The search for a method
Subtitle: focus groups and the development of mass communication research
By: David E. Morrison.
Publisher: University of Luton Press
Published: 1998
Place of publication: Luton, Bedfordshire, U.K
Language: eng
Number of pages: 294
Subjects: Mass media -- Research -- Methodology.; Group work in research.
Description: Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
Notes: Includes bibliographical references (p. 275-290) and index.