Reprints from publications of the American Marketing Association on the subject of defense marketing.
Published: 1963
Place of publication: Chicago
Language: eng
Number of pages: 124
Subjects: Marketing.
Other titles: Defense marketing.
Notes: Cover title.
Table of contents: value: Analysis of military markets with special emphasis on air weapons [by] Murray L. Weidenbaum.; value: The electronics defense markets [by] Kenneth L. Baker.; value: Sources of defense market data [by] R.B. Whiting.; value: Marketing military weapon systems [by] Edmund J. Richards.; value: The dynamic government construction market [by] Edward J. Stockton.; value: The government research and development market [by] Albert Shapero.; value: The scope of the military market [by] Murray L. Weidenbaum.; value: The military research-and-development market [by] Murray L. Weidenbaum.; value: Selection of marketable military and space systems [by] Clifford F. Drown and Richard J. Trainor.; value: Marketing military components and equipment [by] Harry Williams.; value: Marketing contractual services to the military [by] Walter J. Sherman.; value: Developing a marketing program for aircraft powerplants [by] E.W. Gregory II.; value: Marketing to the Navy [by] Commander William R. Boose.