European marketing
Subtitle: readings and cases
By: [edited] by Chris Halliburton, Reinhard Hünerberg.
Contributors: Halliburton, Chris.; Hünerberg, Reinhard.
Publisher: Addison-Wesley
Published: 1993
Place of publication: Wokingham, England; Reading, Mass
Language: eng
Number of pages: 489
Subjects: Marketing -- Europe.; Marketing -- Europe -- Case studies.
Notes: Includes bibliographical references.