Zip research applied to marketing decision making
Subtitle: proceedings of the Conference on Zip Research, October 19-20, 1967
By: Benjamin C. Butcher, editor.
Contributors: Butcher, Benjamin C.; Northern Illinois University. Dept. of Marketing.
Publisher: Research and Publications, College of Business, Northern Illinois University
Published: 1968
Place of publication: DeKalb
Language: eng
Number of pages: 50
Subjects: Marketing research -- United States.; Zip codes.; Decision making.
Notes: At head of title: The Department of Marketing, College of Business, Northern Illinois University.