Managerial economics
Subtitle: a strategic approach
By: Timothy C. G. Fisher, David Prentice and Robert Waschik
Contributors: Prentice, David; Waschik, Robert G., 1962-
Edition: 2nd ed.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 388
ISBN-13: 9780415495097; 9780415495172; 9780203857120
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The manager and the firm; title: Monopoly and perfect competition; title: Price discrimination; title: Game theory; title: Strategy in a market with two firms; title: Product differentiation; title: Entry deterrence and accommodation; title: Government regulation of industries; title: Vertical and horizontal integration; title: Labour markets; title: Training and motivating workers; title: Trade unions; title: The role of information; title: Advertising; title: Bundling; title: Durable goods; title: Auctions; title: The product life cycle.