Customer in the boardroom?
Subtitle: crafting customer based business strategy
By: Rama Bijapurkar
Publisher: Response Books
Published: 2011
Place of publication: New Delhi
Language: eng
ISBN-13: 9788132106357
Subjects: Management; Customer relations; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Thinking about business strategy and where "customer" fits into it; title: The customer based business strategy framework; title: The where to compete decision (or deciding strategic market priorities); title: The how to compete decision; title: Designing the value package and value delivery system; title: The science and art of strategic business-market segmentation; title: Consumer insight for shaping business strategy; title: Foundation or baseline analyses for strategy development; title: Putting customer based business strategy into practice in organizations.