Services marketing
By: Christopher H. Lovelock.
Edition: 3rd ed.
Publisher: Prentice-Hall
Published: 1996
Place of publication: Upper Saddle River, NJ; London
Language: eng
Number of pages: 660
Subjects: Service industries -- Marketing.; Professions -- Marketing.
Notes: Previous ed.: 1991.

Bibliography: p649-650 - Includes index.