Cracking Eastern Europe
Subtitle: everything marketers must know to sell into the world's newest emerging markets
By: Enderlyn, Dziggel.
Contributors: Dziggel, Oliver C.
Publisher: Probus
Published: 1992
Place of publication: Chicago
Language: eng
Number of pages: 385
ISBN-13: 9781557382542
Subjects: Marketing -- Europe, Eastern -- Handbooks, manuals, etc; Marketing -- Europe, Eastern -- Directories; Europe, Eastern -- Commerce; Europe, Eastern -- Commerce -- Directories
Description: With the tremendous business opportunities available in the Pacific Rim, it truly pays to become an "insider." Only with the most complete knowledge of these countries, their customs and business practices will you be given such profitable status. To seize these opportunities and more, authors Allyn Enderlyn and Oliver C. Dziggel have developed Cracking the Pacific Rim--a comprehensive resource for marketers of all products from every industry. Filled with information on approaching the markets, the investment climate, financing, the capital markets, licensing, patents, trademarks and all the details you'll need to carry out successful business ventures, this authoritative reference details every attractive opportunity available. Cracking the Pacific Rim outlines the common threads and unique features of: Japan, Hong Kong, Korea, the Philippines, Taiwan, Indonesia, Malaysia, Singapore and Thailand. Each country is profiled separately following a topical outline with in-depth coverage of market and socioeconomic demographics; policies to attract business; "hot" business opportunities; finance and politics; key business contacts and resources; and proper business interaction and etiquette. A map, brief history, geographical summary and key points are included for each country. Each chapter concludes with a listing of U.S. government and multilateral resources. And, finally, an exhaustive compendium of useful statistics is also provided.
Notes: Includes bibliographical references and index.
Table of contents: title: Albania; title: Bulgaria; title: Czechoslovakia; title: Germany (East); title: Hungary; title: Poland; title: Romania; title: Yugoslavia.