Audience
Subtitle: marketing in the age of subscribers, fans & followers
By: Jeffrey K. Rohrs
Publisher: John Wiley & Sons
Published: 2014
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 278
ISBN-13: 9781118732731
Subjects: Internet marketing; Social media
Description: Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
Notes: Includes bibliographical references (pages 249-272) and index.
Table of contents: title: Audiences as assets: think like the boss; title: The audience imperative: our hybrid source of business energy; title: Your proprietary audiences: seekers, amplifiers & joiners; title: The VIP joiners: subscribers, fans & followers; title: Beyond Don Draper: pain, owned & earned media; title: Increase what matters: size, engagement & value; title: A larger font: our long-term responsibilities; title: Website: marketing's magnetic center; title: Email: the bedrock audience; title: Facebook: making it personal; title: Twitter: real-time characters; title: Blogs: a website by another name; title: Mobile apps: audiences on the go; title: LinkedIn: the professional audience; title: YouTube: internet built the video star; title: Google+: the great unknown; title: Pinterest: a collection of beautiful followers; title: SMS: cutting through the cutter; title: Instagram: moving pictures; title: Podcasts: listen carefully; title: Other audience channels: more? You want more?!?; title: Map & align: strategy and team; title: Built & engage: audiences on demand; title: Serve, honor, deliver, surprise & delight: the red velvet touch; title: Test & evolve: what marketers can learn from 5,000 years of football.