Broadcast advertising
Subtitle: a comprehensive working textbook
By: Sherilyn K. Zeigler, Herbert H. Howard.
Contributors: Howard, Herbert H.
Edition: 3rd ed.
Publisher: Iowa State University Press
Published: 1991
Place of publication: Ames
Language: eng
Number of pages: 348
Subjects: Broadcast advertising -- United States.
Notes: Includes bibliographical references and index.