Marketing management
Subtitle: a quantitative approach
By: by Frank J. Charvat and W. Tate Whitman.
Contributors: Whitman, W. Tate 1909- joint author.
Publisher: Simmons-Boardman
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 369
Subjects: Marketing.
Notes: Bibliographical footnotes.