Strategic Management of Technology and Innovation
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: October 24, 2003
Language: eng
Format: Hardcover
Number of pages: 1224
ISBN-13: 9780072536959
Subjects: Computer Software Packages; High technology industries; Business & Economics; Technology & Industrial Arts; Textbooks; Business/Economics; Technological innovations; Management; Automation; General; Business & Economics / General; New products
First sentence: A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal with issues of technology and innovation.