One to one in retail financial services
Subtitle: new strategies for creating value through customer relationships
By: authors: Jonathan Brookner, Julien Beresford.
Contributors: Beresford, Julien.; Peppers & Rogers Group.; Life Office Management Association.
Publisher: Peppers & Rogers Group; LOMA
Published: 2001
Place of publication: [Norwalk, Conn.]; [Atlanta, Ga.]
Language: eng
Number of pages: 195
Subjects: Relationship marketing.; Customer relations.; Financial services industry -- Marketing.; Marketing research.