Fame & fortune
Subtitle: how successful companies build winning reputations
By: Charles J. Fombrun, Cees B.M. van Riel.
Contributors: Riel, C. B. M. van.
Series: Financial Times Prentice Hall books
Publisher: Pearson Education, Financial Times; FT Prentice Hall; FT Press
Published: 2004
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 273
Subjects: Corporate image.; Corporations -- Public relations.; Brand name products -- Management.
Other titles: Fame and fortune
Description: "Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket.
Notes: Includes bibliographical references and index.