Effective marketing
By: William G. Zikmund ... [et al.].
Edition: 1st Canadian ed.
Publisher: Nelson Education
Published: 2007
Place of publication: Toronto
Language: eng
Number of pages: 528
ISBN-13: 9780176414979; 9780176472894
Subjects: Marketing; Textbooks; Manuels d'enseignement supérieur
Notes: Accompanied by 1 student access code card for CengageNow and the student companion site, online study supplements.

Includes bibliographical references and indexes.