Integrated marketing
Subtitle: making marketing work in industrial and business-to-business companies
By: Richard N. Skinner.
Series: The McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals
Publisher: McGraw-Hill
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 185
Subjects: Industrial marketing -- Management.; Sales management.; Marketing research.
Notes: Includes index.