Are consumers well informed about prescription drugs
Subtitle: the impact of printed direct-to-consumer advertising
By: by Lisa A. Fisher, David J. Gross.
Contributors: Gross, David.; Public Policy Institute (American Association of Retired Persons)
Publisher: AARP, Public Policy Institute
Published: 2000
Place of publication: Washington, DC
Language: eng
Number of pages: 36
Subjects: Drug Industry; Advertising as Topic; Pharmaceutical Preparations; Consumer Participation
Notes: "#2000-04, April 2000."

Includes bibliographical references.

Also available online at http://research.aarp.org/health/2000_04_advertising.html