Ren tong gan
Subtitle: Yong gu shi bao zhuang shi shi de yi shu
By: (mei)Ji muXi nuo lei li zhu ; Liu wei wei, Meng yan, Li jia yi
Contributors: Liu, Weiwei, Yi; Meng, Yan, Yi; Li, Jia, Yi
Edition: Di 1 ban
Publisher: Jiu zhou chu ban she
Published: 2016
Place of publication: Beijing
Language: chi
Number of pages: 246
ISBN-13: 9787510840975
Subjects: Guang gao xue; Yan jiu
Other titles: Story branding 2.0; Yong gu shi bao zhuang shi shi de yi shu
Description: Ben shu yi gu shi si wei zai pin pai chuan bo guo cheng zhong de zuo yong wei qie ru dian, Zhong xin fa jue le gu shi de qian zai li liang:gu shi bu jin shi yi zhong yi shu chuang zuo fang shi, Geng shi yi zhong yi yu luo ji he shu ju de si wei mo shi, Zhei zhong mo shi ke yi su zao yi zhong shen ceng ci de ren tong gan, Cong er shi yong yu ri chang she jiao, Zhi chang guan li, Shi chang ying xiao deng ling yu. Ji yu ci, Ben shu hai ti gong le yi xi lie ji shu shou duan:shou ji gu shi bei jing, Yuan xing fen xi, Wan cheng gu shi zhai yao, Ji fa ling gan, Xun zhao yi yi deng.
Notes: Ban quan ye ying wen ti ming:Story branding 2.0: creating standout brands through the power of story.