A study of the relative effectiveness of major advertising media
By: Made for the National Broadcasting Company, inc. by the Psychological Corporation
Contributors: National Broadcasting Company
Published: 1934
Place of publication: New York]
Language: eng
Number of pages: 59
Subjects: Advertising
Other titles: Relative effectiveness of major advertising media.
Notes: On cover: Based on results observed by 1803 retail dealers in 26 cities and towns.

Microfilm. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.