Media globalization and the Discovery Channel networks
By: by Ole J. Mjos.
Series: Routledge advances in internationalizing media studies -- 4
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 224
ISBN-13: 9780415992466
Subjects: Discovery Channel (Firm); Television and globalization
Notes: Includes bibliographical references and index.
Table of contents: title: Media globalization and televisual culture; title: The rise of Discovery : "the world's number one non-fiction media company"; title: Discovery the brand : image, reputation, promise; title: The globalization of factual entertainment; title: Discovery's localization strategies; title: Global resonance : television programing for the world; title: Negotiating the global and the national through televisual culture; title: The duality of globalization in Discovery.