The impact of distinctiveness in advertising
By: Kapil Jain
Published: 1991
Language: eng
Number of pages: 172
Notes: "91-18,591."

Thesis (Ph. D.)--Columbia University, 1990.

Includes bibliographical references (leaves 126-136).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1991. 1 microfilm reel ; 35 mm.