Marketing the e-business
By: by Lisa Harris and Charles Dennis.
Contributors: Dennis, Charles
Edition: 2nd ed.
Series: Routledge e-business series
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780415965002; 9780415965019; 9780203933169
Subjects: Internet marketing; Electronic commerce
Notes: Includes bibliographical references and index.
Table of contents: title: History, definitions. and frameworks; title: The e-business environment; title: E-marketing research; title: E-marketing strategy; title: Consumer behaviour and e-segmentation; title: Customer relationship marketing; title: Multi-channel marketing; title: Online branding; title: Online marketing communications; title: E-retailing : from "clicks" to "clicks and bricks?"; title: Strategic planning for e-marketing; title: The future of e-marketing.