effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
By: by Ronald C. Curhan
Series: Working paper - Marketing Science Institute ; P-78
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Supermarkets; Merchandising; Fruit trade; Vegetable trade
Other titles: The effects of merchandising and temporary promotional activities ..
Notes: "Preliminary research report"

Includes bibliographical references