The insider's guide to franchising
By: Bryce Webster.
Publisher: AMACOM
Published: 1986
Place of publication: New York, NY
Language: eng
Number of pages: 309
Subjects: Franchises (Retail trade) -- United States.; Franchises (Retail trade)
Notes: Bibliography: p. 296-298.
Includes index.
Table of contents: title: Franchising : debunking the myths; title: Are you ready to own a franchise?; title: Sizing up the golden goose; title: Location, location, location; title: Franchise contracts : small print can lead to big trouble; title: Financing fundamentals : know the true cost of starting a franchise; title: Firm footing : the first steps in setting up your franchise; title: On your own; title: but not alone; title: at last; title: Going strong : secrets of day-to-day successful operation; title: The win-win syndrome : keeping good relations with the franchisor; title: A shot in the arm : building your franchise with modern marketing techniques; title: Still the second sex : a realistic look at franchising and women; title: The ratings game : how to rate a franchise before you buy; title: The best franchises in the United States; title: Appendix: Sources of assistance and information.