Deriving joint space maps of bundle compositions and market segments
Subtitle: an application to new product options
By: Wayne S. DeSarbo ... [et al.]
Contributors: DeSarbo, Wayne; Marketing Science Institute
Series: Report -- no. 96-122; Report (Marketing Science Institute) -- no.96-122
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: New products -- Marketing -- Mathematical models; Consumers' preferences -- Mathematical models; Market segmentation -- Mathematical models
Notes: "Technical working paper."

"December 1996."

Includes bibliographical references (p. 27-30)