Strategic planning workbook
By: Joseph C. Krallinger, Karsten G. Hellebust.
Contributors: Hellebust, Karsten G.
Edition: 2nd ed.
Publisher: J. Wiley
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 380
Subjects: Strategic planning
Notes: Includes bibliographical references and index.
Hellebust's name appears first on the previous ed.
Table of contents: title: The need to survive; title: The new broom; title: What management is all about; title: Rates-of-change : the long and short of it; title: Units sales versus dollar sales : a surprising analysis; title: Individual product sales tale : order in chaos; title: Product life cycles and pricing; title: From marketing facts to functional plans; title: From manufacturing facts to plans; title: Financial management; title: Unleashing the talents of people; title: The planning cycle; title: Phase 1 : the strategy plan (theory); title: Phase 1 : the strategy plan (practice); title: Phase 2 : the business plan (theory); title: Phase 2 : the business plan (practice); title: Phase 3 : budget (theory); title: Phase 3 : budget (practice); title: How sweet, success; title: How to wield the levers of power; title: Getting started; title: What to look for; title: Tools required to do a situation analysis; title: Preparing plans for profitable action; title: Chem-a-lot strategy plan package : years 28-30; title: Chem-a-lot business plan package : years 28-29; title: Chem-a-lot budget package; title: Diagnostic tools; title: Management concepts.