Sales Promotion
Subtitle: How to Create, Implement and Integrate Campaigns That Really Work
Edition: 3rd ed. edition
Publisher: Kogan Page
Published: July 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780749438647
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Sales promotion; Marketing - General; Advertising & Promotion; Sales & Selling - General; Business & Economics / Marketing / General; Business & Economics / Sales & Selling; Business & Economics/Advertising & Promotion; Business & Economics/Marketing - General; General