Marketing for financial services
By: William J. Winston, editor.
Contributors: Winston, William J.
Publisher: Haworth Press; Routledge
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 143
Subjects: Bank marketing; Insurance -- Marketing; Accounting -- Marketing
Notes: Includes bibliographies.
"Has also been published as Journal of professional services marketing, volume 1, number 3, Spring 1986"--T.p. verso.