Bigwig Briefs
Subtitle: Guerrilla Marketing - The Best of Guerrilla Marketing (Bigwig Briefs)
Publisher: Tandem Library
Published: March 2002
Language: eng
Format: Hardcover
ISBN-13: 9780613924061
Subjects: Business & Economics; Marketing - General; Business / Economics / Finance
First sentence: Guerrilla marketing is pursuing conventional goals using unconventional means.