Effective marketing
Subtitle: creating and keeping customers
By: William G. Zikmund, Michael d'Amico.
Contributors: D'Amico, Michael.
Edition: 2nd ed.
Publisher: South-Western College Publishing
Published: 1998
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 55
Subjects: Marketing.; Consumer behavior.; Export marketing.
Other titles: Principles of marketing : an interactive approach.
Notes: Previous ed.:1995.

Includes index.

With accompanying CD-ROM entitled "Principles of marketing : an interactive approach".