Advertising, promotion & supplemental aspects of integrated marketing communications
By: Terence A. Shimp.
Edition: 5th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 2000
Place of publication: Fort Worth
Language: eng
Number of pages: 674
Subjects: Communication in marketing; Sales promotion; Advertising; Direct marketing
Other titles: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion
Notes: Includes bibliographical references and indexes.