Customer Message Management
Subtitle: Increasing Marketing's Impact on Selling (American Marketing Association)
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: July 13, 2006
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780324313161
Subjects: Business strategy; Marketing Management; Sales Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Customer Service; Marketing - General; Business & Economics / Marketing / General; Communication in marketing; Sales promotion; Value added