Strategic New Product Development in the Global Economy
Publisher: Palgrave Macmillan
Published: April 3, 2007
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780230001992
Subjects: Research & development management; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Business & Economics / Development & Growth; Business & Economics / Systems & Planning; Business & Economics : Strategic Planning; International - General; Marketing - General; Management; New products; Product Management; Strategic Planning