Co-Opetition
By: [Barry J. Nalebuff and Adam M. Brandenburger].
Contributors: Brandenburger, Adam.
Publisher: Profile Books
Published: 1996
Place of publication: London
Language: eng
Number of pages: 287
Description: A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary.  Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
Notes: Postgraduate Professional & Scholarly.