Global marketing management
By: Masaaki Kotabe, Temple University, Kristiaan Helsen, Hong Kong University of Science and Technology
Contributors: Helsen, Kristiaan
Edition: Sixth edition.
Publisher: John Wiley and Sons, Inc.
Published: 2014
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 696
ISBN-13: 9781118808214; 9781118466483
Subjects: Export marketing; Management; International business enterprises
Notes: Includes bibliographical references and index.