Starbucks
By: Marie Bussing-Burks.
Series: Corporations that changed the world
Publisher: Greenwood Press
Published: 2009
Place of publication: Santa Barbara, Calif
Language: eng
ISBN-13: 9780313364587; 9780313364594
Subjects: Starbucks Coffee Company; Coffee industry -- United States; Organizational effectiveness -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Origins and history of Starbucks; title: The founders and early management team; title: Strategies and innovations : the coffee culture; title: Guiding principles and coffee social responsibility; title: How Starbucks moved ahead of the competition; title: Financial results and Starbucks leadership; title: Controversy and coffee competition; title: Transition and future prospects.