Practical guides and modern practices for better advertising management
By: edited by Russell H. Colley, management consultant
Contributors: Colley, Russell H., ed
Published: 1957
Place of publication: New York
Language: eng
Subjects: Advertising
Other titles: Advertising management
Table of contents: value: v.1. Principles of advertising management.; value: v.2. Advertising organization.; value: v.3 Advertising plans: preparation and presentation.; value: v.4. Advertising budget and cost control.; value: v.5 Advertising agency relations.; value: v.6. Advertising personnel management