Customer relationship management
Subtitle: a strategic imperative in the world of e-business
By: editor and contributor, Stanley A. Brown
Publisher: John Wiley & Sons Canada
Published: 2000
Place of publication: Toronto; New York
Language: eng
Number of pages: 345
ISBN-13: 9780471644095
Subjects: ELEKTRONİK TİCARET; Management; Electronic commerce; Relations avec la clientèle; Customer relations; Electronic Commerce; MÜŞTERİ İLİŞKİLERİ; YÖNETİM; Gestion; Telemarketing
Notes: Includes bibliographical references.