The Caterpillar way
Subtitle: lessons in leadership, growth, and shareholder value
By: Craig T. Bouchard and James V. Koch
Contributors: Koch, James V., 1942-
Published: 2014
Language: eng
Number of pages: 361
ISBN-13: 9780071821247; 9780071821253
Subjects: Tractor industry; Caterpillar Tractor Company; Management; Caterpillar Inc
Description: "In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest business enterprises. How did they do it? The Caterpillar Way."--Book jacket.
Notes: Includes bibliographical references (pages 313-349) and index.
Table of contents: title: Quest for the Holy Grail; title: Change or die: Caterpillar retools and restructures; title: Global firm headquartered in the United States; title: China: metaphor for Caterpillar's future?; title: Caterpillar and the internationalization of output; title: Caterpillar and its employees; title: Caterpillar's priceless network of dealers; title: Product quality, pricing, and branding; title: Burning platform; title: Tweaking the Caterpillar model; title: Planning for the trough: Caterpillar transforms challenge into opportunity; title: Setting the stage: Bouchard-Koch forecast model for Caterpillar; title: Valuing Caterpillar: global questions; title: Bouchard-Koch model forecasts Caterpillar's future; title: Lessons learned; title: Appendix; title: Notes; title: Acknowledgments; title: Index.