Advertising works
Subtitle: papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980
By: edited and introduced by Simon Broadbent.
Contributors: Broadbent, Simon.; Institute of Practitioners in Advertising.
Publisher: Holt, Rinehart and Winston
Place of publication: London; New York
Number of pages: 207
Subjects: Advertising -- Great Britain -- Case studies.
Notes: Includes index.