Sweating Bullets
Subtitle: Notes about Inventing PowerPoint
Publisher: Vinland Books
Published: 20 April 2012
Place of publication: San Francisco, USA; London, UK
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9780985142407
Table of contents: title: Contents; label: PART I: INTRODUCTION TO POWERPOINT
title: 1; label: 1
title: Presenting PowerPoint
pagenum: 1; label: 2
title: Contemporary Evidence
pagenum: 3; label: 3
title: The First Qualification of an Historian
pagenum: 4; label: 4
title: Powerful Emotions Recollected in Tranquility
pagenum: 5; label: 5
title: PowerPoint Has Many Fathers, Especially Three
pagenum: 7; label: 6
title: All the Wizards in Order of Appearance (Division I)
pagenum: 9; label: 7
title: All the Wizards in Order of Appearance (Division II)
pagenum: 13; label: 8
title: Presentation Formats before PowerPoint
pagenum: 15; label: 9
title: How Different Presentation Formats Were Used
pagenum: 17; label: PART II: PREPARING FOR POWERPOINT
title: 21; label: 10
title: “Why Did You Pick This Idea to Work On?”
pagenum: 21; label: 11
title: The Audio-Visual Industry
pagenum: 23; label: 12
title: Computers and the Humanities
pagenum: 25; label: 13
title: Northern Telecom Company Culture
pagenum: 28; label: 14
title: How Much Pain Will They Endure?
pagenum: 30; label: 15
title: The Global Presentation Grand Tour
pagenum: 32; label: 16
title: Focused Prediction of New Categories
pagenum: 34; label: 17
title: This Wouldn’t Make Sense with the Internet
pagenum: 35; label: PART III: FORETHOUGHT BEFORE POWERPOINT
title: 39; label: 18
title: Forethought’s Earlier Idea
pagenum: 39; label: 19
title: The “Lab Day” Demonstration
pagenum: 42; label: 20
title: Liquidate or Restart?
pagenum: 44; label: 21
title: Why Would Forethought Want to Hire Me?
pagenum: 45; label: 22
title: Why Would I Want to Join Forethought?
pagenum: 47; label: 23
title: Alternatives to Joining Forethought
pagenum: 49; label: 24
title: The Restart Strategy: Two Parallel Paths
pagenum: 51; label: 25
title: Dual Paths Reflect Dual Managers
pagenum: 53; label: 26
title: To Refocus: Applications for Standard Platforms
pagenum: 56; label: 27
title: The MACWARE Brand
pagenum: 57; label: PART IV: POWERPOINT 1.0
title: 61; label: 28
title: The First Two-Page Description of PowerPoint
pagenum: 61; label: 29
title: Enlisting Dennis Austin
pagenum: 64; label: 30
title: Evaluating Microsoft Windows Before It Shipped
pagenum: 67; label: 31
title: Shipping FileMaker in the Mac Doldrums of 1985
pagenum: 70; label: 32
title: Starting on PowerPoint Planning
pagenum: 72; label: 33
title: But Isn’t PowerPoint Too Simple?
pagenum: 73; label: 34
title: Why I Thought Many People Wanted PowerPoint
pagenum: 74; label: 37
title: There Are No Successful Competitors
pagenum: 78; label: 35
title: Leveraging Personal Motivations
pagenum: 75; label: 36
title: Potential Customers Are Spending Heavily Now
pagenum: 77; label: 38
title: Presentations Require Graphical PCs
pagenum: 79; label: 39
title: Presentations Will Be One of the Largest Markets
pagenum: 81; label: 40
title: This Is More Than a Replacement Market
pagenum: 83; label: 41
title: The Best Feature Was Hard to Understand
pagenum: 85; label: 42
title: There Is No Market Leader to Displace
pagenum: 87; label: 43
title: Analyzing My Corpus of Slides from the Grand Tour
pagenum: 88; label: 44
title: The Design Spec Was Vital Before the Internet
pagenum: 90; label: 45
title: PowerPoint Design Beginnings
pagenum: 91; label: 46
title: Initial Design: Principles
pagenum: 92; label: 47
title: Initial Design: Slides
pagenum: 93; label: 48
title: Initial Design: Drawing
pagenum: 95; label: 49
title: Initial Design: Text
pagenum: 96; label: 50
title: Initial Design: Pictures
pagenum: 98; label: 51
title: Initial Design: Master Slide
pagenum: 99; label: 52
title: Initial Design: Title Sorter and Slide Sorter
pagenum: 100; label: 53
title: Initial Design: Slide Show
pagenum: 101; label: 54
title: Initial Design: Notes and Handouts
pagenum: 102; label: 55
title: Design for a Particular Task (Don’t Generalize)
pagenum: 103; label: 56
title: PowerPoint Development Begins for Macintosh
