Focus Group Research for Marketers
Subtitle: What Marketers Need to Know About This Popular Research Technique to Use It Safely, Effectively and Wisely
Publisher: Xlibris Corporation
Published: November 2001
Language: eng
Format: Hardcover
Number of pages: 204
ISBN-13: 9781401017071
Subjects: Sales & marketing; Marketing - Research; Business & Economics; Business / Economics / Finance; Business/Economics