Challenging change in retailing
Subtitle: proceedings of the eleventh annual Miami University Seminar in Marketing Management
By: Robert H. Myers, editor ; sponsored by the Department of Marketing Management, Miami University, the American Marketing Association, Cincinnati Chapter, the Miami University Student Marketing Club, Oxford, Ohio, May 1963
Contributors: Myers, Robert H. 1919-
Series: Business report / Bureau of Business Research, School of Business Administration, Miami University -- no. 6; Business report (Miami University (Oxford, Ohio). Bureau of Business Research) -- no. 6
Publisher: Bureau of Business Research, School of Business Administration, Miami University
Published: 1964
Place of publication: Oxford, Ohio
Language: eng
Number of pages: 74
Subjects: Retail trade -- Congresses
Notes: Includes bibliographical references