Values and their measurement in consumer research
By: by Caolan Michael Mannion.
Publisher: University College Dublin
Published: 1993
Place of publication: Dublin
Language: eng
Number of pages: 164
Subjects: Consumers -- Research -- Ireland.; Consumers' preferences -- Ireland.; Consumer behavior -- Ireland.; Consumers -- Attiudes.
Notes: Thesis (M.B.S.) - University College Dublin, 1993.