The 22 immutable laws of branding
By: Al Ries and Laura Ries
Contributors: Ries, Laura
Publisher: Profile; Profile Books Limited
Published: 2003
Place of publication: London
Language: eng
ISBN-13: 9781861976055
Subjects: Brand name products; Management; Marketing; Decision making; Produits de marque; Gestion
Other titles: Twenty-two immutable laws of branding
Notes: Previously published by HarperCollins in 1999.