Advertising
By: John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler.
Contributors: Winter, Willis L.; Zeigler, Sherilyn K.
Edition: 5th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 545
Subjects: Advertising.
Notes: Includes bibliographies and index.