Consumer behavior
Subtitle: implications for marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 6th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 649
Subjects: Consumer behavior -- United States.; Market surveys -- United States.; Consumer behavior -- United States -- Case studies.; Market surveys -- United States -- Case studies.
Notes: Includes bibliographical references and indexes.