Marketing research
Subtitle: information systems and decision making
By: Bertram Schoner, Kenneth P. Uhl.
Contributors: Uhl, Kenneth P., joint author.
Edition: 2d ed.
Publisher: R. E. Krieger Pub. Co.
Published: 1981
Place of publication: Huntington, N.Y
Language: eng
Number of pages: 588
Subjects: Marketing research.
Notes: Includes bibliographies and indexes.
Reprint of the ed. published by Wiley New York.