Sponsoring im Schweizer Fernsehen
Subtitle: Ergebnisse einer viersprachigen Programmanalyse
By: Joachim Trebbe
Edition: 1. Aufl.
Publisher: Haupt
Published: 2006
Place of publication: Bern
Language: ger
Number of pages: 171
ISBN-13: 9783258071084
Subjects: Advertising; Television programs; Television advertising
Notes: Includes bibliographical references (p. [81]-82)