Grow
Subtitle: how ideals power growth and profit at the world's greatest companies
By: Jim Stengel
Edition: 1st ed.
Publisher: Crown Business
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 322
ISBN-13: 9780307720351
Subjects: Corporate culture; Management; Social aspects; Ideals (Psychology); Branding (Marketing); Market share; Strategic planning
Description: Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.
Notes: Includes bibliographical references and index.