La publicidad
Subtitle: principios, medios y fines
By: Luis Melnik.
Edition: 1. ed. en Sudamericana
Publisher: Editorial Sudamericana
Published: 1994
Place of publication: Buenos Aires
Language: spa
Number of pages: 220
Subjects: Advertising.
Notes: Includes bibliographical references (p. 217-220).
"Edición ampliada"--Cover.