Built to love
Subtitle: creating products that captivate customers
By: Peter Boatwright & Jonathan Cagan
Contributors: Cagan, Jonathan, 1961-
Edition: 1st ed.
Series: A BK business book; BK business book
Publisher: Berrett-Koehler Publishers
Published: 2010
Place of publication: San Francisco, CA
Language: eng
Number of pages: 169
ISBN-13: 9781605096988
Subjects: Product management; Management; Customer relations; New products
Notes: "The science of product emotions"--Cover.

Includes bibliographical references and index.