Stakeholder power
Subtitle: a winning strategy for building stakeholder commitment and driving corporate growth
By: Steven F. Walker, Jeffrey W. Marr.
Contributors: Marr, Jeffrey W.
Publisher: Perseus Pub.
Published: 2001
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 257
Subjects: Industrial management; Employee morale; Consumer satisfaction; Success in business
Description: "In Stakeholder Power, Steve Walker and Jeff Marr draw from dozens of original studies and in-depth company profiles to demonstrate a direct correlation between the investment in stakeholder relationships and corporate performance. Much more than "customer service," "community and media relations," or "employee empowerment," the essence of stakeholder power reflects a sophisticated approach to conducting business based on integrity - from which a company builds trust, loyalty, and commitment.".

"Interestingly, the authors discover that many "old economy" companies - in such industries as business equipment, consumer products, and bricks-and-mortar retailing - are developing the most cutting-edge practices, adopting new technologies or simply leveraging traditional approaches to earn people's loyalty and admiration.

In an era when competitive advantage is constantly in jeopardy, Stakeholder Power shows companies of all shapes and sizes how to hard-wire relationship building into their strategies and convert it into long-term success."--BOOK JACKET.
Notes: Includes bibliographical references (p. 233-244) and index.
Table of contents: title: Machine generated contents note: Preface; title: 1 The Power of Stakeholders; title: 2 Power to the People; title: 3 Harnessing the Power-Stakeholder Loyalty; title: 4 Integrity as the Foundation; title: 5 The Power of Customers; title: 6 The Power of Employees; title: 7 The Power of Extended Stakeholders; title: 8 Charging Up with Corporate Citizenship; title: 9 The Power of Stakeholder Integration; title: Notes; title: Index.