The Arthur Andersen guide to talking with your customers
Subtitle: what they will tell you about your business (when you ask the right questions)
By: Michael J. Wing, Arthur Andersen.
Contributors: Wing, Michael J.; Arthur Andersen LLP.
Publisher: Upstart Publishing
Published: 1997
Place of publication: Chicago
Language: eng
Number of pages: 218
Subjects: Customer relations.; Customer services.; Consumer satisfaction.; Motivation research (Marketing); Market surveys.
Notes: Rev. ed. of: Talking with your customers. c1993.
Includes index.