Cases in marketing management
By: Kenneth L. Bernhardt, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943- joint author.
Publisher: Business Publications
Published: 1978
Place of publication: Dallas
Language: eng
Number of pages: 570
Subjects: Marketing -- Management -- Case studies.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes index.