Promoting effective selling alliances
Subtitle: the roles of trust and organizational differences
By: J. Brock Smith and Donald W. Barclay
Contributors: Barclay, Donald W
Series: Report -- no. 95-100; Report (Marketing Science Institute) -- no. 95-100
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Notes: "January 1995."

"Technical working paper."

Includes bibliographical references (p. 39-43)