Advertising, sales promotion, and public relations: organizational alternatives.
Subtitle: A survey.
By: By David L. Hurwood and Earl L. Bailey
Contributors: Bailey, Earl L., 1924-
Series: Experiences in marketing management -- no. 16; Experiences in marketing management -- no. 16
Publisher: National Industrial Conference Board
Published: 1968
Place of publication: [New York
Language: eng
Number of pages: 166
Subjects: Advertising; Sales promotion; Public relations