Who's afraid of Big Blue?
Subtitle: how companies are challenging IBM-- and winning
By: Regis McKenna.
Publisher: Addison-Wesley
Published: 1989
Place of publication: Reading, Mass
Language: eng
Format: Hardcover
Number of pages: 218
Subjects: International Business Machines Corporation; Computer industry -- United States; Competition -- United States
Notes: Bibliography: p. [213]-214.
Includes index.