Secrets of Customer Relationship Management
Subtitle: It's All About How You Make Them Feel
Edition: 1st edition
Publisher: McGraw-Hill Companies
Published: September 28, 2000
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780071362535
Subjects: Customer services; Sales & marketing management; Customer relations; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business Communication - General; Customer Service
First sentence: I have long been intrigued by the fact that some customers are able to establish very close, long-lasting relationships with businesses.