Marketing success stories.
Contributors: Cant, Michael.; Machado, Ricardo.; Van der Walt, Annamarie.
Edition: 3rd ed / edited by Michael Cant, Ricardo Machado ; authors: Annamarie van der Walt .. [et al.]
Publisher: Oxford University Press
Published: 1999
Place of publication: Cape Town; Oxford
Language: eng
Number of pages: 387
Subjects: Marketing -- South Africa -- Case studies.
Genres: Case studies.
Other titles: New marketing success stories.
Notes: Previous ed. entitled: New marketing success stories / edited by Annamarie van der Walt, Ricardo Machado. 1992.