Co-branding
Subtitle: the science of alliance
By: editors, Tom Blackett, Bob Boad
Contributors: Blackett, Tom; Boad, Bob; Interbrand (Firm)
Publisher: St. Martin's Press
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 142
Subjects: Brand name products; Brand choice; Strategic planning; Marketing
Notes: "Interbrand."

Includes bibliographical references and index