Marketing operations.
Contributors: Chartered Institute of Marketing.
Series: CIM companion
Publisher: CIM Publishing
Published: 2002
Place of publication: Cookham
Language: eng
Number of pages: 312
Subjects: Marketing.
Notes: "This companion is written to complement the recommended core text by Kotler, Armstrong, Saunders and Wong, Principles of matketing (2nd ed, Prentice-Hall, 2000)" - p.1.