Attitude research in transition
By: proceedings of meeting sponsored by Attitude Research Committee of American Marketing Association. Russell I. Haley, editor.
Contributors: Haley, Russell I., ed.; American Marketing Association. Committee on Attitude Research.
Series: Marketing research techniques series,; no. 15
Publisher: American Marketing Association
Published: 1972
Place of publication: [Chicago]
Language: eng
Number of pages: 309
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Attitude change -- Congresses.; Marketing research -- Congresses.
Notes: Bibliography: p. 304-308.