Claves de la campaña electoral 1989
By: Rosendo Fraga ; con la colaboración de Marisa Szmukler.
Contributors: Szmukler, Marisa.
Edition: 1. ed.
Series: Colección Análisis politico ;; 1
Publisher: Editorial Centro de Estudios Unión para la Nueva Mayoria
Published: 1989
Place of publication: Buenos Aires
Language: spa
Number of pages: 155
Subjects: Elections -- Argentina; Argentina -- Politics and government -- 1983-
Description: "Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the 'Menemovil,' which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of 'image-building.'"--Handbook of Latin American Studies, v. 57.