The development of scientific marketing in the twentieth century
Subtitle: research for sales in the pharmaceutical industry
By: edited by Jean-Paul Gaudillière and Ulrike Thoms
Series: Studies for the social history of medicine -- Number 22; Studies for the social history of medicine -- Number 22.
Publisher: Pickering & Chatto
Published: 2015
Place of publication: London; Brookfield, Vermont
Language: eng
Number of pages: 267
ISBN-13: 9781848935594
Subjects: Marketing; History; Drug Industry
Description: The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Notes: Includes bibliographic references (pages 213-261) and index.