Marketing new products under today's competition
Subtitle: survival, opportunity, success.
By: J. O. Eastlack, Jr., editor.
Contributors: Eastlack, J. O., ed.; American Marketing Association. New York Chapter.
Publisher: American Marketing Association, New York Chapter
Published: 1966
Place of publication: [New York]
Language: eng
Number of pages: 50
Subjects: Marketing -- Congresses.