Managing marketing in the 21st century
Subtitle: developing and implementing the market strategy
By: Noel Capon ; with James Mac Hulbert.
Contributors: Hulbert, James M.
Publisher: Wessex Inc.
Published: 2007
Place of publication: Bronxville, N.Y
Language: eng
Number of pages: 359
ISBN-13: 9780979734403
Subjects: Marketing -- Management.
Other titles: Managing marketing in the twenty-first century; Developing & implementing the market strategy
Notes: Includes bibliographical references and index.