Building an information strategy for scanner data
Subtitle: a conference summary
By: prepared by Bruce Weinberg
Contributors: Marketing Science Institute; Marketing Science Institute. Conference
Series: Report -- no. 89-121; Report (Marketing Science Institute) -- no. 89-121
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Optical scanners; Marketing research
Notes: Marketing Science Institute Conference, September 21-22, 1989, Cambridge, Massachusetts