McLuhan
Subtitle: a guide for the perplexed
By: W. Terrence Gordon
Series: Guides for the perplexed; Guides for the perplexed
Publisher: Continuum
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 205
ISBN-13: 9781441126290; 9781441143808
Description: "Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions."--Bloomsbury Publishing.
Notes: Includes bibliographical references (p. 189-192) and index.
Table of contents: title: Background, context, definitions, and; title: stumbling blocks; title: Literary links; title: From Madison, Wisconsin to Madison Avenue: The mechanical bride and her electrical brood; title: From media as political forms to Understanding media; title: McLuhan's tool box: From Through the vanishing point to Laws of media; title: Using McLuhan's tools.