Marketing channel strategy
Subtitle: a selected and annotated bibliography
By: compiled and edited by Ronald D. Michman, Myron Gable, Taylor Sims.
Contributors: Gable, Myron, 1927- joint author.; Sims, Taylor, 1939- joint author.
Series: Bibliography series ;; #21; Bibliography series (American Marketing Association) ;; no. 21.
Publisher: American Marketing Association
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 49
Subjects: Marketing channels -- Bibliography.
Notes: Includes index.