The Auction App
Subtitle: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 16, 2002
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780071387354
Subjects: Art sales & auctioneering; Internet; Retail sector; Special Business Operations; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; E-Commerce - Internet Marketing; Business & Economics / General; General; Internet - General; Computer Networks; Electronic Commerce; Internet auctions; Management; New business enterprises
First sentence: Since their inception, online auctions have largely been viewed as a consumer-to-consumer venue where people go to sell treasures from their attic to other junk junkies.