The changing role of marketing in the corporation
By: Frederick E. Webster, Jr
Contributors: Marketing Science Institute
Series: Report -- no. 91-127; Report (Marketing Science Institute) -- no. 91-127
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20
Subjects: Marketing -- Management
Notes: "October 1991."

"Commentary."

Includes bibliographical references (p. 17-19)