Desktop direct marketing
Subtitle: how to use up-to-the-minute technologies to find and reach new customers
By: Sunny Baker, Kim Baker.
Contributors: Baker, Kim, 1955-
Publisher: McGraw-Hill
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 391
Subjects: Direct marketing -- Data processing.; Database marketing.
Notes: Includes bibliographical references (p. 354-359) and index.