Marketing research
Subtitle: a South African approach
By: editors, J.H. Martins, M. Loubser, H. de J. van Wyk.
Contributors: Martins, J. H.; Loubser, M. G.; Van Wyk, H. de J.
Edition: 1st ed.
Publisher: Unisa Press
Published: 1996
Place of publication: Pretoria
Language: eng
Number of pages: 615
Subjects: Marketing research.; Marketing research -- South Africa.
Notes: Includes bibliographical references and index.