Institutionalisierung des Marketingkonzeptes durch Produkt-Management
By: Ulf Schwarting.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1426 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1426 =; European university studies. Series V, Economics and management ;; vol. 1426; Europäische Hochschulschriften.; Bd. 1426.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1993
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 249
Subjects: Product management.; Marketing -- Management.
Notes: Includes bibliographical references (p. [237]-249).