Hospitality Marketing
Subtitle: an Introduction
Contributors: Buttle, Francis
Publisher: Elsevier
Published: 2004
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 362
ISBN-13: 9780080472942
Subjects: Hospitality industry
Description: A complete, contextualized approach to marketing processes in the hospitality industry.
Notes: Description based on print version record.
Table of contents: title: Hospitality Marketing; Contents; Preface; Structure; Learning features; Acknowledgements; Part A Introduction; Chapter 1 Introduction to hospitality marketing; Part B Pre-encounter marketing; Chapter 2 Marketing research; Chapter 3 Understanding and segmenting customers; Chapter 4 Competitive strategies; Chapter 5 Developing the offer; Chapter 6 Locating the offer; Chapter 7 Pricing the offer; Chapter 8 Distributing the offer; Chapter 9 Communicating the offer; Part C Encounter marketing; Chapter 10 Managing the physical environment; Chapter 11 Managing service processes.