Towards a system for monitoring brand health from store scanner data
By: C.B. Bhattacharya and Leonard M. Lodish
Contributors: Lodish, Leonard M
Series: Report -- no. 00-111; Report (Marketing Science Institute) -- no. 00-111
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: Brand choice; Market share; Consumers' preferences
Notes: "Working paper."

Includes bibliographical references (p. 35-38)