Testing new direct marketing offerings
Subtitle: the interplay of management judgment and statistical models
By: Vicki G. Morwitz, David C. Schmittlein
Contributors: Schmittlein, David C
Series: Report -- no. 97-111; Report (Marketing Science Institute) -- no. 97-111
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Direct marketing -- Management; Direct marketing -- Mathematical models
Notes: "Working paper."

"June 1997."

Includes bibliographical references (p. 29-31)