Consumer behavior and managerial decision making
By: Frank R. Kardes.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 457
Subjects: Consumer behavior.; Decision making.
Notes: Previous ed.; 1999.

Includes bibliographical references (p. 417-439) and indexes.