Women want more
Subtitle: how you can better serve the needs and desires of the world's most demanding customers
By: Michael J. Silverstein and Kate Sayre ; with John Butman.
Contributors: Sayre, Kate.; Butman, John.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 2009
Place of publication: New York, NY
Language: eng
ISBN-13: 9780061776410
Subjects: Women consumers; New products
Notes: Includes bibliographical references and index.
Table of contents: title: The world's most demanding consumers; title: The archetypes and life stages; title: Brands that understand; title: Food: answering the daily question, "what's for dinner?"; title: Fitness: still looking for a holistic solution; title: Beauty: the next product needs to do it!; title: Apparel: always hunting, never satisfied; title: Categories of greatest dissatisfaction: financial services and healthcare; title: The low-growth economies: Europe & Japan; title: The optimistic economies: BRIC, Mexico, & the Middle East; title: Women want more for the world; title: Conclusion: women ascendant: a future of parity, power, and influence.