Divide and prosper
Subtitle: effects of partitioned prices on consumers' price recall and demand
By: Vicki G. Morwitz, Eric A. Greenleaf and Eric J. Johnson.
Contributors: Greenleaf, Eric A.; Johnson, Eric J.; Marketing Science Institute.
Series: Working paper -- no.98-116
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng