Le Sponsoring international
By: sous la direction de Vincent Fischer ; Ardy A. Arani ... [et al. ; préfaces de Lesa Ukman et de Marie-Paule Doucet].
Contributors: Fischer, Vincent.; Arani, Ardy A.
Series: Collection Info presse
Publisher: Boréal
Published: 1994
Place of publication: [Montréal]
Language: fre
Number of pages: 184
Subjects: Corporate sponsorship.; Sports sponsorship.; Art patronage.; Export marketing.; Intercultural communication.