Positioning, "Positioning"
Subtitle: what top ad executives have to say : Greenland, Springer, Abrams react to Ries, Trout.
Contributors: Trout, Jack; Greenland, Leo.
Publisher: Crain Communications
Published: 1972
Place of publication: Chicago
Language: eng
Number of pages: 23
Subjects: Advertising -- Psychological aspects.
Notes: "Reprinted from Advertising age."

Cover title.

"The positioning era cometh" by J. Trout and A. Ries: p. 3-14.