A study of the revitalization of mass packaged consumer goods
By: Roberta N. Clarke
Contributors: Harvard University. Graduate School of Business Administration
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1978
Place of publication: Boston]
Language: eng
Number of pages: 350
Subjects: Product management; Brand name products
Notes: Error in imposition of pages: chapter 8 follows chapter 9.

Thesis--Harvard University. Graduate School of Business Administration.

Includes bibliographical references.