Marketing
Subtitle: contemporary concepts and practices
By: William F. Schoell, Joseph P. Guiltinan.
Contributors: Guiltinan, Joseph P.
Edition: 6th ed., Annotated instructor's ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 762
Subjects: Marketing.
Notes: Includes bibliographical references (p. 721-734) and indexes.