Mobile magic
Subtitle: the Saatchi & Saatchi guide to mobile marketing
By: Tom Eslinger
Publisher: Wiley
Published: 2014
Language: eng
Number of pages: 234
ISBN-13: 9781118828427
Subjects: Branding (Marketing); Telemarketing; Internet marketing
Other titles: Saatchi and Saatchi guide to mobile marketing
Description: "A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners"--
Notes: Includes indexes.