Strategic relationship management
Subtitle: a multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing
By: Mosad Zineldin ; collaborators, Bengt Johannisson, Thomas C. Dandridge.
Contributors: Johannisson, Bengt, 1942-; Dandridge, Thomas C.
Publisher: Almqvist & Wiksell International
Published: 1997
Place of publication: Stockholm, Sweden
Language: eng
Number of pages: 305
Subjects: Marketing -- Management.; Interorganizational relations.; Strategic alliances (Business); Competition.; Customer relations.
Notes: Includes bibliographical references: (p. 293-305)