Finding fertile ground
Subtitle: identifying extraordinary opportunities for new ventures
By: Scott A. Shane.
Publisher: Wharton School Pub.
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 219
ISBN-13: 9780131423985
Subjects: New business enterprises.; Entrepreneurship.; High technology industries.
Description: "If you're starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. This book is the first complete framework for entrepreneurs who want to start high technology businesses."--BOOK JACKET.
Notes: Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author.

Includes bibliographical references (p. 205-212) and index.
Table of contents: title: Selecting the right industry; title: Identifying valuable opportunities; title: Managing technological evolution; title: Identifying and satisfying real market needs; title: Understanding customer adoption; title: Exploiting established company weaknesses; title: Managing intellectual property; title: Appropriating the returns to innovation; title: Choosing the right organizational form; title: Managing risk and uncertainty.