4-D Branding
Subtitle: Cracking the Corporate Code of the Network Economy
Edition: 1st edition
Publisher: Financial Times/Prentice Hall
Published: December 29, 2000
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780273653684
Subjects: Advertising; Advertising industry; Entrepreneurship; Information technology industries; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General