Marketing communications industry
Subtitle: entrepreneurial case studies
By: Gautam Raj Jain, Raunica Ahluwalia.
Contributors: Ahluwalia, Raunica, 1981-
Publisher: Response Books
Published: 2008
Place of publication: New Delhi; Thousand Oaks
Language: eng
ISBN-13: 9788178298689
Subjects: Advertising -- India; Marketing -- India; Public relations -- India; Entrepreneurship -- India -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.