Strategic marketing management
Subtitle: text and cases
By: O.C. Ferrell, George H. Lucas, Jr., David Luck.
Contributors: Lucas, George H.; Luck, David Johnston.
Publisher: College Division, South-Western Pub.Co.
Published: 1994
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 400
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.