Strategic media decisions
By: by Marian Azzaro, with Dan Binder [and others]
Contributors: Binder, Dan
Edition: 2nd ed.
Publisher: Copy Workshop
Published: 2008
Place of publication: Chicago, Ill
Language: eng
Number of pages: 538
ISBN-13: 9781887229333
Subjects: Communication in marketing; Sales promotion; Advertising; Direct marketing
Notes: Includes index.