Food is love
Subtitle: food advertising and gender roles in modern America
By: Katherine J. Parkin.
Publisher: University of Pennsylvania Press
Published: 2006
Place of publication: Philadelphia
Language: eng
Number of pages: 296
ISBN-13: 9780812219920
Subjects: Sex role in advertising -- United States -- History; Advertising -- Food -- United States -- History; Women consumers -- United States -- History; Women in advertising -- United States -- History; Men in advertising -- United States -- History
Notes: Includes bibliographical references and index.
Table of contents: title: Advertisers and their paradigm: women as consumers; title: Love, fear, and freedom: selling traditional gender roles; title: Women's power to make us: cooking up a family's identity; title: Authority and entitlement: men in food advertising; title: Health, beauty, and sexuality: a woman's responsibility; title: A mother's love: children and food advertising.