Rock to riches
Subtitle: build your business the rock & roll way
By: Andrew Chapman & Lee Silber.
Contributors: Silber, Lee T.
Edition: 1st ed.
Publisher: Capital Books
Published: 2008
Place of publication: Sterling, Va
Language: eng
ISBN-13: 9781933102658
Subjects: Entrepreneurship; Success in business; Management
Table of contents: title: Setting the stage: from dream to reality : building your business on a solid foundation; title: From garage to arenas: getting your business off the ground; title: The "it" factor: creating the uniqueness and focus of your business; title: Fronting your band: leading and building your team; title: Selling out: taking the mystery out of marketing and sales; title: Rock the world: making a big impact through publicity and promotion; title: Raving fans: achieving lasting success through loyal customers; title: From rock to riches: it's the profits, stupid; title: Think like a rock star: the makeup and mindset of success; title: Deal with it: staying positive in negative times; title: Topping the charts: staying on top in times of change.