Marketing research
Subtitle: a management information approach
By: Danny N. Bellenger and Barnett A. Greenberg.
Contributors: Greenberg, Barnett, joint author.
Publisher: R. D. Irwin
Published: 1978
Place of publication: Homewood, Ill
Language: eng
Number of pages: 601
Subjects: Marketing research.; Marketing research -- Management.
Notes: Includes bibliographies and indexes.