Branding in governance and public management
By: by Jasper Eshuis and Erik-Hans Klijn
Contributors: Klijn, Erik-Hans
Series: Routledge critical studies in public management -- 8
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 176
ISBN-13: 9780415885171; 9780203145159
Subjects: Communication in public administration; Government publicity; Branding (Marketing); Public relations and politics
Notes: Includes bibliographical references and index.
Table of contents: title: The rise of branding in governance processes; title: The many faces of branding: definitions, functions, and forms; title: Branding to influence perceptions about policy problems and solutions; title: Branding to activate, motivate, and bind stakeholders in governance processes; title: Brands and the media: communicating with the outside world; title: Branding as governance strategy; title: Risks and limits of branding; title: Brands and governance: towards interactive forms of branding.