Researching Customer Satisfaction & Loyalty
Subtitle: How to Find Out What People Really Think (Market Research in Practice)
Publisher: Kogan Page
Published: September 1, 2005
Language: eng
Format: Paperback
Number of pages: 258
ISBN-13: 9780749443368
Subjects: Market research; Consumer satisfaction; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Business & Economics / Customer Service; Customer loyalty
First sentence: This book is about how to research customer satisfaction and loyalty.