Marketing
Subtitle: Principles and Perspectives, 4/e (Paperback) (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 4 edition
Publisher: McGraw-Hill/Irwin
Published: January 29, 2003
Language: eng
Format: Paperback
Number of pages: 640
ISBN-13: 9780072860573
Subjects: Sales & marketing; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Business & Economics / Marketing / General