How to Win Customers in the Digital World
Subtitle: Total Action or Fatal Inaction
Contributors: M. Hoogeweegen (Contributor); N.F. Cameron (Contributor); T. Weesing (Contributor)
Edition: 1 edition
Publisher: Springer; Springer-Verlag
Published: January 14, 2000
Language: eng
Format: Hardcover
Number of pages: 244
ISBN-13: 9783540665755
Subjects: Business strategy; Industrial applications of scientific research & technological innovation; Management Information Systems; Computers; Customer Service; Sales & Selling - Management; Business / Economics / Finance; Internet marketing; Business/Economics; Entrepreneurship; Marketing - Multilevel; Business & Economics / Management; Business & Economics : Entrepreneurship; Business & Economics : Marketing - Multilevel; Customer relations
First sentence: Today's new digital business technologies enable organisations to achieve near complete communications and instant access to information.