Pretesting the acceptance of innovations
By: by Edgar Pessemier and Peter Wilton.
Contributors: Wilton, Peter, joint author.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 696; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 696.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1979
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 17
Subjects: New products.; Product management.
Notes: Bibliography: p. 17.