Les chemins de la persuasion
Subtitle: le mode d'influence des media et de la publicité sur les comportements
By: Jean-Noël Kapferer.
Series: Dunod entreprise, ISSN 0335-4784
Publisher: Dunod
Published: 1985
Place of publication: [Paris]
Language: fre
Number of pages: 346
Subjects: Publicity -- Psychological aspects; Persuasion (Psychology)
Notes: Includes bibliographical references and index.