Managerial marketing, perspectives and viewpoints
Subtitle: a source book
By: [by] William Lazer [and] Eugene J. Kelley.
Contributors: Lazer, William, joint ed.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1962
Place of publication: Homewood, Ill
Language: eng
Number of pages: 717
Subjects: Marketing -- Management
Notes: Authors' names in reverse order in earlier edition.