Perceived uncertainty and consumer characteristics in brand choice
Subtitle: investigation with durable and nondurable products
By: Kristian Möller.
Series: Acta Academiae oeconomicae helsingiensis : Series A ; 29; Acta Academiae Oeconomicae Helsingiensis.; 29.
Publisher: Helsinki School of Economics
Published: 1979
Place of publication: Helsinki
Language: eng
Number of pages: 219
Subjects: Brand choice -- Mathematical models.; Consumers -- Mathematical models.
Notes: Bibliography: p. 205-218.