Scenarios
Subtitle: The Art of Strategic Conversation
By: Kees van der Heijden.
Publisher: John Wiley & Sons
Published: 1996
Place of publication: Chichester, England; New York
Language: eng
Number of pages: 305
Subjects: Communication in management.; Creative thinking.; Strategic planning.
Description: Scenarios deals with how managers can set out and negotiate a successful course into the future for the organization in the face of significant uncertainty. Scenarios deals first with the principles of organizational learning and then moves on to describe practical and down-to-earth ways in which the organization can develop its skill in conducting an ongoing scenario-based strategy process. The methods described are based on many years of practical experience of managers in both large and small organizations; and they are grounded in solid logic.
Notes: Includes bibliographical references (p. [295]-298) and index.