Varied consumer behavior
Subtitle: prior work and some hypothesis
By: Edgar Pessemier and Leigh McAlister.
Contributors: McAlister, Leigh.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 774; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 774.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 36
Subjects: Consumer behavior.; Consumers' preferences.
Notes: Bibliography: p. 32-36.
"October, 1981."