Marketing mix analysis with Lotus 1-2-3
By: Gary L. Lilien.
Publisher: The Scientific Press
Published: 1986
Place of publication: Palo Alto, CA
Language: eng
Number of pages: 206
Subjects: Marketing.
Other titles: Market analysis with Lotus 1-2-3.; Marketing mix analysis.
Description: The concept of modeling market response is introduced and supported by a set of Lotus 1-2-3 spreadsheets that provide marketing decision makers with rapid sensitivity analysis and instant graphics.
Notes: Includes indexes.

Bibliography: p. 197-199.

Computer disk is not available.