Market-Share Analysis
Subtitle: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)
Edition: 1 edition
Publisher: Springer
Published: January 31, 1989
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780898382785
Subjects: Sales & marketing; Market share; Marketing; Business & Economics; Business / Economics / Finance; Operations Research; Business/Economics; Mathematical models; Management Information Systems; Marketing - General; Business & Economics / Marketing / General; Business & Economics : Operations Research; Computers : Management Information Systems; Decision making