The Marketing Plan
Subtitle: How to Prepare and Implement It
Edition: 3rd edition
Publisher: AMACOM/American Management Association; AMACOM
Published: June 2001
Language: eng
Format: Paperback
Number of pages: 318
ISBN-13: 9780814471012
Subjects: Business strategy; Sales & marketing; Sales & Selling - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General
First sentence: Most books and seminars on marketing plans begin with how to develop the marketing plan.