Measuring advertising effectiveness
By: edited by William D. Wells.
Contributors: Wells, William D.
Series: Advertising and consumer psychology
Publisher: L. Erlbaum Associates
Published: 1997
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 408
Subjects: Advertising -- Research.
Notes: Includes bibliographical references and indexes.
"Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference"--Pref.