Consumer Behavior
Subtitle: In Fashion
Edition: 1st edition
Publisher: Prentice Hall
Published: January 2, 2003
Language: eng
Format: Hardcover
Number of pages: 542
ISBN-13: 9780130811226
Subjects: Consumer issues; Fashion & beauty industries; Social, group or collective psychology; Social Psychology; Consumer Behavior - General; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing; Fashion merchandising; Consumer behavior; Careers - General; Art / Design / General; Clothing and dress; Consumers' preferences