Start me up!
Subtitle: the no-business-plan business plan
By: by Ebong Eka
Publisher: Career Press
Published: 2014
Language: eng
Number of pages: 224
ISBN-13: 9781601633057
Subjects: Marketing; Strategic planning; New business enterprises; Small business; Social media
Notes: Includes bibliographical references and index.
Table of contents: title: Fears & doubts; title: Invention vs. innovation; title: Small business pitfalls; title: Four s's : structure; title: Pain points (aspirin vs. vitamin); title: Idea hierarchy model; title: Niche; title: How become an expert in your niche; title: Elevator pitch; title: Entity structure; title: Tax issues; title: Four S's : strategy; title: pricing; title: Know your numbers; title: Customer market fit; title: Fours S's systems; title: Websites; title: Raising money; title: Four S's : sales; title: Getting your first customer; title: Content marketing / Storytelling; title: Social media marketing; title: Facebook; title: Linkedin; title: Youtube; title: Twitter; title: Google+; title: Social media tools; title: Social media techniques; title: Email marketing.