Translating popular management ideas
Subtitle: the interplay between standardisation and customisation
By: by C.M.D. Amorim.
Contributors: University of Reading. Dept. of Economics.
Series: Discussion papers in economics and management / University of Reading.  Dept. of Economics -- no. 421; Discussion papers in economics and management (University of Reading.  Dept. of Economics) -- no. 400-419.
Publisher: University of Reading, Department of Economics
Published: 2000
Place of publication: Reading
Language: eng
Number of pages: 33
Subjects: Management.; Management science.; Organization.
Notes: Includes bibliographical references.