Marketing plans for service businesses
Subtitle: a complete guide
By: Malcolm McDonald, Adrian Payne, and Pennie Frow
Contributors: Payne, Adrian; Frow, Pennie
Edition: 3rd ed.
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Chichester; Hoboken, NJ
Language: eng
Number of pages: 512
ISBN-13: 9780470979099
Subjects: Marketing; Planning; Service industries
Notes: Includes bibliographical references and index.