Adaptive behavior in marketing
Subtitle: proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing
By: Robert D. Buzzell, editor
Contributors: Buzzell, Robert D. 1933-; American Marketing Association
Publisher: Modern Art Co.
Published: 1957
Place of publication: [Columbus, Ohio
Language: eng
Number of pages: 242
Subjects: Marketing -- Congresses
Notes: Includes bibliographical references