The relationships among message recall, congnitive responses, and advertising effectiveness
Subtitle: effects of delay, context, and prior knowledge
By: by Amitava Chattopadhyay
Published: 1986
Language: eng
Number of pages: 372
Subjects: Advertising; Psychological aspects; Attitude (Psychology)
Notes: Typescript.

Vita.

Thesis (Ph. D.)--University of Florida, 1986.

Bibliography: leaves 348-370.