O.R. in marketing
Subtitle: a case of failure and renewal
By: Martin K. Starr
Series: Research paper -- no. 221 [i.e. 58A]; Research paper (Columbia University. Graduate School of Business) -- no. 58A.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 27
Subjects: Operations research; Case studies; Marketing; Mathematical models
Notes: Bibliography: p. 27.