Retention fundraising
Subtitle: the new art and science of keeping your donors for life
By: Roger M. Craver ; foreword by Ken Burnett
Publisher: Emerson & Church, Publishers
Published: 2014
Place of publication: Medfield, Massachusetts
Language: eng
Number of pages: 171
ISBN-13: 9781889102535
Subjects: Fund raising; Philanthropists; Attitudes; Charities; Management; Nonprofit organizations; Marketing
Notes: Includes bibliographical references.
Table of contents: title: Time for change; title: Why the CFO will love you; title: Losing donors through the leaky bucket; title: Why donors leave; title: Confessions of a fundraiser: why i changed; title: Thinking differently to improve retention; title: Understanding relationships; title: Eliminating guesswork by redefining loyalty; title: Barriers to retention; title: Why donor attitude is so important; title: What experiences really matter to the best donors; title: Identifying the most committed donors; title: Putting the survey results to work; title: Plan your retention changes; title: Donor experiences as drivers of commitment; title: The seven drivers of donor commitment; title: Best practices for delivering on the seven key drivers; title: More best practices of delivering on the seven key drivers; title: Easy retention ?wins? for everyone; title: What's your retention rate and why it matters; title: Lifetime value: the ultimate metric; title: How lifetime value and retention connect; title: Cliff notes for retention; title: Final thoughts.