Marketing Communications
Subtitle: Integrated Theory, Strategy & Tactics
Publisher: Pentagram Pub.
Published: January 1, 2002
Language: eng
Format: Hardcover
Number of pages: 382
ISBN-13: 9780970910301
Subjects: Marketing - General; Advertising & Promotion; Business Communication; Public Relations; Sales promotion; Business & Economics / Advertising & Promotion; Business & Economics / Business Communication; Business & Economics / Public Relations; Business & Economics; Business / Economics / Finance; Advertising; Communication in marketing; Business/Economics