Innovationen im sektoralen Marketing
Subtitle: Festschrift zum 60. Geburtstag von Fritz Scheuch
Contributors: Hartmut H. Holzmüller (Editor); Arnold Schuh (Editor)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: May 2005
Language: ger
Format: Hardcover
Number of pages: 403
ISBN-13: 9783790815856
Subjects: Management - General; Marketing - General; Business & Economics / Marketing / General; Marketing; Marketingsektoren; Marketingwissenschaft; Sektorales Marketing; Typologie; Business / Economics / Finance