Cases in consumer behavior
By: [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Contributors: Engel, James F., joint author.; Kollat, David T., joint author.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 431
Subjects: Consumers -- Case studies.; Marketing research -- Case studies.; Consumer behavior -- Case studies.
Notes: A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.