Global marketing management
By: Warren J. Keegan.
Contributors: Keegan, Warren J.
Edition: 4th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 783
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographies and indexes.
Rev. ed. of: Multinational marketing management. 3rd ed. c1984.