Marketing research
Subtitle: within a changing information environment
By: Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Contributors: Bush, Robert P.; Ortinau, David J.
Edition: 2nd ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 672
Subjects: Marketing research.