Marketing internationally and globally
By: Alan Buttery, Ewa Richter ; [edited by Helen Falt].
Contributors: Richter, Ewa.; Falt, Helen.
Publisher: In-focus Pub.
Published: 2002
Place of publication: Richmond, Aust
Language: eng
Subjects: Export marketing.; Business networks.; Strategic alliances (Business)
Notes: Includes bibliographical references and index.