Retail buying
Subtitle: from basics to fashion
By: Richard Clodfelter, Distinguished Professor Emeritus, University of South Carolina
Edition: Fifth edition.
Publisher: Fairchild Books
Published: 2015
Language: eng
Number of pages: 556
ISBN-13: 9781628929638; 9781501395260
Subjects: Merchandising; Purchasing
Description: "This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry. Ample activities--drawn from real-world merchandising and incorporating current trends--give students the opportunity to apply critical skills as they would in a professional environment. "--
Notes: Includes bibliographical references and index.