Mining your product line
Subtitle: creating new products with bundling
By: by Ward A. Hanson, Gary D. Eppen, and R. Kipp Martin.
Contributors: Eppen, Gary D., 1936-; Martin, Richard Kipp.
Series: Paper ;; no. 972; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 972.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1990
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 15
Subjects: Product lines.; Bundling (Marketing); New products -- Prices.
Other titles: Bundling.
Notes: Includes bibliographical references (p. [16]).
"April 1990."