International marketing
By: Philip R. Cateora, John M. Hess.
Contributors: Hess, John Milton, 1929- joint author.
Edition: 4th ed.
Publisher: R. D. Irwin
Published: 1979
Place of publication: Homewood, Ill
Language: eng
Number of pages: 734
Subjects: Export marketing; International business enterprises
Notes: Bibliography: p. 716-722.
Includes indexes.