Electronic markets
Subtitle: benefits, costs and risks
By: edited by Craig Standing.
Contributors: Standing, Craig.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230229228
Subjects: Telemarketing; Internet marketing
Description: "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Online Retailing, Electronic Marketplaces and Electronic Collaboration; title: S.StandingSECTION 1: ONLINE RETAILINGMatching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; title: B.Florenthal & A.ShohamThe Customer Perspective of E-Service Quality: An Empirical Study; title: S.Swaid & R.WigandConsumer Value within a Click-and-Mortar Construct; title: P.McElhone &A.YacyshynA Framework of Two Tiers to Enhance Trust in Recommender Systems; title: A.Noy & Y.Dan-GurSECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATIONBarriers to Electronic Clustering; title: H.CrippsAssessing the Value of Knowledge: A Knowledge Market Perspective; title: A.Parssian & S.StandingSECTION 3: ELECTRONIC MARKETPLACES AND PORTALSThe Relationship Between Electronic Marketplace Strategy and Structure; title: S.Standing & C.StandingThe Use and Perception of E-marketplaces: An Institutional Perspective; title: S.Standing, I.Sims& C.StandingDesigning Community into an E-Marketplace; title: R.StockdaleThe Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; title: D.Gengatharen Online Retailing, Electronic Marketplaces and Electronic Collaboration; title: S.StandingSECTION 1: ONLINE RETAILINGMatching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; title: B.Florenthal & A.ShohamThe Customer Perspective of E-Service Quality: An Empirical Study; title: S.Swaid & R.WigandConsumer Value within a Click-and-Mortar Construct; title: P.McElhone &A.YacyshynA Framework of Two Tiers to Enhance Trust in Recommender Systems; title: A.Noy & Y.Dan-GurSECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATIONBarriers to Electronic Clustering; title: H.CrippsAssessing the Value of Knowledge: A Knowledge Market Perspective; title: A.Parssian & S.StandingSECTION 3: ELECTRONIC MARKETPLACES AND PORTALSThe Relationship Between Electronic Marketplace Strategy and Structure; title: S.Standing & C.StandingThe Use and Perception of E-marketplaces: An Institutional Perspective; title: S.Standing, I.Sims& C.StandingDesigning Community into an E-Marketplace; title: R.StockdaleThe Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; title: D.Gengatharen.