Current issues in political marketing
By: Walter W. Wymer, Jr., Jennifer Lees-Marshment, editors.
Contributors: Wymer, Walter W.; Lees-Marshment, Jennifer.
Publisher: Best Business Books
Published: 2005
Place of publication: Binghamton, NY
Language: eng
Number of pages: 318
Subjects: Campaign management; Political campaigns; Marketing -- Political aspects
Other titles: Journal of nonprofit & public sector marketing.
Notes: Includes bibliographical references and index.
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005."