L' enfant et la publicité
Subtitle: les chemins de la séduction
By: Jean-Noël Kapferer.
Series: Communications; Communications (Dunod (Firm))
Publisher: Dunod
Published: 1985
Place of publication: Paris
Language: fre
Number of pages: 199
Subjects: Advertising and children.; Advertising -- Psychological aspects.; Persuasion (Psychology)
Notes: Bibliography: p. 183-193.
Includes index.