Mercado brasileiro de televisão
By: César Ricardo Siqueira Bolaño.
Edition: 2a. ed. rev. e ampliada.
Publisher: Educ; Editora UFS, Universidade Federal de Sergipe
Published: 2004
Place of publication: São Paulo; Aracaju
Language: por
Number of pages: 289
Subjects: Television advertising -- Brazil.; Television broadcasting -- Brazil.; Advertising -- Brazil.
Notes: Originally presented as the author's thesis (master's)--Universidade Estadual de Campinas.

Includes bibliographical references (p. [283]-289).