The golden crossroads
Subtitle: multidisciplinary findings for business success from the worlds of fine arts, design and culture
By: Marco Bevolo
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230224186
Description: "The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Introduction * New Approaches to Experiencing Culture * The Art of Relationships: From Customer to Art Community * Brave New World: From Miami, a New Wave of Collectors * The Emergence of China in the Art World * Collections Core: When Passion Drives Investment * How Art and Culture Teach Marketing how to Market * Promising Promiscuity: Tomorrow's Cultural Charity * Conclusion Introduction * New Approaches to Experiencing Culture * The Art of Relationships: From Customer to Art Community * Brave New World: From Miami, a New Wave of Collectors * The Emergence of China in the Art World * Collections Core: When Passion Drives Investment * How Art and Culture Teach Marketing how to Market * Promising Promiscuity: Tomorrow's Cultural Charity * Conclusion.