Creating Global Opportunities
Subtitle: Maersk Line in Containerisation 1973-2013
Publisher: Cambridge University Press
Published: 2014
Language: eng
Number of pages: 469
ISBN-13: 9781107037816
Subjects: Shipping, europe; Unitized cargo systems; Containerization
Description: Today's trade is global. A company can choose to have its headquarters in one part of the world, its production facilities in another and sell its brands in all markets. Since the first sea-borne container transport took place in 1956, the shipping industry has been one of the main facilitators of the globalisation of trade. This book traces the rise to prominence of Maersk Line - the world's leading container operator - and the internal decision-making processes that lay behind the firm's extraordinary expansion between 1973 and 2013. With unprecedented access to company archives, interviews with current and former employees, and extensive statistical information provided by The Economist Intelligence Unit, Containerisation International and Lloyd's Register, this is a valuable resource for students of logistics, shipping or international business. This first inside account of the challenges of building a global business will also appeal to industry specialists and the general business reader. This is the first inside account of Maersk Line's progression to industry leader in the development of containerised shipping This book draws on extensive, unpublished material from company archives and interviews with industry experts, including former and current employees. This book provides authoritative third-party data on global trends.