When do purchase intentions predict sales?
By: Vicki G. Morwitz, Joel H. Steckel, Alok Gupta
Contributors: Steckel, Joel H; Gupta, Alok
Series: Report -- no. 97-112; Report (Marketing Science Institute) -- no. 97-112
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Consumer behavior -- Research; Motivation research (Marketing); Marketing research; Sales forecasting
Notes: "Working paper."

"June 1997."

Includes bibliographical references (p. 35-39)