On The Art Of Writing Copy
Subtitle: The Best Of Print, Broadcast, Internet, Direct Mail
Edition: 2nd edition
Publisher: Amacom Books
Published: May 30, 2000
Format: Hardcover
ISBN-13: 9780814405987
Subjects: Business & Economics; Business/Economics; Advertising & Promotion
First sentence: This book is jam-packed with rules, laws, commandments, concepts, precepts, principles, and savage opinions.