Consumer marketing handbook.
Contributors: Kolmer, Lee.
Published: 1959
Place of publication: Ames
Language: eng
Subjects: Consumption (Economics) -- United States.; Marketing research.
Table of contents: title: 1. Meat, by L. Kolmer, J. Gartner, and F. A. Kutish.; title: 2. Cereal products, by L. Kolmer and J. Gartner.; title: 3. Fruits and vegetables, by G. Futrell and L. Kolmer.; title: 4. Dairy products, by L. Kolmer, J. M. Skadberg, and F. A. Kutish.; title: 5. Poultry and eggs, by J. M. Skadberg and L. Kolmer.