CIM revision cards Marketing Planning 05/06
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource]
Number of pages: 133
ISBN-13: 9780080501376
Description: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displ.
Notes: Description based on print version record.
Table of contents: title: front cover; copyright; Table of Contents; front matter; Preface; body; Unit 1: Introduction to Marketing Planning; Unit 2: The Marketing Audit; Unit 3: Marketing Planning, Implementation and Control; Unit 4: Promotional Operations; Unit 5: Product Operations; Unit 6: Price Operations; Unit 7: Place Operations; Unit 8: Managing Marketing Relationships; Unit 9: International Marketing; Unit 10: Industrial, Business-to-business FMCG and Services Marketing; Unit 11: Not-for-profit, SMEs and Virtual Marketing.