Successful Marketing to U.S. Hispanics and Asians: Players, Agencies, and Media 
Subtitle: An American Management Association Research Report on Target Marke (AMA Briefings & Surveys)
Publisher: Amacom Books
Published: November 1987
Language: eng
Format: Paperback
Number of pages: 122
ISBN-13: 9780814435144
Subjects: Market research; Marketing Research; Advertising campaigns; Business/Economics; Hispanic American consumers; Asian American consumers; Market surveys; United States