Zheng he xing xiao chuan bo
By: Tang E. Shuʻerci, Shidanli Tiannaben, Luobote Laotepeng zhu ; Wu Yiguo, Qian Dahui, Lin Jianhong yi
Contributors: Tannenbaum, Stanley I.; Lauterborn, Robert F.
Edition: Di 1 ban
Series: Longmei guang gao xuan shu; Longmei guang gao xuan shu
Publisher: Zhongguo wu jia chu ban she
Published: 2002
Place of publication: Beijing
Language: chi
Number of pages: 279
ISBN-13: 9787801554260
Subjects: Communication in marketing
Work titles: Integrated marketing communications
Notes: Translation of: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992.