European advertising strategies
Subtitle: the profiles and policies of multinational companies operating in Europe
By: Rein Rijkens ; with a foreword by Lord Cockfield.
Publisher: Cassell; Orion Publishing Group, Limited
Published: 1992
Place of publication: London, England
Language: eng
Number of pages: 210
Subjects: Advertising -- Europe -- Case studies; International business enterprises -- Europe -- Case studies
Notes: Includes bibliographical references (p. 209-210).