Promotion has a negative effect on brand evaluations-- or does it?
Subtitle: additional disconfirming evidence
By: Scott Davis, J. Jeffrey Inman, and Leigh McAlister
Contributors: Inman, J. Jeffrey; McAlister, Leigh; Marketing Science Institute
Series: Report -- no. 92-105; Report (Marketing Science Institute) -- no. 92-105
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 148
Subjects: Sales promotion; Brand choice; Consumers' preferences
Other titles: Journal of marketing research
Notes: Reprinted from the Journal of marketing research, vol. 29 (Feb. 1992)

"Special report"--Cover

"February 1992"--Cover

Includes bibliographical references