Collaborative Customer Relationship Management
Subtitle: Taking CRM to the Next Level
Contributors: Alexander H. Kracklauer (Editor); D. Quinn Mills (Editor); Dirk Seifert (Editor)
Edition: 1 edition
Publisher: Springer; Springer-Verlag
Published: September 17, 2003
Language: eng
Format: Hardcover
Number of pages: 273
ISBN-13: 9783540002277
Subjects: Business strategy; Customer services; Strategic alliances (Business); Customer Service; Business / Economics / Finance; Business & Economics; Management - General; Business/Economics; Management; Customer relations; Business & Economics / Marketing / General; Business logistics; Delivery of goods
First sentence: In the early nineties, manufacturing and retailing managers in the US were confronted with a growing problem: stagnation.