An exploratory study of sales promotion activities in toilet soap category
Subtitle: an insight into consumer and retailer perceptions
By: Sonal Kureshi, Preeta Vyas.
Contributors: Indian Institute of Managemet, Ahmedabad.
Series: Working paper ;; w.p. no. 2002-07-02; Working paper (Indian Institute of Management, Ahmedabad) ;; w.p. no. 2002-07-02.
Publisher: Indian Institute of Management
Published: 2002
Place of publication: Ahmedabad, India
Language: eng
Format: Microform
Number of pages: 21
Subjects: Marketing -- India -- Management.; Soap.
Notes: Includes bibliographical references (leaf 21).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2003. 1 microfiche. Master microform held by: DLC.