Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
By: by Ronald Faber and Scott Ward
Contributors: Ward, Scott, 1942-; Marketing Science Institute.
Series: Technical report - Marketing Science Institute, Research Program ; no.75-105
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge
Language: eng
Number of pages: 21
Subjects: Consumers.; Mother and child -- Economic aspects.; Young consumers.; Women consumers.