Marketing research
Subtitle: selected readings
By: edited by Joseph Seibert & Gorden [i.e. Gordon] Wills.
Contributors: Prestoungrange, Gordon.
Series: Penguin modern management readings
Publisher: Penguin
Published: 1970
Place of publication: Harmondsworth
Language: eng
Number of pages: 392
Subjects: Marketing research -- Addresses, essays, lectures.
Notes: Includes bibliographies.