Media today
Subtitle: an introduction to mass communication
By: Joseph Turow
Edition: 4th ed.
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780415876070; 9780203836514; 9780415876087
Subjects: Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding the nature of mass media. Understanding mass media and the importance of media literacy; title: Making sense of the media business; title: Formal and informal controls on media content : government regulation, self-regulation, and ethics; title: Making sense of research on media effects and media culture; title: Media giants and cross-media activities. A world of blurred media boundaries; title: Understanding the strategies of media giants; title: The print media. The book industry; title: The newspaper industry; title: The magazine industry; title: The electronic media. The recording industry; title: The radio industry; title: The motion picture industry; title: The television industry; title: The internet and video game industries; title: Advertising and public relations; title: The advertising industry; title: The public relations industry; title: Epilogue.