Banking redefined
Subtitle: how superregional powerhouses are reshaping financial services
By: John Spiegel, Alan Gart, Steven Gart.
Contributors: Gart, Alan.; Gart, Steven.
Series: A Bankline publication
Publisher: Irwin
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 496
Subjects: Banks and banking -- United States.; Bank mergers -- United States.; Banking law -- United States.
Description: As competition increases, the relevance of banks and their share of the entire U.S. financial system is declining. Banks have moved from a majority to a minority position in the financial marketplace. The ultimate success or failure of banks will rest on their ability to relate meaningfully to the consuming public. Banking Redefined explores the major problems and challenges facing the banking industry and their impact on the bank franchise.

Banking Redefined begins with a review of the major changes in the banking industry and how certain banks were able to expand their franchises to a SuperRegional level. It discusses risks these banks took in developing the opportunities that played major roles, and how they viewed certain situations - what some banks saw as a threat, others viewed as life saving.

Banking Redefined provides an important review of in-depth commentary on the rise of the SuperRegionals, a new picture of this ever changing industry, possibilities of the future and how to make the transition, case studies of best and most notable SuperRegionals, and bank's changing franchises.
Notes: Includes bibliographical references and index.