Store wars
Subtitle: the FMCG battle for in-store and online success
By: Greg Thain and John Bradley
Contributors: Bradley, John, 1957-
Publisher: John Wiley & Sons
Published: 2012
Place of publication: Chichester; Hoboken
Language: eng
ISBN-13: 9781118374061
Subjects: Marketing; Consumer goods; Retail trade
Notes: Includes index.
Table of contents: title: Shifting of power in the value chain; title: Differences between manufacturers and retailers; title: The fragility of a marketing orientation; title: Retailers and the marketing concept; title: The battle for mindspace and shelfspace; title: The battle for mindspace; title: The battle for shelfspace; title: Creating a sustainable retail differential advantage; title: Private label; title: Trade marketing; title: Internationalisation and emerging markets; title: E-retailing; title: The new order and its challenges.