The design of consumer research panels: conception and administration of the Berkeley food panel
By: [by] Louis P. Bucklin and James M. Carman.
Contributors: Carman, James M., joint author.; University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications; Publications of the Institute of Business and Economic Research, University of California.
Publisher: Institute of Business and Economic Research
Published: 1967
Place of publication: [Berkeley]
Language: eng; lat; grc
Number of pages: 195
Subjects: Consumer panels -- California -- Berkeley.; Grocery trade -- California -- Berkeley.
Other titles: Research program in marketing.
Notes: Bibliography: p. 187-195.
Publications of the Institute of Business and Economic Research, University of California.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.