Public outreach and behavior change
Subtitle: an annotated reference guide for outreach practioners
By: research and text by Gwenn Kubeck.
Contributors: Oregon State University. Sea Grant College Program.
Series: ORESU-L -- 07-002.
Publisher: Oregon Sea Grant, Oregon State University
Published: 2007
Place of publication: Corvallis, OR
Language: eng
Number of pages: 16
Subjects: Behavior modification -- Bibliography.; Communication -- Bibliography.
Genres: Bibliography.
Description: "This reference guide is intended as a resource for professional communicators and public educators who work in non-school settings. Such public "engagement" professionals may use it to stimulate behavior change, to understand the theories and models that underlie their professional practice, or to gain insight on how to apply these theories in practice. Those who conduct evaluations or whose work is being evaluated on the basis of changes in behaviors of a target audience may also find it useful."--P. 3.
Notes: Title from cover.

"This report was prepared by Oregon Sea Grant under award number NA06OAR4170010 (project number A/NIS15-PD) from the National Oceanic and Atmospheric Administration's National Sea Grant College Program, U.S. Department of Commerce, and by appropriations made by the Oregon State legislature"--P. 2.

Also available online.