Do-it-yourself advertising and promotion
Subtitle: how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.
Contributors: Davis, Tom.
Edition: 3rd ed.
Publisher: J. Wiley
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 324
Subjects: Advertising -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Other titles: Do-it-yourself advertising & promotion
Notes: Includes bibliographical references and index.
"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.