Odd-even retail price endings
Subtitle: their effects on value determination, product perception, and buying propensities.
Series: Michigan. State University. East Lansing. Bureau of Business and Economic Research. Business studies; MSU business studies
Publisher: Bureau of Business and Economic Research, Michigan State University
Published: 1972
Place of publication: East Lansing
Language: eng
Number of pages: 174
Subjects: Consumers -- United States.; Prices -- United States.; Retail trade -- United States.
Notes: Bibliography: p. 167-173.