Consumer behaviour
By: Peter M. Chisnall.
Contributors: Chisnall, Peter M.
Edition: 3rd ed.
Publisher: McGraw-Hill
Published: 1995
Place of publication: London; New York
Language: eng
Number of pages: 400
Subjects: Motivation research (Marketing); Marketing.; Consumer behavior.
Notes: Includes bibliographical references and index.
Rev. ed. of: Marketing. 2nd ed. c1985.