Marketing strategy
Subtitle: planning and implementation
By: Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.
Contributors: Boyd, Harper W.; Larréché, Jean-Claude.
Edition: 2nd ed.
Series: Irwin series in marketing
Publisher: Irwin
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 392
Subjects: Marketing -- Management
Notes: Includes bibliographical references and indexes.