The Ultimate Assist
Subtitle: The Relationship and Broadcast Strategies of the Nba and Television Networks (The Hampton Press Communication Series (Mass Media and Journalism Subseries).)
Publisher: Hampton Press
Published: April 2002
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9781572734074
Subjects: Basketball; Media studies; Current Affairs; Pop Arts / Pop Culture; Politics/International Relations; USA; Media Studies - Print Media; Journalism; Mass Media; National Basketball Associatio; National Basketball Association; Television broadcasting of spo; Television broadcasting of sports
Description: "The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue.

The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--BOOK JACKET.