Marketing for nonprofit organizations
Subtitle: insights and innovation
By: Stacy Landreth Grau, Texas Christian University
Publisher: Lyceum Books, Inc.
Published: 2014
Place of publication: Chicago, Ill
Language: eng
Number of pages: 245
ISBN-13: 9781935871439
Subjects: Nonprofit organizations; Marketing
Table of contents: title: Introduction; title: An overview of nonprofit marketing; title: The heart of the organization: the nonprofit brand; title: Strategic and market planning for nonprofit organizations; title: Understanding and engaging with your stakeholders; title: Gaining insight : marketing research for competitive advantage; title: Products, services, and delivery: the importance of innovation; title: Marketing communication for nonprofit organizations; title: Marketing communication measurement and evaluation; title: Appendices; title: A: Marketing plan outline; title: B: Marketing communications plan outline; title: About the author.