Creative strategy in advertising
Subtitle: what the copywriter should know about the creative side of the business
By: A. Jerome Jewler.
Publisher: Wadsworth Pub. Co.
Published: 1981
Place of publication: Belmont, Calif
Language: eng
Number of pages: 230
Subjects: Advertising copy.; Advertising layout and typography.
Notes: Bibliography: p. 223-224.
Includes index.