Managing data for decision making
Subtitle: how Cadbury Typhoo improved their problem soving capabilities by the more effective management of a research data source
By: by C. J. McCallum.
Publisher: s.n.]
Published: 1977
Place of publication: [s.l
Language: eng
Number of pages: 18
Subjects: Cadbury Typhoo Ltd.; Marketing research.
Notes: At head of title: Creating and maintaining the data-base.
"ESOMAR Seminar on Marketing Management Information Systems, Brussels, 2nd-4th February 1977."