Advertising
Subtitle: its economics, philosophy and technique
By: by Herbert W. Hess ... 92 illustrations and 5 plates in color
Publisher: J.B. Lippincott Company
Published: 1931
Place of publication: Philadelphia; London [etc.]
Language: eng
Number of pages: 516
Copyright date: 1931
Subjects: Advertising
Notes: "Collateral readings" at end of most of the chapters.

Microfilm. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.