Contemporary marketing
Subtitle: instructor's resource manual
By: by Louis E. Boone, David L. Kurtz ; prepared by Gemmy Allen
Contributors: Kurtz, David L.; Allen, Gemmy
Edition: 10th ed.
Publisher: Harcourt College Publishers
Published: 2001
Place of publication: Fort Worth, Tex
Language: eng
Number of pages: 364
ISBN-13: 9780030314063
Subjects: Marketing
Notes: Includes CD.
Table of contents: title: The contemporary marketing environment; title: Managing technology to achieve marketing success.