Public Information Campaigns and Opinion Research
Subtitle: A Handbook for the Student and Practitioner
Contributors: Hans-Dieter Klingemann (Editor); Andrea Roemmele (Editor)
Edition: 1 edition
Publisher: Sage Publications Ltd
Published: January 2002
Language: eng
Format: Paperback
Number of pages: 194
ISBN-13: 9780761964322
Subjects: POLITICS & GOVERNMENT; Communication; Business & Economics; Business / Economics / Finance; Business/Economics; Public opinion polls; Political campaigns; Advertising & Promotion; Language Arts & Disciplines / Communication; Advertising, Political; Public Relations
First sentence: The characterization of modern societies as 'information societies' has become commonplace when recent technological developments and the future of our social environment are discussed.