Marketing management
By: by D. Maynard Phelps and J. Howard Westing.
Contributors: Westing, J. Howard 1911- joint author.
Edition: 3d ed.
Publisher: R.D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Language: eng
Number of pages: 925
Subjects: Marketing -- Management; Sales management; Marketing
Notes: Includes bibliographies.
First ed. published in 1951 under title: Sales management: policies and procedures.