The Real Power of Brands
Subtitle: Putting Brands to Work in a Changing World ("Financial Times")
Publisher: Financial Times/Prentice Hall
Published: January 25, 1995
Language: eng
Format: Hardcover
Number of pages: 214
ISBN-13: 9780273613794
Subjects: Entrepreneurship; Marketing - General; Business & Economics / General; Sales & marketing; Business / Economics / Finance; Business/Economics