People meters : an assessment plus a look at the future : first-season review, critical research issues, what's next?
Subtitle: transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, July 13, 1988.
Publisher: Advertising Research Foundation
Published: 1988
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 82
Subjects: Television advertising -- Research -- United States -- Congresses.; Television viewers -- United States -- Congresses.; Marketing Research -- United States -- Congresses.
Other titles: Transcript proceedings, people meters.; ARF People Meters Workshop.
Notes: Spine title: ARF People Meters Workshop.