How to develop successful new products
By: Jerry Patrick.
Publisher: NTC Business Books; American Marketing Association
Published: 1997
Place of publication: Lincolnwood, Ill; Chicago
Language: eng
Number of pages: 214
Subjects: New products -- Marketing.; Product management.
Description: New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products.

Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another.
Notes: Includes bibliographical references (p. 197-200) and index.