Why People Don't Buy Things
Subtitle: Five Proven Steps to Connect With Your Customers and Dramatically Increase Your Sales
Publisher: Perseus Books
Published: October 1998
Language: eng
Format: Hardcover
Number of pages: 198
ISBN-13: 9780738200125
Subjects: Sales & marketing; Marketing Research; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - Techniques; Marketing - General; Selling
First sentence: Remember the last time you lost a sale to a competitor when you clearly had a better product and the right price?