Kyōsei no māketingu senryaku
Subtitle: 21-seiki e no teian : udon mēkā Shimadaya ga jissen shite kita "kokyaku mamzoku keie" no kotae
By: Harada Tōru.
Edition: Shohan
Publisher: Daiamondosha
Published: 1992
Place of publication: Tōkyō
Language: jpn
Number of pages: 245
Subjects: Shimadaya.; Food industry and trade -- Japan.; Marketing -- Japan.; Sales management -- Japan.