Verbraucherschutz-Aktionen und Marketing-Planung
By: Hans-Peter Schwalbe.
Series: Nicolai Wissenschaft
Publisher: Nicolai
Published: 1977
Place of publication: Berlin
Language: ger
Number of pages: 227
Subjects: Consumer protection.; Marketing -- Social aspects.
Notes: Bibliography: p. vii-xxvii.
Originally presented as the author's thesis, Technische Universität Berlin.