Let Them Eat Cake
Subtitle: Marketing Luxury to the Masses - As well as the Classes
Publisher: Kaplan Business
Published: January 1, 2005
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780793193073
Subjects: Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Psychology; Marketing - Product Management; Business & Economics / Marketing / Research; Marketing - Research; Affluent consumers; Consumer behavior; Luxuries
First sentence: If we were to identify an official birth year of "new" luxury, it would be 1984.