McDonaldization
Subtitle: The Reader
Edition: Second Edition edition
Publisher: Pine Forge Press
Published: January 31, 2006
Language: eng
Format: Paperback
Number of pages: 408
ISBN-13: 9781412926003
Subjects: Cultural studies; Social theory; United States; Social aspects; Anthropology (General); Sociology (General); Social Science; Sociology; Standardization; USA; Essays; Sociology - General; Social Science / Sociology / General; Anthropology - General; 1950-; Civilization, Modern
First sentence: Ray Kroc (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.