An Author's Guide to Children's Book Promotion
Publisher: Two Lives Publishing
Published: October 2003
Format: Paperback
Number of pages: 80
ISBN-13: 9780962121159
First sentence: According to Robert J. R. Follett, author of The Financial Side of Book Publishing (Ad-Lib Publications), approximately 4 1/2 to 5 percent of a book's cover price is allocated for promotion and publicity.