Why she buys
Subtitle: the new strategy for reaching the world's most powerful consumers
By: Bridget Brennan
Edition: 1st paperback ed.
Publisher: Crown Business
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 306
ISBN-13: 9780307450395
Subjects: Marketing; Consumer behavior; Women consumers
Notes: Originally published in hardcover in 2009.

Includes updated introduction with author's postcript, dated September 2011.

Includes bibliographical references (p. 285-292) and index.
Table of contents: title: Women are females first and consumers second; title: Women are the mother lode : what they didn't teach you in business school; title: Getting to know the locals : a tour of the genders; title: The five global trends driving female consumers; title: Pink is not a strategy : creating products with a female focus; title: Marketing to women : the difference between sex appeal and gender appeal; title: The last three feet : fundamentals of selling to women; title: We have seen the future, and it is female : applying the knowledge to your business; title: The X to Y mencyclopedia : bridging the gender gap, one word at a time.