application of social class in market segmentation
By: James M. Carman.
Contributors: University of California Berkeley. Graduate School of Business Adṁinistration. Research Program in Marketing.
Series: IBER special publications
Publisher: Institute of Business and Economic Research
Published: 1965
Place of publication: Berkeley
Language: eng
Number of pages: 70
Subjects: Marketing research; Social classes
Notes: At head of title: Research program in Marketing, Graduate School of Business Administration, University of California, Berkeley.

Bibliographical references.