Quantitative methods in marketing
By: edited by Graham J. Hooley and Michael K. Hussey.
Contributors: Hooley, Graham J.; Hussey, Michael K.
Publisher: Academic Press; Prentice Hall
Published: 1994
Place of publication: London
Language: eng
Number of pages: 272
Subjects: Marketing.; Marketing -- Statistical methods.; Commercial statistics.
Description: 272p. ; 23 cm
Notes: Originally published as Special Issue volume 10(1-3) of the Journal of marketing management, Jan/Feb/April 1994.

Includes bibliographical references and index.