Fundamentals of Advertising, Second Edition
Edition: 2 edition
Publisher: Butterworth-Heinemann
Published: June 5, 1999
Language: eng
Format: Audio cassette
Number of pages: 384
ISBN-13: 9780750615624
Subjects: Advertising; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - General; Advertising & Promotion; Business & Economics / Sales & Selling
First sentence: As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way.