Strategic market planning
Subtitle: an aid to the evaluation of an athletic/recreation program
By: Earle F. Zeigler and John Campbell.
Contributors: Zeigler, Earle F.; Campbell, John T.
Series: Stipes monograph series on sport and physical education management
Publisher: Stipes Pub
Published: 1984
Place of publication: Champaign, IL
Language: eng
Number of pages: 35
Subjects: Marketing -- Management.; Physical education and training -- Administration.
Notes: 9351207 utlas

Bibliography: p. 33.

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