The role of advertising in the marketing mix
By: [by] Robert D. Buzzell
Contributors: United States. Federal Trade Commission
Series: Marketing Science Institute. Special report
Publisher: Marketing Science Institute
Published: 1971
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 20
Subjects: Advertising; Marketing
Notes: "Prepared for the Federal Trade Commission's hearings on modern advertising practices--October, 1971."

Includes bibliographical references