Global Marketing
Subtitle: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
Publisher: McGraw-Hill Companies
Published: September 1996
Language: eng
Format: Hardcover
Number of pages: 716
ISBN-13: 9780256160512
Subjects: Sales & marketing; Export Trade; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Exports & Imports; Export marketing; Management