Marketing models
Subtitle: multivariate statistics and marketing analytics
By: Dawn Iacobucci
Publisher: South-Western, Cengage Learning
Published: 2013
Place of publication: Australia; Mason, Ohio
Language: eng
Number of pages: 206
ISBN-13: 9781111525842
Subjects: Marketing; Mathematical models; Statistical methods; Multivariate analysis
Notes: Includes bibliographical references (p. 199-200) and index.