E-tailing
By: Bernadette Tiernan
Publisher: Dearborn
Published: 2000
Place of publication: Chicago
Language: eng
Number of pages: 278
ISBN-13: 9780585219103
Copyright date: 2000
Subjects: Electronic commerce; Retail trade; Automation; Commerce électronique; Commerce de détail; Automatisation; BUSINESS & ECONOMICS; Industries; Retailing
Notes: Includes bibliographical references (pages 269-270) and index.
Table of contents: title: 1; title: "Click Here" Economics -- 1 -- 2; title: Exploring Technological Frontiers -- 18 -- 3; title: Digital Middlemen -- 27 -- 4; title: Facets of Electronic Markets -- 40 -- 5; title: The Psychology of Internet Usage -- 52 -- 6; title: Implementing E-Commerce Strategies -- 57 -- 7; title: Cybermerchants -- 85 -- 8; title: Selling Products and Services Online -- 118 -- 9; title: Building Effective Customer Relations -- 164 -- 10; title: Secure Commerce on the Internet -- 181 -- 11; title: The Cast of Characters and Their Roles -- 207 -- 12; title: Products and Technologies -- 215 -- 13; title: Building Successful Net Partnerships -- 234 -- 14; title: The Global Challenge -- 240 -- 15; title: Visions of the Future -- 249 -- Appendix; title: Sign Off--Resources-- 253.