The 86 Percent Solution
Subtitle: How to Succeed in the Biggest Market Opportunity of the 21st Century
Publisher: Wharton School Publishing
Published: September 14, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780131489073
Subjects: Business strategy; International business; International finance; Sales & marketing management; International Business Administration; Economic Conditions; Export Trade; Business & Economics; Business / Economics / Finance; International - General; Business/Economics; Exports & Imports; Corporate Finance; Business & Economics / Systems & Planning; International business enterprises; Developing countries; Export marketing
First sentence: With growth slow at home, Procter &amp; Gamble (P&amp;G) stormed out of Cincinnati to increase its presence in India in 2004, slashing prices on detergents, shampoos, and other products.