Principes de marketing
By: Philip Kotler, Gordon H. G. McDougall, Jacques L. Picard.
Contributors: Picard, Jacques L; McDougall, Gordon H. G., 1942-
Publisher: G. Morin
Published: 1985
Place of publication: Chicoutimi
Language: fre
Number of pages: 687
Subjects: Distribution (Commerce)
Notes: Titre original: : Principles of marketing.

Glossaire : pp. 669-678

A+P 5

5