Making & marketing a successful art & craft business
By: Fiona Pullen
Contributors: Pullen, Fiona
Edition: Revised and updated edition.
Published: 2019
Language: eng
Number of pages: 256
ISBN-13: 9781782215295
Subjects: Handicraft industries; New business enterprises
Other titles: Making and marketing a successful art and craft business
Description: A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding, and legal matters. The book has particular emphasis on online-selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
Notes: Originally published as: Craft a creative business. 2015.

Includes bibliographical references and index.
Table of contents: title: Where do I start?; title: Legal matters; title: Presentation; title: Social media; title: Selling online; title: Selling offline.