The guru guide to marketing
Subtitle: a concise guide to the best ideas from today's top marketers
By: Joseph H. Boyett and Jimmie T. Boyett.
Contributors: Boyett, Jimmie T.
Publisher: John Wiley & Sons
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 252
Subjects: Marketing.
Notes: Includes bibliographical references (p. 239-245) and index.