New product development.
Contributors: Higgins, Elliott F.; Ethe, Solomon.
Series: Studies in business policy -- no. 40, 57, 69.
Publisher: National Industrial Conference Board
Published: 1950
Place of publication: New York
Language: eng
Subjects: New products.
Table of contents: value: [v. 1] Selection, coordination, financing, by E.F. Higgins.; value: [v. 2] Research and engineering, by E.F. Higgins.; value: [v. 3] Marketing new products, by S. Ethe and E.F. Higgins.