Planning for R.O.I.
Subtitle: Workbook
By: James C. Crimmins, Ruth Ziff.
Contributors: Ziff, Ruth.
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 21
Subjects: Advertising -- Management.; Advertising -- Rate of return.
Notes: Accompanies textbook: Planning for R.O.I.- Effective advertising strategy, by William D. Wells.