Failure is obsolete
Subtitle: [the ultimate strategy to create recurring success in your business and your life]
By: Benji Rabhan
Publisher: Morgan James Publishing
Published: 2013
Place of publication: New York
Language: eng
ISBN-13: 9781614485087; 9781614485070
Subjects: Success; Success in business; BUSINESS & ECONOMICS; Careers; General; Personal Success
Description: Failure Is Obsolete reveals an easy to use formula for testing high-risk ideas in a low-risk environment, providing likelihood of success *before* you waste a lot of time and money moving in the wrong direction. Be confident in your success for business decisions from creating new products, hiring employees, and launching new marketing campaigns to everyday decisions like dating, and choosing a retirement home. The strategy discussed comes from the author's years of experience in conversion rate optimization where he helps companies improve their websites and marketing funnels so they make more money. Failure Is Obsolete also reveals some of Rabhan's best conversion techniques readers can use on their own websites.
Notes: Title from PDF title page (viewed Apr. 25, 2013).
Table of contents: title: Intro; Title; Copyright; Contents; 1. Failure is What?; 2. What is Test Before You Test?; 3. Business; 4. Conversion Rate Optimization (CRO); 5. Life; 6. Conclusion