Management in marketing channels
By: Donald J. Bowersox ... [et al.].
Contributors: Bowersox, Donald J.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 390
Subjects: Marketing channels -- Management.; Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Bibliography: p. 369-383.
Includes index.