Advertising theory and practice
By: [by] C. H. Sandage [and] Vernon Fryburger.
Contributors: Fryburger, Vernon Ray, 1918- joint author.
Edition: 8th ed.
Publisher: R. D. Irwin
Published: 1971
Place of publication: Homewood, Ill
Language: eng
Number of pages: 704
Subjects: Advertising.
Notes: Includes bibliographical references.