Brand management
Subtitle: a theoretical and practical approach
By: Rik Riezebos with Bas Kist and Gert Kootstra.
Contributors: Kist, Bas.; Kootstra, Gert.
Publisher: Financial Times Prentice Hall
Published: 2003
Place of publication: Harlow
Language: eng
Number of pages: 331
Subjects: Product management.
Notes: Includes bibliographical references (p. [297]-312) and indexes.