Cases on strategic social media utilization in the nonprofit sector
By: Hugo Asencio, California State University -Dominquez Hills, USA and Rui Sun, CaliforniaState University - Dominquez Hills, USA .
Series: Advances in social networking and online communities (ASNOC) Book Series
Publisher: Information Science Reference, An Imprint of IGI Global; IGI Global
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 375
ISBN-13: 9781466681880; 9781466681897
Subjects: Nonprofit organizations; Management; Marketing; Communication in organizations; Social media
Description: "This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--
Notes: Includes bibliographical references and index.