Quantitative techniques in marketing analysis
Subtitle: text and readings
By: by Ronald E. Frank, Alfred A. Kuehn and William F. Massy.
Contributors: Frank, Ronald Edward, 1933-; Kuehn, Alfred A.; Massy, William F.
Series: Irwin series in quantitative analysis for business
Publisher: R. D. Irwin
Published: 1962
Place of publication: Homewood, Ill
Number of pages: 556
Subjects: Marketing research
Notes: Includes bibliography.