The greatest direct mail sales letters of all time
Subtitle: why they succeed, how they're created, how you can create great sales letters too!
By: by Richard S. Hodgson.
Contributors: Dartnell Corporation.
Edition: Rev. ed.
Publisher: Dartnell Corp.; Dartnell Corp
Published: 1995
Place of publication: Chicago, IL
Language: eng
Number of pages: 548
Subjects: Sales letters -- Handbooks, manuals, etc.; Mail-order business -- Handbooks, manuals, etc.
Notes: Includes bibliographical references (p. 531) and index.