Partners.com
Subtitle: how to profit from the new DNA of business
By: Michael J. Cunningham.
Publisher: Perseus Pub.; Perseus Publishing
Published: 2001
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 236
Subjects: Strategic alliances (Business); Business networks; Partnership; Communication in organizations; Electronic commerce
Notes: Includes index.
Table of contents: title: Machine generated contents note: Acknowledgments; title: Preface; title: CHAPTER 1 The Power of Many; title: Why Organizations Need Partners; title: The Partnerships (Inside, Nearside,; title: and the Business Network); title: Silver Bullets and Wooden Stakes; title: Developing Strategies; title: CHAPTER 2 The Most Important Partners: Staff and B2E; title: Corporate Environment; title: Infrastructure; title: Culture; title: CHAPTER 3 Partnerships That Work; title: Private Exchanges; title: Big Consortia; title: What Makes Partnerships Work?; title: What Doesn't Work; title: The Consumer Marketplace; title: CHAPTER 4 Building a Partner-ready Organization; title: (The B2x Corporation); title: VIVA!; title: The Framework; title: CHAPTER 5 Distribution Partnerships: Building; title: Channel Programs; title: Channels; title: Business Goals; title: Defining the Program; title: Types of Partnerships; title: Go To Market Framework for Partnerships; title: CHAPTER 6 The Self-ervice Parter; title: What is Self-Service?; title: Self-Service Dimensions; title: Self-Service Opportunities; title: Affinity Programs-Power Marketing; title: of Self-Service; title: Implementing Self-Service Checklist; title: CHAPTER 7 Technology or Partnerships; title: On a Need to Know Basis; title: The Categories; title: e-mail and the Browser; title: Customer and Partner Information Systems; title: Authoring Tools and Conte Management; title: Content Manen and Dynaicelivery; title: Personalization and Customization; title: Diffferent Sstes for Different Tasks; title: Knowledge Management (KM) and; title: Collaborative Systems; title: Back Office Systems; title: The Application Service Provider; title: Portal Technologies and Frameworks; title: (The Partner Portal); title: CHAPTER 8 Agreements and Contracts; title: Failedcontracts.com; title: The Players; title: Tactical versus Strategic; title: Agreements for Partners (Strategic); title: Negotiation Strategies and Tactics; title: International; title: CHAPTER 9 Partners, Custom ers, and The Net; title: Overlap Your Systems; title: Using eMarketing as a Tool to Create Demand; title: for Partners; title: Building the Case for Return on Investment-; title: Knowledge Management and Collaborative; title: Commerce; title: CHAPTER 10 The Future of Partnerships; title: About the Author and Contact Information; title: Index.