Images That Work
Subtitle: Creating Successful Messages in Marketing and High Stakes Communication
Publisher: Quorum Books; Praeger
Published: June 30, 1999
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781567201840
Subjects: Business communication & presentation; Information theory; Sales & marketing; Communication in marketing; Communication In Business; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Semiotics; Marketing - General; Business & Economics / Marketing / General; Advertising
First sentence: Communicators in every medium from Hollywood to the classroom and from the mall to the grocery store aim to capture attention, to motivate action, and in some way to turn a profit for themselves and perhaps for others as well.
Description: "Images That Work focuses on the creation and presentation of words and pictures in ways that communicate genuine substance from real people - including corporate entities and institutions and anonymous committees - to other real people. Oller and Giardetti provide a simple, comprehensive, fully consistent theory to explain why some messages and images communicate more effectively than others - and then how specialists in advertising, marketing, and corporate communications can apply that theory.

With examples and illustrations grasped easily by academics and practitioners alike, they give readers a solid grounding in semiotics, the study of how meanings are constructed and construed in signs."--BOOK JACKET.