CONSUMER CULTURE AND POSTMODERNISM.
Edition: 2ND ED.
Series: THEORY, CULTURE & SOCIETY
Publisher: SAGE PUBLICATIONS; SAGE
Published: 2007
Place of publication: LONDON
Language: und; eng
Number of pages: 203
Description: "If a society is postmodern, it must prioritize the consumption of resources in everyday life. In this view, mass media advertising and market dynamics lead us to a constant search for new fashions, new styles, new sensations, and new experiences. In this volume, Featherstone examines the idea of a postmodern society. He explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a "postmodern" world"--The publisher.