Dienstleistungen als Elemente innovativer Betreibungskonzepte im Automobilhandel
Subtitle: eine theoretische und empirische Fundierung
By: Christian Rennert.
Series: Autohaus-Automobilwirtschaft
Publisher: Autohaus
Published: 1993
Place of publication: Ottobrunn
Language: ger
Number of pages: 383
Subjects: Automobile industry and trade -- Customer services -- Germany.; Customer services -- Germany.; Marketing -- Germany.; Consumers' preferences -- Germany.
Notes: Includes bibliographical references (p. 317-354).
Originally presented as the author's thesis (doctoral)--Universität Bamberg, 1993.