Chinese perceptions of marketing and relationship building in the sale of machinery in China
By: Norman McGuinness, Nigel Campbell, James Leontiades.
Contributors: Campbell, Nigel.; Leontiades, James.; Manchester Business School.
Series: Working paper / Manchester Business School -- no.182; Working papers (Manchester Business School) -- no.182.
Publisher: Manchester Business School
Published: 1989
Place of publication: Manchester
Language: eng
Number of pages: 27
Subjects: Marketing -- China.; Machinery industry -- China -- Marketing.