The chocolate wars
Subtitle: inside the secret worlds of Mars and Hershey
By: Joël Glenn Brenner.
Contributors: Brenner, Joël Glenn.
Edition: Paperback ed.
Publisher: HarperCollins Business
Published: 2000
Place of publication: London
Language: eng
Number of pages: 366
Subjects: Hershey, Milton Snavely, -- 1857-1945.; Mars, Forrest.; Hershey Foods Corporation -- History.; Mars, Incorporated -- History.; Candy industry -- United States -- History.; Chocolate candy -- United States -- Marketing -- History.; Chocolate industry -- United States -- History.; Competition -- United States -- Case studies.
Genres: Case studies.
Other titles: Inside the secret worlds of Mars and Hershey
Notes: Original title: The emperors of chocolate.

Includes bibliographical references (p. 325-343) and index.