Barbie's mid-life crisis
By: BBC Education & Training.; producer, director: Stephen McQuillan
Contributors: Igglesden, Rosey; Gregory, Mark; Edwards, Clive, 1939-; BBC Education & Training; Films for the Humanities (Firm)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 30
Subjects: Barbie (Fictitious character); Target marketing; International business enterprises
Other titles: Barbie's midlife crisis; Mighty Mattel fights back; Money programme (Television program)
Description: Examines the rise, fall and potential rise of the Barbie doll in the face of marketplace competition from the Bratz and Sindy brands. Shows how companies are trying to capture the new KGOY (kids growing older younger) market with their products.
Notes: Case studies from the multinational marketplace.

Disc is a recorded DVD and may not play on all DVD players or drives.

Originally produced for the BBC television series The money programme in 2004.

Film editor: Rosey Igglesden ; series producer: Mark Gregory ; series editor: Clive Edwards.

Narrator, Rajan Datar.

DVD-R.