Advertising and social responsibility
By: J.S. Yadava, Abhilasha Mohnot.
Publisher: Dept. of Communication Research, Indian Institute of Mass Communication
Published: 1985
Place of publication: New Delhi
Language: eng
Format: Microform
Notes: Microfiche. Washington, D.C. : Library of Congress Photoduplication Service, 1985. 4 microfiche ; 11 x 15 cm.
Bibliography: v. 2, leaves [137]-[138]
Master microform held by: DLC.
Table of contents: title: v. 1. Content analysis; title: v. 2. Consumer survey.