The impact of business objectives and the time horizon of performance evaluation on pricing behavior
By: Sev K. Keil, David Reibstein, and Dick R. Wittink
Contributors: Reibstein, David; Wittink, Dick R.
Series: Working paper series -- no. 01-118; Report (Marketing Science Institute) -- no. 01-118
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 16
Subjects: Pricing; Executives; Rating of; Marketing research
Notes: Includes bibliographical references (p. 81 [16]).