Marketing strategy
Subtitle: planning and implementation
By: Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Contributors: Boyd, Harper W.; Larréché, Jean-Claude.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1992
Place of publication: Homewood, IL
Language: eng
Number of pages: 503
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.