Saving the CBC
Subtitle: balancing profit and public service
By: Wade Rowland
Publisher: Linda Leith Pub.
Published: 2013
Place of publication: Westmount, Québec
Language: eng
Number of pages: 130
ISBN-13: 9781927535110
Subjects: Public broadcasting; Canadian Broadcasting Corporation
Description: "Asked to name the institutions that best define this country, most Canadians place our public broadcaster somewhere high on the list. But there is a very real danger that the CBC will not survive beyond the next two years in any recognizable form. Decades of budget cuts have left it dangerously weakened, and now a massive loss of television advertising revenue is predicted with the loss of NHL hockey rights to private broadcasters. Saving the CBC looks back at the history of the public broadcaster, digs into the goals and ideals of public service media, and plots a detailed plan for survival and growth"--Provided by publisher.
Notes: Includes bibliographical references.

Issued also in electronic formats.
Table of contents: title: What is public broadcasting?; title: Public broadcasting under seige; title: "Ask the horse!" What's wrong with ratings?; title: "If not ratings, then what?" Defining quality in public broadcasting; title: Public broadcasting and the news; title: A few words about radio; title: Public broadcasting and "new media"; title: Revitalizing the CBC; title: Ten proposals for a new CBC.