Starting a business from home
Subtitle: choosing a business, getting online, reaching your market and making a profit
By: Colin Barrow.
Publisher: Kogan Page Limited
Published: 2008
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749451943
Subjects: Home-based businesses -- Management; New business enterprises -- Management; Small business marketing; Success in business
Notes: Includes index.
Table of contents: title: Finding the right business opportunity. Product or service; classic ways into business; employing other people's ideas; buying a business; title: Picking the right business for you. Do you have what it takes? Is the business right for you?; title: Researching the market. Understanding customers; segmenting markets; analysing competitors; carrying out diy research; title: Business ownership and title issues. Deciding on ownership; naming your venture; intellectual property matters; title: Operating from home. Sizing up your space needs; checking out the rules; equipping for work; finding suppliers; insuring essentials; planning your daily life; title: Keeping the communication lines open. Telephone systems; mailroom matters; computers: the vital tool; security and back-up systems; title: Bringing your product to market. Deciding on your product or service range; promotion and advertising; pricing; distribution and selling; marketing legals; title: Building and using your website. Website basics; getting seen; designing your website; title: Doing the numbers. Keeping the books; the business accounting reports; understanding the numbers; computing taxes; title: Raising the money. Estimating financing needs; using your own resources; borrowing money; getting an investor; free money; title: Preparing a business plan. Why you need a business plan; contents of the plan; tips on communicating the plan; title: Taking on employees. Recruitment and selection; managing employees; legal issues in employing people; title: Growing profitably. Optimizing resources; improving profit margins; bumping up sales; title: Starting up overseas. Choosing a business-friendly country; researching international markets; money matters.