Output budgeting in marketing
By: by Gordon Wills, Martin Christopher and David Walters.
Contributors: Christopher, Martin, joint author.; Walters, David, 1936- joint author.
Series: Management decision monograph series ;; v. 1972, no. 1
Publisher: MCB (Management Decision) Limited
Published: 1972
Place of publication: Bradford, Yorkshire, U.K
Language: eng
Number of pages: 28
Subjects: Marketing.; Budget in business.
Notes: Bibliography: p. 23-28.