Crash course in marketing for libraries
By: Susan W. Alman and Sara Gillespie Swanson
Contributors: Swanson, Sara Gillespie
Edition: Second edition.
Series: Crash course series; Crash course series (Westport, Conn.)
Publisher: Bloomsbury Publishing USA
Published: 2015
Language: eng
Number of pages: 203
ISBN-13: 9781610698702
Subjects: Libraries; Marketing; Public relations
Notes: Includes index.
Table of contents: title: The planning process for your marketing plan; title: Develop a marketing plan; title: Communicate to the community : using the media, newsletters, and annual reports to market the library; title: Using social media to market the library; title: Fund-raising; title: Appendix A. Glossary; title: Appendix B. Boilerplate example; title: Appendix C. Nominal group technique; title: Appendix D. John Cotton Dana Library Public Relations Awards; title: Appendix E. Sample marketing plans; title: Appendix F. Sample promotional materials; title: Appendix G. Sample annual appeal; title: Appendix H. Sample annual reports; title: Appendix I. Sample newsletters; title: Appendix J. Sample friends of the library newsletters; title: Appendix K. Sample press release.