Marketing Moves
Subtitle: A New Approach to Profits, Growth & Renewal
Edition: 1st edition
Publisher: Harvard Business School Press
Published: March 7, 2002
Language: eng
Format: Hardcover
Number of pages: 193
ISBN-13: 9781578516001
Subjects: Sales & marketing management; Telemarketing; E-Commerce - Internet Marketing; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Marketing; Entrepreneurship; Advertising & Promotion; Management
First sentence: These business leaders are focusing on the potential impact of the Internet on future market and business behavior.