Blue ocean strategy
Subtitle: insights and experiences of Universiti Sains Malaysia
Contributors: Penerbit Universiti Sains Malaysia
Series: Special publication series / Penerbit USM
Publisher: Penerbit Universiti Sains Malaysia; [Distributors, Universiti Sains Malaysia Cooperative Bookshop; MPH Distributors]
Published: 2012
Place of publication: [Glugor]
Language: eng
Number of pages: 169
ISBN-13: 9789838615594
Subjects: Higher Education; Marketing; Universiti Sains Malaysia
Notes: "Authors, Asha Suresh Chand ... [et al.]"--P. [viii].

Includes index.