Improving corporate effectiveness
Subtitle: managing the marketing/finance interface
By: by A. Susanna Trebuss.
Contributors: Conference Board in Canada. Research in Marketing Division.
Series: Canadian studies -- no. 52; Canadian studies (Montréal, Québec) -- no. 52.
Publisher: Conference Board in Canada
Published: 1978
Place of publication: Ottawa
Language: eng
Number of pages: 103
Subjects: Corporations -- Finance.; Marketing.; Management.
Notes: "A report from the Research in Marketing Division of the Conference Board in Canada."

Includes bibliographical references.