Sold!
Subtitle: direct marketing for the real estate pro
By: Lois K. Geller.
Edition: 1st ed.
Series: Capital ideas for business & personal development series
Publisher: Capital Books
Published: 2007
Place of publication: Sterling, Va
Language: eng
Number of pages: 176
ISBN-13: 9781933102276
Subjects: Real estate business -- Marketing.; Direct marketing.; Advertising, Direct-mail.
Notes: Includes index.
Table of contents: title: Building relationships with people; title: not prospects; title: Why use direct marketing to to build your business?; title: The big real estate offer and the little little DM offer offer; title: Who are your prime sellers : who are your prime buyers?; title: The real estate website; title: The gold in your database; title: Direct mail creative; title: Real estate direct response advertising; title: Planning a campaign; title: Dm math for real estate agents; title: The successful real estate marketer; title: New creative approaches.