How to plan advertising
By: edited by Alan Cooper.
Contributors: Cooper, Alan, 1955-; Account Planning Group.
Edition: 2nd ed.
Publisher: Cassell in association with the Account Planning Group; Orion Publishing Group, Limited
Published: 1997
Place of publication: London; Herndon, Va
Language: eng
Number of pages: 201
Subjects: Advertising -- Planning.; Advertising -- Great Britain -- Planning.
Notes: Includes bibliographical references and index.
Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987.