Strategic marketing management
Subtitle: planning, implementation and control
By: Richard M.S. Wilson and Colin Gilligan
Contributors: Gilligan, Colin; NetLibrary, Inc
Edition: 3rd ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2005
Place of publication: Amsterdam; Boston; London
Language: eng
Format: [electronic resource] :
Number of pages: 867
Subjects: Marketing; Management; Strategic planning
Notes: Previous ed.: 1997.

Includes bibliographical references (p. [813]-851) and index.

Electronic access restricted to subscribers.

Text (HTML/netLibrary eBook) and search engine.

Electronic data. Boulder, Colo. : NetLibrary, 2005.

Mode of access: Intranet.

System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.

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