Adding bricks to clicks
Subtitle: the effects of store openings on sales through direct channels
By: Jill Avery, Mary Caravella, John Deighton, Thomas Steenburgh
Contributors: Caravella, Mary; Deighton, John; Steenburgh, Thomas; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 07-043; Working paper (Harvard Business School. Division of Research) -- 07-043
Publisher: Division of Research, Harvard Business School
Published: 2007
Place of publication: Boston]
Language: eng
Number of pages: 30
Notes: Includes bibliographical references.