Key Account Management in Financial Services
Subtitle: Tools and Techniques for Building Strong Relationships with Major Clients
Edition: Pap/Cdr edition
Publisher: Kogan Page
Published: January 1, 2008
Language: eng
Format: Paperback
Number of pages: 334
ISBN-13: 9780749450694
Subjects: Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Finance; Marketing - General; Business & Economics / Finance; Business & Economics/Marketing - General; Vocational; Financial services industry; Key accounts; Management; Marketing; Selling
First sentence: Why have a book dedicated to key account management (KAM) in financial services (FS)?