The optimisation of advertising-sales response
By: [by] J. J. McDonald and N. Hood.
Contributors: Hood, Neil, joint author.
Series: Social science working papers,; no. 1
Publisher: Paisley College of Technology
Published: 1973
Place of publication: Paisley
Language: eng
Number of pages: 26
Subjects: Advertising -- Mathematical models.; Mathematical optimization.; Cost effectiveness.
Notes: Bibliography: leaves [25]-[26]