The New Rules of Marketing & PR
Subtitle: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Publisher: John Wiley & Sons, Inc.; Wiley
Published: 2013
Place of publication: Hoboken, NJ
Language: eng
Format: Paperback
Number of pages: 464
ISBN-13: 9781118488768
Table of contents: title: Foreword / Robert Scoble; title: Introduction.; title: The new rules; title: Life with the new rules; title: What's new; title: Writing like on a blog, but in a book; title: Showcasing successful marketers; title: Part I : How the Web has changed the rules of marketing and PR.; title: The old rules of marketing and PR are ineffective in an online world; title: The new rules of marketing and PR; title: Reaching your buyers directly; title: Part II : Web-based communications to reach buyers directly.; title: Social media and your targeted audience; title: Blogs : tapping millions of evangelists to tell your story; title: Audio and video drive action; title: The new rules of news releases; title: Going viral : the Web helps audiences catch the fever; title: The content-rich website; title: Marketing and PR in real time; title: Part III : Action plan for harnessing the power of the new rules.; title: You are what you publish : building your marketing and PR plan; title: Online thought leadership to brand your organization as a trusted resource; title: How to create for your buyers; title: How Web content influences the buying process; title: Mobile marketing : reaching buyers wherever they are; title: Social networking sites and marketing; title: Blogging to reach your buyers; title: An image is worth a thousand words; title: Video and podcasting made, well, as easy as possible; title: How to use news releases to reach buyers directly; title: Your newsroom : a front door for much more than the media; title: The new rules for reaching the media; title: Newsjacking your way into the media; title: Search engine marketing; title: Make it happen; title: About the author