The McDonaldization of Society 5
Edition: 5 edition
Publisher: Pine Forge Press
Published: August 31, 2007
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9781412954303
Subjects: Cultural studies; Globalization; Social theory; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Organizational Behavior; Sociology - General; Fast food restaurants; Management; Social aspects; Social structure; United States
First sentence: Ray Kroe (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.