Transformation of television sport
Subtitle: new methods, new rules
By: Mike Milne
Series: Palgrave global media policy and business
Publisher: Palgrave Macmillan
Published: 2016
Place of publication: Houndmills, Basingstoke, Hampshire; New York, NY
Language: eng
ISBN-13: 9781137559104
Subjects: TECHNOLOGY & ENGINEERING / Television & Video; SPORTS & RECREATION / Soccer; SOCIAL SCIENCE / Media Studies; Television and sports; SPORTS & RECREATION / Football
Description: "The Transformation of Television Sport: New Methods, New Rules  examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like.The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters"--
Notes: Includes index.
Table of contents: title: Machine generated contents note:; title: Foreword; Petros Iosifidis1. Introduction2. History3. Technology4. Sports broadcasting rights5. Regulation6. Broadcasters and media providers7. Independent sports television production8. Conclusion.