A selection of books and articles on the purpose, scope, and techniques of marketing research
By: by George W. Kelsey; with the co-operation of Mary L. Alexander, representing the American marketing society, and William F. Turnbull, representing the A.S.M.E. Management division.
Contributors: Alexander, Mary L., joint author.; Turnbull, William F., joint author.; American Society of Mechanical Engineers. Management Division.; American Marketing Society.
Publisher: The American society of mechanical engineers
Published: 1935
Place of publication: New York, N.Y
Language: eng
Number of pages: 21
Subjects: Marketing -- Bibliography.
Genres: Bibliography.
Notes: Photoprinted.
"First edition 1935."