E-Commerce
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: November 3, 2000
Language: eng
Format: Hardcover
Number of pages: 456
ISBN-13: 9780072465211
Subjects: Business & Management; Business strategy; Internet; Internet marketing; Computers; Business Enterprise; Computer Networks; Textbooks; Internet advertising; Business/Economics; Internet - General; E-Commerce - Internet Marketing; Advertising & Promotion; Business & Economics / Marketing / General; E-commerce,Market Opportunity,Customer Interface,Business Models,Framing,E-commerce Framework,Media Convergence,Network Infrastructure,Valuation,Metrics,Branding,Market Communications; Business / Economics / Finance; Electronic Commerce