C.P.G. 101
Subtitle: strategies for getting your consumer product to market
By: David Towner
Publisher: Addicus Books
Published: 2011
Place of publication: Omaha, Neb
Language: eng
ISBN-13: 9781936374274
Subjects: Packaging; Branding (Marketing); New products
Notes: Includes index.
Table of contents: title: The basics of CPG; title: Brand, branding, brand strategy; title: Channel distribution strategy; title: Channel sales strategy.