Direct and Interactive Marketing: New Techniques for Fundraising Success
Subtitle: New Directions for Philanthropic Fundraising (J-B PF Single Issue Philanthropic Fundraising)
Edition: Subsequent edition
Publisher: Jossey-Bass
Published: August 14, 2002
Language: eng
Format: Paperback
Number of pages: 98
ISBN-13: 9780787958329
Subjects: Business & Management; Philanthropy & Charity; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Nonprofit Organizations & Charities; Business & Economics / Nonprofit Organizations & Charities; Marketing - General
First sentence: THE IMPLEMENTATION of the Data Protection Act of 1998 into law in the United Kingdom in March 2000 represents a watershed in the practical ability of U.K. fundraisers and marketers to segment, profile, and target potential and existing supporters.