Products and Process Innovation in the Food Industry
By: edited by Bruce Traill, Klaus G. Grunert
Contributors: Grunert, Klaus G.
Publisher: Springer US
Published: 1997
Place of publication: Boston, MA
Language: eng
Format: [electronic resource] /
Number of pages: 242
ISBN-13: 9781461311331
Description: Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.