Marketing simulation models
Subtitle: the problem of specification error
By: by W. Earl Sasser, Jr. and John M. Vernon
Contributors: Vernon, John M. 1937-
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Sales forecasting; Marketing -- Mathematical models
Notes: "Preliminary research report."

Bibliography: p. 25-27