The Southwest Airlines Way 
Subtitle: Using the Power of Relationships to Achieve High Performance
Publisher: McGraw-Hill
Published: December 19, 2002
Language: eng
Number of pages: 320
ISBN-13: 9780071396837
First sentence: SOUTHWEST AIRLINES HAS been profitable every year for 31 years-an unsurpassed record in the highly turbulent, frequently unprofitable, airline industry.
Description: "The Southwest Airlines Way explores the policies, strategies, and techniques that have led to Southwest's success and explains how these proven methods can be put to work in any organization. It explains how American, Continental, United, and other airlines have tried to imitate Southwest - and why they have failed.

Based on Professor Jody Hoffer Gittell's eight years of field research in the airline industry, this book unveils the secret ingredient - high performance relationships - that has enabled Southwest to sustain a steady 10 to 15 percent rate of growth throughout its 32-year history while turning a profit in every year but its first."--BOOK JACKET.