Sodot ha-hatslaḥah be-yaḥase tsibur
Subtitle: ṭekhniḳot ve-raʻyonot maʻaśiyim le-haśagat ḥashifah ṿe-izkurim bi-khele ha-tiḳshoret
By: Meʼir Liraz.
Publisher: Hotsaʼat Liraz
Published: 2000
Place of publication: Tel Aviv
Language: heb
Number of pages: 144
Subjects: Public relations; Advertising; Communication in consumer education