Guerrilla Marketing Research
Subtitle: Marketing Research Techniques That Can Help Any Business Make More Money
Contributors: Jay Conrad Levinson (Foreword)
Edition: New in Paper ed. edition
Publisher: Kogan Page
Published: September 1, 2007
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780749450892
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research; Industries - Transportation; Marketing - General
First sentence: Jay Conrad Levinson defines Guerrilla Marketing as "achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money."