Statistical methods in customer relationship management
By: V. Kumar, J. Andrew Petersen
Contributors: Petersen, J. Andrew
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781119993209
Subjects: Statistical models; Management; Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: CRM in action; title: Customer acquisition; title: Customer retention; title: Balancing customer acquisition and customer retention; title: Customer churn; title: Customer win-back; title: Implementing CRM models; title: Future of CRM models.