The new business road test
Subtitle: what entrepreneurs and executives should do before writing a business plan
By: John W. Mullins
Edition: 3rd ed.
Publisher: Financial Times Prentice Hall
Published: 2010
Place of publication: Harlow, England; New York
Language: eng
Format: [electronic resource] :
ISBN-13: 9780273732792
Subjects: Planning; New business enterprises; Marketing research
Other titles: Safari books online.
Notes: Includes bibliographical references and index.
Table of contents: title: Road test your new business idea; title: My opportunity : why will or won't this work?; title: Will the fish bite?; title: Is this a good market?; title: Is this a good industry?; title: How long will your advantage last?; title: What drives your entrepreneurial dream?; title: Can you and your team execute?; title: Your connections matter: which matter most?; title: Putting the seven domains to work to develop your opportunity; title: What to do before you write your business plan; title: Toolkits for your road test; title: How to learn what you don't know you don't know; title: Market analysis worksheet; title: Industry analysis checklist; title: Determining the viability of your business model; title: Do-it-yourself marketing research for your new business road test; title: Evidence-based forecasting; title: Getting help with your road test.