Who is afraid of fear appeals?
Subtitle: persuasion and emotion in print advertising
By: Manuela Neurauter.
Series: Innsbrucker Beiträge zur Kulturwissenschaft -- 123
Publisher: Institut für Sprachen und Literaturen der Universität Innsbruck
Published: 2005
Place of publication: Innsbruck
Language: eng
Number of pages: 175
Subjects: Advertising -- Psychological aspects.; Persuasion (Psychology); Fear.
Notes: Includes bibliographical references (p. [169]-175).