Simulation techniques in the analysis of marketing strategy
By: [by] Arnold E. Amstutz [and] Henry J. Claycamp.
Contributors: Claycamp, Henry J.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 208-66; Working paper (Sloan School of Management) -- 208-66.
Publisher: M.I.T.
Published: 1966
Place of publication: [Cambridge
Language: eng
Number of pages: 47
Subjects: Marketing -- Management.