Media Planning Workbook
Edition: 3Rev Ed edition
Publisher: NTC/Contemporary Publishing Company
Published: August 1992
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780844231617
Subjects: Advertising; Media, information & communication industries; General; Education; Education / Teaching
First sentence: We have all seen TV shows and movies about the advertising business-full of glamorous young people prancing around modern offices in casual clothes, shooting baskets while they think up catchy jingles to sell their client's product.