Maximizing your marketing efforts
Subtitle: leading CMOs on overcoming budget constraints, positioning your brand, and harnessing creativity
By: [Bradford Matson ... et al.].
Contributors: Matson, Bradford.
Publisher: Aspatore Books
Published: 2008
Place of publication: [Boston, Mass.]
Language: eng
Number of pages: 136
ISBN-13: 9780314194947
Subjects: Executives -- Legal status, laws, etc; Management rights; Corporate governance -- Law and legislation; Marketing -- Management