In brands we trust
By: produced by Locomotion Television ; directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin
Contributors: Moore, Lisa Bronwyn; Locomotion Television; Films for the Humanities & Sciences (Firm)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 53
Subjects: Brand name products; Business names
Description: Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi & Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
Notes: Cameras, Etienne de Massy, Andre? Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen.

Narrator: Lisa Bronwyn Moore ; interviewer/journalist: Emmanuelle Garnaud.

DVD.