Mismarketing
Subtitle: 8 danske kampagner der slog fejl
By: [af] Paul Hegedahl, Per Thygesen Poulsen.
Contributors: Poulsen, Per Thygesen, joint author.
Publisher: [Børsen]
Published: 1980
Place of publication: [København]
Language: dan
Number of pages: 206
Subjects: Marketing -- Denmark -- Management -- Case studies.
Notes: Bibliography: p. 204-[205]
"Børsen bog."