Media and communication research methods
Subtitle: an introduction to qualitative and quantitative approaches
By: Arthur Asa Berger.
Publisher: Sage Publications
Published: 2000
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 295
Subjects: Mass media -- Research -- Methodology; Communication -- Research -- Methodology
Notes: Includes bibliographical references (p. 265-268) and indexes.