Evaluating field advertising experiments
By: Russell S. Winer
Series: Research paper -- no. 106A; Research paper (Columbia University. Graduate School of Business) -- no. 106A.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 13
Subjects: Advertising; Mathematical models
Notes: Bibliography: p. [19]-[20]