Rembrandts in the Attic
Subtitle: Unlocking the Hidden Value of Patents
Publisher: Harvard Business School Press
Published: November 1999
Language: eng
Format: Hardcover
Number of pages: 221
ISBN-13: 9780875848990
Subjects: Business strategy; Intellectual property, copyright & patents; Management of specific areas; Corporate Finance; Patents; Legal Reference / Law Profession; Law; Intellectual Property - Patent
First sentence: This book is about intellectual property (IP), once considered the most boring subject in the world.
Description: "With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.