The Marketing Book, Sixth Edition
Edition: 6 edition
Publisher: Butterworth-Heinemann
Published: October 28, 2007
Language: eng
Format: Paperback
Number of pages: 688
ISBN-13: 9780750685665
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Business & Investing; Business & Economics / Marketing / General
First sentence: As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations.