Baby boomers turning 50
Subtitle: implications and directions for marketers.
Contributors: Find/SVP (Firm)
Series: A market intelligence report; Market intelligence report (New York, N.Y.)
Publisher: Find/SVP
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 125
Subjects: Consumers -- United States.; Baby boom generation -- United States.; Market surveys -- United States.
Other titles: Baby boomers turning fifty
Notes: "July 1996."