Elements of marketing
By: [by] Paul D. Converse, Harvey W. Huegy [and] Robert V. Mitchell.
Contributors: Huegy, Harvey W. 1903-  joint author.; Mitchell, Robert Victor, joint author.
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1965
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 710
Subjects: Marketing
Notes: Bibliographical footnotes.