Kyŏngje jŏnŏllijŭm ŭi chongsoksŏng
Subtitle: Hanʼguk sinmun ŭi chaebŏl podo wa kwanggo ŭi kwanʼgye
By: Che Chŏng-im, Yi Pong-su.
Contributors: Yi, Pong-su.
Edition: Chʻopʻan
Series: 2020 Midiŏ Wiwŏnhoe yŏnʼgusŏ -- 2007-05
Publisher: Hanʼguk Ŏllon Chaedan
Published: 2007
Place of publication: Sŏul
Language: kor
Number of pages: 164
ISBN-13: 9788957111864
Subjects: Advertising, Newspaper -- Korea (South); Korean newspapers -- Marketing; Conglomerate corporations -- Korea (South); Advertising, Industrial -- Korea (South); Journalism -- Objectivity -- Korea (South); Marketing -- Moral and ethical aspects -- Korea (South)
Other titles: Kyŏngje chŏnŏllijŭm ŭi chongsoksŏng
Notes: Includes bibliographical references (p. 111-112).