International Market Entry Strategies of Multinational Enterprises  in Emerging Markets
Subtitle: The Case of Procter & Gamble in China and India
Publisher: GRIN Publishing
Published: Oct 24, 2014
Format: paperback
Number of pages: 120
ISBN-13: 9783656765875
Notes: Source title: International Market Entry Strategies of Multinational Enterprises (MNEs) in Emerging Markets: The Case of Procter & Gamble in China and India