Namūdhaj muqtaraḥ li-taʼthīr masārāt al-iqnāʻ lil-iʻlān al-bīʼī ʻalá tashakkuk al-mustahlik wa-tawābiʻ ʻadam al-taṣdīq
By: D. Ḥanān Ḥusayn Aḥmad
Series: Silsilat uṭrūḥāt al-duktūrāh
Publisher: al-Munaẓẓamah al-ʻArabīyah lil-Tanmīyah al-Idārīyah, Jāmiʻat al-Duwal al-ʻArabīyah
Published: 2015
Place of publication: Misr al-Jadīdah, al-Qāhirah
Language: ara
Number of pages: 200
ISBN-13: 9789774731280
Subjects: Green marketing; Consumers' preferences; Consumer behavior; Marketing
Notes: Originally presented as the author's theses (doctoral)-- Qism Idārat al-Aʻmāl, Kullīyat al-Tijārah, Jāmiʻat ʻAyn Shams, 2009.

Includes bibliographical references (pages 179-186).