A Handbook of Intellectual Property Management
Subtitle: Protecting, Developing, and Exploiting Your IP Assets
Contributors: Adam Jolly (Editor); Jeremy Philpott (Editor)
Edition: New Ed edition
Publisher: Kogan Page
Published: April 1, 2007
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780749445355
Subjects: English law: intellectual property; Intellectual property, copyright & patents; Law; Business / Economics / Finance; Intellectual Property - General; Marketing - Product Management; Business & Economics / Marketing / General; Law/Intellectual Property - General
First sentence: Today, intellectual property (IP) underpins between 50 and 70 per cent of a country's private sector gross domestic product (GDP), so it is often the difference between commercial success and failure.