Social media 3.0
Subtitle: it's easier than you think
By: Carol L. Morgan, CAPS, CSP, MIRM
Publisher: BuilderBooks
Published: 2013
Place of publication: Washington, DC
Language: eng
Number of pages: 323
ISBN-13: 9780867187205; 9780867187212
Subjects: Internet marketing; Social media; Marketing; Social aspects
Notes: Includes bibliographical references and index.
Table of contents: title: The social media mind set; title: Making social media work for you; title: Websites and blogs; title: Social networking; title: Online public relations; title: Cost and management of social media; title: Promoting your brand online; title: Social media and customer relationship management; title: How to measure results; title: Planning a strategy.