Consumer behavior
Subtitle: buying, having, and being
By: Michael R. Solomon.
Edition: 8th ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780136015963
Subjects: Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: Consumers rule; title: Perception; title: Learning and memory; title: Motivation and values; title: The self; title: Personality and lifestyles; title: Attitudes; title: Attitude change and interactive communications; title: Individual decision making; title: Buying and disposing; title: Group influence and opinion leadership; title: Organizational and household decision making; title: Income and social class; title: Ethnic, racial, and religious subculters; title: Age subcultures; title: Cultural influences on consumer behavior; title: Global consumer culture.