Basic marketing
Subtitle: a managerialapproach
By: E. Jerome McCarthy, William D. Perreault, Jr.
Contributors: Perreault, William D.
Edition: 8th ed.
Series: Irwin series in marketing
Publisher: R.D. Irwin
Published: 1984
Place of publication: Homewood, Ill
Language: eng
Number of pages: 841
Subjects: Marketing -- Management.
Notes: Previous ed. 1981.

Includes bibliographical references and indexes.