The science of influence
Subtitle: how to get anyone to say yes in 8 minutes or less!
By: Kevin Hogan
Edition: 2nd ed.
Publisher: John  Wiley & Sons
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 305
ISBN-13: 9780470634189; 9780470880692; 9780470880708; 9780470880715
Subjects: Persuasion (Psychology); Influence (Psychology); Success in business
Notes: Previous ed.: 2005.

Includes bibliographical (p. 287-294) references and index.
Table of contents: title: Influencing others to change; title: The first four seconds; title: The delta model of influence; title: Credibility : the pivot point of persuasion; title: The new principles of influence; title: Introduction to omega strategies; title: Framing principles, persuasion techniques & influential strategies; title: Applying the laws of influence; title: The influential secret of oscillation; title: Mind reading : how to know what they are thinking; title: I'll think about it; title: How the their brain buys...you!; title: "I will do the work for you" : magic words that unlock minds; title: The power of thinking without thinking; title: Influence in sales and marketing online in the real world; title: The problem and opportunity of memory influence; title: Women : influencing women to buy.