Understanding media in the digital age
Subtitle: connections for communication, society, and culture
By: Everette E. Dennis, Melvin L. DeFleur
Contributors: DeFleur, Melvin L. (Melvin Lawrence), 1923-
Publisher: Allyn & Bacon
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 411
ISBN-13: 9780205595822
Notes: Includes bibliographical references and index.
Table of contents: title: Understanding communication concepts in the internet age; title: Navigating change: the rise of digital and global media; title: Books: the first and most respected mass medium; title: Newspapers and news media: delivering information to society; title: Magazines: voices for many interests; title: Motion pictures: the great entertainer; title: Radio: the resilient medium; title: Television: the most influential medium; title: News, journalism and public affairs; title: Popular culture: entertainment, sports and music; title: Advertising: using media in the marketplace; title: Public relations: influencing beliefs, attitudes and actions; title: Social forces: economics, technology and policy; title: Media effects: the processes and influences of mass communication; title: Ethics: assessing the content and behavior of the media.