Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)
Edition: 6 edition
Publisher: McGraw-Hill/Irwin
Published: August 12, 2004
Language: eng
Format: Hardcover
Number of pages: 864
ISBN-13: 9780073049724
Subjects: Advertising; Business / Economics / Finance; Business & Economics; Coursepacks; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.