Successful marketing
Subtitle: secrets & strategies
By: Rhonda Abrams with Julie Vallone
Contributors: Vallone, Julie
Edition: 1st ed.
Publisher: The Planning Shop
Published: 2008
Place of publication: Palo Alto, Calif
Language: eng
Number of pages: 407
ISBN-13: 9781933895055; 9781933895062
Subjects: Marketing
Description: Synopsis:  A complete guide to all aspects of Marketing including a step-by-step Marketing Plan. From the creators of the #1 business plan guide, The Successful Business Plan: Secrets & Strategies, Marketing: Secrets & Strategies provides entrepreneurs, marketing professional and students everything they need to create a successful marketing plan, increase sales, and make more money. This comprehensive book covers Marketing Essentials. The full range of marketing tactics and vehicles, online marketing, and includes complete Marketing Plan.
Notes: Includes index.
Table of contents: title: Part 1:  Marketing Essentials; title: 1:  Success takes marketing; title: 2:  Why people buy; title: 3:  Your target market; title: 4:  Taking on the competition; title: 5:  Acquiring and retaining customers; title: 6:  Your brand and core message; title: 7:  Brand identity; title: 8:  Your marketing goals; title: Part 2:  Traditional Advertising; title: 9:  Advertising in traditional media; title: 10:  Advertising in print; title: 11:  Advertising on radio; title: 12:  Advertising on TV; title: Part 3:  Person-To-Person Marketing; title: 13:  Power of person-to-person; title: 14:  Networking; title: 15:  Word-of-mouth marketing; title: 16:  Trade shows; title: 17:  Public relations; title: Part 4:  Print Marketing; title: 18:  Marketing in print; title: 19:  Print collateral; title: 20:  Direct mail; title: Part 5:  Online Marketing; title: 21:  Get online; title: 22:  Websites; title: 23:  Search engine optimization and marketing; title: 24:  Email marketing; title: 25:  Other online advertising; title: 26:  Social networking, blogs, and other online tactics; title: Part 6:  Other Types Of Marketing; title: 27:  More ways to reach your customers; title: 28: In-store marketing and sampling; title: 29:  Signs, other ads, and out-of-the box marketing; title: Part 7:  Pulling It All Together; title: 30:  Creating your marketing plan; title: Index.