Changing marketing and marketing change
By: edited by: Neil H. borden, Jr. and Christopher Gale.
Contributors: Borden, Neil H. 1931-; American Marketing Association.
Publisher: S.n.
Place of publication: S.l
Number of pages: 56
Subjects: Marketing
Notes: Abstracts of papers presented at the 1970 spring conference of the American Marketing Association held March 31 - April 2.