Marketing management
Subtitle: analyse, planification et contrôle
By: traduit de l'américain par Christine Durieux.
Edition: 2e. ed.
Publisher: Publi-Union
Published: 1973
Place of publication: Paris
Language: fre
Notes: Originally published in English as 'Marketing management: analysis, planning and control', Englewood Cliffs, N.J.: Prentice-Hall, 1972.