United We Brand
Publisher: Harvard Business School Press
Published: April 4, 2003
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9781578517985
Subjects: Business strategy; Sales & marketing; New products; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Brand name products; Management
First sentence: "If there is any discrepancy between the reality of your company and its perception in the marketplace, you need a brand roadmap."