Shopping 3.0
Subtitle: shopping, the Internet or both?
By: Cor Molenaar
Publisher: Ashgate Pub.
Published: 2010
Place of publication: Farnham, Surrey, England; Burlington, VT
Language: eng
Number of pages: 212
ISBN-13: 9781409417644; 9781409417651
Subjects: Electronic commerce; Teleshopping; Consumer behavior; Retail trade
Notes: Includes index.
Table of contents: title: 8 pm in the evening: how life has changed for retailers; title: A new way of shopping: the role of customer experience and entertainment; title: Shopping evolution: how to adapt to survive; title: Customers want recognition: making the shopping experience personal; title: Technology makes buying easy: integrating bricks and mortar with the Internet; title: The future of shopping: shopping, the internet or both?