Psychologische Marktforschung
By: Ernst F. Salcher.
Edition: 1. Aufl.
Series: Marketing Management ; 4
Publisher: de Gruyter
Published: 1978
Place of publication: Berlin; New York
Language: ger
Number of pages: 383
Subjects: Marketing research; Motivation research (Marketing); Advertising -- Psychological aspects
Notes: Bibliography: p. [373]-378.
Includes index.