Advertising and integrated brand promotion
By: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Contributors: Allen, Chris T.; Semenik, Richard J.
Edition: 5th Ed.
Publisher: South-Western Cengage Learning; South-Western College Pub
Published: 2009
Place of publication: Australia; Mason, OH
Language: eng
Number of pages: 726
ISBN-13: 9780324568622; 9780324569407
Other titles: Advertising & integrated brand promotion
Notes: Includes bibliographical references and indexes.
5e