Marketing research
Subtitle: a management overview
By: contributors: Louis J. Babic, Jr. and others ; editors: Evelyn Konrad and Rod Erickson.
Contributors: Konrad, Evelyn; Erickson, Rodney; Babic, Louis J.; American Manangement Association.
Publisher: American Management Association
Published: 1966
Place of publication: New York
Number of pages: 224
Subjects: Marketing research