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Subtitle: saving your good idea from getting shot down
By: John P. Kotter and Lorne A. Whitehead
Contributors: Whitehead, Lorne A.; Wheeler, Tim; Brilliance Audio (Firm)
Edition: Unabridged.
Series: Brilliance Audio on compact disc; Brilliance Audio on compact disc
Publisher: Brilliance Audio
Published: 2010
Place of publication: Grand Haven, MI
Language: eng
Format: [sound recording] :
Number of pages: 25
ISBN-13: 9781441872302
Subjects: Creative ability in business; Public relations; Sales promotion
Description: A good idea or the right decision needs support or it will not be accepted and implemented well. The proposal is shot down, accepted but without sufficient support to gain all of its true benefits, or slowly dies a sad death. All those who would benefit from the idea lose. You lose. In an extreme case, a whole company or nation may lose. Kotter demonstrates that it doesn't have to be that way.
Notes: Compact discs.

Performed by Tim Wheeler.