Consumer research for management decisions
By: Melvin Prince, with the collaboration of Irene A. Silbert.
Contributors: Silbert, Irene A.
Series: Ronald series on marketing management,
Publisher: Wiley
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 210
Subjects: Consumers -- Research; Marketing research
Notes: Bibliography: p. 202-208.
"A Ronald Press publication."
Includes index.