Marketing to boomers and beyond
Subtitle: strategies for reaching America's wealthiest market
By: David B. Wolfe.
Contributors: Wolfe, David B.
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 302
Subjects: Marketing -- United States -- Management.; Older consumers -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographical references and index.
Originally published: Serving the ageless market, 1990.