Bilingual consumers and the Web
Subtitle: moderators of language effects in Website navigation
By: David Luna, Laura A. Peracchio, and María D. de Juan
Contributors: Peracchio, Laura A.; Juan, María D. de
Series: Report -- no. 02-110; Report (Marketing Science Institute) -- no. 02-110
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Language: eng
Number of pages: 31
Subjects: Electronic commerce; Cross-cultural studies; Internet users; Attitudes; Consumer behavior; Multilingual Web sites
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 29-31)