Presidential candidate images
By: edited by Kenneth L. Hacker
Contributors: Hacker, Kenneth L
Series: Communication, media, and politics
Publisher: Rowman & Littlefield
Published: 2004
Place of publication: Lanham, Md
Language: eng
Number of pages: 249
Subjects: Presidents -- United States -- Election; Presidential candidates -- United States -- Public opinion; Public opinion -- United States; Political campaigns -- United States; Communication in politics -- United States; Imagery (Psychology); Political psychology
Notes: Includes bibliographical references and index
Table of contents: title: The continued importance of the candidate image construct / Kenneth Hacker; title: The history and state of candidate image research / Susan Hellweg; title: Presidential candidates' personal qualities : computer content analysis / William L. Benoit and John P. McHale; title: Candidate images when things go sour : reaction to scandal / Carolyn L. Funk; title: The "authentic candidate" : extending candidate image assessment / Allan Louden & Kristen McCauliff; title: A dual processing perspective of candidate image formation / Kenneth Hacker; title: The effects of advertising on presidential candidate images / Lynda Kaid and Mike Chanslor; title: Presidential debates and candidate image formation / Walter Zakahi; title: Interpersonal communication styles of political candidates : predicting winning and losing candidates in three U.S. presidential elections / Tim Stephens, Teri Harrison, William Husson and David Albert; title: Meta analysis of presidential candidate images / Susan Hellweg and Brian Spitzberg; title: Using cognitive measurement for analysis of candidate images / Kenneth Hacker; title: Measuring candidate images with semantic differentials / Lynda Kaid; title: Conclusion: Present and future directions for candidate image theory and research methods / Kenneth Hacker