The effective advertiser
By: Tom Brannan.
Contributors: Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1993
Place of publication: Oxford; Boston
Language: eng
Number of pages: 189
Subjects: Advertising.
Notes: Includes bibliographical references and index.
"Published on behalf of the Chartered Institute of Marketing."