Strategic Marketing Management
Subtitle: Planning, Implementation, and Control (The Marketing Series)
Publisher: Butterworth-Heinemann
Published: November 1991
Language: eng
Format: Paperback
Number of pages: 644
ISBN-13: 9780750603294
Subjects: Sales & marketing management; Marketing - General; Marketing Management; Business / Economics / Finance; Business/Economics; Management; Marketing
First sentence: What is marketing?