The AMA handbook of marketing for the service industries
By: Carole A. Congram, editor, Margaret L. Friedman, associate editor.
Contributors: Congram, Carole A.; Friedman, Margaret L.; American Management Association.
Publisher: American Management Association
Published: 1991
Place of publication: New York, NY
Language: eng
Number of pages: 588
Subjects: Service industries -- Marketing.
Notes: Includes bibliographical references and index.