Marketing and consumer behavior
Subtitle: concepts, methodologies, tools, and applications
By: Information Resources Management Association, editor
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 2200
ISBN-13: 9781466673571; 9781466673588; 9781466673601
Subjects: Consumer behavior; Marketing
Description: "This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--
Notes: Includes bibliographical references and index.