Rethinking marketing
Subtitle: developing a new understanding of markets
By: Håkan Håkansson with Debbie Harrison, Alexandra Waluszewski.
Contributors: Harrison, Debbie.; Waluszewski, Alexandra.
Publisher: Wiley
Published: 2004
Place of publication: Hoboken
Language: eng
Number of pages: 281
Subjects: Marketing -- Congresses
Genres: Congresses.
Notes: "This book is the result of the seminar that was held in May 2003 in Oslo."

Includes bibliographical references and index.