Principles of casino marketing
By: Anthony F. Lucas, Jim Kilby
Contributors: Kilby, Jim
Publisher: Okie International
Published: 2008
Place of publication: Norman, Okla
Language: eng
Number of pages: 243
ISBN-13: 9780981739908
Subjects: Marketing; Casinos; Management; Gambling
Notes: Includes bibliographical references (p. 233-235) and index.
Table of contents: title: Introduction to casino marketing topics; title: Introduction to casino promotion : a review of premium and general market tactics; title: Introduction to slot clubs; title: Introduction to database marketing; title: Match-play offers, promotional chips, & vouchers; title: Dead chip programs; title: Discounting player losses; title: Structuring a discount program; title: Assessing deal-making policies & practices; title: Casino hosting & credit procedures; title: Repeater marketing promotions; title: Understanding the contributions of amenities; title: The marketing plan: a property perspective