Basic marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy.
Contributors: McCarthy, E. Jerome
Edition: 14th international ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2002
Place of publication: Boston; London
Language: eng
Number of pages: 815
Subjects: Marketing -- Management.
Notes: A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.