Professional practice in health care marketing
Subtitle: proceedings of the American College of Healthcare Marketing
By: William J. Winston, editor.
Contributors: Winston, William J.; American College of Healthcare Marketing.; National Health Care Marketing Symposium (1985 : Kansas City, Mo.)
Publisher: Haworth Press
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Medical care -- Marketing -- Congresses; Marketing research -- Congresses; Medical care -- Marketing -- Case studies; Medical care -- United States -- Marketing -- Congresses; Marketing of Health Services -- congresses; Professional Practice -- congresses
Notes: Includes bibliographies.
Contains select proceedings of the National Health Care Marketing Symposium presented in Kansas City during Feb. 1985 by the American College of Healthcare Marketing.
"Has also been published as Health marketing quarterly, volume 3, numbers 2/3, winter 1985/1986/spring 1986"--T.p. verso.