Marketing
By: edited by J. Eliashberg, G.L. Lilien.
Contributors: Eliashberg, Jehoshua.; Lilien, Gary L., 1946-
Series: Handbooks in operations research and management science ;; v. 5
Publisher: North-Holland
Published: 1993
Place of publication: Amsterdam; New York
Language: eng
Number of pages: 895
Subjects: Marketing -- Mathematical models.; Marketing -- Management -- Mathematical models.; Marketing research -- Mathematical models.
Notes: Includes bibliographical references and index.