Media Economics 
Subtitle: Theory & Practice
Contributors: Alison Alexander (Editor); James Owers (Editor); Rod Carveth (Editor)
Edition: 2nd edition
Publisher: Lea
Published: March 1998
Language: eng
Format: Paperback
Number of pages: 425
ISBN-13: 9780805818420
Subjects: Economic theory & philosophy; Media Studies; Media, information & communication industries; Mass Media - General; Mass Communication; Social Science; Business / Economics / Finance; Sociology; Mass media; Industries - General; Performing Arts / Mass Media; Economic aspects
First sentence: Media economics may never have been more important for the industry than at the present time.