Marketing communications
Subtitle: integrated theory, strategy & tactics
By: James G. Hutton, Francis J. Mulhern.
Contributors: Mulhern, Francis J.
Publisher: Pentagram Pub.
Published: 2002
Place of publication: Hackensack, N.J
Language: eng
Number of pages: 372
Subjects: Communication in marketing.; Advertising.
Notes: Includes bibliographical references and indexes.