"Show us what you've got"
Subtitle: building and managing strong brands in Ireland's service SME's
By: by Gillian Horan ; editors Siobhan Tiernan and Michele O'Dwyer
Contributors: Tiernan, Siobhán; O'Dwyer, Michele
Publisher: Cambridge Scholars
Published: 2010
Place of publication: Newcastle upon Tyne
Language: eng
Number of pages: 190
ISBN-13: 9781443817257
Subjects: Management; Branding (Marketing); Small business
Description: ix, 190 p. : 22 cm
Notes: Includes bibliographical references (p. [175]-185).