Marketing classics
Subtitle: a selection of influential articles
By: (compiled by) Ben M. Enis, Keith K. Cox.
Contributors: Enis, Ben M 1942-; Cox, Keith K
Edition: 6th ed.
Publisher: Allyn and Bacon
Published: 1988
Place of publication: (Boston)
Language: eng
Number of pages: 544
Subjects: Marketing.
Notes: Previous ed., 1985.

Includes index.

Bibliography, p.