A 50-Year Adventure in the Advertising Business
Publisher: Wayne State University Press
Published: February 2000
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9780814329108
Subjects: Advertising industry; Biography: general; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; USA; Advertising & Promotion; Corporate & Business History - General
Description: "This book is more than an autobiography of an individual who has spent more than 50 years in the advertising business - although that in itself is unique as most people retire before ever spending 45 years in the workplace." "During Ernie Baker's career in the agency business he handled the advertising for a number of well-known Detroit and Michigan businesses. Some of these companies he was involved with for many years - two of them for more than 40 years." "In this book the author provides an insider's perspective on the businesses with which he was closely involved. Amusing incidents and personal anecdotes are included to illustrate and confirm that Ernie Baker's career in the advertising business has been (and still is) an adventure as this book goes to press in 1999"--Jacket.