Product recall
Subtitle: the recall of draught Tetley bitter : how did Carlsberg-Tetley's experienceof product recall relate to product recall theory[?] : what lessons can C-T learn for the future from its experience and the experience of others[?].
Contributors: Manchester Metropolitan University. Department of Retailing and Marketing.; Carlsberg-Tetley (firm)
Language: eng
Notes: Typescript.

Thesis [Pg.Dip.] - Manchester Metropolitan University, Departmentof Retailing and Marketing, 1996.