101 social media tactics for nonprofits
Subtitle: a field guide
By: Melanie Mathos, Chad Norman
Contributors: Norman, Chad, 1973-
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781118106242
Subjects: Nonprofit organizations; Social media; BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
Other titles: One hundred and one social media tactics for nonprofits
Description: "The ultimate social media field guide for nonprofits--with 101 ways to engage supporters, share your mission, and inspire action using the social web101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.  Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways  Features 101 beginner to intermediate-level tactics with real-life examples  Offers a workable format to help nonprofits discover new ways of deploying their strategy  Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation,  March of Dimes, and The Humane Society  Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives"--
Notes: Includes index.