The reality of global brands
Subtitle: cases and strategies for successful management of international brands
By: Graham Hankinson and Philippa Cowking.
Contributors: Cowking, Philippa, 1947-
Series: Marketing for professionals; McGraw-Hill marketing for professionals series.
Publisher: McGraw-Hill
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 258
Subjects: Brand name products -- Management.; Brand name products -- Management -- Case studies.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and index.
"Published in association with the Marketing Society"--Cover.