Interpretation in social life, social science, and marketing
By: John O'Shaugnessy.
Series: Routledge interpretive marketing research -- 9
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 227
ISBN-13: 9780415777582
Subjects: Imagery (Psychology); Visualization; Marketing; Social sciences
Notes: Includes bibliographical references and index.
Table of contents: title: Interpretation and methodology; title: Interpretation and perspectivism; title: The interpretive stance in the study of human behavior; title: Interpretation and concepts; title: Interpretation of effects (causes); title: Interpretation of a problematic situation (abduction); title: Interpretation of words, symbols and behavior (text hermeneutics); title: Artifact interpretation.