Marketing models
Subtitle: quantitative and behavioral
By: edited by Ralph L. Day and Leonard J. Parsons.
Contributors: Day, Ralph L.; Parsons, Leonard J.
Series: The Intext series in marketing
Publisher: International Textbook Company
Published: 1971
Place of publication: Scranton
Number of pages: 693
Subjects: Marketing -- Mathematical models; Consumers -- Mathematical models
Notes: Includes bibliographies.