Branddigital
Subtitle: simple ways top brands succeed in the digital world
By: by Allen P. Adamson.
Publisher: Palgrave Macmillan
Published: 2008
Place of publication: New York, NY
Language: eng
Number of pages: 288
ISBN-13: 9780230606043
Subjects: Branding (Marketing); Brand name products; Internet marketing
Table of contents: title: The importance of relevant differentiation; title: The importance of delivering on your brand promise; title: The importance of a simple idea; title: The importance of a clear brand voice; title: The importance of following the customer's journey; title: Stop, look and listen : get insights about your digital audience; title: Call attention to what makes your brand relevantly different; title: Keep your brand's promise; title: Start with a simple idea; title: Establish a clear brand voice; title: Identify where you can play to win; title: The top ideas to remember.