The art of immersion
Subtitle: how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
By: Frank Rose
Edition: 1st ed.
Publisher: W.W. Norton & Co.
Published: 2011
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 354
ISBN-13: 9780393076011
Subjects: Internet marketing; Internet; Social aspects; Internet entertainment industry; Internet entertainment; Entertainment computing
Description: Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
Notes: Includes bibliographical references (p. 321-333) and index.
Table of contents: title: The dyslexic storyteller; title: Fear of fiction; title: Deeper; title: Control; title: Forking paths; title: Open worlds; title: The hive mind and the mystery box; title: Television: the game; title: Twitter and nothingness; title: This is your brand on YouTube; title: The one-armed bandit; title: The emotion engine; title: How to build a universe that doesn't fall apart.