New infotainment Technologies in the Home
Subtitle: Demand-side Perspectives (Lea's Communication Series)
Contributors: Ruby Roy Dholakia (Editor); Norbert Mundorf (Editor); Nikhilesh Dholakia (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: March 1, 1996
Language: eng
Format: Hardcover
Number of pages: 296
ISBN-13: 9780805816266
Subjects: Computer Communications & Networking; Consumer issues; Impact of computing & IT on society; Macroeconomics; Media studies; Telecommunication equipment in; Computer industry; Computer Industry (Economic Aspects); Television Broadcasting; Business & Economics; Business / Economics / Finance; Marketing - Research; Industries - General; Consumer Behavior - General; Commerce; Technology / Telecommunications; Television supplies industry; Telecommunication equipment industry; United States; Household electronics industry
Description: As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home.

The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.