Fundraising management
By: Adrian Sargeant and Elaine Jay.
Contributors: Jay, Elaine.
Publisher: Routledge
Published: 2004
Place of publication: London; New York
Language: eng
Number of pages: 347
Subjects: Fund raising -- Management.
Description: "This text is the first comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The text offers key analyses of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns." "Fundraising Management is for students of fundraising and non-profit professionals alike."--Jacket.
Notes: Includes bibliographical references and index.