Channel member response to trade programs
By: by Gary L. Frazier and David W. Stewart
Contributors: Stewart, David W.; Marketing Science Institute
Series: Report -- no. 89-119; Report (Marketing Science Institute) -- no. 89-119
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 55
Copyright date: 1989
Subjects: Marketing channels; Sales promotion; Selling; Consumer behavior
Notes: "December 1989."

Bibliography: p. 40-47.