The power of industrial brands
Subtitle: an effective route to competitive advantage
By: Paul Hague and Peter Jackson.
Contributors: Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 178
Subjects: Industrial marketing -- Management.; Brand name products -- Marketing.; Product management.
Notes: Includes bibliographical references (p. [173]-174) and index.