Image Makers
Subtitle: Advertising, Public Relations, and the Ethos of Advocacy
Edition: New Ed edition
Publisher: University Of Chicago Press
Published: September 15, 2003
Language: eng
Format: Paperback
Number of pages: 341
ISBN-13: 9780226389172
Subjects: Advertising; Media studies; Media, information & communication industries; Public relations; Sociology, Social Studies; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Modern - 20th Century; Business & Economics / General; History / Modern / 20th Century; General
First sentence: On a typical morning in New York City, a businesswoman getting ready for work hears the radio blaring "sound bites" of several speeches framing important economic issues uttered by high corporate or governmental officials.