How many dollars for industrial advertising?
Subtitle: research in progress (ADVISOR Project)
By: [by] Gary L. Lilien.
Edition: Rev. ed.
Series: M.I.T. Alfred P. Sloan School of Management. Working paper -- 735-74A; Working paper (Sloan School of Management) -- 735-74A.
Publisher: M.I.T.]
Published: 1974
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 17
Subjects: Advertising, Industrial.