Marketing channels
By: Louis W. Stern, Adel I. El-Ansary.
Contributors: Ansary, Adel I.
Edition: 4th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1992
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 621
Subjects: Marketing channels.
Notes: Includes bibliographical references and indexes.