Asian brand strategy
Subtitle: how Asia builds strong brands
By: Martin Roll.
Publisher: Palgrave Macmillan
Published: 2006
Place of publication: Houndmills, Basingstoke, Hampshire; New York, N.Y
Language: eng
Number of pages: 254
Subjects: Brand name products -- Asia -- Management.; Brand name products -- Asia -- Marketing.
Description: "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket.
Notes: Includes bibliographical references and index.