Marketing finance
Subtitle: turning marketing strategies into shareholder value
By: Keith Ward
Publisher: Elsevier Butterworth-Heinemann
Published: 2004
Place of publication: Amsterdam; Boston
Language: eng
Format: [electronic resource] :
Number of pages: 349
ISBN-13: 9781429484343; 9780080496412; 9780750657709
Subjects: Management; Marketing; Coût; Coût-efficacité; Costs; Cost effectiveness; Green Business; Gestion; BUSINESS & ECONOMICS
Notes: Includes index.

Description based on print version record.