Direct marketing design
Subtitle: creativity in direct response advertising
By: by the Direct Marketing Creative Guild ; Richard N. Harbert, editor. 2.
Contributors: Harbert, Richard N.; Direct Marketing Creative Guild (U.S.)
Publisher: PBC International
Published: 1988
Place of publication: Glen Cove, NY
Language: eng
Number of pages: 242
Subjects: Direct marketing.; Mail-order business.
Notes: Includes indexes.