Let them eat cake
Subtitle: marketing luxury to the masses-as well as the classes
By: Pamela N. Danziger.
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago, IL
Language: eng
Number of pages: 299
Subjects: Affluent consumers -- Psychology; Luxuries -- Marketing; Consumer behavior
Description: "In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about reaching a new level of experience, deeper meaning, richer enjoyment, and more profound feelings."--BOOK JACKET
Notes: Includes bibliographical references (p. 287-288) and index.