Advertising repetition effects
Subtitle: conceptual framework and field study in four product categories
By: Pirjo Vuokko.
Series: Publications of the Turku School of Economics and Business Administration. Series A ;; 1:1992 =; Turun Kauppakorkeakoulun julkaisuja. Sarja A,; 1:1992; Turun Kauppakorkeakoulun julkaisuja.; 1992:1.
Publisher: [Turku School of Economics and Business Administration]
Published: 1992
Place of publication: Turku
Language: eng
Number of pages: 383
Subjects: Advertising campaigns -- Evaluation -- Case studies.; Advertising campaigns -- Finland -- Evaluation -- Case studies.
Notes: Includes bibliographical references (p. 349-365).