Sales and advertising
Subtitle: a practical treatise covering the psychology of selling and advertising, analysis of sales, advertising and its relation to selling, copywriting, typography, mechanics of advertising, advertising department systems, and the control of advertising and sales expense
By: by Chester A. Gauss ... and Lucius I. Wightman ... revised by Harry A. Bates ...
Contributors: Wightman, Lucius I. (Lucius Irving), 1875- author; Bates, Harry A. (Harry Augustus), 1880-
Publisher: American Technical Society
Published: 1935
Place of publication: Chicago
Language: eng
Subjects: Sales personnel; Advertising
Notes: Paged continuously; v. 1: 289, 6 p.; v. 2: [290]-555, 4 p.

Microfilm. Vol. 1-2. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.