Marketing
Subtitle: a customer-centric approach
By: Montrose Sommers, Jim Barnes.
Contributors: Barnes, James G.; Sommers, Montrose S.
Edition: 11th ed.
Publisher: McGraw-Hill Ryerson
Published: 2007
Place of publication: Toronto
Language: eng
Number of pages: 546
ISBN-13: 9780070951860
Subjects: Marketing -- Textbooks.; Customer relations -- Textbooks.
Genres: Textbooks.
Notes: Ninth Canadian ed. published under title: Fundamentals of marketing / Montrose S. Sommers, James G. Barnes

Includes bibliographical references and indexes.