Handelsmarkenmanagement
By: von Stephan Dumke.
Series: Duisburger betriebswirtschaftliche Schriften,; Bd. 11
Publisher: S + W, Steuer- und Wirtschaftsverlag
Published: 1996
Place of publication: Hamburg
Language: ger
Number of pages: 280
Subjects: Brand name products -- Management.; Trademarks.
Notes: Includes bibliographical references (p. 265-280).