Health care marketing management
Subtitle: a case approach
By: Philip D. Cooper, Larry M. Robinson.
Contributors: Robinson, Larry M.
Publisher: Aspen Systems Corp.
Published: 1982
Place of publication: Rockville, Md
Language: eng
Number of pages: 361
Subjects: Medical care -- Marketing -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.