Management control of product development projects
By: Joseph Bonner, Robert W. Ruekert, and Orville C. Walker, Jr
Contributors: Ruekert, Robert W; Walker, Orville C; Marketing Science Institute
Series: Report -- no. 98-120; Report (Marketing Science Institute) -- no. 98-120
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 47
Subjects: New products -- Management
Notes: "Working paper."

"October 1998."

Includes bibliographical references (p. 43-47)