Market Oriented Product Innovation
Subtitle: A Key to Survival in the Third Millennium
Edition: 1 edition
Publisher: Springer
Published: October 31, 2002
Language: eng
Format: Hardcover
Number of pages: 428
ISBN-13: 9781402071386
Subjects: Management & management techniques; Research & development management; Product management; Marketing - General; Marketing Management; Operations Management; Business & Economics; Business / Economics / Finance; Business/Economics; New products; Marketing - Product Management; Advertising & Promotion; Business & Economics / Management Science; Business & Economics-Advertising & Promotion; Management - General; Marketing
First sentence: In highly competitive markets product innovation, the development and commercialization of new and radically improved products, is a critical success factor.