Brand Warfare
Subtitle: 10 Rules for Building the Killer Brand
Publisher: McGraw-Hill
Published: August 23, 2002
Language: eng
Number of pages: 240
ISBN-13: 9780071398503
First sentence: James Carville, Bill Clinton's brilliant political strategist in the watershed election of 1992, famously kept the campaign on track by scratching three little words on a dry-erase board near his desk: "The economy, stupid."