Net Gain
Subtitle: Expanding Markets Through Virtual Communities
Publisher: Harvard Business School Press
Published: March 1997
Language: eng
Format: Hardcover
Number of pages: 235
ISBN-13: 9780875847597
Subjects: Business & Management; Business strategy; Internet; Local area networks (LANs); Internet - General; Computer Networks; Marketing; Business & Economics; Business / Economics / Finance; Networking - General; Business/Economics; Marketing - General; Internet marketing; Customer relations
First sentence: The rise of virtual communities in on-line networks has set in motion an unprecedented shift in power from vendors of goods and services to the customers who buy them.