The voice of the citizen consumer
Subtitle: a history of market research, consumer movements, and the political public sphere
By: edited by Kerstin Brückweh
Contributors: German Historical Institute in London
Series: Studies of the German Historical Institute London; Studies of the German Historical Institute London
Publisher: Oxford University Press; German Historical Institute; OUP/German Historical Institute London
Published: 2011
Place of publication: Oxford; New York; London
Language: eng
Number of pages: 304
ISBN-13: 9780199604029
Subjects: Consumer behavior; Marketing research; History
Notes: Includes bibliographical references and index.
Table of contents: title: pt. 1. Introduction. Perspectives for a history of market research, consumer movements, and the political public sphere / Kerstin Brückweh; title: pt. 2. Producing knowledge about citizens and consumers: market research and opinion polling. A radical past? the politics of market research in Britain, 1900-1950 / Stefan Schwarzkopf; title: Between opinion and desire: Elle magazine's survey research in 1950s France / Judith G. Coffin; title: Targeting and educating consumers in West Germany: market research by the Allensbach Institute up to the 1970s / Norbert Grube; title: pt. 3. Acting on one's own initiative: consumer movements. Consumer activism: rights or duties? / Matthew Hilton; title: Crosland's consumer politics / Lawrence Black; title: Consumer groups with or without a state: the history of a misunderstanding in France, 1945-2006 / Alain Chatriot; title: German co-ops in the public sphere, 1890-1968: a plea for a longer perspective / Michael Prinz; title: pt. 4. Communicating knowledge: market research, data protection, and the political. Consumers, citizens, and deviants: differing forms of personal identification in England since the Victorian period / Edward Higgs; title: Between global and local: the invention of data privacy in the United States and France / Gunnar Trumbull; title: Citizen-consumers: hyphenation, identification, depoliticization? / John Clarke; title: Cultures of products and political closures: looking for transfer performances / Rainer Gries; title: pt. 5. Outlook: citizens and consumers in the twentieth century. Suggestions for further research / Heinz-Gerhard Haupt.