The IBM way
Subtitle: insights into the world's most successful marketing organization
By: F.G. "Buck" Rodgers with Robert L. Shook.
Contributors: Shook, Robert L., 1938-
Series: Perennial library
Publisher: Harper& Row
Published: 1987
Place of publication: New York; London
Language: eng
Number of pages: 235
Subjects: International Business Machines Corporation.; Marketing.
Notes: Originally published, 1986.

Includes index.