Optimal investment and marketing strategies
By: Ilona Murynets
Series: Systems research series -- vol. 2; Systems research series -- v. 2.
Publisher: World Scientific; World Scientific Publishing Company
Published: 2012
Place of publication: Singapore; Hackensack, NJ
Language: eng
Number of pages: 79
ISBN-13: 9789814383264
Subjects: Prices; Mathematical models; Pricing; Investments; Customer services
Description: "Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle.  This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer."--Publisher's website.
Notes: Includes bibliographical references (p. 73-79).
Table of contents: title: Introduction; title: Literature review; title: Migration of customers and targeting customers for marketing campaigns; title: Optimal service pricing (single-period model); title: Optimal new service pricing in monopoly (dynamic model); title: Optimal new service pricing in duopoly (dynamic model); title: Optimal investment and pricing; title: Strategies for post-production service contracts.