The Effective Use of Market Research
Subtitle: How to Drive and Focus Better Business Decisions (Market Research in Practice)
Edition: 4th ed. edition
Publisher: Kogan Page
Published: June 1, 2004
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780749442002
Subjects: Market research; Strategic planning; Decision making; Business & Economics; Business / Economics / Finance; Business/Economics; Success in business; Marketing - Research; Business & Economics / Marketing / Research; Marketing research
First sentence: Fifty years ago, before the market research industry existed, all management took decisions without systematic market analysis or information.