Segmentorientiertes Marketing privater Fernsehanbieter
Subtitle: dargestellt am Beispiel der Musikkanäle VIVA und VIVA ZWEI
By: von Diane Rinas
Publisher: Logos
Published: 2000
Place of publication: Berlin
Language: ger
Number of pages: 425
ISBN-13: 9783897224308
Subjects: Market segmentation; Case studies; Music television; Marketing; Television programs; VIVA (Television network); VIVA ZWEI (Television network)
Notes: Thesis (doctoral)--Universität zu Köln, 1999.

Includes bibliographical references (p. [373]-403).