GLOBAL
By: [Mike W.] Peng
Edition: [2nd ed.], Instructor ed.
Publisher: South-Western, Cengage Learning
Published: 2013
Place of publication: Mason, OH
Language: eng
Number of pages: 230
ISBN-13: 9781111822026
Subjects: International trade; International business enterprises; Globalization; Case studies; International economic relations
Other titles: Peng global 2; Global 2
Notes: Cover title.

Includes bibliographical references (pages 213-217) and index.
Table of contents: title: Globalizing business; title: Understanding politics, laws, & economics; title: Emphasizing cultures, ethics, & norms; title: Leveraging resources & capabilities; title: Trading internationally; title: Investing abroad directly; title: Dealing with foreign exchange; title: Capitalizing on global & regional integration; title: Growing & internationalizing the entrepreneurial firm; title: Entering foreign markets; title: Making alliances & acquisitions work; title: Strategizing, structuring, & learning around the world; title: Managing human resources globally; title: Managing corporate social responsibility globally.