The Art of Better Retail Banking
Subtitle: Supportable Predictions on the Future of Retail Banking
Publisher: Wiley; J. Wiley
Published: June 13, 2005
Language: eng
Number of pages: 302
ISBN-13: 9780470013205
First sentence: To try to help banks provide better banking to their retail and small business markets whilst sustaining or improving their profitability is no small ambition.
Description: "With evolutionary changes alone, retail banking has been and will continue to be an important force in any country. The Art of Better Retail Banking gives a wide-ranging view of the industry as a whole as it is, and how it might become. Retail banking is taken as a practical, integrated subject, not as a collection of specialist subjects that magically come together of themselves to provide an integrated solution. It is written, and strongly influenced, by retail banking practitioners to include the running of banks, strategy, marketing and IT, and with realistic and practical views. It relates to how banks operate day to day, how they make (and lose) money, and how they fit into the various banking models."--Jacket.