Pricing, online marketing behavior, and analytics
By: Giampaolo Viglia, Research Fellow, University of Eastern Piedmont, Italy
Edition: First edition.
Series: Palgrave pivot; Palgrave pivot
Publisher: Palgrave Macmillan
Published: 2014
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 106
ISBN-13: 9781137413253; 9781137413277; 9781137413260
Subjects: Internet marketing
Notes: Includes bibliographical references (pages 90-100) and index.