Consumer adoption and usage of broadband
By: Yogesh K. Dwivedi ... [et al.].
Contributors: Dwivedi, Yogesh K.
Publisher: IRM Press
Published: 2008
Place of publication: Hershey PA
Language: eng
ISBN-13: 9781599047836; 9781599047850
Subjects: Broadband communication systems.; Consumer behavior.; Consumers' preferences.; Telecommunication systems -- Government policy.; Motivation research (Marketing) -- Case studies.
Genres: Case studies.
Description: "Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
Notes: Includes bibliographical references and index.