Analytic approaches to product and marketing planning
Subtitle: proceedings of workshop
By: cosponsored byAmerican Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker.
Contributors: Shocker, Allan D.; American Marketing Association.; Marketing Science Institute.; University of Pittsburgh. Graduate School of Business.; Workshop on Analytic Approaches to Product and Market Planning (1977 : University of Pittsburgh)
Series: Report / Marketing Science Institute -- no. 79-104; Report (Marketing Science Institute) -- no. 79-104.
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 492
Subjects: Marketing management.; Product management.
Notes: Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh.