Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
By: Peter Lensker.
Series: Schriften zu Marketing und Management,; Bd. 31
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 159
Subjects: Product management.; Product lines -- Management.; Chain stores -- Management.; Retail trade -- Management.
Other titles: Planung und Implementierung von Sortimentsstrategien
Notes: Includes bibliographical references (p. 137-159).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.