Symposia on the marketing and entrepreneurship interface
Subtitle: proceedings, 1996-1998
By: edited by Bev Hulbert, John Day, Eleanor Shaw.
Contributors: Hulbert, Bev.; Day, John.; Shaw, Eleanor.; Academy of Marketing.; American Marketing Association. Marketing Entrepreneurship Interest Group.; Nene University College.
Publisher: Faculty of Management and Business, Nene University College
Published: 1998
Place of publication: Northampton
Language: eng
Number of pages: 754
Notes: At head of title: The Academy of Marketing and UIC / MEIG-AMA.