Running the digital branch
Subtitle: guidelines for operating the library website
By: David Lee King
Contributors: American Library Association
Series: Library technology reports -- v. 48, no. 6; Library technology reports -- v. 48, no. 6.
Publisher: American Library Association
Published: 2012
Place of publication: Chicago, IL
Language: eng
Number of pages: 30
ISBN-13: 9780838994375; 9780838994382; 9780838958612
Subjects: Library Web sites; Design; Web site development; Public libraries; Information technology; Online information services; Digital libraries; COMPUTERS; Web; Site Directories
Other titles: Guidelines for operating the library website
Description: The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations.
Notes: Includes bibliographical references.
Table of contents: title: Cover; Running the Digital Branch: Guidelines for Operating the Library Website; Contents; Introduction; Tweaks We've Made to the Digital Branch; Use and Engagement on the Digital Branch; How We Operate the Digital Branch; Statistics; Social Media; What's Next; Note; Tweaks We've Made to the Digital Branch; WordPress; Other Big Fixes; Redesign Cleanup; Our First Tweak: The My Account Link; Cleanup Work; Other Small Tweaks; Small Design Changes; Social Media Changes; Notes; Use and Engagement on the Digital Branch; Are People Reading Our Blogs?; Do Our Users Interact Online?; title: Constant Page ReviewNote; How We Operate the Digital Branch; Teams: Who's in Charge of the Digital Branch?; Meetings; Digital Branch Goals; Statistics; Why Are Statistics So Important?; What We Track; Tools for Tracking Statistics; Notes; Social Media; And Why Should We Do This?; Social Media Tools to Use; Goals; What's Working?; Best Practices; Notes; What's Next; Who Knows?; Website Innovation; Mobile Innovation; Community Innovation; Resources on Web Design Trends for 2012; Notes.