Essentials of Marketing Research: Exercises
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776814397
Table of contents: title: Obsah; title: Introduction to marketing research; title: Solutions to chapter 1 questions; title: Exploratory research design; title: Solutions to chapter 2 questions; title: Conclusive research design; title: Solutions to chapter 3 questions; title: Sampling; title: Solutions to chapter 4 questions; title: Measurement and scaling; title: Solutions to chapter 5 questions; title: Questionnaire design; title: Solutions to chapter 6 questions; title: Data preparation and preliminary data analysis; title: Solutions to chapter 7 questions; title: Report preparation and presentation; title: Solutions to chapter 8 questions