Effects of television advertising on children and adolescents
By: Scott Ward, project director
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Subjects: Television advertising; Television and children; Television and youth; Television; Psychological aspects
Notes: "Research supported by the National Institute of Mental Health (contract HSM 42-70-74) and by the Marketing Science Institute ..."

"June, 1971."

Includes bibliographical references.
Table of contents: title: 1. Effects of television advertising on children and adolescents: an overview / Scott Ward; title: 2. A cognitive developmental study of children's reactions to television advertising / Joan Blatt, Lyle Spencer, and Scott Ward; title: 3. Children's attention to television advertising / Scott Ward, David Levinson, and Daniel Wackman; title: 4. Television advertising and intra-family influence: children's purchase influence attempts and parental yielding / Scott Ward and Daniel Wackman; title: 5. Adolescent attitudes toward television advertising: preliminary results / Scott Ward and Thomas S. Robertson; title: 6. Racial differences in responses to advertising among adolescents / Daniel Wackman, Greg Reale and Scott Ward; title: 7. Family and media influences on adolescent consumer learning / Scott Ward and Daniel Wackman.