Managing marketing informationally
By: by David K. Goldstein
Series: Working paper / Division of Research, Harvard Business School -- 89-007; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 89-007
Publisher: Division of Research, Harvard Business School
Published: 1988
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 24
Subjects: Marketing; Management
Notes: "July 16, 1988."

Includes bibliographical references.