Essentials of marketing research
By: William G. Zikmund, Barry J. Babin.
Contributors: Babin, Barry J.
Edition: 3rd ed.
Publisher: Thomson/South-Western
Published: 2007
Place of publication: Mason, Ohio
Language: eng
Number of pages: 414
ISBN-13: 9780324320879
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 405-410) and index.