Becoming a Category of One
Subtitle: How Extraordinary Companies Transcend Commodity and Defy Comparison
Publisher: Wiley
Published: August 1, 2003
Language: eng
Number of pages: 240
ISBN-13: 9780471274049
First sentence: The movie Apollo 13 opens with a gathering of astronauts at the home of Jim and Marilyn Lovell to watch the live television broadcast of an incredible event.