Branding @ the digital age
By: edited by Herbert M. Meyers and Richard Gerstman.
Contributors: Meyers, Herbert M.; Gerstman, Richard.
Publisher: Palgrave
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 178
Subjects: Internet marketing; Brand name products
Other titles: Branding at the digital age
Notes: Includes index.