Car Wars
Subtitle: the rise, the fall, and the resurgence of the electric car
Publisher: Thomas Dunne Books, St. Martin's Press
Published: 2015
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 268
ISBN-13: 9781250048707
Description: "Award-winning former Wall Street Journal reporter John Fialka brings to life this thrilling and important story about American's rejection and second obsession with the electric car. Starting with the early days of the electric car, Fialka documents the M.I.T./Caltech race between prototypes in the summer of 1968 and takes readers up to visionaries like Elon Musk and the upstart young Tesla Motors. Today, the electric has captured the imagination and pocketbooks of American consumers. Organizations like the U.S. Department of Energy and the state of California, along with companies from the old-guard of General Motors and Toyota have embraced the once-extinct technology. The electric car has steadily gained traction in the U.S. and around the world. We are watching the start of a trillion dollar, worldwide race to see who will dominate one of the biggest commercial upheavals of the 21st century. Drawing from the last decade of his 26-year career at the Wall Street Journal, where he covered energy and environmental matters, ClimateWire founder and industry insider John Fialka recounts the creation and eventual acceptance of the electric car in this thorough, historical look at a subculture, the captains of industry and the technology that made the whole thing possible"--
Table of contents: title: The great electric car race; title: "Whatever happens will happen!"; title: The "adventurer"; title: Charging toward night; title: The dream; title: Who makes the rules?; title: Quest for a better battery; title: Supercar; title: Crash program; title: Doing less with more; title: Selling; title: The EV grin; title: A difficult birth; title: Shocking moments; title: Hit one out of the park; title: Running ahead of the pack; title: Into the valley of death; title: The chickens come first; title: Crossing points; title: Dealing; title: Innovation; title: Room at the top; title: Win on Sunday, sell on Monday; title: Shifting into high