The branding of Polaroid, 1957-1977
Subtitle: how we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name
By: by Paul Giambarba
Publisher: P. Giambarba
Published: 2005
Place of publication: [Cape Cod, Mass.?]
Language: eng
Number of pages: 180