Escaping the Black Hole
Subtitle: Minimizing the Damage from the Marketing-Sales Disconnect
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: April 5, 2005
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780324301250
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Management; Marketing; Selling
First sentence: IN 1916, A FEW MONTHS after Einstein announced his theories on relativity and gravity, the German astronomer and physicist Karl Schwarzschild published a paper describing a discrete, invisible perimeter surrounding the nucleus of a black hole in space.