High Intensity Marketing
Publisher: SA Press
Published: February 2003
Language: eng
Format: Paperback
Number of pages: 191
ISBN-13: 9780973130805
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General
First sentence: One interesting and important issue that has preoccupied marketing professionals and academics alike for many years is the question of whether marketing be considered as a scientific discipline or an art.