Coercion 
Subtitle: The Persuasion Professionals and Why We Listen to What They Say
Publisher: Little Brown & Co
Published: 2000
Format: Paperback
Number of pages: 336
ISBN-13: 9780316854030
First sentence: "When you're wearing a thousand-dollar suit," Mort Spivas tells me as he lights a Havana cigar, you project a different aura.