Strategic media planning
Subtitle: a complete text with integrated software
By: Kent M. Lancaster, Helen E. Katz.
Contributors: Katz, Helen E.
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill., USA
Language: eng
Subjects: Mass media -- Planning -- Handbooks, manuals, etc; Mass media -- Planning -- Software
Notes: Includes bibliographical references and index.