The Future of Brands
Subtitle: Twenty-Five Visions
Contributors: Rita Clifton (Editor); Esther Maughan (Editor)
Publisher: New York University Press
Published: March 1, 2000
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780814737668
Subjects: Business strategy; International business; Marketing; Product Management; Business & Economics; Business / Economics / Finance; Science/Mathematics; Marketing - General; Business & Economics / General; Brand name products; Case studies; Forecasting