Preis- und Produktdifferenzierung
Subtitle: Determinanten des strategischen Produktmanagements im Buchverlag
By: Johannes Bezold.
Series: Buchwissenschaftliche Beiträge aus dem Deutschen Bucharchiv München,; Bd. 35
Publisher: O. Harassowitz
Published: 1991
Place of publication: Wiesbaden
Language: ger
Number of pages: 290
Subjects: Publishers and publishing -- Germany.; Books -- Prices -- Germany.; Books -- Germany -- Marketing.; Product management.
Notes: Includes bibliographical references (p. [249]-274) and index.
Abridgement of the author's thesis (doctoral)--Universität Erlangen-Nürnberg, 1990/91.