Shopping 3.0
Subtitle: shopping, the Internet or both?
By: Cor Molenaar
Publisher: Ashgate Pub.; Routledge
Published: 2010
Place of publication: Farnham; Burlington, VT
Language: eng
ISBN-13: 9781409417644; 9781409417651
Notes: Includes index.
Table of contents: title: Eight o'clock in the evening: how life has changed for retailers; title: A new way of shopping: the role of customer experience and entertainment; title: Shopping evolution: how to adapt to survive; title: Customers want recognition: making the shopping experience personal; title: Technology makes buying easy: integrating bricks and mortar with the Internet; title: The future of shopping: shopping, the internet or both?