Unternehmenskommunikation
Subtitle: Grundlagen, Strategien, Instrumente
By: Rudolf Beger, Hans-Dieter Gärtner, Rainer Mathes.
Contributors: Gärtner, Hans-Dieter, 1955-; Mathes, Rainer, 1954-
Publisher: Frankfurter Allgemeine Zeitung; Gabler
Published: 1989
Place of publication: Frankfurt am Main; Wiesbaden
Language: ger
Number of pages: 416
Subjects: Communication in management.
Notes: Includes bibliographical references (p. [407]-413).