Marketing in New Zealand
By: Alyse Boaz.
Contributors: Boaz, Alyse.
Edition: 2nd ed.
Publisher: Longman
Published: 1999
Place of publication: Auckland, N.Z
Language: eng
Number of pages: 232
Subjects: Marketing -- New Zealand.
Notes: Includes bibliographical references (p. 223-225) and index.
On cover: Recommended by the New Zealand Institute of Management.
First ed. published with title: Marketing. Auckland, N.Z. : Longman Paul, 1995.