Customer retention
Subtitle: a behavioural model
By: by Robert Hamilton, Barry Howcroft and John Saunders.
Contributors: Howcroft, J. B. 1950-; Saunders, John A.
Series: LUBC research paper series -- no.76
Publisher: Loughborough University Banking Centre
Published: 1993
Place of publication: Loughborough
Language: eng
Notes: Paper originally presented at the IMA Conference on Credit Scoring and Credit Control, held at the Management School, University of Edinburgh on8-10 September 1993.