Smart Simple Design
Subtitle: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection
Edition: New Ed edition
Publisher: John Wiley & Sons
Published: May 1995
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780471131854
Subjects: Business strategy; Marketing - General; Business / Economics / Finance; Design, Industrial; New products; Product Management; Business/Economics