Beyond the hype
Subtitle: e-nabling the sales and marketing force
By: by Thomas M. Bodenberg
Contributors: Conference Board
Series: Research report -- R-1325-02-RR; Conference Board report -- no. 1325-02-RR
Publisher: Conference Board
Published: 2002
Place of publication: [New York, NY
Language: eng
Number of pages: 38
Subjects: Electronic commerce -- United States; Electronic commerce -- United States -- Case studies; Business enterprises -- United States -- Computer network resources
Genres: Case studies
Other titles: E-nabling the sales and marketing force
Notes: Includes bibliographical references
Table of contents: Key findings; Technology and the sales and marketing organization; The web site and the distribution partner; Customer relationship issues; Brave new worker? Recruiting and educating the e-nabled sales and marketing employee; Measuring results; Case study: Xerox; Profile of survey respondents