Media selection by mean-variance analysis
Subtitle: model refinement and parameter estimation
By: by D. C. McNickle and C. A. de Kluyver.
Contributors: De Kluyver, Cornelis A., joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 718
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1980
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 16
Subjects: Advertising media planning -- Mathematical models.
Notes: Bibliography: p. 16.