Creating a corporate identity for a $20 billion start-up
Subtitle: Lucent Technologies
By: [case study prepared by Peter L. Phillips in collaboration with Stephen A. Greyser, Richard P. Chapman].
Contributors: Phillips, Peter A.; Greyser, A.; Chapman, Richard P.
Series: Design Management Institute case study -- 001
Publisher: Design Management Institute; Harvard Business School.
Published: 1999
Place of publication: Boston, Ma
Language: eng
Subjects: Lucent Technologies.