Social marketing
Subtitle: theoretical and practical perspectives
By: edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.
Contributors: Goldberg, Marvin E.; Fishbein, Martin.; Middlestadt, Susan E.; Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.)
Series: Advertising and consumer psychology
Publisher: Lawrence Erlbaum Associates
Published: 1997
Place of publication: Mahwah, NJ
Language: eng
Number of pages: 457
Subjects: Social marketing
Notes: Includes bibliographical references and indexes.
Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995.