Air wars
Subtitle: television advertising and social media in election campaigns, 1952-2012
By: Darrel M. West
Contributors: Brookings Institution
Edition: Sixth edition.
Publisher: CQ Press
Published: 2013
Language: eng
Number of pages: 205
ISBN-13: 9781452239910
Subjects: Politics and government; Political campaigns; Television in politics; Political Advertising
Notes: Includes bibliographical references (pages 175-192) and index.
Table of contents: title: The history of advertising; title: Qualities of effective ads; title: Buying air time; title: Ad messages; title: Media coverage of ads; title: Learning about the candidates; title: Setting the agenda; title: Playing the blame game; title: Ads in Congressional elections; title: Advertising and democratic elections.