The use of functional features in differentiating major purchase consumer durable goods
Subtitle: Broad special field: marketing; sub-field: product differentiation strategy
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1958
Place of publication: Boston
Language: eng
Number of pages: 216
Notes: Thesis (D.B.A.)--Harvard University.

Bibliography: ℓ. [215 - 216]