Advertising and the public
Subtitle: this report on a survey of 'Attitudes to advertising' prepared forthe I.P.A. by the British Market Research Bureau was presented to the I.P.A. sixth national conference at Eastbourne, on 21 November
By: by John Treasure.
Contributors: British Market Research Bureau.
Series: Occasional paper -- 20.
Publisher: Institute of Practitioners in Advertising
Published: 1970
Place of publication: (London)
Language: eng
Number of pages: 13
Subjects: Advertising -- Public opinion.
Notes: Reprinted from 'IPA Forum' 29; January 1970.