Accidental branding
Subtitle: how ordinary people build extraordinary brands
By: David Vinjamuri.
Publisher: John Wiley & Sons, Inc.
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470165065
Subjects: Branding (Marketing) -- United States -- Case studies; Entrepreneurship -- United States -- Case studies; Serendipity -- United States -- Case studies; Businesspeople -- United States -- Biography
Genres: Case studies.; Biography.
Notes: Includes bibliographical references and index.
Table of contents: title: What is an accidental brand; title: The accidental brand-builder in you; title: The storyteller John Peterman (J. Peterman); title: Craig Newmark (craigslist); title: Gary Erickson (Clif Bar); title: Myrian Zaoui and Eric Malka (The Art of Shaving); title: Gert Boyle (Columbia Sportswear); title: Julie Aigner-Clark (Baby Einstein); title: Roxanne Quimby (Burt's Bees); title: Afterword.