Lightning in a bottle
Subtitle: the proven system to create new ideas and products that work
By: David D. Minter, Michael Reid
Contributors: Reid, Michael (Michael James)
Publisher: Sourcebooks
Published: 2006
Place of publication: Naperville, IL
Language: eng
Number of pages: 214
ISBN-13: 9781402207341
Subjects: Brainstorming; New products
Notes: Includes index.
Table of contents: title: Lightning in a bottle; title: A blockbuster (video) idea; title: The problems with how new products are developed today; title: The upside-down pyramid-or how ideas are developed in corporate America; title: Why nine out of ten new products fail; title: How a good idea can go bad: the battle of the bagel; title: Top ten reasons ideas fail; title: Less is more; title: Market segmentation and aggregation; title: The creative genius of Ted Turner and Rupert Murdoch; title: Idea engineering-seven steps; title: Idea engineering-let's start a record label; title: Bedrock: it's more than Fred & Wilma's hometown; title: What interviews with thousands of consumers taught us; title: Don't wait for a miracle.