Marketing
By: edited by Stanley C. Hollander and Kathleen M. Rassuli.
Contributors: Hollander, Stanley C., 1919-; Rassuli, Kathleen M.
Edition: 1st ed.
Series: The International library of critical writings in business history ;; 6; An Elgar reference collection
Publisher: E. Elgar
Published: 1993
Place of publication: Aldershot, Hants, England; Brookfield, Vt., USA
Language: eng
Subjects: Marketing -- History.
Notes: Includes bibliographical references and index.