"The measurement of advertising effect .
By: [by] Donald R.G. Cowan ...
Series: Advertising Federation of America, Bureau of Research and Education, Educational Bulletin -- 1930 series, nos. 2 & 3
Publisher: Advertising Federation of America
Published: 1930
Place of publication: New York
Language: eng
Number of pages: 20
Subjects: Advertising
Notes: Caption-title.

Microfilm. New York, N.Y., Columbia University Libraries, 1995. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1995.
Table of contents: title: 1. A paper by Donald R.G. Cowan.; title: 2. Comments on Mr. Cowan's paper.