Marketing and football
Subtitle: an international perspective
By: edited by Michel Desbordes
Contributors: Desbordes, Michel
Edition: 1st ed
Series: Sports marketing series
Publisher: Butterworth-Heinemann
Published: 2007
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 518
ISBN-13: 9780750682046
Subjects: Soccer -- Social aspects -- Cross-cultural studies; Soccer -- Marketing
Genres: Cross-cultural studies
Notes: Includes bibliographical references and index
Table of contents: title: pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt; title: 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg; title: B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes; title: 4. Co-marketing : a new challenge for football managers / Sergio Cherubini; title: 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi; title: 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel; title: 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente; title: C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos; title: 9. Marketing football in the Republic of Ireland / Anne Bourke; title: 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen; title: pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi; title: 12. Football business in Japan / Yoshinori Okubo; title: 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel; title: 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird; title: 15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu; title: 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar; title: 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang