Guerrilla marketing to heal the world
Subtitle: combining principles and profit to create the world we want
By: Jay Conrad Levinson and Shel Horowitz
Contributors: Horowitz, Shel, 1956- author
Published: 2016
Language: eng
Number of pages: 357
ISBN-13: 9781630476588; 9781630476595
Subjects: Marketing; Social responsibility of business; Success in business
Description: Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good-- from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world-- and gain the practical marketing savvy to turn your values into business success.
Notes: Includes bibliographical references (pages 329-334) and index.
Table of contents: title: The way of the Golden Rule. Because people matter ; Basic concepts ; Advantages of doing the right thing; title: The new green, socially conscious marketing mindset. The new marketing matrix ; Abundance versus scarcity ; Building powerful alliances; title: with competitors, too ; Why the abundance paradigm eliminates the need to worry about market share ; Exceptions : are there zero-sum, win-lose situations?; title: Green business, green marketing. Becoming a green company ; Marketing green ; Making green sexy across all demographics and industries ; Language, greenwashing, and truth ; Three kinds of customers : are you reaching them all?; title: Getting noticed in the noise and clutter : hands-on with cooperative, people-centered marketing. Advanced copyrighting ; Give people what they want ; Running a global company; title: Using your business to create a better world. Marketing as social change, and social change as marketing ; Community-focused and charity/social change marketing ; Taking the concept beyond marketing : abundance and sustainability in business and in society ; Exponential thinking from three practical visionaries ; Profit by helping the world ; Impossible is a dare : business for a better world.