Evaluating Public Relations
Subtitle: A Best Practice Guide to Public Relations Planning, Research & Evaluation
Publisher: Kogan Page
Published: May 1, 2005
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780749443061
Subjects: Public Relations; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Marketing / General; Business & Economics / Public Relations; Case studies; Evaluation
First sentence: Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic.