Marketing models: quantitative applications.
By: Edited by Ralph L. Day [and] Leonard J. Parsons.
Contributors: Parsons, Leonard J., joint author.
Series: The Intext series in marketing
Publisher: Intext Educational Publishers
Published: 1971
Place of publication: Scranton
Language: eng
Number of pages: 693
Subjects: Marketing -- Mathematical models.; Consumer behavior -- Mathematical models.
Notes: Includes bibliographies.