Contemporary cases in southern African marketing
By: editors, Russell Abratt, H.B. Klopper, Kim Viljoen ; contributors, Russell Abratt ... [et al.].
Edition: 2nd ed.
Publisher: NAE
Published: 2007
Place of publication: Claremont, South Africa
Language: eng
Number of pages: 134
ISBN-13: 9781869285845
Subjects: Marketing; Case studies
Other titles: Southern African  marketing
Notes: Includes bibliographical notes.
Table of contents: title: Case studies: Addo Elephant park; title: Colgate Total; title: Disprin; title: Eastern Cape Tourism Board; title: Exclusive Books; title: Harvey World Travel; title: Netflorist; title: Pick 'n Pay; title: Royal Macadamia; title: South African Breweries Miller; title: South African Police Services; title: Standard Bank.