The management of luxury
Subtitle: an international guide
By: edited by Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke
Edition: Second edition.
Published: 2018
Language: eng
Number of pages: 448
ISBN-13: 9780749481827
Copyright date: 2018
Subjects: Marketing; Management; Luxury goods industry; Affluent consumers; Luxuries
Description: The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations. 'The Management of Luxury' presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition. By bringing together the latest academic research and scientifically founded insights the text provides a multicultural, holistic and contemporary perspective on luxury marketing.
Notes: "First published ... in 2014 by Kogan Page Limited" --Title page verso.

Includes bibliographical references and index.
Table of contents: title: Preface to the second edition; title: Part one. The luxury market; title: The market and business of luxury / Günter Müller-Stewens and Benjamin Berghaus; title: Classifying luxury and prodigality / Michael Jäckel; title: Exploring luxury consumer behaviour / Prokopis Theodoridis and Sofia Vassou; title: Identity-driven luxury brand management / Klaus Heine; title: Part two. Luxury brand strategy; title: Public luxury representatives / Michael Breazeale, Christopher R Long and Daniela Ott; title: Curating the creative genius in luxury firms / Charles Aaron Lawry and Sabrina Helm; title: Arts meet luxury brands / Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner; title: Luxury as a societal mentor / George Panigyrakis and Eirini Koronaki; title: Preserving luxury exclusivity through art / Claude Chailan and Ivan Valek; title: Brand charismatic legitimacy and marketing of adoration / Delphine Dion and Eric Arnould; title: Digital media in monobrand stores / Marcus Schögel and Timo Tischer; title: Part three. Luxury business strategy; title: The Chinese market / Rui Wang, Kaibin He and Yue Wen; title: Entering the chinese market / Rui Wang, Kaibin He and Yue Wen; title: Managing brand extensions in the luxury industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski; title: Managing luxury brands in the digital environment / Elisa Arrigo; title: Competing as a luxury SME / France Riguelle and Didier Van Caillie; title: Insisting on luxury to survive / Michael Reinhold and Emil Annen; title: Managing price fluctuations of raw materials through innovation / Anne-Flore Maman and Camille Depigny; title: The counterfeit timer© / Anne-Flore Maman; title: Acting on luxury counterfeiting / Ludovica Cesareo and Alberto Pastor; title: Luxury brands as employers / Verena Batt and Benjamin Berghaus; title: The impact of luxury brands on employees / Benjamin Berghaus and Sven Reinecke; title: Part four. Luxury responsibility; title: Heritage of luxury and responsibility / Duane Windsor; title: Luxury organisations and responsibility : a toolbox / Farah Montesa and René Rohrbeck; title: Luxury organizations and social responsibility / David S Waller and Anurag G Hingorani; title: Index.