Health care marketing plans
Subtitle: from strategy to action
By: Steven G. Hillestad, Eric N. Berkowitz.
Contributors: Berkowitz, Eric N.
Edition: 2nd ed.
Publisher: Aspen
Published: 1991
Place of publication: Gaithersburg, Md
Language: eng
Number of pages: 255
Subjects: Medical care -- Marketing.; Strategic planning.; Health services administration.
Notes: Includes bibliographical references and index.