Making and Selling Cars
Subtitle: Innovation and Change in the U.S. Automotive Industry
Publisher: The Johns Hopkins University Press
Published: November 16, 2001
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9780801867149
Subjects: Road vehicle manufacturing industry; Social history; Transportation; Automobile Industries (Economic Aspects); Business & Economics; Business/Economics; USA; United States; Automotive - Industry; Economics - General; Business & Economics / Economics / General; United States - General; Automobile industry and trade
First sentence: THE MICHIGAN Historical Commission designated the Ford Motor Company's former Highland Park plant a historical site in 1956.
Description: "From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.".

"James M. Rubenstein documents the story of the automotive industry, which, despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth century."--BOOK JACKET.