Strategy and Management of Industrial Brands
Subtitle: Business to Business - Products & Services
Edition: 1 edition
Publisher: Springer
Published: December 31, 2003
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9781402077531
Subjects: Sales & marketing; Marketing - Product Management; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Management Science; Business & Economics / Marketing / General; Industrial Management; Marketing - General
First sentence: One of the first identifiable uses of a brand dates back to the Gallo-Roman period.