Direct Marketing Management (2nd Edition)
Edition: 2nd edition
Publisher: Prentice Hall
Published: February 23, 1999
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780130804341
Subjects: Media studies; Sales & marketing management; Marketing - Direct; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Direct Marketing