Uprising
Subtitle: how to build a brand--and change the world--by sparking cultural movements
By: by Scott Goodson
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 276
ISBN-13: 9780071782821
Subjects: Branding (Marketing); Social movements
Description: xiii, 256 p. : 24 cm
Notes: Includes bibliographical references and index.