New but not improved
Subtitle: factors that affect the development of meaningful line extensions
By: Jonlee Andrews, George S. Low
Contributors: Low, George S.; Marketing Science Institute
Series: Report -- no. 98-124; Report (Marketing Science Institute) -- no. 98-124
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Product lines; Product management
Notes: "Working paper."

"November 1998."

Includes bibliographical references (p. 33-36)