Changing marketing and marketing change
Subtitle: 1970 spring conference : abstracts of papers
By: edited by Neil H. Borden, Jr., Christopher Gale
Series: Series -- 31; Series (American Marketing Association) -- 31.
Publisher: American Marketing Association
Published: 1970
Place of publication: Chicago
Language: eng
Number of pages: 56
Subjects: Marketing; Congresses
Notes: 1970 International Marketing Congress, held in Kansas City, Mo., March 30-April 2.

Includes index.