The business of media distribution
Subtitle: monetizing film, tv, and video content
By: Jeff Ulin.
Publisher: Focal Press
Published: 2009
Place of publication: Burlington, MA
Language: eng
Number of pages: 509
ISBN-13: 9780240812007
Subjects: Motion pictures -- Marketing; Video recordings -- Marketing; Television broadcasting -- Marketing
Description: xvii, 509 p. : 23 cm
Notes: Includes bibliographical references and index.
Table of contents: title: Market opportunity and segmentation : the diverse role of studios and networks; title: Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea; title: Financing production : studios and networks as venture capitalists; title: Theatrical distribution; title: The home video business; title: Television distribution; title: Internet distribution, downloads, and on-demand streaming a new paradigm; title: Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets; title: Marketing; title: Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.