Reliability of psycholinguistic analysis of advertising
By: by John R. Rossiter, Kristine I. Falsetta
Contributors: Falsetta, Kristine I.
Series: Research working paper -- no. 182a; Research paper -- no. 182A.
Publisher: Columbia University
Published: 1979
Place of publication: New York
Language: eng
Subjects: Advertising
Notes: "Paper presented at the 1979 Annual Convention : APA Division 23."