Globalisation in theory
By: with Kenichi Ohmae ; produced and directed by Brian Davies ; BBC Executive Video Seminars
Contributors: BBC Executive Video Seminars; Films for the Humanities (Firm)
Series: Globalisation -- module 1
Publisher: Films for the Humanities & Sciences
Published: 2002
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] /
Number of pages: 28
Subjects: International business enterprises; Management; Strategic planning; Globalization; Motorola, inc; Levi Strauss and Company
Other titles: Globalization in theory
Description: Discusses Kenichi Ohmae's theory of globalization and his vision of a borderless world. Explains the importance of a global strategy to corporations seeking to do business on a worldwide level; the three C'S-consumers, competition, and individual companies and their relationship to a successful global business strategy; and distinction is drawn between the traditional multinational corporation and the global corporation.
Notes: Originally released in 1993.

DVD.