The use of radio broadcasting as an advertising medium in the United States.
By: by Herman Strecker Hettinger.
Publisher: The University of Chicago press
Published: 1933
Place of publication: Chicago
Language: eng
Number of pages: 354
Subjects: Radio broadcasting.; Advertising.
Notes: Bibliography: p. 341-343.
Thesis (PH. D.)-University of Pennsylvania, 1933.
"Reprint from A decade of radio broadcasting [i. e. advertising] (the University of Chicago press)"