Promotion, communication en marketing
By: par Rollie Tillman et C. A. Kirkpatrick ; traduit de l'anglais par Patrice de La Brosse et F. R. Whyte.
Contributors: Kirkpatrick, Charles Atkinson, joint author.
Publisher: Presses de l'Université du Québec
Published: 1975
Place of publication: Montréal
Language: fre
Number of pages: 530
Subjects: Sales promotion.; Persuasion (Rhetoric)
Notes: Includes bibliographical references.
Translation of Promotion; persuasive communication in marketing.