Advertising and consumers
Subtitle: new perspectives
By: Rena Bartos, Theodore F. Dunn.
Contributors: Dunn, Theodore F.; American Association of Advertising Agencies.
Publisher: Prepared for the American Association of Advertising Agencies
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 253
Subjects: Advertising -- Psychological aspects.; Consumers -- United States.; Advertising -- methods.