Getting wiser to teens
Subtitle: more insights into marketing to teenagers
By: by Peter Zollo.
Contributors: Zollo, Peter.
Edition: [New update]
Publisher: New Strategist Publications, Inc.
Published: 2004
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 424
Subjects: Consumer behavior; Teenage consumers; Marketing; Advertising
Description: Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.
Notes: Rev. ed. of: Wise up to teens. 2nd ed. c1999.
Includes index.
Table of contents: title: Why teens are important consumers; title: Teen psyche; title: Teen attitudes; title: Teen types, trends, and music; title: Teen social concerns; title: Teens at home and school; title: Teens and friends; title: Teen lifestyle; title: Teens and brands; title: Teens and media; title: Marketing and advertising to teens.