Story-based selling
Subtitle: create, connect, and close
By: Jeff Bloomfield
Edition: First edition.
Publisher: SelectBooks, Inc.
Published: 2014
Place of publication: New York
Language: eng
Number of pages: 135
ISBN-13: 9781590792506
Subjects: Interpersonal communication; Selling; Storytelling; Psychological aspects
Description: "Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others. He teaches techniques, based on neuroscience studies of communication, to create engaging stories that break down barriers of mistrust and enable productive interactions with customers"--
Notes: Includes bibliographical references (page 133).