Marketing Institutional Money Management Services
Subtitle: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers
Edition: 1 edition
Publisher: McGraw-Hill
Published: September 1, 1995
Language: eng
Format: Hardcover
Number of pages: 222
ISBN-13: 9781557388599
Subjects: Banking; Investment & securities; Sales & marketing; Marketing Management; Institutional Investment; Business / Economics / Finance; Business/Economics; Corporate Finance; Investments & Securities - General; Marketing - General; Business & Economics / Investments & Securities
First sentence: Although no two institutions are identical, most plan sponsors have similar mandates and challenges.