The World Wide Web
Subtitle: what marketing managers might want to know about conversion and efficiency
By: by Leyland Pitt, Pierre Berthon and Richard Watson.
Contributors: Berthon, Pierre.; Watson, Richard.; Henley Management College.
Series: Working paper series / Henley Management College / HWP 9616; Working paper series
Publisher: Henley Management College
Published: 1996
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 10
Subjects: World Wide Web (Information retrieval system); Internet marketing.
Notes: Bibliography: p9-10.