Altering message spacing to enhance memory of television commercials
By: Surendra N. Singh ... [et al.]
Contributors: Singh, S. N. 1947-
Series: Report -- no. 92-130; Report (Marketing Science Institute) -- no. 92-130
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: Television advertising; Memory in old age; Television and older people
Notes: "November 1992."

"Working paper"--Cover

Includes bibliographical references (p. 39-43)