Nöjd och trogen kund?
Subtitle: konsumenters lojalitet mot dagligvarubutiker
By: Ulrika Holmberg.
Publisher: Bokförlaget BAS
Published: 2004
Place of publication: Göteborg
Language: swe
Number of pages: 235
Subjects: Customer loyalty.; Grocery trade.; Customer loyalty programs.
Notes: Added t.p. with thesis statement and English abstract laid in.

Originally presented as the author's thesis (doctoral)--G̈öteborgs University, 2004.

Includes bibliographical references (p. 224-235).

Summary in English with title: Faithful and satisfied? : consumers' loyalty to grocery stores.