Corporate Internet planning guide
Subtitle: aligning Internet strategy with business goals
By: Richard J. Gascoyne, Koray Ozcubukcu.
Contributors: Ozcubukcu, Koray.
Publisher: Van Nostrand Reinhold
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 320
Subjects: Business planning.; Business enterprises -- Computer networks -- Management.; Internet.; Intranets (Computer networks); Strategic planning.
Description: "This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy." "You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact - or if you're already online - to evaluate, enhance, and redefine your current Internet/Intranet strategy."--BOOK JACKET.
Notes: Includes bibliographical references (p. 307-309) and index.