Attack of the customers
Subtitle: why critics assault brands online and how to avoid becoming a victim
By: by Paul Gillin with Greg Gianforte
Contributors: Gianforte, Greg
Publisher: [publisher not identified]
Published: 2012
Place of publication: [Place of publication not identified]
Language: eng
Number of pages: 240
ISBN-13: 9781479244553
Subjects: Consumer complaints; Customer relations; Social media
Description: This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.
Notes: Includes bibliographical references and index.