The Customer Learning Curve
Subtitle: Creating Profits from Marketing Chaos
Edition: 1 edition
Publisher: South-Western Educational Pub; American Marketing Association; Thomson/South-Western
Published: November 14, 2003
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780324226676
Subjects: Market research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Research; Business & Economics / Marketing / General; Consumer Behavior - General; Consumer behavior; Customer relations; Learning curve (Industrial eng; Marketing
Description: "The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. You will also move through a learning curve that will improve your understanding of customers and how well you've reached them." "The Customer Learning Curve offers a perspective that you can put into practice immediately, and it provides new ideas and approaches that will help you build your business well into the future. The Customer Learning Curve will help you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices."--BOOK JACKET.