Purple cow
Subtitle: transform your business by being remarkable
By: Seth Godin
Publisher: Do You Zoom
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 142
ISBN-13: 9780970309976
Subjects: Marketing; Consumer behavior
Notes: Includes index.
Table of contents: title: Not enough Ps; title: The new P; title: Boldfaced words and gutsy assertions; title: before, during, and after; title: The greatest thing since sliced bread; title: Did you notice the revolution?; title: Why you need the purple cow; title: The death of the TV-industrial complex; title: Before and after; title: Consider the Beetle; title: What works?; title: Why the Wall Street Journal annoys me so much; title: Awareness is not the point; title: The will and the way; title: Case study: going up?; title: Case study: what sould Tide do?; title: Getting in; title: Ideas that spread, win; title: The big misunderstanding; title: Who's listening?; title: Cheating; title: Who cares?; title: Not all customers are the same; title: The law of large numbers; title: Case study: Chip Conley; title: The problem with the cow; title: Follow the leader; title: Case study: the Aeron chair; title: Projections, profits, and the purple cow; title: Case study: the best baker in the world; title: Mass marketers hate to measure; title: Case study: Logitech; title: Who wins in the world of the cow; title: Case study: a new kind of kiwi; title: The benefits of being the cow; title: Case study: the Italian butcher; title: Wall Street and the cow; title: The opposite of "remarkable"; title: The pearl in the bottle; title: The parody paradox; title: Seventy-two Pearl Jam albums; title: Case study: Curad; title: Sit there, don't just do something; title: Case study: United States Postal Service; title: In search of Otaku; title: Case study: how Dutch Boy stirred up the paint business; title: Case study: Krispy Kreme; title: The process and the plan; title: The power of a slogan; title: Case study: the Häagen-Daz in Bronxville; title: Sell what people are buying (and talking about!); title: The problem with compromise; title: Case study: Motorola and Nokia; title: The magic cycle of the cow; title: What it means to be a marketer today; title: Marketers no longer: now we're designers; title: What does Howard know?; title: Do you have to be outrageous to be remarkable?; title: Case study: McDonald's France; title: But what about the factory?; title: The problem with cheap; title: Case study: what should Hallmark.com do?; title: When the cow looks for a job; title: Case study: Tracey the publicist; title: Case study: Robyn Waters gets it; title: Case study: so popular, no one goes there anymore; title: Is it about passion?; title: True facts; title: Brainstorms; title: Salt is not boring, eight more ways to bring the cow to work; title: Brand and company index; title: What would Orwell say?; title: About the author; title: More information; title: Drink a purple cow, for free!