Buyer/consumer information processing
Subtitle: [papers of a workshop]
By: Edited by G. David Hughes and Michael L. Ray.
Contributors: Hughes, G. David ed.; Ray, Michael L., ed.; Association for Consumer Research (U.S.); American Marketing Association.
Publisher: University of North Carolina Press
Published: 1974
Place of publication: Chapel Hill
Language: eng
Number of pages: 425
Subjects: Consumers -- Addresses, essays, lectures.; Consumers -- Mathematical models -- Addresses, essays, lectures.; Motivation research (Marketing) -- Addresses, essays, lectures.
Notes: Bibliography: p. 385-425.
"A joint project of the Association for Consumer Research and the American Marketing Association."