Die Markentreue im Konsumgüterbereich
By: Hartmut Nolte.
Series: Bochumer wirtschaftswissenschaftliche Studien ;; Nr. 27
Publisher: Brockmeyer
Published: 1976
Place of publication: Bochum
Language: ger
Number of pages: 718
Subjects: Brand name products.; Trademarks.; Motivation research (Marketing)
Notes: Bibliography: p. 687-718.