Brand revolution
Subtitle: rethinking brand identity
By: Marie-Claude Sicard
Publisher: Palgrave Macmillan
Published: 2013
Place of publication: Houndmills, Basingstoke, Hampshire; NewYork, NY
Language: eng
Number of pages: 162
ISBN-13: 9781137019486
Subjects: Product management; Branding (Marketing)
Notes: Includes bibliographical references and index.