The new competition
By: Philip Kotler, Liam Fahey, Somkid Jatusripitak.
Contributors: Fahey, Liam, 1951-; Somkid Jatusripitak.
Publisher: Prentice-Hall
Published: 1985
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 292
Subjects: Marketing -- Japan.; Export marketing -- Japan.
Notes: Bibliography: p. 268-281.
Includes index.