Target selection and optimal mail strategy in direct marketing
By: door Jedid-Jah Jan Jonker
Contributors: Erasmus Universiteit Rotterdam
Series: Tinbergen Institute research series -- 286
Publisher: Thela Thesis
Published: 2002
Place of publication: Amsterdam]
Language: eng
Number of pages: 137
Other titles: Target selectie en optimale mailing strategieën in direct marketing.
Notes: Thesis (doctoral)--Erasmus Universiteit Rotterdam, 2002.