The Satisfied Customer
Subtitle: Winners and Losers in the Battle for Buyer Preference
Publisher: Palgrave Macmillan
Published: November 25, 2008
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780230604063
Subjects: Marketing - Research; Business & Economics / Customer Service; Consumer Behavior - General; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics