Guidelines For Advertiser/Agency Contracts
Publisher: Assn of Natl Advertisers
Published: February 16, 2001
Language: eng
Format: Paperback
Number of pages: 25
ISBN-13: 9781563180705
Subjects: Advertising agencies; Business & Economics; Contracts; Law; Negotiating; Negotiation; Business & Economics / Negotiating; Law / Contracts; Interest; Business/Economics
First sentence: Just as the poet Robert Frost observed "good fences make good neighbors," good contracts help develop strong advertiser/agency relationships.