Relational political marketing in party-centered democracies
Subtitle: because we deserve it
By: by Helene P.M. Johansen
Publisher: Ashgate
Published: 2012
Place of publication: Burlington, VT
Language: eng
ISBN-13: 9781409439059; 9781409439066
Subjects: Public relations and politics; Public relations; Marketing; Political aspects; Political parties; Political Advertising; Communication in politics
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications; title: Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two; title: Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.