Handbook of political marketing
By: Bruce I. Newman, editor
Contributors: Newman, Bruce I
Publisher: Sage Publications
Published: 1999
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 792
Subjects: Campaign management; Political campaigns; Marketing
Description: "This unique handbook brings together in one comprehensive volume the leading edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state of the art review of the role of marketing, both the good and the bad, in political campaigns."--BOOK JACKET.
Notes: Includes bibliographical references and index
Table of contents: title: Conceptual and historical origins of political marketing; title: Management of political campaigns; title: Analysis of the political marketplace; title: Development of political strategy; title: Execution of political campaigns; title: Political marketing and democracy