Married to the Brand
Subtitle: Why Consumers Bond with Some Brands for Life
Edition: International Ed edition
Publisher: Gallup Press
Published: November 2005
Language: eng
Format: Paperback
Number of pages: 135
ISBN-13: 9781595620095
Subjects: Sales & marketing; Consumer Behavior - General; Marketing - Research; Business / Economics / Finance
First sentence: Marty has an important relationship -- but it isn't just with his older brother, who lives in the same neighborhood.