The agricultural marketing system
By: V. James Rhodes, Jan L. Dauve, Joseph L. Parcell.
Contributors: Dauve, Jan.; Parcell, Joseph L.
Edition: 6th ed.
Publisher: Holcomb Hathaway
Published: 2007
Place of publication: Scottsdale, Ariz
Language: eng
Number of pages: 372
ISBN-13: 9781890871680
Subjects: Farm produce -- United States -- Marketing.; Agriculture -- Economic aspects -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: Agricultural marketing: an introduction; title: The competitive environment; title: Functions, structure, and alternatives in the agricultural marketing system; title: Price determination: matching quantities supplied and demanded; title: The domestic market: a developed economy; title: The international market; title: Pricing and exchange systems and alternatives within the marketing procurement channel; title: Providing the optimum varieties and qualities; title: Place and time aspects of marketing; title: Understanding and applying hedging using futures, options, and basis; title: Participation and leadership in the marketing procurement channels; title: Marketing by farmer groups: collective action; title: Processor procurement systems; title: Processor marketing; title: Wholesalers, retailers and food service marketing.