Product Creation
Subtitle: The Heart of the Enterprise from Engineering to E-Commerce
Edition: 1st edition
Publisher: Free Press
Published: January 15, 2000
Language: eng
Format: Hardcover
Number of pages: 273
ISBN-13: 9780684862309
Subjects: Business strategy; Research & development management; Marketing - General; Commercial products; Business & Economics; Business / Economics / Finance; Quality Control; Business/Economics; Product Management; Marketing - Product Management; Development - Business Development; Business & Economics / General; Management; New products
First sentence: If you want a peek at the future of how products will be developed and distributed, look no further than the Foot Locker, Athlete's Foot, or other athletic equipment retail outlets in your local mall.
Description: "From his vantage point as a former professor and researcher as well as a chief technology officer and director of advanced manufacturing technology, Francis presents the nine key business functions of new product development (NPD): manufacturing strategy, IT systems, issues of leadership and culture, customer satisfaction, quality, operations and measurement, intellectual property, the management of research and development, and technology.

He devotes a chapter to each function, explaining how managers can implement and manage each of these nine NPD functions. Francis enriches his arguments with real-world examples of triumphs and failures in a variety of industries, from consumer products such as furniture to business products such as networking software. He offers hands-on suggestions and strategies for every stage in the product development process, including "Ideas for Action" sections containing questions that can eliminate a product at any stage.

Special sections of the book elaborate on the steps to take during key NPD processes." "Written for those trained in technology as well as business-oriented industrial mangers, Product Creation is for CEOs, engineers, designers, marketing managers, IT officers, as well as anyone concerned with product development from conception to market."--BOOK JACKET.