The effect of manufacturer's advertising on retail gross margins in supermarket retailing
Subtitle: a thesis
By: presented by Mark Steven Albion
Contributors: Harvard University. Department of Economics; Harvard University. Graduate School of Business Administration
Published: 1981
Language: eng
Number of pages: 346
Subjects: Supermarkets; Markup; Advertising; Economic aspects; Retail trade
Notes: A thesis in the combined program of Business Economics, Harvard University Dept. of Economics and Harvard Business School.

Ph. D. Harvard University 1981

Bibliography: leaves 340-346.