Counterfeiting exposed
Subtitle: protecting your brand and customers
By: by David M. Hopkins, Lewis T. Kontnik, Mark T. Turnage
Contributors: Kontnik, Lewis T; Turnage, Mark T
Publisher: J. Wiley & Sons
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 320
Subjects: Consumer protection -- United States; Counterfeits and counterfeiting -- United States -- Prevention; Forgery -- United States -- Prevention; Brand name products -- United States
Notes: Includes bibliographical references and index
Table of contents: title: If you can make it, they can fake it; title: Creating and protecting brands; title: Branded and luxury goods; title: Counterfeit pharmaceuticals; title: There, it's just like new : counterfeit replacement parts & consumables; title: Copyright and digital products; title: The economic consequences of counterfeiting; title: The social consequences of counterfeiting; title: Organizing to address the problem; title: Utilizing a private investigator; title: Legal remedies; title: Anti-counterfeiting technology solutions; title: What governments and multilateral institution can (and can't) do