Business-to-business advertising
Subtitle: a marketing management approach
By: Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.
Contributors: Hartley, Steven William.; Kennedy, Susan L.
Publisher: NTC Business Books
Published: 1991
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 286
Subjects: Advertising, Industrial.; Industrial marketing -- Management.
Notes: Includes bibliographical references and index.
"Published in association with the Business and Professional Advertising Association (B/PAA)."