Geklonte Medienhelden
Subtitle: Merchandising am Beispiel "Pumuckl" : eine Untersuchung zum kommerziellen Medienverbund
By: Judith Gerke-Reineke.
Series: Beiträge zur Kommunikationstheorie -- Bd. 8
Publisher: Lit
Published: 1995
Place of publication: Münster
Language: ger
Number of pages: 163
Subjects: Mass media and children -- Germany; Child consumers -- Germany; Toys -- Marketing; Games -- Marketing
Notes: Includes bibliographical references (p. 138-158).