standardisation debate in international marketing
By: Jeryl Whitelock and Carole Pimblett.
Contributors: Pimblett, Carole.; University of Salford. Department of Business and Management Studies.; North-West Centre for European Marketing.
Series: Working papers / University of Salford department of Business and Management Studies -- no.9401
Publisher: University of Salford. Department of Business and Management Studies; north-West Centre for European Marketing
Published: 1994
Place of publication: Salford
Language: eng