Advertising management
By: David A. Aaker, John G. Myers.
Contributors: Myers, John G., joint author.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1975
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 612
Subjects: Advertising -- Management.
Notes: Includes bibliographical references and index.