Understanding buyer behavior
By: by A.S.C. Ehrenberg and G.J. Goodhardt. Part 1, Basic concepts.
Contributors: Goodhardt, G. J.
Publisher: J. Walter Thompson Company
Published: 1977
Place of publication: New York
Language: eng
Notes: A series of essays prepared for the J. Walter Thompson Company in conjunction with the Market Research Corporation of America.

In 5 vols.
Table of contents: value: Vol. 1 : Anatomy of buyer behavior. - Vol. 2 : The role of information. - Vol. 3 : Brand loyalty. - Vol. 4 : Market segmentation. - Vol. 5 : Description or explanation.