The 30 second candidate
Contributors: Wisconsin Public Television.; Democracy Project (Public Broadcasting Service)
Publisher: Wisconsin Public Television
Published: 1998
Place of publication: [Madison, Wis.]
Language: eng
Format: Electronic resource
Subjects: Advertising, Political -- United States.; Presidents -- United States -- Election -- 20th century.; Political campaigns -- United States -- History -- 20th century.; Television in politics -- United States.
Other titles: Thirty second candidate; Democracy Project
Description: Companion to the Wisconsin Public Television series on political advertising and how the rise of the 30-second political commercial has effected the political process, tracing the history of the political TV ad from its beginning during the 1952 presidential campaign of Dwight D. Eisenhower through the last presidential campaign of 1996.
Notes: Title from home page (viewed on Aug. 21, 2003).
Mode of access: World Wide Web.