Creative marketing for the foodservice industry
Subtitle: a practitioner's handbook
By: edited by William P. Fisher.
Contributors: Fisher, William P.
Publisher: J. Wiley; John Wiley & Sons
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 296
Subjects: Food service.; Marketing.
Notes: Bibliography: p. 89.
"A Wiley-Interscience publication."