Strategic marketing for not-for-profit organizations
Subtitle: program and resource development
By: Armand Lauffer.
Publisher: Free Press; Collier Macmillan
Published: 1984
Place of publication: New York; London
Language: eng
Number of pages: 376
Subjects: Nonprofit organizations -- Marketing.; Social service -- Marketing.
Notes: Bibliography: p. 355-370.
Includes index.