Protecting the Brand
Subtitle: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset
Publisher: Barricade Books
Published: November 25, 2003
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9781569802571
Subjects: Intellectual property, copyright & patents; Intellectual Property - Trademark; Business/Economics; Business & Economics; Business / Economics / Finance; Valuation; Management; Marketing - Product Management; Reference / General; Economics - General; Brand name products; Intangible property