Catalog copy that sizzles
Subtitle: all the hints, tips, and tricks of the trade youʼll ever need to write copy that sells
By: Herschell Gordon Lewis.
Publisher: NTC Business Books
Published: 2000
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 272
Subjects: Commercial catalogs.
Description: "Packed with helpful, hands-on advice and exercises for writing effective copy for either print or on-line catalogs, Catalog Copy That Sizzles is the ultimate copyrighting how-to-guide for catalogers of any type. Featuring hundreds of real-life examples drawn from actual catalogs and websites, copywriter Herschell Gordon Lewis reveals every tip, gimmick, and trick of the copywriting trade for crafting compelling, effective catalog descriptions for any type of product or service - from tulip bulbs to farm equipment, from consulting services to mailorder grapefruit."--Jacket.