A statistical analysis of advertising expenditure and of the revenue of the press
By: by Nicholas Kaldor and Rodney Silverman.
Contributors: Silverman, Rodney, joint author.
Publisher: University Press
Published: 1948
Place of publication: Cambridge Eng
Language: eng
Number of pages: 199
Subjects: Advertising -- Great Britain.; English newspapers.
Notes: A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.