Using qualitative research in advertising: strategies, techniques, and applications
By: Margaret A. Morrison ... [et al.]
Contributors: Morrison, Margaret A
Publisher: Sage; Sage Publications; Sage Publications, Inc; D. Appleton and Company
Published: 2002
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 139
Subjects: Advertising -- Research; Marketing research -- Methodology; Qualitative research
Notes: Includes bibliographical references (p. 132-134) and index