Promotional strategy
Subtitle: managing the marketing communications process
By: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Contributors: Warshaw, Martin R.; Kinnear, Thomas C., 1943-
Edition: 8th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 624
Subjects: Marketing.; Advertising.; Marketing -- Management.
Notes: Includes bibliographical references and index.