The Hottest Ideas in Word of Mouth Advertising
Subtitle: What Works, What Doesn'T, What's Fake, and Why
Publisher: Americas Group
Published: March 1, 2004
Language: eng
Format: Paperback
Number of pages: 260
ISBN-13: 9780935047509
Subjects: Marketing - Direct; Word-of-mouth advertising; Business / Economics / Finance; Business/Economics