The handbook of international direct marketing
Subtitle: the essential directory and country-by-country guide to this fast-moving competitive market
By: edited by Adam Baines.
Contributors: Baines, Adam.; European Direct Marketing Association.
Edition: 2nd ed.
Publisher: Kogan Page
Published: 1995
Place of publication: London
Language: eng
Number of pages: 391
Subjects: Direct marketing -- Handbooks, manuals, etc.; Advertising, Direct-mail -- Handbooks, manuals, etc.; Export marketing -- Handbooks, manuals, etc.
Other titles: International direct marketing
Notes: "Published in association with the European Direct Marketing Associatio."
Includes index.