The mental representation of substitutes and complements
Subtitle: toward a theory of complementarity
By: by Amitabh R. Mungale .
Published: 1994
Language: eng
Number of pages: 114
Subjects: Marketing; Consumer behavior
Notes: Typescript.

Vita.

Thesis (Ph. D.)--University of Florida, 1994.

Includes bibliographical references (leaves 109-113).