The language of advertising
Subtitle: written texts
By: Angela Goddard.
Series: Intertext; Intertext (London, England)
Publisher: Routledge
Published: 1998
Place of publication: London; New York
Language: eng
Number of pages: 134
Subjects: English language -- Discourse analysis.; English language -- Written English.; Advertising -- Language.
Description: This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.
Notes: Includes bibliographical references (p. 127-128) and index.