Healing Words
Subtitle: The Printed Handbills of Early Modern London Quacks
Publisher: Lang GmbH, Internationaler Verlag der Wissenschaften, Peter
Published: 2015
Language: eng
Number of pages: 264
ISBN-13: 9783631664773
Subjects: Advertising, history; Medicine, history; Social medicine; Medicine, great britain
Description: "During the English Restoration, London unlicensed health carers printed handbills as the easiest way to advertise their medical practices. In order to increase our awareness of irregular medical practitioners as a cultural phenomenon and examine their language, two collections of handbills have been transcribed. The study analyses the lexicon used to address readers, the traits of orality in written communication as well as the places where proprietary medicines were sold. Furthermore it looks closely at the visual impact of some handbills and the role of anti-quack satire at the end of the seventeenth century." -- Back cover.