The fixer
Subtitle: secrets for saving your reputation in the age of viral media
By: Michal Sitrick with Dennis Kneale
Contributors: Kneale, Dennis, author
Publisher: Regnery Publishing
Published: 2018
Language: eng
Number of pages: 290
ISBN-13: 9781621572862
Subjects: Public relations; Crisis management; Reputation; Online identities; Scandals
Description: What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, and more.
Notes: Includes index.