Majorca - dressing up to survive
Subtitle: Tourism destination marketing and the product life-cycle
By: Michael Morgan.
Publisher: Bournemouth Polytechnic
Published: 1991
Place of publication: Poole
Language: eng
Number of pages: 14
Notes: Reprint of article from Tourism Management, March 1991.

Cover title: Majorca - dressing up to survive the product life-cycle and tourism destination marketing.