Analyzing corporate cultures in approaching the global marketplace
By: by Frederick E. Webster, Jr. and Rohit Deshpandé
Contributors: Deshpande, Rohit
Series: Report -- no. 90-111; Working paper; Report (Marketing Science Institute) -- no. 90-111
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18
Subjects: Marketing -- Management; International business enterprises -- Management; Organization
Notes: Includes bibliographical references (p. 16-17)