Stochastic consumer brand choice models
Subtitle: purely behavioral and decision models
By: Franz Böcker.
Series: Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft ;; Nr. 141
Publisher: Universität Regensburg, Fakultät für Wirtschaftswissenschaft
Published: 1981
Place of publication: [Regensburg]
Language: eng
Number of pages: 23
Subjects: Brand choice -- Mathematical models.; Decision making -- Mathematical models.
Notes: Bibliography: leaves 22-23.