Marketing precision and executive action.
Subtitle: Proceedings of the forty-fifth national conference...June 20, 21, 22, 1962.
By: Edited by Charles H. Hindersman.
Contributors: Hindersman, Charles H., ed.
Series: Its Proceedings of the national conference -- 1962.
Published: 1962
Place of publication: Chicago
Language: eng
Number of pages: 657
Subjects: Marketing -- Congresses.
Genres: Congresses.