Adding value to marketing
Subtitle: the role of marketing in today's profit-driven organization
By: David P. Doyle
Publisher: Kogan Page
Published: 1998
Place of publication: London
Language: eng
Number of pages: 200
Subjects: Marketing -- Management; Marketing -- Costs
Other titles: Role of marketing in today's profit-driven organization
Notes: Includes bibliographical references (p. 194-198) and index