Managing ideas for profit
Subtitle: the creative gap
By: Simon Majaro.
Series: Marketing for professionals; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill Book Co.
Published: 1992
Place of publication: London; New York
Language: eng
Number of pages: 342
Subjects: Creative ability in business -- Management.
Notes: Includes bibliographical references (p. 333-336) and index.
Originally published under title: The creative gap.