The network is your customer
Subtitle: five strategies to thrive in a digital age
By: David L. Rogers
Publisher: Yale University Press
Published: 2010
Place of publication: New Haven [Conn.]
Language: eng
Number of pages: 312
ISBN-13: 9780300165876
Subjects: Digital media; Social networks; Social aspects; Economic aspects; Business networks; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: A new model for customers in the digital age; title: The customer network revolution; title: Network science and lessons for business; title: Five strategies to thrive with customer networks; title: Access : be faster, be easier, be everywhere, be always on; title: Engage : become a source of valued content; title: Customize : make your offering adaptable to your customers' needs; title: Connect : become a part of your customers' conversations; title: Collaborate : involve your customers at every stage of your enterprise; title: Leadership and the customer network-focused organization; title: Planning and executing a complete customer network strategy; title: Creating the customer network-focused organization; title: Self-assessment : how networked is your business?; title: How to continue the conversation online; title: Cases and examples by industry.