Sweating Bullets
Subtitle: Notes about Inventing PowerPoint
Publisher: Vinland Books
Published: 2012
Place of publication: San Francisco, USA; London, UK
Format: Hardcover
Number of pages: 528
ISBN-13: 9780985142407
Description: The PowerPoint Quadranscentennial Edition
Table of contents: pagenum: 1
title: INTRODUCTION TO POWERPOINT
label: PART I:; pagenum: 1
title: Presenting PowerPoint
label: SECTION 1; pagenum: 3
title: Contemporary Evidence
label: SECTION 2; pagenum: 4
title: The First Qualiﬁcation of an Historian
label: SECTION 3; pagenum: 5
title: Powerful Emotions Recollected in Tranquility
label: SECTION 4; pagenum: 7
title: PowerPoint Has Many Fathers, Especially Three
label: SECTION 5; pagenum: 9
title: All the Wizards in Order of Appearance (Division I)
label: SECTION 6; pagenum: 13
title: All the Wizards in Order of Appearance (Division II)
label: SECTION 7; pagenum: 15
title: Presentation Formats before PowerPoint
label: SECTION 8; pagenum: 17
title: How Diﬀerent Presentation Formats Were Used
label: SECTION 9; pagenum: 21
title: PREPARING FOR POWERPOINT
label: PART II:; pagenum: 21
title: “Why Did You Pick This Idea to Work On?”
label: SECTION 10; pagenum: 23
title: The Audio-Visual Industry
label: SECTION 11; pagenum: 25
title: Computers and the Humanities
label: SECTION 12; pagenum: 28
title: Northern Telecom Company Culture
label: SECTION 13; pagenum: 30
title: How Much Pain Will They Endure?
label: SECTION 14; pagenum: 32
title: The Global Presentation Grand Tour
label: SECTION 15; pagenum: 34
title: Focused Prediction of New Categories
label: SECTION 16; pagenum: 35
title: This Wouldn’t Make Sense with the Internet
label: SECTION 17; pagenum: 39
title: FORETHOUGHT BEFORE POWERPOINT
label: PART III:; pagenum: 39
title: Forethought’s Earlier Idea
label: SECTION 18; pagenum: 42
title: The “Lab Day” Demonstration
label: SECTION 19; pagenum: 44
title: Liquidate or Restart?
label: SECTION 20; pagenum: 45
title: Why Would Forethought Want to Hire Me?
label: SECTION 21; pagenum: 47
title: Why Would I Want to Join Forethought?
label: SECTION 22; pagenum: 49
title: Alternatives to Joining Forethought
label: SECTION 23; pagenum: 51
title: The Restart Strategy: Two Parallel Paths
label: SECTION 24; pagenum: 53
title: Dual Paths Reﬂect Dual Managers
label: SECTION 25; pagenum: 56
title: To Refocus: Applications for Standard Platforms
label: SECTION 26; pagenum: 57
title: The MACWARE Brand
label: SECTION 27; pagenum: 61
title: POWERPOINT 1.0
label: PART IV:; pagenum: 61
title: The First Two-Page Description of PowerPoint
label: SECTION 28; pagenum: 64
title: Enlisting Dennis Austin
label: SECTION 29; pagenum: 67
title: Evaluating Microsoft Windows Before It Shipped
label: SECTION 30; pagenum: 70
title: Shipping FileMaker in the Mac Doldrums of 1985
label: SECTION 31; pagenum: 72
title: Starting on PowerPoint Planning
label: SECTION 32; pagenum: 73
title: But Isn’t PowerPoint Too Simple?
