Marketing
By: Eric N. Berkowitz ... [et al.].
Contributors: Berkowitz, Eric N.
Edition: 4th ed.
Publisher: Irwin; McGraw-Hill Education
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 787
Subjects: Marketing.
Notes: Includes bibliographical references (p. [731]-752) and indexes.