Marketing through measurement
By: [by] F. Keay and G. L. Wensley.
Contributors: Wensley, G. L., joint author.
Edition: [1st ed.]
Series: The Commonwealth and international library. Essentials of marketing
Publisher: Pergamon Press
Published: 1970
Place of publication: Oxford; New York
Language: eng
Number of pages: 154
Subjects: Marketing.; Business mathematics.
Notes: Bibliography: p. 151.