Relentless
Subtitle: the Japanese way of marketing
By: Johny K. Johansson and Ikujiro Nonaka
Contributors: Nonaka, Ikujirō, 1935-
Edition: 1st pbk. ed.
Publisher: HarperBusiness
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 198
ISBN-13: 9780887308604
Copyright date: 1996
Subjects: Marketing; Export marketing
Notes: Includes bibliographical references (p. 181-185) and index.