Marketing in South Africa
Subtitle: decision analysis, theory, and practice
By: R.N. Brits and W. Duncan Reekie.
Contributors: Reekie, W. Duncan.
Edition: 1st ed.
Publisher: Macmillan South Africa
Published: 1985
Place of publication: Braamfontein, Johannesburg
Language: eng
Number of pages: 377
Subjects: Marketing research -- South Africa.; Marketing -- South Africa.; Consumers -- South Africa.
Notes: Includes bibliographies and index.