The changing face of management in Thailand
By: edited by Tim G. Andrews and Sununta Siengthai.
Contributors: Andrews, Tim G., 1968-; Sununta Siengthai.
Publisher: Routledge
Published: 2009
Place of publication: Milton Park, Abingdon, Oxon; New York
Language: eng
ISBN-13: 9780415443319; 9780415443326; 9780203878347
Subjects: Management -- Thailand; National characteristics, Thai; Thailand -- Economic conditions -- 1986-
Notes: Includes bibliographical references and index.
Table of contents: title: Business in Thailand : an overview; title: Political backdrop 1997-2008; title: Socio-cultural context; title: Tourism; title: HRM; title: Marketing : design, aesthetics and superstition; title: Credit risk management; title: Public sector organizations; title: Corporate governance; title: Corporate women manager; title: E-communication; title: The Thailand brand.