Briefs for Building Better Brands
Subtitle: Tips, Parables and Insights for Market Leaders
Publisher: AGCD Brandspa Books
Published: September 15, 2004
Language: eng
Format: Hardcover
Number of pages: 152
ISBN-13: 9780974916903
Subjects: Marketing - Product Management; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / General; General; Brand name products; Branding (Marketing); Marketing
First sentence: Ask most executives about what the objective of their business is, and they'll probably tell you that it's primarily "to make as much profit as possible."