Marketing management
Subtitle: knowledge and skills : text, analysis, cases, plans
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Edition: 2nd ed.
Publisher: BPI/Irwin
Published: 1989
Place of publication: Homewood, IL
Language: eng
Number of pages: 928
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Bibliography: p. 907-919.
Includes indexes.