Marketing exchange transactions and relationships
By: Franklin S. Houston, Jule B. Gassenheimer, and James M. Maskulka.
Contributors: Gassenheimer, Jule B.; Maskulka, James M.
Publisher: Quorum Books; Praeger
Published: 1992
Place of publication: Westport, Conn
Language: eng
Number of pages: 178
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. [159]-171) and index.