EMarketing eXcellence
Subtitle: the heart of ebusiness
By: P.R. Smith and Dave Chaffey
Contributors: Chaffey, Dave, 1963-
Edition: 2nd ed.
Series: E-marketing essentials
Publisher: Elsevier Butterworth-Heinemann
Published: 2005
Place of publication: Amsterdam; Oxford
Language: eng
Format: [electronic resource] :
Number of pages: 372
ISBN-13: 9780080472621
Subjects: Internet marketing; Business
Description: Over 5,000 copies of the previous edition sold - new edition available now!
Notes: Previous ed.: 2002.

Includes bibliographical references and index.

Includes Web resources.

Description based on print version record.
Table of contents: title: Cover; eMarketing eXcellence: The Heart of eBusiness; Contents; Preface; Preface to the second edition; Acknowledgements; Chapter 1 Introduction to e-marketing; Chapter 2 ReMix; Chapter 3 E-models; Chapter 4 E-customers; Chapter 5 E-tools; Chapter 6 Site design; Chapter 7 Traffic building; Chapter 8 E-CRM; Chapter 9 E-business; Chapter 10 E-planning; Glossary; Index.