Advertising, sales promotion, and public relations: organizational alternatives
Subtitle: A survey
By: By David L. Hurwood and Earl L. Bailey
Contributors: Bailey, Earl L., 1924-2003
Series: Experiences in marketing management -- no. 16; Experiences in marketing management -- no. 16.
Publisher: [National Industrial Conference Board]
Published: 1968
Place of publication: New York]
Language: eng
Number of pages: 166
Subjects: Advertising; Sales promotion; Public relations