Aktuelle Strategien von Medienunternehmen
Subtitle: Ergebnisse der Ravensburger Mediengesprache
By: Simon Ottler, Petra Radke (Hrsg.)
Contributors: Ottler, Simon.; Radke, Petra.
Series: Reihe Medien-Skripten ;; Bd. 40
Publisher: Reinhard Fischer
Published: 2004
Place of publication: München
Language: ger
Number of pages: 193
Subjects: Mass media -- Economic aspects -- Congresses.; Television advertising -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.
Papers from a symposium held in October of 2003.