Global Brand Integrity Management
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 12, 2007
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780071494441
Subjects: Management & management techniques; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - General; Marketing - General; Marketing - Product Management; Business & Economics / General; General; Brand name products; Prevention; Product counterfeiting; Trademark infringement