Euromarketing
Subtitle: Effective Strategies for International Trade and Export
Contributors: Pervez N. Ghauri (Editor)
Publisher: Haworth Press
Published: May 1994
Language: eng
Format: Hardcover
Number of pages: 361
ISBN-13: 9781560244271
Subjects: International trade; Export marketing; Export Trade; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; International - Marketing; Europe; Management
First sentence: On January 1, 1993 Europe became the largest international market in the world.