To identify the attitudes and opinions men and women have towards the advertisments in men and women's lifestyle magazines and to establish the advertisments similarities and differences perceived by either gender.
Contributors: Blackburn, Chris.; Oxford Brookes University. Business School.
Publisher: Oxford Brookes University
Published: 2004
Place of publication: Oxford
Language: eng
Notes: Thesis (B.A.) - Oxford Brookes University, Oxford, 2004.