Building customer-based brand equity
Subtitle: A blueprint for creating strong brands
By: Kevin Lane Keller
Contributors: Marketing Science Institute
Series: Working paper series -- no. 01-107; Report (Marketing Science Institute) -- no. 01-107
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Product management; Brand loyalty; Brand name products
Notes: Includes bibliographical references (p. 31)