Affiliate program management
Subtitle: an hour a day
By: Evgenii "Geno" Prussakov
Edition: 1st ed.
Publisher: Wiley Technology Publishing
Published: 2011
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 424
ISBN-13: 9780470651735
Subjects: Affiliate programs (World Wide Web); Advertising; Internet marketing
Description: "Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more  Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program"--
Table of contents: title: Machine generated contents note: Part I: History, Terminology & Introductory Remarks.1 Understanding Affiliate Marketing.2 Budgeting.Part II: Month 1: Pre-Launch Research & Analysis.3 Week 1: Perform Competitive Market Analysis.4 Week 2: Understand Tracking & Reporting.5 Week 3: Evaluate Program Management Options.6 Week 4: Finalize Payment Model(s) and Cookie Life.Part III: Month 2: Setting Your Affiliate Program Up.7 Week 1: Develop Creative Inventory.8 Week 2: Datafeeds, Coupons, Plugins.9 Week 3: Research & Develop Program Policies.10 Week 4: Final Brushstrokes.Part IV: Month 3: Program Launch & Affiliate Program Management.11 Week 1: Launch the Affiliate Program & Recruit.12 Week 2: Plan Your Affiliate Communication.13 Week 3: Program Management.14 Week 4: Affiliate Motivation.Part V: Month 4: Advanced Management & Analysis.15 Week 1: Study & Learn to Deal with Fraud.16 Week 2: Master Affiliate Program Analytics & Optimization.17 Deadliest Mistakes to Avoid.18 Affiliate Program Promotion Ideas.