UNMANAGEABLE CONSUMER.
Edition: 2ND ED.
Publisher: SAGE PUBLICATIONS; Sage Publications
Published: 2006
Place of publication: LONDON
Language: und; eng
Number of pages: 220
Description: 'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.