Strategic marketing management
Subtitle: Analysis & decision
Series: CIM companion
Publisher: CIM Publishing
Published: 2002
Place of publication: Cookham
Language: eng
Number of pages: 315
Subjects: Marketing; Study and teaching; Strategic planning
Notes: "This companion is written to complement the recommended core texts recommended in the syllabus for this module: Marketing management & Strategy (2nd ed) by Doyle, Marketing strategy (2nd ed) by Fifield and Marketing strategy and competitive positioning (2nd ed) by Hooley" - p.1.

Includes bibliographical references and index.