Ideas in Marketing : Finding the New and Polishing the Old
Subtitle: Proceedings of the 2013 Academy of Marketing Science  Annual Conference
Publisher: Springer
Published: Aug 23, 2016
Format: paperback
Number of pages: 842
ISBN-13: 9783319364711
Notes: Source title: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments ... of the Academy of Marketing Science)