The portable MBA
By: edited by Kenneth M. Eades ... [et al.].
Edition: 5th ed.
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 358
ISBN-13: 9780470481295
Notes: Includes bibliographical references and index.
Table of contents: title: Accounting principles; title: The principles of economics; title: Introduction to business ethics; title: Marketing management; title: Financial management; title: Operations management; title: Managing people; title: Supply chain management; title: Strategy : defining and developing competitive advantage; title: Financial analysis and firm valuation; title: Consumer behavior; title: New product creation; title: Entrepreneurship; title: Emerging markets and development; title: Enterprise risk management; title: Leading from the middle; title: Managing teams; title: Starting your new career with your MBA.