Brand Child
Subtitle: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands
Edition: Revised ed. edition
Publisher: Kogan Page
Published: November 1, 2004
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780749442842
Subjects: Sales & marketing; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Marketing research; Marketing - Research; Child consumers; Advertising & Promotion; Consumer Behavior - General; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / Research; Business & Economics/Advertising & Promotion; Business & Economics/Consumer Behavior - General; Advertising and children
First sentence: When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation.