New Products Management (Mcgraw Hill/Irwin Series in Marketing)
Edition: 8 edition
Publisher: McGraw-Hill/Irwin
Published: January 11, 2005
Language: eng
Format: Hardcover
Number of pages: 560
ISBN-13: 9780072961447
Subjects: Production & quality control management; Management - General; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; New products; Marketing - General; Marketing - Product Management; Business & Economics / Marketing / General; Management