Customer behaviour
Subtitle: a managerial perspective
By: Jagdish N. Sheth, Banwari Mittal, Michel Laroche
Contributors: Laroche, Michel, 1945-; Mittal, Banwari
Edition: 1st Canadian ed.
Publisher: Thomson Nelson
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 521
ISBN-13: 9780176406202
Subjects: Consumer behavior; Textbooks; Motivation research (Marketing); Consommateurs; Manuels d'enseignement supérieur; Comportement; Études de motivation (Marketing)
Notes: Includes bibliographical references and indexes.