Basic marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy.
Contributors: McCarthy, E. Jerome
Edition: 15th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2005
Place of publication: Boston, Mass
Language: eng
Number of pages: 793
Subjects: Marketing -- Management.
Notes: McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk:  Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.