Exploring the usefulness of brain waves as measures of advertising response
By: by Jerry Olson and William Ray
Contributors: Olson, Jerry C. 1944-; Ray, William J., 1945-; Alwitt, Linda F; Alwitt, Linda F.; Marketing Science Institute
Series: Report -- no. 89-116; Report (Marketing Science Institute) -- no. 89-116
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 87
Subjects: Advertising -- Psychological aspects; Consumer behavior; Brain; Electroencephalography
Other titles: Two papers on brain waves
Notes: At head of title: Two papers on brain waves

Includes bibliographies