Semantic differential scaling system in market research.
By: by W.A. Belson and V.R. Yule.
Contributors: Belson, William A. 1921-; Yule, V. R.; London School of Economics and Political Science. SurveyResearch  Centre.
Series: Duplicated reports -- 10
Publisher: Survey Research Centre, London School of Economics &  Political Science
Published: 1969
Place of publication: London
Language: eng