Crisis communications in the 24/7 social media world
Subtitle: a guidebook for CEOs and public relations professionals
By: Bill Walker
Publisher: Paramount Market Publishing, Inc.
Published: 2014
Place of publication: Ithaca, NY
Language: eng
Number of pages: 183
ISBN-13: 9781941688229
Subjects: Corporate image; Case studies; Management; Corporations; Public relations; Reputation; Communication in management; Entreprises; Études de cas; Image; Gestion; Sociétés; Relations publiques; Réputation; Communication en gestion
Other titles: Crisis communications in the twenty-four seven social media world
Description: "Bill Walker has lived in the trenches of several major crises, and his writing reflects both his experience and his empathy for those responsible for guiding organizations large and small through the gauntlet of news media, employees, customers, lawyers, regulators and other stakeholders. In Crisis Communications in the 24/7 Social Media World, Walker explains that the ONLY approach to take is to focus resolutely on the public interest. Actions or reactions based on self-interest will drag you down. The key to surviving a crisis lies in preparing for the inevitable by building relationships with media allies and strengthening your corporate or brand image ahead of time--not after the crisis hits. When well managed, a crisis can be an opportunity to cement relationships with your employees, business partners and customers, and to grow both your company and your career. As one early reviewer put it, "This book is a good reminder that it s most important to act with integrity during a crisis--if you do, the public relations will take care of itself."--Amazon.com.
Notes: Includes bibliographical references and index.
Table of contents: title: Lightening strikes; title: The court of public opinion; title: Fight or flight response; title: Organizational paralysis; title: Crisis? What crisis?; title: The decider: the CEO; title: Social media matters; title: Monday morning armchair quarterbacks; title: The slippery slope of compromise; title: A thousand tiny cuts; title: This is not a test; title: I've seen this movie before; title: Dazed and confused: our friends in the media; title: The forgotten ones; title: Recovery; title: Re-launch; title: Reputation: the new benchmark.