Research quality
Subtitle: back to basics - quality solutions to perennial research problems : transcript proceedings
By: an Advertising Research Foundation Key Issues Workshop, New York Hilton, September 10,1987.
Contributors: Advertising Research Foundation Key Issues Workshop.; Advertising Research Foundation.
Publisher: The Foundation
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 123
Subjects: Advertising -- Research -- Congresses.
Other titles: Fifth annual Research Quality Workshop.
Notes: "Fifth annual Advertising Research Foundation Research Quality Workshop" - cover.

Includes bibliographical references.