Where angels fear to tread
Subtitle: interaction effects in multiple regression : a research note
By: by Brian Jepsen, Pierre Berthon and Leyland Pitt.
Contributors: Berthon, Pierre.; Pitt, Leyland F.; Henley Management College.
Series: Working paper series / Henley Management College -- HWP 9627; Working paper series -- HWP 9627.
Publisher: Henley Management College
Published: 1996
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 14
Subjects: Marketing research.
Notes: Includes bibliography.