Socio-economic effects of advertising in India.
Contributors: National Council of Applied Economic Research.; Indian Society of Advertisers.
Publisher: National Council of Applied Economic Research
Published: 1992
Place of publication: New Delhi
Language: eng
Number of pages: 91
Subjects: Advertising -- Social aspects -- India.; Advertising -- Economic aspects -- India.
Other titles: Socioeconomic effects of advertising in India.
Description: Study sponsored by the Indian Society of Advertisers.
Notes: Includes bibliographical references (p. 39).