The media of mass communication
By: John Vivian.
Edition: 10th ed.
Publisher: Pearson
Published: 2010
Place of publication: Upper Saddle River
Language: eng
Number of pages: 504
ISBN-13: 9780205693054
Subjects: Mass media
Table of contents: title: The mass media. Mass media literacy; title: Media technology; title: Media economics; title: Ink on paper; title: Sound media; title: Motion media; title: New media landscape; title: Mass messages. News; title: Entertainment; title: Public relations; title: Advertising; title: Mass audiences; title: Mass media issues. Mass media effects; title: Media and democracy; title: Mass media globalization; title: Media law; title: Ethics.