Reconceptualizing Literacy in the Media Age (Advances in Reading/Language Research)
Contributors: A. Watts Pailliotet (Editor); P.B. Mosenthal (Editor)
Publisher: JAI Press
Published: June 1, 2000
Language: eng
Format: Hardcover
Number of pages: 484
ISBN-13: 9780762302642
Subjects: Literacy; Reading skills; Social research & statistics; Research; Reading Education (General); Language Arts & Disciplines; Language Arts / Linguistics / Literacy; English; Education; Language; History; Linguistics; Education : Research; Language Arts & Disciplines / Linguistics; Science : History; Adult & Continuing Education
First sentence: One limitation of much audience research is that the primary unit of analysis is the autonomous, individual viewer's own response studied in isolation from the activities and social contexts in which that viewer is responding.