Marketing information products and services
Subtitle: a primer for librarians and information professionals
By: editors, Abhinandan K. Jain ... [et al.].
Contributors: Jain, Abhinandan K.; International Development Research Centre (Canada)
Publisher: Tata McGraw-Hill Pub. Co.
Published: 1999
Place of publication: New Delhi; New York
Language: eng
Number of pages: 462
Subjects: Libraries -- Public relations -- India.; Information services -- India -- Marketing.; Information services -- Public relations -- India.; Marketing research.
Description: Contributed articles presented at a workshop held in 1994.
Notes: Includes bibliographical references.
"International Development Research Centre."