Basic Marketing, 14/e: Package #1
Subtitle: Text, Student CD, PowerWeb & Apps 2003-2004
Edition: 14 edition
Publisher: McGraw-Hill/Irwin
Published: July 10, 2003
Language: eng
Format: Hardcover
ISBN-13: 9780072941821
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Economics - General