Beyond disruption
Subtitle: changing the rules in the marketplace
By: Jean-Marie Dru.
Publisher: Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 304
Subjects: Advertising.; Marketing.
Notes: Includes index.
Table of contents: title: Machine generated contents note: 19 Introduction Jean-Marie Dru; title: 29 Seven Disruption Stories; title: DISRUPTION CONTEXT; title: 45 1. America, the Disruptive Brand Cindy Scott/Tom Carroll; title: 53 2. Disruptive Organizations Anne Charbonneau; title: 61 3. Disrupting Marketing Conventions David Hackworthy / Ian Leslie; title: DISRUPTION AT WORK; title: 79 4. First Impressions Neil Dawson; title: 87 5. State of the Art John Hunt/ Marie Jamieson; title: 107 6. Workshops John Hunt / Marie Jamieson; title: 129 7. Tools Fiona Clancy; title: DISRUPTION SCOPE; title: 147 8. Disruption across Disciplines Gavin Hilton / Alastair Maclean; title: 161 9. Street-Level Disruptions Anna, Johan, Claes, Albin and friends; title: 171 10. Tactile Disruptions Louis Gavin; title: 179 11. Disruption On-line Heather Albrecht / Neil Lawrence / Paul Worboys; title: 189 12. Disruption, Interruption, Permission Laurie Coots; title: 199 13. Disruptive Media Planning Monica Karo; title: 205 14. Disruption in Political Advertising Trevor Beattie / Rob Alexander; title: 213 15. Disruption in Emerging Markets Gavin Heron / Sandip Mahapatra; title: 225 16. The Luxury of Disruption Adam Stagliano; title: DISRUPTION TOMORROW; title: 245 17. Insights Richard Monturo; title: 259 18. Connections Nick McLean; title: 273 19. A New Business Model Robert Birge / Damian O'Malley; title: 287 Conclusion Jean-Marie Dru.