How management is meeting changed marketing conditions
Subtitle: product allocations, keeping the sales force strong, customer relations, selling to the government.
Series: Its Marketing series, no. 82
Published: 1951
Place of publication: New York
Language: eng
Number of pages: 31
Subjects: Marketing.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York City, Mar. 12-13, 1951."