The effect of the country of origin cue on Irish consumers evaluation of foreign and domestic products
By: Aoife Curtin.
Publisher: University College Dublin
Published: 1994
Place of publication: Dublin
Language: eng
Number of pages: 118
Subjects: Consumers' preferences -- Ireland.; Imports -- Ireland.; Ireland -- Manufactures.
Notes: Thesis (M.B.S.) - University College Dublin, 1994.