Retail patronage theory
Subtitle: 1981 workshop proceedings
By: edited by Robert F. Lusch, William R. Darden
Contributors: Lusch, Robert F., ed; Darden, William R., 1936-
Publisher: [s.n.]
Published: 1981
Place of publication: [s.l.]
Language: eng
Number of pages: 263
Subjects: Consumers; Consumers' preferences; Marketing
Notes: Includes bibliographies.