Markenmanagement
Subtitle: der Brand Management Navigator : Markenführung im Kommunikationszeitalter
By: Jörg Tropp.
Edition: 1. Aufl.
Publisher: VS Verlag für Sozialwissenschaften
Published: 2004
Place of publication: Wiesbaden
Language: ger
Number of pages: 310
Subjects: Brand name products -- Management.; Mass media and business.
Notes: Originally presented as the author's Habilitationsschrift--Universität Halle (Saale), 2004.

Includes bibliographical references (p. [285]-301) and index.