School commercialism
Subtitle: from democratic ideal to market commodity
By: Alex Molnar.
Series: Positions : education, politics, and culture; Positions (RoutledgeFalmer (Firm))
Publisher: Routledge
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 190
Subjects: Commercialism in schools -- United States; Business and education -- United States; Education -- United States -- Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Every child a consumer; title: The sky's the limit: trends in schoolhouse marketing since 1990; title: Let them eat hamburgers: using schools to promote illness; title: Controlling the masses or liberating them?: Edward Bernays and John Dewey considered; title: Whittle or virtually nothing: the emergence of Edison schools and knowledge universe; title: Futures trading: buying and selling education in the global marketplace.