The good life
Subtitle: Sacramento's consumer culture
By: Steven M. Avella.
Publisher: Arcadia Pub.
Published: 2008
Place of publication: Charleston, SC
Language: eng
Number of pages: 159
ISBN-13: 9780738525242
Subjects: City and town life -- California -- Sacramento -- Popular culture; Consumption (Economics) -- History; Shopping -- California -- Sacramento -- History; Grocery shopping -- California -- Sacramento; Consumers' preferences -- California -- Sacramento -- History; Housing -- California -- Sacramento -- History; Restaurants -- California -- Sacramento -- History; Shopping malls -- California -- Sacramento -- History; Sacramento (Calif.) -- History; Sacramento (Calif.) -- Social life and customs
Genres: Social life and customs.
Description: Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.
Notes: Includes bibliographical references (p. 150-154) and index.
Table of contents: title: The selling force: mass consumption, Sacramento-style; title: You can't live without them here: automobiles; title: Push the cart around and round: grocery shopping; title: Preeminently a city of homes: housing; title: The advantageous display of goods: department stores and shopping malls; title: Afterword.