Readings in consumer behavior
Subtitle: individuals, groups, and organizations
By: Melanie Wallendorf, Gerald Zaltman.
Contributors: Zaltman, Gerald.
Edition: 2nd ed.
Publisher: Wiley
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 456
Subjects: Consumers -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographies and index.