Marketing education and the real world and Dynamic marketing in a changing world
Subtitle: combined proceedings.
By: Edited by Boris W. Becker and Helmut Becker.
Contributors: Becker, Boris W., ed.; Becker, Helmut, 1937- ed.
Series: Series,; no. 34; Series (American Marketing Association) ;; no. 34.
Published: 1973
Place of publication: Chicago
Language: eng
Number of pages: 566
Subjects: Marketing -- Congresses; Marketing -- Study and teaching -- Congresses
Other titles: Dynamic marketing in a changing world.
Notes: Includes bibliographical references.