Manajemen periklanan
Subtitle: konsep dan aplikasinya di Indonesia
By: Rhenald Kasali.
Contributors: Universitas Indonesia. Pusat Antar Universitas. Bidang Ilmu Ekonomi.
Edition: Cet. 1.
Publisher: Pustaka Utama Grafiti
Published: 1992
Place of publication: Jakarta
Language: ind
Number of pages: 242
Subjects: Advertising -- Management.; Advertising -- Indonesia -- Management.
Description: Concepts and the application of advertising management in Indonesia.
Notes: Includes bibliographical references (p. [231]-233) and index.
"Diterbitkan dengan bantuan Pusat Antar Universitas, Bidang Ilmu Ekonomi, Universitas Indonesia."