ultimate assist
Subtitle: the relationship and broadcast strategies of the NBA and television networks
By: John A. Fortunato
Series: The Hampton Press communication series
Publisher: Hampton Press
Published: 2001
Place of publication: Cresskill, N.J
Language: eng
Number of pages: 258
Subjects: National Basketball Association; National Basketball Association; Television broadcasting of sports
Notes: Includes bibliographical references (p. 241-248) and indexes