Value-Added Public Relations
Subtitle: The Secret Weapon of Integrated Marketing
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 11, 1999
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780844234120
Subjects: Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Public Relations; Advertising & Promotion; Journalism; Business & Economics / Public Relations; Communication in marketing
First sentence: INTEGRATED MARKETING COMMUNICATIONS (IMC) IS THE MARKETING concept of the 1990s.