Creating A Company for Customers
Subtitle: How to Build and Lead a Market Driven Organization
Edition: 1st edition
Publisher: Financial Times Prentice Hall
Published: April 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780273642497
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Customer Service; Marketing - General; Business & Economics / Investments & Securities