1991 AMA Winter Educators' Conference
Subtitle: "marketing theory and applications"
By: editors, Terry L. Childers ... [et al.].
Contributors: Childers, Terry L.
Publisher: American Marketing Association
Published: 1991
Place of publication: Chicago, Ill
Language: eng
Number of pages: 479
Subjects: Marketing -- Congresses.
Genres: Congresses.
Other titles: Marketing theory and applications; Marketing theory & applications
Notes: "Volume 2."

Includes bibliographical references and index.