Business web strategy
Subtitle: design, alignment and application
By: Latif Al-Hakim and Massimo Memmola, editors.
Contributors: Al-Hakim, Latif, 1946-; Memmola, Massimo.
Publisher: Medical Information Science Reference
Published: 2009
Place of publication: Hershey, PA
Language: eng
Number of pages: 382
ISBN-13: 9781605660240; 9781605660257
Subjects: Information technology -- Management; Electronic commerce; Internet
Description: "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
Notes: Includes bibliographical references and index.