Leading by design
Subtitle: the IKEA story
By: Bertil Torekull ; translated by Joan Tate.
Publisher: HarperBusiness
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 244
Subjects: Ikea A/S -- History; Furniture industry and trade -- Sweden -- History
Work titles: Historian om IKEA.
Description: "In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success.

With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself."--BOOK JACKET.

"More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great."--BOOK JACKET.