The customer's relative importance in the design, development and implementation of new services
Subtitle: an empirical investigation
By: Frederic Jallat, Bernard Pras, Christian Dussart.
Contributors: Pras, Bernard.; Dussart, Christian.; European Institute for Advanced Studiesin Management.
Series: Working papers (European Institute for Advanced Studies in Management) -- no.92-11
Publisher: European Institute for Advanced Studies in Management
Published: 1992
Place of publication: Brussels
Language: eng
Number of pages: 13
Subjects: Service industries.; Organizational effectiveness.; Customer relations.
Notes: Includes bibliographical references.