Dynamics of mass communication
Subtitle: media in transition
By: Joseph Dominick.
Edition: 11th ed.
Publisher: McGraw-Hill Higher Education
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780073378886
Subjects: Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: The nature and history of mass communication. Communication: mass and other forms; title: Perspectives on mass communication; title: Historical and cultural context; title: Media. Newspapers; title: Magazines; title: Books; title: Radio; title: Sound recording; title: Motion pictures; title: Broadcast television; title: Cable, satellite and internet television; title: The internet and the world wide web; title: Specific media professions. News gathering and reporting; title: Public relations; title: Advertising; title: Regulation of the mass media. Formal controls: laws, rules, regulations; title: Ethics and other informal controls; title: Impact of the media. International and comparative media systems; title: Social effects of mass communication.