CIM Coursebook 02/03 Integrated Marketing Communications, First Edition (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: July 15, 2002
Language: eng
Format: Paperback
Number of pages: 184
ISBN-13: 9780750657082
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: The promotions mix is the use of any or all of the above-described elements in a unified and cohesive manner designed to achieve specifically defined and measurable promotions objectives.