Global Marketing Co-Operation and Networks
Publisher: International Business Press
Published: October 2000
Language: eng
Format: Hardcover
Number of pages: 130
ISBN-13: 9780789013026
Subjects: Business & Management; Internet marketing; Export marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; International - General
First sentence: International marketing, today, involves networks and alliances in which small firms are playing an important role.