Advances in Health Economics
Contributors: Anthony Scott (Editor); Alan Maynard (Editor); Robert Elliott (Editor)
Publisher: Wiley
Published: January 17, 2003
Language: eng
Number of pages: 274
ISBN-13: 9780470848838
First sentence: Although the concept of willingness to pay (WTP) has existed for a long time, it was not until the 1960s that the first empirical application was published in a journal (Davis 1963).