CIM Coursebook 02/03 Marketing Operations (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: January 1, 2003
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780750657075
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Professional - General; Business & Economics / Marketing / General; Marketing - General
First sentence: This element of the text focuses on the process of effectively 'doing' marketing.