Retail marketing
By: Robert F. Lusch, Patrick Dunne, Randall Gebhardt.
Contributors: Dunne, Patrick M.; Gebhardt, Randall, 1960-; Lusch, Robert F.
Edition: 2nd ed.
Publisher: College Division, South-Western Pub. Co.
Published: 1993
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 864
Subjects: Retail trade -- Management.; Marketing.
Notes: Includes bibliographical references and index.
Rev. ed. of: Retail management. 1990.