New Product and Brand Management
Subtitle: Marketing Engineering Applications, Second Edition
Edition: 2 edition
Publisher: Prentice Hall
Published: October 9, 2002
Language: eng
Format: Paperback
Number of pages: 58
ISBN-13: 9780130084644
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Entrepreneurship; Marketing - General; Business & Economics / Marketing / General