33 million people in the room
Subtitle: how to create, influence, and run a successful business with social networking
By: Julietiette Powell.
Publisher: FT Press
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780137154357
Subjects: Business networks -- Case studies; Social networks -- Case studies; Online social networks -- Case studies
Genres: Case studies.
Other titles: Thirty-three million people in the room
Notes: Includes bibliographical references and index.
Table of contents: title: The power of social networks; title: Getting on and getting started; title: Making social networks work for you; title: The strength of the microcelebrity; title: The need for authenticity; title: The feedback loop; title: Social capital; title: cultural capital; title: financial capital; title: Virality and communities : opportunities in distribution; title: Crowdsourcing and co-creating opportunities in production; title: Opening the channels, inside and out: opportunities in communication; title: Success is where you find it.