Freud on Madison Avenue
Subtitle: motivation research and subliminal advertising in America
By: Lawrence R. Samuel.
Publisher: University of Pennsylvania Press
Published: 2010
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780812242515
Subjects: Motivation research (Marketing) -- United States -- History; Subliminal advertising -- United States -- History; Advertising -- United States -- Psychological aspects -- History; Consumer behavior -- United States -- History
Notes: Includes bibliographical references and index.
Table of contents: title: The psychology of everyday living; title: The sophisticated sell; title: The secret pitch; title: The fertile moment; title: The psychology of the world of objects.