The Brand Mindset
Subtitle: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Publisher: McGraw-Hill
Published: October 11, 1999
Language: eng
Number of pages: 304
ISBN-13: 9780071347952
First sentence: The BrandMindset concept is dedicated to the proposition that each person and every activity in any organization should be focused daily on the question: "How am I building our brand's equity?"