Evaluating the effects of consumer advertising on market position over time
Subtitle: how to tell whether advertising ever works : a conference summary : Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, Mass.
By: by Stephen S. Bell.
Contributors: Marketing Science Institute.
Series: Report / Marketing Science Institute -- no. 88-107
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass
Language: eng