Le publicitor
By: Bernard Brochand, Jacques Lendrevie ; avec la collaboration de Michel Grandjean, Emile Touati, et de plusieurs spécialistes du groupe Eurocom.
Contributors: Lendrevie, Jacques.
Series: Dalloz gestion.
Publisher: Dalloz
Published: 1983
Place of publication: Paris
Language: fre
Number of pages: 568
Subjects: Advertising -- France.
Notes: Bibliography: p. [558]-561.
Accompanied by booklet: "Les chiffres clés du marché publicitaire" (46 p. : maps ; 22 cm.) by Michel Grandjean.
Includes index.