Analyzing rhetoric
Subtitle: a handbook for the informed citizen in a new millennium
By: Robert C. Rowland
Edition: Fourth edition.
Publisher: Kendall Hunt Publishing Company
Published: 2012
Place of publication: Dubuque, IA
Language: eng
Number of pages: 311
ISBN-13: 9780757597350
Subjects: Political oratory; Rhetoric; English language; Éloquence politique; Discours politique; Anglais (Langue); Rhétorique; Political aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction. A system for rhetorical criticism ; Tools for analyzing rhetoric ; Understanding context and judging effectiveness; title: Rhetorical strategies. Rational argument ; Narrative forms of rhetoric ; Credibility strategies ; Aesthetic strategies ; Generating an emotional response : tapping into values, needs and symbols ; Confrontative rhetoric and social movements ; Generic analysis ; The informed citizen.