Pop brands
Subtitle: branding, popular music and young people
By: Nicholas Carah.
Series: Mediated youth -- v. 11
Publisher: Peter Lang
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781433105654; 9781433105647
Subjects: Music and youth -- Social aspects; Mass media and youth; Branding (Marketing) -- Social aspects; Popular music -- Social aspects
Notes: Includes bibliographical references and index.
Table of contents: title: "Money and tv destroyed this thing!": mediated youth, popular music and the brandscape; title: Music as it should be: building brands and making music; title: "I pushed my way to the front with every band I saw": the centrality of live music in a mediated brandscape; title: We are not here to endorse products; we are just here to play music: musicians in the brandscape; title: Enjoy responsibly!: young people and corporate citizens as brand co-creators; title: Brand builders; title: "I'm here to party": the future of mediated youth.