Perspectives in consumer behavior
By: [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Contributors: Kassarjian, Harold H.; Robertson, Thomas S.
Edition: 3rd ed.
Series: Scott, Foresman series in marketing
Publisher: Scott, Foresman
Published: 1981
Place of publication: Glenview, Ill
Language: eng
Number of pages: 538
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and indexes.