Marketing your invention
By: by Thomas E. Mosley, Jr
Publisher: Upstart Publishing Co.
Published: 1992
Place of publication: Dover, NH
Language: eng
Number of pages: 222
Subjects: Marketing; Management; Marketing research; Inventions
Table of contents: title: Where new products come from; title: How to know when to proceed; title: The myth of objective evaluations; title: Inventioning positioning; title: Inventor positioning; title: Networking; title: Characteirstics of a successful new product; title: Venturing; title: Licensing; title: Ten ways to invention suicide.; title: Invention marketing today; title: Where new products come from; title: How to know when to proceed; title: The myth of objective evaluations; title: Invention positioning; title: Inventor positioning; title: Networking; title: Characteristics of a successful new product; title: Venturing; title: Licensing; title: Ten ways to invention suicide.