On the Determination od Advertising Effectiviness
Subtitle: An Empirical Study of the German Cigarette Market
Edition: 1 edition
Publisher: Springer
Published: November 30, 1982
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780898381252
Subjects: Germany (West); Advertising; Business / Economics / Finance; Economics - General; Industrial concentration; Advertising & Promotion; Business & Economics / Economics / General; Economics; Cigarette industry; Cigarettes