Selling to Major Accounts
Subtitle: Tools, Techniques, and Practical Solutions for the Sales Manager
Edition: 1 edition
Publisher: AMACOM/American Management Association
Published: June 1, 1999
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780814404621
Subjects: Sales & marketing management; Marketing - General; Sales Management; Business & Economics; Business / Economics / Finance; Selling; Business/Economics; Sales & Selling - General; Advertising & Promotion; Sales & Selling - Techniques; Customer loyalty; Key accounts
First sentence: We've come a long way from the world of Willy Loman-Arthur Miller's tragic central character in The Death of a Salesman.