Inside the mind of the stakeholder
Subtitle: the hype behind stakeholder pressure
By: edited by Ulrich Steger
Contributors: Steger, Ulrich
Publisher: Palgrave Macmillan
Published: 2006
Place of publication: Basingstoke [England]; New York
Language: eng
Number of pages: 318
ISBN-13: 9780230006898
Subjects: Corporations -- Public relations; Sustainable development; Social responsibility of business; Pressure groups
Notes: Includes index

Includes bibliographical references and index
Table of contents: title: Executive summary : inside the mind of the stakeholder / Ulrich Steger; title: Stakeholders and corporate sustainability : an overview; title: The hype behind stakeholder pressure / Ulrich Steger; title: Getting into the minds of stakeholders : framework and methodology; title: Stakeholder dynamics; title: Stakeholders and corporate sustainability; title: What is it with stakeholder pressure?; title: Stakeholder reports; title: Financial institutions : corporate sustainability as a significant niche? / Alexander Nick; title: Cities and communities : local players in corporate sustainability / Oliver Salzmann, Jens Prinzhorn; title: Governments : the challenge of addressing corporate sustainability at the macro level / Fabian Baptist; title: NGOs : catalysts of corporate sustainability / Jens Prinzhorn, Oliver Salzmann; title: Consumer organizations : aligning corporate sustainability and consumer interest; title: Aileen Ionescu-Somers; title: Media : indifferent observers of corporate sustainability / Simon Tywuschik; title: Corporate customers and suppliers : how companies influence other companies on corporate sustainability / Aileen Ionescu-Somers; title: Unions : on the backseat of corporate sustainability / Oliver Salzmann, Jens Prinzhorn