Generic advertising wearout
Subtitle: the case of the New York City fluid milk campaign
By: by Carlos Reberte ... [et al.].
Contributors: Reberte, J. Carlos.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 96-01.; R.B -- 96-01.; NICPRE (Series) -- 96-01.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 96-01.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1996
Place of publication: Ithaca, N.Y
Language: eng
Subjects: Advertising -- Dairy products -- New York (State) -- New York.; Advertising -- Dairy products -- Econometric models.; Advertising campaigns -- New York (State) -- New York.; Advertising campaigns -- Econometric models.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"January 1996."

Includes bibliographical references (p. 6).