Handbook of marketing
By: edited by Barton Weitz and Robin Wensley.
Contributors: Weitz, Barton A.; Wensley, Robin, 1944-
Publisher: SAGE
Published: 2002
Place of publication: London; Thousand Oaks
Language: eng
Number of pages: 582
Subjects: Marketing.
Description: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Notes: Includes bibliographical references and index.