The storytelling edge
Subtitle: how to transform your business, stop screaming into the void, and make people love you
By: Joe Lazauskas, Shane Snow
Contributors: Snow, Shane, author
Publisher: Wiley
Published: 2018
Language: eng
Number of pages: 176
ISBN-13: 9781119483359
Subjects: Branding (Marketing); Storytelling; Success in business
Other titles: Contently presents
Description: "Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business--and all the relationships that matter to it--through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care--in work and in life"--
Notes: Includes bibliographical references (pages 167-168) and index.
Table of contents: title: The power of story; title: The elements of great storytelling; title: Honing your storytelling chops; title: Transforming business with storytelling; title: The killer formula for building an audience; title: The brand newsroom; title: The future of brand storytelling; title: The storytelling habit.