Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001)
Contributors: Lynn R. Kahle (Editor); James Warsaw (Editor)
Publisher: International Business Press
Published: February 2003
Language: eng
Format: Hardcover
Number of pages: 114
ISBN-13: 9780789020321
Subjects: Economics, Finance, Business and Industry; Internet; E-Commerce - Internet Marketing; Business / Economics / Finance; Business & Economics; Marketing - Multilevel; Business/Economics; Internet marketing; Electronic commerce; Attitudes; Consumers; European Union countries
First sentence: SUMMARY. In this study, the effects on consumer responses are explored of single-medium and multiple-media campaigns under two levels of consumer's product involvement.