Models, measurement, and marketing
By: by Peter Langhoff and others, Peter Langhoff, editor.
Contributors: Langhoff, Severin Peter, 1910-1987.
Publisher: Prentice-Hall
Published: 1965
Place of publication: Englewood Cliffs, N. J
Number of pages: 216
Subjects: Marketing research; Marketing -- Mathematical models
Notes: "A special project of the Market Research Council."

"Papers presented at the monthly meetings of the Market Research Council 1961-62.

Bibliography: p. 212-216.