Open innovation
Subtitle: academic and practical perspectives on the journey from idea to market
By: edited by Arthur B. Markman
Publisher: Oxford University Press
Published: 2016
Language: eng
Number of pages: 235
ISBN-13: 9780199374441
Subjects: Diffusion of innovations; Technological innovations; Industrial Research; Management; New products
Notes: Includes bibliographical references and index.
Table of contents: title: The process of open innovation / Arthur B. Markman; title: Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn; title: Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli; title: Applying the creative problem solving process to open innovation / Wayne Fisher; title: Opportunity thinking : seeing clearly the elephant in the room / Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue; title: Better, faster, safer and cheaper : usaa roof inspections with pole cam / Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco; title: An open invitation to open innovation : guidelines for the leadership of open innovation processes / Diana Rus, Barbara Wisse, and Eric F. Rietzschel; title: Innovation cells : company beachheads in technology universities / Felix Cardenas, Tony Davila, and Daniel Oyon; title: Building an innovation coral reef : the Austin technology incubator case study / Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman.