The development of international marketing thought and its contribution to the general body of marketing thought.
Series: Louisiana State University. College of Business Administration. Division of Research. Occasional papers, no. 3; Occasional papers (Louisiana State University (Baton Rouge, La.). College of Business Administration. Division of Research) ;; no. 3.
Publisher: Division of Research, College of Business Administration, Louisiana State University]
Published: 1971
Place of publication: [Baton Rouge
Language: eng
Number of pages: 40
Subjects: Marketing.; Export marketing.
Notes: Bibliography: leaves 33-40.