Value Creation of Firm-Established Brand Communities
By: by Philipp Wiegandt
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Published: 2009
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] /
ISBN-13: 9783834921239; 9783834984609
Subjects: Marketing; Economics