To believe or not to believe
By: by Murugappa Krishnan and Utpal Bhattacharya.
Contributors: Battacharya, Utpal.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 967; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 967.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1990
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 39
Subjects: Corporations -- Public relations.; Industrial publicity.; Disinformation.
Notes: Includes bibliographical references (p. 34-36).
"January 1990."