Cause Marketing
Publisher: Kaplan Business
Published: August 7, 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780793152582
Subjects: Public relations; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Social marketing
First sentence: "It is better to give than to receive" is an expression that has evolved from a biblical quotation into a highly sophisticated strategy of modern life and business.