Understanding Consumer Behavior
Subtitle: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics)
Edition: 1 edition
Publisher: South-Western College Pub
Published: September 29, 2000
Language: eng
Format: Paperback
Number of pages: 121
ISBN-13: 9780030321214
Subjects: Customer services; Market research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Consumer Behavior - General; Business & Economics / Consumer Behavior