Pricing process as a capability
Subtitle: a case study
By: Shantanu Dutta, Mark Zbaracki, and Mark Bergen
Contributors: Zbaracki, Mark; Bergen, Mark
Series: Working paper series -- no. 01-117; Report (Marketing Science Institute) -- no. 01-117
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 31
Subjects: Marketing research; Pricing
Notes: Includes bibliographical references (p. 29-31)