Anomalies in estimates of cross-price elasticities for marketing mix models
Subtitle: theory and empirical test
By: Andre Bonfrer, Ernst R. Berndt, Alvin Silk.
Contributors: Berndt, Ernst R.; Silk, Alvin.; National Bureau of Economic Research.
Series: NBER working paper series -- no. 12756.; Working paper series (National Bureau of Economic Research) -- working paper no. 12756.
Publisher: National Bureau of Economic Research
Published: 2006
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 59
Subjects: Consumer goods -- Prices -- Mathematical models
Notes: "December 2006"

Includes bibliographical references (p. 50-52).

Also available in PDF from the NBER world wide web site (www.nber.org).