The agility advantage
Subtitle: how to identify and act on opportunities in a fast-changing world
By: Amanda Setili
Edition: First edition.
Publisher: Jossey-Bass
Published: 2014
Place of publication: San Francisco
Language: eng
Number of pages: 241
ISBN-13: 9781118836385
Subjects: Strategic planning; Diffusion of innovations; Organizational change; BUSINESS & ECONOMICS / General
Description: "An organization's competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices, and Amanda Setili shows how these companies and others spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage will show you how to:  See through your customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value  Exploit market trends and focus on the right markets  Anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk  Leverage the power of purpose, employee autonomy, and continuous adaptation  Mix logic with imagination, flexibility, and resolve to grow your business in a profitable and sustainable way  Only those business who have mastered true agility will be able to act quickly enough to capture the opportunities of tomorrow. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading for any company to adapt and thrive in today's fast-changing world"--

"This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--
Notes: Includes bibliographical references and index.