Posh Spice & Persil
Subtitle: both big brands; both alive; and both belonging to the public
By: Jeremy Bullmore.
Publisher: British Brands Group
Published: 2001
Place of publication: London
Language: eng
Number of pages: 12
Subjects: Beckham, Victoria, -- 1975-; Marketing.; Brand name products.; Consumers' preferences.; Brand choice.
Notes: The Brands Lecture 2001.