Best Practice
Subtitle: Process Innovation Management
Publisher: Butterworth-Heinemann
Published: February 12, 1999
Language: eng
Format: Hardcover
Number of pages: 423
ISBN-13: 9780750639538
Subjects: Management & management techniques; Management - General; Entrepreneurship; Business & Economics; Business / Economics / Finance; Technological innovations; Business/Economics; Reference - General; Operations Research; Business & Economics / Entrepreneurship; Industrial management; Management; Organizational effectiveness
First sentence: This chapter looks at the meaning of the word innovation and how it evolved to incorporate elements of successful commercialization.
Description: Bringing together practitioners and researchers in this field, this book highlights best practice in business innovation. The book uses real-life examples from major companies such as Kodak, Nissan, Exxon, Lever Brothers and Ford Motors.