Search engine marketing, Inc.
Subtitle: driving search traffic to your company's web site.
By: Mike Moran and Bill Hunt
Contributors: Hunt, Bill
Publisher: IBM Press; IBM; Pearson Education [distributor]
Published: 2006
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 560
Subjects: Web search engines; Web sites -- Internet marketing
Description: "Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging - especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost." "Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants."--BOOK JACKET.
Notes: Includes index