Behind powerful brands
Subtitle: from strategy to campaign
By: John Philip Jones.
Publisher: Tata McGraw-Hill Pub. Co.
Published: 2000
Place of publication: New Delhi; New York
Language: eng
Number of pages: 322
Subjects: Advertising -- Brand name products -- India.
Other titles: Powerful brands
Description: In the Indian context.
Notes: Includes bibliographical references and index.