Diffstrat : an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
By: D. Sudharshan, Jerrold H. May, Thomas Gruca
Contributors: May, Jerrold H.; Gruca, Thomas; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBER faculty working paper -- no. 1251; BEBR faculty working paper -- no. 1251.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1986
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 28
Subjects: Mathematical models; Marketing research; Decision making
Notes: Includes bibliographical references (p.26-28).