Māketingu no shinwa
By: Ishii Junzō
Series: Iwanami gendai bunko. Gakujutsu -- 135; Iwanami gendai bunko -- 135.
Publisher: Iwanami Shoten
Published: 2004
Place of publication: Tōkyō
Language: jpn
Number of pages: 416
ISBN-13: 9784006001353
Subjects: Marketing; Consumers' preferences
Notes: Originally published: Tōkyō : Nihon Keizai Shinbunsha, 1993.

Includes bibliographical references (p. 383-401 (2nd group)) and indexes.