Is military advertising effective?
Subtitle: an estimation methodology and applications to  recruiting in the 1980s and 1990s
By: James N. Dertouzos, Steven Garber
Contributors: Garber, Steven, 1950-
Series: MR (Rand Corporation) -- MR-1591
Publisher: Rand
Published: 2003
Place of publication: Santa Monica, Calif
Language: eng
Number of pages: 96
Subjects: Advertising -- United States -- Evaluation; United States -- Armed Forces -- Recruiting, enlistment, etc
Notes: "MR1591-OSD"--P.4 of cover

Includes bibliographical references