Excellence in Advertising
Subtitle: The Ipa Guide to Best Practice (CIM Professional Development)
Contributors: Leslie Butterfield (Editor); Institute of Practitioners in Advertising (Corporate Author)
Publisher: Butterworth-Heinemann
Published: July 1997
Language: eng
Format: Paperback
Number of pages: 260
ISBN-13: 9780750631297
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion
First sentence: The role and valuation of brands has recently become a controversial issue.