Evaluation in advertising reception
Subtitle: a socio-cognitive and linguistic perspective
By: Stella Bullo
Publisher: Palgrave Macmillan
Published: 2014
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 207
ISBN-13: 9781137350428
Subjects: Advertising; Language; Sociolinguistics; Communication in marketing; Discourse analysis; Psychological aspects; BUSINESS & ECONOMICS / Advertising & Promotion; LANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics
Description: "Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices"--
Notes: Includes bibliographical references (pages 191-201) and index.
Table of contents: title: Machine generated contents note:; title: 1.Introduction: Researching Reception and Discourse2.Reception, Language and Sense-making3.Investigating Evaluation Advertising Reception4.Appraisal and Social Cognition in Advertising Reception5.Implications for a Theory of Evaluation in Advertising Reception.