Frequency measures of content factors in magazine and newspaper advertising
By: by A.P. Rademeyer.
Series: Research report =; Navorsingsverslag ;; no. 157; Research report (University of South Africa. Bureau of Market Research) ;; no. 157.
Publisher: Bureau of Market Research, University of South Africa
Published: 1989
Place of publication: Pretoria
Language: eng
Number of pages: 156
Subjects: Advertising, Newspaper -- South Africa -- Statistics.; Advertising, Magazine -- South Africa -- Statistics.