Marketing research and modeling
Subtitle: progress and prospects : a tribute to Paul E. Green
By: edited by Yoram (Jerry) Wind, Paul E. Green.
Contributors: Green, Paul E.; Wind, Yoram.
Series: International series in quantitative marketing -- 14
Publisher: Kluwer Academic Publishers
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 346
Subjects: Green, Paul E.; Marketing research -- Methodology.; Marketing -- Mathematical models.; Conjoint analysis (Marketing)
Notes: Book stemming from a conference held in May 2002.

Includes bibliographical references and index.