Ascending the Value Spiral
Subtitle: From Insight to Innovation (Response Books)
Publisher: Sage Publications Pvt. Ltd
Published: September 2002
Language: eng
Format: Paperback
Number of pages: 280
ISBN-13: 9780761996460
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Competition, International; India; Marketing; New products; Technological innovations