Estimating brand loyalty and switching with an application to the automobile market
By: by Patrick S. McCarthy ... [et al.].
Contributors: McCarthy, Patrick S.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 977; Paper (Krannert Graduate School of Management, Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 977.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1990
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 27
Subjects: Automobile industry and trade -- Mathematical models.; Brand loyalty -- Mathematical models.
Notes: Includes bibliographical references (p. 26-27).
"August 1990."