Marketing für Universitäten
Subtitle: Möglichkeiten und Grenzen der Übertragbarkeit des Marketing-Gedankens auf den universitären Bereich
By: Margret Wangen-Goss.
Publisher: R. Wilfer
Published: 1983
Place of publication: Spardorf
Language: ger
Number of pages: 278
Subjects: Universities and colleges -- Public relations -- Germany (West); College publicity -- Germany (West); College students -- Recruiting -- Germany (West); Education, Higher -- Germany (West) -- Marketing.
Notes: Bibliography: p. 240-278.