New perspectives in bank marketing research.
Contributors: Bank Marketing Association; Marketing Research Conference, Washington, D.C., 1973
Series: A Bank Marketing Association research publication
Publisher: Bank Marketing Association
Published: 1973
Place of publication: Chicago
Language: eng
Number of pages: 271
Subjects: Bank marketing; Marketing research
Notes: Includes the texts of presentations made at the sixth annual Marketing Research Conference of the Bank Marketing Association held in Washington, D.C., April 1 to April 4, 1973.