The miscomprehension of televised communications
By: by Jacob Jacoby in association with Wayne D. Hoyer and David A. Sheluga
Contributors: Hoyer, Wayne D; Sheluga, David A; American Association of Advertising Agencies. Educational Foundation
Publisher: The Educational Foundation of the American Association of Advertising Agencies
Published: 1980
Place of publication: New York, N.Y
Language: eng
Number of pages: 196
Subjects: Television advertising -- Social aspects; Content analysis (Communication); Mass media -- Social aspects; Television viewers -- United States
Notes: Errata slip inserted

Bibliography: p. 111-112