Crossing the Chasm
Subtitle: Marketing and Selling High-Tech Products to Mainstream Customers
By: Geoffrey A. Moore ; with a foreword by Regis McKenna.
Edition: Rev. ed.
Publisher: HarperBusiness Essentials
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 227
Subjects: Selling -- High technology; High technology -- Marketing; Technological innovations -- Marketing
Notes: Includes index.