International and global marketing
Subtitle: concepts and cases
By: [edited by] Taylor W. Meloan, John L. Graham.
Contributors: Meloan, Taylor W.; Graham, John L.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 640
Subjects: Export marketing.; Export marketing -- Case studies.
Other titles: International & global marketing
Notes: Includes bibliograhical references.