Mercadotecnia
Subtitle: conceptos y aplicaciones
By: Charles D. Schewe, Reuben M. Smith ; traducido por Hortensia Corona de Contin ; revisado por Gerardo M. Moreno González.
Contributors: Smith, Reuben M.
Publisher: McGraw-Hill
Published: 1982
Place of publication: México, D.F
Language: eng
Notes: Originally published in English as 'Marketing : concepts and applications', New York: McGraw-Hill, 1980.