CIM coursebook
Subtitle: managing marketing
By: edited by Andrew Sherratt ; and authored by Francis Nicholson, Richard Meek
Contributors: Meek, Richard; Sherratt, Andrew; Chartered Institute of Marketing
Series: CIM coursebook; CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2009
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 269
ISBN-13: 9781856177177
Subjects: Marketing; Study guides; Management; Examinations
Other titles: Managing marketing; Official CIM coursebook: managing marketing
Notes: "Professional Diploma in Marketing"--Cover.

"This is the only coursebook for Managing Marketing that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover.

Includes index.