Special events
Subtitle: creating and sustaining a new world for celebration
By: Professor Joe Goldblatt, Ed.D., FRSA
Edition: Seventh edition.
Series: The Wiley event management series
Publisher: Wiley
Published: 2014
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 406
ISBN-13: 9781118626771
Subjects: Special events; Management; BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
Description: "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
Notes: Previous editions have different subtitles.

Includes bibliographical references (pages 378-385) and index.