The essential secrets of effective direct mail
By: John Fraser-Robinson.
Contributors: Frazer-Robinson, John.
Publisher: McGraw-Hill Book Co.
Published: 1992
Place of publication: London; New York
Language: eng
Number of pages: 294
Subjects: Direct marketing.
Notes: Includes bibliographical references (p. [282]-288) and index.
Rev. ed. of: The secrets of effective direct mail. 1989.