Consumer Behaviour Analysis (Critical Perspectives on Business and Management)
Publisher: Routledge
Published: June 2002
Language: eng
Format: Hardcover
Number of pages: 492
ISBN-13: 9780415196444
Subjects: Economics, Finance, Business and Industry; Attitudes; Consumer behavior; Consumers; Motivation research (Marketing; Motivation research (Marketing); Business/Economics
First sentence: "Why economics?" is a question frequently asked of those interested in the relevance of economic theory for behavior analysis.