Systematische Presse- und Mediaselektion für den schweizerischen Konsumgütermarkt als Instrument des modernen Marketing
By: Gerhard Landert.
Publisher: H. Schellenberg
Published: 1974
Place of publication: Winterthur
Language: ger
Number of pages: 444
Subjects: Advertising -- Switzerland.; Advertising, Newspaper -- Switzerland.; Consumers' preferences -- Switzerland.
Other titles: Systematische Presse- und Mediaselektion für den schweizerischen Konsumgütermarkt ...
Notes: Bibliography: p. 411-444.
Originally presented as the author's thesis, Hochschule für Wirtschafts- und Sozialwissenschaften, St. Gall, Switzerland.
Imprint from label mounted on t.p.