Creating effective advertising
Subtitle: using semiotics
By: by Mihai Nadin and Richard D. Zakia.
Contributors: Zakia, Richard D.
Publisher: Consultant Press
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 160
Subjects: Advertising copy.; Advertising layout and typography.; Semiotics.
Other titles: Creating effective advertising using semiotics.
Notes: Includes bibliographical references (p. 149-154) and index.