Creating ever-cool
Subtitle: a marketer's guide to a kid's heart
By: Gene Del Vecchio ; [illustrations by Damian Fulton].
Publisher: Pelican Pub. Co.
Published: 1997
Place of publication: Gretna, La
Language: eng
Number of pages: 253
Subjects: Child consumers.; Advertising and children.; Children -- Attitudes.
Other titles: Ever-cool