The conceptual framework for a science of marketing
Subtitle: a marketing symposium, 1963
By: edited by Harvey W. Huegy.
Contributors: Huegy, Harvey W.; University of Illinois at Urbana-Champaign. Marketing Department.
Publisher: University of Illinois
Published: 1964
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 125
Notes: "Ninth publication generated by the eight biennial symposia sponsored by the Marketing Department of the University of Illinois".