Successful SEO and search marketing in a week
By: Nick Smith
Series: In a week; Teach yourself; In a week; Teach yourself books
Publisher: Teach Yourself
Published: 2013
Place of publication: London
Language: eng
Number of pages: 122
ISBN-13: 9781444185942
Subjects: Search engines; Internet searching; Web sites; Marketing; Internet marketing
Description: Smith's goal is to give you a solid grasp of the fundamentals of search engine optimization (SEO) so that you can get your website content found by the search engines, and run paid advertising campaigns, driving visitors to your web pages and ultimating generating revenue.
Table of contents: title: Introduction; title: An introduction to search engines and SEO; title: Keyword research; title: On-page optimization; title: Off-page optimization; title: Getting other traffic sources to your website; title: Pay-per-click traffic: making it work for you; title: Monitoring and managing your progress; title: Surviving in tough times.