Data mining techniques
Subtitle: for marketing, sales, and customer support
By: Michael J. A. Berry, Gordon Linoff.
Contributors: Linoff, Gordon.
Publisher: Wiley
Published: 1997
Place of publication: New York; Chichester
Language: eng
Number of pages: 454
Subjects: Data mining.; Marketing -- Data processing.; Business -- Data processing.
Notes: Includes bibliographical references and index.