The zen of social media marketing
Subtitle: an easier way to build credibility, generate buzz, and increase revenue
By: Shama Hyder Kabani ; [foreword by Chris Brogan]
Edition: [2nd ed.], 2012 ed.
Publisher: Benbella Books; Distributed by Perseus Distribution
Published: 2012
Place of publication: Dallas, Tex; [Jackson, TN]
Language: eng
Number of pages: 239
ISBN-13: 9781936661633
Subjects: Social media; Internet marketing; Online social networks
Description: "All new content on Google+, Facebook advertising, SEO, and more!" --Cover.
Notes: Includes index.
Table of contents: title: Online marketing basics; title: Websites and blogging; title: Search Engine Optimization (SEO) : the art and science of driving traffic to your website; title: Social media marketing : what you need to know before you start; title: Facebook : with 750 million users and growing, this giant can't be ignored; title: Twitter : the grand bazaar of social networking sites; title: LinkedIn : the place where professionals go; title: Google+ : the fatest growing social networking site; title: Social advertising : Groupon, LivingSocial, and Facebook ads...oh my!; title: Video : the most powerful social medium; title: Creating a social media policy for your organization; title: A final word on social media : tools for attracting even more business; title: Burning questions and answers : taking questions and dishing out answers and advice; title: Social media marketing case studies : highlighting real-world best practices.