Marketing
Subtitle: an integrated analytical approach
By: Roy T. Shaw, Richard J. Semenik, Robert H. Williams.
Contributors: Semenik, Richard J., joint author.; Williams, Robert H.; Taylor, Weldon Johnson, 1908-
Edition: 4th ed.
Publisher: South-western Pub. Co.
Published: 1981
Place of publication: Cincinnati
Language: eng
Number of pages: 426
Subjects: Marketing.
Notes: Includes bibliographical references and index.
Previous editions entered under W. J. Taylor.