Spin
Subtitle: how politics has the power to turn marketing on its head
By: Clive Veroni
Published: 2014
Language: eng
Number of pages: 320
ISBN-13: 9781770893177
Subjects: Marketing; Campaign management; Political aspects; Communication in marketing; Communication in politics
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction. Tilt shift; title: I. The end of mass marketing as we know it; title: II. It's not what you say but how you say it; title: III. Mindset over matter; title: Conclusion. Joining the debate.