A model of marketing implementation
By: by Thomas V. Bonoma
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- 9-784-040
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1984
Place of publication: Boston, MA
Language: eng
Number of pages: 15
Subjects: Marketing -- Mathematical models
Notes: "January 1984."

Bibliography: p. 15