Ethical chic
Subtitle: the inside story of the companies we think we love
By: by Fran Hawthorne
Publisher: Beacon Press
Published: 2012
Place of publication: Boston
Language: eng
Number of pages: 181
ISBN-13: 9780807000946
Subjects: Case studies; Social responsibility of business; Business ethics; Corporate image; Brand loyalty; Corporations
Description: Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.
Notes: Includes bibliographical references.
Table of contents: title: Introduction: the image; title: Tom's of Maine : Woodstock toothpaste; title: Timberland : how green is my leather; title: Starbucks : coffee as a brand name; title: Apple : the coolest of them all; title: Trader Joe's : are we having fun yet?; title: American Apparel : sex and the T-shirt; title: The reality.