Creative strategy in advertising
By: A. Jerome Jewler, Bonnie L. Drewniany.
Contributors: Drewniany, Bonnie L.
Edition: 8th ed.
Publisher: Thomson/Wadsworth
Published: 2005
Place of publication: Belmont, CA
Language: eng
Number of pages: 336
Subjects: Advertising copy.; Advertising layout and typography.
Notes: Includes bibliographical references (p. 322-326) and index.