Crossing the chasm
Subtitle: marketing and selling high-tech products to mainstream customers
By: Geoffrey A. Moore ; with a foreward by Regis McKenna
Edition: Rev. ed.
Publisher: HarperBusiness
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 227
ISBN-13: 9780066620022; 9780887307171
Subjects: Spitzentechnologie; Selling; High technology; Verkooptechnieken; Marketing; Hoogwaardige technologie; Technological innovations
Notes: Includes index.
Table of contents: title: Discovering the chasm --; title: If Bill Gates can be a billionaire --; title: High-tech marketing illusion --; title: High-tech marketing enlightenment --; title: Crossing the chasm --; title: D-day analogy --; title: Targt the point of attack --; title: Assemble the invasion force --; title: Define the battle --; title: Launch the invasion --; title: Getting beyond the chasm.