Market rebels
Subtitle: how activists make or break radical innovations
By: Hayagreeva Rao.
Publisher: Princeton University Press
Published: 2009
Place of publication: Princeton
Language: eng
Number of pages: 205
ISBN-13: 9780691134567
Subjects: Social movements; Social action; Social change; Capitalism -- Social aspects
Description: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
Notes: Includes bibliographical references and index.
Table of contents: title: From the invisible hand to joined hands; title: "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America; title: Evange-ale-ists and the renaissance of microbrewing; title: The French revolution : collective action and the Nouvelle cuisine innovation; title: Show me the money : shareholder activism and investor rights; title: Chain reaction : the enactment and repeal of anti[n-]chain store laws; title: Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization; title: From exit to voice : advice for activists.