Relações com os consumidores
Subtitle: experiências brasileiras
By: Leticia Casotti e Maribel Suarez, organizadoras
Series: Coleção Estudos COPPEAD
Publisher: Mauad
Published: 2003
Place of publication: Rio de Janeiro, RJ
Language: por
Number of pages: 269
Subjects: Customer relations; Case studies; Relationship marketing; Consumer satisfaction
Notes: Includes bibliographical references.