The Concise Encyclopedia of Advertising
Contributors: Kenneth E. Clow (Editor)
Publisher: Best Business Books
Published: March 31, 2005
Language: eng
Format: Paperback
Number of pages: 213
ISBN-13: 9780789022110
Subjects: Advertising; Encyclopaedias & Reference Works; Encyclopedias; Business & Economics; Business / Economics / Finance; Business/Economics; General; Advertising & Promotion
First sentence: The ability to search plays a role in the consumer purchase decision process, as part of the search for information.