Content, the atomic particle of marketing
Subtitle: the definitive guide to content marketing strategy
By: Rebecca Lieb with Jaimy Szymanski
Contributors: Szymanski, Jaimy, author
Edition: 1st edition.
Publisher: Kogan Page
Published: 2017
Language: eng
Number of pages: 223
ISBN-13: 9780749479756
Subjects: Internet marketing; Online social networks
Notes: Includes bibliographical references and index.
Table of contents: title: About the author; title: Preface; title: Acknowledgements; title: The shift to content marketing; title: Content marketing versus content strategy; title: Converged media; title: Native advertising; title: Organizing for content; title: A culture of content; title: Global content strategy; title: Real-time marketing; title: Content marketing software; title: Content marketing performance; title: Contextual campaigns; title: Index.