Professional services marketing
Subtitle: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
By: Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD
Contributors: Doerr, John E.; Frederiksen, Lee W.
Edition: Second edition.
Published: 2013
Language: eng
Number of pages: 352
ISBN-13: 9781118604342
Subjects: Marketing; Service industries; Branding (Marketing)
Description: "Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry." -- from publisher's website.
Notes: Includes index.

Includes index.