Marketing
Subtitle: Einf. in d. Absatzpolitik
By: Heribert Meffert.
Series: Betriebswirtschaftliches Grundstudium
Publisher: Betriebswirtschaftlicher Verlag Gabler
Published: 1977
Place of publication: Wiesbaden
Language: ger
Number of pages: 591
Subjects: Marketing.
Notes: Bibliography: p. [555]-574.
Includes index.