Updating your company's marketing strategy
Subtitle: leading marketing executives on examining the effectiveness of current campaigns, implementing new initiatives, and ensuring alignment with corporate objectives
By: [Ruth Ann Burns ... et al.].
Contributors: Aspatore, Inc
Series: Inside the minds
Publisher: Aspatore Books
Published: 2008
Place of publication: [Boston, Mass.]
Language: eng
Number of pages: 60
ISBN-13: 9780314987112
Subjects: Marketing; Branding (Marketing); Small business marketing
Notes: "Mat #40711807."