Managing customer value
Subtitle: creating quality and service that customers can see
By: Bradley T. Gale with Robert Chapman Wood.
Contributors: Wood, Robert Chapman.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 424
Subjects: Quality of products -- Evaluation.; Consumer satisfaction -- Evaluation.; Marketing -- Management.
Notes: Includes bibliographical references (p. 407-416) and indexes.