Marketing Communications
Subtitle: An Integrated Approach
Edition: 2nd edition
Publisher: Kogan Page
Published: October 1998
Language: eng
Format: Paperback
Number of pages: 602
ISBN-13: 9780749426996
Subjects: Business communication & presentation; Sales & marketing management; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Marketing - Telemarketing
First sentence: Marketing and the marketing communications mix are changing.