International marketing
By: Subhash C. Jain.
Contributors: Jain, Subhash C., 1942-
Edition: 6th ed.
Publisher: South-Western
Published: 2001
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 520
Subjects: Export marketing -- Management; Export marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: International marketing management. 5th ed. c1996.