Values and the purchase decision
By: Arnold Mitchell and Robert J. Kimball.
Contributors: Kimball, Robert J.
Series: VALS report ;; no. 48
Publisher: SRI International, Values and Lifestyles Program
Published: 1984
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025)
Language: eng
Number of pages: 61
Subjects: Consumers.; Values.; Purchasing.
Notes: "February 1984."