Label Writing and Planning
Subtitle: a Guide to Good Customer Communication
By: by Tony Holkham
Publisher: Springer US
Published: 1996
Place of publication: Boston, MA
Language: eng
Format: [electronic resource] :
Number of pages: 219
ISBN-13: 9781461312314
Description: The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.