The marketing of technology intensive products and services
Subtitle: driving innovations for non-marketers
By: Patrick Corsi, Mike Dulieu.
Contributors: Dulieu, Mike.
Publisher: ISTE; Wiley
Published: 2008
Place of publication: London; Hoboken, NJ
Language: eng
Number of pages: 230
ISBN-13: 9781848211049
Subjects: High-technology industries -- Marketing
Notes: Includes bibliographical references and index.