Business Cooperation
Subtitle: From Theory to Practice
Publisher: Palgrave Macmillan
Published: November 15, 2002
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780333986691
Subjects: International business; Organizational theory & behaviour; Ownership & organization of enterprises; Business & Economics; Business / Economics / Finance; Business/Economics; Human Resources & Personnel Management; Management - General; Business & Economics / Human Resources & Personnel Management; Business networks; Cooperation; Interorganizational relations; Strategic alliances (Business)
First sentence: In neoclassical thought, considered to be the continuing trend for economic liberalism, the company is defined by what Marshall (1997) calls 'the representative firm', basing theoretical explanations of its functioning on four hypotheses: (i) That the aim of the company is to maximize profits;