Selling
Subtitle: principles and methods
By: Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz.
Contributors: Wright, Milburn D.; Weitz, Barton A.
Edition: 9th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1988
Place of publication: Homewood, Ill
Language: eng
Number of pages: 644
Subjects: Selling.
Notes: Includes bibliographies and indexes.