Technologie im strategischen Management
Subtitle: ein Portfolio-Ansatz zur integrierten Technologie- und Marktplanung
By: von Kay Michel.
Series: Technological economics ;; Bd. 26
Publisher: E. Schmidt
Published: 1987
Place of publication: Berlin
Language: ger
Number of pages: 286
Subjects: Marketing -- Decision making.; Strategic planning.
Notes: Bibliography: p. 256-283.
Originally presented as the author's thesis (doctoral)--Technische Hochschule Darmstadt, 1987.
Includes index.