Media economics
Subtitle: theory and practice
By: edited by Alison Alexander, James Owers, and Rod Carveth.
Contributors: Alexander, Alison.; Owers, James.; Carveth, Rod.
Publisher: L. Erlbaum Associates
Published: 1993
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 391
Subjects: Mass media -- Economic aspects
Notes: Includes bibliographical references and indexes.