Wine
Subtitle: a global business
By: Liz Thach and Tim Matz, editors.
Contributors: Thach, Liz, 1961-; Matz, Tim, 1959-
Publisher: Miranda Press
Published: 2004
Place of publication: Elmsford, NY
Language: eng
Subjects: Wine industry; International trade; Globalization -- Economic aspects
Notes: Includes bibliographical references and index.
Table of contents: title: The landscape of new world wine / Denis Gastin & Mack Schwing; title: Wine business strategy : who do you want to be? / Armand Gilinsky & Walt Klenz; title: The business of viticulture / Richard Thomas, Mark Greenspan, David Beckstoffer & Liz Thach; title: The business of enology / Linda Bisson, Roy Thornton & Peter Gago; title: Global marketing / Tony Spawton & Larry Lockshin; title: The wine media / Tor Kenward, Megghen Driscoll & Tim Matz; title: The importance of brand / Linda Nowak, Jean Arnold, & Paul Wagner; title: Distribution & sales / Bruce Hermann & Armen Khachaturian; title: Direct to the consumer / Janeen Olsen, Curtis Eaton & Don Getz; title: The financial picture of wine / Robert Eyler & Tony Correia; title: Wine accounting & tax / Jeff Sully, Terry Lease, & Jon Poggetto; title: Wine supply chain management / Tom Atkin & Jon Affonso; title: Managing human resources in the wine industry / Liz Thach & Lillian Bynum; title: The legalities of wine / Cyril Penn & Wendell Lee; title: Environmental & social responsibility issues / Jeff Delott, Kari Birdseye & Karen Ross; title: Looking towards the future; title: Rich Cartierre, Paul Dolan, & Tim Matz.