Implementing e-commerce strategies
Subtitle: a guide to corporate success after the dot.com bust
By: Marc J. Epstein.
Publisher: Praeger
Published: 2004
Place of publication: Westport, Conn
Language: eng
Number of pages: 208
Subjects: Electronic commerce; Strategic planning; Business enterprises -- Computer networks -- Planning; Electronic commerce -- Case studies
Genres: Case studies.
Other titles: Implementing ecommerce strategies
Description: "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.
Notes: Includes bibliographical references and index.