Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
By: [by] David B. Montgomery and Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 408-69; Working paper (Sloan School of Management) -- 408-69.
Publisher: M.I.T.
Published: 1969
Place of publication: Cambridge
Language: eng
Number of pages: 18
Subjects: Market surveys.; Consumers -- Attitudes.