Pitch perfect
Subtitle: how to say it right the first time, every time
By: Bill McGowan and Alisa Bowman
Contributors: Bowman, Alisa
Edition: First edition.
Publisher: Harper Business, an imprint of HarperCollins Publishers
Published: 2014
Language: eng
Number of pages: 266
ISBN-13: 9780062273222
Subjects: Interpersonal communication; Business presentations
Description: Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want.  --Publishers description.
Table of contents: title: The language of success; title: The principles of persuasion; title: The headline principle; title: The Scorsese principle; title: The pasta-sauce principle; title: The no-tailgating principle; title: The conviction principle; title: The curiosity principle; title: The Draper principle; title: How to think on your feet; title: The seven principles at work; title: The seven principles at home; title: The seven principles and you.