Evangelicals Incorporated
Subtitle: Books and the Business of Religion in America
Publisher: Harvard University Press
Published: 2019
Place of publication: Cambridge, MA; London, England
Language: eng
Format: Hardcover
ISBN-13: 9780674980112
Copyright date: 2019
Table of contents: title: Introduction; title: Finding profit : the ascendance of commercialism; title: Brands of distinction : creating value through the fundamentalist network; title: Trade associating : evangelical allegiance in the mass market; title: Righteous retail : women, family, and the social power of selling; title: Financial faith : corporate finance and the sacred tradition of growth; title: The spirit of segmentation : making something for everyone; title: Epilogue