International franchising in emerging markets
Subtitle: China, India, and other Asian countries
By: Ilan Alon and Dianne H.B. Welsh, editors ; foreword by Philip F. Zeidman.
Contributors: Alon, Ilan.; Welsh, Dianne H. B.
Publisher: CCH Inc.
Published: 2001
Place of publication: Chicago
Language: eng
Number of pages: 288
Subjects: Franchises (Retail trade) -- China.; Franchises (Retail trade) -- India.; Franchises (Retail trade) -- Asia.; Franchises (Retail trade) -- Middle East.
Notes: Includes bibliographical references.
Table of contents: title: Franchising in China: a 1994 look at KFC and McDonald's; title: Franchising in China: Y2K update; title: The challenge and opportunities of franchising in China's hotel industry; title: Legal aspects of franchising in China; title: An interview with a Chinese franchisor in Shanghai: XiangShanShouShen, a beautification parlor; title: Franchising opportunities in China from the perspective of a franchisee; title: Entering China: the experience of the MRI franchise in the new market; title: The evolution of franchising in India: prospects and caveats; title: The emerging empirical patterns of franchising in India; title: Public opinion about franchising in an emerging market: an exploratory investigation involving Indian consumers; title: Singapore's local franchise industry: an assessment; title: Emerging markets for restaurant franchising in Middle Eastern countries; title: Starbucks International Coffee in Kuwait: gateway to the Persian Gulf; title: Franchise relations in the Gulf Region: the case of the elegant shoplifter; title: Franchising in Kazakhstan; title: Final reflections: international franchising in the conetxt of global and regional economic integration.