Handlexikon Werbung und Marketing.
By: Unter Mitarb. von Gerd [Wilhelm] F. Heuer. (Zeichn.: J. Novotny.)
Contributors: Heuer, Gerd Wilhelm Fritz, joint author.
Publisher: Hornung-Verl., Lang
Published: 1970
Place of publication: (München)
Language: ger
Number of pages: 291
Subjects: Advertising -- Dictionaries -- German.; Marketing -- Dictionaries -- German.
Notes: Bibliography: p. 269-[290]