Asking Questions
Subtitle: The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires
By: Norman M. Bradburn, Brian Wansink, Seymour Sudman.
Contributors: Wansink, Brian.; Sudman, Seymour.
Edition: Rev. ed.
Publisher: Jossey-Bass
Published: 2004
Place of publication: San Francisco
Language: eng
Format: Paperback
Number of pages: 426
Copyright date: 2004
Subjects: Social sciences -- Research; Questionnaires
Description: "Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--BOOK JACKET.
Notes: Includes bibliographical references (p.   ) and index.
Earlier ed. by Sudman and Bradburn with Sudman named first.
Table of contents: label: Preface and Acknowledgements
title: xi; label: The Authors
title: xv; label: Part I. Strategies for Asking Questions; label: 1. The Social Context of Question Asking
title: 3; label: Part II. Tactics for Asking Questions; label: 2. Asking Nonthreatening Questions About Behavior
title: 35; label: 3. Asking Threatening Questions About Behavior
title: 79; label: 4. Asking Questions About Attitudes and Behavioral Intentions
title: 117; label: 5. Asking and Recording Open-Ended and Closed-Ended Questions
title: 151; label: 6. Asking Questions that Measure Knowledge
title: 179; label: 7. Asking Questions that Evaluate Performance
title: 213; label: 8. Asking Psychographics Questions
title: 243; label: 9. Asking Standard Demographic Questions
title: 261; label: Part III. Drafting and Crafting the Questionaire; label: 10. Organizing and Designing Questionnaires
title: 283; label: 11. Questionnaires from Start to Finish
title: 315; label: 12. Asking Question FAQs
title: 323; label: Bibliography and Recommended Readings
title: 335; label: Glossary
title: 347; label: Index
title: 367; label: Appendix A: List of Academic and Not-for-Profit Survey Research Organizations
title: 375; label: Appendix B: Illinois Liquor Control Commission: College Student Survey
title: 411; label: Appendix C: Faculty Retention Survey
title: 417; label: Appendix D: Kinko's Open-ended Service Satisfaction Survey
title: 425