User-Generated Content and its Impact on Branding
Subtitle: How Users and Communities Create and Manage Brands in Social Media
Publisher: Springer Gabler
Published: Sep 24, 2013
Format: paperback
Number of pages: 129
ISBN-13: 9783658023492
Notes: Source title: User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media