Le marketing
Subtitle: fondements et pratique
By: Pierre-Louis Dubois, Alain Jolibert
Contributors: Jolibert, Alain
Edition: 4e éd.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm))
Publisher: Economica
Published: 2005
Place of publication: Paris
Language: fre
Number of pages: 687
Subjects: Marketing
Notes: Includes bibliographical references and indexes.