The management of user-initiated new product development
By: Gordon R. Foxall and Brian R. Johnston.
Contributors: Johnston, Brian R.; Birmingham Business School. Department of Commerce.
Series: Working papers in commerce -- 93/08
Publisher: Department of Commerce, Birmingham Business School
Published: 1993
Place of publication: Birmingham
Language: eng
Number of pages: 31
Subjects: Technological innovations -- Marketing -- Research.; Technological innovations -- Economic aspects.; Consumer satisfaction.
Other titles: Marketing initiative.
Notes: "A chapter prepared for The Marketing initiative, ed. John Saunders, Prentice-Hall, 1993".

Includes bibliographical references.