Creative strategy in advertising
By: A. Jerome Jewler, Bonnie L. Drewniany.
Contributors: Drewniany, Bonnie L.
Edition: 6th ed.
Publisher: Wadsworth Pub. Co.
Published: 1998
Place of publication: Belmont, CA
Language: eng
Number of pages: 322
Subjects: Advertising copy.; Advertising layout and typography.
Notes: Includes bibliographical references (p. [312]-316) and index.