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Subtitle: the making of the American mass market
By: Susan Strasser.
Publisher: Smithsonian Institution Press
Published: 1995
Place of publication: Washington, D.C
Language: eng
Number of pages: 339
Subjects: Advertising -- United States -- Psychological aspects -- History.; Consumers -- United States -- History.; Sales promotion -- United States -- History.; Brand name products -- United States -- History.
Notes: Includes bibliographical references (p. [293]-326) and index.
Originally published: New York : Pantheon Books, c1989.