To the desert and back
Subtitle: the story of one of the most dramatic business transformations on record
By: Philip Mirvis, Karen Ayas, George Roth
Contributors: Ayas, Karen; Roth, George, 1957-
Edition: 1st ed
Publisher: Jossey-Bass
Published: 2003
Place of publication: San Francisco, CA
Language: eng
Number of pages: 257
Subjects: Unilever N.V; Food industry and trade -- Netherlands; Consolidation and merger of corporations -- Netherlands -- Case studies; Corporate reorganizations -- Netherlands -- Case studies; International business enterprises -- Case studies
Genres: Case studies
Description: "Dove, Lipton, Knorr, Ben & Jerry's, and Slim Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's quest to thrive around the globe." "To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth."--Jacket.
Notes: Includes bibliographical references (p. 221-242) and index