The marketing casebook
Subtitle: cases and concepts
By: Sally Dibb and Lyndon Simkin.
Contributors: Simkin, Lyndon, 1961-
Publisher: Routledge
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 270
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references (p. [261]-263) and index.