Antecedents and consequences of customer value
Subtitle: testing an expanded framework
By: Douglas B. Grisaffe, Anand Kumar
Contributors: Kumar, Anand, 1961-
Series: Report -- no. 98-107; Report (Marketing Science Institute) -- no. 98-107
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Consumer satisfaction; Consumers -- Attitudes; Customer services; Quality of products; Marketing
Notes: "Working paper."

"May 1998."

Includes bibliographical references (p. 39-42)