Memorable customer experiences
Subtitle: a research anthology
By: edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland.
Contributors: Lindgreen, Adam.; Vanhamme, Joëlle.; Beverland, Michael B.
Publisher: Gower
Published: 2009
Place of publication: Farnham, England; Burlington, VT
Language: eng
Number of pages: 295
ISBN-13: 9780566088681; 9780566092077
Subjects: Relationship marketing; Consumer satisfaction -- Evaluation; Marketing research
Notes: Includes bibliographical references and index.