How to protect (or destroy) your reputation online
Subtitle: the essential guide to avoid digital damage, lock down your brand, and defend your business
By: John P. David
Published: 2017
Language: eng
Number of pages: 223
ISBN-13: 9781632650641
Subjects: Internet in public relations; Corporate image; Reputation; Social media
Description: "With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book will show you how to: remove negative content from search results; react and respond to an online attack; understand and manage online review; and, use marketing strategies to both improve your online reputation and bolster your bottom line."--Publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: The internet as judge, jury, and executioner; title: Preventing and addressing online problems; title: Policies and tools for business; title: Understand and manage online review sites; title: Build your reputation with ongoing marketing activities.