Marketing
Subtitle: the good, the bad and the ugly : success, failure and the sure thing
By: Tom Feltenstein
Edition: First edition.
Publisher: TAG Publishing, LLC
Published: 2013
Place of publication: Amarillo, TX
Language: eng
Number of pages: 299
ISBN-13: 9781934606513
Copyright date: 2013
Subjects: Marketing; Social media; Sales promotion; Ventes; Promotion
Description: The author shows how his basic principles of Neighborhood Marketing can be applied to world of social media.
Notes: "Revised and expanded with the latest social media tactics!"--Page [1] of cover.
Table of contents: title: Foreword / Michael Gerber; title: Introduction : it's all local; title: Ch. 1. The age of engagement; title: Ch. 2. The most profitable medium : your four walls; title: Ch. 3. Check out the neighborhood; title: Ch. 4. Read the tea leaves; title: Ch. 5. Adventures in promotion; title: Ch. 6. Hire eagles, not turkeys; title: Ch. 7. Plan to implement your plan; title: Ch. 8. Win the customers in your backyard; title: Ch. 9. Market to your employees; title: Ch. 10. Market to your existing customers; title: Ch. 11. Your unique selling experience; title: Ch. 12. Plan your attack; title: Ch. 13. Merchandise the zone; title: Ch. 14. Case studies : pluck, not luck; title: Ch. 15. Choose winning tactics; title: Ch. 16. Neighborhood tactical support; title: Ch. 17. Diversity marketing; title: Ch. 18. Powerful promotional messages; title: Ch. 19. 21 immutable laws of advertising; title: Ch. 20. Effective copywriting; title: Ch. 21. Deadlines and supply lines; title: Ch. 22. Leverage your business with external consultants; title: Ch. 23. Keep your plan on track with lieutenant MAC; title: Ch. 24. Validate your victories; title: Ch. 25. Marketing commandments.