Current advertiser practices in compensating their advertising agencies.
Contributors: Association of National Advertisers.
Publisher: Association of National Advertisers
Published: 1983
Place of publication: New York, N.Y. (155 East 44th St., New York 10017)
Language: eng
Number of pages: 148
Subjects: Advertising agencies -- Fees; Advertising -- Costs; Advertising agencies -- United States -- Fees