Using mini-concepts to identify opportunities for really new product functions
By: Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer
Contributors: O'Connor, Gina Colarelli; Veryzer, Robert W
Series: Working paper report -- no. 96-105; Report (Marketing Science Institute) -- no. 96-105
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: New products; Product management
Notes: Includes bibliographical references (p. 23-24)