The secrets of selling
Subtitle: how to win in any sales situation
By: Geoff King
Edition: 2nd ed.
Publisher: Longman; FT Press
Published: 2010
Place of publication: Harlow, England; New York
Language: eng
ISBN-13: 9780273742326
Subjects: Selling
Notes: Includes bibliographical references and index.
Table of contents: title: What to say in sales meetings; title: How to assess the character of your prospect quickly and accurately; title: Using emotion in selling; title: Body language in sales meetings; title: How to write proposals; title: Writing words that sell; title: Finding new business through mailshots; title: Finding new business through seminars; title: How to use the telephone for selling; title: Finding new business through partners; title: How to brand and advertise your company effectively; title: Presentations, away-days and exhibitions; title: Getting the most from the media; title: Tips on beating the competition; title: How to sort the contract stage painlessly; title: Tips on managing your contacts; title: Tips on managing large accounts; title: Tips on negotiation; title: How to measure performance; title: So what makes the difference between average and top-flight sales performance?