Cases in international business strategy
By: Werner Ketelhöhn and Jan Kubes ; with special contributions by James C. Ellert, George taucher and Dominique Turpin.
Contributors: Kubes, Jan.
Series: Contemporary business series
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford
Language: eng
Number of pages: 479
Subjects: Strategic planning.; International business enterprises -- Case studies.
Notes: Includes index.