Marktsegmentierung im Privatkundengeschäft von Versicherungsunternehmen
Subtitle: von Hajo Müller.
Series: Versicherungswissenschaft in Berlin,; Heft 5
Publisher: VVW
Published: 1994
Place of publication: Karlsruhe
Language: ger
Number of pages: 302
Subjects: Insurance companies -- Customer services -- Germany.; Market segmentation -- Germany.
Notes: Includes bibliographical references (p. 265-302).
Originally presented as the author's thesis (doctoral)--Humboldt-Universität Berlin, 1993.