Private Label
Subtitle: Turning the Retail Brand Threat Into Your Biggest Opportunity
Publisher: Kogan Page
Published: January 1, 2008
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780749450274
Subjects: Business competition; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - General; Business & Economics / Marketing / General; Business & Economics/Sales & Selling - General; Assessment, Testing & Measurement; Brand name products; Branding (Marketing); Management; Retail trade