WOW! What a Ride!
Subtitle: a quick trip through early semiconductor and personal computer development
By: Gene Carter
Edition: First edition.
Publisher: Lulu Press, Inc.
Published: 2016
Place of publication: Raleigh, NC
Language: eng
Number of pages: 119
ISBN-13: 9781483446783; 9781483446790
Subjects: Semiconductor industry; History; BIOGRAPHY & AUTOBIOGRAPHY; Personal Memoirs; Inc Apple Computer
Table of contents: title: How it all began; title: Sandia Corporation; title: Being in the right place at the right time; title: The evolution of the industry; title: Fairchild Semiconductor 1957-; title: Fairchild and the evolution of the semiconductor industry; title: ... And the exodus began!; title: National Semiconductor March 1969; title: Calculator chip development; title: MITS; title: Meeting Bill Gates and Paul Allen the first time; title: My promotion to director of marketing; title: A new innovation; title: an inexpensive calculator; title: National Semiconductor; title: the microprocessor evolution; title: The economy changed and so did my life; title: Entering the next phase of my life; title: The creation of Apple Computer; The Company; title: The corporate vision; title: The dichotomy of Steve Jobs; title: Explaining a new concept; title: The personal computer; title: Defining the personal computer concept; title: The Apple Computer coming out party; title: Beginning to create a sales organization; title: Dealer training begins; title: Distributors and dealers; title: Defining sales management; title: Challenges of managing a fast growing business; title: Inside sales; title: Major events of early Apple; title: Apple core; title: Establishing the new fiscal year; title: The first Apple Christmas party; title: The first company picnic; title: Programming and data management; title: The floppy disk drive; title: The consumer electronic show; January 1978; title: The Apple II disk drive introduction; title: The Apple road show; title: Developing a department and corporate philosophy; title: The Apple sales philosophy; title: Going public: December 12, 1980; title: Personal computer applications software development; title: The Apple ///; title: Apple means business; title: Betting the company: the development of the Lisa computer; a giant step in the development of the modern personal computer; title: The Lisa sales challenge; title: The Macintosh development; title: A new floppy drive concept; title: The 1984 Macintosh Super Bowl ad; title: Selling to the industry market segments; title: The dealer channel; title: Apple Computers in the school; title: Establishing national accounts sales; title: Supporting the industrial customer; title: The changing of the guard and corporate vision; title: John Sculley joins Apple Computer; title: An Apple Computer store concept; title: Vision and its effect on new ideas; title: Life beyond Apple Computer; title: Generating an income stream; title: Being in the right place at the right time comes forward again; title: On to new ventures ... or should I say Adventures; title: Prometheus Products; title: Tigan Communications; title: Productivity Software, Inc.; title: Enter Microsoft; title: Portable Energy Products (PEP); title: Endosonics Corp.; title: Chips and Technologies, Inc.; title: Aldus Corporation; title: The Adobe acquisition of Aldus; title: Adobe Acrobat; title: Connect, Inc.; title: Venture capital; title: Angel investing; title: Examples of new software programs; title: Another new adventure: presenting a college level seminar; title: Epilogue; title: About the author.