A comprehensive classified marketing bibliography
Contributors: University of California, Berkeley. Institute of Business and Economic Research
Series: Publications of the Bureau of Business and Economic Research. University of California; Publications of the Institute of Business and Economic Research, University of California
Publisher: University of California Press
Published: 1951
Place of publication: Berkeley
Language: eng
Subjects: Marketing -- Bibliography
Table of contents: title: pt.1. Books published through 1949.; title: pt.2. Government publications, university research monographs, and articles in professional journals published through 1949