Winning the jury's attention
By: by Trey Cox
Edition: 1st ed.
Publisher: Section of Litigation, American Bar Association; American Bar Association
Published: 2011
Place of publication: Chicago
Language: eng
Number of pages: 191
ISBN-13: 9781616320683
Subjects: Jury
Notes: Includes bibliographical references and index.
Table of contents: title: Meet the "modern juror"; title: Taking the voodoo out of voir dire; title: The science of the brain as it relates to trial presentations; title: A closer look at the seven principles; title: The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility; title: What trial lawyers learn from actors; title: Maintaining credibility through cross-examination; title: The signaling principle : what's next and are we there yet?; title: The segmentation principle : people learn better when information is presented in bite-sized segments; title: The multimedia principle : people learn better from words and pictures than from words alone; title: The coherence principle : people learn better when extraneous material is excluded; title: Stickiness principle : how to make an idea stick; title: The jolt principle : periodically jolt your jury so they do not bolt; title: Arming your jurors for the "final argument".