Financial services marketing
Subtitle: an international guide to principles and practice
By: Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler]
Contributors: Waite, Nigel
Edition: 1st ed.
Publisher: Butterworth-Heinemann
Published: 2006
Place of publication: Amsterdam; Boston; London
Language: eng
Number of pages: 400
Subjects: Financial services industry; Marketing
Notes: Includes bibliographical references (p. [381]-389) and index.