Retail management
Subtitle: a strategic approach
By: Barry Berman, Joel R. Evans.
Contributors: Evans, Joel R.
Edition: 11th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 688
ISBN-13: 9780136087588
Subjects: Retail trade -- Management
Notes: Includes index.
Table of contents: title: An introduction to retailing; title: Building and sustaining relationships in retailing; title: Strategic planning in retailing; title: Retail institutions by ownership; title: Retail institutions by store-based strategy mix; title: Web, nonstore-based, and other forms of nontraditional retailing; title: Identifying and understanding consumers; title: Information gathering and processing in retailing; title: Trading-area analysis; title: Site selection; title: Retail organization and human resource management; title: Operations management : financial dimensions; title: Operations management : operational dimensions; title: Developing merchandise plans; title: Implementing merchandise plans; title: Financial merchandise management; title: Pricing in retailing; title: Establishing and maintaining a retail image; title: Promotional strategy; title: Integrating and controlling the retail strategy.