By the numbers
Subtitle: using demographics and psychographics for business growth in the '90s
By: Judith E. Nichols.
Publisher: Bonus Books
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 289
Subjects: Consumers' preferences.; Marketing.; Business forecasting.; Psychographics.
Notes: Includes bibliographical references (p. [265]-282) and index.