Best practice cases in branding
Subtitle: lessons from the world's strongest brands
By: Kevin Lane Keller
Contributors: Keller, Kevin Lane, 1956-
Publisher: Pearson Education/Prentice Hall
Published: 2003
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 288
Subjects: Brand name products -- Management; Brand name products -- Management -- Case studies
Genres: Case studies
Other titles: Lessons from the world's strongest brands
Notes: Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed

Includes bibliographical references (p. 287-288)