Measuring the effect of advertising
Subtitle: a comprehensive approach
By: David R. Corkindale, Sherril H. Kennedy.
Contributors: Kennedy, Sherril,
Series: Saxon House studies
Publisher: Saxon House ; published in association with Cranfield Institute Press
Published: 1978
Place of publication: Farnborough, Eng
Language: eng
Number of pages: 241
Subjects: Advertising.
Notes: Includes bibliographies and index.