Advertising expenditure and aggregate consumption in Britain and Germany
Subtitle: an analysis of causality
By: Nicholas Wilsonand Brian T. Sturgess.
Contributors: Sturgess, Brian.
Series: Discussion paper / International Institute of Management -- 83/31
Publisher: International Institute of Management
Published: 1983
Place of publication: Berlin(West)
Language: eng
Notes: Paper prepared for the 10th EARIE Conference, Bergen, 1983:preliminary draft.