Big Bird and beyond
Subtitle: the new media and the Markle Foundation
By: Lee D. Mitgang.
Contributors: John and Mary R. Markle Foundation.
Edition: 1st ed.
Publisher: Fordham University Press
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 292
Subjects: John and Mary R. Markle Foundation -- History.; Mass media -- Research -- United States -- History.
Description: "Big Bird and Beyond reveals the pivotal role Lloyd Morrisett has played since 1969, as president of The John & Mary R.

Markle Foundation and as chairman of the Children's Television Workshop, in launching Peggy Charren's Action for Children's Television, rescuing the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, establishing the National News Council in defiance of the nation's most powerful newspaper, and spurring Cable News Network to provide more issue oriented presidential election coverage.

Mitgang describes how Markle almost single-handedly promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives."--BOOK JACKET.
Notes: Includes bibliographical references (p. [273]-279) and index.