Principles of marketing
Subtitle: MKT 3213, Oklahoma State University, Marketing
Publisher: McGraw-Hill Education Create
Published: 2014
Place of publication: New York]
Language: eng
Number of pages: 606
ISBN-13: 9781308190372
Copyright date: 2014
Subjects: Marketing
Other titles: MKT 3213, Oklahoma State University, Marketing
Notes: Cover title.

Chapter selections from Marketing, Twelfth edition, 2015, by Kerin, Hartley, and Rudelius.

Selections compiled for the course "Principles of Marketing", course number MKT 3213 of the Marketing Department, Spears School of Business at Oklahoma State University.

Includes indexes.