Research methods for business
Subtitle: a skill-building approach
By: Uma Sekaran.
Edition: 4th ed.
Publisher: John Wiley & Sons
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 450
Subjects: Business -- Research -- Methodology.
Description: Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Notes: Includes bibliographical references (p. 426-431) and index.