Diffusion agency establishment in a mononuclear setting
Subtitle: the case of Friendly Ice Cream and related considerations
By: by Judith W. Meyer, Lawrence A. Brown and Thomas J. Camarco.
Contributors: Brown, Lawrence A.; Camarco, Thomas J.
Series: Studies in the diffusion of innovation; Discussion papers -- 48.
Publisher: Ohio State University, Department of Geography
Published: 1977
Place of publication: Columbus (Ohio)
Language: eng
Number of pages: 69
Subjects: Friendly Ice Cream Corporation.
Notes: Bibliography.