Persuasive Advertising for Entrepreneurs and Small Business Owners
Subtitle: How to Create More Effective Sales Messages
Publisher: Haworth Press
Published: August 1997
Language: eng
Format: Paperback
Number of pages: 194
ISBN-13: 9781560249948
Subjects: Economics, Finance, Business and Industry; Small businesses & self-employed; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Small Business - General
First sentence: The information in this book should be of interest to entrepreneurs, small business owners, copywriters, chief executive officers, product managers, brand managers, advertising educators, and marketing directors.