Linkedin & blogs for lawyers
Subtitle: building high value relationships in a digital age
By: Adrian Dayton and Amy Knapp ; foreword by Richard Susskind
Contributors: Knapp, Amy
Edition: 2012 [ed.]
Publisher: West
Published: 2012
Place of publication: Eagan, MN
Language: eng
Number of pages: 130
ISBN-13: 9780314607010
Subjects: Blogs; LinkedIn (Electronic resource); Lawyers; Social networks
Other titles: Linkedin and blogs for lawyers; Building high value relationships in a digital age
Notes: Includes bibliographical references and index.
Table of contents: title: Why LinkedIn for lawyers; title: Business development case studies; title: Plan to succeed; title: Build your platform; title: Showcase your expertise; title: Advanced application strategies; title: Build your tribe; title: Express yourself; title: Listen and engage; title: Linkedin business development : introductions; title: Linkedin business development : connections, events, and posts; title: Linkedin business development : groups; title: Linkedin business development : strategic targeting; title: What is the focus of your blog?; title: Writing a blog proposal; title: How to start a blog (technically speaking); title: Personal law blog vs. the group law blog; title: A simple guide to writing blog posts; title: Promoting your blog; title: Understanding the story of your google analytics; title: Other metrics that show your blog is succeeding; title: Making the blog work for you; title: The ROI of blogging : will your blogging efforts be worth it?