Building implementable marketing models
By: Philippe A. Naert and Peter S. H. Leeflang.
Contributors: Leeflang, P. S. H., 1946- joint author.
Publisher: Martinus Nijhoff Social Sciences Division; distributed by Kluwer Boston
Published: 1978
Place of publication: Leiden; Boston; Hingham, Mass
Language: eng
Number of pages: 406
Subjects: Marketing -- Mathematical models.
Notes: Bibliography: p. [374]-394.
Includes indexes.