An approach for analyzing innovative consumer durables
Subtitle: an intermediate test procedure for suggesting product modification and predicting acceptance
By: Susan Leah Holak
Published: 1985
Language: eng
Number of pages: 307
Subjects: Technological innovations; New products; Consumer Durable goods; Consumers
Notes: Typescript (photocopy).

Thesis (Ph. D.)--Columbia University, 1985.

Bibliography: leaves 197-202.