Business Analysis for Marketing Managers
Publisher: Heinemann
Published: 1978
Place of publication: London
Format: Paperback
Number of pages: 174
Description: Case studies drawn from a wide range of business activities form the basis for this book. Each case is accompanied by an analysis that draws on a number of statistical and financial techniques and thus leads to a profitable and rational decision.
Table of contents: title: Introduction; title: Techniques of business analysis; title: Medway Appliances Ltd; title: Soloran Ltd; title: Owen & Davies; title: Upton, Vance & Wells Ltd