Theory in marketing
Subtitle: selected essays
By: edited by Reavis Cox and Wroe Alderson.
Contributors: Alderson, Wroe, joint ed.
Publisher: R.D. Irwin
Published: 1949
Place of publication: Chicago
Language: eng
Number of pages: 340
Subjects: Marketing.
Notes: Bibliographical footnotes.
"Prepared under the sponsorship of the American Marketing Association."