The state of marketing in leading MNC's and their local competitors in Pakistan
Subtitle: findings of a baseline survey
By: Irfan Amir, Farrah Arif.
Contributors: Arif, Farrah.; Lahore University of Management Sciences. Centre for Management and Economic Research.
Series: CMER working papers no -- 07-57
Publisher: Centre for Management and Economic Research, Lahore University of Management Sciences
Published: 2005
Place of publication: Lahore
Language: eng
Number of pages: 43
ISBN-13: 9789698905613; 9789698905606
Notes: Includes bibliographical references (p. 20-22).