Marketing through measurement
By: by F. Keay and G. L. Wensley.
Contributors: Wensley, George Leonard.
Series: The Commonwealth and international library. Essentials of marketing
Publisher: Pergamon
Published: 1970
Place of publication: Oxford
Language: eng
Number of pages: 154
Subjects: Marketing -- Mathematical models.
Notes: Lp. 25/-. sbn 08 015764 5.

bibl p151.