How Asian brands soar
Subtitle: lessons from world's top Asian cases
By: [edited by] Chung K. Kim, Myong-Soo Lee, Mina Jun, Miyea Kim, Jeongsoo Han
Publisher: The 1000 Years' Treasures by KIMF
Published: 2016
Place of publication: Seoul, Korea
Language: eng
Number of pages: 204
ISBN-13: 9788996730842
Copyright date: 2016
Subjects: Brand name products; Case studies; Branding (Marketing); International Competition; Asian Corporations; Management; Business planning; Success in business
Notes: Includes bibliographical references
Table of contents: title: How Do Top Asian Brands Grow and Thrive, p.3 --; title: LG Electronics, p.15 --; title: Ocean Park Hong Kong, p.35 --; title: Banyan Tree, p.59 --; title: Xiaomi, p.85 --; title: Uniqlo, p.115 --; title: Line, p.135 --; title: Red Buh, p.159