Introduction to advertising and promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch, Michael A. Belch.
Contributors: Belch, Michael A.; Belch, George E.
Edition: 3rd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 762
Subjects: Advertising.; Sales promotion.; Communication in marketing.
Other titles: Introduction to advertising & promotion
Notes: Includes bibliographical references (p. 721-738) and indexes.
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.