Market Research Matters
Subtitle: Tools and Techniques for Aligning Your Business
Publisher: Wiley
Published: March 3, 2000
Language: eng
Number of pages: 320
ISBN-13: 9780471360056
First sentence: The tangible rewards that accrue from creating a successful business strategy in an environment of discontinuous change are as unparalleled as the challenge of divining that strategy in the first place.