The psychology of advertising
By: Walter Dill Scott.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 280
Subjects: Advertising -- Psychological aspects
Notes: Bibliography: p. 247-271.
Reprint of the 5th ed. published in 1913 by Small, Maynard & Co., Boston.
Includes index.