How to use color to sell
By: by Eric P. Danger. Foreword by Faber Birren.
Series: A Cahners management guidebook
Publisher: Cahners Pub. Co.
Published: 1969
Place of publication: Boston
Language: eng
Number of pages: 224
Subjects: Marketing research.; Color -- Psychological aspects.; Color in advertising.
Notes: Bibliography: p. 215-218.
London ed. published in 1968 has title: Using colour to sell.