Marketing management and strategy
Subtitle: marketing engineering applications
By: Gary L. Lilien, Arvind Rangaswamy.
Contributors: Rangaswamy, Arvind.; Lilien, Gary L., 1946-
Publisher: Addison-Wesley
Published: 1999
Place of publication: Reading, Mass; Harlow
Language: eng
Number of pages: 112
Subjects: Marketing -- Data processing -- Computer programs.; Marketing -- Decision making -- Case studies.
Notes: Minimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.

Includes selections from the authors' Marketing engineering.

CD-ROM labelled "Version MM1.1" attached to inside front cover.