Basic marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy.
Contributors: McCarthy, E. Jerome
Edition: 13th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1999
Place of publication: Boston; London
Language: eng
Number of pages: 791
Notes: Previous ed.: 1996.

Includes indexes.