Refining concepts and measures of consumer satisfaction and complaining behavior
Subtitle: papers from the Fourth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 3-5, 1979
By: H. Keith Hunt and Ralph L. Day, editors.
Contributors: Hunt, H. Keith.; Day, Ralph L.
Publisher: Dept. of Marketing, School of Business, Indiana University; Division of Research, School of Business, Indiana University [distributor]
Published: 1980
Place of publication: Bloomington
Language: eng
Number of pages: 179
Subjects: Consumer satisfaction -- Congresses.; Consumer complaints -- Congresses.
Notes: Includes bibliographies and indexes.