How to make it in the new music business
Subtitle: practical tips on building a loyal following and making a living as a musician
By: Ari Herstand
Edition: First edition.
Publisher: Liveright
Published: 2017
Language: eng
Number of pages: 457
ISBN-13: 9781631491504
Copyright date: 2017
Subjects: Music trade; Popular music; Music; Vocational guidance; Economic aspects
Description: In the last decade, no industry has been through as much upheaval and turmoil as the music industry. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, Herstand has written a tutorial not only on how to accomplish specific tasks--routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television--but also a manifesto that encourages musicians to pave their own path.
Notes: Includes index.

"Glossary": pages 415-424.
Table of contents: title: Why music?; title: The new industry; title: Recording; title: The release; title: Building a fanbase one fan at a time; title: Playing live; title: Booking and promotion; title: Touring; title: How to make real money playing colleges; title: Sponsorships and investments; title: How to master the Internet; title: The new asking economy : the difference between asking and begging; title: How to get all the royalties you never knew existed (and other business things you need to know); title: How to get music placed in film and television; title: Bump everyone else off the cover; title: Outro.