Historical perspectives in marketing
Subtitle: essays in honor of Stanley C. Hollander
By: edited by Terence Nevett, Ronald A. Fullerton.
Contributors: Hollander, Stanley C., 1919-; Nevett, T. R.; Fullerton, Ronald A.
Publisher: Lexington Books
Published: 1988
Place of publication: Lexington, Mass
Language: eng
Number of pages: 243
Subjects: Hollander, Stanley C., 1919-; Marketing -- History
Notes: Includes bibliographies.