Fundamentos de mercadeo
By: Weldon J. Taylor, Roy T. Shaw, Jr., Eduardo López-Ballori.
Contributors: Shaw, Roy Thomas, 1916-; López-Ballori, Eduardo.
Publisher: South-western Pub. Co.
Published: 1977
Place of publication: Cincinnati
Language: spa
Number of pages: 410
Subjects: Marketing.; Mercadotecnia.
Notes: Includes index.

Bibliography at the end of each chapter.