Segmentation in the United States compact-car market.
Series: Studies in marketing,; no. 16
Publisher: University of Texas at Austin, Graduate School of Business, Bureau of Business Research
Published: 1972
Place of publication: Austin
Language: eng
Number of pages: 103
Subjects: Automobile industry and trade -- United States.; Compact cars -- United States.; Motivation research (Marketing)
Notes: Bibliography: p. 99-103.