Startup
Subtitle: a Silicon Valley adventure
By: Jerry Kaplan.
Publisher: Houghton Mifflin
Published: 1995
Place of publication: Boston
Language: eng
Format: Hardcover
Number of pages: 322
Subjects: Kaplan, Jerry; GO Corporation -- History; Computer industry -- California -- Santa Clara Valley (Santa Clara County); Entrepreneurship -- United States -- Case studies; Pen-based computers -- History
Genres: Case studies.
Description: Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea.

Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.
Notes: Includes index.