Consumer behavior
Subtitle: building marketing strategy
By: Del I. Hawkins, David L. Mothersbaugh.
Contributors: Mothersbaugh, David L.
Edition: 11th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 832
ISBN-13: 9780073381107
Subjects: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies
Genres: Case studies.
Notes: Includes index.