Supermarket "loyalty" cards and consumer privacy education
Subtitle: an examination into consumer knowledge about cards' data collection function
By: Katherine Albrecht
Contributors: Harvard University. Graduate School of Education
Published: 2006
Language: eng
Number of pages: 134
Subjects: Right of Privacy; Case studies; Supermarkets; Consumer behavior
Notes: Vita.

Thesis (Ed.D.)--Harvard Graduate School of Education, 2006.

Includes bibliographical references (leaves 127-133)