BRICS and beyond
Subtitle: executive lessons on emerging markets
By: Stephanie Karen Jones
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781119962694
Subjects: International business enterprises; Diversity in the workplace; Foreign economic relations; Industrial management; Social responsibility of business
Notes: Includes bibliographical references and index.
Table of contents: title: Preface / by Prof Dr. Wim Naude; title: About the author; title: Introduction; title: Doing business in emerging markets : risks, opportunities and practice; title: First section: risks; title: Country risk; title: Politics and business in emerging markets; title: Corporate social responsibility; title: Ethics, transparency, and governance in emerging markets; title: Business culture; title: Cross-cultural management and people in emerging markets; title: Second section: opportunities; title: Marketing; title: Implementing marketing ideas into and from emerging markets; title: Entrepreneurship and innovation; title: Technology, innovation, and new business ventures in emerging markets; title: Third section: practice; title: Strategy and operations; title: Changing business strategies and operations in emerging markets; title: Strategic alliances; title: Western business and emerging market business : working together; title: Lessons for global business; title: What we can learn from the brics and beyond; title: Reading list; title: Glossary; title: Index.