The halo effect and related issues in multi-attribute attitude models
Subtitle: an experiment
By: by William L. Wilkie and John M. McCann.
Contributors: McCann, John M., joint author.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdu University
Published: 1972
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 10
Subjects: Consumers' preferences.; Attitude (Psychology) -- Testing.; Halo effect (Brand choice)
Notes: Bibliography: leaf [11]