Wireless Marketing
Publisher: Wiley-Interscience; John Wiley
Published: October 8, 1999
Language: eng
Format: Hardcover
Number of pages: 162
ISBN-13: 9780471316503
Subjects: Postal & telecommunications industries; Sales & marketing; Telephone technology; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Telecommunications; Technology / Telecommunications; Cellular telephone equipment i; Cellular telephone equipment industry; Cellular telephone services in; Cellular telephone services industry; Cellular telephones; Market surveys
First sentence: While wireless service came of age during a period of economic growth (from 1983 to 1988), its results (measured in customer growth) during the several recessionary and growth periods following have been as impressive as before.
Description: "Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services - you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market."--BOOK JACKET.