The everything guide to customer engagement
Subtitle: connect with customers to build trust, foster loyalty, grow a successful business
By: Linda Pophal
Series: An everything series book; Everything series
Publisher: Everything
Published: 2014
Language: eng
Number of pages: 303
ISBN-13: 9781440580550
Subjects: Customer services; Customer relations
Other titles: Customer engagement
Description: Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to customer loyalty and retention. Pophal shows you strategies that have been working for businesses all over the world
Notes: Includes index.
Table of contents: title: Top ten ways to connect with your customers in the twenty-first century; title: Introduction; title: The basics of customer engagement; title: Who is your customer?; title: Defining your target audience; title: Understanding your target audience; title: Understanding your competition; title: Defining, refining, and managing your brand; title: Your employees and customer engagement; title: Using business development for customer engagement; title: Using traditional media for customer engagement; title: Using social media for customer engagement; title: Using YouTube for customer engagement; title: Using Facebook for customer engagement; title: Using Twitter for customer engagement; title: Using LinkedIn for customer engagement; title: Using Google+ for customer engagement; title: Using Pinterest and other visual platforms; title: Using online communities for customer engagement; title: Using public relations for customer engagement; title: Creating an engagement plan; title: When things go wrong.