Managing and measuring return on marketing investment
By: by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton
Contributors: Guy, Gregory R.; Sexton, Donald E., 1943-; Conference Board
Series: Research report -- R-1435-08-RR; Conference Board report -- no. 1435-08-RR.
Publisher: Conference Board
Published: 2008
Place of publication: New York, NY
Language: eng
Number of pages: 30
ISBN-13: 9780823709366
Subjects: Marketing; Evaluation
Notes: Caption title.
Table of contents: title: Key Findings.; title: Introduction.; title: Research Findings.; title: Conclusion.; title: Appendixes.