Marketing cultural & heritage tourism
Subtitle: a world of opportunity
By: by Rosemary Rice McCormick
Publisher: Routledge
Published: 2016
Place of publication: London; New York
Language: eng
Number of pages: 178
ISBN-13: 9781315424859
Subjects: Heritage tourism; Tourism; Marketing; Culture and tourism; Tourisme culturel; Ethnotourisme; Cultural tourism
Other titles: Marketing cultural and heritage tourism
Notes: "First published 2011 by Museum Store Association"--Title page verso.
Table of contents: title: Ch. 1. Tourism 101 : the cultural & heritage business opportunity; title: ch. 2. The cultural & heritage traveler study; title: ch. 3. Marketing and monetizing cultural & heritage tourism; title: ch. 4. Partnership strategies to build tourism business; title: ch. 5. Targeting your most productive visitor prospects; title: ch. 6. Merchandising, special events and public relations; title: ch. 7. Guest services : training your team to be tourism ambassadors; title: ch. 8. Driving cultural tourism : drive-market and group tours; title: ch. 9. Riches from niches : shopping and dining/culinary marketing; title: ch. 10. Online, social media and mobile marketing to tourists; title: ch. 11. Perspectives from industry leaders : innovative ways to market cultural & heritage tourism; title: ch. 12. Developing your cultural & heritage tourism marketing plan with a focus on innovation and cultural entrepreneurship.