Sports Innovation Management
By: Vanessa Ratten
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 128
ISBN-13: 9781315177977
Subjects: Sports administration; Sports; Social aspects; Technological innovations; Sports sciences; Gestion; Aspect social; Innovations; Sciences du sport
Description: "This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.?The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace."--Provided by publisher.
Table of contents: title: Chapter 1 Sports innovation management: an overview; title: chapter 2 Creativity and innovation; title: chapter 3 Transformational leadifership; title: chapter 4 Innovative marketing; title: chapter 5 Culture, social and sustainable innovation; title: chapter 6 Open innovation; title: chapter 7 Corporate entrepreneurship; title: chapter 8 Technology innovation; title: chapter 9 Future directions for sports innovation management.