Proceedings of the 1977 International Marketing Conference "Selling to the global shopping center", Akron, Ohio, May 4, 5, 6, 1977
By: edited by Harold W. Berkman and Jane K. Fenyo
Contributors: Berkman, Harold W.; Fenyo, Jane K.; Academy of Marketing Science
Publisher: Academy of Marketing Science
Published: 1977
Place of publication: Greenvale, N.Y
Language: eng
Number of pages: 145
Subjects: Marketing; Congresses
Other titles: Journal of the Academy of Marketing Science. Special issue.
Notes: Special issue of the Journal of the Academy of Marketing Science, 1977, v. 5.