Changing the culture of college drinking
Subtitle: a socially situated health communication campaign
By: Linda C. Lederman, Lea P. Stewart
Contributors: Stewart, Lea.
Series: Health communication; Health communication (Cresskill, N.J.)
Publisher: Hampton Press
Published: 2005
Place of publication: Cresskill, NJ
Language: eng
Number of pages: 303
Subjects: College students -- Alcohol use -- Prevention; Binge drinking -- Prevention; Health risk communication; Universities and colleges -- Health promotion services
Description: "The RU SURE campaign is a dangerous drinking prevention campaign developed after a decade of research on alcohol-related behavior at Rutgers University and is based on Lederman and Stewart's Socially Situated Experiential Learning (SSEL) Model." "This book describes the development of this campaign including its theoretical framework and innovative design. Suggestions are also given for implementing a similar campaign on other campuses. As a result, the volume adds to the work on alcohol prevention on college campuses and creates a safer learning environment for all students."--Jacket.
Notes: Includes bibliographical references and indexes.