Improving inner-city marketing.
By: Edited by Alan R. Andreasen.
Contributors: Andreasen, Alan R., 1934- ed.; American Marketing Association.
Publisher: American Marketing Association
Published: 1972
Place of publication: Chicago
Language: eng
Number of pages: 278
Subjects: Marketing -- United States -- Congresses.; Small business -- Congresses.; Consumers -- United States -- Congresses.
Notes: Bibliography: p. 263-273.
Revision of papers prepared for a conference sponsored by American Marketing Association and held at Buffalo, June 1970.