Brandchild
Subtitle: remarkable insights into the minds of today's global kids and their relationship with brands
By: Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
Contributors: Seybold, Patricia B.; Millward Brown (Firm).
Edition: Rev. pbk. ed.
Publisher: Kogan Page
Published: 2004
Place of publication: London; Sterling, Va
Language: eng
Number of pages: 321
Subjects: Brand name products; Child consumers; Advertising and children; Marketing research
Notes: Includes bibliographical references and index.