Check lists of advertising essentials
By: compiled at Printers' ink by C. B. Larrabee, Henry William Marks [and] Harold J. Swart.
Contributors: Printers' ink.
Series: Printers' ink business bookshelf
Publisher: Funk & Wagnalls in association with Printers' Ink Pub. Co.
Published: 1950
Place of publication: New york
Language: eng
Number of pages: 328
Subjects: Marketing; Advertising.; Salesmen and salesmanship.
Notes: Includes material from articles in Printers's ink, and certain portions of material which originally appeared in Check lists of advertising, selling, and merchandising essentials, by C.R. Larrabee and H. W. Marks.