The Infinite Asset
Subtitle: Managing Brands to Build New Value
Edition: 1st edition
Publisher: Harvard Business School Press
Published: September 15, 2001
Language: eng
Format: Hardcover
Number of pages: 238
ISBN-13: 9781578512492
Subjects: Sales & marketing management; Management - General; Case studies; Business & Economics; Business / Economics / Finance; Business/Economics; Management; Advertising & Promotion; Marketing - International; Brand name products
First sentence: TIME WAS, brands succeeded or failed based on their own merits-the quality of the products or services they represented,their positioning in the marketplace, the appeal of their advertising campaigns.
Description: A new set of tools for innovative brand management.