Cognitive and affective responses to advertising
By: edited by Patricia Cafferata, Alice M. Tybout.
Contributors: Cafferata, Patricia.; Tybout, Alice M.; American Psychological Association. Division of Consumer Psychology.; Marketing Science Institute.; Needham Harper Worldwide.; Conference on Advertising and Consumer Psychology (4th : 1985 : Chicago, Ill.)
Publisher: Lexington Books
Published: 1989
Place of publication: Lexington, Mass
Language: eng
Number of pages: 414
Subjects: Advertising -- Psychological aspects -- Congresses.; Consumer behavior -- Congresses.
Notes: Includes bibliographies and index.
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.