Building multilevel global brands
By: a production of WTTW National Productions in association with Business Week ; director, Eddie Harrison
Contributors: De Sole, Domenico; Stacker, Peter; Samuels, Rich; Greenfield, Jeff; Rans, Robert; WTTW (Television station : Chicago, Ill.); Business Week; Films for the Humanities (Firm); PBS Home Video
Series: CEO exchange : conversations in leadership
Publisher: Films for the Humanities & Sciences; PBS Home Video
Published: 2005
Place of publication: Princeton, NJ; Alexandria, Va
Language: eng
Format: [videorecording] /
Number of pages: 57
Subjects: Inteviews; Interviews; History; International business enterprises; Case studies; Management; Chief executive officers; Biographical television programs; Swatch AG; Gucci (Firm)
Other titles: Building multi-level global brands; CEO exchange (Television program)
Description: Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses. They give their views on building multi-level global brands, the vital importance of image, and American vs. European business theory.
Notes: Originally broadcast on the television program CEO exchange.

Videodisc release of a broadcast taped at the International Institute for Management in Lausanne, Switzerland in November 2001.

Cameras, Emmett E. Wilson ... [et al.] ; music, James Hoffman, Robert Rans.

Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker.

DVD-R format.