Pin pai bao mu shou ce
Subtitle: The handbook of brand management
By: Ta-wei A-no (David Arnold) chu ; Lin Bicui, Li Guifen yi.
Edition: Chu ban
Series: Shang zhan cong shu -- 34
Publisher: Shi bao wen hua chu ban qi yeh yu xian gong si
Published: 1995
Place of publication: Taibei Shi
Language: chi
Number of pages: 302
Subjects: Brand name products -- United States.; Brand name products -- United States -- Marketing.; Advertising -- Brand name products -- United States.
Other titles: Pin pai bao mu shou ce
Work titles: Handbook of brand management.
Notes: Translation of: The handbook of brand management.