Mediawriting
Subtitle: print, broadcast, and public relations
By: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
Contributors: Ramsey, Janet E.; Smith, Ronald D., 1948-
Edition: 4th ed.
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 380
ISBN-13: 9780415891806; 9780415888035; 9780203148976
Subjects: Public relations; Authorship; Journalism; Broadcast journalism; Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Preface: introduction to mediawriting; title: Communication theory and news values; title: Getting started: in the beginning is the lead; title: Legal considerations in media writing; title: Ethical decisions in writing and reporting; title: Basics of writing and editing; title: Basic news stories; title: Interviewing: gathering information from people; title: Research in communication; title: Using quotations and sources in news stories; title: Features: alternatives story types; title: Preparing broadcast copy; title: Reporting for radio and television; title: Writing and reporting in the new New media; title: Writing news releases; title: Writing for organizational media; title: Advocacy and speechwriting; title: Advertising copywriting; title: Afterword: communication, the future, and you.