Mass customization information systems in business
By: Thorsten Blecker, Gerhard Friedrich [editors]
Contributors: Blecker, Thorsten; Friedrich, Gerhard, 1961-
Publisher: Information Science Reference
Published: 2007
Place of publication: Hershey
Language: eng
Number of pages: 313
ISBN-13: 9781599040394; 9781599040417
Subjects: Flexible manufacturing systems; Product management; Customer relations; Consumers' preferences
Description: "This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher
Notes: "Premier reference source"--Cover

Includes bibliographical references (p. 279-302) and index