Writing music for television and radio commercials (and more)
Subtitle: a manual for composers and students
By: Michael Zager.
Edition: 2nd ed.
Publisher: Scarecrow Press
Published: 2008
Place of publication: Lanham, Md
Language: eng
ISBN-13: 9780810861398
Subjects: Music in advertising -- Instruction and study; Television advertising; Radio advertising
Notes: Includes index.
Table of contents: title: Advertising agency and process structure; title: Composing for television and radio commercials vs. composing for films; title: Musical skills (approaching composition for commercials); title: Analyzing commercials (from a musical viewpoint); title: Underscoring (compositional techniques); title: Arranging and orchestration concepts (including sound effects and sound design); title: Jingle writing; title: Composing music for radio commercials; title: Corporate videos and infomercials (long-form commercials); title: Theatrical trailer music (motion picture trailer music); title: Video game music; title: Internet commercials, web site music, and made-for-the-internet video programs; title: The business of commercials.