The Merck druggernaut
Subtitle: the inside story of a pharmaceutical giant
By: Fran Hawthorne
Publisher: J. Wiley & Sons
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Format: [electronic resource] :
Number of pages: 290
ISBN-13: 9780471432104
Subjects: Pharmaceutical industry; Drug Industry; Infrastructure; Organization and administration; Corporate & Business History; Merck and Co; Merck & Co; BUSINESS & ECONOMICS
Notes: Includes bibliographical references (p. 279-282) and index.

Description based on print version record.
Table of contents: title: In the bull's eye; title: From little pharmacy to big pharma; title: Off the cutting edge; title: The drugs of tomorrow; title: The freebie circuit; title: Just like toothpaste; title: "It is not for the profits," : part one, prices and politics; title: "It is not for the profits," : part two, the AIDS debacle; title: Living with mother Merck; title: A different business model.