Digilogue
Subtitle: how to win the digital minds and analogue hearts of tomorrow's customer
By: Anders Sörman-Nilsson
Publisher: Wiley
Published: 2013
Place of publication: Milton, Qld
Language: eng
Number of pages: 223
ISBN-13: 9781118641385; 9781118647936
Subjects: Product management; Business planning; Success in business; Thought and thinking; Digital communications
Description: Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Notes: Includes bibliographical references and index.