Developing marketing planning reality
Subtitle: a case study in a myopic, product orientated business
By: John Piper and Gareth Smith.
Contributors: Smith, Gareth.; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no. 166
Publisher: Department of Management Studies, Loughborough University of Technology
Published: 1987
Place of publication: Loughborough
Language: eng