Consumerism and advertising
Subtitle: a U.S. management perspective
By: by Stephen A. Greyser and Steven Diamond
Contributors: Diamond, Steven
Series: Special report -- Marketing Science Institute -- no. 76-103; Report (Marketing Science Institute) -- no. 76-103.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Subjects: Advertising; Consumers