Organizing to become market-driven
Subtitle: conference summary, Marketing Science Institute Conference, September 13-14, 1990, Boston, Massachusetts
By: prepared by Gordon S. Swartz
Contributors: Marketing Science Institute. Conference
Series: Report (Marketing Science Institute) -- no. 90-123
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge MA
Language: eng
Number of pages: 42
Copyright date: 1990
Subjects: Marketing; Management; Congresses; Marketing research
Notes: "December 1990."

Includes bibliographical references.