Readings in strategic marketing
Subtitle: analysis, planning, and implementation
By: [compiled by] Barton A. Weitz, Robin Wensley.
Contributors: Weitz, Barton A.; Wensley, Robin, 1944-
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1988
Place of publication: Chicago
Language: eng
Number of pages: 534
Subjects: Marketing -- Decision making.; Marketing -- Management.
Notes: Includes bibliographies and index.