Business to Business Direct Marketing
Subtitle: Proven Direct Response Methods to Generate More Leads and Sales
Publisher: NTC Business Books
Published: September 1992
Language: eng
Format: Hardcover
Number of pages: 267
ISBN-13: 9780844234724
Subjects: Sales & marketing; Marketing - Multilevel; Business / Economics / Finance; Business/Economics; Industrial Marketing
First sentence: This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers.