Managing New Product and Process Development
Subtitle: Text and Cases
Publisher: Free Press
Published: December 10, 1992
Language: eng
Format: Hardcover
Number of pages: 896
ISBN-13: 9780029055175
Subjects: Business competition; Production & quality control management; Research & development management; Development - Business Development; Entrepreneurship; Management - General; Business & Economics / Marketing / General; New Product Development; Business / Economics / Finance; Case studies; Management; New products; Product management; Production planning; Business/Economics
First sentence: This chapter introduces product development as a central focus of competition in the 1990s.