The online advertising playbook
Subtitle: proven strategies and tested tactics from the Advertising Research Foundation
By: Joseph Plummer ... [et al.]
Contributors: Plummer, Joseph Thornton, 1941-; Advertising Research Foundation
Publisher: Wiley
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 302
ISBN-13: 9780470051054
Subjects: Internet advertising
Notes: Includes bibliographical references (p. 265-289) and index
Table of contents: title: Targeting approaches; title: Online sdvertising reach and frequency concepts; title: Winning strategies in online advertising; title: Display advertising online; title: The connection of online search and advertising; title: Online shopping and buying; title: Advertising personally : email and word of mouth; title: Futures