Marketing research essentials
By: Carl McDaniel Jr., Roger Gates.
Contributors: Gates, Roger H., 1942-
Edition: 4th ed.
Publisher: J. Wiley
Published: 2004
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 420
Subjects: Marketing research.
Other titles: SPSS for Windows.
Notes: Includes bibliographical references (p. 8-14 of the 3rd group) and index.
"SPSS student version 11.0 for Windows"--CD-ROM.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.