Marketing: concepts, issues, and viewpoints
Subtitle: selected readings
By: [by] David L. Kurtz.
Series: D. H. Mark series in marketing
Publisher: D. H. Mark Publications of General Learning Press
Published: 1972
Place of publication: [Morristown, N.J.]
Language: eng
Number of pages: 393
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.