Media research techniques
By: Arthur Asa Berger.
Edition: 2nd ed.
Publisher: Sage Publications
Published: 1998
Place of publication: Thousand Oaks
Language: eng
Number of pages: 175
Subjects: Mass media -- Research -- Methodology
Notes: Includes bibliographical references (p. 167-168) and indexes.
Table of contents: title: Guided research projects; title: Research logs; title: Content analysis: newspaper comics pages; title: Survey interviews: media utilization; title: Social roles: television soap opera characters; title: Depth interviews: favorite singers and records; title: Rhetorical analysis: magazine advertisments; title: Library research: audiences of radio talk shows; title: Focus groups: reasons for attending films; title: Experiments: humor; title: Participant observation: video game players; title: Historical research: images of shopping malls in the popular press; title: Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press; title: Writing with style; title: Avoiding common writing errors; title: Avoiding common reasoning errors; title: Writing a research report; title: References; title: Name index; title: Subject index; title: About the author.