Business marketing
Subtitle: connecting strategy, relationships, and learning
By: F. Robert Dwyer, John F. Tanner, Jr.
Contributors: Tanner, John F.
Edition: 2nd ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2002
Place of publication: Boston
Language: eng
Number of pages: 705
Subjects: Marketing.
Notes: Includes bibliographical references and index.