Marketing strategies of multinational corporations
By: by William K. Brandt, James M. Hubbert, Raimar Richers
Contributors: Hubbert, James M.; Richers, Raimar
Series: Research working paper / Columbia University, Graduate School of Business -- no. 25A; Research working papers (Columbia University. Graduate School of Business) -- no. 25A.; Research paper -- no. 180.
Publisher: Columbia University, Graduate School of Business
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 35
Subjects: International business enterprises; Marketing