Developing a total marketing plan
By: John A. Lucas, guest editor.
Contributors: Lucas, John A.
Series: New directions for institutional research -- v. 6, no. 1
Publisher: Jossey-Bass
Published: 1979
Place of publication: San Francisco
Language: eng
Number of pages: 97
Subjects: Universities and colleges -- United States -- Administration -- Addresses, essays, lectures.; Marketing research -- Addresses, essays, lectures.; Education, Higher -- United States -- Marketing.
Notes: Includes index.

Bibliography, p. 89-91.