The development of marketing management
Subtitle: the case of the USA, c. 1910-1940
By: Kazuo Usui.
Series: The history of retailing and consumption
Publisher: Ashgate
Published: 2008
Place of publication: Aldershot, England; Burlington, VT
Language: eng
Number of pages: 166
ISBN-13: 9780754606062
Subjects: Marketing -- United States -- Management -- History -- 20th century; Marketing -- United States -- History -- 20th century; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references (p. [131]-162) and index.
Table of contents: title: An archetype of marketing management : Butler's ideas and their background; title: Scientific management and sales management : the McDonaldization of sales activities; title: Scientific management and marketing management : 'science in business' for marketing; title: 'Merchandising' as a missing concept in the history of marketing management thought; title: The redesign movement and development of product policy : a meeting of marketers and industrial designers; title: Development of the idea of channel selection and distribution structure between the two World Wars; title: Concluding remarks.