Direct & interactive marketing buying practices study
By: commissioned by the DMA ; prepared by Elrick & Lavidge ; partial sponsor, United States Postal Service
Contributors: Elrick and Lavidge; United States Postal Service
Publisher: DMA
Published: 1999
Place of publication: New York, NY
Language: eng
Number of pages: 172
Subjects: Consumer behavior; Statistics; Direct marketing; Internet marketing; Commercial catalogs
Other titles: Direct and interactive marketing buying practices study
Notes: Subtitle on cover: A strategic guide for expanding share in the direct marketing marketplace.

"October, 1999."

Includes commentary by Muldoon & Baer, Inc.