New trends in the public's measure of television and other media
Subtitle: a comparative report of the results of three studies, 1959, 1961, 1963
By: by Elmo Roper and Associates
Contributors: Television Information Office (U.S.)
Publisher: Television Information Office
Published: 1964
Place of publication: New  York
Language: eng
Number of pages: 15
Subjects: Television viewers; Readership surveys