Guerrilla P.R.
Subtitle: How You Can Wage an Effective Publicity Campaign...Without Going Broke
Publisher: Collins
Published: February 16, 1994
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780887306648
Subjects: Public relations; Entrepreneurship; Social Science; Business / Economics / Finance; Business/Economics; Sociology; Advertising & Promotion; Media Studies; Social Science / Media Studies
First sentence: Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.