Essentials of marketing
By: E. Jerome McCarthy ; with the assistance of A.A. Brogowicz
Contributors: Brogowicz, Andrew A. joint author
Series: The Irwin series in marketing
Publisher: R. D. Irwin
Published: 1979
Place of publication: Homewood, Ill
Language: eng
Number of pages: 494
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.