Constructing Effective Questionnaires
Publisher: Sage Publications, Inc
Published: December 23, 1999
Language: eng
Format: Hardcover
Number of pages: 152
ISBN-13: 9780761916406
Subjects: Social research & statistics; Research; Marketing Research; Business & Economics; Sociology; Business/Economics; Social surveys; Social Science / Research; Marketing - Research; Methodology; Questionnaires
Description: Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.