An insider's guide to building a successful consulting practice
By: Bruce L. Katcher with Adam Snyder
Contributors: Snyder, Adam
Publisher: AMACOM
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 253
ISBN-13: 9780814414361
Notes: Includes bibliographical references and index.
Table of contents: title: Deciding which is best for you : employee, contractor, or consultant; title: Understanding the economic realities of independent consulting; title: Focusing your work on a specific problem or niche; title: Choosing a business model; title: Establishing your credibility; title: Developing and implementing a marketing plan; title: Marketing directly to prospects; title: Marketing your services through writing; title: Marketing your consulting through speaking; title: Maintaining your visibility; title: Marketing your services through networking; title: Selling your consulting services; title: Writing proposals that lead to business; title: Delivering tangible results; title: Make certain your recommendations are implemented; title: Maximizing the value of networking meetings; title: Marketing even when you're busy; title: Losing your motivation; title: Becoming lonely; title: Diluting your business model; title: Charging too little; title: Chasing prospects; title: Taking stock of what's working and what's not; title: Establishing a board of advisers; title: Conducting research; title: Maintaining readiness to adapt to change.