You Can Hype Anything
Subtitle: Creative Tactics and Advice for Anyone With a Product, Business or Talent to Promote
Edition: Carol Publishing Group Ed edition
Publisher: Citadel
Published: August 25, 1998
Language: eng
Format: Paperback
Number of pages: 184
ISBN-13: 9780806516301
Subjects: Advertising; Industrial publicity; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Mass media and business; Public Relations
First sentence: The word hype is slang, believed to have its origins in the Latin word hyperbole (from the Greek huperbole-), a combination of hyper-, meaning "over," usually implying excess or exaggeration, and -bole, meaning "throw."