Driven
Subtitle: Inside BMW, the Most Admired Car Company in the World
Publisher: Wiley
Published: April 2, 2004
Language: eng
Number of pages: 320
ISBN-13: 9780471269205
Description: "In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--BOOK JACKET.