The Power of Communicating the Family Firm Status
Subtitle: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
Publisher: Springer Gabler
Published: Sep 23, 2017
Format: paperback
Number of pages: 208
ISBN-13: 9783658196981
Notes: Source title: The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen und KMU)