Guo ji shi shang pin pai an li
By: Bian Xiangyang zhu bian
Edition: Di 1 ban
Publisher: Shanghai ren min chu ban she; Ge zhi chu ban she
Published: 2010
Place of publication: Shanghai
Language: chi
Number of pages: 314
ISBN-13: 9787543218215
Subjects: Brand name products; Case studies; Branding (Marketing)
Notes: Includes bibliographical references (p.303-312)