Canadian marketing
Subtitle: principles and applications
By: René Y. Darmon, Michel Laroche, John V. Petrof.
Contributors: Laroche, Michel.; Petrof, John V.
Publisher: McGraw-Hill Ryerson
Published: 1981
Place of publication: Toronto; New York
Language: eng
Number of pages: 512
Subjects: Marketing -- Canada.; Marketing -- Canada -- Management.
Notes: Includes bibliographical references and indexes.