La pubblicità
Subtitle: potere di mercato, responsabilità sociali
By: Adriano Zanacchi
Series: Collana Libri per conoscere e usare i media
Publisher: Lupetti
Published: 1999
Place of publication: Milano
Language: ita
Number of pages: 576
Subjects: Advertising; Moral and ethical aspects; Nonprofit organizations; Marketing; Public service Advertising
Notes: "Appendice" (legislative): p. [491]-534.

Includes bibliographical references (p. 535-552) and indexes.