Radio advertising for retailers
By: by C. H. Sandage.
Publisher: Harvard University Press
Published: 1945
Place of publication: Cambridge
Language: eng
Number of pages: 280
Subjects: Radio advertising; Retail trade -- United States
Notes: "A report based on a national study of the actual use of radio advertising by retail stores and services and by regional manufacturers. The study was financed by a research grant made by the Columbia broadcasting system, inc."