Advertising measurement and decision making
By: [by] Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited and directed by Patrick J. Robinson.
Contributors: Dalbey, Homer M.; Gross, Irwin.; Wind, Yoram.
Series: Marketing Science Institute. Series of books
Publisher: Allyn & Bacon
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 103
Subjects: Advertising; Decision making; Marketing -- Management
Notes: Bibliography: p. 94-97.