Real-time marketing & PR
Subtitle: how to instantly engage your market, connect with customers, and create products that grow your business now
By: David Meerman Scott
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 244
ISBN-13: 9780470645956
Subjects: Public relations; Internet marketing
Other titles: Real-time marketing and PR
Notes: Includes bibliographical references and index.
Table of contents: title: 1: Revolution time; title: Grow your business now; title: Speed versus sloth: dispatches from the front; title: Laying down some real-time law; title: Real-time attitude; title: Too big to succeed?; title: Engage the media at their convenience; title: Crisis communications and the media; title: What are people saying about you this instant?; title: 2: Connect with your market; title: Real-time customer connection; title: Going mobile, real time is all the time; title: They want it immediately; title: 3: Grow your business now; title: Let them communicate ... now; title: How your Web site become a real-time machine; title: Make the sale; title: Business at the speed of now.