Storytelling
Subtitle: la machine à fabriquer des histoires et à formater les esprits
By: Christian Salmon.
Series: Cahiers libres
Publisher: Découverte; Découverte
Published: 2007
Place of publication: Paris
Language: fre
Number of pages: 239
ISBN-13: 9782707149558
Subjects: Storytelling -- Economic aspects.; Storytelling -- Political aspects.; Communication in marketing.; Communication in politics.; Propaganda.; Social psychology.
Notes: Includes bibliographical references (p. [229]-235).