Consumer Behavior
Subtitle: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 9 Sub edition
Publisher: Mcgraw-Hill College
Published: July 2003
Language: eng
Format: Hardcover
ISBN-13: 9780072536867
Subjects: Science/Mathematics; Marketing - General; Marketing Research; Business & Economics; Business/Economics; United States; Case studies; Consumer Behavior - General; Consumer Behavior; Market surveys
First sentence: What is consumer behavior?