Current company practices in the use of corporate advertising
Subtitle: 1979 A.N.A. survey report
Contributors: Association of National Advertisers
Publisher: Association of National Advertisers
Published: 1980
Place of publication: New York, N.Y
Language: eng
Number of pages: 36
Subjects: Advertising -- United States
Other titles: 1979 A.N.A. survey report
Notes: "The result of a survey of how 302 major U.S. corporations use corporate advertising, covering : campaign objectives, continuity of use, expenditure levels, target audiences, media used, types of research used, and the decision-making structure involved in planning and carrying out corporate advertising programs."