Customer relationship management
Subtitle: a global perspective
By: by Gerhard Raab ... [et al.].
Contributors: Raab, Gerhard.
Publisher: Gower
Published: 2008
Place of publication: Aldershot, Hampshire, England; Burlington, VT
Language: eng
Number of pages: 204
ISBN-13: 9780754671565
Subjects: Customer relations -- Management
Notes: Includes bibliographical references and index.