Marshall Field, 1834-1906
Subtitle: the retail brand as a customer experience
By: Nancy F. Koehn
Contributors: Harvard University. Graduate School of Business Administration. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 00-020; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 00-020
Publisher: Division of Research, Harvard Business School
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 43
Notes: Includes bibliographical references.