Explorations in consumer behavior
By: ed by M.S.Sommers, J.B.Kernan.
Contributors: Sommers, Montrose S.; Kernan, Jerome B.; University of Texas. Dept. of Marketing Administration.
Series: Studies in marketing -- No.10.
Publisher: Texas U.P.
Published: 1968
Language: eng
Number of pages: 277
Notes: Sponsored by University of Texas. Graduate School of Business Department of Marketing Administration.