Gendai Nihon dokusen no māketingu
By: Akimoto Ikuo, Kadomatsu Masao, Shimokawa Kōichi hen.
Contributors: Akimoto, Ikuo, 1913-; Kadomatsu, Masao, 1926-; Shimokawa, Kōichi, 1930-
Series: Kōza gendai Nihon no ryūtsū keizai ;; 2; Kōza gendai Nihon no ryūtsū keizai ;; 2.
Publisher: Ōtsuki Shoten
Published: 1983
Place of publication: Tōkyō
Language: jpn
Number of pages: 274
Subjects: Marketing -- Japan.; Marketing.; Monopolies.
Notes: Includes bibliographical references.