Does humor in radio advertising affect recognition of novel product brand names?
By: by Eron M. Berg.
Published: 1997
Language: eng
Number of pages: 49
Subjects: Humor in advertising; Radio advertising; Advertising -- Psychological aspects; Recollection (Psychology)
Notes: Thesis (M.S.)--Western Washington University, 1997.

Includes bibliographical references (leaves 33-36)