Prelaunch forecasting of new automobiles
Subtitle: models and implementation
By: by Glen L. Urban, John R. Hauser, John H. Roberts
Contributors: Hauser, John R.; Roberts, John H. (John Heath), 1949-; Marketing Science Institute. Research Program
Series: Report -- no. 89-104; Report (Marketing Science Institute) -- no. 89-104.
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Copyright date: 1989
Subjects: Automobiles; Marketing; Mathematical models
Notes: "Marketing Science Institute, Research Program working paper"--Cover.

"January 1989."

Bibliography: p. 30-31.