Applying targeted-marketing principles to consumer durables
Subtitle: working paper
By: Barry L. Bayus
Contributors: Marketing Science Institute
Series: Report -- no. 91-108; Report (Marketing Science Institute) -- no. 91-108
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 22
Subjects: Direct marketing; Durable goods, Consumer -- Marketing
Notes: "Working paper."

"April 1991."

Includes bibliographical references (p. 20-21)