"Power potential" channel strategies in social marketing
By: Alan R. Andreasen
Series: Faculty working paper / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 743; BEBR faculty working paper -- no. 743.
Publisher: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign
Published: 1981
Place of publication: [Urbana]
Language: eng
Number of pages: 24
Subjects: Social aspects; Marketing channels; Markets
Other titles: Social marketing.
Notes: Includes bibliographical references (p. 24).