Latinos, Inc.
Subtitle: the marketing and making of a people
By: Arlene Dávila.
Publisher: University of California Press
Published: 2001
Place of publication: Berkeley
Language: eng
Number of pages: 287
Subjects: Hispanic American consumers; Market segmentation -- United States; Hispanic Americans -- Ethnic identity
Other titles: Latinos Incorporated.
Notes: Includes bibliographical references (p. 259-280) and index.