Entwicklung von Konzepten für Produktinnovationen mittels Conjointanalyse
By: Bernd Schubert.
Series: Betriebswirtschaftliche Abhandlungen ;; n.F., Bd. 81
Publisher: C.E. Poeschel
Published: 1991
Place of publication: Stuttgart
Language: ger
Number of pages: 378
Subjects: New products -- Planning.; Conjoint analysis (Marketing)
Notes: Includes bibliographical references (p. 331-364).