Marketing public health
Subtitle: strategies to promote social change
By: Michael Siegel, Lynne Doner.
Contributors: Doner, Lynne.
Publisher: Aspen Publishers
Published: 1998
Place of publication: Gaithersburg, Md
Language: eng
Number of pages: 530
Subjects: Public health -- Marketing
Description: This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners & students.
Notes: Includes bibliographical references (p. 504-505) and index.