Marketing Communications, 3rd Edition
Edition: 3rd edition
Publisher: Kogan Page
Published: January 1, 2002
Language: eng
Format: Paperback
Number of pages: 752
ISBN-13: 9780749436698
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Communication in marketing
First sentence: Marketing and the marketing communications mix are changing.