Advertising creative
Subtitle: strategy, copy, and design
By: Tom Altstiel, Jean Grow.
Contributors: Grow, Jean.; Altstiel, Tom.
Edition: 2nd ed.
Publisher: SAGE Publications; Sage Publications, Inc
Published: 2010
Place of publication: Thousand Oaks
Language: eng
Number of pages: 368
ISBN-13: 9781412974912
Subjects: Advertising
Notes: Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.