Marketing strategy
By: Paul Fifield.
Contributors: Chartered Institute of Marketing.
Edition: 2nd ed.
Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series; CIM professional
Publisher: Butterworth-Heinemann
Published: 1998
Place of publication: Oxford; Boston
Language: eng
Number of pages: 308
Subjects: Marketing
Notes: Includes bibliographical references and index.
"Published in association with the Chartered Institute of Marketing."