Secret Formula
Publisher: Collins; Harper Paperbacks
Published: July 5, 1995
Language: eng
Format: Paperback
Number of pages: 544
ISBN-13: 9780887307515
Subjects: Food manufacturing & related industries; Marketing; Corporate & Business History - Strategies; Business & Economics; Business / Economics / Finance; Business/Economics; Soft drinks; Advertising & Promotion; Infrastructure; Business & Economics / Corporate History; Coca-Cola Company; Corporate & Business History - General; Marketing - General; Sales & Selling - General; History
First sentence: It took two men to invent Coca-Cola, and they could hardly have been more different.