Graphic design history
Subtitle: a critical guide
By: Johanna Drucker, Emily McVarish
Contributors: McVarish, Emily
Edition: 2nd ed.
Publisher: Pearson Prentice Hall; Brand: Pearson; Pearson
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 416
ISBN-13: 9780205219469
Subjects: Art and society; Graphic arts; History
Notes: Includes bibliographical references and index.
Table of contents: title: From prehistory to early writing; title: Classical literacy; title: Medieval letterforms and book formats; title: Renaissance design : standardization and modularization in print; title: Modern typography and the creation of the public sphere; title: The graphic effects of industrial production; title: Mass mediation; title: Formations of the modern movement; title: Innovation and persuasion; title: The culture of consumption; title: Public interest campaigns and information design; title: Corporate identities and international style; title: Pop and protest; title: Postmodernism in design; title: Digital design; title: Graphic design and globalization.