Government Marketing
Subtitle: Theory and Practice (Praeger Series in Public and Nonprofit Sector Marketing)
Contributors: Michael P. Mokwa (Editor); Steven E. Permut (Editor)
Publisher: Praeger Publishers
Published: May 15, 1981
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780275906856
Subjects: Central government; Political structure & processes; Sales & marketing; Marketing +; Public Administration; Political Science; Politics / Current Events; Politics/International Relations; Public Affairs & Administration; Public Policy - General; Political Science / Public Policy; Government marketing