The new global road map
Subtitle: enduring strategies for turbulent times
By: by Pankaj Ghemawat
Publisher: Harvard Business Review Press
Published: 2018
Language: eng
Number of pages: 254
ISBN-13: 9781633694040
Copyright date: 2018
Subjects: International business enterprises; Globalization; Business and politics
Other titles: New global roadmap
Description: Executives can no longer predicate international growth strategies on the assumption that globalization will continue to advance. But how should they respond to the growing pressures against globalization? Should they reshape their global strategies or stay the course? What can businesses do to control their destinies in this time of uncertainty? The New Global Road Map explains the key trends affecting global business today and--separating fact from fiction--gives readers an informed understanding of how globalization levels around the world are changing and where they are likely to go in the future. With the most up-to-date data and analysis, Ghemawat dispels dangerous myths and provides a clear view of what is and isn't changing in the global business environment. Building on this analysis, with fresh examples from a diverse set of companies across industries and geographies, Ghemawat provides frameworks and tools to help executives revise their strategies, restructure their global footprints, realign their organizations, and rethink how they work with local governments and institutions. In an era of rising nationalism and increased skepticism about the benefits of globalization, The New Global Road Map is the definitive guide for how to compete, where to compete, and how to organize on a changing global stage.--
Notes: Includes bibliographical references and index.
Table of contents: title: Part I. Mapping globalization: what is, and isn't, changing: The state of globalization; title: Globalization and shocks; title: Globalization in the long run; title: Part II. Managing globalization: spanning the world: Strategy: how to compete; title: Presence: where to compete; title: Architecture: how to connect; title: Nonmarket strategy: anger and its management.