Co-Marketing Solution, The (American Marketing Association)
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 1, 2000
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780658000065
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing - Multilevel; Management; Marketing; United States
First sentence: Co-op advertising is simply the way that manufacturers pay for some or all of the costs when retailers advertise their products.