Branding TV
Subtitle: Principles & Practices
Publisher: Natl Assn Broadcasters
Published: November 15, 1999
Language: eng
Format: Paperback
Number of pages: 180
ISBN-13: 9780893242794
Subjects: Advertising & Promotion; Brand name products; Business & Economics; Performing Arts; Television; Television (Televisions, TV, T.V., TVs); Television - General; Business & Economics / Advertising & Promotion; Performing Arts / Television / General; Performing Arts/Dance