L' importance économique de la marque
By: par C. H. Giraud. Préf. de J. Lajugie.
Series: Techniques économiques modernes,; v. 16. Série Production et marchés, 5
Publisher: Gauthier-Villars
Published: 1965
Place of publication: Paris
Language: fre
Number of pages: 344
Subjects: Brand name products; Consumers' preferences
Notes: Bibliography: p. [335]-340.