Networks in the knowledge economy
By: edited by Rob Cross, Andrew Parker, Lisa Sasson.
Contributors: Cross, Robert L., 1967-; Parker, Andrew.; Sasson, Lisa.
Publisher: Oxford University Press
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 349
Subjects: Social networks.; Technology -- Economic aspects.; Communication in learning and scholarship.
Description: "Networks in the Knowledge Economy is a collection of readings on the application of social network analysis to managerial concerns. Social network analysis (SNA), a set of analytic tools that can be used to map networks of relationships, allows one to conduct very powerful assessments of information sharing within a network with relatively little effort. This approach makes the invisible web of relationships between people visible, helping managers make informed decisions for improving both their own and their group's." "Networks in the Knowledge Economy is specifically concerned with networks inside of organizations and addresses three critical areas in the study of social networks: social networks as important individual and organizational assets, social network implications for knowledge creation and sharing, and managerial implications of social networks in organizations." "Professionals and students alike will find this book especially valuable, as it provides readings on the application of social network analysis that reflect managerial concerns."--BOOK JACKET.
Notes: Includes bibliographical references and index.