The practice of public relations
By: Fraser P. Seitel
Edition: 11th ed.
Publisher: Prentice Hall
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 448
ISBN-13: 9780136088905
Notes: Includes bibliographical references and index.
Table of contents: title: What is public relations, anyway?; title: The history and growth of public relations; title: Communication; title: Public opinion; title: Management; title: Ethics; title: The law; title: Research; title: Media relations/print & broadcast; title: Employee relations; title: Community relations; title: Government relations; title: Consumer relations; title: International relations; title: Public relations writing; title: Writing for the eye and ear; title: Integrated marketing communications; title: Public relations and social media; title: Crisis management; title: Launching a career.