Basic marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome
Edition: 17th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 758
ISBN-13: 9780073381053
Subjects: Marketing -- Management
Notes: Includes index.