Saving Big Blue
Subtitle: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner
Publisher: McGraw-Hill Companies
Published: July 20, 1999
Language: eng
Number of pages: 309
ISBN-13: 9780071342117
Description: "Saving Big Blue is the saga of how Lou Gerstner rolled up his sleeves, dug in, and resurrected IBM from an all-but-certain death into a textbook example of corporate turnaround wizardry. How Gerstner, by infusing a sense of urgency into a company that had begun to equate aggressiveness with dishonor, led Big Blue from an $8 billion loss in 1993 to a $3 billion profit in 1994. Saving Big Blue reveals the hidden secrets of the world's biggest computer maker.

Its chapters present numerous leadership secrets and success maxims, then look inside each to reveal management insights that can be applied to situations of any size or type."--BOOK JACKET.