Capturing evolving visit behavior in clickstream data
By: Wendy W. Moe and Peter S. Fader
Contributors: Fader, Peter S
Series: Working paper series -- no. 01-115; Report (Marketing Science Institute) -- no. 01-115
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 36
Subjects: Electronic commerce; Consumer behavior; Consumers -- Research
Notes: Includes bibliographical references (p. 35-36)