barriers to achieving stronger marketing orientation in British companies
Subtitle: a exploratory study
By: by Wong, Saundersand Doyle.
Contributors: Saunders, John.; Doyle, P. 1943-; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.184
Publisher: Loughborough University of Technology
Published: 1988
Place of publication: Loughborough
Language: eng