Marketing logistics
By: Martin Christopher ; with case study contributions by Helen Peck.
Contributors: Peck, Helen.; Chartered Institute of Marketing.
Series: The marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing
Published: 1997
Place of publication: Oxford
Language: eng
Number of pages: 162
Subjects: Marketing -- Management.; Business logistics.
Notes: Includes bibliographical references and index.
"Published on behalf of the Chartered Institute of Marketing"