Leveraging Marketing Metrics
Subtitle: Leading CMOs on Driving Accountability, Supporting Business Objectives, and Interpreting Results
Publisher: West, Aspatore Books
Published: Apr 01, 2011
Format: paperback
Number of pages: 112
ISBN-13: 9780314276346
Notes: Source title: Leveraging Marketing Metrics: Leading CMOs on Driving Accountability, Supporting Business Objectives, and Interpreting Results (Inside the Minds)