Brand sense
Subtitle: build powerful brands through touch, taste, smell, sight, and sound
By: Martin Lindstrom ; foreword by Philip Kotler.
Publisher: Free Press
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 237
Subjects: Brand name products.; Business names.; Advertising -- Brand name products.; Advertising -- Psychological aspects.; Senses and sensation.
Notes: Includes bibliographical references (p. 215-218) and index.
Table of contents: title: A cottage industry turns professional; title: Some companies are doing it right; title: Smash your brand; title: From 2-D to 5-D branding; title: Stimulate, enhance, and bond: crafting a sensory brand; title: Measuring senses; title: Brand religion: lessons learned; title: Branding: a holistic view.