Presentations in action
Subtitle: 80 memorable presentation lessons from the masters
By: Jerry Weissman
Publisher: FT Press
Published: 2011
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 188
ISBN-13: 9780132489621
Subjects: Business presentations
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: SECTION I Content: The Art of Telling Your Story; title: 1.A Lesson from Professor Marvel, a.k.a. The Wizard of Oz; title: How to Customize Your Presentation; title: 2.Obama and You; title: The Most Persuasive Word; title: 3.The "So What?" Syndrome; title: ...and How to Avoid It; title: 4.Beware of Jokes; title: Dispelling a Common False Belief; title: 5.Presentation Advice from Abraham Lincoln; title: Clarity, Ownership, and Add Value; title: 6.It Ain't What You Say, It's How You Say It; title: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.; title: 7.Presentation Advice from Mark Twain; title: Brevity Takes Time; title: 8.Presentation Advice from Mike Nichols; title: How to Find Value in Your Story; title: 9.Show versus Tell in Hollywood; title: The Wrong and Right Way to Tell a Story; title: 10.Slogan Power; title: Why the U.S. Army's "Be All That You Can Be" Succeeded; title: 11.How Long Is Too Long?; title: When in Doubt, Leave It Out; title: 12.The Elevator Pitch in One Sentence; title: How to Describe Your Business Succinctly; title: 13.Do You Know the Way to Spanish Bay?; title: The Correct Way to Practice; title: 14.Getting to "Aha!"; title: The Magic Moment; title: 15.This Is Your Pilot Speaking; title: A Lesson in Flow from the Airlines; title: 16.Presentation Advice from the iPhone; title: Substance and Style in Your Story; title: 17.Presentation Advice from Steve Jobs; title: The Power of Positive Words; title: 18.Presentation Advice from Novelists I; title: Begin with the End in Mind, Then Write, Rewrite, and Rewrite; title: 19.Presentation Advice from Novelists II; title: Storyboard and Verbalize; title: 20.Microsoft Slogans Score a Trifecta; title: Three Persuasive Techniques; title: 21.Presentation Advice from a Physician; title: Audience Advocacy; title: 22.Presentation Advice from a Politician; title: Audience Advocacy; title: 23.Ronald Reagan Meets Lenny Skutnik; title: The Catalyst of Human Interest Stories; title: 24.Human Interest Stories: A Double Advantage; title: Two Ways to Use Anecdotes; title: SECTION II Graphics: The Correct Way to Design PowerPoint Slides; title: 25.The Presentation-as-Document Syndrome; title: Never the Twain Shall Meet; title: 26.Blame the Penmanship, Not the Pen; title: Operator versus Machine Error; title: 27.You Can't Use a Sentence As a Prompt!; title: Less Verbiage Is More Useful; title: 28.Baiting the Salesperson; title: Selling Is about In-Person Communication; title: 29.PowerPoint and Human Perception; title: Scientific Support for Graphics Design; title: 30.PowerPoint Template: Combined Picture and Text; title: The Best Positions for Pictures and Text; title: 31.Shady Characters; title: The Wrong Way and the Right Way to Build Text; title: 32."I Can Read It Myself!"; title: Three Simple Steps to Avoid Reading Slides Verbatim; title: 33.A Case for Case I: Initial Caps or All Caps; title: Text Design in Presentations; title: 34.A Case for Case II: Serif or Sans; title: Font Design in Presentations; title: 35.What Color Is Your PowerPoint?; title: Contrast Counts; title: 36.Presentation Advice from Corona Beer; title: Peripheral Vision Counts; title: 37.The Cable Crawlers; title: How Television Animates Text; title: 38.Computer Animation; title: Three Simple Rules; title: 39.PowerPoint and the Military; title: Sometimes More Is More; title: SECTION III Delivery Skills: Actions Speak Louder Than Words; title: 40.The Art of Conversation; title: Eye Contact and Interaction Start at Infancy; title: 41.Presentation Advice from Edward R. Murrow; title: The "Person-to-Person" Role Model; title: 42.Nonverbal Communication; title: Look Them in the Eye; title: 43.Presentation Advice from Pianist Murray Perahia; title: Concentration Creates Control; title: 44.Presentation Advice from Actress Tova Feldshuh; title: Concentration Creates Communication; title: 45.Presentation Advice from Michael Phelps and Dara Torres; title: How to Control Stress under Pressure; title: 46.Presentation Advice from Frank Sinatra; title: The Art of Phrasing; title: 47.Presentation Advice from Soprano Kiri Te Kanawa; title: The Importance of Breathing; title: 48.The One-Eyed Man; title: Necessity Is the Mother of Invention; title: 49.Bill Clinton's Talking to Me!; title: The Power of Group Dynamics; title: 50.Liddy Dole and Person-to-Person; title: From Law School to the Republican National Convention; title: 51.Fast Talking; title: Fun or Maddening; title: 52.Presentation Advice from Titian; title: Position, Position, Position; title: 53.Presentation Advice from Musicians and Athletes; title: The Value of Effortlessness; title: 54.Presentation Advice from Vin Scully; title: From Reagan to Barber to Scully; title: 55."Ya' Either Got It, or Ya' Ain't"; title: The Fear of Public Speaking Is Universal; title: 56.How to Eliminate the Fig Leaf; title: A Presentation Lesson from the Military; title: 57.Unwords; title: Even Barack Obama Says Them; title: 58.To Slip or Not to Slip; title: Been There, Done That; title: 59.The Free Throw; title: A Presentation Lesson from Basketball; title: 60.10 Tips for 30 Seconds; title: Help for Job Seekers; title: 61.You Are What You Eat; title: 10 Tips about Food and Drink in Presentations; title: SECTION IV Q&A: Handling Tough Questions; title: 62.Speed Kills in Q&A; title: The Vanishing Art of Listening; title: 63.A Lesson in Listening from Barack Obama; title: How to Handle Multiple Questions; title: 64.If I Could Tell Jon Stewart...; title: Talk Shows Include Listening; title: 65.What Keeps You Up at Night?; title: How to Handle the Most Frequently Asked Questions; title: 66.Spin versus Topspin; title: The Political World versus the Business World; title: 67.When Did You Stop Beating Your Wife?; title: How to Handle False Assumption Questions; title: 68.Madoff and Cramer Plead Guilty; title: How to Respond When Guilty as Charged; title: 69.Tell Me the Time, Not How to Build a Clock; title: Keep Your Answers Short; title: 70.Presentation Advice from Jerry Rice; title: Grasp the Question before You Answer; title: 71.Politicians and Spin; title: Putting Lipstick on a Pig; title: 72.Murder Boards; title: How Elena Kagan Prepared for Tough Questions; title: 73.Ms. Kagan Regrets; title: Nonanswers to Tough Questions; title: SECTION V Integration: Putting It All Together; title: 74.The Elephant; title: The Whole Is Greater Than the Sum of the Parts; title: 75.Presentation Graphics Meet Linguistics; title: Symmetry in Graphics Design; title: 76.One Presentation, Multiple Audiences; title: 12 Presenters, 12 Stories, 1 Set of Slides; title: 77.The Art and Science of Oprah Winfrey; title: The Secrets of Oprah Winfrey's Appeal; title: 78.Right or Left; title: The Deep Roots of Human Preferences; title: 79.Graphics Synchronization; title: The Missing Link; title: 80.The House That Jack Built; title: Make All the Parts Fit.