Relationship Marketing
Subtitle: Standortbestimmung und Perspektiven
Contributors: Mario Rese (Editor); Albrecht Söllner (Editor); B. Peter Utzig (Editor)
Edition: 1 edition
Publisher: Springer
Published: November 2002
Language: ger
Format: Hardcover
Number of pages: 306
ISBN-13: 9783540440550
Subjects: Management - General; Marketing - General; Business & Economics / Marketing / General; Geschäftsbeziehungen; Marketing; Relationship Marketing; Business / Economics / Finance