Marketing planning for services
By: Malcolm McDonald and Adrian Payne.
Contributors: Payne, Adrian.
Series: The marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1996
Place of publication: Oxford, OX; Boston
Language: eng
Number of pages: 364
Subjects: Service industries -- Marketing.; Service industries -- Planning.
Notes: Includes index.