Caviar with champagne
Subtitle: common luxury and the ideals of the good life in Stalin's Russia
By: Jukka Gronow.
Edition: 1st ed.
Series: Leisure, consumption, and culture
Publisher: Berg
Published: 2003
Place of publication: Oxford
Language: eng
Number of pages: 196
Subjects: Material culture -- Soviet Union.; Consumption (Economics) -- Soviet Union.; Soviet Union -- Social life and customs -- 1917-1970.
Description: "Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic charges took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideas of consumption."

"The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and asserted novelties.

Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed.

He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production."--Jacket.