Globalization and Sport
Subtitle: Playing the World
Publisher: Sage Publications Ltd
Published: July 12, 2001
Language: eng
Format: Paperback
Number of pages: 168
ISBN-13: 9780761959694
Subjects: Globalization; Olympic games; Soccer (Association football); Sociology, Social Studies; Sociological aspects; Pop Arts / Pop Culture; Social Science; Sports and globalization; Sociology; Australia; Canada; USA; United Kingdom, Great Britain; Popular Culture - General; Sociology - General; Social Science / Popular Culture; Social Science / Sociology / General; Social Science-Sociology - General; Sports
First sentence: NEW YORK &amp; ATLANTA, June 9-The National Basketball Association [NBA] and The Coca-Cola Company today announced the next four-year chapter in their unprecedented '100-year global marketing partnership'.