The Ben Franklin factor
Subtitle: selling one to one
By: James C. Humes.
Edition: 1st ed.
Publisher: Morrow
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 127
Subjects: Franklin, Benjamin, 1706-1790 -- Psychology.; Franklin, Benjamin, 1706-1790 -- Philosophy.; Persuasion (Psychology)
Notes: Includes index.