Electronic Media Management, Fourth Edition
Edition: 4 edition
Publisher: Focal Press
Published: April 1999
Language: eng
Format: Paperback
Number of pages: 440
ISBN-13: 9780240803326
Subjects: Management & management techniques; Media studies; Radio & television industry; Special kinds of photography; Technology; Business / Economics / Finance; Science/Mathematics; Business Aspects; Management - General; Media Studies - Electronic Media; Performing Arts / Business Aspects; Electronics - General; Broadcasting; Management; Radio stations; Television stations
First sentence: This chapter examines broadcast station management by defining management and tracing the roots of today's management thought and practice
Description: "This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for management in a new millennium - and the unprecedented challenges that will surely accompany it."--BOOK JACKET.