MARKSTRAT
Subtitle: a marketing strategy game : participant's manual
By: Jean-Claude Larréché, Hubert Gatignon ; [ill., by Rogondino Associates].
Contributors: Gatignon, Hubert, joint author.
Series: The Scientific Press business & economics series
Publisher: Scientific Press
Published: 1977
Place of publication: Palo Alto, CA
Language: eng
Number of pages: 62
Subjects: Marketing.; Management games.