Product positioning strategies for segment pre-emption
By: Thomas S. Gruca, K. Ravi Kumar, D. Sudharshan
Contributors: Kumar, K. Ravi, 1951-; Sudharshan, Devanathan; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 1166; BEBR faculty working paper -- no. 1166.
Publisher: University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
Published: 1985
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 26
Subjects: Branding (Marketing)
Notes: Bibliography: p. 25-26.