Advertising Media A-to-Z
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 17, 2003
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780071422147
Subjects: Advertising; Advertising industry; Reference works; Dictionaries; Business & Economics; Business / Economics / Finance; Business/Economics; Mass Media - General; Advertising & Promotion; Media Studies; Business & Economics / Advertising & Promotion; Advertising media planning