Dian ying pin pai gou jian yu chuan bo
Subtitle: shi chang, yi shu, shou zhong = A study on Chinese cinema branding : marketing, art, audience
By: Shen Lu zhu
Edition: Di 1 ban
Series: Dang dai xue shu wen cong; Dang dai xue shu wen cong
Publisher: Jiangxi ren min chu ban she
Published: 2009
Place of publication: Nanchang Shi
Language: chi
Number of pages: 230
ISBN-13: 9787210043010
Subjects: Motion pictures; Marketing; Motion picture industry
Other titles: Shi chang, yi shu, shou zhong; Study on Chinese cinema branding :
Notes: Includes bibliographical references (p. 189-202).