Testimonial advertising in the American marketplace
Subtitle: emulation, identity, community
By: edited by Marlis Schweitzer and Marina Moskowitz
Edition: 1st ed.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 240
ISBN-13: 9780230615601
Notes: Includes bibliographical references and index.
Table of contents: title: Testimonials in silk : Juba  and the legitimization of American blackface minstrelsy in Britain; title: The testifying subject : reliability in marketing, science, and law at the end of the age of Barnum; title: "After a season of war" : sharing horticultural success in the reconstruction-era landscape; title: "The ten year club" : artificial limbs and testimonials at the turn of the twentieth century; title: "The mad search for beauty" : actresses, cosmetics, and the middle-class market; title: "I am Kay and I prefer modern" : bridal testimonials and the rise of consumer rites, 1920s-1950s; title: "Dear friend" : Charles Atlas, American masculinity, and the bodybuilding testimonial, 1894-1944; title: "For us, by us" : hip-hop fashion,, commodity blackness and the culture of emulation.