Market segmentation; concepts and applications.
By: Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.
Contributors: Fiorillo, Henry F., joint comp.; Cayley, Murray Alexander, 1936- joint comp.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1972
Place of publication: New York
Language: eng
Number of pages: 486
Subjects: Market segmentation -- Addresses, essays, lectures
Notes: Bibliography: p. 469-483.