A knowledge-based approach for screening product innovations
By: "Ram" Sundaresan Ram and Sudha Ram
Contributors: Ram, Sudha, 1959-
Series: Report -- 93-107; Report (Marketing Science Institute) -- no. 93-107
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: New products -- Evaluation; New products -- Decision-making; New products -- Marketing; Product management; Expert systems (Computer science)
Notes: "Technical working paper."

"May 1993."

Documents the development and validation of TELECOMM, a knowledge-based system for use in new product planning

Includes bibliographical references (p. 25-26)