An investigation into the impact of advertising on the price of consumer products
By: by Paul W. Farris and Mark S. Albion.
Series: Working paper / Marketing Science Institute, Research Program; Report / Marketing Science Institute ;; no. 79-109; Marketing Science Institute working paper; Report (Marketing Science Institute) ;; no. 79-109.
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 52