Project Marketing
Subtitle: Beyond Competitive Bidding
Publisher: Wiley
Published: May 13, 2002
Language: eng
Number of pages: 236
ISBN-13: 9780471486640
First sentence: For the purpose of this marketing book, we define a project as a complex transaction covering a package of products, services and work, specifically designed to create capital assets that produce benefits for a buyer over an extended period of time.