Retail power plays
Subtitle: from trading to brand leadership : strategies for building retail brand value
By: Andrew Wileman and Michael Jary.
Contributors: Jary, Michael, 1963-
Publisher: New York University Press
Published: 1997
Place of publication: Washington Square, N.Y
Language: eng
Number of pages: 280
Subjects: Brand name products; Retail trade -- Management
Description: When we think of brands, we think of "producer brands" such as Coca-Cola or Marlboro.

In Retail Power Plays, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe: the development of strong "retail brands." They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes.
Notes: Includes index.