85 inspiring ways to market your small business
Subtitle: inspiring, self-help marketing strategies that you can apply to your own business immediately
By: Jackie Jarvis
Publisher: How To Books
Published: 2007
Place of publication: Oxford
Language: eng
Number of pages: 244
ISBN-13: 9781848031487; 9781281253521
Subjects: Small business marketing; Small business; Marketing; Distribution; BUSINESS & ECONOMICS; General
Other titles: Eighty-five inspiring ways to market your small business
Description: The book sets out to be your own pocket marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions, it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: understand your market place, your competition and your customer; create solid, reasoned foundations for your business; develop your marketing message on credible foundations; decide on the most effective marketing methods for your business; attract new customers, and boost business with existing customers; build your business profile so that it's always working for you; get the right pricing in place; and, complete your marketing plan and create a successful marketing system. The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.
Table of contents: title: Cover; title: TOC36;Contents; title: About the author; title: Preface; title: CH36;Chapter 158; Introduction; title: 146; Where you are to where you want to be; title: 246; What do you want63;; title: 346; Typical small business marketing mistakes; title: 446; Creating your marketing plan; title: CH36;Chapter 258; How to get started evaluating where you are now; title: 546; Defining your business now; title: 646; Evaluating how well your current marketing is working; title: 746; Assessing the value of your current customer base; title: 846; Finding out what existing customers value about your business; title: 946; Seeing your business through the customers39; eyes; title: 1046; Assessing your personal strengths44; skills and resources; title: CH36;Chapter 358; Getting clear about where you are going; title: 1146; Clarifying your ultimate business vision; title: 1246; Defining the gaps between present and desired; title: 1346; Describing who you want to do business with; title: CH36;Chapter 458; Understanding your marketplace and your competition; title: 1446; Researching for answers; title: 1546; Evaluating your competitors39; propositions; title: 1646; Learning from others in your marketplace; title: CH36;Chapter 558; Understanding your customer; title: 1746; Finding out about your target customer; title: 1846; Understanding what people buy; title: CH36;Chapter 658; Creating solid foundations; title: 1946; Deciding on your niche; title: 2046; Getting clear about what you are selling; title: 2146; Clarifying your unique selling proposition; title: 2246; Creating and communicating a brand identity; title: 2346; Developing a strap45;line slogan for your business; title: 2446; Believing in yourself; title: CH36;Chapter 758; Getting the price right; title: 2546; Charging what you are worth; title: 2646; Increasing prices at the right time; title: CH36;Chapter 858; Developing your marketing message; title: 2746; Creating commitments to your customers; title: 2846; Developing an elevator speech; title: 2946; Creating a guarantee; title: CH36;Chapter 958; Determining your marketing methods; title: 3046; Knowing the three ways to grow a business; title: 3146; How to test and measure the return you get from marketing; title: 3246; Choosing the best methods to market your business; title: 3346; Being creative with your ideas; title: CH36;Chapter 1058; Marketing methods that boost business with existing customers; title: 3446; Communicating with your existing customers; title: 3546; Building trusting relationships; title: 3646; Reviewing customers39; needs; title: 3746; Encouraging referrals and recommendations; title: 3846; Publishing case studies; title: 3946; Selling up and selling more; title: 4046; Packaging your products; title: 4146; Creating a newsletter; title: 4246; Making the most of email marketing; title: 4346; Using hospitality and special days; title: CH36;Chapter 1158; Marketing methods that attract new customers; title: 4446; Building host relationships; title: 4546; Using joint ventures; title: 4646; Working 39;word of mouth39;; title: 4746; Educating customers; title: 4846; Using events and talks to sell your business; title: 4946; Driving business to your website; title: 5046; Networking for the right reasons; title: 5146; Telemarketing for leads; title: 5246; Getting people to pay attention to your window displays; title: 5346; Designing adverts that sell; title: 5446; Writing a good sales letter; title: 5546; Using compelling direct mail; title: 5646; Developing special offers and incentives; title: CH36.