La publicité en action
Subtitle: comment élaborer une campagne de publicité, ou, ce qui se passe derrière les murs d'une agence
By: Claude Cossette, René Déry.
Contributors: Déry, René.
Publisher: Editions Riguil internationales; Co-diffuseur, Editions du publicitaire
Published: 1987
Place of publication: Sillery, Québec, Canada; [Québec, Canada]
Language: fre
Number of pages: 510
Subjects: Advertising.
Notes: Bibliography: p. [505]-506.
Includes index.