New ideas for successful marketing
By: edited by John S. Wright and Jac L. Goldstucker.
Contributors: Wright, John S.; Goldstucker, Jac L.
Publisher: American Marketing Association
Published: 1966
Place of publication: Chicago
Number of pages: 786
Subjects: Marketing
Notes: Proceedings of the 1966 world congress on marketing held June 13-15.

Includes a supplement: Defense space supplement.