The ultimate guide to facebook advertising
By: by Perry Marshall and Thomas Meloche
Contributors: Meloche, Tom
Publisher: Jere L. Calmes
Published: 2011
Place of publication: Irvine, Calif
Language: eng
Subjects: Internet advertising; Facebook (Electronic resource)
Table of contents: title: Tired of social marketing?; title: Facebook's move to rule the world; title: Is Facebook for me?; title: A few fundamentals; title: Ten minutes to your first ad; title: Batten down the hatches; title: Selling on the front porch; title: Targeting; title: That quirky little image is everything; title: Nobody ever regretted mastering this $10,000 per hour skill; title: The well-paid Facebook anthropologist; title: We who are about to die salute you; title: CPM biding strategies that get you even more clicks for less money.