Foundations of marketing
By: M. Dale Beckman, David L. Kurtz, Louis E. Boone.
Contributors: Kurtz, David L.; Boone, Louis E.
Edition: 2nd Canadian ed. --
Publisher: Holt, Rinehart and Winston of Canada; Holt, Rinehart & Winston
Published: 1982
Place of publication: Toronto
Language: eng
Number of pages: 814
Subjects: Marketing.
Notes: Earlier ed. under: Boone, Louis E., 1941-.

First Canadian ed. published as: Foundations of marketing / Louis E. Boone, David L. Kurtz, M. Dale Beckman.

Includes bibliographical references and indexes.