Werbewirkungsanalysen für neue Produkte
By: Karl-Heinz Sebastian.
Series: Neue betriebswirtschaftliche Forschung ;; Bd. 32
Publisher: Gabler
Published: 1985
Place of publication: Wiesbaden
Language: ger
Number of pages: 267
Subjects: New products -- Marketing.; Advertising.
Notes: Bibliography: p. 251-267.