Accidental Branding
Subtitle: How Ordinary People Build Extraordinary Brands
Publisher: Wiley; John Wiley & Sons
Published: March 21, 2008
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780470165065
Subjects: Sales & marketing; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; General; Marketing - General; Business & Economics / Marketing / General; Branding (Marketing); Case studies; Entrepreneurship; Serendipity; United States
Description: Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees.