Persuasive communication
By: James B. Stiff, Paul A. Mongeau.
Contributors: Mongeau, Paul A.
Edition: 2nd ed.
Publisher: Guilford Press
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 351
Subjects: Persuasion (Rhetoric); Persuasion (Psychology); Attitude (Psychology)
Notes: Includes bibliographical references (p. 307-338) and index.