Principles of marketing
Subtitle: a global perspective
By: Richard J. Semenik, Gary J. Bamossy, Chris R.W. Vaughan.
Contributors: Bamossy, Gary J., 1949-; Vaughan, Chris R.W.
Edition: Canadian ed.
Place of publication: Scarborough, Ont
Number of pages: 709
Subjects: Marketing -- Gestion.; Marketing -- Management.
Notes: Includes index.

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