Pŭraendŭ kaebal chŏllyangnon
Subtitle: Brand management
By: Kim Sang-nyul, Yi Chŏng.
Contributors: Yi, Chŏng.
Edition: Chʻopʻan
Publisher: Pŏmmunsa
Published: 2009
Place of publication: Kyŏnggi-do Pʻaju-si
Language: kor
Number of pages: 246
ISBN-13: 9788918124681
Subjects: Branding (Marketing); Branding (Marketing) -- Korea (South); Brand name products -- Management
Other titles: Brand management
Notes: Includes bibliographical references (p. 225-227) and index.