The Blues
Subtitle: a history of the Blue Cross and Blue Shield system
By: Robert Cunningham, III and Robert M. Cunningham, Jr. ; foreword by Rosemary A. Stevens.
Contributors: Cunningham, Robert M. 1909-
Publisher: Northern Illinois University Press
Published: 1997
Place of publication: DeKalb
Language: eng
Number of pages: 311
Subjects: Blue Cross and Blue Shield Association -- History; Insurance, Health -- United States -- History; Insurance companies -- United States -- History
Description: This first complete history of the Blue Cross and Blue Shield system tells the story of America's largest and oldest health insurers, from their beginnings to the turbulent 1990s. Drawing on extensive company archives, Robert Cunningham III and Robert M. Cunningham, Jr. trace the development of the Blues' system and show how its management has pursued the goal of health care coverage over seven decades of social and economic change.

Highly readable, this volume will interest all those who are concerned with the past and future of American health care.
Notes: Includes bibliographical references (p. [287]-299) and index.