Views of man and research into the primary and secondary effects of advertising
Subtitle: anatomy of an untenable state-of-affairs and some thoughts and suggestions concerning future research
By: Otto Ottesen
Contributors: Handelshøjskolen i København
Series: Working papers concerning the project "Social Relevance of Advertising" -- no. 2
Publisher: Dept. of Marketing, Copenhagen School of Economics and Administration
Published: 1980
Place of publication: Copenhagen
Language: eng
Number of pages: 82
Subjects: Advertising; Research; Social aspects; Psychological aspects
Notes: Includes bibliographical references.