Strategisches Management und Marketing
Subtitle: Festschrift für Prof. Dr. Richard Kühn zum 60. Geburtstag
By: Rudolf Grünig, Martial Pasquier (Hrsg.).
Contributors: Kühn, Richard, 1939-
Publisher: P. Haupt
Published: 1999
Place of publication: Bern
Language: ger
Number of pages: 438
Subjects: Marketing; Management; Decision making; Strategic planning
Notes: Includes bibliographical references.

List of Richard Kühn's works: p. 421-431.

Includes one article in French.