The Art of Selling to the Affluent
Subtitle: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
Publisher: Wiley
Published: December 27, 2004
Language: eng
Number of pages: 256
ISBN-13: 9780471703235
First sentence: NFO Worldgroup defines a millionaire household as one having $1 million or more of investable assets, which does not include primary residences, 401(k)s, and other less liquid assets.