Marketing
Subtitle: a contemporary introduction
By: Robin Peterson.
Series: Wiley/Hamilton series in marketing.
Publisher: R.E. Krieger Pub. Co.
Published: 1982
Place of publication: Malabar, Fla
Language: eng
Number of pages: 675
Subjects: Marketing.
Notes: Includes bibliographies and index.
Reprint. Originally published: Santa Barbara, Calif. : Wiley, 1977. (Wiley/Hamilton series in marketing)