How to get people excited
Subtitle: a human interest textbook
By: especially prepared by the editors of the best selling magazine on America's newstands for others whose occupation is arousing people to buy.
Publisher: True story
Published: 1937
Place of publication: [New York]
Language: eng
Number of pages: 46
Subjects: Advertising; Social problems; Psychology, Applied
Work titles: True story magazine.
Notes: "Our thesis explained by advertising examples": p. 37-46.

"Summaries of the sixty psychological situations which have been presented in the True story home problems forum during the past five years - together with the relative ranking of their ability to get people excited." - p. 5.