Product innovation toolbox
Subtitle: a field guide to consumer understanding and research
By: edited by Jacqueline Beckley, Maria D. Paredes, Kannapon Lopetcharat
Publisher: Wiley-Blackwell
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780813823973
Subjects: Consumer behavior; Marketing research; New products
Notes: Includes bibliographical references and index.