Basic industrial marketing research
Subtitle: based on lectures and discussion at a three-day seminar organised jointly by University of Stratchlyde and the Industrial Marketing Research Association, Baird Hall, Glasgow, 6th-8th September 1966
By: edited by R. V. Arnfield.
Contributors: Arnfield, R. V., ed.; University of Strathclyde.; Industrial Marketing Research Association.
Publisher: R. V. Arnfield, c/o University of Strathclyde
Published: 1967
Place of publication: Glasgow
Language: eng
Number of pages: 161
Subjects: Industrial marketing -- Research.
Notes: Includes bibliographies.