The psychological study of mass communication effects.
Subtitle: On the validity of laboratory experiments and an attempt to improve ecological validity.
Series: Studies in economic psychology, 82; Studier i ekonomisk psykologi,; 82.
Publisher: Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm (EF1)
Published: 1972
Place of publication: Stockholm
Language: eng
Number of pages: 165
Subjects: Mass media -- Psychological aspects -- Sweden.; Attitude (Psychology) -- Testing.; Communication -- Research.
Notes: Akademisk avhandling--Handelshögskolan, Stockholm.
Bibliography: leaves 151-164.