Stand out
Subtitle: how to find your breakthrough idea and build a following around it
By: Dorie Clark
Publisher: Portfolio/Penguin
Published: 2015
Language: eng
Number of pages: 214
ISBN-13: 9781591847403
Subjects: Creative ability in business; Career development; Success in business
Description: "A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--

"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--
Notes: Includes bibliographical references (pages 203-207) and index.
Table of contents: title: Finding your breakthrough idea. The big idea; title: Develop your expert niche; title: Provide new research; title: Combine ideas; title: Create a framework; title: Building a following around your ideas. Build your network; title: Build your audience; title: Build a community; title: Making it happen. Putting thought leadership into practice.