Ethnography at work
By: Brian Moeran
Publisher: Berg
Published: 2006
Place of publication: Oxford, UK; New York
Language: eng
Number of pages: 152
ISBN-13: 9781845204976
Subjects: Advertising agencies -- Japan; Advertising -- Japan; Business anthropology -- Japan; Ethnology -- Japan -- Field work
Description: "Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.".

"The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business."--BOOK JACKET.
Notes: Includes bibliographical references (p. 129-150) and index
Table of contents: title: The case; title: It's in the name; title: The theories; title: Follow the money; title: Advertising talk; title: Impression management; title: Constraints and creativity; title: In search of the other; title: Ethnography at work