Collected articles and chapters
By: [edited by Morgen Witzel]
Contributors: Witzel, Morgen
Series: Foundations of modern management -- v. 7-8
Publisher: Thoemmes Press; Kyokuto Shoten
Published: 2000
Place of publication: Bristol; Tokyo
Language: eng
Subjects: Marketing
Notes: Reprint of articles on marketing from various sources

Includes bibliographical references