Cross-validating regression models in marketing research
By: by Joel Steckel and Wilfried Vanhonacker.
Contributors: Vanhonacker, Wilfried R.
Series: Working papers / INSEAD -- no.90/42/MKT
Publisher: INSEAD
Published: 1990
Place of publication: Fontainebleau
Language: eng
Number of pages: 32
Subjects: Marketing research -- Econometric models.