Knowledge-based marketing
Subtitle: the 21st century competitive edge
By: Ian Chaston.
Publisher: Sage Publications; SAGE
Published: 2004
Place of publication: London; Thousand Oaks, Calif
Language: eng
Number of pages: 274
Subjects: Marketing.; Marketing -- Management.; Knowledge management.; Knowledge -- Economic aspects.
Notes: Includes bibliographical references (p. 254-267) and index.