Campanhas modernizadas no Brasil
Subtitle: estratégias de comunicação e marketing político na abertura democrática
By: Ronaldo Cassundé
Publisher: All Print Editora
Published: 2012
Place of publication: [São Paulo, Brazil]
Language: por
Number of pages: 138
ISBN-13: 9788541101448
Subjects: Political campaigns; Communication in politics; Marketing; Campaign management; Political candidates
Notes: Includes bibliographical references (p. 131-136).