Shanghai jin dai guang gao ye dang an shi liao
By: Shanghai Shi dang an guan bian
Edition: Di 1 ban
Series: Shanghai dang an shi liao cong bian; Shanghai dang an shi liao cong bian
Publisher: Shanghai ci shu chu ban she
Published: 2012
Place of publication: Shanghai Shi
Language: chi
Number of pages: 355
ISBN-13: 9787532637782
Subjects: Advertising; History
Other titles: Shanghaijindaiguanggaoyedanganshiliao
Description: 本书收录了1908-1956年约50年间上海租界,华界,国民政府时期以及建国初期上海广告事业发展的相关资料.上海开埠后,逐渐成为一座国际化的大都市,其中西文化冲突融合的特点在广告业里也有所体现.在上海,旧有的招牌,匾额等形式的广告林立.