The advertising budget
Subtitle: the marketing and advertising plan
Series: University of Oklahoma. Bureau of Business Research Studies in business and economics -- no. 52
Publisher: Bureau of Business Research, University of Oklahoma
Published: 1963
Place of publication: Norman, Oklahoma
Language: eng
Number of pages: 36
Subjects: Advertising campaigns; Marketing
Other titles: Marketing and advertising plan.
Notes: Sales management series, no. 2.

Includes bibliographies.