Further beyond conjoint measurement
Subtitle: toward a comparison of methods
By: Philippe Cattin and Dick R. Wittink.
Contributors: Wittink, Dick R.
Series: Research paper -- no. 323; Research paper (Stanford University. Graduate School of Business) -- no. 323.
Publisher: Graduate School of Business, Stanford University
Published: 1976
Place of publication: [Stanford]
Language: eng
Number of pages: 17
Subjects: Consumers' preferences -- Statistical methods.; Marketing research -- Statistical methods.
Notes: Includes bibliographical references (leaf [14]).