Marketing essentials
By: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.
Contributors: Kimbrell, Grady.; Woloszyk, Carl A.; Glencoe/McGraw-Hill.
Edition: 3rd ed., [student edition].
Publisher: Glencoe/McGraw-Hill
Published: 2002
Place of publication: New York, N.Y
Language: eng
Format: Hardcover
Number of pages: 772
ISBN-13: 9780026441919
Subjects: Marketing.
Notes: Includes index.

CR
Table of contents: title: The world of marketing; title: Economics; title: Business and international marketing; title: Academic concepts and skills; title: Selling; title: Promotion; title: Distribution; title: Pricing; title: Marketing information management; title: Product and service management; title: Entrepreneurship and finance; title: Career and professional development; title: Glossary; title: DECA connections; title: Technology connections; title: School-to-work connections