The principles of Islamic marketing
By: Baker Ahmad Alserhan
Publisher: Gower; Brand: Gower
Published: 2011
Place of publication: Burlington, VT
Language: eng
Number of pages: 220
ISBN-13: 9780566089220; 9781409428947
Subjects: Commerce; Markets
Notes: Includes index.
Table of contents: title: Understanding Islamic marketing; title: Islamic business ideals; title: Markets and marketing in Islam; title: The Islamic marketing mix; title: The Islamic product; title: The Islamic pricing practices; title: Islamic promotions; title: Islamic logistics (Halal logistics); title: Issues in Islamic marketing; title: The Muslim consumer; title: Islamic branding 1 : concepts and background; title: Islamic branding 2 : brands as deeds; title: Islamic hospitality.