The data interval bias, simultaneous casualty, and the estimation of advertising-sales relationships from annual data
By: by Frank M. Bass.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 722; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 722.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1980
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 21
Subjects: Advertising -- Mathematical models.; Sales management -- Mathematical models.
Notes: Bibliography: p. [22]-[24]