Marketing management
Subtitle: knowledge and skills : text, analysis, cases, plans
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 3rd ed.
Publisher: Irwin
Published: 1992
Place of publication: Homewood, IL
Language: eng
Number of pages: 943
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 922-932) and indexes.