California crazy
Subtitle: American pop architecture
By: Jim Heimann
Publisher: Taschen; TASCHEN
Published: 2018
Place of publication: Köln
Language: eng
Number of pages: 383
ISBN-13: 9783836551489
Subjects: Architecture; History; Modern Architecture; Pop art; Influence
Other titles: American pop architecture
Description: At the dawn of the automobile age, Americans' predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as "monstrosities."
Notes: Includes bibliographical references.

Parallel texts in English, French and German.