Emotion Marketing
Subtitle: The Hallmark Way of Winning Customers for Life
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 30, 2000
Language: eng
Format: Hardcover
Number of pages: 247
ISBN-13: 9780071364140
Subjects: Business strategy; Sales & marketing management; Marketing - Research; Customer relations; History Of Specific Companies; Marketing Management; Sales & Selling - Techniques; Business & Economics; Business / Economics / Finance; Marketing - General; Business/Economics; Marketing; General; Customer Service; Business & Economics / General; Consumer satisfaction
First sentence: It elevates emotion to the strategic level, recognizing its importance in creating or strengthening a relevant brand identity and managing the consumers' experience.