Kundenpotentialanalyse im Kundenstamm von Unternehmen
By: Bernhard Schulz.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1787 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1787 =; European university studies. Series V, Economics and management ;; vol. 1787; Europäische Hochschulschriften.; Bd. 1787.
Publisher: P. Lang; Lang GmbH, Internationaler Verlag der Wissenschaften, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 336
Subjects: Customer relations -- Management.; Consumer satisfaction.
Notes: Includes bibliographical references (p. 309-336).
Originally presented as the author's thesis (doctoral)--Katholische Universität Eichstätt, 1994.