Zhongguo dian shi mei jie zeng zhi li tong lun
Subtitle: dian shi yu le nei rong chan pin duo yuan jia zhi ti xi de zeng zhi guan li
By: Zhou Xiao zhu
Edition: Di 1 ban
Publisher: Hunan da xue chu ban she; Zong jing xiao Hunan Sheng xin hua shu dian
Published: 2004
Place of publication: Changsha
Language: chi
Number of pages: 141
Subjects: Television broadcasting; Management
Other titles: Dian shi yu le nei rong chan pin duo yuan jia zhi ti xi de zeng zhi guan li 
Notes: Includes bibliographical references (p. 133-139).

Abstract also in English.