Transformations of retailing in Europe after 1945
By: Ralph Jessen and Lydia Nembach-Langer
Contributors: Nembach-Langer, Lydia
Series: The history of retailing and consumption
Publisher: Ashgate Pub.
Published: 2012
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9781409424444; 9781409424451
Subjects: Retail trade; History
Notes: Includes bibliographical references and index.
Table of contents: title: List of tables of figures; title: Notes on the contributors; title: General editor's preface; title: Introduction: transformations of retailing in Europe after 1945 / Ralph Jessen and Lydia Langer; title: Consumer society revisited : affluence, choice and diversity / Frank Trentmann; title: Americanization of retailing? : the introduction of self-service; title: The coming of the supermarket : the processes and consequences of transplanting American know how into Britain / Gareth Shaw, Adrian Bailey, Andrew Alexander, Dawn Nell and Jane Hamlet; title: The long way to the supermarket : entrepreneurial innovation and adaptation in 1950s-1960s Italy / Emanuela Scarpellini; title: How West German retailers learned to sell to a mass consumer society : self-service and supermarkets between "Americanization" and "Europeanization", 1950s-1960s / Lydia Langer; title: Beyond self-service : the limits of "Americanization" in post-war West German retailing in comparative perspective / Jan Logemann; title: New and old places of consumption; title: Automatic trade : self-service and the polycentric early history of slot machines / Angelika Epple; title: Mail order retailing in Britain since 1945 : credit community and technology / Richard Coopey; title: What sex are sex shops? : the retailing of erotica in West Germany before the legalization of pornography / Elizabeth Heineman; title: "Everything that exists in capitalism can be found in the department store" : the development of department stores in the Federal Republic of Germany, 1949-2000 / Ralf Banken; title: Scientific knowledge, technical innovations and the retail trade; title: Managing the unmanageable : the professionalization of market and consumer research in post-war Europe / Stefan Schwarzkopf; title: Irradiating fish : improving food chains : retailers as mediators in a German innovation network : 1968-1977 / Karin Zachmann; title: Cool alliances : freezers, frozen fish, and the shaping of industry-retail relations in Norway, 1950-1960 / Terje Finstad; title: The barcode revolution in German food retailing / Annika Menke; title: Index.