The focus group research handbook
By: Holly Edmunds.
Contributors: American Marketing Association.
Publisher: NTC Business Books
Published: 1999
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 276
Subjects: Focused group interviewing -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: At head of title: American Marketing Association.

Includes index.