Values in merchandising
Subtitle: technique report, Values and Lifestyle[s] Program
By: by Bill Huckabee.
Series: VALS report ; no. 2; VALS report ;; no. 2.
Publisher: SRI International
Published: 1978
Place of publication: Menlo Park, CA
Language: eng
Number of pages: 75
Subjects: Merchandising.; Display of merchandise.; Consumers.