On knowing the consumer
Subtitle: [proceedings]
By: edited by Joseph W. Newman.
Contributors: Newman, Joseph W., ed.; Stanford University. Graduate School of Business.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1966
Place of publication: New York
Language: eng
Number of pages: 247
Subjects: Consumers -- United States.
Description: Papers from a Consumer behavior symposium held at Stanford University, 1964.
Notes: Bibliographical footnotes.
"Planned and conducted by the Stanford University Graduate School of Business."