Travel industry marketing
By: edited by John P. Butters with Roberta A. Lew.
Contributors: Butters, John P.; Lew, Roberta A.; Institute of Certified Travel Agents.
Publisher: Institute of Certified Travel Agents
Published: 1990
Place of publication: Wellesley, MA
Language: eng
Number of pages: 405
Subjects: Tourism -- Marketing.; Travel agents -- Vocational guidance.
Notes: Includes bibliographical references and index.