Analysis for marketing planning
By: Donald R. Lehmann, Russell S. Winer.
Contributors: Winer, Russell S.
Edition: 7th ed.
Publisher: McGraw-Hill Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 299
ISBN-13: 9780073529844
Subjects: Marketing -- United States -- Management.
Notes: Includes bibliographical references and index.