A preface to marketing management
By: J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.
Contributors: Peter, J. Paul.; Donnelly, James H.
Edition: Rev. ed.
Publisher: Business Publications
Published: 1982
Place of publication: Plano, Tex
Language: eng
Number of pages: 275
Subjects: Marketing -- Management.
Notes: Includes bibliographies and indexes.