Leading product development
Subtitle: the senior manager's guide to creating and shaping the enterprise
By: Steven C. Wheelwright, Kim B. Clark.
Contributors: Clark, Kim B.
Publisher: Free Press
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 176
Subjects: Project management.; New products.
Description: Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives.
Notes: Includes bibliographical references (p. 165-169) and index.