The new science of retailing
Subtitle: a how analytics are transforming the supply chain and improving performance
By: Marshall Fisher and Ananth Raman.
Contributors: Raman, Ananth.
Publisher: Harvard Business Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
Number of pages: 272
ISBN-13: 9781422110577
Subjects: Retail trade -- Management; Business logistics
Description: “Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting. It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: Mine your sales data to identify "homerun" products you're missing; Reinvent your forecasting and pricing strategies; Build end-to-end agility into your supply chain; Establish incentives that align your supply chain partners behind shared objectives; Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.”--Publisher's description.
Table of contents: title: Retail valuation : how investors value product availability and inventory management; title: Assortment planning : mining sales data to discover "homerun" products you are missing; title: Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown pricing; title: Flexible supply chains : how to design for greater agility end to end; title: Reducing perverse incentive misalignment in supply chains; title: Store level execution : increasing sales through better availability of products and store associates; title: Company-wide implementation : managerial issues affecting implementation; title: Technological risk : how retailers should assess and manage emerging technologies.