mCRM--Customer Relationship Management im mobilen Internet
By: von Claas Morlang.
Edition: 1. Aufl.
Publisher: Tectum Verlag
Published: 2005
Place of publication: Marburg
Language: ger
Number of pages: 300
ISBN-13: 9783828887909
Subjects: Customer relations -- Management; Customer relations -- Technological innovations; Mobile communication systems
Other titles: Customer Relationship Management im mobilen Internet
Notes: Originally presented as the author's thesis (doctoral)--Universität Eichstätt.

Includes bibliographical references (p. 263-300).