Merchandising aspects of packaging
By: by Carol Willis Moffett, [and others]
Contributors: Moffett, Carol Willis, 1896-
Series: Its Marketing series -- no. 31; Marketing series (American Management Association) -- no. 31.
Publisher: American Management Association
Published: 1938
Place of publication: New York
Language: eng
Number of pages: 39
Copyright date: 1938
Subjects: Packaging; Labels
Table of contents: title: Informative labeling: I, by C. W. Moffet.; title: Informative labeling: II, by J. Givner.; title: Making packages talk, by I.C. Miller.; title: How to merchandise a new package, by F.D. Gonda.; title: Packaging from the customers viewpoint, by I.D. Wolf.