Persuasive communication
By: Erwin P. Bettinghaus, Michael J. Cody.
Contributors: Cody, Michael J.
Edition: 5th ed.
Publisher: Harcourt Brace College Publishers; Wadsworth Publishing
Published: 1994
Place of publication: Fort Worth
Language: eng
Number of pages: 406
Subjects: Persuasion (Psychology)
Notes: Includes bibliographical references and indexes.