The Marketing Casebook
Subtitle: Cases and Concepts
Edition: 2 edition
Publisher: Int. Cengage Business Press
Published: October 5, 2000
Language: eng
Format: Paperback
Number of pages: 337
ISBN-13: 9781861526243
Subjects: Sales & marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General