How risky is it really?
Subtitle: why our fears don't always match the facts
By: David Ropeik
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 280
ISBN-13: 9780071629690
Description: International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. --from publisher description
Notes: Includes bibliographical references.
Table of contents: title: This is your brain on fear : the neuroscience of the risk response; title: Bounded rationality : reason alone can't keep you safe; title: Fear factors : why some threats feel scarier than others; title: The wisdom, or the madness, of the crowds?; title: Closing the perception gap.