The marketing audit
Subtitle: translating marketing theory into practice
By: Malcolm H.B. McDonald ; written in association with John W. Leppard.
Contributors: Leppard, John.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1991
Place of publication: Oxford; Boston
Language: eng
Number of pages: 268
Subjects: Marketing audits -- Problems, exercises, etc.
Notes: Includes index.