Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
Edition: 3 edition
Publisher: South-Western College Pub
Published: January 5, 2004
Language: eng
Format: Hardcover
Number of pages: 640
ISBN-13: 9780324200447
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing