Churchill/Ford/Walker's Sales Force Management
By: Mark W. Johnston, Greg W. Marshall.
Contributors: Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C.; Marshall, Greg W.
Edition: 8th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2006
Place of publication: Boston
Language: eng
Number of pages: 512
Subjects: Sales management.
Other titles: Sales force management
Notes: Includes bibliographical references and index.