Sponsor all-media evaluation study
Subtitle: [An analytical appraisal of the eight major advertising media
By: researched and written by Ray Lapica over a period of two years, with foreword by Ben Duffy, president of BBDO]
Publisher: Sponsor Services
Published: 1954
Place of publication: New York
Language: eng
Number of pages: 155
Subjects: Advertising.
Other titles: All-media evaluation study.
Notes: "This 26-part study ... should serve as a convenient handbook of media evaluation for advertiser, agencyman and media man alike."
The articles first appeared in issues of Sponsor, from Apr. 6, 1953 to July 12, 1954 inclusive.