Brand/story
Subtitle: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
By: Joseph Hancock.
Publisher: Fairchild Books
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 216
ISBN-13: 9781563676222
Subjects: Fashion merchandising; Advertising -- Fashion; Branding (Marketing); Advertising -- Brand name products
Notes: Includes bibliographical references and index.