An international marketing reader
By: [by] Claudio Vignali, Demetris Vrontis, Leo Paul Dana.
Contributors: Vrontis, Demetris.; Dana, Leo Paul.; Manchester Metropolitan University. Department of Retailing & Marketing.; Manchester Metropolitan University. Faculty of Management and Business.
Publisher: Manchester Metropolitan University, Department of Retailing and Marketing
Published: 1999
Place of publication: Manchester
Language: eng
Number of pages: 217