From sandlots to the Super Bowl
Subtitle: the National Football League, 1920-1967
By: Craig R. Coenen
Edition: 1st ed
Series: The sport and popular culture series; Sport and popular culture
Publisher: University of Tennessee Press
Published: 2005
Place of publication: Knoxville
Language: eng
Number of pages: 342
Subjects: National Football League -- History -- 20th century
Description: "In From Sandlots to the Super Bowl, Craig R. Coenen recounts the NFL's ascension from a cash-strapped laughingstock to a perennial autumn obsession for millions of sports fans. It offers an in-depth summary of the NFL's early years and its struggles to build an identity. This book shows how the fledgling NFL of the 1920s and 1930s attempted to build support both on a local and national scale."

"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.
Notes: Includes bibliographical references (p. [303]-330) and index
Table of contents: title: Introduction; title: The early National Football League and its meaning in small cities, 1920-1939; title: Pro football franchises in medium-sized and large cities, 1920-1932; title: Pro football's niche : franchise stability and growing popular appeal, 1933-1945; title: The war with the All-America Football Conference, 1945-1950; title: Pro football in the early television era : prosperity and popularity, but problems persist, 1946-1960; title: The emergence of the modern National Football League : national markets and community support, 1959-1967; title: Conclusion; title: Appendix A. National Football League franchises, 1920-2004; title: Appendix B. Franchises in rival pro football leagues, 1926-1985