Handbook of research in international marketing
By: edited by Subhash C. Jain, David A. Griffith ; [contributors, Yeqing Bao ...et al.].
Contributors: Jain, Subhash C., 1942-; Griffith, David A.; Bao, Yeqing
Edition: 2nd ed.
Publisher: Edward Elgar
Published: 2011
Place of publication: Cheltenham, UK; Northampton, Ma
Language: eng
Number of pages: 417
ISBN-13: 9781849803021
Subjects: Export marketing; Congresses; Advertising; Foreign trade promotion; Research
Notes: Previous ed.: 2003.

"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.

Includes bibliographical references and index.
Table of contents: title: Pt. 1. Global branding issues; title: pt. 2. Insights into international marketing strategy; title: pt. 3. Cultural issues in international marketing research; title: pt. 4. Harnessing the BOP market.