Bibliographie der Marketingliteratur
Subtitle: Verz. deutschsprachiger Literatur ab 1945
By: zsgest. von Rüdiger Schiller, unter Mitarb. von Friederike Kästing.
Contributors: Kästing, Friederike, joint author.
Series: Kölner absatzwirtschaftliche Dokumentation ;; Bd. 2
Publisher: Poeschel
Published: 1979
Place of publication: Stuttgart
Language: ger
Number of pages: 603
Subjects: Marketing -- Bibliography.
Notes: Includes indexes.