Long term relationships in the healthcare industry
Subtitle: benefits for supplier firms
By: Alan J. Daly.
Contributors: University College Dublin. Department of Marketing.
Series: MBS Thesis -- 2048
Publisher: University College Dublin, Graduate School of Business
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 101
Subjects: Pharmaceutical industry -- Marketing -- Ireland.; Medical supplies industry.
Notes: Thesis submitted to the Department of Marketing.

Thesis (MBS) - University College Dublin, 1998.