Brand names and product dynasties
Subtitle: lessons in retrospect
By: Barrie Blake-Coleman.
Publisher: Management Books 2000
Published: 2005
Place of publication: Cirencester
Language: eng
Number of pages: 212
Subjects: Brand name products.
Notes: "The origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products." -- T.p.

Includes bibliographical references and index.