Guerrilla marketing for writers
Subtitle: 100 no-cost, low-cost weapons for selling your work
By: Jay Conrad Levinson ... [et al.].
Edition: Expanded 2nd ed.
Publisher: Morgan James
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 289
ISBN-13: 9781600376603
Subjects: Authorship; Marketing
Table of contents: title: Guerrilla marketing : the right idea at the right time. Why you have to be a guerrilla marketer ; An author's guide to an industry on the edge of tomorrow; title: Weapons that make you a guerrilla. The most powerful weapons in your arsenal ; The most powerful weapons for selling your books ; The most powerful weapons inside you ; Weapons that make you a guerrilla; title: Weapons galore to help you sell more. More powerful publicity weapons ; Weapons that prove you're a guerrilla ; Fusion marketing weapons ; Weapons that use technology to help you ; Weapons that involve your books ; Weapons made possible by your ability to write ; Weapons made possible by your ability to enlist allies ; Weapons that deliver free advertising; title: Weapons that are all about you. Weapons that prove you're a pro ; Weapons to make part of your identity ; Weapons for communicating your identity ; Weapons for building your invincible marketing machine ; The great adventure : giving yourself a promotion; title: Appendix 1. The guerrilla marketing weapons for fiction and nonfiction listed in order of importance; title: Appendix 2. How to find the publicist you need; title: Appendix 3. How your networks can help you; title: Appendix 4. Sample media kit; title: Appendix 5. The timeline for a publicity campaign; title: Appendix 6. Writer's Digest publicity questionnaire; title: Appendix 7. The top 100 markets in the United States; title: Appendix 8. Mike's evaluation form.