Marketing issues in transitional economies
By: edited by Rajeev Batra
Contributors: Batra, Rajeev; William Davidson Institute
Series: The William Davidson Institute series on transitional and emerging economies
Publisher: Kluwer Academic Publishers
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 287
Subjects: Marketing -- Developing countries -- Congresses; Mixed economy -- Developing countries -- Congresses; Developing countries -- Economic conditions -- Congresses
Genres: Congresses
Description: "This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea.".

"Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, this book is a unique collection of cutting edge scholarship on the various aspects of marketing in transitional economies.

It will prove valuable reading to academics, policymakers, and international business strategists."--BOOK JACKET.
Notes: "Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute"--P. 4 of cover