Marketing y prevision de ventas
By: por Frederik Keay ; traducido por Luis Munoz Tabar ; adaptada por Jesus M. Landa.
Series: Enciclopedia de marketing -- 7
Publisher: Ibe rico Europea de Ediciones
Published: 1972
Place of publication: Bilbao
Language: spa
Notes: Translation of English edition entitled 'Marketing and Sales Forecasting': Pergamon Press.