Marken- und Kommunikationsmanagement im B-to-B-Gescha ft
Subtitle: clever positionieren, erfolgreich kommunizieren
By: Peter Masciadri, Dirk Zupancic
Contributors: Zupancic, Dirk
Edition: 1. Aufl.
Publisher: Gabler
Published: 2010
Place of publication: Wiesbaden
Language: ger
Format: [electronic resource] :
Number of pages: 222
ISBN-13: 9783834989314; 9783834915719
Subjects: Business communication; Industrial marketing
Notes: Title from PDF t.p. (SpringerLink, viewed Aug. 17, 2011).

Includes bibliographical references.