How many dollars for industrial advertising?
Subtitle: research in progress (ADVISOR Project)
By: by Gary L. Lilien.
Series: M.I.T. Alfred P. Sloan School of Management. Working paper -- 735-74; Working paper (Sloan School of Management) -- 735-74.
Publisher: M.I.T.]
Published: 1974
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 17
Subjects: Advertising, Industrial.
Table of contents: tocpage: 10
pagenum: 1
title: 1 Project Overview; tocpage: 10
pagenum: 5
title: 2 How the Output Relates to Process or What's In It for Marketing Management?; tocpage: 10
pagenum: 7
title: Appendices A Prototype Interactive Program; tocpage: 10
pagenum: 10
title: B The Industrial Advertising Budgeting Process: An Initial Theory; tocpage: 10
pagenum: 15
title: C Proposed Project Methodology; tocpage: 10
pagenum: 16
title: D Data Security Procedure