Pharmaceutical lifecycle management
Subtitle: making the most of each and every brand
By: Tony Ellery, Neal Hansen
Contributors: Hansen, Neal
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 412
ISBN-13: 9780470487532
Subjects: Pharmaceutical Preparations; Drug Industry; Methods; Pharmaceutical Economics; Marketing; Economics; Legislation & jurisprudence; Drug Approval
Notes: Includes index.