Political Marketing and Commun (Acamedia Research Monograph)
Publisher: John Libbey & Company
Published: December 1997
Language: eng
Format: Paperback
Number of pages: 300
ISBN-13: 9780861963775
Subjects: Information theory; Media studies; Political campaigning & advertising; Political science & theory; General; Politics / Current Events
Description: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.