Creating breakthrough products
Subtitle: innovation from product planning to program approval
By: Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
Contributors: Vogel, Craig M.
Publisher: Financial Times/Prentice Hall PTR; Prentice Hall PTR
Published: 2002
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 302
Subjects: New products; Production planning; Product management; Marketing research
Notes: Includes bibliographical references and index.