Ribbon Culture
Subtitle: Charity, Compassion and Public Awareness
Publisher: Palgrave Macmillan
Published: February 5, 2008
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780230549210
Subjects: Charities & voluntary services; Social Science; Sociology; Sociology - General; Social Science / Sociology / General; Charities; History; Ribbons; Signs and symbols
Description: "Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness." The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise"--Publisher description.