Attracting Perfect Customers
Subtitle: The Power of Strategic Synchronicity
Edition: 1st edition
Publisher: Berrett-Koehler Publishers
Published: October 15, 2001
Language: eng
Format: Paperback
Number of pages: 200
ISBN-13: 9781576751244
Subjects: Customer services; Customer relations; Business / Economics / Finance; Business & Economics; Business/Economics; Entrepreneurship; Advertising & Promotion; Customer Service; Business & Economics / Customer Service; Business & Economics/Advertising & Promotion; Business & Economics/Entrepreneurship; Business
Description: Offers a more satisfying, effective, and profitable sales and marketing model. Provides tips for transforming any business into an irresistible magnet for attracting and retaining perfect customers, as well as employees, vendors, and other stakeholders. Offers simple, fun, and easy-to-follow exercises that anyone in any organization can immediately and effectively use to attract better customers, enjoy their work more, and increase profitability. Attracting Perfect Customers takes readers beyond guerrilla marketing, relationship selling, and permission marketing to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step-by-step through a paradigm shift in their approach to sales and marketing. Readers will learn to use the Strategic Attraction Planning (TM) process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm.