Sales interaction and buyer behavior model
Subtitle: an extension of the Howard model of buyer behavior to include the salesperson interaction
By: Madge Mary Lyman
Published: 1985
Language: eng
Number of pages: 235
Subjects: Consumers; Mathematical models; Sales personnel
Notes: Typescript (photocopy).

"85-11,525."

Thesis (Ph. D.)--Columbia University, 1985.

Bibliography: leaves 228-235.

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1985. 1 microfilm reel. 35 mm.