Influence
Subtitle: science and practice
By: Robert B. Cialdini.
Edition: 5th ed.
Publisher: Pearson Education
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 259
ISBN-13: 9780205609994
Subjects: Influence (Psychology); Persuasion (Psychology); Compliance
Description: Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
Notes: Includes bibliographical references (p. 235-253) and index.