Communicating with industrial customers
Subtitle: a conference summary
By: by Jakki Mohr
Series: Report -- no 89-112; Report (Marketing Science Institute) -- no. 89-112
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 19
Subjects: Consumer behavior; Industrial marketing; Customer relations
Notes: "August 1989."