Tourism
Subtitle: a modern synthesis
By: Stephen J. Page and Joanne Connell
Contributors: Connell, Joanne
Edition: 3rd ed.
Publisher: South-Western Cengage Learning; Cengage Learning EMEA
Published: 2009
Place of publication: Andover, UK
Language: eng
Number of pages: 663
ISBN-13: 9781408009161
Subjects: Textbooks; Tourismusindustrie; Tourism; Tourismus; Turism
Description: This textbook focuses on the development and management of tourism in a globalized context and synthesises the current academic and applied thinking on tourism with a treatment of key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses.
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding tourism; title: Understanding the tourism industry; title: Managing tourist operations and communicating with the visitor; title: The impact of tourism; title: Trends and themes in the use of tourist resources; title: Managing tourism activities.