Döntésorientált marketing
By: Józsa ... [et al. ; alkotószerksztők, Józsa László, Piskóti István ; translated by Adám Németh].
Contributors: Józsa, László, Dr.; Piskóti, István.
Publisher: KJK-KERSZÖV Legal and Business Publishers Ltd.
Published: 2006
Place of publication: Budapest
Language: eng
Number of pages: 413
ISBN-13: 9789632247847
Subjects: Marketing -- Decision making.; Marketing -- Management.
Other titles: Decision-oriented marketing
Notes: Includes bibliographical references.

English and Hungarian, bound back-to-back and inverted.