A marketing communications and physical distribution system to provide the Midwest with coastal fish
By: Donald F. Mulvihill, Leonard J. Konopa.
Contributors: Konopa, Leonard Jesse, 1923-; United States. National Oceanic and Atmospheric Administration. Office of Sea Grant.
Series: Institute for 21st Century Business series -- no. 8.
Publisher: Kent State University, Graduate School of Business Administration, Center for Business and Economic Research, Institute for 21st Century Business
Published: 1974
Place of publication: Kent, Ohio
Language: eng
Number of pages: 72
Subjects: Fishery products -- Pacific Coast (U.S.) -- Marketing.
Notes: "... sponsored by NOAA Office of Sea Grant, Department of Commerce, under Grant #2-35364."--t.p. verso.

Includes bibliographical references (p. 71-72).