Marketplace Canada
Subtitle: some controversial dimensions
By: edited by Stanley J. Shapiro, Louise Heslop.
Contributors: Shapiro, Stanley J.; Heslop, Louise.
Series: McGraw-Hill Ryerson Limited series in Canadian marketing and management
Publisher: McGraw-Hill Ryerson
Published: 1982
Place of publication: Toronto; New York
Language: eng
Number of pages: 301
Subjects: Marketing -- Canada.; Canada -- Commerce.
Notes: Includes bibliographical references and index.
Table of contents: title: TV advertising directed at children / Marvin E. Goldberg; title: Ontario Rusty Ford Owners' Association v. Ford Motor Company of Canada / Michael R. Pearce and Alan R. Greer; title: Advertising and women / Louise A. Heslop and Alice E. Courtney; title: The life cycle of consumer protection in British Columbia / Robert G. Wyckham; title: The Westinghouse Canada appliance takeover / Stanley J. Shapiro, Louise A. Heslop, and Richard Yates; title: The Ontario grocery chains / Daniel Aronchik and Stanley J. Shapiro; title: The Hudson's Bay-Simpson's-Sears merger / Carl A. Lawrence; title: Issued in Canadian competition legislation / J.A. Barnhill; title: The statutory grain freight rate / Sheila A. Brown; title: The Controversy over electronic point-of-sale systems / Mel S. Moyer; title: Taxation of advertising / James G. Barnes and Chris R. Vaughan; title: Energy and the economy / Catherine Hunt and John Neate.