M. A. M. E., market and media evaluation
Subtitle: the AIA handbook of advertising to business, industry, government, and the professions.
By: Editor in chief: Robert D. Schiller.
Contributors: Association of Industrial Advertisers.
Publisher: Macmillan
Published: 1969
Place of publication: [New York]
Language: eng
Number of pages: 434
Subjects: Advertising media planning.; Marketing.
Other titles: Market and media evaluation.
Notes: Includes bibliographical references.