Consumption experience and sales promotion expenditure
By: by William T. Robinson, Claes Fornell and Birger Wernerfelt.
Contributors: Fornell, Claes.; Wernerfelt, Birger.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ;; no. 865 (Sept. 1984; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 865.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1984
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 44
Subjects: Consumers.; Brand name products.; Sales promotion.; Advertising.
Notes: Bibliography: p. 40-44.