Market response models
Subtitle: econometric and time series analysis
By: by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz.
Contributors: Parsons, Leonard J.; Schultz, Randall L.
Edition: 2nd ed.
Publisher: Kluwer Academic Publishers; Distributiors for North, Central and South America, Kluwer Academic Publishers
Published: 2001
Place of publication: Boston; Norwell, Mass
Language: eng
Number of pages: 501
Subjects: Market surveys -- Econometric models; Sales forecasting -- Econometric models; Time-series analysis
Description: A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Notes: Includes bibliographical references (p.[427]-480) and index.