Copy testing
Subtitle: practice and best practice : a review of UK ad research procedures
By: by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.
Contributors: Goldstein, Scott.; World Advertising Research Center.
Publisher: World Advertising Research Center
Published: 2003
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 66
Notes: Cover title: Copy testing : practice and best practice : a review of UK advertising research procedures.