Marketing
Subtitle: The Core (Mcgraw-Hill/Irwin Series in Marketing)
Publisher: Irwin/McGraw-Hill
Published: September 2003
Language: eng
Format: Paperback
Number of pages: 1
ISBN-13: 9780072547030
Subjects: Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: Developing customer relationships and value.