framework for the comparison of marketing models
Subtitle: a Delphi study
By: by Jean-Claude Larréché and David B. Montgomery
Contributors: Montgomery, David Bruce
Series: Technical report - Marketing Science Institute ; no. 77-102
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Marketing -- Management; Marketing research; Delphi method
Notes: On cover: Marketing Science Research Program

Bibliography: p. 31-34