Creative Thinking and Brainstorming
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 144
ISBN-13: 9781315259000
Subjects: Creative ability in business; Industrial management; Brainstorming; Créativité dans les affaires; Gestion d'entreprise; Remue-méninges
Description: "Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world's foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents."--Provided by publisher.
Table of contents: title: Chapter 1 Creative thinking; title: chapter 2 What is brainstorming?; title: chapter 3 Successful brainstorming; title: chapter 4 Evaluation; title: chapter 5 Introducing brainstorming; title: chapter 6 For instances; title: chapter 7 Related techniques.