Getting Partnering Right
Subtitle: How Market Leaders Are Creating Long-Term Competitive Advantage
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 1, 1995
Language: eng
Format: Hardcover
Number of pages: 237
ISBN-13: 9780070517820
Subjects: Sales & marketing; Partnership; Competition; Marketing; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Interorganizational relations; Advertising & Promotion; Management - General; Business & Economics / Management; Strategic alliances (Business)
First sentence: Open almost any recent business book.