The craft of copywriting
Subtitle: how to write great copy that sells
By: Alastair Crompton
Edition: Rev. American ed.
Publisher: Prentice-Hall
Published: 1982
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 185
ISBN-13: 9780131884090; 9780131883918
Subjects: Advertising copy
Notes: "A Spectrum book."

Includes index.