Free
Subtitle: how today's smartest businesses profit by giving something for nothing
By: Chris Anderson
Edition: 1st U.S. paperback ed.
Publisher: Hyperion
Published: 2009
Place of publication: New York, N.Y
Language: eng
Number of pages: 282
ISBN-13: 9781401310325
Subjects: Marketing; Success in business; Gratismaterial; Marknadsföring
Description: Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models -- from cover.
Notes: "With a new preface"--Cover.

Includes bibliographical references and index.
Table of contents: title: What is free?; title: Digital free; title: Freeconomics and the free world.