MKTG
By: Lamb ... [et al.].
Edition: 2nd Canadian ed.
Publisher: Nelson Education
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 380
ISBN-13: 9780176503697
Subjects: Textbooks; Marketing; Management; Manuels d'enseignement supérieur; Gestion
Other titles: Marketing
Notes: Includes access code to CourseMate.

Cover title.

Includes bibliographical references and index.