Perspectives on strategic marketing management
By: [edited by] Roger A. Kerin, Robert A. Peterson.
Contributors: Kerin, Roger A.; Peterson, Robert A. 1944-
Edition: 2nd ed.
Publisher: Allyn and Bacon; Allyn & Bacon
Published: 1983
Place of publication: Boston
Language: eng
Number of pages: 483
Subjects: Marketing -- Management.
Notes: Includes bibliographies.