Zhan lüe pin pai guan li
Subtitle: Ying wen ban = Strategic brand management
By: Kai wenLai enKai le(Kevin Lane Keller)Zhu
Edition: Di 1 ban.
Publisher: Zhong guo ren min da xue chu ban she
Published: 2016
Place of publication: Beijing
Language: chi
Format: Zhuan zhu /
Number of pages: 425
ISBN-13: 9787300232003
Subjects: Ying wen; Jiao cai; Pin pai zhan lüe; Qi ye guan li; Gao deng xue xiao
Other titles: Strategic brand management
Description: Ben shu fen wei liu pian, Gong 15 zhang, Zhu yao bao kuo pin pai he pin pai guan li, Ji yu gu ke de pin pai zi chan he pin pai ding wei, Pin pai gong ming he pin pai jia zhi lian, Xuan ze pin pai yuan su chuang jian pin pai zi chan, She ji ying xiao fang an chuang jian pin pai zi chan, Zheng he ying xiao chuan bo chuang jian pin pai zi chan deng nei rong.
Notes: Jiao yu bu gao xiao gong shang guan li lei jiao xue zhi dao wei yuan hui shuang yu jiao xue tui jian jiao cai gong shang guan li jing dian jiao caiShi chang ying xiao xi lie.

Bing lie ti ming:Strategic brand management.

Ben shu ying wen gai bian ban you pei sheng jiao yu chu ban gong si shou quan zhong guo ren min da xue chu ban she he zuo chu ban.