Advertising versus marketing mix carryover effects
Subtitle: a comparative study of structural forms
By: by Roderick Brodie, Cornelis A. de Kluyver.
Contributors: De Kluyver, Cornelis A.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 804 (Nov. 1982); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 804.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1982
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 33
Subjects: Market surveys.; Consumers' preferences -- Mathematical models.; Brand name products.
Notes: Bibliography: p. 22-24.
Based on the first author's doctoral dissertation (1982) under title: Market response models for frequently purchased, branded goods : a comparative study.