Communication for Rural Innovation
Subtitle: Rethinking Agricultural Extension
Publisher: Blackwell Publishing Limited
Published: May 1, 2004
Number of pages: 424
ISBN-13: 9780632052493
First sentence: The challenges to agricultural extension in the early 21st century derive, on the one hand, from the challenges that farmers and agriculture face in view of their ever-changing social and natural environment, and, on the other hand, from the changes that emerge within extension organisations themselves in connection with, for example, new funding arrangements, developments in extension theory, and the emergence of new computer-based communication technologies.