Marketing in Nigeria
Subtitle: experience in a developing economy
By: edited by Julius O. Onah.
Publisher: Cassell
Published: 1979
Place of publication: London
Language: eng
Number of pages: 231
Notes: "... carefully edited selections of papers presented at the 1st National Workshop in Marketing, held in Enugu on 17-19 March 1976 sponsored jointly by the Centre for Management Development of the Nigerian Council for Management Education and Training and the Marketing Department of the University of Nigeria" (back cover).