Spinning the bottle
Subtitle: case studies in wine public relations
By: edited with some chapters written by Harvey Posert and Paul Franson ; preface by Robert Mondavi.
Contributors: Posert, Harvey.; Franson, Paul, 1941-
Publisher: HPPR Press
Published: 2004
Place of publication: St. Helena, Calif
Language: eng
Number of pages: 220
Subjects: Wine industry -- Public relations -- United States; Wine industry -- United States -- Marketing -- Case studies; Wineries -- Public relations -- United States; Wineries -- United States -- Marketing -- Case studies
Genres: Case studies.
Notes: Includes index.