Business planning for new ventures
Subtitle: a guide for start-ups and new innovations
By: David F. Butler
Publisher: Routledge
Published: 2014
Language: eng
Number of pages: 273
ISBN-13: 9780415746960; 9780415746977
Subjects: Planning; New business enterprises; Management; Business planning
Notes: Includes bibliographical references and index.
Table of contents: title: Small businesses and start-ups in the economy; title: The process of planning a new business venture; title: Developing the business idea; title: Planning physical resources & support systems; title: Planning & organising staff resources; title: Developing the sales & marketing strategy; title: Customer retention, quality systems & customer service; title: Planning & managing business finances; title: Legal and financial compliance; title: Implementing the start-up process; title: Commercialising innovations and high-growth potential ideas; title: Managing intellectual property.