Basic marketing
Subtitle: a managerial approach
By: E. Jerome McCarthy, William D. Perreault.
Contributors: Perreault, William D.
Edition: 10th ed. --
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1990
Place of publication: Homewood, Ill
Language: eng
Number of pages: 749
Subjects: Marketing -- Management.
Other titles: Applications in basic marketing.
Notes: Includes indexes.

Accompanied by: Applications in basic marketing.

Includes bibliographical references (p. 678-701)
Table of contents: title: [v. 1] text; title: [v. 2] Learning aid for use with basic marketing.