Religion as brands
Subtitle: new perspectives on the marketization of religion and spirituality
By: edited by Jean-Claude Usunier (Université de Lausanne, Switzerland), Jörg Stolz (Université de Lausanne, Switzerland)
Series: Ashgate AHRC/ESRC religion and society series
Publisher: Ashgate
Published: 2014
Place of publication: Burlington, VT
Language: eng
Number of pages: 256
ISBN-13: 9781409467557; 9781409467564; 9781409467571
Subjects: Religion; Economic aspects; Branding (Marketing); Consumption (Economics)
Notes: Includes bibliographical references (pages 219-244) and index.