Marketing for health care organizations
By: Philip Kotler, Roberta N. Clarke.
Contributors: Clarke, Roberta N., 1948-
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 545
Subjects: Medical care -- Marketing.; Social service -- Marketing.; Health Services -- organization & administration -- United States.
Notes: Includes bibliographies and index.