An introduction to branding and marketing communication management
By: edited by Kojo Yankah ... [et al.].
Contributors: Yankah, Kojo.; Icons Media (Firm)
Publisher: Manak Publications in collaboration with Icons Media
Published: 2007
Place of publication: Delhi
Language: eng
Number of pages: 361
Subjects: Branding (Marketing); Communication in marketing; Branding (Marketing) -- India; Communication in marketing -- India
Description: Contributed articles; with partial reference to India.
Notes: Includes index.