Personalmanagement als Instrument zur Markenbildung im Privatkundengeschäft von Kreditinstituten
Subtitle: eine kausalanalytische Betrachtung
By: Christian Schmeichel.
Series: Strategie- und Informationsmanagement -- Bd. 18
Publisher: R. Hampp
Published: 2005
Place of publication: München
Language: ger
Number of pages: 359
Subjects: Bank marketing -- Germany; Personnel management -- Germany; Free enterprise -- Germany
Notes: Originally presented as the author's thesis (doctoral)--Universität des Saarbrücken.

Includes bibliographical references (p. xlv-lxx).