A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: Eleventh ed.
Publisher: McGraw-Hill Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 252
ISBN-13: 9780073380964
Subjects: Marketing -- Management
Other titles: Marketing management
Notes: Includes bibliographical references (p. 235-241) and indexes.