Brand Planning for the Pharmaceutical Industry
Publisher: Gower Publishing Company
Published: June 2004
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9780566085208
Subjects: Pharmaceutical industries; Pharmacology; Sales & marketing; Marketing - General; Commercial Policy; Business & Economics; Medical / Nursing; Business/Economics; Pharmacy; Brand name products; Drugs; Marketing; Pharmaceutical industry
First sentence: What is market segmentation?