Marketing
By: Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Contributors: Walker, Bruce J.; Stanton, William J.
Edition: 14th ed.
Publisher: McGraw-Hill/Irwin; Irwin/McGraw-Hill
Published: 2007
Place of publication: Boston
Language: eng
Number of pages: 706
ISBN-13: 9780073016344
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.