Structural determinants of promotion and advertising intensity
By: by John A. Quelch, Cheri T. Marshall, Dae R. Chang
Contributors: Marshall, Cheri, joint author; Chang, Dae R., joint author
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 83-67; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 83-67
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1983
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 40
Subjects: Sales promotion; Advertising; Economic aspects
Notes: "March, 1983."

Includes bibliographical references.