Southwest Airlines
By: Chris Lauer.
Series: Corporations that changed the world
Publisher: Greenwood
Published: 2010
Place of publication: Santa Barbara, Calif
Language: eng
ISBN-13: 9780313378638; 9780313378645
Subjects: Southwest Airlines Co; Airlines -- United States -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: An introduction to Southwest Airlines; title: The history of Southwest Airlines: founders and leaders; title: Southwest's unique corporate culture; title: A role model for other organizations; title: Satisfied passengers and frequent fliers; title: Love, freedom, and Southwest's corporate practices; title: Southwest's people and planes; title: Hiring and training: Southwest's university for people; title: Customer service, blogging, and security at Southwest; title: Leadership at Southwest.