Business expectations
Subtitle: are you using technology to its fullest?
By: Bryan Bergeron, Jeffrey Blander.
Contributors: Blander, Jeffrey.
Publisher: J. Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 244
Subjects: Electronic commerce.; Information technology.
Description: "Business Expectations proposes that by viewing business practices as an alchemical process that moves a product along a continuum from magic (an idea) toward gold (a tangible product), business leaders can make better decisions and increase their odds of successful market introduction."--Jacket.
Notes: Includes bibliographical references (p. 237-238) and index.