The media handbook
Subtitle: a complete guide to advertising media selection, planning, research, and buying
By: Helen Katz
Edition: 6th edition.
Series: Routledge Communication Series; Routledge communication series
Published: 2017
Language: eng
Number of pages: 231
ISBN-13: 9781138689152; 9781138689169
Subjects: Marketing channels; Advertising media planning; Mass media and business
Notes: Includes bibliographical references and index.