Attitude research
By: [by] Irving Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others].
Contributors: American Marketing Association. Committee on Attitude Research.
Series: Marketing research techniques series,; 7
Publisher: American Marketing Association
Published: 1965
Place of publication: [Chicago?]
Language: eng
Number of pages: 44
Subjects: Marketing research.; Attitude (Psychology); Consumers.
Notes: Bibliography: p. 42-44.