Physiology and consumer behaviour across cultures
By: by P. M. Parker and N. T. Tavassoli.
Contributors: Tavassoli, N. T.; INSEAD.
Series: Working papers / INSEAD -- 98/59/MKT; Working papers -- 98/59/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng