Marketing in the 21st century and beyond
Subtitle: timeless strategies for success
By: [edited by] Bruce D. Keillor
Edition: Condensed ed.
Publisher: Praeger
Published: 2013
Place of publication: Santa Barbara, Calif
Language: eng
Number of pages: 265
ISBN-13: 9781440828522; 9781440828539
Subjects: Marketing
Other titles: Marketing in the 21st century.
Description: "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.
Notes: Rev. ed. of: Marketing in the 21st century. c2007.

Includes bibliographical references and index.