Potato chip economics
Subtitle: everything you need to know about business clearly and concisely explained
By: Philip Theibert and Elizabeth Theibert
Contributors: Theibert, Elizabeth
Publisher: John Hunt Publishing
Published: 2013
Place of publication: Lanham
Language: eng
Number of pages: 346
ISBN-13: 9781782790334; 9781782790341
Subjects: Economic policy; Input-output analysis; Business enterprises; Strategic planning; Decision making; Success in business
Description: A complete college course in ""Real World Business"" in under two hours ... A must read for anyone who wants to look intelligent in a job interview.
Table of contents: title: Cover; Title Page; Copyright; Contents; Dedication; Introduction; Lesson One: The World of Chips; title: Buying raw materials; Chapter 1. The Real World of Raw Materials or "You can't cook a thought."; Chapter 2. Understand the complexity of production: Why you need to know science; Chapter 3. Seasoning; title: and so MUCH more; Chapter 4. Packaging; Chapter 5. Transportation: Just throw it in the truck. Hmm; title: bad idea; Chapter 6. Marketing Concepts: You Do It So Well; Lesson Two: We're from the government and we're here to help you; Chapter 7. Logic Flies Out of The Window.; title: Chapter 8. Unintended Consequences are ExpensiveChapter 9. Flexibilty Saves the Day; Chapter 10. Ethanol Realities; Chapter 11. What is Lobbying and Why Do I Need to Know About It?; Lesson Three: Some Basic Economics and Administrative Stuff You Need To Know; Chapter 12. Thinking like an accountant; Lesson Four: Neat Financial Terms; Chapter 13. It's More than a Bag of Chips. It's Stocks and Bonds and Capital Expenditures and Inelastic and Demand and Other Neat Financial Terms. Plus LIBOR!!!; Chapter 14. Terms Necessary to Understanding the World of Economics; Chapter 15. Multiplier Effect.; title: Lesson Five: Balance Sheets, Income Statements, Cash Flow; title: Oh My!Chapter 16. The Balance Sheet Explained; Chapter 17. The Income Statement; Chapter 18. The Statement of Cash Flows; Lesson Six: Company Cultures; title: Or why Golden Flake takes care of its employees; Chapter 19. Creating a Positive Company Culture; Lesson Seven: How to succeed in business; Chapter 20. How To Get Promoted; Chapter 21. The Players.