Essentials of Media Planning
Edition: 2Rev Ed edition
Publisher: McGraw-Hill Contemporary
Published: January 1, 2001
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780844230184
Subjects: Sociology, Social Studies; Advertising & Promotion; Business / Economics / Finance
First sentence: What do you do for a product that enjoys such widespread consumer awareness that its label is recognized worldwide?