Product profitability measurement and merchandising decisions
Subtitle: a pilot study in retail food stores
By: by Robert D. Buzzell, Walter J. Salmon, and Richard F. Vancil ; in collaboration with John D. Glover and William Applebaum.
Contributors: Salmon, Walter J.; Vancil, Richard F.; Harvard University. Graduate School of Business Administration.
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1965
Place of publication: Boston
Language: eng
Number of pages: 104
Subjects: Marketing.; Product management.
Notes: Includes bibliographical footnotes.
A revision of a study undertaken by the Pet Milk Company in 1963.