Empirical foundations of marketing
Subtitle: research findings in the behavioral and management sciences
By: edited by Marcus Alexis, Robert J. Holloway[and] Robert S. Hancock.
Contributors: Alexis, Marcus.; Holloway, Robert John.; Hancock, Robert Spencer.
Series: Markham series in marketing
Publisher: Markham Publishing Co.
Published: 1969
Place of publication: Chicago
Language: eng