Globalization and the middle classes in India
Subtitle: the social and cultural impact of neoliberal reforms
By: Ruchira Ganguly-Scrase and Timothy J. Scrase.
Contributors: Scrase, Timothy J.
Series: Routledge contemporary South Asia series -- 17
Publisher: Routledge
Published: 2008
Place of publication: New York, NY
Language: eng
Number of pages: 208
ISBN-13: 9780415441162; 9780203884393
Subjects: Middle class -- India; Globalization -- Economic aspects -- India; Globalization -- Social aspects -- India
Notes: Includes bibliographical references and index.
Table of contents: title: Globalization, structural adjustment and the middle classes in India; title: Victims of consumerism? Consumption and household survival; title: Gender, empowerment and liberalization; title: Discourses of global efficiency and the dynamics of new workplace culture; title: Culture of power : the hegemony of English in a globalizing India; title: Globalized media : television and its impact on middle class morals, culture and identity; title: Conclusion : Indian middle class lives in the era of neoliberal globalization.