Product planning and management
Subtitle: designing and delivering value
By: William L. Moore, Edgar A. Pessemier.
Contributors: Pessemier, Edgar A., 1922-
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 542
Subjects: New products -- Management.
Notes: Includes bibliographical references and index.