Marketing-Rechts-Management
Subtitle: Rechtsprobleme des Marketing und ihre kooperative Bewältigung durch Rechtsexperten und Marketingmanager in der Praxis industrieller Untersuchungen
By: von Dieter Ahlert.
Series: Marketing, Recht, Wettbewerb
Publisher: C. Heymann
Published: 1988
Place of publication: Köln
Language: ger
Number of pages: 713
Subjects: Marketing -- Germany (West) -- Management.; Marketing -- Law and legislation -- Germany (West)
Notes: Includes bibliographical references (p. 677-703).
Includes index.