Predictable magic
By: Deepa Prahalad, Ravi Sawhney.
Contributors: Sawhney, Ravi, 1956-
Publisher: Wharton School Pub.
Published: 2011
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780137023486
Subjects: Strategic planning; Technological innovations; Competition
Table of contents: title: Setting the stage for success; title: Enable your stakeholders; title: Map the future; title: Personify your consumer; title: Own the opportunity; title: Work the design process; title: Engage emotionally; title: Reward your consumer.