Readings in contemporary marketing
By: edited by Eugene M. Johnson, Ray S. House [and] Carl D. McDaniel, Jr.
Contributors: House, Ray S., joint comp.; McDaniel, Carl D., joint comp.
Publisher: Dryden Press
Published: 1974
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 314
Subjects: Marketing.
Notes: Includes bibliographical references.