Baked-in
Subtitle: the power of aligning marketing and product innovation
By: Alex Bogusky and John Winsor.
Contributors: Winsor, John, 1959-
Publisher: B2 Books
Published: 2009
Place of publication: Chicago
Language: eng
ISBN-13: 9781932841466
Subjects: New products; Advertising -- New products; Marketing
Description: "Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting-edge marketing"--Provided by publisher.
Notes: Includes bibliographical references and index.