Zhongguo pin pai guo ji hua ying xiao qian yan yan jiu
By: Hu Zuohao, Chen Xi, Yang Zhilin deng zhu
Contributors: Chen, Xi; Yang, Zhilin
Edition: Di 1 ban
Series: Qing hua hui zhi wen ku; Qing hua hui zhi wen ku
Publisher: Qing hua da xue chu ban she
Published: 2013
Place of publication: Beijing
Language: chi
Number of pages: 197
ISBN-13: 9787302335276
Subjects: Branding (Marketing)
Notes: Includes bibliographical references (pages 181-197)