Review of marketing research.
By: edited by Naresh K. Malhotra.
Contributors: Malhotra, Naresh K.
Publisher: M.E. Sharpe
Published: 2005
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 336
Subjects: Marketing research.
Notes: Includes bibliographical references and index.
Table of contents: title: A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart; title: The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook; title: Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe; title: The resource-advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan; title: Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan; title: Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch; title: Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay.