What kids buy and why
Subtitle: the psychology of marketing to kids
By: Dan S. Acuff with Robert H. Reiher.
Contributors: Reiher, Robert H.
Edition: 1st Simon & Schuster paperback ed.
Publisher: Free Press
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 206
Subjects: Child consumers; New products; Child development; Cognition in children
Notes: Includes bibliographical references (p. 195-197) and index.