Brandscaping
Subtitle: Worlds of Experience in Retail Design
Edition: 1 edition
Publisher: Birkhäuser Basel
Published: June 1, 2002
Language: eng; ger
Format: Paperback
Number of pages: 120
ISBN-13: 9783764366742
Subjects: Architectural structure & design; Public buildings: civic, commercial, industrial, etc; Sales & marketing; Public, Commercial, or Industrial Buildings; Brand name products; Architecture; Shopping malls; Architecture / General; Architecture / Public, Commercial, or Industrial Buildings; Brand; Retail Design; Interior Design - General; Advertising; Industrial design coordination; Stores, Retail
First sentence: The brand-building impact of corporate architecture has not suddenly appeared overnight.