Business Unit Strategy (CBI Series in Practical Strategy)
Edition: New Ed edition
Publisher: John Wiley and Sons Ltd
Published: November 6, 2000
Language: eng
Format: Paperback
Number of pages: 238
ISBN-13: 9780471499930
Subjects: Management & management techniques; Business strategy
First sentence: This chapter focuses on the underlying conceptual foundations of our approach, and is basically divided into two parts: The systematic identification of the strategic unit profile.