Marketing classics
Subtitle: a selection of influential articles
By: [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
Contributors: Enis, Ben M.; Cox, Keith Kohn.; Mokwa, Michael P.
Edition: 8th ed., 25th anniversary ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 612
Subjects: Marketing.
Description: These thirty-eight articles are regarded as having enduring significance and include new selections in topical areas such as marketing ethics, global strategy, and technology diffusion.
Notes: Includes bibliographical references and index.