The marketisation of higher education
Subtitle: the student as consumer
By: edited by Mike Molesworth, Elizabeth Nixon and Richard Scullion
Publisher: Routledge
Published: 2011
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 248
ISBN-13: 9780415584456; 9780415584470
Notes: Includes bibliographical references.
Table of contents: title: Introduction to the marketisation of higher education and the student as consumer / Frank Furedi; title: The march of the market / Roger Brown; title: Markets, government, funding and the marketisation of UK higher education / Nick Foskett; title: The marketised university: defending the indefensible / Ronald Barnett; title: Adopting consumer time and the marketing of higher education / Paul Gibbs; title: Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton; title: Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish; title: From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei; title: Branding a university: adding real value or smoke and mirrors? / Chris Chapleo; title: Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig; title: "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen; title: The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe; title: The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard; title: Constructing consumption: what media representations reveal about; title: Today's students / Joanna Williams; title: A degree will make all your dreams come true: higher education as the; title: Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth; title: How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth; title: Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard; title: Arguments, responsibility and what is to be done about marketisation; title: Richard scullion, mike molesworth, and lizzie nixon; title: A concluding message from the vice-chancellor of poppleton university; title: Laurie taylor.