Marketing California wine and brandy
Subtitle: and related material
By: Alfred Fromm; tape recorded interview conducted by Ruth Teiser in 1984; with an introduction by Leon D. Adams. Regional Oral History Office, The Bancroft Library, University of California, Berkeley, California, 1984 :
Contributors: Adams, Leon David, 1905-; Teiser, Ruth.; Bancroft Library. Regional Oral History Office.
Published: 1984
Subjects: Wine and wine making -- California -- Marketing
Other titles: Wine spectator California winemen oral history series.
Description: Childhood and apprenticeship in Germany, association with various wineries in California, discussion of wine marketing business and business principles. The growth of the wine industry and the contributions of influential individuals. Additional documentary material included in a separate box.