Targeting the trendsetting consumer
Subtitle: how to market your product or service to influential buyers
By: Irma Zandl, Richard Leonard.
Contributors: Leonard, Richard
Publisher: Business One Irwin
Published: 1992
Place of publication: Homewood, Ill
Language: eng
Number of pages: 215
Subjects: Consumer behavior.; Motivation research (Marketing); Marketing.
Notes: Includes bibliographical references (p. 195-206) and index.