Pengurusan Pemasaran Strategik: Pendekatan Cara Matlamat
Publisher: Penerbit Universiti Utara Malaysia
Published: 2009
Place of publication: Sintok, Kedah Darul Aman, Malaysia
Language: may
Format: Softcover
Number of pages: 310
ISBN-13: 9830681505
Description: Pengurusan Pemasaran Strategik outlines a customer-based marketing program to help you identify your target customers and place your product or service in the right position according to customer needs.