The market value of trademarks measured via trademark litigation
By: Sanjai Bhagat, U.N. Umesh
Contributors: Umesh, U. N; Marketing Science Institute
Series: Report -- 92-131; Report (Marketing Science Institute) -- no. 92-131
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Brand name products -- Valuation; Trademarks
Notes: "Working paper."

"December 1992."

Includes bibliographical references (p. 21-23)