Experiment!
Subtitle: website conversion rate optimization with A/B and multivariate testing
By: Colin McFarland
Publisher: New Riders
Published: 2013
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 157
ISBN-13: 9780321834607
Subjects: Evaluation; Web sites; Testing; Design
Notes: Includes bibliographical references (p. 142-145) and index.