Sport business
Subtitle: Adidas, Puma-- la guerre des logos : document
By: Barbara Smit ; traduit de l'anglais par Thierry Arson
Publisher: Presses de la Cité
Published: 2008
Place of publication: [Paris]
Language: fre
Number of pages: 445
ISBN-13: 9782258075139
Subjects: Sporting goods industry; History; Athletic shoes; Trademarks; Patents as Topic; Sports; Aspect économique; Finances; Histoire; Chaussures; Industrie; Articles de sport; Chaussures de sport; Marques de commerce; Industrie et commerce; Article de sport; Chaussure de sport; Concurrence; Industrie manufacturière; Marque de commerce; Adidas; Puma; Chaussure; Adidas-Salomon AG; PUMA AG Rudolf Dassler Sport; Adidas USA (Entreprise); Puma (Firme)
Work titles: Pitch invasion
Notes: Traduction de : Pitch invasion ; réimprimée en 2008 sous le titre : Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport.

Bibliographie : pages 411-416.