My Revision Notes
Subtitle: AQA AS Business Second Edition
Publisher: Hodder Education Group
Published: 2015
Language: eng
Number of pages: 120
ISBN-13: 9781471841965
Subjects: Business; Study guides; Examinations
Table of contents: title: Cover; Book title; Contents; 1 What is business?; Understanding the nature and purpose of business; Understanding different business forms; Understanding that businesses operate within an external environment; 2 Managers, leadership and decision-making; Understanding management, leadership and decision-making; Understanding management decision-making; Understanding the role and importance of stakeholders; 3 Decision-making to improve marketing performance; Setting marketing objectives; Understanding markets and customers; Making marketing decisions: segmentation, targeting and positioning.; title: Making marketing decisions: using the marketing mix4 Decision-making to improve operational performance; Setting operational objectives; Analysing operational performance; Making operational decisions to improve performance: increasing efficiency and productivity; Making operational decisions to improve performance: improving quality; Making operational decisions to improve performance: managing inventory and supply chains; 5 Decision-making to improve financial performance; Setting financial objectives; Analysing financial performance; Making financial decisions: sources of finance.; title: Making financial decisions: improving cash flow and profits6 Decision-making to improve human resource performance; Setting human resource objectives; Analysing human resource performance; Making human resource decisions: improving organisational design and managing the human resource flow; Making human resource decisions: improving motivation and engagement; Making human resource decisions: improving employer-employee relations; Now test yourself answers.