UnMarketing
Subtitle: stop marketing. Start engaging
By: Scott Stratten
Edition: Rev. and updated.
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781118176283
Subjects: Viral marketing; Relationship marketing; BUSINESS & ECONOMICS / Sales & Selling
Description: "For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). This revised edition has the following updates: Addition of two new chapters: "Awesomeness of Being an Author 2.0" and "UnBook Tour"  New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important  Updates to the chapter on Twitter versus Facebook versus Linked In  Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+)  Updates to the chapter on Tweetathon, as more has been done on this project  Updates to Chapter 28, "Stirring Coffee"  "--