Global and Transnational Business
Subtitle: Strategy and Management
Contributors: George Stonehouse (Editor)
Publisher: John Wiley & Sons
Published: May 2000
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780471988199
Subjects: Business strategy; International business; Multinationals; International Business Administration; Business & Economics; Politics / Current Events; Business/Economics; Entrepreneurship; General; International - General; Competition, International; International business enterpr; International business enterprises; Management; Marketing; Strategic Planning
First sentence: The complex strategic issues involved in global and international business comprise the central themes of this book.