Branded
Subtitle: The Buying and Selling of Teenagers
Publisher: Perseus Publishing
Published: January 7, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780738206646
Subjects: Marketing; Product Management; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Politics/International Relations; Marketing - General; Consumers' preferences; Advertising & Promotion; Children's Studies; Parenting & Childcare; Psychology; Teenage consumers; Brand name products; Consumer Behavior
First sentence: Coming of age in the 1980s, I was aware of status signs and corporate logos and the distinction between them.