The Age of Responsibility
Subtitle: CSR 2.0 and the New DNA of Business
By: Wayne Visser
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 389
ISBN-13: 9780470688571
Copyright date: 2011
Subjects: Case studies; Social responsibility of business
Description: "The new generation of CSR  In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.  Provides a 'second generation' approach to CSR that will breathe new life into the movement  Can increase the effectiveness of CSR as a strategy to create positive change in society through business  Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
Notes: Includes bibliographical references and index.