new measure of responsibility for marketing.
Subtitle: 1968 June conference proceedings, series no. 27, June 17-19, 1968, Philadelphia.
By: Edited by Keith Cox and Ben M. Enis.
Contributors: Cox, Keith Kohn, ed.; Enis, Ben M., ed.
Series: American Marketing Association. Winter Conference proceedings -- no. 27.
Published: 1968
Place of publication: [Chicago
Language: eng
Number of pages: 396
Subjects: Marketing -- Congresses.
Genres: Congresses.