pagenum: 104; label: 57
title: Explaining the Decision to Develop for Mac First
pagenum: 107; label: 58
title: Cross Development of Mac PowerPoint on Lisa
pagenum: 110; label: 59
title: The Target Environment for Macintosh PowerPoint
pagenum: 110; label: 60
title: Arguments for Leaving Out Features
pagenum: 111; label: 61
title: Sharpening the Focus for PowerPoint 1.0
pagenum: 115; label: 62
title: Overheads as a Growing Business Market
pagenum: 116; label: 63
title: When I Learned about Overhead vs. 35mm Style
pagenum: 118; label: 64
title: How Overhead Style Differs from 35mm Style
pagenum: 120; label: 65
title: PowerPoint 1.0 Feature Prioritization
pagenum: 124; label: 66
title: Windows 1.0 Ships, with Forethought as an ISV
pagenum: 125; label: 67
title: FileMaker and Other Distractions
pagenum: 126; label: 68
title: Designing to the Limit of Macintosh Capabilities
pagenum: 128; label: 69
title: Forget Earlier Software, Match What Presenters Do
pagenum: 130; label: 70
title: Unsuccessful Competitors Prior to PowerPoint
pagenum: 131; label: 71
title: PowerPoint Fails an Assessment
pagenum: 134; label: 72
title: The PowerPoint Idea Is Leaked, but Misapplied
pagenum: 137; label: 73
title: Resistance Was the Problem, not Espionage
pagenum: 140; label: 74
title: System Requirements for PowerPoint 1.0
pagenum: 141; label: 75
title: The State of Macintosh at Predicted Shipment
pagenum: 143; label: 76
title: Macintosh Implementation Considerations
pagenum: 144; label: 77
title: The State of Windows at Predicted Shipment
pagenum: 147; label: 78
title: Enlisting Tom Rudkin
pagenum: 149; label: 79
title: Startup Ingenuity for Source Code Control
pagenum: 151; label: 80
title: The PowerPoint Paper Blizzard of 1986
pagenum: 152; label: 81
title: Invasion of the Xeroids
pagenum: 153; label: 82
title: Problems with Publishing
pagenum: 155; label: 83
title: Apple Gets Interested in Investing
pagenum: 158; label: 84
title: Why We Thought Apple Should Invest
pagenum: 160; label: 85
title: Adding Final Resources for PowerPoint Ship
pagenum: 162; label: 86
title: How PowerPoint Got Its Name
pagenum: 163; label: 87
title: Columbus Becomes the PowerPoint Mascot
pagenum: 165; label: 88
title: The Countdown to First Customer Ship
pagenum: 168; label: 89
title: Apple’s Very First Ever Investment, in PowerPoint
pagenum: 169; label: 90
title: Apple’s Private Side Letter
pagenum: 171; label: 91
title: Microsoft Invites Itself to See PowerPoint
pagenum: 172; label: 92
title: Staffing Up for the PowerPoint Launch
pagenum: 173; label: 93
title: New Manufacturing for PowerPoint Launch
pagenum: 174; label: 94
title: Microsoft’s First Offer to Acquire PowerPoint
pagenum: 177; label: 95
title: The Golden Masters for PowerPoint 1.0
pagenum: 178; label: 96
title: PowerPoint 1.0 Ships
pagenum: 181; label: 97
title: The Restart is Complete
pagenum: 182; label: PART V: MICROSOFT ACQUISITION OF POWERPOINT
title: 185; label: 98
title: Are We Planning for an IPO or an Acquisition?
pagenum: 185; label: 99
title: Progressively Better Offers from Microsoft
pagenum: 187; label: 100
title: How Microsoft Decided to Pursue PowerPoint
pagenum: 189; label: 101
title: Forethought Managers Decide for Acquisition
pagenum: 193; label: 102
title: Reasons Why I Favored Joining Microsoft
pagenum: 195; label: 103
title: Bill Gates Has to Approve Bob Gaskins
pagenum: 196; label: 104
title: Forethought Investors Decide for Acquisition
pagenum: 198; label: 105
title: Final Negotiations on the Microsoft Deal
pagenum: 199; label: 106
title: The Internal Announcement of the Acquisition
pagenum: 201; label: 107
title: Agreeing on the Organization (and No P-Code)
pagenum: 204; label: 108
title: Final Steps to a Definitive Agreement and a Price
pagenum: 206; label: 109
title: The Payout at the Acquisition
pagenum: 207; label: 110
title: The Outcome for People Who Didn’t Get Acquired
pagenum: 209; label: 111
title: What If There Had Been No Acquisition?
pagenum: 211; label: 112
title: Resolution of the Dual Companies Strategy
pagenum: 212; label: 113
title: Did the Dual Strategy Help PowerPoint?
pagenum: 214; label: 114
title: How Much Did the Dual Strategy Cost?
