Consumer Panels
Edition: 2 edition
Publisher: South-Western Educational Pub; American Marketing Association
Published: July 1, 2002
Language: eng
Format: Paperback
Number of pages: 233
ISBN-13: 9780877572978
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Consumer Behavior - General; Business & Economics / Consumer Behavior; Consumer panels
First sentence: Consumer panels are a unique tool that can enable a clever researcher to examine dynamic longitudinal changes in behaviors, attitudes, and perceptions.