business of intellectual property
By: Christopher M. Arena, Eduardo M. Carreras.
Contributors: Carreras, Eduardo M.
Publisher: Oxford University Press
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780195338386
Subjects: Intellectual property -- Economic aspects -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Short stories; title: The intellectual property economy; title: Information assets; title: Using information assets to create value : creativity, invention, and innovation; title: Attaching intellectual proerty to information assets; title: Strategic implications for business; title: Strategic considerations in innovation; title: Linking innovation, business, and intellectual property; title: Elemements of intellectual property strategies from successful; title: The value extraction points-understanding the business model and the value chain; title: Extractnig value from intellectual property; title: Developing a value creation intellectual property strategy; title: Implementing the value focused strategy-a model intellectual property program; title: Acquiring information assets; title: Protecting intellectual property; title: Extracting value from IP; title: Managing the program; title: International strategies.