Real CRM
Subtitle: pitfalls and potential
By: [research by Martin Butler ... [et al.].
Contributors: Butler, Martin, 1953-; Butler Group.
Series: Commerce stream : in-depth report; Commerce stream
Publisher: Butler Group
Published: 2001
Place of publication: Hull
Language: eng
Number of pages: 253
Subjects: Customer relations -- Management.; Customer relations -- Management -- Computer programs.