Retail advertising and sales promotion
By: by Charles M. Edwards, Jr. ... and William H. Howard.
Contributors: Howard, William H., 1906- joint author.
Edition: Rev. ed.
Series: [Prentice-Hall retailing series; N.A. Brisco, editor]
Publisher: Prentice-Hall, inc.
Published: 1943
Place of publication: New York
Language: eng
Number of pages: 723
Subjects: Advertising; Retail trade
Notes: "Bibliography and suggested collateral readings": p. 695-707.
"First printing April, 1936 ... Revised edition, seventh printing January, 1943."