The environment of marketing behavior
Subtitle: selections from the literature
By: [edited by] Robert J. Holloway [and] Robert S. Hancock.
Contributors: Hancock, Robert Spencer, joint ed.
Edition: 2d ed.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 442
Subjects: Marketing.; Consumer behavior.
Notes: Includes bibliographical references.
Published in 1974 under title: The environment of marketing management.