The Ten Demandments 
Subtitle: Rules to Live by in the Age of the Demanding Customer
Publisher: McGraw-Hill
Published: May 16, 2002
Language: eng
Number of pages: 224
ISBN-13: 9780071387392
First sentence: ONCE UPON A TIME there was a land where sales clerks knew their customers by name, where people shopped at the same local stores for decades, and where parents were amused when their tots hummed commercial jingles from Saturday morning TV.