Retailing management
By: Michael Levy ... [et al.].
Edition: 3rd Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2011
Place of publication: [Whitby, Ont.]
Language: eng
Number of pages: 572
ISBN-13: 9780070073371
Subjects: Retail trade; Textbooks; Management; Commerce de détail; Manuels d'enseignement supérieur; Gestion
Notes: Includes bibliographical references and index.
Table of contents: title: pt. 1. The world of retailing. Introduction to the world of retailing; title: Types of retailers; title: Customer buying behaviour.; title: pt. 2. Retailing strategy. Retail market strategy; title: Retail locations strategy : trade area decisions and site assessment; title: Store design, layout, and visual merchandising strategy; title: International retailing strategy.; title: pt. 3. Financial management. Financial strategy; title: Planning merchandise assortments; title: Merchandise planning systems; title: Buying strategies; title: Retail pricing.; title: pt. 4. Store management. Human resource management and staff training issues; title: Building customer loyalty : customer relationship management and service strategies; title: Appealing to the customer : retail communication mix.