Building a housewife's paradise
Subtitle: gender, politics, and American grocery stores in the twentieth century
By: Tracey Deutsch.
Publisher: University of North Carolina Press
Published: 2010
Place of publication: Chapel Hill
Language: eng
ISBN-13: 9780807833278
Subjects: Supermarkets -- United States -- History -- 20th century; Grocery trade -- Social aspects -- United States -- History -- 20th century; Grocery shopping -- Social aspects -- United States -- History -- 20th century; Women consumers -- United States -- History -- 20th century
Notes: Includes bibliographical references and index.
Table of contents: title: Women and the social politics of food procurement; title: Small stores, big business: the rise of chain store groceries, 1914-1933; title: The changing politics of mass consumption, 1910-1940; title: Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950; title: Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945; title: Winning the home front: gender and grocery stores during world war II; title: Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.