Segmenting the industrial market
By: Thomas V. Bonoma, Benson P. Shapiro.
Contributors: Shapiro, Benson P.
Publisher: Lexington Books
Published: 1983
Place of publication: Lexington, Mass
Language: eng
Number of pages: 126
Subjects: Industrial marketing.; Market segmentation.
Notes: Bibliography: p. 117-122.
Includes index.