A twenty-first century guide to Aldersonian marketing thought
By: edited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.
Contributors: Alderson, Wroe.; Wooliscroft, Ben.; Tamilia, Robert D.; Shapiro, Stanley J.
Publisher: Springer Science+Business Media
Published: 2006
Place of publication: New York, NY
Language: eng
Number of pages: 581
Subjects: Alderson, Wroe.; Marketing.
Notes: Includes bibliographical references and index.