The nature and origins of mass opinion
By: John R. Zaller.
Publisher: Cambridge University Press
Published: 1992
Place of publication: Cambridge [England]; New York, NY, USA
Language: eng
Number of pages: 367
Subjects: Public opinion.; Attitude (Psychology); Political psychology.; Public opinion polls.
Description: Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences, and applies it to both domestic and foreign policy, trust in government, racial equality, presidential approval, and voting behaviour.
Notes: Includes bibliographical references (p. [347]-357) and index.