Chaotics
Subtitle: the business of managing and marketing in the age of turbulence
By: Philip Kotler and John A. Caslione.
Contributors: Caslione, John A.
Edition: 1st ed.
Publisher: American Management Association
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780814415214
Subjects: Marketing; Management; Business cycles; Globalization
Notes: Includes index.
Table of contents: title: The world has entered a new economic stage : from normality to turbulence; title: Management's wrong responses to turbulence now become dangerous; title: The chaotics model : managing vulnerability and opportunity; title: Designing management systems for resilience; title: Designing marketing systems for resilience; title: Thriving in the age of turbulence : achieving business enterprise sustainability.