Newer Insights into Marketing
Subtitle: Cross-Cultural and Cross-National Perspectives
Contributors: Camille P. Schuster (Editor); Phil Harris (Editor)
Publisher: Haworth Press
Published: July 1999
Language: eng
Format: Hardcover
Number of pages: 94
ISBN-13: 9780789007520
Subjects: International business; Market research; International - Marketing; International Marketing; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Cross-cultural studies; Marketing
First sentence: As the beginning of the new millennium draws near, it is a good time to take stock of what we know in our discipline and what directions we want to pursue in the future.