Effective sales promotion lessons for today
Subtitle: a review of twenty years of Marketing Science Institute-sponsored research
By: by Dudley M. Ruch
Contributors: Marketing Science Institute. Research Program
Series: Report (Marketing Science Institute) -- no. 87-108
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, MA (1000 Massachusetts Ave., Cambridge, MA 02138)
Language: eng
Number of pages: 47
Copyright date: 1987
Subjects: Sales promotion; Research; Marketing Science Institute
Notes: "November 1987."

"Research program monograph."--Cover.

Bibliography: p. 42-46.