Marketingowe mechanizmy kształtowania lojalności
By: pod red. Sylwestra Makarskiego.
Contributors: Makarski, Sylwester.
Edition: Wyd. 1.
Publisher: Wydawn. Uniwersytetu Rzeszowskiego
Published: 2007
Place of publication: Rzeszów
Language: pol
Number of pages: 510
ISBN-13: 9788373383036
Subjects: Customer loyalty.; Marketing research.
Notes: Includes bibliographical references.

Text in Polish and English.