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Subtitle: Building Arts Audiences Through Dynamic Subscription Promotion
Edition: 3 edition
Publisher: Theatre Communications Group
Published: August 1981
Language: eng
Format: Paperback
Number of pages: 300
ISBN-13: 9780930452018
Subjects: United States; Performing Arts; Ticket subscription; General; Marketing - General; Reference / General; Arts fund raising; Public relations
First sentence: I am and have been an unabashed enthusiast for the concept of subscription to the performing arts since I first entered the theatrical world when I was 14 years old.