How research contributes to effective business-to-business advertising
Subtitle: transcript proceedings
By: Seventh annual ARF Business Advertising Research Conference, the New York Hilton, October 17, 1985.
Contributors: Advertising Research Foundation.
Publisher: (3 E. 54th St., New York 10022-3180); Advertising Research Foundation
Published: 1985
Place of publication: New York, NY
Language: eng
Number of pages: 76
Subjects: Advertising, Industrial -- Congresses.; Advertising -- Research.