Strategic management and marketing in the service sector
By: Christian Grönroos.
Edition: Rev. and condensed version. --
Publisher: Studentlitteratur; Chartwell-Bratt
Published: 1984
Place of publication: Lund; Bromley
Language: eng
Number of pages: 135
Subjects: Service industries -- Management
Notes: Previous ed.: Helsingfors : Swedish School of Economics and Business Administration, 1982.

Bibliography: p. 130-135.