Case book to accompany E-commerce
Subtitle: business, technology, society, second edition
By: Kenneth C. Laudon, Carol Guercio Traver.
Contributors: Traver, Carol Guercio.; Laudon, Kenneth C., 1944-
Publisher: Pearson/Addison Wesley
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 104
ISBN-13: 9780321269362
Subjects: Electronic commerce; Internet marketing; Information technology
Notes: Includes bibliographical references.
Table of contents: title: Marketing case studies : Procter & gamble; title: Avon calling; title: Reed Elsevier internet marketing strategy; title: Advergames; title: Internet advertising movies; title: E-commerece in action : Redenvelope; title: Insweb and the online insurance market; title: WebMD; title: Ask Jeeves; title: Realnetworks.