Le grand bluff
Subtitle: pouvoir et argent dans la publicité
By: Denis Boutelier, Dilip Subramanian.
Contributors: Subramanian, Dilip.
Publisher: Denoël
Published: 1990
Place of publication: Paris
Language: fre
Format: Paperback
Number of pages: 385
Subjects: Advertising -- France.; Advertising agencies -- France.
First sentence: Tout cela est-il  bien sérieux ?D'hilarants films-opérettes pour promouvoir....
Notes: Includes index.