Domesticating the world
Subtitle: African consumerism and the genealogies of globalization
By: Jeremy Prestholdt.
Series: The California world history library -- 6
Publisher: University of California Press
Published: 2008
Place of publication: Berkeley
Language: eng
ISBN-13: 9780520254244; 9780520254237
Subjects: Consumer behavior -- Africa, Eastern; Globalization -- Africa, Eastern
Notes: Includes bibliographical references and index.
Table of contents: title: Similitude and global relationships : self-representation in Mustamudu; title: The social logics of need : consumer desire in Mombasa; title: The global repercussions of consumerism : East African consumers and industrialization; title: Cosmopolitanism and cultural domestication : consumer imports in Zanzibar; title: Symbolic subjection and social rebirth : objectification in urban Zanzibar; title: Picturesque contradictions : new taxonomies of East Africans.