Branding your business
Subtitle: [promote your business, attract customers, build your brand through the power of emotion]
By: James Hammond
Edition: Rev. ed.
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia, PA
Language: eng
Number of pages: 276
ISBN-13: 9780749462963; 9780749463021
Subjects: Brand name products; Management; Communication in marketing; Senses and sensation; Psychological aspects; Branding (Marketing); Consumer behavior
Notes: Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.

Subtitle from cover.

Includes bibliographical references and index.