Branding and sustainable competitive advantage
Subtitle: building virtual presence
By: Avinash Kapoor and Chinmaya Kulshretha, editors
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 294
ISBN-13: 9781613501719; 9781613501726; 9781613501733
Subjects: Product management; Management; Branding (Marketing); Brand name products
Description: "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Notes: Includes bibliographical references and index.