Citizen Marketers
Subtitle: When People Are the Message
Publisher: Kaplan Business
Published: December 1, 2006
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781419596063
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - Direct; Business & Economics / Marketing / Direct; Marketing - General; Customer relations; Economic aspects; Social media