Mapping out marketing
Subtitle: navigation lessons from the ivory trenches
By: edited by Ronald Hill, Cait Lamberton and Jennifer Swartz
Publisher: Routledge
Published: 2018
Language: eng
Number of pages: 193
ISBN-13: 9781138082236; 9781138082229
Subjects: Marketing; Management
Notes: "A Gower Book"--Cover.

Includes bibliographical references and index.