Promotion and Integrated Marketing Communication with InfoTrac College Edition
Edition: 1 edition
Publisher: South-Western College Pub
Published: March 1, 2001
Language: eng
Format: Hardcover
Number of pages: 624
ISBN-13: 9780324062533
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Marketing - General; Advertising campaigns; Communication in marketing