Marketing financial products & services
Subtitle: a handbook of consumer and institutional marketing strategies and critical issues
By: Stephen Kerns, editor.
Contributors: Kerns, Stephen.
Publisher: Probus Pub.
Published: 1988
Place of publication: Chicago, Ill
Language: eng
Number of pages: 338
Subjects: Financial institutions -- United States -- Marketing.
Other titles: Marketing financial products and services.
Notes: Includes index.