Shopper marketing
Subtitle: how to increase purchase decisions at the point of sale
By: editors: Markus Stahlberg and Ville Maila.
Contributors: Maila, Ville.
Publisher: Kogan Page
Published: 2010
Place of publication: London; Philadelphia
Language: eng
Number of pages: 244
ISBN-13: 9780749457020
Subjects: Advertising, Point-of-sale; Marketing; Consumers -- Decision making; Shopping -- Decision making