Business Innovation For Dummies
Series: For Dummies; For Dummies
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken
Language: eng
Format: [electronic resource]
Number of pages: 388
ISBN-13: 9780470649107
Description: Discover how to access your creative power to boost your success in business. Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.: Advice on ho.
Notes: Description based on print version record.
Table of contents: title: Business Innovation For Dummies℗ʾ; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Making Your Mark as an Innovator; Chapter 1: Taking an Innovative Approach to Work; Chapter 2: Creating an Innovative Career Path; Chapter 3: Leading with Creative Vision; Chapter 4: Innovating in Sales and Marketing; Chapter 5: Being an Innovative Strategist.; title: Part II: Stimulating Your Creative Side: Thinking in New and Different WaysChapter 6: Getting Juices Flowing in Brainstorming Sessions; Chapter 7: Mastering Advanced Brainstorming; Chapter 8: Going Beyond Brainstorming; Chapter 9: Turning Problems into Opportunities for Innovation; Chapter 10: Going Shopping for Innovations; Chapter 11: Coming Up with Creative Combinations; Part III: Applying Creativity and Innovation to Daily Challenges; Chapter 12: Delivering.