Marketing management
Subtitle: analysis, planning, and control
By: Philip Kotler.
Edition: 5th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1984
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 792
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.