Consumerism
Subtitle: search for the consumer interest
By: edited by David A. Aaker and George S. Day.
Contributors: Aaker, David A.; Day, George S.
Edition: 4th ed.
Publisher: Free Press; Collier Macmillian Publishers
Published: 1982
Place of publication: New York; London
Language: eng
Number of pages: 500
Subjects: Consumer protection -- United States.
Notes: Includes bibliographies and index.