The dynamics of persuasion
Subtitle: communication and attitudes in the 21st century
By: Richard M. Perloff.
Edition: 4th ed.
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780415805674; 9780415805681; 9780203870327
Subjects: Persuasion (Psychology); Mass media -- Psychological aspects; Attitude change
Notes: Previous ed: New York : Lawrence Erlbaum Associates,  3rd ed., c2008.

Includes bibliographical references and indexes.
Table of contents: title: Introduction to persuasion; title: Attitudes: definition and structure; title: Attitudes: functions and consequences; title: Attitude measurement; title: Changing attitudes and behavior; title: Processing persuasive communications; title: Who says it: source factors in persuasion; title: Message factors; title: Personality and persuasion; title: Cognitive dissonance theory; title: Interpersonal persuasion; title: Persuasion in American society; title: Advertising; title: Communication campaigns.