Web site as marketing communication medium
Subtitle: a tentative model and areas of research
By: Pierre Berthon, Leyland Pitt and Richard Watson.
Contributors: Pitt, Leyland F.; Watson, Richard T.; Henley Management College.
Series: Working paper series / Henley Management College -- HWP9521; Working paper series (Henley Management College) -- HWP9521.
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 20
Subjects: World Wide Web (Information retrieval system); Internet marketing
Notes: Bibliography: p15-17.