Managing a Public Relations Firm for Growth and Profit (Haworth Marketing Resources) (Haworth Marketing Resources)
Publisher: Haworth Press
Published: December 1995
Language: eng
Format: Hardcover
Number of pages: 242
ISBN-13: 9781560249559
Subjects: Management & management techniques; Public Relations; Public relations firms; Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General
First sentence: If you are reading this (and I assume that you are reading it, otherwise, why are you looking at the page?), you are probably in one of two situations: (1) You are thinking about or want to become the owner or manager of a public relations firm; or (2) You are already the owner or manager of a PR firm.