Be the Brand
Subtitle: How to Find a Powerful Identity and Use It to Drive Sales
Edition: 1st edition
Publisher: New Marketplace Books
Published: June 2000
Language: eng
Format: Paperback
Number of pages: 220
ISBN-13: 9780966409819
Subjects: Advertising & Promotion; Business/Economics; Business / Economics / Finance
First sentence: Do you have a brand to market and don't realize it?