Marketing spending for new product introduction
Subtitle: entrant strategy and incumbent response
By: Venkatesh Shankar
Contributors: Marketing Science Institute
Series: Report -- no. 98-129; Report (Marketing Science Institute) -- no. 98-129
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: New products; Marketing -- Management
Notes: "December 1998."

"Technical working paper."

Includes bibliographical references (p. 41-44)