Electronic Media Management, Fifth Edition
Edition: 5 edition
Publisher: Focal Press
Published: November 7, 2005
Language: eng
Format: Paperback
Number of pages: 424
ISBN-13: 9780240806396
Subjects: Radio & television industry; Technology; Technology & Industrial Arts; Science/Mathematics; Mass Media - General; Telecommunications; Technology / Telecommunications
First sentence: This chapter examines broadcast station management by defining management and tracing the roots of today's management thought and practice