Investing in profitable customer relationships
Subtitle: a conference report
By: [by Jean-Marie Martino].
Contributors: Conference Board.
Series: Conference Board report ;; no. 1198-97-CH
Publisher: Conference Board
Published: 1997
Place of publication: New York, NY
Language: eng
Number of pages: 14
Subjects: Customer relations; Marketing -- Management; Marketing -- United States -- Management; Product management; Product management -- United States; Consumer behavior; Consumer behavior -- United States
Notes: Cover title; responsibility statement from p. [3].