The insider's guide to demographic know-how
Subtitle: everything you need to find, analyze, and use information about your customers
By: [edited by] Diane Crispell.
Contributors: Crispell, Diane, 1959-
Edition: Rev. ed.
Publisher: Probus
Published: 1993
Place of publication: Chicago, Ill
Language: eng
Number of pages: 291
Subjects: Marketing research -- Handbooks, manuals, etc; Demographic surveys -- Handbooks, manuals, etc; Consumers -- Information services -- United States -- Handbooks, manuals, etc
Notes: Includes bibliographical references (p. 272) and indexes.