Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure
By: [by] Philippe A. Naert.
Series: M.I.T. Alfred P. Sloan School of Management. Working paper -- no. 474-70; Working paper (Sloan School of Management) -- 474-70.
Publisher: M.I.T.
Published: 1970
Place of publication: Cambridge
Language: eng
Number of pages: 26
Subjects: Marketing, Vertical.