Packaging baseball
Subtitle: how marketing embellishes the cultural experience
By: Mathew J. Bartkowiak and Yuya Kiuchi
Contributors: Kiuchi, Yuya
Publisher: McFaraland & Co.
Published: 2012
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 206
ISBN-13: 9780786461325
Subjects: Social aspects; Baseball; Major League Baseball (Organization); Management; Economic aspects
Description: "This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing as a global game. "--Provided by publisher.
Notes: Includes bibliographical references and index.