Consumer buying intentions and purchase probability
Subtitle: an experiment in survey design
By: [by] F. Thomas Juster.
Series: National Bureau of Economic Research. Occasional paper 99
Publisher: National Bureau of Economic Research; distributed by Columbia University Press
Published: 1966
Place of publication: New York
Language: eng
Number of pages: 60
Subjects: Motivation research (Marketing); Consumer behavior.
Notes: Bibliographical footnotes.