And Now a Few Words From Me 
Subtitle: Advertising's Leading Critic Lays Down the Law, Once and For All
Edition: 1 edition
Publisher: McGraw-Hill
Published: January 21, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071403160
Subjects: Advertising; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing
First sentence: So, you know, I was reading Swann' Way, by Marcel Proust... just reading a little Proust one day...and while reading Proust, I happened upon a line that intrigued me.