Cases and classics in marketing management
By: Dennis H. Tootelian, Ralph M. Gaedeke.
Contributors: Tootelian, Dennis H.; Gaedeke, Ralph M.; Marketing management.
Publisher: Harcourt Brace Jovanovich
Published: 1986
Place of publication: San Diego
Language: eng
Number of pages: 513
Subjects: Marketing -- United States -- Management.; Marketing -- United States -- Management -- Case studies.
Notes: Includes bibliographies and index.
Rev. ed. of: Marketing management. c1980.