Outlines & Highlights for Services Marketing
Subtitle: People, Technology, Strategy by Christopher H. Lovelock, Jochen Wirtz
Publisher: Aipi; AIPI
Published: Oct 28, 2009
Format: paperback
Number of pages: 126
ISBN-13: 9781428830196
Notes: Source title: Outlines & Highlights for Services Marketing: People, Technology, Strategy by Christopher H. Lovelock, Jochen Wirtz