Marketing effectiveness through organisation & structure, with job descriptions of the principal functions
By: Bernard Krief, with the collaboration of Jean Faisant ... [et al.].
Publisher: Wiley
Published: 1975
Place of publication: New York
Language: eng; fre
Number of pages: 145
Subjects: Marketing.; Marketing -- Management.
Notes: Translation of Structure et organisation du département marketing.
"A Halsted Press book."
Includes index.