Billions
Subtitle: Selling to the New Chinese Consumer
Contributors: Martin Sorrell (Foreword)
Publisher: Palgrave Macmillan
Published: December 22, 2005
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781403971692
Subjects: International business; Sales & marketing; Marketing - Research; China; Business / Economics / Finance; Business & Economics; Marketing - General; Business/Economics; Consumers; Business Etiquette; Business & Economics / Marketing / General; Attitudes; Consumers' preferences; Intercultural communication