Relative contribution of perceived instrumentality and value importance components in determining attitudes
By: Jagdish N. Sheth, W. Wayne Talarzyk
Contributors: Talarzyk, W. Wayne; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 15; Faculty working papers -- no. 15.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1971
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 19
Notes: Includes bibliographical references (leaves 18-19).