Born to buy
Subtitle: the commercialized child and the new consumer culture
By: Juliet B. Schor.
Publisher: Scribner; Simon & Schuster, Limited
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 292
Subjects: Child consumers -- United States; Young consumers -- United States; Advertising and children -- United States; Materialism -- Social aspects -- United States; Child development -- United States; Children -- United States -- Social conditions; Child welfare -- United States
Other titles: Commercialized child and the new consumer culture
Notes: Includes bibliographical references (p. 257-269) and index.
Table of contents: title: The changing world of children's consumption; title: From Tony the Tiger to Slime time live : the content of commercial messages; title: The virus unleashed : ads infiltrate everyday life; title: Captive audiences : the commercialization of public schools; title: Dissecting the child consumer : the new intrusive research; title: Habit formation : selling kids on junk food, drugs, and violence; title: How consumer culture undermines children's well-being; title: Empowered or seduced? : the debate about advertising and marketing to kids; title: Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.