Building Your Direct Mail Program (J-B Fund Raising School Series)
Publisher: Jossey-Bass
Published: April 9, 2001
Language: eng
Format: Paperback
Number of pages: 112
ISBN-13: 9780787955298
Subjects: Electronic mail (email); Non-profitmaking organizations; Sales & marketing management; Non-Profit Organizations Management; Fund Raising And Grants (General); Business & Economics; Business / Economics / Finance; Business/Economics; Nonprofit Organizations & Charities; Marketing - Direct; Business & Economics / Marketing / Direct; Business & Economics / Nonprofit Organizations & Charities; Business & Economics : Nonprofit Organizations & Charities; Philanthropy & Charity; Direct-mail fund raising
First sentence: THIS CHAPTER will help you understand the importance and benefits of using the mail to keep in contact with donors and to ask for their support.