Industrial and organizational marketing
By: Michael H. Morris.
Edition: 2nd ed.
Publisher: Macmillan Pub. Co.; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1992
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 784
Subjects: Industrial marketing.
Notes: Includes bibliographical references (p. 765-773) and indexes.