The fundamentals of digital fashion marketing
By: Clare Harris
Publisher: Bloomsbury Visual Arts, an imprint of Bloomsbury Publishing Plc
Published: 2017
Language: eng
Number of pages: 216
ISBN-13: 9781474220859
Subjects: Fashion merchandising; Internet marketing
Description: "The fundamentals of digital fashion marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats"--Publisher's website.
Notes: Includes bibliographical references and index.
Table of contents: title: 1. Fashion marketing and digital technologies; title: 2. Fashion and online marketing; title: 3. Social media and fashion marketing; title: 4. Fashion and film; title: 5. Fashion and mobile media; title: 6. Digital spaces and innovations.