Use and usability
Subtitle: business-focused market research : Le Meridien Hotel, Boston, Massachusetts, September 12-13, 1996
By: prepared by Puneet Manchanda
Contributors: Manchanda, Puneet; Marketing Science Institute
Series: Conference Summary Report -- no. 97-101; Report (Marketing Science Institute) -- no. 97-101
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Marketing research -- Congresses
Other titles: Business-focused market research
Notes: "March 1997."

Includes bibliographical references