Consumer behavior and marketing strategy
By: J.Paul Peter,Jerry C. Olson.
Contributors: Olson, Jerry, 1944-
Edition: 5th ed.
Series: Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1999
Place of publication: Boston,MS; London
Language: eng
Number of pages: 545
Subjects: Consumer behavior.; Marketing.
Notes: Previous ed. 1995.

Includes bibliographical references and index.

Tertiary education.