Marketing classics; a selection of influential articles
By: [by] Ben M. Enis and Keith K. Cox.
Contributors: Cox, Keith Kohn, joint comp.
Edition: 2d ed.
Publisher: Allyn and Bacon
Published: 1973
Place of publication: Boston
Language: eng
Number of pages: 471
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.