ha- Ḳerav ʻal ha-madaf
Subtitle: ha-raʻayonot ha-menutsaḥim shel rishtot ha-shiṿuḳ ha-movilot
By: Śimḥah Sigan.
Series: Kesef shelkha
Publisher: Yediʻit aḥaronot; Sifre ḥemed; Globus
Published: 2006
Place of publication: Tel-Aviv
Language: heb
Number of pages: 213
Subjects: Franchises (Retail trade); Marketing; Chain stores; Branches (Business enterprises)
Other titles: Retail battle