Electoral strategies and political marketing
By: edited by Shaun Bowler and David M. Farrell.
Contributors: Bowler, Shaun, 1958-; Farrell, David M., 1960-
Publisher: Macmillan Press; St. Martin's Press
Published: 1992
Place of publication: Houndmills, Basingstoke, Hampshire [England]; New York
Language: eng
Number of pages: 245
Subjects: Campaign management.; Political campaigns.
Notes: Includes bibliographical references and index.