Key Concepts in Marketing (Palgrave Key Concepts)
Publisher: Palgrave Macmillan
Published: August 21, 2004
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9781403915276
Subjects: Management & management techniques; Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - General; Management - General; Reference - General; Business & Economics / Management; Study guides, home study & revision notes; Dictionaries