Psychlogical aspects of business
By: by Edward K. Strong, Jr. ...
Edition: 1st ed.
Publisher: McGraw-Hill Book Company, inc.
Published: 1938
Place of publication: New York; London
Language: eng
Number of pages: 629
Subjects: Selling.; Advertising.; Psychology, Applied.
Notes: "Parts I to IV ... are a thorough revision of the author's 'Psychology of selling and advertising', published in 1925."--Pref.