Notes on the application of attitude measurement and scaling techniques in marketing research
By: [by] Alvin J. Silk.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 409-69; Working paper (Sloan School of Management) -- 409-69.
Publisher: M.I.T.
Published: 1969
Place of publication: Cambridge
Language: eng
Number of pages: 17
Subjects: Consumers -- Attitudes.; Influence (Psychology)