Fundamentals of modern marketing
By: [by] Edward W. Cundiff, Richard R. Still [and] Norman A. P. Govoni.
Contributors: Still, Richard Ralph, 1921- joint author.; Govoni, Norman A. P., joint author.
Publisher: Prentice-Hall
Published: 1973
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 419
Subjects: Marketing.
Notes: Includes bibliographical references.