The effect of advertising on price and quality
Subtitle: an empirical study of eye examinations, sweet lemons and self-deceivers
By: by Philip M. Parker.
Series: Working papers / INSEAD -- no.91/45/MKT
Publisher: INSEAD
Published: 1991
Place of publication: Fontainebleau
Language: eng
Number of pages: 25
Subjects: Vision -- Testing -- Marketing.; Vision -- Testing -- Advertising.