Where the rubber meets the road
Subtitle: a model of in-store consumer decision making
By: J. Jeffrey Inman, Russell S. Winer
Contributors: Winer, Russell S.; Marketing Science Institute
Series: Report -- no. 98-122; Report (Marketing Science Institute) -- no. 98-122
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Copyright date: 1998
Subjects: Consumer behavior; Shopping; Psychological aspects
Notes: "Working paper."

"October 1998."

Includes bibliographical references (p. 31-34).