Sales promotion
Subtitle: how to create, implement & integrate campaigns that really work
By: Roddy Mullin and Julian Cummins.
Contributors: Cummins, Julian.
Edition: 4th ed.
Publisher: Kogan Page
Published: 2008
Place of publication: London; Philadelphia
Language: eng
Number of pages: 300
ISBN-13: 9780749450212
Subjects: Sales promotion; Marketing
Notes: Includes bibliographical references (p. 292) and index.
Table of contents: title: Starting with the customer; title: The business and marketing purpose behind sales promotion; title: What sales promotions can do; title: How to use promotions; title: How to be creative; title: How to use suppliers; title: How to implement a promotion; title: Self-regulation and the law; title: Marketing accountability and research; title: Off-the-shelf offers; title: Joint promotions; title: Price promotions; title: Premium promotions; title: Prize promotions; title: International sales promotion.