Marketing Research and Information
Subtitle: CIM Revision Cards 05/06
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 130
ISBN-13: 9780080501390
Description: Relevant, succinct, compact.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Marketing Research and Information; Unit 1: Marketing Research and Information; Unit 2: Information in the Knowledge Economy; Unit 3: The Marketing Database; Unit 4: The Marketing Research Process; Unit 5: Using Secondary Research; Unit 6: Observation Research; Unit 7: Qualitative Research; Unit 8: Quantitative Data; Unit 9: Questionnaire Design; Unit 10: Sampling; Unit 11: Quantitative Data Analysis; Unit 12: Presenting Marketing Research; Bibliography.