La administración estratégica de la mercadotecnia en la empresa peruana
By: David Mayorga, Patricia Araujo.
Contributors: Araujo Azalde, Patricia.
Edition: 1. ed.
Series: Biblioteca universitaria; Biblioteca universitaria (Lima, Peru : Unnumbered)
Publisher: Universidad del Pacífico
Published: 1997
Place of publication: Lima, Perú
Language: spa
Number of pages: 313
Subjects: Marketing -- Peru -- Management.
Notes: Includes bibliographical references (p. [314]-[315]).