Dynamics of marketing principles
Subtitle: a reader
By: [edited by] Thomas C. Kinnear, Kenneth L. Bernhardt.
Contributors: Kinnear, Thomas C., 1943-; Bernhardt, Kenneth L., 1944-
Publisher: Scott, Foresman
Published: 1983
Place of publication: Glenview, Ill
Language: eng
Number of pages: 358
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.