Character merchandising.
Contributors: Mintel International Group.
Series: Mintel marketing intelligence special report
Publisher: Mintel International Group
Published: 1996
Place of publication: London
Language: eng
Number of pages: 119
Subjects: Characters and characteristics -- Marketing -- Statistics.; Collectibles -- Marketing -- Statistics.; Market surveys -- Great Britain.; Consumerbehavior -- Great Britain -- Statistics.; Child consumers -- Great Britain.
Notes: Includes index.