Responsive healthcare
Subtitle: marketing for a public service
By: Rod Sheaff.
Series: Health services management series; Health services management
Publisher: Open University Press; Open Univ Pr; Brand: Open Univ Pr
Published: 2002
Place of publication: Buckingham; Phildelphia
Language: eng
Number of pages: 248
Subjects: Medical care -- Marketing.; Health maintenance organizations -- Marketing.; Preferred provider organizations (Medical care) -- Marketing.
Notes: Includes bibliographical references and index.