The effect of manufacturer advertising on consumer prices
Subtitle: a managerial overview
By: by Mark S. Albion and Paul W. Farris.
Contributors: Farris, Paul.
Series: Report / Marketing Science Institute ;; no. 82-108; Report (Marketing Science Institute) ;; no. 82-108.
Publisher: Marketing Science Institute
Published: 1982
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 16
Subjects: Advertising.; Prices.
Notes: Includes bibliographical references.
"September 1982."