Resource allocation in tourism marketing
By: [by] Philip Heneghan in co-operation with Board Failte, Irish Tourist Board and the University of Dublin.
Contributors: Irish Tourist Board.; Trinity College (Dublin, Ireland)
Publisher: Tourism International Press
Published: 1976
Place of publication: London
Language: eng
Number of pages: 64
Subjects: Tourism -- Ireland.; Marketing -- Ireland -- Management.
Notes: Includes bibliographical references.
A revision of the author's thesis, University of Dublin.