The complete guide to service line marketing
By: Karen Corrigan
Publisher: HealthLeaders Media, a division of Hcpro, Inc.
Published: 2010
Place of publication: Marblehead, MA
Language: eng
Number of pages: 130
ISBN-13: 9781601467522
Subjects: Medical care; Marketing; Health services administration
Description: This book guides healthcare executives through proven marketing strategies to grow their service lines.  The Complete Guide to Service Line Marketing explores best practices for market research and competitive analysis, and for presenting an effective campaign to the public, including the promotion of vital service lines, oncology, cardiovascular, orthopedics, neurosciences, and women's health. The marketing methods presented throughout the book are designed to help readers: Gain a strategic edge by applying best practices to service line marketing; align service line initiatives with organizational strategic goals; maximize market research and competitive analysis to promote service line growth; adopt successful approaches from real-world campaigns, trends, and innovations; discover ways to promote vital service lines that are difficult to market.