Consumer behavior
Subtitle: implications for marketing strategy
By: Del I. Hawkins, Kenneth A. Coney, Roger J. Best.
Contributors: Coney, Kenneth A., joint author.; Best, Roger J., joint author.
Publisher: Business Publications; Irwin-Dorsey
Published: 1980
Place of publication: Dallas, Tex; Georgetown, Ont
Language: eng
Number of pages: 548
Subjects: Consumer behavior -- United States.; Market surveys -- United States.
Notes: Includes bibliographical references and indexes.