Marketing profitability analysis
Subtitle: an annotated bibliography
By: compiled by Donald W. Jackson, Jr., Lonnie L. Ostrom, Charles H. Smith.
Contributors: Ostrom, Lonnie L., 1941- joint author.; Smith, Charles H., 1935-
Series: Bibliography series ;; #30; Bibliography series (American Marketing Association) ;; no. 30.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 129
Subjects: Marketing -- Bibliography.; Marketing -- Costs -- Bibliography.; Profit -- Bibliography.
Notes: Includes index.