Kuenyehia on Entrepreneurship
Publisher: Flipped Eye Publishing Limited; flipped eye publishing limited
Published: 2012
Language: eng
Number of pages: 671
ISBN-13: 9789988164713
Subjects: Entrepreneurship; Industrial management; Small business, management; Organizational behavior
Description: A resource for students of entrepreneurship, focusing on local content from Ghana, one of the world's fastest growing economies. Part textbook, part reference book for enthusiasts of entrepreneurship, it adopts a multi-disciplinary approach, covering an amalgam of business subjects including human resource management, organizational behaviour, operations management, strategy, marketing, finance and law. Assuming no prior knowledge of business, it illustrates fundamental concepts with practical examples drawn from research conducted in Ghana, occasionally supplemented by anecdotes from global companies such as Apple and Google. Key to its uniqueness is a wide-ranging collection of profiles of successful Ghanaian entrepreneurs as well as sections on particular challenges for prospective investors in Ghana local content which makes this Ghanaian textbook on entrepreneurship o must-read for both Ghanaian students of entrepreneurship and investors with an interest in the Ghanaian economic renaissance.