Hyŏndae sobija haengdongnon
Subtitle: makʻetʻing miksŭrŭl chungsim ŭro
By: Yun Hun-hyŏn chŏ
Edition: Chʻopʻan
Publisher: Sŏkkyŏng
Published: 1989
Place of publication: Sŏul Tʻŭkpyŏlsi
Language: kor
Number of pages: 493
Subjects: Consumer behavior; Marketing
Other titles: Sobija haengdongnon.
Notes: Errata slip inserted.

Includes bibliographical references (p. 453-484) and index.