Market structure analysis of new product, market, and communication opportunities
By: by Edgar A. Pessemier
Contributors: Marketing Science Institute
Series: Report -- no. 76-106; Report (Marketing Science Institute) -- no. 76-106.
Publisher: [Marketing Science Institute]
Published: 1976
Place of publication: [Cambridge, Mass.]
Language: eng
Number of pages: 76
Subjects: Marketing; Management
Notes: Bibliography: p. 74-75.