Hungry StartUp Strategy
Publisher: Berrett-Koehler Publishers
Published: 2012
Number of pages: 244
ISBN-13: 9781609945282
Description: Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.