Persuasive Communication
Publisher: Kendall Hunt Publishing Company; Kendall Hunt Publishing
Published: 2017
Place of publication: Dubuque, USA
Language: eng
Number of pages: 382
ISBN-13: 9781524934316
Copyright date: 2017
Subjects: Persuasion (rhetoric)
First sentence: This section includes chapters about persuasive concepts, theories, and models supported by current research.
Description: A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
Table of contents: label: SECTION 1
title: PERSUASION THEORY AND RESEARCH
pagenum: 1; label: CHAPTER 1
title: THE CONCEPT OF PERSUASION
pagenum: 2; label: CHAPTER 2
title: ATTITUDES: DEFINITION, FORMATION, AND MEASUREMENT
pagenum: 18; label: CHAPTER 3
title: CLASSICAL RHETORIC
pagenum: 44; label: CHAPTER 4
title: SOURCE FACTORS
pagenum: 68; label: CHAPTER 5
title: MIESSAGE FACTORS
pagenum: 92; label: CHAPTER 6
title: SOCIAL JUDGMENT THEORY
pagenum: 124; label: CHAPTER 7
title: CONSISTENCY AND COGNITIVE DISSONANCE THEORY
pagenum: 142; label: CHAPTER 8
title: A REASONED ACTION APPROACH
pagenum: 168; label: CHAPTER 9
title: ELABORATION LIKELIHOOD MODEL
pagenum: 190; label: SECTION 2
title: PERSUASIVE WRITING
pagenum: 213; label: CHAPTER 10
title: ACADEMIC WRITING: MYTHS AND EXPECTATIONS
pagenum: 216; label: CHAPTER 11
title: FINDING GOOD SOURCES
pagenum: 222; label: CHAPTER 12
title: EVALUATING AND WORKING WITH SOURCES
pagenum: 246; label: SECTION 3
title: PERSUASIVE PRESENTATIONS
pagenum: 269; label: CHAPTER 13
title: PERSUASIVE SPEAKING
pagenum: 270; label: CHAPTER 14
title: PRACTICING AND DELIVERING PUBLIC SPEECHES: GOING PUBLIC
pagenum: 304; label: CHAPTER 15
title: LISTENING AND CRITIQUING SPEECHES
pagenum: 330