Searching for the Perfect Beat
Subtitle: Flyer Designs of the American Rave Scene
Contributors: Neil Strauss (Introduction)
Publisher: Watson-Guptill
Published: January 10, 2000
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9780823047512
Subjects: Anthropology; Graphic Design; Popular culture; Techno & dance; Popular Culture - General; Graphic Arts - General; Advertising fliers; United States; Advertising Art; Graphic arts; Art; Pop Arts / Pop Culture; Design - General; USA; Commercial - Advertising; Social Science / Popular Culture; History; 20th century; Commercial art
First sentence: In 1998, the blue-jeans company Levi Strauss brought its $90- million-dollar account to a new ad firm in hopes of making its brand name cool again.