Fables, fashions and facts about advertising
Subtitle: a study of 28 enduring myths
By: John Philip Jones
Publisher: Sage Publications
Published: 2004
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 310
Subjects: Advertising
Description: "Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising."--Jacket.
Notes: Includes bibliographical references (p. 245-251) and index