Radio, television, and film research
Subtitle: low cost methods for conducting programme evaluation
By: Rainer W.H. Kabel.
Series: Occasional paper ;; 23; Occasional paper (Asian Mass Communication Research and Information Centre) ;; 23.
Publisher: Asian Mass Communication Research and Information Centre
Published: 1987
Place of publication: Singapore
Language: eng
Number of pages: 43
Subjects: Radio audiences.; Television viewers.; Radio programs -- Evaluation.; Television programs -- Evaluation.; Motion pictures -- Evaluation.
Notes: Includes bibliographical references (p. 37-38).