The Market Research Toolbox
Subtitle: A Concise Guide for Beginners
Edition: Second Edition edition
Publisher: Sage Publications, Inc
Published: June 21, 2005
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781412913188
Subjects: Market research; Social research & statistics; Marketing - Research; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Marketing research; Methodology
First sentence: Market research is a marketing activity, and marketing is a philosophy concerning how to succeed in business.