Die marketingorientierte Verkaufsbudgetierung in der Pkw-Industrie
By: Rolf Hagemann.
Publisher: J. Eul
Published: 1993
Place of publication: Bergisch-Gladbach
Language: ger
Number of pages: 168
Subjects: Automobile industry and trade -- Germany -- Management.; Automobiles -- Germany -- Marketing.; Strategic planning -- Germany.
Notes: Includes bibliographical references (p. 149-168).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1993.