The Group Depth Interview
Subtitle: Its Principles and Practices (Ph/Ama Series in Marketing)
Publisher: Prentice Hall College Div
Published: December 1986
Format: Paperback
Number of pages: 192
ISBN-13: 9780133654042
Subjects: Marketing - Research; Market research; Business/Economics; Interviewing in marketing rese; Business / Economics / Finance; Interviewing in marketing research