Marketing management
Subtitle: cases and readings
By: edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Contributors: Tootelian, Dennis H.; Gaedeke, Ralph M.; Thompson, Leete A.
Publisher: Goodyear Pub. Co.
Published: 1980
Place of publication: Santa Monica, Calif
Language: eng
Number of pages: 498
Subjects: Marketing -- United States -- Management -- Case studies.; Marketing -- United States -- Management.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.