Le système de la marque
By: Charles Krejtman ; préface de Philippe Ricalens.
Series: Collection "Débats pour l'avenir"
Publisher: Economica
Published: 1998
Place of publication: Paris
Language: fre
Number of pages: 116
Subjects: Business names.; Brand name products.; Trademarks.
Notes: Includes bibliographical references (p. [101]-102).