Marketing-controlling
By: Peter Grögl.
Series: Schriften des Österreichischen Controller-Instituts ;; Bd. 6
Publisher: Service
Published: 1988
Place of publication: Wien
Language: ger
Number of pages: 243
Subjects: Marketing -- Management.; Controllership.
Notes: Includes bibliographical references.
Based on the author's thesis (doctoral--Wirtschaftsuniversität Wien, 1988).