Beyond branding
Subtitle: how the new values of transparency and integrity are changing the world of brands
By: edited by Nicholas Ind
Contributors: NetLibrary, Inc
Publisher: Kogan Page
Published: 2005
Place of publication: London
Language: eng
Format: [electronic resource] :
Number of pages: 236
Subjects: Business names; Business ethics; Brand name products; Integrity
Notes: Originally published: 2003.

Includes bibliographical references.

Electronic access restricted to subscribers.

Text (HTML/netLibrary eBook) and search engine.

Electronic data. Boulder, Colo. : NetLibrary, 2005.

Mode of access: Intranet.

System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.

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