label: SECTION 33; pagenum: 74
title: Why I Thought Many People Wanted PowerPoint
label: SECTION 34; pagenum: 75
title: Leveraging Personal Motivations
label: SECTION 35; pagenum: 77
title: Potential Customers Are Spending Heavily Now
label: SECTION 36; pagenum: 78
title: There Are No Successful Competitors
label: SECTION 37; pagenum: 79
title: Presentations Require Graphical PCs
label: SECTION 38; pagenum: 81
title: Presentations Will Be One of the Largest Markets
label: SECTION 39; pagenum: 83
title: This Is More Than a Replacement Market
label: SECTION 40; pagenum: 85
title: The Best Feature Was Hard to Understand
label: SECTION 41; pagenum: 87
title: There Is No Market Leader to Displace
label: SECTION 42; pagenum: 88
title: Analyzing My Corpus of Slides from the Grand Tour
label: SECTION 43; pagenum: 90
title: The Design Spec Was Vital Before the Internet
label: SECTION 44; pagenum: 91
title: PowerPoint Design Beginnings
label: SECTION 45; pagenum: 92
title: Initial Design: Principles
label: SECTION 46; pagenum: 93
title: Initial Design: Slides
label: SECTION 47; pagenum: 95
title: Initial Design: Drawing
label: SECTION 48; pagenum: 96
title: Initial Design: Text
label: SECTION 49; pagenum: 98
title: Initial Design: Pictures
label: SECTION 50; pagenum: 99
title: Initial Design: Master Slide
label: SECTION 51; pagenum: 100
title: Initial Design: Title Sorter and Slide Sorter
label: SECTION 52; pagenum: 101
title: Initial Design: Slide Show
label: SECTION 53; pagenum: 102
title: Initial Design: Notes and Handouts
label: SECTION 54; pagenum: 103
title: Design for a Particular Task (Don’t Generalize)
label: SECTION 55; pagenum: 104
title: PowerPoint Development Begins for Macintosh
label: SECTION 56; pagenum: 107
title: Explaining the Decision to Develop for Mac First
label: SECTION 57; pagenum: 110
title: Cross Development of Mac PowerPoint on Lisa
label: SECTION 58; pagenum: 110
title: The Target Environment for Macintosh PowerPoint
label: SECTION 59; pagenum: 111
title: Arguments for Leaving Out Features
label: SECTION 60; pagenum: 115
title: Sharpening the Focus for PowerPoint 1.0
label: SECTION 61; pagenum: 116
title: Overheads as a Growing Business Market
label: SECTION 62; pagenum: 118
title: When I Learned about Overhead vs. 35mm Style
label: SECTION 63; pagenum: 120
title: How Overhead Style Diﬀers from 35mm Style
label: SECTION 64; pagenum: 124
title: PowerPoint 1.0 Feature Prioritization
label: SECTION 65; pagenum: 125
title: Windows 1.0 Ships, with Forethought as an ISV
label: SECTION 66; pagenum: 126
title: FileMaker and Other Distractions
label: SECTION 67; pagenum: 128
title: Designing to the Limit of Macintosh Capabilities
label: SECTION 68; pagenum: 130
title: Forget Earlier Software, Match What Presenters Do
label: SECTION 69; pagenum: 131
title: Unsuccessful Competitors Prior to PowerPoint
label: SECTION 70; pagenum: 134
title: PowerPoint Fails an Assessment
label: SECTION 71; pagenum: 137
title: The PowerPoint Idea Is Leaked, but Misapplied
label: SECTION 72; pagenum: 140
title: Resistance Was the Problem, not Espionage
label: SECTION 73; pagenum: 141
title: System Requirements for PowerPoint 1.0
label: SECTION 74; pagenum: 143
title: The State of Macintosh at Predicted Shipment
label: SECTION 75; pagenum: 144
title: Macintosh Implementation Considerations
label: SECTION 76; pagenum: 147
title: The State of Windows at Predicted Shipment
label: SECTION 77; pagenum: 149
title: Enlisting Tom Rudkin
label: SECTION 78; pagenum: 151
title: Startup Ingenuity for Source Code Control
label: SECTION 79; pagenum: 152
title: The PowerPoint Paper Blizzard of 1986
label: SECTION 80; pagenum: 153
title: Invasion of the Xeroids
label: SECTION 81; pagenum: 155
title: Problems with Publishing
label: SECTION 82; pagenum: 158
title: Apple Gets Interested in Investing
label: SECTION 83; pagenum: 160
title: Why We Thought Apple Should Invest
label: SECTION 84; pagenum: 162
title: Adding Final Resources for PowerPoint Ship
label: SECTION 85; pagenum: 163
title: How PowerPoint Got Its Name
label: SECTION 86; pagenum: 165
title: Columbus Becomes the PowerPoint Mascot
label: SECTION 87; pagenum: 168
title: The Countdown to First Customer Ship
label: SECTION 88; pagenum: 169
title: Apple’s Very First Ever Investment, in PowerPoint
label: SECTION 89; pagenum: 171
title: Apple’s Private Side Letter
label: SECTION 90; pagenum: 172
title: Microsoft Invites Itself to See PowerPoint
label: SECTION 91; pagenum: 173
title: Staﬃng Up for the PowerPoint Launch
label: SECTION 92; pagenum: 174
title: New Manufacturing for PowerPoint Launch
label: SECTION 93; pagenum: 177
title: Microsoft’s First Oﬀer to Acquire PowerPoint
label: SECTION 94; pagenum: 178
title: The Golden Masters for PowerPoint 1.0
label: SECTION 95; pagenum: 181
title: PowerPoint 1.0 Ships
label: SECTION 96; pagenum: 182
title: The Restart is Complete
label: SECTION 97; pagenum: 185
title: MICROSOFT ACQUISITION OF POWERPOINT
label: PART V:; pagenum: 185
title: Are We Planning for an IPO or an Acquisition?
