La planification marketing et commerciale
By: Alfred Zeyl, Annie Zeyl.
Contributors: Zeyl, Annie.
Series: Optimum; Optimum (Paris, France)
Publisher: Ellipses
Published: 2007
Place of publication: Paris
Language: fre
Number of pages: 413
Subjects: Marketing -- Planification.; Marketing stratégique.; Planification stratégique.
Notes: Errata inséré.

Comprend des réf. bibliogr.: p. [407]-408.

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