The McGraw-Hill operation update series in marketing professional design services
By: editorial advisor, Gerre Jones.
Contributors: Jones, Gerre L., 1926-; McGraw-Hill Book Company.
Publisher: McGraw-Hill
Published: 1979
Place of publication: New York
Language: eng
Subjects: Architectural services marketing -- Addresses, essays, lectures.; Engineering services marketing -- Addresses, essays, lectures.
Other titles: Marketing professional design services.
Notes: Includes bibliographical references and indexes.
Includes an introductory vol. with special title: Master outline and guide for The McGraw-Hill operation update series in marketing professional design services and a concluding vol. with special title: Problems and answers.
Table of contents: title: manual 2. Getting organized.; title: manual 5. Effective communication.