The reputation economy
Subtitle: how to optimize your digital footprint in a world where your reputation is your most valuable asset
By: Michael Fertik and David C. Thompson
Contributors: Thompson, David, 1969-
Edition: First edition.
Publisher: Crown Publishing Group, The
Published: 2015
Language: eng
Number of pages: 244
ISBN-13: 9780385347594
Subjects: Online social networks; Big data; Success in business; Social aspects; Internet in publicity; Public relations; Reputation; Online identities
Description: Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It even affects your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you -- your buying habits, your finances, your professional and personal networks, and even your physical whereabouts -- at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn what keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results; how to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors; tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers; ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing -- as buyer or seller -- on sharing economy sites like AirBnB or Uber; and how to create false tails and digital smokescreens to hide the negative information that's out there. With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet.
Notes: Includes bibliographical references (pages 219-230) and index.
Table of contents: title: Welcome to the Reputation Economy; title: Stored: Reputation is permanent, cheap, and ubiquitous; title: Scored: Everything that can be collected and aggregated will; title: Potent: Don't stop believing (in the power of reputation to shape your career); title: Discoverable: Find your soup can; title: Disruptive: Reeducating education; title: Instant: Live like a VIP in a Reputation Economy world; title: Portable: Do NBA stars make good babysitters?; title: Inaccurate: Avoid a social media oil spill; title: Proactive: Own the conversation; title: Conclusion: Be an innovator.