Australian marketing casebook
By: Peter Gilmour, David L. Rados, Donald M.T. Gibson.
Contributors: Rados, David L., 1933-; Gibson, Donald M. T.
Edition: 2nd ed.
Publisher: New York; University of Queensland Press
Published: 1988
Place of publication: St. Lucia
Language: eng
Number of pages: 328
Subjects: Marketing -- Australia -- Case studies.
Notes: Includes bibliographies.
Rados' name appears 1st on the earlier ed.