Variables causing inconsistencies between radio program audience ratings obtained
Published: 1942
Place of publication: [New York
Language: eng
Number of pages: 23
Subjects: Cooperative Analysis of Broadcasting, New York.; Hooper, C.E., inc., New York.; Radio broadcasting.; Advertising.
Other titles: Radio audience "ratings."
Notes: Reproduced from type-written copy.
Cover-title: Radio audience "ratings."
Concerning the ratings furnished by Cooperative analysis of broadcasting and C.E. Hooper, inc.
"This study was made for C.E. Hooper, inc., to which company Dr. Chappell is consultant and technical advisor."