A master class in brand planning
Subtitle: the timeless works of Stephen King
By: edited by Judie Lannon, Merry Baskin
Contributors: Lannon, Judie; Baskin, Merry
Publisher: John Wiley & Sons
Published: 2007
Place of publication: Chichester, West Sussex, England; Hoboken, NJ
Language: eng
Number of pages: 351
ISBN-13: 9780470517918
Subjects: Branding (Marketing) -- Management; New products; Brand name products; Advertising -- Management; Marketing research
Notes: A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners

Includes bibliographical references and index