Product-Country Images
Subtitle: Impact and Role in International Marketing
Contributors: Louise A., Ph.D. Heslop (Editor)
Publisher: Haworth Press
Published: May 1993
Language: eng
Format: Paperback
Number of pages: 477
ISBN-13: 9781560242376
Subjects: International business; Sales & marketing; International - General; Business/Economics; Business & Economics; Business / Economics / Finance; International - Marketing; Consumers' preferences; Cross-cultural studies; Marketing
First sentence: In this passage from his recent best-seller, Foucault's Pendulum, Eco uses his polyglot facility with words, and his scholarly background (he is Professor of Semiotics at the University of Bologna in Italy), to describe what an "image" is and does better than most people could: in short, an image is a beautiful thing.