The Rx Factor
Subtitle: Strategic Creativity in Pharmaceutical Marketing (Response Books)
Publisher: Sage Publications Pvt. Ltd
Published: May 29, 2002
Language: eng
Format: Hardcover
Number of pages: 1000
ISBN-13: 9780803993785
Subjects: Pharmacology; Service industries; Pharmacy; Marketing - General; Marketing; Pharmaceutical Industries (Economic Aspects); Business & Economics; Medical / Nursing; Pharmaceutical policy; Business/Economics; Pharmaceutical industry; Business & Economics / Marketing / General; Drugs; Industries - General; India