The role of distribution in the diffussion of new durable consumer products
By: by J. Morgan Jones and Charlotte H. Mason
Contributors: Mason, Charlotte H
Series: Report -- no. 90-110; Technical working paper; Report (Marketing Science Institute) -- no. 90-110
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: New products; Durable goods, Consumer; Physical distribution of goods
Notes: Includes bibliographical references (p. 38-40)