Marketing research
Subtitle: an applied approach
By: Thomas C. Kinnear, James R. Taylor.
Contributors: Taylor, James R.
Edition: 2nd ed., International student ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1985
Place of publication: Auckland; London
Language: eng
Number of pages: 698
Subjects: Marketing research.
Notes: Previous ed., 1979.

Includes bibliographies and index.