Chocolate wars
Subtitle: from Cadbury to Kraft-200 years of sweet success and bitter rivalry
By: Deborah Cadbury
Edition: Large print ed.
Publisher: Windsor/Paragon; Windsor
Published: 2011
Place of publication: Bath
Language: eng
Number of pages: 459
ISBN-13: 9781445855059; 9781445855066
Subjects: Large type books; Chocolate industry; Cadbury (Firm); History
Description: In the early nineteenth century Richard Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons had created a chocolate company to rival the great English firms of Rowntree and Fry. All three firms were Quaker family enterprises, and their business aims were infused with religious idealism. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole survivor of England's chocolate dynasties, was the world's largest confectionery company. But before long the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.
Notes: Originally published: London: HarperPress, 2010.

Includes bibliographical references and index.
Table of contents: title: A nation of shopkeepers; title: Food of the gods; title: The root of all evil; title: They did not show us any mercy; title: Absolutely pure and therefore the best; title: Chocolate that melts in the mouth; title: Machinery creates wealth but destroys men; title: Money seems to disappear like magic; title: Chocolate empires; title: I'll stake everything on chocolate; title: Great wealth is not to be desired; title: A serpentine and malevolent cocoa magnate; title: The chocolate man's utopia; title: That monstrous trade in flesh and blood; title: God could have created us sinless; title: I pray for snickers; title: The quaker voice could still be heard; title: The'd sell for 20p; title: Gone. And it was so easy.