Marketing research in medium sized engineering companies in Britain and the United States
Subtitle: some preliminary findings
By: B.B. Schlegelmilch, K. Boyle and S. Therivel.
Contributors: Boyle, K.; Therivel, S.
Series: Working paper series / University of Edinburgh. Department of Business Studies -- no.85/16
Publisher: University of Edinburgh. Department of Business Studies
Published: 1985
Place of publication: Edinburgh
Language: eng