The role of distribution in the diffusion of new durable consumer products
By: by J. Morgan Jones and Charlotte H. Mason
Contributors: Mason, Charlotte H.; Marketing Science Institute; Marketing Science Institute. Research Program
Series: Technical working paper / Marketing Science Institute, Research Program -- report no 90-110; Report (Marketing Science Institute) -- no.90-110
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: New products; Marketing; Mathematical models; Consumer Durable goods
Notes: "May 1990".

On cover: Marketing Science Institute, Research Program.

Bibliography: p. 38-40.