"Enhancing memory of the brand and creating positive associations." To what extent does this quote apply in the case of FMCGs within the five to twelve year olds target audience?.
Contributors: Quinton, Sarah.; Oxford Brookes University. Business School.
Publisher: Oxford Brookes University
Published: 2003
Place of publication: Oxford
Language: eng
Notes: Thesis (B.A.) - Oxford Brookes University, Oxford, 2003.