The golden secrets of lettering
Subtitle: letter design from first sketch to final artwork
By: Martina Flor
Contributors: Flor, Martina
Edition: English edition.
Publisher: Princeton Architectural Press
Published: 2017
Language: eng
Translated from: ger
Translation of: Lust auf Lettering
Number of pages: 167
ISBN-13: 9781616895730
Subjects: Lettering; Technique
Other titles: Lettering
Work titles: Lust auf Lettering
Description: The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.
Notes: "Simultaneously published in Germany with the title Lust auf Lettering by Verlag Hermann Schmidt. Verlag Hermann Schmidt 2017" --Colophon.

Translated from the German.

Includes bibliographical references (page 166).
Table of contents: title: Foreword; title: Introduction; title: Visual storytelling : defining lettering and its difference from calligraphy and type design; title: The typographic eye : the importance of observation; title: The basics : the DNA of letters; title: Tools and their applications : pens, brushes, and other tools; title: The lettering designers playground : an overview of lettering styles; title: Composition and embellishments : structure, hierarchy, and flourishes; title: Sketching letterforms : from rough sketch to refined drawing (and some helpful tips and tricks); title: From analog to digital : vectorizing your lettering; title: The finishing touch : adding color and texture; title: Work in progress : becoming a professional lettering designer.