Strategic Marketing Management 1999/2000
Subtitle: Planning and Control (Cim Workbook Series)
Edition: 5 edition
Publisher: Butterworth-Heinemann
Published: October 1999
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780750643597
Subjects: Sales & marketing management; Management - General; Marketing - General; Business & Economics; Business/Economics