Guang gao da ni zhuan
Subtitle: zhong mei jie yu xin guang gao = Advertising turnaround
By: Liu Qiangui zhu
Edition: Di 1 ban
Series: Qing hua jing guan; Qing hua jing guan
Publisher: Qing hua da xue chu ban she
Published: 2009
Place of publication: Beijing
Language: chi
Number of pages: 241
ISBN-13: 9787302200352
Subjects: Advertising; Mass media
Other titles: Zhong mei jie yu xin guang gao; Advertising turnaround
Notes: Includes bibliographical references (p. [238]-239)