Branded beauty
Subtitle: how marketing changed the way we look
By: Mark Tungate
Edition: 1st ed.
Publisher: Kogan Page
Published: 2011
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 277
ISBN-13: 9780749461812; 9780749461829
Subjects: Cosmetics industry; Branding (Marketing); Advertising; Cosmetics
Notes: Includes bibliographical references (p. [257]-258) and index.
Table of contents: title: Chasing Cleopatra; title: The glamour professionals; title: Out come the talons; title: The beauty queen of Corona; title: The French beauty factory; title: Giants in the bathroom; title: The Stardust factor; title: The five percent solution; title: The lure of luxury; title: How to launch a cream; title: The quest for eternal youth; title: Beauty goes global; title: A face in the crowd : finding a niche; title: Beauty from shelf to street; title: Digital beauty; title: Under the knife; title: The new male order; title: Ethical, organic, and sustainable; title: The needle artists; title: The future of beauty.