La cultura política del ciudadano y la comunicación política en TV, en la transición política del plebiscito chileno
By: J.L. Pinuel Raigada.
Edition: 1. ed.
Publisher: Centro Español de Estudios de America Latina, CEDEAL
Published: 1992
Place of publication: Madrid
Language: spa
Number of pages: 218
Subjects: Communication in politics -- Chile.; Political culture -- Chile.; Political participation -- Chile.; Television in politics -- Chile.; Chile -- Politics and government -- 1988-
Other titles: Cultura y comunicación política en la transiciín en Chile.
Description: "An in-depth study by Spanish and Chilean social scientists of television advertising in the 1988 plebiscite. Directed by Piñuel, a prominent Spanish communications theory expert, the study pieces together data from content analysis of televised advertising in the month preceding the plebiscite, and an attitudinal survey taken three weeks after it. Its findings challenge the view that the NO campaign's ads were responsible for the outcome. It argues, instead, that Pinochet was defeated by the country's political culture whose 'social representations' predated the plebiscite, and were more compatible with NO campaign programming"--Handbook of Latin American Studies, v. 57.
Notes: Includes bibliographical references.
Cover title: Cultura y comunicación política en la transición en Chile.