Customer-Centric Product Definition
Subtitle: The Key to Great Product Development
Publisher: AMACOM
Published: December 2001
Language: eng
Format: Hardcover
Number of pages: 223
ISBN-13: 9780814406687
Subjects: Production & quality control management; Project management; Research & development management; New products; Customer relations; Business & Economics; Business / Economics / Finance; Business/Economics; Planning; Development - Business Development; Marketing - Product Management; Sales & Selling - General
First sentence: The payoff of the costumer-focused approach is unarguable.