The One to One B2B
Subtitle: Customer Relationship Management Strategies for the Real Economy (One to One)
Publisher: Currency
Published: May 22, 2001
Language: eng
Number of pages: 368
ISBN-13: 9780385494090
First sentence: In our first book, The One to One Future, we described a "future world" in which businesses would use interactive technologies and computer databases to compete for one customer at a time, constantly trying to strengthen their relationships with their most valuable customers.