Il marketing fieristico
Subtitle: strategie innovative di comunicazione per il successo d'impresa = Fair Marketing : new communication strategies for corporate success
By: Sergio Volpi ; prefazione Pier Paolo Vaj ; presentazione Gino Colombo ; postfazione by Flavio Riva ; iconografia Piero Costa
Series: Architettura e design; Architettura e design (Milan, Italy)
Publisher: Lybra
Published: 1996
Place of publication: Milano
Language: ita; eng
Number of pages: 138
Subjects: Fairs; Exhibit booths; Design and construction; Display of merchandise
Notes: Includes bibliographical references.

Text in Italian and English.