Optimale Werbebudget- und Werbeprogrammplanung
By: Jochen Benz.
Series: Reihe Wirtschaftswissenschaften ;; Bd. 234
Publisher: H. Deutsch
Published: 1981
Place of publication: Thun
Language: ger
Number of pages: 110
Subjects: Advertising -- Management.; Advertising media planning -- Mathematical models.
Notes: Bibliography: p. 108-110.