Leveraging consumer psychology for effective health communications
Subtitle: the obesity challenge
By: edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher
Publisher: M.E. Sharpe
Published: 2011
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 406
ISBN-13: 9780765627179
Notes: Includes bibliographical references and index.
Table of contents: title: Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann; title: Population-based prevention of obesity / American Heart Association; title: An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay; title: Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon; title: Food temptations versus self-control : friends or enemies? / Kelly Geyskens; title: Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz; title: How the body type of others impacts our food consumption / Brent McFerran ... [et al.]; title: The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen; title: Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone; title: The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence; title: Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger; title: Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.]; title: Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors; title: Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim; title: The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin; title: Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild; title: Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink; title: Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner; title: Shrinking liberty to combat expanding waistlines / Peter A. Ubel; title: Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.