Sports and Entertainment Marketing
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: November 24, 1999
Place of publication: Cincinnati, Ohio
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780538694773
Subjects: Economics, Finance, Business and Industry; Sales & marketing; Industries - General; Marketing - General; Business & Economics / Marketing / General; Business / Economics / Finance; Textbooks; Business/Economics
Table of contents: title: What is sports and entertainment marketing?; title: College and amateur sports; title: Professional sports; title: Marketing products and services through sports; title: Public images; title: Advancing the cause; title: Sports marketing; title: Entertainment industry; title: Marketing entertainment; title: Recreation marketing; title: Marketing plans; title: Legal issues for sports and entertainment