Advertising and promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch & Michael A. Belch
Contributors: Belch, Michael A
Edition: 6th ed
Series: The McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 779
Subjects: Advertising; Sales promotion; Communication in marketing
Notes: Includes bibliographical references (p. EN1-EN25) and index