We-commerce
Subtitle: how to create, collaborate, and succeed in the sharing economy
By: Billee Howard.\]
Edition: First edition.
Published: 2015
Language: eng
Number of pages: 194
ISBN-13: 9780399173622
Subjects: Entrepreneurship; Economics; Relationship marketing; Sustainable development
Description: "In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy.Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy"--
Notes: "A Perigee book."
Table of contents: title: Introduction: The house of we; title: Embrace the awesome power of redemptive deconstruction; title: Adapt to the laws of creative evolution; title: Become an artist of business; title: Start your own small-town silicon; title: Learn the new geography of global innovation; title: Homebrew your own cult; title: Profit with purpose; title: Bespoke is the new beautiful; title: Stay small but reach all; title: Pop-up-alooza!; title: Epilogue: What lies ahead; title: Afterword.