Valuing market strategies
By: George S. Day and Liam Fahey
Contributors: Fahey, Liam, 1951-; Marketing Science Institute. Research Program
Series: Special report / Marketing Science Institute -- 88-112; Report (Marketing Science Institute) -- no. 88-112
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge, Mass. 02138)
Language: eng
Number of pages: 57
Subjects: Corporations; Valuation; Strategic planning; Marketing research
Notes: Cover title.

"Research Program."

"Reprinted with permission from the Journal of marketing, published by the American Marketing Association, Vol. 52. No. 3 (July 1988)"--Report summary.

Bibliography: p. 56-57.