Consumer capitalism
Subtitle: politics, product markets, and firm strategy in France and Germany
By: Gunnar Trumbull.
Series: Cornell studies in political economy
Publisher: Cornell University Press
Published: 2006
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 208
ISBN-13: 9780801443824
Subjects: Consumer protection -- France.; Consumer protection -- Germany.; Consumption (Economics) -- France.; Consumption (Economics) -- Germany.; Capitalism -- France.; Capitalism -- Germany.; Product management -- France.; Product management -- Germany.
Description: "Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy, Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers."

"Trumbull's findings help to clarify distinctive national approaches to recent product crises - including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: The rise of consumer capitalism; title: Consumption contested; title: The organized consumer; title: Consumer risk; title: Consumer information; title: Standards versus contracts; title: Price and quality; title: The consumer as citizen.