Postmodern consumer research
Subtitle: the study of consumption as text
By: Elizabeth C. Hirschman, Morris B. Holbrook.
Contributors: Holbrook, Morris B.; Association for Consumer Research (U.S.)
Publisher: Sage Publications
Published: 1992
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 146
Subjects: Consumers -- Research; Knowledge, Theory of -- History
Notes: Includes bibliographical references (p. 127-136) and index.
"Published in cooperation with the Association for Consumer Research."