Marketing et services
Subtitle: du transactionnel au relationnel
By: Jean-Claude Dufour, Stéphane Maisonnas.
Contributors: Maisonnas, Stéphane, 1971-
Publisher: Presses de l'Université Laval
Published: 1997
Place of publication: [Sainte-Foy, Québec]
Language: eng
Number of pages: 579
Subjects: Service industries -- Marketing.; Marketing -- Management.; Market surveys.; Customer relations.; Service industries -- Quality control.
Notes: Includes bibliographical references.