Statistics for marketing and consumer research
By: Mario Mazzocchi.
Publisher: Sage
Published: 2008
Place of publication: Los Angeles
Language: eng
Number of pages: 412
ISBN-13: 9781412911214; 9781412911221
Subjects: Marketing research -- Statistical methods.; Consumers -- Research -- Statistical methods.
Notes: Includes bibliographical references (p. [387]-398) and index.