What makes business rock
Subtitle: how I built the world's largest media network : inside MTV's global phenomenon
By: Bill Roedy with David Fisher
Contributors: Fisher, David, 1946-
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 281
ISBN-13: 9781118004760
Subjects: MTV Networks; Mass media; Biography; Rock videos
Description: "Global business lessons from Bill Roedy, the man who built the world's largest entertainment network.  What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked..  It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro..  An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms.  Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland.  A business book masquerading as the memoir of one of the most important people in the music industry.  Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."--
Notes: Includes index.