Europe Incorporated
Subtitle: the new challenge
By: Gianni Montezemolo.
Publisher: John Wiley
Published: 2000
Place of publication: Chichester; New York
Language: eng
Number of pages: 188
Subjects: Corporations -- Europe; Industrial management -- Europe
Description: "Globalization has been at the forefront of most CEOs' agendas in recent times but Gianni Montezemolo contends that they should now look first in Europe for business opportunities and threats in the short-term, rather than in the volatile economics of South America, Asia and the Middle East." "Moving away from traditional structures the author outlines a new organizational design, which divides Europe into four distinct clusters - the Northern Bees, the Atlantic Storks, the Southern Gazelles and the Eastern Bears. Using this framework, senior management will be able to develop a clear vision of how to change, expand and integrate into the new Europe."--Jacket.
Notes: Includes bibliographical references (p. [181]) and index.