Storynomics
Subtitle: story-driven marketing in the post-advertising world
By: by Robert McKee and Thomas Gerace
Contributors: Gerace, Thomas, author
Edition: First hardcover edition.
Published: 2018
Language: eng
Number of pages: 248
ISBN-13: 9781538727935
Copyright date: 2018
Subjects: Marketing; Storytelling
Description: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Notes: Includes bibliographical references (pages 225-236) and index.