Customer relationship management
Subtitle: creating competitive advantage through win-win relationship strategies
By: Kaj Storbacka, Jarmo R. Lehtinen.
Contributors: Lehtinen, Jarmo.
Publisher: McGraw-Hill
Published: 2001
Place of publication: Singapore; Boston
Language: eng
Number of pages: 160
Subjects: Customer relations -- Management.; Customer services -- Management.; Competition.
Notes: Includes bibliographical references and index.