Concentration, promotion, and market share stability in the pharmaceutical industry
By: by John M. Vernon
Series: Technical report - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Drugs -- Marketing -- United States -- Mathematical models; Pharmaceutical industry -- United States; Advertising -- Pharmaceutical industry -- United States
Notes: On cover: Marketing Science Institute Research Program

Bibliography: p. 28-32