Just who do your customers think you are?
Subtitle: a guide to branding your organization
By: by Jennifer Deutsch and Tamara Real.
Contributors: Real, Tamara.; Michigan Museums Association.
Publisher: Michigan Museums Association
Published: 2002
Place of publication: [Lansing, Mich.]
Language: eng
Number of pages: 43
Subjects: Museums -- Public relations -- Michigan.; Museums -- Marketing -- Michigan.; Nonprofit organizations -- Michigan -- Marketing.; Heritage tourism -- Michigan -- Marketing.; Tourism -- Michigan -- Marketing.
Other titles: Just who do you think you are?
Notes: The word "you" is crossed out of the title and replaced by "your customers" inserted with a caret.

Publication first presented at the Michigan Museums Association Conferences held in East Lansing, Mich. on June 11, 2002 and in Marquette, Mich. on June 13, 2002.

Includes bibliographical references (p. 43)