International Marketing Relationships
Publisher: Palgrave Macmillan
Published: September 6, 2002
Language: eng
Format: Paperback
Number of pages: 310
ISBN-13: 9780333733783
Subjects: International business; Sales & marketing; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; International - Marketing; Management - General; Business & Economics / Management; Brand name products; Business networks; Export marketing; Relationship marketing; Strategic alliances (Business)
First sentence: Gummesson (1999) suggests that relationship marketing is a pair of 'eyeglasses' a reader might use to study marketing issues.