Models, measurement, and marketing
By: Peter Langhoff .. . [et al.].
Contributors: Langhoff, Severin Peter, 1910-1987.; Market Research Council.
Publisher: Prentice-Hall
Published: 1965
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 216
Subjects: Marketing research; Marketing -- Mathematical models
Notes: "A special project of the Market Research Council."

"Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62."

Bibliography: p. 212-216.