A Managerial approach to evaluating advertising through controlled experimentation with specific reference to the drug and cosmetic industries
By: by Brian Lippell
Published: 1973
Language: eng
Number of pages: 129
Subjects: Academic Dissertations as Topic; Advertising
Notes: Includes an appendix.

Thesis (Orthodontics Certificate) -- Columbia University School of Dental and Oral Surgery -- New York, 1973.

Bibliography: p. 125-129.

Bibliographical footnotes.