Psycholinguistic Phenomena in Marketing Communications
Edition: 1 edition
Publisher: Lawrence Erlbaum
Published: December 12, 2006
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780805856903
Subjects: Advertising; Consumer issues; Psycholinguistics; Social, group or collective psychology; Language; Psychology; Language Arts / Linguistics / Literacy; Linguistics; Applied Psychology; Communication; Business & Economics / Marketing / General; Psychology & Psychiatry / Applied Psychology; Semantics