Tell the truth
Subtitle: honesty Is your most powerful marketing tool
By: Sue Unerman and Jonathan Salem Baskin
Contributors: Baskin, Jonathan Salem
Publisher: BenBella Books
Published: 2012
Place of publication: Dallas, Tex
Language: eng
Number of pages: 248
ISBN-13: 9781936661466
Subjects: Marketing; Moral and ethical aspects; Branding (Marketing)
Notes: Includes index.