Uri hoesa pŭraendŭ kachi nŭn ŏlma ilkka?
Subtitle: pŭraendŭ chasan p'yŏngga = Brand equity evaluation
By: Pak Mun-gi chiŭm
Edition: Ch'op'an
Publisher: Kunmoning Midiŏ
Published: 2009
Place of publication: Sŏul-si
Language: kor
Number of pages: 395
ISBN-13: 9788989874065
Subjects: Branding (Marketing); Evaluation; Brand name products
Other titles: Pŭraendŭ chasan p'yŏngga; Brand equity evaluation
Notes: Includes bibliographical references.