The marketing imagination
By: Theodore Levitt.
Edition: New, expanded ed.
Publisher: Free Press; Collier Macmillan
Published: 1986
Place of publication: New York; London
Language: eng
Number of pages: 238
Subjects: Marketing
Description: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Notes: Includes bibliographical references and index.