Advertising
Subtitle: its role in modern marketing
By: Dean M. Krugman ... [et al.].
Contributors: Krugman, Dean M.
Edition: 8th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1994
Place of publication: Fort Worth
Language: eng
Number of pages: 617
Subjects: Advertising.
Notes: Includes bibliographical references and index.