The cultural dimension of international business
By: Gary P. Ferraro.
Edition: 6th ed.
Publisher: Prentice Hall
Published: 2009
Place of publication: Boston
Language: eng
ISBN-13: 9780205645282
Subjects: International business enterprises -- Social aspects; Intercultural communication; Technical assistance -- Anthropological aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Cultural anthropology and international business; title: Culture and international business : a conceptual approach; title: Communicating across cultures : language; title: Communicating across cultures : the nonverbal dimension; title: Contrasting cultural values; title: Negotiating across cultures; title: Coping with culture shock; title: Developing global managers.