Burando to Nihonjin
Subtitle: hifuku ni okeru māketingu to shōhisha kōdō
By: Ide Yukie cho
Edition: 2-han
Publisher: Hakutō Shobō
Published: 1998
Place of publication: Tōkyō
Language: jpn
Number of pages: 176
Subjects: Marketing; Brand name products; Clothing and dress; Consumers' preferences
Notes: Includes bibliographical references (p. 165-171) and index.