Transcript proceedings
Subtitle: promotion effectiveness : the relationship between advertising and promotion, brand franchise effects, measurement problems and solutions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 22, 1987.
Series: An ARF Key Issues Workshop
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 257
Subjects: Sales promotion.; Advertising -- Research.; Advertising.
Other titles: Promotion effectiveness.
Notes: Spine title: Promotion effectiveness.