Zhong cheng fa ze
Subtitle: Loyalty rules!
By: Fuleidelike F. Laikeer zhu ; Chen Shaofeng, Chen Wei, Jiang Pan yi
Edition: Di 1 ban
Publisher: Zhong xin chu ban she
Published: 2002
Place of publication: Beijing
Language: chi
Number of pages: 279
ISBN-13: 9787800734779
Subjects: Qi ye ling dao xue; Employee loyalty; Leadership; Customer loyalty; Customer relations
Work titles: Loyalty rules
Notes: Translation of: Loyalty rules! : Frederick F. Reichheld. Boston : Harvard Business School Press, 2001.