Recognizing and measuring brand assets
By: Peter H. Farquhar, Julia Y. Han, Yuji Ijiri
Contributors: Han, Julia Y.; Ijiri, Yuji; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 91-119
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Copyright date: 1991
Subjects: Brand name products; Valuation; Intangible property
Notes: "July 1991."

"This paper explores the implications of recognizing brands as assets in financial statements in the U.S."-- p. 5.

Includes bibliographical references (p. 27-28)