Marketing fundamentals for responsive management
By: Robert F. Hartley.
Series: The Dun-Donnelley Publishing Corporation's series in marketing
Publisher: Dun-Donnelley Pub. Corp.
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 585
Subjects: Marketing.; Marketing -- Management.; Marketing -- Social aspects.
Notes: Includes bibliographical references and indexes.
Edition for 1972 published under title: Marketing: management and social change.