Building the customer-centric enterprise
Subtitle: data warehousing techniques for supporting customer relationship management
By: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger.
Contributors: Loftis, Lisa.; Geiger, Jonathan G.
Publisher: Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 487
Subjects: Data warehousing.; Customer relations -- Data processing.
Notes: Includes bibliographical references (p. 471-472) and index.