Paradoxical futures vs. a new beginning
By: by Theodore Levitt
Contributors: Marketing and the New Information/Communication Technologies (1983 : Harvard University. Graduate School of Business Administration)
Series: Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1983
Place of publication: Boston
Language: eng
Number of pages: 16
Subjects: Marketing
Notes: Paper presented at the Harvard University Graduate School of Business Administration's 75th anniversary colloquium entitled Marketing and the New Information/Communication Technologies, July 26-29, 1983.