Essays on capabilities based marketing and competitive superiority
By: Matti Tuominen (ed.) ; [with contributions by] Mai Anttila ... [et al.].
Contributors: Helsingin Kauppakorkeakoulu
Series: Helsingin Kauppakorkeakoulun julkaisuja -- B-52; Helsingin Kauppakorkeakoulun julkaisuja -- 52
Publisher: Helsinki School of Economics
Published: 2003
Place of publication: Helsinki]
Language: eng
Number of pages: 221
Subjects: Marketing; Management; Comparative advantage (International trade); Competition; Organizational effectiveness; Industries; Organizational capabilities
Other titles: Capabilities based marketing and competitive superiority
Description: "The eight essays in this book examine different aspects of the relationship between marketing capability and firm performance. Covered themes include, among others, the influence of competitive environment and business strategy on the capability-performance relationship, distribution channel versus industrial firm context, and innovation and marketing capability."--Foreword.
Notes: Includes bibliographical references.