Researching the new electronic media
Subtitle: what we need to know, current projects, future possibilities : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 15, 1982.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1982
Place of publication: [New York]
Language: eng
Number of pages: 131
Subjects: Telemarketing -- United States -- Congresses.; Cable television advertising -- United States -- Congresses.; Cable television -- United States -- Congresses.