Developments in marketing science
Subtitle: proceedings of the second annual conference of the Academy of Marketing Science, Chicago, Illinois, May 17-20, 1978
By: edited by Douglass K. Hawes and Robert D. Tamilia
Contributors: Hawes, Douglass K; Tamilia, Robert D
Publisher: The Academy
Published: 1978
Place of publication: [Greenvale, N.Y.]
Language: eng
Subjects: Marketing -- United States -- Congresses
Notes: Includes bibliographies