Marketing Research Essentials
Subtitle: Instructor's Manual
Publisher: Thomson Learning
Published: October 15, 1994
Format: Paperback
Number of pages: 550
ISBN-13: 9780314049292
Subjects: Market research
First sentence: On the heels of the successful launch of its Young &amp; Tender line of bagged spinach, NewStar, a Salinas, California-based produce firm, was wondering what to do for an encore.