The handbook of international market research techniques
By: edited by Robin Birn
Contributors: Birn, Robin; Hague, Paul N; Vangelder, Phyllis
Edition: 2nd ed
Publisher: Kogan Page
Published: 2000
Place of publication: London; Dover, NH
Language: eng
Number of pages: 591
Subjects: Marketing research
Other titles: International market research techniques
Notes: Previous ed.: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990

Includes bibliographical references and index