capabilities of market-driven organizations
Subtitle: commentary
By: George S. Day
Series: Report / Marketing Science Institute -- no. 93-123; Report (Marketing Science Institute) -- no. 93-123
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Strategic planning; Marketing -- Management
Notes: "December 1993."

Includes bibliographical references (p. 29-32)