Distributor brands versus producer brands
Subtitle: an analysis of the brand policy problems of distributors in a framework of decision theory
By: [by] Björn Carlson [and] Bertil Kusoffsky. [Translated by Nancy Adler.
Contributors: Kusoffsky, Bertil, joint author.
Publisher: Economic Research Institute, Stockholm School of Economics
Published: 1966
Place of publication: Stockholm]
Language: eng; swe
Number of pages: 125
Subjects: Product management.; Business names.; Decision making.
Notes: Bibliography leaves 123-125.
Translation of Om distributörsmärken.