Up against the retail giants
Subtitle: targeting weakness, gaining an edge
By: A. Coskun Samli
Publisher: Thomson
Published: 2004
Place of publication: Mason, OH
Language: eng
Number of pages: 194
Subjects: Stores, Retail -- Management; Marketing -- Management; Small business -- Management; Retail trade -- Management
Notes: Includes bibliographical references and index
Table of contents: title: Retail marketing strategy development; title: Fitting into multi-layered retail competition; title: Major trends in the retailing sector; title: The retail evolution; title: Capitalizing on market potentials; title: Consumer behavior and retail strategy; title: Strategy alternatives; title: Developing, measuring, and managing store image; title: People are our strength; title: We must communicate with our market; title: Developing a merchandise mix; title: Pricing is a powerful tool; title: Being a part of a supply chain; title: Controlling the store performance