Commerce entre cultures
Subtitle: une approche culturelle du marketing international
By: Jean-Claude Usunier.
Edition: 1. éd.
Series: Collection Gestion,; Collection Gestion (Presses universitaires de France)
Publisher: Presses universitaires de France
Published: 1992
Place of publication: Paris
Language: fre
Subjects: Export marketing.; Intercultural communication.
Notes: Includes bibliographical references and indexes.