Word of Mouth Marketing
Subtitle: How Smart Companies Get People Talking
Contributors: Guy Kawasaki (Afterword)
Publisher: Kaplan Business
Published: November 1, 2006
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9781419593338
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Telemarketing; Marketing - Direct; Business & Economics / Marketing / Telemarketing; Word-of-mouth advertising