Determination of confusion in trade-mark conflict cases
By: by Neil H. Borden ...
Contributors: Stetson, John B., Company.; Harvard University. Graduate School of Business Administration.
Publisher: Harvard University, Graduate School of Business Administration, Bureau of Business Research
Published: 1937
Place of publication: Boston, Mass
Language: eng
Number of pages: 34
Subjects: Trademarks -- United States -- Cases
Other titles: Trade-mark conflict cases.
Notes: On cover: Publication of the Graduate school of business administration ... Harvard University.  vol. XXIII, no. 8.
Table of contents: title: Character and scope of study.- The problem of determining consumer confusion.- Psychological studies of trade-marks and trade-mark infringement.- The Stetson case.- The psychological tests devised for the Stetson case.- Results of the tests.- Appraisal of probative worth of the evidence.