Markenführung von innen nach aussen
Subtitle: zur Rolle der internen Kommunikation als Werttreiber für Marken
By: Monika Hubbard.
Edition: 1. Aufl.
Series: Organisationskommunikation
Publisher: VS Verlag für Sozialwissenschaften
Published: 2004
Place of publication: Wiesbaden
Language: ger
Number of pages: 339
Subjects: Branding (Marketing); Advertising -- Brand name products.; Communication in organizations.
Notes: Originally presented as the author's thesis (doctoral)--Universität, Hohenheim, 2004.

Includes bibliographical references (p. [284]-296).