Advertising and the World Wide Web (Advertising and Consumer Psychology)
Contributors: David W. Schumann (Editor); Esther Thorson (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: April 1, 1999
Language: eng
Format: Hardcover
Number of pages: 425
ISBN-13: 9780805831481
Subjects: Advertising; Advertising industry; Business & Management; World Wide Web (WWW); c 1990 to c 2000; Computer Networks; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Internet advertising; BUS002000; BUS; Congresses; Advertising & Promotion; Public Relations; Business & Economics / Consumer Behavior; Consumer Behavior - General