Marketing planning guide
By: Robert E. Stevens ... [et al.].
Contributors: Stevens, Robert E., 1942-
Edition: 2nd ed.
Series: Haworth marketing resources
Publisher: Haworth Press
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 343
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 327-331) and index.