Constructing the persuasive portfolio
Subtitle: the only primer you'll ever need
By: Margaret Fletcher
Publisher: Routledge
Published: 2017
Language: eng
Number of pages: 247
ISBN-13: 9781138860964; 9781138860971
Subjects: Architecture portfolios; Design; Architectural services marketing
Description: Constructing the Persuasive Portfolio' helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Notes: Includes index.