Entry strategies for international markets
By: Franklin R. Root.
Edition: Rev. and expanded.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1994
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 324
Subjects: Export marketing.; International business enterprises -- Management.
Notes: Includes bibliographical references (p. [315]-319) and index.