Discontinuous market change and strategic repositioning
By: a co-production of th European Broadcasting Union EBU ; produced by Blackbox AG, Zurich ; producer, John Winistoerfer
Contributors: Blackbox AG; European Broadcasting Union; Films for the Humanities (Firm)
Series: Global business: new ways to improve the bottom line
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] /
Number of pages: 29
Subjects: Globalization; Information technology; Economic aspects; Business planning; Case studies; Industrial management; Marketing; Management; Strategic planning
Description: Discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.
Notes: Videodisc release of the 2000 European Broadcasting Union production.

DVD.