Marketing strategies for services
Subtitle: globalization, client-orientation, deregulation
By: edited by M.M. Kostecki.
Contributors: Kostecki, M. M.
Publisher: Pergamon Press
Published: 1994
Place of publication: Oxford [England]; New York
Language: eng
Number of pages: 250
Subjects: Service industries -- Marketing -- Case studies.; Professions -- Marketing -- Case studies.
Notes: Includes bibliographical references (p. 229-243) and indexes.