Political campaign communication
Subtitle: principles and practices
By: Judith S. Trent and Robert V. Friedenberg
Contributors: Friedenberg, Robert V
Edition: 6th ed
Series: Communication, media, and politics
Publisher: Rowman & Littlefield Publishers
Published: 2008
Place of publication: Lanham
Language: eng
Number of pages: 436
ISBN-13: 9780742553026; 9780742553033
Subjects: Political campaigns; Communication in politics
Notes: Includes bibliographical references and index
Table of contents: title: Communication and political campaigns : a prologue; title: Communicative functions of political campaigns; title: Communicative styles and strategies of political campaigns; title: Communicative mass channels of political campaigning; title: Communicative types and functions of televised political advertising; title: Public speaking in political campaigns; title: Recurring forms of political campaign communication; title: Debates in political campaigns; title: Interpersonal communication in political campaigns; title: Advertising in political campaigns; title: The Internet and political campaigns