Graphic design
Subtitle: a concise history
By: Richard Hollis.
Series: World of art
Publisher: Thames and Hudson
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Graphic arts -- History; Commercial art -- History
Description: The story of graphic design is one of the most exciting and important in the history of 20th-century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right.

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the impact of technical innovations such as photography and the computer. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing.
Notes: Includes bibliographical references (p. 216-221) and index.