CRISP
Subtitle: Customer Response-based Iterative Segmentation Procedures for response modeling in direct marketing
By: Wayne S. DeSarbo and Venkatram Ramaswamy
Contributors: Ramaswamy, Venkatram
Series: Report -- no. 94-102; Report (Marketing Science Institute) -- no. 94-102
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Direct selling; Consumer behavior -- Mathematical models
Notes: "Technical working paper."

"March 1994."

Includes bibliographical references (p. 26-27)