Das CI-Dilemma
Subtitle: Abschied von falschen Illusionen
By: Ingrid Keller.
Publisher: Gabler
Published: 1990
Place of publication: Wiesbaden
Language: ger
Number of pages: 146
Subjects: Corporate image.
Notes: Includes bibliographical references (p. 139-142).
"Gabler Management Perspektiven"--Jacket.
Includes index.