Branded
Subtitle: The Buying and Selling of Teenagers
Publisher: Basic Books
Published: February 17, 2004
Language: eng
Format: Paperback
Number of pages: 247
ISBN-13: 9780738208626
Subjects: Adolescents; Market research; Popular culture; Politics/International Relations; Children's Studies; Business & Economics; Business / Economics / Finance; Sociology - General; Advertising & Promotion; Consumer Behavior - General; Marketing - General; Brand name products; Consumer behavior; Marketing; Teenage consumers
First sentence: Coming of age in the 1980s, I was aware of status signs and corporate logos and the distinction between them.