Marissa Mayer and the fight to save Yahoo!
By: Nicholas Carlson
Publisher: John Murray
Published: 2015
Place of publication: London
Language: eng
Number of pages: 356
ISBN-13: 9781444789874; 9781444789904
Copyright date: 2015
Subjects: Internet industry; Management; Women chief executive officers; Biography; Yahoo! Inc
Description: When Yahoo hired Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. This is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an internet icon.
Notes: Includes bibliographical references and index.
Table of contents: title: Sparky's big machine; title: The Mogul; title: Bear hugs and poison pills; title: F-bombs away; title: Painfully shy; title: User friendly; title: Win win win; title: Bully pulpit; title: The CEO has no clothes; title: The unicorn; title: HOPE; title: Time to shine?; title: Failing fast; title: How do you solve a problem like Marissa?