The emergence and rise of relationship marketing
Subtitle: an empirical investigation that seeks to describe and explore particular aspects of relationship marketing in the international food and wine industries
By: Adam Lindgreen
Publisher: Adam Lindgreen
Published: 2000
Language: eng
Number of pages: 335
Subjects: Relationship marketing; Food industry and trade; Agricultural industries; Dairy products industry; Pork industry and trade; Hospitality industry; Wine industry; Customer relations
Other titles: Rise of relationship marketing; Relationship marketing
Notes: Includes bibliographical references (p. 315-335).