Getting it right the second time
Subtitle: how American ingenuity transformed forty-nine marketing failures into some of our most successful products
By: Michael Gershman.
Publisher: Addison-Wesley Pub. Co.
Published: 1990
Place of publication: Reading, Mass
Language: eng
Number of pages: 270
Subjects: Marketing -- United States -- Case studies.; Brand name products -- United States -- Marketing -- Case studies.
Notes: Includes bibliographical references (p. 257-262) and index.