Managing High-Tech Services Using a CRM Strategy
Publisher: CRC
Published: December 23, 2002
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9781574443462
Subjects: Business information systems; Customer services; Other software packages; Computers; Information Technology; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Strategic planning; Management; Advertising & Promotion; Customer Service; Business & Economics / Sales & Selling
First sentence: The business of service has become a major opportunity in almost every developed or semi-developed country in the world.