Marketing strategy and research
Subtitle: their role in library service development : proceedings of a seminar held at Stamford, Lincolnshire on 28 November 2002
By: edited by Stuart Brewer.
Contributors: Brewer, Stuart.
Publisher: Capital Planning Information
Published: 2003
Place of publication: Loughborough
Language: eng
Number of pages: 55
Subjects: Libraries -- Great Britain -- Marketing -- Congresses.; Libraries -- Public relations -- Great Britain -- Congresses.; Library planning -- Great Britain -- Congresses.
Genres: Congresses.