Selling today
Subtitle: creating customer value
By: Gerald L. Manning, Barry L. Reece
Contributors: Reece, Barry L
Edition: 9th ed
Publisher: Pearson/Prentice Hall
Published: 2004
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 527
Subjects: Selling
Notes: Includes bibliographical references (p. 497-507) and indexes