Market research methods in Europe.
Subtitle: Project no. 261.
Publisher: European Productivity Agency of the Organisation for European Economic Co-operation
Published: 1956
Place of publication: Paris
Language: eng; ita
Number of pages: 189
Subjects: Marketing research.
Notes: "Selective bibliography of European literature on market and marketing research, prepared by Hamburgisches Welt-Wirtschafts-Archiv": p. [139]-172.
"Multilingual glossary of technical terms employed in public opinion research and market research, edited by an ad hoc committee of ESOMAR": p. [119]-137.