Some new results in purchase timing and brand selection
By: by Frank M. Bass and Gordon P. Wright.
Contributors: Wright, Gordon P., joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 583
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1976
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 38
Subjects: Consumers -- Mathematical models.; Purchasing -- Mathematical models.; Consumers' preferences -- Mathematical models.; Consumer behavior -- Mathematical models.
Notes: Includes bibliographical references.