CANADPLAN
Subtitle: An advertising and sales promotion simulation game
Edition: 2nd ed edition
Publisher: Simon and Schuster Custom Publishing; Simon & Schuster Custom Publishing
Published: 1997
Language: eng
Format: Unknown Binding
Number of pages: 217
ISBN-13: 9780536598660
Subjects: Advertising campaigns; CANADPLAN; Canada; Case studies; Chocolate industry; Pizza industry; Problems, exercises, etc; R.L. Roberts, Inc; Simulation games; Simulation methods