Handbuch Marketing
By: Hrsg., Jürgen Koinecke.
Contributors: Koinecke, Jürgen, 1940-
Publisher: Deutscher Betriebswirte-Verlag
Published: 1978
Place of publication: Gernsbach/Baden
Language: ger
Number of pages: 1788
Subjects: Marketing -- Addresses, essays, lectures
Other titles: Marketing.
Notes: Bibliography: p. 1731-1773.
Includes index.