Social media for home builders
Subtitle: it's easier than you think
By: Carol M. Flammer.
Publisher: National Association of Home Builders
Published: 2010
Place of publication: Washington, DC
Language: eng
ISBN-13: 9780867186673
Subjects: Internet marketing; Social media -- Marketing; Construction industry -- Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The growth of social media; title: Making social media work for you; title: Web sites and blogs; title: Online public relations; title: Social networking; title: Cost and management of social media; title: Promoting your brand online; title: Social media and crm; title: How to measure results; title: Planning a strategy.