Marketing communications strategies today and tomorrow
Subtitle: integration, allocation, and interactive technologies : conference summary, Royal Sonesta Hotel, Cambridge, MA, March 24-25, 1994
By: prepared by Corinne Faure, Lisa Klein
Contributors: Klein, Lisa; Marketing Science Institute
Series: Report -- no. 94-109; Report (Marketing Science Institute) -- no. 94-109
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 52
Subjects: Communication in marketing -- Congresses; Interactive multimedia -- Congresses