Up Close and Personal?
Subtitle: Customer Relationship Marketing @ Work
Contributors: Ginni Rometty (Foreword); Ben Barnes (Foreword)
Edition: 2nd ed. edition
Publisher: Kogan Page
Published: January 9, 2003
Language: eng
Format: Paperback
Number of pages: 382
ISBN-13: 9780749438319
Subjects: Customer services; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - General; Business & Economics / Customer Service; Business & Economics / Marketing / General; Business & Economics/Marketing - General; Customer relations; Relationship marketing