Innovationen für das Industriegütermarketing
Subtitle: Festschrift für Professor Dr. Dr. h.c. Klaus Backhaus zum 60. Geburtstag
By: Joachim Büschken, Markus Voeth, Rolf Weiber (Hrsg.).
Contributors: Backhaus, Klaus.; Büschken, Joachim, 1964-; Voeth, Markus, 1968-; Weiber, Rolf.
Publisher: Schäffer-Poeschel
Published: 2007
Place of publication: Stuttgart
Language: ger
Number of pages: 498
ISBN-13: 9783791025261
Subjects: Manufactures -- Germany -- Marketing.; Marketing -- Germany.
Notes: Includes bibliographical references.