Bagehot on sponsorship, merchandising and endorsement
By: edited and updated by Hayley Stallard.
Contributors: Bagehot, Richard.; Stallard, Hayley.
Edition: [2nd ed].
Publisher: Sweet & Maxwell
Published: 1998
Place of publication: London
Language: eng
Number of pages: 290
Notes: Previous ed. published as: Sponsorship, endorsement and merchandising / Richard Bagehot and Graeme Nuttall. London : Waterlow, 1990.

Includes index.

Contributions from Mark Abell and Graeme Nuttall - on cover.