100 more things every designer needs to know about people
By: Susan Weinschenk
Series: Voices that matter; Voices that matter
Publisher: New Riders Pub
Published: 2016
Language: eng
Number of pages: 276
ISBN-13: 9780134196039
Subjects: Design; Psychological aspects
Other titles: One hundred more things every designer needs to know about people; Hundred more things every designer needs to know about people
Description: "Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence."--provided by publisher.
Notes: Includes bibliographical references (pages 257-265) and index.
Table of contents: title: How people see; title: How people think and remember; title: How people decide; title: How people read and interpret information; title: How people are influenced by stories; title: How people relate to other people and to technology; title: How creativity influences design; title: How people's bodies affect design; title: How people show and buy; title: How generations, geography, and gender influence design; title: How people interact with interfaces and devices.