Upside
Subtitle: profiting from the profound demographic shifts ahead
By: Kenneth W. Gronbach, with M. J. Moye
Contributors: Moye, M. J., author
Publisher: AMACOM
Published: 2017
Language: eng
Number of pages: 276
ISBN-13: 9780814434697
Subjects: Population; Target marketing; Marketing research; Demography; Consumers
Description: "Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends." -- Provided by publisher.
Notes: Includes bibliographical references (pages 265-268) and index.
Table of contents: title: Pt. I. The demand side of the equation. Generations and regions; title: Counting people; title: what a concept!; title: The people are demanding; title: The ever-so-important delineation of the generations; title: Who are these people?; title: On the way out with the G.I. generation; title: The still quiet silent generation; title: Those transformative baby boomers; title: The unfairly maligned Generation X; title: Coming of age with Generation Y; title: The as-yet-to-be-defined Generation Z; title: Now that you know who these people are, and how many, where are they?; title: The Northeast beholden to international immigration; title: The South has indeed risen again; title: Doldrums in the Midwest; title: Is the West the best?; title: pt. II. The supply side of the equation. The impact of demographics; title: Put all these people together and stir the pot; title: Death comes knocking for us all; title: Kicking back during the golden years; title: Boomers driving the future of healthcare; title: Where house now?; title: Planes, trains, and automobiles...not to mention boats; title: Technology; title: a language best spoken by the young?; title: Retail and marketing; title: When and how to sell what to whom; title: Manufacturing; title: coming home to roost?; title: Out with the old, In with the new; title: labor force dynamics; title: pt. III. The rest of the world (row). It's a mighty biw World out there; title: Economic dynamo; title: North America; title: The old country; title: Europe; title: More than half the world; title: Asia; title: Cradle of civilization; title: Africa; title: Latin America flavors and down under.