Big Business Blunders
Subtitle: Mistakes in Multinational Marketing (Irwin series in marketing)
Publisher: Irwin Professional Pub
Published: October 1982
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9780256028508
Subjects: International business; Sales & marketing; International Marketing; Business / Economics / Finance; Business/Economics; International - Marketing; Export marketing; International business enterpr