A multi-attribute approach to the store imagery problem
By: by Ronald B. Marks.
Publisher: s.n.]
Published: 1974
Place of publication: [Columbia
Language: eng
Number of pages: 140
Subjects: Marketing research -- Case studies; Stores, Retail -- Case studies; Consumers -- United States.; Consumers' preferences.
Notes: Thesis--University of Missouri-Columbia.

Vita.

Bibliography: p. 119-124.

Photocopy. Ann Arbor, Mich. : Xerox University Microfilms, 1978.