CMO Leadership Strategies
Subtitle: Top Executives from ABC, Time Warner, and more on Creating & Delivering Successful Marketing Campaigns That Impact the Bottom Line (Inside the Minds)
Publisher: Aspatore Books
Published: March 2005
Language: eng
Format: Paperback
Number of pages: 248
ISBN-13: 9781596221154
Subjects: Leadership; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Costs; Marketing; Marketing executives; United States