Die Produkttreue der Konsumenten
By: von Peter Weinberg.
Publisher: Betriebswirtschaftlicher Verlag Gabler
Published: 1977
Place of publication: Wiesbaden
Language: ger
Number of pages: 138
Subjects: Consumers' preferences.
Notes: Bibliography: p. [129]-138.
Based on the author's Habilitationsschrift, Saarbrücken, 1975.