The marketing plan
Subtitle: a practitioner's guide
By: John Westwood
Edition: 2nd ed.
Series: The Professional paperback series; Professional paperback series
Publisher: Kogan Page
Published: 1998
Place of publication: London; Dover, N.H
Language: eng
Number of pages: 224
ISBN-13: 9780585381312
Subjects: Marketing; Management; Gestion; BUSINESS & ECONOMICS; Green Business
Notes: "Reprinted as part of the Professional Paperbacks Series in 1998"--Title page verso.

Includes bibliographical references (page 209) and index.