The effects of military advertising
Subtitle: evidence from the advertising mix test
By: James N. Dertouzos.
Contributors: Rand Corporation.; United States. Office of the Assistant Secretary of Defense/Force Management and Personnel.
Series: Rand note -- N-2907-FMP
Publisher: Rand Corp.
Published: 1989
Place of publication: Santa Monica, CA
Language: eng
Number of pages: 37
Subjects: United States. -- Army -- Recruiting, enlistment, etc.; Advertising -- Recruiting and enlistment -- United States.
Notes: "Prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel."

"March 1989."

Includes bibliographical references.