Integration in vertical marketing systems
Subtitle: a study on power and contractual relationships between wholesalers and retailers
By: Saara Hyvönen.
Series: Acta Academiae Oeconomicae Helsingiensis,; 72
Publisher: Helsinki School of Economics and Business Adminstration
Published: 1990
Place of publication: Helsinki
Language: eng
Number of pages: 250
Subjects: Marketing, Vertical.; Marketing channels.
Notes: Includes bibliographical references (p. 198-211).