Fit for the global future?
Subtitle: new approaches in marketing, advertising and market research in response to a changing business environment : Lisbon (Portugal) July 1997.
Contributors: Fellowes-Rödl, Deborah.; ARF.; JMA.; ESOMAR/ARF/JMA (Conference) (1997 : Lisbon, Portugal)
Series: Esomar publication series -- Vol 215
Publisher: ESOMAR
Published: 1997
Place of publication: Amsterdam
Language: eng