Experimentation Matters
Subtitle: Unlocking the Potential of New Technologies for Innovation
Publisher: Harvard Business School Press
Published: June 12, 2003
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781578517503
Subjects: Management & management techniques; Research & development management; Production & Operations Management; Experiments; Business & Economics; Business / Economics / Finance; Business/Economics; Technological innovations; Operations Research; Management - General; Technology
First sentence: "Experimentation matters because it fuels the discovery and creation of knowledge and thereby leads to the development and improvement of products, process, systems, and organizations."
Description: "In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--Jacket.