The salience of marketing stimuli
Subtitle: an incongruity-salience hypothesis on consumer awareness
By: by Gianluigi Guido.
Publisher: Kluwer Academic Publishers
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 296
Subjects: Marketing -- Econometric models.; Consumers' preferences -- Econometric models.; Consumer behavior -- Research -- Econometric models.
Notes: Includes bibliographical references (p. [245]-291).