Relationship Marketing
Subtitle: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Contributors: Thorsten Hennig-Thurau (Editor); Ursula Hansen (Editor)
Edition: 1 edition
Publisher: Springer
Published: March 15, 2000
Language: eng
Format: Hardcover
Number of pages: 459
ISBN-13: 9783540669425
Subjects: Customer services; Public relations; Relationship marketing; Customer relations; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Customer Service; Beziehungsmarketing; Business & Economics / Marketing / General; Business & Economics-Advertising & Promotion; Business & Economics-Customer Service; Customer Retention; Customer Staisfaction; Kundenbindung; Kundenzufriedenheit; Management
First sentence: Sixteen years have passed since the relationship marketing concept was first mentioned in the literature, by Berry (1983), and the concept is still en vogue, maybe more so now than ever before.