Zhongguo shi chang ying xiao fa zhan bao gao
By: Chao Gangling zhu bian ; fen pian zhu bian Wang Xinxin ... [et al.].
Edition: Di 1 ban
Publisher: Shanghai cai jing da xue chu ban she
Published: 2005
Place of publication: Shanghai
Language: chi
Number of pages: 668
Subjects: Marketing
Other titles: Zhongguo shichang yingxiao fazhan baogao
Notes: Includes bibliographical references (p. 643-668).