The father of bank marketing
Subtitle: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996
By: Richard M. Rosenberg ; interviews conducted by Germaine LaBerge in 1996 and 1997. Regional Oral History Office, The Bancroft Library, University of California, Berkeley,
Contributors: LaBerge, Germaine.; Bancroft Library. Regional Oral History Office.
Published: 2005
Subjects: Rosenberg, Richard M., 1930- -- Interviews.; Crocker National Bank.; Wells Fargo Bank.; Bank of America.; Seafirst Corporation.; Bankers -- California -- Interviews.; Banks and banking -- United States.; Bank marketing -- United States.
Genres: Interviews.
Description: Childhood, family background and education, 1930-1952; U.S. Navy, 1952-1959; Crocker National Bank, 1959-1962; Wells Fargo Bank, 1962-1984; second interlude at Crocker, 1984-1986; Seafirst, president and CEO, 1986-1987; Bank of America, 1987-1996, including time as CEO, 1990-1996.

biographical information and clippings.