Product managers' use of scanner data
Subtitle: a story of organizational learning : commentary
By: David K. Goldstein
Series: Report -- no. 93-109; Report (Marketing Science Institute) -- no. 93-109
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25
Subjects: Product management; Marketing -- Management -- Data processing
Notes: "June 1993."

Includes bibliographical references (p. 23-25)