Sport promotion and sales management
By: Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
Contributors: Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-
Edition: 2nd ed.
Publisher: Human Kinetics
Published: 2008
Place of publication: Champaign, IL
Language: eng
Number of pages: 339
ISBN-13: 9780736064774
Subjects: Sports -- Public relations.; Sports -- Marketing.
Notes: Includes bibliographical references (p. 311-329) and index.
Table of contents: value: Introduction to sport promotion and sales; value: Theoretical foundations for effective sport promotion and sales; value: Sport consumer incentivization; value: Sport ticket sales staff training; value: Sport ticket sales; value: Customer service and retention; value: Sport sponsorship fundamentals; value: Sport sponsorship sales; value: Sport sponsorship activation; value: Promotional merits of sport licensing; value: E-commerce as a promotional tool; value: Sport brand communications; value: Sport promotion and sales risk management.