Crowding economic space
Subtitle: an empirical investigation of brand proliferation in the ready-to-eat cereal industry
By: by Jeewon Park
Published: 1989
Language: eng
Number of pages: 67
Subjects: Brand name products; Economic aspects; Rate of return; Cereal products; Kellogg Company
Notes: Thesis (A.B., Honors)--Harvard University, 1989.

Includes bibliographical references.