Trends In Corporate Advertising  ( Third Edition)
Publisher: Association of National Advertisers
Published: March 31, 1998
Format: Paperback
Number of pages: 46
ISBN-13: 9781563180583
Subjects: Advertising; Advertising & Promotion; Brand name products; Business; Business & Economics; Business & Economics / Advertising & Promotion
First sentence: ANA's latest Corporate Advertising survey provides solid evidence that advertising continues to grow in importance as a strategic tool used to generate corporate awareness.