Der Verbrauchercharakter
Subtitle: ein Beitrag zur Konsum-Motiv-Forschung
By: Felix Scherke
Series: Marktwirtschaft und Verbrauch -- 20
Publisher: L. Spindler
Published: 1964
Place of publication: Nürnberg
Language: ger
Number of pages: 110
Subjects: Marketing research; Consumption (Economics)
Notes: Includes bibliographical references.