Marketing Management
Subtitle: A Strategic, Decision-Making Approach (w/GAMAR Software)
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: April 15, 2001
Language: eng
Format: Paperback
Number of pages: 576
ISBN-13: 9780072472950
Subjects: Sales & marketing; Marketing; Marketing Management; Business & Economics; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Management