Internet Resources and Services for International Marketing and Advertising
Subtitle: A Global Guide (Global Guides to Internet Business Resources)
Publisher: Oryx Press
Published: May 2002
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9781573564076
Subjects: Advertising industry; Business & Management; Internet; Reference works; Sales & marketing; Export marketing; Computer network resources; Computers; Business / Economics / Finance; Computer Books: Internet General; International - Marketing; Library & Information Science; Business & Economics / International; Internet - General; Advertising; Directories
Description: "Over 150 countries and regions are covered in this guide, which includes more than 2,000 Web sites with information on international marketing and advertising. Included resources and services provide information on the advertising and marketing industries of a country, as well as related marketing sub-specialities, including: direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging." "Internet resources were selected based on relevance, whether the site's development or maintenance was handled by organizations with the necessary resources (mainly government agencies, businesses, colleges, and universities), and content and assessibility. Focus is placed on sites offering free information." "Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--Jacket.