Qualitäts- und Kommunikationspolitik angesichts von Produktrisiken
By: Bernd Hempelmann.
Series: Physica-Schriften zur Betriebswirtschaft ;; 46
Publisher: Physica-Verlag
Published: 1993
Place of publication: Heidelberg
Language: ger
Number of pages: 272
Subjects: Quality of products -- Germany.; Communication policy -- Germany.; Consumer protection -- Germany.
Notes: Includes bibliographical references (p. [264]-272).