Strategic Negotiation
Subtitle: A Breakthrough Four-Step Process for Effective Business Negotiation
Contributors: Max Bazerman (Foreword); Rob Kaplan (Contributor)
Publisher: Kaplan Business; Dearborn Trade Pub.
Published: June 1, 2004
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780793183043
Subjects: Business negotiation; Negotiation in business; Business / Economics / Finance; Business & Economics; Business/Economics; Sales & Selling - General; Negotiating; Sales & Selling - Techniques; Business & Economics / Sales & Selling
First sentence: If you've been involved in sales long enough, you may remember a time when selling was considered by most of its practitioners to be more of an art than a science.