Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
Publisher: W. Bertelsmann Verlag
Place of publication: Bielefeld
Language: ger
ISBN-13: 9783763957507
Description: "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. 

The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
Notes: Knowledge Unlatched 101782 KU Open Services

German.