Consumer behavior
Subtitle: building marketing strategy
By: Delbert I. Hawkins ... [et al.].
Contributors: Hawkins, Del I.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2007
Place of publication: Boston, Mass
Language: eng
Number of pages: 790
ISBN-13: 9780073101378
Subjects: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies
Genres: Case studies.
Notes: Includes index.