Crossmediale Markenführung im Segment der Jugendzeitschriften
By: Eva Sobek
Series: Studien zur Medienwirtschaft -- Bd. 5
Publisher: H. Ehling
Published: 2004
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 129
ISBN-13: 9783889397379
Subjects: Children's periodicals; Magazine Advertising; Branding (Marketing)
Notes: Originally presented as the author's thesis (master's )--Hochschule für Technik, Wirtschaft und Kultur Leipzig (FH), 2004.

Includes bibliographical references (p. 115-127).