International marketing strategy
By: Paul Fifield and Keith Lewis. 1996-97.
Contributors: Lewis, Keith.; Chartered Institute of Marketing.
Series: The CIM student workbook series. marketing : diploma; The CIM student workbook series
Publisher: Butterworth-Heinemann
Published: 1996
Place of publication: Oxford
Language: eng
Number of pages: 224
Subjects: Marketing; Strategic planning
Notes: "for students studying for the International Marketing Strategy module in the CIM diploma".

Published on behalf of the Chartered Institute of Marketing.

Includes bibliographical references and index.