The persona lifecycle
Subtitle: keeping people in mind throughout product design
By: by John S. Pruitt, Tamara Adlin
Contributors: Adlin, Tamara
Series: The Morgan Kaufmann series in interactive technologies
Publisher: Elsevier; Morgan Kaufmann Publishers, an imprint of Elsevier
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 724
Subjects: Product management; New products; Research, Industrial
Notes: Includes bibliographical references (p. 693-705) and indexes
Table of contents: title: The next frontier for user-centered design : making user representations more usable; title: The persona lifecycle : a framework for the persona approach; title: Phase 1: Family planning (planning a persona effort); title: Phase 2: Conception & gestation (creating personas); title: Phase 3: Birth & maturation (launching and communicating personas); title: Phase 4: Adulthood (using personas); title: Phase 5: Lifetime achievement and retirement (ROI and reuse of personas); title: Contributed chapters:  Users, roles and personas / by Larry Constantine; title: Storytelling and narrative / by Whitney Quesenbery; title: Reality and design maps / by Tamara Adlin & Holly Jamesen; title: Marketing versus design personas / by Bob Barlow-Busch; title: Why personas work : the psychological evidence / by Jonathan Grudin; title: Appendix A: G4K organizational archetype and sample persona; title: Appendix B: Example personas from real projects; title: Appendix C: Sample image release form