Readings and cases in basic marketing
By: edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
Contributors: McCarthy, E. Jerome; Grashof, John F.; Brogowicz, Andrew A.; McCarthy, E. Jerome
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1984
Place of publication: Homewood, Ill
Language: eng
Number of pages: 387
Subjects: Marketing.; Marketing -- Case studies.
Other titles: Readings in basic marketing.; Basic marketing.
Notes: Includes bibliographies.
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.
"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.