Marketing in travel and tourism
By: Victor T.C. Middleton ; with Alan Fyall, Mike Morgan and Ashok Ranchhod.
Contributors: Fyall, Alan.; Morgan, Michael.; Ranchhod, Ashok.
Edition: 4th ed.
Publisher: Butterworth-Heinemann
Published: 2009
Place of publication: Oxford; Burlington, MA
Language: eng
ISBN-13: 9780750686938
Subjects: Tourism -- Marketing
Notes: Includes bibliographical references and index.