Viable vision
Subtitle: transforming total sales into net profits
By: by Gerald I. Kendall.
Publisher: J. Ross Pub.
Published: 2004
Place of publication: Boca Raton, FL
Language: eng
Subjects: Sales management; Marketing -- Management; Corporate profits; Corporations -- Growth -- Management; Organizational effectiveness
Notes: Includes bibliographical references and index.
Table of contents: title: Improve!; title: Viable vision; title: Moving from complexity to simplicity; title: A simpler frame of reference for decision making; title: Marketing; title: Operations; title: Distribution? : from push to pull; title: Project management; title: The supply chain; title: Information technology? : necessary but not sufficient; title: Buy-in ? : overcoming the layers of resistance; title: Strategy; title: Executing the paradigm shift.