International business
Subtitle: challenges and choices
By: Alan Sitkin, Nick Bowen.
Contributors: Bowen, Nick.
Publisher: Oxford University Press, USA
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 426
ISBN-13: 9780199533916
Subjects: International business enterprises; International business enterprises -- Management
Description: "What is international business? How much risk is involved in trading across borders? Why is corporate social responsibility important? What impact has the credit crunch of 2008 had on international business? How does a coffee bean grown in Brazil become an espresso sold in Europe?     In today's increasingly connected world, international business plays an integral role in day-to-day life. This introductory textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories.     Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from countries across the globe, particularly Brazil, Russia, India and China.     Online Resource Center and DVD   For lecturers:    DVD featuring video clips of international business practitioners from the textbook  Instructor's manual   Additional case studies  Test-bank of questions  Seminar and discussion questions  Ideas for oral presentations  Project tasks  PowerPoint slides  Additional content, carefully integrated with the textbook, to expand students' knowledge  Case study questions and indicative answers   For students:   Interactive Map  Online glossary of terms  Guidance on critical skills thinking  Self-test multiple-choice questions   Key websites  Revision tips  Additional case studies  Additional content, carefully integrated with the textbook, to expand students' knowledge  Case study questions and answers"--Provided by publisher.