The Power of persuasion
By: producer Karen Sutton ; director Mauricio Quijano [and] Stanford Alumni Association
Contributors: Stanford Video; Stanford Alumni Association; Kantola Productions
Series: Stanford executive briefings; Stanford executive briefings (Unnumbered); COM 334 (NU course); COM 394 (NU course); COM 640 (NU course); HUB 420 (NU course); HUB 641 (NU course); HUB 642 (NU course); LED 420 (NU course); LED 460 (NU course); LED 604 (NU course); MGT 422 (NU course); MGT 605 (NU course); MKT 443 (NU course); PED 670 (NU course); PSY 432 (NU course)
Publisher: Stanford University Media Solution; Kantola Productions [distributor]
Published: 2007
Place of publication: [Stanford, CA]; Mill Valley, CA
Language: eng
Format: [videorecording] /
Number of pages: 55
Subjects: Communication in management; Persuasion (Rhetoric)
Description: "Robert Cialdini provides insights on what makes individuals successful in their attempts to persuade all manner of other people. Includes his six principles that lead to effective, ethical and enduring influence."--Container.
Notes: Originally produced on videocassette in 2001.

"Taped live March 21, 2001 at Stanford University."

Executive producer, Catherine O'Brien ; editors, Gordon Gurley, Marc Franklin.

Robert Cialdini, presenter.

DVD.