Why we need services marketing
By: by John E. G. Bateson
Series: Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 79-19; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 79-19
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1979
Place of publication: Boston
Language: eng
Number of pages: 18
Subjects: Service industries; Marketing
Notes: "Presented at the Special AMA Educator's Conference: Conceptual and Theoretical Developments in Marketing, Phoenix, Arizona, February 7-9, 1979."

Bibliography: leaves [19]-[20]