Marketing and Consumer Identity in Multicultural America
Publisher: Sage Publications, Inc
Published: February 6, 2001
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780761911029
Subjects: Sales & marketing; United States; General; Business/Economics; Business & Economics; Business / Economics / Finance; Target marketing; Marketing - Research; Market segmentation; Marketing - General; Business & Economics / Marketing / General; Consumer Behavior - General; Attitudes; Consumers