Growth hacker marketing
Subtitle: a primer on the future of PR, marketing, and advertising
By: Ryan Holiday
Edition: Expanded edition.
Publisher: Portfolio
Published: 2014
Language: eng
Number of pages: 111
ISBN-13: 9781591847380
Subjects: Marketing; Internet marketing
Description: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Notes: Various printings.

Includes bibliographic references.