Consumer information processing research
Subtitle: product labeling
By: by William L. Wilkie
Series: Working paper - Marketing Science Institute ; no. 75-104
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 16
Subjects: Consumers; Motivation research (Marketing); Labels
Notes: "Preliminary research report."

Bibiliography: p. 15