The ESOMAR handbook of market and opinion research
By: edited by Colin McDonald, Phyllis Vangelder
Contributors: McDonald, Colin; Vangelder, Phyllis; ESOMAR
Edition: 4th ed
Publisher: ESOMAR; Esomar
Published: 1998
Place of publication: Amsterdam
Language: eng
Number of pages: 1194
Subjects: Marketing research
Other titles: Handbook of market and opinion research; Consumer market research handbook
Notes: "Original title: Consumer market research handbook."--T.p. verso

Includes bibliographical references and index