Effetto "country of origin"
Subtitle: un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
By: a cura di Tiziano Bursi, Silvia Grappi e Elisa Martinelli
Series: Percorsi
Publisher: Il mulino
Published: 2012
Place of publication: Bologna
Language: ita
Number of pages: 204
ISBN-13: 9788815238245
Subjects: Cross-cultural studies; Attitudes; Marketing research; Consumers; Imports; Evaluation; Consumers' preferences
Notes: Includes bibliographical references (p. 191-204).