New perspectives in marketing.
Contributors: National Council of Applied Economic Research.
Publisher: National Council of Applied Economic Research
Published: 1972
Place of publication: New Delhi
Language: eng
Number of pages: 204
Subjects: Marketing research -- India.; Marketing -- Study and teaching.
Notes: Includes bibliographical references.
Lectures and papers presented by Indian and foreign marketing experts in the course of a marketing training programme organized at the National Council of Applied Economic Research during July 1971 to Feb. 1972.