Healthcare biotechnology
Subtitle: a practical guide
By: Dimitris Dogramatzis
Publisher: CRC Press
Published: 2011
Place of publication: Boca Raton, Florida
Language: eng
Number of pages: 675
ISBN-13: 9781439847466
Copyright date: 2011
Subjects: Biotechnology; Biomedical Technology; Pharmaceutical biotechnology; Biotechnology industries; Organization & administration
Description: "A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher.
Notes: Includes bibliographical references and index.