Estimating the dynamic effects of marketing communications expenditures
By: [by] David B. Montgomery and Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: M.I.T. Alfred P. Sloan School of Management. Working paper -- no. 558-71; Working paper (Sloan School of Management) -- 558-71.
Publisher: M.I.T.]
Published: 1971
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 45
Subjects: Advertising media planning -- Mathematical models.; Advertising -- Drugs.