Quantitative Werbeerfolgskontrolle am Beispiel der Tiefkühlkost-Lebensmittelindustrie
By: Saskia Bredehorn.
Series: Wissenschaftliche Beiträge aus europäischen Hochschulen.; Bd. 2
Publisher: Verlag an der Lottbek
Published: 1990
Place of publication: Ammersbek bei Hamburg
Language: ger
Number of pages: 199
Subjects: Advertising -- Food -- Germany (West); Frozen foods industry -- Germany (West)
Notes: Includes bibliographical references (p. 153-164).
Originally presented as the author's thesis (doctoral--Universität Kiel, 1989).