The profit impact of marketing strategy project
Subtitle: retrospect and prospects
By: edited by Paul W. Farris and Michael J. Moore.
Contributors: Farris, Paul.; Moore, Michael J., 1953-; Buzzell, Robert D. 1933-
Publisher: Cambridge University Press
Published: 2004
Place of publication: Cambridge; New York
Language: eng
Number of pages: 307
Subjects: Marketing -- Management.; Strategic planning.
Notes: Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.

Includes bibliographical references (p. 287-297) and indexes.