Marketing Management
Subtitle: An International Perspective, Case Studies (International Marketing Series)
Publisher: Palgrave Macmillan
Published: February 9, 2002
Language: eng
Format: Paperback
Number of pages: 503
ISBN-13: 9780333750087
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; ASIA; Europe; USA; Sales & Selling - Management; Business & Economics / Marketing / International; International - Marketing; Marketing - General; Case studies; Management; Marketing
Description: "Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is a supplement to both marketing management or international marketing courses at both undergraduate and MBA level." "Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is a resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case."--Jacket.