Advertising and the public
By: [by] Ralph Harris and Arthur Seldon.
Contributors: Seldon, Arthur, joint author.
Publisher: Published for the Institute of Economic Affairs by A. Deutsch
Published: 1962
Place of publication: [London]
Language: eng
Number of pages: 304
Subjects: Advertising.
Notes: Includes bibliography.
"This book and its companion volume Advertising in action have grown out of an earlier work, Advertisng in a free society, which was written in 1958."