Customer knowledge management
Subtitle: people, processes, and technology
By: by Minwir Al-Shammari.
Publisher: Information Science Reference
Published: 2009
Place of publication: Hershey, PA
Language: eng
Number of pages: 360
ISBN-13: 9781605662589; 9781605662596
Subjects: Customer relations; Relationship marketing
Description: "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Notes: Includes bibliographical references and index.