Mass communications research methods
Subtitle: a step-by-step approach
By: H.J. Hsia.
Series: Communication textbook series.
Publisher: L. Erlbaum Associates; Routledge
Published: 1988
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 629
Subjects: Mass media research -- Methodology.; Communication research -- Methodology.; Mass media -- Research.; Communication -- Research.
Notes: Bibliography: p. 585-613.
Includes indexes.