DAM survival guide
Subtitle: things to know (and avoid) when designing, promoting and maintaining the perfect digital asset management initiative
By: by David Diamond
Publisher: CreateSpace Edition
Published: 2012
Place of publication: Seattle?]
Language: eng
Number of pages: 184
ISBN-13: 9781478287667
Copyright date: 2012
Subjects: Broadcast data systems; Management; Digital communications; Digital media
Other titles: Digital assest management initiative planning; DAM survival guide :
Notes: "November 2012."
Table of contents: title: How this book can help you; title: Let's talk terminology; title: The anatomy of DAM; title: Why you might not even need DAM; title: DAM initiative planning; title: Staffing considerations; title: The file formats you use; title: Asset processing; title: Assset publishing and distribution; title: Software considerations; title: Vendor considerations; title: Purchase process; title: User psychology management; title: Educational resources; title: DAM preflight checklist.