E-tail brand equity
Subtitle: scale development and validation
By: George Christodoulides ... [et al.].
Contributors: Christodoulides, George.; Birmingham Business School.
Series: Working paper series (University of Birmingham. Birmingham Business School) -- 2004, 03
Publisher: Birmingham Business School
Published: 2004
Place of publication: Birmingham
Language: eng
Number of pages: 13
Subjects: Brand name products.
Other titles: E tail brand equity.
Notes: Bibliography: p. 11-13.