What does it take to take advantage of product innovation?
By: Deborah Dougherty, Sarah M. Corse
Contributors: Corse, Sarah M
Series: Report -- no. 96-109; Report (Marketing Science Institute) -- no. 96-109
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: New products -- Management; New products -- Decision making
Notes: "Working paper."

"July 1996."

Includes bibliographical references (p. 31-35)