Selling today
Subtitle: creating customer value
By: Gerald L. Manning, Barry L. Reece, Michael Ahearne
Contributors: Reece, Barry L.; Ahearne, Michael
Edition: 12th ed.
Publisher: Pearson Education
Published: 2012
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 544
ISBN-13: 9780132109864
Notes: Includes bibliographical references and index.