Services marketing
Subtitle: integrating customer focus across the firm
By: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Contributors: Bitner, Mary Jo.; Gremler, Dwayne D.
Edition: 5th ed.
Publisher: McGraw-Hill/Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 736
ISBN-13: 9780073380933
Subjects: Service industries -- Marketing; Customer services; Marketing
Notes: Includes index.