Why CRM Doesn't Work
Subtitle: How to Win by Letting Customers Manage the Relationship
Contributors: Seth Godin (Foreword)
Edition: 1 edition
Publisher: Bloomberg Press
Published: March 1, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781576601327
Subjects: Distributive industries; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Customer Service; Business & Economics / Customer Service; Marketing - Telemarketing; Customer relations
First sentence: I'm not stupid.