Consumer behaviour
Subtitle: a European outlook
By: Leon G. Schiffman, Håvard Hansen and Leslie Kanuk
Contributors: Hansen, Håvard; Kanuk, Leslie Lazar
Edition: 2nd ed.
Publisher: Pearson
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 460
ISBN-13: 9780273736950
Subjects: Motivation research (Marketing); Consumer behavior
Notes: Includes bibliographical references and index.
Table of contents: title: An introduction to the study of consumer behaviour; title: Consumer research; title: Market segmentation; title: Consumer decision-making; title: Consumer motivation; title: Personality and consumer behaviour; title: Consumer perception; title: Consumer learning; title: Consumer attitude formation and change; title: Communication and consumer behaviour; title: Reference groups and family influences; title: Social class and consumer behaviour; title: The influence of culture and subculture on consumer behaviour; title: Cross-cultural consumer behaviour : an international perspective; title: Consumer influence and the diffusion of innovations; title: Consumer decision-making-again.