Art & branding
Subtitle: principles, interaction, perspectives
By: edited by Hans-Jörg Heusser and Kornelia Imesch
Contributors: Ullrich, Wolfgang, 1967-; Schweizerisches Institut für Kunstwissenschaft
Series: Outlines -- v. 3; Outlines (Zürich, Switzerland) -- v. 3.
Publisher: Swiss Institute for Art Research
Published: 2006
Place of publication: Zurich
Language: eng
Number of pages: 232
ISBN-13: 9783908196402
Copyright date: 2006
Subjects: Branding (Marketing); Art and industry
Other titles: Art and branding :
Notes: "This book was inspired by a symposium ... "art & branding" conducted by the Swiss Institute for Art Research ... in collaboration with the German art historian and corporate consultant Wolfgang Ulrich in the summer of 2004 ... publishing the book in English allows the subject to be appropriately expanded ..."--P. 9-10.