Magnetic
Subtitle: the art of attracting business
By: Joe Calloway
Published: 2015
Language: eng
Number of pages: 196
ISBN-13: 9781119147343
Subjects: Electronic commerce; Management; Customer relations
Description: "Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success."--

"Personal recommendations are the number one driver of purchasing decisions; your new revenue growth engine is based in your existing customers. Magnetic is about creating and executing a simple, powerful strategy that will get your customers to drive a steady stream of new customers to you through personal recommendations and positive word-of-mouth. The Customer Driven Growth Strategy derives much of its effectiveness from its simplicity, which enables everyone in the business to focus and execute with excellence. You begin byidentifying the three things that you want your customers to be saying about you. Next, you think through what the three things are that you should do every day, with every customer. Businesses that adopt the Customer Driven Growth Strategy as their core business philosophy benefit from the incredible power that comes with simplicity and focus. When you focus on the three things that you must get right every day, you begin to be the best at what matters most, and that's what gets more customers, increases sales, increases revenue, and grows the business"--
Notes: Includes index.
Table of contents: title: Machine generated contents note: Why Magnetic Matters The Power Of Word Of Mouth The greatest marketing program of all time What Mama's means to you Who do you ask? Deciding to buy (or not to buy) Zero moment of truth The most significant shift Re-thinking your strategy The Hard Work Of Making It Simple Get your thinking clean enough The 3 Things You Want Them To Say "You should try this website designer, doctor, book, accountant, and computer." Everyone gets it What do we want our customers to say about us? Make an emotional connection Don't overthink it Your Three "What We Want Them To Say" Statements The Three Things You Must Get Right A simple, powerful formula to attract business For over thirty years, this strategy has been solid gold The Grand Guarantee Do it your way The Best Idea Ever Make sure the other guy wins An elegant equation to explain everything Look at the options I hate to lose I've developed reverse paranoia "We Make People Lose" It's like a cultural miracle drug Standing out like a sore thumb Constructive disagreements The ultimate guideline Better Beats Different Don't strive to be different. Be better. (Now that's different.) Not the most unusual pick-up truck The connection between "better" and "distinctive." Being better means innovation From Magnetic To Irrelevant The greatest threat Wild for CB radios Dogs are loyal. Customers aren't Think again Never Stop Improving You could just do this, and you'd succeed Lip service A daily ritual Without a process it's just a slogan You have to get specific If it's worth doing, it's worth doing wrong All sorts of things occur It can always be better The Magnetic Mindset Common threads The St. Paul Saints; title: It's All Word Of Mouth Not your usual case study Fiercely loyal customers year in and year out The most spectacular experience you can have "A Whole New Ballgame" A Magnet Needs A Market It seemed like such a good idea at the time Who's going to pay you for it? Spreadsheets don't buy anything. (Friends usually don't either.) A great idea in the wrong market Just follow your passion. If. "I'll put it on the internet." The most crowded market in the universe Lessons From A Start-Up Magnet Looking at your business with new eyes David and Goliath Lessons for all of us What if I were starting over? Who Moved My Market? Who would you call? The opportunity of a burning platform. We print checks. Now what? Who moved my market? We live in interesting times You're Fired! The Common (And Fatal) Mistakes That Businesses Make Joe Calloway fired a phone company Mark Sanborn fired a restaurant Larry Winget fired the garage door company, the air conditioning company, and his doctor Randy Pennington fired the lawn service Scott McKain It wasn't the lack of a "WOW" factor Famous last words Magnetic Connections Go retro Get face-to-face Practice retail politics The lost art of the handwritten note Losing Your Magnetic Mojo Can A Magnet Lose Its Strength? Losing the Magnetic Mojo Rave reviews. Amazing French food It's not as good as it used to be That's just table stakes The Big Lie Good to great to gone The Amazing, Simple, Overlooked Advantage Stories about how amazingly responsive you are Brian will get back to you immediately A new standard of performance I loved them Until I didn't Too little, too late Real time response Sorry. That won't work for me Tomorrow's Magnetic Business Sell me stuff I want. Don't appeal to a demographic. Appeal to me.