Getting started with transmedia storytelling
Subtitle: a practical guide for beginners
By: by Robert Pratten
Edition: 2nd edition.
Publisher: [CreateSpace Independent Publishing Platform]
Published: 2015
Place of publication: Place of publication not identified]
Language: eng
Number of pages: 210
ISBN-13: 9781515339168
Copyright date: 2015
Subjects: Digital storytelling; Handbooks, manuals; Interactive multimedia; Marketing; Psychological aspects
Other titles: Getting started in transmedia storytelling; Transmedia storytelling
Table of contents: title: Introduction; title: Understanding transmedia storytelling; title: Project organization; title: Developing a participatory storyworld; title: Understanding the audience; title: Writing interactive transmedia narratives; title: Content strategy; title: The revenue model; title: Appendix 1: Where next for reality?; title: Appendix 2: Transmedia for change; title: Appendix 3: Invisible marketing; title: About the author.