Market analysis and forecasting, selling and advertising
Subtitle: a summary of proceedings of a seventh one-day conference of owners and managers of manufacturing and processing plants, held at Dalhousie University on June 15, 1960, in cooperation with the Nova Scotia Dept. of Trade and Industry and others.
Contributors: Advertising.
Series: Dalhousie (N.S.)
Publisher: Bureau of Industrial Relations, Institute of Public Affairs, Dalhousie University
Published: 1960
Place of publication: Halifax
Number of pages: 35
Subjects: Marketing research; Sales forecasting