Countertrade, eine alternative Marketing-Strategie
By: Berndt R. Samsinger.
Series: Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich ;; Bd. 54
Publisher: P. Haupt
Published: 1986
Place of publication: Bern
Language: ger
Number of pages: 285
Subjects: Countertrade.
Notes: Bibliography: p. 261-285.
Originally presented as the author's thesis (doctoral)--Universität Zürich, 1986.