Emerging markets rule
Subtitle: growth strategies of the new global giants
By: Mauro Guillén and Esteban García-Canal
Contributors: García-Canal, Esteban
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 202
ISBN-13: 9780071798112
Subjects: Lean manufacturing; Economic conditions; Strategic planning
Description: Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
Notes: Includes bibliographical references (p. 187-193) and index.
Table of contents: title: Introduction: a permanent revolution; title: Execute, strategize, then execute again; title: Cater to the niches; title: Scale to win; title: Embrace chaos; title: Acquire smart; title: Expand with abandon; title: No sacred cows!; title: Take action!