Marketing financial services
By: edited by Christine Ennew, Trevor Watkins, and Mike Wright.
Contributors: Ennew, Christine.; Watkins, Trevor.; Wright, Mike, 1952-
Edition: 2nd ed.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann; Routledge
Published: 1995
Place of publication: Oxford, England
Language: eng
Number of pages: 404
Subjects: Financial services industry -- Great Britain.; Bank marketing -- Great Britain.; Advertising -- Great Britain.
Notes: Includes bibliographical references (p. [378]-397) and index.