Why People Don't Buy Things
Subtitle: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales
Edition: New Ed edition
Publisher: Perseus Books Group
Published: January 2000
Language: eng
Format: Paperback
Number of pages: 198
ISBN-13: 9780738201573
Subjects: Sales & marketing; Selling; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Sales & Selling - Techniques; General
First sentence: Remember the last time you lost a sale to a competitor when you clearly had a better product and the right price?