The next big thing
Subtitle: developing your digital business idea
By: Barbara Gottfried Hollander
Edition: 1st ed.
Series: Digital entrepreneurship in the age of apps, the web, and mobile devices
Publisher: Rosen Pub.; Rosen Pub Group
Published: 2013
Place of publication: New York
Language: eng
ISBN-13: 9781448869268
Subjects: Electronic commerce; New business enterprises; Internet industry; New products; Entrepreneurship
Notes: Includes bibliographical references and index.
Table of contents: title: Develop the concept; title: Define the digital product; title: Evaluate the market; title: Write a business plan; title: Business structures and protecting intellectual property rights.