The New Mainstream
Subtitle: How the Multicultural Consumer Is Transforming American Business
Publisher: Collins
Published: October 18, 2005
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780060584665
Subjects: Marketing - General; Popular Culture - General; Ethnicity; Business/Economics; Business & Economics; Archaeology / Anthropology; Multiculturalism; Minority consumers; General; Anthropology - Cultural; Ethnic Studies - General; Business & Economics / General; United States; Consumer Behavior - General
First sentence: It's a balmy summer day at New York City's historic South Street Seaport.