"Long run effect" of advertising
Subtitle: a conceptual discussion
By: Otto Ottesen.
Series: Working papers concerning the project "Social Relevance of Advertising", instituted by the Danish Science Research Council ;; nr. 1
Publisher: Dept. of Marketing, Copenhagen School of Economics and Business Administration
Published: 1980
Place of publication: Copenhagen
Language: eng
Number of pages: 39
Subjects: Advertising -- Social aspects -- Denmark.
Notes: Bibliography: p. 37-39.