Marktforschung
By: von Hans Christian Weis, Peter Steinmetz.
Contributors: Steinmetz, Peter, Dr. phil.
Series: Modernes Marketing für Studium und Praxis
Publisher: Kiehl
Published: 1991
Place of publication: Ludwigshafen (Rhein)
Language: ger
Number of pages: 364
Subjects: Marketing research -- Germany.
Notes: Includes bibliographical references and index.