Design is how it works
Subtitle: how the smartest companies turn products into icons
By: Jay Greene
Publisher: Portfolio
Published: 2010
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 231
ISBN-13: 9781101437087; 9781101437216
Subjects: Industrial design; Industrial design coordination; Case studies; Branding (Marketing); New products
Notes: Description based on print version record.

Includes bibliographical references and index.
Table of contents: title: Porsche; title: Nike; title: LEGO; title: OXO; title: REI; title: Clif Bar; title: Ace Hotels; title: Virgin Atlantic; title: The intersection of business and design.