International marketing
Subtitle: [by] Philip R. Cateora and John M. Hess.
Contributors: Hess, John M., jt. author
Edition: Rev. ed. --
Publisher: R.D. Irwin
Published: 1972
Place of publication: Homewood, Ill
Language: eng
Number of pages: 934
Subjects: Export marketing; International business enterprises
Notes: Bibliography: p. 903-909.