The publisher's direct mail handbook
By: Nat G. Bodian.
Series: The Professional editing and publishing series
Publisher: ISI Press
Published: 1987
Place of publication: Philadelphia
Language: eng
Number of pages: 256
Subjects: Publishers and publishing -- Handbooks, manuals, etc.; Advertising -- Books -- Handbooks, manuals, etc.; Books -- Marketing -- Handbooks, manuals, etc.; Direct marketing -- Handbooks, manuals, etc.; Advertising, Direct-mail -- Handbooks, manuals, etc.; Periodicals -- Marketing -- Handbooks, manuals, etc.
Other titles: Direct mail handbook.
Notes: Bibliography: p. 232-233.
Includes index.