The Future of Marketing
Subtitle: Critical 21st Century Perspectives
Publisher: Palgrave Macmillan
Published: May 23, 2003
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780333992869
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Marketing - General; Business & Economics / Marketing / International; Forecasting; Forecasts; Marketing; Twenty-first century
First sentence: This book has been developed to suit needs of practitioners and students who wish to develop an understanding of marketing from an international standpoint.