Value-added public relations
Subtitle: the secret weapon of integrated marketing
By: Thomas L. Harris ; foreword by Philip Hotler.
Publisher: NTC Business Books
Published: 1998
Place of publication: Lincolnwood (Chicago) Ill., U.S.A
Language: eng
Number of pages: 314
Subjects: Communication in marketing
Notes: Includes bibliographical references (p. 295-296) and index.