Multidimensional marketing
Subtitle: managerial, societal, philosophical
By: W. Thomas Anderson, Jr., Catherine Carlisle Bentley, Louis K. Sharpe IV.
Contributors: Bentley, Catherine Carlisle, joint author.; Sharpe, Louis K., joint author.
Publisher: Austin Press
Published: 1976
Place of publication: Austin, Tex
Language: eng
Number of pages: 324
Subjects: Marketing; Marketing -- Management; Marketing -- Social aspects
Notes: Bibliography: p. 314-320.
Includes index.