Technical promotion meeting on marketing
By: conducted by Om P. Misra.
Contributors: Markaz al-Abḥāth wa-al-Tanmiyah al-Ṣināʻiyah (Saudi Arabia)
Publisher: Kingdom of Saudi Arabia, Industrial Studies and Development Centre
Published: 1973
Place of publication: Riyadh
Language: eng
Number of pages: 55
Subjects: Marketing -- Congresses.
Notes: "Introductory speech delivered by Dr. Om P. Misra, UN industrial management and marketing expert", (leave 1-30), followed by a case study, and discussion.