Marketing communications
Subtitle: a European perspective
By: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Edition: 4th ed.
Publisher: Financial Times Prentice Hall
Published: 2010
Place of publication: Harlow, England
Language: eng
Format: Elektronische Daten :
Number of pages: 660
ISBN-13: 9780273721383
Subjects: Communication in marketing; Advertising
Notes: Previous ed.: 2007.