Legends in marketing.
By: set editor, Balaji C. Krishnan.
Contributors: Krishnan, Balaji C.
Publisher: SAGE Publications
Published: 2010
Place of publication: New Delhi; Thouosand Oaks, Calif
Language: eng
ISBN-13: 9788132103004
Subjects: Sheth, Jagdish N; Marketing; Consumer behavior; Marketing -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: v. 1. Consumer behavior : conceptual foundations; title: v. 2. Consumer behavior : empirical research; title: v. 3. Visioning the future; title: v. 4. International marketing; title: v. 5. Managerial marketing : the early years; title: v. 6. Managerial marketing : current thought; title: v. 7. Organizational buyer behavior; title: v. 8. Relationship marketing.