Portfolio management for new products
By: Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt.
Contributors: Edgett, Scott J.; Kleinschmidt, Elko J.
Edition: 2nd ed.
Publisher: Perseus Pub.
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 382
Subjects: Portfolio management -- Mathematical models
Description: This guide shows readers how to manage their company's product portfolio for maximum long-term growth. The authors present a practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.
Notes: Includes bibliographical references (p. [349]-364) and index.