Advances in electronic marketing
By: Irvine Clarke, III and Theresa Flaherty, editors.
Contributors: Clarke, Irvine, 1961-; Flaherty, Theresa, 1968-
Publisher: Idea Group Pub.
Published: 2005
Place of publication: Hershey PA
Language: eng
Number of pages: 318
Subjects: Internet marketing.; Internet advertising.; World Wide Web.
Other titles: Electronic marketing
Description: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Notes: Includes bibliographical references and index.