Kellogg on Branding
Subtitle: The Marketing Faculty of The Kellogg School of Management
Contributors: Philip Kotler (Foreword, Editor); Alice Tybout (Editor)
Publisher: Wiley
Published: September 29, 2005
Language: eng
Number of pages: 352
ISBN-13: 9780471690160
First sentence: When TiVo launched its digital video recorder (DVR) system in 1999, the leading technology market research firm Forrester predicted, "These hard-drive machines will take off faster than any other consumer electronics product has before."