Marketing by exhibiting in the global market
Subtitle: a complete handbook to international exhibiting : deciding to exhibit, planning for success, designing a multi-national display, producing a global display, exhibiting in the intercultural environment, trading in the global market
By: Michael S. Muribi & Carol A. Fojtik.
Contributors: Fojtik, Carol A.
Publisher: Expressions International
Published: 1993
Place of publication: Lombard, IL
Language: eng
Number of pages: 448
Subjects: Export marketing -- United States -- Handbooks, manuals, etc.; Advertising, Point of sale -- United States -- Handbooks, manuals, etc.; Display of merchandise -- Handbooks, manuals, etc.; Fairs -- Handbooks, manuals, etc.; Exhibitions -- Handbooks, manuals, etc.
Other titles: Complete handbook to international exhibiting.
Notes: Includes bibliographical references (p. 428-430) and index.