The Idea of Political Marketing
Subtitle: (Praeger Series in Political Communication)
Contributors: Nicholas J. O'Shaughnessy (Editor); Stephan C.M. Henneberg (Editor)
Publisher: Praeger Publishers
Published: May 2002
Language: eng
Format: Textbook Binding
Number of pages: 272
ISBN-13: 9780275975951
Subjects: Communication Studies; Political campaigning & advertising; Sales & marketing; Business & Economics; Politics / Current Events; Business/Economics; Communication; Government - Comparative; Political Process - General; Language Arts & Disciplines / Communication; Marketing - General; Campaign management; Marketing; Political aspects
First sentence: There is growing interest in political marketing; not least because, as O'Shaughnessy (1990) warns in his examination of trends in the United States, serious questions arise about the impact of marketing on democracy itself.