Marketing management.
Contributors: Dubois, Bernard.
Edition: 8e ed / Philip Kotler et Bernard Dubois.
Publisher: Publi-Union
Published: 1994
Place of publication: Paris
Language: fre
Work titles: Marketing management.
Notes: Originally published in English as: Marketing management: analysis, planning and control, Englewood Cliffs, N.J.:Prentice Hall, 1980.

French text.