An empirical evaluation of multiattribute utility and reservation price measurement
By: by Shlomo Kalish, Paul Nelson.
Contributors: Nelson, Paul.
Series: Working paper / Israel Institute of Business Research ;; no. 958/88; Working paper (Makhon le-meḥḳar ʻasaḳim be-Yiśraʼel) ;; no. 88/958.
Publisher: Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration
Published: 1988
Place of publication: Tel Aviv, Israel
Language: eng
Number of pages: 32
Subjects: Consumers' preferences -- Mathematical models.; Brand choice -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.; Commercial products -- Prices -- Mathematical models.
Notes: Includes bibliographical references (leaves 30-32).
"February 1988."