Market orientation in U.S. and Scandinavian companies
Subtitle: a cross-cultural study
By: Fred Selnes, Bernard J. Jaworski, Ajay K. Kohli
Contributors: Jaworski, Bernard J; Kohli, Ajay K.
Series: Report -- no. 97-107; Report (Marketing Science Institute) -- no. 97-107
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: Marketing research -- United States; Marketing research -- Scandinavia; Marketing -- United States -- Management; Marketing -- Scandinavia -- Management; Industrial management -- United States; Industrial management -- Scandinavia; Marketing research -- Cross-cultural studies; Marketing -- Management -- Cross-cultural studies; Industrial management -- Cross-cultural studies
Notes: "Working paper."

"May 1997."

Includes bibliographical references (p. 31-33)