Market Opportunity Analysis
Subtitle: Text And Cases
Contributors: Robert E. Stevens (Editor)
Publisher: Best Business Books
Published: March 2006
Language: eng
Format: Paperback
Number of pages: 263
ISBN-13: 9780789024190
Subjects: Sales & marketing; Consumer behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing research; Marketing - General; Marketing - Research
First sentence: The twenty-first century has ushered in an era of business that is perhaps one of the most challenging in history.