Retail advertising and sales promotion
By: by Charles M. Edwards, and William H. Howard.
Contributors: Howard, William H., 1906-
Edition: Rev. ed.
Series: Prentice-Hall retailing series
Publisher: Prentice-Hall
Published: 1943
Place of publication: New York
Language: eng
Number of pages: 723
Subjects: Advertising.; Retail trade.
Notes: "Bibliography and suggested collateral readings": p. 695-707.