Marketing/planning library and information services
By: Darlene E. Weingand.
Publisher: Libraries Unlimited; ABC-CLIO, LLC
Published: 1987
Place of publication: Littleton, Colo
Language: eng
Number of pages: 152
Subjects: Libraries -- Public relations; Information services -- Public relations; Advertising -- Information services; Information services -- Marketing; Information services -- Planning; Advertising -- Libraries; Libraries -- Marketing; Library planning
Notes: Bibliography: p. 143-148.
Includes index.