Data mining techniques
Subtitle: for marketing, sales, and customer relationship management
By: Gordon S Linoff, Michael J Berry
Contributors: Berry, Micahel J. A.
Edition: 3rd ed.
Publisher: Wiley Pub.
Published: 2011
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 847
ISBN-13: 9780470650936; 9781118087459; 9781118087473; 9781118087503
Subjects: Marketing; Data processing; Business; Data mining
Notes: Berry's name appears first on the 2nd ed.

Includes index.