Strategic partnerships
Subtitle: an entrepreneur's guide to joint ventures and alliances
By: Robert L. Wallace
Publisher: Dearborn Trade Publishing
Published: 2004
Place of publication: Chicago, IL
Language: eng
Number of pages: 207
Subjects: Joint ventures; Strategic alliances (Business); Entrepreneurship; Joint ventures -- Case studies; Strategic alliances (Business) -- Case studies
Genres: Case studies
Other titles: Entrepreneur's guide to joint ventures and alliances
Description: "In his new book, Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances, Robert L. Wallace takes entrepreneurs step-by-step through conceiving, developing, and executing successful business partnerships. Featured throughout the book are case studies of how entrepreneurs have forged alliances and how larger companies such as Toyota, Procter & Gamble, Ford, Verizon, and Microsoft encourage and support the growth of alliances in their supply chains." "The interviews with executives or organization leaders from major corporations reveal the benefits smaller companies offer to larger organizations, including how these partnerships prove beneficial through fulfilling must-haves like supplier diversity initiatives for larger companies and assisting these companies in penetrating domestic emerging markets."--BOOK JACKET.
Notes: Includes index
Table of contents: title: The what of joint venturing; title: Case study: the State of Maryland; title: The why of joint venturing; title: Case study: Michael Scales and Tim Alston; title: Case study: Procter & Gamble; title: The strategic partnership model: a roadmap for a successful joint venture; title: Case study: Ford Motor Company; title: Trust: it must be a two-way street; title: Case study: Microsoft; title: Don't lose your MOGO; title: Case study: the Broadview Group, Inc; title: Is your organization ready?; title: Case study: Freddie Mac; title: Knowing your partner; title: Case study: NMSCD; title: Making it work; title: Case study: Toyota; title: Legal aspects and exit strategies; title: Case study: Verizon; title: When losing is winning; title: Case study: Kodak