Marketing management
Subtitle: analysis, planning, implementation, and control
By: Philip Kotler.
Edition: 6th ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall International
Published: 1988
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 76
Notes: Previous ed., 1984.

Includes bibliographic references and indexes.