Consumerism
Subtitle: search for the consumer interest
By: edited by David A. Aaker & George S. Day.
Contributors: Day, George S.
Edition: 3d ed.
Publisher: Free Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 504
Subjects: Consumer protection -- United States -- Addresses, essays, lectures
Notes: Includes bibliographical references and index.