Marketing Public Relations
Subtitle: The HOWS That Make It Work
Edition: 1 edition
Publisher: Iowa State Press
Published: January 30, 2000
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9780813822075
Subjects: Marketing - General; Journalism; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Public Relations; Advertising & Promotion; General; Communication in marketing
First sentence: Marketing public relations is a comprehensive, all-encompassing, public awareness and information program directed to mass or specialty audiences to influence increased sales or use of an organization's product or service.