Competition Demystified
Subtitle: A Radically Simplified Approach to Business Strategy
Publisher: Portfolio Hardcover
Published: August 22, 2005
Language: eng
Format: Hardcover
Number of pages: 416
ISBN-13: 9781591840572
Subjects: Business competition; Business strategy; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Business & Economics / Management; Business planning; Competition; Strategic Planning
First sentence: For at least the last half century, strategy has been a major focus of management concern.
Description: Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through customer captivity, lower production costs, or economies of scale--it can manage these advantages, anticipate competitors' moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses, and his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.--From publisher description.