Building the Corporate Brand
Subtitle: EII (Second Edition)
Publisher: Art Bookbindery
Published: January 22, 2002
Format: Hardcover
Number of pages: 475
ISBN-13: 9780968883914
Subjects: Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Advertising & Promotion; Brand loyalty; Brand name products; Business & Economics; Marketing; Marketing - General