Consumer behavior.
Contributors: Clark, Lincoln Harold, 1910-; Consumer Behavior Inc.
Publisher: New York University Press
Published: 1954
Place of publication: New York
Language: eng
Subjects: Consumers -- Periodicals
Notes: Each volume has also a distinctive title: v.1, The dynamics of consumer reaction.--v.2, The life cycle and consumer behavior.--v.3, Research on consumer reactions.--v.4, Household decision-making.

"Sponsored by Consumer Behavior, Incorporated" (called in 1954, Committee for Research on Consumer Attitudes and Behavior)

Editor: v.1-        L. H. Clark.