Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)
Edition: 6 edition
Publisher: Prentice Hall
Published: September 27, 2006
Language: eng
Format: Hardcover
Number of pages: 648
ISBN-13: 9780131875524
Subjects: Sales & marketing; Marketing - General; Marketing Management; Service Industries (Economic Aspects); Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Professions; Business & Economics / Marketing / General; Industries - Service Industries; Management; Marketing; Service industries