Convert!
Subtitle: designing web sites to increase traffic and conversion
By: Ben Hunt
Publisher: Wiley
Published: 2011
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 288
ISBN-13: 9780470616338; 9781118036921; 9781118036938; 9781118036945
Subjects: Web sites; Design; Internet marketing; Electronic commerce; Testing; Evaluation; Internet advertising
Other titles: Designing web sites to increase traffic and conversion
Description: Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.
Notes: Includes index.
Table of contents: title: Part I.  Designing for traffic.  How to transform you web site's success; title: Search engine optimization fundamentals; title: Expanding your reach; title: Using the awareness ladder; title: Working through the awareness ladder; title: Part II.  Designing for conversion.  Making your site sell; title: Get their attention; title: Keep them engaged; title: Call them to action; title: Executing your web site strategy; title: Optimizing your web pages.