Football brands
By: Sue Bridgewater
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke; New York
Language: eng
Number of pages: 194
ISBN-13: 9780230232532
Subjects: Marketing; Soccer; Branding (Marketing); Business and Management
Description: Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being corporate brands, global brands, not-for-profit brands and e-brands. This book reviews research material in the field of branding and marketing in the football industry.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Why view football clubs and organizations as brands?; title: What is a football brand?; title: Brand relationships in football; title: Understanding the football 'brandscape'; title: Football brand experiences; title: Globalization of football brands; title: Managing football brands through different stages of the lifecycle.