Advertising in the broadcast media
By: Elizabeth J. Heighton, Don R. Cunningham.
Contributors: Cunningham, Don R., joint author.
Publisher: Wadsworth Pub. Co.
Published: 1976
Place of publication: Belmont, Calif
Language: eng
Number of pages: 349
Subjects: Broadcast advertising.; Advertising -- Research.; Advertising media planning.; Advertising -- Social aspects.
Notes: Bibliography: p. 341-343.
Includes index.