Advances in services marketing and management
Subtitle: research and practice : a research annual.
By: edited by: Teresa A. Swartz, David E. Bowen, Stephen W. Brown.
Contributors: Swartz, Teresa A.; Bowen, David E.; Brown, Stephen W. 1943-
Publisher: JAI Press
Published: 1992
Place of publication: Greenwich, Conn; London
Language: eng
Number of pages: 356
Subjects: Service industries -- Marketing.; Service industries -- Management.
Notes: Includes bibliographical references.