Managing customer value
Subtitle: one stage at a time
By: Dilip Soman, Sara N-Marandi.
Contributors: N-Marandi, Sara.
Publisher: World Scientific Pub.
Published: 2010
Place of publication: Singapore; Hackensack, NJ
Language: eng
Number of pages: 401
ISBN-13: 9789812838278; 9789812838285
Subjects: Customer relations -- Management; Marketing -- Management; Customer loyalty
Notes: Includes bibliographical references and indexes.
Table of contents: title: Managing customer value one stage at a time; title: Value; title: Decomposing metrics; title: Stages in the customer value chain; title: Customers as gambles; title: Loyalty; title: Harnessing customer intelligence; title: Pricing and customer psychology; title: Aligning the organization; title: Customer intelligence at the trillium gift of life foundation; title: Octopus : making everyday life easier; title: Get smart.