Marketing
Subtitle: core concepts and applications
By: W. Pride ... [et al.].
Contributors: Pride, William M.
Edition: 2nd Asia-Pacific ed.
Publisher: John Wiley
Published: 2007
Place of publication: Milton, Qld
Language: eng
Number of pages: 558
ISBN-13: 9780470814697
Subjects: Marketing -- Textbooks.
Genres: Textbooks.
Description: Introductory marketing textbook.
Notes: Previous ed.: 2006.

Includes bibliographical references (p. 535-547) and index.