Consumer Behavior and Culture
Subtitle: Consequences for Global Marketing and Advertising
Publisher: Sage Publications, Inc
Published: September 26, 2003
Language: eng
Format: Hardcover
Number of pages: 360
ISBN-13: 9780761926689
Subjects: Market research; Cross-cultural studies; Business/Economics; Business & Economics; Business / Economics / Finance; Psychology; Marketing; Marketing - Research; Business & Economics / Marketing / General; Advertising & Promotion; Consumer behavior; Consumers