Marketing management
By: editors A. van der Walt [and others]
Edition: 3rd ed.
Publisher: Juta and Co.
Published: 1996
Place of publication: Kenwyn
Language: eng
Number of pages: 620
ISBN-13: 9780702134432
Subjects: Marketing
Notes: Includes bibliographical references.
Table of contents: title: The evolution of marketing thought ; The marketing concept ; Relationship marketing ; Consumer behaviour and consumerism ; Buyer behaviour ; Marketing information systems ; The product mix ; Pricing decisions.