Launching new products in competitive markets
By: [by] R.N. Skinner
Series: Associated Business Programmes marketing library; Associated Business Programmes marketing library
Publisher: Associated Business Programmes
Published: 1974
Place of publication: London
Language: eng
Number of pages: 183
ISBN-13: 9780852270240
Subjects: New products; Marketing; Marketing research; Marktanalyse; Produkt; Produktinnovation