Kindermarketing
Subtitle: Analyse und rechtliche Empfehlungen
By: Tobias Effertz.
Series: Ökonomische Analyse des Rechts -- Bd. 10
Publisher: P. Lang
Published: 2008
Place of publication: Frankfurt, M; New York, NY
Language: ger
Number of pages: 595
ISBN-13: 9783631578490
Subjects: Marketing -- Law and legislation -- Germany; Children -- Legal status, laws, etc. -- Germany; Advertising and children -- Germany; Young consumers -- Germany; Marketing research -- Germany
Notes: Originally presented as the author's thesis (doctoral)--Univ. Hamburg, 2008.

Includes bibliographical references (p. 528-577)