Mastering marketing
Subtitle: the complete MBA companion in marketing
Contributors: Kotler, Philip
Publisher: Financial Times
Published: 1999
Place of publication: London
Language: eng
Number of pages: 342
Subjects: Marketing
Other titles: Financial Times mastering marketing
Notes: Contributors: Philip Kotler... [et al.]

"In association with INSEAD... [et al.]"

Includes bibliographical references and index