Applications of the sciences in marketing management
By: edited by Frank M. Bass, Charles W. King and Edgar A. Pessemier.
Contributors: Bass, Frank Myron, 1926-; King, Charles W.; Pessemier, Edgar A., 1922-
Series: The Wiley marketing series
Publisher: Wiley
Published: 1968
Place of publication: New York
Number of pages: 456
Subjects: Marketing -- Management -- Mathematical models; Consumers -- Mathematical models
Notes: "Papers presented at a symposium held at the Herman C. Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."

Includes bibliographies.