Putting the public back in public relations
Subtitle: how social media is reinventing the aging business of PR
By: Brian Solis, Deirdre Breakenridge.
Contributors: Breakenridge, Deirdre.
Publisher: FT Press
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 352
Subjects: Public relations; Social media -- Economic aspects; Online social networks
Notes: Includes index.
Table of contents: title: What's wrong with PR?; title: PR 2.0 vs. public relations; title: PR 2.0 in a web 2.0 world; title: Traditional vs. new journalism; title: PR is about relationships; title: The language of new PR; title: Blogger relations; title: Social media releases (SMRS); title: VNR 2.0; title: Corporate blogging; title: Technology does not override the social sciences; title: Social networks : the online hub for your brand; title: Micromedia; title: New "marketing" roles; title: Community managers and customer service 2.0; title: Socialization of communication and service; title: The rules for breaking news; title: A new guide to metrics; title: Convergence : foldng PR 2.0 + PR 1.0 = PR and the communications prism.