The social media bible
Subtitle: tactics, tools, & strategies for business success
By: Lon Safko
Edition: 3rd ed.
Publisher: John Wiley & Sons
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 622
ISBN-13: 9781118269749; 9781118283455; 9781118284780; 9781118287231
Subjects: Electronic commerce; Social media; Economic aspects; Internet marketing; Online social networks
Notes: Previous ed.: 2010.

Includes index.
Table of contents: title: pt. 1. Tactics and tools. What is social media; title: Say hello to social networking; title: It's not your father's e-mail; title: The world of web pages; title: The Internet forum; title: The ubiquitous blog; title: The wisdom of the wiki; title: A picture is worth a thousand words (photo sharing); title: Talk about the podcast (audio create); title: Got audio? (audio sharing); title: Watch out for vlogs (video sharing); title: Thumbs up for microblogging; title: Live from anywhere - it's livecasting; title: Virtual worlds-real impact; title: Gaming the system: virtual gaming; title: RSS-Really Simple Syndication made simple; title: Spotlight on search (search engine optimization); title: Marketing yourself (search engine marketing); title: The formidable fourth screen (mobile); title: Let the conversation begin (interpersonal); title: pt. 2. Strategy: the five steps to social media success. Analyze your existing media; title: The social media trinity; title: Integrate strategies; title: Identify resources; title: Implement and measurement.