Perfect pitch
Subtitle: the art of selling ideas and winning new business
By: Jon Steel.
Publisher: Wiley; John Wiley [distributor]; John Wiley & Sons
Published: 2007
Place of publication: Hoboken, N.J; Chichester
Language: eng
Number of pages: 262
ISBN-13: 9780471789765
Subjects: Selling.; Business presentations.; Advertising.
Description: "Jon Steel identifies the "presentation crimes" committed every day across the business world and the pillars on which all successful presentations are built. He discusses audience psychology, the importance of listening, and how to use real-world examples to make points more powerfully. Perfect Pitch covers every aspect of the pitch process, from assembling a presentation team to rehearsals and the preparation of compelling leave-behind documents."--BOOK JACKET.
Notes: Includes bibliographical references (p. 249-252) and index.