Pressure on profit
Subtitle: challenge for research? : 3rd ESOMAR/MERF/IAA Middle East and North African Conference, Dubai (UAE), 23rd-25th March, 1996.
Series: ESOMAR publication series ;; v. 198
Publisher: European Society for Opionion and Marketing Research
Published: 1996
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 276
Subjects: Marketing research -- Persian Gulf Region -- Congresses.
Other titles: 3rd ESOMAR/MERF/IAA Middle East and North African Conference, Dubai (UAE), 23rd-25th March 1996
Notes: Includes bibliographical references.