The role of research in advertising
Subtitle: a discussion
By: producer, Marion Crooke ; director, Jo Lane ; director / writer, Roger Barlow
Contributors: Crooke, Marion; Lane, Jo
Series: Master classes in the media arts : a videotape library
Publisher: Australian Film Television & Radio School; Melbourne Art Directors Club
Place of publication: [Sout Wales]
Language: eng
Format: Videorecording
Number of pages: 36
Subjects: Advertising; Consumers' preferences; Market surveys; Advertising agencies
Description: This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate with Simon McCall and Roger Barlow, which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.
Notes: A co-production of Australian Film Television & Radio School and Melbourne Art Directors Club

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