A comprehensive classified marketing bibliography
Subtitle: supplement, no. 1 to pt. 1-
By: compiled by David A. Revzan
Contributors: University of California, Berkeley. Institute of Business and Economic Research
Series: Ford Foundation marketing research publication -- no. 1; Ford marketing research program publication -- no. 2
Publisher: Institute of Business and Economic Research, University of California Press
Published: 1963
Place of publication: Berkeley
Language: eng
Subjects: Marketing; Bibliography
Other titles: A comprehensive classified marketing bibliography: supplement.
Notes: Series note varies. Supplement no. 1 to pt. 1 has: Ford Foundation marketing research publication, no. 1; supplement no. 1 to pt. 2 has: Ford marketing research program publication, no. 2. Supplement no. 2 lacks series note.

Includes index.
Table of contents: title: no. 1 to pt. 1. Books published 1950-1962.; title: no. 1 to pt. 2. Government publications, university research monographs, and articles in professionals, published from 1950 through 1962.; title: no. 2. Books, monographs, bulletins, articles in professional journals, et al., published from 1963 through April 1969.