A digest of the composite postwar experience of 200 large U.S. manufacturers in the introduction of new consumer products
Subtitle: a special report
Series: Its Report -- no. 121
Published: 1950
Place of publication: Irvington-on Hudson, N.Y
Language: eng
Number of pages: 11
Subjects: New products
Notes: "Based on a comprehensive study made by Ross-Federal Research Corporation, New York City."