The Seven Keys to Managing Strategic Accounts
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 11, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071417525
Subjects: Management & management techniques; Sales & marketing; Marketing; Sales Management; Business & Economics; Business / Economics / Finance; Business/Economics; Accounting - Managerial; Advertising & Promotion; Sales & Selling - General; Business & Economics / Sales & Selling; Marketing - General; Key accounts; Selling; Strategic planning
First sentence: Let's begin by considering: 1. What is strategic account management?