Powering content
Subtitle: building a nonstop content marketing machine
By: Laura Busche
Edition: First edition.
Published: 2017
Language: eng
Number of pages: 297
ISBN-13: 9781491963746
Subjects: Product management; Marketing; Management
Notes: Includes index.
Table of contents: title: Part 1. Wearing the content strategist hat.  Setting content goals; title: Designing content personas; title: Defining your channels; title: Themes, voice, and tone; title: Finding your brand's aesthetic; title: Part 2. Wearing the content creaor hat.  Understanding content formats; title: The one about formulas and headlines; title: Optimizing the content experience with design; title: Brainstorming techniques; title: Part 3. Wearing the content manager hat.  Scaling content like a production manager; title: Managing a content team; title: Content search engine optimization; title: Securing distribution; title: Conclusion.