Marketing channels
Subtitle: relationships and performance
By: [edited by] Luca Pellegrini, Srinivas K. Reddy.
Contributors: Pellegrini, Luca.; Reddy, Srinivas K.; Università commerciale Luigi Bocconi. Centro di studi sul commercio.; New York University. Institute of Retail Management.; International Conference on Distribution (3rd : 1985 : Angera, Italy)
Series: The Advances in retailing series
Publisher: Lexington Books
Published: 1986
Place of publication: Lexington, Mass
Language: eng
Number of pages: 209
Subjects: Marketing channels -- Congresses.
Notes: Includes bibliographies and index.
Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, April 19 and 20, 1985, sponsored by the Centro di studi sul commercio of the Università Bocconi, Milan, and the Institute of Retail Management, New York University.