The Rexall story
Subtitle: a history of genius and neglect
By: Mickey Smith
Publisher: Pharmaceutical Products Press
Published: 2004
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 175
ISBN-13: 9780789033178
Subjects: Drug Industry; Drugstores; Commerce; Marketing; United Drug Company; Rexall Drug and Chemical Company; General; Dart Industries; Sales & Selling; Rexall Drug Company; United-Rexall Drug, Inc; BUSINESS & ECONOMICS; History
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: The genius of Louis Liggett: how it all began; title: "Dear Pardner"; title: The sense of family and its effects: Rexall retirees speak; title: The genius of Rexall product; title: The genius of Rexall price; title: The genius of Rexall place; title: The genius of Rexall promotion; title: Justin Dart: a new era of genius; title: The end of the Rexall era; title: Conclusion.