No place for amateurs
Subtitle: how political consultants are reshaping American democracy
By: Dennis W. Johnson
Publisher: Routledge
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 320
ISBN-13: 9780415921251; 9780415928366; 9780203903056
Subjects: Politics and government; Political consultants; Wahlkampf; Political campaigns; Politieke communicatie; Politikberatung; Campaign management; Demokratie; Gestion; Politischer Berater; Lobbyisme; Propaganda; Conseillers politiques; Campagnes électorales
Notes: Includes bibliographical references (p. 273-314) and index.
Table of contents: title: Introduction: Canvassing the Political Landscape -- -- Pt. 1.; title: Professional Campaigning: New Realities, New Challenges. -- 1.; title: Celebrity Consultants and Professionally Driven Campaigns. -- 2.; title: Running for Office: Not for the Faint of Heart. -- 3.; title: Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign -- -- Pt. 2.; title: Weapons of Modern Campaigning. -- 4.; title: Political Research: Digging Up the Dirt. -- 5.; title: Testing Public Opinion. -- 6.; title: The Media, Old and New. -- 7.; title: Targeting Voters. -- 8.; title: The Money Chase -- -- Pt. 3.; title: Wider Reach of Political Consulting. -- 9.; title: Ballot Issues, Local Elections, and Consultants. -- 10.; title: Citizens, Voters, and Democratic Choice. -- App. A.; title: Citizens' Internet Resource Guide -- -- App. B.; title: Leading Political Consulting Firms.