Profit Brand
Subtitle: How to Increase the Profitability, Accountability & Sustainability of Brands
Edition: 1st Pbk. Ed edition
Publisher: Kogan Page
Published: August 1, 2007
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780749450182
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Branding (Marketing); Business & Economics / Marketing / General; Customer relations; Relationship marketing; Assessment, Testing & Measurement; Industrial & Organizational Psychology; Brand name products; Management; Marketing