Breakpoints
Subtitle: how managers exploit radical business change
By: Paul Strabel.
Publisher: Harvard Business School Press
Published: 1992
Place of publication: Boston, Mass
Language: eng
Number of pages: 261
Subjects: Organizational change.; Corporate reorganizations.; Strategic planning.; Industrial management.
Description: "Many excellent companies have fallen from grace, not because they ignored their customers or lacked superior management skills, but because business conditions shifted beneath them. In an environment of fluctuating markets, proliferating technologies, and changing political frontiers, the management challenge is no longer to manage only growth. Now managers must cope with breakpoints, or sudden shifts in the rules of the game. In this timely book, Paul Strebel provides the first coherent approach for dealing with radical business change." "Strebel shows that breakpoints may be as enterprising as Drexel Burnham Lambert's promotion of the junk bond market - or as dramatic as its collapse. They may result from changes in industry conditions such as the emergence of new technologies or price wars, or from within the company itself in the form of a radical reorganization or the succession of a new CEO." "Companies that ignore breakpoints do so at their own peril.

Bic, for example, gained market dominance with its disposable razors, and Gillette couldn't compete successfully until it developed another innovation, the high-tech Sensor. Kirin Beer monopolized the Japanese home market after World War II with its pasteurized lager and then was overtaken by Asahi's introduction of "dry" beer in the late 1980s. When business conditions shift, the formula for success inevitably changes. Yet managers have difficulty anticipating discontinuities and only rarely do they exploit them." "This book presents a new way of managing different types of radical business change. Strebel describes a simple framework that allows managers to adapt to diverse conditions, especially those that lead to breakpoints. He suggests how to develop radical change scenarios that will help managers better anticipate or catch up with discontinuities.

Further, Strebel reveals what managers must do to create competitive discontinuities - and become true market leaders." "Breakpoints shows managers how to exploit the potential in discontinuous change, thereby outpacing the competition. Mastering the management of breakpoints will become indispensable to corporate excellence in the next decade."--Jacket.
Notes: Includes bibliographical references (p. 241-251) and index.
Table of contents: title: Describing breakpoints; title: Identifying forces of change; title: Assessing resistance; title: Mapping out scenarios; title: Developing strategic change scenarios; title: Choosing an intervention path; title: Organizing for radical change; title: Mobilizing the organization; title: Leapfrogging the competition; title: Nurturing continuous change; title: Developing strategic options; title: Realigning the corporation.