Marketing strategies for Central and Eastern Europe
By: edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Contributors: Arnold, Stewart.; Chadraba, Petr.; Springer, Reiner.; Conference on Marketing Strategies for Central & Eastern Europe (6th : 1998 : Vienna, Austria)
Publisher: Ashgate
Published: 2001
Place of publication: Aldershot; Burlington, VT
Language: eng
Number of pages: 306
Subjects: Marketing -- Europe, Eastern -- Congresses.; Export marketing -- Europe, Eastern -- Congresses.; Investments, Foreign -- Europe, Eastern -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.
"This book is based on the proceedings of the 6th annual Conference on Marketing Strategies for Central & Eastern Europe held from 2 to 4 December 1998 in Vienna, Austria"--P. x.