The Revenue Marketing Book : How to build a predictable and repeatable revenue
Publisher: Notion Press
Published: (May 9, 2020)
Language: eng
Format: Kindle Edition
Number of pages: 106
Description: It doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.

The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.

Make an impact. Build a predictable recurring revenue engine.
Review

"The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team."
- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of 'Create Togetherness'
 
"The Revenue Marketing Book is a worthwhile read for entrepreneurs and marketers who are intent on making their marketing efforts translate into revenue."
- Scott Brinker, Editor at chiefmartec.com & the Chair of Martech Conference
 
"A must-read operating manual for marketers who want to deliver exponential revenue."
-Sangram Vajre, Author, Co-founder at Terminus, and the host of #FlipMyFunnel, atop 50 business podcast in the world.
 
"All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag's book gives you an approach to make your marketing count."
- Vinod Muthukrishnan,Chief Growth Officer at Cisco
 
"A new way to look at marketing to finally be able to give some ROI to this intangible business function. Yaag's insights make 'The Revenue Marketing Book' a practical and meaningful point of reference."
- Claire Boscq-Scott, Global CX Guru and CEO at the BusyQueenBee