Branding
Subtitle: a key marketing tool
By: edited by John M. Murphy.
Contributors: Murphy, John M., 1944-
Publisher: Macmillan
Published: 1987
Place of publication: [Houndmills, Basingstoke, Hampshire]
Language: eng
Number of pages: 192
Subjects: Brand name products.; Business names.; Marketing.
Notes: Includes bibliographies and index.