Das soziale Bewusstsein von Konsumenten
Subtitle: Erklärungsansätze u. Ergebnisse e. empir. Unters. in d. Bundesrepublik Deutschland
By: Manfred Bruhn.
Series: Schriftenreihe Unternehmensführung und Marketing ; Bd. 11
Publisher: Gabler
Published: 1978
Place of publication: Wiesbaden
Language: ger
Number of pages: 212
Subjects: Consumer protection -- Germany (West); Industries -- Social aspects -- Germany (West); Marketing -- Social aspects -- Germany (West)
Notes: Bibliography: p. 199-206.
Originally presented as the author's thesis, Münster.
Includes index.