Product testing with consumers for research guidance
By: Louise S. Wu, editor
Contributors: ASTM Committee E-18 on Sensory Evaluation of Materials and Products
Series: STP -- 1035; ASTM special technical publication -- 1035.
Publisher: ASTM
Published: 1989
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 90
ISBN-13: 9780803112568
Subjects: Produkttest; Testing; Commercial products; Congresses; Marketing research; New products; Kongre .; Consumers' preferences
Notes: Papers presented at a symposium held in Baltimore, Md. on 17 May 1988 and sponsored by ASTM Committee E-18 on Sensory Evaluation of Materials and Products ... [et al.]

Includes bibliographies.
Table of contents: title: [1. without special title]; title: v. 2. Special consumer groups