Selected cases in strategic marketing
Subtitle: for the University of Phoenix
By: [edited by] Linda E. Swayne, Peter M. Ginter.
Contributors: Swayne, Linda E.; Ginter, Peter M.
Edition: 2nd ed.
Publisher: Simon & Schuster Custom Pub.
Published: 1993
Place of publication: Needham Heights, MA
Language: eng
Subjects: Marketing -- Decision making -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.