The common sense guide to publicity
Subtitle: practical advice on how to use the power of publicity to enhance image and perception, create awareness, and promote products and services
By: John DeFrancesco and Gary Goodfriend.
Contributors: Goodfriend, Gary.
Publisher: DeFrancesco/Goodfriend Public Relations
Published: 1996
Place of publication: Chicago, IL
Language: eng
Number of pages: 128
Subjects: Industrial publicity.; Public relations.