The Korean Wave
Subtitle: Korean Popular Culture in Global Context
Publisher: Palgrave Macmillan
Published: Feb 20, 2014
Language: eng
Format: hardcover
Number of pages: 243
ISBN-13: 9781137350275
Description: The rise in popularity of South Korean entertainment and culture, known as the Korean Wave, began and has been promoted as an official policy of the Korean government to revive the country's economy. As such, popular culture products such as K-pop and K-drama are tailored to appeal to the widest possible audience beyond national and regional boundaries. This study of the appeal of Korean popular culture examines cultural production and consumption, hybrid culture, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity, among other topics.
Notes: Source title: The Korean Wave: Korean Popular Culture in Global Context