Chief customer officer 2.0
Subtitle: how to build your customer-driven growth engine
By: Jeanne Bliss
Edition: Completely revised and expanded.
Publisher: Jossey-Bass
Published: 2015
Language: eng
Number of pages: 271
ISBN-13: 9781119047605
Subjects: Industrial management; Management; Customer relations
Notes: Includes index.
Table of contents: title: Chief customer officer role clarity; title: Unite leadership to achieve customer-driven growth; title: Competency one: honor and manage customers as assets; title: Competency two: align around experience; title: Competency three: build a customer listening path; title: Competency four: proactive experience reliability & innovation; title: Competency five: one-company leadership, accountability, and culture; title: Staging the work; title: Establishing and filling the chief customer officer role.