The handbook of field marketing
Subtitle: a complete guide to understanding and outsourcing face-to-face direct marketing
By: Alison Williams, Roddy Mullin.
Contributors: Mullin, Roddy.
Publisher: Kogan Page
Published: 2009
Place of publication: London; Philadelphia
Language: eng
ISBN-13: 9780749450250
Subjects: Direct marketing; Sales promotion; Sampling; Branding (Marketing)
Notes: Includes index.