Customer behavior
Subtitle: consumer behavior & beyond
By: Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
Contributors: Mittal, Banwari.; Newman, Bruce I.
Publisher: Dryden Press
Published: 1999
Place of publication: Fort Worth, TX
Language: eng
Subjects: Consumer behavior.; Consumers' preferences.; Consumer satisfaction.; Marketing.
Notes: Includes bibliographical references and indexes.