A crossfunctional approach to evaluating multiple line extensions for assembled products
By: Kamalini Ramdas, Mohanbir S. Sawhney
Contributors: Sawhney, Mohanbir S; APICS Educational & Research Foundation
Series: Report -- no. 99-105; Report (Marketing Science Institute) -- no. 99-105
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: New products -- Management; Product lines; Production management
Notes: "APICS Educational & Research Foundation, Inc."

"Working paper."

Includes bibliographical references (p. 35-39)