Crafting the national pastime's image
Subtitle: the history of major league baseball public relations
By: William B. Anderson
Series: Journalism & communication monographs -- vol. 5, no. 1; Journalism & communication monographs -- v. 5, no. 1.
Publisher: Association for Education in Journalism and Mass Communication
Published: 2003
Place of publication: Columbia, SC
Language: eng
Number of pages: 43
Copyright date: 2003
Subjects: Public relations; Baseball; Public opinion; Major League Baseball (Organization)
Notes: "Spring 2003"

Includes bibliographical references (p. 37-43).