Marketing scales handbook
Subtitle: a compilation of multi-item measures for consumer behavior & advertising research
By: Gordon C. Bruner II
Edition: (Library version).
Publisher: GCBII Productions, LLC
Published: 2009
Place of publication: Fort Worth, Texas
Language: eng
Number of pages: 1023
ISBN-13: 9780615273273
Copyright date: 2009
Subjects: Marketing research; Handbooks, manuals; Statistical methods; Scaling (Social sciences); Marketing; Guides, manuels; Recherche; Méthodes statistiques; Construction d'une échelle (Sciences sociales); BUSINESS & ECONOMICS; Industrial Management; Management; Management Science; Organizational Behavior; Marktonderzoek; Schaalmethoden
Other titles: Compilation of multi-item measures for consumer behavior & advertising research; Compilation of multi-item measures for consumer behavior and advertising research
Notes: Includes bibliographical references and indexes.