Generation Y in consumer and labour markets
By: Anders Parment
Series: Routledge interpretive marketing research -- 15; Routledge interpretive marketing research series -- 15.
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 153
ISBN-13: 9780415886482; 9780203803073
Subjects: Economic conditions; Young adult consumers; Employment; Generation Y
Notes: Includes bibliographical references (p. [139]-150) and index.
Table of contents: title: Introduction; title: Generational cohorts and the emergence of Generation Y; title: Generation Y and society: values and defining moments; title: Generation Y and the market environment; title: Generation Y and the social environment; title: Generation Y as consumers and coworkers.