Reputation Management
Subtitle: Glaubwürdigkeit im Wettbewerb des 21. Jahrhunderts
By: Bernhard Bauhofer.
Publisher: Orell Füssli Verlag
Published: 2004
Place of publication: Zürich
Language: ger
Number of pages: 191
Subjects: Corporate image -- Management.; Corporations -- Public relations.; Communication in management.
Notes: Includes bibliographical references (p. 189-190).