A framework for marketing management
Subtitle: integrated with PharmaSim
By: Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
Contributors: Keller, Kevin Lane, 1956-; James, Stuart W.
Edition: 4th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 432
ISBN-13: 9780136083443
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.