Higher Education as Competetive Enterprise: When Markets Matter
Subtitle: New Directions for Institutional Research (J-B IR Single Issue Institutional Research)
Publisher: Jossey-Bass
Published: October 11, 2001
Language: eng
Format: Paperback
Number of pages: 100
ISBN-13: 9780787957957
Subjects: Higher & further education; Education / Teaching; College And University Administration; Comparative Higher Education; Education; General; Education / General; Administration - General; Higher
First sentence: It is an observation delivered in earnest, usually by college or university presidents struggling to make their campuses more responsive to change: "It's the right message-we do have to become more efficient, more productive; but the language is all wrong.