Beyond Branding
Subtitle: How the New Values of Transparency and Integrity Are Changing the World of Brands
Edition: New edition
Publisher: Kogan Page
Published: April 1, 2006
Language: eng
Format: Paperback
Number of pages: 236
ISBN-13: 9780749443993
Subjects: Sales & marketing; Business Ethics; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business & Economics/Business Ethics; Marketing - General; Brand name products; Business names; Integrity
First sentence: The Age of Enlightenment was a period of unprecedented growth in terms of freedom, knowledge, toleration and commerce.