Markteintritts- und Marktbearbeitungsstrategien im globalen Wettbewerb
By: Thomas Waning.
Series: Marketing und Handel ;; Bd. 8
Publisher: Lit
Published: 1994
Place of publication: Münster
Language: ger
Number of pages: 366
Subjects: Export marketing -- Management.; Competition, International.; International business enterprises.
Notes: Includes bibliographical references (p. 345-366).
Originally presented as the author's thesis (doctoral)--Universität Kassel, 1993.