I persuadörernas verkstad
Subtitle: marknadsföring i Sverige 1920-1965 : en studie av ord och handling hos marknadens aktörer
By: Kenth Hermansson.
Series: Acta Universitatis Stockholmiensis -- 36
Publisher: Almqvist & Wiksell International
Published: 2002
Place of publication: Stockholm
Language: swe
Number of pages: 357
ISBN-13: 9789197430531
Subjects: Marketing -- Sweden -- History -- 20th century; Consumption (Economics) -- Sweden -- History -- 20th century
Notes: Added t.p. with thesis statement and English abstract laid in.

Originally presented as the author's thesis (doctoral)--Stockhoms University, 2002.

Includes bibliographical references (p. 339-357).

Summary in English.