L' esprit marketing
By: traduit de L'ame ricain par Pierre Jacques.
Series: Collection INSEAD-management
Publisher: Editions d'Organisation
Published: 1972
Place of publication: Paris
Language: fre
Number of pages: 386
Work titles: The marketing mode.
Notes: Originally published in English as 'The marketing mode' (New York, etc.: McGraw-Hill, 1969).