MARKSTRAT3
Subtitle: the strategic marketing simulation
By: Jean-Claude Larréché, Hubert Gatignon.
Contributors: Gatignon, Hubert.
Publisher: South-Western College Pub.
Published: 1998
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 210
Subjects: Marketing -- Computer simulation.; Management games.
Notes: Version 3 of the MARKSTRAT simulation software.
Includes index.
System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer.