Contemporary marketing
By: David L. Kurtz, H.F. (Herb) MacKenzie, Kim Snow
Contributors: MacKenzie, H. F.; Snow, Kim, 1956-
Edition: 2nd Canadian ed.
Publisher: Nelson Education; Nelson College Indigenous
Published: 2009
Place of publication: Toronto
Language: eng
ISBN-13: 9780176500030
Subjects: Textbooks; Marketing; Manuels d'enseignement superieur
Notes: Cover and t.p. verso list authors as: Boone, Kurtz, MacKenzie and Snow, as in the 1st ed.

Includes bibliographical references and indexes.