Marketing, corporate social initiatives, and the bottom line
By: prepared by Lerzan Aksoy and Kiersten Elliott
Contributors: Elliott, Kiersten; Marketing Science Institute; Initiative for Social Innovation through Business (Aspen Institute); Conference on Marketing, Corporate Social Initiatives, and the Bottom Line (2001 : University of North Carolina at Chapel Hill)
Series: Working paper series -- no. 01-106; Report (Marketing Science Institute) -- no. 01-106
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Copyright date: 2001
Subjects: Social responsibility of business; Congresses
Notes: Conference co-sponsored by the Marketing Science Institute and the Aspen Institute's Initiative for Social Innovations through Business.  Held at the University of North Carolina at Chapel Hill, March 2001.

Includes bibliographical references.