An inquiry into the effectiviness of the internal marketing campaign of Mc Donald's restaurants in Ireland
By: Dawn E. Latto.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 1908
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 90
Subjects: Fast food restaurants.; Chain restaurants.; Employee empowerment.; Personnel management.
Notes: Thesis submitted to Department of Marketing.

Thesis (MBS) - University College Dublin, 1998.