Strategic public relations
Subtitle: 10 principles to harness the power of PR
By: Jennifer Gehrt and Colleen Moffitt ; with Andrea Carlos.
Contributors: Moffitt, Colleen.; Carlos, Andrea.
Publisher: Xlibris
Published: 2009
Place of publication: [Philadelphia, Pa.]
Language: eng
Number of pages: 174
ISBN-13: 9781436387255; 9781436387248
Subjects: Public relations; Strategic planning
Notes: Includes bibliographical references and index.