Independent luxury
Subtitle: the four innovation strategies to endure in the consolidation jungle
By: by Jonas Hoffmann, Professor of Luxury Strategy, SKEMA Business School, France and Laurent Lecamp, Executive Vice President Sales, Carl F. Bucherer, Switzerland
Contributors: Lecamp, Laurent
Published: 2015
Language: eng
Number of pages: 252
ISBN-13: 9781137481443
Subjects: Small business marketing; Small business; Luxury goods industry; Strategic planning
Description: "There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. "--
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note:; title: Prologue: Welcome to Knysna! 1. Challenges and Opportunities for independents 2. Last chance for Knysna: innovation3. Back to the essentials4. Crossing the bridge5. Cultural Innovation 6. Cause Innovation 7. Business Model Innovation 8. Branding 9. Retail and business development Conclusion: Back to Knysna.