Rx-To-OTC Switch  - The Strategies Behind Switches.
Subtitle: The Strategies Behind Switches. The Results Today.
Publisher: Progress Publishing
Published: 1997
Place of publication: Wiesbaden, Germany
Language: eng
Format: Hardcover
Number of pages: 368
Description: From prescription medicines to the battle for non-prescription market share. Facts, Figures, In-depth analysis of past and present corporate, and specific branded medicines switch strategies from prescription-only market positions to consumer oriented branded non-prescription status, including a profound evaluation of the results obtained. The author, a senior executive with a major global pharmaceutical company,anticipates the tremendous changes the European healthcare systems will face. The most evident of which is the overhaul of European welfare systems in dramatic financial deficit situations. It  tells you the difference between simply switching a drug and driving commercial success of an OTC asset.
Table of contents: title: In Europe’s reimbursement environment, it is very difficult to persuade patients to dip into their pockets to pay for an “Over-The-Counter” (OTC) product, when the prescription product would be reimbursed by the generous Statutory Health System. Patients-turned-Consumers are going to have more responsibility for their own health. That is inevitable.; title: One can state that what’s happening internationally is a mirror of what’s happening in North-America, but it is lagging behind.; title: While Europe and other regions started to sort out such matters as non-prescription sales in supermarkets, delisting & de-reimbursements, disincentives for doctors to prescribe, drug utilization review, etc., the US is showing Europeans and the world very clearly in which direction healthcare will develop.; title: Biotechnology is moving towards new products, higher costs, better therapy, and far more expensive research. Cost containment will become a priority, forcing them to impose unpopular measures such as less expensive therapy choices and less therapy in general.; title: By nature, change brings different elements to consider, different from what one is used to. And “change” is seen differently  throughout the years- Therefore, speaking about switches from RX to OTC today, is not the same anymore as it was a few years ago….although switches have been seen for over 20 years.; title: RX-To-OTC Switches? There are a variety of issues that can be identified for consideration and a fairly well-agreed-upon series of basic principles that can be agreed to, or at least considered by anyone tempted to consider taking part in the discussion.; title: What are those issues and principles?  This book will give you a surprising insight into the dynamic sector of RX-To-OTC Switch.