Advertising resource allocation
By: by David Corkindale ... [et al.].
Contributors: Corkindale, David.
Series: Cranfield research papers in marketing and logistics ;; 3, 1973/1974
Publisher: Cranfield School of Management
Published: 1974
Place of publication: Cranfield, Eng
Language: eng
Number of pages: 84
Subjects: Advertising -- Management
Notes: Advertising.