Riding The Waves of Culture
Subtitle: Understanding Diversity in Global Business
Edition: 2 edition
Publisher: McGraw-Hill
Published: December 1, 1997
Language: eng
Format: Hardcover
Number of pages: 274
ISBN-13: 9780786311255
Subjects: Business studies; International Business; Social values; Entrepreneurship; Business & Economics; Business / Economics / Finance; Management; Business/Economics; Human Resources & Personnel Management; International - General; Business & Economics / Management; business,culture,revolutionizing international business,global business,understanding,Waves,Riding,reconciling cultural differences,managers,sold,gender differences,detailed analysis; Comparative management; Corporate culture; Cross-cultural studies
First sentence: This book is about cultural differences and how they affect the process of doing business and managing.