Schuster's & Gimbels
Subtitle: Milwaukee's beloved department stores
By: Paul Geenen
Series: Landmarks
Publisher: History Press
Published: 2012
Place of publication: Charleston, SC
Language: eng
Number of pages: 110
ISBN-13: 9781609493899
Subjects: Department stores; Gimbel Brothers; History
Other titles: Schuster's and Gimbels
Description: "For well over a century, Milwaukee shoppers have had Gimbels or Schuster's on the brain. Even if they didn't crave sewing notions or prize-winning apple pies, they were watching holiday parades wind by, tuning in for Billie the Brownie's radio updates or losing themselves in front of one of the fabulous window displays. Not only were they magical places to shop but also wonderful places to work, creating the kind of community where a kid might come in to work the Christmas rush and stay for twenty-five years. Enjoy this loving trip through the history of these beloved stores, from their arrival in Milwaukee in the 1880s through the 1962 merger and beyond"--

"This title traces department store retailing in America back to Adam Gimbel's immigration in the early 1800s. He started the successful, innovative flagship Gimbels Department Store in Milwaukee and purchased Schuster's in the '50s, and it became the largest department store of its kind in the country. All Gimbels locations closed after being bought out in the '70s"--