How to
Subtitle: get your website noticed
By: Filip Matous
Contributors: How to: Academy
Published: 2016
Language: eng
Number of pages: 201
ISBN-13: 9781509814497
Subjects: Electronic commerce; Marketing; Web sites; Design; Internet marketing
Other titles: Get your website noticed
Description: E-COMMERCE: BUSINESS ASPECTS. How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Notes: "How to: academy"--Cover.

"Concise introduction to the topics that matter"--Cover.

"Books for life."

Includes index.
Table of contents: title: How your website strategy impacts your business goals. Websites and pages ; Brand ; Traffic funnels and strategy ; Creating content; title: Getting noticed: your traffic choices. Finding traffic sources ;Organic search traffic ; Social traffic ; Paid traffic ; PR traffic ; Email, direct and dark-social traffic; title: Measurement and optimization. Analytics and metrics ; People and egos ; Goals and monthly reports.