Are color TV commercials worth the extra cost?
Subtitle: A study of the relative effectiveness of color and black & white commercials
Contributors: Association of National Advertisers
Publisher: Association of National Advertisers
Published: 1965
Place of publication: New York
Language: eng
Number of pages: 17
Subjects: Television advertising; Color in advertising
Notes: "This report is based on a special multi-city survey conducted for the Association of National Advertisers by Gallup & Robinson, Inc."