New World, New Rules
Subtitle: The Changing Role of the American Corporation
Publisher: Harvard Business School Press
Published: March 1999
Language: eng
Format: Hardcover
Number of pages: 261
ISBN-13: 9780875848587
Subjects: Central government policies; Industry & Industrial Studies; Multinationals; Infrastructure; Business And Society; State And Business; Business & Economics; Business / Economics / Finance; Business/Economics; USA; Reference - General; Corporate & Business History - General; Corporations; United States
First sentence: The revolution that this book explores is the transformation of the large American corporation from the secure, paternalistic, and globally-dominant organization of the 1950s and 1960s to the lean, mean, and nimble global competitor of the 1990s.
Description: New World, New Rules is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and public policy. Author Marina Whitman shares both personal experiences and in-depth research from her distinguished career as a business leader, government adviser, teacher, and influential corporate strategist.

As it surveys the uncertain new relationship between American business and American society, New World, New Rules challenges our companies and our government to consider new practices and policies that will contribute to corporate viability as well as to the health of American society.