A Master Class in Brand Planning
Subtitle: The Timeless Works of Stephen King
Contributors: Judie Lannon (Editor); Merry Baskin (Editor)
Publisher: Wiley
Published: January 2, 2008
Language: eng
Format: Hardcover
Number of pages: 396
ISBN-13: 9780470517918
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - General; Business & Economics / Sales & Selling; Advertising & Promotion; Management - General; Brand name products; Branding (Marketing); Management; New products