Marketing for hospitality and tourism
By: Philip Kotler, John T. Bowen, James C. Makens.
Contributors: Bowen, John T.; Makens, James C.
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2010
Place of publication: Boston
Language: eng
Number of pages: 720
ISBN-13: 9780135045596
Subjects: Hospitality industry -- Marketing; Tourism -- Marketing
Notes: Includes bibliographical references and index.