A 1978 shopper study for the discount industry
Subtitle: with sponsorship and assistance from DuPont Co. Consumer products Division
By: National Mass Retailing Institute
Contributors: E.I. du Pont de Nemours & Company
Publisher: National Mass Retailing Institute
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 34
Subjects: Discount houses (Retail trade)