Market measurement and analysis
Subtitle: proceedings of the first 0RSA/ TIMS Special Interest Conference, March 26-28, 1979
By: edited by David B. Montgomery and Dick R. Wittink
Contributors: ORSA/TIMS Special Interest Conference on Market Measurement and Analysis (1st : 1979 : Stanford University); Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 573
Subjects: Marketing research