The accidental library marketer
By: Kathy Dempsey.
Publisher: Information Today, Inc.; Information Today
Published: 2009
Place of publication: Medford, N.J
Language: eng
Number of pages: 294
ISBN-13: 9781573873680
Subjects: Libraries -- Marketing; Libraries -- Public relations
Description: The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
Notes: Includes bibliographical references and index.
Table of contents: title: How and why people become accidental marketers; title: Starting with the basics of communication; title: Assessing your current situation; title: Using demographic, geographic, and census data; title: What marketing experts think is most important; title: Getting administrators, managers, and staff to buy in; title: Making evidence-based decisions with administrators; title: Don't shy away from statistics; title: Understanding the cycle of true marketing; title: Writing your formal plans; title: Basic rules for producing good promotional materials; title: Getting the message out; title: Using your website for public relations and outreach; title: Finally, the fun stuff.