Crisis in Candyland
Subtitle: melting the chocolate shell of the Mars family empire
By: Jan Pottker
Publisher: National Press Books
Published: 1995
Place of publication: Bethesda, Md
Language: eng
Number of pages: 255
ISBN-13: 9781882605200
Subjects: Incorporated Mars; Case studies; Food industry and trade
Description: Presents the story of the Mars family, their multinational company, and its successes and failures.
Notes: "An Enigma book."

Includes index.