Sixty Trends in Sixty Minutes
Publisher: Wiley
Published: August 15, 2002
Language: eng
Number of pages: 288
ISBN-13: 9780471225805
First sentence: I hope to make you think-and then to do something with that thinking to improve your business or maybe even your life.
Description: "Sixty Trends in Sixty Minutes shows marketers how to recognize and profit from nascent trends and also provides practical solutions for marketers in need of a quick fix. It offers proven strategies for exploiting current trends in everyday marketing situations, and present case studies of brand phenomena like Starbucks and Madonna that explore the creative ways in which forward-thinking individuals have successfully exploited trends that they understood well before anyone else. Hill dissects a rapidly changing world into useful parts with humor, foresight, and purpose, making this book an essential read not only for marketers but for consumers who want to understand the forces at work in the marketplace."--Jacket.