Smart ball
Subtitle: marketing the myth and managing the reality of major league baseball
By: Robert F. Lewis II.
Publisher: University Press of Mississippi
Published: 2010
Place of publication: Jackson
Language: eng
Number of pages: 165
ISBN-13: 9781604732078
Subjects: Baseball -- Economic aspects -- United States; Baseball -- United States -- Marketing; Baseball -- United States -- Management
Notes: Includes bibliographical references (p. 153-161) and index.