Gestion de la relation client
Subtitle: édition 2005
By: René Lefébure, Gilles Venturi
Contributors: Venturi, Gilles
Edition: Éd. 2005.
Series: Solutions d'entreprise; Solutions d'entreprise
Publisher: Eyrolles
Published: 2004
Place of publication: [Paris]
Language: fre
Format: [electronic resource] :
Number of pages: 465
ISBN-13: 9782212850253
Subjects: Cas, Études de; Management; Marchandisage; Customer services; Relations avec la clientèle; Gestion; Marketing relationnel; Distribution; Service industries; Relation avec la clientèle; Marketing; Relations clients-fournisseurs; General; Service à la clientèle; Consumer satisfaction; Gestion du marketing; Customer relations; BUSINESS & ECONOMICS; Fidélisation de la clientèle
Notes: Bibliogr.: p. 445-451.

Includes bibliographical references (p. 445-452) and index.

Description based on print version record.