An experimental study of relationships between attitudes, brand preference and choice
By: by Frank M. Bass, Edgar A. Pessemier and Donald R. Lehmann.
Contributors: Pessemier, Edgar A., 1922- joint author.; Lehmann, Donald R., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 307
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1971
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 20
Subjects: Consumer's preferences.; Motivation research (Marketing); Business names.
Notes: Bibliography: p. 19-20.