Which ad pulled best?
By: Philip Ward Burton, Scott C. Purvis.
Contributors: Burton, Philip Ward, 1910-; Purvis, Scott C.
Edition: 6th ed.
Publisher: NTC Business Books
Published: 1991
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 140
Subjects: Advertising.
Notes: Includes index.