Marketing into the eighties
Subtitle: proceedings [of the] European Academy for Advanced Research in Marketing and the Marketing Education Group of the United Kingdom joint seminar, Edinburgh, March, 1980
By: edited by Michael J. Baker and Michael A. Saren.
Contributors: Baker, Michael J. 1935-; Saren, Michael A.; European Academy for Advanced Research in Marketing.; Marketing Education Group of the United Kingdom.
Publisher: [s.n.]
Published: 1980
Place of publication: [s.l.]
Language: eng