Effects of television advertising on consumer socialization
By: by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant.
Contributors: Wackman, Daniel B., joint author.
Publisher: Marketing Science Institute
Published: 1974
Place of publication: [Cambridge, Mass.]
Language: eng
Number of pages: 48
Subjects: Television advertising -- United States -- Case studies.; Television advertising and children -- United States.; Socialization.
Notes: Includes bibliographical references.
"Working paper."
"Preliminary research report."