Hooked
Subtitle: how to build habit-forming products
By: by Nir Eyal with Ryan Hoover
Contributors: Hoover, Ryan, author
Publisher: CreateSpace Independent Publishing Platform
Published: 2014
Language: eng
Number of pages: 159
ISBN-13: 9781494277536
Subjects: Planning; Product design; New products; Psychological aspects
Description: "Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: Practical insights to create user habits that stick; Actionable steps for building products people love; Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products"--Back cover.
Notes: Includes bibliographical references (pages 137-146).