Juventud, la subjetividad de la marca
By: Ingrid Zacipa I.
Series: Biblioteca Excelencia -- 1
Publisher: Fundación Universidad Central, Facultad de Publicidad
Published: 2002
Place of publication: Bogotá
Language: spa
Number of pages: 260
Subjects: Stereotypes (Social psychology) in advertising; Advertising and youth
Notes: Revision of the author's thesis (Fundación Universidad Central, Bogotá).

Includes bibliographical references (p. [253]-255).