Consumerism, 4th Ed.
Publisher: Free Press
Published: February 1, 1982
Language: eng
Number of pages: 512
ISBN-13: 9780029001509
First sentence: The term "consumerism" identifies the contemporary consumer movement, launched in the mid-1960s by the concerns triggered indirectly by Rachel Carson and directly by Ralph Nader's auto safety investigation, and by President Kennedy's efforts to establish the four rights of consumers: the right to safety, to be informed, to choose, and to be heard.