ABC's of Media
Contributors: Sawyer, Carolyn
Publisher: BookBaby
Published: 2012
Place of publication: Cork
Language: eng
Number of pages: 87
ISBN-13: 9780966343915
Subjects: Mass media; Influence; Psychological aspects; Social aspects
Description: Why did we write this book? When we signed off from doing a nightly newscast years ago, our first customers called request-ing our media training services. I guess it is in our DNA to help people understand what they're working with and dealing with as they face the complexities of the multi-mass media world we live in today. People see the lights.
Table of contents: title: Front Cover; Title Page; Copyright; Dedication; Table of Contents; Foreword; Introduction; Chapter 1: Getting Ready for Prime Time; Chapter 2: Stories That Drive Coverage; Chapter 3: Before Talking, ALWAYS Ask Questions; Chapter 4: What Will You Say?; Chapter 5: What Reporters Want?; Chapter 6: Anticipating the Tough Questions; Chapter 7: How Do You Look ... What Does Your Image Say About You?; Chapter 8: Media Do's and Dont's; About the Authors; Recommended Readings.