Corporate Branding
Subtitle: Purpose/People/Process
Contributors: Majken Schultz (Editor); Yun Mi Antorini (Editor); Fabian F. Csaba (Editor)
Publisher: Copenhagen Business School Press
Published: October 2005
Language: eng
Format: Paperback
Number of pages: 252
ISBN-13: 9788763001403
Subjects: Business strategy; Organizational theory & behaviour; Sales & marketing; Marketing - General; Business & Economics; Business/Economics