CoreConferences BTA 19 Paper 5
Publisher: ASDF International
Published: 2019
Place of publication: Taipei, Taiwan
Language: eng
ISBN-13: 9789388122061
Copyright date: 2019
Description: A Study on Factor Affecting Textile
Entrepreneurship – A Special Emphasis on Tirupur
District
P Anbuoli1
1Assistant Professor, Department of Business Administration, Mannar Thirumalai Naicker College, India
Abstract: Entrepreneurial success depends on various factors associated with the business, the entrepreneurs’ wishes to start. Entrepreneurs
need some sort of inspirations to succeed in their business ventures. Being a versatile industry, textile attracts many entrepreneurs both urban
and rural peoples and requires minimal investment to start. Textile entrepreneurs have to face several challenges and prospects associated
with their business. This study has been commenced with the objectives to check demographic profile, factors affecting textile entrepreneurs,
encouragement of external factors and personal reason behind to become textile business entrepreneurs. This study has been carried out with
100 textile entrepreneurs; the sample has been selected by using simple random sampling. This study is also carried out with non-disguised
and structured questionnaire; which consists of four parts with seeking information on demographic profile, factors affecting textile
entrepreneurs, external encouraging factors and personal reason to become textile entrepreneurs. This study uses percentage analysis, factor
analysis, Garrett score ranking, and t-test to analyse the data collected. It was concluded that textile entrepreneurs have been encouraged by
various factors and moreover several factors significantly affect their business.

Factors Affecting Consumer Purchase Behaviour
towards Online Clothing Products in Bangladesh
T Islam1
1BRAC Business School, BRAC University, Dhaka, Bangladesh
Abstract: The online clothing businesses have seen a considerable rise in recent times, with a high and growing demand. The purpose of
this study is to determine the factors that play significant roles in creating purchase intention towards the online clothing products in
Bangladesh. Secondary research was used to build the model of customer purchase intention. A structured questionnaire was employed to
gather data and test the model. Factor analysis and regression were used to test the model. The regression model suggested that customer
purchase intention was induced most by the online marketing activities of the online retailers, followed by pricing strategy implemented and
sense of security provided (in that order). To understand customer purchase intentions better, it may be important to look at additional
factors or seek better measures of the constructs. The study suggests that online retailers should heavily focus on online promotions and
pricing