Broadcast/cable copywriting
By: Peter B. Orlik.
Contributors: Orlik, Peter B.
Edition: 5th ed.
Publisher: Allyn and Bacon
Published: 1994
Place of publication: Boston
Language: eng
Number of pages: 540
Subjects: Broadcasting -- Authorship.; Broadcast advertising.
Notes: Includes bibliographical references and index.
"Previous editions were published under the title Broadcast copywriting ... "--T.p. verso.