Marketing warfare
By: by Al Ries and Jack Trout.
Contributors: Trout, Jack.
Publisher: McGraw-Hill
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 216
Subjects: Marketing; Competition
Description: "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
Notes: Includes index.