Customer satisfaction measurement
Subtitle: a management information system for total quality
By: Sheree L. Marr and Lawrence A. Crosby
Contributors: Crosby, Lawrence A. (Lawrence Allan); American Marketing Association. Market Research Division
Series: Marketing research technique series; Marketing research techniques series
Publisher: American Marketing Association
Published: 1993
Place of publication: Chicago, Ill
Language: eng
Number of pages: 43
Copyright date: 1993
Subjects: Consumer satisfaction; Consumers; Research; Total quality management
Notes: Includes bibliographical references (p. 41-43).