Guang gao, Cu xiao yu zheng he ying xiao chuan bo =
Subtitle: Integrated advertising, promotion, and marketing communications
By: (mei)Ken ni siE. ke luo(Kenneth E. Clow), (mei)Tang na deBa ke(Donald Baack)Zhu ; Ying bin, Wang hong yi
Contributors: Donald Baack, Zhu; Ying, Bin, Yi; Wang, Hong, Yi
Edition: Di 1 ban.
Series: Gong shang guan li you xiu jiao cai yi cong : ying xiao xue xi lie; Ying xiao xue xi lie
Publisher: Qing hua da xue chu ban she
Published: 2015
Place of publication: Beijing
Language: chi
Format: Zhuan zhu.
Number of pages: 10393
ISBN-13: 9787302410683
Subjects: Jiao cai; Shi chang ying xiao xue; Gao deng xue xiao
Other titles: Integrated advertising, promotion, and marketing communications
Description: Ben shu fen wei wu bu fen, Fen bie jiang shu le zheng he ying xiao chuan bo zhong de ji chu zhi shi, Guang gao gong ju, Shu zi he ling lei ying xiao, Cu xiao gong ju yi ji zheng he ying xiao chuan bo dao de, Guan zhi he ping gu.
Notes: Bing lie ti ming:Integrated advertising, promotion, and marketing communications.

Ju yuan shu di 7 ban yi chu you pei sheng jiao yu chu ban ji tuan shou quan chu ban.