Measures of magazine exposure, laboratory waiting room
Subtitle: a report of Task Force V (Validation), Magazine Research Development Council, Advertising Research Foundation : study
By: conducted by Opinion Research Corporation, inc. ; analysis prepared by ARF technical staff.
Contributors: Opinion Research Corporation (U.S.); Advertising Research Foundation.
Series: Certitude test ;; no. 1
Publisher: The Foundation
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 46
Subjects: Readership surveys -- United States.; American periodicals.
Notes: On cover: Council report.