L' espace du désir
Subtitle: traité de "contre-marketing"
By: Alix Brijatoff ; préface de Franck Riboud.
Series: Management & communication
Publisher: Presses du Management
Published: 1999
Place of publication: Paris
Language: fre
Number of pages: 195
Subjects: Marketing -- Psychological aspects; Marketing -- Case studies; Consumers' preferences
Genres: Case studies.
Other titles: Traité de contre-marketing.; Inventer c'est rêver
Notes: Includes bibliographical references (p. 195-[196]).