Markear
Subtitle: el marketing de Arcor en acción
By: Guillermo A. Storni
Edition: 2a ed.
Publisher: Planeta
Published: 2007
Place of publication: Buenos Aires
Language: spa
Number of pages: 312
ISBN-13: 9789504916598
Subjects: Marketing; Case studies; ARCOR (Firm); Candy
Notes: Includes bibliographical references (p. 305-311).