Strategic brand management
Subtitle: new approaches to creating and evaluating brand equity
By: Jean-Noël Kapferer.
Publisher: Kogan Page [for] Les Éditions d'Organisation
Published: 1995
Place of publication: London
Language: eng
Number of pages: 230
Subjects: Product management.
Notes: Originally published 1992.

Includes bibliography (p213-218) and index.

Translated from the French.