Management of a sales force.
Contributors: Stanton, William J.; Rich, Gregory A.
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 564
Subjects: Sales management.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999.