Chasing youth culture and getting it right
Subtitle: how your business can profit by tapping into today's most powerful trendsetters and tastemakers
By: Tina Wells
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 213
ISBN-13: 9781118004050
Subjects: Young consumers; Marketing; Attitudes; Generation Y
Table of contents: title: Introducing generation 2.0; title: Meet the kids : say hello to the newest wave of millennials; title: The tribes and their trends : figuring out what kids want when they're more different than alike; title: What kids want now; title: "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions; title: "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial; title: "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.