Problems in marketing
By: [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
Contributors: Corey, E. Raymond.; Lovelock, Christopher H.; Ward, Scott, 1942-; Harvard University. Graduate School of Business Administration.
Edition: 6th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill; McGraw-Hill Companies
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 810
Subjects: Marketing -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.
"Case materials of the Harvard Graduate School of Business Administration."