America's Corporate Brain Drain America's Corporate Brain Drain
Subtitle: Why We Leave, Where We Go, How We Can Reverse the Flow
Publisher: Sparks Worldwide LLC
Published: August 2008
Place of publication: Chicago, IL
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780981494708
Copyright date: 2008
Subjects: Organizational Behavior; Job Satisfaction; Management; Human Resources
Genres: Business
Description: “Press ‘1’ to listen to five more phone menus. If this is an emergency, please hold forever for the next available operator….”

If you hate phone menus, you’re not alone. When big companies saw data proving that up to 70 percent of callers press “0” to reach a live operator, they did exactly what you’d expect. Instead of getting live operators to answer the phones, they disabled the “zero out” function.

From gas-guzzling SUVs to free checking accounts that charge for checkbooks and offer pointless point programs (50 percent of points are never redeemed), big businesses in America are disconnected. Most no longer offer the best products and services.

America’s Corporate Brain Drain forecast the crumbling of big banks and big businesses.  It reveals that the swell of me-too products and lousy service is because the best people no longer work in Goliath companies. We’re moving forward with Toyota and connecting with Nokia because the brightest sparks in the U.S. have left big corporations or are planning exit strategies.

The 27 million small-business owners didn’t get the boot—89 percent of entrepreneurs quit their former positions. Boomers are negotiating for early retirement to start hobby jobs. Grads aren’t willing to climb towering corporate ladders. Of the employees still stuck in big companies, 70 percent are unhappy with their jobs.

In America’s Corporate Brain Drain, corporate deserters, employees, and consumers who are fed up with behemoth banks and big old phone companies will find the real reasons why big business stopped working. And they’ll discover how Americans, who are increasingly unwilling to put up with inferior products and the corporate culture that creates them, are regaining control.
Notes: REVIEW:
August 8, 2008
By 	Midwest Book Review                    
 "America's Corporate Brain Drain" is a look at the changing face of business and why it may be related to incompetent management of America's largest corporations. The masses of America, which used to support these massive businesses, are slowly losing faith in them and putting their faith elsewhere. An expose of the countless mistakes big business have made in recent years, "America's Corporate Brain Drain" is highly recommended for those who don't want to follow suit with the stupidest mistakes.

                                                       
About the Author:

Big-business escapee Babs Ryan has successfully boomeranged from senior leadership roles in Fortune 100 companies (GE Capital division head of new product development, Citibank VP of business development), chief marketing officer at Kawasaki Motors UK, and top directorships in blue chip advertising agencies to small-business owner with clients in more than 200 countries.

Babs has traveled in 78 countries including Pakistan (North West Frontier Province), Iran, Israel, Syria, Myanmar (Burma), India (including Kashmir), Israel, Oman, and Zimbabwe, and worked abroad for 11 years. She has seven U.S. patent applications. As founder and president of Sparks Worldwide LLC, a Chicago-based enterprise, she helps multinational corporations bloom by forecasting global trends and translating those trends into improved, patentable products and relevant business solutions.

Citibank transferred her to their UK mortgage division in 1991 to reverse the mortgage crisis (very similar to ours in the U.S.), where she developed strategies and programs for preventing/slowing foreclosures, minimizing bank write-offs, and creating new lending growth. One of her programs, offering free unemployment insurance with every mortgage, drove substantial new mortgage volume in a depressed market and created increased profitability for both Citibank and the insurance underwriters.

She has worked with Ford Motor Co., General Motors, AT&T, Allergan (Botox Cosmetic), American Express, Corning, De Beers Diamond Mines, Eli Lilly, Fisher-Price, Hearst Publishing, Home Depot, J. Walter Thompson, IBM, MasterCard, Mont Blanc, Procter & Gamble, Sears, ShopRite, Walmart, and Western Union.

Her best-selling business book America’s Corporate Brain Drain (August 2008) forecast the crumbling of big banks and businesses.