Export marketing
Subtitle: lessons from Europe
By: Jagdish N. Sheth, Hanns-Martin Schoenfeld, editors.
Contributors: Sheth, Jagdish N.; Schönfeld, Hanns Martin.; University of Illinois at Urbana-Champaign. Executive Development Center.
Publisher: Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
Published: 1980
Place of publication: Champaign, Ill
Language: eng
Number of pages: 216
Subjects: Export marketing -- Europe -- Congresses.; Export marketing -- Congresses.
Notes: Includes bibliographical references.
Based on a seminar held at the University of Illinois at Urbana-Champaign Oct. 31-Nov. 3, 1978, and sponsored by the Executive Development Center of the College of Commerce and Business Administration of the University of Illinois.
Table of contents: title: Emerging importance of export marketing for U.S. products / Jagdish N. Sheth; title: Export for the small company / George Holz; title: World trade in perspective / Lawrence A. Walker; title: Export promotion in the Federal Republic of Germany / Jens Luebbert; title: The role of governments in promoting exports / Lawrence A. Walker and Hanns-Martin Schoenfeld; title: Exporting German coffee to traditionally tea-drinking Japanese / Hans Gunther Meissner; title: European export strategies of leading Danish companies / Fleming Hansen; title: Dersan A.S. Istanbul / Robert Schild and Ernest Kulhavy; title: Exporting switches and sockets to the Middle East and Africa / Stanley R. Hill; title: Export promotion for concrete formwork by an Austrian producer / Alfred Schweiger and Gunther Schweiger; title: How to succeed in export marketing / Jagdish N. Sheth and Hanns-Martin Schoenfeld.