Kleppner's advertising procedure
By: J. Thomas Russell, W. Ronald Lane.
Contributors: Lane, W. Ronald, 1940-; Kleppner, Otto, 1899-1982.
Edition: 13th ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: Englewood Cliffs, N.J; London
Language: eng
Number of pages: 799
Subjects: Advertising.
Notes: Previous ed.: 1993.

Includes index.