The marketing accountability imperative
Subtitle: driving superior returns on marketing investments
By: Michael E. Dunn with Chris Halsall.
Contributors: Halsall, Chris, 1967-
Publisher: Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
ISBN-13: 9780787998325
Subjects: Marketing -- Management; Marketing -- Cost effectiveness
Notes: Includes bibliographical references and index.