Broadcast/cable programming
Subtitle: strategies and practices
By: Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Contributors: Head, Sydney W.; Klein, Lewis, 1927-
Edition: 3rd ed.
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1989
Place of publication: Belmont, Calif
Language: eng
Number of pages: 583
Subjects: Television programs -- Planning.; Radio programs -- Planning.; Cable television -- Planning.
Notes: Bibliography: p. [549]-564.
Includes indexes.