Reaching audiences
Subtitle: a guide to media writing
By: Jan Johnson Yopp, Katherine C. McAdams, Ryan Thornburg.
Contributors: McAdams, Katherine C.; Thornburg, Ryan.
Edition: 5th ed.
Publisher: Pearson Allyn & Bacon
Published: 2009
Place of publication: Boston
Language: eng
ISBN-13: 9780205693108
Subjects: Mass media -- Authorship; Mass media -- Audiences
Notes: Includes bibliographical references and index.