Marketing
Subtitle: a Southeast Asian perspective
By: edited by Ian McGovern.
Contributors: McGovern, Ian.
Publisher: Addison Wesley Pub. Co.; Addison Wesley Longman Asia Ltd (a Pearson Educati
Published: 1996
Place of publication: Singapore; Reading, Mass
Language: eng
Subjects: Marketing -- Asia, Southeastern; Marketing -- Asia, Southeastern -- Management; Marketing -- Singapore -- Case studies
Notes: Includes bibliographical references and index.