Advertising & promotion management
Subtitle: a manager's guide to theory & practice
By: Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.
Contributors: Quelch, John A.
Edition: Reprint ed. with corrections.
Publisher: R.E. Krieger Pub. Co.
Published: 1987
Place of publication: Malabar, Fla
Language: eng
Number of pages: 301
Subjects: Advertising.; Sales promotion.
Other titles: Advertising and promotion management.
Notes: Includes bibliographical references and index.
Reprint. Originally published: Radnor, Pa. : Chilton, c1983.
"A Craig T. Norback book."