Strategic Marketing
Subtitle: Creating Competitive Advantage
Publisher: Oxford University Press, USA
Published: June 20, 2006
Language: eng
Format: Paperback
Number of pages: 552
ISBN-13: 9780199273980
Subjects: Business strategy; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - Management; Business & Economics / Marketing / General; Decision making; Management; Marketing