1981 fact book on direct response marketing
Subtitle: statistical update
Edition: 4th ed.].
Publisher: Direct Mail/Marketing Association
Published: 1981
Place of publication: New York, N.Y
Language: eng
Number of pages: 164
Subjects: Direct selling; Advertising, Direct-mail; Mail-order business
Other titles: Fact book on direct response marketing
Notes: Bibliography: p. 159-164.