Semi-organic growth
Subtitle: tactics and strategies behind Google's success
By: George T. Geis
Publisher: Wiley
Published: 2015
Language: eng
Number of pages: 226
ISBN-13: 9781118933220
Subjects: Consolidation and merger of corporations; Google (Firm)
Other titles: Semi-organic growth + website
Description: "An in-depth examination of Google's innovative approach to mergers and acquisitions. 'Semi-Organic Growth' presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of mergers and acquistions as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. Learn why corporate mergers and acquisitions activity often fails to add value. Delve deep into the complex dimensions of mergers and acquisitions integration. Discover what Google has learned through specific deals. Consider innovative integration methods that foster synergy. Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their mergers and acquistions expertise has been a major contributing factor. 'Semi-Organic Growth' takes you through the core workings of Google mergers and acquisitions to provide insight into successful strategy for the modern market"--
Notes: Includes bibliographical references and index.
Table of contents: title: M&A Success and Failure; title: Imprinting Semi-organic Growth; title: Google versus Apple: M&A Paths Diverge, then Converge; title: M&A Market Modeling; title: Google Media Deals; title: Google Internet Deals; title: Google Technology Platform Deals; title: Failed or Shuttered Deals; title: Disclosure versus Secrecy; title: Forms of Consideration; title: Contingent Consideration; title: Dimensions of M&A Integration and Semi-organic Growth; title: Acqui-hires Enhancing Google Offerings; title: Competitive Deal Constellations and Ecosystem Synergy; title: About the Website.