Content warfare
Subtitle: how to find your audience, tell your story and win the battle for attention online
By: Ryan Hanley
Publisher: Ryan Hanley
Published: 2015
Place of publication: Latham, New York?]
Language: eng
Number of pages: 200
ISBN-13: 9780986369322
Subjects: Internet marketing; Marketing; Management; Social aspects; Social media; Customer relations; Social Media; Marketing sur Internet; Gestion; Aspect social; Médias sociaux
Other titles: Content warfare :
Description: "There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.
Notes: Includes bibliographical references.

In English.