Shiny objects marketing
Subtitle: using simple human instincts to make your brand irresistible
By: David A. LaBonte.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470357675
Subjects: Marketing -- Psychological aspects.; Product management.
Notes: Includes bibliographical references and index.