Consumer behavior
Subtitle: an analytical study of the Saudi family's purchase decisions
By: Khaled Ibn-Abdulrahman Ibn-Ali Al-Jeraisy ; translated by Dr. Mohamed Atif Mogahed Mohamed.
Edition: 1st ed.
Publisher: K. Al-Jeraisy
Published: 2005
Place of publication: Riyadh
Language: eng
Number of pages: 344
Subjects: Consumer behavior -- Saudi Arabia; Marketing -- Saudi Arabia; Families -- Economic aspects -- Saudi Arabia
Notes: Includes bibliographical references (p. 340-342).

English translation from Arabic.