McIlhenny's gold
Subtitle: how a Louisiana family built the tabasco empire
By: Jeffrey Rothfeder.
Publisher: Collins
Published: 2007
Place of publication: New York, NY
Language: eng
Number of pages: 251
ISBN-13: 9780060721848
Subjects: McIlhenny Co. -- History; Hot pepper sauce industry -- Louisiana -- History; Tabasco sauce -- Louisiana -- History
Description: A history of the Louisiana family responsible for the invention of Tabasco hot pepper sauce traces its post-Civil War introduction through its ubiquitous presence today, offering insight into the McIlhenny's secretive business practices and traditional beliefs.
Notes: Includes bibliographical references and index.
Table of contents: title: The forebears; title: White hot; title: E. McIlhenny's tabasco pepper sauce; title: The business model; title: Rough rider; title: Great white father; title: Fighting words; title: Tango; title: Nirvana; title: Sic semper fidelis; title: New Iberia connection; title: Hot enough for you?; title: The outsider; title: The family business at 140.