Research methods for business students
By: Mark Saunders, Philip Lewis, Adrian Thornhill.
Contributors: Lewis, Philip, 1945-; Thornhill, Adrian.
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780273716860
Subjects: Business -- Research; Business -- Research -- Data processing
Notes: Includes bibliographical references and index.
Table of contents: title: The nature of business and management research and structure of this book; title: Formulating and clarifying the research topic; title: Critically reviewing the literature; title: Understanding research philosophies and approaches; title: Formulating the research design; title: Negotiating access and research ethics; title: Selecting samples; title: Using secondary data; title: Collecting primary data through observation; title: Collecting primary data using semi-structured, in-depth and group interviews; title: Collecting primary data using questionnaires; title: Analysing quantitative data; title: Analysing qualitative data; title: Writing and presenting your project report.