The daring book for boys in business
Subtitle: a tool-kit for marketing to women in male companies and categories
By: Jane Cunningham & Philippa Roberts
Contributors: Roberts, Philippa, 1966- author
Publisher: LID Publishing Ltd
Published: 2013
Place of publication: London, United Kingdom
Language: eng
Number of pages: 220
ISBN-13: 9781907794254
Subjects: Marketing; Women consumers; Brand name products
Description: This title reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up the successful gender-free brand and the opportunities it presents.
Notes: Includes bibliographical references.