Relationship marketing
Subtitle: a useful concept for all firms?
By: by James G. Barnes.
Contributors: University College Dublin. Centre for Quality & Services Management.
Series: Working paper -- no.94-2
Publisher: University College Dublin (Centre for Quality & Services Management)
Published: 1994
Place of publication: Dublin
Language: eng
Number of pages: 15
Subjects: Customer services.; Marketing.
Notes: Includes bibliographical references (p13-15).