The evolution of store gestalt
Subtitle: a study of the use of music in the creation of in store ambience and atmospherics.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 2365
Publisher: University College Dublin, Graduate School of Business
Published: 1997
Place of publication: Dublin
Language: eng
Number of pages: 104
Subjects: Music in advertising.; Retail trade -- Ireland.; Sales promotion.; Consumer behavior.; Consumers -- attitudes.
Notes: Thesis submitted to the Department of Marketing.

Thesis (MBS) - University College Dublin, 1997.