Advertising 2.0
Subtitle: social media marketing in a web 2.0 world
By: Tracy L. Tuten.
Publisher: Praeger Publishers
Published: 2008
Place of publication: Westport, Conn
Language: eng
Number of pages: 202
ISBN-13: 9780313352966
Subjects: Internet advertising; Internet marketing; Branding (Marketing); Online social networks
Notes: Includes bibliographical references and index.
Table of contents: title: Advertising online : engaging consumers with web 2.0; title: Socialcentricity and the emergence of social media marketing; title: Friendvertising : advertising and brand building with social networks; title: Advertising in the imagination : social virtual networks and the vlobalization of brands; title: From moments to minutes : advertising with social play; title: Influence the influencers : building brands with social news media; title: Citizen advertising : consumer-told brand folklore; title: In my opinion : the social influence of consumer product reviews; title: Social fiction : branding with alternate reality games; title: Ads in play : immersing brands in and around social games; title: Social media impact : balancing metrics and insight for advertising success.