Marketing health behavior
Subtitle: principles, techniques, and applications
By: edited by Lee W. Frederiksen, Laura J. Solomon, and Kathleen A. Brehony.
Contributors: Frederiksen, Lee W.; Solomon, Laura J.; Brehony, Kathleen A.
Publisher: Plenum Press
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 200
Subjects: Preventive health services -- Marketing.; Health education -- Marketing.; Marketing -- Social aspects.; Medicine and psychology.
Notes: Includes bibliographical references and index.