The fundamentals and practice of marketing
By: John Wilmshurst, Adrian Mackay
Contributors: Mackay, Adrian
Edition: 4th ed.
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford; Boston
Language: eng
Format: [electronic resource] /
Number of pages: 376
ISBN-13: 9780585462837
Subjects: Marketing; Distribution; BUSINESS & ECONOMICS; General
Notes: Includes bibliographical references and index.

Description based on print version record.