Martha Inc.
Subtitle: the incredible story of Martha Stewart Living Omnimedia
By: Christopher M. Byron.
Publisher: Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 405
Subjects: Stewart, Martha; Martha Stewart Living Omnimedia; Home economists -- United States -- Biography; Businesswomen -- United States -- Biography
Genres: Biography.
Description: "From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightening rod for many of the most important and controversial social and economic issues of post-WWII American life.".

"In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working class family in New Jersey to the pinnacle of fame and power as the head of the billion dollar business bearing her name. In Martha Inc., Byron shows that the great irony in Martha's triumph is that she has grown to global fame by celebrating a domestic life she never actually knew.

Out of an imagined bliss, Martha created a media and merchandising empire devoted to the celebration of home, food, and family."--BOOK JACKET.
Notes: Includes bibliographical references (p. 349-391) and index.