Cable TV advertising
Subtitle: in search of the right formula
By: edited by Rajeev Batra and Rashi Glazer.
Contributors: Batra, Rajeev.; Glazer, Rashi.; Columbia University. Center for Telecommunications and Information Studies.; Coopers & Lybrand.
Publisher: Quorum Books
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 189
Subjects: Cable television advertising -- United States -- Congresses.
Notes: Bibliography: p. [171]-180.
Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.
Includes index.