The Dartnell marketing manager's handbook
By: edited by Steuart Henderson Britt and Norman F. Guess.
Contributors: Britt, Steuart Henderson, 1907-; Guess, Norman F.; Dartnell Corporation.
Edition: 2nd ed.
Publisher: Dartnell Corporation
Published: 1983
Place of publication: Chicago
Language: eng
Number of pages: 1293
Subjects: Marketing -- Management -- Handbooks, manuals, etc.; Marketing -- Handbooks, manuals, etc.
Other titles: Marketing manager's handbook.
Notes: Spine title: Marketing manager's handbook.

Includes bibliographies and index.