The tipping point
Subtitle: how little things can make a big difference
By: Malcolm Gladwell.
Edition: 1st ed.
Publisher: Little, Brown
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 279
Subjects: Social psychology; Contagion (Social psychology); Causation; Context effects (Psychology)
Description: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Notes: Includes bibliographical references and index.