The open brand
Subtitle: when push comes to pull in a web-made world
By: Kelly Mooney, Nita Rollins
Contributors: Rollins, Nita
Publisher: New Rider Press
Published: 2008
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 204
ISBN-13: 9780321550255
Subjects: Branding (Marketing); Trademarks; Design; Web sites
Notes: Includes index.