Advertising and promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch & Michael A. Belch
Contributors: Belch, Michael A.
Edition: 9th ed.
Publisher: McGraw-Hill Irwin
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 864
ISBN-13: 9780073404868
Notes: Includes index.