Appraising research on advertising's economic impacts
By: by Mark S. Albion and Paul W. Farris.
Contributors: Farris, Paul.
Series: Report / Marketing Science Institute ;; no. 79-115; Report (Marketing Science Institute) ;
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 197
Subjects: Advertising -- Economic aspects -- Research.
Notes: Bibliography: p. 181-196.
"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."