Wissensbasierte Marketing-Datenanalyse
Subtitle: das WIMDAS-Projekt
By: Wolfgang Gaul, Martin Schader (Hrsg.).
Contributors: Gaul, W. 1945-; Schader, Martin.
Series: Entscheidungsunterstützung für ökonomische Probleme,; Bd. 6
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1993
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 271
Subjects: Marketing -- Statistical methods.
Notes: Includes bibliographical references.