Cases in strategic management
By: [edited by] Alan J. Rowe, Richard O. Mason, Karl E. Dickel.
Contributors: Rowe, Alan J.; Mason, Richard O.; Dickel, Karl E.; Rowe, Alan J.
Publisher: Addison-Wesley Pub. Co.
Published: 1986
Place of publication: Reading, Mass
Language: eng
Number of pages: 295
Subjects: Strategic planning -- United States -- Case studies.; Management -- United States -- Case studies.
Notes: Includes bibliographical references and index.
Contains cases previously included in: Strategic management & business policy / Alan J. Rowe, Richard O. Mason, Karl E. Dickel. 2nd ed. 1985.