Strategic marketing management cases
By: David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Contributors: Lamb, Charles W.; Crittenden, Victoria Lynn.
Edition: 5th ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1996
Place of publication: Chicago
Language: eng
Number of pages: 715
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references and index.