Attitude research at sea
By: Lee Adler and Irving Crespi, editors.
Contributors: Adler, Lee; Crespi, Irving; American Marketing Association. Committee on Attitude Research.
Publisher: American Marketing Association
Published: 1966
Place of publication: Chicago
Number of pages: 189
Subjects: Marketing research; Attitude (Psychology); Consumers
Notes: Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S. S. Ocean Monarch on a cruise to Bermuda during January 1966.