Strategic financial and investor communications
Subtitle: the stock price story
By: Ian Westbrook
Published: 2014
Language: eng
Number of pages: 291
ISBN-13: 9780415812054; 9780415812061
Subjects: Investor relations; Management; Stocks; Public relations; Corporations; Prices; Business communication
Description: "In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"--
Notes: Includes bibliographical references and index.