Paul Rand
By: Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research, Elinor Pettit, Georgette Ballance].
Contributors: Rand, Paul, 1914-; Helfand, Jessica
Publisher: Phaidon
Published: 1999
Place of publication: London
Language: eng
Number of pages: 255
Subjects: Rand, Paul, 1914- -- Criticism and interpretation; Design -- United States -- History -- 20th century; Commercial art -- United States -- History -- 20th century
Description: "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.
Notes: Includes bibliographical references (p. 247-249) and index.
Table of contents: title: Routes : the boy art director; title: Advertising : modernism comes to Madison; title: Publishing : the play instinct at work; title: Corporate identity : good design is good business; title: Paul Rand : author; title: Paul Rand : the modern professor / by Jessica Helfand.