Twitter for museums
Subtitle: strategies and tactics for success : a collection of essays
Publisher: MuseumsEtc
Published: 2010
Place of publication: Edinburgh
Language: eng
Number of pages: 409
ISBN-13: 9781907697012
Subjects: Museums; Online social networks; Art museum visitors; Social aspects; Museum visitors; Twitter; Social networks
Description: "Twitter for Museums" is in two main sections. The first section guides you through everything you need to know to have a successful Twitter presence; steers you through the maze of organisational and policy issues you're likely to be faced with; and deals with more advanced issues including integrating audio and video, using third-party applications, researching with Twitter, tracking and measuring your results, and integrating Twitter into your social media platform. The second section brings you a series of in-depth case studies from some of the world's most advanced museum users' information and inspiration that will help you build followers and the kind of results you've probably been hoping for.
Notes: Includes bibliographical references.