Principles of marketing
By: Thomas C. Kinnear, Kenneth L. Bernhardt.
Contributors: Bernhardt, Kenneth L., 1944-
Edition: 2nd ed.
Series: Scott, Foresman series in marketing
Publisher: Scott, Foresman
Published: 1986
Place of publication: Glenview, Ill
Language: eng
Number of pages: 759
Subjects: Marketing.
Notes: Includes bibliographies and indexes.