Consumer market research handbook
By: editors, Robert M. Worcester, John Downham.
Contributors: Worcester, Robert M.; Downham, John.
Edition: 3rd rev. and enl. ed.
Publisher: North-Holland; Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
Published: 1986
Place of publication: Amsterdam; New York; New York, N.Y., U.S.A
Language: eng
Number of pages: 840
Subjects: Marketing research
Notes: Bibliography: p. 773-801.
Includes index.