Essential interactive
Subtitle: a marketer's guide to online advertising
By: by Marketing Custom, in association with the Interactive Advertising Bureau of Canada.
Contributors: Marketing Custom.; Interactive Advertising Bureau of Canada.
Publisher: Marketing Custom
Published: 2004
Place of publication: Toronto, Ont
Language: eng
Number of pages: 34
Subjects: Internet advertising -- Handbooks, manuals, etc.; Internet advertising -- Case studies.; Internet marketing -- Handbooks, manuals, etc.; Internet marketing -- Case studies.; Electronic commerce -- Handbooks, manuals, etc.; Electronic commerce -- Case studies.
Genres: Handbooks, manuals, etc.; Case studies.
Other titles: Marketer's guide to online advertising
Notes: Marketing magazine (0025-3542) supplement
Table of contents: value: Trends.; value: Ad formats and creative.; value: Metrics.; value: E-mail marketing.; value: Search engines.; value: Pricing.; value: 10 myths online advertising.; value: The mix is in.; value: Resources.; value: Why online advertising matters.