The one week marketing plan
Subtitle: the set it & forget it approach for quickly growing your business
By: Mark Satterfield
Publisher: BenBella Books
Published: 2014
Language: eng
Number of pages: 307
ISBN-13: 9781939529787
Subjects: Marketing; Management
Description: You've been told that marketing requires months of analysis, weeks of brainstorming, and years of consistent implementation. Satterfield shows that one week is all it takes for most small and medium-sized businesses to dramatically improve their marketing. He lays out a step-by-step strategy that works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300.
Table of contents: title: Introduction: Why you need the one week marketing plan; title: The basic plan. Day one: Choose your niche market ; Day two: Create your free offer ; Day three: Create a website for your free offer ; Day four: Develop a series of drip-marketing messages ; Day five: Get traffic to your website; title: Strategic marketing boosts. Introduction to part two. Social media: strategic marketing books 1 and 2 ; Start a blog: strategic marketing boost 3 ; Video marketing: strategic marketing books 4, 5, and 6 ; Publicity strategic marketing boosts 7 and 8 ; Direct mail: strategic marketing boosts 9 and 10 ; Joint ventures: strategic marketing boosts 11 and 12 ; The next step.