Marketing strategies to drive traffic to your site
By: Ulla McGee ; Kantola Productions, LLC
Contributors: Stanford Video; Kantola Productions
Series: Best practices for your Website
Publisher: Stanford Video; Distributed by Kantola Productions
Published: 2006
Place of publication: [Stanford, Calif.?]; Mill Valley, CA
Language: eng
Format: [videorecording] /
Number of pages: 43
Subjects: Electronic commerce; Internet advertising; Internet marketing; Web site development; Web sites; Design; Communication in marketing
Other titles: Best practices for your Website; Marketing strategies
Description: Ulla McGee, General Manager of PCWorld.com, discusses Web site marketing, stressing the importance of learning the reasons people visit the Web sites they do as well as the necessity to communicate with customers to obtain feedback.
Notes: Lecture.

Lecturer, Ulla McGee.

DVD.