Pachangas
Subtitle: borderlands music, U.S. politics, and transnational marketing
By: by Margaret E. Dorsey.
Publisher: University of Texas Press
Published: 2006
Place of publication: Austin
Language: eng
Number of pages: 235
Subjects: Campaign funds -- Texas; Business and politics -- Texas, South; Corporate sponsorship -- Texas, South; Festivals -- Texas, South; Texas, South -- Social life and customs
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Political pachangas, marketing, and music; title: A history and style of association: music, pachangas, and politics in South Texas; title: Marketing pachangas: the Budgirls; title: Budweiser's Hispanic scholarship fund fiesta extravaganza; title: Out of a social gathering, music: galvanizing persons into politics; title: Democracy and the borderlands: two versions; title: Pachanga moves: a local republican and a national democratic gathering; title: Ace hardware: national corporate marketers learn how the locals do it; title: A private event for a public servant: "Mr. Vega" meets modernity.