Global Marketing Management
Subtitle: cases and readings
Contributors: Quelch, John A.; Bartlett, Christopher A.
Edition: 2nd ed.
Publisher: Addison-Wesley Publishing Company
Published: 1992
Place of publication: Toronto
Language: eng
Number of pages: 751
Subjects: Marchés d'exportation -- Gestion; Marchés d'exportation -- Gestion -- Cas, Etudes de
Notes: 5