Personal selling
Subtitle: function, theory, and practice
By: James R. Young, R. Wayne Mondy.
Contributors: Mondy, R. Wayne, 1940-
Edition: 2nd ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1982
Place of publication: Chicago
Language: eng
Number of pages: 536
Subjects: Selling.; Sales management.
Notes: Includes bibliographical references and index.