Foundations of marketing
By: William M. Pride, O.C. Ferrell
Contributors: Ferrell, O. C.
Edition: 5th ed.
Publisher: South-Western, Cengage Learning
Published: 2013
Place of publication: Australia; Mason, OH
Language: eng
Number of pages: 550
ISBN-13: 9781111580162
Subjects: Marketing
Notes: Includes bibliographical references and indexes.