The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Publisher: Springer Gabler
Published: Oct 31, 2017
Format: paperback
Number of pages: 272
ISBN-13: 9783658197834
Notes: Source title: The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas (Forschungs-/Entwicklungs-/Innovations-Management)