Television disrupted
Subtitle: the transition from network to networked TV
By: Shelly Palmer
Edition: 2nd ed.
Publisher: York House Press
Published: 2008
Place of publication: [White Plains, N.Y.]
Language: eng
Number of pages: 254
ISBN-13: 9780979195631
Subjects: Television broadcasting; Television; Technological innovations; Television advertising; Law and legislation
Notes: Includes bibliographical references (pages 249-252).
Table of contents: title: 1. The businesses of television; title: 2. Disrupting television using existing network technologies; title: 3. The Internet; title: 4. Existing wireless networks; title: 5. Emerging networks; title: 6. Content, storytellers, gatekeepers and related skills; title: 7. Networked value propositions; title: 8. Media consumption; title: 9. Digital rights management and copyright laws; title: 10. The evolution of advertising and audience measurement; title: 11. Emerging advertising technologies; title: 12. Television disrupted.