Customer retention through quality leadership
Subtitle: the Baxter approach
By: Deborah G. Fliehman, David D. Auld.
Contributors: Auld, David D., 1940-
Publisher: ASQC Quality Press
Published: 1993
Place of publication: Milwaukee, Wis
Language: eng
Number of pages: 233
Subjects: Baxter Healthcare Corp.; Consumer satisfaction -- United States -- Case studies.; Customer relations -- United States -- Case studies.; Quality of products -- United States -- Case studies.
Notes: Includes bibliographical references (p. 221-224) and index.