Managing imitation strategies
Subtitle: how later entrants seize markets from pioneers
By: Steven P. Schnaars.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 294
Subjects: Marketing.; Technological innovations -- Economic aspects.; Entrepreneurship.
Notes: Includes bibliographical references (p. 257-279) and index.