Made to Stick
Subtitle: Why Some Ideas Survive and Others Die
Publisher: Random House
Published: January 2, 2007
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9781400064281
Subjects: Strategic Planning; Communication In Business; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / General; General; Contagion (Social psychology); Context effects (Psychology); Social Psychology