Advertising
Subtitle: principles and management cases
By: Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia.
Contributors: Kroeger, Arthur, 1908-; Nicosia, Francesco M.
Edition: 6th ed.
Publisher: R.D. Irwin
Published: 1983
Place of publication: Homewood, Ill
Language: eng
Number of pages: 622
Subjects: Advertising.; Advertising -- Case studies.
Notes: Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.
Includes indexes.