Advances in Services Marketing and Management: Research and Practice
Subtitle: Vol 4 (Advances in Applied Business Strategy)
Publisher: Elsevier Limited
Published: December 11, 1997
Language: eng
Format: Hardcover
Number of pages: 380
ISBN-13: 9781559388559
Subjects: Management & management techniques; Sales & marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Management - General; Business & Economics / Management; Management; Marketing
First sentence: For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).