The innovation manual
Subtitle: strategies and tools for delivering value innovation to the market
By: David Midgley.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
ISBN-13: 9780470724538
Subjects: Technological innovations -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: The three challenges of business innovation; title: Creating advantage in the minds of many; title: Chartering innovation within the organisation; title: Selecting, preparing and supporting the right team; title: Co-creating the innovation with customers; title: Changing the organisation to deliver the innovation; title: Building the market for the innovation; title: Putting it all together.