Per un approccio sociologico al marketing
By: a cura di Roberta Paltrinieri e Paola Parmiggiani
Series: Consumo, comunicazione, innovazione -- 25
Publisher: FrancoAngeli
Published: 2008
Place of publication: Milano, Italy
Language: ita
Number of pages: 202
ISBN-13: 9788856803785
Subjects: Marketing; Social aspects
Notes: Includes bibliographical references (p. 185-202).