Using decompositional versus compositional methods to measure socially sensitive consumer perceptions
Subtitle: the case of ethnic dimensions in esthetic judgments
By: by Morris B. Holbrook, William L. Moore
Contributors: Moore, William L. (William Loyd), 1946-
Series: Research working paper ; no. 214A; Research working papers (Columbia University. Graduate School of Business) -- no. 214A.
Publisher: Graduate School of Business, Columbia University
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 28
Subjects: Consumers' preferences; Marketing research; Statistical methods; Psychometrics
Other titles: Socially sensitive consumer perceptions.
Notes: Running title: Socially sensitive consumer perceptions.

Bibliography: leaves 22-24.