The burger king
Subtitle: Jim McLamore and the building of an empire
By: James W. McLamore.
Publisher: McGraw-Hill
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: McLamore, James W., 1926-1996.; Burger King Corporation.; Restaurateurs -- United States -- Biography.
Description: Here is the "Burger King's" own fascinating account of how he launched and built a billion-dollar empire from humble beginnings and helped change the way the world eats ... how he challenged arch rival McDonald's ... the many times he nearly failed ... and the surprising inspiration for the "Whopper" campaign that arrived just in time to save Burger King from going ketchup-side-down.

The Burger King is at once an endearing self-portrait of a true American original ... and a rare insider's look at why America eats the way it does. It's an epic tale of an industry giant who, through his devotion to his company and community, let billions of people "have it their way."
Notes: Includes index.