Actionable web analytics
Subtitle: using data to make smart business decisions
By: Jason Burby, Shane Atchison.
Contributors: Atchison, Shane.
Publisher: Wiley Publishing
Published: 2007
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 256
ISBN-13: 9780470124741
Subjects: Web usage mining.; Data mining.; Internet users -- Statistics -- Data processing.; Business enterprises -- Computer networks.; Electronic commerce.; Internet marketing.; Web sites -- Design.; Internet searching.
Genres: Statistics
Description: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
Notes: Includes index.