Retail advertising and sales promotion
By: by Charles M. Edwards, Jr. and William H. Howard.
Contributors: Howard, William H., 1906- joint author.
Series: Retailing series
Publisher: Prentice-Hall
Published: 1936
Place of publication: New York
Language: eng
Number of pages: 764
Subjects: Advertising; Retail trade
Notes: "Bibliography and suggested collateral readings": p. 737-749.