The networked nonprofit
Subtitle: connecting with social media to drive change
By: Beth Kanter, Allison Fine
Contributors: Fine, Allison H., 1964-
Publisher: Jossey-Bass
Published: 2010
Place of publication: San Francisco
Language: eng
ISBN-13: 9780470547977
Description: "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Figures and Tables.; title: Foreword (Randi Zuckerberg).; title: Preface.; title: Acknowledgments.; title: The Authors.; title: ONE Introducing Networked Nonprofits.; title: TWO Nonprofit Challenges and Trends.; title: PART ONE How to Become a Networked Nonprofit.; title: THREE Understanding Social Networks.; title: FOUR Creating a Social Culture.; title: FIVE Listening, Engaging, and Building Relationships.; title: SIX Building Trust Through Transparency.; title: SEVEN Making Nonprofit Organizations Simpler.; title: PART TWO What to Do as a Networked Nonprofit.; title: EIGHT Working with Crowds.; title: NINE Learning Loops.; title: TEN From Friending to Funding.; title: ELEVEN Governing Through Networks.; title: Conclusion.; title: Notes.; title: Glossary.; title: Resources.; title: Index.