Advertising Research
Subtitle: The Internet, Consumer Behavior, and Strategy
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: July 1, 2000
Language: eng
Format: Paperback
Number of pages: 281
ISBN-13: 9780877572886
Subjects: Advertising; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Research; Marketing - General; Business & Economics / Marketing / General; Consumer behavior; Internet marketing; Marketing research