Promoting a product line
Subtitle: managerial implications
By: by Leigh McAlister and John S. Hulland
Contributors: Hulland, John S.; Marketing Science Institute. Research Program
Series: Report -- no. 89-106; Report (Marketing Science Institute) -- no. 89-106.
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Copyright date: 1989
Subjects: Sales promotion
Notes: "Marketing Science Institute, Research Program"--Cover.

"February 1989."

"References": p. 23.