Audience attitudes and alternative program ratings
Subtitle: a preliminary study
By: Elizabeth J. Roberts, Peter H. Lemieux.
Contributors: Lemieux, Peter H.; Television Audience Assessment.
Publisher: Television Audience Assessment
Published: 1981
Place of publication: Cambridge, Ma (601 Larsen Hall, 14 Appian Way, Cambridge 02138)
Language: eng
Number of pages: 64
Subjects: Television programs -- United States -- Rating.; Television viewers -- Illinois -- Springfield.
Notes: Includes bibliographical references.
"October 1981."