Visual communication
Subtitle: images with messages
By: Paul Martin Lester
Edition: 5th. ed.
Series: Wadsworth series in mass communication and journalism; Wadsworth series in mass communication and journalism
Publisher: Wadsworth
Published: 2011
Place of publication: Boston, MA
Language: eng
Number of pages: 434
ISBN-13: 9781439082829; 9781424069248
Subjects: Visual communication
Description: Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Notes: Includes bibliographical references and index.
Table of contents: title: 1. Visual communication; title: - Section I. 2. Visual clues; title: 3. Visual theories; title: 4. Visual persuasion; title: 5. Visual stereotypes; title: 6. Visual analysis; title: - Section 2. 7. Typography; title: 8. Graphic design; title: 9. Information graphics; title: 10. Cartoons; title: 11. Photography; title: 12. Motion pictures; title: 13. Television; title: 14. Computers; title: 15. The web; title: 16. The more you know, the more you see.