Motivation research in advertising and marketing
By: George Horsley Smith.
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 1954
Place of publication: New York
Number of pages: 242
Subjects: Motivation research (Marketing); Advertising -- Psychological aspects
Notes: A xerographic facsimile copy, Ann Arbor, Mich., University Microfilms.

Includes bibliographies.