A segmentation model for the targeted marketing of consumer durables
Subtitle: technical working paper
By: Barry L. Bayus and Raj Mehta
Contributors: Mehta, R.; Marketing Science Institute
Series: Report -- no. 94-120; Report (Marketing Science Institute) -- no. 94-120
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20
Subjects: Market segmentation -- Mathematical models; Durable goods, Consumer -- Marketing
Notes: "November 1994"--Cover

Includes bibliographical references (p. 19-20)