Dairekuto māketingu kenkyū
Subtitle: kaigai jānaru shōyakushū
By: kanshū Kamei Akihiro, Rudī Kazuko, Nihon Tsūshin Hanbai Kyōkai.
Contributors: Kamei, Akihiro, 1942-; Rudy, Kazuko.; Nihon Tsūshin Hanbai Kyōkai.
Series: Sanken shirīzu -- no. <36, 39>
Publisher: Waseda Daigaku Sangyō Keiei Kenkyūjo
Published: 2004
Place of publication: Tōkyō
Language: jpn
Subjects: Direct marketing; Database marketing
Notes: Description based on: v. 2, published in 2005; v. 1 has published in 2004--Cf. NDL-OPAC.

Includes bibliographical references.