The Strategy and Tactics of Pricing
Subtitle: A Guide to Growing More Profitably (4th Edition) (Pie)
Edition: 4 edition
Publisher: Prentice Hall
Published: November 23, 2005
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780131856776
Subjects: Sales & marketing; Sales & Selling - Management; Economics - Microeconomics; Marketing; Price Theory; Business & Economics; Business / Economics / Finance; Pricing; Business/Economics; Business & Economics / Marketing / General; Decision Making & Problem Solving; Marketing - General; Decision making
First sentence: Few managers, even those specializing in marketing, think strategically about pricing.