PR news
Subtitle: guide to best practices in PR measurement.
Edition: 2006 ed.
Publisher: PR New Press; Access Intelligence
Published: 2006
Place of publication: Rockville, MD
Language: eng
Number of pages: 117
Subjects: Public relations -- United States.; Corporate image.; Organizational effectiveness.
Other titles: Guide to best practices in PR measurement
Description: Present the best practices in public relations (PR) measurement.
Notes: Cover title.
Table of contents: value: Measurement in quotes; value: Setting the stage for measurement; value: Media relations; value: Share of discussion; value: Internal communications; value: Online measurement; value: Investor relations; value: CEOs and influentials; value: New directions for measurement; value: Dictionary of measurement terms.