Global marketing management
By: Masaaki Kotabe, Kristiaan Helsen.
Contributors: Helsen, Kristiaan.
Edition: 3rd ed.
Publisher: Wiley
Published: 2004
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 694
Subjects: Export marketing -- Management.; International business enterprises -- Management.
Notes: Includes bibliographical references and indexes.