Essentials of marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy
Contributors: McCarthy, E. Jerome (Edmund Jerome)
Edition: 7th ed.
Series: Irwin series in marketing
Publisher: Irwin
Published: 1997
Place of publication: Chicago
Language: eng
Number of pages: 613
Subjects: Marketing.
Notes: McCarthy's name appears first in previous ed.

Includes bibliographical references (p. 574-610) and indexes.