La segmentation des marchés et la comportementalité
By: Claude Cossette.
Edition: 2e éd. rev. et corr.
Publisher: Editions Riguil internationales
Published: 1982
Place of publication: Québec
Language: fre
Number of pages: 107
Subjects: Market segmentation.; Marketing research.; Attitude (Psychology) -- Testing.
Other titles: Comportementalité.
Notes: Bibliography: leaves 71-84.