Yes we did
Subtitle: an inside look at how social media built the Obama brand
By: Rahaf Harfoush.
Publisher: New Riders
Published: 2009
Place of publication: Berkeley, CA
Language: eng
Number of pages: 199
ISBN-13: 9780321631534
Subjects: Obama, Barack; Presidents -- United States -- Election -- 2008; Presidential candidates -- United States; Political campaigns -- United States; Social media -- Marketing; Social networks -- Computer network resources; United States -- Politics and government -- 2001-2009
Notes: My.barackobama.com.

Includes index.
Table of contents: title: Part one. The underdog: the rise of a movement. Introducing the junior senator; title: Up against the Clintons; title: The road to Denver; title: Understanding the past; title: Personal experience: Welcome to Obama land; title: Part two. The candidate: creating a compelling vision. Personalp experience: The race is on; title: The birth of a global brand; title: My.barackobama.com; title: Neighbor to neighbor; title: Email; title: Text messaging & mobile; title: The blog; title: Social networks; title: Video; title: Analytics and online ads; title: Part three. The president: a new beginning; title: Personal experience: Election day; title: The new face of government.