Azulão do BANDEPE
Subtitle: uma estratégia de comunicação organizacional
By: Severino Alves de Lucena Filho.
Publisher: Companhia Editora de Pernambuco
Published: 1998
Place of publication: Recife, Pernambuco, Brasil
Language: por
Number of pages: 183
Subjects: Banco do Estado de Pernambuco -- Public relations.; Public relations -- Brazil -- Case studies.; Corporate sponsorship -- Brazil -- Case studies.; Carnival -- Brazil -- Recife.
Genres: Case studies.
Notes: Abstract in English.
Includes bibliographical references (p. 175-183).
Originally presented as the author's thesis (master's)--Universidade Federal Rural de Pernambuco, 1981.