Strategic customer relationship management in the age of social media
By: Amir Khanlari, University of Tehran, Iran
Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference, An Imprint of IGI Global
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 332
ISBN-13: 9781466685864; 9781466685871
Subjects: Social media; Technological innovations; Management; Economic aspects; Customer relations
Description: "This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--
Notes: Includes bibliographical references and index.