Strategic communications for nonprofit organizations
Subtitle: seven steps to creating a successful plan
By: Sally J. Patterson and Janel M. Radtke.
Contributors: Radtke, Janel M.; Radtke, Janel M.
Edition: 2nd ed.
Publisher: Wiley
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 274
ISBN-13: 9780470401224
Subjects: Nonprofit organizations -- Marketing -- Planning; Advocacy advertising -- Planning; Institutional advertising -- Planning
Notes: Rev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.

Includes index.