Marketing
Subtitle: concepts and applications
By: Charles D. Schewe, Reuben M. Smith.
Contributors: Smith, Reuben M.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 715
Subjects: Marketing.; Marketing -- Problems, exercises, etc.
Notes: Includes bibliographies and index.