Marketing Challenges
Subtitle: Cases and Exercises (Mcgraw Hill Series in Marketing)
Edition: 3 Sub edition
Publisher: Mcgraw-Hill
Published: January 1993
Language: eng
Format: Hardcover
Number of pages: 628
ISBN-13: 9780079115775
Subjects: Problems, exercises, etc; Marketing; Business / Economics / Finance; Business/Economics; Marketing - General; Case studies