Effective leadership in action
Subtitle: health care's focus on accountability
By: [edited by] John K. Wong.
Contributors: Wong, John K.; Academy for Health Services Marketing (American Marketing Association); Symposium on Health Services Marketing (7th : 1987 : San Diego, Calif.)
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: Academy for Health Services Marketing, American Marketing Association
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 159
Subjects: Medical care -- Marketing -- Congresses.; Health services administration -- Congresses.; Leadership -- Congresses.
Notes: Includes bibliographies.
Proceedings of the 7th Annual Symposium on Health Services Marketing, held Mar. 1-4, 1987, San Diego, Calif.