The advertising controversy
Subtitle: evidence on the economic effects of advertising
By: Mark S. Albion, Paul W. Farris.
Contributors: Farris, Paul, joint author.
Publisher: Auburn House Pub. Co.
Published: 1981
Place of publication: Boston, Mass
Language: eng
Number of pages: 226
Subjects: Advertising media planning.; Advertising -- Economic aspects.; Advertising -- Management.
Notes: Bibliography: p. 201-217.
Includes index.