Pharmaceuticals--where's the Brand Logic?
Subtitle: Branding Lessons and Strategy
Edition: 1 edition
Publisher: Pharmaceutical Products Press
Published: June 30, 2007
Language: eng
Format: Hardcover
Number of pages: 223
ISBN-13: 9780789032584
Subjects: Business & Economics; Medical / Nursing; Business/Economics; Pharmacy; Advertising & Promotion; Sales & Selling - General; Brand name products; Drugs; Management; Marketing; Pharmaceutical industry