E-business and e-commerce management
Subtitle: strategy, implementation, and practice
By: Dave Chaffey.
Edition: 4th ed.
Publisher: FT Prentice Hall
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 800
ISBN-13: 9780273719601
Subjects: Electronic commerce; Business enterprises -- Computer networks
Other titles: Ebusiness and ecommerce management
Notes: Includes bibliographical references and index.
Table of contents: title: Introducing to e-business and e-commerce; title: E-commerce fundamentals; title: E-business infrastructure; title: E-environment; title: E-business strategy; title: Supply chain management; title: E-procurement; title: E-marketing; title: Customer relationship management; title: Change management; title: Analysis and design; title: Implementation and maintenance.