Advertising Progress
Subtitle: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Edition: New Ed edition
Publisher: The Johns Hopkins University Press
Published: January 26, 2001
Language: eng
Format: Paperback
Number of pages: 504
ISBN-13: 9780801866456
Subjects: Advertising; Advertising industry; American history: c 1800 to c 1900; American history: from c 1900 -; Cultural studies; Business/Economics; Business & Economics; Business / Economics / Finance; USA; Advertising & Promotion; United States - General; History / United States / General; Marketing - General
First sentence: The roots of tremendous growth in American advertising that took place after the Civil War were laid down over centuries of evolution in Western marketplaces.