The focus group
Subtitle: a strategic guide to organizing, conducting and analyzing the focus group interview
By: Jane Farley Templeton.
Edition: Rev. ed.
Publisher: Probus Pub., Company
Published: 1994
Place of publication: Chicago, IL
Language: eng
Number of pages: 308
Subjects: Marketing research.; Advertising -- Research.; Focused group interviewing.
Notes: Includes bibliographical references and index.