International marketing strategy
Subtitle: analysis, development, and implementation
By: Chris Phillips, Isobel Doole, and Robin Lowe.
Contributors: Doole, Isobel.; Lowe, Robin, 1945-
Publisher: Routledge
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 508
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and index.