The Persuasion Handbook
Subtitle: Developments in Theory and Practice
Contributors: James Price Dillard (Editor); Michael W. Pfau (Editor)
Edition: 1st edition
Publisher: Sage Publications, Inc
Published: June 15, 2002
Language: eng
Format: Hardcover
Number of pages: 896
ISBN-13: 9780761920069
Subjects: Business & Management; Sociology, Social Studies; Philosophy; Interpersonal Relations; Psychology; Social aspects; Communication; Social Psychology; Language Arts & Disciplines / Communication; Criticism; Persuasion (Psychology); Persuasion (Rhetoric)
First sentence: A volume dealing with the process of persuasion should profit from a tentative answer to the question: What does it mean to be persuaded?