The Consumer or Else!
Subtitle: Consumer-Centric Business Paradigms
Publisher: International Business Press
Published: December 2003
Language: eng
Format: Hardcover
Number of pages: 183
ISBN-13: 9780789015686
Subjects: Business & Management; Customer Service; Business/Economics; Business & Economics; Business / Economics / Finance; Customer relations; Consumer Behavior - General; Consumption (Economics)
First sentence: "Revolution, says Webster's, is 'a sudden, radical or complete change ... a basic reorientation.'