The social media marketing book
By: Dan Zarrella
Publisher: O'Reilly
Published: 2010
Place of publication: Beijing; Sebastopol, CA
Language: eng
Number of pages: 232
ISBN-13: 9780596806606
Subjects: Computer network resources; Social media; Business enterprises; Internet marketing
Description: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
Notes: Includes index.
Table of contents: title: Blogging; title: Twitter and microblogging; title: Social networking; title: Media sharing; title: Social news and bookmarking; title: Ratings and reviews; title: Forums; title: Virtual worlds; title: Strategy, tactics, and practice; title: Measurement.