Getting and using market and business data.
Series: Its Marketing series,; no. 71
Published: 1948
Place of publication: New York
Language: eng
Number of pages: 24
Subjects: Economics -- Research.; Advertising -- Research.
Notes: "Papers ... presented at the Marketing Conference of the American Management Association, held at ... New York, March 18-19, 1948."
Table of contents: title: The use of business research in the industrial field, by W.T. Montague.; title: Market research in the consumer field, by D.S. Frost.; title: Translating market research data into action, by F.B. Heitkamp.