Chief culture officer
Subtitle: how to create a living, breathing corporation
By: Grant McCracken.
Publisher: Basic Books
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780465018321
Subjects: Management -- Social aspects; Popular culture -- Economic aspects; New products -- Social aspects; Organizational change
Notes: Includes bibliographical references and index.
Table of contents: title: Getting past guru: being Steve Jobs; title: Stealth CCOs; title: Culture fast and slow; title: Status and cool; title: Producers and consumers; title: Building a secret sneaker store; title: How-to; title: Philistines; title: Conclusion.