Believe me
Subtitle: why your vision, brand, and leadership need a bigger story
By: Michael Margolis
Publisher: Get Storied Press
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 66
ISBN-13: 9780984260805
Subjects: Storytelling; Economic aspects; Corporate culture; Organizational Innovation; Social Marketing
Description: "Believe Me introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: people don't really buy your product, solution, or idea, they buy the stories that are attached to it. If you're a change-maker or innovator, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. Each axiom is supported by examples and inspired quotes from recognized luminaries."--
Table of contents: title: Introduction; title: How ideas become reality: Meaning; Perception; Relationship; Memory; Choices; title: Engaging the status quo: Disbelief; Culture; Leadership; Convergence; Epic; title: Finding Relevance: Change; Identity; Freedom; Evolution; Prophesy; title: Epilogue; title: 15 storytelling axioms revisited; title: Putting ideas into practice; title: 7 bonus quotes; title: Bibliography; title: About the author; title: Are you ready to create a bigger story?; title: Special bonuses