Media relations in sport
By: Brad Schultz, Philip H. Caskey, Craig Esherick
Contributors: Caskey, Philip H., author; Esherick, Craig, authors
Edition: Fourth edition.
Series: Sport management library; Sport management library
Publisher: Fitness Publishing
Published: 2014
Place of publication: Morgantown, WV
Language: eng
Number of pages: 298
ISBN-13: 9781935412946
Subjects: Mass media and sports; Communication in sports; Public relations
Description: "In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the sports media profession ... Any student interested in a career in sports media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise."--Back cover.
Notes: Includes bibliographical references (pages 271-286) and index.
Table of contents: title: Introduction to media relations in sport; title: The print media; title: The broadcast media; title: Social media and technology; title: Sports information specialists; title: Developing interviewing skills; title: Developing writing skills; title: Creating promotional guides; title: Event management; title: Publicity campaigns; title: Crisis management; title: Global sport media relations; title: Law and ethics.