Professional services marketing
Subtitle: how the best firms build premiere brands, thriving lead generation engines, and cultures of business development success
By: Mike Schultz & John Doerr.
Contributors: Doerr, John.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 332
ISBN-13: 9780470438992
Subjects: Service industries -- Marketing; Branding (Marketing); Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: What marketing can do for a firm; title: Marketing planning; title: Keys to building a terrible marketing strategy; title: The seven levers of lead generation and marketing planning; title: How to think about fees and pricing; title: Don't worry about your competition (let them worry about you); title: The "get it done" culture; title: Brand? What it is. Why bother; title: Three elements of well crafted brand messaging; title: Uncovering your key brand attributes.