The 86 percent solution
Subtitle: how to succeed in the biggest market opportunity of the next 50 years
By: Vijay Mahajan and Kamini Banga with Robert Gunther.
Contributors: Banga, Kamini.; Gunther, Robert E., 1960-
Publisher: Wharton School Publishing
Published: 2006
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 224
Subjects: Export marketing -- Developing countries.; International business enterprises -- Developing countries.
Other titles: 86 % solution; Eighty six percent solution
Notes: Includes index.