Becoming more market oriented
Subtitle: an exploratory study of the programmatic and market-back approaches
By: John C. Narver, Stanley F. Slater
Contributors: Slater, Stanley F; Marketing Science Institute
Series: Report -- no. 91-128; Report (Marketing Science Institute) -- no. 91-128
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Marketing research; Competition; Business planning
Notes: "Working paper."

"October 1991."

Includes bibliographical references (p. 29-31)