Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)
Edition: 3 edition
Publisher: Butterworth-Heinemann
Published: July 16, 2003
Language: eng
Format: Paperback
Number of pages: 392
ISBN-13: 9780750654531
Subjects: Management & management techniques; Market research; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Advertising & Promotion; Business & Economics / Marketing / General; Management - General; Marketing research
First sentence: Politicians look anxiously at the results of political polls, as they indicate the standing of the party in the country and the standing of its leader.