Radio in 1937
Subtitle: a book for executives who want to know the number and quality of families in the radio audience.
Contributors: Starch, Daniel.
Publisher: Columbia Broadcasting System
Published: 1937
Place of publication: [New York]
Language: eng
Number of pages: 53
Subjects: Radio -- United States -- Statistics.; Radio advertising.
Genres: Statistics.
Notes: "The present volume [based on a nationwide survey conducted by Dr. Daniel Starch] is the latest presentation of a continuous study of the radio audience, now in its fourth year."--p. 3.