Marketing fundamentals
By: Geoff Lancaster, Frank Withey and Ruth Ashford.
Contributors: Withey, Frank.; Ashford, Ruth.; Chartered Institute of Marketing.
Edition: 2000-2001 ed.
Series: CIM workbook
Publisher: Butterworth-Heinemann
Published: 2000
Place of publication: Oxford
Language: eng
Number of pages: 308
Notes: For the 2000 Certificate syllabus.

Previous ed.: 1999.

Includes index.

Published on behalf of the Chartered Institute of Marketing.