United Technologies Corporation
Subtitle: an unusual two-pronged "soft" issue and "hard" advocacy advertising program
By: by S. Prakash Sethi.
Series: Special report / Center for Research in Business and Social Policy; Special report (University of Texas at Dallas. Center for Research in Business and Social Policy)
Publisher: Center for Business and Social Policy, University of Texas at Dallas
Published: 1982
Place of publication: Richardson, TX (P.O. Box 698, Richardson 75080)
Language: eng
Number of pages: 35
Subjects: United Technologies Corporation.; Advocacy advertising -- United States.
Notes: Includes bibliographical references.
"SR-82-06."