New tools for understanding brand competition
Subtitle: integrating household and retail scanner data
By: Gary J. Russell, Wagner A. Kamakura
Contributors: Kamakura, Wagner A.; Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 93-101; Report (Marketing Science Institute) -- no. 93-101
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Marketing -- Management; Brand choice; Optical scanners; Consumers' preferences
Notes: "April 1993."

"Technical Working Paper."

Includes bibliographical references (p. 41-42)