Strategic marketing
Subtitle: planning, implementation, and control
By: Barton A. Weitz [ed.], Robin Wensley [ed.].
Contributors: Weitz, Barton A.; Wensley, Robin, 1944-
Series: Kent series in marketing
Publisher: Kent Pub. Co.
Published: 1984
Place of publication: Boston, Mass
Language: eng
Number of pages: 500
Subjects: Marketing.
Notes: Includes bibliographical references and index.