Predictive analytics for marketers
Subtitle: using data mining for business advantage
By: Barry Leventhal
Published: 2018
Language: eng
Number of pages: 251
ISBN-13: 9780749479930
Copyright date: 2018
Subjects: Consumer behavior; Marketing research; Data mining
Description: "Comprehensive and global in its outlook, Predictive Analytics for Marketers contains case studies, expert contributions and examples ranging from financial services to telecoms and the retail sector. Written by one of the most influential practitioners in this field, the book shows the unique opportunities available when past data patterns are translated into accurate predictions and tangible business results"--
Notes: Includes bibliographical references and index.
Table of contents: title: How can predictive analytics help your business?; title: Using data mining to build predictive models; title: Managing the data for predictive analytics; title: The analytical modelling toolkit; title: Software solutions for predictive analytics; title: Predicting customer behaviour using analytical models; title: Predicting lifetimes : from customers to machines; title: How to build a customer segmentation; title: Accounts, baskets, citizens or businesses : applying predictive analytics in various sectors; title: From people to products : using predictive analytics in retail; title: How to benefit from social network analysis; title: Testing the benefits of predictive models and other marketing effects; title: Top tips for gaining business value from predictive analytics.