Managing media organizations
Subtitle: effective leadership of the media
By: John M. Lavine, Daniel B. Wackman.
Contributors: Wackman, Daniel B.
Series: Longman series in public communication
Publisher: Longman
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 454
Subjects: Mass media -- Management
Notes: Bibliography: p. 393-436.
Includes index.