Leserwünsche als Herausforderung
Subtitle: neue Impulse für die Tageszeitung
By: Güngher Rager, Sigrun Müller-Gerbes, Anne Haage
Publisher: ZV
Published: 1994
Place of publication: Bonn
Language: ger
Number of pages: 171
Subjects: German newspapers; Public opinion; Marketing
Notes: Includes bibliographical references (p. 167-171).