Marketing 2000
Subtitle: critical challenges for corporate survival
By: by Laura Mazur.
Series: Management guides; Special report ;; no. 2126; Special report (Economist Intelligence Unit (Great Britain)) ;; no. 2126.
Publisher: Economist Intelligence Unit; Business International
Published: 1991
Place of publication: London, U.K; New York, NY, USA
Language: eng
Number of pages: 118
Subjects: Marketing -- Management -- Case studies.; Marketing -- Data processing -- Case studies.; Brand name products -- Marketing -- Case studies.; Corporate culture -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 117-118).