From witblits to vuvuzelas
Subtitle: marketing in the new South Africa
By: Dale Hefer
Publisher: Oshun Books
Published: 2010
Place of publication: Cape Town, South Africa
Language: eng
Number of pages: 169
ISBN-13: 9781770200296
Subjects: Marketing
Description: "In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the \2018main market\2019, experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzela is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing"--Cover.