Practical Google Analytics and Google Tag Manager for developers
By: Jonathan Weber and the team at LunaMetrics
Publisher: Apress
Published: 2015
Language: eng
Number of pages: 269
ISBN-13: 9781484202661
Subjects: Google Analytics; Web usage mining; Computer programs
Description: Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from scratch on a new website or working to re-engineer or enhance a Google Analytics account you have inherited, this book provides the tools.
Notes: Includes index.
Table of contents: title: Part I: Implementing Google Analytics with Google Tag Manager. Google Analytics fundamentals; title: Basic Google Analytics measurement; title: Introducing Google Tag Manager; title: Testing your implementation; title: Part II: Enhancing website data with Google Tag Manager. Tracking interactions with Google Tag Manager; title: Goals: measuring conversions; title: Ecommerce: tracking products and purchases; title: Cleaning up and enriching data; title: Measuring campaigns and troubleshooting traffic sources; title: Tracing users across devices; title: Providing additional data about users; title: Part III: Collecting data from other sources. Importing data into Google Analytics; title: Collecting data from mobile apps; title: Sending data form other sources using GA's measurement protocol; title: Using Google Analytics with BigQuery for big data analysis; title: Appendix A: Google Tag Manager and Google Analytics APIs.