Personalization
Subtitle: data-driven print and Internet communications
By: by Patricia Sorce.
Series: Printing industry center series -- 4
Publisher: RIT Cary Graphic Arts Press
Published: 2009
Place of publication: Rochester, NY
Language: eng
ISBN-13: 9781933360409
Subjects: Printing industry -- Marketing; Printing industry -- Customer services; Printing industry -- Management
Notes: Includes bibliographical references and index.