Marketing performance
Subtitle: a conceptual framework
By: by Yoram Wind, Susan P. Douglas
Contributors: Douglas, Susan P
Edition: Rev
Series: Working paper - Marketing Science Institute ; P-51-1
Publisher: Marketing Science Institute
Published: 1968
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 49
Subjects: Marketing research
Notes: At head of title: Preliminary draft

"Preliminary research report."

Bibliography: leaves 48-49