pagenum: 217; label: 115
title: Could the Publishing Business Have Succeeded?
pagenum: 218; label: 116
title: Did the Slow Development of PowerPoint Hurt?
pagenum: 220; label: 117
title: Was PowerPoint Just Luck? How Risky Was It?
pagenum: 223; label: PART VI: POWERPOINT JOINS MICROSOFT
title: 227; label: 118
title: Reverse-Acquiring a Senior Management Team
pagenum: 227; label: 119
title: Action Items to Enter Heaven
pagenum: 228; label: 120
title: “We Charge Those People to Talk to Them”
pagenum: 230; label: 121
title: We Avoid Becoming Woroftics
pagenum: 231; label: 122
title: Starting as I Meant to Go On
pagenum: 233; label: 123
title: The Ultimate Resource
pagenum: 234; label: 124
title: “Planning” for All Applications at the Same Time
pagenum: 236; label: 125
title: Don’t Hire Anyone without a Career Path
pagenum: 237; label: 126
title: Our First Microsoft Company Meeting
pagenum: 240; label: 127
title: Our Silicon Valley Holidays Survive
pagenum: 241; label: PART VII: POWERPOINT 2.0
title: 243; label: 128
title: First PowerPoint Review with Bill Gates
pagenum: 243; label: 129
title: Design of Color PowerPoint 2.0 for Mac
pagenum: 246; label: 130
title: Including 35mm Style in PowerPoint
pagenum: 247; label: 131
title: How Can 35mm Slides Be Made by Amateurs?
pagenum: 250; label: 132
title: Looking for Genigraphics, and Vice Versa
pagenum: 253; label: 133
title: Genigraphics: First Contact
pagenum: 256; label: 134
title: Immediate Agreement with Genigraphics
pagenum: 260; label: 135
title: Real Work Begins with Genigraphics
pagenum: 261; label: 136
title: A Blind Spot in My Understanding of Genigraphics
pagenum: 264; label: 137
title: Reflections from the Apps Division Staff Retreat
pagenum: 268; label: 138
title: Permanent Home for the Graphics Business Unit
pagenum: 270; label: 139
title: PowerPoint 2.0 for Mac Ships
pagenum: 274; label: 140
title: Print Production for PowerPoint 2.0
pagenum: 278; label: 141
title: PowerPoint 2.0 Mac Ship Party
pagenum: 279; label: 142
title: Post-Mortem for the Mac PowerPoint 2.0 Schedule
pagenum: 280; label: 143
title: Genigraphics Expands to Europe
pagenum: 284; label: 144
title: PowerPoint First Year Sales
pagenum: 285; label: 145
title: Mike Maples Arrives
pagenum: 287; label: 146
title: My Memo on GBU First Year Results
pagenum: 289; label: 147
title: Excruciatingly Slow Progress at Genigraphics
pagenum: 291; label: 148
title: Bill Gates’s Review of PowerPoint 2.0 for Windows
pagenum: 294; label: 149
title: From Resource Planning Meeting to Re-Org
pagenum: 297; label: 150
title: Genigraphics Sheds its Hardware Business
pagenum: 300; label: 151
title: Bathing in Fountains of Champagne
pagenum: 303; label: 152
title: PowerPoint for Windows 2.0, Then for OS/2 PM
pagenum: 305; label: 153
title: Bill Seeks Tools to Make “Windows 3.0” a Big Hit
pagenum: 307; label: 154
title: PowerPoint Should Skip Windows, Go to OS/2 PM
pagenum: 309; label: 155
title: Tentative Feelers about Windows 3.0
pagenum: 311; label: 156
title: Bill for Windows vs. Steve for OS/2 PM
pagenum: 312; label: 157
title: PowerPoint for Windows 3.0, not for OS/2 PM
pagenum: 313; label: 158
title: The GBU Building Is Completed
pagenum: 316; label: 159
title: Windows 3.0 Eclipses OS/2 PM at Microsoft
pagenum: 319; label: 160
title: PowerPoint 2.0 Sells Windows 3.0
pagenum: 321; label: PART VIII: POWERPOINT 3.0
title: 325; label: 161
title: Bill Gates’s Early Input on PowerPoint 3.0
pagenum: 325; label: 162
title: Beginning on PowerPoint 3.0
pagenum: 326; label: 163
title: PowerPoint 3.0 Drawing
pagenum: 327; label: 164
title: The First Promise of Moving from Diskettes
pagenum: 328; label: 165
title: Even More Travel Is Recommended
pagenum: 329; label: 166
title: Reorganizing For PowerPoint 3.0
pagenum: 331; label: 167
title: Genigraphics Development in Silicon Valley
pagenum: 332; label: 168
title: A Prototype Conference Room of the Future
pagenum: 333; label: 169
title: Stand By to Repel Boarders
pagenum: 335; label: 170
