Brands and Gaming
Subtitle: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
Publisher: Palgrave Macmillan
Published: February 16, 2006
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9781403998972
Subjects: Computer Games; Sales & marketing; Marketing - Industrial; Electronics Industries (Economic Aspects); Video & Electronic - General; Games; Business / Economics / Finance; Marketing - General; Games/Puzzles; Industries - General; Business & Economics / Marketing / General; Product management; Electronic games industry