Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
Publisher: FT Press
Published: February 5, 2004
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780131453562
Subjects: Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Management Science; Marketing - Research; Business & Economics / Systems & Planning; Customer Service; Consumer satisfaction; Customer loyalty; Customer relations
First sentence: Recently, I stood in a boardroom and spoke with the top-tier executives of a major automobile manufacturer famous for its brand and renown for engineering and product excellence.