Sunk Costs and Market Structure
Subtitle: Price Competition, Advertising, and the Evolution of Concentration
Publisher: The MIT Press
Published: September 30, 2007
Language: eng
Format: Paperback
Number of pages: 592
ISBN-13: 9780262693585
Subjects: Industry & Industrial Studies; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Economics - General; Business & Economics / Economics / General
First sentence: Many authors have observed that the ranking of industries by concentration level tends to be closely similar from one country to another: an industry that is dominated by a handful of firms in one country is likely to be dominated by a handful of firms elsewhere too.