Guerilla marketing in 30 days
By: by Jay Levinson and Al Lautenslager.
Contributors: Lautenslager, Al.
Edition: 2nd ed.
Publisher: Jere L. Calmes; Entrepreneur Press
Published: 2009
Place of publication: Irvine
Language: eng
Number of pages: 303
ISBN-13: 9781599182667
Subjects: Marketing; Advertising
Table of contents: title: The guerrilla marketing mindset; title: The purpose of your marketing; title: Competition and research; title: Target market; title: Positioning; title: Niche marketing; title: Marketing plan and strategy; title: Competitive advantages and benefits; title: Identity and branding; title: Marketing communications and creative planning; title: Advertising and media plan; title: Business networking; title: Strategic alliances and fusion marketing; title: Direct selling; title: Telephone selling and marketing; title: Printed collateral; title: Direct mail; title: Radio/cable tv/television; title: Marketing hooks; title: Public relations; title: Marketing calendar; title: Other marketing: speaking, coupons and contests; title: Online marketing-Part 1; title: Online marketing-Part 2; title: Trade shows and expos; title: Newsletters; title: Marketing budgets; title: Plan execution and implementation; title: Expansion/new markets/new income streams/new products; title: New plan-the next 30 and beyond; title: Bonus day-referral strategies; title: Bonus day-online marketing-Part 3.