Economics and management of competitive strategy
By: Daniel F. Spulber
Publisher: World Scientific
Published: 2009
Place of publication: Singapore; Hackensack, NJ
Language: eng
Number of pages: 510
ISBN-13: 9789812838469
Subjects: Managerial economics; Business planning; Textbooks; Theorie; Strategisches Management; Competition; Strategic planning
Other titles: Competitive strategy
Description: "This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies." -- Book cover.
Notes: Includes bibliographical references and index.
Table of contents: title: Part I. Management Strategy. 1. Designing Management Strategy; title: 2. Value-Driven Strategy; title: - Part II. The Market Compass. 3. Customers and Suppliers; title: 4. Competitors and Partners; title: - Part III. The Organizational Grid. 5. Organizational Structure and Performance; title: 6. Organizational Abilities and Incentives; title: - Part IV. Competitive Advantage. 7. Competitive Advantage and Value Creation; title: 8. Transaction Costs and the Firm's Vertical Structure; title: - Part V. Competitive Strategy. 9. Price Leadership Strategy; title: 10. Product Differentiation Strategy; title: 11. Transaction Coordination Strategy; title: 12. Entry Strategy.