Adapting health communication to cultural needs
Subtitle: optimizing documents in South-African health communication on HIV and AIDS
By: edited by Piet H. Swanepoel, Hans Hoeken.
Contributors: Swanepoel, Piet, 1937-; Hoeken, Hans, 1965-
Publisher: John Benjamins Pub. Co.
Published: 2008
Place of publication: Amsterdam; Philadelphia
Language: eng
Number of pages: 178
ISBN-13: 9789027232472
Subjects: AIDS (Disease) -- South Africa -- Prevention; HIV infections -- South Africa -- Prevention; Communication in medicine -- South Africa; Intercultural communication -- South Africa; Health education -- South Africa; HIV Infections -- prevention & control -- South Africa; Communication -- South Africa; Cultural Characteristics -- South Africa; Cultural Competency -- South Africa; Health Education -- South Africa; Health Promotion -- methods -- South Africa
Description: 178 p. : 25 cm
Notes: Includes bibliographical references and index.
Table of contents: title: Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel; title: Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens ... [et al.]; title: Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff; title: The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer; title: Health education in action in southern Africa : Soul City / Sue Goldstein, Harriety Perlman, and Caroline Jan Smith; title: Promoting VCT among South African students : are we missing the message? / Piet Swanepoel ... [et al.]; title: Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen ... [et al.]; title: The effect of language style in message-based HIV preventions / Elvis Saal; title: Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt.