Marketing behavior and executive action
Subtitle: a functionalist approach to marketing theory
By: by Wroe Alderson.
Publisher: Martino Pub.
Published: 2009
Place of publication: Mansfield Center
Language: eng
ISBN-13: 9781578987818; 9781578987825
Subjects: Marketing
Notes: Reprint. Orginally published: Homewood, Ill. : R. D. Irwin, 1957.

Includes bibliographical references and index.