Advertising Worldwide
Subtitle: Advertising Conditions in Selected Countries
Contributors: M. Abe (Contributor); R. Hugo-Burrows (Contributor); D. Caumont (Contributor); P. Gaskin (Contributor); M.-L. Kinturi (Contributor); L. Uusitalo (Contributor); I. Kloss (Contributor); J. Liu (Contributor); J. Miller (Contributor); M. de Mooij (Contributor); P. De Plesmacker (Contributor); R. Srinivasan (Contributor); O. Tretyak (Contributor); Ingomar Kloss (Editor)
Edition: 1 edition
Publisher: Springer
Published: December 28, 2000
Language: eng
Format: Hardcover
Number of pages: 292
ISBN-13: 9783540677130
Subjects: Advertising; Sales & marketing management; Business / Economics / Finance; Business/Economics; International - Marketing; Business & Economics; International - General; Advertising & Promotion; Management Science; Business & Economics / Advertising & Promotion; Business & Economics / Management; Business & Economics-International - Marketing; Business & Economics-Management Science
First sentence: For an understanding of advertising worldwide, one needs to look at patterns worldwide and at national or regional developments.