Strategic market analysis
Subtitle: top-down and bottom-up approaches
By: by George S. Day.
Series: Report ;; no. 80-105; Report (Marketing Science Institute) ;; no. 80-105.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Marketing research.
Notes: Bibliography: p. 24-25.
"Working paper."