Cases in Consumer Behaviour
Contributors: Gerrit Antonides (Editor); Fred W. Van Raaij (Editor)
Publisher: John Wiley & Sons
Published: July 14, 1999
Format: Paperback
Number of pages: 96
ISBN-13: 9780471987826
Subjects: Consumer Behavior - General; Marketing - Research; Sales & marketing; Sociology, Social Studies; Business / Economics / Finance
First sentence: In March 1998, the third in a series of sexually charged ads for Diet Coke was launched on the Irish market.