A comparative analysis of attitudinal predictions of brand preference
By: by Frank M. Bass and William L. Wilkie.
Contributors: Wilkie, William L., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 398
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 28
Subjects: Motivation research (Marketing); Brand name products.; Attitude (Psychology) -- Testing.
Notes: Bibliography: p. 26-28.