Introduction to marketing management
Subtitle: text and cases
By: [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
Contributors: Scott, James Dacon, joint author.; Warshaw, Martin R., joint author.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1973
Place of publication: Homewood, Ill
Language: eng
Number of pages: 825
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Other titles: Marketing management.
Notes: Includes bibliographical references.
On spine: Marketing management.