Harnessing the power of the Internet
Subtitle: marketing & technology strategies
By: prepared for Food Marketing Institute by Planet U.
Contributors: Food Marketing Institute.; Planet U (Firm)
Publisher: Research Dept., Food Marketing Institute
Published: 1998
Place of publication: Washington, D.C
Language: eng
Number of pages: 56
Subjects: Internet marketing.; Interactive marketing.; Marketing -- Technological innovations.
Description: Brings executives, marketers and technologists up to speed with the rapidly evolving world of Internet-based interactive marketing, as well as the technologies needed to employ it.
Notes: Includes bibliographical references (p. 55-56).