Customerization
Subtitle: the next revolution in mass customization
By: Jerry Wind and Arvind Rangaswamy
Contributors: Rangaswamy, Arvind; Marketing Science Institute
Series: Report -- no. 00-108; Report (Marketing Science Institute) -- no. 00-108
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 32
Subjects: Technological innovations -- Management; Manufactures -- Technological innovations -- Management; Service industries -- Technological innovations -- Management; Consumers' preferences; Marketing
Other titles: Customerization, the next revolution in mass customization
Notes: "Commentary."

"Working paper series."

Includes bibliographical references (p. 31-32)