Marketing higher education
Subtitle: a practical guide
By: Robert Topor ; including a chapter on market research by Cletis G. Pride and Joseph S. Fowler.
Contributors: Pride, Cletis G.; Fowler, Joseph S.
Publisher: Council for Advancement and Support of Education; Council for Advancement &
Published: 1983
Place of publication: Washington, D.C
Language: eng
Number of pages: 103
Subjects: College publicity -- United States.; Marketing.; Marketing -- Research.
Notes: Bibliography: p. 101-103.