Facebook marketing
Subtitle: an hour a day
By: Chris Treadaway, Mari Smith
Contributors: Smith, Mari, 1966-; Facebook (Firm)
Publisher: Wiley Pub.
Published: 2010
Place of publication: Indianapolis
Language: eng
Number of pages: 291
ISBN-13: 9780470569641
Notes: Includes bibliographical references and index.
Table of contents: title: Internet marketing 1985-2010; title: What is Facebook?; title: Develop a Facebook strategy and measure success; title: Month 1: create the plan and get started; title: Month 2: establish corporate presence with pages and groups; title: Month 3: create demand with Facebook ads; title: Month 4: advanced tactics and campaign integration; title: Customized experiences via Facebook applications; title: The analytics of Facebook; title: Organizational considerations.