Internet-Marketing (Online Marketing): A New Trend in Marketing in India – Scope and Development
Subtitle: ICIEMS 2014
Publisher: Association of Scientists, Developers and Faculties
Published: 2014
Place of publication: India
Language: eng
Format: Paperback
Number of pages: 487
ISBN-13: 9788192523330
Description: The technological development with respect to internet has given a new dimension to marketing. Online customers are increasing and the virtual marketers realize the importance of customer oriented approach. This online facility benefits the users to gain in-depth information about the products and to compare and evaluate the products offered by various suppliers. This paper helps to understand the trend of Internet Marketing in India, its Scope and Development.