What's your story?
Subtitle: storytelling to move markets, audiences, people, and brands
By: Ryan Mathews, Watts Wacker.
Contributors: Wacker, Watts.
Publisher: FT Press
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 222
ISBN-13: 9780132277426
Subjects: Marketing.; Storytelling -- Economic aspects.; Corporate culture.
Notes: Includes bibliographical references (p. [189]-197) and index.