Corporate social responsibility
Subtitle: doing the most good for your company and your cause
By: Philip Kotler and Nancy Lee.
Contributors: Lee, Nancy, 1932-
Publisher: Wiley
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 307
Subjects: Social responsibility of business; Social marketing; Corporations -- Charitable contributions; Corporate image
Notes: Includes bibliographical references (p. 277-295) and index.
Published simultaneously in Canada.
Table of contents: title: The case for doing at least some good; title: Corporate social initiatives : six options for doing good; title: Corporate cause promotions : increasing awareness and concern for social causes; title: Cause-related marketing : making contributions to causes based on product sales; title: Corporate social marketing : supporting behavior change campaigns; title: Corporate philanthropy : making a direct contribution to a cause; title: Community volunteering : employees donating their time and talents; title: Socially responsible business practices : discretionary business practices and investments to support causes; title: Twenty-five best practices for doing the most good for the company and the cause; title: A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.