Understanding media semiotics
By: Marcel Danesi.
Publisher: Arnold; Oxford University Press
Published: 2002
Place of publication: London; New York
Language: eng
Number of pages: 253
Subjects: Mass media -- Semiotics.
Notes: Includes bibliographical references (p. [230]-243) and index.
Table of contents: title: Machine generated contents note: 1 The mediated world; title: What is a medium?; title: Development of the mass media; title: Basic notions; title: Semiotic method; title: 2 An outline of semiotic theory; title: Background and general notions; title: Narrative; title: Metaphor; title: 3 Print media; title: The development of print media; title: Books; title: Newspapers; title: Magazines; title: 4 Audio media; title: Recorded music; title: Rock music; title: The radio; title: 5 Film; title: Motion pictures; title: Cinema and postmodernism; title: Cinema genres; title: 6 Television; title: The advent of TV; title: The impact of TV; title: TV and social change; title: 7 The computer and the Internet; title: Computer media; title: The Internet; title: The computer and the mind; title: 8 Advertising; title: What is advertising?; title: Creating a signification system; title: Advertising textuality; title: 9 Social impacts of the media; title: Overview; title: Mediation; title: Concluding reflections.