Key account management in financial services
Subtitle: tools and techniques for building strong relationships with major clients
By: Peter Cheverton ... [et al.].
Contributors: Cheverton, Peter.
Publisher: Kogan Page
Published: 2008
Place of publication: London; Philadelphia
Language: eng
Number of pages: 329
ISBN-13: 9780749450694
Subjects: Financial services industry -- Management; Selling -- Key accounts; Marketing -- Key accounts; Customer services
Notes: Includes bibliographical references (p. 324-326) and index.