Battles to bridges
Subtitle: US strategic communication and public diplomacy after 9/11
By: R.S. Zaharna.
Series: Studies in diplomacy and international relations
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780230202160
Subjects: Diplomacy; Communication policy -- United States; United States -- Foreign relations
Description: "This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: PART I: CRISIS PUBLIC DIPLOMACY * America's Communication Problem * Battle for Hearts and Minds * Search for Answers * PART II: CHANGING DYNAMICS * Changing Dynamics and Strategic Vision * Soft Power Differential * Communication, Culture & Identity in Public Diplomacy * PART III: EXPANDING THE VISION OF STRATEGIC US PUBLIC DIPLOMACY * Strategy & Tactics: Conceptual Frameworks * Grand Strategy: From Battles to Bridges PART I: CRISIS PUBLIC DIPLOMACY * America's Communication Problem * Battle for Hearts and Minds * Search for Answers * PART II: CHANGING DYNAMICS * Changing Dynamics and Strategic Vision * Soft Power Differential * Communication, Culture & Identity in Public Diplomacy * PART III: EXPANDING THE VISION OF STRATEGIC US PUBLIC DIPLOMACY * Strategy & Tactics: Conceptual Frameworks * Grand Strategy: From Battles to Bridges.