Maximizing Marketing Communication Strategies
Subtitle: Leading Marketing Executives on Establishing a Unified Strategy, Connecting with the Audience, and Evaluating Message Effectiveness
By: Rob BonDurant, Patagonia Inc. and 9 others
Series: INSIDE THE MINDS
Publisher: ASPATORE; Thomson Reuters Westlaw
Published: 2012
Place of publication: Eagan, MN]
Language: eng
Number of pages: 128
ISBN-13: 9780314280596
Subjects: Communication in marketing
Notes: "Mat #41255157"--verso of T.p.