Trade Show & Event Marketing
Subtitle: Plan, Promote & Profit
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: February 15, 2005
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780324206241
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General
First sentence: Trade shows and corporate events provide an efficient opportunity for face-to-face contact with customers and prospects-an essential component in the business-to-business sales and marketing process.