The determinants of advertising intensity
Subtitle: theory and evidence
By: John Meisel.
Series: University Microfilms International -- 78-03804
Published: 1978
Language: eng
Number of pages: 111
Subjects: Advertising.; Competition.; Advertising -- Rate of return.
Notes: Microform reproduction: Ann Arbor, Mich. : University Microfilms International, 1978. -- 1 microfilm reel ; 35 mm.

Thesis (Ph. D.)--Boston College, 1977.

Bibliography: leaves 107-111.

Dept. of Economics.