Touristik Marketing
Subtitle: Ziele, Strategien, Instrumentarium, Organisation u. Planung d. Marketing von Reiseveranstaltern
By: Dieter Hebestreit.
Series: Dynamische Ökonomie ; Bd. 13
Publisher: Berlin-Verlag
Published: 1975
Place of publication: Berlin
Language: ger
Number of pages: 309
Subjects: Tourism.; Marketing.
Notes: Bibliography: p. 284-292.
Includes index.