Strategic Marketing for Non-Profit Organizations (7th Edition)
Edition: 7 edition
Publisher: Prentice Hall
Published: October 20, 2007
Language: eng
Format: Hardcover
Number of pages: 504
ISBN-13: 9780131753723
Subjects: Non-profitmaking organizations; Sales & marketing; Marketing; Non-Profit Organizations Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Nonprofit Organizations & Charities; Nonprofit organizations
Description: Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.