Pricing best practices
By: Ronald J. Baker.
Publisher: J. Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 400
ISBN-13: 9780471729808
Subjects: Pricing.
Notes: Includes index.
Table of contents: title: Why is movie theater popcorn so expensive?; title: Why are we in business?; title: Mind over matter; title: The old business equation; title: The new business equation; title: Ninety-nine cents pricing, engagement rings, and the assumption of rationality; title: The invisible hand : no one person knows how to make a pencil; title: A tale of two theories; title: Cost-plus pricing epitaph; title: The wrong mistakes; title: Price-led costing replaces cost accounting; title: What and how people buy; title: The value proposition; title: The consumer surplus and price discrimination; title: Customer segmentation strategies; title: Price discrimination in practice; title: There is no such thing as a commodity; title: Bakers law : bad customers drive out good customers; title: Ethics, fairness, and pricing; title: Antitrust law; title: Who's in charge of value?; title: Pricing on purpose : getting paid for the value your company creates.