The Art of Writing Advertising
Subtitle: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)
Publisher: NTC Business Books
Published: July 1986
Language: eng
Format: Paperback
Number of pages: 128
ISBN-13: 9780844231006
Subjects: Advertising; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business Writing
First sentence: In a recording studio in the offices of Doyle Dane Bernbach on New York's 43rd St. sits William Bernbach.