Marketing terms: definitions, explanations, and/or aspects
By: [by] Irving J. Shapiro.
Edition: 3d ed.
Publisher: S-M-C Pub. Co.
Published: 1973
Place of publication: [West Long Branch, N.J
Language: eng
Number of pages: 185
Subjects: Marketing -- Dictionaries
Notes: Fourth ed. published in 1980 under title: Dictionary of marketing terms.