Consumer behavior in action
Subtitle: real-life applications for marketing managers
By: by Geoffrey P. Lantos.
Publisher: M.E. Sharpe; Routledge
Published: 2010
Place of publication: Armonk, NY
Language: eng
ISBN-13: 9780765620903
Subjects: Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: Overview of consumer behavior; title: Market segmentation; title: Overview of consumer decision making; title: Stages in consumer decision making; title: Cultural influences; title: Subcultural influences; title: Social class influences; title: Reference groups and social influences; title: Family influences; title: Group and interpersonal communications for innovations: adoption and diffusion; title: Personality and lifestyle; title: Motivation; title: Perception and information processing; title: Learning; title: Attitude formation and change.