Encyclopedia of major marketing campaigns
By: Thomas Riggs, editor
Contributors: Riggs, Thomas, 1963-
Publisher: Gale Group
Published: 2000
Place of publication: Detroit
Language: eng
Number of pages: 2063
ISBN-13: 9780787630423; 9780787673567
Subjects: Advertising campaigns -- United States -- History -- 20th century
Description: Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
Notes: First volume is unnumbered

Includes bibliographical references and index