International Marketing Research, Volume 17
Subtitle: Opportunities and Challenges in the 21st Century (Advances in International Marketing)
Contributors: Alex Rialp (Editor); Josep Rialp (Editor)
Publisher: JAI Press
Published: November 27, 2006
Language: eng
Format: Hardcover
Number of pages: 444
ISBN-13: 9780762313693
Subjects: Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Business & Economics / Marketing / General; Business & Economics : International - Marketing