Practical PR
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776818999
Table of contents: title: Content; title: 1. What is Public Relations?; title: 1.1. What is PR?; title: 1.2. Two-Way Communication; title: 1.3. The Great Dunlop Squash Racket; title: 1.4. Shock! Horror! Drama!; title: 2. The Standing of PR; title: 2.1. The guises under which PR operates; title: 2.2. Who needs it?; title: 2.3. Applying PR in practice; title: 2.4. Product PR; title: 2.5. Business PR; title: 2.6. Financial PR; title: 2.7. Political PR; title: 2.8. Internal PR; title: 3. Planning & Evaluation; title: 3.1. Planning Approach; title: 3.2. Example of a PR Plan; title: 4. Media Relations; title: 4.1. The newspaper; title: 5. The Broadcast Media; title: 5.1. TV & Radio; title: 5.2. Media People; title: 6. The Persuasion Techniques; title: 6.1. The press release; title: 6.2. Some golden rules; title: 6.3. The Mutual Benefits; title: 6.4. The Visit