Transcript proceedings
Subtitle: sharing opportunities and challenges around the world : ARF Sixth Annual Global Media Research Workshop, the Waldorf-Astoria, May 18-19, 1995.
Publisher: Advertising Research Foundation
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 387
Subjects: Advertising -- Research -- Congresses.; Mass media -- Research -- Congresses.; Advertising -- Effective frequency -- Congresses.; Advertising -- Interactive multimedia -- Congresses.; Television viewers -- Research -- Congresses.
Genres: Congresses.
Other titles: Sharing opportunities and challenges around the world; ARF sixth annual global media research workshop
Notes: Includes bibliographical references.