Please be ad-vised
Subtitle: a legal reference guide for the advertising executive
By: Douglas J. Wood
Edition: 6th edition.
Publisher: Adlaw Press
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 338
ISBN-13: 9780615772134
Subjects: Advertising laws; Advertising agencies; Law and legislation
Other titles: Please be advised
Notes: "Supplemental materials available online at www.pleasebeadvised.net."
Table of contents: title: Part One; title: The creative side of advertising : Ownership and protection of creative; title: Copyright and trademark infringement; title: Rights of privacy and publicity; title: Comparative advertising; title: Sales promotion; title: Marketing on the Internet; title: Digital and interactive multimedia; title: Infomercials; title: Home shopping; title: Telemarketing; title: Music in advertising; title: Government regulation; title: Private regulation of advertising; title: Handling unsolicited ideas; title: Social media; title: Part Two; title: The business side of advertising : The relationship between the advertising agency and its client; title: Website development and maintenance agreements; title: Insurance; title: Vendor relationships; title: Dealing with production companies; title: Dealing with media; title: Dealing with actors, agents, and talent brokers; title: Talent unions; title: Considerations in mergers and acquisitions of advertising agencies; title: Appendix one : National Advertising Division, Children's Advertising Review Unit and National Advertising Review Board Procedures; title: Appendix Two : Sequential liability.