Ansatzpunkte einer Marketingkonzeption für technologische Innovationen
By: Stefan Jugel.
Publisher: M&P Verlag für Wissenschaft und Forschung
Published: 1991
Place of publication: Stuttgart
Language: ger
Number of pages: 230
Subjects: Technological innovations -- Marketing.; Strategic planning.
Notes: Includes bibliographical references (p. 194-230).
Originally presented as the author's thesis (doctoral)--Universität Mannheim, 1991.