Advanced media planning
By: by John R. Rossiter and Peter J. Danaher.
Contributors: Danaher, Peter J.
Publisher: Kluwer Academic
Published: 1998
Place of publication: Boston
Language: eng
Number of pages: 111
Subjects: Advertising media planning
Notes: Includes bibliographical references (p. [101]-106) and index.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 95 or Windows 98 or later.