The marketer's handbook
Subtitle: reassessing marketing concepts for business success
By: Laurie Young
Publisher: Wiley
Published: 2011
Place of publication: Chichester, West Sussex; Hoboken, N.J
Language: eng
ISBN-13: 9780470746875
Subjects: Marketing; BUSINESS & ECONOMICS / Sales & Selling
Description: "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
Notes: Includes bibliographical references and index.