Storyselling for Financial Advisors 
Subtitle:  How Top Producers Sell
Publisher: Kaplan Business; Dearborn
Published: January 12, 2000
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780793136643
Subjects: Investment & securities; Sales & marketing; Storytelling; Investments & Securities - General; Business / Economics / Finance; Business & Economics; Selling; Business/Economics; Sales & Selling - General; Marketing; Advertising & Promotion; Business & Economics / Sales & Selling; Investment advisors; Psychological aspects
First sentence: Some people use statistics like a drunken man uses a lamppost-for support rather than illumination.