The interaction of manufacturer and retailer expenditure on image
By: by Lisa Finneran.
Contributors: St. Patrick's College (Maynooth, Ireland). Department of Economics.
Series: Working papers series (Maynooth College. Department of Economics) -- N63/04/96
Publisher: Maynooth College, Department of Economics
Published: 1996
Place of publication: Maynooth, Co Kildare
Language: eng
Number of pages: 20
Subjects: Retail trade -- Mathematical models.; Advertising -- Mathematical models.
Notes: Includes bibliographical references.