Strategic reputation management
Subtitle: towards company of good
By: Pekka Aula and Saku Mantere.
Contributors: Mantere, Saku.
Series: LEA's communication series
Publisher: Routledge
Published: 2008
Place of publication: London; New York
Language: eng
Number of pages: 237
ISBN-13: 9780805864250; 9780805864267; 9781410618597
Subjects: Corporate image -- Management; Corporations -- Public relations; Communication in management; Strategic planning
Notes: Includes bibliographical references (p. [217]-228) and index.