Advertising
Subtitle: its role in modern marketing
By: S. Watson Dunn ... [et al.].
Contributors: Dunn, S. Watson 1918-; Dunn, S. Watson 1918-
Edition: 7th ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1990
Place of publication: Chicago
Language: eng
Number of pages: 605
Subjects: Advertising
Notes: Includes bibliographies and index.
Sixth ed. by S. Watson Dunn and Arnold M. Barban.