Marketing to the new natural consumer
Subtitle: understanding trends in wellness
By: Harvey Hartman ; with David Wright.
Contributors: Wright, David.; Hartman Group.
Publisher: Hartman Group
Published: 1999
Place of publication: Bellevue, Wash
Language: eng
Number of pages: 265
ISBN-13: 9781929027002
Subjects: Marketing of Health Services; Complementary Therapies -- trends
Notes: Includes bibliographical references.
Table of contents: title: pt. 1. The new consumer; title: pt. 2. Mapping the consumer segments; title: pt. 3. Exploring America's changing culture and lifestyle; title: pt. 4. How to communicate; title: pt. 5. Marketing implications : building natural brands in the wellness category.