How to catch the Big Idea
Subtitle: The Strategies of the Top-Creatives
Contributors: John Hegarty (Foreword)
Publisher: Wiley-VCH
Published: January 4, 2005
Language: eng
Format: Hardcover
Number of pages: 294
ISBN-13: 9783895782381
Subjects: Business strategy; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Sales & Selling; Sales & Selling - General; Creative ability in business