Content is cash
Subtitle: leveraging great content and the web for increased traffic, sales, leads, and buzz
By: Wendy Montes de Oca
Edition: 1st ed.
Publisher: Que Pub.
Published: 2012
Place of publication: Indianapolis, Ind
Language: eng
Number of pages: 219
ISBN-13: 9780789741080
Subjects: Marketing; Computer programs; Internet marketing; Strategic planning
Notes: Includes index.
Table of contents: title: Content rules!; title: Online content syndication : what you need to know; title: The power of search : understanding search engine optmization for more effective content-based marketing efforts; title: What came first? : the guerilla or the web?; title: What is content?; title: Learning and leveraging the SONAR content distribution model; title: SEO for SONAR : how to get found by search engines; title: SONAR in action : results and analytics; title: Monetize the traffic : blueprint to building a site that leverages SONAR; title: Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics; title: How to write great, free content (that gets read and passed around!); title: The best SONAR platforms : my personal list.