The law of advertising, marketing, and promotions
By: by David Bernstein and Bruce Keller
Contributors: Keller, Bruce P.
Series: Commercial law; Business law series
Publisher: Law Journal Press
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9781588521729
Subjects: Disclosure of information; Direct marketing; Law and legislation; Deceptive advertising; Advertising laws
Notes: Includes index.
Table of contents: title: False, unfair, or deceptive advertising; title: Claim substantiation; title: Disclosures and disclaimers; title: Survey evidence; title: Intellectual property rights; title: Sweepstakes and contests; title: Direct marketing; title: Online advertising; title: Special advertising issues; title: Procedural aspects of false advertising challenges; title: Remedies.