The why of consumption
Subtitle: contemporary perspectives on consumer motives, goals, and desires
By: edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
Contributors: Ratneshwar, S; Mick, David Glen; Huffman, Cynthia
Series: Routledge interpretive marketing research -- 1; Routledge interpretive marketing research series -- 1
Publisher: Routledge
Published: 2000
Place of publication: London; New York
Language: eng
Number of pages: 330
Subjects: Consumer behavior; Consumers -- Research
Notes: Includes bibliographical references and index