The Underdog Advantage
Subtitle: Using the Power of Insurgent Strategy to Put Your Business on Top
Edition: 1 edition
Publisher: McGraw-Hill
Published: June 18, 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780071439190
Subjects: Business & Management; General; Business planning; Business & Economics; Business / Economics / Finance; Business/Economics; Success in business; Management - General; Strategic Planning; Business & Economics / General; Competition
First sentence: For 20-some years, we've been teaching our clients to develop business and marketing strategies based on the political campaign model.