Public policy and marketing thought
Subtitle: proceedings from the ninth Paul D. Converse symposium
By: edited by Alan R. Andreasen, Seymour Sudman.
Contributors: Andreasen, Alan R., 1934-; Sudman, Seymour.
Publisher: American Marketing Association
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 161
Subjects: Marketing -- Congresses.; Marketing -- Social aspects -- Congresses.; Diffusion of innovations -- Congresses.
Notes: Bibliography: p. 145-161.
"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."