Managing in the global economy
By: by Richard M. Steers and Luciara Nardon.
Contributors: Nardon, Luciara, 1972-
Publisher: M.E. Sharpe
Published: 2006
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 400
Subjects: International business enterprises -- Management; International trade -- Cross-cultural studies; Strategic planning; International economic relations
Notes: Includes bibliographical references and index.
Table of contents: title: Managing in the global economy : an introduction; title: Challenges and prospects of globalization; title: Economic foundations of global business; title: National trade policy and competitive advantage; title: Legal and political foundations of global business; title: Economic integration and regional trading blocs; title: Cultural foundations of global business; title: Assessing cultural differences; title: Organizing for global business; title: Developing global business strategies; title: Building global strategic alliances; title: Strategies for international negotiation; title: Staffing global operations; title: Managing a competitive global workforce; title: Managing total quality and employee involvement; title: Managing multicultural teams; title: Managing in the global economy : a field project.