Macro-marketing, new steps on the learning curve
Subtitle: proceedings of the third Macro-marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978
By: edited by George Fisk and Robert W. Nason
Contributors: Fisk, George, 1922-; Nason, Robert White, 1939-; University of Colorado. Business Research Division
Publisher: Business Research Division, Graduate School of Business Administration, University of Colorado
Published: 1979
Place of publication: Boulder, Colo
Language: eng
Number of pages: 421
Subjects: Marketing -- Social aspects -- Congresses; Marketing -- Congresses
Notes: Includes bibliographies