What if?
Subtitle: Insights into brand trends and the birth of new target sectors
By: Jean Jacques Evrard. Brice Auckenthaler
Publisher: Passion4Brands editions
Published: 2002
Place of publication: Belgium
Language: eng
Number of pages: 135
ISBN-13: 9782960035001
Subjects: Brand name products; Creative thinking; Product management; Marques; Créativité; Produits nouveaux