Forming perceptions of overall quality in consumer products
Subtitle: a process of quality element integration
By: Steven N. Silverman and Rajiv Grover
Contributors: Grover, Rajiv, 1953-
Series: Report no. 95-103; Report (Marketing Science Institute) -- no. 95-103
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: Quality of products; Management; Consumer satisfaction
Notes: "Working paper."

"April 1995."

Includes bibliographical references (p. 33-38)