The 30 day MBA in international business
Subtitle: your fast track guide to business success
By: Colin Barrow
Edition: Second edition.
Published: 2016
Language: eng
Number of pages: 340
ISBN-13: 9780749475420; 9780749475437
Subjects: International business enterprises; Industrial management; Master of business administration degree; Personnel management
Other titles: Thirty-day MBA in international business
Description: "As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. With thorough explanations of the current business environment, brand new case studies, and packed with links to free online resources, the second edition of The 30 Day MBA in International Business covers international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management. This book will help managers, aspiring managers, and business students understand export trading to the benefit of their businesses."--

"As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues"--