Health promotion
Subtitle: planning and strategies
By: Jackie Green and Keith Tones
Contributors: Tones, Keith
Edition: 2nd ed.
Publisher: SAGE
Published: 2010
Place of publication: Los Angeles
Language: eng
Number of pages: 576
ISBN-13: 9781847874894; 9781847874900
Subjects: Health promotion; Methods; Health Planning; Health Promotion; Policy Making; Health education; Health Education; Health planning; Organizational Models
Description: "Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining 'health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary public health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementation, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice." "Focusing particularly on the synergistic relationship between policy and education, the book are-appraises the notion of health education - an idea which has become marginalised in recent years - and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of 'evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes." "The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, health studies, interprofessional social care courses, and all healthcare professionals."--BOOK JACKET.
Notes: Tones's name appears first on the earlier edition.

Includes bibliographical references and index.
Table of contents: title: Health and health promotion; title: Assessing health and its determinants; title: Determinants of health actions; title: Health promotion planning: a systematic approach; title: Information needs; title: Health public policy; title: Education for health; title: Mass communication; title: Working with communities; title: Settings for health; title: Evaluation.