Konsumentenverhalten in Marktnischen
Subtitle: theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten
By: Tobias Schäfers
Series: Strategisches Marketingmanagement -- Bd. 20
Publisher: Lang
Published: 2011
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 277
ISBN-13: 9783631603260
Subjects: Target marketing; Consumer behavior; Market segmentation
Notes: Originally presented as the author's thesis (doctoral)--Oestrich-Winkel, European Business School, 2010.

Includes bibliographical references (p. 241-277).