The reactive viewer
Subtitle: a review of research on audience reaction measurement
By: Barrie Gunter and Mallory Wober.
Contributors: Wober, J. M.
Series: Television research monograph,
Publisher: J. Libbey
Published: 1992
Place of publication: London
Language: eng
Number of pages: 119
Subjects: Television viewers -- Great Britain -- Attitudes -- Research; Television programs -- Great Britain -- Public opinion; Public opinion -- Great Britain
Notes: Includes bibliographical references (p. 109-114).