Market knowledge management
Subtitle: October 15-16, 1998 : La MansiBon del Rio, San Antonio, Texas
By: prepared by Rebecca Slotegraaf
Series: Conference summary -- report no. 99-102; Report (Marketing Science Institute) -- no. 99-102
Publisher: MSI
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: Knowledge management; Congresses; Marketing; Management
Notes: Summary of the proceedings of the Marketing Science Institute's Conference, October 15-16, 1998 on market knowledge management.

Includes bibliographical references.
Table of contents: title: Overview; title: From knowledge management to managing intellect; title: Customer-brand knowledge management; title: Driving towards knowledge use rather than knowledge management: the General Motors evolution towards a market-based decision-making network; title: A lifetime of service; title: Global knowledge management through "Knowledge Xchange": Andersen Consulting's story of success; title: The "3 Ps" of Kraft knowledge management; title: Knowledge management in a consumer packaged goods firm; title: Managing market knowledge: the Texas Instruments experience.; title: "I'm drowning in data and thirsty for knowledge": a case study in sharing market information and tapping intellectual capital; title: What's old and what's new about knowledge management?; title: Discussion: developing a research agenda on managing market knowledge.