1996 Atlanta Olympic Games
Subtitle: sponsors' and non-sponsors' marketing strategies
By: by Sandra Louise Surina
Publisher: Dept. of Human Performance, San Jose State University
Published: 1999
Place of publication: San Jose, CA
Language: eng
Number of pages: 92
Subjects: Television broadcasting of sports -- Georgia -- Atlanta.; Television advertising -- Georgia -- Atlanta.; Sports sponsorship -- Georgia -- Atlanta.
Other titles: Nineteen ninety-six Atlanta Olympic Games
Notes: Thesis (M.A.)--San Jose State University, 1999.

Bibliogr.

Facsim. reprint. Ann Arbor, MI : UMI Dissertation Services, 2000.

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