Contemporary issues in marketing and consumer behaviour
By: Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Contributors: Maclaran, Pauline, author; Chatzidakis, Andreas, author
Edition: Second edition.
Publisher: Routledge
Published: 2018
Language: eng
Number of pages: 185
ISBN-13: 9780415826907; 9780415826914
Subjects: Marketing; Consumer behavior
Notes: First edition published by Elsevier 2009.

Includes bibliographical references and index.
Table of contents: title: Introduction: how has marketing changed?; title: Postmodern marketing and beyond; title: Building brand cultures; title: Gender, feminism and consumer behaviour; title: Psychoanalysis in marketing theory and practice; title: The ethics of marketing management; title: Ethical consumers and the moralised brandscape; title: Politicising consumption; title: consumerising politics; title: Marketing spaces and places; title: The globalised marketplace.