British Television Policy
Subtitle: A Reader (Media Policy)
Publisher: Routledge
Published: August 24, 2001
Language: eng
Number of pages: 256
ISBN-13: 9780415198721
First sentence: JOHN REITH the first Director-General of the BBC, was convinced that broadcasting should constitute a public service rather than being organised according to free-market principles, with funding derived from advertising or sponsorship and with the profit motive impelling programming decisions.