The packaging designer's book of patterns
By: George L. Wybenga, Lászlo Roth
Edition: Fourth Edition.
Publisher: Wiley
Published: 2012
Place of publication: Hoboken
Language: eng
Number of pages: 704
ISBN-13: 9781118134153
Subjects: Packaging; Design; Paperboard; DESIGN / Graphic Arts / General
Description: "Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Preface from the First EditionForewordIntroductionThe Folding CartonTraysTubesSleeves, Wraps, and FoldersThe Set-Up or Rigid Paper BoxCorrugated ContainersPoint-of-Purchase DisplaysGlossaryBibliographyIndex.