Consumer profiles
Subtitle: an introduction to psychographics
By: Barrie Gunter and Adrian Furnham.
Contributors: Furnham, Adrian.
Series: Consumer research and policy series
Publisher: Routledge
Published: 1992
Place of publication: London; New York
Language: eng
Number of pages: 189
Subjects: Psychographics.; Market segmentation.
Notes: Includes bibliographical references (p. [171]-183) and index.