Microstyle
Subtitle: the art of writing little
By: Christopher Johnson
Edition: 1st ed.
Publisher: W. W. Norton & Co.; W.W. Norton & Co.
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 246
ISBN-13: 9780393077407
Subjects: Style; Rhetoric; English language
Description: A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Notes: Includes index.