Methods and concepts in consumer information processing
Subtitle: toward an integrated framework
By: Robert W. Chestnut, Jacob Jacoby
Contributors: Jacoby, Jacob
Series: Research paper ; no. 141A; Research paper -- no. 141A.3.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 44
Subjects: Consumers; Decision making; Human information processing
Notes: Bibliography: leaves 35-44.