Miscomprehension of televised communications
By: by Jacob Jacoby, in  association with Wayne D. Hoyer and David A. Sheluga.
Contributors: Hoyer, Wayne D.; Sheluga, David A.; American Association of Advertising Agencies. Educational Foundation.
Publisher: Educational Foundation of the American Association of Advertising Agencies
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 196
Subjects: Content analysis (Communication); Advertising -- Social aspects.; Mass media -- Social aspects.; Television viewers -- United States.
Notes: "Investigation sponsored by the Educational Foundation of the American Association of Advertising Agencies." -- p.3.

"November 1980."