Mass Affluence
Subtitle: Seven New Rules of Marketing to Today's Consumer
Publisher: Harvard Business School Press
Published: September 2004
Language: eng
Format: Hardcover
Number of pages: 269
ISBN-13: 9781591391968
Subjects: Sales & marketing; Marketing - Product Management; Consumer behavior; Business / Economics / Finance; Business & Economics; Marketing - General; Business/Economics; Marketing; Consumers; Consumer Behavior - General; Customer Service; United States; Affluent consumers
First sentence: While most companies have been busy trying to build one-on-one relationships with their customers (with varying degrees of success), a surprising thing has occurred.