Complete Publicity Plans
Subtitle: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Publisher: Adams Media Corporation
Published: April 2003
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9781580627719
Subjects: Public Relations; Publicity; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Press releases
First sentence: For the more than twenty years that I've been a publicist, my oldest brother has been asking me, "So, how's the advertising business?"