Marketing to an aging population
Subtitle: selected readings
By: edited by Charles D. Schewe, Anne L. Balazs.
Contributors: Balazs, Anne L.; Schewe, Charles D., 1942-
Edition: 2nd ed.
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 257
Subjects: Marketing -- United States -- Management.; Older consumers -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographical references.