Le marketing politique
Subtitle: vendre l'homme et l'idée
By: Jean-Paul Bobin.
Series: Collection Ecomedias ;; 4
Publisher: Milan Midia
Published: 1988
Place of publication: [Toulouse]
Language: fre
Number of pages: 104
Subjects: Advertising, Political -- France.; Political campaigns -- France.; Television in politics -- France.; Presidents -- France -- Election, 1981.; France -- Politics and government -- 1981-1995.
Notes: Includes bibliographical references (p. [101]-104).