Cases in marketing management
By: edited by Kenneth E. Clow, Donald Baack
Publisher: SAGE
Published: 2012
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 523
ISBN-13: 9781412996037
Subjects: Marketing; Case studies; Management
Notes: Includes bibliographical references.
Table of contents: title: Machine generated contents note: 1.The Nature of Marketing Management; title: Chantale and Clinton Call for Service; title: 2.Market Analysis; title: Genicon: A Surgical Strike Into Emerging Markets; title: HyundaiCard's Marketing Strategy; title: TerraCycle, Inc.; title: 3.Data Warehousing; title: Air Miles Canada: Rebranding the Air Miles Reward Program; title: Conroy's Acura: Customer Lifetime Value and Return on Marketing; title: 4.Building a Customer-Oriented Marketing Department; title: A Difficult Hiring Decision at Central Bank; title: Boman Communications; title: 5.Customer Acquisition Strategies and Tactics; title: Ruth's Chris: The High Stakes of International Expansion; title: The Ultimate Fighting Championships (UFC): The Evolution of a Sport; title: Best Buy Inc.; title: Dual Branding in China; title: 6.Pricing; title: Hanson Production: Pricing for Opening Day; title: Sy.Med Development, Inc.; title: Arvind Mills: Re-Evaluating Profitability; title: 7.Advertising, Alternative and Direct Marketing; title: La Hacienda del Sol; title: Shoppers Stop; title: Targeting the Young; title: Eat2Eat.com; title: 8.Sales Promotions; title: SC Johnson: Planning Coupon Promotions; title: Phillips Foods, Inc.: Introducing King Crab to the Trade; title: Boots: Hair-Care Sales Promotion; title: 9.Personal Selling; title: Global Source Healthcare: Allocating Sales Resources; title: Spectrum Brands, Inc.; title: The Sales Force Dilemma; title: Biomed Co., Ltd.: Designing a New Sales Compensation Plan; title: 10.Internal Communications; title: Retail Execution: Linens 'n Things; title: GDR Versus Kodak; title: Bart Film Scanner; title: 11.External Communications; title: Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership; title: "Hips Feel Good"; title: Dove's Campaign for Real Beauty; title: New Balance: Developing an Integrated CSR Strategy; title: 12.Distribution and Supply Chain Management; title: YvesCreations LLC: Alex Goes to Hollywood; title: Eureka Forbes Ltd.: Growing the Water Purifier Business; title: Kraft Foods: The Coffee Pod Launch; title: 13.Website and Internet Management; title: The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?; title: Anduro Marketing: Internet Services Vs. Software Sales; title: Molson Canada: Social Media Marketing; title: 14.Customer Retention and Recovery; title: Ten Thousand Villages of Cincinnati: The First Year and Beyond; title: Personal Shoppers at Sears: The Elf Initiative; title: 15.Marketing Control; title: Microsoft and the Xbox 360 Ring of Death; title: Kenexa.