Direct Marketing
Subtitle: An Integrated Approach (Mcgraw Hill/Irwin Series in Marketing)
Edition: Har/Dsk edition
Publisher: McGraw-Hill Companies
Published: November 1997
Language: eng
Format: Hardcover
Number of pages: 532
ISBN-13: 9780075617433
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - Multilevel; Advertising & Promotion; Case studies; Direct Marketing