Individual differences in search behavior and recall of package information on a non-durable
By: by Donald R. Lehmann, William L. Moore
Contributors: Moore, William L. (William Loyd), 1946-
Series: Research working paper -- no. 212A; Research working papers (Columbia University. Graduate School of Business) -- no. 212A.
Publisher: Graduate School of Business, Columbia University
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 34
Subjects: Human information processing; Consumers; Selectivity (Psychology)
Notes: Bibliography: p. [35]-[37]