Strategic communication for nonprofits
Subtitle: an introduction to the series
By: [edited by Larry Kirkman and Karen Menichelli]
Contributors: Kirkman, Larry; Menichelli, Karen; Benton Foundation
Series: Strategic communications for nonprofits; Strategic communications for nonprofits
Publisher: Benton Foundations
Published: 1992
Place of publication: Washington, D.C
Language: eng
Number of pages: 28
Subjects: Advocacy advertising -- Handbooks, manuals, etc; Nonprofit organizations -- Marketing -- Handbooks, manuals, etc; Advertising, Public service -- Handbooks, manuals, etc
Other titles: Strategic communications for nonprofits : introducing a series of media guides
Notes: "Strategic communications for nonprofits : introducing a series of media guides"--cover

On cover: Talk radio -- Voice programs -- Op-eds -- Using video -- Media advocacy -- Cable access -- Electronic networking -- Strategic media