Factors affecting information search for consumer durables
By: William E. Baker and William L. Wilkie
Contributors: Wilkie, William L; Marketing Science Institute
Series: Report -- no. 92-115; Report (Marketing Science Institute) -- no. 92-115
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Consumer behavior; Motivation research (Marketing); Consumers -- Research
Notes: "May 1992."

"Working paper."

Includes bibliographical references (p. 20-22)