Upside-Down Marketing
Subtitle: Turning Your Ex-Customers into Your Best Customers
Publisher: Mcgraw-Hill
Published: May 1996
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780070680487
Subjects: Customer services; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Sales Management; Business/Economics; Sales & Selling - Techniques; Marketing - General; Advertising & Promotion; Management