Packaging the presidency
Subtitle: a history and criticism of presidential campaign advertising
By: Kathleen Hall Jamieson.
Publisher: Oxford University Press
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 505
Subjects: Presidents -- United States -- Election; Advertising, Political -- United States; United States -- Politics and government -- 1945-1989
Notes: Bibliography: p. 472-495.
Includes index.