Economic effectiveness of brand advertising programs for Florida orange juice in European markets
By: Jong-Ying Lee, Lester H. Meyers, Fred Forsee
Series: Florida. Dept. of Citrus. Economic Research Dept. ERD report -- no. 79-1
Publisher: University of Florida, Dept. of Citrus
Published: 1979
Place of publication: Gainesville, Fla
Language: eng
Number of pages: 46