The honest spin doctor
Subtitle: navigating the media maze
By: author: Grant Ainsley
Publisher: Sandhill Book Marketing Ltd.
Published: 2014
Place of publication: Kelowna, BC
Language: eng
Number of pages: 93
ISBN-13: 9780993722103
Copyright date: 2014
Subjects: Mass media; Methodology; Journalism; Interviewing in journalism; Interviewing in mass media; Public relations
Description: The Honest Spin Doctor takes readers behind the scenes of actual events and provides vivid examples of the best approaches to take when the media wants a comment. The book lets readers know how to effectively promote their event, prepare and handle any media interview and also what to do and what to say if they get into a communications crisis.