Managing customer relationships
By: prepared by Simon Walls and Debra L. Zahay
Contributors: Walls, Simon; Zahay, Debra L; Marketing Science Institute. Conference; Marketing Science Institute
Series: Report -- no. 00-107; Report (Marketing Science Institute) -- no. 00-107
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 32
Subjects: Customer relations -- Congresses; Customer services -- Congresses; Consumer satisfaction -- Congresses
Genres: Congresses
Notes: "This report summarizes the proceedings of the Marketing Science Institute conference on 'Managing Customer Relationships' held on March 2-3, 2000, in Charleston, S.C."--P. 3

"Conference summary."

"Working paper series."