Search engine optimization
Subtitle: an hour a day
By: Jennifer Grappone and Gradiva Couzin
Contributors: Couzin, Gradiva
Publisher: Sybex; John Wiley [distributor]
Published: 2006
Place of publication: San Francisco, Calif; Chichester
Language: eng
Number of pages: 318
ISBN-13: 9780471787532
Subjects: Computer network resources; Internet searching; Web search engines; Handbooks, manuals
Description: A guide to search engine optimization provides techniques for bringing traffic to a Web site.
Notes: Includes index.
Table of contents: title: Cover; title: Introduction; title: Why SEO?; title: Why an Hour a Day?; title: How Long Until I See Results?; title: Who Can Use This Book; title: What's Inside; title: This Book's Companion Website; title: Conventions Used in This Book; title: Contents; title: About the Authors; title: Part I: Foundation; title: Chapter 1: Clarify Your Goals; title: What Is SEO?; title: Do I Need to Perform SEO for My Website?; title: What Are the Overall Goals of My Business?; title: What Function Does My Website Serve?; title: How Is My Website Connecting with the Goals of My Business?; title: Who Do I Want to Visit My Website?; title: What Do I Want Visitors to Do on My Website?; title: Which Pages Do I Most Want My Website Visitors to See?; title: How Will I Measure the Success of This SEO Campaign?; title: Chapter 2: Customize Your Approach; title: It's Your SEO Plan; title: B2B; title: B2C; title: Large Organization; title: Small Organization; title: Brick-and-Mortar; title: Blogger; title: Nonprofit; title: Chapter 3: Eternal Truths of SEO; title: Robots Deliver; title: Search Results Are Blended; title: Algorithms Change; title: Humans Are Smart- Computers Aren't; title: Text Matters; title: It's Not Just about Rank; title: Search Engines Don't Like Tricks; title: SEO Is Not Brain Surgery; title: Chapter 4: How the Search Engines Work Right Now; title: In Pursuit of Right Now; title: Google Basics; title: The Best of the Rest: Yahoo!, MSN, AOL, Ask; title: Organic Ranking Factors; title: Paid Placement; title: SEO Trendspotting; title: Part II: Strategy; title: Chapter 5: Get Your Team on Board; title: The Challenge of SEO Team Building; title: Marketing, Sales, and Public Relations; title: IT, Webmasters, and Programmers; title: Graphic Designers; title: Writers and Editors; title: Executives and Product Managers; title: Chapter 6: Your One-Month Prep: Baseline and Keywords; title: Your SEO Idea Bank; title: Week 1: Keywords; title: Week 2: Baseline Assessment; title: Week 3: Competition; title: Week 4: Baseline Monthly Report; title: Part III: Your SEO Plan; title: Chapter 7: Month One: Kick It into Gear; title: Week 1: Basic Site Optimization; title: Week 2: Link Building; title: Week 3: Set Up Your PPC Account; title: Week 4: Visibility Check and Monthly Reporting; title: Chapter 8: Month Two: Establish the Habit; title: Week 5: Site Structure Improvements; title: Week 6: Conversion Tracking; title: Week 7: Research and Development; title: Week 8: Visibility Check and Monthly Reporting; title: Chapter 9: Month Three: It's aWay of Life; title: Week 9: Build Content; title: Week 10: PPC and ROI; title: Week 11: What's Your Problem?; title: Week 12: Visibility Check and Quarterly Reporting; title: Moving On: Forging Your Own SEO Path; title: Chapter 10: Extra Credit and Guilt-Free Slacking; title: The Slacking Spectrum; title: The Extra Credit Continuum; title: Day-by-Day Extra Credit Tasks; title: Appendix A; title: Glossary.