Innovation and marketing in the video game industry
Subtitle: avoiding the performance trap
By: by David Wesley and Gloria Barczak.
Contributors: Barczak, Gloria.
Publisher: Ashgate Pub. Co.
Published: 2010
Place of publication: Farnham; Burlington, VT
Language: eng
ISBN-13: 9780566091674; 9780566091681
Subjects: Video games industry; Video games -- Marketing
Notes: Includes bibliographical references and index.