Strategic management
Subtitle: formulation, implementation, and control
By: John A. Pearce II, Richard B. Robinson, Jr.
Contributors: Robinson, Richard B. 1947-
Edition: 9th ed.
Publisher: McGraw-Hill
Published: 2005
Place of publication: Boston, Mass
ISBN-13: 9780072890242; 9780071112154
Subjects: Strategic planning.; Planificación estratégica.; Administração estratégica (gerenciamento)