The New Direct Marketing
Subtitle: How to Implement a Profit-Driven Database Marketing Strategy
Edition: 1 edition
Publisher: McGraw-Hill Professional Publishing
Published: July 1990
Language: eng
Format: Hardcover
Number of pages: 535
ISBN-13: 9781556233173
Subjects: Sales & marketing; Marketing - Multilevel; Business / Economics / Finance
First sentence: The marketing evolution that began a decade ago is still going strong.