Marketing due diligence
Subtitle: reconnecting strategy to share price
By: Malcolm McDonald, Keith Ward, Brian D. Smith.
Contributors: Ward, Keith, 1949-; Smith, Brian D., BSc (Hons)
Edition: New ed.
Publisher: Butterworth-Heinemann
Published: 2007
Place of publication: Oxford
Language: eng
Number of pages: 238
ISBN-13: 9780750683425
Subjects: Corporate profits -- Management.; Marketing.; Corporations -- Investor relations.; Strategic planning -- 16th century.