Marketing
Subtitle: an introduction
By: Philip Kotler, Gary Armstrong.
Contributors: Armstrong, Gary.
Edition: 3rd ed.
Publisher: Prentice-Hall; Prentice-Hall International
Published: 1993
Place of publication: Englewood Cliffs, N.J; London
Language: eng
Number of pages: 632
Subjects: Marketing.; Marketing -- Management.
Notes: Previous ed.: 1990.

Includes bibliographical references and index.