Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition
Contributors: Susan Tyler Eastman (Editor); Douglas A. Ferguson (Editor); Robert Klein (Editor)
Edition: 5 edition
Publisher: Focal Press
Published: January 23, 2006
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780240807621
Subjects: Radio & television industry; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Industries - Media & Communications Industries; Business & Economics / Advertising & Promotion; Cable television; Marketing; Radio broadcasting; Television broadcasting