Ben & Jerry's: The Inside Scoop
Subtitle: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Publisher: Three Rivers Press
Published: May 16, 1995
Language: eng
Format: Paperback
Number of pages: 276
ISBN-13: 9780517883709
Subjects: Desserts; Ice cream industry; Businesspeople; Business / Economics / Finance; Business/Economics; Social responsibility of business; Corporate & Business History - General; Entrepreneurship; Business & Economics / Entrepreneurship; Biography; Vermont
First sentence: Ben Cohen and Jerry Greenfield were the two slowest, chubbiest kids in their seventh-grade gym class, and they were lagging far behind the pack of runners up ahead on the gravelly oval track out behind Merrick Avenue Junior High School.