Interview with Luiza Helena Trajano, interviewed by Ricardo Reisen de Pinho, São Paulo, Brazil
Publisher: Harvard Business School
Published: 2013
Place of publication: Boston, MA
Language: por; eng
Number of pages: 57
Subjects: Interviews; Retail trade; Businesswomen; Family-owned business enterprises; Women-owned business enterprises; Department stores; Corporations; Finance; Corporate culture; Consolidation and merger of corporations; Marketing; Personnel management; Social responsibility of business; Business; History; Economic conditions; Commerce; Magazine Luiza
Description: Luiza Helena Trajano describes the growth of her family's department store from a local family business to a professionalized, publicly-traded chain with hundreds of stores across Brazil. She explains how the business focused on both customer service and on creating an entrepreneurial, committed culture among the employees.
Notes: Title from PDF title page (viewed on August 26, 2015).

Interview translated into English. Transcript available in English and Portuguese.

Access restrictions to transcript may apply. Contact Baker Library Historical Collections for more information.

Interviewed in Portuguese on 2013 December 6 in São Paulo by Ricardo Reisen de Pinho, Senior Researcher, Harvard Business School through the sponsorship of the Business History Initiative, Harvard Business School.

Interview with Luiza Helena Trajano, interviewed by Ricardo Reisen de Pinho, São Paulo, Brazil, December 6, 2013, Creating Emerging Markets Oral History Collection, Baker Library Historical Collections, Harvard Business School.

System requirements: Adobe Acrobat Reader.

Mode of access: World Wide Web.

Forms part of: Creating Emerging Markets oral history collection, 2006-