Marketing scales handbook
Subtitle: a compilation of multi-item measures
By: Gordon C. Bruner II, Paul J. Hensel.
Contributors: Hensel, Paul J.
Publisher: American Marketing Association
Published: 1994
Place of publication: Chicago, Ill., USA
Language: eng
Number of pages: 1315
Subjects: Marketing research -- Statistical methods -- Handbooks, manuals, etc; Scaling (Social sciences) -- Handbooks, manuals, etc
Notes: Includes bibliographical references (p. 1306-1307) and indexes.