TechnoBrands
Subtitle: how to create & use "brand identity" to market, advertise & sell technology products
By: Chuck Pettis.
Publisher: AMACOM
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 222
Subjects: High technology -- Marketing; Technological innovations -- Marketing; Brand name products
Description: In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors.

You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.
Notes: Includes bibliographical references and index.