Cases in consumer bahavior
By: F. Stewart DeBruicker, Scott Ward.
Contributors: Ward, Scott, 1942-
Publisher: Prentice-Hall
Published: 1980
Place of publication: Englewood Cliffs , N.J
Language: eng
Number of pages: 415
Subjects: Consumers -- Case studies.; Marketing research -- Case studies.; Motivation research (Marketing) -- Case studies.
Notes: Includes bibliographical references annd index.