Vendedores de imagen
Subtitle: los retos de los nuevos gabinetes de comunicación
By: Tomás Alvarez, Mercedes Caballero.
Contributors: Caballero, Mercedes, 1966-
Edition: 1a. ed.
Series: Papeles de comunicación ;; 18
Publisher: Paidós
Published: 1997
Place of publication: Barcelona
Language: spa
Number of pages: 251
Subjects: Publicity.; Public relations.; Advertising.; Persuasion (Psychology)
Notes: Includes bibliographical references (p. [249]-251).