"You are where you shop"
Subtitle: channel associations and the drivers of cross-channel variation in shopping behavior
By: J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro
Contributors: Shankar, Venkatesh, 1962-; Ferraro, Rosellina
Series: Report -- no. 02-117; Report (Marketing Science Institute) -- no. 02-117
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 30
Subjects: Marketing channels; Consumer behavior
Notes: "Working paper series."

Includes bibliographical references (p. 29-30)