How voters decide
Subtitle: information processing during election campaigns
By: Richard R. Lau, David P. Redlawsk.
Contributors: Redlawsk, David P.
Series: Cambridge studies in public opinion and political psychology
Publisher: Cambridge University Press
Published: 2006
Place of publication: Cambridge; New York
Language: eng
Number of pages: 344
Subjects: Voting research -- United States; Elections -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: A new theory of voter decision making; title: Studying voting as a process; title: What is correct voting?; title: What voters do : a first cut; title: Individual differences in information processing; title: Campaign effects on information processing; title: Evaluating candidates; title: Voting; title: Voting correctly; title: Political heuristics; title: A look back, and a look forward; title: Appendix A: Decision strategies in action; title: Appendix B: How the dynamic information board works; title: Appendix C: Overview of experimental procedures; title: Appendix D: Detailed decision scripts; title: Appendix E: Calculating the on-line evaluation counter.