The savvy social media guide
Subtitle: improve your social media skills
By: by Dr. Stuart H. Schwartz
Publisher: Liberty University Press
Published: 2013
Place of publication: Lynchburg, VA
Language: eng
Number of pages: 165
ISBN-13: 9781935986539
Copyright date: 2013
Subjects: Internet marketing; Social media; Online social networks; Social Media; Marketing sur Internet; Médias sociaux; Réseaux sociaux (Internet)
Description: BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization
Notes: Includes bibliographical references.