Nonbusiness marketing cases
Subtitle: selected cases, best selling cases, course outlines
By: compiled by Christopher H. Lovelock
Edition: [3d ed.].
Series: Intercollegiate bibliography; Intercollegiate bibliography
Publisher: Intercollegiate Case Clearing House
Published: 1980
Place of publication: Boston
Language: eng
Number of pages: 100
Subjects: Marketing; Bibliography; Case studies