Radio Advertising
Subtitle: A Guide to Creating, Voicing & Producing Great Radio Commercials
Publisher: Unistar Books
Published: 2004
Format: Paperback
Number of pages: 157
ISBN-13: 9788186898925
Description: {From back cover.}

Originally Published by Gabriel Publishing.

Original Price $15.95 [Rs. 140/-]
Table of contents: title: 7
label: About the Author; title: 8
label: Preface; title: 11
label: 1. Hear Comes the Parade; title: 15
label: 2. Return with Us Now to Those Thrilling Days of Yesterday; title: 25
label: 3. Radio: A Little Dab Won't Do Ya; title: 33
label: 4. Why Can't a Radio Commercial Work like a Newspaper Ad?; title: 39
label: 5. Yours Truly, the Creative Genius; title: 49
label: 6. Once Outside the Pit; title: 53
label: 7. Capturing the Listener: A Secret Is Revealed; title: 59
label: 8. A Radio Commercial: Writing It and Presenting It; title: 67
label: 9. Humor; title: 81
label: 10. Who's on First?; title: 93
label: 11. When Looking for a Forest Can Mean Missing a Tree; title: 99*
label: 12. When You've Just Made the World's Funniest Radio Commercial; title: 107
label: 13. Clang, Bam, Crash, Boing, Clunk and Silence; title: 115
label: 14. Music and Jingles: The Artificial Sweeteners; title: 119
label: 15. Producing Radio Commercials: First We'll Need Some Voices; title: 125
label: 16. Doing Voice Work: To Aspire or Not to Aspire; title: 139
label: 17. The Recording Studio: The Commercial's Moment of Truth; title: 145
label: 18. The Phantom Recording Session: Where Is Everybody?; title: 147
label: 19. The Last Act: Finishing the Radio Commercial; title: 155
label: 20. Thanks for Listening; title: 157
label: Bibliography