A pioneer in marketing, L. D. H. Weld
Subtitle: collected works, 1916-1941
By: edited by Henry Assael.
Contributors: Assael, Henry.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 483
Subjects: Marketing.; Marketing -- Costs.; Food industry and trade.
Notes: A collection of selections reprinted from various sources published 1916-1941.