Zapper, Sticker, und andere Medientypen
Subtitle: eine marktpsychologische Studie zum selektiven TV-Verhalten
By: Hans-Georg Niemeyer, Jörg Michael Czycholl.
Contributors: Czycholl, Jörg Michael.
Publisher: Schäffer-Poeschel
Published: 1994
Place of publication: Stuttgart
Language: ger
Number of pages: 291
Subjects: Television viewers -- Germany -- Psychology.; Television -- Channel selectors -- Psychological aspects.; Zapping (Television) -- Germany -- Statistics.; Grazing (Television) -- Germany -- Statistics.; Zipping (Video recordings) -- Germany -- Statistics.
Notes: Includes bibliographical references (p. 251-263).