How advertisers portray men and women
Subtitle: the reality gap and its social consequences
By: by Paula England and Teresa Gardner.
Contributors: Gardner, Teresa.
Series: Special report / UTD Center for Research in Business and Social Policy; Special report (University of Texas at Dallas. Center for Research in Business and Social Policy)
Publisher: Center for Business and Social Policy, The University of Texas at Dallas
Published: 1982
Place of publication: Richardson, TX (P.O. Box 688, Richardson 75080)
Language: eng
Number of pages: 38
Subjects: Sex role in advertising -- United States.
Notes: Includes bibliographical references.
"SR-82-07."