Creating Brand Loyalty
Subtitle:  The Management of Power Positioning and Really Great Advertising
Edition: 1 edition
Publisher: AMACOM
Published: June 1, 1999
Language: eng
Format: Paperback
Number of pages: 298
ISBN-13: 9780814405017
Subjects: Advertising; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Advertising & Promotion; Marketing - General; Brand loyalty; Brand name products
First sentence: "What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising and other marketing management issues.
Description: "Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.