The New Direct Marketing
Subtitle: How to Implement a Profit-Driven Database Marketing Strategy
Edition: 2nd edition
Publisher: Irwin Professional Pub
Published: July 1994
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9781556238093
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business/Economics; Business & Economics; Data processing; Database management; Database marketing; Direct Marketing
First sentence: The marketing evolution that began a decade ago is still going strong.