Communicating with consumers
Subtitle: the information processing approach
By: edited by Michael L. Ray and Scott Ward.
Contributors: Ray, Michael L.; Ward, Scott, 1942-
Series: Sage contemporary social science issues ; 21
Publisher: Sage Publications
Published: 1976
Place of publication: Beverly Hills, Calif
Language: eng
Number of pages: 142
Subjects: Consumers -- Addresses, essays, lectures
Notes: Includes bibliographies.
"The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."