Reader reactions to magazines
Subtitle: a study of the homemaker readers of six magazines.  [Conducted by Market Facts-New York, inc., in consultation with the Advertising Research Foundation.  Sponsored by Good housekeeping magazine.]
Contributors: Advertising Research Foundation; Good housekeeping magazine
Published: 1963
Place of publication: [New York]
Language: eng
Number of pages: 144
Subjects: Women's periodicals; Readership survey