Marketing research and analysis
By: [by] Lyndon O. Brown [and] Leland L. Beik.
Contributors: Beik, Leland Larson, joint author.
Edition: 4th ed.
Publisher: Ronald Press Co.
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 624
Subjects: Marketing research
Notes: Bibliography: p. 609-613.