The Development of media models in advertising
Subtitle: an anthology of classic articles
By: edited by C. Samuel Craig, Avijit Ghosh.
Contributors: Craig, C. Samuel.; Ghosh, Avijit.
Series: The History of advertising
Publisher: Garland Pub.
Published: 1986
Place of publication: New York
Language: eng
Subjects: Advertising media planning -- Mathematical models.
Notes: Includes bibliographies.