Strategic Management of Technology and Innovation
Edition: 4th Revised edition
Publisher: McGraw Hill Higher Education
Published: December 1, 2003
Language: eng
Format: Paperback
Number of pages: 1008
ISBN-13: 9780071232302
Subjects: Business information systems; Business strategy; Computing and Information Technology; Business/Economics
First sentence: A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal with issues of technology and innovation.