Designing health communication campaigns
Subtitle: what works?
By: Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
Contributors: Rogers, Everett M.; Sopory, Pradeep.
Publisher: Sage
Published: 1992
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 181
Subjects: Mass media in health education.; Communication in medicine.
Notes: Includes bibliographical references (p. 177-179).