Direct response television
Subtitle: the authoritative guide
By: Frank R. Brady, J. Angel Vasquez.
Contributors: Vasquez, John Angel.
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 287
Subjects: Television advertising.; Television -- Production and direction.; Advertising media planning.
Description: Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today.

In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.
Notes: Includes bibliographical references (p. 207-208) and index.