The uses and effectiveness of vertical cooperative advertising
Subtitle: a thesis
By: presented by Robert Freeman Young
Contributors: Harvard University. Graduate School of Business Administration
Published: 1980
Language: eng
Number of pages: 310
Subjects: Cooperative advertising; Advertising
Notes: Photocopy of typescript. Boston : Harvard University, Graduate School of Business Administration, 1980.

Thesis--Harvard University, Graduate School of Business Administration.

Bibliography: leaves [305]-[310]