Consumer products
Subtitle: what are shoppers preferences?
By: by Ong-on Silapulsit
Series: NU theses: M.B.A
Published: 1996
Language: eng
Number of pages: 50
Subjects: Consumers' preferences; Brand name products; Brand choice; Procter & Gamble Company
Notes: Thesis (M.B.A.)--National University, San Diego, 1996.

Bibliography : leaves 45-48.