Cases in marketing management
By: Edward C. Bursk, Stephen A. Greyser.
Contributors: Greyser, Stephen A., joint author.
Edition: 2d ed.
Series: Prentice-Hall foundations of marketing series
Publisher: Prentice-Hall
Published: 1975
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 233
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.