Beyond customer satisfaction to customer loyalty
Subtitle: the key to greater profitability
By: Keki R. Bhote.
Series: AMA management briefing
Publisher: American Management Association
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 148
Subjects: Consumer satisfaction.; Customer services.; Customer relations.; Customer loyalty.
Notes: Includes bibliographical references (p. 146-147).