Facets of corporate identity, communication, and reputation
By: edited by T.C. Melewar.
Contributors: Melewar, T. C.
Publisher: Routledge
Published: 2007
Place of publication: Abingdon, Oxon, [UK]; New York, NY
Language: eng
ISBN-13: 9780415405270; 9780415405287
Subjects: Corporate identity; Corporate image; Communication in marketing; Industrial publicity; Corporations -- Public relations