Markedskommunikation som organiseringsmåde
Subtitle: en kulturteoretisk analyse
By: Lars Thøger Christensen
Publisher: Akademisk forlag
Published: 1994
Place of publication: Århus
Language: dan
Number of pages: 254
Subjects: Communication in marketing; Communication in organizations; Marketing
Notes: Includes bibliographical references (p. [232]-249) and index.