Does radio sell goods?
Subtitle: A laboratory measurement of the sales effectiveness of radio broadcasting, based on a study of the relative consumer use of radio advertised products in radio homes and non-radio homes in 10 representative cities
Contributors: Columbia Broadcasting System, Inc
Publisher: Columbia Broadcasting System
Published: 1931
Language: eng
Number of pages: 35
Subjects: Advertising; Radio advertising
Notes: "An inquiry conducted by ... Robert F. Elder."

Microfilm. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.