The PR Crisis Bible
Subtitle: How to Take Charge of the Media When All Hell Breaks Loose
Edition: 1st edition
Publisher: Truman Talley Books
Published: November 11, 2000
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780312252304
Subjects: Business Decision Making; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Decision-Making & Problem Solving; Decision Making & Problem Solving; Corporations; Crisis management; Disasters; Mass media and business; Public Relations
First sentence: When this book was scheduled for its press run, the biggest PR crisis since the Exxon Valdez oil spill erupted-the Bridgestone/ Firestone tire recall.