The marketing of the president
Subtitle: political marketing as campaign strategy
By: Bruce I. Newman.
Publisher: Sage Publications
Published: 1994
Place of publication: Thousand Oaks, CA
Language: eng
Number of pages: 165
Subjects: Presidents -- United States -- Election.; Campaign management -- United States.; Political campaigns -- United States.; Marketing -- United States.
Notes: Includes bibliographical references (p. 152-153) and indexes.