Professional services marketing
By: Neil Morgan.
Contributors: Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1991
Place of publication: Oxford; Boston
Language: eng
Number of pages: 226
Subjects: Professions -- Marketing.
Notes: Includes bibliographical references and index.
"Published in association with the Chartered Institute of Marketing."