Enhance inbound and outbound marketing with a trusted single view of the customer
By: Chuck Ballard ... [et al.].
Contributors: International Business Machines Corporation. International Technical Support Organization
Edition: 1st ed.
Series: IBM redbooks; IBM redbooks
Publisher: IBM Corp., International Technical Support Organization
Published: 2014
Place of publication: Poughkeepsie, NY
Language: eng
ISBN-13: 9780738439556
Subjects: Marketing; Management; Computer programs; Database management
Notes: Number on resource description page: SG24-8173-00.

Includes bibliographical references.