Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4) (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4)
Publisher: Haworth Press
Published: January 1997
Language: eng
Format: Paperback
Number of pages: 292
ISBN-13: 9780789002075
Subjects: Pharmaceutical industries; Sales & marketing; 21st century; Industries - General; Business & Economics; Business / Economics / Finance; Health/Fitness; Marketing - General; Pharmacy
First sentence: It's 1975, and the World Pharmaceutical Market approaches $30 billion.