Research traditions in marketing
By: edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
Contributors: Laurent, Gilles.; Lilien, Gary L., 1946-; Pras, Bernard.; European Institute for Advanced Studies in Management.
Series: International series in quantitative marketing
Publisher: Kluwer Academic Publishers
Published: 1994
Place of publication: Boston
Language: eng
Number of pages: 442
Subjects: Marketing research -- Congresses; Marketing research -- Europe -- Congresses; Marketing research -- United States -- Congresses
Notes: Includes bibliographical references.
Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.