Brand New
Subtitle: How Entrepreneurs Earned Consumers' Trust.
Publisher: Harvard Business School Press; Harvard Business School Press
Published: 2001
Place of publication: S. l
Number of pages: 469
Description: "Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these path-breaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants."--BOOK JACKET.