The Salience of Marketing Stimuli
Subtitle: An Incongruity-Salience Hypothesis on Consumer Awareness
Edition: 1 edition
Publisher: Springer
Published: April 30, 2001
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780792373247
Subjects: Sales & marketing; Research; Econometric models; Econometrics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Marketing; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Consumer Behavior - General; Economics - General; Consumer Behavior; Consumers' preferences
First sentence: Historically, the notion of salience has proven utterly refractory to definitional efforts.