Unfair advantage
By: [featuring Brian Pasch, Tracy Myers & leading experts from around the world]
Contributors: Myers, Tracy E.
Publisher: CelebrityPress
Published: 2012
Place of publication: Winter Park, FL
Language: eng
Number of pages: 221
ISBN-13: 9780985364380
Subjects: Automobile industry and trade; Management; Selling; Automobiles; Automobile dealers; Entrepreneurship
Notes: "The world's leading automotive retail experts reveal their secrets to give you the upper hand to grow your business and rev up your profits today"--cover
Table of contents: title: The fear stops here / Brian Pasch; title: Supercharged vehicle merchandising / George Nenni; title: The premature death of SEO / Brian Pasch; title: The biggest blunder : ignoring video marketing / A.J. LeBlanc; title: Digital advertising : how to get more traffic right now / Brian Pasch; title: Internet transparency and pink slime / Brian Pasch; title: Did you hire them dead or kill them after you got them? / Craig Lockerd; title: No gifts, gimmicks or gizmos! How to get real buyers onto your lot using direct mail / Troy Spring; title: Same is lame : how to stand out and sell more without spending more / Jimmy Vee and Travis Miller; title: Mastering the telephone / Jerry Thibeau; title: The best tools are not just found in the service bay toolbox / Brian Pasch; title: Unlocking the hidden profits of reinsurance / Tim Byrd; title: What car dealerships can learn about business and branding from the Kardashians and Lady Gaga / Tracy E. Myers; title: Technology is here to stay : jump on the bandwagon or fall behind / Glen Garvin; title: In the driver's seat : be in control of your own website managing your digital assets / Chuck Fisher; title: Creating an executive dashboard / Brian Pasch; title: Knowing your audience in fixed operations / Jim Bernardi; title: What you should know about auto dealer chat to gain the advantage / Shereef Moawad; title: Internet/BDC processes to avoid being an idiot / Marc McGurren; title: Online reviews and moldy hotels / Brian Pasch; title: Mobile collides with merchandising strategies / Jay Radke; title: Social media marketing : lightning in a bottle / Timothy Martell; title: Solving the puzzle / Tracy E. Myers.