Understanding the older consumer
Subtitle: the grey market
By: Barrie Gunter.
Series: International series in social psychology
Publisher: Routledge
Published: 1998
Place of publication: London; New York
Language: eng
Number of pages: 182
Subjects: Older consumers -- Great Britain.; Marketing -- Great Britain.; Consumer behavior -- Great Britain.
Notes: Includes bibliographical references (p. 146-172) and indexes.