Legal & regulatory aspects of information marketing
By: Gary M. Kaplan.
Series: The Business of information -- v. 4
Publisher: Emerald Valley Pub. Co.
Published: 1980
Place of publication: Eugene, Or
Language: eng
Number of pages: 24
Subjects: Information services -- Marketing.; Mail-order business -- Law and legislation -- United States.; Trademarks -- United States.
Other titles: FTC guidelines for direct mailers.; Trademarks in an information business.
Notes: Includes bibliographies.
Table of contents: value: Part 1. FTC guidelines for direct mailers; value: Part 2. Trademarks in an information business.