Televizyon reklamlarına yönelik şüphe
Subtitle: ikna bilgi modelinin yorumlanması
By: Nüket Elpeze Ergeç.
Series: T.C. Anadolu Üniversitesi yayınları no -- 1553. -- İletişim Bilimleri Fakültesi yayınları no -- 57
Publisher: T.C. Anadolu Üniversitesi
Published: 2004
Place of publication: Eskişehir
Language: tur
Number of pages: 185
Subjects: Television advertising.; Persuasion (Psychology); Attitude (Psychology); Communication -- Psychological aspects.; Social psychology.
Description: One of the main obstacles in front of persuasion is skepticism.  In advertisement field, skepticism is defined as an attitude or inclination.  In this paper, skepticism is accepted as an inclination and the factors that affect skepticism are tried to be given.  Characteristic features are accepted as a factor that defines the skeptical inclination and area research had been done.  In this paper, scepticism towards advertisement scale was applied to 492 people, 236 of them were academical and administrative personel and 256 of them were students.  After the research, it was concluded that education level is important in skeptical approach.  It was founded that advertisement audience has a skeptical manner in trusting advertisements.
Notes: Includes bibliographical references (p. 169-185).
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Eagly, Alice H and Shelly Chaiken. The Psychology of Attidues. FL: Harcourt Brace Jovanovich, Orlando, 1993.

Engal, F. James, Roger D. Blackwell and Paul W. Miniard. Consumer Behavior. 6th. ed. Orlando: Dryden Press, 1990.

Evans, Robin B. Producation & Creativity in Advertising. London: Pitman Publishing, 1987.     

Forehand, Mark and Sonya Grier. “Paying Attention to Intention: Inoculating the Firm against Consumer Skepticism”. Research Paper Series. Standford University. Graduate School of Business. Research paper no:1665, November 2000

_______ and Sonya Grier. “When is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism” Research Paper Series. Standford University. Graduate School of Business. Research paper no:1665, January 2002

Geuens, Maggie and Patrick De Pelsmacker. “The Role of Humor in the Persuasion of İndividuals Varying in Need for Cognition” Working Paper. 143 Hoveniersberg: Universitei I Gent. Faculteit Economie En Bedrijfskunde, 2002.