And now for something completely different
Subtitle: "really" new products : conference summary, the Hyatt Harborside, Boston, MA, September 29-30, 1994
By: prepared by Marjorie Adams, Joseph LaCugna
Series: Report -- no. 94-124; Report (Marketing Science Institute) -- no. 94-124
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 57
Subjects: New products; Marketing; Marketing research; Consumer Durable goods
Notes: "December 1994"--Cover.

Includes bibliographical references.