Diagraphia in advertising
Subtitle: the public as guinea pig
By: by James R. Jaquith
Series: Occasional papers in anthropology (Halifax, N.S.) -- no. 4
Publisher: Dept of Anthropology, St. Mary's University
Published: 1978
Place of publication: Halifax, N.S
Language: eng
Number of pages: 57
Subjects: Advertising copy
Notes: Bibliography : p. 56-57.