Global public relations
Subtitle: spanning borders, spanning cultures
By: edited by Alan Freitag and Ashli Quesinberry Stokes.
Contributors: Freitag, Alan.; Stokes, Ashli Quesinberry.
Publisher: Routledge
Published: 2008
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415448147; 9780415448154
Subjects: Public relations -- Cross-cultural studies; Intercultural communication; Culture and globalization
Genres: Cross-cultural studies.
Notes: Includes bibliographical references and index.
Table of contents: title: Common ground; title: Evolution of the profession; title: Theories and methods; title: Comparative cultural metrics; title: Cultural comparisons; title: State of the profession; title: South and Southeast Asia; title: China, Japan, and South Korea; title: The Middle East; title: Sub-Saharan Africa; title: Latin America; title: Central and Eastern Europe; title: Western Europe and legacy countries; title: Emerging global trends.