The strategic positioning of store brands in retailer-manufacturer bargaining
By: Fiona Scott Morton, Florian Zettelmeyer.
Contributors: Zettelmeyer, Florian.; National Bureau of Economic Research.
Series: NBER working paper series -- working paper 7712; Working paper series (National Bureau of Economic Research) -- working paper no. 7712.
Publisher: National Bureau of Economic Research
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 41
Subjects: House brands -- United States -- Marketing.; Brand name products -- United States -- Marketing.; Inventories, Retail -- United States.; Wholesale trade -- United States.
Notes: "May 2000."

JEL no. L1, M3, D4.

Includes bibliographical references (p. 35-37).

Electronic access limited to Binghamton University faculty, staff and students for instructional and research purposes only.

Electronic version available via the Internet at the NBER World Wide Web site.