Twenty Four Brand Mantras
Subtitle: Finding a Place in the Minds and Hearts of Consumers (Response Books)
Publisher: Sage Publications Pvt. Ltd
Published: May 1, 2001
Language: eng
Format: Paperback
Number of pages: 112
ISBN-13: 9780761995258
Subjects: Sales & marketing; General; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Marketing / General; Economics - General; Brand name products; Customer relations