In search of belonging
Subtitle: Latinas, media, and citizenship
By: Jillian M. Báez
Series: Latinos in Chicago and the Midwest; Latinos in Chicago and the Midwest
Published: 2018
Language: eng
Number of pages: 184
ISBN-13: 9780252041792; 9780252083419
Subjects: Hispanic Americans and mass media; Hispanic Americans; Hispanic American women in mass media; Hispanic American mass media
Description: Latina/os are the fastest and youngest growing group in the USA, and Spanish- and English-language media industries are creating content specifically to capture bilingual second and third generation Latina/o audiences. In particular, transnational media corporations are producing and marketing mainstream and niche media to women and youth, both considered lucrative segments of the audience. This project provides in-depth ethnographic analysis of how Latina/o audiences engage with both mainstream and Spanish-language media. It asks: How do Latina/o audiences, particularly women, make sense of and engage with Latina/o-oriented media? Ethnographic material provides a rare glimpse into how Latina audiences perceive mediated representations of Latinas in mainstream and Spanish-language media. At the heart of the study are a diverse group of Latinas in Chicago who vary in ethnicity, class, age, and sexual orientation. --
Notes: Includes bibliographical references (pages 157-175), filmography (pages 153-155) and index.
Table of contents: title: Introduction; title: Navigating and negotiating Latina beauty; title: The importance of space and Latina audiences; title: Revisiting hypersexuality; title: Intergenerational readings; title: Conclusion : consuming citizenship and consumer citizens; title: Appendix A. Participant demographics; title: Appendix B. Interview questions.