Advertising
By: Iain MacRury.
Series: Routledge introductions to media and communications
Publisher: Routledge
Published: 2009
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
ISBN-13: 9780415251259; 9780415251266; 9780203493199
Subjects: Advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Advertising and common sense; title: Advertising agencies: mediation and the creative process; title: Advertising: marketing, media and communication; title: Analysing and historicising advertising; title: Advertising and culture; title: Advertising: signs and textualities; title: Advertising: new forms and intimacies; title: Advertising: audiences and psychologies bibliography.