Graphic Idea Resource Promotion
Subtitle: Making the Sale With Great Graphics (Graphic Idea Resource)
Publisher: Rockport Publishers
Published: July 2000
Language: eng
Format: Paperback
Number of pages: 96
ISBN-13: 9781564966667
Subjects: Commercial - Advertising; Art & Art Instruction; Art; Advertising & Promotion; Graphic Arts - General; Graphic design
First sentence: Most college textbooks (or advertising agency execs, or public relations specialists) will tell you that there's a difference between advertising, promotion, and publicity.