Seeing differently
Subtitle: improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets : conference summary
By: prepared by Marjorie Adams
Contributors: Marketing Science Institute; Huntsman Center for Global Competition and Innovation
Series: Report (Marketing Science Institute) -- no. 93-103
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Marketing research; Congresses; Technological innovations; Consumer behavior
Notes: "May 1993."

"... summarizes the key points from a conference on "Seeing Differently," sponsored jointly by the Marketing Science Institute and the Huntsman Center for Global Competition and Innovation at the University of Pennsylvania ... held on February 18-19, 1993 in Philadelphia, Pa."