Workshop in "educating the effective marketing decision makers", Barcelona, 30 June-3rd July 1976.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1976
Place of publication: Amsterdam, Netherlands
Language: eng
Number of pages: 251
Subjects: Marketing -- Study and teaching -- Congresses.; Marketing research -- Study and teaching -- Congresses.; Marketing executives -- Training of -- Congresses.
Notes: Includes bibliographies.