Brand Babble
Subtitle: Sense and Nonsense About Branding
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: March 1, 2003
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9780538727143
Subjects: Advertising; Product management; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Brand name products
First sentence: english is a most imprecise language.