The Online Customer
Subtitle: New Data Mining and Marketing Approaches
Publisher: Cambria Press
Published: October 1, 2006
Language: eng
Format: Hardcover
Number of pages: 140
ISBN-13: 9781934043066
Subjects: Advertising; Economic statistics; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; E-Commerce - Internet Marketing; Statistics; Business & Economics / Statistics; Business & Economics : Consumer Behavior - General; Business & Economics : E-Commerce - Internet Marketing; Data mining; Internet marketing; Market segmentation