La publicité
Subtitle: une force au service de l'entreprise
By: Robert Leduc ; préf. de Robert Guérin.
Edition: 5. éd. refondue.
Series: Dunod entreprise : Gestion commerciale-marketing
Publisher: Dunod
Published: 1978
Place of publication: Paris
Language: fre
Number of pages: 327
Subjects: Advertising.
Notes: Bibliography: p. 325-327.