Sémiotique, marketing et communication
Subtitle: sous les signes, les stratégies
By: Jean-Marie Floch ; préface de Christian Pinson.
Edition: 1re éd.
Series: Formes sémiotiques,
Publisher: Presses universitaires de France
Published: 1990
Place of publication: Paris
Language: fre
Number of pages: 233
Subjects: Communication in marketing -- France.; Semiotics -- France.
Notes: Includes bibliographical references (p. [227]-228) and indexes.