Media literacy
By: W. James Potter.
Edition: 4th ed.
Publisher: Sage Publications
Published: 2008
Place of publication: Los Angeles
Language: eng
Number of pages: 424
ISBN-13: 9781412958752
Subjects: Media literacy.
Notes: Includes bibliographical references (p. 394-413) and index.
Table of contents: title: Living in the message-saturated world; title: Media literacy approach; title: Individual's perspective; title: Industry perspective on audience; title: Children as a special audience; title: Proactive perspective on media effects; title: Broadening our perspective on media effects; title: Development of mass media industries; title: The economic game; title: The current picture; title: Mass media content and reality; title: News; title: Entertainment; title: Advertising; title: Mass media interactive games; title: Who owns and controls the mass media?; title: Privacy; title: Piracy; title: Violence; title: Sports; title: Personal strategy for increasing media literacy; title: Helping others increase media literacy.