Essentials of Marketing
Subtitle: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 10th edition
Publisher: Irwin/McGraw-Hill
Published: June 2005
Language: eng
Format: Paperback
Number of pages: 638
ISBN-13: 9780072935899
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - General; Marketing