Otto Kleppner's advertising procedure.
Contributors: Russell, Thomas, 1941-; Verrill, Glen.
Edition: 9th ed. / Thomas Russell, Glen Verrill.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall International
Published: 1986
Place of publication: London
Language: eng
Number of pages: 665
Subjects: Advertising.
Notes: Previous ed., 1983.

Includes bibliographies and index.