Contemporary services marketing management
Subtitle: a reader
By: edited by Mark Gabbott and Gillian Hogg.
Contributors: Gabbott, Mark.; Hogg, Gillian.
Publisher: Dryden Press
Published: 1997
Place of publication: London
Language: eng
Number of pages: 537
Subjects: Service industries -- Marketing.; Service industries -- Management.; Customer services -- Management.
Notes: Includes bibliographical references and index.