Geek the Library
Subtitle: a community awareness campaign : a report to the OCLC membership
By: principal contributors, Cathy De Rosa, Jenny Johnson, Linn Haugestad Edvardsen, Patricia Harris ; graphics, layout and editing, Brad Gauder, Matt Carlson, Rick Limes ; research partner, Leo Burnett USA
Contributors: Leo Burnett USA (Firm); OCLC
Publisher: OCLC
Published: 2011
Place of publication: Dublin, Ohio, USA
Language: eng
ISBN-13: 9781556533938
Subjects: Libraries; Geek the Library (Community awareness campaign); Public relations; Marketing; Public libraries; Libraries and community
Description: Suggests that the Geek the Library campaign can change perceptions about libraries, librarians and public library funding, and that implementation of the campaign can positively impact public library funding trends. The report contains details from qualitative and quantitative research, as well as interesting insights based on the experiences of participating libraries.
Notes: Includes bibliographical references.

Also available in online version.