Manufacturers' brands vs retailers' private brands
Subtitle: a study of consumers' perceptions and behaviour
By: by Clodagh M.Smith.
Publisher: University College Dublin
Published: 1991
Place of publication: Dublin
Language: eng
Number of pages: 131
Subjects: Consumers' preferences -- Ireland.; Consumer behavior -- Ireland.; Brand choice -- Ireland.; Brand name products.
Notes: Thesis (M.B.S.) - University College Dublin, 1991.