Optimal Bundling
Subtitle: Marketing Strategies for Improving Economic Performance
Contributors: Ralph Fuerderer (Editor); Andreas Herrmann (Editor); Georg Wuebker (Editor)
Edition: 1 edition
Publisher: Springer
Published: February 22, 1999
Language: eng
Format: Hardcover
Number of pages: 299
ISBN-13: 9783540652472
Subjects: Probability & statistics; Sales & marketing management; Product management; Marketing - General; Marketing Management; Mathematical Statistics; Business & Economics; Business / Economics / Finance; Probability & Statistics - General; Business/Economics; New products; Production & Operations Management; Bundling; Business & Economics / Marketing / General; Business & Economics : Production & Operations Management; Fertigungssteuerung; Optimierung; Optimization; Preissetzung; Pricing; Product Development; Bundling (Marketing)
First sentence: Most firms are multi-product companies faced with the decision whether to sell products (goods and/or services) separately at individually determined prices or whether combinations of products should be marketed in the form of "bundles" for which a "bundle price" is asked.
Description: "Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales."--BOOK JACKET.