Worlds of consumption
Subtitle: the rise of marketing and market research
By: edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: New York, NY
Language: eng
Number of pages: 312
ISBN-13: 9780230341067
Subjects: Marketing; History; Marketing research; Economic history
Notes: Includes index.