Corporate Identity und strategische Unternehmensführung
By: Klaus Kleinfeld.
Series: Reihe Produktforschung und Industriedesign ;; Bd. 5
Publisher: Akademischer Verlag
Published: 1992
Place of publication: München
Language: ger
Number of pages: 246
Subjects: Corporate image.; Strategic planning.
Notes: Includes bibliographical references (p. 210-246).
Originally presented as the author's thesis (doctoral)--Universität Würzburg, 1992.