Market Research Matters
Subtitle: Tools and Techniques for Aligning Your Business (Custom Edition)
Publisher: John Wiley & Sons Inc
Published: May 24, 2000
Format: Hardcover
Number of pages: 320
ISBN-13: 9780471393689
Subjects: Market research; Business & Management
First sentence: The tangible rewards that accrue from creating a successful business strategy in an environment of discontinuous change are as unparalleled as the challenge of divining that strategy in the first place.