Utilizing the strategic marketing organization
Subtitle: the modernization of the marketing mindset
By: James P. Stanco.
Series: Haworth marketing resources
Publisher: Haworth Press; Routledge
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 240
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 231-232) and index.