Levels of Corporate Globalization
Subtitle: Development of a Measurement Scale in the Context of Global Customer Management
Publisher: Palgrave Macmillan
Published: August 12, 2004
Language: eng
Format: Hardcover
Number of pages: 172
ISBN-13: 9781403936257
Subjects: Customer services; Relationship marketing; International - General; Customer relations; Business & Economics; Business / Economics / Finance; Mathematical models; Business/Economics; Marketing - Multilevel; Management; Marketing - General; Business & Economics / International; Economic aspects; Globalization