Marketing
Subtitle: An Introduction
Contributors: Kotler, Philip.
Edition: 9th ed.
Publisher: Pearson Prentice Hall
Published: March 2, 2008
Place of publication: Upper Saddle River, NJ
Language: eng
Format: Paperback
Number of pages: 656
ISBN-13: 9780136021131
Subjects: Marketing
Notes: Includes bibliographical references (p. R1-R23) and indexes.