Going negative
Subtitle: how political advertisements shrink and polarize the electorate
By: Stephen Ansolabehere, Shanto Iyengar.
Contributors: Iyengar, Shanto.
Edition: 1st paperback ed.
Publisher: Free Press
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 243
Subjects: Advertising, Political.; Advertising, Political -- United States.; Electioneering -- United States.; Negativism.
Notes: Includes bibliographical references (p. 215-234) and index.