Travel & tourism
Subtitle: case studies
By: Stephen Rickaby
Publisher: T and t Publishing
Published: 2008
Place of publication: Ceredigion, Wales
Language: eng
Number of pages: 165
ISBN-13: 9780955019067
Subjects: Management; Tourism; Study and teaching; Case studies
Description: This book presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry. Each of the studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions.
Notes: Includes index.
Table of contents: title: Going places; title: Kyle Travel; title: Kuoni; title: Lynchpin; title: Ocean Village; title: Expedia; title: bmi; title: Virgin Trains; title: Shearings; title: Novotel; title: The Giant's Causeway; title: Durham Cathedral; title: Legoland Windsor; title: South West Tourism; title: Thomson/TUI.