About face
Subtitle: the secrets of emotionally effective advertising
By: Dan Hill
Publisher: Kogan Page
Published: 2010
Place of publication: London; Philadelphia
Language: eng
Number of pages: 196
ISBN-13: 9780749457570; 9780749459239
Subjects: Psychological aspects; Decision making; Advertising; Emotions; Research
Notes: Includes bibliographical references (p. [175]-183) and index.
Table of contents: title: Get physical; title: Keep it simple; title: Keep it close to home; title: Focus on faces; title: Make it memorable; title: Relevancy drives connection; title: Always sell hope; title: Don't lead with price; title: Mirror the target market's values; title: Believability sticks.