Adding value
Subtitle: brands and marketing in food and drink
By: edited by Geoffrey Jones and Nicholas J. Morgan.
Contributors: Jones, Geoffrey, 1952-; Morgan, Nicholas, 1955-
Series: Comparative and international business series. Modern histories; Comparative and international business.
Publisher: Routledge
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 349
Subjects: Food -- Marketing -- History.; Beverages -- Marketing -- History.; Alcoholic beverages -- Marketing -- History.; Brand name products -- Marketing -- History.
Notes: Includes bibliographical references and index.