Merchandise licensing in the television industry
By: by Karen Raugust.
Series: Broadcast & cable series; Broadcasting & cable series.
Publisher: Focal Press
Published: 1996
Place of publication: Boston
Language: eng
Number of pages: 127
Subjects: Television stations -- Licenses -- United States -- History.; Cable television -- Licenses -- United States -- History.; Merchandise licensing -- United States -- History.; License agreements -- United States -- History.
Notes: Includes index.