Brains vs capital
Subtitle: entrepreneurship for everyone lean, smart, simple
By: Gu nter Faltin
Publisher: World Scientific Publishing Co. Pte. Ltd.
Published: 2019
Place of publication: Singapore; Hackensack, NJ
Language: eng
Number of pages: 206
ISBN-13: 9789813234611; 9789813235830
Subjects: New business enterprises; Entrepreneurship
Other titles: Brains versus capital
Description: "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Gu nther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Gu nther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"--
Notes: Includes bibliographical references.
Table of contents: title: The tea campaign as a case study; title: Start-ups: creative concepts, not high-tech; title: The step-child concept: it pays to finetune your concept; title: Avoiding overload; title: Building a business with components; title: Playing in the big boys' league; title: How to work out your own high-potential concept: the entrepreneurship laboratory; title: Entrepreneurship as a challenge; title: Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past); title: An invitation to a dance.