A study of the opportunity for exposure to national newspaper advertising.
By: Prepared for Newsprint Information Committee [in consultation with Advertising Research Foundation]
Contributors: Newsprint Information Committee.; Advertising Research Foundation.
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 119
Subjects: Advertising, Newspaper.; Advertising -- United States -- Statistics.
Genres: Statistics.
Notes: Includes bibliographical references.