Euromarketing and the Future
Publisher: Haworth Press
Published: June 1996
Language: eng
Format: Hardcover
Number of pages: 185
ISBN-13: 9780789060150
Subjects: Business & Management; Medical; Gay men; Business / Economics / Finance; Industries - Retailing; Public Health; AIDS (Disease); AIDS (Disease) in mass media; Identity; Social aspects
First sentence: SUMMARY. This article attempts to place the future of marketing in Europe within a more general political-economic context, and to use the implications of European unification during the past 50 years to make some predictions for the next 50.