The Dirichlet
Subtitle: a comprehensive model of buying behaviour
By: G.J. Goodhardt, A.S.C. Ehrenberg, C. Chatfield.
Contributors: Ehrenberg, A.S.C.; Chatfield, C.
Series: Research in marketing series / London Business School -- no.83/11; Research in marketing series (London Business School) -- no.83/11.
Publisher: London Business School
Published: 1983
Place of publication: London
Language: eng