Marketing for a full house
Subtitle: a complete guide to profitable hotel/motel operational planning
By: [by] C. Dewitt Coffman. Edited by Helen J. Recknagel.
Publisher: School of Hotel Administration, Cornell University
Published: 1970
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 360
Subjects: Marketing.; Motel management.
Notes: Bibliography: p. 332.