Brandaid
Subtitle: an on-line marketing-mix model
By: [by] John D.C. Little.
Series: M.I.T. Alfred P. Sloan School of Management. Working paper -- no. 586-72; Working paper (Sloan School of Management) -- 586-72.
Publisher: M.I.T.
Published: 1972
Place of publication: Cambridge
Language: eng
Number of pages: 75
Subjects: Marketing -- Management -- Mathematical models.