Transnational audiences
Subtitle: media reception on a global scale
By: Adrian Athique
Publisher: Polity Press
Published: 2016
Place of publication: Cambridge, UK; Malden, MA
Language: eng
Number of pages: 213
ISBN-13: 9780745670218; 9780745670225
Subjects: Mass media and globalization; Transnationalism; Mass media and culture
Description: "In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications."--Back cover.
Notes: Includes bibliographical references and index.