Beauty imagined
Subtitle: a history of the global beauty industry
By: Geoffrey Jones
Publisher: Oxford University Press
Published: 2010
Place of publication: Oxford
Language: eng
Number of pages: 412
ISBN-13: 9780199556496
Description: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations ne.
Notes: Includes bibliographical references and index.
Table of contents: title: Scent and Paris; title: How do I look?; title: Cleanliness and civilization; title: Beauty amid war and Depression; title: The television age; title: Global ambitions meet local markets; title: The uncertain identity of beauty; title: Challenges from new quarters; title: Globalization and tribalization.