CIM practice & revision kit.
Contributors: Chartered Institute of Marketing.
Series: CIM new syllabus
Publisher: BPP Professional Education
Published: 2003
Place of publication: London
Language: eng
Number of pages: 214
Subjects: Marketing -- Management -- Examinations -- Study guides.
Genres: Study guides.
Description: This study text focuses on marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
Notes: For exams in December 2003 and June 2004.

Supports assigment based learning.

Includes index.