Unternehmensseitige Berücksichtigung von Verbraucherinteressen
Subtitle: Customer Care und das Fallbeispiel Migros
By: von Peter Wenzel.
Series: Beiträge zur Verhaltensforschung,; Heft 32
Publisher: Duncker & Humblot
Published: 1998
Place of publication: Berlin
Language: ger
Number of pages: 286
Subjects: Migros-Genossenschafts-Bund -- Management.; Consumer cooperatives -- Switzerland -- Management.; Customer services -- Switzerland -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [256]-279) and index.
Originally presented as the author's thesis (doctoral)--Universität Hohenheim, 1995.