Le Marketing
By: M. Dale Beckman, David L. Kurtz et Louis E. Boone ; Trad. : Michel Lessard ; Adaptation : Gilbert Rock.
Contributors: Beckman, Dale M.; Kurtz, David L.; Boone, Louis E.
Edition: 4e éd.
Publisher: Éditions Études Vivantes
Published: 1990
Place of publication: Laval, Qc
Language: fre
Number of pages: 611
Subjects: Marketing.
Notes: 5