One Billion Customers
Subtitle: Lessons from the Front Lines of Doing Business in China
Edition: Reprint edition
Publisher: Free Press
Published: September 4, 2007
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780743258418
Subjects: International Business; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Asia - China; Finance; International - General; Business & Economics / General
First sentence: THE NEGOTIATIONS THAT BROUGHT China into the World Trade Organization in 2001 began in 1793 when Lord George Macartney landed his fleet of British ships on the north China coast.