relationship between recall, cognitive responses and advertising effectiveness
Subtitle: effects of delay and context
By: by Amitava Chattopadhyay and Joseph W. Alba.
Contributors: Alba, Joseph W.; Marketing Science Institute. Research Program.
Series: Report/Marketing Science Institute -- 89-103; Report (Marketing Science Institute) -- no. 89-103.
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Advertising -- Research.; Marketing research.; Recollection (Psychology); Cognitive psychology.
Notes: "Marketing Science Institute Research Program working paper"--Cover.

"January 1989."

Bibliography: p. 25-28.