The practice of public diplomacy
Subtitle: confronting challenges abroad
By: edited by William A. Rugh
Edition: 1st ed.
Series: Palgrave Macmillan series in global public diplomacy; Palgrave Macmillan series in global public diplomacy
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 262
ISBN-13: 9780230113220
Subjects: American Diplomatic and consular service; Foreign relations administration; Officials and employees; United States. Foreign Service; United States; Foreign relations
Description: The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America's image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad.
Notes: Includes bibliographical references and index.
Table of contents: title: Ameliorating strained relations: public diplomacy in Serbia / Lucija Bajzer; title: Revitalizing relations with Turkey / Nicole E. Farina; title: Iran and the United Kingdom: a study in contrasts / Sarah M. Riley; title: Afghanistan and Pakistan: public diplomacy during conflict and instability / Rachel E. Smith; title: Kenya's "native son" and enduring local issues / Mabel Ntiru; title: Sierra Leone: public diplomacy unwired / Tulani N. Elisa; title: The staying power of personal contact in South Korean public diplomacy / Yoon-Jeong Huh; title: Economic issues and anti-Americanism in Japan / Yohei Ogawa; title: U.S. public diplomacy 2.0 in Asia: beyond catch-up / Takahiro Yamamoto; title: New media or "the last three feet" in Africa? / Rachel O. Okunubi; title: New media or old in Egypt and South Korea? /  John Rahaghi; title: Finding the right media formula - from the Soviet Union to Russia / Elise S. Crane; title: Should public diplomacy be privatized? / Nicole Gabrielle Kravec; title: Do Peace Corps volunteers do public diplomacy? / Minta Madeley; title: Conclusion: field experiences and best practices / William A. Rugh.