Video rhetorics
Subtitle: televised advertising in American politics
By: John S. Nelson and G. R. Boynton.
Contributors: Boynton, G. R. 1935-
Publisher: University of Illinois Press
Published: 1997
Place of publication: Urbana
Language: eng
Number of pages: 269
Subjects: Advertising, Political -- United States; Television in politics -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Political spots as paradigms of American politics; title: How political advertising uses popular genres; title: How popular genres become public styles of political aesthetics for American politics; title: How musics and moving images deliver arguments in political advertisements on television; title: How musics in electoral spots on television communicate feelings of political leadership; title: How genres and musics orchestrate campaign spots; title: How myths and musics in campaign spots orchestrate elections and politics in America.