Marknadsföring av industriella tjänster
By: Christian Grönroos.
Series: Forskningsrapporter från Svenska handelshögskolan ; 2; Forskningsrapporter (Svenska handelshögskolan (Helsinki, Finland)) ;; 2.
Publisher: Svenska handelshögskolan
Published: 1979
Place of publication: Helsingfors
Language: swe
Number of pages: 190
Subjects: Service industries -- Marketing.
Notes: Bibliography: p. 186-190.