The metamorphosis of Mervin Applewhite
By: Ted DeRochi
Publisher: Ted DeRochi
Published: 2016
Place of publication: [United States]
Language: eng
Number of pages: 303
ISBN-13: 9781539889113
Subjects: Advertising; Fiction; Overweight men; Success in business
Description: This is a story of a young man whose ideas for Halo Shampoo, a new cologne for Speidel, a different approach to Coca Cola's Fresca, and a new cigarette from P. Lorillard, bring him from obscurity to creative director of a major advertising agency.