Defining, measuring, and managing brand equity
By: by Lance Leuthesser
Contributors: Marketing Science Institute; Marketing Science Institute. Conference
Series: Report -- no. 88-104; Report (Marketing Science Institute) -- no. 88-104
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA
Language: eng
Number of pages: 32
Subjects: Brand name products; Valuation; Marketing
Notes: Summary of a Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX.

"May 1988."