Financial dimensions of marketing
Subtitle: a source book
By: compiled by Richard M. S. Wilson. Vol.2.
Contributors: Wilson, R. M. S. 1946-; Institute of Cost and Management Accountants.
Series: Macmillan/I.C.M.A. series
Publisher: Macmillan in associat[i]on with the Institute of Cost and Management Accountants
Published: 1981
Place of publication: London
Language: eng
Number of pages: 543
Subjects: Marketing -- Decision making.; Marketing -- Finance.
Notes: Includes indexes to Vols.1 and 2.

Bibliography p455-519.