Early development and conceptualization of the field of marketing
By: edited by Henry Assael.
Contributors: Assael, Henry.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 161
Subjects: Marketing -- Addresses, essays, lectures
Notes: A collection of selections reprinted from various sources published 1901-1960.
Table of contents: title: Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists.; title: U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products.; title: Cherington, P. T. The elements of marketing.; title: Johnson, J. F. Modern distribution.; title: Shaw, A. W. Some problems in market distribution.