The Soviet dream world of retail trade and consumption in the 1930s
By: Amy Randall.
Series: Consumption and public life
Publisher: Palgrave Macmillan
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 251
ISBN-13: 9780230573963
Subjects: Retail trade -- Soviet Union; Consumption (Economics) -- Soviet Union; Soviet Union -- Economic conditions -- 1917-1945
Description: This is a social and cultural history of the Stalinist campaign to establish 'Soviet' retail trade, exploring how societies in the interwar era responded to the challenges of mass distribution and consumption.
Notes: Includes bibliographical references and index.
Table of contents: title: A new approach to retailing and consumption : the campaign for Soviet trade; title: The "perestroika" of the retail sector : visionary planning for revolutionary retailing; title: Legitimizing Soviet trade : gender and the feminization of the retail workforce; title: "Revolutionary bolshevik work" : Stakhanovism in retail trade; title: The kontrol of Soviet trade from above and from below; title: The making of the new Soviet consumer; title: Soviet retailing and consumer culture in comparative perspective.