How to become a rock star chef
Subtitle: 11 steps to dominate your market in the new digital economy
By: Chef Mark Garcia, founder of Rock Star Chef Marketing Academy
Publisher: Morgan James Publishing
Published: 2018
Language: eng
Number of pages: 147
ISBN-13: 9781630471033; 9781630471019
Subjects: Restaurateurs; Management; Internet marketing; Success in business; Business planning; Small business; Entrepreneurship
Other titles: How to become a rock star chef in the digital age; Eleven steps to dominate your market in the new digital economy
Description: "Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing." -- Amazon.com
Notes: "A step-by-step marketing system for chefs and restaurateurs to burn their competition and build their brand to superstar level"--Cover.
Table of contents: title: What is a Rock Star chef?; title: Mind-set; title: Integrity; title: Salesmanship: your USP; title: Exercise and physiology; title: Efficiency; title: Networking off-line; title: Promote, promote, promote (and promote); title: Like-minded individuals; title: Always give back; title: Choices: make intelligent ones; title: Everything in its place.