That's our new ad campaign-- ?
Subtitle: a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads
By: Dick Wasserman.
Publisher: Lexington Books
Published: 1988
Place of publication: Lexington, Mass
Language: eng
Number of pages: 188
Subjects: Advertising campaigns -- Evaluation.
Notes: Includes bibliographies and index.