The unstoppables
Subtitle: tapping your entrepreneurial power
By: Bill Schley ; foreword by Graham Weston
Contributors: Weston, Graham, 1964-
Publisher: J. Wiley & Sons
Published: 2013
Language: eng
Number of pages: 234
ISBN-13: 9781118459492
Copyright date: 2013
Subjects: Creative ability; Entrepreneurship
Description: "The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization."--Amazon.
Notes: Includes index.

Includes bibliographical references and index.
Table of contents: title: Introduction; title: Entrepreneur problem, entrepreneur solution; title: Big ideas about you; title: Who is an entrepreneur and what do they do, really?; title: Accelerated proficiency; title: Emotional mechanics: what only neuroscientists, your friends in the SEALs, and the Israeli army will tell you; title: How to master emotional mechanics like the experts; title: Getting down to business: your unstoppable tool kit; title: School of everything you need to know (in an hour); title: The big picture in an hour; ideas, people, and execution; title: Big picture (continued): people and execution; title: The unstoppable six: how to run a billion-dollar business or a start-up the rackspace way (in about an hour); title: Everything you need to know about your unique difference (in about an hour); title: Everything you need to know about true teams (in about an hour); title: Everything you need to know about succeeding with customer (in about an hour); title: Everything you need to know about making yourself famous (in about an hour); title: Everything you need to know about creating revenue, a.k.a. selling (in about an hour); title: Everything you need to know about perfecting your first product (in about an hour); title: Conclusion: Us; title: Entrepreneur country and the E-companies.