ThinkPad
Subtitle: A Different Shade of Blue; Building a Successful IBM Brand
By: Deborah A. Dell, J. Gerry Purdy.
Publisher: Sams
Published: September 1, 1999Forewor
Place of publication: Indianapolis
Language: eng
Format: Hardcover
Number of pages: 502
ISBN-13: 9780672317569
Copyright date: 2000
Subjects: General Theory of Computing; Information technology industries; Computers - General Information; Ibm Pc (Microcomputers); Computers; Computer Books: General; IBM ThinkPad (Computer); Hardware - Personal Computers - General; Accounting - General; Computer Industry; History; Computer Bks - General Information
Description: Foreword; The Seven Qualities of Enduring Brands; by Thomas J. Kosnik; It brings me great pleasure to write the foreword to a book about a product family--and a company--that has changed my life: the IBM ThinkPad family of notebook computers.
Notes: Includes bibliographical references (p. [493]-496) and index.
Table of contents: label: Foreword
title: v; label: Preface
title: xvi; label: Part I
title: The 1980s: A Decade of Learning
pagenum: 1; title: The Defining Moment; label: Part 1
title: The IBM PC: Teaching the Elephant to Dance; label: Part 2
title: Compaq: Pie House Luggables; label: Part 3
title: The IBM PC Company: From a Small Acorn; label: Part 4
title: IBM's Losing Streak; label: Part 5
title: Zenith and NEC: Early Portable Innovators; label: Part 6
title: IBM Gets the Message; label: Part II 1990-1992: The Time of Change
title: 73; label: Part 7
title: Birth of the Notebook Computer; label: Part 8
title: The ThinkPad Before ThinkPad; label: Part 9
title: IBM Gets Serious; label: Part 10
title: Jim Bartlett: Improving the Bench; label: Part 11
title: Bruce Claflin: Mobile's Change Agent; label: Part 12
title: Building a Winning Team; label: Part 13
title: IBM Thinkpad 700C: In the Game; label: Part 14
title: Developing the Brand; label: Part 15
title: Unveiling a Masterpiece; label: Part 16
title: Influencing the Influencers; label: Part III
title: 1993-1995: The Brand Emerges
pagenum: 225; label: Part 17
title: Errors in Judgement; label: Part 18
title: Building the Brand; label: Part 19
title: Entrenching Success; label: Part 20
title: In Transition; label: Part 21
title: Joe Formichelli: Back to Basics; label: Part 22
title: Butterfly: A Hit That Missed; label: Part 23
title: Per Larsen: Consummate Marketeer; label: Part 24
title: Paying for the Journey; label: Part 25
title: IBM: I've Been Moved (to Raleigh); label: Part 26
title: The Employees: Thinkpad's Backbone; label: Part IV
title: 1996 and Beyond: The Brand Reigns
pagenum: 379; label: Part 27
title: Steve Ward: Operations Master; label: Part 28
title: ThinkPad After ThinkPad; label: Part 29
title: The IBM ThinkPad iSeries; label: Part 30
title: The Journey Continues; label: The Authors Final Insights
title: 449; label: Part A
title: Where Are They Now?; label: Part B
title: ThinkPad Timeline; label: Part C
title: PC Timeline; label: References
title: 493; label: Index
title: 497