National Image and Competitive Advantage
Subtitle: The Theory and Practice of Country-Of-Origin Effect
Edition: 1. Ed edition
Publisher: Copenhagen Business School Press; Copenhagen Business School Press/Handelsh©ıjskolens Forlag; Copenhagen Business School Press/Books International [Distributor, North America]
Published: May 2001
Language: eng
Format: Hardcover
Number of pages: 186
ISBN-13: 9788716135162
Subjects: Sales & marketing; International - Marketing; Marketing - General; Marketing - Research; Business & Economics; Business / Economics / Finance; Comparative advantage (Interna; Comparative advantage (International trade); National characteristics; Business/Economics