Marketing Convergence
Subtitle: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: September 30, 2002
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9780538727198
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - General; Business & Economics / Marketing / General