Sales Promotion Essentials
Publisher: NTC/Contemporary Publishing Company
Published: June 1987
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780844230672
Subjects: Business & Management; Marketing - General; Business/Economics; Sales Promotion; Business / Economics / Finance
First sentence: Sales promotion in the United States is a big, big business-and one that is continuing to grow significantly each year.