Campaigning to the new American electorate
Subtitle: advertising to Latino voters
By: Marisa A. Abrajano.
Publisher: Stanford University Press
Published: 2010
Place of publication: Stanford, Calif
Language: eng
Number of pages: 210
ISBN-13: 9780804768955; 9780804768962
Subjects: Advertising, Political -- United States; Political campaigns -- United States; Hispanic Americans -- Politics and government
Notes: Includes bibliographical references and index.
Table of contents: title: Campaigning to a changing American electorate; title: A theory of information-based advertising; title: Campaigning to ethnic and racial minorities in the U.S.; title: Candidates' advertising strategies; title: Advertising effects on the Latino vote; title: The consequences of an information-based advertising strategy; title: The future of ethnically targeted campaigns; title: Epilogue : the 2008 campaigns.