The designer's guide to marketing and pricing
Subtitle: how to win clients and what to charge them
By: Ilise Benun and Peleg Top.
Contributors: Top, Peleg.
Edition: 1st ed.
Publisher: How Books
Published: 2008
Place of publication: Cincinnati, Oh
Language: eng
ISBN-13: 9781600610080
Subjects: Marketing; Pricing
Notes: Includes bibliographical references and index.
Table of contents: title: Who is my market? Everything flows from the market; title: How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients; title: How should I present myself? Creating your "personal brand"; title: Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine; title: What should I say to them? Communicating with clients or potential clients; title: How do I stay in touch? The follow-up process, step by step; title: How do I talk about money? Talking about money and getting the client to talk about money; title: What should I charge? Estimating a project and figuring out how much to charge; title: What should be in my proposal? Getting from proposal to signed contract; title: How do I negotiate a contract?; title: How do I manage my money?; title: How should I grow my business?.