City branding
Subtitle: theory and cases
By: edited by Keith Dinnie
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 239
ISBN-13: 9780230241855
Subjects: City promotion; Public relations; Case studies; Branding (Marketing); Municipal government
Notes: Includes bibliographical references and index.
Table of contents: title: Theory.; title: Introduction to the theory of city branding  -- Keith Dinnie; title: Branding the city as an attractive place to live  -- Andrea Insch; title: City branding and inward investment  -- Alan C. Middleton; title: City branding and the tourist gaze  -- Gert-Jan Hospers; title: City brand partnerships  -- Sicco van Gelder; title: City branding and stakeholder engagement  -- John P. Houghton and Andrew Stevens; title: Paradoxes of city branding and societal changes  -- Can-Seng Ooi; title: City branding through food culture : insights from the regional branding level  -- Richard Tellström; title: City branding through new green spaces  -- Jared Braiterman; title: Online city branding -- Magdalena Florek.; title: Cases.; title: Introduction to the practice of city branding  -- Keith Dinnie; title: The city branding of Accra  -- Anthony Ebow Spio; title: The city branding of Ahmedabad  -- Satish K. Nair; title: Athens city branding and the 2004 Olympic Games  -- Maria Fola; title: The city branding of Barcelona : a success story  -- Juan Carlos Belloso; title: Branding Budapest  -- Gyorgy Szondi; title: Chongqing's city branding : the role of graphic design  -- Freeman Lau and Angelica Leung; title: Edinburgh : Scotland's inspiring capital  -- Kenneth Wardrop; title: The Hague, international city of peace and justice : a relational network brand  -- Bengt-Arne B.F. Hulleman and Robert Govers; title: Brand Hong Kong  -- Grace Loo ... [et al.]; title: Kuala Lumpur : searching for the right brand  -- Ghazali Musa and T.C. Melewar; title: Branding Lisbon : defining the scope of the city brand  -- João Ricardo Freire; title: Montevideo city branding  -- Pablo Hartmann; title: Branding New York City : the saga of "I love New York"  -- Peggy R. Bendel; title: Paris as a brand  -- Jean-Noël Kapferer; title: Seoul city branding : the case of Seoul's international brand communication  -- You Kyung Kim and Peter Eung-Pyo Kim; title: The city branding of Sydney  -- Geoff Parmenter; title: Superflat Tokyo : city of secret superlatives  -- Roland Kelts; title: The city branding of Wollongong -- Greg Kerr, Gary Noble, and John Glynn.