Minorities and marketing
Subtitle: Research challenges
By: edited by Alan R. Andreasen and Frederick D. Sturdivant.
Contributors: Andreasen, Alan R., 1934-; Sturdivant, Frederick D.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 142
Subjects: African American consumers -- Congresses.; Minority consumers -- United States -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.
"Prepared for a conference held at Ohio State University from May 27 to 29, 1976."