Transforming Type
Subtitle: New Directions in Kinetic Typography
Publisher: Bloomsbury Publishing Plc
Published: 2015
Language: eng
Number of pages: 128
ISBN-13: 9780857856333
Subjects: Graphic design (typography); Kinetic art; Logos (symbols); Motion pictures and television
Description: "Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"--