Unternehmensidentität von Banken
Subtitle: Grundlagen, Politik und empirische Untersuchung
By: Rüdiger Hansl.
Publisher: DUV
Published: 1992
Place of publication: Wiesbaden
Language: ger
Number of pages: 233
Subjects: Banks and banking -- Germany.; Corporate image -- Germany.
Notes: Includes bibliographical references (p. [207]-233).
"DUV Wirtschaftswissenschaft"--P. [4] of cover.
Originally presented as the author's thesis (doctoral)--Universität Passau, 1991.