Gendai ryūtsū keizai ron
Subtitle: Takebayashi Shōtarō Sensei koki kinen
By: [henshū daihyō Izushi Kuniyasu].
Contributors: Takebayashi, Shōtarō, 1906-; Izushi, Kuniyasu, 1929-
Publisher: Bunshindō
Published: 1978
Place of publication: Tokyo
Language: jpn
Number of pages: 235
Subjects: Takebayashi, Shōtarō, -- 1906-; Marketing
Notes: List of S. Takebayashi's works: p. 224-235.

Includes bibliographical references.
Table of contents: value: Morishita Nijiya.  "Ryūtsūron" no hōhō.; value: Arakawa Yūkichi. Māketingu ron paradaimu no tenkai to sono mondaisei.; value: Suzuki Takeshi. Tagenteki shōgyō kinō ron no tenkai.; value: Ishii Junzō.  Chaneru · shisutemu ron no saikentō.; value: Murada Akiharu.  Gendai māketingu to ryūtsū no kihonteki chōryū.; value: Aritomi Shigehiro.  "Ryūtsū kakumei" to sono seika.; value: Mikami Tomisaburō.  Kourigyō o chūshin to suru kyōsō chitsujo no mondai o megutte.; value: Kichi Setsurō.  Chūshin shōgyōchi no nikyokuka to shite no haikei.; value: Takebayashi Yūkichi.  Borantari · chēn no kainen to keitai.; value: Izushi Kuniyasu.  Wasō orimono ryūtsū ni okeru oroshiuri ryūtsū katsudō no igi to mondai.; value: Mitsuzawa Shigeo. Māketingu kanri no shosei katei.