Mass communication and advertising
By: [by] Karl-Erik Wärneryd [and] Kjell Nowak in collaboration with Benny Carlman and Håkan Lindhoff.
Contributors: Wärneryd, Karl Erik, 1927- joint author.; Handelshögskolan i Stockholm. Ekonomiska forskningsinstitutet.
Publisher: Economic Research Institute at the Stockholm School of Economics [and] AB Svenska Telegrambyrån
Published: 1967
Place of publication: Stockholm
Language: eng
Number of pages: 118
Subjects: Mass media.; Advertising -- Psychological aspects.
Notes: Bibliography: p. 114-115.
Translation of Masskommunikation och åsiktsförändringar.
In original Swedish ed. Nowak's name appeared first on t.p.