Encyclopedia of Consumer Brands Edition 1.
Edition: 1 edition
Publisher: St. James Press
Published: November 19, 1993
Language: eng
Format: Board book
Number of pages: 2001
ISBN-13: 9781558623354
Subjects: Advertising; Manufacturing industries; Reference works; Technology: General Issues; Reference; Sales Promotion; Business / Economics / Finance; General; Marketing - Research; United States; Reference - General; Economics, Finance, Business and Industry; Brand choice; Brand name products; Consumers' preferences