Selling happiness
Subtitle: calendar posters and visual culture in early twentieth-century Shanghai
By: Ellen Johnston Laing.
Publisher: University of Hawai'i Press
Published: 2004
Place of publication: Honolulu
Language: eng
Number of pages: 305
Subjects: Advertising -- China -- Shanghai -- Posters.; Posters, Chinese -- China -- Shanghai -- 20th century.; Calendars -- China -- Shanghai.; Commercial art -- China -- Shanghai -- History -- 20th century.
Genres: Posters.
Description: "As the first substantial investigation of commercial art in China, Selling Happiness explains how the early twentieth century Chinese public came in accept Western style art as mainstream and the heretofore ignored process by which the Chinese art world became (in some sectors at least) thoroughly cosmopolitan. A monumental study of the most important genre of modern Chinese commercial art, this volume will appeal not only to historians of Chinese art but also to those interested in literary, economic, and social history. It will be an essential resource for comparative studies of visual culture."--BOOK JACKET.
Notes: Includes bibliographical references (p. [279]-296) and index.
Table of contents: title: Chinese popular prints in late nineteenth and early twentieth-century Shanghai; title: Production and marketing of advertisement calendar posters in China; title: Early calendar posters and Zhang Zhiying; title: Shanghai beauties and fresh starts in the second decade of the twentieth century : Zhou Muqiao; title: New techniques and themes : Zheng Mantuo and Xu Yongqing; title: Newspaper advertisements, advertisement calendar posters and Chinese paintings : Xie Zhiguang; title: Artists at British American Tobacco : Liang Dingming, Hu Boxiang, Ni Gengye, and Zhang Guangyu; title: The Zhiying Studio : Hang Zhiying, Jin Xuechen, and Li Mubai; title: Calendar poster artists under the People's Republic of China, 1949-1980.