Les effects de la publicité dans la presse et la télévision
Subtitle: mésures et comparaisons
By: [par] Jean-Michel Agostini et Michel Hugues.
Contributors: Hugues, Michel, joint author.
Series: Médias et messages
Publisher: R. Laffont
Published: 1972
Place of publication: Paris
Language: fre
Number of pages: 181
Subjects: Marketing research.; Radio advertising.; Television advertising.
Notes: Bibliography: p. 181-[182]