Product design and corporate strategy
Subtitle: managing the connection for competitive advantage
By: Robert Blaich with Janet Blaich.
Contributors: Blaich, Janet.
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 191
Subjects: New products -- United States -- Management; Product management -- United States; Design, Industrial -- United States
Notes: Includes bibliographical references and index.