Marketing services
Subtitle: competing through quality
By: Leonard L. Berry, A. Parasuraman.
Contributors: Parasuraman, A.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 212
Subjects: Customer services; Service industries -- Marketing
Notes: Includes bibliographical references (p. 191-203) and index.