Mediating processes for source credibility effects in advertising
Subtitle: review, implications, and future research directions
By: Manoj Hastak, Jong-Won Park
Contributors: Park, Jong-Won; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1532; BEBR faculty working paper -- no. 1532.
Publisher: College of Commerce and Business Administration, University of Illinois Urbana-Champaign
Published: 1989
Place of publication: [Urbana, Ill]
Language: eng
Number of pages: 26
Notes: Includes bibliographical references (p. 21-26).