Marketing management
By: J. Barry Mason, Hazel F. Ezell.
Contributors: Ezell, Hazel F.
Publisher: Macmillan; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1993
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 714
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.