How advertisers portray men and women
Subtitle: the reality gap and its social consequences
By: by Paula England and Teresa Gardner
Series: Reprint series
Publisher: University of Texas at Dallas. Center for Research in Business and Social Policy
Published: 1982
Place of publication: Richardson, Tex
Language: eng
Number of pages: 39
Description: "This study examines portrayals of men's and women's roles in 2,000 magazine advertisements that appeared between 1960 and 1979 in Vogue, Ladies' Home Journal, Playboy, and Time."
Notes: SR 82-07.