Association of National Advertisers guide to media management
By: Herbert Zeltner.
Contributors: Association of National Advertisers.
Publisher: Published in conjunction with the Association of National Advertisers, Inc. by NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 128
Subjects: Advertising media planning.
Other titles: ANA guide to media management
Notes: Includes index.