Personalisierung internetbasierter Nachhaltigkeitskommunikation
Subtitle: theoretische Analyse und empirische Einsichten am Beispiel der Automobilindustrie
By: Daniel-Sascha Roth.
Series: Markt und Konsum -- Bd. 20
Publisher: Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 329
ISBN-13: 9783631568835
Subjects: Communication in organizations.
Notes: Originally presented as the author's thesis (doctoral)--Universität Hannover, 2007.

Includes bibliographical references (p. 289-329).