Marketing planning
Subtitle: strategy, environment and context
By: Jim Blythe, Phil Megicks.
Contributors: Megicks, Phil.
Edition: 1st ed.
Publisher: Financial Times / Prentice Hall
Published: 2010
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 288
ISBN-13: 9780273724711
Subjects: Marketing -- Planning; Marketing -- Management
Notes: Includes bibliographical references and index.