Mud, sweat, and beers
Subtitle: a cultural history of sport and alcohol
By: Tony Collins and Wray Vamplew.
Contributors: Vamplew, Wray.
Series: Global sport cultures
Publisher: Berg
Published: 2002
Place of publication: Oxford; New York
Language: eng
Number of pages: 151
Subjects: Athletes -- Alcohol use; Drinking of alcoholic beverages -- Social aspects; Alcoholic beverage industry
Description: From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
Notes: Includes bibliographical references (p. 127-138) and index.
Table of contents: title: This sporting house: the pub and sport; title: A thirsty business: the drinks industry and sport; title: Cheers! alcohol and the sporting crowd; title: A little of what does you good? alcohol, the athlete and sporting performance; title: Conclusion: more than beer and skittles?.