Marketing
By: compiled by James W. Dean and Richard Schwindt.. --
Contributors: Schwindt, Richard W.; Dean, James W., 1920-
Series: Business administration reading lists and course outlines -- v. 8, 9
Publisher: Eno River Press, 1981.
Published: 1981
Place of publication: Durham, N.C
Language: eng
Subjects: Business education -- United States -- Curricula; Business education -- Canada -- Curricula; Marketing -- Study and teaching (Higher) -- United States; Marketing -- Study and teaching (Higher) -- Canada
Notes: Includes bibliographical references.
Table of contents: title: [v.] 1. Marketing theory, research, management & strategy; title: [v.] 2. Product, price, place & promotion.