Effective Marketing Management
Subtitle: Using Merchandising and Financial Strategies for Retail Success
Contributors: Andrea L. Weeks (Editor); Veronica Miller Mordaunt (Contributor)
Publisher: Fairchild Books & Visuals
Published: June 1991
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780870057434
Subjects: Marketing - General; Marketing Management; Business / Economics / Finance; Business/Economics; Business & Economics; Sales & marketing management; Management; Marketing