Ad women
Subtitle: how they impact what we want, need, and desire
By: by Juliann Sivulka.
Publisher: Prometheus Books
Published: 2008
Place of publication: Amherst, NY
Language: eng
Number of pages: 415
ISBN-13: 9781591026723
Subjects: Women in the advertising industry -- United States -- History; Women in marketing -- United States -- History; Businesswomen -- United States -- History; Advertising industry -- United States -- History; Consumers -- United States -- History; Social change -- United States -- History
Table of contents: title: Women, the body and soul of advertising; title: Customers become consumers: evolution of marketing, advertising, and American consumer culture; title: The entering wedge: the women's viewpoint and advertising; title: It takes a woman to sell a woman: designing Mrs. Consumer; title: The business of femininity: selling Mrs. Consumer; title: The Depression and war years: retail, radio, and yellow writing; title: The fabulous fifties: redesigning Mr. and Mrs. Consumer; title: The fabulous fifties: selling Mr. and Mrs. Consumer; title: The second wave of adwomen: the forces of feminism; title: The womanists: alternative visions; title: The third wave of adwomen; title: Epilogue: ad women on top.