Il marketing operativo
Subtitle: conoscere e agire nel mercato
By: Antonio Foglio.
Series: Azienda moderna ;; 273
Publisher: FrancoAngeli
Published: 1993
Place of publication: Milano, Italy
Language: ita
Number of pages: 294
Subjects: Marketing.
Notes: Includes bibliographical references (p. 293-294).
"Glossario di marketing": p. 255-292.