Social networking
By: edited by Kenneth Partridge
Series: Reference shelf -- v. 83, no. 1; Reference shelf -- v. 83, no. 1.
Publisher: H.W. Wilson
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 216
ISBN-13: 9780824211103
Subjects: Social media; Online social networks
Description: This volume contains reprints of articles, excerpts from books, transcripts from speeches, and studies of social trends in the United States and other countries. These sources provide background information and discussion from various points of view that illuminate the subject of social networking. This work traces its history, weighing its pros and cons, and raising some of the key questions that the 2010 film The Social Network asks us to consider. This work includes a primer course on social media past and present and an exploration on how companies are using social-networking sites to promote their products. The editors have included information pertaining to how activists, nonprofit organizations (NPOs), and candidates for offices big and small are taking their messages on-line and also the educational benefits of social networking. The kinds of personal troubles that can result from joining an on-line network are presented as well as a look at how social media has shaped and been shaped by society. Authors of the included articles offer both positive and negative criticisms of on-line social networks.
Notes: Includes bibliographical references (p. [201]-212) and index.
Table of contents: title: From bulletin boards to Facebook : social networking comes of age.; title: The complete history of social networking - CBBS to Twitter  -- Michael Simon ;; title: What the past can tell us about the future of social networking  -- Mark Suster ;; title: Facebook boosts smaller groups  -- Benny Evangelista ;; title: Is Foursquare the new Facebook?  -- Helen A.S. Popkin ;; title: The life and death of online communities  -- Phoebe Connelly ;; title: Losing its cool  -- Mark Lacter ;; title: Will social networks ever make money?  -- Andrew Saunders; title: "Does social sell?" : doing business in the digital world.; title: Reaping social media rewards  -- Lyndsie Bourgon ;; title: 7 questions key to social networking success  -- John Soat ;; title: Deleted, de-friended : social media great for B2B until you misuse it  -- Brian Shappell ;; title: The tweet life of CMOs  -- Barbara Lippert ;; title: Can you measure the ROI of your social media marketing?  -- Donna L. Hoffman and Marek Fodor ;; title: Does social sell?  -- Brian Morrissey; title: Tweeting for a cause : social media meets politics and activism.; title: Social media paves Obama's way to White House  -- Michael Learmonth ;; title: Can the mama grizzlies pull off a Twitter revolution?  -- Noreen Malone ;; title: Facebook politicians are not your friends  -- Frank Rich ;; title: In social media election, the GOP capitalizes  -- Jake Coyle ;; title: What you need to know about social networking  -- Pam Greenberg and Meagan Dorsch ;; title: Road kill social media  -- Mark Hrywna; title: Tweeting is fundamental : social media in the schools.; title: Social networking goes to school  -- Michelle R. Davis ;; title: Social media in the classroom - for kindergartners (!) through high schoolers  -- Renee Ramig ;; title: Schools get on Web 2.0 bandwagon  -- Denise Smith Amos; title: Bullied, spied on, fired, never hired : the dangers of social media.; title: Why we'll never escape Facebook  -- James Cowan ;; title: Social media  -- Eileen Morgan Johnson ;; title: Addicted to Facebook  -- Scott Kerbs ;; title: Cyberbullies ramp up the taunting - anonymously  -- Roger Neumann; title: The social-networking phenomenon : what it says about us, how it affects our lives.; title: With friends like these  -- Jeremy McCarter ;; title: A cyber-house divided ; title: The Economist ;; title: Do you own Facebook?  -- Vanessa Grigoriadis ;; title: Curb your urge to overshare  -- Fernanda Moore ;; title: We are not alone  -- Garvan Grant ;; title: The web means the end of forgetting -- Jeffrey Rosen.