Successful management of new products
By: by John T. Gerlach and Charles Anthony Wainwright.
Contributors: Wainwright, Charles Anthony, joint author.
Series: A Communication arts book
Publisher: Hastings House
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 221
Subjects: New products.; Product management.
Notes: Bibliography: p. 211-213.