Point-of-purchase behavior and price perceptions of supermarket shoppers
By: by Peter R. Dickson and Alan G. Sawyer
Contributors: Sawyer, Alan G; Marketing Science Institute. Research Program
Series: Report / Marketing Science Institute -- no. 86-102; Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: Price marks; Pricing; Consumers' preferences; Supermarkets -- Prices
Notes: "June 1986"

On cover: Marketing Science Institute, Research Program

Bibliography: p. 48-49