Perspectives on Public Relations Research
Publisher: Routledge
Published: December 10, 1999
Language: eng
Number of pages: 288
ISBN-13: 9780415217675
First sentence: Mintzberg (1983) traced the origin of management theory to neoclassical microeconomics, a theory based on the assumption of a rational, economic man (women did not exist in classical theory) who maximized some criterion important to him - utility in the case of consumers and profits in the case of entrepreneurs.
Notes: Routledge Advances in Management and Business Studies