Glossary of marketing terms
By: Norman A. Hart, John Stapleton.
Contributors: Stapleton, John, 1938-; Institute of Marketing.; CAM Foundation.
Edition: 2nd ed.
Publisher: Heinemann
Published: 1981
Place of publication: London
Language: eng
Number of pages: 206
Subjects: Marketing -- Dictionaries
Notes: "Published on behalf of the Institute of Marketing and the CAM Foundation."