The impact of marketing research upon manufacturers  consumer goods advertising
Subtitle: a survey of selected manufacturers, marketing research agencies, advertising agencies, and media firms.
Published: 1956
Language: eng
Number of pages: 421
Subjects: Marketing research.; Advertising -- United States.
Other titles: Manufacturers' consumer goods advertising.
Notes: Dissertation (Ph. D.)--State University of Iowa, 1956.

Microfilm copy of a typewritten manuscript. Ann Arbor, Michigan, Filmed by University Microfilm [n.d.]