The entertainment economy
Subtitle: how mega-media forces are transforming our lives
By: Michael J. Wolf.
Edition: 1st ed.
Publisher: Times Books
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 314
Subjects: Television broadcasting -- Social aspects; Motion pictures -- Social aspects; Leisure industry; Popular culture
Description: In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge.

Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters.
Notes: Includes index.