The changing role of marketing in the corporation
Subtitle: commentary
By: Frederick E. Webster, Jr
Contributors: Marketing Science Institute
Series: Report (Marketing Science Institute) -- 91-127; Report (Marketing Science Institute) -- no. 91-127
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, MA
Language: eng
Number of pages: 20
Subjects: Marketing; Management
Notes: "October 1991."

Bibliography: p. 17-19.