Marketing strategy and plans
Subtitle: systematic marketing management
By: David J. Luck, O.C. Ferrell.
Contributors: Ferrell, O. C. 1943-
Publisher: Prentice-Hall
Published: 1985
Place of publication: Englewood Cliffs; London
Language: eng
Number of pages: 591
Subjects: Marketing -- United States.
Notes: Ill on lining papers.

Previous ed., 1979.

Bibliography, p571-577. , Includes index.