Handbook of market segmentation
Subtitle: strategic targeting for business and technology firms
By: Art Weinstein
Edition: 3rd ed.
Publisher: Jaico Publishing
Published: 2007
Place of publication: Mumbai
Language: eng
Number of pages: 241
ISBN-13: 9798179926436
Subjects: Market segmentation; Psychographics
Other titles: Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior.
Notes: Includes bibliographical references pages (225-232) and index.

Rev. ed. of: Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior. Rev. ed. c1994. Published in arrangement with the Hawworth Press Inc, New York.