Towards a typology of marketing town centre management schemes through the use of KPIs
By: Sophie Hogg, Dominic Medway and Gary Warnaby.
Contributors: Medway, Dominic.; Warnaby, Gary.; Manchester Metropolitan University. Business School.
Series: Research in management & business; Working paper series / Manchester Metropolitan University Business School -- WP01/11; Working paper series (Manchester Metropolitan University Business School) -- WP01/11.
Publisher: Manchester Metropolitan University
Published: 2001
Place of publication: Manchester
Language: eng