You've gotta have heart
Subtitle: achieving purpose beyond profit in the social sector
By: Cass Wheeler.
Publisher: American Management Association
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780814409909
Subjects: American Heart Association; Nonprofit organizations -- Management; Nonprofit organizations; Organizational effectiveness
Notes: Includes bibliographical references and index.
Table of contents: title: A mission statement is not the same as a sense of mission; title: When everyone points north : developing a clear decision-making framework and business model; title: The power of a breakthrough goal; title: Break out the big brass brand; title: Bold moves and best practices; title: Building the best staff; title: Inspiring the best work : managing nonprofit employees; title: Recruiting and guiding volunteers and the board of directors; title: Influencing public policy : nonprofit advocacy and lobbying; title: Heart-to-heart alliances : becoming a partner of choice.