Revitalizing mature brands
Subtitle: revitalization research from the Food and Brand Lab at the University of Illinois
By: Brian Wansink.
Contributors: Food and Brand Lab, University of Illinois.
Publisher: Food and Brand Lab, University of Illinois
Published: 2002
Place of publication: Urbana-Champaign, IL
Language: eng
Number of pages: 260
Subjects: Brand name products -- Marketing; Advertising -- Brand name products
Notes: Articles reproduced from various periodicals.