Music marketing
Subtitle: press, promotion, distribution, and retail
By: Mike King ; edited by Jonathan Feist
Contributors: Feist, Jonathan
Publisher: Berklee Press; Distributed by Hal Leonard
Published: 2009
Place of publication: Boston, Mass; Milwaukee, Wis
Language: eng
Number of pages: 211
ISBN-13: 9780876390986
Subjects: Popular music; Music trade; Vocational guidance; Music; Sound recordings; Marketing; Writing and publishing
Notes: Includes index.

Includes bibliographical references and index.
Table of contents: title: pt 1.; title: Setting the stage, merchandising, digital and physical retail and distribution, and online marketing.; title: Creating a marketing plan that works --; title: Making money through merchandise sales --; title: How to sell your music online : digital retailers and distributors --; title: Traditional brick-and-mortar distributors --; title: Marketing to traditional retail --; title: Online, mobile, and video marketing -- -- pt. 2; title: Advertising considerations, marketing to press and radio, and making the most of your national tour.; title: Advertising --; title: Publicity --; title: Radio promotion --; title: Making the most of a tour -- -- pt. 3.; title: Putting it all together.; title: Timing is everything!