Services Marketing (The McGraw-Hill Series in Marketing)
Edition: International Ed edition
Publisher: Mcgraw-Hill (Tx); McGraw Hill
Published: July 2002
Language: eng
Format: Paperback
Number of pages: 608
ISBN-13: 9780071148818
Subjects: Sales & marketing; Service industries; Industries - General; Marketing - General; Marketing; Service Industries Management; Business & Economics; Business/Economics