Advertising in the European economy.
By: (Prepared under the direction of Pierre Kende).
Contributors: Kende, Pierre, ed.
Series: IFRA occasional papers, no. 3
Publisher: International Foundation for Research in the Field of Advertising, I.F.R.A., r. de l'Hôpital 23
Published: 1969
Place of publication: Bruxelles
Language: eng
Number of pages: 162
Subjects: Advertising -- Europe.
Notes: Bibliography: p. 145-146.
Published also in French under title: La publicité dans l'économie européenne.