Events design and experience
By: Graham Berridge
Edition: 1st ed.
Series: Events management series; Events management series
Publisher: Butterworth-Heinemann
Published: 2007
Place of publication: Oxford; Burlington, MA
Language: eng
Format: [electronic resource] /
Number of pages: 296
ISBN-13: 9780080468112; 9780750664530
Subjects: Planning; SOCIAL SCIENCE; Special events; Customs & Traditions
Description: For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event? Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding. * Explores and analyses the event experience of the individual and how this can be 'controlled' by design. * Examines the differences between individual and group experiences and how to cater for each one * Uses case studies to analyse the 'how' and 'what' of event experiences such as business conventions, graduation and award ceremonies, Olympic and Commonwealth Games, London Fashion Week, Nike Fun Run and many more.
Notes: Includes bibliographical references (p. [281]-292) and index.

Description based on print version record.
Table of contents: title: Cover; title: Copyright page; title: Contents; title: Series editors; title: Series preface; title: Preface; title: List of figures; title: List of tables; title: List of case studies; title: Part One: Study of Events: Rationale; title: Chapter 1 Defining Events; title: Introduction; title: Defining events; title: Activity 1.1; title: Activity 1.2; title: Non-celebratory events; title: EMBOK; title: Understanding event characteristics; title: Stakeholders; title: Case study 1.1; title: Case study 1.2; title: Summary; title: Activity 1.3; title: Chapter 2 Event Management Literature; title: Introduction; title: Event organisation; title: Event impact; title: Events and design; title: EMBOK'S domain of design; title: Theming; title: Design: index references; title: Case study 2.1; title: Summary; title: Activity 2.1; title: Chapter 3 Events Industry; title: Introduction; title: The industry; title: The millennium; title: The Olympics; title: Conferences and exhibitions; title: Importance of events; title: Brand experiences; title: Longevity (UK); title: Visible events; title: Summary; title: Activity 3.1; title: Chapter 4 UK Events Education; title: Introduction; title: Emerging education; title: Non-academic workforce; title: Event degrees; title: Industry and academia; title: Summary; title: Activity 4.1; title: Part Two: Ideas of Experience and Design for Events; title: Chapter 5 Understanding Experiences; title: Introduction; title: Leisure experiences; title: Service encounter; title: Interaction; title: Experience meaning; title: Experiential properties; title: Servicescape; title: Tourism experiences; title: Motivation; title: Gaze and experience; title: Summary; title: Activity 5.1; title: Chapter 6 Understanding Design; title: Introduction; title: Activity 6.1; title: Case study 6.1; title: Consumer culture; title: Interaction design; title: Case study 6.2; title: Activity 6.2; title: Design as experience; title: Designing Events; title: Design and events revisited; title: Activity 6.3; title: Events and Design practice; title: Event design blueprint; title: Designing messages; title: Case study 6.3; title: Activity 6.4; title: Factors affecting Design in Events; title: Activity 6.5; title: Design and Pitching for the event; title: Case study 6.4; title: Creativity; title: Activity 6.6; title: Case study 6.5; title: Case study 6.6; title: Summary; title: Chapter 7 The Experience Industry and the Experience Economy; title: Introduction; title: Event marketing; title: Experience industry or economy?; title: Experience marketing; title: 4 Es; title: Staging experiences; title: Experiential theory; title: 4 Ps of experience: Parameters; title: People; title: Case study 7.1; title: Peripherals; title: Activity 7.1; title: PerInfoCom; title: 6 Ds of experience; title: Activity 7.2; title: The educational; title: Activity 7.3; title: Case study 7.2; title: The escapist; title: The esthetic [sic] [sic]; title: Activity 7.4; title: Authenticity; title: Venue experience; title: Activity 7.5; title: Experience infusers; title: Experience enhancers; title: Activity 7.6; title: Experience makers; title: Summary; title: Chapter 8 Experience Design; title: Introduction; title: Experience foresight; title: Event design decisions; title: Experience strategy; title: Identifying superior experiences; title: Meaningful experience; title: Activity 8.1; title: Summary; title: Part Three: Analysis of Events; title: Chapter 9 Analysing Event Interaction and Experience; title: Intro.