Captains of Consciousness
Subtitle: Advertising and the Social Roots of the Consumer Culture
Publisher: Mcgraw-Hill
Published: June 1977
Language: eng
Format: Paperback
Number of pages: 261
ISBN-13: 9780070198463
Subjects: Advertising; Consumer issues; Social aspects; General; Psychology; United States; Advertising & Promotion; Consumers; Industries
First sentence: In 1910, Henry Ford instituted the "line production system" for "maximum production economy" in his Highland Park, Michigan, plant.