Outsmarting Goliath
Subtitle: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known
Publisher: Bloomberg Press
Published: April 2000
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9781576600313
Subjects: Economics, Finance, Business and Industry; Small businesses & self-employed; Small Business - General; Competition; Business & Economics; Business / Economics / Finance; Business/Economics; Small business; Marketing - Research; Strategic Planning; Business & Economics / Systems & Planning; Business & Economics/Marketing - Research; Management
First sentence: YOU HAVE CAPITAL, A SOLID BUSINESS PLAN, a good product or service at the right price-along with the competence to produce and deliver it, a sizable potential market, and a well-equipped office.