Dynamic public relations
Subtitle: the 24/7 PR cycle
By: Astrid Sheil, Michelle Violanti
Contributors: Violanti, Michelle Terese
Publisher: Pearson
Published: 2013
Place of publication: Boston
Language: eng
Subjects: Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: What is public relations?; title: The origins and development of public relations; title: The business of public relations; title: Traditional approaches to public relations; title: Emerging technologies & tactics in public relations; title: Publics and diversity; title: Ethics; title: Legal issues; title: Research and evaluation; title: Issues management and corporate social responsibility; title: Consumers as public relations agents; title: Globalization, culture, and activism; title: Crisis communication; title: Kick start your career.