The retail revolution
Subtitle: direct marketing
By: editor/project director, Karen L. Burns ; industry coordinator, Jules Silbert.
Contributors: Burns, Karen.; Silbert, Jules.; Direct Marketing Association (U.S.)
Series: Monograph / Direct Marketing Association,; v. 7; Monograph (Direct Marketing Association (U.S.)) ;; vol. 7.
Publisher: Direct Marketing Association
Published: 1984
Place of publication: New York (6 E. 43rd St., New York 10017)
Language: eng
Number of pages: 364
Subjects: Direct marketing.; Retail trade.
Notes: "Issue date: March 1984."
Includes index.