Marketing decision making
Subtitle: strategy and payoff
By: Gordon E. Miracle, editor
Contributors: Conference on Marketing Management (University of Michigan)
Series: Michigan business papers -- 40; Michigan business papers -- no. 40.
Publisher: Bureau of Business Research, Graduate School of Business Administration, University of Michigan
Published: 1965
Place of publication: Ann Arbor, Mich
Language: eng
Number of pages: 74
Subjects: Marketing
Notes: Seventh annual Conference on Marketing Management, April 3, 1964.