Defining and relating price, perceived quality, and perceived value
By: Valarie A. Zeithaml
Contributors: Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 87-101
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Copyright date: 1987
Subjects: Pricing; Marketing; Research; Consumers
Notes: Bibliography : p. 32-40.