Design is how it works
Subtitle: how the smartest companies turn products into icons
By: Jay Greene.
Publisher: Portfolio
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781591843221
Subjects: Industrial design -- Case studies; New products -- Case studies; Industrial design coordination; Branding (Marketing)
Genres: Case studies
Notes: Includes bibliographical references and index.
Table of contents: title: Porsche; title: Nike; title: LEGO; title: OXO; title: REI; title: Clif Bar; title: Ace Hotels; title: Virgin Atlantic; title: The intersection of business and design.