The slow pace of fast change
Subtitle: bringing innovations to market in a connected world
By: Bhaskar Chakravorti.
Publisher: Harvard Business School Publishing; Harvard Business School Pub.
Published: 2003
Place of publication: Boston, Mass
Language: eng
Number of pages: 216
Subjects: Technological innovations -- Marketing.; Supply and demand.; Rational choice theory.; Information theory in economics.
Description: "In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--Jacket.
Table of contents: title: A beautiful bind; title: Of pause and progress; title: A framework for connected choice; title: Beginning with the endgame; title: Tunneling to the vision; title: Dividing up the middlegame; title: Dealing with uncertainty; title: Beware of loud noises.