Contemporary perspectives in consumer research
By: Richard J. Lutz, editor.
Contributors: Lutz, Richard John, 1947-
Publisher: Kent Pub. Co.
Published: 1981
Place of publication: Boston, Mass
Language: eng
Number of pages: 466
Subjects: Consumer behavior.; Marketing research.; Motivation research (Marketing)
Description: ix, 466 p. : 24 cm
Notes: Includes bibliographies.