Esomar Seminar on Assessing and Improving the Quality of Financial Services
Subtitle: how research can help : Zurich, Switzerland, 3rd-6th February 1985
By: in cooperation with E.F.M.A., European Financial Marketing Association.
Contributors: Esomar.; European Financial Marketing Association.
Publisher: Esomar
Published: 1985
Place of publication: Amsterdam, the Netherlands
Language: eng
Subjects: Bank management -- Congresses.; Financial institutions -- Management -- Congresses.; Bank marketing -- Congresses.
Other titles: Financial services.
Notes: Includes bibliographies.
Spine title: Financial services.
English and French.