Marketing management casebook
By: edited by Harper W. Boyd, Jr., and Robert T. Davis.
Contributors: Davis, Robert Tyrrell, joint comp.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1976
Place of publication: Homewood, Ill
Language: eng
Number of pages: 710
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes index.