Brand constructs
Subtitle: the complementarity of consumer associative networks and multidimensional scaling
By: Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder.
Contributors: Iacobucci, Dawn.; Calder, Bobby J.; Marketing Science Institute.
Series: Working Paper -- no.98-128
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng