The manager's guide to competitive marketing strategies
By: Norton Paley.
Edition: 2nd ed.
Publisher: St. Lucie Press
Published: 1999
Place of publication: Boca Raton, Fla
Language: eng
Number of pages: 427
Subjects: Marketing -- Management.
Description: "The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies.

It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--BOOK JACKET.
Notes: Includes bibliographical references and index.