A look back, a look ahead
By: [editor] George B. Hafer.
Contributors: Hafer, George B.; American Marketing Association.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago
Language: eng
Number of pages: 207
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Marketing research -- Congresses.; Consumers -- Attitudes -- Congresses.
Notes: Includes bibliographies.