Strategic Marketing
Edition: 7 edition
Publisher: McGraw-Hill/Irwin
Published: May 7, 2002
Language: eng
Format: Hardcover
Number of pages: 864
ISBN-13: 9780072466652
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Case studies; Decision making; Management; Marketing