What industrial marketing management should know about long range planning.
Contributors: American Marketing Association. Industrial Marketing Division.; American Marketing Association. Cleveland Chapter.
Published: 1966
Place of publication: [Cleveland
Language: eng
Number of pages: 94
Subjects: Planning -- Congresses.; Marketing -- Management -- Congresses.
Notes: At head of title: American Marketing Association. Industrial Division. Annual Seminar.

"Hosted by the Cleveland Chapter of the American Marketing Association, Cleveland, Ohio, March 31-April 1, 1966."