Services marketing
Subtitle: an annotated bibliography
By: by Raymond P. Fisk and Patriya S. Tansuhaj.
Contributors: Tansuhaj, Patriya S.
Series: Bibliography series; Bibliography series (American Marketing Association)
Publisher: American Marketing Assn.
Published: 1985
Place of publication: Chicago, Ill
Language: eng
Number of pages: 256
Subjects: Professions -- Marketing -- Bibliography.; Service industries -- Marketing -- Bibliography.
Notes: Includes index.