Campaigning in the twenty-first century
Subtitle: a whole new ballgame?
By: Dennis W. Johnson
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 137
ISBN-13: 9780415800372; 9780415800389; 9780203878965
Subjects: Politics and government; Political campaigns; Campaign management
Notes: Includes bibliographical references and index.
Table of contents: title: The modern campaign; title: Communicating with voters : the new media; title: Communicating with voters : the old media; title: Fundraising; title: Independent voices; title: Taking the pulse of the electorate; title: Voter identification, contact, and mobilization; title: Campaigning in the next decade.