Market Segmentation
Subtitle: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Edition: 2ND. edition
Series: International Series In Quantitative Marketing
Publisher: Kluwer Academic Publishers
Published: December 31, 2000
Language: eng
Format: Hardcover
Number of pages: 382
ISBN-13: 9780792386353
Subjects: Sales & marketing; Statistical methods; Market segmentation; Economic Statistics; Marketing; Business & Economics; Business / Economics / Finance; Sociology; Probability & Statistics - General; Applied; Marketing - General; Business & Economics / Marketing / General; Mathematics : Applied; Mathematics : Probability & Statistics - General; Economics - General
Description: "This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model."--BOOK JACKET.
Table of contents: title: PART 1 – Introduction; title: 1 The Historical Development of the Market Segmentation Concept; title: 2 Segmentation Bases; title: 3 Segmentation Methods; title: 4 Tools for Market Segmentation; title: PART 2 – Segmentation Methodology; title: 5 Clustering Methods; title: 6 Mixture Models; title: 7 Mixture Regression Models; title: 8 Mixture Unfolding Models; title: 9 Profiling Segments; title: 10 Dynamic Segmentation; title: PART 3 – Special Topics in Market Segmentation; title: 11 Joint Segmentation; title: 12 Market Segmentation with Tailored Interviewing; title: 13 Model-Based Segmentation Using Structural Equation Models; title: 14 Segmentation Based on Product Dissimilarity Judgments; title: PART 4 – Applied Market Segmentation; title: 15 General Observable Bases: Geo-Demographics; title: 16 General Unobservable Bases: Values and Lifestyles; title: 17 Product-specific Observable Bases: Response-based Segmentation; title: 18 Product-specific Unobservable Bases: Conjoint Analysis; title: PART 5 – Conclusions and Directions for Future Research; title: 19 Conclusions: Representations of Heterogenity; title: 20 Directions for Future Research