Advertisements
By: by Sean Connolly.
Series: Getting the message
Publisher: Smart Apple Media
Published: 2010
Place of publication: Mankato, Minn
Language: eng
ISBN-13: 9781599203454
Subjects: Advertising -- Juvenile literature; Advertising and children -- Juvenile literature; Young consumers -- Juvenile literature
Genres: Juvenile literature.
Description: "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
Notes: Includes index.
Table of contents: title: The power of persuasion; title: The language of advertising; title: A campaign begins; title: Releasing the message; title: New and improved; title: Blurred boundaries; title: Targeting youth; title: Going too far?; title: Advertising watchdogs; title: The final analysis; title: The shape of the future.