Jack Trout on Strategy
Edition: 1 edition
Publisher: McGraw-Hill
Published: March 26, 2004
Language: eng
Format: Hardcover
Number of pages: 144
ISBN-13: 9780071437943
Subjects: Business strategy; Strategic Planning; Management; Business & Economics; Business / Economics / Finance; Business/Economics; Success in business; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: Using good strategy is how you survive in a world of killer competition.