Técnicas de medición de la eficacia publicitaria
By: A. Beerli y J.D. Martín.
Contributors: Martín, J. D.
Edition: 1a ed.
Series: Ariel economía
Publisher: Editorial Ariel
Published: 1999
Place of publication: Barcelona
Language: spa
Number of pages: 220
Subjects: Advertising campaigns -- Evaluation.
Notes: Includes bibliographical references (p. 201-214).