World branding
Subtitle: concept, strategy and design
By: [edited by] World Branding Committee, representative, Hiro Minamiyama ; [translation: Kazuko Fujimoto-Hedges and Keiko Ihara]
Contributors: World Branding Committee
Edition: English language ed.
Publisher: Gingko Press Inc.
Published: 2007
Place of publication: Corte Madera, CA
Language: eng
Number of pages: 295
ISBN-13: 9781584232834
Subjects: Business names; Branding consultants; Branding (Marketing); Brand name products
Notes: "First published in Japan in 2006 by Graphic-sha Publishing Co., Ltd."
Table of contents: title: Guide to world branding / Hiro Minamiyama; title: The search for a distinct image / Uli Mayer-Johanssen, Klaus-Peter Johanssen; title: Going global / Jeff Swystun; title: The end of branding / Barbara Brian; title: What is a brand? / Motoo Nakanishi; title: Branding with letters / Bo Linnemann; title: Fit for the future through consistent brand management / Friederike Biegel, Isabel Ossenberg; title: Case studies: Scandinavian Airlines, Audi, Wilkhahn, Muji, A coherent national brand for Denmark, South Tyrol, The Netherlands Ministry of Defence, The British Library, Adobe, Danske Bank Group, Hyndaicard; title: au; title: Human Group; title: Branding agencies.