Preproduction market potential assessment of innovative consumer products
By: Rajiv Grover, Muammer Ozer
Contributors: Ozer, Muammer
Series: Report -- no. 98-104; Report (Marketing Science Institute) -- no. 98-104
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 45
Copyright date: 1998
Subjects: New products; Marketing; Forecasting; Marketing research; Methodology; Market surveys
Notes: "Working paper."

"March 1998."

Includes bibliographical references (p. 39-45).