Social Marketing
Publisher: Best Business Books
Published: July 2002
Language: eng
Format: Hardcover
Number of pages: 87
ISBN-13: 9780789017161
Subjects: Sales & marketing; Social marketing; Business / Economics / Finance; Business/Economics; Marketing - General
First sentence: SUMMARY. The misapplication of marketing to major American social institutions-education, religion, healthy care, the media, government and the legal system-has frequently undermined the fundamental purposes of those institutions, to the point that Laczniak and Michie's (1979a; 1979b) worst fears about marketing as a force for social disorder may have become a reality.