Estimating the proportion of "always buy" and "never buy" consumers
Subtitle: a likelihood ratio test with sample size implications
By: Manohar U. Kalwani, Donald G. Morrison.
Contributors: Morrison, Donald G.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no.863-76; Working paper (Sloan School of Management) -- 863-76.
Publisher: M.I.T. Alfred P. Sloan School of Management
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18