Marketing research
Subtitle: an applied approach
By: Naresh K. Malhotra, David F. Birks.
Contributors: Birks, David F.
Edition: 2nd European ed.
Publisher: Financial Times Prentice Hall
Published: 2003
Place of publication: Harlow
Language: eng
Number of pages: 786
Subjects: Marketing research.; Marketing research -- Methodology.
Notes: Previous European ed.: 2000.

Includes bibliographical references and indexes.