Emerging concepts in marketing
Subtitle: proceedings of the winter conference, December 27, 28, 29, 1962
By: edited by William S. Decker.
Contributors: Decker, William S., ed.
Publisher: American Marketing Association
Published: 1963
Place of publication: Chicago
Language: eng
Number of pages: 533
Subjects: Marketing -- Congresses.
Genres: Congresses.
Notes: Bibliographical footnotes.