Global strategic planning
Subtitle: how 17 of the world's best companies are building market share and achieving corporate objectives
By: prepared ... by Business International Corporation ; [sponsored by Arthur D. Little, Inc.].
Contributors: Arthur D. Little, Inc
Series: Research report / Business International -- no. I-104; Research report (Business International Corporation) -- no. I-104
Publisher: The Corporation
Published: 1991
Place of publication: New York, NY
Language: eng
Number of pages: 146
Copyright date: 1991
Subjects: Business planning; Strategic planning; International business enterprises; Case studies; Industrial organization; Marketing research; New products; Consumer satisfaction; International Competition