International Marketing
Subtitle: A Cultural Approach
Publisher: Prentice Hall
Published: May 1993
Language: eng
Format: Paperback
Number of pages: 496
ISBN-13: 9780131945807
Subjects: International business; Sales & marketing management; International - Marketing; Marketing - General; International Marketing; Business / Economics / Finance; Export marketing; Intercultural Communication; International business enterpr; International business enterprises; Social aspects; Business/Economics