Humor in advertising
Subtitle: a comprehensive analysis
By: by Charles S. Gulas and Marc G. Weinberger.
Contributors: Weinberger, Marc G.
Publisher: M.E. Sharpe, Inc.
Published: 2006
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 240
Subjects: Humor in advertising
Notes: Includes bibliographical references and index.