Hanʼgukchŏk kwanggo e taehan kamjŏng panŭng yoin kwa kŭ hyokwa yŏnʼgu
Subtitle: TV CF rŭl chungsim ŭro
By: Kim Hyo-chʻang chŏ. 
Edition: Chʻopʻan. 
Publisher: Hanʼguk Haksul Chŏngbo
Published: 2006
Place of publication: Kyŏnggi-do Pʻaju-si
Language: kor
Number of pages: 154
Subjects: Advertising -- Korea (South) -- Psychological aspects; Television advertising -- Korea (South) -- Psychological aspects; Marketing -- Korea (South) -- Psychological aspects; Consumers -- Korea (South) -- Attitudes; Public opinion -- Korea (South)
Notes: Includes bibliographical references (p. 119-123).