Wahrnehmung und Wirkung von TV-Spots
Subtitle: eine Blickregistrierungsstudie
By: Natalie Hofer, Viktoria Radler, Katharina Bermoser
Contributors: Radler, Viktoria; Bermoser, Katharina
Edition: 1. Aufl.
Series: Empirische Marketingforschung -- Bd. 21
Publisher: Facultas.WUV
Published: 2010
Place of publication: Wien
Language: ger
Number of pages: 272
ISBN-13: 9783708905730
Subjects: Television advertising; Television commercials
Notes: Includes bibliographical references.