Friends with benefits
Subtitle: a social media marketing handbook
By: Darren Barefoot and Julie Lynn Szabo.
Contributors: Szabo, Julie Lynn, 1975-
Edition: 1st ed.
Publisher: No Starch Press
Published: 2009
Place of publication: San Francisco, CA
Language: eng
ISBN-13: 9781593271992
Subjects: Internet marketing; Online social networks
Table of contents: title: What is social media?; title: Do you have something worth talking about?; title: The rules : new influencer etiquette; title: Getting social media ready; title: Flagging a ride : finding the right bloggers and communities; title: Pitching; title: Measuring; title: Risks of social media marketing campaigns; title: Damage control in the digital age; title: Understanding facebook; title: Does myspace still matter?; title: Youtube : the revolution will be buffered; title: Social news and bookmarking; title: Other important social media channels.