Trade marks, brands and competitiveness
By: edited by Teresa da Silva Lopes and Paul Duguid.
Contributors: Lopes, Teresa da Silva, 1968-; Duguid, Paul, 1954-
Series: Routledge international studies in business history -- 19
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780415776936; 9780203861981
Subjects: Brand name products -- History; Trademarks -- History; Commerce -- History; Competition
Notes: Includes bibliographical references and index.