Tożsamość marek należących do sieci detalicznych
By: Jacek Kall.
Series: Prace habilitacyjne -- 19
Publisher: Akademia Ekonomiczna w Poznaniu
Published: 2005
Place of publication: Poznań
Language: pol
Number of pages: 369
Subjects: Branding (Marketing); Branding (Marketing) -- Poland.; Retail trade.; Retail trade -- Poland.
Notes: Includes bibliographical references (p. 345-362).