Flipnosis
Subtitle: the art of split-second persuasion
By: Kevin Dutton
Publisher: William Heinemann
Published: 2010
Place of publication: London
Language: eng
Number of pages: 392
ISBN-13: 9780434016914
Subjects: Persuasion (Psychology)
Description: From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion.
Notes: Includes bibliographical references (p. 347-379) and index.