The Engaged Customer
Subtitle: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
Edition: 1st edition
Publisher: Collins
Published: July 23, 2002
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780066620794
Subjects: Marketing - Multilevel; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; E-Commerce - Internet Marketing; Marketing - Direct; Business & Economics / Marketing / Direct
First sentence: IMAGINE YOU RUN a company that just spent $10 million on mar and advertising to acquire its first 200,000 Internet cus