Design Management
Subtitle: Using Design to Build Brand Value and Corporate Innovation
Publisher: Allworth Press
Published: August 1, 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781581152838
Subjects: Industrial / Commercial Art & Design; Management & management techniques; Graphic Arts - General; Art; Business / Economics / Finance; Marketing - General; Technology / Industrial Design / General; Design, Industrial; Manufacturing processes
First sentence: THERE ARE MANY DEFINITIONS OF DESIGN.
Description: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.