The alignment factor
Subtitle: leveraging the power of total stakeholder support
By: Cees B.M. van Riel
Publisher: Routledge
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415690744; 9780415690751; 9780203124536
Subjects: Public relations; Corporations; Communication systems; Business communication
Notes: Includes bibliographical references and index.
Table of contents: title: Aligning stakeholders with corporate communication; title: Building internal alignment; title: Gathering internal intelligence; title: Developing a roadmap for internal alignment; title: Benefiting from corporate communication support; title: Building external alignment; title: Gathering external intelligence; title: Developing a roadmap for external alignment; title: Benefiting from corporate communication support; title: Key performance indicators in establishing alignment with corporate communication; title: Measuring success of alignment efforts; title: Epilogue; title: The basics of building & maintaining stakeholder alignment.