Winning marketing techniques
Subtitle: an introduction to marketing for information professionals : a self-study program
By: by Sharon Dean.
Contributors: Special Libraries Association.
Publisher: Special Libraries Association
Published: 1990
Place of publication: Washington, DC
Language: eng
Number of pages: 64
Subjects: Libraries -- Public relations -- United States.; Information services -- Public relations -- United States.; Information services -- United States -- Marketing.; Libraries -- United States -- Marketing.
Notes: Includes bibliographical references (p. 59-60).