Marketing Theory And Practice
Subtitle: A Hungarian Perspective
Contributors: Jozsef Beracs (Editor); Jozef Lehota (Editor); Istvan Piskoti (Editor); Gabor Rekettye (Editor)
Publisher: Akademiai Kiado
Published: May 30, 2004
Language: eng
Format: Hardcover
Number of pages: 402
ISBN-13: 9789630580991
Subjects: Marketing - Industrial; Marketing; Business & Economics; Hungary; Business/Economics