Corporate strategy andproduct innovation
By: edited by Robert R. Rothberg.
Contributors: Rothberg, Robert R.
Edition: 2nd ed.
Publisher: Free Press; Collier Macmillan; Free Pr
Published: 1981
Place of publication: New York; London
Language: eng
Number of pages: 529
Subjects: New products.; Product management.
Notes: Previous ed., 1976.

Bibliography, p510-515. - Includesindex.