Marketing
By: Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan.
Contributors: Moriarty, Sandra E.; Duncan, Tom
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.
Colored maps on endpapers.