Sport marketing
By: Bernard J. Mullin, Stephen Hardy, William A. Sutton.
Contributors: Hardy, Stephen, 1948-; Sutton, William Anthony, 1951-
Publisher: Human Kinetics Publishers
Published: 1993
Place of publication: Champaign, IL
Language: eng
Number of pages: 295
Subjects: Sports -- Marketing
Notes: Includes bibliographical references and index.