Revival of the fittest
Subtitle: why good companies go bad and how great managers remake them
By: Donald N. Sull
Publisher: Harvard Business School Press
Published: 2003
Place of publication: Boston, Mass
Language: eng
Number of pages: 203
Subjects: Corporate image; Organizational change; Organizational effectiveness
Description: "In Revival of the Fittest, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organizational lifespan. Ironically, argues Sull, leaders sow the seads of failure during a company's most successful times, when they make a set of commitments - whether to a core strategy, a key customer, or an innovative manufacturing method - that constitute the company's success formula. Managers become so married to the formula that they can't divorce themselves from it when the competitive situation changes. They respond to the future by doing more of what worked in the past - a phenomenon Sull calls "active inertia."" "Based on extensive global research into successful and failed transformation across many industries, Revival of the Fittest introduces a three-step model for making transforming commitments - actions that prevent managers from reinforcing old behaviors in the face of change."--Jacket.
Notes: Includes index.
Table of contents: title: The lifecycle of commitments; title: Active inertia; title: Is your organization at risk?; title: The power of transforming commitments; title: Which commitment is right for your company?; title: Are you right for the commitment?; title: Giving your commitment teeth; title: The seven deadly sins of transforming commitments; title: The personal side of professional commitments.