National readership survey, 1978.
Contributors: Indian Market Research Bureau.; Operations Research Group (India)
Publisher: Indian Market Research Bureau [and] Operations Research Group
Published: 1979
Place of publication: [Baroda]
Language: eng
Subjects: Mass media -- India -- Audiences -- Statistics.; Readership surveys -- India -- Statistics.
Notes: Chiefly tables.
Table of contents: title: [1] Haryana & Punjab, Himachal Pr. and Jammu & Kashmir, Rajasthan, Uttar Pradesh, Delhi City; title: [2] Assam, Meghalaya, etc., Bihar, Orissa, West Bengal, Calcutta City; title: [3] Gujarat, Madhya Pradesh, Maharashtra & Goa, Bombay City; title: [4] Andhra Pradesh, Karnataka, Kerala, Tamil Nadu & Pondicherry, Madras City; title: [5] All India; title: [6] Management summary.