Campaign communication and political marketing
By: Philippe J. Maarek
Publisher: Wiley-Blackwell
Published: 2011
Place of publication: Chichester; Malden, MA
Language: eng
Number of pages: 268
ISBN-13: 9781444332346; 9781444332353
Subjects: Politics and government; Marketing; Political campaigns; Communication in politics; Political aspects
Description: "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--
Notes: Includes bibliographical references and index.