Malaysian Chinese Consumer Behaviour
Subtitle: Heterogeneity in Ethnicity and Acculturation Influence on Consumer’s Perceived Value in Consumption
Publisher: LAP Lambert Academic Publishing; LAP LAMBERT Academic Publishing
Published: Aug 04, 2011
Format: paperback
Number of pages: 120
ISBN-13: 9783845409559
Notes: Source title: Malaysian Chinese Consumer Behaviour: Heterogeneity in Ethnicity and Acculturation Influence on Consumer’s Perceived Value in Consumption