The Origin of Brands
Subtitle: Discover the Natural Laws of Product Innovation and Business Survival
Edition: 1 edition
Publisher: Collins
Published: May 11, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780060570149
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Brand name products; Management; New products
First sentence: THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.