The complete guide to direct marketing
Subtitle: creating breakthrough programs that really work
By: Chet Meisner.
Publisher: Kaplan Pub.
Published: 2006
Place of publication: Chicago, IL
Language: eng
Number of pages: 266
ISBN-13: 9781419526930; 9781419526930
Subjects: Direct marketing
Notes: Includes bibliographical references (p. 247-248) and index.
Table of contents: title: Direct marketing as business strategy; title: Direct marketing as sales; title: Thinking like a direct marketer; title: Breakthrough strategies that have worked; title: Barriers to success; title: Finding your audience; title: Data, data processing, and database marketing; title: Creative; title: Production and fulfillment; title: Testing and tracking.