The World Wide Web as an industrial marketing communication tool
Subtitle: models for the identification and assessment of opportunities
By: by Leyland Pitt, Pierre Berthon and Richard Watson.
Contributors: Berthon, Pierre.; Watson, Richard.; Henley Management College.
Series: Henley working paper -- No. 9607; Working paper / Henley Management College -- HWP9607; Working paper -- HWP9607.
Publisher: Henley Management College
Published: 1996
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 27
Subjects: World Wide Web (Information retrieval system); Industrial marketing -- Great Britain.