Sponsorship
Subtitle: the newest marketing skill
By: Victor Head.
Contributors: Institute of Marketing.
Publisher: Woodhead Faulkner in association with the Institute of Marketing; Woodhead-Faulkner Cambridge, UK
Published: 1981
Place of publication: Cambridge
Language: eng
Number of pages: 116
Subjects: Advertising -- Great Britain.; Performing arts sponsorship -- Great Britain.
Notes: Includes index.