Customer Satisfaction Measurement
Subtitle: Kundenzufriedenheitsmessung als Informationsgrundlage des Hersteller- und Handelsmarketing am Beispiel der Automobilwirtschaft
By: Christian Korte.
Series: Schriften zu Distribution und Handel,; Bd. 15
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 292
Subjects: Automobile industry and trade -- Management.; Consumer satisfaction.; Quality of products.
Notes: Includes bibliographical references (p. 263-278).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.