15th Paul D. Converse Symposium
By: edited by Abbie Griffin and James D. Hess.
Contributors: Hess, James D.; Griffin, Abbie.; American Marketing Association.
Series: Proceedings series.; Proceedings series (American Marketing Association).
Publisher: American Marketing Assoication
Published: 2001
Place of publication: Chicago, IL
Language: eng
Number of pages: 120
Subjects: Marketing -- Congresses.
Genres: Congresses.
Other titles: Fifteenth Paul D. Converse Symposium.
Notes: Includes bibliographical references.