The Sporting Goods Industry
Subtitle: History, Practices and Products
Contributors: Thomas B. Doyle (Foreword)
Publisher: McFarland & Company, Inc., Publishers
Published: May 24, 2006
Language: eng
Format: Paperback
Number of pages: 177
ISBN-13: 9780786427185
Subjects: Manufacturing industries; Sport & leisure industries; Business & Economics; Sports & Recreation; Business/Economics; Equipment & Supplies; Industries - General; General; Industries - Retailing; History; Sporting goods industry; United States
Description: "This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.