Shōhisha kōbai kōdō
Subtitle: kouri māketingu e no shazō
By: Takahashi Ikuo.
Edition: Shohan
Publisher: Chikura Shobō
Published: 1999
Place of publication: Tōkyō
Language: jpn
Number of pages: 277
Subjects: Marketing -- Japan.; Consumer behavior -- Japan.
Notes: Includes bibliographical references (p. 265-277) and index.