Membidik pasar Indonesia
Subtitle: segmentasi, targeting, dan positioning
By: Rhenald Kasali.
Edition: Cet. 2.
Publisher: Gramedia Pustaka Utama
Published: 1998
Place of publication: Jakarta
Language: ind
Number of pages: 645
Description: Analysis on monetary crisis, consumer attitudes, marketing segmentation, etc. in Indonesia.
Notes: Includes bibliographical references (p. 613-625) and index.