Geschichte der Marketing-Theorie
Subtitle: historische Einführung in die Marketing-Lehre
By: Roland Bubik.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1889 =; Publications universitaires européennes. Série V, Sciences économics, gestion d'entreprise ;; vol. 1889 =; European university studies. Serie V, Economics and management ;; vol. 1889; Europäische Hochschulschriften.; Bd. 1889.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 231
Subjects: Marketing -- History.
Notes: Includes bibliographical references (p. 207-231).