The globalization of advertising
By: James R. Faulconbridge ... [et al]
Edition: 1st ed.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 196
ISBN-13: 9780415567169
Notes: Includes bibliographical references and index.
Table of contents: title: Situating global advertising agencies and cities; title: Introduction; title: The global advertising agency; title: Cities and the grounding of global advertising work; title: Geographies of advertising work in the twenty first century; title: Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective; title: Agencies and advertising globalization : coordinating interactions with clients and consumers; title: Agency - city relationships in advertising globalization; title: New York City : from centre of global advertising to a global advertising centre; title: Los Angeles : a paradoxically "local" creative city; title: Detroit : market change and a city falling outside of the global space economy; title: Coda : agencies, cities, and recession; title: Conclusions : advertising agencies and cities in the space economy.