Building your business through export
By: John Westwood
Edition: 1st ed.
Publisher: Kogan Page
Published: 2012
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749463755; 9780749463762
Subjects: Exports; Foreign trade promotion
Table of contents: title: Introduction; title: Why start exporting; title: How to get started; title: How to decide which markets to consider first; title: Researching the market; title: Developing an export strategy and preparing an export plan; title: Entry strategies for overseas markets; title: Setting up and managing overseas distribution; title: Sales promotion; title: Selling goods online; title: Quoting for international business; title: Moving your goods; title: Managing the risks of exporting; title: Individual export markets; title: Appendix 1 Example of the types of government support services available to exporters; title: Appendix 2 Example of a complete export plan; title: Appendix 3 Example of an export marketing plan.