Keep your donors
Subtitle: the guide to better communications & stronger relationships
By: Tom Ahern, Simone Joyaux.
Contributors: Joyaux, Simone P.
Series: AFP fund development series
Publisher: John Wiley & Sons; Wiley
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 453
ISBN-13: 9780470080399
Subjects: Fund raising; Nonprofit organizations -- Finance; Business communication; Customer relations
Notes: Includes bibliographical references (p. 431-433) and index.
Table of contents: title: Ch. 1. Beginning at the beginning : the context for everything else; title: ch. 2. The red pants factor : a story about the power of questioning; title: ch. 3. Key components of effective organizations : part of the larger context for this work; title: ch. 4. What relationships are and why we have them : the art of human interaction; title: ch. 5. Five rather deadly sins : warnings about relationships and solicitation; title: ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts; title: ch. 7. Identify the predisposed : finding new prospects for your organization; title: ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time; title: ch. 9. Emotions : the decision makers; title: ch. 10. Relationship building : details about steps #3 and #5 : getting to know you; title: ch. 11. Creating your relationship-building plan : write it down; title: ch. 12. Planning donor communications : stay in touch; title: ch. 13. Characteristics of effective communications : how the sausage gets made; title: ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice; title: ch. 15. Telling a story : then what happened?; title: ch. 16. Communications and social styles : did you see what I mean?; title: ch. 17. Conversation nurtures relationships : asking questions to learn more; title: ch. 18. The case for support : why should anyone give you money?; title: ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors; title: ch. 20. The web site home page : click, search, do, read? : not so much; title: ch. 21. Tips for writing : think first, write later; title: ch. 22. Readability : visual aspects of good communication; title: ch. 23. Monitoring progress and measuring results : how effective are your communications?; title: ch. 24. Monitoring progress and measuring results : how good is your relationship-building program?; title: ch. 25. Coda : philanthropy's moral dilemma.