Routledge handbook of sports sponsorship
Subtitle: successful strategies
By: Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson.
Contributors: Torrigiani, Luiggino, 1962-; Camps, Andreu.
Publisher: Routledge
Published: 2006
Place of publication: Abingdon, Oxon; New York
Language: eng
Number of pages: 288
ISBN-13: 9780415401104; 9780415401111
Subjects: Sports sponsorship -- Law and legislation; Sports sponsorship
Work titles: Sports et Sponsoring.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Sponsorship management principles; title: Legal approach to sporting events; title: Strategic and operational sponsorship implementation; title: Contracts associated with events; title: Case study : Perrier Fluo beach volley experience; title: Conclusion.