Managing the Supply Chain 
Subtitle: The Definitive Guide for the Business Professional
Publisher: McGraw-Hill
Published: December 29, 2003
Language: eng
Number of pages: 300
ISBN-13: 9780071410311
First sentence: Fierce competition in today's global markets, the introduction of products with shorter and shorter life cycles, and the heightened expectations of customers have forced business enterprises to invest in and focus attention on their supply chains.