Bedarfs- und Marktforschung
By: Autorenkollektiv unter d. Leitung von Gernot Schneider.
Contributors: Schneider, Gernot.
Publisher: Verlag Die Wirtschaft
Published: 1976
Place of publication: Berlin
Language: ger
Number of pages: 320
Subjects: Consumers -- Germany (East); Marketing research -- Germany (East)
Notes: Bibliography: p. 293-294.
Includes index.