Advertising
Subtitle: a practical presentation of the principles underlying the planning of successful advertising campaigns and the preparation of advertising copy
By: by Harry Tipper and George Burton Hotchkiss
Contributors: Hotchkiss, George Burton, 1884-1953; Alexander Hamilton Institute (U.S.)
Series: Modern business -- v. 4
Publisher: Alexander Hamilton Institute
Published: 1916
Place of publication: New York
Language: eng
Number of pages: 464
Subjects: Advertising campaigns; Advertising copy; Advertising