Global market strategies of U.S. and Japanese businesses
By: George S. Yip, Johny K. Johansson
Contributors: Johansson, Johny K; Marketing Science Institute
Series: Report -- no. 93-102; Report (Marketing Science Institute) -- no. 93-102
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 59
Subjects: Export marketing -- United States; Export marketing -- Japan; International business enterprises -- United States -- Management; International business enterprises -- Japan -- Management; Strategic planning -- United States; Strategic planning -- Japan
Notes: "Working paper."

"April 1993."

Includes bibliographical references (p. 55-59)