Political campaigning in referendums
Subtitle: framing the referendum issue
By: Claes H. de Vreese and Holli A. Semetko.
Contributors: Semetko, Holli A.
Publisher: Routledge
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Advertising, Political.; Political campaigns.; Referendum.; Elections.; Voting.
Description: "This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue, and the party leaders but that, in a close race, it also shapes the voting and the political future of the incumbent party." "The first study to investigate the dynamics and effects of a referendum campaign on politicians, media, and citizens, this innovative volume will be of interest to students and researchers of political science, communications, and EU politics."--Jacket.
Notes: Includes bibliographical references and index.
Simultaneously published in the USA and Canada.
Table of contents: title: The importance of information in referendums; title: The dynamics of a referendum campaign; title: The context of the campaign; title: The political parties' campaigns; title: The yes and no camps; title: The campaign in the news : polls, personalities and the multi-faceted issue; title: The campaign in the news; title: Elite framing of the issue; title: Campaign effects on the public; title: Public understanding of the referendum issue; title: Polls, strategy news and political cynicism; title: Priming public evaluations of political leaders; title: Campaign effects on the vote; title: The consequences of referendums; title: Conclusions.