Sound business
By: Julian Treasure
Edition: 2nd ed.
Publisher: Management Books 2000 Ltd
Published: 2011
Place of publication: Cirencester
Language: eng
Number of pages: 276
ISBN-13: 9781852526689
Subjects: Consumer behavior; Customers; Psychology; Marketing; Psychological aspects; Sound; Physiological aspects
Other titles: Sound business, how to use sound to grow profits and brand value
Description: The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.
Notes: Includes bibliographical references and index.
Table of contents: title: pt. 1. Sounds interesting : The nature of sound; title: Hearing; title: Listening; title: pt. 2. Sound affects : The emperor's naked!; title: The main classes of sound; title: The golden rules of sound; title: Some new tools; title: The SoundFlow (TM) model; title: The sounds of brands; title: pt. 3. Sound practice : Sound and brands; title: Brand music; title: Sonic logo; title: Advertising sound; title: Branded audio; title: Product sound; title: Soundscapes; title: Telephone sound; title: Postscript : the future.