Segmentierungsstrategien für den europäischen Markt
By: Heike Langner.
Series: Neue betriebswirtschaftliche Forschung ;; 84; Neue betriebswirtschaftliche Forschung ;; Bd. 84.
Publisher: Gabler
Published: 1991
Place of publication: Wiesbaden
Language: ger
Number of pages: 255
Subjects: Market segmentation -- European Economic Community countries.; Marketing -- European Economic Community countries.; Strategic planning -- European Economic Community countries.
Notes: Includes bibliographical references (p. 227-251) and index.