A managerial introduction to marketing
By: [by] Thomas A. Staudt [and] Donald A. Taylor.
Contributors: Taylor, Donald Arthur, 1923- joint author.
Edition: 2d ed.
Publisher: Prentice-Hall
Published: 1970
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 618
Subjects: Marketing -- Management; Industrial management; Marketing research
Notes: Includes bibliographies.