Group influence in marketing and public relations
Subtitle: report of a seminar conducted March 26-27, 1956 in Ann Arbor, Mich., and April 19-20, 1956 at Gould House, Ardsley-on-Hudson, N.Y.
Published: 1956
Place of publication: [Ann Arbor
Language: eng
Number of pages: 41
Subjects: Decision making.; Social groups; Marketing
Notes: Bibliography: p. 34-38.