An economic analysis of generic egg advertising in California, 1985-1995
By: by Todd M. Schmitt, J. Carlos Reberte and Harry M. Kaiser.
Contributors: Reberte, J. Carlos.; Kaiser, Harry Mason.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 96-06.; R.B -- 96-14.; NICPRE (Series) -- 96-06.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 96-14.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1996
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 15
Subjects: Egg trade -- Economic aspects -- California.; Eggs -- California -- Marketing.; Advertising -- Farm produce -- California.; Advertising campaigns -- California.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"October 1996."

Includes bibliographical references (p. 13-15).