Innovation und Imitation von Bankmarktleistungen
Subtitle: insbesondere im Privatkundengeschäft von Universalbanken
By: Elisabeth Kaiser.
Series: Betriebswirtschaftliche Forschungsbeiträge ;; Bd. 27
Publisher: GBI
Published: 1989
Place of publication: München
Language: ger
Number of pages: 297
Subjects: Bank marketing -- Germany (West); Banks and banking -- Customer services -- Germany (West); Universal banks -- Germany (West); Banking law -- Germany (West)
Notes: Includes bibliographical references (p. 274-295).
Originally presented as the author's thesis (doctoral)--Ludwig-Maximilians-Universität München, 1987.