Quantitative analysis for marketing management
By: [by] William R. King.
Publisher: McGraw-Hill
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 574
Subjects: Marketing -- Mathematical models.; Marketing -- Management -- Mathematical models.; Decision making -- Mathematical models.
Description: "This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
Notes: Includes bibliographies.