Consumer expectation vs. realizations
Subtitle: a potential source of consumer dissatisfaction
By: by Clint B. Tankersely [ie., Tankersley]
Contributors: Dornoff, Donald J
Series: Working paper ; WP-76 9
Publisher: Management Research Center, School of Management, Syracuse University
Published: 1976
Place of publication: Syracuse, N.Y
Language: eng
Number of pages: 13
Subjects: Industries -- Social aspects -- Public opinion; Consumers -- Public opinion
Notes: Bibliography : leaf 13