label: SECTION 98; pagenum: 187
title: Progressively Better Oﬀers from Microsoft
label: SECTION 99; pagenum: 189
title: How Microsoft Decided to Pursue PowerPoint
label: SECTION 100; pagenum: 193
title: Forethought Managers Decide for Acquisition
label: SECTION 101; pagenum: 195
title: Reasons Why I Favored Joining Microsoft
label: SECTION 102; pagenum: 196
title: Bill Gates Has to Approve Bob Gaskins
label: SECTION 103; pagenum: 198
title: Forethought Investors Decide for Acquisition
label: SECTION 104; pagenum: 199
title: Final Negotiations on the Microsoft Deal
label: SECTION 105; pagenum: 201
title: The Internal Announcement of the Acquisition
label: SECTION 106; pagenum: 204
title: Agreeing on the Organization (and No P-Code)
label: SECTION 107; pagenum: 206
title: Final Steps to a Deﬁnitive Agreement and a Price
label: SECTION 108; pagenum: 207
title: The Payout at the Acquisition
label: SECTION 109; pagenum: 209
title: The Outcome for People Who Didn’t Get Acquired
label: SECTION 110; pagenum: 211
title: What If There Had Been No Acquisition?
label: SECTION 111; pagenum: 212
title: Resolution of the Dual Companies Strategy
label: SECTION 112; pagenum: 214
title: Did the Dual Strategy Help PowerPoint?
label: SECTION 113; pagenum: 217
title: How Much Did the Dual Strategy Cost?
label: SECTION 114; pagenum: 218
title: Could the Publishing Business Have Succeeded?
label: SECTION 115; pagenum: 220
title: Did the Slow Development of PowerPoint Hurt?
label: SECTION 116; pagenum: 223
title: Was PowerPoint Just Luck? How Risky Was It?
label: SECTION 117; pagenum: 227
title: POWERPOINT JOINS MICROSOFT
label: PART VI:; pagenum: 227
title: Reverse-Acquiring a Senior Management Team
label: SECTION 118; pagenum: 228
title: Action Items to Enter Heaven
label: SECTION 119; pagenum: 230
title: “We Charge Those People to Talk to Them”
label: SECTION 120; pagenum: 231
title: We Avoid Becoming Woroftics
label: SECTION 121; pagenum: 233
title: Starting as I Meant to Go On
label: SECTION 122; pagenum: 234
title: The Ultimate Resource
label: SECTION 123; pagenum: 236
title: “Planning” for All Applications at the Same Time
label: SECTION 124; pagenum: 237
title: Don’t Hire Anyone without a Career Path
label: SECTION 125; pagenum: 240
title: Our First Microsoft Company Meeting
label: SECTION 126; pagenum: 241
title: Our Silicon Valley Holidays Survive
label: SECTION 127; pagenum: 243
title: POWERPOINT 2.0
label: PART VII:; pagenum: 243
title: First PowerPoint Review with Bill Gates
label: SECTION 128; pagenum: 246
title: Design of Color PowerPoint 2.0 for Mac
label: SECTION 129; pagenum: 247
title: Including 35mm Style in PowerPoint
label: SECTION 130; pagenum: 250
title: How Can 35mm Slides Be Made by Amateurs?
