The Codes of Advertising
Subtitle: Fetishism and the Political Economy of Meaning in the Consumer Society
Publisher: Routledge
Published: December 12, 1990
Language: eng
Number of pages: 240
ISBN-13: 9780415903530
First sentence: It could be argued that advertising is the most influential institution of socialisation in modern society: it structures mass media content; it seems to play a key role in the construction of gender identity; it impacts upon the relation of children and parents in terms of the mediation and creation of needs; it dominates strategy in political campaigns; recently it has emerged as a powerful voice in the arena of public policy issues concerning energy and regulation; it controls some of our most important cultural institutions such as sports and popular music; and it has itself in recent years become a favourite topic of everyday conversation.