Planning and control through marketing research
By: (by) Bo Arpi ; translated (from the Swedish) by A. Franklin Colborn.
Contributors: Colborn, A Franklin.
Publisher: Hutchinson
Published: 1973
Place of publication: London
Language: eng
Number of pages: 249
Subjects: Marketing research.
Work titles: Modern marknadsanalys för planering ochKontroll
Notes: Translation of 'Modern marknadsanalys för planering och Kontroll'. Stockholm, Bonnier, 1969.

Bibl.p.233-240.