Industrial marketing management
Subtitle: a strategic view of business markets
By: Michael D. Hutt, Thomas W. Speh.
Contributors: Speh, Thomas W.
Edition: 2nd ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1985
Place of publication: Chicago
Language: eng
Number of pages: 632
Subjects: Industrial marketing -- Management.
Notes: Includes bibliographical references and indexes.