More is more
Subtitle: how the best companies go farther and work harder to create knock-your-socks off customer experiences
By: Blake Morgan
Edition: First edition.
Publisher: Routledge
Published: 2017
Language: eng
Number of pages: 196
ISBN-13: 9781138046788
Subjects: Customer services; Management
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: what is customer experience : and why is it important?; title: The customer experience today and tomorrow; title: The current state of customer experience; title: Customers want to do business on their terms; title: The growing role of technology in customer experience; title: Cleaning up a mess of big data and marketing; title: Creating knock-your-socks-off customer experience: D.O.M.O.R.E; title: Design something special; title: Offer a strong employee experience; title: Modernize with technology; title: Obsess over the customer; title: Reward responsibility and accountability; title: Embrace disruption and innovation; title: Designing the customer experience of tomorrow; title: The six rings of the modern customer experience; title: Culture, vision, and priorities; title: Generational customer experience; title: Making it right with your customers; title: A focus on quarterly profits kills long-term growth; title: Conclusion; title: References; title: Index.