Mapping customer segments for personal financial services
By: Tina S. Harrison.
Contributors: University of Edinburgh. Management School.
Series: Working paper series / University of Edinburgh, Management School -- no. 94/3; Working paper series (University of Edinburgh. Management School) -- no. 94/3.
Publisher: University of Edinburgh, Management School
Published: 1994
Place of publication: Edinburgh
Language: eng
Number of pages: 24
Subjects: Market segmentation.; Finance, Personal.; Financial institutions.