Marketing libraries in a Web 2.0 world
By: edited by Dinesh Gupta and Réjean Savard
Contributors: International Federation of Library Associations and Institutions. Management and Marketing Section
Series: IFLA publications -- 145
Publisher: De Gruyter Saur
Published: 2011
Place of publication: Berlin; New York
Language: eng
Number of pages: 161
ISBN-13: 9783110263312
Subjects: Libraries; Congresses; Online social networks; Marketing; Web 2.0; Library applications
Notes: Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.

Papers in English or French.
Table of contents: title: The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff; title: Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer; title: Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf; title: Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado; title: Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon; title: Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol; title: Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku; title: The impact of CMR 2.0 in the library / Yamina Benhaouya; title: How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh; title: La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar; title: Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler; title: Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb; title: Brazilian librarians and Twitter / Moreno Barros; title: Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.