Integrated Marketing Communications
Contributors: David Pickton (Editor); Amanda Broderick (Editor)
Edition: 1st edition
Publisher: Prentice Hall
Published: September 24, 2001
Language: eng
Format: Paperback
Number of pages: 784
ISBN-13: 9780273625131
Subjects: Business communication & presentation; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Marketing