Guide to intellectual property
Subtitle: what it is, how to protect it, how to exploit it
By: Stephen Johnson
Contributors: Economist Newspaper Limited
Edition: First edition.
Published: 2015
Language: eng
Number of pages: 337
ISBN-13: 9781610394611
Subjects: Intellectual property
Other titles: Economist guide to intellectual property
Description: "Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature if IP issues, pose the right questions to their advisers and maximise the value from this crucial tangible asset"--Back cover.
Notes: "First published in 2015 by Profile Books Ltd. in Great Britain"--Title page verso.

"The Economist in association with Profile Books Ltd. and Public Affairs"--Title page verso.

Includes bibliographical references and index.