Gower handbook of marketing
By: edited by Michael J. Thomas.
Contributors: Thomas, Michael J., 1933-
Edition: 4th ed.
Publisher: Gower; Gower Pub Co
Published: 1995
Place of publication: Aldershot, Hampshire, England; Brookfield, Vt., USA
Language: eng
Number of pages: 646
Subjects: Marketing -- Handbooks, manuals, etc
Other titles: Handbook of marketing; Marketing handbook.
Notes: Includes bibliographical references and index.
Rev. ed. of: Marketing handbook. 3rd ed. c1989.