Targeting customers
Subtitle: how to use geodemographic and lifestyle data in your business
By: Peter Sleight
Edition: 3rd ed.
Publisher: World Advertising Research Center
Published: 2004
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 200
Subjects: Marketing research
Notes: Previous ed.: Henley-on-Thames: NTC, 1997.

Includes bibliographical references and index.