Messung von Entscheidungsqualität
Subtitle: Konzeptualisierung, Operationalisierung und Validierung eines Messinstrumentariums für Entscheidungsqualität
By: Iris Schopphoven.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1823 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1823 =; European university studies. Series V, Economics and management ;; vol. 1823; Europäische Hochschulschriften.; Bd. 1823.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 364
Subjects: Consumer behavior.; Marketing research.; Decision making.
Notes: Includes bibliographical references (p. 351-364).
Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1995.