Strategic management and business policy
Subtitle: a methodological approach
By: Alan J. Rowe, Richard O. Mason, Karl E. Dickel.
Contributors: Mason, Richard O.; Dickel, Karl E.
Publisher: Addison-Wesley Pub. Co.
Published: 1982
Place of publication: Reading, Mass
Language: eng
Number of pages: 544
Subjects: Business planning.; Management -- United States -- Case studies.
Notes: Includes bibliographies and index.