Marketing Strategy Masterclass
Subtitle: Implementing Market Strategies
Publisher: Elsevier
Published: 2008
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 628
ISBN-13: 9780080942704
Subjects: Marketing
Description: Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.
Notes: Description based on print version record.
Table of contents: title: Front cover; Marketing strategy masterclass; Copyright page; Contents; Preface; Introduction; Part One: Preparing for the marketing strategy; Part Two: Developing the marketing strategy; Part Three: Co-ordinating your marketing strategy stances; Part Four: Implementing your marketing strategy; Appendices; Index.