Marketing to Women
Subtitle: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Publisher: Kaplan Business
Published: December 12, 2002
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780793159635
Subjects: Market research; Women's studies; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Sales & Selling - General; Advertising & Promotion; Business & Economics / Marketing / General; Non-Classifiable; Marketing - Direct; Marketing; Women consumers
First sentence: The first thing you notice when you open the proverbial purse is a good sign: there's a big fat wallet inside.