Marketing is everybody's business
By: Betsy D. Gelb, Gabriel M. Gelb.
Contributors: Gelb, Gabriel M., 1929- joint author.
Edition: 3d ed.
Publisher: Goodyear Pub. Co.
Published: 1980
Place of publication: Santa Monica, Calif
Language: eng
Number of pages: 212
Subjects: Marketing; Marketing -- United States -- Case studies
Notes: Includes bibliographies and index.