Branding for dummies
By: Bill Chiaravalle and Barbara Findlay Schenck
Contributors: Schenck, Barbara Findlay
Series: For Dummies
Publisher: John Wiley
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 364
ISBN-13: 9780471771593
Subjects: Brand name products; Product management; Business names
Notes: Includes index