Cases in marketing management
By: Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet.
Contributors: Parsons, Leonard J.; Jeannet, Jean-Pierre.
Publisher: Wiley
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 598
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Description: x, 598 p. : 25 cm
Notes: Includes bibliographical references and index.