The effect of market orientation on business profitability
By: by John C. Narver and Stanly F. Slater
Contributors: Slater, Stanley F.; Marketing Science Institute
Series: Report -- no. 89-120; Report (Marketing Science Institute) -- no. 89-120
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Marketing research
Notes: "December 1989."

Includes bibliographical references (pages 31-34).