Construire un plan marketing performant
By: Roman G. Hiebing, Scott W. Cooper ; traduit de l'américain par Fabrice Morel ; conseiller d'édition, Jean-Pierre Détrie.
Contributors: Cooper, Scott W.
Publisher: InterÉditions
Published: 1994
Place of publication: Paris
Language: fre
Number of pages: 386
Subjects: Marketing -- Planification.
Notes: Traduction de: The successfull marketing plan: a disciplined and comprehensive approach.

1