Marketing higher education
Subtitle: theory and practice
By: Felix Maringe and Paul Gibbs
Contributors: Gibbs, Paul; ebrary, Inc
Publisher: Open University Press
Published: 2009
Place of publication: Maidenhead, England; New York
Language: eng
Format: [electronic resource] :
Number of pages: 195
ISBN-13: 9780335220335; 9780335220328
Subjects: Marketing; Higher Education; Universities and colleges
Notes: Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.