The Marketing Glossary
Subtitle: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion
Publisher: Clementebooks
Published: October 2002
Language: eng
Format: Paperback
Number of pages: 504
ISBN-13: 9780971943421
Subjects: Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics