A schema unification model of brand extensions
By: Sheri Bridges
Contributors: Marketing Science Institute
Series: Report -- no. 92-123; Report (Marketing Science Institute) -- no. 92-123
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Brand name products; Quality of products; Consumers -- Attitudes
Notes: "August 1992."

"Working paper."

Includes bibliographical references (p. 33-35)