Introduction to electronic commerce
By: Efraim Turban ... [et al.].
Contributors: Turban, Efraim.; Turban, Efraim.
Edition: 3rd ed.
Publisher: Pearson/Prentice Hall
Published: 2011
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780136109235
Subjects: Electronic commerce
Notes: Prev. ed. published under author: Efraim Turban.

Includes bibliographical references and index.
Table of contents: title: Overview of electronic commerce; title: E-marketplaces : strictures and mechanisms; title: Retailing in electronic commerce : products and services; title: Online consumer behavior, market research, and advertising; title: B2B E-commerce; title: Innovative systems : from E-government and E-learning and C2C commerce; title: The web 2.0 environment and social networks; title: Mobile computing and commerce; title: EC security and fraud protection; title: Electronic payment systems, order fulfillment, and other services; title: E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues; title: Launching a successful online business and EC projects.