Marketing Management in the 21st Century
Edition: 1st edition
Publisher: Prentice Hall
Published: January 15, 2001
Language: eng
Format: Paperback
Number of pages: 637
ISBN-13: 9780139156953
Subjects: Sales & marketing; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - Management; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Management