The effects of switching costs on the termination of distribution channel relationships
By: Allen M. Weiss, Erin Anderson.
Contributors: Anderson, Erin.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute for Advanced Studies in Management) -- no.91-17
Publisher: European Institute for Advanced Studies in Management
Published: 1991
Place of publication: Brussels
Language: eng
Number of pages: 34
Subjects: Physical distribution of goods.; Marketing channels.; Sales management.
Notes: Includes bibliographical references (p32-34).