Ying xiao jing yao
Subtitle: di ba ban = Essential of marketing, 8th ed
By: Weilian D. Pinuote, E.J. Maikaxi zhu ; Huang Jianjun, Sun Gang, Zhang Songjie yi
Contributors: McCarthy, E. Jerome (Edmund Jerome)
Edition: Di 1 ban
Series: Quan Mei zui xin gong shang guan li quan wei jiao cai xi lie; Quan Mei zui xin gong shang guan li quan wei jiao cai xi lie
Publisher: Beijing da xue chu ban she
Published: 2002
Place of publication: Beijing
Language: chi
Number of pages: 583
ISBN-13: 9787301050477
Subjects: Marketing
Work titles: Essentials of marketing
Notes: Translation of: Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 8th ed. Boston : Irwin/McGraw-Hill, c2000.