The Information marketing handbook
By: editor, Betty Unruh
Contributors: National Federation of Abstracting and Information Services (U.S.)
Publisher: National Federation of Abstracting and Information Services
Published: 1989
Place of publication: Philadelphia, PA
Language: eng
Number of pages: 156
ISBN-13: 9780942308242
Subjects: Recherche; Planification stratégique; Information services; Marketing; Analyse et indexation des documents, Services d'; Strategic planning
Notes: Includes bibliographical references (p. 145-151) and index.