Event driven marketing
Subtitle: op het juiste moment, het juiste aanbod, bij de juiste klant
By: Egbert Jan van Bel ; [red.: Ed Sander]
Contributors: Sander, Ed
Series: MarketingWatch; MarketingWatch
Publisher: Kluwer
Published: 2004
Place of publication: Amsterdam
Language: dut
Number of pages: 226
ISBN-13: 9789013013672
Subjects: Marketing; Applied marketing; CRM (Customer Relationship Management); Direct marketing; Marketingcommunicatie; DBM (database marketing)
Notes: Met lit. opg.