Marketing management
Subtitle: an international perspective
By: edited by Kamran Kashani and Dominique Turpin.
Contributors: Kashani, Kamran.; Turpin, Dominique.
Series: International marketing series
Publisher: Palgrave
Published: 2001
Place of publication: New York
Language: eng
Subjects: Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.