The media economy
By: Alan B. Albarran
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780415990455; 9780415990462
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding the media economy; title: Theories and approaches used to examine the media economy; title: Key concepts to understand the media economy; title: Evolving markets in the media economy; title: Multi-platform media enterprises; title: Technology and the media economy; title: Globalization and the media economy; title: Regulation and the media economy; title: Social aspects of the media economy; title: Finance, valuation, and investment in the media economy; title: Labor and the media economy; title: Assessing the future of the media economy.