Optimal advertising investment decisions
By: Ellen W. Goddard, Gary R. Griffith, John J. Quilkey.
Contributors: Griffith, Garry R.; Quilkey, John, 1930-; Ontario Agricultural College. Dept. of Agricultural Economics and Business.
Series: AEB,; 92/05; AEB (Series) ;; 92/5.
Publisher: Dept. of Agricultural Economics & Business, University of Guelph
Published: 1992
Place of publication: Guelph, Ont
Language: eng
Number of pages: 61
Subjects: Advertising -- Decision making -- Mathematical models.
Notes: Includes bibliographical references (p. 49-50).
"November 1992."