Internet advertising
Subtitle: theory and practice
By: edited by David W. Schumann, Esther Thorson.
Contributors: Schumann, David W.; Thorson, Esther.
Edition: Rev. ed.
Series: Advertising and consumer psychology
Publisher: Lawrence Erlbaum Associates
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 516
ISBN-13: 9780805851090
Subjects: Internet advertising
Other titles: Advertising and the World Wide Web.
Notes: Rev. ed. of: Advertising and the World Wide Web. 1999.

Includes bibliographical references and index.