Setting advertising appropriations
Subtitle: a critical summary of the existing information on the subject and an analytical and topical reading guide.
Publisher: Association of National Advertisers
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 72
Subjects: Advertising.
Other titles: Advertising appropriations.
Notes: "Reading list": p. 64-72.
Cover title: Advertising appropriations.
"A study ... made for the Association of National Advertisers."