Analyzing sales promotion
Subtitle: text & cases : how to profit from the new power of promotion marketing
By: John C. Totten, Martin P. Block.
Contributors: Block, Martin P., 1946-
Edition: 2nd ed.
Publisher: Dartnell Corp.
Published: 1994
Place of publication: Chicago, Il
Language: eng
Number of pages: 226
Subjects: Sales promotion.; Advertising.
Notes: Includes bibliographical references.