Rebuilding the brand
Subtitle: how Harley-Davidson became king of the road
By: Clyde Fessler
Publisher: Triple Nickel Press
Published: 2012
Place of publication: Bloomington, IN
Language: eng
Number of pages: 113
ISBN-13: 9780983815211
Subjects: Motorcycle industry; Corporate turnarounds; Management; Harley-Davidson Motor Company
Notes: Includes bibliographical references and index.