Art and advertising
By: Joan Gibbons.
Publisher: I.B. Tauris; Distributed in the US by Palgrave Macmillan
Published: 2005
Place of publication: London; New York; New York
Language: eng
Number of pages: 198
Subjects: Art and industry; Advertising
Description: Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie.
Notes: Includes bibliographical references (p. [183]-193) and index.