Mass Customization
Subtitle: The New Frontier in Business Competition
Publisher: Harvard Business School Press
Published: November 1992
Language: eng
Format: Hardcover
Number of pages: 333
ISBN-13: 9780875843728
Subjects: Business strategy; Production & quality control management; Technological innovations; Manufactures; Operations Management; Business & Economics; Business / Economics / Finance; Service industries; Business/Economics; Marketing - General; Corporate & Business History - Strategies; Development - Business Development; Management; New products
First sentence: THERE once was an economic power that dominated the world's industrial production.