Using advertising agencies and outside service firms effectively in new product work
Contributors: A.N.A. New Product Marketing Committee
Publisher: Association of National Advertisers
Published: 1978
Place of publication: New York, N.Y
Language: eng
Number of pages: 63
Subjects: Advertising -- United States; New products
Notes: "Published under the auspices of the A.N.A. New Product Marketing Committee."

"This report incorporates the proceedings of two mini-conferences conducted on June 15, 1977 in New York City and September 21, 1977 in Chicago."