Successful Management in the Digital Age
Publisher: Taylor & Francis Group; Transaction Publishers
Published: 2016
Language: eng
Number of pages: 316
ISBN-13: 9781412862776
Subjects: Industrial management; Leadership; Advertising; Selling
Description: "...examines key factors for success in today's business environment--finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, [the author] shows how artificial intelligence is limited and often imperfect. Becoming thoughtlessly dependent on it may replace the far more rewarding benefits of human ingenuity, creativity and innovation."--Book cover.