Staff report to the Federal Trade Commission on the ad substantiation program, together with supplementary analysis of the submissions and advertisers comments.
By: Prepared by Frank E. Moss, chairman, Consumer Subcommittee.
Contributors: Moss, Frank E., 1911-; United States. Federal Trade Commission.; United States. Congress. Senate. Committee on Commerce.
Publisher: U.S. Govt. Print. Off.
Published: 1972
Place of publication: Washington
Language: eng
Number of pages: 67
Subjects: Advertising -- United States.; Advertising laws -- United States.; Advertisers -- United States -- Attitudes.
Notes: At head of title: 92d Congress, 2d session. Committee print.
"Printed ... for the use of the Committee on Commerce, United States Senate."