Towards understanding the value of a loyal customer
Subtitle: an information-processing perspective
By: Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant
Contributors: Unnava, H. Rao (Hanumantha Rao), 1959-; Burnkrant, Robert E.; Marketing Science Institute
Series: Working paper -- rept. no. 99-116; Report (Marketing Science Institute) -- no. 99-116
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Brand loyalty; Consumer behavior
Notes: Includes bibliographical references (p. 25-27).