Business
Subtitle: a changing world
By: O.C. Ferrell (University of New Mexico, Albuquerque), Geoffrey A. Hirt (DePaul University), Linda Ferrell (University of New Mexico, Albuquerque), Suzanne Iskander (Humber College and University of Guelph at Humber), Peter Mombourquette (Mount Saint Vincent University)
Contributors: Hirt, Geoffrey A, author; Mombourquette, Peter, author; Ferrell, Linda, author; Iskander, Suzanne, author
Edition: Fifth Canadian edition.
Publisher: McGraw-Hill Ryerson
Published: 2014
Place of publication: Whitby, Ontario]
Language: eng
Number of pages: 392
ISBN-13: 9780071338837
Copyright date: 2014
Subjects: Management; Gestion; Business; Textbooks; Affaires; Manuels d'enseignement supérieur
Notes: Includes bibliographical references (pages EN-1-EN-30) and index.
Table of contents: title: The dynamics of business and economics; title: Business ethics and social responsibility; title: Business in a borderless world; title: Options for organizing business; title: Small business entrepreneurship and franchising; title: The nature of management; title: Organization, teamwork, and communication; title: Managing service and manufacturing operations; title: Motivating the workforce; title: Managing human resources; title: Customer-driven marketing; title: Dimensions of marketing strategy; title: Digital marketing and social networking; title: Accounting and financial statements; title: Money and the financial system; title: Financial management and securities markets.