Cotton's Renaissance
Subtitle:  A Study in Market Innovation
Edition: 1st edition
Publisher: Cambridge University Press
Published: September 15, 2001
Language: eng
Format: Hardcover
Number of pages: 346
ISBN-13: 9780521808279
Subjects: American history: from c 1900 -; Business & Management; Economic history; Manufacturing industries; 20th century; History; Cotton farmers; Business / Economics / Finance; United States - General; History: American; North America; Industries - General; Cotton trade--United States--History; History / United States / General; Cotton; Cotton trade; Economic aspects; United States
First sentence: Combine natural resources, financial capital, human talent, and energy - so that the end product is worth more than the sum of the inputs - and an economic "good" is what you get.
Description: This is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.