Marketing communications
Subtitle: theory and research
By: editors, Michael J. Houston, Richard J. Lutz.
Contributors: Houston, Michael J.; Lutz, Richard John, 1947-; American Marketing Association. Educators' Conference; American Marketing Association. Marketing Education Division.
Series: AMA Proceedings series
Publisher: American Marketing Association
Published: 1985
Place of publication: Chicago, Ill
Language: eng
Number of pages: 220
Subjects: Communication in marketing -- Congresses.
Notes: Includes bibliographies.
Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division.