Mastering Data Mining
Publisher: John Wiley & Sons Inc
Published: January 2002
Language: eng
Format: Paperback
Number of pages: 976
ISBN-13: 9780471233541
Subjects: Computers; Computer Software Packages; Database Management - General; Computer Books: General
First sentence: It is widely recognized that firms of all sizes need to learn to emulate what small, service-oriented businesses have always done well-creating one-to-one relationships with their customers.