The market evolution and sales take-off of product innovations
By: Rajshree Agarwal and Barry L. Bayus
Contributors: Bayus, Barry L.
Series: Report -- no. 02-111; Report (Marketing Science Institute) -- no. 02-111
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 46
Subjects: New products; Marketing
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 41-46).