Franchising
Subtitle: contemporary issues and research
By: Patrick J. Kaufmann, Rajiv P. Dant, editors.
Contributors: Kaufmann, Patrick J.; Dant, Rajiv P.
Publisher: Haworth Press
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 198
Subjects: Franchises (Retail trade) -- Management; Franchises (Retail trade) -- Research
Notes: Includes bibliographical references.
"Has also been published as Journal of marketing channels, volume 4, number 1/2 1995"--T.p. verso.