Marketing-Prognosemodelle
Subtitle: quantitative Grundlagen d. Marketing
By: H. Meffert, H. Steffenhagen, [unter Mitarb. von Hartmut Frohnert u. Frank Jäger].
Contributors: Steffenhagen, Hartwig, joint author.
Edition: 1. Aufl.
Publisher: Poeschel
Published: 1977
Place of publication: Stuttgart
Language: ger
Number of pages: 298
Subjects: Marketing -- Mathematical models.
Notes: Bibliography: p. 277-288.
Includes index.