Radical marketing
Subtitle: from Harvard to Harley, lessons from ten that broke the rules and made it big
By: Sam Hill and Glenn Rifkin.
Contributors: Rifkin, Glenn.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1999
Place of publication: New York, N.Y
Language: eng
Number of pages: 277
Subjects: Marketing -- Management.; Marketing research.; Marketing -- Planning.
Notes: Includes index.