Methodology for investigating differences in evaluation criteria among industrial buying influences
By: Jean-Marie Choffray, Gary L. Lilien.
Contributors: Lilien, Gary L., 1946-
Series: WP ; 975-78; Working paper (Sloan School of Management) -- 975-78.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43