Marketing in the participation age
Subtitle: a guide to motivating people to join, share, take part, connect, and engage
By: Daina Middleton
Publisher: John Wiley & Sons Inc.
Published: 2013
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 205
ISBN-13: 9781118402306
Subjects: Marketing; Customer relations
Description: "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--
Notes: Includes bibliographical references (p. 195-197) and index.
Table of contents: title: Introduction: The Participation Age; title: Marketing in the Age of Participation; title: The Catalyst: The Consumer-to-Participant Transformation; title: Tools for the Past 60 Years; title: Time for a Participation Revolution; title: Participation Way for the Participation Age; title: D + E + C = P2: Discover; title: D + E + C = P2: Empower; title: D + E + C = P2: Connect; title: D + E + C = P2: Participation; title: D + E + C = P2: Performance; title: Planning: Bringing the Participation Way to Life; title: Measuring Participation Performance; title: The Future Marketer: The Nurturist.