Brand names and perceived value
By: Karin Holstius & Mikael Paltschik.
Contributors: Paltschik, Mikael.
Series: Meddelanden från Svenska handelshögskolan,; Swedish School of Economics and Business Administration working papers ;; 98; Meddelanden från Svenska handelshögskolan ;; 98.
Publisher: Swedish School of Economics and Business Administration
Published: 1982
Place of publication: Helsingfors
Language: eng
Number of pages: 15
Subjects: Business names.; Trademarks.
Notes: Bibliography: leaves [14]-15.