Luxury China
Subtitle: market opportunities and potential
By: Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano
Contributors: Lu, Pierre Xiao
Publisher: John Wiley & Sons (Asia)
Published: 2010
Place of publication: Singapore; Hoboken, N.J
Language: eng
Number of pages: 251
ISBN-13: 9780470823415
Subjects: Consumer behavior; Case studies; Luxury
Description: Luxury China answers the question of how to succeed in the fashion and luxury industries of mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. This book covers topics such as: Chinese luxury consumer behaviors and their preferences; possible market entrance strategies; elective retailing; successful communication and advertising strategies; effective campaigns agains counterfeits in China. - Jacket flap.
Notes: Includes bibliographic references (p. [241]-243) and index.
Table of contents: title: Challenges and market size; title: Alfred Dunhil; title: The Chinese luxury client; title: Shanghai Tang; title: Chinese consumer attitudes toward luxury; title: Rolex in China; title: How to distribute in China; title: Shiatzy Chen; title: Retailing and licensing in China; title: Louis Vuitton in China; title: Communication and advertising; title: The war of the spirits; title: Brand protection and counterfeit activities; title: Luili Gongfang: breaking into luxury by way of glass.