Brand Bible
Subtitle: the complete guide to building, designing, and sustaining brands
By: Debbie Millman
Publisher: Rockport Publishers
Published: 2012
Place of publication: Beverly, Mass
Language: eng
ISBN-13: 9781592537266; 9781610581981
Subjects: Brand name products; Branding (Marketing)
Other titles: Complete guide to building, designing, and sustaining brands
Notes: Includes bibliographical references and index.