Optical Illusions
Subtitle: Lucent and the Crash of Telecom
Publisher: Simon & Schuster
Published: September 28, 2004
Language: eng
Format: Hardcover
Number of pages: 302
ISBN-13: 9780743226677
Subjects: Industries - Media & Communications Industries; Telecommunication equipment industry; General; Corporate & Business History - General; Business & Economics; Business / Economics / Finance; Telecommunication equipment in; Business/Economics; Lucent Technologies (Firm); History; Business & Economics / General; United States; Data transmission equipment in; Data transmission equipment industry
First sentence: The stock market bubble of the late 1990s will undoubtedly be remembered as the "Internet craze" or "dot-com mania," but this would be selling the madness short.
Description: "Optical Illusions is the story of a financially sound company steeped in world-class talent, dominant in one of the fastest-growing industries, that in the space of two years found itself downgraded to a junk-bond credit rating, under investigation by the SEC for its accounting practices, the value of its stock reduced to the price of a cup of coffee. Lisa Endlich tells the tale of the company that epitomized the misfortunes of the telecom industry, leaving investors and employees shocked and confused." "In writing this book Endlich had access to more than a hundred people who played a role in the drama, as well as previously unavailable courtroom documents."--BOOK JACKET.