Is there a "consumer generation gap?"
Subtitle: A report on exploratory interviews with college seniors of 1971 and graduates of 1961
By: by William G. Capitman and Scott Ward
Contributors: Ward, Scott, 1942-
Series: Marketing Science Institute. Working paper -- P-74
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: College graduates -- United States -- Attitudes; Consumers -- Attitudes
Notes: "Preliminary research report."