Computergestütztes Marketing
By: Wolfgang Gaul, Martin Both.
Contributors: Both, Martin, 1957-
Publisher: Springer-Verlag
Published: 1990
Place of publication: Berlin; New York
Language: ger
Number of pages: 392
Subjects: Marketing -- Decision making -- Data processing.
Notes: Includes bibliographical references (p. [367]-386).
Based on lecture courses held at the Universität Karlsruhe.
Includes index.