Brilliant marketing
Subtitle: become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget
By: Richard Hall
Edition: Third edition.
Series: Brilliant; Brilliant
Published: 2016
Language: eng
Number of pages: 348
ISBN-13: 9781292139043
Subjects: Marketing; Success in business; Success; Psychological aspects
Notes: Includes index.
Table of contents: title: Putting marketing into context; title: These are your instruments, let's party!; title: Change the world : create and execute a revolutionary marketing plan; title: This is a new, radical world : it needs a revolution in strategy and creativity.