Remaking the American patient
Subtitle: how Madison Avenue and modern medicine turned patients into consumers
By: Nancy Tomes
Series: Studies in social medicine; Studies in social medicine
Publisher: The University of North Carolina Press
Published: 2016
Language: eng
Number of pages: 538
ISBN-13: 9781469622774
Subjects: Medical care; Medicine; History; Consumer-driven health care; Marketing
Description: In a work that spans the twentieth century, Nancy Tomes questions the popular - and largely unexamined - idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.
Notes: Includes bibliographical references (pages 473-518) and index.
Table of contents: title: Farewell to the free trade in doctoring; title: The high cost of keeping alive; title: The new corner store; title: The guinea pigs' revolt; title: The fourth necessity; title: The MDs are off their pedestal; title: A big pill to swallow; title: The patient must prescribe for the doctor; title: Get ready for a new breed of patients; title: Shopping mall medicine; title: Medicine-chest roulette.