Marketing and performance benchmarks for the fresh produce industry
By: Edward W. McLaughlin, Kristen Park, Debra J. Perosio.
Contributors: Park, Kristen.; Perosio, Debra J.; Produce Marketing Association (U.S.); Cornell University. Food Industry Management Program.; New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: R.B -- 97-15.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 97-15.
Publisher: Produce Marketing Association; Food Industry Management, Cornell University
Published: 1997
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 125
Subjects: Produce trade -- United States -- Evaluation.; Produce trade -- Research -- United States.
Other titles: Freshtrack 1997.; Fresh track 1997.
Notes: Includes bibliographical references (p. 125).