Effective marketing
Subtitle: creating and keeping customers
By: William G. Zikmund, Michael d'Amico.
Contributors: D'Amico, Michael.
Edition: 2nd ed.
Publisher: South-Western College Pub.
Published: 1998
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 555
Subjects: Marketing.; Consumer behavior.; Export marketing.
Notes: Includes bibliographical references (p. 523-529) and indexes.