Marketing Corporate Image
Subtitle: The Company As Your Number One Product
Publisher: Ntc Pub Group
Published: August 1993
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780844232836
Subjects: Sales & marketing; General; Business/Economics; Business / Economics / Finance
First sentence: Just about everyone has his or her own idea as to what corporate image advertising is all about.