Entscheidungsorientierte Werbeträgerplanung
Subtitle: am Beispiel ausgew. Massenmedien
By: Lothar Knüppel.
Series: Schwerpunkt Marketing
Publisher: Girardet
Published: 1975
Place of publication: Essen
Language: ger
Number of pages: 200
Subjects: Advertising -- Research.; Mass media.
Notes: Bibliography: p. 183-197.
Includes index.