An overview of market segmentation
Subtitle: behavioral concepts and research approaches
By: by William L. Wilkie and Joel B. Cohen
Contributors: Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 77-105; Report (Marketing Science Institute) -- no. 77-105.
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Market segmentation; Marketing research
Notes: "Marketing Science Institute working paper. Preliminary research report"--Cover.

"June 1977."

Bibliographical notes: p. 30-32.