The Sport Star
Subtitle: Modern Sport and the Cultural Economy of Sporting Celebrity (Published in association with Theory, Culture & Society)
Publisher: Sage Publications Ltd
Published: September 15, 2005
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780761943518
Subjects: Popular culture; Sports & Outdoor Recreation; Sociological aspects; Popular Culture - General; Social Science; Sociology; Sports; General; Sociology - General; Social Science / Sociology / General; Athletes; Celebrities; Social life and customs
First sentence: Sport is now at the heart of contemporary culture and in the words of one commercially interested observer seems destined to 'define the culture of the world' (Phil Knight, founder and chairman of Nike corporation, cited in Katz 1994: 199).