Learning by the case method in marketing
By: ... prepared by Thomas V. Bonoma, with the assistance of Thomas Kosnik
Contributors: Kosnik, Thomas; Harvard Business School
Series: Prentice Hall custom business resources
Publisher: Harvard Business School Pub.
Published: 1989
Place of publication: Boston, Mass
Language: eng
Number of pages: 10
ISBN-13: 9780131445949
Subjects: Marketing; Case studies
Notes: Caption title.

"Harvard Business School case"--Cover.

"9-590-008."