Enlisting Madison Avenue
Subtitle: The Marketing Approach to Earning Popular Support in Theaters of Operation
Publisher: RAND Corporation
Published: September 25, 2007
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780833041562
Subjects: Business & Economics; Politics / Current Events; Business/Economics; Military - Strategy; Public Affairs & Administration; Political Science / Public Affairs & Administration; Marketing - General; Military art and science; Protection of civilians; War