Relationship marketing in organizational markets - when is it appropriate?
By: Keith Blois.
Contributors: Templeton College.
Series: Management research paper series / Templeton College, Centre for Management Studies -- no.95/1; Management research paper (Templeton College, Centre for Management Studies) -- no.95/1.
Publisher: Templeton College, Centre for Management Studies
Published: 1995
Place of publication: Oxford
Language: eng