Introduction to electronic commerce
By: Efraim Turban, David King, Judy Lang ; with contribution by Linda Lai ... [et al.].
Contributors: King, David R.; Lang, Judy, 1950-
Edition: 2e.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780136033240
Subjects: Electronic commerce
Work titles: Introduction to e-commerce
Notes: Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references and index.
Table of contents: title: Overview of electronic commerce; title: E-marketplaces: structures, mechanisms, economics, and impacts; title: Retailing in electronic commerce: products and services; title: Consumer behavior, market research, and advertisement; title: B2B e-commerce: selling and buying in private and public e-markets; title: E-supply chains, collaborative commerce, and corporate portals; title: Innovative EC systems: e-government to e-learning and consumer-to-consumer commerce; title: Social networks in the Web 2.0 environment; title: Mobile computing and commerce and pervasive computing; title: E-commerce security; title: Electronic payment systems and order fulfillment ort services; title: E-commerce strategy, justification, and global implementation.