Konsum-Kompetenz
Subtitle: eine neue Zielgrösse für das Management von Geschäftsbeziehungen
By: Thorsten Hennig-Thurau.
Series: Markt und Konsum,; Bd. 8
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1998
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 495
Subjects: Relationship marketing.; Consumer behavior.; Customer relations.
Notes: Includes bibliographical references (p. 449-495).
Originally presented as the author's thesis (doctoral)--Universität Hannover, 1998.