How posters work
By: Ellen Lupton
Contributors: Cooper-Hewitt Museum
Published: 2015
Language: eng
Number of pages: 221
ISBN-13: 9780910503822
Subjects: Posters; Visual communication; Cooper-Hewitt Museum; Graphic arts
Notes: Includes bibliographical references (pages 214-215) and index.
Table of contents: title: Foreword / -- Caroline Baumann; title: Vision is a process  -- Ellen Lupton; title: How posters are made  -- Caitlin Condell; title: Kauffer's technique: -- Graham Twemlow ; A note on technique / Edward McKnight Kauffer; title: Poster with a central image  -- Bruno Munari; title: Poster No. 524: focal point  -- Rianne Petter and René Put; title: Night discourse  -- Karrie Jacobs; title: Collecting posters  -- Gail S. Davidson; title: Focus the eye --; title: Overwhelm the eye --; title: Simplify --; title: Cut and paste --; title: Overlap --; title: Assault the surface --; title: Activate the diagonal --; title: Manipulate scale --; title: Use text as image --; title: Tell a story --; title: Double the meaning --; title: Amplify --; title: Make eye contact --; title: Make a system.