Breakthrough entrepreneurship
Subtitle: the proven framework for building brilliant new businesses
By: Jon Burgstone and Bill Murphy, Jr
Contributors: Murphy, Bill, Jr
Publisher: Farallon Pub.
Published: 2012
Place of publication: San Francisco, Calif
Language: eng
Number of pages: 270
ISBN-13: 9780983961116
Subjects: New business enterprises; Entrepreneurship
Table of contents: title: The driving forces in entrepreneurship --; title: Idea generation and evaluation --; title: Customer pain and value proposition --; title: Maximum information for minimum cost --; title: Competitive advantage, business models & execution --; title: Building credibility --; title: Marshalling resources --; title: Learning to lead --; title: Maintaining balance and living the entrepreneurial life --; title: Learning to expect and achieve more.