Impossible to ignore
Subtitle: creating memorable content to influence decisions
By: Carmen Simon
Publisher: McGraw-Hill Education
Published: 2016
Language: eng
Number of pages: 273
ISBN-13: 9781259584138
Subjects: Business presentations; Cognitive psychology
Notes: Includes bibliographical references (pages 249-262) and index.
Table of contents: title: Memory is a means to an end: why memory matters in decision-making; title: A business approach to memory: three steps to influence memory and decisions; title: Control what your audience remembers: practical ways to avoid the hazards of random memory; title: Made you look: how cues pave the way to action; title: The paradox of surprise: the price we pay for extra attention, time, and engagement; title: Sweet anticipation: how to build excitement for what happens next; title: What makes a message repeatable?: techniques to convince others to repeat your words; title: Become memorable with distinction: how to stay on people's minds long enough to spark action; title: "I write this sitting in the kitchen sink": the science of retrieving memories through stories; title: How much content is too much?: how to handle content sacrifice; title: How does the brain decide?: the neurobiology and neuroeconomics of choice; title: The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting; title: Checklist for memorable content.