Built-in social
Subtitle: essential social marketing practices for every small business
By: Jeff Korhan
Publisher: J. Wiley & Sons
Published: 2013
Language: eng
ISBN-13: 9781118631898; 9781118631799; 9781118631935; 9781118529744
Subjects: Internet Marketing; Social marketing; Marketing; Mail Order; Direct; Entrepreneurship; E-Commerce; Multilevel; Small business; Telemarketing; BUSINESS & ECONOMICS
Description: How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w.
Notes: Includes index.

Includes bibliographical references and index.

Print version record and CIP data provided by publisher.
Table of contents: title: Preface; title: Introduction; title: Attraction : your essential content marketing strategy; title: How the social web works; title: Designing your business around social; title: Every business is now a media company; title: Engagement : social networking and marketing; title: Communities are the new markets.