When marketing becomes a minefield.
Contributors: Harvard Business School. Press.
Series: Management dilemmas
Publisher: Harvard Business School Press
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 187
Subjects: Marketing -- Management -- Problems, exercises, etc.
Genres: Problems, exercises, etc.
Other titles: Harvard business review.
Notes: "What will you do?"--Cover.

"Case studies from the pages of Harvard business review"--Cover.