Television and media effect
Subtitle: a review of the relevant research
By: by R. A. Critchley.
Series: BBTA occasional papers ; 9
Publisher: British Bureau of Television Advertising
Published: 1974
Place of publication: London
Language: eng
Number of pages: 134
Subjects: Television advertising -- Research -- Great Britain.; Marketing research -- Great Britain.; Radio advertising -- Research -- Great Britain.; Advertising -- Research.
Notes: Bibliography: p. 128-134.