The communication effects of positioning brands with sporting events
Subtitle: an experimental study of schema-triggered affect in consumer response to event sponsorship advertising
By: by Stephen R. McDaniel.
Publisher: UMI Dissertation Services
Published: 2000
Place of publication: Ann Arbor, MI
Language: eng
Subjects: Advertising -- Psychological aspects.; Positioning (Advertising); Sports -- Marketing.
Notes: Typescript.

Thesis (Ph. D.) -- Florida State University, 1995.

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