Measures of magazine exposure through-the-book recall of natural waiting room reading
Subtitle: a report of the Magazine Research Development Council, Advertising Research Foundation
By: study conducted by Audits & Surveys, inc. ; analysis prepared by ARF technical staff.
Contributors: Advertising Research Foundation.; Audits & Surveys.
Series: Certitude test ;; no. 3
Publisher: ARF
Published: 1979
Place of publication: New York, N.Y
Language: eng
Number of pages: 50
Subjects: Readership surveys -- United States.; American periodicals.