Samsŏng pŭraendŭ nŭn wae kanghanʼga
Subtitle: Taehan Minʼguk 1-tŭng Samsŏng ŭi pŭraendŭ kwalli chŏllyak
By: Sin Chʻŏr-ho, Yi Hwa-jin, Ha Su-gyŏng chiŭm.
Contributors: Yi, Hwa-jin.; Ha, Su-gyŏng.
Edition: Chʻopʻan
Publisher: Kim aen Kim Puksŭ
Published: 2009
Place of publication: Sŏul-si
Language: kor
Number of pages: 260
ISBN-13: 9788989566458
Subjects: Samsŏng Group -- Management; Branding (Marketing) -- Korea (South); Brand name products -- Management
Notes: Includes bibliographical references (p. 251-260).