Les marques de sport
By: Patrick Bouchet, Dieter Hillairet.
Contributors: Hillairet, Dieter.
Series: Connaissance de la gestion
Publisher: Economica
Published: 2008
Place of publication: Paris
Language: fre
Number of pages: 437
ISBN-13: 9782717856088
Subjects: Sporting goods industry; Sporting goods -- Trademarks; Branding (Marketing)
Notes: Includes bibliographical references (p. [397]-406) and index.