Corporate communication
Subtitle: strategic adaptation for global practice
By: Michael B. Goodman, Peter B. Hirsch
Contributors: Hirsch, Peter B.
Publisher: Peter Lang
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 238
ISBN-13: 9781433106217; 9781433106224
Notes: Includes bibliographical references (p. [195]-214) and index.
Table of contents: title: Adapting to radical changes in business and media : a corporate communication vision for the future; title: Leadership capabilities : the core competencies for corporations and executives; title: Corporate communication and Web 2.0; title: Strategic ethical relationships : trust and integrity; title: Corporate culture's increased significance; title: Economic factors; title: Precedent : the history of communication in corporations; title: Philosophy : the engineering of consent and process : strategic and tactical models; title: Performance : the measures that determine the success of communication; title: Corporate communication : the way forward; title: Guideline A: corporate communication strategy and policy; title: Guideline B: crisis communication; title: Guideline C: media relations; title: Guideline D: employee relations; title: Guideline E: global relations; title: Guideline F: corporate citizenship and table of organizations; title: Guideline G: core competencies for corporate communication; title: Guideline H: investor relations and sustainability; title: Guideline I: transparency and disclosure; title: Guideline J: reputation management; title: Guideline K: transaction communication; title: Guideline L: affiliate relations; title: Guideline M: thought leadership and executive relationship management; title: Guideline N: social media and corporate blogging.