Current advertiser practices in compensating their advertising agencies.
Publisher: Association of National Advertisers
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 117
Subjects: Advertising agencies -- Fees; Advertising -- Costs; Advertising agencies -- United States -- Fees
Notes: "A report based on 257 responses to a survey conducted by the A.N.A. Advertising Financial Management Committee under the auspices of the association's Advertising Management Policy Committee."