Cognitive interviewing
Subtitle: a tool for improving questionnaire design
By: Gordon B. Willis.
Publisher: Sage Publications
Published: 2005
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 335
Subjects: Interviewing.; Cognition.; Questionnaires -- Methodology.; Social surveys -- Methodology.; Social sciences -- Research -- Methodology.; Psychology -- Research -- Methodology.
Description: "Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--Jacket.
Notes: Includes bibliographical references (p. 299-319) and index.