Exégesis pragmalingüística del discurso publicitario
Subtitle: ejemplos prácticos y selección bibliográfica
By: Carlos Moriyón Mojica.
Series: ICE ;; 44; ICE (Series : Valladolid, Spain) ;; 44.
Publisher: Instituto de Ciencias de la Educación, Universidad de Valladolid
Published: 1994
Place of publication: Valladolid
Language: spa
Number of pages: 95
Subjects: Discourse analysis.; Advertising -- Language.; Pragmatics.
Notes: Includes bibliographical references (p. 67-87) and index.