An econometric study of the effect of advertising on price response
By: by Wilfried R. Vanhonacker
Series: Research working paper -- no. 415A; Research working papers (Columbia University. Graduate School of Business) -- no. 415A.
Publisher: Graduate School of Business, Columbia University
Published: 1981
Place of publication: New York
Language: eng
Number of pages: 47
Notes: Bibliography: p. 46-47.