Maximizing Your Media Dollars 
Subtitle: ANA's Guide To Media Planning and Buying
Publisher: Assn of Natl Advertisers
Published: March 20, 1996
Language: eng
Format: Paperback
Number of pages: 117
ISBN-13: 9781563180231
Subjects: Advertising; Advertising & Promotion; Brand name products; Business; Business & Economics; Business & Economics / Advertising & Promotion; Business/Economics
First sentence: This volume is intended as a follow-up and companion to the ANA Guide to Media Management published in 1993 by the Association of National Advertisers, Inc.