Consumer behavior
Subtitle: basic findings and management implications
By: Gerald Zaltman, Melanie Wallendorf.
Contributors: Wallendorf, Melanie, joint author.
Series: Theories in marketing series
Publisher: Wiley
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 567
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and index.