Value Congruence and Trust Online
Subtitle: Their Impact on Privacy and Price Premiums
Publisher: Cambria Press
Published: September 15, 2005
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781934043028
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; E-Commerce - Internet Marketing; Mail Order; Business & Economics / E-Commerce / Internet Marketing; Business & Economics : Mail Order; E-Commerce - General; General; Consumer behavior; Electronic commerce; Psychological aspects