Environmentalism and the new logic of business
Subtitle: how firms can be profitable and leave our children a living planet
By: R. Edward Freeman, Jessica Pierce, Richard Dodd
Contributors: Pierce, Jessica, 1965-; Dodd, Richard
Publisher: Oxford University Press
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 146
Subjects: Industrial management -- Environmental aspects; Environmentalism; Environmental law; Environmental law, International; Social responsibility of business; Industrial management -- Environmental aspects -- United States -- Case studies
Genres: Case studies
Description: "Environmentalism and the New Logic of Business outlines a program for change that firms can use to maximize their profits and minimize their impact on the environment. Drawing on examples from corporations large (DuPont, McDonald's) and small (Johnsonville Sausage), the authors demonstrate how companies around the world are putting values and a concern for the environment to work to motivate employees, improve service levels, and respond to the constant pressure for innovation, competitive advantage, and care for the bottom line."--Jacket.
Notes: Includes bibliographical references (p. 123-134) and index