Enhancing Knowledge Development in Marketing
Subtitle: 1998 Ama Educators' Proceedings (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Contributors: Ronald C. Goodstein (Editor); Scott B. Mackenzie (Editor)
Publisher: Amer Marketing Assn
Published: December 1998
Language: eng
Format: Paperback
ISBN-13: 9780877572732
Subjects: Marketing - General; Business & Economics; Business/Economics