Monetizing entertainment
Subtitle: an insider's handbook for careers in the entertainment & music industry
By: Larry Wacholtz ; edited by Beverly Schneller
Contributors: Schneller, Beverly E., editor
Published: 2017
Language: eng
Number of pages: 621
ISBN-13: 9781138886049; 9781138886018
Subjects: Cultural industries; Music trade; Vocational guidance; Music entrepreneurship
Notes: A Focal Press book.

"@ Companion website"--Back cover.

Companion website features case studies, videos, data, infographics, and blog posts on business models.

Includes bibliographical references and index.
Table of contents: title: The perfect storm; title: The three wows; title: The rules of the game; title: The entertainment business; title: The significance of narration; title: Music publishing : what's the deal?; title: Recording lightning in a bottle; title: The label business : recording budgets; title: Odds of the game; title: Promotion/publicity & media; title: Representation; title: The concert & event business.