Marketing the e-business
By: by Lisa Harris and Charles Dennis.
Contributors: Dennis, Charles
Edition: 2nd ed.
Series: Routledge e-business series
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 341
ISBN-13: 9780415965002; 9780415965019; 9780203933169
Subjects: Internet marketing; Electronic commerce
Notes: Includes bibliographical references (p. 329-338) and index.
Table of contents: title: History, definitions and frameworks; title: The e-business environment; title: E-marketing research; title: E-marketing strategies; title: E- consumer behaviour; title: Customer relationship marketing; title: Multi-channel marketing; title: Online branding; title: Online marketing communications; title: E-retailing : from 'clicks' to 'clicks and bricks'?; title: E-marketing planning; title: The future of e-marketing.