Mobile Commerce
Subtitle: Gewinnpotenziale einer stillen Revolution
Edition: 1 edition
Publisher: Springer
Published: May 2003
Language: ger
Format: Hardcover
Number of pages: 288
ISBN-13: 9783540000242
Subjects: Management - General; Management Information Systems; Marketing - General; Business & Economics / Management; CRM; Customer Relationship Management; Electronic Commerce; Mobile Commerce; Multi Channel-Ansatz; Online Marketing; Business / Economics / Finance
First sentence: Wo beginnt und wo endet das Geschaftsfeld des M-Commerce?