The future of global business
Subtitle: a reader
By: [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 752
ISBN-13: 9780415800938; 9780415800945; 9780203878132
Subjects: International business enterprises; Export marketing; International trade
Description: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
Notes: Includes bibliographical references and index.