Marketing Management
Subtitle: A Strategic Decision-Making Approach
Edition: 5 edition
Publisher: McGraw-Hill/Irwin
Published: February 4, 2004
Language: eng
Format: Paperback
Number of pages: 544
ISBN-13: 9780072863703
Subjects: Sales & marketing management; Management; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing; Marketing - General; Business & Economics / Marketing / General