Marketingstrategie für ein neues Produkt
By: Michael Sofka.
Publisher: Rüegger
Published: 1975
Place of publication: Diessenhofen
Language: ger
Number of pages: 394
Subjects: New products.; Wild oat -- Marketing.; Product management.; Marketing -- Management.
Notes: Bibliography: p. 381-394.
Originally presented as the author's thesis, Basel.