The value of brands
By: produced by Blackbox AG Zurich ; a co-production of the European Broadcasting Union ; RAI Trade ; producer, John Winistoerfer
Contributors: Roling, Trevor J.; Guldenzoph, Julia; Alessi (Firm); Rai Trade (Firm); Blackbox AG; European Broadcasting Union; Films for the Humanities (Firm)
Series: Global business : new ways to improve the bottom line; Global business
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording]
Number of pages: 29
Subjects: Brand name products; International business enterprises; Management; Industrial management
Other titles: Value of brand names
Description: Looks at prominent companies to demonstrate the contribution of brand names in adding appeal to products.
Notes: Narrators: David Roscoe, Trevor J. Roling, Julia Goldenzoph.

DVD.