Persuasion for strategy and critique
By: Mark Huglen
Edition: 1st ed.
Publisher: Oxford University Press
Published: 2014
Place of publication: New York
Language: eng
ISBN-13: 9780199968046
Subjects: Persuasion (Psychology)
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Nature of persuasion; title: Seven approaches to persuasion; title: Ethics; title: Audience analysis and emotion; title: Argument strategies and fallacies; title: Psychological influences and compliance gaining strategies; title: Nonverbal influences; title: Prompts that do the work of persuasion; title: Symbol, culture, and myth; title: Diversity and religion; title: Political ideology, campaigns, and social movements; title: Leadership; title: Difficult people and conflict management; title: Crisis communication and image restoration; title: References; title: Index.