Broadcasting and cable
Subtitle: an elementary historical programming structure sourcebook
By: M. Rogers "Boomer" McSpadden.
Edition: 1st ed.
Publisher: Vantage Press
Published: 1987
Place of publication: New York
Language: eng
Number of pages: 273
Subjects: Television programs -- Planning.; Radio programs -- Planning.; Cable television -- Planning.; Broadcasting.; Television broadcasting.; Radio broadcasting.; Cable television.
Description: A textbook surveying the history of American broadcasting, focusing on programming, audiences, and the influence the electronic media exerts upon the public.
Notes: Bibliography: p. 272-273.