Multi-attribute models for predicting individual preference and choice
By: by E. A. Pessemier.
Series: Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 346
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1972
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 66
Subjects: Consumers' preferences.
Notes: Bibliography: p. [68]-[70]