Marketing in higher education
By: Stanley M. Grabowski
Contributors: ERIC Clearinghouse on Higher Education
Series: AAHE-ERIC/Higher Education Research report ; no. 5, 1981
Publisher: American Association for Higher Education
Published: 1981
Place of publication: Washington, D.C
Language: eng
Number of pages: 41
Subjects: College students -- United States -- Recruiting; College publicity -- United States; Universities and colleges -- Public relations; Marketing; Universities and colleges -- Administration
Notes: "Prepared by ERIC Clearinghouse on Higher Education, the George Washington University."

Bibliography: p. 35-39