The environmental marketing imperative
Subtitle: strategies for transforming environmental commitment into a competitive advantage
By: Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson.
Contributors: Colehour, Julie.
Publisher: Probus Pub. Co.
Published: 1994
Place of publication: Chicago; Cambridge [England]
Language: eng
Number of pages: 264
Subjects: Green marketing.; Product management -- Environmental aspects.
Notes: Includes bibliographical references (p. 199-200) and index.