For God, country and Coca-Cola
Subtitle: the definitive history of the great American soft drink and the company that makes it
By: Mark Pendergrast
Edition: Third Edition: Revised and Expanded.
Publisher: Basic Books
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 523
ISBN-13: 9780465029174; 9780786723324
Subjects: Coca-Cola Company; Soft drink industry; History
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Prologue: a parable (January 1, 1985); title: In the beginning (1886-1899); title: Time capsule : the golden age of quackery; title: What Sigmund Freud, Pope Leo, and John Pemberton had in common; title: The tangled chain of title; title: Asa Candler : his triumphs and headaches; title: Bottle it : the world's stupidest, smartest contract; title: Heretics and true believers (1900-1922); title: Success under siege; title: Dr. Wiley Weighs in; title: The sinister syndicate; title: Coca-Cola's civil war; title: The golden age (1923-1949); title: Robert W. Woodruff : the boss takes the helm; title: A euphoric depression and Pepsi's push; title: The $4,000 bottle : Coca-Cola goes to war; title: Coca-Cola über alles; title: Trouble in the Promised Land (1950-1979); title: Coca-colonization and the communists; title: Breaking the commandments; title: Paul Austin's turbulent sixites; title: Big Red's uneasy slumber; title: The Goizueta go-go era (1980-1997); title: Roberto Goizueta's bottom line; title: The marketing blunder of the century; title: The big red machine; title: Global fizz; title: Quenching all thirsts (1997-2012); title: Ivester inherits a world of trouble; title: Daft dilemmas; title: Turnaround; title: Surging ahead; title: World without end?; title: Appendix 1: The sacred formula; title: Appendix 2: Coca-Cola magic : thirty business lessons; title: Note on sources; title: Acknowledgments; title: Index.