Marketing llf
By: William M. Pride, O.C. Ferrell
Contributors: Ferrell, O. C.
Edition: 2010 ed.
Publisher: Houghton Mifflin
Published: 2010
Place of publication: Boston, MA
Language: eng
Number of pages: 605
ISBN-13: 9780547167473; 9780547167466; 9780324834291
Subjects: Marketing
Notes: Includes bibliographical references and indexes.