Internet Marketing
Subtitle: Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing)
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: October 23, 2002
Language: eng
Format: Paperback
Number of pages: 496
ISBN-13: 9780072827033
Subjects: Economics, Finance, Business and Industry; Computer Networks; Marketing; Business & Economics; Computer - Internet; Textbooks; Business/Economics; E-Commerce - Internet Marketing; Marketing - Direct; Marketing - Multilevel; Business & Economics / E-Commerce / Internet Marketing; Electronic Commerce; Internet - General; Marketing - General; Internet marketing