A marketing profile of "The big sixties"
Subtitle: based on studies by Market Planning Corporation, an affiliate of McCann-Erickson, inc
Series: McCann-Erickson, Inc. Marketing Communications Workshop publication -- no. 4
Publisher: McCann-Erickson
Published: 1960
Place of publication: New York
Language: eng
Number of pages: 26
Subjects: Marketing; Economic conditions
Other titles: Decade of incentive ...
Notes: Cover title: The decade of incentive ...