The Next Economy 
Subtitle: Will You Know Where Your Customers Are?
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 1, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071379656
Subjects: Customer services; Economics; Economics - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Customer Service; Business & Economics / General; Consumer Behavior - General; Marketing - General; Consumer Behavior
First sentence: We're in the early years of a new millennium, and we find ourselves in an economic climate is foreign to most businesses.