Managing with dual strategies
Subtitle: mastering the present, preempting the future
By: Derek F. Abell.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1993
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 292
Subjects: Strategic planning.; Management.; Marketing.; Organizational effectiveness.
Notes: Includes bibliographical references (p. 281-286) and index.