Dictionary of marketing terms
By: Irving J. Shapiro.
Edition: 4th ed.
Series: A Littlefield, Adams quality paperback ;; no. 363
Publisher: Littlefield, Adams
Published: 1981
Place of publication: Totowa, N.J
Language: eng
Number of pages: 276
Subjects: Marketing -- Dictionaries
Notes: First-3d ed. published under title: Marketing terms.