Future-driven library marketing
By: Darlene E. Weingand.
Publisher: American Library Association
Published: 1998
Place of publication: Chicago, Ill
Language: eng
Number of pages: 189
Subjects: Library planning.; Libraries -- Marketing.; Libraries -- Public relations.
Description: Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings.

Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services. A thorough bibliography includes resources for future-driven marketing and planning.
Notes: Includes bibliographical references (p. 179-182) and index.