Ultimate guide to pay-per-click advertising
By: Richard Stokes
Edition: Second edition.
Published: 2014
Language: eng
Number of pages: 292
ISBN-13: 9781599185347
Subjects: Internet marketing; Internet advertising
Other titles: Pay-per-click advertising; Entrepreneur (Santa Monica, Calif.)
Work titles: Entrepreneur magazine's ultimate guide to pay-per-click advertising
Notes: Includes index.
Table of contents: title: 99 percent of advertisers are failing at paid search; title: The foundation of successful paid search campaigns; title: Your marketing will fail without tracking; title: The first requirement for a profitable paid search campaign; title: Is pay-per-click advertising right for you?; title: What if you already have a great SEO campaign?; title: The water is always rising in search; title: The $100 bidding myth; title: The little-known metric that can increase your search traffic 400 percent; title: Clickthrough rates explained; title: The ever-changing CPC formula; title: How quality score works in 2014; title: How do shoppers shop?; title: How do searchers search?; title: Increase your clickthrough rate by nearly 50 percent with search refinements; title: Building your keyword list; title: How to plan a paid search campaign; title: Cut campaign waste with keyword matching; title: Create your ad groups; title: The art and science of setting bids; title: Drag visitors to your site with killer ad copy; title: Landing page design; title: Monitoring your campaign performance; title: Put the competition to work for you; title: Don't starve the campaign; title: Don't blindly trust the search engines; title: Open all night (day parting); title: Product listing ads; title: Mobile search and enhanced campaigns.