Marketing for hospitality and tourism
By: Philip Kotler, John T. Bowen, James C. Makens.
Contributors: Bowen, John T.; Makens, James C.
Edition: 4th ed.
Publisher: Pearson Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 932
ISBN-13: 9780131193789; 9780132017732
Subjects: Hospitality industry -- Marketing.; Tourism -- Marketing.
Notes: Includes bibliographical references and index.