Global market strategies of U.S. and Japanese businesses
Subtitle: working paper
By: George S. Yip, Johny K. Johansson
Contributors: Johansson, Johny K.
Series: Report -- no. 93-102; Report (Marketing Science Institute) -- no. 93-102
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 59
Copyright date: 1993
Subjects: Export marketing; International business enterprises; Management; Strategic planning
Notes: "April 1993."

Includes bibliographical references (p. 55-59)