The contributions of Raymond A. Bauer to marketing
By: Scott Ward
Series: Working paper - Division of Research, Graduate School of Business Administration, Harvard University ; HBS 78-58; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 78-58
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1978
Place of publication: Boston
Language: eng
Number of pages: 13
Notes: "The contents ... consist of a speech commemorating a posthumous award to Ray Bauer at Paul D. Converse Awards Ceremony, Champaign, Illinois, May 23, 1978."