Consumers and individuals in China
Subtitle: standing out, fitting in
By: Michael B. Griffiths
Series: Chinese worlds
Publisher: Routledge
Published: 2012
Place of publication: New York, NY
Language: eng
Number of pages: 231
ISBN-13: 9780415535724; 9780203093535
Subjects: Consumer behavior; Attitudes; Consumers; Consumers' preferences
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Introduction; title: Authenticity; title: Knowledgeability; title: Civility; title: Sociability; title: Morality; title: Personality; title: Migrants; title: Workers; title: Professionals; title: Conclusion; title: Bibliography.