Researching business markets
Subtitle: the IMRA handbook of business-to-business marketing research
By: edited by Ken Sutherland on behalf of IMRA.
Contributors: Sutherland, Ken.
Publisher: Kogan Page
Published: 1991
Place of publication: London
Language: eng
Number of pages: 482
Notes: Originally publised as: "Manual of industrial marketing research",London : Wiley, c1978.

Includes index.