Experiences
Subtitle: the 7th era of marketing
By: by Robert Rose & Carla Johnson
Contributors: Johnson, Carla, author
Publisher: Content Marketing Institute
Published: 2015
Place of publication: Cleveland, Ohio
Language: eng
Number of pages: 343
ISBN-13: 9780985957643
Subjects: Marketing
Description: World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. (back cover).