The 1996 Presidential Campaign
Subtitle: A Communication Perspective (Praeger Series in Political Communication)
Publisher: Praeger Publishers
Published: February 28, 1998
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780275956813
Subjects: Communication Studies; Elections & referenda; Media, information & communication industries; c 1990 to c 2000; Mass Communication Media And Politics; U.S. Presidential Elections; Political Science; Politics / Current Events; Politics/International Relations; USA; Communication; Political Process - General; Political Process - Political Parties; Language Arts & Disciplines / Communication; Political Process - Elections; 1996; Communication in politics; Election; Political campaigns; Presidents; United States
First sentence: Campaigns, from a communication perspective, are exercises in the creation, recreation, and transmission of "significant symbols."