Managing Business Crises
Subtitle: From Anticipation to Implementation
Publisher: Quorum Books
Published: November 30, 2002
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9781567204049
Subjects: Business studies; Economics, Finance, Business and Industry; Management - General; Crisis management; Business & Economics; Business / Economics / Finance; Business/Economics; Business Communication - General; Leadership; Business & Economics / Management; Industrial management
First sentence: Seven days. That's all the time it took for the 114-year-old-Atlanta-based beverage behemoth Coca-Cola Company to go from a much admired and trusted market leader in Europe to a company scrambling to give away products in order to pick up the shreds of consumer confidence.