A European perspective on media changes and their implications
By: by Boris C.G. Wilenkin
Contributors: Marketing and the New Information/Communication Technologies (1983 : Harvard University)
Series: Research paper, 75th anniversary colloquium series -- no.4-18; Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1983
Place of publication: Boston
Language: eng
Subjects: Advertising; Television advertising
Notes: Harvard Business School, Research Colloquium

Paper originally prepared for the Harvard Harvard Business School's 75th anniversary colloquium entitled Marketing and the New Information/Communication Technologies, July 26-29, 1983.