The role of the country-of-origin cue in determining Irish buyers' attitudes towards suppliers in international industrial markets
By: by Elaine T. Connolly.
Publisher: University College Dublin
Published: 1992
Place of publication: Dublin
Language: eng
Number of pages: 74
Subjects: Imports -- Evaluation -- Ireland.; Business enterprises, Foreign -- Evaluation.; Electric industries -- Evaluation.; Consumer behavior -- Ireland.
Notes: Thesis (M.B.S.) - University College Dublin, 1992.