The long-term differentiation value of marketing communication actions
By: William Boulding, Eunkyu Lee, Richard Staelin
Contributors: Lee, Eunkyu; Staelin, Richard, 1939-; Marketing Science Institute
Series: Report -- no. 92-133; Report (Marketing Science Institute) -- no. 92-133
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Communication in marketing; Marketing -- Management
Notes: "Technical working paper."

"December 1992."

Includes bibliographical references (p. 24-26)