Markt- und Produktmanagement
Subtitle: Die Instrumente des Technischen Vertriebs
Contributors: W. Engelhardt (Assistant); S. Fließ (Assistant); B. Günter (Assistant); F. Jacob (Assistant); M. Kleinaltenkamp (Assistant); T. Kollmann (Assistant); W. Plinke (Assistant); O. Plötner (Assistant); A. Pohl (Assistant); A. Söllner (Assistant); R. Weiber (Assistant); M. Rechnfelderbäumer (Assistant); Michael Kleinaltenkamp (Editor); Wulff Plinke (Editor)
Edition: 1 edition
Publisher: Springer
Published: November 5, 1998
Language: ger
Format: Hardcover
Number of pages: 731
ISBN-13: 9783540642787
Subjects: Engineering: general; Marketing - Product Management; Business / Economics / Finance; Engineering - Industrial; Technology / Engineering / Industrial; Technology : Engineering - Industrial