Segmenting the Women's Market
Subtitle: Using Niche Marketing to Understand and Meet the Diverse Needs of Today's Most Dynamic Consumer Market
Publisher: Probus Professional Pub
Published: September 1994
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9781557385611
Subjects: Sales & marketing; Marketing - Research; Reference; Marketing; Business / Economics / Finance; Shopping; United States; Women consumers; Business/Economics