History of marketing thought : an update
By: Jagdish N. Sheth, David M. Gardner
Contributors: Gardner, David Morgan, 1936-; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 857; BEBR faculty working paper -- no. 857.
Publisher: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign
Published: 1982
Place of publication: [Urbana]
Language: eng
Number of pages: 26
Notes: Includes bibliographical references (p. 21-26).