Creating and capturing value
Subtitle: perspectives and cases on electronic commerce
By: Garth Saloner, A. Michael Spence.
Contributors: Spence, A. Michael (Andrew Michael)
Publisher: Wiley
Published: Oct 29, 2001
Place of publication: New York
Number of pages: 598
Subjects: Electronic commerce; Electronic commerce.
Description: "Creating and Capturing Value: Perspectives and Cases on Electronic Commerce introduces the reader to the dynamic world of e-commerce. The book consists of two sections. The first is "Perspectives" which provides an overview of important issues in electronic commerce such as the technologies that preceded the Internet and how the new technologies are changing the landscape. The second is "Cases", which features 22 cases developed at Stanford University. These cases present a real-world context, as well as a wealth of information about technologies, industries, issues, firms, strategies, and organizational structures."--Jacket.
Notes: Includes bibliographical references and index.

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