Marketing by agreement
Subtitle: a cross-cultural approach to business negotiations
By: J.B. McCall and M.B. Warrington.
Contributors: Warrington, M. B.
Edition: 2nd ed.
Publisher: Wiley
Published: 1989
Place of publication: Chichester [England]; New York
Language: eng
Number of pages: 326
Subjects: Export sales contracts; Marketing -- Law and legislation; License agreements; Negotiation in business
Notes: Bibliography: p. 311-316.
Includes indexes.