Vers une société des consommateurs
Subtitle: du marketing au consumérisme
By: Sylvain Wickham.
Edition: 1. éd.
Series: Collection SUP; L'Économiste ; 57
Publisher: Presses universitaires de France
Published: 1976
Place of publication: [Paris]
Language: fre
Number of pages: 213
Subjects: Marketing.; Consumer protection.
Notes: Includes bibliographical references.