The Vernor's Story
Subtitle: From Gnomes to Now
Publisher: University of Michigan Press/Regional
Published: October 3, 2003
Language: eng
Format: Paperback
Number of pages: 136
ISBN-13: 9780472066971
Subjects: Food manufacturing & related industries; History; Beverages - Non-Alcoholic; Antiques & Collectibles; Business / Economics / Finance; Vernor's (Firm); Antiques/Collectibles; Michigan; USA; Industries - Manufacturing Industries; Corporate & Business History - General; History / United States / State & Local; Americana; Soft drink industry; United States
Description: "With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale - a drink that shook the local beverage world and one that's still a player in the ultra competitive beverage industry." "Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks."--Jacket.