Contemporary advertising and integrated marketing communications
By: William F. Arens, Michael F. Weigold, Christian Arens
Contributors: Weigold, Michael F., 1958-; Arens, Christian
Edition: 14th ed.
Publisher: McGraw-Hill/Irwin
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 722
ISBN-13: 9780078028953
Subjects: Advertising
Notes: Includes index.