Beyond Maximarketing
Subtitle: The New Power of Caring and Daring
Edition: Rei edition
Publisher: McGraw-Hill Companies
Published: December 1995
Language: eng
Format: Paperback
Number of pages: 319
ISBN-13: 9780070153387
Subjects: Management & management techniques; Sales & marketing; Advertising & Promotion; Marketing - General; Business / Economics / Finance; Business/Economics