A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 5th ed.
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Number of pages: 324
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. [299]-310) and indexes.