Segmentation marketing
Subtitle: new methods for capturing business markets
By: John Berrigan and Carl Finkbeiner with contributions by Shel Feldman.
Contributors: Finkbeiner, Carl.; Feldman, Shel.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 270
Subjects: Market segmentation.
Notes: Includes bibliographical references (p. 255-260) and index.
Table of contents: title: The benefits of using market-driven segmentation; title: Customer needs as the basis of a market-driven approach; title: The market-driven segmentation framework; title: Creating a needs-based segmentation; title: Strategic applications; title: Tactical applications of MBS; title: Market-driven customer information systems; title: Guidelines for implementation : a holistic framework; title: The market-driven company of the future.