Managing the marketing research function
By: written by Lee Adler, Charles S. Mayer.
Contributors: Mayer, Charles S., joint author.
Series: Monographs series - American Marketing Association ;; #5
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 172
Subjects: Marketing research.
Notes: Bibliography: p. 170-172.