Marketing culture and the arts
By: François Colbert ; with the collaboration of Suzanne Bilodeau [and others] ; and with the participation of Philippe Ravanas and Yannik St-James ; foreword by Dan J. Martin
Contributors: Ecole des hautes études commerciales (Montréal, Québec). Chaire de gestion des arts Carmelle et Rémi Marcoux
Edition: 3rd ed.
Publisher: HEC Montréal, Carmelle and Rémi Marcoux Chair in Arts Management
Published: 2007
Place of publication: Montréal
Language: eng
Number of pages: 311
ISBN-13: 9782980860218
Copyright date: 2007
Subjects: Arts; Marketing; Management; Cultural industries; Culture diffusion; Gestion; Industries culturelles; Diffusion culturelle
Notes: Translation of: Le marketing des arts et de la culture.

Includes bibliographical references and index.