Measuring Up
Subtitle: How Advertising Affects Self-Image
Publisher: University of Pennsylvania Press
Published: March 2002
Language: eng
Format: Hardcover
Number of pages: 206
ISBN-13: 9780812236316
Subjects: Mass Media - General; Gender identity in mass media; Business & Economics; Pop Arts / Pop Culture; Semiotics; Business/Economics; General; Advertising & Promotion; Gender Studies; Cultural studies; Media studies; Advertising
First sentence: A particular challenge faces researchers interested in how real people experience media in their everyday lives.