Street-smart advertising
Subtitle: how to win the battle of the buzz
By: Margo Berman
Publisher: Rowman & Littlefield Publishers
Published: 2007
Place of publication: Lanham, Md
Language: eng
Number of pages: 237
ISBN-13: 9780742541368; 9780742541375
Subjects: Advertising; Commercial art; Graphic design (Typography); Advertising media planning; Creation (Literary, artistic, etc.)
Notes: Includes bibliographical references (p. 231-232) and index
Table of contents: title: Rev up your thinking with creative stimulation; title: Play with typography's multiple personalities; title: Ebrace type as a design element; title: Master the design elements; title: Connect with your audience through powerful writing; title: Spark the creative process for focused campaign strategies; title: Take charge of the design principles; title: Explore the power of color psychology; title: Discover exciting, strategy-based ads and campaigns; title: Learn the latest through inventive case studies with impressive results; title: See which self-promotions really work; title: Be inspired by creative tips from conceptual thinkers