Consumer behaviour
Subtitle: buying, having, and being
By: Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato.
Contributors: Polegato, Rosemary.; Zaichkowsky, Judith Lynne, 1951-
Edition: 3rd Canadian ed.
Publisher: Pearson Prentice Hall; Pearson Education Canada
Published: 2005
Place of publication: Toronto
Language: eng
Number of pages: 588
Subjects: Consumer behavior.; Consommateurs -- Comportement.
Notes: Includes index.