Incorporating heterogeneous perceptions and preferences in an individual-level consumer decision model
Subtitle: methodand empirical results
By: by Mark B. Vandenbosch & Charles B. Weinberg.
Contributors: Weinberg, Charles B.; University of Western Ontario (Western Business School)
Series: Working paper series / University of Western Ontario -- No.92-13; Working paper series -- No.92-13.
Publisher: Western Business School, University of Western Ontario
Published: 1992
Place of publication: London, Ontario
Language: eng