Introduction to marketing
By: Marjorie J. Cooper, Charles Madden.
Contributors: Madden, Charles S.
Edition: 1st HarperPerennial ed.
Series: HarperCollins college outline
Publisher: HarperPerennial
Published: 1993
Place of publication: New York, NY
Language: eng
Number of pages: 250
Subjects: Marketing.
Notes: Includes bibliographical references and index.