Broadcast advertising .
Publisher: National Broadcasting Company, inc.
Published: 1929
Place of publication: New York
Language: eng
Subjects: Advertising; Radio advertising
Notes: Copy filmed: Vol. 1: no. 1679 to 2000 copies.

Microfilm. Vol. 1-2. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.
Table of contents: title: v. 1. A study of the radio medium, the fourth dimension of advertising.; title: v. 2. The merchandising of a broadcast advertising campaign.