Marketing financial services
By: edited by Christine Ennew, Trevor Watkins, and Mike Wright.
Contributors: Ennew, Christine.; Watkins, Trevor.; Wright, Mike, 1952-; Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Heinemann Professional Pub.
Published: 1990
Place of publication: Jordan Hill, Oxford
Language: eng
Number of pages: 244
Subjects: Financial services industry -- Great Britain.; Bank marketing -- Great Britain.; Advertising -- Financial services industry -- Great Britain.
Notes: Includes bibliographical references (p. 236-242) and index.
"Published on behalf of the Chartered Institute of Marketing."