E-commerce
Subtitle: a platform for integrated marketing ; case study on U.S. retailing
By: Inga D. Schmidt, Thomas Döbler, Michael Schenk.
Series: Markt, Kommunikation, Innovation -- Bd. 4
Publisher: Lit; Lit Verlag
Published: 2000
Place of publication: Münster
Language: eng
Number of pages: 203
Subjects: Electronic commerce -- United States.; Marketing -- United States.
Notes: Bibliographical references p. 193 - 203.