Marketing and business research
By: Myron S. Heidingsfield, Frank H. Eby.
Contributors: Eby, Frank H.
Series: Modern management series
Publisher: Holt, Rinehart and Winston
Published: 1962
Place of publication: New York
Language: eng
Number of pages: 250
Subjects: Marketing research.
Description: Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions.
Notes: Includes bibliographical references.