Sales promotion practices in apparel retail sector and challenges ahead
By: Preeta H. Vyas.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper -- w.p. no. 2007-11-02
Publisher: Indian Institute of Management
Published: 2007
Place of publication: Ahmedabad
Language: eng
Number of pages: 13
Subjects: Clothing trade -- India
Description: In the Indian context.
Notes: Includes bibliographical references (leaf 13).