The one to one future
Subtitle: building relationships one customer at a time
By: Don Peppers and Martha Rogers.
Contributors: Rogers, Martha, Ph.D.
Edition: 1st Currency pbk. ed.
Publisher: Currency Doubleday; Currency
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 429
Subjects: Market segmentation; Sales promotion; Consumers' preferences; Customer relations
Other titles: Building relationships one customer at a time
Notes: "Including an all-new user's guide"--Cover.

Includes bibliographical references and index.
Table of contents: title: Back from the future; title: Share of customer, not share of market; title: Collaborate with your customers; title: Differentiate customers, not just products; title: Economies of scope, not economies of scale; title: Manage your customers, not just your products; title: Engage your customers in dialogue; title: Take products to customers, not customers to products; title: Make money protecting privacy, not threatening it; title: Society at light speed.