The revenue acceleration rules
Subtitle: supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies
By: Shashi Upadhyay, Kent McCormick
Contributors: McCormick, Kent (Product development consultant), author
Published: 2018
Language: eng
Number of pages: 180
ISBN-13: 9781119371953
Subjects: Industrial marketing; Artificial intelligence
Notes: Includes index.
Table of contents: title: Introduction; title: The CMO's challenge; title: ABM and AI; title: Data as the foundation; title: AI as the intelligence layer; title: Use-cases unveiled; title: Mapping predictive to your business models; title: Ten steps to successfully accelerate revenue with predictive and AI; title: Supporting the CMO's journey.