A study of comparative advertising in Canada =
Subtitle: [Enquête sur la publicité comparative au Canada]
By: by Gordon H. G. McDougall.
Contributors: Consumer Research Council Canada.
Publisher: Consumer Research Council Canada
Published: 1977
Place of publication: Ottawa
Language: eng
Number of pages: 62
Subjects: Comparison advertising -- Canada.
Other titles: Enquête sur la publicité comparative au Canada.
Notes: Bibliography: p. 49-50.
Text in English and French, each with special t.p. and separate paging. French text on inverted pages.