Marketing in the cyber age
Subtitle: the why, the what, and the how
By: Kurt Rohner.
Publisher: J. Wiley
Published: 1998
Place of publication: Chichester, [England]; New York
Language: eng
Number of pages: 223
Subjects: Telemarketing.; Database marketing.; Internet marketing.
Description: xv, 223 p. : 25 cm
Notes: Includes bibliographical references and index.