Customer relationship management
Subtitle: the bottom line to optimizing your ROI
By: Jon Anton, Natalie L. Petouhoff.
Contributors: Petouhoff, Natalie L.
Series: Neteffect series
Publisher: Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 254
Subjects: Customer relations -- Management -- Statistical models.; Customer relations -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 246-249) and index.