How cool brands stay hot
Subtitle: branding to generation Y
By: Joeri Van den Bergh, Mattias Behrer
Contributors: Behrer, Mattias
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia
Language: eng
Number of pages: 249
ISBN-13: 9780749462505; 9780749462512
Subjects: Product management; Generation Y.; Consumer behavior; Young consumers; Young adult consumers; Target marketing
Notes: Includes bibliographical references.