Globalization, Culture, and Branding
Subtitle: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Publisher: Palgrave Macmillan
Published: Nov 19, 2013
Format: hardcover
Number of pages: 181
ISBN-13: 9781137333315
Notes: Source title: Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization