Total market orientation, business performance, and innovation
By: John C. Narver, Stanley F. Slater, and Douglas L. MacLachlan
Contributors: Slater, Stanley F.; MacLachlan, Douglas L.
Series: Report -- no. 00-116; Report (Marketing Science Institute) -- no. 00-116
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Marketing; Management; Customer relations; Creative ability in business
Notes: "Working paper."

Includes bibliographical references (p. 31-34).