Sports Sponsorship
Subtitle: Principles and Practices
Publisher: McFarland & Company, Incorporated Publishers; McFarland & Company, Inc., Publishers; McFarland and Company, Inc.; McFarland & Company
Published: 2013
Language: eng
Number of pages: 228
ISBN-13: 9780786474318
Subjects: Corporate sponsorship
Description: " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--