A bibliography of research and writings on marketing and advertising to children
By: by James U. McNeal.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 168
Subjects: Child consumers -- United States -- Bibliography.; Advertising and children -- United States -- Bibliography.; Television advertising and children -- United States -- Bibliography.
Notes: Includes index.