Response set and the measurement of self-designated opinion leadership
By: [by] Alvin J. Silk.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 417-69; Working paper (Sloan School of Management) -- 417-69.
Publisher: M.I.T.
Published: 1969
Place of publication: Cambridge
Language: eng
Number of pages: 22
Subjects: Public opinion.; Leadership.