Business market management
Subtitle: understanding, creating and delivering value
By: James C. Anderson, James A. Narus.
Contributors: Narus, James A.
Edition: 2nd., International ed.
Publisher: Pearson Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, NJ; [Great Britain]
Language: eng
Number of pages: 460
Subjects: Industrial marketing.
Notes: Previous ed.: 1999.

Includes bibliographical references and index.