The Conquest of Cool
Subtitle: Business Culture, Counterculture, and the Rise of Hip Consumerism
Publisher: University Of Chicago Press
Published: December 1, 1998
Language: eng
Format: Paperback
Number of pages: 322
ISBN-13: 9780226260129
Subjects: Advertising industry; Anthropology; Consumer issues; Cultural studies; Social history; c 1960 to c 1970; Business/Economics; Business & Economics; Business / Economics / Finance; General; Business & Economics / Commerce; History / Modern / 20th Century; Advertising & Promotion; Marketing - General
First sentence: For as long as America is torn by culture wars, the 1960s will remain the historical terrain of conflict.