Effective frequency
Subtitle: the relationship between frequency and advertising effectiveness
By: by Michael J. Naples.
Publisher: Association of National Advertisers
Published: 1979
Place of publication: New York, N.Y
Language: eng
Number of pages: 140
Subjects: Advertising media planning -- United States.; Advertising -- Research.; Advertising -- Effective frequency -- United States.
Notes: Bibliography: p. 135-140.