Essentials of marketing
By: Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 7th ed.
Publisher: South-Western Cengage Learning
Published: 2012
Place of publication: Australia; Mason, Ohio
Language: eng
Number of pages: 648
ISBN-13: 9780538478342
Subjects: Marketing; Management
Other titles: Marketing
Notes: Previous ed.: 2009.

Includes bibliographical references (p. 612-624) and index.