Winning elections
Subtitle: political campaign management, strategy & tactics
By: edited by Ronald A. Faucheux.
Contributors: Faucheux, Ron.
Publisher: M. Evans and Co.; M. Evans and Company, Inc.
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 688
Subjects: Campaign management -- United States.; Political campaigns -- United States.
Other titles: Political campaign management, strategy & tactics
Description: Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Table of contents: title: Campaign planning and strategy; title: Campaign database management; title: Polling and survey research; title: Opposition research; title: Targeting; title: Fundraising; title: Campaign management and administration; title: Direct mail; title: Television and radio advertising and production; title: Print materials and ads; title: Candidate preparation and presentation; title: Dealing with the news media; title: Grassroots campaigning and volunteer recruitment; title: Telephone contact; title: Campaigning on the Internet; title: Get out the vote; title: Advice from the campaign doctor.