Riding the wave
Subtitle: the future of health care marketing and public relations
By: by Robert J. Ristin
Contributors: American Hospital Association. American Society of Health Care Marketing and Public Relations
Series: The ASHCMPR resource collection
Publisher: American Society for Health Care Marketing and Public Relations of the American Hospital Association
Published: 1995
Place of publication: Chicago
Language: eng
Subjects: Medical care; Marketing; Health services administration
Notes: AHA cat. no. 136402.