Portfolio-based segmentation and consumer behavior
Subtitle: empirical evidence and methodological issues
By: Jonas Gunnarsson.
Publisher: Stockholm School of Economice, EFI, Economic Research Instituet
Published: 1999
Place of publication: Stockholm
Language: eng
Number of pages: 237
Subjects: Financial services industry -- Marketing.; Market segmentation.; Saving and investment.
Notes: Includes bibliographical references.
Thesis (Ph. D.)--Stockholm School of Economics), 1999.