Econometric measurement of generic advertising.
Contributors: Kinnucan, Henry W.; International Dairy Federation.
Series: International Dairy Federation special issue ;; no. 9202
Publisher: International Diary Federation
Published: 1992
Place of publication: Brussels, Belgium
Language: eng
Number of pages: 77
Subjects: Advertising -- Food -- Econometric models.; Advertising -- Dairy products -- Econometric models.
Notes: Includes bibliographical references (p. 57-58).
"The primary authors of the report are Olan D. Forker ... and Henry Kinnucan"--P. ii.