Sustainable marketing
By: Barry Emery
Publisher: Pearson
Published: 2012
Place of publication: Harlow, England; New York
Language: eng
ISBN-13: 9780273723288
Subjects: Green marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Sustainable marketing; title: The backdrop to sustainability; title: Understanding attitudes towards consumption and sustainability; title: The evolution of sustainable segmentation; title: Motivating behavioural change; title: Reconciling product sustainability; title: Addressing supply chain sustainability; title: Communicating sustainability; title: Managing sustainable change; title: The future for sustainability : raising the game, changing the name.