Soft!
By: Rupert Thomson.
Edition: 1st American ed.
Publisher: Knopf; Distributed by Random House
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 307
Subjects: Soft drink industry -- England -- London -- Marketing -- Fiction
Description: The waitress Glade Spencer - white-blond hair, perfect skin, just twenty-two years old - drifts innocent and waiflike through life, thus far avoiding harm to herself. . . Barker Dodds, hoping to shed his hard-man reputation, has fled his native Plymouth for a fresh start in London.

There, meanwhile, in an act of desperate inspiration, an ambitious young executive faced with a saturated market contrives a revolutionary strategy for introducing a new beverage, Soft!, that has all the potential of becoming the soft drink of the twenty-first century.

Once this highly confidential strategy develops unforeseen complications, Barker is paid a visit by a friend from the old life, and soon is presented with an unthinkable dilemma. And the person with whom he now shares a destiny - unbeknownst to her - is Glade.