Rural marketing
By: Pradeep Kashyap ; [foreword by Jagdish N. Sheth]
Edition: 2nd ed.
Publisher: Pearson Education
Published: 2012
Place of publication: Delhi
Language: eng
Number of pages: 301
ISBN-13: 9788131760352
Subjects: Small business marketing; Target marketing; Rural industries
Notes: Accompanied by: 1 CD-ROM containing video cases amd data tables.

Includes statistical tables.

Includes bibliographical references (p. 293-295) and indexes.