Mei jie shi chang ping jia yan jiu
Subtitle: li lun, fang fa yu zhi biao ti xi
By: Zhao Yanhua zhu
Edition: Di 1 ban
Publisher: Xin hua chu ban she; Xin hua shu dian jing xiao
Published: 2004
Place of publication: Beijing
Language: chi
Number of pages: 286
Subjects: Mass media; Marketing
Notes: Includes bibliographical references (p. 255-267).