Consumer intention to adopt interactive teleshopping
By: Mary Ann Eastlick
Series: Report / Marketing Science Institute -- 96-113; Report (Marketing Science Institute) -- no. 96-113
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, MA
Language: eng
Number of pages: 38
Subjects: Teleshopping; Interactive marketing; Consumers -- Attitudes
Notes: "Working paper."

"August 1996."

Includes bibliographical references (p. 35-38)