The 1-page marketing plan
Subtitle: get new customers, make more money, and stand out from the crowd
By: Allan Dib
Publisher: Page Two
Published: 2018
Language: eng
Number of pages: 228
ISBN-13: 9781989025017
Subjects: Marketing; Management; Small business marketing
Other titles: One page marketing plan
Description: To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
Table of contents: title: The "before" phase: Selecting your target market; title: Crafting your message; title: Reaching prospects with advertising media. The "during" phase: Capturing leads; title: Nurturing leads; title: Sales conversion. The "after" phase: Delivering a world class experience; title: Increasing customer lifetime value; title: Orchestrating and stimulating referrals.