Marketing fundamentals.
Contributors: Chartered Institute of Marketing.
Series: CIM companion
Publisher: CIM
Published: 2002
Place of publication: Cookham
Language: eng
Number of pages: 233
Subjects: Marketing.
Notes: "This companion is written to complement the recommended core text by Dibb, Simkin, Pride and Ferrell, Marketing concepts and strategies (4th European ed)" - p.1.