Meta-analysis in marketing
Subtitle: generalization of response models
By: John U. Farley, Donald R. Lehmann.
Contributors: Lehmann, Donald R.
Publisher: Lexington Books
Published: 1986
Place of publication: Lexington, Mass
Language: eng
Number of pages: 121
Subjects: Marketing research; Meta-analysis
Other titles: Marketing Science Institute series.
Notes: Bibliography: p. [109]-115.
"Marketing Science Institute series"--Jacket.
Includes index.