Selling It
Subtitle: The Incredible Shrinking Package and Other Marvels of Modern Marketing
Publisher: W. W. Norton & Company; Norton
Published: January 15, 2002
Language: eng
Number of pages: 202
ISBN-13: 9780393321722
First sentence: In the household arena, you are White-fang, and like drugmakers who sugarcoat bitter pills, advertisers try to make their offers tasty enough that you'll swallow.