Deceptive advertising
Subtitle: behavioral study of a legal concept
By: Jef I. Richards.
Series: Communication; Communication (Hillsdale, N.J.)
Publisher: L. Erlbaum Associates
Published: 1990
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 244
Subjects: Advertising laws -- United States; Deceptive advertising -- United States -- Psychological aspects; Advertising -- standards -- United States; Advertising -- United States -- legislation; Behavior; Crime; Lying
Notes: Includes bibliographical references and indexes.