Service-dominant logic
Subtitle: premises, perspectives, possibilities
By: Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawai'i
Contributors: Vargo, Stephen L., 1945- author
Publisher: Cambridge University Press
Published: 2014
Language: eng
Number of pages: 225
ISBN-13: 9780521195676; 9780521124324
Subjects: Customer services; Philosophy; Service industries; Customer relations; Philsophy
Notes: Includes bibliographical references and index.