Brand management
Subtitle: research, theory and practice
By: Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Contributors: Knudtzen, Charlotte F.; Bjerre, Mogens, 1959-
Publisher: Routledge
Published: 2008
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
ISBN-13: 9780415443265; 9780415443272; 9780203996171
Subjects: Brand name products -- Management; Branding (Marketing)