Darwin's brands
Subtitle: adapting to succeed
By: Anand Halve
Publisher: Response Books
Published: 2011
Place of publication: Thausand Oaks, Calif
Language: eng
ISBN-13: 9788132107156
Subjects: Branding (Marketing); Brand name products; Economic conditions; Consumers' preferences
Notes: Includes bibliographical references.
Table of contents: title: Acknowledgements; title: Introduction; title: Consumer goods; title: Thums up : a thundering success; title: Cadbury's dairy milk chocolate : the real taste of life; title: Saffola : heart ok please!; title: Maggi : 25 years in 2 minutes; title: Amul : the taste of India; title: Lifebuoy : where there's lifebuoy, there's health; title: Home and durables; title: Titan : the times they are a-changin; title: Asian paints : the colours of happiness; title: Hero Honda : zero to world leadership in 60 months; title: Maruti : the long and winding road; title: Media; title: Femina : a matter of substance; title: Services; title: Airtel : if only we talk to each other.