Individual differences in response to consumer promotions
By: Gwen Ortmeyer, James M. Lattin and David B. Montgomery
Series: Revised paper -- #1008 R; Research paper (Stanford University. Graduate School of Business) -- no. 1008R
Publisher: Graduate School of Business, Stanford University
Published: 1990
Place of publication: Stanford, Calif
Language: eng
Number of pages: 39
Subjects: Consumers' preferences; Research; Mathematical models; Brand choice; Sales promotion
Notes: "May l989, revised April 1990."

Includes bibliographical references (leaves 36-39).