Methodology for segmenting industrial markets on the basis of buying center composition
By: Jean-Marie Choffray, Gary L. Lilien.
Contributors: Lilien, Gary Louis.
Series: W.P. ; no. 1038-79; Working paper (Sloan School of Management) -- 1038-79.
Publisher: Alfred P. Sloan School of Management, M.I.T.,c 1979.
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 56