The 4 A's of marketing
Subtitle: creating value for customer, company and society
By: Jagdish Sheth, Rajendra Sisodia
Contributors: Sisodia, Rajendra
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 224
ISBN-13: 9780415898348; 9780415898355; 9780203802168
Subjects: Marketing; Management; Relationship marketing; Customer relations
Other titles: Four A's of marketing
Notes: Includes index.