Branding
Subtitle: A Guide for Your Journey to Best-practice Processes
Publisher: apqc
Published: February 22, 2005
Language: eng
Format: Paperback
Number of pages: 87
ISBN-13: 9781932546477
First sentence: The first step in establishing a successful branding effort is understanding how to balance and manage corporate, divisional, and product brands and leverage brand equities across the organizationthat is, establish a brand architecture.