ValueSpace
Subtitle: winning the battle for market leadership : lessons from the world's most admired companies
By: Banwari Mittal, Jagdish N. Sheth.
Contributors: Sheth, Jagdish N.
Publisher: McGraw-Hill
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 265
Subjects: Consumer satisfaction; Customer relations
Other titles: Value space
Description: "UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and other customer loyalty leaders, discussing strategy with senior executives - and observing those strategies in action - to construct a blueprint for market success in today's fiercely competitive, global business environment." "What emerges is a portrait of corporate success, of gaining maximum value from each corporate resource and passing that value along - to customers, shareholders, and employees alike." "Decision makers at every level can look to these illuminating interviews and analyses to discover specific answers and proven solutions."--BOOK JACKET.
Notes: Includes bibliographical references (p. 255-260) and index.
Table of contents: title: Machine generated contents note: I; title: PART ONE; title: ValueSpace: A Mandate for Value Creation; title: Chapter I: ValueSpace: The Magic Land for; title: Winning Customers; title: Chapter 2: A Framework for Creating ValueSpace PART TWO; title: Understanding ValueSpace Strategy; title: Chapter 3: Customer Centeredness: The Launching; title: Pad for ValueSpace; title: Chapter 4: Performance ValueSpace; title: Chapter 5: Price ValueSpace; title: "Chapter 6: Personalization ValueSpace; title: t Chapter 7: ValueSpace Expanders PART THREE; title: Three Company Profiles in ValueSpace; title: Chapter 8: Caterpillar, Inc.: Rock-Solid; title: ValueSpace from Yellow Iron; title: Chapter 9: United Parcel Service: Big Brown's; title: Package for Customer ValueSpace; title: Chapter 10: Fossil: Crafting Customer ValueSpace; title: in Niche Markets; title: PART FOUR; title: A Blueprint for Action; title: Chapter I I: ValueSpace Building Processes; title: Chapter 12: Customer Value, Value Discipline, and the; title: Pursuit of Excellence; title: Chapter 13: A Roadmap for Action Epilogue: ValueSpace: The Science and the Art 251 Notes 255; title: Index 261.