Value-response segmentation
Subtitle: a market segmentation approach to social marketing problems
By: Frederick W. Winter
Series: Faculty working papers -- no. 161
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: Urbana
Language: eng
Number of pages: 23
Subjects: Social aspects; Marketing; Market segmentation
Other titles: A market segmentation approach to social marketing problems.
Notes: Includes bibliographical references.