Radio, TV, and cable programming
By: Herbert H. Howard, Michael S. Kievman, Barbara A. Moore.
Contributors: Kievman, Michael S.; Moore, Barbara A. 1947-; Howard, Herbert H.
Edition: 2nd ed.
Publisher: Iowa State University Press
Published: 1994
Place of publication: Ames
Language: eng
Number of pages: 456
Subjects: Radio programs -- Planning.; Television programs -- Planning.
Notes: Includes bibliographical references and index.
Rev. ed. of: Radio and TV programming. c1983.