Cross cultural considerations of marketing and consumer behavior
Subtitle: the case of marketing and the consumer in Turkey
By: by Robert E. Karp and Allan Gorlick.
Contributors: Gorlick, Allan, joint author.
Publisher: MSS Information Corp.
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 150
Subjects: Marketing -- Turkey.; Marketing -- Turkey -- Case studies.; Consumers -- Turkey.
Notes: Bibliography: p. 149-150.