The entrepreneur's guide to marketing
By: Robert F. Everett.
Series: The entrepreneur's guide
Publisher: Praeger Publishers
Published: 2008
Place of publication: Westport, Conn
Language: eng
ISBN-13: 9780313350481
Subjects: Marketing -- Management; Marketing -- Decision making; Small business marketing; Sales management
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing demystified; title: Marketing applied : a strategic overview of marketing; title: What do I want?; title: Your market and what it needs; title: Your operational environment; title: Assessing your own capabilities; title: Identifying and evaluating your competitors; title: Positioning your product or service; title: Pricing your products and services; title: Deciding on your marketing strategy; title: Developing and delivering your message; title: Getting your message out there; title: Selling effectively and ethically; title: Standing by your word; title: Calling in the pros; title: Conclusion.