The Rx factor
Subtitle: strategic creativity in pharmaceutical marketing
By: Pavan Choudary.
Publisher: Response Books
Published: 1997
Place of publication: New Delhi; Thousand Oaks, Calif
Language: eng
Number of pages: 150
Subjects: Pharmaceutical industry -- India.; Drugs -- India -- Marketing.; Pharmaceutical policy -- India.
Notes: Includes bibliographical references (p. 141-142) and indexes.