Threats to the brand
By: Lauderdale production for BBC Business ; producer, Brian Edwards
Contributors: Lauderdale Productions; BBC for Business; Films for the Humanities (Firm)
Series: Branding, the marketing advantage
Publisher: Distributed by Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 15
Subjects: Brand name products; Marketing; Management; Case studies; Product management; Business names
Description: Examines a menu of threats to major brands-globalization, proliferation of brands, increasing price competition, the rise of the retailer, media fragmentation, increasing cost of brand management, the rapid pace of a changing market-place, the growth of generic products, and the rise of retailer power.
Notes: Videodisc release of 1995 production.

DVD.