Design for the corporate world, 1950-1975
By: edited by Wim de Wit
Contributors: Lund Humphries; Iris & B. Gerald Cantor Center for Visual Arts at Stanford University
Publisher: Lund Humphries; Lund Humphries Publishers Ltd
Published: 2017
Language: eng
Number of pages: 160
ISBN-13: 9781848221949
Copyright date: 2017
Subjects: Industrial design; Graphic design (Typography); Design; Exhibitions; Architectural design
Description: Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern - is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs. 00Exhibition: Cantor Arts Center, Stanford, United States (26.04-21.08.2017).
Notes: Accompanies the exhibition: "Creativity on the Line: Design for the Corporate World 1950-1975", held from April 26-August 21, 2017 at the Iris and B. Gerald Cantor Center for Visual Arts, Stanford University, Stanford, California.

Includes bibliographical references and index.