Problems in marketing
Subtitle: applying key concepts and techniques
By: Luiz Moutinho & Charles Chien.
Contributors: Chien, Charles S.
Edition: 2nd ed.
Publisher: Sage Publications
Published: 2008
Place of publication: Los Angeles
Language: eng
Number of pages: 322
ISBN-13: 9780761971788; 9780761971795
Subjects: Marketing
Notes: Includes bibliographical references and index.