Psychology in media strategy
Subtitle: proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association
By: with contributions by Raymond A. Bauer [and others]
Contributors: Bauer, Raymond Augustine, 1916-1977; American Marketing Association. Media Research Committee
Publisher: American Marketing Association
Published: 1966
Place of publication: Chicago
Language: eng
Number of pages: 104
Subjects: Advertising; Psychological aspects; Research
Notes: Cover title.

Bibliography: p. 99-104.