Information processing behavior of elderly consumers
Subtitle: an exploratory study of McGuire's information processing theory and advertising effectiveness
By: by Sowon Kim.
Published: 1992
Language: eng
Number of pages: 75
Subjects: Consumer behavior.; Advertising.
Notes: Typescript.

Thesis (M.A.)--Washington State University, 1992.

Includes bibliographical references (leaves 60-63).

WSU:"Edward R. Murrow School of Communication."