Hospitality branding
By: Chekitan S. Dev
Publisher: Cornell University Press
Published: 2012
Place of publication: Ithaca
Language: eng
ISBN-13: 9780801478192
Subjects: Hospitality industry; Marketing; Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: Hospitality marketing and branding : past and future; title: Contemporary branding challenges; title: Branding and the Internet; title: Case study : Carnival Cruise Lines; title: Global brand expansion; title: Branding beyond borders; title: Brand strategies; title: Case study : Ritz-Carlton Bali; title: Assessing brand equity; title: Brand positioning; title: Brand extensions and customer loyalty; title: Case study : Taj hotels, resorts, and palaces; title: Managing marketing relationships; title: Franchising your brand; title: Brand partnerships; title: Case study : Groupon.