On deaf ears
Subtitle: the limits of the bully pulpit
By: George C. Edwards III
Publisher: Yale University Press
Published: 2003
Place of publication: New Haven
Language: eng
Number of pages: 303
Subjects: Communication in politics -- United States; Rhetoric -- Political aspects -- United States -- History -- 20th century; Presidents -- United States -- Public opinion; Public opinion -- United States
Notes: Includes bibliographical references (p. 255-293) and index
Table of contents: title: Pt. 1. Moving the public; title: The permanent campaign : why does the president go public?; title: Presidential persuasion : does the public respond? Part I; title: Presidential persuasion : does the public respond? :  Part II, Ronald Reagan.  Pt. 2. The messenger; title: Charisma and personality : does the messenger matter?; title: The politics of veneration : do the people defer?; title: Pt. 3. The message; title: Disseminating the message : can the president focus the public's attention?; title: Framing the message : can the president structure choice?; title: Pt. 4. The audience; title: Receiving the message : is anyone listening?; title: Accepting the message : can the president overcome predispositions?; title: Pt. 5. Conclusion; title: Going public in perspective : what should the president do?