Strategic management concepts and cases
Subtitle: a competitive advantage approach
By: Fred R. David
Edition: 14th ed.
Publisher: Pearson/Prentice Hall
Published: 2013
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 688
ISBN-13: 9780132664233
Subjects: Case studies; Strategic planning
Notes: Previously published under title: Strategic management.
Table of contents: title: Overview of strategic management; title: The nature of strategic management; title: Mcdonald's Corporation : doing great in a weak economy; title: Strategy formulation; title: The business vision and mission; title: Wal-Mart : doing great in a weak economy; title: The external assessment; title: Dunkin' Brands, Inc. : doing great in a weak economy; title: The internal assessment; title: Amazon.com, Inc. : doing great in a weak economy : how?; title: Strategies in action; title: Volkswagen AG : doing great in a weak economy : how?.