Marketingstratégia
By: Józsa László ; [cases written by Luiz Moutinho ; translated by Ádám Németh ; revised by Veres Zoltán].
Contributors: Moutinho, Luiz.
Series: Marketing szakkönyvtár
Publisher: Akadémiai Kiadó
Published: 2005
Place of publication: Budapest
Language: eng
Number of pages: 360
ISBN-13: 9789630582902
Subjects: Marketing -- Management.; Strategic planning.; Marketing -- Management -- Case studies.; Strategic planning -- Case studies.
Genres: Case studies.
Other titles: Marketing strategy
Notes: Includes bibliographical references.

English and Hungarian, bound back-to-back and inverted.