Measurement and use of market response functions for allocating marketing resources
By: by Vithala R. Rao and Darius J. Sabavala
Contributors: Marketing Science Institute. Research Program; Sabavala, Darius J.
Series: Report -- no. 86-105; Technical working paper; Report (Marketing Science Institute) -- no. 86-105; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 51
Copyright date: 1986
Subjects: Marketing; Decision making; Mathematical models; Management; Marketing research
Notes: "July 1986."

On cover: Marketing Science Institute, Research Program.

Bibliography: p. 43-50.