Loyalty.com
Subtitle: Customer Relationship Management in the New Era of Internet Marketing
Edition: 1st edition
Publisher: McGraw-Hill Companies
Published: February 22, 2000
Language: eng
Format: Hardcover
Number of pages: 325
ISBN-13: 9780071357753
Subjects: Business & Management; Customer services; Internet; Sales & marketing management; E-Commerce - Internet Marketing; On-Line Data Processing; Business & Economics; Business / Economics / Finance; Business/Economics; Electronic Commerce; Advertising & Promotion; Customer Service; Customer relations; Internet marketing