A focused issue on the marketing process in organizational competence
By: edited by Ron Sanchez, Jörg Freiling.
Contributors: Sanchez, Ron.; Freiling, Jorg.
Series: Research in competence-based management -- v. 1
Publisher: Elsevier JAI
Published: 2005
Place of publication: Amsterdam; San Diego
Language: eng
Number of pages: 270
Subjects: Marketing -- Management.; Organizational effectiveness.
Other titles: Marketing process in organizational competence
Notes: Includes bibliographical references.