Sweet Dreams
Subtitle: The Story of Green and Blacks
Publisher: Penguin Random House
Published: 2008
Language: eng
Number of pages: 272
ISBN-13: 9781905211456
Subjects: Business ethics; Management; Retail trade
Description: Green and Black's is undoubtedly one of the best-known brands in retail, and is one of the very few to be fêted both for its quality and for its ethical credentials. No other brand has done more to convince the world that Fairtrade and organic methods of production are not only desirable alternatives to the norm, they're also extremely practical and viable. Green and Black's was launched in 1991 by an ex-hippy organic wholefood pioneer, Craig Sams, and his journalist wife, Jo Fairley, with virtually no cash. From those tentative beginnings, it has grown into an internationally renowned $100 million brand.