Testimonial advertising in the American marketplace
Subtitle: emulation, identity, community
By: edited by Marina Moskowitz and Marlis Schweitzer.
Contributors: Moskowitz, Marina, 1968-; Schweitzer, Marlis.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
Subjects: Advertising -- United States -- History; Advertising -- United States -- Psychological aspects
Notes: Includes bibliographical references and index.