influence of market orientation on channel relationships
Subtitle: a dyadic examination
By: Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker
Contributors: Simpson, Penny M.; Baker, Thomas L
Series: Working paper report -- no. 97-103; Report (Marketing Science Institute) -- no. 97-103
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Marketing channels; Marketing research; Marketing -- Management
Notes: "May 1997."

Includes bibliographical references (p. 35-41)