Six timeless marketing blunders
By: by William L. Shanklin.
Publisher: Lexington Books
Published: 1989
Place of publication: Lexington, Mass
Language: eng
Number of pages: 154
Subjects: Marketing -- Management
Description: How to avoid classic entrepreneurial errors when developing a business or marketing a product and how to improve your chances for success.
Notes: Bibliography: p. [147]-149.
Includes index.