Promo
By: [Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik]
Contributors: Allen, Chris T.; Semenik, Richard J.
Edition: Instructor ed.
Publisher: South-Western Cengage Learning
Published: 2011
Place of publication: Mason, OH
Language: eng
ISBN-13: 9780538476225
Subjects: English language; Problems, exercises; Rhetoric; Report writing
Description: Promo is an innovative concept in teaching and learning solutions for your advertising and promotions course designed to best reach today's students.
Notes: Cover title.

Includes bibliographical references (pages 327-336) and index.