Innovate!
Subtitle: straight path to quality, customer delight, and competitive advantage
By: Paul A. Schumann, Jr. ... [et al.].
Contributors: Schumann, Paul A.
Publisher: McGraw-Hill
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 208
Subjects: Technological innovations -- Economic aspects.; Marketing.; Competition.; Consumer satisfaction.
Notes: Includes bibliographical references and index.