The handbook of international marketing communications
By: edited by Sylvester O. Monye.
Contributors: Monye, Sylvester O.
Publisher: Blackwell Business
Published: 2000
Place of publication: Oxford, UK; Malden, Mass
Language: eng
Number of pages: 294
Subjects: Communication in marketing; Export marketing; Marketing; Advertising; Communication, International
Notes: Includes bibliographical references and index.