Impulse
Subtitle: why we do what we do without knowing why we do it
By: by David Lewis
Publisher: RH Books
Published: 2013
Place of publication: London
Language: eng
Number of pages: 310
ISBN-13: 9781847946850; 9781448106769
Subjects: Reizantwort; Impulse; Hirnfunktion; Impuls; Verhalten; Unbewusstes
Description: Our lives are shaped by the choices we make. Some are the result of careful reflection; most happen purely on impulse. In this book, chartered psychologist Dr David Lewis builds on his own ground breaking research at Mindlab International to argue that if we can reach a true understanding of our impulses, we will have a better picture of our actions, our motivations, our emotions and, ultimately, our successes and failures. improve our self-control and resist harmful impulses? And he goes on from their to show how companies are exploiting our natural tendencies to sell us things we don't necessarily need.

Psychology.

Sales & marketing.
Notes: Includes bibliographical references (pages 249-296) and index.