Consumer behaviour
Subtitle: a European perspective
By: Gerrit Antonides and W. Fred van Raaij.
Contributors: Raaij, W. Fred van.
Publisher: John Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 619
Subjects: Consumer behavior -- Europe.; Consumption (Economics) -- Europe.; Marketing research -- Europe.
Notes: Includes bibliographical references and indexes.