Informationsmanagement im Marktforschungsprozess unter besonderer Berücksichtigung der Infratest Forschung AG
By: Sabine Graumann.
Series: Betriebswirtschaftliche Forschungsbeiträge ;; Bd. 44
Publisher: GBI
Published: 1991
Place of publication: München
Language: ger
Number of pages: 396
Subjects: Infratest Forschung AG.; Marketing research -- Germany.; Marketing research -- Germany -- Data processing.
Notes: Includes bibliographical references (p. 373-390) and index.
Originally presented as the author's thesis (doctoral)--Universität des Saarlandes, Saarbrücken, 1990.