Optimal combinations of number of items and number of points in rating scales
By: by Moshe M. Givon and Zur Shapira.
Contributors: Shapira, Zur.
Series: Paper ;; no. 745; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 745.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1980
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 14
Subjects: Consumers -- Mathematical models.; Marketing research -- Mathematical models.
Notes: Includes bibliography.