Mobilize
Subtitle: strategies for success from the frontlines of the app revolution
By: Rana June Sobhany
Publisher: Vanguard Press
Published: 2011
Place of publication: Philadelphia
Language: eng
Number of pages: 234
ISBN-13: 9781593156459
Subjects: Development; Application software; Marketing; Design; IPhone (Smartphone); IPad (Computer); Computer games; Computer software
Description: Provides information for developing applications for the iPhone, iPod Touch, and iPad and covers topics such as market research, design, and marketing.
Notes: Includes index.

Includes bibliographical references (p. 225) and index.
Table of contents: title: The app landscape; title: Positioning your application; title: The actual "marketing" part; title: Outreach; title: Metrics and measurement; title: The never-ending story.