Consumer motivation
By: by James J. Barrell and J. William Waters.
Contributors: Waters, J. William 1924- joint author.
Series: VALS report ; no. 13; Series statement also appears as: Analytical report - Values and Lifestyles Program.; VALS report ;; no. 13.
Publisher: SRI International
Published: 1980
Place of publication: Menlo Park, CA
Language: eng
Number of pages: 33
Subjects: Consumers -- United States.; Motivation research (Marketing)