Handbook of Marketing
Contributors: Barton A Weitz (Editor); Robin Wensley (Editor)
Edition: New Ed edition
Publisher: Sage Publications Ltd
Published: August 11, 2006
Language: eng
Format: Paperback
Number of pages: 582
ISBN-13: 9781412921206
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Marketing / General