The library PR handbook
Subtitle: high-impact communications
By: edited by Mark R. Gould.
Contributors: Gould, Mark R.
Publisher: American Library Association
Published: 2009
Place of publication: Chicago
Language: eng
ISBN-13: 9780838910023
Subjects: Libraries -- Public relations -- Handbooks, manuals, etc; Libraries and community -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc
Notes: Includes bibliographical references and index.
Table of contents: title: Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.]; title: Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger; title: Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram; title: Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz; title: Cooking up culture / Michael Steinmacher; title: Harness a celebrity brand and create effective print public service announcements / Mark R. Gould; title: Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg; title: Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey; title: Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky; title: Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz; title: A values-based approach to successful library advocacy / Laura K. Lee Dellinger; title: Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley; title: Friends groups can help libraries promote their services / Sally Gardner Reed.