Behavioral and management science in marketing
By: edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].
Contributors: Davis, Harry L.; Silk, Alvin J.; Cook, Victor J.; Institute of Management Sciences. College on Marketing.
Publisher: Wiley
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 273
Subjects: Marketing -- Congresses.; Consumers' preferences -- Congresses.; Advertising -- Congresses.; New products -- Congresses.
Notes: Includes bibliographies and index.
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.