Marketing Without Advertising
Subtitle: Inspire Customers To Rave About Your Business & Create Lasting Success
Edition: 5 edition
Publisher: NOLO
Published: May 31, 2005
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781413301847
Subjects: Marketing; Small business; General; Advertising; Business & Economics; Business / Economics / Finance; Small Business - General; Business/Economics; Marketing - General; Management
First sentence: The argument made by the proponents of advertising is almost pathetically simple-minded: If you can measure the benefits of advertising on your business, advertising works; if you can't measure the beneficial effects, then your measurements aren't good enough.