The marketing research process
Subtitle: a managerial approach to purchasing relevant information for decision making
By: [by] Keith K. Cox and Ben M. Enis.
Contributors: Enis, Ben M., joint author.
Publisher: Goodyear Pub. Co.
Published: 1972
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 622
Subjects: Marketing research.; Decision making.
Notes: Includes bibliographies.