How to get started in export
By: John Westwood
Edition: 1st ed.
Publisher: Kogan Page
Published: 2012
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749463717; 9780749463724
Subjects: Marketing; Exports; Planning; Handbooks, manuals
Table of contents: title: Introduction; title: Why should companies export?; title: How to get started; title: Researching overseas markets; title: Export strategies and export plans; title: Market entry strategies; title: Working through sales agents and distributors; title: Sales promotion; title: Selling goods online; title: Quoting for international business; title: Moving your goods; title: Managing the risks.