Creating player appeal
Subtitle: management of technological innovation and changing pattern of industrial leadership in the U.S. gaming machine manufacturing industry, 1965-2005
By: Mirko Ernkvist
Series: Gothenburg studies in economic history -- 2
Publisher: University of Gothenburg, School of Business, Economic and Law
Published: 2009
Place of publication: Gothenburg
Language: eng
Number of pages: 317
ISBN-13: 9789186217013
Subjects: International Game Technology (Firm); History; Equipment and supplies; Gambling; Technological innovations; Bally Manufacturing Corporation
Notes: Originally presented as the author's thesis (doctoral)--University of Gothenburg,  2008.

Includes bibliographical references (pages 287-317).

Also available online.