Effective Promotional Planning for e-Business (CIM PROFESSIONAL)
Publisher: Butterworth-Heinemann
Published: January 16, 2002
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9780750652681
Subjects: Business & Management; Business strategy; Internet; Business & Economics; Business / Economics / Finance; Business/Economics; E-Commerce - Internet Marketing; Internet - General; Marketing - General; Business & Economics / Marketing / General
First sentence: There has been much discussion about what exactly constitutes an 'e-business'.