Introduction to marketing management
Subtitle: text and cases
By: James D. Scott, Martin R. Warshaw, James R. Taylor.
Contributors: Warshaw, Martin R.; Taylor, James R. 1938-; Rewoldt, Stewart Henry, 1922-
Edition: 5th ed.
Publisher: R.D. Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 818
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and indexes.
Previous eds. by Stewart Henry Rewoldt.