Handbook of Services Marketing and Management
Contributors: Teresa A. Swartz (Editor); Dawn Iacobucci (Editor)
Publisher: Sage Publications, Inc
Published: November 19, 1999
Language: eng
Format: Paperback
Number of pages: 536
ISBN-13: 9780761916123
Subjects: Sales & marketing; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Service industries; Sales & Selling - Management; Marketing; General; Marketing - General; Business & Economics / Marketing / General; Business & Economics-Marketing - General; Social Science-General; Customer services
First sentence: Yogi Berra, philosopher and baseball great, once said "you can observe a lot just by watching."