Conflict policy and advertising agency-client relations
Subtitle: the problem of competing clients sharing a common agency
By: Alvin J. Silk
Series: Foundations and trends in marketing -- vol. 6, issue 2, 2011
Publisher: Now Publishers
Published: 2012
Place of publication: Hanover, MA
Language: eng
Number of pages: 91
ISBN-13: 9781601986054; 9781601986047
Subjects: Advertising; Conflict of interests; Conflits d'intérêts; BUSINESS & ECONOMICS; Advertising & Promotion
Notes: Includes bibliographical references.
Table of contents: title: ""Contents""; ""Introduction""; ""Conflicts of Interest in Professional Services""; ""Conceptual Framework""; ""Safeguard Policies""; ""Historical Background""; ""Evolution of the Norm of Exclusivity in the U.S.""; ""The Japanese ``Split Account System'': An Alternative to Exclusivity""; ""Industry Growth, Structural Change and the Rise of Holding Companies""; ""Complex Conflicts""; ""Divergent Perspectives of Agencies and Clients""; ""Taxonomy of Agency; title: Client Conflicts""; ""Designing Policies for Complex Conflicts""; ""Policy Guidelines""; ""Types of Safeguards""; title: ""Hybrid Conflict Policies: Adaptive Split Assignments with Safeguards""""Resolving Complex Agency; title: Client Conflicts""; ""Safeguards and Contracts""; ""Threats to Confidentiality""; ""Internal Agency Organizational and Locational Barriers""; ""Mobility Barriers""; ""Economic Analysis of Agency-Client Conflicts of Interest""; ""Event Studies of the Effect of Changing Agencies""; ""Concentration Levels and the Size Structure of the U.S. Advertising and Marketing Services Industry""; ""Exclusivity as an Institutional Mobility Barrier: Diversification by Agencies and Holding Companies""; title: ""Oligopolistic Rivalry and Advertiser's Choice of Exclusive vs. Shared Agency""""Directions for Further Research""; ""Conclusion""; ""References""