Marketing and communication for architects
Subtitle: fundamentals, strategies and practice
By: Edgar Haupt and Manuel Kubitza, ed.
Contributors: Haupt, Edgar, 1958-; Kupitza, Manuel, 1966-
Publisher: Birkhäuser-Publishers for Architecture
Published: 2002
Place of publication: Basel; Boston
Language: eng
Number of pages: 125
Subjects: Architectural services marketing.
Work titles: Marketing und Kommunikation für Architekten. English
Notes: Translation of: Marketing und Kommunikation für Architekten.

Includes bibliographical references (p. 105) and index.
Table of contents: value: Success can be planned : steering the unsteerable / Edgar Haupt and Manuel Kubitza; value: Strategic alliances : the marketing campaign Double-leafed wall : building with bricks / Jens Kallfelz; value: The architectural enterprise - off to a fresh start at KSP Engel und Zimmermann : a talk with Andreas Grosz; value: form follows fiction or The authentic bluff / Manuel Kubitza; value: Lord of the images / Edgar Haupt and Markus Junker; value: The Killer image / Markus Junker; value: Success means being understood / Edgar Haupt; value: Strategic image management / Jan Esche; value: Architecture as event / Edgar Haupt; value: Strategy of encounter : plan - Forum of Contemporary Architecture in Cologne / Kay von Keitz and Sabine Voggenreiter; value: The freedom of [advertising] rules / Edgar Haupt; value: Marketing architecture in the UK / Peter Murray.