How and why package size influences usage volume
By: Brian Wansink
Series: Report -- no. 94-100; Report (Marketing Science Institute) -- no. 94-100
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Packaging; Consumer behavior; Consumers -- Attitudes
Notes: "Working paper."

"March 1994."

Includes bibliographical references (p. 22-23)