Essential Managers
Subtitle: Effective Public Relations
Contributors: Adele Hayward (Editor)
Edition: 1st American Ed edition
Publisher: DK ADULT
Published: August 1, 2001
Language: eng
Format: Paperback
Number of pages: 72
ISBN-13: 9780789480088
Subjects: Public Relations; Management; Business & Economics; Business / Economics / Finance; Business/Economics; Motivational; Business & Economics / Management; Business; Management - General
First sentence: Public relations comprises a set of practical skills and strategies designed to enhance the reputation of an organization, strengthen its relationships with key audiences, and enable it to deal with crises from a position of strength.