Unlikely Audience
Subtitle: Al Jazeera's Struggle in America
Publisher: Oxford University Press, Incorporated; Oxford University Press
Published: 2017
Language: eng
Number of pages: 256
ISBN-13: 9780190655723
Subjects: Television broadcasting of news
Description: "No one could deny the ambition of Al Jazeera English when it attempted, in 2013, to infiltrate the United States news market and become the first southern-global network to court a northern-global audience. In Al Jazeera in the United States, William Youmans explains what the seeming failure of the network's decade-long American enterprise reveals about the nature of global news, disputing long-held assumptions about global media in the digital age. The global and local intersect decisively in the movement of media in the world, as Al Jazeera was molded by three vital U.S. cities in." -- Provided by the publisher.