Discrete choice experiments in marketing
Subtitle: use of priors in efficient choice designs and their application to individual preference measurement
By: Klaus Zwerina.
Series: Contributions to management science
Publisher: Physica-Verlag; Physica
Published: 1997
Place of publication: Heidelberg; New York
Language: eng
Number of pages: 186
Subjects: Consumers' preferences; Choice (Economic theory)
Notes: Includes bibliographical references (p. ).
"With 8 figures and 12 tables."