Advertising
By: [by] John S. Wright [and] Daniel S. Warner. With a foreword by Norman H. Strouse and chapter headpieces by Irwin Caplan.
Contributors: Warner, Daniel S., joint author.
Edition: 2d ed.
Publisher: McGraw-Hill
Published: 1966
Place of publication: New York
Language: eng
Number of pages: 651
Subjects: Advertising.
Notes: Includes bibliographies.