Involving customers in new service development
By: editors, Bo Edvardsson ... [et al.]
Contributors: Edvardsson, Bo, 1952-
Series: Series on technology management -- v. 11
Publisher: Imperial College Press; Distributed by World Scientific Publishing Co.
Published: 2006
Place of publication: London; Hackensack, NJ; London
Language: eng
Number of pages: 323
ISBN-13: 9781860946691
Subjects: New products -- Management; Customer relations; Service industries -- Management; Creative ability in business
Notes: Includes bibliographical references and index