Introduction to marketing management
Subtitle: text and cases
By: by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw.
Contributors: Scott, James Dacon; Warshaw, Martin R.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1973
Place of publication: Homewood, Ill
Number of pages: 825
Subjects: Marketing -- Management
Other titles: Marketing management.; Marketing management.
Notes: On spine: Marketing management.

Bibliographical footnotes.