The business of design
Subtitle: balancing creativity and profitability
By: Keith Granet ; foreword by M. Arthur Gensler, Jr
Edition: 1st ed.
Publisher: Princeton Architectural Press
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 208
ISBN-13: 9781616890186
Subjects: Design services; Success in business
Description: For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons.
Notes: Includes index.