Fundamentals of marketing
By: William J. Stanton, Charles Futrell.
Contributors: Futrell, Charles.
Edition: 8th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill; McGraw-Hill Inc.,US
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 666
Subjects: Marketing
Notes: Includes bibliographical references and indexes.