Premium by design
Subtitle: how to understand, design and market high end products
By: Marco Bevolo, Alex Gofman, Howard Moskowitz
Contributors: Gofman, Alex; Moskowitz, Howard R.
Publisher: Ashgate
Published: 2010
Place of publication: Farnham; Burlington, VT
Language: eng
ISBN-13: 9781409418900; 9781409418917
Notes: Includes bibliographical references and index.
Table of contents: title: Achievable dreams; title: Horizons where aspiration gazes; title: Luxury : aim high for a strong head start; title: Business tool - deciphering the "algebra" of consumer's minds; title: Rule #1: it is all about the "beef" (dimension: authenticity and value); title: Rule #2: it is all about the design and experience; title: Rule #3: it is all about creating the "new" (dimension: innovation and leadership); title: Rule #4: it is all about "fame" (dimension: marketing, communication and distribution); title: Rule #5: it is all about "higher values" (dimension: sustainability and simplicity); title: Urban futures : opportunities for tomorrow's high end; title: Premium products & experiences through high design; title: Design for tomorrow; title: Creating new high end propositions; title: Know thy customer: sequencing the genome of the high end mind.