A Basic bibliography on marketing research
By: compiled by Robert Ferber ... [et al.].
Contributors: Ferber, Robert, 1922-; Wales, Hugh G.
Edition: [3d ed.], 1974 revision.
Series: Bibliography series - American Marketing Association ; no. 2; Bibliography series (American Marketing Association) ;; no. 2.
Publisher: American Marketing Association
Published: 1974
Place of publication: [Chicago]
Language: eng
Number of pages: 299
Subjects: Marketing research -- Bibliography.
Notes: First-2d editions by H. G. Wales and R. Ferber.
Includes index.