Marketing engineering
Subtitle: computer-assisted marketing analysis and planning
By: Gary L. Lilien, Arvind Rangaswamy.
Contributors: Rangaswamy, Arvind.
Publisher: Addison-Wesley
Published: 1998
Place of publication: Reading, Mass
Language: eng
Number of pages: 350
Subjects: Marketing -- Data processing.; Marketing -- Decision making -- Mathematical models.; Marketing -- Decision making -- Data processing.
Notes: Includes bibliographical references (p. [323]-337) and index.