Branded Conservatives
Subtitle: How the Brand Brought the Right from the Fringes to the Center of American Politics (Politics, Media, and Popular Culture)
Publisher: Peter Lang Publishing
Published: May 30, 2007
Language: eng
Format: Hardcover
Number of pages: 364
ISBN-13: 9780820474656
Subjects: Media Studies; Political Process - Elections; Political Process - Political Parties; Political Science; 20th century; Conservatism; History; Politics and government; United States; Politics/International Relations
Description: "This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing."--BOOK JACKET.