Industrial marketing management
Subtitle: text and cases
By: Robert W. Haas.
Edition: 4th ed.
Series: Kent series in marketing
Publisher: PWS-KENT Pub. Co.
Published: 1989
Place of publication: Boston, Mass
Language: eng
Number of pages: 655
Subjects: Industrial marketing -- Management.; Industrial marketing -- Management -- Case studies.
Notes: Includes bibliographies and indexes.