Strategy pure and simple
Subtitle: how winning CEOs outthink their competition
By: Michel Robert.
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 228
Subjects: Strategic planning -- United States.; Competition, International.; Success in business -- United States.; Chief executive officers -- United States.
Notes: Includes index.
Table of contents: title: Fire, ready, aim : the best way to lose the game; title: Coping with change; title: The CEO's vision : the starting point of strategic thinking; title: Determining the strategic heartbeat of the enterprise; title: Determining the strategic capabilities of the business; title: Articulating the business concept of the enterprise; title: Corporate or business unit competition?; title: Managing your competitor's strategy : the General Patton approach to competition; title: Changing the rules of play; title: The future of strategic success : market fragmentation versus market segmentation; title: The dos and don'ts of strategic alliances; title: CEOs talk about the strategic thinking process; title: The logistics of the strategic thinking process; title: Appendix: Is the stock market an obstacle to strategic decision making?