The impact of price promotions on a brand's market share, sales pattern and profitability
By: Leigh McAlister.
Series: Working Paper -- #1622-85; Working paper (Sloan School of Management) -- 1622-85.
Publisher: Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1985
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Other titles: A brand's market share, sales pattern and profitability, The impact of price promotions on.