Brand Management 101
Subtitle: 101 Lessons from Real-World Marketing
Publisher: Wiley; Wiley (Asia)
Published: May 11, 2007
Language: eng
Format: Paperback
Number of pages: 215
ISBN-13: 9780470822296
Subjects: Sales & marketing; Marketing - General; Business & Economics / Marketing / General; Business & Economics; Business / Economics / Finance; Business/Economics