Selling your value proposition
Subtitle: how to transform your business into a selling organization
By: Cindy Barnes, Helen Blake, Tamara Howard
Contributors: Blake, Helen, 1962- author; Howard, Tamara, author
Published: 2017
Language: eng
Number of pages: 215
ISBN-13: 9780749479916
Subjects: Selling; Customer relations; Value; Organizational change
Description: A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
Notes: Includes bibliographical references and index.