Persuasive games
Subtitle: the expressive power of videogames
By: Ian Bogost
Publisher: MIT Press
Published: 2007
Place of publication: Cambridge, MA
Language: eng
Number of pages: 450
ISBN-13: 9780262026147
Subjects: Soziologie; Overreding; Social aspects; Video games; Computerspiel; Sociale aspecten; Computerspellen; Persuasion (Rhetoric)
Description: "Videogames are both an expressive medium and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric."--Jacket.
Notes: Includes bibliographical references (p. [341]-436) and index.
Table of contents: title: Procedural rhetoric; title: Political processes; title: Ideological frames; title: Digital democracy; title: Advertising logic; title: Licensing and product placement; title: Advergames; title: Procedural literacy; title: Values and aspirations; title: Exercise; title: Purposes of persuasion.