Consumer tribes
By: edited by Bernard Cova, Robert Kozinets, Avi Shankar
Contributors: Cova, Bernard; Kozinets, Robert; Shankar, Avi
Publisher: Butterworth-Heinemann
Published: 2007
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 339
ISBN-13: 9780750680240
Subjects: Market segmentation; Consumer behavior
Notes: Includes bibliographical references and index