Ratings Analysis
Subtitle: The Theory and Practice of Audience Research (Lea's Communication Series)
Edition: 2nd edition
Publisher: Lawrence Erlbaum Associates
Published: December 1999
Language: eng
Format: Paperback
Number of pages: 282
ISBN-13: 9780805830996
Subjects: Media studies; Media, information & communication industries; Social research & statistics; Television programs; Radio - General; Performing Arts; Technology & Industrial Arts; Television - General; Performing Arts/Dance; Radio programs; Radio; Performing Arts / Television / General; Methodology; Television viewers; Ratings