Managing and marketing services in the 1990s
By: edited by Richard Teare with Luiz Moutinho and Neil Morgan.
Contributors: Teare, Richard.; Moutinho, Luiz.; Morgan, Neil, 1952-
Publisher: Cassell Educational Ltd.; Thomson Learning
Published: 1990
Place of publication: London, England
Language: eng
Number of pages: 255
Subjects: Service industries -- Management.
Notes: Includes bibliographical references and index.