Issues and perceptions in the management of financial services markets
By: Dr.Christopher Easingwood and Mr.David Arnott.
Contributors: Arnott, David C.; Manchester Business School.
Series: Working papers / Manchester Business School -- 208
Publisher: Manchester Business School
Published: 1991
Place of publication: Manchester
Language: eng
Number of pages: 25
Subjects: Financial services industry -- Marketing.
Notes: Bibliography: p.25.