Social machines
Subtitle: how to develop connected products that change customers' lives
By: Peter Semmelhack
Publisher: John Wiley & Sons, Inc.
Published: 2013
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 245
ISBN-13: 9781118471685
Subjects: Social media; Economic aspects; Social networks
Description: "Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. This book: Explains how smart phones and tablets enable Social Machines ; Describes how digital technology is being "baked in" to the most unlikely new products--even wheelchairs. ; Articulates how the "Internet of Things" is becoming social--and why that's the foundation for powerful new business models. In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us."--Publisher's website.
Notes: Includes index.