Essentials of marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome
Edition: 12th ed.
Publisher: McGraw-Hill/Irwin
Published: 2010
Place of publication: Boston, MA
Language: eng
ISBN-13: 9780073404813
Subjects: Marketing
Notes: Includes index.