Strategic, Organizational, and Managerial Impacts of Business Technologies
Publisher: Quorum Books; Quorum
Published: March 30, 2000
Language: eng
Format: Hardcover
Number of pages: 144
ISBN-13: 9781567202441
Subjects: Computing and Information Technology; Organizational theory & behaviour; Management; Technological Change (Management); Business & Economics; Business / Economics / Finance; Technological innovations; Business/Economics; Management - General; Information Management; Management Information Systems; Computers / Personal Computers & Microcomputers / General; Information technology
First sentence: Contrary to historical perspectives of whether to adopt new technologies, the appropriate question of today's business environment is "What happens if you do not implement new technologies in the marketing organization?"