Optimal advertising policy under dynamic conditions
By: by Marc Nerlove and Kenneth J. Arrow
Contributors: Arrow, Kenneth J. (Kenneth Joseph), 1921-2017, author
Series: Technical report -- no. 102; Technical report (Stanford University. Institute for Mathematical Studies in the Social Sciences) -- no. 102
Publisher: Institute for Mathematical Studies in the Social Sciences, Applied Mathematics and Statistics Laboratories, Stanford University
Published: 1961
Place of publication: Stanford, Calif
Language: eng
Number of pages: 26
Subjects: Advertising; Costs
Notes: "Prepared under contract Nonr-225 (50) (NR-047-004) for Office of Naval Research."