The Blackwell Encyclopedic Dictionary of Marketing
Contributors: Dale Littler (Editor)
Edition: New Ed edition
Publisher: Blackwell Publishing Limited
Published: April 1, 1999
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780631214854
Subjects: Reference works; Sales & marketing; Business / Economics / Finance; Reference; Advertising & Promotion; Marketing - General; Reference - General; Business & Economics / Marketing / General; MARKETING_DICTIONARIES; Dictionaries - General