A study of success and failure literature in new product development
By: by C. Stagg, J. Saunders and V. Wong.
Contributors: Saunders, John A.; Wong, Veronica.
Series: Loughborough University Business School research series -- 1996:15
Publisher: Loughborough University Business School
Published: 1996
Place of publication: Loughborough, Leics
Language: eng