A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 8th ed.
Series: The Irwin/McGraw-Hill series in marketing; Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 318
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.