National survey of consumers' attitudes toward direct mail advertising
By: by Robert A. Hansen.
Publisher: Mail Advertising Service Association
Published: 1979
Place of publication: [Washington
Language: eng
Subjects: Advertising, Direct-mail -- United States.; Advertising, Direct-mail -- Public opinion.; Public opinion -- United States.
Notes: Cover title.
Table of contents: title: v. 1. Report.; title: v. 2. Tables.