UX strategy
Subtitle: how to devise innovative digital products that people want
By: Jaime Levy ; foreword by Jason Calacanis
Contributors: Calacanis, Jason, author of foreword
Edition: First edition.
Publisher: O'Reilly Media
Published: 2015
Language: eng
Number of pages: 298
ISBN-13: 9781449372866
Subjects: User-centered system design; Web sites; Design; Human-computer interaction; User interfaces (Computer systems)
Description: "User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.
Notes: Includes bibliographical references and index.
Table of contents: title: What Is UX Strategy?; The Four Tenets of UX Strategy; Validating the Value Proposition; Conducting Competitive Research; Conducting Competitive Analysis; Storyboarding Value Innovation; Creating Prototypes for Experiments; Conducting Guerrilla User Research; Designing for Conversion; Strategists in the Wild; Dénouement.