The marketing challenge
By:  Laura Mazur, Annik Hogg.
Contributors: Hogg, Annik.
Publisher: Economist Intelligence Unit; Addison-Wesley
Published: 1993
Place of publication: [London]; Wokingham, England; Reading, Mass
Language: eng
Number of pages: 298
Subjects: Marketing -- Management.; Marketing -- Europe -- Management.
Notes: Includes bibliographical references (p. 289-290) and index.
"The EIU series."