Creating market focus
Subtitle: a marketing planning process to compete and win
By: by R.A. More and T.H. Deutscher.
Contributors: Deutscher, T. H.; University of Western Ontario (Western Business School)
Series: Working paper series / University of Western Ontario -- No.93-04; Working paper series -- No.93-04.
Publisher: Western Business School, University of Western Ontario
Published: 1993
Place of publication: London,Ontario
Language: eng