Marketing principles
Subtitle: course book
Edition: 2nd ed.
Series: Business essentials; Business essentials
Publisher: BPP Learning Media
Published: 2010
Place of publication: London
Language: eng
ISBN-13: 9780751776645; 9780751768275
Subjects: Marketing; Study guides; Examinations
Notes: "Supporting HNC/HND and foundation degrees."

Previous ed. published as: Marketing. 2007.

Includes bibliographical references and index.