Natural prophets
Subtitle: from health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business
By: Joe Dobrow
Publisher: Rodale
Published: 2014
Language: eng
Number of pages: 304
ISBN-13: 9781623361792
Subjects: Natural foods industry; History
Other titles: From health foods to whole foods :
Description: Dobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices.  Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.
Notes: Includes bibliographical references (pages 274-290) and index.
Table of contents: title: The milkman or the cow; title: A few gnarly pieces of fruit; title: The rise of the high-minded idealists; title: The Boulder mafia; title: Spontaneous combustion; title: Land of opportunism; title: Cult of competition; title: Dueling business models; title: From co-op to co-optation to clout.