Advertising spending levels and promotion policies
Subtitle: profit potential for the application of management science
By: by Frank M. Bass.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 691; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 691.
Publisher: Institute for Research in the Behavioral, Economic and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1979
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 22
Subjects: Sales promotion.; Advertising -- Management.
Notes: Bibliography: p. 21-22.