Research on consumer responsiveness to advertising repetition
By: William H. Moult
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 81-88; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 81-88
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1981
Place of publication: Boston (Soldiers Field, Boston, Mass. 02163)
Language: eng
Number of pages: 47
Notes: Bibliography: p. [49]-[56]