How to Create Successful Catalogs
Publisher: NTC/Contemporary Publishing Company
Published: February 1987
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780844236506
Subjects: Sociology, Social Studies; Business & Economics; Marketing - Direct; Business / Economics / Finance; Advertising, Direct-mail; Commercial catalogs
First sentence: The word catalog is derived from the Greek word katalogos, which means to list.