International marketing
By: Philip R. Cateora, Mary C. Gilly, John L. Graham
Contributors: Gilly, Mary C.; Graham, John L.
Edition: 16th ed.
Publisher: McGraw-Hill Irwin
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 672
ISBN-13: 9780073529974
Subjects: International business enterprises; Export marketing
Notes: Includes index.