Dethroning the king
Subtitle: the hostile takeover of Anheuser-Busch, an American icon
By: Julie MacIntosh
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Format: [electronic resource] :
Number of pages: 386
ISBN-13: 9781118202838
Subjects: Anheuser-Busch, inc; Consolidation and merger of corporations; BUSINESS & ECONOMICS / Mergers & Acquisitions
Description: How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing&mdash;and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfol.
Notes: Description based on print version record.
Table of contents: title: Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon; Contents; Cast of Characters; Author's Note; Prologue; Chapter 1: The Game Is Afoot; Chapter 2: Crazy and Lazy at Loggerheads; Chapter 3: The Colossus; Chapter 4: Selling the American Dream; Chapter 5: The Fourth Abides; Chapter 6: The Hunter's Frozen Trigger Finger; Chapter 7: A Babe in the Woods; Chapter 8: The Old Gobi Desert Trick; Chapter 9: Mr. Brito Goes to Washington; Chapter 10: Angry Bedfellows; Chapter 11: The Board: August, August, and Augusta; Chapter 12: The Montagues and the Busches