Amtrak case study
By: William S. Norman, Roy Lancaster.
Contributors: Lancaster, Roy.
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, NJ; London
Language: eng
Subjects: Amtrak (Firm).; Advertising.
Other titles: Advertising, principles and practice.
Notes: Published as a complement case study for; Advertising, principles and practice, by William Wells, John Burnett and Sandra Moriarty.