Small business smarts
Subtitle: building buzz with social media
By: Steve O'Leary, Kim Sheehan, Sterling Lentz
Contributors: Sheehan, Kim; Lentz, Sterling
Publisher: Praeger
Published: 2011
Place of publication: Santa Barbara, Calif
Language: eng
ISBN-13: 9780313394096; 9780313394102
Subjects: Social media; Economic aspects..; Internet marketing; Small business marketing; Technological innovations; Economic aspects; Customer relations; Online social networks
Notes: Includes bibliographical references and index.