A study of the applicability of dramaturgy to services marketing
By: David Daly.
Contributors: University College Dublin. Department of Business Administration.
Series: MBS Thesis -- 1907
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 139
Subjects: Dramaturgy.; Service industries -- Marketing.
Notes: Thesis submitted to Department of Business Administration.

Thesis(MBS) - University College Dublin, 1998.