Payoffs from participating in complementary product strategies
By: Sanjit Sengupta
Series: Report -- no. 95-118; Report (Marketing Science Institute) -- no. 95-118
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: New products -- Marketing; High technology -- Marketing
Notes: "Working paper."

"December 1995."

Includes bibliographical references (p. 25-27)