Seemed like a good idea at the time
Contributors: Bayley, Stephen, 1951-
Publisher: BBC1
Published: 2004
Place of publication: London
Language: eng
Format: Videorecording
Number of pages: 30
Subjects: Coca-Cola Company.; British Airways.
Description: Commentators including Stephen Bayley reflect on high-profile, costly, marketing and design blunders.
Notes: Recorded off-air from BBC 1 on 18.10.04, 23.45-00.15.
Table of contents: title: Contents include Coca Cola - Millennium Dome - British Airways.