Retail fashion promotion and advertising
By: Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.
Contributors: Spoone, Janice Harrison.; Greenwald, Herbert, 1912-
Publisher: Macmillan; Maxwell Macmillan Canada
Published: 1992
Place of publication: New York; Toronto
Language: eng
Number of pages: 354
Subjects: Advertising -- Fashion.; Fashion merchandising.; Sales promotion.
Notes: Includes bibliographical references and index.