The Branding of MTV
Subtitle: Will Internet Kill the Video Star
Publisher: Wiley; John Wiley & Sons (Asia)
Published: June 9, 2008
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9780470822715
Subjects: Radio & television industry; Rock & pop; Sales & marketing management; Marketing; Business & Economics; Business / Economics / Finance; Pop Arts / Pop Culture; Business/Economics; Sales & Selling - General; Television - History & Criticism; Business & Economics / Sales & Selling; Marketing - General