Last orders for Guinness?
By: a co-production of the BBC and The Open University
Contributors: Open University; Films for the Humanities (Firm)
Series: MGT 442 (NU course); MGT 602 (NU course); MKT 230 (NU course); MKT 402A (NU course); MKT 430 (NU course); MKT 443 (NU course); MKT 631 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2007
Place of publication: Princeton, N.J
Language: eng
Format: [videorecording] /
Number of pages: 28
Subjects: Advertising; Beer; History; Stout; Marketing; Beer industry; Guinness PLC
Other titles: Last call for Guinness? :; Money programme (Television program)
Description: An informative marketing case study that analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examines the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign created to promote it. Features interviews with Philip Almond, marketing director for Guiness GB; Julian Spooner, the company's former marketing director; and advertising guru Peter York. Includes television spots from Guinness ad campaigns.
Notes: This disc is a recorded DVD and may not play on all DVD players.

Originally produced as an episode of the BBC television series: The money programme.

Editor, Clive Edwards.

Reporter, Max Flint.

DVD-R.

Closed-captioned.