The influence of creative factors on the performance of TV commercials directed at white audiences
By: by A.P. Rademeyer.
Series: Research report =; Navorsingsverslag ;; no. 147; Research report (University of South Africa. Bureau of Market Research) ;; no. 147.
Publisher: Bureau of Market Research, University of South Africa
Published: 1988
Place of publication: Pretoria
Language: eng
Number of pages: 166
Subjects: Television advertising -- South Africa.; Creative ability in business -- South Africa.; Television viewers -- South Africa.
Notes: Includes bibliographical references.