Focus groups
Subtitle: supporting effective product development
By: edited by Joe Langford and Deana McDonagh.
Contributors: Langford, Joseph D.; McDonagh, Deana.
Publisher: Taylor & Francis; CRC Press
Published: 2003
Place of publication: London; New York
Language: eng
Number of pages: 230
Subjects: Focused group interviewing; Human engineering; Design -- Human factors
Notes: Includes bibliographical references and indexes.
Table of contents: title: Organising and conducting a focus group : the logistics / Anne Bruseberg and Deana McDonagh; title: Focus groups in market research / Wendy Ives; title: Focus groups in new product development : designers' perspectives / Anne Bruseberg and Deana McDonagh; title: The use of focus groups for user requirements analysis / Martin Maguire; title: Focus groups in health and safety research / Roger Haslam; title: Running focus groups with older participants / Julia Barrett and Paul Herriotts; title: Bringing real world context into the focus group setting / Peter Coughlan and Aaron Sklar; title: Focused groups : scenario-based discussions / Lee Cooper and Chris Baber; title: Harnessing people's creativity : ideation and expression through visual communication / Elizabeth Sanders and Colin William; title: Beyond focus groups? The use of group discussion methods in participatory design / Joe Langford, John Wilson and Helen Haines; title: Focus group tools / Joe Langford and Deana McDonagh.