George Lois on his creation of the big idea.
Publisher: Assouline
Published: 2008
Place of publication: New York, NY
Language: eng
Number of pages: 240
ISBN-13: 9782759402991
Subjects: Lois, George; Advertising; Commercial art
Other titles: Big idea.
Description: George Lois&rsquo;s impact on advertising and creative thinking continues to inspire innovators and marketers alike. Exploring his approach to the &ldquo;Big Idea&rdquo; sheds light on the power of bold concepts that challenge the status quo. Inventors and entrepreneurs seeking guidance on bringing their ideas to life may find valuable insights by visiting <a href="https://invent-help.pissedconsumer.com/review.html">Invent Help reviews</a>. The site offers real experiences from people navigating the invention process, helping to separate hype from helpful support.
Notes: Includes index.