The Dragons' Den Guide to Assessing Your Business Concept
Contributors: Buckner, Dianne
Publisher: Wiley
Published: 2012
Place of publication: Hoboken
Language: eng
Number of pages: 338
ISBN-13: 9781118313855; 9781118313862; 9781118298800; 9781283645034; 9781118313879
Subjects: Petites et moyennes entreprises; Dragons' den (Émission de télévision); Entreprises; Marketing; Dragon's den (Television program); Recherche; Strategic Planning; Planification; Planning; Business planning; Marketing research; Small business; Dragons' den (Television program); BUSINESS & ECONOMICS
Description: How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires.
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Includes bibliographical endnotes and index.
Table of contents: title: The Dragons' Den Guide to Assessing your Business Concept; Contents; Foreword; Part I: The DNA of Your Business Concept; Chapter 1: Why Would the World Care About Your Idea?; The Warm-Up: Singular Pain Point Defined; Chapter 2: Build an Evolutionary Prototype; The Warm-Up: Evolutionary Prototype Defined; Chapter 3: Define the Value Proposition; The Warm-Up: Value Proposition Defined; Chapter 4: How Are You Going to Make Money?; The Warm-Up: Revenue Model Defined; Chapter 5: Who Is the Ideal Customer for Your Product or Service?; The Warm-Up: Market Segment Defined.; title: Chapter 6: Build a Lean Feature SetThe Warm-Up: Lean Feature Set Defined; Chapter 7: Who Can Help You Reach Your Goals Faster?; The Warm-Up: Collaboration Defined; Chapter 8: How Can You Trigger a Sudden Increase in Sales?; The Warm-Up: Catalyst Defined; Chapter 9: Is Your Business Idea Scalable?; The Warm-Up: Scalability Defined; Chapter 10: Do You Have a Sustainable Money-Making System?; The Warm-Up: Business Model Defined; Part II: The Feasibility Study; Chapter 11: What Do You Bring to the Table?; The Warm-Up: Self-Assessment Defined; Chapter 12: Why Will Your Business Succeed?; title: The Warm-Up: Business Case DefinedBusiness Case: Why Do You Feel that You Have a Winning Business Idea?; Chapter 13: Is Your Idea Technically and Financially Feasible?; The Warm-Up: Feasibility Study Defined; The Feasibility Study; Part III: The Product Roadmap; Chapter 14: Managing Your Product Roadmap; The Warm-Up: Product Roadmap Defined; Chapter 15: What Is the Story Behind Your Concept?; The Warm-Up: Storytelling Defined; Chapter 16: What Do You Want Your Business to Be Known for?; The Warm-Up: Branding Defined; Chapter 17: What Product Will Customers Be Willing to Pay You for?; title: The Warm-Up: Product Definition DefinedChapter 18: Should I Buy or Build My Product?; Warm-Up: Product Development Defined; Part IV: Defining Your Market; Chapter 19: The Business Cycle; A Top-Down Approach to Researching Your Market; The Warm-Up: The Business Cycle Defined; Chapter 20: Industry Analysis; The Warm-Up: Industry Analysis Defined; Chapter 21: The Competitive Landscape; The Warm-Up: The Competitive Landscape Defined; Chapter 22: Target Market Analysis; The Warm-Up: Target Market Analysis Defined; Part V: Go-to-Market Strategy; Chapter 23: How Do You Plan to Launch Your Business?; title: The Warm-Up: Go-to-Market DefinedChapter 24: Where Will You Sell Your Products and Services?; The Warm-Up: Distribution Channels Defined; Chapter 25: What Partners Can Help You Go-to-Market Faster?; The Warm-Up: Strategic Relationships Defined; Chapter 26: How Will You Get the Word Out?; The Warm-Up: Marketing Program Defined; Chapter 27: How Will You Generate Sales?; The Warm-Up: Sales Process Defined; Chapter 28: What Proof Do You Have That Your Business Model Works?; The Warm-Up: Proof-of-Concept Defined; Conclusion; Glossary; Endnotes; Acknowledgements; About the Author; Index.