Getting better at sensemaking
By: edited by Arch G. Woodside.
Contributors: Woodside, Arch G.
Series: Advances in business marketing and purchasing -- v. 9.; Advances in business marketing & purchasing -- v. 9.
Publisher: JAI Press
Published: 2000
Place of publication: Stamford, Conn
Language: eng
Number of pages: 489
Subjects: Marketing.; Perception.
Notes: Includes bibliographical references.
Table of contents: title: Arch G. Woodside; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.]; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon -- Neng Liang and Rodney L. Stump; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon -- Neng Liang and Rodney L. Stump -- Peter W. Liesch and Dawn Birch; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon -- Neng Liang and Rodney L. Stump -- Peter W. Liesch and Dawn Birch -- Tibor Mandják and Judit Simon; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon -- Neng Liang and Rodney L. Stump -- Peter W. Liesch and Dawn Birch -- Tibor Mandják and Judit Simon -- K. E. Kristian Möller; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon -- Neng Liang and Rodney L. Stump -- Peter W. Liesch and Dawn Birch -- Tibor Mandják and Judit Simon -- K. E. Kristian Möller -- Robert Salle, Bernard Cova, and Catherine Pardo; title: Arch G. Woodside -- Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Per Andersson -- Ross Brennan -- Torben Damgaard, Per V. Freytag, and Per Darmer -- Pervez N. Ghauri -- Mel Horwitch ... [et al.] -- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Joshua B. Levy and Eunsang Yoon -- Neng Liang and Rodney L. Stump -- Peter W. Liesch and Dawn Birch -- Tibor Mandják and Judit Simon -- K. E. Kristian Möller -- Robert Salle, Bernard Cova, and Catherine Pardo -- Konstantin Theile and Wolfgang Burr; title: Arch G. Woodside-- Kimmo Alajoutsijärvi and Henrikki Tikkanen-- Per Andersson-- Ross Brennan-- Torben Damgaard, Per V. Freytag, and Per Darmer-- Pervez N. Ghauri-- Mel Horwitch ... [et al.]-- Wesley J. Johnston, Mark P. Leach, and Annie H. Liu-- Joshua B. Levy and Eunsang Yoon-- Neng Liang and Rodney L. Stump-- Peter W. Liesch and Dawn Birch-- Tibor Mandják and Judit Simon-- K. E. Kristian Möller-- Robert Salle, Bernard Cova, and Catherine Pardo-- Konstantin Theile and Wolfgang Burr-- Gerhard A. Wührer and Thomas Werani.