Online market research
Subtitle: cost-effective searching of the Internet and online databases
By: John F. Lescher.
Publisher: Addison-Wesley
Published: 1995
Place of publication: Reading, Mass
Language: eng
Number of pages: 269
Subjects: Marketing research -- Computer network resources; Online databases; Internet searching
Description: Online Market Research provides you with a thorough grounding in contemporary market research and online searching. You will learn what kind of data is available online; how to determine what your needs are, develop research strategies, and formulate a market plan; and how to acquire and sharpen online searching skills.
Notes: Includes bibliographical references and index.