Marketing
By: Philip Kotler, Gordon H. G. McDougall, Gary Armstrong.
Contributors: Armstrong, Gary.; McDougall, Gordon H. G., 1942-
Edition: Canadian ed.
Publisher: Prentice-Hall of Canada
Published: 1988
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 572
Subjects: Marketing.; Marketing -- Management.
Notes: Bibliogr.

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