Experiments on the value of information in simulated marketing environments
By: by Paul E. Green, Patrick J. Robinson and Peter T. Fitzroy.
Contributors: Robinson, Patrick J.; Fitzroy, Peter T.; Marketing Science Institute.
Series: Marketing Science Institute. Series of books
Publisher: Allyn and Bacon
Published: 1967
Place of publication: Boston
Number of pages: 194
Subjects: Marketing -- Management; Decision making
Notes: Bibliography: p. 187-189.