The publicity handbook
Subtitle: the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air
By: David R. Yale with Andrew J. Carothers
Contributors: Carothers, Andrew J
Publisher: McGraw-Hill
Published: 2001
Place of publication: Chicago, Ill
Language: eng
Number of pages: 448
Subjects: Public relations -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc
Notes: Includes bibliographical references and index