Is it all about image?
By: Laura Iloniemi.
Series: Architecture in practice
Publisher: Wiley-Academy
Published: 2004
Place of publication: Chichester, West Sussex, England
Language: eng
Number of pages: 224
ISBN-13: 9780470866900
Subjects: Mass media and architecture; Architectural services marketing
Description: "This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who want to know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media frenzy surrounding projects such as the Millennium Bridge in London and the World Trade Centre in New York. It also features interviews with publicists who have worked on campaigns with the likes of Santiago Calatrava, Frank Gehry and Norman Foster, and with leading editors, correspondents and journalists of the architectural world."--Jacket.
Notes: Includes bibliographical references (p. 218-219) and index.