Successful marketing to the 50+ consumer
Subtitle: How to capture one of the biggest and fastest-growing markets in America
By: Jeff Ostroff.
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 371
Subjects: Marketing -- United States; Advertising -- United States; Older consumers -- United States
Other titles: Successful marketing to the fifty-plus consumer.
Notes: Includes bibliographical references and index.