The Economics of Advertising (International Library of Critical Writings in Economics)
Publisher: Edward Elgar Publishing; Edward Elgar
Published: November 30, 2001
Language: eng
Format: Hardcover
Number of pages: 669
ISBN-13: 9781840643848
Subjects: Advertising industry; Economic theory & philosophy; Advertising & Promotion; Economics - General; Business & Economics; Business / Economics / Finance; Advertising; Economic aspects; Business/Economics