Best practice cases in branding
Subtitle: lessons from the world's strongest brands
By: Kevin Lane Keller
Edition: 3rd ed
Publisher: Pearson/Prentice-Hall
Published: 2008
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 382
ISBN-13: 9780131888654
Subjects: Brand name products -- Management -- Case studies
Genres: Case studies
Other titles: Lessons from the world's strongest brands
Notes: Includes bibliographical references (p. 382)