The strategic use of stories in organizational communication and learning
By: Terrence L. Gargiulo.
Publisher: M.E. Sharpe
Published: 2005
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 252
Subjects: Communication in organizations; Organizational learning; Storytelling -- Social aspects; Storytelling -- Psychological aspects; Executives -- United States -- Interviews
Genres: Interviews.
Notes: Includes bibliographical references (p. 237-241) and index.
Table of contents: title: Frameworks: Introduction; title: A working model of stories; title: Organizational communication: broadcasting signals; title: Case study:   Dreyer's Ice Cream; title: Organizational learning: building bridges; title: Case studies: DTE Energy and Jeff Bukantz; title: Interviews: Introduction to the interviews; title: Interview with Bernice Moore, CTB/McGraw Hill; title: Interview with Robert Kraska, DTE Energy; title: Interview with Sherrie Cornett, Dreyer's Ice Cream; title: Interview with Marty Fischer, Starbucks Coffee; title: Interview with Father Marus, Woodside Priory School; title: Competency map:  Introduction to the competency map; title: The core; title: Process ring; title: Interaction ring; title: Summary; title: Appendix; title: Appendix: Folktale illustrating principles of active listening.