Global marketing
By: Warren J. Keegan, Mark C. Green.
Contributors: Green, Mark C.
Edition: 5th ed.
Publisher: Pearson/Prentice Hall
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 643
ISBN-13: 9780131754348
Subjects: Export marketing
Notes: Includes bibliographical references and indexes.