CIM Diploma Paper 12
Subtitle: Strategic marketing management : analysis and decision
By: Juanita Cockton and Angela Hatton
Contributors: Hatton, Angela; Chartered Institute of Marketing
Edition: 5th edition.
Series: CIM Tutorial Text
Publisher: BPP Professional Education Ltd
Published: 2003
Place of publication: London
Language: eng
Number of pages: 614
ISBN-13: 9780751712551
Notes: Paper 12 Diploma level.