Die umworbene Gesellschaft
Subtitle: Analysen zur Entwicklung der Werbekommunikation
By: Michael Jäckel (Hrsg.).
Contributors: Jäckel, Michael.
Publisher: Westdeutscher Verlag
Published: 1998
Place of publication: Opladen
Language: ger
Number of pages: 303
Subjects: Advertising -- Psychological aspects -- Congresses.; Advertising -- Research.; Television advertising -- Psychological aspects -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.
Proceedings of a conference held 04/9-10/97 at Universität Trier.