The Facebook era
Subtitle: tapping online social networks to build better products, reach new audiences, and sell more stuff
By: Clara C. Shih.
Publisher: Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780137152223
Subjects: Facebook; Business enterprises -- Computer networks; Online social networks
Table of contents: title: The fourth revolution; title: The evolution of digital media; title: Social capital from networking online; title: Social sales; title: Social network marketing; title: Social innovation; title: Social recruiting; title: Engage your customers; title: Get your message across; title: Build and manage your relationships; title: Corporate governance and strategy; title: Future of social business.