Marketing Research
Subtitle: Essentials
Edition: 3 edition
Publisher: Wiley
Published: July 21, 2000
Language: eng
Format: Paperback
Number of pages: 514
ISBN-13: 9780470003596
Subjects: Market research; Advertising & Promotion; Internet - General; Marketing - Research; Computers / Internet / General; Business / Economics / Finance; Business/Economics
First sentence: On the heels of the successful launch of its Young &amp; Tender line of bagged spinach, NewStar, a Salinas, California-based produce firm, was wondering what to do for an encore.