Is your advertising working?
Subtitle: a guide to evaluating campaign performance
By: by Colin McDonald.
Contributors: McDonald, Colin, 1932-
Edition: [Rev. ed.]
Series: Admap monograph -- no. 9
Publisher: World Advertising Research Center; WARC
Published: 2003
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 77
Notes: Cover title: Is your advertising working? : a guide to evaluating campaign effectiveness.

First published as 'Monitoring advertising performance' in 1997. This revised edition published 2003.

Bibliography: leaves 66-75.