Measuring overall judgments and attribute evaluations
Subtitle: overall first vs. attributes first
By: K. Sridhar Moorthy
Contributors: Marketing Science Institute
Series: Report -- no. 91-120; Report (Marketing Science Institute) -- no. 91-120
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Market surveys; Consumers -- Attitudes; Questionnaires
Notes: "Technical working paper."

"August 1991."

Includes bibliographical references (p. 26-28)