Associations et communication
Subtitle: critique de marketing
By: Eric Dacheux.
Contributors: Centre national de la recherche scientifique (France).
Series: CNRS communication
Publisher: CNRS éditions
Published: 1998
Place of publication: Paris
Language: fre
Number of pages: 155
Subjects: Social marketing -- France.
Notes: Includes bibliographical references (p. 145-[154]) and index.