Cases in advertising and promotion management
By: John A. Quelch, Paul W. Farris.
Contributors: Farris, Paul.
Edition: 4th ed.
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 746
Subjects: Advertising -- Case studies; Sales promotion -- Case studies
Notes: Includes bibliographical references and index.