Marketing for central heating
Subtitle: a case study of commercial planning and political intervention in the approach to advertising
By: [by] Christina Fulop [and] Ralph Harris.
Contributors: Harris, Ralph, joint author.
Series: Institute of Economic Affairs (Great Britain). Research monographs,; 4; Research monographs (Institute of Economic Affairs (Great Britain)) ;; 4.
Publisher: Institute of Economic Affairs
Published: 1966
Place of publication: London
Language: eng
Number of pages: 48
Subjects: Fuel trade -- Great Britain.; Boiler-making industry -- Great Britain.; Advertising -- Great Britain -- Case studies.
Genres: Case studies.
Notes: Bibliography: p. 48.