The fashion industry and its careers
Subtitle: an introduction
By: Michele M. Granger, EdD, ITAA, Missouri State University
Edition: Third edition.
Published: 2015
Language: eng
Number of pages: 451
ISBN-13: 9781628923414
Subjects: Clothing trade; Fashion; Vocational guidance; Study and teaching
Work titles: Fashion
Description: "The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests - and how to begin down a path to a successful career in the fashion industry. New to this edition: - Organizational changes to the unit structure of this third edition align the content with current industry practice and emphasize career areas with the greatest growth potential.- In-depth job titles and descriptions for a wider range of careers now including Marketing Director (Ch 9), Product Marketing Manager (Ch 9), Brand Marketing Manager (Ch 9), Digital Marketing Manager (Ch 9), Web Site Marketing Personnel (Ch 9), Creative Art Director (Ch 9), Copy Writer (Ch 9), Customer Service and Customer Relationship Management (CRM) Staff (Ch 9), Digital Media Artist (Ch 12), Graphic Designer (Ch 12), Fashon Journalist (Ch 12), and Fashion Blogger (Ch 12).- A new Chapter 12 has been developed to familiarize readers with the growing career sector of digital media and visual communication. This chapter examines digital media, graphic design, web site design, journalism, and blogging as career options. The chapter includes new boxed features such as "Top Digital Media Companies" and "Tips for Starting a Fashion Blog", plus a profile of fashion journalist Robin Givhan and an interview with fashion blogger Kristian Laliberte, former Senior Editor of Refinery 29.- New interviews are presented in or at the conclusion of chapters-most in a new question and answer format. In essence, they are case studies of success stories in the industry-from new young executives and entrepreneurs, such as Erin Burke in Paris and Mandy Raines-Cordia in Las Vegas, to legends and true teachers, like David Wolfe and Catherine Leslie. The fashion industry and its careers are filled with remarkable, creative, intelligent, and hard-working people; in this book, about 25 of these people share their stores with you, the future faces of the fashion industry.- 16-page color insert of includes all-new full color images that align with chapter topics- Fully updated photo program contains more than 75 new photographs that appeal to the visual learner in many of us interested in fashion. - New "Social Media Strikes" boxes are interspersed throughout the units to emphasize and describe the impact of Facebook, Twitter, Pinterest, Instagram, Linked In, and others. As new social media forces will continue to impact our lives and the fashion industry world, understanding the why and the how of social media today will help us anticipate the future. - Appendix A, a chart of salary ranges by position and location has been replaced by a selective list of online resources to locate this information. It will be current and can be compared to provide the most accurate salary expectation. New online resources presented at the end of each chapter also provide current information on careers and industry trends.- Appendix B features an assortment of resume examples from several careers as are suggestions for writing a resume, researching employers, and interviewing"--
Notes: Revised editon of: Fashion : the industry and its careers / Michele M. Granger. 2012

Includes bibliographical references and index.
