Retail Internationalization
Subtitle: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Publisher: Springer Gabler
Published: Sep 07, 2013
Format: paperback
Number of pages: 224
ISBN-13: 9783658010959
Notes: Source title: Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities (Handel und Internationales Marketing Retailing and International Marketing)