Direct Marketing in Practice (Chartered Institute of Marketing)
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: December 15, 2001
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780750624282
Subjects: Sales & marketing management; Sales & Selling - General; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Marketing - Direct; Business & Economics / Marketing / General
First sentence: As I write this, I am on my way to Hong Kong and Sydney to run the second public pan-Pacific course for the Institute of Direct Marketing's Diploma in Direct Marketing.