International Marketing Strategy CIM Coursebook 03/04
Subtitle: (CIM Workbooks 2003/04 Editions)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: July 30, 2003
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780750659642
Subjects: International business; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Designed / suitable for UK vocational qualifications
First sentence: The International Marketing Strategy component of the Diploma in Marketing has two concise objectives: 1. To enable students to acquire expertise in developing marketing strategies for countries other than their own and thereby to extend their range of marketing understanding.