Successful promotions build successful brands
By: Pran K. Choudhury with Ajay Gupta.
Contributors: Gupta, Ajay.
Publisher: Universities Press; Distributed by, Orient Longman
Published: 2006
Place of publication: Hyderabad
Language: eng
Number of pages: 133
Subjects: Sales promotion -- India -- Case studies.; Brand choice -- India -- Case studies.
Genres: Case studies.