Marketing the program
By: William A. Keim, Marybelle C. Keim, editors.
Contributors: Keim, William A.; Keim, Marybelle C.
Series: New directions for community colleges,; no. 36 = v. 9, no. 4 (Dec. 1981); Paperback sourcebooks in the Jossey-Bass higher education series; New directions for community colleges ;; no. 36.; Jossey-Bass higher education series.
Publisher: Jossey-Bass
Published: 1981
Place of publication: San Francisco
Language: eng
Number of pages: 127
Subjects: College publicity -- United States.; Universities and colleges -- Public relations -- United States.; College students -- Recruiting -- United States.; Community colleges -- United States.; Education, Higher -- United States -- Marketing.
Notes: Includes bibliographies and index.