Marketing effectiveness, insights from accounting and finance
By: [edited] by Stanley J. Shapiro, V.H. Kirpalani.
Contributors: Shapiro, Stanley J.; Kirpalani, V. H. 1928-
Publisher: Allyn and Bacon
Published: 1984
Place of publication: Boston
Language: eng
Number of pages: 542
Subjects: Marketing -- Management
Notes: Includes bibliographies and index.
"EDP 1379941"--Cover.