The new Chinese traveler
Subtitle: business opportunities from the Chinese travel revolution
By: Gary Bowerman
Series: Palgrave pocket consultants
Publisher: Palgrave Macmillan
Published: 2014
Place of publication: Houndmills, Basingstoke, Hampshire; New York, NY
Language: eng
ISBN-13: 9781137397287
Subjects: Chinese; Travel; International travel; Business travel; Tourism; BUSINESS & ECONOMICS / Industries / Retailing; BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
Description: "Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers"--
Table of contents: title: Machine generated contents note:; title: 1.Beyond the Middle Kingdom: The Makings of a Travel Revolution 2.Building A Brand New Industry: From ADS to the New Tourism Law 3.Going Global: China's New Travel Class Spreads its Wings 4.Magnetised by Macau: Creating a Global Tourism Phenomenon 5.The Purchasing Prerogative: Hong Kong and Shopping Tourism 6.Sun, Sea & Shopping: China Goes to the Beach 7.Lights, Camera, Action: Chinese Tourism on TV and Film8.All Around the World: Tourism Marketers Target China 9.A Place to Stay: Checking in With Chinese Travellers 10. Taking Flight: China's Aviation Revolution 11. The Media Game: Publishing for the Modern Traveller 12. Smart Travel, Chinese Style: Trip Planning and New Technology 13. Keeping it Local: Fast Trains, Ski Slopes and the 'New Macao' 14. The Resort Revolution: Chinese Weekenders in Search of Style 15. Economics in Action: Business Travellers Explore New Frontiers.