Reklámmérték '88
Subtitle: az első magyar közvélemény-kutatás a hazai reklámokról, rekláméletről
By: Hoffmann Istvánné.
Publisher: Gondolat
Published: 1988
Place of publication: Budapest
Language: hun
Number of pages: 280
Subjects: Advertising -- Hungary -- Public opinion.; Public opinion -- Hungary.
Notes: Includes bibliographical references (p. 277-280).