Profitable retailing using relationship and database marketing
Subtitle: a senior executive's guide to leveraging customer information
By: comissioned by Direct Marketing Association ; prepared by Deloitte & Touche.
Contributors: Direct Marketing Association (U.S.); Deloitte & Touche.
Series: DMA senior executive's guide
Publisher: Direct Marketing Association
Published: 1994
Place of publication: [New York?]
Language: eng
Number of pages: 144
Subjects: Database marketing -- United States -- Case studies; Retail trade -- Management -- United States; Marketing; Point-of-sale systems -- United States
Notes: Includes bibliographical references (p. 141-144)