Sell local, think global
Subtitle: 50 innovative ways to make a chunk of change and grow your business
By: by Olga Mizrahi
Published: 2015
Language: eng
Number of pages: 256
ISBN-13: 9781601633408
Subjects: Marketing; Small business marketing; Growth; Internet marketing; Small business
Other titles: 50 innovative ways to make a chunk of change and grow your business; Fifty innovative ways to make a chunk of change and grow your business
Description: After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.  You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business.   --Publisher's description.
Notes: Includes index.
Table of contents: title: Introduction: local is no longer strictly defined by geography; title: Suggestions for use: making the most out of our time together; title: Change your message: creating a UVP to make marketing magic; title: Change your offline marketing: bringing print to life; title: Change your website: examining the audience; title: Change your analytics: measuring with meaning; title: Change your online marketing: standing to deliver; title: Change your sales: how e-commerce gobbled up sales; title: Change your reviews: joining the conversation; title: Change your social media value: eavesdropping on the market; title: Change your mobile presence: going SoLoMo (social, local, and mobile); title: Change your future: riding the perpetual whitewater.