Sourcebook for political communication research
Subtitle: methods, measures, and analytical techniques
By: Erik P. Bucy, R. Lance Holbert
Contributors: Holbert, R. Lance
Series: Communications series
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 583
ISBN-13: 9780415964951; 9780415884976; 9780203938669
Subjects: Communication in politics; Research
Description: The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience. --from publisher description
Notes: Includes bibliographical references and index.