Marketing
Subtitle: a guide to the fundamentals
By: Patrick Forsyth.
Publisher: Bloomberg Press
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781576603291
Subjects: Marketing; Marketing -- Planning; Communication in marketing
Description: "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
Notes: Includes index.
Table of contents: title: Marketing in context; title: Marketing realities; title: "Product" considerations; title: Pricing policy and tactics; title: Market research : reducing the risk; title: Routes to market : distribution channels and methodology; title: Marketing strategy; title: Marketing planning; title: Co-ordination and control; title: Influencing buyer behaviour; title: Marketing communications : the detail; title: Personal persuasive influences.