The changing role of the marketing function
By: Henry Bund and James W. Carroll
Contributors: Carroll, James W.; American Marketing Association. New York Chapter
Series: Marketing for executives series -- no. 3; Marketing for executives series -- no. 3.
Publisher: American Marketing Association
Published: 1957
Place of publication: Chicago
Language: eng
Number of pages: 59
Copyright date: 1957
Subjects: Marketing
Notes: "The New York Chapter of the American Marketing Association conceived and carried out this eight-month study."