Marketingkommunikáció
Subtitle: elmélet és gyakorlat, médiaanalízis, stratégia, taktika, hatékonyság
By: Sándor Imre.
Publisher: Közgazdasági és Jogi Könyvkiadó
Published: 1987
Place of publication: Budapest
Language: hun
Number of pages: 342
Subjects: Communication in marketing.
Notes: Bibliography: p. 301-[305].