Polish Cold War neon
By: Ilona Karwińska
Edition: 1st ed.
Publisher: Mark Batty; Thames & Hudson [distributor]
Published: 2011
Place of publication: Brooklyn, NY; London
Language: eng
ISBN-13: 9781935613350
Subjects: Neon signs; Pictorial works; History
Description: Karwińska gathers together photographs taken over more than five years all over Poland, documenting what remains of a once extravagant plan to neonize the entire country during the 1960s, 70s and 80s.  The neon signs installed in Polish cities in the 1960s and 1970s were part of the international attempts to reconcile socialism and consumerism. Conferences in Czechoslovakia in 1957 and in the Soviet Union in 1958 set out to define a new kind of progressive advertising that would raise the tastes of consumers and rationalise their needs.
Notes: Cover title.