Find out about advertising.
Publisher: Forbes Publications for the Advertising Association
Published: 1979
Place of publication: [London]
Language: eng
Notes: Contents: Introductory booklet, "Find out about advertising"; Teacher's notes; Study guide 1, "Advertising and the media"; Study guide 2, "Advertising = information [plus] persuasion"; Study guide 3, "Advertising and change"; Study guide 4, "Advertising and the image"; Study guide 5, "Advertising - reflection or creation"; Study guide 6, "Advertising - right or wrong?"; Study guide 7, "Advertising and control"; Study guide 8, "Advertising and the law"; 10 copies of Factsheet A, "How an advertising campaign is created"; 11 copies of Factsheet B, "The Advertising Standards Authority".