The Lovemarks Effect
Subtitle: Winning in the Consumer Revolution
Publisher: powerHouse Books
Published: November 2006
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781576872673
Subjects: Sales & marketing; General; Business/Economics; Business & Economics; Business / Economics / Finance; Relationship marketing; Management; Advertising & Promotion; Marketing - Research; Customer relations; Customer services