Strategy pure and simple II
Subtitle: how winning companies dominate their competitors
By: Michel Robert.
Contributors: Robert, Michel, 1941-
Edition: Rev. ed. Strategy pure and simple. c1993.
Publisher: McGraw Hill
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 269
Subjects: Strategic planning -- United States.; Competition.; Success in business -- United States.
Other titles: Strategy pure and simple two; Strategy pure and simple 2; Strategy pure & simple II
Description: "Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert likewise challenges you to pursue exciting and profitable opportunities for your company, maximize your resources, and beat your competition. Learn to ask the strategic questions and develop a plan to move your organization forward. Make your competition irrelevant through strategic leveraging, i.e., applying your company's expertise or "driving force," across a multiplicity of customers, products, and systems. Prevent corporate stagnation through product innovation and market fragmentation. Avoid costly mistakes by studying the dos and don'ts of alliances and acquisitions and then follow the step-by-step guide to the strategic thinking process."--Jacket.
Notes: Includes bibliographical references (p. 256-260) and index.