Content operations from start to scale
Subtitle: Perspectives from industry experts
By: Edited by Carlos Evia
Publisher: Virginia Tech Publishing
Published: 2024
Place of publication: Blacksburg, Virginia, USA
Language: eng
Format: Paperback, PDF
Number of pages: 189
ISBN-13: 9781957213873
Copyright date: 2024
Subjects: Business
Table of contents: label: List of Figures and Tables
pagenum: v; label: Acknowledgments
pagenum: vii; label: Foreword
title: Deane Barker
pagenum: ix; label: Introduction
title: Carlos Evia
pagenum: 1; label: Chapter 1: Defining Content Operations
title: Rahel Bailie
pagenum: 13; label: Chapter 2: The Business Case for Content Operations
title: Sarah O’Keefe
pagenum: 25; label: Chapter 3: Governance for Content Operations
title: Kate Kenyon
pagenum: 33; label: Chapter 4: Operationalizing Content Creation
title: Rahel Bailie and Carlos Evia
pagenum: 43; label: Chapter 5: Customer Experience and Content Operations
title: Kevin P. Nichols
pagenum: 75; label: Chapter 6: Personalization and Content Operations
title: Jeffrey MacIntyre
pagenum: 91; label: Chapter 7: Localization and Content Operations
title: Loy Searle
pagenum: 109; label: Chapter 8: The Technology that Supports Content Operations
title: Patrick Bosek
pagenum: 125; label: Epilogue: You’re Here because of People
title: Jonathan McFadden
pagenum: 147; label: Afterword; label: Jason Swarts
pagenum: 155; label: Contributors
pagenum: 163; label: Index
pagenum: 167