Internet business models and strategies
Subtitle: text and cases
By: Allan Afuah, Christopher L. Tucci.
Contributors: Tucci, Christopher L.
Publisher: Irwin/McGraw-Hill
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 358
Subjects: Business enterprises -- Computer networks; Electronic commerce; Internet
Description: "This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket.
Notes: Includes bibliographical references and index.