Hispanic marketing
Subtitle: a cultural perspective
By: Felipe Korzenny, Betty Ann Korzenny.
Contributors: Korzenny, Betty Ann, 1933-
Publisher: Elsevier/Butterworth-Heinemann
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 328
Subjects: Hispanic American consumers; Consumer behavior -- United States; Target marketing -- United States
Notes: Includes bibliographical references and index.