Creating breakthrough products
Subtitle: revealing the secrets that drive global innovation
By: Jonathan Cagan, Craig M. Vogel
Contributors: Vogel, Craig M.
Edition: 2nd ed.
Publisher: FT Press
Published: 2013
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 416
ISBN-13: 9780133011425
Subjects: Product management; Production planning; Marketing research; New products
Table of contents: title: Preface; title: The argument; title: What drives new product development; title: Moving to the upper right; title: The upper right : the value quadrant; title: The core of a successful brand strategy : breakthrough products and services; title: The process; title: A comprehensive approach to user-centered, integrated new product development; title: Integrating disciplines and managing diverse teams; title: Understanding the user's needs, wants, and desires; title: Further evidence; title: Service innovation : breakthrough innovation on the product-service eco-system continuum; title: Case studies : the power of the upper right; title: Case studies : the global power of the upper right; title: Where are they now?; title: Epilogue.