Trading Up
Subtitle: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Contributors: John Butman (Contributor)
Edition: Rev Upd edition
Publisher: Portfolio Hardcover
Published: December 29, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781591840800
Subjects: General; United States; Cost and standard of living; Business / Economics / Finance; Business & Economics; Quality of products; Business/Economics; Luxury; Economics - Macroeconomics; Consumer Behavior - General; Business & Economics / Marketing / General
First sentence: America's middle-market consumers are trading up.