FAQs on marketing
Subtitle: answered by the guru of marketing
By: Philip Kotler
Publisher: Marshall Cavendish Business
Published: 2008
Place of publication: Singapore
Language: eng
Number of pages: 168
ISBN-13: 9781905736492; 9789812615879
Subjects: Marketing
Other titles: Frequently asked questions on marketing
Description: Philip Kotler is the world's most recognised thinker and writer in marketing. This essential book about marketing is presented in a Q&A format and enables Kotler to tackle the key elements and issues in marketing today.
Notes: Originally published in North America by AMACOM, a division of American Management Association, New York in 2005.

Includes index.

Includes bibliographical references and index.