The long term impact of promotion and advertising on brand choice and competition
By: Carl Mela
Published: 1994
Language: eng
Number of pages: 174
Notes: Department: Business.

Thesis (Ph. D.)--Columbia University, 1994.

Includes bibliographical references (leaves 112-120).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1994. 1 microfilm reel ; 35 mm. 94-21380.