Marketing across cultures
By: Jean-Claude Usunier.
Contributors: Usunier, Jean-Claude.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 584
Subjects: Export marketing -- Social aspects; International business enterprises -- Social aspects; Intercultural communication
Notes: Includes bibliographical references and index.
First ed. has title: International marketing : a cultural approach.