Sales & pitch letters for busy people
Subtitle: time-saving, money-making, ready-to-use letters for any prospect
By: by George Sheldon.
Publisher: Career Press
Published: 2007
Place of publication: Franklin Lakes, NJ
Language: eng
ISBN-13: 9781564149527
Subjects: Sales letters -- Handbooks, manuals, etc; Advertising copy -- Handbooks, manuals, etc; Electronic mail messages -- Handbooks, manuals, etc; Facsimile transmission -- Handbooks, manuals, etc; Internet marketing -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Other titles: Sales and pitch letters for busy people
Notes: Includes index.
Table of contents: title: What are sales and pitch letters?; title: Basic parts of letters; title: Formatting basics; title: Elements of good written communications; title: Rules you cannot break; title: Improving your prose; title: Making your letters better; title: Direct selling letters; title: Arranging appointments; title: Follow up letters; title: Sales letters to customers; title: Pitch letters; title: Special sales, pitch, and marketing documents; title: Incorporating technology; title: E-mail, faxes, and other electronic delivery; title: Using mail merge, contact managers, and other automated systems.