Popup republic
Subtitle: how to start your own successful pop-up space, shop, or restaurant
By: Jeremy Baras
Published: 2016
Language: eng
Number of pages: 197
ISBN-13: 9781119145912
Subjects: Small business marketing; Store location; New business enterprises; Seasonal variations; Retail trade
Other titles: Pop up republic :
Description: "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--
Notes: Includes index.

Preface Acknowledgments Introduction Section 1: The Pop-Up Industry Chapter 1: What Is a Pop-Up? Chapter 2: The Makings of PopUp Republic Chapter 3: Pop-Ups: The State of the Nation Chapter 4: Pop-Ups: The State of the World Chapter 5: The Size of the Pop-Up Industry in the United States Chapter 6: The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies Chapter 7: Interview with Florence Hardy, an Urban Economic Development Professional About Pop-Ups Section 2: Becoming a "Popupreneur" Chapter 8: Are You a Good Candidate to Host a Pop-Up? Chapter 9: A Day in the Life of a Popupreneur Chapter 10: Choosing a Concept Chapter 11: Creating a Concept vs. Creating a Concept That Sells Chapter 12: What to Expect Chapter 13: How to Manage It All Chapter 14: The Day-to-Day Chapter 15: What Is Success? Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Planning Your Pop-Up Business 20: Staffing Chapter 21: Pop-Up Restaurants Chapter 22: Food Trucks Chapter 23: Interview with Jeff Wang, Owner of Yum Dum Food Truck in Chicago, Illinois Chapter 24: Fashion Trucks Chapter 25: Interview with Laura Layton, Owner of Tin Lizzy Mobile Boutique Chapter 26: Pop-Up Spaces Chapter 27: Interview with Aaron Gadiel, Shopping Center Executive Chapter 28: Farmers Markets Chapter 29: Flea Markets Chapter 30: Yard Sales Chapter 31: The Ideal Pop-Up Customer Chapter 32: Case Study: The Launch of a Pop-Up Store Chapter 33: Pop-Up Checklist Section 4: What's Ahead Chapter 34: Reload, Fire, Aim Chapter 35: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 36: Look Out! Here Come the Big Brands and Big Malls Chapter 37: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 38: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 39: Pop-Ups: Why They Are Becoming Permanent Chapter 40: Pop-Ups Make Sense for Baby Boomers About the Author Index.