Balanced scorecard
Subtitle: ein Managementkonzept für deutsche Buchverlage
By: Oliver Lange
Series: Studien zur Medienwirtschaft -- Bd. 4
Publisher: Ehling
Published: 2004
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 93
ISBN-13: 9783889397263
Subjects: Publishers and publishing; Economic aspects; Strategic planning; Performance; Measurement
Notes: The author's thesis (Ph. D.)--Hochschule für Technik, Wirtschaft und Kultur, Leipzig, 2002.

Includes bibliographical references (p. 87-92).