Dessin animé, jouet : des produits dérivés
By: Myriam Bahuaud ; préface de Hélène Fatou.
Series: Collection Communication sociale
Publisher: L'Harmattan
Published: 2001
Place of publication: Paris, France
Language: fre
Number of pages: 222
Subjects: Advertising -- Children's paraphernalia -- France.; Cartoon characters -- Collectibles -- France -- Marketing.; Children's television programs -- Government policy -- France.; Copyright licenses -- France.
Notes: Includes bibliographical references and indexes.