Global strategies
Subtitle: insights from the world's leading thinkers
By: with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.
Series: The Harvard business review book series
Publisher: Harvard Business School Press
Published: 1994
Place of publication: Boston, MA
Language: eng
Number of pages: 243
Subjects: International business enterprises.; Strategic planning.; Competition, International.
Other titles: Harvard business review.
Description: "Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field." "Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world."--Jacket.
Notes: Articles originally published in the Harvard business review since 1982.
Includes index.