Managing intellectual property
By: Chris Fitzsimmons and Tim Jones
Contributors: Jones, Tim
Series: ExpressExec innovation -- 01.10; ExpressExec innovation -- 01.10.
Publisher: Capstone Pub.
Published: 2002
Place of publication: Oxford, U.K
Language: eng
Format: [electronic resource] /
Number of pages: 104
ISBN-13: 9781841123882
Subjects: Intellectual property; International; LAW; Electronic books
Description: Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world?s most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman.
Notes: Includes bibliographical references.

Description based on print version record.
Table of contents: title: Introduction to ExpressExec; title: Introduction to Managing Intellectual Property; title: What Managing Intellectual Property Is; title: Evolution of Intellectual Property; title: The E-Dimension; title: The Global Dimension; title: State of the Art; title: In Practice; title: Key Concepts and Thinkers; title: Resources; title: Ten Steps for Managing Intellectual Property Successfully; title: Frequently Asked Questions (FAQs).