Let's not forget about response error
By: by Solomon Dutka and Lester R. Frankel
Contributors: Frankel, Lester R., 1913-
Series: Modern marketing series -- no. 12; Modern marketing series -- no. 12
Publisher: Audits & Surveys
Published: 1976
Place of publication: New York, N.Y
Language: eng
Number of pages: 16
Subjects: Marketing research; Market surveys
Notes: Presented at Annual Conference Advertising Research Foundation, New York Hilton, ... November 11, 1976

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