Small message, big impact
Subtitle: how to put the power of the elevator speech effect to work for you
By: Terri L. Sjodin
Edition: First edition.
Publisher: Greenleaf Book Group Press
Published: 2011
Language: eng
Number of pages: 198
ISBN-13: 9781608321308
Copyright date: 2011
Subjects: Sales presentations; Public speaking; Business presentations; Business communication; Interpersonal communication
Description: A guide to communicating important messages in short periods of time, describing techniques for creating brief, high-impact speeches to sell goods and services, and including advice and answers to frequently asked questions.
Notes: Includes index.
Table of contents: title: The elevator speech + The butterfly effect = The elevator speech effect --; title: The elevator speech: a small message can have a big impact --; title: Define your intention --; title: The basic core outline to get you started --; title: It's not one thing, it's three things --; title: Build a persuasive case --; title: Get creative and bring the message to life --; title: Delivery: speak in your own authentic voice --; title: Earn the right to be heard --; title: Plus-ing the elevator speech --; title: Walk through it before you run with it --; title: It's a dance: practice and evaluate to improve and grow --; title: Nuggets of advice and answers to frequently asked questions.