Marketing, Principles & Perspectives
Subtitle: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 4th edition
Publisher: Irwin Professional Pub
Published: January 2003
Language: eng
Format: Paperback
Number of pages: 596
ISBN-13: 9780072539097
Subjects: Marketing; Business & Economics; Business/Economics; Marketing - General; United States
First sentence: Amazon.com represents an interesting entrepreneurial story.