The customer visit
Subtitle: an emerging practice in business-to-business marketing
By: Edward F. McQuarrie and Shelby H. McIntyre
Contributors: McIntyre, Shelby H; Marketing Science Institute
Series: Report -- 92-114; Report (Marketing Science Institute) -- no. 92-114
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Ma
Language: eng
Number of pages: 26
Subjects: Customer services -- United States -- Marketing; Customer relations -- United States -- Marketing
Notes: "Working paper"

"May 1992"

Includes bibliographical references (p. 24-25)