Food industry and the Internet
By: Drew Smith.
Publisher: Blackwell Science
Published: 2001
Place of publication: Oxford [England]; Malden, MA
Language: eng
Number of pages: 208
Subjects: Food industry and trade -- Computer network resources.; Electronic commerce.; Internet.
Description: "Who is making money on the Web and who is losing it? This book brings together the first 250 stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business as well as those small/medium enterprises most actively pursuing e-commerce. Food Industry and the Internet summarises and analyses the findings of these discussions and helps you to identify both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you."--Jacket.
Notes: Includes bibliographical references and index.