Persuasion in advertising
By: by J. O'Shaughnessy &  N.J. O'Shaughnessy.
Contributors: O'Shaughnessy, Nicholas J., 1954-
Edition: 1st ed.
Publisher: Routledge
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 220
Subjects: Advertising -- Psychological aspects.; Persuasion (Psychology)
Notes: Includes bibliographical references and index.