elements which make a fragrance a success
Subtitle: scent, packaging, advertising and brand : how do they influence on the purchasing process
By: Amandine Villard.
Contributors: University of Teesside. The Business School.; University of Teesside M.Sc. thesis.
Published: 2004
Place of publication: 2004
Language: eng
Other titles: M.Sc.
Description: Submitted for M.Sc. Marketing Management.