Magia e capitalismo
Subtitle: um estudo antropológico da publicidade
By: Everardo P. Guimarães Rocha.
Publisher: Brasiliense
Published: 1985
Place of publication: São Paulo, SP
Language: por
Number of pages: 162
Subjects: Advertising -- Social aspects.; Symbolism in advertising.; Advertising agencies.
Notes: Bibliography: p. [160]-162.
Originally presented as the author's thesis (master's)--Universidade Federal do Rio de Janeiro.