The ask
Subtitle: how to ask anyone for any amount for any purpose
By: Laura Fredricks.
Publisher: Jossey-Bass
Published: 2006
Place of publication: San Francisco, CA
Language: eng
Number of pages: 252
ISBN-13: 9780787978563
Subjects: Fund raising.
Notes: Includes bibliographical references and index.
Table of contents: title: Hesitating to ask for money; title: Judging the prospect's readiness for the ask : avoiding common pitfalls when judging readiness; title: Selecting the right person or team to do the ask; title: Preparing for the ask : the right tone for the ask; title: Asking for special event or community project gifts and increased annual gifts; title: Asking for major gifts; title: Asking for planned gifts; title: Asking for complex and challenging capital campaign gifts; title: Addressing the prospect's response to the ask; title: Following through with each ask.