Analyzing corporate cultures in approaching the global marketplace
By: by Frederick E. Webster, Jr., and Rohit Deshpandé
Contributors: Deshpande, Rohit
Series: Report -- no. 90-111; Report (Marketing Science Institute) -- no. 90-111
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18
Copyright date: 1990
Subjects: Marketing; Management; International business enterprises; Organization
Notes: "June 1990."

Includes bibliographical references (p. 16-17)