Geschlecht verstehen
Subtitle: Entwicklung eines multimedialen Lernprogramms zur Analyse von Werbebotschaften
By: Elisabeth Wendebourg
Series: Schriften zur Medienwissenschaft -- Bd. 6
Publisher: Kovač
Published: 2004
Place of publication: Hamburg
Language: ger
Number of pages: 340
Subjects: Advertising; Evaluation; Social aspects; Marketing
Notes: Originally presented as the author's thesis (doctoral)--Universität, Hannover, 2004.