Marketing Information Products and Services
Subtitle: A Primer for Librarians and Information Professionals
Contributors: Abhinandan K. Jain (Editor); Ashok Jambhekar (Editor); T.P. Rama Rao (Editor); S. Sreenivas Rao (Editor)
Publisher: IDRC Books
Published: March 2000
Language: eng
Format: Paperback
Number of pages: 480
ISBN-13: 9780889368170
Subjects: Development studies; Library, archive & information management; Sales & marketing; Library Science (General); International Librarianship; Public relations; Language Arts & Disciplines; Reference; Library & Information Science; Language; Libraries; Information Management; Business & Economics / Information Management; Marketing; India; Information services
First sentence: In the last decade, significant changes have taken place all over the world, and they have been posing challenges to various professions and professionals.