Consumer behaviour
Subtitle: buying, having, and being
By: Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato
Contributors: Polegato, Rosemary; Zaichkowsky, Judith Lynne
Edition: 5th Canadian ed.
Publisher: Pearson Canada
Published: 2011
Place of publication: Toronto
Language: eng
Number of pages: 591
ISBN-13: 9780137018284; 9780132134514
Subjects: Consumer behavior; Textbooks; Consommateurs; Manuels d'enseignement supérieur; Comportement
Notes: Accompanied by student access code card in envelope.

Includes bibliographical references and indexes.