Printers' ink refresher course in advertising, selling and merchandising
Subtitle: facts and findings on more than two-score advertising, selling and merchandising devices.
Series: Printers' ink business bookshelf
Publisher: Funk & Wagnalls Co.
Published: 1947
Place of publication: New York
Language: eng
Number of pages: 249
Subjects: Marketing; Salesmen and salesmanship; Advertising
Notes: "Based on a series of articles originally appearing in Printers' ink."
Table of contents: title: Introduction.; title: Who are the logical buyers?; title: What about year-round markets?; title: Should you give samples?; title: What lessons have been learned about consumer contests?; title: What has been the experience with premiums?; title: What about free deals?; title: What has the past taught us about special deals?; title: What points should be watched on returned goods?; title: Miscellaneous merchandising devices.; title: Indexes.