Good marketing to "bad consumers"
Subtitle: outlet malls, gray markets and warehouse sales
By: by A. T. Coughlan and D. A. Soberman.
Contributors: Soberman, David A.; INSEAD.
Edition: Rev. [i.e. 2nd] ed.
Series: Working papers / INSEAD -- 99/43/MKT; Working papers -- 99/43/MKT.
Publisher: INSEAD
Published: 1999
Place of publication: Fontainebleau
Language: eng
Number of pages: 34
Notes: Revised version of 99/03/MKT.