Platform Leadership
Subtitle: How Intel, Microsoft, and Cisco Drive Industry Innovation
Edition: 1st edition
Publisher: Harvard Business School Press
Published: April 29, 2002
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9781578515141
Subjects: Computing and Information Technology; Information technology industries; Management & management techniques; Entrepreneurship; Business/Economics; Business & Economics; Business / Economics / Finance; Technological innovations; Management; Information Management; Corporate & Business History - Strategies; Innovation; Computers; Leadership
First sentence: In many industries, conventional wisdom has said, a position of leadership bestows authority, strength, even invulnerability.
Description: "In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions.

Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."--BOOK JACKET.