Der Markentransfer
By: Holger Hätty.
Series: Konsum und Verhalten ;; Bd. 20
Publisher: Physica-Verlag
Published: 1989
Place of publication: Heidelberg
Language: ger
Number of pages: 360
Subjects: Brand choice.; Brand name products.; Marketing -- Psychological aspects.
Notes: Includes bibliographical references (p. [338]-360).