The role of beliefs and religion in contemporary marketing
Subtitle: research of the marketing applicability of the Swedish lagom concept in Bulgaria
By: Neviana Krasteva, Aleksey Potebnya
Contributors: Potebnya, Aleksey, author
Publisher: St. Kliment Ohridski university press
Published: 2018
Place of publication: Sofia
Language: eng
Number of pages: 151
ISBN-13: 9789540744209
Subjects: Marketing; Religion; Faith; Research; Lifestyles; Manners and customs; Quality of life