The Sage handbook of advertising
By: edited by Gerald J. Tellis, Tim Ambler.
Contributors: Tellis, Gerard J., 1950-; Ambler, Tim.
Publisher: Sage Publications
Published: 2007
Place of publication: Los Angeles
Language: eng
Number of pages: 491
ISBN-13: 9781412918862; 9781412918879
Subjects: Advertising.; Advertising -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.