Introduction to marketing
Subtitle: the Cranfield approach
By: by Martin Christopher, David Walters and Gordon Wills.
Contributors: Walters, David, 1936- joint author.; Prestoungrange, Gordon.
Publisher: Marketing Development Associates; Distributed by MCB Books
Published: 1975
Place of publication: [Bradford]; Bradford
Language: eng
Number of pages: 168
Subjects: Marketing.
Notes: Includes bibliographies.