The complete direct mail list handbook
Subtitle: everything you need to know about lists and how to use them for greater profit
By: Ed Burnett.
Publisher: Prentice Hall
Published: 1988
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 744
Subjects: Mailing lists -- Handbooks, manuals, etc; Advertising, Direct-mail -- Handbooks, manuals, etc; Direct marketing -- Handbooks, manuals, etc
Notes: Includes index.