Produktprogrammoptimierung mit Preisbündelung
Subtitle: Produktdesign, Bündelkonfiguration und Preisfindung
By: Niels Becker
Series: Bochumer Beiträge zur Unternehmensführung -- Bd. 80
Publisher: Lang
Published: 2011
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 291
ISBN-13: 9783631614266
Subjects: Product management; Mathematical models; Bundling (Marketing); Pricing
Notes: Originally presented as the author's thesis (doctoral)--Ruhr-Universität Bochum, 2010.

Includes bibliographical references (p. 269-291).