Marketing and Public Policy Conference Proceedings
Subtitle: May 16-17, 1997 Boston Park Plaza Boston, Ma
Contributors: Easwar Iyer (Editor); George Milne (Editor)
Publisher: Amer Marketing Assn
Published: May 1999
Language: eng
Format: Paperback
ISBN-13: 9780877572657
Subjects: Marketing - General; Business & Economics; Business/Economics