New Product Screening
Subtitle: A Step-Wise Approach/Book and Disk
Edition: Har/Dsk edition
Publisher: Haworth Press
Published: April 1994
Language: eng
Format: Hardcover
Number of pages: 115
ISBN-13: 9781560244042
Subjects: Research & development management; Production & Operations Management; Evaluation; New Product Development; Business & Economics; Business / Economics / Finance; Product management; Business/Economics; New products; Marketing; Development - Business Development; Data processing
First sentence: Newcomers to new product development are often slow to recognize and, even more frequently, fail to follow any formal procedures for the systematic evaluation of new products or new product concepts.