Harvard Business Review on Customer Relationship Management
Edition: 1st edition
Series: Harvard Business Review Paperback
Publisher: Harvard Business School Press
Published: January 15, 2002
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781578516995
Subjects: Customer services; Management & management techniques; Public relations; Customer Service; Customer relations; Business / Economics / Finance; Business & Economics; Business/Economics; Management; Entrepreneurship; Marketing
First sentence: MAJOR BUSINESS TRENDS such as deregulation, globalization, technological convergence, and the rapid evolution of the Internet have transformed the roles that companies play in their dealings with other companies.