Pull marketing techniques
By: a presentation of Films for the Humanities & Sciences ; Magnet Media ; director/producer, Megan Cunningham
Contributors: Magnet Media; Films for the Humanities (Firm)
Series: Internet marketing and advertising strategies; Digital media training series
Publisher: Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 18
Subjects: Electronic commerce; Internet marketing
Description: "Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcases--powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen's right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed."--Container.
Notes: Videodisc release of the 2000 videocassette production.

Editor, David Marcus ; music, Red Devil.

DVD.