Museum marketing and strategy
Subtitle: designing missions, building audiences, generating revenue and resources
By: Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
Contributors: Kotler, Philip.; Kotler, Wendy I., 1947-; Kotler, Neil G., 1941-
Edition: 2nd ed.
Publisher: Jossey-Bass
Published: 2008
Place of publication: San Francisco
Language: eng
ISBN-13: 9780787996918
Subjects: Museums -- Planning; Museums -- Marketing; Museum attendance; Museum finance
Notes: Rev. ed. of: Museum strategy and marketing. c1998.

Includes bibliographical references and index.