Brand spirit
Subtitle: how cause related marketing builds brands
By: Hamish Pringle and Marjorie Thompson.
Contributors: Thompson, Marjorie, 1957-
Edition: Paperback ed.
Publisher: Wiley
Published: 2001
Place of publication: Chichester; New York
Language: eng
Number of pages: 281
Subjects: Social marketing.
Notes: Includes bibliographical references and index.