The prediction of consumer buying intentions
Subtitle: a comparative study of the predictive efficacy of two attitudinal models
By: Rabi S. Bhagat, P.S. Raju, Jagdish N. Sheth
Contributors: Raju, P. S., joint author; Sheth, Jagdish N, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 234; Faculty working papers -- no. 234.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 37
Subjects: Attitudes; Consumers; Prediction theory
Notes: Includes bibliographical references (p. 26-29).