Corporate reputation
Subtitle: managing the new strategic asset
By: John Smythe, Colette Dorward, Jerome Reback.
Contributors: Dorward, Colette.; Reback, Jerome.
Publisher: Century Business
Published: 1992
Place of publication: London
Language: eng
Number of pages: 180
Subjects: Organizational effectiveness.; Communication in organizations.; Corporate image.; Strategic planning.
Notes: Includes index.