The impact of advertising on the aggregate consumption function
By: by Leonard J. Parsons, Randall L. Schultz, and Thomas L. Pilon.
Contributors: Schultz, Randall L., joint author.; Pilon, Thomas L., joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 695
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1979
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 17
Subjects: Advertising -- United States -- Mathematical models.; Consumption (Economics) -- United States -- Mathematical models.
Notes: Bibliography: p. 17.