Adaptive designs for Likert-type data
Subtitle: an approach for implementing marketing surveys
By: Jagdip Singh, Roy D. Howell, and Gary K. Rhoads
Contributors: Howell, Roy D; Rhoads, Gary K
Series: Report -- no. 90-117; Report (Marketing Science Institute) -- no. 90-117
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 321
Subjects: Market surveys -- Design; Market surveys -- Psychological aspects
Notes: Cover title

"Reprinted... from the Journal of Marketing Research, Vol. XXVII (August 1990), 304-321"--Report summary

Includes bibliographical references (p. 321)