Media how to notebook
Subtitle: media planning, the approach, placing stories, getting in print, getting on the air, printed matter, assessing the results
By: by Julia Rosenbaum ; edited by Hillary Leone.
Contributors: Leone, Hillary.
Publisher: Media Alliance
Published: 1987
Place of publication: San Francisco, CA
Language: eng
Number of pages: 70
Subjects: Press releases -- Handbooks, manuals, etc.; Public opinion.; Public relations.; Publicity -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.