Building successful relationships between community colleges and the media
By: Clifton Truman Daniel, Janel Henriksen Hastings, editors.
Contributors: Daniel, Clifton Truman, 1957-; Hastings, Janel Henriksen.
Series: New directions for community colleges -- no. 110; Jossey-Bass higher and adult education series
Publisher: Jossey-Bass; ERIC Clearinghouse for Junior Colleges
Published: 2000
Place of publication: San Francisco; Los Angeles, Calif
Language: eng
Number of pages: 89
Subjects: Community colleges -- United States; Mass media
Other titles: Relationships with the media
Notes: "Summer 2000."

Includes bibliographical references and index.
Table of contents: title: Community colleges and the media: defining identity -- Janel Henriksen Hastings -- The; title: importance of being honest: building relationships between media and college personnel -- Clifton Truman Daniel; title: Building relationships with the media: a brief working guide for community college leaders -- Neal A. Raisman; title: Community colleges and the media: getting effective coverage for your institution -- Tim Thornton; title: Community college advancement through relationships with the newspaper media -- Anthony Marquez; title: Working with media outlets to communicate with the public -- Mark L. Wallace; title: Using demographics and statistics to inform target audiences -- Janel Henriksen Hastings; title: Making the case for "public journalism" -- Lucy Lee -- The; title: media as teacher: helping advisers, mentoring young journalists -- Christine Tatum; title: Your site or mine? Courting the press along the information superhighway -- Clifton Truman Daniel -- Sources and information:; title: media relations in community colleges-- Barbara Tobolowsky.