The Handbook of European Advertising
Subtitle: Media Planning, Marketing Analysis and Country by Country Profiles
Publisher: Kogan Page Ltd
Published: July 1994
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780749407476
Subjects: Advertising; International business; Government policy; Reference; EU (European Union); Europe; Advertising media planning; European Union countries; Handbooks, manuals, etc