Cases in advertising and promotion management
By: John A. Quelch, Paul W. Farris.
Contributors: Farris, Paul.
Edition: 2nd ed.
Publisher: Business Publications
Published: 1987
Place of publication: Plano, Tex
Language: eng
Number of pages: 759
Subjects: Advertising -- Case studies.; Sales promotion -- Case studies.
Notes: Includes bibliographical references and index.