Globales Produktmanagement
Subtitle: eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie
By: Hans-Ulrich Schröder.
Series: Schriften zu Marketing und Management,; Bd. 30
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 325
Subjects: Product management.; Marketing.; Export marketing.
Notes: Includes bibliographical references (p. 237-289).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.