A foundation for theory and assessment of deception
Subtitle: the legal and behavioral situs of advertising misrepresentations
By: by Jef I. Richards
Published: 1988
Language: eng
Number of pages: 392
Subjects: Advertising laws; Deceptive advertising; Psychological aspects; Deception
Notes: Thesis (Ph. D.)--University of Wisconsin-Madison, 1988.

Includes bibliographical references.