The New Positioning
Subtitle: The Latest on the World's #1 Business Strategy
Edition: 1 edition
Publisher: McGraw-Hill
Published: May 1, 1997
Language: eng
Format: Paperback
Number of pages: 173
ISBN-13: 9780070653283
Subjects: Advertising; Business strategy; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Positioning (Advertising); Advertising & Promotion; Business & Economics / Advertising & Promotion; Management
First sentence: While the mind may be a mystery, we know one thing for certain: it's under attack.