Generalizing about trade show effectiveness
Subtitle: a cross-national comparison
By: Marnik Dekimpe .... [et al.].
Contributors: Dekimpe, Marnik.; Institute for the Study of Business Markets.
Series: ISBM report -- 5-1997
Publisher: ISBM
Published: 1997
Place of publication: Pennsylvania
Language: eng
Notes: This report replaces 16-1996.