Marketing management
Subtitle: analysis, planning, implementation, and control
By: Philip Kotler, Ronald E. Turner.
Contributors: Turner, Ronald E., 1931-
Edition: Canadian 9th ed.
Publisher: Prentice Hall Canada
Published: 1998
Place of publication: Scarborough, Ont
Language: eng
Subjects: Marketing -- Management.; Marketing -- Canada -- Management.
Notes: Includes bibliographical references and index.