Strategic marketing management
Subtitle: planning and control. Planning and control
Series: CIM companion; CIM companion
Publisher: CIM Pub.
Published: 2002
Place of publication: Cookham
Language: eng
Number of pages: 334
ISBN-13: 9780902130883
Subjects: Marketing; Study and teaching; Strategic planning
Notes: "This companion is written to complement the recommended core texts recommended in the syllabus for this module: Strategic marketing - planning & control (2nd ed) by Drummond and Ensor, Marketing strategy and competitive positioning (2nd ed) by Hooley, Saunders & Piercy, and Strategic marketing management (5th ed) by Aaker "--Page 1.

Includes bibliographical references and index.