Franchising Hospitality Services (Hospitality, Leisure and Tourism)
Contributors: Conrad Lashley (Editor); Alison Morrison (Editor)
Publisher: Butterworth-Heinemann
Published: June 5, 2000
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9780750647724
Subjects: Franchises; Hotel & catering trades; Industries - Hospitality, Travel & Tourism; Business/Economics; Business & Economics; Business / Economics / Finance; Management; Entrepreneurship; Business & Economics / Entrepreneurship; Business & Economics / Hospitality, Travel & Tourism; Business & Economics-Entrepreneurship; Franchises (Retail trade); Hospitality industry
First sentence: Franchising represents a mode of organization that can be interpreted and understood from the perspective of the theory of the firm.