Customer knowledge management =
Subtitle: Kundenwissen Erfolgreich Einsetzen
By: Lutz M. Kolbe, Hubert Österle, W. Brenner (Hrsg.).
Contributors: Kolbe, Lutz M.; Österle, Hubert.; Brenner, Walter.
Series: Business Engineering
Publisher: Springer
Published: 2003
Place of publication: Berlin
Language: ger
Number of pages: 294
Subjects: Relationship marketing.; Customer relations.
Other titles: Kundenwissen Erfolgreich Einsetzen
Notes: Includes bibliographical references (p. [281]-291).