Modern marketing
By: David J. Rachman, Elaine Kotary Romano.
Contributors: Romano, Elaine Kotary, joint author.
Series: Dryden Press series in marketing
Publisher: Dryden Press
Published: 1980
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 659
Subjects: Marketing
Notes: Includes bibliographical references and index.