Advertising and societies
Subtitle: global issues
By: Katherine Toland Frith, Barbara Mueller.
Contributors: Mueller, Barbara, 1958-
Edition: 2nd ed.
Publisher: Peter Lang
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781433103858
Subjects: Advertising; Advertising -- Social aspects; Intercultural communication
Notes: Includes bibliographical references and index.
Table of contents: title: International advertising and globalization; title: Advertising and culture; title: Advertising and economic issues; title: Advertising and pollitical and regulatory issues; title: Global consumer issues; title: Advertising and gender; title: Advertising and race; title: Advertising and children; title: Advertising of controversial products; title: The commercialization of societies.