Organizing to become market-driven
Subtitle: conference summary
By: prepared by Gordon S. Swartz.
Contributors: Marketing Science Institute. Conference
Series: Report ;; no. 90-123; Report (Marketing Science Institute) ;; no. 90-123.
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 42
Subjects: Marketing -- Management -- Congresses.; Organizational change -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.
"Marketing Science Institute Conference September 13-14, 1990 Boston, Massachusetts."
"December 1990."