Consumer behavior, retailer power and market performance in consumer goods industries
By: by Michael E. Porter
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 74-1; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 74-1
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1974
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 38
Subjects: Consumers' preferences; Mathematical models; Consumption (Economics)
Notes: Includes bibliographies.