Aggressive Werbemethoden in der Schweiz und deren lauterkeitsrechtliche Beurteilung
By: Peter Friedrich.
Publisher: Schulthess
Published: 1993
Place of publication: Zürich
Language: ger
Number of pages: 217
Subjects: Advertising laws -- Switzerland.; Competition, Unfair -- Switzerland.; Advertising -- Moral and ethical aspects.
Notes: Includes bibliographical references (p. xxvii-xl).
Originally presented as the author's thesis (doctoral)--Universität Zürich, 1992.