Strategic marketing
Subtitle: theory and applications for competitive advantage
By: editors, Peet Venter & Mari Jansen van Rensburg
Publisher: Oxford University Press, Southern Africa; Oxford University Press, USA; Oxford University Press
Published: 2009
Place of publication: Cape Town, South Africa
Language: eng
Number of pages: 374
ISBN-13: 9780195987065
Notes: Includes bibliographical references and index.