Mass media research
Subtitle: an introduction
By: Roger D. Wimmer, Joseph R. Dominick.
Contributors: Dominick, Joseph R.
Edition: 4th ed.
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1994
Place of publication: Belmont, Calif
Language: eng
Number of pages: 497
Subjects: Mass media -- Research.
Notes: Includes bibliographical references and index.