The Catalog Management Handbook- 2nd Ed.
Edition: 2nd edition
Publisher: Cowles Business Media
Published: January 1, 1999
Language: eng
Format: Hardcover
Number of pages: 310
ISBN-13: 9780918110282
Subjects: Business/Economics; Advertising, Direct mail; Business; Business & Economics; Business / Economics / Finance; Catalogs, Commercial; Mail-order business; Management; Marketing; Marketing - Direct; Business & Economics / Marketing / Direct