Career Warfare
Subtitle: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It
Edition: 1 edition
Publisher: McGraw-Hill
Published: November 24, 2003
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9780071417587
Subjects: Advice on careers & achieving success; Business & Management; Success in business; Careers - General; Business & Economics; Careers / Job Opportunities; Business/Economics; Business & Economics / General; Career development; General
First sentence: Any book about personal brands should by rights start with the greatest obstacle of all to building a good one, and that is the extreme self-absorption from which most of us suffer.