Intercultural business communication and simulation and gaming methodology
By: Victoria Guillén-Nieto, Carmen Marimón-Llorca & Chelo Vargas-Sierra (eds).
Contributors: Guillén-Nieto, Victoria.; Marimón Llorca, Carmen, 1962-; Vargas-Sierra, Chelo.
Series: Linguistic insights -- v. 83
Publisher: Peter Lang
Published: 2009
Place of publication: Bern; New York
Language: eng
Number of pages: 392
ISBN-13: 9783039116881
Subjects: Intercultural communication; Business communication; Intercultural communication -- Simulation methods; Business communication -- Simulation methods
Description: "This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics."--Back cover.
Notes: Includes bibliographical references.
Table of contents: title: Crossing disciplines in intercultural communication research / Victoria Guillén-Nieto; title: Social cognition and intercultural communication / Victoria Escandell-Vidal; title: Business language from a cognitive perspective / José Mateo, Francisco Yus; title: Intercultural negotiations : theories revisited / Annette Grindsted; title: Multi-cultural meetings / Paula Ronkainen; title: Building bridges . . . and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers / Miguel Ángel Campos-Pardillos, Isabel Balteiro-Fernández; title: The language of graphic advertising in Spain : bridging the cultural gap / Miguel Ángel García-Yeste; title: Perspective selection and politeness in the production of face-threatening acts in English and Spanish / Francisco Javier Díaz-Pérez; title: From hiding the speaker to persuasion : se-passive and se-impersonal constructions / Ma. Antonia Martínez Linares; title: Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters / Carmen Marimón-Llorca; title: Simulation and gaming methodology in language acquisition / Amparo García-Carbonell, Frances Watts; title: Business simulations as a vehicle for language acquisition / Beverly Rising; title: The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings / Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede.