Learning from Winners
Subtitle: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: August 27, 2007
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9780805856538
Subjects: Advertising; Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Consumer Behavior - General; Business & Economics / Consumer Behavior; Marketing research