Contemporary advertising
By: William F. Arens, Michael F. Weigold, Christian Arens.
Contributors: Weigold, Michael F.; Arens, Christian.
Edition: 11th ed.
Publisher: McGraw-Hill Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 712
ISBN-13: 9780073529912
Subjects: Advertising
Notes: Includes bibliographical references (p. 653-672) and indexes.