Beer School
Subtitle: Bottling Success at the Brooklyn Brewery
Contributors: Michael R. Bloomberg (Foreword)
Publisher: Wiley
Published: September 21, 2005
Language: eng
Number of pages: 304
ISBN-13: 9780471735120
First sentence: My head was thumping and I was drenched in sweat when I was jolted awake on a fresh sunny morning in May 1984 by the blasts of two mortar shells in the parking lot outside my second-floor room at the Alexander Hotel in East Beirut.
Description: "In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures)."--Jacket.