System-Marketing für CIM
Subtitle: Erfolgspotentiale deutscher Werkzeugmaschinenhersteller im CIM-Systemgeschäft
By: Harald H. Rohde.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1663 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1663 =; European university studies. Series V, Economics and management ;; vol. 1663; Europäische Hochschulschriften.; Bd. 1663.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 302
Subjects: Computer integrated manufacturing systems -- Germany -- Marketing.; Marketing channels -- Germany.
Notes: Includes bibliographical references (p. [253]-295) and index.