"Marketing político"
Subtitle: a construção social do "mercado eleitoral" no Brasil (1954-2000)
By: Sérgio Ricardo Rodrigues Castilho
Publisher: FAPERJ; 7Letras
Published: 2014
Place of publication: Rio de Janeiro, RJ
Language: por
Number of pages: 205
ISBN-13: 9788542101546
Subjects: Campaign management; Political campaigns; Marketing; Communication in politics
Notes: Includes bibliographical references (pages 197-205).