Price policies and practices
Subtitle: a source book in readings
By: [by] Donald F. Mulvihill [and] Stephen Paranka.
Contributors: Paranka, Stephen, joint author.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 333
Subjects: Pricing
Notes: Bibliographical footnotes.