Karma queens, geek gods, & innerpreneurs
Subtitle: meet the 9 consumer types shaping today's marketplace
By: Ron Rentel ; with Joe Zellnik
Publisher: McGraw-Hill
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 313
ISBN-13: 9780071477918
Subjects: Consumers; Marketing research
Other titles: Karma queens, geek god, and innerpreneurs
Notes: Includes bibliographical references and index
Table of contents: title: What's a C-type and why should I care?; title: C-types defined; title: Why C-types matter; title: Genesis of the types; title: Nine C-types you should know; title: Karma queens; title: Parentocrats; title: Denim dads; title: Ms. Independents; title: Innerpreneurs; title: Middlemen; title: Culture crossers; title: Geek gods; title: E-litists; title: Analyzing universal aspects of consumer life; title: The psyche construct; title: Portfolio of sex psyches; title: Portfolio of food psyches; title: C-types applied; title: The C-type construct in a Web-based world; title: How to use C-types to spark insight; title: Bringing your target to life through typing; title: C-types : windows on the future