Public communication campaigns
By: editors, Ronald E. Rice, Charles K. Atkin
Edition: 4th ed.
Publisher: SAGE; SAGE Publications, Inc; Sage Publications, Inc
Published: 2013
Place of publication: Thousand Oaks
Language: eng
Number of pages: 392
ISBN-13: 9781412987707
Subjects: Public relations; Publicity; Advocacy advertising; Public service Advertising
Notes: Includes bibliographical references and index.