Prototype politics
Subtitle: technology-intensive campaigning and the data of democracy
By: Daniel Kreiss
Series: Oxford studies in digital politics; Oxford studies in digital politics
Publisher: Oxford University Press
Published: 2016
Language: eng
Number of pages: 291
ISBN-13: 9780199350247; 9780199350254
Subjects: Digital media; Technological innovations; Campaign management; Election; Democratic Party (U.S.); Republican Party (U.S. : 1854- ); Presidents; Political campaigns; Communication in politics
Description: Drawing on an innovative dataset of the professional careers of 628 presidential campaign staffers working in technology from 2004-2012 and interviews with more than 60 staffers, Prototype Politics details how and explains why the Democrats have taken up technology more than Republicans over the past decade.
Notes: Includes bibliographical references and index.
Table of contents: title: Party networks and political innovation --; title: Electoral innovation at the Grand Old Party --; title: Republican Party inertia in a changed political context --; title: The aftermath of McCain's defeat --; title: Re-electing the president --; title: Old paths and new beginnings --; title: The dynamics of technology-intensive campaigning.