A Survey of current industry approaches to defining, attracting, and servicing the affluent market.
Contributors: Payment Systems, Inc.
Series: PSI's strategic planning paper series ;; no. 2
Publisher: Payment Systems, Inc.
Published: 1983
Place of publication: [New York]
Language: eng
Number of pages: 112
Subjects: Banks and banking -- Customer services -- United States.; Bank marketing -- United States.; Market surveys -- United States.; Affluent consumers -- United States.
Notes: At head of title: PSI affluent market research program.