Winning power
Subtitle: Canadian campaigning in the twenty-first century
By: Tom Flanagan
Published: 2014
Language: eng
Number of pages: 234
ISBN-13: 9780773543317
Subjects: Campaign funds; Technological innovations; Case studies; Political campaigns
Other titles: Canadian Campaigning in The Twenty-first Century
Notes: Includes bibliographical references and index.
Table of contents: title: Part 1, The Permanent Reality of Campaigning. Fundamental Concepts ; Playing by the Rules ; Strategy I: Positioning ; Strategy II: Triage and Concentration; title: Part 2, The Changing Reality of Campaigning. The Technology of Persuasion ; The Importance of Money ; The Permanent Campaign ; Going Negative; title: Part 3, Fear and Loathing in Alberta. Fear and Loathing in Alberta ; Applying the Principles.