Innovation and strategy of online games
By: Jong H. Wi.
Edition: 1st ed.
Publisher: Imperial College Press; World Scientific Publishing Co Pte Ltd
Published: 2009
Place of publication: Hackensack, NJ
Language: eng
ISBN-13: 9781848163560
Subjects: Electronic games industry; Technological innovations
Notes: Includes bibliographical references and index.
Table of contents: title: Innovations in the game industry : online games versus offline games; title: Business models and corporate strategy; title: Virtual societies and economics of online games; title: The formation process of the Korean online game industry; title: Factors promoting growth of the online game industry; title: Global development and marketing strategies of Korean online games; title: International comparison of online game users.