Blockbusters
Subtitle: The Five Keys to Developing GREAT New Products
Publisher: Collins
Published: August 14, 2003
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780060084745
Subjects: Marketing - Research; New Product Development; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Industrial; Development - Business Development; Business & Economics / Development & Growth
First sentence: Great companies succeed and endure because they continually produce great products.