MKTG4
Subtitle: instructor edition
By: [Charles W. Lamb, Joseph F. Hair, Carl McDaniel]
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 2010-2011 ed.
Publisher: South-Western Cengage Learning
Published: 2011
Place of publication: Mason, OH
Language: eng
Number of pages: 358
ISBN-13: 9780538468237
Subjects: Marketing; Marketing research
Other titles: MKTG; Marketing; Marketing 4
Notes: Cover title.

Authors from prelim. page.

Includes bibliographical references and index.