Marketing management
Subtitle: cases and readings
By: Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Contributors: Tootelian, Dennis H.; Gaedeke, Ralph M.; Thompson, Leete A.
Publisher: Scott, Foresman
Published: 1981
Place of publication: Glenview, Il
Language: eng
Subjects: Marketing -- United States -- Management -- Case studies.; Marketing -- United States -- Management.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.
Cataloging based on CIP information.
Originally published: Santa Monica, Calif. : Goodyear Pub. Co., c1980.