Advertising and society
Subtitle: an introduction
By: edited by Carol J. Pardun
Edition: 2nd edition.
Publisher: Wiley-Blackwell; Wiley-Interscience
Published: 2013
Language: eng
Number of pages: 296
ISBN-13: 9780470673096
Subjects: Social aspects; Advertising
Notes: Previous edition: 2009.

Includes bibliographical references and index.
Table of contents: title: Introduction : Why does everyone have an opinion about advertising? -- Part 1. Enduring issues; title: The economic impact of advertising --; title: Advertising to children --; title: Political advertising --; title: Tobacco advertising --; title: Alcohol advertising --; title: Sex in advertising --; title: Stereotypes in advertising -- -- Part 2. Emerging issues; title: Direct-to-consumer pharmaceutical advertising --; title: Hyper-niche markets and advertising --; title: Advertising and product placement in entertainment media --; title: Advertising in previously hands-off journalistic environments --; title: Advergames --; title: Advertising and sporting events --; title: Advertising to captive audiences --; title: Advertising and social responsibility.