The truth about successful entrepreneurship
Subtitle: collection
Series: Truth about; Truth about (FT Press)
Publisher: FTPress Delivers
Published: 2011
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780132655248; 9780132654876
Subjects: Entrepreneurship; Consumers' preferences; Branding (Marketing); New business enterprises; Organizational change
Notes: Imprint from p. [3] of cover.

"FT Press Delivers collections"--Cover.

Includes bibliographical references.
Table of contents: title: Truth about what customers want  -- Michael R. Solomon; title: Truth about creating brands people love  -- Brian D. Till and Donna Heckler; title: Truth about starting a business  -- Bruce R. Barringer; title: Truth about thriving in change -- William S. Kane.