The tipping point
Subtitle: how little things can make a big difference
By: Malcolm Gladwell.
Publisher: Little, Brown
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 301
Subjects: Social psychology.; Contagion (Social psychology); Causation.; Context effects (Psychology)
Description: Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Notes: Includes bibliographical references and index.

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