Command attention
Subtitle: promoting your organization the Marine Corps way
By: Keith Oliver ; foreword by Joe Galloway.
Publisher: Naval Institute Press
Published: 2009
Place of publication: Annapolis, Md
Language: eng
Number of pages: 148
ISBN-13: 9781591146452
Subjects: United States. -- Marine Corps -- Public relations -- Handbooks, manuals, etc; Public relations -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc
Notes: Includes bibliographical references and index.
Table of contents: title: 1. It starts with an attitude : getting your head in the game; title: 2. Telling it to the Marines : internal information; title: 3. Reaching "the public" : external information; title: 4. Going face to face : community relations; title: 5. Special opportunities : exploiting your whole toolkit; title: 6. The professionals : some warriors do this for a living; title: 7. Shiny new toys : information age hardware and concepts; title: 8. Still worth 1,000 words : every picture tells a story; title: 9. For PAOs only : surviving and thriving in a niche role; title: 10. Outtakes and bloopers : nobody's "perfekt".