"Taking stock, what have we learned and where are we going?"
Subtitle: Monte-Carlo, 14th-18th September 1980 = "Faisons le point, qu'avons-nous appris jusqu'ici et vers quoi allons-nous?"
Contributors: Esomar.
Publisher: European Society for Opinion and Marketing Research Association
Published: 1980
Place of publication: Amsterdam
Language: eng
Number of pages: 439
Subjects: Marketing research -- Congresses.
Other titles: "Faisons le point, qu'avons-nous appris jusqu'ici et vers quoi allons-nous?"
Notes: Includes bibliographical references.
"Under the high patronage of H.S.H Sovereign Prince of Monaco."
Papers presented at the 33rd Esomar congress.
English, French, or German.