Principles of marketing
Subtitle: a global perspective
By: Richard J. Semenik, Gary J. Bamossy.
Contributors: Bamossy, Gary J., 1949-
Publisher: College Division, South-Western Pub. Co.
Published: 1993
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 627
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.