A critical analysis of marketing management operations and activities at the Smith Partnership, solicitors and a consideration of the suitability of the adoption of relationship marketing to stimulate growth and to provide a new and relevant cultural focus for the firm
By: M. C. Bradley.
Contributors: De Montfort University.
Publisher: De Montfort University
Published: 1997
Place of publication: Leicester
Language: eng
Notes: Thesis (M.B.A.) - De Montfort University, Leicester 1997.