Marketing Heritage
Subtitle: Archaeology and the Consumption of the Past
Publisher: AltaMira Press
Published: October 2004
Language: eng
Format: Hardcover
Number of pages: 328
ISBN-13: 9780759103412
Subjects: Archaeology; Sales & marketing; Tourism industry; Finance; Business/Economics; Business & Economics; Archaeology / Anthropology; Protection; Interpretive programs; Heritage tourism; Industries - General; Social Science / Archaeology; Cultural property; Excavations (Archaeology)