La favola dell'Auditel
By: Roberta Gisotti ; introduzione di Giulietto Chiesa.
Edition: 1. ed.
Series: Black box
Publisher: Editori riuniti
Published: 2002
Place of publication: Roma
Language: ita
Number of pages: 158
Subjects: Interactive television -- Italy.; Television viewers -- Italy.; Television programs -- Rating.; Target marketing -- Italy.; Consumers -- Research -- Italy.
Other titles: Auditel
Notes: Includes bibliographical references.