Just keep my money!
Subtitle: supporting tax-time savings with US savings bonds
By: Peter Tufano
Contributors: Harvard Business School
Edition: Rev.
Series: Working paper / Harvard Business School -- 09-059; Working paper (Harvard Business School) -- 09-059.
Publisher: Harvard Business School
Published: 2008
Place of publication: [Boston]
Language: eng
Number of pages: 38
Description: This paper reports the results of a 2007 experiment testing if specific process simplification can foster increased take-up rates for savings products, particularly by low-to-moderate income (LMI) households. Tax refund recipients at certain H&R Block tax preparation offices were given the option to purchase U.S. Savings Bonds with their tax refunds, augmenting the tax-site savings options offered by Block. Those who received the savings bond offer were substantially more likely to purchase a savings product on-site than those who didn't, even after controlling for client demographics. Much of this take-up was directed at intra-family gifting, or asset building on behalf of children.
Notes: "October 2008, revised August 2010"--Publisher's website.

Includes bibliographical references.