Marketing public transportation
Subtitle: policies, strategies, and research needs for the 1980's
By: [edited by] Richard K. Robinson, Christopher H. Lovelock.
Contributors: Robinson, Richard K. 1946-; Lovelock, Christopher H.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, Ill
Language: eng
Number of pages: 104
Subjects: Urban transportation -- Marketing.; Local transit -- Marketing.
Notes: Includes bibliographies.
Proceedings of a workshop held in Boston, April 26-27, 1979.