Consumer Behavior (7th Edition)
Edition: 7th edition
Publisher: Pearson Education
Published: July 30, 1999
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9780130841292
Subjects: Market research; Consumer Behavior - General; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Advertising & Promotion; Consumer Behavior; Motivation research (Marketing)