The new role of the marketing professional
Subtitle: 1977 business proceedings
By: edited by Peter J. LaPlaca.
Contributors: LaPlaca, Peter J.
Series: Series - American Marketing Association ; # 40; Series (American Marketing Association) ;; no. 40.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 258
Subjects: Marketing -- Congresses.; Marketing -- Vocational guidance -- Congresses.
Notes: Includes bibliographies and index.