Sport und Sportler, Image und Marktwert
Subtitle: Einsatzmöglichkeiten im Marketing
By: Erhard Thiel.
Publisher: Verlag Moderne Industrie
Published: 1991
Place of publication: Landsberg/Lech
Language: ger
Number of pages: 221
Subjects: Sports -- Germany -- Marketing.; Mass media and sports -- Germany.; Athletes -- Germany.