Marketing management and the decision sciences
Subtitle: theory and applications
By: [by] William R. Darden [and] Rudolph P. Lamone.
Contributors: Lamone, Rudolph P., 1931- joint comp.
Publisher: Allyn and Bacon
Published: 1971
Place of publication: Boston
Language: eng
Number of pages: 576
Subjects: Marketing research -- Addresses, essays, lectures; Marketing -- Management; Decision making -- Addresses, essays, lectures
Notes: Includes bibliographical references.