Strategische Marketing- und Imageplanung
Subtitle: Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
By: Bernd Huber.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1345 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1345 =; European university studies. Series V, Economics and management ;; vol. 1345; Europäische Hochschulschriften.; Bd. 1345.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1993
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 403
Subjects: Marketing -- Management.; Strategic planning.
Notes: Includes bibliographical references (p. 243-269).
Originally presented as the author's thesis (doctoral)--Technische Universität Berlin, 1991.