Business marketing management
Subtitle: astrategic view of industrial and organizational markets
By: Michael D. Hutt, Thomas W. Speh.
Contributors: Speh, Thomas W.
Edition: 4th ed.
Publisher: Dryden Press
Published: 1992
Place of publication: Fort Worth; London
Language: eng
Number of pages: 749
Subjects: Industrial marketing -- Management -- Case studies.
Notes: Previous ed.: 1989.

Includes bibliographicalreferences and indexes.