Mastering Business Planning and Strategy
Edition: 2nd ed.
Publisher: Thorogood Pub.
Published: 2007
Place of publication: London
Language: eng
Format: [electronic resource]
Number of pages: 194
ISBN-13: 9781854184368
Description: Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.
Notes: Description based on print version record.
Table of contents: title: The author; Icons; Contents; 1 Mastering Business Success; 2 Mastering strategic analysis; 3 Mastering market analysis; 4 Mastering the volume; title: cost; title: profit relationship; 5 Mastering organizational analysis; 6 Mastering option appraisal; 7 Mastering strategic leadership; 8 Mastering performance measurement; 9 Mastering new business development.