Bilingual consumers and the Web
Subtitle: moderators of language effects in Website navigation
By: David Luna, Laura A. Peracchio, and María D. de Juan
Contributors: Peracchio, Laura A; Juan, María D. de
Series: Report -- no. 02-110; Report (Marketing Science Institute) -- no. 02-110
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 31
Subjects: Electronic commerce -- United States -- Cross-cultural studies; Electronic commerce -- Spain -- Cross-cultural studies; Internet users -- United States -- Attitudes; Internet users -- Spain -- Attitudes; Consumer behavior -- United States -- Cross-cultural studies; Consumer behavior -- Spain -- Cross-cultural studies; Multilingual Web sites -- United States; Multilingual Web sites -- Spain
Genres: Cross-cultural studies
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 29-31)