Brands under fire
By: Ivan Arthur and Kurien Mathews.
Contributors: Mathews, Kurien.
Publisher: Penguin Books India
Published: 2008
Place of publication: New Delhi
Language: eng
Number of pages: 214
ISBN-13: 9780670082261
Subjects: Brand name products -- India -- Case studies; Branding (Marketing) -- India -- Case studies; Brand loyalty -- India -- Case studies
Genres: Case studies