Wired for survival
Subtitle: the rational (and irrational) choices we make, from the gas pump to terrorism
By: Margaret Polski.
Publisher: Wharton School Pub.
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 156
Subjects: Rational choice theory; Decision making; Social choice; Economics -- Psychological aspects; Consumers' preferences
Notes: Includes bibliographical references.