Essentials of marketing
By: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 2nd ed.
Publisher: South-Western College Pub.
Published: 2001
Place of publication: Australia; United States
Language: eng
Number of pages: 579
Subjects: Marketing; Marketing -- Management
Notes: Includes bibliographical references (p. 552-564) and indexes.