Contemporary Canadian marketing cases
By: [compiled by] H.F. (Herb) MacKenzie
Edition: 3rd ed.
Publisher: Pearson Prentice Hall
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 331
ISBN-13: 9780132059732
Subjects: Textbooks; Marketing; Case studies
Description: "Highly readable and current, this Canadian case book provides you with the opportunity to gain valuable experience in marketing case analysis through active participation and discussion. The various activities foster learning through the development of independent thought and creativity and interpersonal, communication, and decision-making skills."--Page 4 of cover.
Notes: Includes bibliographical references.
Table of contents: title: Cott Corporation; title: Financial Analysis Exercises; title: Marketing OxyCotin in Canada; title: SaskTel and Max Interactive Services; title: Pantry Pride Stores; title: Centre for the Arts; title: Wing and a Prayer; title: Lucas Foods; title: Comfort in the Night; title: Steinhouse Knitting Mills (Canada) Ltd.; title: Casablanca Kids; title: Rocky Mountain House Co-op; title: Executive Training Inc. Dillon Controls, Ltd.; title: Nickel Belt Paving; title: Toronto Door & Trim; title: Ontario Tutabaga Council; title: Marketing-in-Focus, Inc.; title: African Market Square Inc.; title: Agr Seeds; title: Milton Quality Inn; title: "Greener Pastures": The Launch of StaGreen byHydroCan; title: MN Design; title: Therm-eze; title: Protocase; title: Wilderness Newfoundland Adventures; title: ABS Global (Canada) Inc.; title: Everline Inc.; title: Hannas Seeds; title: MediaSpark; title: TFI Food Equipment Solutions; title: Murray Industrial Limited; title: Wee Piggies & Paws; title: Literacy Partners of Manitoba; title: "The Holey War": Robin's Donuts versus Tim Hortons; title: 5-to-10-a-day Program; title: Stavanger Safety Equipment; title: Industritech Inc.; title: Health Care Corporation of St. John's: Meal Delivery System; title: Some Ethical Dilemmas in Business-to-Business Sales.