A/B testing
Subtitle: the most powerful way to turn clicks into customers
By: Dan Siroker, Pete Koomen, with Cara Harshman
Contributors: Koomen, Pete, 1982-; Harshman, Cara; ebrary, Inc
Publisher: Wiley
Published: 2013
Place of publication: Hoboken
Language: eng
Format: [electronic resource] :
Number of pages: 202
ISBN-13: 9781118536094; 9781118659175
Subjects: Social aspects; Multimedia systems; Testing; Organizational effectiveness; Application software
Notes: Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Table of contents: title: How A/B testing helped win the White House; title: twice; title: What to test; title: Refine, explore, and refine; title: Less is more : reduce choices; title: Conclusion; title: Acknowledgements.