The power of the purse
Subtitle: how smart businesses are adapting to the world's most important consumers-- women
By: by Fara Warner.
Publisher: Pearson Prentice Hall
Published: 2006
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 216
Subjects: Women consumers.; Marketing -- Psychological aspects.; Selling -- Psychological aspects.; Women in advertising.; Consumer behavior.
Notes: Includes bibliographical references (p. [189]-204) and index.