The global public relations handbook
Subtitle: theory, research, and practice
By: edited by Krishnamurthy Sriramesh, Dejan Verčič.
Contributors: Sriramesh, Krishnamurthy.; Verčič, Dejan.
Series: LEA's communication series
Publisher: Lawrence Erlbaum
Published: 2003
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 564
Subjects: Public relations -- Cross-cultural studies -- Handbooks, manuals, etc.; Intercultural communication -- Handbooks, manuals, etc.
Genres: Cross-cultural studies; Handbooks, manuals, etc.
Notes: Includes bibliographical references and indexes.