Thinking about answers
Subtitle: the application of cognitive processes to survey methodology
By: Seymour Sudman, Norman M. Bradburn, Norbert Schwarz.
Contributors: Bradburn, Norman M.; Schwarz, Norbert, Dr. phil.
Edition: 1st ed.
Publisher: Jossey-Bass Publishers
Published: 1996
Place of publication: San Francisco
Language: eng
Number of pages: 304
Subjects: Social surveys -- Methodology.; Cognition.
Description: In this book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. Thinking About Answers is based on the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers.

Thinking About Answers is an invaluable resource for survey research practitioners and students, cognitive and methodology researchers, and methods or cognitive psychology students.
Notes: Includes bibliographical references (p. 269-293) and indexes.