The fundraiser's guide to irresistible communications
Subtitle: real-world, field-tested strategies for raising more money
By: Jeff Brooks
Publisher: Emerson & Church
Published: 2012
Place of publication: Medfield, MA
Language: eng
ISBN-13: 9781889102023
Subjects: Fund raising; Nonprofit organizations; Public relations; Marketing
Table of contents: title: The writing style of philanthropy; title: The importance of being urgent; title: Make it easy to read; title: Long messages work better; title: Grammar for fundraisers; title: The content of fundraising; title: Persuade with story, not statistics; title: Keep it simple; title: Make it all about the donor; title: I have bad news and good news; title: Have a clear call to action; title: P.S. I love you; title: The design of fundraising; title: Design for older eyes; title: Don't skimp on emphasis; title: Make images work for you; title: Plain, corny, and obvious; title: The mental game of fundraising; title: Self-centric fundraising; title: Three things you should know about donors; title: Three deadly fundraising myths; title: Proud to be a fundraiser.