Dictionnaire de mercatique
Subtitle: études, stratégies, actions commerciales
By: J.-C. Gilardi, M. Koehl, J.-L. Koehl.
Contributors: Koehl, M.; Koehl, J.-L.
Edition: Nouv. présentation.
Series: La dicothèque Foucher
Publisher: Foucher
Published: 1999
Place of publication: Paris
Language: fre
Notes: Originally published 1995.