It's not inside it's on top
Subtitle: memorable moments in South African advertising
By: Khanya Mtsali
Edition: First edition.
Publisher: Tafelberg
Published: 2021
Place of publication: Cape Town
Language: eng
Number of pages: 223
ISBN-13: 9780624090717; 9780624090953
Subjects: Advertising
Description: "South Africans know how to make iconic ads. Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong. A blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed."--Publisher's description.

"From 'Yebo, Gogo' and 'Glug, glug' to 'Sgudi Snaysi', South Africa has produced unforgettable ads over the years. Borrowing from music, sports, politics and youth culture, brands have created definitive cultural moments with ads that have spoken to our national psyche. Blending memoir, criticism, and cultural commentary, Khanya Mtshali takes a keen and witty look at South African advertising. She questions commonly held truths, presenting a fresh take on how we've come to see ourselves through the ads that we grew up with. It's Not Inside, It's On Top is an entertaining and informed addition to the debate on the role of advertising in our democracy, and how business, politics and marketing intersect. It may also leave you laughing out loud."--Page 4 of cover.
Notes: Includes bibliographic references.
Table of contents: title: Introduction; title: Somewhere over the rainbow; title: Catchphrase if you can; title: Brands that had some cheek; title: Risky and frisky; title: Comedians in ads; title: Conclusion.