The Experience Logic as a New Perspective for Marketing Management
Subtitle: From Theory to Practical Applications in Different Sectors
Publisher: Springer
Published: Jan 23, 2019
Format: paperback
Number of pages: 220
ISBN-13: 9783030084783
Notes: Source title: The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)