Best-sellers; are they born or made?
Subtitle: ("Lincoln's doctor's dog")
By: by George Stevens [and] Stanley Unwin.
Contributors: Unwin, Stanley, Sir, 1884-1968.; Swinnerton, Frank, 1884-
Publisher: G. Allen [and] Unwin
Published: 1939
Place of publication: London
Language: eng
Number of pages: 126
Subjects: Authors and publishers; Advertising; Booksellers and bookselling.
Notes: Swinnerton's Authors and advertising was issued also as a chapter in his Authors and the book trade, 1932.

"The centre portion of this book was originally published in the U.S.A. under the title 'Lincoln's doctor's dog'.  First published in Great Britain in 1939."
Table of contents: value: The advertising of books, by Stanley Unwin.-  Lincoln's doctor's dog, by George Stevens.-  Authors and advertising, by Frank Swinnerton.