Journal of media economics
Publisher: Lawrence Erlbaum Associates
Published: 2001
Place of publication: Mahwah, N.J
Language: eng
Format: [electronic resource]
Number of pages: 196
ISBN-13: 9781410608192
Subjects: Industries; Television broadcasting; Management; Mass media; Service; Economic aspects; BUSINESS & ECONOMICS
Notes: Cover title.

Includes bibliographical references.
Table of contents: title: Introduction: Crossing borders : media management research in a transnational market environment  -- C. Ann Hollifield; title: Competitive strategies in the internationalization of television : CNNI and BBC World in Asia  -- Seema Shikhande; title: Global parents, local partners : a value-chain analysis of collaborative strategies of media firms in India -- Geetika Pathania-Jain.