Latin American media
Subtitle: a pan-regional perspective
By: Roland Soong, Paul J. Donato, Pablo Verdin.
Contributors: Donato, Paul J.; Verdin, Pablo.
Publisher: Audits & Surveys Worldwide
Published: 1995
Place of publication: New York (650 Avenue of the Americas, New York 10011)
Language: eng
Number of pages: 357
Subjects: Mass media -- Latin America
Other titles: Medios y mercados de Latinoamérica, 95
Notes: Includes bibliographical references (p. 306-357).
"This book originated from the research study known as Los medios y mercados de Latinoamérica: a multi-media planning system"--P. 1.