The passion conversation
Subtitle: understanding, sparking, and sustaining word of mouth marketing
By: Robbin Phillips, Greg Cordell, Geno Church and John Moore
Publisher: Wiley
Published: 2013
Place of publication: Hoboken, New Jersey
Language: eng
ISBN-13: 9781118768365; 9781118767948; 9781118768303; 9781118533338
Subjects: Management; Organizational Behavior; Marketing; Business referrals; Management Science; Industrial Management; Word-of-mouth advertising; BUSINESS & ECONOMICS
Description: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
Notes: Includes index.

Includes bibliographical references (pages 196-197) and index.
Table of contents: title: Preface: A Note from the Authors; title: Introduction; title: Chapter One: Understanding Word of Mouth Marketing; title: Chapter Two: Sparking Word of Mouth Marketing; title: Chapter Three: Heroes: A Love Story; title: Chapter Four: The Fitness Rebellion: A Love Story; title: Chapter Five: The Driven Class: A Love Story; title: Chapter Six: Wonderopolis: A Love Story; title: Chapter Seven: Sustaining Word of Mouth Marketing; title: Bibliography; title: Acknowledgments; title: About the Authors; title: Index.