Successfully Marketing Clinical Trial Results
Subtitle: Winning in the Healthcare Business
Edition: Har/Cdr edition
Publisher: Gower Pub Co
Published: December 29, 2006
Language: eng
Format: Hardcover
Number of pages: 198
ISBN-13: 9780566086434
Subjects: Pharmacology; Sales & marketing management; Marketing - General; Business & Economics; Drugs; Marketing; Testing; Business/Economics
First sentence: Some managers believe in long-term, theory-driven, central-office strategic plans.