Handbook of marketing scales
Subtitle: multi-item measures for marketing and consumer behavior research
By: editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
Edition: 3rd ed.
Publisher: SAGE
Published: 2011
Place of publication: Thousand Oaks
Language: eng
ISBN-13: 9781412980180
Notes: Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and index.