Marketing strategies for a tough environment
By: [edited by] Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski].
Contributors: LaPlaca, Peter J.; Frank, Newton.
Series: Proceedings series - American Marketing Association ;; no. 45; Proceedings series (American Marketing Association) ;; no. 45.
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago Ill
Language: eng
Number of pages: 211
Subjects: Marketing -- Congresses.
Notes: Includes bibliographical references and index.