Medien machen Marken
Subtitle: eine Medientheorie des Marketing und des Konsums
By: Martin Andree
Publisher: Campus
Published: 2010
Place of publication: Frankfurt
Language: ger
Number of pages: 249
ISBN-13: 9783593392677
Subjects: Social aspects; Marketing; Branding (Marketing); Mass media; Decision making
Notes: Includes bibliographical references.