Cross-cultural comparisons
Subtitle: the myth of the stereotype : by Susan P. Douglas
Series: Working paper - Marketing Science Institute ; no. 75-111
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Women consumers; Consumers -- United States; Consumers -- France
Notes: "Preliminary research report."

Includes bibliographical references