Marketing research and information systems
Subtitle: text and cases
By: [by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown.
Contributors: Cox, Donald F., joint author.; Brown, Rex V., joint author.; Harvard University. Graduate School of Business Administration.
Publisher: McGraw-Hill
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 788
Subjects: Marketing -- Management.; Marketing research.; Management information systems.
Notes: Includes bibliographical references.
Case material from the Harvard Graduate School of Business Administration.