The green edge
Subtitle: how sustainability can help exhibit and meeting planners save money and build stronger brands
By: Tom Bowman
Edition: First edition softcover
Publisher: BGC
Published: 2014
Place of publication: Signal Hill, CA
Language: eng
Number of pages: 163
ISBN-13: 9780991570300
Copyright date: 2014
Subjects: Environmentalism; Sustainable design; Exhibitions; Trade shows; Green technology; Environmental aspects; Sustainability; Equipment and supplies; Design; Special events; Meetings; Green products
Description: Myth busting green practices for the exhibit and events industries. Successful businesses are learning that "going green" creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value. Green initiatives that start at the top with corporate-wide goals often break down when the goals must be translated into everyday decisions. The Green Edge targets this challenge by delivering high quality information about environmental performance to the choices managers are already making.
Notes: "A guide to successful environmental management"--Page 1 of cover.

Tom Bowman received the international Green Good Design award in 2010. The company he founded in 1991, Bowman Design Group, received an inaugural Cool California Small Business of the Year award and is the first marketing communications firm in the U.S. to receive sustainability certification under the APEX/ASTM (U.S.) and FAMAB (Germany) industry standards. Bowman is a keynote speaker, creative communications strategist and consultant, who works with Fortune 1000 companies, start-ups and cultural institutions to engage audiences and build stronger brands.

Includes bibliographical references (page [153]-157) and index.