ha-Elim ha-ḥadashim
By: Shemuʼel Ṿarshavsḳi, Lilakh Sigan.
Contributors: Sigan, Lilac.
Publisher: Yediʻot aḥaronot; Sifre ḥemed
Published: 2002
Place of publication: Tel-Aviv
Language: heb
Number of pages: 142
Subjects: Brand name products -- Psychological aspects; Trademarks -- Psychological aspects; Sales promotion; Advertising
Other titles: New gods
Notes: Cover has subtitle: Mitologyah shel ha-motagim