Marketplace information for managing brands
Subtitle: an insightful collection of papers and articles on marketplace information, and its applications ...
By: edited by Jane Brown ... [et al.] ; introduction by Laurence N. Gold
Contributors: Brown, Jane.; Advertising Research Foundation
Series: ARF research reference series book
Publisher: Advertising Research Foundation
Published: 1996
Place of publication: New York, N.Y
Language: eng
Number of pages: 474
Subjects: Product management; Scanning systems; Marketing research
Notes: Includes bibliographical references
Table of contents: value: Subject overview and decision support systems; value: Scanner and single source data; value: Marketing mix modeling; value: Applications; value: Retailer/sales force/ECR; value: Advertising and promotion