How companies win
Subtitle: profiting from demand-driven business models no matter what business you're in
By: Rick Kash, David Calhoun
Contributors: Calhoun, David (David L.)
Edition: 1st ed.
Publisher: HarperBusiness
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 256
ISBN-13: 9780062000453
Subjects: Management; Consumer satisfaction; Success in business; Customer services; Organizational effectiveness; Organizational change; Customer relations
Description: Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand.
Notes: Includes bibliographical references and index.