Essentials of marketing
By: E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Contributors: Shapiro, Stanley J.; Perreault, William D.
Edition: 3rd Canadian ed.
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Number of pages: 655
Subjects: Marketing.
Notes: Includes bibliographical references (p. 611-626) and indexes.