Corporate sponsorship
Subtitle: a case study on Lucent Technologies providing for the Irish Open.
Contributors: University College Dublin. Department of Business Administration.
Series: MBSThesis -- 2110
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 83
Subjects: Golf courses -- Marketing -- Ireland.; Corporate sponsorship.; Sports.
Notes: Thesis submitted to the Department of Business Administration.

Thesis (MBS) - University College Dublin, 1998.