The new market leaders
Subtitle: who's winning and how in the battle for customers
By: Fred Wiersema.
Publisher: Free Press
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 262
ISBN-13: 9780743204651
Subjects: Customer relations -- Longitudinal studies.; Consumers' preferences -- Longitudinal studies.; Consumers -- Attitudes -- Longitudinal studies.; Marketing -- Planning.
Genres: Longitudinal studies.
Description: "In the decade since the renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Ask most managers what's different in the new economy and they will tell you that markets are more crowded than ever, and that it is harder than ever to attract and retain customer attention.

Our capacity to produce products and information has increased dramatically, creating a glut in the marketplace as more and more companies compete for the same customer. A momentous shift has occurred - we have, in effect, entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource.

The New Market Leaders delivers precisely that, by examining the exciting, often unorthodox companies dominating the market and revolutionizing business."--BOOK JACKET.