Consumer satisfaction, dissatisfaction, and complaining behavior
Subtitle: papers from a marketing research symposium, School of Business, Indiana University, Bloomington, April 20-22, 1977
By: Ralph L. Day, editor.
Contributors: Day, Ralph L.; Indiana University. Graduate School of Business.; Research Symposium on Satisfaction, Dissatisfaction, and Complaining Behavior (1977 : Indiana University)
Publisher: Dept. of Marketing, School of Business, Indiana University
Published: 1977
Place of publication: Bloomington, Ind
Language: eng
Number of pages: 187
Subjects: Consumer satisfaction -- Congresses.; Consumer complaints -- Congresses.
Notes: Bibliography: p. 176-183.