Marketing management.
Contributors: Dubois, Bernard.
Edition: 7e éd / Philip Kotler et Bernard Dubois.
Publisher: Publi-Union
Published: 1992
Place of publication: Paris
Language: fre
Notes: Originally published in English as: Marketing management: analysis, planning and control, Englewood Cliffs, N.J.: Prentice Hall, 1980.

French text.