Managed care referral
Subtitle: how to develop a systematic sales approach for building your referral business in today's healthcare environment
By: John F. O'Malley.
Publisher: Irwin Professional Pub.
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 358
Subjects: Medical referral -- United States.; Medical care -- United States -- Marketing.; Managed care plans (Medical care) -- United States.
Notes: Includes bibliographical references and index.