The trend management toolkit
Subtitle: a practical guide to the future
By: Anne Lise Kjaer
Publisher: Palgrave Macmillan
Published: 2014
Language: eng
Number of pages: 243
ISBN-13: 9781137370082
Subjects: Marketing research; Strategic planning
Description: "In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"--
Notes: Includes bibliographical references and index.
Table of contents: title: 1. From facts to feelings; title: 2. Sense making in a fast forward society; title: 3. Trend mapping : past, present and future; title: 4. Your essential trend toolkit; title: 5. Major trends 2030+; title: 6. Practical trend mapping : focusing on people; title: 7. Practical trend mapping : organizations