Marketing management
Subtitle: knowledge and skills : text, analysis, cases, plans
By: J. Paul Peter, James H. Donnelly, Jr.
Contributors: Donnelly, James H.
Publisher: Business Publications
Published: 1986
Place of publication: Plano, Tex
Language: eng
Number of pages: 730
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: "Secondary data sources": p. [703]-716.
Includes indexes.