When Ads Work
Subtitle: New Proof That Advertising Triggers Sales
Edition: 2 edition
Publisher: M.E. Sharpe
Published: October 12, 2006
Language: eng
Format: Paperback
Number of pages: 209
ISBN-13: 9780765617392
Subjects: Advertising; Advertising industry; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Research