What is the true value of a lost customer?
By: John E. Hogan, Katherine N. Lemon, and Barak Libai
Contributors: Lemon, Katherine N.; Libai, Barak
Series: Report -- no. 02-108; Report (Marketing Science Institute) -- no. 02-108
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 32
Subjects: Consumer satisfaction; Customer loyalty; Consumer complaints
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 29-32)