Author: Vserossiĭskai︠a︡ nauchno-prakticheskai︠a︡ konferent︠s︡ii︠a︡ molodykh uchenykh "Integrirovannye marketingovye kommunikat︠s︡ii--ot teoreticheskikh znaniĭ k prakticheskim navykam" (2006 Saratov, Russia)