Marketing below-the-line
By: by Martin Christopher in association with Donald Cowell and others ; foreword by Gordon Wills.
Contributors: Cowell, Donald; Prestoungrange, Gordon
Series: Studies in management
Publisher: Allen & Unwin
Published: 1972
Place of publication: London
Number of pages: 158
Subjects: Advertising; Marketing; Sales promotion
Notes: Bibliographical footnotes.