Once upon a car
Subtitle: the fall and resurrection of America's Big Three automakers--GM, Ford, and Chrysler
By: Bill Vlasic
Edition: 1st HarperLuxe ed.
Publisher: HarperLuxe
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 613
ISBN-13: 9780062088604
Subjects: Automobile industry and trade; History; Automobile industry; Chrysler Corporation; General Motors Corporation; Ford Motor Company
Description: This book is the story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. The author, the Detroit bureau chief for the New York Times and author of Taken for a Ride, takes readers inside the Big Three U.S. automakers for the rise and fall, and rise again? of this quintessentially American industry. This work is more than a business history. It offers a view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies' failures have had on the overall economy, and more importantly what they have done to people's lives. It is a journey deep inside the American automobile industry.