Managing services marketing
Subtitle: text and readings
By: John E.G. Bateson, K. Douglas Hoffman.
Contributors: Hoffman, K. Douglas.
Edition: 4th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1999
Place of publication: Fort Worth
Language: eng
Number of pages: 471
Subjects: Service industries -- Marketing -- Management.
Notes: Includes bibliographical references and index.