Brand NFL
Subtitle: making and selling America's favorite sport
By: Michael Oriard.
Publisher: University of North Carolina Press
Published: 2007
Place of publication: Chapel Hill
Language: eng
ISBN-13: 9780807831427
Subjects: National Football League; Football -- United States -- Marketing; Football -- United States -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: The creation of the modern NFL in the 1960s; title: No freedom, no football; title: The end of the Rozelle era; title: The new NFL; title: Football as product; title: Football in black and white.