Market études et recherches en marketing
Subtitle: fondements, méthodes
By: Yves Evrard, Bernard Pras, Elyette Roux ; en collaboration avec Jean-Marie Choffray, Anne-Marie Dussaix, Michel Claessens.
Contributors: Pras, Bernard.; Roux, Eyette.; Choffray, Jean-Marie.; Dussaix, Anne-Marie.; Claessens, Michel.
Publisher: Dunod
Published: 2000
Place of publication: Paris
Language: fre
Number of pages: 672
Notes: Originally published: Paris: Nathan, 1993.