International marketing
By: Philip R. Cateora and John M. Hess.
Contributors: Hess, John Milton, 1929- joint author.
Edition: 3d ed.
Publisher: R. D. Irwin
Published: 1975
Place of publication: Homewood, Ill
Language: eng
Number of pages: 761
Subjects: Export marketing.; International business enterprises.
Notes: Bibliography: p. 739-744.
Includes indexes.