Marketing research
Subtitle: tools & techniques
By: Nigel Bradley.
Edition: 2nd ed.
Publisher: Oxford University Press
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780199564347
Subjects: Marketing research
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note:; title: Part One: Research Preparation; title: 1. Introduction; title: 2. Planning research; title: Part Two: Collection; title: 3. Secondary Data; title: 4. Primary Data; title: 5. Sampling; title: 6. Questionnaires and Topic Guides; title: 7. Qualitative Research; title: 8. Quantitative Research; title: Part Three: Analysis and Communication; title: 9. Analysis; title: 10. Reporting; title: Part four: Research Contexts; title: 11. Business to Business; title: 12. International Research; title: 13. Audience and Advertising Research; title: 14. Social Research; title: 15. Online Research.