Consumer recall of brand and product class under conditioning of music from television commercials
By: Mikael Paltschik & Lars-Johan Lindqvist.
Contributors: Lindqvist, Lars-Johan.
Series: Swedish School of Economics and Business Administration working papers,; Meddelanden från Svenska handelshögskolan ;; 150 (1987); Meddelanden från Svenska handelshögskolan ;; 150.
Publisher: Swedish School of Economics and Business Administration
Published: 1987
Place of publication: Helsingfors
Language: eng
Number of pages: 18
Subjects: Music in advertising.; Television advertising -- Finland -- Psychological aspects.
Notes: Bibliography: leaves 17-18.
"Februari 1987."