Strategic challenges for the base of the pyramid
By: Patrick A.M. Vermeulen, Radboud University Nijmegen, the Netherlands ; Edgar Hütte, Independent management consultant, Brussels, Belgium
Contributors: Hütte, Edgar, author
Publisher: Edward Elgar
Published: 2014
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 159
ISBN-13: 9781783472468
Subjects: International business enterprises; Poor; Business enterprises; Business planning; Strategic planning
Notes: Includes bibliographical references (pages 140-154).
Table of contents: title: Introduction  -- Patrick A.M. Vermeulen and Edgar Hütte; title: The base of the pyramid  -- Edgar Hütte and Patrick A.M. Vermeulen; title: Cross-sector collaborations at the base of the pyramid  -- Edgar Hütte; title: Building trust at the base of the pyramid  -- Peter Grootveld and Patrick A.M. Vermeulen; title: Innovation at the base of the pyramid  -- Patrick A.M. Vermeulen, Petru L. Curşeu and Bob Soers; title: Scaling challenges at the base of the pyramid  -- Michel Bachmann, Patrick A.M. Vermeulen and Jac L.A. Geurts; title: Next steps in base-of-the-pyramid research and practice -- Patrick A.M. Vermeulen and Edgar Hütte.