Permission Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740300147
Table of contents: title: Sisältö; title: Introduction; title: What is Permission Marketing?; title: The Benefits of Permission Marketing; title: What this book will cover; title: Getting Permission; title: Offline List Building; title: Online List Building; title: Facebook and Social Media; title: Incentives; title: Permissions; title: Automating the Process; title: Why Automate?; title: Using Autoresponders (Email Marketing Systems); title: List Management; title: AWeber Example; title: Tracking; title: What to Say in Your Messages; title: Sending More Information; title: Courses and Training; title: Newsletters; title: Teasers; title: Offers and Deals; title: Getting Your Emails Opened; title: Subject Line; title: From Address; title: The Opening Few Lines; title: Design; title: Content; title: Previous Content; title: Topicality; title: Exclusiveness; title: Time and Day of Sending; title: Timeliness; title: Frequency; title: Mobile Marketing; title: Why Mobile Matters; title: Mobile Functions; title: Monetising Your List; title: How Often to Promote Your Services; title: Sponsorship and Advertising; title: Monetising Your List 2; title: Joint Ventures; title: Strategic Partnerships; title: Affiliate Links; title: List Brokerage; title: Conclusion and Summary