Strategic brand management for B2B markets
Subtitle: a road map for organizational transformation
By: Sharad Sarin
Publisher: Response Books
Published: 2010
Place of publication: New Delhi
Language: eng
ISBN-13: 9788132105220
Notes: Includes bibliographical references and index.
Table of contents: title: Thinking about B2B brands; title: Brands and B2B markets : putting things in perspective; title: Organizational buying and role of brands : the Indian perspective; title: Brand management and B2B marketers : a deeper probe; title: Creating corporate brands: the key asset of any B2B brand; title: Brand TATA : leadership with trust; title: Brand L&T : nation building to building nations; title: Brand Infosys : excellence in never-ending symphonic marathon; title: Brand communications; title: Managing marketing communications for B2B markets; title: Websites and B2B brands : a low-cost goldmine lying unexplored; title: Holistic brand management; title: Holistic brand management : six cases of B2B brands; title: The future challenges; title: Beyond exports : creating indian global brands; title: reality and possibilities; title: Rekindling their aspiration through the idea of brands; title: Reflections and afterthoughts.