Lessons from a Chief Marketing Officer
Edition: 1 edition
Publisher: McGraw-Hill
Published: March 13, 2003
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780071403177
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Advertising; Management; Marketing research
First sentence: Succeeding in marketing requires an unusually broad skill set.