Environmental Marketing
Subtitle: Strategies, Practice, Theory, and Research (Haworth Marketing Resources) (Haworth Marketing Resources)
Contributors: Alma T. Mintu-Wimsatt (Editor)
Publisher: Haworth Press
Published: February 1995
Language: eng
Format: Hardcover
Number of pages: 415
ISBN-13: 9781560249276
Subjects: Sales & marketing; Sociology, Social Studies; Social responsibility of business; Marketing +; Business And Society; Environmental Studies; Social responsibility of busin; Reference; Marketing - General; Environmental Science; Environmental aspects; Green marketing; Product management
First sentence: The puipose of this chapter is to highlight the new role of marketing in improving our environmental condition.