Discontinuities, value delivery, and the share-returns association
Subtitle: a re-examination of the "share-causes-profits" controversy
By: by Cathy Anterasian and Lynn W. Phillips.
Contributors: Phillips, Lynn W.; Marketing Science Institute. Research Program.
Series: Report / Marketing Science Institute ;; no. 88-109 (October 1988); Report (Marketing Science Institute) ;; no. 88-109.
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138-5396)
Language: eng
Number of pages: 65
Subjects: Market share -- Mathematical models.; Corporate profits -- Mathematical models.
Notes: Includes bibliographical references (p. 57-64).
On cover: Research Program, monograph.