Business marketing management
Subtitle: a strategic view of industrial and organizational markets
By: Michael D. Hutt, Thomas W. Speh.
Contributors: Speh, Thomas W.
Edition: 6th ed.
Publisher: Dryden Press
Published: 1998
Place of publication: Fort Worth
Language: eng
Number of pages: 777
Subjects: Industrial marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.