Developing strategic business models and competitive advantage in the digital sector
By: Nabyla Daidj
Series: Advances in business strategy and competitive advantage (ABSCA) book series
Publisher: Business Science Reference
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 377
ISBN-13: 9781466665132; 9781466665149; 9781466665163
Subjects: Mass media; Planning; Internet entertainment industry; Strategic planning
Description: "This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--
Notes: Includes bibliographical references (pages 338-372) and index.