The savvy author's guide to book publicity
Subtitle: a comprehensive resource - - from building the buzz to pitching the press
By: Lissa Warren
Publisher: Carroll & Graf
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 251
ISBN-13: 9780786712755
Subjects: Publicity; Marketing; Handbooks, manuals; Books; Advertising; Authors and publishers; Authorship; Mass media and publicity
Other titles: Guide to book publicity
Notes: Includes index.