The quintessence of strategic management
Subtitle: what you really need to know to survive in business
By: Philip Kotler, Roland Berger, Nils Bickhoff
Contributors: Berger, Roland; Bickhoff, Nils
Publisher: Springer
Published: 2010
Place of publication: Heidelberg
Language: eng
Number of pages: 129
ISBN-13: 9783642145438
Subjects: Strategisches Management; Strategic planning
Notes: Includes bibliographical references (p. [127]-129).