Digital advertising
Subtitle: past, present, and future
By: by Creative Social ; edited by Patrick Burgoyne and Daniele Fiandaca
Contributors: Creative Social
Publisher: Creative Social
Published: 2010
Place of publication: UK
Language: eng
Number of pages: 165
ISBN-13: 9780956608307
Subjects: Advertising; Social aspects; Digital media; Internet advertising
Table of contents: title: When computers came with soldering irons; title: When the 12 KB GIF banner was king; title: From alpha to better : online advertising, from then till now; title: Anarchy vs mainstream; title: Small is beautiful : doing good digital integration and the end of the big idea; title: What would Bill Bernbach think?; title: Would the last person to leave please turn out the enlightenment?; title: How advertising can become a friend whose company you enjoy, rather than just an annoying salesman who sticks his foot in the door; title: Why don't you just switch off your television set and go do something less boring instead?; title: Sound in digital advertising; title: The Latin spirit; title: When Sweden rules the world; title: Your brand is an ape; title: Is peep culture the new pop culture?; title: The filter; title: Get involved : how you can shape the future of digital advertising; title: Brands as people; title: Behavioural economies and what lies beyond; title: Being good; title: Agency of the future; title: A blast from the past from the future.