Interview techniques for UX practitioners
Subtitle: a user-centered design method
By: Chauncey Wilson
Published: 2014
Language: eng
Number of pages: 122
ISBN-13: 9780124103931
Subjects: User-centered system design; Employment interviewing; Handbooks, manuals; Vocational guidance
Description: This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven't been discussed before - readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques.  Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
Notes: Includes bibliographical references (pages 119-122).