Ad value
Subtitle: twenty ways advertising works for brands
By: edited by Leslie Butterfield.
Contributors: Butterfield, Leslie, 1952-; Institute of Practitioners in Advertising.
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Boston, MA
Language: eng
Subjects: Advertising -- Brand name products; Brand name products
Notes: Includes bibliographical references and index.
"Published in association with the Institute of Practitioners in Advertising."