Audience, relevance, and search
Subtitle: targeting Web audiences with relevant content
By: James Mathewson, Frank Donatone, Cynthia Fishel
Contributors: Donatone, Frank; Fishel, Cynthia
Publisher: IBM Press/Pearson
Published: 2010
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 177
ISBN-13: 9780137004201
Notes: Includes bibliographical references and index.
Table of contents: title: Writing for Web users implies writing for search engines; title: How the Web medium has evolved from its print origins; title: Writing relevant content for the Web audience; title: Discovering and using popular keywords to attract your target audience; title: Engaging with your Web visitors through more targeted search referrals; title: Developing a search-optimized site architecture; title: Gaining credibility through pagerank; title: Capturing social media opportunities; title: Measuring Web content effectiveness.