Internes Marketing in Wirtschaftsverbänden
Subtitle: ein Ansatz zur Förderung der Marketing- und Dienstleistungsorientierung in Verbandsorganisationen
By: Christoph Schönig.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd. 2784 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise -- v. 2784 = -- European university studies. Series V, Economics and management -- v. 2784; Europäische Hochschulschriften -- Bd. 2784.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2001
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 214
Subjects: Trade associations.; Communication in organizations.
Notes: Originally presented as the author's thesis (doctoral)--Universität Fribourg, Switzerland, 2001.

Includes bibliographical references (p. 199-214).