Web 2.0 and beyond
Subtitle: understanding the new online business models, trends, and technologies
By: Tom Funk.
Publisher: Praeger Publishers; Praeger
Published: 2008
Place of publication: Westport, Conn
Language: eng
Number of pages: 172
ISBN-13: 9780313351877
Subjects: Electronic commerce; Web 2.0; Internet marketing; Information technology -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : what is Web 2.0 and how will it change my business?; title: Power to the people; title: Pull media, not push; title: The Web as platform : the network is the computer; title: Case studies : rapidly changing online landscapes; title: Successful online business models for Web 2.0 and beyond; title: Ten things you should do to make your business more "Web 2.0"; title: The dark side : how the latest developments in cyber crime can ruin your day; title: or business; title: Web 3.0 : what does the future hold?