Why GM Matters
Subtitle: Inside the Race to Transform an American Icon
By: William J. Holstein
Edition: 1st U.S. ed.
Publisher: Walker
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 267
ISBN-13: 9780802717184
Description: Holstein goes deep inside GM on three continents to show what's really happening within one of the country's most iconic corporations. Demonstrates how GM has already radically retooled its entire operation, from manufacturing and cost structure to design.
Notes: Includes index.
Table of contents: title: Pt. I. The stakes; title: 1. What went wrong; title: 2. People on the front line; title: 3. Does GM matter?; title: 4. Who is Rick Wagoner?; title: 5. 2005 : the crisis begins; title: Pt. II. The GM transformation effort; title: 6. Mastering the Toyota way; title: 7. Going to Kansas City : making GMS work; title: 8. Design rides again; title: 9. Battling for the new Camaro's soul; title: 10. The Chevy Volt; title: 11. OnStar : "pretty good for an ex-locomotive salesman"; title: 12. China : where Buick is king; title: 13. The global GM; title: Pt. III. The future; title: 14. The battle of perception; title: 15. Toyota : "human after all"; title: Conclusion. The economic crisis and GM's future.