Advertising and Identity in Europe
Subtitle: The I of the Beholder
Contributors: Jackie Cannon (Editor); Patricia Anne Odber De Baubeta (Editor); Robin Warner (Editor); Ian Robin Warner (Editor)
Edition: 1 edition
Publisher: Intellect L & D E F a E
Published: October 2000
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9781841500379
Subjects: Advertising; Advertising industry; Cultural studies; Journalism; Language Arts & Disciplines; Language; Europe; Identity (Psychology); Social aspects
First sentence: The aim of this paper is to analyse the 'made in' or country of origin effect.