Attitude scaling
Series: Its Publication -- no. 4; Publications (Market Research Society) -- no. 4
Publisher: Published by the Market Research Society in association with the Oakwood Press
Published: 1960
Place of publication: London
Language: eng
Number of pages: 76
Subjects: Motivation research (Marketing); Attitude (Psychology); Attitude
Notes: "Papers presented at the Market Research Society's Second Conference held in October, 1958."

Includes bibliographies.