Product Strategy for High Technology Companies
Edition: 2nd edition
Publisher: McGraw-Hill
Published: October 12, 2000
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780071362467
Subjects: Research & development management; Sales & marketing; Product management; Management; New Product Development; Organization Development; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - Product Management; Business & Economics / Marketing / General; high technology companies,marketplace,high-tech,McGrath,competitors,growth,management,success,Microsoft,Technology Companies2nd EditionMichael,product development,product platform strategy; Strategic Planning; Development - Business Development; High technology industries; Industrial Management
First sentence: As in Alice in Wonderland, if a company does not have any vision of where it wants to go, then any product strategy is likely to take it somewhere.