Role of culture in celebrity endorsement
Subtitle: brand endorsement by celebrities in Indian context
By: Abhishek, Arvind Sahay
Contributors: Sahay, Arvind, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2013--7-01
Publisher: Indian Institute of Management
Published: 2013
Place of publication: Ahmedabad
Language: eng
Number of pages: 31
Subjects: Advertising; Brand name products
Notes: Includes bibliographical references (pages 27-31).