Market structure modeling via clustering and discriminant analysis
Subtitle: a portrayal of the soft drink market
By: by Donald R. Lehmann and Edgar A. Pessemier.
Contributors: Pessemier, Edgar A., 1922- joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University. Paper no. 407
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 48
Subjects: Marketing research.; Consumption (Economics) -- Mathematical models.; Soft drink industry -- United States.
Notes: Bibliography: leaves 46-48.