Winning the toughest customer
Subtitle: The essential guide to selling to women
By: Delia Passi with A.B. Aronson
Contributors: Aronson, Amy
Publisher: Kaplan Pub.
Published: 2006
Place of publication: Chicago, IL
Language: eng
Number of pages: 155
ISBN-13: 9781419535543
Subjects: Women consumers -- United States; Marketing -- United States; Women -- United States -- Attitudes
Notes: Includes bibliographical references and index
Table of contents: title: The new playing field : today's women's market; title: Getting it, part I : understanding gender talk; title: Getting it, part II : listening techniques that get through; title: Taking the field : ten steps to building the relationship; title: Get on her team : positioning that works; title: Rethinking victory : how you close a woman; title: Winning for keeps : the added value of brand loyal women; title: Putting it into play : notes before you go; title: Making the leap