E-commerce:The Business of Internet in Business
Publisher: Leenway Ideas
Published: 2009
Place of publication: Enugu, Nigeria
Language: eng
Format: Paperback
Number of pages: 113
ISBN-13: 9789789005598
Table of contents: title: TABLE OF CONTENTS; title: Title page..........................................i; title: Dedication.........................................iii; title: Acknowledgement............................iv; title: Foreword I.........................................v; title: Foreword II........................................vi; title: Table of Contents...............................vii; title: CHAPTER ONE:	INTRODUCTION..............................1; title: 1.1	Definition of Business................................................2; title: 1.2	Definition of Internet..................................................3; title: 1.3	What is E-Business?...................................................3; title: 1.4	Basic Internet Terms and Concepts............................4; title: CHAPTER TWO:	E-COMMERCE OVERVIEW..........12; title: 2.1	History of E-commerce.............................................12; title: 2.2	What is E-Commerce and its Basic Features............13; title: 2.2.1	E-tailing or Virtual Storefront.......................14; title: 2.2.2	Market Research...........................................14; title: 2.2.3	Electronic Data Interchange (EDI)...............15; title: 2.2.4	E-mail, Fax and Internet Telephone..............15; title: 2.2.5	Business  to  Business Buying and Selling...16; title: 2.2.6	The Security of Business Transactions.........16; title: 2.3	E-Marketing..............................................................16; title: 2.3.1	What is E-Marketing.........................16; title: 2.3.2	Basic Features of E-marketing..........17; title: 2.3.3	E-Marketing Strategies.....................18; title: 2.3.3.1	Search Engine Strategies..................19; title: 2.3.3.2 Linking Strategies............................23; title: 2.3.3.3 Traditional Strategies.......................25; title: 2.3.3.4 E-Mail Strategies.............................26; title: 2.3.3.5 Miscellaneous Strategies.................27; title: 2.3.3.6 Paid Advert Strategies ........................28; title: 2.3.4    Limitations of E-marketing.........................................30; title: 2.4  Major Categories of E-Commerce....................................31; title: 2.4.1	Business  to  Consumer (B2C).............31; title: 2.4.2	Business  to  Business (B2B)...............32; title: 2.4.3	Consumer  to  Consumer or Peer to  		Peer (C2C/P2P)....................................32; title: 2.4.4	Consumer  to  Business (C2B).............32; title: 2.5  Critical Components of E-commerce...............................33; title: 2.5.1	Website................................................33; title: 2.5.2	Merchant Account...............................33; title: 2.5.3	Payment Transaction Software............33; title: 2.5.4	Secure Server Connections..................33; title: 2.5.5	Shopping Cart......................................34; title: 2.6 Technology of E-commerce..............................................34; title: 2.6.1	Back End.............................................34; title: 2.6.2	Front End.............................................35; title: 2.6.2.1	Database..............................................35; title: 2.6.2.2	Dynamic HTML (DHTML)................36; title: 2.6.2.3	Document Object Model (DOM)........36; title: 2.6.2.4	Security...............................................37; title: 2.6.2.5	Payment Processing............................40; title: 2.6.2.6	Internet Merchant Account.................42; title: 2.7 Benefits of E-commerce...................................................42; title: 2.8 Consumer Protections.......................................................44; title: 2.9 Ethical Issues....................................................................45; title: 2.10 Legal Issues....................................................................47; title: 2.11 Security..........................................................................49; title: 2.11.1	Access Control...................................49; title: 2.11.2	Privacy...............................................49; title: 2.11.3	Authentication...................................50; title: 2.11.4	Non-repudiation................................50; title: 2.11.5	Availability........................................50; title: CHAPTER THREE:	ELECTRONIC BANKING (E-Banking) IN NIGERIA...........................................52; title: 3.1	What is E-Banking?....................................................52; title: 3.2	What is Online Banking?............................................53; title: 3.3	Historical Development of Online Banking...............54; title: 3.4	Technical Requirements for Online Banking; title: in Nigeria....................................................................58; title: 3.4.1	Technology & Security Standard........60; title: 3.4.2	Protocols.............................................60; title: 3.4.3	Application and System Software......60; title: 3.4.4	Delivery Channels..............................61; title: 3.5	A Study of Electronic Payment Products; title: in Nigeria...................................................................62; title: 3.5.1	Aims and Objectives of Study...........62; title: 3.5.2	Rationale of Study.............................62; title: 3.5.3	Methodology......................................63; title: 3.5.4    Study Challenges...............................63; title: 3.5.5	Analysis of Field Result.....................64; title: 3.6       Regulatory Issues on E-Banking in Nigeria..............66; title: CHAPTER  FOUR:	LIMITATIONS OF E-COMMERCE..68; title: CHAPTER FIVE:	CONCLUSION and; title: RECOMMENDATIONS....................71; title: LIST OF FIGURES:; title: Figure 2.1:	E-Payment Processing..............................40; title: Figure 2.2:	SET Overview..........................................41; title: APPENDIX A:	CBN Guidelines on Electronic; title: Banking in Nigeria (2003)...........77; title: APPENDIX B:	Consumer Questionnaire..............104; title: APPENDIX C:	Questionnaire administered; title: to the Electronic Banking; title: Services Provider..........................106; title: REFERENCES	.......................................................108