Carry-over effects in advertising communication
Subtitle: evidence and hypotheses from behavioral science
By: by Alan Sawyer and Scott Ward
Contributors: Ward, Scott, 1942-
Series: Report (Marketing Science Institute) -- no. 76-122; Report (Marketing Science Institute) -- no. 76-122.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 99
Subjects: Advertising
Notes: Bibliography: p. 83-98.