Marketing keys to profits in the 1960's
By: edited by Wenzil K. Dolva.
Contributors: Dolva, Wenzil K., 1910-; American Marketing Association.
Publisher: American Marketing Association
Published: 1960
Place of publication: Chicago
Language: eng
Number of pages: 599
Subjects: Marketing -- Societies, etc.; United States -- Commerce -- Societies, etc.
Notes: Papers presented at the 42nd national conference of the American Marketing Association held in Cleveland, Ohio, June 17-19, 1959.

Includes bibliographical references and index.