Hidden in plain sight
Subtitle: how to create extraordinary products for tomorrow's customers
By: Jan Chipchase with Simon Steinhardt
Contributors: Steinhardt, Simon
Edition: First edition.
Publisher: Harper Business
Published: 2013
Language: eng
Number of pages: 239
ISBN-13: 9780062125699
Subjects: Consumer behavior; Marketing research; New products
Notes: Includes bibliographical references.
Table of contents: title: Crossing state (of mind) lines; title: The social lives of everyday objects; title: Riding the waves of the past, present, and future; title: You are what you carry; title: Calibrating your cultural compass; title: A matter of trust; title: Finding the essence; title: The great tradeoff; title: Conclusion.