Essentials of strategic management
Subtitle: the quest for competitive advantage
By: John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf
Contributors: Thompson, Arthur A., 1940-
Edition: 3rd ed.
Publisher: McGraw-Hill/Irwin
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 560
ISBN-13: 9780078029288
Subjects: Case studies; Business planning; Competition; Strategic planning
Notes: Includes index.
Table of contents: title: Concepts and techniques for crafting and executing strategy; title: What is strategy and why is it important?; title: Charting a company's direction : vision and mission, objectives and strategy; title: What are the industry's driving forces of change and what impact will they have?; title: Evaluating a company's resources, cost position, and competitiveness; title: The five generic competitive strategies; title: Supplementing the chosen competitive strategy : other important business; title: Strategies for competing in international markets; title: Corporate strategy : diversification and the multibusiness company; title: Strategy, ethics, and corporate social responsibility; title: Superior strategy execution : another path to competitive advantage; title: Cases in crafting and executing strategy; title: Indexes; title: Organization; title: Subject; title: Name.