Consumers and services
By: Mark Gabbott and Gillian Hogg.
Contributors: Hogg, Gillian.
Publisher: J. Wiley
Published: 1998
Place of publication: Chichester; New York
Language: eng
Number of pages: 271
Subjects: Customer relations.; Relations marketing.; Service industries -- Marketing.; Professions -- Marketing.; Consumer behavior.; Customer relations -- Case studies.
Notes: Includes bibliographical references and index.