Packaged pleasures
Subtitle: how technology & marketing revolutionized desire
By: Gary S. Cross, Robert N. Proctor
Contributors: Proctor, Robert, 1954- author
Publisher: The University of Chicago Press
Published: 2014
Language: eng
Number of pages: 352
ISBN-13: 9780226121277
Subjects: Packaging; Consumer behavior; Psychological aspects; Social aspects; Marketing; Technological innovations
Description: "In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chpater of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience"--Provided by publsher.
Notes: Includes bibliographical references and index.
Table of contents: title: The carrot and the candy bar; title: Containing civilization, preserving the ephemeral, going tubular; title: The cigarette story; title: Superfoods and the engineered origins of the modern sweet tooth; title: Portable packets of sound: the birth of the phonograph and record; title: Packaging sight: projections, snapshots, and motion pictures; title: Packaging fantasy: the amusement park as mechanized circus, electric theater, and commercialized spectacle; title: Pleasure on speed and the calibrated life: fast forwarding through the last century; title: Red raspberries all the time?