A century of advertising education
By: Billy I. Ross, Jef I. Richards ; copy editors, Alan D. Fletcher, Joseph Pisani
Contributors: Richards, Jef I.; Fletcher, Alan D.; Pisani, Joseph R.
Publisher: American Academy of Advertising
Published: 2008
Place of publication: [United States]
Language: eng
Number of pages: 348
ISBN-13: 9780931030369
Subjects: Advertising; Study and teaching (Higher)
Description: In depth look at the diversity of  forces, people, and programs responsible for the development and success of advertising education.
Notes: Includes bibliographical references and index.
Table of contents: title: In the beginning ...; title: After 1910; title: Notable advertising educators; title: Women faculty in advertising programs; title: Early ad education support organizations; title: Organizations still contributing to advertising education; title: Select university advertising programs; title: Personal experiences of veteran advertising educators; title: Perceptions of advertising education programs; title: Outstanding alumni; title: Student opinion study; title: Courses, programs, students, graduates & faculty; title: Miscellany; title: Educating copywriters and art directors; title: Online & other types of advertising education; title: Ad education pros & cons; title: Around the world; title: Looking back.