Produkttests in der Marketingforschung
By: Erich Bauer.
Series: Organisation und Management ;; Bd. 4
Publisher: Vandenhoeck & Ruprecht
Published: 1981
Place of publication: Göttingen
Language: ger
Number of pages: 385
Subjects: Marketing research.; Commercial products -- Testing.
Notes: Bibliography: p. 369-380.
Based on the author's Habilitationsschrift.
Includes index.