Strategic analysis and action
By: Mary M. Crossan [and others]
Edition: 7th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Toronto
Language: eng
ISBN-13: 9780132061421
Subjects: Business planning; Textbooks; Strategic planning
Description: This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively with strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.
Notes: First-4th eds. written by Joseph N. Fry, J. Peter Killing. 5th-6th eds. written ny Mary M. Crossan, Joseph N. Fry, J. Peter Killing.
Table of contents: title: Job of the general manager; title: Strategy; title: Diamond-e framework; title: Tools for environmental analysis; title: Envrionment analysis: the strategy-environment linkage; title: Resource analysis: the strategy-resource linkage; title: Management preference analysis: the strategy-management preference linkage; title: Strategy and organization; title: Strategic choice; title: Implementing strategy: change agenda and starting conditions; title: Implementing strategy : guidelines and action.