The XYZ factor
Subtitle: the DoSomething.org guide to building impactful social movements and creating awesome change
By: DoSomething.org, Nancy Lublin, Alyssa Ruderman
Contributors: DoSomething.org
Publisher: Jossey-Bass
Published: 2014
Place of publication: San Francisco, CA
Language: eng
ISBN-13: 9781118928141
Subjects: Social responsibility of business; Social change; Social movements; Corporate culture; BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
Description: "Make a bigger impact with a new approach to strategy, funding, engagement, and moreThe XYZ Factor describes how organizations can build social movements and create change, regardless of org type or size. Based on the model used by DoSomething.org, the book features impact stories, engagement models, and proven tactics from the field. Designed for organizations looking to make a bigger social impact, this helpful guide provides a fresh take on organizational culture, emphasizing creative thinking and the strategic use of data, brand, corporate partnerships, and strategic partners. Readers will find practical advice on zero-dollar marketing, user engagement, and acquisition, and candid discussion on program analysis and knowing when to give the green light.DoSomething.org spearheads national campaigns to help teens and young adults make an impact, without needing money, an adult, or a car. They make it easy for their member base of 2.5 million young people to make change around bullying, violence, the environment, and everything in between. The XYZ Factor describes the tools, techniques, and insights that make DoSomething.org so successful, helping nonprofits and for-profits alike rethink their impact strategy.  Create an "impact culture" that affects big change  Discover the secrets to engagement and effective impact strategy  Learn the tricks that increase impact while reducing program costs  Organizations around the world want to know the secrets to DoSomething's success. Is it the people, the strategy, the causes, the marketing, or something more ephemeral? This book divulges those secrets, straight from the source, in a practical way that empowers other organizations to follow suit. For anyone ready to see real change, The XYZ Factor can help make it happen"--
Notes: Includes index.
Table of contents: title: Machine generated contents note:  Acknowledgments Introduction to The XYZ Factor: The DoSomething.org Guide to Building Impactful Social Movements and Creating Awesome Change 1 The Physical Space: An Office like Summer Camp (Julie Lorch, Product Manager) 2 Pitch, Pleeeease: How XYZ Organizations Make Presenting a Way of Life (Julie Lorch, Product Manager) 3 Grow Your Staff Overnight: How to Turn Interns into Your Biggest Asset (Sarah Piper-Goldberg, Campaigns Associate, Discrimination and Bullying) 4 Being Data-informed (Jeff Bladt, Chief Data Officer) 5 Brand: How Your Identity Impacts Everything (Farah Sheikh, Campaigns Manager: Education) 6 How to Form Meaningful Relationships (Muneer Panjwani, Business Development Manager and Liz Eddy, Special Project Manager) 7 Strategic Partnerships: Forging non-monetary partnerships (Hilary Gridley, Campaigns Associate: Environment & Animal Welfare) 8 Creative Marketing: Functioning on a Zero Dollar Marketing Budget (Chloe Lee, Marketing Manager and Colleen Wormsley, Marketing Associate) 9 Acquisition and Engagement: How to Get and Keep Members (Nami Mody, Campaigns Associate: Poverty, Homelessness and International and Josh Cusano, Data Scientist) About the Authors .