Auswirkungen des CRM auf die IT-Integration
By: Konrad Walser.
Edition: 1. Aufl.
Series: Wirtschaftsinformatik -- Bd. 52
Publisher: EUL
Published: 2006
Place of publication: Köln
Language: ger
Number of pages: 491
Subjects: Customer relations -- Management
Notes: Originally presented as the author's thesis (doctoral)--Universität Bern, 2006.

Includes bibliographical references (p. 461-491).