Inclusive Branding
Subtitle: The Why and How of a Holistic Approach to Brands
Publisher: Palgrave Macmillan
Published: February 8, 2003
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9780333980798
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Economics / Marketing / General; Brand name products; Branding (Marketing); Business names; Trademarks