Asymmetric quality tier competition
Subtitle: an alternative explanation
By: K. Sivakumar
Contributors: Marketing Science Institute
Series: Report -- no. 97-115; Report (Marketing Science Institute) -- no. 97-115
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Brand choice; Quality of products; Competition; Prices
Notes: "Technical working paper."

"July 1997."

Includes bibliographical references (p. 35-36)