The storyteller's secret
Subtitle: from TED speakers to business legends, why some ideas catch on and others don't
By: Carmine Gallo
Edition: First edition.
Publisher: St. Martin's Press
Published: 2016
Language: eng
Number of pages: 268
ISBN-13: 9781250071552
Copyright date: 2016
Subjects: Persuasion (Psychology); Storytelling; Communication in organizations; Business communication; Communication in management; Inspiration
Description: Internationally bestselling author Carmine Gallo reveals the secrets to telling powerful, inspiring, and game-changing stories that will help you achieve any goal. --Publisher
Notes: Includes bibliographical references (pages 245-260) and index.
Table of contents: title: Preface: Your story is my passion ; Introduction: Richard Branson, dopamine, and the Kalahari Bushmen; title: Part I: Storytellers who ignite our inner fire. What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it; title: Part II: Storytellers who educate. How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story; title: Part III: Storytellers who simplify. If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history; title: Part IV: Storytellers who motivate. Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite; title: a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The ice bucket challenge melts the hearts of millions ; His finest hour; title: 180 words that saved the world; title: Part V: Storytellers who launch movements. Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story; title: Conclusion: The storyteller's universe ; The storyteller's toolkit ; The storyteller's secrets at a glance ; The storyteller's checklist.