The 1-Day Marketing Plan
Subtitle: Organizing and Completing the Plan That Works
Publisher: Ntc Pub Group
Published: August 1993
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780844233598
Subjects: Sales & marketing; Marketing - Research; Management; Business / Economics / Finance; Business/Economics; Strategic planning; Marketing - General; Marketing
First sentence: MARKETING IS A BROAD-BASED DISCIPLINE in which multiple decisions must be made.