Causes and campaigns
By: by Jenny Vaughan.
Series: Media power
Publisher: Smart Apple Media
Published: 2011
Place of publication: Mankato, MN
Language: eng
Number of pages: 48
ISBN-13: 9781599203973
Subjects: Communication in social action -- Juvenile literature; Mass media -- Social aspects -- Juvenile literature; Mass media -- Influence -- Juvenile literature; Mass media -- Audiences -- Juvenile literature; Public relations -- Juvenile literature
Genres: Juvenile literature
Description: "Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher.
Notes: Includes index.
Table of contents: title: Campaigning and the media; title: Money talks; title: Disaster!; title: Raising the roof; title: The right face; title: A voice for the voiceless; title: Sides to the story; title: Conflicting causes; title: Slow burn; title: Straight talk; title: The media as campaigner; title: Making news; title: Scare tactics; title: Giving the people what they want?; title: A bad light; title: Taking on the media; title: Make the media work for you.