Advertising strategy
Subtitle: a communication theory approach
By: Larry Percy, John R. Rossiter.
Contributors: Rossiter, John R., joint author.
Publisher: Praeger; ABC-CLIO, LLC
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 301
Subjects: Advertising.; Advertising media planning.
Notes: Bibliography: p. 274-295.
Includes index.