Media research methods
Subtitle: understanding metric and interpretive approaches
By: James A. Anderson
Publisher: SAGE Publications
Published: 2012
Place of publication: Los Angeles, Calif
Language: eng
Number of pages: 438
ISBN-13: 9781412999564
Subjects: Methodology; Mass media; Research
Notes: Includes bibliographical references (p. 418-426) and index.
Table of contents: title: Overview. Exploring the mediascape; title: Mapping the mediascape; title: Methods of exploration asking questions; title: Methods of exploration finding answers; title: Foundations of research practice. From concepts to data; title: Research questions and hypotheses; title: Research questions and hypotheses; title: Literatures and databases; title: Sampling; title: Statistics and statistical analysis; title: Designing Surveys; title: Protocols for experiments; title: Conducting research in the interpretive paradigm. Coding text; title: Discursive protocols: Creating Texts; title: Critical interpretive methods: social meanings/media texts; title: Ethnographic methods; title: An excursion into writing.