The marketing plan handbook
By: Marian Burk Wood.
Edition: 2nd ed.
Publisher: Pearson Education
Published: 2005
Place of publication: Upper Saddle River, N.J
Subjects: Marketing -- Management -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Accompanied by cd-rom.

Includes bibliographical references and index.