Affective and cognitive reactions to advertising
By: by W. Fred van Raaij.
Contributors: Marketing Science Institute. Research Program.; International Association for Research in Economic Psychology. Colloquium; International Research Seminar in Marketing (1983 : Institut d'administration des entreprises)
Series: [Working paper] / Marketing Science Institute, Research Program -- report no. 84-111.; Report (Marketing Science Institute) -- no. 84-111.
Publisher: Marketing Science Institute
Published: 1984
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 17
Subjects: Advertising.
Notes: "Paper prepared for the 10th International Research Seminar in Marketing, Institut d'Administration des Entreprises, Clos Guiot, Puyricard/Aix-en-Provence, France, June 7-10, 1983, and for the 8th annual Colloqium [sic] of the International Association for Research in Economic Psychology, Bologna, Italy, July 5-8, 1983."

"December 1984."

Series title from cover.

Bibliography: p. 13-14.