Car crazy
Subtitle: the battle for supremacy between Ford and Olds and the dawn of the automobile age
By: G. Wayne Miller
Edition: First edition.
Published: 2015
Language: eng
Number of pages: 350
ISBN-13: 9781610395519
Subjects: Management; Ford Motor Company; General Motors Corporation; Ford Model T automobile; General Motors Corporation. Oldsmobile Division; Oldsmobile automobile; Automobile industry and trade; History
Notes: "In Car Crazy, G. Wayne Miller, takes readers back to the wild and wooly years of the early automobile era--from 1893, when the first U.S.-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. As the machine transformed American culture for better and worse, early corporate battles for survival and market share transformed the economic landscape. The fiercest fight pits Henry Ford against Frederic Smith of Olds. Olds was the early winner in the race for dominance, but now the Olds empire is in trouble, its once-industry leading market share shrinking, its cash dwindling. Ford is just revving up. But this is Ford's third attempt at a successful auto company--and if this one fails, quite possibly his last. So Smith fights Ford with the weapons he knows best: lawyers, blackmail, intimidation, and a vicious advertising smear campaign that ultimately backfires. Car Wars is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original."

Includes bibliographical references and index.
Table of contents: title: Fastest man on earth; title: Native sons; title: The selden patent; title: Meet me in St. Louis; title: Sensation; title: Bad behaviors, bad roads; title: The horse loses power; title: The West, still wild; title: Victories and defeats; title: Doubts subsiding; title: "Equal to his weight in wildcats".