Readings in consumer behavior
Subtitle: individuals, groups, and organizations
By: edited by Melanie Wallendorf, Gerald Zaltman.
Contributors: Wallendorf, Melanie.; Zaltman, Gerald.
Series: Theories in marketing series
Publisher: Wiley
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 473
Subjects: Consumers -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographies and index.