Media virus!
Subtitle: hidden agendas in popular culture
By: Douglas Rushkoff
Edition: [Rev. and updated ed.].
Publisher: Ballantine Books
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 344
ISBN-13: 9780345397744
Subjects: Subcultuur; Mass media and culture; Culture populaire; Popular culture; Massamedia; Médias et culture; Beïnvloeding; Sociale verandering; Publieke opinie
Description: Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean?

Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....
Notes: Includes bibliographical references (p. 329-331) and index.
Table of contents: title: The datasphere; title: TV forums; title: Presidential campaigning; title: Kids TV; title: The MTV revolution; title: Alternative media; title: Tactical media; title: The net; title: Pranks; title: Meta-media.