A theory of multidimensional brand loyalty
By: Jagdish N. Sheth, C. Whan Park
Contributors: Park, C. Whan; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 151; Faculty working papers -- no. 151.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 11
Notes: Includes bibliographical references.