Recent developments in marketing
Subtitle: proceedingsof the 1990 Annual Conference
By: edited by Alistair Pendlebury and Trevor Watkins.
Contributors: Pendlebury, Alistair.; Watkins, Trevor.; Oxford Polytechnic. School of Business.
Publisher: (Marketing Education Group)
Published: 1990
Place of publication: (Great Britain?)
Language: eng
Notes: Includes bibliographies.