The Mass Marketing of Politics
Subtitle: Democracy in an Age of Manufactured Images
Publisher: Sage Publications, Inc; Sage Publications
Published: July 2, 1999
Language: eng
Format: Hardcover
Number of pages: 184
ISBN-13: 9780761909583
Subjects: Political campaigning & advertising; Sociology, Social Studies; Presidents; Political Process - Elections; Propaganda; U.S. Elections And Voting; Current Affairs; Politics / Current Events; Politics/International Relations; USA; Political Process - General; Advertising & Promotion; Government - U.S. Government; Business & Economics / Marketing / General; United States; American; Election; Marketing; Political campaigns
Description: "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.