The endangered customer
Subtitle: 8 steps to guarantee repeat business
By: Richard R. Shapiro
Edition: First edition.
Publisher: The Center for Client Retention
Published: 2016
Place of publication: Berkeley Heights, NJ
Language: eng
Number of pages: 148
ISBN-13: 9780998003009
Copyright date: 2016
Subjects: Selling; Success in business; Customer relations; Vente; Succès dans les affaires
Other titles: Eight steps to guarantee repeat business
Description: "Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point."--Jacket flap.
Notes: Includes bibliographical references (pages 139-146).
Table of contents: title: Make me feel welcome; title: Give me your full attention; title: Answer more than my question; title: Know your stuff; title: Don't tell me no; title: Invite me to return; title: Show me I matter; title: Surprise me in good ways.