Cutting advertising & printing costs
Subtitle: short cuts to economy on the road to advertising results.  More than 500 economy devices for advertising men everywhere.
Series: Printers' ink business bookshelf
Publisher: Funk & Wagnalls Co. in assn. with Printers' Ink Pub. Co.
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 391
Subjects: Advertising layout and typography; Advertising, Direct-mail.
Notes: "Based on articles ... originally appearing in Printers' ink."