Elements of marketing
By: by Paul D. Converse, Harvey W. Huegy and Robert V. Mitchell.
Contributors: Huegy, Harvey Wilborn, 1903-; Mitchell, Robert Victor
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1965
Place of publication: Englewood Cliffs, N. J
Number of pages: 710
Subjects: Marketing
Notes: Bibliographical footnotes.