Wild company
Subtitle: the untold story of Banana Republic
By: Mel and Patricia Ziegler
Contributors: Ziegler, Patricia
Publisher: Simon & Schuster
Published: 2012
Place of publication: New York, NY
Language: eng
Number of pages: 208
ISBN-13: 9781451683486; 9781451683509; 9781451683516
Subjects: Clothing trade; Fashion merchandising; Banana Republic Travel and Safari Company
Description: Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.