Behavioral research on personal selling
Subtitle: a review of some recent studies of interaction and influence processes in sales situations
By: by Harry L. Davis and Alvin J. Silk
Contributors: Silk, Alvin J
Series: Marketing Science Institute. Working paper, P-63
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: Selling
Notes: Bibliography: p. 33-37