The nature of service marketing
By: Christian Grönroos.
Series: Meddelanden från Svenska handelshögskolan ; 11; Meddelanden från Svenska handelshögskolan ;; 11.
Publisher: Swedish School of Economics and Business Administration
Published: 1978
Place of publication: Helsingfors
Language: eng
Number of pages: 12
Subjects: Service industries -- Marketing.
Notes: Includes bibliographical references.