Marketing management
Subtitle: a strategic approach with a global orientation
By: Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
Contributors: Walker, Orville C.; Larréché, Jean-Claude.
Edition: 2nd ed.
Series: The Irwin series in marketing
Publisher: Chicago
Published: 1995
Place of publication: Irwin
Language: eng
Number of pages: 555
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.