A theory of distribution channel structure
By: [by] Louis P. Bucklin.
Contributors: University of California, Berkeley. Graduate School of Business Administration.
Series: IBER special publications; Publication of the Institute of Business and Economic Research, University of California
Publisher: University of California, Institute of Business and Economic Research
Published: 1966
Place of publication: [Berkeley
Language: eng
Number of pages: 108
Subjects: Marketing.
Notes: Bibliography: p. 104-106.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.