Feng chao xing xiao
By: Yuena Boge zhu ; Chen Yu'e yi = Contagious : why things catch on / Jonah Berger
Contributors: Chen, Yu'e, translator
Edition: 2 ban
Series: BIG cong shu -- 260; BIG cong shu -- 260.
Publisher: Shi bao wen hua chu ban qi ye gu fen you xian gong si
Published: 2015
Place of publication: Taibei Shi
Language: chi
Number of pages: 309
ISBN-13: 9789571364513
Subjects: Popularity; Economic aspects; Consumer behavior; New products
Work titles: Contagious : why things catch on
Description: Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Notes: Translation of: Contagious : why things catch on.