Sesame Street and the reform of children's television
By: Robert W. Morrow
Publisher: Johns Hopkins University Press
Published: 2006
Place of publication: Baltimore
Language: eng
Number of pages: 226
Subjects: Sesame Street (Television program); Television and children
Description: "Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Richard Morrow tells the story of Sesame Street's creation; the ideas, techniques organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform."--Jacket.
Notes: Includes bibliographical references (p. [173]-218) and index
Table of contents: title: The problem of television and the child viewer; title: The preschool moment; title: "A new bloom on the wasteland"; title: The CTW model; title: The itty bitty little kiddy show; title: "Hope for a more substantive future"; title: "The verdict on Sesame Street"