How Asia Advertises
Subtitle: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
Publisher: Wiley; J. Wiley & Sons (Asia)
Published: June 6, 2002
Language: eng
Number of pages: 400
ISBN-13: 9780470820551
First sentence: THE category convention is to hold a mirror to life, a dangerous enough technique that breeds sameness and defeats indelible branding.