Marketing and the computer.
By: Robert A. Grayson, editor; Reynold A. Olsen, associate editor.
Contributors: Grayson, Robert A, ed.; Olsen, Reynold A, ed.; American Marketing Association. New York Chapter.
Publisher: American Marketing Association
Published: 1967
Place of publication: [New York]
Language: eng
Number of pages: 185
Subjects: Marketing -- Data processing.; Marketing.; Marketing research.
Notes: Articles resulting from a conference held on May 18, 1967 and sponsored by the New York Chapter of the American Marketing Association.