Driving Growth Through Innovation
Edition: 1st edition
Publisher: Berrett-Koehler Publishers
Published: October 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781576751879
Subjects: Management & management techniques; United States; Entrepreneurship; Case studies; Business & Economics; Business / Economics / Finance; Technological innovations; Business/Economics; Management - General; Finance; Business & Economics / Development & Growth; Business & Economics / Finance; Business & Economics/Entrepreneurship; Business & Economics/Management - General; Development - Business Development; Case studies; Management
Description: "Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product - Colgate Total - that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser.

Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate."--Jacket.