La publicité
Subtitle: une force au service de l'entreprise
By: Robert Leduc ; préface de Robert Guérin.
Edition: 9e éd. actualisée.
Series: Dunod entreprise,
Publisher: Dunod
Published: 1987
Place of publication: [Paris]
Language: fre
Number of pages: 334
Subjects: Advertising.
Notes: Bibliography: p. [331]-334.