Advertising and publicity resources for scholarly books.
Contributors: Association of American University Presses.
Publisher: Association of American University Presses
Published: 1988
Place of publication: New York, N.Y
Language: eng
Number of pages: 864
Subjects: Scholarly publishing -- Handbooks, manuals, etc.; University presses -- Handbooks, manuals, etc.; Advertising -- Books -- Handbooks, manuals, etc.; Books -- Marketing -- Handbooks, manuals, etc.; Scholarly periodicals -- Directories.
Notes: Includes index.