Computer-assisted corporate strategic planning models and marketing management
By: by Richard G. Furth
Series: Project description : a preliminary statement
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 16
Subjects: Marketing -- Management -- Data processing; Marketing research
Notes: On cover: Marketing Science Institute. Research Program

"A revised version of a Project Description issued in February, 1970."