Public relations as dramatistic organizing
Subtitle: a case study bridging theory and practice
By: Peter M. Smudde
Series: The Hampton Press communciation series. Communication and social organization; Hampton Press communication series
Publisher: Hampton Press
Published: 2011
Place of publication: Cresskill, N.J
Language: eng
Number of pages: 239
ISBN-13: 9781572739543; 9781572739550
Subjects: Public relations; Organizational sociology; Case studies; Industrial organization
Notes: Includes bibliographical references (p. 205-223) and indexes.
Table of contents: title: Machine generated contents note: 1.Introduction: Public Relations Contexts; title: Thesis and Research Questions; title: Project Justification; title: Literature Review; title: Content Preview; title: 2.Dramatistic Organizing as Method; title: Theoretical Framework; title: Framework for Textual Analysis; title: Methodological Program Summarized; title: 3.Logological Description of the Case; title: Order; title: Pollution; title: Guilt; title: Purification; title: Redemption; title: Quantitative Corroboration of the Logological Analysis; title: Epilogue: An "Ill-defined" Issue; title: 4.Microscopic Textual Analysis of the Case; title: Organizing the Issue; title: Key Messages; title: A Representative Text; title: The Cornerstone to Redemption; title: 5.Macroscopic Textual Analysis of the Case; title: PR Discourse Before Dateline NBC; title: The Turning Point: Dateline NBC's Report; title: PR Discourse After Dateline NBC; title: Thoughts on Texts and Process; title: 6.Lessons From the Method and Case; title: Evaluating the Success of the Case; title: What the Case Teaches Us; title: How Well the Method Works; title: Implications; title: 7.Conclusion: Strategic Planning For and Value of Public Relations; title: The Impacts of History, Tactical Bias and Semantic Baggage; title: Using Rhetorical Theory in Practice; title: Prospective, Strategic and Rhetorical Public Relations; title: A Strategy for the Dramatistic Organizing of Public Relations; title: Public Relations' Value Contribution; title: Appendix A Sample Public Relations Discourse About the C/K Pickup Issue; title: Prepared Statement; title: Press Release; title: Backgrounder; title: Written Correspondence; title: Pitch Letter; title: Written Correspondence; title: Appendix B Public Awareness and Opinion About the Case; title: Awareness of C/K Truck Fuel Tank Issue (February 1993-November 1994); title: GM Right Direction vs. Wrong Track: CK Truck Events (August 1992-November 1994); title: Appendix C General Motors Public Relations Texts Used.