Cities for sale
Subtitle: municipalities as public relations and marketing firms
By: Staci M. Zavattaro
Publisher: State University of New York Press
Published: 2013
Place of publication: Albany
Language: eng
Number of pages: 138
ISBN-13: 9781438446813
Subjects: Public relations; City promotion; Municipal government
Description: "Today's cities are competing with each other on many levels--for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation."--Publisher's website.
Notes: Includes bibliographical references and index.