Advertising in contemporary society
Subtitle: perspectives toward understanding
By: Kim B. Rotzoll and James E. Haefner with Steven R. Hall.
Contributors: Haefner, James E.; Hall, Steven R.
Edition: 3rd ed.
Publisher: University of Illinois Press
Published: 1996
Place of publication: Urbana
Language: eng
Number of pages: 209
Subjects: Advertising.
Notes: Includes bibliographical references.