Yu Zhongguo yi qi cheng chang
Subtitle: Bao jie gong si zai Hua 20 nian
Edition: Di 1 ban
Publisher: Beijing da xue chu ban she
Published: 2009
Place of publication: Beijing
Language: chi
Number of pages: 274
ISBN-13: 9787301151075
Subjects: Soap trade; Procter & Gamble (China) Ltd
Other titles: Bao jie gong si zai Hua 20 nian
Description: 作为世界上最大的快速消费品企业之一,宝洁公司在进入中国的20年中以直接投资的方式迅速发展,为研究跨国企业在中国的成功和影响提供了一个很好的案例.
Notes: Includes bibliographical references (p. [269]-271).