New research in marketing
Subtitle: papers.
By: Lee E. Preston, editor
Contributors: Preston, Lee E; University of California, Berkeley. Graduate School of Business Administration
Series: IBER special publications; IBER special publications
Publisher: Institute of Business and Economic Research
Published: 1965
Place of publication: [Berkeley, Calif.]
Language: eng
Number of pages: 132
Subjects: Marketing research
Other titles: Research program in marketing
Notes: At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley

Includes bibliographical references