Building buzz to beat the big boys
Subtitle: word-of-mouth marketing for small businesses
By: Steve O'Leary and Kim Sheehan.
Contributors: Sheehan, Kim.
Publisher: Praeger Publishers
Published: 2008
Place of publication: Westport, Conn
Language: eng
Number of pages: 178
ISBN-13: 9780313345982
Subjects: Word-of-mouth advertising; Small business -- Marketing
Notes: Includes bibliographical references and index.