Poster audience measurement
Subtitle: the I.P.A. poster audience surveys and other research : an interpretation
By: issued by the British Poster Advertising Association.
Contributors: British Poster Advertising Association.; Institute of Practitioners in Advertising.; Incorporated Society of british Advertisers.
Publisher: BPAA
Published: 1965
Place of publication: London
Language: eng
Number of pages: 15
Notes: "Results of ... research carried out in conjunction with the Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers" - Preface.