Branding across borders
Subtitle: a guide to global brand marketing
By: James R. Gregory with Jack G. Wiechmann.
Contributors: Wiechmann, Jack G.
Publisher: McGraw-Hill
Published: 2002
Place of publication: Chicago
Language: eng
Number of pages: 232
Subjects: Brand name products -- Marketing
Notes: Includes bibliographical references (p. 213-222) and index.