No size fits all
Subtitle: from mass marketing to mass handselling
By: by Tom Hayes and Michael S. Malone.
Contributors: Malone, Michael S. 1954-
Publisher: Portfolio
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781591842675
Subjects: Telemarketing; Business networks; Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: Rise of new social nodes; title: Collective effervescence; title: The permanent cascade; title: The asymptote curve; title: Mashed up mindset; title: Abundance costs; title: The pink cattalaxy; title: The selfish meme; title: Marketing is membership; title: New systems of trust; title: The question of order; title: The hunger to belong.