Marketing simulation
Subtitle: analysis for decision making
By: Bob Brobst, Ronald F. Bush.
Contributors: Bush, Ronald F.; Bush, Ronald F.
Edition: 2nd ed.
Publisher: Harper & Row
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 152
Subjects: Marketing -- Simulation methods.; Marketing -- Management -- Simulation methods.
Notes: Rev. ed. of: Marketing simulation / Ronald F. Bush, Bob Brobst. c1979.
Includes index.