Getting Started in Transmedia Storytelling: A Practical Guide for Beginners
Publisher: CreateSpace
Published: 2011
Place of publication: San Francisco, USA
Format: Paperback
Number of pages: 106
ISBN-13: 9781456564681
Table of contents: title: 1	INTRODUCTION	1; title: 1.1	GOALS	1; title: 1.2	WHAT IS TRANSMEDIA?	1; title: 1.3	WHY TELL STORIES?	2; title: 1.4	WHY MULTIPLE MEDIA?	3; title: 2	DEVELOPING TRANSMEDIA ENTERTAINMENT	4; title: 2.1	THE STORY-EXPERIENCE	5; title: 2.1.1	SO WHERE TO START?	6; title: 2.2	THE EXPERIENCE	6; title: 2.2.1	WHAT CREATES A COMPELLING EXPERIENCE?	8; title: 2.3	THE STORY	9; title: 2.3.1	WHAT TYPE OF STORY?	12; title: 2.3.2	WRITING THE STORY	17; title: 2.4	AUDIENCES – INDENTIFYING AND UNDERSTANDING THEM	19; title: 2.4.1	IDENTIFYING YOUR AUDIENCE	20; title: 2.4.2	ENGAGING YOUR AUDIENCE	21; title: 2.5	PLATFORMS	28; title: 2.5.1	PLATFORM SELECTION	28; title: 2.6	BUSINESS MODEL	38; title: 2.7	EXECUTION	39; title: 2.7.1	DEFINITION	41; title: 2.7.2	TARGET AUDIENCE	42; title: 2.7.3	BUSINESS CASE	42; title: 2.8	DETERMINING YOUR RELEASE SCHEDULE	44; title: 3	DOCUMENTATION	50; title: 3.1	THE HEADLINES - YOUR STORY	50; title: 3.2	TRANSMEDIA RADAR DIAGRAM - YOUR EXPERIENCE	51; title: 3.3	TOWARDS A PLATFORM ACTION CHART	52; title: 3.4	DISTINGUISHING NARRATIVE FROM EXPERIENCE	54; title: 3.5	TOWARDS A BETTER SOLUTION	55; title: 3.6	DOCUMENTING THE STORYWORLD	61; title: 4	PARTICIPATION & ENGAGEMENT	63; title: 4.1	IMMERSION IS NOT ENGAGEMENT	63; title: 4.2	A CONTENT STRAGEY FOR AUDIENCE ENGAGEMENT	64; title: 4.2.1	ENGAGING THE FIVE SENSES	65; title: 4.2.2	HOW TO USE THE 5-SENESE ENGAGEMENT MODEL	70; title: 4.3	CROWDSOURCING AND COLLABORATION?	71; title: 4.3.2	DETERMINING THE REWARD	73; title: 4.3.3	STRUCTURING FOR COLLABORATION	74; title: 4.4	WHAT IS A VIRAL VIDEO?	76; title: 4.4.1	SO HOW DO YOU MAKE YOUR VIDEOS SHARABLE?	76; title: 4.4.2	VIRAL VIDEO STYLES AND FURTHER TIPS	78; title: 5	FINANCING	81; title: 5.1	THE TRANSMEDIA BUSINESS MODEL	81; title: 5.1.1	THE NEW MODEL	82; title: 5.1.2	THE TRANSMEDIA MODEL	83; title: 5.2	AUDIENCE-PAYS FINANCING	86; title: 5.3	SPONSORED FINANACING	88; title: 5.3.1	WHAT IS A BRAND?	88; title: 5.3.2	PRODUCT PLACEMENT & SPONSORSHIP	88; title: 5.3.3	THE ADVERTISING-FUNDED FEATURE FILM	89; title: 5.3.4	TRANSMEDIA IMPLICATIONS AND IMPLEMENTATION	91; title: 5.3.5	BRANDED ENTERTAINMENT	91; title: 5.3.6	PROMOTING AND DISTRIBUTING A BRANDED WEB SERIES	92; title: 5.3.7	OPPORTUNITIES FOR THE INDIE CREATIVE	93; title: 5.4	CROWDFUNDING	93; title: 5.4.1	GETTING STARTED	94; title: 5.4.2	DEVELOPMENT (PLANNING)	94; title: 5.4.3	PRODUCTION (CAMPAIGN PERIOD)	96; title: 5.4.4	POST-PRODUCTION (AFTER YOU’VE RAISED YOUR MONEY)	97; title: 5.4.5	EXHIBITION	98