Marketing for e-business in Australia
By: Lynne H de Weaver.
Publisher: Pearson Education
Published: 2001
Place of publication: Frenchs Forest, N.S.W
Language: eng
Number of pages: 214
Subjects: Business enterprises -- Australia -- Computer network resources.; Small business -- Australia -- Computer network resources.; Electronic commerce -- Australia.
Other titles: Marketing for ebusiness in Australia
Description: Defining the marketing process for normal business, this text extends the basics to incorporate the pressing issues pertaining to e-Business. It uses non-technical and practical language to explain e-Business marketing with an Australian focus.
Notes: Includes index.