Innovationsmarketing
Subtitle: Marketing als Erfolgsfaktor im Innovationsmanagement technologieorientierter mittelständischer Unternehmen
By: Stephan Susen.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1815 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1815 =; European university studies. Series V, Economics and management ;; vol. 1815; Europäische Hochschulschriften.; Bd. 1815.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 275
Subjects: Marketing -- Germany.; Technological innovations -- Germany -- Management.; Small business -- Germany -- Management.
Notes: Includes bibliographical references (p. 251-275).
Originally presented as the author's thesis (doctoral)--Universität Augsburg, 1995.