Making marketing work
Subtitle: proceedings of the 1995 annual conference
By: editorial team David Jobber ... (et al.).
Contributors: Jobber, David.; Marketing Education Group.; University of Bradford.; Chartered Institute of Marketing.
Publisher: University of Bradford
Published: 1995
Place of publication: (Bradford)
Language: eng
Subjects: Marketing -- Congresses.
Notes: On cover: Marketing Education Group and Chartered Institute of Marketing.