The Power of Visual Presentation
Subtitle: Retail Stores/Kiosks/Exhibits/Environmental Design
Publisher: Watson-Guptill Publications
Published: January 15, 2001
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9781584710073
Subjects: Commercial Interior Design; Graphic Design; Art & Art Instruction; Art; Graphic Arts - General; Individual Artist; Public, Commercial, or Industrial Buildings; Illustration & commercial art; Interior design; Commercial - Advertising
Description: "The Power of Visual Presentation focuses on the multifaceted projects of internationally recognized architectural and graphic designer Tony Horton. Combining space with architectural elements, graphics, color and light, Horton creates a distinct personality and a signature image for each of his clients.".

"In 180 pages and 200 full-color illustrations and photographs, this volume invites the viewer into retail stores, shopping centers, and exhibits designed by Tony Horton and company. The viewer is able to see and study how Horton approaches each new design challenge.".

"The book is divided into four areas of expertise: Retail Store Design, Environmental Graphic Design, Exhibit Design and Kiosk Design. Horton's gift for combining graphics and architecture make his design style very distinctive. Considered to be one of the strongest exhibit designers in the country, his exhibits range from small in-line spaces to the multilevel show giants.".

"The final collection focuses on RMUs - Retail Merchandising Units - or temporary tenant kiosks. Having designed and fabricated over 5000 RMUs in the past ten years, Horton's kiosks not only blend with their environment but provide a strong visual presentation to any merchandise."--BOOK JACKET.