Basic marketing
Subtitle: a global-managerial approach
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 11th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 763
Subjects: Marketing -- Management.; Marketing -- United States -- Management.; Export marketing -- Management.
Notes: Includes bibliographical references (p. 723-760) and indexes.