Market smarter not harder
Subtitle: an experiential journey to create a customer-driven marketing plan
By: Pamela Larson Truax & Monique Reece Myron ; foreword by Ken Blanchard.
Contributors: Myron, Monique Reece.
Place of publication: Dubuque, Iowa
Number of pages: 328
Subjects: Marketing -- Management.; Success in business.
Notes: Includes bibliographical references (p. [301]-325).

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