Marketing and the Bottom Line
Edition: 2 edition
Publisher: FT Press; FT Prentice Hall
Published: March 30, 2004
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780273661948
Subjects: Business strategy; Sales & marketing management; Investment Finance; Portfolio Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Finance
Notes: Second Edition