Consumer market research handbook
By: editors, Robert M. Worcester, John Downham.
Contributors: Worcester, Robert M.; Downham, John.
Edition: 2d ed.
Publisher: Van Nostrand Reinhold Co.
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 739
Subjects: Marketing research -- Addresses, essays, lectures
Notes: Includes bibliographical references and index.