High Intensity Marketing
Publisher: SA Press
Published: September 30, 2004
Language: eng
Format: Paperback
Number of pages: 222
ISBN-13: 9780973130829
Subjects: Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Marketing - Research
First sentence: One interesting and important issue that has preoccupied marketing professionals and academics alike for many years is the question of whether marketing be considered as a scientific discipline or an art.