How we learned at work
Subtitle: an ethnographic study of e-learning in a retail setting
By: by Wendy Mae Hardman.
Published: 2004
Language: eng
Number of pages: 164
Subjects: Retail trade -- Computer-assisted instruction.; Clerks (Retail trade) -- Training of.; Clerks (Retail trade) -- Attitudes.
Description: As the use of computer-based training for workplace safety, regulatory standards and product knowledge grows, this potentially affects all employees, including some who may have limited experience and skills in using this medium. To that end, this ethnography studied a group of front line workers in a Canadian retail setting who completed a series of courses in a self-study Web-based training program, with are eye to understanding the workers' perspective.Surfacing from the analysis of the data, gathered during interviews and observations of a group of twelve workers in a retail organization, were four major findings: (1) an increased sense of self-worth that participants experienced from completing e-learning courses and achieving awards, (2) an improved ability to help others because of the knowledge the participants gained from the e-learning courses, (3) the use of the courses in the e-learning program as a source of information for reference purposes, and (4) the value of providing participants with personal choices including what, where and when they used the e-learning program. Two minor findings emerged: the rules of the e-learning program and the coping strategies developed by participants.The e-learning context of this study consisted of four components: retail staff, management, customers and the e-learning program itself. Factors emerged from each component to influence the retail staffs' progress in the program, including an in-house champion, a structure for learning, personal control, personal development opportunities, and their customers' demand for information. Other factors contributing to the participants' success in the program included: matching the structure to the learners' situation, developing an engaging presentation, providing regular feedback and reinforcement and offering reliable course content. All factors needed to be adequately addressed for the participants to progress effectively in this e-learning environment.
Notes: Adviser: Lynn Davie.

Thesis (Ph.D.)--University of Toronto, 2004.

Includes bibliographical references (leaves 138-146)

Electronic version licensed for access by U. of T. users.

Source: Dissertation Abstracts International, Volume: 65-10, Section: A, page: 3654.