Social Marketing
Subtitle: Improving the Quality of Life
Edition: Second Edition edition
Publisher: Sage Publications, Inc; Sage Publications
Published: June 15, 2002
Language: eng
Format: Paperback
Number of pages: 456
ISBN-13: 9780761924340
Subjects: Sales & marketing; Sociology, Social Studies; Investments & Securities - General; Business & Economics; Sociology; Business/Economics; Marketing - General; Human Services; Business & Economics / Marketing / General; Behavior modification; Social marketing
First sentence: As you read the following grim statistics based on estimates for the past year in the United States, you can be confident that this book will describe practical and successful marketing strategies to improve our future report cards.