La communication publicitaire
Subtitle: étude sémio-pragmatique
By: Nicole Everaert-Desmedt.
Series: Questions de communication,; 12; Questions de communication ;; no 12.
Publisher: Cabay
Published: 1984
Place of publication: Louvain-la-Neuve
Language: fre
Number of pages: 307
Subjects: Speech acts (Linguistics); Advertising.; Semiotics.; Discourse analysis, Narrative.
Notes: Bibliography: p. [291]-301.
Originally presented as the author's thesis (doctoral--Université catholique de Louvain, 1983)