Das Gesicht der Bundeswehr
Subtitle: Kommunikationsstrategien in der Freiwilligenwerbung der Bundeswehr 1956 bis 1989
By: Thorsten Loch.
Series: Sicherheitspolitik und Streitkräfte der Bundesrepublik Deutschland -- Bd. 8
Publisher: Oldenbourg
Published: 2006
Place of publication: München
Language: ger
Number of pages: 380
ISBN-13: 9783486583960
Subjects: Advertising -- Germany.; Military service, Voluntary -- Germany -- History -- 20th century.; Sociology, Military -- Germany -- History.; Germany -- Armed Forces -- Recruiting, enlistment, etc.
Notes: Originally issued as the author's dissertation--Helmut-Schmidt-Universiẗat, Hamburg, 2006.

Includes bibliographical references (p. 342-380).