Business marketing management
Subtitle: a strategic view of industrial and organizational markets
By: Michael D. Hutt, Thomas W. Speh.
Contributors: Speh, Thomas W.; Hutt, Michael D.
Edition: 3rd ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1989
Place of publication: Chicago
Language: eng
Number of pages: 770
Subjects: Industrial marketing -- Management.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Industrial marketing management. 2nd ed. c1985.