Psicología y marketing
Subtitle: contribuciones al posicionamiento de la psicología
By: Manuel Calviño.
Publisher: Editora Política
Published: 1999
Place of publication: La Habana
Language: spa
Number of pages: 261
Subjects: Marketing -- Psychological aspects.; Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references (p. 246-261).