Using qualitative research in advertising
Subtitle: strategies, techniques, and applications
By: Margaret A. Morrison ... [et al.].
Edition: 2nd ed.
Publisher: SAGE
Published: 2012
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 218
ISBN-13: 9781412987240
Subjects: Methodology; Research; Qualitative research; Marketing research; Advertising
Notes: Includes bibliographical references and index.