Stora tidningsföretags strategier för konjunkturanpassning
By: Stefan Melesko.
Series: Skrift / Informations- och massmediegruppen,; Nr 9; Skrifter (Informations- och massmediegruppen) ;; Nr. 9.
Publisher: Informations- och massmediegruppen, Handelshögskolan vid Göteborgs universitet
Published: 1999
Place of publication: Göteborg
Language: swe
Number of pages: 218
Subjects: Periodicals -- Publishing -- Economic aspects -- Sweden.; Advertising, Newspaper -- Sweden.; Advertising, Magazine -- Sweden.
Notes: Abstract in English.
Includes bibliographical references (p. 217-218).
Added t.p. with thesis statement laid in.
Originally presented as the author's thesis (doctoral)--University of Göteborg, Handelshögskolan, 1999.