Signifying Place
Subtitle: The Semiotic Realisation of Place in Irish Product Marketing
Publisher: Ashgate Publishing
Published: June 2004
Language: eng
Format: Hardcover
Number of pages: 163
ISBN-13: 9780754639343
Subjects: Geography; Sales & marketing; Science; Business / Economics / Finance; Science/Mathematics; Advertising & Promotion; Earth Sciences - Geography; Advertising; Ireland; Marketing; Psychological aspects; Tourism
First sentence: Regional images can be defined as 'representations, which in turn are understood as signs and symbols which are invested with particular meanings' (Ilbery and Kneafsey, 1997, p. 10).