What women want
Subtitle: the global market turns female friendly
By: Paco Underhill
Edition: 1st Simon & Schuster hardcover ed.
Publisher: Simon & Schuster
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 214
ISBN-13: 9781416569954; 9781416570202
Description: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.--From publisher description.
Notes: Includes bibliographical references (p. [205]-[206])and index.
Table of contents: title: Introduction; title: Housequake; title: Don't phunk with my hearth; title: Let us spray; title: Nice work if you can get it; title: We can work it out; title: To love, honor, and maintain; title: Should I stay or should I go?; title: The female, unplugged; title: Women and sin; title: The empress's new clothes; title: C'mon a my mall; title: Higher ground; title: Drugstores; title: See me, touch me, feel me, heal me; title: Almost cut my hair; title: Off the wall.