European Perspectives In Marketing (Journal of Euromarketing Monographic) (Journal of Euromarketing Monographic)
Publisher: International Business Press
Published: September 2004
Language: eng
Format: Paperback
Number of pages: 164
ISBN-13: 9780789025692
Subjects: Sales & marketing; Europe; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Marketing
First sentence: Europe is not a homogenous, mass market.