study to examine the changing nature of the value chain, its impact on strategic change and the relevance of the four P's in the role of marketing personal computer software and related services to corporate information centres within the Times top 1000 organisations by the major value added corporate resellers in the UK.
Contributors: Manchester Metropolitan University. Department of Retailing and Marketing.
Language: eng
Notes: Typescript.

Thesis [MA] - Manchester Metropolitan University, Department of Retailing and Marketing, 1994.