Advertising in America; the consumer view
By: [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
Contributors: Greyser, Stephen A., joint author.; Kanter, Donald L. 1925-; Weilbacher, William M.; American Association of Advertising Agencies.; Harvard University. Graduate School of Business Administration. Division of Research.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 473
Subjects: Advertising -- Psychological aspects.; Consumers -- United States.
Notes: Bibliographical footnotes.
"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."