Developing winning brand strategies
By: Lars Finskud
Publisher: Business Expert Press
Published: 2009
Place of publication: New York, NY
Language: eng
Number of pages: 104
ISBN-13: 9781606490433
Subjects: Brand name products; Branding (Marketing); Advertising; Consumers' preferences
Notes: "Marketing strategy collection"--Cover.

First published: Competing for choice : developing winning brand strategies. London : Vola Press, 2003.

Includes index.

Includes bibliographical references (p. [98]).