Objekte der Wirtschaftswerbung
Subtitle: Analyse d. Werbeobjekte z. systemat. Entwicklung von Werbestrategien
By: Josef Mazanec.
Series: Abhandlungen aur Werbewissenschaft und Werbepraxis ;; Bd. 9
Publisher: Poeschel
Published: 1975
Place of publication: Stuttgart
Language: ger
Number of pages: 173
Subjects: Advertising.; Consumers.; Sales promotion.; Product management.
Notes: Bibliography: p. 154-168.
Originally presented as the author's thesis, Hochschule für Welthandel, Vienna, 1971.
Includes index.