The Communicating Company
Subtitle: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg; Springer
Published: March 5, 2007
Language: eng
Format: Paperback
Number of pages: 277
ISBN-13: 9783790819281
Subjects: Business communication & presentation; Business & Economics; Business / Economics / Finance; Business/Economics; Management Science; Business & Economics / Marketing / General; CC; Communication; Corporate Identity; Marketing - General; Strategic Planning; Communication in management; Communication in organizations; Corporate culture