Generic copy test of food health claims in advertising
Subtitle: a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission
By: Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk.
Contributors: Hoppock, Theodore H.; Rusk, Michelle K.; United States. Federal Trade Commission. Bureau of Economics.; United States. Federal Trade Commission. Bureau of Consumer Protection.
Publisher: The Commission
Published: 1998
Place of publication: Washington, DC
Language: eng
Subjects: Advertising -- Food; Halo effect (Brand choice); Deceptive advertising
Notes: Title from the Bureau of Economics title list.

"November 1998."

Available via Internet from the FTC web site. Addresses as of 03/11/02:http://www.ftc.gov/os/1998/9811/netfood.pdf (rept.); http://www.ftc.gov/os/1998/9811/foodhealrep.htm (exec.sum.);  http://www.ftc.gov/os/1998/9811/appendixa.pdf (app.A); http://www.ftc.gov/os/1998/9811/appendixb.pdf (app.B); current access is available via PURL.