International Advertising
Subtitle: Communicating Across Cultures
Edition: 1st edition
Publisher: Wadsworth Pub Co
Published: July 13, 1995
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780534192785
Subjects: Advertising; Business & Economics; International Business; Business/Economics; Advertising & Promotion; Advertising media planning; Export marketing; Intercultural communication