Beating the Deal Killers 
Subtitle: Overcoming Murphy's Law (and other Sales Nightmares)
Publisher: McGraw-Hill
Published: September 16, 2002
Language: eng
Number of pages: 224
ISBN-13: 9780071385510
First sentence: Fifteen years ago the president of American Express TRS, Thomas Ryder, now chief executive officer (CEO) of Reader's Digest, gave me a marching order that I have never forgotten.