Quantitative theories in advertising
By: [by] Ambar G. Rao.
Series: Operations Research Society of America. Publications in operations research,; no. 21; Publications in operations research ;; no. 21.
Publisher: Wiley
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 103
Subjects: Advertising -- Mathematical models.
Notes: Includes bibliographies.
A revision of the author's thesis, University of Pennsylvania.