Poetik der Werbung
By: von Urs Meyer
Series: Allgemeine Literaturwissenschaft--Wuppertaler Schriften -- Bd. 13
Publisher: Erich Schmidt
Published: 2010
Place of publication: Berlin
Language: ger
Number of pages: 342
ISBN-13: 9783503098927
Subjects: Symbolism in advertising; Advertising in literature; Advertising
Notes: Originally presented as the author's Habilitationsschrift, Universität Freiburg/Schweiz, 2006.

Includes bibliographical references (p. 317-342).