Consumer Panels
Edition: 2Rev Ed edition
Publisher: Thomson Learning
Published: September 2002
Language: eng
Format: Hardcover
ISBN-13: 9780324226645
Subjects: Economics, Finance, Business and Industry; Market research; Consumer Behavior - General; Business & Economics; Business/Economics
First sentence: Consumer panels are a unique tool that can enable a clever researcher to examine dynamic longitudinal changes in behaviors, attitudes, and perceptions.