Gonzo Marketing
Subtitle: Winning Through Worst Practices
Edition: 1ST edition
Publisher: Perseus Books Group
Published: October 9, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780738204086
Subjects: Marketing - General; Electronic commerce; Business/Economics; Business & Economics; Business / Economics / Finance; Technological innovations; Internet marketing; Advertising & Promotion; E-Commerce - Internet Marketing; Business; Management; Customer relations
First sentence: MARKET RESEARCH IS DEAD.