Bringing Race Back In
Subtitle: Black Politicians, Deracialization, and Voting Behavior in the Age of Obama
Publisher: University of Virginia Press
Published: Mar 13, 2015
Language: eng
Format: hardcover
Number of pages: 184
ISBN-13: 9780813936680
Description: "Bringing Race Back In empirically investigates whether "post-racial" campaign strategies, which are becoming increasingly common, improve black candidates' ability to mobilize and attract voters of all races and ethnicities. In contrast to existing studies, this analysis demonstrates that black candidates who make positive racial appeals (for example, racial appeals that indicate that the candidate will either advance black policy interests or highlight the candidate's connection to the black community without attacking outside political players) not only perform better among blacks; they also improve their standing among Latino voters. Moreover, these appeals do not diminish white voter support. This finding counters conventional wisdom, which suggests that black candidates can succeed in majority white settings only if they distance themselves from the black electorate"--Jacket.
Notes: Source title: Bringing Race Back In: Black Politicians, Deracialization, and Voting Behavior in the Age of Obama (Race, Ethnicity, and Politics)