Science, technology & marketing
Subtitle: 1966 fall conference proceedings, August 31-September 1-2, 1966, Indiana University, Bloomington, Indiana
By: edited by Raymond M. Haas
Contributors: Haas, Raymond M; American Marketing Association
Publisher: American Marketing Association
Published: 1966
Place of publication: Chicago
Language: eng
Number of pages: 904
Subjects: Marketing research -- Congresses; Marketing -- Congresses
Notes: Includes bibliographical references and index