Hanʾguk bŭraendŭ ŭi chinhwa mit palchŏn
By: Kim Chae-il.
Edition: Chʻopʻan
Series: Sŏul Taehakkyo Kyŏngyŏng Yŏnʾguso kiŏp kyŏngyŏngsa yonʾgu chʻongsŏ -- 3
Publisher: Sŏul Taehakkyo Chʻulpʻanbu
Published: 2006
Place of publication: Sŏul
Language: kor
Number of pages: 255
Subjects: Brand name products -- Korea (South); Product management -- Korea (South)
Other titles: Evolution and development of Korean brand
Notes: Includes bibliographical references (p. 247-248) and index.