Through the past darkly
Subtitle: the case of Caffrey's Irish ale
By: Lorna Stevens, Stephen Brown and Pauline Maclaran.
Contributors: Brown, Stephen.; Maclaran, Pauline.
Series: Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 98/3; Marketing and retailing working paper series (University of Ulster, Faculty of Business and Management) -- 98/3.
Publisher: University of Ulster
Published: 1998
Place of publication: Coleraine
Language: eng