Marketing strategy
Subtitle: a decision-focused approach
By: Orville C. Walker Jr. ... [et al.].
Contributors: Walker, Orville C.
Edition: 4th ed.
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: Boston
Language: eng
Number of pages: 365
Subjects: Marketing -- Management.
Notes: Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.

Title on CD-ROM: GAMAR 3.

Accompanying CD-ROM.

Includes bibliographical references and indexes.