Marketing plans
Subtitle: how to prepare them, how to use them
By: Malcolm H.B. McDonald.
Contributors: Chartered Institute of Marketing.; CAM Foundation.
Edition: 3rd ed.
Series: Professional development series; Marketing series. professional development
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford
Language: eng
Number of pages: 485
Notes: Previous ed.: 1989.

Includes index.

'Published on behalf of the Chartered Institute of Marketing and the CAM Foundation'.