The Arbitron television book
Subtitle: a guide to media planning & buying, for agencies & advertisers
By: Arbitron.
Contributors: Arbitron Ratings Company.
Publisher: Arbitron
Published: 1990
Place of publication: New York, New York
Language: eng
Number of pages: 35
Subjects: Television broadcasting -- Finance.; Sales forecasting.; Advertising -- Television programs -- United States.
Other titles: Guide to media planning & buying.
Notes: Title from cover.