Business marketing management
Subtitle: a strategic view of industrial and organizational markets
By: Michael D. Hutt, Thomas W. Speh.
Contributors: Speh, Thomas W.
Edition: 8th ed.
Publisher: Thomson/South-Western
Published: 2004
Place of publication: Mason, OH; United Kingdom
Language: eng
Number of pages: 714
Subjects: Industrial marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Previous ed.: Fort, Worth, Tex. : London : Harcourt College Publishers, 2001.

Includes bibliographical references and index.