ARF guidelines for audience research on business publications
By: Business Advertising Research Council.
Contributors: Advertising Research Foundation.; Business Advertising Research Council (New York, N.Y.)
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 27
Subjects: Marketing research -- Handbooks, manuals, etc.; Publishers and publishing -- Handbooks, manuals, etc.; Advertising -- Handbooks, manuals, etc.