Marketing, morality and the natural environment
By: Andrew Crane
Series: Routledge advances in management and business studies
Publisher: Routledge
Published: 2000
Place of publication: London; New York
Language: eng
Number of pages: 208
Subjects: Green marketing -- Moral and ethical aspects
Description: "This volume provides a new look at marketing, and in particular at the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understandings of the green marketing activities and processes that are part of their organizations."--Jacket.
Notes: Includes bibliographical references (p. [188]-202) and index