Casos en "marketing."
By: Seleccionados por: Harper W. Boyd, Jr. [et al.]  International Center for the Advancement of Management Education (ICAME) Escuela para Graduados en Administración de Empresas. Universidad de Stanford, Stanford, California.
Contributors: Stanford University. International Center for the Advancement of Management Education.
Publisher: Addison-Wesley Pub. Co.
Published: 1967
Place of publication: Reading, Mass
Language: spa
Number of pages: 358
Subjects: Marketing -- Case studies.
Genres: Case studies.