Healthcare marketing
Subtitle: a case study approach
By: Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth
Contributors: Wiggins, Carla; Farnsworth, Tracy J.
Publisher: Health Administration Press; Association of University Programs in Health Administration
Published: 2014
Place of publication: Chicago, Illinois; Arlington, Va
Language: eng
Number of pages: 227
ISBN-13: 9781567936056
Subjects: Medical care; Case studies; Marketing; Health services administration
Notes: Includes index.