Product Management (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: August 1, 2004
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9780072865981
Subjects: Sales & marketing; Product Management; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Management - General; Marketing - General; Business & Economics / Marketing / General