Marketing environment.
Contributors: Chartered Institute of Marketing.
Series: CIM companion
Publisher: CIM Publishing
Published: 2002
Place of publication: Cookham
Language: eng
Number of pages: 212
Subjects: Marketing.; Export marketing.; Marketing research.
Notes: "This companion is written to complement the recommended core text by Palmer and Hartley, The Business and marketing environment (3rd ed) ..." - p.1.

Includes index.