Contemporary advertising
By: William F. Arens with the editorial collaboration of Jack J. Whidden.
Contributors: Whidden, Jack J.
Edition: 6th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1996
Place of publication: Chicago
Language: eng
Subjects: Advertising.
Notes: Includes bibliographical references and index.
Includes four pages of color tranparencies.