Marketing research in a marketing environment
By: William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Contributors: Madden, Thomas J.; Firtle, Neil H.
Edition: 2nd ed.
Publisher: Irwin
Published: 1990
Place of publication: Homewood, IL
Language: eng
Number of pages: 853
Subjects: Marketing research.
Notes: Includes bibliographical references and index.