Stepping up the salesman's effectiveness.
Subtitle: With a paper on Using the sales force for market research.
Series: Marketing series -- no. 79; Marketing series (American Management Association) -- no. 79.
Publisher: American Management Association
Published: 1950
Place of publication: New York
Language: eng
Number of pages: 24
Subjects: Sales personnel.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York City, Mar. 16-17, 1950."