Marketing Stripped Bare
Subtitle: An Insider's Guide to the Secret Rules
Contributors: John Stubbs (Foreword)
Publisher: Kogan Page
Published: June 2003
Language: eng
Format: Paperback
Number of pages: 156
ISBN-13: 9780749439972
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
Description: "By stripping marketing down to its bare essentials you learn: how marketing works; what marketing people actually do; why marketing is essential for business success; and what's hot in marketing." "Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is."--Jacket.