The structure and discriminant power of attitudes
By: by Yvan Allaire.
Series: M. I. T. Alfred P. Sloan School of Management. Working paper -- no. 481-70; Working paper (Sloan School of Management) -- 481-70.
Publisher: M.I.T.]
Published: 1970
Place of publication: [Cambridge
Language: eng
Number of pages: 18
Subjects: Brand choice -- Mathematical models.