Planned innovation
Subtitle: a dynamic approach for selecting, evaluating, and guiding successful development of new products
By: by Frank R. Bacon Jr. and Thomas W. Butler Jr.
Contributors: Butler, Thomas W
Publisher: Industrial Development Division, University of Michigan, Institute of Science and Technology
Published: 1973
Place of publication: [Ann Arbor]
Language: eng
Number of pages: 73
Subjects: New products -- Management.; Production planning.; Product management.; Marketing research.
Notes: Includes bibliographical references (p. 63-64).