Pain-killer marketing
Subtitle: how to turn customer pain into market gain
By: by Chris Stiehl and Henry J. DeVries.
Contributors: DeVries, Henry.
Publisher: WBusiness Books
Published: 2008
Place of publication: El Monte, CA
Language: eng
ISBN-13: 9780832950162
Subjects: Marketing - Marketing Research
Description: A book about how to listen to your customers and what to do with what you learn.
Notes: Includes bibliographical references.