Taking the measure of Channel One
Subtitle: the first year, Sept. 1990-June 1991 : <executive summary>
By: Jerome Johnston, Evelyn J. Brzezinski
Contributors: Brzezinski, Evelyn J
Publisher: Institute for Social Research, University of Michigan
Published: 1992
Place of publication: Ann Arbor, MI
Language: eng
Subjects: Channel One (Television program); Television in education -- United States; Television advertising and children -- United States
Notes: Cover title
Table of contents: value: Conceptualizing a study of channel one --; value: Strategy to study the effects --; value: Year of channel one shows --; value: Students watch and rate the shows --; value: What did students learn? --; value: Teachers' assessment of channel one --; value: Insights from an ethnography --; value: ITV coordinators' assessment of channel one --; value: Bottom line --; value: What's next?