Online promotions
Subtitle: exploring the emerging opportunity in Indian market
By: Nidhi Mathen, Abhishek
Contributors: Abhishek, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2014-01-09
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 24
Subjects: Electronic commerce
Notes: Includes bibliographical references (pages 22-24).