Contemporary advertising
By: Courtland L. Bovée, William F. Arens.
Contributors: Arens, William F.
Edition: 3rd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1989
Place of publication: Homewood, Ill
Language: eng
Number of pages: 662
Subjects: Advertising.
Notes: Bibliography: p. 1-9 (3rd group)
Includes index.