How to survey your readers
By: compiled by Virginia L. Carter.
Contributors: Smith, Virginia Carter.; Council for Advancement and Support of Education.
Publisher: Council for Advancement and Support of Education
Published: 1981
Place of publication: Washington, DC (Suite 400, 11 Dupont Circle, Washington 20036)
Language: eng
Number of pages: 62
Subjects: Readership surveys -- United States.; Library use studies -- United States.; Periodicals -- Use studies.
Notes: Bibliography: p. 2.
Table of contents: title: Moving closer to the truth / by Richard D. Haines; title: Let's take a survey / by Cletis Pride; title: Guidelines for doing your own mail surveys; title: Sample questionnaires.