Branded Faith
Subtitle: Contextualizing the Gospel in a Post-Christian Era
Publisher: Wipf & Stock Pub
Published: May 31, 2010
Language: eng
Format: paperback
Number of pages: 180
ISBN-13: 9781608995592
Description: "In Branded faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it."--Back cover.
Notes: Source title: Branded Faith: Contextualizing the Gospel in a Post-Christian Era