Cases in marketing strategy
By: [by] Richard M. Clewett, Ralph Westfall [and] Harper W. Boyd, Jr.
Contributors: Westfall, Ralph L.; Boyd, Harper W.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1964
Place of publication: Homewood, Ill
Language: eng
Number of pages: 324
Subjects: Marketing -- Case studies