Contemporary Advertising w/ AdSim CD-ROM
Edition: 9 edition
Publisher: McGraw-Hill/Irwin
Published: August 12, 2004
Language: eng
Format: Hardcover
ISBN-13: 9780073049700
Subjects: Advertising; Business/Economics; Business & Economics; Coursepacks; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business / Economics / Finance