La télévision américaine
Subtitle: médias, marketing et publicité
By: François Mariet ; préface de Danièle Bertay.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1990
Place of publication: Paris
Language: fre
Number of pages: 558
Subjects: Television broadcasting -- United States.; Television broadcasting policy -- United States.; Television programs -- United States.
Notes: Includes bibliographical references.