Enhancing knowledge development in marketing
Subtitle: perspectives and viewpoints
By: edited by P. Rajan Varadarajan and Anil Menon.
Contributors: Varadarajan, P.; Menon, Anil.; American Marketing Association.
Publisher: American Marketing Association
Published: 1993
Place of publication: Chicago
Language: eng
Number of pages: 75
Subjects: Marketing research -- Congresses.
Notes: "Selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators' Conference"--P. viii.