Process to profits
Subtitle: strategic planning for a growing business
By: William R. Lasher
Publisher: Thomson
Published: 2005
Place of publication: Mason, Ohio
Language: eng
Number of pages: 318
Subjects: Strategic planning; Small business
Notes: Includes bibliographical references and index

Includes bibliographical references and index
Table of contents: title: Strategic ideas; title: Introduction to strategic thinking; title: Developing long-run thinking; title: An overview of the strategic process for small business; title: Creating a strategic framework; title: Developing a mission and setting objectives; title: Analysis of the present external position : the industrial environment; title: Analysis of the present position : internal to the firm; title: Developing a strategy; title: Strategic planning and implementation; title: Implementation and control; title: Strategy and business planning; title: Strategic issues for small businesses; title: Marketing and sales : the strategic center of small business; title: Legal forms of organization and issues among owners; title: Business names and trademarks; title: Financing strategies; title: Break-even analysis; title: Strategies for service businesses; title: Location analysis; title: Commercial insurance; title: E-commerce; title: Diversification; title: Restructuring strategies; title: Cost reduction and downsizing : planning to get leaner or smaller