Music in advertising
Subtitle: commercial sounds in media communication and other settings
By: edited by Nicolai Graakjær & Christian Jantzen
Publisher: Aalborg University Press
Published: 2009
Place of publication: Aalborg, Denmark
Language: eng
Number of pages: 304
ISBN-13: 9788773079652
Subjects: Music in advertising; Television advertising; Radio advertising
Notes: Includes bibliographical references.
Table of contents: title: Music for commercial purposes / Nicolai Graakjær and Christian Jantzen; title: Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen; title: Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær; title: Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode; title: The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær; title: Music videos and TV commercials : similarities and differences / Erkki Pekkilä; title: On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde; title: Relevant; title: but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen; title: Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen; title: Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær; title: The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg; title: Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen; title: Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen; title: The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard.