Broadcast and cable selling
By: Charles Warner, Joseph Buchman.
Contributors: Buchman, Joseph.
Edition: 2nd ed.
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1991
Place of publication: Belmont, Calif
Language: eng
Number of pages: 447
Subjects: Selling -- Broadcast advertising.
Notes: Includes bibliographical references and index.