Fundamentals of marketing
By: [edited by] Geraldine McKay, Paul Hopkinson and Lai Hong Ng
Series: The global management series; Global management series (Oxford, England)
Published: 2018
Language: eng
Number of pages: 236
ISBN-13: 9781910158975; 9781910158982
Copyright date: 2018
Subjects: Marketing
Notes: Includes bibliographical references and index.