Selling Australia
Subtitle: the brand
By: Film Australia in association with Prospero Productions ; produced in association with the Australian Broadcasting Corporation ; director, Julia Redwood ; producers, Ed Punchard and Julia Redwood ; writers, Julia Redwood and Lawrie Silvestrin
Contributors: Film Australia (Organization); Prospero Productions (Firm); Australian Broadcasting Corporation; Film Australia (Organization). National Interest Program; Films for the Humanities (Firm)
Series: MKT 420 (NU course); MKT 443 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] :
Number of pages: 26
Subjects: Advertising; Tourism; Brand name products; Description and travel
Other titles: Selling Australia :
Description: Provide insights into the relationship between marketing, tourism, and national identity as Australia promotes itself as a brand.
Notes: Videodisc release of the 2001 production.

"A National Interest Program."

Sigrid Thornton, narrator.

DVD.