Communicating Globally
Publisher: Palgrave Macmillan
Published: June 6, 2000
Format: Hardcover
Number of pages: 288
ISBN-13: 9780333921371
Subjects: Sales & marketing
First sentence: The challenge facing most marketing organizations as they enter the 21st century is how to transition from traditional functions and operations to the new world of the 21st century and the global marketplace.