Business Economics
Subtitle: Theory and Application
Publisher: Elsevier
Published: 2000
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 401
ISBN-13: 9780080494166
Subjects: Managerial economics
Description: 'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of.
Notes: Description based on print version record.
Table of contents: title: Front Cover; Business Economics: Theory and Application; Copyright Page; Contents; List of figures; List of tables; List of abbreviations; Acknowledgements; Introduction; Chapter 1. What is business economics? An overview; Chapter 2. How businesses produce; Chapter 3. Producing for profit; Chapter 4. Marketing the product; Chapter 5. Market forces; Chapter 6. Markets in the real world; Chapter 7. Competition and competitive strategy; Chapter 8. Regulating market power; Chapter 9. The macroeconomy and its impact on business: I; Chapter 10. The macroeconomy and its impact on business: II.; title: Chapter 11. International trade and financeIndex.