Hispanic market handbook
Subtitle: a definitive source for reaching this lucrative segment of American consumers
By: M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.
Contributors: Seoane, Marta H.
Publisher: Gale Research
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 488
Subjects: Hispanic American consumers -- Handbooks, manuals, etc; Marketing research -- United States -- Handbooks, manuals, etc; Marketing -- United States -- Handbooks, manuals, etc
Notes: Includes bibliographical references and index.