Prevailing cooperative advertising practices
Subtitle: an analysis of the provisions of the cooperative advertising agreements of 71 A.N.A. member companies in a variety of industries together with a comprehensive check list - for assisting in the preparation or revision of such agreements
Published: 1953
Place of publication: New York
Language: eng
Number of pages: 37
Subjects: Cooperative advertising
Notes: Cover title.

"Especially prepared for A.N.A. members by the Association's Cooperative Advertising Steering Committee."