Developing, implementing & managing an effective marketing plan
By: Hal Goetsch.
Publisher: American Marketing Association; NTC Business Books
Published: 1993
Place of publication: Chicago, Ill; Lincolnwood, Ill., U.S.A
Language: eng
Number of pages: 249
Subjects: Marketing -- Planning.; Marketing -- Management.
Other titles: Developing, implementing, and managing an effective marketing plan.
Notes: Includes bibliographical references (p. 238-241) and index.