The growth drivers
Subtitle: the definitive guide to building marketing capabilities
By: Andy Bird and Mhairi McEwan
Contributors: McEwan, Mhairi
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781119953319
Subjects: BUSINESS & ECONOMICS / Marketing / General; Economic development; Market segmentation; Investments
Description: "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Notes: Includes bibliographical references and index.