Making It Personal
Subtitle: How to Profit from Personalization without Invading Privacy
Publisher: Basic Books
Published: November 5, 2002
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780738207797
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; General; Business & Economics / General; Business
First sentence: Someday soon, when you read a book like this on your digital book reader, a record of your reading habits will be created in a company's database.