Advertising Strategy
Subtitle: Creative Tactics From the Outside/In
Publisher: Sage Publications, Inc
Published: November 9, 2005
Language: eng
Format: Paperback
Number of pages: 408
ISBN-13: 9781412917964
Subjects: Sociology; Business / Economics / Finance; Social Science; Advertising & Promotion; Performing Arts / Mass Media; Media Studies; Advertising
First sentence: No one can teach you to be creative.