Strategic communications management
Subtitle: making public relations work
By: Jon White, Laura Mazur.
Contributors: Mazur, Laura.
Series: The EIU series
Publisher: Wokingham, England; Addison-Wesley Pub.
Published: 1995
Place of publication: [London]; Economist Intelligence Unit; Reading, Mass
Language: eng
Number of pages: 277
Subjects: Corporations -- Public relations.; Communication in management.; Corporate image.; Public relations -- Corporations -- Case studies.
Description: xvi, 277 p. ; 24 cm
Notes: Includes bibliographical references (p. 269-271) and index.