The political marketing game
By: Jennifer Lees-Marshment
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Number of pages: 259
ISBN-13: 9780230537774
Subjects: POLITICAL SCIENCE / Political Ideologies / Democracy; Campaign management; POLITICAL SCIENCE / Government / Comparative; Marketing; Political campaigns; POLITICAL SCIENCE / Government / National; Political aspects
Description: "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
Notes: Includes index.
Table of contents: title: Machine generated contents note:; title: Introduction; title: Analyzing the Market; title: Strategic Development; title: Leading Responsively; title: Marketing the Party; title: Communicating; title: Managing Delivery; title: Marketing Democratically; title: Conclusion: Political Marketing, Democracy and Partnership; title: Academic References; title: Practitioner Interview References.