Marketing
Subtitle: concepts and strategies
By: William M. Pride, O.C. Ferrell.
Contributors: Ferrell, O. C. 1943-
Edition: 8th ed.
Publisher: Houghton Mifflin; Houghton Mifflin (Academic)
Published: 1993
Place of publication: Boston; London
Language: eng
Number of pages: 128
Notes: Previous ed., 1991.