20 ads that shook the world
Subtitle: the century's most groundbreaking advertising and how it changed us all
By: James Twitchell.
Edition: 1st paperback ed.
Publisher: Three Rivers Press
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 229
Subjects: Advertising
Other titles: Twenty ads that shook the world
Notes: Includes bibliographical references (p. 217-219) and index.
Table of contents: title: P.T. Barnum: prince of humbug --; title: Lydia E. Pinkham's vegetable compound: personalizing the corporate face --; title: Pears' soap: John E. Millais's A child's world and the powers of associated value --; title: Pepsodent: Claude Hopkins and the magic of preemptive claim --; title: Listerine: Gerard Lambert and selling the need --; title: The Queensboro Corporation: advertising on the first electronic medium --; title: The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever --; title: Coke and Christmas: the Claus that refreshes --; title: The Volkswagen Beetle: William Bernbach and the fourth wall --; title: Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product --; title: The Marlboro man: the perfect campaign --; title: The Hathaway man: David Ogilvy and the branding of branding --; title: Anacin and the unique selling proposal: how would you like a hammer in the head? --; title: LBJ vs. Barry Goldwater: thirty-second politics --; title: She's very Charlie: the politics of scent --; title: Absolut: the metaphysics of wrap --; title: Apple's 1984: the ad as artifact --; title: The rise and fall of the infomercial: "call now! operators are standing by..." --; title: Nike and Michael Jordan: the hero as product.