Ultimate guide to Google AdWords
By: by Perry Marshall, Mike Rhodes, Bryan Todd
Contributors: Todd, Bryan, author; Rhodes, Mike, 1970- author
Edition: Fifth edition.
Publisher: Entrepreneur Media, Inc.
Published: 2017
Language: eng
Number of pages: 341
ISBN-13: 9781599186122
Subjects: Google AdWords; Internet advertising; Web search engines
Other titles: Google AdWords
Work titles: Entrepreneur magazine's ultimate guide to Google AdWords
Description: "Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. ..."--Publisher description.
Notes: Includes index.
Table of contents: title: Preface: Wait! Before you read this book; title: Chisel your way in: frank talk about the Google AdWords of today; title: How to force prospects to choose your site: make them buy from you, not your competition; title: Keyword: AdWords success starts here; title: How to write Google Ads: attract eyeballs, get clicks, and earn money; title: Chisel you way in with bionic Google Ads; title: Ads that pass the test: editorial guidelines and split testing; title: Campaign settings; title: The winning method the world's smartest marketers stole from the Wright brothers; title: Vanquish the thickest competition with a killer USP; title: Conversion tracking: how to know where every penny you spend is going; title: Landing pages: making powerful first impressions that convert; title: Bidding strategies: tools to keep your spending smart; title: Supercharge your clickthrough rates with Ad extensions; title: How to get your ads on millions of websites with Google's display network; title: Remarketing: the single most profitable online advertising strategy; title: YouTube advertising: billions of eyeballs for pennies / by Tom Breeze; title: Niche domination, Part 1: Chisel in where the chiseling is easy; title: Niche domination, Part 2: Playing games you can win; title: "Deep 80/20": it's not what you think... and I can't tell you how profitable it is!; title: How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy; title: Quality score: making Google's "bozo filter" work for you; title: Google's search partner network: gold mine or land mine?; title: Impression share: get more of the right eyeballs to see your offer; title: Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for; title: Creating your own remarketing grid; title: Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic... now available on Google Search; title: Advanced campaign types: polishing up your competitive edge; title: Google's display network: the greatest playground in history; title: Google Analytics: know exactly where your visitors come from and where they are going; title: Google Shopping campaigns: a huge ROI for eCommerce; title: AdWords Editor: your power tool for managing campaigns with ease; title: AdWords Scripts: automate the grunt work; title: AdWords Experiments: test and succeed with little risk; title: How to hire the right AdWords agency; title: How email transforms those expensive clicks into long-term, profitable customers; title: So you have a killer sales machine. Now what?: the new army of next-generation marketers; title: Signature victories.