Radical action for radical times
By: Jonathan Hornby
Contributors: SAS Institute
Publisher: SAS Institute
Published: 2009
Place of publication: Cary, N.C
Language: eng
Number of pages: 137
ISBN-13: 9781607640387
Subjects: Leadership; Recessions; Industrial management; Financial crises; Technological innovations; Capitalism
Notes: "Expert advice for creating business opportunity in good or bad economic times"--Cover.

"Provides eleven perspectives from ten respected thought leaders... The base content was drawn from a series of Webcasts I organised in January and February 2009."--P. xiii.

Includes bibliographical references and index.
Table of contents: title: Part  I. The wake-up call. Chapter 1. What happened? Chapter 2. Cascading consequences; title: Part II. Chapter 3. Cost. Chapter 4. Productivity. Chapter 5. Innovation; title: Part III. Chapter 6. Strategy. Chapter 7. Innovation life cycle. Chapter 8. Culture; title: Part IV. Marketing your way out. Chapter 9. Communication and brand. Chapter 10. Customer value. Chapter 11. Standing out.