Concise Encyclopedia of Advertising
Publisher: Best Business Books; Haworth Reference Press
Published: March 31, 2005
Language: eng
Format: Hardcover
Number of pages: 213
ISBN-13: 9780789022103
Subjects: Advertising; Encyclopaedias & Reference Works; Encyclopedias; Alternative Medicine; Business / Economics / Finance; Medical; Herbal Medications; Advertising & Promotion
First sentence: The ability to search plays a role in the consumer purchase decision process, as part of the search for information.