Advertising
By: Frank Jefkins.
Contributors: Jefkins, Frank, 1920-
Edition: 5th ed.
Series: Made simple books
Publisher: Butterworth-Heinemann
Published: 1992
Place of publication: Oxford
Language: eng
Number of pages: 453
Other titles: Advertising made simple.
Notes: Previous ed. published Heinemann, 1985 as Advertising made simple.

Includes index.