Marketing
Subtitle: Prozess- und praxisorientierte Grundlagen
By: Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewissen
Edition: 4., aktualisierte Auflage.
Publisher: DE GRUYTER OLDENBOURG
Published: 2015
Place of publication: Berlin
Language: ger
Number of pages: 372
ISBN-13: 9783110413953; 9783110413960; 9783110413977
Subjects: Marketing
Notes: Includes bibliographical references (pages 351-361) and index.