International marketing
By: Philip R. Cateora, Mary C. Gilly, John L. Graham.
Contributors: Gilly, Mary C.; Graham, John L.
Edition: 14th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 736
ISBN-13: 9780073380988
Subjects: Export marketing; International business enterprises
Notes: Includes index.