Marketing communications
By: authors: Debbie Gilliland, Brian Searle, Rosemary Schofield.
Contributors: Searle, Brian.; Schofield, Rosemary.
Edition: 2nd ed.
Series: CIM practice & revision kit
Publisher: BPP Publishing
Published: 2004
Place of publication: London
Language: eng
Description: For the Chartered Institute of Marketing qualification. These kits are packed with exam standard questions and model answers, and designed for developing effective exam technique.
Notes: On cover: For exams in December 2004 and June 2005.

Further/Higher Education Professional & Scholarly.