American automobile advertising, 1930-1980
Subtitle: an illustrated history
By: Heon Stevenson.
Publisher: McFarland & Co.
Published: 2008
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 267
ISBN-13: 9780786436859
Subjects: Advertising -- Automobiles -- United States -- History -- 20th century; Automobile industry and trade -- United States -- History -- 20th century
Description: "This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher.
Notes: Includes bibliographical references and index.