Show sold separately
Subtitle: promos, spoilers, and other media paratexts
By: Jonathan Gray.
Publisher: New York University Press
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780814731949; 9780814731956
Subjects: Advertising -- Television programs -- Social aspects; Advertising -- Motion pictures -- Social aspects; Television programs -- Marketing -- Social aspects; Motion pictures -- Marketing -- Social aspects; Paratext; Intertextuality; Mass media and culture
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: film, television, and off-screen studies; title: From spoilers to spinoffs: a theory of paratexts; title: Coming soon! Hype, intros, and textual beginnings; title: Bonus materials: digital auras and authors; title: Under a long shadow: sequels, prequels, pre-texts, and intertexts; title: Spoiled and mashed up: viewer-created paratexts; title: In the world, just off screen: toys and games; title: Conclusion: "In the DNA": creating across paratexts.