Do customer referral schemes work?
By: Francis  Buttle ... [et al.].
Contributors: Buttle, Francis.
Series: Working paper / Manchester Business School -- no. 403; Working paper (Manchester Business School (University of Manchester)) -- no. 403.
Publisher: Manchester Business School
Published: 1999
Place of publication: Manchester
Language: eng
Number of pages: 18
Subjects: Customer relations.; Marketing.
Notes: Includes bibliographical references.