Advertising and the Mind of the Consumer
Subtitle: What Works, What Doesn't, and Why (The Allen & Unwin Business and Management)
Publisher: Allen & Unwin
Published: April 1, 1994
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9781863733588
Subjects: Advertising; Cognition & cognitive psychology; Popular psychology; Sales & marketing management; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Consumer behavior; Psychological aspects
First sentence: The subject of advertising seems to be riddled with mystique and apparent contradictions.