The Psychology Of Price
Publisher: Crimson (DNA); Crimson
Published: 2012
Language: eng
Number of pages: 248
ISBN-13: 9781780590073
Description: Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.