Innovative B2B marketing
Subtitle: new models, processes and theory
By: Simon Hall
Published: 2017
Language: eng
Number of pages: 287
ISBN-13: 9780749480806
Subjects: Industrial marketing; Telemarketing
Other titles: Innovative business-to-business marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to business marketing; title: Developing your marketing strategy; title: The new marketing mix; title: B2B marketing strategy and planning; title: Improve B2Bb2b customer-centric marketing; title: Business customers and buying behaviours; title: Acquisition marketing; title: Retention and loyalty marketing; title: C-suite marketing; title: From product to solutions marketing; title: B2B influencer marketing; title: Transform through content and digital marketing; title: Digital and content marketing; title: Digital marketing strategy and planning; title: B2B digital marketing channels; title: Content marketing; title: B2B social media marketing; title: B2B brand building; title: Collaborating with channel partners; title: The modern B2B channel landscape; title: Marketing to channel partners and enabling them; title: Marketing through channel partners; title: Channel marketing strategy and control; title: Optimizing marketing execution; title: Sales and marketing alignment; title: Account-based marketing; title: Lead generation; title: Modern B2B events marketing; title: Modern marketing operations; title: Index.