International marketing strategy
Subtitle: environmental assessment and entry strategies
By: Michael R. Czinkota, Ilkka A. Ronkainen.
Contributors: Ronkainen, Ilkka A.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1994
Place of publication: Fort Worth
Language: eng
Number of pages: 353
Subjects: Export marketing -- United States -- Management.; Foreign trade promotion -- United States.; Export marketing -- Environmental aspects -- United States.
Notes: Includes bibliographical references and index.