E-Commerce: a Platform for Integrated Marketing
Subtitle: A Case Study on U.S. Retailing (Markt Kommunikation Innovation)
Contributors: Inga Schmidt (Editor); Thomas Doebler (Editor)
Publisher: Lit Verlag
Published: August 1, 2000
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9783825846619
Subjects: Business & Management; Distributive industries; Internet; Merchandising; Business & Economics; Business / Economics / Finance; Business/Economics; Electronic Commerce; Marketing - General; Business & Economics / Economics / General