The age of e-tail
Subtitle: conquering the new world of electronic shopping
By: Alex Birch, Philipp Gerbert and Dirk Schneider, OC&C and The McKenna Group
Contributors: Gerbert, Philipp; Schneider, Dirk
Publisher: Capstone; Capstone Pub.
Published: 2000
Place of publication: Milford, CT
Language: eng
Number of pages: 326
Subjects: Internet marketing; Internet advertising; Electronic commerce; Internet; Business enterprises -- Computer networks
Description: "The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy."--Jacket.
Notes: Includes index