IPhone and iPad apps marketing
Subtitle: secrets to selling your iPhone and iPad apps
By: Jeffrey Hughes
Publisher: Que Pub.
Published: 2012
Place of publication: Indianapolis, Ind
Language: eng
ISBN-13: 9780789748331
Subjects: Marketing; IPhone (Smartphone); Application software
Table of contents: title: Your marketing message; title: Your iPhone and iPad app marketing strategy: grand slam or base hits?; title: What makes a winning iPhone/iPad app?; title: Identifying your app's unique value; title: Identifying your target audience; title: Building your app's total message; title: Delivering your message; title: Electronic word of mouth; title: Using social media in your app marketing; title: Timing your marketing activities; title: Getting the word out about your app; title: Pricing your iPhone/iPad app; title: Pricing your app; title: Conducting an app pricing analysis; title: Selling value over price; title: Breaking into the app store top 100; title: Level the playing field with a free app; title: The app pricing roller coaster; title: App promotions and cross-selling; title: Using iPhone/iPad analytics; title: Implement a marketing plan/launch your app; title: Why have a marketing plan?; title: Components of an app marketing plan; title: Marketing essentials; title: 25 essential iPhone/iPad marketing activities; title: Implementing your plan; title: iPhone/iPad for corporate marketing.