The marketing of generic drugs
Subtitle: a guide to counter-strategies  for the technology intensive pharmaceutical companies
By: Barrie G. James.
Publisher: Associated Business Press; Assoc. Business P
Published: 1981
Place of publication: London
Language: eng
Number of pages: 211
Subjects: Drugs -- Generic substitution.; Drugs -- Marketing.; Pharmaceutical industry.
Notes: Includes index.

Bibliography: p. 196-202.