Guerrilla marketing
Subtitle: easy and inexpensive strategies for making big profits from your small business
By: Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
Contributors: Levinson, Jeannie.; Levinson, Amy.
Edition: 4th ed., Completely updated and expanded ed.
Publisher: Houghton Mifflin
Published: 2007
Place of publication: Boston
Language: eng
Number of pages: 368
ISBN-13: 9780618785919
Subjects: Marketing.; Small business -- Management.; Advertising.
Notes: Includes bibliographical references (p. [343]-356) and index.
Table of contents: title: The guerrilla approach; title: What is guerrilla marketing today?; title: The need for guerrilla marketing; title: The sixteen monumental secrets of guerrilla marketing; title: Developing a guerrilla marketing plan; title: Developing truly creative marketing; title: Selecting the most lethal marketing methods; title: Secrets of saving marketing money; title: Research : the starting point of a guerrilla marketing campaign; title: Minimedia marketing; title: Truths about minimedia marketing; title: Maximedia marketing; title: Guerrilla-style maximedia marketing; title: New-media marketing; title: E-media marketing; title: Info-media marketing; title: Human-media marketing; title: Nonmedia marketing; title: The nature of the guerrilla; title: Guerrilla company attributes; title: Guerrilla company attitudes; title: Guerrilla marketing psychology; title: The 200 weapons of guerrilla marketing; title: Acknowledgements; title: Informational arsenal for guerrillas; title: Index.