Business decisions that changed our lives.
By: Edited by Sidney Furst and Milton Sherman.
Contributors: Sherman, Milton, joint ed.
Publisher: Random House
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 369
Subjects: Decision-making -- Case studies
Genres: Case studies.
Description: First-hand accounts of seventeen business decisions involving products or services so outstandingly successful that they changed consumer habits and behavior.
Notes: Bibliographical footnotes.