Market segmentation via derived importance weights
By: by John M. McCann, David J. Reibstein, and Dick R. Wittink.
Contributors: Reibstein, David J., joint author.; Wittink, Dick R., joint author.
Series: Paper - Institute for Research in the Behavioral,Economic, and Management Sciences, Purdue University ; no. 518
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University
Published: 1975
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 27
Subjects: Consumers' preferences -- Mathematical models.; Motivation research (Marketing)
Notes: Bibliography: p. 26-27.