Marketing and Semiotics
Subtitle: Selected Papers from the Copenhagen Symposium
Contributors: Hanne Hartvig Larsen (Editor); David Glen Mick (Editor); Christian Alsted (Editor)
Publisher: Copenhagen Business School Press
Published: October 1991
Language: eng
Format: Paperback
Number of pages: 239
ISBN-13: 9788763000420
Subjects: Marketing - General; Linguistic semiotics; Sales & marketing; Business / Economics / Finance