The Chief executive
Subtitle: marketing leader in the '70s.
By: Walter Joyce, editor.
Contributors: Joyce, Walter, ed.; Ralph Head & Associates.
Publisher: Marketing/Communications Magazine
Published: 1970
Place of publication: New York]
Language: eng
Number of pages: 195
Subjects: Marketing -- Addresses, essays, lectures
Other titles: Marketing/communications.
Notes: Research conducted by Ralph Head & Associates.