Marketing of information products and services
Subtitle: proceedings of the IIMA/IDRC workshop held from February 14 to 17, 1994 at Indian Institute of Management, Ahmedabad
By: editors, Abhinandan K. Jain ... [et al.].
Contributors: Jain, Abhinandan K.; Indian Institute of Management, Ahmedabad.; International Development Research Centre (Canada)
Publisher: Indian Institute of Management
Published: 1995
Place of publication: Ahmedabad
Language: eng
Number of pages: 275
Subjects: Information services -- Marketing -- India -- Congresses.; Information services industry -- India -- Congresses.; Management information systems -- India -- Congresses.; Information technology -- Economic aspects -- India -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.