Marketing
Subtitle: Best Practices
Contributors: K. Douglas Hoffman (Editor)
Edition: 2nd edition
Publisher: South-Western Educational Publishing
Published: July 9, 2002
Language: eng
Format: Hardcover
Number of pages: 650
ISBN-13: 9780030349997
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Marketing