Designing a Winning Service Strategy
Subtitle: 7th Annual Service Marketing Conference Proceedings (Proceedings Series (Amer Marketing Assn))
Publisher: American Marketing Association
Published: September 1989
Language: eng
Format: Paperback
Number of pages: 113
ISBN-13: 9780877571957
Subjects: Service industries; Service Industries Management; Business / Economics / Finance; Business/Economics; United States; Marketing - General; Congresses; Marketing