The Leader's Guide to Storytelling
Subtitle: Mastering the Art and Discipline of Business Narrative
Publisher: Jossey-Bass; Jossey-Bass/A Wiley Imprint
Published: April 22, 2005
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780787976750
Subjects: Management & management techniques; Organizational communication; Business/Economics; Business & Economics; Business / Economics / Finance; Public speaking; Leadership; Business & Economics / Leadership; Business communication; Communication in management
First sentence: In 1998, I made a pilgrimage to the International Storytelling Center in Jonesborough, Tennessee, seeking enlightenment.
Description: "In this hands-on guide, Stephen Denning explains how you can learn to tell the right story at the right time." "Whoever you are in the organization - CEO, middle management, or someone on the front lines - you can lead by using stories to effect change. Filled with myriad examples, The Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal - and most difficult - challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time can make an organization "stunningly vulnerable" to a new idea."--BOOK JACKET.