Exploring advertising.
By: Edited by Otto Kleppner [and] Irving Settel.
Contributors: Settel, Irving, joint comp.
Publisher: Prentice-Hall
Published: 1969
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 328
Subjects: Advertising -- Addresses, essays, lectures.; Advertising -- United States -- Addresses, essays, lectures.
Description: viii, 328 p. 23 cm
Notes: Bibliographical footnotes.