Marketing
Subtitle: concepts and strategies
By: Sally Dibb ... [et al].
Contributors: Dibb, Sally, 1963-
Edition: 4th European ed.
Publisher: Houghton Mifflin
Published: 2001
Place of publication: Boston, Mass
Language: eng
Number of pages: 876
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 827-845) and indexes.