framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli
By: by Luke Richard Potwarka.
Publisher: Brock University, Faculty of Applied Health Sciences
Published: 2004
Place of publication: St. Catharines, Ont
Language: eng
Number of pages: 228
Subjects: Sports sponsorship -- Economic aspects.; Advertising -- Psychological aspects.; Advertising -- Rate of return.; Sports spectators.