Googled
Subtitle: the end of the world as we know it
By: Ken Auletta.
Publisher: Penguin Press
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 384
ISBN-13: 9781594202353
Subjects: Google (Firm); Internet industry -- United States; Web search engines -- United States -- History; Internet searching
Notes: Includes bibliographical references (p. [339]-372) and index.
Table of contents: title: Messing with the magic; title: Starting in a garage; title: Buzz but few $'s; title: Prepping the Google rocket; title: Innocence or arrogance?; title: Google goes public; title: The new evil empire?; title: Chasing the fox; title: War on multiple fronts; title: Waking the government bear; title: Google enters adolescence; title: Is old media drowning?; title: Compete or collaborate?; title: Happy birthday; title: Googled; title: Where is the wave taking old media?; title: Where is the wave taking Google?; title: Media maxims.