Demarketing
Subtitle: strategic alternatives for the shortage problem
By: by T. D. C. Cullwick.
Series: Commentary paper - Victoria Uiversity of Wellington, Dept. of Business Administration ; no. 1
Publisher: Department of Business Administration, Victoria University of Wellington
Published: 1974
Place of publication: Wellington
Language: eng
Number of pages: 23
Subjects: Marketing.; Marketing -- Social aspects.; Supply and demand.
Notes: Includes bibliographical references.