Advertising international
Subtitle: the privatisation of public space
By: Armand Mattelart ; translated by Michael Chanan.
Edition: Rev. English language ed.
Series: Comedia
Publisher: Routledge
Published: 1991
Place of publication: London; New York
Language: eng
Number of pages: 242
Subjects: Advertising.; Advertising agencies.; International business enterprises.; Advertising -- Social aspects.; Communication, International.; Intercultural communication.
Notes: Includes bibliographical references (p. 219-231) and index.
"A Comedia book."
Translation of: L'internationale publicitaire.