Taking care of ebusiness
Subtitle: how today's market leaders are increasing revenue, productivity, and customer satisfaction
By: Thomas M. Siebel.
Edition: 1st ed.
Publisher: Currency/Doubleday
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 257
Subjects: Electronic commerce.; Success in business.; Strategic planning.
Description: "In Taking Care of eBusiness, Siebel Systems' founder, chairman, and CEO, Tom Siebel, shows how market leaders are applying information and communication technology to better understand and satisfy their customers. Thanks to today's eBusiness technology, organizations can conduct business in any way their customers want - anytime, anywhere, in any language and currency, and through any channel.

In today's competitive climate, that ability, says Siebel, is no longer just an option - it is a matter of business survival." "Illustrated with detailed case studies that take an insider's look at the eBusiness strategies of companies such as Chase, Dow Chemical, Honeywell, Quick & Reilly, and others, Taking Care of eBusiness is nothing less than a manifesto for success in today's hypercompetitive marketplace."--BOOK JACKET.
Notes: Includes bibliographical references (p. [247]-248) and index.
Table of contents: title: Pt. 1. eBusiness for a customer-driven world.  Pt. 2. The eight essential principles of eBusiness.  IBM; title: Threadneedle Investment Services; title: WorldCom; title: Telstra Corporation; title: Marriott International; title: Honeywell International, Inc.; title: Chase Manhattan; title: Dow Chemical.  Pt. 3 . How to become an eBusiness.  The five-step methodology; title: Analyze: the eBusiness readiness assessment; title: Design the multichannel strategy; title: Develop detailed action plans; title: Implement and deploy the eBusiness system; title: Monitor, measure, and track: the eBusiness scorecard; title: Nationwide Insurance: getting closer to its customers; title: Quick & Reilly: putting customers in control; title: The eBusiness imperative.