Maximum influence
Subtitle: the 12 universal laws of power persuasion
By: Kurt W. Mortensen.
Publisher: American Management Association
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 240
ISBN-13: 9780814472583
Subjects: Persuasion (Psychology); Influence (Psychology); Success -- Psychological aspects.
Table of contents: title: Introduction; title: The power of persuasion; title: The 12 universal laws of power persuasion; title: Your pre-persuasion checklist : the inside secrets of maximum influence; title: Law of dissonance; title: Law of obligation; title: Law of connectivity; title: Law of social validation; title: Law of scarcity; title: Law of verbal packaging; title: Law of contrast; title: Law of expectations; title: Law of involvement; title: Law of esteem; title: Law of association; title: Law of balance; title: Pre-persuasion; title: Epilogue.