I shop in Moscow
Subtitle: advertising and the creation of consumer culture in late tsarist Russia
By: Sally West
Publisher: Northern Illinois University Press
Published: 2011
Place of publication: DeKalb
Language: eng
Number of pages: 292
ISBN-13: 9780875806488
Subjects: Politics and government; Social life and customs; Consumption (Economics); Consumers; Popular culture; Economic conditions; Advertising; City and town life; History
Notes: Includes bibliographical references and index.
Table of contents: title: The development of modern advertising in Russia; title: Seals of approval and stamps of censorship : governmental approbation and regulation in advertising; title: Classroom for consumers : advertising progress in the urban marketplace; title: Beauty and bravado : gender identity on the advertising page; title: Modernity through tradition : advertising's appropriation of Russian culture; title: Appendix A: Newspaper content in Peterburgskaia gazeta; title: Appendix B: Newspaper income; title: Appendix C: Toiletries industry advertising accounts.