Determining inter-brand substitutability through survey measurement of consumer preference structures
By: Randolph E. Bucklin, V. Srinivasan
Contributors: Srinivasan, V; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 91-102; Report (Marketing Science Institute) -- no. 91-102
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Market surveys -- Research; Consumer behavior -- Research; Brand choice -- Research
Notes: "Technical working paper."

"January 1991."

"This paper develops Professional Structure Measurement (PSM), a survey-based approach to measuring cross-price elasticities and brand-switching matrices within a product class"--p. [i]

Includes bibliographical references (p. 29-30)