Planning the advertising campaign
Subtitle: player's manual
By: [by] John R. G. Jenkins [and] Jay Jehiel Zif.
Contributors: Zif, Jay Jehiel, joint author.
Publisher: Macmillan
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 171
Subjects: Advertising campaigns.; Dairy products -- Marketing -- Case studies.
Notes: Bibliography: p. 127-128.
"A Creative Studies simulation."