The Olympic Games effect
Subtitle: how sports marketing builds strong brands
By: John A. Davis
Edition: 2nd ed.
Publisher: John Wiley & Sons
Published: 2012
Place of publication: Singapore
Language: eng
Number of pages: 398
ISBN-13: 9781118171684
Subjects: Branding (Marketing); Marketing; Economic aspects; Olympics; Sports
Notes: Previous ed.: 2008.

"Revised and updated for London 2012"--Cover.

Includes bibliographical references and index.