Ads, fads, and consumer culture
Subtitle: advertising's impact on American character and society
By: Arthur Asa Berger. ; with illustrations by the author
Edition: Fifth edition.
Publisher: Rowman & Littlefield Publishers
Published: 2015
Language: eng
Number of pages: 249
ISBN-13: 9781442241244; 9781442241251
Subjects: Popular culture; Consumer education; Advertising
Notes: Includes bibliographical references and index.