Key account management in financial services
Subtitle: tools and techniques for building strong relationships with major clients
By: Peter Cheverton ... [et al].
Contributors: Cheverton, Peter.
Publisher: Kogan Page
Published: 2004
Place of publication: Sterling, VA
Language: eng
Number of pages: 329
Subjects: Financial services industry -- Management; Selling -- Key accounts; Marketing -- Key accounts; Customer services
Notes: Includes bibliographical references and index.