Current issues in marketing
By: Jenny Evans.
Contributors: University of Hertfordshire. Business School.
Series: Working paper series / Business School, University of Hertfordshire -- no.1998:2; Marketing paper -- 5; Working paper series (Business School, University of Hertfordshire) -- no.1998:1.
Publisher: University of Hertforshire Business School
Published: 1998
Place of publication: Hertford
Language: eng