Marketing
By: Theodore N. Beckman, William R. Davidson ; with the assistance of James E. Engel.
Contributors: Davidson, William R., joint author.; Maynard, Harold H. 1889-1957.
Edition: 8th ed.
Publisher: Ronald Press Co.
Published: 1967
Place of publication: New York [N.Y.]
Language: eng
Number of pages: 872
Subjects: Marketing
Notes: Includes bibliographical references and indexes.
Earlier ed. had Harold H. Maynard as 1st author.