Worldwide casebook in marketing management
By: Luiz Moutinho
Publisher: World Scientific
Published: 2015
Place of publication: New Jersey
Language: eng
Number of pages: 926
ISBN-13: 9789814689601; 9789814689632; 9789814689649
Subjects: Marketing; Case studies; Management
Table of contents: title: Introduction to case analysis; title: Consumer behaviour : San Pellegrino (Italy); title: Nintendo WII (Japan); title: Zara (Spain); title: Branding:; title: Lenovo (China); title: Red bull (Austria); title: Singtel (Singapore); title: Marketing communication : Foster's (Australia); title: Google (the US); title: Walkers (the UK); title: Tag-heuer (Switzerland); title: Cirque du soleil (Canada); title: Retailing : Currys (the UK); title: Cold storage (Singapore); title: Marketing programming : Microsoft (the US); title: National Australia Bank (Australia); title: Acer (Taiwan); title: Kerry (Ireland); title: Siemens (Germany); title: ING (Holland); title: Electrolux (Sweden); title: Strategic and global marketing:; title: British Airways (the UK); title: Grundfos (Denmark); title: Petrobras (Brazil); title: Accor (France).