The Hybrid Company
Subtitle: Reach All Your Customers Through Multi-Channels Anytime, Anywhere
Publisher: Dearborn Trade; Dearborn Trade, a Kaplan Professional Co.
Published: July 2001
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780793142941
Subjects: Business communication & presentation; Business strategy; Sales & marketing; Internet advertising; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Internet marketing; Entrepreneurship; Marketing - General; Electronic commerce
First sentence: A bold Going Out of Business sign covered the storefront window of a boarded-up shop in a full-page New York Times ad that accused e-commerce of the demise of community.