Malcolm McDonald on marketing planning
Subtitle: understanding marketing plans and strategy
By: Malcolm McDonald.
Publisher: Kogan Page
Published: 2007
Place of publication: London; Philadelphia
Language: eng
Number of pages: 197
ISBN-13: 9780749451493
Subjects: Marketing -- Planning; Marketing -- Management
Work titles: How come your marketing plans aren't working?
Notes: Includes bibliographical references (p. 192) and index.