Government marketing
Subtitle: theory and practice
By: edited by Michael P. Mokwa, Steven E. Permut.
Contributors: Mokwa, Michael P.; Permut, Steven E.; Yale University.; American Marketing Association.
Series: Praeger series in public and nonprofit sector marketing
Publisher: Praeger Publishers; ABC-CLIO, LLC
Published: 1981
Place of publication: New York, N.Y
Language: eng
Number of pages: 384
Subjects: Government marketing.
Notes: Includes bibliographies.
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.