The comprehension and miscomprehension of print communications
Subtitle: an investigation of mass media magazines
By: Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
Contributors: Hoyer, Wayne D.; Advertising Educational Foundation (New York, N.Y.)
Publisher: The Foundation; Distributed by L. Erlbaum Associates
Published: 1987
Place of publication: New York, N.Y; Hillsdale, N.J
Language: eng
Number of pages: 273
Subjects: Advertising, Magazine; Deceptive advertising; Mass media
Notes: Bibliography: p. 147-154.
Includes indexes.