Zhongguo guang gao hang ye jing zheng li yan jiu
Subtitle: 2001 nian quan guo guang gao xue shu yan tao hui lun wen ji cui = Chinese advertising competition research
By: Qiao Jun, Cheng Zhuangzhuang, Dong Lijin zhu bian
Contributors: Qiao, Jun; Cheng, Zhuangzhuang; Dong, Lijin
Edition: Di 1 ban
Publisher: Xi nan cai jing da xue chu ban she
Published: 2002
Place of publication: Chengdu Shi
Language: chi
Number of pages: 383
Subjects: Advertising; Congresses; Competition
Other titles: Chinese advertising competition research; 2001 nian quan guo guang gao xue shu yan tao hui lun wen ji cui
Notes: Selected papers from "2001 nian quan guo guang gao xue shu yan tao hui" which topic is "Ti sheng guang gao jing ying dan wei de shi chang jing zheng li" held Nov. 9-11, 2001 in Changsha, Hunan Sheng, China.