The physics of brand
Subtitle: understand the forces behind brands that matter
By: Aaron Keller, Renée Marino, Dan Wallace
Contributors: Marino, Renee, author; Wallace, Dan (Brand strategist), author
Published: 2016
Language: eng
Number of pages: 191
ISBN-13: 9781440342677
Subjects: Industrial design; Branding (Marketing); Advertising; Commercial art
Description: "The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and thought experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory"--Page [4] of cover.
Notes: Includes index.
Table of contents: title: Physics, brands; title: Time, brands; title: Space, brands; title: Branding, signals; title: Signals, senses; title: Moments, memory; title: Energy, value; title: Systems, value; title: Branding, value.