Moonshot!
Subtitle: game-changing strategies to build billion-dollar businesses
By: John Sculley (former CEO of Pepsi and Apple, mentor, and entrepreneur)
Edition: First edition.
Publisher: RosettaBooks
Published: 2014
Language: eng
Number of pages: 215
ISBN-13: 9780795343261
Subjects: Technological innovations; Success in business; Customer services; Entrepreneurship; New business enterprises; Strategic planning
Description: The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars, while changing people's lives for the better. Sculley lays out a roadmap for building a truly transformative business, and he reveals the core concepts for a twenty-first century business.
Notes: Includes index.

Author's name at head of title.
Table of contents: title: Moonshot!; title: Why moonshots start with a "noble cause"; title: Why now is the best time to build a billion-dollar business; title: What's really going on in the U.S.?; title: The exploding middle class in emerging markets; title: Solve a billion-dollar problem; title: Relentless pursuit of "There has to be a better way"; title: Disruptive pricing : there's no place to hide; title: Deliver a lights-out customer experience; title: Getting prepared to build; title: Be curious : ask all the right questions; title: Ground yourself in domain experience; title: Put the right people on the bus; title: Zooming; title: Back from the future planning; title: How to pivot when your back is against the wall; title: The best advice I can give an entrepreneur : find a mentor; title: Afterword I / by David Sculley; title: Afterword II / by Arthur Sculley.