Estimating consumer responsiveness to advertising repetition
Subtitle: a thesis
By: presented by William Hudson Moult
Contributors: Harvard University. Graduate School of Business Administration
Published: 1982
Language: eng
Number of pages: 464
Subjects: Advertising; Consumers; Consumers' preferences
Notes: Thesis (D.B.A.)--Harvard University, Graduate School of Business Administration.

Bibliography: p. [45l]-[464].