Strategic Management in the Garment Industry
Series: Woodhead Publishing India Ser; Woodhead Publishing India Ser
Publisher: Woodhead Publishing Limited; Ingram Publisher Services [Distributor]
Published: 2012
Place of publication: Sawston; LaVergne
Language: eng
Format: [electronic resource]
Number of pages: 240
ISBN-13: 9780857095824
Subjects: Technology
Description: Strategic implementation in the garment industry requires a special kind of expertise. Formulating a business strategy requires entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy primarily focuses on management. All fashion companies, regardless of their current situation, must develop a long term strategy in accordance with their objectives, capabilities, resources and market positions. This book begins by explaining strategy management, then moves on to discuss marketing and management, different strategic methods and ends with how to create organization structure and an organizational culture.
Notes: Scholarly & Professional Woodhead Publishing Limited