Latinos, Inc.
Subtitle: The Marketing and Making of a People
Edition: 1 edition
Publisher: University of California Press
Published: September 3, 2001
Language: eng
Format: Paperback
Number of pages: 308
ISBN-13: 9780520227248
Subjects: Ethnic studies; Social & cultural anthropology; Marketing - Research; Hispanic American consumers; Social Science; Business / Economics / Finance; Sociology; Latin America; USA; History / Americas (North, Central, South, West Indies); Ethnic identity; Ethnic Studies - General; Hispanic Americans; Market segmentation; United States
First sentence: Hispanic marketing is now a multibillion dollar industry, spread throughout Los Angeles, Miami, Chicago, New York, and every other center with a large concentration of Latina populations.