Role of motivation research in consumer psychology
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 153; Faculty working papers -- no. 153.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana, Ill.]
Language: eng
Subjects: Motivation research (Marketing); Consumers
Notes: Includes bibliographical references.