The green scorecard
Subtitle: measuring the return on investment in sustainability initiatives
By: Patricia Pulliam Phillips and Jack J. Phillips
Contributors: Phillips, Jack J., 1945-
Publisher: Nicholas Brealey Pub.
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 266
ISBN-13: 9781857885545
Subjects: Business enterprises; Rate of return; Environmental aspects; Social responsibility of business
Notes: Includes bibliographical references and index.
Table of contents: title: PART I. Going Green: From Kyoto to Copenhagen; title: Chapter 1. Green Is Everywhere: The Proliferation of Green Projects; title: The Green Revolution; title: Managing the Change to Green; title: Final Thoughts; title: Chapter 2. Is It Worth It? The Value of Green Projects; title: The Green Slump; title: Green Washing; title: Change Toward Green; title: Value Redefined; title: Why Now?; title: The Chain of Impact for Green Projects; title: The Problem with Current Measurement and Evaluation Systems; title: -and How to Improve Them; title: Green Leadership: Getting Results; title: Challenges Along the Way; title: Chapter 3. Investment Strategies: How Companies Approach the Green Investment; title: Strategy 1. Avoid the Investment; title: Strategy 2. Invest the Minimum; title: Strategy 3. Invest with the Rest; title: Strategy 4. Invest Until it Hurts; title: Strategy 5. Invest as Long as There is a Payoff; title: Chapter 4. The ROI Methodology: A Brief Overview; title: Results Framework; title: Results Framework and Business Alignment; title: Benefits of Developing the Chain of Impact; title: The ROI Process Model; title: Operating Standards and Philosophy; title: Application and Practice; title: Implementation; title: Benefits of Applying the ROI Methodology; title: Chapter 5. Project Positioning: Beginning with Objectives in Mind; title: Creating Business Alignment; title: Determining the Potential Payoff; title: Determining Business Needs; title: Determining Performance Needs; title: Determining Learning Needs; title: Determining Preference Needs; title: Developing Objectives for Green Projects and Programs; title: Case Study Examples; title: Part II. The Value of Measuring ROI: The Antidote to "Green-Sky" Thinking; title: Chapter 6. Measuring Reaction, Perceived Value, and Learning; title: Why Measure Reaction and Perceived Value?; title: Sources of Data for Measuring Reaction; title: Areas of Feedback; title: Data Collection Timing for Measuring Reaction; title: Data Collection Methods for Measuring Reaction; title: Use of Reaction Data; title: Why Measure Learning?; title: Challenges and Benefits of Measuring Learning; title: Learning Measurement Issues; title: Data Collection Timing for Measuring Learning; title: Data Collection Methods for Measuring Learning; title: Use of Learning Data; title: Chapter 7. Measuring Application, Implementation, and Impact; title: Why Measure Application and Implementation?; title: Application Measurement Issues; title: Sources of Data for Measuring Learning; title: Data Collection Timing for Measuring Application; title: Data Collection Methods for Measuring Application; title: Barriers to Application; title: Use of Application Data; title: Why Measure Impact?; title: Impact Measurement Issues; title: Data Collection Methods for Measuring Impact; title: Considerations for Selecting Data Collection Methods; title: Measuring the Hard to Measure; title: Chapter 8. Isolating the Impact of Green Projects; title: Why the Concern About Isolating Project Impact?; title: Preliminary Issues; title: Methods to Isolate the Impact of Projects; title: Considerations When Selecting Isolation Methods; title: Chapter 9. Converting Impact Data to Money; title: Why the Concern About Converting Data to Monetary Values?; title: Five Steps to Convert Data to Money; title: Five Steps to Convert Data in Practice; title: Methods to Convert Impact Measures to Money; title: Considerations When Selecting Data Conversion Methods; title: Intangible Benefits of Green Projects; title: Chapter 10. Calculating the ROI: Comparing Costs and Monetary Benefits; title: Why the Concern About Project Costs?; title: Fundamental Cost Issues; title: Fully-Loaded Cost Profile; title: Cost Classifications; title: The ROI Calculation; title: ROI Misuse; title: ROI Targets; title: Intangibles Revisited; title: Other ROI Measures; title: PART III. The Green Scorecard at Work; title: Chapter 11. Reporting Results; title: Why the Concern About Communicating Results?; title: Principles of Communicating Results; title: The Process for Communicating Results; title: The Green Scorecard; title: Chapter 12. Implementing and Sustaining ROI; title: Why the Concern About Implementing and Sustaining ROI?; title: Implementing the Process: Overcoming Resistance; title: Assessing the Climate for Measuring ROI; title: Developing Roles and Responsibilities; title: Establishing Goals and Plans; title: Revising or Developing Policies and Guidelines; title: Preparing the Project Team; title: Initiating ROI Projects; title: Preparing the Clients and Executives; title: Removing Obstacles; title: Monitoring Progress; title: Final Thoughts.