A la découverte du merchandising
Subtitle: les produits de grande consommation face au commerce moderne
By: [par] Jean-Emile Masson [et] Alain Wellhoff. Préf. de Nicolas Tikhmenev. Introd. de Robert Leduc.
Contributors: Wellhoff, Alain, joint author.
Publisher: Dunod
Published: 1972
Place of publication: Paris
Language: fre
Number of pages: 257
Subjects: Merchandising.
Other titles: Merchandising.