Handbook of Islamic marketing
By: edited by Özlem Sandıkcı, Gillian Rice
Publisher: Edward Elgar
Published: 2011
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 513
ISBN-13: 9781849800136
Subjects: Marketing; Brand name products; Consumption (Economics); Islam; Commerce
Notes: Includes bibliographical references and index.
Table of contents: title: Morality and the marketplace; title: Muslim consumptionscapes; title: Marketing practices; title: Globalization, politics, and resistance; title: The future.