Newspapers, a lost cause?
Subtitle: strategic management of newspaper firms in the United States and the Netherlands
By: by Patrick Hendriks.
Publisher: Kluwer Academic Publishers
Published: 1999
Place of publication: Dordrecht; Boston
Language: eng
Number of pages: 250
Subjects: Newspaper publishing -- United States -- History -- 20th century; Newspaper publishing -- Netherlands -- History -- 20th century; Strategic planning
Description: "'Newspapers: A Lost Cause?' describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills."--Jacket.
Notes: Includes bibliographical references (p. [203]-215).
Originally presented as the author's thesis.