Fashion-ology
Subtitle: an introduction to fashion studies
By: Yuniya Kawamura
Edition: Second edition.
Series: Dress, body, culture; Dress, body, culture
Publisher: Bloomsbury Visual Arts
Published: 2018
Language: eng
Number of pages: 148
ISBN-13: 9781474278485; 9781474278478
Subjects: Fashion design; Fashion; Clothing and dress; Fashion designers; Symbolic aspects
Other titles: Fashionology :; Introduction to fashion studies
Description: Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.
Notes: Includes bibliographical references (pages 133-145) and index.
Table of contents: title: 1.; title: Introduction.; title: Etymology of fashion --; title: Fashion as a concept and a phenomenon --; title: Proponents and opponents of fashion --; title: Studies of fashion in social science --; title: Outline of the book --; title: Guide to further reading -- -- 2.; title: Sociological discourse and empirical studies of fashion.; title: Classical sociological discourse of fashion --; title: Fashion, modernity, and social mobility --; title: The origin of the fashion phenomenon --; title: Contemporary sociological studies of fashion --; title: Fashion and the sociology of culture --; title: Fashion as a manufactured cultural symbol --; title: Youth fashion, subcultures, and technology --; title: Conclusion --; title: Guide to further reading -- -- 3.; title: Fashion as an institutionalized system.; title: Theoretical framework of Fashion-ology --; title: Fashion as a myth supported by the system --; title: Different approaches to fashion systems --; title: The beginning of the fashion system --; title: Fashion production as collective activity --; title: Empirical study: The French fashion system as a prototype --; title: Conclusion --; title: Guide to further reading -- -- 4.; title: Designers : the personification of fashion.; title: Designers in the studies of fashion --; title: Designers, creativity, and social structure --; title: Legitimation of the designer's creativity --; title: The star system of designers --; title: Hierarchy among designers in the fashion system --; title: Conclusion --; title: Guide to further reading -- -- 5.; title: The production, gatekeeping, and diffusion of fashion.; title: Diffusion theories of fashion --; title: Gatekeepers : Making aesthetic judgments --; title: Diffusion strategies from fashion dolls to fashion shows --; title: Fashion propaganda through advertising --; title: Conclusion --; title: Guide to further reading -- -- 6.; title: The adoption and consumption of fashion.; title: Consumption : A historical perspective --; title: Consuming fashion as symbolic strategy --; title: Consumption and social status --; title: Conclusion --; title: Guide to further reading -- -- 7.; title: Youth subcultural fashion as an alternative system.; title: The theoretical foundation of subcultures --; title: Post-subcultural theories and contemporary youth subcultures --; title: A systemic approach to youth subcultures and fashion --; title: Punk as a prototype of a less structured alternative fashion system --; title: The internal mechanism of the alternative fashion system --; title: Conclusion --; title: Guide to further reading -- -- 8.; title: The impact of technology in the changing fashion systems.; title: Trickle-across theory in practice : A collapse of categorical boundaries --; title: A changing occupational structure in fashion --; title: The decentralization of fashion geography from Paris to the world --; title: Conclusion --; title: Guide to further reading -- -- 9.; title: Conclusion.