STRATOP
Subtitle: a model for designing effective product and communication strategies
By: by Edgar A. Pessemier.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences ; no. 470
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University
Published: 1974
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 10
Subjects: Product management.; Marketing -- Management.
Notes: Bibliography: p. 10 (1st group)