Consumer input for marketing decisions
Subtitle: a study of corporate departments for consumer affairs
By: Claes Fornell.
Series: Praeger special studies in U.S. economic, social, and political issues
Publisher: Praeger Publishers; ABC-CLIO, LLC
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 164
Subjects: Consumer affairs departments -- United States.; Marketing -- Decision making.
Notes: Bibliography: p. 151-164.