Research in marketing
By: editor: Jagdish N.Sheth ; co-editor Atul Parvatiyar. Vol.14, 1998 : Designing competitive strategies for global marketing / volume editors: Ajay Manrai, Lalita Manrai.
Contributors: Sheth, Jagdish N.; Parvatiyar, Atul.; Manrai, Ajay K.; Manrai, Lalita A.
Publisher: JAI Press
Published: 1998
Place of publication: Stamford,Connecticut
Language: eng
Number of pages: 255