Strategic brand management
Subtitle: building, measuring, and managing brand equity
By: Kevin Lane Keller.
Edition: 3rd ed.
Publisher: Pearson/Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 692
ISBN-13: 9780131888593
Subjects: Brand name products -- Management
Notes: Includes bibliographical references and index.