Contemporary marketing
By: Louis E. Boone, David L. Kurtz.. --
Contributors: Kurtz, David L., 1941-
Edition: 3d ed. --. --
Publisher: Dryden Press, c1980.
Published: 1980
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 536
Subjects: Marketing
Notes: Includes bibliographical references and indexes.