Global Alliances in Tourism and Hospitality Management
Contributors: John C. Crotts (Editor); Dimitrios Buhalis (Editor); Roger March (Editor)
Publisher: Haworth Press
Published: September 1999
Language: eng
Format: Paperback
Number of pages: 166
ISBN-13: 9780789008183
Subjects: Business & Management; Industries - Hospitality, Travel & Tourism; Business / Economics / Finance; Business & Economics; Business/Economics; International - General; Exports & Imports
First sentence: SUMMARY. Despite the development and maintenance of effective channel relationships in international tourism markets being critical to a firm's success, little research has been undertaken in business-to-business relationships in cross-national markets (March 1997a; Crotts, Aziz &amp; Raschid 1998).