Market-based management
Subtitle: strategies for growing customer value and profitability
By: Roger J. Best.
Edition: 5th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 515
ISBN-13: 9780132336536
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.