Von der Reklame zum Marketing
Subtitle: Geschichte der Wirtschaftswerbung in Deutschland
By: Dirk Reinhardt.
Publisher: Akademie Verlag
Published: 1993
Place of publication: Berlin
Language: ger
Number of pages: 492
Subjects: Advertising -- Germany -- History -- 19th century.; Advertising -- Germany -- History -- 20th century.
Notes: Includes bibliographical references (p. [449]-484) and index.
Originally presented as the author's thesis (doctoral)--Universität Münster, 1991.