Economics for business
By: John Sloman and Kevin Hinde.
Contributors: Hinde, Kevin.
Edition: 5th ed.
Publisher: Financial Times/Prentice Hall; Financial Times Prentice Hall
Published: 2010
Place of publication: Harrow, England; New York
Language: eng
Number of pages: 840
ISBN-13: 9780273722335
Subjects: Economics; Business; Commerce; Managerial economics
Table of contents: title: The business environment and business economics; title: Economics and the world of business; title: Business organisations; title: The working of competitive markets; title: Business in a market environment; title: Demand and the consumer; title: Demand and the firm; title: Products, marketing and advertising; title: Costs of production; title: Revenue and profit; title: Profit maximisation under perfect competition and monopoly; title: Profit maximisation under imperfect competition; title: An introduction to business strategy; title: Alternative theories of the firm; title: Growth strategy; title: The small-firm sector; title: Pricing strategy; title: Labour markets, wages, and industrial relations; title: Investment and the employment of capital; title: Reasons for government intervention in the market; title: Government and the firm; title: Government and the market; title: Globalisation and multinational business; title: International trade; title: Trading blocs; title: The macroeconomic environment of business; title: The balance of payments and exchange rates; title: Banking, money and interest rates; title: Business activity, employment and inflation; title: Demand-side policy; title: Supply-side policy; title: International economic policy.