Términos de marketing
Subtitle: diccionario, base de datos
By: Miguel Santesmases Mestre.
Publisher: Pirámide
Published: 1996
Place of publication: Madrid
Language: spa
Number of pages: 1069
Subjects: Mercado -- Diccionarios; Marketing -- Dictionaries
Notes: Includes bibliographical references (p. 1017-1069).
System requirements: PC or compatible, 3 1/2 in. floppy drive, DOS 3.3 or higher, 4.5 MB free disk space on hard drive; VGA monitor recommended.