Conference on sales promotions from the consumer, manufacturer, and retailer perspectives
Subtitle: conference summary
By: prepared by George Low
Contributors: Marketing Science Institute. Conference
Series: Report -- no. 92-103; Report (Marketing Science Institute) -- no. 92-103
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18
Copyright date: 1992
Subjects: Sales promotion; Congresses
Notes: "February 1992."

"May 16-17, 1991, Lafayette Hotel, Boston, MA."