Industrial buying behavior
Subtitle: concepts, issues, and applications
By: Rowland T. Moriarty ; with editorial assistance by Mel Patrell Furman.
Publisher: Lexington Books
Published: 1983
Place of publication: Lexington, Mass
Language: eng
Number of pages: 175
Subjects: Industrial procurement.; Marketing research.
Notes: Bibliography: p. 161-170.
Includes index.