Das informationsverhalten der Konsumenten.
Series: Absatzwirtschaft und Konsumforschung,; Bd. 3.
Publisher: Rombach
Published: 1970
Place of publication: Freiburg
Language: ger
Number of pages: 192
Subjects: Consumers.; Consumers' preferences.
Notes: Bibliography: p. 185-192.
Originally presented as the author's thesis, Ruhr-Universität Bochum.