Radical E
Subtitle: from GE to Enron-- lessons on how to rule the Web
By: Joel Kurtzman and Glenn Rifkin.
Contributors: Rifkin, Glenn.
Publisher: Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 213
Subjects: Electronic commerce; Success in business; Business enterprises -- Computer networks; Internet; World Wide Web
Description: "Authors Joel Kurtzman and Glenn Rifkin have put together a "best practices" approach to help you turn your company into an Internet powerhouse. Rather than offering academic platitudes and theoretical jargon, Kurtzman and Rifkin focus on the transformation taking place inside real companies with real corporate battlefields to cross.

Their diverse and electric list of cases, which includes GM, Enron, GE Plastics, Nortel Networks, Southwest Airlines, Staples, Progressive Corporation, and Victoria's Secret, shows how these distinct players from many industries have surged ahead of the competition and are demonstrating extraordinary results online."--BOOK JACKET.
Notes: Includes index.