The Art of Writing Advertising : Conversations with Masters of the Craft
Subtitle: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Publisher: McGraw-Hill
Published: January 21, 2003
Language: eng
Number of pages: 128
ISBN-13: 9780071410939
First sentence: In a recording studio in the offices of Doyle Dane Bernbach on New York's 43rd St. sits William Bernbach.