The marketing paradigm
Subtitle: a guide for general managers
By: Paul R. Messinger.
Edition: 1st ed.
Publisher: South-Western College Pub.
Published: 1995
Place of publication: Cincinnati
Language: eng
Number of pages: 237
Subjects: Marketing -- Management.; Sales promotion.; Marketing research.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.