Ask
Subtitle: the counterintuitive online formula to discover exactly what your customers want to buy ... create a mass of raving fans ... and take any business to the next level
By: Ryan Levesque
Published: 2015
Language: eng
Number of pages: 193
ISBN-13: 9781939447722
Subjects: Social media; Direct marketing; Internet marketing
Description: When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
Table of contents: title: Part I. Ask : the story. You : who, what, & why...; title: Strange questions ... and strange answers; title: The discovery; title: My crisis; title: Working hard for the dream; title: An unexpected twist; title: The letter; title: Standing on the shoulders of giants; title: Taking the leap; title: Things finally come together; title: Paer II. Ask : the methodology. Getting started : how to read the Ask formula methodology; title: The process : prepare, persuade, segment, prescrie, profit, pivot; title: Prepare : the deep dive survey; title: Persuade : the prospect self-discovery landing page; title: Segment : the micro-commitment bucket survey; title: Prescribe : the post-survey sales prescription; title: Profit : the profit maximization upsell sequence; title: Pivot : the email follow-up feedback loop; title: Case study #1 : tennis training, zero to $250,000 in 6 months; title: Case study #2 : water ionizer market, $750,000 in 5 days; title: Why : the reason for writing this book; title: Next steps : now it's your turn to ask.