Becoming more market oriented
Subtitle: an exploratory study of the programmatic and market-back approaches
By: John C. Narver, Stanley F. Slater.
Contributors: Slater, Stanley F.; Marketing ScienceInstitute.
Series: Report / Marketing Science Institute -- no.91-128; Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng