Blog marketing
Subtitle: the revolutionary new way to increase sales, build your brand, and get exceptional results
By: by Jeremy Wright.
Publisher: McGraw-Hill
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 321
Subjects: Marketing -- Weblogs; Weblogs -- Economic aspects
Description: All companies, large and small, know that reaching customers directly is essential to success. This book reveals how any company can use blogs to raise its visibility and transform internal communications.
Table of contents: title: Blogging basics; title: Getting into the blogging mindset; title: The power of blogs for business; title: How your company can use blogs; title: How to market your company using blogs; title: Using blogs to increase internal communication; title: Find out what's being said about your company & products; title: Participating in your blog; title: Dealing with negativity; title: How to succeed in your blogging; title: The future of business blogging.