Neuromarketing
Subtitle: understanding the "buy button" in your customer's brain
By: Patrick Renvoisé́ and Christophe Morin
Contributors: Morin, Christophe
Edition: Rev. and updated
Publisher: T. Nelson
Published: 2007
Place of publication: Nashville, Tenn
Language: eng
Number of pages: 243
ISBN-13: 9780785226802; 9781595551351
Subjects: Neuromarketing; Marketing -- Psychological aspects; Consumers' preferences; Neuropsychology
Description: How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as: The 6 stimuli that always trigger a response. The 4 steps to align content and delivery of your message. The 6 message building blocks to address the "old brain". The 7 powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.
Notes: Rev. ed. of  the English ed. with title: Neuromarketing. 2002-2005

An earlier English ed. also published with title: Selling to the old brain. 2002-2003

Includes bibliographical references (p. 237-239)
Table of contents: title: Three brains, one decision-maker; title: The only six stimuli that speak to the old brain; title: The methodology: four steps to success; title: Step 1: diagnose the pain; title: Step 2: differentiate your claims; title: Step 3: demonstrate the gain; title: Step 4: deliver to the old brain; title: The first message building block: grabbers; title: Message building block #2: big picture; title: Message building block #3: claims; title: Message building block #4: proofs of gain; title: Message building block #5: handling objections; title: Message building block #6: the close; title: The first impact booster: wording with you; title: Impact booster #2: your credibility; title: Impact booster #3: contrast; title: Impact booster #4: emotion; title: Impact booster #5: learning styles; title: Impact booster #6: stories; title: Impact booster #7: less is more; title: Marketing is dead, long live neuromarketing; title: Handbook: selling to the old brain 101; title: Brainpower: quick review of concepts