Political marketing
Subtitle: readings and annotated bibliography
By: editors, Bruce I. Newman, Jagdish N. Sheth.
Contributors: Newman, Bruce I.; Sheth, Jagdish N.
Publisher: American Marketing Association
Published: 1985
Place of publication: Chicago, Ill
Language: eng
Number of pages: 259
Subjects: Campaign management.; Campaign management -- Bibliography.; Political campaigns.; Political campaigns -- Bibliography.; Marketing.; Marketing -- Bibliography.