The direct service challenge
Subtitle: riding the new wave in retail financial services delivery
By: project coordinator and author: Rosemary Steen ; co-author Karen Young.
Contributors: Steen, Rosemary.; Young, Karen.; Lafferty Publications.
Publisher: Lafferty Publications
Published: 1993
Place of publication: Dublin
Language: eng
Number of pages: 210
Subjects: Banks and banking -- Forecasting.; Financial services industry -- Forecasting.; Direct marketing -- Case studies.; Banks and banking -- Customer services -- Case studies.; Financial services industry -- Customer services -- Case studies.
Notes: Bibliog.