Creating a successful marketing strategy for your small new business
By: Stanley F. Stasch.
Publisher: Praeger
Published: 2010
Place of publication: Santa Barbara, Calif
Language: eng
ISBN-13: 9780313382468; 9780313382475
Subjects: Marketing -- Management; Strategic planning; New business enterprises; Small business
Notes: Includes bibliographical references and index.
Table of contents: title: Poor marketing strategies can cause new business failures; title: Screening condition i: do you have a complete marketing strategy? : do the elements of your marketing strategy create synergy?; title: Screening condition ii: do you use marketing elements that cause significant time delays in the execution of your marketing strategy?; title: Screening condition iii: is your marketing strategy compatible with a small marketing budget?; title: Screening condition iv: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors?; title: Make certain your marketing strategy has a good chance of being successful.