Public relations on the Net
Subtitle: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
By: Shel Holtz.
Edition: 2nd ed.
Publisher: American Management Association
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 444
Subjects: Internet in public relations.
Notes: Includes bibliographical references (p. 400-402) and index.
Table of contents: title: A report card PR use of the Internet; title: How communication has been forever changed; title: Public relations tools of the Internet; title: The principles of influencing audiences online; title: How to be the eyes and ears of your organization; title: Media relations; title: Investor relations; title: Government relations; title: Community relations; title: Cause and issues communication; title: Employee communications; title: Activism on the Net; title: Crisis communication; title: Going directly to the public; title: Measuring the effectiveness of your online efforts.