Comparative analysis for international marketing.
By: Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.
Contributors: Yoshino, M. Y. joint author.; Sherbini, A. A., joint author.; Liander, Bertil, ed.; Marketing Science Institute.
Series: Marketing Science Institute. Series of books
Publisher: Allyn and Bacon
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 198
Subjects: Export marketing.; International business enterprises.
Notes: Bibliography: p. 176-182.