Direct Marketing
Subtitle: Strategy, Planning, Execution
Edition: 3rd edition
Publisher: Mcgraw-Hill
Published: August 1994
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780070460324
Subjects: Sales & marketing; Direct Marketing; Business/Economics
First sentence: "All the armies of the world are not as powerful as an idea whose time has come."