Consumer values, a typology
By: by Arnold Mitchell.
Series: VALS analytical report ; no. 1; VALS report ;; no. 1.
Publisher: SRI International
Published: 1978
Place of publication: Menlo Park, CA
Language: eng
Number of pages: 43
Subjects: Consumers -- United States.; Consumers' preferences -- United States.
Notes: Series statement also appears as: Analytical report - Values and Lifestyles Program ; no. 1.