Environment, strategy, and the use of computer-based data
Subtitle: case studies in product management
By: David K. Goldstein, Namjae Cho
Contributors: Cho, Namjae
Series: Report / Marketing Science Institute -- no. 91-132; Report (Marketing Science Institute) -- no. 91-132.
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Copyright date: 1991
Subjects: Marketing; Management; Data processing
Notes: "Working paper."

"December 1991."

Includes bibliographical references (p. 27-28).