Leisure programming for baby boomers
By: Lynda J. Cochran, Anne M. Rothschadl, Jodi L. Rudick.
Contributors: Rothschadl, Anne Marie, 1948-; Rudick, Jodi L.
Publisher: Human Kinetics
Published: 2009
Place of publication: Champaign, Ill
Language: eng
ISBN-13: 9780736073639
Subjects: Recreation leadership.; Recreation -- Management.; Leisure -- Management.; Leisure -- Planning.; Baby boom generation.; Baby boom generation -- Attitudes.
Notes: Includes bibliographical references and index.
Table of contents: value: Are you ready for the boomers?; value: What drives boomers?; value: Marketing to baby boomers; value: Adopting a boomer lens; value: Getting groovy : arts and culture program ideas; value: Pursuing pathways : education program ideas; value: Life is an adventure : outdoor adventure program ideas; value: Move to the beat : healthy living program ideas; value: Hit the road : travel program ideas; value: The boomer future.