Handbook of research on global diffusion of broadband data transmission
By: Yogesh K. Dwivedi, Anastasia Papazafeiropoulou, and Jyoti Choudrie, editors.
Contributors: Dwivedi, Yogesh Kumar.; Papazafeiropoulou, Anastasia.; Choudrie, Jyoti.
Publisher: Information Science Reference
Published: 2008
Place of publication: Hershey PA
Language: eng
ISBN-13: 9781599048512; 9781599048529
Subjects: Internet users -- Attitudes; Digital divide; Internet service providers; Consumer behavior; Broadband communication systems; Globalization -- Social aspects
Description: "This book explores broadband adoption and the digital divide through a global perspective, it provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. From over 100 noted experts in nearly 30 countries, this work allows policy makers, Internet service providers, and others to gain multicultural insight into what factors influence consumers' decisions to adopt broadband"--Provided by publisher.