Promotion Design That Works
Publisher: Rockport Publishers
Published: November 1, 2001
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9781564967725
Subjects: Graphic design; Design - General; Art & Art Instruction; Art; Commercial - General; Graphic Arts - General; Art / General
First sentence: "We needed something fun," remembers Chris West, art director on LPG Design's Performance Tested Graphics campaign that spotlighted the firm's creative capabilities to the automotive aftermarket industry, which is widely recognized as a lucrative market, albeit one that is also static and stale when it comes to graphic presentations.