Just Do It
Subtitle: The Nike Spirit in the Corporate World
Publisher: Adams Media Corporation
Published: April 1995
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9781558504790
Subjects: Business & Management; Distributive industries; Nike (Firm); History; Business / Economics / Finance; Business/Economics; United States; Sporting goods industry; Corporate & Business History - General; Infrastructure; Marketing; Sports
First sentence: During the late Olympic summer of 1992-just days before the superstars of the American basketball team were expected to easily trounce all comers and claim their gold medals-the most casual of sports fans and news-on-the-hour regulars learned that certain members of the vaunted "Dream Team" seemed bent on denigrating one of the most hallowed rituals in all of sports.