Student attitudes toward business and marketing institutions and practices
By: by Scott Ward and Greg Reale
Contributors: Reale, Greg
Series: Marketing Science Institute. Working paper -- P-74
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 65
Subjects: Business -- Public opinion; College students -- United States -- Attitudes; Young consumers -- United States
Notes: "Preliminary research report."

Includes bibliographical references