Corporate Web strategies in Europe
Subtitle: perspectives on best practice, innovation and one-to-one marketing
By: Paul McGurran, Publishing & New Media Group.
Contributors: Pira International.
Series: Pira International manangement report
Publisher: Pira International
Published: 1997
Place of publication: Leatherhead
Language: eng
Number of pages: 130
Subjects: World Wide Web (Information retrieval system) -- Europe.; Intranets (Computer networks) -- Europe.; Electronic commerce -- Europe.; Market surveys.