Social indicators and marketing
Subtitle: selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973.
By: Edited by: Robert L. Clewett [and] Jerry C. Olson.
Contributors: Clewett, Robert L. 1911-; Olson, Jerry C. 1944- ed.; American Marketing Association. Public Policy and Issues Division.; Social Indicators Conference (2nd : 1973 : Washington, D.C.)
Publisher: American Marketing Association
Published: 1974
Place of publication: [Washington]
Language: eng
Number of pages: 193
Subjects: Social indicators -- Congresses.; Industries -- Social aspects -- Congresses.; Marketing -- Congresses.
Notes: Bibliography: p. 183-190.