An evaluation of 1100 research studies on the effectiveness of industrial advertising
Subtitle: report to American Business Press, Inc.
By: Arthur D. Little, Inc
Contributors: American Business Press
Publisher: American Business Press
Published: 1971
Place of publication: New York, N.Y
Language: eng
Number of pages: 56
Subjects: Advertising -- Research; Advertising, Industrial
Notes: "C-73383."

Includes bibliography