Winning at mergers and acquisitions
Subtitle: the guide to market-focused planning and integration
By: Mark N. Clemente, David S. Greenspan.
Contributors: Greenspan, David S.
Publisher: John Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 331
Subjects: Consolidation and merger of corporations -- Planning.
Description: Challenging the conventional emphasis on cost-reduction synergies, this book presents the authors' blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth, increased market share, and revenue generation objectives.

Mark Clemente and David Greenspan explore in detail the marketing, sales, and organizational issues that are vital aspects of successful M & A ventures. They take executives through the entire strategic M & A process - from setting objectives, to evaluating target companies, to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger - and they offer invaluable advice on charting a steady course through the often tumultuous period of integration, when organizational chaos can cause the merged company to lose momentum, market share, and the backing of customers, prospects, and shareholders.
Notes: Includes index.