Marketing management
Subtitle: strategies and programs
By: Joseph P. Guiltinan, Gordon W. Paul.
Contributors: Paul, Gordon W.
Edition: 3rd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 427
Subjects: Marketing -- Management.
Notes: Includes bibliographies and index.