Marketing in an electronic age
By: edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [et al.].
Contributors: Buzzell, Robert D. 1933-; Barabba, Vincent P., 1934-
Series: Research colloquium / Harvard Business School; Research colloquium (Harvard University. Graduate School of Business Administration)
Publisher: Harvard Business School Press
Published: 1985
Place of publication: Boston, Mass
Language: eng
Number of pages: 404
Subjects: Telemarketing -- United States.
Notes: Bibliography: p. 380-395.
Includes index.