Dienstleistungsmarketing in der Praxis
Subtitle: am Beispiel eines Messeunternehmens
By: Michael Peters.
Publisher: DUV; Deutscher Universitätsverlag
Published: 1992
Place of publication: Wiesbaden
Language: ger
Number of pages: 361
Subjects: Service industries -- Marketing -- Case studies.; Exhibition equipment and supplies industry -- Germany -- Marketing -- Case studies.
Notes: Includes bibliographical references (p. [349]-361).
"DUV Wirtschaftswissenschaft"--P. 4 of cover.
Originally presented as the author's thesis (doctoral)--Universität Frankfurt am Main, 1991.