Fashion brands
Subtitle: branding style from Armani to Zara
By: Mark Tungate.
Publisher: Kogan Page
Published: 2008
Place of publication: London; Philadelphia
Language: eng
Number of pages: 264
ISBN-13: 9780749453053
Subjects: Fashion merchandising; Branding (Marketing); Advertising -- Fashion
Description: Funded by DSU Title III 2007-2012.
Notes: Includes bibliographical references and index.