Interrelationships and interactions between brands
Subtitle: a conceptual taxonomy
By: Colin Jevons, Mark Gabbott & Leslie de Chernatony.
Contributors: Gabbott, Mark.; De Chernatony, L.; Birmingham Business School.
Series: Working papers -- 4 ; -- 2002
Publisher: Birmingham Business School
Published: 2002
Place of publication: Birmingham
Language: eng
Number of pages: 11
Notes: "Paper accepted for 31st European Marketing Academy Conference, Portugal, May 2002" - t.p.

Includes bibliographical references.