Produktinnovatíon
Subtitle: Verfahren u. Organśation d. Neuproduktplanung
By: Jochen Schmitt-Grohé.
Series: Schriftenreihe Unternehmensführung und Marketing ;; Bd. 3
Publisher: Betriebswirtschaftlicher Verlag Gabler
Published: 1972
Place of publication: Wiesbaden
Language: ger
Number of pages: 172
Subjects: New products.; Product management.
Notes: Bibliography: p. [163]-172.
Originally presented as the author's thesis, Münster.