Reinventing interactive and direct marketing
Subtitle: leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
By: by Stan Rapp.
Contributors: Rapp, Stan.
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780071638029
Subjects: Interactive marketing; Direct marketing; Branding (Marketing)