Information communication technologies and globalization of retailing applications
By: Rajagopal, editor.
Contributors: Rajagopal, 1957-
Publisher: Information Science Reference
Published: 2009
Place of publication: Hershey, PA
Language: eng
Number of pages: 253
ISBN-13: 9781605662480; 9781605662497
Subjects: Retail trade; Information technology; Marketing
Description: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
Notes: Includes bibliographical references and index.