Portfolio management for new products
By: Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt.
Contributors: Edgett, Scott J.; Kleinschmidt, Elko J.
Publisher: Addison-Wesley
Published: 1998
Place of publication: Reading, Mass
Language: eng
Number of pages: 230
Subjects: Portfolio management -- Mathematical models
Description: In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.

With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
Notes: Includes bibliographical references (p. 217-222) and index.