Wettbewerbsstrategien für den Export chinesischer Fernsehprogramme
By: von Stefan Ollig
Series: Schriften zur Rundfunkökonomie -- Bd. 10
Publisher: Vistas
Published: 2007
Place of publication: Berlin
Language: ger
Number of pages: 193
ISBN-13: 9783891584583
Subjects: Television broadcasting; Television broadcasting policy; International Competition; Television programs; Marketing; Strategic planning
Notes: Originally presented as the author's thesis (doctoral)--Universität zu Köln.

Includes bibliographical references (p. [175]-192).