Marketing Encyclopedia
Subtitle: Issues and Trends Shaping the Future
Contributors: American Marketing Association (Corporate Author); Jeffrey Heilbrunn (Editor)
Publisher: American Marketing Association
Published: March 1995
Language: eng
Format: Hardcover
Number of pages: 348
ISBN-13: 9780844235936
Subjects: Reference works; Sales & marketing; Marketing - General; Marketing; Business / Economics / Finance; Business/Economics; Reference - General; Advertising & Promotion; Encyclopedias