Thoughts on design
By: Paul Rand
Contributors: Bierut, Michael, author of foreword
Edition: New edition.
Publisher: Chronicle Books
Published: 2014
Language: eng
Number of pages: 95
ISBN-13: 9780811875448
Copyright date: 1947
Subjects: Design; Commercial art
Description: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Notes: "Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

Includes bibliographical references.
Table of contents: title: The beautiful and the useful; title: The designer's problem; title: The symbol in advertising; title: Versatility of the symbol; title: The role of humor; title: Imagination and the image; title: Reader participation; title: Yesterday and today; title: Typographic form and expression.