Pay Per Click advertising How Google changed advertising and how to master AdWords
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776819156
Table of contents: title: Sisältö; title: Introduction; title: What is Pay Per Click advertising?; title: How Pay Per Click works; title: What are Pay Per Click ads used for?; title: Pay Per Click terminology; title: A Brief History of Pay Per Click; title: Why Pay Per Click is so popular; title: Getting started with Google AdWords; title: Campaigns; title: Ad groups and adverts; title: Keywords; title: Bidding; title: Managing and improving Google AdWords; title: Split testing adverts; title: Geo-targeting; title: Ad extensions; title: Dynamic Keyword Insertion; title: Managing negative keywords; title: The Display Network; title: Automated rules; title: Analysing and reporting; title: Website landing pages; title: Getting started with Facebook Ads; title: Targeting; title: Pricing; title: Some basic optimisation tips; title: How others are using Facebook Ads