Electronic Commerce
Subtitle: Principles and Practice
Publisher: Elsevier
Published: 2001
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 520
ISBN-13: 9780080505299
Subjects: Electronic commerce
Description: This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, enco.
Notes: Description based on print version record.
Table of contents: title: Front Cover; Electronic Commerce; Copyright Page; Contents; Chapter 11. Security Issues and Measures: Protecting Electronic Commerce Resources; Preface; About the Author; Acknowledgments; Part I: Electronic Commerce Basics; Chapter 1. Getting Started with Electronic Commerce; Chapter 2. Electronic Commerce Fundamentals; Chapter 3. Electronic Commerce in Action; Chapter 4. Intranets and Extranets; Chapter 5. Electronic Data Interchange; Part II: Electronic Commerce Supporting Activities; Chapter 6. Electronic Payment Systems; Chapter 7. Marketing and Advertising on the Web.; title: Part III: Implementation and Management Issues in Electronic CommerceChapter 8. Technologies and Applications to Support Electronic Commerce; Chapter 9. Infrastructure for Electronic Commerce; Chapter 10. Personal, Social, Organizational, Legal, Tax, and International Issues; Chapter 12. Building a Successful Electronic Commerce Site: A Life Cycle Approach; Part IV: Appendix and Glossary; Appendix A. Basic Web Literacy and Instructions.