Zielgruppenbindung mit Online-Kommunikation
Subtitle: Analyse und Evaluation am Beispiel von Museums-Webpages
By: Cristiane Kurtz.
Series: Internet research -- Bd. 25
Publisher: Reinhard Fischer
Published: 2006
Place of publication: München
Language: ger
Number of pages: 145
Subjects: Museums -- Germany -- Marketing -- Case studies.; Web sites -- Germany -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p.137-144).