Public relations for dummies
By: by Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum.
Contributors: Bly, Robert.; Benun, Ilise, 1961-
Edition: 2nd ed.
Series: --For dummies
Publisher: Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 358
Subjects: Public relations; Marketing
Notes: Includes bibliographical references (p. 338-339) and index.