The business of intellectual property
By: Christopher M. Arena, Eduardo M. Carreras.
Contributors: Carreras, Eduardo M.
Publisher: Oxford University Press
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 398
ISBN-13: 9780195338386
Subjects: Intellectual property -- Economic aspects -- United States.
Notes: Includes bibliographical references and index.
Table of contents: value: Short stories; value: The intellectual property economy; value: Information assets; value: Using information assets to create value : creativity, invention, and innovation; value: Attaching intellectual proerty to information assets; value: Strategic implications for business; value: Strategic considerations in innovation; value: Linking innovation, business, and intellectual property; value: Elemements of intellectual property strategies from successful; value: The value extraction points-understanding the business model and the value chain; value: Extractnig value from intellectual property; value: Developing a value creation intellectual property strategy; value: Implementing the value focused strategy-a model intellectual property program; value: Acquiring information assets; value: Protecting intellectual property; value: Extracting value from information assets; value: Managing the program.