Branded lives
Subtitle: the production and consumption of meaning at work
By: edited by Matthew J. Brannan, Elizabeth  Parsons, Vincenza Priola
Publisher: Edward Elgar; Edward Elgar Pub
Published: 2011
Place of publication: Cheltenham, Glos, UK; Northampton, MA
Language: eng
Number of pages: 201
ISBN-13: 9781849800921
Subjects: Product management; Quality of work life; Industrial relations; Branding (Marketing); Personnel management
Description: "Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.
Notes: Includes bibliographical references and index.

Also available in digital form.