The Fake Factor
Subtitle: Why We Love Brands but Buy Fakes
Publisher: Cyan Communications; Cyan ; Singapore; Marshall Cavendish Business
Published: January 28, 2006
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781904879428
Subjects: Sales & marketing; Product Management; Consumer Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Consumer Behavior - General