The Real Thing
Subtitle: Truth and Power at the Coca-Cola Company
Publisher: Random House Trade Paperbacks
Published: April 12, 2005
Language: eng
Format: Paperback
Number of pages: 432
ISBN-13: 9780812973648
Subjects: Soft drink industry; History; Coca-Cola Company; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Industries - General; Corporate & Business History - General; Business & Economics / General; General
First sentence: ON A BRIGHT FALL MORNING in 1994, Doug Ivester, the recently anointed president of the Coca-Cola Company, was driving himself to Rome, Georgia, spinning north along the interstate, the steel-and-glass towers of Atlanta receding behind him as the landscape became an uneven blanket of pines.