Operationale Entscheidungshilfen für die Marketingplanung
Subtitle: [Herrn Professor Dr. Karl Christian Behrens zum 70. Geburtstag]
By: hrsg. von Günther Haedrich.
Contributors: Behrens, Karl Christian.; Haedrich, Günther.
Edition: 1. Aufl.
Series: Marketing Management ; 3
Publisher: de Gruyter
Published: 1977
Place of publication: Berlin; New York
Language: ger
Number of pages: 290
Subjects: Marketing -- Management; Product management -- Addresses, essays, lectures; Decision making -- Addresses, essays, lectures
Notes: Includes bibliographies and index.