Essentials of global marketing
By: Svend Hollensen.
Contributors: Hollensen, Svend.
Publisher: Pearson Education
Published: 2008
Place of publication: Harlow, England; New York
Language: eng
ISBN-13: 9780273717843
Subjects: Export marketing; Export marketing -- Case studies
Genres: Case studies.
Notes: Shortened version of: Global marketing. 4th ed. 2007.

Includes bibliographical references and index.