Marketing audit checklists
Subtitle: a guide to effective marketing resource realization
By: Aubrey Wilson.
Contributors: Wilson, Aubrey.
Edition: 2nd ed., fully rev. and extended.
Series: McGraw-Hill/marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 283
Subjects: Marketing audits.
Notes: Includes bibliographical references (p. 277-278) and index.
Rev. ed. of: Aubrey Wilson's Marketing audit check lists.