Relationship marketing for competitive advantage
Subtitle: winning and keeping customers
By: Adrian Payne [and others]
Contributors: Chartered Institute of Marketing
Series: The marketing series. Professional development; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1998
Place of publication: Oxford; Boston
Language: eng
Number of pages: 304
ISBN-13: 9780585315546
Copyright date: 1995
Subjects: Customer relations; Relationship marketing; Consumer satisfaction; Customer services; Relations avec la clientèle; Marketing relationnel; Consommateurs; Satisfaction; Service à la clientèle; BUSINESS & ECONOMICS; Customer Relations
Notes: "Published on behalf of the Chartered Institute of Marketing."

Includes index.