Did brand managers ever jump on the same brand wagon as brand consultants
By: L.de Chernatony and F.Dall'Olmo Riley.
Contributors: Riley, F. Dall'Olmo.; Open BusinessSchool.
Series: Working paper series / Open Business School -- 96/13
Publisher: Open Business School Research
Published: 1996
Place of publication: Milton Keynes
Language: eng
Number of pages: 38
Notes: Bibliography: p31-37.