CRM fundamentals
By: Scott Kostojohn, Mathew Johnson, Brian Paulen
Contributors: Johnson, Mathew; Paulen, Brian
Publisher: Apress; Distributed to the book trade worldwide by Springer Science+Business Media
Published: 2011
Place of publication: [Berkeley, Calif.]; New York
Language: eng
Number of pages: 232
ISBN-13: 9781430235903; 9781430235910
Subjects: Management; Customer relations
Description: "CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover.
Notes: Includes index.