New-Product Diffusion Models (International Series in Quantitative Marketing)
Contributors: Vijay Mahajan (Editor); Eitan Muller (Editor); Yoram Wind (Editor)
Edition: 1 edition
Publisher: Springer
Published: September 30, 2000
Language: eng
Format: Hardcover
Number of pages: 376
ISBN-13: 9780792377511
Subjects: Sales & marketing; Mathematical models; Development - Business Development; Mathematical Models In Economics; New Product Development; New products; Business & Economics; Business / Economics / Finance; Science/Mathematics; Marketing - General; Economics - General; Advertising & Promotion; Business & Economics / Marketing / General; Product management; Management - General; Congresses
First sentence: It has been documented that the natural growth of many phenomena can be depicted by a S-shaped pattern (Fisher and Pry 1971; Meade and Islam 1998).