Conceptual issues in consumer behaviour
Subtitle: the Indian context
By: S. Ramesh Kumar.
Edition: 1st impression.
Publisher: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia
Published: 2006
Place of publication: Delhi
Language: eng
Number of pages: 323
Subjects: Consumer behavior -- India.; Consumers -- India -- Attitudes.; Marketing -- India.
Other titles: Consumer behaviour
Notes: Includes advertisement pages.

Includes bibliographical references (p. [318]-323).