Marketing of health maintenance organization services.
Series: HMOS technical assistance publication; DHEW publication no. (HSM) 72-100 (A-C); DHEW publication ;; no. (HSM) 72-100 (A-C)
Publisher: U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance
Published: 1972
Place of publication: [Washington]
Language: eng
Subjects: Health maintenance organizations -- Marketing.; Health maintenance organizations -- Maryland -- Montgomery Co. -- Marketing.
Notes: Includes bibliographical references.
Cover title.
Table of contents: title: v. 1. Guidelines for health maintenance organization.; title: v. 2. The beneficiary population.; title: v. 3. Existing services and delivery system.; title: v. 4. Market definition.; title: v. 5. Marketing strategy.; title: v. 6. Appendices.