Chinese multinationals
By: editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.
Contributors: Larçon, Jean-Paul.; European Foundation for Management Development.
Publisher: World Scientific; World Scientific Publishing Co Pte Ltd
Published: 2009
Place of publication: Singapore; Hackensack, NJ
Language: eng
Number of pages: 268
ISBN-13: 9789812835000; 9789812835598
Subjects: International business enterprises -- China; International business enterprises -- Management; Corporations, Chinese
Description: "This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Pub. website.
Notes: "EFMD."

Includes bibliographical references (p. 257-258) and index.