Currency choice in exporting
Subtitle: a cross-cultural study
By: Patrik Anckar
Series: Ekonomi och samhälle -- 52; Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) -- nr 52
Publisher: Svenska handelshögskolan
Published: 1994
Place of publication: Helsingfors
Language: eng
Number of pages: 219
Subjects: Export marketing; Decision making; Foreign exchange rates; Currency question
Notes: "Firms not only have to set export prices, they have also to decide on the currency in which those prices should be quoted. Analysis of the factors which were expected to influence the currency decisions of exporting firms was the central focus of this research. First, a conceptual model of currency choice determinants was conceived and developed. Four main categories of independent variables were used to explain currency choice: currency characteristics, industry characteristics, market characteristics, and exporting firm characteristics. Second, empirical testing of the model's fit was undertaken among U.S., Swedish, and Finnish exporting firms. Results revealed significant differences in currency distribution for the three sample countries. ... Most of the variance in currency use could be attributed to the exporter's currency policies, notably the two policies of avoiding foreign exchange involvement and satisfying customers' currency preferences."--Cover, p. [4].

Includes bibliographical references (p. 192-211).