Interpretation in Social Life, Social Science, and Marketing
Publisher: Taylor & Francis
Published: 2009
Place of publication: Hoboken
Language: eng
Format: [electronic resource]
Number of pages: 236
ISBN-13: 9780203871010
Subjects: Marketing; Imagery (Psychology); Social sciences; Visualization
Description: This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.
Notes: Description based on print version record.