Merchandise testing as a guide to consumer buying
By: by Mabel Taylor Gragg, in collaboration with Neil H. Borden ...
Contributors: Borden, Neil Hopper, 1895- joint author.
Series: [Harvard University, Graduate School of Business Administration. Division of Research. Business research studies,; no. 22]
Publisher: Harvard University, Graduate School of Business Administration, Bureau of Business Research
Published: 1938
Place of publication: Boston, Mass
Language: eng
Number of pages: 84
Subjects: Shopping; Commercial products -- Testing
Notes: On cover: Publication of the Graduate School of Business Administration ... Harvard University. vol. XXV, no. 6.