Niche Envy
Subtitle: Marketing Discrimination in the Digital Age
Publisher: The MIT Press
Published: April 30, 2008
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780262701211
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Marketing - General
First sentence: When they were written, those comments were meant to be provocative, even controversial.