GLOBAL FRANCHISING OPERATIONS MANAGEMENT
Subtitle: CASES IN INTERNATIONAL AND EMERGING MARKETS OPERATIONS
Publisher: FT Press
Published: April 2012
Place of publication: Upper Saddle River, New Jersey 07458
Table of contents: title: Introduction: Franchising defined; title: Part I: To Franchise or Not to Franchise; title: Part II. In Search of Global Opportunities; title: Part III. Franchising in Emerging Markets and Developing Countries; title: ........ 10. Final Reflections and Epilogues; title: Index