Nichecraft
Subtitle: using your specialness to focus your business, corner your market, and make customers seek you out
By: Lynda Falkenstein.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 283
Subjects: Success in business; Market segmentation; Customer services
Notes: Includes bibliographical references.