Supercorp
Subtitle: how vanguard companies create innovation, profits, growth, and social good
By: Rosabeth Moss Kanter.
Edition: 1st ed.
Publisher: Crown Business
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 322
ISBN-13: 9780307382351
Subjects: Social responsibility of business; Corporations -- Social aspects; Social responsibility of business; Corporations -- Social aspects
Description: Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
Notes: Includes bibliographical references (p. 275-303) and index.