Commercial television and European children
Subtitle: an international research digest
By: edited by Scott Ward, Tom Robertson, Ray Brown.
Contributors: Ward, Scott, 1942-; Robertson, Tom, 1942-; Brown, Ray, 1941-; Lauder Institute (Wharton School); European Association of Advertising Agencies. Children's Committee.
Publisher: Gower
Published: 1986
Place of publication: Aldershot, Hants, England; Brookfield, Vt., U.S.A
Language: eng
Number of pages: 243
Subjects: Television and children -- Europe -- Congresses.; Television advertising and children -- Europe -- Congresses.
Notes: Includes bibliographies.
Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association.