Personality research in marketing
Subtitle: a bibliography
By: compiled and edited by Dik Warren Twedt ... [et al.].
Contributors: Twedt, Dik Warren, 1920-; American Marketing Association.
Series: Bibliography series ;; #23; Bibliography series (American Marketing Association) ;; no. 23.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 44
Subjects: Marketing research -- Bibliography.; Personality -- Bibliography.
Notes: Includes index.