Recall, recognition, and the measurement of memory for print advertisements
By: Richard P. Bagozzi and Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: WP ; 1249-81; Working paper (Sloan School of Management) -- 1249-81.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1981
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35