25 toughest sales objections (and how to overcome them)
Subtitle: surefire techniques for conquering any resistance and closing the deal
By: Stephan Schiffman
Publisher: McGraw Hill
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 226
ISBN-13: 9780071767378
Subjects: Selling
Other titles: Twenty five toughest sales objections (and how to overcome them)
Description: The 25 Toughest Sales Challenges-and How to Overcome Them helps you reverse buyer resistance by illustrating how and why these frustrating objections come up, what they mean, and what to say and do to neutralize them. Stephan Schiffman offers specific questions that keep the sales dialogue going in the toughest situations. Filled with tips, techniques, and dialogue scripts, The 25 Toughest Sales Challenges-and How Overcome Them empowers you to become the buyer's trusted problem solver and bypass future objections before they even arise.
Notes: Includes index.