Consumer behavior
Subtitle: implications for marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 4th ed.
Publisher: BPI/Irwin
Published: 1989
Place of publication: Homewood, Ill
Language: eng
Number of pages: 796
Subjects: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies; Market surveys -- United States -- Case studies
Notes: Includes bibliographical references and indexes.