Edge strategy
Subtitle: a new mindset for profitable growth
By: Alan Lewis, Dan McKone
Contributors: McKone, Dan, author
Publisher: Harvard Business Review Press
Published: 2016
Language: eng
Number of pages: 208
ISBN-13: 9781633690172
Subjects: Marketing; Management; Strategic planning
Description: "The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers{u2019} views of the world and then provides three different lenses through which you can see and leverage value: Product edge - How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge - How to create and capture extra value by adjusting your role in supporting the customer{u2019}s journey to and through your offering ; Enterprise edge: How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers."--From publisher description.
Notes: Includes bibliographical references and index.