The new PR toolkit
Subtitle: strategies for successful media relations
By: Deirde Breakenridge, Thomas J. DeLoughry.
Contributors: DeLoughry, Thomas J.
Series: Financial Times Prentice Hall books
Publisher: Financial Times Prentice Hall
Published: 2003
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 240
Subjects: Public relations; Mass media and business
Notes: Includes index.