Marketing management
Subtitle: knowledge and skills
By: J. Paul Peter, James H. Donnelly, Jr
Contributors: Donnelly, James H.
Edition: 11th ed.
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 816
ISBN-13: 9780077861056
Subjects: Marketing; Management; Case studies
Notes: Includes bibliographical references and index.