Sociable!
Subtitle: how social media is turning sales and marketing upside-down
By: Shane Gibson & Stephen Jagger
Contributors: Jagger, Stephen
Publisher: Stephen Jagger Holdings
Published: 2009
Place of publication: [United States?]
Language: eng
Number of pages: 201
ISBN-13: 9781439264003
Subjects: Internet marketing; Electronic commerce; Computer networks; Business enterprises; Social networks; Computer network resources; Economic aspects; Business networks; Online social networks
Table of contents: title: Introduction; title: Burn your business card; title: Digital citizens and levels of engagement; title: Social media phobia; title: The rules of engagement for social media and social networking; title: Blogging; title: Online video; title: Micro-blogging; title: Social networks; title: Social media etiquette; title: Trolls, naysayers and the crowd; title: Your wake-up call, taking it offline; title: Owning your brand online, reputation management; title: Implementing social media and social networking in your organization; title: Conclusion : Sociable! the road ahead.