Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data
By: by Peter S. Fader, Leigh McAlister.
Contributors: McAlister, Leigh.
Series: Sloan School Working Paper -- #1625-85; Working paper (Sloan School of Management) -- 1625-85.
Publisher: Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Published: 1985
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Other titles: Non-compensatory choice behavior using UPC scanner panel data, Estimating models of.