The Complete Database Marketer
Subtitle: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Edition: 2 edition
Publisher: McGraw-Hill
Published: September 1, 1995
Language: eng
Format: Hardcover
Number of pages: 550
ISBN-13: 9781557388933
Subjects: Sales & marketing; Marketing - Direct; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Advertising & Promotion; Business & Economics / Sales & Selling; Sales & Selling - General; Database marketing