International marketing
Subtitle: by John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.
Contributors: Cateora, Philip R.
Publisher: R.D. Irwin
Published: 1966
Place of publication: Homewood, Ill
Language: eng
Number of pages: 670
Subjects: Export marketing.
Notes: Bibliography: p. 641-651.