Strategic marketing
By: [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson.
Contributors: Blackwell, Roger D., joint author.; Robeson, James F., joint author.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1972
Place of publication: New York
Language: eng
Number of pages: 548
Subjects: Marketing.
Notes: Includes bibliographical references.