Building the value machine
Subtitle: transforming your business through customer-backed innovation
By: Peter Cheverton.
Edition: 1st ed.
Publisher: Kogan Page
Published: 2009
Place of publication: Philadelphia, PA
Language: eng
ISBN-13: 9780749454852
Subjects: Leadership; Marketing; Customer services
Notes: Includes index.
Table of contents: title: The value machine; title: Leadership : the pivotal activity; title: Fuelling the value machine; title: Market segmentation; title: Customer classification; title: Account management : being appropriate; title: The people; title: The business strategy; title: The value creation process; title: The critical success factors; title: Getting cross-functional teams to work; title: Leading the change.