Using qualitative research in advertising
Subtitle: strategies, techniques, and applications
By: Margaret A. Morrison ... [et al.].
Contributors: Morrison, Margaret A.
Publisher: Sage
Published: 2002
Place of publication: Thousand Oaks, Calif; London
Language: eng
Number of pages: 139
Subjects: Advertising -- Research.; Marketing research -- Methodology.; Qualitative research.
Notes: Includes bibliographical references and index.