Promotional strategy
Subtitle: managing the marketing communications process
By: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Contributors: Warshaw, Martin R., joint author.; Kinnear, Thomas C., 1943- joint author.
Edition: 4th ed.
Publisher: R. D. Irwin
Published: 1979
Place of publication: Homewood, Ill
Language: eng
Number of pages: 755
Subjects: Marketing.; Advertising.; Marketing -- Management.
Notes: Includes bibliographical references and index.