Business strategy
Subtitle: an introduction
By: David Campbell, David Edgar, George Stonehouse
Contributors: Edgar, David, 1968-; Stonehouse, George
Edition: 3rd ed.
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9780230218581
Subjects: BUSINESS & ECONOMICS / Strategic Planning; Business planning; BUSINESS & ECONOMICS / Business Ethics; BUSINESS & ECONOMICS / Management; Strategic planning
Description: "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"--
Notes: Includes index.
Table of contents: title: Machine generated contents note:; title: PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS; title: Chapter 1: Strategy and strategic management; title: PART 2: INTERNAL ANALYSIS; title: Chapter 2: The business organisation: competences and activities; title: Chapter 3: Human resources and culture; title: Chapter 4: Financial analysis and performance indcators; title: Chapter 5: Products and markets; title: PART 3: EXTERNAL ANALYSIS; title: Chapter 6: Analysis of the macroenvironment; title: Chapter 7: Analysis of the competitive environment; title: Chapter 8: Competitive advantage: strategies, knowledge and core competences; title: PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT; title: Chapter 9: Evaluation and selection of strategies; title: Chapter 10: Strategic implementation; title: Chapter 11: Strategic development: direction and mechanisms; title: Chapter 12: Quality, operations, performance and benchmarking; title: Chapter 13: International and global strategies; title: Chapter 14: Social responsibility and business ethics; title: Chapter 15: Strategic management: present and future trends; title: Glossary of key terms; title: Index.