Women behind the market
By: [Study conducted by W. R. Simmons & Associates Research, Inc
Contributors: W.R. Simmons and Associates Research
Publisher: Macfadden-Bartell Corp.
Published: 1962
Place of publication: New York]
Language: eng
Subjects: Consumers' preferences -- United States; Market surveys -- United States; Women -- United States
Table of contents: value: v. 1. The audiences of Macfadden's women's group magazines.; value: v. 2. The American Woman as a buyer and owner of selected products