Sex stereotyping in advertising
Subtitle: an annotated bibliography
By: by Alice E. Courtney and Thomas W. Whipple.
Contributors: Whipple, Thomas W.
Series: Special report / Marketing Science Institute; Report / Marketing Science Institute ;; no. 80-100; Report (Marketing Science Institute) ;; no. 80-100.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 96
Subjects: Sex role in advertising -- Bibliography.; Stereotype (Psychology) in advertising -- Bibliography.