The Blackwell encyclopedia of management.
By: edited by Dale Littler.
Contributors: Littler, Dale.; Blackwell Publishing Ltd.
Series: The Blackwell encyclopedia of management -- v. 9
Publisher: Blackwell Pub.
Published: 2005
Place of publication: Malden, MA
Language: eng
Number of pages: 404
Subjects: Marketing -- Dictionaries.
Genres: Dictionaries.
Other titles: Marketing; Blackwell encyclopedic dictionary of marketing.
Notes: Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997.

Includes bibliographical references and index.