Health care market strategy
Subtitle: from planning to action
By: Steven Hillestad, Eric Berkowitz
Contributors: Berkowitz, Eric N.
Edition: 4th ed.
Publisher: Jones & Bartlett Learning
Published: 2013
Place of publication: Burlington, Mass
Language: eng
ISBN-13: 9780763789282
Subjects: Marketing of Health Services
Notes: Includes bibliographical references and index.
Table of contents: title: Strategy development and the strategic mind-set; title: Understanding the strategic, business, and marketing planning process; title: The challenge of a competitive marketplace; title: Conducting the internal/external assessment; title: Creating the mission, vision, and critical success factors; title: The strategy/action match; title: Determining marketing actions; title: Integration of the marketing plan with the business plan and the strategic plan; title: The approval and monitoring process.