Advertising & promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch ... [et al.].
Edition: 1st Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2003
Place of publication: Toronto
Language: eng
Number of pages: 554
ISBN-13: 9780070898585
Subjects: Advertising; Sales promotion; Communication in marketing; Publicité; Ventes; Promotion; Communication en marketing
Other titles: Advertising and promotion
Notes: Includes bibliographical references and index.