Competition in marketing.
By: Edited by Taylor W. Meloan and Charles M. Whitlo.
Contributors: Meloan, Taylor W., ed.; Whitlo, Charles Milton, 1905- ed.; Los Angeles. University of Southern California. Dept. of Marketing and Business Logistics.
Publisher: Dept. of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California
Published: 1964
Place of publication: [Los Angeles]
Language: eng
Number of pages: 203
Subjects: Marketing.; Marketing.
Notes: Includes bibliographical references.
A collection of papers originally presented as lectures at the University of Southern California.
Table of contents: title: The American art of wanting, by W.J. Regan.; title: Competition, innovation and marketing management, by W. Lazer.; title: A competitive edge in marketing communications, by J.H. Myers.; title: The phenomenological situational episode: A competitive tool for marketing management, by G.A. Field and J. Douglas.; title: Some unresolved questions in retail competition, by S.C. Hollander.; title: Advertising research in action, by S.H. Britt.; title: The role of point of purchase display in the manufacturer's marketing mix, by B.C. McCammon.; title: The salesman and competition, by J.M. Rathmell.; title: Automation and mechanization: the competitive edge, by C.R. Goeldner.; title: Contactual competition in aerospace marketing, by W.H. Reynolds.; title: Meeting opportunities in the Common Market, by J.D. Calderwood.; title: Marketing opportunities in the developing economies of India and Pakistan, by R.R. Mead.; title: Competition in freight transport, by L.L. Waters.; title: Autopsies of marketing failures, by T.L. Berg.