Strategic management and marketing in the service sector
By: Christian Grönroos.
Series: Forskningsrapporter från svenska handelshögskolan,; Research reports / Swedish School of Economics and Business Administration ;; 8; Forskningsrapporter (Svenska handelshögskolan (Helsinki, Finland)) ;; 8.
Publisher: Swedish School of Economics and Business Administration
Published: 1982
Place of publication: Helsingfors
Language: eng
Number of pages: 222
Subjects: Service industries -- Management.
Notes: Bibliography: p. 215-222.