No B.S. marketing to the affluent
By: by Dan S. Kennedy.
Series: No B.S. series
Publisher: Entrepreneur Press
Published: 2008
Place of publication: [Irvine, Calif.]
Language: eng
ISBN-13: 9781599181813
Subjects: Affluent consumers -- United States; Marketing -- United States
Other titles: No BS marketing to the affluent
Table of contents: title: Who are these people anyway?; title: The ultra-rich: different than you and me; title: The question Freud couldn't answer; title: Boys will be boys, no matter their age; title: Marketing to affluent gay and lesbian consumers is out of the closet; title: Affluent boomers' spending boom; title: Those who've gone from poor to rich; title: The 3/4 full glass; title: Peer deep into their souls; title: The affluent e-factors; title: They are trying to figure it out; title: What are you a merchant of?; title: Value in the eye of beholder; title: Stop selling products and services; title: Products & services for the affluent go mainstream mass-affluent; title: How the mass affluent trade up; title: Thanksgiving dinner grandma doesn't make; title: Money spent on passions; title: Money spent collecting; title: Money spent on kids and grandkids; title: Money spent on pets; title: Money spent on women; title: Money spent on bling; title: Money spent at home; title: Money spent dining out; title: Money spent on experiences; title: Money spent on liberty; title: No boundaries anymore; title: Recession-proofing your business; title: Affluent consumer entrapment; title: We know where they live; title: You need to choose your words carefully; title: The language of membership; title: You need to get client referrals on purpose, not by accident; title: Banish the ordinary; title: How to create unique value from thin air; title: Every marketer to the affluent should be in the information business; title: Who can have the highest price?; title: Price, profits and power; title: How to raise prices without raising prices; title: Price strategies; title: The trouble with having money; title: Personal confidence; title: Political commentary, in defense of the affluent.