Using research to improve advertising and marketing accountability
Subtitle: transcript proceedings : Advertising Research Foundation 35th Annual Conference, the New York Hilton, April 10-11-12, 1989.
Contributors: Advertising Research Foundation. Conference.
Publisher: Advertising Research Foundation
Published: 1989
Place of publication: New York, N.Y
Language: eng
Number of pages: 188
Subjects: Advertising -- Research -- Congresses; Marketing research -- Congresses
Other titles: ARF 35th Annual Conference; Transcript proceedings : using research to improve advertising and marketing accountability
Notes: On spine: ARF 35th Annual Conference.