Implementing & measuring the effectiveness of internal marketing
Subtitle: modified services blueprinting as a tool to implement internal marketing & modified servqual as a tool to measure its effect
By: Ian Lings & Roger Brooks.
Contributors: Brooks, Roger.; Aston Business School. Research Institute.
Series: Research paper series / Aston Business School,Research Institute -- RP9707
Publisher: Aston Business School Research Institute
Published: 1997
Place of publication: Birmingham
Language: eng
Number of pages: 22
Other titles: Implementing and measuring the effectiveness of internal marketing.