Business
Subtitle: a changing world
By: O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico
Contributors: Hirt, Geoffrey A.; Ferrell, Linda
Edition: Ninth edition.
Publisher: McGraw-Hill Irwin
Published: 2014
Place of publication: New York
Language: eng
Number of pages: 616
ISBN-13: 9780078023132
Subjects: Management; Business
Notes: Includes index.
Table of contents: title: Business in a changing world; title: The dynamics of business and economics; title: Appendix A Guidelines for the development of the business plan; title: Business ethics and social responsibility; title: Appendix B The legal and regulatory environment; title: Business in a borderless world; title: Starting and growing a business; title: Options for organizing business; title: Small business, entrepreneurship, and franchising; title: Managing for quality and competitiveness; title: The nature of management; title: Organization, teamwork, and communication; title: Managing service and manufacturing operations; title: Creating the human resource advantage; title: Motivating the workforce; title: Managing human resources; title: Appendix C Personal career plan; title: Marketing : developing relationships; title: Customer-driven marketing; title: Dimensions of marketing strategy; title: Digital marketing and social networking; title: Financing the enterprise; title: Accounting and financial statements; title: Money and the financial system; title: Financial management and securities markets; title: Appendix D Personal financial planning.