Measuring young children's preferences
Subtitle: the use of behaviorally anchored rating scales
By: Yvonne Cariveau Karsten and Deborah Roedder John.
Contributors: John, Deborah Roedder.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.94-122; Working paper
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng