Building strong congregations
Subtitle: attracting, serving, and developing your membership
By: Bruce Wrenn, Philip Kotler, and Norman Shawchuck.
Contributors: Kotler, Philip.; Shawchuck, Norman, 1935-
Publisher: Autumn House Pub.
Published: 2009
Place of publication: Hagerstown, MD
Language: eng
ISBN-13: 9780812704907
Subjects: Church marketing
Table of contents: title: The intersection of marketing and religion; title: The heart of twenty-first century marketing; title: An application of the effective marketing process model : starting a grief ministry; title: Serving people effectively : the responsive congregation; title: How to understand : marketing research; title: What to understand : factors influencing behavior; title: Thinking like a marketing strategist : fundamental marketing concepts; title: Market segmentation, targeting and positioning; title: Strategic marketing planning; title: Product, place, and price decisions; title: Advertising and public relations decisions; title: Fundraising decisions; title: Fellowship marketing; title: Evaluating our programs.