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Subtitle: using social media to create a new type of social business
By: Sandy Carter
Publisher: IBM Press
Published: 2012
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 267
ISBN-13: 9780132618311
Subjects: Social media; Business enterprises; Online social networks; Computer network resources; Economic aspects; Business networks
Table of contents: title: The agenda for social business success; title: Align organizational goals and culture; title: Gain "friends" through social trust; title: Engage through experiences; title: Network your business processes; title: Design for reputation and risk management; title: Analyze your data; title: Technology as a competitive ingredient; title: Draw up your agenda.