The McGraw-Hill guide to starting your own business
Subtitle: a step-by-step blueprint for the first-time entrepreneur
By: Stephen C. Harper.
Publisher: McGraw-Hill
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 203
Subjects: New business enterprises
Notes: Includes index.
Table of contents: title: Creating a new business; title: Identifying new business opportunities; title: The general overview and legal structure; title: Selecting the right target market; title: Product-service strategy and price strategy; title: Promotional strategy and physical distribution strategy; title: Determining your initial capital requirement; title: Projecting the financial status for the first years; title: Applying for a loan; title: Buying an existing business; title: Acquiring a franchise; title: Epilogue: Commencement; title: You've only just begun.