AIRLINE SURVIVAL KIT: BREAKING OUT OF THE ZERO PROFIT GAME.
Publisher: ASHGATE
Published: 2003-05-15
Place of publication: ALDERSHOT
Language: und; eng
Number of pages: 191
Description: Nawal Taneja's perspective on the current global air travel situation is a wake-up call to those airlines and boards of directors living in denial. The author reveals the parlous state of the industry and suggests appropriate responses to what is in reality a deep crisis.