The effects of perceived efficacy, message framing and vividness on the persuasiveness of a fear appeal
By: Lauren Goldberg Block
Published: 1993
Language: eng
Number of pages: 198
Notes: Department: Psychology.

Thesis (Ph. D.)--Columbia University, 1993.

Includes bibliographical references.

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1993. 1 microfilm reel ; 35 mm. 93-33,731