La communication marketing
Subtitle: concepts, techniques, stratégies
By: Jean-Marc Décaudin.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1995
Place of publication: Paris
Language: fre
Number of pages: 283
Subjects: Communication in marketing.
Notes: Includes bibliographical references (p. [259]-265) and indexes.