Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
By: by Gerard J. Tellis
Contributors: Marketing Science Institute
Series: Working paper / Marketing Science Institute -- no. 87-105
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Consumers' preferences; Consumers -- Research; Brand choice
Notes: "November 1987."

Bibliography: p. 25-28