Deciphering Advertising Art And Architecture New Persuasion Techniques For Sophisticated Consumers
Publisher: Libri Publishing
Published: 2010
Language: eng
Number of pages: 152
ISBN-13: 9781907471155
Description: " ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker ones.: -- Back cover.