Leading the Starbucks way
Subtitle: 5 principles for connecting with your customers, your products and your people
By: Joseph Michelli
Publisher: McGraw-Hill Education
Published: 2014
Language: eng
Number of pages: 286
ISBN-13: 9780071801256
Subjects: Management; Starbucks Coffee Company; Success in business; Corporate culture; Product management; Customer relations
Description: Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
Notes: Includes bibliographical references (pages 259-278) and index.
Table of contents: title: The Starbucks connection; title: Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique; title: Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside; title: Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs; title: Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products; title: Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.