The winning streak
Subtitle: a marketing decision-making simulation
By: James C. Simon, Peter C. Casillo.
Contributors: Casillo, Peter C.
Edition: 2nd ed.
Publisher: South-Western; South-Western Pub
Published: 1992
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 345
Subjects: Marketing -- Decision making -- Computer simulation.; Marketing -- Management -- Study and teaching.