E-business and e-commerce management
Subtitle: strategy, implementation and practice
By: Dave Chaffey
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2011
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 733
ISBN-13: 9780273752011
Subjects: Electronic commerce; Computer networks; Business enterprises
Table of contents: title: Introduction to e-business and e-commerce; title: Marketplace analysis for e-commerce; title: E-business infrastructure; title: E-environment; title: E-business strategy; title: Supply chain management; title: E-procurement; title: E-marketing; title: Customer relationship management; title: Change management; title: Analysis and design; title: E-business service implementation and optimization.