Marketing strategy and political campaigning
Subtitle: a UK resource-based perspective
By: by Richard Lynch, Paul Baines and John Egan.
Contributors: Baines, Paul, 1973-; Egan, John.; Middlesex University. Business School.
Series: Discussion paper series / Middlesex University Business School. marketing -- no.19; Discussion paper series (Middlesex University Business School) -- no.19.
Publisher: Middlesex University Business School
Published: 2002
Place of publication: London
Language: eng
Number of pages: 20