Marketing the public sector
Subtitle: promoting the causes of public and nonprofit agencies
By: Seymour H. Fine.
Publisher: Transaction Publishers
Published: 1992
Place of publication: New Brunswick, U.S.A
Language: eng
Number of pages: 360
Subjects: Social marketing.; Nonprofit organizations -- Marketing.; Advertising, Public service.
Notes: Includes bibliographical references (p. 339-352) and indexes.
Originally published: Social marketing. Boston : Allyn and Bacon, c1990.