Can the virtuous mouse and the wealthy elephant live happily ever after?
By: James E. Austin, Herman B. Leonard
Contributors: Leonard, Herman B.; Harvard Business School
Series: Working paper / Harvard Business School -- 09-047; Working paper (Harvard Business School) -- 09-047
Publisher: Harvard Business School
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 26
Description: What happens when small iconic socially-oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but also pose unusually difficult challenges because the merging entities are often strikingly different in philosophy and operating styles as well as in scale. We examine three examples—Ben and Jerry's acquisition by Unilever, Stonyfield Farm by Groupe Danone, and Tom's of Maine by Colgate—to ascertain what is distinctive about the merger process and to analyze the elements critical to success. We develop suggestions about how other companies considering similar arrangements might best manage the process of courtship, developing agreements, and executing effectively within the newly merged entities.
Notes: "September 2008"--Publisher's web site.

Includes bibliographical references.