Psychologie de la publicité et de la propagande
Subtitle: connaissance du problème, applications pratiques.
Contributors: Mucchielli, Roger.
Edition: [1. éd.
Series: La Formation permanente en sciences humaines
Publisher: Entreprise moderne d'édition
Published: 1970
Place of publication: Paris]
Language: fre
Number of pages: 105
Subjects: Publicity.; Propaganda.
Notes: Bibliography: p. 104-105.
At head of title: A l'usage des psychologues, des animateurs, et des responsables.
Cover title.
"Séminaires de Roger Mucchielli."
In two parts, bound together back-to-back.