Radio's niche marketing revolution
Subtitle: futuresell
By: Godfrey W. Herweg, Ashley Page Herweg.
Contributors: Herweg, Ashley Page.
Series: Broadcasting & cable series
Publisher: Focal Press
Published: 1997
Place of publication: Boston
Language: eng
Number of pages: 274
Subjects: Radio advertising -- United States.; Market segmentation -- United States.
Notes: Includes bibliographical references (p. 263-264) and index.