When Sparks Fly
Subtitle: Igniting Creativity in Groups
Publisher: Harvard Business School Press
Published: August 1999
Language: eng
Format: Hardcover
Number of pages: 242
ISBN-13: 9780875848655
Subjects: Personnel & human resources management; Teams in the workplace; Decision Making & Problem Solving; Communication In Groups; Organization Development; Business & Economics; Business / Economics / Finance; Social groups; Business/Economics; Entrepreneurship; Management - General; Creative ability in business
First sentence: Jeri Davis, vice president of R&amp;D for the company, glanced around the room.
Description: "Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking.

The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--BOOK JACKET.