Transcript proceedings
Subtitle: the new media research landscape : charting unknown territory : ARF Sixth Annual Media Research Workshop : the New York Marriot Marquis, June 28-29, 1994.
Contributors: Baim, Julian.; Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 226
Subjects: Television advertising -- Research -- Congresses.; Marketing research -- Congresses.
Genres: Congresses.
Other titles: ARF sixth annual media research workshop; New media research landscape, charting unknown territory
Notes: "Julian Baim workshop chair"--T.p. verso.