Jab, jab, jab, right hook
Subtitle: how to tell your story in a noisy social world
By: Gary Vaynerchuk
Edition: First edition.
Publisher: Harper Business, an imprint of HarperCollinsPublishers
Published: 2013
Language: eng
Number of pages: 195
ISBN-13: 9780062273062
Subjects: Social aspects; Marketing; Internet marketing; Social media
Description: "When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Notes: Includes bibliographical references.
Table of contents: title: The setup; title: The charateristics of great content and compelling stories; title: Storytell on Facebook; title: Listen well on Twitter; title: Glam it up on Pinterest; title: Create art on Instagram; title: Get animated on Tumblr; title: Opportunities in emerging networks; title: Effort; title: All companies are media companies.