Brand equity and the marketing mix
Subtitle: creating customer value : conference summary
By: prepared by Sanjay Sood
Contributors: Marketing Science Institute
Series: Report -- no. 95-111; Report (Marketing Science Institute) -- no. 95-111
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Brand name products -- Congresses; Marketing -- Congresses
Notes: "September 1995."