The rhetoric of soft power
Subtitle: public diplomacy in global contexts
By: Craig Hayden
Series: Lexington studies in political communication
Publisher: Lexington Books
Published: 2012
Place of publication: Lanham, Md
Language: eng
ISBN-13: 9780739142585; 9780739142608
Subjects: Diplomacy; International relations; Communication in politics
Notes: Includes index.
Table of contents: title: Introduction; title: Evaluating soft power: toward a comparative framework; title: Japan: culture, pop culture, and the national brand; title: Venezuela: Telesur and the artillery of ideas; title: China: cultivating a global soft power; title: United States of America: public diplomacy 2.0 and 21st century statecraft; title: Conclusion.