Televised presidential campaign impact on voters
Subtitle: 1972 panel, Syracuse, New York
By: principal investigators, Thomas E. Patterson and Robert D. McClure
Series: ICPSR -- 7989; ICPSR (Series) -- 7989
Publisher: Inter-university Consortium for Political and Social Research [distributor
Published: 1970
Place of publication: Ann Arbor, Mich
Language: und
Format: [computer file] :
Subjects: Television in politics; Public opinion; Political Advertising
Other titles: Television presidential campaign impact on voters
Description: The major purpose of this study was to investigate television's impact on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The questionnaires centered on people's uses of television and their candidate and issue orientations. Respondents also were asked about orientations, such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study is designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data is organized in one file containing all four surveys in a single record for each respondent.
Notes: ICPSR data class: Class IV.

Data collected: September-November 1972.

Syracuse, New York.

The data is in card-image format, with 35 decks per case.

Approximately 1,400 variables.