Merchandising
Subtitle: die neue Dimension der Verflechtung zwischen Medien und Industrie
By: Karin Böll.
Series: Kommunikationswissenschaftliche Studien ;; Bd. 17
Publisher: R. Fischer
Published: 1996
Place of publication: München
Language: ger
Number of pages: 376
Subjects: Merchandising.
Notes: Includes bibliographical references (p. 339-376).
Originally presented as the author's thesis (doctoral)--Universität München, 1995.