Market knowledge management
Subtitle: October 15-16, 1998 : La Mansión del Rio, San Antonio, Texas
By: prepared by Rebecca Slotegraaf
Contributors: Marketing Science Institute. Conference
Series: Conference summary -- report no. 99-102; Report (Marketing Science Institute) -- no. 99-102
Publisher: MSI
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: Knowledge management -- United States -- Congresses; Marketing -- United States -- Management -- Congresses
Genres: Congresses
Notes: Summary of the proceedings of the Marketing Science Institute's Conference, October 15-16, 1998 on market knowledge management

Includes bibliographical references