Management science in marketing
By: [by] David B. Montgomery and Glen L. Urban.
Contributors: Urban, Glen L., joint author.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1969
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 376
Subjects: Marketing -- Management.
Notes: Bibliographical footnotes.