The creative business guide to marketing
Subtitle: selling and branding design, advertising, interactive, and editorial services
By: Cameron S. Foote
Edition: 1st ed.
Publisher: W.W. Norton
Published: 2012
Place of publication: London; New York
Language: eng
Number of pages: 223
ISBN-13: 9780393733471
Subjects: Marketing; Branding (Marketing); Strategic planning
Notes: Includes index.
Table of contents: title: Strategies and tactics. Why marketing is important; title: Developing strategies; title: Developing tactics; title: Planning implementation; title: Prospecting and contacting. Today's promotional landscape; title: Locating prospects; title: Sales responsibilities; title: Their budgeting, your pricing; title: Presenting and closing. Presentation preparation; title: Differentation and new business pitches; title: Your portfolio or your process?; title: Presentation closings; title: Following up. Pre-project paperwork; title: Selling ideas and concepts; title: After-marketing.