The lawyer's guide to marketing on the Internet
By: Gregory H. Siskind, Deborah McMurray, Richard P. Klau.
Contributors: McMurray, Deborah.; Klau, Richard P., 1971-; American Bar Association. Section of Law Practice Management.
Edition: 3rd ed.
Publisher: Law Practice Management Section, ABA
Published: 2007
Place of publication: Chicago
Language: eng
Number of pages: 179
ISBN-13: 9781590318768
Subjects: Lawyers -- United States -- Marketing.; Law firms -- United States -- Marketing.; Internet marketing -- United States.
Notes: Includes index.
Table of contents: value: Developing an Internet marketing plan; value: Web site design issues; value: Promotional content; value: Informational content; value: Navigational tools; value: Interactive tools; value: Choosing your web consultants; value: E-mail marketing; value: Weblogs and podcasts; value: Web seminars and social networking sites; value: Advertising and search engine optimization; value: Measuring the results of your internet efforts; value: The ethics of client development through technology / by William Hornsby, Jr..