Changing Minds
Subtitle: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)
Edition: 1 edition
Publisher: Harvard Business School Press
Published: September 30, 2006
Language: eng
Format: Paperback
Number of pages: 244
ISBN-13: 9781422103296
Subjects: Cognition & cognitive psychology; Leadership; Psychology; Business / Economics / Finance; Management - General; Motivational & Inspirational; Business/Economics; Applied Psychology; Change (Psychology); Influence (Psychology); Persuasion (Psychology); Business & Economics
Description: Gardner defines leadership as the ability to change minds, using examples of various leaders (e.g., Margaret Thatcher, Mohandas Gandhi, James O. Freedman, President Bush, Tony Blair, and South Africa's Nelson Mandela.) as models for future action. He argues that we must use different intelligences to change minds in different settings and expands upon this idea by citing seven relevant factors-reason, research, resonance, representational redescriptions, resources and rewards, real-world events, and resistances.