New directions in marketing.
Subtitle: Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]
By: Edited by Frederick E. Webster, jr. Defense/space supplement [by] Sal F. Divita
Contributors: Webster, Frederick E; Divita, Salvatore F; American Marketing Association
Publisher: American Marketing Association
Published: 1965
Place of publication: Chicago
Language: eng
Number of pages: 786
Subjects: Marketing -- Congresses; Defense industries -- United States; Aerospace industries -- United States
Notes: Includes bibliographies