Perspectives for research in marketing
Subtitle: seven essays
By: [by] David A. Revzan.
Contributors: University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications; A Publication of the Institute of Business and Economic Research, University of California
Publisher: Institute of Business and Economic Research [University of California
Published: 1965
Place of publication: [Berkeley]
Language: eng
Number of pages: 155
Subjects: Marketing research.
Notes: Includes bibliographies.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
"A chronological list of publications by David A. Revzan": p. 147-151.