1993 Ama Educators' Proceedings
Subtitle: Enhancing Knowledge Development in Marketing (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Contributors: Peter R. Dickson (Editor)
Publisher: Amer Marketing Assn
Published: September 1993
Language: eng
Format: Paperback
ISBN-13: 9780877572428
Subjects: Marketing Research; Business/Economics