Marketing at the Gothenburg School of Economics
Subtitle: proceedings from a symposium for Professor Bo Wickstr"om
By: edited by Karl Erik Gustafsson and Gunilla Green.
Contributors: Wickstr"om, Bo.; Gustafsson, Karl Erik.; Green, Gunilla.; Handelsh"ogskolan i G"oteborg.
Publisher: BAS
Place of publication: Gothenburg
Language: eng
Number of pages: 236
Subjects: Marketing -- Sweden.