Using judgmental modelling to assess the market for a new service
By: Pete Naude and Geoff Lockett, Ian Blackman.
Contributors: Lockett, Alan Geoffrey.; Blackman, Ian.; Manchester Business School.
Series: Working papers / Manchester Business School -- 215
Publisher: Manchester Business School
Published: 1991
Place of publication: Manchester
Language: eng
Number of pages: 34
Subjects: Finance -- Europe.; Marketing -- Europe.
Notes: Bibliography: p.26-28.