The relationship between marketing strategies and risk selection in Medicare at-risk HMOs
By: by Richard L. Lichtenstein, Project Director and Principal Investigator [and 7 others]
Contributors: Pickard, Ruth B.; United States. Health Care Financing Administration; University of Michigan. School of Public Health. Department of Health Services Management and Policy
Publisher: University of Michigan School of Public Health, Department of Health Services Management and Policy
Published: 1990
Place of publication: [Ann Arbor, Michigan?]
Language: eng
Number of pages: 151
Subjects: Health maintenance organizations; Marketing; Medicare beneficiaries; Health risk assessment; Older people
Notes: "HCFA cooperative agreement no. 17-C-99070/5-02."

"March 1990."

"Federal Project Officer: Ruth B. Pickard."

Includes bibliographical references (pages 147-151).

Final report.