Market segmentation
Subtitle: a selected and annotated bibliography
By: edited by Ronald D. Michman, Myron Gable, Walter Gross.
Contributors: Gable, Myron, 1927- joint author.; Gross, Walter, 1923- joint author.
Series: Bibliography series,; #28; Bibliography series (American Marketing Association) ;; no. 28.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 58
Subjects: Marketing -- Bibliography.
Notes: Includes index.