Principles of marketing
By: Philip Kotler, Gary Armstrong, Anders Parment
Contributors: Armstrong, Gary (Gary M.); Parment, Anders, 1972-
Edition: Swedish ed.
Publisher: Pearson
Published: 2011
Place of publication: Harlow, England
Language: eng
ISBN-13: 9780273735960
Subjects: Marketing
Table of contents: title: Marketing : creating and capturing customer value; title: Company and marketing strategy; title: Analysing the marketing environment; title: Managing marketing information to gain customer insights; title: Consumer markets and consumer buyer behaviour; title: Business markets and business buyer behaviour; title: Customer-driven marketing strategy : creating value; title: For target customers; title: Branding : developing strong brands; title: Products and services; title: Pricing strategies; title: Marketing channels; title: Market communication; title: Creating competitive advantage; title: Marketing in a global marketplace striving for sustainability.