The copywriters's handbook
Subtitle: a step-by-step guide to writing copy that sells
By: Robert W. Bly.
Publisher: H. Holt; Henry Holt
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 410
ISBN-13: 9780805078046
Subjects: Advertising copy.; Business writing.
Notes: Includes bibliographical references and index.