Authentic TM
Subtitle: politics and ambivalence in a brand culture
By: Sarah Banet-Weiser
Series: Critical cultural communication
Publisher: New York University Press
Published: 2012
Place of publication: New York, NY
Language: eng
Number of pages: 279
ISBN-13: 9780814787137; 9780814787144; 9780814787151; 9780814739372
Subjects: Brand name products
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: branding the authentic; title: Branding consumer citizens : gender and the emergence of brand culture; title: Branding the post-feminist self : the labor of femininity; title: Branding creativity : creative cities, street art, and "making your name sing"; title: Branding politics : shopping for change?; title: Branding religion : "I'm like totally saved"; title: Conclusion: the politics of ambivalence; title: Notes; title: Index; title: About the author.