Marketing calculator
Subtitle: measuring and managing return on marketing investment
By: Guy R. Powell.
Publisher: John Wiley & Sons (Asia)
Published: 2008
Place of publication: Singapore; Hoboken, NJ
Language: eng
Number of pages: 288
ISBN-13: 9780470823958
Subjects: Marketing -- Management; Marketing -- Cost effectiveness
Notes: Includes bibliographical references (p. [277]-281) and index.