The dimensions of research quality
Subtitle: conceptual, technical, human : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the Waldorf-Astoria Hotel, New York City, July 30, 1985.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1985
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 137
Subjects: Advertising -- Research.
Notes: Bibliography: p. 35.