Consumer Behaviour
Subtitle: A European Perspective
Publisher: Wiley
Published: July 16, 1999
Language: eng
Format: Paperback
Number of pages: 642
ISBN-13: 9780471975137
Subjects: Consumer issues; Sales & marketing; Consumption (Economics); Business/Economics; Business & Economics; Business / Economics / Finance; Europe; Consumer Behavior - General; Marketing - Research; Business & Economics / Consumer Behavior; Business & Economics-Marketing - Research; Consumer behavior; Marketing research