Integrated advertising, promotion, and marketing communication
By: Kenneth E. Clow, Donald E. Baack.
Contributors: Baack, Donald.
Publisher: Prentice Hall
Published: 2002
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 638
Subjects: Communication in marketing.; Advertising.
Notes: One CD-ROM in pocket attached to inside back cover.

Includes bibliographical references and index.