Testing, Testing 1, 2, 3
Subtitle: Raise More Money with Direct Mail Tests
Publisher: Jossey-Bass
Published: March 12, 2003
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780787967123
Subjects: Sales & marketing; Marketing - Direct; Direct Marketing; Fund Raising And Grants (General); Business & Economics; Business / Economics / Finance; Business/Economics; Testing; Nonprofit Organizations & Charities; Philanthropy & Charity; Business & Economics / Nonprofit Organizations & Charities; Direct-mail fund raising
First sentence: Every once in a rare while, you'll hit the nail on the head with a powerful marketing concept-a seemingly perfect marriage of direct mail package and lists-at the very beginning of a new program.