Semiotics and Visual Communication III
Subtitle: Cultures of Branding
By: edited by Evripides Zantides
Contributors: Zantides, Evripides, editor
Publisher: Cambridge Scholars Publisher
Published: 2019
Place of publication: Newcastle upon Tyne
Language: eng
Number of pages: 673
ISBN-13: 9781527543324; 9781527539730
Subjects: Semiotics; Congresses; Visual communication; Philosophy; Semiotics and art; Branding (Marketing); Communication visuelle; Congrès; Philosophie; Sémiotique et art; Stratégie de marque
Description: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, ""The Semiotics of Branding"", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights,