Life stages of the museum visitor
Subtitle: building engagement over a lifetime
By: by Susie Wilkening and James Chung.
Contributors: Chung, James, 1966-; American Association of Museums.
Publisher: AAM Press
Published: 2009
Place of publication: Washington, DC
Language: eng
ISBN-13: 9781933253138
Subjects: Museum attendance -- Evaluation; Museum techniques -- Evaluation; Museums -- Management; Museum visitors -- Evaluation; Museum attendance -- United States -- Evaluation; Museum visitors -- United States
Notes: "The American Association of Museums."

Includes index.
Table of contents: title: Generational dynamics at play; title: The research; title: The changing face of America; title: Museum advocates, part I: who are they?; title: Museum advocates, part II: where do they come from?; title: The challenge of moms; title: "We've outgrown museums: middle-school students; title: Generation Y; title: Older women, the dream visitors; title: Older men: amazing grace; title: Six trends.