The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books)
Publisher: Sage Publications Pvt. Ltd
Published: July 2003
Language: eng
Format: Hardcover
Number of pages: 268
ISBN-13: 9780761997351
Subjects: Business/Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Marketing