Allison and Uhl revisited
Subtitle: beer brand discrimination using taste and aroma cues
By: Kenneth P. Uhl ... Gary A. Mauser ...
Contributors: Mauser, Gary A. joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 587; Faculty working papers -- no. 587.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1979
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 17
Subjects: Brand choice; Beer; Marketing research
Notes: Title page includes summary of paper.

Includes bibliographical references (p. [26-28]).