Lean media
Subtitle: how to focus creativity, streamline production, and create media that audiences love
By: Ian Lamont
Publisher: i30 Media Corporation
Published: 2017
Language: eng
Number of pages: 158
ISBN-13: 9781939924995
Subjects: Motion pictures; Creative ability; Performing arts; Popular music; Mass media and business; Publishers and publishing; Video games; Writing and publishing; Digital media; Design; Advertising; Mass media
Description: Great films, recordings, books, websites, performances, and video games don't happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. This is what the Lean Media framework is all about. In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while helping creators make media that audiences love. Using examples and easy-to-understand best practices, media veteran Ian Lamont describes how all kinds of creative professionals can leverage the framework, including: filmmakers, publishers, broadcasters, authors, journalists, graphic designers, website operators, recording artists, video game designers, copywriters, creative directors, performance artists.--Publisher.
Notes: Includes bibliography (pages 149-152) and index.