Philosophy of Branding
Subtitle: Great Philosophers Think Brands
Edition: New Ed edition
Publisher: Kogan Page
Published: July 1, 2007
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780749450007
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Product Management; Business & Economics / Advertising & Promotion; Business & Economics/Marketing - General; Marketing - General; Brand name products; Business names; Philosophy; Product management