Word of mouth advertising in the real world
Subtitle: how to stimulate customer comments in the 21st century
By: Godfrey Harris
Edition: 1st ed.
Publisher: Americas Group
Published: 2011
Place of publication: Los Angeles, Calif
Language: eng
ISBN-13: 9780935047677
Notes: Includes index.
Table of contents: title: Background on the leonardo da vinci museum exhibit; title: Word of mouth in operation; title: Word of mouth at the leonardo da vinci museum exhibit; title: Public presentations; title: Things to give away; title: Welcome brochure; title: Comment book; title: Survey form; title: Word of mouth postcards; title: Internet connection; title: Email program; title: Web site; title: Exhibit catalog; title: Teacher guide; title: Da vinci stickers; title: Things to make or do/games to play; title: The airplane; title: The boat; title: Helicopter; title: Parachute; title: Leonardo's aquaduct; title: Leonardi sudoku; title: Maze; title: Scribble pad; title: Clockwords/davincigrams; title: Word search game; title: Crossword puzzle; title: Shopping bags; title: Merchandise to sell; title: Puzzles; title: Toy portable bridge; title: Other items for sale; title: Some concluding thoughts; title: The dispute with the palm spring air muse; title: Other word of mouth ideas; title: New word of mouth technologies; title: New word of mouth ideas.