The real Coke, the real story
By: Thomas Oliver.
Edition: 1st ed.
Publisher: Random House
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 195
Subjects: Coca-Cola Company.; Coca-Cola Company -- History.; Soft drink industry -- United States.; Soft drink industry -- United States -- History.
Description: In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
Notes: Bibliography: p. [193]-195.