Developing a brand performance measure for financial services brands
By: Leslie de Chernatony, Fiona J. Harris, George Christodoulides.
Contributors: Harris, Fiona J. 1967-; Christodoulides, George.; Birmingham Business School.
Series: Working paper series -- 14 ; -- 2002
Publisher: Birmingham Business School
Published: 2002
Place of publication: Birmingham
Language: eng
Number of pages: 34
Subjects: Brand choice.; Consumer satisfaction -- Evaluation.; Financial services industry.
Other titles: Development a brand performance measure for financial services brands.
Notes: Dated November 2002.

Title on cover: Development [sic] a brand performance measure for financial services brands.

Includes bibliographical references.