The strategy and tactics of pricing
Subtitle: a guide to growing more profitably
By: Thomas T. Nagle, John E. Hogan, Joseph Zale
Contributors: Hogan, John E., Ph. D.; Zale, Joseph
Edition: 5th ed.
Publisher: Prentice Hall
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 334
ISBN-13: 9780136106814
Description: "A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets."--Amazon.com.
Notes: Includes bibliographical references and index.
Table of contents: title: Strategic pricing : coordinating the drivers of profitability; title: Value creation : the source of pricing advantage; title: Price structure : tactics for pricing differently across segments; title: Price and value communication : strategies to influence willingness-to-pay; title: Pricing policy : managing expectations to improve price realization; title: Price level : setting the right price for sustainable profit; title: Pricing over the product life cycle : adapting strategy in an evolving market; title: Pricing strategy implemention : embedding strategic pricing in the organization; title: Costs : how should they affect pricing decisions?; title: Financial analysis : pricing for profit; title: Competition : managing conflict thoughtfully; title: Measurement of price sensitivity : research techniques to supplement judgment; title: Ethics and the law : understanding the constraints on pricing.