Inside campaigns
Subtitle: elections through the eyes of political professionals
By: William J. Feltus, Kenneth M. Goldstein, Matthew Dallek
Contributors: Goldstein, Kenneth M., 1965- author; Dallek, Matthew, 1969- author
Edition: Second edition.
Publisher: CQ Press, an imprint of SAGE Publications, Inc.
Published: 2019
Language: eng
Number of pages: 347
ISBN-13: 9781544316741
Subjects: Campaign management
Notes: Includes bibliographical references and index.
Table of contents: title: Losing and winning : The craft and science of political campaigns; title: Political math : how campaigns matter; title: Political historian and data scientist : Charting a path to victory through information and analysis; title: Entrepreneur and chief financial officer : Launching and sustaining the campaign; title: Team builder : Embracing the personal side of politics; title: Ideologist and policy wonk : Standing for something; title: Marketing maven : Reaching the campaign's target audiences; title: Producer and stage manager : Creating and presenting the campaign's messages; title: Spinmeister : Navigating the news landscape; title: Field general : Waging the war on the ground; title: Strategy enforcer : Keeping a day-to-day focus on the long-term path to victory; title: Candidate caretaker and confidant : Handling details and building trust.