Review of marketing research.
By: Naresh K. Malhotra, editor.
Contributors: Malhotra, Naresh K.
Publisher: M. E. Sharpe; Routledge; Emerald Publishing Limited
Published: 2007
Place of publication: Armonk, New York
Language: eng
Number of pages: 208
ISBN-13: 9780765613066
Subjects: Marketing research.
Notes: Includes bibliographical references and index.
Table of contents: title: Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi; title: A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis; title: On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston; title: Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau; title: Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju; title: Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson; title: You ought to be in pictures: envisioning marketing research / Russell W. Beik.