Intercultural communication and its use in marketing to U.S. Hispanics
By: Nanda Maria Geelvink
Series: Lighthouse unlimited -- 44; Lighthouse unlimited -- 44.
Publisher: Wissenschaftlicher Verlag Trier
Published: 2004
Place of publication: Trier
Language: eng
Subjects: Hispanic American consumers; Target marketing; Communication in marketing; Intercultural communication; Hispanic Americans; Language; Latin Americans
Notes: Title from PDF t.p.

Includes bibliographical references (p. 140-149).

Text (PDF format).

System requirements for PC: Multimedia PC with Intel Pentium or AMD Athlon processor; 32 MB of RAM ; 12 MB hard disc space; screen resolution: 800x600 ; Adobe Acrobat Reader.

System requirements for Macintosh: Macintosh PowerPC; 32 MB of RAM ; 12 MB hard disc space; screen resolution: 800x600 ; Adobe Acrobat Reader.