Changing perspectives in marketing management
Subtitle: sixth annual conference on marketing management March 30, 1962
By: ed. by M.R. Warshaw
Series: Michigan business papers -- no. 37; Michigan business papers -- no. 37; Michigan business papers -- no. 37.; Michigan business papers -- no. 37.
Publisher: University of Michigan
Published: 1962
Place of publication: Ann Arbor
Language: eng
Number of pages: 99