Epic content marketing
Subtitle: how to tell a different story, break through the clutter, and win more customers by marketing less
By: Joe Pulizzi
Publisher: McGraw-Hill Education
Published: 2014
Language: eng
Number of pages: 331
ISBN-13: 9780071819893
Subjects: Social aspects; Marketing; Target marketing; Internet marketing; Social media
Description: "How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Part I. Content marketing: there and back again : What is content marketing?; title: The history of content marketing; title: Why content marketing?; title: The business model of content marketing; title: The business case of content marketing; title: Tomorrow's media companies; title: Part II. Defining your content niche and strategy : More right or less right; title: What is epic content marketing?; title: The goal of subscription; title: The audience persona; title: Defining the engagement cycle; title: Defining your content niche; title: The content marketing mission statement; title: Part III. Managing the content process : Building your editorial calendar; title: Managing the content creation process; title: Content types; title: Finding your content assets; title: Extracting content from your employees; title: The content platform; title: The content channel plan in action; title: Part IV. Marketing your stories : Social media for content marketing; title: Alternative content promotion techniques; title: Leveraging a social influencer model for content marketing; title: Part V. Making content work : Measuring the impact of your content marketing; title: The evolution of your epic story.