McDonald's
Subtitle: behind the arches
By: John F. Love.
Edition: Rev. ed.
Publisher: Bantam Books
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 486
Subjects: Kroc, Ray, 1902-; McDonald's Corporation.; Restaurateurs -- United States -- Biography.
Description: McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
Notes: Includes index.