The People's Car
Subtitle: a global history of the Volkswagen Beetle
Publisher: Harvard University Press
Published: 2013
Place of publication: Cambridge, MA
Language: eng
Number of pages: 406
ISBN-13: 9780674050914
Description: "The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
Table of contents: title: Prologue: some shapes are hard to improve on; title: Before the "people's car"; title: A symbol of the national socialist people's community?; title: "We should make no demands"; title: Icon of the early federal republic; title: An export hit; title: "The Beetle is dead; title: long live the Beetle"; title: "I have a vochito in my heart"; title: Of Beetles old and new; title: Epilogue: the Volkswagen Beetle as a global icon