Gabay's copywriters' compendium
Subtitle: the definitive professional writer's guide
By: J. Jonathan Gabay
Edition: Pbk. ed.
Publisher: Elsevier
Published: 2007
Place of publication: Oxford; Burlington, Mass
Language: eng
Number of pages: 709
ISBN-13: 9780750683203
Subjects: Advertising copy; Handbooks, manuals; Creative writing
Other titles: Copywriters' compendium
Notes: "Revised and updated edition"--Cover.

Includes index.

ISBN-10 on tp verso is incorrectly listed as 0750683021.
Table of contents: title: The creative briefing process; title: Mind your Ps and Qs; title: Why use ten words when one will do?; title: Is it 'its' or 'it's'?; title: Spell well; title: Consonants divided by continents; title: Do you speak marketese?; title: Idioms make the heart grow fonder ...; title: Cliches; title: Metaphors; title: Similes; title: Would you rather be cuddly or plump?; title: Portmanteaus; title: All together now; title: Rhyme time; title: Tongue twisters; title: Words from the wise; title: The business of quotes; title: Is it a bird? Is it a plane? No, it's a sloganeer; title: Today's the day ...; title: A world of facts; title: Top tips; title: So what's new.