Enterprise 2.0
Subtitle: social networking tools to transform your organization
By: Jessica Keyes
Publisher: Taylor & Francis
Published: 2012
Place of publication: Boca Raton, FL
Language: eng
ISBN-13: 9781439880432
Subjects: Management; Social networks; Web 2.0.; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Project Management; COMPUTERS / Information Technology; Information technology
Description: "Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--
Notes: Includes bibliographical references and index.