label: SECTION 131; pagenum: 253
title: Looking for Genigraphics, and Vice Versa
label: SECTION 132; pagenum: 256
title: Genigraphics: First Contact
label: SECTION 133; pagenum: 260
title: Immediate Agreement with Genigraphics
label: SECTION 134; pagenum: 261
title: Real Work Begins with Genigraphics
label: SECTION 135; pagenum: 264
title: A Blind Spot in My Understanding of Genigraphics
label: SECTION 136; pagenum: 268
title: Reﬂections from the Apps Division Staﬀ Retreat
label: SECTION 137; pagenum: 270
title: Permanent Home for the Graphics Business Unit
label: SECTION 138; pagenum: 274
title: PowerPoint 2.0 for Mac Ships
label: SECTION 139; pagenum: 278
title: Print Production for PowerPoint 2.0
label: SECTION 140; pagenum: 279
title: PowerPoint 2.0 Mac Ship Party
label: SECTION 141; pagenum: 280
title: Post-Mortem for the Mac PowerPoint 2.0 Schedule
label: SECTION 142; pagenum: 284
title: Genigraphics Expands to Europe
label: SECTION 143; pagenum: 285
title: PowerPoint First Year Sales
label: SECTION 144; pagenum: 287
title: Mike Maples Arrives
label: SECTION 145; pagenum: 289
title: My Memo on GBU First Year Results
label: SECTION 146; pagenum: 291
title: Excruciatingly Slow Progress at Genigraphics
label: SECTION 147; pagenum: 294
title: Bill Gates’s Review of PowerPoint 2.0 for Windows
label: SECTION 148; pagenum: 297
title: From Resource Planning Meeting to Re-Org
label: SECTION 149; pagenum: 300
title: Genigraphics Sheds its Hardware Business
label: SECTION 150; pagenum: 303
title: Bathing in Fountains of Champagne
label: SECTION 151; pagenum: 305
title: PowerPoint for Windows 2.0, Then for OS/2 PM
label: SECTION 152; pagenum: 307
title: Bill Seeks Tools to Make “Windows 3.0” a Big Hit
label: SECTION 153; pagenum: 309
title: PowerPoint Should Skip Windows, Go to OS/2 PM
label: SECTION 154; pagenum: 311
title: Tentative Feelers about Windows 3.0
label: SECTION 155; pagenum: 312
title: Bill for Windows vs. Steve for OS/2 PM
label: SECTION 156; pagenum: 313
title: PowerPoint for Windows 3.0, not for OS/2 PM
label: SECTION 157; pagenum: 316
title: The GBU Building Is Completed
label: SECTION 158; pagenum: 319
title: Windows 3.0 Eclipses OS/2 PM at Microsoft
label: SECTION 159; pagenum: 321
title: PowerPoint 2.0 Sells Windows 3.0
label: SECTION 160; pagenum: 325
title: POWERPOINT 3.0
label: PART VIII:; pagenum: 325
title: Bill Gates’s Early Input on PowerPoint 3.0
label: SECTION 161; pagenum: 326
title: Beginning on PowerPoint 3.0
label: SECTION 162; pagenum: 327
title: PowerPoint 3.0 Drawing
label: SECTION 163; pagenum: 328
title: The First Promise of Moving from Diskettes
label: SECTION 164; pagenum: 329
title: Even More Travel Is Recommended
label: SECTION 165; pagenum: 331
title: Reorganizing For PowerPoint 3.0
label: SECTION 166; pagenum: 332
title: Genigraphics Development in Silicon Valley
label: SECTION 167; pagenum: 333
title: A Prototype Conference Room of the Future
label: SECTION 168; pagenum: 335
title: Stand By to Repel Boarders
label: SECTION 169; pagenum: 337
title: Melinda French Discovers a PowerPoint Feature
label: SECTION 170; pagenum: 337
title: PowerPoint Improved the Fonts in Windows 3.1
label: SECTION 171; pagenum: 342
title: Refocusing with Genigraphics
label: SECTION 172; pagenum: 344
title: Another Bill Gates Review of PowerPoint 3.0
label: SECTION 173; pagenum: 346
title: Genigraphics’ Enlarged Role in PowerPoint
label: SECTION 174; pagenum: 347
title: The Temporarily Successful Story of 3-D Charts
label: SECTION 175; pagenum: 349
title: Genigraphics Symbol Library in PowerPoint 3.0
label: SECTION 176; pagenum: 353
title: Real Templates in PowerPoint 3.0
label: SECTION 177; pagenum: 354
title: Not Chieﬂy …
label: SECTION 178; pagenum: 356
title: Incentives to Fix a Problem with Support
label: SECTION 179; pagenum: 356
title: Microsoft Oﬃce Rears Its Head
label: SECTION 180; pagenum: 361
title: Video in PowerPoint 3.0, Despite the Consultant
label: SECTION 181; pagenum: 363
title: PowerPoint 3.0 Will Be Hostage to Windows 3.1
label: SECTION 182; pagenum: 364
title: Complexity Grows in the PowerPoint 3.0 Project
label: SECTION 183; pagenum: 368
title: My Unsystematic Testing Program
label: SECTION 184; pagenum: 369
title: Continued Changes in Genigraphics’ Business
label: SECTION 185; pagenum: 370
title: Planning for the Windows 3.1 Announcement
label: SECTION 186; pagenum: 371
title: Increasing Development Eﬀort for PowerPoint 3.0
label: SECTION 187; pagenum: 373
title: The World’s First Laptop Video Presentation
label: SECTION 188; pagenum: 375
title: A Heavy Company Tax on Shipping
label: SECTION 189; pagenum: 377
title: What to Do After PowerPoint 3.0?
