professionals look at new products.
By: Brand, Gruber and Co., editors.
Contributors: Brand, Gruber, and Co.; American Marketing Association. Detroit Chapter.
Series: Michigan business papers -- no. 50.
Publisher: Bureau of Business Research, University of Michigan
Published: 1969
Place of publication: Ann Arbor
Language: eng
Number of pages: 238
Subjects: New products.
Notes: "Presented by the Detroit Chapter of the American Marketing Association, March 14-15, 1968."

Includes bibliography.