Public service broadcasting
By: David Hendy, professor of media and communication (media and film), University of Sussex
Publisher: Palgrave Macmillan
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 148
ISBN-13: 9780230238954
Subjects: Public broadcasting; SOCIAL SCIENCE / Media Studies
Description: "Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present - and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.  Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust - have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product.  Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.  DAVID HENDY is Professor of Media and Communications at the University of Sussex. He is the author of Radio in the Global Age (2000), Life on Air: a History of Radio Four (2007), which won the Longmans-History Today Book of the Year, and Noise: a Human History of Sound and Listening (2013). He also broadcasts regularly, and has presented series about media and cultural history on both BBC Radio 3 and BBC Radio 4.  "--
Notes: Includes bibliographical references (page 132-140) and index.
Table of contents: title: Machine generated contents note:; title: Acknowledgements; title: 1. Introduction: Why Public Service Broadcasting?; title: 2. Enlightenment: First Principles, Deep Origins; title: 3. Democracy: Politics, Public Opinion and Debate; title: 4. Cultivation: Broadcasting Culture; title: 5. Service: The Ethos of the Broadcasters; title: 6. Choice: Responding to Competition; title: 7. Trust: Public Service in the New Media World; title: 8. Conclusion; title: References; title: Index.