AdValue
Publisher: Butterworth-Heinemann
Published: April 16, 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780750655019
Subjects: Advertising; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Entrepreneurship; Business & Economics / Advertising & Promotion; Finance
First sentence: Tom Peters, the celebrated management consultant, describes PIMS as being 'the world's most extensive strategic information database'.