Marketing health care into the twenty-first century
Subtitle: the changing dynamic
By: Alan K. Vitberg.
Series: Haworth marketing resources
Publisher: Haworth Press
Published: 1996
Place of publication: Binghamton, N.Y
Language: eng
Number of pages: 191
Subjects: Medical care -- United States -- Marketing.; Managed care plans (Medical care) -- United States.
Notes: Includes bibliographical references and index.