Identifying competitive product-market boundaries
Subtitle: strategic and analytical issues
By: George S. Day and Allan D. Shocker
Contributors: Marketing Science Institute; Shocker, Allan D.
Series: Report -- no. 90-116; Report (Marketing Science Institute) -- no. 90-116.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: Product management; Marketing
Notes: "Working paper"--Cover.

Includes bibliographical references.