Frontiers in marketing thought, contributed papers
Subtitle: conference of the American Marketing Association, December 27-28, 1954, Detroit, Michigan
By: Stewart H. Rewoldt, editor
Contributors: Rewoldt, Stewart Henry, 1922-
Publisher: Bureau of Business Research, Indiana University
Published: 1954
Place of publication: [Bloomington]
Language: eng
Number of pages: 275
Subjects: Marketing -- Congresses
Notes: Includes tables