Merchandise testing as a guide to consumer buying
By: by Mabel Taylor Gragg, in collaboration with Neil H. Borden.
Contributors: Borden, Neil Hopper, 1895- joint author.
Series: Harvard university, Graduate school of business administration. Division of research. Business research studies, no. 22 (rev. ed.)
Publisher: Harvard university, Graduate school of business administration. Bureau of business research
Published: 1940
Place of publication: Boston, Mass
Language: eng
Number of pages: 84
Subjects: Shopping; Commercial products -- Testing
Notes: On cover: Publication of the Graduate school of business administration...Harvard university. vol. XXV, no. 6.
"This edition is a planographed reproduction of the original, published in October, 1938. A few changes have been made in the text..."---p. iv.