The market segmentation workbook
Subtitle: target marketing for marketing managers
By: Sally Dibb and Lyndon Simkin
Contributors: Simkin, Lyndon, 1961-
Series: Marketing workbooks
Publisher: Routledge
Published: 1996
Place of publication: London
Language: eng
Number of pages: 219
Subjects: Market segmentation; Marketing research; Target marketing
Notes: Forms also available on 3.5" computer disk

Includesbibliographical references ( p. 210-213) and index