Attitude research bridges the Atlantic
Subtitle: proceedings from the conference entitled Attitude research bridges the Atlantic, held in Madrid, Spain, February 1973
By: edited by Philip Levine ; sponsored by the Marketing Research Division, American Marketing Association.
Contributors: Levine, Philip, 1934-; American Marketing Association. Marketing Research Division.
Series: Marketing research technique series ; 16
Publisher: American Marketing Association
Published: 1975
Place of publication: Chicago
Language: eng
Number of pages: 210
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies.