The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
By: by Denise Steckstor
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH
Published: 2012
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] /
ISBN-13: 9783834932402; 9783834970787
Subjects: Marketing; Economics/Management Science; Economics