Readings in Advertising, Society, and Consumer Culture
Contributors: Ron Taylor (Foreword); Roxanne Hovland (Editor); Joyce Wolburg (Editor); Eric Haley (Editor)
Publisher: M.E. Sharpe
Published: June 2007
Language: eng
Format: Hardcover
Number of pages: 425
ISBN-13: 9780765615442
Subjects: Advertising; Business ethics; Consumer issues; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Consumer Behavior - General; Marketing - General; Business Mathematics; Media Studies; Consumption (Economics); Social aspects; United States