Marketing's influence within the firm
By: Christian Homburg, John P. Workman, Jr., Harley Krohmer
Contributors: Workman, John P. (Writer on marketing); Krohmer, Harley; Marketing Science Institute
Series: Report -- no. 98-126; Report (Marketing Science Institute) -- no. 98-126
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Copyright date: 1998
Subjects: Marketing; Management; Corporate culture; Influence (Psychology)
Notes: "Working paper."

"December 1998."

Includes bibliographical references (p. 37-43)