Imidzh regionov Rossii
Subtitle: innovat︠s︡ionnye tekhnologii i strategii rebrendinga
By: Pod redakt︠s︡ieĭ professora I.A. Vasilenko
Publisher: Mezhdunarodnye otnoshenii︠a︡
Published: 2016
Place of publication: Moskva
Language: rus
Number of pages: 287
ISBN-13: 9785713315511
Subjects: Local government. Municipal government; Regions of Russia. Periphery; Branding (Marketing); Public relations and politics; Economic conditions; Regional economics; Economic history
Description: V monografii rassmatrivayutsya vozmozhnosti formirovaniya sovremennogo imidzha rossiyskikh regionov s ispol'zovaniyem innovatsionnykh tekhnologiy rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyy opyt otechestvennykh regionov po ikh primeneniyu na Chukotke, v Bashkirii, Yekaterinburge, Novosibirske. Razrabotan strategicheskiy podkhod k formirovaniyu sovremennogo imidzha rossiyskikh regionov: opredeleny tseli i perspektivy imidzhevoy politiki, vydeleny osnovnyye kommunikatory, obosnovany kriterii otsenki imidzhevoy privlekatel'nosti regiona. Avtory schitayut, chto uspeshnoye razvitiye rossiyskikh regionov vo mnogom zavisit ot umelogo ispol'zovaniya innovatsionnykh resursov territorial'nogo brendinga, sposobnogo privlech' v regiony investitsii, ozhivit' kul'turnuyu zhizn' rossiyskoy provintsii, usilit' natsional'nuyu identichnost'. Monografiya predstavlyayet interes dlya politikov i gosudarstvennykh deyateley, spetsialistov v sfere upravleniya i svyazey s obshchestvennost'yu, a takzhe dlya rukovoditeley vsekh urovney.