Managing Negative Word-of-Mouth on Social Media Platforms
Subtitle: The Effect of Hotel Management Responses on Observers’ Purchase Intention
Publisher: Springer Gabler
Published: Jun 16, 2016
Format: paperback
Number of pages: 253
ISBN-13: 9783658139971
Notes: Source title: Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention (Innovatives Markenmanagement)