Marketing management
Subtitle: text and cases
By: Robert J. Dolan
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill Irwin
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 498
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies
Description: ix, 498 p. : 26 cm
Notes: Previously published: Homewood, IL : Irwin, c1993

Includes bibliographical references