Mass communication research methods
By: Anders Hansen ... [et al.].
Contributors: Hansen, Anders.
Publisher: New York University Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 350
Subjects: Mass media -- Research -- Methodology
Notes: Includes bibliographical references (p. 320-331) and index.
Table of contents: title: Machine generated contents note: I; title: List of Figures and Tables; title: Acknowledgements; title: 1 Mass Communication Research Methods:; title: Introduction; title: 2 Mass Communication Research: Asking the Right; title: Questions; title: James D. Halloran; title: 3 Participant Observation: Researching News; title: Production; title: 4 Policy and Archival Research; title: 5 Content Analysis; title: 6 Analysing the Moving Image: Narrative; title: 7 Analysing the Moving Image: Genre; title: 8 Analysing Visuals: Still and Moving Images; title: 9 Media Audiences: Survey Research; title: 10 Media Audiences: Focus Group Interviewing; title: 11 Computer-assisted Handling And Analysis Of Data; title: Appendix Sources/Resources in Mass Communication; title: Research; title: Index.