Lee Iacocca
Subtitle: the man, the myth, the corporation : Iacocca's development as an American Western Mythical Hero and the exploitation of this condition in Chrysler television commercials, 1981-1985
By: by Michael D. Fox
Published: 1988
Language: eng
Number of pages: 121
Subjects: Iacocca, Lee A. -- Influence
Notes: Typescript (photocopy)

Thesis (M.A.)--Miami University, Dept. of Mass Communication, 1988

Bibliography: leaves 115-121