Value-Based Marketing for Bottom-Line success 
Subtitle: 5 Steps to Creating Customer Value
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 12, 2002
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780071396561
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Customer Service; Marketing - General; Business & Economics / Marketing / General; Consumer satisfaction; Customer services; Management; Marketing
First sentence: "The business marketing mantra from the mid-1950s was the marketing mix, the 4Ps of marketing-Product, Placement, Price, Promotion."