Sixty to zero
Subtitle: an inside look at the collapse of General Motors--and the Detroit auto industry
By: Alex Taylor III ; foreword by Mike Jackson.
Publisher: Yale University Press
Published: 2010
Place of publication: New Haven
Language: eng
Number of pages: 254
ISBN-13: 9780300158687
Subjects: General Motors Corporation -- Management; Automobile industry and trade -- Michigan -- Detroit -- History; Bankruptcy -- Michigan -- Detroit -- History
Description: The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors.
Notes: Includes index.
Table of contents: title: GM at the peak; title: Growing up in the car-crazy fifties; title: Cracks in GM's edifice; title: Insecure colossus: the Roger Smith era; title: Meanwhile, over at Ford; title: The Saturn moonshot; title: Lee Iacocca, warts and all; title: Bob Stempel and the crisis of '92; title: Jack Smith's unfinished revolution; title: Bob Eaton's big score; title: GM on cruise control; title: Succession battles at Ford; title: Wagoner moves in; title: Nasser, Ford, and Mulally; title: The legend of Lutz; title: The more uneven legacy of Lee; title: GM's inexorable collapse; title: The end of the road.