An interactive media decision support system
By: [by] David Ness and Christopher R. Sprague.
Contributors: Sprague, Christopher R.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- no. 595-72; Working paper (Sloan School of Management) -- 595-72.
Publisher: M.I.T.]
Published: 1972
Place of publication: [Cambridge
Language: eng
Number of pages: 18
Subjects: Advertising media planning -- Data processing.