Principles of marketing
By: Philip Kotler, Gary Armstrong
Contributors: Armstrong, Gary (Gary M.)
Edition: 9th ed.
Publisher: Prentice Hall
Published: 2001
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 785
ISBN-13: 9780130263124; 9780130283290; 9780130883681; 9780130883797
Notes: Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95/98/NT/2000.
Table of contents: title: Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction; title: Strategic planning and the marketing process; title: The marketing environment; title: Developing marketing opportunities and strategies. Marketing research and information systems; title: Consumer markets and consumer buyer behavior; title: Business markets and business buyer behavior; title: Market segmentation, targeting, and positioning for competitive advantage; title: Developing the marketing mix. Product and services strategy; title: New-product development and product life-cycle strategies; title: Pricing products: pricing considerations and approaches; title: Pricing products: pricing strategies; title: Distribution channels and logistics management; title: Retailing and wholesaling; title: Integrated marketing communications strategy; title: Advertising, sales promotion, and public relations; title: Personal selling and sales management; title: Direct and online marketing: the new marketing model; title: Managing marketing. Competitive strategies: attracting, retaining, and growing customers; title: The global marketplace; title: Marketing and society: social responsibility and marketing ethics; title: Appendix 1: Measuring and forecasting demand; title: Appendix 2: Marketing arithmetic; title: Appendix 3: Careers in marketing.