New Product and Brand Management
Subtitle: Marketing Engineering Applications
Edition: Pap/Cdr edition
Publisher: Prentice Hall
Published: October 7, 1998
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9780321046437
Subjects: Sales & marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Entrepreneurship; Marketing - Product Management; Business & Economics / Distribution; Marketing - General