The customer century
Subtitle: lessons from world-class companies in integrated marketing and communications
By: Anders Gronstedt
Publisher: Routledge
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 238
Subjects: Business communication -- Case studies; Communication in management -- Case studies; Marketing -- Case studies; Consumer satisfaction -- Case studies
Description: Annotation
Notes: Includes bibliographical references and index