International sports marketing
Subtitle: principles and perspectives
By: edited by Andre Bühler and Gerd Nufer ; with contributions by Andre Bühler [and others]
Series: Sportmanagement -- 06
Publisher: Erich Schmidt Verlag
Published: 2014
Place of publication: Berlin
Language: eng
Number of pages: 400
ISBN-13: 9783503141418; 9783503141425
Subjects: Sports; Marketing
Notes: Includes bibliographical references.