Why Johnny Can't Brand
Subtitle: Rediscovering the Lost Art of the Big Idea
Publisher: Portfolio Hardcover
Published: November 17, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781591841128
Subjects: Business strategy; Sales & marketing; Management; Advertising; Sales Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Marketing; Business & Economics / Marketing / General; Brand name products; Marketing - General
First sentence: With everything on the line for today's companies, how can so many smart people in businesses big and small keep missing the boat with their brands?