Promotional decisions using mathematical models.
By: Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others]
Contributors: Robinson, Patrick J., ed.; Becknell, James C.; Marketing Science Institute.
Series: Marketing Science Institute. Series of books
Publisher: Allyn and Bacon
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 330
Subjects: Sales promotion -- Mathematical models.
Notes: Includes bibliographies.