Hijacking the runway
Subtitle: how celebrities are stealing the spotlight from fashion designers
By: Teri Agins
Publisher: Gotham Books
Published: 2014
Language: eng
Number of pages: 272
ISBN-13: 9781592408146
Subjects: Industries; Fashion; SOCIAL SCIENCE; Corporate & Business History; Clothing trade; Popular Culture; Celebrities; Fashion designers; Fashion & Textile Industry; BUSINESS & ECONOMICS
Description: "A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel. From Coco Chanel's iconic tweed suits to the miniskirt's surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends. Hollywood stars have always furthered fashion's cause of seducing the masses into buying designers' clothes, acting as living billboards. Now, forced by the explosion of social media and the accelerating worship of fame, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they-or their stylists-created. Jessica Simpson, Jennifer Lopez, Sarah Jessica Parker, Sean Combs, and a host of pop, sports, and reality-show stars of the moment are leveraging the power of their celebrity to become the face of their own fashion brands, embracing lucrative contracts that keep their images on our screens and their hands on the wheel of a multi-billion dollar industry. And a few celebrities-like the Olsen Twins and Victoria Beckham-have gone all the way and reinvented themselves as bonafide designers. Not all celebrities succeed, but in an ever more crowded and clamorous marketplace, it's increasingly unlikely that any fashion brand will succeed without celebrity involvement-even if designers, like Michael Kors, have to become celebrities themselves. Agins charts this strange new terrain with wit and insight and an insider's access to the fascinating struggles of the bold-type names and their jealousies, insecurities, and triumphs. Everyone from industry insiders to fans of Project Runway and America's Next Top Model will want to read Agins's take on the glitter and stardust transforming the fashion industry, and where it is likely to take us next"--
Notes: Includes bibliographical references and index.
Table of contents: title: Prologue : BIllion-dollar babe: Jessica Simpson and the new age of celebrity; title: The empress's new clothes: old Hollywood and the roots of fashion's celebrity obsessions; title: The smell of success: l'eau de celebrity; title: Bravely into the gap: the stars of dress-down nation; title: Gilt by association: celebrities move to the front row; title: Stilettos and the city: fashion steps into its accessories moment with Carrie Bradshaw and SJP; title: Exploiting America's shoe fetish: Jessica Simpson and Vince Camuto play footsie; title: The immutable socialite: Tory Burch gets millions of her BFFs to walk a mile in her shoes; title: Hip-hop hooray: Sean Combs, Tommy Hilfiger, and the rise of urban chic; title: Making dollars out of scents: the sky's the limit for Jennifer Lopez; title: The red star that stars built: Macy's celebrity moment; title: Celebrity by design: Project Runway fits Michael Kors like a glove; title: We'll always have Paris: reality-show stars join the stampede; title: Paris when it fizzles: Lindsay Lohan and "Tragiqueistan"; title: When Kanye couldn't: Kanye West and the failure of attitude; title: Just say no to the fame game: the Olsen twins make it the old-fashioned way; title: Designer brand of the year: Victoria Beckham aka Posh Spice; title: Beyond the bling: can fashion survive celebrity?; title: Appendix : Selected list of celebrity fashion lines ; Selected list of celebrity fragrances.