On family versus firm level analysis of the effects of advertising
By: Russell S. Winer
Series: Research paper -- no. 223 [i.e. 60A]; Research paper (Columbia University. Graduate School of Business) -- no. 60A.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 23
Subjects: Advertising; Mathematical models
Notes: Bibliography: p. 22-23.