To Vary or Not? The Effects of Ad Variation on the Web
Publisher: Cambria Press
Published: August 1, 2006
Language: eng
Format: Hardcover
Number of pages: 132
ISBN-13: 9780977356799
Subjects: World Wide Web (WWW); Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Internet - World Wide Web; Business & Economics / Advertising & Promotion; Computers-Internet - World Wide Web; Advertising; Effective frequency; Internet advertising