Factors influencing international fashion retailers' market entry mode strategy
Subtitle: a qualitative study
By: Anne Marie Doherty.
Contributors: University of Ulster. Faculty of Business and Management.
Series: Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 99/4; Marketing and retailing working paper series (University of Ulster, Faculty of Business and Management) -- 99/4.
Publisher: University of Ulster
Place of publication: Coleraine
Language: eng
Number of pages: 34
Notes: Includes bibliographical references.