Sports marketing
By: Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow
Contributors: Roy, Donald P.; Clow, Kenneth E.
Edition: 1st ed.
Publisher: Pearson
Published: 2013
Place of publication: Boston
Language: eng
Number of pages: 416
ISBN-13: 9780132135467
Subjects: Marketing; Sports
Notes: Includes bibliographical references and index.