The Anatomy of a television commercial
Subtitle: the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards.
By: Edited and with an introd. by Lincoln Diamant.
Contributors: Diamant, Lincoln, ed.; I.R.T.S. TV Commercial Production Workshop, New York (City), 1969.
Series: Communication arts books
Publisher: Hastings House
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 191
Subjects: Television advertising -- United States
Notes: Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop.