Pro logo
By: by Michel Chevalier and Gerald Mazzalovo.
Contributors: Mazzalovo, Gerald.
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 288
Subjects: Brand name products.; Brand name products -- Management.; Corporate image.; Logos (Symbols); Consumer behavior.; Customer relations.
Notes: Includes bibliographical references and index.