Principles of marketing
By: Philip Kotler ... [et al.].
Contributors: Kotler, Philip.
Edition: 5th European ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 1020
ISBN-13: 9780273711568
Subjects: Marketing
Notes: Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.