The technique of marketing research
By: prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman ...
Contributors: Wheeler, Ferdinand C.; American Marketing Association.
Edition: 1st ed.
Publisher: McGraw-Hill Book Company, inc.
Published: 1937
Place of publication: New York; London
Language: eng
Number of pages: 432
Subjects: Marketing
Notes: "Because of the merger, on January 1, 1937, of the National Association of Marketing Teachers and the American Marketing Society, this work, while prepared by a committee of the Society, is being published under the official sponsorship of the combined groups and in the name of the new organization: The American Marketing Association."

"Bibliography for marketing research": p. 403-422.