Theoretical contributions from services and nonbusiness marketing
By: by Christopher H. Lovelock
Series: Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 79-16; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 79-16
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1979
Place of publication: Boston
Language: eng
Number of pages: 20
Subjects: Marketing; Service industries
Notes: Bibliography: p. 20.