Sport Business in the Global Marketplace (Finance and Capital Markets)
Publisher: Palgrave Macmillan
Published: January 18, 2003
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9781403903006
Subjects: International business; Sport & leisure industries; Sports; Industries - General; Business / Economics / Finance; Business & Economics; Marketing - General; Business/Economics; Marketing; International - General; Management - General; Business & Economics / Marketing / General; Sports and globalization; Economic aspects
First sentence: When did it all begin?
Description: Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.