Efficient consumer response
Subtitle: a new paradigm for the European FMCG sector
By: Alan Mitchell in co-operation with Coopers & Lybrand.
Contributors: Coopers & Lybrand (Firm)
Series: An FT management report
Publisher: FT Retail & Consumer Publishing
Published: 1997
Place of publication: London
Language: eng
Number of pages: 250
Subjects: Business logistics -- Europe.
Notes: Includes index.