Motivationstheoretische Ansätze im Marketing
Subtitle: ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik
By: Rainer Norden.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1089 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1089 =; European university studies. Series V, Economics and management ;; vol. 1089; Europäische Hochschulschriften.; Bd. 1089.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1990
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 412
Subjects: Motivation research (Marketing)
Notes: Includes bibliographical references (p. 365-412).
Originally presented as the author's thesis (doctoral--Universität-Gesamthochschule-Duisburg, 1989).