Essentials of marketing research.
Contributors: Aaker, David A. 1938-; Day, George S.
Edition: 2nd, international ed. / V. Kumar, David A. Aaker, George S. Day.
Publisher: Wiley
Published: 2002
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 553
Notes: With accompanying CD-ROM.

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Professional & Scholarly.