The man who sold America
Subtitle: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
By: Jeffrey L. Cruikshank and Arthur W. Schultz.
Contributors: Schultz, Arthur W.
Publisher: Harvard Business Review Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
Number of pages: 435
ISBN-13: 9781591393085
Subjects: Lasker, Albert Davis, -- 1880-1952; Advertisers -- United States -- Biography; Advertising -- United States -- History -- 20th century
Genres: Biography
Description: The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket].

The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
Notes: Includes bibliographical references.
Table of contents: title: The orator and the entrepreneur; title: The Galveston hothouse; title: Success in Chicago; title: Salesmanship in print; title: Growing up, breaking down; title: The greatest copywriter; title: Orange juice and raisin bread; title: Fighting for Leo Frank; title: Into the tomato business; title: Saving baseball from itself; title: Venturing into politics; title: Electing a president; title: The damnedest job in the world; title: A family interlude; title: A defeat and two victories; title: Selling the unmentionable, and more; title: Retrenching and reshaping; title: Selling and unselling California; title: The downward spiral; title: Changing a life; title: Finding peace; title: The lasker legacy.