Marketing for the voluntary sector
Subtitle: a guide to measuring marketing performance
By: edited by Paula Keaveney and Michael Kaufmann
Series: Marketing in action series; Marketing in action series
Publisher: Kogan Page
Published: 2001
Place of publication: London; Dover, N.H
Language: eng
Number of pages: 180
ISBN-13: 9780585379944
Subjects: Nonprofit organizations; Marketing; Charities; Associations sans but lucratif; BUSINESS & ECONOMICS; Nonprofit Organizations & Charities
Other titles: Marketing (London, England : 1990)
Notes: Published in association with Marketing--Cover.

Includes bibliographical references and index.