Financial controls in marketing
Subtitle: the accounting-marketing interface
By: by Janek Ratnatunga.
Series: Canberra series in administrative studies ;; 6
Publisher: Canberra College of Advanced Education
Published: 1983
Place of publication: [Canberra]
Language: eng
Number of pages: 166
Subjects: Marketing -- Accounting.
Notes: Bibliography: p. 161-166.
"Based on the author's MBA dissertation submitted to the University of Bradford Management Centre in England in 1980"--Foreword.