The Economics of E-Commerce
Subtitle: A Strategic Guide to Understanding and Designing the Online Marketplace
Publisher: Princeton University Press
Published: March 10, 2003
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9780691089065
Subjects: Business & Management; Distributive industries; Economics; Internet; Industries - Retailing; E-Commerce - General; Business & Economics; Business / Economics / Finance; Business/Economics; Economics - General; Business & Economics / Economics / General; Electronic commerce
Description: "Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive.

This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications."--BOOK JACKET.