From brand vision to brand evaluation
Subtitle: the strategic process of growing and strengthening brands
By: Leslie de Chernatony
Edition: 2nd ed
Publisher: Butterworth-Heinemann
Published: 2006
Place of publication: Oxford
Language: eng
Number of pages: 318
Subjects: Brand name products; Trademarks; Product management
Notes: Previous ed.: 2001

Includes bibliographical references and index