got milk?
Subtitle: the book
Publisher: Prima Lifestyles
Published: November 3, 1999
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780761518013
Subjects: Advertising; Milk; Business & Economics; Business / Economics / Finance; Business/Economics; Milk trade; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; United States
Description: The "godfather" of the Got milk? campaign provides "an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever conceived." Includes scripts and picture boards of some of the ads.--Jacket.