The psychology behind trademark infringement and counterfeiting
By: Judith L. Zaichkowsky.
Publisher: Lawrence Erlbaum
Published: 2006
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 305
Subjects: Brand name products -- Marketing -- Management.; Consumer behavior.; Trademarks.; Industrial property.; Marketing -- Law and legislation.; Imitation -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.