Understanding marketing
Subtitle: a European casebook
By: by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.
Contributors: Pruyn, Ad.; Kestemont, Marie-Paule.
Publisher: Wiley
Published: 2000
Place of publication: Chichester; New York
Language: eng
Number of pages: 214
Subjects: Marketing -- Europe -- Case studies.; Export marketing -- Europe -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.