A note on the relationship between promotion sensitivity and consumer specific variables
By: by Peter S. Fader, Leigh McAlister.
Contributors: McAlister, Leigh.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- #1663-85; Working paper (Sloan School of Management) -- 1663-85.
Publisher: The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1985
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20
Subjects: Marketing.; Consumers.