TM
Subtitle: trademarks designed by Chermayeff & Geismar
By: Ivan Chermayeff, Tom Geismar, Steff Geissbuhler.
Contributors: Geismar, Thomas H., 1932-; Geissbuhler, Steff, 1942-
Publisher: Princeton Architectural Press
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 206
Subjects: Chermayeff & Geismar; Trademarks; Logos (Symbols)
Description: "From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.