Segmentation Strategies for Hospitality Managers
Subtitle: Target Marketing for Competitive Advantage (Haworth Series in Segmented, Targeted, and Customized Market)
Publisher: Haworth Press
Published: January 1, 2007
Language: eng
Format: Hardcover
Number of pages: 236
ISBN-13: 9780789022165
Subjects: Hospitality industry; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Industries - Hospitality, Travel & Tourism; Market segmentation; Marketing