Do pioneers really have long-term advantages?
Subtitle: a historical analysis
By: Peter N. Golder and Gerard J. Tellis
Contributors: Tellis, Gerard J., 1950-; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 92-124
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Marketing research; Brand choice; Product management
Notes: "September 1992."

"Working paper."

Includes bibliographical references (p. 32-34)