Winning in Asia, European style
Subtitle: market and nonmarket strategies for success
By: edited by Vinod K. Aggarwal.
Contributors: Aggarwal, Vinod K.
Publisher: Palgrave
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 290
Subjects: Export marketing -- Europe -- Management.; Export marketing -- Asia -- Management.; Strategic planning -- Europe.; Strategic planning -- Asia.; Corporations, European -- Asia -- Case studies.; Investments, European -- Asia -- Case studies.; Europe -- Foreign economic relations -- Asia.; Asia -- Foreign economic relations -- Europe.
Genres: Case studies.
Notes: Includes bibliographical references and index.