The X and Y of buy
Subtitle: sell more and market better by knowing how the sexes shop
By: Elizabeth Pace.
Publisher: Thomas Nelson
Published: 2009
Place of publication: Nashville, Tenn
Language: eng
Number of pages: 220
ISBN-13: 9781595551054
Subjects: Consumers -- Psychology; Consumer behavior -- Sex differences; Shopping -- Sex differences
Notes: Includes bibliographical references.
Table of contents: title: Different by design; title: Buyoscience; title: Diverse drives; title: What makes him tick, what makes her tock; title: Target the eye of the beholder; title: Sense and sensibility; title: Give them something to talk about; title: The economics of emotion; title: The X of buy; title: The Y of buy.