Asian Dimensions of Services Marketing
Contributors: Esther P. Y. Tang (Editor); Ricky Y. K. Chan (Editor); Susan H. C. Tai (Editor)
Publisher: International Business Press
Published: February 2002
Language: eng
Format: Paperback
Number of pages: 117
ISBN-13: 9780789016911
Subjects: International business; Sales & marketing; Service industries; Business/Economics; Attitudes; Business & Economics; Business / Economics / Finance; Marketing; International - Marketing; Commerce; Asia; Consumers
First sentence: SUMMARY. Satisfaction is a well established outcome of a successful service encounter, and increasingly satisfaction is being linked to perhaps the most important construct in marketing-behavioral loyalty.