Marketing
Subtitle: contemporary dimensions
By: [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
Contributors: Robicheaux, Robert A.; Pride, William M.; Ferrell, O. C.
Publisher: Houghton Mifflin
Published: 1977
Place of publication: Boston
Language: eng
Number of pages: 427
Subjects: Marketing -- Addresses, essays, lectures
Description: xvi, 427 pages : 24 cm
Notes: Includes bibliographical references.