A niche share approach for assessing brand performance and identifying competitive groups
By: George R. Milna and Charlotte H. Mason
Contributors: Mason, Charlotte H
Series: Report -- no. 94-107; Report (Marketing Science Institute) -- no. 94-107
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Market segmentation; Market share; Branding (Marketing)
Notes: "May 1994."

"Technical working paper."

Includes bibliographical references (p. 29-30)