Industrial marketing costs
Subtitle: an analysis of variations in manufacturers' marketing expenditures
By: by Robert D. Buzzell and Paul W. Farris.
Contributors: Farris, Paul.; Marketing Science Institute.
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 47
Subjects: Marketing -- United States -- Costs.
Notes: "Preliminary research report."

"Report no.76-118".

Bibliography: p. 46.