The Weather Channel
Subtitle: the improbable rise of a media phenomenon
By: Frank Batten with Jeffrey L. Cruikshank.
Contributors: Cruikshank, Jeffrey L.
Publisher: Harvard Business School Press
Published: 2002
Place of publication: Boston, Mass
Language: eng
Number of pages: 276
Subjects: Weather Channel (Television station : Atlanta, Ga.) -- History -- 20th century; Television weathercasting -- Georgia -- Atlanta -- History -- 20th century
Description: "Twenty years ago, who'd have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? That a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help save them?".

"This is the story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network's success, former Chairman and CEO Frank Batten, this is at once a deeply personal account of high-stakes entrepreneurship and a fascinating case study of a media business both experiencing and driving major change."--BOOK JACKET.
Notes: Includes index.
Table of contents: title: Foundations; title: A new idea; title: Building the data path; title: Birthing pains; title: Flirting with extinction; title: The fast lane; title: Brand building and other adventures; title: Disruptive technologies; title: The Weather Channel in context.