Writing for the fashion business
By: Kriston K. Swanson, Judith C. Everett.
Contributors: Everett, Judith C.
Publisher: Fairchild
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 604
ISBN-13: 9781563674396
Subjects: Fashion writing.; Writing.
Description: Presents techniques for effective written communication addressing the full spectrum of the fashion industry, such as fashion reports, fashion show scripts, print and broadcasting advertising, public relations copy, and more.
Notes: Includes bibliographical references and index.
Table of contents: title: 1: Writing in the fashion environment; title: Effective fashion communications; title: The writing process; title: 2: Fashion journalism; title: Writing for newspapers; title: Writing for magazines; title: Writing for broadcast media; title: 3: Fashion promotion communication; title: Writing for advertising; title: Writing for public relations; title: Writing for new media; title: 4: Other forms of fashion writing; title: Scholarly writing; title: Writing book; title: Writing business communications; title: Writing employment messages.