The Lead Generation Enigma 
Subtitle: Why Sales People Don't Like Sales Leads and What to Do About It!
Publisher: Direct Marketing Publishers
Published: March 1, 2000
Language: eng
Format: Paperback
Number of pages: 72
ISBN-13: 9781879644113
Subjects: Business & Economics / Sales & Selling; Business; Business & Economics; Direct Marketing; Marketing - Direct; Sales; Sales & Selling - Techniques; Business & Economics / Marketing / Direct
First sentence: Generating sales leads for a field sales force may be the most frustrating direct marketing program to launch.