Divide and prosper
Subtitle: effects of partitioned prices on consumers' price recall and demand
By: Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson
Contributors: Greenleaf, Eric A; Johnson, Eric J; Marketing Science Institute
Series: Report -- no. 98-116; Report (Marketing Science Institute) -- no. 98-116
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Pricing -- Psychological aspects; Consumer behavior
Notes: "Working paper."

"September 1998."

Includes bibliographical references (p. 25-27)