Computer advertising & marketing strategies
Subtitle: review, trend and forecast
By: [Linda Kopp and Peter Breen].
Contributors: Breen, Peter.; Simba Information Inc.
Publisher: SIMBA Information
Published: 1995
Place of publication: Wilton, CT
Language: eng
Number of pages: 242
Subjects: Advertising -- Computers.; Computer industry -- Marketing -- Management.
Other titles: Computer advertising and marketing strategies
Notes: Includes bibliographical references.