The Prime Solution
Subtitle: Close the Value Gap, Increase Margins, and Win the Complex Sale
Publisher: Kaplan Business
Published: January 1, 2005
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780793195220
Subjects: Sales & marketing; Sales & Selling - Techniques; Customer relations; Business & Economics; Business / Economics / Finance; Business/Economics; Value; Sales management; Business & Economics / Sales & Selling; Sales & Selling - General; Industrial marketing; Selling
First sentence: We all know that customers do not buy complex products and services; they buy outcomes.