Marketing-Controlling
Subtitle: Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management
By: Monika Palloks.
Series: Schriften zum Controlling,; Bd. 11
Publisher: P. Lang
Published: 1991
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 383
Subjects: Marketing -- Management.; Strategic planning.
Notes: Includes bibliographical references (p. 357-383).