The 50-Plus Market
Subtitle: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
Edition: New Ed edition
Publisher: Kogan Page
Published: May 1, 2007
Language: eng
Format: Paperback
Number of pages: 314
ISBN-13: 9780749449391
Subjects: Market research; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research; Business & Economics / Marketing / Research; Business & Economics/Consumer Behavior - General; Market segmentation; Marketing; Older people
First sentence: How do leading marketing practitioners react to the 'ageing' of consumers?