The psychological basis of marketing
By: Gordon R. Foxall.
Series: Working papers in consumer research -- CRC/95-04
Publisher: Research Centre for Consumer Behaviour
Published: 1995
Place of publication: Birmingham
Language: und
Number of pages: 29
Notes: Cover title.

"Chapter 5 of The Companion encyclopedia of marketing, edited by ... M. J. Baker, to be published by Routledge, London, in 19995(sic)" - cover.