Marketing the nonprofit
Subtitle: the challenge of fundraising in a consumer culture
By: Margaret M. Maxwell, editor
Contributors: Maxwell, Margaret M; Indiana University. Center on philanthropy
Series: New directions for philanthropic fundraising -- no. 18 (Winter 1997)
Publisher: Jossey-Bass, Inc.; Jossey-Bass
Published: 1997
Place of publication: San Francisco, Calif
Language: eng
Number of pages: 122
Subjects: Nonprofit organizations -- Marketing; Fund raising -- United States
Notes: Includes bibliographical references and index

Sponsored by the Indiana University Center on Philanthropy