Compassion, Inc
Subtitle: how corporate America blurs the line between what we buy, who we are, and those we help
By: Mara Einstein
Publisher: University of California Press
Published: 2012
Place of publication: Berkeley
Language: eng
Number of pages: 222
ISBN-13: 9780520266520
Subjects: Consumer behavior; Social responsibility of business
Notes: Includes bibliographical references and index.
Table of contents: title: Value brands; title: they ain't what they used to be; title: Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring; title: The birth of the uber charity and the rise of charitainment; title: The consequences of co-opting compassion; title: Shopping is not philanthropy. Period; title: Can companies make a difference?; title: We are not consumers.