The affective structure of consumer situations
By: Gordon Greenley & Gordon Foxall.
Contributors: Foxall, Gordon R.; Aston University. Aston Business School.
Series: Research papers / Aston Business School, Aston University -- no.9801; Research paper series (Aston Univerisity, Aston Business School) -- no.9801.
Publisher: Aston Business School, Aston University
Published: 1998
Place of publication: Birmingham
Language: eng