Managerial marketing policies and decisions
By: [by] Taylor W. Meloan, Samuel V. Smith [and] John J. Wheatley.
Contributors: Smith, Samuel Van Dyke, joint comp.; Wheatley, John J., joint comp.
Publisher: Houghton Mifflin
Published: 1970
Place of publication: Boston
Language: eng
Number of pages: 575
Subjects: Marketing -- Addresses, essays, lectures; Marketing -- Management
Notes: Includes bibliographical references.