Marketing technologies
Subtitle: corporate cultures and technological change
By: Elena Simakova
Series: Routledge studies in innovation, organization, and technology
Publisher: Routledge
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415624770; 9780203102039
Subjects: Electronic commerce; Management; Technological innovations; Economic aspects; Organizational change
Notes: Includes bibliographical references and index.
Table of contents: title: The "market turn" in science and technology studies; title: Marketing technologies : in theory, and in practice; title: Inside corporations : an ethnographic approach; title: Becoming a neophyte marketer; title: Marketing texts as discursive objects, or do texts speak for themselves?; title: "Softly, softly" tagging the world; title: RFID "theatre of the proof"; title: Concluding remarks.