Branding principles-- application to business-to-business branding
By: by Y.L.R. Moorthi.
Contributors: Indian Institute of Management, Bangalore.
Series: Working paper ;; no. 203; Working paper (Indian Institute of Management, Bangalore) ;; 203.
Publisher: Indian Institute of Management
Published: 2002
Place of publication: Bangalore
Language: eng
Format: Microform
Number of pages: 23
Subjects: Product management.
Notes: Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.
Includes bibliographical references (p. 22-23).