Marketing
By: Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Contributors: Walker, Bruce J.; Stanton, William J.; Stanton, William J.
Edition: 11th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1997
Place of publication: New York
Language: eng
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.