Test item file [to accompany] Marketing management, by Philip Kotler
By: Betty Pritchett, Thomas K. Pritchett
Contributors: Pritchett, Thomas K.; Kotler, Philip
Edition: Millennium ed.
Publisher: Prentice Hall
Published: 2000
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780130135964
Subjects: Marketing; Management