Marketing strategy
Subtitle: a decision-focused approach
By: Orville C. Walker, Jr., John W. Mullins.
Contributors: Mullins, John W.
Edition: 6th ed.
Publisher: McGraw-Hill Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 346
ISBN-13: 9780073529899
Subjects: Marketing -- Management
Notes: Includes bibliographical references and indexes.