Predatory marketing
Subtitle: what everyone in business needs to know to win today's consumer
By: C. Britt Beemer with Robert L. Shook.
Contributors: Shook, Robert L., 1938-
Edition: lst Broadway Books trade pbk. ed.
Publisher: Broadway Books
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Marketing -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographical references (p. [278]-281) and index.
"Updated with new consumer mind reader surveys"--Cover.
Originally published: 1st ed. New York : William Morrow, c1997.