Questionnaire Design
Subtitle: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Edition: Pap/Cdr edition
Publisher: Kogan Page
Published: August 1, 2004
Language: eng
Format: Paperback
Number of pages: 289
ISBN-13: 9780749441814
Subjects: Market research; Questionnaires; Market surveys; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Methodology
First sentence: It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.