Brand Leadership
Subtitle: The Next Level of the Brand Revolution
Publisher: Free Press
Published: March 6, 2000
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780684839240
Subjects: Sales & marketing; Management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products
First sentence: In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter &amp; Gamble (P&amp;G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.