Power Brands
Subtitle: Measuring, Making and Managing Brand Success
Publisher: Wiley-VCH
Published: March 26, 2007
Language: eng
Format: Hardcover
Number of pages: 274
ISBN-13: 9783527502820
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Advertising & Promotion; Commercial - General