Brought to You By
Subtitle: Postwar Television Advertising and the American Dream
Publisher: University of Texas Press
Published: January 15, 2002
Place of publication: Austin, Texas
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780292777637
Subjects: Advertising; Advertising industry; American history: postwar, from c 1945 -; Cultural studies; Postwar period, 1945 to c 2000; Performing Arts; Business / Economics / Finance; Cinema/Film: Book; USA; Advertising & Promotion; Television - History & Criticism; Performing Arts / Television / History & Criticism; History; Television advertising; United States
Description: Publisher Fact Sheet
Table of contents: title: Acknowledgments; title: Introduction; title: Part One: Home Sweet Home; title: Chapter 1: The Precocious Prodigy, 1946-1952; title: Chapter 2: Shower of Stars, 1953-1955; title: Part Two: Keeping Up with the Joneses; title: Chapter 3: The Spark Plug of Prosperity, 1956-1958; title: Chapter 4: A Mist Settling on Our Pond, 1959-1960; title: Part Three: The New Society; title: Chapter 5: Think Young, 1961-1962; title: Chapter 6: The Psychic Air We Breathe, 1963-1964; title: Conclusion; title: Notes; title: Index