The Canadian Direct Marketing Handbook II
Subtitle:  Building Customer Relationships
Publisher: Canadian Marketing Association
Published: September 1, 1998
Format: Textbook Binding
Number of pages: 328
ISBN-13: 9781895812107
Subjects: Business & Economics / Marketing / Direct; Business & Economics / Skills; Business & Economics; Business / Economics / Finance; Canada; Customer loyalty programs; Direct marketing; Handbooks, manuals, etc; Marketing; Marketing - Direct; Relationship marketing