De la publicité à la communication
By: David Genzel ; [préface de Claude Chauvet].
Series: Collection "Action et gestion"
Publisher: Rochevignes
Published: 1984
Place of publication: Paris
Language: fre
Number of pages: 271
Subjects: Advertising -- France.; Advertising -- France -- Psychological aspects.
Notes: Bibliography: p. 268.
Errata slip inserted.