Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data
By: Jagdip Singh
Contributors: Marketing Science Institute
Series: Report -- no. 98-115; Report (Marketing Science Institute) -- no. 98-115
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 53
Subjects: Market surveys
Notes: "Working paper."

"September 1998."

Includes bibliographical references (p. 49-53)