Using purchase frequencies and penetration rates to infer brand positionings
Subtitle: niching versus change-of-pace
By: by Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison.
Contributors: Kalwani, Manohar U.; Morrison, Donald G.; Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 922 (July 1987); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 922.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1987
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 31
Subjects: Brand choice -- Mathematical models.
Notes: Bibliography: p. 29-31 (1st group).