Make it rain!
Subtitle: how to use the media to revolutionize your business & brand
By: Areva Martin, ESQ with Donna Beech
Contributors: Beech, Donna, author
Edition: First edition.
Published: 2018
Language: eng
Number of pages: 254
ISBN-13: 9781478989875
Copyright date: 2018
Subjects: Economic aspects; Influence; Mass media; Mass media and business; Mass media and publicity
Other titles: How to use the media to revolutionize your business and brand
Description: "What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker. Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?"--
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: The call that changed my life; title: Rainmaking. Make your own luck; title: Lock on to your brand; title: What you need first. Find your people; title: Hone your pitch; title: Become a trusted source; title: Deploy it. Go for media channels- big and small; title: Jump on breaking news stories; title: Amplify it! Forget the old social media; title: Engage or fail; title: Monetize it. Wield your connections; title: Watch it rain.