New Product Development
Subtitle: Successful Innovation in the Marketplace
Publisher: International Business Press
Published: January 2003
Language: eng
Format: Hardcover
Number of pages: 219
ISBN-13: 9780789015662
Subjects: Research & development management; Strategic Planning; Business/Economics; Business & Economics; Business / Economics / Finance; Development - Business Development; New products
First sentence: "Jones, that is a super idea."