dynamics of consumer response to price discounts
By: by James M. Lattin and Randolph E. Bucklin
Contributors: Bucklin, Randolph E; Marketing Science Institute. Research Program
Series: Report -- no. 88-111; Working paper; Report (Marketing Science Institute) -- no. 88-111
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Pricing -- Mathematical models; Pricing -- Mathematical models; Marketing -- Management -- Mathematical models
Notes: "November 1988."

On cover: Marketing Science Institute, Research Program

Bibliography: p. 30-31