破解中國營銷謬誤
Subtitle: Marketing dilemma of consumer goods
By: Gu Songlin, Feilisi zhu
Contributors: Feilisi
Series: Zhongguo ying shang -- 9-10
Publisher: Jing yao wen hua you xian gong si
Published: 2002
Place of publication: Xianggang
Language: chi
ISBN-13: 9789628805068; 9789628805075
Subjects: Marketing
Other titles: Po jie Zhongguo ying xiao miu wu; Marketing dilemma of consumer goods; Chan pin ce lüe.; Tui guang ce hua.
Notes: Includes index.
Table of contents: title: v.1. Chan pin ce lüe; title: v.2. Tui guang ce hua.