Media competition and coexistence
Subtitle: the theory of the niche
By: John W. Dimmick.
Series: LEA's communication series
Publisher: L. Erlbaum Associates
Published: 2003
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 145
Subjects: Mass media -- Economic aspects
Description: "This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media - audience, advertisers, money - and how they compete, using examples from a variety of studies."

"A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business."--Jacket.
Notes: Includes bibliographical references (p. 127-138) and indexes.