Integrated marketing communications
Subtitle: strategic planning perspectives
By: Keith J. Tuckwell
Publisher: Pearson Prentice Hall
Published: 2005
Place of publication: Toronto
Language: eng
Number of pages: 423
ISBN-13: 9780131405387
Subjects: Communication in marketing; Sales promotion; Advertising; Communication en marketing; Ventes; Promotion; Publicité
Notes: Includes bibliographical references and index.