Does "country-of-origin" matter?
Subtitle: some findings from a cross-cultural study of consumer views about foreign products
By: by N.G. Papadopoulos ... [et al.].
Contributors: Papadopoulos, N. G. 1946-
Series: Report / Marketing Science Institute ;; no. 87-104; Report (Marketing Science Institute) ;; no. 87-104.
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Consumers -- Attitudes -- Cross-cultural studies.; Consumers' preferences -- Cross-cultural studies.; Imports -- Evaluation -- Cross-cultural studies.; Manufactures -- Evaluation -- Cross-cultural studies.
Other titles: Country-of-origin.
Notes: Bibliography: p. 38-40.
"October 1987."