The new influencers
Subtitle: a marketer's guide to the new social media
By: Paul Gillin
Publisher: Quill Driver Books/Word Dancer Press
Published: 2007
Place of publication: Sanger, CA
Language: eng
Number of pages: 236
ISBN-13: 9781884956652
Subjects: Social media; Médias sociaux; Marketing; Blogs; Relations avec la clientèle; Blogues; Interactive marketing; Technische vernieuwing; Aspect économique; Economic aspects; Customer relations; Marketing interactif
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword --; title: Acknowledgments --; title: Introduction --; title: How to use this book -- -- 1. The; title: origins of social media -- -- 2.; title: From chaos, structure -- -- 3.; title: Enthusiasts --; title: Influencer profile - the gadget king - -- 4.; title: Measures of influence -- -- 5.; title: Corporate conversations --; title: Influencer profile - the corporate renegade -- -- 6.; title: Small is beautiful -- -- 7.; title: Putting "public" back into public relations --; title: Influencer profile - the marketer -- -- 8. The; title: talkers --; title: Influencer profile -- the sound man -- -- 9.; title: Tools of the trade --; title: Influencer profile - the toolmaker -- -- 10.; title: Going viral --; title: Influencer profile - the guerilla -- -- 11.; title: Next steps --; title: Appendix A : The numbers --; title: Appendix B : Leveraging technology --; title: Glossary --; title: Index --; title: About the author.