Mobile influence
Subtitle: the new power of the consumer
By: Chuck Martin
Publisher: Palgrave Macmillan
Published: 2013
Language: eng
Number of pages: 246
ISBN-13: 9781137278500
Subjects: Electronic commerce; Wireless communication systems; Consumer behavior; Internet marketing
Description: Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
Table of contents: title: The rise of the mobile shopper; title: The setup: the pre-buy; title: The move: in transit; title: The push: on location; title: The play: selection process; title: The wrap: point of purchase; title: The takeaway: post purchase; title: Marketing throughout the mobile shopping life cycle.