The effect of store brand share on retail margins
Subtitle: an empirical analysis
By: Kusum L. Ailawadi and Bari A. Harlam
Contributors: Harlam, Bari A.
Series: Report -- no. 02-109; Report (Marketing Science Institute) -- no. 02-109
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 39
Subjects: House brands; Market share; Profit
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 37-39).