Commitment-Led Marketing
Subtitle: The Key to Brand Profits is in the Customer's Mind
Publisher: Wiley
Published: March 12, 2001
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780471495741
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Marketing - General; Brand choice; Consumer behavior; Customer loyalty; Marketing; Psychological aspects
First sentence: Our behaviour as human beings is often puzzling.