Comunicación en empresas e instituciones
Subtitle: de la consultora a la dirección de comunicación
By: Fernando Martín Martín.
Series: Manuales universitarios ;; 56; Serie Manuales universitarios (Universidad de Salamanca) ;; 56.
Publisher: Universidad de Salamanca
Published: 1995
Place of publication: Salamanca
Language: spa
Number of pages: 162
Subjects: Communication in organizations -- Handbooks, manuals, etc.; Public relations -- Handbooks, manuals, etc.; Corporate image -- Handbooks, manuals, etc.
Notes: Includes bibliographical references (p. [155]-162).