Marketing Channels
Subtitle: Infomercials and the Future of Televised Marketing
Publisher: Prentice Hall
Published: October 1993
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780130751515
Subjects: Sales & marketing management; Marketing channels; Advertising By Broadcast Media; Business / Economics / Finance; Business/Economics; Marketing - General; Television advertising; Advertising & Promotion; Advertising; Television programs