An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities
By: by Mary C. Kennedy
Published: 1985
Language: eng
Format: Microform
Number of pages: 68
Subjects: College sports -- Organization and administration; Sports -- Public relations
Notes: Thesis (M.S.)--Pennsylvania State University, 1984

Bibliography: leaves 59-60

Microfiche. Eugene : Microform Publications, College of Human Development and Performance, University of Oregon, 1985. 1 microfiche : negative ; 11 x 15 cm