Transcript proceedings, advertising tracking studies
Subtitle: the state of the art, more than just keeping score, tracking campaign wearout
By: an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York City, July 31 and August 1, 1984.
Publisher: ARF
Published: 1984
Place of publication: New York, N.Y. (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 278
Subjects: Advertising -- Research.
Other titles: Advertising tracking studies.