International marketing
By: Vern Terpstra, Ravi Sarathy.
Contributors: Sarathy, Ravi.
Edition: 5th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1991
Place of publication: Chicago
Language: eng
Number of pages: 714
Subjects: Export marketing -- Management.
Notes: Includes bibliographical references and indexes.