Pre test market research
Subtitle: transcript proceedings : an ARF Midwest Workshop, Hyatt Regency O'Hare, Chicago, June 2, 1988.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York, NY (3 East 54th St., New York 10022-3180)
Language: eng
Number of pages: 156
Subjects: New products -- Marketing -- Research -- Congresses.