The catalog management handbook
By: compiled by the editors of Catalog age.
Edition: 1st ed.
Publisher: Cowles Business Media
Published: 1992
Place of publication: Stamford, CT (911 Hope St., Stamford 06907-0949)
Language: eng
Number of pages: 509
Subjects: Catalogs, Commercial; Advertising, Direct mail; Mail-order business -- Management
Other titles: Catalo age.