The Handbook of Marketing Research
Subtitle: Uses, Misuses, and Future Advances
Contributors: Rajiv Grover (Editor); Marco Vriens (Editor)
Publisher: Sage Publications, Inc
Published: June 23, 2006
Language: eng
Format: Hardcover
Number of pages: 720
ISBN-13: 9781412909976
Subjects: Market research; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business & Economics / Marketing / Research; Marketing research