eMarketing eXcellence
Subtitle: planning and optimizing your digital marketing
By: Dave Chaffey and P.R. Smith
Contributors: Smith, P. R. (Paul Russell), 1957-; Chartered Institute of Marketing
Edition: 3rd ed.
Series: Emarketing essentials; Emarketing essentials
Publisher: Butterworth-Heinemann
Published: 2008
Place of publication: Amsterdam; London
Language: eng
Number of pages: 508
ISBN-13: 9780750689458
Subjects: Internet marketing
Description: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Notes: Previous ed.: 2005.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.
Table of contents: title: Ch. 1.; title: Introduction to e-marketing -- -- Ch. 2.; title: Remix -- -- Ch. 3.; title: E-models -- -- Ch. 4.; title: E-customers -- -- Ch. 5.; title: E-tools -- -- Ch. 6.; title: Site design -- -- Ch. 7.; title: Traffic building -- -- Ch. 8.; title: E-CRM -- -- Ch. 9.; title: E-business -- -- Ch. 10.; title: E-planning.