Unique
Subtitle: telling your story in the age of brands and social media
By: Phil Cooke
Publisher: From Gospel Light
Published: 2012
Place of publication: Ventura, Calif
Language: eng
ISBN-13: 9780830765157
Subjects: Social media; Storytelling; Branding (Marketing); Christianity and culture; Influence; Christianity
Notes: Includes bibliographical references and index.
Table of contents: title: Responding to a media-driven culture; title: Losing our voice; title: Living in a media-driven culture; title: Influence of a compelling brand; title: Power of brand perception; title: (why it's just as important as reality); title: New religion; title: Telling your story; title: Right branding tools; title: Why social media matters:; title: More people than you can imagine are waiting to share your story; title: Great design: the language of a generation; title: Dark side of branding:; title: Digital revolution, chasing relevance, and the marketing conflict; title: Branding imperative; title: Future of branding faith.