Market leadership strategies for service companies
Subtitle: creating growth, profits, and customer loyalty
By: Craig Terrill and Arthur Middlebrooks
Contributors: Middlebrooks, Arthur
Publisher: NTC Business Books
Published: 2000
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 268
Subjects: Service industries -- Marketing -- Management
Description: "Market Leadership Strategies for Service Companies reveals the key strategies every service company needs to know in order to become a market leader and successfully stay ahead of the competition."--BOOK JACKET.

"Directed to senior marketing and management professionals, Market Leadership Strategies for Service Companies elucidates the steps to take to create dramatic growth in any service company, in any service industry, through reapproaching the marketing mind-set.

Examples drawn from a wide selection of recognizable service companies and industries, including Southwest Airlines, Domino's, Pizza Hut, Taco Bell, FedEx, The Home Depot, IBM, Marriott International, and Mini Maids, illustrate how any company can achieve market dominance by moving in a different direction from competitors and putting people back into the service equation.

This book gives managers innovative practices and approaches that can lead to growth of the entire organization, higher profit margins, and increased customer loyalty."--BOOK JACKET.
Notes: At head of title: American Marketing Association

Includes bibliographical references (p. 253-254) and index