Le management du marketing
By: Philip Kotler, Pierre Filiatrault, Ronald E. Turner.
Contributors: Filiatrault, Pierre, 1940-; Turner, Ronald E., 1931-
Publisher: Morin
Published: 1993
Place of publication: Boucherville, Qué
Language: fre
Number of pages: 1144
Subjects: Marketing -- Gestion.
Notes: Traduction de: Marketing management.

cn 93096274  t_oclc

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