The soul of the corporation
Subtitle: how to manage your company's identity
By: Hamid Bouchikhi, John Kimberly.
Contributors: Kimberly, John R. 1942-
Publisher: Wharton School Pub.
Published: 2007
Place of publication: Indianapolis, Ind
Language: eng
Subjects: Corporate culture; Corporate image; Brand name products -- Management; Business names -- Management
Notes: Includes index.
Table of contents: title: Leadership challenges in the age of identity; title: The i*dimension; title: The bright side of the i*dimension; title: The dark side of the i*dimension; title: Casualties of the i*dimension; title: To blend or not to blend: identity integration in mergers and acquisitions; title: When should the cord be cut? managing identity in spin-offs; title: Identity in strategic alliances and joint ventures; title: Managing the i*dimension at organizational and brand levels; title: Masters of the i*dimension; title: Diagnosing your firm's identity; title: Strategies for leading in the age of identity; title: Epilogue.