Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition (Marketing Mistakes and Successes)
Edition: 8 edition
Publisher: John Wiley & Sons
Published: June 22, 2000
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9780471370604
Subjects: Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Sales & marketing; Marketing - General; Case studies; United States