Reverse Psychology Marketing
Subtitle: The Death of Traditional Marketing and the Rise of the New "Pull" Game
Publisher: Palgrave Macmillan
Published: January 23, 2007
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780230507548
Subjects: Sales & marketing; Behavioral Economics; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Economics - General; Industrial & Organizational Psychology; Psychological aspects; Social aspects