Launch It!
Subtitle: How to Turn Good Ideas Into Great Products That Sell
Publisher: Collins
Published: September 5, 2006
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780060819255
Subjects: Product Management; Management - General; Business & Economics; Business / Economics / Finance; Business/Economics; Small Business - General; Marketing - Product Management; Entrepreneurship; Business & Economics / Entrepreneurship; Consumer Behavior - General
First sentence: You have this idea for a new product, and you think it's a good one.