Indian media in a globalised world
By: Maya Ranganathan, Usha M. Rodrigues
Contributors: Rodrigues, Usha M.
Publisher: SAGE Publications
Published: 2010
Place of publication: Thousand Oaks
Language: eng
Number of pages: 275
ISBN-13: 9788132104018
Description: This book explores the transformation of Indian media in the context of two major developments: globalisation (which sociologist Anthony Giddens terms as being `revolutionary') and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as `foreign' to Indian culture by the media, but it has also opened the floodgates for the foreign media.

Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of `we', `they', and the `other', and how the `other' is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media. --Book Jacket.
Notes: Includes index.
Table of contents: title: Introduction; title: The economic aspect. Glocalisation of Indian television; title: Nationalism as a marketing tool by MNC advertisements; title: Print media in the era of globalisation; title: Commercial FM radio takes over Indian cities; title: The political aspect. The Pan-Tamil rhetoric in regional media; title: Citizen journalism and the public sphere in India; title: The Naga nation on the net; title: The cultural aspect. Towards a more inclusive Indian identity? a case study of the Bollywood film Swades; title: Public service broadcasting in India: Doordarshan's legacy; title: The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen; title: Media policy. Freedom in Indian blogosphere; title: Television policy in India : an unfulfilled agenda.