Ethnography for Marketers
Subtitle: A Guide to Consumer Immersion
Publisher: SAGE Publications
Published: June 21, 2005
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780761969471
Subjects: Ethnography; Market research; Marketing research; Consumers' preferences; Business & Economics; Business / Economics / Finance; Business/Economics; Sociology; Ethnic Studies - General; Marketing - Research; Social Science / Anthropology / General; Consumer behavior; Consumer Behavior - General; Business anthropology
First sentence: Drawn from nearly a century of anthropological and sociological studies, ethnographic research brings marketers, designers, and planners as close to the consumer as possible in order to solve important business problems.