Typologie des Marketing-Management
Subtitle: theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
By: Andreas Seifert.
Series: Schriften zu Marketing und Management -- Bd. 42
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2002
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 244
Subjects: Kundenmanagement -- Beziehungsmanagement.
Notes: Originally presented as the author's thesis (doctoral)--Universität Münster (Westfalen), 2002.

Includes bibliographical references (p. 207-244).