CIM Revision Cards
Subtitle: Marketing in Practice 04/05 (Cim Revision Cards)
Edition: Crds edition
Publisher: Butterworth-Heinemann
Published: February 18, 2005
Language: eng
Format: Spiral-bound
Number of pages: 128
ISBN-13: 9780750662840
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Professional - General; Business & Economics / Marketing / General; Marketing - General
First sentence: Techniques for analyzing the competitive environment are Porter's Five Forces (Customer Power, Supplier Power, Barriers to Entry, Substitute Products and Competitive Intensity) and PEST Factors analysis (political, economic, social and technological).