Marketing and public relations activities in ARL Libraries
Subtitle: a SPEC kit
By: compiled by Evelyn Ortiz Smykla.
Contributors: Association of Research Libraries. Systems and Procedures Exchange Center.
Series: SPEC kit,; 240; SPEC flyer,; 240
Publisher: Association of Research Libraries, Office of Leadership and Management Services
Published: 1999
Place of publication: Washington, DC
Language: eng
Number of pages: 109
Subjects: Academic libraries -- Public relations -- United States.; Academic libraries -- Public relations -- Canada.; Information services -- United States -- Marketing.; Information services -- Canada -- Marketing.; Library surveys -- United States.; Library surveys -- Canada.
Notes: Includes bibliographical references (p. 107-109).
"April 1999."
"Systems and Procedures Exchange Center."
Includes SPEC flyer 240.