Developing the public relations campaign
Subtitle: a team-based approach
By: Randy Bobbitt, Ruth Sullivan.
Contributors: Sullivan, Ruth, 1955-
Publisher: Pearson/Allyn and Bacon
Published: 2005
Place of publication: Boston
Language: eng
Number of pages: 284
Subjects: Public relations.
Notes: Includes bibliographical references (p. 249-264) and index.