Customer Data Integration
Subtitle: Reaching a Single Version of the Truth (SAS Institute Inc.)
Contributors: Don Peppers (Foreword); Martha Rogers (Foreword)
Publisher: Wiley
Published: July 21, 2006
Language: eng
Number of pages: 320
ISBN-13: 9780471916970
First sentence: Nothing has as much impact on a company's operations as an executive who declares a new strategic direction.
Description: "Customer Data Integration defines CDI - what it is and why it's a critical solution to customer-focused business programs - and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business strategy and growth, the book also helps inform decisions regarding vendor selection, CDI development, and usage to help make organizations on both the business and IT fronts more agile."

"Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their "gotchas," and what the successful delivery meant to their companies."--Jacket.