The growth gamble
Subtitle: when leaders should bet big on new businesses and how to avoid expensive failures
By: Andrew Campbell & Robert Park.
Contributors: Park, Robert.
Publisher: Nicholas Brealey International
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 321
Subjects: Conglomerate corporations -- Planning; Conglomerate corporations -- Management; Corporations -- Growth; Business planning; Corporate culture
Notes: Includes bibliographical references and index.
Table of contents: title: The challenge of new businesses; title: Beating the odds; title: The difficulties of building new legs; title: When low growth is better than gambling; title: The new business traffic lights; title: Diversification; title: Searching for new businesses; title: Is there a role for corporate venturing?; title: Positioning and supporting a new business; title: An age of realism.