Strategic analysis
Subtitle: processes and tools
By: Andrea Beretta Zanoni
Series: Routledge research in strategic management -- 1; Routledge research in strategic management -- 1.
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 136
ISBN-13: 9780415880633; 9780203802908
Subjects: Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Planning strategy; title: Quantitative tools of strategic analysis; title: Qualitative tools of strategic analysis; title: The competitive structure; title: Scenario analysis; title: Competitive analysis; title: Analysis of impacts.