Winning in Asia, U.S. Style
Subtitle: Market and Nonmarket Strategies for Success
Edition: 1st ed edition
Publisher: Palgrave Macmillan
Published: June 14, 2003
Language: eng
Format: Hardcover
Number of pages: 296
ISBN-13: 9780312239114
Subjects: International business; International economics; Political Science; Business / Economics / Finance; Politics/International Relations; USA; General; International - Marketing; Political Science / General; ASIA; Case studies; Foreign economic relations; Japan; Marketing
First sentence: The Asia-Pacific economies continue to be among the most attractive markets in the world, despite the lingering effects of the regional currency crises of the late 1990s and Japan's continued economic malaise.