Storytelling
Subtitle: Branding in Practice
By: by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
Contributors: Budtz, Christian; Munch, Philip; Blanchette, Stephen; SpringerLink (Online service)
Edition: Second Edition.
Publisher: Springer-Verlag Berlin Heidelberg; Springer
Published: 2010
Place of publication: Berlin, Heidelberg
Language: eng
Format: [electronic resource] :
Number of pages: 260
ISBN-13: 9783540883487; 9783540883494
Subjects: Marketing; Industrial management; Economics