Five stars
Subtitle: the communication secrets to get from good to great
By: Carmine Gallo
Edition: First U.S. edition. First international edtion.
Publisher: St. Martin's Press
Published: 2018
Language: eng
Number of pages: 244
ISBN-13: 9781250155139; 9781250183477
Copyright date: 2018
Subjects: Persuasion (Psychology); Business communication; Communication in management
Other titles: Communication secrets to get from good to great
Description: "[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.
Notes: Includes bibliographical references (pages 223-235) and index.
Table of contents: title: Introduction: Rise up!; title: Part one. Why great communicators are irreplaceable; title: Poetry, power, and moonshots; title: Winning the war of ideas; title: Aristotle was right and neuroscience proves it; title: The human capacity to dream big; title: Part two. Who's earned five stars; title: The scientists; title: The entrepreneurs; title: The professionals; title: The leaders; title: The TED stars; title: Part three. How to get from good to great; title: The Pathos Principle; title: The three-act storytelling structure; title: Deliver the big picture; title: Smart words make the grade; title: How to give your ideas "verbal beauty"; title: Leonardo, Picasso, and you; title: Conquer the fear that holds you back; title: Conclusion: Find the tune that makes your heart sing.