An applied service marketing theory
By: Christian Grönroos.
Series: Meddelanden från Svenska handelshögskolan,; Swedish School of Economics and Business Administration working papers ;; 57 (1980); Meddelanden från Svenska handelshögskolan ;; 57.
Publisher: Svenska handelshogskölan
Published: 1980
Place of publication: Helsingfors
Language: eng
Number of pages: 19
Subjects: Service industries -- Marketing.
Notes: "Institutionen för marknadsekonomi, november 1980."