An alternate interpretation of the linear learning model of brand choice
By: V. Srinivasan and R. Kesavan.
Contributors: Kesavan, R.
Series: Research paper -- no. 251; Research paper (Stanford University. Graduate School of Business) -- no. 251.
Publisher: Graduate School of Business, Stanford University
Published: 1975
Place of publication: [Stanford]
Language: eng
Number of pages: 21
Subjects: Consumers' preferences -- Mathematical models.
Notes: Includes bibliographical references (leaves R1-R2).