Programm-Promotion im Fernsehen
By: Joo-Yeun Park
Series: Medien und Märkte -- Bd. 13
Publisher: UVK Verlagsgesellschaft
Published: 2004
Place of publication: Konstanz
Language: ger
Number of pages: 308
Subjects: Advertising; Television programs
Notes: Includes bibliographical references (p. 292-308).