ARF comparability study
Subtitle: a controlled field experiment comparing three methods of estimating magazine audiences
By: study executed by Simmons Market Research Bureau, inc
Contributors: Simmons Market Research Bureau; Magazine Research Development Council. Comparability Subcommittee
Publisher: Advertising Research Foundation
Published: 1980
Place of publication: [New York]
Language: eng
Subjects: Readership surveys; American periodicals; Circulation
Other titles: A controlled field experiment comparing three methods of estimating magazine audiences.
Notes: "Reports of the Comparability Subcommittee of the Magazine Research Development Council."