International marketing
Subtitle: managerial perspectives
By: Subhash C. Jain and Lewis R. Tucker, Jr.
Contributors: Tucker, Lewis R., 1943- joint author.
Publisher: CBI Pub. Co.; PWS Pub. Co.
Published: 1979
Place of publication: Boston
Language: eng
Number of pages: 518
Subjects: Export marketing -- Management -- Addresses, essays, lectures; International business enterprises -- Management -- Addresses, essays, lectures
Notes: Bibliography: p. 510-518.