Market oriented isn't enough
Subtitle: build a learning organization : commentary
By: Stanley F. Slater and John C. Narver
Series: Report -- no. 94-103; Report (Marketing Science Institute) -- no. 94-103
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Organizational learning; Organizational effectiveness; Business planning
Notes: "... in competitive markets learning may be the only source of sustainable competitive advantage. Learning organizations continuously acquire, process, and disseminate through the organization knowledge about markets, products, technologies, and business processes. This knowledge is based on information from customers, suppliers, competitors, and other sources. Through complex communication and coordination processes, these organizations reach a shared interpretation of the information that enables them to act swiftly and decisively to exploit opportunities and confront problems. ... This commentary describes how organizations develop new knowledge and change their behavior to improve performance. It describes the key practices of learning organizations and concludes with recommendations for how researchers can contribute to our understanding of the successful development of a learning organization."--Prelims.

Includes bibliographical references (p. 25-30).