The Freedom Economy
Subtitle: Gaining the mCommerce Edge in the Era of the Wireless Internet
Publisher: McGraw-Hill Companies
Published: June 26, 2001
Language: eng
Format: Hardcover
Number of pages: 259
ISBN-13: 9780072133677
Subjects: Business & Management; Economics; Internet; Computers; Business / Economics / Finance; Computer Books: Internet General; E-Commerce - General; Marketing - Multilevel; Telecommunications; Internet - General; Business enterprises; Electronic commerce; Internet marketing; Mobile communication systems; Technological innovations
Description: "This book reveals ways to take advantage of emerging mobile and wireless technologies and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key areas for expanding value through mCommerce: customer relationships, logistics, and knowledge mobilization or intellectual capital. By integrating mCommerce and eCommerce through enterprise-centric tools, you can build a new platform for business, and truly realize the rewards and payoffs of wireless commerce. From idea through to result, this insightful and practical guide delivers winning strategies for gaining the mCommerce edge. Use them, and watch your business succeed both now and well into the future."--Jacket.