Business-to-business marketing
Subtitle: analysis and practice
By: Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch
Contributors: Giglierano, Joseph J.; Pfoertsch, Waldemar
Edition: International ed.
Publisher: Dorling Kindersley India Pvt. Ltd.; Prentice Hall
Published: 2011
Place of publication: New Delhi
Language: eng
Number of pages: 512
ISBN-13: 9788131763308
Subjects: Industrial marketing; Marketing industriel
Description: Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.
Notes: Includes index.