The librarian's nitty-gritty guide to content marketing
By: Laura Solomon
Published: 2016
Language: eng
Number of pages: 120
ISBN-13: 9780838914328
Subjects: Libraries; Organizational effectiveness; Internet marketing; Customer services; Marketing; Relationship marketing
Other titles: Content marketing
Description: "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"--
Notes: Includes bibliographical references (pages 105-110) and index.

Text in English.
Table of contents: title: Get over yourself; title: Should you care about content marketing? (yeah, probably.); title: Identifying your audience(s); title: Planning not to fail; title: Writing so people might give a damn; title: Common mistakes: getting better, going forward; title: Are you actually succeeding? (and how do you know?); title: Afterword.