Brand equity
Subtitle: a perspective on its meaning and measurement
By: Rajendra K. Srivastava, Allan D. Shocker
Contributors: Shocker, Allan D.; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 91-124
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Copyright date: 1991
Subjects: Brand name products; Valuation
Notes: "October 1991."

"Technical Working Paper."

Includes bibliographical references (p. 27-30).