Powered by storytelling
Subtitle: excavate, craft, and present stories to transform business communication
By: Murray Nossel, PhD
Published: 2018
Language: eng
Number of pages: 222
ISBN-13: 9781260011906
Subjects: Business communication; Communication in management; Storytelling
Description: "What's your story? It's a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn't changed. We communicate most effectively through our personal stories--and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business."--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Why story? Why now?; title: Identify obstacles to listening; title: Release obstacles to listening; title: Remember your heritage; title: Tell "what happened"; title: Find your ending; title: Connect with your audience; title: Epilogue.