Neue Erlösformen im deutschen Fernsehen
Subtitle: Entwicklung und Zukunft der Fernsehfinanzierung
By: Kai Wengenroth.
Publisher: VDM, Verlag Dr. Müller; VDM, Verlag Dr. Müller
Published: 2006
Place of publication: Saarbrücken
Language: ger
Number of pages: 221
ISBN-13: 9783865502162
Subjects: Television broadcasting -- Germany -- Finance.; Television programs -- Germany -- Finance.; Television programs -- Germany -- Marketing.; Television advertising -- Germany.
Notes: Includes bibliographical references (p. 181-221).