The health professional's marketing handbook
Subtitle: the 197 all-time best strategies and tactics from the Practice builder, the award-winning marketing think tank and newsletter for health professionals
By: Alan L. Berstein, with Donna Freiermuth.
Contributors: Freiermuth, Donna P.
Publisher: Year Book Medical Publishers
Published: 1988
Place of publication: Chicago
Language: eng
Number of pages: 262
Subjects: Medicine -- Practice -- Miscellanea.; Medical care -- Marketing -- Miscellanea.; Marketing of health Services -- methods.; Practice Management, Medical -- economics -- United States.
Other titles: Practice builder.
Notes: Includes bibliographies and index.