The attention merchants
Subtitle: the epic scramble to get inside our heads
By: Tim Wu
Publisher: Knopf
Published: 2016
Language: eng
Number of pages: 403
ISBN-13: 9780385352017
Copyright date: 2016
Subjects: SOCIAL SCIENCE / Popular Culture; Consumer behavior; Advertising; BUSINESS & ECONOMICS / Industries / Media & Communications Industries; HISTORY / Social History; Marketing; History
Description: "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Notes: Includes bibliographical references (pages 347-385)  and index.
Table of contents: title: Introduction: Here's the Deal; title: Part I: Masters of Blazing Modernities; title: The First Attention Merchants; title: The Alchemist; title: For King and  Country; title: Demand Engineering, Scientific Advertising, and What Women Want; title: A Long Lucky Run; title: Not with a Bang but with a Whimper; title: Part II: The Conquest of Time and Space; title: The Invention of Prime Time; title: The Prince; title: Total Attention Control, or The Madness of Crowds; title: Peak Attention, American Style; title: Prelude to an Attentional Revolt; title: The Great Refusal; title: Coda to an Attentional Revolution; title: Part III: The Third Screen; title: Email and the Power of the Check-in; title: Invaders; title: AOL Pulls 'Em In; title: Part IV: The Importance of Being Famous; title: Establishment of the Celebrity-Industrial Complex; title: The Oprah Model; title: The Panopticon; title: Part V: Won't Be Fooled Again; title: The Kingdom of Content: This Is How You Do It; title: Here Comes Everyone; title: The Rise of Clickbait; title: The Place to Be; title: The Importance of Being Microfamous; title: The Fourth Screen and the Mirror of Narcissus; title: The Web Hits Bottom; title: A Retreat and a Revolt; title: Who's Boss Here?; title: Epilogue: The Temenos.