Contemporary thoughts on corporate branding and corporate identity management
By: [edited by] TC Melewar, Elif Karaosmanoglu.
Contributors: Melewar, T. C.; Karaosmanoglu, Elif, 1975-
Publisher: Palgrave Macmillan
Published: 2008
Place of publication: New York
Language: eng
Subjects: Corporate identity.; Corporate image.; Branding (Marketing)
Notes: Includes bibliographical references and index.