Developing the public relations campaign
Subtitle: a team-based approach
By: Randy Bobbitt, Ruth Sullivan.
Contributors: Sullivan, Ruth, 1955-
Edition: 2nd ed.
Publisher: Allyn & Bacon/Pearson
Published: 2009
Place of publication: Boston
Language: eng
ISBN-13: 9780205569908
Subjects: Public relations
Notes: Rev. ed. of: Developing the public relations campaign. 2005.

Includes index.
Table of contents: title: Public relations and persuasion; title: An overview of the public relations process; title: Planning : background research; title: Planning : primary research; title: Planning : goals and objectives, messages and themes, channels and strategies; title: Implementation : traditional media channels; title: Implementation : interactive media channels; title: Implementation : non-media channels events; title: Implementation : logistics; title: Evaluation; title: Legal considerations; title: Ethical considerations; title: International, multicultural, and gender issues .