Judgmental bias in marketing decisions caused by vivid information
By: by John C. Whitney, Jr
Series: Working paper / Division of Research, Harvard Business School -- 1-785-009; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 1-785-009
Publisher: Division of Research, Harvard Business School
Published: 1984
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 31
Subjects: Marketing; Decision making
Notes: "August 1984."

Bibliography: p. 27-31.