Market-Based Management
Subtitle: Strategies for Growing Customer Value and Profitability
Edition: 1 edition
Publisher: Prentice Hall
Published: December 27, 1996
Language: eng
Format: Paperback
Number of pages: 424
ISBN-13: 9780131064850
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Textbooks; Business/Economics; Marketing - General; Management; Marketing