Treasure hunt
Subtitle: inside the mind of the new global consumer
By: Michael J. Silverstein with John Butman.
Contributors: Butman, John.
Publisher: Portfolio/Penguin Group; Portfolio
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 267
Subjects: Consumer behavior; Middle class
Other titles: Treasure hunt inside the mind of the new consumer
Description: A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations.
Notes: Includes index.
Table of contents: title: The bifurcating market; title: The new middle-class consumer; title: Cheap is good; title: Spanning the poles; title: All treasure, all the time; title: When the calculus shifts; title: In a pickle; title: Nickels and dimes; title: Left in the dust?; title: Taking action.