The Strategy of Desire
Contributors: Arthur Berger (Introduction)
Series: Classics in Communication and Mass Culture Series
Publisher: Transaction Publishers
Published: July 31, 2002
Language: eng
Format: Paperback
Number of pages: 314
ISBN-13: 9780765808943
Subjects: Advertising; Behavioural theory (Behaviourism); Psychoanalysis & psychoanalytical theory; Sociology, Social Studies; Social Psychology; Marketing - Research; Social Science; Business / Economics / Finance; Sociology; Sociology - General; Consumer Behavior - General; Psychology & Psychiatry / General; Motivation (Psychology); Persuasion (Psychology)