Segmenting the industrial market
By: Thomas V. Bonoma, Benson P. Shapiro.
Contributors: Shapiro, Benson P.
Publisher: Gower [distributor]
Published: 1984
Place of publication: Lexington, Mass; Lexington; Aldershot
Language: eng
Number of pages: 126
Subjects: Industrial marketing.
Notes: Bibliography, p117-122. - Includes index.