Aiming higher
Subtitle: 25 stories of how companies prosper by combining sound management and social vision
By: David Bollier
Publisher: Amacom
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 374
ISBN-13: 9780814403198
Subjects: Cas, Études de; Management; Entreprises; Responsabilité sociale; Aspect moral; Case studies; Gestion; Social responsibility of business; Bedrijfskunde; Sociale verantwoordelijkheid
Other titles: 25 stories of how companies prosper by combining sound management and social vision; Twenty-five stories of how companies prosper by combining sound management and social vision
Description: In an eye-opening collection of real-life stories, Aiming Higher profiles courageous CEOs, managers, and employees who view social challenges not as burdens but as opportunities - to create new markets, build motivated work forces, and attract loyal customers. They are aiming higher. Who are these business heroes and heroines? Each year, The Business Enterprise Trust - founded by television writer and producer Norman Lear - honors five companies or individuals who have.

shown breakthrough leadership in combining sound business management with social conscience. Aiming Higher presents the stories of 25 of these honorees. These inspiring narratives illuminate the complicated, gritty management challenges being met and overcome by public-spirited businesspeople. The stories are about all kinds and sizes of businesses, ranging from Xerox to Vermont National Bank to the White Dog Cafe. These compelling profile include a local school bus.

company that has become a powerful engine for personal growth, new jobs, and economic revitalization in a troubled inner-city neighborhood; a small travel agency that has grown to be the third-largest agency in the world by making employee satisfaction a top priority; a stock photography agency that has become a pacesetter by promoting the use of non-stereotyped, "real-life" images of women, minorities, and people with disabilities; and a bank that initiated a lending.

program for low-income customers. Thousands of people can now own homes - and the bank has become one of the most profitable savings and loans in the country.
Notes: Includes index.
Table of contents: title: Vermont National Bank's socially responsible banking fund : the rich rewards of community lending; title: Gun Denhart and Hanna Andersson : recycling clothes while building customer loyalty; title: Prudential Insurance's living needs benefits : death benefits for the living; title: Mario J. Antoci and American Savings Bank : cultivating the American dream; title: Finast Supermarkets : the ultimate neighborhood market; title: Rachel Hubka and Rachel's Bus Company : the little school bus company that could; title: Lou Krouse and the National Payments Network : a creative alternative for the "unbanked"; title: Equal opportunity at Inland Steel : how five managers transformed a corporate culture; title: Julia Stasch of Stein & Company : fighting gender barriers in Chicago construction; title: Barbara B. Roberts and FPG International : the power of the image; title: DAKA International : coping with AIDS in the workplace; title: Jack Stack and the Springfield ReManufacturing Corporation : when workers play the numbers game; title: Rick Surpin and Cooperative Home Care Associates : up from welfare and into the boardroom; title: Hal Rosenbluth and Rosenbluth International : putting the customer second; title: and the employee first; title: Howard Schultz and the Starbucks Coffee Company : employees as partners in growth; title: The work/life programs of Fel-Pro, Incorporated : portrait of a family-friendly workplace; title: Judy Wicks and the White Dog Cafe : table for six billion, please!; title: Gail Mayville of Ben & Jerry's Homemade : going green at the Vermont ice cream machine; title: GE Plastics' "share to gain" program : building corporate loyalty while rebuilding the community; title: Merck & Co.; title: quandaries in developing a wonder drug for the Third World; title: J. Irwin Miller : the rewards of servant-leadership; title: James W. Rouse : bringing dignity and delight to American cities; title: Frank Stanton : the man who built the Tiffany network; title: The Haas family of Levi Strauss & Co. : a values-driven business in a global marketplace; title: The Xerox Corporation : the pragmatic idealists.