Social Intrapreneurism and All That Jazz
Subtitle: How Business Innovators are Helping to Build a More Sustainable World
By: David Grayson
Contributors: McLaren, Melody; Spitzeck, Heiko
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 254
ISBN-13: 9781351287760
Subjects: Social entrepreneurship; Entrepreneuriat social; BUSINESS & ECONOMICS; Business Ethics; Entrepreneurship
Description: "In response to the world's rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more - all while generating commercial value for their companies. Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world - are all part of the life of a successful social intrapreneurism project. Whether you're an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you."--Provided by publisher
Table of contents: title: Chapter Introduction  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 1 How social intrapreneurs are rising to global business and social challenges  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 2 Understanding individual social intrapreneurs  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 3 How companies react  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 4 Enabling environment inside companies  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 5 External enabling environment --; title: External organisations and networks  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 6 Impacts of social intrapreneurism  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 7 Recommendations and practical tips  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter 8 The way ahead  -- David Grayson Melody McLaren Heiko Spitzeck; title: chapter Conclusion --; title: Towards a new way of doing business -- David Grayson Melody McLaren Heiko Spitzeck.