Consumer trust, value, and loyalty in relational exchanges
By: Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol
Contributors: Singh, Jagdip; Sabol, Barry
Series: Working paper series -- no. 01-116; Report (Marketing Science Institute) -- no. 01-116
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 51
Subjects: Consumers -- Research; Consumer behavior; Motivation research (Marketing)
Notes: Includes bibliographical references (p. 45-51)