Essentials of public health communication
By: Claudia F. Parvanta, lead author and editor-in-chief ... [et al.].
Publisher: Jones & Bartlett Learning
Published: 2011
Place of publication: Sudbury, Mass
Language: eng
Number of pages: 409
ISBN-13: 9780763771157
Subjects: Health Promotion; Methods; Communications Media; Communication; Public health; Health education; Communication in medicine; Public Health Informatics; Health Education; Medical informatics
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to public health communication & informatics / Claudia Parvanta; title: A public health communication planning framework / Claudia Parvanta; title: Informatics and public health / David E. Nelson; title: Understanding and reporting the science / David E. Nelson; title: What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig; title: Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta; title: Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta; title: Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta; title: Formative research for strategy development / Claudia Parvanta; title: The strategic health communication plan / Claudia Parvanta; title: It's a multi-media world / Sarah Parvanta and Claudia Parvanta; title: Developing and testing a media strategy / Claudia Parvanta; title: Developing the implementation plan / Claudia Parvanta; title: Evaluating a health communication program / May Grabbe Kennedy; title: Patient-provider communication / Richard N. Harner; title: Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.