The 1978-79 Simmons study of selective markets and the media reaching them
By: Advertising Research Foundation.
Series: Research audit
Publisher: ARF
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 61
Subjects: Advertising -- Research.; Consumption (Economics) -- Surveys.; Readership surveys -- United States.
Notes: At head of title: Professional audit of research services.