Brandwashed
Subtitle: tricks companies use to manipulate our minds and persuade us to buy
Publisher: Crown Business
Published: 2011
Place of publication: New York
Language: eng
Format: Hardcover
ISBN-13: 9780385531733
Table of contents: title: Foreword / Morgan Spurlock; title: Introduction : A brand detox; title: Buy buy baby : when companies start marketing to us in the womb; title: Peddling panic and paranoia : why fear sells; title: I can't quit you : brand addicts, shopaholics, and why we can't live without our smart phones; title: Buy it, get laid : the new face of sex (and the sexes) in advertising; title: Under pressure : the power of peers; title: Oh, sweet memories : the new (but also old) face of nostalgia marketing; title: Marketers' royal flush : the hidden powers of celebrity and fame; title: Hope in a jar : the price of health, happiness, and spiritual enlightenment; title: Every breath you take, they'll be watching you : the end of privacy; title: Conclusion : I'll have what Mrs. Morgenson is having : the most powerful hidden persuader of them all : us