The Art of Writing Advertising : Conversations with Masters of the Craft
Subtitle: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 21, 2003
Language: eng
Format: Paperback
Number of pages: 128
ISBN-13: 9780071410939
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business Writing; Business & Economics / Advertising & Promotion
First sentence: In a recording studio in the offices of Doyle Dane Bernbach on New York's 43rd St. sits William Bernbach.