How to measure the sales effectiveness of advertising
Subtitle: transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987
By: [James F. Donius, workshop chairman].
Contributors: Donius, James F.
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 125
Subjects: Advertising -- Research.; Sales promotion -- United States -- Congresses.