Advertising, the Uneasy Persuasion
Publisher: Basic Books Inc.,U.S.
Published: January 1987
Language: eng
Number of pages: 288
ISBN-13: 9780465000791
First sentence: THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading."