Advertising Annual 2005 (Graphis Advertising Annual)
Publisher: Graphis Press
Published: February 1, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781931241403
Subjects: Graphic design; Yearbooks, annuals, almanacs; Commercial - Annuals; Business & Economics; Art & Art Instruction; Business/Economics; Commercial - Advertising; Art / Design / Book; Advertising & Promotion
First sentence: The prevailing opinion is that a bad economy creates a culture of fear in advertising, where the quality of the work suffers as clients gravitate by default toward the safest ideas.