Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing) (The Foundation Series in Business Marketing)
Contributors: David A. Reid (Editor); Richard E., Ph.D. Plank (Editor)
Publisher: Haworth Press
Published: November 2003
Language: eng
Format: Paperback
Number of pages: 283
ISBN-13: 9780789023124
Subjects: Market research; Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing research; Advertising & Promotion; Industrial marketing; Research
First sentence: The study of business marketing as a distinct subject matter has had a surprisingly long history.