Strategic brand communication campaigns
By: Don E. Schultz, Beth E. Barnes.
Contributors: Barnes, Beth E.; Schultz, Don E.
Edition: 5th ed.
Publisher: NTC Business Books
Published: 1999
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 378
Subjects: Advertising campaigns.
Notes: Includes bibliographical references and index.
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.