Some patterns of market shares of brands within and across product categories
By: Rajeev Kohli, Raaj Sah
Series: Harris School working paper series -- 06.04; Working paper series (Irving B. Harris Graduate School of Public Policy Studies) -- 06-4
Publisher: Harris School of Public Policy, University of Chicago
Published: 2005
Place of publication: Chicago
Language: eng
Number of pages: 34
Subjects: Brand name products; Market share
Notes: "December 6, 2005."

Includes bibliographical references.