Creative Business
Subtitle: Achieving Your Goals Through Creative Thinking and Action
Publisher: Palgrave Macmillan
Published: January 17, 2004
Language: eng
Format: Paperback
Number of pages: 200
ISBN-13: 9780333997352
Subjects: Business strategy; Organizational theory & behaviour; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Structural Adjustment; Business & Economics / Management; Creative ability in business
First sentence: It's a slippery concept, creativity: every time you get close to coming to grips with it, it seems to slip away, as indefinable as ever.