Managing customer-initiated contacts with manufacturers
Subtitle: the impact on share of category requirements and word-of-mouth behavior
By: Douglas Bowman, Das Narayandas
Contributors: Narayandas, Das; Harvard Business School
Series: Working paper / Division of Research, Harvard Business School -- 01-027; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 01-027
Publisher: Division of Research, Harvard Business School
Published: 2000
Place of publication: Boston]
Language: eng
Number of pages: 40
Copyright date: 2000
Description: In this paper, we examine behavioral outcomes following a customer-initiated contact (CIC) with a manufacturer.
Notes: Includes bibliographical references (p. 27-29).