Research on the effects of television advertising on children
Subtitle: a review of the literature and recommendations for future research
By: report prepared for National Science Foundation, Research Applications Directorate, RANN-Research Applied to National Needs, Division of Advanced Productivity Research and Technology
Contributors: United States. Division of Advanced Productivity Research and Technology Division of Advances Productivity
Series: NSF/RA 770115
Publisher: National Science Foundation, Research Applications Directorate, RANN-Research Applied to National Needs, Division of Advanced Productivity Research and Technology : for sale by the Supt. of Docs., U.S. Government Print. Off.
Published: 1977
Place of publication: [Washington]
Language: eng
Number of pages: 229
Subjects: Television -- United States -- Psychological aspects; Television advertising -- United States; Television and children
Notes: Cover title

Based on research supported by the National Science Foundation under grant no. APR 75-10126

Includes appendices

Bibliography: p. 207-229