The conscience economy
Subtitle: how a mass movement for good is great for business
By: Steven Overman
Published: 2014
Language: eng
Number of pages: 190
ISBN-13: 9781629560120
Subjects: Social aspects; Social responsibility of business; Economic development; Social entrepreneurship
Description: "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well."--
Notes: Includes bibliographical references (pages 175-177) and index.
Table of contents: title: Foreword by Louis Rossetto; title: Introduction: good is the new bad; title: From conscious to conscience; title: The big wake-up call; title: The culture of conscience; title: The cult of brand belief; title: The death of CSR; title: The death of marketing; title: Collective innovation; title: The new accountability; title: What you see is what you get.