Research frontiers in marketing
Subtitle: dialogues and directions : 1978 educators conference proceedings
By: edited by Subhash C. Jain.
Contributors: Jain, Subhash C., 1942-
Series: Series - American Marketing Association ; no. 43; Series (American Marketing Association) ;; no. 43.
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Number of pages: 443
Subjects: Marketing research -- United States -- Congresses.
Notes: Includes bibliographies and index.