Faculty manual for the telecourse Marketing
By: prepared and produced by the Office of Instructional Systems Development, Coastline Community College.
Contributors: Boone, Louis E.; Coastline Community College.
Edition: 5th ed.
Publisher: produced by Coastline Community College ... in cooperation with Holt, Rinehart and Winston/Dryden Press; distributed by Coast Telecourses
Published: 1995
Place of publication: Fountain Valley, CA
Language: eng
Number of pages: 259
Subjects: Marketing (Television program); Marketing
Other titles: Marketing (Television program)
Notes: For use with the 26-part Marketing telecourse.  A study guide is also published.  The telecourse textbook is Contemporary marketing plus, 8th ed., by L.E. Boone & D.L. Kurtz.