International business
Subtitle: the challenges of globalization
By: John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
Contributors: Wild, Kenneth L.; Han, Jerry C. Y.
Edition: 4th ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 506
Subjects: International business enterprises -- Management.; International trade.
Notes: Includes bibliographical references (p. 459-466) and indexes.
Table of contents: title: About the authors; title: Global business environment; title: Globalization; title: National business environments; title: Cross-cultural business; title: Politics, law, and business ethics; title: Economic systems and development; title: International trade and investment; title: International trade; title: Business-government trade relations; title: Foreign direct investment; title: Regional economic integration; title: The international financial system; title: International financial markets; title: International monetary system; title: International business management; title: International strategy and organization; title: Analyzing international opportunities; title: Selecting and managing entry modes; title: Developing and marketing products; title: Managing international operations; title: Hiring and managing employees .