Kleppner's advertising procedure.
Contributors: Lane, W. Ronald, 1940-; Kleppner, Otto, 1899-
Edition: 11th ed. / J. Thomas Russell, W. Ronald Lane.
Series: The Prentice Hall series in marketing
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 718
Subjects: Advertising.
Other titles: Advertising procedure.
Notes: Includes bibliographical references and index.
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.