American brands in developing countries
By: by Y.L.R. Moorthi & Kevin Lane Keller.
Contributors: Indian Institute of Management, Bangalore.
Series: Working paper ;; no. 187; Working paper (Indian Institute of Management, Bangalore) ;; 187.
Publisher: Indian Institute of Management
Published: 2002
Place of publication: Bangalore
Language: eng
Format: Microform
Number of pages: 25
Subjects: Brand name products -- Developing countries.; Business names -- United States.
Notes: Includes bibliographical references (p. 21-24).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.