Marketing Fundamentals 1998-99 (The Cim Student Workbook Series)
Contributors: Chartered Institute of Marketing (Corporate Author)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: December 1998
Language: eng
Format: Paperback
Number of pages: 219
ISBN-13: 9780750640343
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Chartered Institute of Marketing; Examinations; Great Britain; Marketing; Study guides