Advertising and the mind of the consumer
Subtitle: what works, what doesn't, and why
By: Max Sutherland and Alice K. Sylvester.
Contributors: Sylvester, Alice K.
Edition: 2nd ed.
Publisher: Allen & Unwin
Published: 2000
Place of publication: St. Leonards, NSW
Language: eng
Number of pages: 326
Subjects: Advertising -- Psychological aspects; Consumer behavior
Notes: Includes bibliographical references (p. 304-315) and index.
"New revised international edition"--Cover.