Business-to-Business Marketing
Subtitle: A Strategic Approach
Edition: Third Edition edition
Publisher: Sage Publications, Inc; Sage Publications
Published: March 29, 2001
Language: eng
Format: Hardcover
Number of pages: 560
ISBN-13: 9780803959644
Subjects: Sales & marketing; Industrial marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics : Advertising & Promotion
First sentence: Countries throughout the world are in the midst of a market revolution.