Handbook of Services Marketing and Management
Contributors: Teresa A. Swartz (Editor); Dawn Iacobucci (Editor)
Publisher: Sage Publications, Inc
Published: December 1, 1999
Language: eng
Format: Hardcover
Number of pages: 536
ISBN-13: 9780761916116
Subjects: Management & management techniques; Sales & marketing; Service Industries Management; Management; Marketing Management; Business & Economics; Business / Economics / Finance; Sales & Selling - Management; Business/Economics; Marketing; General; Marketing - General; Business & Economics / Marketing / General; Service industries; Customer services
First sentence: Yogi Berra, philosopher and baseball great, once said "you can observe a lot just by watching."