Instructor's manual for strategic marketing problems
Subtitle: cases and comments
By: Roger A. Kerin; Robert A. Peterson
Contributors: Peterson, Robert A. VerfasserIn
Edition: 13. ed.
Publisher: Pearson
Published: 2013
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 746
ISBN-13: 9780132747271
Subjects: Marketing; Case studies; Decision making; Management