Reassessing the Internationalization of the Firm (Advances in International Marketing)
Contributors: Catherine N. Axinn (Editor); Paul Matthyssens (Editor)
Publisher: JAI Press
Published: September 1, 2001
Language: eng
Format: Hardcover
Number of pages: 228
ISBN-13: 9780762307951
Subjects: Globalization; International business; Political Science; International Relations - General; International Marketing; Business / Economics / Finance; Marketing - General; Politics/International Relations; Management; International business enterpr; History; International - General; Business & Economics / International; Business & Economics / Marketing / General; Business & Economics : Marketing - General; Science : History; Competition, International; International business enterprises
First sentence: Firms are internationalizing in greater numbers than ever before; they are internationalizing faster than ever before.