The Olympic Games effect
Subtitle: how sports marketing builds strong brands
By: John A. Davis.
Publisher: John Wiley & Sons Asia
Published: 2008
Place of publication: Singapore; Hoboken, NJ
Language: eng
Number of pages: 350
ISBN-13: 9780470823668
Subjects: Olympics -- Economic aspects.; Sports -- Marketing.; Branding (Marketing)
Notes: Includes bibliographical references (p. [321]-337) and index.