Introduction to marketing management
Subtitle: text and cases
By: Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
Contributors: Scott, James Dacon, joint author.; Warshaw, Martin R., joint author.
Edition: 3d ed.
Publisher: R. D. Irwin; Richard D. Irwin
Published: 1977
Place of publication: Homewood, Ill
Language: eng
Number of pages: 755
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and indexes.