Logo life
Subtitle: life histories of 100 famous logos
By: Ron van der Vlugt
Publisher: BIS Publishers
Published: 2012
Place of publication: Amsterdam
Language: eng
Number of pages: 306
ISBN-13: 9789063692605
Subjects: Logos (Symbols); Design; Trademarks; History
Other titles: Life histories of 100 famous logos; Life histories of one hundred famous logos; LogoLife
Description: Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted.
Table of contents: title: 3M; title: 7-Eleven; title: 7UP; title: adidas; title: AEG; title: Air France; title: Akzo Nobel; title: Alfa Romeo; title: Allianz; title: American Airlines; title: Apple; title: AT&T; title: Audi; title: Barbie; title: BASF; title: Baskin Robbins; title: Bayer; title: BMW; title: BP; title: Braun; title: British Airways; title: Burger King; title: C&A; title: Canon; title: Castrol; title: Chiquita; title: Chupa Chups; title: Citibank; title: Coca-Cola; title: Credit Suisse; title: Delta; title: Deutsche Bank; title: Dr. Oetker; title: Dunkin' Donuts; title: FedEx; title: Fiat; title: Fisher-Price; title: Ford; title: Fujifilm; title: GAP; title: Goodyear; title: Google; title: Hertz; title: Holiday Inn; title: HP; title: IBM; title: Intel; title: JAL; title: John Deere; title: KFC; title: KLM; title: Kmart; title: Kodak; title: Lego; title: Levi's; title: Lucky Strike; title: MasterCard; title: Mazda; title: McDonald's; title: Mercedes-Benz; title: Michelin; title: Microsoft; title: Mobil; title: MTV; title: NASA; title: Nickelodeon; title: Nike; title: Nikon; title: Nivea; title: Nokia; title: Opel; title: Pathé; title: Penguin; title: Pepsi; title: Pirelli; title: Qantas; title: Renault; title: Reuters; title: Rolex; title: Samsonite; title: Shell; title: Shiseido; title: Spar; title: Speedo; title: Starbucks; title: Target; title: Texaco; title: Total; title: Toyota; title: Toys "R" Us; title: Tupperware; title: UPS; title: Visa; title: Vodafone; title: Volkswagen; title: Volvo; title: Walmart; title: WWF; title: Xerox; title: The Y (YMCA of the USA).