If You're So Brilliant...How Come your Brand isn't Working Hard Enough?
Subtitle: The Essential Guide to Brand Management (If You're So Brilliant)
Publisher: Kogan Page Business Books
Published: August 2002
Language: eng
Format: Paperback
Number of pages: 180
ISBN-13: 9780749437282
Subjects: Business strategy; Sales & marketing management; Marketing - Product Management; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; International - Marketing; Business & Economics / Marketing / General; Marketing - General