Customer Relationship Management
Subtitle: The Bottom Line to Optimizing Your ROI (NetEffect Series)
Edition: 2 edition
Publisher: Prentice Hall
Published: December 26, 2001
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780130990693
Subjects: Sales & marketing; Customer Service; Business / Economics / Finance; Business & Economics; Textbooks; Statistical models; Business/Economics; Marketing - General; Customer relations; Advertising & Promotion; Business & Economics / Customer Service; Case studies; Management