Sales management
Subtitle: new developments from behavioral and decision model research : proceedings of workshop
By: cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi
Contributors: American Marketing Association; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 79-107; Proceedings series (American Marketing Association) -- 1978
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 388
Subjects: Sales management
Notes: Workshop held Apr. 6-8, 1978.

Includes bibliographies.