Il marketing nell'era elettronica
By: a cura di Robert D. Buzzell ; contributi di V.P. Barabba [and others] ; presentazione di Walter Giorgia Scott
Edition: 1a ed.
Publisher: Edizioni del Sole 24 Ore
Published: 1988
Place of publication: Milan
Language: ita
Translated from: eng
Number of pages: 476
Subjects: Telemarketing
Work titles: Marketing in an electronic age Italian
Notes: Translation of: Marketing in an electronic age. Boston, Mass. : Harvard Business School Press, c1985.

Includes bibliographical references.