How to open & operate a financially successful specialty retail & gourmet foods shop
Subtitle: with companion CD-ROM
By: by Sharon Fullen ; revised by Rebekah Slonim
Edition: Revised 2nd edition.
Publisher: Atlantic Publishing Group, Inc.
Published: 2017
Language: eng
Number of pages: 315
ISBN-13: 9781620230657
Subjects: Gourmet food industry; Management; New business enterprises; Specialty stores
Other titles: How to open and operate a financially successful specialty retail & gourmet foods shop
Work titles: How to open a financially successful specialty retail & gourmet foods shop
Description: Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others. You have the passion, but you need information to figure out the nitty-gritty details like regulations and financing. This book will give you industry-specific advice by discussing how to refine your vision, how to market your product as a specialty food, and more.--COVER.
Notes: Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004.

Includes bibliographical references (pages 305-306) and index.
Table of contents: title: Introduction; title: For those who love elderberries and fine cheese : starting your own gourmet store; title: Getting down to practicality : launching your business; title: Making it your own : the basics of buying a gourmet shop; title: How to get support without being hampered : investing in a franchise; title: Planning for success : writing a business plan; title: Boots on the ground : pre-opening activities; title: Your greatest asset : successful employee relations; title: The reason you're in business : your customers; title: Getting the word out : marketing your business; title: Public relations : how to get customers in the door with little cost; title: From appliances to zucchini : choosing your sales mix; title: Helping you to do your job : equipping your store; title: A welcoming space : public areas of your store; title: A place to get things done : back-of-the-store work areas; title: Creating a team : your store staff; title: How to get what you want : purchasing inventory; title: All about money : cash flow; title: Accounting 101 : financial management and budgeting; title: Balanced budget : basic cost control for retail operations; title: Efficiency : controlling your labor costs; title: Appendix A: Resources : build your own network; title: Bibliography; title: Photo credits; title: Glossary; title: Index.