Sneaker wars
Subtitle: the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport
By: Barbara Smit
Edition: 1st ed.
Publisher: Ecco
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 384
ISBN-13: 9780061246579
Subjects: Footwear industry; Adidas-Salomon AG; Sporting goods industry; Athletic shoes; PUMA AG Rudolf Dassler Sport; History
Description: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Notes: Includes bibliographical references (p. [345]-368) and index.
Table of contents: title: Two brothers, one feud; title: Champions of the world; title: Multibillion-dollar rescue.