Microsimulation evaluation of advertising budget strategies
By: by Jerome Herniter, Victor Cook and Bernard Norek
Contributors: Cook, Victor J; Norek, Bernard J. M
Series: Technical report - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1969
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 52
Subjects: Advertising; Marketing -- Management
Notes: On cover: Marketing Science Institute Research Program

"Presented to the International Meeting of The Institute of Management Sciences, New York City, March 27, 1969."

Includes bibliographical references