B2B relationship marketing management in trade fair activity
By: by Dariusz Siemieniako and Marcin Gȩbarowski
Contributors: Gębarowski, Marcin, author
Publisher: Cambridge Scholars Publishing
Published: 2016
Place of publication: Newcastle upon Tyne
Language: eng
Number of pages: 163
ISBN-13: 9781443883641
Copyright date: 2016
Subjects: Relationship marketing; Management
Notes: Includes bibliographical references.
Table of contents: title: Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors; title: Methods of researching relationship marketing management in retail real estate trade fair activity; title: Explanatory model of relationship marketing management of retail real estate trade fair participants; title: Management of trade fair activity within the project life cycle; title: Relational loyalty as a result of promise management in the process of trade fair activity; title: Experiential marketing within the trade fair area as a part of relationship development; title: Trade fair conversation in developing relationships.