Marketing for dummies
By: by Alexander Hiam
Edition: 4th edition.
Published: 2014
Language: eng
Number of pages: 366
ISBN-13: 9781118880807
Subjects: Marketing; Management; Small business marketing
Notes: Includes index.

Previous edition: 2009.
Table of contents: title: Getting started with marketing; title: Leveraging your marketing skills; title: Advertising for fun and profit; title: Finding powerful alternatives to advertising; title: Selling great products to anyone, anytime, anywhere; title: The part of tens.