SCAM
Subtitle: so-called alternative medicine
Publisher: Imprint Academic
Published: 2018
Place of publication: Exeter, England
Language: eng
ISBN-13: 9781845409708; 9781845409838
Table of contents: title: Preface; title: 1. Introduction; title: 2. The basics (Evidence and experience ; More good than harm? ; How much of conventional medicine is evidence-based? ; Evidence-based medicine, celebrity-based medicine ; Placebo ; Ethical issues in SCAM); title: 3. Common problems in SCAM (The root cause and the panacea ; Faer-mongering ; Holism ; Conspiracy theories or paranoia ; Is SCAM a cult? ; Non-communication ; Quackademia); title: 4. Research and researchers (Research activity in SCAM ; Promotion masquerading as research ; NCCAIM ; The making of a pseudo-researcher ; How can we differentiate good from bad research? ; Scientific misconduct ; Nonsensical research ; Too good to be true ; The role of criticism) 5. Healthcare practitioners (The tricks of the SCAM trade ; Inside the brain of a SCAM practitioner ; Little SCAM and Big Pharma ; Holistic dentistry ; Doctors of integrative medicine ; The German 'Heilpratiker' ; Veterinarians ; Nurses ; Midwives ; Pharmacists); title: 6. Patients and consumers (Patient choice ; When orthodox medicine has nothing more to offer ; The wellness mania ; Value for money ; Alternative cancer cures ; SCAM advice for patients ; Charities ; Great expectations); title: 7. The funny side (How to become a charlatan ; Monty Python and the homeopaths ; The SCAM lecture ; How to avoid progress from criticism ; Politicians on SCAM ; Prince Charles on SCAM ; The 'knighthood starvation syndrome"); title: Postscript; title: Glossary.