Perspectives in consumer behavior
By: [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson.
Contributors: Robertson, Thomas S., joint comp.
Edition: Rev.
Publisher: Scott, Foresman
Published: 1973
Place of publication: Glenview, Ill
Language: eng
Number of pages: 604
Subjects: Consumer behavior; Motivation research (Marketing)
Notes: Includes bibliographical references.