Marketing
By: Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
Contributors: Lamm, Robert P.; Fry, Robert A., d.1986.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York; London
Language: eng
Number of pages: 763
Subjects: Marketing.
Notes: Includesbibliographical references.