Demographics
Subtitle: a guide to methods and data sources for media, business, and government
By: Steve H. Murdock ... [et al.].
Contributors: Murdock, Steven H.
Publisher: Paradigm Publishers
Published: 2006
Place of publication: Boulder, CO
Language: eng
Number of pages: 193
ISBN-13: 9781594511783; 9781594511776
Subjects: Demography -- Methodology; Demography -- Information services; Demography
Notes: Includes bibliographical references (p. 177-183) and index.
Table of contents: title: Introduction: demographics in the media, business, and government; title: Basic concepts, definitions, and geography of demography; title: Basic demographic measures and methods; title: National sources of demographic and socioeconomic data; title: State and local data sources; title: General principles of effective communication of demographic and other quantitative data; title: Principles for interpreting demographic data and data-based analytical findings; title: Examples of the use and misuse of demographic data; title: Summary and suggestions for maintaining and expanding your knowledge base; title: Glossary of major demographic terms and measures; title: Selected internet sites for demographic data and communication resources; title: How to work with the media: a guide for government, business, and demographic professionals; title: How to work with professional demographers in government, academia, and business: a guide for news medi professionals.