Creativity at Work
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305319
Table of contents: title: Content; title: 1. Why be creative?; title: 1.1. Operational thinking; title: 1.2. The pleasures and perils of mindsets; title: 1.3. Finding something new; title: 2. What is creativity?; title: 2.1. Creativity as magic; title: 2.2. Creativity as journey; title: 2.3. Creativity as competency; title: 2.4. Creativity as practice; title: 3. Inner motivation: the reason for the journey; title: 3.1. ‘Flow’; title: 3.2. Finding the flow state; title: 4. Exploring the territory: looking for opportunities; title: 4.1. The curse of the right answer; title: 4.2. What do you mean, ‘goal orientation’?; title: 4.3. ‘How to’; title: 4.4. Shifting perspective; title: 5. Discovering new ideas: mental agility; title: 5.1. From ‘how to’ to ‘how about’; title: 5.2. Thinking about thinking; title: 5.3. A short history of associative thinking; title: 5.4. Metaphorical thinking; title: 5.5. Using an oracle; title: 5.6. Reversal and assumption challenge; title: 6. Developing your ideas: design thinking; title: 6.1. Design thinking and analytical thinking; title: 6.2. The five stages of design thinking; title: 6.3. Opportunity-led planning; title: 6.4. Design thinking at work; title: 7. Validating your solution: objectivity; title: 7.1. Building feasibility; title: 7.2. Creating a business case; title: 7.3. Challenging your own biases; title: 7.4. The Sceptic’s Checklist; title: 8. Managing risk: think dangerously, live safely; title: 8.1. Managing your stakeholders; title: 8.2. Solution effect analysis; title: 8.3. Engagement: limiting the risk; title: 9. Afterword; title: 10. Appendix: where to go from here