Essentials of intellectual property
By: Alexander I. Poltorak, Paul J. Lerner
Contributors: Lerner, Paul (Paul J.)
Edition: 2nd ed.
Series: Essentials series
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470888506
Description: "The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors    Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property.   Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works   Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence   Offers an introduction to IP licensing and enforcement   Now features discussion of critical precedent-setting recent IP cases and proposed patent reform        Providing buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "--
Notes: Includes bibliographical references and index.