The small business bible
Subtitle: everything you need to know to succeed in your small business
By: Steven D. Strauss.
Publisher: John Wiley & Sons, Inc.
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 435
Subjects: Small business -- United States -- Management.; Small business -- United States -- Finance.; New business enterprises -- United States.
Table of contents: title: In the beginning; title: Choosing the right business; title: Buying an existing business; title: Understanding your market; title: Calculating your startup costs; title: Write a winning business plan; title: Structuring your business; title: The money hunt; title: Location, location, location; title: Branding 101; title: Products and inventory; title: Successful pricing strategies; title: Small business technology; title: Small business software; title: Accounting ease; title: Making a profit; title: Getting and extending credit; title: Insurance; title: Get a handle on taxes; title: Legal-ease I; title: Legal ease II; title: Successful advertising strategies; title: Marketing muscle; title: Your web presence; title: Exodus; title: Hiring and firing; title: Employee benefits demystified; title: Training and motivating your staff; title: Extraordinary sales and exemplary customer service; title: Selecting the right franchise; title: Franchise success secrets; title: The home based business; title: Successful home-based businesses strategies; title: The shoestring entrepreneur; title: Marketing on a shoestring; title: Small business success secrets I: money; title: Small business success secrets II: vision.