Creative strategies
Subtitle: idea management for marketing, advertising, media and design
By: Mario Pricken
Publisher: Thames & Hudson
Published: 2010
Place of publication: London; New York
Language: eng
Number of pages: 311
ISBN-13: 9780500515402
Subjects: Advertising campaigns; Creativity in advertising
Work titles: Clou
Notes: Originally published in German  under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Includes bibliographical references (p. 309-311) and index.
Table of contents: title: Creative culture; title: Creative team leading; title: Creative teams; title: Creative briefing; title: Creative process; title: Creative spaces.