"Es muss wirksam werben, wer nicht will verderben"
Subtitle: kontrastive Analyse von Phraseologismen in Anzeigen-, Radio-, und Fernsehwerbung
By: Andrea Hemmi.
Series: Zürcher germanistische Studien ;; Bd. 41
Publisher: P. Lang
Published: 1994
Place of publication: Bern; New York
Language: ger
Number of pages: 296
Subjects: Mass media and language.; Advertising -- Language.; German language -- Phraseology.
Notes: Includes bibliographical references (p. 287-296).
Originally presented as the author's thesis (doctoral)--Universität Zürich, 1994.