Customized version of mass communication
Subtitle: producers & consumers
By: Brent Ruben, Raul Reis, Barbara Iverson, Genelle Belmas ; designed specifically by Laurie Fluker, Texas State University
Edition: Second Edition.
Publisher: Kendall Hunt Publilshing Company
Published: 2010
Place of publication: Dubuque, IA
Language: eng
Number of pages: 228
ISBN-13: 9780757578052
Subjects: Social aspects; Study and teaching; Mass media; Textbooks; Communication; Influence
Other titles: Mass communcation
Notes: Previously published as Mass communication by Todd Hunt, 1993.

Includes bibliographical references.
Table of contents: title: The evolution of mass communication; title: Mass communication effects; title: The media as entertainment; title: Books; title: News; title: Newspapers; title: Magazines; title: Radio; title: Music industry and a shared imagination; title: Television, cable, and the future; title: Music, movies, theater, sports, and evolving entertainment; title: Public relations; title: Advertising; title: Law and ethics.