How to prepare a marketing plan
Subtitle: a guide to reaching the consumer market
By: John Stapleton and Michael Thomas.
Contributors: Thomas, Michael J., 1933-
Edition: 5th ed.
Publisher: Gower
Published: 1998
Place of publication: Aldershot, Hampshire, England; Brookfield, Vt
Language: eng
Number of pages: 332
Subjects: Marketing -- Management.; Marketing -- Decision making.; Marketing -- Planning.
Notes: Includes index.