Strategic marketing
Subtitle: planning and control
By: Graeme Drummond, John Ensor.
Contributors: Ensor, John.; Chartered Institute of Marketing.
Edition: 2nd ed.
Series: Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 2001
Place of publication: Oxford; Boston
Language: eng
Number of pages: 304
Subjects: Marketing -- Management.; Marketing -- Decision making.; Marketing -- Planning.
Notes: Published in association with The Chartered Institute of Marketing.