Advertising to Children on TV
Subtitle: Content, Impact and Regulation
Edition: 1 edition
Publisher: Lawrence Erlbaum Associates
Published: August 5, 2005
Place of publication: Mahwah, NJ
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780805858303
Subjects: Advertising industry; Children; Media studies; Sociology; Media Studies - Electronic Media; Performing Arts; Performing Arts/Dance; Television - General; Children's Studies; Performing Arts / Mass Media
Table of contents: title: The issues about television advertising to children; title: The nature of advertising to children; title: Children's early understanding of television advertisements; title: Advanced understanding of advertising; title: Theoretical approaches to studying children's understanding of advertisements; title: Advertising impact : knowledge, attitudes, and values; title: Advertising influence : choice and consumption; title: The incidental influence of advertising; title: Advertising regulation and research; title: Concluding comments