Marketing museale e creazione di valore
Subtitle: strategie per l'innovazione dei musei italiani
By: Mara Cerquetti
Publisher: FrancoAngeli
Published: 2014
Place of publication: Milano, Italy
Language: ita
Number of pages: 174
ISBN-13: 9788891706300
Subjects: Museums; Public relations; Marketing; Technological innovations; Communication in museums
Notes: Includes bibliographical references (pages 145-174).