Cultural strategy
Subtitle: using innovative ideologies to build breakthrough brands
By: Douglas Holt and Douglas Cameron
Contributors: Cameron, Douglas
Publisher: Oxford University Press
Published: 2010
Place of publication: Oxford
Language: eng
Number of pages: 387
ISBN-13: 9780199587407
Subjects: Social aspects; Marketing; Case studies; Branding (Marketing)
Notes: Includes bibliographical references and index.