Broadening the concept of consumer behavior
Subtitle: [papers
By: compiled by] Gerald Zaltman and Brian Sternthal.
Contributors: Zaltman, Gerald.; Sternthal, Brian.
Publisher: Association for Consumer Research
Published: 1975
Place of publication: [Atlanta]
Language: eng
Number of pages: 150
Subjects: Consumers -- United States.
Notes: Includes bibliographies.