ESOMAR/MERF/IAA Conference on Challenges and Opportunities for Research in the Middle East
Subtitle: Dubai (UAE), 22nd-24th January 1994.
Contributors: ESOMAR.; Middle East Research Forum.; International Advertising Association (1950- )
Publisher: Esomar
Published: 1994
Place of publication: Amsterdam
Language: eng
Number of pages: 318
Subjects: Marketing research -- Middle East -- Congresses.; Advertising -- Middle East -- Congresses.; Middle East -- Economic conditions -- 1979- -- Congresses.
Genres: Congresses.
Other titles: Challenges and Opportunities for Research in the Middle East; ESOMAR/MERF/IAA Conference
Notes: Includes bibliographical references.
"Published by E.S.O.M.A.R. with the co-operation of Middle East Research Forum (M.E.R.F.), the UAE Chapter of the International Advertising Association (I.A.A.)"--T.p. verso.