Eine Erklärung der Preislagenwahl bei Konsumgütern
By: von Heribert Gierl.
Series: Schriften zum Marketing,; Bd. 32
Publisher: Duncker & Humblot
Published: 1992
Place of publication: Berlin
Language: ger
Number of pages: 159
Subjects: Consumer behavior.; Prices.; Consumer goods.
Notes: Includes bibliographical references (p. [130]-159).
Originally presented as the author's Habilitationsschrift--Universität Regensburg, 1990.