A note on "Advertising and the price and quality of optometric services"
By: by Philip M. Parker.
Series: Working papers / INSEAD -- no.91/28/MKT
Publisher: INSEAD
Published: 1991
Place of publication: Fontainebleau
Language: eng
Number of pages: 11
Subjects: Vision -- Testing -- Marketing.; Vision -- Testing -- Advertising.
Other titles: Advertising and the price and quality of optometric services.