International marketing
By: Philip R. Cateora ; John L. Graham
Contributors: Graham, John L.
Edition: 13. ed., international ed.
Publisher: McGraw-Hill/Irwin
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 702
ISBN-13: 9780071274722
Subjects: International business enterprises; Internationales Marketing; Export marketing
Notes: Includes index.