Media Studies
Subtitle: Texts, Institutions and Audiences
Publisher: Blackwell Publishing
Published: 1999
Place of publication: Oxford, UK; Malden, USA
Language: eng
Format: paperback, hardcover
Number of pages: 262
ISBN-13: 9780631200277
Copyright date: 1999
Table of contents: label: Introduction
pagenum: ix; label: Part I
title: Texts; label: 1
title: How the Media Communicate
pagenum: 3; label: 2
title: Reading Media Images
pagenum: 13; label: 3
title: Ideology
pagenum: 29; label: 4
title: Representation
pagenum: 39; label: 5
title: Genre
pagenum: 57; label: 6
title: Narrative
pagenum: 66; label: 7
title: Intertextuality
pagenum: 80; label: Part II
title: Institutions; label: 8
title: Approaches to Media Institutions
pagenum: 91; label: 9
title: Public Service Broadcasting and the Market
pagenum: 107; label: 10
title: Media Professionalism and Codes of Practice
pagenum: 123; label: 11
title: Independent Media
pagenum: 132; label: Part III
title: Audiences; label: 12
title: Conceptualizing and Measuring Media Audiences
pagenum: 147; label: 13
title: The Effects of the Media on Audience Groups
pagenum: 156; label: 14
title: Contexts of Media Consumption
pagenum: 168; label: 15
title: Minority AUdiences and the Media
pagenum: 184; label: 16
title: New Technologies and Media Audiences
pagenum: 194; label: 17
title: Media Consumption and Social Status
pagenum: 203; label: 18
title: Public Participation in the 1990s
pagenum: 215; label: Epilogue
title: Research Methods in Media Studies
pagenum: 227; label: Conclusion
pagenum: 239; label: Bibliography
pagenum: 242; label: Index
pagenum: 251