Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
By: Wolfgang J. Koschnick.
Publisher: K.G. Saur
Published: 1987
Place of publication: München; New York
Language: ger
Number of pages: 940
Subjects: Marketing -- Dictionaries -- German; Commerce -- Dictionaries -- German; Mass media -- Dictionaries -- German