Becoming a public relations writer
Subtitle: strategic writing for emerging and established media
By: Ronald D. Smith
Edition: Fifth Edition.
Publisher: Routledge
Published: 2017
Language: eng
Number of pages: 458
ISBN-13: 9781138123045; 9781138123052
Subjects: Public relations; Authorship; Publicity
Notes: Revised edition of the author's Becoming a public relations writer, 2012.

Includes bibliographical references and index.
Table of contents: title: Preface; title: About the author; title: Principles of effective writing; title: Writing...and what it means to you; title: Effective writing; title: Persuasive and ethical communication; title: The writing process; title: Public relations writing for journalistic media; title: News and public relations; title: Fact sheet and advisory; title: News writing style; title: Print news release; title: Broadcast news release; title: Transmedia news package for print, broadcast, online and social media; title: News feature; title: Advocacy and opinion; title: Public relations writing for organizational media; title: Newsletter, magazine and corporate report; title: Website, blog and wiki; title: Flier and brochure; title: Direct mail and online appeals; title: Public relations advertising; title: Speechwriting; title: Bibliography; title: Glossary; title: Index.