The Use of market research
Subtitle: an exploratory study of manager and researcher perspectives
By: by Gerald Zaltman and Rohit Deshpande
Contributors: Deshpande, Rohit; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 80-115
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (1000 Mass Ave., Cambridge, Mass. 02138)
Language: eng
Number of pages: 60
Copyright date: 1980
Subjects: Marketing research
Notes: "December 1980."

Includes bibliographical references.