Segmentierung von Kundendienstleistungen auf investiven Märkten
Subtitle: dargestellt am Beispiel von Personal Computern
By: Kai Bauche.
Series: Schriften zu Marketing und Management,; Bd. 23
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1994
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 212
Subjects: Customer services.; Customer relations.
Notes: Includes bibliographical references (p. 193-212).
Originally presented as the author's thesis (doctoral)--Universität Münster (Westfalen), 1993.