The service management course
Subtitle: cases and readings
By: W. Earl Sasser, Jr., Christopher W.L. Hart, James L. Heskett.
Contributors: Hart, Christopher W. L.; Heskett, James L.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 977
Subjects: Service industries -- Management -- Case studies.
Notes: Includes bibliographical references.