Strategic product creation
Subtitle: deliver customer satisfaction from every level of your company
By: Ronald L. Kerber and Timothy M. Laseter, with Max Russell.
Contributors: Laseter, Timothy M.; Russell, Max.
Publisher: McGraw-Hill
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 318
ISBN-13: 9780071486552
Subjects: New products.; Production engineering.
Notes: Includes bibliographical references and index.
Table of contents: title: Part I: Key concepts; title: Product creation leadership: delivering business results; title: Product idea generation: sensing customer needs and market opportunities; title: Technology capabilities: separating invention and execution; title: Product creation process design: leveraging discipline and judgment; title: The competitive product portfolio: integrating process and product architecture; title: People and project management: inspiring and leading the workforce; title: Innovation partnerships: connecting the extended enterprise; title: Part II: Case studies; title: Walt Disney Imagineering: stories of the impossible; title: Mars Incorporated: consumer-driven innovation; title: Whirlpool Corporation: building a global product creation capability; title: United Technologies Corporation: discipline and balance in innovation; title: IBM: leveraging customer focus, research, and collaboration.