Marketing today's academic library
Subtitle: a bold new approach to communicating with students
By: Brian Mathews.
Publisher: American Library Association
Published: 2009
Place of publication: Chicago
Language: eng
Number of pages: 171
ISBN-13: 9780838909843
Subjects: Academic libraries -- Marketing; Academic libraries -- Public relations; Libraries and students; Advertising -- Libraries
Notes: Includes bibliographical references and index.
Table of contents: title: Do libraries need to advertise? : an introduction; title: Defining the user; title: Student need states; title: The library as product; title: Conducting marketing research; title: Building relationships; title: Developing brand strategies; title: Promotional building blocks; title: Designing messages; title: Measuring the impact; title: Putting it all together.