Market segmentation
Subtitle: a step-by-step approach to creating profitable market segments
By: Malcolm McDonald and Ian Dunbar ; foreword by Colin Marshall.
Contributors: Dunbar, Ian, 1951-
Publisher: Macmillan
Published: 1994
Place of publication: Basingstoke
Language: eng
Number of pages: 271
Subjects: Market segmentation.; Market surveys.
Notes: Includes index.