Marketing planning
Subtitle: breparing the marketing plan
By: David Parmerlee.
Contributors: American Marketing Association.
Series: American Marketing Association marketing toolbox
Publisher: NTC Business Books
Published: 1993
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 138
Subjects: Marketing -- Management.; Strategic planning.
Notes: "American Marketing Association"--Cover.

Accompanied by a disk.