The package from the marketing viewpoint
By: by C. B. Larrabee  [and others]
Contributors: Larrabee, Carroll Burton, 1896-
Series: Its Consumer marketing series. C.M.15
Publisher: American Management Association
Published: 1935
Place of publication: New York
Language: eng
Number of pages: 30
Subjects: Containers.; Cartons.
Notes: "Papers ... presented at the A.M.A. Fifth Packaging Exposition and Conference held at ... Chicago, March 5-8, 1935."--p.3.
Table of contents: title: Before designing the new package, by C.B. Larrabee.; title: The modern package as a sales factor in food marketing, by P.S. Willis.; title: The consumer as a package designer, by L. Nejelski.; title: Typography and the package, by G.P. Farrar.; title: Merchandising motor car parts, by R.V. Wright.; title: Summary of marketing day program, by D.G. Mitchell.