Theories of mass communication.
Contributors: Ball-Rokeach, Sandra J.
Edition: 4th ed. / Melvin L. De Fleur, Sandra J. Ball-Rokeach.
Publisher: Longman
Published: 1982
Place of publication: New York; London
Language: eng
Number of pages: 263
Subjects: Mass media -- Social aspects.
Notes: Previous ed., 1977.

Includes index.