Seminar on "Management Information for Retail Organisations", Luzern, 3d-6th April, 1974.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1974
Place of publication: Amsterdam
Language: eng
Number of pages: 289
Subjects: Retail trade -- Management -- Congresses.; Management information systems -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies.
Organized by Esomar.