Conceptualization of product involvement as a property of a cognitive structure
By: Pirjo Rajaniemi
Series: Acta Wasaensia -- no. 29 -- Business administration -- no.11 -- Marketing; Acta Wasaensia -- no 29; Acta Wasaensia -- no. 11; Acta Wasaensia
Publisher: Universitas Wasaensis
Published: 1992
Place of publication: Vaasa
Language: eng
Number of pages: 265
Subjects: Consumer behavior
Notes: Includes bibliographical references (p. 235-265)