When media are new
Subtitle: understanding the dynamics of new media adoption and use
By: John Carey and Martin C. J. Elton.
Contributors: Elton, M. C. J.
Series: The new media world
Publisher: University of Michigan Press
Published: 2010
Place of publication: Ann Arbor
Language: eng
ISBN-13: 9780472070855; 9780472050857
Subjects: Digital media -- Social aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Processes. Adoption of new media; title: The fragility of forecasting; title: Implementation; title: User research; title: Case studies. How new media affect television viewing; title: Videophones and teleconferencing; title: When online media were new : the missing chapter; title: The long road to interactive television; title: Satellite radio; title: The integration of mobile phones into everyday life.