1979 educators' conference proceedings
By: Neil Beckwith ... [et al.].
Contributors: Beckwith, Neil.
Series: Series - American Marketing Association ; #44; Series (American Marketing Association) ;; no. 44.
Publisher: American Marketing Association; Amer Marketing Assn
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 657
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies.