Strategic media planning
By: Kent M. Lancaster, Helen E. Katz.
Publisher: NTC Business Books
Published: 1989
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 285
Subjects: Mass media -- Planning -- Handbooks, manuals, etc.; Mass media -- Planning -- Software.
Notes: Includes bibliographical references and index.
System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer.