Factor analysis in marketing research
By: William D. Wells and Jagdish N. Sheth
Contributors: Sheth, Jagdish N.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 18; Faculty working papers -- no. 18.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1971
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 24
Notes: Includes bibliographical references (leaf [25]).