The mobile marketing handbook
Subtitle: a step-by-step guide to creating dynamic mobile marketing campaigns
By: Kim Dushinski.
Publisher: CyberAge Books/Information Today
Published: 2009
Place of publication: Medford, N.J
Language: eng
Number of pages: 218
ISBN-13: 9780910965828
Subjects: Telemarketing; Cellular telephones
Notes: Includes index.
Table of contents: title: The basics and the big picture; title: Five steps to creating a dynamic mobile marketing campaign; title: Legal issues and implications of mobile marketing; title: Launching your campaign; title: Marketing your mobile campaign; title: Tracking your results; title: Voice; title: Text message campaigns; title: Creating a mobile web presence; title: Mobile web promotion strategies; title: Social networking and mobile campaigns; title: Proximity marketing; title: More mobile methods; title: Afterword: Moving ahead in mobile.