"The profitable difference"
Subtitle: a study of the magazine market: its size, quality, and buying.
By: Prepared by the Magazine Advertising Bureau of Magazine Publishers Association.
Contributors: Market Research Corporation of America.
Published: 1960
Place of publication: New York
Language: eng
Number of pages: 277
Subjects: Advertising, Magazine -- United States.; American periodicals.; Market surveys -- United States.
Notes: "This report presents the findings of a ... study conducted for the Magazine Advertising Bureau of Magazine Publishers Association by the Market Research Corporation of America."