Leapfrogging behavior and the purchase of industrial innovations
Subtitle: theory and evidence
By: by Allen M. Weiss and George John
Contributors: John, George; Marketing Research Institute. Research Program
Series: Report -- no 89-110; Report (Marketing Science Institute) -- no. 89-110
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Consumer behavior; Industrial marketing; Customer relations; Make-or-buy decisions
Notes: "July 1989."

On cover: Marketing Science Institute Research Program

Bibliography: p. 33-34