The role of E-services in the transition from the product focus to the service focus in the printing business
Subtitle: case Lexmark
By: Esko Penttinen, Timo Saarinen, Pekka Sinervo
Contributors: Saarinen, Timo; Sinervo, Pekka
Publisher: IGI Global
Published: 2009
Place of publication: [Hershey, Pa.]
Language: eng
Format: [electronic resource] :
Number of pages: 165
ISBN-13: 9781441600400
Subjects: Commerce; Marketing; General; Sales & Selling; Case studies; BUSINESS & ECONOMICS; Computer printer industry; Technological innovations; Economic aspects; Inc Lexmark International; Information technology
Notes: Includes bibliographical references (p. 165).

Description based on print version record.