Customers are the agenda
Subtitle: a practical guide to customer-centric management
Publisher: Management Books
Published: 2013
Place of publication: Oxford
Language: eng
Number of pages: 151
ISBN-13: 9781852527181
Subjects: Customer relations; Management; Marketing
Other titles: Customer-centric management
Description: "Customers are not "on" the agenda. They ARE the agenda. Top consultant Stephen Hewett shows how to put Customer-Centricity at the heart of everything you do. It is not enough to have a strong customer service team - customers must be the principle focus of every aspect of business operation, not just the direct customer interface. Hewett's new book provides a highly practical guide designed to enable busy managers to achieve instant results. Broken down into 30 key areas, the book offers an easy reference tool which can be applied in almost any business context. Customer-Centricity is the new buzzword in management circles. This book shows readers at all levels how to put it into practice."--Publisher description.
Notes: Includes bibliographical references.