The American look
Subtitle: fashion, sportswear and the image of women in 1930s and 1940s New York
By: Rebecca Arnold.
Publisher: I.B. Tauris
Published: 2009
Place of publication: London; New York
Language: eng
Number of pages: 237
ISBN-13: 9781845118969; 9781860647635
Subjects: Fashion -- New York (State) -- New York -- History -- 20th century; Women's clothing -- New York (State) -- New York -- History -- 20th century; Fashion -- New York (State) -- New York -- Social aspects; Women -- New York (State) -- New York; Body image -- New York (State) -- New York -- History -- 20th century
Description: Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born.
Notes: Includes bibliographical references (p. 211-230) and index.
Table of contents: title: 1. New York and the evolution of sportswear 1929-39 : New York City ; Sportswear ; The modern sportswear aesthetic I; title: 2. American body culture : Body image/body culture ; Health and hygiene ; Exercise and dance ; Sports body; title: 3. Sportswear and the New York fashion industry during the Depression : Effects of the Depression ; Career women ; The fashion group; title: 4. Sportswear's promotion during the 1930s : New York department stores ; The fashion media ; The monastic dress and sportswear promotion in the late 1930s; title: 5. Sportswear and the New York fashion industry during the second world war : Effects of the second world war ; Sportswear and representation ; The modern sportswear aesthetic II; title: 6. The American look and the rise of the designer : The American look ; New York sportswear designers and consumerism ; The women of fashion 1947; title: Conclusion.