The handbook of mobile market research
Subtitle: tools and techniques for market researchers
By: Ray Poynter, Navin Williams, Sue York
Contributors: Williams, Navin, 1972-; York, Sue, 1968-
Publisher: John Wiley and Sons, Inc.; John Wiley and Sons Ltd
Published: 2014
Place of publication: Chichester, West Sussex, United Kingdom
Language: eng
Number of pages: 295
ISBN-13: 9781118935620
Subjects: Marketing research; Mobile commerce; Mobile communication systems; BUSINESS & ECONOMICS / Marketing / Research
Notes: Includes bibliographical references and index.