Bigwig Briefs
Subtitle: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (Bigwig Briefs)
Publisher: Aspatore Books
Published: September 2001
Language: eng
Format: Paperback
Number of pages: 96
ISBN-13: 9781587620676
Subjects: Sales & marketing; Business & Economics; Marketing - General; Business / Economics / Finance; Business/Economics
First sentence: Guerrilla marketing is pursuing conventional goals using unconventional means.