The marketing book
By: edited by Michael J. Baker.
Contributors: Baker, Michael John.; Chartered Institute of Marketing.
Edition: 4th ed.
Series: The marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1999
Place of publication: Oxford; Boston
Language: eng
Number of pages: 718
Subjects: Marketing.
Notes: Includes bibliographical references and index.
"Published in association with the Chartered Institute of Marketing."