Coherence
Subtitle: how telling the truth will advance your cause (and save the world)
By: Richard H. Bailey
Publisher: Third Satellite Communicators, LLC
Published: 2010
Place of publication: South Bend, IN
Language: eng
Number of pages: 119
ISBN-13: 9780982694909
Copyright date: 2009
Subjects: Higher Education; Marketing; Universities and colleges; Administration; Nonprofit organizations; Branding (Marketing)
Notes: Includes bibliographical references.
Table of contents: title: The revolution begins; title: Using the B word; title: Beyond branding: Coherence®; title: The eBay example: some keys to coherence; title: (With) whom do you need to cohere (co-hear)?; title: Locating your institution on the marketing map; title: Satellite one: Know thyself; title: Satellite two: What on Earth are you saying?; title: Satellite three: Enough about me. What do you think about me?; title: Connecting the dots; title: The benefits of coherence: in others' words; title: The opposite of coherence; title: Epilogue: What's next?