Marketing
Subtitle: creating and keeping customers in an e-commerce world
By: William G. Zikmund, Michael d'Amico
Contributors: D'Amico, Michael
Edition: 7th ed.
Publisher: South-Western College Pub.
Published: 2001
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 689
Subjects: Marketing
Notes: Includes bibliographical references (p. 660-669) and indexes.