Consumer behavior
By: Leon G. Schiffman, Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar.
Edition: 8th ed, International ed.
Publisher: Pearson Education International
Published: 2004
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 587
Subjects: Consumer behavior.; Motivation research (Marketing)
Other titles: Consumer behaviour.
Notes: Previous ed.: 2000.

Includes bibliographical references and indexes.