Business Planning
Subtitle: A Comprehensive Framework and Process
Publisher: Quorum Books
Published: October 30, 2001
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781567204759
Subjects: Business strategy; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Strategic Planning; Business & Economics / Management; Business planning; Entrepreneurship; Forecasting
First sentence: This chapter is a general introduction to the planning process, answering the questions what is the purpose of planning, what are its major benefits, how important is it to plan, what is a definition of planning, how is a plan organized, what is included, and who should do it and why?