Taking technology to the market
Subtitle: a guide to the critical success factors in marketing technology
By: by Ian Linton
Publisher: Gower
Published: 2012
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9781409435952; 9781409435969
Subjects: Marketing; High technology industries; High technology; New products
Notes: Includes bibliographical references and index.
Table of contents: title: Position the company; title: Understand your customers; title: Develop a long-term product strategy; title: Offer a customer-focused service strategy; title: Operate a flexible pricing strategy; title: Broaden capability through collaboration; title: Make knowledge a differentiator; title: Manage the market; title: Develop effective channels to market; title: Maintain a culture of innovation; title: Make it easy to do business; title: Manage the sales cycle; title: Enhance marketing management.