Consumer behavior
Subtitle: in fashion
By: Michael R. Solomon, Nancy J. Rabolt.
Contributors: Rabolt, Nancy J.
Publisher: Pearson/Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 580
ISBN-13: 9780131714748
Subjects: Fashion merchandising; Clothing and dress -- Marketing; Consumer behavior; Consumers' preferences; Consumers -- Psychology; Consumer protection
Notes: Includes bibliographical references and index.