SEO – From Beginner to Boffin
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740304985
Table of contents: title: Content; title: 1. Introduction; title: 1.1. Search Engine Optimisation IS a Science; title: 1.2. About the Author; title: 1.3. Google isn’t that Bright; title: 2. SEO Theories and Practice; title: 2.1. Keyword and Competitor Research; title: 2.2. Content Remains King; title: 2.3. Tagging Up; title: 2.4. Site Maps; title: 2.5. Linking; title: 2.6. Split-testing and Measuring; title: 2.7. Best Practice; title: 3. Technical SEO and Workflow; title: 3.1. Content; title: 3.2. Page Titles and Metas; title: 3.3. Title Tags; title: 3.4. Site Maps; title: 3.5. Links; title: 3.6. Coding Validation; title: 3.7. Alt-tags; title: 3.8. Conversions; title: 3.9. Dynamic Websites; title: 4. Platform Specific; title: 4.1. Joomla; title: 4.2. Wordpress; title: 4.3. Drupal; title: 4.4. Magento; title: 4.5. Others