New-product forecasting
Subtitle: models and applications
By: edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.
Contributors: Wind, Yoram.; Mahajan, Vijay.; Cardozo, Richard N.
Publisher: lexington Books
Published: 1982
Place of publication: Lexington
Language: eng
Number of pages: 564
Subjects: Product management -- Mathematical models.; New products -- Mathematical models.; Sales forecasting -- Mathematical models.
Notes: Includes bibliographies and index.