20th century fashion
Subtitle: 100 years of apparel ads - 100 Jahre mode in der werbung - 100 ans de pubs de mode
By: Jim Heimann, Alison A. Nieder
Contributors: Nieder, Alison A.
Publisher: Taschen; TASCHEN America Llc
Published: 2009
Place of publication: Köln; London
Language: eng
Number of pages: 461
ISBN-13: 9783836514613
Subjects: Bekleidungsindustrie; Fashion; History; Advertising; Werbung
Other titles: Fashion
Description: This book chronicles the story of modern fashion from couture to mass market.  The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.  This book offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed then and now.
Notes: Includes index.

Text in English, French and German.
Table of contents: title: Introduction: Fashion forward --; title: 1900-1909: A belle-époque break with the past --; title: 1910-1919: Defending the home front --; title: 1920-1929: Jazz babies and college boys --; title: 1930-1939: Escaping economic reality --; title: 1940-1949: A world war and a new look --; title: 1950-1959: Wild ones and womanly wiles --; title: 1960-1969: From Camelot to the space age --; title: 1970-1979: Hippies to Halston --; title: 1980-1989: Punk, pop, and power suits --; title: 1990-1999: Hip-hop meets haute couture.