The importance of research in a changing business marketing environment including
Subtitle: first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings
By: ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1986
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 147
Subjects: Advertising -- Research.; Marketing research -- Congresses.; Advertising, Industrial -- Congresses.; Advertising media planning -- Congresses.
Other titles: Eighth Annual Business Advertising Research Conference.
Notes: Spine title: Eighth Annual Business Advertising Research Conference.