Public and nonprofit marketing--cases and readings
By: Christopher H. Lovelock, Charles B. Weinberg.
Contributors: Weinberg, Charles B.; Lovelock, Christopher H.; Lovelock, Christopher H.
Publisher: Scientific Press; Wiley
Published: 1984
Place of publication: Palo Alto, Calif; New York
Language: eng
Number of pages: 378
Subjects: Nonprofit organizations -- Marketing -- Case studies; Nonprofit organizations -- Marketing; Government business enterprises -- Marketing -- Case studies; Government business enterprises -- Marketing
Notes: Includes bibliographies.
Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.