Marketing research
Subtitle: the impact of the Internet
By: Carl McDaniel, Jr., Roger Gates.
Contributors: Gates, Roger H., 1942-; McDaniel, Carl D.
Edition: 5th ed.
Publisher: South-Western
Published: 2002
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 682
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 26-36 of 3rd group) and index.
Rev. ed. of: Contemporary marketing research. 4th. c1999.