The only brand book you will ever need
Subtitle: to start, grow and run your business
By: Michiel Maandag & Lissa Puolakka
Contributors: Puolakka, Lissa, author
Publisher: CreateSpace Independent Publishing Platform
Published: 2014
Language: eng
Number of pages: 158
ISBN-13: 9781484930687
Copyright date: 2014
Subjects: Product management; Branding (Marketing); New business enterprises; Handbooks, manuals; Success in business
Description: "More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling? In The only brand book you will ever need you read everything you need to know - fast. This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory"--Back cover.
Notes: Subtitle from cover.

Publisher information from distributor's website.