Conceptualization and measurement of consumer satisfaction and dissatisfaction
Subtitle: proceedings of conference conducted by Marketing Science Institute, with support of National Science Foundation
By: edited by H. Keith Hunt
Series: Marketing Science Institute. MSI report -- no. 77-103; Report (Marketing Science Institute) -- no. 77-103
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 490
Subjects: Consumers; Congresses; Motivation research (Marketing)
Notes: "Papers...presented at a conference...held in Chicago, April 11-13, 1976."

Includes bibliographies.