Essentials of CRM
Subtitle: a guide to customer relationship management
By: Bryan Bergeron.
Series: Essentials series
Publisher: Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 220
Subjects: Customer relations -- Management.
Notes: Includes bibliographical references and index.
Table of contents: title: Overview; title: The customer; title: The corporation; title: Technology; title: eCRM; title: Evaluating solutions; title: Economics of CRM; title: Getting there.