Consumer-level determinants of store brand proneness
Subtitle: an empirical study with Indian consumers
By: Preeti Priya
Contributors: Institute of Rural Management (Ānand, India)
Series: Working paper / Institute of Rural Management -- 241
Publisher: Institute of Rural Management
Published: 2013
Place of publication: Anand
Language: eng
Number of pages: 26
Subjects: Consumer behavior; Branding (Marketing); Retail trade
Notes: Includes bibliographical references (pages 22-26).