Up Against the Retail Giants
Subtitle: Targeting Weaknesses - Gaining an Edge
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: November 22, 2004
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780324233087
Subjects: Domestic trade & commerce; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; General; Management - General; Marketing - General; Business & Economics / Marketing / General; Industries - Service Industries; Management; Marketing; Retail trade; Small business; Stores, Retail
First sentence: A retail establishment must have distinguishing features that will enable consumers to identify it as well as be attracted to it.