Effective design of products and services
Subtitle: an approach based on integrating marketing and operations management decisions
By: Rohit Verma ... [et al.].
Contributors: Verma, Rohit.
Series: Research paper series; Research paper series (APICS Educational & Research Foundation)
Publisher: APICS Educational & Research Foundation
Published: 1999
Place of publication: Alexandria, VA
Language: eng
Number of pages: 49
Subjects: Industrial design; Production planning
Notes: Includes bibliographical references (p. 39-47).