Kreativität & marketing
Subtitle: Die Anivendung von Kreativitätstechniken im Marketingbereich
By: Dr. Bjørn Johansson.
Publisher: Verlag für Kreatives Management
Published: 1978
Place of publication: Switzerland
Language: ger
Number of pages: 371
Subjects: Marketing; Creative ability in business
Other titles: Kreativität and marketing
Notes: 5 fold-out charts interspersed

Bibliography: p. 347-371