The great tween buying machine
Subtitle: capturing your share of the multi-billion-dollar tween market
By: David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
Contributors: Coffey, Timothy J.; Livingston, Gregory.
Publisher: Dearborn Trade Publishing
Published: 2004
Place of publication: Chicago
Language: eng
Number of pages: 225
Subjects: Child consumers.; Market segmentation.
Other titles: Capturing your share of the multi-billion-dollar tween market
Notes: Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.

Includes bibliographical references (p. 207-209) and index.
Table of contents: title: Part 1: Who are these tweens?; title: Why bother with the tween market?; title: What drives tweens?; title: Tween money and influence; title: Tweens' interests and activities; title: Happiness is being a tween; title: Education isn't what it used to be; title: Tweens' favorite things: food, music, fashion, and toys; title: Part 2: Marketing, advertising, and new product development; title: The old media and the new media; title: Advertising that works with tweens; title: How to use licensing; title: Finding tweens at the grass roots level; title: Developing new products for tweens; title: Researching and staying in touch.