Radio- und Fernsehwerbung
Subtitle: unter besonderer Berücksichtigung ihrer Funktion als Finanzierungsinstrument der elektronischen Medien
By: vorgelegt von Michael Düringer.
Publisher: s.n.
Published: 1994
Place of publication: [Zürich
Language: ger
Number of pages: 135
Subjects: Radio advertising -- Law and legislation -- Switzerland.; Television advertising -- Law and legislation -- Switzerland.; Radio broadcasting -- Finance -- Law and legislation -- Switzerland.; Television broadcasting -- Finance -- Law and legislation -- Switzerland.
Notes: Thesis (doctoral)--Universität Zürich, 1994.
Includes bibliographical references (p. xi-xviii).