IMC
Subtitle: An Integrated Marketing Communications Exercise
Edition: 2 edition
Publisher: South-Western College Pub
Published: February 4, 2000
Language: eng
Format: Paperback
Number of pages: 80
ISBN-13: 9780324014839
Subjects: Language teaching & learning material & coursework; Business & Economics; Business / Economics / Finance; Business/Economics; Language; General; Business & Economics / Advertising & Promotion; Advertising & Promotion