The B2B social media book
Subtitle: become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
By: Kipp Bodnar and Jeffrey L. Cohen
Contributors: Cohen, Jeffrey L., 1965-
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 240
ISBN-13: 9781118167762
Subjects: Social media; Online social networks; BUSINESS & ECONOMICS / Marketing / General; Economic aspects; Internet marketing
Description: "Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.  Describes a methodology for generating leads using social media  Details how to create content offers that increase conversion rates and drive leads from social media  Offers practical advice for incorporating mobile strategies into the marketing mix  Provides a step-by-step process for measuring the return on investment of B2B social media strategies  The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--