A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.; Tarpey, Lawrence X.
Edition: 3rd ed.
Publisher: Business Publications
Published: 1985
Place of publication: Plano, Tex
Language: eng
Number of pages: 295
Subjects: Marketing -- Management.
Other titles: Marketing management.
Notes: Bibliography: p. 273-281.
Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982.
Includes indexes.