Lovemarks
Subtitle: the future beyond brands
By: by Kevin Roberts ; foreword by A.G. Lafley.
Edition: 1st ed.
Publisher: PowerHouse Books
Published: 2005
Place of publication: New York, NY
Language: eng
Number of pages: 245
Subjects: Brand name products -- Marketing.; Brand name products -- Forecasting.; Advertising -- Brand name products.; Trademarks.
Notes: "New expanded edition with new chapter on shopping: diamonds in the mine"--t.p.
Includes index.