Turkish and British brand managers' perceptions of their firm characteristics, strategic objectives and brand marketing strategies
Subtitle: empirical and comparative evidence regarding to brands in Turkish and UK markets
By: by Mehmet Oktemgil.
Contributors: Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series -- 2003-25
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 22
Notes: At head of title: Turkey-EU Business Research Group.

Includes bibliographical references.