The reputation economy
Subtitle: how to optimize your digital footprint in a world where your reputation is your most valuable asset
By: Michael Fertik and David C. Thompson
Contributors: Thompson, David C. (Attorney), author
Publisher: Piatkus
Published: 2015
Place of publication: London
Language: eng
Number of pages: 244
ISBN-13: 9780349406831; 9780349406855; 9780349406848
Subjects: Online identities; Social aspects; Online social networks; Reputation; Internet in publicity; Public relations; Success in business
Other titles: How to optimize your digital footprint in a world where your reputation is your most valuable asset
Notes: Includes bibliographical references (pages 219-230) and index.
Table of contents: title: Welcome to the Reputation Economy; title: Stored: Reputation is permanent, cheap, and ubiquitous; title: Scored: Everything that can be collected and aggregated will; title: Potent: Don't stop believing (in the power of reputation to shape your career); title: Discoverable: Find your soup can; title: Disruptive: Reeducating education; title: Instant: Live like a VIP in a Reputation Economy world; title: Portable: Do NBA stars make good babysitters?; title: Inaccurate: Avoid a social media oil spill; title: Proactive: Own the conversation; title: Conclusion: Be an innovator.