The marketing challenge of Europe 1992
By: John A. Quelch, Robert D. Buzzell, Eric R. Salama.
Contributors: Buzzell, Robert D. 1933-; Salama, Eric.; Quelch, John A.
Publisher: Addison-Wesley
Published: 1991
Place of publication: Reading, Mass
Language: eng
Number of pages: 422
Subjects: Marketing -- European Economic Community countries -- Case studies.; Corporations, Foreign -- European Economic Community countries.; Europe 1992.; Europe -- Economic integration.
Notes: Includes bibliographical references and index.
On cover: East European update.
Rev. ed. of: The marketing challenge of 1992, c1990.