Children learning to buy
Subtitle: the development of consumer information processing skills
By: by Scott Ward, Daniel Wackman, and Ellen Wartella ; with the assistance of Ronald Faber
Contributors: Wackman, Daniel B; Wartella, Ellen
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 347
Subjects: Young consumers
Notes: "Report no. 75-120."

Bibliography: p. 251-260
Table of contents: class: chapter