Marketing classics
Subtitle: a selection of influential articles
By: [compiled by] Ben M. Enis, Keith K. Cox.
Contributors: Cox, Keith Kohn.
Edition: 4th ed.
Publisher: Allyn and Bacon
Published: 1981
Place of publication: Boston
Language: eng
Number of pages: 533
Subjects: Marketing -- Addresses, essays, lectures.
Notes: Includes bibliographies and index.