The price advantage
By: Walter L. Baker, Michael V. Marn, Craig C. Zawada
Contributors: Marn, Michael V.; Zawada, Craig C.
Edition: 2nd ed.
Series: Wiley finance series
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470481776
Notes: Includes index.
Table of contents: title: Introduction; title: Components of pricing excellence; title: Transactions; title: Customer value.