The culturally customized Web site
Subtitle: customizing web sites for the global marketplace
By: Nitish Singh, Arun Pereira.
Contributors: Pereira, Arun.
Publisher: Elsevier Butterworth-Heinemann
Published: 2005
Place of publication: Burlington, MA
Language: eng
Number of pages: 163
Subjects: Internet marketing; Web sites -- Design
Other titles: Customizing web sites for the global marketplace
Notes: Includes bibliographical references and index.
Table of contents: title: Culture: The new imperative in web design; title: The rationale for cultural customization; title: A cultural values framework for web design - Cultural customization: individualism-collectivism; title: Cultural customization: uncertainty avoidance; title: Cultural customization: power distance; title: Cultural customization: masculinity-femininity; title: Cultural customization: high-low context; title: Cultural customization: the future is here.