Why Smart Companies Do Dumb Things
Subtitle: Avoiding Eight Common Mistakes in New Product Development
Publisher: Prometheus Books
Published: December 6, 2007
Language: eng
Format: Hardcover
Number of pages: 357
ISBN-13: 9781591025689
Subjects: Research & development management; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Marketing - General; Management - General; New products