Quantitative Models in Marketing Research
Publisher: Cambridge University Press
Published: August 27, 2001
Language: eng
Format: Hardcover
Number of pages: 220
ISBN-13: 9780521801669
Subjects: Data analysis: general; Economic statistics; Market research; Mathematics; Management - General; Business / Economics / Finance; Business & Economics; Business/Economics; Mathematical models; Marketing - Research; Advertising & Promotion; Economics - General; Business & Economics / Econometrics; Marketing research--Mathematical models; Marketing research
First sentence: Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of many actual transactions and purchases, that is, revealed preference data.