Market-based assets and shareholder value
Subtitle: a framework for analysis
By: Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey.
Contributors: Shervani, Tasadduq A.; Fahey, Liam, 1951-; Marketing Science Institute.
Series: Working paper -- no.97-119
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng