Shopping for Identity
Subtitle: The Marketing of Ethnicity
Publisher: Schocken
Published: July 23, 2002
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780805210934
Subjects: Ethnic studies; Sales & marketing; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Consumer Behavior
First sentence: My first real faculty position after returning to graduate school to finish my Ph.D. in the mid-1980s was a year-long stint in the history department at Boston College, where I filled in for two professors on leave, teaching various Americanist courses, including the hugely popular HI 101, "America in the 1960s."