Roadside empires
Subtitle: how the chains franchised America
By: by Stan Luxenberg.
Publisher: Viking
Published: 1985
Place of publication: New York, N.Y., U.S.A
Language: eng
Number of pages: 313
Subjects: Franchises (Retail trade) -- United States.
Description: An examination of the business phenomenon of franchising and how it has transformed small business in the United States including how it works, marketing and advertising, profiles of many of the people who have become famous as franchisees, and much more.
Notes: Bibliography: p. [291]-298.
Includes index.