Competing on Value
Subtitle: Bridging the Gap Between Brand and Customer Value (FT)
Publisher: Financial Times/Prentice Hall
Published: October 25, 1998
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780273631057
Subjects: Business strategy; Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Management - General; Marketing - General; Business & Economics / General; Business & Economics / Systems & Planning; Management; Marketing management