Promotional decision making
Subtitle: practice and theory, a study in marketing management
By: by Patrick J. Robinson and David J. Luck.
Contributors: Luck, David Johnston.
Series: McGraw-Hill Marketing Science Institute series
Publisher: McGraw-Hill
Published: 1964
Place of publication: New York
Number of pages: 254
Subjects: Marketing surveys; Marketing research
Notes: Bibliography: p. 235-244.