The creative business guide to running a graphic design business
By: Cameron S. Foote.
Edition: Updated ed.
Publisher: W.W. Norton & Co.
Published: 2009
Place of publication: New York
Language: eng
Format: Paperback
ISBN-13: 9780393732993
Subjects: Commercial art -- United States -- Marketing; Graphic arts -- United States -- Marketing; Small business -- United States -- Management
Notes: Includes index.
Table of contents: title: Organization.; title: A solid foundation; title: Structure and facilities; title: Outside support service s; title: Personnel.; title: Organizing; title: Hiring; title: Motivating; title: Creative direction; title: Dismissing; title: Marketing.; title: Positioning; title: Promoting; title: Selling; title: Operations.; title: Pricing your services; title: Working with clients; title: Grow the business?; title: Financial issues; title: Personal issues; title: Appendices.; title: Twenty-five management standards; title: Six management case studies; title: A designer's short course in marketing; title: Samples and forms