Marketing planning in a total quality environment
By: Robert E. Linneman, John L. Stanton.
Contributors: Stanton, John L.
Series: Haworth marketing resources
Publisher: Haworth Press
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 464
Subjects: Marketing -- Planning; Total quality management
Notes: Includes bibliographical references (p. 437-443) and index.