Hitting the Sweet Spot
Subtitle: How Consumer Insights Can Inspire Better Marketing and Advertising
Publisher: Copy Workshop
Published: April 1992
Language: eng
Format: Paperback
Number of pages: 250
ISBN-13: 9780962141522
Subjects: United States; Market segmentation; Marketing Management; Business / Economics / Finance; Business/Economics; Demography; General; Consumer behavior; Consumers' preferences
Description: "This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."".

"From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.