Guerrilla automotive shopper
Subtitle: a consumer's field guide to strategy and tactics
By: written by Robert Harrington ; illustration by Cliff Fuller & Jeff Henkener.
Publisher: Cooperative Marketing
Published: 1992
Place of publication: Atlanta, GA (210 Interstate North Parkway, Suite 700, 30339)
Language: eng
Number of pages: 117
Subjects: Automobiles -- Purchasing.; Consumer education.