Distributor brands
Subtitle: trade-up or trade-off?
By: by Carmel M. Moloney.
Publisher: University College Dublin
Published: 1992
Place of publication: Dublin
Language: eng
Number of pages: 97
Subjects: Grocery trade -- Ireland.; Brand name products -- Ireland.; Brand choice -- Ireland.; Consumer's preferences -- Ireland.
Notes: Thesis (M.B.S.) - University College Dublin, 1992.