Nike
Subtitle: why do it?
By: an Elgin Production for BBC in association with Roger Bolton Productions
Contributors: Films for the Humanities (Firm); BBC Worldwide Americas, Inc
Series: Branded: the power of brand names; MKT 420 (NU course); MKT 602 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] :
Number of pages: 40
Subjects: Brand name products; Marketing; Sports; Consumers' preferences; Consumers; Attitudes; Nike (Firm)
Description: Examination of how a traditionally narrow-market product was developed into a mainstream product and global icon. Includes interviews with Phil Knight, Nike Chairman and CEO, and others.
Notes: Note on disc, "9-28-04."

DVD.