The Impact of Culture on Relationship Marketing in International Services
Subtitle: A Target Group-Specific Analysis in the Context of Banking Services ... Science / Angewandte Marketingforschung)
Publisher: Gabler Verlag; Jan H Schumann
Published: Sep 24, 2009
Format: paperback
Number of pages: 300
ISBN-13: 9783834920188
Notes: Source title: The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services ... Science / Angewandte Marketingforschung)