Marketing
Subtitle: Essential Principles, New Realities
Publisher: Kogan Page
Published: March 1, 2004
Language: eng
Format: Paperback
Number of pages: 540
ISBN-13: 9780749441142
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Business & Economics / Marketing / General; Marketing
First sentence: Management thinker Peter Drucker wrote these words originally in 1954.