The environment of marketing management
Subtitle: selections from the literature
By: [edited by] Robert J. Holloway [and] Robert S. Hancock.
Contributors: Hancock, Robert Spencer, joint ed.
Edition: 3d ed.
Series: The Wiley marketing series
Publisher: Wiley; John Wiley & Sons Inc
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 531
Subjects: Marketing.; Consumers.
Notes: Includes bibliographical references.
Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.