Utilizing the Strategic Marketing Organization
Subtitle: The Modernization of the Marketing Mindset (Haworth Marketing Resources) (Haworth Marketing Resources)
Publisher: Haworth Press
Published: December 1995
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781560249122
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management; Marketing
First sentence: It's very simple.