Salesforce.com for dummies
By: by Tom Wong and Liz Kao
Contributors: Kao, Liz
Edition: 3rd ed.
Series: --For dummies
Publisher: Wiley Pub.
Published: 2008
Place of publication: Hoboken, NJ
Language: eng
Format: [electronic resource] /
ISBN-13: 9780470318126
Subjects: Management; Salesforce (Online service); Customer relations
Other titles: Safari books online.
Notes: Previous ed.: 2007.

Includes index.
Table of contents: title: Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system; title: Tracking sales. Managing accounts ; Developing contacts ; Managing activities ; Sending e-mail; title: Driving sales. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners; title: Optimizing marketing. Driving demand with campaigns ; Building your Internet marketing channel ; Driving sales effectiveness with document management ; Performing fast and accurate support; title: Delivering excellent customer service. Managing your customer service solution ; Analyzing data with reports; title: Measuring overall business performance. Seeing the big picture with dashboard ; Fine-tuning the configuration; title: Designing the Salesforce solution. Customizing Salesforce ; Extending Salesforce beyond CRM ; Migrating and maintaining your data.; title: The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation.