Marketing the arts
By: edited by Michael P. Mokwa, William M. Dawson, E. Arthur Prieve.
Contributors: Mokwa, Michael P.; Dawson, William M.; Prieve, E. Arthur.
Series: Praeger series in public and nonprofit sector marketing
Publisher: Praeger; ABC-CLIO, LLC
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: Arts -- Marketing.; Arts -- Management.
Notes: Includes bibliographies.