Essential Readings in Marketing (Marketing Science Institute (MSI))
Contributors: Leigh McAlister; Ruth N. Bolton; Ross Rizley (Editor)
Publisher: Marketing Science Institute
Published: April 27, 2006
Language: eng
Format: Paperback
ISBN-13: 9780965711456
Subjects: Business & Investing / Marketing
First sentence: In this chapter, we cover prize-winning papers on new products, growth, and innovation.