Strategic marketing management
Subtitle: planning, implementation, and control
By: Richard M.S. Wilson and Colin Gilligan.
Contributors: Gilligan, Colin.; Chartered Institute of Marketing.
Edition: 2nd ed.
Series: The marketing series. Student; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1997
Place of publication: Oxford; Boston
Language: eng
Number of pages: 827
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 791-811) and indexes.
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.