The search for certainty in advertising.
By: Advertising conference: May 14, 1959.  Donald B. Gooch, editor.
Contributors: Gooch, Donald B.; University of Michigan. Bureau of Business Research.
Series: Michigan advertising papers -- no. 3.
Publisher: Bureau of Business Research, School of Business Administration, University of Michigan
Published: 1960
Place of publication: Ann Arbor
Language: eng
Number of pages: 99
Subjects: Advertising -- Research -- Congresses.; Decision-making.