Write to influence!
Subtitle: personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more
By: Carla D. Bass
Published: 2017
Language: eng
Number of pages: 285
ISBN-13: 9780997593006; 9780997593013
Subjects: Rhetoric; Business writing; Handbooks, manuals; English language
Description: Want to win that academic scholarship, internship, or promotion?  Writing a business proposal or critical business report?  Want to attract talented employees or effectively market your products online?  Write to Influence! will hone your business writing skills.  Clear, dynamic, polished, and persuasive text will give you that critical edge over the competition.--COVER.
Notes: Includes index.
Table of contents: title: Pt. 1.  Word sculpting tools; title: Useless words : Identify, chisel, discard; title: Shorter is better : Don't hog space; title: Redundancy : Once will suffice; title: Lead with the basics : Horse before the cart; title: Verbs are your friends : Rely on them; title: Avoid gibberish : It's confusing; title: Tethers : In sentences and otherwise; title: Be clear : Who-does-what-to-whom?; title: Keep the focus : Shut the gates; title: Proofread carefully : Credibility's at stake; title: Pt. 2.  Strategies to influence; title: Set the hook; title: Make the case; title: Clinch the deal; title: Pt. 3.  Write to influence!  Applied daily; title: Your resume : Stand out from the crowd; title: Email : Polished, professional, effective; title: Briefings : Composition and delivery; title: Pt. 4.  Exercises - Test your skill; title: 100 exercises; title: Answers to 100 exercises; title: Graduation exercise; title: Solution to graduation exercise; title: Pt. 5.  Appendices; title: Answers to chapters 1-10 exercises; title: Commas, semicolons, and capitalization made easy; title: Editor's challenge : Don't tread on my writing; title: Write to influence! in a nutshell; title: Top 10 errors in professional correspondence; title: List of references; title: Epilogue : "BEST quality" writing criteria.