Reinventing the wheel
Subtitle: the science of creating lifetime customers
By: Chris Zane
Publisher: BenBella Books
Published: 2011
Place of publication: Dallas, Tex
Language: eng
Number of pages: 206
ISBN-13: 9781935618157
Subjects: Customer services; Customer loyalty; Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: What business are you in?; title: Building lifetime relationships; title: A winning proposition; title: Planting seeds; title: Stretch your comfort zone; title: Game-changing tactics; title: Focus on continuous improvement; title: Hiring help; title: Mix it up; title: Think national, act local.