Global business strategy
Subtitle: Asian perspective
By: by Hwy-Chang Moon.
Publisher: World Scientific
Published: 2009
Place of publication: Hackensack, NJ
Language: eng
ISBN-13: 9789814273190
Subjects: International business enterprises -- Asia; International business enterprises -- Management; Business planning -- Asia
Notes: Includes bibliographical references and index.
Table of contents: title: The basics of strategy; title: Alternative business models; title: Applications of business models to non-business areas; title: Extension of generic strategy; title: New models for business strategy; title: Measuring and forecasting; title: Global perspectives on strategy; title: Developing and extending analytical models; title: The grand debate over standardization strategy; title: All together now; title: Dynamic perspectives on globalization.