Marketing Scales Handbook, Volume II
Subtitle: A Compilation of Multi-Item Measures
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: July 1, 1996
Language: eng
Format: Paperback
Number of pages: 1045
ISBN-13: 9780877572619
Subjects: Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - Research; Business & Economics / Marketing / Research