Strategies for management use and survival of marketing information systems : a case history
By: A. Marvin Roscoe and Jagdish N. Sheth
Contributors: Sheth, Jagdish N., joint author
Series: Faculty working papers -- no. 397; Faculty working papers -- no. 397.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1977
Place of publication: [Urbana]
Language: eng
Number of pages: 31
Subjects: Marketing; Management; Management information systems
Notes: Includes bibliographical references.