Dimensions of consumer behavior
By: edited by James U. McNeal ; contributing authors : Milton Alexander [and others]
Contributors: McNeal, James U.; Alexander, Milton.
Publisher: Appleton-Century-Crofts
Published: 1965
Place of publication: New York
Number of pages: 310
Subjects: Consumers -- United States; Consumption (Economics) -- United States; Market surveys -- United States
Notes: Bibliography : p. 307-310.