Race for the world
Subtitle: strategies to build a great global firm
By: Lowell Bryan ... [et al.].
Contributors: Bryan, Lowell L.
Publisher: Harvard Business School Press
Published: 1999
Place of publication: Boston, Mass
Number of pages: 364
ISBN-13: 9780875848464
Subjects: International business enterprises -- Management.; International economic integration.; Entreprises multinationales -- Gestion.; Intégration économique internationale.; Internationale ondernemingen.; Strategisch management.; Internationalisatie.
Description: "This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation.

Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena." "Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so."--BOOK JACKET.
Table of contents: title: The race. The transition economy ; Running the race ; Midgame strategies ; Keeping control of your destiny; title: Winning the race. The nature of the challenge ; A strategy for the transition economy ; Building intangible capital ; Winning the world through slivers ; Cross-geographic arbitrage ; Strategy once more ; Shaping the future.