Measuring and evaluating sales promotions from the manufacturer and retailer perspectives
Subtitle: a conference summary
By: by Robert W. Shoemaker, Kenneth G. Hardy, and Herbert F. MacKenzie
Series: Report -- no. 89-102; Report (Marketing Science Institute) -- no. 89-102
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, MA
Language: eng
Number of pages: 44
Subjects: Sales promotion; Research; Production management; Retail trade; Management
Notes: "January 1989."