Advertising basics!
Subtitle: a resource guide for beginners
By: J.V. Vilanilam, A.K. Varghese.
Contributors: Varghese, A. K.
Publisher: Response Books
Published: 2004
Place of publication: New Delhi; Thousand Oaks, Calif
Language: eng
Subjects: Advertising.; Advertising agencies.
Notes: Includes bibliographical references and index.
Table of contents: title: How it all began; title: Conventional advertising and ad agencies; title: The new ad agency? the stress is on client servicing; title: On to copy, folks!; title: The craft of ad copywriting; title: Writing for radio-television-film.