A revised version of the theory of stochastic preference and brand switching
By: by Frank M. Bass.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 415
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 66
Subjects: Brand choice.; Statistical communication theory.
Notes: Bibliography: p. 65.