Marketing management
Subtitle: a planning approach
By: G. David Hughes.
Series: Addison-Wesley series in marketing
Publisher: Addison-Wesley Pub. Co.
Published: 1978
Place of publication: Reading, Mass
Language: eng
Number of pages: 576
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.; Marketing.
Genres: Case studies.
Notes: Includes bibliographies and index.