Marketing to Leading-Edge Baby Boomers
Subtitle: Perceptions, Principles, Practices & Predictions
Publisher: Paramount Market Publishing, Inc.
Published: March 10, 2006
Format: Paperback
Number of pages: 336
ISBN-13: 9780976697350
Subjects: Business & Economics / Marketing / General; Advertising; Baby boom generation; Target marketing; United States
First sentence: Similar to parents naming their new baby, thought leaders from older generations choose a name for a newly arriving generation-whether members of the new generation eventually like the name or not.