They changed to tea
Subtitle: a study in the dynamics of consumer behavior
By: [Philip Ennis and Charles Emery]
Contributors: Emery, Charles; Zeisel, Hans; Tea Council; Columbia University. Bureau of Applied Social Research
Publisher: Bureau of Applied Social Research, Columbia University
Published: 1954
Place of publication: [New York]
Language: eng
Subjects: Consumer behavior; Tea
Description: This is a study of which kinds of dissatisfaction with previous beverages and which precipitating factors are most common among persons who have recently become regular tea drinkers. 282 interviews. Questionnaire included.
Notes: "Prepared for The Tea Council."

"December 1954."

"Late in 1953, Dr. Hans Zeisel, on behalf of the Tea Council, requested the Bureau of Applied Social Research of Columbia University to undertake an interview study of people who has recently become daily hot tea drinkers"--Page [INTRO-1].