Advertising, promotion, and other aspects of integrated marketing communications
By: Terence A. Shimp
Edition: 8th ed.
Publisher: South-Western Cengage Learning
Published: 2010
Place of publication: Mason, Ohio
Language: eng
Number of pages: 668
ISBN-13: 9780324593600
Subjects: Sales promotion; Direct marketing; Communication in marketing; Advertising
Description: This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
Notes: Includes bibliographical references and indexes.