E-marketing
By: Judy Strauss, Raymond Frost.
Contributors: Frost, Raymond, 1960-
Edition: 5th ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780136154402
Subjects: Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Past, present, and future; title: Strategic E-marketing and performance metrics; title: The E-marketing plan; title: A world of E-marketing opportunities; title: Ethical and legal issues; title: E-marketing research; title: Consumer behavior online; title: Segmentation and targeting strategies; title: Differentiation and positioning strategies; title: Product: the online offer; title: Pricing: the online value; title: The internet for distribution; title: E-marketing communication tools; title: New digital media; title: Customer relationship management.