Marketing is everybody's business
By: [by] Betsy D. Gelb [and] Ben M. Enis.
Contributors: Enis, Ben M., joint author.
Publisher: Goodyear Pub. Co.
Published: 1974
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 141
Subjects: Marketing.; Marketing -- United States -- Case studies.
Notes: Includes bibliographies.