The small BIG
Subtitle: small changes that spark BIG influence
By: Steve J.  Martin, Noah J. Goldstein, and Robert B. Cialdini
Contributors: Goldstein, Noah J.; Cialdini, Robert B.
Edition: First edition.
Publisher: Grand Central Publishing
Published: 2014
Language: eng
Number of pages: 268
ISBN-13: 9781455584253
Subjects: Persuasion (Psychology); Organizational change; Influence (Psychology); Change (Psychology)
Other titles: Small B!G
Description: Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
Notes: On jacket, the "i" in "big" is an exclamation point.

Includes bibliographical references and index.