Marketing research
Subtitle: within a changing information environment
By: Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Contributors: Bush, Robert P.; Ortinau, David J.
Edition: 2nd ed., International ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 720
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 687-698) and indexes.
CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.