Super searchers on Madison Avenue
Subtitle: top advertising and marketing professionals share their online research strategies
By: Grace Avellana Villamora ; edited by Reva Basch
Contributors: Basch, Reva
Publisher: CyberAge Books/Information Today
Published: 2003
Place of publication: Medford, N.J
Language: eng
Number of pages: 236
Subjects: Marketing research -- Computer network resources; Marketing -- Databases; Internet searching; Electronic information resource searching
Notes: Includes bibliographical references (p. 201-222) and index
Table of contents: title: Velda Ruddock : visionary for intelligence; title: Douglas Buffo : indefatigable enabler of end-users; title: Jordie Garvin Thomson : multicultural information expert; title: Kristine Larsen Spanier : from copywriting to librarianship; title: Gerard Seifert : creative-side researcher; title: Robin Feuerstein : major league coach for the information services team; title: Leslie Cole : expert on the African-American and urban consumer markets; title: Dan Carlton : "Digger Dan" the account planner; title: Liz Aviles : trend spotting and integrated marketing pro; title: Dee Magnoni : independent research consultant; title: Carlos Santiago : chief realist strategist; title: Gretchen Reed : virtual research provider; title: Marsha Appel : 4As for excellence