Madison & Vine
Subtitle: Why the Entertainment and Advertising Industries Must Converge to Survive
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 17, 2005
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780071462167
Subjects: Media, information & communication industries; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Industries - Media & Communications Industries; Business & Economics / Advertising & Promotion; Advertising; Performing arts; United States