Value Sweep
Subtitle: Mapping Growth Opportunities Across Assets
Edition: 1st edition
Publisher: Harvard Business School Press
Published: June 15, 2002
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781578514588
Subjects: Budgeting & financial management; Growth; Corporate Finance; Business & Economics; Business / Economics / Finance; Business/Economics; Valuation; Investment analysis; Finance; Investments & Securities - General; Strategy/Finance; Corporations
First sentence: In the spring of 2000 a large part of the market value of Procter &amp; Gamble (P&amp;G) evaporated.
Description: "Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.".

"Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.