Price wars
Subtitle: a strategy guide to winning the battle for the customer
By: Thomas J. Winninger.
Publisher: Prima Pub.
Published: 1995
Place of publication: Rocklin, CA
Language: eng
Number of pages: 225
Subjects: Pricing.; Small business -- Management.; Marketing.; Profit.; Consumer satisfaction.; Competition, Unfair.
Notes: Originally published: Edina, MN : St. Thomas Press, c1994.
Includes index.