The marketing plan, how to prepare & implement it
By: William M. Luther.
Publisher: AMACOM, American Management Associations
Published: 1982
Place of publication: New York, N.Y
Language: eng
Number of pages: 182
Subjects: Marketing.
Description: The purpose of this book is to take you through the development of a marketing plan with fewer than ten pages when complete and which has measureable objectives.
Notes: Includes index.