Analytical marketing management
By: by P. Doyle ... [et al.].
Contributors: Doyle, Peter, 1943 June 23-2003.
Series: The Harper and Row European marketing series
Publisher: Harper & Row
Published: 1974
Place of publication: London; New York
Language: eng
Number of pages: 262
Subjects: Marketing -- Management.
Notes: Bibliography: p. 258-259.
Includes index.