The only sales promotion techniques you'll ever need!
By: edited by Tamara Brezen Block.
Contributors: Block, Tamara Brezen.
Publisher: Dartnell Corp.
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 267
Subjects: Sales promotion.
Other titles: Dartnell sales promotion handbook. 1994.
Notes: "Excerpted chapters from The Dartnell sales promotion handbook, eighth edition, 1994."
Includes index.