Global political marketing
By: edited by Jennifer Lees-Marshment, Jesper Strömbäck & Chris Rudd.
Contributors: Lees-Marshment, Jennifer.; Strömbäck, Jesper.; Rudd, Chris.
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780415427227; 9780203869338
Subjects: Public relations and politics; Communication in politics; Marketing -- Political aspects; Campaign management; Political campaigns
Notes: Includes index.