Research underpins record-breaking sponsorship
By: by Lyn Roseaman, Andrea Nixon, James Hudson ; MORI research paper.
Contributors: Nixon, Andrea.; Hudson, James.; Market & Opinion Research International.
Series: MORI research papers
Publisher: MORI
Published: 1995
Place of publication: London
Language: eng
Number of pages: 25
Notes: Paper commended at: AMSO (Association of Market Survey Organisations) Market Research Effectiveness Awards, London, 18 October 1995.

Title from cover.