Everyone is a customer
Subtitle: a proven method for measuring the value of every relationship in the era of collaborative business
By: Jeffrey Shuman and Janice Twombly, with David Rottenberg
Contributors: Twombly, Janice; Rottenberg, David, 1946-
Publisher: Dearborn Trade Pub.
Published: 2002
Place of publication: [Chicago, IL]
Language: eng
Number of pages: 210
ISBN-13: 9780793154128
Subjects: Relations avec la clientèle; Customer relations
Notes: Includes bibliographical references (p. 199-201) and index.
Table of contents: title: The Era of Collaborative Business --; title: The Collaboration Imperative --; title: The Need to Collaborate --; title: Business Trading Communities --; title: Everyone Is a Customer --; title: It's All about Relationships --; title: Collaborative Communities --; title: Shared Needs --; title: The New Business Pattern --; title: The Choreographer --; title: Let's Meet Some Choreographers --; title: Mindset of an Entrepreneur, Skillset of a Choreographer --; title: What Have We Learned? --; title: Everyone Is a Customer --; title: Has the Power Really Shifted to Customers? --; title: When Everyone's a Customer, Everyone Benefits --; title: Choreographers Monetize Every Relationship --; title: It's All about Relationships --; title: Why Collaborate? --; title: Obstacles to Effective Collaboration --; title: The Problem: An Example and the Solution --; title: Currencies Other Than Cash --; title: Using Non-Cash Relationship Currencies --; title: The Trust Imperative --; title: Valuing Relationships --; title: The Challenge --; title: Purposeful Collaboration --; title: Not All Relationships Are the Same --; title: The Solution --; title: The Nature of the Relationship --; title: Customers Can Be Non-Core Relationships --; title: Understanding the Rhythm of Relationships --; title: Transactional Relationships --; title: Resource Sink Relationships --; title: Resource Opportunity Relationships --; title: Collaborative Relationships --; title: Creating a Collaborative Relationship --; title: Deciding Who to Dance With --; title: Iterating a Relationship --; title: Four Questions --; title: Alternative Scenarios --; title: The Relationship Dance --; title: Prioritizing Your Dance Card --; title: Measuring the Value of Every Relationship --; title: Valuing Relationship Currencies --; title: The Relationship Scorecard --; title: Using the Process --; title: Digging Deeper --; title: Interpreting the Data.