La guerra del marketing
By: Al Ries, Jack Trout ; traducción Alfredo Salvador Díaz
Contributors: Trout, Jack; Díaz, Alfredo Salvador
Edition: 2a ed.
Publisher: McGrawHill
Published: 2006
Place of publication: México
Language: spa
Number of pages: 224
ISBN-13: 9789701058756
Subjects: Competencia económica; Mercadotecnia
Work titles: Marketing warfare
Notes: "Edición conmemorativa vigésimo aniversario."