A New Brand World
Subtitle: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Publisher: Penguin (Non-Classics)
Published: February 25, 2003
Language: eng
Number of pages: 240
ISBN-13: 9780142001905
First sentence: Nearly every time my telephone rings lately, it's the mother of a teenage girl who is confused, upset, or absolutely frantic about the state of her daughter's social life-her friends, her attitude, her boyfriend, her secrecy, her nightlife.