Decision and risk analysis of a new product and facilities planning problem : CCA Company's Egg 'n Foam Project
By: David B. Hertz, Howard Thomas
Contributors: Thomas, Howard, 1943-; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 871; BEBR faculty working paper -- no. 871.
Publisher: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign
Published: 1982
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 25
Description: The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA's objectives. The output of the dialogue process finally led to a strategy recommendation for Egg 'n Foam, following an examination of the relationship of the Egg'n Foam project to the firm's long-term strategy path.
Notes: Includes bibliographical references (p. 22).