The great marketing turnaround
Subtitle: the age of the individual, and how to profit from it
By: Stan Rapp, Tom Collins
Contributors: Collins, Thomas L.
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 336
Subjects: Marketing.; Advertising.; Sales promotion.
Notes: Includes bibliographical references (p. 314-321) and index.