Satisfied customers tell three friends, angry customers tell 3,000
Subtitle: running a business in today's consumer driven world
By: Pete Blackshaw.
Edition: 1st ed.
Publisher: Doubleday
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 193
ISBN-13: 9780385522724
Subjects: Consumer satisfaction; Customer relations; Organizational effectiveness
Notes: Includes bibliographical references (p. 187) and index.
Table of contents: title: The credibility of the commons and the core credibility drivers; title: The consumer's the boss : today's new consumer-generated world; title: Measuring CGM; title: Not all marketers are liars : marketing and advertising with credibility; title: Postcards from the welcome mat : credibility and your web site; title: This company may be monitored for quality purposes : credibility in your product; title: No place to hide : credibility and the CEO; title: The neglected stepchild : consumer affairs; title: When your company is googled : troubleshooting.