Are You Normal About Money?
Subtitle: Do You Behave Like Everyone Else?
Edition: 1 edition
Publisher: Bloomberg Press
Published: October 2001
Language: eng
Format: Paperback
Number of pages: 120
ISBN-13: 9781576600870
Subjects: Personal finance; Popular psychology; Money; Consumer Finance; Business & Economics; United States; Business/Economics; Psychological aspects; Personal Finance - General; Accounting - General; Business & Economics / Personal Finance / General; Business & Economics/Accounting - General; General; Finance, Personal
First sentence: Marketers have long divided consumers into "psychographic" groups according to their zip code, income, and such threads as their interest in ball games or ballet and their propensity to wear mascara or vote as a Democrat or Republican.