Point of purchase communication
Subtitle: role of information search, store benefit and shopping involvement
By: Dwarika Prasad Uniyal, Piyush Kumar Sinha
Contributors: Sinha, Piyush Kumar
Series: Working paper -- W.P. no. 2009-11-07
Publisher: Indian Institute of Management
Published: 2009
Place of publication: Ahmedabad
Language: eng
Format: [microform] :
Number of pages: 43
Subjects: Advertising, Point-of-sale; Communication in marketing
Notes: Includes bibliographical references (p. 25-33).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2010. 1 microfiche Master microform held by: DLC.