Futurize your enterprise
Subtitle: business strategy in the age of the e-customer
By: by David Siegel.
Publisher: Wiley
Published: 1999
Place of publication: New York; Chichester
Language: eng
Number of pages: 318
Subjects: Electronic commerce; Business logistics -- Data processing; Web sites -- Design; Business enterprises -- Computer networks; Customer relations; Teleshopping; Human-computer interaction
Description: "Futurize Your Enterprise challenges you to rethink your approach to the Web. It teaches you how to harness the exponential power of e-customers and take your business in new directions. You'll see how leading-edge companies like Microsoft and Dell are now organized around customer groups rather than products and services. And, you'll conduct the six most critical meetings in your company's history, transforming your organization into one that listens to customers in new ways."--BOOK JACKET.