New product development
By: [contributors, Conrad Berenson ... et al.].
Contributors: Iansiti, Marco, 1961-; Kosnik, Thomas J.; Lynn, Gary S.; MacCormack, Alan; Mohr-Jackson, Iris; Rangan, V. Kasturi; Tabrizi, Behnam N.; Thomke, Stefan; Walleigh, Rick; Wheelwright, Steven C., 1943-
Edition: 2nd ed.
Series: Business fundamentals; Business fundamentals (Series)
Publisher: HBS Pub.
Published: 2002
Place of publication: Boston, MA
Language: eng
Number of pages: 159
ISBN-13: 9781578519897
Subjects: New products; Product management
Notes: Other contributors: Marco Iansiti, Thomas J. Kosnik, Gary S. Lynn, Alan MacCormack, Iris Mohr-Jackson, V. Kasturi Rangan, Behham Tabrizi, Stefan Thomke, Rick Walleigh, Steven C. Wheelwright; contributors from cover.

"HBS number: 9896"--Cover.

Includes bibliographical references.
Table of contents: title: Introduction; title: The new product development imperative; title: Product development : a customer-driven approach; title: Note on lead user research; title: New product commercialization : common mistakes; title: Defining next-generation products : an inside look; title: Developing products on Internet time; title: New product team learning : developing and profiting from your knowledge capital; title: IDEO product development; title: Product rejuvenation : a less risky alternative to product innovation.