The customer loyalty solution
Subtitle: what works and what doesn't in customer loyalty programs
By: by Arthur Middleton Hughes.
Publisher: McGraw-Hill
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 364
Subjects: Database marketing.; Customer loyalty programs.
Description: "The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions.

The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers."--BOOK JACKET.
Notes: Includes index.