Entertainment Marketing & Communication
Subtitle: Selling Branded Performance, People, and Places
Edition: 1 edition
Publisher: Prentice Hall
Published: July 17, 2007
Language: eng
Format: Paperback
Number of pages: 512
ISBN-13: 9780131986220
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; General; Marketing - General; Business & Economics / Marketing / General; Entertainment events; Leisure industry; Marketing; Performing arts; United States