Marketing Planning For Financial Services
Publisher: Gower Technical Press; Gower
Published: February 28, 2005
Language: eng
Format: Hardcover
Number of pages: 183
ISBN-13: 9780566085543
Subjects: Banking; Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Finance; Financial services industry; Marketing
First sentence: There is no obviously best way of organising the material which this book covers.
Description: "Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market." "Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector."--BOOK JACKET.