Marketing strategy
Subtitle: a marketing decision game
By: Louis E. Boone, Edwin C. Hackleman.
Contributors: Hackleman, Edwin C., joint author.
Edition: 2d ed.
Publisher: Merrill
Published: 1975
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 156
Subjects: Marketing -- Decision making.; Management games.; Decision making.
Notes: Includes index.