Marketing Planning 06
By: 07
Contributors: Beamish, Karen; Chartered Institute of Marketing
Publisher: Elsevier Science & Technology
Published: 2006
Language: eng
Format: [electronic resource]
Number of pages: 416
ISBN-13: 9780080501161
Subjects: Marketing; Study guides; Planning; Examinations
Description: Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. It comprises fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially for the Marketing in planning module by the CIM senior examiner and leading experts in the field. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Notes: Includes bibliographical references and index.