Consumer behaviour
Subtitle: behavioural aspects of marketing
By: Chris Rice.
Contributors: Chartered Institute of Marketing.
Series: Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1993
Place of publication: Oxford; Boston
Language: eng
Number of pages: 414
Subjects: Consumer behavior.; Marketing -- Social aspects.
Notes: Includes bibliographical references and indexes.
"Published on behalf of the Chartered Institute of Marketing."