1997 Ama Educators' Proceedings
Subtitle: Enhancing Knowledge Development in Marketing (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Contributors: William M. Pride (Editor); G. Tomas H. Hult (Editor)
Publisher: Amer Marketing Assn
Published: October 1997
Language: eng
Format: Paperback
ISBN-13: 9780877572664
Subjects: Marketing - General; Marketing Research; Business & Economics; Business/Economics