Erfolgsfaktoren des Innovationsmanagements von Bankprodukten
Subtitle: eine empirische Analyse von Innovationsprozessen in Banken
By: Wolfgang Trumler.
Series: Schriftenreihe des Instituts für Kreditwirtschaft,; Bd. 41
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 263
Subjects: Bank management -- Austria.; Product management -- Austria.; Technological innovations -- Economic aspects -- Austria.
Notes: Includes bibliographical references (p. 249-263).
Originally presented as the author's thesis (doctoral)--Universität Wien, 1995.