Servuction
Subtitle: le marketing des services
By: Pierre Eiglier, Eric Langeard.
Contributors: Langeard, Eric.
Series: Stratégie et management
Publisher: McGraw-Hill
Published: 1987
Place of publication: Auckland
Language: fre
Number of pages: 202
Subjects: Marketing industriel.; Services (Industrie); Services (Industrie) -- Marketing.
Notes: 14168757 utlas

Bibliogr.

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