Cases and projects in international management
By: Richard Mead
Publisher: Blackwell Business; Blackwell Publishers
Published: 2000
Place of publication: Oxford; Malden, Mass
Language: eng
Number of pages: 157
Subjects: International business enterprises -- Management -- Problems, exercises, etc; Intercultural communication -- Problems, exercises, etc; Diversity in the workplace -- Problems, exercises, etc; International business enterprises -- Management -- Study and teaching; Intercultural communication -- Study and teaching; Diversity in the workplace -- Study and teaching; Comparative management -- Study and teaching
Genres: Problems, exercises, etc
Description: "This collection of cases and projects in the field of international management helps students to develop the cross-cultural skills needed by the modern manager. Three key questions are explored: When are cultural factors a significant influence? When are other factors of greater influence? How can the importance of these different factors be weighed?" "Each of the 28 chapters consists of a concise, real-life case study or project highlighting a set of key concepts in an international management situation. A set of questions following each chapter helps students to analyze case studies and the practical implications of cultural factors."--BOOK JACKET.
Notes: Includes bibliographical references (p. [152]) and index