Implementing global account management in multinational corporations
By: David Arnold, Julian Birkinshaw, Omar Toulan
Contributors: Birkinshaw, Julian M; Toulan, Omar; Marketing Science Institute
Series: Report -- no. 00-103
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 38
Subjects: International business enterprises -- Marketing; Marketing -- Management
Notes: "Working paper."

Includes bibliographical references (p. 37-38)