Good food, great business
Subtitle: how to take your artisan food idea from concept to marketplace
By: Susie Wyshak
Published: 2014
Language: eng
Number of pages: 256
ISBN-13: 9781452107080
Subjects: Cottage industries; Food industry and trade; Small business
Description: Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing.  Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you.  You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales.  Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.
Notes: Includes bibliographical references (pages 246-247) and index.
Table of contents: title: Step 1.  Bone up on the specialty food business; title: Learn about the food industry; title: Prepare for greatness; title: Step 2.  Cook up your business idea; title: Create your mission, realize your vision; title: Find your niche; title: Brand your business; title: Step 3.  Make your food products real; title: Package your product; title: Find the best ingredients; title: Get into production; title: Step 4.  Get your food products to market; title: Where will you sell?; title: Price your products; title: Promote your products; title: Step 5.  Make it real!; title: Now you're cookin' : Sell and engage post-launch; title: Set up your business; title: So you really want to start a food business?