Diffusion agency establishment in a mononuclear setting
Subtitle: the case of Friendly Ice Cream and related considerations
By: by Judith W. Meyer and Lawrence A. Brown and Thomas J. Camarco, Jr.
Contributors: Camarco, Thomas J.; Brown, Lawrence A., 1935-; Ohio State University. Dept. of Geography.
Series: Studies in the diffusion of innovation : discussion paper -- no. 48
Publisher: Dept. of Geography, Ohio State University
Place of publication: Columbus
Number of pages: 39
Subjects: Friendly Ice Cream, inc.; Diffusion of innovations.; Ice cream industry -- New England.
Notes: Bibliography: p. [36]-39.