Simmons direct marketing study
Subtitle: a continuing measure of consumer behavior : a pilot audit completed October, 1984
By: by Simmons Market Research Bureau, Inc. ; under the sponsorship of Rapp & Collins, Inc.
Contributors: Simmons Market Research Bureau.; Rapp & Collins.
Publisher: Doyle Dane Bernbach International
Published: 1984
Place of publication: [New York, NY]
Language: eng
Subjects: Direct marketing -- United States.; Consumers -- United States.