Customer advisory boards
Subtitle: a strategic tool for customer relationship building
By: Tony Carter
Publisher: Best Business Books
Published: 2003
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 162
ISBN-13: 9780789033086
Subjects: Management; Relationship marketing; Customer services; Customer advisory boards; Customer relations; Klantenbinding; Adviesorganen; Relatiemarketing; Customer Relations; BUSINESS & ECONOMICS
Description: From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction.
Notes: Includes bibliographical references (p. 149-155) and index.

Description based on print version record.
Table of contents: title: Pre-publication Reviews, Commentaries, Evaluations...; NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS; CONSERVATION AND PRESERVATION NOTES; BEST BUSINESS BOOKS; Publication and Copyright Information; ABOUT THE AUTHOR; Table of Contents; Foreword; Preface and Acknowledgments; Chapter 1 Introduction: A Way to Reach Customers; Chapter 2 The Customer Relationship-Building Process; Chapter 3 Customer Focus; Chapter 4 Customer Alliance and Trust Building in Relationship Formation; Chapter 5 CAB Structure, Procedures, and Agenda CAB Structure, Procedures, and Agenda