Informations- und Kommunikationsmanagement im Marketing mittelständischer Unternehmen der Investitionsgüterindustrie
Subtitle: eine empirische Untersuchung
By: Ralf Bertram.
Series: Schriften zur Unternehmensplanung,; Bd. 27
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1993
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 264
Subjects: Communication in marketing -- Germany.; Industrial equipment industry -- Germany.; Small business -- Germany -- Management.
Notes: Includes bibliographical references (p. xxv-xlv).
Originally presented as the author's thesis (doctoral)--Universität Stuttgart, 1992.