The management of technology and innovation
Subtitle: a strategic approach
By: Margaret A. White, Garry D. Bruton.
Contributors: Bruton, Garry D.
Edition: Student ed.
Publisher: Thomson/South-Western
Published: 2007
Place of publication: Mason, OH
Language: eng
Number of pages: 404
Subjects: Technological innovations -- Management.; New products -- Management.; High technology industries -- Management.
Notes: Includes bibliographical references and index.
Table of contents: title: Laying the foundation: Nokia, riding the waves of innovation; title: Innovation, internal strategy: Corning, successful internal innovation; title: Obtaining technology, external strategy: DuPont, recognizing its strategic needs; title: Building strategic MTI success: Microsoft, a pattern of success.