Ereignisinduzierte Markenkrisen
Subtitle: Phänomen und Krisenmanagement in der Markenführung
By: Frank M. Tiemann
Publisher: Peter Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 454
ISBN-13: 9783631559024
Notes: Originally presented as the author's thesis (doctoral)--Universität Oldenburg, 2008.

Includes bibliographical references (p. 417-454).