Pioneer brand advantage in Japan and the United States
By: Frank Alpert ... [et al.]
Contributors: Alpert, Frank; Marketing Science Institute
Series: Report -- no. 96-101; Report (Marketing Science Institute) -- no. 96-101
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Brand name products -- Japan -- Marketing; Brand name products -- United States -- Marketing; Brand choice -- Japan; Brand choice -- United States
Notes: "March 1996."

Includes bibliographical references (p. 31-34)