Marketing the library
Subtitle: techniques for managing the library in hard times : papers given at the Association of Assistant Librarians, Northern Division/Library Association, Northern Branch joint annual weekend school at Otterburn Hall, October 10th, 11th, 12th 1980
By: edited by Philip M. Judd.
Contributors: Judd, P. M.; Association of Assistant Librarians. Northern Division.; Library Association. Northern Branch.
Publisher: Association of Assistant Librarians
Published: 1981
Place of publication: [Newcastle upon Tyne]
Language: eng
Number of pages: 124
Subjects: Libraries -- Public relations -- Congresses.; Libraries -- Great Britain -- Marketing -- Congresses.
Notes: Includes bibliographical references.
Table of contents: value: Marketing concepts and the library / David Yorke; value: Assessing community needs / Peter Jordan; value: Deciding priorities / Paul Sykes; value: Promoting library services / Don Kennington; value: Acquiring and allocating resources / Gwyn Williams; value: The case studies.