Strategy and Performance
Subtitle: Achieving Competitive Advantage in the Global Marketplace
Contributors: Abby Ghobadian (Editor); Nicholas O'Regan (Editor); David Gallear (Editor); Howard Viney (Editor)
Publisher: Palgrave Macmillan
Published: April 3, 2004
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781403916181
Subjects: Business strategy; International business; Technological innovations; Industrial organization; Business & Economics; Business / Economics / Finance; Strategic Planning; Business/Economics; Organizational change; Management; Management - General; Business & Economics / Management
First sentence: The past two decades have seen the global competitive environment alter dramatically.