Redesigning Identity
Subtitle: Graphic Design Strategies for Success
Publisher: Rockport Publishers
Published: January 2000
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9781564966247
Subjects: Trademark And Letterhead Design; Graphic Design; Art & Art Instruction; Art; Graphic Arts - General; Commercial - Advertising; Graphic Arts
First sentence: "If the brand is the anchor, all communication must reflect this, both in terms of positioning and core values.