Electronic Fan Relationship Management
Subtitle: How a Professional Sports Team Can Successfully Use the Internet to Manage and Develop Fan Relationships
Publisher: BookSurge Publishing
Published: July 26, 2007
Language: eng
Format: Paperback
Number of pages: 206
ISBN-13: 9781419669576
Subjects: Dr. Bob Goldwasser; Business & Economics / Marketing / General; Marketing - General; Business & Economics; Business/Economics