Mass persuasion
Subtitle: the social psychology of a war bond drive
By: by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis.
Publisher: Greenwood Press
Published: 1971
Place of publication: Westport, Conn
Language: eng
Number of pages: 210
Subjects: Smith, Kate, 1907-1986.; Persuasion (Psychology); Bonds -- United States.
Notes: Includes bibliographical references.
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943.