Cambridge handbook of communications and buyer behaviour
By: Steve Bax & Paul Woodhouse
Contributors: Woodhouse, Paul
Publisher: KoganPage
Published: 2013
Place of publication: London
Language: eng
ISBN-13: 9780749470623; 9781306153973
Subjects: Management; Internet marketing; Organizational Behavior; Handbooks, manuals; Management Science; Consumer behavior; Industrial Management; BUSINESS & ECONOMICS