Consumer Behavior
Subtitle: Buying, Having, and Being (4th Edition)
Edition: 4 edition
Publisher: Prentice Hall
Published: July 27, 1998
Language: eng
Format: Hardcover
Number of pages: 608
ISBN-13: 9780137957255
Subjects: Market research; Consumer Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research