Involving Customers in New Service Development (Series on Technology Management, V. 11) (Series on Technology Management) (Series on Technology Management)
Contributors: Bo Edvardsson (Editor); Anders Gustafsson (Editor); Per Kristensson (Editor); Peter Magnusson (Editor); Jonas Matthing (Editor)
Publisher: Imperial College Press; Distributed by World Scientific Publishing Co.
Published: October 13, 2006
Language: eng
Format: Hardcover
Number of pages: 332
ISBN-13: 9781860946691
Subjects: Customer services; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Industries - Service Industries; Marketing - General; Customer relations; Management; New products; Service industries