Marketing Analysis and Decision Making
Subtitle: Text and Cases With Spreadsheets
Edition: 2 Sub edition
Publisher: Course Technology
Published: June 1992
Language: eng
Format: Hardcover
Number of pages: 391
ISBN-13: 9780894262296
Subjects: Sales & marketing management; Marketing - General; Lotus 1-2-3 (Business Applications); Marketing Management; Business & Economics; Business / Economics / Finance