All the World and Her Husband
Subtitle: Women in Twentieth-Century Consumer Culture
Contributors: Margaret R. Andrews (Editor); Mary M. Talbot (Editor)
Publisher: Cassell
Published: May 2000
Language: eng
Format: Paperback
Number of pages: 278
ISBN-13: 9780304701520
Subjects: Consumer issues; Cultural studies; Women's studies; World history: from c 1900 -; Social Science; Sociology; Consumer Behavior - General; Marketing - Research; Women's Studies - General; Popular Culture - General; Consumption (Economics); Culture; Economic aspects; Women consumers
Description: Many of women's everyday experiences are tied up inextricably with consumption. In consumer culture research, it tends to be the activities and interests of women which take center stage. This collection provides a wide range of different perspectives on women as consumers, focusing on popular culture, including examinations of popular media and their targeting of female audiences. Apart from a grounding in feminism, the collection does not present a single view, theoretically, methodologically, or politically. Its contributors work across a wide range of disciplines, including cultural and media studies, design history, and sociolinguistics. What they all have in common is the aim of understanding women's experiences and struggles in relation to consumer culture in the 20th century