Marketing Strategies, Tactics, and Techniques
Subtitle: A Handbook for Practitioners
Publisher: Quorum Books
Published: July 30, 2001
Language: eng
Format: Hardcover
Number of pages: 392
ISBN-13: 9781567204117
Subjects: Business strategy; Sales & marketing; Handbooks, manuals, etc; Business & Economics; Business / Economics / Finance; Business/Economics; Business Communication - General; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: "Strategic marketing planning requires not only creative thinking, but also business discipline."