Marketing to Hispanics
Subtitle: A Strategic Approach to Assessing and Planning Your Initiative
Publisher: Kaplan Business
Published: March 1, 2006
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781419502781
Subjects: Sales & marketing; Marketing - General; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Marketing - Research; Sales & Selling - Techniques; Business & Economics / Sales & Selling; Hispanic American consumers; Marketing
First sentence: In starting an overview of any ethnic or cultural group, it's important to understand the terminology used to describe the group and its underlying meanings.