Gonzo marketing
Subtitle: winning through worst practices
By: Christopher Locke
Publisher: Perseus Pub.
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 240
ISBN-13: 9780738204086; 9780738207698
Subjects: Commerce électronique; Customer Satisfaction; Internet marketing; Commerce; Electronic commerce; Marketing sur Internet; Relations avec la clientèle; Innovations; Public Relations; Computer Communication Networks; Advertising; Internet; Technological innovations; Customer relations; Organizational Innovation
Description: A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Notes: "Bits and pieces of this book first appeared in different form ... in various hardcopy and online  publications"--P. ix.

Includes bibliographical references and index.
Table of contents: title: Eight miles high : the view from 40,000 feet; title: The value proposition; title: Code blue in the marketing ward; title: Stories as strange attractors; title: Social marketing and public journalism; title: From micromedia to micromarkets; title: The Gonzo model; title: Champions of the world.