Network models for estimating brand "images"
By: by V. Srinivasan.
Series: Research paper -- no. 344; Research paper (Stanford University. Graduate School of Business) -- no. 344.
Publisher: Graduate School of Business, Stanford University
Published: 1976
Place of publication: [Stanford]
Language: eng
Number of pages: 30
Subjects: Brand name products -- Mathematical models.
Notes: Includes bibliographical references (leaves [24-26]).