A Monte Carlo study of metric and nonmetric estimation methods for multiattribute models
By: Philippe Cattin and Dick R. Wittink.
Contributors: Wittink, Dick R.
Series: Research paper -- no. 341; Research paper (Stanford University. Graduate School of Business) -- no. 341.
Publisher: Graduate School of Business, Stanford University
Published: 1976
Place of publication: [Stanford]
Language: eng
Number of pages: 28
Subjects: Marketing research.; Motivation research (Marketing)
Notes: Includes bibliographical references (leaves 25-26).