Beyond the hype
Subtitle: e-nabling the sales and marketing force
By: by Thomas M. Bodenberg.
Contributors: Conference Board.
Series: Research report -- R-1325-02-RR; Conference Board report -- no. 1325-02-RR.
Publisher: Conference Board
Published: 2002
Place of publication: [New York, NY
Language: eng
Number of pages: 38
Subjects: Electronic commerce -- United States.; Electronic commerce -- United States -- Case studies.; Business enterprises -- United States -- Computer network resources.
Genres: Case studies.
Other titles: E-nabling the sales and marketing force
Notes: Includes bibliographical references.
Table of contents: value: Key findings; value: Technology and the sales and marketing organization; value: The web site and the distribution partner; value: Customer relationship issues; value: Brave new worker? Recruiting and educating the e-nabled sales and marketing employee; value: Measuring results; value: Case study: Xerox; value: Profile of survey respondents.