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Subtitle: a key to user-oriented product innovation
By: Knut Holt, Horst Geschka, Giovanni Peterlongo.
Contributors: Geschka, Horst.; Peterlongo, Giovanni.
Publisher: Wiley
Published: 1984
Place of publication: Chichester [Sussex]; New York
Language: eng
Number of pages: 187
Subjects: New products; Marketing research
Notes: Includes bibliographies and index.