Persuasive communication
By: Erwin P. Bettinghaus, Michael J. Cody.
Contributors: Cody, Michael J.
Edition: 4th ed.
Publisher: Holt, Rinehart, and Winston
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: Persuasion (Psychology)
Notes: Includes bibliographies and index.