The right to brand
Subtitle: levelling the brand playing field : lessons from an emerging market
By: by Yasmin Merican
Publisher: Trax Publishing Sdn. Bhd.
Published: 2013
Place of publication: Kuala Lumpur]
Language: eng
Number of pages: 755
ISBN-13: 9789671166109
Copyright date: 2013
Subjects: Branding (Marketing); Advertising; Brand name products
Notes: Includes bibliographical references and index.

In English.