Economic theory and marketing practice
By: Angela Hatton and Michael Oldroyd.
Contributors: Oldroyd, Michael.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1992
Place of publication: Oxford; Boston
Language: eng
Number of pages: 386
Subjects: Marketing.; Economics.
Notes: Includes bibliographical references and index.
"Published on behalf of the Chartered Institute of Marketing."