Evaluating public relations
Subtitle: a best practice guide to public relations and evaluation planning, research & evaluation
By: Tom Watson & Paul Noble.
Contributors: Noble, Paul, 1955-
Publisher: Kogan Page Limited
Published: 2005
Place of publication: London; Sterling, VA
Language: eng
Number of pages: 213
Subjects: Public relations -- Evaluation; Public relations -- Evaluation -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references (p. [205]-210) and index.