Carried Away
Subtitle: The Invention of Modern Shopping
Publisher: Columbia University Press
Published: March 15, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780231122740
Subjects: POLITICS & GOVERNMENT; Sociology; Literary Criticism; USA; Consumer Behavior - General; Social History; Women's Studies - General; Social Science / General; American - Hispanic American; Consumption (Economics); History; Shopping; Supermarkets; Women consumers
First sentence: It is late in the afternoon and the lines of wide carts loaded up with flatpacks of future furniture stretch back from the row of checkouts.
Description: "In this book, Rachel Bowlby looks at some of the turning points of twentieth-century consumer history: when department stores gave way to supermarkets; when packaging made everyday things into objects of desire; when self-service created a close, new relationship between shoppers and merchandise.

Carried Away looks at arguments about chocolate boxes and bars of soap, at modernist shop windows and supermarket shelves, at Stepford Wives and Rupert Bears - at the many extraordinary ways that modern shopping and shoppers have been imagined and invented."--BOOK JACKET.