After fifty
Subtitle: how the baby boom will redefine the mature market : travel & leisure, fast food, apparel/retail, technology, health, financial services
By: edited by Leslie M. Harris.
Contributors: Harris, Leslie M.
Publisher: Paramount Market Pub.; Paramount Market Publishing
Published: 2003
Place of publication: Ithaca, NY
Language: eng
Number of pages: 181
Subjects: Marketing; Market segmentation; Baby boom generation; Older consumers -- United States; Consumer behavior -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: An introduction: Connecting with the boomers; title: The baby boom: A demographic portrait; title: Current boomer behavior and attitudes: What the surveys show; title: Baby boom travel emphasizes adventure and relaxation; title: Boomers on drugs: Marketing healthcare products to the baby boom generation; title: Baby boomers and the fast food industry; title: Baby boomers and technology: Selling the "Me" generation new toys; title: "You don't look 50!" What boomer women want in apparel; title: Connecting boomers with financial services; title: The boomers; title: How do we sell them?