Intellectual Property Management
Subtitle: The Role of Technology-Brands in the Appropriation of Technological Innovation (Contributions to Management Science)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: October 15, 2004
Language: eng
Format: Paperback
Number of pages: 404
ISBN-13: 9783790802801
Subjects: Management of specific areas; Intellectual property; Business/Economics; Business & Economics; Business / Economics / Finance; Technological innovations; Management Science; Law and legislation; Management - General; Business & Economics / Management Science; Economics - General; Brand name products; Intellectual capital
First sentence: In the 21st century the most valuable strategic resources for business enterprises will no longer be physical assets such as land, machines, etc., as it was the case in the beginning of the 20th century, but rather intangible assets such as knowledge, know-how, and intellectual property rights.1