State of the art marketing research
By: A.B. Blankenship, George Edward Breen, Alan Dutka.
Contributors: Breen, George Edward, 1911-; Dutka, Alan F.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1998
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 454
Subjects: Marketing research
Description: This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. The book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs.

Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process.
Notes: Includes bibliographical references and index.