Psychological processes and advertising effects
Subtitle: theory, research, and applications
By: edited by Linda F. Alwitt and Andrew A. Mitchell.
Contributors: Alwitt, Linda F.; Mitchell, Andrew A., 1939-; Conference on Advertising and Consumer Psychology (2nd : 1983 : Chicago, Ill.)
Publisher: L. Erlbaum Associates
Published: 1985
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 305
Subjects: Advertising -- Psychological aspects
Notes: Includes bibliographies and indexes.
Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983.