Consumer involvement with grocery brands
Subtitle: an empirical study of the factors influencing choice
By: [by]Simon Knox and David Walker.
Contributors: Walker, David.; Cranfield School of Management.
Series: Working papers / Cranfield School of Management -- 4/92; Working papers (CranfieldSchool of Management) -- 4/92.
Publisher: Cranfield School of Management
Published: 1992
Place of publication: Cranfield
Language: eng