Creating Customer Evangelists
Subtitle: How Loyal Customers Become a Volunteer Sales Force
Contributors: Guy Kawasaki (Foreword)
Publisher: Kaplan Business
Published: November 12, 2002
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780793155613
Subjects: Sales & marketing; Customer relations; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Business & Economics / Sales & Selling; Relationship marketing
First sentence: You are an evangelist.
Description: "When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company." "Authors Ben McConnell and Jackie Huba know how to take your company's best customers and build them into influential, loyal, and enthusiastic evangelists. In Creating Customer Evangelists, you will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can drive sales for your company." "By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. Creating Customer Evangelists focuses on this personal, ultimate marketing approach. McConnell and Huba demonstrate how you can convert good customers into exceptional ones who willingly spread the word."--Jacket.