The new culture of desire
Subtitle: 5 radical new strategies that will change your business and your life
By: Melinda Davis
Publisher: Free Press
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 262
Subjects: Consumer behavior -- Social aspects; Consumption (Economics) -- Psychological aspects; Consumers -- Psychology; Desire
Other titles: 5 radical new strategies that will change your business and your life; Five radical new strategies that will change your business and your life
Description: Reveals how customer demands have shifted from physical to spiritual, emotional, and intellectual, noting how this shift has impacted trends and technologies and what it means for marketing teams.
Notes: Includes bibliographical references and index