A summary statement on children's advertising
By: by Robert W. Chestnut
Series: Research working paper / Graduate School of Business, Columbia University -- no. 196A; Research working papers (Columbia University. Graduate School of Business) -- no. 196A.
Publisher: Graduate School of Business, Columbia University
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 20
Subjects: Television advertising and children
Notes: Includes bibliographical references.