Marketing Strategy
Subtitle: Creating Customer Value Through Strategic Marketing Planning - A Management Approach
Edition: 1 edition
Publisher: Springer
Published: December 31, 2000
Language: eng
Format: Hardcover
Number of pages: 156
ISBN-13: 9780792372721
Subjects: Sales & marketing management; Decision making; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Management; Advertising & Promotion; Customer Service; Business & Economics / Customer Service; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Marketing - General; Marketing