Liquid bread
Subtitle: beer and brewing in cross-cultural perspective
By: edited by Wulf Schiefenhövel and Helen Macbeth
Publisher: Berghahn Books
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 264
ISBN-13: 9780857452153; 9780857452160
Subjects: Cross-cultural studies; Social aspects; Drinking customs; Brewing; Beer; Drinking of alcoholic beverages
Description: Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.
Notes: Includes bibliographical references and index.