Strategy
Subtitle: a view from the top (an executive perspective)
By: Cornelis A. de Kluyver, John A. Pearce II
Contributors: Pearce, John A.
Edition: 4th ed.
Publisher: Pearson Prentice Hall; Prentice Hall
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 211
ISBN-13: 9780132145626; 9780132145633
Subjects: Leadership; Management; Executives
Notes: Includes bibliographical references and index.
Table of contents: title: What is strategy?; title: Strategy and performance; title: Analyzing the external strategic environment; title: Analyzing an industry; title: Analyzing an organization's strategic resource base; title: Formulating business unit strategy; title: Business unit strategy : contexts and special dimensions; title: Global strategy formulation; title: Corporate strategy : shaping the portfolio; title: Corporate strategy : managing the portfolio.