Brands and brand management
Subtitle: critical perspectives on business and management
By: edited by Richard Elliott.
Contributors: Elliott, Richard H.
Series: Critical perspectives on business and management
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780415433242; 9780415433266; 9780415433273; 9780415433280
Subjects: Product management; Brand name products -- Management; Corporate image; Corporations -- Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: v. 1. The Evolution of brands; title: v. 2. Measuring and managing brands; title: v. 3. Corporate brands and corporate reputation; title: v. 4. Cross-cultural and critical perspectives on brands.