Coffee and community
Subtitle: Maya farmers and fair-trade markets
By: Sarah Lyon
Publisher: University Press of Colorado
Published: 2010
Place of publication: Boulder, Colo
Language: eng
Number of pages: 266
ISBN-13: 9781607320562; 9781607320579; 9781607320586
Subjects: Coffee industry; Coffee; Unfair Competition
Description: We are told that simply by sipping our morning cup of organic, fair-trade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fair-trade network participants to construct a new economic reality.

Focusing on La Voz Que Clama en el Desierto-a cooperative in Sam Juan la Laguna. Guatemala-and its relationships with coffee roasters, importers, and certifiers in the United States, Coffee and Community argues that while fair trade does benefit small coffee-farming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable.

This book will be a must-read for anyone interested in globalization and the realities of fair trade. --Book Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The historical convergence of local livelihoods, the global economy, and international politics; title: Trade not aid : assessing fair trade's economic impact on cooperative members and their families; title: Obligatory burdens : collaboration and discord within the cooperative; title: The political economy of organic and shade-grown coffee certification, local livelihoods, and identities; title: Managing the Maya : power in the fair-trade market; title: Marketing the Maya : fair trade's producer/consumer relationships; title: Conclusion : a fairer future.