Sports marketing
Subtitle: it's not just a game anymore
By: Phil Schaaf.
Publisher: Prometheus Books
Published: 1995
Place of publication: Amherst, N.Y
Language: eng
Number of pages: 355
Subjects: Sports -- United States -- Marketing.
Description: With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world.
Notes: Includes bibliographical references (p. 329-338) and index.