Basic marketing course - how should it be taught?
By: [Edited by] F. Robert Shoaf [and] John A. Czepiel
Contributors: Shoaf, Frank Robert; Czepiel, John A
Series: Marketing educators series; A contemporary marketing book
Publisher: American Marketing Association
Published: 1973
Place of publication: [New York
Language: eng
Number of pages: 108
Subjects: Marketing -- Study and teaching