Managing customer-initiated contacts with manufacturers
Subtitle: the impact on share of category requirements and word-of-mouth behavior
By: Douglas Bowman and Das Narayandas
Contributors: Narayandas, Das; Marketing Science Institute
Series: Working paper series -- report no. 01-110; Report (Marketing Science Institute) -- no. 01-110
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 21
Subjects: Consumer satisfaction; Consumer's preferences; Consumer behavior; Word-of-mouth advertising; Customer relations; Relationship marketing
Notes: Includes bibliographical references (p. 18-19)