Better Brochures, Catalogs and Mailing Pieces
Subtitle: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Publisher: St. Martin's Griffin
Published: July 15, 1984
Language: eng
Format: Paperback
Number of pages: 128
ISBN-13: 9780312077310
Subjects: Marketing - General; Reference / Writing Skills; Publicity; Business / Economics / Finance; Sales letters; Sales management; Business/Economics
First sentence: "I Love New York Broadway Show Tours," declares the cover of a New York State Department of Commerce brochure.