Marketing Research
Subtitle: Text and Cases, Second edition
Edition: 2 edition
Publisher: Best Business Books
Published: August 9, 2006
Language: eng
Format: Paperback
Number of pages: 464
ISBN-13: 9780789027467
Subjects: Market research; Marketing - Research; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing research; Case studies
First sentence: Marketing decisions in contemporary organizations are some of the most important decisions made by managers.