Satisfaction
Subtitle: How Every Great Company Listens to the Voice of the Customer
Publisher: Portfolio Trade
Published: June 26, 2007
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9781591841647
Subjects: Management & management techniques; Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - Research; Business & Economics / Marketing / General; Marketing - General; Consumer satisfaction; Customer relations; Marketing Research
First sentence: You would have to search long and hard to find a company that openly declares that customer satisfaction doesn't matter.