The law and regulation of franchising in the EU
By: Mark Abell
Series: Elgar intellectual property law and practice; Elgar intellectual property law and practice
Publisher: Edward Elgar
Published: 2013
Place of publication: Cheltenham, UK; Northampton, MA, USA
Language: eng
Number of pages: 340
ISBN-13: 9781781952207; 9781781952351
Subjects: Franchises (Retail trade); Law and legislation; Law
Description: This title provides an in-depth analysis of the regulatory environment for franchising in the EU. Franchising in the EU comprises nearly 10,000 franchised brands and over US$300 billion turnover per annum. However, compared to its scale in the US and Australia, franchising is not realising its full potential in the EU and the author points to the lack of homogeneity across member states as a large part of the problem.
Notes: Includes bibliographical references (p. 319-330) and index.
Table of contents: title: Introduction; title: Deconstructing the contextualisation, architecture, rationale and risks of franchising; title: Does the contractual and regulatory support and promote franchising?; title: Identifying a catalyst to re-engineer the regulatory environment; title: Re-engineering the regulatory environment for franchising in the EU; title: Conclusion.