Contemporary advertising
By: William F. Arens.
Edition: 8th ed.
Series: The McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill Irwin
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 704
Subjects: Advertising.
Other titles: Student CD-ROM for use with Contemporary advertising.
Notes: Includes bibliographical references and indexes.
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.