Ethics in marketing
Subtitle: international cases and perspectives
By: written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
Contributors: Laczniak, Eugene R.; Prothero, Andrea
Publisher: Routledge
Published: 2012
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 171
ISBN-13: 9780415783514; 9780415783521; 9780203132685
Subjects: Marketing; Moral and ethical aspects; Case studies
Notes: Includes bibliographical references (p. [156]-169) and index.