Marketing management and strategy
By: Peter Doyle and Philip Stern
Contributors: Stern, Phil, 1954-
Edition: 4th ed.
Publisher: Financial Times Prentice Hall
Published: 2006
Place of publication: Harlow
Language: eng
Format: [electronic resource] /
Number of pages: 446
ISBN-13: 9781405871808
Subjects: Marketing; Management; Strategic planning
Notes: Previous ed.: 2002.

Includes bibliographical references and index.

Access may be restricted to authorized University of Edinburgh users.

Also available in printed form.

Electronic reproduction. Dawson Books.

Mode of access: World Wide Web.