Business practices in higher education
Subtitle: a guide for today's administrators
By: by Mark A. Kretovics
Publisher: Routledge
Published: 2011
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415874014; 9780415874021; 9780203838624
Notes: Includes bibliographical references and index.
Table of contents: title: Today's environment; title: Organizational and administrative structures of higher education in the us; title: Basic economic principles and higher education; title: Finance in higher education; title: Budget basics; title: Management principles; title: Managing human resources in higher education: the recruitment, selection, and retention of competent staff; title: Marketing basics; title: Politics and power: defense against the dark arts; title: Where do we go from here?: what is next?