Direkt-Marketing bei Banken
Subtitle: ein Instrument der Qualitätspolitik
By: Harry Giesler.
Publisher: Deutscher Universitäts-Verlag
Published: 1993
Place of publication: Wiesbaden
Language: ger
Number of pages: 256
Subjects: Bank marketing.; Direct marketing.
Notes: Includes bibliographical references (p. [236]-256).
"DUV Wirtschaftswissenschaft"--P. [4] of cover.
Originally presented as the author's thesis (doctoral)--Universität Freiburg (Breisgau), 1992.