Marketing and economic development
Subtitle: issues and opinions : proceedings of the Second International Conference on Marketing and Development, Karl Marx University of Economic Sciences, Budapest, Hungary, July 10-13, 1988
By: edited by James E. Littlefield and Magdolna Csath.
Contributors: Littlefield, James E.; Csath, Magdolna.
Publisher: Dept. of Marketing, Virginia Tech
Published: 1988
Place of publication: Blacksburg, VA, U.S.A
Language: eng
Number of pages: 336
Subjects: Marketing -- Developing countries -- Congresses.; Consumers -- Developing countries -- Congresses.; Developing countries -- Economic conditions -- Case studies -- Congresses.
Notes: Includes bibliographies.