Entertainment marketing & communication
Subtitle: selling branded performance, people, and places
By: Shay Sayre.
Publisher: Pearson/Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 489
ISBN-13: 9780131986220
Subjects: Leisure industry -- United States -- Marketing; Performing arts -- United States -- Marketing; Entertainment events -- United States -- Marketing; Amusements -- United States -- Marketing; Tourism -- United States -- Marketing; Recreation -- United States -- Marketing; Consumer behavior -- United States; Communication in marketing -- United States
Other titles: Entertainment marketing and communication
Notes: Includes bibliographical references and index.