Marketing strategy
Subtitle: planning and implementation
By: Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché.
Contributors: Boyd, Harper W.; Larréché, Jean-Claude.
Edition: 3rd ed.
Series: McGraw-Hill International editions
Publisher: McGraw-Hill
Published: 1999
Place of publication: Boston, Mass; London
Language: eng
Number of pages: 393
Subjects: Marketing -- Management.; Strategic planning.
Notes: Previous ed.: 1996.

Includes bibliographical references and index.