Marketing strategy and management
By: Michael J. Baker
Edition: 4th ed.
Publisher: Palgrave Macmillan
Published: 2007
Place of publication: Baskingstoke, Hampshire; New York
Language: eng
Number of pages: 577
ISBN-13: 9781403986276
Description: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
Notes: Includes bibliographical references and index.