Influencing human behavior.
Publisher: W. W. Norton
Published: 1965
Place of publication: New York
Language: eng
Number of pages: 296
Subjects: Psychology, Applied
Table of contents: value: Part one: Introductory techniques. I. The key problem: capturing the attention; value: II. The appeal to wants; value: III. The problem of vividness; value: IV. The psychology of effective speaking; value: V. The psychology of effective writing; value: VI. Crossing the interest dead-line; value: VII. Making ideas stick; value: Part two: Fundamental techniques. VIII. How to change persons: the entering wedge; value: IX. The building of habits: associative techniques; value: X. Our unconscious fabrication habits; value: XI. The problem of straight thinking; value: XII. Diagnosing the public; value: XIII. Training the creative mind; value: XIV. Conflict and invention; value: XV. The technique of humor; value: XVI. The individual and his world.