How to buy radio time
By: by Lewis H. Avery ... in collaboration with Walter Johnson ... and the Advisory committee of time buyers ...
Contributors: Johnson, Walter Carl, 1904- joint author.; Advisory Committee of Time Buyers.; Retail Promotion Committee for the Broadcasting Industry.; National Association of Broadcasters, Washington, D.C.
Publisher: National Association of Broadcasters
Published: 1943
Place of publication: [Washington]
Language: eng
Number of pages: 38
Subjects: Radio advertising.; Radio broadcasting.
Notes: "Number 2 of a series of five booklets on retailing and broadcasting. [Prepared under the general supervision of the] Retail promotion committee for the broadcasting industry."
"To supplement the report of a study 'Air force and the retailer' conducted by Sheldon R. Coons for the Retail promotion committee.