From Altoids to Zima
Subtitle: The Surprising Stories Behind 125 Famous Brand Names
Publisher: Fireside
Published: November 2, 2004
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780743257978
Subjects: Public relations; Reference works; Business History; Product Management; Pop Arts / Pop Culture; Reference; General; Popular Culture - General; Reference / General; Brand name products
First sentence: Henderson William Brand had a tough audience.