Marketing research essentials
By: Carl McDaniel, Jr., Roger Gates
Contributors: Gates, Roger H., 1942-
Edition: Ninth edition.
Publisher: Wiley
Published: 2015
Place of publication: Hoboken
Language: eng
ISBN-13: 9781119043072
Subjects: Marketing research; BUSINESS & ECONOMICS / Sales & Selling
Description: "   In the 12th edition of Marketing Research,  McDaniel and Gates continue to share their industry experience to  teach students how to make critical business decisions through the  study of market research.  The authors' practical,  applications-based approach features real data, real  people, and real research, to prepare students to conduct  and use market research for future careers in business.  Co-author Roger Gates, President of DSS Research, infuses the  text with a practitioners perspective, helping students  learn how to use marketing research through a practical  presentation of both theory and practice   "--

"In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice"--
Notes: Revised edition of the authors' Marketing research essentials, 2013.

Includes index.