The marketing pocket book.
Contributors: World Advertising Research Center.; Advertising Association.
Series: WARC pocket book series
Publisher: World Advertising Research Center
Published: 2004
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 200
Subjects: Marketing -- Statistics.; Marketing -- Periodicals.
Genres: Statistics.; Periodicals.
Notes: Includes index.

At foot of t.p.: The Advertising Association.