Is household-specific targeting worth it?
By: Peter E. Rossi, Robert E. McCulloch, and Greg M. Allenby
Contributors: McCulloch, Robert E; Allenby, Greg M; Marketing Science Institute
Series: Report -- no. 94-118; Report (Marketing Science Institute) -- no. 94-118
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Direct marketing; Consumer behavior
Notes: "November 1994"--Cover

Includes bibliographical references (p. 34)