Brand Beckham
Subtitle: How an English Soccer Player Became a Multi-Million Dollar Brand (Eye Doctor)
Edition: Second edition edition
Publisher: Cyan Communications
Published: February 1, 2008
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9781904879060
Subjects: Marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / Industrial; Marketing - Industrial