Principles of marketing
By: Geoffrey Randall
Series: ITBP series in the principles of management; ITBP series in the principles of management
Published: 1997
Place of publication: London; International Thomson
Language: eng
Number of pages: 249
ISBN-13: 9781861523440
Subjects: Marketing; Management
Notes: Originally published : Routledge, 1993.

Includes bibliographical references (pages 237-239) and index.