Domain names rewired
Subtitle: strategies for brand protection in the next generation of the Internet
By: Jennifer C. Wolfe and Anne H. Chasser
Contributors: Chasser, Anne H.
Publisher: John Wiley & Sons; Wiley
Published: 2013
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781118312629
Subjects: Product management; Internet domain names; Branding (Marketing); Internet marketing; Strategic planning
Notes: Includes bibliographical references and index.