How to Measure and Manage Your Corporate Reputation
Publisher: Gower Publishing Company
Published: January 2004
Language: eng
Format: Hardcover
Number of pages: 106
ISBN-13: 9780566085529
Subjects: Business strategy; Quality Assurance (QA) & Total Quality Management (TQM); Business & Economics; Business / Economics / Finance; Business/Economics; General; Brand name products; Corporate image; Corporations; Management; Public Relations
First sentence: The use of the words 'corporate reputation' in the title may have evoked thoughts that this book comes from the fuzzy end of the communications industry.