International marketing strategy
Subtitle: analysis, development and implementation
By: Isobel Doole, Robin Lowe and Chris Phillips.
Contributors: Phillips, Chris, 1941-; Doole, Isobel.; Lowe, Robin, 1945-
Publisher: International Thomson
Published: 1997
Place of publication: London
Language: eng
Number of pages: 508
Notes: Originally published: Routledge, 1994.