Consumer behavior and fashion marketing
By: Sidney Packard, Abraham Raine.
Contributors: Raine, Abraham, joint author.
Edition: 2d ed.
Publisher: W. C. Brown Co.
Published: 1979
Place of publication: Dubuque, Iowa
Language: eng
Number of pages: 314
Subjects: Consumer behavior; Fashion merchandising; Marketing
Notes: Bibliography: p. 305-307.
Includes index.