Business strategy
Subtitle: an introduction
By: David Campbell, George Stonehouse and Bill Houston
Contributors: Stonehouse, George; Houston, Bill, 1928-
Edition: 2nd ed
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford; Boston
Language: eng
Number of pages: 478
Subjects: Business planning; Strategic planning
Description: "Business Strategy: An introduction" is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: a comprehensive introduction to the subjects of business strategy and strategic management; complex issues explained in a straightforward way for students new to this topic; student friendly learning features throughout; case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the most recent research in the field. This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book. Now a stronger emphasis is placed on learning objectives, chapter summaries and review and discussion questions to consolidate learning. Comprehensive but clear coverage of the topic area provides concise study route for modular students. New chapters on business ethics, and types/levels of strategy are added to enable closer link in with course structure and content.
Notes: Previous ed.: 1999

Includes bibliographical references and index