The impulse factor
Subtitle: why some of us play it safe and others risk it all
By: Nick Tasler
Publisher: Simon & Schuster
Published: 2009
Place of publication: London; New York
Language: eng
Number of pages: 256
ISBN-13: 9781847374226
Subjects: Choice (Psychology); Impulse
Table of contents: title: Thrill riders; title: Origin of seekers: from caveman to cage fighters; title: Impulsivity's hidden side: the secret of being directionally correct; title: Eat or be eaten: what politicians have learned from primates; title: Bubblology: the plague of the $76,000 flower; title: Common sense of ownership; title: Factoring you into your decisions; title: Potential seekers: exploring the connection between sinners, saints, Barbies, and farmers; title: Risk managers: conquering the fear of big cats; title: Striking a balance; title: Putting big ideas to the test.