The media handbook
By: Helen Katz
Edition: 2nd ed.
Series: LEA's communication series
Publisher: Lawrence Erlbaum
Published: 2003
Place of publication: Mahwah, N.J
Language: eng
Format: [Elektronische Ressource] /
Number of pages: 185
ISBN-13: 9781410607553
Subjects: Advertising media planning; Mediaplanung; Marketing; Marketing channels; Massenmedien; Mass media and business
Notes: Includes bibliographical references (p. 177-180) and index.

Description based on print version record.