Emerging international strategic frontiers
Subtitle: proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16-18, 1986
By: editors, Chin Tiong Tan, William Lazer, V.H. Kirpalani ; organised by School of Management, National University of Singapore and American Marketing Association
Publisher: American Marketing Association
Published: 1987
Place of publication: Singapore
Language: eng
Number of pages: 336
Subjects: Marketing research
Notes: Includes bibliographies.