How did the tourism industry in Great Britain use marketing to overcome the negative events of "Foot and Mouth" and September 11th?
Subtitle: a comparative case study.
Contributors: Clarke, J.; Oxford Brookes University. Business School.
Publisher: Oxford Brookes University
Published: 2004
Place of publication: Oxford
Language: eng
Notes: Thesis (B.A.) - Oxford Brookes University, Oxford, 2004.