Advertising and consumer psychology
By: edited by Jerry Olson, Keith Sentis.
Contributors: Olson, Jerry C. 1944-; Sentis, Keith.; Ted Bates Advertising.; Marketing Science Institute.; American Psychological Association. Division of Consumer Psychology.; Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.)
Publisher: Praeger
Published: 1986
Place of publication: New York, N.Y
Language: eng
Number of pages: 294
Subjects: Advertising -- Psychological aspects -- Congresses.; Consumer behavior -- Congresses.
Notes: Includes bibliographies and index.
Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.
"Volume 3."