Mass persuasion
Subtitle: the social psychology of a war bond drive
By: Robert K. Merton ; with the assistance of Marjorie Fiske and Alberta Curtis ; introduction by Peter Simonson.
Contributors: Lowenthal, Marjorie Fiske.; Curtis, Alberta.
Edition: 1st Howard Fertig pbk. ed.
Publisher: H. Fertig
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 210
Subjects: Smith, Kate, 1907-1986.; Persuasion (Psychology); Bonds -- United States.
Notes: Includes bibliographical references and index.
Originally published: New York : Harper, c1946.