An analytic approach to marketing decisions
By: Robert F. Dyer, Ernest H. Forman.
Contributors: Forman, Ernest H.
Publisher: Prentice Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 368
Subjects: Marketing -- Decision making.
Notes: Includes bibliographical references and index.
System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.