Dictionary of marketing terms
By: by Betsy-Ann Toffler, Jane Imber.
Contributors: Imber, Jane.; Imber, Jane.
Edition: 2nd ed.
Series: Barron's business guides
Publisher: Barron's Educational Series
Published: 1994
Place of publication: Hauppauge, N.Y
Language: eng
Number of pages: 579
Subjects: Marketing -- Dictionaries.
Notes: Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987.