Corporate Communications
Subtitle: The Age of the Image
Publisher: Sterling Publishers Private Ltd.
Published: 1998
Place of publication: New Delhi, India
Language: eng
Format: Hardcover
Number of pages: 140
Table of contents: title: vii
label: Preface; title: 001
label: 1. The New Corporate Communicator; title: 008
label: 2. The All-pervasive Image; title: 021
label: 3. Home Truths about the Image; title: 038
label: 4. All the Different Images; title: 048
label: 5. Comprehensive Corporate Image-building; title: 058
label: 6. Ground Rules of Corporate Communications; title: 068
label: 7. Formulating the Desired Image; title: 078
label: 8. Marketing Communication; title: 092
label: 9. The Other Facets of Communication; title: 102
label: 10. Internal Communication; title: 112
label: 11. Tracking the Corporate Brand; title: 123
label: 12. Creating a Communication Culture; title: 136
label: Epilogue