Economic and social impacts of media advertising
By: by Rudolph G. Penner and William Lilley III.
Contributors: Lilley, William.; Leadership Council on Advertising Issues.
Publisher: Leadership Council on Advertising Issues
Published: 1989
Place of publication: [United States]
Language: eng
Number of pages: 160
Subjects: Advertising -- Economic aspects -- United States.; Mass media -- Economic aspects -- United States.; Advertising media planning -- United States.