Interproduct affiliation
Subtitle: a theoretical construct and a scaling approach
By: Franz Boecker.
Series: Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft ;; Nr. 135
Publisher: Universität Regensburg, Fakultät für Wirtschaftswissenschaft
Published: 1980
Place of publication: [Regensburg]
Language: eng
Number of pages: 24
Subjects: Consumers' preferences.; Brand choice.
Notes: Bibliography: leaves 23-24.