Branding a Store
Subtitle: How to Build Successful Retail Brands in a Changing Marketplace
Edition: New Ed edition
Publisher: Kogan Page
Published: November 30, 2006
Language: eng
Format: Hardcover
Number of pages: 360
ISBN-13: 9780749448325
Subjects: Sales & marketing management; Industries - Retailing; Business / Economics / Finance; Business & Economics; Retail trade; Business/Economics; Marketing - Product Management; Marketing; Advertising & Promotion; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics/Industries - Retailing; Business & Economics/Marketing - General; Marketing - General; Brand name products; House brands
Description: 'Branding a Store' reveals how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years retail experience into a survival strategy for shops and explains how you can implement that plan to realise an original and appealing retail business.