The diploma case study workbook
Subtitle: how to pass the analysis and decision paper
By: Ashok Ranchhod [and] Paul Fifield.
Contributors: Fifield, Paul.; Chartered Institute of Marketing.
Edition: 2000-2001 ed.
Series: CIM workbook
Publisher: Butterworth-Heinemann
Published: 2000
Place of publication: Oxford
Language: eng
Number of pages: 349
Subjects: Marketing -- Decision making.
Other titles: Diploma case study book.
Notes: For the 2000 Diploma syllabus.

Previous ed.: 1999.

Cover title: Diploma case study book : analysis and decision.

Published on behalf of the Chartered Institute of Marketing.

Tertiary education; Professional and scholarly.