Basic marketing
By: E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Contributors: Shapiro, Stanley J.; Perreault, William D.
Edition: 4th Canadian ed. --
Publisher: Irwin
Published: 1986
Place of publication: Homewood, Ill
Language: eng
Number of pages: 891
Subjects: Marketing -- Management; Marketing -- Canada.
Notes: Includes bibliographical references and indexes.