Market-led strategic change
Subtitle: a guide to transforming the process of going to market
By: Nigel F. Piercy
Edition: 3rd ed.
Publisher: Elsevier Butterworth-Heinemann; Butterworth-Heinemann
Published: 2005
Place of publication: Oxford; Boston
Language: eng
Number of pages: 762
ISBN-13: 9780750652254
Notes: Includes bibliographical references and index.