Culture and positioning as determinants of strategy
Subtitle: personality and the business organization
By: Tony Ellson
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: Basingstoke, Hampshire [England]; New York
Language: eng
Number of pages: 270
Subjects: Marketing -- Management; Corporate culture; Communication in marketing; Customer relations; Target marketing; Market segmentation
Other titles: Personality and the business organization
Notes: Includes bibliographical references (p. 245-263) and index