The M-Bomb
Subtitle: Riding the Multi-channel Whirlwind
Edition: 1 edition
Publisher: Capstone
Published: April 11, 2001
Language: eng
Format: Paperback
Number of pages: 212
ISBN-13: 9781841121390
Subjects: Business & Management; Radio & television industry; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; E-Commerce - Internet Marketing; Internet - General; Business & Economics / General; General
First sentence: There are some things that we can be certain about, which businesses need to respond to as they move into the practical phase of building multi-channel businesses: Managers in traditional businesses with great ideas find it much, much harder to get funding than fashionable joint ventures which span many businesses (e.g. the new buying clubs like Transora which raised $200m in a few months).