Essentials of marketing
By: E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Contributors: Shapiro, Stanley J.; Perreault, William D.
Edition: 2nd Canadian ed.
Publisher: Irwin
Published: 1988
Place of publication: Homewood, Ill
Language: eng
Number of pages: 637
Subjects: Marketing.
Notes: Bibliography: p. 589-602.
Includes indexes.