Marketing and development
Subtitle: toward broader dimensions
By: editors: Erdoğan Kumcu, A Fuat Firat.
Contributors: Kumcu, Erdoğan.; Firat, A. Fuat.
Series: Research in marketing -- 4.
Publisher: JAI Press; Elsevier Limited
Published: 1988
Place of publication: Greenwich, CT
Language: eng
Number of pages: 343
Subjects: Marketing -- Developing countries.; Consumers -- Developing countries.
Notes: Includes bibliographical references.