Service Design
Subtitle: From Insight to Implementation
Publisher: Rosenfeld Media; Rosenfeld Media, LLC
Published: 2013
Place of publication: New York
Language: eng
Table of contents: label: Chapter 1
title: Insurance Is a Service, Not a Product; label: Chapter 2
title: The Nature of Service Design; label: Chapter 3
title: Understanding People and Relationships; label: Chapter 4
title: Turning Research into Insight and Action; label: Chapter 5
title: Describing the Service Ecology; label: Chapter 6
title: Developing the Service Proposition; label: Chapter 7
title: Prototyping Service Experiences; label: Chapter 8
title: Measuring Services; label: Chapter 9
title: The Challenges Facing Service Design