Retail Therapy
Subtitle: Making Strategic Relationships Work
Publisher: Palgrave Macmillan
Published: January 18, 2003
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781403901712
Subjects: Retail sector; Sales & marketing; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Retail trade; Relationship marketing; Management - General; Finance; Industries - Retailing; Business & Economics / Management; Marketing
Description: "Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach."--BOOK JACKET.