Integrated marketing communication
Subtitle: a practical guide to developing comprehensive communication strategies
By: edited by Robert A. Sevier and Robert E. Johnson.
Contributors: Sevier, Robert A. 1955-; Johnson, Robert E.
Publisher: CASE Books
Published: 1999
Place of publication: Washington, DC
Language: eng
Number of pages: 303
Subjects: Communication in marketing.; Education -- Marketing.; Schools -- Public relations.; Universities and colleges -- Public relations.
Notes: Includes bibliographical references.