Marketing of services
By: [edited by] James H. Donnelly, William R. George.
Contributors: Donnelly, James H.; George, William R.; American Marketing Association.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, Ill
Language: eng
Number of pages: 244
Subjects: Service industries -- Marketing -- Congresses.
Notes: Includes bibliographical references.