Power sales writing
Subtitle: using communication to turn prospects into clients
By: Sue Hershkowitz-Coore
Edition: Expanded 2nd ed.
Publisher: McGraw-Hill
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 225
ISBN-13: 9780071770149; 9780071770804
Subjects: Advertising copy; Handbooks, manuals; Sales letters
Notes: Includes index.