Internationale Wettbewerbsfähigkeit von Dienstleistungsbranchen
Subtitle: eine empirische Analyse der Werbebranche
By: Fabian Ziegler.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ;; Bd. 1595 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1595 =; European university studies. Series V, Economics and management ;; vol. 1595; Europäische Hochschulschriften.; Bd. 1595.
Publisher: P. Lang
Published: 1994
Place of publication: Bern; New York
Language: ger
Number of pages: 197
Subjects: Service industries -- Marketing.; Advertising -- Marketing -- Case studies.; Competition, International.
Notes: Includes bibliographical references (p. 185-197).
Originally presented as the author's thesis (doctoral)--Universität Basel, winter semester 1993/94.