Managing your customers as investments
Subtitle: the strategic value of customers in the long run
By: Sunil Gupta, Donald R. Lehmann.
Contributors: Lehmann, Donald R.
Publisher: Pearson Education
Published: 2005
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 224
Subjects: Consumers.; Consumers' preferences.
Notes: Includes index.