Criatividade
Subtitle: a formulação de alternativas em marketing
By: [por] Roberto Duailibi [e] Harry Simonsen, Jr. Design: Petit Zaragoza.
Contributors: Simonsen Júnior, Harry, joint author.
Publisher: Co-Edição Editôra Abril e McGraw Hill do Brasil
Published: 1971
Place of publication: [São Paulo]
Language: por
Number of pages: 192
Subjects: Marketing.; Creative ability.
Notes: Bibliography: p. 188-190.
"Régua heurística" in pocket.