Small business for big thinkers
Subtitle: unconventional strategies to connect with and win big business
By: Cynthia Kay ; foreword by Brian Walker
Published: 2013
Language: eng
Number of pages: 252
ISBN-13: 9781601632876
Subjects: Management; Big business; Small business; Strategic planning
Description: "A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms. Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business"--
Notes: Includes bibliographical references (pages 237-244) and index.