Die kleinen Könige der Warenwelt
Subtitle: Kinder im Visier der Werbung
By: Melissa Müller
Publisher: Campus
Published: 1997
Place of publication: Frankfurt; New York
Language: ger
Number of pages: 240
Subjects: Advertising and children; Advertising; Psychological aspects; Child consumers
Notes: Includes bibliographical references (p. 235-240).