Zheng he ying xiao chuan bo guang gao yu cu xiao
By: Xin pu, zhang hong xia
Publisher: Bei jing ta xue chu ban she
Published: 2013
Place of publication: Bei jing
Language: chi
ISBN-13: 9787301228036
Subjects: Jiao cai; Shi chang ying xiao xue
Other titles: Integrated marketing communication in advertising and promotion
Description: Ben shu qiang diao zheng he ying xiao chuan bo(IMC)Zai ti sheng pin pai zi chan fang mian de zhong yao xing, Han gai IMC xiang mu zhong de guang gao, Cu xiao, Bao zhuang he pin pai zhan lüe, Shou dian chuan bo, Shi chang dao xiang de gong gong guan xi, Kou bei feng ming de chuang zao yi ji shi jian he shan yin dao xiang de zan zhu deng fang mian de nei rong.