Harvard business review on increasing customer loyalty
Series: Harvard business review paperback series; Harvard business review paperback series
Publisher: Harvard Business Review Press
Published: 2011
Place of publication: Boston, Mass
Language: eng
Number of pages: 221
ISBN-13: 9781422162521
Subjects: Customer loyalty; Customer relations
Other titles: Harvard business review.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman; title: Companies and the Customers Who Hate Them / Youngme Moon; title: The One Number You Need to Grow / Frederick F. Reichheld; title: Putting the Service-Profit Chain to Work / Leonard A. Schlesinger; title: The Mismanagement of Customer Loyalty / V. Kumar; title: CRM Done Right / Dianne Ledingham; title: Diamonds in the Data Mine / Gary Loveman; title: Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu; title: Best Face Forward / Bernard J. Jaworski.