Marketing communications, procedural learning, and consumer decision making
By: Amna Kirmani, Peter Wright
Contributors: Wright, Peter; Marketing Science Institute
Series: Report -- no. 92-119; Report (Marketing Science Institute) -- no. 92-119
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Communication in marketing; Marketing -- Decision making
Notes: "Working paper."

"July 1992."

Includes bibliographical references (p. 22-23)