The honourable customer
Subtitle: marketing and selling to the Japanese in the 1990s
By: Robert M. March.
Publisher: Longman Professional
Published: 1990
Place of publication: Melbourne, Australia
Language: eng
Number of pages: 204
Subjects: Export marketing -- United States -- Management.; Imports -- Japan.; Consumer behavior -- Japan.; Cross-cultural orientation -- United States.; United States -- Foreign economic relations -- Japan.; Japan -- Foreign economic relations -- United States.
Notes: Includes bibliographical references (p. 191-195) and index.