Industrial marketing
By: Richard M. Hill, Ralph S. Alexander, James S. Cross.
Contributors: Alexander, Ralph Samuel, 1893- joint author.; Cross, James Shorten, joint author.
Edition: 4th ed.
Publisher: R. D. Irwin
Published: 1975
Place of publication: Homewood, Ill
Language: eng
Number of pages: 703
Subjects: Industrial marketing.
Notes: Includes bibliographical references and indexes.
In the previous editions Ralph S. Alexander's name appeared first on the t.p.