A comprehensive classified marketing bibliography
By: compiled by David A. Revzan
Contributors: University of California, Berkeley. Institute of Business and Economic Research
Series: Publications of the Bureau of Business and Economic Research. University of California
Publisher: University of California Press
Published: 1951
Place of publication: Berkeley
Language: eng
Subjects: Marketing; Bibliography; Bibliographie
Notes: commitment to retain 20151204
Table of contents: title: pt. 1. Books published through 1949.; title: pt. 2. Government publications, university research monographs, and articles in professional journals published through 1949.