Positioning
Subtitle: The Battle for Your Mind, 20th Anniversary Edition
Edition: 3 edition
Publisher: McGraw-Hill
Published: December 28, 2000
Language: eng
Format: Hardcover
Number of pages: 246
ISBN-13: 9780071359160
Subjects: Advertising; Sales & marketing management; Marketing - Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Positioning (Advertising); Advertising & Promotion; Business & Economics / Marketing / General
First sentence: How did a hard-sell concept like positioning become so popular in a business noted for its creativity?