The DNA of marketing
By: by Ira S. Kalb.
Edition: 1st ed.
Publisher: DNA Press
Published: 2005
Place of publication: Eagleville, Pa
Language: eng
Number of pages: 399
Subjects: Marketing; High technology -- Marketing; Biotechnology industries -- Marketing
Notes: Includes bibliographical references (p. 385-386).
Table of contents: title: The marketing cycle; title: The marketing mix; title: DNA of corporate image; title: DNA of positioning; title: DNA of product; title: DNA of price; title: DNA of distribution; title: DNA of promotion; title: DNA of direct marketing; title: DNA of personal selling; title: DNA of marketing information system; title: DNA of international marketing; title: DNA of customer service.