Social media marketing
By: Tracy L. Tuten & Michael R. Solomon
Contributors: Solomon, Michael R., author
Edition: 2nd edition.
Publisher: SAGE Publications Ltd
Published: 2015
Language: eng
Number of pages: 332
ISBN-13: 9781473913011; 9781473913004
Subjects: Social media; Economic aspects; Online social networks; Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Foundations of social media marketing. The horizontal revolution; title: Social media marketing strategy; title: Social consumers; title: Network structure and group influence in social media; title: The four zones of social media. Social community; title: Social publishing; title: Social entertainment; title: Social commerce; title: Social media data management and measurement. Social media for consumer insight; title: Social media metrics.