Modern marketing management
By: [Burton Marcus ... et al.].
Contributors: Marcus, Burton.
Edition: Rev. ed.
Publisher: Random House, Business Division
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 709
Subjects: Marketing.; Marketing -- Management.; Marketing -- Case studies.
Genres: Case studies.
Other titles: Modern marketing.
Notes: Includes bibliographical references and indexes.
First ed. published in 1975 under title: Modern marketing.