Lovemarks
Subtitle: the future beyond brands
By: by Kevin Roberts
Edition: Saatchi & Saatchi designers' ed
Publisher: PowerHouse; Turnaround [distributor]
Published: 2006
Place of publication: New York; London
Language: eng
Number of pages: 379
ISBN-13: 9781576873557
Subjects: Branding (Marketing); Brand name products -- Forecasting; Advertising -- Brand name products; Trademarks
Notes: Previous ed.: 2005

Includes bibliographical references and index