The Psychology of Entertainment Media
Subtitle: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: September 1, 2003
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9780805846416
Subjects: Media studies; Psychology; Radio & television industry; Television; Mass media; Business/Economics; Business / Economics / Finance; Subliminal advertising; Persuasion (Psychology); Advertising & Promotion; Consumer Behavior - General; Business & Economics / Consumer Behavior; General; Advertising; Psychological aspects
First sentence: The title poses a reasonable question.