Willie's Way
Subtitle: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
Publisher: Wiley
Published: September 8, 2005
Language: eng
Number of pages: 208
ISBN-13: 9780471748076
First sentence: Looking back, little did I know that as I begrudgingly made my way to the taxicab waiting outside that South Carolina airport that my personal standard for measuring those who provide service to others would soon change.
Description: "As a successful professional speaker who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the commonsense wisdom he imparted has become known as Willie's Way." "In Willie's Way, Van Hooser reveals Willie's unique brand of personalized service - how he woos customers so that they come back, how he wows them so that they tell their friends, and how he wins their long-term business by exceeding their expectations. Even better, Van Hooser shows how business leaders can apply Wille's techniques to their own enterprises to build long-term customer loyalty."--Jacket.