Big brand
By: [editors, Jican Lu, Fuguo Yu]
Publisher: Designer Books
Published: 2008
Place of publication: Beijing
Language: eng
Number of pages: 317
ISBN-13: 9784903233291
Subjects: Commercial art; Brand name products; Graphic arts
Other titles: Global brand latest album, big brands; Big brands, pool global brand essence
Description: Fundamentally speaking the brand personality is aimed at helping the consumer brand aweness, brand segment, which allows consumers to accept the brand. This book shows many examples of various brand personalities.