Marketing Management
Subtitle: Strategies and Programs (Mcgraw Hill Series in Marketing)
Edition: 5 Sub edition
Publisher: Mcgraw-Hill College
Published: September 1993
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780070489714
Subjects: Sales & marketing management; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management - General; Management