Management und Marketing von Rundfunkanstalten
By: Peter Eichhorn und Hans Raffée.
Contributors: Eichhorn, Peter, 1939-; Raffée, Hans.
Edition: 1. Aufl.
Series: Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft ;; Bd. 119
Publisher: Nomos
Published: 1990
Place of publication: Baden-Baden
Language: ger
Number of pages: 85
Subjects: Broadcasting -- Germany -- Marketing -- Congresses.; Broadcasting policy -- Germany -- Congresses.
Notes: Includes bibliographical references (p. 81) and indexes.
Summary in English and German.