The practice of market research
Subtitle: an introduction
By: Yvonne McGivern.
Edition: 3rd ed.
Publisher: Prentice Hall/Financial Times
Published: 2009
Place of publication: Harlow, England; New York
Language: eng
ISBN-13: 9780273717072
Subjects: Marketing research -- Methodology; Social sciences -- Research -- Methodology
Notes: Includes bibliographical references and index.