The effect of R & D-manufacturing-marketing integration of new product performance in Japanese and U.S. firms
Subtitle: a contingency perspective
By: X. Michael Song, Jinhong Xie.
Contributors: Xie, Jinhong.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- 96-117; Working paper
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng