Shi ji lao zhao pai
By: Zhang Yiyi zhu.
Edition: Chu ban
Series: Qi ye lie zhuan -- 12
Publisher: Shang zhou chu ban; Cheng bang wen hua fa xing
Published: 2004
Place of publication: Taibei shi
Language: chi
Number of pages: 271
Subjects: Brand name products -- Case studies.; Trademarks -- Case studies.; Branding (Marketing) -- Management.
Genres: Case studies.