Experiments on mass communication
Subtitle: by Carl I. Hovland, Arthur A. Lumsdaine [and] Fred D. Sheffield.
Contributors: Sheffield, Fred A., jt. author; Lumsdaine, Arthur A., jt. author
Series: Studies in social psychology in World War II, v. 3
Publisher: Princeton University Press
Published: 1949
Place of publication: Princeton, N.J
Language: eng
Number of pages: 345
Subjects: Communication; Psychology, Applied; Persuasion (Rhetoric)