Strategic marketing decision-making in Japanese and South Korean companies
By: Yang-Im Lee and Peter R.J. Trim.
Contributors: Trim, Peter R. J.
Series: Chandos Asian studies series
Publisher: Chandos
Published: 2008
Place of publication: Oxford
Language: eng
Number of pages: 348
ISBN-13: 9781843343639; 9781843344698
Subjects: Strategic planning -- Japan; Strategic planning -- Korea (South); Marketing -- Japan; Marketing -- Korea (South); Decision making -- Japan; Decision making -- Korea (South); Corporate culture -- Japan; Corporate culture -- Korea (South)
Notes: Includes bibliographical references (p. 309-338) and index.