Contemporary public opinion
Subtitle: issues and the news
By: Maxwell McCombs, Edna Einsiedel, David Weaver.
Contributors: Einsiedel, Edna F.; Weaver, David H. 1946-
Series: Communication textbook series.
Publisher: L. Erlbaum
Published: 1991
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 114
Subjects: Public opinion -- United States; Mass media -- Social aspects -- United States
Description: This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Notes: Includes bibliographical references and indexes.