Powerplay
Subtitle: Toys As Popular Culture
Publisher: Manchester Univ Pr
Published: March 1997
Language: eng
Format: Paperback
Number of pages: 220
ISBN-13: 9780719047176
Subjects: Toys; Sociology; Psychological aspects; Family & Relationships; Sociology - General; Psychotherapy - Child & Adolescent; Anthropology; Child & developmental psychology; Consumer issues; Cultural studies; Gender studies; Media studies; History; Child Development; Social aspects
Description: In an increasingly global media culture, toys are both consumer products and playthings, revealing a complex relation between capitalist economics on the one hand and child psychology on the other. Dan Fleming's provocative and wide-ranging analysis challenges accepted orthodoxies on the gendered and cultural meanings of toys. He argues that today's toys have the suppressed capacity to escape the very stereotypes of gender and power which they apparently produce.