The field guide to fundraising for nonprofits
Subtitle: fusing creativity and new best practices
By: Sarah B. Lange
Publisher: Praeger
Published: 2018
Language: eng
Number of pages: 257
ISBN-13: 9781440854590
Subjects: Fund raising; Nonprofit organizations; Finance
Description: With this book in hand, nonprofits can increase their fundraising potential-and their overall impact-by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.  Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.  Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Everything changes when you change your mind(set); title: A goal without a plan is just a wish; title: Grant writing with a twist; title: Dollars from donors; title: Building your best board; title: Strategic planning as a donor engagement tool; title: Communicate, communicate, communicate!; title: Conclusion; title: Appendix: Sample communications plan; title: Index.