Multicultural Marketing
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 11, 2000
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780844226019
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Minority consumers; International - Marketing; Business & Economics / Marketing / General; Market segmentation; United States
First sentence: America is now undergoing the most profound demographic shift the dawn of the twentieth century.