The crisis of food brands
Subtitle: sustaining safe, innovative and competitive food supply
By: [edited by] Adam Lindgreen, Martin K. Hingley and Joëlle Vanhamme.
Contributors: Lindgreen, Adam.; Hingley, Martin K.; Vanhamme, Joëlle.
Series: Food and agricultural marketing series; Food and agricultural marketing series
Publisher: Gower
Published: 2009
Place of publication: Farnham, Surrey; Burlington, VT
Language: eng
Number of pages: 352
ISBN-13: 9780566088124
Subjects: Food industry and trade -- Management; Food industry and trade -- Quality control; Consumers -- Attitudes
Notes: Includes bibliographical references and index.