1994 AMA Winter Educators' Conference
Subtitle: marketing theory and applications
By: editors, C. Whan Park ... [et al.]
Contributors: Park, C. Whan; American Marketing Association
Publisher: American Marketing Association
Published: 1994
Place of publication: Chicago, Ill
Language: eng
Number of pages: 394
Subjects: Marketing -- Congresses; Marketing-research -- Congresses
Other titles: Marketing theory and applications
Notes: Held Feb. 19-22, St. Petersburg, Florida

"Volume 5."

Includes bibliographical references and index