Market orientation
Subtitle: transforming food and agribusiness around the customer
By: by Adam Lindgreen ... [et al.].
Contributors: Lindgreen, Adam.
Series: Food and agricultural marketing
Publisher: Gower
Published: 2009
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9780566092084; 9780566092367
Subjects: Agricultural industries -- Management; Food industry and trade -- Management; Farm produce -- Marketing; Marketing research
Notes: Includes index.