Book marketing handbook
By: Nat G. Bodian.
Edition: 1st ed.
Publisher: R.R. Bowker
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 482
Subjects: Book industries and trade -- Handbooks, manuals, etc.; Advertising -- Books -- Handbooks, manuals, etc.
Notes: Vol. 2 lacks ed. statement.
Includes indexes.
Table of contents: title: [1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.; title: v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.