Seminar on "Media Measurement and Media Choice, ten years of progress-- or stagnation?", Berlin (Fed. Rep. of Germany), 23rd-26th April, 1980.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1980
Place of publication: Amsterdam
Language: eng
Number of pages: 361
Subjects: Mass media -- Research -- Congresses.; Mass media -- Planning -- Congresses.
Other titles: Mass media planning.
Notes: Includes bibliographical references.