Relentless
Subtitle: the Japanese way of marketing
By: Johny K. Johansson and Ikujiro Nonaka.
Contributors: Nonaka, Ikujirō, 1935-
Publisher: Butterworth-Heinemann
Published: 1996
Place of publication: Oxford
Language: eng
Number of pages: 198
Subjects: Marketing -- Japan.; Export marketing -- Japan.
Notes: Includes bibliographical references (p181-185) and index.