Integrating adaptation and standardisation in international marketing
Subtitle: the AdaptStand modelling process
By: Demetris Vrontis.
Contributors: Manchester Metropolitan University. Business School.
Series: Working paper series / Manchester Metropolitan University, Business School -- WP01/17; Working paper series (Manchester Metropolitan University, Business School) -- WP01/17.
Publisher: Manchester Metropolitan University, Business School
Published: 2001
Place of publication: Manchester
Language: eng
Number of pages: 37