Starch primary readership
Subtitle: a study of the prime magazine comsumers, 1979.
Contributors: Starch INRA Hooper (Firm)
Publisher: Starch Inra Hooper
Published: 1979
Place of publication: Mamaroneck, N.Y
Language: eng
Subjects: Readership surveys -- United States.; Consumers -- United States.; Advertising, Magazine.