Marketing metrics and financial performance
By: Donald R. Lehmann, David J. Reibstein.
Contributors: Reibstein, David J.
Series: Relevant knowledge series
Publisher: Marketing Science Institute
Published: 2006
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 92
ISBN-13: 9780965711470
Subjects: Marketing research; Performance -- Measurement; Marketing; Statistieken; Prestaties
Notes: Includes bibliographical references (p. 69-73)