Writing a convincing business plan
By: Arthur R, DeThomas, Ph. D., Stephanie A. Derammelaere, M.B.A., and Steven Fox, J.D., M.B.A.
Contributors: Fox, Steven; Derammelaere, Stephanie A.
Edition: Fourth edition.
Series: Barron's business library; Barron's business library
Published: 2015
Language: eng
Number of pages: 265
ISBN-13: 9781438004808
Subjects: Business planning; Business writing
Description: How to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
Notes: Includes index.

Includes bibliographical references and index.
Table of contents: title: Supporting documents for the presentation package. Packaging the business plan ; The executive summary ; The financing proposal ; The business description; title: Preparing operating plans. The industry analysis ; The market analysis and sales forecast ; The marketing plan ; The operating plan ; The organization plan ; The financial plan ; What is financial ratio analysis? ; Financial fundamentals and financing sources.