Naked conversations
Subtitle: how blogs are changing the way businesses talk with customers
By: Robert Scoble and Shel Israel.
Contributors: Israel, Shel, 1944-
Publisher: Wiley Technology Pub.; John Wiley
Published: 2006
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 251
ISBN-13: 9780471747192
Subjects: Weblogs; Business communication; Internet -- Social aspects
Notes: Includes index.
Table of contents: title: Souls of the Borg; title: Everything never changes; title: Word of mouth on steroids; title: Direct access; title: Little companies, long reach; title: Consultants who get it; title: Survival of the publicists; title: Blogs and national cultures; title: Thorns in the roses; title: Doing it wrong; title: Doing it right; title: How not to get dooced; title: Blogging in a crisis; title: Emerging technology; title: The conversational era.