Cross-functional product development teams and the innovativeness of new consumer products
By: Rajesh Sethi, Daniel C. Smith, and C. Whan Park
Contributors: Marketing Science Institute
Series: Working paper series -- no. 01-112; Report (Marketing Science Institute) -- no. 01-112
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 15
Subjects: New products; Product management; Design, Industrial
Notes: Includes bibliographical references (p. 14-15)