Groundswell
Subtitle: Winning in a World Transformed by Social Technologies
Publisher: Harvard Business School Press; Harvard Business Press
Published: April 21, 2008
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781422125007
Subjects: Management & management techniques; Business & Economics; Business / Economics / Finance; Business/Economics; General; Business & Investing; Economic aspects; Information society; Online social networks
Description: "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover.