Digital marketing
Subtitle: using new technologies to get closer to your customers
By: Will Rowan
Publisher: Kogan Page
Published: 2002
Place of publication: London
Language: eng
Format: [electronic resource] :
Number of pages: 246
ISBN-13: 9780585442983
Subjects: Internet marketing; Electronic commerce; Marketing; Electronic books; Multilevel; Data processing; Exports & Imports; International; BUSINESS & ECONOMICS
Description: "So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.
Notes: Includes bibliographical references and index.

Description based on print version record.