Reflections on progress in marketing
Subtitle: proceedings.
By: Edited by L. George Smith
Contributors: Smith, Lloyd George, 1930-; American Marketing Association
Publisher: American Marketing Association
Published: 1964
Place of publication: Chicago
Language: eng
Number of pages: 710
Subjects: Marketing -- Congresses
Notes: Conference held Dec. 28-29, 1964

Includes bibliographical references and index