Threshold and wearout in advertising
By: by David Corkindale in association with John Newall.
Contributors: Newall, John.
Series: Cranfield research papers in marketing and logistics ; Session 1976/1977, 20
Publisher: Cranfield Institute Press for the School of Management
Published: 1977
Place of publication: Cranfield, Eng
Language: eng
Number of pages: 250
Subjects: Advertising.; Advertising campaigns.
Notes: Bibliography: p. 250.