Marketing management
By: Philip Kotler, Peggy H. Cunningham, Ronald E. Turner.
Contributors: Cunningham, Peggy H.; Turner, Ronald E., 1931-
Edition: Canadian 10th ed.
Publisher: Prentice Hall Canada
Published: 2001
Place of publication: Toronto
Language: eng
Number of pages: 775
Subjects: Marketing -- Management.
Notes: Includes index.