Contemporary Advertising with PowerWeb and CD-ROM
Edition: 9 edition
Publisher: McGraw-Hill/Irwin
Published: November 4, 2003
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780072883923
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.