Market signaling and competitive bluffing
Subtitle: an empirical study
By: Jehoshua Eliashberg, Thomas S.Robertson, Talia Rymon.
Contributors: Robertson, Tom, 1942-; Rymon, Talia.
Series: Marketing Science Institute report -- no.96-102; Marketing Science Institute working paper
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng