The new electronic media
Subtitle: how advertisers are adapting
By: by David K. Braun
Contributors: Marketing and the New Information/Communication Technologies (1983 : Harvard University)
Series: Research paper, 75th anniversary colloquium series -- no. 4-2; Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1983
Place of publication: Boston
Language: eng
Number of pages: 23
Subjects: Advertising; Television advertising
Notes: Harvard Business School, Research Colloquium

Paper presented at the Harvard University Graduate School of Business Administration's 75th anniversary colloquium entitled Marketing and the New Information/Communication Technologies, July 26-29, 1983.

Includes bibliographical references.