Museum marketing
Subtitle: competing in the global marketplace
By: edited by Ruth Rentschler and Anne-Marie Hede.
Contributors: Rentschler, Ruth, 1953-; Hede, Anne-Marie.
Publisher: Butterworth-Heinemann
Published: 2007
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 270
ISBN-13: 9780750680653
Subjects: Museums -- Marketing.; Museums -- Marketing -- Case studies.; Globalization.; Museums -- Public relations.; Museums -- Management.
Genres: Case studies.
Notes: Includes bibliographical references and index.