Advertising exposure, loyalty, and brand purchase
Subtitle: a two stage model of choice
By: by Gerard J. Tellis
Contributors: Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 87-105; Working paper / Marketing Science Institute; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, MA
Language: eng
Number of pages: 29
Notes: Bibliography: p. 25-28.