Product management
By: Donald R. Lehmann, Russell S. Winer.
Contributors: Winer, Russell S.
Edition: 4th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 494
Subjects: Product management.
Notes: Includes bibliographical references and indexes.