Entrepreneurship and Small Business Management
Subtitle: Student Edition
Publisher: Glencoe/McGraw-Hill
Published: April 14, 1999
Language: eng
Format: Hardcover
Number of pages: 448
ISBN-13: 9780026440684
Table of contents: title: What is entrepreneurship?; title: Your potential as an entrepreneur; title: Recognizing opportunity; title: Global opportunities; title: Feasibility and business planning; title: Market analysis; title: Types of business ownership; title: The legal environment; title: Site selection and layout planning; title: The marketing plan; title: The price strategy; title: The promotion strategy; title: The promotion strategy : developing and managing sales; title: Preparing and planning to manage; title: Managing purchasing and inventory; title: Production management and distribution; title: Managing operations and staffing; title: Managing human resources; title: Financing your business; title: Financial management; title: Accounting and record keeping; title: Risk management; title: Making your business grow; title: Social and ethical responsibility