CIM Handbook of Strategic Marketing (Chartered Institute of Marketing)
Publisher: Butterworth-Heinemann
Published: September 21, 1998
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780750626132
Subjects: Business strategy; Sales & marketing management; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General
First sentence: The following sections provide an overview with which to consider the two dimensions addressed in this chapter: (i) market dynamics; and (ii) marketing strategies.