The use of preference and perception measures in new product development
Subtitle: an exposition and review.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 360-68; Working paper (Sloan School of Management) -- 360-68.
Publisher: M.I.T.
Published: 1968
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Management information systems.