They've got your number
Subtitle: data, digits and destiny : how the numerati are changing our lives
By: Stephen Baker
Publisher: Vintage; Vintage Books USA
Published: 2009
Place of publication: London
Language: eng
ISBN-13: 9780099507024
Subjects: Social aspects; Mathematical models; Mathematical statistics; Data processing; Human behavior
Description: This is a book about one of the great undertakings of the 21st century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our individual behaviour - everything that makes the individual distinct.
Notes: Includes bibliographical references and index.