The role of the brand revisited
By: [by] Leslie de Chernatony and Francesca Dall'Olmo Riley.
Contributors: Dall'Olmo Riley, F.; Open University. Business School.
Series: Working paper series / Open University Business School -- 97/2; Working paper series -- 97/2.
Publisher: Open University Business School
Published: 1997
Place of publication: Milton Keynes
Language: eng