Mercadeo
Subtitle: un enfoque gerencial
By: William H. Cunningham, Isabella C.M. Cunningham, Eduardo López Ballori.
Contributors: Cunningham, Isabella C. M.; López-Ballori, Eduardo.
Publisher: Scott, Foresman
Published: 1990
Place of publication: Glenview, Ill
Language: spa
Number of pages: 785
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographical references.