Winning sales letters from prospect to close
By: by Ralph Allora.
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 223
Subjects: Sales letters; Selling; Electronic mail messages
Table of contents: title: The essentials : sound letter structure; title: Letter-perfect rules; title: Deal-makers; title: The art of text & e-mail; title: Writing for each sales stage; title: The cheat sheet : an English refresher; title: Sample letters.