How to produce successful advertising
Subtitle: a guide to strategy, planning and targeting
By: A.D. Farbey
Edition: 2nd ed.
Series: Marketing in action series; Marketing in action series
Publisher: Kogan Page
Published: 1998
Place of publication: London
Language: eng
Number of pages: 166
ISBN-13: 9780749427016
Subjects: Advertising
Notes: Includes bibliographical references (page 161) and index.