Branding
Subtitle: From Brief to Finished Solution (Digital Lab Print & Electronic Design)
Publisher: Rockport Publishers; RotoVision
Published: July 2002
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9782880465636
Subjects: Graphic design; Sales & marketing; Design - General; Graphic Arts - General; Art & Art Instruction; Art
First sentence: A climate of protest and reaction against globalisation and corporate power has arisen in recent years, which has offered an alternative viewpoint on the function influence of branding.