Increasing environmental sensitivity via workplace experiences
Subtitle: working paper
By: Ida E. Berger and Vinay Kanetkar
Series: Report -- no. 94-110; Report (Marketing Science Institute) -- no. 94-110
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Green marketing; Green products
Notes: Includes bibliographical references (p. 23-24)