Environmental marketing
Subtitle: strategies, practice, theory, and research
By: Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors.
Contributors: Polonsky, Michael J.; Mintu-Wimsatt, Alma T.
Series: Haworth marketing resources
Publisher: Haworth Press
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 415
Subjects: Green marketing; Product management -- Environmental aspects; Social responsibility of business
Notes: Includes bibliographical references and index.