Flash effect
Subtitle: science and the rhetorical origins of Cold War America
By: David J. Tietge.
Publisher: Ohio University Press
Published: 2002
Place of publication: Athens, Ohio
Language: eng
Number of pages: 199
Subjects: Science -- Social aspects -- United States -- History -- 20th century.; Technology -- Social aspects -- United States -- History -- 20th century.; Religion and science -- United States -- History -- 20th century.; Rhetoric -- Political aspects -- United States -- History -- 20th century.; Cold War -- Social aspects -- United States.; Popular culture -- United States -- History -- 20th century.; English language -- United States -- Rhetoric.; United States -- Social conditions -- 1945-; United States -- Politics and government -- 1945-1989.
Description: "The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them.".

"Flash Effect, a book by David J. Tietge, documents the manner in which leaders at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public."--BOOK JACKET.
Notes: Includes bibliographical references (p. 183-193) and index.
Table of contents: title: Machine generated contents note: Chapter 1; title: Theoretical Perspectives on the Rhetoric of Science; title: Further Theoretical Foundationsfor the Rhetoric of Science; title: A Way to Study the Rhetoric of Science; title: Chapter 2; title: Precedents for Science as the Emerging Hegemony; title: Philosophical Implications: Bacon and Descartes; title: Darwin and the Roots of the Evolution/Creation Controversy; title: Chapter 3; title: The New Age of Science; title: Profile of the Scientist The Iconographic Mythos; title: The Popular Press, the Popular Scientist, and the Solubility Ethos; title: Responses to Sputnik; title: Chapter 4; title: New Anxieties, New Solutions, and Nonnuclear Science; title: Other Sources of Cold War Anxiety; title: The Symbolic Megaphone of Life; title: Dominant Attitudes; title: Chapter 5; title: The Images, Metaphors, and Religious Symbolism; title: of Science; title: Theory of Dominant Metaphors; title: Key Metaphors of the Cold War; title: The Convergent Manifestation of the Trinity Test; title: and Hiroshima Bombings; title: Machines and Man; title: "Control and Smooth Performance"; title: The Metaphorical Cycle; title: Conclusion: Cold War Leftovers; title: Notes; title: Bibliography; title: Index.