Eff-Kurve
Subtitle: Kommunikationsprozesse u. Werbewirkung gemessen an 32 Kampagnen.
Contributors: Spiegel-Verlag Rudolf Augstein.
Series: Spiegel-Dokumentation
Publisher: Spiegel-Verlag Augstein
Published: 1974
Place of publication: Hamburg
Language: ger
Number of pages: 337
Subjects: Advertising campaigns -- Case studies.; Advertising -- Germany (West)