Visual identity
Subtitle: promoting and protecting the public face of an organization
By: by Susan Westcott Alessandri.
Publisher: M.E. Sharpe
Published: 2009
Place of publication: Armonk, NY
Language: eng
ISBN-13: 9780765622662
Subjects: Organizational change; Business enterprises
Notes: Includes bibliographical references and index.
Table of contents: title: What is visual identity?; title: Communicating a visual identity; title: Developing and launching a new identity; title: Changing an existing identity; title: Research as protection : identity audits; title: Beyond the law : protecting identity from the inside out; title: Trademark law; title: Copyright law.