Struktur und Ensatz eines diagnostischen Instrumentariums zur Aufdeckung von Marketingdefiziten
Subtitle: DIAM
By: Ingolf Braun.
Series: Hochschulschriften zur Betriebswirtschaftslehre ;; Bd. 92
Publisher: VVF
Published: 1991
Place of publication: München
Language: ger
Number of pages: 261
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographical references (p. 236-259) and index.
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1991.