Everything I know about business I learned from the Grateful Dead
Subtitle: the ten most innovative lessons from a long, strange trip
By: Barry Barnes
Edition: 1st ed.
Publisher: Business Plus
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9780446583794
Subjects: Social media; Strategic planning; Economic aspects; Grateful Dead (Musical group); Success in business
Table of contents: title: Lesson 1. Master strategic improvisation : how the Dead learned to plan and act at the same time; title: Lesson 2. Live your values : how the Dead did well by doing good; title: Lesson 3. Be kind to your customers : how the Dead offered superior value; title: Lesson 4. Share your content : how the Dead exploited the power of 'free'; title: Lesson 5. Create a business tribe : how the Dead collaborated with the Deadheads; title: Lesson 6. Insource : how the Dead learned do-it-yourself business; title: Lesson 7. Innovate constantly : how the Dead stayed on the cutting edge; title: Lesson 8. Transform through leadership : how Jerry Garcia inspired greatness in the Dead; title: Lesson 9. Share the power : how the Dead encouraged employees to lead; title: Lesson 10. Exploit the experience economy : how the Dead kept it real.