Marketing
Subtitle: principles & perspectives
By: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Contributors: Ingram, Thomas N.; LaForge, Raymond W.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 631
Subjects: Marketing -- United States
Notes: Includes bibliographical references (p. [584]-601) and index.