Great ideas for teaching marketing
By: edited by Joseph F. Hair, Jr., in association with Charles W. Lamb, Jr., Carl McDaniel.
Contributors: Hair, Joseph F.; Lamb, Charles W.; McDaniel, Carl D.
Publisher: College Division, South-Western Pub. Co.
Published: 1992
Place of publication: Cincinnati, Ohio
Language: eng
Subjects: Marketing -- Study and teaching.
Notes: Includes bibliographical references.