Convergence Marketing
Subtitle: Combining Brand and Direct Marketing for Unprecedented Profits
Publisher: Wiley
Published: March 28, 2008
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780470164938
Subjects: Sales & marketing; Direct Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing - Direct