Diffusing marketing theory and research
Subtitle: the contributions of Bauer, Green, Kotler, and Levitt
By: edited by Alan R. Andreasen, David M. Gardner.
Contributors: Andreasen, Alan R., 1934-; Gardner, David Morgan, 1936-; Converse, Paul Dulaney, 1889-
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1979
Place of publication: Chicago
Language: eng
Number of pages: 148
Subjects: Marketing -- Congresses; Marketing research -- Congresses
Notes: Bibliography: p. 131-148.
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."