American advertising in Poland
Subtitle: a study of cultural interactions since 1990
By: Jeffrey K. Johnson.
Publisher: McFarland & Company
Published: 2009
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 193
ISBN-13: 9780786437979
Subjects: Advertising -- Poland.; Corporations, American -- Poland.; National characteristics, Polish.
Description: "This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Notes: Includes bibliographical references (p. 181-187) and index.
Table of contents: value: In the beginning : socialist-era advertising; value: McPoland; value: Levi's : rebellion in a size 6; value: When the chips are down : Frito-Lay Poland; value: Red, white, and cola : coca-cola advertising in Poland.