Market-based management
Subtitle: strategies for growing customer value and profitability
By: Roger J. Best.
Edition: 4th ed.
Publisher: Pearson/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 506
Subjects: Marketing -- Management.; Administración de mercadeo.; Marketing.; Management.
Notes: Includes bibliographical references and index.