Kundenbindung und Kundenwert
Edition: 2., überarb. u. erw. Aufl. edition
Publisher: Physica-Verlag Heidelberg
Published: June 1, 2007
Language: ger
Format: Hardcover
Number of pages: 413
ISBN-13: 9783790800500
Subjects: Accounting - General; Marketing - General; Business & Economics / Marketing / General; Customer Relationship Management; Kundenbindung; Kundenwert; Marketing-Controlling; Marketing-Management; Business / Economics / Finance