Strategija i implementacija marketinga usluga
By: Vesna Babić-Hodović
Series: Monografija -- 5; Monografija (Sarajevo, Bosnia and Herzegovina) -- 5.
Publisher: Ekonomski fakultet Univerziteta u Sarajevu
Published: 2002
Place of publication: Sarajevo
Language: bos
Number of pages: 346
Subjects: Service industries; Marketing
Notes: Includes bibliographical references (p. 333-344) and index.

Summary and table of contents in English.