Successful direct marketing methods
Subtitle: interactive, database, and customer-based marketing for digital age
By: Bob Stone and Ron Jacobs
Contributors: Jacobs, Ron, 1948-
Edition: 8th ed
Publisher: McGraw-Hill
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 663
ISBN-13: 9780071458290
Subjects: Direct marketing
Notes: Includes index