Tourism and hospitality marketing
Subtitle: a global perspective
By: Simon Hudson
Publisher: SAGE
Published: 2008
Place of publication: Los Angeles; London
Language: eng
Format: [electronic resource] :
Number of pages: 467
ISBN-13: 9781849204880; 9781412946872; 9781412946865
Subjects: Hospitality industry; Industries; Marketing; Hospitality, Travel & Tourism; Tourism; BUSINESS & ECONOMICS
Description: . With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations. Tourism and Hospitality Marketing is accompanied by a website that offers.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: COVER; CONTENTS; PREFACE; Geographical Index of Cases; 1 THE GLOBAL TOURISM MARKETING ENVIRONMENT; 2 CONSUMER BEHAVIOUR; 3 DEVELOPING A MARKETING PLAN; 4 MARKETING RESEARCH; 5 THE TOURISM AND HOSPITALITY PRODUCT; 6 PRICING; 7 DISTRIBUTION; 8 MARKETING COMMUNICATIONS: THE ROLE OF ADVERTISING AND SALES PROMOTIONS; 9 MARKETING COMMUNICATIONS: PUBLIC RELATIONS, PERSONAL SELLING, DIRECT MARKETING, AND WORD OF MOUTH; 10 INTERNET MARKETING; 11 PROVIDING SERVICE QUALITY THROUGH INTERNAL MARKETING; 12 DESTINATION MARKETING; 13 CONTEMPORARY ISSUES IN TOURISM AND HOSPITALITY MARKETING; INDEX; CREDITS;