Mythmaking on Madison Avenue
Subtitle: how advertisers apply the power of myth & symbolism to create leadership brands
By: Sal Randazzo.
Publisher: Probus Pub. Co.
Published: 1993
Place of publication: Chicago, Ill
Language: eng
Number of pages: 289
Subjects: Advertising -- Psychological aspects.; Advertising -- Social aspects.; Symbolism in advertising.; Advertising -- Brand name products.
Notes: Includes bibliographical references (p. 269-273) and index.