Sell the Brand First
Subtitle: How to Sell Your Brand and Create Lasting Customer Loyalty
Edition: 1 edition
Publisher: McGraw-Hill
Published: May 16, 2006
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071470421
Subjects: Sales & marketing; Sales & Selling - Techniques; Customer relations; Business/Economics; Business & Economics; Business / Economics / Finance; Sales & Selling - General; Marketing - Research; Marketing; Customer Service; Business & Economics / Sales & Selling; Brand name products; Consumer satisfaction