The impact of cognitive style on variety seeking by food innovators
By: Gordon R. Foxall.
Contributors: Birmingham Business School. Research Centre for Consumer Behaviour.
Series: Working papers in consumer research -- No.5
Publisher: University of Birmingham
Published: 1993
Place of publication: Birmingham
Language: eng
Number of pages: 16
Subjects: Consumer behavior.; Consumers' preferences.; Food -- Marketing.
Notes: A paper prepared for a special issue of the British Food Journal on "The psychology of food consumption", edited by D.A. Booth.

Includes bibliographical references (p12-13).