Market share rewards to pioneering brands
Subtitle: an empirical analysis and strategic implications
By: Glen L. Urban, Theresa Carter, Zofia Mucha.
Contributors: Carter, Theresa; Mucha, Zofia.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- no. 1454-83; Working paper (Sloan School of Management) -- 1453-83.
Publisher: Massachusetts Institute of Technology
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: New products.; Marketing -- Statistical methods.