Market research for profit
Subtitle: the effective use of market research in the travel and tourism industry.
Contributors: Institute of Travel and Tourism.; Association of European Market Research Institutes.
Publisher: I.T.T
Published: 1991
Place of publication: Hertfordshire
Language: eng
Notes: Papers given at a joint I.T.T./A.E.M.R.I. seminar on 25th November 1991.