International marketing
By: Philip R. Cateora, John L. Graham
Contributors: Graham, John L.
Edition: 11th ed.
Series: MKT 402a (NU course); MKT 430 (NU course); MKT 602 (NU course)
Publisher: Irwin McGraw-Hill
Published: 2002
Place of publication: New York
Language: eng
Format: [videorecording] /
Subjects: Export marketing; International business enterprises
Notes: Video to accompany the 11th ed. of the text International marketing / Philip R. Cateora, John L. Grisham (Irwin, 2002)

VHS.
Table of contents: title: Tape 1. Chapter 1(& 2). McDonald's; title: Chapter 2. British beef; title: Chapter 3 (also 6 & 9). Foreign trade; title: Hongkong; title: Chapter 4. Yoplait; title: Chapter 5 (also 6 & 13). Trade dispute; title: Chapter 6. Companies doing business overseas; title: Chapter 6 (also 11 & 14). Honda North America; title: Chapter 7. Done deal; title: Chapter 9. Ogre Mills; title: Chapter 10 (& 6). Trade off and America's Summit; title: Chapter 11(& 16). Two takes, Coke and Pepsi; title: Chapter 12 (& 3). Euro Disney; title: Tape 2. Chapter 14 (also 5 & 12). Coke in Japan; title: Chapter 14 (& 16). Breathe right; title: Chapter 16 (& 8). Airwalk; title: Chapter 16. Levi's global ads; title: Chapter 18. Friendly competition; title: Chapter 19 (& 17). International negotiations video.