Managing channels of distribution
By: Kenneth Rolnicki.
Publisher: AMACOM
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 266
Subjects: Marketing channels -- Management.
Description: This "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), and, most importantly, the channel design sequence.

From basic concepts such as what the various channels of distribution are and why you use them to intricate issues like channel selection criteria, market coverage strategies, and channel candidate enticements, Managing Channels of Distribution gives you all the information you need to plan, implement, and manage a successful channel of distribution network.
Notes: Includes index.