The New Culture of Desire
Subtitle: The Pleasure Imperative Transforming Your Business and Your Life
Edition: 1st edition
Publisher: Free Press
Published: October 1, 2002
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780743204590
Subjects: Business studies; Market research; Self-Help & Practical Interests; Psychological aspects; Consumer behavior; Marketing; Social aspects; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Consumers; Advertising & Promotion; Anthropology - Cultural; Business & Economics / Marketing / General; Psychology; Consumer Behavior - General; Consumption (Economics)
First sentence: "Sometime in or around the winter of 1993, the world as we knew it ceased to be."