Essentials of marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome (Edmund Jerome)
Edition: 13th ed.
Publisher: McGraw-Hill/Irwin
Published: 2012
Place of publication: New York, NY
Language: eng
Number of pages: 728
ISBN-13: 9780078028885
Subjects: Marketing
Notes: Includes index.