Subliminal persuasion
Subtitle: influence & marketing secrets they don't want you to know
By: Dave Lakhani
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 202
ISBN-13: 9780470243367
Subjects: Subliminal projection; Marketing; Subliminal advertising; Psychological aspects
Notes: Includes bibliographical references (p. 191-194) and index.
Table of contents: title: Creating message contagion; title: Leverage applied propaganda; title: Position and package your legend; title: Control the emotion and the content; title: Get a real endorsement; title: Understand beliefs and true believers; title: Harness the power of the people's media; title: Deliver the experience; title: The subliminal power of words; title: Creating a cult following; title: Seduction.