Write on target
Subtitle: the direct marketer's copywriting handbook
By: Donna Baier Stein, Floyd Kemske ; foreword by Bob Stone.
Contributors: Kemske, Floyd, 1947-
Publisher: NTC Business Books; Glencoe Division Macmillian/McGraw-Hill
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 274
Subjects: Sales letters -- Handbooks, manuals, etc.; Advertising copy -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes index.