Brand identity essentials
Subtitle: 100 principles for designing logos and building brands
By: Kevin Budelmann, Yang Kim, Curt Wozniak
Contributors: Kim, Yang, 1968-; Wozniak, Curt
Publisher: Rockport Publishers
Published: 2010
Place of publication: Beverly, Mass
Language: eng
Number of pages: 208
ISBN-13: 9781592535781
Subjects: Design; Industrial design coordination; Logos (Symbols)
Description: This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Notes: Includes index.
Table of contents: title: Imagery; title: Color; title: Dimension; title: Contrast; title: Shape; title: Symbols; title: Typography; title: Writing; title: Story; title: Order; title: Variation; title: Personalization; title: Psychology; title: Process; title: Production; title: Digital identity; title: Trends; title: Shortcuts; title: Social media; title: Multiples; title: Intellectual property; title: Documentation; title: Evolution; title: Competition; title: Originality; title: Wit; title: Idealism; title: Authenticity; title: Commitment; title: Strategy; title: Research; title: Touchpoints; title: Inspiration; title: Simplicity.