畅销书理论与实践
Subtitle: Theory and practice of bestsellers
By: Zhang Wenhong zhu
Edition: Di 1 ban.
Series: Chu ban chuan bo wen hua cong shu
Publisher: Zhong guo chuan mei da xue chu ban she
Published: 2011
Place of publication: Beijing
Language: chi
Number of pages: 273
ISBN-13: 9787565700347
Subjects: Best sellers; Books and reading; Publishers and publishing; Bibliography; Popular literature; History and criticism; Chang xiao shu; Yan jiu
Other titles: Chang xiao shu li lun yu shi jian; Theory and practice of bestsellers
Notes: English parallel title from cover.

Includes bibliographical references (page 271).