Promotivne aktivnosti udruženog rada na tržištu
By: Josip Sudar.
Edition: [2. izd.].
Series: Udžbenici Sveučilišta u Zagrebu
Publisher: "Informator"
Published: 1984
Place of publication: Zagreb
Language: hrv
Number of pages: 639
Subjects: Advertising; Marketing; Advertising -- Yugoslavia; Marketing -- Yugoslavia
Notes: Bibliography: p. 633-639.
In Serbo-Croatian (roman)
Table of contents: title: Ekonomska propaganda, unapređenje prodaje, osobna prodaja, odnosi s javnošću, publicitet, oblikovanje, usluge potrošačima, ambalaža.