The Customer Management Scorecard
Subtitle: Managing CRM for Profit
Publisher: Kogan Page
Published: December 30, 2002
Language: eng
Format: Hardcover
Number of pages: 428
ISBN-13: 9780749438951
Subjects: Customer services; Public relations; Customer relations; Business / Economics / Finance; Business & Economics; Sales & Selling - Management; Business/Economics; Management - General; Finance; Customer Service; Business & Economics / Marketing / General; Business & Economics / Sales & Selling; Business & Economics/Customer Service; Business & Economics/Finance; Business & Economics/Marketing - General; Management
Description: "The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.