An assessment of the effect of competition on advertising intensity
By: Walter J. Primeaux, Jr. ...
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers - University of Illinois at Urbana-Champaign, College of Commerce and Business Administration -- no. 644; Faculty working papers -- no. 644.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1980
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 24
Subjects: Advertising; Competition
Notes: Title page includes summary.

Includes bibliographical references.