The effects of an inter-functional power imbalance on new product development in marketing-oriented firms
By: Gertrude Casselman Verser
Contributors: Harvard University. Graduate School of Business Administration
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1978
Place of publication: Boston]
Language: eng
Number of pages: 315
Subjects: New products; Management; Organizational behavior
Notes: Thesis--Harvard University. Graduate School of Business Administration.

Includes bibliographical references.