The " slob" campaign
Subtitle: an experimental approach to drink-driving mass media communications
By: Kathleen Freedman and Jane Rothman.
Contributors: Rothman, Jane, joint author.; New South Wales. Traffic Accident Research Unit.
Series: [Paper] - Traffic Accident Research Unit, Department of Motor Transport, New South Wales ;; 2/79; Paper (New South Wales. Traffic Accident Research Unit) ;; 79-2.
Publisher: Traffic Accident Research Unit, Dept. of Motor Transport, New South Wales
Published: 1979
Place of publication: [Sydney]
Language: eng
Number of pages: 50
Subjects: Drinking and traffic accidents -- Australia -- Sydney (N.S.W.); Alcohol -- Physiological effect.; Mass media in traffic safety -- Australia -- Sydney (N.S.W.); Young adults -- Alcohol use -- Australia -- Sydney (N.S.W.)
Notes: Includes bibliographical references.