Marketing and the changing information environment
Subtitle: implications for strategy, structure, and marketing mix
By: by Rashi Glazer
Contributors: Marketing Science Institute. Research Program
Series: Report / Marketing Science Institute -- no. 89-108; Report (Marketing Science Institute) -- no. 89-108
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: Marketing -- Management; Technological innovations; Advertising media planning
Notes: "March 1989."

"Marketing Science Institute, Research Program, working paper"--Cover

Bibliography: p. 32-36