Consumer Psychology of Tourism, Hospitality and Leisure (Cabi Publishing)
Contributors: A. Woodside (Editor); G. Crouch (Editor); J. Mazanec (Editor); M. Oppermann (Editor); M. Sakai (Editor)
Publisher: CABI
Published: March 20, 2000
Language: eng
Format: Hardcover
Number of pages: 280
ISBN-13: 9780851993225
Subjects: Market research; Sport & leisure industries; Tourism industry; Tourism; Psychological aspects; Consumer Behavior - General; Travel; Psychology Of Special Subjects; Service Industries (Economic Aspects); Business / Economics / Finance; Industries - General; Travelers; Hospitality industry; Essays & Travelogues; Industries - Hospitality, Travel & Tourism; Social Psychology; Psychology & Psychiatry / Social Psychology; Psychology; General; Congresses
First sentence: The field of consumer research generally, and consumer psychology and behaviour more specifically, has, in this age of consumption, attracted growing interest from marketing scholars and practitioners, psychologists, social scientists, government policy makers, competition and consumer regulators, consumer advocacy groups, and of course consumers themselves - the general public.