How different kinds of communication and the mass media affect tourism
By: by Said A. Aly and Mahmoud Z. Goher
Contributors: Goher, Mahmoud Z.
Publisher: Naval Postgraduate School
Published: 1984
Place of publication: Monterey, California
Language: eng
Number of pages: 152
Subjects: Tourism; Influence; Mass media
Description: This thesis attempts to investigate the impact of the mass media and other kinds of communication in terms of making American tourists aware of Egypt as a desirable place to visit and helping them to decide to come to Egypt. The study concentrates on American tourists, since they constitute--and are likely to be--the largest nationality group visiting Egypt. Five hundred and forty-three American tourists from those who visited Egypt during 1981 and the winter of 1982 have been studied for a cross-section of these groups during this time period. A case study and sample survey appeared the suitable methodologies to be used. It is a pilot study in that no previous research has been undertaken dealing with mass communication and the increase of tourism in Egypt. Additional keywords: Diffusion, Theories, Television, Questionnaires, and Tables(Data)
Notes: Thesis advisor(s): Kamil T. Said.

Thesis (M.S. in Management)--Naval Postgraduate School, December 1984.

Includes bibliographical references (p. 149-151).

Approved for public release; distribution unlimited.

Egyptian Armed Forces author.

Record upgraded 01/26/06.  PA