Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Contributors: Bloom, Paul N.; Gundlach, Gregory T.
Publisher: Sage
Published: 2001
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 543
Subjects: Social marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The use of marketing knowledge in formulating and enforcing consumer protection policy / J. Craig Andrews; title: Marketing and modern antitrust thought / Gregory T. Gundlach; title: Criteria for assessing the public policy relevance of research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin; title: Intersector transfer of marketing knowledge / Alan R. Andreasen; title: Firm responses to consumer information policy / Christine Moorman; title: How corporate marketing practices have changed in response to antitrust enforcement / Mary Jane Sheffet; title: Changes in corporate practices in response to public interest advocacy and actions : the role of consumer boycotts and socially responsible consumption in promoting corporate social responsibility / N. Craig Smith; title: Corporate societal marketing / Minette E. Drumwright and Patrick E. Murphy; title: Advertsing and competition / Andrew V. Abela and Paul W. Farris; title: The socioeconomic consequences of franchise distribution : a policy retrospective / Patrick J. Kaufmann; title: Pricing strategy, competition, and consumer welfare / Joseph P. Guiltinan and Alan G. Sawyer; title: Marketing and development : macromarketing perspectives / Thomas A. Klein and Robert W. Nason; title: Corporate marketing effects on consumer welfare : short-term benefits but long-term costs? / Michael R. Hagerty; title: The effectiveness of intellectual property laws / Alex Simonson; title: Consumer response to warnings and other types of product hazard information : future public policy and research directions / David W. Stewart, Valerie S. Folkes, and Ingrid Martin; title: Do food labels word[sic] : gauging the effectiveness of food labels pre- and post-NLEA / Brenda M. Derby and Alan S. Levy; title: The effectiveness of environmental marketing claims : the roles of consumers, competitors, and policy makers / Robert N. Mayer, Linda A. Lewis, and Debra L. Scammon; title: Insights from consumer research on the effects of deceptive advertising regulations / John E. Calfee; title: The effectiveness of product safety regulation and litigation / Fred W. Morgan; title: The effectiveness of self-regulated privacy protection : a review and framework for future research / George R. Milne; title: Social marketing and development / Ruby Roy Dholakia and Nikhilesh Dholakia; title: Theories and models in social marketing / R. Craig Lefebvre.