Crisp
Subtitle: Marketing Strategies for Small Business (The Crisp Small Business & Entrepreneurship)
Edition: 1 edition
Publisher: Crisp Learning
Published: August 23, 1993
Language: eng
Format: Paperback
Number of pages: 309
ISBN-13: 9781560521723
Subjects: Business strategy; Sales & marketing; Small businesses & self-employed; Advertising & Promotion; Sales promotion; Management; Business / Economics / Finance; Marketing - General; Business/Economics; Strategic Planning; Small business; Computers / General; Marketing
First sentence: Most marketing books start you off with basic information and definitions about marketing and tell you what to expect from the rest of the book.