Latino Boom!
Subtitle: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market
Publisher: Ballantine Books
Published: August 30, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780345482358
Subjects: Marketing; Target marketing; Hispanic Americans; Hispanic Americans In The U.S; Business & Economics; Business / Economics / Finance; Population; Business/Economics; Marketing - Research; Consumer Behavior - General; Business & Economics / Marketing / Research; United States; Ethnic Studies - Hispanic American Studies; Hispanic American consumers
Description: A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.