Public relations
Subtitle: a primer for business executives
By: Donald Grunewald, Giri Dua, and Robert J. Petrausch
Contributors: Dua, Giri; Petrausch, Robert J.
Publisher: iUniverse
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 128
ISBN-13: 9781440101670; 9781440101656
Subjects: Public relations; Handbooks, manuals
Notes: Includes index.
Table of contents: title: Development of public relations; title: Basic concepts of public relations; title: Public relations and research; title: The costs of public relations; title: Presentation of a news release; title: Media relations; title: Organizing public relations events; title: Corporate financial public relations; title: Community service; title: Public relations in a crisis situation; title: Internal communication; title: Corporate image; title: Digital age of public relations.