The Yahoo! Style Guide
Subtitle: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Publisher: St. Martin's Griffin
Published: 2010
Language: eng
Format: Paperback
ISBN-13: 9780312569846
Copyright date: 2010
Table of contents: title: Preface
pagenum: xi; title: Introduction
pagenum: xiii; title: Write for an Online Audience
label: Section I; label: Chapter 1
pagenum: 3
title: Write for the Web; label: Chapter 2
pagenum: 17
title: Identify Your Audience; label: Chapter 3
pagenum: 27
title: Define Your Voice; label: Chapter 4
pagenum: 49
title: Construct Clear, Compelling Copy; title: Speak to Your Entire Audience
label: Section II; label: Chapter 5
pagenum: 75
title: Be Inclusive, Write for the World; label: Chapter 6
pagenum: 103
title: Make Your Site Accessible for Everyone; title: Write UI Text, Email, and Mobile-Friendly Content
label: Section III; title: Write Clear User-Interface Text
label: Chapter 7; label: Chapter 8
pagenum: 159
title: Write Engaging Email and Newsletters; label: Chapter 9
pagenum: 189
title: Streamline Text for Mobile Devices; title: Manage the Mechanics
label: Section IV; label: Chapter 10
pagenum: 197
title: Punctuate Proficiently; label: Chapter 11
pagenum: 233
title: Abbreviate, Capitalize, and Treat Titles Consistently; label: Chapter 12
pagenum: 261
title: Apply a Consistent Style for Numbers; title: Clean Up Your Copy
label: Section V; label: Chapter 13
pagenum: 287
title: Shorten and Strengthen Sentences; label: Chapter 14
pagenum: 317 |
title: Avoid Common Pitfalls in Word Choice, Grammar, and Spelling; label: Chapter 15
pagenum: 353
title: Proofread and Test Before You Publish; title: Resources
label: Section VI; label: Chapter 16
pagenum: 371
title: Get Familiar with Basic Webpage Coding; label: Chapter 17
pagenum: 393
title: Optimize Your Site for Search Engines; label: Chapter 18
pagenum: 419
title: Understand the Basics of U.S. Law for Online Content; label: Chapter 19
pagenum: 431
title: Keep a Word List; title: Exercise Answer Keys
pagenum: 479; title: Acknowledgments
pagenum: 491; title: Notes
pagenum: 493; title: Selected Bibliography
pagenum: 497; title: Index
pagenum: 499