Insider's guide to demographic know-how
Subtitle: everything marketers need to know about how to find, analyze and use information about their customers
By: Penelope Wickham, editor.
Contributors: Wickham, Penelope, 1949-
Publisher: Probus
Published: 1988
Place of publication: [S.l.]
Language: eng
Number of pages: 246
Subjects: Marketing research -- Handbooks, manuals, etc.; Demographic surveys -- Handbooks, manuals, etc.; Consumers -- Information services -- United States -- Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.