Advertising in a recession
Subtitle: the benefits of investing for the long term
By: edited by Patrick Barwise.
Contributors: Barwise, Patrick.; London Business School. Centre for Marketing.
Publisher: NTC Publications
Published: 1999
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 135
Subjects: Advertising -- Planning.
Notes: Published in association with Centre for Marketing, London Business School.