Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning
By: Gary L. Lilien, Arvind Rangaswamy.
Contributors: Rangaswamy, Arvind.; Lilien, Gary L., 1946-
Publisher: Addison-Wesley
Published: 1998
Place of publication: Reading, MA
Language: eng
Number of pages: 360
Subjects: Marketing -- Data processing -- Problems, exercises, etc.; Marketing -- Decision making -- Data processing -- Case studies.
Genres: Problems, exercises, etc.; Case studies.
Notes: Spine title: Marketing engineering.

Bibliogr.

1