Author: Alexandra Edmiston
Alternate names: Alix Edmiston
Born: 1963
Bio: **Alexandra (Alix) Edmiston, ABC**
As a former journalist, accredited business communicator, published author, entrepreneur and passionate follower of technological change, Alix brings a unique perspective to business communication. 
With a proven track record as a trusted advisor to technology and financial services executives at many of Canada's top brands, Alix is an expert at elevating your brand story blending the best of digital and traditional to tell your story to illustrate how your products and services enrich your customer's life.  Alix gets to know a business, understands the challenges and develops a measurable integrated PR plan aligned with your business strategy.  Whether you want to build a profile as a thought leader on LinkedIn or Facebook, elevate your brand via the media and influencers, or introduce something new to the marketplace, Alix will help place you at the centre of the conversation.  
She has a passion for Equity, Diversity, Inclusion and STEM and works with organizations to create integrated marketing and communications plans to support EDI targets, promote their best practices and share advice.  She holds a certificate in women’s executive leadership from Yale University where she earned an A+. She wrote her book Confessions from the Cubicle to share stories about the unique problems young women face in the corporate world to provide advice on thriving and reaching their goals.  She is one of the co-founders of Better and Stronger Allies Together, an initiative started by her client Benchmark Corp and uOttawa to bring male allies together to help drive concrete change to close the gender gap.   Fascinated by about all things digital, Alix earned A+ in the digital marketing management program at the University of Toronto.  She is also a graduate of Ryerson’s journalism program for university graduates (JRAD), holds a degree in psychology from the University of Windsor, and earned a self-employment development certificate from Centennial College’s Centre for Entrepreneurship. She has a deep understanding of the communications strategic planning process as an Accredited Business Communicator (ABC), the global standard in organizational communication that measures the strategic abilities and technical skills of a communicator. 
Her business writing has appeared in Marketing Magazine, Financial Post, the National Post, the Toronto Star, CBC Radio and the Globe and Mail – Executive Skills: Conducting Yourself as a Communications Leader. She has also ghost written over 10 stories for thought leaders for the Globe and Mail’s Leadership Lab and Forbes.  
She has served at all levels of the International Association of Business Communicators and was the president of the 1800-member Toronto chapter, where she received many awards with her team for leadership and commitment.

More details: www.linkedin.com/in/alixedmiston and www.alixedmiston.com