Organizational aspects of health communication campaigns
Subtitle: what works?
By: Thomas E. Backer, Everett M. Rogers, editors.
Contributors: Backer, Thomas E.; Rogers, Everett M.
Publisher: Sage Publications
Published: 1993
Place of publication: Newbury Park
Language: eng
Number of pages: 249
Subjects: Mass media in health education -- Case studies; Organizational effectiveness -- Case studies; Mass media in health education -- United States -- Case studies
Notes: Includes bibliographical references and index.