Concurrence, transition, and evolution
Subtitle: perspectives of industrial marketing change processes
By: Per Andersson.
Contributors: Andersson, Per, Ph.D.
Publisher: Stockholm School of Economics, Economic Research Institute
Published: 1996
Place of publication: Stockholm, Sweden
Language: eng
Number of pages: 327
Subjects: Pharmacia Biotech (Firm).; Biotechnology industries -- Sweden.; Pharmaceutical industry -- Sweden.; Industrial marketing -- Sweden.
Notes: Includes bibliographical references.
"A dissertation for the Doctor's degree in Philosophy, Stockholm School of Economics, 1996."--T.p.verso.
"The analytical part of a study of industrial marketing change processes.  It complements a separate case volume entitled "The emergence and change of Pharmacia Biotech, 1959-1995 : the power of the slow flow and the drama of great events"--P. vii.