Strategies and tools for corporate blogging
By: by John Cass.
Publisher: Butterworth Heinemann
Published: 2007
Place of publication: Amsterdam; Boston
Language: eng
ISBN-13: 9780750684163
Subjects: Business communication -- Blogs; Internet marketing; Business enterprises -- Blogs; Blogs
Table of contents: title: The need for blogger relations; title: Determining if your organization should blog; title: Developing a blogger relations strategy; title: Blogging guidelines for companies; title: Tools for blogger relations; title: Writing for blogger relations; title: The art of conversation for effective blogger relations; title: Brand strategies for effective blogging; title: Blogosphere communities; title: Blogs from the customer's perspective; title: The future of blogger relations : podcasting, Web 2.0 & social media.