Introduction to business
By: Jeff Madura
Edition: 4e [ed.].
Publisher: Thompson/South-Western
Published: 2007
Place of publication: Mason, OH
Language: eng
Number of pages: 745
ISBN-13: 9780324407112; 9780324360806
Subjects: Textbooks; Industrial management; Business
Notes: Includes indexes.
Table of contents: title: Motives and functions of a business; title: Business ethics and social responsibility; title: Assessing economic conditions; title: Assessing global conditions; title: Selecting a form of business ownership; title: Entrepreneurship and business planning; title: Managing effectively; title: Organizational structure; title: Improving productivity and quality; title: Motivating employees; title: Hiring, training, and evaluating employees; title: Creating and pricing products; title: Distributing products; title: Promoting products; title: Accounting and financial analysis; title: Financing; title: Expanding the business.