Total relationship marketing
Subtitle: marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
By: Evert Gummesson.
Edition: 2nd ed.
Publisher: Butterworth-Heinemann
Published: 2002
Place of publication: Oxford; Boston, MA
Language: eng
Number of pages: 350
Subjects: Relationship marketing
Notes: Includes bibliographical references and index.