The influence and techniques of modern advertising
Subtitle: three Cantor lectures delivered to the Royal Society of Arts,1964.
Contributors: Royal Society of Arts.
Series: Cantor Lectures; Occasional papers -- No.15.
Publisher: Institute of Practitioners in Advertsing
Published: 1965
Language: eng
Number of pages: 32
Notes: Reprinted from the Journal of the Royal Society of Arts, July 1964.