Buying behavior and marketing decisions
By: [by] Chester R. Wasson [and] David H. McConaughy.
Contributors: McConaughy, David H., joint author.; Wasson, Chester R.
Publisher: Appleton-Century-Crofts
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 547
Subjects: Marketing -- Decision making.; Consumer behavior.
Notes: Bibliography: p. 500-506.
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.