Events und Sport
Subtitle: Stand und Perspektiven der Eventforschung
By: Cornelia Zanger (Hrsg.).
Contributors: Zanger, Cornelia, editor
Series: Springer Gabler research; Markenkommunikation und Beziehungsmarketing
Publisher: Springer Gabler
Published: 2013
Place of publication: Wiesbaden
Language: ger
Number of pages: 277
ISBN-13: 9783658036805; 9783658036812
Subjects: Sports; Congresses; Marketing
Notes: Proceedings of a conference held October 26, 2012 in Chemnitz, Germany.

Includes bibliographical references.