Marketing to the changing household
Subtitle: management and research perspectives
By: edited by Mary Lou Roberts and Lawrence H. Wortzel.
Contributors: Roberts, Mary Lou.; Wortzel, Lawrence H.
Publisher: Ballinger Pub. Co.
Published: 1984
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 349
Subjects: Households -- United States.; Marketing research.; Marketing -- Management.
Notes: Bibliography: p. 301-330.
Includes index.