Taking our country back
Subtitle: the crafting of networked politics from Howard Dean to Barack Obama
By: Daniel Kreiss
Series: Oxford studies in digital politics
Publisher: Oxford University Press
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780199782536
Subjects: Internet in political campaigns; Presidents; Political campaigns; Digital media; Campaign management; Election; Political consultants; Internet; Technological innovations; Political participation; History
Table of contents: title: Innovation, infrastructure, and organization in new media campaigning; title: Crafting networked politics; title: Dean's demise and taking on Bush; title: Wiring the party; title: Organizing the Obama Campaign; title: Mobilizing for victory; title: Conclusion: new media campaigning from Dean to Obama.