The changing roles of promotion planners
By: by Rogert A. Strang
Series: Marketing Science Institute working Paper.; Report / Marketing Science Institute ;; no. 78-114.; Report (Marketing Science Institute) ;; no. 78-114.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138)
Language: eng
Number of pages: 52