The European approach to U.S. markets
Subtitle: product and promotion adaptation by European multinational corporations
By: [by] James J. Ward.
Series: Praeger special studies in international economics and development
Publisher: Praeger
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 114
Subjects: Corporations, European -- United States.; Marketing.
Notes: Bibliography: p. 101-108.