Consumer behavior
Subtitle: global shifts and local effects
By: Rajagopal.
Publisher: Nova Science Publishers
Published: 2009
Place of publication: Hauppauge, NY
Language: eng
ISBN-13: 9781608762767
Subjects: Consumer behavior; Consumers -- Psychology; Marketing; International economic integration
Notes: Includes bibliographical references and index.
Table of contents: title: Globalization and consumer markets; title: Exploring consumers; title: Marketplace attributes; title: Retailing in emerging markets; title: Customer centric retailing; title: Retailing ambience and consumer behavior; title: Buying decision process; title: Drivers of consumer behavior; title: Global retailing strategies; title: Future perspectives in globalization and consumer behavior.