The greening of consumers
Subtitle: a food retailer's guide
By: prepared for Food Marketing Institute by the Hartman Group.
Contributors: Food Marketing Institute.; Hartman Group.
Publisher: Research Dept., Food Marketing Institute
Published: 1997
Place of publication: Washington, DC
Language: eng
Number of pages: 34
Subjects: Green marketing -- United States.; Consumers -- United States -- Attitudes.; Consumer behavior -- United States.
Table of contents: title: Who green consumers are and why they buy; title: What and where green consumers buy; title: Communicating with green consumers.