Will you buy if others touch it?
Subtitle: evaluation of products touched by others during shopping
By: Abhishek
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper / Indian Institute of Management, Ahmedabad -- W.P. no. 2015-03-13
Publisher: Indian Institute of Management
Published: 2015
Place of publication: Ahmedabad
Language: eng
Number of pages: 19
Subjects: Touch; Purchasing power
Notes: "Research and publications."

Includes bibliographical references (pages 15-19).