Stuck in the past
Subtitle: why managers persist with new product failures
By: Eyal Biyalagorsky, William Boulding, Richard Staelin
Contributors: Boulding, William; Staelin, Richard, 1939-; Marketing Science Institute
Series: Report -- no. 98-130; Report (Marketing Science Institute) -- no. 98-130
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 47
Copyright date: 1998
Subjects: New products; Marketing; Management
Notes: "December 1998."

"Working paper."

Includes bibliographical references (p. 45-47)