Integrating mechanisms for marketing and R&D
Subtitle: commentary
By: Abbie Griffin and John R. Hauser
Series: Report -- no. 94-116; Report (Marketing Science Institute) -- no. 94-116
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: New products; Marketing
Notes: "October 1994"--Cover.

Includes bibliographical references (p. 34-38).