Brand rewired?
Subtitle: connecting intellectual property, branding, and creativity strategy
By: Anne H. Chasser, Jennifer C. Wolfe.
Contributors: Wolfe, Jennifer C.
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470575420
Subjects: Product management; Branding (Marketing); Intellectual property; Strategic planning
Notes: Includes bibliographical references and index.