Marketing higher and further education
Subtitle: an educator's guide to promoting courses, departments and institutions
By: Paul Gibbs & Michael Knapp
Contributors: Knapp, Michael
Series: Creating success
Publisher: Kogan Page ; Sterling, VA; Stylus; Kogan Page
Published: 2002
Place of publication: London
Language: eng
Number of pages: 147
Subjects: Education, Higher -- Marketing; Universities and colleges -- Marketing
Notes: Includes bibliographical references (p. 135-139) and index