Uncopyable
Subtitle: how to create an unfair advantage over your competition
By: Steve Miller
Publisher: Advantage
Published: 2017
Language: eng
Number of pages: 138
ISBN-13: 9781599327877
Subjects: Organizational effectiveness; Consumer satisfaction; Competition; Strategic planning
Description: Argues that new advantage isn't found by going "outside the box"--you must build your own box.
Notes: Includes bibliographical references.
Table of contents: title: The uncopyable foundation; title: The uncopyable system (what you will learn in this book); title: The Marketing Diamond (TM); title: The three uncopyable strategies; title: Uncopyable branding; title: Uncopyable innovation: Stealing Genius (TM); title: Uncopyable experience; title: Uncopyable tools and rules; title: Creating rock stars; title: Breakthrough referrals; title: The rules; title: Let's wrap this up.