The discipline of market leaders
Subtitle: choose your customers, narrow your focus, dominate your market
By: Michael Treacy and Fred Wiersema.
Contributors: Wiersema, Frederik D.
Edition: [Expanded ed.].
Publisher: Addison-Wesley Pub. Co.; Perseus Books Group
Published: 1997
Place of publication: Reading, Mass
Language: eng
Number of pages: 210
Subjects: Competition; Market segmentation; Quality of products; Customer services
Notes: Includes index.