Fall of PR and the rise of advertising
By: Stefan Engeseth ; [foreword by Al Ries]
Contributors: Ries, Al
Publisher: Engeseth Publishing
Published: 2009
Place of publication: [Stockholm]
Language: eng
Number of pages: 205
ISBN-13: 9789163307775
Subjects: Public relations; Öffentlichkeitsarbeit; Unternehmen; Advertising; Werbung
Notes: Includes bibliographical references (pages 178-183) and index.