Advances in services marketing and management
Subtitle: research and practice.
By: editors: Teresa A. Swartz, David E. Bowen, Dawn Iacobucci.
Contributors: Swartz, Teresa A.; Bowen, David E.; Iacobucci, Dawn.
Publisher: JAI Press
Published: 1997
Place of publication: Greenwich, Conn; London
Language: eng
Number of pages: 259
Subjects: Service industries -- Marketing.; Service industries -- Management.
Notes: Includes bibliographical references.