Market research
Subtitle: using forecasting in business
By: Peter Clifton, Hai Nguyen, Susan Nutt.
Contributors: Nguyen, Hai.; Nutt, Susan.
Publisher: Butterworth Heineman
Published: 1992
Place of publication: London; Boston
Language: eng
Number of pages: 266
Subjects: Marketing research; Business forecasting
Notes: Includes bibliographical references (p. 263) and index.