Motivating the industrial salesforce
Subtitle: the attractiveness of alternative rewards
By: by Gilbert A. Churchill, Jr., Neil M. Ford, and Orville C. Walker, Jr
Contributors: Ford, Neil Maurice; Walker, Orville C
Series: Working paper- Marketing Science Institute ; no. 76-115
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 62
Subjects: Sales personnel; Bonus system
Notes: "Preliminary research report."

Bibliography: p. 58-60