Introduction to Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
Edition: 3rd/Studnt edition
Publisher: Irwin Professional Pub
Published: November 1994
Language: eng
Format: Hardcover
Number of pages: 784
ISBN-13: 9780256136968
Subjects: Programming languages; Advertising & Promotion; Advertising; Business / Economics / Finance; Communication in marketing; Sales promotion; Business/Economics