Marketing management
Subtitle: strategies and cases
By: [edited by] M. Wayne DeLozier and Arch Woodside.
Contributors: DeLozier, M. Wayne.; Woodside, Arch G.
Publisher: Merrill
Published: 1978
Place of publication: Columbus
Language: eng
Number of pages: 838
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographies and indexes.