Advertising theory and practice
By: C. H. Sandage and Vernon Fryburger.
Contributors: Fryburger, Vernon Ray, 1918- joint author.
Edition: 9th ed.
Publisher: R. D. Irwin
Published: 1975
Place of publication: Homewood, Ill
Language: eng
Number of pages: 703
Subjects: Advertising
Notes: Includes bibliographical references and index.