Essentials of Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740302066
Table of contents: title: Sisältö; title: Market and Marketing; title: Meaning of market; title: Marketing; title: Objectives of Marketing; title: Importance of Marketing to the Society; title: Merchandising; title: Selling; title: Distribution; title: Goods; title: Services; title: Modern Marketing; title: Features of Modern Marketing; title: Marketing System; title: Definition; title: Marketing Process; title: Marketing Functions; title: Classification:; title: Pricing; title: What is Price?; title: Pricing Objectives; title: Procedure for Price Determination; title: Price Leader; title: One price or Variable Price; title: Resale Price Maintenance; title: Branding and Packaging; title: Branding; title: Packaging; title: The Promotional Programme; title: Forms of Promotion; title: Sales Promotion; title: Importance of Sales Promotion; title: Objectives of Sales Promotion; title: Kinds of Sales Promotion; title: Advertising; title: What is Advertising?; title: Objectives of Advertising; title: Functions of Advertising; title: Advantages of Advertising; title: Advertising Media; title: Personal Selling; title: Objectives of Personal Selling; title: Duties of a Salesperson; title: Qualities of a successful Salesperson; title: Sales Personality; title: Features of Personal Selling; title: Process of Personal Selling; title: Sales Forecast; title: Factors affecting a Sales Forecasting; title: Methods of Sales Forecasting; title: Categories of Sales Forecast; title: Marketing of Consumer Goods; title: Characteristics of Consumer Goods; title: Classification of Consumer Goods; title: Channels of Distribution; title: Marketing of Industrial Goods; title: Classification of Industrial Goods; title: References; title: The Author