Winning strategies for the Indian market
By: edited by Anuradha Dayal-Gulati and Dipak Jain
Series: Kellogg School of Management; Kellogg School of Management (Series)
Publisher: Northwestern University Press
Published: 2010
Place of publication: Evanston, Ill
Language: eng
ISBN-13: 9780810126954
Notes: Includes bibliographical references and index.
Table of contents: title: The emergence of the Indian consumer; title: The promise of organized food retail in India; title: Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle; title: The challenge of India's mobile telecom market; title: India's airline industry: fair skies ahead?; title: India's changing hospitality industry; title: India's pharmaceutical industry: a shift in strategy; title: Social entrepreneurship: empowering India's poor; title: The Tata Nano: innovating from the ground up.