Fashion
Subtitle: concept to catwalk
By: Olivier Gerval
Series: Studies in fashion; Studies in fashion
Publisher: Firefly Books
Published: 2010
Place of publication: Richmond Hill, Ont; Buffalo, NY
Language: eng
Number of pages: 210
ISBN-13: 9781554076642
Subjects: Fashion design; Fashion; Mode; Marchandisage; Fashion merchandising; Clothing industry; Création
Description: Provides information on all aspects of the fashion world, including ready-to-wear, design, presention, promotion, and developing a collection.
Notes: Translation of: Studio et produits.

Includes bibliographical references: p. 208.

Translated from the French by Sasha Wardell.
Table of contents: title: Preface / Didier Ludot; title: Products : Prét-à-porter ; The theme ; Historical themes ; Storyboards ; Vintage / defined by Didier Ludot ; The little black dress / Interview with Didier Ludot ; Shopping ; Silhouettes ; Lines ; Women's Prét-à-porter classics ; Details and finishes ; Compilation of ideas ; Collection plan / Interview with Martine Adrien; title: Colors and fabrics : Colors ; Fabrics by products ; Allover patterns or motifs ; Producing an allover motif ; Placed motifs; title: Concept : Concept-making process ; Development of the collection ; Shape research using sketches ; Shape research using a dress form ; Symmetry and asymmetry ; Fashion illustrations; title: Visual presentation : Style book or catalogue ; The portfolio ; Layout sequence ; House style: the logo ; House style: typography ; House style: colors ; Page layout ; Work visualization; title: From design to production : Design studio: Photo documentary at Lutz's studio ; The Lutz Studio ; The Atelier or workroom ; Lengths and measurements ; Technical drawings: specs and flats ; Toile making: Draping; Trueing; Fitting ; Toile making: Pattern making ; Cutting the sample ; Assembly; title: Promotion : Events management and public relations ; Finished illustrations ; Fashion styling / Rebecca Leach ; Fashion photography ; Photo sessions: Makeup / Stéphane Marais, Beata Rosinska ; Photo session: Hairstyling / Interview with Odile Gilbert ; The fashion show and backstage; title: Appendixes : Drawing and sewing equipment ; Mini dictionary of materials and machines ; Glossary ; Fashion directory.