A normative approach to the study of consumer information processing
By: Frederick W. Winter
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 334; Faculty working papers -- no. 334.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1976
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 43
Subjects: Attitudes; Consumers; Consumers' preferences
Notes: Includes bibliographical references (leaves 42-43).