Linking strategy formulation in marketing and operations
Subtitle: empirical research
By: guest editors: William L. Berry, Terence J. Hill, CurtisP. McLaughlin.
Contributors: Berry, William L.; Hill, Terence J.; McLaughlin, Curtis P.
Series: Journal of operations management -- vol.10 (3)
Publisher: American Production & Inventory Control Society, Inc. and the University of Missouri-Columbia
Published: 1991
Place of publication: Columbia
Language: eng
Notes: Special issue.