The elements of a successful radio program
By: by Lewis H. Avery in collaboration with Advisory committee of program managers.
Contributors: Advisory committee of program managers.; Retail Promotion Committee for the Broadcasting Industry.; National Association of Broadcasters.
Publisher: National association of broadcasters
Published: 1943
Place of publication: [Washington]
Language: eng
Number of pages: 37
Subjects: Radio broadcasting.
Notes: "Number 3 of a series of five booklets on retailing and broadcasting.  [Prepared under the general supervision of the] Retail promotion committee for the broadcasting industry."
"To supplement the report of a study Air force and the retailer conducted by Sheldon R. Coons for the Retail promotion committee.