Corporate communication and corporate language
Subtitle: illustrated by the example of Walt Disney World
By: Alexander Beer
Series: Schriftenreihe "Forschungsergebnisse der Wirtschaftsuniversität Wien"; Forschungsergebnisse der Wirtschaftsuniversität Wien
Publisher: Service Fachverlag
Published: 1996
Place of publication: Wien
Language: eng
Number of pages: 173
Subjects: Corporations; Public relations; Corporate culture; Corporate image; Communication in organizations; Walt Disney Company
Notes: Originally presented as the author's thesis (doctoral)--Wirtschaftsuniversitäts Wien, 1996.

Includes bibliographical references (p. 163-172)