The essential marketing and advertising dictionary
By: by Jerry M. Rosenberg.
Contributors: Rosenberg, Jerry Martin.
Edition: 1st ed.
Publisher: Spinx Pub.; Sphinx Publishing
Published: 2008
Place of publication: Naperville, Ill
Language: eng
Number of pages: 768
ISBN-13: 9781572487031
Subjects: Marketing -- Dictionaries; Advertising -- Dictionaries
Genres: Dictionaries.
Other titles: Marketing and advertising dictionary
Notes: Rev. and updated ed. of: Dictionary of marketing and advertising. c1995.
Table of contents: title: Introduction; title: Dictionary; title: Abbreviations.