On analyzing interdependent decisions in marketing
By: by David J. Reibstein and Herbert Moskowitz.
Contributors: Moskowitz, Herbert, joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University ; no. 562
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1976
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 14
Subjects: Marketing -- Decision making.