Selling financial products
Subtitle: a practical guide for successful bank sales with case studies
By: James B. Bexley
Publisher: Prentice Hall
Published: 2012
Place of publication: Boston
Language: eng
Number of pages: 192
ISBN-13: 9780132752138
Subjects: Selling; Bank management; Banks and banking
Notes: Includes bibliographical references and index.
Table of contents: title: Times have changed; title: Introduction to selling; title: Selling scope; title: The selling officer; title: Prospecting for business; title: Successful selling cycle; title: Product knowledge; title: Pricing in the selling process; title: Calling program a must to sell; title: Advertising/marketing to sell; title: Marketing research to successfully; title: Ethics in selling financial products and services.