The PDMA handbook of new product development
By: edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.
Contributors: Kahn, Kenneth B.; Product Development & Management Association.
Edition: 2nd ed.
Publisher: Wiley
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 625
Subjects: New products -- United States -- Management -- Handbooks, manuals, etc; Product management -- United States -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Other titles: Handbook of new product development
Description: "The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process - from idea generation to launch to the end of the life cycle." "This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development."--BOOK JACKET
Notes: Includes bibliographical references and indexes.
Table of contents: title: New products; title: what separates the winners from the losers and what drives success / Robert G. Cooper; title: A new product's development strategy: formulation and implementation / George Castellion; title: New-product portfolio planning and management / Marvin L. Patterson; title: Implementing product development / Paul O'Connor; title: Process ownership / Dr. W.M. Watson; title: The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen; title: Service development / Thomas D. Kuczmarski and Zachary T. Johnston; title: Innovation in large companies: approaches and organizational architecture / Peter A. Koen; title: Managing product development project teams / Hans J. Thamhain; title: Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan; title: Distributed new product development (DNPD) / Stefan Heck and T.J. Grewal; title: Accelerated product development / Preston G. Smith; title: Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld; title: Obtaining customer needs for product development / Abbie Griffin; title: Contextual research for new product development / Chris V. Conley; title: Interacting with customers in the new product development process / Ian Alam; title: Getting lightning to strike: ideation and concept generation / Christopher W. Miller; title: Quantitative market research / Brian D. Ottum; title: Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar; title: Technology management / Greg Evans and Patrice Gausselin; title: Gate decisions: the key to managing risk during new product development / Jeffrey B. Schmidt; title: Winning product review approval / Bob Lonadier; title: Approaches to new product forecasting / Kenneth B. Kahn; title: Enhancing new product development success through industrial design strategy / Robert W. Veryzer; title: Building a bridge to the end-user: how industrial designers contribute to product development / Joseph Juratovac; title: Human factors engineering considerations in new product development / Mary Hoffman Pancake; title: Design becomes reality-rapid prototyping / Raymond Sander; title: Risk tools for technical development: hazard analysis and FMEA / Steven R. Nelson and Fritz Eubanks; title: Using an effective metrics program to support business objectives / Amy Chan; title: Managing new product and service launch / Sue Nagle; title: Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank; title: Market testing and postlaunch evaluation for consumer goods / David W. Olson; title: Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines; title: Product obsolescence and discontinuation / Elizabeth Jackson; title: Lessons learned from outstanding corporate innovators / Douglas Boike ... [et al.]; title: First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.