Marketing Fundamentals
Subtitle: CIM Revision Cards 05/06
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 118
ISBN-13: 9780080501369
Description: Succinct, relevant and Compact.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Marketing Fundamentals; Unit 1: The Development of Marketing and Marketing Orientation; Unit 2: Marketing Planning and Budgeting; Unit 3: Product; Unit 4: New Product Development and Portfolio Management; Unit 5: Price Operations; Unit 6: Place Operations; Unit 7: Promotional Operations; Unit 8: Services and Customer Care; Unit 9: Marketing in Context.