Marketing Management
Subtitle: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
Edition: 6 edition
Publisher: McGraw-Hill/Irwin
Published: October 17, 2006
Language: eng
Format: Paperback
Number of pages: 560
ISBN-13: 9780073529820
Subjects: Sales & marketing management; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Sales & Selling - Management; Business & Economics / Marketing / General; Management; Marketing