Market share, profitability and business strategy
By: by Robert D. Buzzell, Bradley T. Gale and Ralph G.M. Sultan
Contributors: Gale, Bradley T., author; Sultan, Ralph G. M., author
Series: Marketing Science Institute. Working paper; Report (Marketing Science Institute) -- no.P-21.
Publisher: [Marketing Science Institute]
Published: 1974
Place of publication: [Cambridge, Mass.]
Language: eng
Number of pages: 28
Subjects: Marketing research; Marketing; Profit
Notes: On cover: Preliminary research report.

Includes bibliographical references.