Computer Integrated Marketing
By: von Jörn-Axel Meyer.
Publisher: Vahlen
Published: 1992
Place of publication: München
Language: ger
Number of pages: 357
Subjects: Marketing -- Data processing.
Notes: Includes bibliographical references (p. 321-357).
In German.
Originally presented as the author's thesis (doctoral)--Technische Universität Berlin, 1991.