The power of framing
Subtitle: creating the language of leadership
By: Gail T. Fairhurst
Series: The Jossey-Bass Business & management series
Publisher: Jossey-Bass
Published: 2010
Place of publication: San Francisco
Language: eng
Number of pages: 266
ISBN-13: 9780470494523
Subjects: Interpersonal communication; Leadership; Communication in management
Description: "This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--
Notes: Revised ed. of: The art of framing.

Includes bibliographical references (p. 239-2550 and index.