Services Marketing (5th Edition)
Edition: 5 edition
Publisher: Prentice Hall
Published: November 7, 2003
Language: eng
Format: Hardcover
Number of pages: 672
ISBN-13: 9780131138650
Subjects: Economics, Finance, Business and Industry; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Professions; Advertising & Promotion; Business & Economics / Marketing / General; Marketing; Service industries