Marketing Management
Subtitle: Strategies and Programs
Edition: 6 edition
Publisher: McGraw-Hill/Irwin
Published: December 1, 1996
Language: eng
Format: Hardcover
Number of pages: 496
ISBN-13: 9780070490970
Subjects: Sales & marketing management; Management - General; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; Marketing - General; Business & Economics / Marketing / General; Management