Beyond persuasion
Subtitle: communication strategies for healthcare managers in the digital age
By: Patricia J. Parsons
Edition: Second edition.
Publisher: University of Toronto Press
Published: 2013
Place of publication: Toronto; Buffalo
Language: eng
Number of pages: 199
ISBN-13: 9781442647213; 9781442615342
Copyright date: 2013
Subjects: Health services administration; Communication in medicine; Communication in management; Health Services Administration; Communication; Health Facility Administrators; Interprofessional Relations; Public Relations; Social Media; Santé, Services de; Administration; Communication en médecine; Communication en gestion
Description: Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
Notes: Includes bibliographical references (pages 187-191) and index.
Table of contents: title: Communication : a management tool --; title: Strategic communication process --; title: Interpersonal skills --; title: Put it in writing --; title: Presentations that deliver --; title: Fundamentals of social media --; title: Communicating in-house --; title: Communicating strategically with your board --; title: Working with PR and corporate communications --; title: Creating community relationships --; title: Media relations process and practices --; title: Communication in a crisis --; title: View to the future.