The effects of mass communication
Subtitle: [an analysis of research on the effectiveness and limitations of mass media in influencing the opinions, values, and behavior of their audiences]
By: Joseph T. Klapper
Series: Foundations of communications research
Publisher: Free Press
Published: 1960
Place of publication: Glencoe (Illinois)
Language: eng
Number of pages: 302
ISBN-13: 9780029173800
Subjects: Mass media; Social aspects; Communications research; Medios de comunicación de masas; Aspectos sociales; Medios de comunicación social; Investigación