Integrated advertising, promotion, and marketing communications
By: Kenneth E. Clow, Donald Baack.
Contributors: Baack, Donald.
Edition: 4th ed.
Publisher: Prentice Hall
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780136079422
Subjects: Communication in marketing; Advertising
Notes: Includes bibliographical references and index.