The General Mills/Parker Brothers merger
Subtitle: playing by different rules
By: by Ellen Wojahn.
Publisher: Beard Books
Published: 2003
Place of publication: Washington, D.C
Language: eng
Subjects: General Mills, inc; Parker Brothers, inc; Consolidation and merger of corporations -- United States -- Case studies; Corporate divestiture -- United States -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.
Originally published: Playing by different rules. New York : AMACOM, c1988.