Consumer generalization of nutrient content claims in advertising
By: J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Contributors: Netemeyer, Richard G., 1956-; Burton, Scot; Marketing Science Institute
Series: Report -- no. 96-115; Report (Marketing Science Institute) -- no. 96-115
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 61
Subjects: Advertising -- Food -- Psychological aspects; Consumers -- Attitudes; Consumer behavior
Notes: "Working paper."

"November 1996."

Includes bibliographical references (p. 57-61)