Consumer information systems and relationship management
Subtitle: design, implementation, and use
By: Angela Lin, University of Sheffield, UK, Jonathan Foster, University of Sheffield, UK, Paul Scifleet, Charles Sturt University, Australia, editors
Series: Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference
Published: 2013
Place of publication: Hershey, PA
Language: eng
Number of pages: 236
ISBN-13: 9781466640825; 9781466640832; 9781466640849
Copyright date: 2013
Subjects: Consumer profiling; Consumer behavior; Data processing; Customer services; Information technology; Management information systems; Electronic commerce
Description: "This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
Notes: "Premier Reference Source"--Cover.

Includes bibliographical references (pages 202-227) and index.