Consumer Learning and Expertise
Edition: 1 edition
Publisher: Springer
Published: February 2008
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9783540485049
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Operations Research; Teaching Methods & Materials - General; Business & Economics / Marketing / General; Cognitive Effort; Consumer Behavior; Consumer Knowledge; Increased Consumer Welfare; Learning from Experience; Marketing; Memory; Perfect World Perspective; Cognitive Psychology; Marketing - General