The Blackwell encyclopedic dictionary of marketing
By: edited by Barbara R. Lewis and Dale Littler.
Contributors: Lewis, Barbara R.; Littler, Dale.
Series: The Blackwell encyclopedia of management
Publisher: Blackwell Business
Published: 1999
Place of publication: Malden, Mass
Language: eng
Number of pages: 274
Subjects: Marketing -- Dictionaries.
Other titles: Encyclopedia dictionary of marketing; Dictionary of marketing
Notes: "First published 1997"--T.p. verso.

Includes bibliographical references and index.