Strategy and management of industrial brands
Subtitle: business to business products and services
By: by Philippe Malaval with the collaboration of Christophe Bénaroya
Contributors: Bénaroya, Christophe
Publisher: Kluwer Academic Publishers
Published: 2001
Place of publication: Boston
Language: eng
Number of pages: 398
Subjects: Industrial marketing -- Case studies
Genres: Case studies
Work titles: Stratégie et gestion de la marque industrielle.
Notes: Translation of: Stratégie et gestion de la marque industrielle

Includes bibliographical references (p. 379-384) and indexes