Stratégie du marketing
Subtitle: concepts et modèles
By: par Jean-Charles Chebat et Georges M. Hénault.
Contributors: Hénault, Georges-Maurice, 1944- joint author.
Publisher: Presses de l'Université du Québec
Published: 1977
Place of publication: Montréal
Language: fre
Number of pages: 272
Subjects: Marketing.
Notes: Bibliography: p. [205]-210.