Strategic Relationship Marketing
Edition: 1 edition
Publisher: Springer
Published: August 26, 2004
Language: eng
Format: Paperback
Number of pages: 371
ISBN-13: 9783540018704
Subjects: Business strategy; Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Management - Teams; Business & Economics / Marketing / General; Economics - General
First sentence: Consider the following situation: Two competing construction companies make a bid for a major, prestigious contract.