The future of pharma
Subtitle: evolutionary threats and opportunities
By: Brian Smith
Publisher: Gower
Published: 2011
Place of publication: Farnham; Burlington, VT
Language: eng
ISBN-13: 9781409430315; 9781409430322
Subjects: Pharmaceutical industry
Notes: Includes index.
Table of contents: title: Whither pharma? The world's most important industry at a fork in the road; title: Universal acid. A way to understand the complex, adaptive pharmaceutical industry; title: An evolving social environment; title: An evolving technological environment; title: The evolution of the pharmaceutical industry; title: The speciation of pharma. The new business models that will transform the industry; title: Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma?; title: Flat, focussed tribes. Organizational structures in the future of pharma; title: Gales of creative destruction. The turmoil ahead of the pharmaceutical industry.