CoreConferences BTA 19 Paper 11
Publisher: ASDF International
Published: 2019
Place of publication: Taipei, Taiwan
Language: eng
ISBN-13: 9789388122061
Copyright date: 2019
Description: Awwal-Awwal Tampat Budjang Journey Back to
Pre-Islamic Epoch: A Cultural Semiotic
Helen G Juaini1
Abstract: Cultural background plays a significant role in the sphere of semiotics. Semiotics as a discipline is recognized as a useful tool in
gauging cultural background and identifying signs that might represent the message of a certain work. Given the rich cultural context of
Tawi-Tawi oral literature this can be used in studying semiotics. Semiotic tools were employed to interpret the awwal-awwal as provided by
the respondents and to formulate a subsequent understanding of this oral literature in relation to the Sama’s claim of sacredness of Tampat
Budjang.

Politeness and Intimacy in Application Letters of
Three Cultural Groups in Mindanao
Helen G Juaini1
Abstract: 150 application letters from the three cultural groups in Mindano, namely Sinama, Subanen, and Tausug have been analysed
in a mixed-method design. The focus of the study is on the two features of politeness and intimacy. In the quantitative analysis, the model
proposed by Brown & Levinson (1987) and that of Columns (2005) which have drawn upon the features of indirectness in requesting and
the length of letters as the indicators of politeness are used. In the qualitative and descriptive analysis formality in salutation and opening
clause as well as the use of abbreviated forms are taken into account. The result shows that Tausug use the politest style in their application
letters, followed by Sinama and Subanen respectively. On the other hand, Sinama, Subanen, and Tausug use the least intimate style in their
business letters. The findings are hoped to help better inter-cultural understanding, especially with respect to written rhetorical
characteristics.