Branding unbound
Subtitle: the future of advertising, sales, and the brand experience in the wireless age
By: Rick Mathieson.
Publisher: AMACOM
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 244
Subjects: Mobile commerce; Product management
Notes: Includes bibliographical references (p. [213]-227) and index.
Table of contents: title: The rise of mBranding; title: Reach out & sell someone; title: Dialing for dollars; title: A moving experience; title: The wireless point of persuasion; title: Service with a stylus; title: No wires, new rules; title: Marketing 2020.