A new approach to industrial market segmentation
By: Jean-Marie Choffray, Gary L. Lilien.
Contributors: Lilien, Gary Louis.
Series: WP ; 977-78; Working paper (Sloan School of Management) -- 977-78.
Publisher: Alfred P. Sloan School of Management, M.I.T.
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 22