How she does it
Subtitle: how women entrepreneurs are changing the rules of business success
By: Margaret Heffernan.
Publisher: Viking Penguin
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 274
ISBN-13: 9780670038237
Subjects: Businesswomen; Women-owned business enterprises
Notes: Includes bibliographical references (p. [257]-260) and index.
Table of contents: title: 1: Fire in the belly, skin in the game; title: The need to achieve; title: Zeitgeist; title: Niche is nice (and margins are marvelous); title: 2: It ain't what we do, it's the way that we do it; title: The value of values; title: The power of people; title: Leadership as orchestration; title: Customer love; title: Improvisation; title: Help!; title: Staying power; title: Money isn't everything; title: 3: The only failure is not to try; title: M & A: marriage and acclimatization; title: Birth of a saleswoman; title: The new norm.