Comportamento del consumatore
Subtitle: teoria e casi di studio
By: Luca Petruzzelli, Jean-Charles Chebat
Contributors: Chebat, Jean-Charles
Publisher: Pearson
Published: 2010
Place of publication: Milano; Torino
Language: ita
Number of pages: 294
ISBN-13: 9788871926018
Subjects: Consumatori; Comportamento