Sell the Brand First
Subtitle: How to Sell Your Brand and Create Lasting Customer Loyalty
Publisher: McGraw-Hill
Published: May 16, 2006
Language: eng
Number of pages: 256
ISBN-13: 9780071470421
Description: "Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method - a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations."--Jacket.