New products in old organizations
Subtitle: the myth of the better mousetrap in search of the beaten path
By: by Deborah Jane Dougherty
Published: 1987
Language: eng
Number of pages: 188
Subjects: New products; Management; Marketing research; Research; Technological innovations; Business planning
Notes: Thesis (Ph. D.)--Massachusetts Institute of Technology, 1987.

Includes bibliographical references (leaves 180-188).

a Photocopy. [Cambridge, Mass.] : Massachusetts Institute of Technology, [1992?] 27 cm.
Table of contents: title: ch. 1. Introduction and review of the literature; title: ch. 2. Methodology; title: ch. 3. Market information; title: ch. 4. Interfaces and integration : the separate realities of new product development; title: ch. 5. Patterns of new product enactment : relations among the thought worlds as the product is developed; title: ch. 6. The organizational context : effects of the institutionalized ways of thinking and doing on new product development; title: ch. 7. Managing the discontinuities.