Guidelines for the teaching of marketing in the training of librarians, documentalists, and archivists
By: by Réjean Savard.
Contributors: Unesco. General Information Programme.; UNISIST (Program)
Publisher: General Information Programme and UNISIST, United Nations Educational, Scientific and Cultural Organization
Published: 1988
Place of publication: Paris
Language: eng
Number of pages: 115
Subjects: Information science -- Study and teaching.; Marketing -- Study and teaching.; Information services -- Marketing -- Study and teaching.
Notes: "Selected bibliography on the marketing of information services": p. 81-84.
Includes bibliographical references.
"PGI-88/WS/1."