Marketing research
By: [by] David J. Luck, Hugh G. Wales [and] Donald A. Taylor.
Contributors: Wales, Hugh G., joint author.; Taylor, Donald Arthur, 1923- joint author.
Edition: 4th ed.
Publisher: Prentice-Hall
Published: 1974
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 470
Subjects: Marketing research.
Notes: Bibliography: p. 453-462.