Persuasive copywriting
Subtitle: using psychology to influence, engage and sell
By: Andy Maslen
Publisher: Kogan Page
Published: 2015
Language: eng
Number of pages: 226
ISBN-13: 9780749473990
Subjects: Persuasion (Psychology); Advertising copy
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: How to write like an angel and sell like a demon; title: Harnessing the power of emotional copywriting to persuade your prospects; title: Three big ideas you should use before benefits; title: A powerful process for developing customer empathy; title: Flattery will get you everywhere; title: The ancient Greek secret of emotionally engaging copy; title: Copywriting and connecting on social media; title: Yes! I want your tips on the best way to ask for the order; title: Five pleasure-inducing techniques for copywriters; title: How to engage your imagination and free your creativity; title: Finding your voice (and that of others); title: The definitive way to judge when grammar matters in copywriting; title: An age-old method of injecting life into your sales pitch.