The marketing concept
Subtitle: its dimensions for the "big" small firm
By: David M. Gardner
Series: BEBR faculty working paper -- no. 783; BEBR faculty working paper -- no. 783.
Publisher: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign
Published: 1981
Place of publication: [Urbana]
Language: eng
Number of pages: 18
Notes: Bibliography: p. 18.