Consumer participation in mailing lists
Subtitle: a field experiment
By: George R. Milne
Series: Report -- no. 96-107; Report (Marketing Science Institute) -- no. 96-107
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Direct marketing; Consumer behavior; Privacy, Right of; Mailing lists; Direct marketing -- California -- San Francisco
Notes: "May 1996."

"Working paper."

Includes bibliographical references (p. 25-26)