Testing the Koyck scheme of sales response to advertising
Subtitle: an aggregation-independent autocorrelation test
By: by Wilfried Vanhonacker.
Series: Working papers / INSEAD -- no.90/77/MKT
Publisher: INSEAD
Published: 1990
Place of publication: Fontainebleau
Language: eng
Number of pages: 12
Subjects: Koyck, L. M.; Advertising -- Econometric models.