Beyond ballyhoo
Subtitle: motion picture promotion and gimmicks
By: by Mark Thomas McGee.
Publisher: McFarland
Published: 1989
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 236
Subjects: Advertising -- Motion pictures; Cinematography -- Special effects
Description: This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.
Notes: Bibliography: p. 225-226.
Filmography: p. 195-224.
Includes index.