Confía en mí, estoy mintiendo
Subtitle: confesiones de un manipulador de los medios
By: Ryan Holiday ; traducción, Isabel Merino Sánchez
Edition: 1.&#x00AA; edición.
Series: Gestión del conocimiento; Gestión del conocimiento
Publisher: Empresa Activa; Urano
Published: 2013
Place of publication: Argentina; Barcelona
Language: spa
Number of pages: 319
ISBN-13: 9788496627666
Copyright date: 2013
Subjects: Marketing; Moral and ethical aspects; Internet marketing; Manipulative behavior; Social media; Blogs; Ventas; Aspectos morales y éticos; Marketing en Internet; Control (Psicología); Redes sociales; Aspectos morales; Manipulación (Psicología); Medios de comunicación social; Influencia; Public relations; Economic aspects
Work titles: Trust me I'm lying
Description: An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Notes: Translation of: Trust me, I'm lying : the tactics and confessions of a media manipulator.

Includes bibliographical references (pages 313-315).