Changing marketing and marketing change
Subtitle: abstracts of papers.
By: Ed. by Neil H. Borden
Contributors: Borden, Neil H. 1931-; American Marketing Association
Series: Conference proceedings, Spring 1970, series 31
Publisher: American Marketing Association
Published: 1970
Place of publication: [Chicago]
Language: eng
Number of pages: 56
Subjects: Marketing -- Congresses