Basic marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr. ; E. Jerome McCarthy.
Contributors: McCarthy, Edmund Jerome.
Edition: 13. ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1999
Place of publication: Boston, Mass. [u.a.]
ISBN-13: 9780256209822