Crackle and fizz
Subtitle: essential communication and pitching skills for scientists
By: Caroline van den Brul, Creativity by Design, UK ; foreword by Professor Nancy Rothwell, FRS
Contributors: Rothwell, Nancy, author of foreword
Publisher: Imperial College Press
Published: 2014
Place of publication: London
Language: eng
Number of pages: 200
ISBN-13: 9781783262830; 9781783262847
Copyright date: 2014
Subjects: Communication in science; Science; Vocational guidance
Description: This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. --
Notes: Includes bibliographical references (pages 187-193) and index.
Table of contents: title: Your audience: the person or people whose full engagement you need; title: Change and affect: gives communication its meaning and impact; title: Lure: an enticement, usually with a bait, offering the promise of a reward; title: World: the contextual space in which your narrative will unfold; title: Character: You! - the Audience's guide, in search of a prize; title: Big hook: a puzzle which drives the narrative; title: Plot: the perilous journey to solve the puzzle and reach the prize; title: Structure: making the whole more than the sum of its parts; title: Make your pitch CRACKLE: how to persuade, to win support.