Structural assumptions underlying Fishbein's expectancy-value model of attitudes
By: Jagdish N. Sheth, Secil Tuncalp
Contributors: Tuncalp, Secil, 1942- joint author; Tuncalp, Secil
Series: Faculty working papers -- no. 207; Faculty working papers -- no. 207.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 17
Subjects: Expectation (Psychology); Attitude (Psychology); Attitudes; Consumers
Notes: Includes bibliographical references (p. 13-14).