Information und Kaufentscheidung
Subtitle: Methoden und Ergebnisse empirischer Konsumentenforschung
By: Alfred Kuss.
Series: Marketing Management ;; 10; Marketing Management (Walter de Gruyter & Co.) ;; 10.
Publisher: W. de Gruyter
Published: 1987
Place of publication: Berlin; New York
Language: ger
Number of pages: 205
Subjects: Consumer behavior.
Notes: Bibliography: p. [185]-201.
Includes index.