Marketing power plays
Subtitle: how the world's most ingenious marketers reach the top of their game.
Series: BusinessWeek; BusinessWeek books
Publisher: McGraw-Hill
Published: 2007
Place of publication: New York; London
Language: eng
Number of pages: 178
ISBN-13: 9780071475587
Subjects: Marketing.; Marketing -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 167-168) and index.