Making technology investments profitable
Subtitle: ROI road map from business case to value realization
By: Jack M. Keen
Edition: 2nd ed.
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 294
ISBN-13: 9780470194003; 9781118028582; 9781118028599; 9781118028605
Subjects: Management; Economic aspects; Information technology
Description: "A guide to getting the crucial business case right-every time Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project. New edition explains how to proactively manage the conversion of a business case's value promise to its value realization Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world Most of the popular checklists and tables from the current edition will be retained and numerous new ones will be added A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process Providing new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project, the Second Edition of Making Technology Investments Profitable unveils an unexpectedly straightforward solution to this disconcerting situation-a very pragmatic process of value realization involving role, responsibility, and mindset changes for senior executives, as well as project managers and technical staff."--
Notes: Includes bibliographical references (p. 275-277) and index.