Senior executives' perceptions of marketing and sales automation
Subtitle: causes for concern and barriers to adoption
By: by Rowland T. Moriarty & Gordon S. Swartz
Series: Working paper / Division of Research, Harvard Business School -- 89-068; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 89-068
Publisher: Division of Research, Harvard Business School
Published: 1989
Place of publication: [Boston, MA] (Soldiers Field, Boston MA 02163)
Language: eng
Number of pages: 48
Subjects: Marketing; Data processing; Selling
Notes: "May 1989."

Bibliography: p. 42-48.