Managerial marketing
Subtitle: the ultimate advantage
By: B. Charles Ames, James D. Hlavacek.
Contributors: Hlavacek, James D.
Edition: 1st ed.
Publisher: Managerial Marketing
Published: 1984
Place of publication: Mountainside, N.J
Language: eng
Number of pages: 389
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.