Marketing management casebook
By: edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
Contributors: Davis, Robert Tyrrell.; Boyd, Harper W.; Webster, Frederick E.; Boyd, Harper W., comp.
Edition: 3d ed.
Publisher: R. D. Irwin
Published: 1980
Place of publication: Homewood, Ill
Language: eng
Number of pages: 744
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.