Museumsmarketing
Subtitle: Ziele, Strategien, Massnahmen : mit einer Analyse der Hamburger Kunsthalle
By: Anne Koch
Series: Schriften zum Kultur- und Museumsmanagement
Publisher: Transcript
Published: 2002
Place of publication: Bielefeld
Language: ger
Number of pages: 265
Subjects: Art museums; Management; Hamburger Kunsthalle
Notes: Originally presented as the author's thesis (doctoral)--Universität Lüneburg, 2001.

Includes bibliographical references (p. [255]-265).