Decision theory analysis
Subtitle: useful tool for marketing management
By: by Paul Vatter, Rex Brown, Gerald Eskin
Contributors: Brown, Rex V; Eskin, Gerald
Series: Special report - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20
Subjects: Marketing -- Management; Marketing -- Decision making
Notes: "This report summarizes the proceedings of a seminar on Decision Theory Analysis held for MSI member companies in May, 1970."