Innovative Mediennutzung
By: Rüdiger Salat.
Series: Hochschulschriften zur Betriebswirtschaftslehre ;; Bd. 90
Publisher: VVF
Published: 1991
Place of publication: München
Language: ger
Number of pages: 228
Subjects: Mass media and business -- Germany.; Marketing -- Germany -- Management.
Notes: Includes bibliographical references (p. 205-224) and index.
Originally presented as the author's thesis (doctoral)--Universität München, 1990.