Electronic media management
By: Peter K. Pringle, Michael F. Starr.
Contributors: Starr, Michael F., 1940-; McCavitt, William E., 1932-
Edition: 5th ed.
Publisher: Focal Press
Published: 2006
Place of publication: Burlington, MA
Language: eng
Number of pages: 415
ISBN-13: 9780240808727
Subjects: Broadcasting -- Management.; Television stations -- Management.; Radio stations -- Management.
Notes: Includes bibliographical references (p. 391-400) and index.