Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Publisher: Harvard Business Review Press
Published: Jan 20, 2015
Language: eng
Number of pages: 320
ISBN-13: 9781625274496
Description: "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket