Advertising, concepts and strategies
By: Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy.
Contributors: Gilson, Christopher C.
Edition: 2nd ed.
Publisher: Random House
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 614
Subjects: Advertising.; Marketing.; Commercial art.
Notes: Bibliography: p. 591-596.
Gilson's name appears first on the 1st ed.
Includes indexes.