Hot button marketing
By: Barry Feig
Publisher: Adams Business
Published: 2006
Place of publication: Avon, Mass
Language: eng
Number of pages: 263
Subjects: Selling -- Psychological aspects; Consumer behavior; Consumption (Economics) -- Psychological aspects
Notes: Includes index
Table of contents: title: The hot button principle; title: The universality of hot buttons; title: How hot buttons influence behavior; title: How to find your buyers' hot buttons; title: Hot button #1The desire for control; title: Hot button #2 I'm better than you; title: Hot button #3 The excitement of discovery; title: Hot button #4 Revaluing; title: Hot button #5 Family values; title: Hot button #6 The desire to belong; title: Hot button #7 Fun is its own reward; title: Hot button #8 Poverty of time; title: Hot button #9 The desire to get the best that can be got; title: Hot button #10 Self-achievement; title: Hot button #11 Sex, love, and romance; title: Hot button #12 The nurturing response; title: Hot button #13 Reinventing oneself; title: Hot button #14 Make me smarter; title: Hot button #15 Power, dominance, and influence; title: Hot button #16 Wish fulfillment; title: A short conclusion