The marketing dictionary
By: Norman A. Hart, John Stapleton.
Contributors: Stapleton, John, 1938-; Hart, Norman A.
Edition: 4th ed.
Series: Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1992
Place of publication: Oxford [England]; Boston
Language: eng
Number of pages: 252
Subjects: Marketing -- Dictionaries.
Notes: Rev. ed. of: Glossary of marketing terms. 3rd ed. 1987.
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."