Spotlight on the marketing of technically complex products.
By: Conducted by five Sloan fellows, members of the 1961-1962 Stanford-Sloan program.
Contributors: Stanford University. Graduate School of Business
Publisher: Graduate School of Business, Stanford University
Published: 1963
Place of publication: Stanford, Calif
Language: eng
Number of pages: 81
Subjects: Marketing -- Management.; Electronic apparatus and appliances.