Measuring consumer willingness to pay at the point of purchase
By: Klaus Wertenbroch and Bernd Skiera
Contributors: Skiera, Bernd; Marketing Science Institute
Series: Working paper series -- no. 01-105; Report (Marketing Science Institute) -- no. 01-105
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Copyright date: 2001
Subjects: Retail trade; Prices; Consumer behavior
Notes: Includes bibliographical references (p. 35-37).