Le marketing
Subtitle: fondements et pratique
By: Pierre-Louis Dubois, Alain Jolibert.
Contributors: Jolibert, Alain.
Series: Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1989
Place of publication: Paris
Language: fre
Number of pages: 675
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.