Qualitäten der Werbung
Subtitle: Qualitäten der Werbeforschung
By: Hannes Haas, Katharina Lobinger (Hrsg.).
Contributors: Haas, Hannes, 1957- editor of compilation; Lobinger, Katharina, editor of compilation
Publisher: Herbert von Halem Verlag
Published: 2012
Place of publication: Köln
Language: ger
Number of pages: 327
ISBN-13: 9783869620473
Subjects: Congresses; Advertising; Research
Notes: Conference proceedings.

Includes bibliographical references.