Varied consumer behavior
Subtitle: some theories and measurement methods
By: by Edgar A. Pessemier.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 742; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 742.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1980
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 34
Subjects: Consumer behavior -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.
Notes: Bibliography: p. [35]-[36]
"September 1980."