The digital marketer
Subtitle: ten new skills you must learn to stay relevant and customer-centric
By: Larry Weber, Lisa Leslie Henderson
Contributors: Henderson, Lisa Leslie, author
Published: 2014
Language: eng
Number of pages: 354
ISBN-13: 9781118760833
Subjects: Marketing; Internet marketing; Marketing research
Description: "Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?  These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
Notes: Includes bibliographical references (pages 317-344) and index.
Table of contents: title: The 10 essential skills every marketer needs; title: How organizations are adapting to the customer-centric era; title: Build a successful marketing career (hint: standing still is extraordinarily risky); title: Design valuable customer experiences; title: Find actionable insight in big data and marketing analytics; title: Employ entrepreneurial thinking for discernment and agility; title: Create a content experience strategy that delivers; title: Engage customers via social communities; title: Maximize marketing impact with converged media; title: Drive sales with marketing automation; title: Craft worthwhile loyalty and digital couponing programs; title: Ignite customer-centricity everywhere.