PR strategy and application
Subtitle: managing influence
By: W. Timothy Coombs and Sherry J. Holladay.
Contributors: Holladay, Sherry J.
Publisher: Wiley-Blackwell
Published: 2009
Place of publication: Malden, MA
Language: eng
ISBN-13: 9781405144087
Subjects: Public relations
Other titles: Public relations strategy and application
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction and overview; title: Public relations contested and ethically challenged; title: Public relations and transparency; title: Public relations as strategic communication; title: Public relations as activism; title: Media relations : shaping the news; title: Technological development and online public relations; title: Social marketing; title: Reputation management; title: Issues management; title: Risk communication; title: Crisis communication; title: Corporate social responsibility : a new driver for public relations; title: Public relations goes international; title: Concluding thoughts on public relations : does society need public relations?