Convergence marketing
Subtitle: combining brand and direct for unprecedented profits
By: Richard G. Rosen with Jane Rosen.
Contributors: Rosen, Jane.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470164938
Subjects: Branding (Marketing); Direct marketing; Marketing
Notes: Includes index.