Understanding customers
By: Rosemary Phipps and Craig Simmons.
Contributors: Simmons, Craig.; Chartered Institute of Marketing.
Series: CIM student workbook series.; The marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford
Language: eng
Number of pages: 289
Subjects: Consumer behavior.; Customer services.; Marketing research.; Consumer behavior -- Great Britain -- Examinations, questions, etc.; Marketing research -- Great Britain -- Examinations, questions, etc.
Notes: 'Published on behalf of the Chartered Institute of Marketing' (t.p.)
Includes index.