Le merchandising
By: Jean-Emile Masson, Alain Wellhoff ; préf. de Robert Leduc.
Contributors: Wellhoff, Alain, joint author.
Series: Série Gestion commerciale et marketing; Dunod entreprise
Publisher: Dunod
Published: 1977
Place of publication: Paris
Language: fre
Number of pages: 163
Subjects: Merchandising.
Notes: Previously published as: Qu'est-ce que le merchandising?