Campaign profile handbook.
Contributors: Public Relations Society of America. Professional Practice Center.
Publisher: PRSA Professional Practice Center
Published: 1995
Place of publication: New York, N.Y
Language: eng
Subjects: Public relations -- Corporations -- United States -- Case studies; New products -- Marketing -- Case studies; Public relations -- Case studies
Other titles: New products
Notes: "A compilation of 50+ public relations campaign profiles related to the launch of a new product and submitted in the Silver Anvil competition". 2-page summaries of each.