Marketing Research and Modeling: Progress and Prospects
Subtitle: A Tribute to Paul E. Green (International Series in Quantitative Marketing)
Contributors: Yoram Wind (Editor); Paul E. Green (Editor)
Edition: 1 edition
Publisher: Springer
Published: December 31, 2003
Language: eng
Format: Hardcover
Number of pages: 364
ISBN-13: 9781402075964
Subjects: Market research; Methodology; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Mathematical models; Marketing research; Marketing - General; Marketing - Research; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Conjoint analysis (Marketing); Green, Paul E