Theory in marketing
Subtitle: second series
By: edited by Reavis Cox, Wroe Alderson and Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Association.
Contributors: Alderson, Wroe; Shapiro, Stanley J.
Publisher: R. D. Irwin
Published: 1964
Place of publication: Homewood, Ill
Number of pages: 414
Subjects: Marketing
Notes: Bibliographical footnotes.