Strategy for tourism
By: John Tribe
Publisher: Goodfellow Publishers Ltd
Published: 2010
Place of publication: Oxford [United Kingdom]
Language: eng
Number of pages: 258
ISBN-13: 9781906884079
Copyright date: 2010
Subjects: Tourism; Management; Leisure industry; Tourismusbetrieb; Strategisches Management; Turism; Ledarskap; Organisation; Administration
Description: This book explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.
Notes: Includes bibliographical references and index.
Table of contents: title: Strategic purpose; title: Introduction to strategy; title: Mission and purpose; title: Culture and strategy; title: Strategic analysis; title: The external environment: PEST; title: The external environment: competition; title: The internal environment: capability; title: Strategic choice; title: Strategic options; title: Strategic directions and methods; title: Strategic evaluation; title: Strategic implementation; title: Organising and resourcing; title: Managing and monitoring; title: Strategy in action.