Web word wizardry
Subtitle: a guide to writing for the Web and Intranet
By: Rachel McAlpine.
Publisher: Ten Speed Press
Published: 2001
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 264
Subjects: Web sites -- Design; Technical writing; Authorship -- Style manuals; English language -- Rhetoric
Genres: Style manuals.
Notes: Includes index.
"A Kirsty Melville book"--T.p. verso.
Table of contents: title: Unleash the power of words; title: Think Web; title: Before you start writing; title: Write expressly for the Web; title: Write for skim-reading; title: Write for the world; title: But is it legible?; title: Ins and outs of ezines; title: Writing for an intranet; title: Form and function; title: The fine art of writing alt-text; title: How to make people trust you; title: The quest for top ten ranking; title: From keywords to titles; title: The irresistible description; title: The pros and cons of doorway pages; title: Optimizing Web sites for search engines; title: A Web site that gets results; title: Magic and math; title: Joy of Web.