Winning in Asia, European Style
Subtitle: Market and Nonmarket Strategies for Success
Publisher: Palgrave Macmillan
Published: September 22, 2001
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780312239138
Subjects: Business strategy; Development economics; International finance; Sales & marketing management; Political Science; Business / Economics / Finance; Politics/International Relations; Europe; International - Marketing; Political Science / General; Public Policy - Regional Planning; ASIA; Export marketing; Management; Strategic planning
First sentence: Despite recent currency crises, most of the Asia-Pacific economies continue to be among the most attractive markets in the world and now appear to be recovering rapidly.