Strategy and Tactics of Pricing
Subtitle: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Edition: 2 edition
Publisher: Prentice Hall
Published: May 11, 1994
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780136690603
Subjects: Business strategy; Management decision making; Sales & marketing; Sales & Selling - General; Marketing; Business / Economics / Finance; Pricing; Marketing - Product Management; Decision making
First sentence: Few managers, even those specializing in marketing, think strategically about pricing.