Marketing for therapists
Subtitle: a handbook for success in managed care
By: Jeri Davis, editor ; foreword by Michael A. Freeman, general editor.
Contributors: Davis, Jeri, 1956-; Freeman, M. A. R. 1931-
Edition: 1st ed.
Series: The Jossey-Bass managed behavioral healthcare library
Publisher: Jossey-Bass Publishers
Published: 1996
Place of publication: San Francisco
Language: eng
Number of pages: 190
Subjects: Psychotherapy -- Practice -- United States; Managed mental health care -- United States; Psychotherapy -- United States -- Marketing
Description: "Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language."--BOOK JACKET.
Notes: Includes bibliographical references and index.