Lifestyle market segmentation
By: Dennis J. Cahill.
Publisher: Haworth Press
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 184
ISBN-13: 9780789028686; 9780789028693
Subjects: Market segmentation; Consumers' preferences; Consumer behavior; Lifestyles
Notes: Includes bibliographical references and index.
Table of contents: title: Nonlifestyle issues; title: Segmentation theory; title: Nonlifestyle segmentation; title: Lifestyle issuesprizm, lov, and vals; title: Prizm; title: Psychographics; title: Vals and list of values; title: Psychographics again; title: Lifestyle targets; title: The mature market; title: Teens and tweens; title: Ethnic; title: Marketing to the disabled; title: Applications; title: The tribes: a new psychographic scheme; title: Single-family houses; title: Used cars; title: Food; title: Health care; title: Other considerations; title: And decision-making overlays; title: Myers-briggs type indicator; title: Family considerations; title: Cases and thoughts.