Internal marketing
Subtitle: a comparasion of the approaches, implementations, and successes of internalmarketing between high and low quality service providers
By: by Carl Dempsey.
Publisher: University College Dublin
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 105
Subjects: Guardian Insurance (Firm, Ireland).; PMPA Insurance (Firm, Ireland).; Customer services.; Personnel management.
Notes: Thesis (M.B.A.) - University College Dublin, 1995.