Mission-Based Marketing
Subtitle: An Organizational Development Workbook (Brinckerhoff, Peter C., Mission-Based Management Series,)
Publisher: Wiley
Published: December 9, 2002
Language: eng
Number of pages: 135
ISBN-13: 9780471237174
First sentence: Welcome. This workbook is intended for the staff and board members of non-for-profit organizations as a hands-on tool to get more missions out the door by identifying your markets, picking which markets are your most important, asking your markets what they want, matching those wants with your core competencies to focus on what you do best, and in general to improve your overall mission capability.