Associations and the global marketplace
Subtitle: profiles of success
By: Kimberly A. Svevo-Cianci.
Publisher: American Society of Association Executives
Published: 1995
Place of publication: Washington, DC
Language: eng
Number of pages: 353
Subjects: Trade associations -- United States -- Management -- Case studies.; Associations, institutions, etc. -- United States -- Management -- Case studies.; Export marketing -- United States -- Management -- Case studies.
Notes: Includes bibliographical references (p. 349-350).
"This book is based on a 1994 Smith, Bucklin & Associates, Inc., international association study."