The vibe
By: Gary Bertwistle
Publisher: Wrightbooks/John Wiley
Published: 2010
Place of publication: Milton, Qld
Language: eng
Format: [electronic resource] /
Number of pages: 148
ISBN-13: 9781742468358; 9781742169736
Subjects: Brand name products; Advertising; Business; Branding (Marketing); Trademarks; Advertising & Promotion; BUSINESS & ECONOMICS
Description: While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: The Vibe: The Marketing Handbook for Every Product, Service and Industry; Contents; About the author; Acknowledgements; Introduction; Chapter 1: Start at the beginning; Chapter 2: Raise the roof on your brand; Chapter 3: The changing face of branding; Chapter 4: The eight cylinders of marketing; Chapter 5: Think differently; Chapter 6: Final thoughts; Further reading; Index;