Marketing instructional services
Subtitle: applying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Conference held at Eastern Michigan University, May 3 & 4, 1984
By: edited by Carolyn A. Kirkendall.
Contributors: Kirkendall, Carolyn A.; Eastern Michigan University. Center of Educational Resources.
Series: Library orientation series ;; no. 15
Publisher: Published for the Center of Educational Resources, Eastern Michigan University by Pierian Press
Published: 1986
Place of publication: Ann Arbor, Mich
Language: eng
Number of pages: 157
Subjects: Library orientation -- Marketing -- Congresses.; Bibliography -- Methodology -- Study and teaching -- Congresses.; Libraries -- Public relations -- Congresses.; Libraries -- Marketing -- Congresses.
Notes: Bibliography: p. 99-132.