Advertising in America
Subtitle: the consumer view
By: by Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
Contributors: Greyser, Stephen A.; Kanter, Donald L. 1925-; Weilbacher, William M.; American Association of Advertising Agencies.; Harvard University. Graduate School of Business Administration. Division of Research.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1968
Place of publication: Boston
Number of pages: 473
Subjects: Advertising -- Psychological aspects; Consumers -- United States
Notes: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgement of advertising."

Bibliographical footnotes.