The entrepreneur's guide to marketing
By: Robert F. Everett.
Series: The entrepreneur's guide
Publisher: Praeger Publishers
Published: 2008
Place of publication: Westport, Conn
Language: eng
ISBN-13: 9780313350481
Subjects: Marketing -- Management.; Marketing -- Decision making.; Small business marketing.; Sales management.
Notes: Includes bibliographical references and index.
Table of contents: value: Marketing demystified; value: Marketing applied : a strategic overview of marketing; value: What do I want?; value: Your market and what it needs; value: Your operational environment; value: Assessing your own capabilities; value: Identifying and evaluating your competitors; value: Positioning your product or service; value: Pricing your products and services; value: Deciding on your marketing strategy; value: Developing and delivering your message; value: Getting your message out there; value: Selling effectively and ethically; value: Standing by your word; value: Calling in the pros; value: Conclusion.