Promotion
Subtitle: analysis, creativity, and strategy
By: William P. Dommermuth.
Edition: 2nd ed.
Series: Kent series in marketing
Publisher: PWS-Kent Pub. Co.
Published: 1989
Place of publication: Boston
Language: eng
Number of pages: 581
Subjects: Marketing.; Marketing -- Decision making.; Consumers.; Consumers -- Decision making.; Sales promotion.; Sales promotion -- Decision making.; Advertising.; Advertising -- Decision making.
Notes: Includes bibliographies and indexes.