Customer-centric knowledge management
Subtitle: concepts and applications
By: Minwir Mallouh Al-Shammari, editor
Publisher: Information Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 315
ISBN-13: 9781613500897; 9781613500903; 9781613500910
Subjects: Knowledge management; Relationship marketing; Customer relations
Description: "This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.
Notes: Includes bibliographical references and index.