Marketing in a Multicultural World
Subtitle: Ethnicity, Nationalism, and Cultural Identity
Contributors: Janeen Arnold Costa (Editor); Gary J. Bamossy (Editor)
Publisher: Sage Publications, Inc
Published: April 5, 1995
Language: eng
Format: Paperback
Number of pages: 341
ISBN-13: 9780803953284
Subjects: Sales & marketing; Social aspects; Consumer behavior; Business / Economics / Finance; Business & Economics; Marketing - Research; Business/Economics; Sociology; Marketing; Ethnic Studies - General; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / Research; Business & Economics-Advertising & Promotion; Social Science-Ethnic Studies - General; Communication in marketing; Intercultural communication
First sentence: We live in confusing times.