Malcolm McDonald on Marketing Planning
Subtitle: Understanding Marketing Plans and Strategy
Edition: Reissue edition
Publisher: Kogan Page
Published: January 1, 2008
Language: eng
Format: Paperback
Number of pages: 197
ISBN-13: 9780749451493
Subjects: Sales & marketing; Marketing +; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - Management; Strategic Planning; Business & Economics / Marketing / General; Business & Economics/Strategic Planning; Management; Marketing; Planning