Strategic Electronic Marketing in Managing E-Business
Edition: Package edition
Publisher: Thomson South-Western
Published: July 2000
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780324013191
Subjects: Business & Management; Internet; Sales & marketing; Business Law; Law; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Business & Financial; Commercial - General; Database marketing; Telemarketing
Description: "Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process.

Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.