Contemporary issues in marketing channels
By: editors, Robert F. Lusch, Paul H. Zinszer.
Contributors: Lusch, Robert F.; Zinszer, Paul H.; University of Oklahoma. Center for Economic and Management Research. Distribution Research Program.
Publisher: Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma
Published: 1979
Place of publication: Norman, Oklahoma
Language: eng
Number of pages: 187
Subjects: Marketing channels.; Marketing -- Management.
Notes: Includes bibliographies.