Markets of one
Subtitle: creating customer-unique value through mass customization
By: edited with an introduction by James H. Gilmore and B. Joseph Pine II.
Contributors: Gilmore, James H., 1959-; Pine, B. Joseph.; NetLibrary, Inc.
Series: A Harvard business review book; Harvard business review book series
Publisher: Harvard Business School Press
Published: 2000
Place of publication: Boston, Mass
Language: eng
Number of pages: 210
Subjects: Flexible manufacturing systems; Product management; Relationship marketing
Notes: Includes index.

Online version via NetLibrary available by license agreement to WWU Library users.