Ratings analysis
Subtitle: theoryand practice
By: JamesG. Webster, Lawrence W. Lichty.
Contributors: Lichty, Lawrence Wilson.
Series: Communication textbook series
Publisher: L. Erlbaum Assoc
Published: 1991
Place of publication: Hillsdale, N.J
Language: eng
Subjects: Television programs -- Ratings -- Methodology.; Television audiences.; Radio programs -- Ratings -- Methodology.; Radio audiences.
Notes: Includes bibliographical references and index.