CIM Revision Cards
Subtitle: Marketing Planning 04/05 (Cim Revision Cards)
Edition: Cards edition
Publisher: Butterworth-Heinemann
Published: February 18, 2005
Language: eng
Format: Spiral-bound
Number of pages: 120
ISBN-13: 9780750662864
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Professional - General; Business & Economics / Marketing / General; Marketing - General
First sentence: Marketing strategy - a strategy indicating the specific target markets and the types of competitive advantages that are to be developed and exploited (Dibb, Simkin, Pride and Ferrell, 2001)