Conceptualization and measurement of consumer satisfaction and dissatisfaction
By: edited by H. Keith Hunt.
Contributors: Marketing Science Institute.; National Science Foundation (U.S.)
Series: Marketing Science Institute, report ; no. 77-103
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 490
Subjects: Consumers -- Research -- Congresses.; Consumer protection -- Congresses.; Consumers.
Notes: "Proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976."

Includes bibliographical references.