Basic marketing research
Subtitle: customer insights and managerial action
By: Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison
Contributors: Churchill, Gilbert A.
Edition: 8th edition.
Publisher: Cengage Learning
Published: 2014
Place of publication: Stamford, CT, USA
Language: eng
Number of pages: 478
ISBN-13: 9781111525293
Subjects: Marketing research
Notes: Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

Includes bibliographical references and index.