Relevance
Subtitle: the power to change minds and behavior and keep you ahead of the competition
By: Andrea Coville, Chief Executive Officer, Brodeur Partners ; with Paul B. Brown
Edition: First edition.
Published: 2014
Language: eng
Number of pages: 178
ISBN-13: 9781937134822
Subjects: Social aspects; Consumer behavior; Competition; Meaning (Psychology)
Notes: Includes bibliographical references and index.
Table of contents: title: Are you relevant?; title: Everything is personal; title: Dimensions of relevance (I): quantitative; title: Dimensions of relevance (II): qualitative; title: Dimensions of relevance (III): circumstances; title: Why are we making this effort?; title: How to become (and stay) relevant; title: Relevance and innovation; title: How to become irrelevant; title: How to regain relevance; title: Appendix organizational relevance : frameworks and profiles; title: Index; title: About the author.