Electronic Commerce
Subtitle: Opportunities and Challenges
Contributors: Mahesh S. Raisinghani (Editor); Syed Mahbubur Rahman (Editor)
Publisher: IGI Global
Published: February 2000
Language: eng
Format: Paperback
Number of pages: 422
ISBN-13: 9781878289766
Subjects: Business & Management; Distributive industries; International business; Internet; Sales & marketing; Marketing - General; Computers; Business Enterprise; Information Management; Business / Economics / Finance; Internet marketing; Computer Books: Integrated Systems; Information Technology; Electronic Commerce; Business enterprises; Computer Networks
First sentence: At the brink of the new millennium, in global economy and commerce, there has been a dramatic increase in the role of information technology in markets, both in traditional markets and especially in the emergence of the electronic marketplaces.