Corporate Architecture
Publisher: Braun GmbH & Company, G.
Published: 2014
Language: eng
Number of pages: 272
ISBN-13: 9783037681688
Subjects: Architecture, industrial; Industrial design coordination; Commercial buildings; Exhibition buildings; Corporate image
Description: "Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.