Search and social
Subtitle: the definitive guide to real-time content marketing
By: Rob Garner
Publisher: John Wiley & Sons
Published: 2013
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 380
ISBN-13: 9781118264386
Subjects: Internet marketing; Social media
Table of contents: title: Real-time publishing and marketing; title: Understanding search and social; title: Ramping up for a real-time content marketing strategy; title: Market research and content types; title: Content strategy: auditing, easement, and planning; title: Creating effective and engaging content; title: Social network platforms; title: Blogs, Google news, and press releases; title: Developing and engaging in real-time communities; title: Technical considerations and implementation; title: Video and images; title: More considerations for real-time content marketing, search, and social; title: Social media management; title: Metrics and measurement.