Conceptual and theoretical developments in marketing
By: [edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr.
Contributors: Ferrell, O. C.; Brown, Stephen Walter, 1943-; Lamb, Charles W.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 709
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies.
Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979.