Scripted affects, branded selves
Subtitle: television, subjectivity, and capitalism in 1990s Japan
By: Gabriella Lukács.
Publisher: Duke University Press
Published: 2010
Place of publication: Durham, NC
Language: eng
Number of pages: 267
ISBN-13: 9780822348139; 9780822348245
Subjects: Television -- Economic aspects -- Japan; Television plays -- Production and direction -- Japan; Television -- Production and direction -- Japan; Television -- Social aspects -- Japan; Consumers -- Japan -- Attitudes
Notes: Includes bibliographical references and index.
Table of contents: title: Intimate televisuality : television dramas and the Tarento in postwar Japan; title: Imaged away : agency and fetishism in trendy drama production and reception; title: Dream labor in the dream factory : capital and authorship in drama production; title: What's love got to do with it? Love dramas and branded selves; title: Labor fantasies in recessionary Japan : employment as lifestyle in workplace dramas of the 1990s; title: Private globalization : bootleggers, fansubbers, and the transnational circulation of J-dorama.