The cultural fit factor
Subtitle: creating an employment brand that attracts, retains, and repels the right employees
By: Lizz Pellet.
Publisher: Society for Human Resource Management
Published: 2009
Place of publication: Alexandria, Va
Language: eng
ISBN-13: 9781586441265
Subjects: Employees -- Recruiting; Employee selection; Corporate culture; Branding (Marketing); Personnel management
Notes: Includes bibliographical references and index.
Table of contents: title: The foundation for integrating organizational culture and the employment brand; title: So what is organizational culture?; title: Employment branding and the employee value proposition; title: Values create cultures; title: Attract, retain, repel to increase the ROI of recruitment and retention; title: The mad hatter: human resources as a marketer; title: The great divide: generational differences and how to create an employment brand that bridges the gap; title: Sustainability and branding: going green; title: Combining culture and brand in a merger or acquisition; title: The employment branding tool kit: how to build a brand.