Seminar on "How Research Can Help Financial Organisations Communicate Internally and Externally," Rome, Italy, 27th-29th January, 1982.
Contributors: European Financial Marketing Association.; Esomar.
Publisher: E.S.O.M.A.R.
Published: 1982
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 393
Subjects: Bank marketing -- Congresses.; Communication in financial institutions -- Congresses.
Notes: Includes bibliographical references.
At head of title: EFMA, ESOMAR.
English and French.