Marketing strategy
Subtitle: planning and implementation
By: Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Contributors: Boyd, Harper W.; Larréché, Jean-Claude.
Edition: 3rd ed.
Publisher: Irwin/McGraw-Hill
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 393
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.