Judging a book by its cover
Subtitle: fans, publishers, designers, and the marketing of fiction
By: edited by Nicole Matthews and Nickianne Moody.
Contributors: Matthews, Nicole.; Moody, Nickianne.
Publisher: Ashgate Pub.
Published: 2007
Place of publication: Aldershot, Hants; Burlington, VT
Language: eng
ISBN-13: 9780754657316
Subjects: Book covers; Books -- Marketing; Paperbacks -- Marketing; Literature publishing; Popular literature -- Publishing; Authors and readers; Books and reading; Book industries and trade
Notes: Includes bibliographical references and index.
Table of contents: title: The paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery; title: How books are positioned in the market : reading the cover / Angus Phillips; title: Relocating Liverpool in the 1990s : through the covers of regional saga fiction / Val Williamson; title: Empirical studies of the bookshop : context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody; title: Literary prizes, production values, and cover images / Elizabeth Webby; title: Book marketing and the Booker Prize / Claire Squires; title: Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford; title: Pop goes the paperback / Gerry Carlin and Mark Jones; title: Now a major motion picture : the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell; title: In real life : book covers in the Internet bookstore / Alexis Wheedon; title: Cover charge : selling sex and survival in lesbian pulp fiction / Melissa Sky; title: Addressing "young adults" : the case of Francesa Lia Block / Chris Richards; title: Images, messages, and the paratext in Algerian women's writing / Pamela Pears.