Leading pharmaceutical innovation
Subtitle: trends and drivers for growth in the pharmaceutical industry
By: Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.
Contributors: Reepmeyer, Gerrit, 1976-; Zedtwitz, Maximilian von, 1969-
Edition: 2nd ed.
Publisher: Springer
Published: 2008
Place of publication: Berlin
Language: eng
Number of pages: 186
ISBN-13: 9783540776352
Subjects: Pharmaceutical industry -- Technological innovations; Pharmaceutical industry -- Technological innovations -- Switzerland -- Case studies; Drugs -- Research -- Management; Drugs -- Research -- Switzerland -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references (p. [165]-172) and index.