Market orientation, performance, and the moderating influence of competitive environment
By: Stanley F. Slater, John C. Narver
Contributors: Narver, John C.; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 92-118; Report (Marketing Science Institute) -- no. 92-118.
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Copyright date: 1992
Subjects: Mercadeo; Investigaciones; Competencia económica
Notes: "July 1992."

"Working paper."

Incluye referencias bibliográficas (p. 28-30).