Oxytobrands
Subtitle: Human brands for an emotional market
Publisher: Oxitobrands
Published: 2013
Place of publication: Lima, Perú
Language: eng
Format: Ebook
ISBN-13: 9788493970116
Table of contents: title: FOREWORD; title: PROLOGUE; title: INTRODUCTION. OXYTO WHAT?; title: CHAPTER 1. IN SEARCH OF THE EXPERIENCE; title: CHAPTER 2. THE CHEMISTRY OF RELATIONSHIPS; title: CHAPTER 3. IN THE BEGINNING, THE BRAND; title: CHAPTER 4. ADDING THE PARTS; title: CHAPTER 5. COMMUNICATING AND LIVING THE BRAND; title: CHAPTER 6. WHAT IT IS NOT, TO DETERMINE WHAT IT IS; title: CHAPTER 7. EMOTIONAL BRANDING FOR HUMAN BRANDS; title: CHAPTER 8. MANAGING INTANGIBLES AND BRANDING; title: CHAPTER 9. ITS OWN NAME; title: CHAPTER 10. HUMAN BRANDS FOR AN EMOTIONAL MARKET? OXYTOBRANDS!; title: CHAPTER 11. OXYTOBRANDS TERRITORY AND PLATFORM; title: CHAPTER 12. TOWARDS A HEALTHY ECOSYSTEM; title: CHAPTER 13. ALL WE NEED IS LOVE (AND ABOVE ALL, TRUST); title: BIBLIOGRAPHY