Marketing today and for the 21st Century
Subtitle: proceedings of the 24th annual conference of the European Marketing Academy, Cergy-Pontoise - France, May 16-19, 1995
By: edited by Michelle Bergadaa. Vol.2.
Contributors: Bergadaa, Michelle.; European Marketing Academy.
Publisher: Ecole Superieure des Sciences Economiques et Commerciales
Published: 1995
Place of publication: France
Language: eng
Number of pages: 2133
Other titles: EMAC.