The Iacocca management technique
By: Maynard M. Gordon.
Edition: 1st ed.
Publisher: Dodd, Mead
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 176
Subjects: Iacocca, Lee A; Chrysler Corporation; Ford Motor Company; Automobile industry and trade -- United States -- Management
Description: This book traces the evolution of Iacocca's successful approach to corporated executive leadership form his career rise at Ford to his performance of "mission impossible" at Chrysler.