Launch It!
Subtitle: How to Turn Good Ideas Into Great Products That Sell
Publisher: Collins
Published: September 6, 2005
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780060819248
Subjects: Marketing +; New products; Management; Product Management; Small Business - General; Business & Economics; Business / Economics / Finance; Marketing - Product Management; Business/Economics; Marketing - General; Marketing; Entrepreneurship; Business & Economics / Entrepreneurship
First sentence: You have this idea for a new product, and you think it's a good one.