Profitable service marketing
By: Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida.
Contributors: Scheuing, Eberhard E. 1939-; Gaida, Kathleen A.
Publisher: Dow Jones-Irwin
Published: 1986
Place of publication: Homewood, Ill
Language: eng
Number of pages: 303
Subjects: Service industries -- Marketing.; Service industries -- United States -- Marketing.
Notes: Includes bibliographies and index.