Planning Media
Subtitle: Strategy and Imagination
Edition: 1st edition
Publisher: Prentice Hall
Published: November 29, 1995
Language: eng
Format: Paperback
Number of pages: 333
ISBN-13: 9780135678350
Subjects: Advertising; Sales & marketing management; Mass media; Advertising By Broadcast Media; Business / Economics / Finance; Business/Economics; Planning; Advertising & Promotion; Marketing - General; Marketing