Fallstudien aus der Österreichischen Marketingpraxis
Subtitle: ein Arbeitsbuch zu den Grundzügen des Marketing
By: [herausgegeben von] Udo Wagner, Heribert Reisinger.
Contributors: Wagner, Udo, 1940-; Reisinger, Heribert, 1968-
Series: WUV Studienbücher.; Bd. 1
Publisher: WUV-Universitätsverlag
Published: 1994
Place of publication: Wien
Language: ger
Number of pages: 202
Subjects: Marketing -- Study and teaching -- Austria.
Notes: Includes bibliographical references.