Consumer evaluation of brand extensions
Subtitle: the effects of involvement and expertise
By: Josep M. Galí.
Contributors: Escuela superior de administration y direccion de empreses.
Series: Papers ESADE -- núm.109; Papers ESADE (Escuela superior de administration y direccion de empresas) -- núm.109.
Publisher: ESADE
Published: 1995
Place of publication: Barcelona
Language: eng