Rock brands
Subtitle: selling sound in a media saturated culture
By: edited by Elizabeth Barfoot Christian
Publisher: Lexington Books
Published: 2010
Place of publication: Lanham
Language: eng
Number of pages: 353
ISBN-13: 9780739146347; 9780739146354; 9780739146361
Subjects: Rock music; Marketing; Social aspects; Branding (Marketing)
Notes: Includes bibliographical references and index.