Corporate charisma
Subtitle: how to achieve world-class recognition by maximising your company's image, brands, and culture
By: Paul Temporal & Harry Alder.
Contributors: Alder, Harry.
Publisher: Piatkus
Published: 1998
Place of publication: London
Language: eng
Number of pages: 232
Subjects: Corporate image.; Brand name products.; Corporate culture.; Marketing.
Notes: Includes index.