Meatball sundae
Subtitle: how new marketing is transforming the business world (and how to thrive in it)
By: Seth Godin
Publisher: Piatkus
Published: 2008
Place of publication: London
Language: eng
Number of pages: 232
ISBN-13: 9780749928315
Subjects: Marketing; Industrial Psychology; Industrial organization
Description: For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's 'Meatball Sundae' is your one-stop resource.
Notes: Originally published in the United States: Portfolio, 2007.