Die Händlerzufriedenheit als Zielgrösse im vertikalen Marketing der Automobilwirtschaft
By: Alexander J. Decker.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd. 2636 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise -- v. 2636 = -- European university studies. Series V, Economics and management -- v. 2636; Europäische Hochschulschriften -- Bd. 2636.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2000
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 435
Subjects: Automobile industry and trade -- Germany.; Marketing, Vertical -- Germany.; Automobile dealers -- Germany.
Notes: Originally presented as the author's thesis (doctoral)--Katholische Universität Eichstätt, 1999.

Includes bibliographical references (p. 379-409).