Pŭraendŭ wa kogaek ch'ehŏm
Subtitle: Brand and customer experience
By: Kim U-sŏng chiŭm
Edition: Ch'op'an
Publisher: Idam Books
Published: 2012
Place of publication: Kyŏnggi-do P'aju-si
Language: kor
Number of pages: 278
ISBN-13: 9788926832776; 9788926832783
Subjects: Branding (Marketing); Brand name products; Management; Brand choice
Other titles: Brand and customer experience
Notes: Includes bibliographical references (pages 265-278).