Do American businesses use global strategy?
Subtitle: working paper
By: George S. Yip.
Series: Report ;; no. 91-101; Report (Marketing Science Institute) ;; no. 91-101.
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 47
Subjects: Export marketing.; International business enterprises -- Management.; Strategic planning.
Notes: Includes bibliographical references (p. 33-35)
"January 1991."