Is industrial marketing really different from consumer marketing?
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 408; Faculty working papers -- no. 408.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1977
Place of publication: [Urbana, Ill. ]
Language: eng
Notes: Includes bibliographical references (leaf 7).