Marketing challenges
Subtitle: cases & exercises
By: [edited by] Christopher H. Lovelock, Charles B. Weinberg.
Contributors: Lovelock, Christopher H.; Weinberg, Charles B.
Edition: 3rd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 628
Subjects: Marketing -- Case studies.; Marketing -- Problems, exercises, etc.