How to Win Campaigns
Subtitle: 100 Steps to Success
Publisher: Earthscan Publications Ltd.
Published: May 2005
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9781853839627
Subjects: Political campaigning & advertising; Public Relations; Business/Economics; Business & Economics; Business / Economics / Finance; Social marketing; Publicity; Advertising & Promotion; Business & Economics / Public Relations; Communication in social action; Persuasion (Psychology); Social action