Focus
Subtitle: the future of your company depends on it
By: Al Ries.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 304
Subjects: Marketing -- Management.; Success in business.
Description: The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
Notes: Includes index.