EBay business the smart way
Subtitle: maximize your profits on the Web's #1 auction site
By: Joseph T. Sinclair
Edition: 3rd ed.
Publisher: American Management Association
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 538
ISBN-13: 9780814473948
Subjects: E-business; Veilingen; EBay; Virtuele gemeenschappen; Internet auctions; EBay (Firm)
Description: Provides advice on selling merchandise on eBay, covering such topics as startup, building inventory, creating a Website, shipping, billing, and marketing products.
Notes: Includes index.
Table of contents: title: Introducing eBay business. Introduction. Who should read this book? ; eBay's place ; eBay's competition ; You're in business now ; Customer service ; Find your niche ; Be prepared to work ; State of retail ; Call to action; title: Getting started. Setting yourself up legally. Sole proprietorship ; Partnership ; Corporations ; Hybrid business forms ; Virtual businesses ; And then you grow ; Taxation ; Resources ; Conclusion; title: Business details. Sales tax license ; Business license ; Regulations ; Employees ; Independent contractors ; Insurance ; Bank accounts ; Tax number ; Merchant credit card account ; Trademarks ; Accounting ; Branding ; Inspiration ; Resources; title: Equipment, supplies, and space. Hardware ; Software ; Internet access ; Home router ; Long distance service ; Business machines ; Office furniture ; Office supplies ; Office premises ; Storage, packing, and shipping ; Home office tax deduction ; Inexpensive home office ; On the road; title: Borrowing money. Business plan ; Savings ; Credit cards ; Relatives ; Angels ; Banks ; Other lending sources ; Lenders for eBay businesses ; Resources; title: Amnesty for criminals like you. The case ; The situation ; The agreement ; The reality ; Pandora's box ; Summary; title: Conducting business. Selling on eBay. Types of auctions ; Listing an auction ; Taboo items ; Illicit practices ; Your marketplace ; Passive endeavor ; Text-box and banner advertising on eBay ; Power sellers ; The heart of the matter; title: Auction details. Advertising ; Placement ; Timing ; Valuation ; Linking ; About me ; Final details ; Where the work is; title: Photography. Taking photographs ; Digital cameras ; Image services; title: Using image software. The digital darkroom ; Image editing ; File formats ; Summary; title: Pricing. Prices ; eBay research ; Online research ; Analytic research ; Offline research ; Appraisers ; Trial and error ; Selling strategy; title: Special auctions. Special section auctions ; Separate auctions ; The reality ; Non-eBay marketplaces; title: Fulfillment. Drop shipping ; Normal operations ; The digital goal; title: Receiving payment. Merchant credit card account ; If you can't get a merchant account ; Money orders and cashier's checks ; Checks ; Online payment services ; Cash on delivery (COD) ; Bidding qualification ; Don't sell on credit ; What should you do?; title: Finding inventory. Basics ; Hot tip ; Go for it!; title: Handling the unpleasant. Dealing with buyer fraud. Fraud ; Remedies? ; Some afterthoughts ; Pawnshops; title: Security. Equipment ; Software ; Passwords ; Accounts ; Social engineering ; Free email ; Safe transactions ; Case study ; Backups ; Counterfeits ; Disaster plan ; Security checklist ; Summary; title: Making it work. Software features. Auction management software ; eCommerce software; title: Software assistance. eBay's programming aids ; PayPal extended ; Andale ; Broadband ; Auction management services and software ; Custom programming ; Accounting software; title: PayPal today. Extended services ; Website services ; Summary; title: Expanding your market with datafeeds. Datafeed markets ; Craig's list ; Summary; title: Selling internationally. Selling ; Buying to sell ; Buying ; Merged markets ; New Yankee traders in force; title: Customer service. Feedback ; Credit card chargebacks ; Guarantees ; Warranties ; Payment ; Escrow.com ; Bonding ; Square trade ; Authentication services ; Returns ; Communication ; Full information ; Software ; Offline customer service ; Experiment ; Know your customers ; Not just this or that; title: Operating smart. Storefronts. What is a storefront? ; Informal eBay storefront ; eBay stores ; An eBay business ; Marketing ; Website ; eCommerce software ; Bonding to eBay ; About me webpage ; eBay's hidden market ; Summary; title: Determining your profit. How are you doing? ; Expenses ; Profit ; Your time as a resource ; Summary; title: Developing a strategy. Building a product profit model ; Finding inventory ; Commodity products ; Value-added products ; Time ; Not the same; title: Education. eBay university ; Books about eBay ; College extension courses ; eBay audios ; eBay videos ; eBay WBT tutorials ; Business seminars ; Business books ; Web development tutorials ; Web development books ; Community ; eBay live ; Summary; title: Other eBay business. Selling services on eBay. Advertising ; What to sell? ; Strategy ; Elance ; Buying services on Elance ; Summary; title: Integrating eBay with offline retail. Trial ; Combined accounting ; A special business ; Customer service ; Summary; title: Using eBay for marketing. Compared to what? ; The plan ; Other businesses ; Summary; title: Consignment selling and other businesses. Consignment ; Other businesses ; Use Elance; title: Buying on eBay. Normal buying ; Buying for your business ; Organizing your buying ; Guarantee ; Services ; Software ; We have stories; title: Marketing media. Blog ; Podcasting ; Summary; title: Appendix I: The top 10 tips for beginning an eBay business; title: Appendix II: The top 12 tips for seasoned eBay businesses; title: Appendix III: The top 9 tips for business buyers; title: Appendix IV: Cross-promotion example; title: Appendix V: HTML tutorial. Defining a webpage ; Markups alphabetically ; Anchors and hyperlinks ; Example webpage ; Viewing the webpage source ; eBay HTML ; Summary.