The Quest for Loyalty
Subtitle: Creating Value Through Partnerships (Harvard Business Review Book Series,)
Contributors: Frederick F. Reichheld (Editor); Scott D. Cook (Introduction)
Publisher: Harvard Business School Press
Published: November 1996
Language: eng
Format: Hardcover
Number of pages: 278
ISBN-13: 9780875847450
Subjects: Management & management techniques; Personnel & human resources management; Sales & marketing management; Employee loyalty; Customer Service; Social Conditions Of Labor; Business / Economics / Finance; Business/Economics; Loyalty; Entrepreneurship; Corporations; Customer relations; Investor relations