The Relationship Marketer
Subtitle: Rethinking Strategic Relationship Marketing
By: by Søren Hougaard, Mogens Bjerre
Contributors: Bjerre, Mogens; SpringerLink (Online service)
Edition: Second Edition.
Publisher: Springer-Verlag Berlin Heidelberg
Published: 2009
Place of publication: Berlin, Heidelberg
Language: eng
Format: [electronic resource] :
ISBN-13: 9783642032424; 9783642032431
Subjects: Marketing; Industrial management; Economics