A handbook of corporate communication and strategic public relations
Subtitle: pure and applied
By: edited by Sandra Oliver.
Contributors: Oliver, Sandra.
Publisher: Routledge
Published: 2004
Place of publication: London; New York, NY
Language: eng
Number of pages: 480
Subjects: Communication in management; Communication in organizations; Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: Corporate communication at national level; title: Diversity programmes : in the contemporary corporate environment / Don Swanson; title: A practice approach to designing and change communication programme / Deborah Barrett; title: Corporate and government communication : relationships, opportunities, and tensions / Kevin Moloney; title: Corporate communication in listed and unlisted family enterprises / Liam O'Morain; title: Public sector corporate communication : strategic challenges for the executive / J. Paulo Kuteev-Moreira; title: Public relations and democracy / Jacquie L'Etang; title: Knowledge management for best practice / Stephen Roberts; title: Corporate communication at international level; title: Communication audits : building worldclass communication systems / Dennis Tourish & Owen Hargie; title: The impact of terrorist attacks on corporate public relations / Donald Wright; title: Different corporate communication practice in successful and unsuccessful companies / Colin Coulson-Thomas; title: Advertising and public relations in China / Wen-Ling Liu; title: Corporate and organizational communication / Michael Goodman; title: Assessing integrated corporate communication / David Picton; title: New technology and the changing face of corporate communication / Martin Sims; title: The Olympic games : a framework for international PR / Y. Harahousou, C. Kambitsis, A. Haviara, and N. Theodorakis; title: Managing image, identity, and reputation; title: The Chinese dimension / Marion burghasen and Ying Fan; title: Corporate reputation / Philip Kitchen; title: Corporate communication for continuity planning / Sandra Oliver; title: PR crisis management in the internet mediated era / David Phillips; title: Reputation and leadership in a broadcast company / Sandra Oliver and Clive Allen; title: Facets of the global corporate brand / T.C. Melewar and Chris McCann; title: The future is now; title: Priorities old and new for UK PR practice / Gerald Chan; title: Visualising the message : why semiotics is the way forward / Reginald Watts; title: Methodological issues for corporate communication research / Richard Varey; title: Communication for creative thinking in a corporate context / Glenda Jacobs; title: Language as a corporate asset / Krishna Dhir; title: The global village : it's here! / Michael Moreley; title: Ethics and the corporate communicator / Albert Atkinson; title: The new frontier for public relations / Richard Dolphin.