Essentials of marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome
Edition: 12th ed.
Publisher: McGraw-Hill/Irwin
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 691
ISBN-13: 9780073404813
Subjects: Marketing
Notes: Includes bibliographical references and indexes.