Get to aha!
Subtitle: discover your positioning DNA and dominate your competition
By: Andy Cunningham
Published: 2018
Language: eng
Number of pages: 251
ISBN-13: 9781260031201
Subjects: Marketing
Other titles: Aha! :
Description: "From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries."--Amazon.com.
Notes: Includes index.