Build for change
Subtitle: revolutionizing customer engagement through continuous digital innovation
By: Alan Trefler
Published: 2014
Language: eng
Number of pages: 175
ISBN-13: 9781118930267
Subjects: Technological innovations; Management; Relationship marketing; Customer relations; Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Customerpocalypse --; title: Death by data --; title: Adding judgement and desire --; title: Getting it done with customer processes --; title: Change how you think about technology --; title: Liberating your organization --; title: You are your software : the digital imperative.