Packaging the presidency
Subtitle: a history and criticism of presidential campaign advertising
By: Kathleen Hall Jamieson.
Publisher: Oxford University Press
Published: 1989
Place of publication: Oxford
Number of pages: 505
Subjects: Presidents -- United States -- Election.; Advertising, Political -- United States.; United States  -- Politics and government  -- 1945-
Notes: Includes index.

Bibliography: p. 472-495.