Influence
Subtitle: the psychology of persuasion
By: Robert B. Cialdini.
Edition: Rev.; 1st Business Essentials ed.
Series: Collins Business Essentials
Publisher: Collins
Published: 2007
Place of publication: New York, USA
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780061241895
Copyright date: 1984, 1994, 2007
Subjects: Influence (Psychology); Persuasion (Psychology); Compliance.
First sentence: I got a phone call one day from a friend who had recently opened an Indian jewelry store in Arizona.
Notes: Includes bibliographical references (p. [293]–309) and index.
Table of contents: label: 1
title: Weapons of Influence
pagenum: 1; label: 2
title: Reciprocation : The Old Give and Take . . . and Take
pagenum: 17; label: 3
title: Commitment and Consistency : Hobgoblins of the Mind
pagenum: 37; label: 4
title: Social Proof : Truths Are Us
pagenum: 114; label: 5
title: Liking : The Friendly Thief
pagenum: 167; label: 6
title: Authority : Directed Deference
pagenum: 208; label: 7
title: Scarcity : The Rule of the Few
pagenum: 237; title: Epilogue. Instant Influence : Primitive Consent for an Automatic Age
pagenum: 273