Successful customer relationship management programs and technologies
Subtitle: issues and trends
By: Riyad Eid, editor
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 358
ISBN-13: 9781466602885; 9781466602892; 9781466602908
Subjects: Management; Customer relations; Data processing; Computer programs
Description: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Notes: Includes bibliographical references and index.