Communicators' guide to marketing
By: International Association of Business Communicators ; edited by Clara Degen.
Contributors: Degen, Clara.; International Association of Business Communicators.
Series: Longman series in public communication
Publisher: Longman
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 226
Subjects: Communication in marketing.; Marketing.
Notes: Includes bibliographies and index.