Virtue in business
Subtitle: a CEO's perspective
By:  Pamela Lopker ; director, Gordon Gurley
Contributors: Gurley, Gordon; Stanford Video; Stanford University. Board of Trustees; Kantola Productions
Series: Stanford executive briefings; Stanford executive briefings (Unnumbered); MGT 409C (NU course); MGT 400 (NU course)
Publisher: Stanford Video; The Board of Trustees of the Leland Stanford Junior University; Kantola Productions [distributor]
Published: 2003
Place of publication: [Stanford, CA]; Mill Valley, CA
Language: eng
Format: [videorecording] :
Number of pages: 48
Subjects: Business ethics; Success in business; Management; Moral and ethical aspects
Description: Pam Lopker, chairman and president of QAD, Inc., suggests that to sustain business over time, an undercurrent of values must permeate all aspects of an organization. Only by following the three R's of business -- reciprocation, relationships, and reputation -- can a company achieve long-term success.
Notes: Taped live July 16, 2003 at Stanford University.

Presenter, Pamela Lopker.

DVD.