The impulse factor
Subtitle: an innovative approach to better decision making
By: Nick Tasler.
Publisher: Simon & Schuster
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781439157275; 9781416562559
Subjects: Choice (Psychology); Impulse; Decision making
Notes: "A Fireside Book."

Hardback ed. published in 2008 as: The impulse factor : why some of us play it safe and others risk it all.

Includes bibliographical references and index.
Table of contents: title: Origin of seekers: from caveman to cage fighters; title: Impulsivity's hidden side: the secret of being directionally correct; title: Eat or be eaten: what politicians have learned from primates; title: Bubblology: the plague of the $76,000 flower; title: Common sense of ownership; title: Factoring you into your decisions; title: Potential seekers: directing your innovative impulses; title: Risk managers: conquering the fear of big cats; title: Striking a balance.