Pro logo
By: by Michel Chevalier and Gerald Mazzalovo.
Contributors: Mazzalovo, Gerald.
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Brand name products; Brand name products -- Management; Corporate image; Logos (Symbols); Consumer behavior; Customer relations
Notes: Includes bibliographical references and index.