Readings in market segmentation
By: Donald W. Scotton and Ronald L. Zallocco.
Contributors: Scotton, Donald Werner.; Zallocco, Ronald L.
Publisher: University Microfilms International
Published: 1994
Place of publication: Ann Arbor, MI
Language: eng
Number of pages: 198
Subjects: Market segmentation -- Addresses, essays, lectures.
Notes: Authorized facsimile made from the master copy of the original book.

Facsim. of: 1st ed. Chicago: American Marketing Association, 1980.

Bibliography, p.197-198.