Optimal institutional mechanisms for funding generic advertising
Subtitle: an experimental analysis
By: Kent D. Messer, Todd M. Schmit and Harry M. Kaiser.
Contributors: Schmit, Todd M.; Kaiser, Harry Mason.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management.
Series: NICPRE -- 04-05.; R.B -- 2004-12.; NICPRE (Series) -- 04-05.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management) -- 2004-12.
Publisher: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University
Published: 2004
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 41
Subjects: Advertising -- Generic products -- Econometric models.; Advertising campaigns -- Econometric models.
Notes: Title from cover.

"December 2004."

At head of title: National Institute for Commodity Promotion Research & Evaluation.

Includes bibliographical references (p. 29-33).

Also available on the World Wide Web.