Banking on leisure
Subtitle: transcripts
By: editor, Jeanette LoCurto.
Contributors: LoCurto, Jeanette.; International Events Group.
Series: Event marketing seminar series ;; no. 2
Publisher: International Events Group
Published: 1985
Place of publication: Chicago, Ill. (213 W. Institute Pl., Suite 303, Chicago 60610)
Language: eng
Number of pages: 144
Subjects: Leisure industry -- United States -- Finance -- Congresses.; Sports -- United States -- Marketing -- Congresses.; Music festivals -- United States -- Marketing -- Congresses.; Festivals -- United States -- Marketing -- Congresses.
Notes: Contains complete transcripts of speeches and workshops from Banking on leisure--targeted marketing through sports, music, festivals, and events presented by International Events Group, March 10-12, 1985, in Chicago.
Includes index.