The Navy's search for a few good women
Subtitle: analysis of a direct mail campaign
By:  Ronda J. Beagle
Publisher: Naval Postgraduate School; Available from National Technical Information Service
Published: 1993
Place of publication: Monterey, Calif; Springfield, Va
Language: eng
Number of pages: 105
Description: The purpose of this thesis was to attempt to select significant individual characteristics of women who met Navy Recruiting Command standards for enlisting in technical rates. Additionally it attempted to select geographic characteristics of these qualified women. To that end, a logistic regression analysis was conducted on data from approximately 100,000 qualified high school juniors and seniors. For a student to be qualified for this study, she must have scored above the 31st percentile on the AFQT and above the 50th percentile on one of three subtests: Auto-Shop Information, Electronics Information, or Mechanical Comprehension. The database contained Military Entrance Processing Command files and 1990 Census data. This research found for individual regression models interaction effects were present between future plans and geographic area, and between service preference and geographic area when determining interest in the military. It found for geographic regression models the proportion of students interested in military service out of those available increased in geographic areas (Naval Recruiting Districts) where more personnel were in the armed forces, more people were associated with technical occupations, and where median family income was higher. The analysis found the proportion of students available for military service out of the target market population (females aged 17-21 years) decreased in geographic areas where unemployment rate was higher, more people were associated with technical occupations, more people lived below the poverty level, and where median family income was higher.
Notes: Thesis advisor,(s):So Young Sohn.

"September 1993."

Thesis (M.S. in Operations Research) Naval Postgraduate School, September 1993.

Includes bibliographical references.

Approved for public release; distribution unlimited.

Also available online.

Mode of access: World Wide Web.

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US Navy (USN) author.