Marketing management
Subtitle: a comprehensive reader
By: [edited by] Jaqdish N. Sheth, Dennis E. Garrett.
Contributors: Sheth, Jagdish N.; Garrett, Dennis E.
Publisher: South-Western Pub. Co.
Published: 1986
Place of publication: Cincinnati
Language: eng
Number of pages: 1026
Subjects: Marketing -- Management.
Notes: Includes bibliographies.