The advertising-sales promotion trade-off
Subtitle: theory and practice
By: George S. Low and Jakki J. Mohr
Contributors: Mohr, Jakki J; Marketing Science Institute
Series: Report -- no. 92-127; Report (Marketing Science Institute) -- no. 92-127
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 54
Subjects: Marketing -- Decision making; Marketing -- Management
Notes: "Working paper."

"October 1992."

Includes bibliographical references (p. 48-53)