Unleashing the Power of PR
Subtitle: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)
Publisher: Jossey-Bass
Published: June 23, 2006
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780787982799
Subjects: Public Relations; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Economics / Marketing / Research; Business communication; Marketing - Research; Communication in marketing
First sentence: In recent years, more companies in industries ranging from auto manufacturing to financial services and from consumer packaged goods to entertainment have reached the same unexpected conclusion: PR works.