Breakthrough marketplace advertising research for bottom line results
Subtitle: transcript proceedings : the New York Hilton, Nov. 6 and 7, 1991
Contributors: Advertising Research Foundation
Publisher: Advertising Research Foundation
Published: 1991
Place of publication: New York, N.Y
Language: eng
Number of pages: 318
Subjects: Advertising; Research; Congresses
Other titles: Transcript proceedings :
Notes: "An ARF Key Issues Workshop"--Cover.