Successful large account management
Subtitle: how to hold on to your most important customers and turn them into long-term assets
By: Robert E. [i.e. B.] Miller & Stephen E. Heiman with Tad Tuleja.
Contributors: Heiman, Stephen E.; Tuleja, Tad, 1944-; Miller Heiman, Inc.
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2004
Place of publication: London
Language: eng
Number of pages: 204
Subjects: Selling -- Key accounts.; Market segmentation.; Marketing -- Key accounts.
Notes: Previous ed.: New York : H. Holt, 1991; London : Kogan Page, 1994.

Includes index.