The Essential Marketing Handbook
Subtitle: All the Information You Need to Make the Right Marketing Decisions (Essential Sourcebooks)
Edition: 2nd edition
Publisher: Trans-Atlantic Publications
Published: May 1998
Language: eng
Format: Paperback
Number of pages: 356
ISBN-13: 9780273631088
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management - General