Loyalty Profiling
Subtitle: Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
By: Martin J. Lafleur
Series: Informationstechnologie und Ökonomie -- Bd. 39
Publisher: Lang
Published: 2010
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 296
ISBN-13: 9783631600269
Subjects: Management; Customer relations
Notes: Originally presented as the author's thesis (doctoral)--Universität Karlsruhe, 2009.

Includes bibliographical references (p. 265-296).