Once upon a car
Subtitle: the fall and resurrection of America's big three auto makers--GM, Ford, and Chrysler
By: Bill Vlasic
Edition: 1st ed.
Publisher: William Morrow
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 394
ISBN-13: 9780061845628; 9780061845635; 9780062042224
Subjects: Ford Motor Company; General Motors Corporation; BUSINESS & ECONOMICS / General; Chrysler Corporation; Automobile industry and trade; History
Description: "The Detroit bureau chief for The New York Times takes readers inside the Big Three U.S. automakers for the rise and fall --and rise again? -- of this quintessentially American industry"--
Notes: Includes bibliographical references and index.