Possible moderating influences of TV advertising's effects on children
Subtitle: repetitive exposure and a hierarchy of effects
By: Gerald J. Gorn, Marvin E. Goldberg
Contributors: Goldberg, Marvin E., joint author; McGill University. Faculty of Management; Goldberg, Marvin E., author
Publisher: Faculty of Management, McGill University
Published: 1978
Place of publication: Montreal
Language: eng
Number of pages: 15
Subjects: Television advertising and children
Notes: Cover title.

Bibliography: leaves [19]-[21]