America's ad icons
By: produced by Jaffe Productions for TLC.; executive producer, Bob Jaffe ; producer, Rocky Collins
Contributors: Jaffe Productions; Learning Channel (Firm); Discovery Channel University; Discovery Communications, Inc; Films for the Humanities (Firm)
Series: MKT 402a (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 51
Subjects: Advertising; Brand name products; Marketing; Imagery (Psychology); Psychological aspects
Description: This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips.
Notes: "Discovery Channel University."--Container.

Disc is a recorded DVD and may not play on all DVD players or drives.

DVD release of the 2001 production by Discovery Communications, Inc.

"Package copyright c2004"--Container.

Narrator, Rino Romano.

DVD-R.