Letting the cat out of the bag
Subtitle: how the auto industry "redesigned" the dealer Invoice price when the internet arrived
By: James Bragg
Edition: Second edition.
Published: 2014
Language: eng
Number of pages: 104
ISBN-13: 9781492174578
Subjects: Prices; Automobiles; Purchasing
Description: This game-changing fact was deeply buried until 2012, when James Bragg, the country's leading automotive consumer advocate/activist, "cracked the code" and unearthed the truth. He describes that discovery process and shows how the total reconstruction of the invoice-retail price relationship has (a) turned the long-held consumer perception of "dealer cost" into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the "target price" negotiating advice on the Internet. --back cover.
Table of contents: title: Why I Wrote this book; title: Question authority; title: George Will was right; title: What if the store were ours?; title: My vine has 125,000 grapes; title: The way it is ... is not the way it was; title: "Loose lips sink ships"; title: Hiding. (In plain sight.); title: Eureka