Marketing in a multicultural world
Subtitle: ethnicity, nationalism, and cultural identity
By: Janeen Arnold Costa, Gary J. Bamossy, editors.
Contributors: Bamossy, Gary J., 1949-; Costa, Janeen Arnold.
Place of publication: Thousand Oaks, Calif
Number of pages: 341
Subjects: Communication in marketing -- Social aspects.; Consumer behavior -- Cross-cultural studies.; Ethnicity -- Cross-cultural studies.; Intercultural communication.; Marketing -- Social aspects.
Notes: Includes bibliographical references and index.

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