Building implementable marketing models
By: Philippe A. Naert and Peter S. H. Leeflang
Contributors: Leeflang, P. S. H., 1946- joint author
Publisher: Martinus Nijhoff Social Sciences Division
Published: 1978
Place of publication: Leiden; Boston
Language: eng
Number of pages: 406
Subjects: Marketing; Mathematical models
Notes: Includes bibliographical references and indexes.