Public Relations Strategy (PR in Practice)
Edition: 2 edition
Publisher: Kogan Page
Published: March 9, 2007
Language: eng
Format: Paperback
Number of pages: 146
ISBN-13: 9780749448653
Subjects: Public Relations; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Public Relations; Management; Advertising & Promotion
First sentence: When the Chartered Institute of Public Relations produced the results of its Delphi Survey a decade ago, the need for definition of the term 'public relations' (PR) was second to the measurement and evaluation of public relations in a hierarchy of researc