Advertising in the 21st century
Subtitle: a model of advertising agency development during the next fifty years
By: [by] D. S. Cowan, R. W. Jones; foreword by Sir John Rodgers.
Contributors: Jones, Robert William, joint author.; Institute of Practitioners in Advertising.
Publisher: Hutchinson
Published: 1968
Place of publication: London
Language: eng
Number of pages: 111
Subjects: Advertising agencies.; Advertising.
Notes: "First-prize winning thesis in an international competition arranged by the Institute of Practitioners in Advertising."--Dust jacket.