Pharmaceutical Marketing
Subtitle: Principles, Environment, and Practice
Contributors: Mickey C. Smith (Editor); E. M. Mick Kolassa (Editor); Greg, Ph.D. Perkins (Editor); Bruce Siecker (Editor)
Publisher: Haworth Press; Pharmaceutical Products Press
Published: June 2002
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780789015839
Subjects: Sales & marketing; Marketing; Business & Economics; Medical / Nursing; Pharmacy; Business/Economics; Pharmaceutical industry; Marketing - General; Drugs
First sentence: "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."