Resources and applications to marketing research
By: Gilbert A. Churchill, Jr. with the assistance of Jayashree Mahajan.
Contributors: Mahajan, Jayashree.
Edition: 3rd ed.
Publisher: Dryden Press
Published: 1983
Place of publication: Chicago
Language: eng
Number of pages: 404
Subjects: Marketing research -- Problems, exercises, etc.
Notes: Includes bibliographical references.