Marketing fundamentals
By: author: Neil Towers.
Edition: 3rd ed.
Series: CIM practice & revision kit
Publisher: BPP Professional Education
Published: 2004
Place of publication: London
Language: eng
Description: For the Chartered Institute of Marketing qualification. These kits are packed with exam standard questions and model answers, and designed for developing effective exam technique.
Notes: On cover: For exams in December 2004 and June 2005.

Undergraduate Professional & Scholarly.