Contemporary selling
Subtitle: building relationships, creating value
By: Mark W. Johnston and Greg W. Marshall
Contributors: Marshall, Greg W.
Publisher: Routledge
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 440
ISBN-13: 9780415523493; 9780415523509; 9780203120965
Subjects: Selling; Relationship marketing; Customer relations
Notes: Rev. ed. of: Relationship selling. 3rd ed. c2010.

Includes bibliographical references and index.