Public relations for the new Europe
By: Trevor Morris and Simon Goldsworthy.
Contributors: Goldsworthy, Simon.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230205833
Subjects: Public relations -- Europe; Crisis management -- Europe; Mass media -- European Union countries
Notes: Includes bibliographical references and index.
Table of contents: title: What is public relations?; title: Lessons from history; title: The structure of the pr industry; title: PR and integrated marketing communications; title: PR sectors and specialisms; title: The reputation of public relations; title: The law and public relations; title: Public relations ethics; title: Postar, a PR planning aid; title: Objectives; title: Strategy; title: Methods; title: How to be creative; title: Tactics; title: Administration; title: Evaluating results; title: Crisis management; title: Creating a socially responsible image; title: Dealing with the media; title: Press releases; title: Writing feature articles and opinion pieces; title: How to call a journalist; title: Internal communications; title: How to make an effective speech or presentation.