Ratings Analysis
Subtitle: The Theory And Practice Of Audience Research (Lea's Communication Series) (Lea's Communication Series)
Edition: 3 edition
Publisher: Lawrence Erlbaum Associates, Inc.
Published: October 18, 2005
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780805854107
Subjects: Media studies; Television - General; Performing Arts; Marketing - Research; Television viewers; Technology & Industrial Arts; Performing Arts/Dance; Ratings; General; Mass Media - General; Performing Arts / Mass Media; Television programs; Methodology; Radio programs