Inside the mind of the shopper
Subtitle: the science of retailing
By: Herb Sorensen.
Publisher: Wharton School Pub.
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 227
ISBN-13: 9780137126859
Subjects: Retail trade; Consumer behavior; Marketing; Stores, Retail -- Design and construction
Table of contents: title: The quick trip : eighty percent of shopper time is wasted; title: Three moments of truth and three currencies; title: In-store migration patterns : where shoppers go and what they do; title: Active retailing : putting products into the path of shoppers; title: Brands, retailers and shoppers : why the long tail is wagging the dog; title: The quick trip paradox : an interview with Unilever's Mike Twitty; title: Integrating online and offline retailing : an interview with Professor Peter Fader (the Wharton School) and Wendy Moe (University of Maryland); title: Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural; title: Insights into action: a retailer responds : an interview with Mark Heckman of Marsh Supermarkets; title: Conclusion : the internet goes shopping.