Business marketing
Subtitle: connecting strategy, relationships, and learning
By: F. Robert Dwyer, John F. Tanner, Jr.
Contributors: Tanner, John F.
Edition: 4th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 704
ISBN-13: 9780073529905
Subjects: Marketing
Notes: Includes index.