Gabay's Copywriting Compendium
Publisher: Butterworth-Heinemann; Elsevier
Published: June 10, 2005
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9780750664028
Subjects: Advertising; Writing skills; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Economics / Marketing / General
First sentence: The other day I was looking through some files and came across a definition of a copywriter which I wrote for the Chartered Institute of Marketing.