Market-based assets and shareholder value
Subtitle: a framework for analysis
By: Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey
Contributors: Shervani, Tasadduq A; Fahey, Liam, 1951-; Marketing Science Institute
Series: Report -- no. 97-119; Report (Marketing Science Institute) -- no. 97-119
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 45
Subjects: Marketing -- Management; Marketing -- Planning; Strategic planning
Notes: "November 1997."

"Working paper."

Includes bibliographical references (p. 39-45)