Strategic marketing problems
Subtitle: cases and comments
By: Roger A. Kerin, Robert A. Peterson.
Contributors: Peterson, Robert A. 1944-
Edition: 4th ed.
Publisher: Allyn and Bacon
Published: 1987
Place of publication: Boston
Language: eng
Number of pages: 735
Subjects: Marketing -- Decision making -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographies.