The essential persona lifecycle
Subtitle: your guide to building and using personas
By: Tamara Adlin and John Pruitt
Contributors: Pruitt, John
Publisher: Morgan Kaufmann
Published: 2010
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 224
ISBN-13: 9780123814180
Subjects: Product management; Industrial Research; New products
Notes: Includes bibliographical references (p. 215) and index.