Marketing of High-Technology Products and Innovations
Edition: 1st edition
Publisher: Prentice Hall
Published: January 15, 2001
Language: eng
Format: Hardcover
Number of pages: 413
ISBN-13: 9780130136060
Subjects: Sales & marketing; Business & Economics; Marketing; Industrial Marketing; Technology & Industrial Arts; Business/Economics; Marketing - General; Advertising & Promotion; Engineering - General; Business & Economics / Marketing / General; High technology; Marketing - Industrial; High technology industries
First sentence: If high tech is permeating even basic industries, just what is high tech?