Marketing Public Transportation
Subtitle: Policies, Strategies, and Research Needs for the 1980's (Proceedings series / American Marketing Association)
Contributors: Christopher H. Lovelock (Editor); Richard K. Robinson (Editor); American Marketing Association (Corporate Author)
Publisher: Amer Marketing Assn
Published: March 1981
Language: eng
Format: Paperback
Number of pages: 104
ISBN-13: 9780877571391
Subjects: Local transit; Marketing; Urban Transportation