Marketing research
Subtitle: applications and problems
By: edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford.
Contributors: Jain, Arun K.; Pinson, Christian R. A.; Ratchford, Brian T.
Publisher: Wiley
Published: 1982
Place of publication: Chichester; New York
Language: eng
Number of pages: 555
Subjects: Marketing research -- Addresses, essays, lectures.
Notes: Includes bibliographies and index.