Services marketing
Subtitle: people, technology, strategy
By: Christopher Lovelock, Jochen Wirtz.
Contributors: Wirtz, Jochen.
Edition: 7th ed.
Publisher: Prentice Hall
Published: 2011
Place of publication: Boston
Language: eng
ISBN-13: 9780136107217
Subjects: Marketing -- Management; Professions -- Marketing; Service industries -- Marketing; Customer services -- Marketing
Notes: Includes index.