Issues in marketing's use of multi-attribute attitude models
By: by William L. Wilkie and Edgar A. Pessemier.
Contributors: Pessemier, Edgar A., 1922- joint author.
Series: Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 365
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1972
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 60
Subjects: Marketing research.; Attitude (Psychology) -- Testing.; Consumers -- Mathematical models.; Consumer behavior -- Mathematical models.
Notes: Bibliography: p. [1]-5 (2d group)