Qualitative research
Subtitle: what it is and where it came from
By: by Rena Bartos. The art of asking why / Paul F. Lazarsfeld.
Contributors: Lazarsfeld, Paul Felix.; Bartos, Rena.; Lazarsfeld, Paul Felix.
Publisher: Advertising Research Foundation
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 32
Subjects: Marketing research; Motivation research (Marketing); Advertising -- Psychological aspects.
Notes: "A 50th anniversary publication".

Includes bibliographical references.