Psychological complexity and arousal theory
Subtitle: an investigation of the applicability of principles of intrinsic motivation to the practice of print advertising
By: by Peter Charles Yesawich
Published: 1976
Language: eng
Format: microform :
Number of pages: 254
Subjects: Advertising; Psychological aspects; Research; Motivation (Psychology)
Notes: Thesis (Ph. D.)--Cornell University, 1976.

Bibliography: leaves 241-254.