Promotion & Marketing for Broadcasting & Cable, Third Edition
Contributors: Susan Tyler Eastman (Editor); Robert A. Klein (Editor); Douglas A. Ferguson (Editor)
Edition: 3rd edition
Publisher: Focal Press
Published: May 15, 1999
Language: eng
Format: Paperback
Number of pages: 248
ISBN-13: 9780240803425
Subjects: Broadcasting; Performing Arts; Business / Economics / Finance; Performing Arts/Dance; Business Aspects; Marketing - General; Radio & television industry; Sales & marketing; Mass Media - General; Cable television; Marketing; Radio broadcasting; Television broadcasting