The role of brand equity in modeling the impact of advertising and promotion on sales
By: Dong Hoon Kim
Published: 1990
Language: eng
Number of pages: 170
Notes: "90-20,554."

Thesis (Ph. D.)--Columbia University, 1989.

Includes bibliographical references (leaves 150-155).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1990. 1 microfilm reel ; 35 mm.