A laboratory comparison of two methods of optimal new product concept generation
Subtitle: toward validation
By: D. Sudharshan
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1028; BEBR faculty working paper -- no. 1028.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1984
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 29
Notes: Includes bibliographical references (p. [1-3]).