Marketing management viewpoints
Subtitle: commentary and readings
By: [by] S. George Walters, Morris L. Sweet [and] Max D. Snider.
Contributors: Sweet, Morris L., joint comp.; Snider, Max D., 1915- joint comp.
Edition: 2d ed.
Publisher: South-western Pub. Co.
Published: 1970
Place of publication: Cincinnati
Language: eng
Number of pages: 536
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.
First published in 1962 under title: Readings in marketing.