You are the message
By: Roger Ailes with Jon Kraushar
Contributors: Kraushar, Jon
Publisher: Doubleday
Published: 1995
Place of publication: New York, N.Y
Language: eng
Number of pages: 232
ISBN-13: 9780385265423
Subjects: Retorica; Art de parler en public; Communication orale; Presentatie; Oral communication
Notes: "A Currency book."--T.p. verso.

Originally published 1989. Reprinted 1995 with new preface and user's guide.

Includes bibliographical references (p. [223]) and index.
Table of contents: title: The first seven seconds; title: Television changed the rules; title: You are the message; title: Instincts and rules; title: Poor reception; title: The four essentials of a great communicator; title: The magic bullet; title: The double-edged sword; title: Beyond charisma: control of the atmosphere; title: An ounce of energy is worth a pound of technique; title: Lighten up, you're wearing everybody out; title: Okay, Ailes, fix me: the Ailes method/course; title: Even heroes get scared; title: "Making it" in grandma's eyes; title: Media tactics: scoring on defense.