Managing and Marketing Radical Innovations
Subtitle: Marketing New Technology (Routledge Studies in Innovation, Organizations and Technology)
Edition: 1 edition
Publisher: Routledge
Published: April 8, 2008
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780415433075
Subjects: Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Structural Adjustment; Business & Economics / General; Management - General