Border Radio
Subtitle: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves
Edition: Revised Edition edition
Publisher: University of Texas Press
Published: March 15, 2002
Language: eng
Format: Paperback
Number of pages: 371
ISBN-13: 9780292725355
Subjects: History of specific subjects; Radio; Social Science; Pop Arts / Pop Culture; Cinema/Film: Book; Sociology; Media Studies; Radio - History & Criticism; Performing Arts / Mass Media; Mexican-American Border Region; Radio broadcasting
Description: Traces the history of the border radio from the 1930s to the 1960s and describes how broadcasters pioneered direct sales advertising, used the radio as a political tool, popularized country music and rock, and introduced the electronic church.