Political marketing
Subtitle: an approach to campaign strategy
By: Gary A. Mauser.
Series: Praeger series in public and nonprofit sector marketing
Publisher: Praeger
Published: 1983
Place of publication: New York, N.Y., U.S.A
Language: eng
Number of pages: 304
Subjects: Campaign management.; Political campaigns.; Marketing.
Notes: Bibliography: p. 281-297.
Includes index.