Readings in Advertising, Society, and Consumer Culture
Contributors: Roxanne Hovland (Editor); Joyce Wolburg (Editor); Eric Haley (Editor)
Publisher: M.E. Sharpe
Published: June 2007
Language: eng
Format: Paperback
Number of pages: 425
ISBN-13: 9780765615459
Subjects: Advertising; Business ethics; Consumer issues; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business Mathematics; Consumer Behavior - General; Marketing - General; Media Studies