Big Business Marketing For Small Business Budgets
Publisher: McGraw-Hill
Published: March 26, 2003
Language: eng
Number of pages: 256
ISBN-13: 9780071405973
First sentence: Business that adhere to the old school of marketing, which involves pushing goods and services toward the masses and waiting for consumers to take them or leave them, are most often the same businesses that struggle to remain competitive.
Description: "Discover the marketing techniques used by big businesses; capture your customers' lifetime value; maximize your marketing investment; learn what works and what doesn't"--Cover.