The industrial buying decision: implications for the sales approach in industrial marketing
By: [by] Gordon T. Brand.
Contributors: Institute of Marketing.; Industrial Marketing Research, ltd.
Publisher: Wiley
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 134
Subjects: Industrial procurement.; Marketing -- Management.
Notes: Bibliography: p. [127]-128.
"A Halsted Press book."
Report of research conducted by the Institute of Marketing and Industrial Marketing Research, ltd.