The social organization
Subtitle: how to use social media to tap the collective genius of your customers and employees
By: Anthony J. Bradley, Mark P. McDonald
Contributors: McDonald, Mark P., 1963-
Publisher: Harvard Business Review Press
Published: 2011
Place of publication: Boston, Mass
Language: eng
Number of pages: 252
ISBN-13: 9781422172360
Subjects: Social aspects; Social media; Industrial sociology; Management
Notes: Includes index.
Table of contents: title: Introduction: the promise of social organizations; title: Mass collaboration : the heart of the matter; title: Becoming a social organization; title: Forming a vision for community collaboration; title: A strategic approach to community collaboration; title: Refining purpose with purpose roadmaps; title: Launch; title: Guide from the middle; title: Guide the community : focus on purpose; title: Guiding the organization; title: Becoming a social organization.