Marketing across cultures
By: Jean-Claude Usunier, Julie Anne Lee.
Contributors: Lee, Julie, 1948-
Edition: 5th ed.
Publisher: Prentice Hall Financial Times
Published: 2009
Place of publication: Harlow, England; N.Y
Language: eng
Number of pages: 496
ISBN-13: 9780273713913
Subjects: Export marketing -- Social aspects; International business enterprises -- Social aspects; Intercultural communication
Notes: Includes bibliographical references and index.