TrendSmart
Subtitle: The Power of Knowing What's Coming...and...What's Here to Stay
Publisher: Sourcebooks; Sourcebooks, Incorporated
Published: November 2003
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9781402201684
Subjects: Marketing; Consumption (Economics); Consumer Economics (General); Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Marketing - General; Forecasting; Consumer Behavior - General; Consumers' preferences
First sentence: The "normal" ebb and flow of a zip-zap, turbocharged world of business has changed dramatically.