Business Marketing Management: An Organizational Approach 
Subtitle: Text and Cases (Contemporary Issues in Crime and Justice Series)
Edition: 5th edition
Publisher: Pws Pub Co
Published: February 1992
Format: Hardcover
Number of pages: 700
ISBN-13: 9780534929763
Subjects: Marketing Management; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & marketing management; Case studies; Industrial marketing; Management