Author: SNVRK
Born: 16 September 2006
Bio: **Caleb Gottfried** (born September 16, 2006), known professionally as **SNVRK** *(pronounced SNARK)*, is an American experimental artist, scientist, CEO, record executive, producer, and fashion designer. Distinguished by his signature hi-vis orange aesthetic and aggressive civic interventions, he has emerged as one of the most original and divisive voices of his generation. Unlike his contemporaries, SNVRK approaches music as architecture and fame as a long-form experiment, building a system that exists at the bleeding edge of art, media, and engineered spectacle.

**SNVRK’s** ascent was catalyzed by a brief but volatile fallout with Playboi Carti’s Opium collective in 2023. This conflict sparked the creation of his debut studio album, *"SNVRKOLEPSY"* (2026). An 11-track ritual exploring themes of collapse, betrayal, and rebirth, the project defied genre conventions and featured an eclectic roster of contributors, including Martin Shkreli, Funk Flex, and SNEAKO.

Released through his independent label and research entity, **SNVRKOTICS**, the album was framed not just as a musical release but as a multimedia event operating inside a broader framework of film and fashion. The project solidified his status as an independent power player capable of commanding attention without major label machinery.

Beyond music, **SNVRK** is renowned for large-scale performance art that disrupts public space. In June 2026, he executed a massive installation involving 100,000 fake parking tickets blanketed across Brooklyn Heights/DUMBO. The stunt, which blurred the lines between vandalism and high art, garnered international headlines and served as a physical manifesto for his brand's philosophy of disruption.

As the CEO of SNVRKOTICS, Gottfried directs a diverse portfolio of creative output. His design work is instantly recognizable for its industrial influence and heavy use of hi-vis orange—a visual language that signals caution and urgency. Through his various ventures, he continues to challenge the boundaries of what an artist can be in the 21st century, treating every release, product, and public appearance as a distinct variable in a grand scientific experiment.