Managing marketing channel relationships
Subtitle: report of conference cosponsored by Marketing Science Institute and Duke University
By: by William T. Ross with contributions from Elizabeth Creyer ... [et al.].
Contributors: Marketing Science Institute.; Fuqua School of Business (Duke University)
Series: Report ;; no. 85-106; Report (Marketing Science Institute) ;; no. 85-106.
Publisher: Marketing Science Institute
Published: 1985
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 53
Subjects: Marketing channels -- Management -- Congresses.; Marketing channels -- United States -- Management -- Congresses.; Marketing -- United States -- Management -- Congresses.
Notes: Includes bibliographical references.
Conference cosponsored by Marketing Science Institute and the Fuqua School of Business, Duke University. Cf. Introd.
"Marketing Science Institute Research Program"--Cover.
"July 1985."