Strategic marketing management cases and applications
By: David W. Cravens, Charles W. Lamb, Jr.
Contributors: Lamb, Charles W.; Cravens, David W.
Edition: 3rd ed.
Publisher: Irwin
Published: 1990
Place of publication: Homewood, IL
Language: eng
Number of pages: 742
Subjects: Marketing -- Case studies.
Notes: Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
Includes index.