Fundamentals of marketing
By: Montrose S. Sommers ... [et al.].
Contributors: Sommers, Montrose S.; Stanton, William J.
Edition: 6th Canadian ed.
Publisher: McGraw-Hill Ryerson; McGraw Hill Ryerson
Published: 1992
Place of publication: Toronto
Language: eng
Number of pages: 773
Subjects: Marketing -- Canada.; Marketing.
Notes: In earlier eds., William J. Stanton appears as the principal author.