Advanced Google AdWords
By: Brad Geddes
Edition: Third edition.
Published: 2014
Language: eng
Number of pages: 657
ISBN-13: 9781118819562
Subjects: Google AdWords; Internet advertising; Internet marketing
Other titles: Google AdWords
Description: The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
Notes: Includes index.
Table of contents: title: Understanding search theory; title: Performing keyword research; title: Keyword tools : extracting valuable data from Google; title: Writing compelling ads; title: Creating landing pages that convert searchers into buyers; title: Learning advanced optimization techniques; title: Demystifying quality score; title: Beyond text: employing image, video, and mobile ads; title: Understanding the display network; title: Understanding advanced display network techniques; title: Utilizing advanced geographic targeting techniques; title: Saving time and scaling accounts with the AdWords editor; title: Devising profitable bid strategies; title: Organizing accounts successfully; title: Implementing testing techniques that will increase profits; title: AdWords reports: extracting actionable information; title: Step by step: create and monitor your AdWords account.