Brand Equity & Advertising
Subtitle: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Contributors: David A. Aaker (Editor); Alexander L. Biel (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: March 1993
Language: eng
Format: Loose leaf
Number of pages: 380
ISBN-13: 9780805812831
Subjects: Advertising; Psychology; Valuation; Psychology Of Special Subjects; Business / Economics / Finance; Advertising & Promotion; Brand name products; Congresses