Fashion
Subtitle: from concept to consumer
Publisher: Prentice Hall
Published: 2010
Place of publication: Boston
Language: eng
Format: Hardcover
ISBN-13: 9780135095676
Table of contents: title: Part one: The fundamentals of fashion.; title: Fashion development; title: Consumer demand and fashion marketing; title: Fashion change and consumer acceptance; title: Fashion research and resources; title: Part two: The raw materials of fashion.; title: Textile and fabric production; title: Textile product development and marketing; title: Trims, leather, and fur; title: Part three: Fashion manufacturing and marketing.; title: International fashion; title: Product and design development; title: Apparel production and global sourcing; title: Accessory and fur manufacturing; title: Wholesale marketing and distribution; title: Part four: Fashion retailing.; title: Retailing; title: Retail fashion merchandising; title: Retail fashion marketing; title: Appendixes.; title: Career guidelines; title: The color wheel; title: Clothing construction; title: Garment fitting and selection; title: Clothing care; title: Consumer rights; title: Industry rules and regulations; title: Fashion industry terminology