The inside advantage
Subtitle: the strategy that unlocks the hidden growth in your business
By: Robert H. Bloom ; with Dave Conti.
Contributors: Conti, Dave.
Publisher: McGraw-Hill
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 222
ISBN-13: 9780071495691
Subjects: Customer relations; Corporations -- Growth
Notes: Includes bibliographical references (p. 211-214) and index.
Table of contents: title: Introduction: your inside advantage is the key to growth; title: Core customers: who are they?; title: The most important word in business; title: All customers are not created equal; title: Zero in on your core customer; title: Uncommon offerings: what can you offer them?; title: What business are you really in?; title: Where tangible meets emotional; title: Dig deep for your advantage; title: Persuasive strategies: how do you convince them?; title: A platform built for one; title: Stand out by standing alone; title: Create a compelling persuasive strategy; title: Imaginative acts: own it!; title: Never stop celebrating your advantage; title: Ubiquitous and explosive acts; title: Make your advantage well known; title: Conclusion: make growth happen; title: now!