The market research toolbox
Subtitle: a concise guide for beginners
By: Edward F. McQuarrie, Santa Clara University
Edition: Fourth edition.
Publisher: SAGE; SAGE Publications, Inc
Published: 2016
Place of publication: Los Angeles
Language: eng
Number of pages: 373
ISBN-13: 9781452291581
Subjects: Methodology; Marketing research
Description: xxi, 373 pages : 23 cm
Notes: Includes bibliographical references and index.