Gan guan pin pai
Subtitle: Yin zang zai gou mai bei hou de gan guan mi mi
By: (mei)Ma dingLin si te long(Martin Lindstrom)Zhu ; Zhao meng meng yi
Contributors: Zhao, Mengmeng, Yi
Edition: Di 1 ban.
Publisher: Zhong guo cai zheng jing ji chu ban she
Published: 2016
Place of publication: Beijing
Language: chi
Number of pages: 13216
ISBN-13: 9787509568576
Subjects: Pin pai ying xiao
Other titles: Brand sense; Yin zang zai gou mai bei hou de gan guan mi mi
Description: Ben shu jie shi le quan qiu ding ji pin pai cheng gong de gong xing:ta men da duo yun yong le gan guan pin pai de ying xiao shou duan, Chuang zao chu quan xin de"wu wei"gan guan shi jie yi"se"yue ren, Yi"sheng"dong ren, Yi"wei"you ren, Yi"qing"gan ren, Rang gu ke dui pin pai shi zhong bao chi zhong cheng du. Quan shu yong shu bai ge zhen shi de pin pai an li, Zui wei xin ying de jian jie yu shi yong ce lve, Wei mei yi wei pin pai guan li zhe, Ying xiao ren yuan, Guang gao ren ti gong le shi zhan xing de zhi dao.
Notes: Ban quan ye ying wen ti ming:Brand sense: sensory secrets behind the stuff we buy.