Culture and Positioning as a Determinant of Strategy
Subtitle: Personlity and the Business Organization
Publisher: Palgrave Macmillan
Published: June 12, 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781403917515
Subjects: Business strategy; Workplace Culture; General; Communication in marketing; Business & Economics; Business / Economics / Finance; Organizational Behavior; Business/Economics; Marketing - General; Management; Business & Economics / Management; Corporate culture; Customer relations; Marketing