Innovation and marketing in the video game industry
Subtitle: avoiding the performance trap
By: David Wesley and Gloria Barczak
Contributors: Barczak, Gloria
Publisher: Gower; Ashgate
Published: 2010
Place of publication: Farnham, Surrey, England; Burlington, VT
Language: eng
Number of pages: 262
ISBN-13: 9780566091674; 9780566091681
Notes: Includes bibliographical references (p. [229]-256) and index.