Informationsökonomische Markenpolitik
Subtitle: zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern
By: Marcus Schölling.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2637 =; Publications universitaires européennes. Série V. Sciences economiques, gestion d'entreprise ;; vol. 2637 =; European university studies. Series V, Economics and managment ;; vol. 2637; Europäische Hochschulschriften.; Bd. 2637.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2000
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 138
Subjects: Brand name products -- Marketing; Information theory in economics
Notes: Includes bibliographical references (p. 131-138).
Originally presented as the author's thesis (doctoral)--Universität Lüneburg, 1999.