Marketing strategies in the commercial bank credit card field.
By: [By] H. Lee Matthews and John W. Slocum, Jr.
Contributors: Slocum, John W.
Series: Bank PMRA research publication
Publisher: Bank Public Relations and Marketing Association]
Published: 1968
Place of publication: [Chicago
Language: eng
Number of pages: 83
Subjects: Credit cards -- United States.
Notes: "Footnotes": p. 64-66.