Consumer trust in e-commerce
Subtitle: an analysis of means communicating trustworthiness from a buying transaction life cycle perspective
By: Carsten D. Schultz
Series: Schriftenreihe Studien zum Konsumentenverhalten -- Band 13; Schriftenreihe Studien zum Konsumentenverhalten -- Bd. 13.
Publisher: Verlag Dr. Kovač; Verlag Dr. Kovac
Published: 2007
Place of publication: Hamburg
Language: eng
Number of pages: 156
ISBN-13: 9783830030140
Subjects: Electronic commerce; Consumer protection; Trust; Economic aspects
Notes: Includes bibliographical references (pages 117-127).