Kwanggo model i chepʻum pʻumjil e michʻinŭn chigakchŏk yŏnghyang
Subtitle: sŭngyongchʻa, sopʻa, chŏnchʻuk, kʻalla TVrŭl chungsim ŭro
By: chechʻulja Sŏn Kwi-hwa
Publisher: s.n.]
Published: 1986
Place of publication: [Korea
Language: kor
Number of pages: 51
Subjects: Advertising; Psychological aspects; Sex role in advertising; Visual perception
Notes: Summary in English with caption title: Effect of human model on perceived product quality.

Thesis (M.A.)--Kyŏngbuk Taehakkyo, 1986.

Bibliography: p. 38-41.