Marketingovai͡a orientat͡sii͡a bibliotechno-informat͡sionnoĭ dei͡atelʹnosti
Subtitle: marketing v sisteme upravlenii͡a bibliotekoĭ
By: V.K. Kli͡uev, E.M. I͡Astrebova ; pod obshcheĭ redakt͡sieĭ V.K. Kli͡ueva.
Contributors: I͡Astrebova, E. M.
Edition: 2. dorabotannoe i dop. izd.
Series: Serii͡a "Sovremennai͡a biblioteka" ;; vyp. 1
Publisher: IPO Profizdat; Izd-vo Moskovskogo gos. universiteta kulʹtury i iskusstv
Published: 1999
Place of publication: Moskva
Language: rus
Number of pages: 142
Subjects: Library science -- Economic aspects -- Russia (Federation); Information services -- Russia (Federation) -- Marketing.; Marketing -- Russia (Federation)
Notes: Includes bibliographical references (p. 94-[107)].