Multi-attribute approaches for product concept evaluation and generation
Subtitle: a critical review
By: Allan D. Shocker and V. Srinivasan.
Contributors: Srinivasan, V.
Edition: Rev. [ed.]
Series: Research paper -- no. 326; Research paper (Stanford University. Graduate School of Business) -- no. 326.
Publisher: Graduate School of Business, Stanford University
Published: 1977
Place of publication: [Stanford]
Language: eng
Number of pages: 50
Subjects: Marketing research.; New products.; Consumers' preferences.
Notes: Previous ed. published in 1976 has title: Proactive approaches to implementing the marketing concept generation and evaluation.

Includes bibliographical references (leaves 45-50).