The entrepreneur's guide to market research
By: Anne M. Wenzel
Series: The entrepreneur's guide
Publisher: Praeger
Published: 2012
Place of publication: Santa Barbara, Calif
Language: eng
ISBN-13: 9780313396052; 9780313396069
Subjects: Business planning; New business enterprises; Marketing research; Entrepreneurship
Notes: Includes index.
Table of contents: title: What market research is and isn't; title: Typical outline for a business plan market analysis; title: Types of market research; title: Developing a demographic profile; title: Researching trends in our markets; title: Distribution and spending patterns; title: Estimating the size and growth of the market; title: The competition: competitors, emerging trends and technologies; title: Exploratory market research; title: Putting it all together; title: Fitting the market analysis into the business plan.