Customer profitability in a supply chain
By: Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan
Contributors: Gupta, Mahendra (Writer on marketing); Narasimhan, Chakravarthi; Marketing Science Institute
Series: Report -- no. 99-125; Report (Marketing Science Institute) -- no. 99-125
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Consumers; Philosophy; Business logistics; Physical distribution of goods
Notes: "Working paper."

Includes bibliographical references (p. 35-36)