Marketing decision making and the management of pricing
Subtitle: successful business tools
By: Rajagopal, EGADE business school, tecnologico de monterrey (ITESM), Mexico
Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference
Published: 2013
Place of publication: Hershey, PA
Language: eng
Number of pages: 261
ISBN-13: 9781466640948; 9781466640955; 9781466640962
Subjects: Pricing; Strategic planning
Description: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Notes: Includes bibliographical references (pages 238-257) and index.