Readings in marketing: the qualitative and quantitative areas
By: edited by Philip R. Cateora [and] Lee Richardson.
Contributors: Richardson, Lee, 1940- joint comp.
Publisher: Appleton-Century-Crofts
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 462
Subjects: Marketing -- Addresses, essays, lectures
Notes: Bibliographical footnotes.