Svensk reklam och dess modelläsare
By: Anders Björkvall.
Series: Acta Universitatis Stockholmiensis -- new ser. 31
Publisher: Almqvist & Wiksell International
Published: 2003
Place of publication: Stockholm, Sweden
Language: swe
Number of pages: 210
Subjects: Advertising, Magazine -- Sweden; Advertising copy -- Sweden; Target marketing -- Sweden; Identity (Psychology) and mass media -- Sweden; Consumption (Economics) -- Sweden
Notes: Originally presented as author's thesis (doctoral)--Stockholms universitet, 2003.

Includes bibliographical references (p. [190]-193).

Abstract and summary in English.