Marketplace lifestyles in an age of social media
Subtitle: theory and methods
By: Lynn R. Kahle and Pierre Valette-Florence
Contributors: Valette-Florence, Pierre
Publisher: Routledge
Published: 2015
Place of publication: London; New York
Language: eng
Number of pages: 307
ISBN-13: 9781315702520
Subjects: Lifestyles; Psychological aspects; Imagery (Psychology); Internet marketing; Social media
Notes: Originally published 2012 by M.E. Sharpe.

Includes bibliographical references and index.
Table of contents: title: 1. Origins and definitions; title: 2. Methodological approaches centered on values; title: 3. Traditional approaches focusing on attitudes and activities; title: 4. French approaches; title: 5. The analysis of products, goods, and services purchased by the consumer; title: 6. Fields of application of lifestyles; title: 7. Problems and critiques raised by studies of lifestyles; title: 8. New methodological and conceptual proposals; title: 9. Social media and a theory and method for future research; title: 10. General conclusions.