Industrial advertising effects and budgeting practices
Subtitle: a review
By: Gary L. Lilien...[et al.].
Contributors: Lilien, Gary Louis.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no.761-75; Working paper (Sloan School of Management) -- 761-75.
Publisher: The Sloan School
Published: 1975
Place of publication: Cambridge
Language: eng
Number of pages: 29