Honesty sells
Subtitle: how to make more money and increase business profits
By: Steven Gaffney, Colleen Francis.
Contributors: Francis, Colleen, 1970-
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470411537
Subjects: Selling -- Moral and ethical aspects; Honesty; Business ethics
Notes: Includes bibliographical references and index.
Table of contents: title: Top 10 sales hall of shame: when bad sales people go even worse; title: Honesty - the best policy for closing sales and growing the business; title: The startling truth about why honest sells; title: Being honesty with yourself; title: The hidden costs of communication breakdown; title: Just the facts ? how assumptions impact sales; title: Be a life giver; title: Getting the truth. from everyone; title: Referral selling. ensuring honest relationships from the start; title: The start of your selling relationship: getting started with an honest foot forward; title: Close more sales by acknowledging your clients; title: The honest way to close more sales. more often. more quickly; title: Overcoming objections and questions; title: Turning a one-time client into a lifetime client; title: Remember to practice honesty internally; title: Some final thoughts.