Why Innovation Fails
Subtitle: Hard-Won Lessons for Business
Publisher: Spiro Press
Published: July 25, 2005
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781844391066
Subjects: Management & management techniques; Marketing - Research; Business Education; Business & Economics; Business / Economics / Finance; Business/Economics; Non-Classifiable; Consumer Behavior - General; Business & Economics / General; Education