Das Käuferverhalten bei Öko-Produkten
Subtitle: eine Längsschnittanalyse unter besonderer Berücksichtigung des Kohortenkonzepts
By: Andreas Fricke.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1960 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1960 =; European university studies. Series V, Economics and management ;; vol. 1960; Europäische Hochschulschriften.; Bd. 1960.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 368
Subjects: Consumer behavior -- Germany.; Green products -- Germany.; Cohort analysis.; Motivation research (Marketing) -- Germany.
Notes: Includes bibliographical references (p. 301-319).
Originally presented as the author's thesis (doctoral)--Universität Kiel, 1996.