Customer Behavior
Subtitle: A Managerial Perspective
Edition: 2 edition
Publisher: South-Western College Pub
Published: February 18, 2003
Language: eng
Format: Hardcover
Number of pages: 544
ISBN-13: 9780030343360
Subjects: Management & management techniques; Market research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Entrepreneurship; Marketing - Research; Business & Economics / Consumer Behavior; Consumer Behavior - General; Consumer behavior; Consumer satisfaction; Consumers' preferences; Marketing