Advertising management
Subtitle: text and cases
By: Robert L. Anderson, Thomas E. Barry.
Contributors: Barry, Thomas E, 1943-
Publisher: C. E. MerrillPub. Co
Published: 1979
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 533
Subjects: Advertising managment.; Advertising management -- Case studies.
Notes: Includes bibliographical references and index.