Customer integration
Subtitle: the quality function deployment (QFD) leader's guide for decision making
By: Doug Daetz, Bill Barnard, and Rick Norman.
Contributors: Barnard, William.; Norman, Rick.
Publisher: Wiley
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 300
Subjects: Marketing -- Decision making.; Consumer satisfaction.; Marketing research.; Quality function deployment.
Notes: Includes bibliographical references (p. 283-287) and index.