The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Publisher: Cambridge University Press
Published: September 9, 2002
Language: eng
Format: Hardcover
Number of pages: 402
ISBN-13: 9780521800143
Subjects: Comparative law; Intellectual property, copyright & patents; Legal Reference / Law Profession; Intellectual property; Law; Personality (Law); Business & Financial; Intellectual Property - General; International; Law / Intellectual Property; Law / International; Law-Business & Financial; Law-Intellectual Property - General; Publicity (Law)
First sentence: The essence of the problem of appropriation of personality may be put very simply: if one person (A) uses in advertising or merchandising the name, voice or likeness of another person (B) without his or her consent, to what extent will that person (B) have a remedy to prevent such an unauthorised exploitation?
Description: "Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr.