The snowball system
Subtitle: how to win more business and turn clients into raving fans
By: Mo Bunnell
Edition: First edition.
Publisher: PublicAffairs
Published: 2018
Language: eng
Number of pages: 292
ISBN-13: 9781610399609
Copyright date: 2018
Subjects: Management; Relationship marketing; Customer relations
Description: "Learn how to sell yourself without selling your soul in Mo Bunnell's comprehensive program that helps you win more clients, build stronger relationships, and do more business"--
Notes: Includes bibliographical references (pages 275-281) and index.
Table of contents: title: Introduction : more business, less busy-ness; title: Think big, start small, scale up; title: The flywheel; title: Targeting your ideal clients and positioning yourself to win; title: Get people to like you (authentically); title: Turning prospects into clients; title: Lead tactics; title: Turning leads into clients; title: Closing the book on closing the deal; title: Strategic client planning for long-term success; title: Creating momentum in teams; title: Conclusion : getting the snowball rolling.