Electronic media programming
Subtitle: strategies and decision making
By: Raymond L. Carroll, Donald M. Davis.
Contributors: Davis, Donald M.
Series: McGraw-Hill series in mass communication
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 532
Subjects: Broadcasting -- United States -- Planning.; Radio programs -- United States -- Planning.; Television programs -- United States -- Planning.
Notes: Includes bibliographical references (p. 506-511) and index.