comparative study of Japanese marketing strategies in the U.K.
By: V. Wong, J. Saunders, P. Doyle.
Contributors: Saunders, John.; Doyle, P. 1943-; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.153
Publisher: Department of Management Studies, Loughborough University of Technology
Published: 1987
Place of publication: Loughborough
Language: eng