And then there's this
Subtitle: how stories live and die in viral culture
By: Bill Wasik.
Publisher: Viking
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 202
ISBN-13: 9780670020843
Subjects: Internet -- Social aspects; Information society -- Psychological aspects; Internet users -- Psychology; Blogs -- Social aspects
Description: And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description
Notes: Includes bibliographical references and index.