Marketing thought leaders
Subtitle: the five commissioned papers presented at the 50th Anniversary International Symposium of Marketing and AlliedDisciplines, September 1-3, 1965
By: by Theodore N. Beckman [et al.].
Contributors: Beckman, Theodore N.; American Marketing Association.; International Symposium of Marketing andAllied Disciplines, (50th : 1965 : Chicago)
Publisher: American Marketing Association
Published: 1967
Place of publication: Chicago
Language: eng