Greening your small business
Subtitle: how to improve your bottom line, grow your brand, satisfy your customers-and save the planet
By: Jennifer Kaplan.
Edition: 1st ed.
Publisher: Prentice Hall Press
Published: 2009
Place of publication: New York, N.Y
Language: eng
ISBN-13: 9780735204461
Subjects: Small business -- Environmental aspects; Sustainable development; Entrepreneurship -- Environmental aspects; Social responsibility of business
Notes: Includes bibliographical references and index.
Table of contents: title: What does going green mean?; title: Getting started; title: Green opportunities; title: Thinking green; title: Developing your plan; title: Communicate. Communicate. Communicate; title: Reducing waste and recycling; title: Energy management; title: Water conservation; title: Green office supplies; title: Green human resources; title: Green transportation and shipping; title: Green marketing and communications; title: Green business travel; title: Green purchasing.