An examination of the role of marketing in the diffusion of innovation in winter sports
Subtitle: the case of snowboarding.
Contributors: Saunders, Mark N. K.; Spira, Laura.; Oxford Brookes University. Business School.
Publisher: Oxford Brookes University
Published: 2003
Place of publication: Oxford
Language: eng
Notes: Thesis (M.Sc.) - Oxford Brookes University, Oxford, 2003.