Profits with principles
Subtitle: seven strategies for delivering value with values
By: Ira A. Jackson and Jane Nelson.
Contributors: Nelson, Jane, 1960-
Edition: 1st ed.
Publisher: Currency/Doubleday
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 385
Subjects: Business ethics.; Social responsibility of business.; Corporate profits -- Moral and ethical aspects.; Corporations -- Moral and ethical aspects.; International business enterprises -- Moral and ethical aspects.; Corporate governance.; Values.
Description: "In Profits with Principles, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage or "doing the right thing." The sixty companies profiled in Profits with Principles - including Starbucks, Citigroup, Alcoa, General Motors, General Electric, DuPont, and Dell - come from different industries and have implemented different strategies to build trust and gain a competitive advantage. What they share, however, are basic operating principles of making values integral to the way they do business. By focusing on creating societal as well as shareholder value, they have built market share, improved risk management, enhanced innovation, strengthened consumer loyalty, and attracted the best talent."--Jacket.
Notes: Includes bibliographical references (p. [351]-371) and index.