New economy emotion
Subtitle: engaging customer passion with E-CRM
By: Alfredo Zingale and Matthias Arndt.
Contributors: Arndt, Matthias.
Series: New economy excellence series
Publisher: John Wiley & Sons
Published: 2001
Place of publication: Chichester; New York
Language: eng
Number of pages: 226
Subjects: Electronic commerce.; Success in business.; Marketing.
Notes: Includes bibliographical references (p. [220]) and index.