Lawyer advertising
Subtitle: consumer attitudes, response patterns, and motivation factors
By: Tom L. Lee.
Publisher: Communications Research
Published: 1985
Place of publication: Grand Rapids, Mich
Language: eng
Number of pages: 188
Subjects: Advertising -- Lawyers -- United States -- Public opinion.; Advertising -- Lawyers -- United States.; Public opinion -- United States.
Notes: Includes bibliographies.
"A comprehensive research report on consumer attitudes toward legal advertising, with an in-depth analysis of consumer response patterns and response motivation regarding content and presentation techniques of radio, television, and publication advertising by lawyers."