Consumer Behavior with DDB Life Style StudyTM Data Disk
Edition: 10 edition
Publisher: McGraw-Hill/Irwin
Published: March 2, 2006
Language: eng
Format: Hardcover
Number of pages: 790
ISBN-13: 9780073261546
Subjects: Market research; Marketing - Research; Business / Economics / Finance; Business & Economics; Coursepacks; Business/Economics; Business & Economics / Marketing / General; Marketing - General; Case studies; Consumer behavior; Market surveys; United States