New strategies in higher education marketing
By: Thomas J. Hayes, editor.
Contributors: Hayes, Thomas J. 1953-; American Marketing Association.; Symposium on the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio)
Publisher: Haworth Press
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 179
Subjects: Education, Higher -- United States -- Marketing -- Congresses
Notes: Includes bibliographical references.
Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.
"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.