The marketing toolkit
Subtitle: bite-sized wisdom, perfect for busy people who would sooner be succeeding, not reading--
By: Jeff Della Mura
Edition: 1st ed.
Publisher: How To Books
Published: 2009
Place of publication: Oxford, U.K
Language: eng
Format: [electronic resource] :
Number of pages: 166
ISBN-13: 9781848033214
Subjects: Marketing; Distribution; Handbooks, manuals; BUSINESS & ECONOMICS; General
Other titles: Marketing tool kit
Description: After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.
Notes: Title from PDF title page (viewed Mar. 31, 2009).

Includes index.
Table of contents: title: The ten fundamentals of marketing; title: The stepping-stones to success; title: Setting your house in order; title: Sales and communication nuggets; title: Making the best use of the (well) written word; title: Popular marketing media and options; title: Tools, tips and time-savers; title: The point of it all : profitable customers.