Winning the new product game
Subtitle: an empirical study of successful product innovation in Canada
By: by Robert G. Cooper ; editorial assistants, Phyllis Brodie, Robert Grenier.
Publisher: Faculty of Management, McGill University]
Published: 1976
Place of publication: [Montreal
Language: eng
Number of pages: 113
Subjects: New products -- Case studies.; Marketing -- Canada -- Case studies.
Notes: Bibliography: p. 112-113.