Changing the course of marketing
Subtitle: alternative paradigms for widening marketing theory
By: editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman.
Contributors: Dholakia, Nikhilesh, 1947-; Arndt, Johan.
Series: Research in marketing. Supplement ;; 2 (1985); Research in marketing.; 2.
Publisher: JAI Press
Published: 1985
Place of publication: Greenwich, Conn
Language: eng
Number of pages: 311
Subjects: Marketing research.; Paradigms (Social sciences)
Notes: Includes bibliographies.