Market segmentation [by] Ronald E. Frank, William F. Massey [and] Yoram Wind.
Contributors: Massey, William F.,; Wind, Yoram,
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1972
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 292
Subjects: Marketing; Marketing research