The brand gap
Subtitle: how to bridge the distance between business strategy and design : a whiteboard overview
By: by Marty Neumeier.
Contributors: American Institute of Graphic Arts.
Edition: Rev. ed.
Publisher: New Riders
Published: 2006
Place of publication: Berkeley, CA
Language: eng
Number of pages: 194
ISBN-13: 9780321348104
Subjects: Brand name products; Brand name products -- Planning; Brand name products -- Marketing
Description: "Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
Notes: "AIGA" -- Cover.

Includes bibliographical references (p. 181-187) and index.