Designing a winning service strategy
By: edited by Mary Jo Bitner, Lawrence A. Crosby.
Contributors: Bitner, Mary Jo.; Crosby, Lawrence A.; American Marketing Association.; Services Marketing Conference (7th : 1988 : Arlington, Va.)
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 113
Subjects: Service industries -- United States -- Marketing -- Congresses.
Notes: Includes bibliographical references and index.
Papers from the 7th annual Services Marketing Conference sponsored by the American Marketing Association, held in Arlington, Va. in 1988.