Transcript proceedings
Subtitle: copy research : new developments/directions, broadcast and print, validity update : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, May 30-31, 1985.
Contributors: Advertising Research Foundation.
Publisher: The Foundation
Published: 1985
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 236
Subjects: Advertising copy -- Congresses.