Der Weg der Marke
Subtitle: wie aus Produkten Marken werden
By: Hans-Georg Böcher
Publisher: Deutscher Fachverlag
Published: 2011
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 288
ISBN-13: 9783866412538
Subjects: Packaging; History; Product design; Branding (Marketing); Commercial art
Notes: Includes bibliographical references (pages 282-283).