Marketing Planning Guide (Haworth Marketing Resources) (Haworth Marketing Resources)
Edition: 2nd edition
Publisher: Haworth Press
Published: October 1997
Language: eng
Format: Hardcover
Number of pages: 343
ISBN-13: 9780789001122
Subjects: Sales & marketing management; Management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing; Marketing - General
First sentence: Corporate America's customer service hall of fame should have an entire wing solely dedicated to the Marriott organization.