The power of persuasion
Subtitle: how we're bought and sold
By: Robert Levine
Publisher: Oneworld
Published: 2006
Place of publication: Oxford
Language: eng
Format: [electronic resource] :
Number of pages: 278
ISBN-13: 9781435686434
Subjects: Persuasion (Psychology); Motivational & Inspirational; SELF-HELP
Notes: Originally published:Hoboken, N.J. :John Wiley & Sons, c2003.

Includes bibliographical references (p. 245-265) and index.
Table of contents: title: 1. The illusion of invulnerability or, how can everyone be less gullible than everyone else?; title: 2. Whom do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all; title: 3. Killing you with kindness or, beware of strangers bearing unexpected gifts; title: 4. The contrast principal or, how black gets turned into white; title: 5. $2 + $2 = $5 or, learning to avoid stupid mental arithmetic; title: 6. The hot button or, how mental shortcuts can lead you into trouble; title: 7. Gradually escalating the commitments or, making you say yes by never saying no; title: 8. Winning hearts and minds or, the road to perpetual persuasion; title: 9. Jonestown or, the dark end of the dark side of persuasion; title: 10. The art of resistance or, some unsolicited advice for using and defending against persuasion.