La concurrence totale
Subtitle: les leçons du marketing stratégique japonais
By: (par) Philip Kotler, Liam Fahey, Somkid Jatusripitak ; introduction à l'édition française de François Boyer ; traduit par Anne-Marie Orillon et Corinne Golding.
Contributors: Fahey, Liam, 1951-; Jatusripitak, Somkid.
Series: Collection Adetem Marketing demain
Publisher: Les Editions d'Organisation
Published: 1987
Place of publication: Paris
Language: fre
Notes: Originally published as "The new competition" Englewood Cliffs: Prentice-Hall, 1985.