Unmarketing
Subtitle: everything has changed and nothing is different
By: Scott Stratten, Alison Kramer
Contributors: Stratten, Alison, author
Edition: Second edition.
Publisher: Wiley
Published: 2017
Language: eng
Number of pages: 290
ISBN-13: 9781119335009
Subjects: Viral marketing; Relationship marketing
Other titles: Un marketing
Description: Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.
Notes: "Stop marketing. Start engaging" has been crossed out in the title page and cover.

Includes bibliographical references and index.