An empirical view of the different types of consumer promotions in India
By: Priya Jha-Dang, Abraham Koshy.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; W.P. no. 2004-03-03; Working paper (Indian Institute of Management, Ahmedabad) ;; W.P. no. 2004-03-03.
Publisher: Indian Institute of Management
Published: 2004
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 14
Subjects: Sales promotion -- India.
Notes: Includes bibliographical references (leaf [14]).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.