Billions of false impressions
Subtitle: an anthology of deception
By: by John Lyle Shimek.
Contributors: Shimek, John Lyle, comp.
Published: 1970
Place of publication: Chicago
Language: eng
Number of pages: 256
Subjects: Advertising, Direct-mail; Postal service -- United States -- Third-class matter
Notes: Includes bibliographical references.
Table of contents: title: How the newspapers have engineered an image.; title: Seventeen years of wrongdoing.; title: What can the newspapers do to make amends for 17 years of wrongdoing?; title: Appendices (p. 41-256):; title: A. An anthology of deception; the evidence.; title: B. The best of C.O.P.E.; selected reprints of previous issues.; title: C. Testimony of Jack R. Cole before the House Committee on Post Office and Civil Service, May 19, 1970.; title: D. Why are the newspapers trying to kill direct mail? Excerpts from an address by James H. Rademacher, President, National Association of Letter Carriers.; title: E. A technique for influencing legislators (chart).