Marketing management technology as a social process
By: edited by George Fisk.
Contributors: Fisk, George, 1922-
Publisher: Praeger
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 307
Subjects: Cox, Reavis, 1900-; Marketing -- Management; Marketing -- Social aspects
Notes: Includes bibliographies and index.
"Significant issues ... analyzed by purpose of publications of Reavis Cox compared to papers in this book"--P. xii-xvi.