Marketing plan
Subtitle: building the profitable preferred brand
By: Josiah Go.
Publisher: Josiah Go
Published: 1999
Place of publication: [Metro Manila]
Language: eng
Number of pages: 340
Subjects: Marketing -- Philippines; Brand name products -- Philippines -- Marketing
Genres: Marketing
Other titles: Building the profitable preferred brand
Notes: Includes bibliographical references (p. 297-298) and indexes.