Ketele ying xiao xin lun
Subtitle: Marketing moves : a new approach to profits, growth, and renewal
By: Feilipu Ketele, Dipaike Zhanen, Suwei Maisenxi zhu ; Gao Dengdi yi
Contributors: Jain, D. (Dipak); Suvit Maesincee, 1961-
Edition: Di 1 ban
Publisher: Zhejiang ren min chu ban she
Published: 2002
Place of publication: Hangzhou
Language: chi
Number of pages: 207
ISBN-13: 9787800735196
Subjects: Marketing; Management; Shi chang ying xiao xue; Telemarketing
Work titles: Marketing moves
Notes: Translation of: Marketing moves : a new approach to profits, growth, and renewal/ Philip Kotler, Dipak C Jain, suvit Maesincee. Boston, Mass. : Harvard Business School Press, c2002.