Marketing contemporary Nigerian theatre and cultural entertainment
By: edited by Sunday E. Ododo, Olusola A. Fosudo
Publisher: The Society of Nigeria Theatre Artists (SONTA)
Published: 2014
Place of publication: Maiduguri, Nigeria
Language: eng
Number of pages: 354
ISBN-13: 9789789379316
Copyright date: 2014
Subjects: Theater; Marketing; Cultural industries
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : Marketing the contemporary Nigerian theatre and cultural entertainment  -- Chris Nwamuo; title: The nature of theatre marketing : concepts, opportunities and challenges in the selling of intangible products and services  -- Sola Fosudo; title: Towards an effective marketing and publicity management strategy for the Nigerian theatre  -- Kenneth Efakponana Eni; title: Marketing the performing arts in the Nigerian society  -- Sunday Enessi Ododo; title: Application of marketing principles in Nigerian theatre business  -- Adebowale Abiodun Areo; title: Marketing the arts through effective branding and packaging techniques in Nigeria : the role of designers  -- Chidiebere S. Ekweariri; title: Advertising and publicity as veritable strategies of theatre marketing : a case study of Ife-theatre tradition  -- Pelumi Folajimi; title: The nature of industrial competition in Nigerian theatre  -- John Iwuh; title: Entrepreneurshiop in the arts : a critical study of potentially profitable creative ventures  -- Esuh Ossai-Igwe Lucky; title: Art reproduction and marketing  -- Oyenike O. Eseagwu; title: Prospects and impediments of Benin cultural products marketing  -- Osedebamen David Oamen; title: Managing storytelling as performance and cultural enterprise in Nigeria -- Adedokun, Remi Ademola & Osedebamen David Oamen; title: The travelling theatre : a tool for brand and direct marketing in EXP Marketing Nigeria Limited  -- Adeola Olawunmi Odukale; title: Strategies for self-sustenance in government arts agencies : repositioning the national visual art competition through partnership  -- Uche Nnadozie; title: Marketing and the theatre : praxis convergence analogy  -- Sunday Ododo & Hassan Adedoyin; title: Evolving marketing strategies to sustain the Nigerian video film industry  -- Hameed Olutoba Lawal; title: Marketing live theatre through television : a critical discourse  -- Oke Olufemi; title: Influence of advertising on audience patronage of Benin video-films : a study of the Benin metropolis  -- John Ndubuisi Bardi & Osakue Stevenson Omoera; title: Synergism in design and technology for cogent theatre management in Nigeria  -- O.U. Jacob; title: Trends in public and private support for privately owned cultural institutions in Nigeria, the example of the International Centre for the Arts, Lagos  -- Joseph O. Umukoro; title: The dancing mask : two decades (1992-2012) of the National Troupe of Nigeria as cultural ambassadors  -- Arnold Udoka; title: Proposal writing -- Jenkeri Zakari Okwori.