Brand dynamics
Subtitle: factors and trade-offs affecting value development in branded goods and services
By: by Carl Eric Linn.
Edition: 1st ed.
Publisher: Institute for Brand Leadership
Published: 1998
Place of publication: Norcross, GA
Language: eng
Number of pages: 109
Subjects: Brand name products -- Marketing.; Product management.
Notes: Includes bibliographical references (p. 106-107).