Reconfiguring public relations
Subtitle: ecology, equity and enterprise
By: David McKie and Debashish Munshi.
Contributors: Munshi, Debashish.
Edition: 1st ed.
Series: Routledge advances in management and business studies
Publisher: Routledge
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 180
ISBN-13: 9780415394086
Subjects: Public relations -- Management; International business enterprises -- Moral and ethical aspects; Globalization -- Economic aspects; Environmental policy -- Social aspects; Social justice
Notes: Includes bibliographical references and index.
Table of contents: title: Locating the project, the personal, and the geo-politics of publishing; title: Signs of the times : assessing the present and revisiting the past; title: Pluralising theory : academic empires, excellence, and global implications; title: Moving the settings : multiple diversities and requisite varieties; title: Not enough said : decolonising PR through postcolonial frameworks; title: What's next ? (1) : empowering differences, learning from leadership, and equity in management after in search of excellence; title: What's next ? (2) : accounting for value and returns on the real; title: Questioning professionalism : cover stories, disciplines, and identities; title: PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales; title: Back to futures : losing control and cultivating foresight; title: Afterword : context, foresight, and conclusion.