Readings in basic marketing
By: E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
Contributors: McCarthy, E. Jerome; Grashof, John F.; Brogowicz, Andrew A.
Publisher: R. D. Irwin
Published: 1975
Place of publication: Homewood, Ill
Language: eng
Number of pages: 388
Subjects: Marketing.
Notes: Includes bibliographical references.