New Meanings for Marketing in a New Millennium
Subtitle: Proceedings of the 2001 Academy of Marketing Science  Annual Conference
Publisher: Springer
Published: Nov 11, 2014
Format: hardcover
Number of pages: 302
ISBN-13: 9783319119267
Notes: Source title: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in ... of the Academy of Marketing Science)