Integrated Marketing Communication
Subtitle: Creative Strategy from Idea to Implementation
Publisher: Rowman & Littlefield Publishers, Inc.; Rowman & Littlefield Publishers
Published: March 28, 2007
Language: eng
Format: Paperback
Number of pages: 280
ISBN-13: 9780742529649
Subjects: Sales & marketing; Advertising; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Business Communication - General; Marketing - General; Business & Economics / Advertising & Promotion; Advertising & Promotion; Communication in marketing
Description: viii, 267 p. : 24 cm