The on-premise sign industry
Subtitle: present status and future potential
By: R. J. Claus, Karen E. Claus ; with the collaboration of Randall Melcher on the final editing and format of the report
Contributors: Claus, Karen E
Publisher: Claus Research Associates
Published: 1974
Place of publication: Palo Alto, Calif
Language: eng
Number of pages: 35
Subjects: Advertising, Point-of-sale; Signs and signboards
Notes: "Prepared and published with the assistance of a grant from Gulf Development Corporation, Torrance, Calif."

Includes bibliographical references