Marketing analysis for societal problems
By: [National Conference on Social Marketing, December 1972] ; edited by Jagdish N. Sheth and Peter L. Wright.
Contributors: Sheth, Jagdish N., ed.; Wright, Peter Lee, 1943- ed.
Series: Marketing symposium series
Publisher: University of Illinois
Published: 1974
Place of publication: Urbana
Language: eng
Number of pages: 270
Subjects: Marketing -- Social aspects -- Congresses.; Marketing -- Congresses.; Social marketing.
Description: 270 p. ; 24 cm
Notes: Includes bibliographies.