Advances in International Marketing
Subtitle: Vol 8 (Advances in International Marketing)
Publisher: Elsevier Limited
Published: March 20, 1996
Language: eng
Format: Hardcover
Number of pages: 220
ISBN-13: 9780762301645
Subjects: International business; Sales & marketing; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Exports & Imports; Business & Economics / Exports & Imports; Export marketing; Periodicals
First sentence: During the past 30 years researchers as well as practitioners have shown an increasing interest in the field of export and internationalization.