The Marketing Playbook
Subtitle: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
Publisher: Portfolio Hardcover; Portfolio
Published: October 21, 2004
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9781591840381
Subjects: Skills; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic planning; Marketing research; Marketing - General; Business & Economics / Marketing / General; Marketing