Marketing fundamentals, 2003-2004
By: Geoff Lancaster, Frank Withey.
Contributors: Withey, Frank.; Chartered Institute of Marketing.
Series: CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Oxford
Language: eng
Number of pages: 363
Subjects: Marketing.; Marketing -- Management.; Marketing -- Examinations -- Study guides.; Marketing -- Management -- Examinations -- Study guides.
Genres: Study guides.