Marketing management in multinational firms
Subtitle: the consumer packaged goods industry
By: Ulrich E. Wiechmann.
Series: Praeger special studies in international economics and development
Publisher: Praeger; ABC-CLIO, LLC
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 103
Subjects: Marketing -- Management; International business enterprises
Notes: Bibliography: p. 94-103.