The Total Package
Subtitle: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Publisher: Back Bay Books
Published: August 25, 1997
Language: eng
Format: Paperback
Number of pages: 289
ISBN-13: 9780316365468
Subjects: Cultural studies; History Of Art / Art & Design Styles; Industrial / Commercial Art & Design; Production & quality control management; Sales & marketing; Packaging (Marketing Aspects); Popular Culture; Social Science; Pop Arts / Pop Culture; Art; USA; Advertising & Promotion; Marketing - General; Popular Culture - General; Social Science / General; Advertising; Packaging; Psychological aspects; Social aspects; United States
First sentence: When you put yourself behind a shopping cart, the world changes.