Handbook of brand relationships
By: edited by Deborah J. MacInnis, C. Whan Park, and Joseph W. Priester.
Contributors: MacInnis, Deborah J.; Park, C. Whan.; Priester, Joseph W.
Publisher: M.E. Sharpe
Published: 2009
Place of publication: Armonk, NY
Language: eng
ISBN-13: 9780765623577
Subjects: Relationship marketing.; Brand choice.; Branding (Marketing); Customer relations.
Notes: Includes bibliographical references and index.