Sales promotion essentials
Subtitle: the 10 basic sales promotion techniques-- and how to use them
By: Don E. Schultz, William A. Robinson, Lisa A. Petrison.
Contributors: Robinson, William A., 1926-; Petrison, Lisa.
Edition: 3rd ed.
Publisher: NTC Business Books
Published: 1998
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 231
Subjects: Sales promotion.
Notes: Includes index.