Public relations online
Subtitle: lasting concepts for changing media
By: Tom Kelleher.
Publisher: SAGE Publications
Published: 2007
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 161
ISBN-13: 9781412914178
Subjects: Public relations -- Data processing; Public relations -- Computer network resources
Notes: Includes bibliographical references and index.
Table of contents: title: Interactive public relations; title: Systems everywhere; title: Server-side public relations; title: Peer-to-peer public relations; title: Relationships; title: News-driven relationships; title: Commerce-driven relationships; title: Issue-driven relationships; title: Managing public relations in real time; title: Applied research and evaluation.