Rural marketing & communication
Subtitle: cases and text
By: S.P. Seetharaman, P.M. Shingi, P.Y. Jadeja.
Contributors: Indian Institute of Management, Ahmedabad. Centre for Management in Agriculture.
Series: CMA monograph -- no. 201
Publisher: Centre for Management in Agriculture, Indian Institute of Management
Published: 2003
Place of publication: Ahmedabad
Language: eng
Number of pages: 148
Subjects: Marketing -- India; Marketing -- India -- Case studies; Communication in marketing -- India; Communication in marketing -- India -- Case studies; India -- Rural conditions
Genres: Case studies
Other titles: Rural marketing and communication