Marketing management
Subtitle: a behavioral systems approach
By: [by] George A. Field, John Douglas [and] Lawrence X. Tarpey.
Contributors: Douglas, John, 1929- joint author.; Tarpey, Lawrence X., joint author.
Publisher: C. E. Merrill Books
Published: 1966
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 619
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.