Relationship marketing
Subtitle: theory, methods, and applications : 1994 Research Conference proceedings
By: editors and co-chairs, Jagdish N. Sheth, Atul Parvatiyar.
Contributors: Sheth, Jagdish N.; Parvatiyar, Atul.; Roberto C. Goizueta Business School. Center for Relationship Marketing.
Publisher: Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University
Published: 1994
Place of publication: Atlanta, Ga
Language: eng
Number of pages: 428
Subjects: Marketing -- Congresses.; Marketing channels -- Congresses.
Notes: Includes bibliographical references.
"Papers and abstracts ... presented at the Second Research Conference on Relationship Marketing held in Atlanta on June 11-13, 1994 at the Evergreen Conference Center, Stone Mountain Park"--Pref.