Multinational product management
By: edited by Warren J. Keegan and Charles S. Mayer.
Contributors: Keegan, Warren J.; Mayer, Charles S.; Marketing Science Institute.; American Marketing Association.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 184
Subjects: Product management -- Congresses.; Export marketing -- Congresses.
Notes: Includes bibliographical references.
Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.