AIDS and business
By: Saskia Faulk and Jean-Claude Usunier.
Contributors: Usunier, Jean-Claude.
Series: Routledge advances in management and business studies -- 41
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 331
ISBN-13: 9780415454636
Subjects: AIDS (Disease) -- Economic aspects; Acquired Immunodeficiency Syndrome -- economics; HIV Infections -- economics; Developing Countries -- economics; HIV Infections -- prevention & control; Organizational Case Studies; Public Health -- economics
Notes: Includes bibliographical references and index.
Table of contents: title: A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS; title: Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil; title: Mexicom designs a national public health HIV/AIDS campaign; title: Ross IVD : global marketing issues for HIV testing products and services; title: Protectom : selling condoms, a complex business; title: Global pricing and ethics of marketing HIV/AIDS drugs; title: Realsource India : HIV/AIDS in the back office to the world; title: Winthai : initiating HIV/AIDS company action in a reborn epidemic; title: Woolworths South Africa; title: Designing a company HIV/AIDS program.