Cases in Contemporary Strategy Analysis
Edition: 3rd edition
Publisher: Blackwell Publishers
Published: August 2003
Language: eng
Format: Paperback
Number of pages: 369
ISBN-13: 9781405111805
Subjects: Business strategy; General; Business/Economics; Business & Economics; Business / Economics / Finance; Management - General; Case studies; Decision making; Strategic Planning
First sentence: In July 1978, shortly before her 20th birthday, Madonna Louise Ciccone arrived in New York City with $35 in her pocket.