Author: Karen Maru File
Bio: Karen Maru File, Ph.D., is associate professor of marketing at the University of Connecticut. She has overseen over 30 research studies on buyer behavior and is widely published in business journals. Before joining the university, Dr. File was vice president and partner at the international consultancy firm of Booz Allen & Hamilton.

Source: [About the author](https://www.abebooks.co.uk/9780961944643/Cultivating-Affluent-Segment-Service-High-Net-Worth-0961944641/plp)