Integrated communication
Subtitle: synergy of persuasive voices
By: edited by Esther Thorson, Jeri Moore.
Contributors: Thorson, Esther.; Moore, Jeri.; Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.)
Series: Advertising and consumer psychology
Publisher: Lawrence Erlbaum Associates
Published: 1996
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 386
Subjects: Communication in marketing -- Congresses.; Marketing -- Management -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references and indexes.
Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992.