Relationship Marketing
Subtitle: Winning and Keeping Customers (CIM Professional Development)
Edition: New Ed edition
Publisher: Butterworth-Heinemann
Published: May 4, 1998
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780750640176
Subjects: Business competition; Sales & marketing; Public Relations; Business/Economics; Advertising & Promotion; Business & Economics; Business / Economics / Finance; Marketing - General; Customer services; Consumer satisfaction; Business & Economics / Marketing / General; Relationship marketing; Customer relations
First sentence: In recent years the traditional approach to marketing has been increasingly questioned.