Marketing channel strategy
By: Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business
Contributors: Palmatier, Robert W.; Ansary, Adel I.
Edition: Eigth Edition.
Publisher: Pearson
Published: 2015
Place of publication: Boston
Language: eng
Number of pages: 466
ISBN-13: 9780133357080
Subjects: Marketing channels
Work titles: Marketing channels
Table of contents: title: Understanding channel strategies; title: End-user analysis : segmenting and targeting; title: Channel analysis : auditing marketing channels; title: Make versus buy channel analysis; title: Designing channel structures and strategies; title: Retailing structures and strategies; title: Wholesaling structures and strategies; title: Franchising structures and strategies; title: Cannel power; title: Managing channel conflict; title: Managing channel relationships.