Marketing Channels
Subtitle: A Relationship Management Approach
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: August 24, 2001
Language: eng
Format: Hardcover
Number of pages: 544
ISBN-13: 9780072895124
Subjects: Sales & marketing management; Marketing - General; Marketing Management; Business & Economics; Business / Economics / Finance; Relationship marketing; Business/Economics; Marketing channels; Marketing - Multilevel; Advertising & Promotion; Business & Economics / Marketing / General