Public relations in hyper-globalization
Subtitle: essential relationship management – a Japan perspective
By: Takashi Inoue
Publisher: Routledge
Published: 2018
Language: eng
Number of pages: 296
ISBN-13: 9781138054950; 9781138054967
Copyright date: 2018
Subjects: Public relations; Crisis management; Leadership
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Public relations for top management in an age of hyper-globalization; title: Effective stakeholder relationship management : fostering successful global leaders; title: Historical growth of public relations and its development in Japan; title: Standing out in the globalized crowd : brands, reputation, and public relations; title: Crisis management through the eyes of public relations; title: Strategic public relations and the PR life-cycle model; title: Media relations training : successful executive's competitive career advantage; title: Evaluating and measuring public relations activities; title: Essential changes in corporate communication in a digital age; title: Being ethical and successful : development of the self-correction model.