BUSN
By: Kelly ... [et al.].
Edition: Canadian ed.
Publisher: Nelson Education
Published: 2010
Place of publication: Toronto
Language: eng
ISBN-13: 9780176502348
Subjects: Textbooks; Manuels d'enseignement superieur; Affaires; Business
Notes: Cover title.

Includes student's access code to online multimedia learning tools.

Includes bibliographical references and index.
Table of contents: title: Business now : change is the only constant; title: Economics : the framework for business; title: The world marketplace : business without borders; title: Business ethics and social responsibility : doing well by doing good; title: Business communication : creating and delivering messages that matter; title: Business formation : choosing the form that fits; title: Businesses and entrepreneurship : economic rocket fuel; title: Accounting : decisions making be the numbers; title: Finance : acquiring and using funds to maximize value; title: Securities markets : trading financial resources; title: Marketing : building profitable customer connections; title: Product strategy : delivering more value; title: Distribution and pricing : right product, right person, right place, right price; title: Marketing promotion : delivering high-impact messages; title: Management, motivation, and leadership: bringing business to life; title: Human Resource management : building a top-quality workforce; title: Managing information and technology : finding new ways to learn and link; title: Operations management : putting it all together.