Pre test market research
Subtitle: an ARF Midwest Workshop : Hyatt Regency O'Hare, Chicago, June 2, 1988 : transcript proceedings
By: [Jane Brown, Workshop chair].
Contributors: Brown, Jane.; Advertising Research Foundation.; ARF Midwest Workshop (1988 : Chicago, Ill.)
Publisher: ARF
Published: 1988
Place of publication: New York, N.Y
Language: eng
Number of pages: 156
Subjects: Marketing research -- Congresses; Market surveys -- Congresses
Other titles: ARF Midwest Workshop; Advertising Research Foundation Midwest Workshop; Pretest market research : an ARF Midwest Workshop
Notes: On t.p.: Simulated test market validity.  When and how to use a system.  Benefits and limitations.