Developing new products and repositioning mature brands
Subtitle: a risk-reduction system that produces investment alternatives
By: Eugene J. Cafarelli.
Series: Ronald series on marketing management
Publisher: Wiley
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 253
Subjects: Product management; New products
Notes: Bibliography: p. 249.
"A Ronald Press publication."
Includes index.