Keeping customers for life
Subtitle: how and why the spa business can and does, build a lifetime relationship with customers, delivering personalised experience and service.
Contributors: Harrison, Aileen.; Oxford Brookes University. Business School.
Publisher: Oxford Brookes University
Published: 2002
Place of publication: Oxford
Language: eng
Notes: Thesis (M.B.A.) - Oxford Brookes University, Oxford, 2002.