Marketing by matrix
Subtitle: 100 practical ways to improve your strategic and tactical marketing
By: Malcolm McDonald & John W. Leppard.
Contributors: Leppard, John.
Publisher: NTC Business Books
Published: 1993
Place of publication: [Lincolnwood, Ill.]
Language: eng
Number of pages: 168
Subjects: Market segmentation.; Strategic planning.
Notes: Includes index.