Winning Marketing Strategies
Publisher: Prentice Hall
Published: March 1999
Language: eng
Format: Hardcover
Number of pages: 382
ISBN-13: 9780136449072
Subjects: Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Research; Reference - General; Sales & Selling - Techniques; Marketing - General; Sales & Selling - General; Management
Description: This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.