Practical Advertising and Publicity
Subtitle: Effective Promotion of Products and Services to Industry and Commerce
Edition: Rev Sub edition
Publisher: Mcgraw-Hill
Published: July 1989
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9780077070793
Subjects: Advertising; Sales promotion; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Advertising, Industrial; Publicity