Advertising measurement and decision making
Subtitle: [by] Homer M. Dalbey, Irwin Gross, and Yoram Wind.
Contributors: Dalbey, Homer M.; Gross, Irwin; Wind, Yoram
Series: Marketing Science Institute.  Series of books
Publisher: Allyn & Bacon
Published: 1969
Place of publication: Boston
Language: eng
Number of pages: 103
Subjects: Advertising; Decision making; Marketing management
Notes: Bibliography: p. 94-97.