Reaching the interactive customer
Subtitle: integrated services for the digital world
By: Mai-lan Tomsen, Ron Faith
Contributors: Faith, Ron
Publisher: Cambridge University Press
Published: 2003
Place of publication: Cambridge, UK; New York, NY
Language: eng
Number of pages: 166
ISBN-13: 9780521816700
Subjects: Customer services; Communication systems; Internet marketing; Interactive computer systems
Description: "Reaching the Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of "connected" personal electronics. These consumer expectations drive the evolution of "integrated services," which combine consumer devices, data networks, and applications. Integrated services provide an integrated solution for consumers, leveraging the strengths of the hardware platform and software capabilities. The book appeals to technical industry professionals in consumer electronics and networking software application designers, and to anyone who works on or is interested in the convergence of services and devices."

"Reaching the Interactive Customer provides critical information for business professionals who want to understand the connected world linking businesses, customers, and service providers. It paints a clear picture of the components that compose an integrated service and key decision points for designers, marketers, and end users. The book helps articulate what consumers look for in an interactive solution."--Jacket.
Notes: Includes bibliographical references (p. [157]-158) and index.
Table of contents: title: 1. Permeation of the Information Age; title: 2. Interactive Devices; title: 3. Interactive Audio; title: 4. Visual Evolution; title: 5. Monitoring through Devices; title: 6. Balancing Act; title: 7. Targeting the Interactive Consumer.