Best customers
Subtitle: demographics of consumer demand
By: by the editors of New Strategist Publications
Edition: 8th ed.
Publisher: New Strategist Publications
Published: 2011
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 792
ISBN-13: 9781935775416; 9781935775423
Subjects: Consumers; Statistics; Consumer behavior; Consumer goods
Description: Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Notes: Includes index.
Table of contents: title: Alcoholic beverages; title: Apparel; title: Computers; title: Education; title: Entertainment; title: Financial products and services; title: Furnishings and equipment; title: Gifts for people in other households; title: Groceries; title: Health care; title: Household services; title: Housekeeping supplies; title: Personal care products and services; title: Reading material; title: Restaurants and carry-outs; title: Shelter; title: Telephone; title: Tobacco products; title: Transportation; title: Travel; title: Utilities; title: About the consumer expenditure survey; title: Percent reporting expenditure and amount spent, average quarter 2009; title: Spending by product and service ranked by amount spent, 2009; title: Household spending trends, 2000 to 2009.