The management of marketing research
By: [by] James H. Myers [and] Richard R. Mead.
Contributors: Mead, Richard R. 1904-
Series: Marketing research series
Publisher: International Textbook Co.
Published: 1969
Place of publication: Scranton, Pa
Language: eng
Number of pages: 153
Subjects: Marketing research.
Notes: Bibliography: p. 145-149.