ARF's Interactive Media Research Summit III
Subtitle: July 22-23, 1997, New York
By: [summit co-chairs, Rande Price, Buddy Tucker]
Contributors: Price, Rande; Tucker, Buddy; Advertising Research Foundation
Publisher: Advertising Research Foundation
Published: 1998
Place of publication: New York, NY
Language: eng
Number of pages: 75
Copyright date: 1998
Subjects: Internet advertising; Congresses; Internet marketing; World Wide Web; Economic aspects
Other titles: Understanding the medium and its measurement
Notes: "The experts report on--"--Cover.

Includes bibliographical references.