Cases in marketing management
By: Kenneth L. Bernhardt, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943-
Edition: 7th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1997
Place of publication: Chicago
Language: eng
Number of pages: 665
Subjects: Marketing -- Management -- Case studies.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.