Political marketing
Subtitle: the Indian experience
By: Dilip M. Sarwate.
Publisher: Tata McGraw Hill
Published: 1990
Place of publication: New Delhi; New York
Language: eng
Number of pages: 206
Subjects: India. Parliament. Lok Sabha -- Elections, 1989.; Campaign management.; Political campaigns.; Marketing.
Notes: Includes bibliographical references (p. [203])
Includes index.