Entrepreneur magazine's ultimate guide to pay-per-click advertising
Subtitle: join the top 3% capturing sales from search advertising--and outsmart 97% of the competition
By: Richard Stokes
Publisher: Entrepreneur Press
Published: 2010
Place of publication: [Irvine, Calif.]
Language: eng
Number of pages: 324
ISBN-13: 9781599183633
Other titles: Ultimate guide to pay-per-click advertising; Entrepreneur (Santa Monica, Calif.)
Notes: Includes index.
Table of contents: title: Pay-per-click requires a solid foundation; title: Your marketing will fail without tracking; title: Installing tracking on your website; title: Using your analytics software; title: Use traffic maps to get to your destination; title: Your primary goal as an Internet marketer; title: Optimizing the length of your sales funnels; title: Crash course in conversion optimization; title: How to split-test your site; title: Is pay-per-click advertising for you?; title: What if you already have a great SEO campaign?; title: 3% of advertisers dominate pay-per-click; title: The water is always rising in search; title: The $100 bidding myth; title: The little-known metric that can increase your search traffic by 400%; title: Clickthrough rates explained; title: The ever-changing CPC formula; title: Quality score explained; title: Put the competition to work for you; title: The foundation of search marketing : the visitor intention model; title: Building your keyword list; title: Planning and structuring your campaign; title: Cut campaign waste with keyword matching; title: Create your ad groups; title: Monitoring your campaign performance; title: Don't starve your campaign; title: Setting your keyword bids; title: Drag visitors to your site with killer ad copy; title: The world's best affiliate ads; title: Don't blindly trust the search engines; title: Open all night (day-parting); title: Tying it all together.