Join the conversation
Subtitle: how to engage marketing-weary consumers with the power of community, dialogue, and partnership
By: Joseph Jaffe.
Publisher: John Wiley & Sons, Inc.
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470137321
Subjects: Customer relations; Business communication; Relationship marketing; Marketing
Notes: "Published simultaneously in Canada."
Table of contents: title: Talking "at" vs. talking "with"; title: The many-to-many model; title: Can marketing be a conversation?; title: The birth of generation "I"; title: The rise of the prosumer; title: The new consumerism; title: The 6 C's; 3 phases of conversation; title: The content-conversation relationship; title: What your future holds for conversation?; title: Why are you so afraid of conversation?; title: The 10 tenets of good conversation; title: The 5 ways you can "join the conversation"; title: When conversation isn't conversation at all; title: Where does conversation fit in?; title: Conversation through community; title: Conversation through dialogue; title: Conversation through partnership; title: Getting started: the manifesto for experimentation; title: Does conversation actually work?; title: Do you speak conversation? Take the test.