The Asian marketing casebook
By: Noel Capon, Wilfried R. Vanhonacker.
Contributors: Vanhonacker, Wilfried R.
Publisher: Prentice Hall
Published: 1999
Place of publication: Singapore; New York
Language: eng
Number of pages: 958
Subjects: Marketing -- Asia -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.