Television and Political Advertising: Volume I: Psychological Processes Volume Ii
Subtitle: Signs, Codes, and Images (Television and Political Advertising)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: October 1, 1991
Language: eng
Format: Hardcover
Number of pages: 376
ISBN-13: 9780805806557
Subjects: Media Studies; POLITICS & GOVERNMENT; Psychology; Psychological aspects; Mass Communication Media And Politics; Business / Economics / Finance; Advertising & Promotion; Mass Media - General; Performing Arts / Mass Media; Advertising, Political; Television in politics