Living the Brand
Subtitle: How to Transform Every Member of Your Organization Into a Brand Champion
Edition: 3rd ed. edition
Publisher: Kogan Page
Published: December 1, 2007
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9780749450830
Subjects: Personnel & human resources management; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Leadership; Marketing - General; Business & Economics / Leadership; Business & Economics/Advertising & Promotion; Business & Economics/Marketing - General; Corporate image; Brand name products; Business names; Employee participation; Management