Management der Marketing-Kommunikation
Edition: 3., aktualisierte u. erw. Aufl. edition
Publisher: Springer
Published: April 21, 2005
Language: ger
Format: Paperback
Number of pages: 699
ISBN-13: 9783540235026
Subjects: Economics, Finance, Business and Industry; Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Marketing / General; Kommunikation; Kommunikationspolitik; Marketing; Marketingkommunikation; Marktkommunikation