Formulation, implementation, and control of competitive strategy
By: John A. Pearce II, Richard B. Robinson, Jr
Contributors: Robinson, Richard B. (Richard Braden), 1947-
Edition: 7th ed.
Publisher: Irwin/McGraw-Hill
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 480
ISBN-13: 9780072333237
Subjects: Case studies; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: I.; title: Overview of Strategic Management. -- 1.; title: Strategic Management -- -- II.; title: Strategy Formulation. -- 2.; title: Defining the Company's Mission and Social Responsibility. -- 3.; title: The External Environment. -- 4.; title: The Global Environment: Strategic Considerations for Multinational Firms. -- 5.; title: Environmental Forecasting. -- 6.; title: Internal Analysis. -- 7.; title: Formulating Long-Term Objectives and Grand Strategies. -- 8.; title: Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. -- 9.; title: Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value -- -- III.; title: Strategy Implementation. -- 10.; title: Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment. -- 11.; title: Implementing Strategy through Restructuring and Reengineering the Company's Structure, Leadership, and Culture. -- 12.; title: Strategic Control and Continuous Improvement.