Health care marketing
Subtitle: tools and techniques
By: John L. Fortenberry, Jr.
Contributors: Fortenberry, John L.
Edition: 3rd ed.
Publisher: Jones and Bartlett Publishers
Published: 2009
Place of publication: Sudbury, Mass
Language: eng
ISBN-13: 9780763763275
Subjects: Medical care -- Marketing; Health services administration; Marketing of Health Services -- methods
Notes: Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.

Includes bibliographical references and index.