Iacocca
Subtitle: an autobiography
By: Lee Iacocca with William Novak.
Contributors: Novak, William.
Publisher: Bantam Books
Published: 1984
Place of publication: Toronto; New York
Language: eng
Format: Hardcover
Number of pages: 352
Subjects: Iacocca, Lee A; Automobile industry and trade -- United States -- Biography; Businesspeople -- United States -- Biography
Description: A self-portrait of the executive who rescued the Chrysler Corporation from bankruptcy.
Notes: Includes index.
Table of contents: title: An opening word; title: Prologue; title: Made in America. The family; title: School days; title: The Ford story. Getting my feet wet; title: The bean counters; title: The key to management; title: The Mustang; title: Encore!; title: The road to the top; title: Trouble in paradise; title: 1975 : the fateful year; title: The showdown; title: The day after; title: The Chrysler story. Courted by Chrysler; title: Aboard a sinking ship; title: Building the team; title: The day the Shah left town; title: Drastic measures : going to the government; title: Should Chrysler be saved?; title: Chrysler goes to Congress; title: Equality of sacrifice; title: The banks : trial by fire; title: The K-Car and a close call : it only hurts when I laugh; title: Public man, public office; title: A bittersweet victory; title: Straight talk. How to save lives on the road; title: The high cost of labor; title: The Japanese challenge; title: Making America great again; title: Epilogue : The great lady