Marketing in the tourism industry
Subtitle: the promotion of destination regions
By: edited by Brian Goodall and Gregory Ashworth.
Contributors: Goodall, Brian.; Ashworth, G. J.
Publisher: Croom Helm
Published: 1988
Place of publication: London; New York
Language: eng
Number of pages: 244
Subjects: Tourism -- Marketing
Notes: Includes bibliographies and index.
These articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom.