Making customers matter
By: Fifty Lessons
Series: Lessons learned
Publisher: Harvard Business School Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9781422139882
Table of contents: title: Setting the tone for customer advocacy / Jeb Dasteel; title: Personalize the customer's perspective / Barbara D. Stinnett; title: Communicate your initial and ongoing value / Dave Mabon; title: The tale of two service initiatives / Tammy McLeod; title: In fast moving markets, stay close to your customer / Rudy Vidal; title: Engage your customers to grow your business / Dan Wittner; title: Satisfying customers / Sir John Egan; title: Always ask the consumer / Lord Bilimoria; title: Listen to the changing needs of the consumer / Paul Skinner; title: Service beyond the call of duty / Gerry Roche / Richard Santulli; title: Using customer interactions to improve your business / Maxine Clark; title: Customers give you feedback every day / William Lamar, Jr; title: Look to your consumers for innovation / William Johnson.