Forecasting for the Pharmaceutical Industry
Subtitle: Models for New Product And In-market Forecasting And How to Use Them
Edition: 1 edition
Publisher: Gower Publishing Company
Published: November 18, 2006
Language: eng
Format: Hardcover
Number of pages: 141
ISBN-13: 9780566086755
Subjects: Pharmaceutical industries; trends; Medical / Nursing; Medical; Pharmacy; Drug Industry; Forecasting; Pharmaceutical industry
First sentence: Predicting the future is difficult.