ADV SER MAR MAN V 6 (Advances in Services Marketing and Management)
Publisher: Elsevier
Published: May 12, 1997
Language: eng
Format: Hardcover
Number of pages: 292
ISBN-13: 9780762301768
Subjects: Management & management techniques; Sales & marketing; Service industries; Marketing - General; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; General; Business & Economics / Marketing / General; Management; Marketing; Social Science-General
First sentence: For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).