现代市场营销学
By: Yang Yanling, Lü Yilin, Jin Zhanming bian zhu
Edition: Di 1 ban.
Publisher: Qing hua da xue chu ban she
Published: 1995
Place of publication: Beijing
Language: chi
Number of pages: 339
Subjects: Marketing
Other titles: Xian dai shi chang ying xiao xue
Notes: Includes bibliographical references.