Strategisches Marketing für Publikumszeitschriften
By: Isabel Streng.
Series: Europäische Hochschulschriften. Reihe XL, Kommunikationswissenschaft und Publizistik,; Bd. 57 =; Publications universitaires européennes. Série XL, Media et journalisme ;; vol. 57 =; European university studies. Series XL, Communications ;; vol. 57; Europäische Hochschulschriften.; Bd. 57.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 298
Subjects: German periodicals -- Marketing.; Periodicals -- Publishing -- Germany.
Notes: Includes bibliographical references (p. [273]-298).
Originally presented as the author's thesis (doctoral)--Universität München, 1996.