Sun Tzu Strategies for Winning the Marketing War
Subtitle: 12 Essential Principles for Winning the War for Customers
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 20, 2003
Language: eng
Format: Paperback
Number of pages: 200
ISBN-13: 9780071427319
Subjects: Sales & marketing; Sunzi,; Business/Economics; Customer Service; Marketing; Business & Economics; Business / Economics / Finance; Sunzi bing fa; Marketing - General; Advertising & Promotion; Business & Economics / Marketing / General; 6th cent. B.C.; 6th cent. B.C
First sentence: Sun Tzu's "customers" were the people-the citizens of the empire.