How to get-and keep!-good industrial customers through effective direct mail
Subtitle: a guidebook for small manufacturers, distributors, and independent representatives
By: Henry Lavin.
Edition: 1st ed.
Series: An Exposition-banner book
Publisher: Exposition Press
Published: 1980
Place of publication: Smithtown, N.Y
Language: eng
Number of pages: 255
Subjects: Advertising, Direct-mail.; Mail-order business.
Notes: Includes index.