Cases in strategic marketing management
Subtitle: an integrated approach
By: William J. McDonald.
Publisher: Prentice Hall
Published: 1998
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 352
Subjects: Marketing -- Management -- Case studies.; Marketing -- Decision making -- Case studies.; Marketing -- Management -- Computer programs.; Marketing -- Decision making -- Computer programs.
Genres: Case studies.
Notes: Includes bibliographical references and index.