Publishing for profit
Subtitle: successful bottom-line management for book publishers
By: Thomas Woll.
Edition: Rev. and expanded 4th ed. / foreword by Dominique Raccah.
Publisher: Chicago Review Press
Published: 2010
Place of publication: Chicago, Ill
Language: eng
ISBN-13: 9781556529979
Subjects: Publishers and publishing -- United States -- Management
Notes: Includes index.
Table of contents: title: C3 : commitment, consistency, credibility; title: The publishing environment; title: Define your niche; title: Make planning primary; title: Keep your staff lean (but not necessarily mean); title: Protect your assets; title: The editorial process/content management; title: Production and manufacturing; title: Sales; title: and more sales; title: Subsidiary rights; title: Direct response marketing; title: Operations, fulfillment, and accounting; title: Electronic publishing and marketing; title: Returns.