Business the Jamie Oliver way
Subtitle: 10 secrets of the irrepressible one man brand
By: Trevor Clawson.
Edition: 1st ed.
Publisher: Wiley; Wiley-Interscience; Capstone
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 216
ISBN-13: 9781907312410
Subjects: Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: Be yourself, but more so; title: Extend the brand; title: Build on what you're good at; title: Remember the social dimension; title: Become the face of a supermarket; title: Deal with adversity; title: Go international; title: Protect the brand; title: Be controversial; title: Be bold.