Superiority in customer relationship management
Subtitle: consequences for competitive advantage and performance
By: George S. Day and Christophe Van den Bulte
Contributors: Van den Bulte, Christophe
Series: Report -- no. 02-123; Report (Marketing Science Institute) -- no. 02-123
Publisher: Marketing Science Insitute
Published: 2002
Place of publication: Cambridge, Mass. (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 41
Subjects: Customer relations; Management; Customer loyalty; Competition
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 37-41).