12 simple steps to a winning marketing plan
By: Geraldine A. Larkin
Publisher: Probus Pub. Co.
Published: 1992
Place of publication: Chicago
Language: eng
Number of pages: 217
Subjects: Planning; Management; Marketing research; Marketing; Direct marketing; Decision making
Other titles: Twelve simple steps to a winning marketing plan
Notes: Includes bibliographical references (p. 211) and index.