Product Planning and Management
Subtitle: Designing and Delivering Value (Mcgraw Hill Series in Marketing)
Publisher: Mcgraw-Hill College
Published: October 1992
Language: eng
Format: Hardcover
Number of pages: 542
ISBN-13: 9780070430464
Subjects: Production & quality control management; Marketing - Research; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Production & Operations Management; New products; Management - General; Management