Hanbai sokushin to shōhisha kōdō
By: Arakawa Yūkichi cho
Series: Ryūtsū kenkyū ronshū -- dai 4-kan
Publisher: Chikura Shobō
Published: 1989
Place of publication: Tōkyō
Language: jpn
Number of pages: 175
Subjects: Marketing; Consumer behavior
Notes: Includes bibliographical references.