The treatment of 'attitude' in consumer research.
Contributors: University of Birmingham. Faculty of Commerce and Social Science.
Series: Discussion papers -- no. 77
Publisher: University of Birmingham Faculty of Commerce and Social Science
Published: 1981
Place of publication: Birmingham
Language: eng
Notes: Prepared for the Marketing Theory Seminar on Buyer Behaviour organised by the Department of Marketing, University of Strathclyde, and supported by the SSRC; Ross Priory, LochLomond, 4-6 November 1981.