Selling tomorrow's production
Subtitle: a series of lectures delivered at McGill university, Montreal, October 2, 1944-October 11, 1944.
Series: McGill monograph series ... 5
Publisher: McGill university
Published: 1945
Place of publication: Montreal
Language: eng
Number of pages: 78
Notes: "This series was planned and arranged by the School of commerce and the Advertising and sales executive club of Montreal, with the co-operation of the McGill associates and the Graduates society."
Table of contents: title: Economics of the Canadian market, by G. E. Jackson.; title: Characteristics of the Canadian market, by R. A. McEachran.; title: Creative market research; title: its purpose and effective use, by D. R. Cowan.; title: Successful product design, by W. D. Teague.; title: Scientific selection and training of sales staff, by S. D. Chamberlain.; title: Advertising as a function of management, by J. S. Adams.