Brand identity breakthrough
Subtitle: how to craft your company's unique story to make your products irresistible
By: by Gregory V. Diehl ; foreword by Alex Miranda
Edition: Third edition.
Published: 2017
Language: eng
Number of pages: 217
Copyright date: 2016
Subjects: Corporate image; Branding (Marketing)
Table of contents: title: Why identity matters; title: Creating your brand identity; title: Telling your story to the world; title: Brand identity case studies; title: Resources for prospective entrepreneurs.