A strategic paradigm
Subtitle: linking marketing and TQM in higher educational institutions
By: Lily Lin
Publisher: Dutch Quality Schools
Published: 1999
Place of publication: The Hague
Language: eng
Number of pages: 324
Subjects: Higher Education; Aims and objectives; Universities and colleges; Administration; Total quality management in higher education
Other titles: Linking marketing and TQM in higher educational institutions
Notes: Thesis (Ph. D.)--Universiteit van Amsterdam, 1999.

Includes bibliographical references (p. 304-314) and index.

Text in English with summary in Dutch.