A Genie's Wisdom
Subtitle: A Fable of How a CEO Learned to Be a Marketing Genius
Publisher: Wiley
Published: November 1, 2002
Language: eng
Number of pages: 112
ISBN-13: 9780471236085
First sentence: "Once upon a time, after 23 years of climbing the corporate ladder in the world of finance at United Widgets International, Byram J. (B.J.) Bigdome became the CEO."