The ultimate child care marketing guide
Subtitle: tactics, tools, and strategies for success
By: Kris Murray
Publisher: Redleaf Press
Published: 2012
Place of publication: St. Paul, MN
Language: eng
ISBN-13: 9781605540832
Subjects: Child care services; Management; Marketing; Family day care; Handbooks, manuals; Day care centers
Table of contents: title: Metrics; title: Keeping score; title: Customer value and acquisitions metrics; title: Enrollment funnel metrics; title: Marketing return on investment metrics; title: Retention rate metrics; title: Now take action!; title: Market; title: Know your market; title: Market research; title: Your greatest asset; title: Social proof; title: Competitive analysis; title: Now take action!; title: Message; title: Crafting your message; title: Finding your unique value; title: The eight key ingredients of your message; title: How to write effective marketing copy; title: Now take action!; title: Media; title: Choose and use media effectively; title: Online media: your website; title: Online media: social media; title: Community marketing; title: Publicity campaigns; title: Direct mail; title: Local media advertising; title: Develop your marketing budget; title: Now take action!; title: Pulling it all together; title: Your strategic marketing action plan (S-map); title: Create systems for ongoing success; title: Final thoughts; title: Appendixes; title: Appendix A: Tour checklist; title: Appendix B: Sample parent survey; title: Appendix C: Strategic marketing action plan (S-map); title: Glossary; title: About the author.