Social Marketing
Subtitle: Theoretical and Practical Perspectives (Advertising and Consumer Psychology)
Contributors: Marvin E. Goldberg (Editor); Martin Fishbein (Editor); Susan E. Middlestadt (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: May 1, 1997
Language: eng
Format: Hardcover
Number of pages: 456
ISBN-13: 9780805824995
Subjects: Advertising; Market research; Social issues; Social welfare & social services; Consumer Behavior - General; Advocacy Advertising; Consumer Behavior; Business & Economics; Business / Economics / Finance; Social marketing; Psychology; Public Relations; Marketing - General; Business & Economics / Consumer Behavior