Music 4.0
Subtitle: a survival guide for making music in the Internet age
By: Bobby Owsinski
Series: MusicPRO guides; MusicPro guides
Published: 2014
Language: eng
Number of pages: 276
ISBN-13: 9781480355149
Copyright date: 2014
Subjects: Music and the Internet; Music; Vocational guidance; Computer network resources; Music trade; Technological innovations; Internet marketing
Other titles: Survival guide for making music in the Internet age
Description: Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers.
Notes: "Glossary": p. 269-274.

Includes web resources (pages 265-268) and index.
Table of contents: title: Ch. 1. The life stages of the music industry. Music 0.5 : the precursor business (New technology drives the business) ; Music 1.0 : the original music business ; Music 1.5 : the suits take over (The rise of MTV ; The farm teams disband ) ; Music 2.0 : enter the digital age (P2P makes its mark ; Piracy takes another form) ; Music 2.5 : digital music is monetized (Enter the 360 deal) ; Music 3.0 : the dawn of artist/fan communication ; Music 3.5 : YouTube becomes the new radio (Streaming catches on) ; Music 4.0 : streaming becomes profitable; title: Ch. 2. How the music world has changed. Who's in control? ; Where did the record stores go? ; Why traditional radio is no longer the factor it once was (College radio on the brink) ; Why television is no longer a factor ; The trouble with labels (Where digital music has failed ; It's the music, stupid ; The death of artist development ; The piracy argument dissipates); title: Ch. 3. The new music industry. The music industry is not dying ; The new radio (Internet radio ; The connected car ; Satellite radio ; What is radio's future? ; The new television ; The effect of YouTube ; The broadcast alternatives ; The connected TV) ; The new players (Management ; The promoter ; The new record label) ; The new audience ; Enter Music 4.0; title: Ch. 4. The new masters of the domain. Seth Godin's tribes ; Radiohead's grand experiment ; The wisdom of Trent ; Chris Anderson's long tail ; Irving Azoff's steel fist ; Sanctuary's blueprint ; Justin Bieber : the socially made star ; Amanda Palmer : the social celebrity ; Psy : the viral star ; Macklemore and Ryan Lewis : turning the record-label paradigm around (The new world of label services); title: Ch. 5. The new marketing, part 1. Your music is your marketing ; The new release schedule ; Ten music marketing ideas; title: Ch. 6. The new marketing, part 2. The new importance of the fan ; Your email list (Mail list services ; Six keys to building your mailing list ; Designing your mail blast ; Best email practices ; More is less) ; Your blog (Other music blogs); title: Ch. 7. Marketing with social media. The death and rebirth of MySpace ; Marketing with Facebook (Eight rules of Facebook engagement ; Best time of day for Facebook posts ; Understanding the "like" button ; Facebook ads) ; Google+ ; Marketing with Twitter (The secret of the hashtag ; The best time to tweet ; Twitter tools) ; Marketing with YouTube (YouTube SEO ; The half-life of a viral video ; Making money from YouTube ; Streaming video ; YouTube measurement tools); title: Ch. 8. Social media management. Measuring your social media exposure (Social media measurement tools ; Advanced social media analytical tools) ; What is a brand? (The three pillars of a brand ; I'm with the brand ; Sponsorship) ; Other avenues for social media ; Don't depend on your social network (There's more to social networking than Facebook ) ; Ten low-cost, hi-tech promotion ideas ; But you still must hit the streets (Ten low-cost, low-tech promotion ideas); title: Ch. 9. The new distribution. Digital, vinyl, or bright, shiny disc? (Music format pros and cons from the artist's standpoint ; Digital downloads ; Digital streaming ; CD : the bright and shiny disc ; The vinyl record) ; Collectibles ; Digital music distribution (Paid downloads ; Subscription is the new download ; The digital storage locker (Cloud music)) ; Music aggregators ; License or distribution? ; Games : hip or hype? ; The new brick-and-mortar ; The many ways to ask for the sale (Ten sales tips); title: Ch. 10. The Music 4.0 rules for survival. Developing your audience ; Establishing your tribe (The leader ; Growing your tribe ; Marketing to your tribe) ; Sustaining your career (The "1,000 true fans" theory); title: Ch. 11. How to make money in today's music world. Hit the road, Jack ; Swag is your friend (Top ten merch pieces with the best margins ; Price it right ; The secret to the merch table ; Credit card transactions made easy) ; When music is your product (The different types of streams) ; The new publishing paradigm (The problem with digital accounting ; Why use a publisher?) ; Making sense of streaming income ; Crowdfunding (The four tiers of a crowdfunding campaign ; The four rules for crowdfunding ; The concept of "fuelers"); title: Ch. 12. Living in Music 4.0. Making a living is the new success (There's no such thing as a demo) ; Major label deconstruction (The sad case of EMI ; WMG changes hands ; The major label of the future) ; When you need a label ; Getting along in Music 4.0; title: Ch. 13. Interviews. Dae Bogan ; Richard Feldman ; Larry Gerbrandt ; Shan Dan Horan ; Bruce Houghton ; Ariel Hyatt ; Gregory Markel ; Rupert Perry ; Jacob Tell ; Michael Terpin ; Dan Tsurif; title: Appendix 1. Online tools. Band-oriented platforms ; Blogs ; Crowdfunding ; Facebook ; Mailing lists ; Measurement ; Merchandise ; Music blogs ; Publishing ; Social media management ; Streaming video ; Surveys ; Twitter ; YouTube; title: Appendix 2. Glossary.