Unmarketable
Subtitle: brandalism, copyfighting, mocketing, and the erosion of integrity
By: Anne Elizabeth Moore.
Publisher: New Press; Distributed by W. W. Norton
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9781595581686
Subjects: Market segmentation; Green marketing; Brand name products
Notes: Includes bibliographical references and index.
Table of contents: title: Free candy; title: Scene for sale; title: Preaching to the converted; title: Playing fair; title: The master's blueprints; title: The filmmakers; title: The athletic shoe company; title: The male perfumers; title: The pharmaceutical manufacturers; title: I love monkey; title: Taking dissent off the market.