Why we buy
Subtitle: the science of shopping
By: Paco Underhill
Publisher: Simon & Schuster
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 255
ISBN-13: 9780684849133
Subjects: Recherche; Magasinage; Shopping; Marketing; Consommateurs; Comportement; Comportamiento del consumidor; Mercadeo; Consumer behavior; Marketing research; Investigaciones; Koopgedrag; Consumentengedrag
Description: The science, mechanics, demographics, and dynamaics of shopping.
Notes: Includes index.