Library management and marketing in a multicultural world
Subtitle: proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006
By: edited by James L. Mullins.
Contributors: Mullins, James L., 1949-
Series: IFLA publications -- 125
Publisher: Saur
Published: 2007
Place of publication: München
Language: eng
Number of pages: 366
ISBN-13: 9783598220326
Subjects: Library administration -- Congresses.; Libraries -- Marketing -- Congresses.
Genres: Congresses.
Description: Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Notes: Includes bibliographical references.