Profitable packaging
By: by Ben Nash [and others]
Contributors: Nash, Ben.
Series: Its Consumer marketing series. C.M. 10
Publisher: American Management Association
Published: 1932
Place of publication: New York
Language: eng
Number of pages: 62
Subjects: Cartons.; Containers.
Notes: "Papers ... presented at the A.M.A. Packaging Conference held at ... Chicago, March 7 and 8, 1932."--p.3.
Table of contents: title: What makes an effective package? By B. Nash.; title: What the well dressed package should wear, by K. Fisher.; title: Color in package making: old and new, by A.S. Allen.; title: Survey of 1,000 drug store packages, by W. Alderson and B.B. Aiken.; title: Reducing costs through package design, by F. Chilson.; title: The essentials of profitable packaging.