Leveraging marketing innovation for optimal results
Subtitle: leading CMOs on distinguishing your brand, discovering the next big idea, and using partnerships to expand your business
By: [Kathleen Litman ... [et al.]]
Contributors: Aspatore, Inc
Series: Inside the minds
Publisher: Aspatore
Published: 2009
Place of publication: [Boston, Mass.?]
Language: eng
Number of pages: 121
ISBN-13: 9780314199027
Notes: "Mat #40830230."