Modeling marketing phenomena
Subtitle: a managerial perspective
By: by David Bruce Montgomery, Charles B. Weinberg
Contributors: Weinberg, Charles B
Series: Special report - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Marketing research; Marketing -- Mathematical models; Marketing -- Management
Notes: Bibliography: p. 25-27