Older, richer, fitter
Subtitle: identifying the customer needs of Britain's ageing population
By: David Metz and Michael Underwood.
Contributors: Underwood, Michael, 1943-; Age Concern (Organization : Great Britain)
Publisher: Age Concern England
Published: 2005
Place of publication: London
Language: eng
Number of pages: 192
ISBN-13: 9780862423834
Subjects: Older consumers -- Great Britain.; Market segmentation -- Great Britain -- Management.; Target marketing -- Great Britain.
Notes: Includes bibliographical references and index.