E-commerce in regional small to medium enterprises
By: Robert MacGregor and Lejla Vrazalic, authors.
Contributors: Vrazalic, Lejla.
Publisher: Idea Group Pub.; IGI Pub.
Published: 2007
Place of publication: Hershey, PA
Language: eng
Number of pages: 407
ISBN-13: 9781599041230; 9781599041254
Subjects: Electronic commerce.; Small business.; Strategic alliances (Business)
Description: "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Notes: Includes bibliographical references and index.