Consumers
By: Eric Arnould, Linda Price, George Zinkhan.
Contributors: Price, Linda.; Zinkhan, George M.
Edition: 2nd ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 845
Subjects: Consumer behavior.; Consumer behavior -- United States.
Notes: Includes bibliographical references and indexes.