Complete web monitoring
By: Alistair Croll and Sean Power
Contributors: Power, Sean
Edition: 1st ed.
Publisher: O'Reilly
Published: 2009
Place of publication: Beijing; Cambridge [Mass.]
Language: eng
Number of pages: 634
ISBN-13: 9780596155131
Description: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis.  Find out your market's motivations with voice-of-the-customer research.  Measure the health and availability of your website with synthetic testing and real-user monitoring.  Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators.  Understand how to assemble this data into clear reports tailored to your organization and audience.
Notes: Includes index.