Customer value creation
Subtitle: case studies in business to business success
By: Jerry Alderman, D. Keith Pigues.
Contributors: Pigues, D. Keith.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 470
ISBN-13: 9780470547991
Subjects: Customer relations -- Management; Consumer satisfaction; Customer services -- Management
Description: xxix, 429 p. : 24 cm
Notes: Includes index.