Principles of marketing
By: Philip Kotler, Gary Armstrong, Peggy H. Cunningham.
Contributors: Armstrong, Gary; Cunningham, Peggy H.
Edition: 6th Canadian ed.
Publisher: Pearson Education Canada
Published: 2005
Place of publication: Toronto, Ont
Language: eng
Number of pages: 751
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.