Marketing Information
Subtitle: A Strategic Guide for Business and Finance Libraries (Monograph Publish Simultaneously as the Journal of Business) (Monograph Publish Simultaneously as the Journal of Business)
Publisher: Haworth Press; Routledge
Published: October 30, 2004
Language: eng
Format: Paperback
Number of pages: 342
ISBN-13: 9780789060068
Subjects: Sales & marketing; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing research; Marketing - General; Handbooks, manuals, etc; Strategic planning
First sentence: This chapter provides the foundation for the more specialized chapters that follow.