eBrands
Subtitle: Building an Internet Business at Breakneck Speed
Publisher: Harvard Business School Press
Published: May 2000
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780875849294
Subjects: Business & Management; Internet; Management & management techniques; Ownership & organization of enterprises; Electronic Commerce; Computer Networks; Marketing; Computers; Business / Economics / Finance; Marketing - Multilevel; Marketing - General; Advertising & Promotion; Brand name products; Business names
First sentence: When Bonnie Sakadales's marriage broke up, she turned to the Internet for advice on raising her son and daughter alone.