Māketingu no Konnichiteki mondaiten to sore e no kangaekata to taiōsaku
Series: Sanken shirīzu -- no. 23
Publisher: Waseda Daigaku Sangyō Keiei Kenkyūjo
Published: 1992
Place of publication: Tōkyō
Language: jpn
Number of pages: 357
Subjects: Marketing
Notes: Includes bibliographical references.