Fundamentals of marketing
By: William J. Stanton, Montrose S. Sommers, James G. Barnes.
Contributors: Barnes, James G.; Sommers, Montrose S.
Edition: 4th Canadian ed. --
Publisher: McGraw-Hill Ryerson
Published: 1985
Place of publication: Toronto
Language: eng
Number of pages: 749
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.