Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series)
Series: Relevant knowledge series
Publisher: Marketing Science Institute
Published: May 1, 2002
Language: eng
Format: Paperback
Number of pages: 98
ISBN-13: 9780965711418
Subjects: Business; Business & Economics; Business & Investing / Marketing; Marketing - General; Sales Promotion; Business & Economics / Marketing / General
First sentence: Managers often justify their use of promotion simply as the most reliable way to increase sales.