Small business management
Subtitle: launching & growing entrepreneurial ventures
By: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
Contributors: Petty, J. William, 1942- author; Hoy, Frank, author; Palich, Leslie E., author
Edition: Instructor's edition.
Publisher: Cengage Learning
Published: 2014
Place of publication: Madison, OH
Language: eng
Number of pages: 817
ISBN-13: 9781133187769
Subjects: Small business; Management; Petites et moyennes entreprises; Gestion
Notes: Includes bibliographical references and index.
Table of contents: title: Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life; title: Integrity and ethics : foundations for success in small business.; title: Part 2. Starting from scratch or joining an existing business. Starting a small business; title: Franchises and buyouts; title: The family business.; title: Part 3. Developing the new venture business plan. The business plan : visualizing the dream; title: The marketing plan; title: The organizational plan : teams, legal structures, alliances, and directors; title: The location plan; title: Understanding a firms financial statements; title: Forecasting financial requirements; title: A firm's sources of financing; title: Planning for the harvest.; title: Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships; title: Product development and supply chain management; title: Pricing and credit decisions; title: Promotional planning; title: Global opportunities for small business.; title: Part 5. Managing growth in the small business. Professional management and the small business; title: Managing human resources; title: Managing operations; title: Managing the firms assets; title: Managing risk in the small business.