Interactive home shopping and the retail industry
By: Joseph Alba ... [et al.]
Contributors: Alba, Joseph
Series: Commentary report -- no. 97-105; Report (Marketing Science Institute) -- no. 97-105
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: Teleshopping; Telemarketing; Cable television advertising; Direct selling
Notes: "May 1997."

Includes bibliographical references (p. 33-37)