Purchasing behavior and personal attributes
By: by William F. Massy, Ronald E. Frank [and] Thomas Lodahl.
Contributors: Frank, Ronald Edward, 1933- joint author.; Lodahl, Thomas, joint author.
Publisher: University of Pennsylvania Press
Published: 1968
Place of publication: Philadelphia
Language: eng
Number of pages: 174
Subjects: Motivation research (Marketing); Consumer behavior.
Notes: Bibliography: p. 164-168.