The PDMA handbook of new product development
By: [edited by] Milton D. Rosenau, Jr. ... [et al.].
Contributors: Rosenau, Milton D., 1931-; Product Development & Management Association.
Publisher: Wiley
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 636
Subjects: New products -- United States -- Management -- Handbooks, manuals, etc; Product management -- United States -- Handbooks, manuals, etc; Marketing -- United States -- Handbooks, manuals, etc; Design, Industrial -- United States -- Handbooks, manuals, etc
Other titles: Handbook of new product development
Description: With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals - market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more.

Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as materials on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.

The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.
Notes: Includes bibliographical references and indexes.