Image marketing
Subtitle: using public perceptions to attain business objectives
By: Joe Marconi.
Publisher: NTC Business Books; American Marketing Association
Published: 1996
Place of publication: Lincolnwood, Ill., USA; Chicago, Ill
Language: eng
Number of pages: 232
Subjects: Corporate image.; Advocacy advertising.; Public relations.; Mass media and business.
Description: In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success.

Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives.

A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives.
Notes: Includes bibliographical references (p. 217-219) and index.