Tested advertising methods
Subtitle: how to profit by removing guesswork
By: by John Caples ... Foreword by Bruce Barton
Edition: "Revised edition.".
Publisher: Harper & Brothers
Published: 1947
Place of publication: New York; London
Language: eng
Number of pages: 276
Subjects: Advertising
Notes: Microfilm. New York, N.Y., Columbia University Libraries, 1996. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1996.