CIM Coursebook 05/06 Marketing Planning (CIM Coursebook) (CIM Coursebook)
Publisher: Butterworth-Heinemann
Published: August 17, 2005
Language: eng
Format: Paperback
Number of pages: 411
ISBN-13: 9780750666473
Subjects: Sales & marketing management; Business & Economics; Study Guides; Business/Economics; Marketing - General; Professional - General; Business & Economics / Marketing / General
First sentence: The Marketing Planning module within the Professional Diploma, formerly known as the Advanced Certificate has a very clear focus and is based upon four key elements overall: 1. The marketing plan and its organizational and wider marketing context (15 per cent)