Marketing in a Multicultural World
Subtitle: Ethnicity, Nationalism, and Cultural Identity
Contributors: Janeen Arnold Costa (Editor); Gary J. Bamossy (Editor)
Publisher: Sage Publications, Inc
Published: April 5, 1995
Language: eng
Format: Hardcover
Number of pages: 341
ISBN-13: 9780803953277
Subjects: Anthropology; Market research; Multicultural studies; Social aspects; Culture; Marketing; Sociology; Communication in marketing; Business & Economics / Advertising & Promotion; Consumer behavior; Intercultural communication
First sentence: We live in confusing times.