Pharmaceutical industry perspectives
Subtitle: winning competitive positioning for the coming U.S. OTC market eruption
By: by Jeffrey J. Larsen, Dee Miller Prince, Leif Schaumann.
Contributors: Prince, Dee Miller.; Schaumann, Leif.
Publisher: SRI International
Published: 1987
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025-3493)
Language: eng
Subjects: Nonprescription drug industry -- United States.; Market surveys -- United States.
Other titles: P-I-P.
Notes: Spine title: P-I-P.
"October 1987."
Table of contents: title: v. 1. Introduction. Conclusions. Demand overview. New products. Marketing; title: v. 2. Introduction. Conclusions. Distribution and sales. The corporate contest.