New product launch
Subtitle: 10 proven strategies
By: Joan Schneider with Jeanne Yocum.
Contributors: Yocum, Jeanne.
Publisher: Stagnito Communications
Published: 2004
Place of publication: Deerfield, Ill
Language: eng
Number of pages: 256
Subjects: New products -- Marketing.; Marketing.
Notes: Includes bibliographical references (p. [238]-244) and index.
"Avoid common launch mistakes drive sales with these winning tactics."--Cover.