Persuasion
Subtitle: the art of getting what you want
By: Dave Lakhani
Publisher: John Wiley & Sons
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 225
ISBN-13: 9780471730446
Subjects: Persuasion (Psychology)
Notes: Includes bibliographical references (p. 217-218) and index.
Table of contents: title: Manipulation; title: Persuasion; title: Persona; title: Transferring power & credibility; title: Storytelling; title: Gurudom; title: Desire to believe; title: Familiarity; title: Exclusivity; title: Curiosity; title: Relevancy; title: Permission granting; title: Quick persuaders; title: The persuasion equation; title: Persuasive selling; title: Persuasive advertising; title: Persuasive negotiating; title: Persuading the masses electronically; title: Mastering persuasion.