Gan wu
Subtitle: gu ke ti yan xing gong si cheng gong de ao mi = Understanding consumer behavior : marketing lessons learned from understanding the consumer experience
By: Gaier Tangmu zhu ; Zheng Xiaoming yi
Publisher: Dian zi gong ye chu ban she
Published: 2003
Place of publication: Beijing
Language: chi
Number of pages: 175
ISBN-13: 9787505385856
Subjects: Consumer behavior; Marketing research
Other titles: Gu ke ti yan xing gong si cheng gong de ao mi
Work titles: Understanding consumer behavior
Notes: Translation of: Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom. Fort Worth : Harcourt College Publishers, c2001.