Assessing progress on meeting MSI priorities
Subtitle: commentary
By: Gerald Zaltman
Contributors: Marketing Science Institute
Series: Report -- no. 91-107; Report (Marketing Science Institute) -- no. 91-107
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20
Subjects: Marketing Science Institute -- Research; Marketing research
Notes: "Commentary."

"April 1991."

Includes bibliographical references (p. 19)