Product harm crises
Subtitle: main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective
By: Ganganee Chandima Samaraweera
Publisher: S. Godage & Brothers (Pvt) Ltd.
Published: 2016
Place of publication: Colombo, Sri Lanka
Language: eng
Number of pages: 520
ISBN-13: 9789553070944
Subjects: Product management; Branding (Marketing); Consumer behavior; Customer loyalty; Moral and ethical aspects
Description: Specific study on China and Sri Lanka.
Notes: Includes bibliographical references (pages 419-496).