Mass customization for personalized communication environments
Subtitle: integrating human factors
By: Constantinos Mourlas and Panagiotis Germanakos, editors.
Contributors: Mourlas, Constantinos.; Germanakos, Panagiotis.
Publisher: Information Science Reference
Published: 2010
Place of publication: Hershey PA
Language: eng
ISBN-13: 9781605662602; 9781605662619
Subjects: Consumer satisfaction; Communication in marketing
Description: "This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.
Notes: Includes bibliographical references and index.