PROMAR, the new product marketing game
By: by Richard E. Zeller and Lawrence A. Brown and C. Samuel Craig.
Contributors: Craig, C. Samuel.; Brown, Lawrence A., 1935-; Ohio State University. Dept. of Geography.
Series: Studies in the diffusion of innovation : discussion paper -- no. 41
Publisher: Dept. of Geography, Ohio State University
Place of publication: Columbus
Number of pages: 150
Subjects: Decision making -- Mathematical models.; Game theory.; Diffusion of innovations -- Mathematical models.
Notes: Includes bibliographical references.