International marketing strategy
By: edited by Hans Thorelli, Helmut Becker.
Contributors: Becker, Helmut, 1937-
Edition: Rev. ed.
Series: Pergamon policy studies on business
Publisher: Pergamon Press
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 423
Subjects: Export marketing.; Marketing.; International business enterprises -- Management.
Notes: Includes bibliographies and indexes.