Corporate public affairs
Subtitle: interacting with interest groups, media, and government
By: Otto Lerbinger.
Series: LEA's communication series
Publisher: Lawrence Erlbaum
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 477
Subjects: Corporations -- Public relations; Corporations -- Political activity; Social responsibility of business
Notes: Includes bibliographical references and indexes.
Table of contents: title: An overview of corporate public affairs; title: Interest group strategies and forms of opinion; title: Conflict resolution : mediation and negotiation; title: Proactive media relations; title: Gaining semicontrol over the media : broadcast appearances; title: Gaining complete control over the media : advocacy advertising; title: Holding the media accountable and suing; title: Bypassing the news media : direct communication; title: Direct lobbying; title: Grassroots lobbying; title: Electoral activities; title: Litigation communication; title: Ascendancy of corporate power; title: Constructing a competitive political marketplace; title: Heeding the public interest.