Marketing thought around the world
Subtitle: proceedings : 20th EuropeanMarketing Academy Conference, 21-23 May 1991.
Contributors: University College Dublin. Department of Marketing.; Michael Smurfit Graduate School of Business.
Series: EMAC 1991
Publisher: University College Dublin, Department of Marketing; Michael  Smurfit Graduate School of Business
Published: 1991
Place of publication: Dublin
Language: eng
Subjects: Marketing.