Archaeology is a brand
Subtitle: the meaning of archaeology in contemporary popular culture
By: Cornelius Holtorf ; illustrated by Quentin Drew.
Publisher: Left Coast Press
Published: 2007
Place of publication: Walnut Creek, CA
Language: eng
Number of pages: 183
ISBN-13: 9781598741797
Subjects: Archaeology -- Social aspects; Popular culture -- Great Britain; Popular culture -- Germany; Popular culture -- Sweden; Popular culture -- United States; Mass media -- Social aspects; Archaeology -- Public opinion; Archaeologists -- Public opinion
Notes: Includes bibliographical references and index.
Table of contents: title: Investigating the meaning of archaeology in popular culture; title: Archaeology : a trendy subject; title: Approaching the field; title: A travel log; title: Archaeology in the mass media; title: Archaeology on tv; title: Germany : Gisela Graichen's adventure archaeology; title: Sweden : Göran Burenhult's exotic explorations; title: Great Britain : Time Team's digging detectives; title: Archaeology in newspapers; title: What people are thinking about archaeology; title: The single most significant source of information about archaeology is tv; title: The most common association people have with "archaeology" is digging up things; title: People enjoy "doing" archaeology themselves; title: Discussion; title: The archaeologist in popular culture : key themes; title: The A theme : the archaeologist as adventurer; title: The D theme : the archaeologist as detective; title: The R theme : the archaeologist making profound revelations; title: The C theme : the archaeologist taking care of ancient sites and finds; title: The archaeologist's clothes; title: Alternative themes .