MarketBusters
Subtitle: 40 Strategic Moves That Drive Exceptional Business Growth
Publisher: Harvard Business School Press
Published: April 4, 2005
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9781591391234
Subjects: Business & Management; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Customer relations; Handbooks, manuals, etc; Strategic Planning
First sentence: THE FOCUS OF THIS BOOK-strategic growth-is one of the most vital, fascinating, and poorly understood of business processes.