Guerrilla advertising
Subtitle: cost-effective techniques for small-business success
By: Jay Conrad Levinson.
Publisher: Houghton Mifflin
Published: 1994
Place of publication: Boston
Language: eng
Number of pages: 283
Subjects: Advertising -- Cost effectiveness.; Small business -- Management.
Description: Levinson offers advice in developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media.