Marketing in turbulent times and Marketing, the challenges and the opportunities
Subtitle: 1975 combined proceedings
By: edited by Edward M. Mazze.
Contributors: Mazze, Edward M.; American Marketing Association.
Series: Series - American Marketing Association ; no. 37; Series (American Marketing Association) ;; no. 37.
Publisher: American Marketing Association
Published: 1975
Place of publication: [Chicago]
Language: eng
Number of pages: 712
Subjects: Marketing -- Congresses.
Other titles: Marketing in turbulent times.; 1975 combined proceedings.
Notes: Includes bibliographies and indexes.
"Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975."
On spine 1975 combined proceedings.