Retail buyer decision-making in Japan
Subtitle: what U.S. sellers need to know
By: Frank Alpert ... [et al.]
Contributors: Alpert, Frank
Series: Report -- no. 95-108; Report (Marketing Science Institute) -- no. 95-108
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: Marketing -- Japan; National characteristics, Japanese
Notes: "Working paper."

"August 1995."

Includes bibliographical references (p. 33-36)