U R a brand
Subtitle: how smart people brand themselves for business success
By: Catherine Kaputa.
Edition: 1st ed.
Publisher: Davies-Black Pub.
Published: 2006
Place of publication: Mountain View, Calif
Language: eng
ISBN-13: 9780891062134
Subjects: Professions -- Marketing.; Career development.; Success in business.
Notes: Includes index.
Table of contents: title: Take charge of your self-brand; title: Think different to become a breed apart; title: Search for the sweet spot where you and a market opportunity meet; title: Find a great self-brand strategy to get great results; title: Use the principles of visual identity to create a powerful self-brand package; title: Tap into the power of symbols, logos, and design to imprint your-brand identity; title: Harness the power of names, signature words, and phrases to lock in your message; title: Learn to speak for effect, not just facts; title: Build a wide network of contacts and associates; title: Think in terms of emotional engagement with your key target markets; title: Become a little bit famous; title: Execute an action plan to get you all the way from A to Z.