A theoretical model for time series analysis of competition between related product categories and brands
By: by Daniel Janssens, Laurence Takeuchi.
Contributors: Takeuchi, Laurence.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 771; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 771.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 40
Subjects: Brand choice -- Mathematical models.; Competition -- Mathematical models.; Time-series analysis.
Notes: Bibliography: p. 38-40.
"August 1981."