Marketing-Soziologie
Subtitle: soziale Interaktionen als Determinanten d. Marktverhaltens
By: hrsg. von Karl Gustav Specht u. Günter Wiswede.
Contributors: Specht, Karl Gustav.; Wiswede, Günter.
Edition: 1. Aufl.
Publisher: Duncker und Humblot
Published: 1976
Place of publication: Berlin
Language: ger
Number of pages: 466
Subjects: Marketing -- Social aspects -- Addresses, essays, lectures.; Consumers -- Addresses, essays, lectures.
Notes: Includes bibliographies.
Several articles translated from the English.