Capabilities for forging customer relationships
By: George S. Day
Contributors: Marketing Science Institute
Series: Report -- no. 00-118; Report (Marketing Science Institute) -- no. 00-118
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 33
Subjects: Customer relations; Relationship marketing
Notes: "Working paper."

Includes bibliographical references (p. 29-33)