Measuring the cumulative effects of advertising
Subtitle: a reappraisal
By: Darral G. Clarke and John M. McCann
Contributors: McCann, John M.; Harvard University. Graduate School of Business Administration. Division of Research
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 73-2; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 73-2.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1973
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 26