Ba pin pai zuo da
Subtitle: 20 jia zhu ming qi ye de pin pai cheng zhang mou lue
By: Luo Yu bian zhu
Edition: Di 1 ban
Publisher: Ren min you dian chu ban she
Published: 2007
Place of publication: Bei jing
Language: chi
Number of pages: 270
ISBN-13: 9787115168511
Subjects: Industrial management; Brand name products; Business names; Trademarks
Other titles: 20 jia zhu ming qi ye de pin pai cheng zhang mou lue
Description: 本书选取了餐饮,IT,汽车,零售等当前竞争最为激烈的行业内的家领先企业,回顾其品牌创建历史,提炼其品牌核心,再现其与竞争对手之间品牌竞争的实战对抗,从而总结出促使其从默默无闻到声名显赫的品牌营销关键策略.
Notes: Includes bibliographical references.