Advertising works 12
Subtitle: proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002
By: edited and introduced by Marco Rimini.
Contributors: Rimini, Marco.; World Advertising Research Center.; Institute of Practitioners in Advertising.
Publisher: World Advertising Research Center
Published: 2003
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 666
Subjects: Advertising -- Brand name products -- Great Britain -- Case studies.; IPA Effectiveness Awards.
Genres: Case studies.
Notes: Includes index.

One CD-ROM in pocket attached to inside front cover.