Spa business strategies
Subtitle: a plan for success
By: Janet M. D'Angelo
Edition: 2nd ed.
Publisher: Milady Cengage Learning; Milady; Cengage Learning
Published: 2010
Place of publication: Clifton Park, N.Y.
Language: enm
Number of pages: 412
ISBN-13: 9781435482098
Description: SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency. - Publisher.
Notes: What is your vision? -- The spa business -- Getting down to business -- Purchasing a day spa -- Architecture and design of your spa -- Purchasing professional products and equipment --Techno-savvy: using communication systems in the spa -- Marketing your spa -- Presentation is everything -- Sales and service -- Maintaining your business.