Multimedia Learning
Edition: New Ed edition
Publisher: Cambridge University Press
Published: April 9, 2001
Language: eng
Format: Hardcover
Number of pages: 222
ISBN-13: 9780521782395
Subjects: Cognition & cognitive psychology; Computer-aided learning (CAL); Learning Styles; Education / Teaching; Psychology; Computers & Technology; Distance Education & Learning; Computer-assisted instruction Computer-assist; Education / Computers & Technology; Education : Distance Education & Learning; Education : Learning Styles; Psychology & Psychiatry / General; General; Computer-assisted instruction; Interactive multimedia
First sentence: Multimedia (as used in this book) refers to the presentation of material using both words and pictures.
Description: "For hundreds of years, verbal messages - such as lectures and printed lessons - have been the primary means of explaining ideas to learners. In Multimedia Learning, Richard Mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Multimedia encyclopedias have become the latest addition to students' reference tools, and the World Wide Web is full of messages that combine words and pictures. Do these forms of presentation help learners? If so, what is the best way to design multimedia messages for optimal learning?" "Drawing on ten years of research, the author provides a cognitive theory of multimedia learning and seven principles for the design of multimedia messages. In short, this book summarizes research aimed at realizing the promise of multimedia learning - that is, the potential of using words and pictures together to promote human understanding."--Jacket.