Factor analysis : limitations and alternatives
By: by A. S. C. Ehrenberg and G. J. Goodhardt.
Contributors: Goodhardt, G. J. 1930-; Marketing Science Institute.
Series: Working paper - Marketing Science Institute ; Report no.76-116
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Factor analysis.; Marketing research.
Notes: "Preliminary research report."