Search Engine Advertising
Subtitle: Buying Your Way to the Top to Increase Sales (2nd Edition)
Edition: 2 edition
Publisher: New Riders Press; New Riders
Published: November 5, 2007
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780321495990
Subjects: Web browsers; Advertising; Computers; Business / Economics / Finance; Computer Books: Internet General; Advertising & Promotion; E-Commerce - Internet Marketing; Computers / Internet / Browsers; Information Storage & Retrieval; Internet - Browsers; Computer - Internet
First sentence: My experience using the internet as a marketing tool began with a class at UC San Diego in 1994.