Cases in promotional strategy
By: James F. Engel, W. Wayne Talarzyk, Carl M. Larson.
Contributors: Talarzyk, W. Wayne.; Larson, Carl M., 1916-
Publisher: Irwin
Published: 1971
Place of publication: Homewood, IL
Language: eng
Number of pages: 382
Subjects: Marketing -- Case studies.; Advertising -- Case studies.
Genres: Case studies.
Notes: 1