Advertising effectiveness bibliography
By: by David Corkindale & Sherril Kennedy.
Contributors: Kennedy, Sherril, joint author.; Marketing Communications Research Centre.
Series: Research in marketing & logistics; Cranfield research papers in marketing and logistics.
Publisher: Cranfield School of Management
Published: 1975
Place of publication: Cranfield, Eng
Language: eng
Number of pages: 250
Subjects: Advertising -- Bibliography.; Advertising -- Management.; Advertising -- Research.
Notes: Prepared under the auspices of the Marketing Communications Research Centre.