Marketing research
Subtitle: applications and problems
By: edited by Arun K.  Jain, Christian Pinson, Brian T. Ratchford.
Contributors: Jain, Arun K.; Pinson, Christian.; Ratchford, Brian T.
Publisher: UMI Outof Print Books on Demand
Published: 1991
Place of publication: Ann Arbor
Language: eng
Notes: Facsimile reprint of the edition published, Chichester: Wiley, 1982.