Inside campaigns
Subtitle: elections through the eyes of political professionals
By: William J. Feltus, George Washington University ; Kenneth M. Goldstein, University of San Francisco ; Matthew Dallek, George Washington University
Contributors: Goldstein, Kenneth M., 1965- author; Dallek, Matthew, 1969- author
Publisher: SAGE, CQ PRESS
Published: 2017
Language: eng
Number of pages: 304
ISBN-13: 9781506332963
Subjects: Campaign management
Description: "Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team provides guidance drawn from actual campaign case studies and contributes their own data-backed assessment of the current state of modern political campaign management. They offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate."--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Losing and winning : the craft and science of political campaigns; title: Political math : how campaigns matter; title: Political historian and data scientist : charting a path to victory through information and analysis; title: Entrepreneur and chief financial officer : launching and sustaining the campaign; title: Marketing Maven : reaching the campaign's target voter audiences; title: Producer and state manager : creating and presenting the campaign's messages; title: Spinmeister and policy wonk : navigating the media landscape; title: Field general : waging the war on the ground; title: Strategy enforcer and team builder : keeping a day-to-day focus on the long-term path to victory; title: Candidate caretaker and confidant : handling details and building trust; title: Appendixes : teaching and research resources.