Marketing case studies and a training curriculum for SME managers in the APEC region.
Contributors: Education Forum (Asia Pacific Economic Cooperation). Human Resources Development Working Group. Business Management Network.
Publisher: Business Management Network of APEC Human Resources Development Working Group
Published: 1996
Place of publication: Singapore
Language: eng
Number of pages: 182
Subjects: Small business -- Management -- Study and teaching -- Asia -- Case studies.; Small business -- Management -- Study and teaching -- Pacific Area -- Case studies.
Notes: "APEC #96-HR-01.2"--T.p. verso.