Internationales Marketing-Management
By: Ralph Berndt; Claudia Fantapie  Altobelli; Matthias Sander
Contributors: Fantapie  Altobelli, Claudia Author; Sander, Matthias Author
Edition: 4., vollst. u berarb. und erw. Aufl.
Publisher: Springer
Published: 2010
Place of publication: Heidelberg [u.a.]
Language: ger
Number of pages: 578
ISBN-13: 9783642126901; 9783642126918
Subjects: Internationales Marketing; Marketingpolitik
Notes: Literaturverz. S. 551 - 572