Content Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776819255
Table of contents: title: Content; title: Preface; title: 1 Introduction to Content Marketing; title: 1.1 Old vs. New Rules of Marketing; title: 1.2 Defining Content Marketing; title: 1.3 Who Uses and Publishes Content; title: 1.4 Where Content Marketing Is; title: 1.5 The Benefits of Content Marketing; title: 2 Content Marketing Strategy Development – How to Prepare and What to Use; title: 2.1 What Does Content Do?; title: 2.2 Preparing for a Content Marketing Strategy; title: 2.3 Media Tools Available; title: 2.4 Forms Used in Media Tools; title: 2.5 A Final Word on Content; title: 3 Search Engine Optimization in Content Marketing; title: 3.1 Basics of SEO; title: 3.2 What are Keywords?; title: 3.3 Determining Keywords; title: 3.4 Placing Keywords; title: 4 Website and Profiles; title: 4.1 Your Website; title: 4.2 Social Media Profiles; title: 4.3 Blogs; title: 4.4 Email Content; title: 5. External Sites; title: 5.1 Benefits of Content Beyond the Organization; title: 5.2 Common External Sites and Media Tools to Use; title: 5.3 Article Directories; title: 5.4 Open Source Content Sites; title: 5.5 How-To Sites; title: 5.6 Guest Posting (On Blogs, Newsletters, etc.); title: 5.7 Affiliate Programs; title: 6. User-Generated Content; title: 6.1 Where is User-Generated Content?; title: 6.2 Creating a Space for User-Generated Content; title: 6.3 Customer Reviews; title: 6.4 Handling Negative User-Generated Content; title: 6.5 The Pros and Cons of User-Generated Content; title: Resources