Kleppner's advertising procedure
By: W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Contributors: King, Karen Whitehill.; Russell, Thomas, 1941-; Kleppner, Otto, 1899-
Edition: 16th ed.
Publisher: Pearson/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 766
Subjects: Advertising.
Notes: Includes bibliographical references and index.