Basic market research techniques for transit systems
By: by Nancy J. Hatfield, Patricia Knight Guseman ; sponsored by the State Department of Highways and Public Transportation in cooperation with the Urban Mass Transportation Administration.
Contributors: Guseman, Patricia K., joint author.; Texas. State Dept. of Highways and Public Transportation.; United States. Urban Mass Transportation Administration.
Series: Research report - Texas Transportation Institute ; 1052-4; Research report (Texas Transportation Institute) ;; 1052-4.
Publisher: Texas Transportation Institute, Texas A&M University
Published: 1978
Place of publication: College Station
Language: eng
Number of pages: 73
Subjects: Local transit -- Research.; Local transit -- Public opinion.; Marketing research.
Notes: Bibliography: p. 71-73.
"Research study number 2-10-76-1052: Marketing public and mass transportation in Texas."