Future proof your brand
Subtitle: data driven insights to implement, manage, and optimise your brand performance
By: Marc Cloosterman, Laurens Hoekstra ; forewords by Karl-Ludwig Kley and Ralph Hamers
Contributors: Hoekstra, Laurens, author; Kley, Karl-Ludwig, 1951- writer of foreword; Hamers, Ralph, 1966- writer of foreword
Published: 2017
Language: eng
Number of pages: 163
ISBN-13: 9780999082300
Subjects: Management; Branding (Marketing)
Notes: Includes bibliographical references (pages 154-155).
Table of contents: title: Welcome to the future of your business; title: Brand performance strategy for the C-Suite; title: Brand change and management that drives ROI; title: Learning from examples; title: FAQs: asking and answering the right questions.