Strategies for generating e-business returns on investment
By: [edited by] Namchul Shin.
Contributors: Shin, Namchul, 1962-
Publisher: Idea Group Publ.; Idea Group; Idea Group Publishing
Published: 2005
Place of publication: Hershey, PA
Language: eng
Number of pages: 354
Subjects: Electronic commerce -- Technological innovations.; Electronic commerce -- Technological innovations -- Cost effectiveness.; Electronic commerce -- Information technology.
Notes: Includes bibliographical references and index.
Table of contents: title: Customer relationship management - a strategy for success in electronic commerce / Nils Madeja, Detlef Schoder; title: Customer-centric Internet strategies : achieving competitive advantage through CRM / Călin Gurău; title: eCRM integration in e-business : first line of offense to competitive advantage / Cain Evans; title: The effects of IT on supply chain management in the automobile industry / Ki Chan Kim, Il Im, Myung Soo Kang; title: The potential of B2B commerce for competitive advantage / Ronan McIvor, Paul Humphreys; title: Know your why's and how's - towards a contingency model for industrial e-procurement / Jakob Rehme, Daniel Kindström, Staffan Brege; title: A framework for addressing minority suppliers as an e-business strategy / Dale Young; title: Alaska's embrace of digital opportunities / Ping Lan, David C. Yen; title: Strategic success factors for selling content online : which success factors will make Internet content a sustainable and profitable business? / Stephan A. Butscher, Frank Luby, Markus B. Hofer; title: Past purchasing behavior in e-commerce : the impact on intentions to shop online / TerryAnn Glandon, Christine M. Haynes; title: Identifying purchase perceptions that affect consumers' Internet buying / Thomas W. Dillon, Harry L. Reif; title: Strategic e-commerce aspects of the e-banking/e-lending industry / William T. Rupp, Alan D. Smith; title: An e-business system development and modernization model to improve the profitability of investment decisions / Bahador Ghahramani; title: A complementary tele-working platform for data and voice networks / Philip Sotiriades, G.-P. K. Economou.