Success strategies for the aesthetic dental practice
By: Linda Greenwall, Cathy Jameson
Contributors: Jameson, Cathy
Publisher: Quintessence Pub.
Published: 2012
Place of publication: London; Chicago
Language: eng
Number of pages: 296
ISBN-13: 9781850972211
Subjects: Dentistry; Aesthetic aspects; Dental Esthetics; Dental Practice Management
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: ch. 1 Itroduction / Linda Greenwall; title: ch. 2 The Foundation: Mission, Vision, Goals / Linda Greenwall; title: ch. 3 The Critical Factors of the Business of Dentistry / Linda Greenwall; title: ch. 4 The Most Critical Factor: The Team / Linda Greenwall; title: ch. 5 Internal Marketing / Misty Absher Clark; title: ch. 6 External Marketing / Misty Absher Clark; title: ch. 7 Communication Skills / Linda Greenwall; title: ch. 8 The Business of Bleaching and Tooth Whitening / Cathy Jameson; title: ch. 9 Treatment Planning and Diagnosis of Aesthetic Dentistry / Cathy Jameson; title: ch. 10 Effective Case Presentation / Linda Greenwall; title: ch. 11 Developing the Role of Treatment Coordinator / Linda Greenwall; title: ch. 12 Financing Aesthetic Dentistry / Linda Greenwall; title: ch. 13 Scheduling Aesthetic Dentistry / Linda Greenwall; title: ch. 14 The Hygienist's Role in Promoting Aesthetic Dentistry / Linda Greenwall.; title: Note continued: ch. 15 The Use of Technology in Building the Aesthetic Aspect of a Dental Practice / John Jameson; title: ch. 16 Continuing Education / Linda Greenwall; title: ch. 17 In Conclusion / Linda Greenwall.