Backward framing through memory reconstruction
By: Kathryn A. Braun, Gerald Zaltman
Contributors: Zaltman, Gerald; Marketing Science Institute
Series: Report -- no. 98-109; Report (Marketing Science Institute) -- no. 98-109
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Consumer behavior; Marketing research; Advertising -- Psychological aspects; Recollection (Psychology)
Notes: "Working Paper."

"May 1998."

Includes bibliographical references (p. 37-42)