New directions in marketing.
By: Ed. by Frederick E. Webster, Jr.
Contributors: Webster, Frederick E., ed.
Series: Proceedings of the 48th national conference, June 14-16, 1965
Published: 1965
Place of publication: Chicago
Language: eng
Number of pages: 786
Subjects: Marketing -- Congresses.
Genres: Congresses.
Notes: Bibliographical footnotes.