On method in consumer and buyer behavior research
Subtitle: a critical relativist perspective
By: by Paul F. Anderson
Series: Working paper / Division of Research, Harvard Business School -- 9-786-005; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 9-786-005
Publisher: Division of Research, Harvard Business School
Published: 1985
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 39
Subjects: Consumers' preferences; Consumption (Economics)
Notes: "August 1985."

Includes bibliographical references.