BOSCH Limited
Subtitle: migrating and building the brand
By: Seema Gupta & Molly Chaudhuri
Contributors: Chaudhuri, Molly; Indian Institute of Management, Bangalore
Series: IIMB Working paper -- no. 2009-10-194
Publisher: Indian Institute of Management
Published: 2008
Place of publication: Bangalore
Language: eng
Format: [microform] :
Subjects: Product management; BOSCH Ltd; Branding (Marketing)
Notes: Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2013. 1 microfiche Master microform held by: DLC.