The lemonade stand
Subtitle: what every entrepreneur should know to succeed in starting and running any business
By: by Ara Bagdasarian and Nick Gustavsson
Contributors: Gustavsson, Nick
Edition: 1st ed.
Publisher: Lemonade Media
Published: 2010
Place of publication: Leesburg, VA
Language: eng
Number of pages: 198
ISBN-13: 9780557766864
Subjects: Entrepreneurship; New business enterprises; Management; Creative ability in business; Success in business
Other titles: What every entrepreneur should know to succeed in starting and running any business
Description: Forget the business plan, the venture capital, and the year-long lease. You don't need them. This book will show you how to get a profitable business up and running without risking it all. For anyone who dreams of a new perspective on entrepreneurship in the twenty-first century. The thirteen principles are guidelines that empower and inspire anyone to welcome adversity, embrace challenges, and turn problems into profitable innovations. It all starts with an idea, and there has never been a better time than now to be an entrepreneur. --Back cover.
Table of contents: title: The lemonade stand principles --; title: Optimism --; title: Embrace problems --; title: Outcome-based thinking --; title: Do not compete --; title: Tell your story --; title: Sell the experience --; title: Be resourceful --; title: Fund the business through sales --; title: Build your A-team --; title: Framework-based management --; title: Scale or die --; title: Build a movement --; title: Build to last --; title: The lemonhead.