Television advertising and televangelism
Subtitle: discourse analysis of persuasive language
By: Rosemarie Schmidt and Joseph F. Kess.
Contributors: Kess, Joseph F.
Series: Pragmatics & beyond,; VII:5
Publisher: J. Benjamins Pub. Co.
Published: 1986
Place of publication: Amsterdam; Philadelphia
Language: eng
Number of pages: 88
Subjects: Persuasion (Rhetoric); Television advertising -- Language.; Television in religion.; Evangelistic work -- Language.
Notes: Bibliography: p. [83]-88.