Finanzmarketing von Kreditinstituten für Finanzinnovationen
Subtitle: die Ausgestaltung von Finanzinnovationen als geschäftspolitische Herausforderung an Kreditinstitute
By: Johannes Maier.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1861 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1861 =; European university studies. Series V, Economics and management ;; vol. 1861; Europäische Hochschulschriften.; Bd. 1861.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 305
Subjects: Bank marketing -- Germany.; Financial institutions -- Germany.; Finance -- Technological innovations -- Germany.
Notes: Includes bibliographical references (p. 287-305).
Originally presented as the author's thesis (doctoral)--Universität Freiburg i.B., 1995.