Big Brands, Big Trouble
Subtitle: Lessons Learned the Hard Way
Contributors: Jeff Woodman (Narrator)
Edition: Abridged edition
Publisher: Penton Overseas
Published: August 2002
Language: eng
Format: Audio cassette
ISBN-13: 9781591251491
Subjects: Business competition; Cultural studies; Sales & marketing; Corporate & Business History - Strategies; Audio Adult: Books On Tape; Education; Abridged Audio - Business/Professional; Abridged Audio - Misc. Nonfiction; Success in business; Marketing - General; Language Experience Approach; Brand name products; Competition