Go-to-market strategy
Subtitle: advanced techniques and tools for selling more products, to more customers, more profitably
By: Lawrence G. Friedman.
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford; Boston
Language: eng
Number of pages: 294
Subjects: Marketing.
Other titles: Go to market strategy
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: 1 A brief tour of the issues and opportunities 1; title: 2 The ten commandments of going to market 27; title: 3 Targeting the right markets 71; title: 4 Aligning with your customers 113; title: 5 Choosing the right channels and partners 151; title: 6 Rethinking your products and value proposition 203; title: 7 Putting it all together: the integrated multi-channel model 227; title: 8 Getting started: the ninety-day go-to-market action plan 269.