As heard on TV
Subtitle: popular music in advertising
By: Bethany Klein.
Series: Ashgate popular and folk music series
Publisher: Ashgate
Published: 2009
Place of publication: Burlington
Language: eng
Number of pages: 168
ISBN-13: 9780754666653
Subjects: Music in advertising; Popular music -- History and criticism; Television advertising
Notes: Includes bibliographical references and index.
Table of contents: title: As heard on TV : the marriage of popular music and advertising; title: Selling revolution : the role of authorship in music licensing; title: Commercial art : advertising as an artistic vehicle for music placement; title: The new radio : music licensing as a response to industry woe; title: In perfect harmony : popular music and cola advertising; title: Taming rebellion : advertising's control over meaning; title: Negotiating the future of popular music in advertising.