Digital Darwinism
Subtitle: 7 breakthrough business strategies for surviving in the cutthroat Web economy
By: Evan I. Schwartz
Edition: 1st ed
Publisher: Broadway Books
Published: 1999
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 227
Subjects: Internet marketing; Electronic commerce; World Wide Web
Description: Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web - or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies.
Notes: A sequel to his Webonomics.

Includes bibliographical references (p. 207-215) and index.