Modèles et décision en marketing
By: Yves Evrard, Patrick Le Maire.
Contributors: Le Maire, Patrick, joint author.
Series: Dalloz gestion; Marketing
Publisher: Dalloz
Published: 1976
Place of publication: [Paris]
Language: fre
Number of pages: 156
Subjects: Marketing -- Management -- Mathematical models.; Marketing -- Mathematical models.; Decision making -- Mathematical models.
Notes: Bibliography: p. [151]-156.
Includes index.