Branded?
Subtitle: products and their personalities
By: Gareth Williams.
Publisher: V&A
Published: 2000
Place of publication: London
Language: eng
Number of pages: 95
Subjects: Brand choice.; Consumer behavior.; Brand name products.
Description: What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.