Ernest Dichter and motivation research
Subtitle: new perspectives on the making of post-war consumer culture ; [First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
By: ed. by Stefan Schwarzkopf; Rainer Gries
Contributors: International Conference on Ernest Dichter and Motivation Research; International Conference on Ernest Dichter and Motivation Research (1 2005.12. Vienna)
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke [u.a.]
Language: eng
Number of pages: 293
ISBN-13: 9780230537996
Subjects: Motivation research (Marketing); Motivation; Consumption (Economics); Influence; Konsumentenverhalten; Consumer behavior; Psychological aspects; Marktforschung
Description: "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
Notes: Literaturangaben
Table of contents: title: Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Schwarzkopf; title: PART I: DIMENSIONS OF DICHTER'S PERSONALITY; title: Ernest Dichter and Religion; G.Sorgo; title: Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski; title: Ernest Dichter, the Motivational Researcher; R.Fullerton; title: Ernest Dichter, the American; D.Horowitz; title: PART II: THE BRANDING OF CONSUMER LIFE; title: CASE STUDIES ON ERNEST DICHTER'S WORK; title: Dichter's Studies on Automobile Marketing; H.Karmasin; title: Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk; title: The Sex of Food: Dichter and Food Advertising; K.Parkin; title: Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm; title: PATT III: THE EUROPEAN THEATRE; title: Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann; title: The Depth Boy" and his Enemies; D.Schindelbeck; title: Ernest Dichter in Austria; A.Morawetz; title: Ernest Dichter in France; V.Pouillard; title: Ernest Dichter in Great Britain; S.Schwarzkopf; title: Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf.