Consumer behavior and fashion marketing
By: Sidney Packard, Abraham Raine.
Contributors: Raine, Abraham, joint author.
Publisher: Kendall/Hunt Pub. Co.
Published: 1977
Place of publication: Dubuque, Iowa
Language: eng
Number of pages: 294
Subjects: Consumer behavior.; Fashion merchandising.; Marketing.
Notes: Bibliography: p. 275-277.
Includes index.