"Did you see my ad?"
Subtitle: when, why, and how to advertise the small business
By: Larry Semon.
Publisher: Brick House Pub. Co.
Published: 1988
Place of publication: Andover, Mass
Language: eng
Number of pages: 124
Subjects: Advertising.; Small business.
Notes: Includes index.
Table of contents: title: Advertising : tool for profit; title: Advertising can sell anything; title: Two rules of research; title: Advertising versus public relations; title: What about using an advertising agency?; title: The media as your agency; title: How newspaper advertising gets done; title: All about radio and television advertising; title: Direct response advertising; title: Direct mail advertising; title: Co-op advertising; title: The yellow pages; title: Transit advertising; title: "Free" advertising; title: Your advertising budget; title: Creative concepts for success; title: "Did you see my ad?"; title: Let's write an ad!; title: The ten commandments.