Advertising and anthropology
Subtitle: ethnographic practice and cultural perspectives
By: Timothy de Waal Malefyt, Robert J. Morais
Contributors: Morais, Robert J.
Edition: English edition.
Publisher: Berg Publishers; Routledge
Published: 2012
Place of publication: London
Language: eng
Number of pages: 200
ISBN-13: 9780857852021; 9780857852014; 9780857852045
Subjects: SOCIAL SCIENCE / Sociology / General; BUSINESS & ECONOMICS / Advertising & Promotion; Anthropology; Social aspects; Marketing research; BUSINESS & ECONOMICS / Industries / Media & Communications Industries; SOCIAL SCIENCE / Anthropology / Cultural; Advertising
Description: "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--
Notes: Includes bibliographical references and index.