Broadcast/cable programming
Subtitle: strategies and practices
By: Susan Tyler Eastman, Douglas A. Ferguson.
Contributors: Ferguson, Douglas A.
Edition: 5th ed.
Publisher: Wadsworth Pub. Co.
Published: 1996
Place of publication: Belmont, Calif
Language: eng
Subjects: Television programs -- Planning; Radio programs -- Planning; Cable television -- Planning
Notes: Includes bibliographical references and index.