Marketing in action
Subtitle: an experiential approach
By: Robin T. Peterson, Wilbur W. Stanton, Arthur A. Whatley.
Contributors: Stanton, Wilbur W., joint author.; Whatley, Arthur A., 1939- joint author.
Publisher: West Pub. Co.
Published: 1978
Place of publication: St. Paul
Language: eng
Number of pages: 259
Subjects: Marketing.
Notes: Includes bibliographies.