Valuing customers
By: Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
Contributors: Lehmann, Donald R; Stuart, Jennifer Ames
Series: Working paper series -- no. 01-119; Report (Marketing Science Institute) -- no. 01-119
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 34
Subjects: Consumers -- Research; Consumer behavior; Consumer satisfaction; Marketing -- Decision making
Notes: Includes bibliographical references (p. 33-34)