Markt-Segmentierung als Marketing-Strategie
By: von Erich Bauer.
Series: Betriebswirtschaftliche Schriften ;; Heft 83
Publisher: Duncker und Humblot
Published: 1976
Place of publication: Berlin
Language: ger
Number of pages: 223
Subjects: Marketing -- Management.; Marketing -- Management -- Mathematical models.
Notes: Bibliography: p. [204]-223.
Originally presented as the author's thesis, Marburg.