International Marketing Strategy
Subtitle: Analysis, Development and Implementation
Edition: 2nd edition
Publisher: Intl Thomson Business Press
Published: April 22, 1999
Language: eng
Format: Paperback
Number of pages: 592
ISBN-13: 9781861524720
Subjects: Business strategy; International business; Sales & marketing; International - Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Exports & Imports