Encyclopedia of presidential campaigns, slogans, issues, and platforms
By: Robert North Roberts, Scott John Hammond, and Valerie A. Sulfaro
Contributors: Hammond, Scott J.; Sulfaro, Valerie A.
Publisher: Greenwood
Published: 2012
Place of publication: Santa Barbara, Calif
Language: eng
Number of pages: 1241
ISBN-13: 9780313380921; 9780313380938
Subjects: Presidents; Political campaigns; Platforms; Election; Encyclopedias; Presidential candidates; Political parties; History
Description: A three-volume work explores the history of presidential campaigns in the U.S., addressing advertising and slogans, trends and strategies, and key issues that have defined each race from 1788 to the present.
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Introduction; title: Guide to related topics; title: Timeline of significant moments in presidential campaigns; title: Volume 1: slogans, issues, programs, personalities, and strategies; title: Volume 2: presidential campaigns, 1788-89 to 1908; title: Volume 3: presidential campaigns, 1912 to 2008.