Quantitative techniques in marketing analysis: text and readings
By: [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy.
Series: Irwin series in quantitative analysis for business
Publisher: R. D. Irwin
Published: 1962
Place of publication: Homewood, Ill
Language: eng
Number of pages: 556
Subjects: Marketing research.
Notes: Includes bibliography.