Swiss Graphic Design
Subtitle: The Origins and Growth of an International Style, 1920-1965
Publisher: Yale University Press
Published: April 28, 2006
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780300106763
Subjects: Graphic Design; Art; Art & Art Instruction; Graphic Arts - General; Art / Graphic Arts; Typography; 20. yy; 20th century; Grafik sanatlar; Grafik tasar¸m (Tipografi); Graphic arts; History; Switzerland; Tarih; çIsviðcre
Description: "Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hofmann, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists was admired worldwide for its formal discipline, in which designers organized images and text into geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language."--Book jacket.