Handbook of marketing for continuing education
By: Robert G. Simerly and associates.
Edition: 1st ed.
Series: The Jossey-Bass higher education series
Publisher: Jossey-Bass Publishers
Published: 1989
Place of publication: San Francisco
Language: eng
Number of pages: 521
Subjects: Continuing education -- United States -- Administration -- Handbooks, manuals, etc.; Marketing -- United States -- Handbooks, manuals, etc.
Other titles: Marketing for continuing education.
Notes: Bibliography: p. 491-506.
Includes index.