La nueva guerra
Subtitle: el marketing político : te digo cómo ganar
By: Jorge Alberto Godínez-García, José Luis Cornejo Ortega
Contributors: Cornejo Ortega, José Luis, author
Edition: Primera edición.
Publisher: Universidad de Guadalajara, Centro Universitario de la Costa
Published: 2017
Place of publication: Puerto Vallarta, Jalisco
Language: spa
Number of pages: 176
ISBN-13: 9786077427636
Copyright date: 2017
Subjects: Marketing; Political aspects; Campaign management
Notes: Contains graphs, tables.

Bibliography: pages 169-176.

Includes bibliographical references.