Reorganize for resilience
Subtitle: putting customers at the center of your business
By: Ranjay Gulati
Publisher: Harvard Business Press
Published: 2009
Place of publication: Boston, Mass
Language: eng
Number of pages: 270
ISBN-13: 9781422117217
Other titles: (Re)(organize) for resilience
Description: "In Reorganize for Resilience, strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper in both good times and bad - driving growth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerings on customers, these firms work from the outside in: identifying current and potential customer problems and then providing seamless, integrated products and services that address them." "Based on more than a decade of research in a variety of industries, this implementation focused guide shows how resilient companies break down internal barriers that impede action, build bridges across divisions, and create a network of collaborators. Using examples from companies including Cisco Systems, Lafarge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati describes the five key levers that together help create a resilient organization: coordination, cooperation, clout, capability, and connection."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : resilience in turbulent markets : from inside-out to outside-in; title: Building a resilient organization : the process and the tools for systemic integration; title: Lever 1 : coordination : aligning activities and information around the customer axis; title: Lever 2 : cooperation : ensuring attitudes and behaviors are customer focused; title: Lever 3 : clout : empowering customer champions; title: Lever 4 : capabilities : developing the skills to cope with changing customer needs; title: Lever 5 : connections : forging external links to stay focused and agile; title: Conclusion : road to greater customer centricity : mapping the journey to greater resilience.