Predictably Irrational
Subtitle: The Hidden Forces That Shape Our Decisions
Publisher: HarperCollins; Harper
Published: February 19, 2008
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780061353239
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Economics - General; Social Psychology; Business & Economics / General
Description: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.