22 חוקי הברזל של בניית מותג
Series: Sifriyat ha-Merkaz ha-Yiśreʼeli le-nihul; Sifriyat ha-Merkaz ha-Yiśreʾeli le-nihul
Publisher: מטר
Published: 1999
Place of publication: תל־אביב
Language: heb
Number of pages: 154
Subjects: Brand name products; Management
Other titles: 22 ḥuḳe ha-barzel shel beniyat mutag; ʻEśrim u-shenayim ḥuḳe ha-barzel shel beniyat mutag
Work titles: 22 immutable laws of branding