The Tipping Point
Subtitle: How Little Things Can Make a Big Difference
By: Malcolm Gladwell
Edition: 1st ed.
Publisher: Little, Brown
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 279
Subjects: Social psychology; Contagion (Social psychology); Causation; Context effects (Psychology)
Description: "New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant.

These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.".

"Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.
Notes: Includes bibliographical references and index.