International marketing strategy
By: edited by Hans B. Thorelli, S. Tamer Cavusgil.
Contributors: Thorelli, Hans Birger, 1921-; Cavusgil, S. Tamer.
Edition: 3rd ed.
Publisher: Pergamon Press
Published: 1990
Place of publication: Oxford; New York
Language: eng
Number of pages: 640
Subjects: Export marketing.; Marketing.; International business enterprises -- Management.
Notes: Includes bibliographical references and indexes.