The art & practice of typography
Subtitle: a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement
Publisher: Oswald Pub. Co.
Published: 1917
Place of publication: New York, USA
Language: eng
Table of contents: title: TABLE OF CONTENTS; title: Author's Preface vii; title: Synopsis of Contents ix; title: List of Reproductions xvi; title: List of Designers xx; title: WHEN BOOKS WERE WRITTEN 1; title: THE ORIGIN OF TYPOGRAPHY 7; title: THE SPREAD OF TYPOGRAPHY 18; title: TYPOGRAPHY IN COLONIAL DAYS 19; title: TYPOGRAPHY IN THE 19th CENTURY 27; title: THE "LAYOUT" MAN 85; title: HARMONY AND APPROPRIATENESS 41; title: TONE AND CONTRAST 47; title: PROPORTION, BALANCE AND SPACING 53; title: ORNAMENTATION 59; title: THE TYPOGRAPHY OF BOOKS 67; title: BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS 75; title: CATALOGS 83; title: PROGRAMS 91; title: ANNOUNCEMENTS 99; title: TICKETS 107; title: LETTERHEADS AND ENVELOPS 111; title: BILLHEADS AND STATEMENTS 119; title: PACKAGE LABELS 123; title: BUSINESS CARDS 127; title: THE BLOTTER 181; title: POSTERS, CAR CARDS, WINDOW CARDS 185; title: ADVERTISEMENTS 139; title: NEWSPAPERS 147; title: PERIODICALS 151; title: HOUSE-ORGANS 161; title: TYPE-FACES 169; title: IMPRINTS 195