Rethinking marketing
Subtitle: sustainable market-ing enterprise in Asia : text and cases
By: Philip Kotler ... [et al.].
Contributors: Kotler, Philip.
Publisher: Prentice Hall
Published: 2003
Place of publication: Singapore; New York
Language: eng
Number of pages: 224
Subjects: Marketing -- Asia -- Management -- Case studies.
Genres: Case studies.
Other titles: Sustainable market-ing enterprise in Asia
Notes: Includes bibliographical references.