Advertising media planning
Subtitle: a brand management approach
By: Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan
Contributors: Jugenheimer, Donald W.; Sheehan, Kim
Edition: 3rd ed.
Publisher: M.E. Sharpe
Published: 2012
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 291
ISBN-13: 9780765626356
Subjects: Marketing; Brand name products; Advertising media planning
Notes: Includes bibliographical references and index.