Effects of the number and type of attributes included in an attitude model: more is not better
By: by William L. Wilkie and Rolf P. Weinreich.
Contributors: Weinreich, Rolf P., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 385
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1973
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 16
Subjects: Attitude (Psychology) -- Testing.; Motivation research (Marketing); Marketing research.
Notes: Bibliography: leaf 16.