The marketing research handbook
Subtitle: a decision-oriented approach
By: Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.
Contributors: Sherwood, Philip K.; Stevens, Robert E., 1942-
Publisher: Prentice-Hall
Published: 1983
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 210
Subjects: Marketing research.
Notes: Includes bibliographical references and index.
"A Spectrum book."