Dynamics of international advertising
Subtitle: theoretical and practical perspectives
By: Barbara Mueller.
Publisher: P. Lang
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 342
Subjects: Advertising
Description: "This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource."--BOOK JACKET.
Notes: Includes bibliographical references and index.