Social Marketing
Subtitle: Influencing Behaviors for Good
Edition: Third Edition edition
Publisher: Sage Publications, Inc; Sage Publications
Published: December 17, 2007
Language: eng
Format: Paperback
Number of pages: 456
ISBN-13: 9781412956475
Subjects: Sales & marketing; Education; Business / Economics / Finance; Marketing - General; Guidance & Orientation; Behavior modification; Social marketing