Readings in basic marketing
By: edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
Contributors: McCarthy, E. Jerome; Grashof, John F.; Brogowicz, Andrew A.
Edition: 3rd ed.
Publisher: R.D. Irwin
Published: 1981
Place of publication: Homewood, Ill
Language: eng
Number of pages: 607
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographies.