No b.s. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses
By: By Dan S. Kennedy.
Publisher: Entrepreneur Press
Published: 2006
Place of publication: Irvine, Calif
Language: eng
Subjects: Direct marketing
Table of contents: title: The big switch; title: The rules; title: The results triangle; title: Markets; title: Message; title: Media; title: Mastery; title: How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / By Bill Glazer; title: Who else wants to know how a guy With no tax experience took a two-room tax office doing $50,000 in sales with a couple of seasonal employees and built a $4 million dollar a year tax business with 24 locations and 440 employees? / By Chauncy Hutter; title: How to advertise less for new customers yet double your profits / By Rory Fatt; title: Courageous marketing, marketing-based courage / By Dr. Ben Altadonna; title: Direct response marketing for dentists and other professionals / By Dr. Charles Martin; title: How to keep clients informed, interested, happy and coming back for more / By Al Williams; title: How direct marketing can change your entire business life / By Scott Tucker; title: From dead-broke bug guy to marketing millionaire / By Chet Rowland; title: How to automate your marketing / By Ron Romano; title: How to put a fence around your customers / By Dan Kennedy.