The Real Toy Story
Subtitle: Inside the Ruthless Battle for America's Youngest Consumers
Publisher: Free Press
Published: January 9, 2007
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780743247658
Subjects: Business And Society; Consumer Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - General; Business & Economics / Marketing / General; Popular Culture - General; Toy industry; United States