The structure of consumer attitudes
Subtitle: the use of attribute possession and importance scores
By: [By] Joel B. Cohen and Michael Houston
Contributors: Houston, Michael
Series: BEBR faculty working paper -- no. 2
Publisher: College of Commerce and Business Administration, Univ. of Illinois
Published: 1971
Place of publication: Urbana-Champaign
Language: eng
Number of pages: 36
Notes: "This is a slightly modified version of a paper presented at the workshop "Attitude Research and Consumer Behavior," held at the University of Illinois, December 1970."