Sport marketing across the spectrum
Subtitle: research from emerging, developing, and established scholars : selected papers of the Fourth Annual Conference of the Sport Marketing Association
By: Jeffrey D. James, editor.
Contributors: James, Jeffrey D.; Sport Marketing Association.
Publisher: Fitness Information Technology
Published: 2007
Place of publication: Morgantown, WV
Language: eng
Number of pages: 216
ISBN-13: 9781885693808
Subjects: Sports -- Marketing -- Congresses
Genres: Congresses
Notes: "...includes papers from the fourth conference held in November 2006 in Denver, Colorado..."--Introd.

Includes bibliographical references.