Fashion promotion in practice
By: Jon Cope and Dennis Maloney
Contributors: Maloney, Dennis (Fashion writer)
Published: 2016
Language: eng
Number of pages: 216
ISBN-13: 9781472568922
Subjects: Fashion merchandising; Fashion; Sales promotion; Advertising
Notes: Includes bibliographical references (pages 204-208) and index.
Table of contents: title: Campaign planning : making it happen; title: Advertising and public relations : from verbal to viral; title: The celebrity role : from royalty to the rap game; title: Collaborations : "X" marks the spot; title: The fashion show : from couturier to catwalk; title: Fashion film : from Hollywood to Hoxton; title: Events : from private parties to public performance; title: Visual merchandising : from store to screen; title: The fashion magazine : from print to pixel.