Kaufentscheidungsprozesse von Familien
Subtitle: empir. Unters. zur Beteiligung von Mann u. Frau an d. Kaufentscheidung
By: Hans-Dieter Dahlhoff.
Series: Europäische Hochschulschriften :; Bd. 257
Publisher: Lang
Published: 1980
Place of publication: Frankfurt am Main; Bern; Cirencester/U.K
Language: ger
Number of pages: 307
Subjects: Consumers -- Germany, West.; Sex differences (Psychology)
Notes: Includes bibliography.
Originally presented as the author's thesis, Münster.