Sports publicity
Subtitle: a practical approach
By: by Joseph Favorito.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2007
Place of publication: Burlington, MA
Language: eng
ISBN-13: 9780750683029
Subjects: Sports -- Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: Explaining the business, where it was, where it is now; title: Getting started, building contacts and volunteerism; title: Reading, writing, and speaking, and not just in English; title: How and what to pitch; title: Working in the colleges; title: Working with a professional team; title: Working with an individual sport and athlete; title: The league publicity office; title: Women's sports and athletics; title: The press conference; title: Crisis management; title: Promoting sports in a global environment; title: The agency side; title: What's next? : the new age of sports PR.