Marketing and Semiotics
Subtitle: New Directions in the Study of Signs for Sale (Approaches to Semiotics, Vol 77)
Publisher: Mouton De Gruyter
Published: April 1988
Language: eng
Format: Hardcover
Number of pages: 556
ISBN-13: 9780899252766
Subjects: Marketing; Semiotics; Language
First sentence: When I started my academic marketing career in 1962, the only thing we talked about was the marketing of goods and, occasionally, services.