The virtual customer
Subtitle: a new paradigm for improving customer relations in libraries and information services : Satellite Meeting, São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas : Reunião Satélite, São Paulo, Brasil
By: edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard.
Contributors: Ferreira, Sueli Mara Soares Pinto.; Savard, Réjean, 1950-
Series: IFLA publications -- 117
Publisher: K.G. Saur
Published: 2005
Place of publication: München
Language: eng
Number of pages: 385
ISBN-13: 9783598218453
Subjects: Libraries -- Public relations -- Congresses.; Customer relations -- Management -- Congresses.; Information services -- Marketing -- Congresses.; Internet access for library users -- Congresses.
Genres: Congresses.
Other titles: Cliente virtual :; Virtual costumer :
Notes: International conference proceedings of a conference organized by the Management and Marketing Section of IFLA.

Includes bibliographical references and indexes.

7 Portuguese, 6 English, 6 French, 3 Spanish contributions; preface and summaries in Portuguese, English, French, and Spanish.

Issued by the International Federation of Library Associations and Institutions, The Hague, The Netherlands.