How to open & operate a financially successful web site design business
Subtitle: with companion CD-Rom
By: by Bruce C. Brown and Charlotte Evans.
Contributors: Evans, Charlotte, 1981-
Publisher: Atlantic Pub. Group
Published: 2009
Place of publication: Ocala, Fla
Language: eng
ISBN-13: 9781601381439
Subjects: Web site development industry; New business enterprises; Web sites -- Design -- Marketing; Design services -- Marketing
Other titles: How to open and operate a financially successful web site design business
Notes: Includes bibliographical references and index.
Table of contents: title: Web design; title: Business basics : a plan to get you started; title: The brain's right side : creativity in web design; title: Web design for business : the virtual storefront; title: Planning your business web site & location; title: Pricing and the prepackaged deal; title: The art of the sale from opener to close; title: Facing your competition and stacking the odds; title: Media kits and campaigns that work; title: Bookkeeping and budgeting to keep you in the black; title: Hiring, firing, and managing your staff; title: Add-on services : SEO; title: Add-on services : blogs; title: Pay-per-click marketing services; title: Business at light-speed : plans for the future; title: Additional recommended resources.