Diffusion of innovation
By: by Hubert Gatignon and Thomas S. Robertson.
Contributors: Roberston, Thomas S.; European Institute forAdvanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.89-05
Publisher: European InstituteFor Advanced Studies in Management
Published: 1989
Place of publication: Brussels
Language: eng
Number of pages: 68
Subjects: Diffusion of innovations.