Hispanic customers for life
Subtitle: a fresh look at acculturation
By: M. Isabel Valdés
Publisher: Paramount Market Publishing, Inc.
Published: 2008
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 194
ISBN-13: 9780978660260
Notes: Includes bibliographical references and index.
Table of contents: title: U.S. Latinos : from 15+ percent to 25+ percent; title: Born/not born in the USA; title: Recovering the latino soul; title: Latinos in society; title: Marketing today and tomorrow : the emotional-cultural paradigm; title: Share of heart: the philosophy; title: Revisiting the in-language approach; title: The genage paradigm; title: The youth segments; title: The adult segments; title: Making a marketing choice based on acculturation.