Marketing research and information systems
Subtitle: text and cases
By: by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown.
Contributors: Cox, Donald F.; Brown, Rex V.; Harvard University. Graduate School of Business Administration.
Publisher: McGraw-Hill
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 788
Subjects: Marketing -- Management; Marketing research; Management information systems
Notes: Case material from the Harvard Graduate School of Business Administration.

Includes bibliographical references.