Cross-cultural business behavior
Subtitle: marketing, negotiating, sourcing and managing across cultures
By: Richard R. Gesteland
Edition: 3rd [rev.] ed
Publisher: Copenhagen Business School Press
Published: 2002
Place of publication: Copenhagen, Denmark; Hendon, VA
Language: eng
Number of pages: 347
Subjects: Business etiquette; Export marketing; Intercultural communication; Negotiation in business; National characteristics
Notes: Includes bibliographical references (p. [343]-347)