The price advantage
By: Michael V. Marn, Eric V. Roegner, Craig C. Zawada
Contributors: Roegner, Eric V.; Zawada, Craig C.
Publisher: John Wiley & Sons
Published: 2004
Place of publication: Hoboken, N.J
Language: eng
Format: [electronic resource] /
Number of pages: 288
ISBN-13: 9780471690023
Subjects: Sales & Selling; Management; Pricing; BUSINESS & ECONOMICS
Description: The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Pricing Fundamentals; title: Introduction; title: The Three Levles of Price Management; title: Exploring the Levels; title: Transaction; title: Product/Market Strategy; title: Industry Strategy; title: Special Topics; title: New Product Pricing; title: Solutions, Bundles, and Other Packaged Offerings; title: Unique Events; title: Postmerger Pricing; title: Price Wars; title: Expanding the Boundaries; title: Technology-Enabled Pricing; title: Legal Issues; title: Bringing It Together; title: Pricing Architecture; title: Driving Pricing Change; title: The Monarch Battery Case; title: Epilogue.