Global marketing
Subtitle: foreign entry, local marketing & global management
By: Johny K.  Johansson.
Edition: 3rd ed, International ed.
Publisher: McGraw
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 672
Description: Reflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate andMBA level.
Notes: Undergraduate.