Customer expectations management and optimal firm behavior for new products
By: Praveen K. Kopalle and Donald R. Lehmann
Contributors: Lehmann, Donald R.
Series: Working paper -- report no. 02-115; Report (Marketing Science Institute) -- no. 02-115
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 37
Subjects: Advertising; New products; Mathematical models; Consumers; Attitudes; Customer services; Consumer satisfaction
Notes: "Working paper series."

Includes bibliographical references (p. 33-37).