An Author's Guide to Children's Book Promotion
Edition: 11 edition
Publisher: Raab Associates
Published: July 2001
Format: Paperback
Number of pages: 78
ISBN-13: 9780962121142
First sentence: According to Robert J. R. Follett, author of The Financial Side of Book Publishing (Ad-Lib Publications), approximately 4 1/2 to 5 percent of a book's cover price is allocated for promotion and publicity.