Risk taking and information handling in consumer behavior
By: Edited by Donald F. Cox.
Contributors: Cox, Donald F.; Harvard University. Graduate School of Business Administration.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1967
Place of publication: Boston
Number of pages: 667
Subjects: Consumers; Consumption (Economics)
Notes: Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School.

Bibliography : p. 641-667.