A review of business strategy in retailing
Subtitle: towards a cost effective differentiation focus
By: by Helen Woodruffe, GaryWarnaby.
Contributors: Warnaby, Gary.; University of Salford. Department of Business and Management Studies.
Series: Working papers / University of Salford Department of Business and Management Studies -- No.9308; Working papers -- No.9308.
Publisher: University of Salford Department of Business and Management Studies; North-West Centre for European Marketing
Place of publication: Salford
Language: eng