Marketing channels
Subtitle: a relationship management approach
By: Lou E. Pelton, David Strutton, James R. Lumpkin.
Contributors: Strutton, David.; Lumpkin, James R.
Edition: 2nd ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 514
Subjects: Marketing channels.; Relationship marketing.
Notes: Includes bibliographical references and index.