Product and market development for subsistence marketplaces
By: edited by José Antonio Rosa, Madhubalan Viswanathan
Contributors: Rosa, José Antonio; Viswanathan, Madhu
Series: Advances in international management -- v. 20
Publisher: JAI
Published: 2007
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 340
ISBN-13: 9780762313969
Subjects: Consumer behavior -- Developing countries -- Congresses; Consumers -- Developing countries -- Congresses; Marketing -- Developing countries -- Congresses; Subsistence economy -- Congresses
Genres: Congresses
Notes: Includes selected conference papers

Includes bibliographical references
Table of contents: title: Madhubalan Miswanathan and José Antonio Rosa; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran -- Ina Freeman and Nancy Higginson; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran -- Ina Freeman and Nancy Higginson -- Robin Ritchie and Srinivas Sridharan; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran -- Ina Freeman and Nancy Higginson -- Robin Ritchie and Srinivas Sridharan -- Steven Michael Burgess and Pfavai Nyajeka; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran -- Ina Freeman and Nancy Higginson -- Robin Ritchie and Srinivas Sridharan -- Steven Michael Burgess and Pfavai Nyajeka -- Rohithari Rajan; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran -- Ina Freeman and Nancy Higginson -- Robin Ritchie and Srinivas Sridharan -- Steven Michael Burgess and Pfavai Nyajeka -- Rohithari Rajan -- Charles M. Wood; title: Madhubalan Miswanathan and José Antonio Rosa -- Madhubalan Miswanathan -- Julie A. Ruth and Rachel Oakley Hsiung -- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson -- Julie L. Ozanne and Bige Saatcioghu -- M.J. Xavier, J. Raja and S. Usha Nandhini -- Edward McKenzie Abbey and Sharmin Attaran -- Ina Freeman and Nancy Higginson -- Robin Ritchie and Srinivas Sridharan -- Steven Michael Burgess and Pfavai Nyajeka -- Rohithari Rajan -- Charles M. Wood -- Kanwalroop Kathy Dhanda and Ronald Paul Hill; title: Madhubalan Miswanathan and José Antonio Rosa-- Madhubalan Miswanathan-- Julie A. Ruth and Rachel Oakley Hsiung-- Jerome D. Williams, William J. Qualls and Nakeisha Ferguson-- Julie L. Ozanne and Bige Saatcioghu-- M.J. Xavier, J. Raja and S. Usha Nandhini-- Edward McKenzie Abbey and Sharmin Attaran-- Ina Freeman and Nancy Higginson-- Robin Ritchie and Srinivas Sridharan-- Steven Michael Burgess and Pfavai Nyajeka-- Rohithari Rajan-- Charles M. Wood-- Kanwalroop Kathy Dhanda and Ronald Paul Hill-- Eric J. Arnould, Alejandro Plastina and Dwayne Ball