Cross-cultural consumption.
Subtitle: global markets, local realities
By: edited by David Howes.
Publisher: Routledge
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 214
Subjects: Consumption (Economics) -- Social aspects.; Culture diffusion -- Economic aspects.; Diffusion of innovations -- Social aspects.
Notes: Includes bibliographical references (p. 195-208) and index.