Adolescent attitudes toward television advertising
Subtitle: preliminary findings
By: Scott Ward and Thomas S. Robertson
Contributors: Robertson, Thomas S
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 30
Subjects: Television advertising -- Maryland -- Prince Georges County; Television and youth
Notes: "Preliminary research report."

Includes bibliographical references