Reengineering retail
Subtitle: the future of selling in a post-digital world
By: Doug Stephens ; foreword by Joseph Pine
Publisher: Figure 1 Publishing
Published: 2017
Language: eng
Number of pages: 276
ISBN-13: 9781927958810
Copyright date: 2017
Subjects: Consumer behavior; Consumption (Economics); Retail trade
Description: Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.
Notes: Includes bibliographical references (pages 256-268) and index.
Table of contents: title: Retail is dead: Software eats retail ; Farewell to Bentonville ; Know thy enemy ; A one-click world ; The delivery arms race ; Requiem for Don Draper ; The end of the beginning; title: Media is the store: Ecommerce 3.0 ; A future artificially sweetened ; Virtually there ; A whole new reality ; Baby, you can print my car ; Is retail dead; title: The store is media: The human elements of retail; title: Generation Ex(perience) ; The shopping space of the future ; The store is media ; The future of retail ; A bright new era; title: Reengineering retail: Engineering the future ; Setting the stage for innovation ; Cultivating an innovative mindset ; Implementing innovation ; Reengineering retail ; Retail is alive.