Corporate graphics
By: Mike Quon & Graphic Design, USA.
Contributors: Graphic Design: USA (Firm)
Publisher: Library of Applied Design
Published: 1995
Place of publication: Glen Cove, NY
Language: eng
Number of pages: 239
Subjects: Commercial art; Graphic arts
Description: The more than 350 images in Corporate Graphics show how this traditionally conservative arena of communication is breaking the old rules of design and becoming modern. Projects from industry leaders such as Beckett Paper, Chase Manhattan Bank, Nike, Time Warner, MetLife, and Mead are featured, to name just a few.

Conveniently organized into four chapters - Brochures, Annual Reports, Sales Literature and Collateral (promotional material) - Corporate Graphics is fully indexed, and contains a complete directory of design firms. A special section containing such important information as printer, print run, paper, and budget is also included, along with a description of the marketing objective and design concept for each piece.
Notes: Includes index.