Improve Your Writing Skills
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740301380
Table of contents: title: Content; title: Preface; title: Introduction; title: 1. Reading Behaviors in the Real World vs Online; title: 2. Introduction; title: 3. 5 Major Differences Between Online Writing and Print; title: The Keys to Understanding Your Audience; title: 1. 3 Questions to Address with Your Writing; title: 2. Communication Triangle; title: 3. Who Are You Writing To? Creating Reader’s “Avatar”; title: 4. Writing With Purpose; title: 5. Who Are You? - Finding Your Voice; title: How to Create Connection with Your Readers; title: 1. Reasons to Connect with Your Readers; title: 2. 3 Infallible Steps to Creating Instant Connection; title: 3. Golden Ratio of Trust: Give First; title: Writing for Web; title: 1. 9 Guidelines for Effective Online Communication; title: 2. Writing for People and Search Engines; title: 3. What is SEO?; title: 4. Why SEO Techniques are Making Writing Profitable?; title: 5. How to Optimize Your Content for Search Engines?; title: Intelligent Creation of Micro-Content; title: 1. 6 Rules for Creating Eye-Catching Headlines; title: 2. Do’s and Don’ts of Headlines; title: 3. 20 Best Headline Formulas That Work; title: The Ninja Tricks of Email Marketing; title: 1. Is Email a Dying Species?; title: 2. Getting your Email Opened: Writing a Compelling Subject Line; title: 3. How to Make your Subject Line Spam-Filter-Proof?; title: 4. Having Your Email Read: 5 Must-Follow Rules of Email Writing; title: 5. Double-Check Your Message: the Three “U” Criteria; title: References