Study guide to accompany 'Marketing', sixth edition
By: Joel R. Evans, Barry Berman.
Contributors: Berman, Barry.; Berman, Barry.; Evans, Joel R.
Publisher: Macmillan Pub. Co.; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; London; New York
Language: eng
Number of pages: 426
Subjects: Marketing.