The deviant's advantage
Subtitle: how fringe ideas create mass markets
By: Watts Wacker and Ryan Matthews.
Contributors: Wacker, Watts.
Edition: 1st pbk. ed.
Publisher: Three Rivers Press
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 306
Subjects: New products -- Marketing.; Business forecasting.; Originality -- Economic aspects.; Marketing.; Technological innovations -- Economic aspects.
Notes: Includes bibliographical references (p. 279-294) and index.
Table of contents: title: Greetings, fellow deviants; title: From freak to chic; title: From chic to bleak; title: The abolition of context and the post-information age; title: Schwinns to cyberspace; title: Words without meeting; title: Art : a trap with no exit; title: Science and the death of objective reality; title: Seeing and believing, war and more; title: The deviant economy; title: Corporate cultures; title: The understanding and care of the deviant consumer; title: Deviant marketing for deviant markets; title: The deviant product; title: The deviant brand; title: The deviant's toolbox; title: Making deviance work for you.