Product-Country Images
Subtitle: Impact and Role in International Marketing
Contributors: Louise A., Ph.D. Heslop (Editor)
Publisher: Haworth Press
Published: August 1993
Language: eng
Format: Hardcover
Number of pages: 345
ISBN-13: 9781560242369
Subjects: International business; Sales & marketing; International - General; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; International - Marketing; Consumers' preferences; Cross-cultural studies
First sentence: In this passage from his recent best-seller, Foucault's Pendulum, Eco uses his polyglot facility with words, and his scholarly background (he is Professor of Semiotics at the University of Bologna in Italy), to describe what an "image" is and does better than most people could: in short, an image is a beautiful thing.