Customer Relationship Management
Subtitle: Perspectives from the Market Place
Publisher: Butterworth-Heinemann
Published: December 4, 2002
Language: eng
Format: Hardcover
Number of pages: 302
ISBN-13: 9780750656771
Subjects: Customer services; Business/Economics; Business & Economics; Business / Economics / Finance; Sales & Selling - General; General; Marketing - General; Business & Economics / Marketing / General
First sentence: In an era of increasingly transient management themes, few board agenda items are attracting the sustained attention of Customer Relationship Management, or CRM.