THE CERTAINTY PRINCIPLE
Subtitle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace
By: Robert Passikoff, Ph.D., Amy Shea
Publisher: authorHOUSE
Published: 2009
Place of publication: Bloomington, IN
Language: eng
Number of pages: 183
ISBN-13: 9781438935423; 9781438935416
Subjects: Business
Other titles: The uncertainty principle
Notes: Includes index.