Marketing Strategy and Competitive Positioning (4th Edition)
Edition: 4 edition
Publisher: Prentice Hall
Published: January 25, 2008
Language: eng
Format: Paperback
Number of pages: 632
ISBN-13: 9780273706977
Subjects: Sales & marketing; Marketing; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing - Research; Management; Target marketing