Social mobilization & social marketing in developing countries
Subtitle: lessons for communicators
By: Neill McKee.
Publisher: Southbound
Published: 1992
Place of publication: Penang
Language: eng
Number of pages: 204
Subjects: Communication -- Social aspects -- Developing countries.; Marketing -- Social aspects -- Developing countries.; Public health -- Developing countries.; Social action -- Developing countries.; Social marketing -- Developing countries.
Notes: Includes bibliographical references (p. [187]-200) and index.