The executive guide to corporate events & business entertaining
Subtitle: how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
By: Judy Allen.
Publisher: J. Wiley & Sons Canada
Published: 2007
Place of publication: Mississauga, Ont
Language: eng
Number of pages: 300
ISBN-13: 9780470838488
Subjects: Business entertaining -- Planning.; Public relations.
Notes: Includes bibliographical references and index.