Data mining techniques in CRM
Subtitle: inside customer segmentation
By: Konstantinos Tsiptsis, Antonios Chorianopoulos.
Contributors: Chorianopoulos, Antonios.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470743973
Subjects: Customer relations -- Management -- Data processing; Customer relations -- Management; Data mining
Notes: Includes bibliographical references and index.