Graph Design for the Eye and Mind
Edition: 1 edition
Publisher: Oxford University Press, USA
Published: August 10, 2006
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780195306620
Subjects: Advertising; Business communication & presentation; Perception; Cognitive Psychology; Psychology & Psychiatry / Cognitive Psychology; Psychology; Experimental design; Graphic methods; Statistics
Description: Addresses the problems that arise when we attempt to convey information with visual displays such as graphs by presenting psychological principles for constructing effective graphs. This work is useful for those who use visual displays to convey information in the sciences, humanities, and business such as finance, marketing, and advertising.