The personal MBA
Subtitle: master the art of business
By: Josh Kaufman
Edition: Rev. and expanded.
Publisher: Portfolio/Penguin; Portfolio Trade
Published: 2012
Place of publication: New York, N.Y
Language: eng
Number of pages: 446
ISBN-13: 9781591845577
Subjects: Commerce; Management; Study and teaching; Business
Description: Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBAdistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
Notes: Includes bibliographical references and index.
Table of contents: title: Key Terms
pagenum: xiii; title: A Note to the Reader
pagenum: xvii; title: Introduction: Why Read This Book?
pagenum: 1; title: You Don't Need to Know It All
pagenum: 2; title: No Experience Necessary
pagenum: 3; title: Questions, Not Answers
pagenum: 4; title: Mental Models, Not Methods
pagenum: 4; title: My "Personal" MBA
pagenum: 6; title: A Self-Directed Crash Course in Business
pagenum: 7; title: The Wheat and the Chaff
pagenum: 9; title: The Personal MBA Goes Global
pagenum: 10; title: Munger's Mental Models
pagenum: 12; title: Connecting the Dots
pagenum: 15; title: For the Skeptics
pagenum: 17; title: Should You Go to Business School?
pagenum: 17; title: Three Big Problems with Business Schools
pagenum: 18; title: Delusions of Grandeur
pagenum: 19; title: Your Money and Your Life
pagenum: 20; title: Breaking Out the Benjamins
pagenum: 21; title: What an MBA Will Actually Get You
pagenum: 22; title: Where Business Schools Came From
pagenum: 24; title: In Search of Distribution
pagenum: 25; title: Playing with Fire
pagenum: 26; title: No Reason to Change
pagenum: 28; title: The Single Benefit of Business Schools
pagenum: 29; title: I Owe, I Owe—It's Off to Work I Go
pagenum: 30; title: A Better Way
pagenum: 31; title: What You'll Learn in This Book
pagenum: 32; title: How to Use This Book
pagenum: 35; label: 1
title: Value Creation
pagenum: 37; title: The Five Parts of Every Business
pagenum: 38; title: Economically Valuable Skills
pagenum: 39; title: The Iron Law of the Market
pagenum: 40; title: Core Human Drives
pagenum: 41; title: Status Seeking
pagenum: 43; title: Ten Ways to Evaluate a Market
pagenum: 44; title: The Hidden Benefits of Competition
pagenum: 46; title: The Mercenary Rule
pagenum: 47; title: The Crusader Rule
pagenum: 48; title: Twelve Standard Forms of Value
pagenum: 49; title: Form of Value #1: Product
pagenum: 50; title: Form of Value #2: Service
pagenum: 51; title: Form of Value #3: Shared Resource
pagenum: 52; title: Form of Value #4: Subscription
pagenum: 53; title: Form of Value #5: Resale
pagenum: 54; title: Form of Value #6: Lease
pagenum: 55; title: Form of Value #7: Agency
pagenum: 56; title: Form of Value #8: Audience Aggregation
pagenum: 57; title: Form of Value #9: Loan
pagenum: 58; title: Form of Value #10: Option
pagenum: 60; title: Form of Value #11: Insurance
pagenum: 61; title: Form of Value #12: Capital
pagenum: 62; title: Hassle Premium
pagenum: 63; title: Perceived Value
pagenum: 64; title: Modularity
pagenum: 65; title: Bundling and Unbundling
pagenum: 66; title: Prototype
pagenum: 67; title: The Iteration Cycle
pagenum: 68; title: Iteration Velocity
pagenum: 69; title: Feedback
pagenum: 70; title: Alternatives
pagenum: 72; title: Trade-offs
pagenum: 73; title: Economic Values
pagenum: 74; title: Relative Importance Testing
pagenum: 76; title: Critical Assumptions
pagenum: 78; title: Shadow Testing
pagenum: 80; title: Minimum Viable Offer
pagenum: 81; title: Incremental Augmentation
pagenum: 83; title: Field Testing
pagenum: 84; label: 2
title: Marketing
pagenum: 86; title: Attention
pagenum: 87; title: Receptivity
pagenum: 88; title: Remarkability
pagenum: 89; title: Probable Purchaser
pagenum: 90; title: Preoccupation
pagenum: 91; title: End Result
pagenum: 92; title: Qualification
pagenum: 93; title: Point of Market Entry
pagenum: 95; title: Addressability
pagenum: 96; title: Desire
pagenum: 98; title: Visualization
pagenum: 99; title: Framing
pagenum: 100; title: Free
