Marketing
By: William G. Zikmund, Michael d'Amico.
Contributors: D'Amico, Michael.
Edition: 5th ed.
Publisher: West Pub. Co.
Published: 1996
Place of publication: Minneapolis/St. Paul
Language: eng
Number of pages: 784
Subjects: Marketing.
Notes: Includes bibliographical references (p. 745-754) and indexes.
Colored maps on endpapers.