America through the eyes of China and India
Subtitle: television, identity, and intercultural communication in a changing world
By: Edward D. Sherman.
Publisher: Continuum
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 167
ISBN-13: 9780826422705; 9780826430922
Subjects: Television broadcasting -- Social aspects -- China; Television broadcasting -- Social aspects -- India; Television programs -- United States -- Influence; China -- Civilization -- American influences; India -- Civilization -- American influences; Intercultural communication -- China; Intercultural communication -- India; Intercultural communication -- United States
Description: "America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like The OC to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities. America Through the Eyes of China and India explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity."--Bloomsbury Publishing.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Globalization, culture, and identity: oh my!; title: Watching tv is good for you; title: A slow boat to China; title: (Not) watching tv in China; title: A passage to India; title: Watching tv in India; title: This is America; title: Ignore your mother, talk to strangers; title: Conclusion.