The Innovation Secrets of Steve Jobs
Subtitle: Insanely Different Principles for Breakthrough Success
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Format: Hardcover
ISBN-13: 9780071748759
Table of contents: label: Acknowledgements
title: v; label: Introduction: What the World Needs Now is More Jobs---Steve Jobs
title: vii; label: Chapter 1 What Would Steve Do?
title: 1; label: Principle 1 Do What You Love; label: Chapter 2 Follow Your Heart
title: 15; label: Chapter 3 Think Differently About Your Career
title: 25; label: Principle 2 Put a Dent in the Universe; label: Chapter 4 Inspire Evangelists
title: 45; label: Chapter 5 Think Differently About Your Vision
title: 61; label: Principle 3 Kick-Start Your Brain; label: Chapter 6 Seek Out New Experiences
title: 81; label: Chapter 7 Think Differently About How You Think
title: 93; label: Principle 4 Sell Dreams, Not Products; label: Chapter 8 See Genius in Their Craziness
title: 105; label: Chapter 9 Think Differently About Your Customers
title: 125; label: Principle 5 Say No to 1,000 Things; label: Chapter 10 Simplicity Is the Ultimate Sophistication
title: 137; label: Chapter 11 Think Differently About Design
title: 155; label: Principle 6 Create Insanely Great Experiences; label: Chapter 12 We're Here to Help You Grow
title: 175; label: Chapter 13 Think Differently About Your Brand Experience
title: 185; label: Principle 7 Master the Message; label: Chapter 14 The World's Greatest Corporate Storyteller
title: 199; label: Chapter 15 Think Differently About Your Story
title: 209; label: One More Thing...Don't Let the Bozos Get You Down
title: 219; label: Notes
title: 223; label: Index
title: 235