Harvard business review case studies
Subtitle: marketing through minefields.
Contributors: Harvard Business School Publishing Corporation.
Series: The HBR case studies series
Publisher: Harvard Business Press
Published: 2009
Place of publication: Boston, Mass
Language: eng
Number of pages: 187
ISBN-13: 9781422199923
Subjects: Marketing -- Case studies; Branding (Marketing)
Genres: Case studies.
Other titles: Marketing through minefields
Table of contents: title: When no news is good news / Bronwyn Fryer; title: Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson; title: License to overkill / Paul F. Nunes; title: The global brand face-off / Anand P. Raman; title: The quality improvement customers didn't want / Dawn Iacobucci; title: Keeping to the fairway / Thomas J. Waite.