The product manager's handbook
Subtitle: the complete product management resource
By: Linda Gorchels
Edition: 2nd ed
Publisher: NTC Business Books
Published: 2000
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 290
Subjects: Product management; New products -- Marketing
Description: "The Product Manager's Handbook is a guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer, horizontal, team-driven decision-making structures.".

"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
Notes: Includes bibliographical references (p. 269-273) and index