Handbook of business-to-business marketing management
By: editor, Arch G. Woodside.
Contributors: Woodside, Arch G.
Series: Advances in business marketing and purchasing -- v. 6.; Advances in business marketing & purchasing -- v. 6.
Publisher: JAI Press Inc.
Published: 1994
Place of publication: Greenwich, CT
Language: eng
Number of pages: 333
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.