Rethinking Marketing
Subtitle: Qualitative Strategies and Exotic Visions
Publisher: Quorum Books
Published: November 30, 2000
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9781567203882
Subjects: Sales & marketing; Social Sciences; Qualitative research; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic planning; Anthropology - Cultural; Communication; Marketing - General; Business & Economics / Marketing / General; Marketing research
First sentence: "Over the years, I have argued that the study of literary masterpieces has much to offer to strategic planners."