Cases in advertising and communications management
By: Stephen A. Greyser ; with the collaboration of Robert J. Kopp.
Contributors: Kopp, Robert J.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1992
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 681
Subjects: Advertising -- United States -- Management -- Case studies; Advertising -- United States -- Communication systems -- Case studies