Gamification by design
Subtitle: implementing game mechanics in web and mobile apps
By: Gabe Zichermann and Christopher Cunningham
Contributors: Cunningham, Christopher
Edition: 1st. ed.
Publisher: O'Reilly Media
Published: 2011
Place of publication: Sebastopol, Calif
Language: eng
Number of pages: 182
ISBN-13: 9781449397678
Subjects: Development; Internet games; Mobile games; Application software; Social media; Marketing; Web sites; Design; Psychological aspects
Description: "What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
Notes: Includes index.