Social marketing
Subtitle: principles and practice
By: Robert J. Donovan and Nadine Henley
Contributors: Henley, Nadine, 1952-
Publisher: IP Communications
Published: 2003
Place of publication: Melbourne, Australia
Language: eng
Number of pages: 415
ISBN-13: 9780957861756
Subjects: Social marketing; Marketing social; Soziomarketing; Mass Media; Social Marketing; Marketing
Description: The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
Notes: Includes bibliographical references and indexes.