Segmentação
Subtitle: opções estratégicas para o mercado brasileiro
By: organizado por Raimar Richers, Cecília Pimenta Lima.
Contributors: Richers, Raimar.; Lima, Cecília Pimenta.
Publisher: Nobel
Published: 1991
Place of publication: São Paulo, SP
Language: por
Number of pages: 300
Subjects: Market segmentation -- Brazil.
Notes: Includes bibliographical references.