Gonzo Marketing
Subtitle: Winning Through Worst Practices
Publisher: Perseus Books Group
Published: October 15, 2002
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780738207698
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business; Marketing - General
First sentence: MARKET RESEARCH IS DEAD.