Revolution in the mailbox
Subtitle: your guide to successful direct mail fundraising
By: Mal Warwick
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2004
Place of publication: San Francisco
Language: eng
Format: [electronic resource] :
Number of pages: 325
ISBN-13: 9780787972509
Subjects: Investments & Securities; Direct-mail fund raising; BUSINESS & ECONOMICS; General
Notes: Includes bibliographical references (p. 317) and index.

Description based on print version record.
Table of contents: title: The strategic uses of direct mail; title: Selecting your audience; title: Preparing your test mailing; title: Anatomy of a direct mail fundraising package; title: Premiums and other involvement devices; title: Building your donor base; title: Maximizing donor value; title: Annual giving and membership programs; title: Monthly giving; title: High-dollar annual giving clubs; title: The many uses of the telephone; title: Legacy giving; title: Thank-yous, welcome packages, and cultivation mailings; title: Mastering the new media mix; title: Twelve trends for a new century; title: The union of concerned scientists, 1999-2003.