Ketele xin si wei
Subtitle: chi xu ying xiao mo xing ji Ya Zhou an li
By: Feilipu Ketele (Philip Kotler) deng zhu ; Hu Zuohao, Jia Song yi
Edition: Di 1 ban
Series: Ben ke jing ji guan li yi cong
Publisher: Zhongguo ren min da xue chu ban she
Published: 2004
Place of publication: Beijing
Language: chi
Number of pages: 248
ISBN-13: 9787300050928
Subjects: Marketing; Case studies; Management; Shi chang ying xiao; Jiao cai; An li
Other titles: Chi xu ying xiao mo xing ji Ya Zhou an li
Work titles: Rethinking marketing. Chinese
Notes: Translation of: Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases / Philip Kotler [and others].

Includes bibliographical references.