The influence agenda
Subtitle: a systematic approach to aligning stakeholders in times of change
By: Mike Clayton
Published: 2014
Language: eng
Number of pages: 258
ISBN-13: 9781137355843
Subjects: Organizational change; Management; Influence (Psychology)
Description: Organizations need to be able to change and adapt in order to stay competitive, but this cannot be achieved without the support of stakeholders. This text sets out a highly practical and systematic framework for engaging, influencing and enlisting the support of key stakeholders. Featuring easy-to-use stakeholder management templates, checklists, and advice from the professionals, this book sets out a way to understand who you need to influence, what tactics will work the best, and how to plan and execute your strategy. It includes powerful tools and processes that incorporate the psychology of influence, and grounds them in experience of managing projects and change.
Notes: Includes bibliographical references and index.
Table of contents: title: Why you need The influence agenda; title: The origin of stakeholders; title: The process is trivial: the implementation is not; title: Who are your stakeholders?; title: More than just power: analysing your stakeholders; title: What are you doing? Crafting your message; title: Gentle persuasion: soft power; title: Hidden power: behavioural economics; title: A dozen reasons why you're wrong: handling resistance; title: Your influence agenda: campaign planning; title: Making it work: campaign management; title: A call to action.