Brighter branding
Subtitle: best practices for the smaller business
By: Athol M. Foden ; editor, Rosie Reay
Series: Business marketing book series
Publisher: Foden Press
Published: 2011
Place of publication: [San Francisco, Calif.]
Language: eng
Number of pages: 128
ISBN-13: 9780971015746
Subjects: Branding (Marketing); Small business marketing; Small business; Management
Notes: "V2.0"--Title page verso.

Includes bibliographical references (pages 121-124).