pagenum: 102; title: Permission
pagenum: 103; title: Hook
pagenum: 105; title: Call-To-Action (CTA)
pagenum: 106; title: Narrative
pagenum: 107; title: Controversy
pagenum: 108; title: Reputation
pagenum: 110; label: 3
title: Sales
pagenum: 112; title: Transaction
pagenum: 113; title: Trust
pagenum: 114; title: Common Ground
pagenum: 115; title: Pricing Uncertainty Principle
pagenum: 116; title: Four Pricing Methods
pagenum: 117; title: Price Transition Shock
pagenum: 120; title: Value-Based Selling
pagenum: 122; title: Education-Based Selling
pagenum: 123; title: Next Best Alternative
pagenum: 125; title: Exclusivity
pagenum: 126; title: Three Universal Currencies
pagenum: 127; title: Three Dimensions of Negotiation
pagenum: 128; title: Buffer
pagenum: 130; title: Persuasion Resistance
pagenum: 132; title: Reciprocation
pagenum: 134; title: Damaging Admission
pagenum: 136; title: Barriers to Purchase
pagenum: 137; title: Risk Reversal
pagenum: 139; title: Reactivation
pagenum: 141; label: 4
title: Value Delivery
pagenum: 143; title: Value Stream
pagenum: 144; title: Distribution Channel
pagenum: 146; title: The Expectation Effect
pagenum: 147; title: Predictability
pagenum: 149; title: Throughput
pagenum: 151; title: Duplication
pagenum: 152; title: Multiplication
pagenum: 153; title: Scale
pagenum: 154; title: Accumulation
pagenum: 155; title: Amplification
pagenum: 156; title: Barrier to Competition
pagenum: 157; title: Force Multiplier
pagenum: 158; title: Systemization
pagenum: 160; label: 5
title: Finance
pagenum: 162; title: Profit
pagenum: 163; title: Profit Margin
pagenum: 164; title: Value Capture
pagenum: 165; title: Sufficiency
pagenum: 167; title: Valuation
pagenum: 169; title: Cash Flow Statement
pagenum: 170; title: Income Statement
pagenum: 172; title: Balance Sheet
pagenum: 174; title: Financial Ratios
pagenum: 176; title: Cost-Benefit Analysis
pagenum: 178; title: Four Methods to Increase Revenue
pagenum: 179; title: Pricing Power
pagenum: 180; title: Lifetime Value
pagenum: 181; title: Allowable Acquisition Cost (AAC)
pagenum: 182; title: Overhead
pagenum: 184; title: Costs: Fixed and Variable
pagenum: 185; title: Incremental Degradation
pagenum: 186; title: Breakeven
pagenum: 187; title: Amortization
pagenum: 188; title: Purchasing Power
pagenum: 190; title: Cash Flow Cycle
pagenum: 191; title: Opportunity Cost
pagenum: 193; title: Time Value of Money
pagenum: 194; title: Compounding
pagenum: 195; title: Leverage
pagenum: 196; title: Hierarchy of Funding
pagenum: 198; title: Bootstrapping
pagenum: 202; title: Return on Investment (ROI)
pagenum: 203; title: Sunk Cost
pagenum: 204; title: Internal Controls
pagenum: 205; label: 6
title: The Human Mind
pagenum: 208; title: Caveman Syndrome
pagenum: 208; title: Performance Requirements
pagenum: 210; title: The Onion Brain
pagenum: 213; title: Perceptual Control
pagenum: 215; title: Reference Level
pagenum: 217; title: Conservation of Energy
pagenum: 219; title: Guiding Structure
pagenum: 221; title: Reorganization
pagenum: 222; title: Conflict
pagenum: 224; title: Pattern Matching
pagenum: 226; title: Mental Simulation
pagenum: 227; title: Interpretation and Reinterpretation
pagenum: 229; title: Motivation
pagenum: 231; title: Inhibition
pagenum: 233; title: Willpower Depletion
pagenum: 234; title: Loss Aversion
pagenum: 236; title: Threat Lockdown
pagenum: 237; title: Cognitive Scope Limitation
pagenum: 240; title: Association
pagenum: 242; title: Absence Blindness
pagenum: 244; title: Contrast
pagenum: 246; title: Scarcity
pagenum: 248; title: Novelty
pagenum: 250; label: 7
title: Working with Yourself
pagenum: 252; title: Akrasia
pagenum: 252; title: Monoidealism
pagenum: 255; title: Cognitive Switching Penalty
pagenum: 257; title: Four Methods of Completion
pagenum: 260; title: Most Important Tasks
pagenum: 261; title: Goals
pagenum: 262; title: States of Being
pagenum: 264; title: Habits
pagenum: 266; title: Priming
pagenum: 267; title: Decision
