1001 Ways to Market Your Services 
Subtitle: For People Who Hate to Sell
Edition: 1 edition
Publisher: McGraw-Hill
Published: May 1, 1998
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780809231584
Subjects: Advice on careers & achieving success; Sales & marketing; Sales & Selling - General; Marketing; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Sales & Selling; Service industries
First sentence: You may be surprised to know that the most important thing you can do about your marketing is not choosing what methods you use but rather defining who you are.