The Customer Differential  Complete Guide to Implementing Customer Relationship Management CRM
Edition: 1st edition
Publisher: American Management Association
Published: February 15, 2001
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780814406229
Subjects: Customer services; Management & management techniques; Data mining; Business/Economics; Business & Economics; Business / Economics / Finance; Management; Advertising & Promotion; Customer Service; Marketing - General; Customer relations
First sentence: Imagine a world in which you could readily locate and purchase the products and services that you need, coupled with receiving ongoing relevant communications and amazing service and support.