Advertising
Subtitle: principles & practice
By: William Wells, John Burnett, Sandra Moriarty.
Contributors: Burnett, John, 1944-; Moriarty, Sandra E.
Edition: 4th ed.
Publisher: Prentice Hall
Published: 1998
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 731
Subjects: Advertising.
Notes: Includes bibliographical references and index.