The IBM way
Subtitle: insights into the world's most successful marketing organization
By: F.G. "Buck" Rodgers, with Robert L. Shook.
Contributors: Shook, Robert L., 1938-
Series: Fontana paperbacks
Publisher: Fontana/Collins; Harper & Row
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 254
Subjects: International Business Machines Corporation.; Computers -- Marketing -- Case studies.; Electronic office machines -- Marketing -- Case studies.; Marketing -- Case studies.
Notes: 1st. ed.: New York : Harper & Row, c1986.