Kellogg on advertising and media
By: edited by Bobby J. Calder.
Contributors: Calder, Bobby J.; J.L. Kellogg Graduate School of Management.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470119860
Subjects: Advertising media planning; Advertising
Notes: Includes bibliographical references and index.