Author: Emmanuelle Le Nagard-Assayag
Alternate names: Emmanuelle Le Nagard
Bio: Emmanuelle Le Nagard is a Professor of Marketing at the École Supérieure des Sciences Economiques et Commerciales (ESSEC) Business School, Cergy, France. Emmanuelle’s research interests focus on innovation, new product development and launching, as well as pricing strategy and value creation. She has published numerous research articles in professional journals, she coordinates the French adaptation of Kotler and Armstrong’s textbook *Marketing: an Intro-duction*, and she co-wrote the book *Marketing de l'innovation* with Delphine Manceau and Sophie Morin-Delerm. She served as President of the Association Française du Marketing, and she is currently co-managing editor of the journal *Décisions Marketing*.

Source: [ESSEC Business School](https://knowledge.essec.edu/en/authors/emmanuelle-le-nagard/)