Are customer information systems worth it?
Subtitle: results from B2B services
By: Debra Zahay and Abbie Griffin
Contributors: Griffin, Abbie
Series: Working paper -- report no. 02-113; Report (Marketing Science Institute) -- no. 02-113
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetrts Avenue, Cambridge, 02138)
Language: eng
Number of pages: 51
Subjects: Consumers; Information services; Marketing
Notes: "Working paper series."

Includes bibliographical references (p. 43-49).