The ultimate guide to sports marketing
By: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
Contributors: Goldblatt, Joe Jeff, 1952-; Neirotti, Lisa Delpy.; Graham, Stedman.
Edition: 2nd ed.
Publisher: McGraw-Hill
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 315
Subjects: Sports administration.; Sports -- Marketing.
Notes: Includes bibliographical references (p. 305-307) and index.
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.