Blockbusters
Subtitle: hit-making, risk-taking, and the big business of entertainment
By: Anita Elberse
Edition: First edition.
Publisher: Henry Holt and Company
Published: 2013
Language: eng
Number of pages: 307
ISBN-13: 9780805094336
Subjects: Motion picture industry; Mass media and culture; Music trade; Celebrities; Mass media
Description: Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Notes: Includes bibliographical references and index.