Nonprofit essentials
Subtitle: major gifts
By: Julia Ingraham Walker.
Series: AFP fund development series
Publisher: Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 222
Subjects: Nonprofit organizations -- Information technology; Management -- Data processing; Nonprofit organizations -- Management
Other titles: Major gifts.
Description: "With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs."--BOOK JACKET.
Notes: Includes index.