Creative marketing
Subtitle: an extended metaphor for marketing in a new age
By: by Ian Fillis and Ruth Rentschler.
Contributors: Rentschler, Ruth, 1953-
Publisher: Palgrave Macmillan
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 161
Subjects: Marketing; Creative ability in business; Creative thinking; Originality; Entrepreneurship
Notes: Includes bibliographical references and index.