Marketing and consumer research in the public interest
By: Ronald Paul Hill, editor.
Contributors: Hill, Ronald Paul.
Publisher: Sage Publications
Published: 1996
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 230
Subjects: Marketing research -- Social aspects.; Advertising -- Social aspects.; Consumer behavior.; Public interest.; Consumer education.
Description: How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior.

Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well.
Notes: Includes bibliographical references and index.