The mindful marketer
Subtitle: how to stay present and profitable in a data-driven world
By: Lisa Nirell
Edition: First edition.
Published: 2014
Language: eng
Number of pages: 224
ISBN-13: 9781137386298
Subjects: Branding (Marketing); Decision making; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword; title: Why cmos are facing extinction; title: The dark side of data democracy; title: Going dim: can you see (or hear) me now?; title: Return on marketing investments : a flight risk?; title: Big data, or big disappointments?; title: Marketing and sales : a hard landing; title: Multitasking mashups and mishaps; title: Find your inner marketing guru to make better decisions; title: Western mindfulness : a brief journey; title: Five timeless qualities of mindful marketers; title: Personal energy management; title: The power of present moment language; title: Mindful planning and decision making; title: Designing with intention; title: Peer groups : how shifts really happen; title: What the CEO wants the CMO to know; title: CFO-speak : mindful marketing by the numbers; title: The CMO and CIO : crossing the raging river; title: Looking inside to work outside; title: Starting the revolution; title: Minding the future; title: About the author; title: Notes.