Stop Telling, Start Selling
Subtitle: How to Use Customer-Focused Dialogue to Close Sales
Publisher: McGraw-Hill Companies
Published: October 1993
Language: eng
Format: Paperback
Number of pages: 258
ISBN-13: 9780070523685
Subjects: Sales & marketing; Selling; Sales; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - Techniques; Interpersonal communication
First sentence: If you could observe a series of excellent sales calls, you would find that almost all calls share key elements, despite even major differences in the calls-differences in customers, products, salespeople's personalities, and phase of the sales cycle.