Profiting in America's multicultural marketplace
Subtitle: how to do business across cultural lines
By: [by] Sondra Thiederman.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 262
Subjects: Business communication.; Intercultural communication.
Notes: Includes bibliographical references (p. [253]) and index.
Table of contents: title: Making diversity work : a look at the basics; title: Language and accent differences : how to bridge the communication gap; title: The unspoken message : how to decipher body language; title: Values : how to understand cultural differences; title: Honoring cultural differences in etiquette and style : how to avoid alienation; title: Cross-cultural customer service and sales : how to achieve client satisfaction; title: The multicultural work force : how to manage across cultural boundaries; title: A recap of what you've learned; title: Epilogue: The finishing touches; title: Appendix: Foreign-language phrases.