Estrategias de marketing de las empresas de televisión en España
By: Alfonso Sánchez-Tabernero ... [et al.].
Contributors: Sánchez-Tabernero, Alfonso.
Series: Comunicación; Colección Comunicación (Pamplona, Spain)
Publisher: Ediciones Universidad de Navarra
Published: 1997
Place of publication: Pamplona
Language: spa
Number of pages: 293
Subjects: Television broadcasting -- Spain -- Marketing.
Notes: Includes bibliographical references (p. 279-293).