Människan i marknadsekonomin
Subtitle: skiss till ett nytt tänkande i marknadsföring och kommunikation
By: Göran Tamm, Hans Ingvar Hanson.
Contributors: Hanson, Hans Ingvar, joint author.
Edition: 1. uppl.
Series: Bättre ledarskap
Publisher: LiberLäromedel
Published: 1979
Place of publication: Malmö
Language: swe
Number of pages: 120
Subjects: Marketing -- Sweden.; Mass media -- Social aspects -- Sweden.; Communication in marketing -- Sweden.; Consumer protection -- Sweden.
Notes: Bibliography: p. 117-118.
Includes index.