Package design & brand identity
Subtitle: 38 case studies of strategic imagery for the marketplace
By: Coleman, LiPuma, Segal & Morrill, Inc.
Contributors: Coleman, LiPuma, Segal & Morrill, Inc.
Publisher: Rockport Publishers; Rizzoli International Publications, Incorporated
Published: 1994
Place of publication: Rockport, Mass
Language: eng
Number of pages: 160
Subjects: Packaging -- Economic aspects -- United States; Packaging -- United States -- Design; Advertising -- Brand name products -- United States; Industrial design coordination -- United States
Other titles: Package design and brand identity
Notes: Chiefly illustrated with some text.