Rechnergestütztes Individualmarketing
By: Alexander Thun
Series: Schriften zur Wirtschaftsinformatik -- Bd. 18
Publisher: Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 314
ISBN-13: 9783631568545
Notes: Originally presented as the author's thesis (doctoral)--Universität Osnabrück, 2007.

Includes bibliographical references (p. xxiii-xlvi).