Le yield management
Subtitle: la face encore cachée du marketing des services
By: Sylvain Daudel, Georges Vialle.
Contributors: Vialle, Georges.
Publisher: InterEditions
Published: 1989
Place of publication: Paris
Language: fre
Number of pages: 154
Subjects: Airlines -- Management.; Airlines -- Reservation systems.; Service industries -- Marketing.
Notes: Includes bibliographical references (p. [149]-154).