Libey on recency, frequency, and monetary value
By: Donald R. Libey.
Series: The Libey New century library
Publisher: Libey Pub.; Distributed to the trade by National Book Network
Published: 1994
Place of publication: Washington, D.C; Lanham, MD
Language: eng
Number of pages: 105
Subjects: Direct marketing -- United States.; Consumer behavior -- United States.; Consumer satisfaction -- United States.
Other titles: On recency, frequency, and monetary value.