Consumer decision processes
Subtitle: marketing and advertising implications
By: [by] Francesco M. Nicosia.
Contributors: California. University. School of Business Administration.; California. University. Survey Research Center.
Series: Prentice-Hall international series in management; Prentice-Hall behavioral sciences in business series
Publisher: Prentice-Hall
Published: 1966
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 284
Subjects: Consumer behavior.; Consumption (Economics)
Notes: Bibliography: p. 247-272.
"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."