Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)
Edition: 8 edition
Publisher: McGraw-Hill/Irwin
Published: February 11, 2005
Language: eng
Format: Hardcover
Number of pages: 752
ISBN-13: 9780072966343
Subjects: Sales & marketing; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - General; Marketing; Business & Economics / Marketing / General; Marketing - Direct; Case studies; Decision making