Internet Advertising
Subtitle: Theory and Research (Advertising and Consumer Psychology)
Contributors: David W. Schumann (Editor); Esther Thorson (Editor)
Edition: 2 edition
Publisher: Lawrence Erlbaum
Published: February 15, 2007
Language: eng
Format: Hardcover
Number of pages: 516
ISBN-13: 9780805851090
Subjects: Internet advertising; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Consumer Behavior - General; Business & Economics / Consumer Behavior