Möglichkeiten, Chancen und Grenzen für das Konsumgüter-Marketing durch das neue Medium Bildschirmtext
By: Bernd Wilitzki.
Publisher: VDE-Verlag
Published: 1982
Place of publication: Berlin
Language: ger
Number of pages: 261
Subjects: Marketing.; Videotex systems.; Television display systems.
Other titles: Bildschirmtext.
Notes: Bibliography: p. 239-261.
Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1982.
Title on cover: Bildschirmtext.