Research in Marketing
Subtitle: Vol 13 (Research in Marketing)
Publisher: Elsevier Limited
Published: December 18, 1997
Language: eng
Format: Hardcover
Number of pages: 276
ISBN-13: 9780762302840
Subjects: Sales & marketing; Social research & statistics; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research; Marketing - General
First sentence: Businesses are seeking synergies in interfirm relationships as a response to competitive standards that place a premium on quality, variety, customization, convenience, and timeliness (Carnevale, 1991).