Marketing channels
By: Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan.
Contributors: Ansary, Adel I.; Coughlan, Anne T.
Edition: 5th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1996
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 576
Subjects: Marketing channels.
Notes: Includes bibliographical references and indexes.