Basic marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy.
Contributors: McCarthy, E. Jerome
Edition: 12th ed.
Series: The Irwin series in marketing; Irwin series in marketing
Publisher: Irwin
Published: 1996
Place of publication: Chicago
Language: eng
Subjects: Marketing -- Management
Notes: 149,467

Includes bibliographical references and indexes.