International marketing strategy
Subtitle: analysis, development, and implementation
By: Isobel Doole and Robin Lowe
Contributors: Lowe, Robin, 1945-
Edition: 3rd ed
Publisher: Thomson Learning; Cengage Learning Business Press
Published: 2001
Place of publication: London
Language: eng
Number of pages: 453
Subjects: Export marketing -- Management; Export marketing -- Management -- Case studies
Genres: Case studies
Notes: Previous ed.: London: International Thomson Business, 1999

First ed. written by Chris Phillips, Isobel Doole, and Robin Lowe: Routledge, 1994

Includes bibliographical references and index