Word-of-mouth communication in the hospitality industry
By: Kirsti Lindberg-Repo
Series: Research reports / Swedish School of Economics and Business Administration -- 47; Forskningsrapporter (Svenska handelshögskolan (Helsinki, Finland)) -- 47
Publisher: Swedish School of Economics and Business Administration
Published: 1999
Place of publication: Helsingfors
Language: eng
Number of pages: 141
Subjects: Hospitality industry; Marketing; Word-of-mouth advertising
Notes: Includes bibliographical references (p. 131-137).

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