Messebeteiligungen von Hochschulen
Subtitle: Ziele und Erfolgskontrolle
By: Silvia Danne.
Series: Schriften zu Marketing und Management -- Bd. 38
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2000
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 276
Subjects: Education, Higher -- Germany -- Marketing.; College publicity -- Germany.; Trade shows -- Germany.
Notes: Originally presented as the author's thesis (doctoral)--Universität Münster, 1999.

Includes bibliographical references (p. 252-276).