The President and fund raising
By: [edited by] James L. Fisher, Gary H. Quehl.
Contributors: Fisher, James L. 1931-; Quehl, Gary H.
Series: The American Council on Education/Macmillan series on higher education
Publisher: American Council on Education; Macmillan; ABC-CLIO, LLC
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 238
Subjects: Educational fund raising -- United States.; Universities and colleges -- United States -- Finance.; College presidents -- United States.
Description: College and university presidents face unrelenting pressure to raise money - and lots of it. This practical books gives presidents the ideas, perspectives, and basic skills needed in today's market-driven environment. Its 20 contributions from leaders in higher education and philanthropy provide a primer in fund raising and assist the president in becoming the institution's chief advancement officer.
Notes: Includes bibliographical references and index.
Series from jacket.