Konsumentenbeobachtung am Point of Sale
Subtitle: ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
By: Monique Rüdell.
Series: Schriftenreihe Wirtschafts- und Sozialwissenschaften ;; Bd. 15
Publisher: Wissenschaft & Praxis
Published: 1993
Place of publication: Ludwigsburg
Language: ger
Number of pages: 278
Subjects: Consumers -- Germany -- Attitudes.; Point-of-sale systems -- Germany.
Notes: Includes bibliographical references (p. 229-259).
Originally presented as the author's thesis (doctoral)--Universität Paderborn, 1993.