Die Provisionsgestaltung im Affiliate Marketing
Subtitle: eine Analyse auf der Basis der Prinzipal-Agent-Theorie
By: Daniela Tollert
Series: Schriften zur Handelsforschung -- Bd 103
Publisher: Kohlhammer
Published: 2009
Place of publication: Stuttgart
Language: ger
Number of pages: 324
ISBN-13: 9783170210219
Subjects: Multilevel marketing
Notes: Originally presented as the author's thesis (doctoral)--Universität zu Köln.

Includes bibliographical references (p. 312-324).