Marketing essentials
By: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
Contributors: Kimbrell, Grady; Woloszyk, Carl A.; Glencoe/McGraw-Hill
Edition: 3rd ed., [student edition].
Publisher: Glencoe/McGraw-Hill
Published: 2002
Place of publication: New York, N.Y
Language: eng
Number of pages: 772
ISBN-13: 9780026441919
Subjects: Marketing
Notes: Includes index.