A Bayesian approach to selection of optimal market testing strategies
By: by Rabikar Chatterjee ... [et al.].
Contributors: Chatterjee, Rabikar.
Series: Paper ;; no. 913 (Jan. 1987); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 913.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1987
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 37
Subjects: Test marketing -- Mathematical models.; Marketing -- Decision making -- Mathematical models.; Bayesian statistical decision theory.
Notes: "Institute papers which are still in supply": p. 1-15 (second group).
Includes bibliography.