The Henney Motor Company
Subtitle: a complete history
By: Thomas A. McPherson
Publisher: Iconografix; Ertel Publishing, Inc.
Published: 2009
Place of publication: Hudson, Wisc
Language: eng
Number of pages: 270
ISBN-13: 9781583882337
Subjects: Ambulances; Hearses (Vehicles); Automobile industry and trade; Henney Motor Company; Pictorial works; History
Description: During the 1930s and 1940s, Henney came close to total industry dominance. It had an overwhelming range of products and a powerhouse dealer network, and managed a steady stream of innovations. In the late 1930s it got Packard, the world's leading luxury car, to agree to an exclusive agreement and by World War II was selling more professional cars than the rest of the industry combined. Yet in the end, Henney fell victim to a full-court press of declining Packard sales, relentless competition, overeager expansion by its owner, and legal setbacks--Dust jacket flap.
Table of contents: title: From horses to hearses : the Henney Buggy Company 1868-1915; title: Successful transition : the John W. Henney Company 1916-1927; title: Vying for industry leadership : the Henney Motor Company 1928-1937; title: Worthy of two great names : the Packard alliance 1938-1948; title: The long farewell : decline and kilowatts 1949-1961.