The Ultimate CRM Handbook 
Subtitle: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Edition: 1 edition
Publisher: McGraw-Hill
Published: September 24, 2002
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780071409353
Subjects: Customer services; Management & management techniques; Marketing - General; Customer relations; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing; Management - General; Entrepreneurship; Customer Service; Business & Economics / Management; Brand name products; Customer loyalty; Management