RELAUNCH
Subtitle: HOW TO STAGE AN ORGANIZATIONAL COMEBACK
By: DR. MARK RUTLAND, PRESIDENT OF ORAL ROBERTS UNIVERSITY
Edition: First Edition.
Publisher: David C Cook
Published: 2013
Place of publication: Colorado Springs, CO
Language: eng
Number of pages: 206
ISBN-13: 9781434705754; 9780781409599
Subjects: Leadership
Description: ReLaunch is for every leader who will ever need to steer a ship through a crisis. Practical, inspiring, and transparent, Rutland pulls back the curtain on the hard, dangerous work of a turnaround.
Notes: Includes bibliographical references (pages 205-206).
Table of contents: title: Part 1. Learning the art of leadership : 1. My mother's flower beds; title: 2. Dream day and Mrs. Burkett; title: 3. My turnaround leadership journey; title: 4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality; title: 6. Step 2: Communicating a vision; title: 7. Step 3: Align market, message, and medium; title: 8. Step 4: Creating an executable strategy; title: 9. Step 5: Shifting culture; title: 10. Step 6: Keeping an eye on quality; title: 11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround; title: 13. The troubling art of firing; title: 14. Forming a board; title: Epilogue: the inner life of a turnaround leader.