Satisfaction
Subtitle: A Behavioral Perspective On The Consumer
Publisher: McGraw-Hill Companies
Published: September 26, 1996
Language: eng
Format: Hardcover
Number of pages: 448
ISBN-13: 9780070480254
Subjects: Customer services; Psychology; Marketing - Research; Consumer Behavior; Social Science; Business / Economics / Finance; Sociology; Sociology - General; Advertising & Promotion; Customer Service; Consumer satisfaction; Evaluation