Defining and relating price, perceived quality, and perceived value
By: Valarie A. Zeithaml
Contributors: Marketing Science Institute
Series: Report / Marketing Science Institute -- no. 87-101
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Pricing -- Marketing research; Consumers -- Research
Notes: "June 1987."

Bibliography : p. 32-40