Adapting marketing to libraries in a changing and world-wide environment
By: edited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.
Contributors: Savard, Réjean, 1950-; International Federation of Library Associations and Institutions. Section on Management and Marketing.
Series: IFLA publications,; 89
Publisher: K.G. Saur
Published: 2000
Place of publication: München
Language: eng
Number of pages: 89
Subjects: Libraries -- Marketing -- Congresses.; Libraries -- Public relations -- Congresses.
Genres: Congresses.
Other titles: Marketing des bibliothèques á l'heure du changement et de la mondialisation
Notes: Includes bibliographical references.
"Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997."
Papers in English and French with summaries in both languages.
At head of title: Section on Management and Marketing = Section management et marketing.