Research works
Subtitle: papers from the AMSO research effectiveness awards, 1991
By: Association of Market Survey Organisations ; edited and introduced by Derek Martin and John Goodyear.
Contributors: Martin, Derek.; Goodyear, John.; Association of Market Survey Organisations.
Publisher: NTC Publications
Published: 1992
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 157
Subjects: Marketing research.; Advertising.