Perceived quality
Subtitle: how consumers view stores and merchandise
By: edited by Jacob Jacoby, Jerry C. Olson.
Contributors: Jacoby, Jacob.; Olson, Jerry C. 1944-
Series: The Advances in retailing series
Publisher: LexingtonBooks
Published: 1985
Place of publication: Lexington, Mass
Language: eng
Number of pages: 311
Subjects: Consumers' preferences.; Quality of products.; Selectivity (Psychology)
Notes: Includes bibliographies and index.