Introduction to retailing
By: Michael Cant
Edition: 2nd ed.
Publisher: Juta
Published: 2010
Place of publication: Cape Town
Language: eng
Number of pages: 139
ISBN-13: 9780702177835
Subjects: Retail trade; Commerce de détail
Notes: Includes bibliographical references.
Table of contents: title: Part 1. The ABCs of retail. The nature and evolution of retailing; title: The retailing environment; title: Selecting suppliers and supplier relations; title: Part 2. The six rights of retail. Being in the right place; title: Selling the right products; title: Selling the right quantity at the right time; title: Selling at the right price; title: Selling the right service; title: Part 3. Implementation of the retail strategy. Promoting retail sales; title: Blending store activities for success.