The voice of the customer
By: Abbie Griffin and John R. Hauser
Contributors: Hauser, John R.; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 92-106
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 53
Subjects: Quality of products; Management; Consumer satisfaction; Total quality management
Notes: "March 1992."

Includes bibliographical references (p. 47-52).