Direct marketing, direct selling, and the mature consumer
Subtitle: a research study
By: James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko.
Contributors: Caballero, Marjorie J.; Chonko, Lawrence B.
Publisher: Quorum Books
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 222
Subjects: Direct marketing.; Direct selling.; Older consumers.
Notes: Includes bibliographical references.