Field Guide to Marketing
Subtitle: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Publisher: Harvard Business School Press
Published: December 1993
Language: eng
Format: Paperback
Number of pages: 195
ISBN-13: 9780875844305
Subjects: Advertising & Promotion; Marketing; Business/Economics; Business / Economics / Finance; Marketing - General; Dictionaries; Management