Relationship between partial and total responses to advertising with application to U.S. meats
By: by Henry W. Kinnucan and Oystein Myrland.
Contributors: Myrland, Oystein.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management.
Series: NICPRE -- 02-02.; R.B -- 2002-05.; NICPRE (Series) -- 02-02.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management) -- 2002-05.
Publisher: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University
Published: 2002
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 30
Subjects: Advertising -- Meat industry and trade -- United States.; Meat industry and trade -- United States.
Notes: Cover title.

"April 2002."

Includes bibliographical references (p. 26-30).

Also available on the World Wide Web.