Marketing Leadership in Hospitality
Subtitle: Foundations and Practices
Edition: 3 edition
Publisher: Wiley
Published: February 4, 2000
Language: eng
Format: Hardcover
Number of pages: 960
ISBN-13: 9780471332701
Subjects: Hospitality industry; Hotel & holiday accommodation guides; Sales & marketing; Hotel And Restaurant Management; Business & Economics; Technology & Industrial Arts; Science/Mathematics; General; Industries - Hospitality, Travel & Tourism; Business & Economics / Hospitality, Travel & Tourism; Management - General; Marketing
First sentence: Chapter 1 reviews the fundamental marketing concept.