A model of marketing implementation
By: by Thomas V. Bonoma
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 84-40; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 84-40
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1984
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 15
Subjects: Marketing; Mathematical models
Notes: "January 1984."

Bibliography: leaf 15.