Enciclopedia de marketing y ventas
By: Ferré Trenzano Business School ; [redacción de los textos] José Ma. Ferré Trenzano, José Ramón Robinat, Gustavo Trigo Arana ; coordinador, José I. Plans.
Contributors: Ferré Trenzano, José María.; Robinat, José Ramón.; Trigo Arana, Gustavo.; Plans, José I.; Ferré Trenzano Business School.
Publisher: Océano/Centrum
Published: 2004
Place of publication: Barcelona
Language: spa
Number of pages: 879
Subjects: Marketing -- Encyclopedias.; Sales management -- Encyclopedias.; Mercadotecnia -- Encyclopedias.; Ventas -- Dirección y administración -- Encyclopedias.
Genres: Encyclopedias.
Other titles: Marketing y ventas
Notes: System requirements for the accompanying CD-ROM: Pentium II ; 32 Mb RAM; Windows 95 (or higher); SVGA (thousands of colors) ; 800 x 600,16 bits ; CD-ROM 10x drive.

Accompanying CD-ROM inserted in pocket at back of book.