Measurement for the social sciences
Subtitle: the C-OAR-SE method and why it must replace psychometrics
By: John R. Rossiter
Publisher: Springer
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 169
ISBN-13: 9781441971579; 9781441971586
Subjects: Statistical methods; Methodology; Consumer behavior; Marketing research; Social sciences; Psychometrics; Research
Notes: Includes bibliographical references (p. 155-166) and index.
Table of contents: title: Rationale of C-OAR-SE; title: Validity and reliability; title: Object classification and measures; title: Attribute classification and measures; title: Rater entity classifications; title: Selection of item-type and answer scale; title: Enumeration and scoring rule; title: Qualitative research from a C-OAR-SE perspective; title: DROAVR application checklist.