Multinational banking in China
Subtitle: theory and practice
By: Chen Meng
Series: New horizons in international business; New horizons in international business
Publisher: Edward Elgar; Elgar Publishing, Incorporated, Edward
Published: 2009
Place of publication: Cheltenham, U.K; Northampton, Mass
Language: eng
Format: [electronic resource] :
Number of pages: 170
ISBN-13: 9781848446113
Subjects: Banks & Banking; BUSINESS & ECONOMICS; International Banks and banking
Description: Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses a range of factors such as motives, entry mode, location choice, entry strategies and competitive advantages.
Notes: Includes bibliographical references (p. 149-161) and index.

Description based on print version record.
Table of contents: title: Introduction; title: General theory of banking internationalization; title: China's banking industry; title: Strategic motives and market entry; title: Market development and determining factors; title: Evolutionary development strategies; title: Environment, adaptation and competitive advantages; title: Summary and conclusions; title: Appendix : Research methods.