An annotated and extended bibliography of health care marketing
By: compiled by Philip D. Cooper, Karen M. Jones, John K. Wong.
Contributors: Jones, Karen M.; Wong, John K.
Series: AMA bibliography series; Bibliography series (American Marketing Association)
Publisher: American Marketing Association
Published: 1984
Place of publication: Chicago, IL
Language: eng
Number of pages: 186
Subjects: Medical care -- Marketing -- Bibliography.; Marketing -- Bibliography.
Description: Alphabetical listing by authors of 617 articles published between 1979-1983. Intended for marketing and health care personnel. Entries give bibliographical information and annotation, as well as coded sequence number that indicates relevant marketing areas and health care settings. Coded health care marketing area and health care setting indexes.