Brand Clout
Subtitle: Maintaining Relevance and Profitability Amidst Constant Change
Publisher: Cameo Publications, LLC
Published: February 2005
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9780974414959
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Marketing / General; Brand name products
First sentence: The recent events that have rocked the country, and the world; the economic recession, the 9/11 disasters, the continued bio-terrorist activity and threats, declining consumer confidence, job layoffs, the stock market decline, corporate governance issues, the commercial real estate market slump, et al, have formed what many in the tech business refer to as the "Perfect Storm".