Successful international marketing
Subtitle: how to gain the global advantage
By: Robin T. Peterson.
Series: The Marketing management skills series
Publisher: American Management Association
Published: 1992
Place of publication: [New York, NY] (135 W. 50th St., New York 10020)
Language: eng
Number of pages: 224
Subjects: Export marketing.; Export marketing -- Examinations, questions, etc.
Notes: Includes bibliographical references (p. 157-169) and index.