Library marketing that works
By: Suzanne Walters.
Edition: 1st ed.
Publisher: Neal-Schuman Publishers
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 257
Subjects: Libraries -- Public relations -- Handbooks, manuals, etc.; Libraries -- Marketing -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Description: Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Notes: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi.