Mastering Strategic Management
Publisher: Palgrave Macmillan
Published: March 8, 2001
Language: eng
Format: Paperback
Number of pages: 223
ISBN-13: 9780333927465
Subjects: Business strategy; Management & management techniques; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Management - General; Marketing - General; Business & Economics / Marketing / General; Management; Strategic Planning
First sentence: Strategic management consists of the decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organisation and its environment, to enable it to achieve organisational objectives.