El merchandising
Subtitle: contrato de reclamo mercantil
By: Alberto J. Martín Muñoz ; prólogo, Antonio Pérez de la Cruz Blanco.
Series: Colección Monografías Aranzadi -- 38
Publisher: Aranzadi Editorial
Published: 1999
Place of publication: Pamplona
Language: cat
Number of pages: 257
Subjects: Merchandise licensing -- Spain.; License agreements -- Spain.
Notes: Includes bibliographical references (p. 227-257).