Attitudes towards advertising
Subtitle: a collection of published studies from October 1963 to July 1972.
Contributors: Institute of Practitioners in Advertising.
Publisher: Institute of Practitioners in Advertising
Published: 1975
Place of publication: London
Language: eng
Number of pages: 81
Subjects: Advertising -- Great Britain -- Public opinion.; Public opinion -- Great Britain.
Notes: Cover title.
Studies undertaken by the British Market Research Bureau.
Table of contents: title: The goldfish bowl As others see us; title: Advertising and the public; title: Attitudes to advertising.; title: Advertisers opinions of advertising.