Creating new categories, businesses and markets
By: produced by WTTW National Productions ; in association with PRI Marketplace ; senior producer, Lisa Yapp ; director, Eddie Harrison
Contributors: Stemberg, Thomas G.; Yankowski, Carl; Samuels, Rich; Stacker, Peter; WTTW National Productions; PRI Marketplace (Firm); Films for the Humanities (Firm)
Series: CEO exchange : conversations in leadership
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] /
Number of pages: 58
Subjects: Interviews; Inteviews; Retail trade; Management; Chief executive officers; Staples (Firm); Palm (Firm)
Other titles: CEO exchange (Television program)
Description: Stuart Varney interviews Thomas Stemberg (Staples) and Carl Yankowski (Palm) about creating categories, looking forward, staying ahead, and distribution from shelf space to cyberspace.
Notes: Originally broadcast on television program CEO exchange.

Videodisc release of the broadcast taped at USC / Marshall School of Business in March 2001.

Camera, Emmett Wilson ... [et al.] ; music, James Hoffman, Robert Rans.

Guest host: Stuart Varney ; narrator: Rich Samuels ; announcer: Pete Stacker.

DVD.