Current issues and research in advertising, 1978
By: edited by James Leigh and Claude R. Martin, Jr.
Contributors: Leigh, James.; Martin, Claude R.
Publisher: Division of Research, Graduate School of Business Administration, University of Michigan
Published: 1978
Place of publication: Ann Arbor
Language: eng
Subjects: Advertising, Comparison -- Addresses, essays, lectures.; Advertising -- United States -- Addresses, essays, lectures.; Advertising research -- Addresses, essays, lectures.
Notes: Includes bibliographies.