E-business transformation via alliance clusters
By: Fares A. Ghandour ... [et al.].
Contributors: Ghandour, Fares A.; Sloan School of Management.
Series: Sloan working paper -- 4178-01; Working paper (Sloan School of Management) -- 4178.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 2001
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 29
Other titles: Electronic-business transformation via alliance clusters
Description: The number of firms using alliances as part of their corporate venturing or market entry strategies has surged over the past decade. Three common reasons cited for pursuing alliances are technology convergence, market access and alliance partners' complementary resources. This paper contrasts the alliance strategies of HP and IBM, two major competitors in electronic services (i.e., Internet-based "e-service") businesses. Whereas the HP strategy is to attempt to establish its technology infrastructure as the standard e-services infrastructure on the Internet, IBM aims to position its IBM Global Services, rather than its technology, at the center of this ecosystem. Keywords: alliances, corporate entrepreneurship, corporate venturing, e-business, Hewlett Packard, IBM.