Mitug rigshi
Subtitle: ha-derekh le-ḥaber ben mutagim la-anashim
By: Marḳ Gobe targum Efrat Avisrur
Contributors: Avisrur-Ṭurḳiz, Efrat
Publisher: Opus
Published: 2005
Place of publication: Tel Aviv
Language: heb
Number of pages: 318
Subjects: Branding (Marketing); Consumers' preferences; Motivation research (Marketing); Brand name products
Work titles: Emotional branding