Dartnell's public relations handbook
By: Robert L. Dilenschneider, editor
Edition: 4th ed.
Publisher: Dartnell Corp.
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 465
Subjects: Public relations
Other titles: Public relations handbook
Notes: Publisher from label on t.p. verso.

Includes bibliographical references and index.
Table of contents: title: Public relations : an overview / Robert L. Dilenschneider; title: New strategies in public relations / Kathleen F. Connelly; title: Staffing and budgeting / Thomas R. Jordan; title: Measuring problems and results in public relations / A. Joseph Dodson; title: Media relations : how to relate to the press / Richard J. Kosmicki, Frederick E. Bona; title: Trading in on trade publications / Joel Pomerantz; title: Global public relations / Kathleen F. Connelly; title: Investor relations / Joseph A. Kopec, Art Gormley; title: The annual report / Wes Truesdell; title: Keeping employees informed / Joseph A. Kopec; title: Thinking the unthinkable : crisis communications / Jonathan Dedmon; title: Writing bylined op-eds, articles, and books ; Speechwriting / Mary Jane Genova; title: Public relations for nonprofit organizations / Phillip P. Fried; title: Public affairs and government relations : environmental and occupational health issues / Susan L. Hullin, Matthew M. Swetonic, James Wieghart; title: The public relations agency / Robert S. Diamond; title: Positioning public relations with management / Kenneth G. Trantowski; title: Conclusion / by Robert L. Dilenschneider.