Buzz
Subtitle: how to create it and win with it
By: Edward I. Koch and Christy Heady.
Contributors: Heady, Christy.
Publisher: American Management Association
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 164
ISBN-13: 9780814474624
Subjects: Success in business; Success; Interpersonal communication; Persuasion (Psychology)
Notes: Includes index.
Table of contents: title: Honesty comes first; title: Finding your niche; title: The power of my pen; title: Crafting your vision; title: How to engage the media; title: Attracting loyal followers; title: Why your gut rules every time; title: Picking your fights, enforcing your rights; title: Turning mistakes into opportunities; title: Staying organized; title: How to withstand public scrutiny; title: Keeping your mind wide open.