Social Media And Business Intelligence
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740303094
Table of contents: title: Content; title: Opening Words; title: Why Social Media and Business Intelligence?; title: Maturity; title: Cost & variety; title: User Friendly; title: Integration; title: The Time is Now; title: Preface: Social Media and Business Intelligence; title: 1. Introduction; title: 2. What is ‘Out’ in Social Media and what is ‘In’; title: 3. The 5 Pillars Of Social Media and Business Intelligence; title: 3.1. Top CRM Vendors 2012 (via CIO Magazine):; title: 3.2. Biggest Companies in Marketing Management and Automation:; title: 3.3. Top Business Intelligence Products:; title: 4. The 7 Key Reasons You Need Social Media And Enterprise Marketing; title: 5. 8 Key Social Media Metrics and Their Actionable Responses; title: 6. The Nine Step Enterprise And Social Media Marketing Work Flow; title: 7. Linking Enterprise Marketing To Internal Business Processes; title: 8. 7 Social Media Metrics That Drive Industry Development; title: 9. Test The Social Media/Enterprise Marketing Waters For Free; title: 10. Available Solutions and 17 Essential Questions to ask a potential vendor; title: 11. Index – 5 Pillars, Top 5 White Papers on SMBI; title: 12. About the author