MM4
By: Dawn Iacobucci
Edition: Instructor edition.
Publisher: South-Western
Published: 2013
Place of publication: Mason, Ohio
Language: eng
Number of pages: 244
ISBN-13: 9781133586661
Subjects: Marketing; Textbooks; Management
Other titles: MM 4; MM; Marketing management
Notes: Title from caption on page ii.

Detachable reference cards at end of text.

Includes bibliographical references and index.