Marketer's information practices and privacy concerns
Subtitle: how willing are consumers to provide personal information for shopping benefits?
By: Joseph Phelps, Glen Nowak, Elizabeth Ferrell
Contributors: Nowak, Glen Joseph; Ferrell, Elizabeth, writer on marketing; Marketing Science Institute
Series: Report -- no. 99-112; Report (Marketing Science Institute) -- no. 99-112
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 52
Subjects: Consumers -- Research -- United States; Privacy, Right of -- United States
Notes: "Working paper."

Includes bibliographical references (p. 49-52)