New Zealand case studies in marketing
By: Graeme Fogelberg, David Cullwick, Gordon McDougall.
Contributors: Cullwick, T. D. C. joint author.; McDougall, Gordon H. G., 1942- joint author.
Edition: 2d ed.
Publisher: Hicks, Smith
Published: 1976
Place of publication: Wellington [N.Z.]
Language: eng
Number of pages: 286
Subjects: Marketing -- New Zealand -- Case studies.
Notes: Includes bibliographical references.
Label mounted on t.p.: Available from International Publications Service, New York.