Recommended cases in marketing
Subtitle: the experts' choices
By: by Stephen A. Greyser and Robert J. Kopp
Contributors: Kopp, Robert J; International Case Clearing House, Boston
Series: Report - Marketing Science Institute ; no. 79-114; Report (Marketing Science Institute) -- no. 79-114
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 15
Subjects: Marketing -- Study and teaching; Marketing -- Case studies
Notes: "Special report."

On cover: Marketing Science Institute Research Program

Cases cited by ICCH (Intercollegiate Case Clearing House) case number

Includes bibliographical references