Essentials of business research methods
By: by Joseph F. Hair Jr. ... [et al.].
Edition: 2nd ed.
Publisher: M.E. Sharpe, Inc.
Published: 2011
Place of publication: Armonk, N.Y
Language: eng
ISBN-13: 9780765626318
Notes: Includes bibliographical references and index.
Table of contents: title: Business research for the twenty-first century; title: Overview of the research process; title: Ethics in business research; title: Defining the research problem and reviewing the literature; title: Secondary data; title: Conceptualization and research design; title: Sampling approaches; title: Data collection methods; title: Measurement and scaling; title: Designing the questionnaire; title: Basic data analysis for qualitative research; title: Basic data analysis for quantitative research; title: Testing hypotheses in quantitative research; title: Examining relationships using correlation and regression; title: Other multivariate techniques; title: Reporting and presenting results.