Trendsmart
Subtitle: the 21 trends that will change the way you do business
By: Louis Patler.
Publisher: Sourcebooks; Sourcebooks, Incorporated
Published: 2003
Place of publication: Naperville, Ill
Language: eng
Number of pages: 285
Subjects: Consumers' preferences; Marketing; Consumption (Economics)
Other titles: Trend smart
Notes: Originally published in hardback with subtitle: The power of knowing what's coming and what's here to stay.

Includes bibliographical references and index.
Table of contents: title: Introduction : a parable; title: The Trendsmart leader. Lasting trends. Visionary myopia. Generalized priorities. Delayed urgencies. Acrobatic structures. Grounded risks. Standard deviations. Proactive luck; title: The Trendsmart consumer. Mass customization. Local universals. Instant branding. Selective service. Episodic loyalty; title: The Trendsmart employee. Paid volunteers. Fringe deficits. Perpetual innovation. Positive negatives. Temporary careers. Complementary competence. Business casual. Working contradictions.