Media, organizations and identity
By: edited by Lilie Chouliaraki and Mette Morsing.
Contributors: Chouliaraki, Lilie.; Morsing, Mette.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230515512
Subjects: Mass media and business; Corporate image; Mass media -- Economic aspects; Corporations -- Public relations
Description: "The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: INTRODUCTION / L. Chouliaraki and M. Morsing * MEDIA AS BUSINESS * Rethinking Television in the Digital Age / J. Turow * BBC and new media: public service broadcasting in a corporate market environment / N. Thumim and L. Chouliaraki * Expansion and Autonomy: The Rise of the Business Press / P. Kjær * MEDIA IN BUSINESS * Strategic auto-communication in identity-image interplay: The dynamics of mediatizing organizational identity / M. Morsing and A. Kjærgaard * Mediatizing a Corporate Brand? Identity-effects on LEGO of establishing a media company / E. Karmark * Making sense of a crucial interface: Corporate Communication and the NEWS Media / J. P. Cornelissen, C. Carroll and W. J. L. Elving * BUSINESS IN THE MEDIA * Place branding and globalization. Media is the message? P. van Ham * Identity and Appeal in the Humanitarian Brand / A. Vestergaard * The Construction of Businesswomen in the Media: Between Evil and Frailty / B. Czarniawska.