Customer und Shareholder Relationship Management
Subtitle: Erfolgreiche Kunden- und Aktionärsbindung in der Praxis
Edition: 1 edition
Publisher: Springer
Published: December 2002
Language: ger
Format: Hardcover
Number of pages: 279
ISBN-13: 9783540435716
Subjects: Management - General; Management Information Systems; Marketing - General; Beziehungsmanagement; Business & Economics / Management; CRM; Customer Relationship Management; Kundenbindung; Relatioship Management; Business / Economics / Finance