Marketing to libraries for the new millennium
Subtitle: librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends
By: edited by Hendrik Edelman, Robert P. Holley.
Contributors: Edelman, Hendrik.; Holley, Robert P.
Publisher: Association for Library Collections & Technical Services in cooperation with Scarecrow Press
Published: 2002
Place of publication: Lanham, Md
Language: eng
Number of pages: 207
Subjects: Libraries and publishing -- United States.; Libraries and booksellers -- United States.; Acquisitions (Libraries) -- United States.; Library surveys -- United States.; Market surveys -- United States.
Notes: Includes bibliographical references (p. 197) and index.
Table of contents: title: Machine generated contents note: Part 1: Presentations; title: 1 Overview; title: Karen Muller; title: 2 Keynote; title: Rebecca Seger; title: 3 Compare and Contrast: How We Interpret the Results of the 1999 Survey; title: Hendrik Edelman; title: 4 "Triangle Talk": Publishers, Vendors, and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future; title: James S. Ulsamer, Marty Keeley, Phyllis Young,; title: Anthony W. Ferguson, Eleanor Cook, and Nora Rawlinson; title: 5 Selling and Promoting to Libraries: What Are Publishers and Vendors Doing to Reach Libraries?; title: Robert Rooney, Alice Peery, Janet Belanger,; title: Martha Whittaker, and Francine Fialkoff; title: 6 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need; title: Dan Lundy, Peter McCarthy, and Rick Ayre; title: 7 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom; title: Sarah Michalak, Kathleen Cotter, Rebecca James,; title: Nancy Pearl, Yvette Berthel Diven, and Peter McCallion; title: 8 Conclusions; title: Eugenie Prime and Patricia Schroeder; title: Part 2: Results of the AAP/ALCTS Library Marketing Survey; title: 9 Publisher Questionnaire; title: 10 Vendor Questionnaire; title: 11 Library Questionnaire.