Which ad pulled best?
Subtitle: 50 case histories on how to write and design ads that work
By: Philip Ward Burton, Scott C. Purvis.
Contributors: Burton, Philip Ward, 1910-; Purvis, Scott C.
Edition: 8th ed.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 144
Subjects: Advertising; Advertising copy -- Evaluation