Competitive Retail Marketing
Subtitle: Dynamic Strategies for Winning and Keeping Customers (Mcgraw-Hill Marketing for Professionals)
Publisher: Mcgraw Hill Book Co Ltd
Published: November 1991
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780077075675
Subjects: Distributive industries; Sales & marketing; Marketing; Retail Management; Retail trade; Business/Economics