Press advertising
Subtitle: a study of selected advertising
By: Navin Mathur.
Edition: 1st ed.
Publisher: Himalaya Pub. House
Published: 1987
Place of publication: Bombay
Language: eng
Number of pages: 256
Subjects: Advertising, Newspaper -- India -- Public opinion.; Advertising -- Toilet preparations -- India -- Public opinion.; Dentifrices -- India -- Public opinion.; Public opinion -- India.
Description: Study of the advertising of selected dentifrices manufactured in India.
Notes: Bibliography: p. [253]-256.