Managing in the marketspace
By: by Jeffrey F. Rayport & John J. Sviokla
Contributors: Sviokla, J. J.; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 94-081; Working paper (Harvard Business School. Division of Research) -- 94-081
Publisher: Division of Research, Harvard Business School
Published: 1994
Place of publication: Boston]
Language: eng
Number of pages: 10
Subjects: World Wide Web; Economic aspect; Cable television advertising; Electronic commerce; Economic aspects; Technological innovations
Other titles: Managing in the market space
Description: The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."
Notes: Includes bibliographical references.