Marketing
By: Courtland L. Bovée, Michael J. Houston andJohn V. Thill.
Contributors: Thill, John V.; Houston, Michael J.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1995
Place of publication: New York; London
Language: eng
Number of pages: 896
Notes: Previous ed.: 1992.