Industrial demand, market share and advertising expenditure
Subtitle: a case of the Japanese pharmaceutical industry and a company
By: Hiroki Tsurumi and Yoshi Tsurumi.
Contributors: Tsurumi, Yoshi, joint author.
Series: Discussion paper - Institute for Economic Research. Queen's University ; no. 21
Publisher: Institute for Economic Research, Queen's University
Published: 1970
Place of publication: Kingston, Ont
Language: eng
Number of pages: 37
Subjects: Pharmaceutical industry -- Japan -- Mathematical models.; Pharmaceutical industry -- Japan -- Case studies.; Advertising -- Drugs -- Mathematical models.; Market share -- Japan -- Case studies.
Notes: Bibliography: p. 37.