Africa rising
Subtitle: how 900 million African consumers offer more than you think
By: Vijay Mahajan.
Publisher: Wharton School Pub.
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 260
Subjects: Investments, Foreign -- Africa; International business enterprises -- Africa; Africa -- Commerce; Africa -- Economic conditions
Table of contents: title: Baking bread in Zimbabwe; title: Africa is richer than you think; title: The power of Africa two; title: Harnessing the Hanouti: opportunities in organizing the market; title: Building Mama Habiba an ice factory: opportunities in infrastructure; title: Running with the cheetah generation: opportunities in the world's most youthful market; title: Hello to Nollywood: opportunities in media and entertainment; title: Coming home: opportunities in the African diaspora; title: Conclusion: Ubuntu market.