Madison Avenue in Asia
Subtitle: politics and transnational advertising
By: Michael H. Anderson.
Publisher: Fairleigh Dickinson University Press; Associated University Presses
Published: 1984
Place of publication: Rutherford [N.J.]; London
Language: eng
Number of pages: 353
Subjects: Advertising agencies -- Asia.; Advertising agencies -- United States.; International business enterprises.
Notes: Bibliography: p. 344-345.
Includes index.