The ownership effect in consumer responses to brand line stretches
By: Amna Kirmani, Sanjay Sood, Sheri Bridges
Contributors: Sood, Sanjay; Bridges, Sheri; Marketing Science Institute
Series: Report -- no. 97-128; Report (Marketing Science Institute) -- no. 97-128
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Brand name products; New products -- Marketing; Quality of products; Consumers -- Attitudes
Notes: "Working paper."

"December 1997."

Includes bibliographical references (p. 29-30)