Marketing to Leading-Edge Baby Boomers
Subtitle: Perceptions, Principles, Practices, Predictions
Edition: 2nd edition
Publisher: Paramount Market Pub; Paramount Market
Published: December 2004
Language: eng
Format: Hardcover
Number of pages: 330
ISBN-13: 9780972529075
Subjects: Business/Economics; Marketing - General; Business & Economics
First sentence: Similar to parents naming their new baby, thought leaders from older generations choose a name for a newly arriving generation-whether members of the new generation eventually like the name or not.