Beating the commodity trap
Subtitle: how to maximize your competitive position and increase your pricing power
By: Richard A. D'Aveni.
Publisher: Harvard Business Press
Published: 2009
Place of publication: Boston, Mass
Language: eng
Number of pages: 194
ISBN-13: 9781422103159
Subjects: Commercial products; Consumption (Economics); Strategic planning; Competition
Table of contents: title: The three commodity traps : from diamonds to glass; title: The deterioration trap : how to use market power to beat the low-end competitors; title: The proliferation trap : how to manage multiple threats to your competitive position; title: The escalation trap : how to manage escalating competition while prices fall; title: The diamond in the rough : how to keep finding your best competitive position as market dynamics change.