Marketing fundamentals: text and cases
By: [by] Harry A. Lipson and John R. Darling.
Contributors: Darling, John R., joint author.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 576
Subjects: Marketing.; Marketing -- Case studies.
Notes: Includes bibliographical references.