Wen hua ying xiao zhan lue
Subtitle: li shi, jing guan, min su he wen hua de jia zhi ru he shi xian = The strategy of cultural marketing
By: Cao Shichao zhu.
Edition: Di 1 ban
Series: Wen hua jing zheng zhan lüe cong shu
Publisher: Zhongguo ren min da xue chu ban she
Published: 2006
Place of publication: Beijing
Language: chi
Number of pages: 135
ISBN-13: 9787300074696
Subjects: Branding (Marketing); Culture -- Economic aspects; Civilization -- Economic aspects
Other titles: Li shi, jing guan, min su he wen hua de jia zhi ru he shi xian; Strategy of cultural marketing
Notes: Includes bibliographical references (p. 133-135).