Rural tourism marketing
By: prepared for the California Office of Tourism and the California Department of Commerce by the Rural Tourism Center, Northern California Higher Education Council, California State University, Chico.
Contributors: California. Office of Tourism.; California. Dept. of Commerce.; Rural Tourism Center.
Edition: 1st ed.
Publisher: Dept. of Commerce, State of California
Published: 1987
Place of publication: [Sacramento]
Language: eng
Subjects: Tourism -- California; Rural development -- California
Notes: Includes bibliographical references (last 5 leaves).
"Arlene Hetherington ... handbook project director and author"--P. iv.
"September 1987."