Marketing research and knowledge development
Subtitle: an assessment for marketing management
By: John G. Myers, William F. Massy, Stephen A. Greyser.
Contributors: Massy, William F., joint author.; Greyser, Stephen A., joint author.
Publisher: Prentice-Hall
Published: 1980
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 306
Subjects: Marketing research -- United States.
Notes: Includes bibliographical references and index.