Marketing Management
Subtitle: Knowledge and Skills (Mcgraw Hill/Irwin Series in Marketing)
Edition: 4 Sub edition
Publisher: Richard D Irwin; Richard d Irwin
Published: August 1994
Language: eng
Format: Hardcover
Number of pages: 864
ISBN-13: 9780256137279
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management - General; Case studies; Management; Marketing
First sentence: Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups.