The long tail
Subtitle: why the future of business is selling less of more
By: Chris Anderson.
Edition: 1st ed.
Series: Professional Development Collection
Publisher: Hyperion
Published: 2006
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 238
ISBN-13: 9781401302375
Subjects: Market segmentation; Sales & Selling - General; Economics - General; Economics (General); Marketing; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Internet marketing; Consumer Behavior - General; Economic Conditions; Business & Economics / Consumer Behavior; Business & Economics / Economic History; Technological innovations; E-Commerce - Internet Marketing
Notes: Includes bibliographical references (p. [227]-230) and index.
Table of contents: title: Acknowledgments; title: Introduction; title: 1. The long tail; title: 2. The rise and fall of the hit; title: 3. A short history of the long tail; title: 4. The three forces of the long tail; title: 5. The new procedures; title: 6. The new markets; title: 7. The new tastemakers; title: 8. Long tail economics; title: 9. The short head; title: 10. The paradise of choice; title: 11. Niche culture; title: 12. The infinite screen; title: 13. Beyond entertainment; title: 14. Long tail rules; title: Coda : tomorrow's tail; title: Notes on sources and further reading; title: Index.