The persona principle
Subtitle: how to succeed in business with image-marketing
By: Derek Lee Armstrong and Kam Wai Yu ; original illustrations by Raffi Anderian.
Contributors: Yu, Kam Wai.
Publisher: Simon & Schuster
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 240
Subjects: Success in business; Corporate image; Advertising; Marketing -- Management; Sales promotion
Notes: Includes bibliographical references (p. 236-240).