Strategic Brand Management
Subtitle: Building, Measuring, and Managing Brand Equity
Edition: 1st edition
Publisher: Prentice Hall
Published: November 10, 1997
Language: eng
Format: Hardcover
Number of pages: 784
ISBN-13: 9780131201156
Subjects: Business strategy; Sales & marketing management; Marketing - General; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Advertising & Promotion; Branding; Brands; Brand equity; Brand management; General marketing; Brand name products; Management