Hospitality Marketing Management
Publisher: John Wiley & Sons, Ltd.
Published: 2006
Place of publication: New York
Language: eng
Format: E-book
ISBN-13: 9780470073599
Description: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.    Includes coverage of tourism marketing  Features new material on marketing technology and it's implications in the hospitality industry  Offers international coverage  Provides new, applications approach to the discipline of marketing