Good marketing to "bad consumers"
Subtitle: outlet malls, gray markets, and warehouse sales
By: by A. T. Coughlan and D. A. Soberman.
Contributors: Soberman, David A.; INSEAD.
Series: Working papers / INSEAD -- 99/03/MKT; Working papers -- 99/03/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng