Small Business Marketing Management
Publisher: Palgrave MacMillan; Macmillan Pub Ltd
Published: June 2002
Language: eng
Format: Hardcover
Number of pages: 275
ISBN-13: 9780333990308
Subjects: Entrepreneurship; Sales & marketing management; Marketing - General; Marketing; Business / Economics / Finance; Business/Economics; Management; Small business
First sentence: All firms, no matter their size, are dependant for their long-term survival upon customers purchasing a sufficient volume of products or services at a price which causes total revenue to exceed operating costs.