Winning major business
Subtitle: concepts, caveats and practical approaches to marketing and selling projects, programmes and major products (PPPs) to institutional purchasers world-wide : current best practice and a step beyond
By: by Alex Weiss and Stephen Willson ; with cartoons by Matt Pearce.
Contributors: Willson, Stephen.
Publisher: Greenfield
Published: 1994
Place of publication: Kenilworth
Language: eng
Number of pages: 281