Internal marketing
Subtitle: tools and concepts for customer-focused management
By: Pervaiz K. Ahmed and Mohammed Rafiq.
Contributors: Rafiq, Mohammed.; Chartered Institute of Marketing.
Publisher: Elsevier Butterworth-Heinemann; Butterworth-Heinemann
Published: 2002
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 299
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.; Organizational effectiveness.; Organizational effectiveness -- Case studies.; Relationship marketing.; Customer relations.
Genres: Case studies.
Other titles: Tools and concepts for customer-focused management
Notes: Includes bibliographical references and index.
Published in association with The Chartered Institute of Marketing.