The Marketing Accountability Imperative
Subtitle: A Roadmap to Effective and Efficient Marketing Spending
Publisher: Jossey-Bass
Published: April 11, 2008
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780787998325
Subjects: Sales & marketing; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General