Marketing: theory and application.
By: [by] Walter B. Wentz [and] Gerald I. Eyrich.
Contributors: Eyrich, Gerald I., joint author.
Series: Harbrace series in business and economics
Publisher: Harcourt, Brace & World
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 689
Subjects: Marketing
Notes: Includes bibliographical references.