A guide for retail advertising and selling
Subtitle: comprising a guide and references to fair practice standards and definitions for retail advertising and selling, with dictionary index of trade terms, standards, descriptions, etc...
By: Compiled and edited by Advertising Standards Committee of Association of Better Business Bureaus, E. W. Gallagher, chairman, Kenneth Hood and others.
Edition: 4th ed., rev.
Published: 1950
Place of publication: New York
Language: eng
Number of pages: 180
Subjects: Advertising -- United States.; Advertising laws -- United States.