Creating and marketing new products and services
By: Rosanna Garcia
Publisher: CRC Press
Published: 2014
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 412
ISBN-13: 9781482203608
Subjects: New products; Marketing research; Product design
Notes: Includes bibliographical references and index.
Table of contents: title: The proactive new product development process; title: New product innovation strategy; title: Opportunity identification and idea generation: the fuzzy front end; title: Out of the fuzzy front end into the design phase; title: The concept test; title: Perceptual maps; title: Estimating sales potential; title: The proactive new product development process; title: Product/market testing; title: Launch and beyond; title: Global new product development; title: Sustainability in innovation.