Contemporary Advertising
Edition: 11 edition
Publisher: McGraw-Hill/Irwin
Published: March 16, 2007
Language: eng
Format: Hardcover
Number of pages: 752
ISBN-13: 9780073529912
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing - General
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.