Marketing management & administrative action
By: [by] Steuart Henderson Britt [and] Harper W. Boyd, Jr.
Contributors: Boyd, Harper W., joint author.
Edition: Completely rev. ed.
Series: McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 776
Subjects: Marketing -- Management.
Notes: Bibliographical footnotes.