בתוך הקופסה
Subtitle: מיתוג סמוי בשידורי הטלוויזיה המסחרית בישראל
Series: Neyar ʻemdah (Makhon ha-Yiśreʼeli le-Demoḳraṭyah) -- 95
Publisher: ha-Makhon ha-Yiśreʼeli le-demoḳraṭyah
Published: 2012
Place of publication: Yerushalayim
Language: heb
Number of pages: 137
ISBN-13: 9789655191103
Subjects: Subliminal advertising; Television advertising; Broadcasting policy
Other titles: Be-tokh ha-ḳufsah