The Fundamentals and Practice of Marketing (The Marketing Series)
Edition: 3rd edition
Publisher: Butterworth-Heinemann
Published: May 1995
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780750609975
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Sales & Selling - General
First sentence: 'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'