Quality in services
Subtitle: the 'softer' side is 'harder' (and smarter)
By: Sandra Vandermerwe.
Contributors: International Institute for Management Development (Lausanne)
Series: Reprint series (International Institute for Management Development) -- RS94 - 008
Publisher: International Institute for Management Development
Published: 1994
Place of publication: Lausanne
Language: eng
Number of pages: 56
Subjects: Marketing.; Marketing research.
Notes: From : "Long Range Planning" : Vol. 27, No.2, March 1946.

Title from cover.

Includes bibliographical references.