Toward the development of industry standards for response and noresponse rates
By: by Frederick Wiseman and Philip McDonald.
Series: Working paper / Marketing Science Institute ;; no. 80-101; Report (Marketing Science Institute) ;; no. 80-101
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 34