Die Zielgruppenfalle
Subtitle: Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft
By: von Hans-Peter Dumke.
Series: Absatzwirtschaft, Schriften zum Marketing ;; Bd. 10
Publisher: Schäffer
Published: 1987
Place of publication: Stuttgart
Language: ger
Number of pages: 152
Subjects: Marketing.; Marketing -- Management.
Notes: Bibliography:p. 147-148.
Includes index.