Consuming Kids
Subtitle: The Hostile Takeover of Childhood
Publisher: New Press
Published: May 2004
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781565847835
Subjects: Advice on parenting; Children; Consumer issues; Marketing - Research; Child consumers; Family & Relationships; Business / Economics / Finance; Young consumers; Child Care/Parenting; United States; Marketing research; Consumer Behavior - General; Parenting - General; Advertising and children
Table of contents: title: The marketing maelstrom; title: 1. Notes from the underground : thirty-six hours at a marketing conference; title: 2. A consumer in the family : the nag factor and other nightmares; title: 3. Branded babies : from cradle to consumer; title: 4. Endangered species : play and creativity; title: 5. Students for sale : who profits from marketing in schools?; title: 6. Through thick and thin : the weighty problem of food marketing; title: 7. Peace-keeping battle stations and smackdown! : Selling kids on violence; title: 8. From Barbie and Ken to Britney, the Bratz, and beyond : sex as commodity; title: 9. Marketing, media, and the First Amendment : what's best for children?; title: 10. Joe Camel is dead, but whassup with those Budweiser frogs? : Hooking kids on alcohol and tobacco; title: 11. If values are right, what's left : life lessons from marketing; title: 12. Ending the marketing maelstrom : you're not alone