Channel power
Subtitle: a reappraisal and reformulation of a research agenda
By: by Frank V. Cespedes
Series: Working paper / Division of Research, Harvard Business School -- 89-034; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 89-034
Publisher: Division of Research, Harvard Business School
Published: 1988
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 51
Subjects: Marketing channels
Notes: "December 1988."

Bibliography: p. 47-51.