How business works
Subtitle: a graphic guide to business success
Edition: First American edition.
Published: 2015
Language: eng
Number of pages: 351
ISBN-13: 9781465429797
Subjects: Business enterprises; New business enterprises; Charts, diagrams; Success in business
Other titles: Graphic guide to business success
Notes: Includes index.
Table of contents: title: How companies work. Business ownership ; Start-ups ; Buying and selling business ; Who's who ; Corporate structure ; Human resources; title: How finance works. Financial reporting ; Financial accounting ; management accounting ; Measuring performance ; Raising financing; title: How sales and marketing works. marketing mix ; Marketing approaches ; Outbound marketing ; Inbound marketing ; Business development ; information management; title: How operations and production work. Manufacturing and production ; Management ; Product ; Control ; Supply chain.