The congruence of successful international competitors
Subtitle: a study of the marketing strategies and organisation of US, British and Japanese competitors
By: John Saunders, Veronica Wong and Peter Doyle.
Contributors: Wong, Veronica.; Doyle, P. 1943-; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.200
Publisher: Loughborough University of Technology
Published: 1989
Place of publication: Loughborough
Language: eng