Branding@thedigitalage
By: edited by Herbert Meyers and Richard Gerstman
Contributors: Meyers, Herbert M; Gerstman, Richard
Publisher: Palgrave
Published: 2001
Place of publication: Basingstoke; New York, N.Y
Language: eng
Number of pages: 178
Subjects: Internet marketing; Brand name products
Other titles: Branding at the digital age
Notes: Includes index