The myth of market share
Subtitle: why market share is the fool's gold of business
By: Richard Miniter.
Edition: 1st ed.
Publisher: Crown Business Briefings
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 181
Subjects: Market share
Notes: Includes bibliographical references.
Table of contents: title: Fool's gold; title: Hard lessons; title: Fatal seduction; title: Makin' the numbers; title: Dinosaurs were big, too; title: Networks and double-sided markets; title: Managers have to choose.