Tijit'ŏl sidae ŭi pŭraendŭ ihae
Subtitle: k'ŏmyunik'eisyŏn hwan'gyŏng ŭi pyŏnhwa wa pŭraendŭ chŏllyak = Understanding the brand in the digital age
By: Kim Yu-gyŏng, Yi Sŏn-yŏp, Hŏ Ung, Yi Chae-ho, Ch'oe Ch'ang-wŏn chiŭm
Contributors: Yi, Sŏn-yŏp, 1960- author; Hŏ, Ung, author; Yi, Chae-ho, author; Ch'oe, Ch'ang-wŏn, author
Publisher: Han'gyŏngsa
Published: 2018
Place of publication: Sŏul-si
Language: kor
Number of pages: 381
ISBN-13: 9788968441707
Subjects: Branding (Marketing)
Other titles: K'ŏmyunik'eisyŏn hwan'gyŏng ŭi pyŏnhwa wa pŭraendŭ chŏllyak; Understanding the brand in the digital age
Notes: Includes bibliographical references (pages 375-376) and index.