Direct Marketing for Nonprofits
Subtitle: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century)
Publisher: Jones and Bartlett Publishers, Inc.; Aspen
Published: December 25, 2003
Language: eng
Format: Paperback
Number of pages: 235
ISBN-13: 9780834219595
Subjects: Business & Management; Nonprofit organizations; Direct marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Direct; Nonprofit Organizations & Charities; Business & Economics / Nonprofit Organizations & Charities
First sentence: This chapter contains the most important things you need to know about direct mail fundraising.