Brilliant marketing
Subtitle: what the best marketers know, do and say
By: Richard Hall
Edition: 2nd ed.
Publisher: Pearson Prentice Hall
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780273768180
Subjects: Marketing; Success in business; Success; Psychological aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Putting marketing into context; title: Marketing brilliance starts with a sense of smell; title: Have you got what makes a marketing star?; title: The marketing battleground / past, present and future; title: All about brands; title: All about customers, consumers and how they behave; title: Ladies and gentlemen choose your weapons and start marketing; title: Madmen and the art of persuasion; title: PR / champagne, tequila and spin; title: The "new age" of digital marketing; title: Social networking / is this the future of marketing?; title: Sponsorship / getting your name up in lights; title: Designing a product into a brand star; title: Direct marketing / a world of data and innovation; title: Customer relations marketing / it's people who make a difference; title: Marketing the noisy, sensual and surreptitious way; title: Selling / turning marketing into action; title: Creating an integrated marketing plan; title: How to create and execute a great marketing plan; title: Achieving momentum / the art of marketing; title: Key steps in creating a plan / the science of marketing; title: The ten brilliant ways of managing people and your campaigns; title: The real world, strategy and creativity; title: That dreaded budget cut; title: The creative accelerator; title: Market research in this real world; title: Marketing in small businesses or doing it for yourself; title: Watching people is what great marketing needs; title: Small-business marketing checklist; title: A summry of the marketing rules; title: The marketing commandments.