Konsumgut Nachhaltigkeit
Subtitle: zur Inszenierung neuer Leitmotive in der Produktkommunikation
By: Moritz Gekeler
Series: Kultur- und Medientheorie
Publisher: Transcript
Published: 2012
Place of publication: Bielefeld
Language: ger
Number of pages: 290
ISBN-13: 9783837619508
Subjects: Product management; Consumer goods
Notes: Originally presented as the author's thesis (doctoral)--Staatliche Hochschule für Gestaltung, Karlsruhe, 2011.

Includes bibliographical references (pages 231-290).