Scenario thinking
Subtitle: practical approaches to the future
By: George Wright, George Cairns
Contributors: Cairns, George
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: Houndmills, Basingstoke, Hampshire, UK; New York, NY
Language: eng
Number of pages: 176
ISBN-13: 9780230271562
Subjects: Organizational change; Business planning; Decision making; Strategic planning
Description: "Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application"--
Notes: Includes bibliographical references (p. 168-172) and index.