New Age of Financial Services Marketing
Subtitle: A Hands-On Applications Guide to Harnessing the Power of Database Marketing
Contributors: Donald C. Mann (Editor)
Publisher: Financial Sourcebooks
Published: March 1991
Language: eng
Format: Hardcover
Number of pages: 322
ISBN-13: 9780942061154
Subjects: Financial services industry; Database management; Bank Management; Business / Economics / Finance; Business/Economics; Database marketing; Banks & Banking; Banking; Bank marketing