10 secrets I learned from The Apprentice
Subtitle: unauthorized expert tips
By: Anthony Parinello with Beth Gottfried
Contributors: Gottfried, Beth; Trump, Donald, 1946-
Publisher: Chamberlain Brothers
Published: 2004
Place of publication: New York, NY
Language: eng
Number of pages: 153
ISBN-13: 9781596090040
Subjects: Miscellanea; Success in business; Apprentice (Television program); Performance
Other titles: Ten secrets I learned from The Apprentice; Apprentice (Television program)
Description: The authors present ten secrets for success that they learned while observing the behaviors and actions of the contestants of the popular television show "The Apprentice."
Notes: "An express paperback."

Business secrets that can be learned from Donald Trump's reality TV show, "The Apprentice."

Includes bibliographical references (p. 146-153).
Table of contents: title: Secret #1: Think big; title: Secret #2: Show the competition no mercy; title: Secret #3: Defend yourself aggressively; title: Secret #4: Remember, consensus is overrated; title: Secret #5: Identify all possible resources and use them strategically; title: Secret #6: Cut your losses; title: Secret #7: Get face to face with key decision makers; title: Secret #8: Step up-take intelligent chances, and then take responsibility; title: Secret #9: Advance the most profitable deal; title: Secret #10: Negotiate tough; negotiate based on your negotiating partner's situation and personality; understand that no single negotiating style is perfect.