Entrepreneur magazine's ultimate guide to email marketing for business
By: Susan Gunelius ; foreword by Jason VandeBoom
Contributors: VandeBoom, Jason, writer of foreword
Published: 2018
Language: eng
Number of pages: 226
ISBN-13: 9781599186238
Subjects: Internet marketing; Electronic mail marketing
Other titles: Ultimate guide to email marketing for business; Email marketing for business; Entrepreneur (Santa Monica, Calif.)
Notes: "Produce low-cost, high-impact email marketing campaigns, attract leads and turn them into customers, brand ambassadors, and revenue generators."

Includes bibliographical references (page 213) and index.
Table of contents: title: The evolution of email marketing; title: The marketing funnel; title: Know the laws and deliverability rules; title: Choosing your tools; title: Types of email marketing funnels; title: Growing your list; title: Creating a lead magnet; title: Developing an email marketing conversion funnel; title: List segmentation; title: Writing an email message; title: Autoresponder messages; title: Measuring performance; title: Handy resources and swipe files.