Integrated Marketing Communications (Cim Student Series)
Edition: Student edition
Publisher: Butterworth-Heinemann
Published: June 29, 1999
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780750619233
Subjects: Business communication & presentation; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Communication in marketing
First sentence: Even to the most casual observer of the marketing environment, it will be appreciated that recent years have witnessed an almost unprecedented series of changes.