Making it personal
Subtitle: how to profit from personalization without invading privacy
By: Bruce Kasanoff ; foreword by Don Peppers and Martha Rogers.
Publisher: Perseus
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 217
Subjects: Relationship marketing; Data protection; Privacy, Right of; Customer services
Notes: Includes bibliographical references (p. 199-203) and index.