Media Selling
Subtitle: Broadcast, Cable, Print and Interactive
Edition: 3 edition
Publisher: Blackwell Publishing Professional
Published: June 1, 2003
Language: eng
Format: Paperback
Number of pages: 612
ISBN-13: 9780813804170
Subjects: Communications engineering / telecommunications; Environmental Engineering & Technology; Information technology industries; Multimedia; Language Arts / Linguistics / Literacy; Computer Books: General; Advertising, Newspaper; Telecommunications; Computers; Journalism; Interactive & Multimedia; Advertising & Promotion; Business & Economics / Sales & Selling; Advertising, Magazine; Selling; Advertising, Outdoor; Broadcast advertising
First sentence: The media are integral elements of America's economy and of the marketing process that is vital to that economy's vigor.