Morals and Markets
Subtitle: An Evolutionary Account of the Modern World
Publisher: Palgrave Macmillan
Published: October 14, 2008
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780230600973
Subjects: Consumer Behavior - General; Corporate & Business History - General; Business & Economics / Corporate History; Business & Economics; Business / Economics / Finance; Business/Economics
Description: "The modern world is the marriage of morals and markets. Marital frictions between these two seemingly divergent forces can bring financial meltdowns, environmental disasters, criminal gangs, terrorism and war. Yet sometimes the marriage works well and spreads health and wealth across the globe. The book draws on recent academic research in evolutionary game theory and behavioral economics, and tells familiar stories like the rise of Google as well as forgotten tales like the Ponzi scheme that swallowed Albania. The characters range from amoebas and William Blake to Boris Yeltsin and Zorro. Engaging and insightful, Morals and Markets offers a fresh perspective on the modern world and new hope for the future."--Jacket.