Personal influence
Subtitle: the part played by people in the flow of mass communications
By: by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper.
Contributors: Lazarsfeld, Paul Felix, joint author.; Columbia University. Bureau of Applied Social Research.
Series: Foundations of communications research
Publisher: Free Press
Published: 1955
Place of publication: Glencoe, Ill
Language: eng
Number of pages: 400
Subjects: Public opinion.; Mass media.
Description: "A report of the Bureau of Applied Social Research, Columbia University." Bibliography: p. 381-393.
Notes: Bibliography: p. 381-393.
"A report of the Bureau of Applied Social Research, Columbia University."