Industrial advertising
Subtitle: industrial sales promotion resources are deployed more effectively when advertising bears a bigger share of marketing communication
By: by Victor W. R. Markham and Eamonn Dunne.
Contributors: Dunne, Eamonn, joint author.; Institute of Practitioners in Advertising.
Publisher: Institute of Practitioners in Advertising
Published: 1968
Place of publication: London
Language: eng
Subjects: Advertising.
Notes: Bibliography: p. viii.