Applications in basic marketing
Subtitle: clippings from the popular business press
By: E. Jerome McCarthy and William D. Perreault.
Contributors: Perreault, William D.; McCarthy, E. Jerome; McCarthy, E. Jerome
Edition: 1991 ed.
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Number of pages: 210
Subjects: Marketing -- Management.
Notes: "To accompany ... the new 10th edition of Basic Marketing and the 4th edition of Essentials of Marketing".