Consumer image and attitude
By: [by] John G. Myers.
Contributors: University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications; "A publication of the Institute of Business and Economic Research, University of California."; Publications of the Institute of Business and Economic Research, University of California.
Publisher: Institute of Business and Economic Research
Published: 1968
Place of publication: [Berkeley, Calif.]
Language: eng
Number of pages: 167
Subjects: Consumers
Other titles: Research program in marketing.
Notes: Bibliography: p. 145-167.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.