Shoveling Smoke
Subtitle: Advertising and Globalization in Contemporary India
Publisher: Duke University Press
Published: June 2003
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9780822331094
Subjects: Advertising industry; Asian studies; Development studies; Ethnography; India; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing; Advertising & Promotion; Anthropology/Ethnography; Cultural Studies; South Asian Studies; Advertising; Consumption (Economics); Social aspects
First sentence: This book is an ethnographic study of globalizing consumerism.