Marketing
By: Eric N. Berkowitz ... [et al.].
Contributors: Berkowitz, Eric N.; Canadian Media Directors Council.
Edition: 5th Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2003
Place of publication: Toronto
Language: eng
Number of pages: 670
Subjects: Marketing.; Marketing -- Canada.; Advertising -- Canada.
Other titles: 2002-2003 media digest.
Notes: Title of the accompanying Marketing magazine: 2002-2003 media digest, prepared by Canadian Media Directors' Council.

Includes bibliographical references and index.

CR