Library management and marketing in a multicultural world
Subtitle: Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006
By: edited by James L. Mullins.
Contributors: Mullins, James L., 1949-; International Federation of Library Associations and Institutions. Management and Marketing Section.
Series: IFLA publications -- 125
Publisher: Saur
Published: 2007
Place of publication: Mü̈nchen
Language: eng
Number of pages: 366
ISBN-13: 9783598220326
Subjects: Library administration -- Congresses.; Libraries -- Marketing -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.