Muescht Knorr probiere, s'gaht über's Schtudiere!
Subtitle: Phraseologismen und Modifikationen in der Anzeigenwerbung 1928-1998
By: von Nicole Bass.
Series: Phraseologie und Parömiologie -- Bd. 17
Publisher: Schneider-Verlag Hohengehren
Published: 2006
Place of publication: Baltmannsweiler
Language: ger
Number of pages: 305
ISBN-13: 9783834000293
Subjects: Schweizerische Beobachter; Phraseology; Advertising -- Language; Mass media and language -- Switzerland
Notes: Originally presented as the author's thesis (doctoral)--Universität Zürich, 2002/2003.

Includes bibliographical references (p. 252-258).