Socialnomics
Subtitle: How Social Media Transforms the Way We Live and Do Business
By: Erik Qualman
Edition: 2nd Edition.
Publisher: Wiley
Published: 2012
Language: eng
Number of pages: 336
ISBN-13: 9781118232651
Subjects: Social media; Economic aspects
Notes: Includes index.
Table of contents: title: Foreword; title: Acknowledgments; title: About this book; title: Introduction; title: Word of mouth goes world of mouth; title: Social media = preventative behavior; title: Social media = braggadocian behavior; title: What we can learn from politics; title: I care more about what my neighbor thinks than what google thinks; title: Death of social schizophrenia; title: Winners and losers in a 140-character world; title: Next steps for companies and the "glass house generation"; title: Social media rolodex and resources; title: Social ROI; title: Social success secrets (give them to me now!); title: Blogging : what works; title: 100+ social media tools; title: Making viral videos; title: Social media for B2B; title: Case studies; title: Faqs; title: Teacher and company resources & exercises; title: About the author.