Advertising
Subtitle: its role in modern marketing
By: S. Watson Dunn, Arnold M. Barban.
Contributors: Barban, Arnold M.
Edition: 6th ed.
Series: Dryden Press series in marketing
Publisher: Dryden Press
Published: 1986
Place of publication: Chicago
Language: eng
Number of pages: 802
Subjects: Advertising.
Notes: Includes bibliographies and index.