Male Car Owners’ Perception and Buying Behaviour
Publisher: EduPedia Publications Pvt Ltd
Published: 2014
Place of publication: New Delhi, India
Number of pages: 88
ISBN-13: 9781508792307
Table of contents: title: Table of Contents; title: Chapter	Description	Page No.; title: ABSTRACT	iii; title: LIST OF TABLES 	vii; title: LIST OF FIGURES	viii; title: I	CHAPTER-1 	INTRODUCTION AND DESIGN OF THE STUDY; title: 1.1 INTRODUCTION	1; title: 1.2 NEED FOR THE STUDY 	4; title: 1.3 STATEMENT OF THE PROBLEM	5; title: 1.4 OBJECTIVES OF THE STUDY	6; title: 1.5 METHODOLOGY	7; title: 1.6 SCOPE OF THE STUDY	8; title: 1.7 LIMITATIONS OF THE STUDY	8; title: 1.8 CHAPTER SCHEME	9; title: II	CHAPTER-2 	REVIEW OF LITERATURE; title: 2.1 INTRODUCTION	10; title: 2.2 RESEARCH GAP	20; title: III	CHAPTER-3	 CUSTOMER PERCEPTION AND CONSUMER BUYING BEHAVIOUR; title: 3.1 INTRODUCTION	21; title: 3.2 FACTORS AFFECTING CONSUMER BEHAVIOR	21; title: 3.3 CONSUMER PERCEPTION	26; title: 3.4 THE STAGES OF PERCEPTION	28; title: IV	CHAPTER-4	ANALYSIS AND INTERPRETATION; title: 4.1 INTRODUCTION	30; title: 4.2 ANALYSIS OF DEMOGRAPHIC VARIABLES: PERCENTAGE ANALYSIS; title: 30; title: 4.3 ASSOCIATION BETWEEN CHOICE OF CAR (PERTORL OR DIESEL) AND DEMOGRAPHIC VARIABLES: TWO-WAY TABLE AND CHI-SQUARE ANALYSIS	55; title: 4.4 CAR OWNERS PERCEPTION TOWARDS PETROL AND DIESEL CARS : WIEGHTED AVERAGE RANKING ANALYSIS	66; title: V	CHAPTER-5	SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION; title: 5.1 FINDINGS	69; title: 5.2 SUGGESTIONS	73; title: 5.3 CONCLUSION	75; title: REFERENCES	76; title: APPENDIX; title: QUESTIONNAIRE	79