How to Sell More Stuff!
Subtitle: Promotional Marketing That Really Works
Publisher: Kaplan Business
Published: December 1, 2004
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780793193318
Subjects: Sales & marketing; Sales promotion; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Sales & Selling - Techniques; Business & Economics / Marketing / General
First sentence: If you want to study a lot of theory, graphs, irrelevant industry figures, and rose-colored case histories and memorize test questions, don't buy this book!