Successfully doing business/marketing in Eastern Europe
By: edited by V.H. Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak.
Contributors: Kirpalani, V. H. 1928-; Garbarski, Lechosław.; Kaynak, Erdener.
Series: Routledge studies in international business and the world economy -- 46
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 226
ISBN-13: 9780789032720; 9780203885703
Subjects: Europe, Eastern -- Commerce -- Handbooks, manuals, etc; Europe, Central -- Commerce -- Handbooks, manuals, etc; Former Soviet republics -- Commerce -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
Table of contents: title: Central Eastern Europe, Russia and the Ukraine : economic and socio demographic / by V.H. Manek Kirpalani; title: Regional economic and marketing structure / by V.H. Manek Kirpalani; title: Consumer behavior / by L. Garbarski; title: Industrial policy / by A. Nowak and V.H. Manek Kirpalani; title: Marketing evolution in transition economies / by R. Glowacki and G. Karasiewicz; title: Education evolution : the case of Leon Kozminski Academy of Entrepreneurship and Management / by L. Garbarski; title: Product cases from Eastern Europe / by V.H. Manek Kirpalani and Leon Kozminski; title: The Stockmann Department Store penetration of Russia / by H. Seristo; title: NK Cables invades Eastern Europe / by Peter Gabrielsson and Mika Gabrielsson; title: Shadow economy : the Hungarian case / by Istvan Molnar and Pal Belyo.