Doing research projects in marketing, management and consumer research
By: by Chris Hackley.
Publisher: Routledge
Published: 2003
Place of publication: New York, NY
Language: eng
Number of pages: 210
Subjects: Management -- Research.; Marketing research.; Consumers -- Research.
Notes: Includes bibliographical references and index.
Table of contents: title: Interpretive perspectives and the independent research; title: Project, page 4; title: Choosing the topic, page 38; title: 'Writing up' the research project, page 73; title: Gathering qualitative data for interpretation, page 106; title: Major themes and concepts of interpretive research, page 137; title: Phenomenology, page 171; title: Ethnography, page  196; title: Critical research and critical discourse analysis, page 219; title: Semiotics and marketing and consumer research, page 249; title: Literary theory and narrative analysis: feminism.