The telephone book
Subtitle: how to find, get, keep, and develop customers
By: Robert Leiderman.
Series: The John Fraser-Robinson direct marketing series
Publisher: McGraw-Hill
Published: 1990
Place of publication: London; New York
Language: eng
Number of pages: 364
Subjects: Telemarketing -- Great Britain -- Management -- History.; Telephone selling -- Great Britain -- Management -- History.
Notes: Includes bibliographical references (p. 353-354) and index.