International business handbook
By: V. H. (Manek) Kirpalani, editor.
Contributors: Kirpalani, V. H. 1928-
Series: Haworth series in international business
Publisher: Haworth Press
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 667
Subjects: International trade -- Case studies.
Description: Informs about global trends, different regions and their consumer cultures and business customs, methods of entry and global strategies. Emphasizes new concept of global marketing.
Notes: Includes bibliographies and indexes.

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