Megabrands
Subtitle: How to Build Them, How to Beat Them
Publisher: Irwin Professional Pub
Published: December 1991
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9781556234699
Subjects: Sales & marketing; Marketing - Product Management; Business / Economics / Finance; Business/Economics; Product Management; Marketing - General; Brand name products; Management; Marketing; United States