Targeting for success
Subtitle: a guide to new techniques for measurement and analysis in database and direct response marketing
By: John Ozimek.
Series: McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill Book Co.
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 268
Subjects: Direct marketing.; Database marketing.; Marketing -- Management.
Notes: Includes bibliographical references (p. [262]-263) and index.