Research into advertising
Subtitle: a state-of-the-art review
By: by Johan Arndt.
Publisher: M.C.B. Monographs
Published: 1976
Place of publication: Bradford, Eng
Language: eng
Number of pages: 23
Subjects: Advertising -- Research.
Notes: Bibliography: p. 19-23.
Cover title.
This MCB Monographs edition first appeared as European Journal of Marketing, v. 10, no. 4.