Variety seeking through brand switching
By: by Moshe M. Givon.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 764; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 764.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 35
Subjects: Brand choice -- Mathematical models.
Notes: Bibliography: p. 33-35.