Next-generation media
Subtitle: the global shift
By: Richard P. Adler
Publisher: Aspen Institute
Published: 2007
Place of publication: Washington, DC
Language: eng
Number of pages: 66
ISBN-13: 9780898434699
Subjects: Communication; History; Technological innovations; Mass media; Digital media
Notes: Includes bibliographical references.
Table of contents: title: From mass to personal, from push to pull. The state of the Internet; title: Life in online communities; title: The net, community, and traditional media; title: Next-generation content : user-generated content and social networks. Wikipedia; title: Second life; title: Craiglist; title: Enter the blogs; title: New options for adding value; title: New metrics; title: The attention economy : marketing to the next generation and the power of choice. The paradox of choice; title: Building trust; title: Global consequences of next-generation media. Wiring the world; title: Citizenchip fo rthe next generation; title: Leadership for the next generation. New roles in a new world.