al-Khuṭaṭ al-taswīqīyah
Subtitle: kayfīyat iʻdadihā : kayfīyat taṭbiqihā
By: taʼalīf Mālkūlm H. B. Mākdūnald ; tarjamat Ṣāliḥ Muḥammad al-Dawīsh, wa-Muḥammad ʻAbd Allāh al-ʻAwaḍ
Contributors: Dawīsh, Ṣāliḥ Muḥammad; ʻAwaḍ, Muḥammad ʻAbd Allāh
Publisher: al-Mamlakah al-ʻArabīyah al-Saʻūdīyah, Maʻhad al-Idārah al-ʻAmmah, al-Idārah al-ʻĀmmah lil-Buḥūth
Published: 1996
Place of publication: Riyadh]
Language: ara
Number of pages: 463
Subjects: Marketing; Planning; Management
Other titles: Marketing plans, how to prepare them, how to use them
Work titles: Marketing plans, how to prepare them, how to use them