Business analytics for Sales and Marketing Managers
Subtitle: How to Compete in the Information Age
By: Gert H.N. Laursen
Series: Wiley and SAS Business Series -- 41
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, New York
Language: eng
ISBN-13: 9780470912867
Copyright date: 2011
Subjects: Consumers' preferences; Consumers; Research
Description: "Expert guidance on information management for optimum customer intelligence processes  Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.  How to align information management with company strategy  Examines how to get, grow, and retain valuable customers  Discusses how to optimize existing customer intelligence processes  Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
Notes: Includes bibliographical references and index.