Exploring Direct and Customer Relationship Marketing
Edition: 2 edition
Publisher: Int. Cengage Business Press
Published: February 19, 2004
Language: eng
Format: Paperback
Number of pages: 544
ISBN-13: 9781861529015
Subjects: Advertising; Customer services; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Business & Economics / Marketing / General; Consumer Behavior - General