The event marketing handbook
Subtitle: beyond logistics & planning
By: Allison Saget
Publisher: [Publisher not identified]
Published: 2012
Place of publication: United States]
Language: eng
Number of pages: 300
ISBN-13: 9781477468180
Copyright date: 2012
Subjects: Special events; Marketing
Description: Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.
Notes: Includes bibliographical references and index.
Table of contents: title: Event BLT; title: Discovery; title: Target audience profile; title: Sponsor, exhibit, attend or host an event; title: Positioning and messaging; title: Creative materials, promotional items and giveaways; title: Sales collateral; title: Leads; title: Event measurement and roi; title: Thought leadership; title: Strategic philanthropy; title: Meeting technology; title: Putting it all together; title: the event plan with logistics ya need to know.