Charming the dragon
Subtitle: successful alliances in the PRC from a UK perspective with case studies on the alliance activities of Rolls-Royce and ICI.
Contributors: University of Derby.
Publisher: University of Derby]
Published: 1999
Place of publication: [Derby
Language: eng
Subjects: Rolls-Royce plc.; Imperial Chemical Industries.
Notes: Thesis (M.A.in Marketing Management) - University of Derby, 1999.