Product Planning Essentials
Publisher: Sage Publications, Inc; Sage Publications
Published: September 27, 2000
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9780761919988
Subjects: Project management; Research & development management; Sales & marketing management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Research; Production management; Marketing - Product Management; Business & Economics / Marketing / General; Marketing - General; New products; Production planning
First sentence: Companies represent themselves in the marketplace by way of their offerings.