Marketing research
By: Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.
Contributors: Gupta, Sunil, 1958-; Steckel, Joel H.
Publisher: Addison-Wesley
Published: 1998
Place of publication: Reading, MA
Language: eng
Number of pages: 780
Subjects: Marketing research.
Notes: Includes bibliographical references and indexes.