Marketing research
By: Alvin C. Burns, Ronald F. Bush.
Contributors: Bush, Ronald F.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 622
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 611-613) and index.
System requirements for accompanying computer disk: Windows.