Successful television and radio advertising
By: [by] Gene F. Seehafer [and] Jack W. Laemmar.
Contributors: Laemmar, Jack William, 1910- joint author.
Series: McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1959
Place of publication: New York
Language: eng
Number of pages: 648
Subjects: Radio advertising; Television advertising
Notes: Successor to the authors' Successful radio and television advertising, published in 1951.