adoption of industrial products
Subtitle: an exploration of the influence of "management attitudes" on acceptance of two industrial innovations
By: by Michael J. Baker
Series: Working paper, P-64
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 61
Subjects: New products; Technological innovations; Diffusion of innovations
Notes: "Preliminary research report."

Includes bibliographical references