Yield management practices
By: [by] Kevin Donaghy, Una McMahon-Beattie and David McDowell.
Contributors: McMahon-Beattie, Una.; McDowell, David.
Publisher: Cassell
Published: 1997
Place of publication: [London]
Language: eng
Subjects: Service industries -- Management.
Notes: Reprint of: Yield management / (eds.) Ian Yeoman & Anthony Ingold. - London : Cassell, 1997. - Chapter 12.