Marketing: A Return to the Broader Dimensions 
Subtitle: 1988 Ama Winter Educators' Conference
Contributors: Alf H. Walle (Editor)
Publisher: Amer Marketing Assn
Published: May 1988
Language: eng
Format: Paperback
Number of pages: 532
ISBN-13: 9780877571926
Subjects: Business ethics; Congresses; Marketing; United States