Training exercises for improving sensemaking skills-- with solutions
By: editor, Arch G. Woodside.
Contributors: Woodside, Arch G.
Series: Advances in business marketing and purchasing -- v. 8.; Advances in business marketing & purchasing -- v. 8.
Publisher: JAI Press
Published: 1999
Place of publication: Stamford, Conn
Language: eng
Number of pages: 245
Subjects: Marketing.; Perception.
Notes: Includes bibliographical references.