How McDonald's got its groove back
By: the editors of New Word City
Publisher: Pearson Education Pub. as FTPress
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 14
ISBN-13: 9780137056910; 9780137055821
Subjects: Customer services; Fast food restaurants; Marketing; Consumer satisfaction; McDonald's Corporation
Description: "How do you rejuvenate a tired brand with a world-wide franchise? McDonald's found itself fat and sclerotic. Its comeback offers lessons for leaders everywhere in focusing on what their customers really want"--Resource description page.
Notes: "Profiles of remarkable companies"--Cover.

Includes bibliographical references.
Table of contents: title: Cover13;; title: The Power of the Ps; title: The Field of Dreams Plan; title: Going Upscale, Branching Out; title: Planning to Win the World; title: What You Can Learn from McDonalds.