Campaign advertising and American democracy
By: Michael M. Franz ... [et al.]
Contributors: Franz, Michael M., 1976-
Publisher: Temple University Press
Published: 2007
Place of publication: Philadelphia
Language: eng
Number of pages: 197
ISBN-13: 9781592134557; 9781592134564
Subjects: Political campaigns -- United States; Advertising, Political -- United States
Notes: Includes bibliographical references (p. [187]-193) and index
Table of contents: title: Campaign advertising : the whipping boy of American politics; title: Campaign ads as information supplements : a spillover theory of advertising effects; title: Measuring exposure to campaign ads; title: Tracking the volume and content of political advertising; title: What, when, and where : making sense of campaign advertising; title: What did they know and when did they know it?; title: Campaign advertising and voter attitudes toward the political process; title: Campaign advertising and citizen participation; title: Advertising tone and political engagement; title: Campaign advertising and American democracy; title: Appendix A: Assessing the validity of the CMAG tracking data; title: Appendix B: Assessing the reliability of the CMAG storyboard coding; title: Appendix C: Data set and variables; title: Appendix D: Wisconsin advertising project coding sheet for 2000 ads; title: Appendix E: Wisconsin advertising project coding sheet for 2004 ads