The Social and Cognitive Impacts of e-Commerce on Modern Organizations
Contributors: Mehdi Khosrowpour (Editor); Sarah Reed (Contributor); Jan Travers (Editor); Amanda Appicello (Editor); Michele Rossi (Editor); Ingrid Widitz (Editor); Lisa Tosheff (Illustrator)
Publisher: IGI Global
Published: March 2004
Language: eng
Format: Hardcover
Number of pages: 350
ISBN-13: 9781591402497
Subjects: Business & Management; Industry & Industrial Studies; Internet; Information Management; Business / Economics / Finance; Industries - Retailing; Computer Books: General; Electronic Commerce; Social Aspects - General; Consumer behavior
First sentence: The present research applies operant conditioning theory to the question of what products and services consumers will shop for and buy online.