Kundentypologien im Versicherungsgeschäft mit Privatkunden
By: Michael Mertens.
Series: Reihe Versicherungswirtschaft ;; Bd. 10
Publisher: J. Eul
Published: 1992
Place of publication: Bergisch Gladbach
Language: ger
Number of pages: 274
Subjects: Insurance companies -- Customer services -- Germany.; Consumers -- Germany.; Insurance -- Germany -- Marketing.; Customer relations.
Notes: Includes bibliographical references (p. xiii-lxv).