An ex post evaluation of generic egg advertising in the U.S.
By: by J. Carlos Reberte, Todd M. Schmit and Harry M. Kaiser.
Contributors: Schmit, Todd M.; Kaiser, Harry Mason.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 96-07.; R.B -- 96-15.; NICPRE (Series) -- 96-07.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 96-15.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1996
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 15
Subjects: Egg trade -- Economic aspects -- United States.; Eggs -- United States -- Marketing.; Advertising -- Farm produce -- United States.; Advertising campaigns -- United States.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"October 1996."

Includes bibliographical references (p. 13-14).