Perceptual maps and the optimal location of new products
Subtitle: an integrative essay
By: by Richard Schmalensee, Jacques-Franc̨ois Thisse.
Contributors: Thisse, Jacque-Franc̨ois.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.88-01
Publisher: European Institute For Advanced Studies in Management
Published: 1988
Place of publication: Brussels
Language: eng
Number of pages: 56
Subjects: Product management -- Econometric models.; Operations research.