Managing new industry creation
Subtitle: global knowledge formation and entrepreneurship in high technology
By: Thomas P. Murtha, Stefanie Ann Lenway, and Jeffrey A. Hart.
Contributors: Lenway, Stefanie Ann.; Hart, Jeffrey A.
Publisher: Stanford University Press
Published: 2001
Place of publication: Stanford, Calif
Language: eng
Number of pages: 269
ISBN-13: 9780804742283; 9780804742467
Subjects: New products -- Management; New products -- Marketing; High technology industries -- Management; Technology transfer; Globalization -- Economic aspects
Description: "This book concerns industry creation as knowledge creation. The authors argue that a new class of global, knowledge-driven manufacturing industries has emerged in which learning, continuity, and speed define competition. In these new industries, access to knowledge-creation processes matters more than ownership of physical assets. Location matters only insofar as it confers learning advantages and market access. Companies need strategies that can mobilize their organizations country-specific strengths and freely leverage them in open, global learning partnerships with allies, suppliers, and customers. The book distills principles that managers can use to seize leadership for their companies as these new industries emerge."--BOOK JACKET
Notes: Includes bibliographical references (p. 249-254) and index.