A quantitative approach to magazine advertisement format selection
By: [by] Daniel S. Diamond.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 277-67; Working paper (Sloan School of Management) -- 277-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 50
Subjects: Advertising media planning.; Advertising, Magazine.