How 22 manufacturers built sales appeal through improved design.
Subtitle: Methods in engineering the product that resulted in: better appearance, higher production, lighter weight, greater sales, higher speed, greater durability, more style, greater economy.
By: A symposium by P. Eduard Geldhof, J. E. Cuff, J. O. Cadieux and others, reproduced from Product engineering.
Contributors: Geldhof, Peter Eduard, 1889-
Publisher: McGraw-Hill publishing co., inc.
Published: 1931
Place of publication: New York
Language: eng
Number of pages: 96
Subjects: Machine design.