Walking the tightrope
Subtitle: improvisation and information use in new product development
By: Christine Moorman and Anne S. Miner
Contributors: Miner, Anne S
Series: Report -- no. 95-101; Report (Marketing Science Institute) -- no. 95-101
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 45
Notes: "March 1995."

"Working paper."

Includes bibliographical references (p.37-45)