Advertising principles and practice
By: by Warren B. Dygert ...
Edition: "First edition."
Series: [American business fundamentals, editor-in-chief, J.H. Moore]
Publisher: Longmans, Green
Published: 1936
Place of publication: New York
Language: eng
Number of pages: 212
Subjects: Advertising
Notes: On cover: A complete course.

"References" and "Additional suggested reading": p. [vi]-[vii]