Da xing gong zhong huo dong ce hua
Subtitle: Planning for event marketing
By: Fang Yuan zhu
Edition: Di 2 ban
Publisher: Zhongshan da xue chu ban she; Guangdong Sheng xin hua shu dian jing xiao
Published: 2001
Place of publication: Guangzhou
Language: chi
Number of pages: 282
Subjects: Special events; Planning
Other titles: Planning for event marketing
Notes: Includes bibliographical references (p. 282).

Preface and table of contents also in English.