The marketing plan handbook
Subtitle: develop big-picture marketing plans for pennies on the dollar
By: Robert W. Bly
Edition: Second edition.
Published: 2015
Language: eng
Number of pages: 362
ISBN-13: 9781599185590
Subjects: Marketing; Management; Handbooks, manuals; Small business
Description: "Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder.  With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Given prompts, exercises, action assignments, examples, and resources, business owners brushstroke their way to a big-picture marketing plan and determine their goals, priorities, effectively use resources, and, ultimately, master the marketing mindset that most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--
Notes: Includes bibliographical references (pages 327-328) and index.
Table of contents: title: Acknowledgments; title: Preface; title: Introduction; title: Harness the Power of Vision; title: Decide What Business You're In; title: Get To Know Everything About Your Ideal Customer; title: Who Is The Competition?; title: Strategize: Position Your Business; title: Build Out Your Product Line; title: Assess Your Tactics; title: Integrate Online and Offline Marketing; title: Put Your Measurements In Place; title: Write Your Plan; title: Work It!; title: Implementation; title: Review and Troubleshoot Your Plan; title: Content Marketing; title: Mobile Marketing; title: Social Networking; title: Appendix B Forms and Worksheets; title: Appendix B Model Marketing Plan; title: Appendix C Marketing Consultants; title: Appendix D Sources and Resources; title: Appendix E Glossary; title: About the Author; title: Index.