Marketing and promoting electronic resources
Subtitle: creating the e-buzz!
By: Eleonora Dubicki, editor.
Contributors: Dubicki, Eleonora.
Publisher: Haworth Information Press
Published: 2007
Place of publication: Binghamton, NY
Language: eng
ISBN-13: 9780789035851; 9780789035868
Subjects: Libraries -- Special collections -- Electronic information resources; Academic libraries -- Marketing; Libraries and the Internet
Other titles: Serials librarian.
Notes: "Co-published simultaneously as The serials librarian, volume 53, number 3, 2007."

Includes bibliographical references and index.
Table of contents: title: Basic marketing and promotion concepts / Eleonora Dubicki; title: Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers; title: A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon; title: Marketing to community college users / Mark S. Thompson, Lynn Schott; title: Marketing electronic resources to distance students : a multipronged approach / Julia Leong; title: Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain; title: A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods; title: Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood; title: Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox; title: Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly; title: Using RSS feeds to alert users to electronic resources / Kim Armstrong; title: Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski.