Escaping the ivory tower
Subtitle: a guide to making your science matter
By: by Nancy Baron.
Publisher: Island Press
Published: 2010
Place of publication: Washington
Language: eng
Number of pages: 272
ISBN-13: 9781597266635; 9781597266642
Subjects: Communication in science; Science news; Scientists -- Vocational guidance
Description: To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --From publisher description.
Notes: Includes bibliographical references and index.