Market segmentation
Subtitle: using niche marketing to exploit new markets
By: Art Weinstein.
Publisher: Probus Pub. Co
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Subjects: Market segmentation.
Notes: , Originally published as, Market segmentation , using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets. c1987.

Includes index.

Bibliography, p.