The Satisfied Customer
Subtitle: Winners and Losers in the Battle for Buyer Preference
Publisher: Palgrave Macmillan
Published: November 27, 2007
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781403981974
Subjects: Business strategy; Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Customer Service; Business & Economics / Customer Service; Consumer satisfaction; Consumers' preferences; Customer relations