Selling Dreams
Subtitle: How to Make Any Product Irresistible
Publisher: Diane Pub Co
Published: December 1999
Language: eng
Format: Hardcover
Number of pages: 335
ISBN-13: 9780756762360
Subjects: Business & Economics; Business/Economics; Marketing - General
First sentence: WHEN WE DREAM AT NIGHT, the majority of our dreams are nightmares, but how is it that the few sweet dreams we enjoy last us a lifetime?