Getting it right the first time
Subtitle: can we eliminate ineffective advertising before it is run?
By: by John Philip Jones ; foreword by Colin McDonald.
Contributors: RSC - The Quality Measurement Company.
Series: Admap monograph -- no. 3
Publisher: Admap
Published: 1996
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 48
Subjects: Advertising -- Quality control.; Advertising campaigns.; Consumers' preferences.
Notes: "This monograph was commissioned by RSC". -- p. 8.

Includes bibliographical references.