Brand aid
Subtitle: shopping well to save the world
By: Lisa Ann Richey and Stefano Ponte
Contributors: Ponte, Stefano
Publisher: University of Minnesota Press
Published: 2011
Place of publication: Minneapolis, Minn
Language: eng
Number of pages: 253
ISBN-13: 9780816665457; 9780816665464
Subjects: Economic assistance; Consumption (Economics); Social aspects; Celebrities; Social entrepreneurship; Social responsibility of business; Branding (Marketing); Political activity
Notes: "A Quadrant Book."

Includes bibliographical references (p. 209-225) and index.
Table of contents: title: Introduction: RED and the reinvention of international aid; title: Band aid to brand aid: celebrity experts and expert celebrities; title: The rock man's burden: fair vanity and virtual salvation; title: Saving Africa: AIDS and the rebranding of aid; title: Hard commerce: corporate social responsibility for distant others; title: Doing good by shopping well: the rise of "causumer" culture; title: Conclusion: celebrities, consumers, and everyone else.