Strategic marketing management 1996-97
Subtitle: planning and control, analysis and decision
By: Paul Fifield and Colin Gilligan
Contributors: Gilligan, Colin; Chartered Institute of Marketing
Series: The CIM workbook series. Marketing; CIM workbook series
Publisher: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Published: 1996
Place of publication: Oxford, England
Language: eng
Number of pages: 371
ISBN-13: 9780750629140
Subjects: Marketing; Study and teaching; Strategic planning; Étude et enseignement; Planification stratégique; Strategisch management
Description: Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.