Contemporary cases in consumer behavior
By: Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk.
Contributors: Engel, James F., joint author.; Talarzyk, W. Wayne, joint author.
Publisher: Dryden Press
Published: 1977
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 407
Subjects: Consumer behavior -- Case studies.; Marketing research -- Case studies.
Notes: Includes bibliographical references.