Marketing history
Subtitle: marketing's greatest empirical experiment : proceedings of the 7th Conference on Historical Research in Marketing and Marketing Thought : The Fort Wayne Hilton Hotel and Grand Wayne Center, Fort Wayne, Indiana May 25-28, 1995
By: sponsored by School of Business and Management Sciences, Indiana-Purdue University at Fort Wayne ... [et al.]. ; editors: Kathleen M. Rassuli, Stanley C. Hollander, Terence R. Nevett.
Contributors: Rassuli, Kathleen M.; Hollander, Stanley C., 1919-; Nevett, T. R.; Dixon, Donald F.; Indiana University-Purdue University Fort Wayne. School of Business and Management Sciences.
Publisher: Michigan State University, Board of Trustees
Published: 1995
Place of publication: [Michigan]?
Language: eng
Number of pages: 408
Subjects: Marketing -- History -- Congresses.
Notes: Includes bibliographical references.
"With a 15 year cummulative index of history conference papers compiled by Donald Dixon."