The Fundamentals of Advertising (CIM Student Texts: Certificate)
Publisher: Butterworth-Heinemann Ltd
Published: September 30, 1995
Format: Paperback
Number of pages: 288
ISBN-13: 9780750622424
Subjects: Advertising industry; Sales & marketing
First sentence: As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.