Begründungsmuster von Konsumenten
Subtitle: attributionstheoretische Grundlagen und Einflussmöglichkeiten im Marketing
By: Hans-Georg Niemeyer.
Series: Konsum und Verhalten ;; Bd. 39
Publisher: Physica-Verlag
Published: 1993
Place of publication: Heidelberg
Language: ger
Number of pages: 227
Subjects: Consumer protection -- Germany.; Marketing -- Social aspects -- Germany.
Notes: Includes bibliographical references (p. [175]-196).
Originally presented as the author's thesis (doctoral)--Universität Göttingen.