Generating buzz
Subtitle: strategic communications for nonprofit boards
By: by Sally J. Patterson.
Publisher: BoardSource
Published: 2005
Place of publication: Washington, DC
Language: eng
Number of pages: 65
Subjects: Communication in management.; Nonprofit organizations.; Strategic planning.
Notes: Includes bibliographical references.
Table of contents: title: Strategic communications : what, why, and who; title: The strategic communications planning process : when, where, and how; title: Engaging board members in communications and outreach; title: Positioning the organization : framing and branding; title: Crisis communications; title: Monitoring the effectiveness of strategic communications.