Managing Customer Value
Subtitle: Essentials of Product Quality, Customer Service, and Price Decisions
Publisher: University Press of America
Published: August 28, 2003
Language: eng
Format: Paperback
Number of pages: 356
ISBN-13: 9780761826316
Subjects: Marketing - Product Management; Management; Consumer satisfaction; Business & Economics; Business / Economics / Finance; Quality of products; Business/Economics; Prices; Marketing - General; Customer Service; Business & Economics / Marketing / General; Customer services