Total global strategy
Subtitle: managing for worldwide competitive advantage
By: George S. Yip.
Edition: Business school ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 261
Subjects: International business enterprises -- Management; Strategic planning
Notes: Includes bibliographical references (p. 246-254) and index.