The Elements of Influence: Introducing the Playmaker's Standard
Subtitle: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
Publisher: Dutton Adult; Dutton
Published: October 19, 2006
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780525949848
Subjects: Strategic planning; Business Administration (Specific Aspects); Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Systems & Planning; Marketing - General; Competition
First sentence: Economists have game theory.
Description: "A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.