Case studies in international marketing
By: [by] Arnold K. Weinstein [and] Kenneth H. F. Fargher.
Contributors: Fargher, Kenneth H. F., joint author.
Publisher: Edward Arnold
Published: 1970
Place of publication: London
Language: eng
Number of pages: 210
Subjects: Marketing -- Case studies.; International business enterprises -- Case studies.
Notes: "Case researches sponsored by the Australian Institute of Export."