Investigación en mercadotecnia
Subtitle: sistemas de información y toma de decisiones
By: Bertram Schoner, Kenneth P. Uhl ; versión española Amanda Vidal Lorandi ; revisión Irma Sanchez Bretherton.
Contributors: Uhl, Kenneth Paul.
Edition: 2.a edición.
Publisher: Editorial Limusa
Published: 1979
Place of publication: México, D.F
Language: spa
Notes: Translated from the 2nd English ed. published as 'Marketing research, information systems and decision making', John Wiley, 1975.