The Power of Point-of-Purchase Advertising
Subtitle: Marketing At Retail
Publisher: Point-Of-Purchase Advertising International
Published: March 2004
Format: Paperback
Number of pages: 248
ISBN-13: 9780970709912
First sentence: "The defining aspect of marketing at retail, and for that matter the moment of truth for all of marketing, is the point of transaction where the customer chooses to make a purchase, takes possession of a product or consumes a service, and pays in real dollars."