Brand vs. wild
Subtitle: building resilient brands for harsh business environments
By: by Jonathan David Lewis
Published: 2017
Language: eng
Number of pages: 198
ISBN-13: 9781138736016
Subjects: Product management; Management; Brand name products; Branding (Marketing)
Notes: Includes bibliographical references (p. [187]-190) and index.
Table of contents: title: Introduction; title: Lost; title: Afraid; title: Adrift; title: Wild; title: Savage; title: Stop; title: Orient; title: Focus; title: Flow; title: Adapt; title: Do; title: Conclusion.