Essentials of marketing
Subtitle: a marketing strategy planning approach
By: William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Contributors: Cannon, Joseph P., Ph. D.; McCarthy, E. Jerome
Edition: 11th ed.
Publisher: McGraw-Hill/Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 660
ISBN-13: 9780073404714
Subjects: Marketing
Notes: System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.

Includes index.