Hospitality management
Subtitle: a brief introduction
By: Roy C. Wood
Publisher: SAGE
Published: 2015
Language: eng
Number of pages: 191
ISBN-13: 9781446246948; 9781446246955
Subjects: Hospitality industry; Management; Hotel management
Description: Where are we going? The nature of hospitality management --What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector --Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality --Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality --So you give degrees to waiters? Hospitality management education --Conclusion: the proof of the pudding?
Notes: Includes bibliographical references (pages 156-181) and index.
Table of contents: title: Where are we going? The nature of hospitality management; title: What kind of industry? Structure, strategy and the nature of the hospitality industry; title: A people business? Human resources in the hospitality sector; title: Is your room alright? Accommodation management in hospitality; title: Are you enjoying your meal? Food and beverage management in hospitality; title: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality; title: Can I speak to whoever's in charge? The role of management in hospitality; title: So you give degrees to waiters? Hospitality management education; title: Conclusion : the proof of the pudding?