Branding Health Services
Subtitle: Defining Yourself in the Marketplace
Contributors: Gil Bashe (Editor); Nancy J. Hicks (Editor); Amy Ziegenfuss (Editor)
Edition: 1st edition
Publisher: Jones & Bartlett Publishers
Published: March 15, 2000
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9780834211759
Subjects: Medicine: General Issues; United States; Health Care Delivery; Allied Health Services - General; Medical / Nursing; Medical care; Medical; Marketing; Administration; Brand name products; Corporate image