Orchesterkrise und Orchestermarketing
Subtitle: Untersuchungen zur "turnaround"-spezifischen Relevanz US-amerikanischer Marketingstrategien im deutschen Orchesterbetrieb
By: Thomas Schmidt-Ott.
Series: Europäische Hochschulschriften. Reihe XXXVI, Musikwissenschaft,; Bd. 185 =; Publications universitaires européennes. Série XXXVI, Musicologie ;; vol. 185 =; European university studies. Series XXXVI, Musicology ;;  vol. 185; Europäische Hochschulschriften.; Bd. 185.
Publisher: Lang; Lang AG International Academic Publishers, Peter
Published: 1998
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 317
Subjects: Symphony orchestras -- Germany -- Economic aspects.; Symphony orchestras -- United States -- Economic aspects.; Symphony orchestras -- Germany -- Marketing.; Symphony orchestras -- United States -- Marketing.
Notes: Includes bibliographical references (p. 297-304).
Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1998.