Strategic Global Marketing
Subtitle: Issues and Trends
Publisher: International Business Press
Published: April 2003
Language: eng
Format: Hardcover
Number of pages: 233
ISBN-13: 9780789020161
Subjects: Business & Management; Marketing - General; Export marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; International - General
First sentence: SUMMARY. Multi-attribute models are popular aids in developing marketing strategies to enhance customer value.