Cases in marketing of services
Subtitle: an international collection
By: Arthur Meidan, Luiz Moutinho.
Contributors: Moutinho, Luiz.
Publisher: Addison-Wesley Pub. Co.
Published: 1993
Place of publication: Wokingham, England; Reading, Mass
Language: eng
Number of pages: 304
Subjects: Marketing -- Case studies.; Service industries -- United States -- Marketing -- Case studies.; Service industries -- Europe -- Marketing -- Case studies.; Financial services industry -- Case studies.; Tourism -- Marketing -- Case studies.; Medical care -- Marketing -- Case studies.
Notes: Includes index.