Marketing Research That Won't Break the Bank
Subtitle: A Practical Guide to Getting the Information You Need, 2nd Edition
Edition: 2 edition
Publisher: Jossey-Bass
Published: September 17, 2002
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780787964191
Subjects: Market research; Marketing research; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Entrepreneurship; Marketing - Research; Business & Economics / Marketing / Research; Business & Economics-Advertising & Promotion; Business & Economics-Entrepreneurship
First sentence: Successful marketers are knowledgeable marketers.