The handbook for focus group research
By: Thomas L. Greenbaum.
Contributors: Greenbaum, Thomas L.
Edition: Rev. and expanded ed.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1993
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 222
Subjects: Marketing research.; Focused group interviewing.
Notes: Rev. ed. of: The practical handbook and guide to focus group research. c1988.
Includes index.