Social media is bullshit
By: B. J. Mendelson
Edition: 1st ed.
Publisher: St. Martin's Press
Published: 2012
Place of publication: New York,N.Y
Language: eng
ISBN-13: 9781250002952
Subjects: Social media; Marketing
Notes: Includes bibliographical references.
Table of contents: title: An introduction: bullshit; title: Our terrible, horrible, no good, very bad website; title: Astonishing tales of mediocrity; title: "I wrote this book for Pepsi"; title: Social media is bullshit; title: Social media is bullshit; title: There is nothing new under the sun; title: or on the web; title: Shovels and sharecroppers; title: Yeah, that's the ticket!; title: And now you know; title: the rest of the story; title: The asshole based economy; title: There's no such thing as an influencer; title: Analyze this; title: Some kind of monster : meet the people who made the myth; title: Maybe "social media" doesn't work so well for corporations either?; title: Kia and facebook sitting in a tree; title: How marketers, cyber hipsters, and others deal with their critics (hint: not well); title: How to succeed in (selling) bullshit without really trying; title: How to create and spread bullshit in seven easy steps; title: And the answer is; title: How to really make it on the web; title: Everything you will ever need to know about marketing; title: Recap; title: The anti-social media manifesto; title: Endnotes; title: Acknowledgments.