Finding Out
Subtitle: Personal Adventures in Social Research--Discovering What People Think, Say and Do
Publisher: Ivan R. Dee, Publisher
Published: February 25, 2003
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781566634823
Subjects: American history: postwar, from c 1945 -; Social research & statistics; Social surveys; Sociological Research; Survey Research Methods; Social Science; Sociology; USA; Sociology - General; Social Science / Research; Methodology; Personal Memoirs; Anecdotes; Case studies; Research
Description: "In Finding Out, Mr. Bogart displays not only his analytical skills but the art of a raconteur. His memoir is punctuated with excerpts from some of his most fascinating reports - for Macy's, Standard Oil, Revlon, McCann-Erickson, the Defense Department; but some readers will find more entertaining his accounts of the powerful and famous with whom he shared a conference table - Charles Revson, Paul Lazarsfeld, Elmo Roper, Marion Harper, Leo Lowenthal, Emerson Foote, and many others.".

"Over the years Mr. Bogart has been a prescient observer of the influence of the mass media on American habits, and a sharp analyst of the social dynamics of American culture. Both these qualities are on display in Finding Out, a book which reflects his astute appraisal of the mass society that America has become in the last half-century."--BOOK JACKET.