Advertising
By: [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram.
Contributors: Warner, Daniel S., joint author.; Winter, Willis L., joint author.
Edition: 3d ed.
Publisher: McGraw-Hill
Published: 1971
Place of publication: New York
Language: eng
Number of pages: 816
Subjects: Advertising.
Notes: Includes bibliographies.