The international takeoff of new products
Subtitle: the role of economics, culture, and country innovativeness
By: Gerard J. Tellis, Stefan Stremersch, and Eden Yin
Contributors: Stremersch, Stefan; Yin, Eden
Series: Working paper -- report no. 02-121; Report (Marketing Science Institute) -- no. 02-121
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 44
Subjects: New products -- Europe; New products -- Europe -- Marketing; Consumer behavior -- Europe
Notes: "Working paper series."

Includes bibliographical references (p. 41-44)