Kooperative Marketing-Kommunikation
Subtitle: kommunikationspolitische Zusammenarbeit von Konsumgüter-Anbietern
By: Michael Lindemann ; mit einem Geleitwort von A. Hermanns.
Publisher: J. Eul
Published: 1993
Place of publication: Bergisch Gladbach
Language: ger
Number of pages: 338
Subjects: Communication in marketing.
Notes: Includes bibliographical references (p. [311]-338).
Originally presented as the author's thesis (doctoral)--Hochschule der Bundeswehr, München, 1992.