Estimating the sales potential of a new heating system
Subtitle: an "inverted" Lancaster approach
By: Aviel Verbruggen, Els Gijsbrechts.
Contributors: Gijsbrechts, Els.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.88/21
Publisher: European Institute For Advanced Studies in Management
Published: 1988
Place of publication: Brussels
Language: eng
Number of pages: 32
Subjects: New products -- Mathematicalmodels.; Market share -- Mathematical models.