The Impact of Innovation and Technology in the Global Marketplace (Journal of Euromarketing) (Journal of Euromarketing)
Publisher: Haworth Press
Published: August 1994
Language: eng
Format: Hardcover
Number of pages: 222
ISBN-13: 9781560246954
Subjects: International Business; Sales & marketing management; Management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Technological innovations; Marketing; International - Marketing
First sentence: I am very pleased to be able to offer this special volume on the Impact of Innovation and Technology in the Global Marketplace.