Brand resilience
Subtitle: managing risk and recovery in a high-speed world
By: Jonathan R. Copulsky
Edition: 1st ed.
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: New York, NY
Language: eng
Number of pages: 244
ISBN-13: 9780230111387
Subjects: Brand name products; Branding (Marketing); Success in business
Notes: Includes bibliographical references and index.