Getting the word out
Subtitle: a practical guide to AIDS materials development
By: edited by Ana Consuelo Matiella.
Contributors: Matiella, Ana Consuelo.; California AIDS Clearinghouse.
Publisher: Network Publications
Published: 1990
Place of publication: Santa Cruz, Calif
Language: eng
Number of pages: 232
Subjects: AIDS (Disease) -- Prevention.; AIDS (Disease) -- Study and teaching.; Health education.
Description: This book provides health professionals with a "how to" approach to developing culturally sensitive and effective Acquired Immune Deficiency Syndrome (aids) education materials. It is a collection of chapters written by community aids educators who have specialized knowledge and skill in developing educational materials in multi-ethnic communities. Included are: (1) "Laying the Groundwork" (Stephen B. Thomas); (2) "Using Evaluation to Develop Responsive Materials" (Aisha Gilliam and Roberta Hollander); (3) "Using Focus Group Interviews to Design Materials" (Joyce V. Fetro); (4) "Creating Culturally Sensitive Materials" (Sara Olivia Garcia); (5) "Developing Low-Literacy Materials" (Jane H. Root); (6) "Adapting and Translating Materials" (Ana Consuelo Matiella); (7) "Singing Your Own Song" (Terry Tafoya and Douglas A. Wirth); (8) "Telling a Tale" (Andrea Green Rush and Dominic Cappello); (9) "Producing Comic Books and Photonovels" (Susan Leibtag and Hugh Rigby); (10) "Developing Relevant Materials on a Low Budget" (Sala Udin); (11) "Understanding the Production Process" (Lianne B. Chong); (12) "Planning Outreach and Dissemination Strategies" (Ruth Lopez); and (13) "Evaluating aids Education Materials" (Shelley Mann and Marna Copeland Taylor). Appended are three case studies: "Assessing the aids Education Needs of Black Gay and Bisexual Men" (Stephen B. Thomas); "Stopping aids Is My Mission (samm)" (Aisha Gilliam); and "Conducting Outreach to Combat aids Among Injection Drug Users" (Robert S. Broadhead and Kathryn J. Fox). (Nb).
Notes: Includes bibliographical references.
"Produced for the California AIDS Clearinghouse, a project of ETR Associates."