Design like Apple
Subtitle: seven principles for creating insanely great products, services, and experiences
By: John Edson
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 192
ISBN-13: 9781118290316
Subjects: Inc Apple Computer; Marketing; Product design; BUSINESS & ECONOMICS / General; Customer services
Description: "Implement the same principles that shaped Apple's approach to design  Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--&icirc;from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.  Offers behind-the-scenes stories from current and recent Apple insiders.   Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results   Delivers how-to lessons across design, marketing, and business strategy   Bridging creativity and commerce, this book will show you to how to truly Design Like Apple"--

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Notes: Includes index.