Impact of E-commerce on Consumers And Small Firms
Contributors: Salvatore Zappala (Editor); Colin Gray (Editor)
Publisher: Ashgate Publishing; Ashgate
Published: November 24, 2006
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9780754644163
Subjects: Business & Management; Small businesses & self-employed; Electronic commerce; Business/Economics; Business & Economics; Business / Economics / Finance; Small business; Internet marketing; Mail Order; Consumer Behavior - General; E-Commerce - General; Computer networks
First sentence: Global competition and the potential of ICT to increase massively the speed of communication and access to information offer enormous business opportunities though added complexities mean that individual firms are finding harder to manage on their own.