Controversies in contemporary advertising
By: Kim Sheehan.
Publisher: Sage; Sage Publications, Inc
Published: 2004
Place of publication: Thousand Oaks, CA; London
Language: eng
Number of pages: 333
Subjects: Advertising.
Description: "Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--Jacket.
Notes: Includes bibliographical references and index.