The Irish consumer market
Subtitle: a guidebook for marketing professionals
By: Mary Lambkin.
Contributors: Marketing Society.
Publisher: The Marketing Society
Published: 1996
Place of publication: Blackrock, Co. Dublin
Language: eng
Number of pages: 99
Subjects: Consumers -- Ireland.; Consumer behavior -- Ireland.; Marketing -- Ireland.
Notes: This is an updated edition of 'The Irish consumer market: a guidebook for marketing managers', which was first published in 1993.

Includes bibliographical references (p93-99).