Brand valuation
Subtitle: measuring and leveraging your brand
By: David Haigh.
Contributors: Brand Finance plc
Publisher: Institute of Canadian Advertising
Published: 2000
Place of publication: Toronto, ON
Language: eng
Number of pages: 58
Subjects: Brand name products  -- Valuation
Other titles: Bridging the gap between marketing & finance.
Notes: A report prepared for the Institute of Canadian Advertising.