101 ways to get your progressive issues on talk radio
By: Ellen Ratner
Contributors: Harrison, Michael, writer of foreword
Publisher: National Press Books/Talkers Magazine Press
Published: 1997
Place of publication: Washington, D.C
Language: eng
Number of pages: 192
ISBN-13: 9781882605316; 9781882605323
Subjects: Radio in politics; Radio talk shows; Political Advertising
Other titles: One hundred one ways to get your progressive issues on talk radio
Description: How to tap into the world of talk radio! How talk radio is shaping American politics! Who listens to talk radio? Why conservatives own the airwaves! How to get your issue talked about and influence the outcome! The secrets of talk radio! -- taken from cover.
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword by Michael Harrison; title: 1. Introduction; title: 2. Pre-test; title: 3. Preparing the message and the campaign; title: 4. Marketing a campaign, issue or spokesperson; title: 5. Booking a spokesperson; title: 6. Cultivating relationships with producers and hosts; title: 7. Being an effective spokesperson; title: 8. Following up after a show; title: 9. Using the internet; title: 10. Checklist for effective radio promotion of your issue; title: 11. Tips for television; title: 12. Tips for print interviews; title: 13. Statistics : who listens to talk radio?; title: Appendix; title: Index.