Revenue disruption
Subtitle: game changing sales and marketing strategies to accelerate growth
By: Phil Fernandez
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781118299296
Subjects: Marketing; Purchasing
Table of contents: title: It's the buyer, stupid; title: The selling cry of the lonely hunter; title: Before and after mad men : a brief history of marketing; title: Demand generation emerges.