Brand management
Subtitle: research, theory and practice
By: Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Contributors: Knudtzen, Charlotte F.; Bjerre, Mogens, 1959-
Edition: Second edition.
Publisher: Routledge
Published: 2016
Language: eng
Number of pages: 307
ISBN-13: 9781138804685; 9781138804692
Subjects: Management; Brand name products; Branding (Marketing)
Notes: Includes bibliographical references and indexes.