How to measure anything
Subtitle: finding the value of "intangibles" in business
By: Douglas W. Hubbard.
Edition: 2nd ed.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 320
ISBN-13: 9780470539392
Subjects: Intangible property -- Valuation
Notes: Includes index.
Table of contents: title: Intangibles and the challenge; title: An intuitive measurement habit : Eratosthenes, Enrico, & Emily; title: The illusion of intangibles : why immeasurables aren't; title: Clarifying the measurement problem; title: Calibrated estimates : how much do you know now?; title: Measuring risk through modeling; title: Measuring the value of information.