Strategic Relationship Marketing
Edition: 1 edition
Publisher: Springer
Published: June 20, 2002
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9783540431619
Subjects: Customer services; Strategic planning; Customer relations; Marketing; Business & Economics; Business / Economics / Finance; Relationship marketing; Business/Economics; Marketing - General; Entrepreneurship; Advertising & Promotion; Customer Service; Business & Economics / Customer Service; Business & Economics / Management; Business & Economics : Advertising & Promotion; Business & Economics : Entrepreneurship; Relationship Economics; Relationship Strategies