Marketing principles & perspectives
By: William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
Contributors: Ingram, Thomas N.; LaForge, Raymond W.
Edition: 2nd ed.
Series: Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 615
Subjects: Marketing -- United States.
Other titles: Marketing principles and perspectives
Notes: Includes bibliographical references (p. 573-589) and indexes.