Marketing insights for the Asia Pacific
By: [edited] by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan.
Contributors: Leong, Siew Meng.; Ang, Swee Hoon.; Tan, Chin Tiong.; Asia Pacific Marketing Federation.
Publisher: Heinemann; Asia Pacific Marketing Federation
Published: 1996
Place of publication: Singapore; Portsmouth, NH; Singapore
Language: eng
Number of pages: 332
Subjects: Marketing -- Asia.; Marketing -- Pacific Area.
Notes: Includes bibliographical references.