New media/new methods
Subtitle: the academic turn from literacy to electracy
By: edited by Jeff Rice and Marcel O'Gorman.
Contributors: Rice, Jeff.; O'Gorman, Marcel.
Series: New media theory
Publisher: Parlor Press
Published: 2008
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 305
ISBN-13: 9781602350632; 9781602350649; 9781602350656
Subjects: Mass media -- Study and teaching; Mass media -- Methodology
Description: "The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. Representing a specific school of theory emergent in graduates of the University of Florida and working from the concept of electracy, as opposed to literacy, contributors present various heuristics for elaborating new media rhetoric and theory. New Media/New Methods challenges literacy-based understandings of new media, which typically pose such work as hermeneutics or textual interpretation. Rather than grounding their work in hermeneutics, contributors rely on heuretics, or invention, to outline new modes of scholarly discourse reflective of and adapted to digital culture."--Jacket.
Notes: Includes bibliographical references and index.