Strategic Brand Management
Subtitle: Creating and Sustaining Brand Equity Long Term
Edition: 2nd edition
Publisher: Kogan Page
Published: June 1997
Language: eng
Format: Paperback
Number of pages: 443
ISBN-13: 9780749420697
Subjects: Business strategy; Sales & marketing management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Marketing - General