International marketing
By: by John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.
Contributors: Cateora, Philip R.; La Londe, Bernard J.
Publisher: ill., maps.
Published: 1966
Place of publication: Homewood, Ill
Number of pages: 670
Subjects: Export marketing
Notes: Bibliography: p. 641-651.