Foundations of marketing
By: Louis E. Boone, David L. Kurtz, M. Dale Beckman.
Contributors: Beckman, M. Dale.; Kurtz, David L.
Edition: 1st Canadian ed. --
Publisher: Holt, Rinehart and Winston of Canada
Published: 1979
Place of publication: Toronto
Language: eng
Number of pages: 555
Subjects: Marketing.
Notes: Includes bibliographical references and index.