The 360 degree brand in Asia
Subtitle: creating more effective marketing communications
By: by Mark Blair, Richard Armstrong, Mike Murphy.
Contributors: Armstrong, Richard.; Murphy, Mike.
Publisher: John Wiley & Sons (Asia)
Published: 2003
Place of publication: Singapore
Language: eng
Number of pages: 215
Subjects: Communication in marketing -- Asia.; Brand name products -- Asia -- Marketing.
Notes: Includes index.