Balancing co-marketing alliances for effectiveness
Subtitle: working paper
By: Louis P. Bucklin and Sanjit Sengupta
Contributors: Sengupta, Sanjit
Series: Report -- no. 92-120; Report (Marketing Science Institute) -- no. 92-120.
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Copyright date: 1992
Subjects: Marketing; Management
Notes: Includes bibliographical references (p. 19-21).