Idea industry
Subtitle: how to crack the advertising career code
By: [edited by] Brett Robbs, Deborah Morrison
Publisher: One Club Publishing; Distributed by Rockport Publishers
Published: 2008
Place of publication: New York; Beverly, Mass
Language: eng
Number of pages: 230
ISBN-13: 9780929837338
Subjects: Advertising; Vocational guidance
Description: "You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job."--Jacket.
Notes: Includes index.

Includes bibliographical references and index.
Table of contents: title: Creative  -- Deborah Morrison; title: Account planning  -- Kendra Gale; title: Account management  -- Carla Lloyd; title: Media  -- Marian Azzaro; title: Digital media  -- Gene Kincaid; title: Production -- Brett Robbs.