Advertising media sourcebook and workbook
By: Arnold M. Barban, Donald W. Jugenheimer, Lee F. Young.
Contributors: Jugenheimer, Donald W., joint author.; Young, Lee F., joint author.
Series: Grid series in journalism & advertising
Publisher: Grid, inc.
Published: 1975
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 186
Subjects: Advertising media planning -- United States.
Notes: Includes bibliographies and index.