Las mejores prácticas del márketing
Subtitle: casos ganadores de los Premio Effie 2004
By: David Mayorga, Patricia Araujo, María Matilde Schwalb
Contributors: Araujo Azalde, Patricia; Schwalb, María Matilde
Edition: 1a ed.
Publisher: Universidad del Pacífico; Alicorp
Published: 2005
Place of publication: Lima
Language: spa
Number of pages: 178
Subjects: Marketing; Marketing research; Strategic planning; Business planning
Notes: Includes bibliographical references.