Market-led strategic change
Subtitle: transforming the process of going to market
By: Nigel Piercy.
Edition: 2nd ed.
Series: The marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1997
Place of publication: Oxford; Boston
Language: eng
Number of pages: 665
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.