B2C percepções de editores de livros
By: Nilcéia Lage de Medeiros
Publisher: Baraúna
Published: 2009
Place of publication: São Paulo
Language: por
Number of pages: 257
ISBN-13: 9788560832644
Subjects: Technical publishing; Marketing; Science publishing; Electronic commerce
Notes: "Orientadora Valeria Judice."

Originally presented as the author's thesis (master's)--Administração, Faculdade Novos Horizontes.

Includes bibliographical references (p. 177-206).

Text in Portuguese, abstracts also in English.