International Advertising
Subtitle: Realities and Myths
Publisher: Sage Publications, Inc
Published: October 27, 1999
Language: eng
Format: Hardcover
Number of pages: 424
ISBN-13: 9780761912446
Subjects: Management & management techniques; Comparative advertising; Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Comparison advertising; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising media planning