Services marketing
Subtitle: people, technology, strategy
By: Christopher Lovelock, Jochen Wirtz, Havir Singh Bansal
Contributors: Bansal, Harvir S. (Harvir Singh); Wirtz, Jochen
Edition: Canadian ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 636
ISBN-13: 9780131879287
Subjects: Marketing; Textbooks; Management; Service industries; Customer services; Case studies; Manuels d'enseignement supérieur; Gestion; Services (Industrie); Service à la clientèle; Cas, Études de
Notes: Includes bibliographical references and index.