From worst to first
Subtitle: behind the scenes of Continental's remarkable comeback
By: Gordon Bethune with Scott Huler.
Contributors: Huler, Scott.
Publisher: Wiley
Published: 1998
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 294
Subjects: Continental Airlines -- History.; Airlines -- United States -- Management -- Case studies.; Corporate turnarounds -- United States -- Case studies.
Description: "In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back his company's long-lost customer base.

In reading it, business readers will learn valuable lessons on leadership, employee empowerment, teamwork, and strategy that can be applied to just about any type of business organization."--BOOK JACKET.
Notes: Includes index.
Table of contents: title: How We Climbed from Worst to First; title: Is This Any Way to Run an Airline?; title: The Last Suppers, or Whose Problem Is It?; title: Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It; title: Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future; title: Make Reliability a Reality, or It's Time to Act Like a Real Airline; title: Working Together, or Which Part of This Watch Don't You Think We Need?; title: Success Has No Autopilot; title: A Flight Plan for Success; title: How the Sickest Patients Need the Best Doctors, and concerning Tapeworms; title: Nobody Loses When the Whole Team Wins; title: Keeping the Lines of Communication Open; title: Predictability, or the Value of a Zippo; title: What Gets Measured Gets Managed; title: Crop Duster's Son; title: Why You Just Read This Book