Uganda Media Coverage of the 2011 Elections
Subtitle: Preliminary Media Monitoring Report
Publisher: Media Monitoring Network
Published: 14 December 2010
Place of publication: Kampala
Language: eng
Format: Paperback
Number of pages: 27
Description: This preliminary report analyses media coverage of election news collected across Uganda for the period of October 25 to November 30, 2010 by the print media. It analyses both quantitative (space devoted to campaign issues and candidates) as well as qualitative aspects, particularly balance and fairness as measured by tone, quotes, sourcing and right of reply.
During the reporting period, the campaign issues most covered by the print media were Economy, Security and Education. Of all the candidates, Yoweri Museveni generated most coverage while among the publications analysed, the New Vision devoted the most space to electoral issues. Most of the coverage dwelt on the presidential candidates along the campaign trail with focus on their itineraries.
The list of newspapers included in the analysis includes daily and weekly national papers in English and regional papers in vernacular, and is provided in Appendix A, at the end of this report. Pages 1-3 were coded including flagged stories, except where a story overlapped in which case it was completed during the analysis.
The charts in this report were produced according to the Methodology for Monitoring Media Coverage of the 2011 Elections in Uganda- October 2010 (See Appendix B) unless otherwise stated. This assessment reflects the potential influence of each variable of coverage on the electorate due to the location of an article within a newspaper and the length of the story. In addition, other variables were important in capturing latent aspects such as portrayal, quote, sourcing, and right of reply. This Media Monitoring Report is not merely a count of the number of stories or mentions but rather a consolidated reflection of the factors that combine to create media impact. The report may be used as a tool for evaluation of media coverage by the stakeholders in the elections.
Table of contents: title: Table of Contents; title: 1	Summary of Findings; title: 2	Quantitative Analysis; title: 5	Qualitative Analysis; title: 9	Legal Framework; title: 10	Media Data Charts; title: 11	Issues; title: 15	Space for Political Parties; title: 18	Gender; title: 18	Right of Reply; title: 19	Source of Information; title: 19	Pictures; title: 20	Text Concentration; title: 21	Media Tone; title: 22	References; title: 23 	Appendix A; title: 24	Appendix B; title: 26	Appendix C; title: 27	Appendix D