Proceedings of the Marketing Science Institute 20th anniversary conference, October 29-30, 1981.
Contributors: Marketing Science Institute.
Series: Report / Marketing Science Institute -- no. 82-101
Publisher: The Institute
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 111
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.
Genres: Congresses.
Notes: Cover title.