Audio branding
Subtitle: using sound to build your brand
By: Laurence Minsky, Colleen Fahey ; foreword by Dr Philip Kotler
Contributors: Fahey, Colleen, author
Publisher: Kogan Page, Limited
Published: 2017
Language: eng
Number of pages: 211
ISBN-13: 9780749478575
Subjects: Audio-visual equipment; Brand name products; Advertising; Psychological aspects; Branding (Marketing); Music in advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Wake up to the power of audio branding; title: Audio branding in the digital age; title: It's time we came to our sensory marketing; title: Welcome to the world of audio branding; title: The search for your sound; title: What gets measured; title: The audio-branding process; title: How to launch your audio brand; title: Maintaining and evolving your audio brand; title: Music and sound design in environments.