A VALS overview of U.S. shopping patterns and attitudes
By: Gloria Esdale McConnell, principal consultant ; sponsored by SRI International's Consumer Business Center and the Values and Lifestyles Program.
Contributors: SRI International. Consumer Business Center.; Values and Lifestyles Program (SRI International)
Publisher: SRI International, Business Intelligence Program
Published: 1990
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025-3476)
Language: eng
Number of pages: 33
Subjects: Retail trade -- United States.; Consumer's preferences -- United States.; Consumers -- United States -- Attitudes.; Market surveys -- United States.
Notes: Cover title.
"June 1990."
"D90-1442."