Innovative Marketing Communications
Subtitle: Strategies for the Events Industry
Contributors: Wood, Emma H.
Series: Events Management; Events Management
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 345
ISBN-13: 9780080492742
Subjects: Management. Special events; Special events; Marketing
Description: A vital resource for event managers and students in light of current theory, practice, and new technologies.
Notes: Description based on print version record.
Table of contents: title: Front cover; copyright; Contents; front matter; List of Figures; List of Tables; Case Studies; Series Editors; About the authors; Series Preface; Introduction; body; Section One Integrated Marketing Communications; Section Two Communications Toolkit; Section Three Events as Communications Tools; Section Four Ensuring Future Success; back matter; Appendix; indices; Author Index; Subject Index.