Public relations
Subtitle: strategies and tactics
By: Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
Contributors: Ault, Phillip H., 1914-; Agee, Warren Kendall.
Edition: 5th ed.
Publisher: Longman
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 584
Subjects: Public relations.; Public relations -- United States.
Notes: Includes bibliographical references (p. 555-565) and index.