Marketing identities through language
Subtitle: English and global imagery in French advertising
By: Elizabeth Martin.
Publisher: Palgrave Macmillan
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: Advertising -- France.; Advertising -- Language.; Multilingualism.; Multiculturalism.; Intercultural communication.; Globalization.
Notes: Includes bibliographical references and index.