The Practice of advertising
By: edited by Normam A. Hart.
Contributors: Hart, Norman A.; Chartered Institute of Marketing.
Edition: 4th ed.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: London
Language: eng
Number of pages: 287
Subjects: Advertising.
Notes: Includs bibliographical references and index.
"Published on behalf of the Chartered Institute of Marketing.