Managing and marketing radical innovations
Subtitle: marketing new technology
By: Birgitta Sandberg.
Series: Routledge studies in innovation, organization and technology -- 8
Publisher: Routledge
Published: 2008
Place of publication: Abingdon [England]; New York, NY
Language: eng
ISBN-13: 9780415433075; 9780203930489
Subjects: Technological innovations -- Marketing; Technological innovations -- Management; New products
Notes: Includes bibliographical references and index.