Brand shift
Subtitle: the future of brands and marketing
By: David Houle + Owen Shapiro
Contributors: Shapiro, Owen (Market researcher), author
Edition: First edition.
Publisher: David Houle & Associates
Published: 2014
Place of publication: United States?]
Language: eng
Number of pages: 142
ISBN-13: 9780990563501; 9780990563518; 9780990563525
Copyright date: 2014
Subjects: Branding (Marketing); Forecasting; Marketing; Twenty-first century; Forecasts; Modern Civilization; Merken (commercie)
Other titles: Future of brands and marketing
Description: "A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.
Notes: Includes bibliographical references (pages 133-140).
Table of contents: title: Part one: past and present. Brands and marketing in crisis; title: Looking back at how brands got here; title: The stages of technology and how they affect brands; title: Global brands; title: The three forces of the Shift Age; title: Part two: current and future trends. Key trend: from institutional to individual; title: Key trend: ascendency of women; title: Key trend: Shift Age generations; title: Key trend: the screen reality and the rapidly growing neurosphere; title: Key trend: memes to movements, information flow transforming into social change; title: Key trend: Big Data; title: Part three: the future. The BII: brand influence index; title: Social media : interim step on the road to all-to-all communication; title: Transactive branding: leveraging collective consciousness; title: Mediating psychological tensions of the Shift Age; title: Into the future and what to do.