Opinionsledarskap och innovationsbenägenhet för mode.
Subtitle: En empirisk studie av 100 flickor i Stockholm våren 1969.
By: [Av] Birgitta Cagnell [och] Lennart Cagnell.
Contributors: Cagnell, Lennart, 1941- joint author.
Series: Studier i ekonomisk psykologi,; 64
Publisher: Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm (EFI)
Published: 1970
Place of publication: Stockholm
Language: swe
Number of pages: 48
Subjects: Fashion.; Consumers' preferences -- Stockholm.
Notes: Bibliography: leaves 1-4 (5th group)