Handels-Marketing
Subtitle: Entstehung, Aufgabe, Instrumente
By: von Wolfgang Oehme.
Edition: 2., neubearbeitete und erw. Aufl.
Publisher: F. Vahlen
Published: 1992
Place of publication: München
Language: ger
Number of pages: 493
Subjects: Marketing.
Other titles: Handelsmarketing.
Notes: Includes bibliographical references (p. [471]-475) and indexes.