The other guy blinked
Subtitle: how Pepsi won the cola wars
By: Roger Enrico and Jesse Kornbluth.
Contributors: Kornbluth, Jesse.
Publisher: Bantam
Published: 1986
Place of publication: Tononto; New York
Language: eng
Format: Hardcover
Number of pages: 280
Subjects: Pepsi-Cola Company; Coca-Cola Company; Soft drink industry -- United States
Notes: Includes index.