ALL Business is Show Business
Subtitle: Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits
Publisher: Thomas Nelson
Published: July 15, 2004
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780785206088
Subjects: Public Relations; Business/Economics; Business & Economics; Business / Economics / Finance; Business Communication - General; Customer Service; Marketing - General; Business & Economics / Marketing / General
First sentence: Not long ago, I experienced an incident that helped bring home to me the reality of today's marriage between entertainment and business.