Modeling consumer adoption of new foods
By: by Somdee Hongphisanvivat.
Published: 1993
Language: eng
Number of pages: 208
Subjects: Food -- Marketing.; New products -- Marketing.; Consumers.; Food industry and trade.
Notes: Typescript.

Thesis (Ph. D.)--Washington State University, 1993.

Includes bibliographical references (leaves 165-186).

WSU:Another copy on microfilm.

WSU:"College of Business and Economics."