Mapping innovation
Subtitle: a playbook for navigating a disruptive age
By: Greg Satell
Publisher: McGraw-Hill Education
Published: 2017
Language: eng
Number of pages: 215
ISBN-13: 9781259862250
Subjects: Diffusion of innovations; Technological innovations; Industrial Research; Management; New products
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: the "mother of all demos"; title: Innovation is never a single event; title: Innovation is combination; title: The innovation matrix; title: Developing new business models to disrupt the marketplace; title: Opening up innovation; title: Innovating the core: the 70/20/10 rule; title: Pursuing innovation at scale; title: Leveraging platforms to access ecosystems; title: A new era of innovation; title: Afterword: building your innovation playbook.