Marketing interfaces
Subtitle: exploring the marketing and business relationship
By: edited by Ian Wilson
Contributors: Wilson, Ian
Publisher: Pitman
Published: 1994
Place of publication: London
Language: eng
Number of pages: 406
Subjects: Marketing
Notes: Includes bibliographic references and index
Table of contents: value: Marketing faces and interfaces / Ian Wilson; value: The marketing/strategy interface / Gordon Pearson; value: The interface with manufacturing / Leslie Nicol; value: Marketing and design : a critical relationship / Rachel Davies Cooper; value: The marketing/finance interface / Richard France; value: 3D forcasting / Gavin Dick; value: The marketing/information technology interface / Michael Carter; value: Marketing and human resource management : a relationship of interdependence / Ann Hollings; value: Case study : Snacks and Nibbles Ltd. / Keith Moreton and David Williamson; value: Case study : Braun AG - the KF 40 coffee; value: machine / Karen Freez