Tuning into mom
Subtitle: understanding America's most powerful consumer
By: Michal Clements, Teri Lucie Thompson
Contributors: Thompson, Teri Lucie, 1956-
Publisher: Purdue University Press
Published: 2011
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 185
ISBN-13: 9781557535856; 9781612491707; 9781612491714
Subjects: Attitudes; Consumer behavior; Relationship marketing; Consumers' preferences; Mothers
Notes: Includes bibliographical references and index.
Table of contents: title: Tuning into mom : her priorities and hot buttons; title: Food : stealth veggies and panini making; title: Exercise and sports : moving together; title: Education : from leapfrog to college; title: Safety and health : safety gates, stranger danger, and designated drivers; title: Technology : texting, talking, teaching; title: Fashion and beauty : sweater-vests be gone!; title: Conclusion : brand sweet spots and actions.