Representing consumers
Subtitle: voices, views, and visions
By: edited by Barbara B. Stern.
Contributors: Stern, Barbara B.
Series: Routledge interpretive market research series
Publisher: Routledge
Published: 1998
Place of publication: London; New York
Language: eng
Number of pages: 400
Subjects: Consumers -- Research -- Methodology.
Notes: Includes bibliographical references and index.