Principles of marketing
By: Philip Kotler, Gary Armstrong.
Contributors: Armstrong, Gary.
Edition: 8th ed, International ed.
Publisher: Prentice Hall International
Published: 1999
Place of publication: Upper Saddle River, N.J; London
Language: eng
Number of pages: 635
Subjects: Marketing.
Notes: Previous ed.: 1996.

Includes index.

With accompanying CD-ROM in pocket attached to inside back cover.