Strategic planning
Subtitle: a practical guide to competitive success
By: Stanley C. Abraham.
Publisher: Thomson/South-western
Published: 2006
Place of publication: Mason, Ohio
Language: eng
Format: Paperback
Number of pages: 223
ISBN-13: 9780324232554; 9780324319255
Subjects: Strategic planning.
Other titles: SAM : strategic analysis model - that works
Notes: Includes index.
Table of contents: title: Part one : Setting the stage.; title: Defining strategy; title: Strategic thinking; title: Strategic-planning models; title: Part two : The strategic analysis process.; title: Analyzing the external environment; title: Assessing the company itself; title: Creating strategic alternatives, then choosing one; title: Proposing recommendations; title: Part three : Doing strategic planning.; title: Managing the strategic-planning process; title: Operational planning and implementation; title: Appendices.; title: Some definitions of strategy; title: Guidelines for using the SAM CD-ROM; title: The strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) Department; title: Suggested survey questions for assessing the strategic-planning process; title: Glossary