Casino marketing
Subtitle: the witty, irreverent, no-nonsense roadmap to gaming profit in the 90's and beyond by the industry's no. 1 marketing authority
By: John Romero.
Publisher: International Gaming & Wagering Business
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 268
Subjects: Casinos -- United States -- Marketing.; Direct marketing -- United States.
Other titles: International gaming & wagering business.
Notes: A collection of the author's articles from International gaming & wagering business.