Advertising principles, problems, and cases
By: Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia.
Contributors: Kroeger, Arthur, 1908- joint author.; Nicosia, Francesco M., joint author.
Edition: 5th ed.
Publisher: R. D. Irwin
Published: 1977
Place of publication: Homewood, Ill
Language: eng
Number of pages: 690
Subjects: Advertising.; Advertising -- Case studies.
Notes: Bibliography: p. 675-677.
First-4th ed. published under title: Advertising principles and problems.
Rev. ed. published as: Advertising. 6th ed. 1983.
Includes indexes.