Consumer behavior
Subtitle: implications for marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 3rd ed.
Publisher: Business Publications
Published: 1986
Place of publication: Plano, Tex
Language: eng
Number of pages: 740
Subjects: Consumer behavior -- United States.; Market surveys -- United States.
Notes: Includes bibliographies and indexes.