Front line public diplomacy
Subtitle: how US embassies communicate with foreign publics
By: William A. Rugh
Edition: First edition.
Series: Palgrave Macmillan series in global public diplomacy; Palgrave Macmillan series in global public diplomacy
Publisher: Palgrave Macmillan
Published: 2014
Language: eng
Number of pages: 276
ISBN-13: 9781137444141
Subjects: Foreign public opinion; American Diplomatic and consular service; Foreign relations administration
Description: This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America. --Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Legacy : philosophy and legal basis; title: Public diplomacy personnel as FSOs; title: The public affairs officer; title: Contacts and personal networking; title: Traditional media; title: Social media : use in public diplomacy; title: Social media : factors to consider; title: Cultural programs; title: Centers, libraries and other american spaces; title: Educational exchanges; title: Defense department communications expansion; title: Comparing DoD and State's communications; title: Changes and enduring principles in PD practice.