Social media marketing all-in-one for dummies
By: by Jan Zimmerman and Deborah Ng
Contributors: Ng, Deborah, author
Edition: 3rd edition.
Series: For dummies; --For dummies
Publisher: For Dummies
Published: 2015
Language: eng
Number of pages: 810
ISBN-13: 9781118951354
Subjects: Social media; Internet marketing; Médias sociaux; Publicité sur Internet; Marketing; Marketing sur Internet; Internet advertising; Social marketing; Internet; Réseaux sociaux (Internet); Sociale netwerken; Marketing social; Online social networks
Description: Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
Notes: Includes index.
Table of contents: title: Making the business case for social media; title: Tallying the bottom line; title: Plotting your social media marketing strategy; title: Managing your cybersocial campaign; title: Discovering helpful tech tools; title: Leveraging search engine optimization (SEO) for social media; title: Using social bookmarks, news, and share buttons; title: Growing your brand with content; title: Exploring content marketing platforms; title: Developing a content marketing strategy; title: Getting your content to the masses; title: Using Twitter as a marketing tool; title: Using Twitter as a networking tool; title: Finding the right Twitter tools; title: Supplementing online marketing tools with Twitter; title: Hosting Twitter chats; title: Using Facebook as a marketing tool; title: Creating and sharing content on Facebook; title: Gaining insights about your Facebook community; title: Advertising on Facebook; title: Getting started with Instagram; title: Promoting yourself with LinkedIn; title: Promoting your business with LinkedIn; title: Starting a LinkedIn group; title: Using LinkedIn as a content platform; title: Pinning down Pinterest; title: Marketing with Pinterest; title: Driving sales with Pinterest; title: Weighing the business benefits of minor social sites; title: Leaping into Google+; title: Maximizing stratified social communities; title: Profiting form mid-sized social media channels; title: Making social media mobile; title: Multiplying your impact; title: Delving into data; title: Analyzing content-sharing metrics; title: Analyzing Twitter metrics; title: Analyzing Facebook metrics; title: Measuring other social media networks; title: Comparing metrics from different marketing techniques; title: Making decisions by the numbers.