Medicare managed care national marketing guide
Publisher: Health Care Financing Administration
Published: 1997
Place of publication: Baltimore, MD?]
Language: eng
Subjects: Managed care plans (Medical care); Handbooks, manuals; Marketing; Evaluation; Medicare; Health insurance
Other titles: Comment analysis report on the Managed care national marketing guide.; Medicare health maintenance organization/competitive medical plan manual.; Comment analysis report on the Managed care national marketing guide.
Notes: Cover title.

Includes explanatory remarks and a report entitled "Comment analysis report on the Managed care national marketing guide".

"Note to plan: This Guide is provided as a convenient tool to supplement, not replace, the marketing chapter of the Medicare health maintenance organization/competitive medical plan (HMO/CMP) manual and marketing review policy updates provided in OPLs [Operational policy letters]"--Page 4 of Guide.
Table of contents: title: Preamble; title: Promotional activities; title: Sales packages and advertising; title: Provider promotional activities; title: Model enrollment, denial of enrollment, and disenrollment letters; title: Model evidence of coverage and checklist; title: Model provider termination notice; title: Model summary of benefits; title: Annual notification guide; title: Use and file.