Essentials of marketing research
By: William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Contributors: Madden, Thomas J.; Firtle, Neil H.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1993
Place of publication: Homewood, IL; Boston, MA
Language: eng
Number of pages: 556
Subjects: Marketing research.
Notes: Includes bibliographical references and indexes.
"Free instructor's copy ... Not for sale"--P. 4 colophon.