Advertising and the public.
Contributors: Institute of Practitioners in Advertising.
Series: Occasional papers -- 20.
Publisher: The Institute
Published: 1970
Place of publication: [London]
Language: eng
Notes: 'This report on a survey on 'Attitudes to advertising' prepared for the IPA by the British Market Research Bureau was presented to the IPA Sixth National Conference at Eastbourne on 21 November byDr. John Treasure' - title page.

Reprinted from IPA Forum 29, January 1970.