Konstruktion von Erlebniswelten
Subtitle: Kommunikations- und Marketing-Strategien bei Camel und Greenpeace
By: von Dirk-Mario Boltz.
Publisher: Vistas
Published: 1994
Place of publication: Berlin
Language: ger
Number of pages: 172
Subjects: R.J. Reynolds Tobacco Company -- Public relations -- Case studies.; Greenpeace International -- Public relations -- Case studies.; Tobacco industry -- Public relations -- Case studies.; Green movement -- Public relations -- Case studies.
Notes: Includes bibliographical references (p. 138-147).