Combined proceedings
Subtitle: 1971 Spring and Fall conferences.
By: Ed. by Fred C. Allvine.
Contributors: Allvine, Fred Charles, 1936-
Series: Conference proceedings, spring and fall 1971, series no. 33
Published: 1972
Place of publication: [Chicago
Language: eng
Number of pages: 682
Subjects: Marketing -- Congresses.
Other titles: Relevance in marketing.; Marketing in motion.
Notes: "This year's combined Proceedings were prepared for the International Marketing Congress held in San Francisco from April 13-15 and the Educator's Conference held in Minneapolis from August 30-September 7...The theme for the Fall Management Conference [was] Relevance in marketing: problems, research, action.  The theme of the International Marketing Congress was Marketing in motion-where the action is."-Pref.

Bibliographies included.