The CLIA guide to the cruise industry
By: Marc Mancini
Contributors: Cruise Lines International Association
Publisher: Delmar Pub
Published: 2011
Place of publication: Clifton Park, NY
Language: eng
Number of pages: 242
ISBN-13: 9781111130893
Subjects: Study and teaching; Ocean travel; Textbooks; Marketing; Cruise lines; Tourism
Other titles: Guide to the cruise industry
Description: This textbook is designed to support CLIA's certification program.
Notes: Includes bibliographic references (p. 192-194) and index.
Table of contents: title: Who cruises and why; title: The anatomy of a cruise ship; title: The cruise experience; title: Who's who in cruising; title: The pre-, post-, and off-ship cruise experience; title: The geography of cruising; title: Profiling the lines; title: Selling cruises; title: Cruise marketing, groups, and incentives.