The venture imperative
Subtitle: a new model for corporate innovation
By: Heidi Mason, Tim Rohner.
Contributors: Rohner, Tim, 1961-
Publisher: Harvard Business School Press
Published: 2002
Place of publication: Boston, Mass
Number of pages: 358
Subjects: Venture capital.; Technological innovations -- Finance.
Table of contents: title: Laying the foundation for innovation. The venture imperative, a new model for corporate innovation; title: The fear of venturing, shedding the misconceptions; title: Battling corporate antibodies, prescriptions for success; title: Building the business of building businesses, creating the VBO; title: A guide for venturing. Stage 1, the venture vision : validating the concept; title: Stage 2, the alpha offering : building while planning; title: Stage 3, the beta offering : testing the waters; title: Stage 4, the market offering : calibrating and expanding; title: Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO; title: Corporate venturing, a new context for value.