The Logical Choice
Subtitle: How Political Commercials Use Logic to Win Votes
Publisher: Univ Pr of Amer; University Press of America
Published: December 1994
Language: eng
Format: Paperback
Number of pages: 182
ISBN-13: 9780819197245
Subjects: Media studies; Political campaigning & advertising; Propaganda; Social, group or collective psychology; Advertising, Political; Communication in politics; United States; Visual communication; Politics/International Relations