New age marketing
Subtitle: emerging realities
By: editors, Upinder Dhar ... [et al.].
Contributors: Dhar, Upinder.; Nirma University of Science and Technology (Ahmedabad, India). Institute of Management.
Edition: 1st ed.
Publisher: Institute of Management, Nirma University of Science and Technology; Excel Books
Published: 2008
Place of publication: Ahmedabad; New Delhi
Language: eng
Number of pages: 838
ISBN-13: 9788174465870
Subjects: Marketing -- India -- Congresses
Genres: Congresses.
Other titles: Marketing
Description: Contributed papers presented at the Nirma International Conference on Management held during January 9 to 11, 2008 at Institute of Management, Nirma University of Science and Technology; articles are chiefly in Indian context.
Notes: Includes bibliographical references.