Public communication campaigns
By: edited by Ronald E. Rice, William J. Paisley.
Contributors: Rice, Ronald E.; Paisley, William J.
Publisher: Sage Publications
Published: 1981
Place of publication: Beverly Hills
Language: eng
Number of pages: 328
Subjects: Mass media -- Social aspects -- United States -- Addresses, essays, lectures; Government publicity -- United States -- Addresses, essays, lectures; Propaganda -- Addresses, essays, lectures
Notes: Bibliography: p. 293-313.
Includes index.
Table of contents: title: Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin; title: Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu; title: Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon.