Broadcast programming
Subtitle: the current perspective
By: edited by Charles Clift III and Archie Greer.
Contributors: Clift, Charles.; Greer, Archie.
Edition: 6th ed.
Publisher: University Press of America
Published: 1980
Place of publication: Washington, D.C
Language: eng
Number of pages: 243
Subjects: Broadcasting -- United States -- Planning.; Radio programs -- United States -- Rating.; Television programs -- United States -- Rating.
Notes: Bibliography: 5th-6th prelim. pages.