Analyzing the cultural diversity of consumers in the global marketplace
By: Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, editors
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 403
ISBN-13: 9781466682627; 9781466682634
Subjects: Marketing; Cross-cultural studies; Consumer behavior; Cross-cultural  studies; Consumers
Description: "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--
Notes: Includes bibliographical references (pages 346-393) and index.