Political Brain
Publisher: PublicAffairs
Published: May 12, 2008
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9781586485733
Subjects: POLITICS & GOVERNMENT; Political Science; Politics / Current Events; Politics/International Relations; Cognitive Psychology; Emotions; Political Process - Elections; General
Description: A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference.