Interview with Dionisio Garza Medina, interviewed by Regina García Cuéllar, Monterrey, Mexico
Publisher: Harvard Business School
Published: 2013
Place of publication: Boston, MA
Language: spa; eng
Number of pages: 84
Subjects: Interviews; Alumni and alumnae; Multiproduct firms; Businessmen; International business enterprises; Family-owned business enterprises; Bankruptcy; Capital investments; Consolidation and merger of corporations; Diversification in industry; Financial crises; Joint ventures; Marketing channels; Business; History; Economic conditions; Commerce; Alfa SAB de CV; Harvard University. Graduate School of Business Administration
Description: Dionisio Garza Medina talks about the economic crises in Mexico and the restructuring of Alfa. Garza Medina talks about his early emphasis on research and development as well as his efforts at building a good distribution network. He discusses how he diversified and modernized the family business, eventually growing it into a large conglomerate.
Notes: Title from PDF title page (viewed on September 2, 2015).

Interview translated into English. Transcript available in English and Spanish.

Access restrictions to transcript may apply. Contact Baker Library Special Collections for more information.

Interviewed in Spanish on 2013 March 13 in Monterrey by Regina García Cuéllar, Senior Researcher, Harvard Business School through the sponsorship of the Business History Initiative, Harvard Business School.

Interview with Dionisio Garza Medina, interviewed by Regina García Cuéllar, Monterrey, Mexico, March 13, 2013, Creating Emerging Markets Oral History Collection, Baker Library Historical Collections, Harvard Business School.

System requirements: Adobe Acrobat Reader.

Mode of access: World Wide Web.

Forms part of: Creating Emerging Markets oral history collection, 2006-