Key Account Management
Subtitle: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Edition: 3rd ed. edition
Publisher: Kogan Page
Published: March 1, 2004
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780749441692
Subjects: Sales & marketing management; Marketing; Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Development - General; Business & Economics / Marketing / General; Business & Economics/Development - General; Key accounts; Selling