Peripheral vision
Subtitle: detecting the weak signals that will make or break your company
By: George S. Day, Paul J.H. Schoemaker.
Contributors: Schoemaker, Paul J. H.
Publisher: Harvard Business School
Published: 2006
Place of publication: Boston, Mass
Language: eng
Number of pages: 248
ISBN-13: 9781422101544
Subjects: Marketing -- Management.; New products.; Strategic planning.; Industrial management.
Notes: Includes bibliographical references (p. 215-231) and index.
Table of contents: value: The periphery : why it matters; value: Scoping : where to look; value: Scanning : how to look; value: Interpreting : what the data mean; value: Probing : how to explore more closely; value: Acting : what to do with these insights; value: Organizing : how to develop vigilance; value: Leading : an agenda for action.