Critical marketing studies
By: edited by Mark Tadajewski and Pauline Maclaran.
Contributors: Tadajewski, Mark.; Maclaran, Pauline.
Series: SAGE library in marketing
Publisher: SAGE
Published: 2009
Place of publication: London
Language: eng
ISBN-13: 9781847875709
Subjects: Marketing; Consumer behavior; Marketing research
Other titles: Development of critical perspectives in marketing.; Theoretical and empirical perspectives in critical marketing studies.; Marketing, ethics and society: criticial reflections.
Notes: Includes bibliographical references.
Table of contents: title: v. 1. The development of critical perspectives in marketing; title: v. 2. Theoretical and empirical perspectives in critical marketing studies; title: v. 3. Marketing, ethics and society: criticial reflections.