The beauty backlash
By: BBC ; The Open University ; produced and directed by Joanna Lee
Contributors: Potter, Libby; Edwards, Clive, film editor; Films for the Humanities & Sciences (Firm); BBC Video (Firm); Open University
Publisher: Films for the Humanities & Sciences
Published: 2007
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] /
Number of pages: 30
Subjects: Personal Beauty; Feminine beauty (Aesthetics); Body image in women; Women in advertising
Other titles: Money programme (Television program)
Description: "With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem.  High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse" --Container.
Notes: Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme.

Camera, Toby Ralph, Jonathan Young ; editor, Clive Edwards.

Reporter, Libby Potter.

DVD-R.

Closed-captioned.