The Market Driven Organization
Subtitle: Understanding, Attracting, and Keeping Valuable Customers
Publisher: Free Press
Published: November 10, 1999
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780684864679
Subjects: Management & management techniques; Sales & marketing; Sales management; Entrepreneurship; Marketing; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Management; Customer Service; Business & Economics / Marketing / General; Management - General; Consumer satisfaction; Customer relations
First sentence: First Direct was the world's leading telephone-only bank, and the fastest growing bank in Britain during the 1990s.
Description: "George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.