Methodological problems in the study of marketing in industrial networks
By: Keith Blois.
Contributors: Oxford Centre for Management Studies.
Series: Management research paper series / Templeton College, Centre for Management Studies -- no.11; Management research paper (Templeton College, Centre for Management Studies) -- no.11.
Publisher: Templeton College,Centre for Management Studies
Published: 1992
Place of publication: Oxford
Language: eng
Subjects: Marketing -- Methodology.; Interorganizational relations.
Notes: Includes bibliographical references.