Transcript proceedings
Subtitle: Second Bi-annual ARF Workshop on Children's Research : an ARF Key Issues Workshop, the New York Hilton, April 6, 1988.
Contributors: Advertising Research Foundation.; Advertising Research Foundation Key Issues Workshop. (1988 : New York, N.Y.)
Publisher: The Foundation
Published: 1988
Place of publication: New York, N.Y
Language: eng
Number of pages: 161
Subjects: Marketing research -- Congresses; Motivation research (Marketing) -- Congresses; Advertising and children -- Congresses; Consumers -- Psychology -- Congresses
Other titles: Second Bi-annual ARF Workshop on Children's Research; Children's research; ARF Workshop on Children's Research
Table of contents: value: Measuring parent/child interaction; value: Innovation in measuring behavior; value: Volumetric estimates for children's products; value: Children's media habits.