The dynamics of consumer response to price discounts
By: by James M. Lattin and Randolph E. Bucklin
Contributors: Bucklin, Randolph E.
Series: Working paper; Report -- no. 88-111; Report (Marketing Science Institute); Report (Marketing Science Institute) -- no. 88-111
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Copyright date: 1988
Subjects: Price cutting; Mathematical models; Brand choice; Consumers' preferences
Notes: "November 1988."

Bibliography: p. 30-31.