The Elements of Copywriting
Subtitle: The Essential Guide to Creating Copy That Gets the Results You Want
Edition: Pbk. Ed edition
Publisher: Longman
Published: September 1, 1998
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780028626307
Subjects: Writing & editing guides; Business / Economics / Finance; Textbooks; Reference; Advertising & Promotion; Business Writing; Language Arts & Disciplines / Journalism; General; Advertising copy; Authorship; Journalism