E-commerce
Subtitle: business, technology, society
By: Kenneth C. Laudon, Carol Guercio Traver
Contributors: Traver, Carol Guercio
Edition: 6th ed.
Publisher: Prentice Hall
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 912
ISBN-13: 9780136100577
Subjects: Social aspects; Marknadsforing via Internet; Internet marketing; Sociala aspekter; Electronic commerce; Elektronisk handel; Information technology
Description: In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
Notes: Includes bibliographical references (pages R-1-R-16) and index.
Table of contents: title: Part 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts; title: Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems; title: Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce; title: Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.