There's no business that's not show business
Subtitle: marketing in an experience culture
By: Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Contributors: Rogers, David L., 1970-; Vrotsos, Karen, 1960-
Series: Financial Times Prentice Hall books
Publisher: Prentice Hall Financial Times
Published: 2004
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 279
Subjects: Branding (Marketing); Corporate image; Customer relations
Notes: Includes bibliographical references (p. 269-270) and index