Branded Nation
Subtitle: The Marketing of Megachurch, College Inc., and Museumworld
Publisher: Simon & Schuster
Published: August 31, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780743243469
Subjects: Social aspects; United States; Popular Culture - General; Marketing; Social Science; Pop Arts / Pop Culture; Sociology - General; Sociology; Marketing - General; Social Science / General; General; Brand name products; Church marketing
First sentence: Branded Nation: If you were looking for two of the most overused title words in the book business, you couldn't do better than this.
Description: "Branding, says James Twitchell, is nothing more than commercial storytelling: brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell demonstrates in this insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows."--BOOK JACKET.