China's new culture of cool
Subtitle: understanding the world's fastest-growing market
By: LiAnne Yu, Cynthia Chan, Christopher Ireland.
Contributors: Chan, Cynthia.; Ireland, Christopher.
Series: Voices that matter
Publisher: New Riders
Published: 2007
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 139
ISBN-13: 9780321453440
Subjects: Consumers -- China; Business enterprises, Foreign -- China; Investments, Foreign -- China; Popular culture -- China; China -- Commerce; China -- Economic conditions -- 2000-; China -- Social conditions -- 2000-
Description: "Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket.
Notes: Includes index.