Contingency Factors of Marketing-Mix Standardization
Subtitle: German Consumer Goods Companies in Central and Eastern Europe
By: by Roxana Codita
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Published: 2011
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834925961; 9783834961693
Subjects: Industrial management; Economics