Social media campaigns
Subtitle: strategies for public relations and marketing
By: Carolyn Mae Kim
Published: 2016
Language: eng
Number of pages: 181
ISBN-13: 9781138948594; 9781138948600
Subjects: Internet in public relations; Social media; Public relations; Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Social influence; title: understanding the development, value, and role of social media for organizations; title: Step 1 : listening; title: developing research, discovering data, and applying meaning; title: Step 2A : strategic design; title: developing a data-informed social media campaign; title: Step 2B : strategic design; title: designing creative engagement in brand communities; title: Step 3 : implementation and monitoring; title: joining conversations and creating purposeful interaction; title: Step 4 : evaluation; title: showcasing success and growth opportunities.