Marketing at the Confluence between Entertainment and Analytics
Subtitle: Proceedings of the 2016 Academy of Marketing Science  World Marketing Congress ... of the Academy of Marketing Science)
Publisher: Springer
Published: Sep 09, 2018
Format: paperback
Number of pages: 1639
ISBN-13: 9783319837130
Notes: Source title: Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress ... of the Academy of Marketing Science)