Integrated advertising, promotion & marketing communications
By: Kenneth E. Clow, Donald Baack.
Contributors: Baack, Donald.
Edition: 3rd ed.
Publisher: Pearson Prentice Hall
Published: 2007
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 544
Subjects: Communication in marketing; Advertising
Other titles: Integrated advertising, promotion, and marketing communications