Contractual marketing systems
By: [by] Donald N. Thompson. With an introd. by E. T. Grether.
Contributors: Thompson, Donald N., ed.; American Marketing Association.
Publisher: Heath Lexington Books
Published: 1971
Place of publication: Lexington, Mass
Language: eng
Number of pages: 329
Subjects: Marketing -- Congresses.; Franchises (Retail trade)
Notes: Includes bibliographies.
Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970.