The sonic boom
Subtitle: how sound transforms the way we think, feel, and buy
By: Joel Beckerman ; with Tyler Gray
Contributors: Gray, Tyler
Published: 2014
Language: eng
Number of pages: 188
ISBN-13: 9780544191747
Subjects: Sound; Music; Psychological aspects; Marketing; Music in advertising; Popular works
Description: "From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy"-- Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Night-vision goggles for your ears; title: The boom moment; title: Sonic landscapes; title: The principles of sonic branding; title: Rethinking possibilities; title: Amplifying messages; title: Scoring the experience; title: Creating boom moments every day; title: Hearing around corners.