Inspiring cooperation and celebrating organizations
Subtitle: genres, message design, and strategies in public relations
By: Peter M. Smudde and Jeffrey L. Courtright
Contributors: Courtright, Jeffrey L.
Edition: 1st ed.
Series: The Hampton Press communication series
Publisher: Hampton Press
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9781612890586; 9781612890593
Subjects: Public relations; Industrial sociology; Communication in organizations
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: A foreword about "generic" public relations; title: Framework : reasons for a generic perspective; title: News : all the news that's fit to print and broadcast; title: Summaries : "just the facts, please"; title: Features : the stories behind the story; title: Conversations : the genetic core; title: Showcases : grabbing the mic, taking the stage; title: Collections : the corporate round-up; title: Reports : big sticks for corporate image management; title: Introduction; title: Discourse competency; title: Ethics; title: Power; title: Strategy; title: Closing thoughts; title: Notes; title: References; title: Appendix; title: Author index; title: Subject index.