Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
By: Jörg H.W. Wahl.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2076 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2076 =; European university studies. Series V, Economics and management ;; vol. 2076; Europäische Hochschulschriften.; Bd. 2076.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1997
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 124
Subjects: Internet marketing.; Multimedia systems.; Strategic planning.
Notes: Includes bibliographical references (p. 91-100).
Originally presented as the author's thesis (doctoral)--Universität Mainz.