The Oxford handbook of strategic sales and sales management
By: edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
Series: Oxford handbooks in business and management
Publisher: Oxford University Press
Published: 2011
Place of publication: Oxford; New York
Language: eng
Number of pages: 637
ISBN-13: 9780199569458
Subjects: Marketing; Management; Sales management
Other titles: Strategic sales and sales management
Notes: Includes bibliographical references and index.