Key Account Management and Planning
Subtitle: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Publisher: Free Press
Published: September 4, 2001
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780743211888
Subjects: Accounting; Budgeting & financial management; Sales & marketing; Marketing; Sales Management; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - General; Advertising & Promotion; Entrepreneurship; Sales & Selling - Management; Business & Economics / Sales & Selling; Key accounts
First sentence: On August 21, 1998, it was announced that telecommunications supplier Ciena would not be receiving an expected $100 million worth of business from key account AT&amp;T.