Cable/videotex
Subtitle: a compendium for direct marketers
By: editor, R.C. Morse ; project director/co-editor, Karen L. Burns.
Contributors: Morse, R. C.; Burns, Karen.
Series: Monograph ;; v. 6; DMMA Information Central monograph ;; v. 6.
Publisher: Direct Mail/Marketing Association
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 326
Subjects: Telemarketing marketing -- United States.; Cable television -- United States.; Videotex systems -- United States.
Notes: "July 1982."