Mastering the art of marketing professional services
Subtitle: a step-by-step best practices guide
By: Allan S. Boress, Michael G. Cummings.
Contributors: Cummings, Michael G.; American Institute of Certified Public Accountants. PCPS Management of an Accounting Practice Committee.
Publisher: American Institute of Certified Public Accountants, Inc.
Published: 2002
Place of publication: New York, N.Y
Language: eng
Number of pages: 422
Subjects: Professions -- Marketing.; Service industries -- Marketing.
Notes: Issued by the PCPS Management of an Accounting Practice Committee.