role of brand name and country-of-origin cues in Irish consumers' product evaluations
By: Lorraine O'Shea.
Publisher: University College Dublin
Published: 1991
Place of publication: Dublin
Language: eng
Number of pages: 114
Subjects: Product management.; Brand name products.; Consumers -- Ireland -- Attitudes.; Consumer behavior -- Ireland.
Notes: Thesis (M.B.A.) - University College Dublin, 1991.