Strategic corporate communication
Subtitle: a selection of articles by Belgian and Dutch authors in leading international journals
By: edited by C.B.M. van Riel.
Contributors: Riel, C. B. M. van.
Series: Samson management selectie
Publisher: Samsom
Published: 2000
Place of publication: Alphen aan den Rijn
Language: eng
Number of pages: 341
Subjects: Communication in management.; Communication in marketing.; Communication and culture.
Notes: Articles chiefly in English, with one article in German.
Includes bibliographical references and index.