Ḥamalāt al-tawʻīyah al-Iʻlāmīyah
Subtitle: al-usus al-naẓarīyah wa-al-ijrāʼāt al-taṭbīqīyah
By: taʼlīf U. D. ʻAbd al-Laṭīf ibn Dubyān al-ʻAwfī, Qism al-Iʻlām, Kullīyat al-Ādāb
Publisher: al-Nashr al-ʻIlmī wa-al-Maṭābiʻ, Jāmiʻat al-Malik Saʻūd
Published: 2012
Place of publication: al-Riyāḍ
Language: ara
Number of pages: 442
ISBN-13: 9789960559957
Subjects: Communication; Advertising campaigns; Advertising; Mass media
Notes: Includes bibliographical references (pages 403-413) and index.