On Deadline
Subtitle: managing media relations
Publisher: Waveland Press
Published: 2013
Place of publication: Long Grove, IL
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781478603405
Table of contents: title: Getting started : setting up your program; title: News : what it is and how it gets to the public; title: Tools of the trade : from ANRs to white papers; title: Reporters : helping them meet their objectives; title: Spokespersons : training and briefing them for their role; title: Ethics : technology and common sense; title: Media events : how to make them work for you; title: Going global : how to manage international media relations; title: Crisis planning : how to anticipate and manage emergency situations; title: Measurement/evaluation : how to know if your program is working; title: The future : expanding your counselor role