Marketing research
Subtitle: text and cases
By: by Harper W. Boyd and Ralph Westfall ; with the collaboration of William D. Barclay, Needham, Louis and Brorby, Inc. on the sampling chapters.
Contributors: Westfall, Ralph.
Edition: Rev. ed.
Publisher: Richard D. Irwin
Published: 1964
Place of publication: Homewood, Ill
Language: eng
Number of pages: 791
Notes: Previous ed. 1956.