Hyŏndae sobija haengdong chosaron
By: No Chul-lae chŏ.
Contributors: Korea (South).
Edition: Chʻopʻan
Series: Kyŏngyŏnghak kangjwa
Publisher: Kyohak Yŏnʼgusa
Published: 1987
Place of publication: Sŏul
Language: kor
Number of pages: 607
Subjects: Consumer behavior; Consumer behavior -- Research -- Methodology
Other titles: Sobija haengdong chosaron.; Consumerism?
Notes: Title in English on p. [4] of cover: Consumerism? : modern consumer behavior research.

"Yakkwan ŭi kyuje e kwanhan pŏmnyul": p. 593-599.

Includes index.

Bibliography: p. 601-602.