Latinos, Inc.
Subtitle: The Marketing and Making of a People
Edition: 1 edition
Publisher: University of California Press
Published: September 3, 2001
Language: eng
Format: Hardcover
Number of pages: 308
ISBN-13: 9780520226692
Subjects: Ethnic studies; Social & cultural anthropology; Social Science; Business / Economics / Finance; Sociology; Latin America; USA; Marketing - Research; History / Americas (North, Central, South, West Indies); Ethnic Studies - General; Ethnic identity; Hispanic American consumers; Hispanic Americans; Market segmentation; United States