Handbook of market opinion and research.
Contributors: Hamersveld, Mario van.; Bont, Cees de, 1964-
Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.
Publisher: John Wiley & Sons
Published: 2007
Place of publication: Chichester, West Sussex, England; Hoboken, NJ
Language: eng
ISBN-13: 9780470517680
Subjects: Marketing research
Other titles: ESOMAR handbook of market and opinion research.
Notes: Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.

Includes bibliographical references and index.