Marketing
Subtitle: the core
By: Roger A. Kerin, Steven W. Hartley, William Rudelius.
Contributors: Hartley, Steven William.; Rudelius, William.
Edition: 3/e.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 512
ISBN-13: 9780073381060
Subjects: Marketing
Notes: Includes index.