Campaign boot camp 2.0
Subtitle: basic training for candidates, staffers, volunteers, and nonprofits
By: Christine Pelosi
Edition: 2nd ed.
Publisher: Berrett-Koehler Publishers
Published: 2012
Place of publication: San Francisco, CA
Language: eng
ISBN-13: 9781609945169
Subjects: Practical Politics; Political campaigns; POLITICAL SCIENCE / Political Process / Leadership; Political leadership
Description: "Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership "boot camps" conducted in over thirty American states and in three foreign countries, working with thousands of volunteers and dozens of successful candidates for office from city council to US congress.  Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service--a voice of conscience that springs from their vision, ideas, and values--and want to translate that call into positive change. Pelosi outlines the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a "Get Real" exercise so readers can personalize and integrate these ideas into individual efforts.  In this edition, Pelosi updates the book's "Call to Service" profiles of political leaders and their calls to service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers"--
Table of contents: title: Machine generated contents note: Preface & Introduction; title: 1. Identify your call to service; title: 2. Know your community; title: 3. Build your leadership teams; title: 4. Define your message; title: 5. Connect with people; title: 6. Raise the money; title: 7. Mobilize to win; title: Afterword; title: Acknowledgments, Notes, Index, About the Author.