Marketing for dummies
By: by Alexander Hiam.
Edition: 2nd ed.
Series: --For dummies
Publisher: Wiley Pub.
Published: 2004
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 380
Subjects: Marketing -- Management.; Marketing.
Notes: Includes index.
Table of contents: title: pt. I. Designing a great marketing program; title: 1. Maximizing your marketing program; title: 2. Clarifying your marketing strategy; title: 3. Writing a marketing plan; title: pt. II. Leveraging your marketing skills; title: 4. Researching your customers, competitors, and industry; title: 5. Engaging your marketing imagination; title: 6. Pumping up your marketing communications; title: pt. III. Advertising for fun and profit; title: 7. Brochures, print ads, and other printed materials; title: 8. Billboards, banners, signs, and more; title: 9. Radio, video, and TV; title: pt. IV. Finding powerful alternatives to advertising; title: 10. Marketing on the Web; title: 11. Publicity, giveaways, and word of mouth; title: 12. Special events, trade shows, and other face-to-face marketing opportunities; title: 13. Direct marketing : direct-response ads, direct mail, and telemarketing; title: pt. V. Selling great products to anyone, anytime, anywhere; title: 14. Branding, managing, and packaging a product; title: 15. Pricing and price-based promotions; title: 16. Distribution, retail, and point of purchase; title: 17. Sales and service essentials; title: pt. VI. The part of tens; title: 18. Ten common marketing mistakes to avoid; title: 19. Ten ways to save money in marketing; title: 20. Ten quick ways to make more sales; title: 21. Ten tips for boosting Web sales.