International marketing relationships
By: Sue Bridgewater and Colin Egan
Contributors: Egan, Colin
Series: Profitable marketing relationships series
Publisher: Palgrave
Published: 2002
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 288
Subjects: Export marketing; Relationship marketing; Brand name products; Business networks; Strategic alliances (Business)
Notes: Includes bibliographical references and index