Social Marketing
By: Manfred Bruhn, Jörg Tilmes.
Contributors: Tilmes, Jörg.
Series: Kohlhammer Edition Marketing
Publisher: W. Kohlhammer
Published: 1989
Place of publication: Stuttgart
Language: ger
Number of pages: 258
Subjects: Social marketing.
Notes: Includes bibliographical references (p. 243-252).