The McGraw-Hill 36-hour course
Subtitle: online marketing
By: by Lorrie Thomas
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 272
ISBN-13: 9780071743860
Other titles: McGraw-Hill thirty-six hour course; Online marketing
Notes: Includes index.
Table of contents: title: Building a web marketing foundation; title: Planning the web site; title: Building a web site; title: Content marketing; title: Blogging; title: Social media marketing; title: Web analytics; title: Search engine optimization; title: SEM/online advertising; title: Email marketing; title: Online public relations; title: Managing multi-tasking web marketing.