We first
Subtitle: how brands and consumers use social media to build a better world
By: Simon Mainwaring
Edition: 1st ed.
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 250
ISBN-13: 9780230110267
Subjects: Social media; Internet marketing; Social responsibility of business; Branding (Marketing); Economic aspects; Capitalism
Other titles: How brands and consumers use social media to build a better world
Description: A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
Notes: Includes bibliographical references (p. [233]-244) and index.
Table of contents: title: Transforming the engine of capitalism; title: Redefining self-interest from me first to we first; title: The future of profit is purpose; title: Creating sustainable capitalism in five ways; title: Instilling we first values into capitalism; title: Why the world needs a responsible private sector; title: How brands build their business and a better world; title: How consumers build responsible brands and a better world; title: How contributory consumption creates sustainable social change; title: The global brand initiative : the future of the private sector.