Cases in consumer behavior
By: [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Contributors: Engel, James F. 1934-; Kollat, David T.
Series: Holt, Rinehart and Winston Marketing series
Publisher: Dryden Press
Published: 1969
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 450