Basic marketing research
Subtitle: using Microsoft Excel data analysis
By: Alvin C. Burns, Ronald F. Bush.
Contributors: Bush, Ronald F.
Edition: 2nd ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 510
ISBN-13: 9780132059589; 9780131354210
Subjects: Microsoft Excel (Computer file); Marketing research
Notes: Includes bibliographical references (p. 489-498) and indexes.