The king of Madison Avenue
Subtitle: David Ogilvy and the making of modern advertising
By: by Kenneth Roman.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 282
ISBN-13: 9781403978950
Subjects: Ogilvy, David, -- 1911-1999; Advertising executives -- United States -- Biography; Advertising agencies -- United States -- History -- 20th century; Advertising -- United States -- History -- 20th century
Genres: Biography.
Other titles: David Ogilvy and the making of modern advertising
Description: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Notes: Includes bibliographical references and index.