Zhongguo ben tu shi chang ying xiao jing xuan an li yu fen xi
Subtitle: Selected Chinese marketing cases and analysis
By: Li Suiyu, Chen Wei bian zhu ; Men Yushu, Luo Qunxiang zhu shen.
Contributors: Chen, Wei.
Edition: Di 1 ban
Publisher: Guangdong jing ji chu ban she
Published: 2006
Place of publication: Guangzhou Shi
Language: chi
Number of pages: 242
ISBN-13: 9787807282969
Subjects: Marketing -- China -- Case studies; Marketing research -- China
Genres: Case studies.
Other titles: Selected Chinese marketing cases and analysis
Notes: "Guo nei di yi ben quan bu shi ben tu fa sheng de shi chang ying xiao an li, guo nei di yi ben an 4M+4P jia gou de xin shi chang ying xiao li lun."

Includes bibliographical references (p. 239-240).