Focus on the future
Subtitle: the coming boom in direct marketing
By: a report prepared for the Irish Direct Marketing Association. Volume 2, Data.
Contributors: O'Neill, Gerard.; Irish Direct Marketing Association.
Publisher: Irish Direct Marketing Association
Published: 1996
Place of publication: Dublin
Language: eng
Number of pages: 220
Subjects: Direct marketing -- Ireland.; Telemarketing -- Ireland.; Marketing -- Ireland.
Notes: Volume 1 was written by Gerard O'Neill.
Table of contents: value: "This volume contains a full set of the Irish survey results, including tables and the original questionnaire." - Introduction.