Advertising Reach and Frequency
Subtitle: Maximizing Advertising Results Through Effective Frequency
Edition: 2nd edition
Publisher: NTC Business Books
Published: November 1, 1995
Language: eng
Format: Hardcover
Number of pages: 157
ISBN-13: 9780844235066
Subjects: Advertising; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Effective frequency