The psychology of advertising
By: by Walter Dill Scott
Contributors: Howard, Delton Thomas, 1883-
Edition: Completely rev. / by D.T. Howard.
Publisher: McBride
Published: 1932
Place of publication: New York
Language: eng
Number of pages: 300
Copyright date: 1931
Subjects: Advertising; Psychological aspects; Applied Psychology
Notes: Bibliography: p. 248-300.