A New Brand World
Subtitle: Eight Principles for Achieving Brand Leadership in the 21st Century
Edition: 1st edition
Publisher: Viking Adult
Published: February 28, 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780670030767
Subjects: Product design; Sales & marketing; 21st century; Leadership; Business & Economics; Business / Economics / Finance; Business/Economics; New products; Management; Advertising & Promotion; Marketing - General; Business & Economics / General; Brand name products
First sentence: You've probably noticed in the past couple of years that once-arcane phrases like "brand dilution," "brand synergy," "brand equity," and "brand recognition" have begun tripping lightly off just about every tongue in the business punditocracy.