Marketing and supply chain management
Subtitle: a systemic approach
By: Dimitris Folinas and Thomas Fotiadis
Contributors: Fotiadis, Thomas, author
Published: 2018
Language: eng
Number of pages: 232
ISBN-13: 9781138181649; 9781138181656
Subjects: Business logistics; Industrial marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Marketing and supply chain management challenges; title: Introduction to marketing and supply chain management; title: Marketing and supply chain management coexistence in today's market arena; title: Identifying the challenges and trends of marketing and supply chain management; title: Integrated framework of marketing and supply chain management; title: A systemic approach to distribution channels; title: A holistic approach to demand handling; title: Procurement from a marketing and supply chain management point of view; title: Typical approaches of marketing and supply chain management synergies; title: Technologies of marketing and supply chain management synergies.