Marketing and Public Policy
Subtitle: Conference Proceedings 2001 "Broadening the Concept of Marketing and Public Policy" May 31-June 2, Marriot at Metro Center, Washington, D.C.
Contributors: Ronald Paul Hill (Editor); Charles R. Taylor (Editor)
Publisher: American Marketing Association
Published: June 2001
Language: eng
Format: Paperback
ISBN-13: 9780877572947
Subjects: Marketing - General; Business / Economics / Finance; Congresses; Marketing; Moral and ethical aspects; Public interest; Social aspects; Politics/International Relations