Consumer behavior & marketing strategy
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-
Edition: 9th ed.
Publisher: McGraw-Hill Irwin
Published: 2010
Place of publication: Boston
Language: eng
ISBN-13: 9780073404769
Subjects: Consumer behavior; Marketing
Other titles: Consumer behavior and marketing strategy
Notes: Includes index.