Green Marketing
Subtitle: Opportunities for Innovation
Edition: 2nd edition
Publisher: BookSurge Publishing
Published: May 14, 2004
Language: eng
Format: Hardcover
Number of pages: 290
ISBN-13: 9780844232393
Subjects: Conservation of the environment; Consumer issues; Sales & marketing; Marketing - General; Business And Society; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Green Marketing, Marketing, Business and Society, Environmental Marketing, Product Development, Business and Economics, Green Business, Environmental Business, Ecology and Economy; Business & Economics / Management; Green marketing
First sentence: The marketplace is greener now than ever before-and will become even more responsive to products and services promising environmental responsibility well into the 21st century.