The Southwest Airlines Way 
Subtitle: Using the Power of Relationships to Achieve High Performance
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 19, 2002
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780071396837
Subjects: Management & management techniques; Southwest Airlines Co; General; Air Transportation; History Of Specific Companies; Transportation; Business / Economics / Finance; Management; Business/Economics; Leadership; Corporate & Business History - General; Industries - Hospitality, Travel & Tourism; Business & Economics / Human Resources & Personnel Management; Aviation - General; Southwest Airlines Co; United States; Airlines
First sentence: SOUTHWEST AIRLINES HAS been profitable every year for 31 years-an unsurpassed record in the highly turbulent, frequently unprofitable, airline industry.