Social marketing
Subtitle: influencing behaviors for good
By: Nancy R. Lee, Philip Kotler
Contributors: Kotler, Philip; Kotler, Philip
Edition: 4th ed.
Publisher: SAGE Publications
Published: 2011
Place of publication: Thousand Oaks
Language: eng
Number of pages: 520
ISBN-13: 9781412981491
Subjects: Social marketing; Behavior modification
Notes: Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and index.