The beginning filmmaker's business guide
Subtitle: financial, legal, marketing, and distribution basics of making movies
By: Reneé Harmon.
Publisher: Walker
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 200
Subjects: Motion pictures -- Marketing; Motion pictures -- Distribution -- Law and legislation; Motion picture industry -- Finance; Video recordings -- Marketing
Description: This book provides an orientation in four key areas essential to the business of making films: financial, legal, marketing, and distribution. With Renee Harmon by your side, you will learn how to prepare a professional prospectus for your film, the importance of "high concept" and "hook," how to develop a theatrical release plan, and what should go into an electronic press kit.

Here are facts you need to know about letters of intent, presales, completion bonds, sell-through, theatrical windows, cost-profit scenarios, pick-up deals, and saturation - plus many other issues you need to understand to succeed in the film industry. Whether you want to market a single video or launch an entire film company, this is the book to read first.
Notes: Includes bibliographical references (p. [193]) and index.