Television advertising copy research practices among major advertisers and advertising agencies
Subtitle: an Advertising Research Foundation survey
By: Benjamin Lipstein, James Neelankavil.
Contributors: Neelankavil, James P.; Advertising Research Foundation.
Publisher: ARF
Published: 1982
Place of publication: New York, N.Y. (3 East 54th St., New York 10022)
Language: eng
Number of pages: 70
Subjects: Television advertising.; Advertising copy.; Advertising -- Research.
Other titles: Current television advertising copy research practices among major advertisers and advertising agencies.
Notes: Includes bibliographical references.
"September 1982."
Cover title: Current television advertising copy research practices among major advertisers and advertising agencies.