Creating and marketing new products
Subtitle: viewpoints of leading authorities
By: collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
Contributors: Prestoungrange, Gordon.; Hayhurst, Roy.; Midgley, David.
Publisher: Crosby Lockwood Staples
Published: 1973
Place of publication: London
Language: eng
Number of pages: 484
Subjects: New products.; Marketing.
Notes: Includes bibliographical references.