Congressional elections
Subtitle: campaigning at home and in Washington
By: Paul S. Herrnson
Edition: 6th ed.
Publisher: CQ Press
Published: 2011
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 362
ISBN-13: 9780872899650
Subjects: United States; United States. Congress; Political campaigns; Campaign management; Elections
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Introduction; title: The strategic context; title: Candidates and nominations; title: The anatomy of a campaign; title: The parties campaign; title: The interests campaign; title: The campaign for resources; title: Campaign strategy; title: Campaign communications; title: Candidates, campaigns, and electoral success; title: Elections and governance; title: Campaign reform.