Appraising the economic and social effects of advertising
Subtitle: a review of issues and evidence
By: Prepared by Michael Pearce, Scott M. Cunningham [and] Avon Miller under the supervision of Robert D. Buzzell [and] Stephen A. Greyser
Contributors: Cunningham, Scott M. (Scott MacDuffee); Miller, Avon
Series: Marketing Science Institute. Staff report
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass.]
Language: eng
Subjects: Advertising
Notes: Bibliographical footnotes.