Network radio ratings, 1932-1953
Subtitle: a history of prime time programs through the ratings of Nielsen, Crossley and Hooper
By: Jim Ramsburg
Publisher: McFarland & Company, Inc., Publishers
Published: 2012
Place of publication: Jefferson, N.C
Language: eng
ISBN-13: 9780786445585
Subjects: Rating; Radio programs
Description: "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
Notes: Includes bibliographical references and index.