Branding the man
Subtitle: why men are the next frontier in fashion retail
By: by Bertrand Pellegrin.
Publisher: Allworth Press
Published: 2009
Place of publication: New York, NY
Language: eng
ISBN-13: 9781581156638
Subjects: Male consumers; Marketing; Fashion
Notes: Includes bibliographical references and index.
Table of contents: title: Who's the man?; title: What's the store?; title: Value : understanding the tangible and intangible meanings; title: Where the boys are; title: Where men are king; title: Creating the branded men's environment; title: Making their mark : who leads? who follows?; title: Getting the goods : why stores still confuse men; title: The power of retail design; title: Using technology to enhance the retail experience; title: Setting the stage : bringing the store alive; title: The store as town square : a toolbox for creating a customer community; title: Customer service : a store's recipe for success; title: The ten commandments of a great men's store.