Planning Business Strategy
Contributors: Also:  "Managing:  The Art of Making Things Happen," 1979
Publisher: Collegium Book Publishers, Inc.
Published: 1980
Place of publication: Hawthorne, NY 10532
Language: eng
Format: Paperback
Number of pages: 194
ISBN-13: 9780896690554
Subjects: Corporate planning; Management
Genres: college textbook
First sentence: In essence, business strategy is figuring out what you are going to do next.
Description: A college textbook, written for use by students at Pace University, NY.
Contains case studies for discussion, mostly of small businesses.
Notes: Professor Kimball, seen here in a recent photo at eighty, retired from
Pace U. in 1993, and lives on Cape Cod.  He was the founder of the
Management Department at Pace, and served as its first chairman.
He taught strategic planning for 20 years, after working as a management
consultant and corporate planner.
Table of contents: title: Understand Business Strategy; Establish Planning Process; Define Mission and Purpose of the Business; Describe Current Operations; State Business Position; Analyze Product and Market Contributions; Outline Current Objectives; Appraise Competitive Strengths; Assess the Business Outlook; Identify Threats to Business Position; Identify Opportunities for Exploiting Strengths; Compare and Select Favorable Opportunities; Determine New and Continuing Objectives; Define Measures of Achievement; Plan Action Needed to Accomplish Objectives