Effective merchandising
Subtitle: promoting dealer and distributor cooperation.
Series: Its Marketing series,; no. 80
Published: 1950
Place of publication: New York
Language: eng
Number of pages: 30
Subjects: Marketing.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York City, Mar. 16-17, 1950."
Table of contents: title: Developing a successful merchandising program, by A.M. Lewyt.; title: Reinforcing the presentation at point of sale, by E.R. Taylor.; title: Development of dealer and distributor cooperation, a panel session.