Advertising
Subtitle: A Cultural Economy (Culture, Representation and Identity series)
Publisher: Sage Publications Ltd
Published: March 22, 2004
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780761942559
Subjects: Advertising; Communication Studies; Cultural studies; Sociology, Social Studies; Performing Arts; Sociology; Business/Economics; Performing Arts/Dance; Mass Media - General; Media Studies; Performing Arts / Mass Media
First sentence: Semiotic theory and method have been of defining importance to the development of academic approaches to advertising.