technique of marketing research.
Contributors: Wheeler, Ferdinand C.
Publisher: McGraw
Published: 1937
Place of publication: New York
Language: eng
Number of pages: 432
Subjects: Marketing research.
Notes: Ferdinand C. Wheeler, chairman.

Published under the official sponsorship of the National Association of Marketing Teachers and the American Marketing Society which united, on January 1, 1937, to form the American Marketing Association.

"Bibliography for marketing research": p. 403-422.