Advertising Media Planning
Subtitle: A Brand Management Approach
Edition: 2 edition
Publisher: M.E. Sharpe
Published: February 2008
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780765620323
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Advertising media planning; Brand name products; Marketing