Toward really understanding media effects on advertising response
Subtitle: procedure and evidence
By: Peter L. Wright
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 57; Faculty working papers -- no. 57.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1972
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 32
Subjects: Advertising; Mass media
Notes: Includes bibliographical references.