Taking Brand Initiative
Subtitle: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Publisher: Jossey-Bass
Published: March 7, 2008
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780787998301
Subjects: Business strategy; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / General; General; Branding (Marketing); Corporate culture; Corporate image