The electric information age book
Subtitle: McLuhan/Agel/Fiore and the experimental paperback
By: Jeffrey T. Schnapp, Adam Michaels
Contributors: Michaels, Adam, 1978-
Edition: 1st ed.
Series: Inventory books
Publisher: Princeton Architectural Press
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 239
ISBN-13: 9781616890346
Subjects: Graphic design (Typography); Case studies; Book design; Publishing; Paperbacks; History
Other titles: McLuhan/Agel/Fiore and the experimental paperback
Description: This book explores a time span in mass-market publishing in the sixties and seventies when formerly backstage players--designers, graphic artists, editors, "coordinators," and "producers"--stepped into the spotlight to create a set of exceptional paperback books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks brought the ideas of contemporary thinkers to the masses and established a distinctive new graphics-rich, montage-based genre of bookmaking that still resonates loudly today.