Marketing-Management von Warentestinstitutionen
Subtitle: e. Beitrag zum Non-Business-Marketing u. zur Verbraucherpolitik
By: Cornelia Kandler.
Edition: 1. Aufl.
Series: Nicolai Wissenschaft
Publisher: Nicolai
Published: 1980
Place of publication: Berlin
Language: ger
Number of pages: 491
Subjects: Consumer protection -- Germany (West); Commercial products -- Germany (West) -- Testing.; Marketing -- Germany (West) -- Management.
Notes: Bibliography: p. 420-491.