Honey money
Subtitle: the power of erotic capital
By: Catherine Hakim
Publisher: Allen Lane
Published: 2011
Place of publication: London
Language: eng
Number of pages: 372
ISBN-13: 9781846144196
Subjects: Charisma (Personality trait); Interpersonal attraction; Success
Description: "In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset-erotic capital-that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool-one that we scorn only to our own detriment"
Notes: Includes bibliographical references and index.