The entrepreneur's guide to customer development
Subtitle: a "cheat sheet" to The four steps to the epiphany
By: by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank
Contributors: Vlaskovits, Patrick; Blank, Steven G. (Steven Gary)
Publisher: B. Cooper and P. Vlaskovitz
Published: 2010
Place of publication: [S.l.]
Language: eng
Number of pages: 103
ISBN-13: 9780982743607
Subjects: Relationship marketing; Customer relations
Other titles: Cheat sheet to The four steps to the epiphany
Notes: Cover title.

Includes bibliographical references.
Table of contents: title: Foreword  -- Steven Gary Blank -- 1.; title: Introduction -- -- 2.; title: Customer development.; title: What customer development is ;; title: What customer development is not ;; title: Three levels of learning ;; title: Getting started -- -- 3.; title: Case study : naive thinking -- -- 4.; title: Concept definitions.; title: Early adopters/early evangelists ;; title: Segmentation ;; title: Market type ;; title: "Non-traditional" business model ;; title: Positioning ;; title: Product-market fit ;; title: Minimum viable product (MVP) ;; title: Lean startup ;; title: Pivot ;; title: Getting out of the building -- -- 5.; title: Case study : multiple pivots -- -- 6.; title: Know thy business.; title: To the whiteboard ;; title: An example ;; title: Know thyself -- -- 7.; title: Case study : on customer-centric culture -- -- 8.; title: 8 steps to customer discovery.; title: Overview ;; title: Step 1, document C-P-S hypotheses ;; title: Step 2, Brainstorm business model hypothesis ;; title: Step 3, Find prospects to talk to ;; title: Step 4, Reach out to prospects ;; title: Step 5, Engaging prospects ;; title: Step 6, Phase gate I, compile, measure, test ;; title: Step 7, Problem solving fit, MVP ;; title: Step 8, Phase gate II, compile, measure, test -- -- 9.; title: Case study : testing towards a scalable business model -- -- 10.; title: Conclusion.; title: Summary ;; title: Resources ;; title: About the authors.