Creative Construction
Subtitle: The DNA of Sustained Innovation
Publisher: PublicAffairs; PublicAffairs, Hachette Book Group
Published: Jan 15, 2019
Language: eng
Format: hardcover
Number of pages: 288
ISBN-13: 9781610398770
Description: "Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation." -- Publisher's description
Notes: Source title: Creative Construction: The DNA of Sustained Innovation