Building a market
Subtitle: the rise of the home improvement industry, 1914-1960
By: Richard Harris
Series: Historical studies of urban America; Historical studies of urban America
Publisher: The University of Chicago Press
Published: 2012
Place of publication: Chicago
Language: eng
ISBN-13: 9780226317663
Copyright date: 2012
Subjects: Construction industry; Maintenance and repair; History; Remodeling; Dwellings; Building materials industry
Notes: Includes bibliographical references and index.
Table of contents: title: Origins; title: The foundation of home ownership; title: An industry unready to improve; title: The realm of the retailer; title: The birth of the home improvement store; title: Crisis, 1927 - 1945; title: A perfect storm for the building industry; title: Manufacturers save the retailer; title: The state makes credit; title: Resolution, 1945 - 1960; title: Mr. and Mrs. Builder; title: Help for the amateur; title: The improvement business coalesces; title: A zelig of the American cultural economy.