Managing hybrid marketing channels with automation
By: by Rowland T. Moriarty, Gordon S. Swartz, and Charles A. Khuen
Series: Working paper / Marketing Science Institute -- report no. 88-113; Report (Marketing Science Institute) -- no. 88-113
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25
Subjects: Marketing -- Management -- Data processing; Sales management -- Data processing
Notes: "December 1988."

Includes bibliographical references