Driving change
Subtitle: how the best companies are preparing for the 21st century
By: Jerry Yoram Wind, Jeremy Main.
Contributors: Main, Jeremy, 1929-
Publisher: Free Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 360
Subjects: Organizational change; Business forecasting; Technological innovations
Description: Based on eight years of in-depth, worldwide research at the SEI Center for Advanced Studies in Management at the Wharton School, Driving Change presents an integrated real-world framework of the qualities that the 21st-century corporation must possess to succeed. The authors focus on how these ideas actually work in practice, showing how any corporation can be dynamic, effective, and prosperous.

Chapter by chapter, they relate the experience of these companies that have put the new ideas into action - what went wrong, what went right, and the lessons they learned. Each chapter concludes with highlights of pointers, cautions, and links - the links that connect one series of actions with others to make for integrated change.
Notes: Includes bibliographical references (p. 331-345) and index.