S.U.R.E.-Fire Direct Response Advertising
Publisher: Mcgraw-Hill (Tx)
Published: March 2001
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780071395670
Subjects: Business & Economics; Business / Economics / Finance; Marketing - Direct; Business/Economics
First sentence: Strategic planning is one of the most-discussed aspects of business marketing.