Marketing
Subtitle: de essentie
By: Philip Kotler, Gary Armstrong ; Nederlandse bew.: Ton Borchert, Paul van der Hoek ; [vert. uit het Engels: Tijmen Roozenboom]
Contributors: Armstrong, Gary., joint author; Borchert, Ton; Roozenboom, Tijmen
Publisher: Pearson Education
Published: 2006
Place of publication: Amsterdam
Language: dut
Number of pages: 305
ISBN-13: 9789043010580
Subjects: Marketing; Marketingplan
Other titles: Marketing, de essentie
Notes: Met index, lit. opg.