Management and Creativity
Subtitle: From Creative Industries to Creative Management
Publisher: Blackwell Publishing Limited
Published: September 1, 2006
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781405119955
Subjects: Management & management techniques; Structural Adjustment; Creative ability in business; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / General; Management
First sentence: Several years ago, a friend started working as a drama producer with one of Europe's largest commercial television companies.