Social media marketing
Subtitle: an hour a day
By: Dave Evans
Series: Serious skills; Serious skills
Publisher: Wiley
Published: 2008
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 409
ISBN-13: 9780470344026
Subjects: Marketing; Social marketing; Soziomarketing; Soziales Netzwerk; Social media
Notes: Includes index.
Table of contents: title: Part I The foundation of social media - Backlash; title: The marketer's dilemma; title: What is social media?; title: Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web; title: Week 2: The social feedback cycle; title: Week 3: Touchpoint analysis; title: Week 4: Influence and measurement; title: Part III Month 2: Social media channels - Week 1: Build a social media campaign; title: Week 2: Social platforms; title: Week 3: Social content: multimedia; title: Week 4: Social content: reviews, ratings, and recommendations; title: Week 5: Social interactions; title: Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI; title: Week 2: Present your social media plan.