Consumer attitudes about renewable energy
Subtitle: trends and regional differences
By: Natural Marketing Institute
Contributors: Natural Marketing Institute; National Renewable Energy Laboratory (U.S.)
Series: NREL/SR -- 6A20-50988; NREL/SR -- 6 A 20-50988.
Publisher: National Renewable Energy Laboratory
Published: 2011
Place of publication: Golden, Colo
Language: eng
Format: [electronic resource] :
Number of pages: 20
Subjects: Consumers; Attitudes; Renewable energy sources; Energy consumption; Social aspects; Lifestyles of Health and Sustainability (LOHAS) Consumer Trends Database (Computer program)
Description: The data in this report are taken from Natural Marketing Institute's (NMI's) Lifestyles of Health and Sustainability Consumer Trends Database. Created in 2002, the syndicated consumer database contains responses from 2,000 to 4,000 nationally representative U.S. adults (meaning the demographics of the sample are consistent with U.S. Census findings) each year. NMI used the database to analyze consumer attitudes and behavior related to renewable energy and to update previously conducted related research. Specifically, this report will explore consumer awareness, concerns, perceived benefits, knowledge of purchase options, and usage of renewable energy as well as provide regional comparisons and trends over time.
Notes: Title from title screen (viewed April 25, 2011).

"This paper was authored by Gwynne Rogers at Natural Marketing Institute"--P. iii.

"April 2011."

"NREL Technical Monitors: Lori Bird and Jenny Sumner."

"Prepared under Subcontract No. AGG-1-11880-01."

Includes bibliographical references (p. 18).

Subcontract Report.

DE-AC36-08GO28308

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