The myth makers
Subtitle: how advertisers apply the power of classic myths and symbols to create modern day legends
By: Sal Randazzo.
Publisher: Probus Pub. Co.
Published: 1995
Place of publication: Chicago, Ill
Language: eng
Number of pages: 289
Subjects: Advertising -- Psychological aspects.; Advertising -- Social aspects.; Symbolism in advertising.; Brand name products.
Other titles: Mythmakers
Notes: Includes bibliographical references (p. 269-273) and index.
Originally published as: Mythmaking on Madison Avenue, c1993.