Werbekonzeptionen in ausgewählten Investitionsgüterbranchen
Subtitle: e. Analyse auf d. Basis e. empir. Untersuchung
By: Udo Alexander Lipke.
Series: Bochumer wirtschaftswissenschaftliche Studien ;; Nr. 25
Publisher: Brockmeyer
Published: 1976
Place of publication: Bochum
Language: ger
Number of pages: 343
Subjects: Advertising, Industrial -- Germany (West); Industrial equipment -- Germany (West)
Notes: Bibliography: p. 329-343.
Originally presented as the author's thesis, Bochum.