A theory of consumer promotions
Subtitle: managerial implications
By: by Leigh McAlister.
Contributors: Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- #1458-83; Working paper (Sloan School of Management) -- 1458-83.
Publisher: Massachusetts Institute of Technology
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37
Subjects: Consumers.; Sales promotion -- Mathematical models.