The long tail
Subtitle: why the future of business is selling less of more
By: Chris Anderson
Edition: 1st ed.
Publisher: Hyperion
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 238
ISBN-13: 9781401302375; 9781401308605
Subjects: Commerce; Internet marketing; Advertising as Topic; Marketing; Marktnische; Market segmentation; Internet; Technological innovations; Technology; Telemarketing
Description: Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Notes: Includes bibliographical references (p. [227]-230) and index.
Table of contents: title: Introduction; title: The long tail; title: The rise and fall of the hit; title: A short history of the long tail; title: The three forces of the long tail; title: The new procedures; title: The new markets; title: The new tastemakers; title: Long tail economics; title: The short head; title: The paradise of choice; title: Niche culture; title: The infinite screen; title: Beyond entertainment; title: Long tail rules; title: Coda : tomorrow's tail.