Dartnell's Marketing Manager's Handbook
Contributors: Sidney J. Levy (Editor); George R. Frerichs (Editor); Howard L., M.D. Gordon (Editor)
Edition: 3rd Rep edition
Publisher: Dartnell Corp.
Published: April 1998
Language: eng
Format: Paperback
Number of pages: 1432
ISBN-13: 9780850133141
Subjects: Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Management - General