Total Relationship Marketing
Subtitle: From the 4PS - Product, Price, Promotion, Place - Of Traditional Marketing Management to the 30Rs - The Thirty Relationships ... Marketing P (CIM Professional Development)
Publisher: Butterworth-Heinemann
Published: May 1999
Language: eng
Format: Paperback
Number of pages: 281
ISBN-13: 9780750644631
Subjects: Management & management techniques; Sales & marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Customer Service; Marketing - General; Relationship marketing
First sentence: In Chapter I the concept of relationship marketing, RM, is introduced.