The Edsel
Subtitle: a case study in the economics of discretionary behavior and objectives of a firm
Contributors: Naval Postgraduate School (U.S.)
Publisher: Naval Postgraduate School
Published: 1965
Place of publication: Monterey, California
Language: eng
Subjects: Management
Notes: ADA475362.

Research paper (M.S. in Management)--U.S. Naval Postgraduate School, 1965.

Bibliography: p. 103-105.

Approved for public release, distribution unlimited.