Advertising and promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch & Michael A. Belch
Contributors: Belch, Michael A.
Edition: 8th ed.
Publisher: McGraw-Hill
Published: 2008
Place of publication: Maidenhead
Language: eng
Number of pages: 838
ISBN-13: 9780071284400
Subjects: Communication in marketing; Sales promotion; Advertising
Notes: Previous ed.: 2007.

Includes bibliographical references and index.