The Yahoo! style guide
Subtitle: the ultimate sourcebook for writing, editing, and creating content for the digital world
By: Chris Barr and the senior editors of Yahoo!
Contributors: Yahoo! Inc
Edition: 1st ed.
Publisher: Yahoo!/St. Martin's Griffin
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 512
ISBN-13: 9780312569846
Description: A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.
Notes: Includes bibliographical references (p. [497]-498) and index.
Table of contents: title: Write for the web; title: Identify your audience; title: Define your voice; title: Construct clear, compelling copy; title: Be inclusive, write for the world; title: Make your site accessible to everyone; title: Write clear user-interface text; title: Write engaging email and newsletters; title: Streamline text for mobile devices; title: Punctuate proficiently; title: Abbreviate, capitalize, and treat titles consistently; title: Apply a consistent style for numbers; title: Shorten and strengthen sentences; title: Avoid common pitfalls in word choice, grammar, and spelling; title: Proofread and test before you publish; title: Get familiar with basic webpage coding; title: Optimize your site for search engines; title: Understand the basics of U.S. law for online content; title: Keep a word list.