An evaluation of current trends in the U.K. outerwear market and their effect on the use of merchandising/promotionaltechniques by a cash and carry wholesaler compared with departmental and chain store operations.
Contributors: Manchester Polytechnic. Department of Business Studies.
Language: eng
Notes: Project submitted in partial fulfilment of B.A. (Hons.) degree to Manchester Polytechnic, Department of Business Studies, 1980.

Typescript.