Ted Levitt on marketing.
Publisher: Harvard Business School Pub.
Published: 2006
Place of publication: Boston, Mass
Language: eng
Number of pages: 226
Subjects: Marketing.
Notes: Includes index.

"A Harvard business review paperback."
Table of contents: title: Innovative imitation; title: Exploit the product life cycle; title: Why business always loses; title: Production-line approach to service; title: The industrialization of service; title: Marketing success through differentiation of anything; title: Marketing intangible products and product intangibles; title: The globalization of markets; title: After the sale is over; title: Advertising : "the poetry of becoming"; title: Creativity is not enough; title: Marketing myopia.