Back to the Future : Using Marketing Basics to Provide Customer Value
Subtitle: Proceedings of the 2017 Academy of Marketing Science  Annual Conference ... of the Academy of Marketing Science)
Publisher: Springer
Published: Mar 10, 2018
Format: hardcover
Number of pages: 816
ISBN-13: 9783319660226
Notes: Source title: Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)