Advertising versus prior beliefs
Subtitle: does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
By: Cornelia Pechmann and S. Ratneshwar.
Contributors: Ratneshwar, S.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.93-125; Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng