Global Marketing
Subtitle: Foreign Entry, Local Marketing, and Global Management
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: August 13, 1999
Language: eng
Format: Hardcover
Number of pages: 624
ISBN-13: 9780073658636
Subjects: International business; Sales & marketing; International - Marketing; Export Trade; International Marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business & Economics / Marketing / International; Exports & Imports; Export marketing; Management