Yu wang de xiang xiang
Subtitle: 1920-1930 nian dai "Shen bao" guang gao de wen hua shi yan jiu
By: Wang Runian zhu
Edition: Di 1 ban
Series: Du shi kong jian yu zhi shi qun ti yan jiu shu xi; Du shi kong jian yu zhi shi qun ti yan jiu shu xi
Publisher: Shanghai ren min chu ban she
Published: 2007
Place of publication: Shanghai
Language: chi
Number of pages: 342
ISBN-13: 9787208065512
Subjects: Newspaper Advertising; History
Other titles: 1920-1930 nian dai "Shen bao" guang gao de wen hua shi yan jiu; Shen bao.
Description: 本书作者用图象史的研究方法,探讨1920-1930年代的"申报"广告史如何参与构建上海市民消费主义意识形态,上海市民的消费欲望如何被引导,制造出来.书中引用了当时的广告语言与图片,为读者再现了1920-1930年代上海市民的音容笑貌,价值观...
Notes: "Ben shu xi wei Shanghai gao xiao du shi wen hua E yan jiu yuan gui hui xiang mu."

Includes bibliographical references.