Branded entertainment
Subtitle: dealmaking strategies & techniques for industry professionals
By: Damaris Valero
Publisher: J. Ross Publishing
Published: 2015
Place of publication: Plantation, FL
Language: eng
Number of pages: 227
ISBN-13: 9781604270945
Subjects: Branding (Marketing); Brand name products; Mass media and publicity; Television; Production and direction; Motion pictures
Notes: Includes index.
Table of contents: title: Defining branded entertainment: what it is and what it is not; title: Two words, one new approach: branded entertainment; title: The players; title: Starting the process; title: Leading the deal; title: Money; title: Mechanics and metrics; title: Case study; title: Building guidelines as a document.