Zag
Subtitle: the number-one strategy of high-performance brands : a whiteboard overview
By: by Marty Neumeier.
Contributors: American Institute of Graphic Arts.
Publisher: AIGA; New Riders
Published: 2007
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 178
Subjects: Brand name products; Brand name products -- Planning
Notes: The title proper, other title information and statement of responsibility spread into four pages.

Includes bibliographical references (p. 159-167) and index.