The role of marketing research in new ventures, September 18-20, 1977
Subtitle: papers presented at the May [i.e. September] 1977 meeting of the Chemical Marketing Research Association held in Mount Pocono, Pennsylvania.
Publisher: The Association
Published: 1977
Place of publication: Staten Island, N.Y
Language: eng
Number of pages: 100
Subjects: Marketing research -- Congresses.; New products -- Congresses.; Chemical industry -- Congresses.