Selling
Subtitle: principles and practices
By: Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk.
Contributors: Beach, Frank Herman, 1895-1967.; Buskirk, Richard Hobart, 1927-; Buskirk, Bruce D.
Edition: 12th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 602
Subjects: Selling.
Notes: Includes indexes.