36 kasus pemasaran asli Indonesia
Subtitle: bermain dengan persepsi
By: Ari Satriyo Wibowo, Ventura Elisawati, Hermawan Kartajaya.
Contributors: Elisawati, Ventura, 1963-; Kartajaya, Hermawan, 1947-
Edition: Cet. 2.
Publisher: Elex Media Komputindo, Kelompok Gramedia
Published: 1996
Place of publication: Jakarta
Language: ind
Number of pages: 279
Subjects: Marketing -- Indonesia -- Case studies.
Other titles: Tiga puluh enam kasus pemasaran asli Indonesia; Bermain dengan persepsi
Description: Thirty six marketing cases in Indonesia; previously published in Swasembada.
Table of contents: class: section