Seeking customers
By: edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
Contributors: Shapiro, Benson P.; Sviokla, J. J.
Series: The Harvard business review book series
Publisher: Harvard Business School Pub.
Published: 1993
Place of publication: Boston, MA
Language: eng
Number of pages: 343
Subjects: Selling.; Consumers' preferences.; Consumer satisfaction.
Other titles: Harvard business review.
Notes: Includes bibliographical references and index.
Articles originally published in the Harvard business review.
Companion volume to: Keeping customers.