The Price Advantage (Wiley Finance)
Publisher: Wiley; John Wiley & Sons
Published: February 4, 2004
Language: eng
Number of pages: 304
ISBN-13: 9780471466697
First sentence: What's your advantage?
Description: "In the most comprehensive and insightful treatment of pricing management available today, The Price Advantage shows companies how to use pricing excellence to outperform the competition and increase profitability in both good and bad times. Drawing on more than two decades of client success, three preeminent McKinsey & Company experts demonstrate why pricing is critical to bottom-line profitability and explain state-of-the-art approaches to analyzing pricing and building distinctive pricing capability in an organization. Working with colleagues and companies across the globe, they have helped develop leading-edge practical knowledge in pricing for clients in all major industries."--Jacket.