Le marketing mix multinational
Subtitle: un cadre analytique
By: par Francis Léonard
Contributors: Université de Lausanne
Publisher: Juris Druck & Verlag
Published: 1978
Place of publication: Zurich
Language: fre
Number of pages: 302
Subjects: Marketing; Management; International business enterprises
Notes: Thesis (doctoral)--Université de Lausanne, 1978.

Bibliography: p. 295-302.