Game-changing strategies
Subtitle: how to create new market space in established industries by breaking the rules
By: Constantinos C. Markides.
Edition: 1st ed.
Publisher: Jossey-Bass, a Wiley Imprint
Published: 2008
Place of publication: San Francisco
Language: eng
ISBN-13: 9780470276877
Subjects: Creative ability in business.; Organizational change.; Corporations -- Growth.
Notes: Includes bibliographical references and index.
Table of contents: value: The innovation is in the business model; value: Discovering new business models; value: Creativity is not enough : from discovering to implementing new business models; value: Using dual business models to compete : is a separate unit necessary?; value: Separation is not enough : how to achieve ambidexterity; value: Responding to business-model innovation; value: When would established firms discover new business models?; value: Rethinking innovation in the big firm.