Managing smart
Subtitle: market research for hospital decision makers
By: Norman H. McMillan and George Rosenbaum.
Contributors: Rosenbaum, George.
Publisher: American Hosiptal Pub.
Published: 1986
Place of publication: Chicago, Ill
Language: eng
Number of pages: 154
Subjects: Hospital care -- Marketing.; Marketing research.; Consumer Participation.; Financial Management.; Health Facility Administrators.; Marketing of Health Services.
Notes: Bibliography: p. 149-154.
"Catalog no. 139100"--T.p. verso.