The curse of the mogul
Subtitle: what's wrong with the world's leading media companies
By: Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
Contributors: Greenwald, Bruce C. N., 1946-; Seave, Ava.
Publisher: Portfolio
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 304
ISBN-13: 9781591842644
Subjects: Mass media -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: The media landscape; title: The landscape of competitive advantage; title: The structure of media industries; title: Debunking media myths; title: The Internet is not your friend; title: Content is not king : movies, music, and books; title: Efficient operations in media : do you think I'm sexy?; title: Putting it all together : networks and databases; title: Managing competition in media : can't we all just get along?; title: All (profitable) media is local : newspapers, theaters, and communications; title: Reinforcing competitive advantage in media; title: Bad mogul : media mergers and acquisitions; title: Media M&A that works : one that happened and one that didn't; title: Good mogul : the outperformers.