Beyond the gift shop
Subtitle: boost revenue, your brand, and patient satisfaction with strategic hospital retail
By: Mindy Thompson-Banko.
Publisher: Health Administration Press
Published: 2008
Place of publication: Chicago, Ill
Language: eng
ISBN-13: 9781567933048
Subjects: Home nursing equipment industry -- United States; Hospitals -- Outpatient services -- United States; Home nursing -- United States -- Equipment and supplies
Notes: Includes bibliographical references and index.
Table of contents: title: Redefining patient care; title: A new strategy; title: Dispel the myths; title: The retail system; title: One size doesn't fit all; title: Products, products, products; title: The science of retail; title: You can't fake it; title: Critical success factors.