Dictionary of marketing & advertising
By: Michael J. Baker.
Contributors: Baker, Michael John.
Edition: 2nd ed.
Publisher: Nichols Pub.
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 271
Subjects: Marketing -- Dictionaries; Advertising -- Dictionaries
Other titles: Dictionary of marketing and advertising.
Notes: Rev. ed. of: Macmillan dictionary of marketing & advertising. 1984.