Playing to wiin
Subtitle: Nintendo and the videogame industry's greatest comeback
By: Daniel Sloan
Publisher: Wiley (Asia)
Published: 2011
Place of publication: Singapore
Language: eng
Number of pages: 245
ISBN-13: 9780470825129
Subjects: Nintendō Kabushiki Kaisha; Video games industry; History
Other titles: Playing to win
Description: "Nintendo's award-winning home console -- the Wii -- changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nontendo shocked them all. ... How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world's most fiercely competitive industries? ...[This book] ... details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software. All these factors combined to expand the gaming population and drive Nintendo to the top of its industry."--Book jacket.
Notes: Includes bibliographical references and index.