Exploring marketing research
By: William G. Zikmund, Barry J. Babin
Contributors: Babin, Barry J.
Edition: 10th ed.
Publisher: Cengage Learning
Published: 2010
Place of publication: Australia; Mason, OH
Language: eng
Number of pages: 714
ISBN-13: 9780324788440
Notes: Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes bibliographical references and index.