National Cultures and International Competition
Subtitle: The Experience of Schering AG, 18511950 (Cambridge Studies in the Emergence of Global Enterprise)
Publisher: Cambridge University Press
Published: October 7, 2002
Language: eng
Format: Hardcover
Number of pages: 412
ISBN-13: 9780521814812
Subjects: Business competition; Economic history; 20th century; c 1800 to c 1900; Pharmaceutical industry; History; Social Science; History - General History; Sociology; Germany; Reference; Europe - General; Infrastructure; History / Europe / General; Drugs; Schering AG
First sentence: This is the story of the first hundred years of Schering AG, a well-known German pharmaceutical company with a leading position in hormone therapy and diagnostic imagery.
Description: "This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950. The book traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. As the title implies, the book also tries to put this history in the context of Schering's changing - and for the most part increasingly hostile - political, social, and economic environment, which formed the context for the company's efforts to organize its personnel, develop its research and production capacity, and to internationalize its business.

The author argues that the evolution of Germany's system of corporate governance did not keep up with that country's ability to make technical innovations and actually hindered Germany's ability to respond to the business challenges following World War I."--Jacket.