Sales promotion essentials
Subtitle: the 10 basic sales promotion techniques-- and how to use them
By: Don E. Schultz, William A. Robinson, Lisa A. Petrison.
Contributors: Petrison, Lisa.; Robinson, William A., 1926-
Edition: 2nd ed.
Publisher: NTC Business Books
Published: 1992
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 197
Subjects: Sales promotion
Notes: Includes index.