Strategic market creation
Subtitle: a new perspective on marketing and innovation management
By: edited by Karin Tollin & Antonella Caru.
Contributors: Tollin, Karin.; Carù, Antonella.
Publisher: John Wiley & Sons Inc.; Wiley
Published: 2008
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470725092; 9780470694275
Subjects: Marketing -- Management; Product management
Notes: Includes bibliographical references and index.