Do-it-yourself advertising and promotion
Subtitle: how to produce great ads, brochures, catalogs, direct mail, Web sites and more!
By: Fred E. Hahn and Kenneth G. Mangun.
Contributors: Mangun, Kenneth G.
Edition: 2nd ed.
Series: Wiley small business edition
Publisher: Wiley; J. Wiley
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 349
Subjects: Advertising -- Handbooks, manuals, etc.
Other titles: Do-it-yourself advertising & promotion
Notes: Includes bibliographical references and index.