Trade-off
Subtitle: why some things catch on, and others don't
By: Kevin Maney.
Edition: 1st ed.
Publisher: Broadway Books
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 217
ISBN-13: 9780385525947
Subjects: Technological innovations -- Economic aspects -- History
Description: Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
Notes: Includes bibliographical references and index.