Munhwa mak'et'ing chŏllyangnon
Subtitle: Cultural marketing strategy
By: Yun Hong-gŭn
Edition: 1-p'an
Publisher: Ch'ŏngnam
Published: 2013
Place of publication: Sŏul-si
Language: kor
Number of pages: 358
ISBN-13: 9788959723362
Subjects: Cultural industries; Management; Strategic planning; Popular culture
Other titles: Cultural marketing strategy
Notes: Includes bibliographical references and index.