Consumer behaviour
By: Leon G. Schiffman, Leslie Lazar Kanuk, Mallika Das
Contributors: Kanuk, Leslie Lazar; Das, Mallika, 1950-
Edition: Canadian ed.
Publisher: Pearson Prentice Hall
Published: 2006
Place of publication: Toronto
Language: eng
Number of pages: 566
ISBN-13: 9780131463042
Subjects: Consumer behavior; Textbooks; Motivation research (Marketing); Consommateurs; Manuels d'enseignement supérieur; Comportement; Motivation, Études de (Marketing)
Notes: Includes bibliographical references and indexes.