The international marketing of travel and tourism
Subtitle: a strategic approach
By: edited by François Vellas and Lionel Bécherel.
Contributors: Vellas, François.; Bécherel, Lionel.
Publisher: Macmillan Press
Published: 1999
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 329
Subjects: Tourism -- Marketing.
Notes: Includes bibliographical references and index.