Webs of influence
Subtitle: the psychology of online persuasion : the secret strategies that make us click
By: Nathalie Nahai, the Web Psychologist
Edition: Second edition.
Publisher: Pearson Education
Published: 2017
Language: eng
Number of pages: 238
ISBN-13: 9781292134604
Subjects: Web sites; Design; Internet advertising; Psychological aspects; Internet marketing
Notes: Revised edition of the author's Webs of influence, c2012.

Includes bibliographical references and index.
Table of contents: title: Publisher's acknowledgements; title: About the author; title: Know who you're targeting; title: Introduction; title: The psychology of decision-making; title: Who are you targeting?; title: Cultural quirks; title: Individual differences; title: Communicate persuasively; title: Basic principles; title: Optimising your website; title: Selecting the right images; title: The psychology of colour; title: Social media and customer service; title: Designing persuasive videos; title: Sell with integrity; title: Influence: an introduction; title: Principles of online persuasion; title: Increase your sales; title: Pricing and value; title: The 'behaviour chain'; title: A closing note..