Creative cost-benefits reinvention
Subtitle: how to reverse commoditization hell in the age of customer capitalism
By: Christian Dussart
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 172
ISBN-13: 9780230105300
Subjects: Marketing; Cost effectiveness; Consumer behavior; Value; Product differentiation
Table of contents: title: The tide of commoditization; title: New markets, new behaviors: a global shift; title: The value-for-money business perspective; title: Re-reinventing business models; title: A new integrated set of business logics; title: Approaches to CVC: the disruption spectrum.