Consumer Behavior
Subtitle: 2017-2018
Publisher: Richard K Miller & Associates
Published: 2017
Place of publication: Loganville, GA
Language: eng
Format: Paperback
ISBN-13: 9781577832355
Table of contents: title: Part one : The American consumer.; title: 1. Demographic Overview; title: 2. Consumer Income & Wealth; title: 3. Consumer Debt; title: 4. Households & Housing; title: 5. Communities; title: 6. Urban & Rural Populations; title: 7. Where People Want to Live; title: 8. Population Migration; title: 9. Personal Life; title: 10. Personal Well-Being; title: Part two : Spending.; title: 11. Consumer Spending; title: 12. Retail Spending; title: 13. Entertainment & Leisure Spending; title: Part three : Activities.; title: 14. Use of Time; title: 15. Use of Media & the Internet.; title: 16. Cultural Activities; title: 17. Leisure Activities.; title: 18. Sports & Recreation Activities; title: 19. Away from Home; title: 20. Work; title: 21. Use of Technology; title: 22. Use of Transportation; title: Part four : Shopping behaviors.; title: 23. In-Store Shopping; title: 24. Online Shopping; title: 25. Mobile Shopping; title: 26. Peer-To-Peer Shopping; title: 27. Omnichannel Shopping; title: Part five : Behavioral analyses.; title: 28. Brand Loyalty; title: 29. Buying American-Made; title: 30. Buying Local; title: 31. Consumer Confidence; title: 32. Customer Satisfaction; title: 33. Ethically Conscious Consumerism; title: 34. Gift Giving; title: 35. Loyalty Program Participation; title: 36. Payment Preferences; title: 37. Pricing; title: 38. Privacy Issues; title: 39. Purchase Decision Making; title: 40. Response to Advertising; title: 41. Response to Customer Service; title: 42. Response to Reviews; title: 43. Response to Visuals; title: 44. Shopping Research; title: 45. Spending for Goods vs. Experiences; title: 46. Theme Appeal; title: Part six : Affluent consumers.; title: 47. Affluence Profile; title: 48. Population Centers of U.S. Affluence; title: 49. Affluent E-Commerce; title: 50. Affluence Market Research; title: Part seven : Middle-class consumers.; title: 51. Defining the middle class; title: 52. Middle class Falling Behind; title: 53. Income & Wealth Inequality; title: Part eight : Brand preference surveys.; title: 54. Brand Equity; title: 55. Brand Index; title: 56. Customer Experience; title: 57. Customer Loyalty Engagement; title: 58. Customer Satisfaction; title: 59. Reputation Ranking; title: Part nine : Ethnic focus.; title: 60. African-American Consumers; title: 61. Arab-American Consumers; title: 62. Asian-American Consumers; title: 63. Hispanic- & Latino-American Consumers; title: 64. Jewish-American Consumers; title: 65. Muslim-American Consumers; title: 66. Native-American Consumers; title: Part ten : Gender focus.; title: 67. Female Consumers; title: 68. Male Consumers; title: Part eleven : Generational focus.; title: 69. Generational Comparisons; title: 70. Senior Consumers; title: 71. Baby Boomer Consumers; title: 72. Generation X Consumers; title: 73. Millennial Consumers; title: 74. Generation Z Consumers; title: Part twelve : Segmentation.; title: 75. College students; title: 76. Consumers with disabilities; title: 77. Families with dhildren; title: 78. Family caregivers; title: 79. Immigrant consumers; title: 80. LGBT consumers; title: 81. Married couples; title: 82. Military consumers; title: 83. Pet owners; title: 84. Retirees; title: 85. Single consumers; title: Part thirteen: Geodemographics.; title: 86. Megapolitan Regions; title: 87. Metropolitan Statistical Areas; title: 88. Metropolitan Economic Profiles; title: 89. Micropolitan Statistical Areas; title: 90. State Population Profiles; title: 91. State Economic Profiles; title: Appendixes.; title: Academic research centers; title: Analysts; title: Associations; title: Blogs; title: Government agencies; title: Market research sources; title: Periodicals; title: Research studies & surveys; title: References