Marketing research
Subtitle: principles and applications
By: Melvin Crask, Richard J. Fox, Roy G. Stout
Contributors: Fox, Richard J.; Stout, R. Gene
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
ISBN-13: 9780205140916; 9780205158690
Subjects: Marketing; Recherche; Marktonderzoek; Marketing research; Marketingforschung
Notes: Includes bibliographical references and index.