MarketPsych
Subtitle: how to manage fear and build your investor identity
By: Richard L. Peterson, Frank F. Murtha
Contributors: Murtha, Frank F., 1970-
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470543580
Description: "MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work - psychology. This book makes the theoretical practical by translating it into concrete tools and techniques designed specifically for financial advisors.  The MarketPsych Handbook contains practical worksheets and planning tools that affect all aspects of the financial advisor's practice.  In addition, it details the emotional aspects of running an advisory business, which is crucial for all financial counselors"--
Notes: Includes index.