Cases to accompany Contemporary strategy analysis
By: Robert M. Grant.
Contributors: Grant, Robert M., 1948-
Edition: 6th ed.
Publisher: Blackwell Pub.
Published: 2008
Place of publication: Malden, MA
Language: eng
ISBN-13: 9781405163101
Subjects: Strategic planning -- Case studies; Decision making -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references.
Table of contents: title: Madonna; title: Laura Ashley Holdings plc : the battle for survival; title: The US airline industry in 2007; title: Ford and the world automobile industry in 2007; title: Wal-Mart stores inc., 2007; title: Manchester United : the Glaser takeover; title: Eastman Kodak : meeting the digital challenge; title: Organizational restructuring within the Royal Dutch/Shell Group; title: Harley-Davidson, Inc., 2007; title: Raisio and the launch of Benecol Margarine [A] and [B]; title: Rivalry in video games : Sony vs. Microsoft; title: Eni spa : building an international energy major; title: Birds Eye and the UK frozen food industry; title: Outback Steakhouse : going international; title: Euro Disney : from dream to nightmare, 1987-94; title: Richard Branson and the Virgin Group of companies in 2004; title: Jack Welch and the General Electric management system; title: Jeff Immelt at General Electric, 2001-06; title: AES Corporation : rewriting the rules of management.