Integrated Advertising
Subtitle: How to Make Image Advertising & Direct Response Work Together for Bigger Profits
Publisher: Dartnell Corp.
Published: April 1993
Language: eng
Format: Hardcover
Number of pages: 213
ISBN-13: 9780850132182
Subjects: Advertising & Promotion; Economics, Finance, Business and Industry; Sales & Selling - General; Business & Economics; Business / Economics / Finance; Business/Economics