Understanding qualitative research
Subtitle: an instructional collection of guidelines, market studies, case studies and noteworthy papers on focus groups and other aspects of qualitative research.
Contributors: Advertising Research Foundation.
Series: An ARF research reference series book
Publisher: Advertising Research Foundation
Published: 1992
Place of publication: New York, NY
Language: eng
Number of pages: 271
Subjects: Marketing research.; Advertising -- Research.; Focused group interviewing.; Interviewing in marketing research.
Other titles: Qualitative research.
Notes: Includes bibliographical references.