Kokusaika jidai ni okeru māketingu no mezasubeki hōkō
By: Waseda Daigaku Sangyō Keiei Kenkyūjo
Series: Sanken shirīzu -- 32
Publisher: Waseda Daigaku Sangyō Keiei Kenkyūjo
Published: 1999
Place of publication: Tōkyō
Language: jpn
Number of pages: 206
Subjects: Marketing; Strategic planning
Notes: Includes bibliographical references.