American marketing in the European Common Market, 1963-1973
By: by Dagfinn Moe Hansen and J. J. Boddewyn
Contributors: Boddewyn, J. J.
Series: Working paper - Marketing Science Institute ; no. 76-107
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 104
Subjects: European Economic Community; Corporations, American -- European Economic Community countries; International business enterprises
Notes: "Preliminary research report."