Marketing your library's electronic resources
Contributors: LaGuardia, Cheryl
Publisher: Facet Publishing
Published: 2013
Place of publication: London
Language: eng
Number of pages: 177
ISBN-13: 9781856049429
Subjects: Libraries; Special collections; Electronic information resources; Marketing; Case studies; Bibliothèques; Bibliothèque électronique; Réseaux sociaux en ligne; Elektronische Bibliothek
Notes: By Marie R. Kennedy and Cheryl LaGuardia (named on cover).

Includes bibliographical references and index.
Table of contents: title: Determining the purpose of your marketing plan; title: Fashioning your marketing plan; title: Implementing your marketing plan; title: Constructing your written marketing plan report; title: Assessing your marketing plan; title: Revising and updating your marketing plan (lather, rinse, and repeat); title: Sample marketing plans. Example 1, Marketing plan from an all-electronic library; title: Example 2. Marketing plan from a public library, sample 1; title: Example 3. Marketing plan from a public library, sample 2; title: Example 4. Marketing plan from a university library; title: Appendix 1. Miller Library logo; title: Appendix 2. Activity planning feedback; title: Appendix 3. Speaker assessment form; title: Appendix 4. Target audience/specific media; title: Appendix 5. Media contacts; title: Appendix 6. Marketing timeline for standing annual activities; title: Appendix 7. Public relation/marketing request; title: Appendix 8. Flier posting information ; Mailbox stuffing information; title: Appendix 9. Table tent guidelines for campus dining halls.