The compleat copywriter
Subtitle: a comprehensive guide to all phases of advertising communication
By: Hanley Norins.
Publisher: R. E. Krieger Pub. Co.
Published: 1980
Place of publication: Huntington, N.Y
Language: eng
Number of pages: 326
Subjects: Advertising copy.
Notes: Bibliography: p. 318-319.
Reprint of the ed. published by McGraw-Hill, New York, in series: McGraw-Hill series in marketing and advertising.
Includes index.