Brands
Subtitle: The New Wealth Creators
Contributors: Susannah Hart (Editor); John M. Murphy (Editor)
Publisher: New York University Press
Published: December 1, 1997
Language: eng
Format: Hardcover
Number of pages: 544
ISBN-13: 9780814755990
Subjects: Sales & marketing; Marketing - General; New Product Development; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; United States; International - Marketing; Business & Economics / General; Brand name products