Profile of the U.S. Hispanic grocery shopper.
Contributors: Food Marketing Institute.; Strategy Research Corporation.
Publisher: Research Dept., Food Marketing Institute
Published: 1998
Place of publication: Washington, DC
Language: eng
Number of pages: 42
Subjects: Grocery shopping -- United States -- Statistics.; Hispanic American consumers -- Attitudes.; Hispanic Americans -- Statistics.; Market surveys -- United States.
Notes: Includes bibliographical references (p. 19).
"Conducted for the Food Marketing Institute by Strategy Research Corporation."
Table of contents: title: Executive summary; title: Overview of the U.S. Hispanic market; title: Choosing a grocery store; title: Doing the shopping; title: How to attract Hispanic customers; title: Appendi[ces]: Expenditure differences data ; Survey statistics : spending by Hispanics ; Population trends 1991-1998 in top 50 U.S. Hispanic markets ; Detailed tables from primary data.