Principles of marketing in Canada
By: B. E. Mallen, V. H. Kirpalani, R. Savitt.
Contributors: Kirpalani, V. H. 1928- joint author.; Savitt, Ronald, joint author.
Publisher: Prentice-Hall of Canada
Published: 1980
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 372
Subjects: Marketing -- Canada
Notes: Includes bibliographical references and index.