Direct marketing design 2
Subtitle: creativity in direct response advertising
By: by the Direct Marketing Creative Guild ; Richard N. Harbert, editor.
Contributors: Harbert, Richard N.; Direct Marketing Creative Guild (U.S.)
Publisher: PBC International; Distributor to the book trade in the United States and Canada, Rizzoli International Publications, Inc.
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 242
Subjects: Direct marketing; Mail-order business; Advertising layout and typography; Advertising -- United States
Other titles: Direct marketing design two.
Notes: Includes indexes.