Contemporary advertising
By: William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
Contributors: Bovée, Courtland L.
Edition: 5th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 573
Subjects: Advertising.
Notes: Includes bibliographical references and indexes.
Bovée's name appears first on previous editions.