Interdisciplinary contributions to marketing management
Contributors: Kelley, Eugene J., author
Series: Bureau of Business and Economic Research. Michigan State University. Marketing and transportation paper -- no. 5; Marketing and transportation paper -- no. 5.
Publisher: Bureau of Business and Economic Research. College of Business and Public Service, Michigan State University
Published: 1959
Language: eng
Number of pages: 45
Subjects: Marketing
Notes: Bibliography: p. 35-[46]