Health industry communication
Subtitle: new media, new methods, new message
By: Nancy J. Hicks and Christina Nicols
Contributors: Nicols, Christina
Publisher: Jones & Bartlett Learning
Published: 2012
Place of publication: Sudbury, Mass
Language: eng
ISBN-13: 9780763778927
Subjects: Health Education; Marketing; Communication in medicine; Health Communication; Methods
Notes: Includes bibliographical references and index.
Table of contents: title: The growth of health communications : a story of consumer power and medical innovation; title: Both sides now : viewing media through the public relations prism; title: Research for health communication; title: The communication planning process; title: Communication for health professional associations : finding the balance between profession and business; title: Building a national brand for a children's hospital; title: Crisis communication in the health sector; title: Hospital media relations in a time of change; title: An A to Z guide for communicating the launch of a new pharmaceutical product; title: Plan for your health : a public education campaign to build awareness and gain consumer preference; title: "It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign; title: Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign; title: Reaching targeted audiences in an evolving media environment; title: The Society for Women's Health Research : advocacy and communications at work; title: Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program; title: Health reform : the new era of prevention.