Managerial economics
Subtitle: economic tools for today's decision makers
By: Paul G. Keat, Philip K.Y. Young.
Contributors: Young, Philip K. Y.
Edition: 6th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780136040040
Subjects: Managerial economics
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The firm and its goals; title: Supply and demand; title: Demand elasticity; title: Demand estimation and forecasting; title: The theory and estimation of production; title: The theory and estimation of cost; title: Pricing and output decisions : perfect competition and monopoly; title: Pricing and output decisions : monopolistic competition and oligopoly; title: Special pricing practices; title: Game theory and asymmetric information; title: Capital budgeting and risk; title: The multinational corporation and globalization; title: Government and industry : challenges and opportunities for today's manager; title: Managerial economics in action: the case of the refreshment beverage industry.