Trademarks, brands and competitiveness
By: edited by Teresa da Silva Lopes and Paul Duguid.
Contributors: Lopes, Teresa da Silva, 1968-; Duguid, Paul, 1954-
Series: Routledge international studies in business history -- 19
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 248
ISBN-13: 9780415776936; 9780203861981
Subjects: Brand name products -- History; Trademarks -- History; Commerce -- History; Competition
Description: Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy.
Notes: Includes bibliographical references and index.