What Sticks
Subtitle: Why Most Advertising Fails and How to Guarantee Yours Succeeds
By: Rex Briggs, Greg Stuart.
Contributors: Stuart, Greg, 1959-
Publisher: Kaplan Pub.
Published: 2006
Place of publication: Chicago
Language: eng
Number of pages: 275
ISBN-13: 9781419584336
Subjects: Marketing; Advertising
Notes: Includes bibliographical references and index.