Multiunit Organization and Multimarket Strategy (Advances in Strategic Management)
Contributors: Joel A. C. Baum (Editor); Henrich R. Greve (Editor)
Publisher: JAI Press
Published: June 1, 2001
Language: eng
Format: Hardcover
Number of pages: 316
ISBN-13: 9780762307210
Subjects: Economic theory & philosophy; Microeconomics; Strategic planning; Management - General; Executive Management; Marketing Management; Business & Economics; Business / Economics / Finance; Organizational learning; Business/Economics; Organizational behavior; Marketing - General; Business & Economics / Management; Industrial management
First sentence: A conspicuous feature of the modern economy is the proliferation of multiunit organizations that operate in several markets, often making considerable effort to standardize and coordinate the behavior of their units.