Vahlens grosses Marketinglexikon
By: herausgegeben von Hermann Diller.
Contributors: Diller, Hermann.
Edition: 2., völlig überarbeitete und erw. Aufl.
Publisher: Beck; Vahlen
Published: 2001
Place of publication: München; München
Language: ger
Number of pages: 1947
Subjects: Marketing -- Dictionaries -- Germany.; Marketing -- Germany.
Genres: Dictionaries
Notes: Includes bibliographical references.