Marketing management and strategy =
Subtitle: formerly Readings in marketing management : a reader
By: edited by Philip Kotler, Keith Cox.
Contributors: Kotler, Philip.; Cox, Keith Kohn.; Kotler, Philip.
Edition: Rev. ed.
Publisher: Prentice-Hall
Published: 1980
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 432
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.