The interactive corporation
Subtitle: using interactive media and intranets to enhance business performance
By: Roger Fetterman.
Publisher: Random House
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 276
Subjects: Multimedia systems in management.; Interactive multimedia.
First sentence: Over the past decade, the industrial world has embraced the "digitization" of each of the forms of media used for mass communications.
Description: The Interactive Corporation is organized for you to have quick to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, Allied Signal, Booz-Allen & Hamilton, Kaiser Permanente,  and The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations. The author analyzes the benefits of using interactive media.
Notes: Includes bibliographical references and index.