Brands
Subtitle: visions and values
By: edited by John Goodchild and Clive Callow
Contributors: Goodchild, John, 1943-; Callow, Clive, 1938-
Series: UKSIP series
Publisher: Wiley
Published: 2001
Place of publication: Chichester, West Sussex, England; New York
Language: eng
Number of pages: 161
Subjects: Brand name products -- Valuation -- Management
Notes: Includes bibliographical references and index