The art of strategic positioning for nonprofits
By: Thomas A. McLaughlin.
Publisher: John Wiley & Sons
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 245
ISBN-13: 9780471717492
Subjects: Nonprofit organizations -- Management.
Description: "Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century. ."--Publisher's website.
Notes: Includes index.