The Dartnell direct mail and mail order handbook
By: by Richard S. Hodgson.
Contributors: Dartnell Corporation.
Edition: 2d ed.
Publisher: Dartnell Corp.
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 1555
Subjects: Advertising, Direct-mail -- Handbooks, manuals, etc.; Mail-order business -- Handbooks, manuals, etc.
Other titles: Direct mail and mail order handbook.
Notes: Bibliography: p. 1312-1323.

Includes index.