Strategic market planning
Subtitle: an aid to the evaluation of an athletic/recreation program
By: Earle F. Zeigler and John Campbell.
Contributors: Campbell, John
Series: Stipes monograph; Stipes management monographs in sport and physical education
Publisher: Stipes Publishing Co.
Published: 1984
Place of publication: Champaign, Ill
Language: eng
Number of pages: 35
Subjects: College sports -- Economic aspects
Notes: Includes bibliographies.