Marketing research
Subtitle: an applied orientation
By: Naresh K. Malhotra.
Edition: 5th ed.
Publisher: Pearson/Prentice Hall
Published: 2007
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 811
ISBN-13: 9780132221177
Subjects: Marketing research; Marketing research -- Methodology
Notes: "SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.