Lan hai zhan lu e
By: W. Qianjin, Le  ni Mobonie zhu ; Ji Mi yi
Contributors: Mauborgne, Rene e.
Edition: Di 1 ban
Publisher: Shang wu yin shu guan
Published: 2005
Place of publication: Beijing
Language: chi
Number of pages: 264
ISBN-13: 9787100044523
Subjects: Market segmentation; New products
Work titles: Blue ocean strategy
Description: Ben shu wei qi ye shuai tuo jing zheng ti gong le yi tao xi tong xing de fang fa. zhan shi le yi tao jing guo shi jian zheng ming de fen xi kuang jia he gong ju, gong qi ye cheng gong di kai chuang he duo qu lan hai.
Notes: Translation of: Blue ocean strategy / W. Chan Kim, Renee Mauborgne. Boston, Mass. : Harvard Business School Press, c2005.

Includes bibliographical references (pages 247-261).