Marketing 3.0
Subtitle: from products to customers to the human spirit
By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Contributors: Kartajaya, Hermawan, 1947-; Setiawan, Iwan
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 188
ISBN-13: 9780470598825
Notes: Includes bibliographical references and index.