Consumer behavior, classical and contemporary dimensions
By: [edited by] James U. McNeal and Stephen W. McDaniel.
Contributors: McNeal, James U.; McDaniel, Stephen W., 1949-
Publisher: Little, Brown
Published: 1982
Place of publication: Boston
Language: eng
Number of pages: 505
Subjects: Consumer behavior.
Notes: Includes bibliographies and indexes.
Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.