An Evaluation cost model of evoked sets
By: by John R. Hauser, Birger Wernerfelt
Series: Working paper / Division of Research, Harvard Business School -- 88-063; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 88-063
Publisher: Division of Research, Harvard Business School
Published: 1988
Place of publication: Boston, MA (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 28
Subjects: Brand choice; Consumers' preferences; Advertising
Notes: "May 1988."

Bibliography: leaves R1-R3.