Globalizing tobacco control
Subtitle: anti-smoking campaigns in California, France, and Japan
By: Roddey Reid.
Series: Tracking globalization
Publisher: Indiana University Press
Published: 2005
Place of publication: Bloomington
Language: eng
Number of pages: 310
Subjects: Smoking -- Government policy -- Cross-cultural studies; Smoking -- Government policy -- California; Smoking -- Government policy -- France; Smoking -- Government policy -- Japan; Smoking -- California -- Prevention; Smoking -- France -- Prevention; Smoking -- Japan -- Prevention; Smoking Cessation -- California; Smoking Cessation -- France; Smoking Cessation -- Japan; Cross-Cultural Comparison -- California; Cross-Cultural Comparison -- France; Cross-Cultural Comparison -- Japan; Health Knowledge, Attitudes, Practice -- California; Health Knowledge, Attitudes, Practice -- France; Health Knowledge, Attitudes, Practice -- Japan; Health Promotion -- California; Health Promotion -- France; Health Promotion -- Japan; Social Change -- California; Social Change -- France; Social Change -- Japan
Genres: Cross-cultural studies.
Description: A tangible aspect of living, working, and travelling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In "Globalizing Tobacco Control", Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; 'social marketing' techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.
Notes: Includes bibliographical references and index.
Table of contents: title: Global and local strategies: state and NGO initiatives, community mobilization, and social marketing; title: The dynamics of collaboration and community input in the media campaign; title: The campaign against secondhand smoke: family, ethical subjects, and the social body; title: Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture; title: France: unexceptional exceptionalism?; title: Japan: in the shadow of colonialism and Japan tobacco.