Sold on language
Subtitle: how advertisers talk to you and what this says about you
By: Julie Sedivy, Greg Carlson
Contributors: Carlson, Greg N., 1948-
Publisher: Wiley-Blackwell
Published: 2011
Place of publication: Chichester, West Sussex; Malden, MA
Language: eng
Number of pages: 317
ISBN-13: 9780470683095
Subjects: Advertising; Language
Description: Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
Notes: Includes bibliographical references (p. [291]-305) and index.
Table of contents: title: The power of choice; title: The unconscious consumer; title: The attentional arms race; title: We know what you're thinking; title: Why ads don't say what they mean (or mean what they say); title: Acting out; title: Divide and conquer; title: The politics of choice.