Transcript proceedings
Subtitle: how to measure the sales effectiveness of advertising, today's improved state of the art, why and how it is possible, in all media : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987.
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, NY
Language: eng
Number of pages: 125
Subjects: Advertising.; Advertising media planning.
Other titles: How to measure the sales effectiveness of advertising.; Sales effectiveness of advertising.