Fundamentos de mercadotecnia
By: Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini.
Contributors: Armstrong, Gary.
Edition: 2a ed.
Publisher: Prentice Hall Hispanoamericana
Published: 1991
Place of publication: México
Language: spa
Notes: Originally published as "Marketing: an introduction" Englewood Cliffs, Prentice Hall, 1990.