Momentum
Subtitle: how companies become unstoppable market forces
By: Ron Ricci, John Volkmann
Contributors: Volkmann, John
Publisher: Harvard Business School Press, c2003.
Published: 2003
Place of publication: Boston, Mass
Language: eng
Number of pages: 206
ISBN-13: 9781578515226
Subjects: E-commerce; Internet marketing; Technische vernieuwing; Marketing; Technological innovations; Branding (Marketing); Strategic planning
Notes: Includes bibliographical references (p. 189-192) and index.
Table of contents: title: Why momentum?; title: The "billion-dollar formula"; title: Building mass; title: Gaining speed; title: Setting direction; title: Postscript : momentum and, the dot-.com bust, and, later, Enronitis.