The Affluent Consumer
Subtitle: Marketing and Selling the Luxury Lifestyle
Publisher: Praeger Publishers
Published: September 30, 2006
Place of publication: Westport, CT, USA
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780275992828
Copyright date: 2006
Subjects: Consumer issues; Market research; Sales & marketing management; Marketing; Business / Economics / Finance; Business & Economics; United States; Business/Economics; Target marketing; Marketing - General; Sales & Selling - General; Business & Economics / Marketing / General; Affluent consumers; Luxuries