An investigation of the communication clues that affect consumers' responses to negative product safety news
By: Jean Romeo, Marc G. Weinberger and David Antes.
Contributors: Weinberger, Marc G.; Antes, David.
Series: Working papers in consumer research / Research Centre for Consumer Behaviour -- CRC/94-07; Working papers in consumer research (Research Centre for Consumer Behaviour) -- CRC/94-07.
Publisher: University of Birmingham
Published: 1994
Place of publication: Birmingham
Language: eng
Number of pages: 32