Creative strategy and tactics in advertising
Subtitle: a managerial approach to copywriting and production
By: Sherilyn K. Zeigler, J. Douglas Johnson.
Contributors: Johnson, J. Douglas, 1918- joint author.
Series: Grid series in advertising and journalism
Publisher: Grid Pub.; Grid Pub
Published: 1981
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 324
Subjects: Advertising.
Notes: Includes bibliographical references and index.