New product models
Subtitle: practice, shortcomings, and desired improvements
By: Vijay Mahajan, Jerry Wind
Contributors: Wind, Yoram; Marketing Science Institute
Series: Report -- no. 91-125; Report (Marketing Science Institute) -- no. 91-125
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, MA
Language: eng
Number of pages: 38
Subjects: New products; Product management
Notes: "October 1991."

Bibliography: p. 12-13.