Essentials of strategic management
Subtitle: the quest for competitive advantage
By: John E. Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama
Contributors: Thompson, Arthur A., 1940-; Peteraf, Margaret Ann
Edition: 4e [edition].
Publisher: McGraw-Hill Education
Published: 2015
Place of publication: New York, NY
Language: eng
Number of pages: 440
ISBN-13: 9780078112898
Subjects: Strategic planning; Business planning; Competition; Case studies
Notes: Includes bibliographical references and indexes.