Small Store Survival
Subtitle: Success Strategies for Retailers (National Retail Federation)
Publisher: Wiley
Published: December 31, 1996
Language: eng
Number of pages: 400
ISBN-13: 9780471164685
First sentence: Retailers need to improve their performance in identifying customer wants and meeting those wants.
Description: Small Store Survival is the how-to book that belongs behind the counter of every independent retail store. It analyzes small-store operation in detail and lays out optimal survival strategies and tactics for seven key areas of business practice that are critical to success: customer service, marketing, merchandising, store operations, management, human resources, and finance.

Its clear and logical organization enables you to evaluate your business practices function by function, identify strengths and weaknesses, and develop action plans to improve operations in each of these crucial functions. Written by a team of experts from Arthur Andersen LLP, this guide presents detailed solutions and best practices culled from retailer surveys, site visits, and industry research. Its recommendations are applicable to a broad variety of retail formats.