Strategies for effective customer education
By: Peter Honebein.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 191
Subjects: Consumer education.; Customer relations.
Description: Customer education is a key element of your marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. If you're a marketer, trainer, or customer service professional, Strategies for Effective Customer Education is your guide for planning your company's customer education strategy.
Notes: Includes bibliographical references (p. 175-180) and index.
"American Marketing Association."