Strategic new product development for the global economy
By: Toyohiro Kono and Leonard Lynn
Contributors: Lynn, Leonard H
Publisher: Palgrave Macmillan
Published: 2007
Place of publication: Basingstoke [England]; New York
Language: eng
Number of pages: 263
ISBN-13: 9780230001992
Subjects: New products -- Management; Product management; Strategic planning; Business planning; International business enterprises -- Management -- Case studies
Genres: Case studies
Notes: Includes bibliographical references (p. 238-245) and index