Record label marketing
Subtitle: how music companies brand and market artists in the digital era
By: Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson
Contributors: Rolston, Clyde, author; Allen, Paul, 1946- author; Hutchison, Thomas W. (Thomas William), author
Edition: Third edition.
Publisher: Routledge
Published: 2016
Language: eng
Number of pages: 471
ISBN-13: 9780415715140; 9780415715157
Subjects: Marketing; Music trade; Vocational guidance; Sound recording industry; Sound recordings
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Marketing concepts and definitions; title: Market segmentation and consumer behavior; title: Market research; title: The value of branding in the music business; title: The marketing plan; title: The U.S. industry numbers; title: Label operations; title: Record label finances; title: Publicity; title: Social media; title: The business of radio; title: Promotion, airplay, and the charts; title: Music video; title: Music distribution and music retailing; title: Technology and the music business; title: Tour support and sponsorships; title: Grassroots marketing; title: Advertising in the recording industry; title: Epilogue.