Consumer behavior.
Contributors: Clark, Lincoln Harold, 1910-; Consumer Behavior Incorporated.
Publisher: New York University Press
Published: 1954
Place of publication: New York
Subjects: Consumers -- Yearbooks
Other titles: The dynamics of consumer reaction.; The life cycle and consumer behavior.
Notes: Each volume has also a distinctive title: v.1, The dynamics of consumer reaction. - v.2, The life cycle and consumer behavior.

"Sponsored by Consumer Behavior, Incorporated" (called in 1954, Committee for Research on Consumer Attitudes and Behavior).

Editor: v.1- L. H. Clark.