How Disruption Brought Order
Subtitle: The Story of a Winning Strategy in the World of Advertising
Publisher: Palgrave Macmillan
Published: September 4, 2007
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780230600690
Subjects: Advertising industry; Advertising; Cross-Cultural Psychology; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Strategic Planning; Business & Economics / Corporate History; Corporate & Business History - General; Social Psychology; Advertising agencies; Cross-cultural studies