Seminar on Broadcasting Research--Experiences and Strategies, Paris (France), 25th-27th January, 1989.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1989
Place of publication: Amsterdam
Language: eng
Number of pages: 452
Subjects: Broadcasting -- Congresses.; Radio advertising -- Congresses.; Television advertising -- Congresses.; Radio programs -- Congresses.; Television programs -- Congresses.
Other titles: Broadcasting research--experiences and strategies.
Notes: Includes bibliographies.