New developments and approaches in consumer behaviour research
By: Ingo Balderjahn, Claudia Mennicken, Eric Vernette (eds).
Contributors: Baldermann, Ingo; Mennicken, Claudia.; Vernette, Eric.
Publisher: Schäffer-Poeschel; Macmillan Press Ltd
Published: 1998
Place of publication: Stuttgart; Houndmills; London
Language: eng
Number of pages: 343
Subjects: Consumer behavior -- Research.
Notes: Includes bibliographical references.