Ke te le xin si wei
Subtitle: Chi xu ying xiao mo xing
By: [Mei] fei li pu. ke te le (Philip Kotler) deng zhu ; hu zuo hao, jia song yi
Edition: Di 1 ban
Series: Quan qiu hua qi ye ling dao zhe yi cong
Publisher: Zhong guo ren min da xue chu ban she
Published: 2004
Place of publication: Beijing
Language: chi
Number of pages: 173
ISBN-13: 9787300050911
Subjects: Qi ye guan li; Shi chang ying xiao xue; Yan jiu
Other titles: Chi xu ying xiao mo xing
Description: Ben shu de mu de shi yi xin ying de guan dian bang zhu qi ye jia he ye wu jing li li jie ru he zhi ding cheng gong de shang ye zhan lüe, Yi ji ru he zai ya zhou guan li qi ye, Shu zhong bao han de xi tong guan dian, Jiang yi xi lie ming zhi de shi chang ying xiao he zhan lüe li lun yu ya zhou shang ye yuan li jie he qi lai.