Marketing Financial Services, Second Edition (Marketing Series (London, England).)
Contributors: Christine Ennew (Editor)
Edition: 2 edition
Publisher: Butterworth-Heinemann
Published: November 9, 1995
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780750622479
Subjects: Banking; Business strategy; Financial services industry; Sales & marketing; Management - General; Business & Economics; Advertising & Promotion; Business / Economics / Finance; Great Britain; Business/Economics; Banks & Banking; Marketing - General; Business & Economics / Banks & Banking; Business & Economics / Management; Business & Economics-Advertising & Promotion; Business & Economics-Marketing - General; Advertising; Bank marketing
First sentence: The structure of the UK financial services sector has changed markedly over the past twenty-five years.