The industry leaders and online strategy
By: a presentation of Films for the Humanities & Sciences ; Magnet Media ; director/producer, Megan Cunningham
Contributors: Magnet Media; Films for the Humanities (Firm)
Series: Internet marketing and advertising strategies; Digital media training series
Publisher: Films for the Humanities
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 13
Subjects: Electronic commerce; Internet marketing
Description: "In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information in niche communities."--Container.
Notes: Videodisc release of the 2000 videocassette production.

Editor, David Marcus ; music, Red Devil.

DVD.