Research for marketing decisions
By: Paul E. Green, Donald S. Tull.
Contributors: Tull, Donald S., joint author.
Edition: 4th ed.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1978
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 673
Subjects: Marketing research.
Notes: Bibliography: p.645-658.
Includes index.