Management of international advertising
Subtitle: a marketing approach
By: [by] Dean M. Peebles and John K. Ryans, Jr.
Contributors: Ryans, John K.
Publisher: Allyn and Bacon; Allyn & Bacon
Published: 1984
Place of publication: Boston
Language: eng
Number of pages: 296
Subjects: Advertising.; Export marketing.
Notes: Includes bibliographical references and index.