A search-theoretic explanation of brand profileration
By: by David Prentice and Hugh Sibly.
Contributors: Sibly, Hugh.; University of Melbourne. Department of Economics.
Series: Research paper / University of Melbourne, Department of Economics -- no.313; Research paper (Universityof Melbourne, Department of Economics) -- no.313.
Publisher: Dept. of Economics, University of Melbourne
Published: 1991
Place of publication: Parkville, Vic
Language: eng