Social marketing for public health
Subtitle: global trends and success stories
By: Edited By Hong Cheng, Philip Kotler, Nancy R. Lee.
Contributors: Cheng, Hong.; Kotler, Philip.; Lee, Nancy, 1932-
Publisher: Jones and Bartlett
Published: 2009
Place of publication: Sudbury, Mass
Language: eng
Number of pages: 422
ISBN-13: 9780763757977
Subjects: Health promotion; Social marketing; Public health
Notes: Includes bibliographical references and index.