Le marketing à l'européenne
Subtitle: à la conquête des marchés
By: par F. Nepveu-Nivelle. Préf. de E. Arrighi de Casanova.
Edition: 8. éd. augm.
Publisher: Dunod
Published: 1969
Place of publication: Paris
Language: fre
Number of pages: 268
Subjects: Marketing research.
Notes: Includes bibliographical references.
On cover: Concepts, techniques, plans, structures.
1959 ed. published under title: Conquête des marchés.