What's in a name
Subtitle: famous brand names
By: by Oren Arnold.
Publisher: J. Messner
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 127
Subjects: Business names -- United States -- Juvenile literature.; Business names -- Juvenile literature.; Trademarks -- United States -- Juvenile literature.; Trademarks -- Juvenile literature.; Trademarks.
Description: Discusses the origin and development of well-known products and the importance of their brand names.
Notes: Includes index.