Strategic corporate communications
Subtitle: a global approach for doing business in the new India
By: by Paul A. Argenti.
Publisher: McGraw-Hill
Published: 2009
Place of publication: New York
Language: eng
Subjects: Corporations -- Public relations -- India; International business enterprises -- Public relations -- India; Communication in management
Notes: Includes bibliographical references and index.
Table of contents: title: The contemporary global business environment; title: Strategic communication for multinational corporates; title: An overview of the corp comm function; title: The growing importance of corporate reputation; title: Internal communication : the emerging need in global organizations; title: Corporate advertising; title: Media relations : a key constituency in global businesses and emerging; title: Markets; title: Investor relations : reaping rewards in the corporate setting; title: Managing government relations : India and the US; title: Crisis communications : lessons from global companies.