Social media marketing
Subtitle: the next generation of business engagement
By: Dave Evans with Jake McKee
Contributors: McKee, Jake
Edition: 1st ed.
Series: Serious skills; Serious skills
Publisher: Wiley Pub.
Published: 2010
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 388
ISBN-13: 9780470634035; 9780470944196; 9780470944219; 9780470944202
Subjects: Marketing; Social marketing; Internet marketing; Customer relations; Social media
Notes: Includes bibliographical references (p. 355-375) and index.
Table of contents: title: Social business fundamentals --; title: Social media and customer engagement --; title: The new role of the customer --; title: Build a social business --; title: The social business ecosystem --; title: Run a social business --; title: Social technology and business decisions --; title: Social analytics, metrics, and measurement --; title: Five essential tips --; title: Social business building blocks --; title: Engagement on the social web --; title: Social CRM --; title: Social objects --; title: The social graph --; title: Social applications.