Source credibility and the persuasive process
Subtitle: a study of the effect of source credibility on learning, attitude change, and susceptibility to counterpersuasion
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1964
Place of publication: Boston
Language: eng
Number of pages: 449
Notes: Thesis (D.B.A.)--Harvard University. Graduate School of Business Administration.

Bibliography: ℓ. 429-449.