Getting the best from your ad agency
By: Joe Marconi
Publisher: Probus Publishing
Published: 1991
Place of publication: Chicago, Ill
Language: eng
Number of pages: 257
Subjects: Advertising agencies; Advertising
Notes: "Everything marketers need to know about working with agencies--from creative, media planning, budgeting and market strategy to campaign execution and evaluation."

Includes bibliographical references (p. 235-237) and index