Marketing Management
Subtitle: Knowledge and Skills (Irwin/Mcgraw-Hill Series in Marketing)
Edition: 5th edition
Publisher: Irwin Professional Publishing
Published: July 23, 1997
Language: eng
Format: Hardcover
Number of pages: 928
ISBN-13: 9780256226331
Subjects: Management & management techniques; Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management; Marketing
First sentence: Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups.