Research quality
Subtitle: basic issues/methods--tradeoffs examined, problem/solution case studies, ARF initiatives : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the Waldorf-Astoria Hotel, New York City, June 21, 1984.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1984
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 172
Subjects: Advertising -- Research.
Notes: Bibliography: p. 102-103.
"Second Annual Advertising Research Foundation Research Quality Workshop"--Cover.