Marketing research in a marketing environment
By: William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Contributors: Madden, Thomas J.; Firtle, Neil H.
Publisher: Times Mirror/Mosby College Pub.
Published: 1987
Place of publication: St. Louis
Language: eng
Number of pages: 742
Subjects: Marketing research.
Notes: Includes bibliographies and indexes.