How to develop a successful advertising plan
By: James W. Taylor.
Contributors: Taylor, James Walter, 1933-
Edition: 2nd ed.
Publisher: NTC Business Books; Ntc Business Books
Published: 1993
Place of publication: Lincolnwood, Ill., U.S.A
Language: eng
Number of pages: 248
Subjects: Advertising -- Handbooks, manuals, etc; Marketing -- Handbooks, manuals, etc
Notes: Rev. ed. of: How to write a successful advertising plan. c1989.
Includes index.