Advertising management
Subtitle: text and cases
By: by Neil H. Borden and Martin V. Marshall.
Contributors: Marshall, Martin V., joint author.
Edition: Rev. ed.
Publisher: R.D. Irwin; R. D. Irwin
Published: 1959
Place of publication: Homewood, Ill
Language: eng
Number of pages: 1065
Subjects: Advertising
Notes: A revision of advertising, text and cases, published in 1950.