Visual Merchandising 4 (Visual Merchandising)
Publisher: Watson-Guptill; ST Media Group; Distributed in the U.S. by Watson-Guptill
Published: April 30, 2005
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9780944094488
Subjects: Advertising; Interior Design - General; Commercial Interior Design; Retail Management; Architecture; Business/Economics; Advertising & Promotion; Business & Economics / Retailing; Industries - Retailing
First sentence: For all successful apparel retailers, effective display relies on a combination of elements: lighting, mannequins/forms, clear and interesting signage, interactive and modular fixtures and a complementary materials palette from the floor up.