Health marketing and consumer behavior
Subtitle: a guide to basic linkages
By: William J. Winston, editor.
Contributors: Winston, William J.
Publisher: Haworth Press
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 101
Subjects: Medical care -- Marketing; Consumer satisfaction; Sick -- Attitudes; Physicians -- Attitudes; Consumer Satisfaction; Marketing of Health Services
Notes: Includes bibliographies.
"Has also been published as Health marketing quarterly, volume 3, number 1, fall 1985"--T.p. verso.