Effective marketing
Subtitle: a skills and activity-based approach
By: Alan H. Anderson and Thelma Dobson.
Contributors: Dobson, Thelma.
Series: Effective management; Effective management (Oxford, England)
Publisher: Blackwell
Published: 1994
Place of publication: Oxford, England; Cambridge, Mass
Language: eng
Number of pages: 228
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 214-219) and index.