Otto Kleppner's Advertising procedure
By: Otto Kleppner, Thomas Russell, Glenn Verrill.
Contributors: Russell, Thomas, 1941-; Verrill, Glenn.
Edition: 8th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1983
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 636
Subjects: Advertising
Other titles: Advertising procedure.
Notes: Includes bibliographies and index.