The sports industry
By: Ewan McLeish
Series: Global industries uncovered
Publisher: Wayland; Hodder Wayland
Published: 2009
Place of publication: London
Language: eng
Number of pages: 46
ISBN-13: 9780750258258
Subjects: Sports; Juvenile literature; Marketing; Globalization; Economic aspects
Description: Global Industries Uncovered exemplifies how each industry is indeed a global one by detailing the theory behind globalisation and discussing the issues surrounding each industry. The case studies in each book examine the industry's various impacts at different scales.
Notes: Includes bibliographical references and index.
Table of contents: title: A global industry; title: A growing influence; title: Manchester United: a global brand; title: Athletics at the Beijing Olympics; title: Formula One: an industry on the move; title: Tennis: a global power for good?; title: Becoming an active global citizen; title: Topic web.