Consumer and industrial buying behavior
By: edited by Arch G. Woodside, Jagdish N. Sheth, Peter D. Bennett.
Contributors: Woodside, Arch G.; Sheth, Jagdish N.; Bennett, Peter D.
Publisher: North-Holland
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 523
Subjects: Consumers -- Addresses, essays, lectures.; Motivation research (Marketing) -- Addresses, essays, lectures.; Purchasing -- Addresses, essays, lectures.
Notes: Bibliography: p. [439]-506.
Includes index.