Retail patronage behavior
By: by Edgar A. Pessemier.
Series: Report / Marketing Science Institute ;; no. 80-112; Report (Marketing Science Institute) ;; no. 80-112.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 69
Subjects: Retail trade surveys.; Department stores.
Notes: Bibliography: p. 67-68.
"Marketing Science Institute, research program"--Cover.