Shortcuts to the Obvious
Subtitle: An Insider's Guide on How to Get More Effective Advertising More Efficiently
Publisher: Aspetuck River Publishing
Published: June 19, 2006
Language: eng
Format: Paperback
Number of pages: 153
ISBN-13: 9780976935704
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising
First sentence: No discussion about how to create effective advertising should ever begin without at least a brief review of positioning.