Electronic media
Subtitle: an introduction
By: Lynne Schafer Gross
Edition: 11th ed.
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 464
ISBN-13: 9780073526164
Subjects: Broadcasting; Telecommunication
Description: "Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--
Notes: Includes bibliographical references and index.