Crafting and executing strategy
Subtitle: the quest for competitive advantage : concepts and cases
By: Arthur A. Thompson, the University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, University of South Alabama, A.J. Strickland III, the University of Alabama, Alex Janes, the University of Exeter, Ciara Sutton, Stockholm School of Economics
Contributors: Peteraf, Margaret Ann, author; Gamble, John (John E.), author; Strickland, A. J. (Alonzo J.), author; Janes, Alex (Marketing consultant), author; Sutton, Ciara, author
Edition: European edition.
Publisher: McGraw-Hill
Published: 2013
Place of publication: London
Language: eng
Number of pages: 630
ISBN-13: 9780077137236
Subjects: Strategic planning; Case studies; Planification stratégique; Études de cas; Business and Management
Description: Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.
Notes: Includes bibliographical references and index.