Advertising media
By: by Hugh E. Agnew ... and Warren B. Dygert ...
Contributors: Dygert, Warren B.
Edition: 1st ed.
Publisher: McGraw-Hill book company, inc.
Published: 1938
Place of publication: New York and London
Language: eng
Number of pages: 465
Subjects: Advertising.
Notes: "Much material has been taken from the original book, 'Advertising media -- how to weigh and measure,' published by D. Van Nostrand company, inc., but this has been greatly supplemented." -- Pref.