Cases in marketing
By: [by] Lawrence C. Lockley, Charles J. Dirksen [and] Arthur Kroeger.
Contributors: Dirksen, Charles J., joint author.; Kroeger, Arthur, 1908- joint author.
Edition: 4th ed.
Publisher: Allyn and Bacon
Published: 1971
Place of publication: Boston
Language: eng
Number of pages: 374
Subjects: Marketing -- Case studies