Alleviating life style health risk through social marketing
By: John P. Liefeld.
Contributors: University of Guelph. Dept. of Consumer Studies.
Publisher: s.n.
Published: 1975
Place of publication: [Guelph
Language: eng
Number of pages: 51
Subjects: Social marketing -- Canada -- Congresses.; Health risk assessment -- Moral and ethical aspects -- Congresses.
Genres: Congresses.
Notes: Typescript.

"This paper has been prepared for the 2nd triennial Canadian Marketing Workshop, May 29-30, 1975, York University."

On cover: Department of Consumer Studies, University of Guelph, Guelph, Ontario.

Includes bibliographical references.