The Market researcher looks at the way that advertising works
Subtitle: seminar--May 1967.
Contributors: Esomar.
Publisher: Esomar
Published: 1967
Place of publication: [Brussels]
Language: eng
Subjects: Advertising -- Congresses.; Consumers -- Congresses.
Notes: Includes bibliographical references.
Seminar organized by European Society for Opinion Surveys and Market Research.
Table of contents: title: pt. 1. Introductory papers.; title: pt. 2. Subsidiary papers.