Communication in the CSR Context
Publisher: Bookboon
Published: 2013
ISBN-13: 9788740306408
Table of contents: title: Sisältö; title: Introduction; title: Corporate Social Responsibility (CSR); title: The Definition; title: The Benefits; title: The Implementation; title: The CSR Communication Framework; title: The Principles of Communication; title: CSR Communication Strategy; title: Internal Communication; title: Internal Communication Approaches; title: Most Commonly Used Communication Channels for Employee Engagement; title: The Benefits; title: The Challenges; title: Internal CSR Programmes; title: The Practice; title: Social Media & CSR; title: Social Media Network (SMN); title: Types of Social Media Users; title: SMN & CSR; title: Examples of Best Practice; title: Starbucks; title: TNT; title: Nestlé; title: Dr; title: Soliman Fakeeh Hospital; title: Unilever; title: Centrica; title: References