label: SECTION 190; pagenum: 381 <
title: LEAVING POWERPOINT
label: PART IX:; pagenum: 381
title: My Longstanding Plan to Retire from Microsoft
label: SECTION 191; pagenum: 383
title: Finding a Good Time to Leave
label: SECTION 192; pagenum: 384
title: Reasons to Be Gloomy
label: SECTION 193; pagenum: 386
title: The Mechanics of Leaving
label: SECTION 194; pagenum: 388
title: Circumspice
label: SECTION 195; pagenum: 389
title: The Superannuated Man
label: SECTION 196; pagenum: 390
title: PowerPoint Continues Its Success without Me
label: SECTION 197; pagenum: 391
title: Genigraphics Comes to an End
label: SECTION 198; pagenum: 395
title: The Strangest PowerPoint Feature Ever Shipped
label: SECTION 199; pagenum: 397
title: Where Did All the Competitors Go?
label: SECTION 200; pagenum: 399
title: A Microsoft Sand Hill Road Campus Disappears
label: SECTION 201; pagenum: 400
title: The Distribution of PowerPoint Returns
label: SECTION 202; pagenum: 402
title: How Accurate Were PowerPoint Sales Forecasts?
label: SECTION 203; pagenum: 404
title: PowerPoint and GBU Proﬁtability
label: SECTION 204; pagenum: 407
title: AFTERTHOUGHTS ABOUT POWERPOINT
label: PART X:; pagenum: 407
title: How PowerPoint Took Advantage of “Social”
label: SECTION 205; pagenum: 410
title: When Did Video Presentations Become Common?
label: SECTION 206; pagenum: 414
title: PowerPoint and the Advancement of Science
label: SECTION 207; pagenum: 415
title: Was PowerPoint the First Presentation Program?
label: SECTION 208; pagenum: 416
title: Is PowerPoint the Problem, or Is It the Users?
label: SECTION 209; pagenum: 420
title: Did PowerPoint Invent “PowerPoint Style”?
label: SECTION 210; pagenum: 421
title: Why Have So Many Adopted “PowerPoint Style”?
label: SECTION 211; pagenum: 423
title: Showing One Thing and Saying Another
label: SECTION 212; pagenum: 425
title: The Transition Away from “Long-Form” Writing
label: SECTION 213; pagenum: 426
title: PowerPoint for Startups
label: SECTION 214; pagenum: 428
title: PowerPoint and the Military
label: SECTION 215; pagenum: 434
title: Famous CEOs Who Banned PowerPoint
label: SECTION 216; pagenum: 437
title: Why Didn’t Xerox PARC Invent PowerPoint First?
label: SECTION 217; pagenum: 441
title: The “Smartest Acquisition” in 35 Years
label: SECTION 218; pagenum: 443
title: PowerPoint Observed in Books
label: SECTION 219; pagenum: 444
title: PowerPoint Observed in News Articles
label: SECTION 220; pagenum: 445
title: PowerPoint Observed in Dilbert
label: SECTION 221; pagenum: 454
title: Why Did PowerPoint Become Popular So Slowly?
label: SECTION 222; pagenum: 455
title: You Could Look It Up
label: SECTION 223; pagenum: 457
title: PowerPoint Operator
label: SECTION 224; pagenum: 463
title: ABOUT ROBERT GASKINS; pagenum: 475
title: REFERENCES; pagenum: 485
title: INDEX OF NAMES