The challenger sale
Subtitle: taking control of the customer conversation
By: Matthew Dixon and Brent Adamson
Contributors: Adamson, Brent
Publisher: Portfolio/Penguin
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 221
ISBN-13: 9781591844358
Subjects: Sales management; Selling; Customer relations
Notes: Includes index.
Table of contents: title: The evolving journey of solution selling; title: The challenger selling model; title: Teach me something I don't know; title: The teaching coversation; title: Tailoring for resonance; title: Taking control of the sale; title: The manager and the challenger selling model; title: Implementation lessons from the early adopters.