The strategic role of the salesperson in established buyer-seller relationships
By: Harald Biong, Fred Selnes
Contributors: Selnes, Fred; Marketing Science Institute
Series: Report -- no. 96-118; Report (Marketing Science Institute) -- no. 96-118
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Sales personnel; Sales management
Notes: "Working paper."

"December 1996."

Includes bibliographical references (p. 35-40)