European insights in marketing management
By: edited by David Midgley and Gordon Wills ; with contributions from Martin Christopher ... [et al.].
Contributors: Midgley, David.; Prestoungrange, Gordon.; Christopher, Martin.
Series: European insights ; no. 4
Publisher: MCB
Published: 1977
Place of publication: Bradford
Language: eng
Number of pages: 251
Subjects: Marketing -- Europe -- Management -- Addresses, essays, lectures
Other titles: Marketing management.
Notes: Includes bibliographies.
On cover: Marketing management.