Creating winning marketing plans
Subtitle: planning, strategies and objectives
By: Sidney J. Levy, editor.
Contributors: Levy, Sidney J., 1921-
Publisher: Dartnell Corp.
Published: 1996
Place of publication: Chicago, IL
Language: eng
Number of pages: 273
Subjects: Marketing -- Planning.
Other titles: Dartnell marketing manager's handbook. 1994.
Notes: Includes bibliographical references and index.
"Excerpted chapters from The Dartnell marketing manager's handbook, edited by Sidney J. Levy, George R. Frerichs and Howard L. Gordon, third edition, 1994."