Lifestyle marketing
Subtitle: reaching the new American consumer
By: Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
Contributors: Mazze, Edward M.; Greco, Alan James, 1950-
Publisher: Praeger
Published: 2003
Place of publication: Westport, Conn
Language: eng
Number of pages: 241
Subjects: Market segmentation -- United States.; Target marketing -- United States.; Consumers' preferences -- United States.; Consumer behavior -- United States.; Lifestyles -- United States.
Notes: Includes bibliographical references (p. [221]-227) and index.
Table of contents: value: The basis for competitive lifestyle market segmentation strategies; value: Lifestyles and decision making; value: Purchasing behavior; value: Changing values and lifestyles; value: Subcultural segmentation and targeting changing lifestyles of the singles market; value: Targeting the changing lifestyles of children, tweens, teens, and college markets; value: Targeting the changing lifestyles of the senior market; value: Culture and targeting the changing lifestyles of the Black and Hispanic markets; value: Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.