Radio broadcasting manual
Subtitle: the radio as a publicity medium for retailers
By: an appraisal with a resume of experiences, compiled by Frank W. Spaeth, manager, Sales promotion division.
Contributors: Spaeth, Frank William, 1903- comp.
Publisher: Sales promotion division, National Retail dry goods association
Published: 1935
Place of publication: New York
Language: eng
Number of pages: 80
Subjects: Retail trade.; Radio broadcasting.; Advertising.
Notes: "A bibliography of broadcasting": p. 79-80.