Research in Marketing (Research in Marketing Supplement)
Contributors: Jagdish N. Sheth (Editor); Ronald A. Fullerton (Editor); Leigh McAlister (Editor)
Publisher: JAI Press
Published: December 1994
Language: eng
Format: Hardcover
Number of pages: 310
ISBN-13: 9781559381871
Subjects: Market research; Social research & statistics; Marketing - Research; Business / Economics / Finance; Business/Economics