The radio & television commercial
By: Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum.
Contributors: Cary, Norman D.; Tannenbaum, Stanley I.; Brady, Frank R.
Edition: 3rd ed. / revised by Frank R. Brady.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 234
Subjects: Broadcast advertising -- United States.; Radio advertising -- United States.; Television advertising -- United States.
Other titles: Radio and television commercial
Notes: Includes bibliographical references (p. 233-234).