Guts
Subtitle: the seven laws of business that made Chrysler the world's hottest car company
By: Robert A. Lutz
Publisher: John Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 226
Subjects: Chrysler Corporation -- Management.; Automobile industry and trade -- United States -- Management.; Corporate turnarounds -- United States.
Description: Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process.

Guts explains how and why every organization must cultivate a "split personality" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits.
Notes: Includes index.