Marketing secrets of a mail order maverick
Subtitle: stories and lessons on the power of direct marketing to start a successful business, create a famous brand name and sell any product or service
By: Joseph Sugarman
Publisher: DelStar; Delstar Pub; Brand: Delstar Pub
Published: 1998
Place of publication: Las Vegas, NV
Language: eng
Number of pages: 396
Subjects: Advertising, Direct-mail; Direct marketing
Notes: Includes bibliographical references (p. 321-329)