Marketing in the age of Google
Subtitle: a non-technical guide to search engine strategy
By: Vanessa Fox
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 242
ISBN-13: 9780470537190
Notes: Includes bibliographical references and index.
Table of contents: title: How search has changed your business; title: How to use search data to improve your business and product strategy; title: How we search; title: Building searcher personas: opening the door to the crowd of customers you've been keeping out; title: How search engines work; title: Implementing an effective search strategy; title: Working with developers: how to turn business strategy into tech speak; title: How to cut through the data and get the actionable metrics you need; title: Social media and search; title: What's next: beyond Google.