Why we fail
Subtitle: learning from experience design failures
By: Victor Lombardi
Publisher: Rosenfeld Media
Published: 2013
Place of publication: Brooklyn, N.Y
Language: eng
Number of pages: 232
ISBN-13: 9781933820170
Subjects: Business failures; Product design
Description: "Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.
Notes: "Foreword by Don Norman." -- Cover.

Includes bibliographical references (p. [201]-214) and index.