Advertising and integrated brand promotion
By: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Contributors: Allen, Chris T.; Semenik, Richard J.
Edition: 6th ed.
Publisher: South-Western, Cengage Learning
Published: 2012
Place of publication: Mason, OH
Language: eng
Number of pages: 693
ISBN-13: 9780538473323
Subjects: Advertising media planning; Branding (Marketing); Advertising
Notes: Includes bibliographical references and index.