Power Up with PR
Publisher: ArtNetwork
Published: 2008
Place of publication: Nevada City, CA
Format: Paperback
Number of pages: 112
Copyright date: 2008
Description: This book demystifies the world of public relations. It teaches how to capture the attention of editors. You can read stories about other artists' media success. There are charts to help keep track of media contacts, examples of press releases that will help and artist write their own, information on how to compile a target media list, as well as 300+ media contacts.
Table of contents: title: Chapter 1	Art, Artists and the Media; title: Art critics	10; title: The PR practitioner	11; title: Benefits of PR	12; title: Chapter  2	Basic PR Tools; title: Effective tools	14; title: Collateral	18; title: Formatting and printing your collateral	19; title: Media kit  	22; title: Packaging your media kit	31; title: Chapter 3	Using the Internet for PR; title: Creating a media-friendly web site	34; title: E-newsletter	36; title: Blogs	39; title: Going live	40; title: Chapter 4	Compiling a Media List; title: Finding your target market	44; title: Database software	51; title: Chapter 5	Press Releases; title: Writing a press release	54; title: Formatting a press release	57; title: Hooking the press	59; title: PSAs	62; title: Calendar listing 	64; title: Media distribution strategy	65; title: Chapter 6	Courting the Media; title: Creative media relations	70; title: Post-coverage etiquette	74; title: Chapter 7	Beyond the Press Release; title: Editorial calendars	78; title: Contributed articles	80; title: Chapter 8	Creative PR Strategies; title: Cross-marketing	84; title: Venues for PR	85; title: Going national	88; title: Broadcast media	89; title: Creating PR goals	91; title: Conclusion	94; title: Appendix; title: Publications	98; title: Online publications	103; title: Resources	105; title: Twelve-month planning calendar	106; title: Publicity planning chart	108; title: Index	108