Hedonism, Utilitarianism, and Consumer Behavior
Subtitle: Exploring the Consequences of Customer Orientation
Publisher: Palgrave Macmillan
Published: Jun 27, 2020
Format: hardcover
Number of pages: 194
ISBN-13: 9783030438753
Notes: Source title: Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation