The brand chartering handbook
Subtitle: how brand organizations learn "living scripts"
By: Chris Macrae and co-workers of the world class branding network.
Series: The EIU series
Publisher: Economist Intelligence Unit; Addison-Wesley
Published: 1996
Place of publication: [London]; Harlow
Language: eng
Number of pages: 413
Subjects: Brand name products.; New products.; Organizational effectiveness.; Product management.
Description: xii, 413 p. : 24 cm
Notes: Includes bibliographical references (p. 400-403) and index.