La mesure de l'efficacité du média affichage
Subtitle: une approche méthodologique
By: Martial Pasquier.
Publisher: Editions universitaires
Published: 1995
Place of publication: Fribourg, Suisse
Language: fre
Number of pages: 125
Subjects: Mass media -- Research -- Methodology.; Advertising -- Methodology.; Posters.
Notes: Includes bibliographical references (p. 119-121).