Innovation in pricing
Subtitle: contemporary theories and best practices
By: edited by Andreas Hinterhuber and Stephan Liozu
Publisher: Routledge
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415521611; 9780415521642; 9780203085684
Subjects: Marketing; Technological innovations; Pricing
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Innovation in pricing : introduction / Andreas Hinterhuber and Stephan Liozu; title: Innovation in organizing the pricing function; title: The organizational design of the pricing function in firms : a center-led management approach / Stephan Liozu and Kellie Ecker; title: Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry / Niklas Hallberg and Linn Andersson; title: Ceo championing of pricing and the impact on firm performance / Stephan Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers; title: Who is in charge of value? the emerging role of chief value officer / Ron Baker and Stephan Liozu; title: B2b pricing systems : proving roi / Mark Stiving; title: Innovation in pricing strategy; title: Effective pricing strategies in b2b markets / Rafael Farres; title: Why segmentation matters / Linda Trevenen; title: The five fundamental value factors / Ralf Drews; title: The journey to pricing excellence : the case of a mid-sized manufacturing firm / Greg Hunsicker and Mike Crouch; title: Pricing processes in fast paced business to business settings / Magnus Johansson; title: Pricing due diligence in the mergers and acquisition process / David Dvorin, Jered Haedt and Vernon Lennon; title: Busting the four fatal myths in pricing / Nelson Hyde; title: Creating and communicating customer value : how companies can set premium prices that customers are willing to pay / Todd Snelgrove; title: Pricing strategies for recessionary times / Fernando Resende; title: A zero-based approach to the pricing strategy / Roberto Bedotto; title: Innovation in pricing tactics; title: Using economic value communication to bend business-to-business buyers : value perceptions / Chris Provines; title: Value : distilling the essence / Harry Macdivitt; title: Innovation in estimating willingness to pay / Niels Biehn and Craig Zawada; title: Cross functional collaboration in value-based pricing / Steven Forth; title: Implementing effective pricing strategies : tools for tracking prices / Richard Coopolse; title: Winning on the margin : the b2b value imperative / Mike Moorman; title: The thick and thin tails of pricing / Darren Huxol; title: Psychological aspects of pricing; title: Behavioral aspects of pricing / Ben Lowe, Julian Lowe, and David Lynch; title: Research on odd prices : dead end or field of potential innovation? / Carmen Balan; title: Consumer psychology and software pricing / Anshu Jalora; title: The next frontier; title: The next frontier of the pricing profession / Kevin Mitchell.