If you're in a dogfight, become a cat!
Subtitle: strategies for long-term growth
By: Leonard Sherman
Contributors: Columbia Business School Publishing
Publisher: Columbia University Press
Published: 2017
Language: eng
Number of pages: 348
ISBN-13: 9780231174824
Subjects: Industrial management; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: The origins of modern business strategy thinking; title: There's no such thing as a bad industry; title: Why are we in business?; title: The search for the holy grail of business; title: long-term profitable growth; title: Do you know what your strategy is?; title: Getting strategy right; title: Creating strong brands; title: Brand builders and killers; title: What makes products meaningfully different?; title: Where do great ideas come from?; title: Strategies to break away from the pack; title: Hitting the bull's-eye.