Sales force management
Subtitle: planning, implementation, and control
By: Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
Contributors: Ford, Neil M.; Walker, Orville C.
Edition: 2nd ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 755
Subjects: Sales management.
Notes: Includes bibliographical references and index.