Cases in advertising and communications management
By: Stephen A. Greyser.
Edition: 2d ed.
Publisher: Prentice-Hall
Published: 1981
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 644
Subjects: Advertising -- United States -- Management -- Case studies.; Advertising -- United States -- Communication systems -- Case studies.
Notes: Includes index.