eMarketing excellence
Subtitle: the heart of ebusness
By: PR Smith and Dave Chaffey.
Contributors: Chaffey, Dave, 1963-; Chartered Institute of Marketing.
Publisher: Elsevier Butterworth-Heinemann
Published: 2002
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 340
Subjects: Internet marketing.
Notes: Includes bibliographical references and index.
Published in association with: the Chartered Institute of Marketing.