Towards innovative marketing strategies for micro, small and medium enterprises
By: by ISED Small Enterprise Observatory
Contributors: ISED Small Enterprise Observatory (Cochin, India)
Publisher: Institute of Small Enterprises and Development
Published: 2012
Place of publication: Cochin
Language: eng
Number of pages: 133
Subjects: Small business marketing
Notes: Includes statistical tables.

Includes bibliographical references (pages 130-131).