Strategic Logic
Publisher: Palgrave Macmillan
Published: September 6, 2003
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781403912596
Subjects: Business strategy; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Management; Logic; Strategic Planning
First sentence: To start our journey to discover the basic rules that make up strategic logic, we can start simply by looking at the very different levels of profitability that different businesses show over the years.
Description: "The past few years have shown a multitude of strategic failures, from disastrous mergers to very expensive forays into new technologies. Strategic Logic shows with clarity and rigour the root of these failures, by laying bare the logic that is behind sustained profitability." "Sustained strategic success does not come from following the latest slogan, be it 'grow faster than your competitors', 'capture first-mover advantage', 'compete globally', or 'concentrate on your core competences'. Sustained profitability flows from the creative, yet realistic, application of sound principles of strategic logic that indicate what decisions have a chance to improve a company's profitability and what decisions will most surely destroy it." "Working with real-life examples and rigorous theory, this book lays out those principles in a systematic way, taking the reader from the essential concepts of strategy to the analysis of complex business situations. In the end, the reader is left with a deeper understanding of the roots of long-term profitability, and with valuable insights on how to develop solid strategies."--BOOK JACKET.