Jésus lave plus blanc, ou, Comment l'Église a inventé le marketing
By: Bruno Ballardini ; traduit de l'italien par Jean-Luc Defromont.
Publisher: Boréal
Published: 2006
Place of publication: [Montréal]
Language: fre
Number of pages: 203
ISBN-13: 9782764604946
Subjects: Catholic Church -- Public relations -- History.; Church marketing -- Catholic Church.; Advertising -- Churches.; Church publicity.; Evangelistic work.
Other titles: Comment l'Église a inventé le marketing,
Notes: Traduction de: Gesù lava più bianco, ovvero, Come la Chiesa inventò il marketing.

Includes bibliographical references (p. 193-[201]).