Overpromise and overdeliver
Subtitle: how to design and deliver extraordinary customer experiences
By: by Rick Barrera.
Edition: Rev. ed.
Publisher: Portfolio
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781591842682
Subjects: Product management; Brand loyalty; Customer loyalty
Notes: Includes bibliographical references and index.
Table of contents: title: Apple, overachievers overpromise; title: What's a brand overpromise?; title: How do you build your overpromise?; title: How do you make your brand overpromise unique?; title: How do you optimize your product touchpoints?; title: How do you optimize your system touchpoints?; title: How do you optimize your human touchpoints?; title: A case in touchpoint : Lexus; title: a case In touchpoint.