Internal marketing
Subtitle: directions of management
By: edited by Richard J. Varey & Barbara R. Lewis
Contributors: NetLibrary, Inc
Edition: Taylor & Francis e-Library ed.
Publisher: Routledge
Published: 2002
Place of publication: London; New York
Language: eng
Format: [electronic resource] :
Subjects: Marketing; Marketing channels; Management; Market segmentation
Notes: Includes index.

Electronic access restricted to subscribers.

Text (HTML/netLibrary eBook) and search engine.

Electronic data. Boulder, Colo. : NetLibrary, 2002.

System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.

Mode of access: Intranet.

Available for non-commercial, internal use by students, staff, and faculty for academic and research purposes only.