460 secrets of advertising experts
Subtitle: key ideas on:  copy, creative thinking, layout, media, marketing, merchandising, outdoor packaging, production, retailing, research, and sales promotion; plus a profile of successful work-habits.
Publisher: T. Nelson
Published: 1961
Place of publication: Edinburgh, New York
Language: eng
Number of pages: 288
Subjects: Advertising.; Advertising layout and typography.
Notes: Includes bibliography.