GOING NEGATIVE
Subtitle: How Political Ads Shrink and Polarize the Electorate
Publisher: Free Press
Published: January 1, 1996
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780684822846
Subjects: Advertising industry; Political campaigning & advertising; Public opinion & polls; Politics - Current Events; Mass Communication Media And Politics; U.S. Elections And Voting; Politics / Current Events; United States; Sociology; USA; Government - U.S. Government; Political Process - General; Current Events / General; Advertising, Political; Political campaigns