Dao de yu li run de ping heng
Subtitle: qi ye she hui ze ren jia zhi chuang zao yan jiu
By: Hou Limin zhu
Edition: Di 1 ban
Series: Sheng tai wen ming yu she hui fa zhan cong shu
Publisher: Hua dong li gong da xue chu ban she
Published: 2013
Place of publication: Shanghai
Language: chi
Number of pages: 180
ISBN-13: 9787562836087
Subjects: Social responsibility of business; Corporations; Moral and ethical aspects; Corporate profits; Branding (Marketing)
Other titles: BALANCE OF ETHICS AND PROFITS; Qi ye she hui ze ren jia zhi chuang zao yan jiu
Notes: Includes bibliographical references (pages 158-180).