Seminar on Building Successful Brands; the Need for an Integrated Approach, Prague (Czech Republic) 26th-29th October 1994.
Contributors: Esomar.
Publisher: European Society for Opinion and Marketing Research
Published: 1994
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 302
Subjects: Brand name products -- Europe -- Management -- Congresses.; Brand name products -- Europe -- Marketing -- Congresses.; Product management -- Europe -- Congresses.
Other titles: Building successful brands
Notes: Includes bibliographical references.