Marketing in the era of accountability
Subtitle: identifying the marketing practices and metrics that truly increase profitability
By: Les Binet and Peter Field
Contributors: Field, Peter; World Advertising Research Centre; Institute of Practitioners in Advertising
Publisher: World Advertising Research Center
Published: 2007
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 128
ISBN-13: 9781841161983
Subjects: Marketing; Case studies
Notes: Includes bibliographical references and index.