The Marketing Game 
Subtitle: How The World's Best Companies Play To Win
Edition: 1st edition
Publisher: Adams Media Corp
Published: September 1999
Language: eng
Format: Hardcover
Number of pages: 290
ISBN-13: 9781580622226
Subjects: Advertising & Promotion; Management games; Business & Economics; Business/Economics; Marketing - General; Sales & marketing management; Decision making; Marketing
First sentence: IT IS ALWAYS SURPRISING TO ME that so many businesses keep most of their employees in the dark about the company's overall business objectives or the CEO's vision for growth.
Description: "... Shows ... the most powerful marketing techniques and strategies beind used by today's marketing leaders."--Dust jacket.