Managing brand equity
Subtitle: conference summary
By: prepared by Eliot Maltz
Contributors: Marketing Science Institute. Conference
Series: Report 1, Marketing Science Institute Conference -- no. 91-110; Report (Marketing Science Institute) -- no. 91-110
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 42
Copyright date: 1991
Subjects: Brand name products; Management; Valuation; Intangible property
Notes: "Marketing Science Institute Conference, Nov. 28-30, 1990, Austin, Tex."

"April 1991."