Analysis of publicity expenses
Subtitle: a guide to retail publicity budgeting
By: 1948 edition, with 1945, 1946, and 1947 figures for both department and specialty stores, by the Research Division, School of Retailing, New York University, Lawrence C. Lockley, Director of Research for the Controller's Congress, National Retail Dry Goods Association
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 24
Subjects: Publicity
Other titles: Publicity expenses, Analysis of