generation effect
Subtitle: application to brand name recall in advertising
By: by Michelle Maria McCann.
Published: 1993
Language: eng
Number of pages: 172
Subjects: Advertising -- Psychological aspects.; Consumers -- Attitudes.
Notes: Computer-produced typeface.

Thesis (Ph. D.)--Washington State University, 1993.

Includes bibliographical references (leaves 112-124).

WSU:Another copy on microfilm.

WSU:"College of Business and Economics."