Handbook of demographics for marketing & advertising
Subtitle: new trends in the American marketplace
By: William Lazer.
Edition: 2nd ed.
Publisher: Lexington Books
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 325
Subjects: Consumers -- United States.; Marketing research -- United States.
Notes: Includes bibliographical references (p. 313-316) and index.