The citizen audience
Subtitle: crowds, publics, and individuals
By: Richard Butsch
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 186
ISBN-13: 9780415977890; 9780415942584
Subjects: Mass media -- United States -- Audiences
Description: Argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. [publisher web site].
Notes: Includes bibliographical references and index
Table of contents: title: Introduction: The politics of audiences in America; title: Theater audiences, crowds, and publics; title: From crowds to masses : movies, radio, and advertising; title: From cultivated individual to public citizen; title: Broadcast publics; title: Mass media, mass man; title: Media effects and passive audiences; title: Boob tube, fans, and addicts : pathological audiences; title: Epilogue