Marketing guidebook for small airports
By: Lois Kramer ... [et al.].
Contributors: National Research Council (U.S.). Transportation Research Board; Airport Cooperative Research Program; United States. Federal Aviation Administration
Series: ACRP report -- 28
Publisher: Transportation Research Board
Published: 2010
Place of publication: Washington, D.C
Language: eng
Number of pages: 175
ISBN-13: 9780309118187
Subjects: Airports; Handbooks, manuals; Marketing; Public relations; Handbooks
Description: This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region,  and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message.  This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Notes: At head of title: Airport Cooperative Research Program.

Includes bibliographical references (p. 157-162).

Research sponsored by the Federal Aviation Administration ACRP project 1-04