Strategic planning for magazine executives
Subtitle: how to take the guesswork out of magazine publishing decisions : a monograph on advanced magazine planning techniques
By: by Richard M. Koff.
Series: A Folio monograph
Publisher: Folio Magazine Pub. Corp.
Published: 1981
Place of publication: [New Canaan, Conn.]
Language: eng
Number of pages: 171
Subjects: Periodicals -- Publishing.; Periodicals -- Marketing.