Net Gain
Subtitle: Expanding Markets Through Virtual Communities
Edition: 1 edition
Publisher: Harvard Business School Pr
Published: January 1, 1997
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071038720
Subjects: Business/Economics
First sentence: The rise of virtual communities in on-line networks has set in motion an unprecedented shift in power from vendors of goods and services to the customers who buy them.