Leading Product Development
Subtitle: The Senior Manager's Guide to Creating and Shaping the Enterprise
Publisher: Free Press
Published: October 1, 1994
Language: eng
Number of pages: 176
ISBN-13: 9780029344651
First sentence: Whether it is a Pentium chip from Intel or a birdhouse with a "Spanish tile roof" from Rubbermaid, the successful new product both satisfies and delights customers.