Part of a complete breakfast
Subtitle: cereal characters of the baby boom era
By: Tim Hollis
Publisher: University Press of Florida
Published: 2012
Place of publication: Gainesville
Language: eng
Number of pages: 223
ISBN-13: 9780813041490
Subjects: Breakfast cereals; Popular culture; Advertising; Cereal products industry; Television advertising and children
Description: A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.
Notes: Includes bibliographical references and index.
Table of contents: title: Breakfast pals: the world before television; title: The best to you each morning: Kellogg's in the 1950s; title: For breakfast it's dandy: Post in the 1950s; title: The big "G" stands for "goodness": General Mills in the 1950s and 1960s; title: Kellogg's best to you: the 1960s; title: Start your day a little bit better: Post in the 1960s; title: Stays crunchy, even in milk: Quaker, Nabisco, and the rest; title: Part of a balanced breakfast: the 1970s get serious; title: We are the freakies: the 1970s get weird; title: How about a vitamin-packed punch? the baby boomers grow up.