The marketer's guide to public relations in the 21st century
By: Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
Contributors: Whalen, Patricia T; Harris, Thomas L., 1931-
Publisher: Texere
Published: 2006
Place of publication: Mason, Ohio
Language: eng
Number of pages: 287
Subjects: Corporations -- Public relations; Marketing -- Management; Public relations
Notes: Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991

Includes bibliographical references (p. 273-277) and index