An industry-college experiment in marketing research methods
Subtitle: "A study of unplanned purchases of toilet goods in drug store." A research project conducted by marketing research students at the New York University Graduate School of Business Administration in cooperation with the Toilet Goods Association
Series: Charles S. Welch memorial award essays
Publisher: Toilet Goods Association, Inc.
Published: 1959
Place of publication: New York
Language: eng
Number of pages: 39