Marketing
Subtitle: principles and practice
By: Tom Cannon.
Contributors: Cannon, Tom.
Edition: 5th ed.
Publisher: Cassell
Published: 1998
Place of publication: London
Language: eng
Number of pages: 528
Subjects: Marketing.
Notes: Previous ed: published as 'Basic marketing: principles and practice', 1996.

Includes bibliography: p485-511. - and index.