Trust and Loyalty in Electronic Commerce
Subtitle: An Agency Theory Perspective
Publisher: Quorum Books
Published: November 30, 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781567204728
Subjects: Economics, Finance, Business and Industry; Information technology; E-Commerce - General; Business & Economics; Business / Economics / Finance; Business/Economics; Internet - General; E-Commerce - Internet Marketing; Computers / Internet / General; Electronic commerce; Management
First sentence: The Internet has opened up avenues for commerce that were unimaginable just a few short years ago.
Description: "Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders.

She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders - as well as their own - will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights."--BOOK JACKET.