Start small, finish big
Subtitle: fifteen key lessons to start-- and run-- your own successful business
By: Fred DeLuca ; with John P. Hayes
Contributors: Hayes, John Phillip, 1949-
Published: 2012
Language: eng
Number of pages: 329
ISBN-13: 9781627040020
Subjects: Entrepreneurship; New business enterprises; Self-employed
Description: The founder of the Subway sandwich shop franchise draws on his own experience to present fifteen important steps to becoming a successful entrepreneur, offering helpful advice and key business strategies.
Notes: Originally published: New York : Warner Books, 2000.

Includes index.
Table of contents: title: Fred DeLuca's fifteen key lessons to start; title: and run; title: your own successful business; title: It's an entrepreneur's world; title: The fifteen key lessons; title: My story; title: Start small; title: Earn a few pennies; title: Begin with an idea; title: Think like a visionary; title: Keep the faith; title: Ready, fire, aim!; title: Profit or perish; title: Be positive; title: Continuously improve your business; title: Believe in your people; title: Never run out of money. Borrow before you need to; title: Attract new customers every day; title: Be persistent : don't give up; title: Build a brand name; title: Opportunity waits for no one; title: Take the first bold step.