The contrarian effect
Subtitle: why it pays (big) to take typical sales advice and do the opposite
By: Michael Port and Elizabeth Marshall.
Contributors: Marshall, Elizabeth, 1975-
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470237908
Subjects: Selling; Sales management; Marketing
Notes: Includes bibliographical references and index.