Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used
By: Banwari Mittal
Series: Report -- no. 94-112; Report (Marketing Science Institute) -- no. 94-112
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25
Subjects: Consumer behavior; Coupons (Retail trade); Sales promotion
Notes: "Working paper."

"August 1994"--Cover

Includes bibliographical references (p. 24-25)