The Survey of College Marketing Programs
By: [issuing body] Primary Research Group
Edition: 2013 ed.
Publisher: Primary Research Group
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 157
ISBN-13: 9781574402155
Subjects: Universities and colleges; Marketing; Statistics
Table of contents: title: The college marketing effort; title: Marketing vehicles; title: Printed promotional material; title: Direct mail; title: Online marketing; title: Use of consultants; title: Newspaper and magazine ads; title: Sponsored campus visits; title: Radio advertising; title: Television advertising; title: Billboards.