Towards a typology of marketing town centre management schemes through the use of KPIs
By: Sophie Hogg, Dominic Medway and Gary Warnaby.
Contributors: Medway, Dominic.; Warnaby, Gary.
Series: Research in Management and Business Working Paper Series -- WP01/11; Working papers / Manchester Metropolitan University School -- WP01/11
Publisher: MMU Business School
Published: 2001
Place of publication: Manchester
Language: eng
Number of pages: 19