Cases and readings for marketing for nonprofit organizations
By: [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb.
Contributors: Kotler, Philip.; Ferrell, O. C.; Lamb, Charles W.
Publisher: Prentice-Hall
Published: 1983
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 380
Subjects: Nonprofit organizations -- Marketing; Nonprofit organizations -- Marketing -- Case studies; Marketing -- Case studies
Notes: Includes bibliographies.