What Customers Want
Subtitle: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Edition: 1 edition
Publisher: McGraw-Hill
Published: August 16, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071408677
Subjects: Customer services; Strategic planning; New products; Customer Service; Research And Development Management; Business & Economics; Business / Economics / Finance; Sales & Selling - Techniques; Business/Economics; Planning; Development - Business Development; Marketing - General; Business & Economics / Management; Product management
First sentence: The first step in the innovation process is to define the innovation strategy.