Consumer choice of brand/store and external search effort in purchase of a durable good
Subtitle: an integrative approach
By: Louis Inhyok Choi
Published: 1993
Language: eng
Number of pages: 243
Notes: Department: Business.

Thesis (Ph. D.)--Columbia University, 1993.

Includes bibliographical references (leaves 171-189).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1993. 1 microfilm reel ; 35 mm. 93-18,223