Retailization
Subtitle: Brand Survival in the Age of Retailer Power
Publisher: Kogan Page
Published: July 1, 2006
Language: eng
Format: Hardcover
Number of pages: 221
ISBN-13: 9780749446895
Subjects: Sales & marketing; Business/Economics; Brand name products; Business & Economics; Business / Economics / Finance; Sales & Selling - Management; Marketing - Research; Advertising & Promotion; Business & Economics / Marketing / Research; Business & Economics/Advertising & Promotion; Business & Economics/Sales & Selling - General; Retail trade