Industrial tourism
Subtitle: opportunities for city and enterprise
By: by Alexander H.J. Otgaar ... [et al.].
Contributors: Otgaar, Alexander H. J.
Series: EURICUR series
Publisher: Ashgate
Published: 2010
Place of publication: Burlington, VT
Language: eng
Number of pages: 229
ISBN-13: 9781409402206; 9781409402213
Subjects: Industrial tours; Industrial relations; Tourism -- Industrial capacity; Tourism -- Political aspects; Tourism -- Government policy
Description: Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companaies with ambitions in this field--Cover.
Notes: Includes index.