The consumer consulting board
Subtitle: consumers shaping your business
By: Tom De Ruyck [edit.]; Kristof De Wulf [edit.].
Publisher: InSites Consulting
Published: 2013
Place of publication: Gent
Language: eng
Number of pages: 195
ISBN-13: 9789082056600
Subjects: Applied marketing; Consumer behavior
Description: In 2011, InSites Consulting coined the term Consumer Consulting Board for the first time to indicate how we manage research communities and the position we give them within a company. If you run them well, communities allow you to make use of the consulting power of consumers: they will help you to make more consumer-relevant decisions. Moreover, the name embodies that companies need to see and treat their consumer community as a board of advisors to rely on every single day. It's more than just another market research tool. A Consumer Consulting Board gives you the strategic capability to (re)shape your business together with consumers.