Festive
Subtitle: The Art and Design of Promotional Mailing
Publisher: Rotovision
Published: November 2002
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9782880467388
Subjects: Advertising; Industrial / Commercial Art & Design; Graphic Arts - General; Business & Economics; Business/Economics; Advertising & Promotion; Art & Art Instruction
First sentence: "For an idea to make the cut as an After Hours holiday mailing, we apply the following criteria: it must involve an activity; every component of the activity must be able to be included in the piece; it must be something that can be done with kids; it must not be about Christmas only; it must have potential for politically incorrect copy; and it must be able to be mailed."