Shōhi no gyakudansō
Subtitle: kuritikaru konsanpushon
By: Kashiwagi Hiroshi ... [et al. ; kanshū] Yamamoto Tetsuji.
Contributors: Kashiwagi, Hiroshi, 1946-; Yamamoto, Tetsuji, 1948-; Pōra Bunka Kenkyūjo.
Edition: Dai 1-han
Series: Yokubō no anatomia -- chi no maki
Publisher: Pōra Bunka Kenkyūjo
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 308
Subjects: Consumption (Economics) -- Social aspects.; Consumption (Economics) -- Political aspects.; Communication in marketing.; Consumers' preferences.; Mass media -- Social aspects.