Foreign Direct Investment and Strategic Alliances in Europe (Monograph Published Simultaneously As the Journal of Euromarketing, 1) (Monograph Published ... As the Journal of Euromarketing, 1)
Publisher: Haworth Press
Published: November 2001
Language: eng
Format: Hardcover
Number of pages: 118
ISBN-13: 9780789016522
Subjects: Business & Management; International business enterprises; Europe; Business & Economics; Business / Economics / Finance; Personal Finance - Investing; Business/Economics; Marketing - General; Investments & Securities - General; International - General; International business enterpr; Investments, Foreign
First sentence: SUMMARY. The model presented in this paper examines the relationship between contextual and strategic factors and foreign market entry strategies in the form of: (1) wholly-owned marketing subsidiaries, (2) international joint ventures, (3) international strategic alliances, (4) exports.