Marketing communications
Subtitle: a bridge to better sales for molders and moldmakers
By: Clare Goldsberry.
Series: The IMM book club strategies for molders and moldmakers ;; #2
Publisher: IMM Book Club
Published: 1999
Place of publication: Aspen, Colo
Language: eng
Subjects: Plastics -- Marketing; Plastics -- Molds -- Marketing; Injection molding of plastics; Plastics industry and trade -- Management