Public Relations
Subtitle: The Complete Guide
Edition: 1 edition
Publisher: South-Western Educational Pub; South-Western; American Marketing Association
Published: May 26, 2004
Language: eng
Format: Hardcover
Number of pages: 392
ISBN-13: 9780324203042
Subjects: Advertising; Public relations; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: Public relations seems like a self-explanatory term, yet after more than a century as a profession, a business, and a process, controversy and confusion might be greater than ever about what public relations is and what it does.