Professional Services
Subtitle: Text and Cases
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: December 23, 2002
Language: eng
Format: Hardcover
Number of pages: 576
ISBN-13: 9780072559200
Subjects: Management & management techniques; Service Industries Management; Management; Marketing; Business & Economics; Business / Economics / Finance; Textbooks; Professions; Business/Economics; Marketing - General; Management - General; Entrepreneurship; Business & Economics / General; Service industries; General; Consultants
First sentence: During our first two cases in the first module, we have attempted to explain the vision of this casebook, detail its uniqueness, explain why readers should spend time and energy focused on the book's content, and hopefully, demonstrate that the cases will not only present specific information but will also cumulate to a knowledge base that will help you understand professional service firms better.