Textbook of salesmanship
By: Frederic A. Russell, Frank H. Beach, Richard H. Buskirk.
Contributors: Beach, Frank Herman, 1895-1967, joint author.; Buskirk, Richard Hobart, 1927- joint author.
Edition: 10th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 546
Subjects: Selling.
Notes: Includes bibliographical references and indexes.