Assessing a financial value for a corporate entity's reputation
Subtitle: a proposed formula
By: Ryan Bowd, Les Bowd.
Contributors: Bowd, Les.
Series: Working papers / Manchester Metropolitan University Business School -- WP02/01; Working papers(Manchester Metropolitan University Business School) -- WP02/01.
Publisher: Manchester Metropolitan University Business School
Published: 2002
Place of publication: Manchester
Language: eng