International communications strategy
Subtitle: developments in cross-cultural communication, PR, and social media
By: Silvia Cambie and Yang-May Ooi.
Contributors: Ooi, Yang-May.
Edition: 1st ed.
Publisher: Kogan Page
Published: 2009
Place of publication: London; Philadelphia, PA
Language: eng
ISBN-13: 9780749453299
Subjects: Intercultural communication; Social media; Public relations; Leadership
Notes: Includes bibliographical references and index.
Table of contents: title: The world we live in; title: Rethinking public relations; title: The global language of corporate social responsibility; title: The dawn of leadership communication; title: The day after; title: The cultural landscape of social media; title: Social media as a part of life; title: Authenticity and trust; title: Connecting communities; title: Encouraging new forms of expression; title: The next frontier : multimedia and beyond.