Why the Bottom Line ISN'T!
Subtitle: How to Build Value Through People and Organization
Publisher: Wiley
Published: April 11, 2003
Language: eng
Number of pages: 304
ISBN-13: 9780471445104
First sentence: The bottom line means business.
Description: "Why the Bottom Line Isn't! began when the authors asked the simple question: How can two companies in the same industry with similar earnings have vastly different market values?

In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more than earnings - it's about building long-term value through assets, not accounted for on a company's financial statements, such as leadership, brand, corporate culture, and ability to attract talent.

The authors use real-world examples from various industries to show how intangibles drive market value; even more, they provide the tools to make it happen in your company."--BOOK JACKET.