Global Latinas
Subtitle: Latin America's emerging multinationals
By: Lourdes Casanova.
Series: INSEAD business press series
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: Houndmills, Basingstoke; New York, NY
Language: eng
Number of pages: 221
ISBN-13: 9780230219960
Subjects: International business enterprises -- Latin America; Latin America -- Commerce
Notes: Includes bibliographical references and index.
Table of contents: title: Leaders of global Latinas - long-term planners and flexible visionaries; title: Brazil's 'national champions' - beyond privatization; title: Mexico's global Latinas - betting on the US?; title: Business model innovation in Latin America - making the unusual usual; title: Latin America as a brand - hard sell and soft sell; title: Asia's challenge to Latin America - cooperation and competition; title: From global Latina to corporate citizen - is inequality a business issue?