A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 9th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 280
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.