Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing)
Contributors: Arch G. Woodside (Editor); Ellen Moore (Editor)
Publisher: JAI Press
Published: July 1, 2002
Language: eng
Format: Hardcover
Number of pages: 242
ISBN-13: 9780762308699
Subjects: Purchasing & supply management; Sales & marketing; Marketing; Business & Economics; Medical / Nursing; Business/Economics; Marketing - General; Advertising & Promotion; General; History; Business & Economics / General; Business & Economics-Advertising & Promotion; Medical / General; Science-History
First sentence: This paper was originally developed as a tutorial at the 1997 Society for Marketing Advances' conference on Advances in Marketing.