Business to business marketing
Subtitle: creating a community of customers
By: Victor L. Hunter with David E. Tietyen.
Contributors: Tietyen, David.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 326
Subjects: Industrial marketing.
Description: Business to Business Marketing: Creating a Community of Customers is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.
Notes: Includes bibliographical references (p. 295-311) and index.