Innovation reinvented
Subtitle: six games that drive growth
By: Roger Miller and Marcel Côté
Contributors: Côté, Marcel, 1942-
Publisher: University of Toronto Press
Published: 2012
Place of publication: Toronto; Buffalo
Language: eng
Number of pages: 301
ISBN-13: 9781442644298
Subjects: Success in business; Développement économique; Compétitivité (Économie); Economic development; Competition; Innovations; Succès dans les affaires; Aspect économique; Technological innovations; Economic aspects
Description: "Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.  Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.  Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Introducing the games. The diversity of innovation; title: Peering into the black box; title: Searching for patterns; title: The games of innovation; title: Emerging and mature markets; title: Product architecture; title: The six games of innovation. Eureka!; title: The special case of the pharmaceutical sector; title: Battles of architecture; title: Breakthrough games: high technology craft; title: New and improved; title: Mass customization; title: Pushing the envelope; title: Transitions; title: Looking ahead. Winning strategies; title: Public policies; title: Rethinking innovation; title: End notes.