Xian dai shang pin liu tong
Subtitle: li lun yu zheng ce
By: Xia Chunyu zhu.
Edition: Di 1 ban
Series: Zhongguo dang dai jing ji qian yan ke xue wen ku
Publisher: Dongbei cai jing da xue chu ban she
Published: 1998
Place of publication: Dalian Shi
Language: chi
Number of pages: 318
Subjects: Marketing.; Marketing -- China.
Notes: Includes bibliographical references.

Preface also in English.