The End of Fashion
Subtitle: The Mass Marketing of the Clothing Business
Publisher: William Morrow & Company
Published: September 1999
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780688151607
Subjects: Fashion design; Manufacturing industries; Industries - General; Clothing and dress; Art; Business / Economics / Finance; Business/Economics; Marketing; Fashion; Marketing - General; Clothing trade
Description: "The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends.

It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing."--BOOK JACKET.