Buzz marketing
By: Andy Sernovitz ; prólogo por Seth Godin ; epílogo por Guy Kawasaki
Publisher: Anaya Multimedia
Published: 2013
Place of publication: Madrid
Language: spa
Number of pages: 192
ISBN-13: 9788441534124
Subjects: Marketing; Publicidad boca a boca
Other titles: Poder del boca a boca
Work titles: Word of mouth marketing