1983 AMA Winter Educators' Conference
Subtitle: research methods and causal modeling in marketing
By: edited by William R. Darden, Kent B. Monroe, William R. Dillon.
Contributors: Darden, William R., 1936-; Monroe, Kent B.; Dillon, William R.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1983
Place of publication: Chicago, IL
Language: eng
Number of pages: 278
Subjects: Marketing research -- Mathematical models -- Congresses.; Marketing research -- Statistical methods -- Congresses.
Other titles: 1983 A.M.A. Winter Educator's Conference.; Research methods and causal modeling in marketing.
Notes: Includes bibliographies.