Sales forecasting management
Subtitle: a demand management approach
By: John T. Mentzer, Mark A. Moon
Contributors: Moon, Mark A., 1955-
Edition: 2nd ed
Publisher: Sage Publications
Published: 2005
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 347
Subjects: Sales forecasting -- Management; Marketing research -- Management
Notes: Includes bibliographical references (p. 331-335) and index
Table of contents: title: Managing the sales forcasting process; title: Sales forecasting performance measurement; title: Time series forecasting techniques; title: Regression analysis; title: Qualitative sales forecasting; title: Sales forecasting systems; title: Benchmark studies: the surveys; title: Benchmark studies: world-class forecasting; title: Benchmark studies: conducting a forecasting audit; title: Managing the sales forecasting function