Marketing
Subtitle: the firm's viewpoint.
By: Edited by Schuyler F. Otteson, William G. Panschar [and] James M. Patterson.
Contributors: Panschar, William G., joint ed.; Patterson, James Milton, joint ed.
Edition: Rev. ed.
Series: Indiana readings in business,; no.; Indiana readings in business ;; no. 42, etc.
Publisher: Bureau of Business Research, Graduate School of Business, Indiana University
Published: 1960
Place of publication: [Bloomington]
Language: eng
Notes: Bibliographical footnotes.