Managing Marketing Linkages
Subtitle: Text, Cases, and Readings
Edition: 1 edition
Publisher: Prentice Hall
Published: October 25, 1995
Language: eng
Format: Paperback
Number of pages: 403
ISBN-13: 9780132349239
Subjects: Sales & marketing; Marketing - General; Marketing; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business planning; Case studies