AMA Dictionary of Marketing Terms
Edition: 2 edition
Publisher: McGraw-Hill
Published: January 11, 1995
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780844235981
Subjects: Dictionaries; Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Reference; Advertising & Promotion; Business & Economics / Marketing / General