Creative strategy in advertising
By: A. Jerome Jewler, Bonnie L. Drewniany.
Contributors: Drewniany, Bonnie L.
Edition: 7th ed.
Publisher: Wadsworth
Published: 2001
Place of publication: Belmont, Calif
Language: eng
Number of pages: 312
Notes: Previous ed.: 1998.

Bibliography: p295-299. - Includes index.

Tertiary education; Professional and scholarly.