Current Issues and Research in Advertising: Issue 1, Original Research and Theoretical Contributions 
Subtitle: Issue 2, Reviews of Selected Areas (Journal of Current Issues and Research in Advertising)
Contributors: Claude R., Jr. Martin (Editor)
Publisher: Univ of Michigan/Division of
Published: July 1990
Language: eng
Format: Paperback
ISBN-13: 9780877122678
Subjects: Advertising; Business/Economics