Visual communication theory and research
Subtitle: a mass communication perspective
By: Shahira Fahmy, Mary Angela Bock, and Wayne Wanta
Contributors: Bock, Mary Angela; Wanta, Wayne
Edition: First edition.
Publisher: Palgrave Macmillan
Published: 2014
Place of publication: New York, NY
Language: eng
Number of pages: 190
ISBN-13: 9781137362148
Subjects: Visual communication; Research
Notes: Includes bibliographical references (pages 154-182) and index.
Table of contents: title: Linking theory to visual communication; title: Historical research; title: Who: research on the sources of visual communication; title: Says what: research on the content in visual communication; title: To whom: research on the audiences in visual communication; title: In which channel: research on media used in visual communication; title: With what effect I: research on cognitive effects of visual; title: With what effect II: research on attitudinal effects of visual; title: With what effect III: research on behavioral effects of visual; title: Conclusions.