The Fall of Advertising and the Rise of PR
Publisher: Collins
Published: August 20, 2002
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780060081980
Subjects: Sales & marketing; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - Industrial; Advertising & Promotion; Business & Economics / Marketing / Industrial; Advertising; Public Relations
First sentence: Not long ago, four New York City nurses were killed when they drove off the top of a motel's five-story parking garage.