Global marketing
Subtitle: an interactive approach
By: Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
Contributors: Jeannet, Jean-Pierre.; Hennessey, Hubert D.
Publisher: Houghton Mifflin Co.
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 553
Subjects: Export marketing.; Export marketing -- Management.
Notes: Includes bibliographical references and indexes.