CIM Revision Cards Analysis and Evaluation
Publisher: Elsevier Science & Technology
Published: 2008
Place of publication: Burlington
Language: eng
Format: [electronic resource]
Number of pages: 147
ISBN-13: 9780080560960
Subjects: Business
Description: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displ.
Notes: Description based on print version record.
Table of contents: title: Front Cover; CIM REVISION CARDS: Analysis and Evaluation; Copyright Page; Table of Contents; Preface; Unit 1. Introduction to analysis and evaluation; Unit 2. Evaluating performance: marketing metrics; Unit 3. Brand valuation; Unit 4. Auditing marketing activities; Unit 5. Evaluating performance: financial measures; Unit 6. Analysing the external environment; Unit 7. Analysing the internal environment; Unit 8. Characteristics of the global marketplace; Unit 9. Defining competitive advantage; Bibliography.