Helvetica and the New York City subway system
Subtitle: the true (maybe) story
By: Paul Shaw
Edition: Rev. ed.
Publisher: MIT Press
Published: 2011
Place of publication: Cambridge, MA
Language: eng
ISBN-13: 9780262015486
Notes: Includes bibliographical references.
Table of contents: title: Introduction; title: The labyrinth; title: Bringing order out of chaos; title: Transportation signage systems in the 1960s; title: The New York City Transit Authority and Unimark International; title: The myth of the Helvetica juggernaut; title: Standard, Helvetica, and the New York City subway system; title: The fate of the Unimark system; title: Helvetica infiltrates the New York City subway system; title: Helvetica triumphant : the subway system today; title: Chronology.