An experimental study of attitude change, advertising, and usage in new product introduction
By: by James L. Ginter and Frank M. Bass.
Contributors: Bass, Frank Myron, 1926-
Series: Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 358; Paper (Purdue University. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 358.
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1972
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 20
Subjects: Consumers' preferences.; Attitude change.; Advertising -- New products.
Notes: Bibliography: p. 20.