Marketing
Subtitle: an environmental approach
By: [by] John R. Kerr [and] James E. Littlefield.
Contributors: Littlefield, James E., joint author.
Publisher: Prentice-Hall
Published: 1974
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 545
Subjects: Marketing; Marketing -- Social aspects; Marketing -- Case studies
Notes: Includes bibliographies.