Zhongguo chuan mei ji tuan guo ji hua fa zhan zhan lüe yan jiu
Subtitle: ji yu kua wen hua de shi jiao
By: Chen Dejin zhu
Edition: Di 1 ban
Series: Mei jie jing ji yu guan li qian yan lun cong
Publisher: Shanghai jiao tong da xue chu ban she
Published: 2012
Place of publication: Shanghai Shi
Language: chi
Number of pages: 242
ISBN-13: 9787313082220
Subjects: Mass media; Management; Mass media and globalization; Chinese Investments
Other titles: International development strategy of Chinese media group :
Notes: Includes bibliographical references (p. [222]-242).