Marketing education and the real world, and Dynamic marketing in a changing world
By: edited by Boris W. Becker and Helmut Becker.
Contributors: Becker, Boris W.; Becker, Helmut
Published: 1973
Place of publication: Chicago
Number of pages: 566
Subjects: Marketing
Other titles: Dynamic marketing in a changing world.
Notes: Proceedings of the Spring and Fall conferences, 1972 of the American Marketing Association.