1996 AMA Winter Educator's Conference
Subtitle: marketing theory and applications
By: editors, Edward A. Blair, Wagner A. Kamakura.
Contributors: American Marketing Association.
Publisher: American Marketing Association
Published: 1996
Place of publication: Chicago, Ill
Language: eng
Number of pages: 440
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.
Genres: Congresses.
Other titles: Marketing theory and applications
Notes: "... held on February 3-6 in Hilton Head, South Carolina"--P. v.

Includes bibliographical references and index.

"Volume 7."