Global versus national brand advertising
Subtitle: an analysis of advertising characteristics, strategy, style and form
By: Niall Farrall, Jeryl Whitelock.
Contributors: University of Salford. School of Management.
Series: Working papers in business & management / School of Management -- no.1
Publisher: University of Salford, School of Management
Published: 2000
Place of publication: Salford
Language: eng