Japanese-led companies
Subtitle: understanding how to make them your customers
By: Nigel Holden and Matt Burgess.
Contributors: Burgess, Matt.
Series: Quality in action; Quality in action (London, England)
Publisher: McGraw-Hill
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 228
Subjects: Export marketing -- Great Britain -- Management.; Corporations, Japanese -- Management.; Corporate culture -- Japan.; Consumer behavior -- Japan.; Great Britain -- Commerce -- Japan.; Japan -- Commerce -- Great Britain.
Notes: Includes bibliographical references (p. 213-223) and index.