Brand strategy in United States food marketing
Subtitle: Perspective on food manufacturers' and distributors' brands in the United States
By: by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.
Contributors: Goldberg, Ray Allan, 1926-; Institute of International Commerce.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 86
Subjects: Grocery trade -- United States.; Chain stores -- United States.; Brand name products -- United States.
Notes: Bibliographical footnotes.
"Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966."