Divide and conquer
Subtitle: target your customers through market segmentation
By: Harry Webber.
Publisher: Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 232
Subjects: Market segmentation -- United States.
Description: Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message.

The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.
Notes: Includes index.