Strategic Marketing
Subtitle: In the Customer Driven Organization
Publisher: Wiley
Published: June 9, 2003
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780470849859
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Management; Marketing