Children's Food
Subtitle: Marketing and innovation
By: edited by Glen Smith
Publisher: Springer US
Published: 1997
Place of publication: Boston, MA
Language: eng
Format: [electronic resource] :
Number of pages: 258
ISBN-13: 9781461311157
Notes: Written by consultants and academics from key disciplines within the food industry, this book is the first work to bring together information and techniques on the factors affecting the marketing and development of children's food. The book is designed to provide a practical insight and is of value for anyone directly involved with studying the development and marketing of children's food products.