Winning the reputation game
By: Grahame R. Dowling
Publisher: MIT Press
Published: 2016
Language: eng
Number of pages: 261
ISBN-13: 9780262034463
Subjects: Corporate image; Organizational effectiveness; Social responsibility of business
Notes: "Creating stakeholder value and competitive advantage"-- Jacket.

Includes bibliographical references and index.
Table of contents: title: Preface; title: The value of a winning corporate reputation; title: Corporate reputation as a strategic game; title: How corporate reputations are formed & work; title: Strategy-led corporate reputations; title: Simply better; title: Corporate storytelling; title: Managing corporate reputations : top down; title: Measusring corporate reputations: Keeping score; title: Keeping out of trouble; title: Distracting reputation myths; title: Frequently asked questions; title: Epilogue .