All Aboard for Santa Fe
Subtitle: Railway Promotion of the Southwest, 1890s to 1930s
Publisher: University of New Mexico Press
Published: October 15, 2005
Language: eng
Format: Hardcover
Number of pages: 175
ISBN-13: 9780826336576
Subjects: Railway transport industries; Tourism industry; c 1900 - c 1914; New Mexico; Industries - Hospitality, Travel & Tourism; Travel; Transportation; Santa Fe; Marketing; Railroad travel; Industries - Transportation; Railroads - History; Business & Economics / Hospitality, Travel & Tourism; History; United States - West - Mountain (General); City promotion; Tourism
Description: All Aboard for Santa Fe focuses on the Atchison, Topeka, and Santa Fe Railway Company's (AT&SF) marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants alond the rail line, to promote Santa Fe. Together they developed materials emphasizing Santa Fe's Indian and Hispanic cultures, promoting artists from the area's art colonies, and created the Indian Detours sightseeing tours. All Aboard for Santa Fe is a comprehensive study of AT&SF's early involvement in the establishment of western tourism and the mystique of Santa Fe, New Mexico -- Book jacket.