Strategic brand management
Subtitle: a European perspective
By: Kevin Lane Keller, Tony Apéria, Mats Georgson
Contributors: Apéria, Tony; Georgson, Mats
Edition: 2nd ed.
Publisher: Pearson
Published: 2012
Place of publication: Harlow, England : New York
Language: eng
Number of pages: 940
ISBN-13: 9780273737872
Subjects: Brand name products; Management
Notes: Includes bibliographical references and index.