Why We Shop
Subtitle: Emotional Rewards and Retail Strategies
Publisher: Praeger Publishers
Published: November 30, 2003
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9780275981723
Subjects: Business & Management; Interdisciplinary Studies; Retail sector; Sociology, Social Studies; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Industries - Retailing; Marketing - Research; Business & Economics / Marketing / General; Marketing - General; Consumer behavior; Psychological aspects; Retail trade; Shopping
First sentence: A set of ideas that made sense a century ago shaped the modern perspective on shopping.