Brands and brand management
Subtitle: contemporary research perspectives
By: editors, Barbara Loken, Rohini Ahluwalia, Michael J. Houston
Series: Marketing and consumer psychology series
Publisher: Taylor & Francis Group; Routledge
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 311
ISBN-13: 9781841697598
Notes: Includes bibliographical references and index.