What to say when
Subtitle: advertising appeals in evolving markets
By: Rajesh K. Chandy ... [et al.]
Contributors: Chandy, Rajesh
Series: Working paper -- report no. 01-103; Report (Marketing Science Institute) -- no. 01-103
Publisher: Marketing Science Institute
Published: 2001
Place of publication: [Cambridge, MA]
Language: eng
Number of pages: 46
Subjects: Advertising
Other titles: Advertising appeals in evolving markets
Notes: Includes bibliographical references (p. 37-43)