Harvard Business Review on Marketing
Series: Harvard Business Review Paperback
Publisher: Harvard Business School Press
Published: May 7, 2002
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9781578518043
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Brand name products; Management
First sentence: "BUILDING AND PROPERLY MANAGING brand equity has become a priority for companies of all sizes, in all types of industries, in all types of markets."