Consumer behavior and culture
Subtitle: consequences for global marketing and advertising
By: Marieke de Mooij.
Publisher: Sage Publications
Published: 2004
Place of publication: Thousand Oaks; London
Language: eng
Number of pages: 345
Subjects: Consumer behavior -- Cross-cultural studies.; Consumers -- Psychology.; Marketing.
Genres: Cross-cultural studies.
Notes: Includes bibliographical references and index.