60-minute brand strategist
Subtitle: the essential brand book for marketing professionals
By: Idris Mootee
Publisher: Wiley
Published: 2013
Place of publication: Hoboken,  New Jersey
Language: eng
Number of pages: 246
ISBN-13: 9781118625163
Copyright date: 2013
Subjects: Branding (Marketing)
Other titles: Sixty-minute brand strategist
Notes: Includes index.
Table of contents: title: Introduction; title: All about brands; title: Branding in a postmodern culture; title: Strategic perspective of branding; title: Managing brand value; title: About the author.