Internet marketing, start-to-finish
By: Catherine Juon, Dunrie Greiling & Catherine Buerkle
Contributors: Greiling, Dunrie (Dunrie Allison); Buerkle, Catherine
Publisher: Que
Published: 2011
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 293
ISBN-13: 9780789747891
Copyright date: 2012
Subjects: Internet marketing
Notes: "Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover.

Includes index.
Table of contents: title: Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need; title: Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility; title: Running the engine. Running the feedback loop ; Special consideration.s for international organizations; title: Appendix. TropiCo's state of the web report.