Differentiate or Die
Subtitle: Survival in Our Era of Killer Competition
Edition: 2 edition
Publisher: Wiley
Published: March 7, 2008
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780470223390
Subjects: Sales & marketing; Business Administration (General); Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Leadership; Marketing - General; Business & Economics / Marketing / General; Advertising; Brand name products; Competition