A study of seven publications
Subtitle: their audiences and reading days. Report.
Contributors: Reader's digest.
Publisher: Reader's digest
Published: 1956
Place of publication: [Pleasantville, N.Y.]
Language: eng
Subjects: Advertising, Newspaper.; Advertising, Magazine.
Table of contents: value: no. 1. Summary and highlights.; value: no. 2. Characteristics and occupations.; value: no. 3. Possessions and purchases.; value: no. 4. Penetration and composition.; value: no. 5. Audiences by combinations.