Handbook of consumer behavior
By: [edited by] Thomas S. Robertson, Harold H. Kassarjian.
Contributors: Robertson, Thomas S.; Kassarjian, Harold H.
Publisher: Prentice-Hall; Prentice Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 614
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and indexes.