Marketing and semiotics
Subtitle: selected papers from the Copenhagen symposium.
Contributors: Larsen, Hanne Hartvig, 1945-; Mick, David Glen.; Alsted, Christian, 1950-; Marketing and Semiotics Symposium (1st : 1989 : Copenhagen, Denmark)
Series: Studies from the Marketing Institute ;; 62; Skriftrække F--Skrifter fra Institut for afsætningsøkonomi ;; 62.
Publisher: Handelshøjskolens forlag
Published: 1991
Place of publication: Copenhagen
Language: eng
Number of pages: 239
Subjects: Communication in marketing.; Marketing.; Advertising.; Semiotics.
Notes: Includes bibliographical references.
"Edited by Hanne Hartvig Larsen, David Glen Mick, and Christian Alsted"--Cover.
A selection of revised papers from the first Marketing and Semiotics Symposium organized by the Copenhagen Business School, and held of May 15-16, 1989 in Copenhagen.