The Making of McPaper
Subtitle: The Inside Story of USA Today
Publisher: St. Martin's Press
Published: August 1989
Language: eng
Format: Mass Market Paperback
Number of pages: 395
ISBN-13: 9780312911683
Subjects: General; Business / Economics / Finance; USA today; USA today (Arlington, Va.); Business/Economics
First sentence: Allen H. Neuharth sat alone in the back seat of a limousine as it slipped across a bridge into Washington, moving against the sluggish flow of commuters heading home at the end of another muggy, late summer day in the nation's capital.