ARF comparability study
Subtitle: a controlled field experiment comparing three methods of estimating magazine audiences : the second of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation.
Contributors: Simmons Market Research Bureau.
Publisher: Advertising Research Foundation
Published: 1980
Place of publication: [New York]
Language: eng
Number of pages: 126
Subjects: Advertising Research Foundation.; Advertising -- Research -- United States; Advertising, Magazine
Notes: "Fieldwork and tabulations were done by the Simmons Market Research Bureau, Inc."