Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Publisher: AMACOM
Published: May 20, 2015
Language: eng
Number of pages: 259
ISBN-13: 9780814449141
Description: "Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate."--Amazon.com.