Standardisierung als Element der Marketingpolitik von Filialsystemen des Einzelhandels
By: Friedrich W. Boyens.
Series: Reihe Wirtschaftswissenschaften ;; Bd. 229
Publisher: Deutsch
Published: 1981
Place of publication: Thun; Frankfurt am Main
Language: ger
Number of pages: 185
Subjects: Marketing -- Germany (West) -- Management.; Branch stores -- Germany (West) -- Management.; Retail trade -- Germany (West) -- Management.
Notes: Bibliography: p. i-xii (2nd group)