The why of the buy
Subtitle: consumer behavior and fashion marketing
By: Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY
Edition: Second Edition.
Publisher: Fairchild Books, A Imprint of Bloomsbury, Publishing Inc.
Published: 2015
Place of publication: New York
Language: eng
Number of pages: 451
ISBN-13: 9781609018986
Subjects: Fashion merchandising; Consumer behavior
Notes: Includes bibliographical references (pages 433-434) and index.
Table of contents: title: Preface; title: Acknowledgments; title: Introduction; title: We are all consumers; title: Why is consumer behavior important to the fields of fashion and design?; title: Consumer behavior, marketing, and fashion : a working relationship; title: Internal factors influence fashion consumers; title: How fashion consumers perceive, learn, and remember; title: Motivation and the fashion consumer; title: Attitude and the fashion consumer; title: Personality and the fashion consumer; title: External factors influence fashion consumers; title: Age, family, and life cycle influences; title: Social influences on fashion consumers; title: Demographics, psychographics, and the fashion consumer; title: How fashion marketers communicate and consumers decide; title: How marketers obtain and use consumer information; title: Social media and the fashion consumer; title: Consumer decision making; title: How fashion consumers buy; title: Global consumers of fashion and design; title: Fashion consumers and responsible citizenship; title: How ethics and social responsibility impact consumer behavior; title: The role of government for fashion consumers; title: References; title: Glossary; title: Credits; title: Index.