Marketing strategy and competitive positioning
By: Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Contributors: Saunders, John A., 1946-; Piercy, Nigel.
Edition: 3rd ed.
Publisher: Financial Times/Prentice Hall
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 648
Subjects: Target marketing; Marketing -- Management
Description: "Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.
Notes: Includes bibliographical references.