Beyond the pale
Subtitle: the story of Sierra Nevada Brewing Co
By: Ken Grossman
Publisher: Wiley
Published: 2013
Language: eng
Number of pages: 248
ISBN-13: 9781118007365
Subjects: Sierra Nevada Brewing Co; Brewing industry; Brewers; Beer industry; Biography; History
Description: "Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream." --Publisher description.
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: A toaster, a dryer, and a glimpse of things to come; title: Chico; title: Pioneer days; title: Materials and ingredients; title: A bag full of dreams but empty pockets; title: To market, to market; title: Growing pains; title: Moving on up; title: The time of troubles; title: The Winchester Mystery Brewery; title: Fork in the road; title: Germinating a workforce; title: New millennium, new challenges; title: Doing the right thing; title: Good is not good enough; title: The future.