Studies in a simulated market
By: [by] Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.
Contributors: Collins, Norman R., joint author.; University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications
Publisher: Institute of Business and Economic Research
Published: 1966
Place of publication: [Berkeley, Calif.]
Language: eng
Number of pages: 180
Subjects: Marketing research.; Simulation methods.
Notes: Bibliography: p. 178-180.
A publication of the Institute of Business and Economic Research, University of California, Berkeley.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.