Circulation marketing
Subtitle: measuring cost per order
By: by Michael G. Kane.
Contributors: Market Research Opinion.
Publisher: International Newspaper Marketing Association
Published: 1989
Place of publication: Reston, VA (11600 Sunrise Valley Dr., Reston 22091)
Language: eng
Number of pages: 43
Subjects: Readership surveys -- United States.; American newspapers -- Circulation -- Costs.
Notes: Includes bibliographical references.
"In cooperation with Market Opinion Research."
Cover title.