15 Questions About Online Advertising
Publisher: Massimo Moruzzi
Published: 2016
Language: eng
ISBN-13: 9781310261213
Table of contents: title: The 15 Questions:; title: 1. Why Banner Ads?; title: 2. What was Online Advertising supposed to be like?; title: 3. Did it work out as advertised?; title: 4. Why not?; title: 5. Why are Banner Ads still around?; title: 6. Is all this Targeting good?; title: 7. Is this Advertising at all?; title: 8. How big is this thing?; title: 9. What is Programmatic?; title: 10. Does Online Advertising work for Publishers?; title: 11. Does it work for Advertisers?; title: 12. Does it work for the Middlemen?; title: 13. Is it a gigantic scam?; title: 14. Should my company stay away from Banner Ads?; title: 15. Is there any hope for Online Advertising?