Perspectives in consumer behavior [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson. --
Contributors: Robertson, Thomas S.
Edition: Rev. ed. --
Publisher: Addison-Wesley Educational Publishers, Incorporated
Published: 1973
Place of publication: Glenview, Ill
Number of pages: 604
Subjects: Consumers -- Addresses, essays, lectures.; Motivation research (Marketing) -- Addresses, essays, lectures.
Notes: Includes bibliographical references.

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