Business essentials
By: Ronald J. Ebert, Ricky W. Griffin
Contributors: Griffin, Ricky W.
Edition: Tenth edition.
Published: 2015
Language: eng
Number of pages: 674
ISBN-13: 9780133454420
Subjects: Business enterprises; Industrial management
Description: Business Essentials continues to provide a solid foundation of the essential topics in business. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
Notes: Includes bibliographical references and index.
Table of contents: title: The contemporary business world. The U.S. business environment; title: Understanding business ethics and social responsibility; title: Entrepreneurship, new ventures, and business ownership; title: Understanding the global context of business; title: The business of managing. Managing the business; title: Organizing the business; title: Operations management and quality for producing goods and services; title: People in organizations. Employee behavior and motivation; title: Leadership and decision making; title: Human resource management and labor relations; title: Principles of marketing: building relationships with customers for competitive advantage. Marketing processes and consumer behavior; title: Developing and pricing products; title: Distributing and promoting products; title: Managing information for better business decisions. Information technology (IT) for business; title: The role of accountants and accounting information; title: The financial system and issues in financial management. Understanding money and the role of banking; title: Managing business finances.