Marketing-Assessment
Subtitle: Aufgaben, Probleme und Methoden der Marketing-Folgenabschätzung
By: Christoph Köller.
Publisher: J. Eul
Published: 1992
Place of publication: Köln
Language: ger
Number of pages: 332
Subjects: Marketing -- Evaluation.; Marketing -- Management.
Notes: Includes bibliographical references (p. 300-332).
Originally presented as the author's thesis (doctoral)--Universität zu Köln, 1992.