Market analysis and forecasting, selling and advertising
Subtitle: a summary of proceedings of a seventh one-day conference of owners and managers of manufacturing and processing plants, held at Dalhousie University on June 15, 1960, in cooperation with the Nova Scotia Dept. of Trade and Industry [and others]
Contributors: Dalhousie University. Bureau of Industrial Relations.
Series: Dalhousie University. Institute of Public Affairs. Current publications,; no. 18; Current publications (Dalhousie University. Institute of Public Affairs) ;; no. 18.
Publisher: Bureau of Industrial Relations, Institute of Public Affairs, Dalhousie University
Published: 1960
Place of publication: Halifax
Language: eng
Number of pages: 35
Subjects: Marketing research.; Sales forecasting.; Advertising.