Children and promotion
Subtitle: new consumer battleground?
By: by Scott Ward
Series: Working paper - Marketing Science Institute ; P-60
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Young consumers; Television advertising; Television and children
Notes: Errata slips inserted

"Preliminary research report."

Bibliography: p. 29-31