Consumer Behavior
Edition: 6 edition
Publisher: McGraw-Hill/Irwin
Published: July 3, 2001
Language: eng
Format: Hardcover
Number of pages: 608
ISBN-13: 9780072410648
Subjects: Sales & marketing management; Consumer Behavior - General; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Marketing; Advertising & Promotion; Business & Economics / Marketing / General; Marketing - General; Consumer Behavior