The customer-centered enterprise
Subtitle: how IBM and other world-class companies achieve extraordinary results by putting customers first
By: Harvey Thompson.
Publisher: McGraw-Hill
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 245
Subjects: International Business Machines Corporation -- Customer services; Customer services; Customer relations; Success in business
Description: "The Customer-Centered Enterprise is a step-by-step blueprint for becoming a company that is customer-driven, customer-focused - and customer-preferred. Blending the battle-tested techniques of IBM's Customer Value Management (CVM) process with observations from some of the finest minds and thought leaders in today's business and academia, it explains how tomorrow's leaders will differentiate from their competitors, and successfully retain current customers as they attract new ones."--BOOK JACKET.
Notes: Includes index.