A framework for the comparison of marketing models
Subtitle: a Delphi study
By: by Jean-Claude Larréché and David B. Montgomery
Contributors: Montgomery, David B. (David Bruce); Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 77-102; Report (Marketing Science Institute) -- no. 77-102.
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Marketing; Mathematical models; Marketing research; Delphi method
Notes: "Marketing Science Institute Research Program technical report"--Cover.

"February 1977."

Bibliography: p. 31-34.