Marketing challenges
Subtitle: cases & exercises
By: [edited by] Christopher H. Lovelock, CharlesB. Weinberg.
Contributors: Lovelock, Christopher H.; Weinberg, Charles B.
Edition: 3rd ed.
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York; London
Language: eng
Number of pages: 628
Subjects: Marketing.
Notes: Previous ed.: 1989.

With disc.