Seminar on Publishing for an Optimal Product
Subtitle: meeting the needs of readers and advertisers in today's market, Paris (France), 27th-29th November 1991.
Contributors: Esomar.
Publisher: Esomar
Published: 1991
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 227
Subjects: Advertising media planning -- Congresses.; Advertising, Newspaper -- Congresses.; Advertising, Magazine -- Congresses.; Television advertising -- Congresses.
Other titles: Publishing for an optimal product.
Notes: Includes bibliographical references.
Spine title: Publishing for an optimal product.