A new brand of business
Subtitle: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
By: Douglas B. Ward.
Publisher: Temple University Press
Published: 2009
Place of publication: Philadelphia
Language: eng
Number of pages: 228
ISBN-13: 9781439900154
Subjects: Parlin, Charles C. -- 1898-; Curtis Publishing Company; Marketing research -- United States -- History
Notes: Includes bibliographical references and index.
Table of contents: title: A new era of business; title: An unlikely leader; title: What was commercial research?; title: Winning over the skeptics; title: Barbarians, farmers, and consumers; title: Readers as consumers; title: Chasing the consumer, protecting itself; title: The legacy of commercial research.