Legends in marketing
Subtitle: Naresh K. Malhotra
By: series editor, Jagdish N. Sheth
Contributors: Sheth, Jagdish N.
Series: Legends in marketing
Publisher: SAGE
Published: 2011
Place of publication: New Delhi; Thousand Oaks
Language: eng
ISBN-13: 9788132105176
Subjects: Marketing; Marketing research
Other titles: Naresh K. Malhotra
Notes: Includes bibliographical references and index.
Table of contents: title: v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques; title: v. 2. Research Methodology: Research Design and Data Analysis; title: v. 3. Consumer Behavior: Information Processing and Decision Making; title: v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior; title: v. 5. Marketing Management and Policy; title: v. 6. International and Cross-cultural Marketing; title: v. 7. Marketing of Services: Retailing and Health Care; title: v. 8. Ethics, Quality of Life, and Pedagogy; title: v. 9. Management Information Systems, Technology, and Marketing.