Mai diao lan xiang
By: Huohuade Mosikeweici, yalikesi Gefuman zhu ; Liu Baocheng yi
Contributors: Liu, Baocheng
Edition: Di 1 ban
Series: Wodun shang xue yuan tu shu; Wodun shang xue yuan tu shu
Published: 2009
Language: chi
Number of pages: 232
ISBN-13: 9787300109084
Subjects: Marketing
Work titles: Selling blue elephants
Notes: Translation of: Selling blue elephants / Howard Moskowitz, Alex Gofman. Wharton School Publishing, c2007.

Includes bibliographical references.