examination of the elaboration likelihood model (Petty and Cacioppo, 1981; 1986) of persuasion: the role of the subject's attention level.
Contributors: Manchester Metropolitan University. Department of Psychology and Speech Pathology.
Language: eng
Notes: Typescript.

Project submitted in partial fulfilment of B.Sc. [Hons.] degree to Manchester Metropolitan University, Department of Psychology and Speech Pathology, 1995.