Introduction to global business
Subtitle: understanding the international environment and global business functions
By: Julian E. Gaspar, Texas A&M University, Antonio Arreola-Risa, Texas A&M University, Leonard Bierman, Texas A&M University, Richard T. Hise, Texas A&M University, James W. Kolari, Texas A&M University, L. Murphy Smith, Murray State University
Publisher: South-Western Cengage Learning; South-Western College Pub
Published: 2014
Place of publication: Mason, OH
Language: eng
Number of pages: 407
ISBN-13: 9780547152127
Subjects: International business enterprises; Management; International trade
Notes: Includes bibliographical references and index.
Table of contents: title: Foundations of global buisness; title: Global business environment; title: Global business strategy and organization; title: Managing global business.