Global marketing strategies
By: Jean-Pierre Jeannet, Hubert D. Hennesey.
Contributors: Hennessey, Hubert D.
Edition: 2nd ed.
Publisher: Houghton Mifflin
Published: 1992
Place of publication: Boston, Mass; London
Language: und
Number of pages: 899
Subjects: Export marketing -- Management.; International business enterprises -- Management.
Notes: Includes bibliographical references.