Marketing the moon
Subtitle: the selling of the Apollo lunar program
By: David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan
Contributors: Jurek, Richard
Publisher: The MIT Press
Published: 2014
Language: eng
Number of pages: 130
ISBN-13: 9780262026963
Subjects: United States; Project Apollo (U.S.); Astronautics; Space flight to the moon; Press coverage; Public relations; Exploration; History; United States. National Aeronautics and Space Administration; Moon
Description: In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
Notes: Includes bibliographical references (pages 126-129).