Marketing
Subtitle: real people, real decisions
By: Michael R. Solomon ... [et al.].
Contributors: Solomon, Michael R.
Edition: 1st European ed.
Publisher: Prentice Hall Financial Times
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780273708803
Subjects: Marketing -- Vocational guidance
Notes: Previous ed. entered under: Solomon, Michael R.
Table of contents: title: What is marketing?; title: Strategy and environment; title: Marketing research; title: Consumer behaviour; title: Business-to-business marketing; title: Segmentation, targeting, positioning and CRM; title: Creating the product; title: Managing the product; title: Services marketing; title: Pricing the product; title: Integrated marketing communications; title: Advertising, PR and sales; title: Retail and distribution.