Marketing in developing countries
Subtitle: Nigerian advertising and mass media
By: by Emmanuel C. Alozie.
Series: Routledge studies in international business and the world economy
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
Subjects: Advertising -- Nigeria; Mass media -- Nigeria; Marketing -- Nigeria; Advertising -- Africa, Sub-Saharan; Marketing -- Africa, Sub-Saharan
Notes: Includes bibliographical references and index.
Table of contents: title: Role of marketing in developing countries; title: Stages of socioeconomic development in Sub-Saharan Africa; title: Nigerian advertising and mass media; title: Dynamics of international relations, culture and technology in the era of global marketing; title: Advertising in the information age : theoretical perspectives on culture and technology; title: The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy; title: Manifestations of meanings and cultural values in advertising; title: Conclusions and managerial/public policy implications.