Marketing im mittelständischen Sortimentsbuchhandel
By: Walter Hueber.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2371 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2371 =; European university studies. Series V, Economics and management ;; vol. 2371; Europäische Hochschulschriften.; Bd. 2371.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1998
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 243
Subjects: Books -- Marketing.; Booksellers and bookselling.
Notes: Includes bibliographical references (p. 233-243).
Originally presented as the author's thesis (doctoral)--Technische Universität Ilmenau, 1998.