story of Mattel, Inc.
Subtitle: fifty years of innovation
By: John W. Amerman.
Contributors: Newcomen Society of the United States.
Series: Newcomen publication -- no. 1454.
Publisher: Newcomen Society of the United States
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 20
Subjects: Mattel, Inc. -- History.; Toy industry -- United States -- History.
Notes: "This address, dealing with the history of Mattel, Inc., was delivered at a "1995 Los Angeles Meeting" of the Newcomen Society of the United States held in Los Angeles ... on April 10th, 1995."--P. [1]