In defense of negativity
Subtitle: attack ads in presidential campaigns
By: John. G. Geer.
Series: Studies in communication, media, and public opinion
Publisher: University of Chicago Press
Published: 2006
Place of publication: Chicago
Language: eng
Number of pages: 201
Subjects: Campaign management -- United States; Advertising, Political -- United States; Political campaigns -- United States; Presidents -- United States -- Election -- History; Negativism
Description: 'In Defense of Negativity', Geer's study of negative advertising in presidential campaigns from 1960-2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics.
Notes: Includes bibliographical references and index.
Table of contents: title: The need for negativity: an introduction; title: Assessing negativity; title: The information environment and negativity; title: Evaluating character attacks; title: Evaluating the content of negative and positive issue appeals; title: Dragging the truth into the gutter? The news media, negativity; title: And the 1988 campaign; title: Negativity, democracy, and the political system.