Kleppner's advertising procedure.
Contributors: Lane, W. Ronald, 1940-; Kleppner, Otto, 1899-1982.
Edition: 12th ed. / J. Thomas Russell and W. R. Lane.
Series: Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1993
Place of publication: Englewood Cliffs, N.J; London
Language: eng
Number of pages: 755
Subjects: Advertising.
Notes: Previous ed.:1990.