The role of complementarity and partner brand price level in new product introduction strategy using bundle offers
Subtitle: a study on the quality perception of bundle components
By: Kapil Khandeparkar
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2014-01-07
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 36
Subjects: Consumption (Economics); Brand name products; Quality of products
Notes: Includes bibliographical references (pages 34-36).