How to plan direct mail
By: Iain Maitland.
Series: Advertiser's guides
Publisher: Cassell; Orion Publishing Group, Limited
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 115
Subjects: Advertising, Direct-mail -- Great Britain.; Direct marketing -- Great Britain.
Notes: Includes bibliographical references (p. 108-110) and index.