The fundamentals and practice of marketing
By: John Wilmshurst.
Contributors: Institute of Marketing.; CAM Foundation.
Edition: 3rd ed.
Publisher: Butterworth-Heinmann
Published: 1995
Place of publication: London; Boston
Language: eng
Number of pages: 324
Subjects: Marketing.
Notes: Includes bibliographies and index.
"Published on behalf of the Institute of Marketing and the CAM Foundation."