How to sell online
Subtitle: the experts' guide to making your business more successful and profitable online
By: Christer Holloman
Edition: First edition.
Series: Always learning; Always learning
Publisher: FT Press
Published: 2016
Language: eng
Number of pages: 292
ISBN-13: 9781292148403
Subjects: Customer relations; Internet marketing; Success in business
Notes: Includes bibliographical references and index.
Table of contents: title: Some things never change; title: Getting technology to work for you; title: Understanding your demographics; title: Starting to use social media and PR; title: Presenting products and services online; title: The checkout journey; title: Make your brand your customers'; title: Deep dive : global payment alternatives; title: Expert commentary : expanding internationally; title: Inventory management; title: Delivery delight; title: Beefing up security.