Industry differences in the relationship between advertising and profitability
By: Philippe Cattin and Dick R. Wittink.
Contributors: Wittink, Dick R.
Series: Research paper -- no. 327; Research paper (Stanford University. Graduate School of Business) -- no. 327.
Publisher: Graduate School of Business, Stanford University
Published: 1976
Place of publication: [Stanford]
Language: eng
Number of pages: 24
Subjects: Advertising.; Profit.
Notes: Includes bibliographical references (leaf 21).