Media Management
Subtitle: Leveraging Content for Profitable Growth
By: edited by Andrej Vizjak, Max Ringlstetter
Contributors: Ringlstetter, Max
Publisher: Springer Berlin Heidelberg
Published: 2003
Place of publication: Berlin, Heidelberg
Language: eng
Format: [electronic resource] :
Number of pages: 186
ISBN-13: 9783642078866; 9783540247869
Subjects: Multimedia systems; Economics; Industrial management; Mass media
Description: As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Notes: Online full text is restricted to subscribers.

Also available in print.

Mode of access: World Wide Web.
Table of contents: title: Introduction; title: New Perspectives: Convergence Is Redefining Content; title: New Business Models: Numerous Old Models Are Transforming into Many New Ones; title: New Success Factors: Make It or Brake It; title: New Practice: Media Companies Taking on the Challenges.