Game-based marketing
Subtitle: inspire customer loyalty through rewards, challenges, and contests
By: Gabe Zichermann & Joselin Linder.
Contributors: Linder, Joselin, 1975-
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470562239
Subjects: Customer loyalty programs; Customer loyalty; Marketing
Notes: Includes bibliographical references.