Marketing management for health care executives
By: researched and written by Peter B. Laubach, Richard L. Rand, Paul A. Laubach ; prepared for the American College of Hospital Administrators.
Contributors: Rand, Richard L., joint author.; Laubach, Paul A., joint author.; American College of Hospital Administrators.
Publisher: Engineering & Management Sciences Corp.
Published: 1978
Place of publication: Woodland Hills, Calif
Language: eng
Number of pages: 200
Subjects: Hospitals -- Administration -- Case studies.; Hospitals -- Administration -- Problems, exercises, etc.; Hospital care -- Marketing -- Case studies.; Hospital care -- Marketing -- Problems, exercises, etc.