How to create small-space newspaper advertising that works
Subtitle: the principles of persuasion applied to print
By: by Ken Eichenbaum
Publisher: [Unicom Publishing Group]
Published: 1987
Place of publication: Milwaukee, WI
Language: eng
Number of pages: 159
Subjects: Advertising; Advertising copy; Advertising, Newspaper
Notes: Includes index

"Must reading for agencies and advertisers who want to win the battle for readership without spending a ton of money."