Star-spangled soccer
Subtitle: the selling, marketing and management of soccer in the USA
By: Gary Hopkins
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke; New York
Language: eng
Number of pages: 330
ISBN-13: 9780230239739
Subjects: Marketing; Soccer; Management; History
Description: 'Star-Spangled Soccer' traces the development of soccer in the USA. It tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
Notes: Includes index.