Does Marketing Need Reform?
Subtitle: Fresh Perspectives on the Future
Contributors: Jagdish N. Sheth (Editor); Rajendra S. Sisodia (Editor)
Publisher: M.E. Sharpe
Published: February 2006
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780765616982
Subjects: Sales & marketing; Marketing - General; Fiction - General; Business & Economics; Business/Economics; General; Marketing