Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)
Publisher: Edwin Mellen Press
Published: December 2002
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780773469556
Subjects: Intellectual property, copyright & patents; Language & Linguistics; Sales & marketing; Business & Economics; Reference; Business/Economics; Genealogy; Advertising & Promotion; Brand name products; Generic products; Onomastics
Description: Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.