Advertising principles and problems
By: [by] Charles J. Dirksen [and] Arthur Kroeger.
Contributors: Kroeger, Arthur, 1908- joint author.
Edition: 4th ed.
Publisher: R. D. Irwin
Published: 1973
Place of publication: Homewood, Ill
Language: eng
Number of pages: 655
Subjects: Advertising
Notes: Bibliography: p. 637-640.
Beginning with the 5th ed. (1977) published under title: Advertising principles, problems, and cases.