Produktinnovation und Performance
Subtitle: eine empirische Analyse des deutschen Ernährungsgewerbes
By: Antje Wittkopp.
Edition: 1. Aufl.
Series: Europäische Hochschulschriften. Reihe 5, Volks- und Betriebswirtschaft -- Bd. 3069 = -- Publications universitaiares européennes. Série V, Sciences économiques, gestion d'enterprise -- vol. 3069 = -- European university studies. Series V, Economics and management -- Bd. 3069
Publisher: Lang
Published: 2004
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 229
ISBN-13: 9783631526194
Subjects: Food industry and trade -- Germany; New products -- Germany -- Case studies; Product management -- Germany -- Case studies; Functional foods -- Germany; Grocery trade -- Germany
Genres: Case studies
Notes: Thesis (doctoral)--Universität Kiel, 2004.

Includes bibliographical references (p. [211]-229).