Corporate social responsibility
Subtitle: new product success or failure?
By: Gordon F. Bloom.
Series: Sloan School of Management. Working paper -- no.720-74; Working paper (Sloan School of Management) -- 720-74.
Publisher: M.I.T. Alfred P. Sloan School of Management
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27