Shi chang ying xiao:yuan li yu shi jian
Subtitle: Principles of marketing
By: Fei li puKe te le, Jia liA mu si te lang zhu ; Philip Kotler, Gary Armstrong ; Lou zun yi
Contributors: A. mu si te lang (Armstrong, Gary) Zhu; Lou, Zun, Yi
Edition: Di 1 ban.
Series: Gong shang guan li jing dian yi cong
Publisher: Zhong guo ren min da xue chu ban she
Published: 2015
Place of publication: Beijing
Language: chi
Format: Zhuan zhu.
Number of pages: 649
ISBN-13: 9787300213392
Subjects: Shi chang ying xiao
Other titles: Principles of marketing
Description: Zai shu zi he she jiao shi dai chuang zao gu ke jia zhi he gu ke guan xi zeng jia quan xin nei rong"shu zi shi dai:wang luo, Yi dong, She jiao mei ti ying xiao". Tan tao le gu ke can yu ying xiao de xin xing qu shi. Xin zeng zheng he ying xiao gou tong de zui qian yan nei rong, Zhi dao ying xiao zhe ru he rong he chuan tong mei ti yu xin xing gong ju, Jian li he chuang zao geng jia jing zhun, Ge xing hua he hu dong de ke hu guan xi. Bu chong da liang guan yu quan qiu ying xiao de zui xin nei rong. Bu chong da liang qi ye shi li, Ji you bao jie, Ke kou ke le, Wo er ma, IBM he mai dang lao deng chuan tong qi ye, Ye bao kuo gu ge, Ping guo, Wang fei, Lian shu deng xin shi dai de shu zi jing zheng zhe.
Notes: Yi zi yuan shu di 16 ban.

Ben shu zhong wen jian ti zi ban you pei sheng jiao yu chu ban gong si shou quan.

Fei li puKe te le(Philip Kotler), Shi chang ying xiao xue quan wei, Mei guo xi bei da xue kai luo ge guan li xue yuan guo ji ying xiao xue S.C. Zhuang chen rong yu jiao shou, Yong you zhi jia ge da xue jing ji xue shuo shi xue wei he ma sheng li gong xue yuan jing ji xue bo shi xue wei. Jia liA mu si te lang(Gary Armstrong), Bei ka luo lai na da xue Kenan-Flagler shang xue yuan zi shen jiao shou, Zai di te lü wei en zhou li da xue huo de xue shi he shuo shi xue wei, Zai mei guo xi bei da xue huo de ying xiao xue bo shi xue wei. A mu si te lang bo shi zai zhi ming de guan li za zhi shang fa biao guo duo pian wen zhang. Zuo wei yi ming zi xun shi he xue zhe, Ta ceng he xu duo gong si zai ying xiao diao yan, Xiao shou guan li he ying xiao zhan lüe fang mian you guo he zuo. Dan a mu si te lang bo shi zui wei re ai de hai shi jiao xue gong zuo. Ta ji ji can yu shang xue yuan xue sheng xiang mu de guan li gong zuo, Bing yin ci huo de xiao ji he yuan ji de jiao yu jiang xiang.