The Hidden Power of Advertising (Admap Monographs)
Publisher: NTC Publications
Published: August 1, 2001
Format: Paperback
Number of pages: 124
ISBN-13: 9781841160931
Subjects: Advertising; Sales & marketing
First sentence: Some weeks before the notorious 2000 US presidential election, the newspapers were filled with a scandal concerning an advertisement run by the Republican Party candidate, George W. Bush.