Bootstrapping
By: Jeffrey Cornwall.
Edition: 1st ed.
Series: Prentice Hall entrepreneurship series
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780136044253
Subjects: New business enterprises
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to bootstrapping; title: The essentials of bootstrapping; title: Bootstrapping key fixed costs : overhead and capital purchases; title: Staffing and human resource bootstrapping; title: Bootstrapping through efficient processes; title: Bootstrap marketing : the start-up venture; title: Bootstrap marketing : the growing venture; title: Start-up financing and day-to-day cash flow management in a bootstrapped business; title: Creating and sustaining a bootstrap culture.