The marketing of nations
Subtitle: a strategic approach to building national wealth
By: Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.
Contributors: Somkid Jatusripitak.; Suvit Maesincee, 1961-
Publisher: Free Press
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 451
Subjects: Economic development; Economic policy; Industrial policy
Description: The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets.

With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
Notes: Includes bibliographical references and index.