Transit marketing
Subtitle: a review of the state-of-the-art and a handbook of current practice
By: [Carol A. Walb and William R. Loudon]
Contributors: Loudon, William R.; United States. Urban Mass Transportation Administration. Transit Management Division; Cambridge Systematics; Transportation Systems Center
Series: Report / Transportation Systems Center -- DOT-TSC-UMTA-85-8; Report (Transportation Systems Center) -- DOT-TSC-UMTA-85-8.
Publisher: Urban Mass Transportation Administration, Transit Management Division; Available through NTIS
Published: 1985
Place of publication: Washington, D.C; Springfield, Va
Language: eng
Number of pages: 72
Subjects: Local transit; Marketing; Handbooks, manuals
Notes: Cover title.

Performed by Cambridge Systematics, Inc. under contract to the Transportation Systems Center.

Final report; April 1985.

"UMTA Technical Assistance Program."

"UMTA-MA-06-0049-85-7."

Bibliography: p. 64-65/66.