Boutique baby photography
Subtitle: the digital photographer's guide to success in maternity and baby portraiture
By: Mimika Cooney
Publisher: Amherst Media; Turnaround [distributor]
Published: 2012
Place of publication: Buffalo, NY; London
Language: eng
Number of pages: 159
ISBN-13: 9781608952595; 9781608955695
Subjects: Business methods; Photography of infants; Digital techniques; Portrait photography; Marketing; Photography
Notes: "Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.

Includes bibliographical references (p. 155) and index.
Table of contents: title: Introduction; title: What women want; title: Building your business; title: Marketing 101; title: Maximizing your web site; title: Marketing that works; title: The operational process; title: Maternity portraits; title: Newborn portraits; title: Portraits of toddlers and kids; title: Building your love brand; title: Working with charities; title: Resources; title: Index.