Advertising decisions
By: [by] David B. Montgomery and Glen L. Urban.
Contributors: Urban, Glen L.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- no. 248-67; Working paper (Sloan School of Management) -- 248-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge
Language: eng
Number of pages: 55
Subjects: Advertising; Advertising media planning