Services marketing
Subtitle: integrating customer focus across the firm
By: Valarie A. Zeithaml, Mary Jo Bitner.
Contributors: Bitner, Mary Jo.
Edition: 3rd ed., international ed.
Publisher: McGraw-Hill
Published: 2003
Place of publication: Boston, MA; London
Language: eng
Number of pages: 668
Subjects: Service industries -- Marketing.; Customer services.; Marketing.
Notes: Includes index.