Konsum
By: Kurt E. Becker (Hrsg.).
Contributors: Becker, Kurt E., 1950-
Series: Grundlagen,; Bd. 4; Grundlagen (Frankfurt am Main, Germany) ;; Bd. 4.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1992
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 387
Subjects: Consumption (Economics) -- Germany (West); Consumption (Economics) -- Psychological aspects.; Consumers -- Germany (West); Marketing -- Germany (West); Marketing -- Psychological aspects.
Notes: Includes bibliographical references.