Encyclopedia of Major Marketing Campaigns
Publisher: Thomson Gale
Published: December 1999
Language: eng
Format: Hardcover
Number of pages: 2063
ISBN-13: 9780787630423
Subjects: Advertising; Advertising industry; Reference works; Sales & marketing management; Reference; History; Business / Economics / Finance; Encyclopedias; United States; Advertising & Promotion; Reference - General; 20th century; Advertising campaigns