Analyzing consumer judgment strategies
Subtitle: paradigms, pressures and priorities
By: Peter L. Wright
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- 94; Faculty working papers -- no. 94.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1973
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Subjects: Mathematical models; Attitude (Psychology); Consumers; Motivation research (Marketing)
Notes: Includes bibliographical references (leaves [23]-[25]).