Kleppner's advertising procedure.
Contributors: Russell, Thomas, 1941-; Verrill, Glenn.; Lane, W. Ronald, 1940-
Edition: 10th ed. / J. Thomas Russell, Glenn Verrill, W. Ronald Lane.
Series: The Prentice-Hall series in marketing; Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1988
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 686
Subjects: Advertising.
Other titles: Advertising procedure.
Work titles: Advertising procedure.
Notes: Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986.

Includes bibliographies and index.