Advertising, promotion, and new media
By: edited by Marla R. Stafford and Ronald J. Faber.
Contributors: Stafford, Marla R., 1960-; Faber, Ronald J., 1948-
Edition: Eastern economy ed.
Publisher: Prentice-Hall of India
Published: 2005
Place of publication: New Delhi
Language: eng
Number of pages: 380
Subjects: Internet advertising; Advertising; Interactive multimedia; Interactive marketing
Notes: Includes bibliographical references and index.