Ogilvy on advertising
By: David Ogilvy.
Edition: 1st American ed.
Publisher: Crown
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Advertising
Description: This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
Notes: Includes bibliographical references and index.