The Mom Factor
Subtitle: What Really Drives Where We Shop, Eat, and Play
Publisher: Urban Land Institute
Published: April 1, 2005
Language: eng
Format: Hardcover
Number of pages: 150
ISBN-13: 9780874209440
Subjects: City & town planning - architectural aspects; Parent And Child; Consumer Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Parenting - Motherhood; Consumer Behavior - General; Marketing - Research; Planning; Business & Economics / Consumer Behavior; Marketing; Women consumers; Women in marketing