Hadgamah
Subtitle: shimush be-hadgamah le-haḥdarat mutsarimḥadashim
Publisher: Universiṭat Tel-Aviv
Published: 1994
Place of publication: Tel-Aviv
Language: heb
Format: microform :
Number of pages: 139
Subjects: Product demonstrations; New products; Marketing
Other titles: Demonstration : using demonstration to increase new product diffusion : theory and empirical investigation.
Notes: Thesis (Ph.D.) --Universiṭat Tel-Aviv, 1994.

Added title page and abstract in English.