MEDIAC, an on-line media selection system
By: [by] John D.C. Little [and] Leonard M. Lodish.
Contributors: Lodish, Leonard M.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 298-67; Working paper (Sloan School of Management) -- 298-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 15
Subjects: MEDIAC (Computer program); Advertising media planning -- Data processing.