Social media and public relations
Subtitle: eight new practices for the pr professional
By: Deidre Breakenridge
Edition: 1st ed.
Publisher: FT Press
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780132983211
Subjects: Public relations; Social media
Table of contents: title: Introduction: when social media meets pr, communication unites with technology; title: PR practice #1: the PR policymaker; title: New practice #2: The internal collaboration generator; title: New practice #3: The PR technology tester; title: New practice #4: The communications (comms) organizer; title: New practice #5: The pre-crisis doctor; title: New practice #6: The relationship analyzer; title: New practice #7: Reputation task force member; title: New practice #8: master of the metrics; title: Using your new pr practices to become an influencer & change agent; title: The future of pr and social media.