Consumer evaluations of brand extensions
By: David A Aaker and Kevin Lane Keller
Contributors: Keller, Kevin Lane, 1956-; Marketing Science Institute; Marketing Science Institute. Research Program
Series: Special report / Research program, Marketing Science Institute -- report no. 90-103; Report (Marketing Science Institute) -- no. 90-103
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Consumers; Attitudes; Marketing research; Consumers' preferences
Notes: "Reprinted with permission from the Journal of Marketing, 54, 1 (January),27-41."

Cover title.

On cover: Marketing Science Institute, Research Program.

Bibliogr. : p. 40-41.