Marketing management
Subtitle: text and cases
By: John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.
Contributors: Dolan, Robert J.; Kosnik, Thomas J.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 848
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 832) and index.