Marketing management
Subtitle: strategy and cases
By: Douglas J. Dalrymple, Leonard J. Parsons.
Contributors: Parsons, Leonard J.
Edition: 4th ed.
Series: Wiley series in management
Publisher: J. Wiley
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 925
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.