Are we being served?
Subtitle: a major study benchmarking marketing's contribution to retailing competitiveness in the UK
By: prepared by University of Ulster Business School on behalf of the Chartered Institute of Marketing.
Contributors: University of Ulster. Business School.; Chartered Institute of Marketing.
Publisher: Chartered Institute of Marketing
Published: 1997
Place of publication: Cookham, Berks
Language: eng
Number of pages: 63
Notes: At head of title: CIM The Chartered Institute of Marketing.

Title from cover.