Public policy issues in marketing
By: edited by Cynthia J. Frey, Thomas C. Kinnear, Bonnie B. Reece
Contributors: Frey, Cynthia J., 1952-; Kinnear, Thomas C., 1943-; Reece, Bonnie B., 1943-
Publisher: Division of Research, Graduate School of Business Administration, University of Michigan
Published: 1979
Place of publication: Ann Arbor, Mich
Language: eng
Number of pages: 164
Subjects: Marketing -- Social aspects; Consumer protection
Notes: Includes bibliographical references