Connected marketing
Subtitle: the viral, buzz and word of mouth revolution
By: edited by Justin Kirby and Paul Marsden
Contributors: Kirby, Justin; Marsden, Paul
Publisher: Butterworth-Heinemann
Published: 2006
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 282
Subjects: Marketing; Word-of-mouth advertising; Viral marketing
Notes: Includes bibliographical references and index