Advertising, Promotion and Supplemental Aspects of IMC
Edition: 5th edition
Publisher: Dryden Press
Published: August 2, 1999
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9780030211133
Subjects: Advertising; Business communication & presentation; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Communication in marketing; Sales promotion