Marketing and the public interest
Subtitle: proceedings of symposium conducted by Marketing Science Institute in honor of E. T. Grether, June 8-10, 1977
By: edited by John F. Cady.
Contributors: Cady, John F.; Grether, Ewald Theophilus, 1899-; Marketing Science Institute.
Series: Report - Marketing Science Institute ; no. 78-105
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 311
Subjects: Marketing -- Social aspects -- United States -- Congresses.; Consumer protection -- United States -- Congresses.; Trade regulation -- United States -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.