Casting a critical 'I' over Caffrey's Irish Ale
Subtitle: soft words,strongly spoken
By: Anthony Patterson ... [et al.].
Contributors: Patterson, Anthony.
Series: Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 98/2; Marketing and retailing working paper series (University of Ulster, Faculty of Business and Management) -- 98/2.
Publisher: University of Ulster
Published: 1998
Place of publication: Coleraine
Language: eng
Number of pages: 22