Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology)
Contributors: Frank R. Kardes (Editor); Paul M. Herr (Editor); Jacques Nantel (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum Associates
Published: August 2, 2005
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780805855203
Subjects: Social, group or collective psychology; Psychology; Consumer behavior; Business/Economics; Social Psychology; Applied Psychology; Marketing; Business & Economics; Business / Economics / Finance; Consumer Behavior - General; Congresses; Cognition; Marketing - Research; Business & Economics / Consumer Behavior; Advertising; General; Cognitive Psychology; Psychological aspects