Interview with Ranjan Kapur, interviewed by Sunil Gupta, Mumbai, India
Publisher: Harvard Business School
Published: 2015
Place of publication: Boston, MA
Language: eng
Number of pages: 49
Subjects: Interviews; Advertising; Marketing; International business enterprises; Businessmen; Globalization; Joint ventures; Business; History; Commerce; WPP Group; Ogilvy & Mather; ISDI WPP School of Communication
Description: Ranjan Kapur, who spent fifty years in the advertising industry and led one of the largest advertising agencies, Ogilvy and Mather, in India, describes his personal journey over these decades and highlights the dramatic changes in the advertising industry with the opening of Indian economy in the 1990s and the rise of digital technology. Kapur shares his personal experiences of working in three different countries - India, Singapore and the United States, his successes and failures, his experience of turning around a company, his views on global branding, and his reflection on work-life balance.
Notes: Title from PDF title page (viewed on October 26, 2015).

Access restrictions to transcript may apply. Contact Baker Library Historical Collections for more information.

Access to video file restricted to holders of a valid Harvard ID.

Video interview conducted in English on 2015 August 5 in Mumbai by Sunil Gupta, Edward W. Carter Professor of Business Administration, Harvard Business School through the sponsorship of the Business History Initiative, Harvard Business School.

Interview with Ranjan Kapur, interviewed by Sunil Gupta, Mumbai, India, August 5, 2015, Creating Emerging Markets Oral History Collection, Baker Library Historical Collections, Harvard Business School.

System requirements: Adobe Acrobat Reader.

Mode of access: World Wide Web.

Forms part of: Creating Emerging Markets oral history collection, 2006-