Bank marketing information
Subtitle: comparative attitudinal analysis of bank consumers and bank executives
By: by R. C. Shades
Published: 1972
Language: eng
Number of pages: 181
Subjects: Banks and banking; Marketing research; Marketing -- Management
Notes: Photocopy of typescript. Ann Arbor, Mich. : University Microfilms, 1975. 21 cm

Thesis--University of Oklahoma

Bibliography: leaves 168-181