Managing brand equity
By: prepared by Eliot Maltz
Contributors: Marketing Science Institute; Marketing Science Institute. Conference
Series: Report / Marketing Science Institute -- no. 91-110; Report (Marketing Science Institute) -- no. 91-110
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Brand choice
Notes: "April 1991."

"Conference summary."

"This report summarizes ... second MSI conference on Managing Brand Equity (BE), which was held in Austin, Texas, November 28-30, 1990"--p.l