Rules to Break and Laws to Follow
Subtitle: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive Leadership Series)
Publisher: Wiley; John Wiley & Sons
Published: February 8, 2008
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780470227541
Subjects: Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Decision Making & Problem Solving; Leadership; Business & Economics / Decision-Making & Problem Solving; Customer relations; Success in business
Description: Rule #1: The best measure of success for your business is current sales and profit. Rule #2: With the right sales and marketing effort, you can always get more customers. Rule #3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they're deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. In Rules to break and laws to follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies. In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers.