The online community blueprint
Subtitle: a 9-step guide to planning an online community for your customers, members, or partners
By: by Katie Bapple, Joshua Paul and Katie Oakes
Contributors: Paul, Joshua, author; Oakes, Katie, author
Publisher: Socious
Published: 2015
Place of publication: Mesa, Arizona]
Language: eng
Number of pages: 66
ISBN-13: 9780692451588
Subjects: Online social networks; Customer relations; Relationship marketing; Internet marketing; Communities; Community life; Réseaux sociaux (Internet); Marketing relationnel; Marketing sur Internet; Communauté
Description: "Branded online communities, where customers, members, or partners come together to share ideas, get support, and collaborate, are increasingly at the center of customer engagement operations. Both businesses and nonprofit membership organizations, like associations and user groups, are leveraging their communities to drive revenue, create more innovative products, and nurture their advocates. However, like any business initiative, online community strategies contain risk. What if nobody visits or contributes to your online community? What if your customers say something negative? What if your CEO asks how the user community fits into your bottom line? This book provides a foundation to address those questions before they become an issue for your organization. With advice ranging from getting buy-in from your executives to creating a content calendar, you'll get a proven framework for planning and launching a successful private online community."--Back cover.