A technique to evaluate sales promotions in terms of incremental sales
By: Robert Noel Stinerock
Published: 1987
Language: eng
Number of pages: 121
Subjects: Sales promotion
Notes: Typescript (photocopy).

"87-24,102."

Thesis (Ph. D.)--Columbia University, 1987.

Bibliography: leaves 108-112.

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1987. l microfilm reel. 35 mm.