Werbung für den PC
Subtitle: vergleichende Analyse der Anzeigen- und Hörfunkwerbung für das technische Produkt Personalcomputer
By: Matthias Fock.
Series: Europäische Hochschulschriften. Reihe XXI, Linguistik,; Bd. 116 =; Publications universitaires européennes. Série XXI, Linguistique ;; vol. 116 =; European university studies. Series XXI, Linguistics ;; vol. 116; Europäische Hochschulschriften.; Bd. 116.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1992
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 281
Subjects: Microcomputers -- Germany -- Marketing.; Advertising -- Germany.
Notes: Includes bibliographical references (p. 270-280).
Originally presented as the author's thesis (doctoral)--Universität Hamburg, 1992.