Contemporary cases in consumer behavior
By: Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk.
Contributors: Blackwell, Kristina S.; Talarzyk, W. Wayne.
Edition: 4th ed.
Publisher: Dryden Press; Harcourt Brace College Publishers
Published: 1993
Place of publication: Fort Worth
Language: eng
Number of pages: 526
Subjects: Consumer behavior -- Case studies.; Marketing research -- Case studies.
Notes: Includes bibliographical references.
Table of contents: title: 1. A-K; title: 2. L-Z.