Demographics
Subtitle: a casebook for business and government
By: edited by Hallie J. Kintner ... [et al.].
Contributors: Kintner, Hallie J.
Publisher: Westview Press
Published: 1994
Place of publication: Boulder, Colo
Language: eng
Number of pages: 361
Subjects: Demography -- United States -- Case studies.; Marketing research -- United States -- Case studies.; United States -- Population -- Case studies.
Description: Understanding changing demographics is becoming critically important to a growing number of professionals and decisionmakers in business and government. Written in non-technical language and presented in a classroom-tested format, this easy-to-use guidebook offers case studies of important applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing.

The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.
Notes: Includes bibliographical references.
"A Rand book"--T.p. verso.