Managing media work
By: Mark Deuze
Publisher: SAGE
Published: 2011
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 307
ISBN-13: 9781412971249
Description: Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas-new media work, media professions, and media management-this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work. -- Publisher description.
Notes: Includes bibliographical references and index.
Table of contents: title: Managing media work; title: Media management theory and practice; title: The management of the creative industries : from content to context; title: managing strategy and maximizing innovation in media organizations; title: New media policies; title: Global deregulation and media corporations; title: The international division of cultural labor; title: Journalism in a network; title: Atypical newswork, atypical media management; title: On the wisdom of ignorance : knowledge and the management of contemporary organizations; title: Understanding multinational media management; title: The organization of film and television production; title: Producing filmed entertainment; title: New firms in the screen-based media industry : startups, self-employment, and standing reserve; title: Connecting the dots : structure, strategy and subjectivity in entertainment media; title: Advertising : structure, agency or agencement?; title: From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising; title: Advertising management and professional identity in the digital age; title: Managing global public relations in the new media environment; title: The culture of gamework; title: Same as the old boss? : changes, continuities, and careers in the digital music era; title: "Life is a pitch" : managing the self in new media work; title: Managing media companies through the digital transition; title: Notes on organized networks: urgent aphorisms for the connected multitides.