International marketing
Subtitle: a customised book for Brunel students
By: [compiled by Ying Fan]
Contributors: Hollensen, Svend; Keegan, Warren J.; Usunier, Jean-Claude; Insead
Publisher: Pearson Custom Printing
Published: 2010
Place of publication: Harlow
Language: eng
Number of pages: 676
ISBN-13: 9781847767332
Subjects: Export marketing
Notes: Compiled from: Global marketing, 5th ed. by Warren J. Keegan and Mark C. Green: Marketing across cultures, 5th ed., by Jean-Claude Usunier and Julie Anne Lee; Essentials of global marketing by Svend Hollensen; Financial Times mastering marketing : your single source guide to becoming a master of marketing by INSEAD, Kellog, London Business School and the Wharton School.