Store image and positioning
By: by Edgar A. Pessemier.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ;; no. 709; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 709.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1979
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 16
Subjects: Consumer's preferences.; Consumers.; Motivation research (Marketing); Positioning (Advertising)
Notes: Bibliography: p. [17]-[18]
"October 1979."