The principles of advertising
By: by Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss [and] Frank Alvah Parsons.
Contributors: Hollingworth, Harry L. 1880-1956. joint author.; Hotchkiss, George Burton, 1884-1953.; Parsons, Frank Alvah, 1868-1930, joint author.
Edition: 2d ed., rev. and enl.
Publisher: The Ronald Press Co.
Published: 1925
Place of publication: New York
Language: eng
Number of pages: 473
Subjects: Advertising