Service marketing
By: edited by Steve Baron
Series: Sage library in marketing
Publisher: SAGE
Published: 2010
Place of publication: Los Angeles
Language: eng
ISBN-13: 9781849205740
Subjects: Marketing; Management; Service insdustries; Servince industries; Customer service
Notes: Includes bibliographical references.
Table of contents: title: v. The development of ideas for the marketing of services; title: v. 2. The creation of the sub-discipline of services marketing; title: v. 3. A focus on customer experience and the changing roles of customers and consumers; title: v. 4. Towards a unifying marketing approach through service.