Cases in strategic marketing
By: David Rosenthal, Lew G. Brown.
Contributors: Brown, Lew G.
Publisher: Prentice Hall
Published: 2000
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 610
Subjects: Marketing -- Decision making -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.