Search marketing strategies
Subtitle: a marketer's guide to objective-driven success from search engines
By: James Colborn.
Series: E-marketing essentials
Publisher: Elsevier Butterworth-Heinemann
Published: 2006
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 227
Subjects: Internet marketing; Web search engines
Description: "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket.
Notes: Includes bibliographical references (p. [214]-217) and index.