The Role of Origin of Fame in Influencer Branding
Subtitle: A Comparative Analysis of German and Russian Consumers
Publisher: Springer Gabler
Published: Aug 20, 2019
Format: paperback
Number of pages: 340
ISBN-13: 9783658275426
Notes: Source title: The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers (Innovatives Markenmanagement)