Marketing for tomorrow, today
By: [50th Conference, American Marketing Association] Edited by M.S. Moyer and R.E. Vosburgh
Contributors: Moyer, Mel S., editor; Vosburgh, R. E. (Richard Edward), 1933- editor; McCartney, Hunter P.
Series: American Marketing Association. Conference proceedings series -- no. 25
Publisher: American Marketing Association
Published: 1967
Place of publication: Chicago
Language: eng
Number of pages: 255
Subjects: Marketing; Societies
Notes: Conference held June 21-23.

Includes Defense/space supplement, edited by Hunter P. McCartney.

Includes bibliographical references and indexes.
Table of contents: title: pt. 1. Managerial perspectives.; title: pt. 2. Research, measurement and forecasting.; title: pt. 3. Market behavior.; title: pt. 4. Supporting marketing plans.; title: pt. 5. Specific industries.; title: pt. 6. Marketing in emerging economies.; title: Special suppl., pt. 7. Space/defense marketing.