Competing for markets
Subtitle: growth strategies for SMEs
By: Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan.
Contributors: Lim, Guan Hua.; Tan, Soo Jiuan.
Publisher: McGrawhill
Published: 2002
Place of publication: Singapore; New York
Language: eng
Number of pages: 182
Subjects: Small business -- Asia, Southeastern.; Small business -- Asia, Southeastern -- Case studies.; Business planning -- Asia, Southeastern.; Business planning -- Asia, Southeastern -- Case studies.; Marketing -- Asia, Southeastern.; Marketing -- Asia, Southeastern -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [168]-174) and index.