Promotion of pharmaceuticals
Subtitle: issues, trends, options
By: Dev S. Pathak, Alan Escovitz, Suzan Kucukarslan, editors.
Contributors: Pathak, Dev S.; Escovitz, Alan, 1947-; Kucukarslan, Suzan.
Publisher: Pharmaceuticals Products Press
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 167
Subjects: Drugs -- Marketing.; Advertising -- Drugs.; Pharmaceutical industry.; Advertising.; Drug Industry.; Drugs.
Notes: Includes bibliographical references.
Also published as Journal of pharmaceutical marketing and management, v. 7, no. 1, 1992.