Reverse psychology marketing
Subtitle: the death of traditional marketing and the rise of the new "pull" game
By: Indrajit Sinha, Thomas Foscht
Contributors: Foscht, Thomas
Publisher: Palgrave MacMillan
Published: 2007
Place of publication: Baskingstoke [England]; New York
Language: eng
Number of pages: 198
ISBN-13: 9780230507548
Subjects: Marketing -- Psychological aspects; Marketing -- Social aspects
Notes: Includes index