The forgotten half of change
Subtitle: achieving greater creativity through changes in perception
By: Luc de Brabandere.
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago
Language: eng
Number of pages: 172
Subjects: Management -- Philosophy; Change; Perception; Creative ability in business
Description: "Unlock and Embrace a New Mindset about Business Creativity The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it’s become pretty clear that the pace of change in a global economy demands not only innovation, but creativity. We must become as good at changing our perceptions as we have become at changing reality. Inspiring creativity is one of the most pressing needs for American corporations, particularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This unique book will help managers think about how they think. This understanding will help them inspire creativity and sense when it is time to focus on the second half of change—changing perception. The Forgotten Half of Change differs from other books the same way perception differs from reality. It is at once humorous and humanistic, making fun of our weaknesses yet sympathizing with our challenge to be both active and thoughtful. It entertains and challenges its readers at the same time with an array of examples drawn from philosophy, mathematics, technology, and linguistics. Ultimately, this book may help us regain our ability to astonish ourselves and others"--Publisher's description.
Notes: Includes bibliographical references (p. 165-166) and index.
Table of contents: title: Changing twice; title: A non finito world; title: Seeing is believing?; title: Surviving the success; title: Think twice, it's all right!; title: The magic of imagination; title: An ideas factory; title: The "ideal" manager.