Table of contents: title: Unit 1. Careers in forecasting, textiles, manufacturing, and resource management : Trend forecasting : The job of a trend forecaster ; The career path ; Profile: Interview with David Wolfe, creative director of The Doneger Group; title: Textile design and development : Fashion director ; Textile designer ; Textile stylist ; Textile colorist ; Textile technician ; Textile engineer ; Resources room director/reference librarian ; Account executive ; Examples of companies employing textile designers and product developers ; Profile: Lectra and its Impact of textile design and development; title: Sourcing : Sourcing the product ; Fashion production planner ; Piece goods buyer ; Findings and/or trimmings buyer ; Sourcing manager ; Merchandiser for a manufacturer ; Import production coordinator ; Sourcing career options in the global community ; Licensing and sourcing ; Licensing director ; Profile: Sourcing expert Vince Camuto; title: Production : Product manager ; Production planner ; Production manager ; Production efficiency manager ; Quality control manager ; Pattern production ; Spreader and cutter ; Trends affecting careers in production ; Profile Laser cutting shapes; title: Resource management: Sales, Finance and Accounting, and Human Resources : Sales ; Manufacturer's representative ; Merchandise coordinator ; Finance and accounting ; Chief financial officer ; Controller ; Senior, intermediate, and entry-level accountants ; Accounts receivable and payable personnel ; Human resources development ; Profile: Interview with buyer Juan Carlos Gaona on the keys to success for a sales representative; title: Unit 2. Careers in fashion design, product development and fashion promotion : Designing apparel and accessories for the manufacturer : Fashion designer ; Assistant fashion designer ; technical designer ; Specification technician ; Patternmaker ; Profile: Interview with fashion designer Malie Bingham ; Profile: Fashion designer Vera Wang; title: Product development by the manufacturer and retailer : Why retailers became designers ; Types of product development businesses ; Director of product development ; Merchandiser ; Sourcing staff ; Product development designer ; Colorist ; Textile technical designer ; Product development pattern maker ; Quality control manager ; Profile: Interview with technical designer Nicole Narain; title: Promotion for the designer and manufacturer : Consumer and trade publications ; Fashion stylist ; Public relations and advertising directors ; Advertising research and promotion positions ; social media director ; Fashion event producer ; Profile: Interview with junior public relations executive Chelsea Bommel.; title: Unit 3. Careers in fashion retailing : Marketing for the retailer : The marketing mix: the four, make that five, Ps of marketing ; The marketing plan ; Marketing director ; Product marketing manager ; Price and the product marketing manager ; Brand marketing manager ; Digital marketing manager ; Creative art director ; Art director ; Copy writer ; Customer service and customer relationship management ; Profile: Interview with chief marketing officer Marivi Avalos Monarrez of Fashionbi; title: Merchandising for the Retailer : General merchandising manager ; Divisional merchandising manager ; Buyer or fashion merchandiser ; Assistant buyer ; Planner ; Distribution manager/allocator ; Merchandising trainee ; Profile: Interview with women's contemporary apparel buyer for Zappos.com Mandy Raines-Cordia; title: Management for the Retailer : Regional manager ; Operations manager ; Retail store manager ; Manager-in-training ; Assistant and associate store manager ; Department manager ; Customer service manager ; Retail operation owner ; Profile: Interview with fashion entrepreneur in Paris, Erin Burke; title: Unit 4. Careers in the ancillary businesses: digital media, styling, education, and retail design : Digital media and visual communication : Digital media artist ; Graphic designer ; Web site designers and developers ; Fashion journalist ; The fashion blogger ; Profile: Interview with fashion blogger Kristian Laliberte, former senior editor of Refinery29 and current freelance journalist and editorial consultant; title: Fashion styling, photography, and costume design : Fashion show and event producer ; Modeling and talent agency director ; fashion photographer ; Stylist ; Costume designer ; Profile: Interview with a bridal boutique owner and wedding consultant, Stephanie Weiss of Ella Weiss Wedding Design ; Profile: Fashion stylist to the stars, Micaela Erlanger; title: Fashion curatorship and scholarship : Museum director ; Museum curator ; Assistant curator ; Collections manager ; Museum archivist ; Museum conservator ; Fashion educator ; Interview with career consultant, adjunct professor in e-commerce at the Fashion Institute of Technology, and owner of website, The fashion potential, Melissa McGraw ; Profile: Interview with fashion scholar Dr. Catherine Amoroso Leslie, associate professor and graduate studies coordinator of the Fashion School at Kent State University; title: Visual merchandising, retail design, and interior design : Architect ; Interior designer ; Visual merchandising professionals ; Mail manager ; Assistant mail manager ; Profile: Interview with interior designer Abbe Fenimore ; Profile: Careers in interior design co-author, interior designer, and college instructor Nancy Asay; title: Beauty, spa, and wellness : Beauty merchandising and marketing professionals ; Makeup artist ; Wellness and aesthetics ; Hairstylist ; Director of spas and wellness centers ; Profile: Interview with spa director Jeremy McCarthy; title: Appendix A. Career tracks and salaries chart; title: Appendix B. Résumé tips, interview guidelines, employer research, and résumé samples; title: Glossary.