Advertising Campaign
Subtitle: The Fundamentals of Planning, Designing, Implementing and Evaluating Advertising Campaigns
Edition: 2 edition
Publisher: Kendall/Hunt Publishing Company
Published: August 1, 2004
Language: eng
Format: Spiral-bound
Number of pages: 536
ISBN-13: 9780757513947
Subjects: ADVERTISING CAMPAIGNS; Business & Economics / Advertising & Promotion; Advertising & Promotion; Business & Economics; Business/Economics