The quest for loyalty
Subtitle: creating value through partnership
By: edited with an introduction by Frederick F. Reichheld ; foreword by Scott D. Cook.
Contributors: Reichheld, Frederick F.
Series: A Harvard business review book; Harvard business review book series
Publisher: Harvard Business School Press
Published: 1996
Place of publication: Boston, MA
Language: eng
Number of pages: 278
Subjects: Customer relations.; Loyalty.; Employee loyalty.; Corporations -- Investor relations.
Notes: Includes index.