The brand bubble
Subtitle: the looming crisis in brand value and how to avoid it
By: John Gerzema, Ed Lebar ; foreword by Peter Stringham.
Contributors: Lebar, Ed, 1943-
Publisher: Wiley; Jossey-Bass
Published: 2008
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 252
ISBN-13: 9780470183878
Subjects: Brand name products -- Valuation; Branding (Marketing); Brand name products -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.