Company attitude formation process in international markets
Subtitle: conceptualisationand empirical test
By: M. Frank Bradley.
Contributors: University College Dublin. Centre for International Marketing Studies.
Series: Working paper / University College Dublin. Centre for International Marketing Studies -- 18
Publisher: Faculty of Commerce, University College Dublin. Centre for International Marketing studies
Published: 1988
Place of publication: Dublin
Language: eng
Number of pages: 35
Subjects: Marketing research.