Dynamic competitive strategy
Subtitle: turning strategy upside down
By: Dr. Tony Grundy
Publisher: Routledge
Published: 2018
Language: eng
Number of pages: 278
ISBN-13: 9781138081086
Copyright date: 2018
Subjects: Competition; Strategic planning
Notes: "A Gower book"--Cover.

Includes bibliographical references and index.
Table of contents: title: Introduction: what is this book about?; title: From strategic planning to agile strategic thinking; title: From average to cunning to stunning; title: The "cunning" checklists; title: From static to dynamic competitive strategy; title: The art of alien thinking; title: From projections to scenario story-telling; title: Emotional value: the key to competitive advantage; title: Case study : Dyson Appliances; title: Cunning influencing strategies; title: Dynamic strategic planning and influencing; title: Lessons and conclusions: having a cunning plan everyday; title: strategic thinking in everyday life.