Broadening the concept of sustainability and measuring its impact on firm's performance
By: Bipul Kumar, P.K. Sinha, P.R. Shukla, Abhishek
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2013-08-01
Publisher: Indian Institute of Management
Published: 2013
Place of publication: Ahmedabad
Language: eng
Number of pages: 28
Subjects: Sustainability; Marketing; Business enterprises
Notes: Includes bibliographical references (pages 22-28).