Cross-cultural business behavior
Subtitle: marketing, negotiating, and managing across cultures
By: Richard R. Gesteland.
Edition: 2nd ed.
Publisher: Copenhagen Business School Press
Published: 1999
Place of publication: Copenhagen
Language: eng
Number of pages: 282
Subjects: Business etiquette.; Export marketing.; Intercultural communication.; Negotiation in business.; National characteristics.
Notes: Includes bibliographical references.