Listening To Your Donors
Edition: 1st edition
Publisher: Jossey-Bass
Published: January 15, 2000
Language: eng
Format: Hardcover
Number of pages: 214
ISBN-13: 9780787950378
Subjects: Non-profitmaking organizations; Nonprofit Organizations & Charities; Business/Economics; Business & Economics; Business / Economics / Finance; Nonprofit organizations; BUS; BUS074000; Accounting - General; Business & Economics / Nonprofit Organizations & Charities; Finance; Fund raising
First sentence: Whether they are fundraising, improving public relations, or marketing new products and services, nonprofits need to communicate.
Description: "For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals.

Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations."--BOOK JACKET.