Category management
Subtitle: positioning your organization to win.
Contributors: NTC Business Books (Firm); Nielsen Marketing Research (Firm); American Marketing Association.
Publisher: NTC Business Books
Published: 1992
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 175
Subjects: Retail trade -- Management.
Other titles: Nielson
Notes: "Published by NTC Business Books in association with Nielsen Marketing Research and the American Marketing Association."
Includes index.