Managing online reputation
Subtitle: how to protect your company on social media
By: Charlie Pownall
Series: Palgrave pocket consultants; Palgrave pocket consultants
Published: 2015
Language: eng
Number of pages: 236
ISBN-13: 9781137382290
Subjects: Internet in public relations; Corporate image; Reputation; Social media
Description: "The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant."--
Notes: Includes bibliographical references (pages 218-226) and index.
Table of contents: title: The new abnormal; title: Part I. Understanding the threats. Defining online reputation threats; title: Strategic and financial threats; title: Social and environmental threats; title: Behavioral and legal threats; title: Operational and technological threats; title: Part II. Managing incidents. Formulating the right response; title: The furious customer; title: The rogue employee; title: The committed activist; title: The hostile journalist; title: The backfiring campaign; title: Part III. Handling crises. The changing face of crises; title: Preparing for a crisis; title: Responding to a crisis; title: Recovering from a crisis; title: Epilogue.