Werbung, Wettbewerb und Verbraucherpolitik
By: Friedrich W. Mähling.
Series: Hochschulschriften zur Betriebswirtschaftslehre ;; Bd. 24
Publisher: V. Florentz
Published: 1983
Place of publication: München
Language: ger
Number of pages: 477
Subjects: Advertising -- Psychological aspects.; Comparison advertising.; Consumers.
Notes: Bibliography: p. 437-474.
Includes index.