Improving advertising budgeting
Subtitle: insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City
By: Stephen A. Greyser and H. Paul Root, editors
Contributors: Greyser, Stephen A; Root, H. Paul; MAX Program of Managing Advertising Expenditures for Financial Performance; American Association of Advertising Agencies; Marketing Science Institute
Series: Report -- no. 99-126; Report (Marketing Science Institute) -- no. 99-126
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 75
Subjects: Advertising -- Cost effectiveness -- Congresses; Advertising -- Finance -- Congresses; Advertising -- Costs -- Congresses; Advertising -- Management -- Congresses
Genres: Congresses
Notes: "Conference summary."

"American Association of Advertising Agencies"--Cover