Persuasion
Subtitle: psychological insights and perspectives
By: edited by Timothy C. Brock, Melanie C. Green.
Contributors: Brock, Timothy C., 1935-; Green, Melanie C.
Edition: 2nd ed.
Publisher: Sage Publications
Published: 2005
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 353
Subjects: Persuasion (Psychology); Influence (Psychology)
Notes: Includes bibliographical references and indexes.
Table of contents: title: Domains of persuasion: an introduction / Timothy C. Brock and Melanie C. Green; title: Attitude measurement: techniques for measuring the unobservable / Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall; title: Acting as we feel: when and how attitudes guide behavior / Russell H. Fazio and David R. Roskos-Ewoldsen; title: Actions and attitudes: the theory of cognitive dissonance / Joel Cooper, Robert Mirabile, and Steven J. Scher; title: To think or not to think: exploring two routes to persuasion / Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester; title: Persuasiveness of narratives / Melanie C. Green and Timothy C. Brock; title: Principles of interpersonal influence / Robert B. Cialdini and Brad J. Sagarin; title: Influence and persuasion in small groups / Charlan Jeanne Nemeth and Jack A. Goncalo; title: Do messages from your body, your friends, your doctor, or the media shape your health behavior? / Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci; title: Mass media and political persuasion / Shanto Iyengar and Jennifer McGrady; title: Changing prejudice: the effects of persuasion on implicit and explicit forms of race bias / David M. Amodio and Patricia G. Devine; title: The psychology of advertising / Frank R. Kardes.