Direct Marketing
Subtitle: A Step-By-Step Guide to Effective Planning and Targeting (Marketing in Action Series)
Publisher: Kogan Page
Published: October 1, 2002
Language: eng
Format: Paperback
Number of pages: 180
ISBN-13: 9780749436773
Subjects: Sales & marketing; Marketing - Direct; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / Direct; Marketing - General