Marketing, communicating with the consumer
By: D'Arcy Masius Benton & Bowles ; with a foreword by Peter Walker.
Contributors: CBI Initiative 1992.; D'Arcy Masius Benton & Bowles.
Publisher: Mercury Books, in association with CBI Initiative 1992
Published: 1989
Place of publication: London
Language: eng
Number of pages: 198
Subjects: Marketing -- European Economic Community countries.; Communication in marketing -- European Economic Community countries.
Notes: Includes bibliographical references.