Consumer behavior
Subtitle: concepts and applications
By: David L. Loudon, Albert J. Della Bitta.
Contributors: Della Bitta, Albert J.
Edition: 3rd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 726
Subjects: Consumer behavior.; Consumer behavior -- Case studies.
Notes: Includes bibliographies and index.