Marketplace testing
Subtitle: the state of the art, industry trends, future innovations : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987 ; [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee].
Contributors: Lopater, Hans J.; ARF Marketplace Measurement Steering Committee.
Publisher: ARF
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 135
Subjects: Marketing research -- Congresses.