International marketing
By: Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), Mary C. Gilly (University of California, Irvine), John L. Graham (University of California, Irvine), R. Bruce Money (Bringham Young University)
Contributors: Gilly, Mary C., author
Edition: Seventeenth edition, McGraw-Hill Education International edition.
Publisher: McGraw-Hill Education
Published: 2016
Place of publication: New York, NY
Language: eng
Number of pages: 662
ISBN-13: 9781259253065
Copyright date: 2016
Subjects: Export marketing; International business enterprises; Business and Management
Description: This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
Notes: Includes bibliographical references and index.