Business Marketing
Subtitle: An Interaction and Network Perspective
Contributors: Kristian K. Möller (Editor); David T. Wilson (Editor)
Edition: 1 edition
Publisher: Springer
Published: November 30, 1995
Language: eng
Format: Hardcover
Number of pages: 660
ISBN-13: 9780792395041
Subjects: Sales & marketing; Management; Marketing; Business & Economics; Business / Economics / Finance; Strategic alliances (Business); Business/Economics; Marketing - General; Management - General; Business & Economics / Marketing / General; Business & Economics-Management - General; Industrial marketing