Frugal innovation
Subtitle: how to do more with less
By: Navi Radjou and Jaideep Prabhu
Contributors: Prabhu, Jaideep C., author; Economist Newspaper Limited
Edition: First edition.
Series: The Economist; Economist series
Published: 2014
Language: eng
Number of pages: 252
ISBN-13: 9781610395052
Subjects: Technological innovations; Case studies; Adaptability (Psychology); Social aspects; Organizational behavior; Resource allocation; Entrepreneurship
Description: Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R&D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in conpanies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way.
Notes: At head of title: The Economist.

Includes bibliographical references (pages 221-228) and index.
Table of contents: title: Frugal innovation: a disruptive growth strategy; title: Principle one: engage and iterate; title: Principle two: flex your assets; title: Principle three: create sustainable solutions; title: Principle four: shape customer behaviour; title: Principle five: co-create value with prosumers; title: Principle six: make innovative friends; title: Fostering a frugal culture; title: Conclusion.