Consumers (McGraw-Hill Series in Marketing)
Edition: I.S.ed edition
Publisher: McGraw-Hill Publishing Co.
Published: July 2001
Format: Paperback
Number of pages: 761
ISBN-13: 9780071122948
Subjects: Consumer issues; Sales & marketing
First sentence: Denver, Colorado Peggy checks her e-mail one last time and tucks a report into the front of her briefcase, hoping she can find time to read it before tomorrow's 9:00 A.M. sales briefing.