Marknadsföring som Utbyte : En idéhistoria, En pluralistisk ansats
Subtitle: Marketing as exchange: a history of ideas, a pluralistic approach
By: Akbar Khodabandehloo
Contributors: Stockholms Universitet
Published: 1995
Language: swe
Number of pages: 255
ISBN-13: 9789171533975
Other titles: Marketing as exchange: a history of ideas, a pluralistic approach.
Notes: Thesis (doctoral)--Stockholms Universitet, 1995.