The Advertised Mind
Subtitle: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Publisher: Kogan Page; Millward Brown/Kogan Page
Published: May 1, 2005
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9780749443665
Subjects: Psychology; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Psychological aspects; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business & Economics/Marketing - General; Advertising; Human information processing; Research
First sentence: Many advertising books avoid asking a very basic question: 'Does advertising work?'