USER
Subtitle: a scale to measure use of market research
By: Anil Menon and James B. Wilcox
Contributors: Wilcox, James B
Series: Report -- no. 94-108; Report (Marketing Science Institute) -- no. 94-108
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Urban Scientific and Educational Research, inc; Marketing research; Marketing -- Management
Notes: "May 1994."--Cover

"Technical working paper."

Includes bibliographical references (p. 27-28)