Multichannel marketing
Subtitle: metrics and methods for on and offline success
By: Akin Arikan.
Edition: 1st ed.
Publisher: Wiley Technology Pub.
Published: 2008
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 312
ISBN-13: 9780470239599
Subjects: Internet marketing; Multilevel marketing
Table of contents: title: With great opportunity come great challenges; title: The web analyst tackles multichannel metrics online; title: The offline marketer's bag of tricks; title: The direct marketer digs into multichannel analytics; title: The brand advertiser's take on multichannel analytics; title: Measure lift between online and offline; title: Measure 1:1 interactions between online and offline; title: Measure multi-touch conversions; title: Attract and acquire; title: Engage and convert; title: Grow lifetime value.