Winning the Toughest Customer
Subtitle: The Essential Guide to Selling to Women
Contributors: A.B. Aaronson (Contributor)
Publisher: Kaplan Business
Published: July 1, 2006
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9781419535543
Subjects: Sales & marketing; Sales & Selling - Techniques; Marketing; Sales; Women; Business & Economics; Business / Economics / Finance; Sales & Selling - General; Business/Economics; Marketing - General; Consumer Behavior - General; Marketing - Research; Business & Economics / Sales & Selling; United States; Women consumers; Attitudes