Relationship governance in a vertical network context
By: Jan B. Heide and Kenneth H. Wathne
Contributors: Wathne, Kenneth H; Marketing Science Institute
Series: Working paper series -- no. 01-109; Report (Marketing Science Institute) -- no. 01-109
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 43
Subjects: Relationship marketing; Customer relations; Marketing research
Notes: Includes bibliographical references (p. 39-43)