The buying brain
Subtitle: secrets of selling to the subconscious mind
By: A.K. Pradeep.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 252
ISBN-13: 9780470601778
Subjects: Neuromarketing; Consumer behavior; Shopping -- Psychological aspects; Marketing -- Psychological aspects
Description: The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to *Brain-friendly product concepts, design, prototypes, and formulation *Highly effective packaging, pricing, advertising, and in-store marketing *Building stronger brands that attract deeper consumer loyalty.
Notes: Includes index.
Table of contents: title: Trillion to persuade the brain; title: Neuromarketing technology; title: Your customer's brain is 100,000 years old; title: The brain 101 in ten minutes; title: The five senses and the buying brain; title: The boomer brain is buying; title: The female brain is buying; title: The mommy brain is buying; title: The empathic brain is buying; title: Neuromarketing measures and metrics; title: The consumer journey; title: The buying brain and brands; title: The buying brain and products; title: The buying brain and packaging; title: The buying brain in the aisle; title: The buying brain and advertising; title: The buying brain, screens, and social media; title: Vision of the future.