Praxis des Marketing
Subtitle: Marktforschung, Planung, Produkt, Distribution, Werbung, Public Relations, Verkaufsförderung, Marketing-Service-Institutionen
By: Lothar M. Weeser-Krell.
Edition: 1. Aufl.
Series: Stollfuss Studienbücher für Wirtschaft und Verwaltung ; Bd. 21
Publisher: Stollfuss
Published: 1977
Place of publication: Bonn
Language: ger
Number of pages: 134
Subjects: Marketing -- Germany, West.; Marketing research -- Germany, West.; Advertising -- Germany, West.
Notes: Bibliography: p. 123-126.
Includes index.