New product development in food and drink companies
By: William Ramsay.
Contributors: Oxford Centre for Management Studies.
Series: Management research papers -- 92/13; Management research paper (Templeton College, Centre for Management Studies) -- no.13.
Publisher: Templeton College, Centre forManagement Studies
Published: 1992
Place of publication: Oxford
Language: eng
Number of pages: 15
Subjects: New products -- Great Britain.; Food industry and trade -- Great Britain.; Beverage industry -- Great Britain.
Notes: Includes bibliographical references.