Advertising procedure
By: Otto Kleppner, with the collaboration of Norman A. P. Govoni.
Contributors: Govoni, Norman A. P., joint author.
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1979
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 630
Subjects: Advertising.
Notes: Includes bibliographies and index.