Essentials of health care marketing
By: Eric N. Berkowitz
Edition: 3rd ed.
Publisher: Jones & Bartlett Learning
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 516
ISBN-13: 9780763783334
Notes: Includes bibliographical references and index.
Table of contents: title: The meaning of marketing; title: Marketing strategy; title: The environment of marketing strategy; title: Buyer behavior; title: Marketing research; title: Market segmentation; title: Developing customer loyalty; title: Product strategy; title: Price; title: Distribution; title: Promotion; title: Advertising; title: Sales and sales management; title: Controlling and monitoring.