Advertising Campaign Strategy
Subtitle: A Guide to Marketing Communication Plans
Edition: 4 edition
Publisher: South-Western College Pub
Published: 2005
Language: eng
Format: Paperback
Number of pages: 432
ISBN-13: 9780324322712
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion; Advertising campaigns; Communication in marketing