Case studies in transparency
Subtitle: real world ways marketers educate consumers
By: Maureen O. Larkin ; foreword by David Marlowe.
Publisher: HCPro, Inc.
Published: 2008
Place of publication: Marblehead, MA
Language: eng
Number of pages: 128
ISBN-13: 9781601461759
Subjects: Marketing of Health Services; Costs and Cost Analysis; Disclosure; Patient Education as Topic; Quality of Health Care