Managing retail cooperation with manufacturer-sponsored promotions
Subtitle: an empirical examination
By: Jan B. Heide, John P. Murry, Jr
Contributors: Murry, John P., 1957-
Series: Report -- no. 97-109; Report (Marketing Science Institute) -- no. 97-109
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Advertising, Point-of-sale; Sales promotion; Retail trade
Notes: "Working paper."

"May 1997."

Includes bibliographical references (p. 27-31)