Advertising principles and problems
By: by Charles J. Dirksen and Arthur Kroeger.
Contributors: Kroeger, Arthur, 1908- joint author.
Edition: Rev. ed.
Publisher: R.D. Irwin
Published: 1964
Place of publication: Homewood, Ill
Language: eng
Number of pages: 732
Subjects: Advertising.
Notes: Bibliography: p. 708-718.