Integrated Advertising, Promotion, and Marketing Communications, Second Edition
Edition: 2 edition
Publisher: Prentice Hall
Published: May 7, 2003
Language: eng
Format: Paperback
Number of pages: 576
ISBN-13: 9780131405462
Subjects: Advertising; Business communication & presentation; Computer Communications & Networking; Communication in marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Advertising & Promotion