Battle of the brands
Subtitle: winning the war in the mind of the consumer
Contributors: Thomas Opinion Research (Washington, D.C. : Firm)
Publisher: International Dairy, Deli, Bakery Association
Published: 2002
Place of publication: Madison, WI
Language: eng
Number of pages: 74
Subjects: Brand name products; Public opinion; Consumers; Attitudes; Product management
Notes: "A special report prepared for the IDDBA by Thomas Opinion Research"--T.p. verso.

Includes bibliographical references.