The use of pledges to build and sustain commitment in distribution channels
By: Erin Anderson, Barton Weitz
Contributors: Weitz, Barton A.; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 91-114
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Copyright date: 1991
Subjects: Marketing channels; Marketing; Management
Notes: "Working paper."

"May 1991."

Includes bibliographical references (p. 31-32).