A study of customer-opinion of the advertising practices of Toledo retail merchants (with particular emphasis on comparative price advertising
By: by Harold A. Frey
Publisher: Published by the Department of Marketing and Advertising, School of Business Administration, University of the City of Toledo, assisted by the Women's Advertising Club of Toledo
Published: 1932
Place of publication: Toledo, Ohio
Language: eng
Number of pages: 17
Subjects: Advertising; University of Toledo
Notes: Microfilm. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.