Study guide marketing
Subtitle: concepts and strategies
By: William M. Pride, O.C. Ferrell
Contributors: Ferrell, O.C. (Odies Collins), 1943-
Edition: 7th ed.
Publisher: Houghton Mifflin
Published: 1991
Place of publication: Boston [etc.]
Language: eng
Number of pages: 774
ISBN-13: 9780395572719
Other titles: Marketing :
Notes: 1e uitg.: 1977.