An outline of advertising
Subtitle: its philosophy, science, art, and strategy
By: by George Burton Hotchkiss.
Series: Social science text-books, ed. by R. T. Ely
Publisher: The Macmillan company
Published: 1933
Place of publication: New York
Language: eng
Number of pages: 509
Subjects: Advertising.
Notes: "Collateral readings" at end of each chapter.