The Power of Conjoint Analysis
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740302141
Table of contents: title: Content; title: 1. Introduction; title: 1.1. The Role of Statistics in Market Research; title: 2. An Outline of Conjoint Analysis; title: 2.1. Sample Size Considerations:; title: 3. Case Studies; title: 3.1. Private Sector Case Study: The Bundling of Digital Services; title: 3.2. Public Sector Case Study: Exercising Choice for Specialist Healthcare Treatment; title: 4. Generic Conjoint Techniques; title: 5. Reflection and the Way Forward; title: 6. Bibliography; title: 7. Biography