Readings in contemporary marketing
By: edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
Contributors: House, Ray S.; McDaniel, Carl D.
Edition: 2d ed.
Publisher: Dryden Press
Published: 1977
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 347
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.