Retail advertising and selling
Subtitle: advertising, merchandise display, sales-planning, salesmanship, turnover and profit-figuring in modern retailing, including "Principles of typography as applied to retail advertising"
By: by Richard M. Boren. By S. Roland Hall ...
Contributors: Boren, Richard M.
Edition: 1st ed.
Publisher: McGraw-Hill book company, inc.
Published: 1924
Place of publication: New York [etc.]
Language: eng
Number of pages: 590
Subjects: Advertising.; Salesmen and salesmanship.; Retail trade.