Election campaign handbook
By: Daniel M. Gaby and Merle H. Treusch.
Contributors: Treusch, Merle H., 1945- joint author.
Publisher: Prentice-Hall
Published: 1976
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 335
Subjects: Political campaigns -- United States -- Handbooks, manuals, etc.; Campaign management -- United States -- Handbooks, manuals, etc.
First sentence: Whether you are the candidate or the campaign manager--maybe circumstances have forced you to be both, although that is a very poor idea--the first task in running a political campaign is to set up the basic campaign organization and schedule.
Notes: Bibliography: p. 329-335.
Table of contents: label: 1
title: Setting Up a Campaign Organization and Schedule
pagenum: 17; label: 2
title: Researching the Issues and Your Opposition
pagenum: 31; label: 3
title: Finding and Organizing Volunteers
pagenum: 49; label: 4
title: Targeting the Voters
pagenum: 69; label: 5
title: Public Opinion Polls
pagenum: 85; label: 6
title: Setting Up and Running Your Headquarters
pagenum: 101; label: 7
title: Fund Raising
pagenum: 115; label: 8
title: Budget Management
pagenum: 137; label: 9
title: Press Relations
pagenum: 147; label: 10
title: Organizing Events and Campaign Stops
pagenum: 169; label: 11
title: Citizen Support Groups
pagenum: 197; label: 12
title: Voter Registration
pagenum: 213; label: 13
title: Field Organization
pagenum: 227; label: 14
title: Advertising and Promotion
pagenum: 245; label: 15
title: Legal Advice
pagenum: 289; label: 16
title: Election Day Activities
pagenum: 297; label: 17
title: The Follow-Through
pagenum: 323