Services marketing
Subtitle: people, technology, strategy
By: Christopher Lovelock, Jochen Wirtz.
Contributors: Wirtz, Jochen.
Edition: 6th ed.
Publisher: Pearson/Prentice Hall
Published: 2007
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 648
ISBN-13: 9780131875524
Subjects: Marketing -- Management.; Professions -- Marketing.; Service industries -- Marketing.; Customer services -- Marketing.
Notes: Includes bibliographical references and indexes.