Marketing
By: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Contributors: Hair, Joseph F.; McDaniel, Carl D.; Lamb, Charles W.
Edition: 3rd ed.
Publisher: South-Western Publishing
Published: 1996
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 890
Subjects: Marketing; Marketing -- Management
Notes: Includes bibliographical references and index.
Rev. ed. of: Principles of marketing, 1993.