The non-profit narrative
Subtitle: how telling stories can change the world
By: Dan Portnoy
Publisher: Portnoy Media Group
Published: 2012
Place of publication: Pasadena, California]
Language: eng
Number of pages: 104
ISBN-13: 9780615599793
Subjects: Nonprofit organizations; Management; Marketing
Description: The Non-Profit Narrative is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact for their cause.
Notes: Includes bibliographical references (pages 101-102).