Communication theories
Subtitle: origins, methods, and uses in the mass media
By: Werner Severin, James Tankard, Jr.
Contributors: Tankard, James W.
Edition: 5th ed.
Publisher: Addison Wesley Longman
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 411
Subjects: Mass media; Communication
Notes: Includes bibliographical references and index.