Start up and run your own business
Subtitle: [the essential guide to planning, funding and growing your new enterprise]
By: Jonathan Reuvid
Edition: 8th ed.
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia
Language: eng
Number of pages: 320
ISBN-13: 9780749460600; 9780749461133
Subjects: Management; New business enterprises; Small business
Notes: Includes index.
Table of contents: title: Identifying the opportunity; title: Researching the market; title: Developing the business plan; title: Funding alternatives; title: Raising capital; title: Think again or full steam ahead; title: Website marketing and e-commerce; title: Cash management; title: Pricing and costing; title: Sales and customer relations; title: Bookkeeping and administration; title: Employment and human relations; title: Conventional marketing; title: Purchasing guidelines; title: Taxation; title: Premises and business assets; title: Transportation; title: When small is no longer beautiful; title: More management accounting and reporting tools; title: Managing export business; title: Planning the end game.