Marketing decision-maker pack
By: by John Bingham.
Series: The Scope decision-maker series
Publisher: Scope
Published: 1984
Place of publication: Kingsclere, Newbury
Language: eng
Notes: Accompanied by: worksheets, score sheets, user's guide, wall chart.
Table of contents: value: Contents: The marketing decision-maker. Bk.1: Briefing, situations and decisions Bk.2: Evaluations and outcomes of decisions.