European cases in marketing management
By: John A. Quelch, Kamran Kashani and Sandra Vandermerwe.
Contributors: Quelch, John A.; Kashani, Kamran.; Vandermerwe, Sandra.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 525
Subjects: Marketing -- Europe -- Case studies.; Marketing -- Europe -- Management -- Case studies.; Marketing research -- Europe -- Case studies.
Other titles: Cases in European marketing management.
Notes: Cover title: Cases in European marketing management.

Includes bibliographical references.