How to open & operate a financially successful florist and floral business both online and off
By: by Stephanie Beener and Constance H. Marse
Contributors: Marse, Constance H., 1948-
Edition: Revised 2nd edition.
Published: 2012
Language: eng
Number of pages: 288
ISBN-13: 9781601389046
Subjects: Marketing; Flowers; Florists
Description: This book is a comprehensive and detailed study of the business side of a floral shop. It should be read by anyone investigating the opportunities of opening a store. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills. You will learn sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, low- and no-cost ways to satisfy customer and build sales, as well as thousands of great tips and useful guidelines. In addition, you will discover how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.--COVER.
Notes: "With companion CD-ROM."

Includes bibliographical references and index.
Table of contents: title: Is this for you?; title: Store and decor; title: The ins and outs of daily business; title: The product; title: Arranging; title: Customer service; title: Down to business; title: Legally speaking; title: Employees; title: Marketing matters; title: Infinity & beyond; title: Straight from the source.