International Marketing in the Network Economy
Subtitle: A Knowledge-Based Approach
Publisher: Palgrave Macmillan
Published: December 10, 2007
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780230515703
Subjects: Information theory; International business; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Business & Economics / Marketing / General; Marketing - General; Export marketing; Knowledge management