Strategic marketing problems
Subtitle: cases and comments
By: Roger A. Kerin, Robert A. Peterson
Contributors: Peterson, Robert A. 1944-
Edition: 10th ed
Publisher: Pearson/Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 696
Subjects: Marketing -- Decision making -- Case studies; Marketing -- Management -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and indexes