Marketing in Europe
Subtitle: the experience of small and medium European food and drink firms
By: John Nicholls, Malcolm Sargent ; with the collaboration of Jacques Viaene ... [et al.].
Contributors: Sargent, Malcolm.; Viaene, Jacques.
Series: Perspectives on Europe.
Publisher: Avebury
Published: 1996
Place of publication: Aldershot, Hants, England; Brookfield, Vt., USA
Language: eng
Number of pages: 183
Subjects: Food industry and trade -- Europe.; Beverage industry -- Europe.; Food -- Marketing.; Beverages -- Europe -- Marketing.; Small business -- Europe.; Marketing -- Europe.
Notes: Bibliography: p. 178-183.