The 7 universal laws of customer value
Subtitle: how to win customers & influence markets
By: Stephen C. Broydrick.
Publisher: Irwin Professional Pub.]
Published: 1996
Place of publication: [Burr Ridge, IL
Language: eng
Number of pages: 121
Subjects: Customer services.; Consumer satisfaction.
Other titles: Seven universal laws of customer value
Description: In an era of fierce competition, companies, continue to slash costs and prices. As a result, they refrain from adding distinctive new features to their products and services. Value is no longer being added. The companies' offerings have entered "The Commodity Zone," a place in the customer's mind where price becomes the only factor in making a choice. Once your product enters the zone, escape is difficult.

The Seven Universal Laws of Customer Value shows you how to break out of "The Commodity Zone" and offers ways to deliver higher value to your customers on a daily basis. Featuring examples from a wide range of businesses, the text is filled with thought-provoking self-tests, examples, case studies and compelling ideas. Each chapter is devoted to a specific law describing ways to add value to your product or service.
Notes: Includes bibliographical references (p. 111-116) and index.