Innovation, product development and commercialization
Subtitle: case studies and key practices for market leadership
By: by Dariush Rafinejad.
Publisher: J. Ross Pub.
Published: 2007
Place of publication: Ft. Lauderdale, FL
Language: eng
ISBN-13: 9781932159707
Subjects: Product management; New products -- Marketing
Notes: Includes index.
Table of contents: title: Introduction; title: High-technology strategic context; title: Aggregate strategy; title: Marketing management; title: Product platform and knowledge integration; title: Product development process; title: Excellence in design and product reliability; title: Flawless execution and global resource management; title: Project management in product development; title: Best practices for managers of product development; title: Managing product and technology portfolios for shareholder value; title: Appendix : semiconductor manufacturing process equipment; title: Index.