The first time investor
Subtitle: how to start safe, invest smart, and sleep well
By: Larry Chambers.
Edition: 2nd ed.
Publisher: McGraw-Hill
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 297
Subjects: Investments.; Finance, Personal.
Description: The New Direct Marketing, Third Edition, is your key to developing customized, customer-focused marketing programs and strategies.

Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: offset skyrocketing marketing costs by customizing the sequence and flow of your communications; target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; and create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data.
Notes: Includes bibliographical references (p. 261-262) and index.