Conjoint Measurement
Subtitle: Methods and Applications
Contributors: A. Gustafsson (Editor); Andreas Herrmann (Editor); Frank Huber (Editor)
Edition: 2nd edition
Publisher: Springer-Verlag Telos; Springer
Published: October 2001
Language: eng
Format: Hardcover
Number of pages: 550
ISBN-13: 9783540423232
Subjects: Economic statistics; PHYSICS; Sales & marketing; New products; Economics - General; Marketing Research; Production Engineering; Technology; Business / Economics / Finance; Business/Economics; Marketing - Research; Manufacturing; Advertising & Promotion; Product management; Marketing - General; Conjoint analysis (Marketing)