Research on counter and corrective advertising
By: by William L. Wilkie.
Series: Purdue University. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 412
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 16
Subjects: Corrective advertising -- United States.
Notes: Includes bibliographical references.