Introduction to marketing models with Lotus 1-2-3
By: Scott M. Smith, William R. Swinyard.
Contributors: Swinyard, William R.
Publisher: Irwin; Richard D Irwin
Published: 1988
Place of publication: Homewood, Ill
Language: eng
Number of pages: 234
Subjects: Lotus 1-2-3 (Computer file); Marketing -- Decision making -- Mathematical models.
Notes: System requirements for computer disk (version 1.1a): IBM PC; 256K; DOS 2.0 or later; Lotus 1-2-3; 2 disk drives.
Includes index.