The Advertising age encyclopedia of advertising
By: editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
Contributors: McDonough, John.; Egolf, Karen.; Museum of Broadcast Communications.
Publisher: Fitzroy Dearborn
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 1873
Subjects: Advertising -- Encyclopedias
Genres: Encyclopedias.
Other titles: Encyclopedia of advertising; Advertising age.
Description: "The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
Notes: Includes bibliographical references and index.