Advertising appeals and culture
Subtitle: the difference between culturally congruent and culturally deviant individuals in Korea
By: by Sung Wook Shim
Published: 2002
Language: eng
Number of pages: 163
Notes: Printout.

Vita.

Thesis (Ph.D.)--University of Florida, 2002.

Includes bibliographical references (leaves 155-162).

Adviser: M. Roberts.