On the determination of advertising effectiveness
Subtitle: an empirical study of the German cigarette market
By: Jan C. Reuijl.
Publisher: Kluwer-Nijhoff Pub.; Distributors for North America, Kluwer Boston
Published: 1982
Place of publication: Boston; Hingham, Mass
Language: eng
Number of pages: 226
Subjects: Advertising -- Cigarettes -- Germany (West); Cigarette industry -- Germany (West); Advertising.; Industrial concentration.
Notes: Bibliography: p. 207-214.
Includes index.