Promotion: an introductory analysis
By: [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.
Contributors: Dommermuth, William P., joint author.; Sommers, Montrose S., joint author.
Publisher: McGraw-Hill
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 367
Subjects: Sales promotion
Notes: Bibliographical footnotes.