Werbepolitik multinationaler Unternehmungen
By: von Silvia Steffens.
Series: Betriebswirtschaftliche Schriften ;; Heft 109
Publisher: Duncker & Humblot
Published: 1982
Place of publication: Berlin
Language: ger
Number of pages: 239
Subjects: Advertising.; Export marketing.
Notes: Bibliography: p. [224]-239.
Originally presented as the author's thesis (doctoral--Universität Göttingen)