Self-concept orientation and response to agentic and communal advertising messages
By: by Maureen Evelyn Hupfer
Published: 2001
Language: eng
Number of pages: 16
Subjects: Advertising; Psychological aspects; Self-perception; Sex differences; Sex role in advertising; Sex differences (Psychology); Selectivity (Psychology)
Notes: "Thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Marketing, School of Business."

Thesis (Ph. D.)--University of Alberta, 2001.

Includes bibliographical references.