Today's public relations
Subtitle: an introduction
By: by Robert L. Heath, W. Timothy Coombs.
Contributors: Coombs, W. Timothy.
Publisher: SAGE Publications
Published: 2006
Place of publication: Thousand Oaks, CA
Language: eng
Number of pages: 539
Subjects: Public relations.
Notes: Includes bibliographical references and index.

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Table of contents: title: Strategic relationship building : an ethical organization communicating effectively; title: History of public relationships; title: Managing mutually beneficial relationships; title: The value of research; title: Elements of planning; title: Taking action : strategic messaging; title: Evaluation of public relations efforts; title: Public relations theory in practice; title: Ethical and legal restraints on public relations practice; title: Monitoring and managing issues; title: Selecting media, technologies, and communication tools; title: Publicity, promotion, and writing; title: Collaborative decision making; title: Building a career; title: The future of public relations : globalism and cyberspace.