Brand adoption by BoP retailers
By: Piyush Kumar Sinha, Suraksha Gupta, Saurabh Rawal
Contributors: Gupta, Suraksha, author; Rawal, Saurabh, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2014-03-08
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 30
Subjects: Brand choice; Marketing
Description: With reference to Gujarat, India.
Notes: Includes bibliographical references (pages 27-28).