Market selection decision scorecard
Subtitle: integrating multivariate techniques and AHP
By: Preeti Priya and Anand Venkatesh
Contributors: Venkatesh, Anand; Institute of Rural Management (Ānand, India)
Series: Working paper -- 218
Publisher: Institute of Rural Management, Anand
Published: 2010
Place of publication: Anand
Language: eng
Number of pages: 26
Subjects: Steel industry and trade; Marketing; Marketing research; Statistical methods
Description: On retail marketing of steel products in India.
Notes: Includes statistical tables.

Includes bibliographical references (p. 25-26).