Advertising across cultures
Subtitle: a linguistic-semiotic analysis of British and Italian TV commercials
By: Nicola Borrelli ; preface by Rosa Maria Bollettieri Bosinelli
Edition: 1st ed.
Series: Aio -- 571; Aio -- 571.
Publisher: Aracne
Published: 2010
Place of publication: Roma
Language: eng
Number of pages: 427
ISBN-13: 9788854830349
Subjects: Television advertising; Language
Notes: "A10/571"--Ser. t.p.

Includes bibliographical references (p. 419-425).