Marketing of information technology
Subtitle: concepts, products, services and intellectual property rights
By: K. Venkatesh
Publisher: Tata McGraw Hill Education
Published: 2009
Place of publication: New Delhi
Language: eng
Number of pages: 152
ISBN-13: 9780070248724; 9780070152939
Subjects: Information technology; Marketing
Notes: "Copyright 2009 ... First reprint 2009"--Title page verso.

Includes bibliographical references.
Table of contents: title: pt. 1. Marketing of information technology; title: pt. 2. Financial aspects of information technology marketing; title: pt. 3. Requirements for marketing of information technology; title: pt. 4. Geographical aspects of marketing of information technology.