Consumer Behavior
Edition: 3rd edition
Publisher: Macmillan Coll Div
Published: January 1993
Language: eng
Format: Hardcover
Number of pages: 830
ISBN-13: 9780023845918
Subjects: Consumer issues; Marketing - Research; Business / Economics / Finance; Consumer Behavior; Consumers; United States; Business/Economics
Notes: The Macmillan Series in Marketing