Consumer equity in relationship marketing
By: Humphrey Bourne, Isabelle Szmigin.
Contributors: Szmigin, Izabelle.; University of Exeter. School of Business and Economics.
Series: Discussion paper in business and management / School of Business and Economics, University of Exeter -- no.98/05; Discussion paper in business and management (School of Business and Economics, University of Exeter) -- no.98/05.
Publisher: School of Business and Economics, University of Exeter
Published: 1998
Place of publication: Exeter
Language: eng