Happening
Subtitle: Design for Events
Contributors: Tessa Blokland (Compiler); Anneke Bokern (Contributor); Joeri Bruyninckx (Contributor); Andrea Eschbach (Contributor); Tim Groen (Contributor); Cornelius Mangold (Contributor); Edwin van Onna (Contributor); Stephan Ott (Contributor); Sarah Martín Pearson (Contributor); Chris Scott (Contributor); Masaaki Takahashi (Contributor); The Stone Twins (Designer); Sarah Schultz (Editor); Marlous Willems (Editor)
Edition: 1 edition
Publisher: Birkhäuser Basel
Published: March 2007
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9783764379766
Subjects: Industrial / Commercial Art & Design; Art; Art & Art Instruction; Design - General; Art / Design / General; Public Relations
Description: How can design help to make PR events unique and compelling occasions? Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, car shows, fashion events, festivals, and cultural exhibitions. This book surveys 29 projects by international companies and design firms including Nike Brand Design and 3deluxe and devotes eight pages to each, with photographs, drawings, and texts by prominent authors.