Sŏltŭk k'ŏmyunik'eisyŏn ŭi ihae wa hwaryong
Subtitle: 2015-yŏn kaejŏngp'an
By: Kim Chŏng-hyŏn
Edition: Kaejŏngp'an
Publisher: K'ŏmyunik'eisyŏn Puksu
Published: 2015
Place of publication: Sŏul-si
Language: kor
Number of pages: 328
ISBN-13: 9791130435251
Subjects: Advertising; Psychological aspects; Communication in marketing; Persuasion (Psychology)
Notes: Includes bibliographical references (pages 316-328).