Creative strategy in advertising
By: A. Jerome Jewler, Bonnie L. Drewniany.
Contributors: Drewniany, Bonnie L.
Edition: 7th ed.
Series: Wadsworth series in mass communication and journalism
Publisher: Wadsworth
Published: 2001
Place of publication: Belmont, CA
Language: eng
Number of pages: 312
Subjects: Advertising copy.; Advertising layout and typography.
Notes: Includes bibliographical references (p. 295-299) and index.