Prior knowledge and the effect of message frames in advertising
By: Gerald E. Smith and Lawrence H. Wortzel
Contributors: Wortzel, Lawrence H
Series: Report / Marketing Science Institute -- no. 93-100; Report (Marketing Science Institute) -- no. 93-100
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Consumer behavior; Advertising -- Psychological aspects
Notes: "Working paper."

"April 1993."

Includes bibliographical references (p. 37-40)