The Rise of Brands
Publisher: Berg Publishers
Published: December 10, 2007
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9781845203832
Subjects: Communication Studies; Product design; Social theory; Social Science; Archaeology / Anthropology; Business / Economics / Finance; Sociology; Advertising & Promotion; Economic History; Marketing - General; Mass Media - General; Social Science / Anthropology / Cultural; Anthropology - Cultural; Brand name products; Branding (Marketing); Branding consultants; History