The Commercialization of American Culture
Subtitle: New Advertising, Control and Democracy
Publisher: Sage Publications, Inc; Sage Publications
Published: November 2, 1995
Language: eng
Format: Paperback
Number of pages: 292
ISBN-13: 9780803953802
Subjects: Anthropology; Cultural studies; Media studies; Mass media; Anthropology - Cultural; Social Science; Business / Economics / Finance; United States; Sociology; Advertising & Promotion; Business & Economics / Advertising & Promotion; Social Science / Anthropology / Cultural; Social Science-Anthropology - Cultural; 20th century; Advertising; History; Social aspects
First sentence: IF you were an advertising executive in charge of a new advertising campaign for a new product-say a new hair spray product called "Stick 'EmUp"-you of course would want the advertising campaign to be as successful as possible.