Hedonic and utilitarian consumer benefits of sales promotions
By: Pierre Chandon, Brian Wansink, Gilles Laurent
Contributors: Wansink, Brian; Laurent, Gilles; Marketing Science Institute
Series: Report -- no. 99-109; Report (Marketing Science Institute) -- no. 99-109
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41
Subjects: Sales promotion; Consumer behavior; Consumers -- Attitudes
Notes: "Working paper."

Includes bibliographical references (p. 37-41)