Guo jia pin pai xing xiang yu guo min gou mai yi yuan de guan xi yan jiu
Subtitle: A study on the relationship between the national brand image and people's purchasing intention
By: Wang Ziyan zhu
Edition: Di 1 ban
Series: Guo jia wen hua ying xiao lun cong; Guo jia wen hua ying xiao lun cong
Publisher: Dongbei cai jing da xue chu ban she
Published: 2018
Place of publication: Dalian
Language: chi
Number of pages: 159
ISBN-13: 9787565431241
Subjects: Branding (Marketing); Purchasing; Psychological aspects
Other titles: Study on the relationship between the national brand image and people's purchasing intention
Notes: Includes bibliographical references (pages 138-147) and index.