Marketing Research
Subtitle: Text and Cases
Edition: Pap/Com edition
Publisher: Best Business Books
Published: August 2001
Language: eng
Format: Paperback
Number of pages: 421
ISBN-13: 9780789015907
Subjects: Business & Management; Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing research; Case studies
First sentence: Marketing decisions in contemporary organizations are some of the most important decisions made by managers.