Writing proposals
By: Richard Johnson-Sheehan.
Edition: 2nd ed.
Publisher: PEARSON Longman; Pearson/Longman
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 270
ISBN-13: 9780205583140
Subjects: Proposal writing in business.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to proposals; title: Why do we write proposals?; title: Rhetoric; title: The proposal genre; title: The writing process and four rhetorical elements; title: A comment on research proposals; title: Case study: Elmdale Hill; title: Identifying problems and opportunities; title: Basic reasons for writing proposals; title: Unsolicited and solicited proposals; title: Determining stasis; title: A description of the RFP interpretation process; title: Defining the problem or opportunity; title: Applying stasis questions; title: Case study: what is Elmdale Hill's problem?; title: Purpose, readers, context; title: The proposal-writing process; title: The rhetorical situation; title: International readers and contexts; title: The rhetorical situation at Earl Grey; title: Focusing a writing team with the rhetorical situation; title: Case study: defining the rhetorical situation; title: Describing the current situation; title: Why describe the current situation?; title: Arguing logically; title: Inventing the situation section; title: Researching logical relationships; title: Mapping in teams; title: Writing the situation section; title: Lisa Miller's situation section; title: A note on situation sections in research proposals; title: Case study: describing the situation in Elmdale; title: Developing a plan; title: The importance of the plan section; title: Setting goals; title: Setting goals for the Earl Grey project; title: Answering the how question; title: Mapping a plan for the Earl Grey proposal; title: Organizing the plan section; title: Answering the why questions; title: Writing the plan section; title: A comment on research methodologies; title: Case study: a plan for creating unity; title: Describing qualifications; title: The importance of trust; title: Types of qualifications sections; title: What makes you different makes you attractive; title: Inventing the content of the qualifications section; title: Writing the qualifications section; title: Creating a persona; title: To boilerplate or not to boilerplate; title: Case study: who is qualified for the work?; title: Introductions, costs, and benefits; title: Framing the body of the proposal; title: Setting the stage: the purpose of an introduction; title: Inventing the introduction; title: Writing the introduction; title: The introduction to the Earl Grey proposal; title: Costs and benefits: concluding the proposal; title: Inventing and writing the conclusion; title: Concluding the Earl Grey proposal; title: Case study: beginnings and endings; title: Developing budgets; title: Budgets: the bottom line; title: Budget basics; title: Budgeting in teams; title: Inventing a budget; title: Writing the budget rationale or budget section; title: The budget for the Earl Grey proposal; title: Case study: money issues; title: Writing with style; title: Good style is a choice, not an accident; title: What is style?; title: Writing plain sentences; title: Writing plain paragraphs; title: Persuasive style; title: Case study: revising for clarity and power; title: Designing proposals; title: "How you say something"; title: How readers look at proposals; title: Principles of design; title: The process of designing a proposal; title: Case study: creating a look; title: Using graphics; title: The need for graphics; title: Guidelines for using graphics; title: Using graphics to display information and data; title: Case study: inventing visuals; title: Putting the proposal together; title: Seeing the proposal as a whole document; title: Inventing front matter; title: Inventing back matter; title: Revising the proposal; title: Case study: revising and polishing; title: Example proposal: "A proposal to start a merchants association in Elmdale Hill"; title: Example proposal: "Managing office growth: a proposal to Earl Grey design from insight systems"; title: References; title: Index.