Marketing theory for practitioners
By: edited by Olukunle Iyanda
Series: NIM management series
Publisher: Published for Nigerian Institute of Management by Heinemann Educational Books (Nigeria)
Published: 1990
Place of publication: Ibadan
Language: eng
Number of pages: 291
Subjects: Marketing; Marketing research
Other titles: Marketing theory for practitioners :
Notes: Includes bibliographical references (p. [264]-282) and index.