Marketing decision-making handbook
By: David W. Nylen.
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 348
Subjects: Marketing -- Decision making.; Marketing -- Management.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.
Pages 71-120 (1st group) intended to come after p. 348.