The culture and commerce of publishing in the 21st century
By: Albert N. Greco, Clara E. Rodríguez, and Robert M. Wharton
Contributors: Rodriguez, Clara E., 1944-; Wharton, Robert M
Publisher: Stanford Business Books
Published: 2007
Place of publication: Stanford, Calif
Language: eng
Number of pages: 262
Subjects: Publishers and publishing -- United States
Other titles: Culture and commerce of publishing in the twenty-first century
Notes: Includes bibliographical references (p. [223]-256) and index
Table of contents: title: Changes in the book-publishing industry, 1945-2005; title: Commercial and scholarly book publishing; title: Organizational choice in the U.S. book-publishing industry : strategies for domestic success and global competitiveness; title: The economics of publishing and the impact of technology on book publishing; title: Changing demographics, producers, and consumers in book publishing; title: People in book publishing : "I'm glad I'm not an author"; title: The major challenges confronting book publishers and authors