Driving Customer Equity 
Subtitle: How Customer Lifetime Value is Reshaping Corporate Strategy
Publisher: Free Press
Published: June 27, 2000
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780684864662
Subjects: Customer services; Management & management techniques; Marketing - General; Customer Service; Business & Economics; Business / Economics / Finance; Marketing; Business/Economics; Entrepreneurship; BUS; BUS018000; Customer relations; Consumer Behavior - General; Business & Economics / General; Business & Economics / Marketing / General; Business & Economics-Consumer Behavior - General; Business & Economics-Entrepreneurship; Strategic planning
First sentence: Our Argentinian friend Marcos was involved with launching a popular American consumer products brand in Argentina.