Advertising and consumer culture.
Contributors: McAllister, Matthew P.; Mazzarella, Sharon R.
Series: Mass communication & society -- v.3, no. 4.
Publisher: Lawrence Erlbaum Associates
Published: 2000
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 456
Subjects: Consumer behavior.; Advertising -- Social aspects.
Notes: A special issue of: Mass communication & society ; v. 3, no. 4 (Fall 2000)

Includes bibliographical references.

Mazzarella is a former Ithaca College faculty member.
Table of contents: value: Guest editors' note : Advertising and consumer culture / Matthew P. McAllister and Sharon R. Mazzarella; value: Consumer protection in historical perspective : the five-year battle over Federal regulation of advertising, 1933 to 1938 / Inger L. Stole; value: Consumer culture and television home shopping programming : an examination of the sales discourse / Judi Puritz Cook; value: The rise of consumer culture in a Chinese society : a reading of banking television commercials in Hong Kong during the 1970s / Wendy Siuyi Wong; value: Encoding advertisements : ideology and meaning in advertising production / Matthew Soar; value: Scholarly milestones essay : Memoirs of a commodity fetishist / Stuart Ewen.