The PDMA ToolBook 2 for New Product Development
Contributors: Paul Belliveau (Editor); Abbie Griffin (Editor); Stephen Somermeyer (Editor)
Publisher: Wiley
Published: October 5, 2004
Language: eng
Number of pages: 576
ISBN-13: 9780471479413
First sentence: Senior management teams are continually struggling to cultivate environments that breed and nurture innovation through the good times and the bad.