Erosion and variability in brand loyalty
By: Marnik G. Dekimpe ... [et al.]
Contributors: Dekimpe, Marnik G; Marketing Science Institute
Series: Report -- no. 96-114; Report (Marketing Science Institute) -- no. 96-114
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 25
Subjects: Brand choice; Consumer behavior
Notes: "Working paper."

"August 1996 (revised December 1996)."

Includes bibliographical references (p. 23-25)