Understanding digital marketing
Subtitle: marketing strategies for engaging the digital generation
By: Damian Ryan
Edition: Third edition.
Publisher: Kogan Page
Published: 2014
Language: eng
Number of pages: 409
ISBN-13: 9780749471026
Subjects: Marketing; Management; Strategic planning; Internet marketing; Social media
Description: "The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--
Notes: Includes index.