Market-driven strategies in health care
By: Dean C. Coddington, Keith D. Moore ; foreword by Robert H. Waterman, Jr.
Contributors: Moore, Keith D.
Edition: 1st ed.
Series: A Joint publication in the Jossey-Bass health series and the Jossey-Bass management series; Jossey-Bass health series.; Jossey-Bass management series.
Publisher: Jossey-Bass
Published: 1987
Place of publication: San Francisco
Language: eng
Number of pages: 337
Subjects: Hospitals -- Marketing.; Strategic planning.; Delivery of Health Care -- economics -- United States.; Marketing of Health Services -- trends -- United States.
Notes: Bibliography: p. 313-327.
Includes index.