Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Edition: 6 edition
Publisher: McGraw-Hill/Irwin
Published: April 23, 2003
Language: eng
Format: Hardcover
Number of pages: 864
ISBN-13: 9780072866148
Subjects: Advertising; Business/Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.