Making the most of marketing
By: edited by Christopher R. Malburg.
Contributors: Malburg, Christopher R.; American Institute of Certified Public Accountants. Management of an Accounting Practice Committee.
Series: Management series; Management series (American Institute of Certified Public Accountants. Management of an Accounting Practice Committee)
Publisher: Management of an Accounting Practice Committee, American Institute of Certified Public Accountants
Published: 1991
Place of publication: New York, N.Y
Language: eng
Number of pages: 23
Subjects: Marketing -- Management.; Managerial accounting.
Notes: Includes bibliographical references (p. 20).