Brand immortality
Subtitle: how brands can live long and prosper
By: Hamish Pringle and Peter Field.
Contributors: Field, Peter.
Publisher: Kogan Page
Published: 2008
Place of publication: London; Philadelphia
Language: eng
Number of pages: 320
ISBN-13: 9780749449285
Subjects: Brand name products; Branding (Marketing)
Notes: Includes bibliographical references and index.