The Environmental Marketing Imperative
Subtitle: Strategies for Transforming Environmental Commitment into a Competitive Advantage
Contributors: Laura Dickinson (Editor)
Publisher: Irwin Professional Publishing
Published: November 1993
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9781557385383
Subjects: Applied ecology; Sales & marketing; Environmental aspects; Business And Society; Marketing; Business / Economics / Finance; Advertising & Promotion; Business/Economics; Product management; Green marketing