The Soul of the Corporation
Subtitle: How to manage the identity of your company
Edition: 1 edition
Publisher: Wharton School Publishing; Wharton School Pub.
Published: September 30, 2007
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780131857261
Subjects: Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; Public Relations; Strategic Planning; Business & Economics / Systems & Planning; Workplace Culture; Brand name products; Corporate Culture; Corporate image; Management