The language of branding
By: John F. Gaski
Publisher: Nova Science Publishers
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 95
ISBN-13: 9781616685942
Subjects: Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: The problem and implications; title: Structural subtleties; title: Situation assessment and context; title: Toward resolution.