Sexy little numbers
Subtitle: how to grow your business using the data you already have
By: Dimitri Maex with Paul B. Brown
Contributors: Brown, Paul B.
Edition: 1st ed.
Publisher: Crown Business
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 257
ISBN-13: 9780307888341; 9780307888365
Subjects: Research; Marketing research; Consumer behavior; Advertising; Data mining
Notes: Includes index.
Table of contents: title: How this book will help you grow your business; title: Targeting : who should you talk to?; title: Discover : what should you talk to customers about?; title: Locate : how do you find them?; title: Budget : how much do you spend?; title: Yardsticks : how do you measure what works and doesn't?; title: Optimize : how do you do more of what works and less of what doesn't?; title: The future.