Operation Santa Claus, a pilot study of decision-making by children and parents
By: by André Caron and Scott Ward.
Contributors: Ward, Scott, 1942-; Marketing Science Institute.
Series: Working paper - Marketing Science Institute ; report no. 74.120
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 17
Subjects: Young consumers.; Advertising.; Television advertising.
Notes: "Preliminary research report".

Bibliography: p. 16.