Sway
Subtitle: the irresistible pull of irrational behavior
By: Ori Brafman and Rom Brafman.
Contributors: Brafman, Rom.
Edition: 1st ed.
Publisher: Doubleday
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 206
ISBN-13: 9780385524384
Subjects: Rationalism -- Psychological aspects.; Irrationalism (Philosophy); Stupidity.; Errors.; Conduct of life.; Success.
Description: A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
Notes: Includes bibliographical references and index.
Table of contents: title: Anatomy of an accident; title: The swamp of commitment; title: The Hobbit and the missing link; title: Michael Jordan and the first-date interview; title: The bipolar epidemic and the chameleon effect; title: In France, the sun revolves around the earth; title: Compensation and cocaine; title: Dissenting justice.