Marketing advisory service.
Publisher: English Tourist Board
Published: 1990
Place of publication: [London]
Language: eng
Number of pages: 12
Table of contents: Contents: Writing a marketing plan - Effective media advertising - Profiting from exhibitions - Public relations and the media - Marketing a visitor attraction - Maximising your conference potential - Profiting from customer care - Researching your market- Effective design and print - Effective direct mail - Marketing a small guest-house or bed and breakfast.