Product differentiation and non-price competition
By: Norman J. Ireland.
Publisher: B. Blackwell
Published: 1987
Place of publication: Oxford, UK; New York, NY, USA
Language: eng
Number of pages: 192
Subjects: Product management.; Competition.; Prices.; Marketing.
Other titles: Product differentiation & non-price competition.
Notes: Bibliography: p. [179]-188.
Spine title: Product differentiation & non-price competition.
Includes index.