International marketing management
Subtitle: strategies and cases
By: Jean-Pierre Jeannet, Hubert D. Hennessey.
Contributors: Hennessey, Hubert D.
Publisher: Houghton Mifflin
Published: 1988
Place of publication: Boston
Language: eng
Number of pages: 873
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographies and index.