Getting started with conjoint analysis
Subtitle: strategies for product design and pricing research
By: Bryan K.. Orme.
Publisher: Research Publishers, LLC
Published: 2006
Place of publication: Madison, WI
Language: eng
Number of pages: 164
Subjects: Conjoint analysis (Marketing); Market surveys
Other titles: Strategies for product design and pricing research
Notes: Includes bibliographic references (p. 157-159) and index.