The referral engine
Subtitle: teaching your business how to market itself
By: John Jantsch.
Publisher: Portfolio
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9781591843115
Subjects: Business referrals; Viral marketing; Word-of-mouth advertising
Notes: Includes index.
Table of contents: title: The realities of referral; title: The qualities of referral; title: The path to referral; title: The referral system view; title: Your authentic strategy; title: Content as marketing driver; title: Convergence strategies; title: Your customer network; title: The strategic partner network; title: Ready to receive; title: Referral-specific campaigns; title: Snack-sized suggestions; title: Workshop.