Strategy in Advertising
Subtitle: Matching Media and Messages to Markets and Motivations (NTC Business Books)
Edition: 3rd edition
Publisher: NTC Business Books
Published: November 1995
Language: eng
Format: Hardcover
Number of pages: 374
ISBN-13: 9780844230146
Subjects: Advertising; Business strategy; Business / Economics / Finance; Business/Economics; Advertising & Promotion