Sport- und Kultursponsoring
Subtitle: ausgewählte Vorträge, 1988.
Contributors: Universität der Bundeswehr München. Fakultät für Wirtschafts- und Organisationswissenschaften.
Series: Studien- und Arbeitspapiere Marketing ;; Nr. 12
Publisher: UniBw, Fakultät f. WOW
Published: 1988
Place of publication: München
Language: ger
Number of pages: 86
Subjects: Sports -- Marketing.; Popular culture -- Marketing.
Notes: Includes bibliographical references.
Cover title.
"München 1988."