Category management in the Western European fast-moving consumer goods industry
Subtitle: a myth or a reality? : the Oral-B Laboratories approach.
Contributors: University of North London. Business School.
Published: 1998
Language: eng
Number of pages: 91
Notes: Unpublished typescript.

Submitted in partial fulfilment of the requirements for the degree of M.A. International Business - University of North London, 1998.