Corporate reputations, branding, and managing
Subtitle: a strategic approach to HR
By: Graeme Martin and Susan Hetrick.
Contributors: Hetrick, Susan.
Edition: 1st ed.
Series: The advanced HR practitioner series
Publisher: Elsevier
Published: 2006
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 384
Subjects: Personnel management.; Corporate image.; Brand name products -- Management.; Strategic planning.
Notes: Includes bibliographical references and index.