The PR practitioner's desktop guide
By: Caroline Black.
Contributors: Lauren, Graham.
Edition: Australian ed. / edited by Graham Lauren.
Publisher: Richmond Ventures
Published: 2002
Place of publication: North Sydney, N.S.W
Language: eng
Number of pages: 247
Subjects: Public relations -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Description: A practical source of reference and best practice on every aspect of public relations. Containing information on legal and ethical issues, and guidance on crisis management, it is an invaluable source book for all PR practitioners. Chapters cover media relations, new product launches, event management and other topics.
Notes: Includes bibliographical references (p. 216-217) and index.