Branded!
Subtitle: how retailers engage consumers with social media and mobility
By: Bernie Brennan, Lori Schafer
Contributors: Schafer, Lori
Series: Wiley and SAS business series
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470768679
Description: "How retailers can create an effective strategy for using social media and mobility  Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers.  Provides specific examples of social media and mobility business applications  Explains why companies need to act now  Describes the analytical tools necessary to make informed decisions on the data  Demonstrates how to use social media to leverage brand equity across the entire business   Presents a process for building a comprehensive strategy and action plan  Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--
Notes: Includes index.