What's new in food marketing and marketing research
Subtitle: an address ... to Grocery Manufacturers of America at Hotel Waldorf-Astoria, New York, N.Y., November 12, 1951
Publisher: A.C. Nielsen Co.
Published: 1952
Place of publication: Chicago
Language: eng
Number of pages: 36
Notes: Includes A brief description of the Nielsen food and drug index and its operation, p. 25-30; and Nielsen radio-television index: objectives - methods - applications, p. 31-36.