Einführung in das Marketing
Subtitle: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing
By: Heinz Dallmer, Helmut Kuhnle, Jürgen Witt.
Contributors: Kuhnle, Helmut.; Witt, Jürgen.
Publisher: Gabler
Published: 1991
Place of publication: Wiesbaden
Language: ger
Number of pages: 146
Notes: Includes bibliographical references (p121-127) and index.