Going dirty
Subtitle: the art of negative campaigning
By: David Mark.
Publisher: Rowman & Littlefield Publishers
Published: 2006
Place of publication: Lanham [Md.]
Language: eng
Number of pages: 267
Subjects: Political campaigns -- United States -- History; Advertising, Political -- United States -- History; Negativism
Description: "Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. This book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Eye of the beholder : defining negative campaigning; title: What good old days? : notable developments in negative campaigning from the late 18th century through the dawn of the cold war; title: Going nuclear 1964 : the rise of television attack ads; title: Dismissive politics : the governor against the actor; title: "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970; title: Confrontation, bluster, and no compromise : the campaigns of Jesse Helms; title: Dole-Gingrich : going negative early and often; title: The politics of fear : negative campaigning in the post-9/11 world; title: Opening the floodgates : campaign finance "reform" and the rise of negativity; title: A double-edged sword : when negative campaigning backfires; title: Hitting the mark : negative campaigning efforts that just plain worked; title: It's in the mail : negative campaigning comes home; title: The future of negative campaigning.