The advertising budget
Subtitle: preparation, administration and control
By: by Richard J. Kelly. Edited by Herbert A. Ahlgren
Publisher: Association of National Advertisers
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 290
Subjects: Budget in business; Advertising
Notes: "Prepared under the direction of the A. N. A. Advertising Administration Control Committee."

Includes bibliographical references.