The Kim Kardashian principle
Subtitle: why shameless sells (and how to do it right)
By: Jeetendr Sehdev
Edition: First edition.
Publisher: St. Martin's Press
Published: 2017
Language: eng
Number of pages: 240
ISBN-13: 9781250107527
Copyright date: 2017
Subjects: Social media; Internet marketing; Social aspects; Celebrities in mass media; Branding (Marketing); Fame
Description: How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
Notes: Includes bibliographical references and index.
Table of contents: title: How I arrived at the Kim Kardashian princple; title: Susprise; title: Expose; title: Lead; title: Flaws; title: Intimate; title: Execute; title: Conclusion.