A case study and critical analysis of the position of Fyffes plc within the worldwide fresh fruit/banana industry
By: Kathy Muldowney.
Publisher: University College Dublin
Published: 1993
Place of publication: Dublin
Language: eng
Number of pages: 64
Subjects: Fyffes Group.; Fruit -- Marketing.; Fruit trade -- Ireland.; Banana trade -- Casestudies -- Ireland.
Notes: Thesis (M.B.A.) - University College Dublin, 1993.