Revolution in a bottle
Subtitle: how TerraCycle is redefining green business
By: Tom Szaky.
Publisher: Portfolio
Published: 2009
Place of publication: New York, N.Y
Language: eng
Number of pages: 189
ISBN-13: 9781591842507; 9781591842521
Subjects: TerraCycle Plant Food (Firm); Fertilizer industry -- United States; Waste products as fertilizer -- United States; Organic fertilizers -- United States; Green products -- United States
Table of contents: title: Up to my neck; title: Praise to Marley, let the enlightenment begin; title: Hard times; title: The carrot and the stick; title: The big-box approach; title: And then it clicked; title: The Wal-Mart order; title: Suedbyscotts.com; title: Why can't everything be made from waste?; title: Branded waste and the launch of sponsored waste; title: Sponsored waste takes off; title: Upcycled marketing; title: How to launch an eco-friendly product every week; title: Eco-capitalist art and society; title: The art of public relations; title: How to launch an eco-friendly product every week; title: Conclusion: Eliminating the idea of waste.