Integrating adaptation and standardisation in international marketing
Subtitle: the AdaptStand modelling process.
Contributors: Manchester Metropolitan University. Business School.
Series: Working paper series online / Manchester Business School -- WP01/17; Working papers series online (Manchester Business School) -- WP01/17.
Publisher: Business School
Published: 2001
Place of publication: Manchester
Language: eng
Format: Electronic resource
Notes: Fifth series of the Business School working papaers, December 2001.

Electronic reproduction.

Access: Internet. Address: http://www.business.mmu.ac.uk/research/wps/papers/wp01_17.pdf.