Women's market handbook
Subtitle: understanding and reaching today's most powerful consumer group
By: Carol Nelson ; guest foreword by Frances Lear.
Publisher: Gale Research
Published: 1994
Place of publication: Detroit
Language: eng
Number of pages: 366
Subjects: Marketing; Advertising; Women consumers
Notes: Includes bibliographical references (p. [353]-355) and index.
Gale professional library"--Spine.