The Patron way
Subtitle: from fantasty to fortune--lessons on taking any business from idea to iconic brand
By: Illana Edelstein, with Samantha Marshall
Published: 2013
Language: eng
Number of pages: 220
ISBN-13: 9780071817646
Subjects: Brand name products; Branding (Marketing); Tequila industry
Notes: "The untold inside story of the world's most successful tequila."

Includes bibliographical references (pages 213-214) and index.
Table of contents: title: Out of the blue; title: A brief history of tequila; title: The taste test; title: Hollywood star; title: By the seat of our pants; title: The high life; title: Rude awakening; title: Stone cold sober; title: Patrón today.