Embedded Word Of Mouth
Subtitle: How B2B marketers use word of mouth marketing in a marcom engine to drive quality lead generation.
Publisher: CreateSpace Independent Publishing Platform
Published: Jun 28, 2011
Format: paperback
Number of pages: 170
ISBN-13: 9781461188308
Notes: Source title: Embedded Word Of Mouth: How B2B marketers use word of mouth marketing in a marcom engine to drive quality lead generation.