Strategic management
Subtitle: a dynamic perspective--integrated StratSim simulation experience
By: Mason A. Carpenter, Wm. Gerard Sanders.
Contributors: Sanders, William Gerard, 1957-
Publisher: Pearson/Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780136149057
Subjects: Strategic planning.
Table of contents: title: Introducing strategic management; title: Leading strategically through effective vision and mission; title: Examining the internal environment : resources, capabilities, and activities; title: Exploring the external environment : macro and industry dynamics; title: Creating business strategies; title: Crafting business strategy for dynamic contexts; title: Looking at international strategies; title: Employing strategy implementation levers.