The franchise
Subtitle: a history of Sports illustrated magazine
By: Michael MacCambridge
Edition: 1st ed.
Publisher: Hyperion
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 434
Subjects: Sports illustrated -- History
Other titles: History of Sports illustrated magazine
Description: Sports Illustrated magazine is one of the great publishing success stories of the past 50 years - a pop-culture phenomenon generating profits of more than $1 billion since 1984. But if its success seems inevitable in retrospect, you don't know the whole story.

The Franchise: A History of Sports Illustrated Magazine is the first book to tell the story, documenting the development of one of the most fascinating and dominant franchises in all of American sports, from its obscure beginnings to its present day prominence. Filled with never-before-told inside stories about the sport of magazine publishing and its most charismatic and powerful players - it is a book for anyone who cares about sports, good writing, and the high-stakes world of the media business.
Notes: Includes index.