America's stupidest business decisions
Subtitle: 101 blunders, flops, and screwups
By: Bill Adler, Jr. and Julie Houghton ; illustrations by Loel Barr.
Contributors: Houghton, Julie.
Edition: 1st ed.
Publisher: Quill
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 238
Subjects: Consumer goods -- United States.; Product management -- United States.; Brand name products -- United States -- Marketing.