Product testing with consumers for research guidance
Subtitle: special consumer groups, second volume / Louise S. Wu and Ayn D. Gelinas, editors.
Contributors: Wu, Louise S.; Gelinas, Ayn, 1950-; ASTM Committee E-18 on Sensory Evaluation of Materials and Products.
Series: STP -- 1155.; ASTM special technical publication -- 1155.
Publisher: ASTM
Published: 1992
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 95
Subjects: New products -- Congresses.; Commercial products -- Testing -- Congresses.; Marketing research -- Congresses.
Notes: Papers presented at a symposium held in Albuquerque, N.M., 14 May 1991.  Symposium held in conjunction with the 14-18 May standards development meetings of ASTM Committee E-18 on Sensory Evaluation of Materials and Products, the symposium sponsor.

"ASTM Publication Code Number (PCN): 04-011550-36."

Includes bibliographies.