One political economy, one competitive strategy?
Subtitle: comparing pharmaceutical firms in Germany, Italy, and the UK
By: Andrea M. Herrmann
Publisher: Oxford University Press
Published: 2008
Place of publication: Oxford; New York
Language: eng
Number of pages: 202
ISBN-13: 9780199543434
Subjects: Pharmaceutical industry; Drug Industry; Economic Competition; Economics; Pharmaceutical Technology
Description: "One Political Economy, One Competitive Strategy? begins with an assessment of how many pharmaceutical firms in Germany, Italy, and the UK pursue strategies facilitated by national institutions governing the financial markets, antitrust activities, and the labour market. Quantitative analyses reveal that deviant firms, competing through institutionally unsupported strategies, outnumber conforming firms by far. Not only does this finding run counter to the expectations of the competitiveness literature, it brings up a whole new line of inquiry. How can firms compete through strategies that are not supported by national institutions? The book addresses this question and illustrates that firms do not necessarily exploit comparative institutional advantages, but that they can also circumvent institutional constraints. International markets and individual collaboration on a contractual basis allow firms to compete despite comparative institutional disadvantages. These findings suggest that trade liberalization does not lead to strategy specialization but to strategy diversification, depending on the inventiveness of entrepreneurs to develop individual approaches to compete."--BOOK JACKET.
Notes: Includes bibliographical references (p. [171]-185) and index.