Factor analysis
Subtitle: limitations and alternatives
By: by A.S.C. Ehrenberg and G.J. Goodhardt
Contributors: Goodhardt, G. J. (Gerald Joseph), 1930- author; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 76-116; Report (Marketing Science Institute) -- no. 76-116.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Factor analysis; Marketing research