Trade book marketing
Subtitle: a practical guide
By: edited by Robert A. Carter.
Contributors: Carter, Robert A.
Publisher: Bowker
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 339
Subjects: Book industries and trade -- Handbooks, manuals, etc.; Publishers and publishing -- Handbooks, manuals, etc.; Marketing -- Handbooks, manuals, etc.
Notes: Bibliography: p. 291-294.
Includes index.