Two studies in automobile franchising: A marketing rationale for the distribution of automobiles
By: [by] H. O. Helmers. Financial and operating characteristics of automobile dealers and the franchise system [by] Charles N. Davisson and Herbert F. Taggart.
Contributors: Helmers, Henrik O.; Davisson, Charles N. 1917-; Taggart, Herbert F. 1898-
Series: Michigan business studies,; v. 1, no. 1; Michigan business studies (Ann Arbor, Mich. : 1974) ;; v. 1, no. 1.
Publisher: Division of Research, Graduate School of Business Administration, University of Michigan
Published: 1974
Place of publication: [Ann Arbor]
Language: eng
Number of pages: 249
Subjects: Automobile industry and trade -- United States -- Case studies; Franchises (Retail trade) -- United States -- Case studies
Notes: Includes bibliographies.