From brainwave to business
Subtitle: how to turn your brilliant idea into a successful start-up
By: Celia Gates
Publisher: Pearson
Published: 2010
Place of publication: Harlow, England; New York
Language: eng
ISBN-13: 9780273744054
Subjects: Entrepreneurship; New business enterprises; New products; Inventions
Notes: Includes index.
Table of contents: title: How to generate new ideas; title: What to do with a brilliant brainwave; title: How to develop your brainwave further; title: How to secure your intellectual property; title: Publicly disclosing your brainwaves; title: How to plan your business; title: How to raise funds for your business; title: How to get rich from your ideas; title: How to put your brainwave into production; title: How to generate unlimited profits from sales; title: How to attract more of the "right" attention by marketing and promoting your business; title: How to test, measure and continually optimise everything you do; title: What to do if somebody has stolen your idea; title: How to develop your brand and grow your assets; title: How to manage and multiply your success.