Eastern European perspectives on the development of public relations
Subtitle: other voices
By: edited by Tom Watson, The Media School, Bournemouth University, UK
Publisher: Palgrave Pivot, Palgrave Macmillian
Published: 2014
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 126
ISBN-13: 9781137404244
Subjects: Public relations; BUSINESS & ECONOMICS / Development / Business Development; BUSINESS & ECONOMICS / International / General; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Public Relations; BUSINESS & ECONOMICS / Strategic Planning
Description: "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches"--
Notes: Includes bibliographical references and index.