Praxisorientiertes Marketing
Subtitle: Ansätze und Perspektiven
By: hrsg. von Paul W. Meyer, Arnold Hermanns.
Contributors: Meyer, Paul Werner.; Hermanns, Arnold.
Edition: 1. Aufl.
Publisher: Kohlhammer
Published: 1976
Place of publication: Stuttgart; Berlin; Köln; Mainz
Language: ger
Number of pages: 232
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references and index.