Techno Politics in Presidential Campaigning
Subtitle: New Voices, New Technologies, and New Voters
By: edited by John Allen Hendricks and Lynda Lee Kaid
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 245
ISBN-13: 9780415879781; 9780415879798; 9780203851265
Subjects: Digital media; Technological innovations; Election; Mass media; Presidents; Political campaigns; Communication in politics
Description: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
Notes: Includes bibliographical references and index.