Sales Management (Marketing Series: Practitioner)
Publisher: Butterworth-Heinemann
Published: January 1, 1997
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780750633611
Subjects: Sales & marketing management; Sales & Selling - Management; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Marketing - General; Sales management; Management - General
First sentence: The sales organization, commonly referred to as the sales force, plays a key role in the growth, development, profitability and impact on customers (whether trade or direct customers) of most companies.