Are people reading institutional ads?
Subtitle: An answer from the people themselves, received and recorded by the Advertising Research Foundation, operated jointly by the Association of National Advertisers and the American Association of Advertising Agencies
Contributors: Advertising Research Foundation
Publisher: The Bureau of Advertising, American Newspaper Publishers Association
Published: 1943
Place of publication: New York
Language: eng
Number of pages: 36
Notes: "Some of the most representative [wartime] ads ... from "The continuing study."

Microfilm. New York, N.Y., Columbia University Libraries, 1995. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1995.