Small group theory and marketing research
By: [by] Harry L. Davis and Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- 548-71; Working paper (Sloan School of Management) -- 548-71.
Publisher: M.I.T.]
Published: 1971
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 79
Subjects: Small groups.; Marketing research.