Sponsorship, principles & practices
Subtitle: a practical guide to entertainment, sport, music and event marketing
By: by Ron Bergin ; Gina DiPiero, editorial consultant ; edited by Lisa Zhito.
Contributors: Zhito, Lisa.
Edition: Rev. ed.
Publisher: Amusement Business
Published: 1989
Place of publication: [Nashville, TN]
Language: eng
Number of pages: 137
Subjects: Performing arts sponsorship.; Sports -- Economic aspects.; Popular music -- Economic aspects.
Other titles: Sponsorship, principles and practices.
Notes: "Contains updated and expanded directory of corporate sponsors"--Cover.