Breakthrough entrepreneurship
Subtitle: the proven framework for building brilliant new businesses
By: Jon Burgstone and Bill Murphy, Jr
Contributors: Murphy, Bill, Jr
Publisher: Farallon Pub.
Published: 2012
Place of publication: San Francisco, Calif
Language: eng
Number of pages: 270
ISBN-13: 9780983961109
Subjects: New business enterprises; Entrepreneurship
Table of contents: title: The driving forces in entrepreneurship; title: Idea generation and evaluation; title: Customer pain and value proposition; title: Maximum information for minimum cost; title: Competitive advantage, business models & execution; title: Building credibility; title: Marshalling resources; title: Learning to lead; title: Maintaining balance and living the entrepreneurial life; title: Learning to expect and achieve more.