Total global strategy II
Subtitle: updated for the internet and service era
By: George S. Yip
Publisher: Prentice Hall
Published: 2003
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 299
Subjects: International business enterprises -- Management; Strategic planning; Electronic commerce; Service industries
Other titles: Total global strategy 2; Total global strategy two
Description: This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
Notes: Includes bibliographical references and indexes