Advertising and promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch & Michael A. Belch.
Contributors: Belch, Michael A.
Edition: 8th ed.
Publisher: McGraw-Hill Irwin; McGraw-Hill/Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 864
ISBN-13: 9780073381091
Subjects: Advertising; Sales promotion; Communication in marketing
Notes: Includes index.