The Art of Public Relations
Subtitle: CEOs from Edelman, Ruder Finn, Burson Marsteller & More on the Secrets to Landing New Clients, Developing Breakthrough Campaigns ... (Inside the Minds) (Inside the Minds)
Publisher: Aspatore Books; Aspatore books
Published: December 2001
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781587620638
Subjects: Public relations; Business & Economics; General; Business / Economics / Finance; Business/Economics; Industries - Media & Communications Industries
First sentence: An important challenge for the public relations industry is helping people understand that a company's chief executive is actually the company's chief communications officer.