Retailer power
By: a Lauderdale production for BBC for Business ; producer, Brian Edwards
Contributors: Lauderdale Productions; BBC for Business; Films for the Humanities (Firm)
Series: Branding, the marketing advantage
Publisher: Distributed by Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 11
Subjects: Brand name products; Marketing; Management; Case studies; Product management; Business names
Description: Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Haagen-Dazs.
Notes: Videodisc release of the 1995 production.

Commentary, Jonnie Godfrey ; camera, Peter Murphy ; executive producer, Victoria Felton.

DVD.