Product management
Subtitle: selected readings (1960-69)
By: edited for the American Marketing Association by D. Maynard Phelps.
Contributors: American Marketing Association.
Series: AMA reprint series
Publisher: R. D. Irwin
Published: 1970
Place of publication: Homewood, Ill
Language: eng
Number of pages: 183
Subjects: Product management -- Addresses, essays, lectures
Notes: Includes bibliographical references.