The co-marketing solution
Subtitle: strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending
By: Shawn Clark.
Publisher: NTC Business Books; McGraw-Hill
Published: 2000
Place of publication: Lincolnwood (Chicago), Ill
Language: eng
Number of pages: 207
Subjects: Marketing -- United States -- Management
Other titles: Comarketing solution
Notes: Includes bibliographical references (p. 197) and index.