Market intelligence dissemination across functional boundaries
By: Elliot Maltz, Ajay K. Kohli
Contributors: Kohli, Ajay K.
Series: Report no. 95-115; Report (Marketing Science Institute) -- no. 95-115
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Communication in marketing; Communication in management; Business intelligence; Marketing; Management
Notes: "Working paper."

"November 1995."

Includes bibliographical references (p. 37-41)