Bank marketing
Subtitle: two lectures on marketing and its application to banking, the Ernest Sykes memorial lectures 1969, delivered in the Library of the Institute of Bankers, October 1969
By: (by B. D. Misselbrook and D. V. Weyer).
Contributors: Weyer, Deryk Vander.
Series: The Ernest Sykes memorial lectures -- 1969
Publisher: Institute of Bankers
Published: 1969
Place of publication: London
Language: eng
Number of pages: 35
Subjects: Banks and banking -- Addresses, essays, lectures.
Genres: Addresses, essays, lectures.