Business technology marketing benchmark guide 2007-08
Subtitle: practical data for B-to-B software, hardware, & services marketers
Publisher: MarketingSherpa, Inc.
Published: 2006
Place of publication: Warren, RI
Language: eng
Number of pages: 287
ISBN-13: 9781932353655
Subjects: Electronic commerce; Marketing; Technology; Industrial marketing; Internet marketing
Other titles: MarketingSherpa's business technology marketing benchmark guide 2007-08
Notes: Cover title.

"Practical case studies & know-how."
Table of contents: title: Business technology buyers and their sources of information; title: Stats on technology marketers & their budgets; title: Marketing tactics: online and offline tactics measured; title: Web sites and lead generation; title: Technology sales lead management and measurement.