The Campaign Manager 
Subtitle: Running and Winning Local Elections
Edition: 2nd edition
Publisher: Westview Press
Published: October 29, 1999
Language: eng
Format: Paperback
Number of pages: 284
ISBN-13: 9780813368481
Subjects: Elections & referenda; Local government; Political campaigning & advertising; Politics/International Relations; Political Process - Elections; Elections And Voting; Political Science; Politics / Current Events; Politics - Current Events; Political Process - General; Government - State & Provincial; United States; Campaign management; Handbooks, manuals, etc; Local elections
First sentence: Your "campaign team" is everyone who helps organize your efforts.
Description: "The Campaign Manager is based on the author's three terms as mayor and her numerous successes in managing campaigns. This book is supportive of both candidates and issues and gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations.

Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media."--BOOK JACKET.