The written word
Subtitle: a study of the art of writing, with especial reference to its function in advertising
By: by H. A. Batten, Marcus Goodrich and Granville Toogood.
Contributors: Goodrich, Marcus, 1897- joint author.; Toogood, Granville, 1899- joint author.
Publisher: Greenberg
Published: 1932
Place of publication: New York
Language: eng
Number of pages: 163
Subjects: English language -- Rhetoric.; Advertising.; Advertising copy.