Instant recess
Subtitle: building a fit nation 10 minutes at a time
By: Toni Yancey
Publisher: University of California Press
Published: 2010
Place of publication: Berkeley
Language: eng
ISBN-13: 9780520263758; 9780520263765
Notes: Includes bibliographical references and index.
Table of contents: title: The high price of a sedentary America and the challenge of getting society moving; title: The benefits of widespread physical activity and opportunities to move the needle; title: The evolution of an idea; title: The marketing and social marketing of physical activity and fitness; title: The case for the instant recess model; title: Instant recess : what's good for the waistline is good for the bottom line!; title: A glimpse into the future : how instant recess sparked a physical activity movement.