Small among giants
Subtitle: television broadcasting in smaller countries
By: Gregory Ferrell Lowe & Christian S. Nissen (eds.).
Publisher: Nordicom
Published: 2011
Place of publication: Göteborg, Sweden
Language: eng
Number of pages: 231
ISBN-13: 9789186523169
Subjects: Television broadcasting; Small States; Television broadcasting policy; Television and politics
Other titles: Television broadcasting in smaller countries
Description: "Big countries and major markets are often proposed as models for TV broadcasting everywhere. This is evident in the development of European media policies and strategic renewal. It is taken for granted that such offer suitable and desirable models for smaller countries. This book questions that assumption on the basis of empirical research. Does a media market in a country with a few million people and far less GDP have the same opportunities as countries with many times the population or wealth? Does the same logic apply in all cases? The need for clarification is urgent given contemporary trends in ex ante regulation, and aggressive media lobbying that rests on an untested belief that one-size-fits-all. The research and analyses presented in this book confronts the presumption, concluding that in crucial respects one-size policies do not fit all countries anymore than one-size strategies fit all companies. There are important differences in size-related factors that establish limits in how TV broadcasting can be organised and operated. The book will reward close attention by policymakers and strategic managers alike, and makes a timely contribution to scholarship on the topic."--Publisher description.
Notes: Includes bibliographical references.
Table of contents: title: Size matters for TV broadcasting policy; title: Broadcast economics, challenges of scale, and country size; title: Sizing up size on TV markets. Why David would lose to Goliath; title: The socio-cultural context of broadcasting markets; title: Structure and dynamics. The television broadcasting industry in smaller countries; title: From sovereignty to liberalisation. Media policy in small European countries; title: The governance of broadcasters in small countries; title: Broadcasting for minorities in big and small countries; title: Big formats, small nations. Does size matter?