Brand Management
Subtitle: the Indian context
By: Y.L.R. Moorthi.
Publisher: Vikas Pub. House; Distributors, UBS Publishers' Distributors
Published: 2000
Place of publication: New Delhi
Language: eng
Number of pages: 171
Subjects: Brand name products -- India -- Management.; Health products -- India -- Marketing.
Notes: Includes bibliographical references and index.