Foundations of marketing communications
Subtitle: a European perspective
By: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Contributors: Geuens, Maggie, 1969-; Bergh, Joeri van den, 1971-; Pelsmacker, Patrick de, 1957-
Edition: Rev. ed.
Publisher: Financial Times/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, NJ
Language: eng
Subjects: Communication in marketing -- Europe; Advertising
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Marketing communications. 2001.