Brands of faith
Subtitle: marketing religion in a commercial age
By: Mara Einstein.
Series: Religion, media, and culture
Publisher: Routledge
Published: 2007
Place of publication: Milton Park, Abingdon, Oxon; New York
Language: eng
Number of pages: 256
ISBN-13: 9780415409766; 9780415409773; 9780203938874
Subjects: Church marketing; Religious institutions -- Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The changing religious marketplace; title: The business of religion; title: Branding faith; title: The course to God; title: The new televangelists; title: Kabbalah : marketing designer spirituality; title: The politics of faith brands; title: Has religious marketing gone too far?