The Complete Guide to Direct Marketing
Subtitle: Creating Breakthrough Programs That Really Work
Publisher: Kaplan Business
Published: June 1, 2006
Language: eng
Format: Paperback
Number of pages: 280
ISBN-13: 9781419526930
Subjects: Sales & marketing; Direct Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Direct; Business & Economics / Marketing / General
First sentence: In Lewis Carroll's Alice in Wonderland, Alice wanders lost through the forest and happens on two roads going in different directions.