CD-ROM market segmentation and buyer profile report
By: produced by Dana De Puy Morgan ; Apple direction by Eileen LaPorte
Contributors: LaPorte, Eileen; Apple Computer, Inc
Publisher: Apple Computer
Published: 1994
Place of publication: Cupertino, CA
Language: eng
Number of pages: 200
Copyright date: 1993
Subjects: Optical storage device industry; Multimedia systems industry; CD-ROM publishing; Consumers; Research; Market surveys
Description: "The objective of this report is to provide up-to-date information, sources, and statistics on CD-ROM new media markets by reviewing market research reports, trade magazines, newspaper articles, and industry white papers and interviewing CD-ROM publishers, distributors, industry consultants, and Apple managers. The primary focus is CD-ROM drive and title buyer profiles. Key areas of analysis include definition of markets, associated applications, and trends, as well as CD-ROM consumer demographics, psychographics, and buying habits."--P. 2.
Notes: "Sponsored by Apple Computer, Inc., Multimedia Business Development Group, New Media Division for the Apple Multimedia Program."