Automobile marketing strategies, pricing, and product planning
By: Marc L. Hagerman ; prepared for U.S. Department of Transportation, National Highway Traffic Safety Administration, Office of Research and Development
Contributors: United States. National Highway Traffic Safety Administration. Research and Development; De Lorean Motor Company
Publisher: The Office; National Technical Information Service [distributor
Published: 1978
Place of publication: Washington, D.C; Springfield, Va
Language: eng
Number of pages: 37
Subjects: Automobiles -- United States -- Marketing; Automobiles -- Prices -- United States
Notes: "Final report."

"John Z. De Lorean Corporation."

"April 1978."

"Report no. DOT-TSC-NHTSA-77-6."

"HS-803 181."

Includes bibliographical references