How to create your own fad and make a million dollars
By: Ken Hakuta a.k.a. Dr. Fad, with Catherine Williams and Margaret B. Carlson.
Contributors: Carlson, Margaret Bresnahan.; Williams, Catherine, 1942-
Edition: 1st ed.
Publisher: Morrow
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 226
Subjects: New products.; Marketing.; Fads.