Public Relations for the Franchisee
Subtitle: How to Create Your Own Publicity
Publisher: Libooks
Published: October 1990
Language: eng
Format: Paperback
ISBN-13: 9780963646606
Description: PUBLIC RELATIONS for the FRANCHISEEE: How to Create Your Own Publicity brings the expertise of marketing and public relations professionals from some of the stop franchise companies together in 11 chapters ranging from "Community Relations" and "How to Obtain and Prepare for Media Interviews" to "How to Have a  Great Grand Opening" and "How to Write a Press Release."    Franchise companies which contributed chapters include Budget Rent A Car, Subway Sandwiches, Jiffy Lube and Ramada Hotel Group.