Globalization and Television
Subtitle: A Study of the Indian Experience, 1990-2010
Publisher: Oxford University Press
Published: 2013
Language: eng
Number of pages: 304
ISBN-13: 9780198092360
Subjects: Television broadcasting; Globalization; Mass media, india
Description: This study explores the globalisation and liberalisation that has occurred in Indian television over the two decades starting from 1990. In India, this period has been marked by unprecedented change in television, both quantitatively and qualitatively. The growth of a domestic cable industry and the rise of indigenous private broadcasters were important developments that marked the latter half of the 1990s. All this has significant implications for the role of the State.