Relationship marketing
Subtitle: bringing quality, customer service, and marketing together
By: Martin Christopher, Adrian Payne, and David Ballantyne.
Contributors: Payne, Adrian.; Ballantyne, David.; Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1991
Place of publication: Oxford; Boston
Language: eng
Number of pages: 204
Subjects: Relationship marketing; Customer services; Quality control
Notes: Includes bibliographical references and index.
"Published in association with the Chartered Institute of Marketing."