The effect of price, brand name, and store name on buyers' perceptions of product quality
Subtitle: an integrative review
By: by Akshay R. Rao and Kent B. Monroe
Contributors: Monroe, Kent B.
Series: Report / Marketing Science Institute -- no. 89-109; Report (Marketing Science Institute) -- no. 89-109.
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25
Copyright date: 1989
Subjects: Pricing; Brand name products; Business names; Quality of products; Brand choice; Consumers' preferences; Consumers; Attitudes
Notes: "March 1989."

Bibliography: p. 16-21.