A dynamic marketing program for new convenience brands
By: Matti Urrila ; [translated from the Finnish by Jaako Railo].
Series: Publications of the Helsinki Research Institute for Business Economics ; no. 41
Publisher: s.n.]
Published: 1975
Place of publication: [s.l
Language: eng; fin
Number of pages: 96
Subjects: Marketing.; New products.; Demand functions (Economic theory) -- Mathematical models.
Notes: Bibliography: p. 94-96.