Communicating change
Subtitle: how to win employee support for new business directions
By: TJ and Sandar Larkin.
Contributors: Larkin, Sandar.
Publisher: McGraw-Hill
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 252
Subjects: Communication in personnel management.; Industrial relations.; Organizational change.
Description: Any time your company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring, or downsizing - your job is to get the message through to your employees, and enlist their support and cooperation. If you don't, the changes you're trying to implement will inevitably create more turmoil than progress.

The challenge is how to deliver your message all the way through the ranks. A task made especially difficult when changes you are trying to communicate are unpopular. Now, here's a book that reveals to all managers how to implement important changes and make them work.

This is not a theoretical book. it's advice from the trenches. Packed with checklists, sample communications, diagrams, surveys, step-by-step guidance. This book evaluates the real-life communication successes and failures experienced by many multinational corporations including: General Motors, Polaroid, Xerox, Hewlett-Packard, British Telecom, GE, and IBM.
Notes: Includes bibliographical references and index.