Avon
Subtitle: building the world's premier company for women
By: Laura Klepacki ; [foreword by Andrea Jung].
Publisher: John Wiley & Sons
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 264
Subjects: Avon Products, inc; Cosmetics industry; Direct selling
Description: "Avon: Building the World's Premier Company for Women offers an engaging firsthand look at how a small door-to-door bookselling business grew up to become one of the world's leading beauty companies. Weaving anecdotes with exclusive interviews and unparalleled access to both past and present company executives, author Laura Klepacki reveals how Avon built a global empire - from Boston to Beijing - and shows how it manages to thrive in all economies, especially during the toughest of times." "Page by intriguing page, you'll also discover how Avon has maintained and increased its market share through new product introductions, the use of technology, rewarding its best performers, appealing to different customers (including men and teens), and giving back with financial support for causes relating to domestic violence and breast cancer."--BOOK JACKET.
Notes: Includes bibliographical references (p. 251-257) and index.