A quick start guide to mobile marketing
Subtitle: how to create a dynamic campaign and improve your competitive advantage
By: Neil Richardson
Edition: 1st ed.
Publisher: Kogan Page
Published: 2010
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749460983; 9780749460990
Notes: Includes bibliographical references.
Table of contents: title: Reflect on : the more things change the more things stay the same; title: Enable change; title: Actively communicate; title: Consider your situation; title: Consider your situation (II); title: Harvest knowledge; title: Nurture growth; title: Embrace co-ordination; title: Where do you stand?; title: Where do you stand (II)?.