Find your next
Subtitle: using the business genome approach to find your company's next competitive edge
By: by Andrea Kates
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 226
ISBN-13: 9780071778527
Subjects: Diffusion of innovations; Strategic alliances (Business); New products; Strategic planning
Description: What can an oil company (Pennzoil) learn from a great place for hanging out (Starbucks) to create a new customer experience (Jiffy Lube)? Find Your Next offers a groundbreaking method for developing a powerful long-term corporate strategybased on the Business Genome approach.
Notes: Includes bibliographical references and index.
Table of contents: title: The business genome: the key to next; title: A new outlook for business; title: The find your next process; title: Products and services; title: Customer impact; title: Talent, leadership, and culture; title: Process design; title: Secret sauce; title: Trendability.