Essentials of marketing research
By: William G. Zikmund, Barry J. Babin.
Contributors: Babin, Barry J.
Edition: 4th ed.
Publisher: South-Western/CENGAGE Learning
Published: 2010
Place of publication: Mason, Ohio
Language: eng
Number of pages: 436
ISBN-13: 9780324593754
Subjects: Marketing research
Notes: Includes bibliographical references (p. 424-430) and index.