Marketing
By: William M. Pride, O. C. Ferrell
Contributors: Ferrell, O. C.
Edition: 16th ed., 2012 ed.
Publisher: South-Western, Cengage Learning
Published: 2012
Place of publication: Mason, OH
Language: eng
ISBN-13: 9780538475402; 9781111526191
Subjects: Marketing
Notes: Includes bibliographical references and index.