Client science
Subtitle: the five Cs marketing plan for professionals
By: Rachel Killeen
Contributors: Chartered Accountants Ireland
Publisher: Institute of Chartered Accountants in Ireland
Published: 2010
Place of publication: Dublin
Language: eng
Number of pages: 221
ISBN-13: 9780903854931
Subjects: Marketing; Management; Planning; Business and Management
Description: One of the greatest challenges confronting people who provide professional services is differentiation - how do you stand out from the crowd? Examining this issue, this text also addresses attracting new clients in the face of intense competition and building long-term profitable relationships with your existing customers.
Table of contents: title: COLLATE : Gather the right information to make powerful decisions; title: CREATE : Provide value for your clients to generate reputation and loyalty; title: COMMUNICATE : Promote your services to your chosen market; title: COLLABORATE : Work with others to gain new client introductions; title: CALCULATE : Measure the success of your marketing initiatives; title: APPENDIX : The fifty-five professionals interviewed for this book.