Marketing and preventive health care
Subtitle: interdisciplinary and interorganizational perspectives
By: edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy.
Contributors: Cooper, Philip D., 1942-; Kehoe, William J., 1941-; Murphy, Patrick E., 1948-; American Marketing Association.; Blue Cross/Blue Shield of Virginia.
Series: Proceeding series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Number of pages: 132
Subjects: Preventive health services -- Marketing -- Congresses; Preventive health services -- United States -- Marketing -- Congresses
Notes: Includes bibliographies.
Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977.