Planning Focus Groups (Focus Group Kit)
Publisher: Sage Publications, Inc
Published: July 24, 1997
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9780761908173
Subjects: Management & management techniques; Social, group or collective psychology; Sociology, Social Studies; Sociology; Evaluation (Social Sciences); Marketing Research; Social Science; Reference; General; Research; Social Science / Research
First sentence: The groups themselves are the most obvious part of any focus group project.