Is there a theory of deception in advertising?
By: Deepika Nath
Contributors: Gardner, David M.; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no.  1296; BEBR faculty working paper -- no.  1296.
Publisher: University of Illinois at Urbana-Champaign
Published: 1986
Place of publication: Champaign
Language: eng
Number of pages: 24
Subjects: Advertising
Notes: Bibliography: p. [22-24].