An implementation of the lead user market research method in a 'low tech' product area
Subtitle: pipe hangers
By: Cornelius Herstatt and Eric von Hippel.
Contributors: Sloan School of Management.
Series: WP -- #3249-91-BPS; Working paper (Sloan School of Management) -- 3249-91.
Publisher: Sloan School of Management, Massachusetts Institute of Technology
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23