The affective structure of consumer situations
By: Gordon Greenley & Gordon Foxall.
Contributors: Foxall, Gordon R.; Aston Business School. Research Institute.
Series: Research paper series / Aston Business School -- RP9801; Research paper series (Aston Business School) -- RP9801.
Publisher: Aston Business School Research Institute
Published: 1998
Place of publication: Birmingham
Language: eng
Number of pages: 24
Subjects: Consumers -- Research.; Consumer behavior -- Research.
Notes: Bibliography: p22-24.