The strategy of persuasion
Subtitle: the use of advertising skills in fighting the Cold War
By: Arthur E. Meyerhoff ; introduction by Eugene Burdick ; foreword by Harry and Bonaro Overstreet ; afterword by Dante B. Fascell.
Publisher: Coward-McCann
Published: 1965
Place of publication: New York
Language: eng
Number of pages: 191
Subjects: Propaganda, American; United States -- Relations -- Foreign countries; United States -- Foreign public opinion
Notes: Bibliography: p. 183-190.