Diesel for successful living
Subtitle: branding strategies for an up-market line extension in the fashion industry
By: prepared by Vadim Grigorian under the supervision of Pierre Chandon.
Contributors: INSEAD.
Publisher: INSEAD
Published: 2001
Place of publication: Fontainebleau, France
Language: eng
Number of pages: 24
Subjects: Diesel Industries.
Notes: Case study 501-055-1.

Distributed in the U.K. by: European Case Clearing House, Cranfield University, Bedford MK43 0JR.

Includes bibliographical references.