Marketing for the Nonmarketing Executive
Subtitle: An Integrated Resource Management Guide for the 21st Century (Library of Executive Excellence)
Publisher: CRC; CRC Press
Published: November 29, 2000
Language: eng
Format: Hardcover
Number of pages: 248
ISBN-13: 9781574442861
Subjects: Sales & marketing; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Management - General; Business & Economics / Sales & Selling; Management
First sentence: What is marketing?