Perspectives on branding
By: Jason I. Miletsky, Genevieve Smith.
Contributors: Smith, Genevieve.
Publisher: Course Learning
Published: 2009
Place of publication: Boston, Mass
Language: eng
Number of pages: 276
ISBN-13: 9781598638721
Subjects: Branding (Marketing); Brand name products; Branding (Marketing) -- Case studies; Brand name products -- Case studies
Genres: Case studies
Notes: Includes index.