Les nouvelles techniques de marketing
By: D. Billon, J-M. Tardieu. --
Contributors: Tardieu, Jean-Michel
Series: Collection DCM (Découvrir-comprendre-maîtriser)
Publisher: TOP Ed.
Published: 1998
Place of publication: Paris
Language: fre
Number of pages: 171
Subjects: Marketing.
Notes: Bibliogr.: p. 169-171.

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