Cases in marketing management
By: Kenneth L. Bernhardt, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943-
Edition: 5th ed.
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Number of pages: 815
Subjects: Marketing -- Management -- Case studies; Marketing -- Decision making -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.