The effects of product involvement and task definition on anticipated consumer effort
By: Russell W. Belk and Thomas Keith Clarke
Contributors: Clarke, Thomas Keith, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 508; Faculty working papers -- no. 508.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1978
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 14
Notes: Title page also includes summary of paper.

Includes bibliographical references (leaves 13-14).