Lessons from a Chief Marketing Officer
Publisher: McGraw-Hill
Published: March 13, 2003
Language: eng
Number of pages: 240
ISBN-13: 9780071403177
First sentence: Succeeding in marketing requires an unusually broad skill set.
Description: "Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical text, it is a hands-on road map on how marketers can create a permanent spot for their brands, both on cluttered store shelves and in the minds and purchasing habits of consumers."--BOOK JACKET.