The marketplace of attention
Subtitle: how audiences take shape in a digital age
By: James G. Webster
Publisher: MIT Press
Published: 2014
Language: eng
Number of pages: 268
ISBN-13: 9780262027861; 9780262529891
Subjects: Audiences; Mass media
Description: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Notes: Includes bibliographical references (pages 221-256) and index.
Table of contents: title: The Marketplace of attention. Digital media ; Attention ; The marketplace ;  Audiences ; In the balance; title: Media users. Ways of seeing ; Media choice ; The user's dilemma ; The role of social networks ; Going viral ; The structures of everyday life ; The puzzle of preferences; title: The media. The attention economy ; Making media ; Making audiences ; Desperately seeking attention; title: Media measures. The rise of media measures ; Making measures ; Bias in measurement ; Seeing the world through "big data"; title: Audience formations. Audience fragmentation ; Preference-driven loyalties ; Structure-driven loyalties ; Local news and information ; Massively overlapping culture; title: Constructing the marketplace of attention. Structuration ; The dimensions of structure ; A map of media structures ; The interaction of structure and agency ; Structuring preferences ; The swing vote; title: Public attention in the marketplace of ideas. The marketplace of ideas ; Stories of hope and despair ; Questioning our assumptions ; The shape of things to come.