title: Melinda French Discovers a PowerPoint Feature
pagenum: 337; label: 171
title: PowerPoint Improved the Fonts in Windows 3.1
pagenum: 337; label: 172
title: Refocusing with Genigraphics
pagenum: 342; label: 173
title: Another Bill Gates Review of PowerPoint 3.0
pagenum: 344; label: 174
title: Genigraphics’ Enlarged Role in PowerPoint
pagenum: 346; label: 175
title: The Temporarily Successful Story of 3-D Charts
pagenum: 347; label: 176
title: Genigraphics Symbol Library in PowerPoint 3.0
pagenum: 349; label: 177
title: Real Templates in PowerPoint 3.0
pagenum: 353; label: 178
title: Not Chiefly …
pagenum: 354; label: 179
title: Incentives to Fix a Problem with Support
pagenum: 356; label: 180
title: Microsoft Office Rears Its Head
pagenum: 356; label: 181
title: Video in PowerPoint 3.0, Despite the Consultant
pagenum: 361; label: 182
title: PowerPoint 3.0 Will Be Hostage to Windows 3.1
pagenum: 363; label: 183
title: Complexity Grows in the PowerPoint 3.0 Project
pagenum: 364; label: 184
title: My Unsystematic Testing Program
pagenum: 368; label: 185
title: Continued Changes in Genigraphics’ Business
pagenum: 369; label: 186
title: Planning for the Windows 3.1 Announcement
pagenum: 370; label: 187
title: Increasing Development Effort for PowerPoint 3.0
pagenum: 371; label: 188
title: The World’s First Laptop Video Presentation
pagenum: 373; label: 189
title: A Heavy Company Tax on Shipping
pagenum: 375; label: 190
title: What to Do After PowerPoint 3.0?
pagenum: 377; label: PART IX: LEAVING POWERPOINT
title: 381; label: 191
title: My Longstanding Plan to Retire from Microsoft
pagenum: 381; label: 192
title: Finding a Good Time to Leave
pagenum: 383; label: 193
title: Reasons to Be Gloomy
pagenum: 384; label: 194
title: The Mechanics of Leaving
pagenum: 386; label: 195
title: Circumspice
pagenum: 388; label: 196
title: The Superannuated Man
pagenum: 389; label: 197
title: PowerPoint Continues Its Success without Me
pagenum: 390; label: 198
title: Genigraphics Comes to an End
pagenum: 391; label: 199
title: The Strangest PowerPoint Feature Ever Shipped
pagenum: 395; label: 200
title: Where Did All the Competitors Go?
pagenum: 397; label: 201
title: A Microsoft Sand Hill Road Campus Disappears
pagenum: 399; label: 202
title: The Distribution of PowerPoint Returns
pagenum: 400; label: 203
title: How Accurate Were PowerPoint Sales Forecasts?
pagenum: 402; label: 204
title: PowerPoint and GBU Profitability
pagenum: 404; label: PART X: AFTERTHOUGHTS ABOUT POWERPOINT
title: 407; label: 205
title: How PowerPoint Took Advantage of “Social”
pagenum: 407; label: 206
title: When Did Video Presentations Become Common?
pagenum: 410; label: 207
title: PowerPoint and the Advancement of Science
pagenum: 414; label: 208
title: Was PowerPoint the First Presentation Program?
pagenum: 415; label: 209
title: Is PowerPoint the Problem, or Is It the Users?
pagenum: 416; label: 210
title: Did PowerPoint Invent “PowerPoint Style”?
pagenum: 420; label: 211
title: Why Have So Many Adopted “PowerPoint Style”?
pagenum: 421; label: 212
title: Showing One Thing and Saying Another
pagenum: 423; label: 213
title: The Transition Away from “Long-Form” Writing
pagenum: 425; label: 214
title: PowerPoint for Startups
pagenum: 426; label: 215
title: PowerPoint and the Military
pagenum: 428; label: 216
title: Famous CEOs Who Banned PowerPoint
pagenum: 434; label: 217
title: Why Didn’t Xerox PARC Invent PowerPoint First?
pagenum: 437; label: 218
title: The “Smartest Acquisition” in 35 Years
pagenum: 441; label: 219
title: PowerPoint Observed in Books
pagenum: 443; label: 220
title: PowerPoint Observed in News Articles
pagenum: 444; label: 221
title: PowerPoint Observed in Dilbert
pagenum: 445; label: 222
title: Why Did PowerPoint Become Popular So Slowly?
pagenum: 454; label: 223
title: You Could Look It Up
pagenum: 455; label: 224
title: PowerPoint Operator
pagenum: 457; label: ABOUT ROBERT GASKINS
title: 463; label: REFERENCES
title: 475; label: INDEX OF NAMES
title: 485