Social alliances
Subtitle: company/nonprofit collaboration
By: Minette E. Drumwright, Peggy H. Cunningham, Ida E. Berger
Contributors: Cunningham, Peggy H.; Berger, Ida Esther, 1954-; Marketing Science Institute
Series: Report -- no. 00-101; Working paper series; Report (Marketing Science Institute) -- no. 00-101
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, MA
Language: eng
Number of pages: 47
Subjects: Social marketing; Nonprofit organizations; Marketing
Notes: "Working paper."

Includes bibliographical references (p. 43-47)