Consumer behavior and marketing strategy
Subtitle: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-
Edition: 5th ed.
Series: Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 545
Subjects: Consumer behavior.; Marketing.
Notes: Includes bibliographical references (p. 481-510) and indexes.