Semiotics, Marketing and Communication
Subtitle: Beneath the Signs, the Strategies (International Marketing Series)
Contributors: Robin Orr Bodkin (Translator)
Publisher: Palgrave Macmillan; Palgrave
Published: December 12, 2001
Language: eng
Format: Hardcover
Number of pages: 225
ISBN-13: 9780333760147
Subjects: Advertising; Media, information & communication industries; Semantics (meaning); Semiology; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Business Communication; Business & Economics / Marketing / General; Advertising & Promotion; Business Communication - General; Communication in marketing; France; Semiotics
First sentence: The hearty declaration in the masthead to this chapter, rigourous in its formulaic way and so oft repeated by Algirdas Julien Greimas, could easily serve as a motto for all semioticians.