Getting the Most from Your Yellow Pages Advertising
Subtitle: Maximum Profits at Minimum Cost
Edition: 2nd Updtd edition
Publisher: Aegis Publishing Group, Ltd.
Published: December 1997
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9781890154059
Subjects: Advertising & Promotion; Advertising; Telephone; Directories; Yellow pages; Telephone directories; Business/Economics; Business / Economics / Finance
Description: Completely updated second edition to the perennial bible on the subject. Find out how to get the most mileage out of your advertising dollars, increasing sales as cost-effectively as possible. Get expert answers to your most critical questions and watch your sales soar: What kind of ads pull the greatest response? What headings should your business be under, and in which directories? How much should you be spending?

How can you gauge how well an ad might work even before you buy? and What common money-wasting mistakes must you avoid?