The one to one future
Subtitle: building relationships one customer at a time
By: Don Peppers and Martha Rogers.
Contributors: Rogers, Martha, Ph.D.
Edition: 1st ed.
Publisher: Currency Doubleday
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 443
Subjects: Market segmentation; Sales promotion; Consumers' preferences; Customer relations
Notes: Includes bibliographical references and index.