Media literacy
By: W. James Potter.
Edition: 5th ed.
Publisher: SAGE Publications
Published: 2011
Place of publication: Thousand Oaks
Language: eng
ISBN-13: 9781412979450
Subjects: Media literacy
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Why increase media literacy?; title: Media literacy approach; title: Audience. Audience : individual perspective; title: Industry perspective on audience; title: Children as a special audience; title: Industry. Development of the mass media industries; title: Economic perspective; title: Current status; title: Content. Mass media content and reality; title: News; title: Entertainment content; title: Advertising.