Vergleichende Werbung in der Schweiz, den USA und der EG in Zivilrecht, Werbe- und Medienkodizes
By: vorgelegt von Sibylle M. Wirth.
Series: Schweizer Schriften zum Handels- und Wirtschaftsrecht ;; Bd. 152
Publisher: Schulthess
Published: 1993
Place of publication: Zürich
Language: ger
Number of pages: 258
Subjects: Comparison advertising -- Switzerland.; Comparison advertising -- United States.; Comparison advertising -- European Union countries.; Comparison advertising -- Law and legislation -- Switzerland.; Comparison advertising -- Law and legislation -- United States.; Comparison advertising -- Law and legislation -- European Union countries.; Publicité comparative -- Suisse.; Publicité comparative -- Etats-Unis.; Publicité comparative -- Pays de la Cee.
Notes: Thesis (doctoral)--Universität Zürich.
Includes bibliographical references (p. xx-xxiii).