Promotion
Subtitle: a behavior view
By: by Harper W. Boyd, Jr. and Sidney J. Levy.
Contributors: Levy, Sidney J., 1921-
Series: Prentice-Hall foundations of marketing series
Publisher: Prentice-Hall
Published: 1967
Place of publication: Englewood Cliffs, N. J
Number of pages: 115
Subjects: Advertising; Sales personnel; Selling; Communication
Notes: Includes bibliographical references.