The hidden power of advertising
Subtitle: how low involvement processing influences the way we choose brands
By: Robert Heath.
Series: Admap monograph -- no. 7.
Publisher: Admap Publications
Published: 2001
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 124
Subjects: Advertising -- Psychological aspects; Brand choice -- Psychological aspects; Advertising -- Brand name products; Subliminal advertising
Notes: Includes bibliographical references (leaves 120-123).