The marketing glossary
Subtitle: key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales
By: Mark N. Clemente.
Publisher: American Management Association
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 392
Subjects: Marketing -- Handbooks, manuals, etc
Notes: Includes bibliographical references (p. 389-392).