Marketing communication
Subtitle: new approaches, technologies, and styles
By: edited by Allan J. Kimmel.
Contributors: Kimmel, Allan J.
Publisher: Oxford University Press
Published: 2005
Place of publication: Oxford, England; New York
Language: eng
Number of pages: 299
Subjects: Communication in marketing.
Notes: Includes bibliographical references and index.
Table of contents: title: New approaches to marketing communication; title: New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lvy and Dan Odonoghue; title: Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty; title: The twenty first century consumer society / James Fitchett; title: Marketing communications in a world of consumption and brand communities / Albert M. Muiz, jr. and Thomas C. Oguinn; title: Marketing communications trends in the emerging global marketplace / H. David Hennessey; title: Developments in marketing communication technologies; title: The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. Mccarty; title: Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans; title: Recent developments in belowtheline marketing communications / Chris Fill; title: Integrated marketing communications and the emerging role of the website / Thomas W. Gruen; title: Word of mouth : the oldest, newest marketing medium / George R. Silverman; title: Rethinking marketing communication styles; title: Marketing communication in a postmodern world / A. Fuat Firat and Lars Thger Christensen; title: Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes; title: Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder; title: The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.