Basic patterns of Sunday newspaper readership
Subtitle: a study of how Sunday newspaper supplements are read.
By: Prepared by Plan, Research & Promotion Division, Puck -- the comic weekly. Developed by Publication Research Service.
Published: 1957
Place of publication: Chicago
Language: eng
Number of pages: 59
Subjects: Advertising, Newspaper.; Newspapers.
Work titles: Puck.
Notes: Cover title.

"Study conducted in consultation with the Advertising Research Foundation."