A repeat purchase diffusion model
Subtitle: Bayesian estimation and control
By: Gary L. Lilien, Ambar G. Rao, Shlomo Kalish.
Contributors: Rao, Ambar G.; Kalish, Shlomo.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- W.P. No.1093-79; Working paper (Sloan School of Management) -- 1093-79.
Publisher: Massachusetts Institute of Technology
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 47
Subjects: Marketing.; New products.