Place branding through phases of the image
Subtitle: balancing image and substance
By: Staci M. Zavattaro
Edition: First edition
Publisher: Palgrave Macmillan
Published: 2014
Place of publication: New York City, NY
Language: eng
Number of pages: 185
ISBN-13: 9781137394439
Subjects: Municipal government; Public relations; Place marketing; City promotion
Notes: Includes bibliographical references and index.
Table of contents: title: Introducing philosophy into place branding; title: Laying the foundations; title: Putting it all together : the framework; title: Examples in practice; title: Implications of the framework; title: A guide for managers.