The Routledge handbook of political management
By: edited by Dennis W. Johnson.
Contributors: Johnson, Dennis W.
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780415962254; 9780203892138
Subjects: Politics, Practical -- Handbooks, manuals, etc.; Political consultants -- Handbooks, manuals, etc.; Political campaigns -- Handbooks, manuals, etc.; Campaign management -- Handbooks, manuals, etc.; Elections -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
Table of contents: value: Political consulting : from its inception to today / Dennis W. Johnson; value: Modern political campaigns in the United States / Paul S. Herrnson and Colton C. Campbell; value: Political consulting worldwide / Fritz Plasser; value: Political science and political management / Stephen C. Craig; value: Political management and political communications / Lynda Lee Kaid; value: Political management and marketing / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman; value: The permanent campaign / David Dulio and Terri L. Towner; value: Political management and the technological revolution / Stephen K. Medvic; value: Message testing in the twenty-first century / Brian C. Tringali; value: The new media in political campaigns : what the future holds / Peter Fenn; value: The rise and impact of "monster" PACs / Steve Billet; value: The promise and futility of American campaign financing / Anthony Gierzynski; value: Campaigning online / Emilienne Ireland; value: Selling of the president 2004 : a marketing perspective / Nicholas J. O'Shaughnessy and Stephan Henneberg; value: What drives the cost of political advertising? / Robin Kolodny and Michael Hagen; value: Running for office : the candidate's job gets tougher, more complex / Ronald A. Faucheux; value: The war of ideas, wedge isues, youth recruitment, and money / Kathleen Barr; value: The religious right in American politics / Mark J. Rozell; value: Television campaigning worldwide / Fritz Plasser and Guenther Lengauer; value: Mobile technology and political participation : what the rest of the world can teach America / Julie Germany and Justin Oberman; value: The modern British campaign / Dominic Wring; value: German elections and modern campaign techniques / Marco Althaus; value: Falafel and apple pie : American consultants, modernization and americanization of electoral campaigns in Israel / Dahlia Scheindlin and Israel Waismel-Manor; value: Russia : electoral campaigning in a "managed democracy" / Derek S. Hutcheson; value: Australia and the modern election campaign / Ian Ward; value: Election campaigns in the Philippines / Louis Perron; value: Evolution and limitations of modern campaigning in East Asia : a case study of Taiwan / Christian Schafferer; value: Mexican 2000 presidential election : long transition or a sudden political marketing triumph? / Eduardo Robledo; value: Creation of the U.S. lobbying industry / Conor McGrath and Phil Harris; value: Best practices in online advocacy for associations, nonprofits, and corporations / Brad Fitch; value: Building constituencies for advocacy in the United States and other democracies / Edward A. Grefe; value: Political consultants, interest groups, and issue advocacy / Douglas Lathrop; value: Military and defense lobbying : a case study / Julius W. Hobson, Jr; value: Discovering our (corporate) grassroots : European advocacy 2.0 / Marco Althaus; value: Campaign consultants and political parties today / Maik Bohne ... [et al.]; value: Network marketing and American political parties / Peter Ubertaccio; value: Managing a market-orientation in opposition and government : cases in the U.K. and New Zealand / Jennifer Lees-Marshment; value: Machiavellian marketing : justifying the ends and means in modern politics / Phil Harris, Conor McGrath, and Irene Harris; value: The ethics of campaigns and public affairs / Candice J. Nelson; value: Winning over a cynical public : debate over stem cell and other biotechnologies / Bonnie Stabile and Susan Tolchin.