The story of engine
Subtitle: an entrepreneur's guide to content strategy and brand storytelling without spending all day writing
By: Kyle Gray ; foreword by Tom Morkes
Publisher: CreateSpace Independent Publishing Platform; Createspace Independent Publishing Platform
Published: 2016
Language: eng
Number of pages: 248
ISBN-13: 9781546424581
Copyright date: 2016
Subjects: Industrial marketing; Marketing; New business enterprises; Internet marketing; Customer relations
Description: "The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will explore how to build a team to handle time-consuming parts of creation and still feel secure knowing that your content fits your unique brand. All this without breaking your budget"--Back cover.
Table of contents: title: Foreword  -- Tom Morkes -- Part I.; title: An introduction to content marketing.; title: Baptism by fire ;; title: The invisible value of content ;; title: What kinds of businesses should use content marketing? -- -- Part II.; title: Content marketing foundations.; title: What makes a successful content marketing strategy? ;; title: How to build your content around your reader's core problems ;; title: How to use content marketing as a tool to build relationships ;; title: Simple SEO for busy founders ;; title: How to capture your voice in a style guide ;; title: How to delegate, automate, and scale up your content marketing -- -- Part III.; title: Content creation.; title: How to plan and strategize content creation with an editorial calendar ;; title: How to become a content idea machine ;; title: Killer content research tactics ;; title: How to spice up your content with visuals ;; title: Telling your business's story through transparency ;; title: How to build your email list with lead magnets ;; title: Breathe new life into old content with repurposing --; title: Part IV.; title: How to support and scale your content marketing.; title: Content marketing is a team sport ;; title: How to scale your messaging with an email autoresponder ;; title: Analytics made easy ;; title: Simple strategies to boost your content with paid traffic ;; title: How to hire and work with writers ;; title: How to hire a content manager ;; title: The end.