Fundamentals of communication, P.R. and leadership
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740304848
Table of contents: title: Content; title: Prolegomena; title: Part One – Communication; title: 1. Communication is a universal phenomenon; title: 1.1. System of 4 components; title: 1.2. Communication among ants and bees; title: 1.3. Communication among canines & felines; title: 2. Human Communication; title: 2.1. The scheme of human communication; title: 2.2. Defining human communication; title: 2.3. Language in human communication; title: 2.4. Words in a language; title: 2.5. Signs and Symbols; title: 2.6. Semiotics and Semiology; title: 2.7. The role of context and effect in communication; title: 2.8. Barriers to communication; title: 3. Body language; title: 3.1. Darwin’s contribution; title: 3.2. The ‘intrigue’ of body language; title: 3.3. Keeping matters at ‘arm’s length’; title: 3.4. The role ‘culture’ plays; title: 3.5. Focusing on the human face; title: 3.6. Ardrey’s ‘territorial imperative’; title: 4. Mass Media & social media; title: 4.1. From stone inscription to the printing process; title: 4.2. Enter the ‘penny press’ innovation; title: 4.3. From the wired telegraph to wireless telegraphy; title: 4.4. AM and FM radio come to existence; title: 4.5. Birth and development of television; title: 4.6. The digital age & ‘www’; title: 5. The Role of attitudes in human communication; title: 5.1. Defining Attitudes; title: 5.2. The components of attitudes; title: 5.3. Attitude functions for the personality; title: 5.4. Our attitudes can change; title: 5.5. Attitude measuring scales; title: Part Two – Public Relations; title: 6. The birth of a speciality; title: 6.1. Tracing P.R. roots in antiquity; title: 6.2. A historic glimpse at the USA in late 19th and early 20th Century; title: 6.3. Defining the field of Public Relations; title: 6.4. Misconceptions of public relations; title: 6.5. Brief profiles of four pioneers in P.R. history; title: 7. Publics, Public Opinion and its moulders; title: 7.1. Historical evolution of the term ‘public’ ; title: 7.2. Public Opinion; title: 8. Rhetoric, Persuasion and Propaganda; title: 8.1. From Rome with…’love’; title: 8.2. Not one but a multitude of definitions; title: 8.3. A variety of propaganda types; title: 8.4. World Wars & the use of Propaganda; title: 8.5. The Korean War and “Brainwashing”; title: 9. Corporate Communication & Responsibility; title: 9.1. Corporate Communication; title: 9.2. Corporate responsibility or CSR; title: 9.3. P.R. vs. marketing and advertising; title: 10. Press releases, special events and sponsorships; title: 10.1. An in-house P.R. specialist vs. the services of a P.R. consultancy; title: 10.2. The ‘press release’ or ‘news release’; title: 10.3. Form & structure of a ‘press’ or ‘news release’; title: 10.4. Content and Style of the ‘press or news release’; title: 10.5. Different ‘releases’ to different Media; title: 10.6. Emphasis on ethos, pathos and logos; title: 10.7. Special events and sponsorships; title: 10.8. Crisis management; title: Part Three – Leadership; title: 11. Leaders and Leadership; title: 12. Leadership, Power, Authority & Charisma; title: 12.1. A glimpse at recent political, financial and religious events; title: 12.2. Starting with Plato and Aristotle; title: 12.3. Max Weber’s theoretical viewpoint; title: 12.4. Enter Machiavelli, Sennet & Habermas; title: 12.5. The era of ‘scientific management’ and the Hawthorne studies; title: 13. Leadership research at the Universities of Iowa, Ohio & Michigan; title: 14. Modern theories of leadership in Private and Public Enterprises and Organizations; title: 14.1. Contingency and path-goal theories; title: 14.2. Transformational leadership – ‘Charisma’ revisited?’; title: 15. Instead of an epilogue: Women leaders remain under a ‘glass ceiling’; title: 15.1. Women in Politics; title: 15.2. Women in the Economy and in Higher Education; title: 16. References / Bibliography; title: 17. The Author