Promotional management
Subtitle: issues and perspectives
By: [compiled by] Norman Govoni, Robert Eng, Morton Galper.
Contributors: Govoni, Norman A. P.; Eng, Robert J.; Galper, Morton.
Publisher: Prentice-Hall
Published: 1988
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 305
Subjects: Marketing.; Sales promotion.; Advertising.
Notes: Includes bibliographies.