Marketing nonprofit programs and services
Subtitle: proven and practical strategies to get more customers, members, and donors
By: Douglas B. Herron.
Edition: 1st ed.
Series: The Jossey-Bass nonprofit sector series
Publisher: Jossey-Bass
Published: 1997
Place of publication: San Francisco
Language: eng
Number of pages: 282
Subjects: Nonprofit organizations -- Marketing.
Notes: Includes bibliographical references (p. 269-273) and index.