The Social Organization
Subtitle: how to use social media to tap the collective genius of your customers and employees
Publisher: Harvard Business Review Press
Published: 2011
Place of publication: Boston, MA
Language: eng
Format: Hardcover
ISBN-13: 9781422172360
Table of contents: title: Introduction : The Promise of Social Organizations; title: Mass Collaboration : The Heart of the Matter; title: Becoming a Social Organization; title: Forming a Vision for Community Collaboration; title: Developing a Strategic Approach To Community Collaboration; title: Refining Purpose By Building Purpose Roadmaps; title: Launching the Community; title: Guiding From the Middle; title: Guide the Community's Purpose; title: Adapting the Organization; title: The Path Becoming a Social Organization; title: Epilogue : The Social Future; title: Appendix : Sample social media participation guidelines; title: Glossary