The victory lab
Subtitle: the secret science of winning campaigns
By: Sasha Issenberg
Publisher: Crown
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780307954794
Subjects: Technological innovations; POLITICAL SCIENCE / Political Ideologies / Democracy; Internet in political campaigns; POLITICAL SCIENCE / Political Process / Elections; Psychological aspects; Political campaigns; PSYCHOLOGY / Movements / Behaviorism
Description: "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--