Marketing kit for dummies
By: by Alexander Hiam
Edition: 3rd ed.
Series: --For dummies; --For dummies
Publisher: Wiley Publishing
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 368
ISBN-13: 9780470401156
Subjects: Marketing
Notes: Includes index.

Includes CD-ROM in back of book.
Table of contents: title: Introduction; title: Part I: Tools for designing great marketing programs; title: Boosting your business with great marketing; title: Crafting a breakthrough marketing plan; title: cutting costs and boosting impact; title: Part II: Advertising management and design; title: Planning and budgeting ad campaigns; title: Shortcuts to great ads; title: Part III: Power alternatives to advertising; title: Branding with business cards, letterhead, and more; title: Creating eye-catching brochures, catalogs, and spec sheets; title: Planning coupons and other sales promotions; title: Spreading the word with newsletters; title: Taking advantage of publicity; title: Part IV: Honing your marketing skills; title: The customer research workshop; title: The creativity workshop; title: Writing well for marketing and sales; title: Part V: Sales and service success; title: Mastering the sales process; title: Closing the sale; title: The sales success workshop; title: Part VI: The part of tens; title: Ten great marketing strategies; title: Ten ways to make marketing pay; title: Ten ways to market on the web; title: Appendix: About the CD.