Handbook of visual communication
Subtitle: theory, methods, and media
By: edited by Ken Smith ... [et al.].
Publisher: L. Erlbaum
Published: 2005
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 601
Description: "This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline." "The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences."--Jacket.