The greatest business decisions of all time
Subtitle: how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
By: by Verne Harnish and the editors of Fortune ; foreword by Jim Collins
Publisher: Fortune Books; Time Inc. Books
Published: 2012
Place of publication: New York, N.Y
Language: eng
Number of pages: 207
ISBN-13: 9781603200592
Subjects: Corporate turnarounds; Organizational change; Management; Industrial management; Decision making
Other titles: Fortune.
Description: Businesses make millions of small decisions every day. Sometimes they add up to success; other times failure. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are often counter-intuitive, and involve drama, doubt, and high tension. Harnish provides the background stories of some great business decisions, and gives you a glimpse into the thought processes leading up to these moments. -- from Publisher description
Table of contents: title: Apple brings back Steve Jobs / Adam Sashinsky; title: How free shipping saved Zappos / Jennifer Reingold; title: Why Samsung lets its stars goof off / Nicholas Varchaver; title: At Johnson & Johnson, the shareholder comes last / Timothy K. Smith; title: Why daydreaming pays off big at 3M / Geoff Colvin; title: How Intel got consumers to love chips / David A Kaplan; title: Jack's GE cathedral / David A. Kaplan; title: Bill Gates decides to take a week off / David A Kaplan; title: Softsoap's blocking decision / Brian O'Keefe; title: Toyota pursues zero defects / Alex Taylor III; title: Extreme customer service at Nordstrom / Geoff Colvin; title: Tata takes the sting out of a painful situation / Geoff Colvin; title: Boeing bets big on the 707 / Adam Lashinsky; title: IBM's Operation bear hug / Adam Lashinsky; title: Wal-Mart creates the 6 a.m. meeting / Hank Gilman; title: Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin; title: The HP way / David A. Kaplan; title: Henry Ford doubles workers' wages / Alex Taylor III.