Marketing
Subtitle: the challenge of change : a major study into the future of marketing in key British enterprises
By: undertaken by Cranfield School of Management's Centre for Advanced Research in Marketing (CARM) on behalf of The Chartered Institute of Marketing.
Contributors: Chartered Institute of Marketing.; Cranfield School of Management. Centre for Advanced Research in Marketing.
Publisher: Chartered Institute of Marketing
Published: 1994
Place of publication: Cookham, Berkshire
Language: eng
Notes: Cover title.