Services marketing
Subtitle: integrating customer focus across the firm
By: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Contributors: Bitner, Mary Jo; Gremler, Dwayne D
Edition: 4th ed
Publisher: McGraw-Hill/Irwin
Published: 2006
Place of publication: Boston
Language: eng
Number of pages: 708
Subjects: Service industries -- Marketing; Customer services; Marketing
Notes: Includes bibliographical references and index