Authenticity
Subtitle: What Consumers Really Want
Publisher: Harvard Business School Press
Published: September 24, 2007
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781591391456
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Investing; Marketing - General; Sales & Selling - General; Consumer behavior; Consumers' preferences; Product management