Verhaltenswirksame Bildmotive in der Werbung
Subtitle: theoretische Grundlagen, praktische Anwendung
By: Gabriele S. Dieterle.
Series: Konsum und Verhalten ;; Bd. 34
Publisher: Physica-Verlag
Published: 1992
Place of publication: Heidelberg
Language: ger
Number of pages: 230
Subjects: Advertising -- Germany -- Psychological aspects.; Motivation research (Marketing); Imagery (Psychology)
Notes: Includes bibliographical references (p. [215]-230).