Marketing management
By: Benson P. Shapiro, Robert J. Dolan, John A. Quelch.
Contributors: Dolan, Robert J.; Quelch, John A.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Subjects: Marketing -- Management
Notes: Includes bibliographies.
Table of contents: title: v. 1. Principles, analysis, and applications; title: v. 2. Strategy, planning, and implementation; title: v. 3. From theory to practice.