Marketing strategies for the health care administrator
By: edited by Gurprit S. Kindra and Joseph Lloyd-Jones.
Contributors: Kindra, Gurprit S. 1954-; Lloyd-Jones, Joseph.
Publisher: Canadian Hospital Association Press
Published: 1990
Place of publication: Ottawa
Language: eng
Number of pages: 234
Subjects: Health promotion -- Marketing.; Health promotion -- Canada -- Marketing.; Medical care -- Marketing.; Medical care -- Canada -- Marketing.
Notes: Includes bibliographical references and index.