Mobile marketing
Subtitle: finding your customers no matter where they are
By: Cindy Krum.
Publisher: Que Pub.; Que
Published: 2010
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 343
ISBN-13: 9780789739766
Subjects: Telemarketing; Internet marketing; Customer relations
Notes: Includes index.
Table of contents: title: Getting started with mobile marketing; title: Understanding the challenges in mobile marketing; title: Mobile targeting and tracking; title: Everything you need to know about the iphone; title: Mobile advertising; title: Mobile promotions and location-based marketing; title: Micro-sites, mobile affiliate marketing, and web directories; title: Mobile applications; title: Mobile website development; title: Mobile search engine optimization; title: Integrating mobile marketing with on- and offline marketing; title: Mobile e-commerce; title: Mobile marketing privacy, spam, and viruses; title: The international mobile marketing landscape; title: Looking into the future for mobile.