Marketing the Bard
Subtitle: Shakespeare in Performance And Print, 1660-1740
Publisher: University of Missouri Press
Published: September 30, 2006
Language: eng
Format: Hardcover
Number of pages: 271
ISBN-13: 9780826216885
Subjects: Shakespeare studies & criticism; Shakespeare; English, Irish, Scottish, Welsh; 18th century; Stage history; Literary Criticism; Literature - Classics / Criticism; English; England; British Isles; History; 17th century; Shakespeare, William,; 1564-1616; 1625-1800; Drama; Publishing
Description: "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.