Cause marketing for dummies
By: by Joe Waters & Joanna MacDonald
Contributors: MacDonald, Joanna
Series: For dummies; --For dummies
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 316
ISBN-13: 9781118011300
Subjects: Nonprofit organizations; Social marketing; Marketing
Description: Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.
Notes: Includes index.
Table of contents: title: Getting started with cause marketing; title: Promoting your cause marketing plan; title: Implementing your cause marketing program; title: Taking your cause marketing program online; title: Expanding your cause marketing plan; title: The part of tens.