Use of market research in public transit
By: prepared by Jeffrey Retzlaff, Kevin Soucie, and Edward Beimborm (Center for Urban Transportation Studies, University of Wisconsin-Milwaukee) ; prepared for University Research and Training Program, Urban Mass Transportation Administration
Contributors: Soucie, Kevin; Beimborn, Edward; University of Wisconsin--Milwaukee. Center for Urban Transportation Studies; United States. Urban Mass Transportation Administration. University Research and Training Program; Technology Sharing Program (U.S.)
Publisher: U.S. Dept. of Transportation; Distributed in cooperation with Technology Sharing Program, Office of the Secretary of Transportation
Published: 1985
Place of publication: Washington, D.C
Language: eng
Number of pages: 141
Subjects: Local transit -- United States -- Marketing; Local transit -- United States -- Public opinion; Marketing research -- United States
Notes: "May 1985."

Distributed to depository libraries in microfiche

"DOT-I-85-45."

Bibliography: p. 137

Final report

WI-11-0009