Zielgruppe Jugend im Fokus der Werbung
Subtitle: verbale und visuelle Kodierungsstrategien jugendgerichteter Anzeigenwerbung in England, Deutschland und Spanien
By: Meike Homann.
Series: Schriftenreihe Philologia -- Bd. 86
Publisher: Kovač
Published: 2006
Place of publication: Hamburg
Language: ger
Number of pages: 366
ISBN-13: 9783830023890
Subjects: Advertising and youth -- England.; Advertising and youth -- Germany.; Advertising and youth -- Spain.; Young consumers -- England.; Young consumers -- Germany.; Young consumers -- Spain.; Target marketing -- England.; Target marketing -- Germany.; Target marketing -- Spain.
Notes: Originally presented as author's thesis (doctoral)--Technische Unversität Braunschweig, 2005.

Includes bibliographical references.