The real Pepsi challenge
Subtitle: the inspirational story of breaking the color barrier in American business
By: Stephanie Capparell.
Series: Wall Street journal books, Wall Street journal book.
Publisher: Wall Street Journal Books; Free Press
Published: 2007
Place of publication: New York, NY
Language: eng
Format: Hardcover
Number of pages: 349
ISBN-13: 9780743265713
Description: Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.
Notes: Includes bibliographical references (p. 289-329) and index.