Evaluating introductory marketing textbooks
Subtitle: comparative appraisals of sixteen introductory marketing textbooks
By: edited by Christopher H. Lovelock ; contributors, Margaret R. Cvar ... [et al.].
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 80-59; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 80-59
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1980
Place of publication: Boston (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 186
Subjects: Marketing; Texts