Psychology for advertisers
By: D.B. Lucas, C.E. Benson.
Contributors: Benson, C. E.
Series: The History of advertising
Publisher: Garland Pub.
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 351
Subjects: Advertising -- Psychological aspects
Notes: Bibliography: p.
Reprint. Originally published: New York : Harper, 1930.
Includes index.