Improving Marketing ROI
Subtitle: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (Inside the Minds)
Publisher: Aspatore Books
Published: February 28, 2006
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9781596224346
Subjects: Budgeting & financial management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; General; Communication in marketing; Marketing