Apple confidential
Subtitle: the real story of Apple Computer, Inc.
By: Owen W. Linzmayer.
Publisher: No Starch Press
Published: 1999
Place of publication: San Francisco, Calif
Language: eng
Number of pages: 268
Subjects: Apple Computer, Inc. -- History; Computer industry -- United States -- History
Description: Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description.
Notes: Includes bibliographical references (p. 245-246) and index.