The Dartnell sales promotion handbook.
By: Editors: John Cameron Aspley [and] Ovid Riso.
Contributors: Aspley, John Cameron, 1888-1969.; Riso, Ovid.
Edition: 5th ed.
Series: A Dartnell handbook for sales and advertising executives
Published: 1966
Place of publication: Chicago
Language: eng
Number of pages: 1080
Subjects: Sales promotion.
Other titles: Sales promotion handbook.
Notes: First ed. published in 1950 under title: The sales promotion handbook.