Setting the agenda
Subtitle: the mass media and public opinion
By: Maxwell McCombs.
Publisher: Polity; Blackwell Pub.
Published: 2004
Place of publication: Cambridge, UK; Malden, MA
Language: eng
Number of pages: 184
Subjects: Mass media and public opinion; Mass media -- Social aspects
Description: "Across the world, the mass media strongly influences what the pictures of public affairs 'in our heads' are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour." "This new book will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion."--Jacket.
Notes: Includes bibliographical references (p. [150]-178) and index.