Strategic marketing problems
Subtitle: cases and comments
By: Roger A. Kerin, Robert A. Peterson..
Contributors: Peterson, Robert A.
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1995
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 738
Subjects: Marketing -- Decision making -- Case studies.; Marketing -- Management -- Case studies.
Notes: Previous ed.: 1993.

Includes bibliographical references and index.