Achieving optimal enrollments and tuition revenues
Subtitle: [a guide to modern methods of market research, student recruitment, and institutional pricing]
By: William Ihlanfeldt.
Edition: 1st ed.
Publisher: Jossey-Bass Publishers
Published: 1980
Place of publication: San Francisco, CA
Language: eng
Number of pages: 267
Subjects: Universities and colleges -- United States -- Admission; College costs -- United States; Marketing research
Notes: Bibliography: p. 251-257.
Includes index.