Managing customers through economic cycles
By: John McKean
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Chichester, West Sussex
Language: eng
ISBN-13: 9780470686201
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Predicting/preparing for economic transitions; title: Science of how consumers' buying changes over cycles; title: Consumer loyalty strengths/vulnerabilities in cycles; title: B2C approaches for dynamic consumer needs/value tradeoffs; title: B2B approaches for different economies; title: Mastering information through economic transitions; title: Managing the employee factor through cycles; title: Leveraging the power of the community (physical and online); title: Summary.