50+ Marketing
Subtitle: Marketing, Communicating and Selling to the Over 50s Generations
Publisher: Palgrave Macmillan
Published: September 6, 2002
Language: eng
Format: Hardcover
Number of pages: 194
ISBN-13: 9780333984123
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Human Resources & Personnel Management; Marketing - Industrial; Business & Economics / Marketing / Industrial; Attitudes; Marketing; Middle aged consumers; Middle-aged consumers; Older consumers; United States