Beyond the mission statement
Subtitle: why cause-based communications leads to true success
By: Jim Armstrong
Publisher: Paramount Market Publishing
Published: 2006
Place of publication: Ithaca, NY
Language: eng
Number of pages: 148
ISBN-13: 9780976697374
Subjects: Mission statements; Communication in marketing; Strategic planning
Notes: Includes index.
Table of contents: title: Why did you get up this morning?; title: Why does your business do what it does?; title: The bank's interest is very personal; title: A developer who doesn't build buildings; title: Drawing out the cause of a non-profit; title: Community is the fuel of this utility; title: How to why; title: Good for you; title: Appendix: Cause for celebration.