L'esprit marketing
Subtitle: The marketing mode
By: Theodore Levitt, professeur à Graduate School of Business Administration, Harvard University ; traduit de l'américain par Pierre Jacques
Series: Collection INSEAD-management
Publisher: Les Éditions d'organisation
Published: 1972
Place of publication: Paris
Language: fre
Translated from: eng
Number of pages: 386
Subjects: Marketing
Work titles: Marketing mode
Notes: Includes bibliographical references and index.