Understanding consumer decision making
Subtitle: the means-end approach to marketing and advertising strategy
By: Thomas J. Reynolds and Jerry C. Olson, editors
Publisher: Lawrence Erlbaum
Published: 2000
Place of publication: Mahwah, N.J; London
Language: eng
Format: [electronic resource] :
Number of pages: 447
ISBN-13: 9780585387017
Subjects: Management; Electronic books; Marketing; Consumer Behavior; Consumer behavior; BUSINESS & ECONOMICS
Notes: Includes bibliographical references and index.

Description based on print version record.