Demand for and use of global account management
By: David B. Montgomery, George S. Yip, Belen Villalonga
Contributors: Yip, George S; Villalonga, Belen
Series: Report -- no. 99-115; Report (Marketing Science Institute) -- no.99-115
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, MA
Language: eng
Number of pages: 35
Subjects: Relationship marketing
Notes: "Working paper."

"1999."

Includes bibliographical references (p. 33-35)