Trademark Valuation (Intellectual Property Series (John Wiley & Sons).)
Publisher: Wiley
Published: November 22, 1996
Language: eng
Number of pages: 293
ISBN-13: 9780471141129
First sentence: A valuation of trademarks must always be made with the realization that trademarks achieve their highest and best use in combination with other assets.
Description: Gordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance.

Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark.