Productivity in marketing
Subtitle: papers of the Theodore N. Beckman Symposium on Marketing Productivity, April 22, 1965
By: J.L. Heskett, editor.
Contributors: Heskett, James L.; Ohio State University. College of Commerce and Administration.
Publisher: College of Commerce and Administration, Ohio State University
Published: 1965
Place of publication: [Columbus, Ohio]
Language: eng
Number of pages: 88
Subjects: Marketing -- Management
Notes: Bibliographical footnotes.
Table of contents: title: The study of productivity in marketing: conception and measurement / Wendell Smith; title: An evaluation of current productivity measures for trade / Ewan Clague; title: The need for marketing productivity measurement in a dynamic economic system / Herman Nolen; title: Productivity in food retailing / David Schwartzman; title: New possibilities in the measurement of productivity in marketing / Reavis Cox; title: Marketing productivity: appraisal and challenge / Theodore N. Beckman; title: A tribute / Schuyler F. Otteson.