Winning at new products
Subtitle: creating value through innovation
By: Robert G. Cooper
Edition: 4th ed.
Publisher: Basic Books
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 408
ISBN-13: 9780465025787; 9780465025848
Subjects: New products
Description: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
Notes: Includes bibliographical references and index.