Marketing strategies for growth in uncertain times
By: Allan J. Magrath ; foreword by Anthony Rutigliano.
Publisher: NTC Business Books; American Marketing Association
Published: 1995
Place of publication: Lincolnwood, Ill; Chicago, Ill
Language: eng
Number of pages: 192
Subjects: Marketing.
Description: Growth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions.

And it is about companies that have accomplished that remarkable feat over considerable periods of time, that have produced double-digit sales growth for five or more years and solid profits to go with those sales increases.
Notes: Includes bibliographical references and index.