An historical analysis of a social marketing program
Subtitle: the communications in the adoption of a seat belt usage law
By: by Walter Gerson
Published: 1987
Language: eng
Number of pages: 354
Subjects: Automobiles; Seat belts; Law and legislation; Marketing; Social legislation
Notes: Vita.

Thesis (Ph.D.)--University of Maryland College Park, 1987.

Bibliography: leaves 337-354.