Public relations metrics
Subtitle: research and evaluation
By: [edited] by Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic.
Contributors: Ruler, Betteke van, 1948-; Verčič, Ana Tkalac.; Verčič, Dejan.
Series: LEA's communication series. Public relations subseries
Publisher: Routledge/Taylor and Francis Group
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9780805862720; 9780805862737; 9781410616791
Subjects: Public relations -- Evaluation; Public relations -- Research
Table of contents: title: Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic; title: Public relations methodology, should we bother (if it exists)? / Manfred Ruehl; title: The nature of scholarly endeavours in public relations / Alenka Jelen; title: Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis; title: Conceptualizing quantitative research in public relations / James Grunig; title: Using qualitative research to become the "thinking heart" of organizations / Larissa Grunig; title: The corporate communications scorecard, a framework for managing and evaluating communication strategies / Ansgar Zerfass; title: Modeling and evaluating public relations measures and campaigns by German professionals / Barbara Baerns; title: The evaluation of government campaigns in the Netherlands / Wim van der Noort; title: The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi; title: An examination of organizational-stakeholder relationship, crisis responsibility, and crisis response strategies / Iris Wong and Chung-ju Flora Hung; title: The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte; title: Public relations research and evaluation in Africa / Ronel Rensburg; title: Adapting communication satisfaction and relationship scales to a third-world country / Tanya le Roux; title: Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel DeBussy; title: Introducing the Institute for Public Relations and the Commission on Measurement & Evaluation, dedicated to the science beneath the art / Frank E. Ovaitt, Jr.; title: Introducing the Chartered Institute of Public Relations work on research and evaluation / Anne Gregory and Jon White.