Web Visions
Subtitle: An Inside Look at Successful Business Strategies on the Net
Publisher: Van Nostrand Reinhold
Published: October 1996
Language: eng
Number of pages: 273
ISBN-13: 9780442024536
First sentence: The Internet is in the process of becoming a ubiquitous strategic and tactical communications medium-for marketing, advertising, public relations, and internal organizational communications-on a global scale.