Cases in Strategic Marketing Management
Subtitle: An Integrated Approach
Edition: 1st edition
Publisher: Prentice Hall
Published: November 25, 1997
Language: eng
Format: Paperback
Number of pages: 360
ISBN-13: 9780023794247
Subjects: Business strategy; Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Case studies; Computer programs; Decision making; Management; Marketing