Chocolate fortunes
Subtitle: the battle for the hearts, minds, and wallets of China's consumers
By: Lawrence L. Allen ; foreword by Ángel Cabrera
Publisher: American Management Association
Published: 2010
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 244
ISBN-13: 9780814414330
Subjects: Chocolate industry; History; Chocolate candy
Notes: Description based on print version record.

Includes bibliographical references and index.
Table of contents: title: Introduction : one country, three centuries; title: China and chocolate : East meets West; title: Ferrero Rocher : accidental hero; title: Cadbury : one billion consumers; title: Hershey : back to basics; title: Nestlé : China's chocolate war sideshow; title: Mars : a well-regulated militia; title: Going the distance : China's 10K chocolate race.