Nike Culture
Subtitle: The Sign of the Swoosh (Cultural Icons series)
Publisher: Sage Publications Ltd
Published: February 1999
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780761961499
Subjects: Advertising industry; Cultural studies; Sociology, Social Studies; Sports; Marketing; Anthropology - Cultural; Social Science; Business / Economics / Finance; Sociology - General; Sociology; Advertising & Promotion; Social Science / Sociology / General; United States; Advertising; Case studies; Social aspects
First sentence: We live in a cultural economy of signs and Nike's swoosh is currently the most recognizable brand icon in that economy.