Services marketing
Subtitle: people, technology, strategy
By: Jochen Wirtz, Christopher Lovelock
Contributors: Wirtz, Jochen, author
Edition: Eighth edition.
Publisher: World Scientific Publishing (US)
Published: 2016
Language: eng
Number of pages: 783
ISBN-13: 9781944659004; 9781944659011
Subjects: Marketing; Professions; Management; Service industries; Customer services
Notes: Includes bibliographical references and index.