BRANDED NATION
Subtitle: THE MARKETING OF MEGACHURCH, COLLEGE INC., AND MUSEUMWORLD
Publisher: Simon & Schuster New York
Published: 2004
Language: eng
Format: Hardcover
ISBN-13: 9780743271615
Subjects: Business / Economics / Finance; Marketing - General
First sentence: Branded Nation: If you were looking for two of the most overused title words in the book business, you couldn't do better than this.