ESOMAR/EMAC/AFM Symposium on Information Based Decision Making in Marketing
Subtitle: reconciling the needs and interests of decision makers, data collectors and data providers : Paris (France) 17th-19th November 1993.
Contributors: Esomar.; European Marketing Academy.; Association française du marketing.
Publisher: ESOMAR; EMAC; AFM
Published: 1993
Place of publication: Amsterdam; s.l; s.l
Language: eng
Number of pages: 365
Subjects: Marketing -- Decision making -- Mathematical models -- Congresses.; Marketing -- Decision making -- Data processing -- Congresses.; Management information systems -- Congresses.
Other titles: Information based decision making in marketing; ESOMAR/EMAC/AFM Symposium
Notes: Includes bibliographical references.