Total global strategy II
Subtitle: updated for the internet and service era
By: George S. Yip.
Edition: International ed.
Publisher: Prentice Hall; Pearson Education
Published: 2003
Place of publication: Upper Saddle River, N.J; [London?]
Language: eng
Number of pages: 299
Subjects: International business enterprises -- Management.; Strategic planning.; Electronic commerce.; Service industries.
Notes: Includes bibliographical references and index.