Effective retailing
By: Lawrence G. Golden, Donald A. Zimmerman ; [cover illustrator, Parviz Sadighian].
Contributors: Zimmerman, Donald A., joint author.
Publisher: Rand McNally College Pub. Co.
Published: 1980
Place of publication: Chicago
Language: eng
Number of pages: 481
Subjects: Retail trade -- Case studies.
Notes: Includes bibliographical references and index.