Werbeerfolgskontrolle auf Basis eines Modells der Werbewirkung
By: Mark Esser.
Series: Kölner Arbeiten zur Wirtschaftspsychologie,; Bd. 12
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 272
Subjects: Advertising -- Germany.; Advertising -- Germany -- Management.; Marketing -- Germany.
Notes: Includes bibliographical references (p. 221-242).
Originally presented as the author's thesis (doctoral)--Fernuniversität Hagen, 1995.