Optimal advertising pricing policies in a mature market
Subtitle: a dynamic duopoly model
By: by Sheng C. Hu, Manohar U. Kalwani, Kin-Nam Lau.
Contributors: Kalwani, Manohar U.; Lau, Kin-Nam.
Series: Paper ;; no. 959; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 959.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1989
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 32
Subjects: Marketing -- Management -- Econometric models.; Advertising -- Costs -- Econometric models.; Pricing -- Econometric models.; Product management -- Econometric models.
Notes: Includes bibliographical references (p. 31-32).
"July 1989."