Strategic international marketing
By: Hans Günther Meissner.
Publisher: Springer-Verlag
Published: 1990
Place of publication: Berlin; New York
Language: eng
Number of pages: 178
Subjects: Export marketing -- Germany (West); Foreign trade promotion -- Germany (West); Export marketing.
Notes: Includes bibliographical references (p. [171]-176) and index.
Translation of: Strategisches internationales Marketing.