Centrales de compra de medios
By: Francisco Javier Pérez-Latre.
Series: Ciencias de la información ;; 67; Colección Ciencias de la información ;; 67.
Publisher: Ediciones Universidad de Navarra (EUNSA)
Published: 1995
Place of publication: Pamplona
Language: spa
Number of pages: 272
Subjects: Media buying services.; Advertising media planning.; Advertising agencies.
Notes: Includes bibliographical references (p. 257-272).