The most powerful brand on earth
Subtitle: how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media
By: Chris Boudreaux and Susan F. Emerick
Contributors: Emerick, Susan F., author
Published: 2014
Language: eng
Number of pages: 215
ISBN-13: 9780133115390
Subjects: Social media; Industrial management; Organizational effectiveness; Employee empowerment; Business communication
Notes: Includes bibliographical references and index.
Table of contents: title: Web of trust : the case for the social work force; title: Help your people do well; title: Influence : it's complicated / coauthored by Constantin Basturea; title: The power to sway : helping employees build advocacy online / coauthored by Constantin Basturea; title: You will measure new things in new ways; title: Safety and security; title: How to begin; title: Build your team; title: Manage the journey; title: The future of the social work force.