Getting the Best from Your Ad Agency
Subtitle: Everything Marketers Need to Know About Working With Agencies from Creative, Media Planning, Budgeting and Mar
Publisher: Probus Professional Pub; Probus Publishing
Published: April 1991
Language: eng
Format: Hardcover
Number of pages: 257
ISBN-13: 9781557381798
Subjects: Advertising & Promotion; Advertising; Business / Economics / Finance; Advertising agencies; Business/Economics