Direct Marketing in Action
Subtitle: Cutting-Edge Strategies for Finding and Keeping the Best Customers
Contributors: Andrew R. Thomas (Editor); Dale M. Lewison (Editor); William J. Hauser (Editor); Linda M. Foley (Editor)
Publisher: Praeger Publishers
Published: November 30, 2006
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9780275992231
Subjects: Sales & marketing; Target marketing; Direct marketing; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Marketing - Direct; Management; Business & Economics / Marketing / General; Marketing