Measuring variety-seeking and reinforcement behaviors using panel data
By: by Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison.
Contributors: Kalwani, Manohar U.; Morrison, Donald G.; Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 876 (June 1985); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 876.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1985
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 42
Subjects: Consumers' preferences -- Econometric models.; Brand choice -- Econometric models.
Notes: Bibliography: p. 1-3 (2nd group)