Scoring points
Subtitle: how Tesco continues to win customer loyalty
By: Clive Humby, Terry Hunt and Tim Phillips.
Contributors: Hunt, Terry, 1955-; Phillips, Tim, 1967-
Edition: 2nd ed.
Publisher: Kogan Page Limited
Published: 2008
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749453381
Subjects: Tesco (Firm) -- History -- 20th century; Customer loyalty programs -- Case studies
Genres: Case studies.
Notes: Includes index.
Table of contents: title: Questions of loyalty; title: Making loyalty pay; title: Clubcard on trial; title: Because we can; title: Every little helped; title: Data, lovely data; title: Four Christmases a year; title: The quarterly me; title: You are what you eat; title: Lifestyles become habits; title: Launching a bank; title: Babies, beauty and wine; title: A bigger deal; title: From mouse to house; title: Five challenges for the future.