Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
By: von Rainer Hillebrand.
Series: Schriften zum Marketing,; Bd. 30
Publisher: Duncker & Humblot
Published: 1990
Place of publication: Berlin
Language: ger
Number of pages: 362
Subjects: Radio advertising -- Germany.; Retail trade -- Germany.
Notes: Includes bibliographical references (p. 338-362).
Originally presented as the author's thesis (doctoral)--Universität der Bundeswehr Hamburg, 1990.