Advertising in the broadcast and cable media
By: Elizabeth J. Heighton, Don R. Cunningham.
Contributors: Cunningham, Don R.
Edition: 2nd ed.
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1984
Place of publication: Belmont, Calif
Language: eng
Number of pages: 368
Subjects: Broadcast advertising; Cable television advertising
Notes: Bibliography: p. 361-363.
Includes index.
Rev. ed. of: Advertising in the broadcast media. 1976.