A+ marketing
Subtitle: proven tactics for success
By: Andrea T. Eliscu.
Contributors: Medical Group Management Association.
Publisher: MGMA, Medical Group Management Association; Medical Group Management Association/Center f
Published: 2008
Place of publication: [Englewood, Col.]
Language: eng
Number of pages: 253
ISBN-13: 9781568292915
Subjects: Medical care -- United States -- Marketing; Medicine -- Practice -- United States -- Management; Patient satisfaction -- United States; Marketing of Health Services -- methods -- United States; Practice Management, Medical -- United States; Public Relations -- United States
Other titles: A plus marketing
Description: "This easy, practical, how-to guide helps the practice administrator or physician manager understand the importance of marketing, build the right foundation for needed projects, and prepare the tools required to implement them. The author describes how to achieve these goals using the Four As--Access, Availability, Accountability, and Accommodation"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: The power of the basics: a few important points; title: Gaining a fresh understanding of your patients; title: Providing POW! customer service; title: Diagnosing your practice: a simple guide to effective practice assessment; title: Developing bulletproof referral relationships; title: Putting our heads together: a guide to practice retreats; title: Telling your story: practical approaches to managing your media message; title: Reaching out: a guide to community relations; title: Expecting the unexpected: a guide to meeting specific challenges; title: Maximizing your practice's profit potential: a guide to retail medicine; title: Final words of advice.