Analysing customer defections
Subtitle: predicting the effects on corporate performance
By: by Michael Page,Leyland Pitt and Pierre Berthon.
Contributors: Pitt, Leyland F.; Berthon, Pierre.; Henley Management College.
Series: Working paper series -- HWP 9612
Publisher: Henley Management College
Published: 1996
Place of publication: Henley-on-Thames
Language: eng