Estimating dynamic effects of market communications expenditures
By: by David B. Montgomery and Alvin J. Silk.
Contributors: Silk, Alvin J.; Marketing Science Institute.
Series: Marketing Science Institute. Research Program. Technical report
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Marketing -- Information services.
Notes: Bibliography: p. 35-38.