Nihon-gata māketingu no shintenkai
By: Ikeo Kyōichi, Aoki Yukihiro hen
Edition: Shohan
Publisher: Yūhikaku
Published: 2010
Place of publication: Tōkyō
Language: jpn
Number of pages: 321
ISBN-13: 9784641163676
Subjects: Marketing; Māketingu; Consumer behavior; History
Notes: Festschrift in commemoration of K. Ikeo's 60th anniversary.

Includes bibliographical references.