Essentials of marketing
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1988
Place of publication: Homewood, Ill
Language: eng
Number of pages: 512
Subjects: Marketing.
Notes: Bibliography: p. 475-491.
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed.
System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later.
Includes index.