Personal selling
Subtitle: theory, research, and practice
By: edited by Jacob Jacoby, C. Samuel Craig.
Contributors: Jacoby, Jacob.; Craig, C. Samuel.; New York University. Institute of Retail Management.; Association for Consumer Research (U.S.)
Series: The Advances in retailing series
Publisher: LexingtonBooks
Published: 1984
Place of publication: Lexington, Mass
Language: eng
Number of pages: 316
Subjects: Selling -- Congresses
Notes: Includes bibliographies.
Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.