Consumer behavior
By: Leon G. Schiffman, Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar.
Edition: 5th ed.
Publisher: Prentice Hall
Published: 1994
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 684
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and index.