Yo reinaré
Subtitle: el Divino Niño en la comunicación publicitaria
By: Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez
Contributors: Sojo Gómez, Jairo Roberto, author
Publisher: Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano
Published: 2018
Place of publication: Bogotá]
Language: spa
Number of pages: 172
ISBN-13: 9789587252309
Subjects: Commercial art; Art; Religion in advertising; Symbolism in advertising; Popular culture; Religious aspects; Cult; Religious life and customs; Cults; Catholic Church
Other titles: Divino Niño en la comunicación publicitaria
Description: The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
Notes: Includes bibliographical references (pages 167-172).