Review of marketing research
By: edited by Naresh K. Malhotra
Contributors: ebrary, Inc
Edition: 1st ed.
Series: Review of marketing research -- v. 7
Publisher: Emerald
Published: 2010
Place of publication: Bingley, UK
Language: eng
Format: [electronic resource] /
Number of pages: 302
ISBN-13: 9780857244758; 9780857244765
Subjects: Industrial Research; Marketing research
Notes: Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.