Copywriting for the electronic media
Subtitle: a practical guide
By: Milan D. Meeske.
Edition: 6th ed.
Publisher: Thomson Learning
Published: 2009
Place of publication: Boston, MA, USA
Language: eng
Number of pages: 312
ISBN-13: 9780495411178
Subjects: Advertising copy.; Broadcast advertising.
Notes: Includes bibliographical references (p. 303-304) and index.