Enterprise social technology
Subtitle: helping organizations harness the power of social media, social networking, social relevance
By: Scott Klososky
Edition: 1st ed.
Publisher: Greenleaf Book Group Press
Published: 2010
Place of publication: Austin, Tex
Language: eng
Number of pages: 279
ISBN-13: 9781608320868
Subjects: Technological innovations; Internet marketing; Success in business; Economic aspects; Internet; Business communication; Online social networks
Description: "Covering every aspect of social technology in the business arena from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment Enterprise Social Technology presents a blueprint for success in the coming millennia"--Publisher description.
Notes: Includes bibliographical references.
Table of contents: title: Setting social tech goals; title: Assembling the social tech team; title: Internal governance policies; title: Integrating social tech with your web properties; title: Building a river of information; title: Integrating social tech tools into the sales process; title: Online reputation management; title: Implementing crowdsourcing; title: The ROI measurement process; title: Assembling the organization's social technology tools; title: Developing pilot projects; title: Security and regulations; title: Implementation strategies for the twelve-step process; title: The future of social technologies; title: The crowdsourcing of this book.