Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Publisher: Polity
Published: Jul 10, 2013
Number of pages: 216
ISBN-13: 9780745639833
Description: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.