Integrirovannye marketingovye kommunikat︠s︡ii
Subtitle: monografii︠a︡
By: [avtory, E.D. Shchetinina, ...et al.].
Contributors: Shchetinina, E. D.; Belgorodskiĭ gosudarstvennyĭ tekhnologicheskiĭ universitet im. V.G. Shukhova.
Publisher: BGTU
Published: 2008
Place of publication: Belgorod
Language: rus
Number of pages: 199
Subjects: Marketing -- Russia (Federation); Advertising -- Russia (Federation); Public relations -- Russia (Federation); Business communication -- Russia (Federation); Communication in management -- Russia (Federation)
Notes: Includes bibliographical references.