How to turn down a billion dollars
Subtitle: the Snapchat story
By: Billy Gallagher
Edition: First edition.
Publisher: St. Martin's Press
Published: 2018
Language: eng
Number of pages: 287
ISBN-13: 9781250108616
Subjects: Snap Inc; Snapchat (Electronic resource); Businesspeople; Internet industry; Entrepreneurship
Description: The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
Notes: Includes bibliographical references (pages 256-279) and index.