Indian retales
Subtitle: insight of an Indian retailer
By: V. Rajesh ; foreword by Raghu Pillai
Publisher: Unicorn Books; Distributors, Pustak Mahal
Published: 2010
Place of publication: New Delhi
Language: eng
Number of pages: 190
ISBN-13: 9788178061924
Other titles: Indian retales :; Indian retails
Table of contents: title: Acknowledgements; title: Foreword by Mr Raghu Pillai; title: Introduction; title: Why these tales about the Indian Retail, What to Expect from this Book; title: Indian Retail & Retail Strategy; title: Indian Retail—Issues and Opportunities, Entering the Indian Retail Sector, Opportunities in Indian Retail, Basic Retail Model, Strategic Retail Management, Corporate Social Responsibility in Retail, Way Forward for Indian Retail; title: Creating Customer WOW; title: Customer Expectations, Time vs Money, Delivering Better Value, Leveraging Events to WOW Customers, How Customers Perceive Pricing in Retail, Using CRM to Deliver Customer WOW, True-Life Customer Stories and Learnings; title: Offering a Compelling Assortment; title: Private Labels in the Context of Differentiated Assortment, True Life Customer Stories and Learnings; title: Store—the Face of any Retailer; title: Creating a Memorable Store Experience, Store Staff Are Key, Shrinkage & Shoplifting, An Idea to Create a Mobile Store, Store Launch—Similarities to a 20:20 match, Store Launch Experiences, True Life Customer Stories and Learnings; title: Landmarks and Memories of Indian Retail; title: India’s first corporate supermarket chain, A Giant Step for Indian Retail, Indian Retail’s first International recognition, Some personal memories; title: Some Retail Jargon