When managers use computer-based data
Subtitle: a qualitative analysis of marketing product managers
By: David K. Goldstein [and] Namjae Cho.
Contributors: Cho, Namjae.; Sloan School of Management.; Sloan School of Management. Center for Information Systems Research.
Series: CISR WP -- no. 244; Sloan WP -- no. 3473-92; Working paper (Sloan School of Management) -- 3473.
Publisher: Center for Information Systems Research, Massachusetts Institute of Technology, Sloan School of Management
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 37