Marketing essentials
Subtitle: mastering concepts and practices
By: William F. Schoell, Joseph P. Guiltinan ; with Laura Valvatne.
Contributors: Guiltinan, Joseph P.; Valvatne, Laura.; Schoell, William F.
Publisher: Allyn and Bacon
Published: 1993
Place of publication: Boston
Language: eng
Number of pages: 562
Subjects: Marketing
Notes: Includes bibliographical references and index.
Rev. ed. of: Marketing. 5th ed. 1991.