Buying by mail
Subtitle: VALS looks at direct marketing
By: by François Christen and Joseph Castelli.
Contributors: Castelli, Joseph.; Values and Lifestyles Program (SRI International)
Series: VALS report ;; no. 66
Publisher: Values and Lifestyles Program
Published: 1986
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025)
Language: eng
Number of pages: 59
Subjects: Direct marketing -- United States.; Market surveys -- United States.
Notes: Includes bibliographical references.
On t.p. the registered trademark symbol "TM" is superscript following "VALS."
"July 1986."