Improving your measurement of customer satisfaction
Subtitle: a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs
By: by Terry G. Vavra.
Publisher: ASQ Quality Press
Published: 1997
Place of publication: Milwaukee, Wis
Language: eng
Number of pages: 490
Subjects: Consumer satisfaction -- Evaluation.
Description: Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.
Notes: Includes bibliographical references (p. [465]-476) and index.