The impact of personal home computers on marketing
By: [edited by] Donald F. Mulvihill.
Contributors: Mulvihill, Donald Ferguson.; Ball State University. Bureau of Business Research.
Publisher: Bureau of Business Research, College of Business, Ball State University
Published: 1983
Place of publication: Muncie, Ind
Language: eng
Number of pages: 129
Subjects: Marketing -- Data processing -- Congresses.; Microcomputers -- Marketing -- Congresses.
Notes: Includes bibliographies.
Proceedings of a workshop held May 13-14, 1983 at Ball State University.