APE, author, publisher, entrepreneur
Subtitle: [how to publish a book]
By: Guy Kawasaki, Shawn Welch
Contributors: Welch, Shawn
Publisher: Nononina Press
Published: 2013
Place of publication: [United States]
Language: eng
Number of pages: 377
ISBN-13: 9780988523104
Subjects: Authors and publishers; Marketing; Publishers and publishing; Self-publishing; Authorship
Description: "In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, 'There must be a better way.' With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles--author, publisher and entrepreneur--the potential benefits are greater than with traditional publishing."--Cover
Notes: Subtitle from cover.