Marketing management
Subtitle: knowledge and skills
By: J. Paul Peter, James H.  Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 8th ed.
Publisher: McGraw-Hill/Irwin
Published: 2007
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9780073137636
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.