The business of influence
Subtitle: reframing marketing and PR for the Digital Age
By: Philip Sheldrake
Publisher: Wiley
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 232
ISBN-13: 9780470978627; 9781119973379
Subjects: Public relations; Marketing; Internet marketing; Influence (Psychology)
Notes: Includes bibliographical references and index.