The Ethical problems of modern advertising.
Subtitle: Lectures delivered in 1930 on the William A. Vawter foundation on business ethics, Northwestern university, School of commerce.
Contributors: Northwestern University (Evanston, Ill.). School of Commerce. William A. Vawter foundation on business ethics.
Publisher: The Ronald press company
Published: 1931
Place of publication: New York
Language: eng
Number of pages: 134
Subjects: Advertising; Business ethics
Table of contents: title: The place of ethics in the field of advertising, by Vanderveer Custis.; title: What the advertiser owes the public, by R. S. Butler.; title: The ethics of agency practice, by E. E. Calkins.; title: Honesty in fact finding, by L. D. H. Weld.; title: The ethics of advertising as viewed by the consumer, by Stuart Chase.; title: Promoting and maintaining ethical standards in advertising, by E. L. Greene.