Response latency
Subtitle: new measure of advertising
By: James MacLachlan.
Series: Monograph
Publisher: Advertising Research Foundation
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 182
Subjects: Brand choice -- California -- El Cerrito.; Advertising -- Research.
Notes: Bibliography: p. 176-182.
Originally presented as the author's thesis, University of California, Berkeley.