Internal Communication Management
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776816025
Table of contents: title: Content; title: Introduction; title: 1. Individual outcomes; title: 1.1 Commitment; title: 1.2 Trust; title: 1.3 Employee and job satisfaction; title: 1.4 Improved performance; title: 1.5 Development; title: 1.6 Organizational supportive attitude (OSA); title: 1.7 Motivation; title: 1.8 Sense of belonging; title: 1.9 Buying in; title: 1.10 Engagement; title: 1.11 Loyalty; title: 1.12 Empowerment; title: 2. Organizational outcomes; title: 2.1 Corporate reputation; title: 2.2 Innovation; title: 2.3 Organisational success and improved business results; title: 2.4 Support to change; title: 2.5 Knowledge sharing; title: 2.6 Social capital enhancement; title: 2.7 Ethical relationships; title: 2.8 Unified corporate identity; title: 2.9 Reduction of the potential for misunderstandings, discrepancies and conflict; title: 2.10 Service quality enhancement; title: 2.11 Shared vision and interpretation; title: 2.12 Organisational learning; title: 2.13 Competitive advantage; title: Conclusions; title: Author; title: References