Pin pai mo zhou
Subtitle: da zao she hua ming pai de Branding gong cheng
By: Shi ling hui zhu
Series: Shi shang guan -- 02; Shi shang guan -- 02.
Publisher: Gao tan wen hua chu ban; Ling yu guo ji gong si zong jing xiao
Published: 2005
Place of publication: Tai bei shi; [Tai bei xian xin zhuang shi]
Language: chi
Number of pages: 450
ISBN-13: 9789867542762; 9789867542885
Subjects: Brand name products; Management; Advertising; Fashion; Pin pai; Shi shang
Other titles: Da zao she hua ming pai de Branding gong cheng
Notes: Includes bibliographical references (p. 435-448).