Strategy and business policy
Subtitle: cases
By: Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell.
Contributors: Arnold, Danny R., 1948-; Bizzell, Bobby G.
Publisher: Houghton Mifflin Co.
Published: 1986
Place of publication: Boston
Language: eng
Number of pages: 447
Subjects: Industrial management -- Case studies.; Strategic planning -- Case studies.