Beyond the basics
Subtitle: research-based rules for Internet retailing advantage
By: edited by Donna L. Hoffman & Thomas P. Novak.
Contributors: Hoffman, Donna L.; Novak, Thomas P.
Publisher: eLab Press/Sloan Center for Internet Retailing, Owen Graduate School of Management, Vanderbilt Univ.
Published: 2005
Place of publication: Nashville, TN
Language: eng
Number of pages: 173
Subjects: Internet marketing.; Electronic commerce -- Management.; Consumer behavior -- Research.; Internet.
Notes: Includes bibliographical references.