新・マーケティング事典
Subtitle: Marketing
By: Arita Kyōsuke cho
Edition: Shohan.
Publisher: Daiyamondo Sērusu Henshū Kikaku; hatsubaimoto Daiyamondosha
Published: 1995
Place of publication: Tōkyō
Language: jpn; eng
Number of pages: 229
Subjects: Marketing; Dictionaries; Japanese; Japanese language; English
Other titles: Shin māketingu jiten; Marketing
Notes: Rev. ed. of: Māketingu jiten. 1984.

Includes bibliographical references (p. 228-229)