Television advertising that works
Subtitle: an analysis of commercials from effective campaigns
By: Stephen W. Marshall, Marilyn S. Roberts.
Contributors: Roberts, Marilyn Sue, 1949-
Publisher: Cambria Press
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9781604975130
Subjects: Television advertising -- Research; Advertising -- Research
Notes: Includes bibliographical references and index.