To the Desert and Back
Subtitle: The Story of the Most Dramatic Business Transformation on Record
Edition: 1 edition
Publisher: Jossey-Bass
Published: May 7, 2003
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780787966775
Subjects: Business strategy; Management & management techniques; Food And Beverage Industries (Economic Aspects); Consolidation and merger of co; Corporate Mergers And Acquisitions; Industries - General; Business & Economics; Business / Economics / Finance; Corporate reorganizations; Business/Economics; Consolidation and merger of corporations; Corporate & Business History - General; Business & Economics / Workplace Culture; Food industry and trade; Netherlands; Unilever N.V; Case studies
First sentence: In the spring of 1995, the fourteen hundred employees of Unilever Vlees Groupe Nederland (UVGN) assembled in the early morning at their factories and boarded motor buses for a field trip.