Marketing management casebook.
By: Edited by Harper W. Boyd, Jr. and Robert T. Davis.
Contributors: Davis, Robert Tyrrell, joint comp.
Publisher: R. D. Irwin; Richard D. Irwin, Inc.
Published: 1971
Place of publication: Homewood, Ill
Language: eng
Number of pages: 736
Subjects: Marketing -- Management -- Case studies
Genres: Case studies.