Increasing marketing productivity and Conceptual and methodological foundation of marketing
Subtitle: 1973 combined proceedings.
By: Edited by Thomas V. Greer.
Contributors: Greer, Thomas V., ed.; American Marketing Association.
Series: Series; no. 35; Series (American Marketing Association) ;; no. 35.
Published: 1974
Place of publication: Chicago
Language: eng
Number of pages: 543
Subjects: Marketing -- Congresses.
Notes: Includes bibliographical references.
"Proceedings were prepared for the International Marketing Conference held in St. Louis from April 23-26, 1973 and the Educator's Conference held in Washington, D.C. from August 12-15, 1973."