Pharmaceutical Marketing
Subtitle: Strategy and Cases
Publisher: Haworth Press
Published: May 1, 1997
Language: eng
Format: Hardcover
Number of pages: 582
ISBN-13: 9780866568616
Subjects: Pharmaceutical technology; Sales & marketing; Pharmacy (Specific Aspects); Pharmaceutical Industries (Economic Aspects); Medical / Nursing; Science/Mathematics; Pharmacy; Drugs; Marketing; Pharmaceutical industry
First sentence: It is well at the outset to establish that this book deals with the marketing of both prescription and nonprescription medications and that this is done from the position that good marketing and good medicines are not only compatible, they are inseparable.