The agile marketer
Subtitle: turning customer experience into your competitive advantage
By: Roland Smart
Published: 2016
Language: eng
Number of pages: 219
ISBN-13: 9781119223009
Subjects: Product management; Marketing; Technological innovations; Strategic planning
Description: "This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"--
Notes: Includes bibliographical references and index.