Customer relationship management
Subtitle: customer behavior, organizational challenges, and econometric models / prepared by Julian Villanueva and Rex Du
Contributors: Du, Rex
Series: Working paper series -- no. 02-101; Report (Marketing Science Institute) -- no. 02-101
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 32
Copyright date: 2002
Subjects: Customer relations; Management; Consumer behavior; Research
Other titles: Customer behavior, organizational challenges, and econometric models
Notes: Includes bibliographical references (p. [33-34]).