Marketing to Pharmacists
Subtitle: Understanding Their Role and Influence
Contributors: Benjamin Franklin Banahan (Editor)
Publisher: Pharmacal Products Press
Published: January 1, 1999
Language: eng
Format: Hardcover
Number of pages: 158
ISBN-13: 9780789006868
Subjects: Pharmacology; Practice; Pharmaceutical industry; Medical / Nursing; Medical; Pharmacy; Health Care; Medicine; Marketing research; Pharmacists
First sentence: The pharmaceutical marketplace has changed considerably during the last decade.