One Customer, Divisible
Subtitle: Linking Customer Insight to Loyalty and Advocacy Behavior
Edition: 1 edition
Publisher: South-Western Educational Pub; Texere/Thomson
Published: October 4, 2005
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780324301298
Subjects: Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business Communication - General; Customer Service; Business & Economics / Consumer Behavior; Customer loyalty; Customer relations; Customer services