Analytic approaches to product and marketing planning
Subtitle: the second conference
By: edited by Rajendra K. Srivastava and Allan D. Shocker
Contributors: Marketing Science Institute; Vanderbilt University
Series: Report (Marketing Science Institute) -- no. 82-109
Publisher: Marketing Science Institute
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 383
Subjects: Marketing; Management; Product management
Notes: "Proceedings of a conference cosponsored by Marketing Science Institute and Vanderbilt University, October 2-3, 1981."

Includes bibliographies.