A framework for marketing management
By: Philip Kotler, Kevin Lane Keller.
Contributors: Keller, Kevin Lane, 1956-
Edition: 4th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780136026600
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.