Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
By: by Allison Comeau, Ron C. Mittelhammer and Thomas I. Wahl.
Contributors: Mittelhammer, Ron.; Wahl, Thomas I.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 96-10.; R.B -- 96-20.; NICPRE (Series) -- 96-10.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 96-20.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1996
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 33
Subjects: Advertising -- Meat -- Japan.; Meat industry and trade -- Japan.; Consumers' preferences -- Japan.; Foreign trade promotion -- Government policy -- United States.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"December 1996."

Includes bibliographical references (p. 33).