Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
By: Stephan A. Kufferath-Kassner.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 860 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 860 =; European university studies. Series V, Economics and management ;; vol. 860; Europäische Hochschulschriften.; Bd. 860.
Publisher: P. Lang
Published: 1987
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 305
Subjects: Strategic planning.; Product management.; Industrial equipment.
Notes: Bibliography: p. 279-305.
Originally presented as the author's thesis (doctoral)--Universität Köln, 1987.