Marketing management and strategy
Subtitle: a reader
By: edited by Philip Kotler, Keith K. Cox.
Contributors: Kotler, Philip.; Cox, Keith Kohn.
Edition: 4th ed.
Publisher: Prentice-Hall
Published: 1988
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 406
Subjects: Marketing -- Management.
Notes: Includes bibliographies.