The handbook of international direct marketing
Subtitle: an essential country-by-country guide and directory
By: edited by Adam Baines and Sheila Lloyd.
Contributors: Baines, Adam.; Lloyd, Sheila.; European Direct Marketing Association.
Edition: 3rd ed.
Publisher: Kogan Page
Published: 1996
Place of publication: London
Language: eng
Number of pages: 599
Subjects: Advertising, Direct-mail -- Handbooks, manuals, etc; Export marketing -- Handbooks, manuals, etc
Other titles: International direct marketing
Notes: "Published in association with the European Direct Marketing Association"--Cover.

Includes indexes.