Marketing strategy
By: edited by John Cadogan.
Contributors: Cadogan, John W. 1968-
Series: SAGE library in marketing
Publisher: SAGE
Published: 2009
Place of publication: London
Language: eng
ISBN-13: 9781848601178
Subjects: Marketing -- Management; Marketing -- Planning; Strategic planning
Notes: Includes bibliographical references.
Table of contents: title: v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought; title: v. 2. Marketing strategy processes and tools; title: v. 3. Marketing-mix strategies; title: product strategy and promotion strategy; title: v. 4. Marketing-mix strategies; title: distribution strategy and pricing strategy; title: v. 5. Marketing strategy organization and implementation; title: v. 6. Evoking and emerging issues in marketing strategy.