Proceedings of 5th IIMA Conference on Marketing in Emerging Economies
Subtitle: January 9-11, 2013
By: conference coordination committee, Anand Kumar Jaiswal, Arvind Sahay, Dheeraj Sharma, Piyush Kumar Sinha ; conference manager, Vandana Sood ; supported by Professor Labdhi R. Bhandari Memorial Fund, IIMA
Contributors: Indian Institute of Management, Ahmedabad
Publisher: Indian Institute of Management Ahmedabad
Published: 2012
Place of publication: Ahmedabad, India
Language: eng
Number of pages: 537
ISBN-13: 9788192080017
Subjects: Marketing; Congresses; Consumers; Economic conditions
Other titles: Proceedings of fifth IIMA Conference on Marketing in Emerging Economies; Marketing in Emerging Economies
Notes: Includes bibliographical references.