Internet marketing
Subtitle: reaching customers anytime, anywhere, any platform
By: Patrick Duparcq, Richard C. Hanna, Paul D. Berger.
Contributors: Hanna, Richard.; Berger, Paul D., 1943-
Publisher: Marsh Publications
Published: 2009
Place of publication: Lombard, Ill
Language: eng
ISBN-13: 9780971313033
Subjects: Internet marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing in the information age; title: Technology and marketing strategy; title: Competing without boundaries; title: Measuring online consumer behavior; title: Building customer relationships; title: Online communities; title: New product development and E-enabled products; title: E-enabled product launch and product management; title: E-enabled channel management and online channels; title: Online retailing and personal selling; title: E-enabled pricing management; title: E-enabled communications management; title: E-enabled advertising; title: Future technologies and marketing.