Strategic meetings management handbook
Subtitle: from theory to practice
By: Kevin Iwamoto
Publisher: Easton Studio Press, LLC
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9781935212539; 9781283287791; 9781935212546
Subjects: Congresses and conventions; Handbooks, manuals; Meetings; Strategic planning; Business; BUSINESS & ECONOMICS; Business Communication; Meetings & Presentations
Description: Not long ago, only the most sophisticated and informed corporate travel, meetings, and procurement managers knew anything about strategic meetings. management (SMM), the science of centralized meetings planning and management. Today, however, more and more companies see adopting SMM as a necessity in order to gain greater visibility into all meetings spend, boost control over. expenditures, improve relationships with preferred hotels and other suppliers, and mitigate the everyday financial and security risks that come with holding. events around the world. In Strategic Meetings Management Hand.
Table of contents: title: Acknowledgments; Foreword; Introduction Origins of the Theory: Payoff from the Practice; Maturing Your SMMP Program: Getting to Where You Want to Be; Coaching Your Way to Full SMMP Adoption: Getting the Holdouts in Your Company on Board; Continuous Improvement of SMMPs: Knowing You Have Arrived; SMMP Success-Without a Mandate; Risk Management and Meetings: The View from EMEA; Integrating a Meeting Card into Your SMMP; Taking Your Strategic Meetings Management Program Global; Bringing It All Together: The Importance of Technology.