Health claims in advertising and labeling
Subtitle: a study of the cereal market
By: Pauline M. Ippolito, Alan D. Mathios.
Contributors: Mathios, Alan D.
Series: Bureau of Economics staff report
Publisher: Federal Trade Commission
Published: 1989
Place of publication: [Washington, D.C.]
Language: eng
Number of pages: 123
Subjects: Health education.; Health behavior.; Cereals, Prepared.; Communication in marketing.
Notes: Includes bibliographical references (p. 119-123).
"August 1989."