The Political Campaign Desk Reference
Subtitle: A Guide For Campaign Managers, Professionals and Candidates Running for Office
Edition: Second Edition
Publisher: Outskirts Press, Denver, CO
Published: 2012
Place of publication: Denver, CO
Format: Paperback
Number of pages: 264
ISBN-13: 9781432787325
Copyright date: 2012
Notes: [Amazon][1]


  [1]: https://www.amazon.com/Political-Campaign-Desk-Reference-Professionals/dp/1432787322/ "Amazon"
Table of contents: label: Chapter 1
title: Getting started; label: Chapter 2
title: Building the Team; label: Chapter 3
title: Message and Strategy; label: Chapter 4
title: The Campaign Plan; label: Chapter 5
title: Fundraising; label: Chapter 6
title: Defining the Candidate and the Opponent; label: Chapter 7
title: Message Delivery; label: Chapter 8
title: Grassroots and Internet Campaigning; label: Chapter 9
title: Nuts and Bolts; label: Appendix A
title: Sample campaign plan; label: Appendix B
title: Sample prospect letter; label: Appendix C
title: Sample remittance envelope; label: Appendix D
title: Sample press releases; label: Appendix E
title: Sample media advisory; label: Appendix F
title: Sample talent release form; label: Appendix G
title: Sample television scripts; label: Appendix H
title: Sample radio scripts; label: Appendix I
title: Effective and ineffective campaign literature; label: Appendix J
title: Effective and ineffective direct mail; label: Appendix K
title: Sample letter requesting public information; label: Appendix L
title: Sample fundraising script; label: Appendix M
title: Sample phone scripts -- Advocacy