The impact of market conditions of brand performance
Subtitle: empirical evidence from brands operating in UK markets
By: by M. Oktemgil.
Contributors: Birmingham Business School.; Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series -- 2003-20
Published: 2003
Language: eng
Number of pages: 48
Notes: At head of title: Turkey-EU Business Research Group.

Includes bibliographical references.