Strategic Management
Subtitle: A Multi-Perspective Approach
Contributors: Mark Jenkins (Editor); Veronique Ambrosini (Editor)
Publisher: Palgrave Macmillan
Published: September 6, 2002
Language: eng
Format: Hardcover
Number of pages: 285
ISBN-13: 9780333739006
Subjects: Business strategy; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Management; Industrial management; Strategic Planning
First sentence: The economics of industrial organizations - or, as it is more widely referred to, industrial organization (IO) economics - is a branch of microeconomics that seeks to theorize and explain the economic behaviour of firms, both as individual entities and within their industry groups.