Retailing triumphs and blunders
Subtitle: victims of competition in the new age of marketing management
By: Ronald D. Michman, Alan J. Greco.
Contributors: Greco, Alan James, 1950-
Publisher: Quorum Books
Published: 1995
Place of publication: Westport, Conn
Language: eng
Number of pages: 264
Subjects: Retail trade -- Management.; Retail trade -- Decision making.
Notes: Includes bibliographical references (p. [253]-256) and index.