Space vision
Subtitle: a method to measure the efficiency of various advertising elements
By: Mikael Paltschik & Lars-Johan Lindqvist.
Contributors: Lindqvist, Lars-Johan.
Series: Meddelanden från Svenska handelshögskolan,; Swedish school of Economics and Business Administration working papers ;; 96 (1982; Meddelanden från Svenska handelshögskolan ;; 96.
Publisher: Forskningsinstitutet vid Svenska handelshögskolan & Institutionen för Marknadsekonomi
Published: 1982
Place of publication: Helsingfors
Language: eng
Number of pages: 15
Subjects: Advertising -- Mathematical models.
Notes: Bibliography: leaves 14-15.
"Oktober 1982."