Moment of truth
Subtitle: redefining the CEO's brand management agenda
By: Andreas Bauer ... [et al.].
Contributors: Bauer, Andreas.
Publisher: Palgrave Macmillan
Published: 2006
Place of publication: Houndmills, Basingstoke, Hampshire; New York, N.Y
Language: eng
Number of pages: 174
Subjects: Product management.; Brand name products -- Management.; Chief executive officers.
Notes: Includes bibliographical references and index.