Uṣūl al-iʻlān wa-taṭbīqātuhu fī al-mujtamaʻ al-ishtirākī
By: taʾlīf Maḥmūd ʻAssāf.
Edition: al-Ṭabʻah 2.
Publisher: Dār al-Nashir al-ʻArabī
Published: 1969
Place of publication: al-Qāhirah
Language: ara
Number of pages: 567
Subjects: Advertising -- Egypt.
Notes: Bibliography: p. 552-559.