The entrepreneur and small business problem solver
By: William A. Cohen.
Edition: 3rd ed.
Publisher: Wiley
Published: 2006
Place of publication: New York
Language: eng
ISBN-13: 9780471692836
Subjects: Small business -- Handbooks, manuals, etc.; Entrepreneurship -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Table of contents: title: So you want to go into business for yourself; title: What you need to know about the legal aspects of going into business; title: Sources of capital and how to get a loan; title: Business insurance, what you need and what you don't; title: Mastering financial management will make you profitable; title: When to give credit and how to collect money owed you; title: Record keeping is vital, what you need and how to keep records easily; title: How to do marketing research easily and quickly at low cost; title: How to find and introduce a new product or service; title: How to price your products and services for maximum profits; title: How to build your business with advertising and publicity; title: How to sell and build your own sales organization; title: How to make money with trade shows; title: Everything you need to know about e-commerce marketing; title: How to develop a marketing, business plan; title: How to protect your idea; title: How to recruit employees; title: How to manage your most valuable resource, people; title: How to protect your business and avoid getting ripped off; title: How to use the computer and advanced technologies to; title: Stay ahead of the competition.