Legends in marketing
Subtitle: Shelby D. Hunt
By: series editor, Jagdish N. Sheth
Contributors: Sheth, Jagdish N.
Series: Legends in marketing
Publisher: SAGE
Published: 2011
Place of publication: New Delhi; Thousand Oaks
Language: eng
Number of pages: 10
ISBN-13: 9788132105206
Subjects: Marketing; Marketing research
Other titles: Shelby D. Hunt
Notes: Includes bibliographical references and index.
Table of contents: title: v. 1. Marketing theory: the nature and scope of marketing; title: v. 2. Marketing theory: philosophy of science foundations of marketing; title: v. 3. Marketing theory: philosophy of science controversies in marketing; title: v. 4. Channels of distribution; title: v. 5. Macromarketing, ethics, and social responsibility: The development period; title: v. 6. Macromarketing, ethics, and social responsibility: the research tradition period; title: v. 7. Marketing management and strategy; title: v. 8. Relationship marketing; title: v. 9. Resource-advantage theory: the development period; title: v. 10. Resource-advantage theory: the research tradition period.