The process of timely strategic marketing change
Subtitle: punctuations, influences and anomalies
By: John W. Mullins, RobertW. Ruekert and Orville C. Walker, Jr..
Contributors: Ruekert, Robert W.; Walker, Orville C.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- 95-107; Working paper
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng