Managing consumer motivation and learning
Subtitle: harnessing the power of curiosity for effective advertising strategies
By: Satya Menon, Dilip Soman
Contributors: Soman, Dilip
Series: Working paper -- report no. 99-100; Report (Marketing Science Institute) -- no. 99-100
Publisher: MSI
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Motivation research (Marketing) -- United States; Internet advertising -- United States; Curiosity
Notes: At head of title: Marketing Science Institute

Includes bibliographical references (p. 37-39)