The native advertising advantage
Subtitle: build authentic content that revolutionizes digital marketing and drives revenue growth
By: Mike Smith
Publisher: McGraw-Hill Education
Published: 2017
Language: eng
Number of pages: 202
ISBN-13: 9781259835681
Subjects: Subliminal advertising; Internet advertising; Internet marketing
Description: xv, 202 pages ; 24 cm
Notes: Includes bibliographical references (pages 189-194) and index.
Table of contents: title: Introduction; title: What is native advertising?; title: Native advertising: where it began, where it's going; title: When is native advertising ok and when is it not ok?; title: The essentials you need to know about native advertising, disclosures, regulatory compliance, and potential legal issues; title: How journalists are adapting; title: A look at brands that have gone native; title: Consumer reaction; title: Best practices and recommendations.