Winning the battle for relevance
Subtitle: why even the greatest become obsolete-- and how to avoid their fate
By: Michael McQueen
Publisher: Nexgen Group
Published: 2013
Place of publication: [Australia]
Language: eng
Number of pages: 269
ISBN-13: 9780646901343
Subjects: Technological innovations; Success in business; Management; Organizational change; Corporate culture; Organizational behavior; Leadership; Brand name products; Miscellanea; Branding (Marketing)
Description: The recent demise of brands such as Kodak, SAAB and HMV Music leave us with little doubt - shift is happening and no organisation or brand is immune to extinction. Businesses and industries that fail to recognize this are quickly finding themselves on the endangered species list. In this landmark book, Michael explores the 5 key reasons why even the greatest are becoming obsolete in this era of disruption and upheaval. In contrast, he highlights principles and lessons from businesses such as Lego, Swatch, IKEA and Volvo who are successfully navigating the headwinds of change and staying relevant as a result.
Notes: Includes bibliographical references (pages 251-269).