Market segmentation
Subtitle: how to do it, how to profit from it
By: Malcolm McDonald and Ian Dunbar.
Contributors: Dunbar, Ian, 1951-
Edition: [3rd ed.].
Publisher: Elsevier/Butterworth-Heinemann
Published: 2004
Place of publication: Oxford; MA
Language: eng
Number of pages: 465
Subjects: Market segmentation.
Notes: Includes bibliographical references and index.