Why you need to be on the brandwagon
Subtitle: brands are long-term money
By: Andy Milligan and Jon Edge
Contributors: Edge, Jon; Edge, Jon
Publisher: Pearson Education publishing as FTPress Delivers
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 10
ISBN-13: 9780132550482; 9780132543989
Subjects: Branding (Marketing); Brand name products; Advertising
Other titles: Brands are long-term money
Description: "This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact' by Andy Milligan and Jon Edge. Everyone now understands that brands equal long-term money. And long-term money gives you the power to change things. That's why we're obsessed with brands. And that is why you have to be on the brandwagon"--Resource description page.
Notes: Description based on resource description page (viewed Mar. 12, 2010).

"An e-burst of inspiration from the best books"--Cover.