Organisationstheoretische Analyse von Marketing-Entscheidungsprozessen
Subtitle: Konzept und Ergebnisse einer explorativen empirischen Untersuchung
By: von Manfred Fleischer und Manfred Röber.
Contributors: Röber, Manfred, 1947-; International Institute of Management.
Series: Discussion paper series / International Institute of Management, Wissenschaftszentrum Berlin ;; 77-63; Discussion paper series (International Institute of Management) ;; 77-63.
Publisher: International Institute of Management, Wissenschaftszentrum Berlin
Published: 1977
Place of publication: Berlin
Language: ger
Number of pages: 93
Subjects: Marketing -- Decision making.; Organization.
Notes: Bibliography: p. 83-93.
Summary in English and German.