Beyond Price
Subtitle: differentiate your company in ways that really matter
By: Mary Kay Plantes, Robert D. Finfrock.
Contributors: Finfrock, Robert D.
Publisher: Greenleaf Book Group Press
Published: 2009
Place of publication: Austin, TX
Language: eng
Number of pages: 237
ISBN-13: 9781929774739
Subjects: Product management -- United States; Marketing -- Management; Business -- Management; Relationship marketing
Notes: Includes bibliographical references (p. [227]-228) and index.
Table of contents: title: Pt. 1: Know where you are; title: Pt. 2: Design the business you want to run; title: Pt. 3: Create and manage your new business.