The Ethical problems of modern advertising.
Contributors: William A. Vawter Foundation on Business Ethics.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 134
Subjects: Advertising -- Addresses, essays, lectures; Business ethics -- Addresses, essays, lectures
Notes: Includes bibliographical references.
Reprint of the ed. published by Ronald Press Co., New York.
Lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce.
Table of contents: title: Custis, V. The place of ethics in the field of advertising.; title: Butler, R. S. What the advertiser owes the public; title: Calkins, E. E. The ethics of agency practice.; title: Weld, L. D. H. Honesty in fact finding.; title: Chase, S. The ethics of advertising as viewed by the consumer.; title: Greene, E. L. Promoting and maintaining ethical standards in advertising.