The 1992 presidential campaign
Subtitle: a communication perspective
By: edited by Robert E. Denton, Jr.
Contributors: Denton, Robert E., Jr.
Series: Praeger series in political communication,
Publisher: Praeger
Published: 1994
Place of publication: Westport, Conn
Language: eng
Number of pages: 263
Subjects: Presidents -- United States -- Election -- 1992; Political campaigns -- United States; Communication in politics -- United States; Mass media -- Political aspects -- United States
Other titles: Nineteen ninety-two presidential campaign.
Description: Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of "significant symbols" through human communication. As we attempt to make sense of our environment, "political bits" of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective.

Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, "electronic town hall" meetings, and C-Span.
Notes: Includes bibliographical references(p. [247]-2530 and index.