Qualitative media analysis
By: David L. Altheide.
Series: Qualitative research methods ;; v. 38
Publisher: Sage Publications; Sage Publications, Inc
Published: 1996
Place of publication: Thousand Oaks
Language: eng
Number of pages: 87
Subjects: Mass media -- Research -- Methodology
Description: This book covers both the traditional sources of media information, such as newspapers and magazines, along with more recent forms of information such as television newscasts and cyberspace.
Notes: Includes bibliographical references.
Table of contents: title: 1. Plugged in research; title: 2. Ethnographic document analysis; title: 3. Process of qualitative document analysis; title: 4. Newspapers, magazines and electronic documents; title: 5. Electronic reality; title: 6. Tracking discourse; title: 7. Field notes and other data.