Marketing to moviegoers
Subtitle: a handbook of strategies and tactics
By: Robert Marich
Edition: 3rd ed.
Publisher: Southern Illinois University Press
Published: 2013
Place of publication: Carbondale
Language: eng
Number of pages: 417
ISBN-13: 9780809331963; 9780809331970
Subjects: Motion pictures; Marketing; Distribution
Notes: Includes index.
Table of contents: title: Creative strategy; title: Market research; title: Traditional media advertising; title: Marketing in digital media; title: Promotional tie-ins and product placement; title: Licensed merchandise; title: Publicity; title: Distribution to theaters; title: Exhibition; title: Major studios; title: Independent distributors; title: Foreign-language films; title: Prints and advertising funds.