Risk-Management im strategischen internationalen Marketing
By: von Friedrich-W. Fasse.
Series: Duisburger betriebswirtschaftliche Schriften,; Bd. 10
Publisher: S + W Steuer- und Wirtschaftsverlag
Published: 1995
Place of publication: Hamburg
Language: ger
Number of pages: 394
Subjects: Risk management -- Germany.; Marketing -- Germany -- Management.; Strategic planning -- Germany.
Notes: Includes bibliographical references (p. [373]-394).
Originally presented as the author's thesis (doctoral)--Gerhard-Mercator-Universität Gesamthochschule Duisburg, 1994.