Control of 'error' in market research data
By: edited by John U. Farley, John A. Howard.
Contributors: Farley, John U.; Howard, John Arnold.
Publisher: D.C. Heath
Published: 1975
Place of publication: Lexington, Mass; London
Language: eng
Number of pages: 349
Subjects: Marketing research.; Error analysis (Mathematics)
Notes: 'Lexington books'.

Includes index.

Bibliography: p.327-341.