Die Bestimmung der Kaufverbundenheit von Produkten
By: von Franz Böcker.
Series: Schriften zum Marketing ;; Bd. 7; Schriften zum Marketing (Berlin) ;; Bd. 7.
Publisher: Duncker und Humblot
Published: 1978
Place of publication: Berlin
Language: ger
Number of pages: 232
Subjects: Product management -- Decision making.; Consumers' preferences.
Notes: Bibliography: p. 218-232.
Based on the author's Habilitationsschrift, Erlangen, 1976.
Errata slip inserted.