Advertising theory and practice
By: C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
Contributors: Fryburger, Vernon Ray, 1918-; Rotzoll, Kim B.
Edition: 11th ed.
Series: Irwin series in marketing
Publisher: R.D. Irwin
Published: 1983
Place of publication: Homewood, Ill
Language: eng
Number of pages: 509
Subjects: Advertising.
Notes: Includes bibliographical references and index.