Principles of marketing
By: Philip Kotler, Gary Armstrong. Annotations and instructor's manual by Richard G. Starr.
Contributors: Armstrong, Gary.
Edition: 5th annotated instructor's ed.
Series: The Prentice Hall series in marketing; Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 711
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.