Le marketing international
By: Alain Ollivier, Armand Dayan, Roger Ourset.
Contributors: Dayan, Armand.; Ourset, Roger.
Edition: 2e éd. corrigée.
Series: Que sais-je? -- 2494
Publisher: Presses Universitaires de France
Published: 1991
Place of publication: Paris
Language: fre
Number of pages: 126