Changeology
Subtitle: how to enable groups, communities and societies to do things they've never done before
By: Les Robinson
Publisher: Green Books
Published: 2012
Place of publication: Totnes, UK
Language: eng
Number of pages: 272
ISBN-13: 9780857840622; 9780857840639; 9780857840615
Subjects: Management; Organizational behavior; Organizational Behavior; Management Science; Organizational change; Industrial Management; Influence (Psychology); BUSINESS & ECONOMICS
Description: Changeology is about influencing the behaviour of human beings for the better. The book is relevant to change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. It is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked. Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, 'can do' and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence. The book is written in an easy, accessible style, with plenty of anecdotes and stories.
Notes: Includes bibliographical references.
Table of contents: title: Introduction: how to change the world; title: Popular folk theories: why it's necessary to slay our assumptions; title: Method: establish a brains trust; title: The social immune system: why tell, sell and threaten rarely work: Ingredient 1: first, start a buzz; title: Method: how to start a buzz; title: Ingredient 2: offer hope; title: Method: sketch a hopeful future; title: Ingredient 3: create an enabling environment; title: Method: making a theory of change; title: Ingredient 4: design a sticky solution; title: Method: testing for stickiness; title: Ingredient 5: expanding the comfort zone; title: Method: making a theory of action; title: Ingredient 6: find the right inviter; title: Method: creating an invitation; title: Bringing it all together: the uses of theory.