Frontrunners or Copycats?
Contributors: Birgitte Tufte (Editor); Jeanette Rasmussen (Editor); Lars Bech Christensen (Editor)
Publisher: Copenhagen Business School Press
Published: June 2005
Language: eng
Format: Paperback
Number of pages: 168
ISBN-13: 9788763001359
Subjects: Children; Consumer issues; Media studies; Business & Economics; Business / Economics / Finance; Business/Economics; General; Marketing - Research