Globalisation and advertising in emerging economies
Subtitle: Brazil, Russia, India,  and China
By: Lynne Ciochetto
Series: Routledge studies in international business and the world economy -- 51
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 181
ISBN-13: 9780415562003; 9780203144862
Subjects: Globalization; Economic aspects; Advertising; Capitalism
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Brazil; title: Russia; title: India; title: China; title: An environmental audit of the brics; title: Conclusion.