Grapevine
Subtitle: The New Art of Word-of-Mouth Marketing
Publisher: Portfolio Hardcover
Published: November 3, 2005
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781591841104
Subjects: Sales & marketing; Marketing - General; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Viral marketing; Advertising & Promotion; Business & Economics / Marketing / General; Word-of-mouth advertising
First sentence: Like every other marketer in the world, I thought I knew what word-of-mouth was all about.