Integrated marketing communications
By: Ian Linton and Kevin Morley.
Contributors: Morley, Kevin.; Chartered Institute of Marketing.
Series: The marketing series. Practitioner; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford; Boston
Language: eng
Number of pages: 135
Subjects: Communication in marketing.; Advertising media planning.
Notes: Published on behalf of the Chartered Institute of Marketing.
Includes index.