L' efficacité de la publicité.
Subtitle: Comment l'accroître par une approche "marketing-media".
Publisher: Éditions H.H.D.; Hollander & Deneef)
Published: 1973
Place of publication: [Bruxelles]; (Houwaert
Language: fre
Number of pages: 109
Subjects: Advertising.; Advertising -- Costs.; Advertising -- Belgium.