An American's guide to doing business in India
Subtitle: a practical guide to achieving success in the Indian market
By: Eugene M. Makar.
Publisher: Adams Business
Published: 2008
Place of publication: Avon, Mass
Language: eng
Number of pages: 264
ISBN-13: 9781598692112
Subjects: International business enterprises -- India; Investments, Foreign -- India; Joint ventures -- India; India -- Commerce -- United States; United States -- Commerce -- India
Notes: "Negotiating contracts and agreements, understanding culture and customs, marketing products and services."

Includes index.
Table of contents: title: India in the twenty-first century; title: Pioneers or competitors?; title: Cultural values; title: Social conventions; title: Market-success factors; title: Current business climate; title: Significant business issues; title: Finding the opportunities; title: Establishing a presence in India; title: Market research; title: Financing the investment; title: Export financing; title: Countertrade strategies in India.