Talk triggers
Subtitle: the complete guide to creating customers with word of mouth
By: Jay Baer and Daniel Lemin
Contributors: Lemin, Daniel, author
Publisher: Portfolio
Published: 2018
Language: eng
Number of pages: 258
ISBN-13: 9780525537274
Subjects: Marketing; Word-of-mouth advertising
Description: "Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says 'let me tell you about this perfectly adequate experience I had last night.' The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else"--
Notes: Includes bibliographical references (pages 239-252) and index.
Table of contents: title: Talk is cheap; title: Steer the conversation; title: Same is lame; title: Be remarkable; title: Be relevant; title: Be reasonable; title: Be repeatable; title: Talkable empathy; title: Talkable usefulness; title: Talkable generosity; title: Talkable speed; title: Talkable attitude; title: Gather internal insights; title: Get close to your customers; title: Create candidate talk triggers; title: Test and measure your talk triggers; title: Expand and turn on; title: Amplify your talk trigger; title: Create your next talk trigger.