Manufacturer and distributor brands
Subtitle: some facts and issues
By:  by Robert H. Cole [and others]
Series: Illinois. University. Bureau of Economic and Business Research. Bulletin series,; no. 80
Publisher: University of Illinois
Published: 1955
Place of publication: Urbana
Language: eng
Number of pages: 103
Subjects: Marketing.; Consumers' preferences.; Trademarks -- United States.
Notes: University of Illinois bulletin, v. 52, no. 71
Table of contents: title: Plan of study and summary. -Brand policies and problems, by N. Wedding. -Price and quality comparisons in six cities, by R. H. Cole. -The consumer study, by R. D. Millican and L. M. De Boer. -Appendix.