French Canadian consumer behaviour
Subtitle: comparative lessons from the published literature and private corporate marketing studies
By: by Bruce Mallen.
Contributors: Advertising and Sales Executives Club of Montreal
Publisher: Advertising and Sales Executives Club of Montreal
Published: 1977
Place of publication: Montreal
Language: eng
Number of pages: 58
Subjects: Consumers -- Québec (Province)
Notes: Cover title.

Includes bibliographical references.