Marketing management in practice
Subtitle: 2004-2005
By: John Williams and Tony Curtis.
Contributors: Curtis, Tony; Chartered Institute of Marketing.
Series: CIM coursebook
Publisher: Elsevier Butterworth-Heinemann
Published: 2004
Place of publication: Oxford
Language: eng
Number of pages: 330
Notes: On cover: Professional diploma in marketing 2004-2005 syllabus.

Includes bibliographical references and index.