Service excellence
Subtitle: marketing's impact on performance.
Contributors: American Marketing Association.
Series: Proceedings series; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 188
Subjects: Marketing -- United States -- Congresses.; Customer services -- Congresses.; Service industries -- United States -- Congresses.
Notes: Includes bibliographical references.
Papers from the 8th Annual Services Marketing Conference held Oct. 22-25, 1989, in San Francisco, Calif.