Maakʻetʻing etsensŭ
Subtitle: saryerŭl tʻonghae pon maakʻetʻing iron ŭi ihae wa ŭngyong
By: Im Chong-wŏn chŏ
Edition: Chʻopʻan
Series: Kyŏngyŏnghak chʻongsŏ; Kyŏngyŏnghak chʻongsŏ (Pŏmmunsa)
Publisher: Pŏmmunsa
Published: 1990
Place of publication: Sŏul Tʻŭkpyŏlsi
Language: kor
Number of pages: 570
Subjects: Marketing; Case studies
Notes: Includes bibliographical references and index.