Realty blogging
Subtitle: build your brand and out-smart your competition
By: Richard Nacht and Paul Chaney
Contributors: Chaney, Paul, 1955-
Publisher: McGraw-Hill
Published: 2007
Place of publication: New York
Language: eng
Format: [electronic resource] :
ISBN-13: 9780071543743
Subjects: BUSINESS & ECONOMICS; Real estate agents; Internet marketing; Real Estate; Blogs; Real estate business; General
Notes: Title from PDF title page (viewed Aug. 29, 2007).

Includes bibliographical references and index.
Table of contents: title: New age farming; title: Conclusion; title: Positioning yourself as the expert; title: Case study; title: -charlene li; title: Position yourself as an expert; title: Expert's tip; title: -learn from the experts; title: How to position yourself as an expert; title: Conclusion; title: Relationship marketing; title: Blogs as farming tools; title: Case study; title: -Kevin O'Keefe; title: Benefits of blogs vs. websites; title: Expert's tip; title: -use listings with blogs; title: Community blogging as a farm tool; title: Be innovative in your marketing techniques; title: Conclusion; title: Exploiting the niches; title: Define your niches; title: Expert's tip; title: -blogging thrives when serving a market niche; title: Geographic niches; title: Expert's tip; title: -use blogs as your geographic niche; title: Property niches; title: Membership niches; title: Ethnic niches; title: Gender-based niches; title: Age-based niches; title: Gay and lesbian niches; title: Conclusion; title: Media & public relations; title: Media use of blogs for source material; title: Expert's tip; title: -gain media attention; title: Some new bloggers are journalists; title: You and your readers as media; title: Expert's tip; title: -communicate without pitching; title: Manage your online reputation; title: Case study; title: -kryptonite; title: Conclusion; title: Lead generation; title: Establish customer relationships; title: Expert's tip; title: -blog for leads; title: Expert's tip; title: -capture contact information; title: Using your company website; title: Conclusion; title: Intranet and project management; title: Benefits to intranet blogging; title: Make use of your intranet blog; title: Intranet blog platform requirements; title: Conclusion; title: Final notes from the authors; title: Afterward / by Ralph Roberts; title: Appendix A Ten things to consider before you start to blog; title: Appendix B Cchoosing the right blog platform; title: Appendix C Step-by-step guide to creating your own blog; title: Appendix D Best directories for real estate marketing purposes; title: Appendix E RSS (really simple syndication) and how to use it.