Lights, Camera, Campaign!
Subtitle: Media, Politics, and Political Advertising (Popular Politics and Governance in America)
Publisher: Peter Lang Publishing
Published: September 2004
Language: eng
Format: Paperback
Number of pages: 322
ISBN-13: 9780820468310
Subjects: Media Studies; POLITICS & GOVERNMENT; Politics / Current Events; Political Process - General; Political Science; Politics/International Relations; United States; Political Process - Elections; Advertising, Political; Political campaigns; Television in politics
Description: "This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.