A guide for retail advertising and selling
Edition: 2d ed. (rev.), comprising a guide and reference to fair practice standards and definitions for retail advertising and selling, with dictionary index of trade terms, standards, descriptions, etc.
Publisher: National Association of Better Business Bureaus, Inc.
Published: 1938
Place of publication: Boston]
Language: eng
Number of pages: 88
Copyright date: 1938
Subjects: Advertising; Advertising laws
Other titles: Retail advertising and selling.
Notes: "Published originally in 1932 as ʻA guide for retail store advertising'."--Introd.

Microfilm. New York, N.Y., Columbia University Libraries, 1996. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1996.