The Mighty market
Subtitle: a study of Bergen and Passaic Counties (New Jersey)--the Paterson-Clifton-Passaic Standard Metropolitan Statistical Area; plus Rockland County, New York.
Contributors: Plan One Research Corporation.; Advertising Research Foundation. Technical Committee. Consultation Section.
Publisher: The Record
Published: 1971
Place of publication: Hackensack, N.J
Language: eng
Number of pages: 460
Subjects: Market surveys -- New Jersey -- Bergen County.; Market surveys -- New Jersey -- Passaic County.; Market surveys -- New York (State) -- Rockland County.
Other titles: Record.
Notes: "A study of demographics, newspaper readership, magazines, radio listening, TV viewing, and product usage."

The study was conducted by Plan One Research Corporation, New York City in consultation with the Technical Committee, Consultation Section, Advertising Research Foundation.