Nieuwe Nederlanders
Subtitle: etnomarketing voor diversiteitsbeleid
By: Pieter Paul Verheggen, Frits Spangenberg ; met medewerking van Pia van Kleef, Robert van Ossenbruggen, René Romer
Contributors: Spangenberg, Frits, 1948-
Publisher: Samsom
Published: 2001
Place of publication: Alphen aan den Rijn
Language: dut
Number of pages: 244
Subjects: Market segmentation; Minority consumers; Ethnic groups
Notes: Includes bibliographical references (p. 237-239) and index.