Global marketing management system
By: Basil Janavaras, Minnesota State University, USA ; Suresh George, Coventry University, UK
Contributors: George, Suresh, author
Edition: Second edition.
Publisher: World Scientific Publishing Co Pte Ltd
Published: 2017
Language: eng
Number of pages: 301
ISBN-13: 9789813201071
Subjects: Export marketing; Business planning
Notes: Includes bibliographical references (page 301).