Promotional decision making: practice and theory
Subtitle: a study in marketing management
By: [by] Patrick J. Robinson [and] David J. Luck.
Contributors: Luck, David Johnston.
Series: McGraw-Hill Marketing Science Institute series
Publisher: McGraw-Hill
Published: 1964
Place of publication: New York
Language: eng
Number of pages: 254
Subjects: Market surveys.; Marketing research.
Notes: Bibliography: p. 235-244.