Strategic marketing
Subtitle: creating competitive advantage
By: Douglas West, John Ford and Essam Ibrahim.
Contributors: Ford, John B. 1949-; Ibrahim, Essam.
Edition: 2nd ed.
Publisher: Oxford University Press
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 585
ISBN-13: 9780199556601
Subjects: Marketing -- Decision making; Marketing -- Management
Table of contents: title: Machine generated contents note:; title: Part A: Introduction; title: 1. Overview and Strategy Blueprint; title: 2. Marketing Strategy: Analysis and Perspectives; title: Part B: Where are we now?; title: 3. Environmental & Internal Analysis: Market Information & Intelligence, Financial Analyses; title: Part C: Where do we want to be?; title: 4. Strategic Marketing Decisions, Choices & Mistakes; title: 5. Segmentation, Targeting & Positioning Strategies; title: 6. Branding Strategies; title: 7. Relational & Sustainability Strategies; title: Part D: How will we get there?; title: 8. Product Innovation & Development Strategies; title: 9. Service Marketing Strategies; title: 10. Pricing & Distribution Strategies; title: 11. Marketing Communications Strategies; title: 12. E-Marketing Strategies; title: 13. Social and Ethical Strategies; title: Part E: Did we get there?; title: 14. Strategy Implementation, Control & Metrics.