Readings on market-driving strategies
Subtitle: towards a new theory of competitive advantage
By: [edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto.
Contributors: Carpenter, Gregory S.; Glazer, Rashi.; Nakamoto, Kent.
Publisher: Addison-Wesley
Published: 1997
Place of publication: Reading, Mass
Language: eng
Number of pages: 540
Subjects: Consumer behavior.; Marketing -- Management.
Notes: Includes bibliographical references.