Personal influence
Subtitle: the part played by people in the flow of mass communications
By: by Elihu Katz and Paul F. Lazarsfeld; with a foreword by Elmo Roper.
Contributors: Lazarsfeld, Paul F.; Columbia University. Bureau of Applied Social Research.
Series: Foundations of communications research -- 2
Publisher: Free Press
Published: 1955
Place of publication: Glencoe,Ill
Language: eng
Number of pages: 400
Notes: 'A report of the Bureau of Applied Social Research, Columbia University.