The Handbook of Online Marketing Research
Subtitle: Knowing Your Customer Using the Net
Edition: 1 edition
Publisher: McGraw-Hill
Published: September 11, 2000
Language: eng
Format: Hardcover
Number of pages: 433
ISBN-13: 9780071361149
Subjects: Business & Management; Internet; Market research; Internet marketing; Computer Networks; Marketing - General; Business & Economics; Business / Economics / Finance; Internet - General; Business/Economics; Computer Books: Internet General; E-Commerce - Internet Marketing; Computer network resources; Advertising & Promotion; Marketing - Research; Business & Economics / E-Commerce / General; Marketing; Marketing Research; Databases
First sentence: The research process is a structured approach that helps ensure all your efforts result in useful, actionable information.