Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing)
Publisher: JAI Press
Published: September 4, 2003
Language: eng
Format: Hardcover
Number of pages: 672
ISBN-13: 9780762310463
Subjects: Management decision making; Total quality management; Management Science; Economics - General; Business & Economics; Technology & Industrial Arts; Business/Economics; Organizational effectiveness; Marketing; General; Marketing - General; Business & Economics / Management Science; Business & Economics : Management Science; Business & Economics : Marketing - General; Technology / General; Customer relations; Management
First sentence: What's really happening?