Price-matching refund policies as signals of store price image
By: Joydeep Srivastava
Contributors: Marketing Science Institute
Series: Report -- no. 99-128; Report (Marketing Science Institute) -- no. 99-128
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: Pricing; Rebates
Notes: "Working paper."

Includes bibliographical references (p. 35-37)