Marketing Research That Pays Off
Subtitle: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources) (Haworth Marketing Resources)
Publisher: Haworth Press
Published: March 1997
Language: eng
Format: Paperback
Number of pages: 270
ISBN-13: 9780789001979
Subjects: Economics, Finance, Business and Industry; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing research; Advertising & Promotion; Marketing - General; Case studies
First sentence: In the 40 years since Henry Brenner's original casebook Marketing Research Pays Off was published in 1955, a great deal has changed in the world of marketing and research.