Ride the change
Subtitle: a perspective on the changing Indian consumer, market, and marketing
By: M.G. Parameswaran.
Publisher: Tata McGraw-Hill Pub. Co.
Published: 2009
Place of publication: New Delhi
Language: eng
Number of pages: 192
ISBN-13: 9780070147942
Subjects: Consumer behavior -- India; Marketing -- India; Consumption (Economics) -- India; India -- Economic conditions -- 1991-
Description: Articles have previously been published in various journals.