The white paper marketing handbook
Subtitle: how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs
By: Robert W. Bly.
Publisher: Thomson
Published: 2005
Place of publication: Mason, Ohio
Language: eng
Number of pages: 229
Subjects: Communication in marketing; Market segmentation; Advertising; Selling
Notes: Includes bibliographical references and index.