Consumer behavior
Subtitle: concepts and applications
By: David L. Loudon, Albert J. Della Bitta.
Contributors: Della Bitta, Albert J., joint author.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 545
Subjects: Consumer behavior.; Consumer behavior -- Case studies.
Notes: Includes bibliographical references and index.