Cases in advertising and communications management
By: Stephen A. Greyser with the collaboration of Robert J. Kopp.
Contributors: Kopp, Robert J.
Edition: 3rd ed.
Publisher: Prentice-Hall
Published: 1992
Place of publication: Englewood Cliffs; London
Language: eng
Number of pages: 681
Notes: Previous ed.: 1981.

Includes index.