The Abc's of Strategic Communication
Subtitle: Thousands of Terms, Tips and Techniques That Define the Professions
Edition: Pap/Cdr edition
Publisher: Kendall/Hunt Publishing Company
Published: August 1, 2005
Language: eng
Format: Spiral-bound
Number of pages: 564
ISBN-13: 9780757522970
Subjects: Business communication & presentation; Study Guides; Study Aids; Business / Economics / Finance; Business Communication - General; Business & Economics / Business Communication; COMMUNICATION IN MANAGEMENT; COMMUNICATION IN ORGANIZATIONS
First sentence: Above the Fold - Newspaper term meaning stories printed on the upper half of a section front page.