Quantitative techniques for marketing decisions
By: [by] Marvin A. Jolson [and] Richard T. Hise.
Contributors: Hise, Richard T., joint author.
Publisher: Macmillan
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 238
Subjects: Marketing -- Decision making; Marketing -- Mathematical models; Marketing -- Simulation methods
Notes: Includes bibliographies.