Integrated Marketing Communications
Subtitle: A Systems Approach
Edition: 1st edition
Publisher: Prentice Hall College Div
Published: October 29, 1997
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9780132056182
Subjects: Business communication & presentation; Management & management techniques; Sales & marketing management; Communication In Business; Marketing; Business & Economics; Business/Economics; Marketing - General; Communication in marketing