Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
By: Christian Homburg.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 991 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 991 =; European university studies. Series V, Economics and management ;; vol. 991; Europäische Hochschulschriften.; Bd. 991.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1989
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 230
Subjects: Motivation research (Marketing) -- Mathematical models.; Marketing research -- Mathematical models.; Causation -- Mathematical models.
Notes: Includes bibliographical references (p. 206-230).
Originally presented as the author's thesis (doctoral--Universität Karlsruhe, 1988).