The customer advocate and the customer saboteur
Subtitle: linking social word-of-mouth, brand impression, and stakeholder behavior
By: Michael W. Lowenstein
Publisher: ASQ Quality Press
Published: 2011
Place of publication: Milwaukee, Wis
Language: eng
Number of pages: 363
ISBN-13: 9780873898119
Subjects: Customer services; Customer loyalty; Customer relations
Notes: Includes bibliographical references (p. 337-347) and index.