Growing Brands Through Sponsorship
Subtitle: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Publisher: Springer Gabler
Published: Nov 08, 2014
Format: paperback
Number of pages: 349
ISBN-13: 9783658072490
Notes: Source title: Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance (Strategie, Marketing und Informationsmanagement)