The measurement of advertising effects
Subtitle: a study of representative commodities showing public familiarity with names and brands
By: by George Burton Hotchkiss ... and Richard B. Franken ... sponsored by the International Advertising Association.
Contributors: Franken, Richard B.; International Advertising Association.
Publisher: Harper & brothers
Published: 1927
Place of publication: New York; and London
Language: eng
Number of pages: 248
Subjects: Advertising.