Improving corporate effectiveness
Subtitle: managing the marketing finance interface : a report from the Research in Marketing Division of the Conference Board in Canada
By: by A. Susanna Trebuss.
Series: Canadian studies ; no. 52
Publisher: The Conference Board in Canada
Published: 1978
Place of publication: Ottawa
Language: eng
Number of pages: 103
Subjects: Marketing -- Management.; Marketing -- Finance.; Corporations -- Marketing.