Recycling & redesigning logos
Subtitle: a designer's guide to refreshing & rethinking design
By: Michael Hodgson with Matthew Porter
Contributors: Porter, Matthew
Publisher: Rockport Publishers
Published: 2010
Place of publication: Beverly, Mass
Language: eng
Number of pages: 192
ISBN-13: 9781592536115
Subjects: Design; Logos (Symbols)
Other titles: Recycling and redesigning logos
Description: This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Table of contents: title: Introduction : The unbearable likeness of bean; title: Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins; title: The only constant: change : Interview with David Turner, Turner Duckworth; title: Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands; title: Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide; title: Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ;  Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys; title: Section 3: Logo gallery.