Going dirty
Subtitle: the art of negative campaigning
By: David Mark.
Edition: Updated ed.
Publisher: Rowman & Littlefield
Published: 2009
Place of publication: Lanham, Md
Language: eng
Number of pages: 289
ISBN-13: 9780742599864; 9780742599819; 9780742599826
Subjects: Political campaigns -- United States -- History; Advertising, Political -- United States -- History; Negativism
Notes: Includes bibliographical references and index.
Table of contents: title: Eye of the beholder : defining negative campaigning; title: What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War; title: Going nuclear 1964 : the rise of television attack ads; title: Dismissive politics : the governor against the actor; title: "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970; title: Confrontation, bluster, and no compromise : the campaigns of Jesse Helms; title: Dole-Gingrich: going negative early and often; title: The politics of fear : negative campaigning in the post-9/11 world; title: Opening the floodgates : campaign finance "reform" and the rise of negativity; title: A double-edged sword : when negative campaigning backfires; title: Hitting the mark : negative campaigning efforts that just plain worked; title: It's in the mail : negative campaigning comes home; title: Conclusion : the future of negative campaigning; title: A race to the bottom : negative campaigning in the 2006 midterm elections; title: Singe but don't burn : negative campaigning in the 2008 presidential election.