BRAND sense
Subtitle: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Contributors: Philip Kotler (Foreword)
Publisher: Free Press
Published: February 1, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780743267847
Subjects: Corporate & Business History - Strategies; Psychological aspects; Business names; Brand name products; Business & Economics; Business / Economics / Finance; Marketing - Product Management; Business/Economics; General; Advertising & Promotion; Business & Economics / General; Senses and sensation; Advertising
First sentence: JANUARY 14, 2004 WAS A LANDMARK in the life of Sydney-born teenager Wilhelm Andries Petrus Booyse.