Competitive social media marketing strategies
By: Gordon Bowen and Wilson Ozuem, editors
Publisher: Business Science Reference; IGI Global; Business Science Reference, an Imprint of IGI Global
Published: 2016
Place of publication: Hershey, PA
Language: eng
Number of pages: 317
ISBN-13: 9781466697768; 9781466697775
Subjects: Social aspects; Social media; Online social networks; Internet marketing; Marketing
Description: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Notes: Includes bibliographical references and index.