Marketing research
Subtitle: text and cases
By: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Contributors: Westfall, Ralph L., joint author.; Stasch, Stanley F., joint author.
Edition: 4th ed.
Publisher: R. D. Irwin
Published: 1977
Place of publication: Homewood, Ill
Language: eng
Number of pages: 692
Subjects: Marketing research.
Notes: Includes bibliographical references and index.