L' internationale publicitaire
By: Armand Mattelart.
Series: Textes à l'appui.
Publisher: La Découverte
Published: 1989
Place of publication: Paris
Language: fre
Number of pages: 248
Subjects: Advertising.; Advertising agencies.; International business enterprises.; Advertising -- Social aspects.; Communication, International.; Intercultural communication.
Notes: Includes bibliographical references.