Marketing strategies and channels
Publisher: Baker Library, Harvard Business School
Published: 2004
Place of publication: Boston, Mass
Language: eng
Format: [electronic resource]
Subjects: Marketing; Bibliography
Notes: "This guide was prepared by Harvard Business School librarians for the HBS community. These resources have been selected as excellent starting points for academic research on marketing strategies and channels."

"A Baker Library research guide."

Title from introduction page (viewed Mar. 15, 2005).

Online bibliography in HTML format.

Mode of access: World Wide Web.
Table of contents: title: Methods, models, & trends; title: Practices & cases; title: Market share/size; title: Marketing channels; title: Research & industry associations & services.