How Brands Become Icons
Subtitle: The Principles of Cultural Branding
Publisher: Harvard Business School Press
Published: September 2004
Language: eng
Format: Hardcover
Number of pages: 263
ISBN-13: 9781578517749
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Popular culture; Advertising & Promotion; Brand name products; Business names
First sentence: FROM NELSON MANDELA TO RONALD REAGAN, from Steve Jobs to Sam Walton, from Oprah Winfrey to Martha Stewart, from Michael Jordan to Muhammad Ali, from Andy Warhol to Bruce Springsteen, from John Wayne to Woody Allen, cultural icons dominate our world.