The observational research handbook
Subtitle: understanding how consumers live with your product
By: Bill Abrams.
Contributors: American Marketing Association.
Publisher: NTC Business Books
Published: 2000
Place of publication: Lincolnwood, Il
Language: eng
Number of pages: 277
Subjects: Consumer behavior -- United States.; Marketing -- United States.
Notes: At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.