Mastering guerrilla marketing
Subtitle: 100 profit-producing insights you can take to the bank
By: Jay Conrad Levinson.
Publisher: Houghton Mifflin
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 251
Subjects: Marketing.
Description: "In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.
Notes: Includes index.