Promiscuous Customers
Subtitle: Invisible Brand
Edition: 1st edition
Publisher: Capstone
Published: December 15, 2001
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781841121598
Subjects: Business & Management; Internet; Management & management techniques; Sales & marketing; General; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Customer Service; Business & Economics / General
First sentence: Today's customers in digital markets are, like spoilt children, both fortified and frustrated by an impression of almost infinite choice.