Beyond six sigma
Subtitle: a new customer-focused growth paradigm
By: Gary A. Plaster, Jerry D. Alderman.
Contributors: Alderman, Jerry D.
Publisher: John Wiley & Sons; J. Wiley & Sons
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 303
ISBN-13: 9780471681519
Subjects: Total quality management.; Organizational effectiveness.; Marketing.; Customer relations.
Description: "In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with sophisticated behavioral economics and marketing concepts and techniques in a revolutionary customer-centered paradigm for driving growth and revenues. By providing a scientific, fact-based, and infinitely adaptable methodology for developing, testing, and implementing successful growth initiatives, CVC does for marketing and strategy what traditional Six Sigma did for process improvement - imbues them with an unprecedented degree of accuracy and efficiency."--Jacket.
Notes: Includes index.