Research methods in mass communication
By: edited by Guido H. Stempel III & Bruce H. Westley.
Contributors: Stempel, Guido Hermann, 1928-; Westley, Bruce H.
Publisher: Prentice-Hall
Published: 1981
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 405
Subjects: Communication -- Research -- Methodology; Mass media -- Research -- Methodology
Notes: Includes bibliographical references and indexes.