Permission Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740300147
Table of contents: title: Content; title: 1. Introduction; title: 1.1. What is Permission Marketing?; title: 1.2. The Benefits of Permission Marketing; title: 1.3. What this book will cover; title: 2. Getting Permission; title: 2.1. Offline List Building; title: 2.2. Online List Building; title: 2.3. Facebook and Social Media; title: 2.4. Incentives; title: 2.5. Permissions; title: 3. Automating the Process; title: 3.1. Why Automate?; title: 3.2. Using Autoresponders (Email Marketing Systems); title: 3.3. List Management; title: 3.4. AWeber Example; title: 3.5. Tracking; title: 4. What to Say in Your Messages; title: 4.1. Sending More Information; title: 4.2. Courses and Training; title: 4.3. Newsletters; title: 4.4. Teasers; title: 4.5. Offers and Deals; title: 5. Getting Your Emails Opened; title: 5.1. Subject Line; title: 5.2. From Address; title: 5.3. The Opening Few Lines; title: 5.4. Design; title: 5.5. Content; title: 5.6. Previous Content; title: 5.7. Topicality; title: 5.8. Exclusiveness; title: 5.9. Time and Day of Sending; title: 5.10. Timeliness; title: 5.11. Frequency; title: 6. Mobile Marketing; title: 6.1. Why Mobile Matters; title: 6.2. Mobile Functions; title: 7. Monetising Your List; title: 7.1. How Often to Promote Your Services; title: 7.2. Sponsorship and Advertising; title: 8. Monetising Your List 2; title: 8.1. Joint Ventures; title: 8.2. Strategic Partnerships; title: 8.3. Affiliate Links; title: 8.4. List Brokerage; title: 9. Conclusion and Summary