Service Industries Marketing
Subtitle: New Approaches (A Special Issue of "The Services Industries Journal")
Edition: 1 edition
Publisher: Routledge
Published: August 1, 1998
Language: eng
Format: Hardcover
Number of pages: 184
ISBN-13: 9780714648880
Subjects: Sales & marketing management; Service industries; Management - General; Marketing; Service Industries (Economic Aspects); Business & Economics; Business / Economics / Finance; Business/Economics; Professions; Marketing - General; Business & Economics / General; General; Industries - General; Great Britain