International business case studies for the multicultural marketplace
By: Robert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
Contributors: Moran, Robert T., 1938-; Braaten, David O.; Walsh, John Edward, 1927-
Series: The Managing cultural differences series
Publisher: Gulf Pub. Co.
Published: 1994
Place of publication: Houston
Language: eng
Number of pages: 416
Subjects: International business enterprises -- Management -- Case studies.; Industrial management -- Social aspects -- Case studies.; Intercultural communication -- Case studies.
Notes: Includes bibliographical references and index.