Retail marketing in the modern age
By: Prashant Chaudhary
Publisher: SAGE Publications Pvt. Ltd
Published: 2016
Language: eng
Number of pages: 456
ISBN-13: 9789351508694
Subjects: Marketing; Retail trade
Notes: Includes bibliographical references and index.
Table of contents: title: Fundamentals of retailing; title: Retail formats and classification of retailers; title: E-retailing; title: Business environment for e-retailing; title: Positioning and promotion : pragmatism with romanticism; title: Merchandise management and private label brands; title: Retail pricing : strategies and techniques; title: Managing people : HRM in retailing; title: Physical environment and pervasive creativity : bringing the retail store alive; title: Location strategy; title: The pyramid of performance; title: Patronage loyalty and customer relationship management; title: Public relations and strategic CSR; title: Store management; title: Mall management.