Wrestling with Starbucks
Subtitle: conscience, capital, cappuccino
By: Kim Fellner.
Publisher: Rutgers University Press
Published: 2008
Place of publication: New Brunswick, N.J
Language: eng
Number of pages: 283
ISBN-13: 9780813543208
Subjects: Starbucks Coffee Company; Coffee industry -- United States; Coffee -- United States -- Marketing; Corporate culture -- United States
Description: "Say "Starbucks" and people start talking. From Paris, France, to Paris, Texas, Tampa to Tokyo, perfect strangers will gladly debate the merits of Starbucks coffee and the meaning of Starbucks in modem life. In Wrestling with Starbucks, an investigation into Starbucks' ethos and actions, social justice activist Kim Fellner asks how a coffeehouse chain with a liberal reputation came to symbolize, for some, the ills of globalization Fellner takes readers on an expedition into the muscle and soul of the coffee company. She finds a corporation filled with contradictions: between employee-friendly processes and anti-union practices; between an internationalist vision and a longing for global dominance; between community individuality and cultural conformity."--Jacket.
Notes: Includes bibliographical references (p. 249-266) and index.
Table of contents: title: The empire strikes gold; title: Running the 10-K; title: Banking on the bean; title: Go sell it on the mountain; title: Moving up on Eighth Street; title: The cross-dressing of coffee-counter culture; title: When worker met partner; title: At the global crossroads; title: The view from headquarters; title: Capitalism is like fire; title: Goodness as battleground; title: Bread, roses, coffee.