Marktforschung
Subtitle: method. Grundlagen u. prakt. Anwendung
By: L. Berekoven, W. Eckert, P. Ellenrieder.
Contributors: Eckert, Werner, joint author.; Ellenrieder, Peter, joint author.
Publisher: Gabler
Published: 1977
Place of publication: Wiesbaden
Language: ger
Number of pages: 293
Subjects: Marketing research.; Marketing -- Management.
Notes: Bibliography: p. [285]
Includes indexes.