Media, masculinities and the machine
Subtitle: F1, Transformers and fantasizing technology at its limits
By: Dan Fleming and Damion Sturm
Contributors: Sturm, Damion
Publisher: Continuum
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 228
ISBN-13: 9781441115546
Subjects: Mass media; Social aspects; Automobiles; Masculinity; Affect (Psychology); Toys; Technological innovations; Technology
Description: "Media, Masculinities, and the Machine identifies a distinctive phenomenon in today's media culture - the contemporary male fantasy of 'suiting up' and pushing technology to its limits. The authors deconstruct this fantasy using two in-depth studies from American, British and global media: the social imagining of hi-tech in the long-running Transformers franchise and global Formula One motorsport, with links to numerous other areas of contemporary culture. By drawing on non-representational theory and the latest theories of affect while employing the method of autoethnography to explore what boys and men 'want' and say, the book offers a timely contribution to our understanding of contemporary cultural attachments. The book provides informative accounts of two instances united by their apparent gender focus and by their interest in ways of imagining high-tech. Tracking their theme through TV, cinema, toys, magazines, merchandising, and the culture of the gadget, the authors raise important questions about mediated masculinities today and propose a new theoretical framework for uncovering what is going on."--Bloomsbury Publishing.
Notes: Includes bibliographical references (p. [214]-220) and index.
Table of contents: title: The android imaginaire (Jacques, move your body); title: Intensities and affective labor; title: The scene of autoaffection; title: Containment 1: the strategy-intensity field; title: Containment 2: the companionship of things; title: Containment 3: boys' toys; title: Masculinities, vitality and the machine.