Brands, brand managers and the management of brands
Subtitle: where to next?
By: Pierre Berthon, James M. Hulbert, Leyland F. Pitt.
Contributors: Hulbert, James M.; Pitt, Leyland F.; Marketing Science Institute.
Series: Commentary report / Marketing Science Institute -- no.97-122; Commentary report -- no.97-122.
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng