Rethinking reputation
Subtitle: how PR trumps marketing and advertising in the new media world
By: Fraser P. Seitel, John Doorley
Contributors: Doorley, John
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780230338333
Subjects: Internet in public relations; Social media; Reputation; Publicity; Public relations; Corporate image; Internet in publicity
Notes: Includes bibliographical references.
Table of contents: title: The power of relationships; title: The power of publicity; title: The power of your personal or company brand; title: The power of planning; title: The power of reputation; title: Control the agenda; title: Take either road: just stick to it; title: Stick to the script; title: The sin of spin; title: Rethinking reputation.