Boundary-spanning marketing organization
Subtitle: a theory and insights from 31 organization theories
By: G. Tomas M. Hult
Series: Springerbriefs in business; SpringerBriefs in business
Publisher: Springer
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 78
ISBN-13: 9781461438182; 9781461438199
Subjects: Marketing; Management
Notes: Includes bibliographical references (p. 67-75).
Table of contents: title: A Theory of the Boundary-Spanning Marketing Organization --; title: Organization Theories Can Inform Research on the Marketing Organization --; title: Discussion, Insights, and Implications.