Marketing management
Subtitle: strategies and programs
By: Joseph P. Guiltinan, Gordon W. Paul.
Contributors: Paul, Gordon W.
Edition: 4th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 449
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and index.