Essentials of international marketing
By: by Donald L. Brady.
Publisher: M.E. Sharpe
Published: 2010
Place of publication: Armonk, NY
Language: eng
ISBN-13: 9780765624758
Subjects: Export marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The international marketing phenomenon; title: International measures and conversions; title: The scope of international marketing; title: The importance of international marketing; title: International market entry methods; title: Researching foreign markets; title: Culture and buyer behavior; title: Governmental and political risks; title: Financial risks and currency concerns; title: Organizing for international marketing; title: International distribution strategy: marketing channels; title: International distribution strategy: the role of logistics in managing the supply chain; title: International product strategy; title: International price strategy; title: International promotion strategy; title: Countertrade; title: International marketing strategy.