Pengaruh pelaksanaan promotional mix terhadap pengambilan keputusan masyarakat untuk menjadi nasabah di Bank Riau, Pekanbaru
Subtitle: laporan penelitian dosen muda
By: oleh Dra. Nurpeni, Ellinielwaty, S. Sos., M.M.
Publisher: Fakultas Ilmu Administrasi, Jurusan Administrasi Niaga, Universitas Lancang Kuning
Published: 2007
Place of publication: Pekanbaru
Language: ind
Format: Microform
Number of pages: 86
Notes: Microfiche. Jakarta : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service. 2008. 2 microfiches. Master microform held by: DLC.

In Indonesian, with summary in English.