Data driven
Subtitle: profiting from your most important business asset
By: Thomas C. Redman.
Publisher: Harvard Business School Press; Harvard Business Press
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 257
ISBN-13: 9781422119129
Subjects: Information resources management; Organization
Description: "In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: The special properties that make data such a powerful asset The hidden costs of flawed, outdated, or otherwise poor-quality data How to improve data quality for competitive advantage Strategies for exploiting your data to make better business decisions The many ways to bring data to market Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that."--Publisher website (November 2009).