Persuasion in marketing
Subtitle: the dynamics of marketing's great untapped resource
By: Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.
Contributors: Newell, Henry H., 1914- joint author.
Publisher: Wiley
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 259
Subjects: Marketing.; Persuasion (Psychology)
Notes: Includes bibliographical references and index.
"A Ronald Press publication."