Marketing
Subtitle: an introduction
By: Gary Armstrong ... [et al.].
Edition: 3rd Canadian ed., Canadian in-class ed., ICE.
Publisher: Pearson Canada
Published: 2009
Place of publication: Toronto
Language: eng
Number of pages: 626
ISBN-13: 9780132074629
Subjects: Marketing; Textbooks; Manuels d'enseignement superieur
Notes: Includes MyMarketingLab student access code card laid in.

Includes bibliographical references (p. [588]-601) and index.