Market-led strategic change
Subtitle: making marketing happen in your organization
By: Nigel Piercy.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1992
Place of publication: Oxford; Boston
Language: eng
Number of pages: 416
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.
"First published by HarperCollins Publishing Ltd, 1991"--T.p. verso.