Start your own public relations business
Subtitle: your step-by-step guide to success
By: Entrepreneur Press and Jacquelyn Lynn.
Contributors: Entrepreneur Press.
Series: Entrepreneur's startup series; Entrepreneur magazine's start up
Publisher: Entrepreneur Press
Published: 2009
Place of publication: [Irvine, CA]
Language: eng
Number of pages: 177
ISBN-13: 9781599183381
Subjects: Public relations firms -- Management; New business enterprises
Notes: Includes bibliographical references and index.
Table of contents: title: So what is PR anyway?; title: A day in the life; title: What do you have to offer?; title: Who are your clients and how do you sign them up?; title: Client relations; title: PR and the Internet; title: Building media relationships; title: Grow your firm through professional alliances; title: Structuring your business; title: Locating and equipping your business; title: Startup economics and setting fees; title: Assembling your team; title: Financial management.