E-Conomics
Subtitle: Strategies for the Digital Marketplace
By: by Axel Zerdick, Arnold Picot, Klaus Schrape, Alexander Artopé, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban López-Escobar, Roger Silverstone
Contributors: Picot, Arnold; Schrape, Klaus; Artopé, Alexander; Goldhammer, Klaus; Lange, Ulrich T.; Vierkant, Eckart; López-Escobar, Esteban; Silverstone, Roger
Series: European Communication Council Report; European Communication Council Report
Publisher: Springer Berlin Heidelberg
Published: 2000
Place of publication: Berlin, Heidelberg
Language: eng
Format: [electronic resource] :
Number of pages: 336
ISBN-13: 9783642864841; 9783642864827
Subjects: Industrial management; Telecommunication; Marketing; Economics; Social sciences; Computer science
Description: The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date.
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Also available in print.

Mode of access: World Wide Web.
Table of contents: title: The Internet Economy as a Strategic Challenge; title: Fundamental Principles of the Network Economy; title: The Media and Communications Sectors: A Review Looking Forward; title: The Emergence of the Internet Economy; title: Navigation Aids for the Internet Economy; title: Facts & Figures.