Dartnell's advertising manager's handbook
By: David Bushko, editor.
Contributors: Bushko, David.; Stansfield, Richard H.
Edition: 4th ed.
Publisher: Dartnell
Published: 1997
Place of publication: Chicago
Language: eng
Number of pages: 484
Subjects: Advertising -- Handbooks, manuals, etc
Other titles: Advertising manager's handbook.
Notes: Includes bibliographical references and index.
Rev. ed. of: The Dartnell advertising manager's handbook / by Richard H. Stansfield. 1969.
Title on spine: Advertising manager's handbook.