Internationales marketing
By: Heribert Meffert, Jürgen Althans
Contributors: Althans, Jürgen, 1950-
Series: Kohlhammer Edition Marketing
Publisher: W. Kohlhammer
Published: 1982
Place of publication: Stuttgart
Language: ger
Number of pages: 258
Subjects: Export marketing; Commerce
Notes: Includes index.

Bibliography: p. 238-249.