A stochastic response model with application to brand choice.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- no. 238-67; Working paper (Sloan School of Management) -- 238-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge
Language: eng
Number of pages: 42
Subjects: Brand choice -- Mathematical models.