Branding in action
Subtitle: cases and strategies for profitable brand management
By: Graham Hankinson and Philippa Cowking.
Contributors: Cowking, Philippa, 1947-
Series: McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill; McGraw-Hill Book Co Ltd
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 226
Subjects: Brand name products -- Marketing -- Management.; Brand name products -- Marketing -- Management -- Case studies.; Corporate image -- Case studies.
Notes: Includes bibliographical references and index.