Marketing
Subtitle: concepts andapplications
By: Charles D. Schewe, Reuben M. Smith.
Contributors: Smith, Reuben M.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1983
Place of publication: New York; London
Language: eng
Number of pages: 715
Subjects: Marketing.
Notes: Previous ed., 1980.

Includes bibliographies and index.