Marketing information systems
Subtitle: concepts, usage, and effectiveness
By: Jari Talvinen.
Series: Acta Universitatis Oeconomicae Helsingiensis,; 103
Publisher: Helsinki School of Economics and Business Administration
Published: 1995
Place of publication: Helsinki
Language: eng
Number of pages: 152
Subjects: Marketing -- Data processing.; Marketing -- Data processing -- Finland.; Marketing -- Management.; Marketing -- Finland.; Management information systems.
Notes: Includes bibliographical references.