Robin Hood Marketing
Subtitle: Stealing Corporate Savvy to Sell Just Causes
Publisher: Jossey-Bass
Published: April 28, 2006
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780787981488
Subjects: Non-profitmaking organizations; Sales & marketing; Social marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Sales & Selling - Techniques; Business & Economics / Marketing / General
First sentence: In three words, Nike marketed one of the best-known brands through one of the most oft-repeated slogans in marketing history.
Description: "How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and whether you're a nonprofit executive or a PTA volunteer, Robin Hood Marketing shows you how to sell your mission as successfully as the great marketing minds of corporate America sell their products."--Jacket.