Marketing
Subtitle: measurement and analysis 1981 : proceedings [of the] 3rd ORSA/TIMS Special Interest Conference on Market Measurement and Analysis, March 26-28, 1981
By: editor: John W. Keon.
Contributors: Keon, John W.; Operations Research Society of America.; Institute of Management Science.
Publisher: Institute of Management Sciences
Published: 1981
Place of publication: Providence
Language: eng