Symbols, themes, and liking
Subtitle: a study of advertisements
By: by Geetika Kaushal.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2000-03-05; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2000-03-05.
Publisher: Indian Institute of Management
Published: 2000
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 16
Subjects: Advertising -- India.
Description: With reference to India.
Notes: Includes bibliographical references (leaves 13-16).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2001. 1 microfiche. Master microform held by: DLC.