Focus groups
Subtitle: theory and practice
By: David W. Stewart, Prem N. Shamdasani, Dennis W. Rook
Contributors: Shamdasani, Prem N; Rook, Dennis W
Edition: 2nd ed
Series: Applied social research methods series -- v. 20
Publisher: SAGE Publications
Published: 2007
Place of publication: Thousand Oaks
Language: eng
Number of pages: 188
Subjects: Focused group interviewing; Social sciences -- Research -- Methodology; Social groups
Description: Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
Notes: Includes bibliographical references (p. 167-176) and index
Table of contents: title: Introduction: focus group history, history, theory and practice; title: Focus groups and the research toolbox; title: Group dynamics and focus group research; title: Recruiting focus group participant and designing the interview guide; title: The focus group moderator; title: Conducting the focus group; title: Analyzing focus group data; title: Focus group research in action; title: Other group research techniques; title: Conclusion