The next big thing
Subtitle: spotting and forecasting consumer trends for profit
By: William Higham.
Publisher: Kogan Page Limited
Published: 2009
Place of publication: Philadelphia
Language: eng
Number of pages: 261
ISBN-13: 9780749454500
Subjects: Consumer behavior -- Forecasting; New products; Sales forecasting
Notes: Includes bibliographical references and index.
Table of contents: title: The importance of trends; title: The relevance of trends; title: The impact of trends; title: The benefit of trends; title: The three is; title: Preparation; title: In-house insights : creating the right environment for trend analysis; title: Outsourcing insights; title: How trends start; title: Trend typologies; title: Where trends occur; title: Trends versus fads; title: What to look for; title: Statistical data; title: Observational data; title: Media monitoring; title: How trends spread; title: Active trend drivers; title: Passive trend drivers; title: Predicting trends; title: Convincing the company; title: Determining strategy; title: What's in it for me?; title: Theory into practice.