Ads, fads, and consumer culture
Subtitle: advertising's impact on American character and society
By: Arthur Asa Berger.
Publisher: Rowman & Littlefield
Published: 2000
Place of publication: Lanham, Md
Language: eng
Number of pages: 167
Subjects: Advertising -- United States; Popular culture -- United States; Consumer education -- United States
Notes: Includes bibliographical references (p. 157-159)and index.
Table of contents: title: Advertising in American society --; title: Consumer cultures -- Advertising and the communication process --; title: Running it up a flagpole to see if anyone salutes --; title: Sexuality and advertising --; title: Political advertising --; title: Marketing society --; title: Analysing print advertisements --; title: Analyzing television commercials.