Strategic communication planning
Subtitle: a guide for water utilities
By: prepared by Jane Mobley ... [et al.] ; sponsored by Awwa Research Foundation.
Contributors: Mobley, Jane.; AWWA Research Foundation.
Publisher: Awwa Research Foundation; American Water Works Association; IWA Pub.
Published: 2006
Place of publication: Denver, Colo; [United States]
Language: eng
Number of pages: 84
Subjects: Water utilities -- Public relations.; Business communication.
Notes: CD-ROM title: Additional research findings and reference list.

Includes bibliographical references (p. 84).

CD-ROM requires Adobe Acrobat Reader.
Table of contents: value: 1. Strategic planning; value: 2. Communication needs and barriers; value: 3. Developing a strategic plan; value: 4. Measuring results; value: 5. Integrating communication planning with other planning processes; value: 6. Tips, tools, and worksheets; value: 7. Conclusion.