Marketing operations
By: Mike Worsam.
Contributors: Chartered Institute of Marketing.
Series: The Marketing series.; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford; Boston
Language: eng
Number of pages: 381
Subjects: Marketing.
Notes: Includes bibliographical references (p 378) and index.
"Published on behalf of the Chartered Institute of Marketing."
"Advanced certificate syllabus"--Cover.