Consumer behavior
Subtitle: concepts and applications
By: David L. Loudon, Albert J. Della Bitta.
Contributors: Della Bitta, Albert J.
Edition: 4th ed.
Series: McGraw-Hill series in marketing; McGraw-Hill international editions. marketing series
Publisher: McGraw-Hill
Published: 1993
Place of publication: New York; London
Language: eng
Number of pages: 788
Subjects: Consumer behavior.