Marketing to win
Subtitle: creating and sustaining your non-profit brand
By: Susan Sommers
Publisher: Civil Sector Press
Published: 2009
Place of publication: Toronto
Language: eng
Number of pages: 247
ISBN-13: 9781895589627
Subjects: Brand loyalty; Product management; Nonprofit organizations; Management
Description: "Marketing To Win: Creating and Sustaining Your Non-profit Brand provides non-profits with a framework and cost-effective tools to create, execute and evaluate a Marketing Communications Strategy and Program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events and trade and consumer show booths; and gain media attention, support and coverage."--Page ix, x from the book entiteled Marketing To Win: Creating and Sustaining Your Non-profit Brand.