Multicultural marketing
Subtitle: selling to the new America : position your company today for optimal success in the diverse America of tomorrow
By: Alfred L. Schreiber, with Barry Lenson
Contributors: Lenson, Barry
Publisher: NTC Business Books
Published: 2001
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 300
Subjects: Market segmentation -- United States; Minority consumers -- United States
Notes: Includes bibliographical references and index