Marketing data science
Subtitle: modeling techniques in predictive analytics with R and Python
By: Thomas W. Miller
Published: 2015
Language: eng
Number of pages: 458
ISBN-13: 9780133886559
Subjects: Python (Computer program language); Marketing research; Data processing; R (Computer program language); Marketing; Mathematical models; Data mining
Other titles: Modeling techniques in predictive analytics with R and Python
Notes: Includes bibliographical references and index.