No B.S. guide to maximum referrals & customer retention
By: by Dan S. Kennedy & Shaun Buck ; with Dr. Dustin Burleson, Keith Lee, Susie Nelson, Craig Proctor, and Parthiv Shah
Contributors: Buck, Shaun
Series: No B.S; No B.S. series
Published: 2016
Language: eng
Number of pages: 181
ISBN-13: 9781599185842
Subjects: Marketing; Customer relations; Business referrals
Other titles: No B.S. guide to maximum referrals and customer retention
Description: "Millionaire maker Dan S. Kennedy has joined with marketing guru Shaun Buck to help business owners, private practice professionals, and professional marketers start making dollars and cents of their customer referral and retention practices. Daring readers to stop accepting the cold call culture, Kennedy and Buck urge readers to adopt new best practices when it comes to cultivating and keeping customers. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. The guide covers how to stop being a wimp and make the switch from a passive referral status quo into an active referral network, how to become a lead magnet by focusing on the needs of ideal prospects (not the product or service), and the process of creating a self-propagating network made up of customers who create introductions to their networks"--

"Industry leader Dan S. Kennedy and marketing guru Shaun Buck dare business owners, practitioners, and marketers to invest in and practice customer referral and retention strategies that drive results and keep customers coming back for the long term"--
Notes: "The ultimate no holds barred plan to securing new customers and maximum profits"--Cover.

Includes bibliographical references and index.
Table of contents: title: What to expect in this book and how to best profit by it; title: NOT running with the pack; title: Math class; title: The 5% solution; title: Across the Rubicon; title: In search of your unique advantage; title: Three-step customer retention formula; title: The trouble with the goldfish from Kmart; title: The number-one best retention strategy; title: Oh, him again (no referrals for you!); title: Secrets of a relationship marketing machine; title: How to engineer your business or sales career to provide you with a steady stream of referrals and testimonials; title: Endless chains; title: The big event: events for more referrals; title: Is there a secret to maximum referrals?; title: Thinking WAY outside the box, to put your referral growth on high speed; title: Seven ways to grow each customer's value and have more power in the marketplace; title: The end is the beginning, and there's no time to wait or waste.