A framework for marketing management
Subtitle: Instructor's review copy
By: Philip Kotler, Kevin Lane Keller
Contributors: Keller, Kevin Lane, 1956-
Edition: 4th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 362
ISBN-13: 9780136026679
Subjects: Marketing; Management; Gestion
Notes: Includes bibliographical references and index.