cross cultural examination of correlationship between antecedents of behaviour (knowledge, perception, subjective norm and attitude) and refilling behaviour - in the case of the Body Shop.
Contributors: University of North London. Business School.
Published: 2001
Language: eng
Number of pages: 73
Notes: Unpublished typescript.

Submitted in partial fulfilment of the requirements for the degree of MA in Marketing - University of North London, 2001.