Marketing and Public Policy Conference Proceedings
Subtitle: June 5-6, 1998 Key Bridge Marriott Arlington, Va.
Contributors: Alan Andreasen (Editor); Alex Simonson (Editor); N. Craig Smith (Editor)
Publisher: Amer Marketing Assn
Published: May 1999
Language: eng
Format: Paperback
ISBN-13: 9780877572725
Subjects: Marketing - General; Business & Economics; Business/Economics