Automation in pharmaceutical marketing.
Contributors: Atkins, Robert J.
Publisher: Navillus Pub. Corp.
Published: 1968
Place of publication: Stamford, Conn
Language: eng
Number of pages: 37
Subjects: Drugs -- Marketing.; Pharmaceutical industry.; Pharmaceutical industry -- Data processing.
Notes: Cover title.

"Originally appeared in article form in Pharmaceutical Marketing & Media [i.e. Medical Marketing and Media] ...February 1968 ... August 1968."
Table of contents: value: Input/output: understanding the computer, by R.J. Atkins.-Bridging the computer gap in marketing, by J.V. Mahar and J.A. Aherne.- The computer and call reporting, by R.D. Powell and D.R. Patoka.- The computer and direct mail, by B. Ross and J. White.- The computer and media selection, by T.R. Spiers and S.A. Samuels.- The computer & or forecasting and planning, by S.A. Samuels and M. Hamburg.- The computer and the future, by R.J. Atkins and K.R. Davis.