Beyond Greed and Fear
Subtitle: Understanding Behavioral Finance and the Psychology of Investing
Publisher: Oxford University Press, USA
Published: September 7, 2002
Language: eng
Number of pages: 402
ISBN-13: 9780195161212
First sentence: Wall $treet Week with Louis Rukeyser panelist Frank Cappiello once explained that because of a "change in psychology," but "no change in fundamentals," he altered his stance on the market from positive to neutral.
Description: Why do most financial decision-making models fail to factor in basic human nature? This guide to what really influences the decision- making process applies psychological research to stock selection, financial services and corporate financial strategy, using real-world examples.