Mercadotecnia política
Subtitle: el estado actual de la disciplina en México
By: Andrés Valdez Zepeda
Edition: 1. ed.
Publisher: Libros de Arrayán
Published: 2000
Place of publication: Guadalajara
Language: spa
Number of pages: 135
Subjects: Campaign management; Marketing; Political campaigns; Political planning
Notes: Includes bibliographical references (p. [137-140]).