Fascinate
Subtitle: your 7 triggers to persuasion and captivation
By: Sally Hogshead.
Publisher: HarperBusiness
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780061714702
Subjects: Marketing -- Psychological aspects; Advertising -- Psychological aspects
Description: "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
Notes: Includes index.