42 rules of social media for small business
By: by Jennifer L. Jacobson ; foreword by Jory Des Jardins
Publisher: SuperStar Press
Published: 2009
Place of publication: Cupertino, CA
Language: eng
Number of pages: 108
ISBN-13: 9781607730149
Subjects: Social media; Business communication; Small business
Other titles: Forty-two rules of social media for small business
Notes: Includes bibliographical references.
Table of contents: title: Introduction : the changing context of communication; title: Rule 1. Rules are meant to be broken; title: pt. I. Social media communication 101 (Rule 2. Communication is communication both on and offline; title: Rule 3. Know your audience; title: Rule 4. Thoughtful social media generates thoughtful people; title: Rule 5. You don't need a million friends; title: Rule 6. People only blog if they think someone is listening; title: Rule 7. If you write a good blog, people will read it; title: Rule 8. People recognize bad viral behavior; title: Rule 9. When 1 person complains, 100 support you, and 500 don't even notice; title: Rule 10. Not everyone follows the rules; title: Rule 11. There's always a reason to communicate); title: pt. II. Your business's identity (Rule 12. Build a great profile; title: Rule 13. Not everyone needs a MySpace page; title: Rule 14. Meet with customers virtually; title: Rule 15. Use your own media; title: Rule 16. Have a username that reflects your business; title: Rule 17. Build a virtual home; title: Rule 18. Get a real email address; title: Rule 19. Edit your media); title: pt. III. Understanding social media (Rule 20. Know your social media platforms; title: Rule 21. Learn to evolve with technology; title: Rule 22. Find social media patforms that work for you; title: Rule 23. Eighteen-year-olds will always be ahead of you in technology; title: Rule 24. Your social media page is not your Website; title: Rule 25. Engage customers first. Then sell; title: Rule 26. Have enough lifeboats to save your blog; title: Rule 27. Real customers are more than friends); title: pt. IV. Mastering your skills (Rule 28. Be findable; title: Rule 29. Flaunt it with a podcast; title: Rule 30. Like like there's no tomorrow; title: Rule 31. Spoon feed the press; title: Rule 32. Friends don't let friends pay full price; title: Rule 33. Get a guru; title: Rule 34. Blog your best blog; title: Rule 35. A little planning goes a long way; title: Rule 36. Publicize your company events; title: Rule 37. Make a killer virtual portfolio; title: Rule 38. It's all fun and games until they find out what you did last summer; title: Rule 39. Kevin Bacon is your friend; title: Rule 40. Maximize online directories; title: Rule 41. Advertise with social media; title: Rule 42. These are my rules. What are yours?); title: Your rules : write your own rules.