effects of national culture on organizational responses to the marketing concept
By: Cheryl Nakata
Contributors: Marketing Science Institute
Series: Report -- no. 99-107; Report (Marketing Science Institute) -- no. 99-107
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 60
Subjects: Marketing -- Management -- Cross-cultural studies; Customer relations -- Cross-cultural studies; Industrial management -- Cross-cultural studies; Organizational behavior; National characteristics; Corporate culture
Genres: Cross-cultural studies
Notes: "Working paper."

Includes bibliographical references (p. 51-60)