Strategic marketing
Subtitle: planning and control
Contributors: Ensor, John; Ashford, Ruth
Edition: 3rd ed. / Graeme Drummond, John Ensor, Ruth Ashford.
Publisher: Butterworth-Heinemann
Published: 2008
Place of publication: Amsterdam; London
Language: eng
Number of pages: 332
ISBN-13: 9780750682718
Subjects: Marketing; Strategisches Management; Planning; Management; Decision making
Notes: Previous ed.: 2001.

Includes bibliographical references and index.