Winning in Asia, Japanese style
Subtitle: market and nonmarket strategies for success
By: edited by Vinod K. Aggarwal and Shujiro Urata.
Contributors: Aggarwal, Vinod K.; Urata, Shujiro, 1950-.
Edition: 1st ed.
Publisher: Palgrave MacMillan
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 282
Subjects: Marketing -- Japan.; Marketing -- Japan -- Case studies.; Marketing -- Asia -- Case studies.; Investments, Japanese -- Asia.; Investments, Foreign -- Asia.; Japan -- Foreign economic relations -- Asia.; Asia -- Foreign economic relations -- Japan.
Genres: Case studies.
Notes: Includes bibliographical references and index.