Collaborating with customers to innovate
Subtitle: conceiving and marketing products in the networking age
By: Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona.
Contributors: Swahney, Mohanbir.; Verona, Gianmario.
Publisher: Edward Elgar
Published: 2008
Place of publication: Cheltenham, Glos, UK; Northampton, MA
Language: eng
Number of pages: 161
ISBN-13: 9781847203731
Subjects: New products; Vernieuwing; Cliënten; Samenwerking
Notes: Includes bibliographical references (p. 133-154) and index.