Doing well while doing good
Subtitle: the marketing link between business & nonprofit causes
By: L. Lawrence Embley.
Publisher: Prentice Hall
Published: 1993
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 252
Subjects: Social responsibility of business -- United States.; Corporations -- Charitable contributions -- United States.; Marketing -- United States.; Nonprofit organizations -- United States -- Marketing.
Notes: Includes index.