Analysis for marketing decisions
By: by James H. Donnelly, Jr. and John M. Ivancevich.
Contributors: Ivancevich, John M.
Series: Irwin series in quantitative analysis for business
Publisher: R. D. Irwin
Published: 1970
Place of publication: Homewood, Ill
Number of pages: 397
Subjects: Marketing -- Mathematical models
Notes: Includes bibliographies.