Research in media promotion
By: edited by Susan Tyler Eastman.
Contributors: Eastman, Susan Tyler.
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates
Published: 2000
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 365
Subjects: Advertising -- Television programs -- United States.
Notes: Includes bibliographical references and indexes.
A collection of 11 original studies.