Future radio programming strategies
Subtitle: cultivating listnership in the digital age
By: David T. MacFarland.
Contributors: MacFarland, David T.
Edition: 2nd ed.
Series: LEA's communication series
Publisher: Erlbaum
Published: 1997
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 273
Subjects: Radio programs -- Planning
Notes: Includes bibliographical references (p. 251-259) and index.
Rev. ed. of: Contemporary radio programming strategies. 1990.