The Practice of Graduate Research in Hospitality and Tourism
Publisher: Haworth Hospitality Press
Published: September 30, 1999
Language: eng
Format: Library binding
Number of pages: 185
ISBN-13: 9780789007278
Subjects: Hotel & catering trades; Management of specific areas; Tourism industry; Hotel And Restaurant Management; Tourist Trade Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; General; Congresses; Hospitality industry; Tourism
First sentence: In the past two decades, many businesses have begun to emphasize improving customer service quality to increase customer satisfaction, which in turn influences customers' behavioral intentions to return to a particular organization (Heskett, 1986).