Fan chuan tong ying xiao
Subtitle: Ya zhou shi chang de jing zheng zhan lüe
By: Sani (Sunny T.H. Goh), Kenhe (Khoo Kheng-Hor) zhu ; Yang Yang yi = Marketing wise.
Contributors: Yang, Yang.
Edition: Di 1 ban
Publisher: Gao deng jiao yu chu ban she
Published: 2004
Place of publication: Beijing
Language: chi
Number of pages: 253
Subjects: Marketing -- Asia -- Management.; Strategic planning -- Asia.; Business enterprises -- Asia -- Marketing.
Other titles: Ya zhou shi chang de jing zheng zhan lüe
Work titles: Marketing wise.
Notes: Translation of: Marketing wise : an unconventional approach to strategic marketing for Asia.