Attitudes toward death and funerals
By: Amy Seidel Marks, Bobby J. Calder.
Contributors: Calder, Bobby J.; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Publisher: Center for Marketing Sciences, J.L. Kellogg Graduate School of Management, Northwestern University
Published: 1982
Place of publication: [Evanston, Ill.]
Language: eng
Number of pages: 213
Subjects: Undertakers and undertaking -- United States -- Public opinion.; Funeral rites and ceremonies -- United States -- Public opinion.; Public opinion -- United States.
Notes: "Updates and extends an earlier 1974 study for the Casket Manufacturers of America ... by Roger D. Blackwell and W. Wayne Talarzyk"--P. 13.