Turnaround
Subtitle: how Carlos Ghosn rescued Nissan
By: David Magee.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 240
ISBN-13: 9780060514853
Subjects: Ghosn, Carlos, -- 1954-; Nissan Motor Corporation in U.S.A. -- Management; Automobile industry and trade -- United States -- Management; Automobile industry and trade -- Japan -- Management; Corporate turnarounds -- United States
Description: "Ghosn is responsible for one of the most breath-taking business turnarounds of all time - taking the near-fatally wounded Japanese automaker Nissan from the brink of ruin back to profitability in just two years. His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment." "In Turnaround, business journalist David Magee presents the first behind-the-scenes look at Ghosn, his management methods, and his role as the leader of a new generation of global business managers."

"Turnaround reveals how he remade Nissan by defying the business and cultural taboos that in the past have stifled the economy in Japan; how he cut costs, smashed Nissan's Keiretsu relationships, and revived the company's design innovation, quality standards, and product."--Jacket.
Table of contents: title: Breaking new ground (spring 2001); title: The making of a new, international leader; title: Creating a global alliance; title: Always start with a clean sheet of paper; title: Total transparency yields trust; title: The art of implementation; title: There are no problems good products can't solve; title: Simplicity comes from hard work; title: How to achieve world-class status; title: Boldly going in new directions; title: One man makes a difference; title: A complete turnaround.