What's the big idea?
Subtitle: how to win with outrageous ideas (that sell!)
By: George Lois with Bill Pitts.
Contributors: Pitts, Bill.
Publisher: Plume
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Advertising.; Marketing.
Notes: Originally published: New York : Doubleday Currency, c1991.
Includes index.