Factors that determine choice of products market for businesses in the informal sector in Kenya
By: Evelyne Njuguna and Purity Mugambi
Contributors: Mugambi, Purity, author
Series: KIPPRA discussion paper -- no. 224, 2019; KIPPRA discussion paper -- no. 224, 2019.
Publisher: Kenya Institute for Public Policy Research and Analysis
Published: 2019
Place of publication: Nairobi, Kenya
Language: eng
Number of pages: 42
Subjects: Target marketing; Small business marketing
Notes: Includes bibliographical references (pages 39-42).