Influencing human behavior
Series: Lectures-in-print
Publisher: W.W. Norton
Published: 1925
Place of publication: New York
Language: eng
Number of pages: 296
Subjects: Psychology, Applied.; Gedrag.; Interpersoonlijke beïnvloeding.
Table of contents: title: Part one: Introductory techniques. I. The key problem: capturing the attention; title: II. The appeal to wants; title: III. The problem of vividness; title: IV. The psychology of effective speaking; title: V. The psychology of effective writing; title: VI. Crossing the interest dead-line; title: VII. Making ideas stick.; title: Part two: Fundamental techniques. VIII. How to change persons: the entering wedge; title: IX. The building of habits: associative techniques; title: X. Our unconscious fabrication habits; title: XI. The problem of straight thinking; title: XII. Diagnosing the public; title: XIII. Training the creative mind; title: XIV. Conflict and invention; title: XV. The technique of humor; title: XVI. The individual and his world.