The Power of direct marketing
Subtitle: ROI, sales, expenditures, and employment in the U.S.
By: commissioned by the Direct Marketing Association, Inc. ; conducted by Global Insight
Contributors: Global Insight, Inc
Edition: 12th ed.
Publisher: DMA
Published: 2008
Place of publication: New York, N.Y
Language: eng
Number of pages: 242
ISBN-13: 9780981760452
Copyright date: 2008
Subjects: Direct marketing; Forecasting; Statistics
Notes: "2008-2009 edition"