The fast forward MBA in marketing
By: Dallas Murphy.
Series: The fast forward MBA series
Publisher: J. Wiley
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 278
Subjects: Marketing -- Handbooks, manuals, etc.
Description: In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs.
Notes: Includes bibliographical references (p. 245-247) and index.