Blockbusters
Subtitle: the five keys to developing great new products
By: Gary S. Lynn and Richard R. Reilly.
Contributors: Reilly, Richard R.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 251
Subjects: New products
Notes: Includes bibliographical references (p. [229]-235) and index.