The Upside Down Guide to writing for the Press
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740307023
Table of contents: title: Content; title: 1. The inverted pyramid; title: 2. How do we define News?; title: 3. The painful birth of a press release; title: 4. Structuring a Press Release – The Six Ws; title: 5. What can I put into a Press Release?; title: 6. Getting the picture?; title: 7. Journalists’ pet hates – and some ways to avoid them; title: 8. PRINT versus DIGITAL – What price conventional Press Relations in the Twitter age?; title: 9. Writing for the Web and other electronic media; title: 10. LANGUAGE: Confusion reins: or should that be reigns?; title: 11. Summing Up