Marketing and the Black consumer
Subtitle: an annotated bibliography
By: compiled and edited by Thomas E. Barry, Michael G. Harvey, Michael E. McGill.
Contributors: Harvey, Michael G., 1944- joint author.; McGill, Michael E., joint author.
Series: Bibliography series ;; #22; Bibliography series (American Marketing Association) ;; no. 22.
Publisher: American Marketing Association
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 40
Subjects: African American consumers -- Bibliography.; Marketing -- United States -- Bibliography.
Genres: Bibliography.
Notes: Includes index.