Creating do-it-yourself customers
Subtitle: how great customer experiences build great companies
By: Peter C. Honebein, Roy F. Cammarano.
Contributors: Cammarano, Roy F.
Publisher: Thomson
Published: 2005
Place of publication: Mason, Ohio
Language: eng
Number of pages: 264
Subjects: Consumer education.; Customer relations.
Notes: Includes bibliographical references (p. 238-253) and index.