Corporate social responsibility
Subtitle: from principles to profit
By: BBC Learning ; producers, Zoe Welsh, Tracy Mason, Richard Newman
Contributors: British Broadcasting Corporation. Television Service; Films for the Humanities (Firm)
Series: MGT 400 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Number of pages: 51
Subjects: Business ethics; Social responsibility of business; Success in business; Moral and ethical aspects; Organizational behavior
Description: Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees and the community.
Notes: Jenny Seagrove, narrator.

DVD.