The death of a thousand cuts
Subtitle: corporate campaigns and the contemporary attack on the corporation
By: Jarol B. Manheim
Publisher: Lawrence Erlbaum Associates, Publishers
Published: 2001
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 362
Subjects: Corporations -- Public relations; Labor unions -- Public relations; Corporate image; Social pressure; Demonstrations; Negative goodwill; Social responsibility of business; Business ethics; Industrial relations
Description: "A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company.

The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond.".

"The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET.
Notes: Includes bibliographical references and index