Marketing management
Subtitle: a strategic approach with a global orientation
By: Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
Contributors: Walker, Orville C.; Larréché, Jean-Claude.
Edition: 3rd ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 547
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.