Developing brands with qualitative market research
By: Jon Chandler and Mike Owen.
Contributors: Owen, Mike.
Series: Qualitative market research : principle and practice -- vol.5; Qualitative market research -- vol.5.
Publisher: SAGE
Published: 2002
Place of publication: London
Language: eng
Number of pages: 140
Subjects: Marketing research.; Qualitative research.
Description: Comprising seven volumes, this exhaustive reference work provides students and professionals with complete coverage of qualitative market research practice. Produced by experienced practitioners the book is aimed at both a commercial and academic audience.