Der Kommunikationsprozess im Absatz
By: Lutz W. Wagner.
Edition: 1. Aufl.
Series: Schriften zur Handelsforschung ;; Nr. 57
Publisher: Schwartz
Published: 1978
Place of publication: Göttingen
Language: ger
Number of pages: 294
Subjects: Communication in marketing.
Notes: Bibliography: p. 275-294.