The one to one fieldbook
Subtitle: the complete toolkit for implementing a 1 to 1 marketing program
By: Don Peppers, Martha Rogers, and Bob Dorf.
Contributors: Rogers, Martha, Ph.D.; Dorf, Bob.
Edition: 1st ed.
Publisher: Currency Doubleday
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 406
Subjects: Market segmentation; Consumers' preferences; Relationship marketing
Other titles: 1 to 1 fieldbook
Notes: Includes bibliographical references (p. 377-392) and index.