Marketing
Subtitle:  The Core with PowerWeb
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: July 25, 2003
Language: eng
Format: Paperback
Number of pages: 480
ISBN-13: 9780072880373
Subjects: Sales & marketing; Business / Economics / Finance; Business & Economics; Coursepacks; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: Developing customer relationships and value.