Interactive direct marketing
Subtitle: a planning guide to new media opportunities
By: authored by: Vos, Gruppo & Capell, inc
Publisher: Direct Marketing Association
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 206
Subjects: Interactive marketing; Direct marketing; Information superhighway; Marketing; Interactive multimedia
Notes: This report examines the state of interactive media, specifically for direct marketers. It includes overviews of the major new media applications, details of the major players, definitions of all the "information superhighway" vocabulary, service provider profiles with contact information, and time lines in interactive strategic activity.