Reluctant capitalists
Subtitle: bookselling and the culture of consumption
By: Laura J. Miller.
Publisher: University of Chicago Press
Published: 2006
Place of publication: Chicago
Language: eng
Number of pages: 316
Subjects: Booksellers and bookselling -- United States.; Bookstores -- United States.; Books -- Purchasing -- United States.; Books and reading -- United States.; Consumption (Economics) -- Social aspects -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: Commercial culture and its discontents; title: From dry goods merchant to Internet mogul : bookselling through American history; title: Providing for the sovereign consumer : selecting and recommending books; title: Designing the bookstore for the standardized consumer; title: Serving the entertained consumer : the multifunction bookstore; title: Bargaining with the rational consumer : selling the low-cost book; title: The revolt of the retailers : independent bookseller activism; title: Pursuing the citizen-consumer : consumption as politics.