Media selling
Subtitle: television, print, the Internet, and radio
By: by Charles Warner.
Edition: 4th ed.
Publisher: Wiley-Blackwell
Published: 2009
Place of publication: Malden, MA
Language: eng
ISBN-13: 9781405158398
Subjects: Selling -- Broadcast advertising; Advertising, Newspaper; Internet advertising; Advertising, Magazine; Advertising, Outdoor
Notes: Includes bibliographical references and index.
Table of contents: title: The marketing/media ecology; title: Selling : assumptions, approaches, and types of selling; title: Sales ethics; title: The AESKOPP system of selling; title: Attitude; title: Emotional intelligence; title: Skills : effective listening and understanding people; title: Skills : influence and creating value; title: Skills : prospecting and identifying problems; title: Skills : generating proposals; title: Skills : presenting; title: Skills : negotiating and closing; title: Skills : servicing; title: Business and finance; title: Marketing; title: Media research; title: Advertising; title: Television; title: Newspapers; title: The Internet; title: Radio; title: Magazines; title: Media comparisons: advantages and disadvantages; title: Opportunities, preparation and persistence.