On message
Subtitle: television advertising by the presidential candidates in election 2008
By: E. D. Dover
Publisher: Lexington Books
Published: 2010
Place of publication: Lanham, MD
Language: eng
Number of pages: 261
ISBN-13: 9780739147900
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction and general overview; title: Overview of the election campaigns; title: The nomination campaigns; title: Democrats : the early votes; title: Democrats : Obama versus Clinton; title: The Republican nomination campaign; title: The general election; title: The Obama campaign; title: The McCain campaign; title: Observations; title: Discussion and conclusions.