: Includes bibliographical references (pages 456-460) and index.