The power of P.R.A.
Subtitle: the ultimate "how to" do it yourself handbook for creating planned result advertising
By: by Lee Galles and contributing authors, Joan Atkinson ... [et al.].
Publisher: Automobile Division of the Competitive Edge
Published: 1978
Place of publication: [Albuquerque, N.M
Language: eng
Number of pages: 216
Subjects: Advertising -- Automobiles -- Handbooks, manuals, etc.