Analyzing media messages
Subtitle: using quantitative content analysis in research
By: Daniel Riffe, Stephen Lacy, Frederick G. Fico.
Contributors: Lacy, Stephen, 1948-; Fico, Frederick.
Series: LEA's communication series
Publisher: Erlbaum
Published: 1998
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 208
Subjects: Content analysis (Communication); Mass media -- Research -- Methodology.; Mass media -- Statistical methods.
Description: Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content.

The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail. With this volume, they offer a comprehensive as well as comprehensible guide for scholars and students doing research in mass communication and throughout the social and behavioral science disciplines.
Notes: Includes bibliographical references (p. 193-200) and indexes.