Presidential Campaigns in the Age of Social Media
Subtitle: Clinton and Trump
Publisher: Lang AG International Academic Publishers, Peter
Published: 2019
Language: eng
Number of pages: 170
ISBN-13: 9781433168222
Subjects: Clinton, bill, 1946-; Trump, donald, 1946-; Presidents, united states, election, 1992; Presidents, united states, election, 1996; Presidents, united states, election, 2016; Communication in politics; Political campaigns; Social media; Mass media, political aspects
Description: "This book offers content analyses of candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns"--