A token of my affection
Subtitle: greeting cards and American business culture
By: Barry Shank.
Series: Popular cultures, everyday lives
Publisher: Columbia University Press
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 328
Subjects: Greeting cards industry -- United States -- History.; Business etiquette -- United States.; Consumption (Economics) -- United States.; United States -- Social life and customs.
Description: "A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings." "Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things - the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later."--BOOK JACKET.
Notes: Includes bibliographical references (p. [301]-313) and index.