Customer equity
Subtitle: measurement, management and research opportunities
By: Julian Villanueva, Dominique M. Hanssens.
Contributors: Hanssens, Dominique M.
Series: Foundations and trends in marketing -- vol. 1, no. 1
Publisher: Now Publishers
Published: 2007
Place of publication: Boston
Language: eng
Number of pages: 99
ISBN-13: 9781601980106
Subjects: Customer equity
Notes: Includes bibliographical references (p. 89-99).