Market information and research in fashion management
By: ElizabethA. Richards, David Rachman.
Contributors: Richards, Elizabeth A.; Rachman, David J.; American Marketing Association. New York Chapter.
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Subjects: Clothing trade -- United States -- Congresses.; Clothing trade -- United States -- Management -- Congresses.
Notes: Proceedings of a workshop sponsored by the New York Chapter of the American Marketing Association.