Transcript proceedings
Subtitle: today's marketing research : optimizing its effectiveness in the brand/advertising process : Special ARF 50th Anniversary Key Issues Workshop, New York Grand Hyatt Hotel, July 21-22, 1986.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1986
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 268
Subjects: Marketing research -- Technological innovations -- United States -- Congresses.; Advertising media planning -- United States -- Congresses.; Advertising -- Research.
Genres: Congresses.
Other titles: Today's marketing research.; Advertising Research Foundation 50th Anniversary Key Issues Workshop.
Notes: Spine title: Advertising Research Foundation 50th Anniversary Key Issues Workshop.