Marketing
Subtitle: creating value for customers
By: Gilbert A. Churchill, Jr., J. Paul Peter.
Contributors: Peter, J. Paul.
Edition: 2nd ed.
Series: Irwin series in marketing
Publisher: Irwin/McGraw Hill
Published: 1998
Place of publication: Boston
Language: eng
Number of pages: 630
Subjects: Marketing.
Notes: Includes bibliographical references (p. [587]-605) and indexes.