"Customer loyalty as a construct in the marketing of banking services"
By: by Arun K. Jain, Christian Pinson and Naresh K. Malhotra.
Contributors: Pinson, Christian.; Malhotra, Naresh K.
Series: Working papers / INSEAD -- no.87/06
Publisher: INSEAD
Published: 1986
Place of publication: Fontainbleau
Language: eng
Number of pages: 45