health care industry in transition--the emerging role of marketing research
Subtitle: transcript proceedings : an ARF Key Issues Workshop, The New York Hilton, November 24, 1987.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, N.Y
Language: eng
Number of pages: 99
Subjects: Marketing research -- Congresses; Medical care -- Marketing -- Congresses
Other titles: Health care research workshop; Transcript proceedings : the health care industry in transition
Notes: On spine: Health care research workshop

Includes bibliographical references.