Selling to a segmented market
Subtitle: the lifestyle approach
By: Chester A. Swenson.
Publisher: Quorum Books
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 177
Subjects: Market segmentation -- United States.; Consumers' preferences -- United States.; Consumer behavior -- United States.; Lifestyles -- United States.
Notes: Includes bibliographical references (p. [153]-[165]) and index.