Private Label Strategy
Subtitle: How to Meet the Store Brand Challenge
Edition: 1 edition
Publisher: Harvard Business School Press
Published: February 13, 2007
Language: eng
Format: Hardcover
Number of pages: 270
ISBN-13: 9781422101674
Subjects: Sales & marketing; Marketing - General; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Brand name products; Marketing