Multi-market and global diffusion
By: by M. G. Dekimpe, P. M. Parker and M. Sarvary.
Contributors: Parker, Philip M., 1960-; Sarvary, M.; INSEAD.
Series: Working papers / INSEAD -- 98/73/MKT; Working papers -- 98/73/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng
Number of pages: 32