Building routes to customers
Subtitle: proven strategies for profitable growth
By: Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer.
Contributors: Malraison, Jean-Claude.; Leboyer, Antoine.
Publisher: Springer
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 196
ISBN-13: 9780387799506
Subjects: Customer relations
Notes: Includes bibliographical references (p. 181-186) and index.