Readings in marketing strategies and programs
By: [compiled by] Joseph P. Guiltinan, Gordon W. Paul.
Contributors: Guiltinan, Joseph P.; Paul, Gordon W.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 591
Subjects: Marketing -- Management; Marketing -- Addresses, essays, lectures
Notes: Includes bibliographies.