The tao of loyalty
Subtitle: winning with employees
By: Ajit Rao.
Publisher: Response Books
Published: 2006
Place of publication: New Delhi; Thousand Oaks
Language: eng
Number of pages: 257
ISBN-13: 9780761935544
Subjects: Personnel management.; Employee loyalty.
Notes: Includes bibliographical references (p. [251]-252) and index.
Table of contents: title: The 5th P of marketing; title: Emotional loyalty; title: Loyalty segmentation; title: Eleven factors that matter; title: The managerial grid: task and people; title: The task factors; title: The people factors; title: Communication; title: The three levers; title: The role of leadership; title: The role of HR; title: The role of the boss.