Spending advertising money
Subtitle: an introduction to media planning, media buying and the uses of media research
By: [by] Simon Broadbent.
Edition: Completely revised 2nd ed.
Publisher: Business Books
Published: 1975
Place of publication: London
Language: eng
Number of pages: 368
Subjects: Advertising media planning.; Advertising -- Costs.; Advertising -- Research.
Notes: Includes bibliographical references and index.