Consumer behavior
Subtitle: concepts and applications
By: David L. Loudon, Albert J. Della Bitta.
Contributors: Della Bitta, Albert J.
Edition: 4th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 788
Subjects: Consumer behavior; Consumer behavior -- United States -- Case studies
Notes: Includes bibliographical references (p. 733-782) and index.