Inside biotechnology & pharmaceuticals.
Series: From the field
Publisher: Harvard Business School Publishing
Published: 2000
Place of publication: Boston, Mass
Language: eng
Number of pages: 179
Subjects: Pharmaceutical industry -- Case studies.; Biotechnology industries -- Case studies.
Genres: Case studies.
Notes: "HBSP number 4924" -- Front cover.

Includes bibliographical references.
Table of contents: The pharma giants: ready for the 21st century? / R.H. Hayes; Eli Lilly: the Evista Project / S. Wheelwright; Merck-Medco: vertical integration in the pharmaceutical industry / V.K. Rangan; Novartis: betting on life sciences / R.A. Goldberg, C.-I. Knoop; Biopure Corporation / J. Gourville; Millenium Pharmaceuticals, Inc. (A) / S. Thomke; From managing pills to managing brands / M. Corstjens, M. Carpenter.