Fundamentals of modern marketing
By: Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni.
Contributors: Still, Richard Ralph, 1921-; Govoni, Norman A. P.
Edition: 4th ed.
Publisher: Prentice-Hall
Published: 1985
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 482
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.