Crisis marketing
Subtitle: when bad things happen to good companies
By: Joe Marconi.
Contributors: American Marketing Association.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1997
Place of publication: Chicago, Ill
Language: eng
Number of pages: 246
Subjects: Marketing.; Marketing -- Case studies.; Crisis management.; Crisis management -- Case studies.
Description: Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing risk. The author, a seasoned pro in crisis marketing and management provides guidelines for identifying what can go wrong; shows how to position your company or business before a crisis happens; explains why you should expect, and be ready for, "the worst"; and tells what to do first in the face of a crisis - and what to do next.

The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.
Notes: Includes bibliographical references (p. 233-237) and index.
"Published in conjunction with the American Marketing Association"--T.p. verso.