Greener Marketing
Subtitle: a Responsible Approach to Business
By: Martin Charter
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 403
ISBN-13: 9781351283526
Subjects: Green marketing; Marketing vert; BUSINESS & ECONOMICS; Business Ethics; Marketing; General
Description: "An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries."--Provided by publisher
Table of contents: title: Part, I The Strategic Implications of Greener Marketing --; title: chapter Introduction  -- Martin Charter; title: chapter 1 Environmental Issues as they Affect Business  -- Nigel Fisher; title: chapter 2 Emerging Concepts in a Greener World  -- Martin Charter; title: chapter 3 Strategic Issues  -- Walter Wehrmeyer; title: chapter 4 The Corporate Response  -- Peter James; title: part, II The Practical Implications of Greener Marketing --; title: chapter 5 Greener Marketing Strategy: Why and How to Green the Mix  -- Martin Charter; title: chapter 6 Greener Products  -- Ian Blair; title: chapter 7 Greener Packaging  -- Anne Chick; title: chapter 8 Greener Logistics  -- Ian Jolly Martin Charter; title: chapter 9 Greener Pricing  -- Jan Bebbington Rob Gray; title: chapter 10 Greener Communications  -- Rita Clifton Nicky Buss; title: chapter 11 Greener People  -- Martin Charter; title: part, III Case Histories --; title: chapter Introduction --; title: chapter Pressure Group Perspective --; title: Friends of the Earth 'Green Con of the Year Award' --; title: chapter Evaluating Green Performance --; title: The Merlin Research Unit --; title: chapter Strategic Issues --; title: chapter Opportunity from Threat --; title: ICI --; title: chapter Greener Retail and Supplier Audits --; title: B & Q --; title: chapter A Canadian Retailer's Perspective --; title: Loblaw Companies Ltd --; title: chapter Environmental Policy Development and Implementation --; title: Exel Logistics --; title: chapter Corporate Response --; title: chapter Open Communications --; title: British Gas and McDonald's --; title: chapter Balancing Ecology and Economics --; title: Countrywide Holidays --; title: chapter Trading for a Fairer World --; title: Traidcraft --; title: chapter Greener Marketing Strategy --; title: chapter A Niche in Re-Manufacturing --; title: Onyx Associates Ltd --; title: chapter Supporting Sustainable Development --; title: Issan Mori --; title: chapter Developing Greener Substitutes --; title: Dawes Environmental Coatings --; title: chapter The Importance of Research --; title: Natural Fact --; title: chapter Greener Products --; title: chapter Greener Packaging Policy --; title: Gateway --; title: chapter Greener Packaging --; title: chapter Integrating Environmental Policy --; title: The Lane Group --; title: chapter Greener Logistics --; title: chapter Socially Responsible Profits --; title: The Ethical Investors Group --; title: chapter Greener Pricing --; title: chapter Involving the Stakeholders --; title: Hampshire County Council and Sutton Borough Council --; title: chapter Eco-Sponsorship --; title: The Green Business Service --; title: chapter Greener Communications --; title: chapter Promoting Organisational Change --; title: British Telecom --; title: chapter The Importance of Internal Marketing --; title: Pilkington Glass Ltd --; title: chapter Greener People.