Regulatory fit and persuasion through advocacy messages and narratives
By: Leigh Ann Vaughn
Series: Psychology research progress series; Psychology research progress series
Publisher: Nova Science Publishers
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 46
ISBN-13: 9781608768875
Notes: Includes bibliographical references and index.
Table of contents: title: Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes; title: Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages; title: Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood; title: Conclusion.