Structural and situational effects on mothers' responses to children's purchase requests
By: Edward T. Popper
Contributors: Harvard University. Graduate School of Business Administration
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1978
Place of publication: Boston]
Language: eng
Number of pages: 370
Subjects: Young consumers; Consumers' preferences
Notes: Thesis--Harvard University. Graduate School of Business Administration.

Includes bibliography.