Social marketing and public health
Subtitle: theory and practice
By: edited by Jeff French ; with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
Contributors: French, Jeff.
Publisher: Oxford University Press
Published: 2010
Place of publication: Oxford; New York
Language: eng
Number of pages: 351
ISBN-13: 9780199550692
Subjects: Health promotion; Social marketing; Health behavior; Health Promotion -- methods; Social Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The case for social marketing / Jeff French; title: A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens; title: Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens; title: Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos; title: Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens; title: Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon; title: Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh; title: Commissioning social marketing / Jeff French; title: Ethical issues in social marketing / Aiden Truss and Paul White; title: The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens; title: Scoping / Lucy Reynolds and Rowena Merritt; title: Development / Rowena Merritt; title: Implementation / Rowena Merritt; title: Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos; title: Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French; title: Social marketing on a shoestring budget / Jeff French; title: Critical social marketing / Gerard Hastings; title: Value for money in social marketing / Graham Lister; title: Capacity building, competencies, and standards / Paul White and Jeff French; title: Partnerships in social marketing / Jeff French; title: Social marketing in developing countries / William A. Smith; title: Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe.