Encyclopedia of consumer brands
By: editor, Janice Jorgensen
Publisher: St. James Press
Published: 1994
Place of publication: Detroit
Language: eng
ISBN-13: 9781558623354; 9781558623361; 9781558623378; 9781558623385
Subjects: Brand choice; Brand name products; Marketing; Enciclopédias; Marcas comerciais; Merkartikelen; Consumers' preferences
Notes: Includes bibliographical references and indexes.
Table of contents: title: v. 1. Consumable products; title: v. 2. Personal products; title: v. 3. Durable goods.