The naked consumer today
Subtitle: or an overview of why consumers really buy things, and what this means for marketing
By: Jan Callebaut [and others]
Edition: 2nd rev. ed.
Publisher: Garant
Published: 2003
Place of publication: Antwerpen
Language: eng
Number of pages: 219
ISBN-13: 9789044114805
Subjects: Consumentengedrag; Psychologische aspecten; Motivation research (Marketing); Marketing research; Consumption (Economics); Consumers' preferences