Market segmentation by consumer perception
Subtitle: a case study in Mexico
By: Jorge F. González-Arce.
Series: MSU International business and economic studies
Publisher: Division of Research, Graduate School of Business Administration
Published: 1975
Place of publication: East Lansing, Mich
Language: eng
Number of pages: 134
Subjects: Market segmentation.; Marketing research -- Mexico.; Consumers -- Mexico.
Notes: Bibliography: p. 129-134.