E.S.O.M.A.R. Conference on "Marketing, Advertising, and Research, are there East and West?"
By: arranged in cooperation with the J.M.A. (Japan Marketing Association), the A.R.F. (Advertising Research Foundation of the U.S.A.) : Tokyo (Japan), 30th June-2nd July 1986.
Contributors: Japan Marketing Association.; Advertising Research Foundation.
Publisher: Esomar; ARF
Published: 1986
Place of publication: Amsterdam, Netherlands; [New York]
Language: eng
Number of pages: 335
Subjects: Export marketing -- Research -- Congresses.; New products -- Congresses.; Marketing -- Japan -- Congresses.; Advertising -- Research.
Notes: Includes bibliographies.