Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
By: by Ronald Faber and Scott Ward
Contributors: Ward, Scott, 1942-
Series: Technical report - Marketing Science Institute ; no. 75-105
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 21
Subjects: Consumers -- United States; Mother and child -- Economic aspects; Young consumers; Women consumers
Notes: On cover: Marketing Science Institute Research Program