Kundenmanagement
Subtitle: Kundenzufriedenheit, Kundenbindung und Kundenwert messen und steigern
Edition: 1 edition
Publisher: Springer
Published: July 1, 2008
Language: ger
Format: Hardcover
Number of pages: 650
ISBN-13: 9783540220626
Subjects: Management - General; Marketing - General; Beschwerdemanagement; Business & Economics / Management; CRM; Customer Relationship Management; Kundenbindung; Kundenloyalität; Kundenmanagement; Kundenwert; Kundenzufriedenheit; Business / Economics / Finance