TV beer commercials and children
Subtitle: exposure, attention, beliefs, and expectations about drinking as an adult
By: Lawrence Wallack, Diana Cassady, and Joel Grube.
Contributors: Cassady, Diana.; Grube, Joel W.; AAA Foundation for Traffic Safety.
Publisher: AAA Foundation for Traffic Safety
Published: 1990
Place of publication: Washington, D.C
Language: eng
Subjects: Drinking on television.; Advertising -- Alcoholic beverages.; Television and children.; Television advertising and children.
Other titles: Television beer commercials and children.
Notes: "A report of a study funded by the AAA Foundation for Traffic Safety."

"Fall 1990."

Includes index.