Market-Driven Management
Subtitle: Strategic and Operational Marketing
Publisher: Palgrave Macmillan; St. Martin's Press
Published: May 19, 2000
Language: eng
Format: Hardcover
Number of pages: 768
ISBN-13: 9780312231859
Subjects: Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Economics / Marketing / General; Europe; Management; Marketing
First sentence: Marketing is both a business philosophy and an action-oriented process.