Explorations in consumer behavior
Subtitle: a symposium held at the University of Texas, April 18-19, 1966.
By: Edited by Montrose S. Sommers and Jerome B. Kernan.
Contributors: Sommers, Montrose S., ed.; Kernan, Jerome B., ed.; Texas. University. Dept. of Marketing Administration.
Series: University of Texas at Austin. Bureau of Business Research. Studies in marketing, no. 10
Publisher: Bureau of Business Research, University of Texas
Published: 1968
Place of publication: Austin
Language: eng
Number of pages: 277
Subjects: Consumption (Economics); Consumers.; Consumer behavior.
Notes: Bibliographical footnotes.
Sponsored by the Dept. of Marketing Administration, Graduate School of Business, University of Texas.