The consistent consumer
Subtitle: predicting future behavior through lasting values
By: Ken Beller, Steve Weiss, and Louis Patler.
Contributors: Patler, Louis.; Weiss, Steve M.
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago, IL
Language: eng
Number of pages: 255
Subjects: Consumer behavior.
Notes: Includes indexes.