Marketing management
Subtitle: test item file
By: Betty Pritchett, Thomas K. Pritchett
Contributors: Pritchett, Thomas K.; Kotler, Philip
Edition: 11th ed.
Publisher: Prentice Hall
Published: 2003
Place of publication: Upper Saddke River, N.J
Language: eng
Number of pages: 438
ISBN-13: 9780130094353
Subjects: Marketing; Handbooks, manuals; Management
Notes: To accompany Philip Kotler, Marketing management, 11th ed., Prentice Hall, 2002.