Check sheet
Subtitle: Introduction of new consumer products
By: by O.C. Holleran
Contributors: Holleran, Owen Cobb, 1892-
Edition: 2nd printing with the appendix brought up to date
Series: Market research series -- no. 7
Publisher: U.S. Dept. of Commerce, Bureau of Foreign and Domestic Commerce
Published: 1939
Place of publication: [Washington, D.C.]
Language: eng
Number of pages: 50
Subjects: Marketing; Market surveys
Other titles: Introduction of new consumer products