Qualitative research in intelligence and marketing
Subtitle: the new strategic convergence
By: Alf H. Walle III.
Publisher: Quorum Books
Published: 2001
Place of publication: Westport, Conn
Language: eng
Number of pages: 246
Subjects: Business intelligence; Marketing research
Description: "Walle's book can be viewed as a breakthrough: the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques.

The result is an important new resource for marketing practitioners, scholars and their advanced students."--BOOK JACKET.
Notes: Includes bibliographical references and index.