Analysis and decision making
Subtitle: cases for marketing management
By: [by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson.
Contributors: Dolich, Ira J., joint author.; Wilson, David T., joint author.
Publisher: Prentice-Hall
Published: 1971
Place of publication: [Englewood Cliffs, N.J
Language: eng
Number of pages: 251
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references.