Quantification of decision-making in the field of advertising management -- an analysis, based upon two descriptive models, of methods used to allocate corporate advertising fund to local markets
Published: 1965
Place of publication: New York]
Language: eng
Number of pages: 126
Subjects: Advertising
Other titles: Decision-making in the field of advertising management
Notes: Reproduction of typescript.

Thesis--Columbia university.

Bibliography: l. 123-126.