Consumer Psychology of Tourism, Hospitality and Leisure
Subtitle: Volume II
Contributors: J. A. Mazanec (Editor); G. I. Crouch (Editor); J. R. Brent (Editor); A. G. Woodside (Editor)
Publisher: CABI
Published: August 31, 2001
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780851995359
Subjects: Market research; Psychology; Sport & leisure industries; Tourism industry; Psychology Of Special Subjects; General; Service Industries (Economic Aspects); Tourism; Business & Economics; Business/Economics; Psychological aspects; Hospitality industry; Industries - Hospitality, Travel & Tourism; Business & Economics / Hospitality, Travel & Tourism; Travelers; Congresses
First sentence: The field of consumer research generally, and consumer psychology and behaviour more specifically, has, in this age of consumption, attracted growing interest from marketing scholars and practitioners, psychologists, social scientists, government policy makers, competition and consumer regulators, consumer advocacy groups, and of course consumers themselves - the general public.