Service Management and Marketing 
Subtitle: A Customer Relationship Management Approach, 2nd Edition
Edition: 2 edition
Publisher: Wiley
Published: September 6, 2000
Language: eng
Format: Paperback
Number of pages: 404
ISBN-13: 9780471720348
Subjects: Customer services; Management & management techniques; Service industries; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - Management; Business & Economics / Sales & Selling; Sales & Selling - General; Marketing
First sentence: The Western world has experienced a post-industrial service economy for over two decades.