Your call is (not that) important to us
Subtitle: customer service and what it reveals about our world and our lives
By: Emily Yellin
Edition: 1st Free Press trade pbk. ed.
Publisher: Free Press
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 301
ISBN-13: 9781416546900
Subjects: Public relations; Customer services; Customer relations; Corporations
Description: Whether itʹs the interminable hold times, the multitude of buttons to press, or the automated voices before reaching someone with a measurable pulse -- who hasn't felt exasperated at the abuse, neglect, and wasted time when all we want is help, and maybe a little human kindness? Your Call Is (not that) Important to Us is journalist Emily Yellin's highly entertaining and far-reaching exploration of the multibillion-dollar customer service industry and its surprising inner-workings. Since customer service has a role in just about every industry on earth, Yellin travels the country and the world, meeting a wide range of customer service reps, corporate decision makers, industry watchers, and Internet-based consumer activists. She shows the myriad forces that converge to create these aggravating experiences and the people inside and outside the globalized corporate world crusading to make customer service better for us all. Because of the fast-moving nature of the industry, the paperback will be revised and updated throughout, including a fresh Introduction.
Notes: "Updated throughout plus new introduction and new chapter"--Cover.

Originally published in 2009.

Includes bibliographical references and index.
Table of contents: title: Random acts of rudeness : customer encounters, Comcast, and customer rage; title: What would Alexander Graham Bell say now? : the telephone and the birth of today's customer service industry; title: "You're going to listen to me" : Internet advocacy, Consumerist.com, AOL, GetHuman.com, and Sweden; title: To send us your firstborn, please press or say: "One" : automation , Amtrak Julie, artificial intelligence, and eavesdropping; title: The other end of the line : call centers, JetBlue, reps, supervisors, prisons, and CustomersSuck.com; title: The next available agent: John, Juan, Sean, or Sanjay : international outsourcing, Argentina, TeleTech, Egypt, and the United Kingdom; title: The solution is the problem : the old AT&T wireless, Sprint, consultants, cottage industries, and CRM; title: Absolutely, positively : FedEx, Zappos.com, Credit Suisse, and CEOs; title: Your tweet is important to us : new chapter for the paperback edition.