Breaking Up America
Subtitle: Advertisers and the New Media World
Edition: New Ed edition
Publisher: University Of Chicago Press
Published: December 15, 1998
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780226817507
Subjects: Advertising; Advertising industry; Market research; Business & Economics; Business / Economics / Finance; Business/Economics; USA; Advertising & Promotion; Media Studies; Performing Arts / Mass Media; Marketing - General
First sentence: "ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types."