Library of advertising
Subtitle: methods of appeal; outdoor, street car and miscellaneous advertising; mediums and publications; type
By: compiled and edited by A.P. Johnson.
Contributors: Johnson, A. P.
Publisher: Chicago University of Commerce
Published: 1913
Place of publication: Chicago
Language: eng
Number of pages: 405
Subjects: Advertising -- Handbooks, manuals, etc.
Notes: Includes index and type specimens.
Table of contents: value: Reaching women through advertisement / J.H. Appel; value: Advertising to men / J.B. Crosby; value: Literature in advertising / J.J. Stokes; value: The functions of an advertising agency / E.H. Kastor; value: The trade mark and its relation to business / J.L. Mahin; value: The efficient advertising department and its systems / E.S. Babcox; value: Outdoor advertising and electrical display / G.L. Johnson; value: Street car advertising / W.H. Rankin; value: Advertising with moving pictures / W.R. Rothacker; value: Advertising in weekly magazines / G.C. Pierce; value: Foreign language newspapers and those who read them / C.F. Erikson; value: The country newspaper as an advertising medium / A. Washington; value: Analysis of circulation / C.F. King; value: The use and abuse of type / C.S. Peterson.