Using research in public relations
Subtitle: applications to program management
By: Glen M. Broom, David M. Dozier.
Contributors: Dozier, David M.
Publisher: Prentice-Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 414
Subjects: Public relations -- Research -- Methodology.; Market surveys.
Notes: Includes bibliographical references and index.