The soul of the new consumer
Subtitle: the attitudes, behaviors, and preferences of E-customers
By: Laurie Windham with Ken Orton
Contributors: Orton, Ken
Publisher: Allworth Press
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 307
Subjects: Electronic commerce; Consumer behavior; Brand choice
Description: "This book presents in-depth analyses of new customer behaviour and reveals how profoundly the Internet has transformed customers' demands. E-business strategists Laurie Windham and Ken Orton advise businesses on how to create successful online customer relationships and predict what will be required to capture the next wave of new consumer opportunities.

Based on years of market research and thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing sales and distribution channels; breaking through to new online markets; and understanding consumer versus business markets."--BOOK JACKET.
Notes: Includes bibliographical references (p. 293-297) and index