Marketing practices
By: edited by Edwin E. Bobrow, Mark David Bobrow.
Contributors: Bobrow, Edwin E.; Bobrow, Mark David.
Series: Marketing handbook ;; v. 1
Publisher: Dow Jones-Irwin; Brand: Irwin Professional Publishing,U.S.
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 630
Subjects: Marketing
Notes: Includes bibliographies and index.