Lights, camera, Madison Avenue
Subtitle: the golden age of advertising
By: Robert Naud
Publisher: McFarland & Company, Incorporated Publishers
Published: 2016
Language: eng
Number of pages: 198
ISBN-13: 9781476662336
Copyright date: 2016
Subjects: Advertising; Television commercials; Advertising executives; History
Description: "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--
Notes: Various printings.

Includes bibliographical references (page 191) and index.
Table of contents: title: Midstream in a career; title: Advertising and its history; title: Adapting to financial change; title: Commercials at their best; title: Back at the Dorchester; title: England and guild visitors; title: Land's End and career objectives; title: The edit, Marilyn Monroe and Dina Merrill; title: A Xerox machine; title: Nepotism 101; title: Scandalous behavior; title: The name's the game; title: Good luck in multiples; title: Lamp repair; title: Pursuit of young viewers and the moon; title: An established producer; title: Farewell to milkshakes and ice cream; title: National drivers safety test; title: Wilshire Boulevard to Clivedon on Thames; title: Filming at the LBJ ranch; title: Actors' revenge and ravioli; title: The White House lawn and applause from the Secret Service; title: A collection of thoughts; title: Senta Berger: a dazzling beauty; title: Howard Zieff: an exceptional talent; title: Weather permitting; title: See the nice man; or, A talent to remember; title: Real people and real change; title: Back to modeling: well, sorta; title: Look out how you use proud words; title: Rome and Grindelwald; title: Cars and midgets in space; or, stuck in Beverly Hills.