A Handbook Of Intellectual Property Management
Subtitle: Protecting, developing and exploiting your IP assets
Contributors: Adam Jolly (Editor); Jeremy Philpott (Editor)
Edition: 1st edition
Publisher: Kogan Page
Published: September 1, 2004
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780749442231
Subjects: Business & Management; Technological innovations; Intellectual capital; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Product Management; Marketing - General; Intellectual property; Intellectual Property - General; Business & Economics / Marketing / General; Law/Intellectual Property - General; Management
First sentence: Today, intellectual property (IP) underpins between 50 and 70 per cent of a country's private sector gross domestic product (GDP), so it is often the difference between commercial success and failure.