Fashion for the People
Subtitle: A History of Clothing at Marks & Spencer
Edition: English Ed edition
Publisher: Berg Publishers
Published: March 6, 2007
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781845201739
Subjects: Costume; Fashion design; Social theory; Clothing; Art; Fashion & Grooming; Beauty & Grooming - General; Fashion; Art / Fashion; Clothing trade; Great Britain; History; Marks & Spencer plc
Description: "Drawing on previously unpublished company archives, Fashion for the People considers Marks & Spencer's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing of affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion."--Jacket.