Internationale Markteinführung neuer Produkte
Subtitle: eine prozessorientierte Managementkonzeption
By: Ulrich Hanfeld.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2102 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2102 =; European university studies. Series V, Economics and management ;; vol. 2102; Europäische Hochschulschriften.; Bd. 2102.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1997
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 381
Subjects: New products -- Management.; New products -- Marketing.; Competition, International.
Notes: Includes bibliographical references (p. 337-381).
Originally presented as the author's thesis (doctoral)--Universität Hohenheim, 1996.