Varied consumer behavior, an empirical study
By: by Edgar Pessemier and Leigh McAlister.
Contributors: McAlister, Leigh.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 775, 775a (Oct. 1981); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 775, 775a.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 88
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Bibliography: p. 87.