산업별 브랜드 전략 연구
Subtitle: Oesik sanŏp
By: Ch'oe Sŭng-uk, Chang Yŏng-min, Chŏng Yŏng-gi, Chŏng Im-ho
Edition: Ch'op'an.
Publisher: Chinhan M&B
Published: 2018
Place of publication: Sŏul-si
Language: kor
Number of pages: 366
ISBN-13: 9791129002884
Subjects: Branding (Marketing); Food industry and trade
Other titles: Sanŏppyŏl pŭraendŭ chŏllyak yŏn'gu
Notes: Reprint. Originally published: Taejŏn : T'ŭkhŏch'ŏng, 2015.

Includes bibliographical references (pages 363-366).

In Korean, with summary also in English.