Practical Financial Management
Subtitle: A Guide for Today's Manager (Wiley Finance)
Publisher: Wiley
Published: January 6, 2003
Language: eng
Number of pages: 352
ISBN-13: 9780471236115
First sentence: PEOPLE START NEW BUSINESSES for a number of reasons, the most obvious of which is to make money to live on.
Description: "The author divides Practical Financial Management into two sections. The first covers such topics as: project evaluation based on the net present value concept, budget preparation for a commercial company, product pricing and capacity management in manufacturing, basics of financial reporting of economic results, using two formats, credit control, and cash management and fixed asset management in an inflationary environment.".

"The second section presents practical models of business optimization analysis and forecasting of demand, and concludes with a brief discussion of the overall business efficiency issues in terms of customer relationship, supply chain, and working capital management. The author takes a hands-on approach throughout, encouraging readers to test their understanding of the subject, rather than simply immersing them in abstract theories.

With the help of a CD-ROM with several carefully written Excel models that apply the book's conceptual material to real-world situations, readers will be able to analyze real figures and simulate the decision-making processes they experience in their own organizations.".

"Practical Financial Management also focuses on integrating the disparate departments of a business, specifically the sales and manufacturing functions. Too often, the author argues, these functions work independently of one another, communicating only through an exchange of prices during annual budget preparation.

Chapter 6 "Business Optimization Program," bridges the gap between these two functions in a company, offering a model that weaves the price elasticity of demand curves in sales with the transfer price sensitivity curves in manufacturing, creating a truly integrated business enterprise."--BOOK JACKET.