Corporate diversity
Subtitle: Swiss graphic design and advertising by Geigy, 1940-1970
By: edited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod
Contributors: Janser, Andres; Junod, Barbara, 1967-
Publisher: Lars Müller
Published: 2009
Place of publication: Baden
Language: eng
Number of pages: 208
ISBN-13: 9783037781609
Subjects: Commercial art; History; Advertising; Corporate Design; Gebrauchsgraphik; CIBA-Geigy-AG; J.R. Geigy A.G.
Other titles: Swiss graphic design and advertising by Geigy, 1940-1970
Notes: Includes bibliographical references (p. 199-203).
Table of contents: title: Design as giving form: graphic design and advertising from Basel / Andres Janser; title: From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod; title: Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann; title: Geigy graphic design in the United States / Karin Gimmi; title: "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser; title: The influence of Swiss graphic design: an American view / R. Roger Remington; title: Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran; title: Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf; title: Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil; title: Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers; title: Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute.