Making more effective use of market information
Subtitle: a conference summary
By: by Shanker Krishnan
Contributors: Krishnan, Shanker; Marketing Science Institute
Series: Report -- no. 89-113; Report (Marketing Science Institute) -- no. 89-113
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Marketing research -- Congresses; Marketing -- Management -- Congresses
Notes: "Marketing Science Institute conference, April 12-14, 1989, Phoenix, Arizona."