The choice factory
Subtitle: how 25 behavioural biases influence the products we decide to buy
By: by Richard Shotton
Published: 2018
Language: eng
Number of pages: 202
ISBN-13: 9780857196095
Subjects: Consumer behavior; Attitudes; Influence (Psychology); Consumers
Other titles: How 25 behavioural biases influence the products we decide to buy; How twenty-five behavioural biases influence the products we decide to buy; 25 behavioural biases that influence what we buy
Description: "By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Notes: Includes bibliographical references and index.
Table of contents: title: The 25 biases. The fundamental attribution error; title: Social proof; title: Negative social proof; title: Distinctiveness; title: Habit; title: The pain of payment; title: The danger of claimed data; title: Mood; title: Price relativity; title: Primacy effect; title: Expectancy theory; title: Confirmation bias; title: Overconfidence; title: Wishful seeing; title: Media context; title: The curse of knowledge; title: Goodhart's law; title: The Pratfall effect; title: Winner's curse; title: The power of the group; title: Veblen goods; title: The replicability crisis; title: Variability; title: Cocktail party effect; title: Scarcity; title: Ethics; title: Conclusion.