Fundamentals of sport marketing
By: Brenda G. Pitts, David K. Stotlar.
Contributors: Stotlar, David Kent, 1952-
Edition: 2nd ed.
Series: Sport management library
Publisher: Fitness Information Technology
Published: 2002
Place of publication: Morgantown, WV
Language: eng
Number of pages: 404
Subjects: Sports -- Marketing
Notes: Includes bibliographical references (p. 327-334) and index.