Companies on a mission
Subtitle: entrepreneurial strategies for growing sustainably, responsibly, and profitably
By: Michael V. Russo ; with a foreword by L. Hunter Lovins.
Publisher: Stanford Business Books
Published: 2010
Place of publication: Stanford, Calif
Language: eng
ISBN-13: 9780804761628
Subjects: Social responsibility of business -- United States; Small business -- United States -- Management; Business planning -- United States; Business ethics -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Capitalizing on an underground consumer movement; title: The opportunity : social movements meet the marketplace; title: Turning distinctiveness into market acceptance : the mission-driven difference; title: Creating and communicating the brand : from customers' values to customer value; title: Crafting the mission-driven organization : the human dimension; title: Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals; title: Learning from the leading edge : lessons for mainstream businesses; title: Values clusters : Portland and other hotbeds of mission-driven companies; title: Growing pains : asking difficult questions; title: Bringing it all together : taking stock, looking ahead.