Market segmentation
Subtitle: how to do it, how to profit from it
By: Malcolm McDonald and Ian Dunbar
Contributors: Dunbar, Ian, 1951-
Edition: 5th ed.
Publisher: John Wiley & Sons; Wiley
Published: 2013
Place of publication: Chichester
Language: eng
Number of pages: 512
ISBN-13: 9781118432679
Subjects: Market segmentation
Notes: Includes index.