Cases in marketing management
By: Kenneth L. Bernhardt, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943-
Edition: 6th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, IL
Language: eng
Number of pages: 754
Subjects: Marketing -- Management -- Case studies.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.