Public relations in China
Subtitle: building and defending your brand in the PRC
By: David Wolf
Series: Palgrave pocket consultants; Palgrave pocket consultants
Publisher: Springer; Palgrave Macmillan
Published: 2015
Language: eng
Number of pages: 226
ISBN-13: 9781137483799
Subjects: Public relations; Social media; Politics and government
Description: "China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. In this pithy yet compact volume, David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China"--Back cover.
Notes: Includes bibliographic references (pages 216-220) and index.
Table of contents: title: Acknowledgements; title: Introduction; title: The basics and first steps; title: Public relations and the Chinese government; title: Working with the media in China; title: Pubic relations and corporate change in China; title: Crisis management in China; title: Social media and public relations in China; title: Conducting effective PR in China; title: 360 degree pr in China; title: Public relations agencies in China.