Consumer behavior
By: James F. Engel, Roger D. Blackwell, David T. Kollat.
Contributors: Blackwell, Roger D., joint author.; Kollat, David T., joint author.
Edition: 3d ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1978
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 665
Subjects: Consumer behavior; Marketing research
Notes: Includes bibliographical references and indexes.