Marketing and management sciences
Subtitle: proceedings of the International Conference on ICMMS 2008
By: Damianos P. Sakas, Nikolaos Konstantopoulos, editors
Contributors: Sakas, D. E. (Damianos E.); Konstantopoulos, Nikolaos
Publisher: Imperial College Press; World Scientific (distributor)
Published: 2010
Place of publication: London; Singapore; Hackensack, NJ
Language: eng
Number of pages: 617
ISBN-13: 9781848165090
Subjects: Marketing; Congresses; Management science
Notes: "... a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece"--P. [4] of cover.

Includes bibliographical references.