Customer relationship management strategies in the digital era
By: Süphan Nasir, Istanbul University, Turkey
Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference, An Imprint of IGI Global
Published: 2015
Place of publication: Hershey
Language: eng
Number of pages: 322
ISBN-13: 9781466682313; 9781466682320
Subjects: Management; Customer relations; Information technology
Description: "This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
Notes: Includes bibliographical references (pages 268-318) and index.