Grundlagen der Handelsforschung.
Subtitle: Marketing-Theorie. Band 1.
Publisher: Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien
Published: 1969
Place of publication: Rüschlikon-Zürich
Language: ger
Number of pages: 1016
Subjects: Marketing.
Notes: Bibliography: v. 1, p. 935-979.
Habilitationsschrift--Universität des Saarlandes, Saarbrücken.
Second ed. published in 1975 under title: Grundlagen des Marketing, v. 1.
No more published.