Understanding customers
By: Chris Rice.
Contributors: Rice, Chris.; Chartered Institute of Marketing.
Edition: 2nd ed.
Series: The marketing series. Student; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1997
Place of publication: Oxford; Boston
Language: eng
Number of pages: 312
Subjects: Consumer behavior.; Marketing -- Social aspects.
Notes: Includes bibliographical references (p. 307-308) and index.
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
"Published on behalf of the Chartered Institute of Marketing."