Marketing-Prognosen für den Handel
By: von Roland Mattmüller.
Series: Schwerpunkt Marketing ;; Bd. 28
Publisher: FGM
Published: 1990
Place of publication: Augsburg
Language: ger
Number of pages: 252
Subjects: Marketing research.; Sales forecasting.
Notes: Includes bibliographical references (p. xiii-xxxv).
Originally presented as the author's thesis (doctoral)--Universität Augsburg, 1990.