Strategic marketing for libraries
Subtitle: a handbook
By: Elizabeth J. Wood with assistance from Victoria L. Young.
Contributors: Young, Victoria L.
Series: The Greenwood library management collection,
Publisher: Greenwood Press
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 214
Subjects: Libraries -- Public relations.; Libraries -- Marketing.; Library planning.
Notes: Includes bibliographies and index.