Fundamentos de mercadotecnia
By: William J. Stanton, Charles Futrell ; traductor, Ma. Elena Rosas Sánchez ; revisión técnica, Marcelo Benassini Félix.
Contributors: Futrell, Charles.
Edition: 4.a edición.
Publisher: McGraw-Hill/Interamericana de México
Published: 1989
Place of publication: Atlacomulco
Language: spa
Notes: Traducido de la 8.a edición en inglés de Fundamentals of marketing, New York: McGraw-Hill, 1987.