International market entry strategies
Edition: 5th ed.
Series: FITTskills; FITTskills
Publisher: FITT
Published: 2008
Place of publication: [Ottawa, Ont.]
Language: eng
Number of pages: 278
ISBN-13: 9781894566216
Subjects: Export marketing; Textbooks; Management; International business enterprises; Strategic planning
Notes: Issued also in French under title: Les stratégies d'entrée sur les marchés internationaux.

Includes bibliographical references and index.
Table of contents: title: 1. Strategic planning for market entry; title: 2. Barriers to entry; title: 3. Market entry strategy selection; title: 4. Agents, distributors and trading houses; title: 5. E-commerce; title: 6. Strategic alliances, licensing and franchising; title: 7. Foreign direct investment; title: 8. Finding the right partner; title: 9. Negotiating a partnership agreement; title: 10. Managing international business operations; title: 11. Exit strategies.