The brilliant book of promotions, sales tools, and special events
Subtitle: tested ideas & tricks of the trade for selling advertising space
By: by Naomi K. Shapiro.
Publisher: Creative Brilliance Associates
Published: 1988
Place of publication: Madison, Wis
Language: eng
Number of pages: 192
Subjects: Advertising, Classified.; Sales promotion.
Other titles: Promotions, sales tools, and special events.
Notes: Bibliography: p. 183-184.
On cover: Classifieds, Boost readership, Enhance your image, Holidays, Sell more ads, Quiet months.
Includes index.