The channel advantage
Subtitle: going to market with multiple sales channels to reach more customers, sell more products, make more profit
By: Lawrence G. Friedman, Timothy R. Furey.
Contributors: Furey, Timothy R.
Publisher: Butterworth Heinemann
Published: 1999
Place of publication: Oxford
Language: eng
Number of pages: 228
Subjects: Marketing channels.
Notes: Includes bibliographical references and index.