Salesmanship
By: by Ben R. Vardaman and Griffin M. Lovelace, assisted by I. C. S. staff
Contributors: Lovelace, Griffin M., 1876- joint author; Wood, Ralph L., joint author; Fletcher, William L. (William Leroy), 1890- joint author; Lovelace, Griffin M., 1876-1968, author
Publisher: International Textbook Co.
Published: 1936
Place of publication: Scranton, Pa
Language: eng
Subjects: Sales personnel; Selling
Notes: Vol. 6 by Ralph L. Wood and William L. Fletcher.
Table of contents: title: v. 1. Essentials of modern salesmanship. Mental efficiency. Physical efficiency.; title: v. 2. Study of the customer. Study of the commodity.; title: v. 3. Beginning the sale. The presentation, and closing the sale.; title: v. 4. The sales talk. The salesman's language.; title: v. 5. Meeting sales objections. Argument and suggestion in salesmanship.; title: v. 6. Sales management. How to sell your services.