The Next Economy
Subtitle: Will You Know Where Your Customers Are?
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 15, 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780071412957
Subjects: Customer services; Economics - General; Consumer Behavior; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Customer Service; Business & Economics / Marketing / General; Consumer Behavior - General; Marketing - General
First sentence: We're in the early years of a new millennium, and we find ourselves in an economic climate that is foreign to most businesses.