Marketing
By: Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 10th ed.
Publisher: South-Western Cengage Learning
Published: 2010
Place of publication: Mason, Ohio
Language: eng
Number of pages: 708
ISBN-13: 9780324591095
Subjects: Marketing; Management
Notes: Includes bibliographical references (p. 672-687) and indexes.