Uncommon practice
Subtitle: people who deliver a great brand experience
By: edited by Andy Milligan and Shaun Smith.
Contributors: Smith, Shaun.; Milligan, Andy.
Publisher: Financial Times Prentice Hall
Published: 2002
Place of publication: London; New York
Language: eng
Number of pages: 174
Subjects: Service industries -- Marketing.; Advertising -- Brand name products.
Table of contents: title: Virgin; title: PizzaExpress; title: Banyan Tree Hotels and Resorts; title: Oxfam; title: Midwest Express; title: Harley-Davidson; title: Pret A Manager; title: Tesco; title: easyGroup; title: Krispy Kreme; title: First Direct; title: Fairmont Hotels & Resorts; title: RBC Financial Group; title: The Carphone Warehouse; title: Manchester United; title: Harrah's; title: John Lewis; title: Richer Sounds; title: Amazon.com.