Online consumer psychology
Subtitle: understanding and influencing consumer behavior in the virtual world
By: edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F.Yalch.
Contributors: Haugtvedt, Curtis P., 1958-; Machleit, Karen A.; Yalch, Richard.
Series: Advertising and consumer psychology
Publisher: Lawrence Erlbaum Associates
Published: 2005
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 551
Subjects: Consumer behavior.; Internet advertising.; Electronic commerce.
Notes: Includes bibliographical references and index.