CIM revision cards Marketing Planning 05/06 (Official CIM Revision Cards)
Edition: Spi edition
Publisher: Butterworth-Heinemann
Published: November 2, 2005
Language: eng
Format: Spiral-bound
Number of pages: 128
ISBN-13: 9780750667746
Subjects: Sales & marketing management; Technology; Study Guides; Science/Mathematics; Marketing - General; Professional - General; Business & Economics / Marketing / General; General
First sentence: The Marketing Planning module within the Professional Diploma, formerly known as the Advanced Certificate has a very clear focus and is based upon four key elements overall: 1. The marketing plan and its organizational and wider marketing context (15 per cent)