Marketing communications, procedural learning, and consumer decision making
Subtitle: working paper
By: Amna Kirmani, Peter Wright
Contributors: Wright, Peter; Marketing Science Institute (Cambridge, Mass.)
Series: Report -- no. 92-119; Report (Marketing Science Institute) -- no. 92-119.
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Communication in marketing; Advertising; Consumer behavior
Notes: Includes bibliographical references (p. 22-23).