A preliminary scale for measuring the market orientation of non-profit organisations in India
By: Pratik Modi and Debiprasad Mishra.
Contributors: Mishra, Debiprasad.; Institute of Rural Management (Ānand, India)
Series: Working paper -- 208
Publisher: Institute of Rural Management
Published: 2008
Place of publication: Anand, Gujarat
Language: eng
Number of pages: 26
Subjects: Nonprofit organizations -- India -- Marketing
Notes: Includes bibliographical references (p. 22-26).