The hidden wealth of customers
Subtitle: realizing the untapped value of your most important asset
By: Bill Lee
Publisher: Harvard Business Review Press
Published: 2012
Place of publication: Boston, Mass
Language: eng
Number of pages: 222
ISBN-13: 9781422172315
Subjects: Customer loyalty; Consumer behavior; Customer relations
Table of contents: title: The coming customer revolution; title: Return on relationship; title: The most powerful sales force; title: The new marketing machine; title: Harnessing the Internet; title: Building customer communities in a networked world; title: Customer-enhanced strategy:; title: The most innovative designers.