Dimensions of consumer behavior.
By: Edited by James U. McNeal. Contributing authors: Milton Alexander [and others]
Contributors: Alexander, Milton.
Edition: 2d ed.
Publisher: Appleton-Century-Crofts
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 446
Subjects: Consumer behavior -- United States; Consumption (Economics) -- United States; Market surveys -- United States
Notes: Includes bibliographical references.