Strategic Sports Event Management
Subtitle: an international approach
Series: Hospitality, Leisure & Tourism S; Hospitality, Leisure & Tourism S
Publisher: Elsevier
Published: 2004
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 271
ISBN-13: 9780080481159
Subjects: Cross-cultural studies; Sports administration
Description: Comprehensive coverage of an important and growing theme and a valuable resource for students in the event and sport management fields.
Notes: Description based on print version record.
Table of contents: title: Cover; Strategic sports event management: An international approach; Contents; List of figures and tables; List of Event management boxes; List of Case studies; Glossary of terms; Acknowledgements; An introduction; 1 The sports events industry; 2 Event organizations; 3 The sports event planning process; 4 Impacts and legacies; 5 Financial planning and control; 6 Event revenue maximization; 7 The bidding process; 8 Event implementation; 9 Marketing planning and implementation; 10 Innovative communications; 11 Sports event sponsorship; 12 Research and evaluation; Index.