The business of golf--
Subtitle: what are you thinking? : a textbook : how to maximize the financial return of a golf course
By: by James J. Keegan
Edition: [2nd ed.].
Publisher: Golf Convergence
Published: 2012
Language: eng
Number of pages: 323
ISBN-13: 9780984626830
Subjects: Golf courses; Management; Golf; Professional sports; Handbooks, manuals
Notes: Includes bibliographical references and index.
Table of contents: title: What business are you in?; title: The macroeconomics of the golf business; title: The players : associations and equipment manufacturers; title: Ownership and governance : a privilege or burden?; title: The golfer local market analysis; title: The strategic planning summary; title: Technology; title: the foundation; title: The key financial metrics; title: Financial modeling; title: Pricing and yield management; title: Golf course valuation; title: The playing field; title: Marketing; title: internet, online reservations, and third parties; title: Game time; title: Who are your customers?; title: Creating customer loyalty; title: Customers; title: a future perspective; title: The courage to change; title: a short tutorial.