Global marketing management
Subtitle: cases and readings
By: [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
Contributors: Buzzell, Robert D. 1933-; Quelch, John A.; Bartlett, Christopher A., 1943-
Edition: 3rd ed.
Publisher: Addison-Wesley Pub. Co.
Published: 1995
Place of publication: Reading, Mass
Language: eng
Number of pages: 686
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references.