Los medios publicitarios
Subtitle: prensa, radio, televisión, exterior
By: César Duch.
Publisher: Servicio de Publicaciones de la Universidad Autónoma de Barcelona
Published: 1986
Place of publication: Bellaterra
Language: spa
Number of pages: 275
Subjects: Advertising -- Spain.; Advertising media planning -- Spain.
Notes: Bibliography: p. 261-267.
"Anexo": 12 p. inserted.