Firing Up The Customer 
Subtitle: Aligning Brand, Strategy and Technology to Deliver the Extraordinary Customer Experience
Edition: 1st edition
Publisher: McGraw-Hill Companies
Published: June 27, 2003
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9780071400176
Subjects: Sales & marketing management; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - General; Strategic Planning