Measuring advertising effectiveness
By: Darrell Blaine Lucas, Steuart Henderson Britt.
Contributors: Britt, Steuart Henderson, 1907-
Series: The History of advertising
Publisher: Garland
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 399
Subjects: Advertising -- Research; Advertising media planning
Notes: Includes bibliographical references and index.
Reprint. Originally published: New York : McGraw-Hill, c1963.