Negative opinion leaders and the diffusion of technological innovations
By: by Dorothy Leonard-Barton
Edition: Rev. 4/84.
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- 9-784-001; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 9-784-001
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1984
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 44
Subjects: Technological innovations; Diffusion of innovations
Notes: Bibliography: p. 41-44.