Social Marketing
Subtitle: Strategies for Changing Public Behavior
Publisher: Free Press
Published: March 22, 2002
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780743238441
Subjects: Social Science; Sociology; General; Marketing - General
First sentence: As you read the following grim statistics based on estimates for the past year in the United States, you can be confident that this book will describe practical and successful marketing strategies to improve our future report cards.