Introduction to Marketing Communications
Subtitle: An Integrated Approach
Edition: US Ed edition
Publisher: Prentice Hall
Published: October 31, 1997
Language: eng
Format: Hardcover
Number of pages: 752
ISBN-13: 9780132690850
Subjects: Advertising; Communication in marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Advertising campaigns; Marketing - General