Comunicação no mercado de consumo transnacional
Subtitle: McDonald's : a montagem do sabor igual sem igual
By: Míriam de Aguiar Barbosa.
Edition: 1a. ed.
Publisher: Annablume
Published: 2000
Place of publication: São Paulo, SP , Brasil
Language: por
Number of pages: 137
Subjects: McDonald's Corporation.; Fast food restaurants -- Brazil -- Belo Horizonte -- Marketing -- Case studies.; International business enterprises -- Brazil -- Belo Horizonte -- Marketing -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [133]-137).
Originally presented as the author's thesis (master's--Universidade Federal de Minas Gerais, 1998) under the title: Estratégias de comunicação no mercado de consumo transnacional.