The Breakaway Brand
Subtitle: How Great Brands Stand Out
Edition: 1 edition
Publisher: McGraw-Hill
Published: September 9, 2005
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780072262377
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Business & Economics / Marketing / General; Brand name products; Marketing
First sentence: Why don't more brands break away?