Electronic media
Subtitle: an introduction
By: Lynne Schafer Gross.
Contributors: Gross, Lynne S.
Edition: 10th ed.
Publisher: McGraw-Hill Higher Education
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 464
ISBN-13: 9780073378862
Subjects: Telecommunication; Broadcasting
Notes: Rev. ed. of: Telecommunications. 9th ed. c2006.

Includes bibliographical references and index.
Table of contents: title: The significance of electronic media; title: The Internet, portable devices, and video games; title: Early television; title: Modern television; title: Radio; title: Movies; title: Careers in electronic media; title: Programming; title: Sales and advertising; title: Promotion and audience feedback; title: Laws and regulations; title: Ethics and effects; title: Technical underpinnings; title: The international scene.