Marketing Strategies for Competitive Advantage
Edition: 1 edition
Publisher: John Wiley & Sons
Published: March 23, 2000
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780471981695
Subjects: Business strategy; Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Entrepreneurship; Marketing - General; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Entrepreneurship