The new business road test
Subtitle: what entrepreneurs and investors should do before launching a lean start-up
By: John Mullins
Edition: Fifth edition.
Publisher: FT Press
Published: 2018
Language: eng
Number of pages: 337
ISBN-13: 9781292208398
Subjects: Planning; New business enterprises; Marketing research
Notes: Includes bibliographical references and index.
Table of contents: title: My opportunity : why will or won't this work?; title: Will the fish bite?; title: Is this a good market?; title: Is this a good industry?; title: Competitive and economic sustainability : it takes two to tango; title: What drives your entrepreneurial dream?; title: Can you and your team execute?; title: Your connections matter: which matter most?; title: Putting the seven domains to work to develop your opportunity; title: What to do before you launch your lean start-up; title: How to learn what you donâ¿¿t know you don't know; title: Who needs investors?; title: Market analysis worksheet; title: Industry analysis checklist; title: Do-it-yourself marketing research for your new business road test; title: Evidence-based forecasting; title: Getting help with your road test.