The digital handshake
Subtitle: seven proven strategies to grow your business using social media
By: by Paul Chaney.
Publisher: Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 240
ISBN-13: 9780470499276
Subjects: Internet marketing; Online social networks -- Economic aspects; Internet advertising
Notes: Includes index.
Table of contents: title: A new communications paradigm; title: Consumer skepticism is at an all-time high; title: Media is fragmented and so is the audience; title: Who's in control of the marketing message? (Guess what, it's not you); title: Businesses, improve your aim; title: Consumers are mad as hell and they won?t take it anymore; title: What's a marketer to do? start a conversation; title: Business blogging, your social media marketing headquarters; title: Social networks strengthen your social graph; title: Online communities can benefit your business; title: Micro-blogging : social media marketing in 140 characters or less; title: Lights! camera! action! use online video to market your business; title: Podcasting : overlooked, underutilized marketing tool; title: Pr 2.0 : introducing the social media news release; title: Other social media marketing tools; title: A brief word about web sites, email marketing and search; title: Listening is the new marketing; title: Now that you've listened, it's time to engage; title: Measuring the effectiveness of your social media marketing plan.