Science et communication font-elles bon ménage?
By: Henri Kaufman ; préf. de Brice Auckenthaler ; ill. d'Eric Laplace
Series: Société et communication
Publisher: LPM-J.M. Laffont
Published: 2002
Place of publication: Paris
Language: fre
Number of pages: 194
ISBN-13: 9782878455564
Subjects: Marketing relationnel; Publicité; Ventes; Promotion; Marketing; Communication en marketing; Consommateurs; Attitudes