Brand Asset Management
Subtitle: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Edition: 2 Sub edition
Publisher: Jossey-Bass
Published: September 26, 2002
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780787963941
Subjects: Sales & marketing; Organizational Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Product Management; Marketing - Product Management; Business & Economics / Organizational Behavior; Marketing - General; Brand name products; United States
First sentence: Brands are among a company's most valuable assets, and smart companies today realize that capitalizing on their brands is important.