Multiple criteria decision making
Subtitle: with empirical study on choice of marketing strategies
By: Markku Lahdenpää.
Series: Acta Academiae Oeconomicae Helsingiensis : Series A ; 22; Acta Academiae Oeconomicae Helsingiensis.; 22.
Publisher: Helsinki School of Economics
Published: 1977
Place of publication: Helsinki
Language: eng
Number of pages: 166
Subjects: Marketing -- Decision making.; Decision making.
Notes: Bibliography: p. [1]-[16] (2d group)