Shopportunity!
Subtitle: How to Be a Retail Revolutionary
Publisher: Collins
Published: September 19, 2006
Language: eng
Number of pages: 256
ISBN-13: 9780060888404
Description: "Business strategist Newlin provides an insider's view of how consumers' needs and wants are researched and identified at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market. She calls for nothing less than a total re-imagination of the process."--Jacket.