Käuferverhalten und Marketing-Entscheidung
Subtitle: Konsumgüter-Marketing aus d. Sicht d. behavioral sciences
By: André Bebié.
Series: Neue betriebswirtschaftliche Forschung ;; Bd. 1
Publisher: Gabler
Published: 1978
Place of publication: Wiesbaden
Language: ger
Number of pages: 1171
Subjects: Consumers.; Motivation research (Marketing); Marketing research.
Notes: Bibliography: p. [1051]-1107.
Originally presented as the author's thesis, Linz, 1976.
Includes index.