Marketing 101
Subtitle: how smart schools get and keep community support
By: Susan Rovezzi Carroll and David J. Carroll
Contributors: Carroll, David J., 1953-; National School Public Relations Association
Publisher: Rowman & Littlefield Education
Published: 2011
Place of publication: Lanham
Language: eng
ISBN-13: 9781607096245; 9781607096252; 9781607095989
Subjects: Schools; Marketing; Public relations; Community and school; Rev. ed. of: How smart schools get and keep community support. 1994
Notes: "Published in Partnership with National School Public Relations Association."

Includes bibliographical references.
Table of contents: title: The stage is set for a new way of thinking; title: The problems and the solution; title: Education has customers, too; title: Doing your demographic homework; title: Developing information bases for smart schools; title: Image matters whether we like it or not; title: Your public school database is a marketing gold mine; title: Using program evaluation as a marketing tool; title: Getting your message to the public through marketing communications; title: Marketing communications strategies; title: Passing a school referendum: a savvy mix of politics and marketing; title: Putting marketing to work in smart schools; title: Appendix: high school student attitude and behavior survey tool.