Canadian marketing problems
Subtitle: ten essays
Series: [Political economy series -- no. 3]
Publisher: The University of Toronto press
Published: 1939
Place of publication: [Toronto]
Language: eng
Number of pages: 152
Subjects: Marketing; Canada -- Commerce; Canada -- Commercial policy
Table of contents: value: The commercial policy of Canada, by K.W. Taylor.; value: The statistical basis of marketing policy, by Herbert Marshall.; value: Marketing Canadian goods abroad, by H. Laureys.; value: Retailing from the consumer's point of view, by Walter Thompson.; value: Improving merchandising and marketing methods through research, by D.R.G. Cowan.; value: New problems in advertising and steps towards their solution, by Henry King.; value: Some aspects of resale price maintenance, by C.A. Curtis.; value: The farm market, by John Martin.; value: Recent developments in co-operative marketing, by J.E. Lattimer.; value: Some aspects of the pricing problem, by H.R. Kemp.; value: Appendix: Market research data available in the Canadian census of merchandising.