Werbewirkungsanalyse mit Expertensystemen
By: Bruno Neibecker.
Series: Konsum und Verhalten ;; Bd. 26
Publisher: Physica-Verlag
Published: 1990
Place of publication: Heidelberg
Language: ger
Number of pages: 369
Subjects: Expert systems (Computer science)
Notes: Includes bibliographical references (p. 327-351).
The author's Habilitationsschrift--Universität des Saarlandes, Saarbrücken.
Includes index.