Blickverhalten und Gedächtnisleistung beim visuellen Werbekontakt
Subtitle: unter bes. Berücks. von Plazierungseinflüssen
By: Ulrich Bernhard.
Publisher: Haag und Herchen
Published: 1978
Place of publication: Frankfurt/Main
Language: ger
Number of pages: 217
Subjects: Memory.; Eye -- Movements.; Selectivity (Psychology); Motivation (Psychology); Pleasure.
Notes: Bibliography: p. 199-217.
Originally presented as the author's thesis, Saarbrücken.