The fortune at the bottom of the pyramid
By: C.K. Prahalad.
Publisher: Wharton School Publishing
Published: 2005
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 401
Subjects: International business enterprises -- Social aspects -- Developing countries.; Non-governmental organizations -- Developing countries.; Poor -- Developing countries.; Economic assistance -- Developing countries.; Globalization -- Economic aspects -- Developing countries.; International business enterprises -- Social aspects -- Developing countries.; Non-governmental organizations -- Developing countries -- Software.; Poor -- Developing countries -- Software.; Economic assistance -- Developing countries -- Software.; Globalization -- Economic aspects -- Developing countries -- Software.; International business enterprises -- Social aspects -- Developing countries -- Software.
Genres: Software.
Other titles: Eradicating poverty through profits.
Description: "In the book and accompanying CD videos, Prahalad presents: why what you know about BOP (Bottom of the Pyramid) markets is wrong; unlocking the "poverty penalty"; the most enduring contributions your company can make; and corporations and BOP entrepreneurs."--BOOK JACKET.
Notes: Computer optical disc in pocket.

Includes bibliographical references and index.

System requirements for accompanying disc: IBM PC or compatible (Pentium(r) IV, 1.3.GHz or better ) ; 256 MB RAM ; 8 MB video card ; Windows 2000 or XP ; 16x CD-ROM drive ; mouse.

System requirements for accompanying disc: Macintosh ; 256 MB RAM ; 8 MB video card ; Mac OSX (G4 or G5 processor) ; 16x CD-ROM drive; mouse.

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