Elements of South African marketing
By: Norman Blem, R.N. Brits, and W. Duncan Reekie.
Contributors: Brits, R. N.; Reekie, W. Duncan.; Brits, R. N.
Edition: Rev. 1st ed.
Publisher: Southern Book Publishers
Published: 1989
Place of publication: Johannesburg
Language: eng
Number of pages: 370
Subjects: Marketing research -- South Africa.; Marketing -- South Africa.; Consumers -- South Africa.
Notes: Includes bibliographical references and index.
Rev. ed. of: Marketing in South Africa / R.N. Brits and W. Duncan Reekie. 1st ed. 1985.