Globalization and Sport
Subtitle: Playing the World
Publisher: Sage Publications Ltd
Published: July 12, 2001
Language: eng
Format: Hardcover
Number of pages: 168
ISBN-13: 9780761959687
Subjects: Globalization; Olympic games; Soccer (Association football); Sociology, Social Studies; Sports; Social Science; Popular Culture; Sociology Of Sports; Pop Arts / Pop Culture; Sociology; Australia; Canada; USA; United Kingdom, Great Britain; Sociological aspects; Popular Culture - General; Sociology - General; Social Science / Sociology / General; Sports and globalization
First sentence: NEW YORK &amp; ATLANTA, June 9-The National Basketball Association [NBA] and The Coca-Cola Company today announced the next four-year chapter in their unprecedented '100-year global marketing partnership'.