Ideas that sold cars!
Contributors: Chrysler Motors Corp. Chrysler-Plymouth Division.
Publisher: Public Relations Dept., Chrysler-Plymouth Division, Crysler Motors Corp.
Published: 1972
Place of publication: [Detroit]
Language: eng
Number of pages: 269
Subjects: Automobile industry and trade -- Public relations.; Advertising -- Automobiles.; Sales promotion.
Notes: "A public relations and marketing handbook for Chrysler/Plymouth dealers."
"Condensed from news articles published over several years in the automotive trade press."