The magic of Bollywood
Subtitle: at home and abroad
By: edited by Anjali Gera Roy
Publisher: SAGE Publications
Published: 2012
Place of publication: New Delhi; Thousand Oaks
Language: eng
Number of pages: 334
ISBN-13: 9788132107323
Subjects: Motion pictures; Motion picture industry; Hindi Motion pictures
Description: This anthology aims to portray the 'soft' power of Bollywood as it offers a kaleidoscopic prism that filters the Indian cultural reality in a globalised world. It examines Bollywood's popularity within and outside South Asia, focusing on its role in international relations.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction / Anjali Gera Roy; title: Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra; title: Post-national B(H)ollywood and the national imaginary / Meena T. Pillai; title: Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan; title: A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu; title: Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah; title: Soft power and Pakistani viewers / Shahnaz Khan; title: Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan; title: Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko; title: Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene; title: "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju; title: New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel; title: Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah; title: Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam; title: Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique; title: Bollywood's circuits in Germany / Florian Krauss.