Market segmentation research
Subtitle: a conceptual analysis
By: by William L. Wilkie.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 324
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1971
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 19
Subjects: Marketing research.; Market segmentation.
Notes: Bibliography: leaves 18-19.