Reinventing interactive and direct marketing
Subtitle: leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
By: [edited and] with an introduction by Stan Rapp.
Contributors: Rapp, Stan.; Direct Marketing Association (U.S.)
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 238
ISBN-13: 9780071638029
Subjects: Interactive marketing; Direct marketing; Branding (Marketing)
Notes: "Published in association with the Direct Marketing Association"--Jacket.

Includes bibliographical references and index.