Marketing is everybody's business
By: edited by Peter Sanchez.
Contributors: Sanchez, Peter.; Academy for Health Services Marketing (American Marketing Association); Symposium for Health Care Marketing (8th : 1988 : New Orleans, La.)
Series: Symposium digest / American Marketing Association; Symposium digest (American Marketing Association)
Publisher: Academy for Health Services Marketing, American Marketing Association
Published: 1988
Place of publication: Chicago, Ill
Language: eng
Number of pages: 186
Subjects: Medical care -- Marketing -- Congresses.; Medicine -- Practice -- Congresses.
Notes: Includes bibliographies.
Proceedings of the 8th Annual Symposium for Health Care Marketing, held at Hyatt Regency, New Orleans, LA, Feb. 28-Mar 2, 1988.