Motivational factors in Bantu buying behaviour
By: by A. P. van der Reis.
Series: University of South Africa. Bureau of Market Research. Research report no. 15; Research report (University of South Africa. Bureau of Market Research) ;; no. 15.
Publisher: University of South Africa, Bureau of Market Research
Published: 1966
Place of publication: Pretoria
Language: eng
Number of pages: 74
Subjects: Consumers, Black -- South Africa.; Advertising -- Psychological aspects.