Creating market insight
Subtitle: how firms create value from market understanding
By: Brian D Smith,  Paul G. Raspin.
Contributors: Raspin, Paul G.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Chichester, West Sussex, England; Hoboken, N.J
Language: eng
ISBN-13: 9780470986530
Subjects: Marketing -- Management; Marketing -- Planning; Problem solving; Organizational effectiveness
Notes: Includes bibliographical references and index.