Designing and managing a research project
Subtitle: a business student's guide
By: Michael Jay Polonsky, David S. Waller
Contributors: Waller, David S.
Publisher: Sage Publications
Published: 2010
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 296
ISBN-13: 9781412977753
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Choosing a topic; title: The role of the supervisor; title: Group dynamics and the role of conflict; title: Ethical considerations; title: Planning the research project; title: Literature review; title: Data gathering; title: Qualitative data analysis; title: Quantitative data analysis; title: Establishing recommendations; title: Presenting the results; title: Writing the report; title: Oral presentations; title: Concluding remarks.