Philosophy Branding
Subtitle: Great Philosophers Think Brands
Publisher: Kogan Page
Published: June 2004
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9780749441937
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Product management; Marketing - Product Management; Advertising & Promotion; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics/Marketing - General; Brand name products; Business names; Philosophy
First sentence: Socrates and Wittgenstein sat themselves down on a garden bench so as to be able to continue the conversation more comfortably.