Innovation in marketing, advertising, and research; learning from each other on a global scale
By: arranged in co-operation with the J.M.A. (Japan Marketing Association), the A.R.F. (Advertising Research Foundation of theU.S.A.).
Contributors: ESOMAR.; Japan Marketing Association.; Advertising Research Foundation.
Publisher: ESOMAR
Published: 1988
Place of publication: Amsterdam
Language: eng
Notes: ESOMAR conference on: "Innovation in marketing, advertising, and research; learning from each other on a global scale" held New York, 26th-29th June, 1988.