Ce qui va changer les marques
Subtitle: [discount, mondialisation & marchés matures]
By: Jean-Noël Kapferer
Edition: 2. éd.
Publisher: Organisation
Published: 2005
Place of publication: Paris
Language: fre
Number of pages: 535
Subjects: Brand name products; Discount houses (Retail trade); Globalization
Notes: Includes bibliographical references and indexes.