Market segmentation
Subtitle: how to do it, how to profit from it
By: Malcolm McDonald and Ian Dunbar
Contributors: Dunbar, Ian, 1951-
Edition: 2nd ed
Publisher: Macmillan
Published: 1998
Place of publication: Houndmills, England
Language: eng
Number of pages: 376
Subjects: Market segmentation; Marketing
Notes: Includes index