pagenum: 269; title: Five-Fold Why
pagenum: 271; title: Five-Fold How
pagenum: 272; title: Next Action
pagenum: 273; title: Externalization
pagenum: 274; title: Self-Elicitation
pagenum: 276; title: Counterfactual Simulation
pagenum: 278; title: Parkinson's Law
pagenum: 280; title: Doomsday Scenario
pagenum: 281; title: Excessive Self-Regard Tendency
pagenum: 282; title: Confirmation Bias
pagenum: 285; title: Hindsight Bias
pagenum: 286; title: Performance Load
pagenum: 287; title: Energy Cycles
pagenum: 288; title: Stress and Recovery
pagenum: 290; title: Testing
pagenum: 293; title: Mystique
pagenum: 295; title: Hedonic Treadmill
pagenum: 296; title: Comparison Fallacy
pagenum: 299; title: Locus of Control
pagenum: 301; title: Attachment
pagenum: 302; title: Personal Research and Development (R&D)
pagenum: 303; title: Limiting Belief
pagenum: 305; label: 8
title: Working with Others
pagenum: 307; title: Power
pagenum: 308; title: Comparative Advantage
pagenum: 309; title: Communication Overhead
pagenum: 311; title: Importance
pagenum: 313; title: Safety
pagenum: 314; title: Golden Trifecta
pagenum: 316; title: Reason Why
pagenum: 317; title: Commander's Intent
pagenum: 318; title: Bystander Apathy
pagenum: 319; title: Planning Fallacy
pagenum: 320; title: Referrals
pagenum: 322; title: Clanning
pagenum: 323; title: Convergence and Divergence
pagenum: 325; title: Social Signals
pagenum: 327; title: Social Proof
pagenum: 328; title: Authority
pagenum: 329; title: Commitment and Consistency
pagenum: 331; title: Incentive-Caused Bias
pagenum: 333; title: Modal Bias
pagenum: 334; title: Pygmalion Effect
pagenum: 335; title: Attribution Error
pagenum: 337; title: Option Orientation
pagenum: 338; title: Management
pagenum: 339; title: Performance-Based Hiring
pagenum: 342; label: 9
title: Understanding Systems
pagenum: 346; title: Gall's Law
pagenum: 346; title: Flow
pagenum: 348; title: Stock
pagenum: 348; title: Slack
pagenum: 349; title: Constraint
pagenum: 350; title: Feedback Loop
pagenum: 352; title: Autocatalysis
pagenum: 353; title: Environment
pagenum: 354; title: Selection Test
pagenum: 355; title: Uncertainty
pagenum: 356; title: Change
pagenum: 358; title: Interdependence
pagenum: 359; title: Counterparty Risk
pagenum: 361; title: Second-Order Effects
pagenum: 362; title: Normal Accidents
pagenum: 364; label: 10
title: Analyzing Systems
pagenum: 366; title: Deconstruction
pagenum: 366; title: Measurement
pagenum: 368; title: Key Performance Indicator
pagenum: 369; title: Garbage In, Garbage Out
pagenum: 371; title: Tolerance
pagenum: 372; title: Analytical Honesty
pagenum: 373; title: Context
pagenum: 375; title: Sampling
pagenum: 376; title: Margin of Error
pagenum: 377; title: Ratio
pagenum: 378; title: Typicality
pagenum: 379; title: Correlation and Causation
pagenum: 381; title: Norms
pagenum: 382; title: Proxy
pagenum: 383; title: Segmentation
pagenum: 385; title: Humanization
pagenum: 386; label: 11
title: Improving Systems
pagenum: 388; title: Intervention Bias
pagenum: 388; title: Optimization
pagenum: 390; title: Refactoring
pagenum: 391; title: The Critical Few
pagenum: 392; title: Diminishing Returns
pagenum: 394; title: Friction
pagenum: 395; title: Automation
pagenum: 397; title: The Paradox of Automation
pagenum: 398; title: The Irony of Automation
pagenum: 399; title: Standard Operating Procedure
pagenum: 400; title: Checklist
pagenum: 401; title: Cessation
pagenum: 403; title: Resilience
pagenum: 404; title: Fail-Safe
pagenum: 406; title: Stress Testing
pagenum: 408; title: Scenario Planning
pagenum: 410; title: Sustainable Growth Cycle
pagenum: 411; title: The Middle Path
pagenum: 413; title: The Experimental Mind-set
pagenum: 413; title: Not "The End"
pagenum: 414; title: Acknowledgments
pagenum: 419; title: Appendix A: How to Continue Your Business Studies
pagenum: 421; title: Appendix B: Forty-nine Questions to Improve Your Results
pagenum: 427; title: Notes
pagenum: 431; title: Index
pagenum: 435