Entertainment, Media & Advertising Market Research Handbook
Subtitle: 2015-2016
Publisher: Richard K. Miller & Associates
Published: 2015
Place of publication: Loganville, GA
Language: eng
Format: Paperback
ISBN-13: 9781577832010
Table of contents: title: Part one : Market summary.; title: Market assessment : advertising; title: Consumer use of media & the Internet; title: Consumer access of news; title: Part two : Market leaders.; title: Largest advertisers; title: Largest agencies; title: Largest service providers; title: Most-visited websites; title: Part three : Television.; title: TV viewing; title: TV programming; title: TV networks; title: Television advertising; title: Online TV; title: Part four : Radio.; title: Radio listening; title: Radio stations; title: Radio advertising; title: Internet radio; title: Satellite radio; title: Part five : Print media.; title: Magazines; title: Newspapers; title: Books & ebooks; title: Part six : Digital media.; title: Digital advertising; title: Mobile access; title: Mobile advertising; title: Social networks; title: Social media marketing; title: Video access; title: Video advertising; title: Gaming; title: Part seven : Advertising analyses.; title: Branding; title: Content marketing; title: Crowdsourcing; title: Customer analytics; title: Engagement; title: Global markets; title: Hispanic media; title: Local marketing; title: Naming rights; title: Native advertising; title: Online behavioral targeting; title: Out-of-home advertising; title: Place-based video advertising; title: Political advertising; title: Programmatic advertising; title: Response to advertising; title: Small- and medium-sized business advertising & marketing; title: Sponsorships; title: Sports marketing; title: Sports media; title: Trust in media & advertising; title: Part eight : Filmed entertainment.; title: Film studios; title: Movies; title: Home entertainment; title: Part nine : Music.; title: Concerts & music festivals; title: Recorded music; title: Appendixes.; title: Academic programs; title: Analysts; title: Associations; title: Entertainment awards; title: Entertainment & media museums; title: Industry-specific periodicals; title: Marketing blogs; title: State film commissions; title: References