Experiential Marketing
Subtitle: How to Get Customers to Sense, Feel, Think, Act, Relate
Publisher: Free Press
Published: August 16, 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780684854236
Subjects: Sales & marketing management; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Corporate image
First sentence: We are in the middle of a revolution.