Brands, brand managers, and the management of brands
Subtitle: where to next?
By: Pierre Berthon, James M. Hulbert, Leyland F. Pitt
Contributors: Hulbert, James M.; Pitt, Leyland F.; Marketing Science Institute
Series: Report -- no. 97-122; Report (Marketing Science Institute) -- no. 97-122
Publisher: MSI
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Copyright date: 1997
Subjects: Product management; Brand name products
Notes: "Commentary."

"November 1997."

Includes bibliographical references (p. 25-28)