American marketing in the European Common Market, 1963-1973
By: Dagfinn Moe Hansen and J.J. Boddewyn
Contributors: Marketing Science Institute; Boddewyn, J. J. (Jean J.)
Series: Marketing Science Institute. Working paper; Report (Marketing Science Institute) -- no. 76-107.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 104
Subjects: Export marketing; Management; Commerce; American Corporations; International business enterprises
Notes: Includes bibliographical references.