International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 12th edition
Publisher: Irwin/McGraw-Hill
Published: February 2004
Language: eng
Format: Hardcover
Number of pages: 697
ISBN-13: 9780072833713
Subjects: International business enterprises; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; International business enterpr; International - Marketing; Export marketing