The first-year CMO
Subtitle: leading CMOs on understanding the company, evaluating current campaigns, and instituting best practices
By: [Russ Sharer ... et al.].
Contributors: Sharer, Russ.; Aspatore, Inc.
Series: Inside the minds
Publisher: Aspatore Books
Published: 2008
Place of publication: [Boston, Mass.]
Language: eng
Number of pages: 90
ISBN-13: 9780314987129
Subjects: Marketing -- Management; Executives
Other titles: First year CMO
Notes: "Mat #40711808."