Brand risk
Subtitle: adding risk literacy to brand management
By: by David Abrahams.
Publisher: Gower
Published: 2008
Place of publication: Aldershot, England; Burlington, VT
Language: eng
Number of pages: 212
ISBN-13: 9780566087240
Subjects: Branding (Marketing); Marketing -- Risk management
Notes: Includes bibliographical references (p. [201]-207) and index.