Producing Fashion
Subtitle: Commerce, Culture, and Consumers (Hagley Perspectives on Business and Culture)
Publisher: University of Pennsylvania Press
Published: November 2007
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780812240375
Subjects: Fashion & beauty industries; History; Art & Art Instruction; History - U.S.; History: American; USA; Business Aspects; Fashion; History / United States / 20th Century; Industries - General; United States - 20th Century
Description: Looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.