Rethinking Marketing
Subtitle: The Entrepreneurial Imperative
Edition: 1 edition
Publisher: Prentice Hall
Published: January 12, 2008
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780132393898
Subjects: Sales & marketing; Marketing; Business & Economics; Small Business/Entrepreneurship; Business/Economics; Business & Economics / Entrepreneurship; Entrepreneurship; Marketing - General; Management