El valor de compartir beneficios
Subtitle: las ONGD y el marketing con causa : retos y oportunidades
By: Bernardo García Izquierdo.
Series: Cuadernos Deusto de derechos humanos ;; no. 7
Publisher: Universidad de Deusto, Instituto de Derechos Humanos; Universidad de Deusto
Published: 2000
Place of publication: Bilbao [Spain]
Language: spa
Number of pages: 84
Subjects: Social marketing -- Spain; Social marketing -- Spain -- Case studies; Nonprofit organizations -- Spain -- Marketing; Nonprofit organizations -- Spain -- Marketing -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references (p. [81]-84).