Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 6th edition
Publisher: McGraw-Hill Companies
Published: April 2, 2003
Language: eng
Format: Hardcover
Number of pages: 67
ISBN-13: 9780072536768
Subjects: Advertising & Promotion; Business / Economics / Finance; Advertising; Communication in marketing; Sales promotion; Business/Economics
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.