Integrated Communication
Subtitle: Synergy of Persuasive Voices (Advertising and Consumer Psychology)
Contributors: Esther Thorson (Editor); Jeri Moore (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: January 1, 1996
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780805813913
Subjects: Consumer issues; Psychology; Sales & marketing; Management; Advertising; Psychology Of Special Subjects; Business / Economics / Finance; USA; Marketing; Consumer Behavior - General; Marketing - General; Business & Economics / Consumer Behavior; Industrial & Organizational Psychology; Communication in marketing; Congresses