Contemporary marketing
Subtitle: [by] Louis E. Boone, David L. Kurtz.
Contributors: Kurtz, David L., 1941- jt. author
Edition: 2d ed. --
Publisher: Dryden Press
Published: 1977
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 514
Subjects: Marketing
Notes: Includes bibliographical references and indexes.