Relationship learning with key customers
By: Fred Selnes, James Sallis
Contributors: Sallis, James; Marketing Science Institute
Series: Report -- no. 99-103; Report (Marketing Science Institute) -- no. 99-103
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Customer relations; Organizational learning; Relationship marketing
Notes: "Working paper."

Includes bibliographical references (p. 25-28)