Managing services
Subtitle: challenges and innovation
By: Kathryn Haynes and Irena Grugulis
Series: Oxford scholarship online
Publisher: Oxford University Press
Published: 2014
Place of publication: Oxford
Language: eng
ISBN-13: 9780191767869
Subjects: Service industries; Management
Description: The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from leading figures in service research.
Notes: Includes bibliographical references and index.

Mode of access: World Wide Web.