Markenmanagement im Sport
By: Herausgeber: H.-D. Horch, V. Römisch & S. Walzel
Contributors: Horch, Heinz-Dieter editor; Römisch, V., editor; Walzel, S., editor
Series: Edition Sportökonomie, Sportmanagement -- Band 9; Edition Sportökonomie/Sportmanagement -- Bd. 9.
Publisher: Institut für Sportökonomie und Sportmanagement der Deutschen Sporthochschule
Published: 2011
Place of publication: Köln
Language: ger; eng
Number of pages: 118
ISBN-13: 9783937058092; 9783937058634
Subjects: Sports; Congresses; Marketing; Management
Notes: Cover title.

Includes bibliographical references.

Papers in German and English.