Marketing through search optimization
Subtitle: how to be found on the Web
By: Alex Michael and Ben Salter
Contributors: Salter, Ben
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Amsterdam; Oxford
Language: eng
Format: [electronic resource] :
Number of pages: 243
ISBN-13: 9781417507450; 9780080473383
Subjects: Green Business; Internet marketing; BUSINESS & ECONOMICS; Web search engines
Notes: Includes index.

Print version record.
Table of contents: title: Cover; title: Contents; title: Acknowledgements; title: Introduction; title: How search engines work; title: The parts of a crawler-based search engine; title: Major search engines: the same, but different; title: How search engines rank web pages; title: 1 Introduction to search engine optimization; title: The history of search engines on the Web; title: Why do people search?; title: Finding out what people search for; title: So whatI  s so great about being ranked highly?; title: Should you use an SEO consultancy or do it yourself?; title: Natural traffic; title: In conclusion; title: 2 Web crawlers; title: Submitting to Google; title: Submitting to Inktomi; title: Submitting to FAST Search (AllTheWeb.com); title: Submitting to Teoma; title: Submitting to AltaVista; title: WiseNut; title: Submitting to the major search engines; title: In conclusion; title: 3 Directories; title: What is a directory?; title: Yahoo O   www.yahoo.com; title: The Open Directory O   http://dmoz.org; title: LookSmart O   http://www.looksmart.com; title: In conclusion; title: 4 Pay-per-click engines; title: Overture (formerly GoTo); title: Espotting and targeting the UK and Europe; title: Google AdWords; title: Inktomi Index Connect; title: FindWhat; title: Summary; title: In conclusion; title: 5 Linking strategies and free listings; title: Free mass submission services O   do they work?; title: Free submission to major search engines; title: Building links; title: Increasing your link factor; title: Publishing an article; title: Building links to improve your search engine ranking; title: Automated link-building software O   beware; title: Free-for-all links O   a warning; title: Business directories; title: Zeal; title: Which method should I use?; title: In conclusion; title: 6 Placement tips and page architecture; title: Entry pages; title: Help your target audiences; title: Cascading style sheets; title: META tags; title: The law; title: JavaScript; title: Make your site useful; title: Search engines and dynamic pages; title: Rich media; title: In conclusion; title: 7 Software toolbox; title: Tools of the trade; title: Identifying your best content; title: Rules for a perfect SEO strategy; title: Software exposed; title: Deep submission tools; title: Multisubmission tools; title: Position checking/tracking tools; title: Page analysers/I  perfect pageI   tools; title: META tag checkers; title: Bidding managers; title: Link and support software; title: See what people are searching for; title: Case studies; title: Company: Europe Online SA; title: Company: Disney; title: Company: Grayling Group; title: Company: Solaglas San Gobain UK; title: Company: DIA; title: Company: EMB; title: Company: Voltimum; title: Appendix A eStrategy presentation; title: Appendix B Overture and Espotting style guidelines; title: Espotting style guide; title: Overture style guidelines; title: Appendix C Site link campaign management charts; title: Site link chart; title: Link request chart; title: Link management chart; title: Appendix D SEO admin tables; title: Keywords and META tags management table; title: Search engine submission management table; title: Directories submission management table; title: Pay-per-click engine management table; title: Appendix E Search engine listings; title: Search engines; title: Business-related directories; title: Country-/regional-specific search engines; title: T$1.