Modelling the impact of services brand extensions on corporate image
By: Jose M. Pina, Eva Martinez, Leslie de Chernatony.
Contributors: Martínez, Eva, 1968-; De Chernatony, L.; Birmingham Business School.
Series: Working paper series (University of Birmingham. Birmingham Business School) -- 2004, 04
Publisher: Birmingham Business School
Published: 2004
Place of publication: Birmingham
Language: eng
Number of pages: 15
Subjects: Brand name products.; Product management.; Corporate image.
Notes: Bibliography: p. 12-14.