Strategic marketing
Subtitle: creating competitive advantage
By: Douglas West, John Ford, and Essam Ibrahim
Contributors: Ford, John B. (John Battice), 1949-; Ibrahim, Essam
Edition: 2nd ed.
Publisher: Oxford University Press
Published: 2010
Place of publication: Oxford; New York
Language: eng
Number of pages: 585
ISBN-13: 9780199556601
Notes: Includes bibliographical references and index.