The history of marketing thought
By: by Robert Bartels.
Edition: 2d ed.
Series: Grid series in marketing
Publisher: Grid [inc.]
Published: 1976
Place of publication: [Columbus, Ohio]
Language: eng
Number of pages: 327
Subjects: Marketing.
Notes: Bibliography: p. [261]-315.
First published in 1962 under title: The development of marketing thought.
Includes indexes.