The licensing business handbook
Subtitle: how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!
By: by Karen Raugust & the editors of the Licensing letter.
Contributors: EPM Communications, Inc.
Edition: 4th ed.
Publisher: EPM Communications
Published: 2002
Place of publication: New York, NY
Language: eng
Number of pages: 276
Subjects: Licensed products.; License agreements.; Merchandise licensing.
Other titles: Licensing letter.
Notes: Includes bibliographical references and index.