הלקוח כפרפר
Subtitle: לרכוש את אמון הלקוח
Contributors: Pajunen, Joan A.; Landes, Dorrit
Series: Etgar
Publisher: פקר
Published: 1999
Place of publication: תל־אביב
Language: heb
Number of pages: 265
Subjects: Customer services; Customer relations; Relationship marketing
Other titles: ha-Laḳoaḥ ke-farpar
Work titles: Butterfly customer