Consumer Behavior, Eighth Edition
Edition: 8 edition
Publisher: Prentice Hall
Published: April 9, 2003
Language: eng
Format: Hardcover
Number of pages: 688
ISBN-13: 9780130673350
Subjects: Behavioural theory (Behaviourism); Consumer issues; Market research; Marketing - Research; Business/Economics; Business & Economics; Textbooks; Motivation research (Marketing; Business & Economics / Marketing / General; Business / Economics / Finance; Marketing - General; Consumer behavior; Motivation research (Marketing)