Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
Contributors: H. G. Parsa (Editor); Francis A., Ph.D. Kwansa (Editor)
Publisher: Haworth Hospitality Press
Published: August 2002
Language: eng
Format: Hardcover
Number of pages: 348
ISBN-13: 9780789017048
Subjects: Customer services; Industry & Industrial Studies; Production & quality control management; Industrial Management; Business/Economics; Business & Economics; Business / Economics / Finance; Industries - Hospitality, Travel & Tourism; Customer Service; Fast food restaurants
First sentence: SUMMARY. This paper reports the results of a two-year investigation into the forces driving change in the global foodservice industry and the identification and analysis of competitive methods used by multinationals to respond to these forces.