Marketing residential properties
Subtitle: the science and the magic
By: Laurence C. Harmon, Kathleen M. Harmon.
Contributors: McKenna-Harmon, Kathleen, 1946-
Publisher: Institute of Real Estate Management
Published: 2008
Place of publication: Chicago
Language: eng
Number of pages: 194
ISBN-13: 9781572031319
Subjects: Real estate business; Real property -- Marketing; Customer services
Notes: Includes index.
Table of contents: title: Understanding the market; title: Master-planning the marketing strategy; title: Advertising; title: Moments of truth as residential marketing motivators; title: Consultative leasing and selling; title: Fair housing; title: Building a professional staff; title: The training, the coaching, and the need for paperwork; title: Customer service applied to housing.