2002한 · 일월드컵스폰서십활동과브랜드충성도
By: Ko Tong-u chŏ
Edition: Chʻopʻan.
Publisher: Hanʼguk Haksul Chŏngbo
Published: 2005
Place of publication: Kyŏnggi-do Pʻaju-si
Language: kor
Number of pages: 147
ISBN-13: 9788953434943
Subjects: Sports sponsorship; World Cup (Soccer) (2002)
Other titles: 2002 Han-Il Wŏldŭkʻŏp sŭpʻonsŏsip hwaltong kwa bŭraendŭ chʻungsŏngdo
Notes: "BRAND LOYALTY"--Cover.

Includes bibliographical references (p. [123]-141).