All the Right Moves
Subtitle: A Guide to Crafting Breakthrough Strategy
Publisher: Harvard Business School Press
Published: December 1999
Language: eng
Format: Hardcover
Number of pages: 220
ISBN-13: 9780875848334
Subjects: Business strategy; Strategic Planning; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Technological innovations; Management - General; Management; Strategy; Economic aspects
First sentence: In every industry, there are several viable positions that a company can occupy.
Description: "Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way?

All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's - and tomorrow's - breakthrough business strategies."--BOOK JACKET.