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Subtitle: the making of the American mass market
By: Susan Strasser.
Edition: 1st ed.
Publisher: Pantheon Books
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 339
Subjects: Advertising -- United States -- Psychological aspects -- History; Consumers -- United States -- History; Sales promotion -- United States -- History; Brand name products -- United States -- History
Notes: Bibliography: p. [293]-326.
Includes index.