Selling the five rings
Subtitle: the International Olympic Committee and the rise of Olympic commercialism
By: Robert K. Barney, Stephen R. Wenn, Scott G. Martyn
Contributors: Wenn, Stephen R., 1964-; Martyn, Scott G., 1966-
Publisher: The University of Utah Press
Published: 2002
Place of publication: Salt Lake City
Language: eng
Number of pages: 384
Subjects: International Olympic Committee; Olympics -- Economic aspects; Television and sports
Notes: Includes bibliographical references (p. 289-368) and index
Table of contents: title: An epilogue as prologue : Sydney 2000, "the greatest games ever"; title: The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals; title: The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge