multivariate regression analysis of the responses of competing brands to advertising
By: by Frank M. Bass and Neil E. Beckwith
Contributors: Beckwith, Neil E
Series: Working paper - Marketing Science Institute ; P-43-C
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 46
Subjects: Advertising -- Mathematical models
Notes: "Preliminary research report."

Bibliography: p. 41-45