Young adults' perceptions of advertisements
Subtitle: can economic indicators be used as a pridictor of perceptions of advertisements in Singapore(and is there a correlation between time spent using specific media and Singaporean young adults'perceptions of advertisements in those media)?
By: Gillian Anne Brent.
Contributors: University of Surrey. Surrey European Management School.
Published: 1996
Language: eng
Notes: Thesis (M.B.A.) - University ofSurrey, 1996.