Marketing
By: David L. Kurtz, Louis E. Boone.
Contributors: Boone, Louis E.
Edition: 2nd ed.
Series: The Dryden Press series in marketing
Publisher: Dryden
Published: 1984
Place of publication: Chicago; London
Language: eng
Number of pages: 810
Subjects: Marketing -- United States.
Notes: Previous ed., 1981.

Includes index.