Basic marketing
Subtitle: a managerial approach
By: E. Jerome McCarthy, William D. Perreault.
Contributors: Perreault, William D.
Edition: 10th ed.
Series: Irvin series in marketing
Publisher: Irwin
Published: 1990
Place of publication: Homewood, IL
Language: eng
Number of pages: 734
Subjects: Marketing -- Management.; Marketing -- United States -- Management.; Export marketing -- Management.
Notes: Includes bibliographical references (p. 678-701).
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.