Brand Medicine
Subtitle: The Role of Branding in the Pharmaceutical Industry
Contributors: Tom Blackett (Editor); Rebecca Robins (Editor)
Publisher: Palgrave Macmillan
Published: August 11, 2001
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780333930984
Subjects: Pharmaceutical industries; Pharmacology; Sales & marketing; Business & Economics; Medical / Nursing; Business/Economics; Commerce; General; Business & Economics / Consumer Behavior; Advertising & Promotion; Consumer Behavior - General; Management - General; Brand name products; Branding (Marketing); Drugs; Marketing; Pharmaceutical industry; United States
First sentence: The word brand comes from the Old Norse brandr, meaning 'to burn', and it was by this means that early man stamped ownership on his livestock.