A Technique for Producing Ideas (Advertising Age Classics Library)
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 21, 2003
Language: eng
Format: Paperback
Number of pages: 64
ISBN-13: 9780071410946
Subjects: Advertising; Marketing - General; Creativity; Perception; Psychology; Business / Economics / Finance; Business/Economics; Thought and thinking; Advertising & Promotion; Business & Economics / Marketing / General; Cognitive Psychology; Creative Ability
First sentence: One day in my last year as an advertising agency executive in Chicago I had a telephone call from the western advertising manager of a well-known magazine.