Views of administrators in higher education regarding the extent and adequacy of the marketing activities performed by their organizations
By: by Gerald Sussman.
Published: 1979
Language: eng
Format: Microform
Number of pages: 96
Subjects: Universities and colleges -- Administration.; Universities and colleges -- Public relations.
Notes: Microfilm. Ann Arbor, Mich. : University Microfilms International, 1979. 1 microfilm reel ; 35 mm.

"79-20467."

Thesis (Ph. D.)--Boston College, 1979.

Bibliography: leaves 92-96.

Dept. of Higher Education.