Basic marketing research
Subtitle: using Microsoft Excel data analysis
By: Alvin C. Burns, Ronald F. Bush.
Contributors: Bush, Ronald F.
Edition: 1st ed.
Publisher: Pearson Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, NJ
Language: eng
Subjects: Microsoft Excel (Computer file); Marketing research
Notes: Includes bibliographical references and index.