Hausmarke
Subtitle: Wege des Immobilienmarketings = Branding property : approaches to real estate marketing
By: Rahel M. Felix; Peter Felix ; Übersetzung/translation Cosima Talhouni
Contributors: Felix, Peter, author; Talhouni, Cosima, translator
Publisher: Braun Publish,Csi
Published: 2017
Language: ger
Number of pages: 313
ISBN-13: 9783037682210
Subjects: Branding (Marketing); Marketing; Design; Architecture; Real estate business
Other titles: Branding property :
Description: Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
Notes: Text in German and English.