Marketing led, sales driven
By: Keith Steward.
Contributors: Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1993
Place of publication: Oxford; Boston
Language: eng
Number of pages: 321
Subjects: Selling.; Marketing.; Marketing channels.; Selling -- Communication systems.
Notes: Includes bibliographical references (p. [316]-317) and index.
"Published on behalf of the Chartered Institute of Marketing."