Expert's views about defining services brands and the principles of services branding
By: [by] L. de Chernatony and F. Dall'Olmo Riley.
Contributors: Dall'Olmo Riley, F.; Open University. Business School.
Series: Working paper series / Open University Business School -- 96/18; Working paper series (Open University Business School -- 96/18.
Publisher: Open UniversityBusiness School
Published: 1996
Place of publication: Milton Keynes
Language: eng