Modeling and testing structured markets
Subtitle: a nested logit approach
By: by P.K. Kannan and Gordon P. Wright.
Contributors: Wright, Gordon P.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 978; Paper (Krannert Graduate School of Management, Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 978.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1990
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 36
Subjects: Brand choice -- Econometric models.; Consumers' preferences -- Econometric models.; Marketing -- Econometric models.
Notes: Includes bibliographical references (p. 35-36).
"August 1990."