Marketing to win
Subtitle: strategies for building competitive advantage in service industries
By: Frank K. Sonnenberg.
Publisher: Harper Business
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 269
Subjects: Marketing.; Customer services.
Description: Presents concrete strategies for generating business leadsmanaging and improving client relations, implementing cross-selling programs, and organizing internally to support the marketing and sales effort.
Notes: Includes bibliographical references (p. 253-260) and index.