The international film business
Subtitle: a market guide beyond Hollywood
By: Angus Finney.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415575843; 9780415575850; 9780203851142
Subjects: Motion pictures -- Marketing; Motion pictures -- Distribution; Motion picture industry -- Finance
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The film value chain. Global film: a changing world; title: The film value chain; title: Film development; title: Green lighting films; title: Sales and markets; title: Film finance; title: Users and the changing digital market. Co-production and changing European audiences; title: Exhibition and the changing cinema experience; title: Users, consumers and market research; title: Traditional film marketing; title: Digital production; title: Digital distribution; title: Film marketing through the internet; title: Business and management strategies; title: Business strategy; title: Entrepreneurs and investers in the film industry; title: The challenge of creative management; title: Project management; title: Business models 2.0; title: Case study interview: Simon Franks, Redbus Group; title: Conclusion: the new looking glass-a changing wonderland.