The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World
Subtitle: Proceedings of the 2011 World Marketing Congress
Publisher: Springer
Published: Jul 12, 2018
Format: paperback
Number of pages: 953
ISBN-13: 9783319842981
Notes: Source title: The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)