Repetition effects over the years
Subtitle: an anthology of classic articles
By: edited by C. Samuel Craig, Brian Sternthal.
Contributors: Craig, C. Samuel.; Sternthal, Brian.
Series: The History of advertising
Publisher: Garland Pub.
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 186
Subjects: Advertising -- Effective frequency.
Notes: Includes bibliographies.