Successful High Tech Product Introduction
Edition: 1st edition
Publisher: Artech House Publishers; Artech House
Published: December 1, 2001
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9781580532891
Subjects: Research & development management; Sales & marketing; Marketing - Product Management; Engineering Management; Product Engineering; Technology; Business / Economics / Finance; Science/Mathematics; Entrepreneurship; Internet - General; Engineering - General; Manufacturing
First sentence: Having worked for both excellent companies and poorly run organizations, I have experienced, first hand, the effects that a well-run test group can have on business success.