Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego
By: Radosław Baran, Beata Marciniak, Teresa Taranko
Contributors: Marciniak, Beata (Economist), author; Taranko, Teresa, author
Edition: Wydanie 1.
Publisher: Oficyna Wydawnicza SGH
Published: 2017
Place of publication: Warszawa
Language: pol
Number of pages: 220
ISBN-13: 9788380301702
Subjects: Brand choice; Ethnocentrism
Notes: Includes bibliographical references (pages [207]-211).