Decision difficulty in bundle choice
Subtitle: the role of complexity, uniqueness, and similarity
By: Manoj K. Agarwal and Subimal Chatterjee
Contributors: Chatterjee, Subimal
Series: Report -- no. 02-103; Report (Marketing Science Institute) -- no. 02-103
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 31
Subjects: Bundling (Marketing); Marketing -- Decision making; Consumers preferences
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 29-31)