Tweets from the Campaign Trail
Publisher: Peter Lang International Academic Publishers
Published: 2016
Language: eng
Number of pages: 273
ISBN-13: 9783631670095; 9783653061680
Description: Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.
Notes: Knowledge Unlatched 101517 KU Select 2017: Backlist Collection

English.