The competitive environment
Subtitle: cases in strategic management
By: Robert J. Mockler.
Publisher: Marsh Publications
Published: 2007
Place of publication: Lombard, IL
Language: eng
Subjects: Strategic planning -- Case studies; Industrial management -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and index.
Table of contents: title: Colgate-Palmolive Company : the oral care segment of the consumer products industry; title: Starbucks Corporation: the specialty coffee industry; title: Daimler Chrysler : the auto industry; title: Mitsubishi International Corporation : multinational trading companies; title: Credit Suisse First Boston, Inc. : the financial intermediary industry; title: Pfizer : the pharmaceutical industry; title: Applebee's International, Inc. a full-service casual restaurant; title: L.L.Bean : a multichannel retailer; title: Macromedia : the computer software industry; title: Universal Pictures Group : the entertainment and media industry : film.