Subject to change
Subtitle: creating great products and services for an uncertain world
By: Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens.
Contributors: Merholz, Peter.; Adaptive Path.; Safari Books Online (Firm)
Edition: 1st ed.
Publisher: O'Reilly Media
Published: 2008
Place of publication: Sebastopol, CA
Language: eng
Number of pages: 178
ISBN-13: 9780596516833
Subjects: New products -- Management.; Product management.; Consumers -- Attitudes.; Consumer behavior.; Business planning.
Description: "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
Notes: "Adaptive Path".

Includes bibliographical references (p. [165]-169) and index.

Electronic reproduction. Boston, Mass. : Safari Books Online, 2008. Mode of access: World Wide Web. Available to subscribing institutions.