The Catalog Handbook
Subtitle: How to Produce a Successful Mail Order Catalog
Publisher: Hippocrene Books
Published: December 1991
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9780870520716
Subjects: Sales & marketing; Mail Order; Direct Marketing; Reference; Business/Economics; Mail-order business; General; Catalogs, Commercial; Advertising, Direct-mail; Handbooks, manuals, etc