Entrepreneurship strategy
Subtitle: changing patterns in new venture creation, growth, and reinvention
By: Lisa K. Gundry, Jill R. Kickul.
Contributors: Kickul, Jill R.
Publisher: Sage Publications
Published: 2007
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 401
Subjects: Strategic planning.; Entrepreneurship.; Small business -- Management.
Description: xix, 401 pages : 27 cm
Notes: Includes bibliographical references and index.
Table of contents: title: Entrepreneurship and strategy : a framework for new venture development; title: Strategies for opportunity identification : the creative process; title: Strategies for evaluating opportunities : the assessment process; title: Developing new venture strategy : preparation and launch; title: Market entry : positioning the firm for strategic advantage; title: Financial resource capabilities; title: The evolving management team; title: Building networks and strategic alliances; title: Innovative strategies for entrepreneurial growth; title: Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies; title: Beyond the strategic entrepreneurial model: learning from failure.