The age of the customer
Subtitle: prepare for the moment of relevance
By: Jim Blasingame ; foreword by Steve Forbes
Publisher: SBN Books
Published: 2013
Place of publication: Florence, Ala
Language: eng
ISBN-13: 9780970927828; 9780970927835
Subjects: Success in business; Consumers; Small business
Notes: Includes bibliographical references and index.
Table of contents: title: The age of the seller: the original age is coming to an end; title: The age of the customer: the new age is establishing itself; title: Parallel universes: this won't last long; title: Subduction of expectations: which tectonic plate are you on?; title: The moment of relevance: make sure you're the chosen one; title: The influencers: two old ones and two new ones; title: Value and values: a single letter creates opportunity and disruption; title: The power of trust: now more valuable than ever; title: What's love got to do with it: don't look for love in the wrong place; title: Defining brand relevance: where the old and new collide; title: Brand ownership: meet your new business partner; title: Evolution of expectations: new rules for old tools; title: Global mobile; not part of your past; dominating your future; title: "Follow me home": a gift from customers: don't miss this buying signal; title: Emotional relevance: the difference between need and want; title: The rules of selling have changed: your customers know the rules, do you?; title: Social media: a rose by any other name: the good, the bad, and the ugly; title: The power of stories: an original skill is more important than ever; title: You must become a publisher: customers expect to hear from you; title: The power twins: innovation & IP: the new marketplace muscles; title: Your future in the cloud: new efficiency and greater advantage; title: No handshake in the cloud: an original behavior gains new validity; title: Quality process trumps quality service: they key to sustainable profitability; title: Outsourcing: the mother of niches: the best thing to happen to your business; title: Globalization in the age of the customer: it's not just the big guys anymore; title: What hasn't changed: these have endured and continue to deliver; title: Now you're the futurist: develop and execute your foresight.