Marketing
By: James L. Burow ; contributing writer, Jim Bosiljevac
Contributors: Bosiljevac, Jim
Edition: 3rd ed.
Publisher: South-Western Cengage Learning; South-Western Educational Pub
Published: 2012
Place of publication: Australia; Mason, OH
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9781133108146
Subjects: Marketing
Notes: Includes index.
Table of contents: title: Social media unit; title: Marketing today and tomorrow; title: Socially responsive marketing; title: Marketing begins with economics; title: The basics of marketing; title: Marketing information and research; title: Marketing starts with customers; title: Competition is everywhere; title: E-commerce and virtual marketing; title: Developing a marketing strategy and marketing plan; title: Developing successful products; title: Services need marketing; title: Business-to-business marketing; title: Getting products to customers; title: Determining the best price; title: Effective promotion means effective communication; title: Be creative with advertising; title: Selling satisfies customers; title: Marketing in a global economy; title: Managing risks; title: Marketing requires money; title: Entrepreneurship and marketing; title: Take control with management; title: Planning your future in marketing; title: Math review; title: Glossary