Advertising, its principles and practice
By: Harry Tipper ... [et al.]
Contributors: Tipper, Harry.
Series: The History of advertising
Publisher: Garland Pub.
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 575
Subjects: Advertising.
Notes: Reprint. Originally published: New York, Ronald Press, 1915.
Includes index.