Mei ti ju bo
Subtitle: quan qiu er shi da mei ti pin pai de xing xiao ce lüe
By: Make Dunge zhu ; Wang Naichun yi = Media monoliths : how great media brands thrive and survive / Mark Tungate.
Contributors: Wang, Naichun.
Edition: Chu ban
Series: Shi ye -- 4
Publisher: Hua wen wang gu fen you xian gong si
Published: 2005
Place of publication: Taibei Shi
Language: chi
Number of pages: 382
Subjects: Mass media -- Economic aspects.; Brand name products.
Other titles: Quan qiu er shi da mei ti pin pai de xing xiao ce lüe
Work titles: Media monoliths.
Notes: Translation of: Media monoliths : how great media brands thrive and survive.