Shaping International Public Opinion
Subtitle: A Model for Nation Branding and Public Diplomacy
Publisher: Lang AG International Academic Publishers, Peter
Published: 2016
Language: eng
Number of pages: 282
ISBN-13: 9781433130298
Subjects: Diplomacy; International relations; Marketing; Public opinion
Description: Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. The book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for a broad audience the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.