Cinema India
Subtitle: the visual culture of Hindi film
By: Rachel Dwyer and Divia Patel.
Contributors: Patel, Divia.
Publisher: Rutgers University Press
Published: 2002
Place of publication: New Brunswick, N.J
Language: eng
Number of pages: 240
Subjects: Motion pictures -- India
Description: "This is the first book to concentrate on the dynamic visual culture of Indian cinema, tracing the development of the popular or commercial cinema based in Bombay (Mumbai) since 1913. This is India's national cinema, and it has a global audience. The authors trace its historical roots in early photography, theatre and chromolithography, and its development of a new visual regime that has come to dominate Indian public culture.".

"The unique style of this cinema is explored through an analysis of the mise-en-scene of the film itself - the locations, sets and costumes - and shows how they, along with the song and dance sequences, construct the 'look' and meaning of a film. Equally important to India's visual culture is publicity.

Cinema India explores the development of film advertising and its range of aesthetic influences, from indigenous sources, for example, the Ajanta cave paintings, to foreign styles, such as Art Deco, and examines how publicity material is able to convey social, political and economic information about the society in which it is produced."--BOOK JACKET.
Notes: Includes bibliographical references (p. 232) and index.
Table of contents: title: Machine generated contents note: Preface, 6; title: Introduction, 7; title: 1 Indian Cinema, 13; title: 2 Film Style: Settings and Costume, 42; title: 3 The Art of Advertising, IOI; title: 4 Advertising and the Communication of Meaning, 183; title: Conclusion, 215; title: References, 219; title: Select Bibliography, 232; title: Acknowledgements, 233; title: Photographic Acknowledgements, 234; title: Index, 235.