The psychology of entertainment media
Subtitle: blurring the lines between entertainment and persuasion
By: editor, L.J. Shrum
Edition: 2nd ed.
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 364
ISBN-13: 9781848729445
Subjects: Persuasion (Psychology); Subliminal advertising; Advertising; Mass media; Psychological aspects; Manipulative behavior
Notes: Includes bibliographical references and index.