Lifestyle marketing
Subtitle: reaching the new American consumer
By: Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
Contributors: Mazze, Edward M.; Greco, Alan James, 1950-
Publisher: Praeger
Published: 2003
Place of publication: Westport, Conn
Language: eng
Number of pages: 241
Subjects: Market segmentation -- United States; Target marketing -- United States; Consumers' preferences -- United States; Consumer behavior -- United States; Lifestyles -- United States
Notes: Includes bibliographical references (p. [221]-227) and index.
Table of contents: title: The basis for competitive lifestyle market segmentation strategies; title: Lifestyles and decision making; title: Purchasing behavior; title: Changing values and lifestyles; title: Subcultural segmentation and targeting changing lifestyles of the singles market; title: Targeting the changing lifestyles of children, tweens, teens, and college markets; title: Targeting the changing lifestyles of the senior market; title: Culture and targeting the changing lifestyles of the Black and Hispanic markets; title: Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.