Capturing the effect of technology improvements on product positioning and introduction sequence decision-making
By: by S. Bhattacharya, V. Krishnan and V. Mahajan.
Contributors: Krishnan, V.; Mahajan, Vijay.; INSEAD.
Series: Working papers / INSEAD -- 99/16/TM; Working papers -- 99/16/TM.
Publisher: INSEAD
Published: 1999
Place of publication: Fontainebleau
Language: eng
Number of pages: 36