On second thought
Subtitle: outsmarting your mind's hard-wired habits
By: Wray Herbert
Edition: 1st ed.
Publisher: Crown Publishers
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 289
ISBN-13: 9780307461636
Subjects: Thought and thinking
Description: Reveals the evolutionary science behind how and why the human brain makes snap decisions, explaining how biological programming helps and hinders modern lives and how to avoid common mistakes by understanding the factors that prompt biased choices.
Notes: Includes bibliographical references and index.
Table of contents: title: Part 1: The body in the world. The visceral heuristic: cold shoulders and clean hands; title: The visionary heuristic: hills and home runs; title: The momentum heuristic: intuitive physics; title: The fluency heuristic: the power of penmanship; title: The mimicry heuristic: feeling your inner ape; title: The mapmaker heuristic: getting away from it all; title: Part 2: Numbers in our neurons. The arithmetic heuristic: "for just pennies a day"; title: The scarcity heuristic: supply and desire; title: The anchor heuristic: why things cost $19.95; title: The calorie heuristic: "will work for food"; title: The decoy heuristic: please don't make me choose; title: The futuristic heuristic: a wrinkle in time; title: Part 3: how the mind makes meaning. The design heuristic: simplicity and purpose; title: The foraging heuristic: exploring and exploiting; title: The caricature heuristic: engineering prejudice; title: The cooties heuristic: contagion and  magical thinking; title: The naturalist heuristic: back to the garden; title: The whodunit heuristic: murder and mortality; title: The grim reaper heuristic: loneliness and zealotry; title: The default heuristic: not to decide is . . .