Commercial adoption of advances in the analysis of scanner data
By: Randolph E. Bucklin, Sunil Gupta
Contributors: Gupta, Sunil, 1958-
Series: Report -- no. 98-103; Report (Marketing Science Institute) -- no. 98-103
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Subjects: Marketing -- Data processing; Marketing -- Management -- Data processing; Optical scanners
Notes: "Working paper."

"March 1998."

Includes bibliographical references (p. 41-43)