Comprehensive analysis of exclusive brand store customer in Indian market
By: Sonal Kureshi, Vandana Sood, Abraham Koshy.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper -- W.P. no. 2007-08-02
Publisher: Indian Institute of Management
Published: 2007
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 16
Subjects: Consumers' preferences -- India.; Branding (Marketing) -- India.
Notes: Includes bibliographical references (leaves 29-33).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2008. 1 microfiche. Master microform held by: DLC.