Ernest Dichter, Doyen der Verführer
By: Rainer Gries und Stefan Schwarzkopf (Hrsg.) ; Redaktion, Stefanie Lahm
Publisher: Mucha Verlag
Published: 2007
Place of publication: Wien
Language: ger
Number of pages: 329
ISBN-13: 9783900823580
Subjects: Congresses; Psychologists; Biography; Motivation research (Marketing); Motivation (Psychology)
Notes: "Zum 100. Geburtstag des Vaters der Motivforschung"--Cover.

Papers presented at a conference held in Vienna, Austria during 1-2 December 2005.

Includes bibliographical references (p. [311]-325).