Communication in the CSR Context
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740306408
Table of contents: title: Content; title: 1. Introduction; title: 2. Corporate Social Responsibility (CSR); title: 2.1. The Definition; title: 2.2. The Benefits; title: 2.3. The Implementation; title: 3. The CSR Communication Framework; title: 3.1. The Principles of Communication; title: 3.2. CSR Communication Strategy; title: 4. Internal Communication; title: 4.1. Internal Communication Approaches; title: 4.2. Most Commonly Used Communication Channels for Employee Engagement; title: 4.3. The Benefits; title: 4.4. The Challenges; title: 4.5. Internal CSR Programmes; title: 4.6. The Practice; title: 5. Social Media & CSR; title: 5.1. Social Media Network (SMN); title: 5.2. Types of Social Media Users; title: 5.3. SMN & CSR; title: 6. Examples of Best Practice; title: 6.1. Starbucks; title: 6.2. TNT; title: 6.3. Nestlé; title: 6.4. Dr; title: 6.5. Soliman Fakeeh Hospital; title: 6.6. Unilever; title: 6.7. Centrica; title: 7. References