Right-time experiences
Subtitle: driving revenue with mobile and big data
By: Maribel Lopez
Publisher: Wiley & Sons, Incorporated, John
Published: 2014
Language: eng
Number of pages: 302
ISBN-13: 9781118847350
Subjects: Management; Big data; Technological innovations; Economic aspects; Information technology; Strategic planning
Description: "This book illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, and empower employees with real-time, actionable insights. The author depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers"--
Notes: Includes bibliographical references and index.