A General Theory of Competition
Subtitle: Resources, Competences, Productivity, Economic Growth (Marketing for a New Century)
Publisher: Sage Publications, Inc
Published: December 1, 1999
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780761917281
Subjects: Advertising industry; Business competition; Economics; Marketing - General; Organization Of Industrial Production; Business & Economics; Business / Economics / Finance; Business/Economics; Economics - Theory; Industries - General; Business & Economics / Marketing / General; Competition
First sentence: Assume competition.