Strategic Marketing Management
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 22, 2004
Language: eng
Format: Paperback
Number of pages: 274
ISBN-13: 9780071450935
Subjects: Sales & marketing; Marketing Management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Sales & Selling - Management; Business & Economics / Marketing / General
First sentence: At its core, strategic marketing is a process driven by two fundamental decisions involving targeting and positioning. 
Notes: The Mcgraw-Hill Executive Mba Series