Customer experience for dummies
By: by Roy Barnes and Bob Kelleher
Contributors: Kelleher, Bob, author
Series: --For dummies; --For dummies
Publisher: For Dummies
Published: 2015
Language: eng
Number of pages: 342
ISBN-13: 9781118725603
Subjects: Customer services; Relationship marketing; Customer relations
Description: You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
Notes: Includes bibliographical references (pages 321-325) and index.
Table of contents: title: Introduction; title: What is customer experience?; title: Creating awesome customer experience; title: Essential enabling elements; title: Making it stick; title: The part of tens.