Marketing et globalisation
Subtitle: comment réaliser l'unité au pluriel?
By: Houcine Akrout.
Series: Collection "Pratiques d'entreprises"
Publisher: EMS, Editions management & société
Published: 2005
Place of publication: Colombelles
Language: fre
Number of pages: 230
Subjects: Export marketing -- Management.; International business enterprises -- Marketing.; Globalization.
Notes: "Vade-mecum"--Cover.

Includes bibliographical references (p. 221-230).