Marketing decision making
Subtitle: concepts and strategy
By: David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Contributors: Hills, Gerald E., joint author.; Woodruff, Robert B., joint author.
Publisher: R. D. Irwin
Published: 1976
Place of publication: Homewood, Ill
Language: eng
Number of pages: 781
Subjects: Marketing -- Decision making.; Marketing -- Management.; Marketing.
Notes: Includes bibliographical references and index.