The Executive course
Subtitle: what every manager needs to know about the essentials of business
By: edited by Gayton E. Germane.
Contributors: Germane, Gayton E.
Publisher: Addison-Wesley
Published: 1986
Place of publication: Reading, Mass
Language: eng
Number of pages: 405
Subjects: Industrial management.
Notes: Includes bibliographies and index.
Table of contents: title: Step one: connect / John B. Fery; title: Marketing management / Richard P. Bagozzi; title: Financial management / James C. Van Horne; title: Managerial accounting / Joel S. Demski; title: Financial reporting / William H. Beaver; title: Production operations / Steven C. Wheelwright; title: Logistics / Gayton E. Germane; title: Management decision and information systems / Charles P. Bonini and Jeffrey H. Moore; title: Organizational development / Jerry I. Porras; title: International business management / David B. Zenoff; title: Technology management / William F. Miller / Strategic management / L.J. Bourgeois.