Application of the "defender" consumer model
By: by John R. Hauser, and Steven P. Gaskin.
Contributors: Gaskin, Steven P.; Sloan School of Management.
Edition: Rev. 1983.
Series: Working paper / Alfred P. Sloan School of Management -- WP #1404-83; Working paper (Sloan School of Management) -- 1404-83.
Publisher: The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: Consumers -- Models.