The public relations practitioner's playbook
Subtitle: a synergized approach to effective two-way communication
By: by M. Larry Litwin
Edition: 3rd ed.
Publisher: AuthorHouse
Published: 2009
Place of publication: Bloomington, IN
Language: eng
Number of pages: 555
ISBN-13: 9781438994758
Subjects: Public relations; Communication
Other titles: Synergized approach to effective two-way communication
Notes: Synergized: "the whole is greater than the sum of its parts."

Includes index.