Does Marketing Need Reform?
Subtitle: Fresh Perspectives on the Future
Contributors: Jagdish N. Sheth (Editor); Rajendra S. Sisodia (Editor)
Publisher: M.E. Sharpe
Published: January 30, 2006
Language: eng
Format: Paperback
Number of pages: 360
ISBN-13: 9780765616999
Subjects: Sales & marketing; Fiction - General; Business & Economics; Business/Economics; Marketing - General