Modeling and measuring product development cycle time across industries
By: Abbie Griffin
Series: Report -- no. 95-117; Report (Marketing Science Institute) -- no. 95-117
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: New products -- Management; Time to market (New products)
Notes: "Working paper."

"November 1995."

Includes bibliographical references (p. 35-39)