Selling
Subtitle: principles and practices
By: Richard H. Buskirk, Bruce D. Buskirk.
Contributors: Buskirk, Bruce D.; Russell, Frederic Arthur, 1886-1973.
Edition: 13th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1992
Place of publication: New York
Language: eng
Subjects: Selling
Notes: Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988.