iProperty
Subtitle: Profiting from Ideas in an Age of Global Innovation
Publisher: Wiley
Published: January 9, 2008
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780470171790
Subjects: Business & Management; Intellectual property, copyright & patents; Intellectual Property - General; Law / Intellectual Property; Law; Legal Reference / Law Profession; Intellectual capital; Intellectual property; Management
Description: "IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--BOOK JACKET.