Marketing in an audiology practice
By: Brian Taylor, AuD
Publisher: Plural Publishing Inc.
Published: 2015
Place of publication: San Diego, CA
Language: eng
Number of pages: 371
ISBN-13: 9781597565691
Copyright date: 2015
Subjects: Audiology; Marketing of Health Services; Methods; Medical Practice Management; Economics
Notes: Includes bibliographical references and index.
Table of contents: title: Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor; title: Using marketing to shape people's attitudes to hearing care / Curtis Alcock; title: A practical guide to a marketing strategy & plan / Karen Ann Jacobs; title: Marketing in a modern practice : a real world perspective / Geoffrey Cooling; title: Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe; title: Social media and digital marketing / Brian Taylor; title: Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.