Business policy and strategy
Subtitle: concepts and readings
By: Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran.
Contributors: McCarthy, Daniel J.; Minichiello, Robert J.; Curran, Joseph R.
Edition: Rev. ed.
Series: The Irwin series in management and the behavioral sciences
Publisher: R. D. Irwin
Published: 1979
Place of publication: Homewood, Ill
Language: eng
Number of pages: 498
Subjects: Strategic planning.
Notes: Includes bibliographical references.