Kontextabhängige Präferenzen
Subtitle: die Relativität von Präferenzurteilen und ihre Bedeutung für Kaufentscheidungen von Konsumenten
By: Hans Höser.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 2304 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 2304 =; European university studies. Series V, Economics and management ;; vol. 2304; Europäische Hochschulschriften.; Bd. 2304.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1998
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 262
Subjects: Consumers' preferences.; Consumers -- Decision making.
Notes: Includes bibliographical references (p. 231-262).
Originally presented as the author's thesis (doctoral)--Universität Augsburg, 1998.