Emerging perspectives on services marketing
By: edited by Leonard T. Berry, G. Lynn Shostack, Gregory D. Upah.
Contributors: Berry, Leonard L., 1942-; Shostack, G. Lynn.; Upah, Gregory D.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1983
Place of publication: Chicago, IL
Language: eng
Number of pages: 146
Subjects: Service industries -- Marketing.
Other titles: Services marketing.
Description: vi, 146 p. : 28 cm
Notes: Bibliography: p. 142-144.
Papers from the American Marketing Association's 2nd conference on services marketing held in West Palm Beach, Fla. in Nov. 1981.