Marketing research
By: David A. Aaker, V. Kumar, George S. Day.
Contributors: Kumar, V.; Day, George S.
Edition: 9th ed.
Publisher: Wiley
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 774
ISBN-13: 9780470050767
Subjects: Marketing research
Notes: Includes bibliographical references and index.