Building a housewife's paradise
Subtitle: gender, politics, and American grocery stores in the twentieth century
By: Tracey Deutsch.
Publisher: University of North Carolina Press
Published: 2010
Place of publication: Chapel Hill
Language: eng
Number of pages: 337
ISBN-13: 9780807833278
Subjects: Supermarkets -- United States -- History -- 20th century; Grocery trade -- Social aspects -- United States -- History -- 20th century; Grocery shopping -- Social aspects -- United States -- History -- 20th century; Women consumers -- United States -- History -- 20th century
Description: "Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores." "Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low prices, Deutsch argues, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor." From small neighborhood stores to huge corporate chains of supermarkets, Deutsch traces the charged story of the origins of contemporary food distribution, treating topics as varied as everyday food purchases, the sales tax, postwar celebrations and critiques of mass consumption, and 1960s and 1970s urban insurrections. Demonstrating connections between women's work and the history of capitalism, Deutsch locates the origins of supermarkets in the politics of twentieth-century consumption."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: Women and the social politics of food procurement; title: Small stores, big business: the rise of chain store groceries, 1914-1933; title: The changing politics of mass consumption, 1910-1940; title: Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950; title: Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945; title: Winning the home front: gender and grocery stores during world war II; title: Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.