Surfers get hooked
Subtitle: conversion efficiency on the world wide web
By: by Pierre Berthon, Leyland Pitt and Albert Caruana.
Contributors: Pitt, Leyland F.; Caruana, Albert.; Henley ManagementCollege.
Series: Henley Working Paper -- HWP 9525
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-On-Thames
Language: eng
Number of pages: 30