Winning Strategies for the New Latin Markets
Edition: 1st edition
Publisher: FT Press
Published: August 16, 2002
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780130617163
Subjects: International business; Sales & marketing; Marketing - General; Competition; Business / Economics / Finance; Business & Economics; Textbooks; Latin America; Business/Economics; Consumption (Economics); Economic Conditions; Marketing - Research; Business & Economics / Marketing / International; Commerce; Infrastructure (Economics)
First sentence: Over the past decade, the Latin world (Latin America, the U.S. Hispanic population, Spain, and Portugal) has emerged as a dynamic market, driven by a web of transatlantic and pan-American investment after Latin American economies opened in the early 1990s.