The strategic role of supermarket buyer intermediaries in new product selection
Subtitle: implications for systemwide efficiency
By: Edward W. McLaughlin, Vithala R. Rao.
Contributors: Rao, Vithala R.; New York State College of Agriculture and Life Sciences. Dept. of Agricultural Economics
Series: Working papers in agricultural economics -- 89-7
Publisher: Dept. of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
Published: 1989
Place of publication: Ithaca, N.Y
Language: eng
Format: Microfiche
Number of pages: 37
Subjects: New products -- United States.; Consumer behavior -- United States.; Food industry and trade -- United States.; Marketing -- United States.
Notes: Cover title.

Includes bibliographical references (p. 33-36).

Microfiche. [Albany, N.Y.] : New York State Library, [1990]. 1 microfiche.