Marketing y gestión de periódicos
By: Francisco Iglesias, Sam Verdeja.
Contributors: Verdeja, Sam.
Edition: 2. ed. ampliada y actualizada.
Series: Comunicación; Colección Comunicación (Pamplona, Spain)
Publisher: Ediciones Universidad de Navarra
Published: 1997
Place of publication: Pamplona
Language: spa
Number of pages: 233
Subjects: Periodicals -- Circulation.; Periodicals -- Management.; Newspapers -- Circulation.; Newspapers -- Management.
Notes: Includes bibliographical references (p. 227-233).