Reputation Marketing
Edition: 1st edition
Publisher: McGraw-Hill/Contemporary
Published: November 15, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780658014291
Subjects: Sales & marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Brand name products; Corporate image; Corporations; Marketing; Public Relations
First sentence: A name, or a single word, can suggest an image.