Competing on value
Subtitle: bridging the gap between brand and customer value
By: Stan Maklan and Simon Knox.
Contributors: Maklan, Stan.
Publisher: Financial Times Pitman Pub.
Published: 1998
Place of publication: London; Washington, DC
Language: eng
Number of pages: 235
Subjects: Brand name products -- Management; Brand name products -- Valuation -- Management; Customer loyalty; Marketing -- Management
Notes: Includes bibliographical references and index.