Services marketing
Subtitle: text and cases
By: Steve Baron, Kim Cassidy, Toni Hilton.
Contributors: Cassidy, Kim.; Hilton, Toni.
Edition: 3rd ed.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780230520936
Subjects: Service industries -- Marketing; Service industries -- Marketing -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.