The economics of franchising
By: Roger D. Blair, Francine Lafontaine
Contributors: Lafontaine, Francine
Publisher: Cambridge University Press
Published: 2005
Place of publication: New York
Language: eng
Format: [electronic resource] /
Number of pages: 338
ISBN-13: 9780511161360; 9780511160653
Subjects: Franchises (Retail trade); Franchises; BUSINESS & ECONOMICS
Description: This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index.