Advertising outdoors
Subtitle: watch this space!
By: David Bernstein.
Publisher: Phaidon
Published: 1997
Place of publication: London
Language: eng
Number of pages: 240
Subjects: Advertising, Outdoor -- History -- Pictorial works; Advertising, Outdoor -- Pictorial works; Posters -- History -- Pictorial works; Posters -- Pictorial works; Commercial art; Advertising, Outdoor; Publicité extérieure -- Histoire -- Ouvrages illustrés; Publicité extérieure -- Ouvrages illustrés; Affiches -- Histoire -- Ouvrages illustrés; Affiches -- Ouvrages illustrés
Genres: Pictorial works.
Other titles: Watch this space!
Description: Bernstein focuses on the history and development of outdoor advertising, looking at the rise of 'commerical art', the growth of advertising as a discipline and an industry, and the role that it plays in modern life.
Notes: Includes index.
Table of contents: title: Art and advertising; title: Advertising develops; title: Poster rules; title: The creative challenge; title: The strengths of outdoor; title: Images and words; title: Brand and consumer; title: Beyond the billboard; title: The future.