Smart customers, stupid companies
Subtitle: why only intelligent companies will thrive, and how to be one of them
By: Michael Hinshaw, Bruce Kasanoff
Contributors: Kasanoff, Bruce
Edition: 1st ed.
Publisher: Business Strategy Press
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 187
ISBN-13: 9780985133917
Subjects: Social media; Management; Internet marketing; Social aspects; Consumer behavior; Information technology; Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: Smart customers; title: Intelligence is everywhere; title: A perfect storm of disruptive innovation; title: Stupid companies; title: Get smart; title: Critical steps.