Competitive effectiveness
Subtitle: integrating management and marketing
By: compiled and edited by James M. Glasgow and Julie A. Pirsch
Contributors: Villanova University. School of Business
Edition: Fourth custom edition.
Publisher: Pearson Learning Solutions
Published: 2014
Place of publication: Boston, Mass
Language: eng
Number of pages: 467
ISBN-13: 9781269729697
Subjects: Marketing; Management; Gestion
Notes: Produced for the Villanova School of Business, chapters taken from several other business textbooks.

Includes bibliographical references (pages 430-451) and index.