How to plan press advertising
By: Iain Maitland.
Series: Advertiser's guides
Publisher: New York, NY; Cassell; Orion Publishing Group, Limited
Published: 1996
Place of publication: London
Language: eng
Number of pages: 149
Subjects: Advertising, Newspaper -- Great Britain.; Advertising, Magazine -- Great Britain.
Notes: Includes bibliographical references (p. [142]-143) and index.