Advertising management
By: by Donald W. Jugenheimer and Larry D. Kelley.
Contributors: Kelley, Larry D., 1955-
Publisher: M.E. Sharpe
Published: 2009
Place of publication: Armonk, N.Y
Language: eng
ISBN-13: 9780765622600
Subjects: Advertising -- Management; Advertising; Advertising -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.