The power to persuade
By: James Eayrs.
Contributors: Canadian Broadcasting Corporation.
Series: CBC learning system. Audiotape ; 764
Publisher: Canadian Broadcasting Corporation
Published: 1972
Place of publication: [Toronto]
Language: eng
Subjects: Politics, Practical.; Power (Social sciences).
Notes: One tape, 30 minutes long. A talk by James Eayrs, who states "The power to persuade is ultimate power. If you can get people to believe what you want them to believe, they will do what you want them to do".

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