Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)
Edition: 15 edition
Publisher: McGraw-Hill/Irwin
Published: June 30, 2004
Language: eng
Format: Hardcover
ISBN-13: 9780072983807
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Coursepacks; Marketing - General; Business & Economics / Marketing / General; Economics - General