Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition
Contributors: Susan Tyler Eastman (Editor); Douglas A. Ferguson (Editor); Robert Klein (Editor)
Edition: 4 edition
Publisher: Focal Press
Published: August 2001
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780240804972
Subjects: Radio & television industry; Sales & marketing; Performing Arts; Business / Economics / Finance; Performing Arts/Dance; Business Aspects; Marketing - General; Television - General; Performing Arts / Radio / General; Radio - General; Cable television; Marketing; Radio broadcasting; Television broadcasting
First sentence: Because of the exorbitant costs associated with mass media programming, promotion is a vital component of broadcast and cable strategy.