Consumer response to a legitimated brand appeal
Subtitle: a preliminary report
By: [by] David B. Montgomery [and] J. Scott Armstrong.
Contributors: Armstrong, Jon Scott, 1937-
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 276-67; Working paper (Sloan School of Management) -- 276-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Brand choice.