The power of point-of-purchase advertising
By: Ben Menin and Arthur E. Benning, Sr. with Lee Edward Benning.
Contributors: Benning, Arthur E.; Benning, Lee Edwards, 1934-
Publisher: AMACOM
Published: 1992
Place of publication: New York, NY
Language: eng
Number of pages: 326
Subjects: Advertising, Point-of-sale.
Notes: Includes index.