Strategic Market Management
Edition: 8Rev Ed edition
Publisher: John Wiley & Sons Inc
Published: September 26, 2007
Language: eng
Format: Paperback
Number of pages: 720
ISBN-13: 9780470180310
Subjects: Business strategy; Sales & marketing
First sentence: In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.