Brand medicine
Subtitle: the role of branding in the pharmaceutical industry
By: edited by Tom Blackett and Rebecca Robins.
Contributors: Blackett, Tom.; Robins, Rebecca.
Publisher: Palgrave
Published: 2001
Place of publication: Basingstoke
Language: eng
Number of pages: 308
Subjects: Pharmaceutical industry; Brand name products
Notes: Includes bibliographical references and index.