The naked consumer
Subtitle: the secret of motivational research in global marketing
By: Jan Callebaut [and others]
Contributors: Censydiam Institute
Publisher: Censydiam Institute
Published: 1994
Place of publication: Antwerp, Belgium
Language: eng
Number of pages: 241
ISBN-13: 9789090077796
Subjects: Motivation research (Marketing); Consumer behavior; Consumption (Economics); International business enterprises; Études de motivation (Marketing); Consommateurs; Comportement; Entreprises multinationales; Internationale marketing; Psychologische aspecten
Notes: At head of title: Tricks of the trade or science?

"Translation: Wordshop"--Colophon.

Includes bibliographical references and index.