Strategic market relationships
By: Bill Donaldson, Tom O'Toole.
Contributors: O'Toole, Tom, 1966-
Edition: 2nd ed.
Publisher: Wiley
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 269
ISBN-13: 9780470028803
Subjects: Relationship marketing; Strategic alliances (Business); Business networks; Industrial management
Table of contents: title: Introduction to strategic market relationships; title: Relationship-based theories; title: Relationship planning and development; title: Relationship types; title: Networks; title: Organising for relationships; title: People and relationships; title: Customer relationship management; title: Relationship communication with a special focus on building relationships through brands and electronic relationships; title: Channel relationships; title: Innovation through relationships; title: Relationship internationalisation; title: Relationship costs and value. introduction and objectives; title: Strategic market relationships : a final word.