Marketing, principles & perspectives
By: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Contributors: Ingram, Thomas N.; LaForge, Raymond W.
Edition: 3rd ed.
Series: Series in marketing; McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2001
Place of publication: Boston, Mass
Language: eng
Number of pages: 596
Subjects: Marketing
Other titles: Marketing, principles and perspectives
Notes: Includes index.