A profile of the new Boston
Subtitle: a study of the adult reading audiences of the three major Boston weekday newspaper properties in the A.B.C. retail trading zone
By: conducted by O'Brien-Sherwood Associates, inc.
Contributors: Boston Record American (Firm)
Publisher: Boston Record American
Published: 1962
Place of publication: Boston
Language: eng
Number of pages: 117
Subjects: American newspapers -- Massachusetts -- Boston.; Boston (Mass.) -- Economic conditions -- 1945-
Notes: Sponsored by the Boston Record American after consultation and in accordance with the recommendations of the Technical Committee of the Advertising Research Foundation.