Group influence in marketing and public relations
By: report of a seminar conducted March 26-27, 1956 in Ann Arbor, Mich., and April 19-20, 1956 at Gould House, Ardsley-on-Hudson, N. Y.
Published: 1956
Place of publication: [Ann Arbor
Language: eng
Number of pages: 41
Subjects: Decision-making.; Social groups.; Marketing.
Notes: Bibliography: p. 34-38.