Private label
Subtitle: turning the retail brand threat into your biggest opportunity
By: Keith Lincoln and Lars Thomassen.
Contributors: Thomassen, Lars.
Publisher: Kogan Page Limited
Published: 2009
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749455934
Subjects: Retail trade; Branding (Marketing) -- Management; Brand name products -- Management
Table of contents: title: Private facts; title: Private myths; title: Private past; title: Private present; title: Private future; title: The S&S X global research report; title: The shopper perspective; title: The brand perspective; title: The retailer perspective; title: The overall perspective; title: For every threat there's an opportunity; title: The private principles; title: Private principle 1 : running the risk and living the reality; title: Private principle 2 : retailize and be radical; title: Private principle 3 : tomorrow's global, social and environmental issues are your opportunities today; title: Private principle 4 : educate, navigate and inspire; title: Private principle 5 : winning "mind shelf" is the name of the game; title: Private principle 6 : innovate, imagineer and involve; title: Private principle 7 : restore and reinvent the store; title: Private principle 8 : catalyse your communications and brand from till to TV; title: Private principle 9 : collaborate and cooperate through co-opetition; title: Private principle 10 : shopper solutions steal share of wallet; title: For every opportunity there's an even bigger opportunity; title: Retailer private principles 1 to 5; title: Retailer private principles 6 to 10; title: Realizing the opportunity together.