Communication and persuasion
Subtitle: central and peripheral routes to attitude change
By: Richard E. Petty, John T. Cacioppo.
Contributors: Cacioppo, John T.
Series: Springer series in social psychology
Publisher: Springer-Verlag; Springer
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 262
Subjects: Persuasion (Psychology); Attitude change.; Communication -- Psychological aspects.
Notes: Bibliography: p. [225]-247.
Includes indexes.