Intertextualität in der Werbung der Printmedien
Subtitle: eine Werbestrategie in linguistisch-semiotischer Forschungsperspektive
By: Roman Opiłowski.
Series: Kulturwissenschaftliche Werbeforschung -- Bd. 5
Publisher: Peter Lang
Published: 2006
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 394
Subjects: Intertextuality.; Advertising, Newspaper.; Advertising, Magazine.
Notes: Originally presented as the author's thesis (doctoral)--Universität Halle-Wittenberg, 2005.

Includes bibliographical references (p. [375]-394).