How to influence and persuade
By: Jo Owen
Edition: 2nd edition.
Publisher: Pearson
Published: 2012
Language: eng
Number of pages: 244
ISBN-13: 9780273776796
Subjects: Influence (Psychology); Industrial Psychology; Communication in management
Notes: Revised edition of: How to influence.

Includes index.
Table of contents: title: Introduction; title: Part 1. The ten pillars of influence. Whispers of influence: the persuasive conversation ; Active listening : two ears and one mouth ; Earning the currency of influence : trust ; Act the part ; Win, win, win ; Give to take ; Play the right tune ; The spider's web : building incremental commitment ; Build your platform ; Turning dreams into reality; title: Part 2. Influence in practice. Moments of truth ; The myths and realities of influence; title: Index.