Marketing Engineering/Tutorial Marketing Engineering
Subtitle: Computer-Assisted Marketing Analysis and Planning
Edition: Bk&CD Rom edition
Publisher: Addison Wesley Longman
Published: August 1997
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780321014177
Subjects: Applications of Computing; Sales & marketing; Business Decision Making; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Data processing; Decision making; Marketing; Mathematical models
First sentence: Marketing is pervasive in market economies around the world.