Repositioning
Subtitle: marketing in an era of competition, change, and crisis
By: Jack Trout with Steve Rivkin
Contributors: Rivkin, Steve, 1947-
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 217
ISBN-13: 9780071635592
Description: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Notes: Includes index.