Drivers of Global Business Success
Subtitle: Lessons from Emerging Markets
Contributors: F. Zeynep Bilgin (Editor); Ven Sriram (Editor); Gerhard  A. Wuhrer (Editor)
Publisher: Palgrave Macmillan
Published: December 23, 2004
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9781403917010
Subjects: International business; Marketing - General; Globalization; Business / Economics / Finance; Business & Economics; International trade; Business/Economics; International business enterprises; International - Marketing; Marketing - Multilevel; Business & Economics / Marketing / International; Business & Economics-Marketing - Multilevel; Economic aspects; International business enterpr