Grocery revolution
Subtitle: the new focus on the consumer
By: Barbara E. Kahn, Leigh McAlister.
Contributors: McAlister, Leigh.
Publisher: Addison-Wesley
Published: 1997
Place of publication: Reading, Mass
Language: eng
Number of pages: 239
Subjects: Grocery trade -- United States.; Food industry and trade -- United States.; Brand name products -- United States.; Consumers' preferences -- United States.; Consumers -- United States -- Attitudes.
Notes: Includes bibliographical references (p. 219-239).