Political marketing
Subtitle: a comparative perspective
By: edited by Darren G. Lilleker & Jennifer Lees-Marshment
Contributors: Lilleker, Darren G; Lees-Marshment, Jennifer
Publisher: Manchester University Press
Published: 2005
Place of publication: Manchester; New York
Language: eng
Number of pages: 230
Subjects: Campaign management -- Congresses; Political campaigns -- Congresses; Marketing -- Congresses
Genres: Congresses
Notes: Based on a conference held at the University of Aberdeen in 2002

Includes bibliographical references and index