Media promotion and marketing for broadcasting, cable, and the Internet
By: [edited by] Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
Contributors: Eastman, Susan Tyler.; Ferguson, Douglas A.; Klein, Robert A., 1928-
Publisher: Focal Press; Elsevier/Focal Press
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 335
ISBN-13: 9780240807621
Subjects: Television broadcasting -- Marketing; Radio broadcasting -- Marketing; Cable television -- Marketing
Other titles: Promotion and marketing for broadcasting, cable, and the web.
Notes: Includes bibliographical references and index.
Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.