A brand-switching model with implications for marketing strategies
By: by Richard Colombo and Donald D. Morrison
Contributors: Morrison, Donald G.
Series: Working paper / Marketing Science Institute; Report (Marketing Science Institute) -- no. 87-110; Report (Marketing Science Institute)
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, MA
Language: eng
Number of pages: 23
Copyright date: 1987
Subjects: Brand choice
Notes: Bibliography: p. 22.