The persuasion handbook
Subtitle: developments in theory and practice
By: [edited by] James Price Dillard, Michael Pfau.
Contributors: Dillard, James Price.; Pfau, Michael.
Publisher: Sage Publications
Published: 2002
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 874
Subjects: Persuasion (Psychology) -- Social aspects; Persuasion (Rhetoric)
Notes: Includes bibliographical references and indexes.