The New Strategic Brand Management
Subtitle: Creating and Sustaining Brand Equity Long Term
Edition: 4th ed. edition
Publisher: Kogan Page
Published: March 1, 2008
Language: eng
Format: Paperback
Number of pages: 512
ISBN-13: 9780749450854
Subjects: Business strategy; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Economics / Marketing / General; Business & Economics/Management - General; Assessment, Testing & Measurement; Brand name products; Management
First sentence: Brands have become a major player in modern society.