The Michelin Men
Subtitle: Driving an Empire
Publisher: I. B. Tauris
Published: January 17, 2004
Language: eng
Format: Library binding
Number of pages: 320
ISBN-13: 9781860648960
Subjects: Automotive technology; History of specific subjects; Road vehicle manufacturing industry; Tire industry; France; Business History; Industrial History; Business & Economics; Business / Economics / Finance; Pneu Michelin (Firm); Fiction; General; Business; Corporate & Business History - General; Business & Economics / General; History
First sentence: In the spring of 1900 - in time for the Paris World's Fair that would draw visitors from all France and much of Europe that summer - a motorist waiting to be served at a petrol station or mechanic's workshop would have had to notice the pile of little books in flexible and impertinent red covers stamped Guide Michelin, given away without charge.