Perceptions of agencies that market collegiate emblematic merchandise toward selected factors related to royalty income
By: by Jane Cecelia Meyer.
Published: 1992
Language: eng
Format: Microform
Number of pages: 301
Subjects: Trademark licenses.; Universities and colleges -- Insignia -- Marketing.; Merchandise licensing.; Sporting goods -- Marketing.; Universities and colleges -- United States -- Administration.
Notes: "UO 93 166--UO 93 169."

Thesis (Ph. D.)--University of Iowa, 1992.

Includes bibliographical references (leaves 299-301).

Microfiche. Eugene : Microform Publications, University of Oregon, 1993. 4 microfiches : negative.