Evaluating customer preferences using conjoint analysis
Subtitle: case  study of a residential heat pump program
By: prepared by Research Triangle Institute ; principal investigators: L. Wood, S. CatesProject Manager (Project manager name).
Contributors: Research Triangle Institute.; Electric Power Research Institute.
Publisher: Electric Power Research Institute
Place of publication: Palo Alto, CA
Subjects: Consumers -- Attitudes.; Electrotechnologies and Consumers' preferences.; Heat pumps.; Marketing research.; MarketTREK (Computer software)
Other titles: Case study of a residential heat pump program.
Notes: "TR-107603."

"Final report, June 1997."

"Prepared for Electric Power Research Institute."

Conjoint analysis was used with EPRI's MarketTREK software to analyze the markets for residential heating technologies in the service teritory of Kentucky Utilities Company (KU).