Author: Gordon C. Bruner II
Fuller name: Dr. Gordon C. Bruner II
Alternate names: II, Gordon C. Bruner; Dr Gordon C. Bruner II
Title: Professor of Marketing, Southern Illinois University
Bio: Born in Ft. Worth, Texas, Bruner is the son of an Air force officer so he lived in several locations worldwide before settling in southern Illinois. Professor Bruner is internationally renowned for his books that provide a compilation of measurement scales used in market research.