Effective marketing management
Subtitle: planning and control systems for making better and faster marketing decisions
By: by F. Beaven Ennis.
Contributors: Booz, Allen & Hamilton, inc.; Association of National Advertisers.
Publisher: Association of National Advertisers
Published: 1973
Place of publication: [New York]
Language: eng
Number of pages: 188
Subjects: Marketing -- Management.
Notes: Study conducted for A. N. A. by Booz, Allen & Hamilton, inc.