Employee engagement and communication research
Subtitle: measurement, strategy, and action
By: Susan Walker
Edition: 1st ed.
Publisher: Kogan Page
Published: 2012
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749466824; 9780749466831
Subjects: Communication in organizations; Organizational change; Employee motivation; Research
Table of contents: title: Acknowledgements; title: Introduction: energising research for high performance; title: Conversation 1: in the beginning : a conversation with Sir Robert Worcester the pioneer of employee research; title: Defining your objectives; title: Involving and communicating with employees : data or discussion?; title: Qualitative techniques and methods; title: Lies, dammed lies, and statistics; title: Questionnaire development and design; title: Maximising response rates; title: Burning issues your research can cover; title: Emerging issues; title: Understanding and getting the most from your data; title: Turning the results into the organisational story; title: An international perspective; title: Making the business case; title: Lights : sound : action!; title: The six key stages; title: Putting the action plan in place; title: Who is responsible for taking action?; title: Translating action points into action; title: Keeping the research alive and well; title: What does the future hold for internal research?; title: Appendices.