Clarifying the construct of consumer involvement
Subtitle: a theoretical and empirical analysis
By: Amanda J. Broderick, Rene D. Mueller, Peter J. Baron.
Contributors: Mueller, Rene D.; Baron, Peter J.
Series: Leicester Business School occasional paper -- 30
Publisher: De Montfort University, Leicester Business School
Published: 1995
Place of publication: Leicester
Language: eng
Number of pages: 21