Marketing management
Subtitle: analyse, planification et contrôle.
Contributors: Dubois, Bernard.
Edition: 3e ed / avec la collaboration de Bernard Dubois pour l'adaptation française.
Publisher: Publi-Union
Published: 1977
Place of publication: Paris
Language: fre
Notes: 3rd ed. originally published in English, Englewood Cliffs: Prentice-Hall, c1976.