Cause marketing
Subtitle: build your image and bottom line through socially responsible partnerships, programs, and events
By: Joe Marconi.
Publisher: Dearborn Trade Pub.
Published: 2002
Place of publication: Chicago
Language: eng
Number of pages: 223
Subjects: Social marketing.
Notes: Includes bibliographical references (p. 213-214) and index.
Table of contents: title: Machine generated contents note: 1. Understanding Cause Marketing; title: 2. When the Cause Fits the Company; title: 3. The Company, the Cause, the Community, and the World 49; title: 4. Damage Control: Responding to Crises Relating to Your Cause; title: 5. September 11, 2001; title: 6. The Cause Marketing Casebook; title: Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco; title: Bell, Target Stores, Timberland Company, General Mills, UPS,; title: Ford Motor Company, Grabber Performance Group, Compaq,; title: Mattel, Wal-Mart, and snapshots of other cause marketing cases.; title: 7. A Crash Course in Cause Marketing.