Storytelling On Steroids
Publisher: BIS Publishers B.V.
Published: 2013
Language: eng
Number of pages: 176
ISBN-13: 9789063693114
Description: In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.