Hybrid marketing systems
Subtitle: the dominant design for the 1990's
By: by Rowland T. Moriarty, Ursula Moran
Series: Working paper / Division of Research, Harvard Business School -- 89-045; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 89-045
Publisher: Division of Research, Harvard Business School
Published: 1989
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 25
Subjects: Marketing; Management
Notes: "January 1989."

Bibliography: p. 25.