Winning in the Indian Markets: 10 Things You Need to Know about Consumer India.
Publisher: Wiley & Sons
Published: 2006
Place of publication: S.l
Language: eng
Description: Consumer   India  : A huge opportunity to fail? The Tipping Point is here Purchasing Power: How rich is   India  , really? Market Structure: Many   Indias   The demographic lens Understanding the process of change Cultural drivers of behaviour Gen Next: Liberalisation children Schizophrenic   India   Market Strategy issues for   India   Conclusion: the end of corporate imperialism.