Creating powerful brands
Subtitle: the strategic route to success in consumer, industrial, and service markets
By: Leslie de Chernatony and Malcolm H.B. McDonald.
Contributors: McDonald, Malcolm.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1992
Place of publication: Oxford; Boston
Language: eng
Number of pages: 282
Subjects: Brand name products -- Planning.; Brand name products -- Marketing.
Notes: Includes bibliographical references and index.