Maximizing commerce and marketing strategies through micro-blogging
By: Janee N. Burkhalter, Natalie T. Wood, editors
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey
Language: eng
Number of pages: 380
ISBN-13: 9781466684089; 9781466684096
Subjects: Marketing; Blogs; Management; Business planning
Description: "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--
Notes: Includes bibliographical references (pages 333-370) and index.
Table of contents: title: Preface; title: Marketing; title: / marketing with twitter: challenges and opportunities / Alena Soboleva, University of Western Sydney, Australia, Suzan Burton, University of Western Sydney, Australia, Alia Khan, University of Western Sydney, Australia; title: A cross-cultural comparison of micro-blogging sites : sina weibo vs. twitter / Bela Florenthal, Ph.D., William Paterson University, USA, Mike Chen-Ho Chao, Ph.D., William Paterson University, USA; title: The role of micro-blogging in responding to corporate controversy / Megan Lambert, University of Central Florida, USA, Stephanie Vie, University of Central Florida, USA; title: Engaging customers via twitter : three successful communicative strategies / Veronica Ravaglia, Università Cattolica del Sacro Cuore, Italy, Eleonora Brivio, Università Cattolica del Sacro Cuore, Italy, Guendalina Graffigna, Università Cattolica del Sacro Cuore, Italy; title: Customer service; title: Tweeting for service : twitter as a communication channel for customer service / Ilaria Dalla Pozza, IPAG Business School, France , Natalie T. Wood, Saint Joseph¿s University, USA; Edith Cowan University, Australia, Janée N. Burkhalter, Saint Joseph¿s University, USA; title: Customer service on twitter : company-consumer expectations and service configurations / Alexa K. Fox, Ohio University, USA, Scott Cowley, Arizona State University, USA; title: Tourism services, micro-blogging and customer feedback : a tourism provider perspective / Marios D. Sotiriadis, University of South Africa, South Africa, Cina Van Zyl, University of South Africa, South African; title: Managing capital; title: Whom to trust for financial advice? : the quality of investment advice on twitter / Simon Pickert, Technische Universität München (TUM), TUM School of Management, Germany, Philipp Sandner, Munich Innovation Group GmbH, Germany; title: Legal implications of utilizing micro-blogs in employment practices : a guide for business and marketing professionals / Stephanie A. Tryce, JD, Saint Joseph's University, USA; title: Integration of micro-blogs into the human resource management (hrm) areas of recruitment, selection and employee relations / Ryan Petty, Roosevelt University, USA, Laxmikant Manroop, Roosevelt University, USA, Sara Linton, Roosevelt University, USA; title: Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, University of Sheffield, UK; title: Andrew m. cox, university of sheffield, uk; title: Insights & metrics; title: Twitter data acquisition and analysis : methodology and best practice / Stephen Dann, Australian National University, Australia; title: Micro-blogging as a generator of market insights and competitive intelligence / Elisa Arrigo, University of Milan-Bicocca, Italy; title: Benchmarking micro-blog performance: twitter content classification framework / Stephen Dann, Australian National University, Australia; title: Compilation of references; title: About the contributors; title: Index.