The new rules of marketing and PR
Subtitle: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly
By: David Meerman Scott.
Edition: 2nd ed.
Publisher: John Wiley & Sons
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470547816
Subjects: Internet marketing; Public relations
Notes: Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Includes index.