Dynamic marketing for a changing world
Subtitle: proceedings of the 43rd national conference of the American Marketing Association, June 15, 16, 17, 1960
By: edited by Robert S. Hancock.
Contributors: Hancock, Robert Spencer, ed.
Series: Its Proceedings of the national conference -- 1960.
Publisher: American Marketing Association
Published: 1960
Place of publication: Chicago
Language: eng
Number of pages: 573
Subjects: Marketing -- Congresses.
Genres: Congresses.