Brands & gaming
Subtitle: the computer gaming phenomenon and its impact on brands and businesses
By: David Nichols ... [et al.]
Contributors: Nichols, David, 1967-
Publisher: Palgrave Macmillan
Published: 2006
Place of publication: Basingstoke [UK]; New York
Language: eng
Number of pages: 168
Subjects: Electronic games industry; Computer games; Product management
Other titles: Brands and gaming
Notes: Includes index