Economics for business
By: David Begg and Damian Ward
Contributors: Ward, Damian
Edition: 4th ed.
Publisher: McGraw-Hill Higher Education
Published: 2012
Place of publication: London
Language: eng
Number of pages: 451
ISBN-13: 9780077139452
Copyright date: 2013
Subjects: Managerial economics
Notes: Includes bibliographical references and index.
Table of contents: title: SECTION 1. Introduction. Economics for business; title: SECTION 2. Understanding markets. Consumers in the market place; title: Firms in the market place; title: Markets in action; title: SECTION 3. Competition and profitability. Market structure and firm performance; title: Strategic rivalry; title: Growth strategies; title: Governing business; title: SECTION 4. Domestic macroeconomics. Introduction to the macroeconomy; title: Measuring macroeconomic variables and policy issues; title: Expenditure and fiscal policy; title: Money, banking and interest; title: Inflation, output and economic policy; title: Supply-side policies and economic growth; title: SECTION 5. Global economics. Exchange rates and the balance of payments; title: Globalization; title: Glossary.