The Practice of advertising
By: edited by Normam A. Hart.
Contributors: Hart, Norman A.; CAM Foundation.; Chartered Institute of Marketing.
Edition: 3rd ed.
Series: The Marketing series; Marketing series (London, England)
Publisher: Heinemann Professional Pub.
Published: 1990
Place of publication: London
Language: eng
Number of pages: 258
Subjects: Advertising.
Notes: Includs bibliographical references and index.
"Published on behalf of the CAM Foundation and the Chartered Institute of Marketing.