Harvard business review on pricing.
Series: The Harvard business review paperback series
Publisher: Harvard Business School Pub.
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 209
ISBN-13: 9781422146583
Subjects: Pricing
Other titles: Harvard business review.
Notes: A selection of articles previously published in the Harvard business review.

Includes index.
Table of contents: title: How do you know when the price is right? / Robert J. Dolan; title: Pricing and the psychology of consumption / John T. Gourville and Dilip Soman; title: Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello; title: How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis; title: Pricing policies for new products / Joel Dean; title: Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi; title: Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada; title: Making money with proactive pricing / Elliot B. Ross.