New product planning for changing markets.
By: Martin R. Warshaw and Gerard P. Murphy, editors.
Contributors: Warshaw, Martin R., ed.; Murphy, Gerard P., ed.; American Marketing Association. Detroit Chapter.
Series: Michigan business papers, no. 47
Publisher: Bureau of Business Research, University of Michigan
Published: 1968
Place of publication: Ann Arbor
Language: eng
Number of pages: 103
Subjects: New products -- Addresses, essays, lectures.
Notes: Bibliographical footnotes.
"Sponsored by the Detroit Chapter of the American Marketing Association."