The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Edition: 1 edition
Publisher: Cambridge University Press
Published: May 1, 2009
Language: eng
Format: Paperback
Number of pages: 401
ISBN-13: 9780521052528
Subjects: Comparative law; Intellectual property, copyright & patents; Law; Legal Reference / Law Profession; Business & Financial; Intellectual Property - General; International; Law / Intellectual Property
First sentence: The essence of the problem of appropriation of personality may be put very simply: if one person (A) uses in advertising or merchandising the name, voice or likeness of another person (B) without his or her consent, to what extent will that person (B) have a remedy to prevent such an unauthorised exploitation?