The elements of copywriting
Subtitle: the essential guide to creating copy that gets the results you want
By: Gary Blake and Robert W. Bly.
Contributors: Bly, Robert W.
Publisher: Macmillan USA
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 176
Subjects: Advertising copy.; Journalism -- Authorship.
Notes: Includes index.