Effect of advertisement size on the relationship between product usage and advertising exposure
By: by Alvin J. Silk and Frank P. Geiger
Contributors: Geiger, Frank P
Series: Marketing Science Institute. Working paper, P-53
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18
Subjects: Advertising -- Psychological aspects
Notes: "Preliminary research report."

Bibliography: p. 16-17