Secrets of the little red cow
Subtitle: insights to SME branding & growth
By: Luke Lim
Publisher: Marshall Cavendish Business; Marshall Cavendish Corp.
Published: 2010
Place of publication: Singapore; Tarrytown, N.Y., USA
Language: eng
Number of pages: 219
ISBN-13: 9789814276115
Subjects: Brand name products; Branding (Marketing); Small business; Success in business
Notes: Includes bibliographical references (p. [220]).