Lamah ṿe-ekh anashim ḳonim?
Subtitle: madaʻ ha-ḳeniyot, le-hatsig nakhon uli-mekor harbeh
By: Paḳo Anderhil ; tirgemah, Orli Mazor-Yuval
Series: Sifriyat ha-Merkaz ha-Yiśreʾeli le-nihul
Publisher: Keter ; [Tel Aviv; Maṭar
Published: 2001
Place of publication: Yerushalayim
Language: heb
Number of pages: 254
Subjects: Marketing research; Consumer behavior; Shopping
Work titles: Why we buy
Notes: Translation of: Why we buy : the science of shopping.