Global strategy and organization
By: Anil K. Gupta, Vijay Govindarajan.
Contributors: Govindarajan, Vijay.
Publisher: J. Wiley
Published: 2004
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 224
Subjects: International business enterprises -- Management.; Industrial management.; Organizational effectiveness; Comparative advantage (International trade); Globalization -- Economic aspects.; Competition, International.
Notes: Includes bibliographical references (p. 197-199) and index.
Table of contents: title: Preface; title: The challenge of globalization; title: Developing a global expansion strategy; title: Analysis of Wal-Mart's global expansion; title: Building global competitive advantage; title: Cultivating a global mindset; title: Leveraging knowledge across the global network; title: Creating and managing global business teams; title: Transforming the global game; title: Globalization in the digital image.