Consuming kids
Subtitle: the hostile takeover of childhood
By: Susan Linn.
Publisher: New Press; Distributed by W.W. Norton & Co.
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Child consumers -- United States; Advertising and children -- United States; Marketing research -- United States
Notes: Includes bibliographical references (p. [233]-273) and index.
Table of contents: title: The marketing Maelstrom; title: 1. Notes from the underground: thirty-six hours at a marketing conference; title: 2. A consumer in the family: the nag factor and other nightmares; title: 3. Branded babies: from cradle to consumer; title: 4. Endangered species: play and creativity; title: 5. Students for sale: who profits from marketing in schools?; title: 6. Through thick and thin: the weighty problem of food marketing; title: 7. Peace-keeping battle stations and smackdown!: selling kids on violence; title: 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity; title: 9. Marketing, media, and the First Amendment: what's best for children?; title: 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco; title: 11. If values are right, what's left: life lessons from marketing; title: 12. Ending the marketing Maelstrom: you're not alone.