CIM Revision Cards
Subtitle: Marketing Communications 04/05 (Cim Revision Cards)
Edition: Crds edition
Publisher: Butterworth-Heinemann
Published: February 18, 2005
Language: eng
Format: Spiral-bound
Number of pages: 120
ISBN-13: 9780750662871
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Marketing - General; Professional - General; Business & Economics / Marketing / General
First sentence: Shannon and Weaver's simple model of communication (1958) shows the various stages of the communication process