EEG response to advertisements in print and broadcast media
By: by Roland T. Rust, Linda L. Price and V. Kumar
Contributors: Price, Linda L; Kumar, V
Series: Report / Marketing Science Institute -- no. 85-111
Publisher: Marketing Science Institute
Published: 1985
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Advertising -- Psychological aspects; Electroencephalography
Notes: "December 1985."

"Marketing Science Institute, Research Program, Working paper"--Cover

Bibliography: p. 24-27