Gays, lesbians, and consumer behavior
Subtitle: theory, practice, and research issues in marketing
By: Daniel L. Wardlow, editor.
Contributors: Wardlow, Daniel L.
Publisher: Harrington Park Press
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 261
Subjects: Gay consumers -- United States.; Lesbian consumers -- United States.; Marketing research -- United States.; Advertising -- United States.
Notes: Includes bibliographical references and index.