Attitudes toward advertising
Subtitle: existence and significance for ad readership and evaluation
By: Otto Ottesen.
Series: Working paper / Marketing Institute, Copenhagen School of Economics and Business Administration; Working paper (Handelshøjskolen i København. Institut for afsætningsøkonomi)
Publisher: Marketing Institute, Copenhagen School of Economics and Business Administration
Published: 1981
Place of publication: Copenhagen
Language: eng
Number of pages: 31
Subjects: Advertising, Newspaper -- Public opinion.; Advertising, Magazine -- Public opinion.; Public opinion -- Denmark.; Public opinion -- Norway.
Notes: Bibliography: leaf [31], second group.
"Hypotheses and data from a Danish-Norwegian project."