A comparative study of motives observed in selected pictorial advertisements directed at the Bantu
By: by R. K. Deppe.
Series: Research report - Bureau of Market Research, University of South Africa ; no. 39; Research report (University of South Africa. Bureau of Market Research) ;; no. 39.
Publisher: Bureau of Market Research, University of South Africa
Published: 1974
Place of publication: Pretoria
Language: eng
Number of pages: 86
Subjects: Advertising -- Psychological aspects.; Motivation research (Marketing); Consumers, Black -- South Africa.
Notes: Includes bibliographical references.