An approach to building competitive sales response models
Subtitle: multiple time-series analysis
By: Robert P. Leone.
Series: Working paper - Graduate School of Business, the University of Texas at Austin ; 78-76; Working paper (University of Texas at Austin. Graduate School of Business) ;; 78-76.
Publisher: Graduate School of Business, University of Texas at Austin : distributed by Bureau of Business Research, University of Texas at Austin
Published: 1978
Place of publication: Austin
Language: eng
Number of pages: 31
Subjects: Sales forecasting -- Mathematical models.; Marketing research -- Mathematical models.
Notes: Bibliography: p. 24-26.