EVEolution 
Subtitle: The Eight Truths of Marketing to Women
Publisher: Hyperion
Published: June 14, 2000
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780786865239
Subjects: United States; Women consumers; Marketing - Research; Business / Economics / Finance; Business & Economics; Women & Business; Business/Economics; Women; Sales & Selling - Techniques; Business & Economics / Marketing / Research; Women's Studies - General; Attitudes; Marketing
First sentence: When it comes to women, we all know it's time to forget pink think.