Strategic Marketing for Health Care Organizations
Subtitle: Building a Customer-Driven Health System
Publisher: Wiley & Sons, Incorporated, John
Published: 2019
Language: eng
Number of pages: 600
ISBN-13: 9781118355831
Subjects: Health services administration; Medical care, marketing; Social service
Description: "Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""--