The ad-makers
Subtitle: how the best TV commercials are produced
By: Tom von Logue Newth
Series: Creative professionals; Creative professionals
Publisher: Iles
Published: 2013
Place of publication: Lewes, East Sussex
Language: eng
Number of pages: 176
ISBN-13: 9781781570326
Subjects: Advertisers; Television advertising; Production and direction; Cinematography; Television commercials
Description: Public performances.

The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring film makers for whom shooting second spots is the gateway to a career in film. Featuring a host of newly commissioned interviews from top professionals in the field, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the worlds top commercials.
Notes: Includes index.
Table of contents: title: Introduction; title: Corporate Conception to Creative; title: Preproduction; title: The Shoot; title: Post-Production; title: New Horizons; title: Glossary; title: Index; title: Acknowledgements.