Globalising a design heritage strategy
Subtitle: from Finland's Artek to Turkey's Grand Bazaar
By: Fahrettin Ersin Alaca
Series: Aalto University publication series. Doctoral dissertations -- 194/2017; Aalto University publication series -- 2017/194.
Publisher: Aalto University, School of Arts, Design and Architecture; Aalto ARTS Books
Published: 2017
Place of publication: Helsinki, Finland
Language: eng
Number of pages: 362
ISBN-13: 9789526076553
Subjects: Design; Research; Social aspects; Consumer behavior; Consumption (Economics)
Description: Global consumer culture is increasingly associated with the exhaustion of the Earth?s capacity to sustain life. Since consumerism intertwines with business interests, a rapid and fundamental shift in consumer behaviour may not be possible in the mid- or short-term.0This dissertation explores the role of design heritage in an achievable sustainability transformation. Furthermore, it suggests a management strategy that taps into existing socio- and politico-economic networks to avoid conflicts of interest while suggesting positive changes in consumer behaviour. The strategy is constructed through an examination of Finnish houseware company Artek?s recent business and marketing models, and is theoretically developed for cross-cultural transferability to Istanbul?s monumental Grand Bazaar.
Notes: Dissertation.

Includes bibliographical references.

In English; abstract in English and Turkish.