Storytelling und Narration in Den Public Relations
Subtitle: Eine Textlinguistische Untersuchung der Unternehmensgeschichte
Publisher: Springer Fachmedien Wiesbaden GmbH; Springer VS
Published: 2015
Language: ger
Number of pages: 177
ISBN-13: 9783658110116
Subjects: Industrial publicity; Storytelling; Narration (rhetoric); Advertising; Mass media, europe; Public relations; Corporations, germany; Corporations, public relations