Pushing the numbers in marketing
Subtitle: a real-world guide to essential financial analysis
By: David L. Rados.
Publisher: Quorum Books
Published: 1992
Place of publication: Westport, Conn
Language: eng
Number of pages: 184
Subjects: Marketing -- Mathematics.; Marketing -- Statistical methods.; Managerial accounting.; Managerial economics.
Notes: Includes bibliographical references and index.