Advertising versus prior beliefs
Subtitle: does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
By: Cornelia Pechmann and S. Ratneshwar
Contributors: Ratneshwar, S
Series: Working paper -- rept. no. 93-125; Report (Marketing Science Institute) -- no. 93-125
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Subjects: Advertising -- Cigarettes -- United States -- Psychological aspects; Teenagers -- Tobacco use -- United States; Teenagers -- United States -- Attitudes
Notes: Includes bibliographical references (p. 34-38)