Research developments in international marketing
By: edited byPeter Turnbull and Stanley J. Paliwoda.
Contributors: Turnbull, Peter W.; Paliwoda, Stanley J.; University of Manchester. Institute of Science and Technology. Department of Management Sciences.; IMP Group.; Conference on Research Developments in International Marketing (1984 : University of Manchester. Institute of Science and Technology)
Publisher: University of Manchester. Institute of Science and Technology
Published: 1984
Place of publication: Manchester
Language: eng
Notes: Proceedings of the Conference on Research Developments in International Marketing, UMIST, Sept. 10th-12th 1984 organised by UMIST Department of Management Sciences in conjunction with the International Marketing and Purchasing Group.