Consumer behavior
Subtitle: building marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 8th (international) ed.
Publisher: Irwin/McGraw Hill
Published: 2001
Place of publication: Boston, Mass; London
Language: eng
Number of pages: 776
Subjects: Consumer behavior -- United States.; Market surveys -- United States.; Consumer behavior -- United States -- Case studies.
Genres: Case studies.
Notes: Previous ed.: 1998.

Includes bibliographical references and indexes.