Making social technologies work
Subtitle: leveraging the power and managing perils of social technologies in business
By: Ronan Gruenbaum
Publisher: Palgrave Macmillan
Published: 2015
Place of publication: New York
Language: eng
ISBN-13: 9781137024817
Subjects: Social media; Organizational change; Internet marketing; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Business Communication / General; BUSINESS & ECONOMICS / Marketing / General; Business communication; BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Description: "This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"--
Table of contents: title: Machine generated contents note:; title: 1. What is it? 2. Why it matters3. How to do it4. The Future's Bright.