Strategies for International Industrial Marketing
Subtitle: The Management of Customer Relationships in European Industrial Markets
Contributors: Jean-Paul Valla (Editor)
Publisher: Croom Helm,
Published: May 1986
Language: eng
Format: Hardcover
Number of pages: 310
ISBN-13: 9780709924944
Subjects: International - Marketing; Industrial Marketing; Case studies; Customer relations; Business / Economics / Finance; Europe; Export marketing