Everyone's a critic
Subtitle: winning customers in a review-driven world
By: Bill Tancer
Publisher: Portfolio/ Penguin
Published: 2014
Language: eng
Number of pages: 246
ISBN-13: 9781591846383
Subjects: Reviews; Business enterprises; Communication in marketing; Mass media and business; Consumer confidence
Description: "In Everyone's a Critic, Bill Tancer draws on case studies, field research, and never-before-published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you."--Amazon.com
Notes: Includes bibliographical references (pages 233-239) and index.
Table of contents: title: The review revolution : when everything is reviewable; title: Why businesses hate reviews; title: Bad reviews happen; title: Who writes reviews; title: How reviews, even bad ones, are good for you; title: Do this for great reviews; title: Dealing with reviews : after the fact; title: Dealing with reviews preemptively; title: Business among "friends"; title: The future of reviews; title: Acknowledgments; title: Notes; title: Index.