The Silk Road to International Marketing
Subtitle: Profit and Passion in Global Business
Edition: 1st edition
Publisher: Financial Times/Prentice Hall
Published: March 8, 2000
Language: eng
Format: Textbook Binding
Number of pages: 234
ISBN-13: 9780273642039
Subjects: International business; Advertising & Promotion; Exports & Imports; International - Marketing; Business / Economics / Finance; Business/Economics