Health care marketing
Subtitle: a foundation for managed quality
By: edited by Philip D. Cooper.
Contributors: Cooper, Philip D., 1942-
Edition: 3rd ed.
Publisher: Aspen Publishers
Published: 1994
Place of publication: Gaithersburg, Md
Language: eng
Number of pages: 526
Subjects: Medical care -- Marketing.; Marketing of Health Services.; Economics, Hospital.; Health Resources.; Quality Assurance, Health Care.
Notes: Includes bibliographical references and index.