American Patriotism and Corporate Identity in Automobile Advertising
Subtitle: «What's Good for General Motors Is Good for the Country and Vice Versa?»
Publisher: Lang GmbH, Internationaler Verlag der Wissenschaften, Peter
Published: 2019
Language: eng
ISBN-13: 9783631776940
Subjects: General motors corporation; Advertising, automobile industry and trade; Patriotism; Corporate image