Marketing engineering
Subtitle: computer-assisted marketing analysis and planning
By: Gary L. Lilien, Arvind Rangaswamy.
Contributors: Rangaswamy, Arvind.
Edition: Rev. 2nd ed.
Publisher: Penn State Smeal College of Business
Published: 2004
Place of publication: State College, Pa
Language: eng
Number of pages: 518
Subjects: Marketing -- Data processing.; Marketing -- Decision making -- Mathematical models.; Marketing -- Decision making -- Data processing.
Notes: Includes bibliographical references and indexes.