Automobile advertising expenditures and sales during the 1970 GM strike
By: by Robert D. Buzzell and Michael Baker
Contributors: Baker, Michael John
Series: Marketing Science Institute. Working paper -- P-73
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 14
Subjects: General Motors Corporation -- Strike, 1970; Advertising -- Automobile industry and trade -- United States; Automobile industry and trade -- United States
Notes: "Preliminary research report"

Includes bibliographical references