40+ new revenue sources for libraries & nonprofits
By: Edmund A. Rossman III
Publisher: Amer Library Assn Editions; ALA Editions, an imprint of the American Library Association
Published: 2016
Language: eng
Number of pages: 231
ISBN-13: 9780838914380
Subjects: Nonprofit organizations; Library fund raising; Library finance; Finance
Other titles: Forty plus new revenue sources for libraries and nonprofits; 40+ new revenue sources for libraries and nonprofits; Forty plus new revenue sources for libraries & nonprofits
Description: When looking for new revenue sources, it is important to keep your eyes open for opportunities, and expertise for turning ideas into products or services. Using public broadcasting as a template, Rossman provides suggestions for achieving your revenue goals and discovering new sources of funding.
Notes: Includes bibliographical references and index.
Table of contents: title: Part I : Foundational chapters. Current context of library funding issues and problems ; Non-profit lessons from public broadcasting ; Borrowing from broadcasting : definitions and concepts for generating revenue ; Establishing value, statistical reports, targeting prospects ; Legal and board policy considerations ; Contracts and procedures ; Promotions : getting the word out ; Impact of technology : Internet and social media ; Grants and community partnerships; title: Part II : Revenue-generating methods mini-chapters. Advertising, Acknowledgments, and Underwriting : general concepts ; Books and materials : general concepts ; Naming rights : general concepts ; Sponsorships : general concepts.