Marketing to the Campus Crowd
Subtitle: Everything You Need to Know to Capture the $200 Billion College Market
Publisher: Kaplan Business
Published: June 1, 2004
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780793186006
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Universities and colleges; Sales & Selling - Techniques; Advertising & Promotion; Business & Economics / Marketing / General; Marketing - General; Marketing; United States
First sentence: The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks.