Operation Santa Claus, a pilot study of decision-making by children and parents
By: by André Caron and Scott Ward
Contributors: Ward, Scott, 1942-; Marketing Science Institute
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 17
Subjects: Young consumers; Advertising; Television advertising; Decision making
Notes: "Preliminary research report"

"This research was prepared with the support of grants from Radio Canada and Marketing Science Institute."

Bibliography: p. 16