Dark art
Subtitle: the changing face of public relations
By: Tim Burt
Edition: [North American ed.].
Publisher: Elliott and Thompson Ltd.
Published: 2012
Place of publication: London
Language: eng
Number of pages: 212
ISBN-13: 9781908739025; 9781908739001; 9781907642562
Subjects: Public relations; Public Relations; Advertising & Promotion; BUSINESS & ECONOMICS; General
Description: An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old dark art of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.
Notes: Includes bibliographical references and index.
Table of contents: title: pt. 1. The great persuaders; title: pt. 2. The reckoning; title: pt. 3. Good reputations; bad reputations.