Tracking marketplace performance
Subtitle: an ARF Midwest Workshop ; Hyatt Regency O'Hare, Chicago, June 3, 1988 : transcript proceedings
By: [Josh McQueen, Workshop chair].
Contributors: McQueen, Josh.; Advertising Research Foundation.; ARF Midwest Workshop (1988 June 3 : Chicago, Ill.)
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York, N.Y
Language: eng
Number of pages: 154
Subjects: Marketing research -- Congresses; Marketing surveys -- Measurement -- Congresses; Marketing management -- Measurement -- Congresses; Marketing audits -- Congresses
Other titles: ARF tracking marketplace performance workshop.; Transcript proceedings : tracking marketplace performance.