Marketing in the 1980's: Changes and Challenges 
Subtitle: 1980 Ama Educators' Conference Proceedings (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Publisher: Amer Marketing Assn
Published: June 1979
Language: eng
Format: Paperback
Number of pages: 538
ISBN-13: 9780877571414
Subjects: Marketing; Marketing +; Congresses; United States