Changing marketing strategies in a new economy
By: edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen.
Contributors: Backman, Jules, 1910-; Czepiel, John A.; New York University. College of Business and Public Administration.
Edition: 1st ed.
Series: Key issues lecture series
Publisher: Bobbs-Merrill
Published: 1977
Place of publication: Indianapolis
Language: eng
Number of pages: 144
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.
Lectures delivered at the College of Business and Public Administration, New York University.