Targeting the New Professional Woman
Subtitle: How to Market and Sell to Today's 57 Million Working Women
Publisher: Irwin Professional Publishing
Published: December 1993
Language: eng
Format: Hardcover
Number of pages: 258
ISBN-13: 9781557385499
Subjects: Market research; Women & Business; Marketing Research; Business / Economics / Finance; Business/Economics; Women consumers; Advertising & Promotion; Marketing - Research; Marketing