The Customer Learning Curve
Subtitle: Creating Profits from Marketing Chaos
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: October 1, 2003
Language: eng
Format: Hardcover
Number of pages: 210
ISBN-13: 9780877573067
Subjects: Economics, Finance, Business and Industry; Sales & marketing; Marketing - Research; Business & Economics / Marketing / General; Business / Economics / Finance; Consumer behavior; Customer relations; Marketing; Business/Economics