International marketing
Edition: 5th ed.
Series: FITTskills; FITTskills
Publisher: FITT
Published: 2008
Place of publication: [Ottawa, Ont.]
Language: eng
Number of pages: 253
ISBN-13: 9781894566131
Subjects: Export marketing; Textbooks
Notes: Issued also in French under title: Le marketing international.

Includes bibliographical references and index.
Table of contents: title: 1. Principles of marketing; title: 2. Home and abroad; title: 3. Target market research; title: 4. Promotional strategies; title: 5. E-marketing; title: 6. Cultural considerations; title: 7. Political, legal and regulatory considerations; title: 8. Adapting your products or services; title: 9. Reaching the market; title: 10. Pricing; title: 11. Penetrating the market; title: 12. The international marketing plan.