Marketing cases
By: [edited by] Mary C. Gilly, William M. Pride, O. C. Ferrell.
Contributors: Gilly, Mary C.; Pride, William M.; Ferrell, O. C.
Edition: 4th ed.
Publisher: Houghton Mifflin Co.
Published: 1989
Place of publication: Boston
Language: eng
Number of pages: 417
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references.