Hispanic Marketing & Public Relations
Subtitle: Understanding And Targeting America's Largest Minority
Contributors: Elena Del Valle (Editor); Elena Del Valle (Editor)
Edition: 1 edition
Publisher: Poyeen Pub.
Published: September 30, 2005
Language: eng
Format: Paperback
Number of pages: 435
ISBN-13: 9781932534085
Subjects: Public Relations; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; United States; Target marketing; Marketing - Research; Consumer behavior; Hispanic American consumers