Marketing channels
Subtitle: a relationship management approach
By: Lou E. Pelton, David Strutton, James R. Lumpkin.
Contributors: Strutton, David.; Lumpkin, James R.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1997
Place of publication: Chicago, Ill
Language: eng
Number of pages: 728
Subjects: Marketing channels; Relationship marketing
Notes: Includes bibliographical references and index.