Dynamische Aspekte in Markenwahlmodellen
By: Bernhard Baumgartner.
Series: Regensburger Beiträge zur betriebswirtschaftlichen Forschung -- Bd. 22
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1999
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 143
Notes: Originally presented as the author's thesis (doctoral)--Universität Regensburg, 1999.

Includes bibliographical references (p. 137-143).