cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan
By: Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group
Contributors: Heslop, Louise; IKON Research Group; Marketing Science Institute
Series: Report -- no. 00-106; Report (Marketing Science Institute) -- no. 00-106
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 67
Subjects: Consumers -- Attitudes; Consumers' preferences; Consumer confidence
Notes: "Working paper."

"Working paper series."

Includes bibliographical references (p. 61-67)