Advertising and Promotion
Subtitle: Communicating Brands
Publisher: Sage Publications Ltd
Published: February 16, 2005
Language: eng
Format: Paperback
Number of pages: 280
ISBN-13: 9780761941545
Subjects: Advertising; Advertising industry; Social aspects; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Sales promotion
First sentence: Few topics in management or social studies attract such fascinated attention, or elicit such wide disagreement, as advertising and promotion.