Applications of consumer behavior
Subtitle: readings and exercises
By: [selected by] Gail Tom.
Contributors: Tom, Gail.
Publisher: Prentice-Hall
Published: 1984
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 358
Subjects: Consumers -- United States.; Consumers' preferences -- United States.; Consumer behavior -- United States.; Market surveys -- United States.
Description: xxiii, 358 p. : 24 cm
Notes: Includes bibliographies.