The right-brain business plan
Subtitle: a creative, visual map for success
By: Jennifer Lee ; foreword by Chris Guillebeau
Publisher: New World Library
Published: 2011
Place of publication: Novato, Calif
Language: eng
Number of pages: 223
ISBN-13: 9781577319443
Subjects: Creative ability in business; Business planning; Creative thinking; Entrepreneurship
Notes: Includes bibliographical references (p. 205-207) and index.
Table of contents: title: Starting from the top: the skinny on the right-brain business plan process and structure; title: Crafting your business vision and values: where is your business headed, and what do you and your company stand for?; title: Painting your business landscape: it's a big world out there; where do you and your business fit in?; title: Getting the word out with marketing: find and connect with your perfect customers; title: Managing the moola - color by numbers: develop a financial plan with fun and flair; title: Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone; title: Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps; title: Weaving it all together: put the finishing touches on your right-brain business plan; title: Maintaining the magic and momentum: keep your right-brain business plan alive.