Marketing Identities through Language
Subtitle: English and Global Imagery in French Advertising
Publisher: Palgrave Macmillan
Published: April 13, 2006
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781403949844
Subjects: Media studies; Sociolinguistics; Marketing - General; English Language (General); Advertising By Broadcast Media; Business & Economics; Business / Economics / Finance; French; Business/Economics; International - Marketing; France; Advertising & Promotion; Language Arts & Disciplines / Linguistics; Multilingualism; General; Advertising; Language