The SAGE Handbook of Advertising
Contributors: Gerard J. Tellis (Editor); Tim Ambler (Editor)
Publisher: Sage Publications Ltd; Sage Publications
Published: November 8, 2007
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9781412918862
Subjects: Advertising & Promotion; Marketing - General; Advertising; Business & Economics; Business/Economics