Global communication
Subtitle: theories, stakeholders, and trends
By: Thomas L. McPhail
Edition: Fourth Edition.
Publisher: Wiley-Blackwell
Published: 2014
Place of publication: Chichester, West Sussex; Malden, MA
Language: eng
Number of pages: 326
ISBN-13: 9781118622025
Subjects: International Communication; Communication; International cooperation
Notes: Includes bibliographical references (pages 304-311) and index.
Table of contents: title: Global communication : background; title: Development research traditions and global communication; title: The message : the role of international organizations; title: Public diplomacy : new dimensions and implications / Nancy Snow; title: The medium : global technologies and organizations; title: The Internet : the evolving frontier; title: American multimedia conglomerates; title: Stakeholders of multimedia conglomerates outside the United States; title: Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson; title: Global issues, music, and MTV; title: CNN : international role, impact, and global competitors; title: The role of global news agencies; title: Arab media and the Al-Jazeera effect / Lawrence Pintak; title: Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong; title: The role of global advertising; title: Summary and conclusions.