The adoption of marketing and sales automation
Subtitle: a model to explore benefits and risks, working paper
By: Rowland T. Moriarty, Gordon S. Swartz
Contributors: Swartz, Gordon S.; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 91-111
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Subjects: Marketing; Management; Data processing; Decision making; Management information systems
Notes: "May 1991."

"This paper presents the findings of a research program designed to explore key factors driving the adoption of MSA systems"--p. [i].

Includes bibliographical references (p. 35-42).