Foreign Advertising in China
Subtitle: Becoming Global, Becoming Local
Edition: 1st edition
Publisher: Blackwell Publishing Professional
Published: August 1, 2000
Language: eng
Format: Paperback
Number of pages: 168
ISBN-13: 9780813818283
Subjects: Advertising; Multinationals; Investments, Foreign; Exports & Imports; International Business; Business & Economics; Business / Economics / Finance; International business enterprises; Business/Economics; China; International - General; Advertising & Promotion; Business & Economics / International; INVESTMENTS, FOREIGN_CHINA; International business enterpr
First sentence: Spring 1996. At the heart of China's capital city, Beijing, stands a huge electronic roadside billboard.