Marketing research
By: Alvin C. Burns, Ronald F. Bush.
Contributors: Bush, Ronald F.
Edition: 5th ed.
Publisher: Pearson/Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, NJ
Language: eng
Subjects: SPSS for Windows.; Marketing research.
Notes: Includes bibliographical references and index.
"SPSS integration"-- Pref.