Make it happen!
Subtitle: Japanese companies need to elevate marketing as a core function to succeed outside Japan
By: Robert E. Peterson
Publisher: [publisher not identified]
Published: 2015
Place of publication: [Place of publication not identified]
Language: eng
Number of pages: 96
ISBN-13: 9781511810081
Subjects: Marketing; Foreign Business enterprises
Notes: Includes bibliographical references (pages 91-93).