The experts' guide to the K-12 school market.
Contributors: Perkins, Emily.; Software & Information Industry Association.
Edition: 2nd ed. / [edited by Emily Perkins].
Publisher: Software & Information Industry Association
Published: 2008
Place of publication: Washington, D.C
Language: eng
Number of pages: 262
ISBN-13: 9780615205229
Subjects: Educational publishing -- United States; Instructional materials industry -- United States; Teaching -- United States; Computer software industry -- United States; Book industries and trade -- United States; Marketing -- United States
Notes: Rev. ed. of: 1st. ed. Denver, CO : Internet Monitor, c2002.

Includes bibliographical references.
Table of contents: title: Education overview; title: Ed. Tech Overview; title: Developing Ed products and services; title: Marketing plans and strategies; title: Sales plans and strategies; title: Distribution strategies; title: Events, exhibits and advertising; title: Internet marketing; title: Public relations; title: Resources.