Air wars
Subtitle: television advertising in election campaigns, 1952-2000
By: Darrell M. West
Edition: 3rd ed.
Publisher: CQ Press
Published: 2001
Place of publication: Washington, D.C
Language: eng
Number of pages: 222
ISBN-13: 9781568025803
Subjects: Politics and government; Political campaigns; Television in politics; Political Advertising
Notes: Includes bibliographical references (p. 187-210) and index.
Table of contents: title: Overview of ads; title: Buying airtime; title: Ad messages; title: Media coverage of ads; title: Learning about the candidates; title: Setting the agenda; title: Priming and defusing; title: Playing the blame game; title: Ads in congressional elections; title: Advertising and democratic elections.