Strategy search
Subtitle: a guide to marketing for chief executives and directors
By: Martin Christopher, Simon Majaro, Malcolm McDonald.
Contributors: Majaro, Simon.; McDonald, Malcolm.
Publisher: Gower
Published: 1987
Place of publication: Aldershot, Hants, England
Language: eng
Number of pages: 183
Subjects: Marketing.
Notes: Includes bibliographical references (p. [179]) and index.