The encoding and utilization of magnitudes of product attributes
Subtitle: an investigation using numerical and verbal information
By: Madhubalan Viswanathan
Contributors: Childers, Terry L.; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no.92-0105; BEBR faculty working paper -- no.92-0105.
Publisher: University of Illinois at Urbana-Champaign
Published: 1992
Place of publication: Champaign
Language: eng
Number of pages: 36
Subjects: Economics
Notes: Includes bibliographical references (p.33-34).