Principles of marketing
By: Philip Kotler, Gary Armstrong, Peggy H. Cunningham.
Contributors: Armstrong, Gary; Cunningham, Peggy H.
Edition: 7th Canadian ed.
Publisher: Pearson/Prentice Hall; Pearson Education Canada
Published: 2008
Place of publication: Toronto
Language: eng
ISBN-13: 9780132020015
Subjects: Marketing.