Brand romance
Subtitle: using the power of high design to build a lifelong relationship with your audience
By: by Yasushi Kusume and Neil Gridley
Contributors: Gridley, Neil
Publisher: Palgrave Macmillan
Published: 2013
Language: eng
Number of pages: 235
ISBN-13: 9781137369000
Subjects: Brand name products; Branding (Marketing); Product design
Notes: Includes bibliographical references and index.