Marketing practices in developing economy
Subtitle: cases from South Asia
By: foreword by Philip Kotler, edited by Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan
Contributors: PHI Learning Private Ltd
Publisher: PHI Learning Private Ltd.
Published: 2009
Place of publication: New Delhi
Language: eng
Number of pages: 308
ISBN-13: 9788120337824
Subjects: Marketing
Notes: Includes bibliographical references (p. 307-308).