Power play
Subtitle: sport, the media, and popular culture
By: Raymond Boyle and Richard Haynes.
Contributors: Haynes, Richard, 1966-
Publisher: Longman
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 244
Subjects: Mass media and sports -- Social aspects -- Great Britain; Mass media and sports -- Economic aspects -- Great Britain
Description: "Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport."--Jacket.
Notes: Includes bibliographical references and index.