Making dough
Subtitle: the 12 secret ingredients of Krispy Kreme's sweet success
By: Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark
Contributors: Joyner, Amy
Publisher: John Wiley & Sons
Published: 2004
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 222
Subjects: Krispy Kreme Doughnuts; Baked products industry -- United States -- Case studies
Genres: Case studies
Notes: "Published simultaneously in Canada"--T.p. verso

Includes bibliographical references (p. 209-216) and index
Table of contents: title: Mix good taste with show business; title: Be picky about your partners; title: Make good use of your time and resources; title: Expand and protect your brand; title: Think big, but grow carefully; title: Be a guerrilla marketer with a soft touch; title: Maintain high standards; title: Harness the power of technology; title: Give back to the community; title: Select, treat, and train your employees well; title: Build on your success; title: Keep them coming back