Handbuch des Marketing
Subtitle: Anforderungen an Marketingkonzeptionen aus Wissenschaft und Praxis
By: herausgegeben von Manfred Bruhn.
Contributors: Bruhn, Manfred.
Publisher: C.H. Beck
Published: 1989
Place of publication: München
Language: ger
Number of pages: 905
Subjects: Marketing -- Handbooks, manuals, etc.
Notes: Includes bibliographical references (p. [845]-902).
Includes index.