Fashion marketing & merchandising
By: Mary G. Wolfe.
Contributors: Wolfe, Mary Gorgen, 1941-
Edition: 3rd ed.
Publisher: Goodheart-Willcox Company
Published: 2009
Place of publication: Tinley Park, Il
Language: eng
Number of pages: 672
ISBN-13: 9781590709184
Subjects: Fashion merchandising; Fashion merchandising -- Vocational guidance
Other titles: Fashion marketing and merchandising
Notes: Revised ed. of: The world of fashion merchandising.

Includes index.
Table of contents: title: The meaning of clothing and fashion; title: Fashion movement; title: Basic economic concepts; title: Substance of the fashion industry; title: Satisfying the fashion market; title: Textile fibers and yarns; title: Textile fabrics and finishes; title: Using design in fashion; title: The fashion design segment; title: Ready-to-wear manufacturing; title: Wholesale apparel marketing and distribution; title: The retail segment; title: Retail positioning; title: Retail merchandise; title: Planning to buy; title: Merchandise buying; title: Communicating information; title: Concepts for successful selling; title: Calculating for best results; title: Service, safety, and security; title: Fashion promotion through advertising and the press; title: Visual merchandising; title: Special event fashion shows; title: A global perspective; title: The latest fashion business trends; title: Is a fashion career in your future?; title: Textile and apparel careers; title: Retail careers; title: Promotion careers; title: Entrepreneurship and other fashion-related careers.