Buchhandelsstrategien Im Digitalen Markt
Subtitle: Reaktionen der Großen Buchhandelsketten Auf Technologische Neuerungen
Publisher: de Gruyter GmbH, Walter
Published: 2016
Language: ger
Number of pages: 382
ISBN-13: 9783110478693
Description: "This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions"--