Brand Royalty
Subtitle: How the World's Top 100 Brands Thrive & Survive
Edition: New Ed edition
Publisher: Kogan Page
Published: October 31, 2006
Language: eng
Format: Paperback
Number of pages: 329
ISBN-13: 9780749448264
Subjects: Advertising; Sales & marketing management; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Product Management; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business & Economics/Marketing - General; Brand name products; Management