Electronic marketing and the consumer
By: editor, Robert A. Peterson.
Contributors: Peterson, Robert A. 1944-
Publisher: Sage Publications
Published: 1997
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 193
Subjects: Internet marketing.; Broadcast advertising.; Twenty-first century -- Forecasts.
Notes: Includes bibliographical references (p. [175]-181) and index.