Tested techniques in bank marketing
By: Donald R. German, Joan W. German.
Contributors: German-Grapes, Joan.
Publisher: Warren, Gorham & Lamont
Published: 1977
Place of publication: Boston
Language: eng
Subjects: Bank marketing.; Bank marketing -- Case studies.
Table of contents: title: [v. 1.] Case studies of 32 successful programs.; title: v. 2. Case studies of 25 successful programs.