Public utilities in a changing society
Subtitle: responsibilities and prospects for marketing; [papers]
By: James H. Climer, Howard K. Face, and Stuart C. Hetu, editors.
Contributors: Climer, James H., ed.; Face, Howard K., ed.; Hetu, Stuart C., ed.; American Marketing Association. Public Utilities Section.
Series: Michigan business papers, no. 49
Publisher: Bureau of Business Research, Graduate School of Business Administration, University of Michigan
Published: 1969
Place of publication: Ann Arbor
Language: eng
Number of pages: 93
Subjects: Public utilities -- United States -- Addresses, essays, lectures
Notes: Bibliographical footnotes.
Sponsored by the Public Utilities Section of the American Marketing Association.