Untold millions
Subtitle: secret truths about marketing to gay and lesbian consumers
By: Grant Lukenbill.
Edition: 2nd ed.
Series: Haworth gay & lesbian studies
Publisher: Harrington Park Press
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 199
Subjects: Gay consumers -- United States.; Lesbian consumers -- United States.; Marketing -- United States.
Description: "The first definitive book on researching gay and lesbian market behavior, Untold Millions will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill provides you with Important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies for this growing target audience."--Jacket.
Notes: Includes bibliographical references (p. 189-192) and index.
Second edition of Untold millions : positioning your business for the gay and lesbian consumer revolution : Harper Collins, 1995.