Marketing management
By: Philip Kotler ... [et al.].
Edition: Canadian 13th ed.
Publisher: Pearson Canada
Published: 2009
Place of publication: Toronto
Language: eng
Number of pages: 774
ISBN-13: 9780132063975
Subjects: Marketing; Textbooks; Management; Manuels d'enseignement supérieur; Gestion
Notes: Previous ed. by Philip Kotler, Kevin Lane Keller, and Peggy H. Cunningham.

Includes bibliographical references and indexes.