Advertising procedure
By: by Otto Kleppner ...
Edition: 3d ed.
Publisher: Prentice-Hall, inc.
Published: 1941
Place of publication: New York
Language: eng
Number of pages: 705
Subjects: Advertising.
Notes: "Reading suggestions": p. 610-619.
Includes sixty-four extra numbered pages.
"Portfolio of roughs and proofs" (7 fold. leaves) inserted at end.
"Twenty-first printing, April, 1941."
Includes index.