Email marketing rules
Subtitle: a step-by-step guide to the best practices that power email marketing success
By: Chad White
Edition: Second edition.
Publisher: [publisher not identified]
Published: 2014
Place of publication: [United States]
Language: eng
Number of pages: 322
ISBN-13: 9781500981976
Subjects: Telemarketing; Electronic mail messages; Customer relations; Marketing; Electronic mail systems; Télémarketing; Courrier électronique; Electronic mail
Description: "Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
Table of contents: title: Part I : the rules; title: Fundamental imperatives; title: Practice guidelines; title: Part II : the interconnections; title: Subscriber lifestyle; title: Permission; title: List growth; title: Inbox placement; title: Relevance; title: Email interaction; title: Rendering; title: Email frequency; title: Part III : the future; title: The only constant.