Classic failures in product marketing
Subtitle: marketing principles violations and how to avoid them
By: Donald W. Hendon.
Publisher: NTC Business Books
Published: 1992
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 205
Subjects: Product management; Business failures -- United States; Marketing -- United States; New products -- United States
Notes: Includes bibliographical references and indexes.
Originally published: New York : Quorum Books, 1989.