Media Economics
Subtitle: Theory and Practice (Lea's Communication)
Contributors: Alison Alexander (Editor); James Owers (Editor); Rodney A. Carveth (Editor); C. Ann Hollifield (Editor); Albert N. Greco (Editor)
Edition: 3 edition
Publisher: Lawrence Erlbaum
Published: November 1, 2003
Language: eng
Format: Paperback
Number of pages: 312
ISBN-13: 9780805845808
Subjects: Economics; Media studies; Mass media; Business/Economics; Economic aspects; Business & Economics; Business / Economics / Finance; Mass Media - General; Industries - General; Performing Arts / Mass Media; Economics - General
First sentence: Media economics may never have been more important for the industry than at the present time.