Before the Brand
Subtitle: Creating the Unique DNA of an Enduring Brand Identity
Contributors: David Wisnom III (Contributor)
Publisher: McGraw-Hill
Published: December 18, 2002
Language: eng
Number of pages: 228
ISBN-13: 9780071393096
First sentence: Once upon a time, a long, long time ago, artisans marked walls and wares to establish who owned or made something.