Comparative advertising
Subtitle: a comparative study of trade-mark laws and competition laws in Canada and the European Union.
Published: 2004
Language: eng
Number of pages: 79
Subjects: University of Toronto. -- Faculty of Law -- Dissertations.; Advertising -- Law and legislation -- Canada.; Advertising -- Law and legislation -- European Union countries.; Trademarks -- Canada.; Trademarks -- European Union countries.; Antitrust law -- Canada.; Antitrust law -- European Union countries.
Description: When advertisers seek to promote their product at the expense of another in terms of quality, performance, sales, price or other attributes, they face not only a public cautious of their claims, but also a broad spectrum of legal rules. These include trade-mark law and competition law statutes, common law torts and self-regulatory mechanisms. This thesis illustrates the variety of legislation and jurisdiction surrounding comparative advertising in both Canada and the European Union, and, within the latter, Germany and the United Kingdom.
Notes: Adviser: Jonathan Putnam.

Thesis (LL.M.)--University of Toronto, 2004.

Electronic version licensed for access by U. of T. users.

Source: Masters Abstracts International, Volume: 43-03, page: 0724.

MICR copy on microfiche (1 microfiche).