Attention! This book will make you money
Subtitle: how to use attention-getting online marketing to increase your revenue
By: Jim F. Kukral
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 289
ISBN-13: 9780470599273
Subjects: Internet marketing
Notes: Includes index.
Table of contents: title: Part I; title: Attention marketing; title: No more apologizing; title: Don't yoou want to be "that guy!"?; title: How do I become "that guy"?; title: Can my business be "that guy!"?; title: From idea to success in eight hours; title: Press releases don't get press anymore; title: Help me help you; title: Mark Cuban hates me; title: New Jersey man sells Brooklyn Bridge . . . for $14.95!; title: One video got my message through; title: The million-dollar question!; title: 26 ways to generate killer ideas; title: Do think outside of the box and what can happen when you do; title: Do you market outrageously?; title: You can't do it? That's the wrong way to think!; title: What's your hook?; title: A few more things about good brand names . .; title: Determination, diligence, and discipline; title: Marketing and sales 101; title: It's all about pain; title: The universal truths of selling on the web. Part II; title: Making money on the web; title: Do people really make millions online?; title: So how do people make money online?; title: What's you $$$ number?; title: Membership sites & recurring revenue, oh my!; title: CD or DVD continuity programs; title: Boot camps and training sessions; title: Group coaching; title: Keeping subscribers; title: Reusing content; title: Bonuses rule!; title: A regular guy becomes the king of continuity; title: The tools; title: Got a brand in mind yet?; title: Affiliate marketing; title: Social media; title: Can I use social media to make money?; title: Need a job, try facebook; title: More power to the people (on Facebook); title: Attention! Videos can make money; title: Getting into the online video game; title: Let's get viral!; title: Walking the walk; title: How to distribute web videos. Part III; title: That question mark guy; title: Speaking of questions . . .; title: Farting sounds make us laugh, but is anyone buying?; title: Mmm, mmm, good!; title: Is all attention good?; title: Image counts; title: Do you have a voice?; title: Crazy = success question; title: Why do some people get attention yet can't monetize it?; title: The web is full of copycats; title: Customer evangelists rule; title: Luxury versus need; title: Getting attention the old-fashioned way; title: Power to the people; title: One "hell" of an attention-getter; title: Astonish me!; title: Does making S#*% up to get attention work?; title: The best job in the world; title: Porn and pancakeds at church; title: The worst is sometimes better than the best; title: Five cents is more memorable than free; title: Sometime it's the little ideas that work best; title: Stalker or author? Who cares? It worked!; title: An idea turned into millions! Conclusion; title: This book was written for you; title: But wait . . . There's more!