Politicking and emergent media
Subtitle: US presidential elections of the 1890s
By: Charles Musser
Published: 2016
Language: eng
Number of pages: 274
ISBN-13: 9780520292727; 9780520292734
Subjects: Politics and government; Mass media; Press and politics; Presidents; Political campaigns; Elections; History
Description: "Presidential campaigns of the twenty-first century are not the first to use new media to promote their platform and marshal votes. In Politicking and Emergent Media, distinguished film historian Charles Musser looks at four US presidential campaigns during the long 1890s (1888-1900) as Republicans and Democrats mobilized a variety of media forms to achieve electoral victory. New York--the home of Wall Street, Tammany Hall, and prominent media industries--became the site of intense debate as candidates battled over voters' rights, labor issues, and currency standards for a fragile economy. If the city's leading daily newspapers were mostly Democratic as the decade began, Republicans eagerly exploited alternative media opportunities. Using the stereopticon (a modernized magic lantern), they developed the first campaign documentaries. Soon they were using motion pictures, the phonograph, and telephone in surprising and often successful ways. Brimming with rich historical details, Charles Musser tells the remarkable story of the political forces driving the emergence of new media at the turn of the century"--Provided by the publisher.
Notes: Includes bibliographical references (pages 217-258) and index.
Table of contents: title: The stereopticon, the tariff illustrated and the 1892 election; title: The stereopticon: platform or new media form?; title: Cinema, McKinley at home and the 1896 election; title: Cinema as a media form; title: Coda.