Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 7 edition
Publisher: McGraw-Hill/Irwin
Published: April 14, 2004
Language: eng
Format: Hardcover
Number of pages: 608
ISBN-13: 9780072864878
Subjects: Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - Research; Business & Economics / Marketing / General; Consumer Behavior - General; Consumer behavior