Illuminate
Subtitle: ignite change through speeches, stories, ceremonies, and symbols
By: by Nancy Duarte and Patti Sanchez
Contributors: Sanchez, Patti, author
Publisher: Portfolio
Published: 2016
Language: eng
Number of pages: 323
ISBN-13: 9781101980163
Subjects: Leadership; Management; Communication in management; Organizational change
Description: 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
Notes: Includes bibliographical references and index.
Table of contents: title: The torchbearer's calling; title: Leaders move others forward; title: Listen empathetically to light the path; title: Case study : IBM and market basket; title: The torchbearer's toolkit; title: Case study : Starbucks; title: Moment of inspiration; title: Case study : Interface; title: Moment of decision; title: Case study : Rackspace; title: Moment of bravery; title: Case study : civil rights; title: Moment of endurance; title: Case study : charity: water; title: Moment of reflection; title: Case study : Chick-fil-A; title: Moment of disruption; title: Case study : Apple; title: Confessions of a torchbearer; title: Case study : Duarte, Inc.; title: The journey begins again.