Changing marketing and marketing change.
Subtitle: Abstracts of papers [at the] 1970 spring conference.
By: Edited by Neil H. Borden, Jr. [and] Christoper Gale.
Contributors: Borden, Neil H.; Gale, Christopher.
Series: Its Proceedings series -- no. 31.
Published: 1972
Place of publication: [Chicago
Language: eng
Number of pages: 56
Subjects: Marketing -- Congresses
Notes: On cover: 1970 International Marketing Congress, March 30-April 2, Muehlebach Hotel, Kansas City, Mo.