The nature of corporate identity
Subtitle: an explanatory study undertaken within BBC Scotland
By: John Martin Thomas Balmer
Contributors: University of Strathclyde
Publisher: British Library Document Supply Centre
Published: 1996
Place of publication: Boston Spa, United Kingdom
Language: eng
Subjects: Corporate image; BBC Scotland; Management
Notes: BLDSC reference no.: DX195987.

Thesis (doctoral)--University of Strathclyde, 1996.