Industrial market segmentation
Subtitle: a nested approach
By: by Thomas V. Bonoma and Benson P. Shapiro
Contributors: Shapiro, Benson P.
Publisher: Marketing Science Institute
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 120
Subjects: Market segmentation; Industrial marketing
Notes: "February 1983."

Report No. 83-100.

Bibliography: p. 115-119.