Customer Communications in Marketing 05/06
Subtitle: CIM Revision Cards
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 127
ISBN-13: 9780080501345
Description: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Customer Communications; Unit 1: Introduction to Customer Communications; Unit 2: Buying Behaviour; Unit 3: The Communication Process; Unit 4: Verbal Communications & ndash; Theory and Methods; Unit 5: Written Communication Formats; Unit 6: Using Statistical Data and Visual Information; Unit 7: The Promotional Mix; title: Below the Line; Unit 8: The Promotional Mix; title: Above the Line; Unit 9: The Role of Information Communication Technology (ICT); Unit 10: Customer Service and Customer Care.