Getting It Right the Second Time
Subtitle: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Publisher: Addison-Wesley
Published: September 1991
Language: eng
Format: Paperback
Number of pages: 270
ISBN-13: 9780201567557
Subjects: Economics, Finance, Business and Industry; Marketing - Product Management; Business / Economics / Finance; Brand name products; Case studies; Commerical products; Marketing; United States; Business/Economics