Market research concerning scientific literature
Subtitle: results of a survey about purchasing behavior of different types of scientific libraries in Western Germany.
Contributors: Herrnberger, Klaus.; Ruhr-Universität Bochum. Abteilung für Wirtschaftswissenschaften.
Publisher: Institut für Buchmarkt-Forschung
Published: 1969
Place of publication: Bochum
Language: eng
Number of pages: 59
Subjects: Scientific literature.; Marketing research -- Germany (West); Acquisition of scientific publications.
Notes: Translation of Wissenschaftliche Literatur als Marktobjekt.
"The empirical investigation was introduced at the Faculty of Commerce and Business Administration ... at the Ruhr University of Bochum, conducted by Klaus Herrnberger."