McDonaldization Revisited
Subtitle: Critical Essays on Consumer Culture
Publisher: Praeger Paperback
Published: January 30, 1998
Language: eng
Format: Paperback
Number of pages: 232
ISBN-13: 9780275961046
Subjects: Cultural studies; Literary studies: from c 1900 -; Sociology, Social Studies; Business & Economics; Business / Economics / Finance; Literary Criticism; Anthropology - Cultural; General; Sociology - General; Social Science / Sociology / General; Consumer Behavior - General; Consumer behavior; Consumption (Economics); Fast food restaurants; Social aspects; Social structure
First sentence: George Ritzer's McDonaldization of Society (1996) is one of those strange and rather marvellous books that manages to be both academic and popular, but without doing particular violence to either genre of writing.