Principles of Marketing - H5P Edition
Publisher: BCcampus Open Publishing; Pressbooks
Published: 2022-01-21
Language: eng
Format: Ebook
Description: &lt;i&gt;Principles of Marketing - H5P Edition&lt;/i&gt; teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.