The Practice of advertising
By: edited by Norman A. Hart and James O'Connor.
Contributors: Hart, Norman A. 1930-; O'Connor, James, 1918-; CAM Foundation.; Institute of Marketing.
Edition: 2nd ed.
Publisher: Heinemann on behalf of the CAM Foundation and the Institute of Marketing
Published: 1983
Place of publication: London
Language: eng
Number of pages: 252
Subjects: Advertising -- Great Britain.
Notes: Previous ed., 1978.

Includes bibliographies and index.