Competitive marketing
Subtitle: a guide for United Ways and other nonprofits
By: United Way of America, Strategic Planning and Market Research Division.
Contributors: United Way of America. Strategic Planning and Market Research Division.
Publisher: The Division
Published: 1988
Place of publication: Alexandria, Va. (701 N. Fairfax St., Alexandria 22314-2045)
Language: eng
Number of pages: 85
Subjects: United Way of America.; Fund raising -- United States.; Marketing research -- United States.; Nonprofit organizations -- United States -- Marketing.
Notes: Bibliography: p. 57.
"May 1988."
"Catalog no. USP0579"--T.p. verso.