Las 22 [veinte y dos] leyes inmutables del marketing
Subtitle: violelas a su propio riesgo
By: Al Ries y Jack Trout ; traduccion y adaptacion tecnica [por] Raul Peralba y Raul Gonzalez del Rio.
Contributors: Trout, Jack.
Publisher: McGraw-Hill
Published: 1993
Place of publication: Mexico
Language: spa
Number of pages: 187
Subjects: Marketing; Spanish language books
Other titles: Las veinte y dos leyes inmutables del marketing.
Work titles: The 22 inmutable laws of marketing.
Notes: Trad. de la 1a ed. en ingles de: The 22 immutable laws of marketing.