Market-Based Management (3rd Edition)
Edition: 3 edition
Publisher: Prentice Hall
Published: December 31, 2002
Language: eng
Format: Paperback
Number of pages: 432
ISBN-13: 9780130082183
Subjects: Business strategy; Sales & marketing management; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Marketing / General; Management; Marketing