Marketing Metaphoria
Subtitle: What Deep Metaphors Reveal About the Minds of Consumers
Publisher: Harvard Business School Press
Published: April 22, 2008
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781422121153
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research; Business & Investing; Research; Consumer behavior; Metaphor