Selling by direct mail
Subtitle: an entrepreneurial guide to direct marketing
By: John W. Graham and Susan K. Jones ; foreword by Peter Tomkins.
Contributors: Jones, Susan K.
Publisher: Piatkus; Judy Piatkus Publishers Ltd
Published: 1988
Place of publication: London
Language: eng
Number of pages: 305
Subjects: Direct marketing.; Mail-order business.
Notes: Includes bibliographical referenes.