Kellogg on biotechnology
Subtitle: thriving through integration
By: edited by Alicia Löffler
Contributors: Löffler, Alicia; Kellogg Center for Biotechnology
Publisher: Northwestern University Press; Kogan Page; Kellogg School of Management
Published: 2005
Place of publication: Evanston, Ill; London
Language: eng
Number of pages: 264
Subjects: Biotechnology; Biotechnology industries
Notes: Includes bibliographical references and index
Table of contents: title: Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker; title: Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman; title: Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.]; title: Sustaining platforms / Erich Hoefer ... [et al.]; title: Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek; title: Biologics manufacturing: the make or buy decision / Anurag Bagaria; title: Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith; title: The role of marketing / Dario Benavides ... [et al.]; title: To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.]; title: The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]