The positive case for negative campaigning
By: Kyle Mattes and David P. Redlawsk
Contributors: Redlawsk, David P., author
Publisher: The University of Chicago Press
Published: 2014
Language: eng
Number of pages: 257
ISBN-13: 9780226202020; 9780226202167
Subjects: Campaign literature; Political campaigns; Mass media; Negativism
Notes: Includes bibliographical references and index.
Table of contents: title: Voters and negativity, and why the media can't help / with Stefan Mancevski; title: What do voters think? social desirability and attitudes about negativity; title: Examining voter response to real campaign ads; title: Modeling negativity; title: That ad said what? the importance of ad credibility; title: How the possibility of lies damages voter confidence in negativity.