International Marketing and the Country of Origin Effect
Subtitle: The Global Impact of "Made in Italy"
By: Edited by Giuseppe Bertoli, Full Professor of Marketing at University of Brescia, Italy, Riccardo Resciniti, Full Professor of International Marketing at University of Sannio, Italy
Publisher: Edward Elgar
Published: 2012
Place of publication: Cheltenham, UK
Language: eng
Number of pages: 202
ISBN-13: 9781781955604; 9781781955611
Subjects: Export marketing; Marks of origin; Globalization
Notes: Includes bibliographical references and index.