Das Kontraktmarketing als Kooperationsmodell
Subtitle: e. Analyse für d. Beziehungen zwischen Konsumgüterindustrie u. Handel
By: von Bruno Tietz, Günter Mathieu.
Contributors: Mathieu, Günter, joint author.
Series: FIW-Schriftenreihe ;; Heft 83
Publisher: Heymann
Published: 1979
Place of publication: Köln; Berlin; Bonn; München
Language: ger
Number of pages: 401
Subjects: Marketing -- Germany (West) -- Management.; Cooperation -- Germany (West); Franchises (Retail trade) -- Germany (West)
Notes: Bibliography: p. 379-392.