Guidelines for the teaching of marketing in the training of librarians, documentalists and archivists
By: by Réjean Savard
Publisher: General Information Programme and UNISIST, United Nations Educational, Scientific and Cultural Organization
Published: 1988
Place of publication: Paris
Language: eng
Translated from: fre
Number of pages: 115
Subjects: Library education; Libraries; Public relations; Study and teaching; Information services; Marketing; Advertising
Notes: "PGI-88/WS/1."

Translated from the French.

Includes bibliographical references.