Market-share analysis
Subtitle: evaluating competitive marketing effectiveness
By: Lee G. Cooper, Masao Nakanishi.
Contributors: Nakanishi, Masao, 1936-
Series: International series in quantitative marketing
Publisher: Kluwer Academic Publishers
Published: 1988
Place of publication: Boston
Language: eng
Number of pages: 279
Subjects: Marketing -- Decision making -- Mathematical models.; Market share -- Mathematical models.
Notes: Bibliography: p. 265-272.
Includes index.