Business marketing management
Subtitle: an organizational approach
By: Robert W. Haas.
Contributors: Haas, Robert W.
Edition: 5th ed.
Publisher: PWS-KENT; Chapman & Hall
Published: 1992
Place of publication: Boston; London
Language: eng
Number of pages: 899
Subjects: Industrial marketing -- Management.; Industrial marketing -- Management -- Case studies.
Notes: Rev. ed. of: Industrial marketing management. c1989.