Toward a model of marketing implementation
By: by Thomas V. Bonoma and Vicky Crittenden
Contributors: Crittenden, Victoria Lynn
Series: Working paper / Division of Research, Harvard Business School -- 9-786-026; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 9-786-026
Publisher: Division of Research, Harvard Business School
Published: 1986
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 29
Subjects: Marketing; Mathematical models
Notes: "March 1986."

Includes bibliographical references.