Marketing to teens & tweens
By: by Karen Raugust and the editors of Youth markets alert.
Publisher: EPM Communications
Published: 2004
Place of publication: New York, NY
Language: eng
Number of pages: 128
Subjects: Target marketing.; Teenage consumers.; Child consumers.
Other titles: Youth markets alert.
Notes: Includes bibliographical references (p. 109-113) and index.
Table of contents: title: Demographics; title: Financial strength and buying power; title: Buying habits and product usage; title: Entertainment and media usage; title: Youth in society; title: Youth marketing.