Seminar on Foresight or Hindsight?
Subtitle: a fundamental Pharmaceutical marketing research problem, Maidenhead, (U.K.), 2nd-4th March, 1977.
Contributors: Esomar.
Publisher: E.S.O.M.A.R.
Published: 1977
Place of publication: [Amsterdam
Language: eng
Number of pages: 283
Subjects: Pharmaceutical industry -- Europe -- Congresses.; Sales forecasting -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographical references.