The impact of advertising on the aggregate consumption function
By: [by] Leonard J. Parsons and Randall L. Schultz.
Contributors: Schultz, Randall L., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 443
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1974
Place of publication: West Lafayette, Ind
Language: eng
Subjects: Advertising -- United States -- Mathematical models.; Consumption (Economics) -- United States -- Mathematical models.
Notes: Includes bibliographical references.
Table of contents: title: v. 1. Preliminary results.