Some issues on public advertising
By: by Y. Kotowitz, F. Mathewson.
Contributors: Mathewson, G. Frank, 1942-
Series: Reprint series - Institute for Policy Analysis, University of Toronto -- no. 116
Publisher: Institute for Policy Analysis, University of Toronto
Published: 1979
Place of publication: Toronto
Language: eng
Number of pages: 134
Subjects: Advertising
Notes: Reprinted from the Journal of Contemporary business, vol. 7, no. 4, 1979.

Bibliography: p. 133-134.