New Service Development
Subtitle: Creating Memorable Experiences
Contributors: James A. Fitzsimmons (Editor); Mona J. Fitzsimmons (Editor)
Publisher: Sage Publications, Inc
Published: November 12, 1999
Language: eng
Format: Hardcover
Number of pages: 344
ISBN-13: 9780761917410
Subjects: Customer services; Management & management techniques; New products; Industries - General; Service Industries (Economic Aspects); Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Marketing - General; Management; Customer Service; Management - General; Business & Economics / Organizational Behavior; Product Management; Service industries