The new business of India
Subtitle: the 21st century opportunity
By: by Paul Davies.
Series: World Scientific series on 21st century business -- v. 1
Publisher: World Scientific
Published: 2008
Place of publication: New Jersey
Language: eng
ISBN-13: 9789812790422; 9789812790446
Subjects: India -- Commerce -- 21st century; India -- Economic conditions; India -- Social conditions
Notes: Includes bibliographical references and index.
Table of contents: title: India now; title: Why India?; title: Understanding Indians and Indian business; title: The domestic market; title: Which products, services and sectors; title: and why; title: Barriers to entry and how to overcome them; title: Creating the business case and the business plan; title: How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself; title: Sales and marketing in India; title: Staffing in India and global talent management; title: Turning these insights into real business advantage; title: India tomorrow.