Britain and the Olympic Games
Subtitle: past, present, legacy
By: Matt Rogan and Martin Rogan
Contributors: Rogan, Martin
Publisher: Matador
Published: 2011
Place of publication: Leicester, UK
Language: eng
Number of pages: 239
ISBN-13: 9781848765757
Subjects: Olympics; History; British Participation; Analyse d'impact; Olympic Games (14th : 1948 : London, England); Olympic Games (30th : 2012 : London, England); Olympic Games. fast (OCoLC)fst01408249; Jeux olympiques d'été 1948 : Londres); Jeux olympiques d'été; Jeux olympiques d'été 2012 : Londres)
Description: 'Britain and the Olympic Games' traces the history of Britain's love affair with the Olympic Games and shows exactly why the Olympic movement was re-born here. It looks at how London 1948 re-kindled the Olympic flame and demonstrated that the Games could drive social change in Britain.
Notes: Includes bibliographical references and index.
Table of contents: title: Pt. 1. An historic undertaking; title: 1. Sport and games in Britain to 1945; title: 2. The rise, fall and rescue of the Early International Olympic Games; title: pt. 2. London in 1948; title: 3. Facing the challenge; title: 4. International instability and domestic crisis; title: pt. 3. This is the modern world; title: 5. The London 2012 Olympic and Paralympic Games in context; title: 6. The political and financial landscape; title: 7. The question of legacy; title: 8. A tale of two bids; title: pt. 4. 1948 : performance, athlete support and the rise of sports science; title: pt. 5. Driving social change; title: 11. 1948 : the myth of amateurism and the emergence of health agenda; title: 12. 1948 : the dawn of the paralympic games and the idea of legacy; title: 13. 2012 : reversing amateurism and new attitudes to health; title: 14. 2012 : paralympism comes of age and application of legacy; title: pt. 6. Delivering the numbers; title: 15. 1948 : the birth of branding and commercialism; title: 16. 1948 : the birth of branding and commercialism; title: 17. 2012 : a new media age; title: 18. 2012 : New commercial realities; title: Conclusion: Britain's Olympic legacy.