Using logos as cues to recognition
Subtitle: a preliminary study
By: by Robert Giberson and John Hulland.
Contributors: Hulland, John.; University of Western Ontario. Business School.
Series: Working paper series / University of Western Ontario -- No.94-24; Working paper series -- No.94-24.
Publisher: Western Business School, University of Western Ontario
Published: 1996
Place of publication: London, Canada
Language: eng