Market structure modeling via clustering and discriminant analysis
Subtitle: a portrayal of the soft drink market
By: by Donald R. Lehmann and Edgar A. Pessemier
Contributors: Pessemier, Edgar A., 1922- author; Columbia University. Graduate School of Business; Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences
Publisher: Graduate School of Business
Published: 1970
Place of publication: New York]
Language: eng
Number of pages: 48
Subjects: Marketing research; Consumption (Economics); Mathematical models; Soft drink industry
Notes: In ink on t.p.: 1 A.

Also published by Purdue University, Institute. Institute for Research in the Behavioral, Economic, and Management Sciences.

Bibliography: leaves 46-48.