Techno-Ready Marketing 
Subtitle: How and Why Your Customers Adopt Technology
Publisher: Free Press
Published: April 17, 2001
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780684864945
Subjects: Business & Management; Internet; Management & management techniques; Sales & marketing; Information Technology; Customer Service; Marketing; Business & Economics; Business / Economics / Finance; Technological innovations; Business/Economics; Marketing - General; Management; E-Commerce - General; Business & Economics / General
First sentence: In an environment transformed by technological change, the best technology solution does not guarantee market success.