Sport promotion and sales management
By: Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
Contributors: Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-
Edition: 2nd ed.
Publisher: Human Kinetics
Published: 2008
Place of publication: Champaign, IL
Language: eng
Number of pages: 339
ISBN-13: 9780736064774
Subjects: Sports -- Public relations; Sports -- Marketing
Notes: Includes bibliographical references (p. 311-329) and index.
Table of contents: title: Introduction to sport promotion and sales; title: Theoretical foundations for effective sport promotion and sales; title: Sport consumer incentivization; title: Sport ticket sales staff training; title: Sport ticket sales; title: Customer service and retention; title: Sport sponsorship fundamentals; title: Sport sponsorship sales; title: Sport sponsorship activation; title: Promotional merits of sport licensing; title: E-commerce as a promotional tool; title: Sport brand communications; title: Sport promotion and sales risk management.