Marketing
Subtitle: an introduction
By: Philip Kotler, Gary Armstrong.
Contributors: Armstrong, Gary.
Edition: 4th ed.
Publisher: Prentice Hall
Published: 1997
Place of publication: Upper Saddle River, N.J
Language: eng
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.
"Instructor's free copy"--Cover.
Map of the world in 1997 on endpapers.