Advertising and popular culture
By: Jib Fowles.
Series: Foundations of popular culture ;; 5; Foundations of popular culture ;; vol. 5.
Publisher: Sage Publications
Published: 1996
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 278
Subjects: Advertising -- Social aspects -- United States; Popular culture -- United States
Description: "Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today." "This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising."--BOOK JACKET.
Notes: Includes bibliographical references (p. 252-265) and indexes.
Table of contents: title: Energizers; title: Origins; title: Flagrant criticisms; title: The dynamics behind the advertisement; title: The dynamics of popular culture; title: Exchanges; title: The surface of the advertisement, composed and consumed; title: Deciphering advertisements; title: Mixed receptions; title: The project of the self; title: In perspective.