Strategic Marketing Management
Subtitle: A Means-End Approach
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 26, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071372220
Subjects: Business strategy; Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Sales & Selling - Management; Business & Economics / Marketing / General; Management - General; Management; Marketing
First sentence: At its core, strategic marketing is a process driven by two fundamental decisions involving targeting and positioning.