Trading Up
Subtitle: Why Consumers Want New Luxury Goods--and How Companies Create Them
Publisher: Portfolio Trade
Published: April 29, 2008
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9781591840701
Subjects: Marketing - General; Business & Economics / Marketing / General; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: America's middle-market consumers are trading up.