Strategien erfolgreicher Produktgestaltung
Subtitle: Individualisierung und Standardisierung
By: Rainer Mayer.
Publisher: Deutscher Universitäts Verlag
Published: 1993
Place of publication: Wiesbaden
Language: ger
Number of pages: 324
Subjects: Product management.; Strategic planning.
Notes: Includes bibliographical references (p. [271]-324).
"DUV Wirtschaftswissenschaft"--P. 4 of cover.
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1992.