Advertising and Identity in Europe
Subtitle: The I of the Beholder
Contributors: Jackie Cannon (Editor); Robin Warner (Editor); Patricia Odber De Baubeta (Editor)
Publisher: Intellect L & D E F a E
Published: January 2003
Language: eng
Format: Paperback
ISBN-13: 9781841508702
Subjects: Business & Economics; International - Marketing; Business/Economics
First sentence: The aim of this paper is to analyse the 'made in' or country of origin effect.