Understanding media users
Subtitle: from theory to practice
By: Tony Wilson.
Publisher: Blackwell; Wiley-Interscience; Wiley-Blackwell
Published: 2009
Place of publication: Malden, MA
Language: eng
Number of pages: 248
ISBN-13: 9781405155663; 9781405155670
Subjects: Mass media -- Audiences
Notes: Includes bibliographical references and index.
Table of contents: title: A passive audience? Structuralist and effects studies; title: The active audience speaking subjects; title: Perceiving is believing from phenomenology to media user theory; title: Meanings are ours reader response and audience studies; title: The projecting audience from cinema to cellphone; title: A phenomenology of phone use pervasive play and the ludification of culture; title: Selling on screen from media hermeneutics to marketing communication; title: Buying brandscapes a phenomenology of perception and purchase; title: Consumer-citizens crossing cultures in cyberspace; title: Media user theory going beyond accumulation of audiences.