Principles of marketing
By: Jay Diamond, Gerald Pintel
Contributors: Pintel, Gerald, joint author.
Publisher: Prentice-Hall; Prentice Hall
Published: 1972
Place of publication: Englewood Cliffs, NJ
Language: eng
Format: Hardcover
Number of pages: 402
ISBN-13: 9780137014743
Copyright date: 1972
Subjects: Marketing.
Notes: Includes bibliographies.
Table of contents: title: The nature of marketing; title: The consumer market; title: Consumer goods and industrial goods; title: Consumerism; title: The industrial market; title: Channels of distribution; title: Marketing research; title: The product; title: Packaging and brands; title: Pricing; title: Transportation and storage; title: Wholesaling; title: Retailing; title: Sales promotion; title: Personal selling; title: The computer and marketing; title: International marketing; title: Marketing mistakes; title: A marketing application; title: Appendix : Marketing definitions