Billions
Subtitle: selling to the new Chinese consumer
By: Tom Doctoroff.
Publisher: Palgrave Macmillan
Published: 2006
Place of publication: New York, N.Y
Language: eng
Number of pages: 225
Subjects: Consumers -- China -- Attitudes.; Consumers' preferences -- China.; Intercultural communication -- China.; Communication and culture -- China.; Marketing -- China.
Notes: Includes bibliographical references and index.