Harvard business review on thriving in emerging markets
Series: The Harvard business review paperback series
Publisher: Harvard Business Review Press
Published: 2011
Place of publication: Boston, Mass
Language: eng
Number of pages: 256
ISBN-13: 9781422162637
Subjects: International business enterprises; Commerce; International trade
Other titles: Harvard business review.
Description: "If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Manage risk in unstable environments - Ward off political threats to your business - Customize your business model for emerging markets - Tailor your strategy to capitalize on countries' strengths - Gain ground on emerging giants - Compete in China's new high-tech market - Win the war for talent in developing economies - Serve the bottom of the pyramid profitably."--GoogleBooks.