Product Development for the Service Sector
Subtitle: Lessons from Market Leaders
Publisher: Perseus Books Group
Published: October 1, 1999
Language: eng
Format: Hardcover
Number of pages: 278
ISBN-13: 9780738201054
Subjects: Management & management techniques; Research & development management; Science/Mathematics; Manufacturing; Manufacturing (Specific Aspects); Product Management; Technology; Business / Economics / Finance; New products; Development - Business Development; Marketing - Product Management; Business; Customer Service; Service industries; Financial services industry; Management
First sentence: A service organization has two choices in today's combative business environment: Succeed at developing new service products, or fail as a company.
Description: "In Product Development for the Service Sector, product development experts Robert Cooper and Scott Edgett present, for the first time, a comprehensive approach to product development tailored specifically for the dynamics of service industries.

Drawing from their own extensive primary research and the experiences of pioneers like Sprint, Visa, Marriott, and the Pennsylvania Energy Company, the authors identify the nine critical steps for achieving project success - from doing solid, up-front homework to ensuring a quality launch effort."--BOOK JACKET.