Handbook of International Marketing Communications
Publisher: Blackwell Pub
Published: October 1999
Language: eng
Format: Hardcover
Number of pages: 350
ISBN-13: 9780631209133
Subjects: Business communication & presentation; Sales & marketing; Communication In Business; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Reference; Business Communication - General; Communication in marketing; Export marketing
First sentence: After nearly forty years of intense academic research and debate on the pattern and strategic direction of international business, there is still no consensus on how best to approach the subject of globalization.