Trading off value creation and value appropriation
Subtitle: the financial implications of shifts in strategic emphasis
By: Natalie Mizik and Robert Jacobson
Contributors: Jacobson, Robert
Series: Report -- no. 02-114; Report (Marketing Science Institute) -- no. 02-114
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 40
Subjects: Industrial management; Business enterprises -- Finance
Notes: "Working paper series."

Includes bibliographical references (p. 37-40)