Xiao fei zhe min zu zhong xin zhu yi
Subtitle: Zhongguo shi zheng yu ying xiao quan shi = Consumer ethnocentrism : an empirical study in China and its marketing managerial implications
By: Wang Haizhong zhu
Edition: Di 1 ban
Publisher: Jing ji guan li chu ban she
Published: 2002
Place of publication: Beijing Shi
Language: chi
Number of pages: 278
Subjects: Consumer behavior; Consumers; Marketing; Management; Ethnocentrism
Other titles: Zhongguo shi zheng yu ying xiao quan shi; Consumer ethnocentrism :
Notes: "Zhongguo ying xiao yu xiao fei zhe xing wei yan jiu bo shi lun wen."

Originally presented as the author's dissertation--Zhongshan da xue, 2002.

Includes bibliographical references (p. 253-271).

Abstract also in English.