The Great American values test
Subtitle: influencing behavior and belief through television
By: Sandra J. Ball-Rokeach, Milton Rokeach, Joel W. Grube.
Contributors: Rokeach, Milton, 1918-; Grube, Joel W.
Publisher: Free Press; Collier Macmillan
Published: 1984
Place of publication: New York; London
Language: eng
Number of pages: 190
Subjects: Communication -- Social aspects -- United States.; Television programs -- Social aspects -- United States.; Influence (Psychology); Social values.; Belief and doubt.
Notes: Includes bibliographical references and index.