Optimal pricing strategies, the role of share effects, new customer entry and brand switching
By: by Ingemar Ernest Dierickx
Contributors: Harvard University. Department of Economics; Harvard University. Graduate School of Business Administration
Published: 1985
Language: eng
Number of pages: 189
Subjects: Pricing
Notes: A thesis in the combined program of Business Economics, Harvard University Dept. of Economics and Harvard Business School.

Ph. D. Harvard University 1985

Bibliography: leaves 186-189.