Handbook of media management and economics
By: editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.
Contributors: Albarran, Alan B.; Chan-Olmsted, Sylvia M.; Wirth, Michael O., 1951-
Publisher: L. Erlbaum Associates
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 750
Subjects: Mass media -- Management; Mass media -- Economic aspects
Notes: Includes bibliographical references and index.