Evaluation of fluid milk and cheese advertising, 1984-96
By: Noel Blisard ... [et al.]
Contributors: Blisard, William Noel; United States. Dept. of Agriculture. Economic Research Service
Series: An Economic Research Service report; Technical bulletin -- no. 1860; Technical bulletin (United States. Dept. of Agriculture) -- no. 1860
Publisher: U.S. Dept. of Agriculture, Economic Research Service; ERS-NASS, distributor
Published: 1997
Place of publication: Washington, D.C; [Herndon, Va
Language: eng
Format: Microform
Number of pages: 35
Subjects: Advertising -- Food -- United States; Milk trade -- United States; Cheese -- United States -- Marketing
Notes: Cover title

"December 1997"--P. [i]

Shipping list no.: 98-0568-M

Includes bibliographical references (p. 33-35)

Microfiche. [Washington, D.C.] : Supt. of Docs., U.S. G.P.O., 1998 1 microfiche : negative