Creating an Effective Marketing Message
Subtitle: Leading Marketing Executives on Developing Communication Strategies That Articulate the Brand and Resonate with Target Audiences
Publisher: Thomson Reuters Westlaw
Published: Nov 01, 2012
Format: paperback
Number of pages: 116
ISBN-13: 9780314286826
Notes: Source title: Creating an Effective Marketing Message: Leading Marketing Executives on Developing Communication Strategies That Articulate the Brand and Resonate with Target Audiences (Inside the Minds)