Broadcast/cable programming
Subtitle: strategies and practices.
Contributors: Ferguson, Douglas A.
Edition: 5th ed / Susan Tyler Eastman, Douglas A. Ferguson.
Publisher: Wadsworth Publishing Co.
Published: 1997
Place of publication: Belmont, Calif; London
Language: eng
Number of pages: 471
Subjects: Television programs -- Planning.; Radio programs -- Planning.; Cable television -- Planning.
Notes: Includes bibliographical references andindex.