Marketing management and communications in the public sector
By: Martial Pasquier and Jean-Patrick Villeneuve
Contributors: Villeneuve, Jean-Patrick
Series: Routledge masters in public management
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780415448970; 9780415448987; 9780203144923
Subjects: Government publicity; Communication in public administration
Notes: Includes bibliographical references and index.
Table of contents: title: Public management and marketing; title: Marketing and public marketing; title: Public organizations, citizens and customers; title: Basic concepts in marketing; title: Marketing information; title: Marketing strategy; title: Marketing instruments; title: Public communication: an introduction; title: Communication model and strategy; title: Communication instruments; title: Communication control; title: Crisis communication.