Retail power plays
Subtitle: from trading to brand leadership : strategies for building retail brand value
By: Andrew Wileman and Michael Jary.
Contributors: Jary, Michael, 1963-
Publisher: Macmillan
Published: 1997
Place of publication: Basingstoke
Language: eng
Number of pages: 280
Subjects: Brand name products.; Retail trade -- Management.
Notes: Includes index.