cross-cultural study of consumer innovativeness
By: by P. M. Parker and M. Sarvary.
Contributors: Sarvary, Miklos.; INSEAD.
Series: Working papers / INSEAD -- 97/109/MKT; Working papers -- 97/109/MKT.
Publisher: INSEAD
Published: 1997
Place of publication: Fontainebleau
Language: eng
Notes: Revised version of 96/25/MKT.