Termeden Spa & Icheon, Korea
Subtitle: well-positioned international marketing?
By: Bruce Henry Lambert
Contributors: Sookmyung Hospitality Business School
Series: Hospitality case bank -- 004
Publisher: SHBS, Sookmyung Hospitality Business School
Published: 2011
Place of publication: Seoul]
Language: eng
Number of pages: 32
ISBN-13: 9788971822609
Subjects: Health resorts; Marketing; Case studies; Hospitality; Termeden Spa
Notes: Includes bibliographical references (page 32).