Split-second persuasion
Subtitle: the ancient art and new science of changing minds
By: Kevin Dutton.
Publisher: Houghton Mifflin Harcourt
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 296
ISBN-13: 9780151012794
Subjects: Persuasion (Psychology); Change (Psychology); Influence (Psychology)
Description: A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.
Notes: Includes bibliographical references and index.
Table of contents: title: The persuasion instinct; title: Fetal attraction; title: Mind theft auto; title: Persuasion grandmasters; title: Persuasion by numbers; title: Flipnosis; title: The psychopath : natural born persuader; title: Horizons of influence.