Levi's
Subtitle: not by jeans alone
By: WGBH-TV ; producer/writer, Louise Henry ; director/editor, David Espar.
Contributors: Sevareid, Eric,  1912-; Henry, Louise.; Espar, David.; Learning Corporation of America.; WGBH (Television station : Boston, Mass.)
Series: Enterprise; Enterprise
Publisher: Learning Corp. of America
Place of publication: New York
Format: Videorecording
Number of pages: 30
Subjects: Levi Strauss and Company.; Clothing trade  -- United States.
Other titles: Not by jeans alone.
Description: No company can rest on its laurels, even when its product is known around the world. And so the Levi Strauss Company, the world's largest clothing manufacturer, sought to move beyond jeans to "Levi Tailored Classics"--a market-opening attempt that encountered problems in a fast-changing marketplace.
Notes: PCC copy authorized by Learning Corp. of America.

Restricted to PCC use only.

Camera, Robert Moore ; graphics and music, Gene Mackles ; advisor, Stephen Greyser.

Eric Sevareid.

Russ Holcomb.

Master held at FB, is an U-Matic.

This tape does NOT have captions or subtitles.