Manage Globally, Sell Locally
Subtitle: The Art of Strategic Account Management
Edition: 1 edition
Publisher: McGraw-Hill
Published: August 1, 1994
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9780786303304
Subjects: Sales & marketing management; Sales; Marketing; Business & Economics; Business / Economics / Finance; Selling; Business/Economics; Sales management; Sales & Selling - General; Management - General; Sales & Selling - Techniques; Business & Economics / Sales & Selling; Key accounts
First sentence: Gene was absolutely right in saying that relationships are the cornerstone of long-term success in strategic account management.