Producing fashion
Subtitle: commerce, culture, and consumers
By: edited by Regina Lee Blaszczyk
Contributors: Blaszczyk, Regina Lee
Series: Hagley perspectives on business and culture
Publisher: University of Pennsylvania Press
Published: 2008
Place of publication: Philadelphia
Language: eng
Number of pages: 363
ISBN-13: 9780812240375
Subjects: Fashion design -- 20th century -- History; Fashion merchandising -- 20th century -- History; Consumers' preferences -- 20th century -- History; Marketing -- Management -- 20th century -- History; Product management -- 20th century -- History
Notes: Includes bibliographical references (p. [293]-348) and index
Table of contents: title: Chapter 1. Rethinking fashion / Regina Lee Blaszczyk; title: PART I. Organizing the fashion trades; title: Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane; title: Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese; title: Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard; title: Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa; title: PART II. Inventing fashions, promoting styles; title: Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess; title: Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer; title: Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot; title: PART III. Shaping bodies, building brands; title: Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott; title: Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown; title: Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor; title: PART IV. Customer reactions, consumer adaptations; title: Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny; title: Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev; title: Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt