Fundamentals of selling
Subtitle: customers for life
By: Charles M. Futrell
Edition: 7th ed.
Series: The Irwin/McGraw-Hill series in marketing; Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 579
ISBN-13: 9780072398861
Subjects: Selling
Notes: Includes bibliographical references and index.
Table of contents: title: Parte I: Selling as a profession; title: II. Preparation for relationship selling; title: III. The relationship selling process; title: IV. Managing yourself, your career, and others.