Insights into consumer behavior
By: edited by Johan Arndt.
Contributors: Columbia Conference on Buyer Behavior, Columbia University, 1967.
Publisher: Allyn and Bacon
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 223
Subjects: Marketing research; Consumer behavior
Notes: Includes bibliographical references.
Based on the First Annual Columbia Conference on Buyer Behavior, 1967.