Adoption of new food products
Subtitle: an investigation into the existence and the characteristics of food innovators
By: by H. P. Kleyngeld.
Series: Tilburg studies on economics ;; v. 12; Tilburg studies on economics ;; 12.
Publisher: Tilburg University Press
Published: 1974
Place of publication: Tilburg
Language: eng
Number of pages: 133
Subjects: Consumers.; Marketing.; New products.; Food industry and trade.
Notes: Bibliography: p. 127-130.
Includes index.