Marketing communications in Ireland
By: edited by Tony Meenaghan and Paul O'Sullivan.
Contributors: Meenaghan, Tony, 1949-; O'Sullivan, Paul.; University College Dublin. Graduate School of Business.
Series: Irish studies in management
Publisher: Oak Tree Press in asociation with Graduate School of Business, University College Dublin
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 631
Subjects: Communication in marketing -- Ireland.; Advertising -- Ireland.
Notes: Includes bibliographical references.