Investigating the use of sex in media promotion and advertising
By: Tom Reichert, editor.
Contributors: Reichert, Tom.
Publisher: Best Business Books
Published: 2007
Place of publication: Binghamton, NY
Language: eng
ISBN-13: 9780789037282; 9780789037299
Subjects: Sex in advertising
Other titles: Journal of promotion management.
Notes: "Co-published simultaneously as Journal of Promotion Management, Volume 13, Number 1/2 2007."

Includes bibliographical references and index.