Build Your Customer Strategy
Subtitle: A Guide to Creating Profitable Customer Relationships
Publisher: Wiley
Published: September 22, 2006
Language: eng
Number of pages: 224
ISBN-13: 9780471776604
Description: "Industry expert and author Jim Barnes shows you how managers and executives can create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. He draws on his more than thirty years of experience listening to end-consumers and business customers from a wide variety of industries to enable you to develop your own customer strategy, using the building blocks of successful customer relationships that are presented in this book." "Required reading for every CEO, chief customer officer, customer service executive, and marketing executive, this book urges you to adopt - and keep in mind - the customer's perspective and what it means as a customer to have a relationship with a company or brand. Build Your Customer Strategy shows you how to make a connection with your customers that will not simply satisfy them, but also build and keep their loyalty for your business's long-term succes."--Jacket.