Small town rules
Subtitle: how big brands and small businesses can prosper in a connected economy
By: Barry J. Moltz and Becky McCray
Contributors: McCray, Becky
Publisher: Que Pub.
Published: 2012
Place of publication: Indianapolis, Ind
Language: eng
ISBN-13: 9780789749208
Subjects: Management; Business planning; Small business; Business cycles; Big business; Strategic planning
Table of contents: title: Surviving difficult economic times for the big and small; title: The new normal: profiting when resources are limited; title: Adapting the new economic realities of self-reliance; title: Adapting to the anywhere, "anywhen" business world; title: Forget advertising: learn customer-driven communication; title: How big brands and small businesses are thinking and acting small; title: Going local, even when you are big.