Markets of One
Subtitle: Creating Customer-Unique Value through Mass Customization
Contributors: James H. Gilmore (Editor); B. Joseph Pine (Editor)
Publisher: Harvard Business School Press
Published: February 2000
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781578512386
Subjects: Economics; Production & quality control management; Sales & marketing; Technology; Marketing - General; Production Engineering; Business / Economics / Finance; Relationship marketing; Business/Economics; Product management; Customer Service; Production & Operations Management; Manufacturing; Flexible Manufacturing Systems
First sentence: We cannot build it yet.