Marketing and the social environment
Subtitle: a readings text
By: [compiled by] Leonard L. Berry [and] James S. Hensel.
Contributors: Hensel, James S., 1944- joint author.
Edition: 1st ed.
Publisher: Petrocelli Books
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 416
Subjects: Marketing -- Social aspects.; Marketing -- Management.
Notes: Bibliography: p. [409]-413.