Konsument und Werbewirkung
Subtitle: das phasenorientierte Werbewirkungsmodell
By: von Arnold Hermanns.
Publisher: Gieseking
Published: 1979
Place of publication: Bielefeld; Köln
Language: ger
Number of pages: 335
Subjects: Advertising -- Psychological aspects.; Consumers.; Advertising -- Management.
Notes: Bibliography: p. 306-333.
Includes index.