Hanʼguk sobija wa tʻonghanŭn makʻetʻing
By: Kim Chong-ŭi ... [et al.] kongjŏ.
Contributors: Kim, Chong-ŭi.
Edition: Chʻopʻan
Publisher: Hyŏngsŏl Chʻulpʻansa
Published: 2008
Place of publication: Sŏul-si
Language: kor
Number of pages: 174
ISBN-13: 9788947241151
Subjects: Marketing -- Korea (South) -- Case studies; Advertising -- Korea (South) -- Case studies; Consumer behavior -- Korea (South)
Genres: Case studies
Notes: Includes bibliographical references (p. 170) and index.