Promotion des ventes et p.l.v.
By: Armand Dayan, Annie Troadec, Loïc Troadec.
Contributors: Troadec, Annie.; Troadec, Loïc.
Series: Que sais-je? -- 2482
Publisher: Presses Universitaires de France
Published: 1989
Place of publication: Paris
Language: fre