The CIM Marketing Dictionary
Subtitle: Published in association with the Chartered Institute of Marketing A Professional Development Series title (Marketing Series)
Edition: 5 edition
Publisher: Butterworth-Heinemann
Published: March 24, 1998
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780750623469
Subjects: Reference works; Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General; Dictionaries; Marketing
First sentence: A la carte The practice of choosing a range of creative and marketing services from ad hoc suppliers for a fee rather than having just one central source, e.g. and advertising agency.
Notes: Fifth Edition