Leisure programming for baby boomers
By: Lynda J. Cochran, Anne M. Rothschadl.
Contributors: Rothschadl, Anne Marie, 1948-; Rudick, Jodi L.
Publisher: Human Kinetics
Published: 2009
Place of publication: Champaign, Ill
Language: eng
ISBN-13: 9780736073639
Subjects: Recreation leadership; Recreation -- Management; Leisure -- Management; Leisure -- Planning; Baby boom generation; Baby boom generation -- Attitudes
Notes: Includes bibliographical references and index.
Table of contents: title: Are you ready for the boomers?; title: What drives boomers?; title: Marketing to baby boomers; title: Adopting a boomer lens; title: Getting groovy : arts and culture program ideas; title: Pursuing pathways : education program ideas; title: Life is an adventure : outdoor adventure program ideas; title: Move to the beat : healthy living program ideas; title: Hit the road : travel program ideas; title: The boomer future.