Innovatives Technologie-Marketing
Subtitle: Grenzen der "konventionellen" Marktforschungskonzepte und Ansätze zur methodischen Neugestaltung
By: Friedwart Lender.
Series: Innovative Unternehmensführung ;; Bd. 18
Publisher: Vandenhoeck & Ruprecht
Published: 1991
Place of publication: Göttingen
Language: ger
Number of pages: 304
Subjects: Marketing research.; Marketing -- Management.
Notes: Includes bibliographical references (p. [275]-304).