Managing account relationships
Subtitle: a model and an application
By: by V. Kasturi Rangan and Rowland T. Moriarty
Contributors: Moriarty, Rowland T.
Series: Working paper / Division of Research, Harvard Business School -- 1-786-044; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 1-786-044
Publisher: Division of Research, Harvard Business School
Published: 1986
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 24
Subjects: Marketing; Management; Sales management
Notes: "June 1986."

Includes bibliographical references.