Winning the marketing war
Subtitle: a field manual for business leaders
By: Gerald A. Michaelson with contributions by Sun Tzu ... [et al.].
Publisher: Madison Books; Abt Books
Published: 1987
Place of publication: Lanham, MD; [Cambridge, Mass.]
Language: eng
Number of pages: 270
Subjects: Marketing.
Notes: Bibliography: p. 263-267.