Adding value
By: a Lauderdale production for BBC for Business ; producer, Brian Edwards
Contributors: Lauderdale Productions; BBC for Business; Films for the Humanities (Firm)
Series: Branding, the marketing advantage
Publisher: Distributed by Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 16
Subjects: Brand name products; Marketing; Management; Case studies; Product management; Business names
Description: Examines traditional ways of adding value using case studies from Singapore Airline and 3M.
Notes: DVD.