Native advertising
Subtitle: the essential guide
By: Dale Lovell
Published: 2017
Language: eng
Number of pages: 227
ISBN-13: 9780749481162; 9780749481179
Subjects: Internet advertising; Internet marketing
Description: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Notes: Includes bibliographical references and index.
Table of contents: title: part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market; title: part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work?; title: part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers; title: part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.