Shisō to shite no "Mujirushi ryōhin"
Subtitle: jidai to shōhi to Nihon to
By: Fukasawa Megumi
Edition: Shohan
Publisher: Chikura Shobō
Published: 2011
Place of publication: Tōkyō
Language: jpn
Number of pages: 234
ISBN-13: 9784805109700
Subjects: Communication in marketing; New products; Consumers' preferences
Notes: Includes bibliographical references (p. 223-227).