Der Weg zum neuen Konsumenten
Subtitle: Wertewandel in der Werbung
By: Friedrich A. Rode.
Publisher: Gabler
Published: 1989
Place of publication: Wiesbaden
Language: ger
Number of pages: 171
Subjects: Advertising -- Germany -- History.; Values -- Germany -- History.; Marketing -- Germany -- History.; Consumption (Economics) -- Germany -- History.
Notes: Includes bibliographical references (p. 161-166) and index.