1996 Ama Educators' Proceedings
Subtitle: Enhancing Knowledge Development in Marketing (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Contributors: Roger Calantone (Editor)
Publisher: Amer Marketing Assn
Published: October 1996
Language: eng
Format: Paperback
Number of pages: 577
ISBN-13: 9780877572626
Subjects: Marketing Research; Business/Economics