Adoption of the marketing concept - fact or fiction?
Subtitle: A case study in depth
By: by Robert F. Vizza, Thomas E. Chambers [and] Edward J. Cook
Contributors: Chambers, Thomas E., author; Cook, Edward Joseph, 1925- author; Sales Executives Club of New York
Series: Sales Executives Club of New York. Series on finding solutions to sales problems
Publisher: Sales Executives Club
Published: 1967
Place of publication: New York]
Language: eng
Number of pages: 128
Copyright date: 1967
Subjects: Marketing; Case studies; Marketing research
Notes: "Prepared under the direction of the Research Committee of the Sales Executives Club of New York."

Includes bibliographies.