The media handbook
Subtitle: a complete guide to advertising media selection, planning, research, and buying
By: Helen Katz.
Edition: 3rd ed.
Publisher: L. Erlbaum Associates
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 189
Subjects: Advertising media planning.; Mass media and business.; Marketing channels.
Notes: Includes bibliographical references and index.