New empirical developments on brand loyalty
Subtitle: implications for segmentation strategy and equity
By: Simon Knox and David Walker.
Contributors: Walker, David.; Cranfield School of Management.
Series: Working paper / Cranfield School of management -- 21/95; Working paper -- 21/95.
Publisher: Cranfield School of Management
Published: 1995
Place of publication: Cranfield
Language: eng
Number of pages: 14