Market orientation in U.S. and Scandinavian companies
Subtitle: a cross-cultural study
By: Fred Selnes, Bernard J. Jaworski, Ajay K. Kohli.
Contributors: Jaworski, Bernard J.; Kohli, Ajay K.
Series: Marketing Science Institute -- no.97-107
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33