The one-hour business plan
Subtitle: the simple and practical way to start anything new
By: John McAdam
Publisher: Wiley
Published: 2013
Language: eng
Number of pages: 167
ISBN-13: 9781118726228
Subjects: Planning; New business enterprises
Notes: Includes index.
Table of contents: title: Module 1. What are you offering? : create a value proposition that makes a stronger business model; title: Module 2. Who are you offering to? : the customer target market : the only sustainable source of business funding for the long term; title: Module 3. Who are your competitors : competitive positioning : viewing your offering through your customers' eyes; title: Module 4. What's next? : next steps : what milestones and actions plans do for your business; title: Module 5. How much money will you make? : the new offering to cash mini-budget : a simple way to predict how much money you will likely make; title: Conclusion : pulling it all together : using your one-hour business plan to earn customers today; title: Final thoughts.