Marketing management in South Africa
By: William Stanton [and others]
Edition: 1st ed.
Publisher: Lexicon Publishers
Published: 1992
Place of publication: Johannesburg
Language: eng
Number of pages: 662
ISBN-13: 9781868132928
Subjects: Marketing; Management
Description: Case studies : Airkon, City Lodge, Mutual Building Society.
Notes: Includes bibliographical references and index.