The art of the start 2.0
Subtitle: the time-tested, battle-hardened guide for anyone starting anything
By: Guy Kawasaki
Edition: Revised and expanded edition.
Published: 2015
Language: eng
Number of pages: 326
ISBN-13: 9781591847847
Subjects: New business enterprises; Entrepreneurship
Work titles: Art of the start
Description: Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding.   --Publisher's description.
Notes: Includes bibliographical references and index.
Table of contents: title: The art of starting up; title: The art of launching; title: The art of leading; title: The art of bootstrapping; title: The art of fund-raising; title: The art of pitching; title: The art of building a team; title: The art of evangelizing; title: The art of socializing; title: The art of rainmaking; title: The art of partnering; title: The art of enduring; title: The art of being a mensch.