The four Ps of the marketing concept
Subtitle: prescriptive, polemical, permanent and problematical
By: Douglas Brownlie, Michael Saren.
Contributors: Saren, Michael A.
Publisher: MCB Journals
Published: 1992
Place of publication: Bradford
Language: eng
Other titles: European journal of marketing.
Notes: Photocopy of: European journal of marketing, vol.26, no.4, (1992), pp.34-47.