Ads to Icons
Subtitle: How Advertising Succeeds in a Multimedia Age
Edition: 1 edition
Publisher: Kogan Page
Published: July 1, 2007
Language: eng
Format: Hardcover
Number of pages: 379
ISBN-13: 9780749449360
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising campaigns; Case studies
Description: "Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--Jacket.