Effect of advertisement size on the relationship between product usage and advertising exposure
By: by Alvin J. Silk and Frank P. Geiger.
Contributors: Geiger, Frank P.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 518-71; Working paper (Sloan School of Management) -- 518-71.
Publisher: M.I.T.]
Published: 1971
Place of publication: [Cambridge
Language: eng
Number of pages: 17
Subjects: Advertising -- Rate of return.; Advertising layout and typography.