Marketing strategies for higher education institutions
Subtitle: technological considerations and practices
By: Purnendu Tripathi, IGNOU, India, Siran Mukerji, IGNOU, India, [editors]
Publisher: Information Science Reference
Published: 2013
Place of publication: Hershey PA
Language: eng
Number of pages: 366
ISBN-13: 9781466640146; 9781466640153; 9781466640160
Subjects: Higher Education; Marketing; Technological innovations
Notes: Includes bibliographical references and index.