Encyclopedia of Consumer Brands Edition 2. (Encyclopedia of Consumer Brands)
Edition: 2 edition
Publisher: St. James Press
Published: November 24, 2006
Language: eng
Format: Board book
Number of pages: 1183
ISBN-13: 9781558622272
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Reference; Consumer Behavior - Consumer Guides; Marketing - Research; Economics, Finance, Business and Industry; Marketing - General; Brand choice; Brand name products; Consumers' preferences; United States
Description: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.