Strategic Marketing Management Cases w/Excel Spreadsheets
Edition: 7 edition
Publisher: McGraw-Hill/Irwin
Published: September 20, 2001
Language: eng
Format: Paperback
Number of pages: 696
ISBN-13: 9780072514827
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Coursepacks; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General