Beyond advertising and publicity
Subtitle: the domain of hybrid messages
By: Siva K. Balasubramanian
Series: Report / Marketing Science Institute -- no. 91-131; Report (Marketing Science Institute) -- no. 91-131.
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Copyright date: 1991
Subjects: Advertising; Publicity; Communication in marketing
Notes: "Working paper."

"December 1991."

Includes bibliographical references (p. 30-34).