Strategic marketing and the future of consumer behaviour
Subtitle: introducing the virtual guardian angel
By: Theo B.C. Poiesz, W. Fred van Raaij.
Contributors: Raaij, W. Fred van.
Publisher: Edward Elgar
Published: 2007
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 216
ISBN-13: 9781843767725
Subjects: Marketing -- Management; Marketing -- Forecasting; Consumer behavior -- Forecasting; Strategic planning
Notes: Includes bibliographical references (p. 216-220) and index.