Consumer research study on reading and book purchasing
By: prepared for the Book Industry Study Group, inc. by Yankelovich, Skelly and White, inc.
Contributors: Book Industry Study Group.
Series: BISG report ; no. 6
Publisher: The Group
Published: 1978
Place of publication: [Darien, Conn.]
Language: eng
Number of pages: 333
Subjects: Booksellers and bookselling -- United States.; Books and reading -- United States.; Reading interests -- United States.
Other titles: Reading and Book Purchasing.
Notes: Bibliography: p. 330-333.
Cover title: The 1978 consumer research study on reading and book purchasing.