Predicting brand purchase behavior
Subtitle: a marketing application of the Schönemann-Wang unfolding model
By: by Edgar A. Pessemier, William Moore, and Taylor Little.
Contributors: Moore, William L. 1946- joint author.; Little, Taylor Eugene, 1948- joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 588; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 588.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1976
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 18
Subjects: Consumers' preferences -- Mathematical models.
Notes: Bibliography: p. leaves 17-18.