Foundations in Digital Marketing
Edition: Building meaningful customer relationships and engaged audiences
Publisher: BCcampus Open Publishing
Published: 2022-05-19
Language: eng
Format: Ebook
Copyright date: Rochelle Grayson
Subjects: Online marketing
Description: <p><em>Foundations in Digital Marketing</em> is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:</p><ul><li>visual storytelling,</li><li>design principles and frameworks,</li><li>search engine optimization and marketing,</li><li>website and landing page optimization,</li><li>content marketing,</li><li>content creation tools and technologies,</li><li>paid advertising,</li><li>social media marketing,</li><li>mobile marketing,</li><li>email marketing,</li><li>attribution,</li><li>conversion rate optimization,</li><li>data and marketing analytics, and</li><li>the future of digital marketing.</li></ul><p>The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.</p>

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.