e-Strategy, Pure & Simple
Subtitle: Connecting Your Internet Strategy to Your Business Strategy
Publisher: McGraw-Hill Trade
Published: December 13, 2000
Language: eng
Format: Hardcover
Number of pages: 173
ISBN-13: 9780071371780
Subjects: Business & Management; Business strategy; Internet; Management & management techniques; Strategic planning; E-Commerce - Internet Marketing; Business / Economics / Finance; Business & Economics; Management; Business/Economics; Leadership; Economic Conditions; Corporate & Business History - Strategies; Electronic commerce
First sentence: No change represents as large a challenge to every chief executive officer officer (CEO) now and in the years to come as the Internet.