Packaging the presidency
Subtitle: a history and criticism of presidential campaign advertising
By: Kathleen Hall Jamieson.
Edition: 2nd ed.
Publisher: Oxford University Press
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 546
Subjects: Presidents -- United States -- Election; Advertising, Political -- United States; United States -- Politics and government -- 1945-1989
Description: Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.
Notes: Includes bibliographical references (p. 512-535) and index.