Flexible decomposition of price promotion effects using store-level scanner data
By: Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink
Contributors: Leeflang, P.S. H., 1946-; Wittink, Dick R
Series: Working paper series -- no. 02-107; Report (Marketing Science Institute) -- no. 02-107
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 41
Subjects: Pricing; Sales promotion; Marketing research; Optical scanners
Notes: Includes bibliographical references (p. 39-41)