Estimating appropriate advertising expenditure levels
By: by Malcolm A. McNiven
Contributors: Association of National Advertisers
Publisher: Association of National Advertisers
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 11
Subjects: Advertising; Budget in business
Notes: Cover title.

Paper presented at 59th A.N.A. annual meeting, October 31-November 2, 1968.