Odd-even retail price endings
Subtitle: their effects on value determination, product perception, and buying propensities.
Series: Michigan. State University, East Lansing. Bureau of Business and Economic Research. MSU business studies; MSU business studies
Publisher: Bureau of Business and Economic Research, Division of Research, Graduate School of Business Administration, Michigan State University
Published: 1972
Place of publication: East Lansing
Language: eng
Number of pages: 174
Subjects: Consumers' preferences.; Prices.; Motivation research (Marketing)
Notes: Bibliography: p. 167-173.