Survey basics
By: Patricia Pulliam Phillips, Jack J. Phillips, and Bruce Aaron
Contributors: Phillips, Jack J., 1945-; Aaron, Bruce C.
Series: ASTD training basics series
Publisher: ASTD Press
Published: 2013
Place of publication: Alexandria, Va
Language: eng
Number of pages: 288
ISBN-13: 9781607287834; 9781562868093
Subjects: Educational evaluation; Methodology; Questionnaires; Instructional systems; Design; EDUCATION; Essays; Organizations & Institutions; Reference
Description: A tool to help learning and development professionals design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and a chapter describing approaches to displaying data and reporting results.
Notes: Title from title screen.

Includes bibliographical references and index.