Dynamic models of advertising competition
By: by Gary M. Erickson.
Edition: 2nd ed.
Series: International series in quantitative marketing
Publisher: Kluwer Academic Publishers
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 148
Subjects: Advertising -- Mathematical models; Competition -- Mathematical models
Notes: Includes bibliographical references (p. [139]-144) and indexes.