The event marketing handbook
Subtitle: beyond logistics and planning
By: Allison Saget.
Publisher: Dearborn Trade Pub., a Kaplan Professional Company; Dearborn Trade Pub.
Published: 2006
Place of publication: Chicago, Ill
Language: eng
Number of pages: 300
ISBN-13: 9781419515064
Subjects: Special events -- Marketing.
Notes: Includes index.
Table of contents: title: Event BLT; title: Discovery; title: Target audience; title: Sponsor, exhibit, attend or host an event; title: Positioning and messaging; title: Creative materials, promotional items & giveaways; title: Sales collateral; title: Leads; title: Event measurement; title: Thought leadership; title: Strategic philanthropy; title: Meeting technology; title: Putting it all together; title: The event plan with logistics ya need to know; title: Resources.