Franchising & licensing
Subtitle: two powerful ways to grow your business in any economy
By: Andrew J. Sherman
Edition: 4th ed.
Publisher: American Management Association
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 451
ISBN-13: 9780814415566
Subjects: Franchises (Retail trade); License agreements
Other titles: Franchising and licensing
Notes: Includes bibliographical references and index.