International Business Case Study (Managing Cultural Differences)
Publisher: Gulf Professional Publishing
Published: May 1, 1994
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780884151937
Subjects: International Business; Organizational theory & behaviour; International business enterpr; Entrepreneurship; Management; Business & Economics; Business / Economics / Finance; Business/Economics; International - General; Industrial management; Business & Economics / International; Business & Economics-Entrepreneurship; International business enterprises; Marketing - Multilevel; Social aspects; Case studies; Intercultural communication
First sentence: Spring 1987 in Beijing, China was unusually cold, ironically appropriate considering the icy state of relations between Peter Morris and his company, the Asian Development Corporation (ADC), and its Chinese joint venture partner, the Yellow River Tourist Service (YRTS) for the New China Hotel (NCH) project.