Media analysis techniques
By: /Arthur Asa Berger.
Edition: 2nd ed.
Publisher: Sage Publications
Published: 1998
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 220
Subjects: Mass media -- Methodology.; Mass media criticism.
Description: Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed.

Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work.

Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.
Notes: Includes bibliographical references (p. 209-211) and indexes.
Table of contents: title: Semiotic analysis; title: Marxist analysis; title: Psychoanalytic criticism; title: Sociological analysis; title: Murderers on the Orient Express; title: Seven points on the game of football; title: The maiden with the snake; title: All-news radio and the American bourgeoisie; title: Simulations, activities, games & exercises; title: Epilogue: schmoos and analysis; title: References; title: Name index; title: Subject index; title: About the author.