Strategic marketing
Subtitle: a European approach
By: Jean-Jacques Lambin.
Series: McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 539
Subjects: Marketing -- Europe -- Management.
Notes: Includes bibliographical references (p. [503]-527) and indexes.