Customer relationship management
Subtitle: a database approach
By: V. Kumar, Werner J. Reinartz.
Contributors: Reinartz, Werner J.
Publisher: John Wiley & Sons
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 323
ISBN-13: 9780471271338
Subjects: Customer relations -- Management.; Customer relations -- Data processing.
Notes: Includes bibliographical references and index.