No B.S. grassroots marketing
Subtitle: the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
By: Dan S. Kennedy & Jeff Slutsky
Contributors: Slutsky, Jeff, 1956-
Publisher: Entrepreneur Press
Published: 2012
Place of publication: [Irvine, Calif.]
Language: eng
Number of pages: 234
ISBN-13: 9781599184395
Subjects: Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Back to the future-what really works; title: Turning a problematic media environment to your advantage; title: Hard-nosed, tough-minded investing in media & marketing; title: If you use mass ad media, make your ad dollars do more; title: Taking it to the streets : neibhborhood marketing strategies; title: Getting your hands dirty : neighborhood marketing tactics; title: Re-thinking the business you are in; title: Inside your four walls; title: The postman as your salesman : using the most reliable small business marketing media-direct mail; title: Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media; title: The not so great outdoors-from billboards to lawn signs-getting more while spending less; title: Publicity-free advertising brought to you by your local news media; title: Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed; title: Profitable espionage : data mining, intelligence gathering and covert operations.