An experiment to determine the effects of package size on consumption
By: William L. Moore, Russell S. Winer
Contributors: Winer, Russell S.
Series: Research paper (Columbia University. Graduate School of Business) -- no. 100A; Research paper (Columbia University. Graduate School of Business) -- no. 100A.
Publisher: Columbia University, Graduate School of Business
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 20
Subjects: Consumers' preferences; Mathematical models
Notes: Report dated: May 1978.

Bibliography: p. 14-15.