Putting the luxe back in luxury
Subtitle: how new consumer values are redefining the way we market luxury
By: Pamela N. Danziger
Publisher: Paramount Market Pub.; Paramount Market Publishing, Inc.
Published: 2011
Place of publication: Ithaca, NY
Language: eng
Number of pages: 256
ISBN-13: 9780981986944
Subjects: Marketing; Target marketing; Consumer behavior; Luxuries
Description: The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
Notes: Includes index.
Table of contents: title: Introduction: The future for luxury marketers depends on putting the luxe back in luxury; title: Marketing begins with understanding the customer: understanding the customer begins with demographics; title: Marketing strategy hinges on understanding consumer purchase behavior; title: Psychographics tell us why people buy; title: Rainmaking in the luxury drought.