Relationship marketing
Subtitle: successful strategies for the age of the customer
By: Regis McKenna
Publisher: Perseus Books
Published: 1991
Place of publication: Reading, Mass
Language: eng
Number of pages: 242
ISBN-13: 9780201622409
Subjects: Marketing; High technology; Customer services
Description: somehow this book is the "wrong" one. I get a book which is the "medical prescription errors... / mistakes..." which seems to be completely wrong (the cover and the book itself) - as a first time user of the open library, this is a strange thing.
Notes: Includes bibliographical references (p. 228-230) and index.