The effectiveness of direct mail that can influence the prospect to purchase
By: by Sattaya Kositkulporn
Series: NU theses: M.B.A
Published: 1997
Language: eng
Number of pages: 82
Subjects: Advertising, Direct-mail   $$| z United States; Direct marketing; Mail-order business
Notes: Thesis (M.B.A.)--National University, San Diego, 1997.