Does pioneering advantage exist?
Subtitle: a cross-national comparative study
By: X. Michael Song, C. Anthony Di Benedetto, Yuzhen Lisa Zhao
Contributors: Di Benedetto, C. Anthony; Zhao, Yuzhen Lisa; Marketing Science Institute
Series: Report -- no. 99-111; Report (Marketing Science Institute) -- no. 99-111
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Subjects: New products; Competition
Notes: "Working paper."

Includes bibliographical references (p. 39-43)