The education of an art director
By: edited by Steven Heller and Véronique Vienne.
Contributors: Heller, Steven.; Vienne, Véronique.
Publisher: Allworth Press
Published: 2006
Place of publication: New York, NY
Language: eng
Subjects: Commercial art -- Study and teaching.; Art direction -- Vocational guidance.
Notes: Includes index.
Table of contents: title: On the phenomenon known as art direction : a conversation between Steven Heller and Véronique Vienne; title: Made not born : becoming an art director / Steven Heller; title: Editorializing : directing others to see what you see / Véronique Vienne; title: Art direction with materials at hand : studies in word and image / Heather Corcoran and D. B. Dowd; title: The ten rules of design : eyetracking guidelines / Roger Black; title: Coming of age : from Ms. to Martha / Lauren Monchik; title: A girl for the job : the most unlikely sports chick / Nancy Cohen; title: Of men and monks : the art of storytelling / Sunita Khosla; title: I would have fired me : bad typography at Inter/view magazine / Steven Heller; title: On the film set : making it happen for the camera : a conversation with Lilly Kilvert; title: The idea factory : an assembly line for creativity : a conversation with Alex Bogusky; title: The curator as art director : designing a conceptual exhibition / Laetitia Wolff; title: Visual DNA : the global and local image of Kiehl's : a conversation with Victoria Maddocks; title: Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi; title: A neat job : a media agnostic in a branded world : a conversation with Brian Collins; title: Make it big; title: and fill 140 uninterrupted pages / Rhonda Rubinstein; title: Editorial director par excellence, Alexander Liberman / Véronique Vienne; title: Creating content : giving design a "voice" : a conversation with Drew Hodges and Gail Anderson; title: Design vs. art direction : a question of character more than training : a conversation with Dimitri Jeurissen; title: Less is more : art directing a magazine about design : a conversation with Emily Potts and Michael Ulrich; title: The philosophical approach : turning no into yes : a conversation with Ken Carbone; title: The editor's choice : designer or art director? : a conversation with Robert Priest and Peggy Northrop; title: What matters : a brain full of visual images : a conversation with Vince Frost; title: Reality check : managing an art department / Ina Salz; title: Publishing headaches : getting everyone onboard (including authors' wives) : a conversation with John Gall; title: The grind and the grid : nothing left to chance : a conversation with Stéphane Bréabout; title: Art directing illustration : how to astonish me / Steven Heller; title: The photo shoot : how to set the stage / Phyllis Cox; title: Common vision : the role of the picture editor : a conversation with Elisabeth Biondi; title: How to talk to an illustrator : tips from two pros / Vicki Morgan and Gail Gaynin; title: The ideal client : letting others do their job : a conversation with Louise Fili and Chip Fleisher; title: How to be hip : surviving a fashion shoot : Scott Hawley; title: Aesthetics as content : the curse of the D word / Steven Heller; title: Sense and sensibility : art directing a "vibe" / Véronique Vienne; title: The signature style : pros and cons / Steven Heller; title: How to be your own client : all art, no commerce : a conversation with Benjamin Savignac; title: Judging excellence : an unscientific affair / Véronique Vienne; title: Art directing editors : four brief scenarios / Steven Heller; title: Peacekeeping tips : "keep them in the loop," "don't be vague," and more / Sharon Okamoto; title: Cover garbage : who's to blame? / Steven Heller; title: The editor as visual freak : a paper manifesto : a conversation with Kim Hastreiter and Peter Buchanan-Smith; title: The woman who was Elle, Hélène Gordon-Lazareff / Véronique Vienne; title: Art Paul : branding Hugh Hefner's Playboy / Steven Heller; title: Mind over emotions : Martha Stewart Living's secret codes / Véronique Vienne; title: New York in the fifties : when Madison Avenue was Montparnasse / Steven Heller; title: A good question : does experience still matter? : a conversation with Bob Ciano; title: It's a wonderful life : the art of being Frank Zachary / Steven Heller.