Market orientation in U.S. and Scandinavian companies
Subtitle: a cross-cultural study
By: Fred Selnes, Bernard J. Jaworski, Ajay K. Kohli
Contributors: Jaworski, Bernard J.; Kohli, Ajay K. (Ajay Kumar)
Series: Report -- no. 97-107; Report (Marketing Science Institute) -- no. 97-107
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Copyright date: 1997
Subjects: Marketing research; Marketing; Management; Industrial management; Cross-cultural studies
Notes: "Working paper."

"May 1997."