Groundswell
Subtitle: winning in a world transformed by social technologies
By: Charlene Li, Josh Bernoff
Contributors: Bernoff, Josh
Edition: Expanded and rev. ed.
Publisher: Harvard Business Review Press
Published: 2011
Place of publication: Boston, Mass
Language: eng
Number of pages: 332
ISBN-13: 9781422161982
Subjects: Economic aspects; Online social networks; Information society
Notes: Includes bibliographical references (p. 287-305) and indexes.
Table of contents: title: Understanding the groundswell; title: Why the groundswell; title: and why now?; title: Jujitsu and the technologies of the groundswell; title: The social technographics profile; title: Tapping the groundswell; title: Strategies for tapping the groundswell; title: Listening to the groundswell; title: Talking with the groundswell; title: Energizing the groundswell; title: Helping the groundswell to support itself; title: Embracing the groundswell; title: Tapping the groundswell with Twitter; title: The groundswell transforms; title: How connecting with the groundswell transforms your company; title: The groundswell inside your company; title: Attaining social maturity; title: The future of the groundswell.