Shopping behavior and consumer preference for store price format
Subtitle: why "large basket" shoppers prefer EDLP
By: David R. Bell, James M. Lattin
Contributors: Lattin, James M; Marketing Science Institute
Series: Report -- no. 98-114; Report (Marketing Science Institute) -- no. 98-114
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: Supermarkets -- United States -- Management; Groceries -- United States -- Prices; Grocery shopping -- United States -- Psychological aspects
Notes: "Working paper."

"August 1998."

Includes bibliographical references (p. 49-50)