Advertising in India
Subtitle: selected research studies
By: edited by D. R. Singh ... [et al.]
Contributors: Singh, Daya Ram, 1936-
Publisher: Dept. of Business Management, Punjab Agricultural University
Published: 1976
Place of publication: Ludhiana
Language: eng
Number of pages: 357
Subjects: Advertising -- India.
Description: Contributed articles.
Notes: Bibliography: p. 354-357.