Global business
Subtitle: planning for sales and negotiations
By: Camille P. Schuster, Michael J. Copeland.
Contributors: Copeland, Michael J.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1996
Place of publication: Fort Worth
Language: eng
Number of pages: 238
Subjects: International business enterprises -- Management -- Cross cultural studies; Export marketing -- Cross-cultural studies; Sales management -- Cross-cultural studies; Negotiation in business -- Cross-cultural studies; Intercultural communication
Notes: Includes bibliographical references and index.