The zen of social media marketing
Subtitle: an easier way to build credibility, generate buzz, and increase revenue
By: Shama Kabani
Edition: New edition.
Published: 2013
Language: eng
Number of pages: 256
ISBN-13: 9781937856151
Subjects: Social media; Internet marketing; Online social networks
Description: From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Notes: Includes index.

"Updated content on Google+, online advertising, SEO, and more!"--Cover.
Table of contents: title: Acknowledgments; title: Foreword / by Chris Brogan; title: Introduction; title: Online marketing basics; title: Websites and blogging; title: Search engine optimization (SEO) : the art and science of driving traffic to your website; title: Social media marketing : what you need to know before you start; title: Identity before community : why most companies fail at social media marketing; title: Facebook : with 950 million users and growing, this giant can't be ignored; title: Twitter : the grand bazaar of social networking sites; title: LinkedIn : the place where professionals go; title: Google+ : the fastest growing social network site; title: Social advertising: Groupon, LivingSocial, and Facebook ads : oh my!; title: Video : the most powerful social medium; title: Creating a social media policy for your organization; title: A final word on social media : tools for attracting even more business; title: Discussion questions : a guide to sparking engagement on the topic of social media; title: Index; title: About the author.