Public relations as relationship management
Subtitle: a relational approach to the study and practice of public relations
By: edited by John A. Ledingham, Stephen D. Bruning
Contributors: Ledingham, John A; Bruning, Stephen D
Publisher: L. Erlbaum
Published: 2000
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 255
Subjects: Public relations -- Management; Communication in organizations; Corporations -- Public relations
Notes: Includes bibliographical references and index