Hidden in Plain Sight
Subtitle: How to Find and Execute Your Company's Next Big Growth Strategy
Publisher: Harvard Business School Press
Published: May 17, 2007
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781422101650
Subjects: Market research; Business Decision Making; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Business & Investing; Decision Making & Problem Solving; Consumers; Consumers' preferences; New products; Research
Description: "Hidden in Plain Sight explains how to spot opportunities before your rivals do. Through eye-opening stories, Erich Joachimsthaler introduces the demand-first innovation and growth model - a systematic and repeatable process that helps you really see the biggest opportunities hidden in plain sight." "Revealing the innovative practices of organizations and brands as diverse as BMW, Apple, Frito-Lay, GE Health-care, Allianz, Axe, Procter & Gamble, Starbucks, and Netflix, this book shows you how to deliver what truly matters in people's lives - not just whatever you can sell them today. Your reward? Dramatic new business growth that leaves competitors scrambling."--BOOK JACKET.