פרסום וקידום מכירות
Publisher: Miśrad ha-ḥinukh, ha-Minhal le-madaʻ ule-ṭekhnologyah, ha-Piḳuaḥ ʻal horaʼat madaʻ ṿe-ṭekhnologyah; Orṭ Yiśraʼel, ha-Merkaz ha-pedagogi ʻal shem Moshinsḳi
Published: 2004
Place of publication: Yerushalayim
Language: heb
Number of pages: 134
Subjects: Marketing; Sales promotion
Other titles: Pirsum ṿe-ḳidum mekhirot