Development and marketing of new products
By: by Percival and Matilda White
Series: Reading course in executive technique. Section VI -- bk. 2; Reading course in executive technique -- bk. 2
Publisher: Funk & Wagnalls
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 58
Subjects: Product management; New products; Marketing
Notes: Received with the papers of Matilda White Riley.

Bound in original light gray paper covers.
Table of contents: title: Principles of product development and marketing; title: Market analysis; title: Product development; title: Preliminary product testing; title: Preparation for production and marketing; title: Case examples.