The Marketing of the President
Subtitle: Political Marketing as Campaign Strategy
Publisher: Sage Publications, Inc
Published: December 20, 1993
Language: eng
Format: Hardcover
Number of pages: 164
ISBN-13: 9780803951372
Subjects: Communication Studies; Elections & referenda; Political campaigning & advertising; United States; U.S. Presidential Elections; Politics/International Relations; USA; Election; Political Science / General; Political campaigns; Campaign management; Presidents
First sentence: The 1992 presidential election was unique in that it went directly to the people and, in the process of doing so, used the most sophisticated marketing techniques found in the commercial marketplace.