Power of direct marketing
Subtitle: ROI, sales, expenditures, and employment in the U.S.
By: commissioned by the Direct Marketing Association, Inc. ; conducted by Global Insight
Contributors: Global Insight, Inc
Edition: 11th ed.
Publisher: DMA
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 186
Subjects: Direct marketing; Forecasting; Statistics