The marketing of pharmaceuticals to managed care
By: Ann M. Lee and A. James Lee.
Contributors: Lee, A. James.; Decision Resources, Inc.
Series: DR Reports
Publisher: Decision Resources, Inc.
Published: 1995
Place of publication: Waltham, MA
Language: eng
Number of pages: 117
Subjects: Drugs -- United States -- Marketing.; Health maintenance organizations -- United States -- Marketing.; Managed care plans (Medical care) -- United States -- Marketing.
Notes: "R950302."