Rolling out new products across international markets
Subtitle: causes of delays
By: George M. Chryssochoidis.
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: Basingstoke
Language: eng
Number of pages: 249
Subjects: New products -- Management -- Mathematical models.; Time to market (New products) -- Mathematical models.; Product management -- Mathematical models.; Export marketing -- Mathematical models.
Notes: Includes bibliographical references and index.