Greater good
Subtitle: how good marketing makes for better democracy
By: John A. Quelch, Katherine E. Jocz
Contributors: Jocz, Katherine E
Publisher: Harvard Business Press
Published: 2007
Place of publication: Boston, Mass
Language: eng
Number of pages: 331
ISBN-13: 9781422117354
Subjects: Marketing; Democracy
Notes: Includes bibliographical references (p. 279-311) and index
Table of contents: title: Introduction: marketing and democracy; title: Marketing as democracy; title: Exchange: a promise is a promise; title: Consumption: the happiness of pursuit; title: Choice: UBU (you be you); title: Information: knowledge is power; title: Engagement: ties that bind; title: Inclusion: the more the merrier; title: Marketing for democracy; title: Politics: winner takes all; title: Media: lapdog or watchdog?; title: Programs: civic goods, civil services; title: Nations: no quick fix; title: Conclusion: toward a greater good