Multicultural marketing in America
Subtitle: the directory of agencies, media and brands in the Hispanic/Latino, African American and Asian American markets
Publisher: VNU Business Media
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 397
Subjects: Market segmentation -- United States -- Directories; Minority consumers -- United States -- Directories
Genres: Directories
Notes: Includes indexes
Table of contents: title: Introduction; title: AAF mosaic principles; title: Regional growth trends; title: Ethnic viewing trends; title: Multicultural Q&A; title: Hispanic marketing and advertising; title: Asian American consumerism; title: 2003-2004 planning calendar; title: Hispanic/Latino: Advertising agencies; title: Local radio stations by market; title: Local broadcast TV stations by market; title: Radio/broadcast TV/cable TV networks; title: Newspapers; title: Magazines; title: Online services; title: Brands; title: African American: Advertising agencies; title: Local radio stations by market; title: Radio/broadcast TV/cable TV networks; title: Newspapers; title: Magazines; title: Online services; title: Brands; title: Asian American: Advertising agencies; title: Local radio stations by market; title: Local broadcast TV stations by market; title: Radio/broadcast TV/cable TV networks; title: Newspapers; title: Magazines; title: Online services; title: Brands; title: Indices: Alphabetical index by organization name; title: Geographical index by state/city; title: Organization category index