There's No Business That's Not Show Business
Subtitle: Marketing in an Experience Culture
Edition: 1st edition
Publisher: FT Press
Published: June 24, 2003
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780130471192
Subjects: Sales & marketing; Management Science; Business/Economics; Corporate Planning; Product Management; Marketing - General; Business & Economics; Business / Economics / Finance; Customer relations; Customer Service; Advertising & Promotion; Business & Economics / Systems & Planning; Marketing; Strategic Planning; Brand name products; Corporate image
First sentence: The invitations arrived in the mail, wrapped in black leather with a steel zipper.