Advertising
Subtitle: principles and practice
By: William Wells, John Burnett, Sandra Moriarty.
Contributors: Burnett, John, 1944-; Moriarty, Sandra E.; Pearce, Charles
Edition: Annotated instructor's ed. / Charles Pearce.
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 614
Subjects: Advertising.
Notes: Includes bibliographies and index.