Sustainable Business Development
Subtitle: Inventing the Future Through Strategy, Innovation, and Leadership
Edition: 1 edition
Publisher: Cambridge University Press
Published: August 14, 2006
Language: eng
Format: Hardcover
Number of pages: 762
ISBN-13: 9780521862783
Subjects: Business strategy; Development - Business Development; Business & Economics; Business / Economics / Finance; Business/Economics; Leadership; Business & Economics / Entrepreneurship; Management - General; Case studies; Corporations; Environmental aspects; Industrial management; Social responsibility of business
First sentence: SBD is a strategic management framework for leading change using enterprise thinking, visionary leadership, strategy and business integration, and innovation.
Description: "This book provides comprehensive and practical analysis of what sustainable business development (SBD) is, and how companies can use it to make a significant difference. Case studies of companies in the United States, Europe, the Pacific Rim, and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. The book will be compulsory reading for MBA students and executives as well as professional readers."--Jacket.