New Product Forecasting
Subtitle: An Applied Approach
Publisher: M.E. Sharpe; M.E. Sharpe, Inc.
Published: May 31, 2006
Language: eng
Format: Hardcover
Number of pages: 157
ISBN-13: 9780765616098
Subjects: Research & development management; Product management; Marketing - Direct; Fiction - General; Business & Economics; Business / Economics / Finance; New products; Business/Economics; Methodology; Marketing - Product Management; Forecasting; Marketing - Research