The name's the thing
Subtitle: creating the perfect name for your company or product
By: Henri Charmasson.
Edition: 1st Amacom pbk. ed.
Publisher: Amacom
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 171
Subjects: Business names.; Brand name products.
Other titles: Name is the thing.
Notes: Includes bibliographical references (p. 157) and index.
Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988.