Language as commodity
Subtitle: global structures, local marketplaces
By: edited by Peter K.W. Tan and Rani Rubdy.
Contributors: Rubdy, Rani.; Tan, Peter K. W.
Publisher: Continuum
Published: 2008
Place of publication: London; New York
Language: eng
Number of pages: 228
ISBN-13: 9781847064226; 9781847064233
Subjects: Language and languages -- Economic aspects; Language and languages -- Political aspects; Language and culture; Language spread; Communication, International
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction / Peter K.W. Tan and Rani Rubdy; title: Dimensions of globalization and applied linguistics / Paul Bruthiaux; title: Linguistic instrumentalism in Singapore / Lionel Wee; title: The commodification of Malay : trading in futures / Lubna Alsagoff; title: Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon; title: Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin; title: Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas; title: The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan; title: English in India : the privilege and privileging of social class / Rani Rubdy; title: Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang; title: Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu; title: On the appropriateness of the metaphor of LOSS / David Block; title: The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.