Fashion brands
Subtitle: branding style from Armani to Zara
By: Mark Tungate.
Publisher: Kogan Page
Published: 2005
Place of publication: Sterling, Va
Language: eng
Number of pages: 243
Subjects: Fashion merchandising; Brand name products; Advertising -- Fashion
Notes: Includes bibliographical references and index.
Table of contents: title: The view from out here; getting changed; title: A history of seduction; title: Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash; title: Fashioning an identity; title: Controlling the plot; Tod's and Diesel; title: When haute couture meets high street; title: Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara; title: The designer as brand; title: The new rock and roll; how to be a designer brand;; title: The store is the star; title: Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars; title: Anatomy of a trend; title: Not quite; title: but almost; the style bureau; the new oracles; the cool hunter; title: The image-makers; title: Portrait of an art director; the alternative image-maker; title: They shoot dresses, don't they?; title: Brand translators; the limits of experimentation; title: This year's model; title: Packaging beauty; perfection and imperfection; title: Celebrity sells; title: Press to impress; title: The collections; title: The power behind the shows; communication via catwalk; haute couture laid low; front-row fever; title: Accessorize all areas; title: Emotional baggage; a brand in a bottle; title: Retro brands retooled; title: Climbing out of a trench; the art of plundering the past; title: Targeted male; title: 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement; title: Urban athletes; title: Getting on track; expect a gadget; stars and streets; title: Virtually dressed; title: The success story; interactive catalogues; title: Brave new market; title: A promotional tightrope; from China with cloth; title: The faking game; title: Behind the seams; title: The local solution;; title: Fashion goes back to the future; title: From thrift to vintage; the politics of nostalgia; title: Conclusion.