Les mots de la publicité
Subtitle: l'architecture du slogan
By: Blanche Grunig.
Series: CNRS plus
Publisher: Presses du CNRS
Published: 1990
Place of publication: [Paris]
Language: fre
Number of pages: 254
Subjects: Slogans.; Advertising -- France.
Notes: Includes bibliographical references (p. 243-[246]) and index.