Dynamique du marché et comportement d'achat
By: par Michel Colard.
Series: Publications de la Faculté des sciences économiques, sociales et politiques de l'Université catholique de Louvain ; nouv. sér., no 120
Publisher: Center for Socio-economic Studies in Advertising and Marketing, Institut d'administration et de gestion
Published: 1975
Place of publication: Leuven
Language: fre
Number of pages: 169
Subjects: Consumers' preferences -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.; Brand name products -- Mathematical models.
Notes: Includes bibliographical references.
Originally presented as the author's thesis, Université catholique de Louvain.