The role of commercial television in the media mix
Subtitle: a guide for the South African advertiser
By: Wilfred Jonathan Bagg.
Contributors: University of Cape Town. Graduate School of Business.
Publisher: Graduate School of Business, University of Cape Town
Published: 1977
Place of publication: [Cape Town]
Language: eng
Number of pages: 195
Subjects: Television advertising -- South Africa.; Television broadcasting -- South Africa.
Notes: Thesis (M.B.A.)--University of Cape Town.
Bibliography: leaves 191-195.