Lesly's handbook of public relations and communications
By: edited by Philip Lesly.
Contributors: Lesly, Philip, 1918-
Edition: 4th ed.
Publisher: Probus Pub. Co.
Published: 1991
Place of publication: Chicago, Ill
Language: eng
Number of pages: 874
Subjects: Public relations -- Handbooks, manuals, etc.
Other titles: Lesly's public relations handbook.; Handbook of public relations and communications.
Notes: Includes bibliographical references (p. 829-836) and index.
Rev. ed. of: Lesly's public relations handbook. 3rd ed. 1983.
Table of contents: title: The nature and role of public relations; title: Policy, issues, crises, and opportunities; title: The nature of effective communications; title: Dynamics and role of public affairs / Raymond L. Hoewing; title: Working with federal government / Ernest Wittenberg and Philip Lesly; title: Working with state government / Richard A. Armstrong; title: Having a voice in politics / Mace Broide; title: Community relations / Wilbur J. Peak; title: Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson; title: Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz; title: Investor relations / Eugene Miller; title: Employee relations / Richard Bevan and John N. Bailey; title: Public relations and labor matters / Robert W. Hefty; title: Public relations and marketing / Judith Rich; title: Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer; title: Consumer affairs and consumerism / John W. Felton; title: Analysis, planning, and programming; title: Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly; title: Fact-finding for public relations / William W. Cook; title: Preparations for communicating / Herbert M. Baus and Philip Lesly; title: Relations with publicity media; title: Publicity in newspapers / Herbert M. Baus and Philip Lesly; title: Publicity in magazines / Herbert M. Baus; title: Books and other publications / Herbert M. Baus and Philip Lesly; title: Publicity in TV and radio; title: Publicity in the movies / Martin M. Cooper; title: Sponsored films, videos, and other audio/visual media / Loren J. Kallsen; title: Controlled electronic communications / James L. Horton and Dermot McKeone; title: Using advertising for public relations communication; title: Direct communications methods / Herbert M. Baus and Philip Lesly; title: Working with influential groups / Herbert M. Baus and Philip Lesly; title: How to use graphics and printing / Paul R. Nelson; title: The utility and its publics / Howard A. Praeger and James F. Minehan; title: Public relations for the business and professional association / J. Carroll Bateman; title: Public relations for financial organizations / Ronald E. Rhody; title: Public relations for retailers / Terry Mayer; title: Public relations for the small- to mid-sized company / Philip W. Taggart; title: Public relations for charities and other nonprofit organizations / Don Bates; title: Public relations for religion and religious groups / Marvin C. Wilbur; title: Public relations for educational institutions / Michael Radock; title: The public relations of government / William I. Greener, Jr., and George J. Tanber; title: Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe; title: Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom; title: International public relations / Robert S. Leaf; title: Organization and function of the corporate public relations department / Charles H. Prout; title: The place and function of the public relations counsel; title: Considerations of law in public relations / Frank Walsh and Philip Lesly; title: Other functions, principles, and trends; title: Appendix: Codes of professional standards for the practice of public relations. Public relations organizations.