I Know That Name!
Subtitle: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller
Publisher: Hounslow Press
Published: August 30, 2002
Language: eng
Format: Paperback
Number of pages: 312
ISBN-13: 9781550024074
Subjects: Sales & marketing; Trivia; Canada; Business; History - General History; Reference; Consumer Guides; General; Reference / Trivia; Brand name products; Biography; Business names; Businesspeople
Description: "Every day Canadians buy groceries at Loblaws or Sobeys, develop film at Black's, or grab a coffee at Tim Hortons' without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people behind them? I know that name! will answer any questions you might have.

It's full of facts, trivia, and explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Susannah Oland, and J.L. Kraft."--BOOK JACKET.