Marketing in the public sector
Subtitle: a roadmap for improved performance
By: Philip Kotler, Nancy Lee
Contributors: Lee, Nancy, 1932-
Publisher: Wharton School Pub.
Published: 2007
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 332
ISBN-13: 9780131875159
Subjects: Government productivity; Public administration -- Citizen participation; Administrative agencies -- Management
Notes: Includes bibliographical references (p. 291-308) and index