Marketing research
Subtitle: state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society
By: Chuck Chakrapani, editor.
Contributors: Chakrapani, Chuck.; American Marketing Association.; Professional Marketing Research Society.
Publisher: American Marketing Association; Professional Marketing Research Society
Published: 2000
Place of publication: Chicago, Ill; [s.l.]
Language: eng
Number of pages: 666
Subjects: Marketing research.
Notes: Includes bibliographical references and index.