Creative strategy in advertising
By: Bonnie L. Drewniany, A. Jerome Jewler
Contributors: Jewler, A. Jerome
Edition: 10th ed.
Publisher: Wadsworth/Cengage Learning
Published: 2011
Place of publication: Boston, MA
Language: eng
Number of pages: 328
ISBN-13: 9781439082706
Subjects: Advertising copy; Advertising layout and typography
Notes: Jewler's name appears first on earlier editions.

Includes bibliographical references and index.