Understanding services management
Subtitle: integrating marketing, organisational behaviour, operations and human resource management
By: edited by William J. Glynn and James G. Barnes.
Contributors: Glynn, William J.; Barnes, James G.
Series: Irish studies in management
Publisher: Oak Tree Press in association with Graduate School of Business, University College Dublin
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 485
Subjects: Service industries -- Management.; Service industries -- Marketing.
Notes: Includes bibliographical references and index.