Building customer partnerships as a competitive weapon?
Subtitle: the right choice for globalising competition?
By: by A. De Meyer, H. Katayama and J.S. Kim.
Contributors: Katayama, H.; Kim, J. S.; INSEAD.
Series: Working papers -- 96/94/TM
Publisher: INSEAD
Published: 1996
Place of publication: Fontainebleau
Language: eng