Handbook Of Niche Marketing
Subtitle: Principles And Practice (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth Series in Segmented, Targeted, and Customized Market)
Publisher: Haworth Press
Published: November 30, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780789023292
Subjects: Sales & marketing management; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Leadership; Case studies; Market segmentation
First sentence: Niche marketing is an approach which has been applied successfully by several companies around the world.