Marketing
Subtitle: real people, real decisions
Contributors: Marshall, Greg W., author; Stuart, Elnora W., author; Barnes, Bradley R., author; Mitchell, Vincent W., author; Tabrizi, Wendy, author
Edition: Third European edition / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley R. Barnes, Vincent W. Mitchell, Wendy Tabrizi.
Publisher: Pearson
Published: 2019
Language: eng
Number of pages: 586
ISBN-13: 9781292227191
Copyright date: 2019
Subjects: Marketing; Vocational guidance
Notes: Previous edition: 2013.

"Authorised adaptation from the United States edition, entitled 'Marketing : real people, real choices', 9th edition ... ©2018."

Includes bibliographical references and indexes.