The new marketing paradigm
Subtitle: integrated marketing communications
By:  Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn..
Contributors: Tannenbaum, Stanley I.; Lauterborn, Robert F.; Schultz, Don E.
Publisher: NTC Business Books
Published: 1994
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 218
Subjects: Communication in marketing.
Work titles: Integrated marketing communications
Notes: Originally published, Integrated marketing communications. Lincolnwood, Ill. , NTC Business Books, 1992.

Includes index.