Key Marketing Skills
Edition: 2 edition
Publisher: Kogan Page
Published: January 10, 2004
Language: eng
Format: Paperback
Number of pages: 383
ISBN-13: 9780749442989
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Strategic planning
First sentence: Ask a sample of people in the pub or standing at a bus queue, 'what does marketing mean to you?' and the chances are you will get responses not so very far removed from these: Making people buy things they don't really want or Producing expensive adverts or even Dressing up ordinary products as something special.