Business policy and strategy
Subtitle: concepts and readings
By: Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran.
Contributors: McCarthy, Daniel J.; Minichiello, Robert J.; Curran, Joseph R.
Series: Irwin series in management and the behavioral sciences
Publisher: R. D. Irwin
Published: 1975
Place of publication: Homewood, Ill
Language: eng
Number of pages: 490
Subjects: Strategic planning
Notes: Includes bibliographical references.