The Corporate Brand
Publisher: New York University Press
Published: August 1, 2000
Language: eng
Format: Hardcover
Number of pages: 196
ISBN-13: 9780814737620
Subjects: Sales & marketing; Product Management; Public Relations; Business & Economics; Business / Economics / Finance; Business/Economics; Corporate & Business History - General; Marketing - General; BUSINESS; Business & Economics / Corporate History; Business & Economics / General; Business & Economics : Marketing - General; Brand name products