An information processing approach to context effects on recall and recognition of magazine advertisements
By: by Eric S. Zackula.
Published: 1994
Language: eng
Number of pages: 93
Subjects: Advertising, Magazine.; Advertising.
Notes: Computer-produced typeface.

Thesis (M.A.)--Washington State University, 1994.

Includes bibliographical references (leaves 48-51).

WSU:"Edward R. Murrow School of Communication."