Online Marketing Heroes
Subtitle: Interviews with 25 Successful Online Marketing Gurus
Publisher: Wiley
Published: March 10, 2008
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780470242049
Subjects: Internet; Computers; Computer - Internet; Computer Books: Internet General; Industries - Retailing; Internet - General; Computers / Internet / General; Internet advertising; Internet marketing
Description: "Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results." "Where better to learn such skills than from those who have already been successful?" "The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. Here's your chance to pick the best brains in the business."--Jacket.