High-Involvement Innovation
Subtitle: Building and Sustaining Competitive Advantage Through Continuous Change
Publisher: Wiley
Published: June 9, 2003
Language: eng
Number of pages: 256
ISBN-13: 9780470847077
Description: "Designed for MBA and MSc courses in the management of technology and innovation. High-Involvement Innovation will also be highly relevant to practising managers who are facing the challenge of trying to mobilize their organizations to be more capable of continuous innovation."--BOOK JACKET.