A Plain man's guide to industrial market research
Subtitle: some simple answers to the question , 'Should I be using it?'.
Contributors: Institute of Practitioners in Advertising.
Series: How to succeed in industrial advertising -- 5
Publisher: Institute of Practitioners in Advertising
Published: 1982
Place of publication: London
Language: eng
Number of pages: 15
Subjects: Marketing research -- Great Britain.; Industrial marketing -- Great Britain.