Designing interactive strategy
Subtitle: from value chain to value constellation
By: Richard Normann and Rafael Ramírez.
Contributors: Ramírez, Rafael, 1956-
Publisher: Wiley
Published: 1998
Place of publication: Chichester, England; New York
Language: eng
Number of pages: 159
Subjects: Strategic planning.; Industrial management.; Value.; Strategic planning -- Case studies.
Notes: Includes bibliographical references (p. [150]-151) and index.
"Reprinted with revisions in paperback 1998"--T.p. verso.