Guang gao, Cu xiao yu zheng he ying xiao chuan bo
Subtitle: [Ying wen ben] = Integrated advertising, promotion, and marketing communications
By: (mei)Ken ni siE. ke luo(Kenneth E. Clow), (mei)Tang na deBa ke(Donald Baack)Zhu
Contributors: Donald Baack, Zhu
Edition: Di 1 ban.
Publisher: Qing hua da xue chu ban she
Published: 2012
Place of publication: Beijing
Language: chi
Format: Zhuan zhu.
Number of pages: 18445
ISBN-13: 9787302305514
Subjects: Guang gao; Shi chang ying xiao xue; Jiao cai ying wen
Other titles: Integrated advertising, promotion, and marketing communications
Description: Ben shu fen wei wu bu fen, Fen bie jiang shu le zheng he ying xiao chuan bo zhong de ji chu zhi shi, Guang gao gong ju, Mei ti gong ju, Cu xiao gong ju, Yi ji zheng he ying xiao chuan bo zhong de lun li, Jian guan he ping gu.
Notes: Qing hua ying xiao xue xi lie ying wen ban jiao cai.

Bing lie ti ming:Integrated advertising, promotion, and marketing communications.

Ju yuan shu di 5 ban yin jin.