Launching new ventures
Subtitle: an entrepreneurial approach
By: Kathleen R. Allen
Edition: 6th ed.
Publisher: South-Western, Cengage Learning
Published: 2012
Place of publication: Mason, OH
Language: eng
Number of pages: 577
ISBN-13: 9780538481793; 9781111527310
Subjects: New business enterprises; Management; Planning; Business planning; Small business
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding entrepreneurship; title: Preparing for the entrepreneurial journey; title: Recognizing and shaping an opportunity; title: Developing and testing a business model; title: Analyzing the industry and market; title: Analyzing product/service design and protection; title: Building the founding team; title: Calculating startup capital requirements; title: Proof of concept: a new approach to business plans; title: Choosing the legal form of organization; title: Incorporating ethics and social responsibility into the business; title: Designing an entrepreneurial organization; title: Planning startup operations; title: Developing a startup marketing plan; title: Funding a startup venture; title: Funding a rapidly growing venture; title: Planning for growth; title: Planning for change.